{ "count": 7, "posts": [ { "post_id": "699308fa0000000016009697", "source_id": "xhs_699308fa0000000016009697", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" ] }, "knowledges": [ { "id": "k1", "type": "why", "role": "主", "parent": null, "title": "爆款选题的羞耻感逻辑", "业务阶段": [ "选题" ], "主张": "真正能爆的选题往往会让创作者感到“羞耻”或“犹豫”。", "依据": "羞耻感本质上是触碰了被社交礼仪包裹的、真实但平时不敢公开表达的痛点。纯干货只有信息密度,而具有“冒犯感”的内容能撕裂大众普遍认同但无感的“正确共识”,从而产生情绪触发。创作者的安全感等于观众的无感。", "对创作的影响": "选题审核应从单纯的“大脑审核(是否正确)”转向“情绪审核(是否有羞耻/犹豫感)”。放弃追求绝对正确和安全,通过制造认知风险换取流量和转发。", "作用域": [ { "scope_type": "substance", "value": "爆款选题", "candidate": "爆款选题", "link": "新建", "score": 0.587, "top": [ { "name": "标题", "score": 0.587, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "痛点问题", "score": 0.5764, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "评选榜单", "score": 0.5291, "path": "/理念/事件/商业事件/评选榜单" } ] }, { "scope_type": "feeling", "value": "羞耻感", "candidate": "羞耻感", "link": "新建", "score": 0.6265, "top": [ { "name": "情感", "score": 0.6265, "path": "/情感" }, { "name": "美感", "score": 0.6128, "path": "/情感/美感" }, { "name": "共情", "score": 0.5857, "path": "/情感/共情" } ] }, { "scope_type": "effect", "value": "产生情绪触发", "candidate": "产生情绪触发", "link": "新建", "score": 0.5955, "top": [ { "name": "情感共鸣", "score": 0.5955, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "情感表达", "score": 0.5684, "path": "/表达/情感表达" }, { "name": "情感动员", "score": 0.5463, "path": "/表达/互动引导/情感连接/情感动员" } ] }, { "scope_type": "intent", "value": "流量和转发", "candidate": "流量和转发", "link": "新建", "score": 0.7331, "top": [ { "name": "转发", "score": 0.7331, "path": "/行为引导/传播/转发" }, { "name": "信息扩散", "score": 0.5279, "path": "/信息传递/信息扩散" }, { "name": "引流", "score": 0.5169, "path": "/行为引导/传播/引流" } ] } ] }, { "id": "k2", "type": "how", "role": "主", "parent": null, "title": "寻找爆款选题裂缝法", "purpose": "通过撕开领域内“正确共识”的裂缝,找到能引发情绪共鸣的爆款选题。", "业务阶段": [ "选题" ], "steps": [ { "id": "s1", "intent": "定位赛道正确共识(圣经句)", "directive": "列出本赛道内人人都点头、看似绝对正确的道理。例:『内容为王』、『坚持产生价值』。", "output": "共识清单", "出处": [ "图10" ], "创作阶段": "定向", "动作": "列举法", "作用域": [ { "scope_type": "substance", "value": "赛道共识", "candidate": "赛道共识", "link": "新建", "score": 0.5873, "top": [ { "name": "通用共识符号", "score": 0.5873, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "赛事竞技", "score": 0.5436, "path": "/表象/视觉/行为/日常活动/组织活动/赛事竞技" }, { "name": "认知思辨", "score": 0.5396, "path": "/理念/知识/思想/概念范畴/认知思辨" } ] }, { "scope_type": "form", "value": "共识清单", "candidate": "共识清单", "link": "新建", "score": 0.6941, "top": [ { "name": "共识论证", "score": 0.6941, "path": "/架构/逻辑/信息编排逻辑/归纳论证/共识论证" }, { "name": "条目列举", "score": 0.5896, "path": "/架构/逻辑/信息编排逻辑/条目列举" }, { "name": "排名榜单", "score": 0.5702, "path": "/架构/逻辑/信息编排逻辑/条目列举/排名榜单" } ] } ] }, { "id": "s2", "intent": "挖掘共识失灵场景", "directive": "针对上述共识提问:在什么具体情况下,严格按这句话做反而由于各种现实阻碍而适得其反?例:『询问内容为王在什么平台环境下会失灵』。", "output": "逻辑矛盾点", "出处": [ "图10" ], "创作阶段": "构思", "动作": "反向提问", "作用域": [ { "scope_type": "substance", "value": "共识失灵场景", "candidate": "共识失灵场景", "link": "新建", "score": 0.5869, "top": [ { "name": "使用场景", "score": 0.5869, "path": "/理念/知识/商业/产品服务/使用场景" }, { "name": "通用共识符号", "score": 0.5851, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "场景感悟", "score": 0.5571, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" } ] }, { "scope_type": "effect", "value": "挖掘逻辑矛盾", "candidate": "挖掘逻辑矛盾", "link": "新建", "score": 0.6654, "top": [ { "name": "矛盾冲突", "score": 0.6654, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "逻辑推演", "score": 0.6573, "path": "/表达/论证说理/证据支撑/逻辑推演" }, { "name": "逻辑自洽", "score": 0.6302, "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽" } ] } ] }, { "id": "s3", "intent": "监测竞品评论区痛点", "directive": "翻阅竞品爆款视频,搜寻带有“但是”关键词的评论。例:『道理我都懂,但是……』。这些通常是观众已验证且未被满足的真实痛点。", "output": "真实用户痛点", "出处": [ "图11" ], "创作阶段": "构思", "动作": "评论区挖掘", "作用域": [ { "scope_type": "substance", "value": "真实用户痛点", "candidate": "真实用户痛点", "link": "新建", "score": 0.7607, "top": [ { "name": "痛点问题", "score": 0.7607, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "使用场景", "score": 0.5766, "path": "/理念/知识/商业/产品服务/使用场景" }, { "name": "消费体验", "score": 0.5696, "path": "/理念/观念/个人观念/人生感悟/内心感受/消费体验" } ] }, { "scope_type": "form", "value": "评论区调研", "candidate": "评论区调研", "link": "新建", "score": 0.5826, "top": [ { "name": "讽刺评论", "score": 0.5826, "path": "/架构/修辞/语调风格/讽刺犀利/讽刺手法/讽刺评论" }, { "name": "数据实证", "score": 0.5388, "path": "/架构/逻辑/信息编排逻辑/归纳论证/数据实证" }, { "name": "受众互动", "score": 0.53, "path": "/架构/策略/互动方式/受众互动" } ] } ] }, { "id": "s4", "intent": "选题情绪自检", "directive": "感受选题写出后是否有“在装”或“太直白”的羞耻感,若感到犹豫或压力,则是踩到大众神经的爆款信号。", "output": "确认选题", "出处": [ "图3", "图4" ], "创作阶段": "打磨", "动作": "情绪审核", "作用域": [ { "scope_type": "feeling", "value": "犹豫感", "candidate": "犹豫感", "link": "新建", "score": 0.5939, "top": [ { "name": "美感", "score": 0.5939, "path": "/情感/美感" }, { "name": "悬念期待", "score": 0.578, "path": "/认知/好奇/悬念期待" }, { "name": "同感", "score": 0.5615, "path": "/情感/同感" } ] }, { "scope_type": "effect", "value": "选题情绪自检", "candidate": "选题情绪自检", "link": "新建", "score": 0.5196, "top": [ { "name": "情感收束", "score": 0.5196, "path": "/结构/叙事推进/收束归纳/情感收束" }, { "name": "情感铺垫", 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"认知思辨", "score": 0.7253, "path": "/理念/知识/思想/概念范畴/认知思辨" } ] }, { "scope_type": "form", "value": "撕裂方向", "candidate": "撕裂方向", "link": "新建", "score": 0.4919, "top": [ { "name": "定向指令", "score": 0.4919, "path": "/架构/策略/互动方式/受众互动/指令引导/定向指令" }, { "name": "定向传播", "score": 0.4918, "path": "/架构/策略/互动方式/受众互动/社交扩散/定向传播" }, { "name": "定向反差", "score": 0.4836, "path": "/架构/创意/对比反差/反差错位/定向反差" } ] }, { "scope_type": "effect", "value": "戳穿圣经句", "candidate": "戳穿圣经句", "link": "新建", "score": 0.4755, "top": [ { "name": "否定批驳", "score": 0.4755, "path": "/表达/论证说理/分析论证/论证评判/否定驳论/否定批驳" }, { "name": "否定驳论", "score": 0.4526, "path": "/表达/论证说理/分析论证/论证评判/否定驳论" }, { "name": "引用援引", "score": 0.4518, "path": "/表达/论证说理/证据支撑/引用援引" } ] } ] } ] }, { "post_id": "698481e1000000000a02a7c1", "source_id": "xhs_698481e1000000000a02a7c1", "title": "7种编剧常用的叙事结构,写剧不用愁!", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" ] }, "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "7种编剧常用叙事结构选型表", "业务阶段": [ "脚本" ], "界定": "根据叙事逻辑、时间线和故事线数量划分的七种经典戏剧结构,用于决定故事的整体呈现框架。", "构成": [ { "要素": "三幕式结构", "说明": "最基础线性叙事,分为开端(背景/冲突触发)、发展(冲突升级/人物成长)、高潮结局(矛盾解决)。" }, { "要素": "英雄之旅结构", "说明": "核心为平凡人的蜕变,包含启程(离开舒适区)、考验(挑战与成长)、归来(战胜危机获收获)。" }, { "要素": "非线性结构", "说明": "打破时间逻辑,利用闪回、插叙、多视角等制造悬念,适合悬疑犯罪类。" }, { "要素": "环形结构", "说明": "首尾呼应形成闭环或设定无限循环,增加宿命感,适合科幻悬疑。" }, { "要素": "多线叙事结构", "说明": "多条独立线索并行并在节点交汇,提升剧情密度,适合群像戏或喜剧。" }, { "要素": "嵌套式结构", "说明": "戏中戏或梦中梦等套层结构,内层故事推动或呼应外层,探讨虚实交织。" }, { "要素": "反结构", "说明": "抛弃传统框架与核心冲突,采用碎片化拼贴,注重氛围营造与情绪表达。" } ], "作用域": [ { "scope_type": "substance", "value": "叙事逻辑", "candidate": "叙事逻辑", "link": "新建", "score": 0.7479, "top": [ { "name": "历史叙事", "score": 0.7479, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "逻辑原理", "score": 0.6901, "path": "/理念/知识/思想/逻辑原理" }, { "name": "因果推理", "score": 0.6519, "path": "/理念/知识/思想/逻辑原理/因果推理" } ] }, { "scope_type": "form", "value": "戏剧结构", "candidate": "戏剧结构", "link": "新建", "score": 0.7496, "top": [ { "name": "戏剧张力", "score": 0.7496, "path": "/架构/叙事/叙事技法/戏剧张力" }, { "name": "对话结构", "score": 0.7107, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "版面结构", "score": 0.659, "path": "/呈现/视觉/视觉制作/构图编排/版面设计/版面结构" } ] }, { "scope_type": "effect", "value": "制造悬念", "candidate": "制造悬念", "link": "新建", "score": 0.8689, "top": [ { "name": "悬念设置", "score": 0.8689, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "情感铺垫", "score": 0.6002, "path": "/结构/叙事推进/铺垫准备/情感铺垫" }, { "name": "氛围营造", "score": 0.5799, "path": "/表达/氛围营造" } ] }, { "scope_type": "feeling", "value": "宿命感", "candidate": "宿命感", "link": "新建", "score": 0.5701, "top": [ { "name": "美感", "score": 0.5701, "path": "/情感/美感" }, { "name": "情感", "score": 0.5654, "path": "/情感" }, { "name": "共情", "score": 0.5476, "path": "/情感/共情" } ] } ] }, { "id": "k2", "type": "how", "role": "主", "parent": null, "title": "三幕式结构标准工序", "purpose": "通过三阶段线性逻辑完成一个完整的商业叙事闭环", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "intent": "交代背景并建立冲突起点", "directive": "完成第一幕(开端):交代故事背景、人设,并设置触发性冲突。", "output": "故事开局", "出处": [ "卡片1" ], "创作阶段": "结构", "动作": "背景铺垫与冲突触发", "作用域": [ { "scope_type": "substance", "value": "故事背景", "candidate": "故事背景", "link": "新建", "score": 0.6449, "top": [ { "name": "人物故事", "score": 0.6449, "path": "/理念/事件/社会事件/人物故事" }, { "name": "神话传说", "score": 0.5851, "path": "/理念/知识/历史/历史文化/传统文化/神话传说" }, { "name": "民间传说", "score": 0.5825, "path": "/理念/知识/文化/民间传说" } ] }, { "scope_type": "effect", "value": "建立冲突", "candidate": "建立冲突", "link": "新建", "score": 0.6942, "top": [ { "name": "矛盾冲突", "score": 0.6942, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "确立基点", "score": 0.513, "path": "/结构/叙事推进/开篇引入/直述开篇/确立基点" }, { "name": "设定铺垫", "score": 0.5098, "path": "/结构/叙事推进/铺垫准备/设定铺垫" } ] } ] }, { "id": "s2", "intent": "升级冲突并驱动人物成长", "directive": "进入第二幕(发展):设定多重阻碍使冲突持续升级,主角在解决受挫中获得人物弧光成长。", "output": "故事中段(对抗过程)", "出处": [ "卡片1" ], "创作阶段": "结构", "动作": "冲突递进与人物弧光", "作用域": [ { "scope_type": "substance", "value": "人物弧光", "candidate": "人物弧光", "link": "新建", "score": 0.657, "top": [ { "name": "人物故事", "score": 0.657, "path": "/理念/事件/社会事件/人物故事" }, { "name": "人物", "score": 0.6476, "path": "/表象/视觉/实体/人物" }, { "name": "人物形象", "score": 0.6427, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" } ] }, { "scope_type": "effect", "value": "冲突升级", "candidate": "冲突升级", "link": "新建", "score": 0.7224, "top": [ { "name": "矛盾冲突", "score": 0.7224, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "层次跃升", "score": 0.5657, "path": "/表达/论证说理/提炼升华/升华深化/层次跃升" }, { "name": "情感张力", "score": 0.5527, "path": "/表达/论证说理/分析论证/对比反差/情感张力" } ] } ] }, { "id": "s3", "intent": "解决核心矛盾并收尾", "directive": "完成第三幕(高潮与结局):让矛盾彻底爆发并得到最终解决,完成故事收尾。", "output": "故事结局", "出处": [ "卡片1" ], "创作阶段": "结构", "动作": "爆发与解决", "作用域": [ { "scope_type": "effect", "value": "解决矛盾", "candidate": "解决矛盾", "link": "新建", "score": 0.7636, "top": [ { "name": "矛盾冲突", "score": 0.7636, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "解决方案", "score": 0.5658, "path": "/表达/论证说理/解决方案" }, { "name": "解释阐述", "score": 0.4932, "path": "/表达/信息传达/传达深度/详细说明/解释阐述" } ] }, { "scope_type": "form", "value": "故事收尾", "candidate": "故事收尾", "link": "新建", "score": 0.6178, "top": [ { "name": "叙事讲述", "score": 0.6178, "path": "/呈现/听觉/语音/表达形式/情感化配音/叙事讲述" }, { "name": "叙事切入", "score": 0.591, "path": "/架构/叙事/叙事技法/基础技法/叙事切入" }, { "name": "情感叙事", "score": 0.591, "path": "/架构/叙事/叙事技法/情感叙事" } ] } ] } ] }, { "id": "k3", "type": "how", "role": "主", "parent": null, "title": "英雄之旅叙事路径", "purpose": "描绘平凡人逆袭并完成自我蜕变的成长史", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "intent": "打破现有平衡", "directive": "执行“启程”环节:让主角离开舒适区,接受外部世界的征召。", "output": "出发动机", "出处": [ "卡片2" ], "创作阶段": "结构", "动作": "离开舒适区", "作用域": [ { "scope_type": "substance", "value": "舒适区", "candidate": "舒适区", "link": "新建", "score": 0.6081, "top": [ { "name": "空间区域", "score": 0.6081, "path": "/表象/视觉/空间/空间区域" }, { "name": "空间", "score": 0.5832, "path": "/表象/视觉/空间" }, { "name": "城市空间", "score": 0.5744, "path": "/表象/视觉/空间/空间场所/城乡空间/城市空间" } ] }, { "scope_type": "effect", "value": "打破平衡", "candidate": "打破平衡", "link": "新建", "score": 0.5301, "top": [ { "name": "推进节奏", "score": 0.5301, "path": "/结构/叙事推进/推进节奏" }, { "name": "矛盾冲突", "score": 0.5212, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "层次跃升", "score": 0.5126, "path": "/表达/论证说理/提炼升华/升华深化/层次跃升" } ] } ] }, { "id": "s2", "intent": "通过挑战重塑自我", "directive": "执行“考验”环节:设置具体挑战、引入盟友与反派,让主角在认知世界的过程中成长。", "output": "成长轨迹", "出处": [ "卡片2" ], "创作阶段": "结构", "动作": "通过考验", "作用域": [ { "scope_type": "substance", "value": "人物成长", "candidate": "人物成长", "link": "新建", "score": 0.7042, "top": [ { "name": "人物", "score": 0.7042, "path": "/表象/视觉/实体/人物" }, { "name": "人物故事", "score": 0.6993, "path": "/理念/事件/社会事件/人物故事" }, { "name": "人物形象", "score": 0.6953, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" } ] }, { "scope_type": "effect", "value": "认知重塑", "candidate": "认知重塑", "link": "新建", "score": 0.608, "top": [ { "name": "形象塑造", "score": 0.608, "path": "/表达/形象塑造" }, { "name": "情感共鸣", "score": 0.5659, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "情感强化", "score": 0.5628, "path": "/表达/信息传达/传达手法/强调突出/情感强化" } ] } ] }, { "id": "s3", "intent": "回归并完成蜕变", "directive": "执行“归来”环节:决战危机,带着最终的成长收获返回或进入新阶段。", "output": "英雄落幕", "出处": [ "卡片2" ], "创作阶段": "结构", "动作": "战胜危机", "作用域": [ { "scope_type": "substance", "value": "英雄蜕变", "candidate": "英雄蜕变", "link": "新建", "score": 0.602, "top": [ { "name": "演变", "score": 0.602, "path": "/理念/知识/思想/概念范畴/时间过程/演变" }, { "name": "英勇战功", "score": 0.5813, "path": "/理念/事件/军事事件/军人事迹/英勇战功" }, { "name": "历史转折", "score": 0.5762, "path": "/理念/知识/历史/历史议题/历史转折" } ] }, { "scope_type": "intent", "value": "完成闭环", "candidate": "完成闭环", "link": "新建", "score": 0.4476, "top": [ { "name": "裂变", "score": 0.4476, "path": "/行为引导/裂变" }, { "name": "行为引导", "score": 0.4337, "path": "/行为引导" }, { "name": "引流", "score": 0.431, "path": "/行为引导/传播/引流" } ] } ] } ] } ] }, { "post_id": "67e2e39b0000000003028ff0", "source_id": "xhs_67e2e39b0000000003028ff0", "title": "剧本创作:理解前提、人物、冲突", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" ] }, "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "剧本故事构建全流程", "purpose": "将灵感通过前提、人物、冲突的逻辑转化为完整的剧本结构", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "intent": "确定剧本前提", "directive": "根据作者立场和基本情感(欲望、恐惧等)拟定前提。需包含作者立场、人物、冲突、结论四个要素。例:『贪婪导致自取灭亡』。", "output": "剧本前提(目标概括)", "出处": [ "卡片1" ], "创作阶段": "定向", "动作": "提炼前提", "作用域": [ { "scope_type": "substance", "value": "剧本前提", "candidate": "剧本前提", "link": "新建", "score": 0.5607, "top": [ { "name": "概念构想", "score": 0.5607, "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想" }, { "name": "标题", "score": 0.549, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "场景感悟", "score": 0.5449, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" } ] }, { "scope_type": "effect", "value": "界定冲突方向", "candidate": "界定冲突方向", "link": "新建", "score": 0.6503, "top": [ { "name": "界定范畴", "score": 0.6503, "path": "/表达/论证说理/提炼升华/定义定性/界定范畴" }, { "name": "矛盾冲突", "score": 0.6288, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "困境状态", "score": 0.4997, "path": "/表达/论证说理/分析论证/揭示溯因/困境状态" } ] }, { "scope_type": "intent", "value": "确立故事核心", "candidate": "确立故事核心", "link": "新建", "score": 0.479, "top": [ { "name": "事实呈现", "score": 0.479, "path": "/信息传递/事实呈现" }, { "name": "情感联结", "score": 0.4333, "path": "/情感联结" }, { "name": "揭露", "score": 0.4139, "path": "/信息传递/事实呈现/揭露" } ] } ] }, { "id": "s2", "intent": "构建三维度人物", "directive": "从生理(外表/年龄)、社会(阶层/背景)、心理(性格/志向)三个维度细分特征。确保人物特征由前提赋予,且人物是生理特征与环境影响的总和。", "output": "三维度人物小传", "出处": [ "卡片1", "卡片2" ], "创作阶段": "构思", "动作": "人物建模", "作用域": [ { "scope_type": "substance", "value": "角色维度", "candidate": "角色维度", "link": "新建", "score": 0.6189, "top": [ { "name": "人物形象", "score": 0.6189, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物特征", "score": 0.6187, "path": "/表象/视觉/实体/人物/人物特征" }, { "name": "场景形象", "score": 0.6077, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" } ] }, { "scope_type": "form", "value": "要素拆解", "candidate": "要素拆解", "link": "新建", "score": 0.7184, "top": [ { "name": "拆解剖析", "score": 0.7184, "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/拆解剖析" }, { "name": "元素编排", "score": 0.601, "path": "/呈现/视觉/视觉制作/构图编排/空间布局/元素编排" }, { "name": "分析解读", "score": 0.5968, "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读" } ] } ] }, { "id": "s3", "intent": "匹配对立关系", "directive": "设定由内在/外在需求驱动的主角,并匹配一个实力相当、绝不妥协的对手,赋予双方足够的意志力将斗争进行到底。", "output": "人物关系阵营", "出处": [ "卡片3" ], "创作阶段": "构思", "动作": "关系匹配", "作用域": [ { "scope_type": "substance", "value": "敌对关系", "candidate": "敌对关系", "link": "新建", "score": 0.7762, "top": [ { "name": "对立关系", "score": 0.7762, "path": "/理念/知识/思想/概念范畴/关系结构/对立关系" }, { "name": "利益关系", "score": 0.6655, "path": "/理念/知识/政治/国际政治/国际博弈/利益关系" }, { "name": "冲突对抗", "score": 0.6572, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" } ] }, { "scope_type": "effect", "value": "强化意志对抗", "candidate": "强化意志对抗", "link": "新建", "score": 0.7113, "top": [ { "name": "意志坚韧", "score": 0.7113, "path": "/表达/形象塑造/品质体现/意志坚韧" }, { "name": "强化收束", "score": 0.6407, "path": "/结构/叙事推进/收束归纳/强化收束" }, { "name": "情感强化", "score": 0.634, "path": "/表达/信息传达/传达手法/强调突出/情感强化" } ] } ] }, { "id": "s4", "intent": "设计冲突升级与过渡", "directive": "从微小志向触发的“攻击-反击”开始,通过“过渡”(使人物精神状态改变的小冲突)让冲突缓慢升级。需注意避开静态和跳跃冲突,通过“预示”保持张力。", "output": "冲突发展脉络", "出处": [ "卡片4", "卡片5", "卡片6" ], "创作阶段": "结构", "动作": "冲突编排", "作用域": [ { "scope_type": "form", "value": "渐进式结构", "candidate": "渐进式结构", "link": "新建", "score": 0.7134, "top": [ { "name": "分段结构", "score": 0.7134, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "结构编排", "score": 0.6919, "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排" }, { "name": "结构编排", "score": 0.6919, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排" } ] }, { "scope_type": "effect", "value": "维持剧情张力", "candidate": "维持剧情张力", "link": "新建", "score": 0.6896, "top": [ { "name": "情感张力", "score": 0.6896, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "悬念设置", "score": 0.6284, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "叙事推进", "score": 0.6257, "path": "/结构/叙事推进" } ] }, { "scope_type": "feeling", "value": "紧迫感", "candidate": "紧迫感", "link": "新建", "score": 0.5801, "top": [ { "name": "美感", "score": 0.5801, "path": "/情感/美感" }, { "name": "情感", "score": 0.5601, "path": "/情感" }, { "name": "同感", "score": 0.5553, "path": "/情感/同感" } ] } ] }, { "id": "s5", "intent": "确定切入点并推向高潮", "directive": "在危机或准备做出决定的转折点切入。通过不断的决定推动情节,经历危机(确定性的改变)和高潮(痛苦的质变),最终达成结局。", "output": "剧本大纲/场景结构", "出处": [ "卡片6" ], "创作阶段": "结构", "动作": "节点设定", "作用域": [ { "scope_type": "form", "value": "转折点切入", "candidate": "转折点切入", "link": "新建", "score": 0.7147, "top": [ { "name": "叙事切入", "score": 0.7147, "path": "/架构/叙事/叙事技法/基础技法/叙事切入" }, { "name": "逻辑反转", "score": 0.5796, "path": "/架构/叙事/叙事技法/戏剧张力/反转/逻辑反转" }, { "name": "转场切换", "score": 0.5695, "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/转场切换" } ] }, { "scope_type": "effect", "value": "推动情节高潮", "candidate": "推动情节高潮", "link": "新建", "score": 0.6711, "top": [ { "name": "高潮构建", "score": 0.6711, "path": "/结构/叙事推进/叙事推进节点/高潮构建" }, { "name": "叙事推进", "score": 0.6646, "path": "/结构/叙事推进" }, { "name": "叙事推进节点", "score": 0.6424, "path": "/结构/叙事推进/叙事推进节点" } ] }, { "scope_type": "intent", "value": "逻辑闭环结局", "candidate": "逻辑闭环结局", "link": "新建", "score": 0.479, "top": [ { "name": "科普", "score": 0.479, "path": "/信息传递/知识传递/科普" }, { "name": "事实呈现", "score": 0.4764, "path": "/信息传递/事实呈现" }, { "name": "裂变", "score": 0.4412, "path": "/行为引导/裂变" } ] } ] } ], "dropped": [ "剧艺理论历史背景 - 属于理论溯源而非创作执行" ] }, { "id": "k2", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 2 }, "title": "人物三维度分析模型", "业务阶段": [ "脚本" ], "界定": "从生理、社会、心理三个层面确立人物真实感与行动动机的结构模型。", "构成": [ { "要素": "生理维度", "说明": "性别、年龄、外表、遗传、体质等基础属性。" }, { "要素": "社会维度", "说明": "阶层、职业、教育背景、家庭生活、政治/宗教信仰。" }, { "要素": "心理维度", "说明": "道德标准、性格特征、志向/挫折、性情及应对冲突的心理反应。" } ], "作用域": [ { "scope_type": "substance", "value": "人物塑造", "candidate": "人物塑造", "link": "新建", "score": 0.813, "top": [ { "name": "人物形象", "score": 0.813, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物", "score": 0.752, "path": "/表象/视觉/实体/人物" }, { "name": "人物特征", "score": 0.7485, "path": "/表象/视觉/实体/人物/人物特征" } ] }, { "scope_type": "form", "value": "结构化模型", "candidate": "结构化模型", "link": "新建", "score": 0.7081, "top": [ { "name": "结构化对比", "score": 0.7081, "path": "/架构/逻辑/信息编排逻辑/归纳论证/对比论证/结构化对比" }, { "name": "对话结构", "score": 0.6509, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "分段结构", "score": 0.6369, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" } ] }, { "scope_type": "effect", "value": "提升人物真实感", "candidate": "提升人物真实感", "link": "新建", "score": 0.5969, "top": [ { "name": "叙事增色", "score": 0.5969, "path": "/表达/信息传达/传达深度/补充细化/叙事增色" }, { "name": "形象刻画", "score": 0.5837, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画" }, { "name": "人物引入", "score": 0.5789, "path": "/表达/形象塑造/人物引入" } ] } ] }, { "id": "k3", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 4 }, "title": "剧作冲突的四种类型", "业务阶段": [ "脚本" ], "界定": "衡量剧本情节张力与逻辑合理性的四种冲突表现形式。", "构成": [ { "要素": "静态冲突", "说明": "冲突无实质发展,原地踏步。" }, { "要素": "跳跃冲突", "说明": "人物做出与其本性和维度不符的突兀行动。" }, { "要素": "缓慢升级冲突", "说明": "由前提和人物性格自然产生,程度随发展逐渐加强的理想冲突。" }, { "要素": "预示冲突", "说明": "对未来张力的允诺,通过对手的不妥协表现悬念。" } ], "作用域": [ { "scope_type": "substance", "value": "戏剧冲突", "candidate": "戏剧冲突", "link": "新建", "score": 0.7615, "top": [ { "name": "戏剧演出", "score": 0.7615, "path": "/表象/视觉/行为/表演行为/综艺表演/戏剧演出" }, { "name": "冲突对抗", "score": 0.7194, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6752, "path": "/理念/事件/政治事件/战争冲突" } ] }, { "scope_type": "form", "value": "分类判定模板", "candidate": "分类判定模板", "link": "新建", "score": 0.6444, "top": [ { "name": "模板映射", "score": 0.6444, "path": "/架构/逻辑/信息编排逻辑/条目列举/模板映射" }, { "name": "模板排比", "score": 0.5879, "path": "/架构/修辞/修辞意象/句式辞格/排比句式/模板排比" }, { "name": "评价判断", "score": 0.5415, "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/评价判断" } ] }, { "scope_type": "effect", "value": "规避逻辑断层", "candidate": "规避逻辑断层", "link": "新建", "score": 0.664, "top": [ { "name": "逻辑顺接", "score": 0.664, "path": "/结构/叙事推进/承接转换/逻辑顺接" }, { "name": "逻辑铺垫", "score": 0.645, "path": "/结构/叙事推进/铺垫准备/逻辑铺垫" }, { "name": "逻辑自洽", "score": 0.628, "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽" } ] } ] }, { "id": "k4", "type": "why", "role": "主", "parent": null, "title": "人物意志力与剧本完整性的逻辑", "业务阶段": [ "脚本" ], "主张": "剧作者必须赋予人物足以战斗到底的意志力。", "依据": "人物的发展是面对冲突的反应,只有当人物在多方决定的因果环扣中无法退缩时,才能最终走向并证明前提。", "对创作的影响": "若人物意志薄弱,冲突将提前瓦解,导致前提无法被严密证明,故事会中途崩塌或流于表面。", "作用域": [ { "scope_type": "substance", "value": "角色动机强度", "candidate": "角色动机强度", "link": "新建", "score": 0.5675, "top": [ { "name": "情绪情感", "score": 0.5675, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" }, { "name": "价值取向", "score": 0.5627, "path": "/理念/观念/个人观念/处世智慧/价值取向" }, { "name": "心理效应理论", "score": 0.5519, "path": "/理念/知识/身心科学/心理认知/心理效应理论" } ] }, { "scope_type": "effect", "value": "确保叙事连贯", "candidate": "确保叙事连贯", "link": "新建", "score": 0.667, "top": [ { "name": "叙事推进", "score": 0.667, "path": "/结构/叙事推进" }, { "name": "叙事增色", "score": 0.6549, "path": "/表达/信息传达/传达深度/补充细化/叙事增色" }, { "name": "叙事闭合", "score": 0.6376, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" } ] }, { "scope_type": "intent", "value": "严谨论证前提", "candidate": "严谨论证前提", "link": "新建", "score": 0.5099, "top": [ { "name": "事实呈现", "score": 0.5099, "path": "/信息传递/事实呈现" }, { "name": "批判", "score": 0.4803, "path": "/情感联结/情感抒发/批判" }, { "name": "科普", "score": 0.4623, "path": "/信息传递/知识传递/科普" } ] } ] } ] }, { "post_id": "680659e8000000001a007a11", "source_id": "xhs_680659e8000000001a007a11", "title": "故事设计原理拆解学习", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" ] }, "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "场景设计的五步程序", "purpose": "通过微观剖析确保一个场景具备转折点、冲突与价值变化", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "intent": "确定冲突", "directive": "分析并明确场景中的驱动力(人物欲望)与对抗力(内心、个人或外部层面)。", "output": "冲突关系模型", "出处": [ "卡片7", "卡片2" ], "创作阶段": "构思", "动作": "冲突分析", "作用域": [ { "scope_type": "substance", "value": "冲突分析", "candidate": "冲突分析", "link": "新建", "score": 0.7656, "top": [ { "name": "冲突对抗", "score": 0.7656, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.7157, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.6665, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "effect", "value": "明确对抗关系", "candidate": "明确对抗关系", "link": "新建", "score": 0.5555, "top": [ { "name": "矛盾冲突", "score": 0.5555, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "核心点明", "score": 0.5311, "path": "/表达/信息传达/传达手法/强调突出/核心点明" }, { "name": "界定范畴", "score": 0.5213, "path": "/表达/论证说理/提炼升华/定义定性/界定范畴" } ] } ] }, { "id": "s2", "intent": "标注开篇价值", "directive": "明确场景开始时,人物所处环境或心理的初始“生活价值”(如正向的正义、希望等)。", "output": "初始价值标签", "出处": [ "卡片7" ], "创作阶段": "定向", "动作": "价值定义", "作用域": [ { "scope_type": "substance", "value": "生活价值", "candidate": "生活价值", "link": "新建", "score": 0.7493, "top": [ { "name": "价值观念", "score": 0.7493, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" }, { "name": "生活品质", "score": 0.735, "path": "/理念/现象/生活状态/个人境遇/生活状态/生活品质" }, { "name": "健康价值", "score": 0.7298, "path": "/理念/观念/个人观念/人生感悟/人生态度/健康价值" } ] }, { "scope_type": "form", "value": "价值标注", "candidate": "价值标注", "link": "新建", "score": 0.7215, "top": [ { "name": "标注图示", "score": 0.7215, "path": "/呈现/视觉/视觉制作/构图编排/版面设计/标注图示" }, { "name": "价值塑造", "score": 0.6625, "path": "/架构/策略/认知引导/话语影响/立场引导/价值塑造" }, { "name": "价值冲突", "score": 0.6158, "path": "/架构/叙事/叙事技法/戏剧张力/冲突/价值冲突" } ] } ] }, { "id": "s3", "intent": "分解节拍", "directive": "将场景拆解为更小的动作/反应单元,观察其中的能量流动。", "output": "场景节拍表", "出处": [ "卡片7" ], "创作阶段": "结构", "动作": "节拍分解", "作用域": [ { "scope_type": "substance", "value": "场景节拍", "candidate": "场景节拍", "link": "新建", "score": 0.7525, "top": [ { "name": "场景原声", "score": 0.7525, "path": "/表象/声音/环境音/场景原声" }, { "name": "场景氛围", "score": 0.7376, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" }, { "name": "场景形象", "score": 0.6954, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" } ] }, { "scope_type": "form", "value": "节拍分解", "candidate": "节拍分解", "link": "新建", "score": 0.6618, "top": [ { "name": "节奏控制", "score": 0.6618, "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/节奏控制" }, { "name": "节奏韵律", "score": 0.6412, "path": "/架构/修辞/修辞意象/句式辞格/韵律句式/节奏韵律" }, { "name": "节奏特征", "score": 0.621, "path": "/呈现/听觉/配乐/节奏特征" } ] } ] }, { "id": "s4", "intent": "标注结尾价值并比较", "directive": "记录场景结束时的价值状态,对比开篇价值,确认是否发生了转变。场景动感取决于价值交替变更。", "output": "价值转变分析(+/-转换)", "出处": [ "卡片7", "卡片4" ], "创作阶段": "打磨", "动作": "动效评估", "作用域": [ { "scope_type": "substance", "value": "价值转换", "candidate": "价值转换", "link": "新建", "score": 0.7279, "top": [ { "name": "价值导向", "score": 0.7279, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值观念", "score": 0.7166, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" }, { "name": "价值思辨", "score": 0.7091, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨" } ] }, { "scope_type": "effect", "value": "产生动感", "candidate": "产生动感", "link": "新建", "score": 0.4857, "top": [ { "name": "动态历程", "score": 0.4857, "path": "/表达/信息传达/传达手法/信息呈现/动态历程" }, { "name": "情感共鸣", "score": 0.4784, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "动机激发", "score": 0.4687, "path": "/表达/信息传达/传达手法/强调突出/动机激发" } ] } ] }, { "id": "s5", "intent": "详述节拍并标注转折点", "directive": "完善每个节拍的具体表现,并精准找出引发“奇、好奇心增强、新方向”的转折瞬间。", "output": "完成版场景剧本草稿", "出处": [ "卡片7", "卡片4" ], "创作阶段": "成文", "动作": "转折点设计", "作用域": [ { "scope_type": "effect", "value": "激发好奇心", "candidate": "激发好奇心", "link": "新建", "score": 0.6922, "top": [ { "name": "动机激发", "score": 0.6922, "path": "/表达/信息传达/传达手法/强调突出/动机激发" }, { "name": "悬念设置", "score": 0.5586, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "吸引关注", "score": 0.5536, "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注" } ] }, { "scope_type": "substance", "value": "转折点", "candidate": "转折点", "link": "新建", "score": 0.7112, "top": [ { "name": "历史转折", "score": 0.7112, "path": "/理念/知识/历史/历史议题/历史转折" }, { "name": "战略转型", "score": 0.5871, "path": "/理念/知识/商业/运营策略/战略转型" }, { "name": "重大变局", "score": 0.5866, "path": "/理念/事件/政治事件/外交事件/重大变局" } ] } ] } ], "dropped": [ "具体案例缺乏 - 原帖仅列出方法论框架", "壮观场面展示 - 偏向后期执行工艺" ] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "故事的五部分构成模型", "业务阶段": [ "脚本" ], "界定": "构成一个完整叙事弧线的五个核心功能板块。", "构成": [ { "要素": "激励事件", "说明": "打破生活平衡的随机或有因事件,通常出现在前四分之一时段内。" }, { "要素": "进展纠葛", "说明": "在对抗力作用下,通过场景/序列/幕不断升级的冲突。" }, { "要素": "危机", "说明": "故事最紧张的点,人物必须在最大压力下做出终极决定。" }, { "要素": "高潮", "说明": "具有绝对、不可逆转的价值剧变节点。" }, { "要素": "结局", "说明": "处理未达高潮的次情节,展示高潮影响及意义。" } ], "作用域": [ { "scope_type": "substance", "value": "叙事弧线", "candidate": "叙事弧线", "link": "新建", "score": 0.7114, "top": [ { "name": "历史叙事", "score": 0.7114, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "人物故事", "score": 0.5711, "path": "/理念/事件/社会事件/人物故事" }, { "name": "构图", "score": 0.5632, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "form", "value": "五部分构成", "candidate": "五部分构成", "link": "新建", "score": 0.5203, "top": [ { "name": "分段结构", "score": 0.5203, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "结构编排", "score": 0.458, "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排" }, { "name": "结构编排", "score": 0.458, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排" } ] }, { "scope_type": "effect", "value": "冲突升级", "candidate": "冲突升级", "link": "新建", "score": 0.7209, "top": [ { "name": "矛盾冲突", "score": 0.7209, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "层次跃升", "score": 0.5661, "path": "/表达/论证说理/提炼升华/升华深化/层次跃升" }, { "name": "情感张力", "score": 0.5521, "path": "/表达/论证说理/分析论证/对比反差/情感张力" } ] } ] }, { "id": "k3", "type": "why", "role": "组件", "parent": { "how_id": "k1", "step": 1 }, "title": "抉择的本质原则", "业务阶段": [ "脚本" ], "主张": "真正的选择必须是“两难之境”,而非是非对错。", "依据": "真正的选择是不可调和的两善取其一,或两恶取其轻。这种极端压力下的选择是对人性的强有力表现。", "对创作的影响": "要求创作者避开廉价的道德判断,通过设计复杂对抗关系(如三角设计)来深化冲突。", "作用域": [ { "scope_type": "substance", "value": "两难选择", "candidate": "两难选择", "link": "新建", "score": 0.6241, "top": [ { "name": "苦难困境", "score": 0.6241, "path": "/理念/现象/生活状态/个人境遇/身心状态/苦难困境" }, { "name": "困境生存", "score": 0.5893, "path": "/理念/现象/生活状态/困境生存" }, { "name": "博弈策略", "score": 0.5612, "path": "/理念/知识/政治/国际政治/国际博弈/博弈策略" } ] }, { "scope_type": "effect", "value": "深化冲突", "candidate": "深化冲突", "link": "新建", "score": 0.7046, "top": [ { "name": "深化完善", "score": 0.7046, "path": "/表达/形象塑造/品质体现/形象整合/深化完善" }, { "name": "升华深化", "score": 0.6942, "path": "/表达/论证说理/提炼升华/升华深化" }, { "name": "矛盾冲突", "score": 0.6822, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" } ] }, { "scope_type": "feeling", "value": "人性张力", "candidate": "人性张力", "link": "新建", "score": 0.5708, "top": [ { "name": "悬念期待", "score": 0.5708, "path": "/认知/好奇/悬念期待" }, { "name": "认知颠覆", "score": 0.5531, "path": "/认知/惊奇/认知颠覆" }, { "name": "情感", "score": 0.5398, "path": "/情感" } ] } ] }, { "id": "k4", "type": "why", "role": "主", "parent": null, "title": "情感回报递减定理", "业务阶段": [ "脚本" ], "主张": "必须制造正负情感(快感与痛感)的动态交替。", "依据": "遵循心理学上的回报递减定理,单一情感的一致持续会导致观众感知疲劳。", "对创作的影响": "在剧本设计中必须通过价值转变触发观众情感的起伏,避免基调单一化。", "作用域": [ { "scope_type": "feeling", "value": "情感波动", "candidate": "情感波动", "link": "新建", "score": 0.7615, "top": [ { "name": "情感", "score": 0.7615, "path": "/情感" }, { "name": "情绪处境共鸣", "score": 0.5927, "path": "/情感/同感/情绪处境共鸣" }, { "name": "共情", "score": 0.5786, "path": "/情感/共情" } ] }, { "scope_type": "effect", "value": "防止感知疲劳", "candidate": "防止感知疲劳", "link": "新建", "score": 0.5266, "top": [ { "name": "视觉对比", "score": 0.5266, "path": "/表达/信息传达/传达深度/补充细化/视觉对比" }, { "name": "视角呈现", "score": 0.5095, "path": "/表达/信息传达/传达手法/视角呈现" }, { "name": "视角转换", "score": 0.5038, "path": "/结构/叙事推进/承接转换/视角转换" } ] }, { "scope_type": "intent", "value": "维持观众兴趣", "candidate": "维持观众兴趣", "link": "新建", "score": 0.5301, "top": [ { "name": "关系维护", "score": 0.5301, "path": "/情感联结/关系维护" }, { "name": "粉丝互动", "score": 0.5201, "path": "/情感联结/关系维护/粉丝互动" }, { "name": "事实呈现", "score": 0.4721, "path": "/信息传递/事实呈现" } ] } ] } ] }, { "post_id": "67e4bdf50000000006028a59", "source_id": "xhs_67e4bdf50000000006028a59", "title": "只要学会这几样,写短视频脚本真的不难❗️", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" ] }, "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "短视频脚本编写标准流程", "purpose": "将初步构思转化为可执行的拍摄脚本", "业务阶段": [ "选题", "脚本" ], "steps": [ { "id": "s1", "intent": "确定选题", "directive": "明确视频的中心思想与具体主题。", "output": "核心主题", "出处": [ "图1" ], "创作阶段": "定向", "动作": "确定中心", "作用域": [ { "scope_type": "substance", "value": "选题策划", "candidate": "选题策划", "link": "新建", "score": 0.5862, "top": [ { "name": "舆论传播", "score": 0.5862, "path": "/理念/现象/社会问题/舆论传播" }, { "name": "标题", "score": 0.5746, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "演讲宣讲", "score": 0.5667, "path": "/表象/视觉/行为/日常活动/组织活动/演讲宣讲" } ] }, { "scope_type": "effect", "value": "明确主题", "candidate": "明确主题", "link": "新建", "score": 0.6201, "top": [ { "name": "点题明旨", "score": 0.6201, "path": "/结构/叙事推进/开篇引入/直述开篇/点题明旨" }, { "name": "主题意义升华", "score": 0.5866, "path": "/表达/论证说理/提炼升华/升华深化/主题意义升华" }, { "name": "界定范畴", "score": 0.5849, "path": "/表达/论证说理/提炼升华/定义定性/界定范畴" } ] } ] }, { "id": "s2", "intent": "搭建框架", "directive": "设计人物角色、室内外场景及核心事件内容。", "output": "脚本大纲", "出处": [ "图1" ], "创作阶段": "构思", "动作": "要素填充", "作用域": [ { "scope_type": "substance", "value": "脚本框架", "candidate": "脚本框架", "link": "新建", "score": 0.5547, "top": [ { "name": "场景形象", "score": 0.5547, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "概念构想", "score": 0.5509, "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想" }, { "name": "清单列表", "score": 0.5459, "path": "/表象/视觉/符号/文字符号/标注/清单列表" } ] }, { "scope_type": "form", "value": "大纲结构", "candidate": "大纲结构", "link": "新建", "score": 0.7257, "top": [ { "name": "结构编排", "score": 0.7257, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排" }, { "name": "结构编排", "score": 0.7257, "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排" }, { "name": "对话结构", "score": 0.7089, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" } ] } ] }, { "id": "s3", "intent": "细节完善", "directive": "填充具体的镜号、拍摄画面描述、字幕、音乐音效及单镜头时长控制,并应用具体的拍摄技巧。", "output": "执行脚本", "出处": [ "图1" ], "创作阶段": "打磨", "动作": "颗粒度细化", "作用域": [ { "scope_type": "substance", "value": "执行细节", "candidate": "执行细节", "link": "新建", "score": 0.6854, "top": [ { "name": "日常细节", "score": 0.6854, "path": "/理念/现象/生活状态/日常细节" }, { "name": "生活细节", "score": 0.6474, "path": "/理念/现象/生活状态/个人境遇/生活状态/生活细节" }, { "name": "办事规程", "score": 0.5347, "path": "/理念/知识/公共管理/办事规程" } ] }, { "scope_type": "form", "value": "分镜头脚本", "candidate": "分镜头脚本", "link": "新建", "score": 0.6196, "top": [ { "name": "影视素材", "score": 0.6196, "path": "/呈现/视觉/视觉制作/素材来源/影视素材" }, { "name": "叙事逻辑", "score": 0.6073, "path": "/架构/逻辑/叙事逻辑" }, { "name": "景别角度", "score": 0.604, "path": "/呈现/视觉/视觉制作/构图编排/空间布局/景别角度" } ] } ] } ], "dropped": [ "拍摄技巧中的具体运镜/角度执行手法 — 属于工艺执行层" ] }, { "id": "k2", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 3 }, "title": "脚本模板标准构成要素", "业务阶段": [ "脚本" ], "界定": "一份标准短视频执行脚本应包含的核心维度。", "构成": [ { "要素": "序号", "说明": "镜头的排列顺序" }, { "要素": "视频画面", "说明": "具体的画面内容描述" }, { "要素": "景别", "说明": "镜头的取景范围大小" }, { "要素": "角度", "说明": "相机的拍摄方位" }, { "要素": "时长", "说明": "单镜头持续的时间" }, { "要素": "视频文案", "说明": "口播词或后期字幕" } ], "作用域": [ { "scope_type": "form", "value": "脚本维度", "candidate": "脚本维度", "link": "新建", "score": 0.5662, "top": [ { "name": "叙事视角", "score": 0.5662, "path": "/架构/叙事/叙事视角" }, { "name": "元素编排", "score": 0.5652, "path": "/呈现/视觉/视觉制作/构图编排/空间布局/元素编排" }, { "name": "视觉制作", "score": 0.5638, "path": "/呈现/视觉/视觉制作" } ] }, { "scope_type": "substance", "value": "制作要素", "candidate": "制作要素", "link": "新建", "score": 0.8199, "top": [ { "name": "构成要素", "score": 0.8199, "path": "/理念/知识/思想/概念范畴/关系结构/构成要素" }, { "name": "制作音效", "score": 0.5473, "path": "/表象/声音/环境音/制作音效" }, { "name": "构图", "score": 0.5204, "path": "/表象/视觉/画面/构图" } ] } ] }, { "id": "k3", "type": "how", "role": "主", "parent": null, "title": "脚本构思三步法", "purpose": "通过逻辑结构快速生成具吸引力的脚本草案", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "intent": "开篇引入", "directive": "采用开门见山或提出疑问的方式快速吸引注意。", "output": "钩子开头", "出处": [ "图2" ], "创作阶段": "结构", "动作": "设置悬念/直入主题", "作用域": [ { "scope_type": "effect", "value": "吸引注意", "candidate": "吸引注意", "link": "新建", "score": 0.8731, "top": [ { "name": "吸引关注", "score": 0.8731, "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注" }, { "name": "吸引关注", "score": 0.8715, "path": "/表达/互动引导/吸引关注" }, { "name": "强调突出", "score": 0.5805, "path": "/表达/信息传达/传达手法/强调突出" } ] }, { "scope_type": "form", "value": "钩子开头", "candidate": "钩子开头", "link": "新建", "score": 0.5095, "top": [ { "name": "悬念", "score": 0.5095, "path": "/架构/叙事/叙事技法/戏剧张力/悬念" }, { "name": "通用引导", "score": 0.4884, "path": "/架构/策略/互动方式/受众互动/指令引导/通用引导" }, { "name": "指令引导", "score": 0.4838, "path": "/架构/策略/互动方式/受众互动/指令引导" } ] } ] }, { "id": "s2", "intent": "内容展开", "directive": "通过提出方法、讲述故事或介绍产品来传递核心价值。", "output": "内容正文", "出处": [ "图2" ], "创作阶段": "结构", "动作": "价值输出", "作用域": [ { "scope_type": "substance", "value": "价值传递", "candidate": "价值传递", "link": "新建", "score": 0.7483, "top": [ { "name": "价值导向", "score": 0.7483, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值定价", "score": 0.7415, "path": "/理念/知识/商业/产品服务/价值定价" }, { "name": "价值观念", "score": 0.702, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" } ] }, { "scope_type": "effect", "value": "内容展开", "candidate": "内容展开", "link": "新建", "score": 0.7301, "top": [ { "name": "深度展开", "score": 0.7301, "path": "/表达/信息传达/传达手法/信息呈现/陈列展示/深度展开" }, { "name": "内容转换", "score": 0.681, "path": "/结构/叙事推进/承接转换/内容转换" }, { "name": "说明延展", "score": 0.6048, "path": "/表达/信息传达/传达深度/补充细化/说明延展" } ] } ] }, { "id": "s3", "intent": "收尾转化", "directive": "抛出问题、总结内容或进行提前引流预告。", "output": "结尾指令", "出处": [ "图2" ], "创作阶段": "结构", "动作": "总结引流", "作用域": [ { "scope_type": "intent", "value": "粉丝转化", "candidate": "粉丝转化", "link": "新建", "score": 0.7223, "top": [ { "name": "粉丝互动", "score": 0.7223, "path": "/情感联结/关系维护/粉丝互动" }, { "name": "裂变", "score": 0.6132, "path": "/行为引导/裂变" }, { "name": "商业推广", "score": 0.5838, "path": "/行为引导/商业推广" } ] }, { "scope_type": "effect", "value": "行动指令", "candidate": "行动指令", "link": "新建", "score": 0.7652, "top": [ { "name": "行动引导", "score": 0.7652, "path": "/表达/互动引导/行动引导" }, { "name": "指令发出", "score": 0.7302, "path": "/表达/互动引导/行动引导/指令发出" }, { "name": "号召动员", "score": 0.572, "path": "/表达/互动引导/行动引导/号召动员" } ] } ] } ], "dropped": [] }, { "id": "k4", "type": "what", "role": "主", "parent": null, "title": "短视频内容黄金结构", "业务阶段": [ "脚本" ], "界定": "高完成度视频的标准逻辑分布。", "构成": [ { "要素": "引子", "说明": "强调视觉冲击与剪辑创意" }, { "要素": "内容主题", "说明": "涵盖故事线、节奏、信息量与平衡艺术" }, { "要素": "结尾", "说明": "包含印象点、情感共鸣与行动导向" } ], "作用域": [ { "scope_type": "form", "value": "黄金结构", "candidate": "黄金结构", "link": "新建", "score": 0.6467, "top": [ { "name": "分段结构", "score": 0.6467, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "对话结构", "score": 0.6195, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "结构编排", "score": 0.619, "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排" } ] }, { "scope_type": "effect", "value": "提高完播", "candidate": "提高完播", "link": "新建", "score": 0.5428, "top": [ { "name": "悬念设置", "score": 0.5428, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "营销推广", "score": 0.5324, "path": "/表达/互动引导/行动引导/营销推广" }, { "name": "传播转化", "score": 0.5318, "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化" } ] } ] }, { "id": "k5", "type": "what", "role": "主", "parent": null, "title": "Vlog脚本五大创作公式", "业务阶段": [ "灵感", "脚本" ], "界定": "针对Vlog类视频的五种核心切入角度。", "构成": [ { "要素": "引起共鸣", "说明": "寻找与观众相似的生活片段" }, { "要素": "引发好奇", "说明": "展示不常见的生活或事物" }, { "要素": "引发互动", "说明": "设置话题诱导评论回复" }, { "要素": "干货输出", "说明": "提供具体的攻略或知识" }, { "要素": "综合热点", "说明": "结合当下流行的梗或话题" } ], "作用域": [ { "scope_type": "substance", "value": "Vlog创作", "candidate": "Vlog创作", "link": "新建", "score": 0.5696, "top": [ { "name": "商业创投", "score": 0.5696, "path": "/理念/现象/社会趋势/商业创投" }, { "name": "动效字幕", "score": 0.5502, "path": "/表象/视觉/符号/文字符号/字幕/动效字幕" }, { "name": "居家生活", "score": 0.5353, "path": "/表象/视觉/行为/日常活动/居家生活" } ] }, { "scope_type": "feeling", "value": "情感共鸣", "candidate": "情感共鸣", "link": "新建", "score": 0.7989, "top": [ { "name": "情感", "score": 0.7989, "path": "/情感" }, { "name": "情绪处境共鸣", "score": 0.7864, "path": "/情感/同感/情绪处境共鸣" }, { "name": "共情", "score": 0.7817, "path": "/情感/共情" } ] }, { "scope_type": "effect", "value": "互动引导", "candidate": "引导互动", "link": "复用", "score": 0.9481, "top": [ { "name": "互动引导", "score": 0.9481, "path": "/表达/互动引导" }, { "name": "行动引导", "score": 0.7387, "path": "/表达/互动引导/行动引导" }, { "name": "转化引导", "score": 0.7331, "path": "/表达/互动引导/行动引导/转化引导" } ] } ] }, { "id": "k6", "type": "what", "role": "主", "parent": null, "title": "脚本设计中的常用画面构图法", "业务阶段": [ "脚本" ], "界定": "在脚本规划画面时可选择的视觉布局方案。", "构成": [ { "要素": "水平线构图", "说明": "营造稳定感" }, { "要素": "对角线构图", "说明": "增加画面动感" }, { "要素": "中心构图", "说明": "强力突出主体" }, { "要素": "框式构图", "说明": "制造窥视感与神秘感" }, { "要素": "九宫格构图", "说明": "视觉醒目" }, { "要素": "三分法构图", "说明": "化繁为简的经典布局" } ], "作用域": [ { "scope_type": "form", "value": "视觉构图", "candidate": "视觉构图", "link": "新建", "score": 0.8145, "top": [ { "name": "构图编排", "score": 0.8145, "path": "/呈现/视觉/视觉制作/构图编排" }, { "name": "构图方式", "score": 0.791, "path": "/呈现/视觉/视觉制作/构图编排/空间布局/构图方式" }, { "name": "视觉画面", "score": 0.7556, "path": "/呈现/视觉/视觉画面" } ] }, { "scope_type": "feeling", "value": "稳定感", "candidate": "稳定感", "link": "新建", "score": 0.6121, "top": [ { "name": "美感", "score": 0.6121, "path": "/情感/美感" }, { "name": "风格美感", "score": 0.5636, "path": "/情感/美感/风格美感" }, { "name": "视觉美感", "score": 0.5604, "path": "/情感/美感/视觉美感" } ] }, { "scope_type": "effect", "value": "突出主体", "candidate": "突出主体", "link": "新建", "score": 0.7213, "top": [ { "name": "强调突出", "score": 0.7213, "path": "/表达/信息传达/传达手法/强调突出" }, { "name": "对比衬托", "score": 0.6225, "path": "/表达/信息传达/传达手法/强调突出/对比衬托" }, { "name": "反衬突显", "score": 0.6207, "path": "/表达/论证说理/分析论证/对比反差/反衬突显" } ] } ] } ] }, { "post_id": "7589257893544165455", "source_id": "dy_7589257893544165455", "title": "如何用AI十几秒制作一段高质量精彩的视频...", "platform": "douyin", "url": "https://www.douyin.com/video/7589257893544165455", "media": { "type": "video", "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4", "images": [] }, "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "AI 辅助短视频文案与视频生成全流程", "purpose": "结合豆包 AI 与创作神器小程序,高效生成高质量的旅游类短视频。", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "intent": "通过 AI 生成精炼视频文案", "directive": "1. 打开豆包 AI 并开启‘深度思考’模式;\n2. 输入身份及需求,例:『我是一名旅游视频创作者,请帮我写一段关于上海旅游的视频描述词,要求30字以内』;\n3. 从生成结果中选择并复制合适的内容。", "output": "一段精炼且符合场景需求的视频描述文案", "出处": [ "卡片1" ], "创作阶段": "构思", "动作": "AI提示词生成", "作用域": [ { "scope_type": "substance", "value": "视频文案", "candidate": "视频文案", "link": "新建", "score": 0.7306, "top": [ { "name": "文案短句", "score": 0.7306, "path": "/表象/视觉/符号/文字符号/正文/文案短句" }, { "name": "标题", "score": 0.6799, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "字幕", "score": 0.6404, "path": "/表象/视觉/符号/文字符号/字幕" } ] }, { "scope_type": "form", "value": "简短描述屏", "candidate": "简短描述屏", "link": "新建", "score": 0.4805, "top": [ { "name": "轮播展示", "score": 0.4805, "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/轮播展示" }, { "name": "视觉画面", "score": 0.4712, "path": "/呈现/视觉/视觉画面" }, { "name": "解读说明", "score": 0.469, "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/解读说明" } ] }, { "scope_type": "effect", "value": "确立主题", "candidate": "确立主题", "link": "新建", "score": 0.7162, "top": [ { "name": "确立基点", "score": 0.7162, "path": "/结构/叙事推进/开篇引入/直述开篇/确立基点" }, { "name": "定性确立", "score": 0.6356, "path": "/表达/论证说理/分析论证/论证评判/定性确立" }, { "name": "界定范畴", "score": 0.5629, "path": "/表达/论证说理/提炼升华/定义定性/界定范畴" } ] } ] }, { "id": "s2", "intent": "配置文生视频参数并扩写指令", "directive": "1. 进入微信小程序‘创作神器’,点击‘文生视频’;\n2. 粘贴文案后点击‘灵感扩写’以丰富画面细节描述;\n3. 选择视频比例,例:『短视频选择 9:16』。", "output": "优化后的视频提示词及比例设置", "出处": [ "卡片2" ], "创作阶段": "打磨", "动作": "参数优化与扩写", "作用域": [ { "scope_type": "substance", "value": "视频提示词", "candidate": "视频提示词", "link": "新建", "score": 0.6881, "top": [ { "name": "提示引导", "score": 0.6881, "path": "/表象/视觉/符号/文字符号/标注/提示引导" }, { "name": "标题", "score": 0.6184, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "说明字幕", "score": 0.6034, "path": "/表象/视觉/符号/文字符号/字幕/说明字幕" } ] }, { "scope_type": "form", "value": "参数配置", "candidate": "参数配置", "link": "新建", "score": 0.5341, "top": [ { "name": "模板映射", "score": 0.5341, "path": "/架构/逻辑/信息编排逻辑/条目列举/模板映射" }, { "name": "属性对比", "score": 0.5318, "path": "/架构/创意/对比反差/并置对比/属性对比" }, { "name": "风格配色", "score": 0.5252, "path": "/呈现/视觉/视觉制作/色彩调性/配色组合/风格配色" } ] }, { "scope_type": "effect", "value": "丰富细节", "candidate": "丰富细节", "link": "新建", "score": 0.8045, "top": [ { "name": "细节呈现", "score": 0.8045, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现" }, { "name": "细节具象", "score": 0.7618, "path": "/表达/信息传达/传达深度/补充细化/细节具象" }, { "name": "完善补充", "score": 0.6401, "path": "/表达/信息传达/传达深度/补充细化/完善补充" } ] 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