frameworks.json 112 KB

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  1. {
  2. "count": 7,
  3. "posts": [
  4. {
  5. "post_id": "699308fa0000000016009697",
  6. "source_id": "xhs_699308fa0000000016009697",
  7. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  8. "platform": "xiaohongshu",
  9. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697",
  10. "media": {
  11. "type": "image",
  12. "video_url": null,
  13. "images": [
  14. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp",
  15. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp",
  16. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp",
  17. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp",
  18. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp",
  19. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp",
  20. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp",
  21. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp",
  22. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp",
  23. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp",
  24. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp",
  25. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp"
  26. ]
  27. },
  28. "knowledges": [
  29. {
  30. "id": "k1",
  31. "type": "why",
  32. "role": "主",
  33. "parent": null,
  34. "title": "爆款选题的羞耻感逻辑",
  35. "业务阶段": [
  36. "选题"
  37. ],
  38. "主张": "真正能爆的选题往往会让创作者感到“羞耻”或“犹豫”。",
  39. "依据": "羞耻感本质上是触碰了被社交礼仪包裹的、真实但平时不敢公开表达的痛点。纯干货只有信息密度,而具有“冒犯感”的内容能撕裂大众普遍认同但无感的“正确共识”,从而产生情绪触发。创作者的安全感等于观众的无感。",
  40. "对创作的影响": "选题审核应从单纯的“大脑审核(是否正确)”转向“情绪审核(是否有羞耻/犹豫感)”。放弃追求绝对正确和安全,通过制造认知风险换取流量和转发。",
  41. "作用域": [
  42. {
  43. "scope_type": "substance",
  44. "value": "爆款选题",
  45. "candidate": "爆款选题",
  46. "link": "新建",
  47. "score": 0.587,
  48. "top": [
  49. {
  50. "name": "标题",
  51. "score": 0.587,
  52. "path": "/表象/视觉/符号/文字符号/标题"
  53. },
  54. {
  55. "name": "痛点问题",
  56. "score": 0.5764,
  57. "path": "/理念/知识/商业/产品服务/痛点问题"
  58. },
  59. {
  60. "name": "评选榜单",
  61. "score": 0.5291,
  62. "path": "/理念/事件/商业事件/评选榜单"
  63. }
  64. ]
  65. },
  66. {
  67. "scope_type": "feeling",
  68. "value": "羞耻感",
  69. "candidate": "羞耻感",
  70. "link": "新建",
  71. "score": 0.6265,
  72. "top": [
  73. {
  74. "name": "情感",
  75. "score": 0.6265,
  76. "path": "/情感"
  77. },
  78. {
  79. "name": "美感",
  80. "score": 0.6128,
  81. "path": "/情感/美感"
  82. },
  83. {
  84. "name": "共情",
  85. "score": 0.5857,
  86. "path": "/情感/共情"
  87. }
  88. ]
  89. },
  90. {
  91. "scope_type": "effect",
  92. "value": "产生情绪触发",
  93. "candidate": "产生情绪触发",
  94. "link": "新建",
  95. "score": 0.5955,
  96. "top": [
  97. {
  98. "name": "情感共鸣",
  99. "score": 0.5955,
  100. "path": "/表达/互动引导/情感连接/情感共鸣"
  101. },
  102. {
  103. "name": "情感表达",
  104. "score": 0.5684,
  105. "path": "/表达/情感表达"
  106. },
  107. {
  108. "name": "情感动员",
  109. "score": 0.5463,
  110. "path": "/表达/互动引导/情感连接/情感动员"
  111. }
  112. ]
  113. },
  114. {
  115. "scope_type": "intent",
  116. "value": "流量和转发",
  117. "candidate": "流量和转发",
  118. "link": "新建",
  119. "score": 0.7331,
  120. "top": [
  121. {
  122. "name": "转发",
  123. "score": 0.7331,
  124. "path": "/行为引导/传播/转发"
  125. },
  126. {
  127. "name": "信息扩散",
  128. "score": 0.5279,
  129. "path": "/信息传递/信息扩散"
  130. },
  131. {
  132. "name": "引流",
  133. "score": 0.5169,
  134. "path": "/行为引导/传播/引流"
  135. }
  136. ]
  137. }
  138. ]
  139. },
  140. {
  141. "id": "k2",
  142. "type": "how",
  143. "role": "主",
  144. "parent": null,
  145. "title": "寻找爆款选题裂缝法",
  146. "purpose": "通过撕开领域内“正确共识”的裂缝,找到能引发情绪共鸣的爆款选题。",
  147. "业务阶段": [
  148. "选题"
  149. ],
  150. "steps": [
  151. {
  152. "id": "s1",
  153. "intent": "定位赛道正确共识(圣经句)",
  154. "directive": "列出本赛道内人人都点头、看似绝对正确的道理。例:『内容为王』、『坚持产生价值』。",
  155. "output": "共识清单",
  156. "出处": [
  157. "图10"
  158. ],
  159. "创作阶段": "定向",
  160. "动作": "列举法",
  161. "作用域": [
  162. {
  163. "scope_type": "substance",
  164. "value": "赛道共识",
  165. "candidate": "赛道共识",
  166. "link": "新建",
  167. "score": 0.5873,
  168. "top": [
  169. {
  170. "name": "通用共识符号",
  171. "score": 0.5873,
  172. "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号"
  173. },
  174. {
  175. "name": "赛事竞技",
  176. "score": 0.5436,
  177. "path": "/表象/视觉/行为/日常活动/组织活动/赛事竞技"
  178. },
  179. {
  180. "name": "认知思辨",
  181. "score": 0.5396,
  182. "path": "/理念/知识/思想/概念范畴/认知思辨"
  183. }
  184. ]
  185. },
  186. {
  187. "scope_type": "form",
  188. "value": "共识清单",
  189. "candidate": "共识清单",
  190. "link": "新建",
  191. "score": 0.6941,
  192. "top": [
  193. {
  194. "name": "共识论证",
  195. "score": 0.6941,
  196. "path": "/架构/逻辑/信息编排逻辑/归纳论证/共识论证"
  197. },
  198. {
  199. "name": "条目列举",
  200. "score": 0.5896,
  201. "path": "/架构/逻辑/信息编排逻辑/条目列举"
  202. },
  203. {
  204. "name": "排名榜单",
  205. "score": 0.5702,
  206. "path": "/架构/逻辑/信息编排逻辑/条目列举/排名榜单"
  207. }
  208. ]
  209. }
  210. ]
  211. },
  212. {
  213. "id": "s2",
  214. "intent": "挖掘共识失灵场景",
  215. "directive": "针对上述共识提问:在什么具体情况下,严格按这句话做反而由于各种现实阻碍而适得其反?例:『询问内容为王在什么平台环境下会失灵』。",
  216. "output": "逻辑矛盾点",
  217. "出处": [
  218. "图10"
  219. ],
  220. "创作阶段": "构思",
  221. "动作": "反向提问",
  222. "作用域": [
  223. {
  224. "scope_type": "substance",
  225. "value": "共识失灵场景",
  226. "candidate": "共识失灵场景",
  227. "link": "新建",
  228. "score": 0.5869,
  229. "top": [
  230. {
  231. "name": "使用场景",
  232. "score": 0.5869,
  233. "path": "/理念/知识/商业/产品服务/使用场景"
  234. },
  235. {
  236. "name": "通用共识符号",
  237. "score": 0.5851,
  238. "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号"
  239. },
  240. {
  241. "name": "场景感悟",
  242. "score": 0.5571,
  243. "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
  244. }
  245. ]
  246. },
  247. {
  248. "scope_type": "effect",
  249. "value": "挖掘逻辑矛盾",
  250. "candidate": "挖掘逻辑矛盾",
  251. "link": "新建",
  252. "score": 0.6654,
  253. "top": [
  254. {
  255. "name": "矛盾冲突",
  256. "score": 0.6654,
  257. "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
  258. },
  259. {
  260. "name": "逻辑推演",
  261. "score": 0.6573,
  262. "path": "/表达/论证说理/证据支撑/逻辑推演"
  263. },
  264. {
  265. "name": "逻辑自洽",
  266. "score": 0.6302,
  267. "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽"
  268. }
  269. ]
  270. }
  271. ]
  272. },
  273. {
  274. "id": "s3",
  275. "intent": "监测竞品评论区痛点",
  276. "directive": "翻阅竞品爆款视频,搜寻带有“但是”关键词的评论。例:『道理我都懂,但是……』。这些通常是观众已验证且未被满足的真实痛点。",
  277. "output": "真实用户痛点",
  278. "出处": [
  279. "图11"
  280. ],
  281. "创作阶段": "构思",
  282. "动作": "评论区挖掘",
  283. "作用域": [
  284. {
  285. "scope_type": "substance",
  286. "value": "真实用户痛点",
  287. "candidate": "真实用户痛点",
  288. "link": "新建",
  289. "score": 0.7607,
  290. "top": [
  291. {
  292. "name": "痛点问题",
  293. "score": 0.7607,
  294. "path": "/理念/知识/商业/产品服务/痛点问题"
  295. },
  296. {
  297. "name": "使用场景",
  298. "score": 0.5766,
  299. "path": "/理念/知识/商业/产品服务/使用场景"
  300. },
  301. {
  302. "name": "消费体验",
  303. "score": 0.5696,
  304. "path": "/理念/观念/个人观念/人生感悟/内心感受/消费体验"
  305. }
  306. ]
  307. },
  308. {
  309. "scope_type": "form",
  310. "value": "评论区调研",
  311. "candidate": "评论区调研",
  312. "link": "新建",
  313. "score": 0.5826,
  314. "top": [
  315. {
  316. "name": "讽刺评论",
  317. "score": 0.5826,
  318. "path": "/架构/修辞/语调风格/讽刺犀利/讽刺手法/讽刺评论"
  319. },
  320. {
  321. "name": "数据实证",
  322. "score": 0.5388,
  323. "path": "/架构/逻辑/信息编排逻辑/归纳论证/数据实证"
  324. },
  325. {
  326. "name": "受众互动",
  327. "score": 0.53,
  328. "path": "/架构/策略/互动方式/受众互动"
  329. }
  330. ]
  331. }
  332. ]
  333. },
  334. {
  335. "id": "s4",
  336. "intent": "选题情绪自检",
  337. "directive": "感受选题写出后是否有“在装”或“太直白”的羞耻感,若感到犹豫或压力,则是踩到大众神经的爆款信号。",
  338. "output": "确认选题",
  339. "出处": [
  340. "图3",
  341. "图4"
  342. ],
  343. "创作阶段": "打磨",
  344. "动作": "情绪审核",
  345. "作用域": [
  346. {
  347. "scope_type": "feeling",
  348. "value": "犹豫感",
  349. "candidate": "犹豫感",
  350. "link": "新建",
  351. "score": 0.5939,
  352. "top": [
  353. {
  354. "name": "美感",
  355. "score": 0.5939,
  356. "path": "/情感/美感"
  357. },
  358. {
  359. "name": "悬念期待",
  360. "score": 0.578,
  361. "path": "/认知/好奇/悬念期待"
  362. },
  363. {
  364. "name": "同感",
  365. "score": 0.5615,
  366. "path": "/情感/同感"
  367. }
  368. ]
  369. },
  370. {
  371. "scope_type": "effect",
  372. "value": "选题情绪自检",
  373. "candidate": "选题情绪自检",
  374. "link": "新建",
  375. "score": 0.5196,
  376. "top": [
  377. {
  378. "name": "情感收束",
  379. "score": 0.5196,
  380. "path": "/结构/叙事推进/收束归纳/情感收束"
  381. },
  382. {
  383. "name": "情感铺垫",
  384. "score": 0.5043,
  385. "path": "/结构/叙事推进/铺垫准备/情感铺垫"
  386. },
  387. {
  388. "name": "情感共鸣",
  389. "score": 0.4984,
  390. "path": "/表达/互动引导/情感连接/情感共鸣"
  391. }
  392. ]
  393. },
  394. {
  395. "scope_type": "intent",
  396. "value": "确认选题",
  397. "candidate": "确认选题",
  398. "link": "新建",
  399. "score": 0.4374,
  400. "top": [
  401. {
  402. "name": "科普",
  403. "score": 0.4374,
  404. "path": "/信息传递/知识传递/科普"
  405. },
  406. {
  407. "name": "事实呈现",
  408. "score": 0.4333,
  409. "path": "/信息传递/事实呈现"
  410. },
  411. {
  412. "name": "裂变",
  413. "score": 0.4191,
  414. "path": "/行为引导/裂变"
  415. }
  416. ]
  417. }
  418. ]
  419. }
  420. ],
  421. "dropped": [
  422. "案例对比——属于论据辅助理解,非独立工序/构成"
  423. ]
  424. },
  425. {
  426. "id": "k3",
  427. "type": "what",
  428. "role": "组件",
  429. "parent": {
  430. "how_id": "k2",
  431. "step": 1
  432. },
  433. "title": "爆款选题的两个撕裂方向",
  434. "业务阶段": [
  435. "选题"
  436. ],
  437. "界定": "指引内容撕开受众认知惯性的切入角度。",
  438. "构成": [
  439. {
  440. "要素": "加固信念",
  441. "说明": "平庸内容的特征,重复人人都信但无感的道理。"
  442. },
  443. {
  444. "要素": "撕裂信念",
  445. "说明": "爆款内容的特征,指出原本的正确答案在特定场景下为何不好使,戳穿圣经句。"
  446. }
  447. ],
  448. "作用域": [
  449. {
  450. "scope_type": "substance",
  451. "value": "认知惯性",
  452. "candidate": "认知惯性",
  453. "link": "新建",
  454. "score": 0.742,
  455. "top": [
  456. {
  457. "name": "心理认知",
  458. "score": 0.742,
  459. "path": "/理念/知识/身心科学/心理认知"
  460. },
  461. {
  462. "name": "心理认知偏差",
  463. "score": 0.738,
  464. "path": "/理念/知识/身心科学/心理认知/心理状态问题/心理认知偏差"
  465. },
  466. {
  467. "name": "认知思辨",
  468. "score": 0.7253,
  469. "path": "/理念/知识/思想/概念范畴/认知思辨"
  470. }
  471. ]
  472. },
  473. {
  474. "scope_type": "form",
  475. "value": "撕裂方向",
  476. "candidate": "撕裂方向",
  477. "link": "新建",
  478. "score": 0.4919,
  479. "top": [
  480. {
  481. "name": "定向指令",
  482. "score": 0.4919,
  483. "path": "/架构/策略/互动方式/受众互动/指令引导/定向指令"
  484. },
  485. {
  486. "name": "定向传播",
  487. "score": 0.4918,
  488. "path": "/架构/策略/互动方式/受众互动/社交扩散/定向传播"
  489. },
  490. {
  491. "name": "定向反差",
  492. "score": 0.4836,
  493. "path": "/架构/创意/对比反差/反差错位/定向反差"
  494. }
  495. ]
  496. },
  497. {
  498. "scope_type": "effect",
  499. "value": "戳穿圣经句",
  500. "candidate": "戳穿圣经句",
  501. "link": "新建",
  502. "score": 0.4755,
  503. "top": [
  504. {
  505. "name": "否定批驳",
  506. "score": 0.4755,
  507. "path": "/表达/论证说理/分析论证/论证评判/否定驳论/否定批驳"
  508. },
  509. {
  510. "name": "否定驳论",
  511. "score": 0.4526,
  512. "path": "/表达/论证说理/分析论证/论证评判/否定驳论"
  513. },
  514. {
  515. "name": "引用援引",
  516. "score": 0.4518,
  517. "path": "/表达/论证说理/证据支撑/引用援引"
  518. }
  519. ]
  520. }
  521. ]
  522. }
  523. ]
  524. },
  525. {
  526. "post_id": "698481e1000000000a02a7c1",
  527. "source_id": "xhs_698481e1000000000a02a7c1",
  528. "title": "7种编剧常用的叙事结构,写剧不用愁!",
  529. "platform": "xiaohongshu",
  530. "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1",
  531. "media": {
  532. "type": "image",
  533. "video_url": null,
  534. "images": [
  535. "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp",
  536. "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp",
  537. "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp",
  538. "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp",
  539. "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp",
  540. "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp"
  541. ]
  542. },
  543. "knowledges": [
  544. {
  545. "id": "k1",
  546. "type": "what",
  547. "role": "主",
  548. "parent": null,
  549. "title": "7种编剧常用叙事结构选型表",
  550. "业务阶段": [
  551. "脚本"
  552. ],
  553. "界定": "根据叙事逻辑、时间线和故事线数量划分的七种经典戏剧结构,用于决定故事的整体呈现框架。",
  554. "构成": [
  555. {
  556. "要素": "三幕式结构",
  557. "说明": "最基础线性叙事,分为开端(背景/冲突触发)、发展(冲突升级/人物成长)、高潮结局(矛盾解决)。"
  558. },
  559. {
  560. "要素": "英雄之旅结构",
  561. "说明": "核心为平凡人的蜕变,包含启程(离开舒适区)、考验(挑战与成长)、归来(战胜危机获收获)。"
  562. },
  563. {
  564. "要素": "非线性结构",
  565. "说明": "打破时间逻辑,利用闪回、插叙、多视角等制造悬念,适合悬疑犯罪类。"
  566. },
  567. {
  568. "要素": "环形结构",
  569. "说明": "首尾呼应形成闭环或设定无限循环,增加宿命感,适合科幻悬疑。"
  570. },
  571. {
  572. "要素": "多线叙事结构",
  573. "说明": "多条独立线索并行并在节点交汇,提升剧情密度,适合群像戏或喜剧。"
  574. },
  575. {
  576. "要素": "嵌套式结构",
  577. "说明": "戏中戏或梦中梦等套层结构,内层故事推动或呼应外层,探讨虚实交织。"
  578. },
  579. {
  580. "要素": "反结构",
  581. "说明": "抛弃传统框架与核心冲突,采用碎片化拼贴,注重氛围营造与情绪表达。"
  582. }
  583. ],
  584. "作用域": [
  585. {
  586. "scope_type": "substance",
  587. "value": "叙事逻辑",
  588. "candidate": "叙事逻辑",
  589. "link": "新建",
  590. "score": 0.7479,
  591. "top": [
  592. {
  593. "name": "历史叙事",
  594. "score": 0.7479,
  595. "path": "/理念/知识/历史/历史知识形态/历史叙事"
  596. },
  597. {
  598. "name": "逻辑原理",
  599. "score": 0.6901,
  600. "path": "/理念/知识/思想/逻辑原理"
  601. },
  602. {
  603. "name": "因果推理",
  604. "score": 0.6519,
  605. "path": "/理念/知识/思想/逻辑原理/因果推理"
  606. }
  607. ]
  608. },
  609. {
  610. "scope_type": "form",
  611. "value": "戏剧结构",
  612. "candidate": "戏剧结构",
  613. "link": "新建",
  614. "score": 0.7496,
  615. "top": [
  616. {
  617. "name": "戏剧张力",
  618. "score": 0.7496,
  619. "path": "/架构/叙事/叙事技法/戏剧张力"
  620. },
  621. {
  622. "name": "对话结构",
  623. "score": 0.7107,
  624. "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
  625. },
  626. {
  627. "name": "版面结构",
  628. "score": 0.659,
  629. "path": "/呈现/视觉/视觉制作/构图编排/版面设计/版面结构"
  630. }
  631. ]
  632. },
  633. {
  634. "scope_type": "effect",
  635. "value": "制造悬念",
  636. "candidate": "制造悬念",
  637. "link": "新建",
  638. "score": 0.8689,
  639. "top": [
  640. {
  641. "name": "悬念设置",
  642. "score": 0.8689,
  643. "path": "/结构/叙事推进/叙事推进节点/悬念设置"
  644. },
  645. {
  646. "name": "情感铺垫",
  647. "score": 0.6002,
  648. "path": "/结构/叙事推进/铺垫准备/情感铺垫"
  649. },
  650. {
  651. "name": "氛围营造",
  652. "score": 0.5799,
  653. "path": "/表达/氛围营造"
  654. }
  655. ]
  656. },
  657. {
  658. "scope_type": "feeling",
  659. "value": "宿命感",
  660. "candidate": "宿命感",
  661. "link": "新建",
  662. "score": 0.5701,
  663. "top": [
  664. {
  665. "name": "美感",
  666. "score": 0.5701,
  667. "path": "/情感/美感"
  668. },
  669. {
  670. "name": "情感",
  671. "score": 0.5654,
  672. "path": "/情感"
  673. },
  674. {
  675. "name": "共情",
  676. "score": 0.5476,
  677. "path": "/情感/共情"
  678. }
  679. ]
  680. }
  681. ]
  682. },
  683. {
  684. "id": "k2",
  685. "type": "how",
  686. "role": "主",
  687. "parent": null,
  688. "title": "三幕式结构标准工序",
  689. "purpose": "通过三阶段线性逻辑完成一个完整的商业叙事闭环",
  690. "业务阶段": [
  691. "脚本"
  692. ],
  693. "steps": [
  694. {
  695. "id": "s1",
  696. "intent": "交代背景并建立冲突起点",
  697. "directive": "完成第一幕(开端):交代故事背景、人设,并设置触发性冲突。",
  698. "output": "故事开局",
  699. "出处": [
  700. "卡片1"
  701. ],
  702. "创作阶段": "结构",
  703. "动作": "背景铺垫与冲突触发",
  704. "作用域": [
  705. {
  706. "scope_type": "substance",
  707. "value": "故事背景",
  708. "candidate": "故事背景",
  709. "link": "新建",
  710. "score": 0.6449,
  711. "top": [
  712. {
  713. "name": "人物故事",
  714. "score": 0.6449,
  715. "path": "/理念/事件/社会事件/人物故事"
  716. },
  717. {
  718. "name": "神话传说",
  719. "score": 0.5851,
  720. "path": "/理念/知识/历史/历史文化/传统文化/神话传说"
  721. },
  722. {
  723. "name": "民间传说",
  724. "score": 0.5825,
  725. "path": "/理念/知识/文化/民间传说"
  726. }
  727. ]
  728. },
  729. {
  730. "scope_type": "effect",
  731. "value": "建立冲突",
  732. "candidate": "建立冲突",
  733. "link": "新建",
  734. "score": 0.6942,
  735. "top": [
  736. {
  737. "name": "矛盾冲突",
  738. "score": 0.6942,
  739. "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
  740. },
  741. {
  742. "name": "确立基点",
  743. "score": 0.513,
  744. "path": "/结构/叙事推进/开篇引入/直述开篇/确立基点"
  745. },
  746. {
  747. "name": "设定铺垫",
  748. "score": 0.5098,
  749. "path": "/结构/叙事推进/铺垫准备/设定铺垫"
  750. }
  751. ]
  752. }
  753. ]
  754. },
  755. {
  756. "id": "s2",
  757. "intent": "升级冲突并驱动人物成长",
  758. "directive": "进入第二幕(发展):设定多重阻碍使冲突持续升级,主角在解决受挫中获得人物弧光成长。",
  759. "output": "故事中段(对抗过程)",
  760. "出处": [
  761. "卡片1"
  762. ],
  763. "创作阶段": "结构",
  764. "动作": "冲突递进与人物弧光",
  765. "作用域": [
  766. {
  767. "scope_type": "substance",
  768. "value": "人物弧光",
  769. "candidate": "人物弧光",
  770. "link": "新建",
  771. "score": 0.657,
  772. "top": [
  773. {
  774. "name": "人物故事",
  775. "score": 0.657,
  776. "path": "/理念/事件/社会事件/人物故事"
  777. },
  778. {
  779. "name": "人物",
  780. "score": 0.6476,
  781. "path": "/表象/视觉/实体/人物"
  782. },
  783. {
  784. "name": "人物形象",
  785. "score": 0.6427,
  786. "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
  787. }
  788. ]
  789. },
  790. {
  791. "scope_type": "effect",
  792. "value": "冲突升级",
  793. "candidate": "冲突升级",
  794. "link": "新建",
  795. "score": 0.7224,
  796. "top": [
  797. {
  798. "name": "矛盾冲突",
  799. "score": 0.7224,
  800. "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
  801. },
  802. {
  803. "name": "层次跃升",
  804. "score": 0.5657,
  805. "path": "/表达/论证说理/提炼升华/升华深化/层次跃升"
  806. },
  807. {
  808. "name": "情感张力",
  809. "score": 0.5527,
  810. "path": "/表达/论证说理/分析论证/对比反差/情感张力"
  811. }
  812. ]
  813. }
  814. ]
  815. },
  816. {
  817. "id": "s3",
  818. "intent": "解决核心矛盾并收尾",
  819. "directive": "完成第三幕(高潮与结局):让矛盾彻底爆发并得到最终解决,完成故事收尾。",
  820. "output": "故事结局",
  821. "出处": [
  822. "卡片1"
  823. ],
  824. "创作阶段": "结构",
  825. "动作": "爆发与解决",
  826. "作用域": [
  827. {
  828. "scope_type": "effect",
  829. "value": "解决矛盾",
  830. "candidate": "解决矛盾",
  831. "link": "新建",
  832. "score": 0.7636,
  833. "top": [
  834. {
  835. "name": "矛盾冲突",
  836. "score": 0.7636,
  837. "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
  838. },
  839. {
  840. "name": "解决方案",
  841. "score": 0.5658,
  842. "path": "/表达/论证说理/解决方案"
  843. },
  844. {
  845. "name": "解释阐述",
  846. "score": 0.4932,
  847. "path": "/表达/信息传达/传达深度/详细说明/解释阐述"
  848. }
  849. ]
  850. },
  851. {
  852. "scope_type": "form",
  853. "value": "故事收尾",
  854. "candidate": "故事收尾",
  855. "link": "新建",
  856. "score": 0.6178,
  857. "top": [
  858. {
  859. "name": "叙事讲述",
  860. "score": 0.6178,
  861. "path": "/呈现/听觉/语音/表达形式/情感化配音/叙事讲述"
  862. },
  863. {
  864. "name": "叙事切入",
  865. "score": 0.591,
  866. "path": "/架构/叙事/叙事技法/基础技法/叙事切入"
  867. },
  868. {
  869. "name": "情感叙事",
  870. "score": 0.591,
  871. "path": "/架构/叙事/叙事技法/情感叙事"
  872. }
  873. ]
  874. }
  875. ]
  876. }
  877. ]
  878. },
  879. {
  880. "id": "k3",
  881. "type": "how",
  882. "role": "主",
  883. "parent": null,
  884. "title": "英雄之旅叙事路径",
  885. "purpose": "描绘平凡人逆袭并完成自我蜕变的成长史",
  886. "业务阶段": [
  887. "脚本"
  888. ],
  889. "steps": [
  890. {
  891. "id": "s1",
  892. "intent": "打破现有平衡",
  893. "directive": "执行“启程”环节:让主角离开舒适区,接受外部世界的征召。",
  894. "output": "出发动机",
  895. "出处": [
  896. "卡片2"
  897. ],
  898. "创作阶段": "结构",
  899. "动作": "离开舒适区",
  900. "作用域": [
  901. {
  902. "scope_type": "substance",
  903. "value": "舒适区",
  904. "candidate": "舒适区",
  905. "link": "新建",
  906. "score": 0.6081,
  907. "top": [
  908. {
  909. "name": "空间区域",
  910. "score": 0.6081,
  911. "path": "/表象/视觉/空间/空间区域"
  912. },
  913. {
  914. "name": "空间",
  915. "score": 0.5832,
  916. "path": "/表象/视觉/空间"
  917. },
  918. {
  919. "name": "城市空间",
  920. "score": 0.5744,
  921. "path": "/表象/视觉/空间/空间场所/城乡空间/城市空间"
  922. }
  923. ]
  924. },
  925. {
  926. "scope_type": "effect",
  927. "value": "打破平衡",
  928. "candidate": "打破平衡",
  929. "link": "新建",
  930. "score": 0.5301,
  931. "top": [
  932. {
  933. "name": "推进节奏",
  934. "score": 0.5301,
  935. "path": "/结构/叙事推进/推进节奏"
  936. },
  937. {
  938. "name": "矛盾冲突",
  939. "score": 0.5212,
  940. "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
  941. },
  942. {
  943. "name": "层次跃升",
  944. "score": 0.5126,
  945. "path": "/表达/论证说理/提炼升华/升华深化/层次跃升"
  946. }
  947. ]
  948. }
  949. ]
  950. },
  951. {
  952. "id": "s2",
  953. "intent": "通过挑战重塑自我",
  954. "directive": "执行“考验”环节:设置具体挑战、引入盟友与反派,让主角在认知世界的过程中成长。",
  955. "output": "成长轨迹",
  956. "出处": [
  957. "卡片2"
  958. ],
  959. "创作阶段": "结构",
  960. "动作": "通过考验",
  961. "作用域": [
  962. {
  963. "scope_type": "substance",
  964. "value": "人物成长",
  965. "candidate": "人物成长",
  966. "link": "新建",
  967. "score": 0.7042,
  968. "top": [
  969. {
  970. "name": "人物",
  971. "score": 0.7042,
  972. "path": "/表象/视觉/实体/人物"
  973. },
  974. {
  975. "name": "人物故事",
  976. "score": 0.6993,
  977. "path": "/理念/事件/社会事件/人物故事"
  978. },
  979. {
  980. "name": "人物形象",
  981. "score": 0.6953,
  982. "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
  983. }
  984. ]
  985. },
  986. {
  987. "scope_type": "effect",
  988. "value": "认知重塑",
  989. "candidate": "认知重塑",
  990. "link": "新建",
  991. "score": 0.608,
  992. "top": [
  993. {
  994. "name": "形象塑造",
  995. "score": 0.608,
  996. "path": "/表达/形象塑造"
  997. },
  998. {
  999. "name": "情感共鸣",
  1000. "score": 0.5659,
  1001. "path": "/表达/互动引导/情感连接/情感共鸣"
  1002. },
  1003. {
  1004. "name": "情感强化",
  1005. "score": 0.5628,
  1006. "path": "/表达/信息传达/传达手法/强调突出/情感强化"
  1007. }
  1008. ]
  1009. }
  1010. ]
  1011. },
  1012. {
  1013. "id": "s3",
  1014. "intent": "回归并完成蜕变",
  1015. "directive": "执行“归来”环节:决战危机,带着最终的成长收获返回或进入新阶段。",
  1016. "output": "英雄落幕",
  1017. "出处": [
  1018. "卡片2"
  1019. ],
  1020. "创作阶段": "结构",
  1021. "动作": "战胜危机",
  1022. "作用域": [
  1023. {
  1024. "scope_type": "substance",
  1025. "value": "英雄蜕变",
  1026. "candidate": "英雄蜕变",
  1027. "link": "新建",
  1028. "score": 0.602,
  1029. "top": [
  1030. {
  1031. "name": "演变",
  1032. "score": 0.602,
  1033. "path": "/理念/知识/思想/概念范畴/时间过程/演变"
  1034. },
  1035. {
  1036. "name": "英勇战功",
  1037. "score": 0.5813,
  1038. "path": "/理念/事件/军事事件/军人事迹/英勇战功"
  1039. },
  1040. {
  1041. "name": "历史转折",
  1042. "score": 0.5762,
  1043. "path": "/理念/知识/历史/历史议题/历史转折"
  1044. }
  1045. ]
  1046. },
  1047. {
  1048. "scope_type": "intent",
  1049. "value": "完成闭环",
  1050. "candidate": "完成闭环",
  1051. "link": "新建",
  1052. "score": 0.4476,
  1053. "top": [
  1054. {
  1055. "name": "裂变",
  1056. "score": 0.4476,
  1057. "path": "/行为引导/裂变"
  1058. },
  1059. {
  1060. "name": "行为引导",
  1061. "score": 0.4337,
  1062. "path": "/行为引导"
  1063. },
  1064. {
  1065. "name": "引流",
  1066. "score": 0.431,
  1067. "path": "/行为引导/传播/引流"
  1068. }
  1069. ]
  1070. }
  1071. ]
  1072. }
  1073. ]
  1074. }
  1075. ]
  1076. },
  1077. {
  1078. "post_id": "67e2e39b0000000003028ff0",
  1079. "source_id": "xhs_67e2e39b0000000003028ff0",
  1080. "title": "剧本创作:理解前提、人物、冲突",
  1081. "platform": "xiaohongshu",
  1082. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0",
  1083. "media": {
  1084. "type": "image",
  1085. "video_url": null,
  1086. "images": [
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  1088. "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp",
  1089. "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp",
  1090. "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp",
  1091. "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp",
  1092. "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp"
  1093. ]
  1094. },
  1095. "knowledges": [
  1096. {
  1097. "id": "k1",
  1098. "type": "how",
  1099. "role": "主",
  1100. "parent": null,
  1101. "title": "剧本故事构建全流程",
  1102. "purpose": "将灵感通过前提、人物、冲突的逻辑转化为完整的剧本结构",
  1103. "业务阶段": [
  1104. "脚本"
  1105. ],
  1106. "steps": [
  1107. {
  1108. "id": "s1",
  1109. "intent": "确定剧本前提",
  1110. "directive": "根据作者立场和基本情感(欲望、恐惧等)拟定前提。需包含作者立场、人物、冲突、结论四个要素。例:『贪婪导致自取灭亡』。",
  1111. "output": "剧本前提(目标概括)",
  1112. "出处": [
  1113. "卡片1"
  1114. ],
  1115. "创作阶段": "定向",
  1116. "动作": "提炼前提",
  1117. "作用域": [
  1118. {
  1119. "scope_type": "substance",
  1120. "value": "剧本前提",
  1121. "candidate": "剧本前提",
  1122. "link": "新建",
  1123. "score": 0.5607,
  1124. "top": [
  1125. {
  1126. "name": "概念构想",
  1127. "score": 0.5607,
  1128. "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想"
  1129. },
  1130. {
  1131. "name": "标题",
  1132. "score": 0.549,
  1133. "path": "/表象/视觉/符号/文字符号/标题"
  1134. },
  1135. {
  1136. "name": "场景感悟",
  1137. "score": 0.5449,
  1138. "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
  1139. }
  1140. ]
  1141. },
  1142. {
  1143. "scope_type": "effect",
  1144. "value": "界定冲突方向",
  1145. "candidate": "界定冲突方向",
  1146. "link": "新建",
  1147. "score": 0.6503,
  1148. "top": [
  1149. {
  1150. "name": "界定范畴",
  1151. "score": 0.6503,
  1152. "path": "/表达/论证说理/提炼升华/定义定性/界定范畴"
  1153. },
  1154. {
  1155. "name": "矛盾冲突",
  1156. "score": 0.6288,
  1157. "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
  1158. },
  1159. {
  1160. "name": "困境状态",
  1161. "score": 0.4997,
  1162. "path": "/表达/论证说理/分析论证/揭示溯因/困境状态"
  1163. }
  1164. ]
  1165. },
  1166. {
  1167. "scope_type": "intent",
  1168. "value": "确立故事核心",
  1169. "candidate": "确立故事核心",
  1170. "link": "新建",
  1171. "score": 0.479,
  1172. "top": [
  1173. {
  1174. "name": "事实呈现",
  1175. "score": 0.479,
  1176. "path": "/信息传递/事实呈现"
  1177. },
  1178. {
  1179. "name": "情感联结",
  1180. "score": 0.4333,
  1181. "path": "/情感联结"
  1182. },
  1183. {
  1184. "name": "揭露",
  1185. "score": 0.4139,
  1186. "path": "/信息传递/事实呈现/揭露"
  1187. }
  1188. ]
  1189. }
  1190. ]
  1191. },
  1192. {
  1193. "id": "s2",
  1194. "intent": "构建三维度人物",
  1195. "directive": "从生理(外表/年龄)、社会(阶层/背景)、心理(性格/志向)三个维度细分特征。确保人物特征由前提赋予,且人物是生理特征与环境影响的总和。",
  1196. "output": "三维度人物小传",
  1197. "出处": [
  1198. "卡片1",
  1199. "卡片2"
  1200. ],
  1201. "创作阶段": "构思",
  1202. "动作": "人物建模",
  1203. "作用域": [
  1204. {
  1205. "scope_type": "substance",
  1206. "value": "角色维度",
  1207. "candidate": "角色维度",
  1208. "link": "新建",
  1209. "score": 0.6189,
  1210. "top": [
  1211. {
  1212. "name": "人物形象",
  1213. "score": 0.6189,
  1214. "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
  1215. },
  1216. {
  1217. "name": "人物特征",
  1218. "score": 0.6187,
  1219. "path": "/表象/视觉/实体/人物/人物特征"
  1220. },
  1221. {
  1222. "name": "场景形象",
  1223. "score": 0.6077,
  1224. "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
  1225. }
  1226. ]
  1227. },
  1228. {
  1229. "scope_type": "form",
  1230. "value": "要素拆解",
  1231. "candidate": "要素拆解",
  1232. "link": "新建",
  1233. "score": 0.7184,
  1234. "top": [
  1235. {
  1236. "name": "拆解剖析",
  1237. "score": 0.7184,
  1238. "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/拆解剖析"
  1239. },
  1240. {
  1241. "name": "元素编排",
  1242. "score": 0.601,
  1243. "path": "/呈现/视觉/视觉制作/构图编排/空间布局/元素编排"
  1244. },
  1245. {
  1246. "name": "分析解读",
  1247. "score": 0.5968,
  1248. "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读"
  1249. }
  1250. ]
  1251. }
  1252. ]
  1253. },
  1254. {
  1255. "id": "s3",
  1256. "intent": "匹配对立关系",
  1257. "directive": "设定由内在/外在需求驱动的主角,并匹配一个实力相当、绝不妥协的对手,赋予双方足够的意志力将斗争进行到底。",
  1258. "output": "人物关系阵营",
  1259. "出处": [
  1260. "卡片3"
  1261. ],
  1262. "创作阶段": "构思",
  1263. "动作": "关系匹配",
  1264. "作用域": [
  1265. {
  1266. "scope_type": "substance",
  1267. "value": "敌对关系",
  1268. "candidate": "敌对关系",
  1269. "link": "新建",
  1270. "score": 0.7762,
  1271. "top": [
  1272. {
  1273. "name": "对立关系",
  1274. "score": 0.7762,
  1275. "path": "/理念/知识/思想/概念范畴/关系结构/对立关系"
  1276. },
  1277. {
  1278. "name": "利益关系",
  1279. "score": 0.6655,
  1280. "path": "/理念/知识/政治/国际政治/国际博弈/利益关系"
  1281. },
  1282. {
  1283. "name": "冲突对抗",
  1284. "score": 0.6572,
  1285. "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
  1286. }
  1287. ]
  1288. },
  1289. {
  1290. "scope_type": "effect",
  1291. "value": "强化意志对抗",
  1292. "candidate": "强化意志对抗",
  1293. "link": "新建",
  1294. "score": 0.7113,
  1295. "top": [
  1296. {
  1297. "name": "意志坚韧",
  1298. "score": 0.7113,
  1299. "path": "/表达/形象塑造/品质体现/意志坚韧"
  1300. },
  1301. {
  1302. "name": "强化收束",
  1303. "score": 0.6407,
  1304. "path": "/结构/叙事推进/收束归纳/强化收束"
  1305. },
  1306. {
  1307. "name": "情感强化",
  1308. "score": 0.634,
  1309. "path": "/表达/信息传达/传达手法/强调突出/情感强化"
  1310. }
  1311. ]
  1312. }
  1313. ]
  1314. },
  1315. {
  1316. "id": "s4",
  1317. "intent": "设计冲突升级与过渡",
  1318. "directive": "从微小志向触发的“攻击-反击”开始,通过“过渡”(使人物精神状态改变的小冲突)让冲突缓慢升级。需注意避开静态和跳跃冲突,通过“预示”保持张力。",
  1319. "output": "冲突发展脉络",
  1320. "出处": [
  1321. "卡片4",
  1322. "卡片5",
  1323. "卡片6"
  1324. ],
  1325. "创作阶段": "结构",
  1326. "动作": "冲突编排",
  1327. "作用域": [
  1328. {
  1329. "scope_type": "form",
  1330. "value": "渐进式结构",
  1331. "candidate": "渐进式结构",
  1332. "link": "新建",
  1333. "score": 0.7134,
  1334. "top": [
  1335. {
  1336. "name": "分段结构",
  1337. "score": 0.7134,
  1338. "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
  1339. },
  1340. {
  1341. "name": "结构编排",
  1342. "score": 0.6919,
  1343. "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排"
  1344. },
  1345. {
  1346. "name": "结构编排",
  1347. "score": 0.6919,
  1348. "path": "/架构/叙事/叙事组织/脉络铺排/结构编排"
  1349. }
  1350. ]
  1351. },
  1352. {
  1353. "scope_type": "effect",
  1354. "value": "维持剧情张力",
  1355. "candidate": "维持剧情张力",
  1356. "link": "新建",
  1357. "score": 0.6896,
  1358. "top": [
  1359. {
  1360. "name": "情感张力",
  1361. "score": 0.6896,
  1362. "path": "/表达/论证说理/分析论证/对比反差/情感张力"
  1363. },
  1364. {
  1365. "name": "悬念设置",
  1366. "score": 0.6284,
  1367. "path": "/结构/叙事推进/叙事推进节点/悬念设置"
  1368. },
  1369. {
  1370. "name": "叙事推进",
  1371. "score": 0.6257,
  1372. "path": "/结构/叙事推进"
  1373. }
  1374. ]
  1375. },
  1376. {
  1377. "scope_type": "feeling",
  1378. "value": "紧迫感",
  1379. "candidate": "紧迫感",
  1380. "link": "新建",
  1381. "score": 0.5801,
  1382. "top": [
  1383. {
  1384. "name": "美感",
  1385. "score": 0.5801,
  1386. "path": "/情感/美感"
  1387. },
  1388. {
  1389. "name": "情感",
  1390. "score": 0.5601,
  1391. "path": "/情感"
  1392. },
  1393. {
  1394. "name": "同感",
  1395. "score": 0.5553,
  1396. "path": "/情感/同感"
  1397. }
  1398. ]
  1399. }
  1400. ]
  1401. },
  1402. {
  1403. "id": "s5",
  1404. "intent": "确定切入点并推向高潮",
  1405. "directive": "在危机或准备做出决定的转折点切入。通过不断的决定推动情节,经历危机(确定性的改变)和高潮(痛苦的质变),最终达成结局。",
  1406. "output": "剧本大纲/场景结构",
  1407. "出处": [
  1408. "卡片6"
  1409. ],
  1410. "创作阶段": "结构",
  1411. "动作": "节点设定",
  1412. "作用域": [
  1413. {
  1414. "scope_type": "form",
  1415. "value": "转折点切入",
  1416. "candidate": "转折点切入",
  1417. "link": "新建",
  1418. "score": 0.7147,
  1419. "top": [
  1420. {
  1421. "name": "叙事切入",
  1422. "score": 0.7147,
  1423. "path": "/架构/叙事/叙事技法/基础技法/叙事切入"
  1424. },
  1425. {
  1426. "name": "逻辑反转",
  1427. "score": 0.5796,
  1428. "path": "/架构/叙事/叙事技法/戏剧张力/反转/逻辑反转"
  1429. },
  1430. {
  1431. "name": "转场切换",
  1432. "score": 0.5695,
  1433. "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/转场切换"
  1434. }
  1435. ]
  1436. },
  1437. {
  1438. "scope_type": "effect",
  1439. "value": "推动情节高潮",
  1440. "candidate": "推动情节高潮",
  1441. "link": "新建",
  1442. "score": 0.6711,
  1443. "top": [
  1444. {
  1445. "name": "高潮构建",
  1446. "score": 0.6711,
  1447. "path": "/结构/叙事推进/叙事推进节点/高潮构建"
  1448. },
  1449. {
  1450. "name": "叙事推进",
  1451. "score": 0.6646,
  1452. "path": "/结构/叙事推进"
  1453. },
  1454. {
  1455. "name": "叙事推进节点",
  1456. "score": 0.6424,
  1457. "path": "/结构/叙事推进/叙事推进节点"
  1458. }
  1459. ]
  1460. },
  1461. {
  1462. "scope_type": "intent",
  1463. "value": "逻辑闭环结局",
  1464. "candidate": "逻辑闭环结局",
  1465. "link": "新建",
  1466. "score": 0.479,
  1467. "top": [
  1468. {
  1469. "name": "科普",
  1470. "score": 0.479,
  1471. "path": "/信息传递/知识传递/科普"
  1472. },
  1473. {
  1474. "name": "事实呈现",
  1475. "score": 0.4764,
  1476. "path": "/信息传递/事实呈现"
  1477. },
  1478. {
  1479. "name": "裂变",
  1480. "score": 0.4412,
  1481. "path": "/行为引导/裂变"
  1482. }
  1483. ]
  1484. }
  1485. ]
  1486. }
  1487. ],
  1488. "dropped": [
  1489. "剧艺理论历史背景 - 属于理论溯源而非创作执行"
  1490. ]
  1491. },
  1492. {
  1493. "id": "k2",
  1494. "type": "what",
  1495. "role": "组件",
  1496. "parent": {
  1497. "how_id": "k1",
  1498. "step": 2
  1499. },
  1500. "title": "人物三维度分析模型",
  1501. "业务阶段": [
  1502. "脚本"
  1503. ],
  1504. "界定": "从生理、社会、心理三个层面确立人物真实感与行动动机的结构模型。",
  1505. "构成": [
  1506. {
  1507. "要素": "生理维度",
  1508. "说明": "性别、年龄、外表、遗传、体质等基础属性。"
  1509. },
  1510. {
  1511. "要素": "社会维度",
  1512. "说明": "阶层、职业、教育背景、家庭生活、政治/宗教信仰。"
  1513. },
  1514. {
  1515. "要素": "心理维度",
  1516. "说明": "道德标准、性格特征、志向/挫折、性情及应对冲突的心理反应。"
  1517. }
  1518. ],
  1519. "作用域": [
  1520. {
  1521. "scope_type": "substance",
  1522. "value": "人物塑造",
  1523. "candidate": "人物塑造",
  1524. "link": "新建",
  1525. "score": 0.813,
  1526. "top": [
  1527. {
  1528. "name": "人物形象",
  1529. "score": 0.813,
  1530. "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
  1531. },
  1532. {
  1533. "name": "人物",
  1534. "score": 0.752,
  1535. "path": "/表象/视觉/实体/人物"
  1536. },
  1537. {
  1538. "name": "人物特征",
  1539. "score": 0.7485,
  1540. "path": "/表象/视觉/实体/人物/人物特征"
  1541. }
  1542. ]
  1543. },
  1544. {
  1545. "scope_type": "form",
  1546. "value": "结构化模型",
  1547. "candidate": "结构化模型",
  1548. "link": "新建",
  1549. "score": 0.7081,
  1550. "top": [
  1551. {
  1552. "name": "结构化对比",
  1553. "score": 0.7081,
  1554. "path": "/架构/逻辑/信息编排逻辑/归纳论证/对比论证/结构化对比"
  1555. },
  1556. {
  1557. "name": "对话结构",
  1558. "score": 0.6509,
  1559. "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
  1560. },
  1561. {
  1562. "name": "分段结构",
  1563. "score": 0.6369,
  1564. "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
  1565. }
  1566. ]
  1567. },
  1568. {
  1569. "scope_type": "effect",
  1570. "value": "提升人物真实感",
  1571. "candidate": "提升人物真实感",
  1572. "link": "新建",
  1573. "score": 0.5969,
  1574. "top": [
  1575. {
  1576. "name": "叙事增色",
  1577. "score": 0.5969,
  1578. "path": "/表达/信息传达/传达深度/补充细化/叙事增色"
  1579. },
  1580. {
  1581. "name": "形象刻画",
  1582. "score": 0.5837,
  1583. "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画"
  1584. },
  1585. {
  1586. "name": "人物引入",
  1587. "score": 0.5789,
  1588. "path": "/表达/形象塑造/人物引入"
  1589. }
  1590. ]
  1591. }
  1592. ]
  1593. },
  1594. {
  1595. "id": "k3",
  1596. "type": "what",
  1597. "role": "组件",
  1598. "parent": {
  1599. "how_id": "k1",
  1600. "step": 4
  1601. },
  1602. "title": "剧作冲突的四种类型",
  1603. "业务阶段": [
  1604. "脚本"
  1605. ],
  1606. "界定": "衡量剧本情节张力与逻辑合理性的四种冲突表现形式。",
  1607. "构成": [
  1608. {
  1609. "要素": "静态冲突",
  1610. "说明": "冲突无实质发展,原地踏步。"
  1611. },
  1612. {
  1613. "要素": "跳跃冲突",
  1614. "说明": "人物做出与其本性和维度不符的突兀行动。"
  1615. },
  1616. {
  1617. "要素": "缓慢升级冲突",
  1618. "说明": "由前提和人物性格自然产生,程度随发展逐渐加强的理想冲突。"
  1619. },
  1620. {
  1621. "要素": "预示冲突",
  1622. "说明": "对未来张力的允诺,通过对手的不妥协表现悬念。"
  1623. }
  1624. ],
  1625. "作用域": [
  1626. {
  1627. "scope_type": "substance",
  1628. "value": "戏剧冲突",
  1629. "candidate": "戏剧冲突",
  1630. "link": "新建",
  1631. "score": 0.7615,
  1632. "top": [
  1633. {
  1634. "name": "戏剧演出",
  1635. "score": 0.7615,
  1636. "path": "/表象/视觉/行为/表演行为/综艺表演/戏剧演出"
  1637. },
  1638. {
  1639. "name": "冲突对抗",
  1640. "score": 0.7194,
  1641. "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
  1642. },
  1643. {
  1644. "name": "战争冲突",
  1645. "score": 0.6752,
  1646. "path": "/理念/事件/政治事件/战争冲突"
  1647. }
  1648. ]
  1649. },
  1650. {
  1651. "scope_type": "form",
  1652. "value": "分类判定模板",
  1653. "candidate": "分类判定模板",
  1654. "link": "新建",
  1655. "score": 0.6444,
  1656. "top": [
  1657. {
  1658. "name": "模板映射",
  1659. "score": 0.6444,
  1660. "path": "/架构/逻辑/信息编排逻辑/条目列举/模板映射"
  1661. },
  1662. {
  1663. "name": "模板排比",
  1664. "score": 0.5879,
  1665. "path": "/架构/修辞/修辞意象/句式辞格/排比句式/模板排比"
  1666. },
  1667. {
  1668. "name": "评价判断",
  1669. "score": 0.5415,
  1670. "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/评价判断"
  1671. }
  1672. ]
  1673. },
  1674. {
  1675. "scope_type": "effect",
  1676. "value": "规避逻辑断层",
  1677. "candidate": "规避逻辑断层",
  1678. "link": "新建",
  1679. "score": 0.664,
  1680. "top": [
  1681. {
  1682. "name": "逻辑顺接",
  1683. "score": 0.664,
  1684. "path": "/结构/叙事推进/承接转换/逻辑顺接"
  1685. },
  1686. {
  1687. "name": "逻辑铺垫",
  1688. "score": 0.645,
  1689. "path": "/结构/叙事推进/铺垫准备/逻辑铺垫"
  1690. },
  1691. {
  1692. "name": "逻辑自洽",
  1693. "score": 0.628,
  1694. "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽"
  1695. }
  1696. ]
  1697. }
  1698. ]
  1699. },
  1700. {
  1701. "id": "k4",
  1702. "type": "why",
  1703. "role": "主",
  1704. "parent": null,
  1705. "title": "人物意志力与剧本完整性的逻辑",
  1706. "业务阶段": [
  1707. "脚本"
  1708. ],
  1709. "主张": "剧作者必须赋予人物足以战斗到底的意志力。",
  1710. "依据": "人物的发展是面对冲突的反应,只有当人物在多方决定的因果环扣中无法退缩时,才能最终走向并证明前提。",
  1711. "对创作的影响": "若人物意志薄弱,冲突将提前瓦解,导致前提无法被严密证明,故事会中途崩塌或流于表面。",
  1712. "作用域": [
  1713. {
  1714. "scope_type": "substance",
  1715. "value": "角色动机强度",
  1716. "candidate": "角色动机强度",
  1717. "link": "新建",
  1718. "score": 0.5675,
  1719. "top": [
  1720. {
  1721. "name": "情绪情感",
  1722. "score": 0.5675,
  1723. "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感"
  1724. },
  1725. {
  1726. "name": "价值取向",
  1727. "score": 0.5627,
  1728. "path": "/理念/观念/个人观念/处世智慧/价值取向"
  1729. },
  1730. {
  1731. "name": "心理效应理论",
  1732. "score": 0.5519,
  1733. "path": "/理念/知识/身心科学/心理认知/心理效应理论"
  1734. }
  1735. ]
  1736. },
  1737. {
  1738. "scope_type": "effect",
  1739. "value": "确保叙事连贯",
  1740. "candidate": "确保叙事连贯",
  1741. "link": "新建",
  1742. "score": 0.667,
  1743. "top": [
  1744. {
  1745. "name": "叙事推进",
  1746. "score": 0.667,
  1747. "path": "/结构/叙事推进"
  1748. },
  1749. {
  1750. "name": "叙事增色",
  1751. "score": 0.6549,
  1752. "path": "/表达/信息传达/传达深度/补充细化/叙事增色"
  1753. },
  1754. {
  1755. "name": "叙事闭合",
  1756. "score": 0.6376,
  1757. "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
  1758. }
  1759. ]
  1760. },
  1761. {
  1762. "scope_type": "intent",
  1763. "value": "严谨论证前提",
  1764. "candidate": "严谨论证前提",
  1765. "link": "新建",
  1766. "score": 0.5099,
  1767. "top": [
  1768. {
  1769. "name": "事实呈现",
  1770. "score": 0.5099,
  1771. "path": "/信息传递/事实呈现"
  1772. },
  1773. {
  1774. "name": "批判",
  1775. "score": 0.4803,
  1776. "path": "/情感联结/情感抒发/批判"
  1777. },
  1778. {
  1779. "name": "科普",
  1780. "score": 0.4623,
  1781. "path": "/信息传递/知识传递/科普"
  1782. }
  1783. ]
  1784. }
  1785. ]
  1786. }
  1787. ]
  1788. },
  1789. {
  1790. "post_id": "680659e8000000001a007a11",
  1791. "source_id": "xhs_680659e8000000001a007a11",
  1792. "title": "故事设计原理拆解学习",
  1793. "platform": "xiaohongshu",
  1794. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11",
  1795. "media": {
  1796. "type": "image",
  1797. "video_url": null,
  1798. "images": [
  1799. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp",
  1800. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp",
  1801. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp",
  1802. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp",
  1803. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp",
  1804. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp",
  1805. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp",
  1806. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp",
  1807. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp"
  1808. ]
  1809. },
  1810. "knowledges": [
  1811. {
  1812. "id": "k1",
  1813. "type": "how",
  1814. "role": "主",
  1815. "parent": null,
  1816. "title": "场景设计的五步程序",
  1817. "purpose": "通过微观剖析确保一个场景具备转折点、冲突与价值变化",
  1818. "业务阶段": [
  1819. "脚本"
  1820. ],
  1821. "steps": [
  1822. {
  1823. "id": "s1",
  1824. "intent": "确定冲突",
  1825. "directive": "分析并明确场景中的驱动力(人物欲望)与对抗力(内心、个人或外部层面)。",
  1826. "output": "冲突关系模型",
  1827. "出处": [
  1828. "卡片7",
  1829. "卡片2"
  1830. ],
  1831. "创作阶段": "构思",
  1832. "动作": "冲突分析",
  1833. "作用域": [
  1834. {
  1835. "scope_type": "substance",
  1836. "value": "冲突分析",
  1837. "candidate": "冲突分析",
  1838. "link": "新建",
  1839. "score": 0.7656,
  1840. "top": [
  1841. {
  1842. "name": "冲突对抗",
  1843. "score": 0.7656,
  1844. "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
  1845. },
  1846. {
  1847. "name": "战争冲突",
  1848. "score": 0.7157,
  1849. "path": "/理念/事件/政治事件/战争冲突"
  1850. },
  1851. {
  1852. "name": "地缘冲突",
  1853. "score": 0.6665,
  1854. "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突"
  1855. }
  1856. ]
  1857. },
  1858. {
  1859. "scope_type": "effect",
  1860. "value": "明确对抗关系",
  1861. "candidate": "明确对抗关系",
  1862. "link": "新建",
  1863. "score": 0.5555,
  1864. "top": [
  1865. {
  1866. "name": "矛盾冲突",
  1867. "score": 0.5555,
  1868. "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
  1869. },
  1870. {
  1871. "name": "核心点明",
  1872. "score": 0.5311,
  1873. "path": "/表达/信息传达/传达手法/强调突出/核心点明"
  1874. },
  1875. {
  1876. "name": "界定范畴",
  1877. "score": 0.5213,
  1878. "path": "/表达/论证说理/提炼升华/定义定性/界定范畴"
  1879. }
  1880. ]
  1881. }
  1882. ]
  1883. },
  1884. {
  1885. "id": "s2",
  1886. "intent": "标注开篇价值",
  1887. "directive": "明确场景开始时,人物所处环境或心理的初始“生活价值”(如正向的正义、希望等)。",
  1888. "output": "初始价值标签",
  1889. "出处": [
  1890. "卡片7"
  1891. ],
  1892. "创作阶段": "定向",
  1893. "动作": "价值定义",
  1894. "作用域": [
  1895. {
  1896. "scope_type": "substance",
  1897. "value": "生活价值",
  1898. "candidate": "生活价值",
  1899. "link": "新建",
  1900. "score": 0.7493,
  1901. "top": [
  1902. {
  1903. "name": "价值观念",
  1904. "score": 0.7493,
  1905. "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念"
  1906. },
  1907. {
  1908. "name": "生活品质",
  1909. "score": 0.735,
  1910. "path": "/理念/现象/生活状态/个人境遇/生活状态/生活品质"
  1911. },
  1912. {
  1913. "name": "健康价值",
  1914. "score": 0.7298,
  1915. "path": "/理念/观念/个人观念/人生感悟/人生态度/健康价值"
  1916. }
  1917. ]
  1918. },
  1919. {
  1920. "scope_type": "form",
  1921. "value": "价值标注",
  1922. "candidate": "价值标注",
  1923. "link": "新建",
  1924. "score": 0.7215,
  1925. "top": [
  1926. {
  1927. "name": "标注图示",
  1928. "score": 0.7215,
  1929. "path": "/呈现/视觉/视觉制作/构图编排/版面设计/标注图示"
  1930. },
  1931. {
  1932. "name": "价值塑造",
  1933. "score": 0.6625,
  1934. "path": "/架构/策略/认知引导/话语影响/立场引导/价值塑造"
  1935. },
  1936. {
  1937. "name": "价值冲突",
  1938. "score": 0.6158,
  1939. "path": "/架构/叙事/叙事技法/戏剧张力/冲突/价值冲突"
  1940. }
  1941. ]
  1942. }
  1943. ]
  1944. },
  1945. {
  1946. "id": "s3",
  1947. "intent": "分解节拍",
  1948. "directive": "将场景拆解为更小的动作/反应单元,观察其中的能量流动。",
  1949. "output": "场景节拍表",
  1950. "出处": [
  1951. "卡片7"
  1952. ],
  1953. "创作阶段": "结构",
  1954. "动作": "节拍分解",
  1955. "作用域": [
  1956. {
  1957. "scope_type": "substance",
  1958. "value": "场景节拍",
  1959. "candidate": "场景节拍",
  1960. "link": "新建",
  1961. "score": 0.7525,
  1962. "top": [
  1963. {
  1964. "name": "场景原声",
  1965. "score": 0.7525,
  1966. "path": "/表象/声音/环境音/场景原声"
  1967. },
  1968. {
  1969. "name": "场景氛围",
  1970. "score": 0.7376,
  1971. "path": "/表象/视觉/画面/后期/情绪意境/场景氛围"
  1972. },
  1973. {
  1974. "name": "场景形象",
  1975. "score": 0.6954,
  1976. "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
  1977. }
  1978. ]
  1979. },
  1980. {
  1981. "scope_type": "form",
  1982. "value": "节拍分解",
  1983. "candidate": "节拍分解",
  1984. "link": "新建",
  1985. "score": 0.6618,
  1986. "top": [
  1987. {
  1988. "name": "节奏控制",
  1989. "score": 0.6618,
  1990. "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/节奏控制"
  1991. },
  1992. {
  1993. "name": "节奏韵律",
  1994. "score": 0.6412,
  1995. "path": "/架构/修辞/修辞意象/句式辞格/韵律句式/节奏韵律"
  1996. },
  1997. {
  1998. "name": "节奏特征",
  1999. "score": 0.621,
  2000. "path": "/呈现/听觉/配乐/节奏特征"
  2001. }
  2002. ]
  2003. }
  2004. ]
  2005. },
  2006. {
  2007. "id": "s4",
  2008. "intent": "标注结尾价值并比较",
  2009. "directive": "记录场景结束时的价值状态,对比开篇价值,确认是否发生了转变。场景动感取决于价值交替变更。",
  2010. "output": "价值转变分析(+/-转换)",
  2011. "出处": [
  2012. "卡片7",
  2013. "卡片4"
  2014. ],
  2015. "创作阶段": "打磨",
  2016. "动作": "动效评估",
  2017. "作用域": [
  2018. {
  2019. "scope_type": "substance",
  2020. "value": "价值转换",
  2021. "candidate": "价值转换",
  2022. "link": "新建",
  2023. "score": 0.7279,
  2024. "top": [
  2025. {
  2026. "name": "价值导向",
  2027. "score": 0.7279,
  2028. "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向"
  2029. },
  2030. {
  2031. "name": "价值观念",
  2032. "score": 0.7166,
  2033. "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念"
  2034. },
  2035. {
  2036. "name": "价值思辨",
  2037. "score": 0.7091,
  2038. "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨"
  2039. }
  2040. ]
  2041. },
  2042. {
  2043. "scope_type": "effect",
  2044. "value": "产生动感",
  2045. "candidate": "产生动感",
  2046. "link": "新建",
  2047. "score": 0.4857,
  2048. "top": [
  2049. {
  2050. "name": "动态历程",
  2051. "score": 0.4857,
  2052. "path": "/表达/信息传达/传达手法/信息呈现/动态历程"
  2053. },
  2054. {
  2055. "name": "情感共鸣",
  2056. "score": 0.4784,
  2057. "path": "/表达/互动引导/情感连接/情感共鸣"
  2058. },
  2059. {
  2060. "name": "动机激发",
  2061. "score": 0.4687,
  2062. "path": "/表达/信息传达/传达手法/强调突出/动机激发"
  2063. }
  2064. ]
  2065. }
  2066. ]
  2067. },
  2068. {
  2069. "id": "s5",
  2070. "intent": "详述节拍并标注转折点",
  2071. "directive": "完善每个节拍的具体表现,并精准找出引发“奇、好奇心增强、新方向”的转折瞬间。",
  2072. "output": "完成版场景剧本草稿",
  2073. "出处": [
  2074. "卡片7",
  2075. "卡片4"
  2076. ],
  2077. "创作阶段": "成文",
  2078. "动作": "转折点设计",
  2079. "作用域": [
  2080. {
  2081. "scope_type": "effect",
  2082. "value": "激发好奇心",
  2083. "candidate": "激发好奇心",
  2084. "link": "新建",
  2085. "score": 0.6922,
  2086. "top": [
  2087. {
  2088. "name": "动机激发",
  2089. "score": 0.6922,
  2090. "path": "/表达/信息传达/传达手法/强调突出/动机激发"
  2091. },
  2092. {
  2093. "name": "悬念设置",
  2094. "score": 0.5586,
  2095. "path": "/结构/叙事推进/叙事推进节点/悬念设置"
  2096. },
  2097. {
  2098. "name": "吸引关注",
  2099. "score": 0.5536,
  2100. "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注"
  2101. }
  2102. ]
  2103. },
  2104. {
  2105. "scope_type": "substance",
  2106. "value": "转折点",
  2107. "candidate": "转折点",
  2108. "link": "新建",
  2109. "score": 0.7112,
  2110. "top": [
  2111. {
  2112. "name": "历史转折",
  2113. "score": 0.7112,
  2114. "path": "/理念/知识/历史/历史议题/历史转折"
  2115. },
  2116. {
  2117. "name": "战略转型",
  2118. "score": 0.5871,
  2119. "path": "/理念/知识/商业/运营策略/战略转型"
  2120. },
  2121. {
  2122. "name": "重大变局",
  2123. "score": 0.5866,
  2124. "path": "/理念/事件/政治事件/外交事件/重大变局"
  2125. }
  2126. ]
  2127. }
  2128. ]
  2129. }
  2130. ],
  2131. "dropped": [
  2132. "具体案例缺乏 - 原帖仅列出方法论框架",
  2133. "壮观场面展示 - 偏向后期执行工艺"
  2134. ]
  2135. },
  2136. {
  2137. "id": "k2",
  2138. "type": "what",
  2139. "role": "主",
  2140. "parent": null,
  2141. "title": "故事的五部分构成模型",
  2142. "业务阶段": [
  2143. "脚本"
  2144. ],
  2145. "界定": "构成一个完整叙事弧线的五个核心功能板块。",
  2146. "构成": [
  2147. {
  2148. "要素": "激励事件",
  2149. "说明": "打破生活平衡的随机或有因事件,通常出现在前四分之一时段内。"
  2150. },
  2151. {
  2152. "要素": "进展纠葛",
  2153. "说明": "在对抗力作用下,通过场景/序列/幕不断升级的冲突。"
  2154. },
  2155. {
  2156. "要素": "危机",
  2157. "说明": "故事最紧张的点,人物必须在最大压力下做出终极决定。"
  2158. },
  2159. {
  2160. "要素": "高潮",
  2161. "说明": "具有绝对、不可逆转的价值剧变节点。"
  2162. },
  2163. {
  2164. "要素": "结局",
  2165. "说明": "处理未达高潮的次情节,展示高潮影响及意义。"
  2166. }
  2167. ],
  2168. "作用域": [
  2169. {
  2170. "scope_type": "substance",
  2171. "value": "叙事弧线",
  2172. "candidate": "叙事弧线",
  2173. "link": "新建",
  2174. "score": 0.7114,
  2175. "top": [
  2176. {
  2177. "name": "历史叙事",
  2178. "score": 0.7114,
  2179. "path": "/理念/知识/历史/历史知识形态/历史叙事"
  2180. },
  2181. {
  2182. "name": "人物故事",
  2183. "score": 0.5711,
  2184. "path": "/理念/事件/社会事件/人物故事"
  2185. },
  2186. {
  2187. "name": "构图",
  2188. "score": 0.5632,
  2189. "path": "/表象/视觉/画面/构图"
  2190. }
  2191. ]
  2192. },
  2193. {
  2194. "scope_type": "form",
  2195. "value": "五部分构成",
  2196. "candidate": "五部分构成",
  2197. "link": "新建",
  2198. "score": 0.5203,
  2199. "top": [
  2200. {
  2201. "name": "分段结构",
  2202. "score": 0.5203,
  2203. "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
  2204. },
  2205. {
  2206. "name": "结构编排",
  2207. "score": 0.458,
  2208. "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排"
  2209. },
  2210. {
  2211. "name": "结构编排",
  2212. "score": 0.458,
  2213. "path": "/架构/叙事/叙事组织/脉络铺排/结构编排"
  2214. }
  2215. ]
  2216. },
  2217. {
  2218. "scope_type": "effect",
  2219. "value": "冲突升级",
  2220. "candidate": "冲突升级",
  2221. "link": "新建",
  2222. "score": 0.7209,
  2223. "top": [
  2224. {
  2225. "name": "矛盾冲突",
  2226. "score": 0.7209,
  2227. "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
  2228. },
  2229. {
  2230. "name": "层次跃升",
  2231. "score": 0.5661,
  2232. "path": "/表达/论证说理/提炼升华/升华深化/层次跃升"
  2233. },
  2234. {
  2235. "name": "情感张力",
  2236. "score": 0.5521,
  2237. "path": "/表达/论证说理/分析论证/对比反差/情感张力"
  2238. }
  2239. ]
  2240. }
  2241. ]
  2242. },
  2243. {
  2244. "id": "k3",
  2245. "type": "why",
  2246. "role": "组件",
  2247. "parent": {
  2248. "how_id": "k1",
  2249. "step": 1
  2250. },
  2251. "title": "抉择的本质原则",
  2252. "业务阶段": [
  2253. "脚本"
  2254. ],
  2255. "主张": "真正的选择必须是“两难之境”,而非是非对错。",
  2256. "依据": "真正的选择是不可调和的两善取其一,或两恶取其轻。这种极端压力下的选择是对人性的强有力表现。",
  2257. "对创作的影响": "要求创作者避开廉价的道德判断,通过设计复杂对抗关系(如三角设计)来深化冲突。",
  2258. "作用域": [
  2259. {
  2260. "scope_type": "substance",
  2261. "value": "两难选择",
  2262. "candidate": "两难选择",
  2263. "link": "新建",
  2264. "score": 0.6241,
  2265. "top": [
  2266. {
  2267. "name": "苦难困境",
  2268. "score": 0.6241,
  2269. "path": "/理念/现象/生活状态/个人境遇/身心状态/苦难困境"
  2270. },
  2271. {
  2272. "name": "困境生存",
  2273. "score": 0.5893,
  2274. "path": "/理念/现象/生活状态/困境生存"
  2275. },
  2276. {
  2277. "name": "博弈策略",
  2278. "score": 0.5612,
  2279. "path": "/理念/知识/政治/国际政治/国际博弈/博弈策略"
  2280. }
  2281. ]
  2282. },
  2283. {
  2284. "scope_type": "effect",
  2285. "value": "深化冲突",
  2286. "candidate": "深化冲突",
  2287. "link": "新建",
  2288. "score": 0.7046,
  2289. "top": [
  2290. {
  2291. "name": "深化完善",
  2292. "score": 0.7046,
  2293. "path": "/表达/形象塑造/品质体现/形象整合/深化完善"
  2294. },
  2295. {
  2296. "name": "升华深化",
  2297. "score": 0.6942,
  2298. "path": "/表达/论证说理/提炼升华/升华深化"
  2299. },
  2300. {
  2301. "name": "矛盾冲突",
  2302. "score": 0.6822,
  2303. "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
  2304. }
  2305. ]
  2306. },
  2307. {
  2308. "scope_type": "feeling",
  2309. "value": "人性张力",
  2310. "candidate": "人性张力",
  2311. "link": "新建",
  2312. "score": 0.5708,
  2313. "top": [
  2314. {
  2315. "name": "悬念期待",
  2316. "score": 0.5708,
  2317. "path": "/认知/好奇/悬念期待"
  2318. },
  2319. {
  2320. "name": "认知颠覆",
  2321. "score": 0.5531,
  2322. "path": "/认知/惊奇/认知颠覆"
  2323. },
  2324. {
  2325. "name": "情感",
  2326. "score": 0.5398,
  2327. "path": "/情感"
  2328. }
  2329. ]
  2330. }
  2331. ]
  2332. },
  2333. {
  2334. "id": "k4",
  2335. "type": "why",
  2336. "role": "主",
  2337. "parent": null,
  2338. "title": "情感回报递减定理",
  2339. "业务阶段": [
  2340. "脚本"
  2341. ],
  2342. "主张": "必须制造正负情感(快感与痛感)的动态交替。",
  2343. "依据": "遵循心理学上的回报递减定理,单一情感的一致持续会导致观众感知疲劳。",
  2344. "对创作的影响": "在剧本设计中必须通过价值转变触发观众情感的起伏,避免基调单一化。",
  2345. "作用域": [
  2346. {
  2347. "scope_type": "feeling",
  2348. "value": "情感波动",
  2349. "candidate": "情感波动",
  2350. "link": "新建",
  2351. "score": 0.7615,
  2352. "top": [
  2353. {
  2354. "name": "情感",
  2355. "score": 0.7615,
  2356. "path": "/情感"
  2357. },
  2358. {
  2359. "name": "情绪处境共鸣",
  2360. "score": 0.5927,
  2361. "path": "/情感/同感/情绪处境共鸣"
  2362. },
  2363. {
  2364. "name": "共情",
  2365. "score": 0.5786,
  2366. "path": "/情感/共情"
  2367. }
  2368. ]
  2369. },
  2370. {
  2371. "scope_type": "effect",
  2372. "value": "防止感知疲劳",
  2373. "candidate": "防止感知疲劳",
  2374. "link": "新建",
  2375. "score": 0.5266,
  2376. "top": [
  2377. {
  2378. "name": "视觉对比",
  2379. "score": 0.5266,
  2380. "path": "/表达/信息传达/传达深度/补充细化/视觉对比"
  2381. },
  2382. {
  2383. "name": "视角呈现",
  2384. "score": 0.5095,
  2385. "path": "/表达/信息传达/传达手法/视角呈现"
  2386. },
  2387. {
  2388. "name": "视角转换",
  2389. "score": 0.5038,
  2390. "path": "/结构/叙事推进/承接转换/视角转换"
  2391. }
  2392. ]
  2393. },
  2394. {
  2395. "scope_type": "intent",
  2396. "value": "维持观众兴趣",
  2397. "candidate": "维持观众兴趣",
  2398. "link": "新建",
  2399. "score": 0.5301,
  2400. "top": [
  2401. {
  2402. "name": "关系维护",
  2403. "score": 0.5301,
  2404. "path": "/情感联结/关系维护"
  2405. },
  2406. {
  2407. "name": "粉丝互动",
  2408. "score": 0.5201,
  2409. "path": "/情感联结/关系维护/粉丝互动"
  2410. },
  2411. {
  2412. "name": "事实呈现",
  2413. "score": 0.4721,
  2414. "path": "/信息传递/事实呈现"
  2415. }
  2416. ]
  2417. }
  2418. ]
  2419. }
  2420. ]
  2421. },
  2422. {
  2423. "post_id": "67e4bdf50000000006028a59",
  2424. "source_id": "xhs_67e4bdf50000000006028a59",
  2425. "title": "只要学会这几样,写短视频脚本真的不难❗️",
  2426. "platform": "xiaohongshu",
  2427. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59",
  2428. "media": {
  2429. "type": "image",
  2430. "video_url": null,
  2431. "images": [
  2432. "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp",
  2433. "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp",
  2434. "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp",
  2435. "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp"
  2436. ]
  2437. },
  2438. "knowledges": [
  2439. {
  2440. "id": "k1",
  2441. "type": "how",
  2442. "role": "主",
  2443. "parent": null,
  2444. "title": "短视频脚本编写标准流程",
  2445. "purpose": "将初步构思转化为可执行的拍摄脚本",
  2446. "业务阶段": [
  2447. "选题",
  2448. "脚本"
  2449. ],
  2450. "steps": [
  2451. {
  2452. "id": "s1",
  2453. "intent": "确定选题",
  2454. "directive": "明确视频的中心思想与具体主题。",
  2455. "output": "核心主题",
  2456. "出处": [
  2457. "图1"
  2458. ],
  2459. "创作阶段": "定向",
  2460. "动作": "确定中心",
  2461. "作用域": [
  2462. {
  2463. "scope_type": "substance",
  2464. "value": "选题策划",
  2465. "candidate": "选题策划",
  2466. "link": "新建",
  2467. "score": 0.5862,
  2468. "top": [
  2469. {
  2470. "name": "舆论传播",
  2471. "score": 0.5862,
  2472. "path": "/理念/现象/社会问题/舆论传播"
  2473. },
  2474. {
  2475. "name": "标题",
  2476. "score": 0.5746,
  2477. "path": "/表象/视觉/符号/文字符号/标题"
  2478. },
  2479. {
  2480. "name": "演讲宣讲",
  2481. "score": 0.5667,
  2482. "path": "/表象/视觉/行为/日常活动/组织活动/演讲宣讲"
  2483. }
  2484. ]
  2485. },
  2486. {
  2487. "scope_type": "effect",
  2488. "value": "明确主题",
  2489. "candidate": "明确主题",
  2490. "link": "新建",
  2491. "score": 0.6201,
  2492. "top": [
  2493. {
  2494. "name": "点题明旨",
  2495. "score": 0.6201,
  2496. "path": "/结构/叙事推进/开篇引入/直述开篇/点题明旨"
  2497. },
  2498. {
  2499. "name": "主题意义升华",
  2500. "score": 0.5866,
  2501. "path": "/表达/论证说理/提炼升华/升华深化/主题意义升华"
  2502. },
  2503. {
  2504. "name": "界定范畴",
  2505. "score": 0.5849,
  2506. "path": "/表达/论证说理/提炼升华/定义定性/界定范畴"
  2507. }
  2508. ]
  2509. }
  2510. ]
  2511. },
  2512. {
  2513. "id": "s2",
  2514. "intent": "搭建框架",
  2515. "directive": "设计人物角色、室内外场景及核心事件内容。",
  2516. "output": "脚本大纲",
  2517. "出处": [
  2518. "图1"
  2519. ],
  2520. "创作阶段": "构思",
  2521. "动作": "要素填充",
  2522. "作用域": [
  2523. {
  2524. "scope_type": "substance",
  2525. "value": "脚本框架",
  2526. "candidate": "脚本框架",
  2527. "link": "新建",
  2528. "score": 0.5547,
  2529. "top": [
  2530. {
  2531. "name": "场景形象",
  2532. "score": 0.5547,
  2533. "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
  2534. },
  2535. {
  2536. "name": "概念构想",
  2537. "score": 0.5509,
  2538. "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想"
  2539. },
  2540. {
  2541. "name": "清单列表",
  2542. "score": 0.5459,
  2543. "path": "/表象/视觉/符号/文字符号/标注/清单列表"
  2544. }
  2545. ]
  2546. },
  2547. {
  2548. "scope_type": "form",
  2549. "value": "大纲结构",
  2550. "candidate": "大纲结构",
  2551. "link": "新建",
  2552. "score": 0.7257,
  2553. "top": [
  2554. {
  2555. "name": "结构编排",
  2556. "score": 0.7257,
  2557. "path": "/架构/叙事/叙事组织/脉络铺排/结构编排"
  2558. },
  2559. {
  2560. "name": "结构编排",
  2561. "score": 0.7257,
  2562. "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排"
  2563. },
  2564. {
  2565. "name": "对话结构",
  2566. "score": 0.7089,
  2567. "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
  2568. }
  2569. ]
  2570. }
  2571. ]
  2572. },
  2573. {
  2574. "id": "s3",
  2575. "intent": "细节完善",
  2576. "directive": "填充具体的镜号、拍摄画面描述、字幕、音乐音效及单镜头时长控制,并应用具体的拍摄技巧。",
  2577. "output": "执行脚本",
  2578. "出处": [
  2579. "图1"
  2580. ],
  2581. "创作阶段": "打磨",
  2582. "动作": "颗粒度细化",
  2583. "作用域": [
  2584. {
  2585. "scope_type": "substance",
  2586. "value": "执行细节",
  2587. "candidate": "执行细节",
  2588. "link": "新建",
  2589. "score": 0.6854,
  2590. "top": [
  2591. {
  2592. "name": "日常细节",
  2593. "score": 0.6854,
  2594. "path": "/理念/现象/生活状态/日常细节"
  2595. },
  2596. {
  2597. "name": "生活细节",
  2598. "score": 0.6474,
  2599. "path": "/理念/现象/生活状态/个人境遇/生活状态/生活细节"
  2600. },
  2601. {
  2602. "name": "办事规程",
  2603. "score": 0.5347,
  2604. "path": "/理念/知识/公共管理/办事规程"
  2605. }
  2606. ]
  2607. },
  2608. {
  2609. "scope_type": "form",
  2610. "value": "分镜头脚本",
  2611. "candidate": "分镜头脚本",
  2612. "link": "新建",
  2613. "score": 0.6196,
  2614. "top": [
  2615. {
  2616. "name": "影视素材",
  2617. "score": 0.6196,
  2618. "path": "/呈现/视觉/视觉制作/素材来源/影视素材"
  2619. },
  2620. {
  2621. "name": "叙事逻辑",
  2622. "score": 0.6073,
  2623. "path": "/架构/逻辑/叙事逻辑"
  2624. },
  2625. {
  2626. "name": "景别角度",
  2627. "score": 0.604,
  2628. "path": "/呈现/视觉/视觉制作/构图编排/空间布局/景别角度"
  2629. }
  2630. ]
  2631. }
  2632. ]
  2633. }
  2634. ],
  2635. "dropped": [
  2636. "拍摄技巧中的具体运镜/角度执行手法 — 属于工艺执行层"
  2637. ]
  2638. },
  2639. {
  2640. "id": "k2",
  2641. "type": "what",
  2642. "role": "组件",
  2643. "parent": {
  2644. "how_id": "k1",
  2645. "step": 3
  2646. },
  2647. "title": "脚本模板标准构成要素",
  2648. "业务阶段": [
  2649. "脚本"
  2650. ],
  2651. "界定": "一份标准短视频执行脚本应包含的核心维度。",
  2652. "构成": [
  2653. {
  2654. "要素": "序号",
  2655. "说明": "镜头的排列顺序"
  2656. },
  2657. {
  2658. "要素": "视频画面",
  2659. "说明": "具体的画面内容描述"
  2660. },
  2661. {
  2662. "要素": "景别",
  2663. "说明": "镜头的取景范围大小"
  2664. },
  2665. {
  2666. "要素": "角度",
  2667. "说明": "相机的拍摄方位"
  2668. },
  2669. {
  2670. "要素": "时长",
  2671. "说明": "单镜头持续的时间"
  2672. },
  2673. {
  2674. "要素": "视频文案",
  2675. "说明": "口播词或后期字幕"
  2676. }
  2677. ],
  2678. "作用域": [
  2679. {
  2680. "scope_type": "form",
  2681. "value": "脚本维度",
  2682. "candidate": "脚本维度",
  2683. "link": "新建",
  2684. "score": 0.5662,
  2685. "top": [
  2686. {
  2687. "name": "叙事视角",
  2688. "score": 0.5662,
  2689. "path": "/架构/叙事/叙事视角"
  2690. },
  2691. {
  2692. "name": "元素编排",
  2693. "score": 0.5652,
  2694. "path": "/呈现/视觉/视觉制作/构图编排/空间布局/元素编排"
  2695. },
  2696. {
  2697. "name": "视觉制作",
  2698. "score": 0.5638,
  2699. "path": "/呈现/视觉/视觉制作"
  2700. }
  2701. ]
  2702. },
  2703. {
  2704. "scope_type": "substance",
  2705. "value": "制作要素",
  2706. "candidate": "制作要素",
  2707. "link": "新建",
  2708. "score": 0.8199,
  2709. "top": [
  2710. {
  2711. "name": "构成要素",
  2712. "score": 0.8199,
  2713. "path": "/理念/知识/思想/概念范畴/关系结构/构成要素"
  2714. },
  2715. {
  2716. "name": "制作音效",
  2717. "score": 0.5473,
  2718. "path": "/表象/声音/环境音/制作音效"
  2719. },
  2720. {
  2721. "name": "构图",
  2722. "score": 0.5204,
  2723. "path": "/表象/视觉/画面/构图"
  2724. }
  2725. ]
  2726. }
  2727. ]
  2728. },
  2729. {
  2730. "id": "k3",
  2731. "type": "how",
  2732. "role": "主",
  2733. "parent": null,
  2734. "title": "脚本构思三步法",
  2735. "purpose": "通过逻辑结构快速生成具吸引力的脚本草案",
  2736. "业务阶段": [
  2737. "脚本"
  2738. ],
  2739. "steps": [
  2740. {
  2741. "id": "s1",
  2742. "intent": "开篇引入",
  2743. "directive": "采用开门见山或提出疑问的方式快速吸引注意。",
  2744. "output": "钩子开头",
  2745. "出处": [
  2746. "图2"
  2747. ],
  2748. "创作阶段": "结构",
  2749. "动作": "设置悬念/直入主题",
  2750. "作用域": [
  2751. {
  2752. "scope_type": "effect",
  2753. "value": "吸引注意",
  2754. "candidate": "吸引注意",
  2755. "link": "新建",
  2756. "score": 0.8731,
  2757. "top": [
  2758. {
  2759. "name": "吸引关注",
  2760. "score": 0.8731,
  2761. "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注"
  2762. },
  2763. {
  2764. "name": "吸引关注",
  2765. "score": 0.8715,
  2766. "path": "/表达/互动引导/吸引关注"
  2767. },
  2768. {
  2769. "name": "强调突出",
  2770. "score": 0.5805,
  2771. "path": "/表达/信息传达/传达手法/强调突出"
  2772. }
  2773. ]
  2774. },
  2775. {
  2776. "scope_type": "form",
  2777. "value": "钩子开头",
  2778. "candidate": "钩子开头",
  2779. "link": "新建",
  2780. "score": 0.5095,
  2781. "top": [
  2782. {
  2783. "name": "悬念",
  2784. "score": 0.5095,
  2785. "path": "/架构/叙事/叙事技法/戏剧张力/悬念"
  2786. },
  2787. {
  2788. "name": "通用引导",
  2789. "score": 0.4884,
  2790. "path": "/架构/策略/互动方式/受众互动/指令引导/通用引导"
  2791. },
  2792. {
  2793. "name": "指令引导",
  2794. "score": 0.4838,
  2795. "path": "/架构/策略/互动方式/受众互动/指令引导"
  2796. }
  2797. ]
  2798. }
  2799. ]
  2800. },
  2801. {
  2802. "id": "s2",
  2803. "intent": "内容展开",
  2804. "directive": "通过提出方法、讲述故事或介绍产品来传递核心价值。",
  2805. "output": "内容正文",
  2806. "出处": [
  2807. "图2"
  2808. ],
  2809. "创作阶段": "结构",
  2810. "动作": "价值输出",
  2811. "作用域": [
  2812. {
  2813. "scope_type": "substance",
  2814. "value": "价值传递",
  2815. "candidate": "价值传递",
  2816. "link": "新建",
  2817. "score": 0.7483,
  2818. "top": [
  2819. {
  2820. "name": "价值导向",
  2821. "score": 0.7483,
  2822. "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向"
  2823. },
  2824. {
  2825. "name": "价值定价",
  2826. "score": 0.7415,
  2827. "path": "/理念/知识/商业/产品服务/价值定价"
  2828. },
  2829. {
  2830. "name": "价值观念",
  2831. "score": 0.702,
  2832. "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念"
  2833. }
  2834. ]
  2835. },
  2836. {
  2837. "scope_type": "effect",
  2838. "value": "内容展开",
  2839. "candidate": "内容展开",
  2840. "link": "新建",
  2841. "score": 0.7301,
  2842. "top": [
  2843. {
  2844. "name": "深度展开",
  2845. "score": 0.7301,
  2846. "path": "/表达/信息传达/传达手法/信息呈现/陈列展示/深度展开"
  2847. },
  2848. {
  2849. "name": "内容转换",
  2850. "score": 0.681,
  2851. "path": "/结构/叙事推进/承接转换/内容转换"
  2852. },
  2853. {
  2854. "name": "说明延展",
  2855. "score": 0.6048,
  2856. "path": "/表达/信息传达/传达深度/补充细化/说明延展"
  2857. }
  2858. ]
  2859. }
  2860. ]
  2861. },
  2862. {
  2863. "id": "s3",
  2864. "intent": "收尾转化",
  2865. "directive": "抛出问题、总结内容或进行提前引流预告。",
  2866. "output": "结尾指令",
  2867. "出处": [
  2868. "图2"
  2869. ],
  2870. "创作阶段": "结构",
  2871. "动作": "总结引流",
  2872. "作用域": [
  2873. {
  2874. "scope_type": "intent",
  2875. "value": "粉丝转化",
  2876. "candidate": "粉丝转化",
  2877. "link": "新建",
  2878. "score": 0.7223,
  2879. "top": [
  2880. {
  2881. "name": "粉丝互动",
  2882. "score": 0.7223,
  2883. "path": "/情感联结/关系维护/粉丝互动"
  2884. },
  2885. {
  2886. "name": "裂变",
  2887. "score": 0.6132,
  2888. "path": "/行为引导/裂变"
  2889. },
  2890. {
  2891. "name": "商业推广",
  2892. "score": 0.5838,
  2893. "path": "/行为引导/商业推广"
  2894. }
  2895. ]
  2896. },
  2897. {
  2898. "scope_type": "effect",
  2899. "value": "行动指令",
  2900. "candidate": "行动指令",
  2901. "link": "新建",
  2902. "score": 0.7652,
  2903. "top": [
  2904. {
  2905. "name": "行动引导",
  2906. "score": 0.7652,
  2907. "path": "/表达/互动引导/行动引导"
  2908. },
  2909. {
  2910. "name": "指令发出",
  2911. "score": 0.7302,
  2912. "path": "/表达/互动引导/行动引导/指令发出"
  2913. },
  2914. {
  2915. "name": "号召动员",
  2916. "score": 0.572,
  2917. "path": "/表达/互动引导/行动引导/号召动员"
  2918. }
  2919. ]
  2920. }
  2921. ]
  2922. }
  2923. ],
  2924. "dropped": []
  2925. },
  2926. {
  2927. "id": "k4",
  2928. "type": "what",
  2929. "role": "主",
  2930. "parent": null,
  2931. "title": "短视频内容黄金结构",
  2932. "业务阶段": [
  2933. "脚本"
  2934. ],
  2935. "界定": "高完成度视频的标准逻辑分布。",
  2936. "构成": [
  2937. {
  2938. "要素": "引子",
  2939. "说明": "强调视觉冲击与剪辑创意"
  2940. },
  2941. {
  2942. "要素": "内容主题",
  2943. "说明": "涵盖故事线、节奏、信息量与平衡艺术"
  2944. },
  2945. {
  2946. "要素": "结尾",
  2947. "说明": "包含印象点、情感共鸣与行动导向"
  2948. }
  2949. ],
  2950. "作用域": [
  2951. {
  2952. "scope_type": "form",
  2953. "value": "黄金结构",
  2954. "candidate": "黄金结构",
  2955. "link": "新建",
  2956. "score": 0.6467,
  2957. "top": [
  2958. {
  2959. "name": "分段结构",
  2960. "score": 0.6467,
  2961. "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
  2962. },
  2963. {
  2964. "name": "对话结构",
  2965. "score": 0.6195,
  2966. "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
  2967. },
  2968. {
  2969. "name": "结构编排",
  2970. "score": 0.619,
  2971. "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排"
  2972. }
  2973. ]
  2974. },
  2975. {
  2976. "scope_type": "effect",
  2977. "value": "提高完播",
  2978. "candidate": "提高完播",
  2979. "link": "新建",
  2980. "score": 0.5428,
  2981. "top": [
  2982. {
  2983. "name": "悬念设置",
  2984. "score": 0.5428,
  2985. "path": "/结构/叙事推进/叙事推进节点/悬念设置"
  2986. },
  2987. {
  2988. "name": "营销推广",
  2989. "score": 0.5324,
  2990. "path": "/表达/互动引导/行动引导/营销推广"
  2991. },
  2992. {
  2993. "name": "传播转化",
  2994. "score": 0.5318,
  2995. "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化"
  2996. }
  2997. ]
  2998. }
  2999. ]
  3000. },
  3001. {
  3002. "id": "k5",
  3003. "type": "what",
  3004. "role": "主",
  3005. "parent": null,
  3006. "title": "Vlog脚本五大创作公式",
  3007. "业务阶段": [
  3008. "灵感",
  3009. "脚本"
  3010. ],
  3011. "界定": "针对Vlog类视频的五种核心切入角度。",
  3012. "构成": [
  3013. {
  3014. "要素": "引起共鸣",
  3015. "说明": "寻找与观众相似的生活片段"
  3016. },
  3017. {
  3018. "要素": "引发好奇",
  3019. "说明": "展示不常见的生活或事物"
  3020. },
  3021. {
  3022. "要素": "引发互动",
  3023. "说明": "设置话题诱导评论回复"
  3024. },
  3025. {
  3026. "要素": "干货输出",
  3027. "说明": "提供具体的攻略或知识"
  3028. },
  3029. {
  3030. "要素": "综合热点",
  3031. "说明": "结合当下流行的梗或话题"
  3032. }
  3033. ],
  3034. "作用域": [
  3035. {
  3036. "scope_type": "substance",
  3037. "value": "Vlog创作",
  3038. "candidate": "Vlog创作",
  3039. "link": "新建",
  3040. "score": 0.5696,
  3041. "top": [
  3042. {
  3043. "name": "商业创投",
  3044. "score": 0.5696,
  3045. "path": "/理念/现象/社会趋势/商业创投"
  3046. },
  3047. {
  3048. "name": "动效字幕",
  3049. "score": 0.5502,
  3050. "path": "/表象/视觉/符号/文字符号/字幕/动效字幕"
  3051. },
  3052. {
  3053. "name": "居家生活",
  3054. "score": 0.5353,
  3055. "path": "/表象/视觉/行为/日常活动/居家生活"
  3056. }
  3057. ]
  3058. },
  3059. {
  3060. "scope_type": "feeling",
  3061. "value": "情感共鸣",
  3062. "candidate": "情感共鸣",
  3063. "link": "新建",
  3064. "score": 0.7989,
  3065. "top": [
  3066. {
  3067. "name": "情感",
  3068. "score": 0.7989,
  3069. "path": "/情感"
  3070. },
  3071. {
  3072. "name": "情绪处境共鸣",
  3073. "score": 0.7864,
  3074. "path": "/情感/同感/情绪处境共鸣"
  3075. },
  3076. {
  3077. "name": "共情",
  3078. "score": 0.7817,
  3079. "path": "/情感/共情"
  3080. }
  3081. ]
  3082. },
  3083. {
  3084. "scope_type": "effect",
  3085. "value": "互动引导",
  3086. "candidate": "引导互动",
  3087. "link": "复用",
  3088. "score": 0.9481,
  3089. "top": [
  3090. {
  3091. "name": "互动引导",
  3092. "score": 0.9481,
  3093. "path": "/表达/互动引导"
  3094. },
  3095. {
  3096. "name": "行动引导",
  3097. "score": 0.7387,
  3098. "path": "/表达/互动引导/行动引导"
  3099. },
  3100. {
  3101. "name": "转化引导",
  3102. "score": 0.7331,
  3103. "path": "/表达/互动引导/行动引导/转化引导"
  3104. }
  3105. ]
  3106. }
  3107. ]
  3108. },
  3109. {
  3110. "id": "k6",
  3111. "type": "what",
  3112. "role": "主",
  3113. "parent": null,
  3114. "title": "脚本设计中的常用画面构图法",
  3115. "业务阶段": [
  3116. "脚本"
  3117. ],
  3118. "界定": "在脚本规划画面时可选择的视觉布局方案。",
  3119. "构成": [
  3120. {
  3121. "要素": "水平线构图",
  3122. "说明": "营造稳定感"
  3123. },
  3124. {
  3125. "要素": "对角线构图",
  3126. "说明": "增加画面动感"
  3127. },
  3128. {
  3129. "要素": "中心构图",
  3130. "说明": "强力突出主体"
  3131. },
  3132. {
  3133. "要素": "框式构图",
  3134. "说明": "制造窥视感与神秘感"
  3135. },
  3136. {
  3137. "要素": "九宫格构图",
  3138. "说明": "视觉醒目"
  3139. },
  3140. {
  3141. "要素": "三分法构图",
  3142. "说明": "化繁为简的经典布局"
  3143. }
  3144. ],
  3145. "作用域": [
  3146. {
  3147. "scope_type": "form",
  3148. "value": "视觉构图",
  3149. "candidate": "视觉构图",
  3150. "link": "新建",
  3151. "score": 0.8145,
  3152. "top": [
  3153. {
  3154. "name": "构图编排",
  3155. "score": 0.8145,
  3156. "path": "/呈现/视觉/视觉制作/构图编排"
  3157. },
  3158. {
  3159. "name": "构图方式",
  3160. "score": 0.791,
  3161. "path": "/呈现/视觉/视觉制作/构图编排/空间布局/构图方式"
  3162. },
  3163. {
  3164. "name": "视觉画面",
  3165. "score": 0.7556,
  3166. "path": "/呈现/视觉/视觉画面"
  3167. }
  3168. ]
  3169. },
  3170. {
  3171. "scope_type": "feeling",
  3172. "value": "稳定感",
  3173. "candidate": "稳定感",
  3174. "link": "新建",
  3175. "score": 0.6121,
  3176. "top": [
  3177. {
  3178. "name": "美感",
  3179. "score": 0.6121,
  3180. "path": "/情感/美感"
  3181. },
  3182. {
  3183. "name": "风格美感",
  3184. "score": 0.5636,
  3185. "path": "/情感/美感/风格美感"
  3186. },
  3187. {
  3188. "name": "视觉美感",
  3189. "score": 0.5604,
  3190. "path": "/情感/美感/视觉美感"
  3191. }
  3192. ]
  3193. },
  3194. {
  3195. "scope_type": "effect",
  3196. "value": "突出主体",
  3197. "candidate": "突出主体",
  3198. "link": "新建",
  3199. "score": 0.7213,
  3200. "top": [
  3201. {
  3202. "name": "强调突出",
  3203. "score": 0.7213,
  3204. "path": "/表达/信息传达/传达手法/强调突出"
  3205. },
  3206. {
  3207. "name": "对比衬托",
  3208. "score": 0.6225,
  3209. "path": "/表达/信息传达/传达手法/强调突出/对比衬托"
  3210. },
  3211. {
  3212. "name": "反衬突显",
  3213. "score": 0.6207,
  3214. "path": "/表达/论证说理/分析论证/对比反差/反衬突显"
  3215. }
  3216. ]
  3217. }
  3218. ]
  3219. }
  3220. ]
  3221. },
  3222. {
  3223. "post_id": "7589257893544165455",
  3224. "source_id": "dy_7589257893544165455",
  3225. "title": "如何用AI十几秒制作一段高质量精彩的视频...",
  3226. "platform": "douyin",
  3227. "url": "https://www.douyin.com/video/7589257893544165455",
  3228. "media": {
  3229. "type": "video",
  3230. "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
  3231. "images": []
  3232. },
  3233. "knowledges": [
  3234. {
  3235. "id": "k1",
  3236. "type": "how",
  3237. "role": "主",
  3238. "parent": null,
  3239. "title": "AI 辅助短视频文案与视频生成全流程",
  3240. "purpose": "结合豆包 AI 与创作神器小程序,高效生成高质量的旅游类短视频。",
  3241. "业务阶段": [
  3242. "脚本"
  3243. ],
  3244. "steps": [
  3245. {
  3246. "id": "s1",
  3247. "intent": "通过 AI 生成精炼视频文案",
  3248. "directive": "1. 打开豆包 AI 并开启‘深度思考’模式;\n2. 输入身份及需求,例:『我是一名旅游视频创作者,请帮我写一段关于上海旅游的视频描述词,要求30字以内』;\n3. 从生成结果中选择并复制合适的内容。",
  3249. "output": "一段精炼且符合场景需求的视频描述文案",
  3250. "出处": [
  3251. "卡片1"
  3252. ],
  3253. "创作阶段": "构思",
  3254. "动作": "AI提示词生成",
  3255. "作用域": [
  3256. {
  3257. "scope_type": "substance",
  3258. "value": "视频文案",
  3259. "candidate": "视频文案",
  3260. "link": "新建",
  3261. "score": 0.7306,
  3262. "top": [
  3263. {
  3264. "name": "文案短句",
  3265. "score": 0.7306,
  3266. "path": "/表象/视觉/符号/文字符号/正文/文案短句"
  3267. },
  3268. {
  3269. "name": "标题",
  3270. "score": 0.6799,
  3271. "path": "/表象/视觉/符号/文字符号/标题"
  3272. },
  3273. {
  3274. "name": "字幕",
  3275. "score": 0.6404,
  3276. "path": "/表象/视觉/符号/文字符号/字幕"
  3277. }
  3278. ]
  3279. },
  3280. {
  3281. "scope_type": "form",
  3282. "value": "简短描述屏",
  3283. "candidate": "简短描述屏",
  3284. "link": "新建",
  3285. "score": 0.4805,
  3286. "top": [
  3287. {
  3288. "name": "轮播展示",
  3289. "score": 0.4805,
  3290. "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/轮播展示"
  3291. },
  3292. {
  3293. "name": "视觉画面",
  3294. "score": 0.4712,
  3295. "path": "/呈现/视觉/视觉画面"
  3296. },
  3297. {
  3298. "name": "解读说明",
  3299. "score": 0.469,
  3300. "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/解读说明"
  3301. }
  3302. ]
  3303. },
  3304. {
  3305. "scope_type": "effect",
  3306. "value": "确立主题",
  3307. "candidate": "确立主题",
  3308. "link": "新建",
  3309. "score": 0.7162,
  3310. "top": [
  3311. {
  3312. "name": "确立基点",
  3313. "score": 0.7162,
  3314. "path": "/结构/叙事推进/开篇引入/直述开篇/确立基点"
  3315. },
  3316. {
  3317. "name": "定性确立",
  3318. "score": 0.6356,
  3319. "path": "/表达/论证说理/分析论证/论证评判/定性确立"
  3320. },
  3321. {
  3322. "name": "界定范畴",
  3323. "score": 0.5629,
  3324. "path": "/表达/论证说理/提炼升华/定义定性/界定范畴"
  3325. }
  3326. ]
  3327. }
  3328. ]
  3329. },
  3330. {
  3331. "id": "s2",
  3332. "intent": "配置文生视频参数并扩写指令",
  3333. "directive": "1. 进入微信小程序‘创作神器’,点击‘文生视频’;\n2. 粘贴文案后点击‘灵感扩写’以丰富画面细节描述;\n3. 选择视频比例,例:『短视频选择 9:16』。",
  3334. "output": "优化后的视频提示词及比例设置",
  3335. "出处": [
  3336. "卡片2"
  3337. ],
  3338. "创作阶段": "打磨",
  3339. "动作": "参数优化与扩写",
  3340. "作用域": [
  3341. {
  3342. "scope_type": "substance",
  3343. "value": "视频提示词",
  3344. "candidate": "视频提示词",
  3345. "link": "新建",
  3346. "score": 0.6881,
  3347. "top": [
  3348. {
  3349. "name": "提示引导",
  3350. "score": 0.6881,
  3351. "path": "/表象/视觉/符号/文字符号/标注/提示引导"
  3352. },
  3353. {
  3354. "name": "标题",
  3355. "score": 0.6184,
  3356. "path": "/表象/视觉/符号/文字符号/标题"
  3357. },
  3358. {
  3359. "name": "说明字幕",
  3360. "score": 0.6034,
  3361. "path": "/表象/视觉/符号/文字符号/字幕/说明字幕"
  3362. }
  3363. ]
  3364. },
  3365. {
  3366. "scope_type": "form",
  3367. "value": "参数配置",
  3368. "candidate": "参数配置",
  3369. "link": "新建",
  3370. "score": 0.5341,
  3371. "top": [
  3372. {
  3373. "name": "模板映射",
  3374. "score": 0.5341,
  3375. "path": "/架构/逻辑/信息编排逻辑/条目列举/模板映射"
  3376. },
  3377. {
  3378. "name": "属性对比",
  3379. "score": 0.5318,
  3380. "path": "/架构/创意/对比反差/并置对比/属性对比"
  3381. },
  3382. {
  3383. "name": "风格配色",
  3384. "score": 0.5252,
  3385. "path": "/呈现/视觉/视觉制作/色彩调性/配色组合/风格配色"
  3386. }
  3387. ]
  3388. },
  3389. {
  3390. "scope_type": "effect",
  3391. "value": "丰富细节",
  3392. "candidate": "丰富细节",
  3393. "link": "新建",
  3394. "score": 0.8045,
  3395. "top": [
  3396. {
  3397. "name": "细节呈现",
  3398. "score": 0.8045,
  3399. "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现"
  3400. },
  3401. {
  3402. "name": "细节具象",
  3403. "score": 0.7618,
  3404. "path": "/表达/信息传达/传达深度/补充细化/细节具象"
  3405. },
  3406. {
  3407. "name": "完善补充",
  3408. "score": 0.6401,
  3409. "path": "/表达/信息传达/传达深度/补充细化/完善补充"
  3410. }
  3411. ]
  3412. }
  3413. ]
  3414. },
  3415. {
  3416. "id": "s3",
  3417. "intent": "生成并获取视频成果",
  3418. "directive": "点击‘生成视频’,待 AI 处理完成后直接下载或根据效果反馈调整内容重新创作。",
  3419. "output": "包含动态特效和精美画面的短视频作品",
  3420. "出处": [
  3421. "卡片3"
  3422. ],
  3423. "创作阶段": "打磨",
  3424. "动作": "视频合成",
  3425. "作用域": [
  3426. {
  3427. "scope_type": "substance",
  3428. "value": "短视频作品",
  3429. "candidate": "短视频作品",
  3430. "link": "新建",
  3431. "score": 0.5747,
  3432. "top": [
  3433. {
  3434. "name": "政务媒体",
  3435. "score": 0.5747,
  3436. "path": "/表象/视觉/实体/机构/政务机构/政务媒体"
  3437. },
  3438. {
  3439. "name": "标题",
  3440. "score": 0.555,
  3441. "path": "/表象/视觉/符号/文字符号/标题"
  3442. },
  3443. {
  3444. "name": "歌曲",
  3445. "score": 0.5545,
  3446. "path": "/表象/声音/音乐/歌曲"
  3447. }
  3448. ]
  3449. },
  3450. {
  3451. "scope_type": "intent",
  3452. "value": "交付成果",
  3453. "candidate": "交付成果",
  3454. "link": "新建",
  3455. "score": 0.5356,
  3456. "top": [
  3457. {
  3458. "name": "知识传递",
  3459. "score": 0.5356,
  3460. "path": "/信息传递/知识传递"
  3461. },
  3462. {
  3463. "name": "事实呈现",
  3464. "score": 0.4985,
  3465. "path": "/信息传递/事实呈现"
  3466. },
  3467. {
  3468. "name": "信息传递",
  3469. "score": 0.4817,
  3470. "path": "/信息传递"
  3471. }
  3472. ]
  3473. }
  3474. ]
  3475. }
  3476. ],
  3477. "dropped": [
  3478. "微信小程序搜索路径 - 属于普及类工具基础操作,剔除",
  3479. "稍作等待、点击下载 - 属于软件基础交互逻辑,剔除"
  3480. ]
  3481. }
  3482. ]
  3483. },
  3484. {
  3485. "post_id": "6a33655e000000000f0055af",
  3486. "source_id": "xhs_6a33655e000000000f0055af",
  3487. "title": "🎮Voodoo 转型成功,单日流水破百万美元",
  3488. "platform": "xiaohongshu",
  3489. "url": "https://www.xiaohongshu.com/explore/6a33655e000000000f0055af",
  3490. "media": {
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  3511. },
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  3513. {
  3514. "id": "k1",
  3515. "type": "how",
  3516. "role": "主",
  3517. "parent": null,
  3518. "title": "中重度游戏「休闲化」改造三步法",
  3519. "purpose": "将重度玩法轻量化以降低门槛并增加吸引力",
  3520. "业务阶段": [
  3521. "脚本",
  3522. "选题"
  3523. ],
  3524. "steps": [
  3525. {
  3526. "id": "s1",
  3527. "intent": "操作解耦",
  3528. "directive": "将载具移动与开火操作解耦。例:『走好位再打』。",
  3529. "output": "简化的操作逻辑",
  3530. "出处": [
  3531. "图11"
  3532. ],
  3533. "创作阶段": "构思",
  3534. "动作": "操作解耦",
  3535. "作用域": [
  3536. {
  3537. "scope_type": "substance",
  3538. "value": "中重度游戏操作",
  3539. "candidate": "中重度游戏操作",
  3540. "link": "新建",
  3541. "score": 0.5077,
  3542. "top": [
  3543. {
  3544. "name": "战斗作战",
  3545. "score": 0.5077,
  3546. "path": "/表象/视觉/行为/战斗作战"
  3547. },
  3548. {
  3549. "name": "赛事竞技",
  3550. "score": 0.5072,
  3551. "path": "/表象/视觉/行为/日常活动/组织活动/赛事竞技"
  3552. },
  3553. {
  3554. "name": "冲突对抗",
  3555. "score": 0.5027,
  3556. "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
  3557. }
  3558. ]
  3559. },
  3560. {
  3561. "scope_type": "form",
  3562. "value": "操作解耦",
  3563. "candidate": "操作解耦",
  3564. "link": "新建",
  3565. "score": 0.5899,
  3566. "top": [
  3567. {
  3568. "name": "叙事操作",
  3569. "score": 0.5899,
  3570. "path": "/架构/叙事/叙事技法/叙事操作"
  3571. },
  3572. {
  3573. "name": "操作教程",
  3574. "score": 0.5527,
  3575. "path": "/架构/策略/互动方式/实用指引/操作教程"
  3576. },
  3577. {
  3578. "name": "同步处理",
  3579. "score": 0.5181,
  3580. "path": "/呈现/视觉/视觉制作/剪辑组接/音画协调/同步处理"
  3581. }
  3582. ]
  3583. },
  3584. {
  3585. "scope_type": "effect",
  3586. "value": "降低操作复杂度",
  3587. "candidate": "降低操作复杂度",
  3588. "link": "新建",
  3589. "score": 0.4632,
  3590. "top": [
  3591. {
  3592. "name": "要素引入",
  3593. "score": 0.4632,
  3594. "path": "/结构/叙事推进/承接转换/要素引入"
  3595. },
  3596. {
  3597. "name": "逻辑架构",
  3598. "score": 0.4602,
  3599. "path": "/表达/论证说理/证据支撑/逻辑推演/逻辑架构"
  3600. },
  3601. {
  3602. "name": "平滑过渡",
  3603. "score": 0.4561,
  3604. "path": "/结构/叙事推进/承接转换/逻辑顺接/平滑过渡"
  3605. }
  3606. ]
  3607. }
  3608. ]
  3609. },
  3610. {
  3611. "id": "s2",
  3612. "intent": "画面降级与简化",
  3613. "directive": "将画面降级为 2D 且简化操作。例:『只调角度』。",
  3614. "output": "低视觉门槛的 2D 画面",
  3615. "出处": [
  3616. "图11"
  3617. ],
  3618. "创作阶段": "构思",
  3619. "动作": "画面简化",
  3620. "作用域": [
  3621. {
  3622. "scope_type": "substance",
  3623. "value": "游戏画面表现",
  3624. "candidate": "游戏画面表现",
  3625. "link": "新建",
  3626. "score": 0.6719,
  3627. "top": [
  3628. {
  3629. "name": "画面",
  3630. "score": 0.6719,
  3631. "path": "/表象/视觉/画面"
  3632. },
  3633. {
  3634. "name": "光影效果",
  3635. "score": 0.5459,
  3636. "path": "/表象/视觉/画面/光影/光影效果"
  3637. },
  3638. {
  3639. "name": "场景形象",
  3640. "score": 0.5322,
  3641. "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
  3642. }
  3643. ]
  3644. },
  3645. {
  3646. "scope_type": "form",
  3647. "value": "2D降级设计",
  3648. "candidate": "2D降级设计",
  3649. "link": "新建",
  3650. "score": 0.4915,
  3651. "top": [
  3652. {
  3653. "name": "版面设计",
  3654. "score": 0.4915,
  3655. "path": "/呈现/视觉/视觉制作/构图编排/版面设计"
  3656. },
  3657. {
  3658. "name": "三维建模合成",
  3659. "score": 0.49,
  3660. "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成"
  3661. },
  3662. {
  3663. "name": "视觉制作",
  3664. "score": 0.4818,
  3665. "path": "/呈现/视觉/视觉制作"
  3666. }
  3667. ]
  3668. },
  3669. {
  3670. "scope_type": "effect",
  3671. "value": "降低视觉门槛",
  3672. "candidate": "降低视觉门槛",
  3673. "link": "新建",
  3674. "score": 0.597,
  3675. "top": [
  3676. {
  3677. "name": "视觉开篇",
  3678. "score": 0.597,
  3679. "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇"
  3680. },
  3681. {
  3682. "name": "视觉对比",
  3683. "score": 0.5657,
  3684. "path": "/表达/信息传达/传达深度/补充细化/视觉对比"
  3685. },
  3686. {
  3687. "name": "视角呈现",
  3688. "score": 0.5561,
  3689. "path": "/表达/信息传达/传达手法/视角呈现"
  3690. }
  3691. ]
  3692. }
  3693. ]
  3694. },
  3695. {
  3696. "id": "s3",
  3697. "intent": "加快游戏节奏",
  3698. "directive": "通过限制回合数来压缩单局时长。例:『控制在 20 回合内』。",
  3699. "output": "高频反馈的游戏节奏",
  3700. "出处": [
  3701. "图11"
  3702. ],
  3703. "创作阶段": "打磨",
  3704. "动作": "节奏压缩",
  3705. "作用域": [
  3706. {
  3707. "scope_type": "substance",
  3708. "value": "游戏单局时长",
  3709. "candidate": "游戏单局时长",
  3710. "link": "新建",
  3711. "score": 0.6479,
  3712. "top": [
  3713. {
  3714. "name": "具体时长",
  3715. "score": 0.6479,
  3716. "path": "/表象/视觉/时间/时段/时间跨度/具体时长"
  3717. },
  3718. {
  3719. "name": "赛事竞技",
  3720. "score": 0.5406,
  3721. "path": "/表象/视觉/行为/日常活动/组织活动/赛事竞技"
  3722. },
  3723. {
  3724. "name": "战局结果",
  3725. "score": 0.534,
  3726. "path": "/理念/知识/政治/军事安全/军事行动/战局结果"
  3727. }
  3728. ]
  3729. },
  3730. {
  3731. "scope_type": "form",
  3732. "value": "回合数限制",
  3733. "candidate": "回合数限制",
  3734. "link": "新建",
  3735. "score": 0.501,
  3736. "top": [
  3737. {
  3738. "name": "节奏控制",
  3739. "score": 0.501,
  3740. "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/节奏控制"
  3741. },
  3742. {
  3743. "name": "威慑压制",
  3744. "score": 0.491,
  3745. "path": "/架构/修辞/语调风格/强硬对抗/威慑压制"
  3746. },
  3747. {
  3748. "name": "系统攻略",
  3749. "score": 0.4905,
  3750. "path": "/架构/策略/互动方式/实用指引/系统攻略"
  3751. }
  3752. ]
  3753. },
  3754. {
  3755. "scope_type": "effect",
  3756. "value": "增强反馈频率",
  3757. "candidate": "增强反馈频率",
  3758. "link": "新建",
  3759. "score": 0.6108,
  3760. "top": [
  3761. {
  3762. "name": "情感强化",
  3763. "score": 0.6108,
  3764. "path": "/表达/信息传达/传达手法/强调突出/情感强化"
  3765. },
  3766. {
  3767. "name": "推进节奏",
  3768. "score": 0.5322,
  3769. "path": "/结构/叙事推进/推进节奏"
  3770. },
  3771. {
  3772. "name": "闭环收束",
  3773. "score": 0.5095,
  3774. "path": "/结构/叙事推进/收束归纳/闭环收束"
  3775. }
  3776. ]
  3777. }
  3778. ]
  3779. }
  3780. ],
  3781. "dropped": [
  3782. "大规模测试逻辑 — 属于业务发行策略,非内容创作方法论"
  3783. ]
  3784. },
  3785. {
  3786. "id": "k2",
  3787. "type": "what",
  3788. "role": "组件",
  3789. "parent": {
  3790. "how_id": "k1",
  3791. "step": 1
  3792. },
  3793. "title": "Voodoo 内容创作核心公式",
  3794. "业务阶段": [
  3795. "灵感",
  3796. "选题"
  3797. ],
  3798. "界定": "一种通过现实包装重度玩法的内容吸量模型",
  3799. "构成": [
  3800. {
  3801. "要素": "现实题材",
  3802. "说明": "寻找能产生共鸣的生活场景(如沙滩、公交换乘)作为背景吸量"
  3803. },
  3804. {
  3805. "要素": "物理效果",
  3806. "说明": "引入重力、碰撞、传送带等真实物理表现创造爽感与变量"
  3807. }
  3808. ],
  3809. "作用域": [
  3810. {
  3811. "scope_type": "substance",
  3812. "value": "Voodoo内容模型",
  3813. "candidate": "Voodoo内容模型",
  3814. "link": "新建",
  3815. "score": 0.5253,
  3816. "top": [
  3817. {
  3818. "name": "概念范畴",
  3819. "score": 0.5253,
  3820. "path": "/理念/知识/思想/概念范畴"
  3821. },
  3822. {
  3823. "name": "概念构想",
  3824. "score": 0.5047,
  3825. "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想"
  3826. },
  3827. {
  3828. "name": "商业模式",
  3829. "score": 0.5035,
  3830. "path": "/理念/知识/商业/运营策略/商业模式"
  3831. }
  3832. ]
  3833. },
  3834. {
  3835. "scope_type": "form",
  3836. "value": "现实题材包装",
  3837. "candidate": "现实题材包装",
  3838. "link": "新建",
  3839. "score": 0.575,
  3840. "top": [
  3841. {
  3842. "name": "写实纪实",
  3843. "score": 0.575,
  3844. "path": "/呈现/视觉/视觉风格/视觉艺术风格/纪实风格/写实纪实"
  3845. },
  3846. {
  3847. "name": "伪纪实",
  3848. "score": 0.5586,
  3849. "path": "/架构/叙事/叙事体裁/纪实记录/伪纪实"
  3850. },
  3851. {
  3852. "name": "叙事化处理",
  3853. "score": 0.5573,
  3854. "path": "/架构/叙事/叙事技法/基础技法/叙事化处理"
  3855. }
  3856. ]
  3857. },
  3858. {
  3859. "scope_type": "feeling",
  3860. "value": "真实物理爽感",
  3861. "candidate": "真实物理爽感",
  3862. "link": "新建",
  3863. "score": 0.5286,
  3864. "top": [
  3865. {
  3866. "name": "反差冲击",
  3867. "score": 0.5286,
  3868. "path": "/认知/惊奇/反差冲击"
  3869. },
  3870. {
  3871. "name": "解气痛快",
  3872. "score": 0.5088,
  3873. "path": "/情感/共情/解气痛快"
  3874. },
  3875. {
  3876. "name": "同感",
  3877. "score": 0.4931,
  3878. "path": "/情感/同感"
  3879. }
  3880. ]
  3881. },
  3882. {
  3883. "scope_type": "intent",
  3884. "value": "内容吸量",
  3885. "candidate": "内容吸量",
  3886. "link": "新建",
  3887. "score": 0.5174,
  3888. "top": [
  3889. {
  3890. "name": "引流",
  3891. "score": 0.5174,
  3892. "path": "/行为引导/传播/引流"
  3893. },
  3894. {
  3895. "name": "裂变",
  3896. "score": 0.5095,
  3897. "path": "/行为引导/裂变"
  3898. },
  3899. {
  3900. "name": "商业推广",
  3901. "score": 0.505,
  3902. "path": "/行为引导/商业推广"
  3903. }
  3904. ]
  3905. }
  3906. ]
  3907. },
  3908. {
  3909. "id": "k3",
  3910. "type": "why",
  3911. "role": "组件",
  3912. "parent": {
  3913. "how_id": "k1",
  3914. "step": 1
  3915. },
  3916. "title": "现实场景与物理效果的联动逻辑",
  3917. "业务阶段": [
  3918. "灵感"
  3919. ],
  3920. "主张": "现实场景必须与核心物理机制有机结合才能产生独特爽感",
  3921. "依据": "现实场景能降低抽象玩法的认知门槛,并使真实的物理效果更易被玩家认可",
  3922. "对创作的影响": "在选择场景时,优先考虑能自然承载物理机制(如重力、分离)的场景,而非生硬套用",
  3923. "作用域": [
  3924. {
  3925. "scope_type": "substance",
  3926. "value": "物理机制与场景联动",
  3927. "candidate": "物理机制与场景联动",
  3928. "link": "新建",
  3929. "score": 0.6501,
  3930. "top": [
  3931. {
  3932. "name": "场景感悟",
  3933. "score": 0.6501,
  3934. "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
  3935. },
  3936. {
  3937. "name": "场景氛围",
  3938. "score": 0.6212,
  3939. "path": "/表象/视觉/画面/后期/情绪意境/场景氛围"
  3940. },
  3941. {
  3942. "name": "场景形象",
  3943. "score": 0.6193,
  3944. "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
  3945. }
  3946. ]
  3947. },
  3948. {
  3949. "scope_type": "effect",
  3950. "value": "降低认知门槛",
  3951. "candidate": "降低认知门槛",
  3952. "link": "新建",
  3953. "score": 0.504,
  3954. "top": [
  3955. {
  3956. "name": "传播转化",
  3957. "score": 0.504,
  3958. "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化"
  3959. },
  3960. {
  3961. "name": "界定范畴",
  3962. "score": 0.5013,
  3963. "path": "/表达/论证说理/提炼升华/定义定性/界定范畴"
  3964. },
  3965. {
  3966. "name": "场景引入",
  3967. "score": 0.4909,
  3968. "path": "/结构/叙事推进/开篇引入/策略引入/场景引入"
  3969. }
  3970. ]
  3971. },
  3972. {
  3973. "scope_type": "feeling",
  3974. "value": "独特爽感",
  3975. "candidate": "独特爽感",
  3976. "link": "新建",
  3977. "score": 0.519,
  3978. "top": [
  3979. {
  3980. "name": "视觉美感",
  3981. "score": 0.519,
  3982. "path": "/情感/美感/视觉美感"
  3983. },
  3984. {
  3985. "name": "反差冲击",
  3986. "score": 0.5123,
  3987. "path": "/认知/惊奇/反差冲击"
  3988. },
  3989. {
  3990. "name": "解气痛快",
  3991. "score": 0.5079,
  3992. "path": "/情感/共情/解气痛快"
  3993. }
  3994. ]
  3995. }
  3996. ]
  3997. }
  3998. ]
  3999. }
  4000. ]
  4001. }