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- {
- "count": 7,
- "posts": [
- {
- "post_id": "699308fa0000000016009697",
- "source_id": "xhs_699308fa0000000016009697",
- "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp"
- ]
- },
- "knowledges": [
- {
- "id": "k1",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "爆款选题的羞耻感逻辑",
- "业务阶段": [
- "选题"
- ],
- "主张": "真正能爆的选题往往会让创作者感到“羞耻”或“犹豫”。",
- "依据": "羞耻感本质上是触碰了被社交礼仪包裹的、真实但平时不敢公开表达的痛点。纯干货只有信息密度,而具有“冒犯感”的内容能撕裂大众普遍认同但无感的“正确共识”,从而产生情绪触发。创作者的安全感等于观众的无感。",
- "对创作的影响": "选题审核应从单纯的“大脑审核(是否正确)”转向“情绪审核(是否有羞耻/犹豫感)”。放弃追求绝对正确和安全,通过制造认知风险换取流量和转发。",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "爆款选题",
- "candidate": "爆款选题",
- "link": "新建",
- "score": 0.587,
- "top": [
- {
- "name": "标题",
- "score": 0.587,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "痛点问题",
- "score": 0.5764,
- "path": "/理念/知识/商业/产品服务/痛点问题"
- },
- {
- "name": "评选榜单",
- "score": 0.5291,
- "path": "/理念/事件/商业事件/评选榜单"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "羞耻感",
- "candidate": "羞耻感",
- "link": "新建",
- "score": 0.6265,
- "top": [
- {
- "name": "情感",
- "score": 0.6265,
- "path": "/情感"
- },
- {
- "name": "美感",
- "score": 0.6128,
- "path": "/情感/美感"
- },
- {
- "name": "共情",
- "score": 0.5857,
- "path": "/情感/共情"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "产生情绪触发",
- "candidate": "产生情绪触发",
- "link": "新建",
- "score": 0.5955,
- "top": [
- {
- "name": "情感共鸣",
- "score": 0.5955,
- "path": "/表达/互动引导/情感连接/情感共鸣"
- },
- {
- "name": "情感表达",
- "score": 0.5684,
- "path": "/表达/情感表达"
- },
- {
- "name": "情感动员",
- "score": 0.5463,
- "path": "/表达/互动引导/情感连接/情感动员"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "流量和转发",
- "candidate": "流量和转发",
- "link": "新建",
- "score": 0.7331,
- "top": [
- {
- "name": "转发",
- "score": 0.7331,
- "path": "/行为引导/传播/转发"
- },
- {
- "name": "信息扩散",
- "score": 0.5279,
- "path": "/信息传递/信息扩散"
- },
- {
- "name": "引流",
- "score": 0.5169,
- "path": "/行为引导/传播/引流"
- }
- ]
- }
- ]
- },
- {
- "id": "k2",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "寻找爆款选题裂缝法",
- "purpose": "通过撕开领域内“正确共识”的裂缝,找到能引发情绪共鸣的爆款选题。",
- "业务阶段": [
- "选题"
- ],
- "steps": [
- {
- "id": "s1",
- "intent": "定位赛道正确共识(圣经句)",
- "directive": "列出本赛道内人人都点头、看似绝对正确的道理。例:『内容为王』、『坚持产生价值』。",
- "output": "共识清单",
- "出处": [
- "图10"
- ],
- "创作阶段": "定向",
- "动作": "列举法",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "赛道共识",
- "candidate": "赛道共识",
- "link": "新建",
- "score": 0.5873,
- "top": [
- {
- "name": "通用共识符号",
- "score": 0.5873,
- "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号"
- },
- {
- "name": "赛事竞技",
- "score": 0.5436,
- "path": "/表象/视觉/行为/日常活动/组织活动/赛事竞技"
- },
- {
- "name": "认知思辨",
- "score": 0.5396,
- "path": "/理念/知识/思想/概念范畴/认知思辨"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "共识清单",
- "candidate": "共识清单",
- "link": "新建",
- "score": 0.6941,
- "top": [
- {
- "name": "共识论证",
- "score": 0.6941,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/共识论证"
- },
- {
- "name": "条目列举",
- "score": 0.5896,
- "path": "/架构/逻辑/信息编排逻辑/条目列举"
- },
- {
- "name": "排名榜单",
- "score": 0.5702,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/排名榜单"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "intent": "挖掘共识失灵场景",
- "directive": "针对上述共识提问:在什么具体情况下,严格按这句话做反而由于各种现实阻碍而适得其反?例:『询问内容为王在什么平台环境下会失灵』。",
- "output": "逻辑矛盾点",
- "出处": [
- "图10"
- ],
- "创作阶段": "构思",
- "动作": "反向提问",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "共识失灵场景",
- "candidate": "共识失灵场景",
- "link": "新建",
- "score": 0.5869,
- "top": [
- {
- "name": "使用场景",
- "score": 0.5869,
- "path": "/理念/知识/商业/产品服务/使用场景"
- },
- {
- "name": "通用共识符号",
- "score": 0.5851,
- "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号"
- },
- {
- "name": "场景感悟",
- "score": 0.5571,
- "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "挖掘逻辑矛盾",
- "candidate": "挖掘逻辑矛盾",
- "link": "新建",
- "score": 0.6654,
- "top": [
- {
- "name": "矛盾冲突",
- "score": 0.6654,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "逻辑推演",
- "score": 0.6573,
- "path": "/表达/论证说理/证据支撑/逻辑推演"
- },
- {
- "name": "逻辑自洽",
- "score": 0.6302,
- "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "intent": "监测竞品评论区痛点",
- "directive": "翻阅竞品爆款视频,搜寻带有“但是”关键词的评论。例:『道理我都懂,但是……』。这些通常是观众已验证且未被满足的真实痛点。",
- "output": "真实用户痛点",
- "出处": [
- "图11"
- ],
- "创作阶段": "构思",
- "动作": "评论区挖掘",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "真实用户痛点",
- "candidate": "真实用户痛点",
- "link": "新建",
- "score": 0.7607,
- "top": [
- {
- "name": "痛点问题",
- "score": 0.7607,
- "path": "/理念/知识/商业/产品服务/痛点问题"
- },
- {
- "name": "使用场景",
- "score": 0.5766,
- "path": "/理念/知识/商业/产品服务/使用场景"
- },
- {
- "name": "消费体验",
- "score": 0.5696,
- "path": "/理念/观念/个人观念/人生感悟/内心感受/消费体验"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "评论区调研",
- "candidate": "评论区调研",
- "link": "新建",
- "score": 0.5826,
- "top": [
- {
- "name": "讽刺评论",
- "score": 0.5826,
- "path": "/架构/修辞/语调风格/讽刺犀利/讽刺手法/讽刺评论"
- },
- {
- "name": "数据实证",
- "score": 0.5388,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/数据实证"
- },
- {
- "name": "受众互动",
- "score": 0.53,
- "path": "/架构/策略/互动方式/受众互动"
- }
- ]
- }
- ]
- },
- {
- "id": "s4",
- "intent": "选题情绪自检",
- "directive": "感受选题写出后是否有“在装”或“太直白”的羞耻感,若感到犹豫或压力,则是踩到大众神经的爆款信号。",
- "output": "确认选题",
- "出处": [
- "图3",
- "图4"
- ],
- "创作阶段": "打磨",
- "动作": "情绪审核",
- "作用域": [
- {
- "scope_type": "feeling",
- "value": "犹豫感",
- "candidate": "犹豫感",
- "link": "新建",
- "score": 0.5939,
- "top": [
- {
- "name": "美感",
- "score": 0.5939,
- "path": "/情感/美感"
- },
- {
- "name": "悬念期待",
- "score": 0.578,
- "path": "/认知/好奇/悬念期待"
- },
- {
- "name": "同感",
- "score": 0.5615,
- "path": "/情感/同感"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "选题情绪自检",
- "candidate": "选题情绪自检",
- "link": "新建",
- "score": 0.5196,
- "top": [
- {
- "name": "情感收束",
- "score": 0.5196,
- "path": "/结构/叙事推进/收束归纳/情感收束"
- },
- {
- "name": "情感铺垫",
- "score": 0.5043,
- "path": "/结构/叙事推进/铺垫准备/情感铺垫"
- },
- {
- "name": "情感共鸣",
- "score": 0.4984,
- "path": "/表达/互动引导/情感连接/情感共鸣"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "确认选题",
- "candidate": "确认选题",
- "link": "新建",
- "score": 0.4374,
- "top": [
- {
- "name": "科普",
- "score": 0.4374,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "事实呈现",
- "score": 0.4333,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "裂变",
- "score": 0.4191,
- "path": "/行为引导/裂变"
- }
- ]
- }
- ]
- }
- ],
- "dropped": [
- "案例对比——属于论据辅助理解,非独立工序/构成"
- ]
- },
- {
- "id": "k3",
- "type": "what",
- "role": "组件",
- "parent": {
- "how_id": "k2",
- "step": 1
- },
- "title": "爆款选题的两个撕裂方向",
- "业务阶段": [
- "选题"
- ],
- "界定": "指引内容撕开受众认知惯性的切入角度。",
- "构成": [
- {
- "要素": "加固信念",
- "说明": "平庸内容的特征,重复人人都信但无感的道理。"
- },
- {
- "要素": "撕裂信念",
- "说明": "爆款内容的特征,指出原本的正确答案在特定场景下为何不好使,戳穿圣经句。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "认知惯性",
- "candidate": "认知惯性",
- "link": "新建",
- "score": 0.742,
- "top": [
- {
- "name": "心理认知",
- "score": 0.742,
- "path": "/理念/知识/身心科学/心理认知"
- },
- {
- "name": "心理认知偏差",
- "score": 0.738,
- "path": "/理念/知识/身心科学/心理认知/心理状态问题/心理认知偏差"
- },
- {
- "name": "认知思辨",
- "score": 0.7253,
- "path": "/理念/知识/思想/概念范畴/认知思辨"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "撕裂方向",
- "candidate": "撕裂方向",
- "link": "新建",
- "score": 0.4919,
- "top": [
- {
- "name": "定向指令",
- "score": 0.4919,
- "path": "/架构/策略/互动方式/受众互动/指令引导/定向指令"
- },
- {
- "name": "定向传播",
- "score": 0.4918,
- "path": "/架构/策略/互动方式/受众互动/社交扩散/定向传播"
- },
- {
- "name": "定向反差",
- "score": 0.4836,
- "path": "/架构/创意/对比反差/反差错位/定向反差"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "戳穿圣经句",
- "candidate": "戳穿圣经句",
- "link": "新建",
- "score": 0.4755,
- "top": [
- {
- "name": "否定批驳",
- "score": 0.4755,
- "path": "/表达/论证说理/分析论证/论证评判/否定驳论/否定批驳"
- },
- {
- "name": "否定驳论",
- "score": 0.4526,
- "path": "/表达/论证说理/分析论证/论证评判/否定驳论"
- },
- {
- "name": "引用援引",
- "score": 0.4518,
- "path": "/表达/论证说理/证据支撑/引用援引"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "698481e1000000000a02a7c1",
- "source_id": "xhs_698481e1000000000a02a7c1",
- "title": "7种编剧常用的叙事结构,写剧不用愁!",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp",
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- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp"
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- },
- "knowledges": [
- {
- "id": "k1",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "7种编剧常用叙事结构选型表",
- "业务阶段": [
- "脚本"
- ],
- "界定": "根据叙事逻辑、时间线和故事线数量划分的七种经典戏剧结构,用于决定故事的整体呈现框架。",
- "构成": [
- {
- "要素": "三幕式结构",
- "说明": "最基础线性叙事,分为开端(背景/冲突触发)、发展(冲突升级/人物成长)、高潮结局(矛盾解决)。"
- },
- {
- "要素": "英雄之旅结构",
- "说明": "核心为平凡人的蜕变,包含启程(离开舒适区)、考验(挑战与成长)、归来(战胜危机获收获)。"
- },
- {
- "要素": "非线性结构",
- "说明": "打破时间逻辑,利用闪回、插叙、多视角等制造悬念,适合悬疑犯罪类。"
- },
- {
- "要素": "环形结构",
- "说明": "首尾呼应形成闭环或设定无限循环,增加宿命感,适合科幻悬疑。"
- },
- {
- "要素": "多线叙事结构",
- "说明": "多条独立线索并行并在节点交汇,提升剧情密度,适合群像戏或喜剧。"
- },
- {
- "要素": "嵌套式结构",
- "说明": "戏中戏或梦中梦等套层结构,内层故事推动或呼应外层,探讨虚实交织。"
- },
- {
- "要素": "反结构",
- "说明": "抛弃传统框架与核心冲突,采用碎片化拼贴,注重氛围营造与情绪表达。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "叙事逻辑",
- "candidate": "叙事逻辑",
- "link": "新建",
- "score": 0.7479,
- "top": [
- {
- "name": "历史叙事",
- "score": 0.7479,
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
- },
- {
- "name": "逻辑原理",
- "score": 0.6901,
- "path": "/理念/知识/思想/逻辑原理"
- },
- {
- "name": "因果推理",
- "score": 0.6519,
- "path": "/理念/知识/思想/逻辑原理/因果推理"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "戏剧结构",
- "candidate": "戏剧结构",
- "link": "新建",
- "score": 0.7496,
- "top": [
- {
- "name": "戏剧张力",
- "score": 0.7496,
- "path": "/架构/叙事/叙事技法/戏剧张力"
- },
- {
- "name": "对话结构",
- "score": 0.7107,
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
- },
- {
- "name": "版面结构",
- "score": 0.659,
- "path": "/呈现/视觉/视觉制作/构图编排/版面设计/版面结构"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "制造悬念",
- "candidate": "制造悬念",
- "link": "新建",
- "score": 0.8689,
- "top": [
- {
- "name": "悬念设置",
- "score": 0.8689,
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
- },
- {
- "name": "情感铺垫",
- "score": 0.6002,
- "path": "/结构/叙事推进/铺垫准备/情感铺垫"
- },
- {
- "name": "氛围营造",
- "score": 0.5799,
- "path": "/表达/氛围营造"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "宿命感",
- "candidate": "宿命感",
- "link": "新建",
- "score": 0.5701,
- "top": [
- {
- "name": "美感",
- "score": 0.5701,
- "path": "/情感/美感"
- },
- {
- "name": "情感",
- "score": 0.5654,
- "path": "/情感"
- },
- {
- "name": "共情",
- "score": 0.5476,
- "path": "/情感/共情"
- }
- ]
- }
- ]
- },
- {
- "id": "k2",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "三幕式结构标准工序",
- "purpose": "通过三阶段线性逻辑完成一个完整的商业叙事闭环",
- "业务阶段": [
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "intent": "交代背景并建立冲突起点",
- "directive": "完成第一幕(开端):交代故事背景、人设,并设置触发性冲突。",
- "output": "故事开局",
- "出处": [
- "卡片1"
- ],
- "创作阶段": "结构",
- "动作": "背景铺垫与冲突触发",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "故事背景",
- "candidate": "故事背景",
- "link": "新建",
- "score": 0.6449,
- "top": [
- {
- "name": "人物故事",
- "score": 0.6449,
- "path": "/理念/事件/社会事件/人物故事"
- },
- {
- "name": "神话传说",
- "score": 0.5851,
- "path": "/理念/知识/历史/历史文化/传统文化/神话传说"
- },
- {
- "name": "民间传说",
- "score": 0.5825,
- "path": "/理念/知识/文化/民间传说"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "建立冲突",
- "candidate": "建立冲突",
- "link": "新建",
- "score": 0.6942,
- "top": [
- {
- "name": "矛盾冲突",
- "score": 0.6942,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "确立基点",
- "score": 0.513,
- "path": "/结构/叙事推进/开篇引入/直述开篇/确立基点"
- },
- {
- "name": "设定铺垫",
- "score": 0.5098,
- "path": "/结构/叙事推进/铺垫准备/设定铺垫"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "intent": "升级冲突并驱动人物成长",
- "directive": "进入第二幕(发展):设定多重阻碍使冲突持续升级,主角在解决受挫中获得人物弧光成长。",
- "output": "故事中段(对抗过程)",
- "出处": [
- "卡片1"
- ],
- "创作阶段": "结构",
- "动作": "冲突递进与人物弧光",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "人物弧光",
- "candidate": "人物弧光",
- "link": "新建",
- "score": 0.657,
- "top": [
- {
- "name": "人物故事",
- "score": 0.657,
- "path": "/理念/事件/社会事件/人物故事"
- },
- {
- "name": "人物",
- "score": 0.6476,
- "path": "/表象/视觉/实体/人物"
- },
- {
- "name": "人物形象",
- "score": 0.6427,
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "冲突升级",
- "candidate": "冲突升级",
- "link": "新建",
- "score": 0.7224,
- "top": [
- {
- "name": "矛盾冲突",
- "score": 0.7224,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "层次跃升",
- "score": 0.5657,
- "path": "/表达/论证说理/提炼升华/升华深化/层次跃升"
- },
- {
- "name": "情感张力",
- "score": 0.5527,
- "path": "/表达/论证说理/分析论证/对比反差/情感张力"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "intent": "解决核心矛盾并收尾",
- "directive": "完成第三幕(高潮与结局):让矛盾彻底爆发并得到最终解决,完成故事收尾。",
- "output": "故事结局",
- "出处": [
- "卡片1"
- ],
- "创作阶段": "结构",
- "动作": "爆发与解决",
- "作用域": [
- {
- "scope_type": "effect",
- "value": "解决矛盾",
- "candidate": "解决矛盾",
- "link": "新建",
- "score": 0.7636,
- "top": [
- {
- "name": "矛盾冲突",
- "score": 0.7636,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "解决方案",
- "score": 0.5658,
- "path": "/表达/论证说理/解决方案"
- },
- {
- "name": "解释阐述",
- "score": 0.4932,
- "path": "/表达/信息传达/传达深度/详细说明/解释阐述"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "故事收尾",
- "candidate": "故事收尾",
- "link": "新建",
- "score": 0.6178,
- "top": [
- {
- "name": "叙事讲述",
- "score": 0.6178,
- "path": "/呈现/听觉/语音/表达形式/情感化配音/叙事讲述"
- },
- {
- "name": "叙事切入",
- "score": 0.591,
- "path": "/架构/叙事/叙事技法/基础技法/叙事切入"
- },
- {
- "name": "情感叙事",
- "score": 0.591,
- "path": "/架构/叙事/叙事技法/情感叙事"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "英雄之旅叙事路径",
- "purpose": "描绘平凡人逆袭并完成自我蜕变的成长史",
- "业务阶段": [
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "intent": "打破现有平衡",
- "directive": "执行“启程”环节:让主角离开舒适区,接受外部世界的征召。",
- "output": "出发动机",
- "出处": [
- "卡片2"
- ],
- "创作阶段": "结构",
- "动作": "离开舒适区",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "舒适区",
- "candidate": "舒适区",
- "link": "新建",
- "score": 0.6081,
- "top": [
- {
- "name": "空间区域",
- "score": 0.6081,
- "path": "/表象/视觉/空间/空间区域"
- },
- {
- "name": "空间",
- "score": 0.5832,
- "path": "/表象/视觉/空间"
- },
- {
- "name": "城市空间",
- "score": 0.5744,
- "path": "/表象/视觉/空间/空间场所/城乡空间/城市空间"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "打破平衡",
- "candidate": "打破平衡",
- "link": "新建",
- "score": 0.5301,
- "top": [
- {
- "name": "推进节奏",
- "score": 0.5301,
- "path": "/结构/叙事推进/推进节奏"
- },
- {
- "name": "矛盾冲突",
- "score": 0.5212,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "层次跃升",
- "score": 0.5126,
- "path": "/表达/论证说理/提炼升华/升华深化/层次跃升"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "intent": "通过挑战重塑自我",
- "directive": "执行“考验”环节:设置具体挑战、引入盟友与反派,让主角在认知世界的过程中成长。",
- "output": "成长轨迹",
- "出处": [
- "卡片2"
- ],
- "创作阶段": "结构",
- "动作": "通过考验",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "人物成长",
- "candidate": "人物成长",
- "link": "新建",
- "score": 0.7042,
- "top": [
- {
- "name": "人物",
- "score": 0.7042,
- "path": "/表象/视觉/实体/人物"
- },
- {
- "name": "人物故事",
- "score": 0.6993,
- "path": "/理念/事件/社会事件/人物故事"
- },
- {
- "name": "人物形象",
- "score": 0.6953,
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "认知重塑",
- "candidate": "认知重塑",
- "link": "新建",
- "score": 0.608,
- "top": [
- {
- "name": "形象塑造",
- "score": 0.608,
- "path": "/表达/形象塑造"
- },
- {
- "name": "情感共鸣",
- "score": 0.5659,
- "path": "/表达/互动引导/情感连接/情感共鸣"
- },
- {
- "name": "情感强化",
- "score": 0.5628,
- "path": "/表达/信息传达/传达手法/强调突出/情感强化"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "intent": "回归并完成蜕变",
- "directive": "执行“归来”环节:决战危机,带着最终的成长收获返回或进入新阶段。",
- "output": "英雄落幕",
- "出处": [
- "卡片2"
- ],
- "创作阶段": "结构",
- "动作": "战胜危机",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "英雄蜕变",
- "candidate": "英雄蜕变",
- "link": "新建",
- "score": 0.602,
- "top": [
- {
- "name": "演变",
- "score": 0.602,
- "path": "/理念/知识/思想/概念范畴/时间过程/演变"
- },
- {
- "name": "英勇战功",
- "score": 0.5813,
- "path": "/理念/事件/军事事件/军人事迹/英勇战功"
- },
- {
- "name": "历史转折",
- "score": 0.5762,
- "path": "/理念/知识/历史/历史议题/历史转折"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "完成闭环",
- "candidate": "完成闭环",
- "link": "新建",
- "score": 0.4476,
- "top": [
- {
- "name": "裂变",
- "score": 0.4476,
- "path": "/行为引导/裂变"
- },
- {
- "name": "行为引导",
- "score": 0.4337,
- "path": "/行为引导"
- },
- {
- "name": "引流",
- "score": 0.431,
- "path": "/行为引导/传播/引流"
- }
- ]
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "67e2e39b0000000003028ff0",
- "source_id": "xhs_67e2e39b0000000003028ff0",
- "title": "剧本创作:理解前提、人物、冲突",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp"
- ]
- },
- "knowledges": [
- {
- "id": "k1",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "剧本故事构建全流程",
- "purpose": "将灵感通过前提、人物、冲突的逻辑转化为完整的剧本结构",
- "业务阶段": [
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "intent": "确定剧本前提",
- "directive": "根据作者立场和基本情感(欲望、恐惧等)拟定前提。需包含作者立场、人物、冲突、结论四个要素。例:『贪婪导致自取灭亡』。",
- "output": "剧本前提(目标概括)",
- "出处": [
- "卡片1"
- ],
- "创作阶段": "定向",
- "动作": "提炼前提",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "剧本前提",
- "candidate": "剧本前提",
- "link": "新建",
- "score": 0.5607,
- "top": [
- {
- "name": "概念构想",
- "score": 0.5607,
- "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想"
- },
- {
- "name": "标题",
- "score": 0.549,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "场景感悟",
- "score": 0.5449,
- "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "界定冲突方向",
- "candidate": "界定冲突方向",
- "link": "新建",
- "score": 0.6503,
- "top": [
- {
- "name": "界定范畴",
- "score": 0.6503,
- "path": "/表达/论证说理/提炼升华/定义定性/界定范畴"
- },
- {
- "name": "矛盾冲突",
- "score": 0.6288,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "困境状态",
- "score": 0.4997,
- "path": "/表达/论证说理/分析论证/揭示溯因/困境状态"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "确立故事核心",
- "candidate": "确立故事核心",
- "link": "新建",
- "score": 0.479,
- "top": [
- {
- "name": "事实呈现",
- "score": 0.479,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "情感联结",
- "score": 0.4333,
- "path": "/情感联结"
- },
- {
- "name": "揭露",
- "score": 0.4139,
- "path": "/信息传递/事实呈现/揭露"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "intent": "构建三维度人物",
- "directive": "从生理(外表/年龄)、社会(阶层/背景)、心理(性格/志向)三个维度细分特征。确保人物特征由前提赋予,且人物是生理特征与环境影响的总和。",
- "output": "三维度人物小传",
- "出处": [
- "卡片1",
- "卡片2"
- ],
- "创作阶段": "构思",
- "动作": "人物建模",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "角色维度",
- "candidate": "角色维度",
- "link": "新建",
- "score": 0.6189,
- "top": [
- {
- "name": "人物形象",
- "score": 0.6189,
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
- },
- {
- "name": "人物特征",
- "score": 0.6187,
- "path": "/表象/视觉/实体/人物/人物特征"
- },
- {
- "name": "场景形象",
- "score": 0.6077,
- "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "要素拆解",
- "candidate": "要素拆解",
- "link": "新建",
- "score": 0.7184,
- "top": [
- {
- "name": "拆解剖析",
- "score": 0.7184,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/拆解剖析"
- },
- {
- "name": "元素编排",
- "score": 0.601,
- "path": "/呈现/视觉/视觉制作/构图编排/空间布局/元素编排"
- },
- {
- "name": "分析解读",
- "score": 0.5968,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "intent": "匹配对立关系",
- "directive": "设定由内在/外在需求驱动的主角,并匹配一个实力相当、绝不妥协的对手,赋予双方足够的意志力将斗争进行到底。",
- "output": "人物关系阵营",
- "出处": [
- "卡片3"
- ],
- "创作阶段": "构思",
- "动作": "关系匹配",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "敌对关系",
- "candidate": "敌对关系",
- "link": "新建",
- "score": 0.7762,
- "top": [
- {
- "name": "对立关系",
- "score": 0.7762,
- "path": "/理念/知识/思想/概念范畴/关系结构/对立关系"
- },
- {
- "name": "利益关系",
- "score": 0.6655,
- "path": "/理念/知识/政治/国际政治/国际博弈/利益关系"
- },
- {
- "name": "冲突对抗",
- "score": 0.6572,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "强化意志对抗",
- "candidate": "强化意志对抗",
- "link": "新建",
- "score": 0.7113,
- "top": [
- {
- "name": "意志坚韧",
- "score": 0.7113,
- "path": "/表达/形象塑造/品质体现/意志坚韧"
- },
- {
- "name": "强化收束",
- "score": 0.6407,
- "path": "/结构/叙事推进/收束归纳/强化收束"
- },
- {
- "name": "情感强化",
- "score": 0.634,
- "path": "/表达/信息传达/传达手法/强调突出/情感强化"
- }
- ]
- }
- ]
- },
- {
- "id": "s4",
- "intent": "设计冲突升级与过渡",
- "directive": "从微小志向触发的“攻击-反击”开始,通过“过渡”(使人物精神状态改变的小冲突)让冲突缓慢升级。需注意避开静态和跳跃冲突,通过“预示”保持张力。",
- "output": "冲突发展脉络",
- "出处": [
- "卡片4",
- "卡片5",
- "卡片6"
- ],
- "创作阶段": "结构",
- "动作": "冲突编排",
- "作用域": [
- {
- "scope_type": "form",
- "value": "渐进式结构",
- "candidate": "渐进式结构",
- "link": "新建",
- "score": 0.7134,
- "top": [
- {
- "name": "分段结构",
- "score": 0.7134,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
- },
- {
- "name": "结构编排",
- "score": 0.6919,
- "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排"
- },
- {
- "name": "结构编排",
- "score": 0.6919,
- "path": "/架构/叙事/叙事组织/脉络铺排/结构编排"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "维持剧情张力",
- "candidate": "维持剧情张力",
- "link": "新建",
- "score": 0.6896,
- "top": [
- {
- "name": "情感张力",
- "score": 0.6896,
- "path": "/表达/论证说理/分析论证/对比反差/情感张力"
- },
- {
- "name": "悬念设置",
- "score": 0.6284,
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
- },
- {
- "name": "叙事推进",
- "score": 0.6257,
- "path": "/结构/叙事推进"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "紧迫感",
- "candidate": "紧迫感",
- "link": "新建",
- "score": 0.5801,
- "top": [
- {
- "name": "美感",
- "score": 0.5801,
- "path": "/情感/美感"
- },
- {
- "name": "情感",
- "score": 0.5601,
- "path": "/情感"
- },
- {
- "name": "同感",
- "score": 0.5553,
- "path": "/情感/同感"
- }
- ]
- }
- ]
- },
- {
- "id": "s5",
- "intent": "确定切入点并推向高潮",
- "directive": "在危机或准备做出决定的转折点切入。通过不断的决定推动情节,经历危机(确定性的改变)和高潮(痛苦的质变),最终达成结局。",
- "output": "剧本大纲/场景结构",
- "出处": [
- "卡片6"
- ],
- "创作阶段": "结构",
- "动作": "节点设定",
- "作用域": [
- {
- "scope_type": "form",
- "value": "转折点切入",
- "candidate": "转折点切入",
- "link": "新建",
- "score": 0.7147,
- "top": [
- {
- "name": "叙事切入",
- "score": 0.7147,
- "path": "/架构/叙事/叙事技法/基础技法/叙事切入"
- },
- {
- "name": "逻辑反转",
- "score": 0.5796,
- "path": "/架构/叙事/叙事技法/戏剧张力/反转/逻辑反转"
- },
- {
- "name": "转场切换",
- "score": 0.5695,
- "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/转场切换"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "推动情节高潮",
- "candidate": "推动情节高潮",
- "link": "新建",
- "score": 0.6711,
- "top": [
- {
- "name": "高潮构建",
- "score": 0.6711,
- "path": "/结构/叙事推进/叙事推进节点/高潮构建"
- },
- {
- "name": "叙事推进",
- "score": 0.6646,
- "path": "/结构/叙事推进"
- },
- {
- "name": "叙事推进节点",
- "score": 0.6424,
- "path": "/结构/叙事推进/叙事推进节点"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "逻辑闭环结局",
- "candidate": "逻辑闭环结局",
- "link": "新建",
- "score": 0.479,
- "top": [
- {
- "name": "科普",
- "score": 0.479,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "事实呈现",
- "score": 0.4764,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "裂变",
- "score": 0.4412,
- "path": "/行为引导/裂变"
- }
- ]
- }
- ]
- }
- ],
- "dropped": [
- "剧艺理论历史背景 - 属于理论溯源而非创作执行"
- ]
- },
- {
- "id": "k2",
- "type": "what",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 2
- },
- "title": "人物三维度分析模型",
- "业务阶段": [
- "脚本"
- ],
- "界定": "从生理、社会、心理三个层面确立人物真实感与行动动机的结构模型。",
- "构成": [
- {
- "要素": "生理维度",
- "说明": "性别、年龄、外表、遗传、体质等基础属性。"
- },
- {
- "要素": "社会维度",
- "说明": "阶层、职业、教育背景、家庭生活、政治/宗教信仰。"
- },
- {
- "要素": "心理维度",
- "说明": "道德标准、性格特征、志向/挫折、性情及应对冲突的心理反应。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "人物塑造",
- "candidate": "人物塑造",
- "link": "新建",
- "score": 0.813,
- "top": [
- {
- "name": "人物形象",
- "score": 0.813,
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
- },
- {
- "name": "人物",
- "score": 0.752,
- "path": "/表象/视觉/实体/人物"
- },
- {
- "name": "人物特征",
- "score": 0.7485,
- "path": "/表象/视觉/实体/人物/人物特征"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "结构化模型",
- "candidate": "结构化模型",
- "link": "新建",
- "score": 0.7081,
- "top": [
- {
- "name": "结构化对比",
- "score": 0.7081,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/对比论证/结构化对比"
- },
- {
- "name": "对话结构",
- "score": 0.6509,
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
- },
- {
- "name": "分段结构",
- "score": 0.6369,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "提升人物真实感",
- "candidate": "提升人物真实感",
- "link": "新建",
- "score": 0.5969,
- "top": [
- {
- "name": "叙事增色",
- "score": 0.5969,
- "path": "/表达/信息传达/传达深度/补充细化/叙事增色"
- },
- {
- "name": "形象刻画",
- "score": 0.5837,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画"
- },
- {
- "name": "人物引入",
- "score": 0.5789,
- "path": "/表达/形象塑造/人物引入"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "what",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 4
- },
- "title": "剧作冲突的四种类型",
- "业务阶段": [
- "脚本"
- ],
- "界定": "衡量剧本情节张力与逻辑合理性的四种冲突表现形式。",
- "构成": [
- {
- "要素": "静态冲突",
- "说明": "冲突无实质发展,原地踏步。"
- },
- {
- "要素": "跳跃冲突",
- "说明": "人物做出与其本性和维度不符的突兀行动。"
- },
- {
- "要素": "缓慢升级冲突",
- "说明": "由前提和人物性格自然产生,程度随发展逐渐加强的理想冲突。"
- },
- {
- "要素": "预示冲突",
- "说明": "对未来张力的允诺,通过对手的不妥协表现悬念。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "戏剧冲突",
- "candidate": "戏剧冲突",
- "link": "新建",
- "score": 0.7615,
- "top": [
- {
- "name": "戏剧演出",
- "score": 0.7615,
- "path": "/表象/视觉/行为/表演行为/综艺表演/戏剧演出"
- },
- {
- "name": "冲突对抗",
- "score": 0.7194,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "战争冲突",
- "score": 0.6752,
- "path": "/理念/事件/政治事件/战争冲突"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "分类判定模板",
- "candidate": "分类判定模板",
- "link": "新建",
- "score": 0.6444,
- "top": [
- {
- "name": "模板映射",
- "score": 0.6444,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/模板映射"
- },
- {
- "name": "模板排比",
- "score": 0.5879,
- "path": "/架构/修辞/修辞意象/句式辞格/排比句式/模板排比"
- },
- {
- "name": "评价判断",
- "score": 0.5415,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/评价判断"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "规避逻辑断层",
- "candidate": "规避逻辑断层",
- "link": "新建",
- "score": 0.664,
- "top": [
- {
- "name": "逻辑顺接",
- "score": 0.664,
- "path": "/结构/叙事推进/承接转换/逻辑顺接"
- },
- {
- "name": "逻辑铺垫",
- "score": 0.645,
- "path": "/结构/叙事推进/铺垫准备/逻辑铺垫"
- },
- {
- "name": "逻辑自洽",
- "score": 0.628,
- "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽"
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- ]
- }
- ]
- },
- {
- "id": "k4",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "人物意志力与剧本完整性的逻辑",
- "业务阶段": [
- "脚本"
- ],
- "主张": "剧作者必须赋予人物足以战斗到底的意志力。",
- "依据": "人物的发展是面对冲突的反应,只有当人物在多方决定的因果环扣中无法退缩时,才能最终走向并证明前提。",
- "对创作的影响": "若人物意志薄弱,冲突将提前瓦解,导致前提无法被严密证明,故事会中途崩塌或流于表面。",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "角色动机强度",
- "candidate": "角色动机强度",
- "link": "新建",
- "score": 0.5675,
- "top": [
- {
- "name": "情绪情感",
- "score": 0.5675,
- "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感"
- },
- {
- "name": "价值取向",
- "score": 0.5627,
- "path": "/理念/观念/个人观念/处世智慧/价值取向"
- },
- {
- "name": "心理效应理论",
- "score": 0.5519,
- "path": "/理念/知识/身心科学/心理认知/心理效应理论"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "确保叙事连贯",
- "candidate": "确保叙事连贯",
- "link": "新建",
- "score": 0.667,
- "top": [
- {
- "name": "叙事推进",
- "score": 0.667,
- "path": "/结构/叙事推进"
- },
- {
- "name": "叙事增色",
- "score": 0.6549,
- "path": "/表达/信息传达/传达深度/补充细化/叙事增色"
- },
- {
- "name": "叙事闭合",
- "score": 0.6376,
- "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "严谨论证前提",
- "candidate": "严谨论证前提",
- "link": "新建",
- "score": 0.5099,
- "top": [
- {
- "name": "事实呈现",
- "score": 0.5099,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "批判",
- "score": 0.4803,
- "path": "/情感联结/情感抒发/批判"
- },
- {
- "name": "科普",
- "score": 0.4623,
- "path": "/信息传递/知识传递/科普"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "680659e8000000001a007a11",
- "source_id": "xhs_680659e8000000001a007a11",
- "title": "故事设计原理拆解学习",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
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- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp",
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- "knowledges": [
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- "id": "k1",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "场景设计的五步程序",
- "purpose": "通过微观剖析确保一个场景具备转折点、冲突与价值变化",
- "业务阶段": [
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "intent": "确定冲突",
- "directive": "分析并明确场景中的驱动力(人物欲望)与对抗力(内心、个人或外部层面)。",
- "output": "冲突关系模型",
- "出处": [
- "卡片7",
- "卡片2"
- ],
- "创作阶段": "构思",
- "动作": "冲突分析",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "冲突分析",
- "candidate": "冲突分析",
- "link": "新建",
- "score": 0.7656,
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- {
- "name": "冲突对抗",
- "score": 0.7656,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "战争冲突",
- "score": 0.7157,
- "path": "/理念/事件/政治事件/战争冲突"
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- {
- "name": "地缘冲突",
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- "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突"
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- "scope_type": "effect",
- "value": "明确对抗关系",
- "candidate": "明确对抗关系",
- "link": "新建",
- "score": 0.5555,
- "top": [
- {
- "name": "矛盾冲突",
- "score": 0.5555,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
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- "path": "/表达/信息传达/传达手法/强调突出/核心点明"
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- {
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- "path": "/表达/论证说理/提炼升华/定义定性/界定范畴"
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- },
- {
- "id": "s2",
- "intent": "标注开篇价值",
- "directive": "明确场景开始时,人物所处环境或心理的初始“生活价值”(如正向的正义、希望等)。",
- "output": "初始价值标签",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "定向",
- "动作": "价值定义",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "生活价值",
- "candidate": "生活价值",
- "link": "新建",
- "score": 0.7493,
- "top": [
- {
- "name": "价值观念",
- "score": 0.7493,
- "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念"
- },
- {
- "name": "生活品质",
- "score": 0.735,
- "path": "/理念/现象/生活状态/个人境遇/生活状态/生活品质"
- },
- {
- "name": "健康价值",
- "score": 0.7298,
- "path": "/理念/观念/个人观念/人生感悟/人生态度/健康价值"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "价值标注",
- "candidate": "价值标注",
- "link": "新建",
- "score": 0.7215,
- "top": [
- {
- "name": "标注图示",
- "score": 0.7215,
- "path": "/呈现/视觉/视觉制作/构图编排/版面设计/标注图示"
- },
- {
- "name": "价值塑造",
- "score": 0.6625,
- "path": "/架构/策略/认知引导/话语影响/立场引导/价值塑造"
- },
- {
- "name": "价值冲突",
- "score": 0.6158,
- "path": "/架构/叙事/叙事技法/戏剧张力/冲突/价值冲突"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "intent": "分解节拍",
- "directive": "将场景拆解为更小的动作/反应单元,观察其中的能量流动。",
- "output": "场景节拍表",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "结构",
- "动作": "节拍分解",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "场景节拍",
- "candidate": "场景节拍",
- "link": "新建",
- "score": 0.7525,
- "top": [
- {
- "name": "场景原声",
- "score": 0.7525,
- "path": "/表象/声音/环境音/场景原声"
- },
- {
- "name": "场景氛围",
- "score": 0.7376,
- "path": "/表象/视觉/画面/后期/情绪意境/场景氛围"
- },
- {
- "name": "场景形象",
- "score": 0.6954,
- "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "节拍分解",
- "candidate": "节拍分解",
- "link": "新建",
- "score": 0.6618,
- "top": [
- {
- "name": "节奏控制",
- "score": 0.6618,
- "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/节奏控制"
- },
- {
- "name": "节奏韵律",
- "score": 0.6412,
- "path": "/架构/修辞/修辞意象/句式辞格/韵律句式/节奏韵律"
- },
- {
- "name": "节奏特征",
- "score": 0.621,
- "path": "/呈现/听觉/配乐/节奏特征"
- }
- ]
- }
- ]
- },
- {
- "id": "s4",
- "intent": "标注结尾价值并比较",
- "directive": "记录场景结束时的价值状态,对比开篇价值,确认是否发生了转变。场景动感取决于价值交替变更。",
- "output": "价值转变分析(+/-转换)",
- "出处": [
- "卡片7",
- "卡片4"
- ],
- "创作阶段": "打磨",
- "动作": "动效评估",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "价值转换",
- "candidate": "价值转换",
- "link": "新建",
- "score": 0.7279,
- "top": [
- {
- "name": "价值导向",
- "score": 0.7279,
- "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向"
- },
- {
- "name": "价值观念",
- "score": 0.7166,
- "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念"
- },
- {
- "name": "价值思辨",
- "score": 0.7091,
- "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "产生动感",
- "candidate": "产生动感",
- "link": "新建",
- "score": 0.4857,
- "top": [
- {
- "name": "动态历程",
- "score": 0.4857,
- "path": "/表达/信息传达/传达手法/信息呈现/动态历程"
- },
- {
- "name": "情感共鸣",
- "score": 0.4784,
- "path": "/表达/互动引导/情感连接/情感共鸣"
- },
- {
- "name": "动机激发",
- "score": 0.4687,
- "path": "/表达/信息传达/传达手法/强调突出/动机激发"
- }
- ]
- }
- ]
- },
- {
- "id": "s5",
- "intent": "详述节拍并标注转折点",
- "directive": "完善每个节拍的具体表现,并精准找出引发“奇、好奇心增强、新方向”的转折瞬间。",
- "output": "完成版场景剧本草稿",
- "出处": [
- "卡片7",
- "卡片4"
- ],
- "创作阶段": "成文",
- "动作": "转折点设计",
- "作用域": [
- {
- "scope_type": "effect",
- "value": "激发好奇心",
- "candidate": "激发好奇心",
- "link": "新建",
- "score": 0.6922,
- "top": [
- {
- "name": "动机激发",
- "score": 0.6922,
- "path": "/表达/信息传达/传达手法/强调突出/动机激发"
- },
- {
- "name": "悬念设置",
- "score": 0.5586,
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
- },
- {
- "name": "吸引关注",
- "score": 0.5536,
- "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "转折点",
- "candidate": "转折点",
- "link": "新建",
- "score": 0.7112,
- "top": [
- {
- "name": "历史转折",
- "score": 0.7112,
- "path": "/理念/知识/历史/历史议题/历史转折"
- },
- {
- "name": "战略转型",
- "score": 0.5871,
- "path": "/理念/知识/商业/运营策略/战略转型"
- },
- {
- "name": "重大变局",
- "score": 0.5866,
- "path": "/理念/事件/政治事件/外交事件/重大变局"
- }
- ]
- }
- ]
- }
- ],
- "dropped": [
- "具体案例缺乏 - 原帖仅列出方法论框架",
- "壮观场面展示 - 偏向后期执行工艺"
- ]
- },
- {
- "id": "k2",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "故事的五部分构成模型",
- "业务阶段": [
- "脚本"
- ],
- "界定": "构成一个完整叙事弧线的五个核心功能板块。",
- "构成": [
- {
- "要素": "激励事件",
- "说明": "打破生活平衡的随机或有因事件,通常出现在前四分之一时段内。"
- },
- {
- "要素": "进展纠葛",
- "说明": "在对抗力作用下,通过场景/序列/幕不断升级的冲突。"
- },
- {
- "要素": "危机",
- "说明": "故事最紧张的点,人物必须在最大压力下做出终极决定。"
- },
- {
- "要素": "高潮",
- "说明": "具有绝对、不可逆转的价值剧变节点。"
- },
- {
- "要素": "结局",
- "说明": "处理未达高潮的次情节,展示高潮影响及意义。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "叙事弧线",
- "candidate": "叙事弧线",
- "link": "新建",
- "score": 0.7114,
- "top": [
- {
- "name": "历史叙事",
- "score": 0.7114,
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
- },
- {
- "name": "人物故事",
- "score": 0.5711,
- "path": "/理念/事件/社会事件/人物故事"
- },
- {
- "name": "构图",
- "score": 0.5632,
- "path": "/表象/视觉/画面/构图"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "五部分构成",
- "candidate": "五部分构成",
- "link": "新建",
- "score": 0.5203,
- "top": [
- {
- "name": "分段结构",
- "score": 0.5203,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
- },
- {
- "name": "结构编排",
- "score": 0.458,
- "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排"
- },
- {
- "name": "结构编排",
- "score": 0.458,
- "path": "/架构/叙事/叙事组织/脉络铺排/结构编排"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "冲突升级",
- "candidate": "冲突升级",
- "link": "新建",
- "score": 0.7209,
- "top": [
- {
- "name": "矛盾冲突",
- "score": 0.7209,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "层次跃升",
- "score": 0.5661,
- "path": "/表达/论证说理/提炼升华/升华深化/层次跃升"
- },
- {
- "name": "情感张力",
- "score": 0.5521,
- "path": "/表达/论证说理/分析论证/对比反差/情感张力"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "why",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 1
- },
- "title": "抉择的本质原则",
- "业务阶段": [
- "脚本"
- ],
- "主张": "真正的选择必须是“两难之境”,而非是非对错。",
- "依据": "真正的选择是不可调和的两善取其一,或两恶取其轻。这种极端压力下的选择是对人性的强有力表现。",
- "对创作的影响": "要求创作者避开廉价的道德判断,通过设计复杂对抗关系(如三角设计)来深化冲突。",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "两难选择",
- "candidate": "两难选择",
- "link": "新建",
- "score": 0.6241,
- "top": [
- {
- "name": "苦难困境",
- "score": 0.6241,
- "path": "/理念/现象/生活状态/个人境遇/身心状态/苦难困境"
- },
- {
- "name": "困境生存",
- "score": 0.5893,
- "path": "/理念/现象/生活状态/困境生存"
- },
- {
- "name": "博弈策略",
- "score": 0.5612,
- "path": "/理念/知识/政治/国际政治/国际博弈/博弈策略"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "深化冲突",
- "candidate": "深化冲突",
- "link": "新建",
- "score": 0.7046,
- "top": [
- {
- "name": "深化完善",
- "score": 0.7046,
- "path": "/表达/形象塑造/品质体现/形象整合/深化完善"
- },
- {
- "name": "升华深化",
- "score": 0.6942,
- "path": "/表达/论证说理/提炼升华/升华深化"
- },
- {
- "name": "矛盾冲突",
- "score": 0.6822,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "人性张力",
- "candidate": "人性张力",
- "link": "新建",
- "score": 0.5708,
- "top": [
- {
- "name": "悬念期待",
- "score": 0.5708,
- "path": "/认知/好奇/悬念期待"
- },
- {
- "name": "认知颠覆",
- "score": 0.5531,
- "path": "/认知/惊奇/认知颠覆"
- },
- {
- "name": "情感",
- "score": 0.5398,
- "path": "/情感"
- }
- ]
- }
- ]
- },
- {
- "id": "k4",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "情感回报递减定理",
- "业务阶段": [
- "脚本"
- ],
- "主张": "必须制造正负情感(快感与痛感)的动态交替。",
- "依据": "遵循心理学上的回报递减定理,单一情感的一致持续会导致观众感知疲劳。",
- "对创作的影响": "在剧本设计中必须通过价值转变触发观众情感的起伏,避免基调单一化。",
- "作用域": [
- {
- "scope_type": "feeling",
- "value": "情感波动",
- "candidate": "情感波动",
- "link": "新建",
- "score": 0.7615,
- "top": [
- {
- "name": "情感",
- "score": 0.7615,
- "path": "/情感"
- },
- {
- "name": "情绪处境共鸣",
- "score": 0.5927,
- "path": "/情感/同感/情绪处境共鸣"
- },
- {
- "name": "共情",
- "score": 0.5786,
- "path": "/情感/共情"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "防止感知疲劳",
- "candidate": "防止感知疲劳",
- "link": "新建",
- "score": 0.5266,
- "top": [
- {
- "name": "视觉对比",
- "score": 0.5266,
- "path": "/表达/信息传达/传达深度/补充细化/视觉对比"
- },
- {
- "name": "视角呈现",
- "score": 0.5095,
- "path": "/表达/信息传达/传达手法/视角呈现"
- },
- {
- "name": "视角转换",
- "score": 0.5038,
- "path": "/结构/叙事推进/承接转换/视角转换"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "维持观众兴趣",
- "candidate": "维持观众兴趣",
- "link": "新建",
- "score": 0.5301,
- "top": [
- {
- "name": "关系维护",
- "score": 0.5301,
- "path": "/情感联结/关系维护"
- },
- {
- "name": "粉丝互动",
- "score": 0.5201,
- "path": "/情感联结/关系维护/粉丝互动"
- },
- {
- "name": "事实呈现",
- "score": 0.4721,
- "path": "/信息传递/事实呈现"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "67e4bdf50000000006028a59",
- "source_id": "xhs_67e4bdf50000000006028a59",
- "title": "只要学会这几样,写短视频脚本真的不难❗️",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp",
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp",
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp",
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp"
- ]
- },
- "knowledges": [
- {
- "id": "k1",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "短视频脚本编写标准流程",
- "purpose": "将初步构思转化为可执行的拍摄脚本",
- "业务阶段": [
- "选题",
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "intent": "确定选题",
- "directive": "明确视频的中心思想与具体主题。",
- "output": "核心主题",
- "出处": [
- "图1"
- ],
- "创作阶段": "定向",
- "动作": "确定中心",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "选题策划",
- "candidate": "选题策划",
- "link": "新建",
- "score": 0.5862,
- "top": [
- {
- "name": "舆论传播",
- "score": 0.5862,
- "path": "/理念/现象/社会问题/舆论传播"
- },
- {
- "name": "标题",
- "score": 0.5746,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "演讲宣讲",
- "score": 0.5667,
- "path": "/表象/视觉/行为/日常活动/组织活动/演讲宣讲"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "明确主题",
- "candidate": "明确主题",
- "link": "新建",
- "score": 0.6201,
- "top": [
- {
- "name": "点题明旨",
- "score": 0.6201,
- "path": "/结构/叙事推进/开篇引入/直述开篇/点题明旨"
- },
- {
- "name": "主题意义升华",
- "score": 0.5866,
- "path": "/表达/论证说理/提炼升华/升华深化/主题意义升华"
- },
- {
- "name": "界定范畴",
- "score": 0.5849,
- "path": "/表达/论证说理/提炼升华/定义定性/界定范畴"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "intent": "搭建框架",
- "directive": "设计人物角色、室内外场景及核心事件内容。",
- "output": "脚本大纲",
- "出处": [
- "图1"
- ],
- "创作阶段": "构思",
- "动作": "要素填充",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "脚本框架",
- "candidate": "脚本框架",
- "link": "新建",
- "score": 0.5547,
- "top": [
- {
- "name": "场景形象",
- "score": 0.5547,
- "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
- },
- {
- "name": "概念构想",
- "score": 0.5509,
- "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想"
- },
- {
- "name": "清单列表",
- "score": 0.5459,
- "path": "/表象/视觉/符号/文字符号/标注/清单列表"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "大纲结构",
- "candidate": "大纲结构",
- "link": "新建",
- "score": 0.7257,
- "top": [
- {
- "name": "结构编排",
- "score": 0.7257,
- "path": "/架构/叙事/叙事组织/脉络铺排/结构编排"
- },
- {
- "name": "结构编排",
- "score": 0.7257,
- "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排"
- },
- {
- "name": "对话结构",
- "score": 0.7089,
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "intent": "细节完善",
- "directive": "填充具体的镜号、拍摄画面描述、字幕、音乐音效及单镜头时长控制,并应用具体的拍摄技巧。",
- "output": "执行脚本",
- "出处": [
- "图1"
- ],
- "创作阶段": "打磨",
- "动作": "颗粒度细化",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "执行细节",
- "candidate": "执行细节",
- "link": "新建",
- "score": 0.6854,
- "top": [
- {
- "name": "日常细节",
- "score": 0.6854,
- "path": "/理念/现象/生活状态/日常细节"
- },
- {
- "name": "生活细节",
- "score": 0.6474,
- "path": "/理念/现象/生活状态/个人境遇/生活状态/生活细节"
- },
- {
- "name": "办事规程",
- "score": 0.5347,
- "path": "/理念/知识/公共管理/办事规程"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "分镜头脚本",
- "candidate": "分镜头脚本",
- "link": "新建",
- "score": 0.6196,
- "top": [
- {
- "name": "影视素材",
- "score": 0.6196,
- "path": "/呈现/视觉/视觉制作/素材来源/影视素材"
- },
- {
- "name": "叙事逻辑",
- "score": 0.6073,
- "path": "/架构/逻辑/叙事逻辑"
- },
- {
- "name": "景别角度",
- "score": 0.604,
- "path": "/呈现/视觉/视觉制作/构图编排/空间布局/景别角度"
- }
- ]
- }
- ]
- }
- ],
- "dropped": [
- "拍摄技巧中的具体运镜/角度执行手法 — 属于工艺执行层"
- ]
- },
- {
- "id": "k2",
- "type": "what",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 3
- },
- "title": "脚本模板标准构成要素",
- "业务阶段": [
- "脚本"
- ],
- "界定": "一份标准短视频执行脚本应包含的核心维度。",
- "构成": [
- {
- "要素": "序号",
- "说明": "镜头的排列顺序"
- },
- {
- "要素": "视频画面",
- "说明": "具体的画面内容描述"
- },
- {
- "要素": "景别",
- "说明": "镜头的取景范围大小"
- },
- {
- "要素": "角度",
- "说明": "相机的拍摄方位"
- },
- {
- "要素": "时长",
- "说明": "单镜头持续的时间"
- },
- {
- "要素": "视频文案",
- "说明": "口播词或后期字幕"
- }
- ],
- "作用域": [
- {
- "scope_type": "form",
- "value": "脚本维度",
- "candidate": "脚本维度",
- "link": "新建",
- "score": 0.5662,
- "top": [
- {
- "name": "叙事视角",
- "score": 0.5662,
- "path": "/架构/叙事/叙事视角"
- },
- {
- "name": "元素编排",
- "score": 0.5652,
- "path": "/呈现/视觉/视觉制作/构图编排/空间布局/元素编排"
- },
- {
- "name": "视觉制作",
- "score": 0.5638,
- "path": "/呈现/视觉/视觉制作"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "制作要素",
- "candidate": "制作要素",
- "link": "新建",
- "score": 0.8199,
- "top": [
- {
- "name": "构成要素",
- "score": 0.8199,
- "path": "/理念/知识/思想/概念范畴/关系结构/构成要素"
- },
- {
- "name": "制作音效",
- "score": 0.5473,
- "path": "/表象/声音/环境音/制作音效"
- },
- {
- "name": "构图",
- "score": 0.5204,
- "path": "/表象/视觉/画面/构图"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "脚本构思三步法",
- "purpose": "通过逻辑结构快速生成具吸引力的脚本草案",
- "业务阶段": [
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "intent": "开篇引入",
- "directive": "采用开门见山或提出疑问的方式快速吸引注意。",
- "output": "钩子开头",
- "出处": [
- "图2"
- ],
- "创作阶段": "结构",
- "动作": "设置悬念/直入主题",
- "作用域": [
- {
- "scope_type": "effect",
- "value": "吸引注意",
- "candidate": "吸引注意",
- "link": "新建",
- "score": 0.8731,
- "top": [
- {
- "name": "吸引关注",
- "score": 0.8731,
- "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注"
- },
- {
- "name": "吸引关注",
- "score": 0.8715,
- "path": "/表达/互动引导/吸引关注"
- },
- {
- "name": "强调突出",
- "score": 0.5805,
- "path": "/表达/信息传达/传达手法/强调突出"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "钩子开头",
- "candidate": "钩子开头",
- "link": "新建",
- "score": 0.5095,
- "top": [
- {
- "name": "悬念",
- "score": 0.5095,
- "path": "/架构/叙事/叙事技法/戏剧张力/悬念"
- },
- {
- "name": "通用引导",
- "score": 0.4884,
- "path": "/架构/策略/互动方式/受众互动/指令引导/通用引导"
- },
- {
- "name": "指令引导",
- "score": 0.4838,
- "path": "/架构/策略/互动方式/受众互动/指令引导"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "intent": "内容展开",
- "directive": "通过提出方法、讲述故事或介绍产品来传递核心价值。",
- "output": "内容正文",
- "出处": [
- "图2"
- ],
- "创作阶段": "结构",
- "动作": "价值输出",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "价值传递",
- "candidate": "价值传递",
- "link": "新建",
- "score": 0.7483,
- "top": [
- {
- "name": "价值导向",
- "score": 0.7483,
- "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向"
- },
- {
- "name": "价值定价",
- "score": 0.7415,
- "path": "/理念/知识/商业/产品服务/价值定价"
- },
- {
- "name": "价值观念",
- "score": 0.702,
- "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "内容展开",
- "candidate": "内容展开",
- "link": "新建",
- "score": 0.7301,
- "top": [
- {
- "name": "深度展开",
- "score": 0.7301,
- "path": "/表达/信息传达/传达手法/信息呈现/陈列展示/深度展开"
- },
- {
- "name": "内容转换",
- "score": 0.681,
- "path": "/结构/叙事推进/承接转换/内容转换"
- },
- {
- "name": "说明延展",
- "score": 0.6048,
- "path": "/表达/信息传达/传达深度/补充细化/说明延展"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "intent": "收尾转化",
- "directive": "抛出问题、总结内容或进行提前引流预告。",
- "output": "结尾指令",
- "出处": [
- "图2"
- ],
- "创作阶段": "结构",
- "动作": "总结引流",
- "作用域": [
- {
- "scope_type": "intent",
- "value": "粉丝转化",
- "candidate": "粉丝转化",
- "link": "新建",
- "score": 0.7223,
- "top": [
- {
- "name": "粉丝互动",
- "score": 0.7223,
- "path": "/情感联结/关系维护/粉丝互动"
- },
- {
- "name": "裂变",
- "score": 0.6132,
- "path": "/行为引导/裂变"
- },
- {
- "name": "商业推广",
- "score": 0.5838,
- "path": "/行为引导/商业推广"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "行动指令",
- "candidate": "行动指令",
- "link": "新建",
- "score": 0.7652,
- "top": [
- {
- "name": "行动引导",
- "score": 0.7652,
- "path": "/表达/互动引导/行动引导"
- },
- {
- "name": "指令发出",
- "score": 0.7302,
- "path": "/表达/互动引导/行动引导/指令发出"
- },
- {
- "name": "号召动员",
- "score": 0.572,
- "path": "/表达/互动引导/行动引导/号召动员"
- }
- ]
- }
- ]
- }
- ],
- "dropped": []
- },
- {
- "id": "k4",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "短视频内容黄金结构",
- "业务阶段": [
- "脚本"
- ],
- "界定": "高完成度视频的标准逻辑分布。",
- "构成": [
- {
- "要素": "引子",
- "说明": "强调视觉冲击与剪辑创意"
- },
- {
- "要素": "内容主题",
- "说明": "涵盖故事线、节奏、信息量与平衡艺术"
- },
- {
- "要素": "结尾",
- "说明": "包含印象点、情感共鸣与行动导向"
- }
- ],
- "作用域": [
- {
- "scope_type": "form",
- "value": "黄金结构",
- "candidate": "黄金结构",
- "link": "新建",
- "score": 0.6467,
- "top": [
- {
- "name": "分段结构",
- "score": 0.6467,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
- },
- {
- "name": "对话结构",
- "score": 0.6195,
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
- },
- {
- "name": "结构编排",
- "score": 0.619,
- "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "提高完播",
- "candidate": "提高完播",
- "link": "新建",
- "score": 0.5428,
- "top": [
- {
- "name": "悬念设置",
- "score": 0.5428,
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
- },
- {
- "name": "营销推广",
- "score": 0.5324,
- "path": "/表达/互动引导/行动引导/营销推广"
- },
- {
- "name": "传播转化",
- "score": 0.5318,
- "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化"
- }
- ]
- }
- ]
- },
- {
- "id": "k5",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "Vlog脚本五大创作公式",
- "业务阶段": [
- "灵感",
- "脚本"
- ],
- "界定": "针对Vlog类视频的五种核心切入角度。",
- "构成": [
- {
- "要素": "引起共鸣",
- "说明": "寻找与观众相似的生活片段"
- },
- {
- "要素": "引发好奇",
- "说明": "展示不常见的生活或事物"
- },
- {
- "要素": "引发互动",
- "说明": "设置话题诱导评论回复"
- },
- {
- "要素": "干货输出",
- "说明": "提供具体的攻略或知识"
- },
- {
- "要素": "综合热点",
- "说明": "结合当下流行的梗或话题"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "Vlog创作",
- "candidate": "Vlog创作",
- "link": "新建",
- "score": 0.5696,
- "top": [
- {
- "name": "商业创投",
- "score": 0.5696,
- "path": "/理念/现象/社会趋势/商业创投"
- },
- {
- "name": "动效字幕",
- "score": 0.5502,
- "path": "/表象/视觉/符号/文字符号/字幕/动效字幕"
- },
- {
- "name": "居家生活",
- "score": 0.5353,
- "path": "/表象/视觉/行为/日常活动/居家生活"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "情感共鸣",
- "candidate": "情感共鸣",
- "link": "新建",
- "score": 0.7989,
- "top": [
- {
- "name": "情感",
- "score": 0.7989,
- "path": "/情感"
- },
- {
- "name": "情绪处境共鸣",
- "score": 0.7864,
- "path": "/情感/同感/情绪处境共鸣"
- },
- {
- "name": "共情",
- "score": 0.7817,
- "path": "/情感/共情"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "互动引导",
- "candidate": "引导互动",
- "link": "复用",
- "score": 0.9481,
- "top": [
- {
- "name": "互动引导",
- "score": 0.9481,
- "path": "/表达/互动引导"
- },
- {
- "name": "行动引导",
- "score": 0.7387,
- "path": "/表达/互动引导/行动引导"
- },
- {
- "name": "转化引导",
- "score": 0.7331,
- "path": "/表达/互动引导/行动引导/转化引导"
- }
- ]
- }
- ]
- },
- {
- "id": "k6",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "脚本设计中的常用画面构图法",
- "业务阶段": [
- "脚本"
- ],
- "界定": "在脚本规划画面时可选择的视觉布局方案。",
- "构成": [
- {
- "要素": "水平线构图",
- "说明": "营造稳定感"
- },
- {
- "要素": "对角线构图",
- "说明": "增加画面动感"
- },
- {
- "要素": "中心构图",
- "说明": "强力突出主体"
- },
- {
- "要素": "框式构图",
- "说明": "制造窥视感与神秘感"
- },
- {
- "要素": "九宫格构图",
- "说明": "视觉醒目"
- },
- {
- "要素": "三分法构图",
- "说明": "化繁为简的经典布局"
- }
- ],
- "作用域": [
- {
- "scope_type": "form",
- "value": "视觉构图",
- "candidate": "视觉构图",
- "link": "新建",
- "score": 0.8145,
- "top": [
- {
- "name": "构图编排",
- "score": 0.8145,
- "path": "/呈现/视觉/视觉制作/构图编排"
- },
- {
- "name": "构图方式",
- "score": 0.791,
- "path": "/呈现/视觉/视觉制作/构图编排/空间布局/构图方式"
- },
- {
- "name": "视觉画面",
- "score": 0.7556,
- "path": "/呈现/视觉/视觉画面"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "稳定感",
- "candidate": "稳定感",
- "link": "新建",
- "score": 0.6121,
- "top": [
- {
- "name": "美感",
- "score": 0.6121,
- "path": "/情感/美感"
- },
- {
- "name": "风格美感",
- "score": 0.5636,
- "path": "/情感/美感/风格美感"
- },
- {
- "name": "视觉美感",
- "score": 0.5604,
- "path": "/情感/美感/视觉美感"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "突出主体",
- "candidate": "突出主体",
- "link": "新建",
- "score": 0.7213,
- "top": [
- {
- "name": "强调突出",
- "score": 0.7213,
- "path": "/表达/信息传达/传达手法/强调突出"
- },
- {
- "name": "对比衬托",
- "score": 0.6225,
- "path": "/表达/信息传达/传达手法/强调突出/对比衬托"
- },
- {
- "name": "反衬突显",
- "score": 0.6207,
- "path": "/表达/论证说理/分析论证/对比反差/反衬突显"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "7589257893544165455",
- "source_id": "dy_7589257893544165455",
- "title": "如何用AI十几秒制作一段高质量精彩的视频...",
- "platform": "douyin",
- "url": "https://www.douyin.com/video/7589257893544165455",
- "media": {
- "type": "video",
- "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
- "images": []
- },
- "knowledges": [
- {
- "id": "k1",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "AI 辅助短视频文案与视频生成全流程",
- "purpose": "结合豆包 AI 与创作神器小程序,高效生成高质量的旅游类短视频。",
- "业务阶段": [
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "intent": "通过 AI 生成精炼视频文案",
- "directive": "1. 打开豆包 AI 并开启‘深度思考’模式;\n2. 输入身份及需求,例:『我是一名旅游视频创作者,请帮我写一段关于上海旅游的视频描述词,要求30字以内』;\n3. 从生成结果中选择并复制合适的内容。",
- "output": "一段精炼且符合场景需求的视频描述文案",
- "出处": [
- "卡片1"
- ],
- "创作阶段": "构思",
- "动作": "AI提示词生成",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "视频文案",
- "candidate": "视频文案",
- "link": "新建",
- "score": 0.7306,
- "top": [
- {
- "name": "文案短句",
- "score": 0.7306,
- "path": "/表象/视觉/符号/文字符号/正文/文案短句"
- },
- {
- "name": "标题",
- "score": 0.6799,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "字幕",
- "score": 0.6404,
- "path": "/表象/视觉/符号/文字符号/字幕"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "简短描述屏",
- "candidate": "简短描述屏",
- "link": "新建",
- "score": 0.4805,
- "top": [
- {
- "name": "轮播展示",
- "score": 0.4805,
- "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/轮播展示"
- },
- {
- "name": "视觉画面",
- "score": 0.4712,
- "path": "/呈现/视觉/视觉画面"
- },
- {
- "name": "解读说明",
- "score": 0.469,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/解读说明"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "确立主题",
- "candidate": "确立主题",
- "link": "新建",
- "score": 0.7162,
- "top": [
- {
- "name": "确立基点",
- "score": 0.7162,
- "path": "/结构/叙事推进/开篇引入/直述开篇/确立基点"
- },
- {
- "name": "定性确立",
- "score": 0.6356,
- "path": "/表达/论证说理/分析论证/论证评判/定性确立"
- },
- {
- "name": "界定范畴",
- "score": 0.5629,
- "path": "/表达/论证说理/提炼升华/定义定性/界定范畴"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "intent": "配置文生视频参数并扩写指令",
- "directive": "1. 进入微信小程序‘创作神器’,点击‘文生视频’;\n2. 粘贴文案后点击‘灵感扩写’以丰富画面细节描述;\n3. 选择视频比例,例:『短视频选择 9:16』。",
- "output": "优化后的视频提示词及比例设置",
- "出处": [
- "卡片2"
- ],
- "创作阶段": "打磨",
- "动作": "参数优化与扩写",
- "作用域": [
- {
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- "link": "新建",
- "score": 0.6881,
- "top": [
- {
- "name": "提示引导",
- "score": 0.6881,
- "path": "/表象/视觉/符号/文字符号/标注/提示引导"
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- {
- "name": "标题",
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- "path": "/表象/视觉/符号/文字符号/标题"
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- {
- "name": "说明字幕",
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- "path": "/表象/视觉/符号/文字符号/字幕/说明字幕"
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- },
- {
- "scope_type": "form",
- "value": "参数配置",
- "candidate": "参数配置",
- "link": "新建",
- "score": 0.5341,
- "top": [
- {
- "name": "模板映射",
- "score": 0.5341,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/模板映射"
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- {
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- "path": "/架构/创意/对比反差/并置对比/属性对比"
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- {
- "name": "风格配色",
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- "path": "/呈现/视觉/视觉制作/色彩调性/配色组合/风格配色"
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- {
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- "candidate": "丰富细节",
- "link": "新建",
- "score": 0.8045,
- "top": [
- {
- "name": "细节呈现",
- "score": 0.8045,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现"
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- "directive": "点击‘生成视频’,待 AI 处理完成后直接下载或根据效果反馈调整内容重新创作。",
- "output": "包含动态特效和精美画面的短视频作品",
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- "卡片3"
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- "创作阶段": "打磨",
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- {
- "name": "政务媒体",
- "score": 0.5747,
- "path": "/表象/视觉/实体/机构/政务机构/政务媒体"
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- {
- "name": "标题",
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- "path": "/表象/视觉/符号/文字符号/标题"
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- {
- "name": "歌曲",
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- "path": "/表象/声音/音乐/歌曲"
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- "name": "信息传递",
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- "微信小程序搜索路径 - 属于普及类工具基础操作,剔除",
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- "parent": null,
- "title": "中重度游戏「休闲化」改造三步法",
- "purpose": "将重度玩法轻量化以降低门槛并增加吸引力",
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- "steps": [
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- "directive": "将载具移动与开火操作解耦。例:『走好位再打』。",
- "output": "简化的操作逻辑",
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- "candidate": "降低操作复杂度",
- "link": "新建",
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- "output": "低视觉门槛的 2D 画面",
- "出处": [
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- "创作阶段": "构思",
- "动作": "画面简化",
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- "candidate": "游戏画面表现",
- "link": "新建",
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- "score": 0.6719,
- "path": "/表象/视觉/画面"
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- "path": "/表象/视觉/画面/光影/光影效果"
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- "score": 0.5322,
- "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
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- "value": "2D降级设计",
- "candidate": "2D降级设计",
- "link": "新建",
- "score": 0.4915,
- "top": [
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- "name": "版面设计",
- "score": 0.4915,
- "path": "/呈现/视觉/视觉制作/构图编排/版面设计"
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- "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成"
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- "score": 0.4818,
- "path": "/呈现/视觉/视觉制作"
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- {
- "scope_type": "effect",
- "value": "降低视觉门槛",
- "candidate": "降低视觉门槛",
- "link": "新建",
- "score": 0.597,
- "top": [
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- "name": "视觉开篇",
- "score": 0.597,
- "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇"
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- "path": "/表达/信息传达/传达深度/补充细化/视觉对比"
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- "path": "/表达/信息传达/传达手法/视角呈现"
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- {
- "id": "s3",
- "intent": "加快游戏节奏",
- "directive": "通过限制回合数来压缩单局时长。例:『控制在 20 回合内』。",
- "output": "高频反馈的游戏节奏",
- "出处": [
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- "创作阶段": "打磨",
- "动作": "节奏压缩",
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- "scope_type": "substance",
- "value": "游戏单局时长",
- "candidate": "游戏单局时长",
- "link": "新建",
- "score": 0.6479,
- "top": [
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- "score": 0.6479,
- "path": "/表象/视觉/时间/时段/时间跨度/具体时长"
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- "score": 0.5406,
- "path": "/表象/视觉/行为/日常活动/组织活动/赛事竞技"
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- "name": "战局结果",
- "score": 0.534,
- "path": "/理念/知识/政治/军事安全/军事行动/战局结果"
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- "value": "回合数限制",
- "candidate": "回合数限制",
- "link": "新建",
- "score": 0.501,
- "top": [
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- "name": "节奏控制",
- "score": 0.501,
- "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/节奏控制"
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- "path": "/架构/修辞/语调风格/强硬对抗/威慑压制"
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- "path": "/架构/策略/互动方式/实用指引/系统攻略"
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- "value": "增强反馈频率",
- "candidate": "增强反馈频率",
- "link": "新建",
- "score": 0.6108,
- "top": [
- {
- "name": "情感强化",
- "score": 0.6108,
- "path": "/表达/信息传达/传达手法/强调突出/情感强化"
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- "score": 0.5322,
- "path": "/结构/叙事推进/推进节奏"
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- "score": 0.5095,
- "path": "/结构/叙事推进/收束归纳/闭环收束"
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- }
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- ],
- "dropped": [
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- "type": "what",
- "role": "组件",
- "parent": {
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- "step": 1
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- "title": "Voodoo 内容创作核心公式",
- "业务阶段": [
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- "选题"
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- "界定": "一种通过现实包装重度玩法的内容吸量模型",
- "构成": [
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- "要素": "现实题材",
- "说明": "寻找能产生共鸣的生活场景(如沙滩、公交换乘)作为背景吸量"
- },
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- "要素": "物理效果",
- "说明": "引入重力、碰撞、传送带等真实物理表现创造爽感与变量"
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- "作用域": [
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- "candidate": "Voodoo内容模型",
- "link": "新建",
- "score": 0.5253,
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- "path": "/理念/知识/思想/概念范畴"
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- "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想"
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- "score": 0.5035,
- "path": "/理念/知识/商业/运营策略/商业模式"
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- "value": "现实题材包装",
- "candidate": "现实题材包装",
- "link": "新建",
- "score": 0.575,
- "top": [
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- "name": "写实纪实",
- "score": 0.575,
- "path": "/呈现/视觉/视觉风格/视觉艺术风格/纪实风格/写实纪实"
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- "score": 0.5586,
- "path": "/架构/叙事/叙事体裁/纪实记录/伪纪实"
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- "name": "叙事化处理",
- "score": 0.5573,
- "path": "/架构/叙事/叙事技法/基础技法/叙事化处理"
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- {
- "scope_type": "feeling",
- "value": "真实物理爽感",
- "candidate": "真实物理爽感",
- "link": "新建",
- "score": 0.5286,
- "top": [
- {
- "name": "反差冲击",
- "score": 0.5286,
- "path": "/认知/惊奇/反差冲击"
- },
- {
- "name": "解气痛快",
- "score": 0.5088,
- "path": "/情感/共情/解气痛快"
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- {
- "name": "同感",
- "score": 0.4931,
- "path": "/情感/同感"
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- {
- "scope_type": "intent",
- "value": "内容吸量",
- "candidate": "内容吸量",
- "link": "新建",
- "score": 0.5174,
- "top": [
- {
- "name": "引流",
- "score": 0.5174,
- "path": "/行为引导/传播/引流"
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- "name": "裂变",
- "score": 0.5095,
- "path": "/行为引导/裂变"
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- {
- "name": "商业推广",
- "score": 0.505,
- "path": "/行为引导/商业推广"
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- {
- "id": "k3",
- "type": "why",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 1
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- "title": "现实场景与物理效果的联动逻辑",
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- "主张": "现实场景必须与核心物理机制有机结合才能产生独特爽感",
- "依据": "现实场景能降低抽象玩法的认知门槛,并使真实的物理效果更易被玩家认可",
- "对创作的影响": "在选择场景时,优先考虑能自然承载物理机制(如重力、分离)的场景,而非生硬套用",
- "作用域": [
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- "value": "物理机制与场景联动",
- "candidate": "物理机制与场景联动",
- "link": "新建",
- "score": 0.6501,
- "top": [
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- "name": "场景感悟",
- "score": 0.6501,
- "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
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- "path": "/表象/视觉/画面/后期/情绪意境/场景氛围"
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- "name": "场景形象",
- "score": 0.6193,
- "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "降低认知门槛",
- "candidate": "降低认知门槛",
- "link": "新建",
- "score": 0.504,
- "top": [
- {
- "name": "传播转化",
- "score": 0.504,
- "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化"
- },
- {
- "name": "界定范畴",
- "score": 0.5013,
- "path": "/表达/论证说理/提炼升华/定义定性/界定范畴"
- },
- {
- "name": "场景引入",
- "score": 0.4909,
- "path": "/结构/叙事推进/开篇引入/策略引入/场景引入"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "独特爽感",
- "candidate": "独特爽感",
- "link": "新建",
- "score": 0.519,
- "top": [
- {
- "name": "视觉美感",
- "score": 0.519,
- "path": "/情感/美感/视觉美感"
- },
- {
- "name": "反差冲击",
- "score": 0.5123,
- "path": "/认知/惊奇/反差冲击"
- },
- {
- "name": "解气痛快",
- "score": 0.5079,
- "path": "/情感/共情/解气痛快"
- }
- ]
- }
- ]
- }
- ]
- }
- ]
- }
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