frameworks.json 140 KB

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  1. {
  2. "count": 9,
  3. "posts": [
  4. {
  5. "post_id": "699308fa0000000016009697",
  6. "source_id": "xhs_699308fa0000000016009697",
  7. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  8. "platform": "xiaohongshu",
  9. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697",
  10. "media": {
  11. "type": "image",
  12. "video_url": null,
  13. "images": [
  14. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp",
  15. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp",
  16. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp",
  17. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp",
  18. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp",
  19. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp",
  20. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp",
  21. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp",
  22. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp",
  23. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp",
  24. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp",
  25. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp"
  26. ]
  27. },
  28. "cards": [
  29. {
  30. "index": 1,
  31. "content": "真正能爆的选题,往往是你写完后感觉羞耻的。选题不能仅仅是“正确”,越正确、越专业、越安全,往往意味着观众越无感。",
  32. "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp"
  33. },
  34. {
  35. "index": 2,
  36. "content": "",
  37. "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp"
  38. },
  39. {
  40. "index": 3,
  41. "content": "好选题的防伪标签是羞耻感。选题不能只经过大脑审核(信息密度),必须经过情绪审核。",
  42. "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp"
  43. },
  44. {
  45. "index": 4,
  46. "content": "羞耻感信号:当你写完后感到犹豫,担心别人觉得你在装、或者说话太直白时,这通常是能爆的选题信号。",
  47. "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp"
  48. },
  49. {
  50. "index": 5,
  51. "content": "羞耻感的本质是触碰到了真实但平时大家不敢说出口的东西,戳中了被社交礼仪包裹的公共痛点。",
  52. "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp"
  53. },
  54. {
  55. "index": 6,
  56. "content": "冒犯感:好的选题带有对某种“正确共识”的冒犯,这种压力证明踩到了大众的神经。",
  57. "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp"
  58. },
  59. {
  60. "index": 7,
  61. "content": "",
  62. "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp"
  63. },
  64. {
  65. "index": 8,
  66. "content": "选题的底层逻辑:普通内容在加固一个信念,爆款内容在撕裂一个信念(即圣经句,如‘能力强的人一定会被看见’)。",
  67. "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp"
  68. },
  69. {
  70. "index": 9,
  71. "content": "",
  72. "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp"
  73. },
  74. {
  75. "index": 10,
  76. "content": "实操第一招:寻找正确共识的失灵瞬间。列出赛道大号反复讲的正确共识,询问:什么情况下,一个人严格按这句话做,反而越做越差?由此得出选题。",
  77. "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp"
  78. },
  79. {
  80. "index": 11,
  81. "content": "实操第二招:去评论区找“但是”。在竞品的爆款视频下找“道理我都懂,但是……”的评论,这个“但是”后面跟着的就是经过市场验证的圣经句裂缝。",
  82. "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp"
  83. },
  84. {
  85. "index": 12,
  86. "content": "",
  87. "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp"
  88. }
  89. ],
  90. "knowledges": [
  91. {
  92. "id": "k1",
  93. "type": "why",
  94. "role": "主",
  95. "parent": null,
  96. "title": "爆款选题的羞耻感原理",
  97. "业务阶段": [
  98. "选题"
  99. ],
  100. "出处": [
  101. "卡片1",
  102. "卡片3",
  103. "卡片4",
  104. "卡片5",
  105. "卡片6",
  106. "卡片8"
  107. ],
  108. "主张": "好选题的防伪标签是羞耻感或冒犯感,而非专业的安全性。",
  109. "支撑": [
  110. {
  111. "小标题": "羞耻感的本质",
  112. "形式": "机制",
  113. "内容": "羞耻感信号意味着你触碰到了真实但平时大家不敢说出口的东西,戳中了被社交礼仪包裹的公共痛点。当你担心别人觉得你在装、或说话太直白时,通常是踩中了大众神经。"
  114. },
  115. {
  116. "小标题": "爆款与普通内容逻辑对照",
  117. "形式": "对照",
  118. "条目": [
  119. {
  120. "词": "普通内容",
  121. "说明": "在加固一个本就存在的信念。"
  122. },
  123. {
  124. "词": "爆款内容",
  125. "说明": "在撕裂一个既定的信念(圣经句)。"
  126. }
  127. ]
  128. },
  129. {
  130. "小标题": "创作取舍",
  131. "形式": "取舍",
  132. "内容": "选题不能只经过大脑的信息密度审核,必须经过情绪审核。在构思时应主动寻找带有冒犯性、让创作者感到犹豫或羞耻的切入点,避开那些仅仅是“正确、专业、安全”但无法引发无感的内容。"
  133. }
  134. ],
  135. "作用域": [
  136. {
  137. "scope_type": "substance",
  138. "value": "选题切入点",
  139. "candidate": "选题切入点",
  140. "link": "新建",
  141. "score": 0.5686,
  142. "top": [
  143. {
  144. "name": "痛点问题",
  145. "score": 0.5686,
  146. "path": "/理念/知识/商业/产品服务/痛点问题"
  147. },
  148. {
  149. "name": "价值取向",
  150. "score": 0.5493,
  151. "path": "/理念/观念/个人观念/处世智慧/价值取向"
  152. },
  153. {
  154. "name": "标题",
  155. "score": 0.5355,
  156. "path": "/表象/视觉/符号/文字符号/标题"
  157. }
  158. ]
  159. },
  160. {
  161. "scope_type": "feeling",
  162. "value": "羞耻感",
  163. "candidate": "羞耻感",
  164. "link": "新建",
  165. "score": 0.6268,
  166. "top": [
  167. {
  168. "name": "情感",
  169. "score": 0.6268,
  170. "path": "/情感"
  171. },
  172. {
  173. "name": "美感",
  174. "score": 0.6123,
  175. "path": "/情感/美感"
  176. },
  177. {
  178. "name": "共情",
  179. "score": 0.5855,
  180. "path": "/情感/共情"
  181. }
  182. ]
  183. },
  184. {
  185. "scope_type": "feeling",
  186. "value": "冒犯感",
  187. "candidate": "冒犯感",
  188. "link": "新建",
  189. "score": 0.5938,
  190. "top": [
  191. {
  192. "name": "厌恶反感",
  193. "score": 0.5938,
  194. "path": "/情感/共情/厌恶反感"
  195. },
  196. {
  197. "name": "情感",
  198. "score": 0.5689,
  199. "path": "/情感"
  200. },
  201. {
  202. "name": "共情",
  203. "score": 0.562,
  204. "path": "/情感/共情"
  205. }
  206. ]
  207. },
  208. {
  209. "scope_type": "effect",
  210. "value": "公共痛点",
  211. "candidate": "公共痛点",
  212. "link": "新建",
  213. "score": 0.5317,
  214. "top": [
  215. {
  216. "name": "解决方案",
  217. "score": 0.5317,
  218. "path": "/表达/论证说理/解决方案"
  219. },
  220. {
  221. "name": "核心点明",
  222. "score": 0.5291,
  223. "path": "/表达/信息传达/传达手法/强调突出/核心点明"
  224. },
  225. {
  226. "name": "情感共鸣",
  227. "score": 0.4893,
  228. "path": "/表达/互动引导/情感连接/情感共鸣"
  229. }
  230. ]
  231. },
  232. {
  233. "scope_type": "intent",
  234. "value": "制造爆款",
  235. "candidate": "制造爆款",
  236. "link": "新建",
  237. "score": 0.57,
  238. "top": [
  239. {
  240. "name": "裂变",
  241. "score": 0.57,
  242. "path": "/行为引导/裂变"
  243. },
  244. {
  245. "name": "种草推荐",
  246. "score": 0.5367,
  247. "path": "/行为引导/商业推广/种草推荐"
  248. },
  249. {
  250. "name": "商业推广",
  251. "score": 0.5196,
  252. "path": "/行为引导/商业推广"
  253. }
  254. ]
  255. }
  256. ]
  257. },
  258. {
  259. "id": "k2",
  260. "type": "how",
  261. "role": "主",
  262. "parent": null,
  263. "title": "爆款选题的“失灵瞬间”构思法",
  264. "purpose": "通过撕裂正确共识得出爆款选题",
  265. "业务阶段": [
  266. "选题"
  267. ],
  268. "steps": [
  269. {
  270. "id": "s1",
  271. "input": "赛道既有的正确共识",
  272. "directive": "列出赛道大号反复强调的、被视为“圣经”的正确话术。 例:『能力强的人一定会被看见』",
  273. "output": "待撕裂的赛道共识清单",
  274. "出处": [
  275. "卡片10"
  276. ],
  277. "创作阶段": "定向",
  278. "动作": "共识列举",
  279. "作用域": [
  280. {
  281. "scope_type": "substance",
  282. "value": "赛道共识",
  283. "candidate": "赛道共识",
  284. "link": "新建",
  285. "score": 0.5873,
  286. "top": [
  287. {
  288. "name": "通用共识符号",
  289. "score": 0.5873,
  290. "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号"
  291. },
  292. {
  293. "name": "赛事竞技",
  294. "score": 0.5436,
  295. "path": "/表象/视觉/行为/日常活动/组织活动/赛事竞技"
  296. },
  297. {
  298. "name": "认知思辨",
  299. "score": 0.5396,
  300. "path": "/理念/知识/思想/概念范畴/认知思辨"
  301. }
  302. ]
  303. },
  304. {
  305. "scope_type": "form",
  306. "value": "正确话术清单",
  307. "candidate": "正确话术清单",
  308. "link": "新建",
  309. "score": 0.7196,
  310. "top": [
  311. {
  312. "name": "话术策略",
  313. "score": 0.7196,
  314. "path": "/架构/策略/认知引导/话语影响/话术策略"
  315. },
  316. {
  317. "name": "引导话术",
  318. "score": 0.7058,
  319. "path": "/架构/策略/认知引导/话语影响/话术策略/引导话术"
  320. },
  321. {
  322. "name": "标签话术",
  323. "score": 0.6892,
  324. "path": "/架构/策略/认知引导/话语影响/话术策略/标签话术"
  325. }
  326. ]
  327. },
  328. {
  329. "scope_type": "effect",
  330. "value": "对标点",
  331. "candidate": "对标点",
  332. "link": "新建",
  333. "score": 0.5408,
  334. "top": [
  335. {
  336. "name": "引用援引",
  337. "score": 0.5408,
  338. "path": "/表达/论证说理/证据支撑/引用援引"
  339. },
  340. {
  341. "name": "对比引入",
  342. "score": 0.5341,
  343. "path": "/结构/叙事推进/开篇引入/策略引入/对比引入"
  344. },
  345. {
  346. "name": "强调突出",
  347. "score": 0.5326,
  348. "path": "/表达/信息传达/传达手法/强调突出"
  349. }
  350. ]
  351. }
  352. ]
  353. },
  354. {
  355. "id": "s2",
  356. "input": "← s1 的〈待撕裂的赛道共识清单〉",
  357. "directive": "针对每一条共识询问:在什么具体情境下,一个人严格按这句话做,反而会越做越差?寻找那个让共识失效的失灵瞬间。",
  358. "output": "共识失灵的负面案例/转折点",
  359. "出处": [
  360. "卡片10"
  361. ],
  362. "创作阶段": "构思",
  363. "动作": "极端场景假设",
  364. "作用域": [
  365. {
  366. "scope_type": "substance",
  367. "value": "共识失灵瞬间",
  368. "candidate": "共识失灵瞬间",
  369. "link": "新建",
  370. "score": 0.6343,
  371. "top": [
  372. {
  373. "name": "瞬间",
  374. "score": 0.6343,
  375. "path": "/理念/知识/思想/概念范畴/时间过程/瞬间"
  376. },
  377. {
  378. "name": "通用共识符号",
  379. "score": 0.5811,
  380. "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号"
  381. },
  382. {
  383. "name": "集体记忆",
  384. "score": 0.4982,
  385. "path": "/理念/知识/文化/传统文化/文化知识/集体记忆"
  386. }
  387. ]
  388. },
  389. {
  390. "scope_type": "effect",
  391. "value": "矛盾点",
  392. "candidate": "矛盾点",
  393. "link": "新建",
  394. "score": 0.8035,
  395. "top": [
  396. {
  397. "name": "矛盾冲突",
  398. "score": 0.8035,
  399. "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
  400. },
  401. {
  402. "name": "核心点明",
  403. "score": 0.5824,
  404. "path": "/表达/信息传达/传达手法/强调突出/核心点明"
  405. },
  406. {
  407. "name": "否定驳论",
  408. "score": 0.5648,
  409. "path": "/表达/论证说理/分析论证/论证评判/否定驳论"
  410. }
  411. ]
  412. }
  413. ]
  414. },
  415. {
  416. "id": "s3",
  417. "input": "← s2 的〈共识失灵的负面案例/转折点〉",
  418. "directive": "将该失灵点固化为选题切入点,确保其带有对原共识的“冒犯感”。",
  419. "output": "具备羞耻感/冒犯感的爆款选题",
  420. "出处": [
  421. "卡片10"
  422. ],
  423. "创作阶段": "构思",
  424. "动作": "选题定稿",
  425. "作用域": [
  426. {
  427. "scope_type": "substance",
  428. "value": "选题切角",
  429. "candidate": "选题切角",
  430. "link": "新建",
  431. "score": 0.5178,
  432. "top": [
  433. {
  434. "name": "标题",
  435. "score": 0.5178,
  436. "path": "/表象/视觉/符号/文字符号/标题"
  437. },
  438. {
  439. "name": "构图",
  440. "score": 0.5173,
  441. "path": "/表象/视觉/画面/构图"
  442. },
  443. {
  444. "name": "痛点问题",
  445. "score": 0.4978,
  446. "path": "/理念/知识/商业/产品服务/痛点问题"
  447. }
  448. ]
  449. },
  450. {
  451. "scope_type": "effect",
  452. "value": "认知撕裂",
  453. "candidate": "认知撕裂",
  454. "link": "新建",
  455. "score": 0.5747,
  456. "top": [
  457. {
  458. "name": "情感共鸣",
  459. "score": 0.5747,
  460. "path": "/表达/互动引导/情感连接/情感共鸣"
  461. },
  462. {
  463. "name": "矛盾冲突",
  464. "score": 0.5625,
  465. "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
  466. },
  467. {
  468. "name": "情感张力",
  469. "score": 0.559,
  470. "path": "/表达/论证说理/分析论证/对比反差/情感张力"
  471. }
  472. ]
  473. },
  474. {
  475. "scope_type": "intent",
  476. "value": "吸引注意",
  477. "candidate": "吸引注意",
  478. "link": "新建",
  479. "score": 0.5539,
  480. "top": [
  481. {
  482. "name": "呼吁",
  483. "score": 0.5539,
  484. "path": "/情感联结/情感抒发/呼吁"
  485. },
  486. {
  487. "name": "引流",
  488. "score": 0.547,
  489. "path": "/行为引导/传播/引流"
  490. },
  491. {
  492. "name": "警示",
  493. "score": 0.5401,
  494. "path": "/信息传递/事实呈现/警示"
  495. }
  496. ]
  497. }
  498. ]
  499. }
  500. ],
  501. "dropped": []
  502. },
  503. {
  504. "id": "k3",
  505. "type": "how",
  506. "role": "主",
  507. "parent": null,
  508. "title": "评论区“但是”掘金法",
  509. "purpose": "从用户真实反馈中定位爆款选题切点",
  510. "业务阶段": [
  511. "灵感",
  512. "选题"
  513. ],
  514. "steps": [
  515. {
  516. "id": "s1",
  517. "input": "竞品赛道的爆款视频",
  518. "directive": "翻阅竞品高赞视频的评论区。",
  519. "output": "原始评论列表",
  520. "出处": [
  521. "卡片11"
  522. ],
  523. "创作阶段": "定向",
  524. "动作": "评论区调研",
  525. "作用域": [
  526. {
  527. "scope_type": "substance",
  528. "value": "竞品评论区",
  529. "candidate": "竞品评论区",
  530. "link": "新建",
  531. "score": 0.6,
  532. "top": [
  533. {
  534. "name": "政策评论",
  535. "score": 0.6,
  536. "path": "/理念/观念/社会观念/时政评议/政策评论"
  537. },
  538. {
  539. "name": "产品矩阵",
  540. "score": 0.54,
  541. "path": "/理念/知识/商业/产品服务/产品矩阵"
  542. },
  543. {
  544. "name": "具体政策评论",
  545. "score": 0.5323,
  546. "path": "/理念/观念/社会观念/时政评议/政策评论/具体政策评论"
  547. }
  548. ]
  549. },
  550. {
  551. "scope_type": "intent",
  552. "value": "市场调研",
  553. "candidate": "市场调研",
  554. "link": "新建",
  555. "score": 0.5622,
  556. "top": [
  557. {
  558. "name": "商业推广",
  559. "score": 0.5622,
  560. "path": "/行为引导/商业推广"
  561. },
  562. {
  563. "name": "科普",
  564. "score": 0.491,
  565. "path": "/信息传递/知识传递/科普"
  566. },
  567. {
  568. "name": "分析",
  569. "score": 0.4874,
  570. "path": "/信息传递/知识传递/分析"
  571. }
  572. ]
  573. }
  574. ]
  575. },
  576. {
  577. "id": "s2",
  578. "input": "← s1 的〈原始评论列表〉",
  579. "directive": "重点筛选带有“道理我都懂,但是……”句式或逻辑的评论。",
  580. "output": "“但是”后的转折逻辑清单",
  581. "出处": [
  582. "卡片11"
  583. ],
  584. "创作阶段": "定向",
  585. "动作": "转折逻辑提取",
  586. "作用域": [
  587. {
  588. "scope_type": "form",
  589. "value": "转折句式",
  590. "candidate": "转折句式",
  591. "link": "新建",
  592. "score": 0.7545,
  593. "top": [
  594. {
  595. "name": "反讽句式",
  596. "score": 0.7545,
  597. "path": "/架构/修辞/修辞意象/句式辞格/反讽句式"
  598. },
  599. {
  600. "name": "特殊句式",
  601. "score": 0.7158,
  602. "path": "/架构/修辞/修辞意象/句式辞格/韵律句式/特殊句式"
  603. },
  604. {
  605. "name": "排比句式",
  606. "score": 0.7083,
  607. "path": "/架构/修辞/修辞意象/句式辞格/排比句式"
  608. }
  609. ]
  610. },
  611. {
  612. "scope_type": "effect",
  613. "value": "真实需求",
  614. "candidate": "真实需求",
  615. "link": "新建",
  616. "score": 0.5459,
  617. "top": [
  618. {
  619. "name": "真相本质",
  620. "score": 0.5459,
  621. "path": "/表达/论证说理/分析论证/揭示溯因/真相本质"
  622. },
  623. {
  624. "name": "数据实证",
  625. "score": 0.5451,
  626. "path": "/表达/论证说理/证据支撑/数据实证"
  627. },
  628. {
  629. "name": "解决方案",
  630. "score": 0.5279,
  631. "path": "/表达/论证说理/解决方案"
  632. }
  633. ]
  634. }
  635. ]
  636. },
  637. {
  638. "id": "s3",
  639. "input": "← s2 的〈“但是”后的转折逻辑清单〉",
  640. "directive": "将这些“但是”后面跟着的内容作为选题核心,因为这些转折代表了真实的市场情绪(圣经句裂缝)。",
  641. "output": "经过市场验证的爆款选题切角",
  642. "出处": [
  643. "卡片11"
  644. ],
  645. "创作阶段": "构思",
  646. "动作": "需求验证",
  647. "作用域": [
  648. {
  649. "scope_type": "substance",
  650. "value": "市场情绪",
  651. "candidate": "市场情绪",
  652. "link": "新建",
  653. "score": 0.7022,
  654. "top": [
  655. {
  656. "name": "市场格局",
  657. "score": 0.7022,
  658. "path": "/理念/知识/商业/行业分析/市场格局"
  659. },
  660. {
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  729. "source_id": "xhs_698481e1000000000a02a7c1",
  730. "title": "7种编剧常用的叙事结构,写剧不用愁!",
  731. "platform": "xiaohongshu",
  732. "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1",
  733. "media": {
  734. "type": "image",
  735. "video_url": null,
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  739. "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp",
  740. "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp",
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  743. ]
  744. },
  745. "cards": [
  746. {
  747. "index": 1,
  748. "content": "1. 三幕式结构:最基础的线性叙事。第一幕(开端)交代背景、人设和核心冲突触发,建立基本认知。",
  749. "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp"
  750. },
  751. {
  752. "index": 2,
  753. "content": "第二幕(发展)是故事主体,核心冲突升级,主角遭遇阻碍,是人物成长和情节铺垫关键期;第三幕(高潮与结局)是矛盾爆发并最终解决冲突。2. 英雄之旅结构:核心是“平凡人到英雄的蜕变”,分为启程(离开舒适区)、考验(挑战、结盟、对抗反派、突破自我)、归来(获得成长或收获并回归初始世界)。",
  754. "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp"
  755. },
  756. {
  757. "index": 3,
  758. "content": "3. 非线性结构:打破时间先后顺序,通过闪回、闪前、插叙、倒叙、多视角切换呈现,目的是制造悬念、增强张力。4. 环形结构:结尾与开端形成呼应,使情节完成闭环。",
  759. "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp"
  760. },
  761. {
  762. "index": 4,
  763. "content": "环形结构细分为:非循环类(结局与开端在场景、台词、状态上呼应产生宿命感)和带循环类(主角反复经历某段事件直至完成目标)。5. 多线叙事结构:多条独立故事线并行推进并交汇,适合丰富内容维度、提升剧密度。",
  764. "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp"
  765. },
  766. {
  767. "index": 5,
  768. "content": "6. 嵌套式结构(套层结构):故事包裹故事,如戏中戏、梦中梦。外层是引子,内层有独立情节并与外层呼应或推动外层发展。7. 反结构(无结构/碎片化结构):抛弃线性逻辑、核心冲突和完整结局。",
  769. "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp"
  770. },
  771. {
  772. "index": 6,
  773. "content": "反结构详述:注重氛围营造、情绪表达和人性探讨,通过碎片化片段拼接,可能没有明确核心冲突和主角成长,适配文艺片和实验电影。",
  774. "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp"
  775. }
  776. ],
  777. "knowledges": [
  778. {
  779. "id": "k1",
  780. "type": "what",
  781. "role": "主",
  782. "parent": null,
  783. "title": "7种常用编剧叙事结构清单",
  784. "业务阶段": [
  785. "脚本"
  786. ],
  787. "出处": [
  788. "卡片1",
  789. "卡片2",
  790. "卡片3",
  791. "卡片4",
  792. "卡片5",
  793. "卡片6"
  794. ],
  795. "界定": "本文总结了编剧常用的7种叙事结构及其创作要点,涵盖从基础线性到复杂实验性的架构方式。",
  796. "kind": "选项",
  797. "主体": [
  798. {
  799. "小标题": "叙事结构选项表",
  800. "形式": "清单",
  801. "条目": [
  802. {
  803. "词": "三幕式结构",
  804. "说明": "最基础的线性叙事。第一幕(开端)交代背景、人设和核心冲突触发;第二幕(发展)是故事主体,核心冲突升级,主角遭遇阻碍,是人物成长和情节铺垫关键期;第三幕(高潮与结局)是矛盾爆发并最终解决冲突。",
  805. "选择线索": "追求线性逻辑、起承转合、建立基本认知时使用。"
  806. },
  807. {
  808. "词": "英雄之旅结构",
  809. "说明": "核心是“平凡人到英雄的蜕变”,分为启程(离开舒适区)、考验(挑战、结盟、对抗反派、突破自我)、归来(获得成长或收获并回归初始世界)。",
  810. "选择线索": "围绕主角成长弧光,表现人物阶段性蜕变时使用。"
  811. },
  812. {
  813. "词": "非线性结构",
  814. "说明": "打破时间先后顺序,通过闪回、闪前、插叙、倒叙、多视角切换呈现。",
  815. "选择线索": "目的是制造悬念、增强张力、重组时间线时使用。"
  816. },
  817. {
  818. "词": "环形结构",
  819. "说明": "结尾与开端形成呼应,使情节完成闭环。分为:非循环类(场景、台词、状态呼应产生宿命感)和带循环类(主角反复经历某段事件直至完成目标)。",
  820. "选择线索": "追求情节闭环或表现宿命感、循环感时使用。"
  821. },
  822. {
  823. "词": "多线叙事结构",
  824. "说明": "多条独立故事线并行推进并在节点交汇。",
  825. "选择线索": "适合群像戏,用于丰富内容维度、提升剧情密度时使用。"
  826. },
  827. {
  828. "词": "嵌套式结构",
  829. "说明": "故事包裹故事(套层结构),如戏中戏、梦中梦。外层是引子,内层有独立情节并与外层呼应或推动外层发展。",
  830. "选择线索": "需要通过故事层层递进或表现多重现实时使用。"
  831. },
  832. {
  833. "词": "反结构",
  834. "说明": "抛弃线性逻辑、核心冲突和完整结局。注重氛围营造、情绪表达和人性探讨,通过碎片化片段拼接,可能没有明确核心冲突和主角成长。",
  835. "选择线索": "适配文艺片和实验电影,注重氛围和情绪表达而非传统框架时使用。"
  836. }
  837. ]
  838. }
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  842. "scope_type": "substance",
  843. "value": "叙事结构",
  844. "candidate": "叙事结构",
  845. "link": "新建",
  846. "score": 0.7536,
  847. "top": [
  848. {
  849. "name": "历史叙事",
  850. "score": 0.7536,
  851. "path": "/理念/知识/历史/历史知识形态/历史叙事"
  852. },
  853. {
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  855. "score": 0.7226,
  856. "path": "/理念/知识/社会知识/社会结构"
  857. },
  858. {
  859. "name": "关系结构",
  860. "score": 0.6959,
  861. "path": "/理念/知识/思想/概念范畴/关系结构"
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  867. "value": "清单",
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  869. "link": "新建",
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  873. "name": "条目列举",
  874. "score": 0.706,
  875. "path": "/架构/逻辑/信息编排逻辑/条目列举"
  876. },
  877. {
  878. "name": "序号列举",
  879. "score": 0.6382,
  880. "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举"
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  885. "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列"
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  889. {
  890. "scope_type": "feeling",
  891. "value": "宿命感",
  892. "candidate": "宿命感",
  893. "link": "新建",
  894. "score": 0.5704,
  895. "top": [
  896. {
  897. "name": "美感",
  898. "score": 0.5704,
  899. "path": "/情感/美感"
  900. },
  901. {
  902. "name": "情感",
  903. "score": 0.565,
  904. "path": "/情感"
  905. },
  906. {
  907. "name": "共情",
  908. "score": 0.5467,
  909. "path": "/情感/共情"
  910. }
  911. ]
  912. },
  913. {
  914. "scope_type": "feeling",
  915. "value": "悬念",
  916. "candidate": "悬念",
  917. "link": "新建",
  918. "score": 0.8985,
  919. "top": [
  920. {
  921. "name": "悬念期待",
  922. "score": 0.8985,
  923. "path": "/认知/好奇/悬念期待"
  924. },
  925. {
  926. "name": "惊奇",
  927. "score": 0.5977,
  928. "path": "/认知/惊奇"
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  930. {
  931. "name": "意外反转",
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  933. "path": "/认知/惊奇/意外反转"
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  936. },
  937. {
  938. "scope_type": "effect",
  939. "value": "情节铺垫",
  940. "candidate": "情节铺垫",
  941. "link": "新建",
  942. "score": 0.8338,
  943. "top": [
  944. {
  945. "name": "情感铺垫",
  946. "score": 0.8338,
  947. "path": "/结构/叙事推进/铺垫准备/情感铺垫"
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  950. "name": "设定铺垫",
  951. "score": 0.8033,
  952. "path": "/结构/叙事推进/铺垫准备/设定铺垫"
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  955. "name": "逻辑铺垫",
  956. "score": 0.7843,
  957. "path": "/结构/叙事推进/铺垫准备/逻辑铺垫"
  958. }
  959. ]
  960. },
  961. {
  962. "scope_type": "effect",
  963. "value": "氛围营造",
  964. "candidate": "氛围营造",
  965. "link": "复用",
  966. "score": 0.9987,
  967. "top": [
  968. {
  969. "name": "氛围营造",
  970. "score": 0.9987,
  971. "path": "/表达/氛围营造"
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  974. "name": "场景描绘",
  975. "score": 0.626,
  976. "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘"
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  978. {
  979. "name": "基调设定",
  980. "score": 0.6186,
  981. "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
  982. }
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  986. "scope_type": "effect",
  987. "value": "人物刻画",
  988. "candidate": "人物刻画",
  989. "link": "新建",
  990. "score": 0.8592,
  991. "top": [
  992. {
  993. "name": "形象刻画",
  994. "score": 0.8592,
  995. "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画"
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  997. {
  998. "name": "行为刻画",
  999. "score": 0.8207,
  1000. "path": "/表达/形象塑造/行为刻画"
  1001. },
  1002. {
  1003. "name": "人物引入",
  1004. "score": 0.6936,
  1005. "path": "/表达/形象塑造/人物引入"
  1006. }
  1007. ]
  1008. },
  1009. {
  1010. "scope_type": "intent",
  1011. "value": "教学",
  1012. "candidate": "教学",
  1013. "link": "复用",
  1014. "score": 0.9997,
  1015. "top": [
  1016. {
  1017. "name": "教学",
  1018. "score": 0.9997,
  1019. "path": "/信息传递/知识传递/教学"
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  1021. {
  1022. "name": "知识传递",
  1023. "score": 0.6242,
  1024. "path": "/信息传递/知识传递"
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  1026. {
  1027. "name": "科普",
  1028. "score": 0.5595,
  1029. "path": "/信息传递/知识传递/科普"
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  1038. "post_id": "67e2e39b0000000003028ff0",
  1039. "source_id": "xhs_67e2e39b0000000003028ff0",
  1040. "title": "剧本创作:理解前提、人物、冲突",
  1041. "platform": "xiaohongshu",
  1042. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0",
  1043. "media": {
  1044. "type": "image",
  1045. "video_url": null,
  1046. "images": [
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  1048. "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp",
  1049. "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp",
  1050. "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp",
  1051. "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp",
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  1053. ]
  1054. },
  1055. "cards": [
  1056. {
  1057. "index": 1,
  1058. "content": "前提的定义与构成:前提是剧本的目标和简明概括。有效的前提构成公式 = 作者立场 + 人物 + 冲突 + 结论。人物的突出特征应由前提给予。",
  1059. "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp"
  1060. },
  1061. {
  1062. "index": 2,
  1063. "content": "人物的三维度结构:1.生理维度(性别、年龄、外表、遗传等);2.社会维度(阶层、职业、教育、家庭等);3.心理维度(道德标准、性格、志向、挫折等)。强调人物需随环境变化,人物的发展是面对冲突的反应。",
  1064. "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp"
  1065. },
  1066. {
  1067. "index": 3,
  1068. "content": "人物的关系与动力:人物需具备足够的意志力将奋斗进行到底。剧作家构思情节时需问:我应该做什么?别人会做什么?什么应该被完成?主使人物(主角)源于某种内在或外在的必然驱使(如荣誉、复仇);对立人物需与主角同样有力且实力相当。",
  1069. "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp"
  1070. },
  1071. {
  1072. "index": 4,
  1073. "content": "冲突的定义与四种类型:1.静态冲突(人物无可见发展);2.跳跃冲突(强迫人物做出不相符的行动);3.缓慢升级(前提同人物维度共同结果,环环相扣);4.预示(即张力,对冲突的允诺)。",
  1074. "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp"
  1075. },
  1076. {
  1077. "index": 5,
  1078. "content": "冲突的发现与基础:可以通过观察周遭人的品质发现冲突(如贪婪、诚实、傲慢等)。冲突的基础是『攻击—反击』,当对立事物迎面相遇,冲突便不可避免,冲突的升级会由于势均力敌引发高潮。",
  1079. "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp"
  1080. },
  1081. {
  1082. "index": 6,
  1083. "content": "情节转折与结构:1.过渡:小的冲突使人物从一种精神状态进入另一种;2.切入点:必须是决定点,让人物在绝望或转折点切入;3.危机、高潮、结局:危机是转折点,高潮是生产过程,结局是结果。强调每个场景都应包含前提呈现、人物、冲突、过渡、危机、高潮和结局。",
  1084. "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp"
  1085. }
  1086. ],
  1087. "knowledges": [
  1088. {
  1089. "id": "k1",
  1090. "type": "how",
  1091. "role": "主",
  1092. "parent": null,
  1093. "title": "基于要素的剧本场景创作法",
  1094. "purpose": "通过要素整合完成一段剧本场景",
  1095. "业务阶段": [
  1096. "脚本"
  1097. ],
  1098. "steps": [
  1099. {
  1100. "id": "s1",
  1101. "input": "剧本的初始想法",
  1102. "directive": "确定剧本的目标和简明概括。使用公式:作者立场+人物+冲突+结论。人物的突出特征应由此前提给予。",
  1103. "output": "剧本前提",
  1104. "出处": [
  1105. "卡片1"
  1106. ],
  1107. "创作阶段": "定向",
  1108. "动作": "确立前提",
  1109. "作用域": [
  1110. {
  1111. "scope_type": "substance",
  1112. "value": "剧本前提",
  1113. "candidate": "剧本前提",
  1114. "link": "新建",
  1115. "score": 0.5583,
  1116. "top": [
  1117. {
  1118. "name": "概念构想",
  1119. "score": 0.5583,
  1120. "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想"
  1121. },
  1122. {
  1123. "name": "标题",
  1124. "score": 0.546,
  1125. "path": "/表象/视觉/符号/文字符号/标题"
  1126. },
  1127. {
  1128. "name": "场景感悟",
  1129. "score": 0.5445,
  1130. "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
  1131. }
  1132. ]
  1133. },
  1134. {
  1135. "scope_type": "effect",
  1136. "value": "故事导向",
  1137. "candidate": "故事导向",
  1138. "link": "新建",
  1139. "score": 0.5852,
  1140. "top": [
  1141. {
  1142. "name": "行动引导",
  1143. "score": 0.5852,
  1144. "path": "/表达/互动引导/行动引导"
  1145. },
  1146. {
  1147. "name": "叙事推进",
  1148. "score": 0.5819,
  1149. "path": "/结构/叙事推进"
  1150. },
  1151. {
  1152. "name": "互动引导",
  1153. "score": 0.5742,
  1154. "path": "/表达/互动引导"
  1155. }
  1156. ]
  1157. },
  1158. {
  1159. "scope_type": "intent",
  1160. "value": "起草剧本",
  1161. "candidate": "起草剧本",
  1162. "link": "新建",
  1163. "score": 0.458,
  1164. "top": [
  1165. {
  1166. "name": "解读",
  1167. "score": 0.458,
  1168. "path": "/信息传递/知识传递/解读"
  1169. },
  1170. {
  1171. "name": "事实呈现",
  1172. "score": 0.4542,
  1173. "path": "/信息传递/事实呈现"
  1174. },
  1175. {
  1176. "name": "科普",
  1177. "score": 0.4403,
  1178. "path": "/信息传递/知识传递/科普"
  1179. }
  1180. ]
  1181. }
  1182. ]
  1183. },
  1184. {
  1185. "id": "s2",
  1186. "input": "← s1 的剧本前提",
  1187. "directive": "构建人物的生理(性别、年龄等)、社会(阶层、职业等)、心理(道德、志向等)三个维度,并确保主使人物有内在/外在驱动力(如荣誉、复仇),对立人物需与主角实力相当。",
  1188. "output": "人物设定",
  1189. "出处": [
  1190. "卡片2",
  1191. "卡片3"
  1192. ],
  1193. "创作阶段": "构思",
  1194. "动作": "人物建模",
  1195. "作用域": [
  1196. {
  1197. "scope_type": "substance",
  1198. "value": "人物小传",
  1199. "candidate": "人物小传",
  1200. "link": "新建",
  1201. "score": 0.7734,
  1202. "top": [
  1203. {
  1204. "name": "人物故事",
  1205. "score": 0.7734,
  1206. "path": "/理念/事件/社会事件/人物故事"
  1207. },
  1208. {
  1209. "name": "人物评价",
  1210. "score": 0.7287,
  1211. "path": "/理念/观念/社会观念/时政评议/历史评价/人物评价"
  1212. },
  1213. {
  1214. "name": "人物",
  1215. "score": 0.7253,
  1216. "path": "/表象/视觉/实体/人物"
  1217. }
  1218. ]
  1219. },
  1220. {
  1221. "scope_type": "form",
  1222. "value": "三维建模",
  1223. "candidate": "三维建模",
  1224. "link": "新建",
  1225. "score": 0.8476,
  1226. "top": [
  1227. {
  1228. "name": "三维建模合成",
  1229. "score": 0.8476,
  1230. "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成"
  1231. },
  1232. {
  1233. "name": "材质纹理融合",
  1234. "score": 0.5819,
  1235. "path": "/架构/创意/元素嫁接/材质纹理融合"
  1236. },
  1237. {
  1238. "name": "角色塑造",
  1239. "score": 0.5634,
  1240. "path": "/架构/叙事/叙事组织/角色书写/角色塑造"
  1241. }
  1242. ]
  1243. },
  1244. {
  1245. "scope_type": "effect",
  1246. "value": "动力设定",
  1247. "candidate": "动力设定",
  1248. "link": "新建",
  1249. "score": 0.6324,
  1250. "top": [
  1251. {
  1252. "name": "基调设定",
  1253. "score": 0.6324,
  1254. "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
  1255. },
  1256. {
  1257. "name": "动态历程",
  1258. "score": 0.5976,
  1259. "path": "/表达/信息传达/传达手法/信息呈现/动态历程"
  1260. },
  1261. {
  1262. "name": "设定铺垫",
  1263. "score": 0.5919,
  1264. "path": "/结构/叙事推进/铺垫准备/设定铺垫"
  1265. }
  1266. ]
  1267. }
  1268. ]
  1269. },
  1270. {
  1271. "id": "s3",
  1272. "input": "← s2 的人物设定",
  1273. "directive": "在决定点/转折点切入故事。利用『攻击—反击』逻辑,通过过渡(小冲突)引导人物转变,促使冲突缓慢升级。",
  1274. "output": "情节切入与转折",
  1275. "出处": [
  1276. "卡片6",
  1277. "卡片5"
  1278. ],
  1279. "创作阶段": "结构",
  1280. "动作": "情节切入",
  1281. "作用域": [
  1282. {
  1283. "scope_type": "substance",
  1284. "value": "情节转折点",
  1285. "candidate": "情节转折点",
  1286. "link": "新建",
  1287. "score": 0.64,
  1288. "top": [
  1289. {
  1290. "name": "历史转折",
  1291. "score": 0.64,
  1292. "path": "/理念/知识/历史/历史议题/历史转折"
  1293. },
  1294. {
  1295. "name": "场景感悟",
  1296. "score": 0.5817,
  1297. "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
  1298. },
  1299. {
  1300. "name": "历史叙事",
  1301. "score": 0.5759,
  1302. "path": "/理念/知识/历史/历史知识形态/历史叙事"
  1303. }
  1304. ]
  1305. },
  1306. {
  1307. "scope_type": "effect",
  1308. "value": "节奏驱动",
  1309. "candidate": "节奏驱动",
  1310. "link": "新建",
  1311. "score": 0.7206,
  1312. "top": [
  1313. {
  1314. "name": "推进节奏",
  1315. "score": 0.7206,
  1316. "path": "/结构/叙事推进/推进节奏"
  1317. },
  1318. {
  1319. "name": "动机驱力",
  1320. "score": 0.5883,
  1321. "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/动机驱力"
  1322. },
  1323. {
  1324. "name": "叙事推进",
  1325. "score": 0.5574,
  1326. "path": "/结构/叙事推进"
  1327. }
  1328. ]
  1329. },
  1330. {
  1331. "scope_type": "feeling",
  1332. "value": "冲突感",
  1333. "candidate": "冲突感",
  1334. "link": "新建",
  1335. "score": 0.635,
  1336. "top": [
  1337. {
  1338. "name": "反差冲击",
  1339. "score": 0.635,
  1340. "path": "/认知/惊奇/反差冲击"
  1341. },
  1342. {
  1343. "name": "美感",
  1344. "score": 0.5916,
  1345. "path": "/情感/美感"
  1346. },
  1347. {
  1348. "name": "风格美感",
  1349. "score": 0.5863,
  1350. "path": "/情感/美感/风格美感"
  1351. }
  1352. ]
  1353. }
  1354. ]
  1355. },
  1356. {
  1357. "id": "s4",
  1358. "input": "← s3 的情节转折",
  1359. "directive": "推动冲突直至危机(转折点),引向高潮(生产过程),最终达成结局(结果)。确保场景包含前提、人物、冲突、过渡、危机、高潮和结局。",
  1360. "output": "完成的剧本场景",
  1361. "出处": [
  1362. "卡片6"
  1363. ],
  1364. "创作阶段": "成文",
  1365. "动作": "场景收口",
  1366. "作用域": [
  1367. {
  1368. "scope_type": "substance",
  1369. "value": "场景结构",
  1370. "candidate": "场景结构",
  1371. "link": "新建",
  1372. "score": 0.7731,
  1373. "top": [
  1374. {
  1375. "name": "场景形象",
  1376. "score": 0.7731,
  1377. "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
  1378. },
  1379. {
  1380. "name": "场景感悟",
  1381. "score": 0.7414,
  1382. "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
  1383. },
  1384. {
  1385. "name": "场景氛围",
  1386. "score": 0.7403,
  1387. "path": "/表象/视觉/画面/后期/情绪意境/场景氛围"
  1388. }
  1389. ]
  1390. },
  1391. {
  1392. "scope_type": "effect",
  1393. "value": "戏剧张力",
  1394. "candidate": "戏剧张力",
  1395. "link": "新建",
  1396. "score": 0.8099,
  1397. "top": [
  1398. {
  1399. "name": "情感张力",
  1400. "score": 0.8099,
  1401. "path": "/表达/论证说理/分析论证/对比反差/情感张力"
  1402. },
  1403. {
  1404. "name": "悬念设置",
  1405. "score": 0.6324,
  1406. "path": "/结构/叙事推进/叙事推进节点/悬念设置"
  1407. },
  1408. {
  1409. "name": "矛盾冲突",
  1410. "score": 0.6286,
  1411. "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
  1412. }
  1413. ]
  1414. },
  1415. {
  1416. "scope_type": "intent",
  1417. "value": "完成场景",
  1418. "candidate": "完成场景",
  1419. "link": "新建",
  1420. "score": 0.4372,
  1421. "top": [
  1422. {
  1423. "name": "事实呈现",
  1424. "score": 0.4372,
  1425. "path": "/信息传递/事实呈现"
  1426. },
  1427. {
  1428. "name": "行为引导",
  1429. "score": 0.4207,
  1430. "path": "/行为引导"
  1431. },
  1432. {
  1433. "name": "裂变",
  1434. "score": 0.4196,
  1435. "path": "/行为引导/裂变"
  1436. }
  1437. ]
  1438. }
  1439. ]
  1440. }
  1441. ],
  1442. "dropped": []
  1443. },
  1444. {
  1445. "id": "k2",
  1446. "type": "what",
  1447. "role": "组件",
  1448. "parent": {
  1449. "how_id": "k1",
  1450. "step": 1
  1451. },
  1452. "title": "有效前提的构成公式",
  1453. "业务阶段": [
  1454. "脚本"
  1455. ],
  1456. "出处": [
  1457. "卡片1"
  1458. ],
  1459. "界定": "前提是剧本的目标和简明概括,是引导剧作方向的核心。",
  1460. "kind": "构成",
  1461. "主体": [
  1462. {
  1463. "小标题": "前提构成公式",
  1464. "形式": "定义",
  1465. "条目": [
  1466. {
  1467. "词": "作者立场",
  1468. "说明": "作者对该题材的基本观点或态度。"
  1469. },
  1470. {
  1471. "词": "人物",
  1472. "说明": "承载故事的核心主体。"
  1473. },
  1474. {
  1475. "词": "冲突",
  1476. "说明": "推动发展的矛盾。"
  1477. },
  1478. {
  1479. "词": "结论",
  1480. "说明": "故事最终达成的结果。"
  1481. }
  1482. ]
  1483. }
  1484. ],
  1485. "作用域": [
  1486. {
  1487. "scope_type": "substance",
  1488. "value": "前提要素",
  1489. "candidate": "前提要素",
  1490. "link": "新建",
  1491. "score": 0.7245,
  1492. "top": [
  1493. {
  1494. "name": "构成要素",
  1495. "score": 0.7245,
  1496. "path": "/理念/知识/思想/概念范畴/关系结构/构成要素"
  1497. },
  1498. {
  1499. "name": "基础概念",
  1500. "score": 0.5442,
  1501. "path": "/理念/知识/公共管理/补贴福利/补贴制度/基础概念"
  1502. },
  1503. {
  1504. "name": "概念范畴",
  1505. "score": 0.5197,
  1506. "path": "/理念/知识/思想/概念范畴"
  1507. }
  1508. ]
  1509. },
  1510. {
  1511. "scope_type": "form",
  1512. "value": "公式化结构",
  1513. "candidate": "公式化结构",
  1514. "link": "新建",
  1515. "score": 0.6961,
  1516. "top": [
  1517. {
  1518. "name": "对话结构",
  1519. "score": 0.6961,
  1520. "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
  1521. },
  1522. {
  1523. "name": "结构编排",
  1524. "score": 0.6817,
  1525. "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排"
  1526. },
  1527. {
  1528. "name": "结构编排",
  1529. "score": 0.6817,
  1530. "path": "/架构/叙事/叙事组织/脉络铺排/结构编排"
  1531. }
  1532. ]
  1533. },
  1534. {
  1535. "scope_type": "effect",
  1536. "value": "逻辑自洽",
  1537. "candidate": "逻辑自洽",
  1538. "link": "复用",
  1539. "score": 0.9997,
  1540. "top": [
  1541. {
  1542. "name": "逻辑自洽",
  1543. "score": 0.9997,
  1544. "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽"
  1545. },
  1546. {
  1547. "name": "逻辑推演",
  1548. "score": 0.7012,
  1549. "path": "/表达/论证说理/证据支撑/逻辑推演"
  1550. },
  1551. {
  1552. "name": "逻辑顺接",
  1553. "score": 0.6568,
  1554. "path": "/结构/叙事推进/承接转换/逻辑顺接"
  1555. }
  1556. ]
  1557. }
  1558. ]
  1559. },
  1560. {
  1561. "id": "k3",
  1562. "type": "what",
  1563. "role": "组件",
  1564. "parent": {
  1565. "how_id": "k1",
  1566. "step": 2
  1567. },
  1568. "title": "人物三维度结构模型",
  1569. "业务阶段": [
  1570. "脚本"
  1571. ],
  1572. "出处": [
  1573. "卡片2"
  1574. ],
  1575. "界定": "通过三个具体的层面构建立体且具有发展潜质的人物。",
  1576. "kind": "构成",
  1577. "主体": [
  1578. {
  1579. "小标题": "生理维度",
  1580. "条目": [
  1581. {
  1582. "词": "外在属性",
  1583. "说明": "包含性别、年龄、外表、遗传等要素。"
  1584. }
  1585. ]
  1586. },
  1587. {
  1588. "小标题": "社会维度",
  1589. "条目": [
  1590. {
  1591. "词": "社会关系",
  1592. "说明": "包含阶层、职业、教育、家庭等要素。"
  1593. }
  1594. ]
  1595. },
  1596. {
  1597. "小标题": "心理维度",
  1598. "条目": [
  1599. {
  1600. "词": "内在驱动",
  1601. "说明": "包含道德标准、性格、志向、挫折等要素。"
  1602. }
  1603. ]
  1604. }
  1605. ],
  1606. "作用域": [
  1607. {
  1608. "scope_type": "substance",
  1609. "value": "人物刻画",
  1610. "candidate": "人物刻画",
  1611. "link": "新建",
  1612. "score": 0.8049,
  1613. "top": [
  1614. {
  1615. "name": "人物形象",
  1616. "score": 0.8049,
  1617. "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
  1618. },
  1619. {
  1620. "name": "人物特征",
  1621. "score": 0.7587,
  1622. "path": "/表象/视觉/实体/人物/人物特征"
  1623. },
  1624. {
  1625. "name": "人物",
  1626. "score": 0.7463,
  1627. "path": "/表象/视觉/实体/人物"
  1628. }
  1629. ]
  1630. },
  1631. {
  1632. "scope_type": "form",
  1633. "value": "三维度模型",
  1634. "candidate": "三维度模型",
  1635. "link": "新建",
  1636. "score": 0.6837,
  1637. "top": [
  1638. {
  1639. "name": "三维建模合成",
  1640. "score": 0.6837,
  1641. "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成"
  1642. },
  1643. {
  1644. "name": "价值塑造",
  1645. "score": 0.5223,
  1646. "path": "/架构/策略/认知引导/话语影响/立场引导/价值塑造"
  1647. },
  1648. {
  1649. "name": "第三人称",
  1650. "score": 0.5195,
  1651. "path": "/架构/叙事/叙事视角/人称结构/第三人称"
  1652. }
  1653. ]
  1654. },
  1655. {
  1656. "scope_type": "effect",
  1657. "value": "角色深度",
  1658. "candidate": "角色深度",
  1659. "link": "新建",
  1660. "score": 0.7188,
  1661. "top": [
  1662. {
  1663. "name": "传达深度",
  1664. "score": 0.7188,
  1665. "path": "/表达/信息传达/传达深度"
  1666. },
  1667. {
  1668. "name": "深度展开",
  1669. "score": 0.6969,
  1670. "path": "/表达/信息传达/传达手法/信息呈现/陈列展示/深度展开"
  1671. },
  1672. {
  1673. "name": "行为刻画",
  1674. "score": 0.5862,
  1675. "path": "/表达/形象塑造/行为刻画"
  1676. }
  1677. ]
  1678. }
  1679. ]
  1680. },
  1681. {
  1682. "id": "k4",
  1683. "type": "what",
  1684. "role": "组件",
  1685. "parent": {
  1686. "how_id": "k1",
  1687. "step": 3
  1688. },
  1689. "title": "冲突的四种类型清单",
  1690. "业务阶段": [
  1691. "脚本"
  1692. ],
  1693. "出处": [
  1694. "卡片4"
  1695. ],
  1696. "界定": "描述剧本中人物行动与矛盾发展的不同形态。",
  1697. "kind": "选项",
  1698. "主体": [
  1699. {
  1700. "小标题": "冲突类型",
  1701. "形式": "分类",
  1702. "条目": [
  1703. {
  1704. "词": "静态冲突",
  1705. "说明": "人物无可见发展。",
  1706. "选择线索": "通常需避免,因其会导致故事停滞。"
  1707. },
  1708. {
  1709. "词": "跳跃冲突",
  1710. "说明": "强迫人物做出不相符的行动。",
  1711. "选择线索": "用于产生剧烈的情节反差但需注意逻辑。"
  1712. },
  1713. {
  1714. "词": "缓慢升级",
  1715. "说明": "前提同人物维度共同结果,环环相扣。",
  1716. "选择线索": "追求逻辑严密的戏剧发展时使用。"
  1717. },
  1718. {
  1719. "词": "预示 (即张力)",
  1720. "说明": "对冲突的允诺。",
  1721. "选择线索": "用于建立读者期待,维持悬念。"
  1722. }
  1723. ]
  1724. }
  1725. ],
  1726. "作用域": [
  1727. {
  1728. "scope_type": "substance",
  1729. "value": "戏剧冲突",
  1730. "candidate": "戏剧冲突",
  1731. "link": "新建",
  1732. "score": 0.7633,
  1733. "top": [
  1734. {
  1735. "name": "戏剧演出",
  1736. "score": 0.7633,
  1737. "path": "/表象/视觉/行为/表演行为/综艺表演/戏剧演出"
  1738. },
  1739. {
  1740. "name": "冲突对抗",
  1741. "score": 0.7198,
  1742. "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
  1743. },
  1744. {
  1745. "name": "战争冲突",
  1746. "score": 0.675,
  1747. "path": "/理念/事件/政治事件/战争冲突"
  1748. }
  1749. ]
  1750. },
  1751. {
  1752. "scope_type": "form",
  1753. "value": "分类清单",
  1754. "candidate": "分类清单",
  1755. "link": "新建",
  1756. "score": 0.6985,
  1757. "top": [
  1758. {
  1759. "name": "条目列举",
  1760. "score": 0.6985,
  1761. "path": "/架构/逻辑/信息编排逻辑/条目列举"
  1762. },
  1763. {
  1764. "name": "序号列举",
  1765. "score": 0.6418,
  1766. "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举"
  1767. },
  1768. {
  1769. "name": "排名榜单",
  1770. "score": 0.6274,
  1771. "path": "/架构/逻辑/信息编排逻辑/条目列举/排名榜单"
  1772. }
  1773. ]
  1774. },
  1775. {
  1776. "scope_type": "feeling",
  1777. "value": "悬念感",
  1778. "candidate": "悬念感",
  1779. "link": "新建",
  1780. "score": 0.8512,
  1781. "top": [
  1782. {
  1783. "name": "悬念期待",
  1784. "score": 0.8512,
  1785. "path": "/认知/好奇/悬念期待"
  1786. },
  1787. {
  1788. "name": "美感",
  1789. "score": 0.5895,
  1790. "path": "/情感/美感"
  1791. },
  1792. {
  1793. "name": "空间美感",
  1794. "score": 0.5655,
  1795. "path": "/情感/美感/空间美感"
  1796. }
  1797. ]
  1798. }
  1799. ]
  1800. },
  1801. {
  1802. "id": "k5",
  1803. "type": "why",
  1804. "role": "组件",
  1805. "parent": {
  1806. "how_id": "k1",
  1807. "step": 4
  1808. },
  1809. "title": "冲突升级与高潮原理",
  1810. "业务阶段": [
  1811. "脚本"
  1812. ],
  1813. "出处": [
  1814. "卡片5"
  1815. ],
  1816. "主张": "冲突的升级源于对立事物的『攻击—反击』且需势力均力敌。",
  1817. "支撑": [
  1818. {
  1819. "小标题": "发生机制",
  1820. "形式": "机制",
  1821. "内容": "当对立事物(如主角与对立人物)迎面相遇且双方都具备足够意志力将奋斗进行到底时,冲突不可避免。"
  1822. },
  1823. {
  1824. "小标题": "取舍落点",
  1825. "形式": "取舍",
  1826. "内容": "创作时应确保反派(对立人物)与主角同样有力,避免实力悬殊导致的高潮乏力。"
  1827. }
  1828. ],
  1829. "作用域": [
  1830. {
  1831. "scope_type": "substance",
  1832. "value": "对抗机制",
  1833. "candidate": "对抗机制",
  1834. "link": "新建",
  1835. "score": 0.7001,
  1836. "top": [
  1837. {
  1838. "name": "冲突对抗",
  1839. "score": 0.7001,
  1840. "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
  1841. },
  1842. {
  1843. "name": "生理机制",
  1844. "score": 0.631,
  1845. "path": "/理念/知识/身心科学/健康养生/身体健康/生理机制"
  1846. },
  1847. {
  1848. "name": "标准机制",
  1849. "score": 0.609,
  1850. "path": "/理念/知识/思想/标准机制"
  1851. }
  1852. ]
  1853. },
  1854. {
  1855. "scope_type": "effect",
  1856. "value": "冲突升级",
  1857. "candidate": "冲突升级",
  1858. "link": "新建",
  1859. "score": 0.7209,
  1860. "top": [
  1861. {
  1862. "name": "矛盾冲突",
  1863. "score": 0.7209,
  1864. "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
  1865. },
  1866. {
  1867. "name": "层次跃升",
  1868. "score": 0.5661,
  1869. "path": "/表达/论证说理/提炼升华/升华深化/层次跃升"
  1870. },
  1871. {
  1872. "name": "情感张力",
  1873. "score": 0.5521,
  1874. "path": "/表达/论证说理/分析论证/对比反差/情感张力"
  1875. }
  1876. ]
  1877. },
  1878. {
  1879. "scope_type": "intent",
  1880. "value": "制造高潮",
  1881. "candidate": "制造高潮",
  1882. "link": "新建",
  1883. "score": 0.4902,
  1884. "top": [
  1885. {
  1886. "name": "揭露",
  1887. "score": 0.4902,
  1888. "path": "/信息传递/事实呈现/揭露"
  1889. },
  1890. {
  1891. "name": "科普",
  1892. "score": 0.4868,
  1893. "path": "/信息传递/知识传递/科普"
  1894. },
  1895. {
  1896. "name": "裂变",
  1897. "score": 0.4742,
  1898. "path": "/行为引导/裂变"
  1899. }
  1900. ]
  1901. }
  1902. ]
  1903. }
  1904. ]
  1905. },
  1906. {
  1907. "post_id": "680659e8000000001a007a11",
  1908. "source_id": "xhs_680659e8000000001a007a11",
  1909. "title": "故事设计原理拆解学习",
  1910. "platform": "xiaohongshu",
  1911. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11",
  1912. "media": {
  1913. "type": "image",
  1914. "video_url": null,
  1915. "images": [
  1916. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp",
  1917. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp",
  1918. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp",
  1919. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp",
  1920. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp",
  1921. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp",
  1922. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp",
  1923. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp",
  1924. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp"
  1925. ]
  1926. },
  1927. "cards": [
  1928. {
  1929. "index": 1,
  1930. "content": "故事叙事弧线包含五部分:1.阐述(交代主人公基本事实);2.上升动作(进展纠葛,篇幅最大);3.情节突变(危机);4.问题解决(高潮);5.下降动作(结局)。激励事件是打破生活平衡、发动故事的首要导因,分为随机(巧合)和有因(决定)两类。",
  1931. "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp"
  1932. },
  1933. {
  1934. "index": 2,
  1935. "content": "激励事件构思:思考发生在主人公身上最坏的事如何变成最好的事,或反之。故事主体设计包含纠葛(制造磨难)与进展纠葛(面对抗力产生的冲突)。冲突原则包括内心冲突、个人冲突及个人-外界冲突。",
  1936. "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp"
  1937. },
  1938. {
  1939. "index": 3,
  1940. "content": "故事宏观结构——幕设计:节拍构成场景,场景构成序列,序列构成幕。标准三幕结构要求在开篇、第一幕、第二幕和第三幕高潮处设置四个重大场景,并提供了主、次情节的时间占比参考图。",
  1941. "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp"
  1942. },
  1943. {
  1944. "index": 4,
  1945. "content": "场景设计:场景是在连续时空中通过冲突表现出价值改变的行为。场景动感取决于转折点、伏笔/分晓、情感动力和选择。转折点效果包含惊奇、增强好奇心、见识和新方向。",
  1946. "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp"
  1947. },
  1948. {
  1949. "index": 5,
  1950. "content": "情感转折设计:核心情感为快感和痛感。需遵循回报递减定理,必须在正面和负面情感间制造动态交替。创作需移情于人物,让人物利益攸关,通过价值转变引发情感。",
  1951. "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp"
  1952. },
  1953. {
  1954. "index": 6,
  1955. "content": "真正的选择必须是两难之选:情境一是不可调和的两善取其一,情境二是两恶取其轻。通过人物A、B、C构成的三方关系框架(三角设计)可创造更复杂的冲突和闭合式结局。",
  1956. "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp"
  1957. },
  1958. {
  1959. "index": 7,
  1960. "content": "场景分析的五步程序:1.确定冲突(明确场景目标及抗力);2.标注开篇价值;3.将场景分解为节拍(分析人物动作/反应的交流);4.标注结尾价值并与开篇比较(确认转化);5.概述节拍并标注转折点位置。",
  1961. "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp"
  1962. },
  1963. {
  1964. "index": 8,
  1965. "content": "危机是故事的必备场景,指终极决定。它是故事中最紧张的点,必须是真正的两难之境。危机决策能揭示人物深层性格,并导致高潮的产生。",
  1966. "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp"
  1967. },
  1968. {
  1969. "index": 9,
  1970. "content": "高潮与结局:高潮必须产生具有绝对、不可逆转、最大负荷的价值变迁以打动观众。结局用于解决次情节、展示高潮的影响所及,并创造“壮观场面和真理”融为一体的效果。",
  1971. "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp"
  1972. }
  1973. ],
  1974. "knowledges": [
  1975. {
  1976. "id": "k1",
  1977. "type": "how",
  1978. "role": "主",
  1979. "parent": null,
  1980. "title": "场景分析五步法",
  1981. "purpose": "通过五个步骤分析并验证一个场景的价值转折与冲突质量",
  1982. "业务阶段": [
  1983. "脚本"
  1984. ],
  1985. "steps": [
  1986. {
  1987. "id": "s1",
  1988. "input": "原始场景构思或草稿",
  1989. "directive": "确定冲突。明确该场景中人物的具体目标,以及阻碍目标实现的抗力是什么。",
  1990. "output": "场景目标与抗力定义",
  1991. "出处": [
  1992. "卡片7"
  1993. ],
  1994. "创作阶段": "打磨",
  1995. "动作": "冲突核验",
  1996. "作用域": [
  1997. {
  1998. "scope_type": "substance",
  1999. "value": "冲突构建",
  2000. "candidate": "冲突构建",
  2001. "link": "新建",
  2002. "score": 0.7623,
  2003. "top": [
  2004. {
  2005. "name": "冲突对抗",
  2006. "score": 0.7623,
  2007. "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
  2008. },
  2009. {
  2010. "name": "战争冲突",
  2011. "score": 0.6787,
  2012. "path": "/理念/事件/政治事件/战争冲突"
  2013. },
  2014. {
  2015. "name": "地缘冲突",
  2016. "score": 0.6262,
  2017. "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突"
  2018. }
  2019. ]
  2020. },
  2021. {
  2022. "scope_type": "effect",
  2023. "value": "目标设定",
  2024. "candidate": "目标设定",
  2025. "link": "新建",
  2026. "score": 0.6144,
  2027. "top": [
  2028. {
  2029. "name": "基调设定",
  2030. "score": 0.6144,
  2031. "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
  2032. },
  2033. {
  2034. "name": "动机激发",
  2035. "score": 0.5784,
  2036. "path": "/表达/信息传达/传达手法/强调突出/动机激发"
  2037. },
  2038. {
  2039. "name": "行动引导",
  2040. "score": 0.5615,
  2041. "path": "/表达/互动引导/行动引导"
  2042. }
  2043. ]
  2044. },
  2045. {
  2046. "scope_type": "effect",
  2047. "value": "阻碍设置",
  2048. "candidate": "阻碍设置",
  2049. "link": "新建",
  2050. "score": 0.5328,
  2051. "top": [
  2052. {
  2053. "name": "设定铺垫",
  2054. "score": 0.5328,
  2055. "path": "/结构/叙事推进/铺垫准备/设定铺垫"
  2056. },
  2057. {
  2058. "name": "悬念设置",
  2059. "score": 0.5243,
  2060. "path": "/结构/叙事推进/叙事推进节点/悬念设置"
  2061. },
  2062. {
  2063. "name": "基调设定",
  2064. "score": 0.4893,
  2065. "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
  2066. }
  2067. ]
  2068. }
  2069. ]
  2070. },
  2071. {
  2072. "id": "s2",
  2073. "input": "← s1 的场景目标与抗力定义",
  2074. "directive": "标注开篇价值。识别场景开始时,人物所处的核心价值状态(如:生/死、爱/恨、自由/囚禁)。",
  2075. "output": "场景初始价值位",
  2076. "出处": [
  2077. "卡片7"
  2078. ],
  2079. "创作阶段": "打磨",
  2080. "动作": "价值标注",
  2081. "作用域": [
  2082. {
  2083. "scope_type": "substance",
  2084. "value": "价值状态",
  2085. "candidate": "价值状态",
  2086. "link": "新建",
  2087. "score": 0.7296,
  2088. "top": [
  2089. {
  2090. "name": "价值导向",
  2091. "score": 0.7296,
  2092. "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向"
  2093. },
  2094. {
  2095. "name": "价值观念",
  2096. "score": 0.7284,
  2097. "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念"
  2098. },
  2099. {
  2100. "name": "价值象征",
  2101. "score": 0.7103,
  2102. "path": "/理念/知识/思想/概念范畴/价值象征"
  2103. }
  2104. ]
  2105. },
  2106. {
  2107. "scope_type": "effect",
  2108. "value": "状态评估",
  2109. "candidate": "状态评估",
  2110. "link": "新建",
  2111. "score": 0.6406,
  2112. "top": [
  2113. {
  2114. "name": "困境状态",
  2115. "score": 0.6406,
  2116. "path": "/表达/论证说理/分析论证/揭示溯因/困境状态"
  2117. },
  2118. {
  2119. "name": "引用评价",
  2120. "score": 0.5728,
  2121. "path": "/表达/论证说理/证据支撑/引用援引/引用评价"
  2122. },
  2123. {
  2124. "name": "地位确认",
  2125. "score": 0.5197,
  2126. "path": "/表达/论证说理/分析论证/论证评判/定性确立/地位确认"
  2127. }
  2128. ]
  2129. }
  2130. ]
  2131. },
  2132. {
  2133. "id": "s3",
  2134. "input": "← s2 的场景初始价值位",
  2135. "directive": "将场景分解为节拍。逐句或逐段分析人物动作与反应之间的交流、对抗逻辑。",
  2136. "output": "场景节拍序列",
  2137. "出处": [
  2138. "卡片7"
  2139. ],
  2140. "创作阶段": "打磨",
  2141. "动作": "节拍拆解",
  2142. "作用域": [
  2143. {
  2144. "scope_type": "form",
  2145. "value": "场景节拍",
  2146. "candidate": "场景节拍",
  2147. "link": "新建",
  2148. "score": 0.6859,
  2149. "top": [
  2150. {
  2151. "name": "场景描写",
  2152. "score": 0.6859,
  2153. "path": "/架构/修辞/描写刻画/细节描绘/场景描写"
  2154. },
  2155. {
  2156. "name": "场景取景",
  2157. "score": 0.6844,
  2158. "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄取景/场景取景"
  2159. },
  2160. {
  2161. "name": "场景植入",
  2162. "score": 0.6617,
  2163. "path": "/架构/策略/认知引导/场景植入"
  2164. }
  2165. ]
  2166. },
  2167. {
  2168. "scope_type": "effect",
  2169. "value": "逻辑",
  2170. "candidate": "逻辑",
  2171. "link": "新建",
  2172. "score": 0.7623,
  2173. "top": [
  2174. {
  2175. "name": "逻辑推演",
  2176. "score": 0.7623,
  2177. "path": "/表达/论证说理/证据支撑/逻辑推演"
  2178. },
  2179. {
  2180. "name": "逻辑自洽",
  2181. "score": 0.7181,
  2182. "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽"
  2183. },
  2184. {
  2185. "name": "逻辑铺垫",
  2186. "score": 0.7168,
  2187. "path": "/结构/叙事推进/铺垫准备/逻辑铺垫"
  2188. }
  2189. ]
  2190. }
  2191. ]
  2192. },
  2193. {
  2194. "id": "s4",
  2195. "input": "← s3 的场景节拍序列",
  2196. "directive": "标注结尾价值并与开篇比较。确认场景结束时的价值是否发生了转化(从正到负或从负到正)。",
  2197. "output": "价值转化确认",
  2198. "出处": [
  2199. "卡片7"
  2200. ],
  2201. "创作阶段": "打磨",
  2202. "动作": "转化分析",
  2203. "作用域": [
  2204. {
  2205. "scope_type": "substance",
  2206. "value": "价值转化",
  2207. "candidate": "价值转化",
  2208. "link": "新建",
  2209. "score": 0.7173,
  2210. "top": [
  2211. {
  2212. "name": "价值思辨",
  2213. "score": 0.7173,
  2214. "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨"
  2215. },
  2216. {
  2217. "name": "价值导向",
  2218. "score": 0.6963,
  2219. "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向"
  2220. },
  2221. {
  2222. "name": "价值定价",
  2223. "score": 0.6909,
  2224. "path": "/理念/知识/商业/产品服务/价值定价"
  2225. }
  2226. ]
  2227. },
  2228. {
  2229. "scope_type": "effect",
  2230. "value": "结果校验",
  2231. "candidate": "结果校验",
  2232. "link": "新建",
  2233. "score": 0.636,
  2234. "top": [
  2235. {
  2236. "name": "效果验证",
  2237. "score": 0.636,
  2238. "path": "/表达/信息传达/传达手法/信息呈现/转化呈现/效果验证"
  2239. },
  2240. {
  2241. "name": "印证核实",
  2242. "score": 0.5636,
  2243. "path": "/表达/论证说理/证据支撑/印证核实"
  2244. },
  2245. {
  2246. "name": "因果解析",
  2247. "score": 0.4753,
  2248. "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/因果解析"
  2249. }
  2250. ]
  2251. }
  2252. ]
  2253. },
  2254. {
  2255. "id": "s5",
  2256. "input": "← s4 的价值转化确认",
  2257. "directive": "概述节拍并标注转折点位置。总结各节拍的功能,并明确指出引发价值逆转的转折点具体在哪。",
  2258. "output": "完整的场景分析清单",
  2259. "出处": [
  2260. "卡片7"
  2261. ],
  2262. "创作阶段": "打磨",
  2263. "动作": "转折点定位",
  2264. "作用域": [
  2265. {
  2266. "scope_type": "form",
  2267. "value": "分析清单",
  2268. "candidate": "分析清单",
  2269. "link": "新建",
  2270. "score": 0.6691,
  2271. "top": [
  2272. {
  2273. "name": "分析解读",
  2274. "score": 0.6691,
  2275. "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读"
  2276. },
  2277. {
  2278. "name": "条目列举",
  2279. "score": 0.6237,
  2280. "path": "/架构/逻辑/信息编排逻辑/条目列举"
  2281. },
  2282. {
  2283. "name": "对比分析",
  2284. "score": 0.6223,
  2285. "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/对比分析"
  2286. }
  2287. ]
  2288. },
  2289. {
  2290. "scope_type": "effect",
  2291. "value": "转折点",
  2292. "candidate": "转折点",
  2293. "link": "新建",
  2294. "score": 0.7728,
  2295. "top": [
  2296. {
  2297. "name": "转折变化",
  2298. "score": 0.7728,
  2299. "path": "/结构/叙事推进/承接转换/转折变化"
  2300. },
  2301. {
  2302. "name": "视角转换",
  2303. "score": 0.6052,
  2304. "path": "/结构/叙事推进/承接转换/视角转换"
  2305. },
  2306. {
  2307. "name": "叙事推进节点",
  2308. "score": 0.5908,
  2309. "path": "/结构/叙事推进/叙事推进节点"
  2310. }
  2311. ]
  2312. }
  2313. ]
  2314. }
  2315. ],
  2316. "dropped": []
  2317. },
  2318. {
  2319. "id": "k2",
  2320. "type": "what",
  2321. "role": "主",
  2322. "parent": null,
  2323. "title": "故事叙事弧线的五部分构成",
  2324. "业务阶段": [
  2325. "脚本"
  2326. ],
  2327. "出处": [
  2328. "卡片1"
  2329. ],
  2330. "界定": "构成故事完整叙事起伏的五个标准阶段",
  2331. "kind": "构成",
  2332. "主体": [
  2333. {
  2334. "小标题": "叙事阶段清单",
  2335. "形式": "清单",
  2336. "条目": [
  2337. {
  2338. "词": "阐述",
  2339. "说明": "交代主人公基本事实"
  2340. },
  2341. {
  2342. "词": "上升动作",
  2343. "说明": "即进展纠葛,篇幅最大,通过持续的冲突推动故事"
  2344. },
  2345. {
  2346. "词": "情节突变",
  2347. "说明": "即危机,导致故事走向终极决定的转折点"
  2348. },
  2349. {
  2350. "词": "问题解决",
  2351. "说明": "即高潮,矛盾爆发并产生产生不可逆转的价值变迁"
  2352. },
  2353. {
  2354. "词": "下降动作",
  2355. "说明": "即结局,解决次情节并展示高潮影响"
  2356. }
  2357. ]
  2358. }
  2359. ],
  2360. "作用域": [
  2361. {
  2362. "scope_type": "substance",
  2363. "value": "叙事弧线",
  2364. "candidate": "叙事弧线",
  2365. "link": "新建",
  2366. "score": 0.7116,
  2367. "top": [
  2368. {
  2369. "name": "历史叙事",
  2370. "score": 0.7116,
  2371. "path": "/理念/知识/历史/历史知识形态/历史叙事"
  2372. },
  2373. {
  2374. "name": "人物故事",
  2375. "score": 0.571,
  2376. "path": "/理念/事件/社会事件/人物故事"
  2377. },
  2378. {
  2379. "name": "构图",
  2380. "score": 0.5641,
  2381. "path": "/表象/视觉/画面/构图"
  2382. }
  2383. ]
  2384. },
  2385. {
  2386. "scope_type": "form",
  2387. "value": "五阶段结构",
  2388. "candidate": "五阶段结构",
  2389. "link": "新建",
  2390. "score": 0.7039,
  2391. "top": [
  2392. {
  2393. "name": "分段结构",
  2394. "score": 0.7039,
  2395. "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
  2396. },
  2397. {
  2398. "name": "对话结构",
  2399. "score": 0.6351,
  2400. "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
  2401. },
  2402. {
  2403. "name": "结构编排",
  2404. "score": 0.5952,
  2405. "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排"
  2406. }
  2407. ]
  2408. },
  2409. {
  2410. "scope_type": "effect",
  2411. "value": "情节组织",
  2412. "candidate": "情节组织",
  2413. "link": "新建",
  2414. "score": 0.624,
  2415. "top": [
  2416. {
  2417. "name": "单元组织",
  2418. "score": 0.624,
  2419. "path": "/结构/结构模式/单元组织"
  2420. },
  2421. {
  2422. "name": "叙事闭合",
  2423. "score": 0.6207,
  2424. "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
  2425. },
  2426. {
  2427. "name": "叙事推进",
  2428. "score": 0.6198,
  2429. "path": "/结构/叙事推进"
  2430. }
  2431. ]
  2432. },
  2433. {
  2434. "scope_type": "intent",
  2435. "value": "规划剧情",
  2436. "candidate": "规划剧情",
  2437. "link": "新建",
  2438. "score": 0.4615,
  2439. "top": [
  2440. {
  2441. "name": "事实呈现",
  2442. "score": 0.4615,
  2443. "path": "/信息传递/事实呈现"
  2444. },
  2445. {
  2446. "name": "行为引导",
  2447. "score": 0.4503,
  2448. "path": "/行为引导"
  2449. },
  2450. {
  2451. "name": "科普",
  2452. "score": 0.4385,
  2453. "path": "/信息传递/知识传递/科普"
  2454. }
  2455. ]
  2456. }
  2457. ]
  2458. },
  2459. {
  2460. "id": "k3",
  2461. "type": "what",
  2462. "role": "主",
  2463. "parent": null,
  2464. "title": "故事结构层级定义",
  2465. "业务阶段": [
  2466. "脚本"
  2467. ],
  2468. "出处": [
  2469. "卡片3"
  2470. ],
  2471. "界定": "故事从微观到宏观的逻辑嵌套关系",
  2472. "kind": "构成",
  2473. "主体": [
  2474. {
  2475. "小标题": "层级结构",
  2476. "形式": "定义",
  2477. "内容": "节拍构成场景,场景构成序列,序列构成幕,幕最终组成完整的故事结构。"
  2478. }
  2479. ],
  2480. "作用域": [
  2481. {
  2482. "scope_type": "substance",
  2483. "value": "故事结构层级",
  2484. "candidate": "故事结构层级",
  2485. "link": "新建",
  2486. "score": 0.6135,
  2487. "top": [
  2488. {
  2489. "name": "社会结构",
  2490. "score": 0.6135,
  2491. "path": "/理念/知识/社会知识/社会结构"
  2492. },
  2493. {
  2494. "name": "关系结构",
  2495. "score": 0.608,
  2496. "path": "/理念/知识/思想/概念范畴/关系结构"
  2497. },
  2498. {
  2499. "name": "历史叙事",
  2500. "score": 0.5812,
  2501. "path": "/理念/知识/历史/历史知识形态/历史叙事"
  2502. }
  2503. ]
  2504. },
  2505. {
  2506. "scope_type": "form",
  2507. "value": "嵌套结构",
  2508. "candidate": "嵌套结构",
  2509. "link": "新建",
  2510. "score": 0.6966,
  2511. "top": [
  2512. {
  2513. "name": "分段结构",
  2514. "score": 0.6966,
  2515. "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
  2516. },
  2517. {
  2518. "name": "对话结构",
  2519. "score": 0.6837,
  2520. "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
  2521. },
  2522. {
  2523. "name": "并列结构",
  2524. "score": 0.6679,
  2525. "path": "/架构/叙事/叙事技法/对照叙事/并列结构"
  2526. }
  2527. ]
  2528. },
  2529. {
  2530. "scope_type": "effect",
  2531. "value": "逻辑构建",
  2532. "candidate": "逻辑构建",
  2533. "link": "新建",
  2534. "score": 0.7427,
  2535. "top": [
  2536. {
  2537. "name": "逻辑架构",
  2538. "score": 0.7427,
  2539. "path": "/表达/论证说理/证据支撑/逻辑推演/逻辑架构"
  2540. },
  2541. {
  2542. "name": "逻辑推演",
  2543. "score": 0.727,
  2544. "path": "/表达/论证说理/证据支撑/逻辑推演"
  2545. },
  2546. {
  2547. "name": "逻辑铺垫",
  2548. "score": 0.7122,
  2549. "path": "/结构/叙事推进/铺垫准备/逻辑铺垫"
  2550. }
  2551. ]
  2552. }
  2553. ]
  2554. },
  2555. {
  2556. "id": "k4",
  2557. "type": "what",
  2558. "role": "主",
  2559. "parent": null,
  2560. "title": "真正的危机:两难选择的情境",
  2561. "业务阶段": [
  2562. "脚本"
  2563. ],
  2564. "出处": [
  2565. "卡片6",
  2566. "卡片8"
  2567. ],
  2568. "界定": "在危机场景中,人物必须面对的、揭示其深层性格的深层冲突形式",
  2569. "kind": "选项",
  2570. "主体": [
  2571. {
  2572. "小标题": "两难选择类型",
  2573. "形式": "分类",
  2574. "条目": [
  2575. {
  2576. "词": "不可调和的两善取其一",
  2577. "说明": "人物必须在两个同样渴望但互相排斥的正面价值中做选择",
  2578. "选择线索": "用于提升故事的悲剧感或价值观深度"
  2579. },
  2580. {
  2581. "词": "两恶取其轻",
  2582. "说明": "人物被困在两个同样糟糕的负面结果中,必须选择损害较小的一个",
  2583. "选择线索": "用于制造极致的压力和生存困境"
  2584. }
  2585. ]
  2586. }
  2587. ],
  2588. "作用域": [
  2589. {
  2590. "scope_type": "substance",
  2591. "value": "两难选择",
  2592. "candidate": "两难选择",
  2593. "link": "新建",
  2594. "score": 0.6241,
  2595. "top": [
  2596. {
  2597. "name": "苦难困境",
  2598. "score": 0.6241,
  2599. "path": "/理念/现象/生活状态/个人境遇/身心状态/苦难困境"
  2600. },
  2601. {
  2602. "name": "困境生存",
  2603. "score": 0.5893,
  2604. "path": "/理念/现象/生活状态/困境生存"
  2605. },
  2606. {
  2607. "name": "博弈策略",
  2608. "score": 0.5612,
  2609. "path": "/理念/知识/政治/国际政治/国际博弈/博弈策略"
  2610. }
  2611. ]
  2612. },
  2613. {
  2614. "scope_type": "feeling",
  2615. "value": "悲剧感",
  2616. "candidate": "悲剧感",
  2617. "link": "新建",
  2618. "score": 0.6574,
  2619. "top": [
  2620. {
  2621. "name": "美感",
  2622. "score": 0.6574,
  2623. "path": "/情感/美感"
  2624. },
  2625. {
  2626. "name": "悲伤哀痛",
  2627. "score": 0.6221,
  2628. "path": "/情感/共情/悲伤哀痛"
  2629. },
  2630. {
  2631. "name": "风格美感",
  2632. "score": 0.586,
  2633. "path": "/情感/美感/风格美感"
  2634. }
  2635. ]
  2636. },
  2637. {
  2638. "scope_type": "feeling",
  2639. "value": "生存压力感",
  2640. "candidate": "生存压力感",
  2641. "link": "新建",
  2642. "score": 0.5634,
  2643. "top": [
  2644. {
  2645. "name": "情绪处境共鸣",
  2646. "score": 0.5634,
  2647. "path": "/情感/同感/情绪处境共鸣"
  2648. },
  2649. {
  2650. "name": "焦虑恐惧",
  2651. "score": 0.5539,
  2652. "path": "/情感/共情/焦虑恐惧"
  2653. },
  2654. {
  2655. "name": "共情",
  2656. "score": 0.5208,
  2657. "path": "/情感/共情"
  2658. }
  2659. ]
  2660. },
  2661. {
  2662. "scope_type": "effect",
  2663. "value": "人物刻画",
  2664. "candidate": "人物刻画",
  2665. "link": "新建",
  2666. "score": 0.8587,
  2667. "top": [
  2668. {
  2669. "name": "形象刻画",
  2670. "score": 0.8587,
  2671. "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画"
  2672. },
  2673. {
  2674. "name": "行为刻画",
  2675. "score": 0.8194,
  2676. "path": "/表达/形象塑造/行为刻画"
  2677. },
  2678. {
  2679. "name": "人物引入",
  2680. "score": 0.6947,
  2681. "path": "/表达/形象塑造/人物引入"
  2682. }
  2683. ]
  2684. }
  2685. ]
  2686. },
  2687. {
  2688. "id": "k5",
  2689. "type": "why",
  2690. "role": "主",
  2691. "parent": null,
  2692. "title": "情感转折的动态定律",
  2693. "业务阶段": [
  2694. "脚本"
  2695. ],
  2696. "出处": [
  2697. "卡片5"
  2698. ],
  2699. "主张": "核心情感(快感/痛感)的创作需遵循回报递减定理,必须通过价值转变制造正面与负面的动态交替。",
  2700. "支撑": [
  2701. {
  2702. "小标题": "机制依据",
  2703. "形式": "依据",
  2704. "内容": "如果一直停留在单一情感(如持续发糖或持续虐心),观众的感受会逐渐麻木。情感共鸣源于价值的转化过程而非静态状态。"
  2705. },
  2706. {
  2707. "小标题": "创作取舍",
  2708. "形式": "取舍",
  2709. "内容": "所以该在情节设计中强制插入情感波动,当一个场景带给观众快感时,下一个场景或节拍应考虑通过障碍制造痛感,避免任何单一情绪的长时间累积。"
  2710. }
  2711. ],
  2712. "作用域": [
  2713. {
  2714. "scope_type": "substance",
  2715. "value": "情感转折",
  2716. "candidate": "情感转折",
  2717. "link": "新建",
  2718. "score": 0.7401,
  2719. "top": [
  2720. {
  2721. "name": "情感",
  2722. "score": 0.7401,
  2723. "path": "/理念/情感"
  2724. },
  2725. {
  2726. "name": "情感表达",
  2727. "score": 0.7005,
  2728. "path": "/表象/视觉/行为/人际互动/表达沟通/情感表达"
  2729. },
  2730. {
  2731. "name": "情绪情感",
  2732. "score": 0.6971,
  2733. "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感"
  2734. }
  2735. ]
  2736. },
  2737. {
  2738. "scope_type": "feeling",
  2739. "value": "情感共鸣",
  2740. "candidate": "情感共鸣",
  2741. "link": "新建",
  2742. "score": 0.7979,
  2743. "top": [
  2744. {
  2745. "name": "情感",
  2746. "score": 0.7979,
  2747. "path": "/情感"
  2748. },
  2749. {
  2750. "name": "情绪处境共鸣",
  2751. "score": 0.7861,
  2752. "path": "/情感/同感/情绪处境共鸣"
  2753. },
  2754. {
  2755. "name": "共情",
  2756. "score": 0.7813,
  2757. "path": "/情感/共情"
  2758. }
  2759. ]
  2760. },
  2761. {
  2762. "scope_type": "effect",
  2763. "value": "节奏控制",
  2764. "candidate": "节奏控制",
  2765. "link": "新建",
  2766. "score": 0.7357,
  2767. "top": [
  2768. {
  2769. "name": "推进节奏",
  2770. "score": 0.7357,
  2771. "path": "/结构/叙事推进/推进节奏"
  2772. },
  2773. {
  2774. "name": "基调设定",
  2775. "score": 0.5636,
  2776. "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
  2777. },
  2778. {
  2779. "name": "叙事推进",
  2780. "score": 0.5523,
  2781. "path": "/结构/叙事推进"
  2782. }
  2783. ]
  2784. },
  2785. {
  2786. "scope_type": "intent",
  2787. "value": "避免审美疲劳",
  2788. "candidate": "避免审美疲劳",
  2789. "link": "新建",
  2790. "score": 0.4783,
  2791. "top": [
  2792. {
  2793. "name": "科普",
  2794. "score": 0.4783,
  2795. "path": "/信息传递/知识传递/科普"
  2796. },
  2797. {
  2798. "name": "种草推荐",
  2799. "score": 0.4581,
  2800. "path": "/行为引导/商业推广/种草推荐"
  2801. },
  2802. {
  2803. "name": "裂变",
  2804. "score": 0.4414,
  2805. "path": "/行为引导/裂变"
  2806. }
  2807. ]
  2808. }
  2809. ]
  2810. },
  2811. {
  2812. "id": "k6",
  2813. "type": "how",
  2814. "role": "主",
  2815. "parent": null,
  2816. "title": "激励事件构思法",
  2817. "purpose": "通过极端假设法设计出具有推进力量的故事起点",
  2818. "业务阶段": [
  2819. "选题",
  2820. "脚本"
  2821. ],
  2822. "steps": [
  2823. {
  2824. "id": "s1",
  2825. "input": "确定的主人公人设",
  2826. "directive": "思考发生在主人公身上最坏的事,或者反之,如何让最好的事降临在他身上。例:『一个极度守财的人丢掉了唯一的存折,或者他突然中了大奖却无法呼吸』",
  2827. "output": "极端价值冲突点",
  2828. "出处": [
  2829. "卡片2"
  2830. ],
  2831. "创作阶段": "构思",
  2832. "动作": "逆向思维",
  2833. "作用域": [
  2834. {
  2835. "scope_type": "substance",
  2836. "value": "极端价值冲突",
  2837. "candidate": "极端价值冲突",
  2838. "link": "新建",
  2839. "score": 0.708,
  2840. "top": [
  2841. {
  2842. "name": "冲突对抗",
  2843. "score": 0.708,
  2844. "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
  2845. },
  2846. {
  2847. "name": "战争冲突",
  2848. "score": 0.6428,
  2849. "path": "/理念/事件/政治事件/战争冲突"
  2850. },
  2851. {
  2852. "name": "价值取向",
  2853. "score": 0.6399,
  2854. "path": "/理念/观念/个人观念/处世智慧/价值取向"
  2855. }
  2856. ]
  2857. },
  2858. {
  2859. "scope_type": "effect",
  2860. "value": "创意激发",
  2861. "candidate": "创意激发",
  2862. "link": "新建",
  2863. "score": 0.7335,
  2864. "top": [
  2865. {
  2866. "name": "动机激发",
  2867. "score": 0.7335,
  2868. "path": "/表达/信息传达/传达手法/强调突出/动机激发"
  2869. },
  2870. {
  2871. "name": "互动引导",
  2872. "score": 0.5706,
  2873. "path": "/表达/互动引导"
  2874. },
  2875. {
  2876. "name": "趣味互动",
  2877. "score": 0.557,
  2878. "path": "/表达/互动引导/吸引关注/趣味互动"
  2879. }
  2880. ]
  2881. }
  2882. ]
  2883. },
  2884. {
  2885. "id": "s2",
  2886. "input": "← s1 的极端价值冲突点",
  2887. "directive": "根据这种价值变换,设计一个打破生活平衡的随机巧合或人物决定,使其成为发动故事的导因。",
  2888. "output": "完整的激励事件描述",
  2889. "出处": [
  2890. "卡片1"
  2891. ],
  2892. "创作阶段": "定向",
  2893. "动作": "事件定型",
  2894. "作用域": [
  2895. {
  2896. "scope_type": "substance",
  2897. "value": "激励事件",
  2898. "candidate": "激励事件",
  2899. "link": "新建",
  2900. "score": 0.7084,
  2901. "top": [
  2902. {
  2903. "name": "事件",
  2904. "score": 0.7084,
  2905. "path": "/理念/事件"
  2906. },
  2907. {
  2908. "name": "事件评价",
  2909. "score": 0.6426,
  2910. "path": "/理念/观念/社会观念/时政评议/历史评价/事件评价"
  2911. },
  2912. {
  2913. "name": "社会事件",
  2914. "score": 0.637,
  2915. "path": "/理念/事件/社会事件"
  2916. }
  2917. ]
  2918. },
  2919. {
  2920. "scope_type": "effect",
  2921. "value": "故事启动",
  2922. "candidate": "故事启动",
  2923. "link": "新建",
  2924. "score": 0.606,
  2925. "top": [
  2926. {
  2927. "name": "叙事推进",
  2928. "score": 0.606,
  2929. "path": "/结构/叙事推进"
  2930. },
  2931. {
  2932. "name": "行动引导",
  2933. "score": 0.5836,
  2934. "path": "/表达/互动引导/行动引导"
  2935. },
  2936. {
  2937. "name": "视觉开篇",
  2938. "score": 0.5833,
  2939. "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇"
  2940. }
  2941. ]
  2942. },
  2943. {
  2944. "scope_type": "intent",
  2945. "value": "打破平衡",
  2946. "candidate": "打破平衡",
  2947. "link": "新建",
  2948. "score": 0.4997,
  2949. "top": [
  2950. {
  2951. "name": "揭露",
  2952. "score": 0.4997,
  2953. "path": "/信息传递/事实呈现/揭露"
  2954. },
  2955. {
  2956. "name": "裂变",
  2957. "score": 0.4958,
  2958. "path": "/行为引导/裂变"
  2959. },
  2960. {
  2961. "name": "解读",
  2962. "score": 0.4877,
  2963. "path": "/信息传递/知识传递/解读"
  2964. }
  2965. ]
  2966. }
  2967. ]
  2968. }
  2969. ],
  2970. "dropped": []
  2971. }
  2972. ]
  2973. },
  2974. {
  2975. "post_id": "67e4bdf50000000006028a59",
  2976. "source_id": "xhs_67e4bdf50000000006028a59",
  2977. "title": "只要学会这几样,写短视频脚本真的不难❗️",
  2978. "platform": "xiaohongshu",
  2979. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59",
  2980. "media": {
  2981. "type": "image",
  2982. "video_url": null,
  2983. "images": [
  2984. "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp",
  2985. "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp",
  2986. "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp",
  2987. "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp"
  2988. ]
  2989. },
  2990. "cards": [
  2991. {
  2992. "index": 1,
  2993. "content": "短视频脚本创作流:1.确定选题(故事中心);2.搭建框架(人物、场景、事件);3.细节完善(镜号、拍摄场景、画面内容、拍摄技巧包括景别/角度/构图/运镜、字幕、音乐音效、时长把控)。强调长视频前10-15秒、短视频前3-5秒需快速呈现主题。",
  2994. "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp"
  2995. },
  2996. {
  2997. "index": 2,
  2998. "content": "脚本构思与要素:包含标题、时长、角度、景别、视频文案、视频画面六大要素。脚本构思三步骤提供多种切入方式:如开门见山点名主题、提出疑问戳痛点、提出观点引共鸣、抛出后续问题引发互动等。",
  2999. "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp"
  3000. },
  3001. {
  3002. "index": 3,
  3003. "content": "脚本公式与结构:1.vlog 脚本公式(引起共鸣、引发好奇、引发互动、干货输出、综合热点);2.脚本三要素(开头噱头、中间论述、结尾总结);3.黄金结构:引子(视觉冲击、创意起手)、内容主题(故事线、平衡艺术、节奏把握、信息量)、结尾(印象点、情感、行动)。",
  3004. "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp"
  3005. },
  3006. {
  3007. "index": 4,
  3008. "content": "常用构图方法:水平线构图(稳定和谐)、对角线构图(动感吸引力)、中心构图(主体突出)、框式构图(穿透感/神秘感)、九宫格构图(排列主体)、三分法构图(使复杂画面变简单)。",
  3009. "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp"
  3010. }
  3011. ],
  3012. "knowledges": [
  3013. {
  3014. "id": "k1",
  3015. "type": "how",
  3016. "role": "主",
  3017. "parent": null,
  3018. "title": "短视频脚本创作三步流",
  3019. "purpose": "完成一份包含细节标注的短视频脚本",
  3020. "业务阶段": [
  3021. "脚本"
  3022. ],
  3023. "steps": [
  3024. {
  3025. "id": "s1",
  3026. "input": "创作意图",
  3027. "directive": "确定选题,找准故事中心。",
  3028. "output": "确定的选题故事中心",
  3029. "出处": [
  3030. "卡片1"
  3031. ],
  3032. "创作阶段": "定向",
  3033. "动作": "确定选题",
  3034. "作用域": [
  3035. {
  3036. "scope_type": "substance",
  3037. "value": "选题方向",
  3038. "candidate": "选题方向",
  3039. "link": "新建",
  3040. "score": 0.5822,
  3041. "top": [
  3042. {
  3043. "name": "价值取向",
  3044. "score": 0.5822,
  3045. "path": "/理念/观念/个人观念/处世智慧/价值取向"
  3046. },
  3047. {
  3048. "name": "学科领域",
  3049. "score": 0.5762,
  3050. "path": "/理念/知识/思想/学科领域"
  3051. },
  3052. {
  3053. "name": "行业研究",
  3054. "score": 0.5724,
  3055. "path": "/理念/知识/商业/行业分析/行业研究"
  3056. }
  3057. ]
  3058. },
  3059. {
  3060. "scope_type": "effect",
  3061. "value": "故事中心",
  3062. "candidate": "故事中心",
  3063. "link": "新建",
  3064. "score": 0.5592,
  3065. "top": [
  3066. {
  3067. "name": "叙事闭合",
  3068. "score": 0.5592,
  3069. "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
  3070. },
  3071. {
  3072. "name": "叙事推进",
  3073. "score": 0.5372,
  3074. "path": "/结构/叙事推进"
  3075. },
  3076. {
  3077. "name": "叙事推进节点",
  3078. "score": 0.5304,
  3079. "path": "/结构/叙事推进/叙事推进节点"
  3080. }
  3081. ]
  3082. },
  3083. {
  3084. "scope_type": "intent",
  3085. "value": "创作意图表达",
  3086. "candidate": "创作意图表达",
  3087. "link": "新建",
  3088. "score": 0.6085,
  3089. "top": [
  3090. {
  3091. "name": "情感抒发",
  3092. "score": 0.6085,
  3093. "path": "/情感联结/情感抒发"
  3094. },
  3095. {
  3096. "name": "解读",
  3097. "score": 0.5633,
  3098. "path": "/信息传递/知识传递/解读"
  3099. },
  3100. {
  3101. "name": "事实呈现",
  3102. "score": 0.536,
  3103. "path": "/信息传递/事实呈现"
  3104. }
  3105. ]
  3106. }
  3107. ]
  3108. },
  3109. {
  3110. "id": "s2",
  3111. "input": "← s1 的确定的选题故事中心",
  3112. "directive": "依据选题搭建框架,梳理人物、场景、事件三个核心要素。",
  3113. "output": "脚本初步框架(人物/场景/事件)",
  3114. "出处": [
  3115. "卡片1"
  3116. ],
  3117. "创作阶段": "构思",
  3118. "动作": "搭建框架",
  3119. "作用域": [
  3120. {
  3121. "scope_type": "substance",
  3122. "value": "脚本要素",
  3123. "candidate": "脚本要素",
  3124. "link": "新建",
  3125. "score": 0.6615,
  3126. "top": [
  3127. {
  3128. "name": "构成要素",
  3129. "score": 0.6615,
  3130. "path": "/理念/知识/思想/概念范畴/关系结构/构成要素"
  3131. },
  3132. {
  3133. "name": "事件",
  3134. "score": 0.5649,
  3135. "path": "/理念/事件"
  3136. },
  3137. {
  3138. "name": "字幕",
  3139. "score": 0.5602,
  3140. "path": "/表象/视觉/符号/文字符号/字幕"
  3141. }
  3142. ]
  3143. },
  3144. {
  3145. "scope_type": "form",
  3146. "value": "框架搭建",
  3147. "candidate": "框架搭建",
  3148. "link": "新建",
  3149. "score": 0.6945,
  3150. "top": [
  3151. {
  3152. "name": "框架类型",
  3153. "score": 0.6945,
  3154. "path": "/架构/叙事/叙事组织/脉络铺排/结构编排/框架类型"
  3155. },
  3156. {
  3157. "name": "规范框架",
  3158. "score": 0.692,
  3159. "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构/规范框架"
  3160. },
  3161. {
  3162. "name": "架构",
  3163. "score": 0.677,
  3164. "path": "/架构"
  3165. }
  3166. ]
  3167. },
  3168. {
  3169. "scope_type": "effect",
  3170. "value": "逻辑",
  3171. "candidate": "逻辑",
  3172. "link": "新建",
  3173. "score": 0.7638,
  3174. "top": [
  3175. {
  3176. "name": "逻辑推演",
  3177. "score": 0.7638,
  3178. "path": "/表达/论证说理/证据支撑/逻辑推演"
  3179. },
  3180. {
  3181. "name": "逻辑自洽",
  3182. "score": 0.719,
  3183. "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽"
  3184. },
  3185. {
  3186. "name": "逻辑铺垫",
  3187. "score": 0.7159,
  3188. "path": "/结构/叙事推进/铺垫准备/逻辑铺垫"
  3189. }
  3190. ]
  3191. }
  3192. ]
  3193. },
  3194. {
  3195. "id": "s3",
  3196. "input": "← s2 的脚本初步框架(人物/场景/事件)",
  3197. "directive": "完善细节。标注镜号、拍摄场景、画面内容、拍摄技巧(景别/角度/构图/运镜)、字幕、音乐音效、以及时长把控。",
  3198. "output": "包含制作细节的完整脚本",
  3199. "出处": [
  3200. "卡片1"
  3201. ],
  3202. "创作阶段": "成文",
  3203. "动作": "细节完善",
  3204. "作用域": [
  3205. {
  3206. "scope_type": "substance",
  3207. "value": "拍摄技巧",
  3208. "candidate": "拍摄技巧",
  3209. "link": "新建",
  3210. "score": 0.6556,
  3211. "top": [
  3212. {
  3213. "name": "烹饪技巧",
  3214. "score": 0.6556,
  3215. "path": "/理念/方法/生活技巧/居家生活/烹饪技巧"
  3216. },
  3217. {
  3218. "name": "生活技巧",
  3219. "score": 0.6412,
  3220. "path": "/理念/方法/生活技巧"
  3221. },
  3222. {
  3223. "name": "构图",
  3224. "score": 0.6391,
  3225. "path": "/表象/视觉/画面/构图"
  3226. }
  3227. ]
  3228. },
  3229. {
  3230. "scope_type": "form",
  3231. "value": "分镜标注",
  3232. "candidate": "分镜标注",
  3233. "link": "新建",
  3234. "score": 0.6716,
  3235. "top": [
  3236. {
  3237. "name": "标注图示",
  3238. "score": 0.6716,
  3239. "path": "/呈现/视觉/视觉制作/构图编排/版面设计/标注图示"
  3240. },
  3241. {
  3242. "name": "时间轴线",
  3243. "score": 0.5851,
  3244. "path": "/架构/叙事/叙事组织/脉络铺排/时间组织/时间轴线"
  3245. },
  3246. {
  3247. "name": "漫画",
  3248. "score": 0.5744,
  3249. "path": "/呈现/视觉/视觉风格/视觉艺术风格/绘画风格/漫画"
  3250. }
  3251. ]
  3252. },
  3253. {
  3254. "scope_type": "effect",
  3255. "value": "细节",
  3256. "candidate": "细节",
  3257. "link": "新建",
  3258. "score": 0.8694,
  3259. "top": [
  3260. {
  3261. "name": "细节呈现",
  3262. "score": 0.8694,
  3263. "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现"
  3264. },
  3265. {
  3266. "name": "细节具象",
  3267. "score": 0.7981,
  3268. "path": "/表达/信息传达/传达深度/补充细化/细节具象"
  3269. },
  3270. {
  3271. "name": "详细说明",
  3272. "score": 0.6427,
  3273. "path": "/表达/信息传达/传达深度/详细说明"
  3274. }
  3275. ]
  3276. }
  3277. ]
  3278. }
  3279. ],
  3280. "dropped": [
  3281. "拍摄构图方法/运镜等具体工艺执行项已作为脚本标注要素保留在 how 中,但其作为纯拍摄技巧的详细定义在 k5 另行处理或视作边界。"
  3282. ]
  3283. },
  3284. {
  3285. "id": "k2",
  3286. "type": "what",
  3287. "role": "主",
  3288. "parent": null,
  3289. "title": "脚本构成六大要素",
  3290. "业务阶段": [
  3291. "脚本"
  3292. ],
  3293. "出处": [
  3294. "卡片2"
  3295. ],
  3296. "界定": "脚本中必须包含的六个标准维度。",
  3297. "kind": "构成",
  3298. "主体": [
  3299. {
  3300. "小标题": "脚本构成项",
  3301. "形式": "清单",
  3302. "条目": [
  3303. {
  3304. "词": "标题",
  3305. "说明": "视频的题目"
  3306. },
  3307. {
  3308. "词": "时长",
  3309. "说明": "视频预估总时间"
  3310. },
  3311. {
  3312. "词": "角度",
  3313. "说明": "观察或切入故事的视角"
  3314. },
  3315. {
  3316. "词": "景别",
  3317. "说明": "画面的视觉距离感"
  3318. },
  3319. {
  3320. "词": "视频文案",
  3321. "说明": "具体的文字内容或台词"
  3322. },
  3323. {
  3324. "词": "视频画面",
  3325. "说明": "对应的视觉图像描述"
  3326. }
  3327. ]
  3328. }
  3329. ],
  3330. "作用域": [
  3331. {
  3332. "scope_type": "substance",
  3333. "value": "脚本参数",
  3334. "candidate": "脚本参数",
  3335. "link": "新建",
  3336. "score": 0.5406,
  3337. "top": [
  3338. {
  3339. "name": "规格参数",
  3340. "score": 0.5406,
  3341. "path": "/理念/知识/商业/产品服务/产品特征/规格参数"
  3342. },
  3343. {
  3344. "name": "说明注释",
  3345. "score": 0.5164,
  3346. "path": "/表象/视觉/符号/文字符号/标注/说明注释"
  3347. },
  3348. {
  3349. "name": "字幕",
  3350. "score": 0.5069,
  3351. "path": "/表象/视觉/符号/文字符号/字幕"
  3352. }
  3353. ]
  3354. },
  3355. {
  3356. "scope_type": "form",
  3357. "value": "要素清单",
  3358. "candidate": "要素清单",
  3359. "link": "新建",
  3360. "score": 0.6649,
  3361. "top": [
  3362. {
  3363. "name": "条目列举",
  3364. "score": 0.6649,
  3365. "path": "/架构/逻辑/信息编排逻辑/条目列举"
  3366. },
  3367. {
  3368. "name": "序号列举",
  3369. "score": 0.6054,
  3370. "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举"
  3371. },
  3372. {
  3373. "name": "元素编排",
  3374. "score": 0.5908,
  3375. "path": "/呈现/视觉/视觉制作/构图编排/空间布局/元素编排"
  3376. }
  3377. ]
  3378. },
  3379. {
  3380. "scope_type": "effect",
  3381. "value": "创作规范",
  3382. "candidate": "创作规范",
  3383. "link": "新建",
  3384. "score": 0.5696,
  3385. "top": [
  3386. {
  3387. "name": "内容转换",
  3388. "score": 0.5696,
  3389. "path": "/结构/叙事推进/承接转换/内容转换"
  3390. },
  3391. {
  3392. "name": "行为刻画",
  3393. "score": 0.5668,
  3394. "path": "/表达/形象塑造/行为刻画"
  3395. },
  3396. {
  3397. "name": "引用援引",
  3398. "score": 0.5571,
  3399. "path": "/表达/论证说理/证据支撑/引用援引"
  3400. }
  3401. ]
  3402. }
  3403. ]
  3404. },
  3405. {
  3406. "id": "k3",
  3407. "type": "what",
  3408. "role": "主",
  3409. "parent": null,
  3410. "title": "脚本构思切入方式清单",
  3411. "业务阶段": [
  3412. "脚本"
  3413. ],
  3414. "出处": [
  3415. "卡片2"
  3416. ],
  3417. "界定": "在脚本构思阶段,用于快速切入主题的多种逻辑方式。",
  3418. "kind": "选项",
  3419. "主体": [
  3420. {
  3421. "小标题": "切入方式",
  3422. "形式": "分类",
  3423. "条目": [
  3424. {
  3425. "词": "开门见山型",
  3426. "说明": "直接点名主题",
  3427. "选择线索": "追求效率、直接告知价值时使用"
  3428. },
  3429. {
  3430. "词": "提出疑问型",
  3431. "说明": "戳中用户痛点",
  3432. "选择线索": "需要引起用户焦虑或需求共鸣时使用"
  3433. },
  3434. {
  3435. "词": "提出观点型",
  3436. "说明": "引导用户产生情感共鸣",
  3437. "选择线索": "通过价值观筛选精准人群时使用"
  3438. },
  3439. {
  3440. "词": "抛出问题型",
  3441. "说明": "提出后续问题触发互动",
  3442. "选择线索": "主要目标为提升评论区活跃度时使用"
  3443. }
  3444. ]
  3445. }
  3446. ],
  3447. "作用域": [
  3448. {
  3449. "scope_type": "form",
  3450. "value": "切入方式",
  3451. "candidate": "切入方式",
  3452. "link": "新建",
  3453. "score": 0.7477,
  3454. "top": [
  3455. {
  3456. "name": "叙事切入",
  3457. "score": 0.7477,
  3458. "path": "/架构/叙事/叙事技法/基础技法/叙事切入"
  3459. },
  3460. {
  3461. "name": "出镜方式",
  3462. "score": 0.6055,
  3463. "path": "/呈现/视觉/视觉画面/形象塑造/人物表现/出镜方式"
  3464. },
  3465. {
  3466. "name": "拍摄方式",
  3467. "score": 0.603,
  3468. "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄方式"
  3469. }
  3470. ]
  3471. },
  3472. {
  3473. "scope_type": "feeling",
  3474. "value": "需求共鸣",
  3475. "candidate": "需求共鸣",
  3476. "link": "新建",
  3477. "score": 0.7386,
  3478. "top": [
  3479. {
  3480. "name": "观点价值共鸣",
  3481. "score": 0.7386,
  3482. "path": "/情感/同感/观点价值共鸣"
  3483. },
  3484. {
  3485. "name": "身份归属共鸣",
  3486. "score": 0.6956,
  3487. "path": "/情感/同感/身份归属共鸣"
  3488. },
  3489. {
  3490. "name": "角色代入共鸣",
  3491. "score": 0.6847,
  3492. "path": "/情感/同感/角色代入共鸣"
  3493. }
  3494. ]
  3495. },
  3496. {
  3497. "scope_type": "effect",
  3498. "value": "互动触发",
  3499. "candidate": "互动触发",
  3500. "link": "新建",
  3501. "score": 0.7956,
  3502. "top": [
  3503. {
  3504. "name": "互动引导",
  3505. "score": 0.7956,
  3506. "path": "/表达/互动引导"
  3507. },
  3508. {
  3509. "name": "趣味互动",
  3510. "score": 0.6824,
  3511. "path": "/表达/互动引导/吸引关注/趣味互动"
  3512. },
  3513. {
  3514. "name": "参与互动",
  3515. "score": 0.663,
  3516. "path": "/表达/互动引导/行动引导/参与互动"
  3517. }
  3518. ]
  3519. },
  3520. {
  3521. "scope_type": "intent",
  3522. "value": "戳中痛点",
  3523. "candidate": "戳中痛点",
  3524. "link": "新建",
  3525. "score": 0.5571,
  3526. "top": [
  3527. {
  3528. "name": "揭露",
  3529. "score": 0.5571,
  3530. "path": "/信息传递/事实呈现/揭露"
  3531. },
  3532. {
  3533. "name": "科普",
  3534. "score": 0.5273,
  3535. "path": "/信息传递/知识传递/科普"
  3536. },
  3537. {
  3538. "name": "种草推荐",
  3539. "score": 0.5195,
  3540. "path": "/行为引导/商业推广/种草推荐"
  3541. }
  3542. ]
  3543. }
  3544. ]
  3545. },
  3546. {
  3547. "id": "k4",
  3548. "type": "what",
  3549. "role": "主",
  3550. "parent": null,
  3551. "title": "脚本黄金结构框架",
  3552. "业务阶段": [
  3553. "脚本"
  3554. ],
  3555. "出处": [
  3556. "卡片3"
  3557. ],
  3558. "界定": "短视频内容逻辑的标准编排结构。",
  3559. "kind": "构成",
  3560. "主体": [
  3561. {
  3562. "小标题": "引子 (开头)",
  3563. "形式": "清单",
  3564. "条目": [
  3565. {
  3566. "词": "视觉冲击",
  3567. "说明": "快速抓取眼球"
  3568. },
  3569. {
  3570. "词": "创意起手",
  3571. "说明": "非常规内容切入"
  3572. }
  3573. ]
  3574. },
  3575. {
  3576. "小标题": "内容主题 (中间)",
  3577. "形式": "清单",
  3578. "条目": [
  3579. {
  3580. "词": "故事线",
  3581. "说明": "叙事的主轴"
  3582. },
  3583. {
  3584. "词": "平衡艺术/节奏把握",
  3585. "说明": "内容的松紧排布"
  3586. },
  3587. {
  3588. "词": "信息量",
  3589. "说明": "提供给用户的干货密度"
  3590. }
  3591. ]
  3592. },
  3593. {
  3594. "小标题": "结尾",
  3595. "形式": "清单",
  3596. "条目": [
  3597. {
  3598. "词": "印象点",
  3599. "说明": "留存金句或深刻画面"
  3600. },
  3601. {
  3602. "词": "情感/行动",
  3603. "说明": "引导转化或情绪释放"
  3604. }
  3605. ]
  3606. }
  3607. ],
  3608. "作用域": [
  3609. {
  3610. "scope_type": "form",
  3611. "value": "黄金结构",
  3612. "candidate": "黄金结构",
  3613. "link": "新建",
  3614. "score": 0.6467,
  3615. "top": [
  3616. {
  3617. "name": "分段结构",
  3618. "score": 0.6467,
  3619. "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
  3620. },
  3621. {
  3622. "name": "对话结构",
  3623. "score": 0.6195,
  3624. "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
  3625. },
  3626. {
  3627. "name": "结构编排",
  3628. "score": 0.619,
  3629. "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排"
  3630. }
  3631. ]
  3632. },
  3633. {
  3634. "scope_type": "effect",
  3635. "value": "节奏",
  3636. "candidate": "节奏",
  3637. "link": "新建",
  3638. "score": 0.7416,
  3639. "top": [
  3640. {
  3641. "name": "推进节奏",
  3642. "score": 0.7416,
  3643. "path": "/结构/叙事推进/推进节奏"
  3644. },
  3645. {
  3646. "name": "基调设定",
  3647. "score": 0.5557,
  3648. "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
  3649. },
  3650. {
  3651. "name": "叙事推进",
  3652. "score": 0.5454,
  3653. "path": "/结构/叙事推进"
  3654. }
  3655. ]
  3656. },
  3657. {
  3658. "scope_type": "effect",
  3659. "value": "用户留存",
  3660. "candidate": "用户留存",
  3661. "link": "新建",
  3662. "score": 0.5534,
  3663. "top": [
  3664. {
  3665. "name": "营销推广",
  3666. "score": 0.5534,
  3667. "path": "/表达/互动引导/行动引导/营销推广"
  3668. },
  3669. {
  3670. "name": "传播转化",
  3671. "score": 0.5371,
  3672. "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化"
  3673. },
  3674. {
  3675. "name": "数据实证",
  3676. "score": 0.5313,
  3677. "path": "/表达/论证说理/证据支撑/数据实证"
  3678. }
  3679. ]
  3680. }
  3681. ]
  3682. },
  3683. {
  3684. "id": "k5",
  3685. "type": "what",
  3686. "role": "组件",
  3687. "parent": {
  3688. "how_id": "k1",
  3689. "step": 3
  3690. },
  3691. "title": "拍摄常用构图方法清单",
  3692. "业务阶段": [
  3693. "脚本"
  3694. ],
  3695. "出处": [
  3696. "卡片4"
  3697. ],
  3698. "界定": "在脚本中关于画面构筑的常用美学方案。",
  3699. "kind": "选项",
  3700. "主体": [
  3701. {
  3702. "小标题": "构图手法",
  3703. "形式": "分类",
  3704. "条目": [
  3705. {
  3706. "词": "水平线构图",
  3707. "说明": "稳定和谐",
  3708. "选择线索": "需要平衡感、安稳感场景"
  3709. },
  3710. {
  3711. "词": "对角线构图",
  3712. "说明": "动感且有吸引力",
  3713. "选择线索": "强调动感、引导视线或不安感"
  3714. },
  3715. {
  3716. "词": "中心构图",
  3717. "说明": "主体突出",
  3718. "选择线索": "单一主体强调"
  3719. },
  3720. {
  3721. "词": "框式构图",
  3722. "说明": "穿透感与神秘感",
  3723. "选择线索": "通过前景遮挡营造空间感"
  3724. },
  3725. {
  3726. "词": "九宫格/三分法",
  3727. "说明": "排列主体,使复杂画面变简单",
  3728. "选择线索": "万能构图,追求比例美感"
  3729. }
  3730. ]
  3731. }
  3732. ],
  3733. "作用域": [
  3734. {
  3735. "scope_type": "substance",
  3736. "value": "画面构图",
  3737. "candidate": "画面构图",
  3738. "link": "新建",
  3739. "score": 0.881,
  3740. "top": [
  3741. {
  3742. "name": "构图",
  3743. "score": 0.881,
  3744. "path": "/表象/视觉/画面/构图"
  3745. },
  3746. {
  3747. "name": "画面",
  3748. "score": 0.7356,
  3749. "path": "/表象/视觉/画面"
  3750. },
  3751. {
  3752. "name": "色彩构成",
  3753. "score": 0.6537,
  3754. "path": "/表象/视觉/画面特征/色彩表现/色彩构成"
  3755. }
  3756. ]
  3757. },
  3758. {
  3759. "scope_type": "feeling",
  3760. "value": "空间感",
  3761. "candidate": "空间感",
  3762. "link": "新建",
  3763. "score": 0.7985,
  3764. "top": [
  3765. {
  3766. "name": "空间美感",
  3767. "score": 0.7985,
  3768. "path": "/情感/美感/空间美感"
  3769. },
  3770. {
  3771. "name": "美感",
  3772. "score": 0.6371,
  3773. "path": "/情感/美感"
  3774. },
  3775. {
  3776. "name": "风格美感",
  3777. "score": 0.6225,
  3778. "path": "/情感/美感/风格美感"
  3779. }
  3780. ]
  3781. },
  3782. {
  3783. "scope_type": "feeling",
  3784. "value": "平衡感",
  3785. "candidate": "平衡感",
  3786. "link": "新建",
  3787. "score": 0.5794,
  3788. "top": [
  3789. {
  3790. "name": "美感",
  3791. "score": 0.5794,
  3792. "path": "/情感/美感"
  3793. },
  3794. {
  3795. "name": "空间美感",
  3796. "score": 0.5605,
  3797. "path": "/情感/美感/空间美感"
  3798. },
  3799. {
  3800. "name": "风格美感",
  3801. "score": 0.5309,
  3802. "path": "/情感/美感/风格美感"
  3803. }
  3804. ]
  3805. },
  3806. {
  3807. "scope_type": "effect",
  3808. "value": "主体",
  3809. "candidate": "主体",
  3810. "link": "新建",
  3811. "score": 0.5909,
  3812. "top": [
  3813. {
  3814. "name": "结构",
  3815. "score": 0.5909,
  3816. "path": "/结构"
  3817. },
  3818. {
  3819. "name": "要素引入",
  3820. "score": 0.5371,
  3821. "path": "/结构/叙事推进/承接转换/要素引入"
  3822. },
  3823. {
  3824. "name": "性质定性",
  3825. "score": 0.5068,
  3826. "path": "/表达/论证说理/分析论证/论证评判/定性确立/性质定性"
  3827. }
  3828. ]
  3829. }
  3830. ]
  3831. },
  3832. {
  3833. "id": "k6",
  3834. "type": "why",
  3835. "role": "主",
  3836. "parent": null,
  3837. "title": "短视频黄金开头原则",
  3838. "业务阶段": [
  3839. "脚本"
  3840. ],
  3841. "出处": [
  3842. "卡片1"
  3843. ],
  3844. "主张": "必须在开篇极短时间内呈现主题,否则会造成用户流失。",
  3845. "支撑": [
  3846. {
  3847. "小标题": "停留机制",
  3848. "形式": "依据",
  3849. "内容": "长视频黄金时间为前10-15秒;短视频则缩短至前3-5秒。"
  3850. },
  3851. {
  3852. "小标题": "创作取舍",
  3853. "形式": "取舍",
  3854. "内容": "必须舍弃冗长的铺垫,将核心悬念或结论置前;若前3秒不能说明“我是谁/我要讲什么”,直接砍掉重写。"
  3855. }
  3856. ],
  3857. "作用域": [
  3858. {
  3859. "scope_type": "form",
  3860. "value": "结论",
  3861. "candidate": "结论",
  3862. "link": "新建",
  3863. "score": 0.6234,
  3864. "top": [
  3865. {
  3866. "name": "逻辑推论",
  3867. "score": 0.6234,
  3868. "path": "/架构/逻辑/信息编排逻辑/归纳论证/逻辑推论"
  3869. },
  3870. {
  3871. "name": "归纳论证",
  3872. "score": 0.5621,
  3873. "path": "/架构/逻辑/信息编排逻辑/归纳论证"
  3874. },
  3875. {
  3876. "name": "逻辑",
  3877. "score": 0.5618,
  3878. "path": "/架构/逻辑"
  3879. }
  3880. ]
  3881. },
  3882. {
  3883. "scope_type": "effect",
  3884. "value": "悬念设置",
  3885. "candidate": "悬念设置",
  3886. "link": "复用",
  3887. "score": 1.0,
  3888. "top": [
  3889. {
  3890. "name": "悬念设置",
  3891. "score": 1.0,
  3892. "path": "/结构/叙事推进/叙事推进节点/悬念设置"
  3893. },
  3894. {
  3895. "name": "情感铺垫",
  3896. "score": 0.6462,
  3897. "path": "/结构/叙事推进/铺垫准备/情感铺垫"
  3898. },
  3899. {
  3900. "name": "设定铺垫",
  3901. "score": 0.6262,
  3902. "path": "/结构/叙事推进/铺垫准备/设定铺垫"
  3903. }
  3904. ]
  3905. },
  3906. {
  3907. "scope_type": "effect",
  3908. "value": "用户留存",
  3909. "candidate": "用户留存",
  3910. "link": "新建",
  3911. "score": 0.5534,
  3912. "top": [
  3913. {
  3914. "name": "营销推广",
  3915. "score": 0.5534,
  3916. "path": "/表达/互动引导/行动引导/营销推广"
  3917. },
  3918. {
  3919. "name": "传播转化",
  3920. "score": 0.5371,
  3921. "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化"
  3922. },
  3923. {
  3924. "name": "数据实证",
  3925. "score": 0.5313,
  3926. "path": "/表达/论证说理/证据支撑/数据实证"
  3927. }
  3928. ]
  3929. },
  3930. {
  3931. "scope_type": "intent",
  3932. "value": "抓取注意力",
  3933. "candidate": "抓取注意力",
  3934. "link": "新建",
  3935. "score": 0.5251,
  3936. "top": [
  3937. {
  3938. "name": "行为引导",
  3939. "score": 0.5251,
  3940. "path": "/行为引导"
  3941. },
  3942. {
  3943. "name": "引流",
  3944. "score": 0.4976,
  3945. "path": "/行为引导/传播/引流"
  3946. },
  3947. {
  3948. "name": "信息扩散",
  3949. "score": 0.4947,
  3950. "path": "/信息传递/信息扩散"
  3951. }
  3952. ]
  3953. }
  3954. ]
  3955. }
  3956. ]
  3957. },
  3958. {
  3959. "post_id": "6901e15a0000000003019fa3",
  3960. "source_id": "xhs_6901e15a0000000003019fa3",
  3961. "title": "爆款标题公式直接抄❗️笔记想不火都难",
  3962. "platform": "xiaohongshu",
  3963. "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3",
  3964. "media": {
  3965. "type": "image",
  3966. "video_url": null,
  3967. "images": [
  3968. "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_1.webp",
  3969. "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_2.webp",
  3970. "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_3.webp"
  3971. ]
  3972. },
  3973. "cards": [
  3974. {
  3975. "index": 1,
  3976. "content": "3个万能标题公式:1. 时间+结果+经验(例:半年时间涨粉11w,全靠这个万能公式);2. 痛点+解决方法+保证(例:小红书不涨粉,3大技巧照做就对了);3. 方法+保证(例:傻瓜式化妆手法,有手就行!)。",
  3977. "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_1.webp"
  3978. },
  3979. {
  3980. "index": 2,
  3981. "content": "爆款标题技巧(1-4):1. 提问式:直击痛点,引发思考;2. 设问式:先抛问题再给方案,预告价值;3. 数字式:用具体数字增加干货感,降低决策成本;4. 利益式:直接摆出用户能得到的好处。",
  3982. "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_2.webp"
  3983. },
  3984. {
  3985. "index": 3,
  3986. "content": "爆款标题技巧(5-9):5. 悬念式:只说一半内容,激发好奇心点进来找答案;6. 对比式:利用差异制造话题反差感;7. 劝诫式:利用“避坑”心理和损失厌恶提高收藏率;8. 共情式:说出用户想说没说的话,引发情绪共鸣;9. 热点式:绑定节日或热门事件借势营销。",
  3987. "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_3.webp"
  3988. }
  3989. ],
  3990. "knowledges": [
  3991. {
  3992. "id": "k1",
  3993. "type": "what",
  3994. "role": "主",
  3995. "parent": null,
  3996. "title": "爆款标题三大万能公式",
  3997. "业务阶段": [
  3998. "脚本"
  3999. ],
  4000. "出处": [
  4001. "卡片1"
  4002. ],
  4003. "界定": "通过组合时间、结果、痛点及保证等核心要素构建的标题模板。",
  4004. "kind": "选项",
  4005. "主体": [
  4006. {
  4007. "小标题": "万能标题公式清单",
  4008. "形式": "清单",
  4009. "条目": [
  4010. {
  4011. "词": "时间+结果+经验",
  4012. "说明": "具体时间+亮眼结果勾住用户。例:『半年时间涨粉11w,全靠这个万能公式』",
  4013. "选择线索": "适用于有阶段性成果、教学经验或复盘类笔记。"
  4014. },
  4015. {
  4016. "词": "痛点+解决方法+保证",
  4017. "说明": "精准戳痛+给方案+下承诺。例:『小红书不涨粉,3大技巧照做就对了』",
  4018. "选择线索": "适用于针对特定问题提供教程、建议或干货的内容。"
  4019. },
  4020. {
  4021. "词": "方法+保证",
  4022. "说明": "简单直接法+零门槛保证。例:『傻瓜式化妆手法,有手就行!』",
  4023. "选择线索": "适用于强调低门槛、易上手、新手友好的技能教学。"
  4024. }
  4025. ]
  4026. }
  4027. ],
  4028. "作用域": [
  4029. {
  4030. "scope_type": "substance",
  4031. "value": "标题写作",
  4032. "candidate": "标题写作",
  4033. "link": "新建",
  4034. "score": 0.7569,
  4035. "top": [
  4036. {
  4037. "name": "标题",
  4038. "score": 0.7569,
  4039. "path": "/表象/视觉/符号/文字符号/标题"
  4040. },
  4041. {
  4042. "name": "文案短句",
  4043. "score": 0.5662,
  4044. "path": "/表象/视觉/符号/文字符号/正文/文案短句"
  4045. },
  4046. {
  4047. "name": "历史叙事",
  4048. "score": 0.5651,
  4049. "path": "/理念/知识/历史/历史知识形态/历史叙事"
  4050. }
  4051. ]
  4052. },
  4053. {
  4054. "scope_type": "form",
  4055. "value": "万能公式",
  4056. "candidate": "万能公式",
  4057. "link": "新建",
  4058. "score": 0.5847,
  4059. "top": [
  4060. {
  4061. "name": "通用攻略",
  4062. "score": 0.5847,
  4063. "path": "/架构/策略/互动方式/实用指引/系统攻略/通用攻略"
  4064. },
  4065. {
  4066. "name": "符号转化",
  4067. "score": 0.5659,
  4068. "path": "/架构/修辞/修辞意象/比拟转化/符号转化"
  4069. },
  4070. {
  4071. "name": "口诀顺口溜",
  4072. "score": 0.5622,
  4073. "path": "/架构/修辞/修辞意象/句式辞格/韵律句式/口诀顺口溜"
  4074. }
  4075. ]
  4076. },
  4077. {
  4078. "scope_type": "effect",
  4079. "value": "受众",
  4080. "candidate": "受众",
  4081. "link": "新建",
  4082. "score": 0.5294,
  4083. "top": [
  4084. {
  4085. "name": "信息传达",
  4086. "score": 0.5294,
  4087. "path": "/表达/信息传达"
  4088. },
  4089. {
  4090. "name": "传播转化",
  4091. "score": 0.5256,
  4092. "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化"
  4093. },
  4094. {
  4095. "name": "视角呈现",
  4096. "score": 0.5219,
  4097. "path": "/表达/信息传达/传达手法/视角呈现"
  4098. }
  4099. ]
  4100. },
  4101. {
  4102. "scope_type": "intent",
  4103. "value": "吸睛",
  4104. "candidate": "吸睛",
  4105. "link": "新建",
  4106. "score": 0.5582,
  4107. "top": [
  4108. {
  4109. "name": "种草推荐",
  4110. "score": 0.5582,
  4111. "path": "/行为引导/商业推广/种草推荐"
  4112. },
  4113. {
  4114. "name": "引流",
  4115. "score": 0.5424,
  4116. "path": "/行为引导/传播/引流"
  4117. },
  4118. {
  4119. "name": "警示",
  4120. "score": 0.5168,
  4121. "path": "/信息传递/事实呈现/警示"
  4122. }
  4123. ]
  4124. }
  4125. ]
  4126. },
  4127. {
  4128. "id": "k2",
  4129. "type": "what",
  4130. "role": "主",
  4131. "parent": null,
  4132. "title": "爆款标题九大实用技巧",
  4133. "业务阶段": [
  4134. "脚本"
  4135. ],
  4136. "出处": [
  4137. "卡片2",
  4138. "卡片3"
  4139. ],
  4140. "界定": "在撰写标题时可采用的9种具体修辞或切入角度。",
  4141. "kind": "选项",
  4142. "主体": [
  4143. {
  4144. "小标题": "标题切入技巧清单",
  4145. "形式": "清单",
  4146. "条目": [
  4147. {
  4148. "词": "提问式",
  4149. "说明": "直击痛点,引发思考。",
  4150. "选择线索": "当需要引导用户对现状进行反思或确认需求时使用。"
  4151. },
  4152. {
  4153. "词": "设问式",
  4154. "说明": "先抛问题再给方案,预告价值。",
  4155. "选择线索": "适用于希望在标题中就预告内容包含具体答案的场景。"
  4156. },
  4157. {
  4158. "词": "数字式",
  4159. "说明": "用具体数字增加干货感,降低决策成本。",
  4160. "选择线索": "当内容包含清单、具体量化成果或硬核干货时使用。"
  4161. },
  4162. {
  4163. "词": "利益式",
  4164. "说明": "直接呈现价值,摆出用户能得到的好处。",
  4165. "选择线索": "适用于福利、资源分享或高价值攻略。"
  4166. },
  4167. {
  4168. "词": "悬念式",
  4169. "说明": "只说一半内容,隐藏关键细节,激发好奇心点进来找答案。",
  4170. "选择线索": "适用于有意外反转或强好奇心驱动的内容。"
  4171. },
  4172. {
  4173. "词": "对比式",
  4174. "说明": "利用差异制造话题反差感,制造反差冲突。",
  4175. "选择线索": "适用于前后变化、红黑榜、避雷与推荐的对照。"
  4176. },
  4177. {
  4178. "词": "劝诫式",
  4179. "说明": "强调规避损失,利用“避坑”心理和损失厌恶提高收藏率。",
  4180. "选择线索": "适用于防割韭菜、避雷指南、行业真相揭秘。"
  4181. },
  4182. {
  4183. "词": "共情式",
  4184. "说明": "说出用户想说没说的话,替人发声引共鸣。",
  4185. "选择线索": "适用于情感类、职场类或具有强烈社会属性的话题。"
  4186. },
  4187. {
  4188. "词": "热点式",
  4189. "说明": "借势节日或热门事件进行营销。",
  4190. "选择线索": "适用于时效性强或正在热门搜索榜单上的主题。"
  4191. }
  4192. ]
  4193. }
  4194. ],
  4195. "作用域": [
  4196. {
  4197. "scope_type": "substance",
  4198. "value": "选题切入角度",
  4199. "candidate": "选题切入角度",
  4200. "link": "新建",
  4201. "score": 0.5316,
  4202. "top": [
  4203. {
  4204. "name": "舆论传播",
  4205. "score": 0.5316,
  4206. "path": "/理念/现象/社会问题/舆论传播"
  4207. },
  4208. {
  4209. "name": "行业研究",
  4210. "score": 0.531,
  4211. "path": "/理念/知识/商业/行业分析/行业研究"
  4212. },
  4213. {
  4214. "name": "构图",
  4215. "score": 0.5257,
  4216. "path": "/表象/视觉/画面/构图"
  4217. }
  4218. ]
  4219. },
  4220. {
  4221. "scope_type": "form",
  4222. "value": "修辞手法",
  4223. "candidate": "修辞手法",
  4224. "link": "新建",
  4225. "score": 0.8709,
  4226. "top": [
  4227. {
  4228. "name": "修辞",
  4229. "score": 0.8709,
  4230. "path": "/架构/修辞"
  4231. },
  4232. {
  4233. "name": "修辞意象",
  4234. "score": 0.7854,
  4235. "path": "/架构/修辞/修辞意象"
  4236. },
  4237. {
  4238. "name": "情感修辞",
  4239. "score": 0.7546,
  4240. "path": "/架构/策略/情感调动/情感激发/情感渲染/情感修辞"
  4241. }
  4242. ]
  4243. },
  4244. {
  4245. "scope_type": "feeling",
  4246. "value": "好奇感",
  4247. "candidate": "好奇感",
  4248. "link": "新建",
  4249. "score": 0.7321,
  4250. "top": [
  4251. {
  4252. "name": "好奇",
  4253. "score": 0.7321,
  4254. "path": "/认知/好奇"
  4255. },
  4256. {
  4257. "name": "美感",
  4258. "score": 0.6044,
  4259. "path": "/情感/美感"
  4260. },
  4261. {
  4262. "name": "悬念期待",
  4263. "score": 0.5529,
  4264. "path": "/认知/好奇/悬念期待"
  4265. }
  4266. ]
  4267. },
  4268. {
  4269. "scope_type": "feeling",
  4270. "value": "共鸣感",
  4271. "candidate": "共鸣感",
  4272. "link": "新建",
  4273. "score": 0.7726,
  4274. "top": [
  4275. {
  4276. "name": "角色代入共鸣",
  4277. "score": 0.7726,
  4278. "path": "/情感/同感/角色代入共鸣"
  4279. },
  4280. {
  4281. "name": "身份归属共鸣",
  4282. "score": 0.7444,
  4283. "path": "/情感/同感/身份归属共鸣"
  4284. },
  4285. {
  4286. "name": "情绪处境共鸣",
  4287. "score": 0.7362,
  4288. "path": "/情感/同感/情绪处境共鸣"
  4289. }
  4290. ]
  4291. },
  4292. {
  4293. "scope_type": "effect",
  4294. "value": "悬念设置",
  4295. "candidate": "悬念设置",
  4296. "link": "复用",
  4297. "score": 0.9985,
  4298. "top": [
  4299. {
  4300. "name": "悬念设置",
  4301. "score": 0.9985,
  4302. "path": "/结构/叙事推进/叙事推进节点/悬念设置"
  4303. },
  4304. {
  4305. "name": "情感铺垫",
  4306. "score": 0.6473,
  4307. "path": "/结构/叙事推进/铺垫准备/情感铺垫"
  4308. },
  4309. {
  4310. "name": "设定铺垫",
  4311. "score": 0.6249,
  4312. "path": "/结构/叙事推进/铺垫准备/设定铺垫"
  4313. }
  4314. ]
  4315. },
  4316. {
  4317. "scope_type": "effect",
  4318. "value": "反差制造",
  4319. "candidate": "反差制造",
  4320. "link": "新建",
  4321. "score": 0.8099,
  4322. "top": [
  4323. {
  4324. "name": "对比反差",
  4325. "score": 0.8099,
  4326. "path": "/表达/论证说理/分析论证/对比反差"
  4327. },
  4328. {
  4329. "name": "反衬突显",
  4330. "score": 0.6911,
  4331. "path": "/表达/论证说理/分析论证/对比反差/反衬突显"
  4332. },
  4333. {
  4334. "name": "对比衬托",
  4335. "score": 0.6604,
  4336. "path": "/表达/信息传达/传达手法/强调突出/对比衬托"
  4337. }
  4338. ]
  4339. },
  4340. {
  4341. "scope_type": "intent",
  4342. "value": "提升点击率",
  4343. "candidate": "提升点击率",
  4344. "link": "新建",
  4345. "score": 0.595,
  4346. "top": [
  4347. {
  4348. "name": "商业推广",
  4349. "score": 0.595,
  4350. "path": "/行为引导/商业推广"
  4351. },
  4352. {
  4353. "name": "转发",
  4354. "score": 0.5116,
  4355. "path": "/行为引导/传播/转发"
  4356. },
  4357. {
  4358. "name": "种草推荐",
  4359. "score": 0.5079,
  4360. "path": "/行为引导/商业推广/种草推荐"
  4361. }
  4362. ]
  4363. }
  4364. ]
  4365. }
  4366. ]
  4367. },
  4368. {
  4369. "post_id": "69ff58670000000023016fa2",
  4370. "source_id": "xhs_69ff58670000000023016fa2",
  4371. "title": "海外营销灵感|五月爆款Reels创意合集",
  4372. "platform": "xiaohongshu",
  4373. "url": "https://www.xiaohongshu.com/explore/69ff58670000000023016fa2",
  4374. "media": {
  4375. "type": "image",
  4376. "video_url": null,
  4377. "images": [
  4378. "/data/demo/xiaohongshu/xhs_69ff58670000000023016fa2/image_1.webp"
  4379. ]
  4380. },
  4381. "cards": [
  4382. {
  4383. "index": 1,
  4384. "content": "视频创作灵感:利用CGI技术进行『产品超大化』处理,将内容重点放在视觉规模的巨大反差上,增强帖子的首秒抓屏能力。",
  4385. "image_url": "/data/demo/xiaohongshu/xhs_69ff58670000000023016fa2/image_1.webp"
  4386. }
  4387. ],
  4388. "knowledges": [
  4389. {
  4390. "id": "k1",
  4391. "type": "what",
  4392. "role": "主",
  4393. "parent": null,
  4394. "title": "海外爆款Reels短视频创意方案清单",
  4395. "业务阶段": [
  4396. "灵感",
  4397. "选题"
  4398. ],
  4399. "出处": [
  4400. "图1",
  4401. "卡片1"
  4402. ],
  4403. "界定": "提供海外爆款Reels短视频内容的创作创意方案,包含视觉、叙事、感官三个维度的切入方式。",
  4404. "kind": "选项",
  4405. "主体": [
  4406. {
  4407. "小标题": "短视频创意选项",
  4408. "形式": "清单",
  4409. "条目": [
  4410. {
  4411. "词": "视觉冲击类(CGI超大化)",
  4412. "说明": "通过CGI特效将产品(如巨大的玉米、睫毛膏、手袋、香水)无限放大,置于大报刊亭或商场电梯等公共交通/生活场景中,营造超现实感。",
  4413. "选择线索": "需要增强首秒抓屏能力,通过视觉规模的巨大反差瞬间吸引注意力时使用。"
  4414. },
  4415. {
  4416. "词": "幽默解构类(反差场景)",
  4417. "说明": "将高端产品放入极端朴素且充满反差的市井生活场景中(如将Chanel包包放入菜篮子、在农贸市场展示)。",
  4418. "选择线索": "意图利用身份冲突制造记忆点,通过高端与地气的反差建立品牌亲和力或趣味性时选用。"
  4419. },
  4420. {
  4421. "词": "ASMR与质感流",
  4422. "说明": "侧重产品开箱的清脆声响和微距镜头下的材质呈现。",
  4423. "选择线索": "侧重展示产品工艺细节,旨在通过感官刺激建立受众的心理舒适度时使用。"
  4424. }
  4425. ]
  4426. }
  4427. ],
  4428. "作用域": [
  4429. {
  4430. "scope_type": "substance",
  4431. "value": "Reels创意方案",
  4432. "candidate": "Reels创意方案",
  4433. "link": "新建",
  4434. "score": 0.5233,
  4435. "top": [
  4436. {
  4437. "name": "战略方案",
  4438. "score": 0.5233,
  4439. "path": "/理念/方法/军事谋略/战略运筹/战略方案"
  4440. },
  4441. {
  4442. "name": "品牌合作",
  4443. "score": 0.5155,
  4444. "path": "/理念/事件/商业事件/品牌合作"
  4445. },
  4446. {
  4447. "name": "商业创投",
  4448. "score": 0.5121,
  4449. "path": "/理念/现象/社会趋势/商业创投"
  4450. }
  4451. ]
  4452. },
  4453. {
  4454. "scope_type": "form",
  4455. "value": "创意清单",
  4456. "candidate": "创意清单",
  4457. "link": "新建",
  4458. "score": 0.713,
  4459. "top": [
  4460. {
  4461. "name": "创意",
  4462. "score": 0.713,
  4463. "path": "/架构/创意"
  4464. },
  4465. {
  4466. "name": "条目列举",
  4467. "score": 0.6331,
  4468. "path": "/架构/逻辑/信息编排逻辑/条目列举"
  4469. },
  4470. {
  4471. "name": "创意表现",
  4472. "score": 0.6265,
  4473. "path": "/架构/创意/创意表现"
  4474. }
  4475. ]
  4476. },
  4477. {
  4478. "scope_type": "feeling",
  4479. "value": "超现实感",
  4480. "candidate": "超现实感",
  4481. "link": "新建",
  4482. "score": 0.6089,
  4483. "top": [
  4484. {
  4485. "name": "美感",
  4486. "score": 0.6089,
  4487. "path": "/情感/美感"
  4488. },
  4489. {
  4490. "name": "空间美感",
  4491. "score": 0.5834,
  4492. "path": "/情感/美感/空间美感"
  4493. },
  4494. {
  4495. "name": "认知颠覆",
  4496. "score": 0.5724,
  4497. "path": "/认知/惊奇/认知颠覆"
  4498. }
  4499. ]
  4500. },
  4501. {
  4502. "scope_type": "effect",
  4503. "value": "首秒抓屏",
  4504. "candidate": "首秒抓屏",
  4505. "link": "新建",
  4506. "score": 0.5446,
  4507. "top": [
  4508. {
  4509. "name": "定性定格",
  4510. "score": 0.5446,
  4511. "path": "/表达/形象塑造/品质体现/形象整合/定性定格"
  4512. },
  4513. {
  4514. "name": "视觉开篇",
  4515. "score": 0.523,
  4516. "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇"
  4517. },
  4518. {
  4519. "name": "视角呈现",
  4520. "score": 0.4965,
  4521. "path": "/表达/信息传达/传达手法/视角呈现"
  4522. }
  4523. ]
  4524. },
  4525. {
  4526. "scope_type": "intent",
  4527. "value": "吸引注意力",
  4528. "candidate": "吸引注意力",
  4529. "link": "新建",
  4530. "score": 0.5451,
  4531. "top": [
  4532. {
  4533. "name": "引流",
  4534. "score": 0.5451,
  4535. "path": "/行为引导/传播/引流"
  4536. },
  4537. {
  4538. "name": "行为引导",
  4539. "score": 0.5342,
  4540. "path": "/行为引导"
  4541. },
  4542. {
  4543. "name": "呼吁",
  4544. "score": 0.5325,
  4545. "path": "/情感联结/情感抒发/呼吁"
  4546. }
  4547. ]
  4548. }
  4549. ]
  4550. },
  4551. {
  4552. "id": "k2",
  4553. "type": "why",
  4554. "role": "主",
  4555. "parent": null,
  4556. "title": "CGI视觉规模反差逻辑",
  4557. "业务阶段": [
  4558. "脚本"
  4559. ],
  4560. "出处": [
  4561. "卡片1"
  4562. ],
  4563. "主张": "利用视觉规模的巨大反差(超大化处理)增强帖子的首秒抓屏能力。",
  4564. "支撑": [
  4565. {
  4566. "小标题": "生效机制",
  4567. "形式": "原理",
  4568. "内容": "超现实的视觉对比打破了用户的心理预期,在快速滑动的信息流中强制停留目光。"
  4569. },
  4570. {
  4571. "小标题": "创作取舍",
  4572. "形式": "取舍",
  4573. "内容": "在制作Reels时,首秒视觉应优先考虑规模感和场景违和感的极致对比,而非平铺直叙的产品展示。"
  4574. }
  4575. ],
  4576. "作用域": [
  4577. {
  4578. "scope_type": "substance",
  4579. "value": "CGI视觉逻辑",
  4580. "candidate": "CGI视觉逻辑",
  4581. "link": "新建",
  4582. "score": 0.6091,
  4583. "top": [
  4584. {
  4585. "name": "视觉",
  4586. "score": 0.6091,
  4587. "path": "/表象/视觉"
  4588. },
  4589. {
  4590. "name": "视觉标记",
  4591. "score": 0.5907,
  4592. "path": "/表象/视觉/符号/文字符号/标注/视觉标记"
  4593. },
  4594. {
  4595. "name": "逻辑原理",
  4596. "score": 0.5846,
  4597. "path": "/理念/知识/思想/逻辑原理"
  4598. }
  4599. ]
  4600. },
  4601. {
  4602. "scope_type": "feeling",
  4603. "value": "视觉违和感",
  4604. "candidate": "视觉违和感",
  4605. "link": "新建",
  4606. "score": 0.7014,
  4607. "top": [
  4608. {
  4609. "name": "视觉美感",
  4610. "score": 0.7014,
  4611. "path": "/情感/美感/视觉美感"
  4612. },
  4613. {
  4614. "name": "反差冲击",
  4615. "score": 0.6057,
  4616. "path": "/认知/惊奇/反差冲击"
  4617. },
  4618. {
  4619. "name": "美感",
  4620. "score": 0.5838,
  4621. "path": "/情感/美感"
  4622. }
  4623. ]
  4624. },
  4625. {
  4626. "scope_type": "effect",
  4627. "value": "预期突破",
  4628. "candidate": "预期突破",
  4629. "link": "新建",
  4630. "score": 0.5916,
  4631. "top": [
  4632. {
  4633. "name": "展望延伸",
  4634. "score": 0.5916,
  4635. "path": "/结构/叙事推进/收束归纳/展望延伸"
  4636. },
  4637. {
  4638. "name": "层次跃升",
  4639. "score": 0.5607,
  4640. "path": "/表达/论证说理/提炼升华/升华深化/层次跃升"
  4641. },
  4642. {
  4643. "name": "转折变化",
  4644. "score": 0.5322,
  4645. "path": "/结构/叙事推进/承接转换/转折变化"
  4646. }
  4647. ]
  4648. },
  4649. {
  4650. "scope_type": "intent",
  4651. "value": "强制停留",
  4652. "candidate": "强制停留",
  4653. "link": "新建",
  4654. "score": 0.4788,
  4655. "top": [
  4656. {
  4657. "name": "行为引导",
  4658. "score": 0.4788,
  4659. "path": "/行为引导"
  4660. },
  4661. {
  4662. "name": "警示",
  4663. "score": 0.4774,
  4664. "path": "/信息传递/事实呈现/警示"
  4665. },
  4666. {
  4667. "name": "引流",
  4668. "score": 0.4501,
  4669. "path": "/行为引导/传播/引流"
  4670. }
  4671. ]
  4672. }
  4673. ]
  4674. }
  4675. ]
  4676. },
  4677. {
  4678. "post_id": "7589257893544165455",
  4679. "source_id": "dy_7589257893544165455",
  4680. "title": "如何用AI十几秒制作一段高质量精彩的视频...",
  4681. "platform": "douyin",
  4682. "url": "https://www.douyin.com/video/7589257893544165455",
  4683. "media": {
  4684. "type": "video",
  4685. "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
  4686. "images": []
  4687. },
  4688. "cards": [
  4689. {
  4690. "index": 1,
  4691. "content": "利用豆包生成视频描述词。How:1. 打开豆包,开启『深度思考』模式;2. 输入具体的需求,如:我是一名旅游视频创作者,请帮我写一段关于上海旅游的视频描述词,要求 30 字以内;3. 复制生成的合适文案。",
  4692. "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
  4693. "start": 0.0,
  4694. "end": 24.0
  4695. },
  4696. {
  4697. "index": 2,
  4698. "content": "将文案转化为视频素材。How:1. 使用微信小程序『创作神器』;2. 选择『文生视频』功能;3. 粘贴之前的文案,点击『灵感扩写』以丰富画面细节;4. 设置比例(如 9:16),点击生成视频;5. 等待预览并下载成品。",
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