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|
- {
- "count": 9,
- "posts": [
- {
- "post_id": "699308fa0000000016009697",
- "source_id": "xhs_699308fa0000000016009697",
- "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "真正能爆的选题,往往是你写完后感觉羞耻的。选题不能仅仅是“正确”,越正确、越专业、越安全,往往意味着观众越无感。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp"
- },
- {
- "index": 2,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp"
- },
- {
- "index": 3,
- "content": "好选题的防伪标签是羞耻感。选题不能只经过大脑审核(信息密度),必须经过情绪审核。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp"
- },
- {
- "index": 4,
- "content": "羞耻感信号:当你写完后感到犹豫,担心别人觉得你在装、或者说话太直白时,这通常是能爆的选题信号。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp"
- },
- {
- "index": 5,
- "content": "羞耻感的本质是触碰到了真实但平时大家不敢说出口的东西,戳中了被社交礼仪包裹的公共痛点。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp"
- },
- {
- "index": 6,
- "content": "冒犯感:好的选题带有对某种“正确共识”的冒犯,这种压力证明踩到了大众的神经。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp"
- },
- {
- "index": 7,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp"
- },
- {
- "index": 8,
- "content": "选题的底层逻辑:普通内容在加固一个信念,爆款内容在撕裂一个信念(即圣经句,如‘能力强的人一定会被看见’)。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp"
- },
- {
- "index": 9,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp"
- },
- {
- "index": 10,
- "content": "实操第一招:寻找正确共识的失灵瞬间。列出赛道大号反复讲的正确共识,询问:什么情况下,一个人严格按这句话做,反而越做越差?由此得出选题。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp"
- },
- {
- "index": 11,
- "content": "实操第二招:去评论区找“但是”。在竞品的爆款视频下找“道理我都懂,但是……”的评论,这个“但是”后面跟着的就是经过市场验证的圣经句裂缝。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp"
- },
- {
- "index": 12,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "爆款选题的羞耻感原理",
- "业务阶段": [
- "选题"
- ],
- "出处": [
- "卡片1",
- "卡片3",
- "卡片4",
- "卡片5",
- "卡片6",
- "卡片8"
- ],
- "主张": "好选题的防伪标签是羞耻感或冒犯感,而非专业的安全性。",
- "支撑": [
- {
- "小标题": "羞耻感的本质",
- "形式": "机制",
- "内容": "羞耻感信号意味着你触碰到了真实但平时大家不敢说出口的东西,戳中了被社交礼仪包裹的公共痛点。当你担心别人觉得你在装、或说话太直白时,通常是踩中了大众神经。"
- },
- {
- "小标题": "爆款与普通内容逻辑对照",
- "形式": "对照",
- "条目": [
- {
- "词": "普通内容",
- "说明": "在加固一个本就存在的信念。"
- },
- {
- "词": "爆款内容",
- "说明": "在撕裂一个既定的信念(圣经句)。"
- }
- ]
- },
- {
- "小标题": "创作取舍",
- "形式": "取舍",
- "内容": "选题不能只经过大脑的信息密度审核,必须经过情绪审核。在构思时应主动寻找带有冒犯性、让创作者感到犹豫或羞耻的切入点,避开那些仅仅是“正确、专业、安全”但无法引发无感的内容。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "选题切入点",
- "candidate": "选题切入点",
- "link": "新建",
- "score": 0.5686,
- "top": [
- {
- "name": "痛点问题",
- "score": 0.5686,
- "path": "/理念/知识/商业/产品服务/痛点问题"
- },
- {
- "name": "价值取向",
- "score": 0.5493,
- "path": "/理念/观念/个人观念/处世智慧/价值取向"
- },
- {
- "name": "标题",
- "score": 0.5355,
- "path": "/表象/视觉/符号/文字符号/标题"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "羞耻感",
- "candidate": "羞耻感",
- "link": "新建",
- "score": 0.6268,
- "top": [
- {
- "name": "情感",
- "score": 0.6268,
- "path": "/情感"
- },
- {
- "name": "美感",
- "score": 0.6123,
- "path": "/情感/美感"
- },
- {
- "name": "共情",
- "score": 0.5855,
- "path": "/情感/共情"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "冒犯感",
- "candidate": "冒犯感",
- "link": "新建",
- "score": 0.5938,
- "top": [
- {
- "name": "厌恶反感",
- "score": 0.5938,
- "path": "/情感/共情/厌恶反感"
- },
- {
- "name": "情感",
- "score": 0.5689,
- "path": "/情感"
- },
- {
- "name": "共情",
- "score": 0.562,
- "path": "/情感/共情"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "公共痛点",
- "candidate": "公共痛点",
- "link": "新建",
- "score": 0.5317,
- "top": [
- {
- "name": "解决方案",
- "score": 0.5317,
- "path": "/表达/论证说理/解决方案"
- },
- {
- "name": "核心点明",
- "score": 0.5291,
- "path": "/表达/信息传达/传达手法/强调突出/核心点明"
- },
- {
- "name": "情感共鸣",
- "score": 0.4893,
- "path": "/表达/互动引导/情感连接/情感共鸣"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "制造爆款",
- "candidate": "制造爆款",
- "link": "新建",
- "score": 0.57,
- "top": [
- {
- "name": "裂变",
- "score": 0.57,
- "path": "/行为引导/裂变"
- },
- {
- "name": "种草推荐",
- "score": 0.5367,
- "path": "/行为引导/商业推广/种草推荐"
- },
- {
- "name": "商业推广",
- "score": 0.5196,
- "path": "/行为引导/商业推广"
- }
- ]
- }
- ]
- },
- {
- "id": "k2",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "爆款选题的“失灵瞬间”构思法",
- "purpose": "通过撕裂正确共识得出爆款选题",
- "业务阶段": [
- "选题"
- ],
- "steps": [
- {
- "id": "s1",
- "input": "赛道既有的正确共识",
- "directive": "列出赛道大号反复强调的、被视为“圣经”的正确话术。 例:『能力强的人一定会被看见』",
- "output": "待撕裂的赛道共识清单",
- "出处": [
- "卡片10"
- ],
- "创作阶段": "定向",
- "动作": "共识列举",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "赛道共识",
- "candidate": "赛道共识",
- "link": "新建",
- "score": 0.5873,
- "top": [
- {
- "name": "通用共识符号",
- "score": 0.5873,
- "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号"
- },
- {
- "name": "赛事竞技",
- "score": 0.5436,
- "path": "/表象/视觉/行为/日常活动/组织活动/赛事竞技"
- },
- {
- "name": "认知思辨",
- "score": 0.5396,
- "path": "/理念/知识/思想/概念范畴/认知思辨"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "正确话术清单",
- "candidate": "正确话术清单",
- "link": "新建",
- "score": 0.7196,
- "top": [
- {
- "name": "话术策略",
- "score": 0.7196,
- "path": "/架构/策略/认知引导/话语影响/话术策略"
- },
- {
- "name": "引导话术",
- "score": 0.7058,
- "path": "/架构/策略/认知引导/话语影响/话术策略/引导话术"
- },
- {
- "name": "标签话术",
- "score": 0.6892,
- "path": "/架构/策略/认知引导/话语影响/话术策略/标签话术"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "对标点",
- "candidate": "对标点",
- "link": "新建",
- "score": 0.5408,
- "top": [
- {
- "name": "引用援引",
- "score": 0.5408,
- "path": "/表达/论证说理/证据支撑/引用援引"
- },
- {
- "name": "对比引入",
- "score": 0.5341,
- "path": "/结构/叙事推进/开篇引入/策略引入/对比引入"
- },
- {
- "name": "强调突出",
- "score": 0.5326,
- "path": "/表达/信息传达/传达手法/强调突出"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "input": "← s1 的〈待撕裂的赛道共识清单〉",
- "directive": "针对每一条共识询问:在什么具体情境下,一个人严格按这句话做,反而会越做越差?寻找那个让共识失效的失灵瞬间。",
- "output": "共识失灵的负面案例/转折点",
- "出处": [
- "卡片10"
- ],
- "创作阶段": "构思",
- "动作": "极端场景假设",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "共识失灵瞬间",
- "candidate": "共识失灵瞬间",
- "link": "新建",
- "score": 0.6343,
- "top": [
- {
- "name": "瞬间",
- "score": 0.6343,
- "path": "/理念/知识/思想/概念范畴/时间过程/瞬间"
- },
- {
- "name": "通用共识符号",
- "score": 0.5811,
- "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号"
- },
- {
- "name": "集体记忆",
- "score": 0.4982,
- "path": "/理念/知识/文化/传统文化/文化知识/集体记忆"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "矛盾点",
- "candidate": "矛盾点",
- "link": "新建",
- "score": 0.8035,
- "top": [
- {
- "name": "矛盾冲突",
- "score": 0.8035,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "核心点明",
- "score": 0.5824,
- "path": "/表达/信息传达/传达手法/强调突出/核心点明"
- },
- {
- "name": "否定驳论",
- "score": 0.5648,
- "path": "/表达/论证说理/分析论证/论证评判/否定驳论"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "input": "← s2 的〈共识失灵的负面案例/转折点〉",
- "directive": "将该失灵点固化为选题切入点,确保其带有对原共识的“冒犯感”。",
- "output": "具备羞耻感/冒犯感的爆款选题",
- "出处": [
- "卡片10"
- ],
- "创作阶段": "构思",
- "动作": "选题定稿",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "选题切角",
- "candidate": "选题切角",
- "link": "新建",
- "score": 0.5178,
- "top": [
- {
- "name": "标题",
- "score": 0.5178,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "构图",
- "score": 0.5173,
- "path": "/表象/视觉/画面/构图"
- },
- {
- "name": "痛点问题",
- "score": 0.4978,
- "path": "/理念/知识/商业/产品服务/痛点问题"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "认知撕裂",
- "candidate": "认知撕裂",
- "link": "新建",
- "score": 0.5747,
- "top": [
- {
- "name": "情感共鸣",
- "score": 0.5747,
- "path": "/表达/互动引导/情感连接/情感共鸣"
- },
- {
- "name": "矛盾冲突",
- "score": 0.5625,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "情感张力",
- "score": 0.559,
- "path": "/表达/论证说理/分析论证/对比反差/情感张力"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "吸引注意",
- "candidate": "吸引注意",
- "link": "新建",
- "score": 0.5539,
- "top": [
- {
- "name": "呼吁",
- "score": 0.5539,
- "path": "/情感联结/情感抒发/呼吁"
- },
- {
- "name": "引流",
- "score": 0.547,
- "path": "/行为引导/传播/引流"
- },
- {
- "name": "警示",
- "score": 0.5401,
- "path": "/信息传递/事实呈现/警示"
- }
- ]
- }
- ]
- }
- ],
- "dropped": []
- },
- {
- "id": "k3",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "评论区“但是”掘金法",
- "purpose": "从用户真实反馈中定位爆款选题切点",
- "业务阶段": [
- "灵感",
- "选题"
- ],
- "steps": [
- {
- "id": "s1",
- "input": "竞品赛道的爆款视频",
- "directive": "翻阅竞品高赞视频的评论区。",
- "output": "原始评论列表",
- "出处": [
- "卡片11"
- ],
- "创作阶段": "定向",
- "动作": "评论区调研",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "竞品评论区",
- "candidate": "竞品评论区",
- "link": "新建",
- "score": 0.6,
- "top": [
- {
- "name": "政策评论",
- "score": 0.6,
- "path": "/理念/观念/社会观念/时政评议/政策评论"
- },
- {
- "name": "产品矩阵",
- "score": 0.54,
- "path": "/理念/知识/商业/产品服务/产品矩阵"
- },
- {
- "name": "具体政策评论",
- "score": 0.5323,
- "path": "/理念/观念/社会观念/时政评议/政策评论/具体政策评论"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "市场调研",
- "candidate": "市场调研",
- "link": "新建",
- "score": 0.5622,
- "top": [
- {
- "name": "商业推广",
- "score": 0.5622,
- "path": "/行为引导/商业推广"
- },
- {
- "name": "科普",
- "score": 0.491,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "分析",
- "score": 0.4874,
- "path": "/信息传递/知识传递/分析"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "input": "← s1 的〈原始评论列表〉",
- "directive": "重点筛选带有“道理我都懂,但是……”句式或逻辑的评论。",
- "output": "“但是”后的转折逻辑清单",
- "出处": [
- "卡片11"
- ],
- "创作阶段": "定向",
- "动作": "转折逻辑提取",
- "作用域": [
- {
- "scope_type": "form",
- "value": "转折句式",
- "candidate": "转折句式",
- "link": "新建",
- "score": 0.7545,
- "top": [
- {
- "name": "反讽句式",
- "score": 0.7545,
- "path": "/架构/修辞/修辞意象/句式辞格/反讽句式"
- },
- {
- "name": "特殊句式",
- "score": 0.7158,
- "path": "/架构/修辞/修辞意象/句式辞格/韵律句式/特殊句式"
- },
- {
- "name": "排比句式",
- "score": 0.7083,
- "path": "/架构/修辞/修辞意象/句式辞格/排比句式"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "真实需求",
- "candidate": "真实需求",
- "link": "新建",
- "score": 0.5459,
- "top": [
- {
- "name": "真相本质",
- "score": 0.5459,
- "path": "/表达/论证说理/分析论证/揭示溯因/真相本质"
- },
- {
- "name": "数据实证",
- "score": 0.5451,
- "path": "/表达/论证说理/证据支撑/数据实证"
- },
- {
- "name": "解决方案",
- "score": 0.5279,
- "path": "/表达/论证说理/解决方案"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "input": "← s2 的〈“但是”后的转折逻辑清单〉",
- "directive": "将这些“但是”后面跟着的内容作为选题核心,因为这些转折代表了真实的市场情绪(圣经句裂缝)。",
- "output": "经过市场验证的爆款选题切角",
- "出处": [
- "卡片11"
- ],
- "创作阶段": "构思",
- "动作": "需求验证",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "市场情绪",
- "candidate": "市场情绪",
- "link": "新建",
- "score": 0.7022,
- "top": [
- {
- "name": "市场格局",
- "score": 0.7022,
- "path": "/理念/知识/商业/行业分析/市场格局"
- },
- {
- "name": "情绪情感",
- "score": 0.6833,
- "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感"
- },
- {
- "name": "情绪意境",
- "score": 0.6571,
- "path": "/表象/视觉/画面/后期/情绪意境"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "选题",
- "candidate": "选题",
- "link": "新建",
- "score": 0.568,
- "top": [
- {
- "name": "界定范畴",
- "score": 0.568,
- "path": "/表达/论证说理/提炼升华/定义定性/界定范畴"
- },
- {
- "name": "点题明旨",
- "score": 0.5476,
- "path": "/结构/叙事推进/开篇引入/直述开篇/点题明旨"
- },
- {
- "name": "问题引入",
- "score": 0.5352,
- "path": "/结构/叙事推进/开篇引入/策略引入/问题引入"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "定位痛点",
- "candidate": "定位痛点",
- "link": "新建",
- "score": 0.4973,
- "top": [
- {
- "name": "科普",
- "score": 0.4973,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "引流",
- "score": 0.4971,
- "path": "/行为引导/传播/引流"
- },
- {
- "name": "解读",
- "score": 0.4741,
- "path": "/信息传递/知识传递/解读"
- }
- ]
- }
- ]
- }
- ],
- "dropped": []
- }
- ]
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- {
- "index": 2,
- "content": "第二幕(发展)是故事主体,核心冲突升级,主角遭遇阻碍,是人物成长和情节铺垫关键期;第三幕(高潮与结局)是矛盾爆发并最终解决冲突。2. 英雄之旅结构:核心是“平凡人到英雄的蜕变”,分为启程(离开舒适区)、考验(挑战、结盟、对抗反派、突破自我)、归来(获得成长或收获并回归初始世界)。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp"
- },
- {
- "index": 3,
- "content": "3. 非线性结构:打破时间先后顺序,通过闪回、闪前、插叙、倒叙、多视角切换呈现,目的是制造悬念、增强张力。4. 环形结构:结尾与开端形成呼应,使情节完成闭环。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp"
- },
- {
- "index": 4,
- "content": "环形结构细分为:非循环类(结局与开端在场景、台词、状态上呼应产生宿命感)和带循环类(主角反复经历某段事件直至完成目标)。5. 多线叙事结构:多条独立故事线并行推进并交汇,适合丰富内容维度、提升剧密度。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp"
- },
- {
- "index": 5,
- "content": "6. 嵌套式结构(套层结构):故事包裹故事,如戏中戏、梦中梦。外层是引子,内层有独立情节并与外层呼应或推动外层发展。7. 反结构(无结构/碎片化结构):抛弃线性逻辑、核心冲突和完整结局。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp"
- },
- {
- "index": 6,
- "content": "反结构详述:注重氛围营造、情绪表达和人性探讨,通过碎片化片段拼接,可能没有明确核心冲突和主角成长,适配文艺片和实验电影。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "7种常用编剧叙事结构清单",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片1",
- "卡片2",
- "卡片3",
- "卡片4",
- "卡片5",
- "卡片6"
- ],
- "界定": "本文总结了编剧常用的7种叙事结构及其创作要点,涵盖从基础线性到复杂实验性的架构方式。",
- "kind": "选项",
- "主体": [
- {
- "小标题": "叙事结构选项表",
- "形式": "清单",
- "条目": [
- {
- "词": "三幕式结构",
- "说明": "最基础的线性叙事。第一幕(开端)交代背景、人设和核心冲突触发;第二幕(发展)是故事主体,核心冲突升级,主角遭遇阻碍,是人物成长和情节铺垫关键期;第三幕(高潮与结局)是矛盾爆发并最终解决冲突。",
- "选择线索": "追求线性逻辑、起承转合、建立基本认知时使用。"
- },
- {
- "词": "英雄之旅结构",
- "说明": "核心是“平凡人到英雄的蜕变”,分为启程(离开舒适区)、考验(挑战、结盟、对抗反派、突破自我)、归来(获得成长或收获并回归初始世界)。",
- "选择线索": "围绕主角成长弧光,表现人物阶段性蜕变时使用。"
- },
- {
- "词": "非线性结构",
- "说明": "打破时间先后顺序,通过闪回、闪前、插叙、倒叙、多视角切换呈现。",
- "选择线索": "目的是制造悬念、增强张力、重组时间线时使用。"
- },
- {
- "词": "环形结构",
- "说明": "结尾与开端形成呼应,使情节完成闭环。分为:非循环类(场景、台词、状态呼应产生宿命感)和带循环类(主角反复经历某段事件直至完成目标)。",
- "选择线索": "追求情节闭环或表现宿命感、循环感时使用。"
- },
- {
- "词": "多线叙事结构",
- "说明": "多条独立故事线并行推进并在节点交汇。",
- "选择线索": "适合群像戏,用于丰富内容维度、提升剧情密度时使用。"
- },
- {
- "词": "嵌套式结构",
- "说明": "故事包裹故事(套层结构),如戏中戏、梦中梦。外层是引子,内层有独立情节并与外层呼应或推动外层发展。",
- "选择线索": "需要通过故事层层递进或表现多重现实时使用。"
- },
- {
- "词": "反结构",
- "说明": "抛弃线性逻辑、核心冲突和完整结局。注重氛围营造、情绪表达和人性探讨,通过碎片化片段拼接,可能没有明确核心冲突和主角成长。",
- "选择线索": "适配文艺片和实验电影,注重氛围和情绪表达而非传统框架时使用。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "叙事结构",
- "candidate": "叙事结构",
- "link": "新建",
- "score": 0.7536,
- "top": [
- {
- "name": "历史叙事",
- "score": 0.7536,
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
- },
- {
- "name": "社会结构",
- "score": 0.7226,
- "path": "/理念/知识/社会知识/社会结构"
- },
- {
- "name": "关系结构",
- "score": 0.6959,
- "path": "/理念/知识/思想/概念范畴/关系结构"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "清单",
- "candidate": "清单",
- "link": "新建",
- "score": 0.706,
- "top": [
- {
- "name": "条目列举",
- "score": 0.706,
- "path": "/架构/逻辑/信息编排逻辑/条目列举"
- },
- {
- "name": "序号列举",
- "score": 0.6382,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举"
- },
- {
- "name": "逐条罗列",
- "score": 0.6176,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "宿命感",
- "candidate": "宿命感",
- "link": "新建",
- "score": 0.5704,
- "top": [
- {
- "name": "美感",
- "score": 0.5704,
- "path": "/情感/美感"
- },
- {
- "name": "情感",
- "score": 0.565,
- "path": "/情感"
- },
- {
- "name": "共情",
- "score": 0.5467,
- "path": "/情感/共情"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "悬念",
- "candidate": "悬念",
- "link": "新建",
- "score": 0.8985,
- "top": [
- {
- "name": "悬念期待",
- "score": 0.8985,
- "path": "/认知/好奇/悬念期待"
- },
- {
- "name": "惊奇",
- "score": 0.5977,
- "path": "/认知/惊奇"
- },
- {
- "name": "意外反转",
- "score": 0.5786,
- "path": "/认知/惊奇/意外反转"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "情节铺垫",
- "candidate": "情节铺垫",
- "link": "新建",
- "score": 0.8338,
- "top": [
- {
- "name": "情感铺垫",
- "score": 0.8338,
- "path": "/结构/叙事推进/铺垫准备/情感铺垫"
- },
- {
- "name": "设定铺垫",
- "score": 0.8033,
- "path": "/结构/叙事推进/铺垫准备/设定铺垫"
- },
- {
- "name": "逻辑铺垫",
- "score": 0.7843,
- "path": "/结构/叙事推进/铺垫准备/逻辑铺垫"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "氛围营造",
- "candidate": "氛围营造",
- "link": "复用",
- "score": 0.9987,
- "top": [
- {
- "name": "氛围营造",
- "score": 0.9987,
- "path": "/表达/氛围营造"
- },
- {
- "name": "场景描绘",
- "score": 0.626,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘"
- },
- {
- "name": "基调设定",
- "score": 0.6186,
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "人物刻画",
- "candidate": "人物刻画",
- "link": "新建",
- "score": 0.8592,
- "top": [
- {
- "name": "形象刻画",
- "score": 0.8592,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画"
- },
- {
- "name": "行为刻画",
- "score": 0.8207,
- "path": "/表达/形象塑造/行为刻画"
- },
- {
- "name": "人物引入",
- "score": 0.6936,
- "path": "/表达/形象塑造/人物引入"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "教学",
- "candidate": "教学",
- "link": "复用",
- "score": 0.9997,
- "top": [
- {
- "name": "教学",
- "score": 0.9997,
- "path": "/信息传递/知识传递/教学"
- },
- {
- "name": "知识传递",
- "score": 0.6242,
- "path": "/信息传递/知识传递"
- },
- {
- "name": "科普",
- "score": 0.5595,
- "path": "/信息传递/知识传递/科普"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "67e2e39b0000000003028ff0",
- "source_id": "xhs_67e2e39b0000000003028ff0",
- "title": "剧本创作:理解前提、人物、冲突",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "前提的定义与构成:前提是剧本的目标和简明概括。有效的前提构成公式 = 作者立场 + 人物 + 冲突 + 结论。人物的突出特征应由前提给予。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp"
- },
- {
- "index": 2,
- "content": "人物的三维度结构:1.生理维度(性别、年龄、外表、遗传等);2.社会维度(阶层、职业、教育、家庭等);3.心理维度(道德标准、性格、志向、挫折等)。强调人物需随环境变化,人物的发展是面对冲突的反应。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp"
- },
- {
- "index": 3,
- "content": "人物的关系与动力:人物需具备足够的意志力将奋斗进行到底。剧作家构思情节时需问:我应该做什么?别人会做什么?什么应该被完成?主使人物(主角)源于某种内在或外在的必然驱使(如荣誉、复仇);对立人物需与主角同样有力且实力相当。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp"
- },
- {
- "index": 4,
- "content": "冲突的定义与四种类型:1.静态冲突(人物无可见发展);2.跳跃冲突(强迫人物做出不相符的行动);3.缓慢升级(前提同人物维度共同结果,环环相扣);4.预示(即张力,对冲突的允诺)。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp"
- },
- {
- "index": 5,
- "content": "冲突的发现与基础:可以通过观察周遭人的品质发现冲突(如贪婪、诚实、傲慢等)。冲突的基础是『攻击—反击』,当对立事物迎面相遇,冲突便不可避免,冲突的升级会由于势均力敌引发高潮。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp"
- },
- {
- "index": 6,
- "content": "情节转折与结构:1.过渡:小的冲突使人物从一种精神状态进入另一种;2.切入点:必须是决定点,让人物在绝望或转折点切入;3.危机、高潮、结局:危机是转折点,高潮是生产过程,结局是结果。强调每个场景都应包含前提呈现、人物、冲突、过渡、危机、高潮和结局。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "基于要素的剧本场景创作法",
- "purpose": "通过要素整合完成一段剧本场景",
- "业务阶段": [
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "input": "剧本的初始想法",
- "directive": "确定剧本的目标和简明概括。使用公式:作者立场+人物+冲突+结论。人物的突出特征应由此前提给予。",
- "output": "剧本前提",
- "出处": [
- "卡片1"
- ],
- "创作阶段": "定向",
- "动作": "确立前提",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "剧本前提",
- "candidate": "剧本前提",
- "link": "新建",
- "score": 0.5583,
- "top": [
- {
- "name": "概念构想",
- "score": 0.5583,
- "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想"
- },
- {
- "name": "标题",
- "score": 0.546,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "场景感悟",
- "score": 0.5445,
- "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "故事导向",
- "candidate": "故事导向",
- "link": "新建",
- "score": 0.5852,
- "top": [
- {
- "name": "行动引导",
- "score": 0.5852,
- "path": "/表达/互动引导/行动引导"
- },
- {
- "name": "叙事推进",
- "score": 0.5819,
- "path": "/结构/叙事推进"
- },
- {
- "name": "互动引导",
- "score": 0.5742,
- "path": "/表达/互动引导"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "起草剧本",
- "candidate": "起草剧本",
- "link": "新建",
- "score": 0.458,
- "top": [
- {
- "name": "解读",
- "score": 0.458,
- "path": "/信息传递/知识传递/解读"
- },
- {
- "name": "事实呈现",
- "score": 0.4542,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "科普",
- "score": 0.4403,
- "path": "/信息传递/知识传递/科普"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "input": "← s1 的剧本前提",
- "directive": "构建人物的生理(性别、年龄等)、社会(阶层、职业等)、心理(道德、志向等)三个维度,并确保主使人物有内在/外在驱动力(如荣誉、复仇),对立人物需与主角实力相当。",
- "output": "人物设定",
- "出处": [
- "卡片2",
- "卡片3"
- ],
- "创作阶段": "构思",
- "动作": "人物建模",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "人物小传",
- "candidate": "人物小传",
- "link": "新建",
- "score": 0.7734,
- "top": [
- {
- "name": "人物故事",
- "score": 0.7734,
- "path": "/理念/事件/社会事件/人物故事"
- },
- {
- "name": "人物评价",
- "score": 0.7287,
- "path": "/理念/观念/社会观念/时政评议/历史评价/人物评价"
- },
- {
- "name": "人物",
- "score": 0.7253,
- "path": "/表象/视觉/实体/人物"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "三维建模",
- "candidate": "三维建模",
- "link": "新建",
- "score": 0.8476,
- "top": [
- {
- "name": "三维建模合成",
- "score": 0.8476,
- "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成"
- },
- {
- "name": "材质纹理融合",
- "score": 0.5819,
- "path": "/架构/创意/元素嫁接/材质纹理融合"
- },
- {
- "name": "角色塑造",
- "score": 0.5634,
- "path": "/架构/叙事/叙事组织/角色书写/角色塑造"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "动力设定",
- "candidate": "动力设定",
- "link": "新建",
- "score": 0.6324,
- "top": [
- {
- "name": "基调设定",
- "score": 0.6324,
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
- },
- {
- "name": "动态历程",
- "score": 0.5976,
- "path": "/表达/信息传达/传达手法/信息呈现/动态历程"
- },
- {
- "name": "设定铺垫",
- "score": 0.5919,
- "path": "/结构/叙事推进/铺垫准备/设定铺垫"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "input": "← s2 的人物设定",
- "directive": "在决定点/转折点切入故事。利用『攻击—反击』逻辑,通过过渡(小冲突)引导人物转变,促使冲突缓慢升级。",
- "output": "情节切入与转折",
- "出处": [
- "卡片6",
- "卡片5"
- ],
- "创作阶段": "结构",
- "动作": "情节切入",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "情节转折点",
- "candidate": "情节转折点",
- "link": "新建",
- "score": 0.64,
- "top": [
- {
- "name": "历史转折",
- "score": 0.64,
- "path": "/理念/知识/历史/历史议题/历史转折"
- },
- {
- "name": "场景感悟",
- "score": 0.5817,
- "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
- },
- {
- "name": "历史叙事",
- "score": 0.5759,
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "节奏驱动",
- "candidate": "节奏驱动",
- "link": "新建",
- "score": 0.7206,
- "top": [
- {
- "name": "推进节奏",
- "score": 0.7206,
- "path": "/结构/叙事推进/推进节奏"
- },
- {
- "name": "动机驱力",
- "score": 0.5883,
- "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/动机驱力"
- },
- {
- "name": "叙事推进",
- "score": 0.5574,
- "path": "/结构/叙事推进"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "冲突感",
- "candidate": "冲突感",
- "link": "新建",
- "score": 0.635,
- "top": [
- {
- "name": "反差冲击",
- "score": 0.635,
- "path": "/认知/惊奇/反差冲击"
- },
- {
- "name": "美感",
- "score": 0.5916,
- "path": "/情感/美感"
- },
- {
- "name": "风格美感",
- "score": 0.5863,
- "path": "/情感/美感/风格美感"
- }
- ]
- }
- ]
- },
- {
- "id": "s4",
- "input": "← s3 的情节转折",
- "directive": "推动冲突直至危机(转折点),引向高潮(生产过程),最终达成结局(结果)。确保场景包含前提、人物、冲突、过渡、危机、高潮和结局。",
- "output": "完成的剧本场景",
- "出处": [
- "卡片6"
- ],
- "创作阶段": "成文",
- "动作": "场景收口",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "场景结构",
- "candidate": "场景结构",
- "link": "新建",
- "score": 0.7731,
- "top": [
- {
- "name": "场景形象",
- "score": 0.7731,
- "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
- },
- {
- "name": "场景感悟",
- "score": 0.7414,
- "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
- },
- {
- "name": "场景氛围",
- "score": 0.7403,
- "path": "/表象/视觉/画面/后期/情绪意境/场景氛围"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "戏剧张力",
- "candidate": "戏剧张力",
- "link": "新建",
- "score": 0.8099,
- "top": [
- {
- "name": "情感张力",
- "score": 0.8099,
- "path": "/表达/论证说理/分析论证/对比反差/情感张力"
- },
- {
- "name": "悬念设置",
- "score": 0.6324,
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
- },
- {
- "name": "矛盾冲突",
- "score": 0.6286,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "完成场景",
- "candidate": "完成场景",
- "link": "新建",
- "score": 0.4372,
- "top": [
- {
- "name": "事实呈现",
- "score": 0.4372,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "行为引导",
- "score": 0.4207,
- "path": "/行为引导"
- },
- {
- "name": "裂变",
- "score": 0.4196,
- "path": "/行为引导/裂变"
- }
- ]
- }
- ]
- }
- ],
- "dropped": []
- },
- {
- "id": "k2",
- "type": "what",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 1
- },
- "title": "有效前提的构成公式",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片1"
- ],
- "界定": "前提是剧本的目标和简明概括,是引导剧作方向的核心。",
- "kind": "构成",
- "主体": [
- {
- "小标题": "前提构成公式",
- "形式": "定义",
- "条目": [
- {
- "词": "作者立场",
- "说明": "作者对该题材的基本观点或态度。"
- },
- {
- "词": "人物",
- "说明": "承载故事的核心主体。"
- },
- {
- "词": "冲突",
- "说明": "推动发展的矛盾。"
- },
- {
- "词": "结论",
- "说明": "故事最终达成的结果。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "前提要素",
- "candidate": "前提要素",
- "link": "新建",
- "score": 0.7245,
- "top": [
- {
- "name": "构成要素",
- "score": 0.7245,
- "path": "/理念/知识/思想/概念范畴/关系结构/构成要素"
- },
- {
- "name": "基础概念",
- "score": 0.5442,
- "path": "/理念/知识/公共管理/补贴福利/补贴制度/基础概念"
- },
- {
- "name": "概念范畴",
- "score": 0.5197,
- "path": "/理念/知识/思想/概念范畴"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "公式化结构",
- "candidate": "公式化结构",
- "link": "新建",
- "score": 0.6961,
- "top": [
- {
- "name": "对话结构",
- "score": 0.6961,
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
- },
- {
- "name": "结构编排",
- "score": 0.6817,
- "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排"
- },
- {
- "name": "结构编排",
- "score": 0.6817,
- "path": "/架构/叙事/叙事组织/脉络铺排/结构编排"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "逻辑自洽",
- "candidate": "逻辑自洽",
- "link": "复用",
- "score": 0.9997,
- "top": [
- {
- "name": "逻辑自洽",
- "score": 0.9997,
- "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽"
- },
- {
- "name": "逻辑推演",
- "score": 0.7012,
- "path": "/表达/论证说理/证据支撑/逻辑推演"
- },
- {
- "name": "逻辑顺接",
- "score": 0.6568,
- "path": "/结构/叙事推进/承接转换/逻辑顺接"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "what",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 2
- },
- "title": "人物三维度结构模型",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片2"
- ],
- "界定": "通过三个具体的层面构建立体且具有发展潜质的人物。",
- "kind": "构成",
- "主体": [
- {
- "小标题": "生理维度",
- "条目": [
- {
- "词": "外在属性",
- "说明": "包含性别、年龄、外表、遗传等要素。"
- }
- ]
- },
- {
- "小标题": "社会维度",
- "条目": [
- {
- "词": "社会关系",
- "说明": "包含阶层、职业、教育、家庭等要素。"
- }
- ]
- },
- {
- "小标题": "心理维度",
- "条目": [
- {
- "词": "内在驱动",
- "说明": "包含道德标准、性格、志向、挫折等要素。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "人物刻画",
- "candidate": "人物刻画",
- "link": "新建",
- "score": 0.8049,
- "top": [
- {
- "name": "人物形象",
- "score": 0.8049,
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
- },
- {
- "name": "人物特征",
- "score": 0.7587,
- "path": "/表象/视觉/实体/人物/人物特征"
- },
- {
- "name": "人物",
- "score": 0.7463,
- "path": "/表象/视觉/实体/人物"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "三维度模型",
- "candidate": "三维度模型",
- "link": "新建",
- "score": 0.6837,
- "top": [
- {
- "name": "三维建模合成",
- "score": 0.6837,
- "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成"
- },
- {
- "name": "价值塑造",
- "score": 0.5223,
- "path": "/架构/策略/认知引导/话语影响/立场引导/价值塑造"
- },
- {
- "name": "第三人称",
- "score": 0.5195,
- "path": "/架构/叙事/叙事视角/人称结构/第三人称"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "角色深度",
- "candidate": "角色深度",
- "link": "新建",
- "score": 0.7188,
- "top": [
- {
- "name": "传达深度",
- "score": 0.7188,
- "path": "/表达/信息传达/传达深度"
- },
- {
- "name": "深度展开",
- "score": 0.6969,
- "path": "/表达/信息传达/传达手法/信息呈现/陈列展示/深度展开"
- },
- {
- "name": "行为刻画",
- "score": 0.5862,
- "path": "/表达/形象塑造/行为刻画"
- }
- ]
- }
- ]
- },
- {
- "id": "k4",
- "type": "what",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 3
- },
- "title": "冲突的四种类型清单",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片4"
- ],
- "界定": "描述剧本中人物行动与矛盾发展的不同形态。",
- "kind": "选项",
- "主体": [
- {
- "小标题": "冲突类型",
- "形式": "分类",
- "条目": [
- {
- "词": "静态冲突",
- "说明": "人物无可见发展。",
- "选择线索": "通常需避免,因其会导致故事停滞。"
- },
- {
- "词": "跳跃冲突",
- "说明": "强迫人物做出不相符的行动。",
- "选择线索": "用于产生剧烈的情节反差但需注意逻辑。"
- },
- {
- "词": "缓慢升级",
- "说明": "前提同人物维度共同结果,环环相扣。",
- "选择线索": "追求逻辑严密的戏剧发展时使用。"
- },
- {
- "词": "预示 (即张力)",
- "说明": "对冲突的允诺。",
- "选择线索": "用于建立读者期待,维持悬念。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "戏剧冲突",
- "candidate": "戏剧冲突",
- "link": "新建",
- "score": 0.7633,
- "top": [
- {
- "name": "戏剧演出",
- "score": 0.7633,
- "path": "/表象/视觉/行为/表演行为/综艺表演/戏剧演出"
- },
- {
- "name": "冲突对抗",
- "score": 0.7198,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "战争冲突",
- "score": 0.675,
- "path": "/理念/事件/政治事件/战争冲突"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "分类清单",
- "candidate": "分类清单",
- "link": "新建",
- "score": 0.6985,
- "top": [
- {
- "name": "条目列举",
- "score": 0.6985,
- "path": "/架构/逻辑/信息编排逻辑/条目列举"
- },
- {
- "name": "序号列举",
- "score": 0.6418,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举"
- },
- {
- "name": "排名榜单",
- "score": 0.6274,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/排名榜单"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "悬念感",
- "candidate": "悬念感",
- "link": "新建",
- "score": 0.8512,
- "top": [
- {
- "name": "悬念期待",
- "score": 0.8512,
- "path": "/认知/好奇/悬念期待"
- },
- {
- "name": "美感",
- "score": 0.5895,
- "path": "/情感/美感"
- },
- {
- "name": "空间美感",
- "score": 0.5655,
- "path": "/情感/美感/空间美感"
- }
- ]
- }
- ]
- },
- {
- "id": "k5",
- "type": "why",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 4
- },
- "title": "冲突升级与高潮原理",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片5"
- ],
- "主张": "冲突的升级源于对立事物的『攻击—反击』且需势力均力敌。",
- "支撑": [
- {
- "小标题": "发生机制",
- "形式": "机制",
- "内容": "当对立事物(如主角与对立人物)迎面相遇且双方都具备足够意志力将奋斗进行到底时,冲突不可避免。"
- },
- {
- "小标题": "取舍落点",
- "形式": "取舍",
- "内容": "创作时应确保反派(对立人物)与主角同样有力,避免实力悬殊导致的高潮乏力。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "对抗机制",
- "candidate": "对抗机制",
- "link": "新建",
- "score": 0.7001,
- "top": [
- {
- "name": "冲突对抗",
- "score": 0.7001,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "生理机制",
- "score": 0.631,
- "path": "/理念/知识/身心科学/健康养生/身体健康/生理机制"
- },
- {
- "name": "标准机制",
- "score": 0.609,
- "path": "/理念/知识/思想/标准机制"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "冲突升级",
- "candidate": "冲突升级",
- "link": "新建",
- "score": 0.7209,
- "top": [
- {
- "name": "矛盾冲突",
- "score": 0.7209,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "层次跃升",
- "score": 0.5661,
- "path": "/表达/论证说理/提炼升华/升华深化/层次跃升"
- },
- {
- "name": "情感张力",
- "score": 0.5521,
- "path": "/表达/论证说理/分析论证/对比反差/情感张力"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "制造高潮",
- "candidate": "制造高潮",
- "link": "新建",
- "score": 0.4902,
- "top": [
- {
- "name": "揭露",
- "score": 0.4902,
- "path": "/信息传递/事实呈现/揭露"
- },
- {
- "name": "科普",
- "score": 0.4868,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "裂变",
- "score": 0.4742,
- "path": "/行为引导/裂变"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "680659e8000000001a007a11",
- "source_id": "xhs_680659e8000000001a007a11",
- "title": "故事设计原理拆解学习",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
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- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "故事叙事弧线包含五部分:1.阐述(交代主人公基本事实);2.上升动作(进展纠葛,篇幅最大);3.情节突变(危机);4.问题解决(高潮);5.下降动作(结局)。激励事件是打破生活平衡、发动故事的首要导因,分为随机(巧合)和有因(决定)两类。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp"
- },
- {
- "index": 2,
- "content": "激励事件构思:思考发生在主人公身上最坏的事如何变成最好的事,或反之。故事主体设计包含纠葛(制造磨难)与进展纠葛(面对抗力产生的冲突)。冲突原则包括内心冲突、个人冲突及个人-外界冲突。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp"
- },
- {
- "index": 3,
- "content": "故事宏观结构——幕设计:节拍构成场景,场景构成序列,序列构成幕。标准三幕结构要求在开篇、第一幕、第二幕和第三幕高潮处设置四个重大场景,并提供了主、次情节的时间占比参考图。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp"
- },
- {
- "index": 4,
- "content": "场景设计:场景是在连续时空中通过冲突表现出价值改变的行为。场景动感取决于转折点、伏笔/分晓、情感动力和选择。转折点效果包含惊奇、增强好奇心、见识和新方向。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp"
- },
- {
- "index": 5,
- "content": "情感转折设计:核心情感为快感和痛感。需遵循回报递减定理,必须在正面和负面情感间制造动态交替。创作需移情于人物,让人物利益攸关,通过价值转变引发情感。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp"
- },
- {
- "index": 6,
- "content": "真正的选择必须是两难之选:情境一是不可调和的两善取其一,情境二是两恶取其轻。通过人物A、B、C构成的三方关系框架(三角设计)可创造更复杂的冲突和闭合式结局。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp"
- },
- {
- "index": 7,
- "content": "场景分析的五步程序:1.确定冲突(明确场景目标及抗力);2.标注开篇价值;3.将场景分解为节拍(分析人物动作/反应的交流);4.标注结尾价值并与开篇比较(确认转化);5.概述节拍并标注转折点位置。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp"
- },
- {
- "index": 8,
- "content": "危机是故事的必备场景,指终极决定。它是故事中最紧张的点,必须是真正的两难之境。危机决策能揭示人物深层性格,并导致高潮的产生。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp"
- },
- {
- "index": 9,
- "content": "高潮与结局:高潮必须产生具有绝对、不可逆转、最大负荷的价值变迁以打动观众。结局用于解决次情节、展示高潮的影响所及,并创造“壮观场面和真理”融为一体的效果。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "场景分析五步法",
- "purpose": "通过五个步骤分析并验证一个场景的价值转折与冲突质量",
- "业务阶段": [
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "input": "原始场景构思或草稿",
- "directive": "确定冲突。明确该场景中人物的具体目标,以及阻碍目标实现的抗力是什么。",
- "output": "场景目标与抗力定义",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "打磨",
- "动作": "冲突核验",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "冲突构建",
- "candidate": "冲突构建",
- "link": "新建",
- "score": 0.7623,
- "top": [
- {
- "name": "冲突对抗",
- "score": 0.7623,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "战争冲突",
- "score": 0.6787,
- "path": "/理念/事件/政治事件/战争冲突"
- },
- {
- "name": "地缘冲突",
- "score": 0.6262,
- "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "目标设定",
- "candidate": "目标设定",
- "link": "新建",
- "score": 0.6144,
- "top": [
- {
- "name": "基调设定",
- "score": 0.6144,
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
- },
- {
- "name": "动机激发",
- "score": 0.5784,
- "path": "/表达/信息传达/传达手法/强调突出/动机激发"
- },
- {
- "name": "行动引导",
- "score": 0.5615,
- "path": "/表达/互动引导/行动引导"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "阻碍设置",
- "candidate": "阻碍设置",
- "link": "新建",
- "score": 0.5328,
- "top": [
- {
- "name": "设定铺垫",
- "score": 0.5328,
- "path": "/结构/叙事推进/铺垫准备/设定铺垫"
- },
- {
- "name": "悬念设置",
- "score": 0.5243,
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
- },
- {
- "name": "基调设定",
- "score": 0.4893,
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "input": "← s1 的场景目标与抗力定义",
- "directive": "标注开篇价值。识别场景开始时,人物所处的核心价值状态(如:生/死、爱/恨、自由/囚禁)。",
- "output": "场景初始价值位",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "打磨",
- "动作": "价值标注",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "价值状态",
- "candidate": "价值状态",
- "link": "新建",
- "score": 0.7296,
- "top": [
- {
- "name": "价值导向",
- "score": 0.7296,
- "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向"
- },
- {
- "name": "价值观念",
- "score": 0.7284,
- "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念"
- },
- {
- "name": "价值象征",
- "score": 0.7103,
- "path": "/理念/知识/思想/概念范畴/价值象征"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "状态评估",
- "candidate": "状态评估",
- "link": "新建",
- "score": 0.6406,
- "top": [
- {
- "name": "困境状态",
- "score": 0.6406,
- "path": "/表达/论证说理/分析论证/揭示溯因/困境状态"
- },
- {
- "name": "引用评价",
- "score": 0.5728,
- "path": "/表达/论证说理/证据支撑/引用援引/引用评价"
- },
- {
- "name": "地位确认",
- "score": 0.5197,
- "path": "/表达/论证说理/分析论证/论证评判/定性确立/地位确认"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "input": "← s2 的场景初始价值位",
- "directive": "将场景分解为节拍。逐句或逐段分析人物动作与反应之间的交流、对抗逻辑。",
- "output": "场景节拍序列",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "打磨",
- "动作": "节拍拆解",
- "作用域": [
- {
- "scope_type": "form",
- "value": "场景节拍",
- "candidate": "场景节拍",
- "link": "新建",
- "score": 0.6859,
- "top": [
- {
- "name": "场景描写",
- "score": 0.6859,
- "path": "/架构/修辞/描写刻画/细节描绘/场景描写"
- },
- {
- "name": "场景取景",
- "score": 0.6844,
- "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄取景/场景取景"
- },
- {
- "name": "场景植入",
- "score": 0.6617,
- "path": "/架构/策略/认知引导/场景植入"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "逻辑",
- "candidate": "逻辑",
- "link": "新建",
- "score": 0.7623,
- "top": [
- {
- "name": "逻辑推演",
- "score": 0.7623,
- "path": "/表达/论证说理/证据支撑/逻辑推演"
- },
- {
- "name": "逻辑自洽",
- "score": 0.7181,
- "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽"
- },
- {
- "name": "逻辑铺垫",
- "score": 0.7168,
- "path": "/结构/叙事推进/铺垫准备/逻辑铺垫"
- }
- ]
- }
- ]
- },
- {
- "id": "s4",
- "input": "← s3 的场景节拍序列",
- "directive": "标注结尾价值并与开篇比较。确认场景结束时的价值是否发生了转化(从正到负或从负到正)。",
- "output": "价值转化确认",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "打磨",
- "动作": "转化分析",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "价值转化",
- "candidate": "价值转化",
- "link": "新建",
- "score": 0.7173,
- "top": [
- {
- "name": "价值思辨",
- "score": 0.7173,
- "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨"
- },
- {
- "name": "价值导向",
- "score": 0.6963,
- "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向"
- },
- {
- "name": "价值定价",
- "score": 0.6909,
- "path": "/理念/知识/商业/产品服务/价值定价"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "结果校验",
- "candidate": "结果校验",
- "link": "新建",
- "score": 0.636,
- "top": [
- {
- "name": "效果验证",
- "score": 0.636,
- "path": "/表达/信息传达/传达手法/信息呈现/转化呈现/效果验证"
- },
- {
- "name": "印证核实",
- "score": 0.5636,
- "path": "/表达/论证说理/证据支撑/印证核实"
- },
- {
- "name": "因果解析",
- "score": 0.4753,
- "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/因果解析"
- }
- ]
- }
- ]
- },
- {
- "id": "s5",
- "input": "← s4 的价值转化确认",
- "directive": "概述节拍并标注转折点位置。总结各节拍的功能,并明确指出引发价值逆转的转折点具体在哪。",
- "output": "完整的场景分析清单",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "打磨",
- "动作": "转折点定位",
- "作用域": [
- {
- "scope_type": "form",
- "value": "分析清单",
- "candidate": "分析清单",
- "link": "新建",
- "score": 0.6691,
- "top": [
- {
- "name": "分析解读",
- "score": 0.6691,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读"
- },
- {
- "name": "条目列举",
- "score": 0.6237,
- "path": "/架构/逻辑/信息编排逻辑/条目列举"
- },
- {
- "name": "对比分析",
- "score": 0.6223,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/对比分析"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "转折点",
- "candidate": "转折点",
- "link": "新建",
- "score": 0.7728,
- "top": [
- {
- "name": "转折变化",
- "score": 0.7728,
- "path": "/结构/叙事推进/承接转换/转折变化"
- },
- {
- "name": "视角转换",
- "score": 0.6052,
- "path": "/结构/叙事推进/承接转换/视角转换"
- },
- {
- "name": "叙事推进节点",
- "score": 0.5908,
- "path": "/结构/叙事推进/叙事推进节点"
- }
- ]
- }
- ]
- }
- ],
- "dropped": []
- },
- {
- "id": "k2",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "故事叙事弧线的五部分构成",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片1"
- ],
- "界定": "构成故事完整叙事起伏的五个标准阶段",
- "kind": "构成",
- "主体": [
- {
- "小标题": "叙事阶段清单",
- "形式": "清单",
- "条目": [
- {
- "词": "阐述",
- "说明": "交代主人公基本事实"
- },
- {
- "词": "上升动作",
- "说明": "即进展纠葛,篇幅最大,通过持续的冲突推动故事"
- },
- {
- "词": "情节突变",
- "说明": "即危机,导致故事走向终极决定的转折点"
- },
- {
- "词": "问题解决",
- "说明": "即高潮,矛盾爆发并产生产生不可逆转的价值变迁"
- },
- {
- "词": "下降动作",
- "说明": "即结局,解决次情节并展示高潮影响"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "叙事弧线",
- "candidate": "叙事弧线",
- "link": "新建",
- "score": 0.7116,
- "top": [
- {
- "name": "历史叙事",
- "score": 0.7116,
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
- },
- {
- "name": "人物故事",
- "score": 0.571,
- "path": "/理念/事件/社会事件/人物故事"
- },
- {
- "name": "构图",
- "score": 0.5641,
- "path": "/表象/视觉/画面/构图"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "五阶段结构",
- "candidate": "五阶段结构",
- "link": "新建",
- "score": 0.7039,
- "top": [
- {
- "name": "分段结构",
- "score": 0.7039,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
- },
- {
- "name": "对话结构",
- "score": 0.6351,
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
- },
- {
- "name": "结构编排",
- "score": 0.5952,
- "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "情节组织",
- "candidate": "情节组织",
- "link": "新建",
- "score": 0.624,
- "top": [
- {
- "name": "单元组织",
- "score": 0.624,
- "path": "/结构/结构模式/单元组织"
- },
- {
- "name": "叙事闭合",
- "score": 0.6207,
- "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
- },
- {
- "name": "叙事推进",
- "score": 0.6198,
- "path": "/结构/叙事推进"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "规划剧情",
- "candidate": "规划剧情",
- "link": "新建",
- "score": 0.4615,
- "top": [
- {
- "name": "事实呈现",
- "score": 0.4615,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "行为引导",
- "score": 0.4503,
- "path": "/行为引导"
- },
- {
- "name": "科普",
- "score": 0.4385,
- "path": "/信息传递/知识传递/科普"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "故事结构层级定义",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片3"
- ],
- "界定": "故事从微观到宏观的逻辑嵌套关系",
- "kind": "构成",
- "主体": [
- {
- "小标题": "层级结构",
- "形式": "定义",
- "内容": "节拍构成场景,场景构成序列,序列构成幕,幕最终组成完整的故事结构。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "故事结构层级",
- "candidate": "故事结构层级",
- "link": "新建",
- "score": 0.6135,
- "top": [
- {
- "name": "社会结构",
- "score": 0.6135,
- "path": "/理念/知识/社会知识/社会结构"
- },
- {
- "name": "关系结构",
- "score": 0.608,
- "path": "/理念/知识/思想/概念范畴/关系结构"
- },
- {
- "name": "历史叙事",
- "score": 0.5812,
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "嵌套结构",
- "candidate": "嵌套结构",
- "link": "新建",
- "score": 0.6966,
- "top": [
- {
- "name": "分段结构",
- "score": 0.6966,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
- },
- {
- "name": "对话结构",
- "score": 0.6837,
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
- },
- {
- "name": "并列结构",
- "score": 0.6679,
- "path": "/架构/叙事/叙事技法/对照叙事/并列结构"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "逻辑构建",
- "candidate": "逻辑构建",
- "link": "新建",
- "score": 0.7427,
- "top": [
- {
- "name": "逻辑架构",
- "score": 0.7427,
- "path": "/表达/论证说理/证据支撑/逻辑推演/逻辑架构"
- },
- {
- "name": "逻辑推演",
- "score": 0.727,
- "path": "/表达/论证说理/证据支撑/逻辑推演"
- },
- {
- "name": "逻辑铺垫",
- "score": 0.7122,
- "path": "/结构/叙事推进/铺垫准备/逻辑铺垫"
- }
- ]
- }
- ]
- },
- {
- "id": "k4",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "真正的危机:两难选择的情境",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片6",
- "卡片8"
- ],
- "界定": "在危机场景中,人物必须面对的、揭示其深层性格的深层冲突形式",
- "kind": "选项",
- "主体": [
- {
- "小标题": "两难选择类型",
- "形式": "分类",
- "条目": [
- {
- "词": "不可调和的两善取其一",
- "说明": "人物必须在两个同样渴望但互相排斥的正面价值中做选择",
- "选择线索": "用于提升故事的悲剧感或价值观深度"
- },
- {
- "词": "两恶取其轻",
- "说明": "人物被困在两个同样糟糕的负面结果中,必须选择损害较小的一个",
- "选择线索": "用于制造极致的压力和生存困境"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "两难选择",
- "candidate": "两难选择",
- "link": "新建",
- "score": 0.6241,
- "top": [
- {
- "name": "苦难困境",
- "score": 0.6241,
- "path": "/理念/现象/生活状态/个人境遇/身心状态/苦难困境"
- },
- {
- "name": "困境生存",
- "score": 0.5893,
- "path": "/理念/现象/生活状态/困境生存"
- },
- {
- "name": "博弈策略",
- "score": 0.5612,
- "path": "/理念/知识/政治/国际政治/国际博弈/博弈策略"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "悲剧感",
- "candidate": "悲剧感",
- "link": "新建",
- "score": 0.6574,
- "top": [
- {
- "name": "美感",
- "score": 0.6574,
- "path": "/情感/美感"
- },
- {
- "name": "悲伤哀痛",
- "score": 0.6221,
- "path": "/情感/共情/悲伤哀痛"
- },
- {
- "name": "风格美感",
- "score": 0.586,
- "path": "/情感/美感/风格美感"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "生存压力感",
- "candidate": "生存压力感",
- "link": "新建",
- "score": 0.5634,
- "top": [
- {
- "name": "情绪处境共鸣",
- "score": 0.5634,
- "path": "/情感/同感/情绪处境共鸣"
- },
- {
- "name": "焦虑恐惧",
- "score": 0.5539,
- "path": "/情感/共情/焦虑恐惧"
- },
- {
- "name": "共情",
- "score": 0.5208,
- "path": "/情感/共情"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "人物刻画",
- "candidate": "人物刻画",
- "link": "新建",
- "score": 0.8587,
- "top": [
- {
- "name": "形象刻画",
- "score": 0.8587,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画"
- },
- {
- "name": "行为刻画",
- "score": 0.8194,
- "path": "/表达/形象塑造/行为刻画"
- },
- {
- "name": "人物引入",
- "score": 0.6947,
- "path": "/表达/形象塑造/人物引入"
- }
- ]
- }
- ]
- },
- {
- "id": "k5",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "情感转折的动态定律",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片5"
- ],
- "主张": "核心情感(快感/痛感)的创作需遵循回报递减定理,必须通过价值转变制造正面与负面的动态交替。",
- "支撑": [
- {
- "小标题": "机制依据",
- "形式": "依据",
- "内容": "如果一直停留在单一情感(如持续发糖或持续虐心),观众的感受会逐渐麻木。情感共鸣源于价值的转化过程而非静态状态。"
- },
- {
- "小标题": "创作取舍",
- "形式": "取舍",
- "内容": "所以该在情节设计中强制插入情感波动,当一个场景带给观众快感时,下一个场景或节拍应考虑通过障碍制造痛感,避免任何单一情绪的长时间累积。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "情感转折",
- "candidate": "情感转折",
- "link": "新建",
- "score": 0.7401,
- "top": [
- {
- "name": "情感",
- "score": 0.7401,
- "path": "/理念/情感"
- },
- {
- "name": "情感表达",
- "score": 0.7005,
- "path": "/表象/视觉/行为/人际互动/表达沟通/情感表达"
- },
- {
- "name": "情绪情感",
- "score": 0.6971,
- "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "情感共鸣",
- "candidate": "情感共鸣",
- "link": "新建",
- "score": 0.7979,
- "top": [
- {
- "name": "情感",
- "score": 0.7979,
- "path": "/情感"
- },
- {
- "name": "情绪处境共鸣",
- "score": 0.7861,
- "path": "/情感/同感/情绪处境共鸣"
- },
- {
- "name": "共情",
- "score": 0.7813,
- "path": "/情感/共情"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "节奏控制",
- "candidate": "节奏控制",
- "link": "新建",
- "score": 0.7357,
- "top": [
- {
- "name": "推进节奏",
- "score": 0.7357,
- "path": "/结构/叙事推进/推进节奏"
- },
- {
- "name": "基调设定",
- "score": 0.5636,
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
- },
- {
- "name": "叙事推进",
- "score": 0.5523,
- "path": "/结构/叙事推进"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "避免审美疲劳",
- "candidate": "避免审美疲劳",
- "link": "新建",
- "score": 0.4783,
- "top": [
- {
- "name": "科普",
- "score": 0.4783,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "种草推荐",
- "score": 0.4581,
- "path": "/行为引导/商业推广/种草推荐"
- },
- {
- "name": "裂变",
- "score": 0.4414,
- "path": "/行为引导/裂变"
- }
- ]
- }
- ]
- },
- {
- "id": "k6",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "激励事件构思法",
- "purpose": "通过极端假设法设计出具有推进力量的故事起点",
- "业务阶段": [
- "选题",
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "input": "确定的主人公人设",
- "directive": "思考发生在主人公身上最坏的事,或者反之,如何让最好的事降临在他身上。例:『一个极度守财的人丢掉了唯一的存折,或者他突然中了大奖却无法呼吸』",
- "output": "极端价值冲突点",
- "出处": [
- "卡片2"
- ],
- "创作阶段": "构思",
- "动作": "逆向思维",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "极端价值冲突",
- "candidate": "极端价值冲突",
- "link": "新建",
- "score": 0.708,
- "top": [
- {
- "name": "冲突对抗",
- "score": 0.708,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "战争冲突",
- "score": 0.6428,
- "path": "/理念/事件/政治事件/战争冲突"
- },
- {
- "name": "价值取向",
- "score": 0.6399,
- "path": "/理念/观念/个人观念/处世智慧/价值取向"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "创意激发",
- "candidate": "创意激发",
- "link": "新建",
- "score": 0.7335,
- "top": [
- {
- "name": "动机激发",
- "score": 0.7335,
- "path": "/表达/信息传达/传达手法/强调突出/动机激发"
- },
- {
- "name": "互动引导",
- "score": 0.5706,
- "path": "/表达/互动引导"
- },
- {
- "name": "趣味互动",
- "score": 0.557,
- "path": "/表达/互动引导/吸引关注/趣味互动"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "input": "← s1 的极端价值冲突点",
- "directive": "根据这种价值变换,设计一个打破生活平衡的随机巧合或人物决定,使其成为发动故事的导因。",
- "output": "完整的激励事件描述",
- "出处": [
- "卡片1"
- ],
- "创作阶段": "定向",
- "动作": "事件定型",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "激励事件",
- "candidate": "激励事件",
- "link": "新建",
- "score": 0.7084,
- "top": [
- {
- "name": "事件",
- "score": 0.7084,
- "path": "/理念/事件"
- },
- {
- "name": "事件评价",
- "score": 0.6426,
- "path": "/理念/观念/社会观念/时政评议/历史评价/事件评价"
- },
- {
- "name": "社会事件",
- "score": 0.637,
- "path": "/理念/事件/社会事件"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "故事启动",
- "candidate": "故事启动",
- "link": "新建",
- "score": 0.606,
- "top": [
- {
- "name": "叙事推进",
- "score": 0.606,
- "path": "/结构/叙事推进"
- },
- {
- "name": "行动引导",
- "score": 0.5836,
- "path": "/表达/互动引导/行动引导"
- },
- {
- "name": "视觉开篇",
- "score": 0.5833,
- "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "打破平衡",
- "candidate": "打破平衡",
- "link": "新建",
- "score": 0.4997,
- "top": [
- {
- "name": "揭露",
- "score": 0.4997,
- "path": "/信息传递/事实呈现/揭露"
- },
- {
- "name": "裂变",
- "score": 0.4958,
- "path": "/行为引导/裂变"
- },
- {
- "name": "解读",
- "score": 0.4877,
- "path": "/信息传递/知识传递/解读"
- }
- ]
- }
- ]
- }
- ],
- "dropped": []
- }
- ]
- },
- {
- "post_id": "67e4bdf50000000006028a59",
- "source_id": "xhs_67e4bdf50000000006028a59",
- "title": "只要学会这几样,写短视频脚本真的不难❗️",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp",
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp",
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp",
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "短视频脚本创作流:1.确定选题(故事中心);2.搭建框架(人物、场景、事件);3.细节完善(镜号、拍摄场景、画面内容、拍摄技巧包括景别/角度/构图/运镜、字幕、音乐音效、时长把控)。强调长视频前10-15秒、短视频前3-5秒需快速呈现主题。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp"
- },
- {
- "index": 2,
- "content": "脚本构思与要素:包含标题、时长、角度、景别、视频文案、视频画面六大要素。脚本构思三步骤提供多种切入方式:如开门见山点名主题、提出疑问戳痛点、提出观点引共鸣、抛出后续问题引发互动等。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp"
- },
- {
- "index": 3,
- "content": "脚本公式与结构:1.vlog 脚本公式(引起共鸣、引发好奇、引发互动、干货输出、综合热点);2.脚本三要素(开头噱头、中间论述、结尾总结);3.黄金结构:引子(视觉冲击、创意起手)、内容主题(故事线、平衡艺术、节奏把握、信息量)、结尾(印象点、情感、行动)。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp"
- },
- {
- "index": 4,
- "content": "常用构图方法:水平线构图(稳定和谐)、对角线构图(动感吸引力)、中心构图(主体突出)、框式构图(穿透感/神秘感)、九宫格构图(排列主体)、三分法构图(使复杂画面变简单)。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "短视频脚本创作三步流",
- "purpose": "完成一份包含细节标注的短视频脚本",
- "业务阶段": [
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "input": "创作意图",
- "directive": "确定选题,找准故事中心。",
- "output": "确定的选题故事中心",
- "出处": [
- "卡片1"
- ],
- "创作阶段": "定向",
- "动作": "确定选题",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "选题方向",
- "candidate": "选题方向",
- "link": "新建",
- "score": 0.5822,
- "top": [
- {
- "name": "价值取向",
- "score": 0.5822,
- "path": "/理念/观念/个人观念/处世智慧/价值取向"
- },
- {
- "name": "学科领域",
- "score": 0.5762,
- "path": "/理念/知识/思想/学科领域"
- },
- {
- "name": "行业研究",
- "score": 0.5724,
- "path": "/理念/知识/商业/行业分析/行业研究"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "故事中心",
- "candidate": "故事中心",
- "link": "新建",
- "score": 0.5592,
- "top": [
- {
- "name": "叙事闭合",
- "score": 0.5592,
- "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
- },
- {
- "name": "叙事推进",
- "score": 0.5372,
- "path": "/结构/叙事推进"
- },
- {
- "name": "叙事推进节点",
- "score": 0.5304,
- "path": "/结构/叙事推进/叙事推进节点"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "创作意图表达",
- "candidate": "创作意图表达",
- "link": "新建",
- "score": 0.6085,
- "top": [
- {
- "name": "情感抒发",
- "score": 0.6085,
- "path": "/情感联结/情感抒发"
- },
- {
- "name": "解读",
- "score": 0.5633,
- "path": "/信息传递/知识传递/解读"
- },
- {
- "name": "事实呈现",
- "score": 0.536,
- "path": "/信息传递/事实呈现"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "input": "← s1 的确定的选题故事中心",
- "directive": "依据选题搭建框架,梳理人物、场景、事件三个核心要素。",
- "output": "脚本初步框架(人物/场景/事件)",
- "出处": [
- "卡片1"
- ],
- "创作阶段": "构思",
- "动作": "搭建框架",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "脚本要素",
- "candidate": "脚本要素",
- "link": "新建",
- "score": 0.6615,
- "top": [
- {
- "name": "构成要素",
- "score": 0.6615,
- "path": "/理念/知识/思想/概念范畴/关系结构/构成要素"
- },
- {
- "name": "事件",
- "score": 0.5649,
- "path": "/理念/事件"
- },
- {
- "name": "字幕",
- "score": 0.5602,
- "path": "/表象/视觉/符号/文字符号/字幕"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "框架搭建",
- "candidate": "框架搭建",
- "link": "新建",
- "score": 0.6945,
- "top": [
- {
- "name": "框架类型",
- "score": 0.6945,
- "path": "/架构/叙事/叙事组织/脉络铺排/结构编排/框架类型"
- },
- {
- "name": "规范框架",
- "score": 0.692,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构/规范框架"
- },
- {
- "name": "架构",
- "score": 0.677,
- "path": "/架构"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "逻辑",
- "candidate": "逻辑",
- "link": "新建",
- "score": 0.7638,
- "top": [
- {
- "name": "逻辑推演",
- "score": 0.7638,
- "path": "/表达/论证说理/证据支撑/逻辑推演"
- },
- {
- "name": "逻辑自洽",
- "score": 0.719,
- "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽"
- },
- {
- "name": "逻辑铺垫",
- "score": 0.7159,
- "path": "/结构/叙事推进/铺垫准备/逻辑铺垫"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "input": "← s2 的脚本初步框架(人物/场景/事件)",
- "directive": "完善细节。标注镜号、拍摄场景、画面内容、拍摄技巧(景别/角度/构图/运镜)、字幕、音乐音效、以及时长把控。",
- "output": "包含制作细节的完整脚本",
- "出处": [
- "卡片1"
- ],
- "创作阶段": "成文",
- "动作": "细节完善",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "拍摄技巧",
- "candidate": "拍摄技巧",
- "link": "新建",
- "score": 0.6556,
- "top": [
- {
- "name": "烹饪技巧",
- "score": 0.6556,
- "path": "/理念/方法/生活技巧/居家生活/烹饪技巧"
- },
- {
- "name": "生活技巧",
- "score": 0.6412,
- "path": "/理念/方法/生活技巧"
- },
- {
- "name": "构图",
- "score": 0.6391,
- "path": "/表象/视觉/画面/构图"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "分镜标注",
- "candidate": "分镜标注",
- "link": "新建",
- "score": 0.6716,
- "top": [
- {
- "name": "标注图示",
- "score": 0.6716,
- "path": "/呈现/视觉/视觉制作/构图编排/版面设计/标注图示"
- },
- {
- "name": "时间轴线",
- "score": 0.5851,
- "path": "/架构/叙事/叙事组织/脉络铺排/时间组织/时间轴线"
- },
- {
- "name": "漫画",
- "score": 0.5744,
- "path": "/呈现/视觉/视觉风格/视觉艺术风格/绘画风格/漫画"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "细节",
- "candidate": "细节",
- "link": "新建",
- "score": 0.8694,
- "top": [
- {
- "name": "细节呈现",
- "score": 0.8694,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现"
- },
- {
- "name": "细节具象",
- "score": 0.7981,
- "path": "/表达/信息传达/传达深度/补充细化/细节具象"
- },
- {
- "name": "详细说明",
- "score": 0.6427,
- "path": "/表达/信息传达/传达深度/详细说明"
- }
- ]
- }
- ]
- }
- ],
- "dropped": [
- "拍摄构图方法/运镜等具体工艺执行项已作为脚本标注要素保留在 how 中,但其作为纯拍摄技巧的详细定义在 k5 另行处理或视作边界。"
- ]
- },
- {
- "id": "k2",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "脚本构成六大要素",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片2"
- ],
- "界定": "脚本中必须包含的六个标准维度。",
- "kind": "构成",
- "主体": [
- {
- "小标题": "脚本构成项",
- "形式": "清单",
- "条目": [
- {
- "词": "标题",
- "说明": "视频的题目"
- },
- {
- "词": "时长",
- "说明": "视频预估总时间"
- },
- {
- "词": "角度",
- "说明": "观察或切入故事的视角"
- },
- {
- "词": "景别",
- "说明": "画面的视觉距离感"
- },
- {
- "词": "视频文案",
- "说明": "具体的文字内容或台词"
- },
- {
- "词": "视频画面",
- "说明": "对应的视觉图像描述"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "脚本参数",
- "candidate": "脚本参数",
- "link": "新建",
- "score": 0.5406,
- "top": [
- {
- "name": "规格参数",
- "score": 0.5406,
- "path": "/理念/知识/商业/产品服务/产品特征/规格参数"
- },
- {
- "name": "说明注释",
- "score": 0.5164,
- "path": "/表象/视觉/符号/文字符号/标注/说明注释"
- },
- {
- "name": "字幕",
- "score": 0.5069,
- "path": "/表象/视觉/符号/文字符号/字幕"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "要素清单",
- "candidate": "要素清单",
- "link": "新建",
- "score": 0.6649,
- "top": [
- {
- "name": "条目列举",
- "score": 0.6649,
- "path": "/架构/逻辑/信息编排逻辑/条目列举"
- },
- {
- "name": "序号列举",
- "score": 0.6054,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举"
- },
- {
- "name": "元素编排",
- "score": 0.5908,
- "path": "/呈现/视觉/视觉制作/构图编排/空间布局/元素编排"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "创作规范",
- "candidate": "创作规范",
- "link": "新建",
- "score": 0.5696,
- "top": [
- {
- "name": "内容转换",
- "score": 0.5696,
- "path": "/结构/叙事推进/承接转换/内容转换"
- },
- {
- "name": "行为刻画",
- "score": 0.5668,
- "path": "/表达/形象塑造/行为刻画"
- },
- {
- "name": "引用援引",
- "score": 0.5571,
- "path": "/表达/论证说理/证据支撑/引用援引"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "脚本构思切入方式清单",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片2"
- ],
- "界定": "在脚本构思阶段,用于快速切入主题的多种逻辑方式。",
- "kind": "选项",
- "主体": [
- {
- "小标题": "切入方式",
- "形式": "分类",
- "条目": [
- {
- "词": "开门见山型",
- "说明": "直接点名主题",
- "选择线索": "追求效率、直接告知价值时使用"
- },
- {
- "词": "提出疑问型",
- "说明": "戳中用户痛点",
- "选择线索": "需要引起用户焦虑或需求共鸣时使用"
- },
- {
- "词": "提出观点型",
- "说明": "引导用户产生情感共鸣",
- "选择线索": "通过价值观筛选精准人群时使用"
- },
- {
- "词": "抛出问题型",
- "说明": "提出后续问题触发互动",
- "选择线索": "主要目标为提升评论区活跃度时使用"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "form",
- "value": "切入方式",
- "candidate": "切入方式",
- "link": "新建",
- "score": 0.7477,
- "top": [
- {
- "name": "叙事切入",
- "score": 0.7477,
- "path": "/架构/叙事/叙事技法/基础技法/叙事切入"
- },
- {
- "name": "出镜方式",
- "score": 0.6055,
- "path": "/呈现/视觉/视觉画面/形象塑造/人物表现/出镜方式"
- },
- {
- "name": "拍摄方式",
- "score": 0.603,
- "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄方式"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "需求共鸣",
- "candidate": "需求共鸣",
- "link": "新建",
- "score": 0.7386,
- "top": [
- {
- "name": "观点价值共鸣",
- "score": 0.7386,
- "path": "/情感/同感/观点价值共鸣"
- },
- {
- "name": "身份归属共鸣",
- "score": 0.6956,
- "path": "/情感/同感/身份归属共鸣"
- },
- {
- "name": "角色代入共鸣",
- "score": 0.6847,
- "path": "/情感/同感/角色代入共鸣"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "互动触发",
- "candidate": "互动触发",
- "link": "新建",
- "score": 0.7956,
- "top": [
- {
- "name": "互动引导",
- "score": 0.7956,
- "path": "/表达/互动引导"
- },
- {
- "name": "趣味互动",
- "score": 0.6824,
- "path": "/表达/互动引导/吸引关注/趣味互动"
- },
- {
- "name": "参与互动",
- "score": 0.663,
- "path": "/表达/互动引导/行动引导/参与互动"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "戳中痛点",
- "candidate": "戳中痛点",
- "link": "新建",
- "score": 0.5571,
- "top": [
- {
- "name": "揭露",
- "score": 0.5571,
- "path": "/信息传递/事实呈现/揭露"
- },
- {
- "name": "科普",
- "score": 0.5273,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "种草推荐",
- "score": 0.5195,
- "path": "/行为引导/商业推广/种草推荐"
- }
- ]
- }
- ]
- },
- {
- "id": "k4",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "脚本黄金结构框架",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片3"
- ],
- "界定": "短视频内容逻辑的标准编排结构。",
- "kind": "构成",
- "主体": [
- {
- "小标题": "引子 (开头)",
- "形式": "清单",
- "条目": [
- {
- "词": "视觉冲击",
- "说明": "快速抓取眼球"
- },
- {
- "词": "创意起手",
- "说明": "非常规内容切入"
- }
- ]
- },
- {
- "小标题": "内容主题 (中间)",
- "形式": "清单",
- "条目": [
- {
- "词": "故事线",
- "说明": "叙事的主轴"
- },
- {
- "词": "平衡艺术/节奏把握",
- "说明": "内容的松紧排布"
- },
- {
- "词": "信息量",
- "说明": "提供给用户的干货密度"
- }
- ]
- },
- {
- "小标题": "结尾",
- "形式": "清单",
- "条目": [
- {
- "词": "印象点",
- "说明": "留存金句或深刻画面"
- },
- {
- "词": "情感/行动",
- "说明": "引导转化或情绪释放"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "form",
- "value": "黄金结构",
- "candidate": "黄金结构",
- "link": "新建",
- "score": 0.6467,
- "top": [
- {
- "name": "分段结构",
- "score": 0.6467,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
- },
- {
- "name": "对话结构",
- "score": 0.6195,
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
- },
- {
- "name": "结构编排",
- "score": 0.619,
- "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "节奏",
- "candidate": "节奏",
- "link": "新建",
- "score": 0.7416,
- "top": [
- {
- "name": "推进节奏",
- "score": 0.7416,
- "path": "/结构/叙事推进/推进节奏"
- },
- {
- "name": "基调设定",
- "score": 0.5557,
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
- },
- {
- "name": "叙事推进",
- "score": 0.5454,
- "path": "/结构/叙事推进"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "用户留存",
- "candidate": "用户留存",
- "link": "新建",
- "score": 0.5534,
- "top": [
- {
- "name": "营销推广",
- "score": 0.5534,
- "path": "/表达/互动引导/行动引导/营销推广"
- },
- {
- "name": "传播转化",
- "score": 0.5371,
- "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化"
- },
- {
- "name": "数据实证",
- "score": 0.5313,
- "path": "/表达/论证说理/证据支撑/数据实证"
- }
- ]
- }
- ]
- },
- {
- "id": "k5",
- "type": "what",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 3
- },
- "title": "拍摄常用构图方法清单",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片4"
- ],
- "界定": "在脚本中关于画面构筑的常用美学方案。",
- "kind": "选项",
- "主体": [
- {
- "小标题": "构图手法",
- "形式": "分类",
- "条目": [
- {
- "词": "水平线构图",
- "说明": "稳定和谐",
- "选择线索": "需要平衡感、安稳感场景"
- },
- {
- "词": "对角线构图",
- "说明": "动感且有吸引力",
- "选择线索": "强调动感、引导视线或不安感"
- },
- {
- "词": "中心构图",
- "说明": "主体突出",
- "选择线索": "单一主体强调"
- },
- {
- "词": "框式构图",
- "说明": "穿透感与神秘感",
- "选择线索": "通过前景遮挡营造空间感"
- },
- {
- "词": "九宫格/三分法",
- "说明": "排列主体,使复杂画面变简单",
- "选择线索": "万能构图,追求比例美感"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "画面构图",
- "candidate": "画面构图",
- "link": "新建",
- "score": 0.881,
- "top": [
- {
- "name": "构图",
- "score": 0.881,
- "path": "/表象/视觉/画面/构图"
- },
- {
- "name": "画面",
- "score": 0.7356,
- "path": "/表象/视觉/画面"
- },
- {
- "name": "色彩构成",
- "score": 0.6537,
- "path": "/表象/视觉/画面特征/色彩表现/色彩构成"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "空间感",
- "candidate": "空间感",
- "link": "新建",
- "score": 0.7985,
- "top": [
- {
- "name": "空间美感",
- "score": 0.7985,
- "path": "/情感/美感/空间美感"
- },
- {
- "name": "美感",
- "score": 0.6371,
- "path": "/情感/美感"
- },
- {
- "name": "风格美感",
- "score": 0.6225,
- "path": "/情感/美感/风格美感"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "平衡感",
- "candidate": "平衡感",
- "link": "新建",
- "score": 0.5794,
- "top": [
- {
- "name": "美感",
- "score": 0.5794,
- "path": "/情感/美感"
- },
- {
- "name": "空间美感",
- "score": 0.5605,
- "path": "/情感/美感/空间美感"
- },
- {
- "name": "风格美感",
- "score": 0.5309,
- "path": "/情感/美感/风格美感"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "主体",
- "candidate": "主体",
- "link": "新建",
- "score": 0.5909,
- "top": [
- {
- "name": "结构",
- "score": 0.5909,
- "path": "/结构"
- },
- {
- "name": "要素引入",
- "score": 0.5371,
- "path": "/结构/叙事推进/承接转换/要素引入"
- },
- {
- "name": "性质定性",
- "score": 0.5068,
- "path": "/表达/论证说理/分析论证/论证评判/定性确立/性质定性"
- }
- ]
- }
- ]
- },
- {
- "id": "k6",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "短视频黄金开头原则",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片1"
- ],
- "主张": "必须在开篇极短时间内呈现主题,否则会造成用户流失。",
- "支撑": [
- {
- "小标题": "停留机制",
- "形式": "依据",
- "内容": "长视频黄金时间为前10-15秒;短视频则缩短至前3-5秒。"
- },
- {
- "小标题": "创作取舍",
- "形式": "取舍",
- "内容": "必须舍弃冗长的铺垫,将核心悬念或结论置前;若前3秒不能说明“我是谁/我要讲什么”,直接砍掉重写。"
- }
- ],
- "作用域": [
- {
- "scope_type": "form",
- "value": "结论",
- "candidate": "结论",
- "link": "新建",
- "score": 0.6234,
- "top": [
- {
- "name": "逻辑推论",
- "score": 0.6234,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/逻辑推论"
- },
- {
- "name": "归纳论证",
- "score": 0.5621,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证"
- },
- {
- "name": "逻辑",
- "score": 0.5618,
- "path": "/架构/逻辑"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "悬念设置",
- "candidate": "悬念设置",
- "link": "复用",
- "score": 1.0,
- "top": [
- {
- "name": "悬念设置",
- "score": 1.0,
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
- },
- {
- "name": "情感铺垫",
- "score": 0.6462,
- "path": "/结构/叙事推进/铺垫准备/情感铺垫"
- },
- {
- "name": "设定铺垫",
- "score": 0.6262,
- "path": "/结构/叙事推进/铺垫准备/设定铺垫"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "用户留存",
- "candidate": "用户留存",
- "link": "新建",
- "score": 0.5534,
- "top": [
- {
- "name": "营销推广",
- "score": 0.5534,
- "path": "/表达/互动引导/行动引导/营销推广"
- },
- {
- "name": "传播转化",
- "score": 0.5371,
- "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化"
- },
- {
- "name": "数据实证",
- "score": 0.5313,
- "path": "/表达/论证说理/证据支撑/数据实证"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "抓取注意力",
- "candidate": "抓取注意力",
- "link": "新建",
- "score": 0.5251,
- "top": [
- {
- "name": "行为引导",
- "score": 0.5251,
- "path": "/行为引导"
- },
- {
- "name": "引流",
- "score": 0.4976,
- "path": "/行为引导/传播/引流"
- },
- {
- "name": "信息扩散",
- "score": 0.4947,
- "path": "/信息传递/信息扩散"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "6901e15a0000000003019fa3",
- "source_id": "xhs_6901e15a0000000003019fa3",
- "title": "爆款标题公式直接抄❗️笔记想不火都难",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_1.webp",
- "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_2.webp",
- "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_3.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "3个万能标题公式:1. 时间+结果+经验(例:半年时间涨粉11w,全靠这个万能公式);2. 痛点+解决方法+保证(例:小红书不涨粉,3大技巧照做就对了);3. 方法+保证(例:傻瓜式化妆手法,有手就行!)。",
- "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_1.webp"
- },
- {
- "index": 2,
- "content": "爆款标题技巧(1-4):1. 提问式:直击痛点,引发思考;2. 设问式:先抛问题再给方案,预告价值;3. 数字式:用具体数字增加干货感,降低决策成本;4. 利益式:直接摆出用户能得到的好处。",
- "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_2.webp"
- },
- {
- "index": 3,
- "content": "爆款标题技巧(5-9):5. 悬念式:只说一半内容,激发好奇心点进来找答案;6. 对比式:利用差异制造话题反差感;7. 劝诫式:利用“避坑”心理和损失厌恶提高收藏率;8. 共情式:说出用户想说没说的话,引发情绪共鸣;9. 热点式:绑定节日或热门事件借势营销。",
- "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_3.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "爆款标题三大万能公式",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片1"
- ],
- "界定": "通过组合时间、结果、痛点及保证等核心要素构建的标题模板。",
- "kind": "选项",
- "主体": [
- {
- "小标题": "万能标题公式清单",
- "形式": "清单",
- "条目": [
- {
- "词": "时间+结果+经验",
- "说明": "具体时间+亮眼结果勾住用户。例:『半年时间涨粉11w,全靠这个万能公式』",
- "选择线索": "适用于有阶段性成果、教学经验或复盘类笔记。"
- },
- {
- "词": "痛点+解决方法+保证",
- "说明": "精准戳痛+给方案+下承诺。例:『小红书不涨粉,3大技巧照做就对了』",
- "选择线索": "适用于针对特定问题提供教程、建议或干货的内容。"
- },
- {
- "词": "方法+保证",
- "说明": "简单直接法+零门槛保证。例:『傻瓜式化妆手法,有手就行!』",
- "选择线索": "适用于强调低门槛、易上手、新手友好的技能教学。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "标题写作",
- "candidate": "标题写作",
- "link": "新建",
- "score": 0.7569,
- "top": [
- {
- "name": "标题",
- "score": 0.7569,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "文案短句",
- "score": 0.5662,
- "path": "/表象/视觉/符号/文字符号/正文/文案短句"
- },
- {
- "name": "历史叙事",
- "score": 0.5651,
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "万能公式",
- "candidate": "万能公式",
- "link": "新建",
- "score": 0.5847,
- "top": [
- {
- "name": "通用攻略",
- "score": 0.5847,
- "path": "/架构/策略/互动方式/实用指引/系统攻略/通用攻略"
- },
- {
- "name": "符号转化",
- "score": 0.5659,
- "path": "/架构/修辞/修辞意象/比拟转化/符号转化"
- },
- {
- "name": "口诀顺口溜",
- "score": 0.5622,
- "path": "/架构/修辞/修辞意象/句式辞格/韵律句式/口诀顺口溜"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "受众",
- "candidate": "受众",
- "link": "新建",
- "score": 0.5294,
- "top": [
- {
- "name": "信息传达",
- "score": 0.5294,
- "path": "/表达/信息传达"
- },
- {
- "name": "传播转化",
- "score": 0.5256,
- "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化"
- },
- {
- "name": "视角呈现",
- "score": 0.5219,
- "path": "/表达/信息传达/传达手法/视角呈现"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "吸睛",
- "candidate": "吸睛",
- "link": "新建",
- "score": 0.5582,
- "top": [
- {
- "name": "种草推荐",
- "score": 0.5582,
- "path": "/行为引导/商业推广/种草推荐"
- },
- {
- "name": "引流",
- "score": 0.5424,
- "path": "/行为引导/传播/引流"
- },
- {
- "name": "警示",
- "score": 0.5168,
- "path": "/信息传递/事实呈现/警示"
- }
- ]
- }
- ]
- },
- {
- "id": "k2",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "爆款标题九大实用技巧",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片2",
- "卡片3"
- ],
- "界定": "在撰写标题时可采用的9种具体修辞或切入角度。",
- "kind": "选项",
- "主体": [
- {
- "小标题": "标题切入技巧清单",
- "形式": "清单",
- "条目": [
- {
- "词": "提问式",
- "说明": "直击痛点,引发思考。",
- "选择线索": "当需要引导用户对现状进行反思或确认需求时使用。"
- },
- {
- "词": "设问式",
- "说明": "先抛问题再给方案,预告价值。",
- "选择线索": "适用于希望在标题中就预告内容包含具体答案的场景。"
- },
- {
- "词": "数字式",
- "说明": "用具体数字增加干货感,降低决策成本。",
- "选择线索": "当内容包含清单、具体量化成果或硬核干货时使用。"
- },
- {
- "词": "利益式",
- "说明": "直接呈现价值,摆出用户能得到的好处。",
- "选择线索": "适用于福利、资源分享或高价值攻略。"
- },
- {
- "词": "悬念式",
- "说明": "只说一半内容,隐藏关键细节,激发好奇心点进来找答案。",
- "选择线索": "适用于有意外反转或强好奇心驱动的内容。"
- },
- {
- "词": "对比式",
- "说明": "利用差异制造话题反差感,制造反差冲突。",
- "选择线索": "适用于前后变化、红黑榜、避雷与推荐的对照。"
- },
- {
- "词": "劝诫式",
- "说明": "强调规避损失,利用“避坑”心理和损失厌恶提高收藏率。",
- "选择线索": "适用于防割韭菜、避雷指南、行业真相揭秘。"
- },
- {
- "词": "共情式",
- "说明": "说出用户想说没说的话,替人发声引共鸣。",
- "选择线索": "适用于情感类、职场类或具有强烈社会属性的话题。"
- },
- {
- "词": "热点式",
- "说明": "借势节日或热门事件进行营销。",
- "选择线索": "适用于时效性强或正在热门搜索榜单上的主题。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "选题切入角度",
- "candidate": "选题切入角度",
- "link": "新建",
- "score": 0.5316,
- "top": [
- {
- "name": "舆论传播",
- "score": 0.5316,
- "path": "/理念/现象/社会问题/舆论传播"
- },
- {
- "name": "行业研究",
- "score": 0.531,
- "path": "/理念/知识/商业/行业分析/行业研究"
- },
- {
- "name": "构图",
- "score": 0.5257,
- "path": "/表象/视觉/画面/构图"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "修辞手法",
- "candidate": "修辞手法",
- "link": "新建",
- "score": 0.8709,
- "top": [
- {
- "name": "修辞",
- "score": 0.8709,
- "path": "/架构/修辞"
- },
- {
- "name": "修辞意象",
- "score": 0.7854,
- "path": "/架构/修辞/修辞意象"
- },
- {
- "name": "情感修辞",
- "score": 0.7546,
- "path": "/架构/策略/情感调动/情感激发/情感渲染/情感修辞"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "好奇感",
- "candidate": "好奇感",
- "link": "新建",
- "score": 0.7321,
- "top": [
- {
- "name": "好奇",
- "score": 0.7321,
- "path": "/认知/好奇"
- },
- {
- "name": "美感",
- "score": 0.6044,
- "path": "/情感/美感"
- },
- {
- "name": "悬念期待",
- "score": 0.5529,
- "path": "/认知/好奇/悬念期待"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "共鸣感",
- "candidate": "共鸣感",
- "link": "新建",
- "score": 0.7726,
- "top": [
- {
- "name": "角色代入共鸣",
- "score": 0.7726,
- "path": "/情感/同感/角色代入共鸣"
- },
- {
- "name": "身份归属共鸣",
- "score": 0.7444,
- "path": "/情感/同感/身份归属共鸣"
- },
- {
- "name": "情绪处境共鸣",
- "score": 0.7362,
- "path": "/情感/同感/情绪处境共鸣"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "悬念设置",
- "candidate": "悬念设置",
- "link": "复用",
- "score": 0.9985,
- "top": [
- {
- "name": "悬念设置",
- "score": 0.9985,
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
- },
- {
- "name": "情感铺垫",
- "score": 0.6473,
- "path": "/结构/叙事推进/铺垫准备/情感铺垫"
- },
- {
- "name": "设定铺垫",
- "score": 0.6249,
- "path": "/结构/叙事推进/铺垫准备/设定铺垫"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "反差制造",
- "candidate": "反差制造",
- "link": "新建",
- "score": 0.8099,
- "top": [
- {
- "name": "对比反差",
- "score": 0.8099,
- "path": "/表达/论证说理/分析论证/对比反差"
- },
- {
- "name": "反衬突显",
- "score": 0.6911,
- "path": "/表达/论证说理/分析论证/对比反差/反衬突显"
- },
- {
- "name": "对比衬托",
- "score": 0.6604,
- "path": "/表达/信息传达/传达手法/强调突出/对比衬托"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "提升点击率",
- "candidate": "提升点击率",
- "link": "新建",
- "score": 0.595,
- "top": [
- {
- "name": "商业推广",
- "score": 0.595,
- "path": "/行为引导/商业推广"
- },
- {
- "name": "转发",
- "score": 0.5116,
- "path": "/行为引导/传播/转发"
- },
- {
- "name": "种草推荐",
- "score": 0.5079,
- "path": "/行为引导/商业推广/种草推荐"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "69ff58670000000023016fa2",
- "source_id": "xhs_69ff58670000000023016fa2",
- "title": "海外营销灵感|五月爆款Reels创意合集",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/69ff58670000000023016fa2",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_69ff58670000000023016fa2/image_1.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "视频创作灵感:利用CGI技术进行『产品超大化』处理,将内容重点放在视觉规模的巨大反差上,增强帖子的首秒抓屏能力。",
- "image_url": "/data/demo/xiaohongshu/xhs_69ff58670000000023016fa2/image_1.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "海外爆款Reels短视频创意方案清单",
- "业务阶段": [
- "灵感",
- "选题"
- ],
- "出处": [
- "图1",
- "卡片1"
- ],
- "界定": "提供海外爆款Reels短视频内容的创作创意方案,包含视觉、叙事、感官三个维度的切入方式。",
- "kind": "选项",
- "主体": [
- {
- "小标题": "短视频创意选项",
- "形式": "清单",
- "条目": [
- {
- "词": "视觉冲击类(CGI超大化)",
- "说明": "通过CGI特效将产品(如巨大的玉米、睫毛膏、手袋、香水)无限放大,置于大报刊亭或商场电梯等公共交通/生活场景中,营造超现实感。",
- "选择线索": "需要增强首秒抓屏能力,通过视觉规模的巨大反差瞬间吸引注意力时使用。"
- },
- {
- "词": "幽默解构类(反差场景)",
- "说明": "将高端产品放入极端朴素且充满反差的市井生活场景中(如将Chanel包包放入菜篮子、在农贸市场展示)。",
- "选择线索": "意图利用身份冲突制造记忆点,通过高端与地气的反差建立品牌亲和力或趣味性时选用。"
- },
- {
- "词": "ASMR与质感流",
- "说明": "侧重产品开箱的清脆声响和微距镜头下的材质呈现。",
- "选择线索": "侧重展示产品工艺细节,旨在通过感官刺激建立受众的心理舒适度时使用。"
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- "value": "Reels创意方案",
- "candidate": "Reels创意方案",
- "link": "新建",
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- "path": "/理念/方法/军事谋略/战略运筹/战略方案"
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- "name": "品牌合作",
- "score": 0.5155,
- "path": "/理念/事件/商业事件/品牌合作"
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- "path": "/理念/现象/社会趋势/商业创投"
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- "link": "新建",
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- "top": [
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- "path": "/架构/创意"
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- "path": "/架构/创意/创意表现"
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- "candidate": "超现实感",
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- "path": "/情感/美感"
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- "path": "/情感/美感/空间美感"
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- "path": "/认知/惊奇/认知颠覆"
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- "value": "首秒抓屏",
- "candidate": "首秒抓屏",
- "link": "新建",
- "score": 0.5446,
- "top": [
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- "path": "/表达/形象塑造/品质体现/形象整合/定性定格"
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- "score": 0.523,
- "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇"
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- {
- "name": "视角呈现",
- "score": 0.4965,
- "path": "/表达/信息传达/传达手法/视角呈现"
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- {
- "scope_type": "intent",
- "value": "吸引注意力",
- "candidate": "吸引注意力",
- "link": "新建",
- "score": 0.5451,
- "top": [
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- "name": "引流",
- "score": 0.5451,
- "path": "/行为引导/传播/引流"
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- {
- "name": "行为引导",
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- "path": "/行为引导"
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- {
- "name": "呼吁",
- "score": 0.5325,
- "path": "/情感联结/情感抒发/呼吁"
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- },
- {
- "id": "k2",
- "type": "why",
- "role": "主",
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- "title": "CGI视觉规模反差逻辑",
- "业务阶段": [
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- "出处": [
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- "主张": "利用视觉规模的巨大反差(超大化处理)增强帖子的首秒抓屏能力。",
- "支撑": [
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- "内容": "超现实的视觉对比打破了用户的心理预期,在快速滑动的信息流中强制停留目光。"
- },
- {
- "小标题": "创作取舍",
- "形式": "取舍",
- "内容": "在制作Reels时,首秒视觉应优先考虑规模感和场景违和感的极致对比,而非平铺直叙的产品展示。"
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- "作用域": [
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- "candidate": "CGI视觉逻辑",
- "link": "新建",
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- "top": [
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- "name": "视觉",
- "score": 0.6091,
- "path": "/表象/视觉"
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- {
- "name": "视觉标记",
- "score": 0.5907,
- "path": "/表象/视觉/符号/文字符号/标注/视觉标记"
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- {
- "name": "逻辑原理",
- "score": 0.5846,
- "path": "/理念/知识/思想/逻辑原理"
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- {
- "scope_type": "feeling",
- "value": "视觉违和感",
- "candidate": "视觉违和感",
- "link": "新建",
- "score": 0.7014,
- "top": [
- {
- "name": "视觉美感",
- "score": 0.7014,
- "path": "/情感/美感/视觉美感"
- },
- {
- "name": "反差冲击",
- "score": 0.6057,
- "path": "/认知/惊奇/反差冲击"
- },
- {
- "name": "美感",
- "score": 0.5838,
- "path": "/情感/美感"
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- ]
- },
- {
- "scope_type": "effect",
- "value": "预期突破",
- "candidate": "预期突破",
- "link": "新建",
- "score": 0.5916,
- "top": [
- {
- "name": "展望延伸",
- "score": 0.5916,
- "path": "/结构/叙事推进/收束归纳/展望延伸"
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- {
- "name": "层次跃升",
- "score": 0.5607,
- "path": "/表达/论证说理/提炼升华/升华深化/层次跃升"
- },
- {
- "name": "转折变化",
- "score": 0.5322,
- "path": "/结构/叙事推进/承接转换/转折变化"
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- ]
- },
- {
- "scope_type": "intent",
- "value": "强制停留",
- "candidate": "强制停留",
- "link": "新建",
- "score": 0.4788,
- "top": [
- {
- "name": "行为引导",
- "score": 0.4788,
- "path": "/行为引导"
- },
- {
- "name": "警示",
- "score": 0.4774,
- "path": "/信息传递/事实呈现/警示"
- },
- {
- "name": "引流",
- "score": 0.4501,
- "path": "/行为引导/传播/引流"
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- ]
- }
- ]
- }
- ]
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- "source_id": "dy_7589257893544165455",
- "title": "如何用AI十几秒制作一段高质量精彩的视频...",
- "platform": "douyin",
- "url": "https://www.douyin.com/video/7589257893544165455",
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- "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
- "images": []
- },
- "cards": [
- {
- "index": 1,
- "content": "利用豆包生成视频描述词。How:1. 打开豆包,开启『深度思考』模式;2. 输入具体的需求,如:我是一名旅游视频创作者,请帮我写一段关于上海旅游的视频描述词,要求 30 字以内;3. 复制生成的合适文案。",
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- "start": 0.0,
- "end": 24.0
- },
- {
- "index": 2,
- "content": "将文案转化为视频素材。How:1. 使用微信小程序『创作神器』;2. 选择『文生视频』功能;3. 粘贴之前的文案,点击『灵感扩写』以丰富画面细节;4. 设置比例(如 9:16),点击生成视频;5. 等待预览并下载成品。",
- "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
- "start": 25.0,
- "end": 52.0
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- "title": "🎮Voodoo 转型成功,单日流水破百万美元",
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- "url": "https://www.xiaohongshu.com/explore/6a33655e000000000f0055af",
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