payloads.json 52 KB

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  1. [
  2. {
  3. "source": {
  4. "id": "xhs_699308fa0000000016009697",
  5. "source_type": "post",
  6. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  7. "author": "",
  8. "source_metadata": {
  9. "platform": "xiaohongshu",
  10. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
  11. }
  12. },
  13. "title": "“撕裂圣经句”爆款选题法",
  14. "content": "目标:通过撕裂赛道圣经句,找到具有情感穿透力的裂缝选题\n步骤1\n 输入:所属赛道的常规共识\n 方法:列出赛道大号反复讲的、人人点头但没人真信的“圣经句”(如:自律即自由、内容为王)。\n 产出:待拆解的赛道圣经句清单\n步骤2\n 输入:← s1 的〈待拆解的赛道圣经句清单〉\n 方法:寻找正确共识失灵的瞬间。针对清单中的句子提问:“什么情况下,一个人严格按这句话做,反而越做越差?”或去竞品爆款视频下寻找包含“道理我都懂,但是……”的评论。例:『内容越好,死得越快』。\n 产出:圣经句的逻辑裂缝/失灵场景\n步骤3\n 输入:← s2 的〈圣经句的逻辑裂缝/失灵场景〉\n 方法:把裂缝撕开,将这种“越做越差”的真实逻辑转化为选题。判据:如果写完后感到羞耻(如“这样说会不会太直白?”)或极度犹豫,说明触碰到了真实痛点。\n 产出:具有羞耻感与冒犯感的爆款选题",
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  27. "scope_type": "substance",
  28. "value": "圣经句"
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  30. {
  31. "scope_type": "effect",
  32. "value": "素材"
  33. },
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  35. "scope_type": "intent",
  36. "value": "确定选题"
  37. },
  38. {
  39. "scope_type": "substance",
  40. "value": "逻辑裂缝"
  41. },
  42. {
  43. "scope_type": "substance",
  44. "value": "共识失灵场景"
  45. },
  46. {
  47. "scope_type": "effect",
  48. "value": "冲突切入"
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  50. {
  51. "scope_type": "substance",
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  53. },
  54. {
  55. "scope_type": "feeling",
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  57. },
  58. {
  59. "scope_type": "feeling",
  60. "value": "冒犯感"
  61. },
  62. {
  63. "scope_type": "effect",
  64. "value": "痛点"
  65. },
  66. {
  67. "scope_type": "intent",
  68. "value": "提升传播力"
  69. }
  70. ],
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  73. "key": "业务阶段",
  74. "type": "str",
  75. "value": "选题"
  76. },
  77. {
  78. "key": "创作阶段",
  79. "type": "str",
  80. "value": "定向"
  81. },
  82. {
  83. "key": "创作阶段",
  84. "type": "str",
  85. "value": "构思"
  86. },
  87. {
  88. "key": "动作",
  89. "type": "str",
  90. "value": "列出圣经句"
  91. },
  92. {
  93. "key": "动作",
  94. "type": "str",
  95. "value": "寻找失灵瞬间/提取评论“但是”"
  96. },
  97. {
  98. "key": "动作",
  99. "type": "str",
  100. "value": "撕开裂缝成题"
  101. }
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  103. },
  104. {
  105. "source": {
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  107. "source_type": "post",
  108. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  109. "author": "",
  110. "source_metadata": {
  111. "platform": "xiaohongshu",
  112. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
  113. }
  114. },
  115. "title": "爆款选题的“羞耻感”防伪定律",
  116. "content": "{\"name\": \"爆款选题的“羞耻感”防伪定律\", \"desc\": \"真正能爆的选题往往由于其不仅通过了大脑审核,更通过了情绪审核。羞耻感是好选题的防伪标签,它本质上触碰到了社交礼仪包裹下、平时大家不敢说出口的真实内容。在内容过剩时代,观众需要的不是正确答案,而是有人帮他们说出“正确答案在特殊场景下不好使”的真相。没有情绪触发就没有转发,作者在发布前感到的安全感(无风险选题)通常等于观众的无感。冒犯感是对“正确共识”的挑战,这种撕裂感能产生更强的穿透力和爆发力。\"}",
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  118. "创作"
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  126. "value": "选题防伪定律"
  127. },
  128. {
  129. "scope_type": "substance",
  130. "value": "社交礼仪真相"
  131. },
  132. {
  133. "scope_type": "feeling",
  134. "value": "羞耻感"
  135. },
  136. {
  137. "scope_type": "feeling",
  138. "value": "撕裂感"
  139. },
  140. {
  141. "scope_type": "effect",
  142. "value": "情绪触发"
  143. },
  144. {
  145. "scope_type": "effect",
  146. "value": "共识"
  147. },
  148. {
  149. "scope_type": "intent",
  150. "value": "提升转发率"
  151. }
  152. ],
  153. "custom_ext": [
  154. {
  155. "key": "业务阶段",
  156. "type": "str",
  157. "value": "灵感"
  158. },
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  160. "key": "业务阶段",
  161. "type": "str",
  162. "value": "选题"
  163. }
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  165. },
  166. {
  167. "source": {
  168. "id": "xhs_699308fa0000000016009697",
  169. "source_type": "post",
  170. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  171. "author": "",
  172. "source_metadata": {
  173. "platform": "xiaohongshu",
  174. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
  175. }
  176. },
  177. "title": "赛道“圣经句”的特征",
  178. "content": "{\"name\": \"赛道“圣经句”的特征\", \"kind\": \"多维关系\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"普遍认同性\", \"item_desc\": \"赛道里人人都会点头,表面上表现为“正确答案”。\", \"作用域\": []}, {\"item_name\": \"实际体感缺失\", \"item_desc\": \"在实际执行中往往没人真信,或者在特定场景下会失效、让人感到“不好使”。\", \"作用域\": []}]}",
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  187. "scope_type": "substance",
  188. "value": "赛道圣经句"
  189. },
  190. {
  191. "scope_type": "substance",
  192. "value": "审美疲劳"
  193. },
  194. {
  195. "scope_type": "feeling",
  196. "value": "审美疲劳感"
  197. },
  198. {
  199. "scope_type": "effect",
  200. "value": "定义特征"
  201. },
  202. {
  203. "scope_type": "intent",
  204. "value": "科普"
  205. }
  206. ],
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  209. "key": "业务阶段",
  210. "type": "str",
  211. "value": "选题"
  212. },
  213. {
  214. "key": "概要",
  215. "type": "str",
  216. "value": "指在特定赛道内虽然正确但容易引发审美疲劳的共识性话语。"
  217. },
  218. {
  219. "key": "出自",
  220. "type": "str",
  221. "value": "“撕裂圣经句”爆款选题法 第1步"
  222. }
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  225. {
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  227. "id": "xhs_698481e1000000000a02a7c1",
  228. "source_type": "post",
  229. "title": "7种编剧常用的叙事结构,写剧不用愁!",
  230. "author": "",
  231. "source_metadata": {
  232. "platform": "xiaohongshu",
  233. "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1"
  234. }
  235. },
  236. "title": "7种常用叙事结构及其适用场景",
  237. "content": "{\"name\": \"7种常用叙事结构及其适用场景\", \"kind\": \"子集\", \"维度拆分规则\": \"类型枚举\", \"body\": [{\"item_name\": \"三幕式结构\", \"item_desc\": \"最基础的线性叙事,起承转合。分为:第一幕(开端)交代背景、人设和冲突触发;第二幕(发展)核心冲突升级,主角遭遇阻碍,是人物成长和情节铺垫关键;第三幕(高潮与结局)矛盾爆发并解决,情节收尾。\", \"作用域\": []}, {\"item_name\": \"英雄之旅结构\", \"item_desc\": \"核心是“平凡人到英雄的蜕变”,适合成长弧光设计。分为三个阶段:启程(离开舒适区)、考验(挑战与社交、对抗反派)、归来(战胜危机获成长)。\", \"作用域\": []}, {\"item_name\": \"非线性结构\", \"item_desc\": \"打破时间先后,通过时间拆解重组。常用手法包括闪回、插叙、倒叙、多视角切换。适用于制造悬念和多维度理解人物。\", \"作用域\": []}, {\"item_name\": \"环形结构\", \"item_desc\": \"首尾呼应形成闭环。包含非循环类(场景台词呼应)和循环类(重复经历某段事件,如无限循环或宿命感设定)。\", \"作用域\": []}, {\"item_name\": \"多线叙事结构\", \"item_desc\": \"多条独立故事线并行并在节点汇合。每条线有独立主角和冲突,通过切换提升剧情密度,适用于展现核心事件全貌或展现共同主题(如阶级、人性)。\", \"作用域\": []}, {\"item_name\": \"嵌套式结构\", \"item_desc\": \"层层递进的套层结构(如戏中戏、梦中梦)。外层引出内层,内外层互为影响呼应。\", \"作用域\": []}, {\"item_name\": \"反结构\", \"item_desc\": \"无结构或碎片化结构,抛弃线性逻辑和核心冲突。注重氛围营造、情绪表达和人性探讨,靠人物状态和细节描写。适配文艺片、实验性影片。\", \"作用域\": []}]}",
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  247. "value": "叙事结构"
  248. },
  249. {
  250. "scope_type": "substance",
  251. "value": "剧本"
  252. },
  253. {
  254. "scope_type": "substance",
  255. "value": "情节设计"
  256. },
  257. {
  258. "scope_type": "form",
  259. "value": "三幕式结构"
  260. },
  261. {
  262. "scope_type": "form",
  263. "value": "英雄之旅"
  264. },
  265. {
  266. "scope_type": "form",
  267. "value": "非线性叙事"
  268. },
  269. {
  270. "scope_type": "form",
  271. "value": "环形结构"
  272. },
  273. {
  274. "scope_type": "form",
  275. "value": "多线叙事"
  276. },
  277. {
  278. "scope_type": "form",
  279. "value": "嵌套式结构"
  280. },
  281. {
  282. "scope_type": "form",
  283. "value": "反结构"
  284. },
  285. {
  286. "scope_type": "effect",
  287. "value": "剧情节奏"
  288. },
  289. {
  290. "scope_type": "effect",
  291. "value": "人物弧光"
  292. },
  293. {
  294. "scope_type": "intent",
  295. "value": "教学"
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  301. "type": "str",
  302. "value": "脚本"
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  306. "type": "str",
  307. "value": "编剧常用的7种叙事结构及其核心逻辑和适用题材。"
  308. }
  309. ]
  310. },
  311. {
  312. "source": {
  313. "id": "xhs_67e2e39b0000000003028ff0",
  314. "source_type": "post",
  315. "title": "剧本创作:理解前提、人物、冲突",
  316. "author": "",
  317. "source_metadata": {
  318. "platform": "xiaohongshu",
  319. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  320. }
  321. },
  322. "title": "剧本前提的构成公式",
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  331. {
  332. "scope_type": "substance",
  333. "value": "剧本前提"
  334. },
  335. {
  336. "scope_type": "substance",
  337. "value": "创作立场"
  338. },
  339. {
  340. "scope_type": "form",
  341. "value": "前提公式"
  342. },
  343. {
  344. "scope_type": "effect",
  345. "value": "主旨指引"
  346. },
  347. {
  348. "scope_type": "intent",
  349. "value": "立意"
  350. }
  351. ],
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  355. "type": "str",
  356. "value": "脚本"
  357. },
  358. {
  359. "key": "概要",
  360. "type": "str",
  361. "value": "定义剧本目标与核心思想的内容组成结构"
  362. }
  363. ]
  364. },
  365. {
  366. "source": {
  367. "id": "xhs_67e2e39b0000000003028ff0",
  368. "source_type": "post",
  369. "title": "剧本创作:理解前提、人物、冲突",
  370. "author": "",
  371. "source_metadata": {
  372. "platform": "xiaohongshu",
  373. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  374. }
  375. },
  376. "title": "人物构成的三维度模型",
  377. "content": "{\"name\": \"人物构成的三维度模型\", \"kind\": \"多维关系\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"生理维度\", \"item_desc\": \"包含性别、年龄、外表以及遗传特征等。在重要性排序中位列第一。\", \"作用域\": []}, {\"item_name\": \"社会维度\", \"item_desc\": \"包含阶层、职业、教育、家庭、社交等。在重要性排序中位列第二。\", \"作用域\": []}, {\"item_name\": \"心理维度\", \"item_desc\": \"包含道德标准、志向、挫折、性格、态度等。是生理与社会的产物,重要性排序第三。\", \"作用域\": []}]}",
  378. "dim_creations": [
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  380. ],
  381. "dim_attributes": [
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  383. ],
  384. "scopes": [
  385. {
  386. "scope_type": "substance",
  387. "value": "人物构成"
  388. },
  389. {
  390. "scope_type": "substance",
  391. "value": "生理特征"
  392. },
  393. {
  394. "scope_type": "substance",
  395. "value": "社会背景"
  396. },
  397. {
  398. "scope_type": "substance",
  399. "value": "心理特质"
  400. },
  401. {
  402. "scope_type": "form",
  403. "value": "三维度模型"
  404. },
  405. {
  406. "scope_type": "intent",
  407. "value": "刻画人物"
  408. }
  409. ],
  410. "custom_ext": [
  411. {
  412. "key": "业务阶段",
  413. "type": "str",
  414. "value": "脚本"
  415. },
  416. {
  417. "key": "概要",
  418. "type": "str",
  419. "value": "定义人物作为一个多维度综合产物的具体构成要素"
  420. }
  421. ]
  422. },
  423. {
  424. "source": {
  425. "id": "xhs_67e2e39b0000000003028ff0",
  426. "source_type": "post",
  427. "title": "剧本创作:理解前提、人物、冲突",
  428. "author": "",
  429. "source_metadata": {
  430. "platform": "xiaohongshu",
  431. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  432. }
  433. },
  434. "title": "剧本冲突的四种类型",
  435. "content": "{\"name\": \"剧本冲突的四种类型\", \"kind\": \"子集\", \"维度拆分规则\": \"冲突的演进特征\", \"body\": [{\"item_name\": \"静态冲突\", \"item_desc\": \"人物无可见发展,缺乏创造升级冲突的能力时会出现此类冲突。\", \"作用域\": []}, {\"item_name\": \"跳跃冲突\", \"item_desc\": \"当强迫人物作出与其本性不相符的行动时,冲突会产生不自然的跳跃。\", \"作用域\": []}, {\"item_name\": \"缓慢升级冲突\", \"item_desc\": \"编剧不干预自然产生,是对立统一的人物的共同结果,最为推荐。\", \"作用域\": []}, {\"item_name\": \"预示冲突\", \"item_desc\": \"即张力,是对冲突的允诺,用于维持观众吸引力。\", \"作用域\": []}]}",
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  438. ],
  439. "dim_attributes": [
  440. "what"
  441. ],
  442. "scopes": [
  443. {
  444. "scope_type": "substance",
  445. "value": "剧本冲突"
  446. },
  447. {
  448. "scope_type": "form",
  449. "value": "冲突分类"
  450. },
  451. {
  452. "scope_type": "effect",
  453. "value": "张力构建"
  454. },
  455. {
  456. "scope_type": "effect",
  457. "value": "吸引力"
  458. },
  459. {
  460. "scope_type": "feeling",
  461. "value": "期待感"
  462. },
  463. {
  464. "scope_type": "intent",
  465. "value": "诊断剧情"
  466. }
  467. ],
  468. "custom_ext": [
  469. {
  470. "key": "业务阶段",
  471. "type": "str",
  472. "value": "脚本"
  473. },
  474. {
  475. "key": "概要",
  476. "type": "str",
  477. "value": "基于人物发展与行动逻辑划分的四种冲突形态"
  478. }
  479. ]
  480. },
  481. {
  482. "source": {
  483. "id": "xhs_67e2e39b0000000003028ff0",
  484. "source_type": "post",
  485. "title": "剧本创作:理解前提、人物、冲突",
  486. "author": "",
  487. "source_metadata": {
  488. "platform": "xiaohongshu",
  489. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  490. }
  491. },
  492. "title": "冲突升级的原理与动力",
  493. "content": "{\"name\": \"冲突升级的原理与动力\", \"desc\": \"冲突是行动的源泉,其本质由生活环境和社会状况构成。有效的冲突源于‘对立统一’:必须让具备强烈意志力(名誉、金钱、复仇等需求)的主使人物与同样强大且无情的对立人物相遇。冲突的推进模式是‘攻击—反击’,只有势均力敌的对手通过不断的决策(互为因果)产生反应,才能驱动冲突不断升级并自然走向高潮。\"}",
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  499. ],
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  503. "value": "冲突升级"
  504. },
  505. {
  506. "scope_type": "substance",
  507. "value": "对立统一"
  508. },
  509. {
  510. "scope_type": "substance",
  511. "value": "人物意志力"
  512. },
  513. {
  514. "scope_type": "effect",
  515. "value": "情节"
  516. },
  517. {
  518. "scope_type": "effect",
  519. "value": "攻击反击模式"
  520. },
  521. {
  522. "scope_type": "intent",
  523. "value": "强化戏剧性"
  524. }
  525. ],
  526. "custom_ext": [
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  528. "key": "业务阶段",
  529. "type": "str",
  530. "value": "脚本"
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  532. ]
  533. },
  534. {
  535. "source": {
  536. "id": "xhs_67e2e39b0000000003028ff0",
  537. "source_type": "post",
  538. "title": "剧本创作:理解前提、人物、冲突",
  539. "author": "",
  540. "source_metadata": {
  541. "platform": "xiaohongshu",
  542. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  543. }
  544. },
  545. "title": "剧本切入与节奏构思法",
  546. "content": "目标:确定剧本的起始点并梳理剧情节奏点\n步骤1\n 输入:初步的故事创意或灵感\n 方法:寻找切入点:必须选择一个‘决定点’或‘准备做出决定的点’。例:『通常在导致危机或人生转折的点切入』。\n 产出:剧本的切入位置(决定点)\n步骤2\n 输入:← s1 的剧本切入位置(决定点)\n 方法:配置过渡与危机:使用过渡(小冲突)使人物从一种状态进入另一种;重大决定构成转折点,产生危机。\n 产出:含过渡与危机的剧情链条\n步骤3\n 输入:← s2 的剧情链条\n 方法:推向高潮与结局:由危机预示高潮,最终通过前提的逻辑得出结局。\n 产出:完整的剧情结构规划(含高潮与结局)",
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  550. "dim_attributes": [
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  556. "value": "切入点"
  557. },
  558. {
  559. "scope_type": "substance",
  560. "value": "危机时刻"
  561. },
  562. {
  563. "scope_type": "effect",
  564. "value": "情节起始"
  565. },
  566. {
  567. "scope_type": "intent",
  568. "value": "规划开篇"
  569. },
  570. {
  571. "scope_type": "substance",
  572. "value": "剧情过渡"
  573. },
  574. {
  575. "scope_type": "substance",
  576. "value": "转折点"
  577. },
  578. {
  579. "scope_type": "effect",
  580. "value": "节奏控制"
  581. },
  582. {
  583. "scope_type": "effect",
  584. "value": "状态转换"
  585. },
  586. {
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  588. "value": "连接剧情"
  589. },
  590. {
  591. "scope_type": "substance",
  592. "value": "高潮"
  593. },
  594. {
  595. "scope_type": "substance",
  596. "value": "结局"
  597. },
  598. {
  599. "scope_type": "form",
  600. "value": "剧情结构"
  601. },
  602. {
  603. "scope_type": "effect",
  604. "value": "情节收束"
  605. },
  606. {
  607. "scope_type": "intent",
  608. "value": "完成叙事"
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  610. ],
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  613. "key": "业务阶段",
  614. "type": "str",
  615. "value": "脚本"
  616. },
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  618. "key": "创作阶段",
  619. "type": "str",
  620. "value": "结构"
  621. },
  622. {
  623. "key": "动作",
  624. "type": "str",
  625. "value": "确定切入点"
  626. },
  627. {
  628. "key": "动作",
  629. "type": "str",
  630. "value": "节奏排布"
  631. },
  632. {
  633. "key": "动作",
  634. "type": "str",
  635. "value": "完成大纲"
  636. }
  637. ]
  638. },
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  642. "source_type": "post",
  643. "title": "故事设计原理拆解学习",
  644. "author": "",
  645. "source_metadata": {
  646. "platform": "xiaohongshu",
  647. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  648. }
  649. },
  650. "title": "场景分析五步程序",
  651. "content": "目标:通过五个步骤对单个场景进行深度分析与定稿\n步骤1\n 输入:原始场景构思\n 方法:明确该场景中人物的具体目标以及阻碍目标的对抗力量。\n 产出:场景冲突定义\n步骤2\n 输入:← s1 的场景冲突定义\n 方法:识别并标注场景开始处的核心价值状态(如:生命/死亡、爱/恨等正负面状态)。\n 产出:开篇价值状态\n步骤3\n 输入:← s2 的开篇价值状态\n 方法:将场景细化为“动作/反应”的细微交流环节。\n 产出:场景节拍清单\n步骤4\n 输入:← s3 的场景节拍清单\n 方法:标注场景结束时的价值状态,并与开篇价值进行对比,确认是否发生了转变。\n 产出:结尾价值对比\n步骤5\n 输入:← s4 的结尾价值对比\n 方法:对所有节拍进行总结,并精准找出发生转折的点。\n 产出:场景分析总结与转折点定位",
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  661. "value": "人物目标"
  662. },
  663. {
  664. "scope_type": "substance",
  665. "value": "对抗力量"
  666. },
  667. {
  668. "scope_type": "effect",
  669. "value": "冲突设置"
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  671. {
  672. "scope_type": "intent",
  673. "value": "界定冲突"
  674. },
  675. {
  676. "scope_type": "substance",
  677. "value": "核心价值状态"
  678. },
  679. {
  680. "scope_type": "effect",
  681. "value": "状态量化"
  682. },
  683. {
  684. "scope_type": "intent",
  685. "value": "建立基准"
  686. },
  687. {
  688. "scope_type": "substance",
  689. "value": "动作反应"
  690. },
  691. {
  692. "scope_type": "form",
  693. "value": "场景节拍"
  694. },
  695. {
  696. "scope_type": "effect",
  697. "value": "颗粒度拆解"
  698. },
  699. {
  700. "scope_type": "intent",
  701. "value": "细化过程"
  702. },
  703. {
  704. "scope_type": "substance",
  705. "value": "价值转变"
  706. },
  707. {
  708. "scope_type": "effect",
  709. "value": "对比分析"
  710. },
  711. {
  712. "scope_type": "intent",
  713. "value": "验证有效性"
  714. },
  715. {
  716. "scope_type": "substance",
  717. "value": "转折点"
  718. },
  719. {
  720. "scope_type": "effect",
  721. "value": "结构总结"
  722. },
  723. {
  724. "scope_type": "intent",
  725. "value": "定位核心"
  726. }
  727. ],
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  730. "key": "业务阶段",
  731. "type": "str",
  732. "value": "脚本"
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  734. {
  735. "key": "创作阶段",
  736. "type": "str",
  737. "value": "构思"
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  739. {
  740. "key": "创作阶段",
  741. "type": "str",
  742. "value": "结构"
  743. },
  744. {
  745. "key": "创作阶段",
  746. "type": "str",
  747. "value": "打磨"
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  749. {
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  751. "type": "str",
  752. "value": "确定冲突"
  753. },
  754. {
  755. "key": "动作",
  756. "type": "str",
  757. "value": "标注开篇价值"
  758. },
  759. {
  760. "key": "动作",
  761. "type": "str",
  762. "value": "分解节拍"
  763. },
  764. {
  765. "key": "动作",
  766. "type": "str",
  767. "value": "标注结尾价值"
  768. },
  769. {
  770. "key": "动作",
  771. "type": "str",
  772. "value": "概述节拍并标注转折点"
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  775. },
  776. {
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  779. "source_type": "post",
  780. "title": "故事设计原理拆解学习",
  781. "author": "",
  782. "source_metadata": {
  783. "platform": "xiaohongshu",
  784. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  785. }
  786. },
  787. "title": "故事五部分构成序列",
  788. "content": "{\"name\": \"故事五部分构成序列\", \"kind\": \"序列\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"阐述\", \"item_desc\": \"故事的背景交代部分。\", \"作用域\": []}, {\"item_name\": \"激励事件\", \"item_desc\": \"打破平衡、激发欲望的诱发事件。分为随机(巧合)和有因(抉择)两种,通常在故事前1/4发生。\", \"作用域\": []}, {\"item_name\": \"进展纠葛\", \"item_desc\": \"由于抗力产生的冲突(上升动作)。\", \"作用域\": []}, {\"item_name\": \"危机/高潮\", \"item_desc\": \"危机是情节突转,高潮是问题的最终解决。\", \"作用域\": []}, {\"item_name\": \"结局\", \"item_desc\": \"故事的下降动作与收尾。\", \"作用域\": []}]}",
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  791. ],
  792. "dim_attributes": [
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  798. "value": "激励事件"
  799. },
  800. {
  801. "scope_type": "substance",
  802. "value": "进展纠葛"
  803. },
  804. {
  805. "scope_type": "substance",
  806. "value": "危机高潮"
  807. },
  808. {
  809. "scope_type": "form",
  810. "value": "五部分序列"
  811. },
  812. {
  813. "scope_type": "form",
  814. "value": "线性结构"
  815. },
  816. {
  817. "scope_type": "effect",
  818. "value": "情节铺排"
  819. },
  820. {
  821. "scope_type": "intent",
  822. "value": "构建剧作架构"
  823. }
  824. ],
  825. "custom_ext": [
  826. {
  827. "key": "业务阶段",
  828. "type": "str",
  829. "value": "脚本"
  830. },
  831. {
  832. "key": "概要",
  833. "type": "str",
  834. "value": "故事在时间维度上由五个核心部分线性排列而成。"
  835. }
  836. ]
  837. },
  838. {
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  840. "id": "xhs_680659e8000000001a007a11",
  841. "source_type": "post",
  842. "title": "故事设计原理拆解学习",
  843. "author": "",
  844. "source_metadata": {
  845. "platform": "xiaohongshu",
  846. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  847. }
  848. },
  849. "title": "故事冲突的三种类型",
  850. "content": "{\"name\": \"故事冲突的三种类型\", \"kind\": \"子集\", \"维度拆分规则\": \"冲突范围\", \"body\": [{\"item_name\": \"内心冲突\", \"item_desc\": \"人物自身内部的挣扎。\", \"作用域\": []}, {\"item_name\": \"个人冲突\", \"item_desc\": \"人与人之间的直接对抗。\", \"作用域\": []}, {\"item_name\": \"个人-外界冲突\", \"item_desc\": \"人与社会、自然或未知环境的冲突。\", \"作用域\": []}]}",
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  854. "dim_attributes": [
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  962. "title": "真正选择的“两难”原理",
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  1330. "title": "Vlog脚本创作公式清单",
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  1373. "value": "针对不同情绪反馈的Vlog内容构成方案"
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  1375. ]
  1376. },
  1377. {
  1378. "source": {
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  1380. "source_type": "post",
  1381. "title": "只要学会这几样,写短视频脚本真的不难❗️",
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  1385. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
  1386. }
  1387. },
  1388. "title": "视频节奏的时长分配原理",
  1389. "content": "{\"name\": \"视频节奏的时长分配原理\", \"desc\": \"长视频需要通过周期性的刺激来维持用户注意力,通常每15秒需设置一个重点内容;而短视频留给创作者的时间极短,必须在3-5秒内迅速呈现出核心主题,否则用户极易流失。\"}",
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  1399. "value": "视频时长"
  1400. },
  1401. {
  1402. "scope_type": "substance",
  1403. "value": "重心分配"
  1404. },
  1405. {
  1406. "scope_type": "form",
  1407. "value": "节奏编排"
  1408. },
  1409. {
  1410. "scope_type": "effect",
  1411. "value": "注意力保持"
  1412. },
  1413. {
  1414. "scope_type": "intent",
  1415. "value": "科普"
  1416. }
  1417. ],
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  1429. "source_type": "post",
  1430. "title": "爆款标题公式直接抄❗️笔记想不火都难",
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  1434. "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3"
  1435. }
  1436. },
  1437. "title": "小红书笔记标题3个万能公式",
  1438. "content": "{\"name\": \"小红书笔记标题3个万能公式\", \"kind\": \"子集\", \"维度拆分规则\": \"标题构成的侧重点\", \"body\": [{\"item_name\": \"时间+结果+经验\", \"item_desc\": \"构成要素为具体的执行时间、达成的结果及总结的经验。适用于有具体成果背书的内容。例:『半年时间涨粉11w,全靠这个万能公式』,用具象数字和结果钩住用户。\", \"作用域\": []}, {\"item_name\": \"痛点+解决方法+保证\", \"item_desc\": \"构成要素为点出用户当下的困扰、给出对策并提供效果承诺。适用于攻略类或教程类内容。例:『小红书不涨粉,3大技巧照做就对了』,精准戳中需求并下承诺。\", \"作用域\": []}, {\"item_name\": \"方法+保证\", \"item_desc\": \"直接展示操作方法并给予效果保障。旨在传达一种易操作感,降低用户的决策/学习门槛。例:『傻瓜式化妆手法,有手就行』。\", \"作用域\": []}]}",
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  1449. },
  1450. {
  1451. "scope_type": "substance",
  1452. "value": "标题公式"
  1453. },
  1454. {
  1455. "scope_type": "form",
  1456. "value": "标题结构"
  1457. },
  1458. {
  1459. "scope_type": "effect",
  1460. "value": "点击吸引"
  1461. },
  1462. {
  1463. "scope_type": "effect",
  1464. "value": "价值传达"
  1465. },
  1466. {
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  1468. "value": "起标题"
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  1478. "key": "概要",
  1479. "type": "str",
  1480. "value": "提供三种可直接套用的标题组块逻辑,通过组合时间、结果、痛点等要素吸引点击。"
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  1482. ]
  1483. },
  1484. {
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  1493. }
  1494. },
  1495. "title": "标题创作的9种实用技巧",
  1496. "content": "{\"name\": \"标题创作的9种实用技巧\", \"kind\": \"子集\", \"维度拆分规则\": \"类型枚举\", \"body\": [{\"item_name\": \"提问式\", \"item_desc\": \"用困惑开头直击需求,直接命中用户的疑问或痛点。\", \"作用域\": []}, {\"item_name\": \"设问式\", \"item_desc\": \"先抛问题再给方案,通过自问自答勾起好奇心并预告内容价值。\", \"作用域\": []}, {\"item_name\": \"数字式\", \"item_desc\": \"使用具体数字(如价格、数量、天数等),增强干货感并降低用户的决策成本。\", \"作用域\": []}, {\"item_name\": \"利益式\", \"item_desc\": \"直接展现价值,把用户能通过笔记得到的好处摆在台面上。\", \"作用域\": []}, {\"item_name\": \"悬念式\", \"item_desc\": \"隐藏关键细节或结论,只说一半内容,激发点击进去寻找答案的好奇心。\", \"作用域\": []}, {\"item_name\": \"对比式\", \"item_desc\": \"通过前后或不同对象之间的状态对比,制造差异感和冲突感。\", \"作用域\": []}, {\"item_name\": \"劝诫式\", \"item_desc\": \"利用避坑和规避损失的心理,抓住用户害怕失去或犯错的重视感。\", \"作用域\": []}, {\"item_name\": \"共情式\", \"item_desc\": \"替人发声,说出用户想说但没说出的话,以此引发强烈的情绪共鸣。\", \"作用域\": []}, {\"item_name\": \"热点式\", \"item_desc\": \"绑定节日、热门人物或社会热点事件进行借势营销。\", \"作用域\": []}]}",
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  1506. "value": "笔记标题"
  1507. },
  1508. {
  1509. "scope_type": "substance",
  1510. "value": "心理触点"
  1511. },
  1512. {
  1513. "scope_type": "form",
  1514. "value": "提问式"
  1515. },
  1516. {
  1517. "scope_type": "form",
  1518. "value": "对比式"
  1519. },
  1520. {
  1521. "scope_type": "feeling",
  1522. "value": "好奇感"
  1523. },
  1524. {
  1525. "scope_type": "feeling",
  1526. "value": "共鸣感"
  1527. },
  1528. {
  1529. "scope_type": "effect",
  1530. "value": "悬念设置"
  1531. },
  1532. {
  1533. "scope_type": "effect",
  1534. "value": "利益承诺"
  1535. },
  1536. {
  1537. "scope_type": "intent",
  1538. "value": "提升点击率"
  1539. }
  1540. ],
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  1544. "type": "str",
  1545. "value": "脚本"
  1546. },
  1547. {
  1548. "key": "概要",
  1549. "type": "str",
  1550. "value": "通过不同的切入点和心理触点,改变标题的表达方式以提升点击率。"
  1551. }
  1552. ]
  1553. },
  1554. {
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  1557. "source_type": "post",
  1558. "title": "海外营销灵感|五月爆款Reels创意合集",
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  1562. "url": "https://www.xiaohongshu.com/explore/69ff58670000000023016fa2"
  1563. }
  1564. },
  1565. "title": "海外短视频爆款创意策略清单",
  1566. "content": "{\"name\": \"海外短视频爆款创意策略清单\", \"kind\": \"子集\", \"维度拆分规则\": \"类型枚举\", \"body\": [{\"item_name\": \"超现实主义(SURREALISM)\", \"item_desc\": \"将日常生活物品巨大化。通过体积对比产生视觉冲击力,创造新鲜感。适合原材料/纯净成分品牌进行视觉吸引。例:@the_ordinary。\", \"作用域\": []}, {\"item_name\": \"错觉式转场(ILLUSION TRANSTION)\", \"item_desc\": \"利用看似背景的物体作为遮挡或引导进行转场,利用背景与前景的巧妙一致性。适合低预算追求高质量质感的创作场景。\", \"作用域\": []}, {\"item_name\": \"反差式展示(THE PROUD FOUNDER)\", \"item_desc\": \"创始人先展示凌乱、未修边幅的状态(Rotting),接着切入作为成功品牌创始人的自信状态。利用巨大的心理与视觉落差产生张力,适合用于与潜在客户建立情感联结。\", \"作用域\": []}]}",
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  1571. "what"
  1572. ],
  1573. "scopes": [
  1574. {
  1575. "scope_type": "substance",
  1576. "value": "日常生活物品"
  1577. },
  1578. {
  1579. "scope_type": "substance",
  1580. "value": "体积对比"
  1581. },
  1582. {
  1583. "scope_type": "form",
  1584. "value": "巨大化视觉"
  1585. },
  1586. {
  1587. "scope_type": "feeling",
  1588. "value": "新鲜感"
  1589. },
  1590. {
  1591. "scope_type": "effect",
  1592. "value": "视觉冲击力营造"
  1593. },
  1594. {
  1595. "scope_type": "intent",
  1596. "value": "吸引注意力"
  1597. },
  1598. {
  1599. "scope_type": "substance",
  1600. "value": "前景背景一致性"
  1601. },
  1602. {
  1603. "scope_type": "form",
  1604. "value": "错觉式转场"
  1605. },
  1606. {
  1607. "scope_type": "form",
  1608. "value": "遮挡转场"
  1609. },
  1610. {
  1611. "scope_type": "effect",
  1612. "value": "画面质感"
  1613. },
  1614. {
  1615. "scope_type": "intent",
  1616. "value": "降低创作成本"
  1617. },
  1618. {
  1619. "scope_type": "substance",
  1620. "value": "品牌创始人"
  1621. },
  1622. {
  1623. "scope_type": "substance",
  1624. "value": "个人状态对比"
  1625. },
  1626. {
  1627. "scope_type": "form",
  1628. "value": "反差展示结构"
  1629. },
  1630. {
  1631. "scope_type": "feeling",
  1632. "value": "心理落差感"
  1633. },
  1634. {
  1635. "scope_type": "effect",
  1636. "value": "视觉张力"
  1637. },
  1638. {
  1639. "scope_type": "intent",
  1640. "value": "建立情感联结"
  1641. }
  1642. ],
  1643. "custom_ext": [
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  1646. "type": "str",
  1647. "value": "灵感"
  1648. },
  1649. {
  1650. "key": "业务阶段",
  1651. "type": "str",
  1652. "value": "脚本"
  1653. },
  1654. {
  1655. "key": "概要",
  1656. "type": "str",
  1657. "value": "针对海外Reels视频创作的三种可迁移的爆款创意表现形式。"
  1658. }
  1659. ]
  1660. }
  1661. ]