{ "count": 9, "posts": [ { "post_id": "699308fa0000000016009697", "source_id": "xhs_699308fa0000000016009697", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" ] }, "cards": [ { "index": 1, "content": "真正能爆的选题,往往是你写完后感觉羞耻的。选题不能仅仅是“正确”,越正确、越专业、越安全,往往意味着观众越无感。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp" }, { "index": 2, "content": "", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp" }, { "index": 3, "content": "好选题的防伪标签是羞耻感。选题不能只经过大脑审核(信息密度),必须经过情绪审核。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp" }, { "index": 4, "content": "羞耻感信号:当你写完后感到犹豫,担心别人觉得你在装、或者说话太直白时,这通常是能爆的选题信号。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp" }, { "index": 5, "content": "羞耻感的本质是触碰到了真实但平时大家不敢说出口的东西,戳中了被社交礼仪包裹的公共痛点。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp" }, { "index": 6, "content": "冒犯感:好的选题带有对某种“正确共识”的冒犯,这种压力证明踩到了大众的神经。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp" }, { "index": 7, "content": "", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp" }, { "index": 8, "content": "选题的底层逻辑:普通内容在加固一个信念,爆款内容在撕裂一个信念(即圣经句,如‘能力强的人一定会被看见’)。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp" }, { "index": 9, "content": "", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp" }, { "index": 10, "content": "实操第一招:寻找正确共识的失灵瞬间。列出赛道大号反复讲的正确共识,询问:什么情况下,一个人严格按这句话做,反而越做越差?由此得出选题。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp" }, { "index": 11, "content": "实操第二招:去评论区找“但是”。在竞品的爆款视频下找“道理我都懂,但是……”的评论,这个“但是”后面跟着的就是经过市场验证的圣经句裂缝。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp" }, { "index": 12, "content": "", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" } ], "knowledges": [ { "id": "k1", "type": "why", "role": "主", "parent": null, "title": "爆款选题的羞耻感原理", "业务阶段": [ "选题" ], "出处": [ "卡片1", "卡片3", "卡片4", "卡片5", "卡片6", "卡片8" ], "主张": "好选题的防伪标签是羞耻感或冒犯感,而非专业的安全性。", "支撑": [ { "小标题": "羞耻感的本质", "形式": "机制", "内容": "羞耻感信号意味着你触碰到了真实但平时大家不敢说出口的东西,戳中了被社交礼仪包裹的公共痛点。当你担心别人觉得你在装、或说话太直白时,通常是踩中了大众神经。" }, { "小标题": "爆款与普通内容逻辑对照", "形式": "对照", "条目": [ { "词": "普通内容", "说明": "在加固一个本就存在的信念。" }, { "词": "爆款内容", "说明": "在撕裂一个既定的信念(圣经句)。" } ] }, { "小标题": "创作取舍", "形式": "取舍", "内容": "选题不能只经过大脑的信息密度审核,必须经过情绪审核。在构思时应主动寻找带有冒犯性、让创作者感到犹豫或羞耻的切入点,避开那些仅仅是“正确、专业、安全”但无法引发无感的内容。" } ], "作用域": [ { "scope_type": "substance", "value": "选题切入点", "candidate": "选题切入点", "link": "新建", "score": 0.5686, "top": [ { "name": "痛点问题", "score": 0.5686, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "价值取向", "score": 0.5493, "path": "/理念/观念/个人观念/处世智慧/价值取向" }, { "name": "标题", "score": 0.5355, "path": "/表象/视觉/符号/文字符号/标题" } ] }, { "scope_type": "feeling", "value": "羞耻感", "candidate": "羞耻感", "link": "新建", "score": 0.6268, "top": [ { "name": "情感", "score": 0.6268, "path": "/情感" }, { "name": "美感", "score": 0.6123, "path": "/情感/美感" }, { "name": "共情", "score": 0.5855, "path": "/情感/共情" } ] }, { "scope_type": "feeling", "value": "冒犯感", "candidate": "冒犯感", "link": "新建", "score": 0.5938, "top": [ { "name": "厌恶反感", "score": 0.5938, "path": "/情感/共情/厌恶反感" }, { "name": "情感", "score": 0.5689, "path": "/情感" }, { "name": "共情", "score": 0.562, "path": "/情感/共情" } ] }, { "scope_type": "effect", "value": "公共痛点", "candidate": "公共痛点", "link": "新建", "score": 0.5317, "top": [ { "name": "解决方案", "score": 0.5317, "path": "/表达/论证说理/解决方案" }, { "name": "核心点明", "score": 0.5291, "path": "/表达/信息传达/传达手法/强调突出/核心点明" }, { "name": "情感共鸣", "score": 0.4893, "path": "/表达/互动引导/情感连接/情感共鸣" } ] }, { "scope_type": "intent", "value": "制造爆款", "candidate": "制造爆款", "link": "新建", "score": 0.57, "top": [ { "name": "裂变", "score": 0.57, "path": "/行为引导/裂变" }, { "name": "种草推荐", "score": 0.5367, "path": "/行为引导/商业推广/种草推荐" }, { "name": "商业推广", "score": 0.5196, "path": "/行为引导/商业推广" } ] } ] }, { "id": "k2", "type": "how", "role": "主", "parent": null, "title": "爆款选题的“失灵瞬间”构思法", "purpose": "通过撕裂正确共识得出爆款选题", "业务阶段": [ "选题" ], "steps": [ { "id": "s1", "input": "赛道既有的正确共识", "directive": "列出赛道大号反复强调的、被视为“圣经”的正确话术。 例:『能力强的人一定会被看见』", "output": "待撕裂的赛道共识清单", "出处": [ "卡片10" ], "创作阶段": "定向", "动作": "共识列举", "作用域": [ { "scope_type": "substance", "value": "赛道共识", "candidate": "赛道共识", "link": "新建", "score": 0.5873, "top": [ { "name": "通用共识符号", "score": 0.5873, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "赛事竞技", "score": 0.5436, "path": "/表象/视觉/行为/日常活动/组织活动/赛事竞技" }, { "name": "认知思辨", "score": 0.5396, "path": "/理念/知识/思想/概念范畴/认知思辨" } ] }, { "scope_type": "form", "value": "正确话术清单", "candidate": "正确话术清单", "link": "新建", "score": 0.7196, "top": [ { "name": "话术策略", "score": 0.7196, "path": "/架构/策略/认知引导/话语影响/话术策略" }, { "name": "引导话术", "score": 0.7058, "path": "/架构/策略/认知引导/话语影响/话术策略/引导话术" }, { "name": "标签话术", "score": 0.6892, "path": "/架构/策略/认知引导/话语影响/话术策略/标签话术" } ] }, { "scope_type": "effect", "value": "对标点", "candidate": "对标点", "link": "新建", "score": 0.5408, "top": [ { "name": "引用援引", "score": 0.5408, "path": "/表达/论证说理/证据支撑/引用援引" }, { "name": "对比引入", "score": 0.5341, "path": "/结构/叙事推进/开篇引入/策略引入/对比引入" }, { "name": "强调突出", "score": 0.5326, "path": "/表达/信息传达/传达手法/强调突出" } ] } ] }, { "id": "s2", "input": "← s1 的〈待撕裂的赛道共识清单〉", "directive": "针对每一条共识询问:在什么具体情境下,一个人严格按这句话做,反而会越做越差?寻找那个让共识失效的失灵瞬间。", "output": "共识失灵的负面案例/转折点", "出处": [ "卡片10" ], "创作阶段": "构思", "动作": "极端场景假设", "作用域": [ { "scope_type": "substance", "value": "共识失灵瞬间", "candidate": "共识失灵瞬间", "link": "新建", "score": 0.6343, "top": [ { "name": "瞬间", "score": 0.6343, "path": "/理念/知识/思想/概念范畴/时间过程/瞬间" }, { "name": "通用共识符号", "score": 0.5811, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "集体记忆", "score": 0.4982, "path": "/理念/知识/文化/传统文化/文化知识/集体记忆" } ] }, { "scope_type": "effect", "value": "矛盾点", "candidate": "矛盾点", "link": "新建", "score": 0.8035, "top": [ { "name": "矛盾冲突", "score": 0.8035, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "核心点明", "score": 0.5824, "path": "/表达/信息传达/传达手法/强调突出/核心点明" }, { "name": "否定驳论", "score": 0.5648, "path": "/表达/论证说理/分析论证/论证评判/否定驳论" } ] } ] }, { "id": "s3", "input": "← s2 的〈共识失灵的负面案例/转折点〉", "directive": "将该失灵点固化为选题切入点,确保其带有对原共识的“冒犯感”。", "output": "具备羞耻感/冒犯感的爆款选题", "出处": [ "卡片10" ], "创作阶段": "构思", "动作": "选题定稿", "作用域": [ { "scope_type": "substance", "value": "选题切角", "candidate": "选题切角", "link": "新建", "score": 0.5178, "top": [ { "name": "标题", "score": 0.5178, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "构图", "score": 0.5173, "path": "/表象/视觉/画面/构图" }, { "name": "痛点问题", "score": 0.4978, "path": "/理念/知识/商业/产品服务/痛点问题" } ] }, { "scope_type": "effect", "value": "认知撕裂", "candidate": "认知撕裂", "link": "新建", "score": 0.5747, "top": [ { "name": "情感共鸣", "score": 0.5747, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "矛盾冲突", "score": 0.5625, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "情感张力", "score": 0.559, "path": "/表达/论证说理/分析论证/对比反差/情感张力" } ] }, { "scope_type": "intent", "value": "吸引注意", "candidate": "吸引注意", "link": "新建", "score": 0.5539, "top": [ { "name": "呼吁", "score": 0.5539, "path": "/情感联结/情感抒发/呼吁" }, { "name": "引流", "score": 0.547, "path": "/行为引导/传播/引流" }, { "name": "警示", "score": 0.5401, "path": "/信息传递/事实呈现/警示" } ] } ] } ], "dropped": [] }, { "id": "k3", "type": "how", "role": "主", "parent": null, "title": "评论区“但是”掘金法", "purpose": "从用户真实反馈中定位爆款选题切点", "业务阶段": [ "灵感", "选题" ], "steps": [ { "id": "s1", "input": "竞品赛道的爆款视频", "directive": "翻阅竞品高赞视频的评论区。", "output": "原始评论列表", "出处": [ "卡片11" ], "创作阶段": "定向", "动作": "评论区调研", "作用域": [ { "scope_type": "substance", "value": "竞品评论区", "candidate": "竞品评论区", "link": "新建", "score": 0.6, "top": [ { "name": "政策评论", "score": 0.6, "path": "/理念/观念/社会观念/时政评议/政策评论" }, { "name": "产品矩阵", "score": 0.54, "path": "/理念/知识/商业/产品服务/产品矩阵" }, { "name": "具体政策评论", "score": 0.5323, "path": "/理念/观念/社会观念/时政评议/政策评论/具体政策评论" } ] }, { "scope_type": "intent", "value": "市场调研", "candidate": "市场调研", "link": "新建", "score": 0.5622, "top": [ { "name": "商业推广", "score": 0.5622, "path": "/行为引导/商业推广" }, { "name": "科普", "score": 0.491, "path": "/信息传递/知识传递/科普" }, { "name": "分析", "score": 0.4874, "path": "/信息传递/知识传递/分析" } ] } ] }, { "id": "s2", "input": "← s1 的〈原始评论列表〉", "directive": "重点筛选带有“道理我都懂,但是……”句式或逻辑的评论。", "output": "“但是”后的转折逻辑清单", "出处": [ "卡片11" ], "创作阶段": "定向", "动作": "转折逻辑提取", "作用域": [ { "scope_type": "form", "value": "转折句式", "candidate": "转折句式", "link": "新建", "score": 0.7545, "top": [ { "name": "反讽句式", "score": 0.7545, "path": "/架构/修辞/修辞意象/句式辞格/反讽句式" }, { "name": "特殊句式", "score": 0.7158, "path": "/架构/修辞/修辞意象/句式辞格/韵律句式/特殊句式" }, { "name": "排比句式", "score": 0.7083, "path": "/架构/修辞/修辞意象/句式辞格/排比句式" } ] }, { "scope_type": "effect", "value": "真实需求", "candidate": "真实需求", "link": "新建", "score": 0.5459, "top": [ { "name": "真相本质", "score": 0.5459, "path": "/表达/论证说理/分析论证/揭示溯因/真相本质" }, { "name": "数据实证", "score": 0.5451, "path": "/表达/论证说理/证据支撑/数据实证" }, { "name": "解决方案", "score": 0.5279, "path": "/表达/论证说理/解决方案" } ] } ] }, { "id": "s3", "input": "← s2 的〈“但是”后的转折逻辑清单〉", "directive": "将这些“但是”后面跟着的内容作为选题核心,因为这些转折代表了真实的市场情绪(圣经句裂缝)。", "output": "经过市场验证的爆款选题切角", "出处": [ "卡片11" ], "创作阶段": "构思", "动作": "需求验证", "作用域": [ { "scope_type": "substance", "value": "市场情绪", "candidate": "市场情绪", "link": "新建", "score": 0.7022, "top": [ { "name": "市场格局", "score": 0.7022, "path": "/理念/知识/商业/行业分析/市场格局" }, { "name": "情绪情感", "score": 0.6833, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" }, { "name": "情绪意境", "score": 0.6571, "path": "/表象/视觉/画面/后期/情绪意境" } ] }, { "scope_type": "effect", "value": "选题", "candidate": "选题", "link": "新建", "score": 0.568, "top": [ { "name": "界定范畴", "score": 0.568, "path": "/表达/论证说理/提炼升华/定义定性/界定范畴" }, { "name": "点题明旨", "score": 0.5476, "path": "/结构/叙事推进/开篇引入/直述开篇/点题明旨" }, { "name": "问题引入", "score": 0.5352, "path": "/结构/叙事推进/开篇引入/策略引入/问题引入" } ] }, { "scope_type": "intent", "value": "定位痛点", "candidate": "定位痛点", "link": "新建", "score": 0.4973, "top": [ { "name": "科普", "score": 0.4973, "path": "/信息传递/知识传递/科普" }, { "name": "引流", "score": 0.4971, "path": "/行为引导/传播/引流" }, { "name": "解读", "score": 0.4741, "path": "/信息传递/知识传递/解读" } ] } ] } ], "dropped": [] } ] }, { "post_id": "698481e1000000000a02a7c1", "source_id": "xhs_698481e1000000000a02a7c1", "title": "7种编剧常用的叙事结构,写剧不用愁!", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" ] }, "cards": [ { "index": 1, "content": "1. 三幕式结构:最基础的线性叙事。第一幕(开端)交代背景、人设和核心冲突触发,建立基本认知。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp" }, { "index": 2, "content": "第二幕(发展)是故事主体,核心冲突升级,主角遭遇阻碍,是人物成长和情节铺垫关键期;第三幕(高潮与结局)是矛盾爆发并最终解决冲突。2. 英雄之旅结构:核心是“平凡人到英雄的蜕变”,分为启程(离开舒适区)、考验(挑战、结盟、对抗反派、突破自我)、归来(获得成长或收获并回归初始世界)。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp" }, { "index": 3, "content": "3. 非线性结构:打破时间先后顺序,通过闪回、闪前、插叙、倒叙、多视角切换呈现,目的是制造悬念、增强张力。4. 环形结构:结尾与开端形成呼应,使情节完成闭环。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp" }, { "index": 4, "content": "环形结构细分为:非循环类(结局与开端在场景、台词、状态上呼应产生宿命感)和带循环类(主角反复经历某段事件直至完成目标)。5. 多线叙事结构:多条独立故事线并行推进并交汇,适合丰富内容维度、提升剧密度。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp" }, { "index": 5, "content": "6. 嵌套式结构(套层结构):故事包裹故事,如戏中戏、梦中梦。外层是引子,内层有独立情节并与外层呼应或推动外层发展。7. 反结构(无结构/碎片化结构):抛弃线性逻辑、核心冲突和完整结局。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp" }, { "index": 6, "content": "反结构详述:注重氛围营造、情绪表达和人性探讨,通过碎片化片段拼接,可能没有明确核心冲突和主角成长,适配文艺片和实验电影。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "7种常用编剧叙事结构清单", "业务阶段": [ "脚本" ], "出处": [ "卡片1", "卡片2", "卡片3", "卡片4", "卡片5", "卡片6" ], "界定": "本文总结了编剧常用的7种叙事结构及其创作要点,涵盖从基础线性到复杂实验性的架构方式。", "kind": "选项", "主体": [ { "小标题": "叙事结构选项表", "形式": "清单", "条目": [ { "词": "三幕式结构", "说明": "最基础的线性叙事。第一幕(开端)交代背景、人设和核心冲突触发;第二幕(发展)是故事主体,核心冲突升级,主角遭遇阻碍,是人物成长和情节铺垫关键期;第三幕(高潮与结局)是矛盾爆发并最终解决冲突。", "选择线索": "追求线性逻辑、起承转合、建立基本认知时使用。" }, { "词": "英雄之旅结构", "说明": "核心是“平凡人到英雄的蜕变”,分为启程(离开舒适区)、考验(挑战、结盟、对抗反派、突破自我)、归来(获得成长或收获并回归初始世界)。", "选择线索": "围绕主角成长弧光,表现人物阶段性蜕变时使用。" }, { "词": "非线性结构", "说明": "打破时间先后顺序,通过闪回、闪前、插叙、倒叙、多视角切换呈现。", "选择线索": "目的是制造悬念、增强张力、重组时间线时使用。" }, { "词": "环形结构", "说明": "结尾与开端形成呼应,使情节完成闭环。分为:非循环类(场景、台词、状态呼应产生宿命感)和带循环类(主角反复经历某段事件直至完成目标)。", "选择线索": "追求情节闭环或表现宿命感、循环感时使用。" }, { "词": "多线叙事结构", "说明": "多条独立故事线并行推进并在节点交汇。", "选择线索": "适合群像戏,用于丰富内容维度、提升剧情密度时使用。" }, { "词": "嵌套式结构", "说明": "故事包裹故事(套层结构),如戏中戏、梦中梦。外层是引子,内层有独立情节并与外层呼应或推动外层发展。", "选择线索": "需要通过故事层层递进或表现多重现实时使用。" }, { "词": "反结构", "说明": "抛弃线性逻辑、核心冲突和完整结局。注重氛围营造、情绪表达和人性探讨,通过碎片化片段拼接,可能没有明确核心冲突和主角成长。", "选择线索": "适配文艺片和实验电影,注重氛围和情绪表达而非传统框架时使用。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "叙事结构", "candidate": "叙事结构", "link": "新建", "score": 0.7536, "top": [ { "name": "历史叙事", "score": 0.7536, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "社会结构", "score": 0.7226, "path": "/理念/知识/社会知识/社会结构" }, { "name": "关系结构", "score": 0.6959, "path": "/理念/知识/思想/概念范畴/关系结构" } ] }, { "scope_type": "form", "value": "清单", "candidate": "清单", "link": "新建", "score": 0.706, "top": [ { "name": "条目列举", "score": 0.706, "path": "/架构/逻辑/信息编排逻辑/条目列举" }, { "name": "序号列举", "score": 0.6382, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举" }, { "name": "逐条罗列", "score": 0.6176, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列" } ] }, { "scope_type": "feeling", "value": "宿命感", "candidate": "宿命感", "link": "新建", "score": 0.5704, "top": [ { "name": "美感", "score": 0.5704, "path": "/情感/美感" }, { "name": "情感", "score": 0.565, "path": "/情感" }, { "name": "共情", "score": 0.5467, "path": "/情感/共情" } ] }, { "scope_type": "feeling", "value": "悬念", "candidate": "悬念", "link": "新建", "score": 0.8985, "top": [ { "name": "悬念期待", "score": 0.8985, "path": "/认知/好奇/悬念期待" }, { "name": "惊奇", "score": 0.5977, "path": "/认知/惊奇" }, { "name": "意外反转", "score": 0.5786, "path": "/认知/惊奇/意外反转" } ] }, { "scope_type": "effect", "value": "情节铺垫", "candidate": "情节铺垫", "link": "新建", "score": 0.8338, "top": [ { "name": "情感铺垫", "score": 0.8338, "path": "/结构/叙事推进/铺垫准备/情感铺垫" }, { "name": "设定铺垫", "score": 0.8033, "path": "/结构/叙事推进/铺垫准备/设定铺垫" }, { "name": "逻辑铺垫", "score": 0.7843, "path": "/结构/叙事推进/铺垫准备/逻辑铺垫" } ] }, { "scope_type": "effect", "value": "氛围营造", "candidate": "氛围营造", "link": "复用", "score": 0.9987, "top": [ { "name": "氛围营造", "score": 0.9987, "path": "/表达/氛围营造" }, { "name": "场景描绘", "score": 0.626, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘" }, { "name": "基调设定", "score": 0.6186, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" } ] }, { "scope_type": "effect", "value": "人物刻画", "candidate": "人物刻画", "link": "新建", "score": 0.8592, "top": [ { "name": "形象刻画", "score": 0.8592, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画" }, { "name": "行为刻画", "score": 0.8207, "path": "/表达/形象塑造/行为刻画" }, { "name": "人物引入", "score": 0.6936, "path": "/表达/形象塑造/人物引入" } ] }, { "scope_type": "intent", "value": "教学", "candidate": "教学", "link": "复用", "score": 0.9997, "top": [ { "name": "教学", "score": 0.9997, "path": "/信息传递/知识传递/教学" }, { "name": "知识传递", "score": 0.6242, "path": "/信息传递/知识传递" }, { "name": "科普", "score": 0.5595, "path": "/信息传递/知识传递/科普" } ] } ] } ] }, { "post_id": "67e2e39b0000000003028ff0", "source_id": "xhs_67e2e39b0000000003028ff0", "title": "剧本创作:理解前提、人物、冲突", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" ] }, "cards": [ { "index": 1, "content": "前提的定义与构成:前提是剧本的目标和简明概括。有效的前提构成公式 = 作者立场 + 人物 + 冲突 + 结论。人物的突出特征应由前提给予。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp" }, { "index": 2, "content": "人物的三维度结构:1.生理维度(性别、年龄、外表、遗传等);2.社会维度(阶层、职业、教育、家庭等);3.心理维度(道德标准、性格、志向、挫折等)。强调人物需随环境变化,人物的发展是面对冲突的反应。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp" }, { "index": 3, "content": "人物的关系与动力:人物需具备足够的意志力将奋斗进行到底。剧作家构思情节时需问:我应该做什么?别人会做什么?什么应该被完成?主使人物(主角)源于某种内在或外在的必然驱使(如荣誉、复仇);对立人物需与主角同样有力且实力相当。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp" }, { "index": 4, "content": "冲突的定义与四种类型:1.静态冲突(人物无可见发展);2.跳跃冲突(强迫人物做出不相符的行动);3.缓慢升级(前提同人物维度共同结果,环环相扣);4.预示(即张力,对冲突的允诺)。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp" }, { "index": 5, "content": "冲突的发现与基础:可以通过观察周遭人的品质发现冲突(如贪婪、诚实、傲慢等)。冲突的基础是『攻击—反击』,当对立事物迎面相遇,冲突便不可避免,冲突的升级会由于势均力敌引发高潮。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp" }, { "index": 6, "content": "情节转折与结构:1.过渡:小的冲突使人物从一种精神状态进入另一种;2.切入点:必须是决定点,让人物在绝望或转折点切入;3.危机、高潮、结局:危机是转折点,高潮是生产过程,结局是结果。强调每个场景都应包含前提呈现、人物、冲突、过渡、危机、高潮和结局。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "基于要素的剧本场景创作法", "purpose": "通过要素整合完成一段剧本场景", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "剧本的初始想法", "directive": "确定剧本的目标和简明概括。使用公式:作者立场+人物+冲突+结论。人物的突出特征应由此前提给予。", "output": "剧本前提", "出处": [ "卡片1" ], "创作阶段": "定向", "动作": "确立前提", "作用域": [ { "scope_type": "substance", "value": "剧本前提", "candidate": "剧本前提", "link": "新建", "score": 0.5583, "top": [ { "name": "概念构想", "score": 0.5583, "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想" }, { "name": "标题", "score": 0.546, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "场景感悟", "score": 0.5445, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" } ] }, { "scope_type": "effect", "value": "故事导向", "candidate": "故事导向", "link": "新建", "score": 0.5852, "top": [ { "name": "行动引导", "score": 0.5852, "path": "/表达/互动引导/行动引导" }, { "name": "叙事推进", "score": 0.5819, "path": "/结构/叙事推进" }, { "name": "互动引导", "score": 0.5742, "path": "/表达/互动引导" } ] }, { "scope_type": "intent", "value": "起草剧本", "candidate": "起草剧本", "link": "新建", "score": 0.458, "top": [ { "name": "解读", "score": 0.458, "path": "/信息传递/知识传递/解读" }, { "name": "事实呈现", "score": 0.4542, "path": "/信息传递/事实呈现" }, { "name": "科普", "score": 0.4403, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "s2", "input": "← s1 的剧本前提", "directive": "构建人物的生理(性别、年龄等)、社会(阶层、职业等)、心理(道德、志向等)三个维度,并确保主使人物有内在/外在驱动力(如荣誉、复仇),对立人物需与主角实力相当。", "output": "人物设定", "出处": [ "卡片2", "卡片3" ], "创作阶段": "构思", "动作": "人物建模", "作用域": [ { "scope_type": "substance", "value": "人物小传", "candidate": "人物小传", "link": "新建", "score": 0.7734, "top": [ { "name": "人物故事", "score": 0.7734, "path": "/理念/事件/社会事件/人物故事" }, { "name": "人物评价", "score": 0.7287, "path": "/理念/观念/社会观念/时政评议/历史评价/人物评价" }, { "name": "人物", "score": 0.7253, "path": "/表象/视觉/实体/人物" } ] }, { "scope_type": "form", "value": "三维建模", "candidate": "三维建模", "link": "新建", "score": 0.8476, "top": [ { "name": "三维建模合成", "score": 0.8476, "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成" }, { "name": "材质纹理融合", "score": 0.5819, "path": "/架构/创意/元素嫁接/材质纹理融合" }, { "name": "角色塑造", "score": 0.5634, "path": "/架构/叙事/叙事组织/角色书写/角色塑造" } ] }, { "scope_type": "effect", "value": "动力设定", "candidate": "动力设定", "link": "新建", "score": 0.6324, "top": [ { "name": "基调设定", "score": 0.6324, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "动态历程", "score": 0.5976, "path": "/表达/信息传达/传达手法/信息呈现/动态历程" }, { "name": "设定铺垫", "score": 0.5919, "path": "/结构/叙事推进/铺垫准备/设定铺垫" } ] } ] }, { "id": "s3", "input": "← s2 的人物设定", "directive": "在决定点/转折点切入故事。利用『攻击—反击』逻辑,通过过渡(小冲突)引导人物转变,促使冲突缓慢升级。", "output": "情节切入与转折", "出处": [ "卡片6", "卡片5" ], "创作阶段": "结构", "动作": "情节切入", "作用域": [ { "scope_type": "substance", "value": "情节转折点", "candidate": "情节转折点", "link": "新建", "score": 0.64, "top": [ { "name": "历史转折", "score": 0.64, "path": "/理念/知识/历史/历史议题/历史转折" }, { "name": "场景感悟", "score": 0.5817, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" }, { "name": "历史叙事", "score": 0.5759, "path": "/理念/知识/历史/历史知识形态/历史叙事" } ] }, { "scope_type": "effect", "value": "节奏驱动", "candidate": "节奏驱动", "link": "新建", "score": 0.7206, "top": [ { "name": "推进节奏", "score": 0.7206, "path": "/结构/叙事推进/推进节奏" }, { "name": "动机驱力", "score": 0.5883, "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/动机驱力" }, { "name": "叙事推进", "score": 0.5574, "path": "/结构/叙事推进" } ] }, { "scope_type": "feeling", "value": "冲突感", "candidate": "冲突感", "link": "新建", "score": 0.635, "top": [ { "name": "反差冲击", "score": 0.635, "path": "/认知/惊奇/反差冲击" }, { "name": "美感", "score": 0.5916, "path": "/情感/美感" }, { "name": "风格美感", "score": 0.5863, "path": "/情感/美感/风格美感" } ] } ] }, { "id": "s4", "input": "← s3 的情节转折", "directive": "推动冲突直至危机(转折点),引向高潮(生产过程),最终达成结局(结果)。确保场景包含前提、人物、冲突、过渡、危机、高潮和结局。", "output": "完成的剧本场景", "出处": [ "卡片6" ], "创作阶段": "成文", "动作": "场景收口", "作用域": [ { "scope_type": "substance", "value": "场景结构", "candidate": "场景结构", "link": "新建", "score": 0.7731, "top": [ { "name": "场景形象", "score": 0.7731, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "场景感悟", "score": 0.7414, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" }, { "name": "场景氛围", "score": 0.7403, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" } ] }, { "scope_type": "effect", "value": "戏剧张力", "candidate": "戏剧张力", "link": "新建", "score": 0.8099, "top": [ { "name": "情感张力", "score": 0.8099, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "悬念设置", "score": 0.6324, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "矛盾冲突", "score": 0.6286, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" } ] }, { "scope_type": "intent", "value": "完成场景", "candidate": "完成场景", "link": "新建", "score": 0.4372, "top": [ { "name": "事实呈现", "score": 0.4372, "path": "/信息传递/事实呈现" }, { "name": "行为引导", "score": 0.4207, "path": "/行为引导" }, { "name": "裂变", "score": 0.4196, "path": "/行为引导/裂变" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 1 }, "title": "有效前提的构成公式", "业务阶段": [ "脚本" ], "出处": [ "卡片1" ], "界定": "前提是剧本的目标和简明概括,是引导剧作方向的核心。", "kind": "构成", "主体": [ { "小标题": "前提构成公式", "形式": "定义", "条目": [ { "词": "作者立场", "说明": "作者对该题材的基本观点或态度。" }, { "词": "人物", "说明": "承载故事的核心主体。" }, { "词": "冲突", "说明": "推动发展的矛盾。" }, { "词": "结论", "说明": "故事最终达成的结果。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "前提要素", "candidate": "前提要素", "link": "新建", "score": 0.7245, "top": [ { "name": "构成要素", "score": 0.7245, "path": "/理念/知识/思想/概念范畴/关系结构/构成要素" }, { "name": "基础概念", "score": 0.5442, "path": "/理念/知识/公共管理/补贴福利/补贴制度/基础概念" }, { "name": "概念范畴", "score": 0.5197, "path": "/理念/知识/思想/概念范畴" } ] }, { "scope_type": "form", "value": "公式化结构", "candidate": "公式化结构", "link": "新建", "score": 0.6961, "top": [ { "name": "对话结构", "score": 0.6961, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "结构编排", "score": 0.6817, "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排" }, { "name": "结构编排", "score": 0.6817, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排" } ] }, { "scope_type": "effect", "value": "逻辑自洽", "candidate": "逻辑自洽", "link": "复用", "score": 0.9997, "top": [ { "name": "逻辑自洽", "score": 0.9997, "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽" }, { "name": "逻辑推演", "score": 0.7012, "path": "/表达/论证说理/证据支撑/逻辑推演" }, { "name": "逻辑顺接", "score": 0.6568, "path": "/结构/叙事推进/承接转换/逻辑顺接" } ] } ] }, { "id": "k3", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 2 }, "title": "人物三维度结构模型", "业务阶段": [ "脚本" ], "出处": [ "卡片2" ], "界定": "通过三个具体的层面构建立体且具有发展潜质的人物。", "kind": "构成", "主体": [ { "小标题": "生理维度", "条目": [ { "词": "外在属性", "说明": "包含性别、年龄、外表、遗传等要素。" } ] }, { "小标题": "社会维度", "条目": [ { "词": "社会关系", "说明": "包含阶层、职业、教育、家庭等要素。" } ] }, { "小标题": "心理维度", "条目": [ { "词": "内在驱动", "说明": "包含道德标准、性格、志向、挫折等要素。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "人物刻画", "candidate": "人物刻画", "link": "新建", "score": 0.8049, "top": [ { "name": "人物形象", "score": 0.8049, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物特征", "score": 0.7587, "path": "/表象/视觉/实体/人物/人物特征" }, { "name": "人物", "score": 0.7463, "path": "/表象/视觉/实体/人物" } ] }, { "scope_type": "form", "value": "三维度模型", "candidate": "三维度模型", "link": "新建", "score": 0.6837, "top": [ { "name": "三维建模合成", "score": 0.6837, "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成" }, { "name": "价值塑造", "score": 0.5223, "path": "/架构/策略/认知引导/话语影响/立场引导/价值塑造" }, { "name": "第三人称", "score": 0.5195, "path": "/架构/叙事/叙事视角/人称结构/第三人称" } ] }, { "scope_type": "effect", "value": "角色深度", "candidate": "角色深度", "link": "新建", "score": 0.7188, "top": [ { "name": "传达深度", "score": 0.7188, "path": "/表达/信息传达/传达深度" }, { "name": "深度展开", "score": 0.6969, "path": "/表达/信息传达/传达手法/信息呈现/陈列展示/深度展开" }, { "name": "行为刻画", "score": 0.5862, "path": "/表达/形象塑造/行为刻画" } ] } ] }, { "id": "k4", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 3 }, "title": "冲突的四种类型清单", "业务阶段": [ "脚本" ], "出处": [ "卡片4" ], "界定": "描述剧本中人物行动与矛盾发展的不同形态。", "kind": "选项", "主体": [ { "小标题": "冲突类型", "形式": "分类", "条目": [ { "词": "静态冲突", "说明": "人物无可见发展。", "选择线索": "通常需避免,因其会导致故事停滞。" }, { "词": "跳跃冲突", "说明": "强迫人物做出不相符的行动。", "选择线索": "用于产生剧烈的情节反差但需注意逻辑。" }, { "词": "缓慢升级", "说明": "前提同人物维度共同结果,环环相扣。", "选择线索": "追求逻辑严密的戏剧发展时使用。" }, { "词": "预示 (即张力)", "说明": "对冲突的允诺。", "选择线索": "用于建立读者期待,维持悬念。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "戏剧冲突", "candidate": "戏剧冲突", "link": "新建", "score": 0.7633, "top": [ { "name": "戏剧演出", "score": 0.7633, "path": "/表象/视觉/行为/表演行为/综艺表演/戏剧演出" }, { "name": "冲突对抗", "score": 0.7198, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.675, "path": "/理念/事件/政治事件/战争冲突" } ] }, { "scope_type": "form", "value": "分类清单", "candidate": "分类清单", "link": "新建", "score": 0.6985, "top": [ { "name": "条目列举", "score": 0.6985, "path": "/架构/逻辑/信息编排逻辑/条目列举" }, { "name": "序号列举", "score": 0.6418, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举" }, { "name": "排名榜单", "score": 0.6274, "path": "/架构/逻辑/信息编排逻辑/条目列举/排名榜单" } ] }, { "scope_type": "feeling", "value": "悬念感", "candidate": "悬念感", "link": "新建", "score": 0.8512, "top": [ { "name": "悬念期待", "score": 0.8512, "path": "/认知/好奇/悬念期待" }, { "name": "美感", "score": 0.5895, "path": "/情感/美感" }, { "name": "空间美感", "score": 0.5655, "path": "/情感/美感/空间美感" } ] } ] }, { "id": "k5", "type": "why", "role": "组件", "parent": { "how_id": "k1", "step": 4 }, "title": "冲突升级与高潮原理", "业务阶段": [ "脚本" ], "出处": [ "卡片5" ], "主张": "冲突的升级源于对立事物的『攻击—反击』且需势力均力敌。", "支撑": [ { "小标题": "发生机制", "形式": "机制", "内容": "当对立事物(如主角与对立人物)迎面相遇且双方都具备足够意志力将奋斗进行到底时,冲突不可避免。" }, { "小标题": "取舍落点", "形式": "取舍", "内容": "创作时应确保反派(对立人物)与主角同样有力,避免实力悬殊导致的高潮乏力。" } ], "作用域": [ { "scope_type": "substance", "value": "对抗机制", "candidate": "对抗机制", "link": "新建", "score": 0.7001, "top": [ { "name": "冲突对抗", "score": 0.7001, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "生理机制", "score": 0.631, "path": "/理念/知识/身心科学/健康养生/身体健康/生理机制" }, { "name": "标准机制", "score": 0.609, "path": "/理念/知识/思想/标准机制" } ] }, { "scope_type": "effect", "value": "冲突升级", "candidate": "冲突升级", "link": "新建", "score": 0.7209, "top": [ { "name": "矛盾冲突", "score": 0.7209, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "层次跃升", "score": 0.5661, "path": "/表达/论证说理/提炼升华/升华深化/层次跃升" }, { "name": "情感张力", "score": 0.5521, "path": "/表达/论证说理/分析论证/对比反差/情感张力" } ] }, { "scope_type": "intent", "value": "制造高潮", "candidate": "制造高潮", "link": "新建", "score": 0.4902, "top": [ { "name": "揭露", "score": 0.4902, "path": "/信息传递/事实呈现/揭露" }, { "name": "科普", "score": 0.4868, "path": "/信息传递/知识传递/科普" }, { "name": "裂变", "score": 0.4742, "path": "/行为引导/裂变" } ] } ] } ] }, { "post_id": "680659e8000000001a007a11", "source_id": "xhs_680659e8000000001a007a11", "title": "故事设计原理拆解学习", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" ] }, "cards": [ { "index": 1, "content": "故事叙事弧线包含五部分:1.阐述(交代主人公基本事实);2.上升动作(进展纠葛,篇幅最大);3.情节突变(危机);4.问题解决(高潮);5.下降动作(结局)。激励事件是打破生活平衡、发动故事的首要导因,分为随机(巧合)和有因(决定)两类。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp" }, { "index": 2, "content": "激励事件构思:思考发生在主人公身上最坏的事如何变成最好的事,或反之。故事主体设计包含纠葛(制造磨难)与进展纠葛(面对抗力产生的冲突)。冲突原则包括内心冲突、个人冲突及个人-外界冲突。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp" }, { "index": 3, "content": "故事宏观结构——幕设计:节拍构成场景,场景构成序列,序列构成幕。标准三幕结构要求在开篇、第一幕、第二幕和第三幕高潮处设置四个重大场景,并提供了主、次情节的时间占比参考图。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp" }, { "index": 4, "content": "场景设计:场景是在连续时空中通过冲突表现出价值改变的行为。场景动感取决于转折点、伏笔/分晓、情感动力和选择。转折点效果包含惊奇、增强好奇心、见识和新方向。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp" }, { "index": 5, "content": "情感转折设计:核心情感为快感和痛感。需遵循回报递减定理,必须在正面和负面情感间制造动态交替。创作需移情于人物,让人物利益攸关,通过价值转变引发情感。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp" }, { "index": 6, "content": "真正的选择必须是两难之选:情境一是不可调和的两善取其一,情境二是两恶取其轻。通过人物A、B、C构成的三方关系框架(三角设计)可创造更复杂的冲突和闭合式结局。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp" }, { "index": 7, "content": "场景分析的五步程序:1.确定冲突(明确场景目标及抗力);2.标注开篇价值;3.将场景分解为节拍(分析人物动作/反应的交流);4.标注结尾价值并与开篇比较(确认转化);5.概述节拍并标注转折点位置。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp" }, { "index": 8, "content": "危机是故事的必备场景,指终极决定。它是故事中最紧张的点,必须是真正的两难之境。危机决策能揭示人物深层性格,并导致高潮的产生。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp" }, { "index": 9, "content": "高潮与结局:高潮必须产生具有绝对、不可逆转、最大负荷的价值变迁以打动观众。结局用于解决次情节、展示高潮的影响所及,并创造“壮观场面和真理”融为一体的效果。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "场景分析五步法", "purpose": "通过五个步骤分析并验证一个场景的价值转折与冲突质量", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "原始场景构思或草稿", "directive": "确定冲突。明确该场景中人物的具体目标,以及阻碍目标实现的抗力是什么。", "output": "场景目标与抗力定义", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "冲突核验", "作用域": [ { "scope_type": "substance", "value": "冲突构建", "candidate": "冲突构建", "link": "新建", "score": 0.7623, "top": [ { "name": "冲突对抗", "score": 0.7623, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6787, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.6262, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "effect", "value": "目标设定", "candidate": "目标设定", "link": "新建", "score": 0.6144, "top": [ { "name": "基调设定", "score": 0.6144, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "动机激发", "score": 0.5784, "path": "/表达/信息传达/传达手法/强调突出/动机激发" }, { "name": "行动引导", "score": 0.5615, "path": "/表达/互动引导/行动引导" } ] }, { "scope_type": "effect", "value": "阻碍设置", "candidate": "阻碍设置", "link": "新建", "score": 0.5328, "top": [ { "name": "设定铺垫", "score": 0.5328, "path": "/结构/叙事推进/铺垫准备/设定铺垫" }, { "name": "悬念设置", "score": 0.5243, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "基调设定", "score": 0.4893, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" } ] } ] }, { "id": "s2", "input": "← s1 的场景目标与抗力定义", "directive": "标注开篇价值。识别场景开始时,人物所处的核心价值状态(如:生/死、爱/恨、自由/囚禁)。", "output": "场景初始价值位", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "价值标注", "作用域": [ { "scope_type": "substance", "value": "价值状态", "candidate": "价值状态", "link": "新建", "score": 0.7296, "top": [ { "name": "价值导向", "score": 0.7296, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值观念", "score": 0.7284, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" }, { "name": "价值象征", "score": 0.7103, "path": "/理念/知识/思想/概念范畴/价值象征" } ] }, { "scope_type": "effect", "value": "状态评估", "candidate": "状态评估", "link": "新建", "score": 0.6406, "top": [ { "name": "困境状态", "score": 0.6406, "path": "/表达/论证说理/分析论证/揭示溯因/困境状态" }, { "name": "引用评价", "score": 0.5728, "path": "/表达/论证说理/证据支撑/引用援引/引用评价" }, { "name": "地位确认", "score": 0.5197, "path": "/表达/论证说理/分析论证/论证评判/定性确立/地位确认" } ] } ] }, { "id": "s3", "input": "← s2 的场景初始价值位", "directive": "将场景分解为节拍。逐句或逐段分析人物动作与反应之间的交流、对抗逻辑。", "output": "场景节拍序列", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "节拍拆解", "作用域": [ { "scope_type": "form", "value": "场景节拍", "candidate": "场景节拍", "link": "新建", "score": 0.6859, "top": [ { "name": "场景描写", "score": 0.6859, "path": "/架构/修辞/描写刻画/细节描绘/场景描写" }, { "name": "场景取景", "score": 0.6844, "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄取景/场景取景" }, { "name": "场景植入", "score": 0.6617, "path": "/架构/策略/认知引导/场景植入" } ] }, { "scope_type": "effect", "value": "逻辑", "candidate": "逻辑", "link": "新建", "score": 0.7623, "top": [ { "name": "逻辑推演", "score": 0.7623, "path": "/表达/论证说理/证据支撑/逻辑推演" }, { "name": "逻辑自洽", "score": 0.7181, "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽" }, { "name": "逻辑铺垫", "score": 0.7168, "path": "/结构/叙事推进/铺垫准备/逻辑铺垫" } ] } ] }, { "id": "s4", "input": "← s3 的场景节拍序列", "directive": "标注结尾价值并与开篇比较。确认场景结束时的价值是否发生了转化(从正到负或从负到正)。", "output": "价值转化确认", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "转化分析", "作用域": [ { "scope_type": "substance", "value": "价值转化", "candidate": "价值转化", "link": "新建", "score": 0.7173, "top": [ { "name": "价值思辨", "score": 0.7173, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨" }, { "name": "价值导向", "score": 0.6963, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值定价", "score": 0.6909, "path": "/理念/知识/商业/产品服务/价值定价" } ] }, { "scope_type": "effect", "value": "结果校验", "candidate": "结果校验", "link": "新建", "score": 0.636, "top": [ { "name": "效果验证", "score": 0.636, "path": "/表达/信息传达/传达手法/信息呈现/转化呈现/效果验证" }, { "name": "印证核实", "score": 0.5636, "path": "/表达/论证说理/证据支撑/印证核实" }, { "name": "因果解析", "score": 0.4753, "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/因果解析" } ] } ] }, { "id": "s5", "input": "← s4 的价值转化确认", "directive": "概述节拍并标注转折点位置。总结各节拍的功能,并明确指出引发价值逆转的转折点具体在哪。", "output": "完整的场景分析清单", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "转折点定位", "作用域": [ { "scope_type": "form", "value": "分析清单", "candidate": "分析清单", "link": "新建", "score": 0.6691, "top": [ { "name": "分析解读", "score": 0.6691, "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读" }, { "name": "条目列举", "score": 0.6237, "path": "/架构/逻辑/信息编排逻辑/条目列举" }, { "name": "对比分析", "score": 0.6223, "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/对比分析" } ] }, { "scope_type": "effect", "value": "转折点", "candidate": "转折点", "link": "新建", "score": 0.7728, "top": [ { "name": "转折变化", "score": 0.7728, "path": "/结构/叙事推进/承接转换/转折变化" }, { "name": "视角转换", "score": 0.6052, "path": "/结构/叙事推进/承接转换/视角转换" }, { "name": "叙事推进节点", "score": 0.5908, "path": "/结构/叙事推进/叙事推进节点" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "故事叙事弧线的五部分构成", "业务阶段": [ "脚本" ], "出处": [ "卡片1" ], "界定": "构成故事完整叙事起伏的五个标准阶段", "kind": "构成", "主体": [ { "小标题": "叙事阶段清单", "形式": "清单", "条目": [ { "词": "阐述", "说明": "交代主人公基本事实" }, { "词": "上升动作", "说明": "即进展纠葛,篇幅最大,通过持续的冲突推动故事" }, { "词": "情节突变", "说明": "即危机,导致故事走向终极决定的转折点" }, { "词": "问题解决", "说明": "即高潮,矛盾爆发并产生产生不可逆转的价值变迁" }, { "词": "下降动作", "说明": "即结局,解决次情节并展示高潮影响" } ] } ], "作用域": [ { "scope_type": "substance", "value": "叙事弧线", "candidate": "叙事弧线", "link": "新建", "score": 0.7116, "top": [ { "name": "历史叙事", "score": 0.7116, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "人物故事", "score": 0.571, "path": "/理念/事件/社会事件/人物故事" }, { "name": "构图", "score": 0.5641, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "form", "value": "五阶段结构", "candidate": "五阶段结构", "link": "新建", "score": 0.7039, "top": [ { "name": "分段结构", "score": 0.7039, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "对话结构", "score": 0.6351, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "结构编排", "score": 0.5952, "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排" } ] }, { "scope_type": "effect", "value": "情节组织", "candidate": "情节组织", "link": "新建", "score": 0.624, "top": [ { "name": "单元组织", "score": 0.624, "path": "/结构/结构模式/单元组织" }, { "name": "叙事闭合", "score": 0.6207, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "叙事推进", "score": 0.6198, "path": "/结构/叙事推进" } ] }, { "scope_type": "intent", "value": "规划剧情", "candidate": "规划剧情", "link": "新建", "score": 0.4615, "top": [ { "name": "事实呈现", "score": 0.4615, "path": "/信息传递/事实呈现" }, { "name": "行为引导", "score": 0.4503, "path": "/行为引导" }, { "name": "科普", "score": 0.4385, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "故事结构层级定义", "业务阶段": [ "脚本" ], "出处": [ "卡片3" ], "界定": "故事从微观到宏观的逻辑嵌套关系", "kind": "构成", "主体": [ { "小标题": "层级结构", "形式": "定义", "内容": "节拍构成场景,场景构成序列,序列构成幕,幕最终组成完整的故事结构。" } ], "作用域": [ { "scope_type": "substance", "value": "故事结构层级", "candidate": "故事结构层级", "link": "新建", "score": 0.6135, "top": [ { "name": "社会结构", "score": 0.6135, "path": "/理念/知识/社会知识/社会结构" }, { "name": "关系结构", "score": 0.608, "path": "/理念/知识/思想/概念范畴/关系结构" }, { "name": "历史叙事", "score": 0.5812, "path": "/理念/知识/历史/历史知识形态/历史叙事" } ] }, { "scope_type": "form", "value": "嵌套结构", "candidate": "嵌套结构", "link": "新建", "score": 0.6966, "top": [ { "name": "分段结构", "score": 0.6966, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "对话结构", "score": 0.6837, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "并列结构", "score": 0.6679, "path": "/架构/叙事/叙事技法/对照叙事/并列结构" } ] }, { "scope_type": "effect", "value": "逻辑构建", "candidate": "逻辑构建", "link": "新建", "score": 0.7427, "top": [ { "name": "逻辑架构", "score": 0.7427, "path": "/表达/论证说理/证据支撑/逻辑推演/逻辑架构" }, { "name": "逻辑推演", "score": 0.727, "path": "/表达/论证说理/证据支撑/逻辑推演" }, { "name": "逻辑铺垫", "score": 0.7122, "path": "/结构/叙事推进/铺垫准备/逻辑铺垫" } ] } ] }, { "id": "k4", "type": "what", "role": "主", "parent": null, "title": "真正的危机:两难选择的情境", "业务阶段": [ "脚本" ], "出处": [ "卡片6", "卡片8" ], "界定": "在危机场景中,人物必须面对的、揭示其深层性格的深层冲突形式", "kind": "选项", "主体": [ { "小标题": "两难选择类型", "形式": "分类", "条目": [ { "词": "不可调和的两善取其一", "说明": "人物必须在两个同样渴望但互相排斥的正面价值中做选择", "选择线索": "用于提升故事的悲剧感或价值观深度" }, { "词": "两恶取其轻", "说明": "人物被困在两个同样糟糕的负面结果中,必须选择损害较小的一个", "选择线索": "用于制造极致的压力和生存困境" } ] } ], "作用域": [ { "scope_type": "substance", "value": "两难选择", "candidate": "两难选择", "link": "新建", "score": 0.6241, "top": [ { "name": "苦难困境", "score": 0.6241, "path": "/理念/现象/生活状态/个人境遇/身心状态/苦难困境" }, { "name": "困境生存", "score": 0.5893, "path": "/理念/现象/生活状态/困境生存" }, { "name": "博弈策略", "score": 0.5612, "path": "/理念/知识/政治/国际政治/国际博弈/博弈策略" } ] }, { "scope_type": "feeling", "value": "悲剧感", "candidate": "悲剧感", "link": "新建", "score": 0.6574, "top": [ { "name": "美感", "score": 0.6574, "path": "/情感/美感" }, { "name": "悲伤哀痛", "score": 0.6221, "path": "/情感/共情/悲伤哀痛" }, { "name": "风格美感", "score": 0.586, "path": "/情感/美感/风格美感" } ] }, { "scope_type": "feeling", "value": "生存压力感", "candidate": "生存压力感", "link": "新建", "score": 0.5634, "top": [ { "name": "情绪处境共鸣", "score": 0.5634, "path": "/情感/同感/情绪处境共鸣" }, { "name": "焦虑恐惧", "score": 0.5539, "path": "/情感/共情/焦虑恐惧" }, { "name": "共情", "score": 0.5208, "path": "/情感/共情" } ] }, { "scope_type": "effect", "value": "人物刻画", "candidate": "人物刻画", "link": "新建", "score": 0.8587, "top": [ { "name": "形象刻画", "score": 0.8587, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画" }, { "name": "行为刻画", "score": 0.8194, "path": "/表达/形象塑造/行为刻画" }, { "name": "人物引入", "score": 0.6947, "path": "/表达/形象塑造/人物引入" } ] } ] }, { "id": "k5", "type": "why", "role": "主", "parent": null, "title": "情感转折的动态定律", "业务阶段": [ "脚本" ], "出处": [ "卡片5" ], "主张": "核心情感(快感/痛感)的创作需遵循回报递减定理,必须通过价值转变制造正面与负面的动态交替。", "支撑": [ { "小标题": "机制依据", "形式": "依据", "内容": "如果一直停留在单一情感(如持续发糖或持续虐心),观众的感受会逐渐麻木。情感共鸣源于价值的转化过程而非静态状态。" }, { "小标题": "创作取舍", "形式": "取舍", "内容": "所以该在情节设计中强制插入情感波动,当一个场景带给观众快感时,下一个场景或节拍应考虑通过障碍制造痛感,避免任何单一情绪的长时间累积。" } ], "作用域": [ { "scope_type": "substance", "value": "情感转折", "candidate": "情感转折", "link": "新建", "score": 0.7401, "top": [ { "name": "情感", "score": 0.7401, "path": "/理念/情感" }, { "name": "情感表达", "score": 0.7005, "path": "/表象/视觉/行为/人际互动/表达沟通/情感表达" }, { "name": "情绪情感", "score": 0.6971, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" } ] }, { "scope_type": "feeling", "value": "情感共鸣", "candidate": "情感共鸣", "link": "新建", "score": 0.7979, "top": [ { "name": "情感", "score": 0.7979, "path": "/情感" }, { "name": "情绪处境共鸣", "score": 0.7861, "path": "/情感/同感/情绪处境共鸣" }, { "name": "共情", "score": 0.7813, "path": "/情感/共情" } ] }, { "scope_type": "effect", "value": "节奏控制", "candidate": "节奏控制", "link": "新建", "score": 0.7357, "top": [ { "name": "推进节奏", "score": 0.7357, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.5636, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "叙事推进", "score": 0.5523, "path": "/结构/叙事推进" } ] }, { "scope_type": "intent", "value": "避免审美疲劳", "candidate": "避免审美疲劳", "link": "新建", "score": 0.4783, "top": [ { "name": "科普", "score": 0.4783, "path": "/信息传递/知识传递/科普" }, { "name": "种草推荐", "score": 0.4581, "path": "/行为引导/商业推广/种草推荐" }, { "name": "裂变", "score": 0.4414, "path": "/行为引导/裂变" } ] } ] }, { "id": "k6", "type": "how", "role": "主", "parent": null, "title": "激励事件构思法", "purpose": "通过极端假设法设计出具有推进力量的故事起点", "业务阶段": [ "选题", "脚本" ], "steps": [ { "id": "s1", "input": "确定的主人公人设", "directive": "思考发生在主人公身上最坏的事,或者反之,如何让最好的事降临在他身上。例:『一个极度守财的人丢掉了唯一的存折,或者他突然中了大奖却无法呼吸』", "output": "极端价值冲突点", "出处": [ "卡片2" ], "创作阶段": "构思", "动作": "逆向思维", "作用域": [ { "scope_type": "substance", "value": "极端价值冲突", "candidate": "极端价值冲突", "link": "新建", "score": 0.708, "top": [ { "name": "冲突对抗", "score": 0.708, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6428, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "价值取向", "score": 0.6399, "path": "/理念/观念/个人观念/处世智慧/价值取向" } ] }, { "scope_type": "effect", "value": "创意激发", "candidate": "创意激发", "link": "新建", "score": 0.7335, "top": [ { "name": "动机激发", "score": 0.7335, "path": "/表达/信息传达/传达手法/强调突出/动机激发" }, { "name": "互动引导", "score": 0.5706, "path": "/表达/互动引导" }, { "name": "趣味互动", "score": 0.557, "path": "/表达/互动引导/吸引关注/趣味互动" } ] } ] }, { "id": "s2", "input": "← s1 的极端价值冲突点", "directive": "根据这种价值变换,设计一个打破生活平衡的随机巧合或人物决定,使其成为发动故事的导因。", "output": "完整的激励事件描述", "出处": [ "卡片1" ], "创作阶段": "定向", "动作": "事件定型", "作用域": [ { "scope_type": "substance", "value": "激励事件", "candidate": "激励事件", "link": "新建", "score": 0.7084, "top": [ { "name": "事件", "score": 0.7084, "path": "/理念/事件" }, { "name": "事件评价", "score": 0.6426, "path": "/理念/观念/社会观念/时政评议/历史评价/事件评价" }, { "name": "社会事件", "score": 0.637, "path": "/理念/事件/社会事件" } ] }, { "scope_type": "effect", "value": "故事启动", "candidate": "故事启动", "link": "新建", "score": 0.606, "top": [ { "name": "叙事推进", "score": 0.606, "path": "/结构/叙事推进" }, { "name": "行动引导", "score": 0.5836, "path": "/表达/互动引导/行动引导" }, { "name": "视觉开篇", "score": 0.5833, "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇" } ] }, { "scope_type": "intent", "value": "打破平衡", "candidate": "打破平衡", "link": "新建", "score": 0.4997, "top": [ { "name": "揭露", "score": 0.4997, "path": "/信息传递/事实呈现/揭露" }, { "name": "裂变", "score": 0.4958, "path": "/行为引导/裂变" }, { "name": "解读", "score": 0.4877, "path": "/信息传递/知识传递/解读" } ] } ] } ], "dropped": [] } ] }, { "post_id": "67e4bdf50000000006028a59", "source_id": "xhs_67e4bdf50000000006028a59", "title": "只要学会这几样,写短视频脚本真的不难❗️", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" ] }, "cards": [ { "index": 1, "content": "短视频脚本创作流:1.确定选题(故事中心);2.搭建框架(人物、场景、事件);3.细节完善(镜号、拍摄场景、画面内容、拍摄技巧包括景别/角度/构图/运镜、字幕、音乐音效、时长把控)。强调长视频前10-15秒、短视频前3-5秒需快速呈现主题。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp" }, { "index": 2, "content": "脚本构思与要素:包含标题、时长、角度、景别、视频文案、视频画面六大要素。脚本构思三步骤提供多种切入方式:如开门见山点名主题、提出疑问戳痛点、提出观点引共鸣、抛出后续问题引发互动等。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp" }, { "index": 3, "content": "脚本公式与结构:1.vlog 脚本公式(引起共鸣、引发好奇、引发互动、干货输出、综合热点);2.脚本三要素(开头噱头、中间论述、结尾总结);3.黄金结构:引子(视觉冲击、创意起手)、内容主题(故事线、平衡艺术、节奏把握、信息量)、结尾(印象点、情感、行动)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp" }, { "index": 4, "content": "常用构图方法:水平线构图(稳定和谐)、对角线构图(动感吸引力)、中心构图(主体突出)、框式构图(穿透感/神秘感)、九宫格构图(排列主体)、三分法构图(使复杂画面变简单)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "短视频脚本创作三步流", "purpose": "完成一份包含细节标注的短视频脚本", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "创作意图", "directive": "确定选题,找准故事中心。", "output": "确定的选题故事中心", "出处": [ "卡片1" ], "创作阶段": "定向", "动作": "确定选题", "作用域": [ { "scope_type": "substance", "value": "选题方向", "candidate": "选题方向", "link": "新建", "score": 0.5822, "top": [ { "name": "价值取向", "score": 0.5822, "path": "/理念/观念/个人观念/处世智慧/价值取向" }, { "name": "学科领域", "score": 0.5762, "path": "/理念/知识/思想/学科领域" }, { "name": "行业研究", "score": 0.5724, "path": "/理念/知识/商业/行业分析/行业研究" } ] }, { "scope_type": "effect", "value": "故事中心", "candidate": "故事中心", "link": "新建", "score": 0.5592, "top": [ { "name": "叙事闭合", "score": 0.5592, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "叙事推进", "score": 0.5372, "path": "/结构/叙事推进" }, { "name": "叙事推进节点", "score": 0.5304, "path": "/结构/叙事推进/叙事推进节点" } ] }, { "scope_type": "intent", "value": "创作意图表达", "candidate": "创作意图表达", "link": "新建", "score": 0.6085, "top": [ { "name": "情感抒发", "score": 0.6085, "path": "/情感联结/情感抒发" }, { "name": "解读", "score": 0.5633, "path": "/信息传递/知识传递/解读" }, { "name": "事实呈现", "score": 0.536, "path": "/信息传递/事实呈现" } ] } ] }, { "id": "s2", "input": "← s1 的确定的选题故事中心", "directive": "依据选题搭建框架,梳理人物、场景、事件三个核心要素。", "output": "脚本初步框架(人物/场景/事件)", "出处": [ "卡片1" ], "创作阶段": "构思", "动作": "搭建框架", "作用域": [ { "scope_type": "substance", "value": "脚本要素", "candidate": "脚本要素", "link": "新建", "score": 0.6615, "top": [ { "name": "构成要素", "score": 0.6615, "path": "/理念/知识/思想/概念范畴/关系结构/构成要素" }, { "name": "事件", "score": 0.5649, "path": "/理念/事件" }, { "name": "字幕", "score": 0.5602, "path": "/表象/视觉/符号/文字符号/字幕" } ] }, { "scope_type": "form", "value": "框架搭建", "candidate": "框架搭建", "link": "新建", "score": 0.6945, "top": [ { "name": "框架类型", "score": 0.6945, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排/框架类型" }, { "name": "规范框架", "score": 0.692, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构/规范框架" }, { "name": "架构", "score": 0.677, "path": "/架构" } ] }, { "scope_type": "effect", "value": "逻辑", "candidate": "逻辑", "link": "新建", "score": 0.7638, "top": [ { "name": "逻辑推演", "score": 0.7638, "path": "/表达/论证说理/证据支撑/逻辑推演" }, { "name": "逻辑自洽", "score": 0.719, "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽" }, { "name": "逻辑铺垫", "score": 0.7159, "path": "/结构/叙事推进/铺垫准备/逻辑铺垫" } ] } ] }, { "id": "s3", "input": "← s2 的脚本初步框架(人物/场景/事件)", "directive": "完善细节。标注镜号、拍摄场景、画面内容、拍摄技巧(景别/角度/构图/运镜)、字幕、音乐音效、以及时长把控。", "output": "包含制作细节的完整脚本", "出处": [ "卡片1" ], "创作阶段": "成文", "动作": "细节完善", "作用域": [ { "scope_type": "substance", "value": "拍摄技巧", "candidate": "拍摄技巧", "link": "新建", "score": 0.6556, "top": [ { "name": "烹饪技巧", "score": 0.6556, "path": "/理念/方法/生活技巧/居家生活/烹饪技巧" }, { "name": "生活技巧", "score": 0.6412, "path": "/理念/方法/生活技巧" }, { "name": "构图", "score": 0.6391, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "form", "value": "分镜标注", "candidate": "分镜标注", "link": "新建", "score": 0.6716, "top": [ { "name": "标注图示", "score": 0.6716, "path": "/呈现/视觉/视觉制作/构图编排/版面设计/标注图示" }, { "name": "时间轴线", "score": 0.5851, "path": "/架构/叙事/叙事组织/脉络铺排/时间组织/时间轴线" }, { "name": "漫画", "score": 0.5744, "path": "/呈现/视觉/视觉风格/视觉艺术风格/绘画风格/漫画" } ] }, { "scope_type": "effect", "value": "细节", "candidate": "细节", "link": "新建", "score": 0.8694, "top": [ { "name": "细节呈现", "score": 0.8694, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现" }, { "name": "细节具象", "score": 0.7981, "path": "/表达/信息传达/传达深度/补充细化/细节具象" }, { "name": "详细说明", "score": 0.6427, "path": "/表达/信息传达/传达深度/详细说明" } ] } ] } ], "dropped": [ "拍摄构图方法/运镜等具体工艺执行项已作为脚本标注要素保留在 how 中,但其作为纯拍摄技巧的详细定义在 k5 另行处理或视作边界。" ] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "脚本构成六大要素", "业务阶段": [ "脚本" ], "出处": [ "卡片2" ], "界定": "脚本中必须包含的六个标准维度。", "kind": "构成", "主体": [ { "小标题": "脚本构成项", "形式": "清单", "条目": [ { "词": "标题", "说明": "视频的题目" }, { "词": "时长", "说明": "视频预估总时间" }, { "词": "角度", "说明": "观察或切入故事的视角" }, { "词": "景别", "说明": "画面的视觉距离感" }, { "词": "视频文案", "说明": "具体的文字内容或台词" }, { "词": "视频画面", "说明": "对应的视觉图像描述" } ] } ], "作用域": [ { "scope_type": "substance", "value": "脚本参数", "candidate": "脚本参数", "link": "新建", "score": 0.5406, "top": [ { "name": "规格参数", "score": 0.5406, "path": "/理念/知识/商业/产品服务/产品特征/规格参数" }, { "name": "说明注释", "score": 0.5164, "path": "/表象/视觉/符号/文字符号/标注/说明注释" }, { "name": "字幕", "score": 0.5069, "path": "/表象/视觉/符号/文字符号/字幕" } ] }, { "scope_type": "form", "value": "要素清单", "candidate": "要素清单", "link": "新建", "score": 0.6649, "top": [ { "name": "条目列举", "score": 0.6649, "path": "/架构/逻辑/信息编排逻辑/条目列举" }, { "name": "序号列举", "score": 0.6054, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举" }, { "name": "元素编排", "score": 0.5908, "path": "/呈现/视觉/视觉制作/构图编排/空间布局/元素编排" } ] }, { "scope_type": "effect", "value": "创作规范", "candidate": "创作规范", "link": "新建", "score": 0.5696, "top": [ { "name": "内容转换", "score": 0.5696, "path": "/结构/叙事推进/承接转换/内容转换" }, { "name": "行为刻画", "score": 0.5668, "path": "/表达/形象塑造/行为刻画" }, { "name": "引用援引", "score": 0.5571, "path": "/表达/论证说理/证据支撑/引用援引" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "脚本构思切入方式清单", "业务阶段": [ "脚本" ], "出处": [ "卡片2" ], "界定": "在脚本构思阶段,用于快速切入主题的多种逻辑方式。", "kind": "选项", "主体": [ { "小标题": "切入方式", "形式": "分类", "条目": [ { "词": "开门见山型", "说明": "直接点名主题", "选择线索": "追求效率、直接告知价值时使用" }, { "词": "提出疑问型", "说明": "戳中用户痛点", "选择线索": "需要引起用户焦虑或需求共鸣时使用" }, { "词": "提出观点型", "说明": "引导用户产生情感共鸣", "选择线索": "通过价值观筛选精准人群时使用" }, { "词": "抛出问题型", "说明": "提出后续问题触发互动", "选择线索": "主要目标为提升评论区活跃度时使用" } ] } ], "作用域": [ { "scope_type": "form", "value": "切入方式", "candidate": "切入方式", "link": "新建", "score": 0.7477, "top": [ { "name": "叙事切入", "score": 0.7477, "path": "/架构/叙事/叙事技法/基础技法/叙事切入" }, { "name": "出镜方式", "score": 0.6055, "path": "/呈现/视觉/视觉画面/形象塑造/人物表现/出镜方式" }, { "name": "拍摄方式", "score": 0.603, "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄方式" } ] }, { "scope_type": "feeling", "value": "需求共鸣", "candidate": "需求共鸣", "link": "新建", "score": 0.7386, "top": [ { "name": "观点价值共鸣", "score": 0.7386, "path": "/情感/同感/观点价值共鸣" }, { "name": "身份归属共鸣", "score": 0.6956, "path": "/情感/同感/身份归属共鸣" }, { "name": "角色代入共鸣", "score": 0.6847, "path": "/情感/同感/角色代入共鸣" } ] }, { "scope_type": "effect", "value": "互动触发", "candidate": "互动触发", "link": "新建", "score": 0.7956, "top": [ { "name": "互动引导", "score": 0.7956, "path": "/表达/互动引导" }, { "name": "趣味互动", "score": 0.6824, "path": "/表达/互动引导/吸引关注/趣味互动" }, { "name": "参与互动", "score": 0.663, "path": "/表达/互动引导/行动引导/参与互动" } ] }, { "scope_type": "intent", "value": "戳中痛点", "candidate": "戳中痛点", "link": "新建", "score": 0.5571, "top": [ { "name": "揭露", "score": 0.5571, "path": "/信息传递/事实呈现/揭露" }, { "name": "科普", "score": 0.5273, "path": "/信息传递/知识传递/科普" }, { "name": "种草推荐", "score": 0.5195, "path": "/行为引导/商业推广/种草推荐" } ] } ] }, { "id": "k4", "type": "what", "role": "主", "parent": null, "title": "脚本黄金结构框架", "业务阶段": [ "脚本" ], "出处": [ "卡片3" ], "界定": "短视频内容逻辑的标准编排结构。", "kind": "构成", "主体": [ { "小标题": "引子 (开头)", "形式": "清单", "条目": [ { "词": "视觉冲击", "说明": "快速抓取眼球" }, { "词": "创意起手", "说明": "非常规内容切入" } ] }, { "小标题": "内容主题 (中间)", "形式": "清单", "条目": [ { "词": "故事线", "说明": "叙事的主轴" }, { "词": "平衡艺术/节奏把握", "说明": "内容的松紧排布" }, { "词": "信息量", "说明": "提供给用户的干货密度" } ] }, { "小标题": "结尾", "形式": "清单", "条目": [ { "词": "印象点", "说明": "留存金句或深刻画面" }, { "词": "情感/行动", "说明": "引导转化或情绪释放" } ] } ], "作用域": [ { "scope_type": "form", "value": "黄金结构", "candidate": "黄金结构", "link": "新建", "score": 0.6467, "top": [ { "name": "分段结构", "score": 0.6467, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "对话结构", "score": 0.6195, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "结构编排", "score": 0.619, "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排" } ] }, { "scope_type": "effect", "value": "节奏", "candidate": "节奏", "link": "新建", "score": 0.7416, "top": [ { "name": "推进节奏", "score": 0.7416, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.5557, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "叙事推进", "score": 0.5454, "path": "/结构/叙事推进" } ] }, { "scope_type": "effect", "value": "用户留存", "candidate": "用户留存", "link": "新建", "score": 0.5534, "top": [ { "name": "营销推广", "score": 0.5534, "path": "/表达/互动引导/行动引导/营销推广" }, { "name": "传播转化", "score": 0.5371, "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化" }, { "name": "数据实证", "score": 0.5313, "path": "/表达/论证说理/证据支撑/数据实证" } ] } ] }, { "id": "k5", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 3 }, "title": "拍摄常用构图方法清单", "业务阶段": [ "脚本" ], "出处": [ "卡片4" ], "界定": "在脚本中关于画面构筑的常用美学方案。", "kind": "选项", "主体": [ { "小标题": "构图手法", "形式": "分类", "条目": [ { "词": "水平线构图", "说明": "稳定和谐", "选择线索": "需要平衡感、安稳感场景" }, { "词": "对角线构图", "说明": "动感且有吸引力", "选择线索": "强调动感、引导视线或不安感" }, { "词": "中心构图", "说明": "主体突出", "选择线索": "单一主体强调" }, { "词": "框式构图", "说明": "穿透感与神秘感", "选择线索": "通过前景遮挡营造空间感" }, { "词": "九宫格/三分法", "说明": "排列主体,使复杂画面变简单", "选择线索": "万能构图,追求比例美感" } ] } ], "作用域": [ { "scope_type": "substance", "value": "画面构图", "candidate": "画面构图", "link": "新建", "score": 0.881, "top": [ { "name": "构图", "score": 0.881, "path": "/表象/视觉/画面/构图" }, { "name": "画面", "score": 0.7356, "path": "/表象/视觉/画面" }, { "name": "色彩构成", "score": 0.6537, "path": "/表象/视觉/画面特征/色彩表现/色彩构成" } ] }, { "scope_type": "feeling", "value": "空间感", "candidate": "空间感", "link": "新建", "score": 0.7985, "top": [ { "name": "空间美感", "score": 0.7985, "path": "/情感/美感/空间美感" }, { "name": "美感", "score": 0.6371, "path": "/情感/美感" }, { "name": "风格美感", "score": 0.6225, "path": "/情感/美感/风格美感" } ] }, { "scope_type": "feeling", "value": "平衡感", "candidate": "平衡感", "link": "新建", "score": 0.5794, "top": [ { "name": "美感", "score": 0.5794, "path": "/情感/美感" }, { "name": "空间美感", "score": 0.5605, "path": "/情感/美感/空间美感" }, { "name": "风格美感", "score": 0.5309, "path": "/情感/美感/风格美感" } ] }, { "scope_type": "effect", "value": "主体", "candidate": "主体", "link": "新建", "score": 0.5909, "top": [ { "name": "结构", "score": 0.5909, "path": "/结构" }, { "name": "要素引入", "score": 0.5371, "path": "/结构/叙事推进/承接转换/要素引入" }, { "name": "性质定性", "score": 0.5068, "path": "/表达/论证说理/分析论证/论证评判/定性确立/性质定性" } ] } ] }, { "id": "k6", "type": "why", "role": "主", "parent": null, "title": "短视频黄金开头原则", "业务阶段": [ "脚本" ], "出处": [ "卡片1" ], "主张": "必须在开篇极短时间内呈现主题,否则会造成用户流失。", "支撑": [ { "小标题": "停留机制", "形式": "依据", "内容": "长视频黄金时间为前10-15秒;短视频则缩短至前3-5秒。" }, { "小标题": "创作取舍", "形式": "取舍", "内容": "必须舍弃冗长的铺垫,将核心悬念或结论置前;若前3秒不能说明“我是谁/我要讲什么”,直接砍掉重写。" } ], "作用域": [ { "scope_type": "form", "value": "结论", "candidate": "结论", "link": "新建", "score": 0.6234, "top": [ { "name": "逻辑推论", "score": 0.6234, "path": "/架构/逻辑/信息编排逻辑/归纳论证/逻辑推论" }, { "name": "归纳论证", "score": 0.5621, "path": "/架构/逻辑/信息编排逻辑/归纳论证" }, { "name": "逻辑", "score": 0.5618, "path": "/架构/逻辑" } ] }, { "scope_type": "effect", "value": "悬念设置", "candidate": "悬念设置", "link": "复用", "score": 1.0, "top": [ { "name": "悬念设置", "score": 1.0, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "情感铺垫", "score": 0.6462, "path": "/结构/叙事推进/铺垫准备/情感铺垫" }, { "name": "设定铺垫", "score": 0.6262, "path": "/结构/叙事推进/铺垫准备/设定铺垫" } ] }, { "scope_type": "effect", "value": "用户留存", "candidate": "用户留存", "link": "新建", "score": 0.5534, "top": [ { "name": "营销推广", "score": 0.5534, "path": "/表达/互动引导/行动引导/营销推广" }, { "name": "传播转化", "score": 0.5371, "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化" }, { "name": "数据实证", "score": 0.5313, "path": "/表达/论证说理/证据支撑/数据实证" } ] }, { "scope_type": "intent", "value": "抓取注意力", "candidate": "抓取注意力", "link": "新建", "score": 0.5251, "top": [ { "name": "行为引导", "score": 0.5251, "path": "/行为引导" }, { "name": "引流", "score": 0.4976, "path": "/行为引导/传播/引流" }, { "name": "信息扩散", "score": 0.4947, "path": "/信息传递/信息扩散" } ] } ] } ] }, { "post_id": "6901e15a0000000003019fa3", "source_id": "xhs_6901e15a0000000003019fa3", "title": "爆款标题公式直接抄❗️笔记想不火都难", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_1.webp", "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_2.webp", "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_3.webp" ] }, "cards": [ { "index": 1, "content": "3个万能标题公式:1. 时间+结果+经验(例:半年时间涨粉11w,全靠这个万能公式);2. 痛点+解决方法+保证(例:小红书不涨粉,3大技巧照做就对了);3. 方法+保证(例:傻瓜式化妆手法,有手就行!)。", "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_1.webp" }, { "index": 2, "content": "爆款标题技巧(1-4):1. 提问式:直击痛点,引发思考;2. 设问式:先抛问题再给方案,预告价值;3. 数字式:用具体数字增加干货感,降低决策成本;4. 利益式:直接摆出用户能得到的好处。", "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_2.webp" }, { "index": 3, "content": "爆款标题技巧(5-9):5. 悬念式:只说一半内容,激发好奇心点进来找答案;6. 对比式:利用差异制造话题反差感;7. 劝诫式:利用“避坑”心理和损失厌恶提高收藏率;8. 共情式:说出用户想说没说的话,引发情绪共鸣;9. 热点式:绑定节日或热门事件借势营销。", "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_3.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "爆款标题三大万能公式", "业务阶段": [ "脚本" ], "出处": [ "卡片1" ], "界定": "通过组合时间、结果、痛点及保证等核心要素构建的标题模板。", "kind": "选项", "主体": [ { "小标题": "万能标题公式清单", "形式": "清单", "条目": [ { "词": "时间+结果+经验", "说明": "具体时间+亮眼结果勾住用户。例:『半年时间涨粉11w,全靠这个万能公式』", "选择线索": "适用于有阶段性成果、教学经验或复盘类笔记。" }, { "词": "痛点+解决方法+保证", "说明": "精准戳痛+给方案+下承诺。例:『小红书不涨粉,3大技巧照做就对了』", "选择线索": "适用于针对特定问题提供教程、建议或干货的内容。" }, { "词": "方法+保证", "说明": "简单直接法+零门槛保证。例:『傻瓜式化妆手法,有手就行!』", "选择线索": "适用于强调低门槛、易上手、新手友好的技能教学。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "标题写作", "candidate": "标题写作", "link": "新建", "score": 0.7569, "top": [ { "name": "标题", "score": 0.7569, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "文案短句", "score": 0.5662, "path": "/表象/视觉/符号/文字符号/正文/文案短句" }, { "name": "历史叙事", "score": 0.5651, "path": "/理念/知识/历史/历史知识形态/历史叙事" } ] }, { "scope_type": "form", "value": "万能公式", "candidate": "万能公式", "link": "新建", "score": 0.5847, "top": [ { "name": "通用攻略", "score": 0.5847, "path": "/架构/策略/互动方式/实用指引/系统攻略/通用攻略" }, { "name": "符号转化", "score": 0.5659, "path": "/架构/修辞/修辞意象/比拟转化/符号转化" }, { "name": "口诀顺口溜", "score": 0.5622, "path": "/架构/修辞/修辞意象/句式辞格/韵律句式/口诀顺口溜" } ] }, { "scope_type": "effect", "value": "受众", "candidate": "受众", "link": "新建", "score": 0.5294, "top": [ { "name": "信息传达", "score": 0.5294, "path": "/表达/信息传达" }, { "name": "传播转化", "score": 0.5256, "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化" }, { "name": "视角呈现", "score": 0.5219, "path": "/表达/信息传达/传达手法/视角呈现" } ] }, { "scope_type": "intent", "value": "吸睛", "candidate": "吸睛", "link": "新建", "score": 0.5582, "top": [ { "name": "种草推荐", "score": 0.5582, "path": "/行为引导/商业推广/种草推荐" }, { "name": "引流", "score": 0.5424, "path": "/行为引导/传播/引流" }, { "name": "警示", "score": 0.5168, "path": "/信息传递/事实呈现/警示" } ] } ] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "爆款标题九大实用技巧", "业务阶段": [ "脚本" ], "出处": [ "卡片2", "卡片3" ], "界定": "在撰写标题时可采用的9种具体修辞或切入角度。", "kind": "选项", "主体": [ { "小标题": "标题切入技巧清单", "形式": "清单", "条目": [ { "词": "提问式", "说明": "直击痛点,引发思考。", "选择线索": "当需要引导用户对现状进行反思或确认需求时使用。" }, { "词": "设问式", "说明": "先抛问题再给方案,预告价值。", "选择线索": "适用于希望在标题中就预告内容包含具体答案的场景。" }, { "词": "数字式", "说明": "用具体数字增加干货感,降低决策成本。", "选择线索": "当内容包含清单、具体量化成果或硬核干货时使用。" }, { "词": "利益式", "说明": "直接呈现价值,摆出用户能得到的好处。", "选择线索": "适用于福利、资源分享或高价值攻略。" }, { "词": "悬念式", "说明": "只说一半内容,隐藏关键细节,激发好奇心点进来找答案。", "选择线索": "适用于有意外反转或强好奇心驱动的内容。" }, { "词": "对比式", "说明": "利用差异制造话题反差感,制造反差冲突。", "选择线索": "适用于前后变化、红黑榜、避雷与推荐的对照。" }, { "词": "劝诫式", "说明": "强调规避损失,利用“避坑”心理和损失厌恶提高收藏率。", "选择线索": "适用于防割韭菜、避雷指南、行业真相揭秘。" }, { "词": "共情式", "说明": "说出用户想说没说的话,替人发声引共鸣。", "选择线索": "适用于情感类、职场类或具有强烈社会属性的话题。" }, { "词": "热点式", "说明": "借势节日或热门事件进行营销。", "选择线索": "适用于时效性强或正在热门搜索榜单上的主题。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "选题切入角度", "candidate": "选题切入角度", "link": "新建", "score": 0.5316, "top": [ { "name": "舆论传播", "score": 0.5316, "path": "/理念/现象/社会问题/舆论传播" }, { "name": "行业研究", "score": 0.531, "path": "/理念/知识/商业/行业分析/行业研究" }, { "name": "构图", "score": 0.5257, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "form", "value": "修辞手法", "candidate": "修辞手法", "link": "新建", "score": 0.8709, "top": [ { "name": "修辞", "score": 0.8709, "path": "/架构/修辞" }, { "name": "修辞意象", "score": 0.7854, "path": "/架构/修辞/修辞意象" }, { "name": "情感修辞", "score": 0.7546, "path": "/架构/策略/情感调动/情感激发/情感渲染/情感修辞" } ] }, { "scope_type": "feeling", "value": "好奇感", "candidate": "好奇感", "link": "新建", "score": 0.7321, "top": [ { "name": "好奇", "score": 0.7321, "path": "/认知/好奇" }, { "name": "美感", "score": 0.6044, "path": "/情感/美感" }, { "name": "悬念期待", "score": 0.5529, "path": "/认知/好奇/悬念期待" } ] }, { "scope_type": "feeling", "value": "共鸣感", "candidate": "共鸣感", "link": "新建", "score": 0.7726, "top": [ { "name": "角色代入共鸣", "score": 0.7726, "path": "/情感/同感/角色代入共鸣" }, { "name": "身份归属共鸣", "score": 0.7444, "path": "/情感/同感/身份归属共鸣" }, { "name": "情绪处境共鸣", "score": 0.7362, "path": "/情感/同感/情绪处境共鸣" } ] }, { "scope_type": "effect", "value": "悬念设置", "candidate": "悬念设置", "link": "复用", "score": 0.9985, "top": [ { "name": "悬念设置", "score": 0.9985, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "情感铺垫", "score": 0.6473, "path": "/结构/叙事推进/铺垫准备/情感铺垫" }, { "name": "设定铺垫", "score": 0.6249, "path": "/结构/叙事推进/铺垫准备/设定铺垫" } ] }, { "scope_type": "effect", "value": "反差制造", "candidate": "反差制造", "link": "新建", "score": 0.8099, "top": [ { "name": "对比反差", "score": 0.8099, "path": "/表达/论证说理/分析论证/对比反差" }, { "name": "反衬突显", "score": 0.6911, "path": "/表达/论证说理/分析论证/对比反差/反衬突显" }, { "name": "对比衬托", "score": 0.6604, "path": "/表达/信息传达/传达手法/强调突出/对比衬托" } ] }, { "scope_type": "intent", "value": "提升点击率", "candidate": "提升点击率", "link": "新建", "score": 0.595, "top": [ { "name": "商业推广", "score": 0.595, "path": "/行为引导/商业推广" }, { "name": "转发", "score": 0.5116, "path": "/行为引导/传播/转发" }, { "name": "种草推荐", "score": 0.5079, "path": "/行为引导/商业推广/种草推荐" } ] } ] } ] }, { "post_id": "69ff58670000000023016fa2", "source_id": "xhs_69ff58670000000023016fa2", "title": "海外营销灵感|五月爆款Reels创意合集", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/69ff58670000000023016fa2", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_69ff58670000000023016fa2/image_1.webp" ] }, "cards": [ { "index": 1, "content": "视频创作灵感:利用CGI技术进行『产品超大化』处理,将内容重点放在视觉规模的巨大反差上,增强帖子的首秒抓屏能力。", "image_url": "/data/demo/xiaohongshu/xhs_69ff58670000000023016fa2/image_1.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "海外爆款Reels短视频创意方案清单", "业务阶段": [ "灵感", "选题" ], "出处": [ "图1", "卡片1" ], "界定": "提供海外爆款Reels短视频内容的创作创意方案,包含视觉、叙事、感官三个维度的切入方式。", "kind": "选项", "主体": [ { "小标题": "短视频创意选项", "形式": "清单", "条目": [ { "词": "视觉冲击类(CGI超大化)", "说明": "通过CGI特效将产品(如巨大的玉米、睫毛膏、手袋、香水)无限放大,置于大报刊亭或商场电梯等公共交通/生活场景中,营造超现实感。", "选择线索": "需要增强首秒抓屏能力,通过视觉规模的巨大反差瞬间吸引注意力时使用。" }, { "词": "幽默解构类(反差场景)", "说明": "将高端产品放入极端朴素且充满反差的市井生活场景中(如将Chanel包包放入菜篮子、在农贸市场展示)。", "选择线索": "意图利用身份冲突制造记忆点,通过高端与地气的反差建立品牌亲和力或趣味性时选用。" }, { "词": "ASMR与质感流", "说明": "侧重产品开箱的清脆声响和微距镜头下的材质呈现。", "选择线索": "侧重展示产品工艺细节,旨在通过感官刺激建立受众的心理舒适度时使用。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "Reels创意方案", "candidate": "Reels创意方案", "link": "新建", "score": 0.5233, "top": [ { "name": "战略方案", "score": 0.5233, "path": "/理念/方法/军事谋略/战略运筹/战略方案" }, { "name": "品牌合作", "score": 0.5155, "path": "/理念/事件/商业事件/品牌合作" }, { "name": "商业创投", "score": 0.5121, "path": "/理念/现象/社会趋势/商业创投" } ] }, { "scope_type": "form", "value": "创意清单", "candidate": "创意清单", "link": "新建", "score": 0.713, "top": [ { "name": "创意", "score": 0.713, "path": "/架构/创意" }, { "name": "条目列举", "score": 0.6331, "path": "/架构/逻辑/信息编排逻辑/条目列举" }, { "name": "创意表现", "score": 0.6265, "path": "/架构/创意/创意表现" } ] }, { "scope_type": "feeling", "value": "超现实感", "candidate": "超现实感", "link": "新建", "score": 0.6089, "top": [ { "name": "美感", "score": 0.6089, "path": "/情感/美感" }, { "name": "空间美感", "score": 0.5834, "path": "/情感/美感/空间美感" }, { "name": "认知颠覆", "score": 0.5724, "path": "/认知/惊奇/认知颠覆" } ] }, { "scope_type": "effect", "value": "首秒抓屏", "candidate": "首秒抓屏", "link": "新建", "score": 0.5446, "top": [ { "name": "定性定格", "score": 0.5446, "path": "/表达/形象塑造/品质体现/形象整合/定性定格" }, { "name": "视觉开篇", "score": 0.523, "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇" }, { "name": "视角呈现", "score": 0.4965, "path": "/表达/信息传达/传达手法/视角呈现" } ] }, { "scope_type": "intent", "value": "吸引注意力", "candidate": "吸引注意力", "link": "新建", "score": 0.5451, "top": [ { "name": "引流", "score": 0.5451, "path": "/行为引导/传播/引流" }, { "name": "行为引导", "score": 0.5342, "path": "/行为引导" }, { "name": "呼吁", "score": 0.5325, "path": "/情感联结/情感抒发/呼吁" } ] } ] }, { "id": "k2", "type": "why", "role": "主", "parent": null, "title": "CGI视觉规模反差逻辑", "业务阶段": [ "脚本" ], "出处": [ "卡片1" ], "主张": 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