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- [
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- "source": {
- "id": "xhs_699308fa0000000016009697",
- "source_type": "post",
- "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
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- "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
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- "title": "“撕裂圣经句”爆款选题法",
- "content": "目标:通过撕裂赛道圣经句,找到具有情感穿透力的裂缝选题\n步骤1\n 输入:所属赛道的常规共识\n 方法:列出赛道大号反复讲的、人人点头但没人真信的“圣经句”(如:自律即自由、内容为王)。\n 产出:待拆解的赛道圣经句清单\n步骤2\n 输入:← s1 的〈待拆解的赛道圣经句清单〉\n 方法:寻找正确共识失灵的瞬间。针对清单中的句子提问:“什么情况下,一个人严格按这句话做,反而越做越差?”或去竞品爆款视频下寻找包含“道理我都懂,但是……”的评论。例:『内容越好,死得越快』。\n 产出:圣经句的逻辑裂缝/失灵场景\n步骤3\n 输入:← s2 的〈圣经句的逻辑裂缝/失灵场景〉\n 方法:把裂缝撕开,将这种“越做越差”的真实逻辑转化为选题。判据:如果写完后感到羞耻(如“这样说会不会太直白?”)或极度犹豫,说明触碰到了真实痛点。\n 产出:具有羞耻感与冒犯感的爆款选题",
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- "scope_type": "substance",
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- "scope_type": "intent",
- "value": "提升传播力"
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- "value": "寻找失灵瞬间/提取评论“但是”"
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- "value": "撕开裂缝成题"
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- "id": "xhs_699308fa0000000016009697",
- "source_type": "post",
- "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
- "author": "",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
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- "title": "爆款选题的“羞耻感”防伪定律",
- "content": "{\"name\": \"爆款选题的“羞耻感”防伪定律\", \"desc\": \"真正能爆的选题往往由于其不仅通过了大脑审核,更通过了情绪审核。羞耻感是好选题的防伪标签,它本质上触碰到了社交礼仪包裹下、平时大家不敢说出口的真实内容。在内容过剩时代,观众需要的不是正确答案,而是有人帮他们说出“正确答案在特殊场景下不好使”的真相。没有情绪触发就没有转发,作者在发布前感到的安全感(无风险选题)通常等于观众的无感。冒犯感是对“正确共识”的挑战,这种撕裂感能产生更强的穿透力和爆发力。\"}",
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- "value": "社交礼仪真相"
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- "scope_type": "feeling",
- "value": "羞耻感"
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- "scope_type": "feeling",
- "value": "撕裂感"
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- {
- "scope_type": "effect",
- "value": "情绪触发"
- },
- {
- "scope_type": "effect",
- "value": "共识"
- },
- {
- "scope_type": "intent",
- "value": "提升转发率"
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- "type": "str",
- "value": "灵感"
- },
- {
- "key": "业务阶段",
- "type": "str",
- "value": "选题"
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- {
- "source": {
- "id": "xhs_699308fa0000000016009697",
- "source_type": "post",
- "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
- "author": "",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
- }
- },
- "title": "赛道“圣经句”的特征",
- "content": "{\"name\": \"赛道“圣经句”的特征\", \"kind\": \"多维关系\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"普遍认同性\", \"item_desc\": \"赛道里人人都会点头,表面上表现为“正确答案”。\", \"作用域\": []}, {\"item_name\": \"实际体感缺失\", \"item_desc\": \"在实际执行中往往没人真信,或者在特定场景下会失效、让人感到“不好使”。\", \"作用域\": []}]}",
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- "scope_type": "substance",
- "value": "审美疲劳"
- },
- {
- "scope_type": "feeling",
- "value": "审美疲劳感"
- },
- {
- "scope_type": "effect",
- "value": "定义特征"
- },
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- "scope_type": "intent",
- "value": "科普"
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- "custom_ext": [
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- "key": "业务阶段",
- "type": "str",
- "value": "选题"
- },
- {
- "key": "概要",
- "type": "str",
- "value": "指在特定赛道内虽然正确但容易引发审美疲劳的共识性话语。"
- },
- {
- "key": "出自",
- "type": "str",
- "value": "“撕裂圣经句”爆款选题法 第1步"
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- "source": {
- "id": "xhs_698481e1000000000a02a7c1",
- "source_type": "post",
- "title": "7种编剧常用的叙事结构,写剧不用愁!",
- "author": "",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1"
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- },
- "title": "7种常用叙事结构及其适用场景",
- "content": "{\"name\": \"7种常用叙事结构及其适用场景\", \"kind\": \"子集\", \"维度拆分规则\": \"类型枚举\", \"body\": [{\"item_name\": \"三幕式结构\", \"item_desc\": \"最基础的线性叙事,起承转合。分为:第一幕(开端)交代背景、人设和冲突触发;第二幕(发展)核心冲突升级,主角遭遇阻碍,是人物成长和情节铺垫关键;第三幕(高潮与结局)矛盾爆发并解决,情节收尾。\", \"作用域\": []}, {\"item_name\": \"英雄之旅结构\", \"item_desc\": \"核心是“平凡人到英雄的蜕变”,适合成长弧光设计。分为三个阶段:启程(离开舒适区)、考验(挑战与社交、对抗反派)、归来(战胜危机获成长)。\", \"作用域\": []}, {\"item_name\": \"非线性结构\", \"item_desc\": \"打破时间先后,通过时间拆解重组。常用手法包括闪回、插叙、倒叙、多视角切换。适用于制造悬念和多维度理解人物。\", \"作用域\": []}, {\"item_name\": \"环形结构\", \"item_desc\": \"首尾呼应形成闭环。包含非循环类(场景台词呼应)和循环类(重复经历某段事件,如无限循环或宿命感设定)。\", \"作用域\": []}, {\"item_name\": \"多线叙事结构\", \"item_desc\": \"多条独立故事线并行并在节点汇合。每条线有独立主角和冲突,通过切换提升剧情密度,适用于展现核心事件全貌或展现共同主题(如阶级、人性)。\", \"作用域\": []}, {\"item_name\": \"嵌套式结构\", \"item_desc\": \"层层递进的套层结构(如戏中戏、梦中梦)。外层引出内层,内外层互为影响呼应。\", \"作用域\": []}, {\"item_name\": \"反结构\", \"item_desc\": \"无结构或碎片化结构,抛弃线性逻辑和核心冲突。注重氛围营造、情绪表达和人性探讨,靠人物状态和细节描写。适配文艺片、实验性影片。\", \"作用域\": []}]}",
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- "value": "叙事结构"
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- "value": "剧本"
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- "scope_type": "form",
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- "scope_type": "form",
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- "value": "多线叙事"
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- "scope_type": "form",
- "value": "嵌套式结构"
- },
- {
- "scope_type": "form",
- "value": "反结构"
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- {
- "scope_type": "effect",
- "value": "剧情节奏"
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- "scope_type": "effect",
- "value": "人物弧光"
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- "value": "编剧常用的7种叙事结构及其核心逻辑和适用题材。"
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- "title": "剧本前提的构成公式",
- "content": "{\"name\": \"剧本前提的构成公式\", \"kind\": \"多维关系\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"前提构成成分\", \"item_desc\": \"由『作者立场+人物+冲突+结论』构成。其本质是指称主题、论题、基本思想等,指引剧本达到目标。可以通过结局倒推,且情感可以决定前提。\", \"作用域\": []}]}",
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- "scope_type": "form",
- "value": "前提公式"
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- "scope_type": "effect",
- "value": "主旨指引"
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- "scope_type": "intent",
- "value": "立意"
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- "value": "定义剧本目标与核心思想的内容组成结构"
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- "title": "人物构成的三维度模型",
- "content": "{\"name\": \"人物构成的三维度模型\", \"kind\": \"多维关系\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"生理维度\", \"item_desc\": \"包含性别、年龄、外表以及遗传特征等。在重要性排序中位列第一。\", \"作用域\": []}, {\"item_name\": \"社会维度\", \"item_desc\": \"包含阶层、职业、教育、家庭、社交等。在重要性排序中位列第二。\", \"作用域\": []}, {\"item_name\": \"心理维度\", \"item_desc\": \"包含道德标准、志向、挫折、性格、态度等。是生理与社会的产物,重要性排序第三。\", \"作用域\": []}]}",
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- "scopes": [
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- "scope_type": "substance",
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- },
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- "scope_type": "substance",
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- "scope_type": "substance",
- "value": "心理特质"
- },
- {
- "scope_type": "form",
- "value": "三维度模型"
- },
- {
- "scope_type": "intent",
- "value": "刻画人物"
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- ],
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- "key": "业务阶段",
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- "value": "脚本"
- },
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- "value": "定义人物作为一个多维度综合产物的具体构成要素"
- }
- ]
- },
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- "source": {
- "id": "xhs_67e2e39b0000000003028ff0",
- "source_type": "post",
- "title": "剧本创作:理解前提、人物、冲突",
- "author": "",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
- }
- },
- "title": "剧本冲突的四种类型",
- "content": "{\"name\": \"剧本冲突的四种类型\", \"kind\": \"子集\", \"维度拆分规则\": \"冲突的演进特征\", \"body\": [{\"item_name\": \"静态冲突\", \"item_desc\": \"人物无可见发展,缺乏创造升级冲突的能力时会出现此类冲突。\", \"作用域\": []}, {\"item_name\": \"跳跃冲突\", \"item_desc\": \"当强迫人物作出与其本性不相符的行动时,冲突会产生不自然的跳跃。\", \"作用域\": []}, {\"item_name\": \"缓慢升级冲突\", \"item_desc\": \"编剧不干预自然产生,是对立统一的人物的共同结果,最为推荐。\", \"作用域\": []}, {\"item_name\": \"预示冲突\", \"item_desc\": \"即张力,是对冲突的允诺,用于维持观众吸引力。\", \"作用域\": []}]}",
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- "scopes": [
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- "scope_type": "substance",
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- },
- {
- "scope_type": "form",
- "value": "冲突分类"
- },
- {
- "scope_type": "effect",
- "value": "张力构建"
- },
- {
- "scope_type": "effect",
- "value": "吸引力"
- },
- {
- "scope_type": "feeling",
- "value": "期待感"
- },
- {
- "scope_type": "intent",
- "value": "诊断剧情"
- }
- ],
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- ]
- },
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- "source": {
- "id": "xhs_67e2e39b0000000003028ff0",
- "source_type": "post",
- "title": "剧本创作:理解前提、人物、冲突",
- "author": "",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
- }
- },
- "title": "冲突升级的原理与动力",
- "content": "{\"name\": \"冲突升级的原理与动力\", \"desc\": \"冲突是行动的源泉,其本质由生活环境和社会状况构成。有效的冲突源于‘对立统一’:必须让具备强烈意志力(名誉、金钱、复仇等需求)的主使人物与同样强大且无情的对立人物相遇。冲突的推进模式是‘攻击—反击’,只有势均力敌的对手通过不断的决策(互为因果)产生反应,才能驱动冲突不断升级并自然走向高潮。\"}",
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- "scopes": [
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- "scope_type": "substance",
- "value": "冲突升级"
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- "scope_type": "substance",
- "value": "对立统一"
- },
- {
- "scope_type": "substance",
- "value": "人物意志力"
- },
- {
- "scope_type": "effect",
- "value": "情节"
- },
- {
- "scope_type": "effect",
- "value": "攻击反击模式"
- },
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- "scope_type": "intent",
- "value": "强化戏剧性"
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- ],
- "custom_ext": [
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- "id": "xhs_67e2e39b0000000003028ff0",
- "source_type": "post",
- "title": "剧本创作:理解前提、人物、冲突",
- "author": "",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
- }
- },
- "title": "剧本切入与节奏构思法",
- "content": "目标:确定剧本的起始点并梳理剧情节奏点\n步骤1\n 输入:初步的故事创意或灵感\n 方法:寻找切入点:必须选择一个‘决定点’或‘准备做出决定的点’。例:『通常在导致危机或人生转折的点切入』。\n 产出:剧本的切入位置(决定点)\n步骤2\n 输入:← s1 的剧本切入位置(决定点)\n 方法:配置过渡与危机:使用过渡(小冲突)使人物从一种状态进入另一种;重大决定构成转折点,产生危机。\n 产出:含过渡与危机的剧情链条\n步骤3\n 输入:← s2 的剧情链条\n 方法:推向高潮与结局:由危机预示高潮,最终通过前提的逻辑得出结局。\n 产出:完整的剧情结构规划(含高潮与结局)",
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- ],
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- "how"
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- "scopes": [
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- "scope_type": "substance",
- "value": "切入点"
- },
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- "scope_type": "substance",
- "value": "危机时刻"
- },
- {
- "scope_type": "effect",
- "value": "情节起始"
- },
- {
- "scope_type": "intent",
- "value": "规划开篇"
- },
- {
- "scope_type": "substance",
- "value": "剧情过渡"
- },
- {
- "scope_type": "substance",
- "value": "转折点"
- },
- {
- "scope_type": "effect",
- "value": "节奏控制"
- },
- {
- "scope_type": "effect",
- "value": "状态转换"
- },
- {
- "scope_type": "intent",
- "value": "连接剧情"
- },
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- "scope_type": "substance",
- "value": "高潮"
- },
- {
- "scope_type": "substance",
- "value": "结局"
- },
- {
- "scope_type": "form",
- "value": "剧情结构"
- },
- {
- "scope_type": "effect",
- "value": "情节收束"
- },
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- "scope_type": "intent",
- "value": "完成叙事"
- }
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- "value": "脚本"
- },
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- "type": "str",
- "value": "结构"
- },
- {
- "key": "动作",
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- "value": "确定切入点"
- },
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- "key": "动作",
- "type": "str",
- "value": "节奏排布"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "完成大纲"
- }
- ]
- },
- {
- "source": {
- "id": "xhs_680659e8000000001a007a11",
- "source_type": "post",
- "title": "故事设计原理拆解学习",
- "author": "",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
- }
- },
- "title": "场景分析五步程序",
- "content": "目标:通过五个步骤对单个场景进行深度分析与定稿\n步骤1\n 输入:原始场景构思\n 方法:明确该场景中人物的具体目标以及阻碍目标的对抗力量。\n 产出:场景冲突定义\n步骤2\n 输入:← s1 的场景冲突定义\n 方法:识别并标注场景开始处的核心价值状态(如:生命/死亡、爱/恨等正负面状态)。\n 产出:开篇价值状态\n步骤3\n 输入:← s2 的开篇价值状态\n 方法:将场景细化为“动作/反应”的细微交流环节。\n 产出:场景节拍清单\n步骤4\n 输入:← s3 的场景节拍清单\n 方法:标注场景结束时的价值状态,并与开篇价值进行对比,确认是否发生了转变。\n 产出:结尾价值对比\n步骤5\n 输入:← s4 的结尾价值对比\n 方法:对所有节拍进行总结,并精准找出发生转折的点。\n 产出:场景分析总结与转折点定位",
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- "scopes": [
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- "value": "人物目标"
- },
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- "value": "对抗力量"
- },
- {
- "scope_type": "effect",
- "value": "冲突设置"
- },
- {
- "scope_type": "intent",
- "value": "界定冲突"
- },
- {
- "scope_type": "substance",
- "value": "核心价值状态"
- },
- {
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- "value": "状态量化"
- },
- {
- "scope_type": "intent",
- "value": "建立基准"
- },
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- "value": "动作反应"
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- },
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- },
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- "value": "价值转变"
- },
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- "value": "对比分析"
- },
- {
- "scope_type": "intent",
- "value": "验证有效性"
- },
- {
- "scope_type": "substance",
- "value": "转折点"
- },
- {
- "scope_type": "effect",
- "value": "结构总结"
- },
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- "value": "定位核心"
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- ],
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- "value": "脚本"
- },
- {
- "key": "创作阶段",
- "type": "str",
- "value": "构思"
- },
- {
- "key": "创作阶段",
- "type": "str",
- "value": "结构"
- },
- {
- "key": "创作阶段",
- "type": "str",
- "value": "打磨"
- },
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- "key": "动作",
- "type": "str",
- "value": "确定冲突"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "标注开篇价值"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "分解节拍"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "标注结尾价值"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "概述节拍并标注转折点"
- }
- ]
- },
- {
- "source": {
- "id": "xhs_680659e8000000001a007a11",
- "source_type": "post",
- "title": "故事设计原理拆解学习",
- "author": "",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
- }
- },
- "title": "故事五部分构成序列",
- "content": "{\"name\": \"故事五部分构成序列\", \"kind\": \"序列\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"阐述\", \"item_desc\": \"故事的背景交代部分。\", \"作用域\": []}, {\"item_name\": \"激励事件\", \"item_desc\": \"打破平衡、激发欲望的诱发事件。分为随机(巧合)和有因(抉择)两种,通常在故事前1/4发生。\", \"作用域\": []}, {\"item_name\": \"进展纠葛\", \"item_desc\": \"由于抗力产生的冲突(上升动作)。\", \"作用域\": []}, {\"item_name\": \"危机/高潮\", \"item_desc\": \"危机是情节突转,高潮是问题的最终解决。\", \"作用域\": []}, {\"item_name\": \"结局\", \"item_desc\": \"故事的下降动作与收尾。\", \"作用域\": []}]}",
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- "dim_attributes": [
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- "scopes": [
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- "value": "激励事件"
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- {
- "scope_type": "substance",
- "value": "进展纠葛"
- },
- {
- "scope_type": "substance",
- "value": "危机高潮"
- },
- {
- "scope_type": "form",
- "value": "五部分序列"
- },
- {
- "scope_type": "form",
- "value": "线性结构"
- },
- {
- "scope_type": "effect",
- "value": "情节铺排"
- },
- {
- "scope_type": "intent",
- "value": "构建剧作架构"
- }
- ],
- "custom_ext": [
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- "key": "业务阶段",
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- "value": "脚本"
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- {
- "key": "概要",
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- "value": "故事在时间维度上由五个核心部分线性排列而成。"
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- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
- }
- },
- "title": "故事冲突的三种类型",
- "content": "{\"name\": \"故事冲突的三种类型\", \"kind\": \"子集\", \"维度拆分规则\": \"冲突范围\", \"body\": [{\"item_name\": \"内心冲突\", \"item_desc\": \"人物自身内部的挣扎。\", \"作用域\": []}, {\"item_name\": \"个人冲突\", \"item_desc\": \"人与人之间的直接对抗。\", \"作用域\": []}, {\"item_name\": \"个人-外界冲突\", \"item_desc\": \"人与社会、自然或未知环境的冲突。\", \"作用域\": []}]}",
- "dim_creations": [
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- ],
- "dim_attributes": [
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- "scopes": [
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- "value": "内心冲突"
- },
- {
- "scope_type": "substance",
- "value": "个人冲突"
- },
- {
- "scope_type": "substance",
- "value": "社会环境冲突"
- },
- {
- "scope_type": "effect",
- "value": "对抗力分类"
- },
- {
- "scope_type": "intent",
- "value": "拓展冲突维度"
- }
- ],
- "custom_ext": [
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- "key": "业务阶段",
- "type": "str",
- "value": "灵感"
- },
- {
- "key": "业务阶段",
- "type": "str",
- "value": "脚本"
- },
- {
- "key": "概要",
- "type": "str",
- "value": "按冲突发生的领域划分故事对抗力的来源。"
- }
- ]
- },
- {
- "source": {
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- "source_type": "post",
- "title": "故事设计原理拆解学习",
- "author": "",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
- }
- },
- "title": "转折点的四重效果",
- "content": "{\"name\": \"转折点的四重效果\", \"kind\": \"多维关系\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"惊奇\", \"item_desc\": \"出乎意料的效果。\", \"作用域\": []}, {\"item_name\": \"增强好奇心\", \"item_desc\": \"引导观众对后续发展的探索欲。\", \"作用域\": []}, {\"item_name\": \"见识\", \"item_desc\": \"提供新的洞察。 \", \"作用域\": []}, {\"item_name\": \"新方向\", \"item_desc\": \"改变故事的走向。\", \"作用域\": []}]}",
- "dim_creations": [
- "创作"
- ],
- "dim_attributes": [
- "what"
- ],
- "scopes": [
- {
- "scope_type": "feeling",
- "value": "惊奇感"
- },
- {
- "scope_type": "feeling",
- "value": "好奇心"
- },
- {
- "scope_type": "feeling",
- "value": "洞察感"
- },
- {
- "scope_type": "effect",
- "value": "叙事突转"
- },
- {
- "scope_type": "intent",
- "value": "强化观众体验"
- }
- ],
- "custom_ext": [
- {
- "key": "业务阶段",
- "type": "str",
- "value": "脚本"
- },
- {
- "key": "概要",
- "type": "str",
- "value": "场景中发生转折时应当带给观众的四种心理感受。"
- }
- ]
- },
- {
- "source": {
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- "source_type": "post",
- "title": "故事设计原理拆解学习",
- "author": "",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
- }
- },
- "title": "真正选择的“两难”原理",
- "content": "{\"name\": \"真正选择的“两难”原理\", \"desc\": \"真正的选择必须是两难之择,即在不可调和的两善中取其一,或在两恶中取其轻。这种危机时刻是故事中最高压、最紧张的时刻,不仅能制造强烈的冲突,还能揭示人物的深层性格。\"}",
- "dim_creations": [
- "创作"
- ],
- "dim_attributes": [
- "why"
- ],
- "scopes": [
- {
- "scope_type": "substance",
- "value": "两难抉择"
- },
- {
- "scope_type": "substance",
- "value": "人物性格"
- },
- {
- "scope_type": "feeling",
- "value": "高压紧张感"
- },
- {
- "scope_type": "effect",
- "value": "性格揭示"
- },
- {
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- "url": "https://www.xiaohongshu.com/explore/69ff58670000000023016fa2"
- }
- },
- "title": "海外短视频爆款创意策略清单",
- "content": "{\"name\": \"海外短视频爆款创意策略清单\", \"kind\": \"子集\", \"维度拆分规则\": \"类型枚举\", \"body\": [{\"item_name\": \"超现实主义(SURREALISM)\", \"item_desc\": \"将日常生活物品巨大化。通过体积对比产生视觉冲击力,创造新鲜感。适合原材料/纯净成分品牌进行视觉吸引。例:@the_ordinary。\", \"作用域\": []}, {\"item_name\": \"错觉式转场(ILLUSION TRANSTION)\", \"item_desc\": \"利用看似背景的物体作为遮挡或引导进行转场,利用背景与前景的巧妙一致性。适合低预算追求高质量质感的创作场景。\", \"作用域\": []}, {\"item_name\": \"反差式展示(THE PROUD FOUNDER)\", \"item_desc\": \"创始人先展示凌乱、未修边幅的状态(Rotting),接着切入作为成功品牌创始人的自信状态。利用巨大的心理与视觉落差产生张力,适合用于与潜在客户建立情感联结。\", \"作用域\": []}]}",
- "dim_creations": [
- "创作"
- ],
- "dim_attributes": [
- "what"
- ],
- "scopes": [
- {
- "scope_type": "substance",
- "value": "日常生活物品"
- },
- {
- "scope_type": "substance",
- "value": "体积对比"
- },
- {
- "scope_type": "form",
- "value": "巨大化视觉"
- },
- {
- "scope_type": "feeling",
- "value": "新鲜感"
- },
- {
- "scope_type": "effect",
- "value": "视觉冲击力营造"
- },
- {
- "scope_type": "intent",
- "value": "吸引注意力"
- },
- {
- "scope_type": "substance",
- "value": "前景背景一致性"
- },
- {
- "scope_type": "form",
- "value": "错觉式转场"
- },
- {
- "scope_type": "form",
- "value": "遮挡转场"
- },
- {
- "scope_type": "effect",
- "value": "画面质感"
- },
- {
- "scope_type": "intent",
- "value": "降低创作成本"
- },
- {
- "scope_type": "substance",
- "value": "品牌创始人"
- },
- {
- "scope_type": "substance",
- "value": "个人状态对比"
- },
- {
- "scope_type": "form",
- "value": "反差展示结构"
- },
- {
- "scope_type": "feeling",
- "value": "心理落差感"
- },
- {
- "scope_type": "effect",
- "value": "视觉张力"
- },
- {
- "scope_type": "intent",
- "value": "建立情感联结"
- }
- ],
- "custom_ext": [
- {
- "key": "业务阶段",
- "type": "str",
- "value": "灵感"
- },
- {
- "key": "业务阶段",
- "type": "str",
- "value": "脚本"
- },
- {
- "key": "概要",
- "type": "str",
- "value": "针对海外Reels视频创作的三种可迁移的爆款创意表现形式。"
- }
- ]
- }
- ]
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