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- "count": 9,
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- "posts": [
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- {
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- "post_id": "699308fa0000000016009697",
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- "source_id": "xhs_699308fa0000000016009697",
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- "title": "真正能爆的选题，往往是你写完后感觉羞耻的",
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- "platform": "xiaohongshu",
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- "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697",
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- "media": {
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- "type": "image",
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- "video_url": null,
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- "images": [
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- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp",
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- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp",
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- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp",
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- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp",
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- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp",
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- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp",
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- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp",
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- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp",
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- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp",
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- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp",
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- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp",
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- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp"
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- ]
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- },
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- "cards": [
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- {
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- "index": 1,
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- "content": "真正能爆的选题往往是由于其不只是通过大脑审核，更是通过了情绪审核，作者在发布前会感到羞耻或犹豫。",
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- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp"
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- },
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- {
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- "index": 2,
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- "content": "",
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- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp"
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- },
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- {
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- "index": 3,
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- "content": "羞耻感是好选题的防伪标签。高信息密度但不带情绪的内容（如纯干货方法论）往往数据平平，而触碰真实、冒穿透公共痛点的情绪内容更容易爆发。",
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- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp"
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- },
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- {
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- "index": 4,
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- "content": "好选题的信号：写完后感觉“发出去别人会不会觉得我在装？”或“这样说会不会太直白了？”。",
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- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp"
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- },
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- {
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- "index": 5,
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- "content": "羞耻感本质：触碰到了真实但平时大家不敢说出口、被社交礼仪包裹的内容。冒犯感：是对某种“正确共识”的冒犯，踩到了大众的神经。",
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- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp"
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- },
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- {
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- "index": 6,
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- "content": "",
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- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp"
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- },
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- {
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- "index": 7,
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- "content": "作者的安全感（无风险选题）等于观众的无感。没有情绪触发就没有转发，也就不可能爆。",
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- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp"
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- },
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- {
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- "index": 8,
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- "content": "爆款逻辑：从加固一个信念转向撕裂一个信念（圣经句）。圣经句指赛道里人人点头但没人真信的话（如自律即自由、内容为王）。",
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- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp"
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- },
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- {
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- "index": 9,
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- "content": "选题机制：找到圣经句，找到它崩塌的场景，把裂缝撕开。",
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- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp"
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- },
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- {
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- "index": 10,
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- "content": "实操第一招：寻找正确共识的失灵瞬间。列出赛道大号反复讲的共识，问：什么情况下，一个人严格按这句话做，反而越做越差？（如：内容越好，死得越快）。",
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- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp"
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- },
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- {
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- "index": 11,
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- "content": "实操第二招：去竞品评论区找“但是”。在竞品爆款视频下，找那些“道理我都懂，但是……”的评论，这个“但是”就是圣经句的裂缝。",
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- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp"
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- },
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- {
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- "index": 12,
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- "content": "创作认知：内容过剩时代，观众缺的不是正确答案，而是有人帮他们说出“这个正确答案在你身上根本不好使”。",
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- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp"
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- }
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- ],
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- "knowledges": [
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- {
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- "id": "k1",
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- "type": "how",
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- "role": "主",
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- "parent": null,
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- "title": "“撕裂圣经句”爆款选题法",
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- "purpose": "通过撕裂赛道圣经句，找到具有情感穿透力的裂缝选题",
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- "业务阶段": [
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- "选题"
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- ],
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- "steps": [
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- {
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- "id": "s1",
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- "input": "所属赛道的常规共识",
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- "directive": "列出赛道大号反复讲的、人人点头但没人真信的“圣经句”（如：自律即自由、内容为王）。",
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- "output": "待拆解的赛道圣经句清单",
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- "出处": [
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- "卡片8"
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- ],
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- "创作阶段": "定向",
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- "动作": "列出圣经句",
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- "作用域": [
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- {
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- "scope_type": "substance",
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- "value": "赛道共识",
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- "candidate": "赛道共识",
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- "link": "新建",
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- "score": 0.5828,
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- "top": [
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- {
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- "name": "通用共识符号",
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- "score": 0.5828,
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- "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号"
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- },
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- {
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- "name": "赛事竞技",
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- "score": 0.5451,
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- "path": "/表象/视觉/行为/日常活动/组织活动/赛事竞技"
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- },
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- {
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- "name": "认知思辨",
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- "score": 0.5382,
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- "path": "/理念/知识/思想/概念范畴/认知思辨"
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- }
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- ]
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- },
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- {
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- "scope_type": "substance",
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- "value": "圣经句",
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- "candidate": "圣经句",
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- "link": "新建",
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- "score": 0.5811,
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- "top": [
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- {
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- "name": "人生哲理",
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- "score": 0.5811,
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- "path": "/理念/观念/个人观念/人生感悟/观点表达/人生哲理"
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- },
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- {
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- "name": "谚语",
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- "score": 0.566,
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- "path": "/理念/知识/文化/语言文字/谚语"
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- },
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- {
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- "name": "俗语",
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- "score": 0.5636,
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- "path": "/理念/知识/文化/语言文字/俗语"
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- }
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- ]
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- },
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- {
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- "scope_type": "effect",
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- "value": "素材",
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- "candidate": "素材",
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- "link": "新建",
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- "score": 0.5654,
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- "top": [
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- {
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- "name": "要素引入",
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- "score": 0.5654,
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- "path": "/结构/叙事推进/承接转换/要素引入"
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- },
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- {
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- "name": "情感铺垫",
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- "score": 0.558,
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- "path": "/结构/叙事推进/铺垫准备/情感铺垫"
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- },
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- {
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- "name": "场景描绘",
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- "score": 0.5486,
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- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘"
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- }
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- ]
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- },
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- {
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- "scope_type": "intent",
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- "value": "确定选题",
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- "candidate": "确定选题",
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- "link": "新建",
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- "score": 0.4449,
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- "top": [
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- {
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- "name": "科普",
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- "score": 0.4449,
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- "path": "/信息传递/知识传递/科普"
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- },
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- {
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- "name": "事实呈现",
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- "score": 0.4255,
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- "path": "/信息传递/事实呈现"
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- },
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- {
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- "name": "分析",
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- "score": 0.4208,
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- "path": "/信息传递/知识传递/分析"
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- }
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- ]
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- }
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- ]
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- },
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- {
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- "id": "s2",
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- "input": "← s1 的〈待拆解的赛道圣经句清单〉",
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- "directive": "寻找正确共识失灵的瞬间。针对清单中的句子提问：“什么情况下，一个人严格按这句话做，反而越做越差？”或去竞品爆款视频下寻找包含“道理我都懂，但是……”的评论。例：『内容越好，死得越快』。",
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- "output": "圣经句的逻辑裂缝/失灵场景",
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- "出处": [
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- "卡片10",
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- "卡片11"
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- ],
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- "创作阶段": "构思",
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- "动作": "寻找失灵瞬间/提取评论“但是”",
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- "作用域": [
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- {
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- "scope_type": "substance",
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- "value": "逻辑裂缝",
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- "candidate": "逻辑裂缝",
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- "link": "新建",
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- "score": 0.6986,
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- "top": [
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- {
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- "name": "逻辑异常",
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- "score": 0.6986,
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- "path": "/理念/知识/思想/逻辑原理/逻辑异常"
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- },
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- {
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- "name": "逻辑原理",
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- "score": 0.6662,
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- "path": "/理念/知识/思想/逻辑原理"
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- },
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- {
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- "name": "应用逻辑",
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- "score": 0.6102,
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- "path": "/理念/知识/思想/逻辑原理/应用逻辑"
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- }
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- ]
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- },
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- {
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- "scope_type": "substance",
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- "value": "共识失灵场景",
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- "candidate": "共识失灵场景",
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- "link": "新建",
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- "score": 0.5923,
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- "top": [
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- {
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- "name": "使用场景",
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- "score": 0.5923,
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- "path": "/理念/知识/商业/产品服务/使用场景"
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- },
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- {
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- "name": "通用共识符号",
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- "score": 0.5892,
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- "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号"
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- },
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- {
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- "name": "场景感悟",
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- "score": 0.5638,
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- "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
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- }
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- ]
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- },
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- {
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- "scope_type": "effect",
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- "value": "冲突切入",
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- "candidate": "冲突切入",
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- "link": "新建",
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- "score": 0.7204,
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- "top": [
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- {
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- "name": "矛盾冲突",
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- "score": 0.7204,
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- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
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- },
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- {
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- "name": "叙事推进",
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- "score": 0.5802,
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- "path": "/结构/叙事推进"
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- },
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- {
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- "name": "人物引入",
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- "score": 0.5691,
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- "path": "/表达/形象塑造/人物引入"
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- }
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- ]
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- },
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- {
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- "scope_type": "intent",
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- "value": "确定选题",
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- "candidate": "确定选题",
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- "link": "新建",
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- "score": 0.4449,
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- "top": [
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- {
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- "name": "科普",
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- "score": 0.4449,
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- "path": "/信息传递/知识传递/科普"
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- },
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- {
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- "name": "事实呈现",
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- "score": 0.4255,
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- "path": "/信息传递/事实呈现"
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- },
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- {
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- "name": "分析",
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- "score": 0.4208,
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- "path": "/信息传递/知识传递/分析"
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- }
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- ]
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- }
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- ]
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- },
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- {
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- "id": "s3",
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- "input": "← s2 的〈圣经句的逻辑裂缝/失灵场景〉",
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- "directive": "把裂缝撕开，将这种“越做越差”的真实逻辑转化为选题。判据：如果写完后感到羞耻（如“这样说会不会太直白？”）或极度犹豫，说明触碰到了真实痛点。",
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- "output": "具有羞耻感与冒犯感的爆款选题",
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- "出处": [
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- "卡片4",
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- "卡片9"
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- ],
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- "创作阶段": "构思",
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- "动作": "撕开裂缝成题",
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- "作用域": [
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- {
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- "scope_type": "substance",
|
|
|
- "value": "真实痛点",
|
|
|
- "candidate": "真实痛点",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.8114,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "痛点问题",
|
|
|
- "score": 0.8114,
|
|
|
- "path": "/理念/知识/商业/产品服务/痛点问题"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "真实心声",
|
|
|
- "score": 0.6243,
|
|
|
- "path": "/理念/观念/个人观念/人生感悟/观点表达/真实心声"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "消费体验",
|
|
|
- "score": 0.529,
|
|
|
- "path": "/理念/观念/个人观念/人生感悟/内心感受/消费体验"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "羞耻感",
|
|
|
- "candidate": "羞耻感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6268,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "情感",
|
|
|
- "score": 0.6268,
|
|
|
- "path": "/情感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "美感",
|
|
|
- "score": 0.6123,
|
|
|
- "path": "/情感/美感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "共情",
|
|
|
- "score": 0.5855,
|
|
|
- "path": "/情感/共情"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "冒犯感",
|
|
|
- "candidate": "冒犯感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5938,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "厌恶反感",
|
|
|
- "score": 0.5938,
|
|
|
- "path": "/情感/共情/厌恶反感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感",
|
|
|
- "score": 0.5689,
|
|
|
- "path": "/情感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "共情",
|
|
|
- "score": 0.562,
|
|
|
- "path": "/情感/共情"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "痛点",
|
|
|
- "candidate": "痛点",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5791,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "核心点明",
|
|
|
- "score": 0.5791,
|
|
|
- "path": "/表达/信息传达/传达手法/强调突出/核心点明"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "解决方案",
|
|
|
- "score": 0.5599,
|
|
|
- "path": "/表达/论证说理/解决方案"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感共鸣",
|
|
|
- "score": 0.5542,
|
|
|
- "path": "/表达/互动引导/情感连接/情感共鸣"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "提升传播力",
|
|
|
- "candidate": "提升传播力",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.685,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "传播",
|
|
|
- "score": 0.685,
|
|
|
- "path": "/信息传递/信息扩散/传播"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "信息扩散",
|
|
|
- "score": 0.5821,
|
|
|
- "path": "/信息传递/信息扩散"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "商业推广",
|
|
|
- "score": 0.5501,
|
|
|
- "path": "/行为引导/商业推广"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ],
|
|
|
- "dropped": []
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k2",
|
|
|
- "type": "why",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "爆款选题的“羞耻感”防伪定律",
|
|
|
- "业务阶段": [
|
|
|
- "灵感",
|
|
|
- "选题"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片1",
|
|
|
- "卡片3",
|
|
|
- "卡片5",
|
|
|
- "卡片7",
|
|
|
- "卡片12"
|
|
|
- ],
|
|
|
- "阐述": "真正能爆的选题往往由于其不仅通过了大脑审核，更通过了情绪审核。羞耻感是好选题的防伪标签，它本质上触碰到了社交礼仪包裹下、平时大家不敢说出口的真实内容。在内容过剩时代，观众需要的不是正确答案，而是有人帮他们说出“正确答案在特殊场景下不好使”的真相。没有情绪触发就没有转发，作者在发布前感到的安全感（无风险选题）通常等于观众的无感。冒犯感是对“正确共识”的挑战，这种撕裂感能产生更强的穿透力和爆发力。",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "选题防伪定律",
|
|
|
- "candidate": "选题防伪定律",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.527,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "历史规律",
|
|
|
- "score": 0.527,
|
|
|
- "path": "/理念/知识/历史/历史议题/历史规律"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "防诈反骗",
|
|
|
- "score": 0.5139,
|
|
|
- "path": "/理念/知识/公共管理/公共安全/防诈反骗"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "逻辑原理",
|
|
|
- "score": 0.5082,
|
|
|
- "path": "/理念/知识/思想/逻辑原理"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "社交礼仪真相",
|
|
|
- "candidate": "社交礼仪真相",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.682,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "礼仪规范",
|
|
|
- "score": 0.682,
|
|
|
- "path": "/理念/知识/文化/礼仪习俗/礼仪规范"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "礼仪习俗",
|
|
|
- "score": 0.6529,
|
|
|
- "path": "/理念/知识/文化/礼仪习俗"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "礼仪仪式",
|
|
|
- "score": 0.646,
|
|
|
- "path": "/表象/视觉/行为/人际互动/关系行为/礼仪仪式"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "羞耻感",
|
|
|
- "candidate": "羞耻感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6268,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "情感",
|
|
|
- "score": 0.6268,
|
|
|
- "path": "/情感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "美感",
|
|
|
- "score": 0.6123,
|
|
|
- "path": "/情感/美感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "共情",
|
|
|
- "score": 0.5855,
|
|
|
- "path": "/情感/共情"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "撕裂感",
|
|
|
- "candidate": "撕裂感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5438,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "美感",
|
|
|
- "score": 0.5438,
|
|
|
- "path": "/情感/美感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "同感",
|
|
|
- "score": 0.5285,
|
|
|
- "path": "/情感/同感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "悲伤哀痛",
|
|
|
- "score": 0.5242,
|
|
|
- "path": "/情感/共情/悲伤哀痛"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "情绪触发",
|
|
|
- "candidate": "情绪触发",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6725,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "情感共鸣",
|
|
|
- "score": 0.6725,
|
|
|
- "path": "/表达/互动引导/情感连接/情感共鸣"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感表达",
|
|
|
- "score": 0.6546,
|
|
|
- "path": "/表达/情感表达"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感动员",
|
|
|
- "score": 0.6501,
|
|
|
- "path": "/表达/互动引导/情感连接/情感动员"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "共识",
|
|
|
- "candidate": "共识",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5708,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "情感共鸣",
|
|
|
- "score": 0.5708,
|
|
|
- "path": "/表达/互动引导/情感连接/情感共鸣"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "解决方案",
|
|
|
- "score": 0.5452,
|
|
|
- "path": "/表达/论证说理/解决方案"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "价值肯定",
|
|
|
- "score": 0.5346,
|
|
|
- "path": "/表达/论证说理/分析论证/论证评判/肯定论证/价值肯定"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "提升转发率",
|
|
|
- "candidate": "提升转发率",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7499,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "转发",
|
|
|
- "score": 0.7499,
|
|
|
- "path": "/行为引导/传播/转发"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "商业推广",
|
|
|
- "score": 0.5861,
|
|
|
- "path": "/行为引导/商业推广"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "信息扩散",
|
|
|
- "score": 0.5343,
|
|
|
- "path": "/信息传递/信息扩散"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k3",
|
|
|
- "type": "what",
|
|
|
- "role": "组件",
|
|
|
- "parent": {
|
|
|
- "how_id": "k1",
|
|
|
- "step": 1
|
|
|
- },
|
|
|
- "title": "赛道“圣经句”的特征",
|
|
|
- "业务阶段": [
|
|
|
- "选题"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片8"
|
|
|
- ],
|
|
|
- "概要": "指在特定赛道内虽然正确但容易引发审美疲劳的共识性话语。",
|
|
|
- "kind": "多维关系",
|
|
|
- "维度拆分规则": null,
|
|
|
- "body": [
|
|
|
- {
|
|
|
- "item_name": "普遍认同性",
|
|
|
- "item_desc": "赛道里人人都会点头，表面上表现为“正确答案”。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "实际体感缺失",
|
|
|
- "item_desc": "在实际执行中往往没人真信，或者在特定场景下会失效、让人感到“不好使”。",
|
|
|
- "作用域": []
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "赛道圣经句",
|
|
|
- "candidate": "赛道圣经句",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5376,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "人生哲理",
|
|
|
- "score": 0.5376,
|
|
|
- "path": "/理念/观念/个人观念/人生感悟/观点表达/人生哲理"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "因果报应",
|
|
|
- "score": 0.5075,
|
|
|
- "path": "/理念/观念/个人观念/处世智慧/道德伦理/因果报应"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "谚语",
|
|
|
- "score": 0.5073,
|
|
|
- "path": "/理念/知识/文化/语言文字/谚语"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "审美疲劳",
|
|
|
- "candidate": "审美疲劳",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.649,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "审美时尚变迁",
|
|
|
- "score": 0.649,
|
|
|
- "path": "/理念/现象/社会趋势/社会变迁/审美时尚变迁"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "美学风格",
|
|
|
- "score": 0.5828,
|
|
|
- "path": "/表象/视觉/画面/后期/美学风格"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "心理认知偏差",
|
|
|
- "score": 0.5632,
|
|
|
- "path": "/理念/知识/身心科学/心理认知/心理状态问题/心理认知偏差"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "审美疲劳感",
|
|
|
- "candidate": "审美疲劳感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6709,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "美感",
|
|
|
- "score": 0.6709,
|
|
|
- "path": "/情感/美感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "视觉美感",
|
|
|
- "score": 0.6522,
|
|
|
- "path": "/情感/美感/视觉美感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "风格美感",
|
|
|
- "score": 0.6179,
|
|
|
- "path": "/情感/美感/风格美感"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "定义特征",
|
|
|
- "candidate": "定义特征",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6762,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "属性定义",
|
|
|
- "score": 0.6762,
|
|
|
- "path": "/表达/论证说理/提炼升华/定义定性/属性定义"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "定义定性",
|
|
|
- "score": 0.588,
|
|
|
- "path": "/表达/论证说理/提炼升华/定义定性"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "界定范畴",
|
|
|
- "score": 0.5611,
|
|
|
- "path": "/表达/论证说理/提炼升华/定义定性/界定范畴"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "科普",
|
|
|
- "candidate": "科普",
|
|
|
- "link": "复用",
|
|
|
- "score": 0.9994,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "科普",
|
|
|
- "score": 0.9994,
|
|
|
- "path": "/信息传递/知识传递/科普"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "种草推荐",
|
|
|
- "score": 0.611,
|
|
|
- "path": "/行为引导/商业推广/种草推荐"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "解读",
|
|
|
- "score": 0.6087,
|
|
|
- "path": "/信息传递/知识传递/解读"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "post_id": "698481e1000000000a02a7c1",
|
|
|
- "source_id": "xhs_698481e1000000000a02a7c1",
|
|
|
- "title": "7种编剧常用的叙事结构，写剧不用愁！",
|
|
|
- "platform": "xiaohongshu",
|
|
|
- "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1",
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|
|
- "media": {
|
|
|
- "type": "image",
|
|
|
- "video_url": null,
|
|
|
- "images": [
|
|
|
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp"
|
|
|
- ]
|
|
|
- },
|
|
|
- "cards": [
|
|
|
- {
|
|
|
- "index": 1,
|
|
|
- "content": "1. 三幕式结构：最基础的线性叙事。第一幕（开端）交代背景、人设和冲突触发；第二幕（发展）核心冲突升级，主角遭遇阻碍，是人物成长和情节铺垫关键。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 2,
|
|
|
- "content": "续接三幕式：第三幕（高潮与结局）矛盾爆发并解决，情节收尾。介绍了英雄之旅结构：核心是“平凡人到英雄的蜕变”，分为启程（离开舒适区）、考验（挑战与社交、对抗反派）、归来（战胜危机获成长）三个阶段。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 3,
|
|
|
- "content": "3. 非线性结构：打破时间先后，通过闪回、插叙、倒叙、多视角切换推进，用于制造悬念和多维度理解人物。4. 环形结构：首尾呼应形成闭环，分为非循环类（场景台词呼应）和循环类（重复经历某段事件）。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 4,
|
|
|
- "content": "5. 多线叙事结构：多条独立故事线并行推进并在节点汇合。每条线有独立主角和冲突，通过切换提升剧情密度，展现核心事件全貌或共同主题（如阶级、人性）。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 5,
|
|
|
- "content": "6. 嵌套式结构：套层结构（戏中戏、梦中梦等），外层引出内层，内外层互为影响呼应。7. 反结构：无结构/碎片化结构，抛弃线性逻辑和核心冲突，注重氛围营造、情绪表达和人性探讨。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 6,
|
|
|
- "content": "续接反结构：没有传统核心冲突、成长或完整结局，靠人物状态和细节描写。适配文艺片、实验性影片。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp"
|
|
|
- }
|
|
|
- ],
|
|
|
- "knowledges": [
|
|
|
- {
|
|
|
- "id": "k1",
|
|
|
- "type": "what",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "7种常用叙事结构及其适用场景",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "图1",
|
|
|
- "卡片1",
|
|
|
- "卡片2",
|
|
|
- "卡片3",
|
|
|
- "卡片4",
|
|
|
- "卡片5",
|
|
|
- "卡片6"
|
|
|
- ],
|
|
|
- "概要": "编剧常用的7种叙事结构及其核心逻辑和适用题材。",
|
|
|
- "kind": "子集",
|
|
|
- "维度拆分规则": "类型枚举",
|
|
|
- "body": [
|
|
|
- {
|
|
|
- "item_name": "三幕式结构",
|
|
|
- "item_desc": "最基础的线性叙事，起承转合。分为：第一幕（开端）交代背景、人设和冲突触发；第二幕（发展）核心冲突升级，主角遭遇阻碍，是人物成长和情节铺垫关键；第三幕（高潮与结局）矛盾爆发并解决，情节收尾。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "英雄之旅结构",
|
|
|
- "item_desc": "核心是“平凡人到英雄的蜕变”，适合成长弧光设计。分为三个阶段：启程（离开舒适区）、考验（挑战与社交、对抗反派）、归来（战胜危机获成长）。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "非线性结构",
|
|
|
- "item_desc": "打破时间先后，通过时间拆解重组。常用手法包括闪回、插叙、倒叙、多视角切换。适用于制造悬念和多维度理解人物。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "环形结构",
|
|
|
- "item_desc": "首尾呼应形成闭环。包含非循环类（场景台词呼应）和循环类（重复经历某段事件，如无限循环或宿命感设定）。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "多线叙事结构",
|
|
|
- "item_desc": "多条独立故事线并行并在节点汇合。每条线有独立主角和冲突，通过切换提升剧情密度，适用于展现核心事件全貌或展现共同主题（如阶级、人性）。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "嵌套式结构",
|
|
|
- "item_desc": "层层递进的套层结构（如戏中戏、梦中梦）。外层引出内层，内外层互为影响呼应。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "反结构",
|
|
|
- "item_desc": "无结构或碎片化结构，抛弃线性逻辑和核心冲突。注重氛围营造、情绪表达和人性探讨，靠人物状态和细节描写。适配文艺片、实验性影片。",
|
|
|
- "作用域": []
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "叙事结构",
|
|
|
- "candidate": "叙事结构",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7536,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "历史叙事",
|
|
|
- "score": 0.7536,
|
|
|
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "社会结构",
|
|
|
- "score": 0.7226,
|
|
|
- "path": "/理念/知识/社会知识/社会结构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "关系结构",
|
|
|
- "score": 0.6959,
|
|
|
- "path": "/理念/知识/思想/概念范畴/关系结构"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "剧本",
|
|
|
- "candidate": "剧本",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6348,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "字幕",
|
|
|
- "score": 0.6348,
|
|
|
- "path": "/表象/视觉/符号/文字符号/字幕"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "歌词唱词",
|
|
|
- "score": 0.5883,
|
|
|
- "path": "/表象/视觉/符号/文字符号/正文/歌词唱词"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "演出场景",
|
|
|
- "score": 0.5881,
|
|
|
- "path": "/表象/视觉/空间/空间场所/演艺场地/演出场景"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "情节设计",
|
|
|
- "candidate": "情节设计",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6103,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "场景形象",
|
|
|
- "score": 0.6103,
|
|
|
- "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "概念构想",
|
|
|
- "score": 0.607,
|
|
|
- "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "场景感悟",
|
|
|
- "score": 0.5893,
|
|
|
- "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "三幕式结构",
|
|
|
- "candidate": "三幕式结构",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6665,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "对话结构",
|
|
|
- "score": 0.6665,
|
|
|
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事逻辑",
|
|
|
- "score": 0.6504,
|
|
|
- "path": "/架构/逻辑/叙事逻辑"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事手法",
|
|
|
- "score": 0.6219,
|
|
|
- "path": "/呈现/听觉/语音/表达形式/风格化解说/叙事手法"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "英雄之旅",
|
|
|
- "candidate": "英雄之旅",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6231,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "悲壮英雄",
|
|
|
- "score": 0.6231,
|
|
|
- "path": "/架构/叙事/叙事格调/宏大庄严/悲壮英雄"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事逻辑",
|
|
|
- "score": 0.5875,
|
|
|
- "path": "/架构/逻辑/叙事逻辑"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "奇幻",
|
|
|
- "score": 0.5851,
|
|
|
- "path": "/呈现/视觉/视觉风格/视觉艺术风格/虚构风格/奇幻"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "非线性叙事",
|
|
|
- "candidate": "非线性叙事",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7804,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "叙事手法",
|
|
|
- "score": 0.7804,
|
|
|
- "path": "/呈现/听觉/语音/表达形式/风格化解说/叙事手法"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事逻辑",
|
|
|
- "score": 0.7794,
|
|
|
- "path": "/架构/逻辑/叙事逻辑"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事视角",
|
|
|
- "score": 0.7529,
|
|
|
- "path": "/架构/叙事/叙事视角"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "环形结构",
|
|
|
- "candidate": "环形结构",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6553,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "分段结构",
|
|
|
- "score": 0.6553,
|
|
|
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "结构变体",
|
|
|
- "score": 0.6114,
|
|
|
- "path": "/架构/修辞/修辞意象/句式辞格/排比句式/结构变体"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "对话结构",
|
|
|
- "score": 0.6085,
|
|
|
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "多线叙事",
|
|
|
- "candidate": "多线叙事",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7514,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "叙事手法",
|
|
|
- "score": 0.7514,
|
|
|
- "path": "/呈现/听觉/语音/表达形式/风格化解说/叙事手法"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事视角",
|
|
|
- "score": 0.7408,
|
|
|
- "path": "/架构/叙事/叙事视角"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事逻辑",
|
|
|
- "score": 0.7331,
|
|
|
- "path": "/架构/逻辑/叙事逻辑"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "嵌套式结构",
|
|
|
- "candidate": "嵌套式结构",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6968,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "分段结构",
|
|
|
- "score": 0.6968,
|
|
|
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "对话结构",
|
|
|
- "score": 0.6918,
|
|
|
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "并列结构",
|
|
|
- "score": 0.6792,
|
|
|
- "path": "/架构/叙事/叙事技法/对照叙事/并列结构"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "反结构",
|
|
|
- "candidate": "反结构",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6283,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "逻辑反讽",
|
|
|
- "score": 0.6283,
|
|
|
- "path": "/架构/修辞/语调风格/讽刺犀利/讽刺手法/逻辑反讽"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "对话结构",
|
|
|
- "score": 0.6204,
|
|
|
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "自嘲解构",
|
|
|
- "score": 0.6176,
|
|
|
- "path": "/架构/修辞/语调风格/幽默戏谑/自嘲解构"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "剧情节奏",
|
|
|
- "candidate": "剧情节奏",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6882,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "推进节奏",
|
|
|
- "score": 0.6882,
|
|
|
- "path": "/结构/叙事推进/推进节奏"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事推进",
|
|
|
- "score": 0.6826,
|
|
|
- "path": "/结构/叙事推进"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事推进节点",
|
|
|
- "score": 0.6589,
|
|
|
- "path": "/结构/叙事推进/叙事推进节点"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "人物弧光",
|
|
|
- "candidate": "人物弧光",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.599,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "人物引入",
|
|
|
- "score": 0.599,
|
|
|
- "path": "/表达/形象塑造/人物引入"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事闭合",
|
|
|
- "score": 0.5911,
|
|
|
- "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "行为刻画",
|
|
|
- "score": 0.5708,
|
|
|
- "path": "/表达/形象塑造/行为刻画"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "教学",
|
|
|
- "candidate": "教学",
|
|
|
- "link": "复用",
|
|
|
- "score": 1.0,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "教学",
|
|
|
- "score": 1.0,
|
|
|
- "path": "/信息传递/知识传递/教学"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "知识传递",
|
|
|
- "score": 0.6253,
|
|
|
- "path": "/信息传递/知识传递"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "科普",
|
|
|
- "score": 0.561,
|
|
|
- "path": "/信息传递/知识传递/科普"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "post_id": "67e2e39b0000000003028ff0",
|
|
|
- "source_id": "xhs_67e2e39b0000000003028ff0",
|
|
|
- "title": "剧本创作：理解前提、人物、冲突",
|
|
|
- "platform": "xiaohongshu",
|
|
|
- "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0",
|
|
|
- "media": {
|
|
|
- "type": "image",
|
|
|
- "video_url": null,
|
|
|
- "images": [
|
|
|
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp"
|
|
|
- ]
|
|
|
- },
|
|
|
- "cards": [
|
|
|
- {
|
|
|
- "index": 1,
|
|
|
- "content": "1. 前提的定义：指称主题、论题、基本思想等，指引剧本达到目标；\n2. 前提的内容构成：由『作者立场+人物+冲突+结论』构成，可通过结局倒推；\n3. 人物定义：生理、心理、社会三维度综合产物，重要性排序为生理>社会>心理。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 2,
|
|
|
- "content": "1. 人物三维度细分清单：生理（性别、年龄、外表以及遗传特征等）、社会（阶层、职业、教育、家庭、社交等）、心理（道德标准、志向、挫折、性格、态度等）；\n2. 人物的发展：由于人物面对冲突的反应（决定）产生，决定互为因果推动剧情。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 3,
|
|
|
- "content": "1. 人物的意志力：剧作家需要赋予人物足够的信念和毅力将斗争进行到底；\n2. 情节与人物：创作情节前自问三个问题（我应该做什么？别人会做什么？什么应该被完成？）；\n3. 主使人物（主角）与对立人物：主角是运动起因的主导者，由名誉、金钱、复仇等强烈需求促使行动；对立人物需与主角同样强大、无情。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 4,
|
|
|
- "content": "1. 冲突的本质：由生活环境和社会状况构成，取决于人物的决断和意志；\n2. 冲突的四种类型：\n- 静态：人物无可见发展，缺乏创造升级冲突的能力；\n- 跳跃：强迫人物作出与其本性不相符的行动；\n- 缓慢升级：编剧不干预自然产生，对立统一的人物的共同结果；\n- 预示：即张力，是对冲突的允诺。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 5,
|
|
|
- "content": "1. 发现冲突的方法：列举了大量具体的人物品质形容词，通过让对立的事物/形容词代表的人相遇来制造冲突；\n2. 冲突的模式：从『攻击与反击』开始，势均力敌的对手会导致冲突不断升级并走向高潮。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 6,
|
|
|
- "content": "1. 过渡（小冲突）：使人物从一种精神状态进入另一种，获得发展；\n2. 切入点：必须是决定点或准备做出决定的点，通常在导致危机或人生转折的点切入；\n3. 危机、高潮与结局：重大决定构成转折点，危机的产生本身就是高潮的预示，每个场景都应包含前提、人物、冲突、过渡、危机、高潮和结局。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp"
|
|
|
- }
|
|
|
- ],
|
|
|
- "knowledges": [
|
|
|
- {
|
|
|
- "id": "k1",
|
|
|
- "type": "what",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "剧本前提的构成公式",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片1"
|
|
|
- ],
|
|
|
- "概要": "定义剧本目标与核心思想的内容组成结构",
|
|
|
- "kind": "多维关系",
|
|
|
- "维度拆分规则": null,
|
|
|
- "body": [
|
|
|
- {
|
|
|
- "item_name": "前提构成成分",
|
|
|
- "item_desc": "由『作者立场+人物+冲突+结论』构成。其本质是指称主题、论题、基本思想等，指引剧本达到目标。可以通过结局倒推，且情感可以决定前提。",
|
|
|
- "作用域": []
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "剧本前提",
|
|
|
- "candidate": "剧本前提",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5583,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "概念构想",
|
|
|
- "score": 0.5583,
|
|
|
- "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "标题",
|
|
|
- "score": 0.546,
|
|
|
- "path": "/表象/视觉/符号/文字符号/标题"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "场景感悟",
|
|
|
- "score": 0.5445,
|
|
|
- "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "创作立场",
|
|
|
- "candidate": "创作立场",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6786,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "立场表达",
|
|
|
- "score": 0.6786,
|
|
|
- "path": "/理念/知识/政治/国际政治/外交立场/立场表达"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "观念立场",
|
|
|
- "score": 0.6655,
|
|
|
- "path": "/理念/知识/思想/概念范畴/认知思辨/观念立场"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "标题",
|
|
|
- "score": 0.636,
|
|
|
- "path": "/表象/视觉/符号/文字符号/标题"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "前提公式",
|
|
|
- "candidate": "前提公式",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6453,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "假设逻辑",
|
|
|
- "score": 0.6453,
|
|
|
- "path": "/架构/逻辑/叙事逻辑/假设逻辑"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "逻辑推论",
|
|
|
- "score": 0.6239,
|
|
|
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/逻辑推论"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "归纳论证",
|
|
|
- "score": 0.5801,
|
|
|
- "path": "/架构/逻辑/信息编排逻辑/归纳论证"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "主旨指引",
|
|
|
- "candidate": "主旨指引",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6422,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "行动引导",
|
|
|
- "score": 0.6422,
|
|
|
- "path": "/表达/互动引导/行动引导"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "互动引导",
|
|
|
- "score": 0.6051,
|
|
|
- "path": "/表达/互动引导"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "传播引导",
|
|
|
- "score": 0.5839,
|
|
|
- "path": "/表达/互动引导/行动引导/传播引导"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "立意",
|
|
|
- "candidate": "立意",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5408,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "解读",
|
|
|
- "score": 0.5408,
|
|
|
- "path": "/信息传递/知识传递/解读"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "批判",
|
|
|
- "score": 0.5194,
|
|
|
- "path": "/情感联结/情感抒发/批判"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "事实呈现",
|
|
|
- "score": 0.5007,
|
|
|
- "path": "/信息传递/事实呈现"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k2",
|
|
|
- "type": "what",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "人物构成的三维度模型",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片1",
|
|
|
- "卡片2"
|
|
|
- ],
|
|
|
- "概要": "定义人物作为一个多维度综合产物的具体构成要素",
|
|
|
- "kind": "多维关系",
|
|
|
- "维度拆分规则": null,
|
|
|
- "body": [
|
|
|
- {
|
|
|
- "item_name": "生理维度",
|
|
|
- "item_desc": "包含性别、年龄、外表以及遗传特征等。在重要性排序中位列第一。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "社会维度",
|
|
|
- "item_desc": "包含阶层、职业、教育、家庭、社交等。在重要性排序中位列第二。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "心理维度",
|
|
|
- "item_desc": "包含道德标准、志向、挫折、性格、态度等。是生理与社会的产物，重要性排序第三。",
|
|
|
- "作用域": []
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "人物构成",
|
|
|
- "candidate": "人物构成",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7388,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "人物",
|
|
|
- "score": 0.7388,
|
|
|
- "path": "/表象/视觉/实体/人物"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "人物形象",
|
|
|
- "score": 0.7144,
|
|
|
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "人物特征",
|
|
|
- "score": 0.6886,
|
|
|
- "path": "/表象/视觉/实体/人物/人物特征"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "生理特征",
|
|
|
- "candidate": "生理特征",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7457,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "人物特征",
|
|
|
- "score": 0.7457,
|
|
|
- "path": "/表象/视觉/实体/人物/人物特征"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "生理机制",
|
|
|
- "score": 0.7123,
|
|
|
- "path": "/理念/知识/身心科学/健康养生/身体健康/生理机制"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "形态特征",
|
|
|
- "score": 0.6776,
|
|
|
- "path": "/表象/视觉/画面/构图/形态特征"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "社会背景",
|
|
|
- "candidate": "社会背景",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7181,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "社会结构",
|
|
|
- "score": 0.7181,
|
|
|
- "path": "/理念/知识/社会知识/社会结构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "社会阶层",
|
|
|
- "score": 0.7108,
|
|
|
- "path": "/理念/现象/社会问题/文化精神/社会风气/社会阶层"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "社会阶层",
|
|
|
- "score": 0.7099,
|
|
|
- "path": "/理念/知识/社会知识/社会结构/社会阶层"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "心理特质",
|
|
|
- "candidate": "心理特质",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7241,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "心理认知",
|
|
|
- "score": 0.7241,
|
|
|
- "path": "/理念/知识/身心科学/心理认知"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "心理状态问题",
|
|
|
- "score": 0.6625,
|
|
|
- "path": "/理念/知识/身心科学/心理认知/心理状态问题"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "心理认知偏差",
|
|
|
- "score": 0.6507,
|
|
|
- "path": "/理念/知识/身心科学/心理认知/心理状态问题/心理认知偏差"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "三维度模型",
|
|
|
- "candidate": "三维度模型",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6837,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "三维建模合成",
|
|
|
- "score": 0.6837,
|
|
|
- "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "价值塑造",
|
|
|
- "score": 0.5223,
|
|
|
- "path": "/架构/策略/认知引导/话语影响/立场引导/价值塑造"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "第三人称",
|
|
|
- "score": 0.5195,
|
|
|
- "path": "/架构/叙事/叙事视角/人称结构/第三人称"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "刻画人物",
|
|
|
- "candidate": "刻画人物",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5034,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "解读",
|
|
|
- "score": 0.5034,
|
|
|
- "path": "/信息传递/知识传递/解读"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "科普",
|
|
|
- "score": 0.4989,
|
|
|
- "path": "/信息传递/知识传递/科普"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感抒发",
|
|
|
- "score": 0.4974,
|
|
|
- "path": "/情感联结/情感抒发"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k3",
|
|
|
- "type": "what",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "剧本冲突的四种类型",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片4"
|
|
|
- ],
|
|
|
- "概要": "基于人物发展与行动逻辑划分的四种冲突形态",
|
|
|
- "kind": "子集",
|
|
|
- "维度拆分规则": "冲突的演进特征",
|
|
|
- "body": [
|
|
|
- {
|
|
|
- "item_name": "静态冲突",
|
|
|
- "item_desc": "人物无可见发展，缺乏创造升级冲突的能力时会出现此类冲突。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "跳跃冲突",
|
|
|
- "item_desc": "当强迫人物作出与其本性不相符的行动时，冲突会产生不自然的跳跃。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "缓慢升级冲突",
|
|
|
- "item_desc": "编剧不干预自然产生，是对立统一的人物的共同结果，最为推荐。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "预示冲突",
|
|
|
- "item_desc": "即张力，是对冲突的允诺，用于维持观众吸引力。",
|
|
|
- "作用域": []
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "剧本冲突",
|
|
|
- "candidate": "剧本冲突",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7396,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "冲突对抗",
|
|
|
- "score": 0.7396,
|
|
|
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "战争冲突",
|
|
|
- "score": 0.6629,
|
|
|
- "path": "/理念/事件/政治事件/战争冲突"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "地缘冲突",
|
|
|
- "score": 0.6193,
|
|
|
- "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "冲突分类",
|
|
|
- "candidate": "冲突分类",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.8143,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "冲突",
|
|
|
- "score": 0.8143,
|
|
|
- "path": "/架构/叙事/叙事技法/戏剧张力/冲突"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "冲突对立",
|
|
|
- "score": 0.7514,
|
|
|
- "path": "/架构/修辞/语调风格/强硬对抗/冲突对立"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "价值冲突",
|
|
|
- "score": 0.7441,
|
|
|
- "path": "/架构/叙事/叙事技法/戏剧张力/冲突/价值冲突"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "张力构建",
|
|
|
- "candidate": "张力构建",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7069,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "情感张力",
|
|
|
- "score": 0.7069,
|
|
|
- "path": "/表达/论证说理/分析论证/对比反差/情感张力"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "高潮构建",
|
|
|
- "score": 0.6591,
|
|
|
- "path": "/结构/叙事推进/叙事推进节点/高潮构建"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "价值建构",
|
|
|
- "score": 0.5846,
|
|
|
- "path": "/表达/论证说理/提炼升华/价值建构"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "吸引力",
|
|
|
- "candidate": "吸引力",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6577,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "吸引关注",
|
|
|
- "score": 0.6577,
|
|
|
- "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "吸引关注",
|
|
|
- "score": 0.6565,
|
|
|
- "path": "/表达/互动引导/吸引关注"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感张力",
|
|
|
- "score": 0.6122,
|
|
|
- "path": "/表达/论证说理/分析论证/对比反差/情感张力"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "期待感",
|
|
|
- "candidate": "期待感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7309,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "悬念期待",
|
|
|
- "score": 0.7309,
|
|
|
- "path": "/认知/好奇/悬念期待"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "美感",
|
|
|
- "score": 0.595,
|
|
|
- "path": "/情感/美感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感",
|
|
|
- "score": 0.5686,
|
|
|
- "path": "/情感"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "诊断剧情",
|
|
|
- "candidate": "诊断剧情",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5378,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "解读",
|
|
|
- "score": 0.5378,
|
|
|
- "path": "/信息传递/知识传递/解读"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "科普",
|
|
|
- "score": 0.5322,
|
|
|
- "path": "/信息传递/知识传递/科普"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "分析",
|
|
|
- "score": 0.5172,
|
|
|
- "path": "/信息传递/知识传递/分析"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k4",
|
|
|
- "type": "why",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "冲突升级的原理与动力",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片3",
|
|
|
- "卡片5"
|
|
|
- ],
|
|
|
- "阐述": "冲突是行动的源泉，其本质由生活环境和社会状况构成。有效的冲突源于‘对立统一’：必须让具备强烈意志力（名誉、金钱、复仇等需求）的主使人物与同样强大且无情的对立人物相遇。冲突的推进模式是‘攻击—反击’，只有势均力敌的对手通过不断的决策（互为因果）产生反应，才能驱动冲突不断升级并自然走向高潮。",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "冲突升级",
|
|
|
- "candidate": "冲突升级",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7897,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "冲突对抗",
|
|
|
- "score": 0.7897,
|
|
|
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "战争冲突",
|
|
|
- "score": 0.741,
|
|
|
- "path": "/理念/事件/政治事件/战争冲突"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "地缘冲突",
|
|
|
- "score": 0.6708,
|
|
|
- "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "对立统一",
|
|
|
- "candidate": "对立统一",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.8069,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "对立关系",
|
|
|
- "score": 0.8069,
|
|
|
- "path": "/理念/知识/思想/概念范畴/关系结构/对立关系"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "冲突对抗",
|
|
|
- "score": 0.6019,
|
|
|
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "历史规律",
|
|
|
- "score": 0.5954,
|
|
|
- "path": "/理念/知识/历史/历史议题/历史规律"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "人物意志力",
|
|
|
- "candidate": "人物意志力",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.703,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "人物",
|
|
|
- "score": 0.703,
|
|
|
- "path": "/表象/视觉/实体/人物"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "人物形象",
|
|
|
- "score": 0.6869,
|
|
|
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "人物特征",
|
|
|
- "score": 0.6681,
|
|
|
- "path": "/表象/视觉/实体/人物/人物特征"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "情节",
|
|
|
- "candidate": "情节",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6231,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "场景描绘",
|
|
|
- "score": 0.6231,
|
|
|
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "悬念设置",
|
|
|
- "score": 0.6121,
|
|
|
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感铺垫",
|
|
|
- "score": 0.5923,
|
|
|
- "path": "/结构/叙事推进/铺垫准备/情感铺垫"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "攻击反击模式",
|
|
|
- "candidate": "攻击反击模式",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5701,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "结构模式",
|
|
|
- "score": 0.5701,
|
|
|
- "path": "/结构/结构模式"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "矛盾冲突",
|
|
|
- "score": 0.5241,
|
|
|
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "属性效能",
|
|
|
- "score": 0.5136,
|
|
|
- "path": "/表达/信息传达/传达手法/强调突出/属性效能"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "强化戏剧性",
|
|
|
- "candidate": "强化戏剧性",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.4946,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "事实呈现",
|
|
|
- "score": 0.4946,
|
|
|
- "path": "/信息传递/事实呈现"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感抒发",
|
|
|
- "score": 0.4753,
|
|
|
- "path": "/情感联结/情感抒发"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感联结",
|
|
|
- "score": 0.4643,
|
|
|
- "path": "/情感联结"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k5",
|
|
|
- "type": "how",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "剧本切入与节奏构思法",
|
|
|
- "purpose": "确定剧本的起始点并梳理剧情节奏点",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "steps": [
|
|
|
- {
|
|
|
- "id": "s1",
|
|
|
- "input": "初步的故事创意或灵感",
|
|
|
- "directive": "寻找切入点：必须选择一个‘决定点’或‘准备做出决定的点’。例：『通常在导致危机或人生转折的点切入』。",
|
|
|
- "output": "剧本的切入位置（决定点）",
|
|
|
- "出处": [
|
|
|
- "卡片6"
|
|
|
- ],
|
|
|
- "创作阶段": "结构",
|
|
|
- "动作": "确定切入点",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "切入点",
|
|
|
- "candidate": "切入点",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5861,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "痛点问题",
|
|
|
- "score": 0.5861,
|
|
|
- "path": "/理念/知识/商业/产品服务/痛点问题"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "标题",
|
|
|
- "score": 0.551,
|
|
|
- "path": "/表象/视觉/符号/文字符号/标题"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "方法",
|
|
|
- "score": 0.5435,
|
|
|
- "path": "/理念/方法"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "危机时刻",
|
|
|
- "candidate": "危机时刻",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6917,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "紧急救援",
|
|
|
- "score": 0.6917,
|
|
|
- "path": "/理念/事件/社会事件/慈善公益/紧急救援"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "困境生存",
|
|
|
- "score": 0.6228,
|
|
|
- "path": "/理念/现象/生活状态/困境生存"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "救援行动",
|
|
|
- "score": 0.621,
|
|
|
- "path": "/表象/视觉/行为/日常活动/组织活动/救援行动"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "情节起始",
|
|
|
- "candidate": "情节起始",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6173,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "设定铺垫",
|
|
|
- "score": 0.6173,
|
|
|
- "path": "/结构/叙事推进/铺垫准备/设定铺垫"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "开篇引入",
|
|
|
- "score": 0.6101,
|
|
|
- "path": "/结构/叙事推进/开篇引入"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "视觉开篇",
|
|
|
- "score": 0.6047,
|
|
|
- "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "规划开篇",
|
|
|
- "candidate": "规划开篇",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.4821,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "事实呈现",
|
|
|
- "score": 0.4821,
|
|
|
- "path": "/信息传递/事实呈现"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "行为引导",
|
|
|
- "score": 0.4773,
|
|
|
- "path": "/行为引导"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "科普",
|
|
|
- "score": 0.443,
|
|
|
- "path": "/信息传递/知识传递/科普"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "s2",
|
|
|
- "input": "← s1 的剧本切入位置（决定点）",
|
|
|
- "directive": "配置过渡与危机：使用过渡（小冲突）使人物从一种状态进入另一种；重大决定构成转折点，产生危机。",
|
|
|
- "output": "含过渡与危机的剧情链条",
|
|
|
- "出处": [
|
|
|
- "卡片6"
|
|
|
- ],
|
|
|
- "创作阶段": "结构",
|
|
|
- "动作": "节奏排布",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "剧情过渡",
|
|
|
- "candidate": "剧情过渡",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5987,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "场景氛围",
|
|
|
- "score": 0.5987,
|
|
|
- "path": "/表象/视觉/画面/后期/情绪意境/场景氛围"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "跨越时空",
|
|
|
- "score": 0.5858,
|
|
|
- "path": "/表象/视觉/时间/时段/时间跨度/跨越时空"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "旁白解说",
|
|
|
- "score": 0.5777,
|
|
|
- "path": "/表象/声音/语音/配音/旁白解说"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "转折点",
|
|
|
- "candidate": "转折点",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7112,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "历史转折",
|
|
|
- "score": 0.7112,
|
|
|
- "path": "/理念/知识/历史/历史议题/历史转折"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "战略转型",
|
|
|
- "score": 0.5871,
|
|
|
- "path": "/理念/知识/商业/运营策略/战略转型"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "重大变局",
|
|
|
- "score": 0.5866,
|
|
|
- "path": "/理念/事件/政治事件/外交事件/重大变局"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "节奏控制",
|
|
|
- "candidate": "节奏控制",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7357,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "推进节奏",
|
|
|
- "score": 0.7357,
|
|
|
- "path": "/结构/叙事推进/推进节奏"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "基调设定",
|
|
|
- "score": 0.5636,
|
|
|
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事推进",
|
|
|
- "score": 0.5523,
|
|
|
- "path": "/结构/叙事推进"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "状态转换",
|
|
|
- "candidate": "状态转换",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6903,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "内容转换",
|
|
|
- "score": 0.6903,
|
|
|
- "path": "/结构/叙事推进/承接转换/内容转换"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "承接转换",
|
|
|
- "score": 0.6306,
|
|
|
- "path": "/结构/叙事推进/承接转换"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "视角转换",
|
|
|
- "score": 0.6181,
|
|
|
- "path": "/结构/叙事推进/承接转换/视角转换"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "连接剧情",
|
|
|
- "candidate": "连接剧情",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.543,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "情感联结",
|
|
|
- "score": 0.543,
|
|
|
- "path": "/情感联结"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "科普",
|
|
|
- "score": 0.4916,
|
|
|
- "path": "/信息传递/知识传递/科普"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "事实呈现",
|
|
|
- "score": 0.477,
|
|
|
- "path": "/信息传递/事实呈现"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "s3",
|
|
|
- "input": "← s2 的剧情链条",
|
|
|
- "directive": "推向高潮与结局：由危机预示高潮，最终通过前提的逻辑得出结局。",
|
|
|
- "output": "完整的剧情结构规划（含高潮与结局）",
|
|
|
- "出处": [
|
|
|
- "卡片6"
|
|
|
- ],
|
|
|
- "创作阶段": "结构",
|
|
|
- "动作": "完成大纲",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "高潮",
|
|
|
- "candidate": "高潮",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5535,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "情感",
|
|
|
- "score": 0.5535,
|
|
|
- "path": "/理念/情感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "标题",
|
|
|
- "score": 0.5417,
|
|
|
- "path": "/表象/视觉/符号/文字符号/标题"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情绪意境",
|
|
|
- "score": 0.5296,
|
|
|
- "path": "/表象/视觉/画面/后期/情绪意境"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "结局",
|
|
|
- "candidate": "结局",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6385,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "生命终结",
|
|
|
- "score": 0.6385,
|
|
|
- "path": "/理念/现象/生活状态/个人境遇/身心状态/生命终结"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "标题",
|
|
|
- "score": 0.6069,
|
|
|
- "path": "/表象/视觉/符号/文字符号/标题"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "战局结果",
|
|
|
- "score": 0.5973,
|
|
|
- "path": "/理念/知识/政治/军事安全/军事行动/战局结果"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "剧情结构",
|
|
|
- "candidate": "剧情结构",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7514,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "对话结构",
|
|
|
- "score": 0.7514,
|
|
|
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事逻辑",
|
|
|
- "score": 0.7212,
|
|
|
- "path": "/架构/逻辑/叙事逻辑"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "结构编排",
|
|
|
- "score": 0.69,
|
|
|
- "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "情节收束",
|
|
|
- "candidate": "情节收束",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7894,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "情感收束",
|
|
|
- "score": 0.7894,
|
|
|
- "path": "/结构/叙事推进/收束归纳/情感收束"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "闭环收束",
|
|
|
- "score": 0.7428,
|
|
|
- "path": "/结构/叙事推进/收束归纳/闭环收束"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "收束归纳",
|
|
|
- "score": 0.738,
|
|
|
- "path": "/结构/叙事推进/收束归纳"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "完成叙事",
|
|
|
- "candidate": "完成叙事",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5056,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "事实呈现",
|
|
|
- "score": 0.5056,
|
|
|
- "path": "/信息传递/事实呈现"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "解读",
|
|
|
- "score": 0.454,
|
|
|
- "path": "/信息传递/知识传递/解读"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "知识传递",
|
|
|
- "score": 0.4346,
|
|
|
- "path": "/信息传递/知识传递"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ],
|
|
|
- "dropped": []
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "post_id": "680659e8000000001a007a11",
|
|
|
- "source_id": "xhs_680659e8000000001a007a11",
|
|
|
- "title": "故事设计原理拆解学习",
|
|
|
- "platform": "xiaohongshu",
|
|
|
- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11",
|
|
|
- "media": {
|
|
|
- "type": "image",
|
|
|
- "video_url": null,
|
|
|
- "images": [
|
|
|
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp"
|
|
|
- ]
|
|
|
- },
|
|
|
- "cards": [
|
|
|
- {
|
|
|
- "index": 1,
|
|
|
- "content": "故事五部分构成：阐述、激励事件（诱发事件）、进展纠葛（上升动作）、危机（情节突转）、高潮（问题解决）、结局（下降动作）。激励事件分为随机（巧合）和有因（抉择）两种，通常在故事前1/4时段内发生。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 2,
|
|
|
- "content": "激励事件的功能：打破平衡、激发欲望。故事构思模式：最坏的事如何变成最好（或反之）。进展纠葛指人物面对抗力时产生的冲突。冲突分为内心冲突、个人冲突、个人-外界冲突。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 3,
|
|
|
- "content": "冲突原则：无冲突无故事。宏观结构幕设计：一个三幕故事要求四个重大场景：开篇激励事件，以及三幕各自的高潮。次情节有其自身的幕结构。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 4,
|
|
|
- "content": "场景设计要素：节拍构成场景。转折点的四重效果：惊奇、增强好奇心、见识和新方向。伏笔与分晓：伏笔是知识的层层铺好，分晓是将铺设的知识传达给观众。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 5,
|
|
|
- "content": "情感转变：核心情感为快感与痛感。通过价值的转变（正面/负面）引发观众情感。回报递减定理：情感连续重复效果会减少，需动态交替。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 6,
|
|
|
- "content": "选择的性质：真正的选择是两难之择（不可调和的两善取其一，或两恶取其轻）。三方框架：通过人物A、B、C的三角设计形成闭合式结局和丰富冲突。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 7,
|
|
|
- "content": "场景分析五步程序：1.确定冲突（明确场景目标与对抗力量）；2.标注开篇价值（正/负面）；3.将场景分解为节拍（动作/反应的交流）；4.标注结尾价值并与开篇比较；5.概述节拍并标注转折点位置。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 8,
|
|
|
- "content": "危机设计：危机是危险中的机会，是故事中最高压、最紧张的决定时刻，必须是真正的两难之境。危机揭示人物深层性格。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 9,
|
|
|
- "content": "高潮与结局：高潮必须充满意义，是价值从一面到另一面的剧变。结局的用途包括：为次情节提供高潮场景、展示高潮影响、表示对观众的尊重。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp"
|
|
|
- }
|
|
|
- ],
|
|
|
- "knowledges": [
|
|
|
- {
|
|
|
- "id": "k1",
|
|
|
- "type": "how",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "场景分析五步程序",
|
|
|
- "purpose": "通过五个步骤对单个场景进行深度分析与定稿",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "steps": [
|
|
|
- {
|
|
|
- "id": "s1",
|
|
|
- "input": "原始场景构思",
|
|
|
- "directive": "明确该场景中人物的具体目标以及阻碍目标的对抗力量。",
|
|
|
- "output": "场景冲突定义",
|
|
|
- "出处": [
|
|
|
- "卡片7"
|
|
|
- ],
|
|
|
- "创作阶段": "构思",
|
|
|
- "动作": "确定冲突",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "人物目标",
|
|
|
- "candidate": "人物目标",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7195,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "人物",
|
|
|
- "score": 0.7195,
|
|
|
- "path": "/表象/视觉/实体/人物"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "人物形象",
|
|
|
- "score": 0.6955,
|
|
|
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "人物特征",
|
|
|
- "score": 0.6954,
|
|
|
- "path": "/表象/视觉/实体/人物/人物特征"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "对抗力量",
|
|
|
- "candidate": "对抗力量",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.741,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "力量对比",
|
|
|
- "score": 0.741,
|
|
|
- "path": "/理念/知识/政治/国际政治/国际博弈/力量对比"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "冲突对抗",
|
|
|
- "score": 0.7169,
|
|
|
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "威慑力量",
|
|
|
- "score": 0.646,
|
|
|
- "path": "/理念/知识/政治/军事安全/军事力量/威慑力量"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "冲突设置",
|
|
|
- "candidate": "冲突设置",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6911,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "矛盾冲突",
|
|
|
- "score": 0.6911,
|
|
|
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "悬念设置",
|
|
|
- "score": 0.5635,
|
|
|
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "基调设定",
|
|
|
- "score": 0.5116,
|
|
|
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "界定冲突",
|
|
|
- "candidate": "界定冲突",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5064,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "解读",
|
|
|
- "score": 0.5064,
|
|
|
- "path": "/信息传递/知识传递/解读"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "事实呈现",
|
|
|
- "score": 0.4939,
|
|
|
- "path": "/信息传递/事实呈现"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "揭露",
|
|
|
- "score": 0.4884,
|
|
|
- "path": "/信息传递/事实呈现/揭露"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "s2",
|
|
|
- "input": "← s1 的场景冲突定义",
|
|
|
- "directive": "识别并标注场景开始处的核心价值状态（如：生命/死亡、爱/恨等正负面状态）。",
|
|
|
- "output": "开篇价值状态",
|
|
|
- "出处": [
|
|
|
- "卡片7"
|
|
|
- ],
|
|
|
- "创作阶段": "构思",
|
|
|
- "动作": "标注开篇价值",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "核心价值状态",
|
|
|
- "candidate": "核心价值状态",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6699,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "价值观念",
|
|
|
- "score": 0.6699,
|
|
|
- "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "价值导向",
|
|
|
- "score": 0.6612,
|
|
|
- "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "具体价值观",
|
|
|
- "score": 0.6471,
|
|
|
- "path": "/理念/观念/个人观念/人生感悟/人生态度/具体价值观"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "状态量化",
|
|
|
- "candidate": "状态量化",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6112,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "困境状态",
|
|
|
- "score": 0.6112,
|
|
|
- "path": "/表达/论证说理/分析论证/揭示溯因/困境状态"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "定性定格",
|
|
|
- "score": 0.5271,
|
|
|
- "path": "/表达/形象塑造/品质体现/形象整合/定性定格"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "内容转换",
|
|
|
- "score": 0.5263,
|
|
|
- "path": "/结构/叙事推进/承接转换/内容转换"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "建立基准",
|
|
|
- "candidate": "建立基准",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.4801,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "行为引导",
|
|
|
- "score": 0.4801,
|
|
|
- "path": "/行为引导"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "分析",
|
|
|
- "score": 0.4521,
|
|
|
- "path": "/信息传递/知识传递/分析"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "关系维护",
|
|
|
- "score": 0.4436,
|
|
|
- "path": "/情感联结/关系维护"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "s3",
|
|
|
- "input": "← s2 的开篇价值状态",
|
|
|
- "directive": "将场景细化为“动作/反应”的细微交流环节。",
|
|
|
- "output": "场景节拍清单",
|
|
|
- "出处": [
|
|
|
- "卡片7"
|
|
|
- ],
|
|
|
- "创作阶段": "结构",
|
|
|
- "动作": "分解节拍",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "动作反应",
|
|
|
- "candidate": "动作反应",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7537,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "反应回应",
|
|
|
- "score": 0.7537,
|
|
|
- "path": "/表象/视觉/行为/人际互动/反应回应"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "动作姿态",
|
|
|
- "score": 0.6936,
|
|
|
- "path": "/表象/视觉/行为/表演行为/舞蹈/动作姿态"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "惊异反应",
|
|
|
- "score": 0.6647,
|
|
|
- "path": "/表象/视觉/行为/人际互动/反应回应/惊异反应"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "场景节拍",
|
|
|
- "candidate": "场景节拍",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6859,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "场景描写",
|
|
|
- "score": 0.6859,
|
|
|
- "path": "/架构/修辞/描写刻画/细节描绘/场景描写"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "场景取景",
|
|
|
- "score": 0.6844,
|
|
|
- "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄取景/场景取景"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "场景植入",
|
|
|
- "score": 0.6617,
|
|
|
- "path": "/架构/策略/认知引导/场景植入"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "颗粒度拆解",
|
|
|
- "candidate": "颗粒度拆解",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.691,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "拆解剖析",
|
|
|
- "score": 0.691,
|
|
|
- "path": "/表达/论证说理/分析论证/拆解剖析"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "分析解构",
|
|
|
- "score": 0.6653,
|
|
|
- "path": "/表达/信息传达/传达深度/详细说明/分析解构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "因果解析",
|
|
|
- "score": 0.5844,
|
|
|
- "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/因果解析"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "细化过程",
|
|
|
- "candidate": "细化过程",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5248,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "裂变",
|
|
|
- "score": 0.5248,
|
|
|
- "path": "/行为引导/裂变"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "信息扩散",
|
|
|
- "score": 0.4961,
|
|
|
- "path": "/信息传递/信息扩散"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "分析",
|
|
|
- "score": 0.4919,
|
|
|
- "path": "/信息传递/知识传递/分析"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "s4",
|
|
|
- "input": "← s3 的场景节拍清单",
|
|
|
- "directive": "标注场景结束时的价值状态，并与开篇价值进行对比，确认是否发生了转变。",
|
|
|
- "output": "结尾价值对比",
|
|
|
- "出处": [
|
|
|
- "卡片7"
|
|
|
- ],
|
|
|
- "创作阶段": "打磨",
|
|
|
- "动作": "标注结尾价值",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "价值转变",
|
|
|
- "candidate": "价值转变",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7388,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "价值观念",
|
|
|
- "score": 0.7388,
|
|
|
- "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "价值导向",
|
|
|
- "score": 0.7287,
|
|
|
- "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "价值观反思",
|
|
|
- "score": 0.7104,
|
|
|
- "path": "/理念/现象/社会问题/文化精神/价值观反思"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "对比分析",
|
|
|
- "candidate": "对比分析",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7469,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "对比引入",
|
|
|
- "score": 0.7469,
|
|
|
- "path": "/结构/叙事推进/开篇引入/策略引入/对比引入"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "对比衬托",
|
|
|
- "score": 0.7089,
|
|
|
- "path": "/表达/信息传达/传达手法/强调突出/对比衬托"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "对比反差",
|
|
|
- "score": 0.693,
|
|
|
- "path": "/表达/论证说理/分析论证/对比反差"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "验证有效性",
|
|
|
- "candidate": "验证有效性",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.4196,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "分析",
|
|
|
- "score": 0.4196,
|
|
|
- "path": "/信息传递/知识传递/分析"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "关系维护",
|
|
|
- "score": 0.3861,
|
|
|
- "path": "/情感联结/关系维护"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "解读",
|
|
|
- "score": 0.3856,
|
|
|
- "path": "/信息传递/知识传递/解读"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "s5",
|
|
|
- "input": "← s4 的结尾价值对比",
|
|
|
- "directive": "对所有节拍进行总结，并精准找出发生转折的点。",
|
|
|
- "output": "场景分析总结与转折点定位",
|
|
|
- "出处": [
|
|
|
- "卡片7"
|
|
|
- ],
|
|
|
- "创作阶段": "打磨",
|
|
|
- "动作": "概述节拍并标注转折点",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "转折点",
|
|
|
- "candidate": "转折点",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7099,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "历史转折",
|
|
|
- "score": 0.7099,
|
|
|
- "path": "/理念/知识/历史/历史议题/历史转折"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "重大变局",
|
|
|
- "score": 0.5844,
|
|
|
- "path": "/理念/事件/政治事件/外交事件/重大变局"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "战略转型",
|
|
|
- "score": 0.5842,
|
|
|
- "path": "/理念/知识/商业/运营策略/战略转型"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "结构总结",
|
|
|
- "candidate": "结构总结",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7903,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "结构",
|
|
|
- "score": 0.7903,
|
|
|
- "path": "/结构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "结构导航",
|
|
|
- "score": 0.7233,
|
|
|
- "path": "/结构/叙事推进/开篇引入/直述开篇/结构导航"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "结构模式",
|
|
|
- "score": 0.7116,
|
|
|
- "path": "/结构/结构模式"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "定位核心",
|
|
|
- "candidate": "定位核心",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.4946,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "裂变",
|
|
|
- "score": 0.4946,
|
|
|
- "path": "/行为引导/裂变"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "行为引导",
|
|
|
- "score": 0.4924,
|
|
|
- "path": "/行为引导"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "解读",
|
|
|
- "score": 0.4779,
|
|
|
- "path": "/信息传递/知识传递/解读"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k2",
|
|
|
- "type": "what",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "故事五部分构成序列",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片1"
|
|
|
- ],
|
|
|
- "概要": "故事在时间维度上由五个核心部分线性排列而成。",
|
|
|
- "kind": "序列",
|
|
|
- "维度拆分规则": null,
|
|
|
- "body": [
|
|
|
- {
|
|
|
- "item_name": "阐述",
|
|
|
- "item_desc": "故事的背景交代部分。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "激励事件",
|
|
|
- "item_desc": "打破平衡、激发欲望的诱发事件。分为随机（巧合）和有因（抉择）两种，通常在故事前1/4发生。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "进展纠葛",
|
|
|
- "item_desc": "由于抗力产生的冲突（上升动作）。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "危机/高潮",
|
|
|
- "item_desc": "危机是情节突转，高潮是问题的最终解决。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "结局",
|
|
|
- "item_desc": "故事的下降动作与收尾。",
|
|
|
- "作用域": []
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "激励事件",
|
|
|
- "candidate": "激励事件",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7084,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "事件",
|
|
|
- "score": 0.7084,
|
|
|
- "path": "/理念/事件"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "事件评价",
|
|
|
- "score": 0.6426,
|
|
|
- "path": "/理念/观念/社会观念/时政评议/历史评价/事件评价"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "社会事件",
|
|
|
- "score": 0.637,
|
|
|
- "path": "/理念/事件/社会事件"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "进展纠葛",
|
|
|
- "candidate": "进展纠葛",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5904,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "利益关系",
|
|
|
- "score": 0.5904,
|
|
|
- "path": "/理念/知识/政治/国际政治/国际博弈/利益关系"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "关系互动",
|
|
|
- "score": 0.5276,
|
|
|
- "path": "/表象/视觉/行为/人际互动/关系行为/关系互动"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "冲突对抗",
|
|
|
- "score": 0.526,
|
|
|
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "危机高潮",
|
|
|
- "candidate": "危机高潮",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5644,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "紧急救援",
|
|
|
- "score": 0.5644,
|
|
|
- "path": "/理念/事件/社会事件/慈善公益/紧急救援"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "冲突对抗",
|
|
|
- "score": 0.5619,
|
|
|
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "生命终结",
|
|
|
- "score": 0.5522,
|
|
|
- "path": "/理念/现象/生活状态/个人境遇/身心状态/生命终结"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "五部分序列",
|
|
|
- "candidate": "五部分序列",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5688,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "分段结构",
|
|
|
- "score": 0.5688,
|
|
|
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "时序变迁",
|
|
|
- "score": 0.5316,
|
|
|
- "path": "/架构/创意/对比反差/并置对比/时空对比/时序变迁"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "并列结构",
|
|
|
- "score": 0.5315,
|
|
|
- "path": "/架构/叙事/叙事技法/对照叙事/并列结构"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "线性结构",
|
|
|
- "candidate": "线性结构",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6542,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "并列结构",
|
|
|
- "score": 0.6542,
|
|
|
- "path": "/架构/叙事/叙事技法/对照叙事/并列结构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "对话结构",
|
|
|
- "score": 0.632,
|
|
|
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "分段结构",
|
|
|
- "score": 0.622,
|
|
|
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "情节铺排",
|
|
|
- "candidate": "情节铺排",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.68,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "情感铺垫",
|
|
|
- "score": 0.68,
|
|
|
- "path": "/结构/叙事推进/铺垫准备/情感铺垫"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "设定铺垫",
|
|
|
- "score": 0.6664,
|
|
|
- "path": "/结构/叙事推进/铺垫准备/设定铺垫"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "悬念设置",
|
|
|
- "score": 0.6624,
|
|
|
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "构建剧作架构",
|
|
|
- "candidate": "构建剧作架构",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.4717,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "事实呈现",
|
|
|
- "score": 0.4717,
|
|
|
- "path": "/信息传递/事实呈现"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "解读",
|
|
|
- "score": 0.4593,
|
|
|
- "path": "/信息传递/知识传递/解读"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "裂变",
|
|
|
- "score": 0.4589,
|
|
|
- "path": "/行为引导/裂变"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k3",
|
|
|
- "type": "what",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "故事冲突的三种类型",
|
|
|
- "业务阶段": [
|
|
|
- "灵感",
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片2"
|
|
|
- ],
|
|
|
- "概要": "按冲突发生的领域划分故事对抗力的来源。",
|
|
|
- "kind": "子集",
|
|
|
- "维度拆分规则": "冲突范围",
|
|
|
- "body": [
|
|
|
- {
|
|
|
- "item_name": "内心冲突",
|
|
|
- "item_desc": "人物自身内部的挣扎。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "个人冲突",
|
|
|
- "item_desc": "人与人之间的直接对抗。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "个人-外界冲突",
|
|
|
- "item_desc": "人与社会、自然或未知环境的冲突。",
|
|
|
- "作用域": []
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "内心冲突",
|
|
|
- "candidate": "内心冲突",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7141,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "内心感受",
|
|
|
- "score": 0.7141,
|
|
|
- "path": "/理念/观念/个人观念/人生感悟/内心感受"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "冲突对抗",
|
|
|
- "score": 0.7057,
|
|
|
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "战争冲突",
|
|
|
- "score": 0.6503,
|
|
|
- "path": "/理念/事件/政治事件/战争冲突"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "个人冲突",
|
|
|
- "candidate": "个人冲突",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7294,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "冲突对抗",
|
|
|
- "score": 0.7294,
|
|
|
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "战争冲突",
|
|
|
- "score": 0.6717,
|
|
|
- "path": "/理念/事件/政治事件/战争冲突"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "个人观念",
|
|
|
- "score": 0.6297,
|
|
|
- "path": "/理念/观念/个人观念"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "社会环境冲突",
|
|
|
- "candidate": "社会环境冲突",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.676,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "社会问题",
|
|
|
- "score": 0.676,
|
|
|
- "path": "/理念/现象/社会问题"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "冲突对抗",
|
|
|
- "score": 0.6741,
|
|
|
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "社会事件",
|
|
|
- "score": 0.6694,
|
|
|
- "path": "/理念/事件/社会事件"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "对抗力分类",
|
|
|
- "candidate": "对抗力分类",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5073,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "维度对比",
|
|
|
- "score": 0.5073,
|
|
|
- "path": "/表达/论证说理/分析论证/对比反差/维度对比"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "性质定性",
|
|
|
- "score": 0.4761,
|
|
|
- "path": "/表达/论证说理/分析论证/论证评判/定性确立/性质定性"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "论点加固",
|
|
|
- "score": 0.4688,
|
|
|
- "path": "/表达/信息传达/传达手法/强调突出/论点加固"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "拓展冲突维度",
|
|
|
- "candidate": "拓展冲突维度",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5144,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "关系维护",
|
|
|
- "score": 0.5144,
|
|
|
- "path": "/情感联结/关系维护"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "信息扩散",
|
|
|
- "score": 0.5135,
|
|
|
- "path": "/信息传递/信息扩散"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "裂变",
|
|
|
- "score": 0.4974,
|
|
|
- "path": "/行为引导/裂变"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k4",
|
|
|
- "type": "what",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "转折点的四重效果",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片4"
|
|
|
- ],
|
|
|
- "概要": "场景中发生转折时应当带给观众的四种心理感受。",
|
|
|
- "kind": "多维关系",
|
|
|
- "维度拆分规则": null,
|
|
|
- "body": [
|
|
|
- {
|
|
|
- "item_name": "惊奇",
|
|
|
- "item_desc": "出乎意料的效果。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "增强好奇心",
|
|
|
- "item_desc": "引导观众对后续发展的探索欲。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "见识",
|
|
|
- "item_desc": "提供新的洞察。 ",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "新方向",
|
|
|
- "item_desc": "改变故事的走向。",
|
|
|
- "作用域": []
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "惊奇感",
|
|
|
- "candidate": "惊奇感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.8329,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "惊奇",
|
|
|
- "score": 0.8329,
|
|
|
- "path": "/认知/惊奇"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "美感",
|
|
|
- "score": 0.6178,
|
|
|
- "path": "/情感/美感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "悬念期待",
|
|
|
- "score": 0.5833,
|
|
|
- "path": "/认知/好奇/悬念期待"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "好奇心",
|
|
|
- "candidate": "好奇心",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.8113,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "好奇",
|
|
|
- "score": 0.8113,
|
|
|
- "path": "/认知/好奇"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "探究求知",
|
|
|
- "score": 0.6359,
|
|
|
- "path": "/认知/好奇/探究求知"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "惊奇",
|
|
|
- "score": 0.631,
|
|
|
- "path": "/认知/惊奇"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "洞察感",
|
|
|
- "candidate": "洞察感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6227,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "美感",
|
|
|
- "score": 0.6227,
|
|
|
- "path": "/情感/美感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感",
|
|
|
- "score": 0.609,
|
|
|
- "path": "/情感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "同感",
|
|
|
- "score": 0.6021,
|
|
|
- "path": "/情感/同感"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "叙事突转",
|
|
|
- "candidate": "叙事突转",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7011,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "叙事闭合",
|
|
|
- "score": 0.7011,
|
|
|
- "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事推进",
|
|
|
- "score": 0.6872,
|
|
|
- "path": "/结构/叙事推进"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事增色",
|
|
|
- "score": 0.6512,
|
|
|
- "path": "/表达/信息传达/传达深度/补充细化/叙事增色"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "强化观众体验",
|
|
|
- "candidate": "强化观众体验",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.544,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "粉丝互动",
|
|
|
- "score": 0.544,
|
|
|
- "path": "/情感联结/关系维护/粉丝互动"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "商业推广",
|
|
|
- "score": 0.482,
|
|
|
- "path": "/行为引导/商业推广"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感联结",
|
|
|
- "score": 0.4706,
|
|
|
- "path": "/情感联结"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k5",
|
|
|
- "type": "why",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "真正选择的“两难”原理",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片6",
|
|
|
- "卡片8"
|
|
|
- ],
|
|
|
- "阐述": "真正的选择必须是两难之择，即在不可调和的两善中取其一，或在两恶中取其轻。这种危机时刻是故事中最高压、最紧张的时刻，不仅能制造强烈的冲突，还能揭示人物的深层性格。",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "两难抉择",
|
|
|
- "candidate": "两难抉择",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6307,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "苦难困境",
|
|
|
- "score": 0.6307,
|
|
|
- "path": "/理念/现象/生活状态/个人境遇/身心状态/苦难困境"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "困境生存",
|
|
|
- "score": 0.6022,
|
|
|
- "path": "/理念/现象/生活状态/困境生存"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "博弈策略",
|
|
|
- "score": 0.5598,
|
|
|
- "path": "/理念/知识/政治/国际政治/国际博弈/博弈策略"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "人物性格",
|
|
|
- "candidate": "人物性格",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.8264,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "人物形象",
|
|
|
- "score": 0.8264,
|
|
|
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "人物特征",
|
|
|
- "score": 0.816,
|
|
|
- "path": "/表象/视觉/实体/人物/人物特征"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "人物评价",
|
|
|
- "score": 0.8014,
|
|
|
- "path": "/理念/观念/社会观念/时政评议/历史评价/人物评价"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "高压紧张感",
|
|
|
- "candidate": "高压紧张感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5488,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "焦虑恐惧",
|
|
|
- "score": 0.5488,
|
|
|
- "path": "/情感/共情/焦虑恐惧"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "反差冲击",
|
|
|
- "score": 0.5302,
|
|
|
- "path": "/认知/惊奇/反差冲击"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "舒畅松弛",
|
|
|
- "score": 0.5257,
|
|
|
- "path": "/情感/共情/舒畅松弛"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "性格揭示",
|
|
|
- "candidate": "性格揭示",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6227,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "揭示溯因",
|
|
|
- "score": 0.6227,
|
|
|
- "path": "/表达/论证说理/分析论证/揭示溯因"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "行为刻画",
|
|
|
- "score": 0.5979,
|
|
|
- "path": "/表达/形象塑造/行为刻画"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "形象刻画",
|
|
|
- "score": 0.565,
|
|
|
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "制造极致冲突",
|
|
|
- "candidate": "制造极致冲突",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5042,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "裂变",
|
|
|
- "score": 0.5042,
|
|
|
- "path": "/行为引导/裂变"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "事实呈现",
|
|
|
- "score": 0.5012,
|
|
|
- "path": "/信息传递/事实呈现"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "揭露",
|
|
|
- "score": 0.4641,
|
|
|
- "path": "/信息传递/事实呈现/揭露"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k6",
|
|
|
- "type": "why",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "情感回报递减定理",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片5"
|
|
|
- ],
|
|
|
- "阐述": "如果情感连续重复出现，其效果会随着时间减少。因此在创作中需要通过价值的正面与负面动态交替，来引导核心情感（快感与痛感）的转变，从而确保持续吸引观众。",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "情感回报递减",
|
|
|
- "candidate": "情感回报递减",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6368,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "情感",
|
|
|
- "score": 0.6368,
|
|
|
- "path": "/理念/情感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感体验",
|
|
|
- "score": 0.6108,
|
|
|
- "path": "/理念/观念/个人观念/人生感悟/内心感受/情感体验"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "人际情感",
|
|
|
- "score": 0.609,
|
|
|
- "path": "/理念/情感/人际情感"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "正负价值交替",
|
|
|
- "candidate": "正负价值交替",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5911,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "价值导向",
|
|
|
- "score": 0.5911,
|
|
|
- "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "价值思辨",
|
|
|
- "score": 0.5881,
|
|
|
- "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "价值观反思",
|
|
|
- "score": 0.5807,
|
|
|
- "path": "/理念/现象/社会问题/文化精神/价值观反思"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "快感",
|
|
|
- "candidate": "快感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.675,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "美感",
|
|
|
- "score": 0.675,
|
|
|
- "path": "/情感/美感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感",
|
|
|
- "score": 0.6308,
|
|
|
- "path": "/情感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "风格美感",
|
|
|
- "score": 0.5786,
|
|
|
- "path": "/情感/美感/风格美感"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "痛感",
|
|
|
- "candidate": "痛感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6132,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "美感",
|
|
|
- "score": 0.6132,
|
|
|
- "path": "/情感/美感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感",
|
|
|
- "score": 0.5646,
|
|
|
- "path": "/情感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "同感",
|
|
|
- "score": 0.5641,
|
|
|
- "path": "/情感/同感"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "动态节奏控制",
|
|
|
- "candidate": "动态节奏控制",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.657,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "推进节奏",
|
|
|
- "score": 0.657,
|
|
|
- "path": "/结构/叙事推进/推进节奏"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "动态历程",
|
|
|
- "score": 0.6177,
|
|
|
- "path": "/表达/信息传达/传达手法/信息呈现/动态历程"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "基调设定",
|
|
|
- "score": 0.5435,
|
|
|
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "维持观众注意力",
|
|
|
- "candidate": "维持观众注意力",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5201,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "关系维护",
|
|
|
- "score": 0.5201,
|
|
|
- "path": "/情感联结/关系维护"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "粉丝互动",
|
|
|
- "score": 0.5113,
|
|
|
- "path": "/情感联结/关系维护/粉丝互动"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "事实呈现",
|
|
|
- "score": 0.503,
|
|
|
- "path": "/信息传递/事实呈现"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "post_id": "67e4bdf50000000006028a59",
|
|
|
- "source_id": "xhs_67e4bdf50000000006028a59",
|
|
|
- "title": "只要学会这几样，写短视频脚本真的不难❗️",
|
|
|
- "platform": "xiaohongshu",
|
|
|
- "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59",
|
|
|
- "media": {
|
|
|
- "type": "image",
|
|
|
- "video_url": null,
|
|
|
- "images": [
|
|
|
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp"
|
|
|
- ]
|
|
|
- },
|
|
|
- "cards": [
|
|
|
- {
|
|
|
- "index": 1,
|
|
|
- "content": "短视频脚本创作流：1.确定选题；2.搭建框架（人物、场景、事件）；3.细节完善（镜号、拍摄场景、画面内容描述、拍摄技巧、字幕、音乐音效、时长建议）。其中建议长视频每15秒需有重点，短视频3-5秒内呈现主题。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 2,
|
|
|
- "content": "脚本构思三步骤与要素：提供包含标题、视频画面、景别、角度、时长、视频文案的分镜头表格。构思建议：开门见山点名主题、提出疑问戳用户痛点、讲述故事制造起伏、抛出后续问题引发互动等。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 3,
|
|
|
- "content": "分镜头脚本公式：1.vlog公式（共鸣=人物+状态+情感；好奇=时间/观点+悬念等）；2.脚本三要素（开头噱头、中间论述、结尾总结）；3.黄金结构（引子：视觉冲击/创意起手；内容主体：故事线/节奏把握；结尾：印象点/情感/行动引导）。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 4,
|
|
|
- "content": "常用构图方法论：水平线构图（稳定宽广）、对角线构图（动感吸引注意力）、中心构图（主体突出）、框式构图（穿透感/神秘感）、九宫格构图（排列主体更醒目）、三分法构图（简单化复杂画面）。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp"
|
|
|
- }
|
|
|
- ],
|
|
|
- "knowledges": [
|
|
|
- {
|
|
|
- "id": "k1",
|
|
|
- "type": "how",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "短视频脚本创作流",
|
|
|
- "purpose": "从确定选题到完成一份包含视听细节的脚本",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "steps": [
|
|
|
- {
|
|
|
- "id": "s1",
|
|
|
- "input": "创作意向/原始素材",
|
|
|
- "directive": "依据创作目标确定选题。例：『确定选题』",
|
|
|
- "output": "确定的选题",
|
|
|
- "出处": [
|
|
|
- "卡片1"
|
|
|
- ],
|
|
|
- "创作阶段": "定向",
|
|
|
- "动作": "确定选题",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "短视频选题",
|
|
|
- "candidate": "短视频选题",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5817,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "标题",
|
|
|
- "score": 0.5817,
|
|
|
- "path": "/表象/视觉/符号/文字符号/标题"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "动效字幕",
|
|
|
- "score": 0.5538,
|
|
|
- "path": "/表象/视觉/符号/文字符号/字幕/动效字幕"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "政务媒体",
|
|
|
- "score": 0.5536,
|
|
|
- "path": "/表象/视觉/实体/机构/政务机构/政务媒体"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "目标拆解",
|
|
|
- "candidate": "目标拆解",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6595,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "拆解剖析",
|
|
|
- "score": 0.6595,
|
|
|
- "path": "/表达/论证说理/分析论证/拆解剖析"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "分析解构",
|
|
|
- "score": 0.6047,
|
|
|
- "path": "/表达/信息传达/传达深度/详细说明/分析解构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "因果解析",
|
|
|
- "score": 0.5313,
|
|
|
- "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/因果解析"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "规划",
|
|
|
- "candidate": "规划",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.481,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "行为引导",
|
|
|
- "score": 0.481,
|
|
|
- "path": "/行为引导"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "分析",
|
|
|
- "score": 0.4797,
|
|
|
- "path": "/信息传递/知识传递/分析"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "教学",
|
|
|
- "score": 0.4722,
|
|
|
- "path": "/信息传递/知识传递/教学"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "s2",
|
|
|
- "input": "← s1 的〈确定的选题〉",
|
|
|
- "directive": "围绕选题搭建核心框架，明确人物、场景和事件。例：『搭建框架（人物、场景、事件）』",
|
|
|
- "output": "脚本框架（含人物、场景、事件）",
|
|
|
- "出处": [
|
|
|
- "卡片1"
|
|
|
- ],
|
|
|
- "创作阶段": "构思",
|
|
|
- "动作": "搭建框架",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "脚本框架",
|
|
|
- "candidate": "脚本框架",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5555,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "场景形象",
|
|
|
- "score": 0.5555,
|
|
|
- "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "概念构想",
|
|
|
- "score": 0.551,
|
|
|
- "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "清单列表",
|
|
|
- "score": 0.5463,
|
|
|
- "path": "/表象/视觉/符号/文字符号/标注/清单列表"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "叙事要素",
|
|
|
- "candidate": "叙事要素",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7066,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "历史叙事",
|
|
|
- "score": 0.7066,
|
|
|
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "构成要素",
|
|
|
- "score": 0.6372,
|
|
|
- "path": "/理念/知识/思想/概念范畴/关系结构/构成要素"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "人物故事",
|
|
|
- "score": 0.5836,
|
|
|
- "path": "/理念/事件/社会事件/人物故事"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "结构搭建",
|
|
|
- "candidate": "结构搭建",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7107,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "结构",
|
|
|
- "score": 0.7107,
|
|
|
- "path": "/结构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "结构导航",
|
|
|
- "score": 0.6514,
|
|
|
- "path": "/结构/叙事推进/开篇引入/直述开篇/结构导航"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "结构模式",
|
|
|
- "score": 0.6231,
|
|
|
- "path": "/结构/结构模式"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "规划",
|
|
|
- "candidate": "规划",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.4826,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "行为引导",
|
|
|
- "score": 0.4826,
|
|
|
- "path": "/行为引导"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "分析",
|
|
|
- "score": 0.4781,
|
|
|
- "path": "/信息传递/知识传递/分析"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "教学",
|
|
|
- "score": 0.4747,
|
|
|
- "path": "/信息传递/知识传递/教学"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "s3",
|
|
|
- "input": "← s2 的〈脚本框架（含人物、场景、事件）〉",
|
|
|
- "directive": "将框架细化为镜头级语言。填充：镜号、拍摄场景、画面内容描述、拍摄技巧、字幕、音乐音效、时长建议。例：『细节完善』",
|
|
|
- "output": "分镜头脚本成品",
|
|
|
- "出处": [
|
|
|
- "卡片1",
|
|
|
- "卡片2"
|
|
|
- ],
|
|
|
- "创作阶段": "结构",
|
|
|
- "动作": "细节完善",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "镜头语言",
|
|
|
- "candidate": "镜头语言",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7448,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "镜头",
|
|
|
- "score": 0.7448,
|
|
|
- "path": "/表象/视觉/画面/镜头"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "影视对白",
|
|
|
- "score": 0.6025,
|
|
|
- "path": "/表象/视觉/符号/文字符号/正文/影视对白"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "构图",
|
|
|
- "score": 0.5953,
|
|
|
- "path": "/表象/视觉/画面/构图"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "制作细节",
|
|
|
- "candidate": "制作细节",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7076,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "日常细节",
|
|
|
- "score": 0.7076,
|
|
|
- "path": "/理念/现象/生活状态/日常细节"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "生活细节",
|
|
|
- "score": 0.6451,
|
|
|
- "path": "/理念/现象/生活状态/个人境遇/生活状态/生活细节"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "工艺品质",
|
|
|
- "score": 0.5987,
|
|
|
- "path": "/理念/知识/商业/产品服务/产品特征/工艺品质"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "分镜头脚本",
|
|
|
- "candidate": "分镜头脚本",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6179,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "影视素材",
|
|
|
- "score": 0.6179,
|
|
|
- "path": "/呈现/视觉/视觉制作/素材来源/影视素材"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事逻辑",
|
|
|
- "score": 0.6057,
|
|
|
- "path": "/架构/逻辑/叙事逻辑"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "景别角度",
|
|
|
- "score": 0.6022,
|
|
|
- "path": "/呈现/视觉/视觉制作/构图编排/空间布局/景别角度"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "执行细化",
|
|
|
- "candidate": "执行细化",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7531,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "补充细化",
|
|
|
- "score": 0.7531,
|
|
|
- "path": "/表达/信息传达/传达深度/补充细化"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "深化完善",
|
|
|
- "score": 0.6008,
|
|
|
- "path": "/表达/形象塑造/品质体现/形象整合/深化完善"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "细节呈现",
|
|
|
- "score": 0.5897,
|
|
|
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "教学",
|
|
|
- "candidate": "教学",
|
|
|
- "link": "复用",
|
|
|
- "score": 0.9997,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "教学",
|
|
|
- "score": 0.9997,
|
|
|
- "path": "/信息传递/知识传递/教学"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "知识传递",
|
|
|
- "score": 0.6257,
|
|
|
- "path": "/信息传递/知识传递"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "科普",
|
|
|
- "score": 0.5597,
|
|
|
- "path": "/信息传递/知识传递/科普"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ],
|
|
|
- "dropped": []
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k2",
|
|
|
- "type": "what",
|
|
|
- "role": "组件",
|
|
|
- "parent": {
|
|
|
- "how_id": "k1",
|
|
|
- "step": 3
|
|
|
- },
|
|
|
- "title": "视频分镜头要素表",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片2"
|
|
|
- ],
|
|
|
- "概要": "一份标准的分镜头表格应包含的构成维度",
|
|
|
- "kind": "多维关系",
|
|
|
- "维度拆分规则": null,
|
|
|
- "body": [
|
|
|
- {
|
|
|
- "item_name": "镜号",
|
|
|
- "item_desc": "标注镜头的先后序号",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "画面",
|
|
|
- "item_desc": "描述视频的具体视觉画面内容",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "景别/角度",
|
|
|
- "item_desc": "规定摄影机的拍摄距离与构图角度",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "时长",
|
|
|
- "item_desc": "单个镜头的持续时间",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "视频文案",
|
|
|
- "item_desc": "对应镜头的旁白、对白或台词",
|
|
|
- "作用域": []
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "分镜头要素",
|
|
|
- "candidate": "分镜头要素",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6184,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "构成要素",
|
|
|
- "score": 0.6184,
|
|
|
- "path": "/理念/知识/思想/概念范畴/关系结构/构成要素"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "镜头",
|
|
|
- "score": 0.5832,
|
|
|
- "path": "/表象/视觉/画面/镜头"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "构图",
|
|
|
- "score": 0.5817,
|
|
|
- "path": "/表象/视觉/画面/构图"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "分镜头表格",
|
|
|
- "candidate": "分镜头表格",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.542,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "影视素材",
|
|
|
- "score": 0.542,
|
|
|
- "path": "/呈现/视觉/视觉制作/素材来源/影视素材"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "时间轴线",
|
|
|
- "score": 0.5291,
|
|
|
- "path": "/架构/叙事/叙事组织/脉络铺排/时间组织/时间轴线"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事逻辑",
|
|
|
- "score": 0.5271,
|
|
|
- "path": "/架构/逻辑/叙事逻辑"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "规范信息",
|
|
|
- "candidate": "规范信息",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6096,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "信息呈现",
|
|
|
- "score": 0.6096,
|
|
|
- "path": "/表达/信息传达/传达手法/信息呈现"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "信息传达",
|
|
|
- "score": 0.6017,
|
|
|
- "path": "/表达/信息传达"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "完善补充",
|
|
|
- "score": 0.5469,
|
|
|
- "path": "/表达/信息传达/传达深度/补充细化/完善补充"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "科普",
|
|
|
- "candidate": "科普",
|
|
|
- "link": "复用",
|
|
|
- "score": 0.9994,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "科普",
|
|
|
- "score": 0.9994,
|
|
|
- "path": "/信息传递/知识传递/科普"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "种草推荐",
|
|
|
- "score": 0.611,
|
|
|
- "path": "/行为引导/商业推广/种草推荐"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "解读",
|
|
|
- "score": 0.6087,
|
|
|
- "path": "/信息传递/知识传递/解读"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k3",
|
|
|
- "type": "what",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "常用的六种摄影构图法",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片4"
|
|
|
- ],
|
|
|
- "概要": "提升视频画面美感与表达力的六种典型布局方式",
|
|
|
- "kind": "子集",
|
|
|
- "维度拆分规则": "布局逻辑",
|
|
|
- "body": [
|
|
|
- {
|
|
|
- "item_name": "水平线构图",
|
|
|
- "item_desc": "利用地平线等水平元素，使画面稳定宽广",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "对角线构图",
|
|
|
- "item_desc": "利用倾斜线条引导视线，增加动感，吸引注意力",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "中心构图",
|
|
|
- "item_desc": "将主体放于正中心，使主体非常突出",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "框式构图",
|
|
|
- "item_desc": "利用周边的元素形成框架，产生穿透感或神秘感",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "九宫格构图",
|
|
|
- "item_desc": "按九宫格交叉点排列主体，使其更醒目",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "三分法构图",
|
|
|
- "item_desc": "将重点分布在画面的1/3处，用于简单化复杂画面",
|
|
|
- "作用域": []
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "摄影技术",
|
|
|
- "candidate": "摄影技术",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6397,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "前沿技术",
|
|
|
- "score": 0.6397,
|
|
|
- "path": "/理念/知识/商业/前沿技术"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "构图",
|
|
|
- "score": 0.6309,
|
|
|
- "path": "/表象/视觉/画面/构图"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "机器人技术",
|
|
|
- "score": 0.6304,
|
|
|
- "path": "/理念/知识/商业/前沿技术/AI智能/机器人技术"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "构图布局",
|
|
|
- "candidate": "构图布局",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.8674,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "构图方式",
|
|
|
- "score": 0.8674,
|
|
|
- "path": "/呈现/视觉/视觉制作/构图编排/空间布局/构图方式"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "构图编排",
|
|
|
- "score": 0.8604,
|
|
|
- "path": "/呈现/视觉/视觉制作/构图编排"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "空间布局",
|
|
|
- "score": 0.7087,
|
|
|
- "path": "/呈现/视觉/视觉制作/构图编排/空间布局"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "美感",
|
|
|
- "candidate": "美感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5692,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "情感共鸣",
|
|
|
- "score": 0.5692,
|
|
|
- "path": "/表达/互动引导/情感连接/情感共鸣"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感张力",
|
|
|
- "score": 0.5689,
|
|
|
- "path": "/表达/论证说理/分析论证/对比反差/情感张力"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感表达",
|
|
|
- "score": 0.5623,
|
|
|
- "path": "/表达/情感表达"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "视觉引导",
|
|
|
- "candidate": "视觉引导",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7313,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "行动引导",
|
|
|
- "score": 0.7313,
|
|
|
- "path": "/表达/互动引导/行动引导"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "互动引导",
|
|
|
- "score": 0.7215,
|
|
|
- "path": "/表达/互动引导"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "视觉开篇",
|
|
|
- "score": 0.7135,
|
|
|
- "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "教学",
|
|
|
- "candidate": "教学",
|
|
|
- "link": "复用",
|
|
|
- "score": 1.0,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "教学",
|
|
|
- "score": 1.0,
|
|
|
- "path": "/信息传递/知识传递/教学"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "知识传递",
|
|
|
- "score": 0.6253,
|
|
|
- "path": "/信息传递/知识传递"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "科普",
|
|
|
- "score": 0.561,
|
|
|
- "path": "/信息传递/知识传递/科普"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k4",
|
|
|
- "type": "what",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "短视频脚本黄金结构",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片3"
|
|
|
- ],
|
|
|
- "概要": "短视频从头到尾的线性叙事组成序列",
|
|
|
- "kind": "序列",
|
|
|
- "维度拆分规则": null,
|
|
|
- "body": [
|
|
|
- {
|
|
|
- "item_name": "引子",
|
|
|
- "item_desc": "通过视觉冲击或创意起手，利用开头噱头抓住用户",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "内容主体",
|
|
|
- "item_desc": "进行中间论述，把握故事线与节奏",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "结尾",
|
|
|
- "item_desc": "总结全文，留下印象点、情感寄托或行动引导",
|
|
|
- "作用域": []
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "叙事序列",
|
|
|
- "candidate": "叙事序列",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7423,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "历史叙事",
|
|
|
- "score": 0.7423,
|
|
|
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "关系结构",
|
|
|
- "score": 0.596,
|
|
|
- "path": "/理念/知识/思想/概念范畴/关系结构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "因果推理",
|
|
|
- "score": 0.5791,
|
|
|
- "path": "/理念/知识/思想/逻辑原理/因果推理"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "线性结构",
|
|
|
- "candidate": "线性结构",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6552,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "并列结构",
|
|
|
- "score": 0.6552,
|
|
|
- "path": "/架构/叙事/叙事技法/对照叙事/并列结构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "对话结构",
|
|
|
- "score": 0.6335,
|
|
|
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "分段结构",
|
|
|
- "score": 0.6228,
|
|
|
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "节奏控制",
|
|
|
- "candidate": "节奏控制",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7325,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "推进节奏",
|
|
|
- "score": 0.7325,
|
|
|
- "path": "/结构/叙事推进/推进节奏"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "基调设定",
|
|
|
- "score": 0.5629,
|
|
|
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事推进",
|
|
|
- "score": 0.5489,
|
|
|
- "path": "/结构/叙事推进"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "留人钩子",
|
|
|
- "candidate": "留人钩子",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.501,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "悬念设置",
|
|
|
- "score": 0.501,
|
|
|
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "结构回扣",
|
|
|
- "score": 0.4456,
|
|
|
- "path": "/结构/叙事推进/收束归纳/闭环收束/结构回扣"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "动机激发",
|
|
|
- "score": 0.4281,
|
|
|
- "path": "/表达/信息传达/传达手法/强调突出/动机激发"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "逻辑梳理",
|
|
|
- "candidate": "逻辑梳理",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5789,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "事实呈现",
|
|
|
- "score": 0.5789,
|
|
|
- "path": "/信息传递/事实呈现"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "分析",
|
|
|
- "score": 0.5635,
|
|
|
- "path": "/信息传递/知识传递/分析"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "解读",
|
|
|
- "score": 0.5486,
|
|
|
- "path": "/信息传递/知识传递/解读"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k5",
|
|
|
- "type": "what",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "Vlog脚本创作公式清单",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片3"
|
|
|
- ],
|
|
|
- "概要": "针对不同情绪反馈的Vlog内容构成方案",
|
|
|
- "kind": "子集",
|
|
|
- "维度拆分规则": "想引发的观众反应",
|
|
|
- "body": [
|
|
|
- {
|
|
|
- "item_name": "共鸣公式",
|
|
|
- "item_desc": "共鸣 = 人物 + 状态 + 情感",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "好奇公式",
|
|
|
- "item_desc": "好奇 = 时间/观点 + 悬念",
|
|
|
- "作用域": []
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "Vlog内容要素",
|
|
|
- "candidate": "Vlog内容要素",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.519,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "构成要素",
|
|
|
- "score": 0.519,
|
|
|
- "path": "/理念/知识/思想/概念范畴/关系结构/构成要素"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "动效字幕",
|
|
|
- "score": 0.5041,
|
|
|
- "path": "/表象/视觉/符号/文字符号/字幕/动效字幕"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "构图",
|
|
|
- "score": 0.4993,
|
|
|
- "path": "/表象/视觉/画面/构图"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "创作公式",
|
|
|
- "candidate": "创作公式",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5841,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "改编创作",
|
|
|
- "score": 0.5841,
|
|
|
- "path": "/架构/修辞/修辞意象/意象引述/改编创作"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "符号转化",
|
|
|
- "score": 0.5603,
|
|
|
- "path": "/架构/修辞/修辞意象/比拟转化/符号转化"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "视觉制作",
|
|
|
- "score": 0.5576,
|
|
|
- "path": "/呈现/视觉/视觉制作"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "共鸣感",
|
|
|
- "candidate": "共鸣感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7758,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "角色代入共鸣",
|
|
|
- "score": 0.7758,
|
|
|
- "path": "/情感/同感/角色代入共鸣"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "身份归属共鸣",
|
|
|
- "score": 0.7487,
|
|
|
- "path": "/情感/同感/身份归属共鸣"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情绪处境共鸣",
|
|
|
- "score": 0.7387,
|
|
|
- "path": "/情感/同感/情绪处境共鸣"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "好奇感",
|
|
|
- "candidate": "好奇感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7321,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "好奇",
|
|
|
- "score": 0.7321,
|
|
|
- "path": "/认知/好奇"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "美感",
|
|
|
- "score": 0.6044,
|
|
|
- "path": "/情感/美感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "悬念期待",
|
|
|
- "score": 0.5529,
|
|
|
- "path": "/认知/好奇/悬念期待"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "情绪调动",
|
|
|
- "candidate": "情绪调动",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7497,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "情感动员",
|
|
|
- "score": 0.7497,
|
|
|
- "path": "/表达/互动引导/情感连接/情感动员"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "动机激发",
|
|
|
- "score": 0.6621,
|
|
|
- "path": "/表达/信息传达/传达手法/强调突出/动机激发"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感共鸣",
|
|
|
- "score": 0.6611,
|
|
|
- "path": "/表达/互动引导/情感连接/情感共鸣"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "方法建模",
|
|
|
- "candidate": "方法建模",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5298,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "行为引导",
|
|
|
- "score": 0.5298,
|
|
|
- "path": "/行为引导"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "分析",
|
|
|
- "score": 0.5138,
|
|
|
- "path": "/信息传递/知识传递/分析"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "教学",
|
|
|
- "score": 0.4942,
|
|
|
- "path": "/信息传递/知识传递/教学"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k6",
|
|
|
- "type": "why",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "视频节奏的时长分配原理",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片1"
|
|
|
- ],
|
|
|
- "概要": "根据视频长度调整注意力分配与主题呈现速度的原则",
|
|
|
- "阐述": "长视频需要通过周期性的刺激来维持用户注意力，通常每15秒需设置一个重点内容；而短视频留给创作者的时间极短，必须在3-5秒内迅速呈现出核心主题，否则用户极易流失。",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "视频时长",
|
|
|
- "candidate": "视频时长",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.8209,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "具体时长",
|
|
|
- "score": 0.8209,
|
|
|
- "path": "/表象/视觉/时间/时段/时间跨度/具体时长"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "时间",
|
|
|
- "score": 0.6025,
|
|
|
- "path": "/表象/视觉/时间"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "时间跨度",
|
|
|
- "score": 0.5975,
|
|
|
- "path": "/表象/视觉/时间/时段/时间跨度"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "重心分配",
|
|
|
- "candidate": "重心分配",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6311,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "资源分配",
|
|
|
- "score": 0.6311,
|
|
|
- "path": "/理念/知识/政治/国家治理/政策制度/资源分配"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "构图",
|
|
|
- "score": 0.5186,
|
|
|
- "path": "/表象/视觉/画面/构图"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "力量对比",
|
|
|
- "score": 0.5117,
|
|
|
- "path": "/理念/知识/政治/国际政治/国际博弈/力量对比"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "节奏编排",
|
|
|
- "candidate": "节奏编排",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.803,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "节奏控制",
|
|
|
- "score": 0.803,
|
|
|
- "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/节奏控制"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "节奏韵律",
|
|
|
- "score": 0.7624,
|
|
|
- "path": "/架构/修辞/修辞意象/句式辞格/韵律句式/节奏韵律"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "节奏特征",
|
|
|
- "score": 0.7311,
|
|
|
- "path": "/呈现/听觉/配乐/节奏特征"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "注意力保持",
|
|
|
- "candidate": "注意力保持",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5565,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "回归聚焦",
|
|
|
- "score": 0.5565,
|
|
|
- "path": "/结构/叙事推进/收束归纳/回归聚焦"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "动机激发",
|
|
|
- "score": 0.5556,
|
|
|
- "path": "/表达/信息传达/传达手法/强调突出/动机激发"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "吸引关注",
|
|
|
- "score": 0.5521,
|
|
|
- "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "科普",
|
|
|
- "candidate": "科普",
|
|
|
- "link": "复用",
|
|
|
- "score": 0.9994,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "科普",
|
|
|
- "score": 0.9994,
|
|
|
- "path": "/信息传递/知识传递/科普"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "种草推荐",
|
|
|
- "score": 0.611,
|
|
|
- "path": "/行为引导/商业推广/种草推荐"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "解读",
|
|
|
- "score": 0.6087,
|
|
|
- "path": "/信息传递/知识传递/解读"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "post_id": "6901e15a0000000003019fa3",
|
|
|
- "source_id": "xhs_6901e15a0000000003019fa3",
|
|
|
- "title": "爆款标题公式直接抄❗️笔记想不火都难",
|
|
|
- "platform": "xiaohongshu",
|
|
|
- "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3",
|
|
|
- "media": {
|
|
|
- "type": "image",
|
|
|
- "video_url": null,
|
|
|
- "images": [
|
|
|
- "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_1.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_2.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_3.webp"
|
|
|
- ]
|
|
|
- },
|
|
|
- "cards": [
|
|
|
- {
|
|
|
- "index": 1,
|
|
|
- "content": "3个万能公式：1. 时间+结果+经验（例：半年时间涨粉11w，全靠这个万能公式）；2. 痛点+解决方法+保证（例：小红书不涨粉，3大技巧照做就对了）；3. 方法+保证（例：傻瓜式化妆手法，有手就行）。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_1.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 2,
|
|
|
- "content": "前4种标题技巧：1. 提问式（用困惑开头直击需求）；2. 设问式（先抛问题再给方案，勾起好奇预告价值）；3. 数字式（具体数字降低决策成本，自带干货感）；4. 利益式（把用户能得到的好处摆上台面）。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_2.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 3,
|
|
|
- "content": "后5种标题技巧：5. 悬念式（藏起关键细节，只说一半内容激发好奇）；6. 对比式（制造差异感和冲突感）；7. 劝诫式（利用避坑心理，抓住用户怕失去的重视感）；8. 共情式（说出用户想说没说的话引发共鸣）；9. 热点式（绑定节日、热门事件借势营销）。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_3.webp"
|
|
|
- }
|
|
|
- ],
|
|
|
- "knowledges": [
|
|
|
- {
|
|
|
- "id": "k1",
|
|
|
- "type": "what",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "小红书笔记标题3个万能公式",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片1"
|
|
|
- ],
|
|
|
- "概要": "提供三种可直接套用的标题组块逻辑，通过组合时间、结果、痛点等要素吸引点击。",
|
|
|
- "kind": "子集",
|
|
|
- "维度拆分规则": "标题构成的侧重点",
|
|
|
- "body": [
|
|
|
- {
|
|
|
- "item_name": "时间+结果+经验",
|
|
|
- "item_desc": "构成要素为具体的执行时间、达成的结果及总结的经验。适用于有具体成果背书的内容。例：『半年时间涨粉11w，全靠这个万能公式』，用具象数字和结果钩住用户。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "痛点+解决方法+保证",
|
|
|
- "item_desc": "构成要素为点出用户当下的困扰、给出对策并提供效果承诺。适用于攻略类或教程类内容。例：『小红书不涨粉，3大技巧照做就对了』，精准戳中需求并下承诺。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "方法+保证",
|
|
|
- "item_desc": "直接展示操作方法并给予效果保障。旨在传达一种易操作感，降低用户的决策/学习门槛。例：『傻瓜式化妆手法，有手就行』。",
|
|
|
- "作用域": []
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "笔记标题",
|
|
|
- "candidate": "笔记标题",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7256,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "标题",
|
|
|
- "score": 0.7256,
|
|
|
- "path": "/表象/视觉/符号/文字符号/标题"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "说明注释",
|
|
|
- "score": 0.5897,
|
|
|
- "path": "/表象/视觉/符号/文字符号/标注/说明注释"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "标注",
|
|
|
- "score": 0.5583,
|
|
|
- "path": "/表象/视觉/符号/文字符号/标注"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "标题公式",
|
|
|
- "candidate": "标题公式",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7428,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "标题",
|
|
|
- "score": 0.7428,
|
|
|
- "path": "/表象/视觉/符号/文字符号/标题"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "正文",
|
|
|
- "score": 0.5705,
|
|
|
- "path": "/表象/视觉/符号/文字符号/正文"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "数据字幕",
|
|
|
- "score": 0.5522,
|
|
|
- "path": "/表象/视觉/符号/文字符号/字幕/数据字幕"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "标题结构",
|
|
|
- "candidate": "标题结构",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7505,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "结构编排",
|
|
|
- "score": 0.7505,
|
|
|
- "path": "/架构/叙事/叙事组织/脉络铺排/结构编排"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "结构编排",
|
|
|
- "score": 0.7505,
|
|
|
- "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "对话结构",
|
|
|
- "score": 0.7247,
|
|
|
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "点击吸引",
|
|
|
- "candidate": "点击吸引",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7086,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "吸引关注",
|
|
|
- "score": 0.7086,
|
|
|
- "path": "/表达/互动引导/吸引关注"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "吸引关注",
|
|
|
- "score": 0.7083,
|
|
|
- "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "互动引导",
|
|
|
- "score": 0.5995,
|
|
|
- "path": "/表达/互动引导"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "价值传达",
|
|
|
- "candidate": "价值传达",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7605,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "信息传达",
|
|
|
- "score": 0.7605,
|
|
|
- "path": "/表达/信息传达"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "价值建构",
|
|
|
- "score": 0.7055,
|
|
|
- "path": "/表达/论证说理/提炼升华/价值建构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "传达深度",
|
|
|
- "score": 0.7025,
|
|
|
- "path": "/表达/信息传达/传达深度"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "起标题",
|
|
|
- "candidate": "起标题",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5213,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "解读",
|
|
|
- "score": 0.5213,
|
|
|
- "path": "/信息传递/知识传递/解读"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "科普",
|
|
|
- "score": 0.5188,
|
|
|
- "path": "/信息传递/知识传递/科普"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "事实呈现",
|
|
|
- "score": 0.511,
|
|
|
- "path": "/信息传递/事实呈现"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k2",
|
|
|
- "type": "what",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "标题创作的9种实用技巧",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片2",
|
|
|
- "卡片3"
|
|
|
- ],
|
|
|
- "概要": "通过不同的切入点和心理触点，改变标题的表达方式以提升点击率。",
|
|
|
- "kind": "子集",
|
|
|
- "维度拆分规则": "类型枚举",
|
|
|
- "body": [
|
|
|
- {
|
|
|
- "item_name": "提问式",
|
|
|
- "item_desc": "用困惑开头直击需求，直接命中用户的疑问或痛点。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "设问式",
|
|
|
- "item_desc": "先抛问题再给方案，通过自问自答勾起好奇心并预告内容价值。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "数字式",
|
|
|
- "item_desc": "使用具体数字（如价格、数量、天数等），增强干货感并降低用户的决策成本。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "利益式",
|
|
|
- "item_desc": "直接展现价值，把用户能通过笔记得到的好处摆在台面上。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "悬念式",
|
|
|
- "item_desc": "隐藏关键细节或结论，只说一半内容，激发点击进去寻找答案的好奇心。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "对比式",
|
|
|
- "item_desc": "通过前后或不同对象之间的状态对比，制造差异感和冲突感。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "劝诫式",
|
|
|
- "item_desc": "利用避坑和规避损失的心理，抓住用户害怕失去或犯错的重视感。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "共情式",
|
|
|
- "item_desc": "替人发声，说出用户想说但没说出的话，以此引发强烈的情绪共鸣。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "热点式",
|
|
|
- "item_desc": "绑定节日、热门人物或社会热点事件进行借势营销。",
|
|
|
- "作用域": []
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "笔记标题",
|
|
|
- "candidate": "笔记标题",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7256,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "标题",
|
|
|
- "score": 0.7256,
|
|
|
- "path": "/表象/视觉/符号/文字符号/标题"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "说明注释",
|
|
|
- "score": 0.5897,
|
|
|
- "path": "/表象/视觉/符号/文字符号/标注/说明注释"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "标注",
|
|
|
- "score": 0.5583,
|
|
|
- "path": "/表象/视觉/符号/文字符号/标注"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "心理触点",
|
|
|
- "candidate": "心理触点",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6499,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "心理认知",
|
|
|
- "score": 0.6499,
|
|
|
- "path": "/理念/知识/身心科学/心理认知"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "心理调节",
|
|
|
- "score": 0.6238,
|
|
|
- "path": "/理念/知识/身心科学/心理认知/心理状态问题/心理调节"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "心理状态问题",
|
|
|
- "score": 0.6159,
|
|
|
- "path": "/理念/知识/身心科学/心理认知/心理状态问题"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "提问式",
|
|
|
- "candidate": "提问式",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.8162,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "设问式",
|
|
|
- "score": 0.8162,
|
|
|
- "path": "/架构/修辞/修辞意象/句式辞格/问答句式/设问式"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "反问式",
|
|
|
- "score": 0.7928,
|
|
|
- "path": "/架构/修辞/修辞意象/句式辞格/问答句式/反问式"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "问答句式",
|
|
|
- "score": 0.7431,
|
|
|
- "path": "/架构/修辞/修辞意象/句式辞格/问答句式"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "对比式",
|
|
|
- "candidate": "对比式",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7563,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "对比反差",
|
|
|
- "score": 0.7563,
|
|
|
- "path": "/架构/创意/对比反差"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "差异对比",
|
|
|
- "score": 0.7422,
|
|
|
- "path": "/架构/创意/对比反差/反差错位/通用反差/差异对比"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "对比分析",
|
|
|
- "score": 0.7415,
|
|
|
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/对比分析"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "好奇感",
|
|
|
- "candidate": "好奇感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7313,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "好奇",
|
|
|
- "score": 0.7313,
|
|
|
- "path": "/认知/好奇"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "美感",
|
|
|
- "score": 0.602,
|
|
|
- "path": "/情感/美感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "悬念期待",
|
|
|
- "score": 0.5508,
|
|
|
- "path": "/认知/好奇/悬念期待"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "共鸣感",
|
|
|
- "candidate": "共鸣感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7737,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "角色代入共鸣",
|
|
|
- "score": 0.7737,
|
|
|
- "path": "/情感/同感/角色代入共鸣"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "身份归属共鸣",
|
|
|
- "score": 0.7461,
|
|
|
- "path": "/情感/同感/身份归属共鸣"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情绪处境共鸣",
|
|
|
- "score": 0.7365,
|
|
|
- "path": "/情感/同感/情绪处境共鸣"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "悬念设置",
|
|
|
- "candidate": "悬念设置",
|
|
|
- "link": "复用",
|
|
|
- "score": 1.0,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "悬念设置",
|
|
|
- "score": 1.0,
|
|
|
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感铺垫",
|
|
|
- "score": 0.6462,
|
|
|
- "path": "/结构/叙事推进/铺垫准备/情感铺垫"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "设定铺垫",
|
|
|
- "score": 0.6262,
|
|
|
- "path": "/结构/叙事推进/铺垫准备/设定铺垫"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "利益承诺",
|
|
|
- "candidate": "利益承诺",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5615,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "价值肯定",
|
|
|
- "score": 0.5615,
|
|
|
- "path": "/表达/论证说理/分析论证/论证评判/肯定论证/价值肯定"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "价值升华",
|
|
|
- "score": 0.5195,
|
|
|
- "path": "/结构/叙事推进/收束归纳/闭环收束/价值升华"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "方案提供",
|
|
|
- "score": 0.5064,
|
|
|
- "path": "/表达/信息传达/传达手法/信息呈现/方案提供"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "提升点击率",
|
|
|
- "candidate": "提升点击率",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5962,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "商业推广",
|
|
|
- "score": 0.5962,
|
|
|
- "path": "/行为引导/商业推广"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "转发",
|
|
|
- "score": 0.513,
|
|
|
- "path": "/行为引导/传播/转发"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "种草推荐",
|
|
|
- "score": 0.5095,
|
|
|
- "path": "/行为引导/商业推广/种草推荐"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "post_id": "69ff58670000000023016fa2",
|
|
|
- "source_id": "xhs_69ff58670000000023016fa2",
|
|
|
- "title": "海外营销灵感｜五月爆款Reels创意合集",
|
|
|
- "platform": "xiaohongshu",
|
|
|
- "url": "https://www.xiaohongshu.com/explore/69ff58670000000023016fa2",
|
|
|
- "media": {
|
|
|
- "type": "image",
|
|
|
- "video_url": null,
|
|
|
- "images": [
|
|
|
- "/data/demo/xiaohongshu/xhs_69ff58670000000023016fa2/image_1.webp"
|
|
|
- ]
|
|
|
- },
|
|
|
- "cards": [
|
|
|
- {
|
|
|
- "index": 1,
|
|
|
- "content": "",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_69ff58670000000023016fa2/image_1.webp"
|
|
|
- }
|
|
|
- ],
|
|
|
- "knowledges": [
|
|
|
- {
|
|
|
- "id": "k1",
|
|
|
- "type": "what",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "海外短视频爆款创意策略清单",
|
|
|
- "业务阶段": [
|
|
|
- "灵感",
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片2",
|
|
|
- "卡片3",
|
|
|
- "卡片4"
|
|
|
- ],
|
|
|
- "概要": "针对海外Reels视频创作的三种可迁移的爆款创意表现形式。",
|
|
|
- "kind": "子集",
|
|
|
- "维度拆分规则": "类型枚举",
|
|
|
- "body": [
|
|
|
- {
|
|
|
- "item_name": "超现实主义（SURREALISM）",
|
|
|
- "item_desc": "将日常生活物品巨大化。通过体积对比产生视觉冲击力，创造新鲜感。适合原材料/纯净成分品牌进行视觉吸引。例：@the_ordinary。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "错觉式转场（ILLUSION TRANSTION）",
|
|
|
- "item_desc": "利用看似背景的物体作为遮挡或引导进行转场，利用背景与前景的巧妙一致性。适合低预算追求高质量质感的创作场景。",
|
|
|
- "作用域": []
|
|
|
- },
|
|
|
- {
|
|
|
- "item_name": "反差式展示（THE PROUD FOUNDER）",
|
|
|
- "item_desc": "创始人先展示凌乱、未修边幅的状态（Rotting），接着切入作为成功品牌创始人的自信状态。利用巨大的心理与视觉落差产生张力，适合用于与潜在客户建立情感联结。",
|
|
|
- "作用域": []
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "日常生活物品",
|
|
|
- "candidate": "日常生活物品",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.8234,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "生活日用品",
|
|
|
- "score": 0.8234,
|
|
|
- "path": "/表象/视觉/实体/物品/生活日用品"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "物品",
|
|
|
- "score": 0.7176,
|
|
|
- "path": "/表象/视觉/实体/物品"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "日常活动",
|
|
|
- "score": 0.6873,
|
|
|
- "path": "/表象/视觉/行为/日常活动"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "体积对比",
|
|
|
- "candidate": "体积对比",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6777,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "力量对比",
|
|
|
- "score": 0.6777,
|
|
|
- "path": "/理念/知识/政治/国际政治/国际博弈/力量对比"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "对比差异",
|
|
|
- "score": 0.6754,
|
|
|
- "path": "/理念/知识/思想/概念范畴/关系结构/对比差异"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "空间区域",
|
|
|
- "score": 0.5406,
|
|
|
- "path": "/表象/视觉/空间/空间区域"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "巨大化视觉",
|
|
|
- "candidate": "巨大化视觉",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6757,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "视觉增强",
|
|
|
- "score": 0.6757,
|
|
|
- "path": "/呈现/视觉/视觉制作/后期处理/动态特效处理/视觉增强"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "视觉",
|
|
|
- "score": 0.6663,
|
|
|
- "path": "/呈现/视觉"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "视觉画面",
|
|
|
- "score": 0.6402,
|
|
|
- "path": "/呈现/视觉/视觉画面"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "新鲜感",
|
|
|
- "candidate": "新鲜感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6093,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "美感",
|
|
|
- "score": 0.6093,
|
|
|
- "path": "/情感/美感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感",
|
|
|
- "score": 0.5686,
|
|
|
- "path": "/情感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "视觉美感",
|
|
|
- "score": 0.5589,
|
|
|
- "path": "/情感/美感/视觉美感"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "视觉冲击力营造",
|
|
|
- "candidate": "视觉冲击力营造",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.702,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "氛围营造",
|
|
|
- "score": 0.702,
|
|
|
- "path": "/表达/氛围营造"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "视觉开篇",
|
|
|
- "score": 0.6631,
|
|
|
- "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "视觉对比",
|
|
|
- "score": 0.6109,
|
|
|
- "path": "/表达/信息传达/传达深度/补充细化/视觉对比"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "吸引注意力",
|
|
|
- "candidate": "吸引注意力",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5451,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "引流",
|
|
|
- "score": 0.5451,
|
|
|
- "path": "/行为引导/传播/引流"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "行为引导",
|
|
|
- "score": 0.5342,
|
|
|
- "path": "/行为引导"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "呼吁",
|
|
|
- "score": 0.5325,
|
|
|
- "path": "/情感联结/情感抒发/呼吁"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "前景背景一致性",
|
|
|
- "candidate": "前景背景一致性",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5928,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "光影效果",
|
|
|
- "score": 0.5928,
|
|
|
- "path": "/表象/视觉/画面/光影/光影效果"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "场景氛围",
|
|
|
- "score": 0.5736,
|
|
|
- "path": "/表象/视觉/画面/后期/情绪意境/场景氛围"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "构图",
|
|
|
- "score": 0.5685,
|
|
|
- "path": "/表象/视觉/画面/构图"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "错觉式转场",
|
|
|
- "candidate": "错觉式转场",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7556,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "转场切换",
|
|
|
- "score": 0.7556,
|
|
|
- "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/转场切换"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "剪辑手法",
|
|
|
- "score": 0.6421,
|
|
|
- "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "超现实特效",
|
|
|
- "score": 0.6277,
|
|
|
- "path": "/呈现/视觉/视觉制作/后期处理/动态特效处理/超现实特效"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "遮挡转场",
|
|
|
- "candidate": "遮挡转场",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7783,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "转场切换",
|
|
|
- "score": 0.7783,
|
|
|
- "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/转场切换"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "剪辑手法",
|
|
|
- "score": 0.6049,
|
|
|
- "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "推拉运镜",
|
|
|
- "score": 0.59,
|
|
|
- "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄方式/推拉运镜"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "画面质感",
|
|
|
- "candidate": "画面质感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6046,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "细节呈现",
|
|
|
- "score": 0.6046,
|
|
|
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "视角呈现",
|
|
|
- "score": 0.5944,
|
|
|
- "path": "/表达/信息传达/传达手法/视角呈现"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "品质体现",
|
|
|
- "score": 0.5823,
|
|
|
- "path": "/表达/形象塑造/品质体现"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "降低创作成本",
|
|
|
- "candidate": "降低创作成本",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.4436,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "裂变",
|
|
|
- "score": 0.4436,
|
|
|
- "path": "/行为引导/裂变"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "商业推广",
|
|
|
- "score": 0.4354,
|
|
|
- "path": "/行为引导/商业推广"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "科普",
|
|
|
- "score": 0.4316,
|
|
|
- "path": "/信息传递/知识传递/科普"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "品牌创始人",
|
|
|
- "candidate": "品牌创始人",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6376,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "品牌合作",
|
|
|
- "score": 0.6376,
|
|
|
- "path": "/理念/事件/商业事件/品牌合作"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "商业品牌标识",
|
|
|
- "score": 0.5492,
|
|
|
- "path": "/表象/视觉/符号/图案符号/标识图案/商业品牌标识"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "文化理念",
|
|
|
- "score": 0.5324,
|
|
|
- "path": "/理念/知识/文化/传统文化/文化理念"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "个人状态对比",
|
|
|
- "candidate": "个人状态对比",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6522,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "对比差异",
|
|
|
- "score": 0.6522,
|
|
|
- "path": "/理念/知识/思想/概念范畴/关系结构/对比差异"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "生活状态",
|
|
|
- "score": 0.65,
|
|
|
- "path": "/理念/现象/生活状态"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "生活状态",
|
|
|
- "score": 0.6495,
|
|
|
- "path": "/理念/现象/生活状态/个人境遇/生活状态"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "反差展示结构",
|
|
|
- "candidate": "反差展示结构",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.8047,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "反差构建",
|
|
|
- "score": 0.8047,
|
|
|
- "path": "/架构/策略/认知引导/话语影响/标题操控/反差构建"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "对比反差",
|
|
|
- "score": 0.7621,
|
|
|
- "path": "/架构/创意/对比反差"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "感知反差",
|
|
|
- "score": 0.7249,
|
|
|
- "path": "/架构/创意/对比反差/反差错位/定向反差/感知反差"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "心理落差感",
|
|
|
- "candidate": "心理落差感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5836,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "反差冲击",
|
|
|
- "score": 0.5836,
|
|
|
- "path": "/认知/惊奇/反差冲击"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "悬念期待",
|
|
|
- "score": 0.5534,
|
|
|
- "path": "/认知/好奇/悬念期待"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感",
|
|
|
- "score": 0.553,
|
|
|
- "path": "/情感"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "视觉张力",
|
|
|
- "candidate": "视觉张力",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7703,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "情感张力",
|
|
|
- "score": 0.7703,
|
|
|
- "path": "/表达/论证说理/分析论证/对比反差/情感张力"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "视觉对比",
|
|
|
- "score": 0.7107,
|
|
|
- "path": "/表达/信息传达/传达深度/补充细化/视觉对比"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "视觉开篇",
|
|
|
- "score": 0.6838,
|
|
|
- "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "建立情感联结",
|
|
|
- "candidate": "建立情感联结",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.8765,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "情感联结",
|
|
|
- "score": 0.8765,
|
|
|
- "path": "/情感联结"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感抒发",
|
|
|
- "score": 0.5899,
|
|
|
- "path": "/情感联结/情感抒发"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "关系维护",
|
|
|
- "score": 0.5641,
|
|
|
- "path": "/情感联结/关系维护"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "post_id": "7589257893544165455",
|
|
|
- "source_id": "dy_7589257893544165455",
|
|
|
- "title": "如何用AI十几秒制作一段高质量精彩的视频...",
|
|
|
- "platform": "douyin",
|
|
|
- "url": "https://www.douyin.com/video/7589257893544165455",
|
|
|
- "media": {
|
|
|
- "type": "video",
|
|
|
- "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
|
|
|
- "images": []
|
|
|
- },
|
|
|
- "cards": [
|
|
|
- {
|
|
|
- "index": 1,
|
|
|
- "content": "利用豆包生成创意提示词。How：1. 开启豆包的“深度思考”模式；2. 输入身份及需求（如：我是一名旅游视频创作者，请帮我写一段关于上海旅游的视频描述词，要求30字以内）；3. 在生成的结果中选择并复制最满意的一条。",
|
|
|
- "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
|
|
|
- "start": 0.0,
|
|
|
- "end": 23.0
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 2,
|
|
|
- "content": "使用“文生视频”工具转换内容。How：1. 在微信搜索并进入“创作神器”小程序；2. 点击“文生视频”功能；3. 将复制好的描述词粘贴进输入框。",
|
|
|
- "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
|
|
|
- "start": 24.0,
|
|
|
- "end": 33.0
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 3,
|
|
|
- "content": "优化参数并生成最终视频。Why：“灵感扩写”能自动丰富文案细节，让生成的画面更具电影感和丰富度；选择 9:16 比例更适合短视频平台分发。。How：1. 点击“灵感扩写”，让 AI 丰富画面细节描述；2. 设置分辨率（如 9:16）；3. 点击“生成视频”并等待渲染完成下载即可。",
|
|
|
- "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
|
|
|
- "start": 34.0,
|
|
|
- "end": 51.0
|
|
|
- }
|
|
|
- ],
|
|
|
- "no_knowledge": true,
|
|
|
- "knowledges": []
|
|
|
- },
|
|
|
- {
|
|
|
- "post_id": "6a33655e000000000f0055af",
|
|
|
- "source_id": "6a33655e000000000f0055af",
|
|
|
- "title": "(取数失败 6a33655e000000000f0055af)",
|
|
|
- "platform": "xiaohongshu",
|
|
|
- "url": "",
|
|
|
- "media": {
|
|
|
- "type": "image",
|
|
|
- "images": []
|
|
|
- },
|
|
|
- "cards": [],
|
|
|
- "error": "business_error: code=-21001 msg=小红书接口异常: 6a33655e000000000f0055af 获取详情失败",
|
|
|
- "knowledges": []
|
|
|
- }
|
|
|
- ]
|
|
|
-}
|
SamLee