frameworks.json 166 KB

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  4. {
  5. "post_id": "699308fa0000000016009697",
  6. "source_id": "xhs_699308fa0000000016009697",
  7. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  8. "platform": "xiaohongshu",
  9. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697",
  10. "media": {
  11. "type": "image",
  12. "video_url": null,
  13. "images": [
  14. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp",
  15. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp",
  16. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp",
  17. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp",
  18. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp",
  19. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp",
  20. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp",
  21. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp",
  22. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp",
  23. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp",
  24. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp",
  25. "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp"
  26. ]
  27. },
  28. "cards": [
  29. {
  30. "index": 1,
  31. "content": "真正能爆的选题往往是由于其不只是通过大脑审核,更是通过了情绪审核,作者在发布前会感到羞耻或犹豫。",
  32. "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp"
  33. },
  34. {
  35. "index": 2,
  36. "content": "",
  37. "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp"
  38. },
  39. {
  40. "index": 3,
  41. "content": "羞耻感是好选题的防伪标签。高信息密度但不带情绪的内容(如纯干货方法论)往往数据平平,而触碰真实、冒穿透公共痛点的情绪内容更容易爆发。",
  42. "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp"
  43. },
  44. {
  45. "index": 4,
  46. "content": "好选题的信号:写完后感觉“发出去别人会不会觉得我在装?”或“这样说会不会太直白了?”。",
  47. "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp"
  48. },
  49. {
  50. "index": 5,
  51. "content": "羞耻感本质:触碰到了真实但平时大家不敢说出口、被社交礼仪包裹的内容。冒犯感:是对某种“正确共识”的冒犯,踩到了大众的神经。",
  52. "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp"
  53. },
  54. {
  55. "index": 6,
  56. "content": "",
  57. "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp"
  58. },
  59. {
  60. "index": 7,
  61. "content": "作者的安全感(无风险选题)等于观众的无感。没有情绪触发就没有转发,也就不可能爆。",
  62. "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp"
  63. },
  64. {
  65. "index": 8,
  66. "content": "爆款逻辑:从加固一个信念转向撕裂一个信念(圣经句)。圣经句指赛道里人人点头但没人真信的话(如自律即自由、内容为王)。",
  67. "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp"
  68. },
  69. {
  70. "index": 9,
  71. "content": "选题机制:找到圣经句,找到它崩塌的场景,把裂缝撕开。",
  72. "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp"
  73. },
  74. {
  75. "index": 10,
  76. "content": "实操第一招:寻找正确共识的失灵瞬间。列出赛道大号反复讲的共识,问:什么情况下,一个人严格按这句话做,反而越做越差?(如:内容越好,死得越快)。",
  77. "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp"
  78. },
  79. {
  80. "index": 11,
  81. "content": "实操第二招:去竞品评论区找“但是”。在竞品爆款视频下,找那些“道理我都懂,但是……”的评论,这个“但是”就是圣经句的裂缝。",
  82. "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp"
  83. },
  84. {
  85. "index": 12,
  86. "content": "创作认知:内容过剩时代,观众缺的不是正确答案,而是有人帮他们说出“这个正确答案在你身上根本不好使”。",
  87. "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp"
  88. }
  89. ],
  90. "knowledges": [
  91. {
  92. "id": "k1",
  93. "type": "how",
  94. "role": "主",
  95. "parent": null,
  96. "title": "“撕裂圣经句”爆款选题法",
  97. "purpose": "通过撕裂赛道圣经句,找到具有情感穿透力的裂缝选题",
  98. "业务阶段": [
  99. "选题"
  100. ],
  101. "steps": [
  102. {
  103. "id": "s1",
  104. "input": "所属赛道的常规共识",
  105. "directive": "列出赛道大号反复讲的、人人点头但没人真信的“圣经句”(如:自律即自由、内容为王)。",
  106. "output": "待拆解的赛道圣经句清单",
  107. "出处": [
  108. "卡片8"
  109. ],
  110. "创作阶段": "定向",
  111. "动作": "列出圣经句",
  112. "作用域": [
  113. {
  114. "scope_type": "substance",
  115. "value": "赛道共识",
  116. "candidate": "赛道共识",
  117. "link": "新建",
  118. "score": 0.5828,
  119. "top": [
  120. {
  121. "name": "通用共识符号",
  122. "score": 0.5828,
  123. "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号"
  124. },
  125. {
  126. "name": "赛事竞技",
  127. "score": 0.5451,
  128. "path": "/表象/视觉/行为/日常活动/组织活动/赛事竞技"
  129. },
  130. {
  131. "name": "认知思辨",
  132. "score": 0.5382,
  133. "path": "/理念/知识/思想/概念范畴/认知思辨"
  134. }
  135. ]
  136. },
  137. {
  138. "scope_type": "substance",
  139. "value": "圣经句",
  140. "candidate": "圣经句",
  141. "link": "新建",
  142. "score": 0.5811,
  143. "top": [
  144. {
  145. "name": "人生哲理",
  146. "score": 0.5811,
  147. "path": "/理念/观念/个人观念/人生感悟/观点表达/人生哲理"
  148. },
  149. {
  150. "name": "谚语",
  151. "score": 0.566,
  152. "path": "/理念/知识/文化/语言文字/谚语"
  153. },
  154. {
  155. "name": "俗语",
  156. "score": 0.5636,
  157. "path": "/理念/知识/文化/语言文字/俗语"
  158. }
  159. ]
  160. },
  161. {
  162. "scope_type": "effect",
  163. "value": "素材",
  164. "candidate": "素材",
  165. "link": "新建",
  166. "score": 0.5654,
  167. "top": [
  168. {
  169. "name": "要素引入",
  170. "score": 0.5654,
  171. "path": "/结构/叙事推进/承接转换/要素引入"
  172. },
  173. {
  174. "name": "情感铺垫",
  175. "score": 0.558,
  176. "path": "/结构/叙事推进/铺垫准备/情感铺垫"
  177. },
  178. {
  179. "name": "场景描绘",
  180. "score": 0.5486,
  181. "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘"
  182. }
  183. ]
  184. },
  185. {
  186. "scope_type": "intent",
  187. "value": "确定选题",
  188. "candidate": "确定选题",
  189. "link": "新建",
  190. "score": 0.4449,
  191. "top": [
  192. {
  193. "name": "科普",
  194. "score": 0.4449,
  195. "path": "/信息传递/知识传递/科普"
  196. },
  197. {
  198. "name": "事实呈现",
  199. "score": 0.4255,
  200. "path": "/信息传递/事实呈现"
  201. },
  202. {
  203. "name": "分析",
  204. "score": 0.4208,
  205. "path": "/信息传递/知识传递/分析"
  206. }
  207. ]
  208. }
  209. ]
  210. },
  211. {
  212. "id": "s2",
  213. "input": "← s1 的〈待拆解的赛道圣经句清单〉",
  214. "directive": "寻找正确共识失灵的瞬间。针对清单中的句子提问:“什么情况下,一个人严格按这句话做,反而越做越差?”或去竞品爆款视频下寻找包含“道理我都懂,但是……”的评论。例:『内容越好,死得越快』。",
  215. "output": "圣经句的逻辑裂缝/失灵场景",
  216. "出处": [
  217. "卡片10",
  218. "卡片11"
  219. ],
  220. "创作阶段": "构思",
  221. "动作": "寻找失灵瞬间/提取评论“但是”",
  222. "作用域": [
  223. {
  224. "scope_type": "substance",
  225. "value": "逻辑裂缝",
  226. "candidate": "逻辑裂缝",
  227. "link": "新建",
  228. "score": 0.6986,
  229. "top": [
  230. {
  231. "name": "逻辑异常",
  232. "score": 0.6986,
  233. "path": "/理念/知识/思想/逻辑原理/逻辑异常"
  234. },
  235. {
  236. "name": "逻辑原理",
  237. "score": 0.6662,
  238. "path": "/理念/知识/思想/逻辑原理"
  239. },
  240. {
  241. "name": "应用逻辑",
  242. "score": 0.6102,
  243. "path": "/理念/知识/思想/逻辑原理/应用逻辑"
  244. }
  245. ]
  246. },
  247. {
  248. "scope_type": "substance",
  249. "value": "共识失灵场景",
  250. "candidate": "共识失灵场景",
  251. "link": "新建",
  252. "score": 0.5923,
  253. "top": [
  254. {
  255. "name": "使用场景",
  256. "score": 0.5923,
  257. "path": "/理念/知识/商业/产品服务/使用场景"
  258. },
  259. {
  260. "name": "通用共识符号",
  261. "score": 0.5892,
  262. "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号"
  263. },
  264. {
  265. "name": "场景感悟",
  266. "score": 0.5638,
  267. "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
  268. }
  269. ]
  270. },
  271. {
  272. "scope_type": "effect",
  273. "value": "冲突切入",
  274. "candidate": "冲突切入",
  275. "link": "新建",
  276. "score": 0.7204,
  277. "top": [
  278. {
  279. "name": "矛盾冲突",
  280. "score": 0.7204,
  281. "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
  282. },
  283. {
  284. "name": "叙事推进",
  285. "score": 0.5802,
  286. "path": "/结构/叙事推进"
  287. },
  288. {
  289. "name": "人物引入",
  290. "score": 0.5691,
  291. "path": "/表达/形象塑造/人物引入"
  292. }
  293. ]
  294. },
  295. {
  296. "scope_type": "intent",
  297. "value": "确定选题",
  298. "candidate": "确定选题",
  299. "link": "新建",
  300. "score": 0.4449,
  301. "top": [
  302. {
  303. "name": "科普",
  304. "score": 0.4449,
  305. "path": "/信息传递/知识传递/科普"
  306. },
  307. {
  308. "name": "事实呈现",
  309. "score": 0.4255,
  310. "path": "/信息传递/事实呈现"
  311. },
  312. {
  313. "name": "分析",
  314. "score": 0.4208,
  315. "path": "/信息传递/知识传递/分析"
  316. }
  317. ]
  318. }
  319. ]
  320. },
  321. {
  322. "id": "s3",
  323. "input": "← s2 的〈圣经句的逻辑裂缝/失灵场景〉",
  324. "directive": "把裂缝撕开,将这种“越做越差”的真实逻辑转化为选题。判据:如果写完后感到羞耻(如“这样说会不会太直白?”)或极度犹豫,说明触碰到了真实痛点。",
  325. "output": "具有羞耻感与冒犯感的爆款选题",
  326. "出处": [
  327. "卡片4",
  328. "卡片9"
  329. ],
  330. "创作阶段": "构思",
  331. "动作": "撕开裂缝成题",
  332. "作用域": [
  333. {
  334. "scope_type": "substance",
  335. "value": "真实痛点",
  336. "candidate": "真实痛点",
  337. "link": "新建",
  338. "score": 0.8114,
  339. "top": [
  340. {
  341. "name": "痛点问题",
  342. "score": 0.8114,
  343. "path": "/理念/知识/商业/产品服务/痛点问题"
  344. },
  345. {
  346. "name": "真实心声",
  347. "score": 0.6243,
  348. "path": "/理念/观念/个人观念/人生感悟/观点表达/真实心声"
  349. },
  350. {
  351. "name": "消费体验",
  352. "score": 0.529,
  353. "path": "/理念/观念/个人观念/人生感悟/内心感受/消费体验"
  354. }
  355. ]
  356. },
  357. {
  358. "scope_type": "feeling",
  359. "value": "羞耻感",
  360. "candidate": "羞耻感",
  361. "link": "新建",
  362. "score": 0.6268,
  363. "top": [
  364. {
  365. "name": "情感",
  366. "score": 0.6268,
  367. "path": "/情感"
  368. },
  369. {
  370. "name": "美感",
  371. "score": 0.6123,
  372. "path": "/情感/美感"
  373. },
  374. {
  375. "name": "共情",
  376. "score": 0.5855,
  377. "path": "/情感/共情"
  378. }
  379. ]
  380. },
  381. {
  382. "scope_type": "feeling",
  383. "value": "冒犯感",
  384. "candidate": "冒犯感",
  385. "link": "新建",
  386. "score": 0.5938,
  387. "top": [
  388. {
  389. "name": "厌恶反感",
  390. "score": 0.5938,
  391. "path": "/情感/共情/厌恶反感"
  392. },
  393. {
  394. "name": "情感",
  395. "score": 0.5689,
  396. "path": "/情感"
  397. },
  398. {
  399. "name": "共情",
  400. "score": 0.562,
  401. "path": "/情感/共情"
  402. }
  403. ]
  404. },
  405. {
  406. "scope_type": "effect",
  407. "value": "痛点",
  408. "candidate": "痛点",
  409. "link": "新建",
  410. "score": 0.5791,
  411. "top": [
  412. {
  413. "name": "核心点明",
  414. "score": 0.5791,
  415. "path": "/表达/信息传达/传达手法/强调突出/核心点明"
  416. },
  417. {
  418. "name": "解决方案",
  419. "score": 0.5599,
  420. "path": "/表达/论证说理/解决方案"
  421. },
  422. {
  423. "name": "情感共鸣",
  424. "score": 0.5542,
  425. "path": "/表达/互动引导/情感连接/情感共鸣"
  426. }
  427. ]
  428. },
  429. {
  430. "scope_type": "intent",
  431. "value": "提升传播力",
  432. "candidate": "提升传播力",
  433. "link": "新建",
  434. "score": 0.685,
  435. "top": [
  436. {
  437. "name": "传播",
  438. "score": 0.685,
  439. "path": "/信息传递/信息扩散/传播"
  440. },
  441. {
  442. "name": "信息扩散",
  443. "score": 0.5821,
  444. "path": "/信息传递/信息扩散"
  445. },
  446. {
  447. "name": "商业推广",
  448. "score": 0.5501,
  449. "path": "/行为引导/商业推广"
  450. }
  451. ]
  452. }
  453. ]
  454. }
  455. ],
  456. "dropped": []
  457. },
  458. {
  459. "id": "k2",
  460. "type": "why",
  461. "role": "主",
  462. "parent": null,
  463. "title": "爆款选题的“羞耻感”防伪定律",
  464. "业务阶段": [
  465. "灵感",
  466. "选题"
  467. ],
  468. "出处": [
  469. "卡片1",
  470. "卡片3",
  471. "卡片5",
  472. "卡片7",
  473. "卡片12"
  474. ],
  475. "阐述": "真正能爆的选题往往由于其不仅通过了大脑审核,更通过了情绪审核。羞耻感是好选题的防伪标签,它本质上触碰到了社交礼仪包裹下、平时大家不敢说出口的真实内容。在内容过剩时代,观众需要的不是正确答案,而是有人帮他们说出“正确答案在特殊场景下不好使”的真相。没有情绪触发就没有转发,作者在发布前感到的安全感(无风险选题)通常等于观众的无感。冒犯感是对“正确共识”的挑战,这种撕裂感能产生更强的穿透力和爆发力。",
  476. "作用域": [
  477. {
  478. "scope_type": "substance",
  479. "value": "选题防伪定律",
  480. "candidate": "选题防伪定律",
  481. "link": "新建",
  482. "score": 0.527,
  483. "top": [
  484. {
  485. "name": "历史规律",
  486. "score": 0.527,
  487. "path": "/理念/知识/历史/历史议题/历史规律"
  488. },
  489. {
  490. "name": "防诈反骗",
  491. "score": 0.5139,
  492. "path": "/理念/知识/公共管理/公共安全/防诈反骗"
  493. },
  494. {
  495. "name": "逻辑原理",
  496. "score": 0.5082,
  497. "path": "/理念/知识/思想/逻辑原理"
  498. }
  499. ]
  500. },
  501. {
  502. "scope_type": "substance",
  503. "value": "社交礼仪真相",
  504. "candidate": "社交礼仪真相",
  505. "link": "新建",
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  549. {
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  552. "candidate": "撕裂感",
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  564. "path": "/情感/同感"
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  572. },
  573. {
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  576. "candidate": "情绪触发",
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  782. "name": "科普",
  783. "score": 0.9994,
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  805. "title": "7种编剧常用的叙事结构,写剧不用愁!",
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  846. {
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  848. "content": "续接反结构:没有传统核心冲突、成长或完整结局,靠人物状态和细节描写。适配文艺片、实验性影片。",
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  878. "作用域": []
  879. },
  880. {
  881. "item_name": "英雄之旅结构",
  882. "item_desc": "核心是“平凡人到英雄的蜕变”,适合成长弧光设计。分为三个阶段:启程(离开舒适区)、考验(挑战与社交、对抗反派)、归来(战胜危机获成长)。",
  883. "作用域": []
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  885. {
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  887. "item_desc": "打破时间先后,通过时间拆解重组。常用手法包括闪回、插叙、倒叙、多视角切换。适用于制造悬念和多维度理解人物。",
  888. "作用域": []
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  893. "作用域": []
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  963. "candidate": "情节设计",
  964. "link": "新建",
  965. "score": 0.6103,
  966. "top": [
  967. {
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  970. "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
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  987. "candidate": "三幕式结构",
  988. "link": "新建",
  989. "score": 0.6665,
  990. "top": [
  991. {
  992. "name": "对话结构",
  993. "score": 0.6665,
  994. "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
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  1128. {
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  1206. "top": [
  1207. {
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  1231. "title": "剧本创作:理解前提、人物、冲突",
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  1233. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0",
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  1241. "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp",
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  1249. "content": "1. 前提的定义:指称主题、论题、基本思想等,指引剧本达到目标;\n2. 前提的内容构成:由『作者立场+人物+冲突+结论』构成,可通过结局倒推;\n3. 人物定义:生理、心理、社会三维度综合产物,重要性排序为生理>社会>心理。",
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  1251. },
  1252. {
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  1254. "content": "1. 人物三维度细分清单:生理(性别、年龄、外表以及遗传特征等)、社会(阶层、职业、教育、家庭、社交等)、心理(道德标准、志向、挫折、性格、态度等);\n2. 人物的发展:由于人物面对冲突的反应(决定)产生,决定互为因果推动剧情。",
  1255. "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp"
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  1257. {
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  1259. "content": "1. 人物的意志力:剧作家需要赋予人物足够的信念和毅力将斗争进行到底;\n2. 情节与人物:创作情节前自问三个问题(我应该做什么?别人会做什么?什么应该被完成?);\n3. 主使人物(主角)与对立人物:主角是运动起因的主导者,由名誉、金钱、复仇等强烈需求促使行动;对立人物需与主角同样强大、无情。",
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  1265. "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp"
  1266. },
  1267. {
  1268. "index": 5,
  1269. "content": "1. 发现冲突的方法:列举了大量具体的人物品质形容词,通过让对立的事物/形容词代表的人相遇来制造冲突;\n2. 冲突的模式:从『攻击与反击』开始,势均力敌的对手会导致冲突不断升级并走向高潮。",
  1270. "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp"
  1271. },
  1272. {
  1273. "index": 6,
  1274. "content": "1. 过渡(小冲突):使人物从一种精神状态进入另一种,获得发展;\n2. 切入点:必须是决定点或准备做出决定的点,通常在导致危机或人生转折的点切入;\n3. 危机、高潮与结局:重大决定构成转折点,危机的产生本身就是高潮的预示,每个场景都应包含前提、人物、冲突、过渡、危机、高潮和结局。",
  1275. "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp"
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  1284. "title": "剧本前提的构成公式",
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  1306. "link": "新建",
  1307. "score": 0.5583,
  1308. "top": [
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  1311. "score": 0.5583,
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  1377. "candidate": "主旨指引",
  1378. "link": "新建",
  1379. "score": 0.6422,
  1380. "top": [
  1381. {
  1382. "name": "行动引导",
  1383. "score": 0.6422,
  1384. "path": "/表达/互动引导/行动引导"
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  1388. "score": 0.6051,
  1389. "path": "/表达/互动引导"
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  1394. "path": "/表达/互动引导/行动引导/传播引导"
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  1397. },
  1398. {
  1399. "scope_type": "intent",
  1400. "value": "立意",
  1401. "candidate": "立意",
  1402. "link": "新建",
  1403. "score": 0.5408,
  1404. "top": [
  1405. {
  1406. "name": "解读",
  1407. "score": 0.5408,
  1408. "path": "/信息传递/知识传递/解读"
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  1410. {
  1411. "name": "批判",
  1412. "score": 0.5194,
  1413. "path": "/情感联结/情感抒发/批判"
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  1416. "name": "事实呈现",
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  1418. "path": "/信息传递/事实呈现"
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  1425. "id": "k2",
  1426. "type": "what",
  1427. "role": "主",
  1428. "parent": null,
  1429. "title": "人物构成的三维度模型",
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  1432. ],
  1433. "出处": [
  1434. "卡片1",
  1435. "卡片2"
  1436. ],
  1437. "概要": "定义人物作为一个多维度综合产物的具体构成要素",
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  1443. "item_desc": "包含性别、年龄、外表以及遗传特征等。在重要性排序中位列第一。",
  1444. "作用域": []
  1445. },
  1446. {
  1447. "item_name": "社会维度",
  1448. "item_desc": "包含阶层、职业、教育、家庭、社交等。在重要性排序中位列第二。",
  1449. "作用域": []
  1450. },
  1451. {
  1452. "item_name": "心理维度",
  1453. "item_desc": "包含道德标准、志向、挫折、性格、态度等。是生理与社会的产物,重要性排序第三。",
  1454. "作用域": []
  1455. }
  1456. ],
  1457. "作用域": [
  1458. {
  1459. "scope_type": "substance",
  1460. "value": "人物构成",
  1461. "candidate": "人物构成",
  1462. "link": "新建",
  1463. "score": 0.7388,
  1464. "top": [
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  1466. "name": "人物",
  1467. "score": 0.7388,
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  1469. },
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  1471. "name": "人物形象",
  1472. "score": 0.7144,
  1473. "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
  1474. },
  1475. {
  1476. "name": "人物特征",
  1477. "score": 0.6886,
  1478. "path": "/表象/视觉/实体/人物/人物特征"
  1479. }
  1480. ]
  1481. },
  1482. {
  1483. "scope_type": "substance",
  1484. "value": "生理特征",
  1485. "candidate": "生理特征",
  1486. "link": "新建",
  1487. "score": 0.7457,
  1488. "top": [
  1489. {
  1490. "name": "人物特征",
  1491. "score": 0.7457,
  1492. "path": "/表象/视觉/实体/人物/人物特征"
  1493. },
  1494. {
  1495. "name": "生理机制",
  1496. "score": 0.7123,
  1497. "path": "/理念/知识/身心科学/健康养生/身体健康/生理机制"
  1498. },
  1499. {
  1500. "name": "形态特征",
  1501. "score": 0.6776,
  1502. "path": "/表象/视觉/画面/构图/形态特征"
  1503. }
  1504. ]
  1505. },
  1506. {
  1507. "scope_type": "substance",
  1508. "value": "社会背景",
  1509. "candidate": "社会背景",
  1510. "link": "新建",
  1511. "score": 0.7181,
  1512. "top": [
  1513. {
  1514. "name": "社会结构",
  1515. "score": 0.7181,
  1516. "path": "/理念/知识/社会知识/社会结构"
  1517. },
  1518. {
  1519. "name": "社会阶层",
  1520. "score": 0.7108,
  1521. "path": "/理念/现象/社会问题/文化精神/社会风气/社会阶层"
  1522. },
  1523. {
  1524. "name": "社会阶层",
  1525. "score": 0.7099,
  1526. "path": "/理念/知识/社会知识/社会结构/社会阶层"
  1527. }
  1528. ]
  1529. },
  1530. {
  1531. "scope_type": "substance",
  1532. "value": "心理特质",
  1533. "candidate": "心理特质",
  1534. "link": "新建",
  1535. "score": 0.7241,
  1536. "top": [
  1537. {
  1538. "name": "心理认知",
  1539. "score": 0.7241,
  1540. "path": "/理念/知识/身心科学/心理认知"
  1541. },
  1542. {
  1543. "name": "心理状态问题",
  1544. "score": 0.6625,
  1545. "path": "/理念/知识/身心科学/心理认知/心理状态问题"
  1546. },
  1547. {
  1548. "name": "心理认知偏差",
  1549. "score": 0.6507,
  1550. "path": "/理念/知识/身心科学/心理认知/心理状态问题/心理认知偏差"
  1551. }
  1552. ]
  1553. },
  1554. {
  1555. "scope_type": "form",
  1556. "value": "三维度模型",
  1557. "candidate": "三维度模型",
  1558. "link": "新建",
  1559. "score": 0.6837,
  1560. "top": [
  1561. {
  1562. "name": "三维建模合成",
  1563. "score": 0.6837,
  1564. "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成"
  1565. },
  1566. {
  1567. "name": "价值塑造",
  1568. "score": 0.5223,
  1569. "path": "/架构/策略/认知引导/话语影响/立场引导/价值塑造"
  1570. },
  1571. {
  1572. "name": "第三人称",
  1573. "score": 0.5195,
  1574. "path": "/架构/叙事/叙事视角/人称结构/第三人称"
  1575. }
  1576. ]
  1577. },
  1578. {
  1579. "scope_type": "intent",
  1580. "value": "刻画人物",
  1581. "candidate": "刻画人物",
  1582. "link": "新建",
  1583. "score": 0.5034,
  1584. "top": [
  1585. {
  1586. "name": "解读",
  1587. "score": 0.5034,
  1588. "path": "/信息传递/知识传递/解读"
  1589. },
  1590. {
  1591. "name": "科普",
  1592. "score": 0.4989,
  1593. "path": "/信息传递/知识传递/科普"
  1594. },
  1595. {
  1596. "name": "情感抒发",
  1597. "score": 0.4974,
  1598. "path": "/情感联结/情感抒发"
  1599. }
  1600. ]
  1601. }
  1602. ]
  1603. },
  1604. {
  1605. "id": "k3",
  1606. "type": "what",
  1607. "role": "主",
  1608. "parent": null,
  1609. "title": "剧本冲突的四种类型",
  1610. "业务阶段": [
  1611. "脚本"
  1612. ],
  1613. "出处": [
  1614. "卡片4"
  1615. ],
  1616. "概要": "基于人物发展与行动逻辑划分的四种冲突形态",
  1617. "kind": "子集",
  1618. "维度拆分规则": "冲突的演进特征",
  1619. "body": [
  1620. {
  1621. "item_name": "静态冲突",
  1622. "item_desc": "人物无可见发展,缺乏创造升级冲突的能力时会出现此类冲突。",
  1623. "作用域": []
  1624. },
  1625. {
  1626. "item_name": "跳跃冲突",
  1627. "item_desc": "当强迫人物作出与其本性不相符的行动时,冲突会产生不自然的跳跃。",
  1628. "作用域": []
  1629. },
  1630. {
  1631. "item_name": "缓慢升级冲突",
  1632. "item_desc": "编剧不干预自然产生,是对立统一的人物的共同结果,最为推荐。",
  1633. "作用域": []
  1634. },
  1635. {
  1636. "item_name": "预示冲突",
  1637. "item_desc": "即张力,是对冲突的允诺,用于维持观众吸引力。",
  1638. "作用域": []
  1639. }
  1640. ],
  1641. "作用域": [
  1642. {
  1643. "scope_type": "substance",
  1644. "value": "剧本冲突",
  1645. "candidate": "剧本冲突",
  1646. "link": "新建",
  1647. "score": 0.7396,
  1648. "top": [
  1649. {
  1650. "name": "冲突对抗",
  1651. "score": 0.7396,
  1652. "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
  1653. },
  1654. {
  1655. "name": "战争冲突",
  1656. "score": 0.6629,
  1657. "path": "/理念/事件/政治事件/战争冲突"
  1658. },
  1659. {
  1660. "name": "地缘冲突",
  1661. "score": 0.6193,
  1662. "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突"
  1663. }
  1664. ]
  1665. },
  1666. {
  1667. "scope_type": "form",
  1668. "value": "冲突分类",
  1669. "candidate": "冲突分类",
  1670. "link": "新建",
  1671. "score": 0.8143,
  1672. "top": [
  1673. {
  1674. "name": "冲突",
  1675. "score": 0.8143,
  1676. "path": "/架构/叙事/叙事技法/戏剧张力/冲突"
  1677. },
  1678. {
  1679. "name": "冲突对立",
  1680. "score": 0.7514,
  1681. "path": "/架构/修辞/语调风格/强硬对抗/冲突对立"
  1682. },
  1683. {
  1684. "name": "价值冲突",
  1685. "score": 0.7441,
  1686. "path": "/架构/叙事/叙事技法/戏剧张力/冲突/价值冲突"
  1687. }
  1688. ]
  1689. },
  1690. {
  1691. "scope_type": "effect",
  1692. "value": "张力构建",
  1693. "candidate": "张力构建",
  1694. "link": "新建",
  1695. "score": 0.7069,
  1696. "top": [
  1697. {
  1698. "name": "情感张力",
  1699. "score": 0.7069,
  1700. "path": "/表达/论证说理/分析论证/对比反差/情感张力"
  1701. },
  1702. {
  1703. "name": "高潮构建",
  1704. "score": 0.6591,
  1705. "path": "/结构/叙事推进/叙事推进节点/高潮构建"
  1706. },
  1707. {
  1708. "name": "价值建构",
  1709. "score": 0.5846,
  1710. "path": "/表达/论证说理/提炼升华/价值建构"
  1711. }
  1712. ]
  1713. },
  1714. {
  1715. "scope_type": "effect",
  1716. "value": "吸引力",
  1717. "candidate": "吸引力",
  1718. "link": "新建",
  1719. "score": 0.6577,
  1720. "top": [
  1721. {
  1722. "name": "吸引关注",
  1723. "score": 0.6577,
  1724. "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注"
  1725. },
  1726. {
  1727. "name": "吸引关注",
  1728. "score": 0.6565,
  1729. "path": "/表达/互动引导/吸引关注"
  1730. },
  1731. {
  1732. "name": "情感张力",
  1733. "score": 0.6122,
  1734. "path": "/表达/论证说理/分析论证/对比反差/情感张力"
  1735. }
  1736. ]
  1737. },
  1738. {
  1739. "scope_type": "feeling",
  1740. "value": "期待感",
  1741. "candidate": "期待感",
  1742. "link": "新建",
  1743. "score": 0.7309,
  1744. "top": [
  1745. {
  1746. "name": "悬念期待",
  1747. "score": 0.7309,
  1748. "path": "/认知/好奇/悬念期待"
  1749. },
  1750. {
  1751. "name": "美感",
  1752. "score": 0.595,
  1753. "path": "/情感/美感"
  1754. },
  1755. {
  1756. "name": "情感",
  1757. "score": 0.5686,
  1758. "path": "/情感"
  1759. }
  1760. ]
  1761. },
  1762. {
  1763. "scope_type": "intent",
  1764. "value": "诊断剧情",
  1765. "candidate": "诊断剧情",
  1766. "link": "新建",
  1767. "score": 0.5378,
  1768. "top": [
  1769. {
  1770. "name": "解读",
  1771. "score": 0.5378,
  1772. "path": "/信息传递/知识传递/解读"
  1773. },
  1774. {
  1775. "name": "科普",
  1776. "score": 0.5322,
  1777. "path": "/信息传递/知识传递/科普"
  1778. },
  1779. {
  1780. "name": "分析",
  1781. "score": 0.5172,
  1782. "path": "/信息传递/知识传递/分析"
  1783. }
  1784. ]
  1785. }
  1786. ]
  1787. },
  1788. {
  1789. "id": "k4",
  1790. "type": "why",
  1791. "role": "主",
  1792. "parent": null,
  1793. "title": "冲突升级的原理与动力",
  1794. "业务阶段": [
  1795. "脚本"
  1796. ],
  1797. "出处": [
  1798. "卡片3",
  1799. "卡片5"
  1800. ],
  1801. "阐述": "冲突是行动的源泉,其本质由生活环境和社会状况构成。有效的冲突源于‘对立统一’:必须让具备强烈意志力(名誉、金钱、复仇等需求)的主使人物与同样强大且无情的对立人物相遇。冲突的推进模式是‘攻击—反击’,只有势均力敌的对手通过不断的决策(互为因果)产生反应,才能驱动冲突不断升级并自然走向高潮。",
  1802. "作用域": [
  1803. {
  1804. "scope_type": "substance",
  1805. "value": "冲突升级",
  1806. "candidate": "冲突升级",
  1807. "link": "新建",
  1808. "score": 0.7897,
  1809. "top": [
  1810. {
  1811. "name": "冲突对抗",
  1812. "score": 0.7897,
  1813. "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
  1814. },
  1815. {
  1816. "name": "战争冲突",
  1817. "score": 0.741,
  1818. "path": "/理念/事件/政治事件/战争冲突"
  1819. },
  1820. {
  1821. "name": "地缘冲突",
  1822. "score": 0.6708,
  1823. "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突"
  1824. }
  1825. ]
  1826. },
  1827. {
  1828. "scope_type": "substance",
  1829. "value": "对立统一",
  1830. "candidate": "对立统一",
  1831. "link": "新建",
  1832. "score": 0.8069,
  1833. "top": [
  1834. {
  1835. "name": "对立关系",
  1836. "score": 0.8069,
  1837. "path": "/理念/知识/思想/概念范畴/关系结构/对立关系"
  1838. },
  1839. {
  1840. "name": "冲突对抗",
  1841. "score": 0.6019,
  1842. "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
  1843. },
  1844. {
  1845. "name": "历史规律",
  1846. "score": 0.5954,
  1847. "path": "/理念/知识/历史/历史议题/历史规律"
  1848. }
  1849. ]
  1850. },
  1851. {
  1852. "scope_type": "substance",
  1853. "value": "人物意志力",
  1854. "candidate": "人物意志力",
  1855. "link": "新建",
  1856. "score": 0.703,
  1857. "top": [
  1858. {
  1859. "name": "人物",
  1860. "score": 0.703,
  1861. "path": "/表象/视觉/实体/人物"
  1862. },
  1863. {
  1864. "name": "人物形象",
  1865. "score": 0.6869,
  1866. "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
  1867. },
  1868. {
  1869. "name": "人物特征",
  1870. "score": 0.6681,
  1871. "path": "/表象/视觉/实体/人物/人物特征"
  1872. }
  1873. ]
  1874. },
  1875. {
  1876. "scope_type": "effect",
  1877. "value": "情节",
  1878. "candidate": "情节",
  1879. "link": "新建",
  1880. "score": 0.6231,
  1881. "top": [
  1882. {
  1883. "name": "场景描绘",
  1884. "score": 0.6231,
  1885. "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘"
  1886. },
  1887. {
  1888. "name": "悬念设置",
  1889. "score": 0.6121,
  1890. "path": "/结构/叙事推进/叙事推进节点/悬念设置"
  1891. },
  1892. {
  1893. "name": "情感铺垫",
  1894. "score": 0.5923,
  1895. "path": "/结构/叙事推进/铺垫准备/情感铺垫"
  1896. }
  1897. ]
  1898. },
  1899. {
  1900. "scope_type": "effect",
  1901. "value": "攻击反击模式",
  1902. "candidate": "攻击反击模式",
  1903. "link": "新建",
  1904. "score": 0.5701,
  1905. "top": [
  1906. {
  1907. "name": "结构模式",
  1908. "score": 0.5701,
  1909. "path": "/结构/结构模式"
  1910. },
  1911. {
  1912. "name": "矛盾冲突",
  1913. "score": 0.5241,
  1914. "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
  1915. },
  1916. {
  1917. "name": "属性效能",
  1918. "score": 0.5136,
  1919. "path": "/表达/信息传达/传达手法/强调突出/属性效能"
  1920. }
  1921. ]
  1922. },
  1923. {
  1924. "scope_type": "intent",
  1925. "value": "强化戏剧性",
  1926. "candidate": "强化戏剧性",
  1927. "link": "新建",
  1928. "score": 0.4946,
  1929. "top": [
  1930. {
  1931. "name": "事实呈现",
  1932. "score": 0.4946,
  1933. "path": "/信息传递/事实呈现"
  1934. },
  1935. {
  1936. "name": "情感抒发",
  1937. "score": 0.4753,
  1938. "path": "/情感联结/情感抒发"
  1939. },
  1940. {
  1941. "name": "情感联结",
  1942. "score": 0.4643,
  1943. "path": "/情感联结"
  1944. }
  1945. ]
  1946. }
  1947. ]
  1948. },
  1949. {
  1950. "id": "k5",
  1951. "type": "how",
  1952. "role": "主",
  1953. "parent": null,
  1954. "title": "剧本切入与节奏构思法",
  1955. "purpose": "确定剧本的起始点并梳理剧情节奏点",
  1956. "业务阶段": [
  1957. "脚本"
  1958. ],
  1959. "steps": [
  1960. {
  1961. "id": "s1",
  1962. "input": "初步的故事创意或灵感",
  1963. "directive": "寻找切入点:必须选择一个‘决定点’或‘准备做出决定的点’。例:『通常在导致危机或人生转折的点切入』。",
  1964. "output": "剧本的切入位置(决定点)",
  1965. "出处": [
  1966. "卡片6"
  1967. ],
  1968. "创作阶段": "结构",
  1969. "动作": "确定切入点",
  1970. "作用域": [
  1971. {
  1972. "scope_type": "substance",
  1973. "value": "切入点",
  1974. "candidate": "切入点",
  1975. "link": "新建",
  1976. "score": 0.5861,
  1977. "top": [
  1978. {
  1979. "name": "痛点问题",
  1980. "score": 0.5861,
  1981. "path": "/理念/知识/商业/产品服务/痛点问题"
  1982. },
  1983. {
  1984. "name": "标题",
  1985. "score": 0.551,
  1986. "path": "/表象/视觉/符号/文字符号/标题"
  1987. },
  1988. {
  1989. "name": "方法",
  1990. "score": 0.5435,
  1991. "path": "/理念/方法"
  1992. }
  1993. ]
  1994. },
  1995. {
  1996. "scope_type": "substance",
  1997. "value": "危机时刻",
  1998. "candidate": "危机时刻",
  1999. "link": "新建",
  2000. "score": 0.6917,
  2001. "top": [
  2002. {
  2003. "name": "紧急救援",
  2004. "score": 0.6917,
  2005. "path": "/理念/事件/社会事件/慈善公益/紧急救援"
  2006. },
  2007. {
  2008. "name": "困境生存",
  2009. "score": 0.6228,
  2010. "path": "/理念/现象/生活状态/困境生存"
  2011. },
  2012. {
  2013. "name": "救援行动",
  2014. "score": 0.621,
  2015. "path": "/表象/视觉/行为/日常活动/组织活动/救援行动"
  2016. }
  2017. ]
  2018. },
  2019. {
  2020. "scope_type": "effect",
  2021. "value": "情节起始",
  2022. "candidate": "情节起始",
  2023. "link": "新建",
  2024. "score": 0.6173,
  2025. "top": [
  2026. {
  2027. "name": "设定铺垫",
  2028. "score": 0.6173,
  2029. "path": "/结构/叙事推进/铺垫准备/设定铺垫"
  2030. },
  2031. {
  2032. "name": "开篇引入",
  2033. "score": 0.6101,
  2034. "path": "/结构/叙事推进/开篇引入"
  2035. },
  2036. {
  2037. "name": "视觉开篇",
  2038. "score": 0.6047,
  2039. "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇"
  2040. }
  2041. ]
  2042. },
  2043. {
  2044. "scope_type": "intent",
  2045. "value": "规划开篇",
  2046. "candidate": "规划开篇",
  2047. "link": "新建",
  2048. "score": 0.4821,
  2049. "top": [
  2050. {
  2051. "name": "事实呈现",
  2052. "score": 0.4821,
  2053. "path": "/信息传递/事实呈现"
  2054. },
  2055. {
  2056. "name": "行为引导",
  2057. "score": 0.4773,
  2058. "path": "/行为引导"
  2059. },
  2060. {
  2061. "name": "科普",
  2062. "score": 0.443,
  2063. "path": "/信息传递/知识传递/科普"
  2064. }
  2065. ]
  2066. }
  2067. ]
  2068. },
  2069. {
  2070. "id": "s2",
  2071. "input": "← s1 的剧本切入位置(决定点)",
  2072. "directive": "配置过渡与危机:使用过渡(小冲突)使人物从一种状态进入另一种;重大决定构成转折点,产生危机。",
  2073. "output": "含过渡与危机的剧情链条",
  2074. "出处": [
  2075. "卡片6"
  2076. ],
  2077. "创作阶段": "结构",
  2078. "动作": "节奏排布",
  2079. "作用域": [
  2080. {
  2081. "scope_type": "substance",
  2082. "value": "剧情过渡",
  2083. "candidate": "剧情过渡",
  2084. "link": "新建",
  2085. "score": 0.5987,
  2086. "top": [
  2087. {
  2088. "name": "场景氛围",
  2089. "score": 0.5987,
  2090. "path": "/表象/视觉/画面/后期/情绪意境/场景氛围"
  2091. },
  2092. {
  2093. "name": "跨越时空",
  2094. "score": 0.5858,
  2095. "path": "/表象/视觉/时间/时段/时间跨度/跨越时空"
  2096. },
  2097. {
  2098. "name": "旁白解说",
  2099. "score": 0.5777,
  2100. "path": "/表象/声音/语音/配音/旁白解说"
  2101. }
  2102. ]
  2103. },
  2104. {
  2105. "scope_type": "substance",
  2106. "value": "转折点",
  2107. "candidate": "转折点",
  2108. "link": "新建",
  2109. "score": 0.7112,
  2110. "top": [
  2111. {
  2112. "name": "历史转折",
  2113. "score": 0.7112,
  2114. "path": "/理念/知识/历史/历史议题/历史转折"
  2115. },
  2116. {
  2117. "name": "战略转型",
  2118. "score": 0.5871,
  2119. "path": "/理念/知识/商业/运营策略/战略转型"
  2120. },
  2121. {
  2122. "name": "重大变局",
  2123. "score": 0.5866,
  2124. "path": "/理念/事件/政治事件/外交事件/重大变局"
  2125. }
  2126. ]
  2127. },
  2128. {
  2129. "scope_type": "effect",
  2130. "value": "节奏控制",
  2131. "candidate": "节奏控制",
  2132. "link": "新建",
  2133. "score": 0.7357,
  2134. "top": [
  2135. {
  2136. "name": "推进节奏",
  2137. "score": 0.7357,
  2138. "path": "/结构/叙事推进/推进节奏"
  2139. },
  2140. {
  2141. "name": "基调设定",
  2142. "score": 0.5636,
  2143. "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
  2144. },
  2145. {
  2146. "name": "叙事推进",
  2147. "score": 0.5523,
  2148. "path": "/结构/叙事推进"
  2149. }
  2150. ]
  2151. },
  2152. {
  2153. "scope_type": "effect",
  2154. "value": "状态转换",
  2155. "candidate": "状态转换",
  2156. "link": "新建",
  2157. "score": 0.6903,
  2158. "top": [
  2159. {
  2160. "name": "内容转换",
  2161. "score": 0.6903,
  2162. "path": "/结构/叙事推进/承接转换/内容转换"
  2163. },
  2164. {
  2165. "name": "承接转换",
  2166. "score": 0.6306,
  2167. "path": "/结构/叙事推进/承接转换"
  2168. },
  2169. {
  2170. "name": "视角转换",
  2171. "score": 0.6181,
  2172. "path": "/结构/叙事推进/承接转换/视角转换"
  2173. }
  2174. ]
  2175. },
  2176. {
  2177. "scope_type": "intent",
  2178. "value": "连接剧情",
  2179. "candidate": "连接剧情",
  2180. "link": "新建",
  2181. "score": 0.543,
  2182. "top": [
  2183. {
  2184. "name": "情感联结",
  2185. "score": 0.543,
  2186. "path": "/情感联结"
  2187. },
  2188. {
  2189. "name": "科普",
  2190. "score": 0.4916,
  2191. "path": "/信息传递/知识传递/科普"
  2192. },
  2193. {
  2194. "name": "事实呈现",
  2195. "score": 0.477,
  2196. "path": "/信息传递/事实呈现"
  2197. }
  2198. ]
  2199. }
  2200. ]
  2201. },
  2202. {
  2203. "id": "s3",
  2204. "input": "← s2 的剧情链条",
  2205. "directive": "推向高潮与结局:由危机预示高潮,最终通过前提的逻辑得出结局。",
  2206. "output": "完整的剧情结构规划(含高潮与结局)",
  2207. "出处": [
  2208. "卡片6"
  2209. ],
  2210. "创作阶段": "结构",
  2211. "动作": "完成大纲",
  2212. "作用域": [
  2213. {
  2214. "scope_type": "substance",
  2215. "value": "高潮",
  2216. "candidate": "高潮",
  2217. "link": "新建",
  2218. "score": 0.5535,
  2219. "top": [
  2220. {
  2221. "name": "情感",
  2222. "score": 0.5535,
  2223. "path": "/理念/情感"
  2224. },
  2225. {
  2226. "name": "标题",
  2227. "score": 0.5417,
  2228. "path": "/表象/视觉/符号/文字符号/标题"
  2229. },
  2230. {
  2231. "name": "情绪意境",
  2232. "score": 0.5296,
  2233. "path": "/表象/视觉/画面/后期/情绪意境"
  2234. }
  2235. ]
  2236. },
  2237. {
  2238. "scope_type": "substance",
  2239. "value": "结局",
  2240. "candidate": "结局",
  2241. "link": "新建",
  2242. "score": 0.6385,
  2243. "top": [
  2244. {
  2245. "name": "生命终结",
  2246. "score": 0.6385,
  2247. "path": "/理念/现象/生活状态/个人境遇/身心状态/生命终结"
  2248. },
  2249. {
  2250. "name": "标题",
  2251. "score": 0.6069,
  2252. "path": "/表象/视觉/符号/文字符号/标题"
  2253. },
  2254. {
  2255. "name": "战局结果",
  2256. "score": 0.5973,
  2257. "path": "/理念/知识/政治/军事安全/军事行动/战局结果"
  2258. }
  2259. ]
  2260. },
  2261. {
  2262. "scope_type": "form",
  2263. "value": "剧情结构",
  2264. "candidate": "剧情结构",
  2265. "link": "新建",
  2266. "score": 0.7514,
  2267. "top": [
  2268. {
  2269. "name": "对话结构",
  2270. "score": 0.7514,
  2271. "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
  2272. },
  2273. {
  2274. "name": "叙事逻辑",
  2275. "score": 0.7212,
  2276. "path": "/架构/逻辑/叙事逻辑"
  2277. },
  2278. {
  2279. "name": "结构编排",
  2280. "score": 0.69,
  2281. "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排"
  2282. }
  2283. ]
  2284. },
  2285. {
  2286. "scope_type": "effect",
  2287. "value": "情节收束",
  2288. "candidate": "情节收束",
  2289. "link": "新建",
  2290. "score": 0.7894,
  2291. "top": [
  2292. {
  2293. "name": "情感收束",
  2294. "score": 0.7894,
  2295. "path": "/结构/叙事推进/收束归纳/情感收束"
  2296. },
  2297. {
  2298. "name": "闭环收束",
  2299. "score": 0.7428,
  2300. "path": "/结构/叙事推进/收束归纳/闭环收束"
  2301. },
  2302. {
  2303. "name": "收束归纳",
  2304. "score": 0.738,
  2305. "path": "/结构/叙事推进/收束归纳"
  2306. }
  2307. ]
  2308. },
  2309. {
  2310. "scope_type": "intent",
  2311. "value": "完成叙事",
  2312. "candidate": "完成叙事",
  2313. "link": "新建",
  2314. "score": 0.5056,
  2315. "top": [
  2316. {
  2317. "name": "事实呈现",
  2318. "score": 0.5056,
  2319. "path": "/信息传递/事实呈现"
  2320. },
  2321. {
  2322. "name": "解读",
  2323. "score": 0.454,
  2324. "path": "/信息传递/知识传递/解读"
  2325. },
  2326. {
  2327. "name": "知识传递",
  2328. "score": 0.4346,
  2329. "path": "/信息传递/知识传递"
  2330. }
  2331. ]
  2332. }
  2333. ]
  2334. }
  2335. ],
  2336. "dropped": []
  2337. }
  2338. ]
  2339. },
  2340. {
  2341. "post_id": "680659e8000000001a007a11",
  2342. "source_id": "xhs_680659e8000000001a007a11",
  2343. "title": "故事设计原理拆解学习",
  2344. "platform": "xiaohongshu",
  2345. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11",
  2346. "media": {
  2347. "type": "image",
  2348. "video_url": null,
  2349. "images": [
  2350. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp",
  2351. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp",
  2352. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp",
  2353. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp",
  2354. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp",
  2355. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp",
  2356. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp",
  2357. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp",
  2358. "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp"
  2359. ]
  2360. },
  2361. "cards": [
  2362. {
  2363. "index": 1,
  2364. "content": "故事五部分构成:阐述、激励事件(诱发事件)、进展纠葛(上升动作)、危机(情节突转)、高潮(问题解决)、结局(下降动作)。激励事件分为随机(巧合)和有因(抉择)两种,通常在故事前1/4时段内发生。",
  2365. "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp"
  2366. },
  2367. {
  2368. "index": 2,
  2369. "content": "激励事件的功能:打破平衡、激发欲望。故事构思模式:最坏的事如何变成最好(或反之)。进展纠葛指人物面对抗力时产生的冲突。冲突分为内心冲突、个人冲突、个人-外界冲突。",
  2370. "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp"
  2371. },
  2372. {
  2373. "index": 3,
  2374. "content": "冲突原则:无冲突无故事。宏观结构幕设计:一个三幕故事要求四个重大场景:开篇激励事件,以及三幕各自的高潮。次情节有其自身的幕结构。",
  2375. "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp"
  2376. },
  2377. {
  2378. "index": 4,
  2379. "content": "场景设计要素:节拍构成场景。转折点的四重效果:惊奇、增强好奇心、见识和新方向。伏笔与分晓:伏笔是知识的层层铺好,分晓是将铺设的知识传达给观众。",
  2380. "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp"
  2381. },
  2382. {
  2383. "index": 5,
  2384. "content": "情感转变:核心情感为快感与痛感。通过价值的转变(正面/负面)引发观众情感。回报递减定理:情感连续重复效果会减少,需动态交替。",
  2385. "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp"
  2386. },
  2387. {
  2388. "index": 6,
  2389. "content": "选择的性质:真正的选择是两难之择(不可调和的两善取其一,或两恶取其轻)。三方框架:通过人物A、B、C的三角设计形成闭合式结局和丰富冲突。",
  2390. "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp"
  2391. },
  2392. {
  2393. "index": 7,
  2394. "content": "场景分析五步程序:1.确定冲突(明确场景目标与对抗力量);2.标注开篇价值(正/负面);3.将场景分解为节拍(动作/反应的交流);4.标注结尾价值并与开篇比较;5.概述节拍并标注转折点位置。",
  2395. "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp"
  2396. },
  2397. {
  2398. "index": 8,
  2399. "content": "危机设计:危机是危险中的机会,是故事中最高压、最紧张的决定时刻,必须是真正的两难之境。危机揭示人物深层性格。",
  2400. "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp"
  2401. },
  2402. {
  2403. "index": 9,
  2404. "content": "高潮与结局:高潮必须充满意义,是价值从一面到另一面的剧变。结局的用途包括:为次情节提供高潮场景、展示高潮影响、表示对观众的尊重。",
  2405. "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp"
  2406. }
  2407. ],
  2408. "knowledges": [
  2409. {
  2410. "id": "k1",
  2411. "type": "how",
  2412. "role": "主",
  2413. "parent": null,
  2414. "title": "场景分析五步程序",
  2415. "purpose": "通过五个步骤对单个场景进行深度分析与定稿",
  2416. "业务阶段": [
  2417. "脚本"
  2418. ],
  2419. "steps": [
  2420. {
  2421. "id": "s1",
  2422. "input": "原始场景构思",
  2423. "directive": "明确该场景中人物的具体目标以及阻碍目标的对抗力量。",
  2424. "output": "场景冲突定义",
  2425. "出处": [
  2426. "卡片7"
  2427. ],
  2428. "创作阶段": "构思",
  2429. "动作": "确定冲突",
  2430. "作用域": [
  2431. {
  2432. "scope_type": "substance",
  2433. "value": "人物目标",
  2434. "candidate": "人物目标",
  2435. "link": "新建",
  2436. "score": 0.7195,
  2437. "top": [
  2438. {
  2439. "name": "人物",
  2440. "score": 0.7195,
  2441. "path": "/表象/视觉/实体/人物"
  2442. },
  2443. {
  2444. "name": "人物形象",
  2445. "score": 0.6955,
  2446. "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
  2447. },
  2448. {
  2449. "name": "人物特征",
  2450. "score": 0.6954,
  2451. "path": "/表象/视觉/实体/人物/人物特征"
  2452. }
  2453. ]
  2454. },
  2455. {
  2456. "scope_type": "substance",
  2457. "value": "对抗力量",
  2458. "candidate": "对抗力量",
  2459. "link": "新建",
  2460. "score": 0.741,
  2461. "top": [
  2462. {
  2463. "name": "力量对比",
  2464. "score": 0.741,
  2465. "path": "/理念/知识/政治/国际政治/国际博弈/力量对比"
  2466. },
  2467. {
  2468. "name": "冲突对抗",
  2469. "score": 0.7169,
  2470. "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
  2471. },
  2472. {
  2473. "name": "威慑力量",
  2474. "score": 0.646,
  2475. "path": "/理念/知识/政治/军事安全/军事力量/威慑力量"
  2476. }
  2477. ]
  2478. },
  2479. {
  2480. "scope_type": "effect",
  2481. "value": "冲突设置",
  2482. "candidate": "冲突设置",
  2483. "link": "新建",
  2484. "score": 0.6911,
  2485. "top": [
  2486. {
  2487. "name": "矛盾冲突",
  2488. "score": 0.6911,
  2489. "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
  2490. },
  2491. {
  2492. "name": "悬念设置",
  2493. "score": 0.5635,
  2494. "path": "/结构/叙事推进/叙事推进节点/悬念设置"
  2495. },
  2496. {
  2497. "name": "基调设定",
  2498. "score": 0.5116,
  2499. "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
  2500. }
  2501. ]
  2502. },
  2503. {
  2504. "scope_type": "intent",
  2505. "value": "界定冲突",
  2506. "candidate": "界定冲突",
  2507. "link": "新建",
  2508. "score": 0.5064,
  2509. "top": [
  2510. {
  2511. "name": "解读",
  2512. "score": 0.5064,
  2513. "path": "/信息传递/知识传递/解读"
  2514. },
  2515. {
  2516. "name": "事实呈现",
  2517. "score": 0.4939,
  2518. "path": "/信息传递/事实呈现"
  2519. },
  2520. {
  2521. "name": "揭露",
  2522. "score": 0.4884,
  2523. "path": "/信息传递/事实呈现/揭露"
  2524. }
  2525. ]
  2526. }
  2527. ]
  2528. },
  2529. {
  2530. "id": "s2",
  2531. "input": "← s1 的场景冲突定义",
  2532. "directive": "识别并标注场景开始处的核心价值状态(如:生命/死亡、爱/恨等正负面状态)。",
  2533. "output": "开篇价值状态",
  2534. "出处": [
  2535. "卡片7"
  2536. ],
  2537. "创作阶段": "构思",
  2538. "动作": "标注开篇价值",
  2539. "作用域": [
  2540. {
  2541. "scope_type": "substance",
  2542. "value": "核心价值状态",
  2543. "candidate": "核心价值状态",
  2544. "link": "新建",
  2545. "score": 0.6699,
  2546. "top": [
  2547. {
  2548. "name": "价值观念",
  2549. "score": 0.6699,
  2550. "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念"
  2551. },
  2552. {
  2553. "name": "价值导向",
  2554. "score": 0.6612,
  2555. "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向"
  2556. },
  2557. {
  2558. "name": "具体价值观",
  2559. "score": 0.6471,
  2560. "path": "/理念/观念/个人观念/人生感悟/人生态度/具体价值观"
  2561. }
  2562. ]
  2563. },
  2564. {
  2565. "scope_type": "effect",
  2566. "value": "状态量化",
  2567. "candidate": "状态量化",
  2568. "link": "新建",
  2569. "score": 0.6112,
  2570. "top": [
  2571. {
  2572. "name": "困境状态",
  2573. "score": 0.6112,
  2574. "path": "/表达/论证说理/分析论证/揭示溯因/困境状态"
  2575. },
  2576. {
  2577. "name": "定性定格",
  2578. "score": 0.5271,
  2579. "path": "/表达/形象塑造/品质体现/形象整合/定性定格"
  2580. },
  2581. {
  2582. "name": "内容转换",
  2583. "score": 0.5263,
  2584. "path": "/结构/叙事推进/承接转换/内容转换"
  2585. }
  2586. ]
  2587. },
  2588. {
  2589. "scope_type": "intent",
  2590. "value": "建立基准",
  2591. "candidate": "建立基准",
  2592. "link": "新建",
  2593. "score": 0.4801,
  2594. "top": [
  2595. {
  2596. "name": "行为引导",
  2597. "score": 0.4801,
  2598. "path": "/行为引导"
  2599. },
  2600. {
  2601. "name": "分析",
  2602. "score": 0.4521,
  2603. "path": "/信息传递/知识传递/分析"
  2604. },
  2605. {
  2606. "name": "关系维护",
  2607. "score": 0.4436,
  2608. "path": "/情感联结/关系维护"
  2609. }
  2610. ]
  2611. }
  2612. ]
  2613. },
  2614. {
  2615. "id": "s3",
  2616. "input": "← s2 的开篇价值状态",
  2617. "directive": "将场景细化为“动作/反应”的细微交流环节。",
  2618. "output": "场景节拍清单",
  2619. "出处": [
  2620. "卡片7"
  2621. ],
  2622. "创作阶段": "结构",
  2623. "动作": "分解节拍",
  2624. "作用域": [
  2625. {
  2626. "scope_type": "substance",
  2627. "value": "动作反应",
  2628. "candidate": "动作反应",
  2629. "link": "新建",
  2630. "score": 0.7537,
  2631. "top": [
  2632. {
  2633. "name": "反应回应",
  2634. "score": 0.7537,
  2635. "path": "/表象/视觉/行为/人际互动/反应回应"
  2636. },
  2637. {
  2638. "name": "动作姿态",
  2639. "score": 0.6936,
  2640. "path": "/表象/视觉/行为/表演行为/舞蹈/动作姿态"
  2641. },
  2642. {
  2643. "name": "惊异反应",
  2644. "score": 0.6647,
  2645. "path": "/表象/视觉/行为/人际互动/反应回应/惊异反应"
  2646. }
  2647. ]
  2648. },
  2649. {
  2650. "scope_type": "form",
  2651. "value": "场景节拍",
  2652. "candidate": "场景节拍",
  2653. "link": "新建",
  2654. "score": 0.6859,
  2655. "top": [
  2656. {
  2657. "name": "场景描写",
  2658. "score": 0.6859,
  2659. "path": "/架构/修辞/描写刻画/细节描绘/场景描写"
  2660. },
  2661. {
  2662. "name": "场景取景",
  2663. "score": 0.6844,
  2664. "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄取景/场景取景"
  2665. },
  2666. {
  2667. "name": "场景植入",
  2668. "score": 0.6617,
  2669. "path": "/架构/策略/认知引导/场景植入"
  2670. }
  2671. ]
  2672. },
  2673. {
  2674. "scope_type": "effect",
  2675. "value": "颗粒度拆解",
  2676. "candidate": "颗粒度拆解",
  2677. "link": "新建",
  2678. "score": 0.691,
  2679. "top": [
  2680. {
  2681. "name": "拆解剖析",
  2682. "score": 0.691,
  2683. "path": "/表达/论证说理/分析论证/拆解剖析"
  2684. },
  2685. {
  2686. "name": "分析解构",
  2687. "score": 0.6653,
  2688. "path": "/表达/信息传达/传达深度/详细说明/分析解构"
  2689. },
  2690. {
  2691. "name": "因果解析",
  2692. "score": 0.5844,
  2693. "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/因果解析"
  2694. }
  2695. ]
  2696. },
  2697. {
  2698. "scope_type": "intent",
  2699. "value": "细化过程",
  2700. "candidate": "细化过程",
  2701. "link": "新建",
  2702. "score": 0.5248,
  2703. "top": [
  2704. {
  2705. "name": "裂变",
  2706. "score": 0.5248,
  2707. "path": "/行为引导/裂变"
  2708. },
  2709. {
  2710. "name": "信息扩散",
  2711. "score": 0.4961,
  2712. "path": "/信息传递/信息扩散"
  2713. },
  2714. {
  2715. "name": "分析",
  2716. "score": 0.4919,
  2717. "path": "/信息传递/知识传递/分析"
  2718. }
  2719. ]
  2720. }
  2721. ]
  2722. },
  2723. {
  2724. "id": "s4",
  2725. "input": "← s3 的场景节拍清单",
  2726. "directive": "标注场景结束时的价值状态,并与开篇价值进行对比,确认是否发生了转变。",
  2727. "output": "结尾价值对比",
  2728. "出处": [
  2729. "卡片7"
  2730. ],
  2731. "创作阶段": "打磨",
  2732. "动作": "标注结尾价值",
  2733. "作用域": [
  2734. {
  2735. "scope_type": "substance",
  2736. "value": "价值转变",
  2737. "candidate": "价值转变",
  2738. "link": "新建",
  2739. "score": 0.7388,
  2740. "top": [
  2741. {
  2742. "name": "价值观念",
  2743. "score": 0.7388,
  2744. "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念"
  2745. },
  2746. {
  2747. "name": "价值导向",
  2748. "score": 0.7287,
  2749. "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向"
  2750. },
  2751. {
  2752. "name": "价值观反思",
  2753. "score": 0.7104,
  2754. "path": "/理念/现象/社会问题/文化精神/价值观反思"
  2755. }
  2756. ]
  2757. },
  2758. {
  2759. "scope_type": "effect",
  2760. "value": "对比分析",
  2761. "candidate": "对比分析",
  2762. "link": "新建",
  2763. "score": 0.7469,
  2764. "top": [
  2765. {
  2766. "name": "对比引入",
  2767. "score": 0.7469,
  2768. "path": "/结构/叙事推进/开篇引入/策略引入/对比引入"
  2769. },
  2770. {
  2771. "name": "对比衬托",
  2772. "score": 0.7089,
  2773. "path": "/表达/信息传达/传达手法/强调突出/对比衬托"
  2774. },
  2775. {
  2776. "name": "对比反差",
  2777. "score": 0.693,
  2778. "path": "/表达/论证说理/分析论证/对比反差"
  2779. }
  2780. ]
  2781. },
  2782. {
  2783. "scope_type": "intent",
  2784. "value": "验证有效性",
  2785. "candidate": "验证有效性",
  2786. "link": "新建",
  2787. "score": 0.4196,
  2788. "top": [
  2789. {
  2790. "name": "分析",
  2791. "score": 0.4196,
  2792. "path": "/信息传递/知识传递/分析"
  2793. },
  2794. {
  2795. "name": "关系维护",
  2796. "score": 0.3861,
  2797. "path": "/情感联结/关系维护"
  2798. },
  2799. {
  2800. "name": "解读",
  2801. "score": 0.3856,
  2802. "path": "/信息传递/知识传递/解读"
  2803. }
  2804. ]
  2805. }
  2806. ]
  2807. },
  2808. {
  2809. "id": "s5",
  2810. "input": "← s4 的结尾价值对比",
  2811. "directive": "对所有节拍进行总结,并精准找出发生转折的点。",
  2812. "output": "场景分析总结与转折点定位",
  2813. "出处": [
  2814. "卡片7"
  2815. ],
  2816. "创作阶段": "打磨",
  2817. "动作": "概述节拍并标注转折点",
  2818. "作用域": [
  2819. {
  2820. "scope_type": "substance",
  2821. "value": "转折点",
  2822. "candidate": "转折点",
  2823. "link": "新建",
  2824. "score": 0.7099,
  2825. "top": [
  2826. {
  2827. "name": "历史转折",
  2828. "score": 0.7099,
  2829. "path": "/理念/知识/历史/历史议题/历史转折"
  2830. },
  2831. {
  2832. "name": "重大变局",
  2833. "score": 0.5844,
  2834. "path": "/理念/事件/政治事件/外交事件/重大变局"
  2835. },
  2836. {
  2837. "name": "战略转型",
  2838. "score": 0.5842,
  2839. "path": "/理念/知识/商业/运营策略/战略转型"
  2840. }
  2841. ]
  2842. },
  2843. {
  2844. "scope_type": "effect",
  2845. "value": "结构总结",
  2846. "candidate": "结构总结",
  2847. "link": "新建",
  2848. "score": 0.7903,
  2849. "top": [
  2850. {
  2851. "name": "结构",
  2852. "score": 0.7903,
  2853. "path": "/结构"
  2854. },
  2855. {
  2856. "name": "结构导航",
  2857. "score": 0.7233,
  2858. "path": "/结构/叙事推进/开篇引入/直述开篇/结构导航"
  2859. },
  2860. {
  2861. "name": "结构模式",
  2862. "score": 0.7116,
  2863. "path": "/结构/结构模式"
  2864. }
  2865. ]
  2866. },
  2867. {
  2868. "scope_type": "intent",
  2869. "value": "定位核心",
  2870. "candidate": "定位核心",
  2871. "link": "新建",
  2872. "score": 0.4946,
  2873. "top": [
  2874. {
  2875. "name": "裂变",
  2876. "score": 0.4946,
  2877. "path": "/行为引导/裂变"
  2878. },
  2879. {
  2880. "name": "行为引导",
  2881. "score": 0.4924,
  2882. "path": "/行为引导"
  2883. },
  2884. {
  2885. "name": "解读",
  2886. "score": 0.4779,
  2887. "path": "/信息传递/知识传递/解读"
  2888. }
  2889. ]
  2890. }
  2891. ]
  2892. }
  2893. ]
  2894. },
  2895. {
  2896. "id": "k2",
  2897. "type": "what",
  2898. "role": "主",
  2899. "parent": null,
  2900. "title": "故事五部分构成序列",
  2901. "业务阶段": [
  2902. "脚本"
  2903. ],
  2904. "出处": [
  2905. "卡片1"
  2906. ],
  2907. "概要": "故事在时间维度上由五个核心部分线性排列而成。",
  2908. "kind": "序列",
  2909. "维度拆分规则": null,
  2910. "body": [
  2911. {
  2912. "item_name": "阐述",
  2913. "item_desc": "故事的背景交代部分。",
  2914. "作用域": []
  2915. },
  2916. {
  2917. "item_name": "激励事件",
  2918. "item_desc": "打破平衡、激发欲望的诱发事件。分为随机(巧合)和有因(抉择)两种,通常在故事前1/4发生。",
  2919. "作用域": []
  2920. },
  2921. {
  2922. "item_name": "进展纠葛",
  2923. "item_desc": "由于抗力产生的冲突(上升动作)。",
  2924. "作用域": []
  2925. },
  2926. {
  2927. "item_name": "危机/高潮",
  2928. "item_desc": "危机是情节突转,高潮是问题的最终解决。",
  2929. "作用域": []
  2930. },
  2931. {
  2932. "item_name": "结局",
  2933. "item_desc": "故事的下降动作与收尾。",
  2934. "作用域": []
  2935. }
  2936. ],
  2937. "作用域": [
  2938. {
  2939. "scope_type": "substance",
  2940. "value": "激励事件",
  2941. "candidate": "激励事件",
  2942. "link": "新建",
  2943. "score": 0.7084,
  2944. "top": [
  2945. {
  2946. "name": "事件",
  2947. "score": 0.7084,
  2948. "path": "/理念/事件"
  2949. },
  2950. {
  2951. "name": "事件评价",
  2952. "score": 0.6426,
  2953. "path": "/理念/观念/社会观念/时政评议/历史评价/事件评价"
  2954. },
  2955. {
  2956. "name": "社会事件",
  2957. "score": 0.637,
  2958. "path": "/理念/事件/社会事件"
  2959. }
  2960. ]
  2961. },
  2962. {
  2963. "scope_type": "substance",
  2964. "value": "进展纠葛",
  2965. "candidate": "进展纠葛",
  2966. "link": "新建",
  2967. "score": 0.5904,
  2968. "top": [
  2969. {
  2970. "name": "利益关系",
  2971. "score": 0.5904,
  2972. "path": "/理念/知识/政治/国际政治/国际博弈/利益关系"
  2973. },
  2974. {
  2975. "name": "关系互动",
  2976. "score": 0.5276,
  2977. "path": "/表象/视觉/行为/人际互动/关系行为/关系互动"
  2978. },
  2979. {
  2980. "name": "冲突对抗",
  2981. "score": 0.526,
  2982. "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
  2983. }
  2984. ]
  2985. },
  2986. {
  2987. "scope_type": "substance",
  2988. "value": "危机高潮",
  2989. "candidate": "危机高潮",
  2990. "link": "新建",
  2991. "score": 0.5644,
  2992. "top": [
  2993. {
  2994. "name": "紧急救援",
  2995. "score": 0.5644,
  2996. "path": "/理念/事件/社会事件/慈善公益/紧急救援"
  2997. },
  2998. {
  2999. "name": "冲突对抗",
  3000. "score": 0.5619,
  3001. "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
  3002. },
  3003. {
  3004. "name": "生命终结",
  3005. "score": 0.5522,
  3006. "path": "/理念/现象/生活状态/个人境遇/身心状态/生命终结"
  3007. }
  3008. ]
  3009. },
  3010. {
  3011. "scope_type": "form",
  3012. "value": "五部分序列",
  3013. "candidate": "五部分序列",
  3014. "link": "新建",
  3015. "score": 0.5688,
  3016. "top": [
  3017. {
  3018. "name": "分段结构",
  3019. "score": 0.5688,
  3020. "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
  3021. },
  3022. {
  3023. "name": "时序变迁",
  3024. "score": 0.5316,
  3025. "path": "/架构/创意/对比反差/并置对比/时空对比/时序变迁"
  3026. },
  3027. {
  3028. "name": "并列结构",
  3029. "score": 0.5315,
  3030. "path": "/架构/叙事/叙事技法/对照叙事/并列结构"
  3031. }
  3032. ]
  3033. },
  3034. {
  3035. "scope_type": "form",
  3036. "value": "线性结构",
  3037. "candidate": "线性结构",
  3038. "link": "新建",
  3039. "score": 0.6542,
  3040. "top": [
  3041. {
  3042. "name": "并列结构",
  3043. "score": 0.6542,
  3044. "path": "/架构/叙事/叙事技法/对照叙事/并列结构"
  3045. },
  3046. {
  3047. "name": "对话结构",
  3048. "score": 0.632,
  3049. "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
  3050. },
  3051. {
  3052. "name": "分段结构",
  3053. "score": 0.622,
  3054. "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
  3055. }
  3056. ]
  3057. },
  3058. {
  3059. "scope_type": "effect",
  3060. "value": "情节铺排",
  3061. "candidate": "情节铺排",
  3062. "link": "新建",
  3063. "score": 0.68,
  3064. "top": [
  3065. {
  3066. "name": "情感铺垫",
  3067. "score": 0.68,
  3068. "path": "/结构/叙事推进/铺垫准备/情感铺垫"
  3069. },
  3070. {
  3071. "name": "设定铺垫",
  3072. "score": 0.6664,
  3073. "path": "/结构/叙事推进/铺垫准备/设定铺垫"
  3074. },
  3075. {
  3076. "name": "悬念设置",
  3077. "score": 0.6624,
  3078. "path": "/结构/叙事推进/叙事推进节点/悬念设置"
  3079. }
  3080. ]
  3081. },
  3082. {
  3083. "scope_type": "intent",
  3084. "value": "构建剧作架构",
  3085. "candidate": "构建剧作架构",
  3086. "link": "新建",
  3087. "score": 0.4717,
  3088. "top": [
  3089. {
  3090. "name": "事实呈现",
  3091. "score": 0.4717,
  3092. "path": "/信息传递/事实呈现"
  3093. },
  3094. {
  3095. "name": "解读",
  3096. "score": 0.4593,
  3097. "path": "/信息传递/知识传递/解读"
  3098. },
  3099. {
  3100. "name": "裂变",
  3101. "score": 0.4589,
  3102. "path": "/行为引导/裂变"
  3103. }
  3104. ]
  3105. }
  3106. ]
  3107. },
  3108. {
  3109. "id": "k3",
  3110. "type": "what",
  3111. "role": "主",
  3112. "parent": null,
  3113. "title": "故事冲突的三种类型",
  3114. "业务阶段": [
  3115. "灵感",
  3116. "脚本"
  3117. ],
  3118. "出处": [
  3119. "卡片2"
  3120. ],
  3121. "概要": "按冲突发生的领域划分故事对抗力的来源。",
  3122. "kind": "子集",
  3123. "维度拆分规则": "冲突范围",
  3124. "body": [
  3125. {
  3126. "item_name": "内心冲突",
  3127. "item_desc": "人物自身内部的挣扎。",
  3128. "作用域": []
  3129. },
  3130. {
  3131. "item_name": "个人冲突",
  3132. "item_desc": "人与人之间的直接对抗。",
  3133. "作用域": []
  3134. },
  3135. {
  3136. "item_name": "个人-外界冲突",
  3137. "item_desc": "人与社会、自然或未知环境的冲突。",
  3138. "作用域": []
  3139. }
  3140. ],
  3141. "作用域": [
  3142. {
  3143. "scope_type": "substance",
  3144. "value": "内心冲突",
  3145. "candidate": "内心冲突",
  3146. "link": "新建",
  3147. "score": 0.7141,
  3148. "top": [
  3149. {
  3150. "name": "内心感受",
  3151. "score": 0.7141,
  3152. "path": "/理念/观念/个人观念/人生感悟/内心感受"
  3153. },
  3154. {
  3155. "name": "冲突对抗",
  3156. "score": 0.7057,
  3157. "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
  3158. },
  3159. {
  3160. "name": "战争冲突",
  3161. "score": 0.6503,
  3162. "path": "/理念/事件/政治事件/战争冲突"
  3163. }
  3164. ]
  3165. },
  3166. {
  3167. "scope_type": "substance",
  3168. "value": "个人冲突",
  3169. "candidate": "个人冲突",
  3170. "link": "新建",
  3171. "score": 0.7294,
  3172. "top": [
  3173. {
  3174. "name": "冲突对抗",
  3175. "score": 0.7294,
  3176. "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
  3177. },
  3178. {
  3179. "name": "战争冲突",
  3180. "score": 0.6717,
  3181. "path": "/理念/事件/政治事件/战争冲突"
  3182. },
  3183. {
  3184. "name": "个人观念",
  3185. "score": 0.6297,
  3186. "path": "/理念/观念/个人观念"
  3187. }
  3188. ]
  3189. },
  3190. {
  3191. "scope_type": "substance",
  3192. "value": "社会环境冲突",
  3193. "candidate": "社会环境冲突",
  3194. "link": "新建",
  3195. "score": 0.676,
  3196. "top": [
  3197. {
  3198. "name": "社会问题",
  3199. "score": 0.676,
  3200. "path": "/理念/现象/社会问题"
  3201. },
  3202. {
  3203. "name": "冲突对抗",
  3204. "score": 0.6741,
  3205. "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
  3206. },
  3207. {
  3208. "name": "社会事件",
  3209. "score": 0.6694,
  3210. "path": "/理念/事件/社会事件"
  3211. }
  3212. ]
  3213. },
  3214. {
  3215. "scope_type": "effect",
  3216. "value": "对抗力分类",
  3217. "candidate": "对抗力分类",
  3218. "link": "新建",
  3219. "score": 0.5073,
  3220. "top": [
  3221. {
  3222. "name": "维度对比",
  3223. "score": 0.5073,
  3224. "path": "/表达/论证说理/分析论证/对比反差/维度对比"
  3225. },
  3226. {
  3227. "name": "性质定性",
  3228. "score": 0.4761,
  3229. "path": "/表达/论证说理/分析论证/论证评判/定性确立/性质定性"
  3230. },
  3231. {
  3232. "name": "论点加固",
  3233. "score": 0.4688,
  3234. "path": "/表达/信息传达/传达手法/强调突出/论点加固"
  3235. }
  3236. ]
  3237. },
  3238. {
  3239. "scope_type": "intent",
  3240. "value": "拓展冲突维度",
  3241. "candidate": "拓展冲突维度",
  3242. "link": "新建",
  3243. "score": 0.5144,
  3244. "top": [
  3245. {
  3246. "name": "关系维护",
  3247. "score": 0.5144,
  3248. "path": "/情感联结/关系维护"
  3249. },
  3250. {
  3251. "name": "信息扩散",
  3252. "score": 0.5135,
  3253. "path": "/信息传递/信息扩散"
  3254. },
  3255. {
  3256. "name": "裂变",
  3257. "score": 0.4974,
  3258. "path": "/行为引导/裂变"
  3259. }
  3260. ]
  3261. }
  3262. ]
  3263. },
  3264. {
  3265. "id": "k4",
  3266. "type": "what",
  3267. "role": "主",
  3268. "parent": null,
  3269. "title": "转折点的四重效果",
  3270. "业务阶段": [
  3271. "脚本"
  3272. ],
  3273. "出处": [
  3274. "卡片4"
  3275. ],
  3276. "概要": "场景中发生转折时应当带给观众的四种心理感受。",
  3277. "kind": "多维关系",
  3278. "维度拆分规则": null,
  3279. "body": [
  3280. {
  3281. "item_name": "惊奇",
  3282. "item_desc": "出乎意料的效果。",
  3283. "作用域": []
  3284. },
  3285. {
  3286. "item_name": "增强好奇心",
  3287. "item_desc": "引导观众对后续发展的探索欲。",
  3288. "作用域": []
  3289. },
  3290. {
  3291. "item_name": "见识",
  3292. "item_desc": "提供新的洞察。 ",
  3293. "作用域": []
  3294. },
  3295. {
  3296. "item_name": "新方向",
  3297. "item_desc": "改变故事的走向。",
  3298. "作用域": []
  3299. }
  3300. ],
  3301. "作用域": [
  3302. {
  3303. "scope_type": "feeling",
  3304. "value": "惊奇感",
  3305. "candidate": "惊奇感",
  3306. "link": "新建",
  3307. "score": 0.8329,
  3308. "top": [
  3309. {
  3310. "name": "惊奇",
  3311. "score": 0.8329,
  3312. "path": "/认知/惊奇"
  3313. },
  3314. {
  3315. "name": "美感",
  3316. "score": 0.6178,
  3317. "path": "/情感/美感"
  3318. },
  3319. {
  3320. "name": "悬念期待",
  3321. "score": 0.5833,
  3322. "path": "/认知/好奇/悬念期待"
  3323. }
  3324. ]
  3325. },
  3326. {
  3327. "scope_type": "feeling",
  3328. "value": "好奇心",
  3329. "candidate": "好奇心",
  3330. "link": "新建",
  3331. "score": 0.8113,
  3332. "top": [
  3333. {
  3334. "name": "好奇",
  3335. "score": 0.8113,
  3336. "path": "/认知/好奇"
  3337. },
  3338. {
  3339. "name": "探究求知",
  3340. "score": 0.6359,
  3341. "path": "/认知/好奇/探究求知"
  3342. },
  3343. {
  3344. "name": "惊奇",
  3345. "score": 0.631,
  3346. "path": "/认知/惊奇"
  3347. }
  3348. ]
  3349. },
  3350. {
  3351. "scope_type": "feeling",
  3352. "value": "洞察感",
  3353. "candidate": "洞察感",
  3354. "link": "新建",
  3355. "score": 0.6227,
  3356. "top": [
  3357. {
  3358. "name": "美感",
  3359. "score": 0.6227,
  3360. "path": "/情感/美感"
  3361. },
  3362. {
  3363. "name": "情感",
  3364. "score": 0.609,
  3365. "path": "/情感"
  3366. },
  3367. {
  3368. "name": "同感",
  3369. "score": 0.6021,
  3370. "path": "/情感/同感"
  3371. }
  3372. ]
  3373. },
  3374. {
  3375. "scope_type": "effect",
  3376. "value": "叙事突转",
  3377. "candidate": "叙事突转",
  3378. "link": "新建",
  3379. "score": 0.7011,
  3380. "top": [
  3381. {
  3382. "name": "叙事闭合",
  3383. "score": 0.7011,
  3384. "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
  3385. },
  3386. {
  3387. "name": "叙事推进",
  3388. "score": 0.6872,
  3389. "path": "/结构/叙事推进"
  3390. },
  3391. {
  3392. "name": "叙事增色",
  3393. "score": 0.6512,
  3394. "path": "/表达/信息传达/传达深度/补充细化/叙事增色"
  3395. }
  3396. ]
  3397. },
  3398. {
  3399. "scope_type": "intent",
  3400. "value": "强化观众体验",
  3401. "candidate": "强化观众体验",
  3402. "link": "新建",
  3403. "score": 0.544,
  3404. "top": [
  3405. {
  3406. "name": "粉丝互动",
  3407. "score": 0.544,
  3408. "path": "/情感联结/关系维护/粉丝互动"
  3409. },
  3410. {
  3411. "name": "商业推广",
  3412. "score": 0.482,
  3413. "path": "/行为引导/商业推广"
  3414. },
  3415. {
  3416. "name": "情感联结",
  3417. "score": 0.4706,
  3418. "path": "/情感联结"
  3419. }
  3420. ]
  3421. }
  3422. ]
  3423. },
  3424. {
  3425. "id": "k5",
  3426. "type": "why",
  3427. "role": "主",
  3428. "parent": null,
  3429. "title": "真正选择的“两难”原理",
  3430. "业务阶段": [
  3431. "脚本"
  3432. ],
  3433. "出处": [
  3434. "卡片6",
  3435. "卡片8"
  3436. ],
  3437. "阐述": "真正的选择必须是两难之择,即在不可调和的两善中取其一,或在两恶中取其轻。这种危机时刻是故事中最高压、最紧张的时刻,不仅能制造强烈的冲突,还能揭示人物的深层性格。",
  3438. "作用域": [
  3439. {
  3440. "scope_type": "substance",
  3441. "value": "两难抉择",
  3442. "candidate": "两难抉择",
  3443. "link": "新建",
  3444. "score": 0.6307,
  3445. "top": [
  3446. {
  3447. "name": "苦难困境",
  3448. "score": 0.6307,
  3449. "path": "/理念/现象/生活状态/个人境遇/身心状态/苦难困境"
  3450. },
  3451. {
  3452. "name": "困境生存",
  3453. "score": 0.6022,
  3454. "path": "/理念/现象/生活状态/困境生存"
  3455. },
  3456. {
  3457. "name": "博弈策略",
  3458. "score": 0.5598,
  3459. "path": "/理念/知识/政治/国际政治/国际博弈/博弈策略"
  3460. }
  3461. ]
  3462. },
  3463. {
  3464. "scope_type": "substance",
  3465. "value": "人物性格",
  3466. "candidate": "人物性格",
  3467. "link": "新建",
  3468. "score": 0.8264,
  3469. "top": [
  3470. {
  3471. "name": "人物形象",
  3472. "score": 0.8264,
  3473. "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
  3474. },
  3475. {
  3476. "name": "人物特征",
  3477. "score": 0.816,
  3478. "path": "/表象/视觉/实体/人物/人物特征"
  3479. },
  3480. {
  3481. "name": "人物评价",
  3482. "score": 0.8014,
  3483. "path": "/理念/观念/社会观念/时政评议/历史评价/人物评价"
  3484. }
  3485. ]
  3486. },
  3487. {
  3488. "scope_type": "feeling",
  3489. "value": "高压紧张感",
  3490. "candidate": "高压紧张感",
  3491. "link": "新建",
  3492. "score": 0.5488,
  3493. "top": [
  3494. {
  3495. "name": "焦虑恐惧",
  3496. "score": 0.5488,
  3497. "path": "/情感/共情/焦虑恐惧"
  3498. },
  3499. {
  3500. "name": "反差冲击",
  3501. "score": 0.5302,
  3502. "path": "/认知/惊奇/反差冲击"
  3503. },
  3504. {
  3505. "name": "舒畅松弛",
  3506. "score": 0.5257,
  3507. "path": "/情感/共情/舒畅松弛"
  3508. }
  3509. ]
  3510. },
  3511. {
  3512. "scope_type": "effect",
  3513. "value": "性格揭示",
  3514. "candidate": "性格揭示",
  3515. "link": "新建",
  3516. "score": 0.6227,
  3517. "top": [
  3518. {
  3519. "name": "揭示溯因",
  3520. "score": 0.6227,
  3521. "path": "/表达/论证说理/分析论证/揭示溯因"
  3522. },
  3523. {
  3524. "name": "行为刻画",
  3525. "score": 0.5979,
  3526. "path": "/表达/形象塑造/行为刻画"
  3527. },
  3528. {
  3529. "name": "形象刻画",
  3530. "score": 0.565,
  3531. "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画"
  3532. }
  3533. ]
  3534. },
  3535. {
  3536. "scope_type": "intent",
  3537. "value": "制造极致冲突",
  3538. "candidate": "制造极致冲突",
  3539. "link": "新建",
  3540. "score": 0.5042,
  3541. "top": [
  3542. {
  3543. "name": "裂变",
  3544. "score": 0.5042,
  3545. "path": "/行为引导/裂变"
  3546. },
  3547. {
  3548. "name": "事实呈现",
  3549. "score": 0.5012,
  3550. "path": "/信息传递/事实呈现"
  3551. },
  3552. {
  3553. "name": "揭露",
  3554. "score": 0.4641,
  3555. "path": "/信息传递/事实呈现/揭露"
  3556. }
  3557. ]
  3558. }
  3559. ]
  3560. },
  3561. {
  3562. "id": "k6",
  3563. "type": "why",
  3564. "role": "主",
  3565. "parent": null,
  3566. "title": "情感回报递减定理",
  3567. "业务阶段": [
  3568. "脚本"
  3569. ],
  3570. "出处": [
  3571. "卡片5"
  3572. ],
  3573. "阐述": "如果情感连续重复出现,其效果会随着时间减少。因此在创作中需要通过价值的正面与负面动态交替,来引导核心情感(快感与痛感)的转变,从而确保持续吸引观众。",
  3574. "作用域": [
  3575. {
  3576. "scope_type": "substance",
  3577. "value": "情感回报递减",
  3578. "candidate": "情感回报递减",
  3579. "link": "新建",
  3580. "score": 0.6368,
  3581. "top": [
  3582. {
  3583. "name": "情感",
  3584. "score": 0.6368,
  3585. "path": "/理念/情感"
  3586. },
  3587. {
  3588. "name": "情感体验",
  3589. "score": 0.6108,
  3590. "path": "/理念/观念/个人观念/人生感悟/内心感受/情感体验"
  3591. },
  3592. {
  3593. "name": "人际情感",
  3594. "score": 0.609,
  3595. "path": "/理念/情感/人际情感"
  3596. }
  3597. ]
  3598. },
  3599. {
  3600. "scope_type": "substance",
  3601. "value": "正负价值交替",
  3602. "candidate": "正负价值交替",
  3603. "link": "新建",
  3604. "score": 0.5911,
  3605. "top": [
  3606. {
  3607. "name": "价值导向",
  3608. "score": 0.5911,
  3609. "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向"
  3610. },
  3611. {
  3612. "name": "价值思辨",
  3613. "score": 0.5881,
  3614. "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨"
  3615. },
  3616. {
  3617. "name": "价值观反思",
  3618. "score": 0.5807,
  3619. "path": "/理念/现象/社会问题/文化精神/价值观反思"
  3620. }
  3621. ]
  3622. },
  3623. {
  3624. "scope_type": "feeling",
  3625. "value": "快感",
  3626. "candidate": "快感",
  3627. "link": "新建",
  3628. "score": 0.675,
  3629. "top": [
  3630. {
  3631. "name": "美感",
  3632. "score": 0.675,
  3633. "path": "/情感/美感"
  3634. },
  3635. {
  3636. "name": "情感",
  3637. "score": 0.6308,
  3638. "path": "/情感"
  3639. },
  3640. {
  3641. "name": "风格美感",
  3642. "score": 0.5786,
  3643. "path": "/情感/美感/风格美感"
  3644. }
  3645. ]
  3646. },
  3647. {
  3648. "scope_type": "feeling",
  3649. "value": "痛感",
  3650. "candidate": "痛感",
  3651. "link": "新建",
  3652. "score": 0.6132,
  3653. "top": [
  3654. {
  3655. "name": "美感",
  3656. "score": 0.6132,
  3657. "path": "/情感/美感"
  3658. },
  3659. {
  3660. "name": "情感",
  3661. "score": 0.5646,
  3662. "path": "/情感"
  3663. },
  3664. {
  3665. "name": "同感",
  3666. "score": 0.5641,
  3667. "path": "/情感/同感"
  3668. }
  3669. ]
  3670. },
  3671. {
  3672. "scope_type": "effect",
  3673. "value": "动态节奏控制",
  3674. "candidate": "动态节奏控制",
  3675. "link": "新建",
  3676. "score": 0.657,
  3677. "top": [
  3678. {
  3679. "name": "推进节奏",
  3680. "score": 0.657,
  3681. "path": "/结构/叙事推进/推进节奏"
  3682. },
  3683. {
  3684. "name": "动态历程",
  3685. "score": 0.6177,
  3686. "path": "/表达/信息传达/传达手法/信息呈现/动态历程"
  3687. },
  3688. {
  3689. "name": "基调设定",
  3690. "score": 0.5435,
  3691. "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
  3692. }
  3693. ]
  3694. },
  3695. {
  3696. "scope_type": "intent",
  3697. "value": "维持观众注意力",
  3698. "candidate": "维持观众注意力",
  3699. "link": "新建",
  3700. "score": 0.5201,
  3701. "top": [
  3702. {
  3703. "name": "关系维护",
  3704. "score": 0.5201,
  3705. "path": "/情感联结/关系维护"
  3706. },
  3707. {
  3708. "name": "粉丝互动",
  3709. "score": 0.5113,
  3710. "path": "/情感联结/关系维护/粉丝互动"
  3711. },
  3712. {
  3713. "name": "事实呈现",
  3714. "score": 0.503,
  3715. "path": "/信息传递/事实呈现"
  3716. }
  3717. ]
  3718. }
  3719. ]
  3720. }
  3721. ]
  3722. },
  3723. {
  3724. "post_id": "67e4bdf50000000006028a59",
  3725. "source_id": "xhs_67e4bdf50000000006028a59",
  3726. "title": "只要学会这几样,写短视频脚本真的不难❗️",
  3727. "platform": "xiaohongshu",
  3728. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59",
  3729. "media": {
  3730. "type": "image",
  3731. "video_url": null,
  3732. "images": [
  3733. "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp",
  3734. "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp",
  3735. "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp",
  3736. "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp"
  3737. ]
  3738. },
  3739. "cards": [
  3740. {
  3741. "index": 1,
  3742. "content": "短视频脚本创作流:1.确定选题;2.搭建框架(人物、场景、事件);3.细节完善(镜号、拍摄场景、画面内容描述、拍摄技巧、字幕、音乐音效、时长建议)。其中建议长视频每15秒需有重点,短视频3-5秒内呈现主题。",
  3743. "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp"
  3744. },
  3745. {
  3746. "index": 2,
  3747. "content": "脚本构思三步骤与要素:提供包含标题、视频画面、景别、角度、时长、视频文案的分镜头表格。构思建议:开门见山点名主题、提出疑问戳用户痛点、讲述故事制造起伏、抛出后续问题引发互动等。",
  3748. "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp"
  3749. },
  3750. {
  3751. "index": 3,
  3752. "content": "分镜头脚本公式:1.vlog公式(共鸣=人物+状态+情感;好奇=时间/观点+悬念等);2.脚本三要素(开头噱头、中间论述、结尾总结);3.黄金结构(引子:视觉冲击/创意起手;内容主体:故事线/节奏把握;结尾:印象点/情感/行动引导)。",
  3753. "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp"
  3754. },
  3755. {
  3756. "index": 4,
  3757. "content": "常用构图方法论:水平线构图(稳定宽广)、对角线构图(动感吸引注意力)、中心构图(主体突出)、框式构图(穿透感/神秘感)、九宫格构图(排列主体更醒目)、三分法构图(简单化复杂画面)。",
  3758. "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp"
  3759. }
  3760. ],
  3761. "knowledges": [
  3762. {
  3763. "id": "k1",
  3764. "type": "how",
  3765. "role": "主",
  3766. "parent": null,
  3767. "title": "短视频脚本创作流",
  3768. "purpose": "从确定选题到完成一份包含视听细节的脚本",
  3769. "业务阶段": [
  3770. "脚本"
  3771. ],
  3772. "steps": [
  3773. {
  3774. "id": "s1",
  3775. "input": "创作意向/原始素材",
  3776. "directive": "依据创作目标确定选题。例:『确定选题』",
  3777. "output": "确定的选题",
  3778. "出处": [
  3779. "卡片1"
  3780. ],
  3781. "创作阶段": "定向",
  3782. "动作": "确定选题",
  3783. "作用域": [
  3784. {
  3785. "scope_type": "substance",
  3786. "value": "短视频选题",
  3787. "candidate": "短视频选题",
  3788. "link": "新建",
  3789. "score": 0.5817,
  3790. "top": [
  3791. {
  3792. "name": "标题",
  3793. "score": 0.5817,
  3794. "path": "/表象/视觉/符号/文字符号/标题"
  3795. },
  3796. {
  3797. "name": "动效字幕",
  3798. "score": 0.5538,
  3799. "path": "/表象/视觉/符号/文字符号/字幕/动效字幕"
  3800. },
  3801. {
  3802. "name": "政务媒体",
  3803. "score": 0.5536,
  3804. "path": "/表象/视觉/实体/机构/政务机构/政务媒体"
  3805. }
  3806. ]
  3807. },
  3808. {
  3809. "scope_type": "effect",
  3810. "value": "目标拆解",
  3811. "candidate": "目标拆解",
  3812. "link": "新建",
  3813. "score": 0.6595,
  3814. "top": [
  3815. {
  3816. "name": "拆解剖析",
  3817. "score": 0.6595,
  3818. "path": "/表达/论证说理/分析论证/拆解剖析"
  3819. },
  3820. {
  3821. "name": "分析解构",
  3822. "score": 0.6047,
  3823. "path": "/表达/信息传达/传达深度/详细说明/分析解构"
  3824. },
  3825. {
  3826. "name": "因果解析",
  3827. "score": 0.5313,
  3828. "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/因果解析"
  3829. }
  3830. ]
  3831. },
  3832. {
  3833. "scope_type": "intent",
  3834. "value": "规划",
  3835. "candidate": "规划",
  3836. "link": "新建",
  3837. "score": 0.481,
  3838. "top": [
  3839. {
  3840. "name": "行为引导",
  3841. "score": 0.481,
  3842. "path": "/行为引导"
  3843. },
  3844. {
  3845. "name": "分析",
  3846. "score": 0.4797,
  3847. "path": "/信息传递/知识传递/分析"
  3848. },
  3849. {
  3850. "name": "教学",
  3851. "score": 0.4722,
  3852. "path": "/信息传递/知识传递/教学"
  3853. }
  3854. ]
  3855. }
  3856. ]
  3857. },
  3858. {
  3859. "id": "s2",
  3860. "input": "← s1 的〈确定的选题〉",
  3861. "directive": "围绕选题搭建核心框架,明确人物、场景和事件。例:『搭建框架(人物、场景、事件)』",
  3862. "output": "脚本框架(含人物、场景、事件)",
  3863. "出处": [
  3864. "卡片1"
  3865. ],
  3866. "创作阶段": "构思",
  3867. "动作": "搭建框架",
  3868. "作用域": [
  3869. {
  3870. "scope_type": "substance",
  3871. "value": "脚本框架",
  3872. "candidate": "脚本框架",
  3873. "link": "新建",
  3874. "score": 0.5555,
  3875. "top": [
  3876. {
  3877. "name": "场景形象",
  3878. "score": 0.5555,
  3879. "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
  3880. },
  3881. {
  3882. "name": "概念构想",
  3883. "score": 0.551,
  3884. "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想"
  3885. },
  3886. {
  3887. "name": "清单列表",
  3888. "score": 0.5463,
  3889. "path": "/表象/视觉/符号/文字符号/标注/清单列表"
  3890. }
  3891. ]
  3892. },
  3893. {
  3894. "scope_type": "substance",
  3895. "value": "叙事要素",
  3896. "candidate": "叙事要素",
  3897. "link": "新建",
  3898. "score": 0.7066,
  3899. "top": [
  3900. {
  3901. "name": "历史叙事",
  3902. "score": 0.7066,
  3903. "path": "/理念/知识/历史/历史知识形态/历史叙事"
  3904. },
  3905. {
  3906. "name": "构成要素",
  3907. "score": 0.6372,
  3908. "path": "/理念/知识/思想/概念范畴/关系结构/构成要素"
  3909. },
  3910. {
  3911. "name": "人物故事",
  3912. "score": 0.5836,
  3913. "path": "/理念/事件/社会事件/人物故事"
  3914. }
  3915. ]
  3916. },
  3917. {
  3918. "scope_type": "effect",
  3919. "value": "结构搭建",
  3920. "candidate": "结构搭建",
  3921. "link": "新建",
  3922. "score": 0.7107,
  3923. "top": [
  3924. {
  3925. "name": "结构",
  3926. "score": 0.7107,
  3927. "path": "/结构"
  3928. },
  3929. {
  3930. "name": "结构导航",
  3931. "score": 0.6514,
  3932. "path": "/结构/叙事推进/开篇引入/直述开篇/结构导航"
  3933. },
  3934. {
  3935. "name": "结构模式",
  3936. "score": 0.6231,
  3937. "path": "/结构/结构模式"
  3938. }
  3939. ]
  3940. },
  3941. {
  3942. "scope_type": "intent",
  3943. "value": "规划",
  3944. "candidate": "规划",
  3945. "link": "新建",
  3946. "score": 0.4826,
  3947. "top": [
  3948. {
  3949. "name": "行为引导",
  3950. "score": 0.4826,
  3951. "path": "/行为引导"
  3952. },
  3953. {
  3954. "name": "分析",
  3955. "score": 0.4781,
  3956. "path": "/信息传递/知识传递/分析"
  3957. },
  3958. {
  3959. "name": "教学",
  3960. "score": 0.4747,
  3961. "path": "/信息传递/知识传递/教学"
  3962. }
  3963. ]
  3964. }
  3965. ]
  3966. },
  3967. {
  3968. "id": "s3",
  3969. "input": "← s2 的〈脚本框架(含人物、场景、事件)〉",
  3970. "directive": "将框架细化为镜头级语言。填充:镜号、拍摄场景、画面内容描述、拍摄技巧、字幕、音乐音效、时长建议。例:『细节完善』",
  3971. "output": "分镜头脚本成品",
  3972. "出处": [
  3973. "卡片1",
  3974. "卡片2"
  3975. ],
  3976. "创作阶段": "结构",
  3977. "动作": "细节完善",
  3978. "作用域": [
  3979. {
  3980. "scope_type": "substance",
  3981. "value": "镜头语言",
  3982. "candidate": "镜头语言",
  3983. "link": "新建",
  3984. "score": 0.7448,
  3985. "top": [
  3986. {
  3987. "name": "镜头",
  3988. "score": 0.7448,
  3989. "path": "/表象/视觉/画面/镜头"
  3990. },
  3991. {
  3992. "name": "影视对白",
  3993. "score": 0.6025,
  3994. "path": "/表象/视觉/符号/文字符号/正文/影视对白"
  3995. },
  3996. {
  3997. "name": "构图",
  3998. "score": 0.5953,
  3999. "path": "/表象/视觉/画面/构图"
  4000. }
  4001. ]
  4002. },
  4003. {
  4004. "scope_type": "substance",
  4005. "value": "制作细节",
  4006. "candidate": "制作细节",
  4007. "link": "新建",
  4008. "score": 0.7076,
  4009. "top": [
  4010. {
  4011. "name": "日常细节",
  4012. "score": 0.7076,
  4013. "path": "/理念/现象/生活状态/日常细节"
  4014. },
  4015. {
  4016. "name": "生活细节",
  4017. "score": 0.6451,
  4018. "path": "/理念/现象/生活状态/个人境遇/生活状态/生活细节"
  4019. },
  4020. {
  4021. "name": "工艺品质",
  4022. "score": 0.5987,
  4023. "path": "/理念/知识/商业/产品服务/产品特征/工艺品质"
  4024. }
  4025. ]
  4026. },
  4027. {
  4028. "scope_type": "form",
  4029. "value": "分镜头脚本",
  4030. "candidate": "分镜头脚本",
  4031. "link": "新建",
  4032. "score": 0.6179,
  4033. "top": [
  4034. {
  4035. "name": "影视素材",
  4036. "score": 0.6179,
  4037. "path": "/呈现/视觉/视觉制作/素材来源/影视素材"
  4038. },
  4039. {
  4040. "name": "叙事逻辑",
  4041. "score": 0.6057,
  4042. "path": "/架构/逻辑/叙事逻辑"
  4043. },
  4044. {
  4045. "name": "景别角度",
  4046. "score": 0.6022,
  4047. "path": "/呈现/视觉/视觉制作/构图编排/空间布局/景别角度"
  4048. }
  4049. ]
  4050. },
  4051. {
  4052. "scope_type": "effect",
  4053. "value": "执行细化",
  4054. "candidate": "执行细化",
  4055. "link": "新建",
  4056. "score": 0.7531,
  4057. "top": [
  4058. {
  4059. "name": "补充细化",
  4060. "score": 0.7531,
  4061. "path": "/表达/信息传达/传达深度/补充细化"
  4062. },
  4063. {
  4064. "name": "深化完善",
  4065. "score": 0.6008,
  4066. "path": "/表达/形象塑造/品质体现/形象整合/深化完善"
  4067. },
  4068. {
  4069. "name": "细节呈现",
  4070. "score": 0.5897,
  4071. "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现"
  4072. }
  4073. ]
  4074. },
  4075. {
  4076. "scope_type": "intent",
  4077. "value": "教学",
  4078. "candidate": "教学",
  4079. "link": "复用",
  4080. "score": 0.9997,
  4081. "top": [
  4082. {
  4083. "name": "教学",
  4084. "score": 0.9997,
  4085. "path": "/信息传递/知识传递/教学"
  4086. },
  4087. {
  4088. "name": "知识传递",
  4089. "score": 0.6257,
  4090. "path": "/信息传递/知识传递"
  4091. },
  4092. {
  4093. "name": "科普",
  4094. "score": 0.5597,
  4095. "path": "/信息传递/知识传递/科普"
  4096. }
  4097. ]
  4098. }
  4099. ]
  4100. }
  4101. ],
  4102. "dropped": []
  4103. },
  4104. {
  4105. "id": "k2",
  4106. "type": "what",
  4107. "role": "组件",
  4108. "parent": {
  4109. "how_id": "k1",
  4110. "step": 3
  4111. },
  4112. "title": "视频分镜头要素表",
  4113. "业务阶段": [
  4114. "脚本"
  4115. ],
  4116. "出处": [
  4117. "卡片2"
  4118. ],
  4119. "概要": "一份标准的分镜头表格应包含的构成维度",
  4120. "kind": "多维关系",
  4121. "维度拆分规则": null,
  4122. "body": [
  4123. {
  4124. "item_name": "镜号",
  4125. "item_desc": "标注镜头的先后序号",
  4126. "作用域": []
  4127. },
  4128. {
  4129. "item_name": "画面",
  4130. "item_desc": "描述视频的具体视觉画面内容",
  4131. "作用域": []
  4132. },
  4133. {
  4134. "item_name": "景别/角度",
  4135. "item_desc": "规定摄影机的拍摄距离与构图角度",
  4136. "作用域": []
  4137. },
  4138. {
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  4199. "scope_type": "effect",
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  4222. {
  4223. "scope_type": "intent",
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  4225. "candidate": "科普",
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  4228. "top": [
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  4231. "score": 0.9994,
  4232. "path": "/信息传递/知识传递/科普"
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  4234. {
  4235. "name": "种草推荐",
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  4237. "path": "/行为引导/商业推广/种草推荐"
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  4503. "link": "新建",
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  4505. "top": [
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  4523. {
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  4529. "top": [
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  4556. "score": 0.5789,
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  4673. {
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  4697. {
  4698. "scope_type": "effect",
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  4703. "top": [
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  4705. "name": "情感动员",
  4706. "score": 0.7497,
  4707. "path": "/表达/互动引导/情感连接/情感动员"
  4708. },
  4709. {
  4710. "name": "动机激发",
  4711. "score": 0.6621,
  4712. "path": "/表达/信息传达/传达手法/强调突出/动机激发"
  4713. },
  4714. {
  4715. "name": "情感共鸣",
  4716. "score": 0.6611,
  4717. "path": "/表达/互动引导/情感连接/情感共鸣"
  4718. }
  4719. ]
  4720. },
  4721. {
  4722. "scope_type": "intent",
  4723. "value": "方法建模",
  4724. "candidate": "方法建模",
  4725. "link": "新建",
  4726. "score": 0.5298,
  4727. "top": [
  4728. {
  4729. "name": "行为引导",
  4730. "score": 0.5298,
  4731. "path": "/行为引导"
  4732. },
  4733. {
  4734. "name": "分析",
  4735. "score": 0.5138,
  4736. "path": "/信息传递/知识传递/分析"
  4737. },
  4738. {
  4739. "name": "教学",
  4740. "score": 0.4942,
  4741. "path": "/信息传递/知识传递/教学"
  4742. }
  4743. ]
  4744. }
  4745. ]
  4746. },
  4747. {
  4748. "id": "k6",
  4749. "type": "why",
  4750. "role": "主",
  4751. "parent": null,
  4752. "title": "视频节奏的时长分配原理",
  4753. "业务阶段": [
  4754. "脚本"
  4755. ],
  4756. "出处": [
  4757. "卡片1"
  4758. ],
  4759. "概要": "根据视频长度调整注意力分配与主题呈现速度的原则",
  4760. "阐述": "长视频需要通过周期性的刺激来维持用户注意力,通常每15秒需设置一个重点内容;而短视频留给创作者的时间极短,必须在3-5秒内迅速呈现出核心主题,否则用户极易流失。",
  4761. "作用域": [
  4762. {
  4763. "scope_type": "substance",
  4764. "value": "视频时长",
  4765. "candidate": "视频时长",
  4766. "link": "新建",
  4767. "score": 0.8209,
  4768. "top": [
  4769. {
  4770. "name": "具体时长",
  4771. "score": 0.8209,
  4772. "path": "/表象/视觉/时间/时段/时间跨度/具体时长"
  4773. },
  4774. {
  4775. "name": "时间",
  4776. "score": 0.6025,
  4777. "path": "/表象/视觉/时间"
  4778. },
  4779. {
  4780. "name": "时间跨度",
  4781. "score": 0.5975,
  4782. "path": "/表象/视觉/时间/时段/时间跨度"
  4783. }
  4784. ]
  4785. },
  4786. {
  4787. "scope_type": "substance",
  4788. "value": "重心分配",
  4789. "candidate": "重心分配",
  4790. "link": "新建",
  4791. "score": 0.6311,
  4792. "top": [
  4793. {
  4794. "name": "资源分配",
  4795. "score": 0.6311,
  4796. "path": "/理念/知识/政治/国家治理/政策制度/资源分配"
  4797. },
  4798. {
  4799. "name": "构图",
  4800. "score": 0.5186,
  4801. "path": "/表象/视觉/画面/构图"
  4802. },
  4803. {
  4804. "name": "力量对比",
  4805. "score": 0.5117,
  4806. "path": "/理念/知识/政治/国际政治/国际博弈/力量对比"
  4807. }
  4808. ]
  4809. },
  4810. {
  4811. "scope_type": "form",
  4812. "value": "节奏编排",
  4813. "candidate": "节奏编排",
  4814. "link": "新建",
  4815. "score": 0.803,
  4816. "top": [
  4817. {
  4818. "name": "节奏控制",
  4819. "score": 0.803,
  4820. "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/节奏控制"
  4821. },
  4822. {
  4823. "name": "节奏韵律",
  4824. "score": 0.7624,
  4825. "path": "/架构/修辞/修辞意象/句式辞格/韵律句式/节奏韵律"
  4826. },
  4827. {
  4828. "name": "节奏特征",
  4829. "score": 0.7311,
  4830. "path": "/呈现/听觉/配乐/节奏特征"
  4831. }
  4832. ]
  4833. },
  4834. {
  4835. "scope_type": "effect",
  4836. "value": "注意力保持",
  4837. "candidate": "注意力保持",
  4838. "link": "新建",
  4839. "score": 0.5565,
  4840. "top": [
  4841. {
  4842. "name": "回归聚焦",
  4843. "score": 0.5565,
  4844. "path": "/结构/叙事推进/收束归纳/回归聚焦"
  4845. },
  4846. {
  4847. "name": "动机激发",
  4848. "score": 0.5556,
  4849. "path": "/表达/信息传达/传达手法/强调突出/动机激发"
  4850. },
  4851. {
  4852. "name": "吸引关注",
  4853. "score": 0.5521,
  4854. "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注"
  4855. }
  4856. ]
  4857. },
  4858. {
  4859. "scope_type": "intent",
  4860. "value": "科普",
  4861. "candidate": "科普",
  4862. "link": "复用",
  4863. "score": 0.9994,
  4864. "top": [
  4865. {
  4866. "name": "科普",
  4867. "score": 0.9994,
  4868. "path": "/信息传递/知识传递/科普"
  4869. },
  4870. {
  4871. "name": "种草推荐",
  4872. "score": 0.611,
  4873. "path": "/行为引导/商业推广/种草推荐"
  4874. },
  4875. {
  4876. "name": "解读",
  4877. "score": 0.6087,
  4878. "path": "/信息传递/知识传递/解读"
  4879. }
  4880. ]
  4881. }
  4882. ]
  4883. }
  4884. ]
  4885. },
  4886. {
  4887. "post_id": "6901e15a0000000003019fa3",
  4888. "source_id": "xhs_6901e15a0000000003019fa3",
  4889. "title": "爆款标题公式直接抄❗️笔记想不火都难",
  4890. "platform": "xiaohongshu",
  4891. "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3",
  4892. "media": {
  4893. "type": "image",
  4894. "video_url": null,
  4895. "images": [
  4896. "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_1.webp",
  4897. "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_2.webp",
  4898. "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_3.webp"
  4899. ]
  4900. },
  4901. "cards": [
  4902. {
  4903. "index": 1,
  4904. "content": "3个万能公式:1. 时间+结果+经验(例:半年时间涨粉11w,全靠这个万能公式);2. 痛点+解决方法+保证(例:小红书不涨粉,3大技巧照做就对了);3. 方法+保证(例:傻瓜式化妆手法,有手就行)。",
  4905. "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_1.webp"
  4906. },
  4907. {
  4908. "index": 2,
  4909. "content": "前4种标题技巧:1. 提问式(用困惑开头直击需求);2. 设问式(先抛问题再给方案,勾起好奇预告价值);3. 数字式(具体数字降低决策成本,自带干货感);4. 利益式(把用户能得到的好处摆上台面)。",
  4910. "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_2.webp"
  4911. },
  4912. {
  4913. "index": 3,
  4914. "content": "后5种标题技巧:5. 悬念式(藏起关键细节,只说一半内容激发好奇);6. 对比式(制造差异感和冲突感);7. 劝诫式(利用避坑心理,抓住用户怕失去的重视感);8. 共情式(说出用户想说没说的话引发共鸣);9. 热点式(绑定节日、热门事件借势营销)。",
  4915. "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_3.webp"
  4916. }
  4917. ],
  4918. "knowledges": [
  4919. {
  4920. "id": "k1",
  4921. "type": "what",
  4922. "role": "主",
  4923. "parent": null,
  4924. "title": "小红书笔记标题3个万能公式",
  4925. "业务阶段": [
  4926. "脚本"
  4927. ],
  4928. "出处": [
  4929. "卡片1"
  4930. ],
  4931. "概要": "提供三种可直接套用的标题组块逻辑,通过组合时间、结果、痛点等要素吸引点击。",
  4932. "kind": "子集",
  4933. "维度拆分规则": "标题构成的侧重点",
  4934. "body": [
  4935. {
  4936. "item_name": "时间+结果+经验",
  4937. "item_desc": "构成要素为具体的执行时间、达成的结果及总结的经验。适用于有具体成果背书的内容。例:『半年时间涨粉11w,全靠这个万能公式』,用具象数字和结果钩住用户。",
  4938. "作用域": []
  4939. },
  4940. {
  4941. "item_name": "痛点+解决方法+保证",
  4942. "item_desc": "构成要素为点出用户当下的困扰、给出对策并提供效果承诺。适用于攻略类或教程类内容。例:『小红书不涨粉,3大技巧照做就对了』,精准戳中需求并下承诺。",
  4943. "作用域": []
  4944. },
  4945. {
  4946. "item_name": "方法+保证",
  4947. "item_desc": "直接展示操作方法并给予效果保障。旨在传达一种易操作感,降低用户的决策/学习门槛。例:『傻瓜式化妆手法,有手就行』。",
  4948. "作用域": []
  4949. }
  4950. ],
  4951. "作用域": [
  4952. {
  4953. "scope_type": "substance",
  4954. "value": "笔记标题",
  4955. "candidate": "笔记标题",
  4956. "link": "新建",
  4957. "score": 0.7256,
  4958. "top": [
  4959. {
  4960. "name": "标题",
  4961. "score": 0.7256,
  4962. "path": "/表象/视觉/符号/文字符号/标题"
  4963. },
  4964. {
  4965. "name": "说明注释",
  4966. "score": 0.5897,
  4967. "path": "/表象/视觉/符号/文字符号/标注/说明注释"
  4968. },
  4969. {
  4970. "name": "标注",
  4971. "score": 0.5583,
  4972. "path": "/表象/视觉/符号/文字符号/标注"
  4973. }
  4974. ]
  4975. },
  4976. {
  4977. "scope_type": "substance",
  4978. "value": "标题公式",
  4979. "candidate": "标题公式",
  4980. "link": "新建",
  4981. "score": 0.7428,
  4982. "top": [
  4983. {
  4984. "name": "标题",
  4985. "score": 0.7428,
  4986. "path": "/表象/视觉/符号/文字符号/标题"
  4987. },
  4988. {
  4989. "name": "正文",
  4990. "score": 0.5705,
  4991. "path": "/表象/视觉/符号/文字符号/正文"
  4992. },
  4993. {
  4994. "name": "数据字幕",
  4995. "score": 0.5522,
  4996. "path": "/表象/视觉/符号/文字符号/字幕/数据字幕"
  4997. }
  4998. ]
  4999. },
  5000. {
  5001. "scope_type": "form",
  5002. "value": "标题结构",
  5003. "candidate": "标题结构",
  5004. "link": "新建",
  5005. "score": 0.7505,
  5006. "top": [
  5007. {
  5008. "name": "结构编排",
  5009. "score": 0.7505,
  5010. "path": "/架构/叙事/叙事组织/脉络铺排/结构编排"
  5011. },
  5012. {
  5013. "name": "结构编排",
  5014. "score": 0.7505,
  5015. "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排"
  5016. },
  5017. {
  5018. "name": "对话结构",
  5019. "score": 0.7247,
  5020. "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
  5021. }
  5022. ]
  5023. },
  5024. {
  5025. "scope_type": "effect",
  5026. "value": "点击吸引",
  5027. "candidate": "点击吸引",
  5028. "link": "新建",
  5029. "score": 0.7086,
  5030. "top": [
  5031. {
  5032. "name": "吸引关注",
  5033. "score": 0.7086,
  5034. "path": "/表达/互动引导/吸引关注"
  5035. },
  5036. {
  5037. "name": "吸引关注",
  5038. "score": 0.7083,
  5039. "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注"
  5040. },
  5041. {
  5042. "name": "互动引导",
  5043. "score": 0.5995,
  5044. "path": "/表达/互动引导"
  5045. }
  5046. ]
  5047. },
  5048. {
  5049. "scope_type": "effect",
  5050. "value": "价值传达",
  5051. "candidate": "价值传达",
  5052. "link": "新建",
  5053. "score": 0.7605,
  5054. "top": [
  5055. {
  5056. "name": "信息传达",
  5057. "score": 0.7605,
  5058. "path": "/表达/信息传达"
  5059. },
  5060. {
  5061. "name": "价值建构",
  5062. "score": 0.7055,
  5063. "path": "/表达/论证说理/提炼升华/价值建构"
  5064. },
  5065. {
  5066. "name": "传达深度",
  5067. "score": 0.7025,
  5068. "path": "/表达/信息传达/传达深度"
  5069. }
  5070. ]
  5071. },
  5072. {
  5073. "scope_type": "intent",
  5074. "value": "起标题",
  5075. "candidate": "起标题",
  5076. "link": "新建",
  5077. "score": 0.5213,
  5078. "top": [
  5079. {
  5080. "name": "解读",
  5081. "score": 0.5213,
  5082. "path": "/信息传递/知识传递/解读"
  5083. },
  5084. {
  5085. "name": "科普",
  5086. "score": 0.5188,
  5087. "path": "/信息传递/知识传递/科普"
  5088. },
  5089. {
  5090. "name": "事实呈现",
  5091. "score": 0.511,
  5092. "path": "/信息传递/事实呈现"
  5093. }
  5094. ]
  5095. }
  5096. ]
  5097. },
  5098. {
  5099. "id": "k2",
  5100. "type": "what",
  5101. "role": "主",
  5102. "parent": null,
  5103. "title": "标题创作的9种实用技巧",
  5104. "业务阶段": [
  5105. "脚本"
  5106. ],
  5107. "出处": [
  5108. "卡片2",
  5109. "卡片3"
  5110. ],
  5111. "概要": "通过不同的切入点和心理触点,改变标题的表达方式以提升点击率。",
  5112. "kind": "子集",
  5113. "维度拆分规则": "类型枚举",
  5114. "body": [
  5115. {
  5116. "item_name": "提问式",
  5117. "item_desc": "用困惑开头直击需求,直接命中用户的疑问或痛点。",
  5118. "作用域": []
  5119. },
  5120. {
  5121. "item_name": "设问式",
  5122. "item_desc": "先抛问题再给方案,通过自问自答勾起好奇心并预告内容价值。",
  5123. "作用域": []
  5124. },
  5125. {
  5126. "item_name": "数字式",
  5127. "item_desc": "使用具体数字(如价格、数量、天数等),增强干货感并降低用户的决策成本。",
  5128. "作用域": []
  5129. },
  5130. {
  5131. "item_name": "利益式",
  5132. "item_desc": "直接展现价值,把用户能通过笔记得到的好处摆在台面上。",
  5133. "作用域": []
  5134. },
  5135. {
  5136. "item_name": "悬念式",
  5137. "item_desc": "隐藏关键细节或结论,只说一半内容,激发点击进去寻找答案的好奇心。",
  5138. "作用域": []
  5139. },
  5140. {
  5141. "item_name": "对比式",
  5142. "item_desc": "通过前后或不同对象之间的状态对比,制造差异感和冲突感。",
  5143. "作用域": []
  5144. },
  5145. {
  5146. "item_name": "劝诫式",
  5147. "item_desc": "利用避坑和规避损失的心理,抓住用户害怕失去或犯错的重视感。",
  5148. "作用域": []
  5149. },
  5150. {
  5151. "item_name": "共情式",
  5152. "item_desc": "替人发声,说出用户想说但没说出的话,以此引发强烈的情绪共鸣。",
  5153. "作用域": []
  5154. },
  5155. {
  5156. "item_name": "热点式",
  5157. "item_desc": "绑定节日、热门人物或社会热点事件进行借势营销。",
  5158. "作用域": []
  5159. }
  5160. ],
  5161. "作用域": [
  5162. {
  5163. "scope_type": "substance",
  5164. "value": "笔记标题",
  5165. "candidate": "笔记标题",
  5166. "link": "新建",
  5167. "score": 0.7256,
  5168. "top": [
  5169. {
  5170. "name": "标题",
  5171. "score": 0.7256,
  5172. "path": "/表象/视觉/符号/文字符号/标题"
  5173. },
  5174. {
  5175. "name": "说明注释",
  5176. "score": 0.5897,
  5177. "path": "/表象/视觉/符号/文字符号/标注/说明注释"
  5178. },
  5179. {
  5180. "name": "标注",
  5181. "score": 0.5583,
  5182. "path": "/表象/视觉/符号/文字符号/标注"
  5183. }
  5184. ]
  5185. },
  5186. {
  5187. "scope_type": "substance",
  5188. "value": "心理触点",
  5189. "candidate": "心理触点",
  5190. "link": "新建",
  5191. "score": 0.6499,
  5192. "top": [
  5193. {
  5194. "name": "心理认知",
  5195. "score": 0.6499,
  5196. "path": "/理念/知识/身心科学/心理认知"
  5197. },
  5198. {
  5199. "name": "心理调节",
  5200. "score": 0.6238,
  5201. "path": "/理念/知识/身心科学/心理认知/心理状态问题/心理调节"
  5202. },
  5203. {
  5204. "name": "心理状态问题",
  5205. "score": 0.6159,
  5206. "path": "/理念/知识/身心科学/心理认知/心理状态问题"
  5207. }
  5208. ]
  5209. },
  5210. {
  5211. "scope_type": "form",
  5212. "value": "提问式",
  5213. "candidate": "提问式",
  5214. "link": "新建",
  5215. "score": 0.8162,
  5216. "top": [
  5217. {
  5218. "name": "设问式",
  5219. "score": 0.8162,
  5220. "path": "/架构/修辞/修辞意象/句式辞格/问答句式/设问式"
  5221. },
  5222. {
  5223. "name": "反问式",
  5224. "score": 0.7928,
  5225. "path": "/架构/修辞/修辞意象/句式辞格/问答句式/反问式"
  5226. },
  5227. {
  5228. "name": "问答句式",
  5229. "score": 0.7431,
  5230. "path": "/架构/修辞/修辞意象/句式辞格/问答句式"
  5231. }
  5232. ]
  5233. },
  5234. {
  5235. "scope_type": "form",
  5236. "value": "对比式",
  5237. "candidate": "对比式",
  5238. "link": "新建",
  5239. "score": 0.7563,
  5240. "top": [
  5241. {
  5242. "name": "对比反差",
  5243. "score": 0.7563,
  5244. "path": "/架构/创意/对比反差"
  5245. },
  5246. {
  5247. "name": "差异对比",
  5248. "score": 0.7422,
  5249. "path": "/架构/创意/对比反差/反差错位/通用反差/差异对比"
  5250. },
  5251. {
  5252. "name": "对比分析",
  5253. "score": 0.7415,
  5254. "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/对比分析"
  5255. }
  5256. ]
  5257. },
  5258. {
  5259. "scope_type": "feeling",
  5260. "value": "好奇感",
  5261. "candidate": "好奇感",
  5262. "link": "新建",
  5263. "score": 0.7313,
  5264. "top": [
  5265. {
  5266. "name": "好奇",
  5267. "score": 0.7313,
  5268. "path": "/认知/好奇"
  5269. },
  5270. {
  5271. "name": "美感",
  5272. "score": 0.602,
  5273. "path": "/情感/美感"
  5274. },
  5275. {
  5276. "name": "悬念期待",
  5277. "score": 0.5508,
  5278. "path": "/认知/好奇/悬念期待"
  5279. }
  5280. ]
  5281. },
  5282. {
  5283. "scope_type": "feeling",
  5284. "value": "共鸣感",
  5285. "candidate": "共鸣感",
  5286. "link": "新建",
  5287. "score": 0.7737,
  5288. "top": [
  5289. {
  5290. "name": "角色代入共鸣",
  5291. "score": 0.7737,
  5292. "path": "/情感/同感/角色代入共鸣"
  5293. },
  5294. {
  5295. "name": "身份归属共鸣",
  5296. "score": 0.7461,
  5297. "path": "/情感/同感/身份归属共鸣"
  5298. },
  5299. {
  5300. "name": "情绪处境共鸣",
  5301. "score": 0.7365,
  5302. "path": "/情感/同感/情绪处境共鸣"
  5303. }
  5304. ]
  5305. },
  5306. {
  5307. "scope_type": "effect",
  5308. "value": "悬念设置",
  5309. "candidate": "悬念设置",
  5310. "link": "复用",
  5311. "score": 1.0,
  5312. "top": [
  5313. {
  5314. "name": "悬念设置",
  5315. "score": 1.0,
  5316. "path": "/结构/叙事推进/叙事推进节点/悬念设置"
  5317. },
  5318. {
  5319. "name": "情感铺垫",
  5320. "score": 0.6462,
  5321. "path": "/结构/叙事推进/铺垫准备/情感铺垫"
  5322. },
  5323. {
  5324. "name": "设定铺垫",
  5325. "score": 0.6262,
  5326. "path": "/结构/叙事推进/铺垫准备/设定铺垫"
  5327. }
  5328. ]
  5329. },
  5330. {
  5331. "scope_type": "effect",
  5332. "value": "利益承诺",
  5333. "candidate": "利益承诺",
  5334. "link": "新建",
  5335. "score": 0.5615,
  5336. "top": [
  5337. {
  5338. "name": "价值肯定",
  5339. "score": 0.5615,
  5340. "path": "/表达/论证说理/分析论证/论证评判/肯定论证/价值肯定"
  5341. },
  5342. {
  5343. "name": "价值升华",
  5344. "score": 0.5195,
  5345. "path": "/结构/叙事推进/收束归纳/闭环收束/价值升华"
  5346. },
  5347. {
  5348. "name": "方案提供",
  5349. "score": 0.5064,
  5350. "path": "/表达/信息传达/传达手法/信息呈现/方案提供"
  5351. }
  5352. ]
  5353. },
  5354. {
  5355. "scope_type": "intent",
  5356. "value": "提升点击率",
  5357. "candidate": "提升点击率",
  5358. "link": "新建",
  5359. "score": 0.5962,
  5360. "top": [
  5361. {
  5362. "name": "商业推广",
  5363. "score": 0.5962,
  5364. "path": "/行为引导/商业推广"
  5365. },
  5366. {
  5367. "name": "转发",
  5368. "score": 0.513,
  5369. "path": "/行为引导/传播/转发"
  5370. },
  5371. {
  5372. "name": "种草推荐",
  5373. "score": 0.5095,
  5374. "path": "/行为引导/商业推广/种草推荐"
  5375. }
  5376. ]
  5377. }
  5378. ]
  5379. }
  5380. ]
  5381. },
  5382. {
  5383. "post_id": "69ff58670000000023016fa2",
  5384. "source_id": "xhs_69ff58670000000023016fa2",
  5385. "title": "海外营销灵感|五月爆款Reels创意合集",
  5386. "platform": "xiaohongshu",
  5387. "url": "https://www.xiaohongshu.com/explore/69ff58670000000023016fa2",
  5388. "media": {
  5389. "type": "image",
  5390. "video_url": null,
  5391. "images": [
  5392. "/data/demo/xiaohongshu/xhs_69ff58670000000023016fa2/image_1.webp"
  5393. ]
  5394. },
  5395. "cards": [
  5396. {
  5397. "index": 1,
  5398. "content": "",
  5399. "image_url": "/data/demo/xiaohongshu/xhs_69ff58670000000023016fa2/image_1.webp"
  5400. }
  5401. ],
  5402. "knowledges": [
  5403. {
  5404. "id": "k1",
  5405. "type": "what",
  5406. "role": "主",
  5407. "parent": null,
  5408. "title": "海外短视频爆款创意策略清单",
  5409. "业务阶段": [
  5410. "灵感",
  5411. "脚本"
  5412. ],
  5413. "出处": [
  5414. "卡片2",
  5415. "卡片3",
  5416. "卡片4"
  5417. ],
  5418. "概要": "针对海外Reels视频创作的三种可迁移的爆款创意表现形式。",
  5419. "kind": "子集",
  5420. "维度拆分规则": "类型枚举",
  5421. "body": [
  5422. {
  5423. "item_name": "超现实主义(SURREALISM)",
  5424. "item_desc": "将日常生活物品巨大化。通过体积对比产生视觉冲击力,创造新鲜感。适合原材料/纯净成分品牌进行视觉吸引。例:@the_ordinary。",
  5425. "作用域": []
  5426. },
  5427. {
  5428. "item_name": "错觉式转场(ILLUSION TRANSTION)",
  5429. "item_desc": "利用看似背景的物体作为遮挡或引导进行转场,利用背景与前景的巧妙一致性。适合低预算追求高质量质感的创作场景。",
  5430. "作用域": []
  5431. },
  5432. {
  5433. "item_name": "反差式展示(THE PROUD FOUNDER)",
  5434. "item_desc": "创始人先展示凌乱、未修边幅的状态(Rotting),接着切入作为成功品牌创始人的自信状态。利用巨大的心理与视觉落差产生张力,适合用于与潜在客户建立情感联结。",
  5435. "作用域": []
  5436. }
  5437. ],
  5438. "作用域": [
  5439. {
  5440. "scope_type": "substance",
  5441. "value": "日常生活物品",
  5442. "candidate": "日常生活物品",
  5443. "link": "新建",
  5444. "score": 0.8234,
  5445. "top": [
  5446. {
  5447. "name": "生活日用品",
  5448. "score": 0.8234,
  5449. "path": "/表象/视觉/实体/物品/生活日用品"
  5450. },
  5451. {
  5452. "name": "物品",
  5453. "score": 0.7176,
  5454. "path": "/表象/视觉/实体/物品"
  5455. },
  5456. {
  5457. "name": "日常活动",
  5458. "score": 0.6873,
  5459. "path": "/表象/视觉/行为/日常活动"
  5460. }
  5461. ]
  5462. },
  5463. {
  5464. "scope_type": "substance",
  5465. "value": "体积对比",
  5466. "candidate": "体积对比",
  5467. "link": "新建",
  5468. "score": 0.6777,
  5469. "top": [
  5470. {
  5471. "name": "力量对比",
  5472. "score": 0.6777,
  5473. "path": "/理念/知识/政治/国际政治/国际博弈/力量对比"
  5474. },
  5475. {
  5476. "name": "对比差异",
  5477. "score": 0.6754,
  5478. "path": "/理念/知识/思想/概念范畴/关系结构/对比差异"
  5479. },
  5480. {
  5481. "name": "空间区域",
  5482. "score": 0.5406,
  5483. "path": "/表象/视觉/空间/空间区域"
  5484. }
  5485. ]
  5486. },
  5487. {
  5488. "scope_type": "form",
  5489. "value": "巨大化视觉",
  5490. "candidate": "巨大化视觉",
  5491. "link": "新建",
  5492. "score": 0.6757,
  5493. "top": [
  5494. {
  5495. "name": "视觉增强",
  5496. "score": 0.6757,
  5497. "path": "/呈现/视觉/视觉制作/后期处理/动态特效处理/视觉增强"
  5498. },
  5499. {
  5500. "name": "视觉",
  5501. "score": 0.6663,
  5502. "path": "/呈现/视觉"
  5503. },
  5504. {
  5505. "name": "视觉画面",
  5506. "score": 0.6402,
  5507. "path": "/呈现/视觉/视觉画面"
  5508. }
  5509. ]
  5510. },
  5511. {
  5512. "scope_type": "feeling",
  5513. "value": "新鲜感",
  5514. "candidate": "新鲜感",
  5515. "link": "新建",
  5516. "score": 0.6093,
  5517. "top": [
  5518. {
  5519. "name": "美感",
  5520. "score": 0.6093,
  5521. "path": "/情感/美感"
  5522. },
  5523. {
  5524. "name": "情感",
  5525. "score": 0.5686,
  5526. "path": "/情感"
  5527. },
  5528. {
  5529. "name": "视觉美感",
  5530. "score": 0.5589,
  5531. "path": "/情感/美感/视觉美感"
  5532. }
  5533. ]
  5534. },
  5535. {
  5536. "scope_type": "effect",
  5537. "value": "视觉冲击力营造",
  5538. "candidate": "视觉冲击力营造",
  5539. "link": "新建",
  5540. "score": 0.702,
  5541. "top": [
  5542. {
  5543. "name": "氛围营造",
  5544. "score": 0.702,
  5545. "path": "/表达/氛围营造"
  5546. },
  5547. {
  5548. "name": "视觉开篇",
  5549. "score": 0.6631,
  5550. "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇"
  5551. },
  5552. {
  5553. "name": "视觉对比",
  5554. "score": 0.6109,
  5555. "path": "/表达/信息传达/传达深度/补充细化/视觉对比"
  5556. }
  5557. ]
  5558. },
  5559. {
  5560. "scope_type": "intent",
  5561. "value": "吸引注意力",
  5562. "candidate": "吸引注意力",
  5563. "link": "新建",
  5564. "score": 0.5451,
  5565. "top": [
  5566. {
  5567. "name": "引流",
  5568. "score": 0.5451,
  5569. "path": "/行为引导/传播/引流"
  5570. },
  5571. {
  5572. "name": "行为引导",
  5573. "score": 0.5342,
  5574. "path": "/行为引导"
  5575. },
  5576. {
  5577. "name": "呼吁",
  5578. "score": 0.5325,
  5579. "path": "/情感联结/情感抒发/呼吁"
  5580. }
  5581. ]
  5582. },
  5583. {
  5584. "scope_type": "substance",
  5585. "value": "前景背景一致性",
  5586. "candidate": "前景背景一致性",
  5587. "link": "新建",
  5588. "score": 0.5928,
  5589. "top": [
  5590. {
  5591. "name": "光影效果",
  5592. "score": 0.5928,
  5593. "path": "/表象/视觉/画面/光影/光影效果"
  5594. },
  5595. {
  5596. "name": "场景氛围",
  5597. "score": 0.5736,
  5598. "path": "/表象/视觉/画面/后期/情绪意境/场景氛围"
  5599. },
  5600. {
  5601. "name": "构图",
  5602. "score": 0.5685,
  5603. "path": "/表象/视觉/画面/构图"
  5604. }
  5605. ]
  5606. },
  5607. {
  5608. "scope_type": "form",
  5609. "value": "错觉式转场",
  5610. "candidate": "错觉式转场",
  5611. "link": "新建",
  5612. "score": 0.7556,
  5613. "top": [
  5614. {
  5615. "name": "转场切换",
  5616. "score": 0.7556,
  5617. "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/转场切换"
  5618. },
  5619. {
  5620. "name": "剪辑手法",
  5621. "score": 0.6421,
  5622. "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法"
  5623. },
  5624. {
  5625. "name": "超现实特效",
  5626. "score": 0.6277,
  5627. "path": "/呈现/视觉/视觉制作/后期处理/动态特效处理/超现实特效"
  5628. }
  5629. ]
  5630. },
  5631. {
  5632. "scope_type": "form",
  5633. "value": "遮挡转场",
  5634. "candidate": "遮挡转场",
  5635. "link": "新建",
  5636. "score": 0.7783,
  5637. "top": [
  5638. {
  5639. "name": "转场切换",
  5640. "score": 0.7783,
  5641. "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/转场切换"
  5642. },
  5643. {
  5644. "name": "剪辑手法",
  5645. "score": 0.6049,
  5646. "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法"
  5647. },
  5648. {
  5649. "name": "推拉运镜",
  5650. "score": 0.59,
  5651. "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄方式/推拉运镜"
  5652. }
  5653. ]
  5654. },
  5655. {
  5656. "scope_type": "effect",
  5657. "value": "画面质感",
  5658. "candidate": "画面质感",
  5659. "link": "新建",
  5660. "score": 0.6046,
  5661. "top": [
  5662. {
  5663. "name": "细节呈现",
  5664. "score": 0.6046,
  5665. "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现"
  5666. },
  5667. {
  5668. "name": "视角呈现",
  5669. "score": 0.5944,
  5670. "path": "/表达/信息传达/传达手法/视角呈现"
  5671. },
  5672. {
  5673. "name": "品质体现",
  5674. "score": 0.5823,
  5675. "path": "/表达/形象塑造/品质体现"
  5676. }
  5677. ]
  5678. },
  5679. {
  5680. "scope_type": "intent",
  5681. "value": "降低创作成本",
  5682. "candidate": "降低创作成本",
  5683. "link": "新建",
  5684. "score": 0.4436,
  5685. "top": [
  5686. {
  5687. "name": "裂变",
  5688. "score": 0.4436,
  5689. "path": "/行为引导/裂变"
  5690. },
  5691. {
  5692. "name": "商业推广",
  5693. "score": 0.4354,
  5694. "path": "/行为引导/商业推广"
  5695. },
  5696. {
  5697. "name": "科普",
  5698. "score": 0.4316,
  5699. "path": "/信息传递/知识传递/科普"
  5700. }
  5701. ]
  5702. },
  5703. {
  5704. "scope_type": "substance",
  5705. "value": "品牌创始人",
  5706. "candidate": "品牌创始人",
  5707. "link": "新建",
  5708. "score": 0.6376,
  5709. "top": [
  5710. {
  5711. "name": "品牌合作",
  5712. "score": 0.6376,
  5713. "path": "/理念/事件/商业事件/品牌合作"
  5714. },
  5715. {
  5716. "name": "商业品牌标识",
  5717. "score": 0.5492,
  5718. "path": "/表象/视觉/符号/图案符号/标识图案/商业品牌标识"
  5719. },
  5720. {
  5721. "name": "文化理念",
  5722. "score": 0.5324,
  5723. "path": "/理念/知识/文化/传统文化/文化理念"
  5724. }
  5725. ]
  5726. },
  5727. {
  5728. "scope_type": "substance",
  5729. "value": "个人状态对比",
  5730. "candidate": "个人状态对比",
  5731. "link": "新建",
  5732. "score": 0.6522,
  5733. "top": [
  5734. {
  5735. "name": "对比差异",
  5736. "score": 0.6522,
  5737. "path": "/理念/知识/思想/概念范畴/关系结构/对比差异"
  5738. },
  5739. {
  5740. "name": "生活状态",
  5741. "score": 0.65,
  5742. "path": "/理念/现象/生活状态"
  5743. },
  5744. {
  5745. "name": "生活状态",
  5746. "score": 0.6495,
  5747. "path": "/理念/现象/生活状态/个人境遇/生活状态"
  5748. }
  5749. ]
  5750. },
  5751. {
  5752. "scope_type": "form",
  5753. "value": "反差展示结构",
  5754. "candidate": "反差展示结构",
  5755. "link": "新建",
  5756. "score": 0.8047,
  5757. "top": [
  5758. {
  5759. "name": "反差构建",
  5760. "score": 0.8047,
  5761. "path": "/架构/策略/认知引导/话语影响/标题操控/反差构建"
  5762. },
  5763. {
  5764. "name": "对比反差",
  5765. "score": 0.7621,
  5766. "path": "/架构/创意/对比反差"
  5767. },
  5768. {
  5769. "name": "感知反差",
  5770. "score": 0.7249,
  5771. "path": "/架构/创意/对比反差/反差错位/定向反差/感知反差"
  5772. }
  5773. ]
  5774. },
  5775. {
  5776. "scope_type": "feeling",
  5777. "value": "心理落差感",
  5778. "candidate": "心理落差感",
  5779. "link": "新建",
  5780. "score": 0.5836,
  5781. "top": [
  5782. {
  5783. "name": "反差冲击",
  5784. "score": 0.5836,
  5785. "path": "/认知/惊奇/反差冲击"
  5786. },
  5787. {
  5788. "name": "悬念期待",
  5789. "score": 0.5534,
  5790. "path": "/认知/好奇/悬念期待"
  5791. },
  5792. {
  5793. "name": "情感",
  5794. "score": 0.553,
  5795. "path": "/情感"
  5796. }
  5797. ]
  5798. },
  5799. {
  5800. "scope_type": "effect",
  5801. "value": "视觉张力",
  5802. "candidate": "视觉张力",
  5803. "link": "新建",
  5804. "score": 0.7703,
  5805. "top": [
  5806. {
  5807. "name": "情感张力",
  5808. "score": 0.7703,
  5809. "path": "/表达/论证说理/分析论证/对比反差/情感张力"
  5810. },
  5811. {
  5812. "name": "视觉对比",
  5813. "score": 0.7107,
  5814. "path": "/表达/信息传达/传达深度/补充细化/视觉对比"
  5815. },
  5816. {
  5817. "name": "视觉开篇",
  5818. "score": 0.6838,
  5819. "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇"
  5820. }
  5821. ]
  5822. },
  5823. {
  5824. "scope_type": "intent",
  5825. "value": "建立情感联结",
  5826. "candidate": "建立情感联结",
  5827. "link": "新建",
  5828. "score": 0.8765,
  5829. "top": [
  5830. {
  5831. "name": "情感联结",
  5832. "score": 0.8765,
  5833. "path": "/情感联结"
  5834. },
  5835. {
  5836. "name": "情感抒发",
  5837. "score": 0.5899,
  5838. "path": "/情感联结/情感抒发"
  5839. },
  5840. {
  5841. "name": "关系维护",
  5842. "score": 0.5641,
  5843. "path": "/情感联结/关系维护"
  5844. }
  5845. ]
  5846. }
  5847. ]
  5848. }
  5849. ]
  5850. },
  5851. {
  5852. "post_id": "7589257893544165455",
  5853. "source_id": "dy_7589257893544165455",
  5854. "title": "如何用AI十几秒制作一段高质量精彩的视频...",
  5855. "platform": "douyin",
  5856. "url": "https://www.douyin.com/video/7589257893544165455",
  5857. "media": {
  5858. "type": "video",
  5859. "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
  5860. "images": []
  5861. },
  5862. "cards": [
  5863. {
  5864. "index": 1,
  5865. "content": "利用豆包生成创意提示词。How:1. 开启豆包的“深度思考”模式;2. 输入身份及需求(如:我是一名旅游视频创作者,请帮我写一段关于上海旅游的视频描述词,要求30字以内);3. 在生成的结果中选择并复制最满意的一条。",
  5866. "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
  5867. "start": 0.0,
  5868. "end": 23.0
  5869. },
  5870. {
  5871. "index": 2,
  5872. "content": "使用“文生视频”工具转换内容。How:1. 在微信搜索并进入“创作神器”小程序;2. 点击“文生视频”功能;3. 将复制好的描述词粘贴进输入框。",
  5873. "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
  5874. "start": 24.0,
  5875. "end": 33.0
  5876. },
  5877. {
  5878. "index": 3,
  5879. "content": "优化参数并生成最终视频。Why:“灵感扩写”能自动丰富文案细节,让生成的画面更具电影感和丰富度;选择 9:16 比例更适合短视频平台分发。。How:1. 点击“灵感扩写”,让 AI 丰富画面细节描述;2. 设置分辨率(如 9:16);3. 点击“生成视频”并等待渲染完成下载即可。",
  5880. "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
  5881. "start": 34.0,
  5882. "end": 51.0
  5883. }
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  5886. "knowledges": []
  5887. },
  5888. {
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  5890. "source_id": "6a33655e000000000f0055af",
  5891. "title": "(取数失败 6a33655e000000000f0055af)",
  5892. "platform": "xiaohongshu",
  5893. "url": "",
  5894. "media": {
  5895. "type": "image",
  5896. "images": []
  5897. },
  5898. "cards": [],
  5899. "error": "business_error: code=-21001 msg=小红书接口异常: 6a33655e000000000f0055af 获取详情失败",
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