| 12345678910111213141516171819202122232425262728293031323334353637383940414243444546474849505152535455565758596061626364656667686970717273747576777879808182838485868788899091929394959697989910010110210310410510610710810911011111211311411511611711811912012112212312412512612712812913013113213313413513613713813914014114214314414514614714814915015115215315415515615715815916016116216316416516616716816917017117217317417517617717817918018118218318418518618718818919019119219319419519619719819920020120220320420520620720820921021121221321421521621721821922022122222322422522622722822923023123223323423523623723823924024124224324424524624724824925025125225325425525625725825926026126226326426526626726826927027127227327427527627727827928028128228328428528628728828929029129229329429529629729829930030130230330430530630730830931031131231331431531631731831932032132232332432532632732832933033133233333433533633733833934034134234334434534634734834935035135235335435535635735835936036136236336436536636736836937037137237337437537637737837938038138238338438538638738838939039139239339439539639739839940040140240340440540640740840941041141241341441541641741841942042142242342442542642742842943043143243343443543643743843944044144244344444544644744844945045145245345445545645745845946046146246346446546646746846947047147247347447547647747847948048148248348448548648748848949049149249349449549649749849950050150250350450550650750850951051151251351451551651751851952052152252352452552652752852953053153253353453553653753853954054154254354454554654754854955055155255355455555655755855956056156256356456556656756856957057157257357457557657757857958058158258358458558658758858959059159259359459559659759859960060160260360460560660760860961061161261361461561661761861962062162262362462562662762862963063163263363463563663763863964064164264364464564664764864965065165265365465565665765865966066166266366466566666766866967067167267367467567667767867968068168268368468568668768868969069169269369469569669769869970070170270370470570670770870971071171271371471571671771871972072172272372472572672772872973073173273373473573673773873974074174274374474574674774874975075175275375475575675775875976076176276376476576676776876977077177277377477577677777877978078178278378478578678778878979079179279379479579679779879980080180280380480580680780880981081181281381481581681781881982082182282382482582682782882983083183283383483583683783883984084184284384484584684784884985085185285385485585685785885986086186286386486586686786886987087187287387487587687787887988088188288388488588688788888989089189289389489589689789889990090190290390490590690790890991091191291391491591691791891992092192292392492592692792892993093193293393493593693793893994094194294394494594694794894995095195295395495595695795895996096196296396496596696796896997097197297397497597697797897998098198298398498598698798898999099199299399499599699799899910001001100210031004100510061007100810091010101110121013101410151016101710181019102010211022102310241025102610271028102910301031103210331034103510361037103810391040104110421043104410451046104710481049105010511052105310541055105610571058105910601061106210631064106510661067106810691070107110721073107410751076107710781079108010811082108310841085108610871088108910901091109210931094109510961097109810991100110111021103110411051106110711081109111011111112111311141115111611171118111911201121112211231124112511261127112811291130113111321133113411351136113711381139114011411142114311441145114611471148114911501151115211531154115511561157115811591160116111621163116411651166116711681169117011711172117311741175117611771178117911801181118211831184118511861187118811891190119111921193119411951196119711981199120012011202120312041205120612071208120912101211121212131214121512161217121812191220122112221223122412251226122712281229123012311232123312341235123612371238123912401241124212431244124512461247124812491250125112521253125412551256125712581259126012611262126312641265126612671268126912701271127212731274127512761277127812791280128112821283128412851286128712881289129012911292129312941295129612971298129913001301130213031304130513061307130813091310131113121313131413151316131713181319132013211322132313241325132613271328132913301331133213331334133513361337133813391340134113421343134413451346134713481349135013511352135313541355135613571358135913601361136213631364136513661367136813691370137113721373137413751376137713781379138013811382138313841385138613871388138913901391139213931394139513961397139813991400140114021403140414051406140714081409141014111412141314141415141614171418141914201421142214231424142514261427142814291430143114321433143414351436143714381439144014411442144314441445144614471448144914501451145214531454145514561457145814591460146114621463146414651466146714681469147014711472147314741475147614771478147914801481148214831484148514861487148814891490149114921493149414951496149714981499150015011502150315041505150615071508150915101511151215131514151515161517151815191520152115221523152415251526152715281529153015311532153315341535153615371538153915401541154215431544154515461547154815491550155115521553155415551556155715581559156015611562156315641565156615671568156915701571157215731574157515761577157815791580158115821583158415851586158715881589159015911592159315941595159615971598159916001601160216031604160516061607160816091610161116121613161416151616161716181619162016211622162316241625162616271628162916301631163216331634163516361637163816391640164116421643164416451646164716481649165016511652165316541655165616571658165916601661166216631664166516661667166816691670167116721673167416751676167716781679168016811682168316841685168616871688168916901691169216931694169516961697169816991700170117021703170417051706170717081709171017111712171317141715171617171718171917201721172217231724172517261727172817291730173117321733173417351736173717381739174017411742174317441745174617471748174917501751175217531754175517561757175817591760176117621763176417651766176717681769177017711772177317741775177617771778177917801781178217831784178517861787178817891790179117921793179417951796179717981799180018011802180318041805180618071808180918101811181218131814181518161817181818191820182118221823182418251826182718281829183018311832183318341835183618371838183918401841184218431844184518461847184818491850185118521853185418551856185718581859186018611862186318641865186618671868186918701871187218731874187518761877187818791880188118821883188418851886188718881889189018911892189318941895189618971898189919001901190219031904190519061907190819091910191119121913191419151916191719181919192019211922192319241925192619271928192919301931193219331934193519361937193819391940194119421943194419451946194719481949195019511952195319541955195619571958195919601961196219631964196519661967196819691970197119721973197419751976197719781979198019811982198319841985198619871988198919901991199219931994199519961997199819992000200120022003200420052006200720082009201020112012201320142015201620172018201920202021202220232024202520262027202820292030203120322033203420352036203720382039204020412042204320442045204620472048204920502051205220532054205520562057205820592060206120622063206420652066206720682069207020712072207320742075207620772078207920802081208220832084208520862087208820892090209120922093209420952096209720982099210021012102210321042105210621072108210921102111211221132114211521162117211821192120212121222123212421252126212721282129213021312132213321342135213621372138213921402141214221432144214521462147214821492150215121522153215421552156215721582159216021612162216321642165216621672168216921702171217221732174217521762177217821792180218121822183218421852186218721882189219021912192219321942195219621972198219922002201220222032204220522062207220822092210221122122213221422152216221722182219222022212222222322242225222622272228222922302231223222332234223522362237223822392240224122422243224422452246224722482249225022512252225322542255225622572258225922602261226222632264226522662267226822692270227122722273227422752276227722782279228022812282228322842285228622872288228922902291229222932294229522962297229822992300230123022303230423052306230723082309231023112312231323142315231623172318231923202321232223232324232523262327232823292330233123322333233423352336233723382339234023412342234323442345234623472348234923502351235223532354235523562357235823592360236123622363236423652366236723682369237023712372237323742375237623772378237923802381238223832384238523862387238823892390239123922393239423952396239723982399240024012402240324042405240624072408240924102411241224132414241524162417241824192420242124222423242424252426242724282429243024312432243324342435243624372438243924402441244224432444244524462447244824492450245124522453245424552456245724582459246024612462246324642465246624672468246924702471247224732474247524762477247824792480248124822483248424852486248724882489249024912492249324942495249624972498249925002501250225032504250525062507250825092510251125122513251425152516251725182519252025212522252325242525252625272528252925302531253225332534253525362537253825392540254125422543254425452546254725482549255025512552255325542555255625572558255925602561256225632564256525662567256825692570257125722573257425752576257725782579258025812582258325842585258625872588258925902591259225932594259525962597259825992600260126022603260426052606260726082609261026112612261326142615261626172618261926202621262226232624262526262627262826292630263126322633263426352636263726382639264026412642264326442645264626472648264926502651265226532654265526562657265826592660266126622663266426652666266726682669267026712672267326742675267626772678267926802681268226832684268526862687268826892690269126922693269426952696269726982699270027012702270327042705270627072708270927102711271227132714271527162717271827192720272127222723272427252726272727282729273027312732273327342735273627372738273927402741274227432744274527462747274827492750275127522753275427552756275727582759276027612762276327642765276627672768276927702771277227732774277527762777277827792780278127822783278427852786278727882789279027912792279327942795279627972798279928002801280228032804280528062807280828092810281128122813281428152816281728182819282028212822282328242825282628272828282928302831283228332834283528362837283828392840284128422843284428452846284728482849285028512852285328542855285628572858285928602861286228632864286528662867286828692870287128722873287428752876287728782879288028812882288328842885288628872888288928902891289228932894289528962897289828992900290129022903290429052906290729082909291029112912291329142915291629172918291929202921292229232924292529262927292829292930293129322933293429352936293729382939294029412942294329442945294629472948294929502951295229532954295529562957295829592960296129622963296429652966296729682969297029712972297329742975297629772978297929802981298229832984298529862987298829892990299129922993299429952996299729982999300030013002300330043005300630073008300930103011301230133014301530163017301830193020302130223023302430253026302730283029303030313032303330343035303630373038303930403041304230433044304530463047304830493050305130523053305430553056305730583059306030613062306330643065306630673068306930703071307230733074307530763077307830793080308130823083308430853086308730883089309030913092309330943095309630973098309931003101310231033104310531063107310831093110311131123113311431153116311731183119312031213122312331243125312631273128312931303131313231333134313531363137313831393140314131423143314431453146314731483149315031513152315331543155315631573158315931603161316231633164316531663167316831693170317131723173317431753176317731783179318031813182318331843185318631873188318931903191319231933194319531963197319831993200320132023203320432053206320732083209321032113212321332143215321632173218321932203221322232233224322532263227322832293230323132323233323432353236323732383239324032413242324332443245324632473248324932503251325232533254325532563257325832593260326132623263326432653266326732683269327032713272327332743275327632773278327932803281328232833284328532863287328832893290329132923293329432953296329732983299330033013302330333043305330633073308330933103311331233133314331533163317331833193320332133223323332433253326332733283329333033313332333333343335333633373338333933403341334233433344334533463347334833493350335133523353335433553356335733583359336033613362336333643365336633673368336933703371337233733374337533763377337833793380338133823383338433853386338733883389339033913392339333943395339633973398339934003401340234033404340534063407340834093410341134123413341434153416341734183419342034213422342334243425342634273428342934303431343234333434343534363437343834393440344134423443344434453446344734483449345034513452345334543455345634573458345934603461346234633464346534663467346834693470347134723473347434753476347734783479348034813482348334843485348634873488348934903491349234933494349534963497349834993500350135023503350435053506350735083509351035113512351335143515351635173518351935203521352235233524352535263527352835293530353135323533353435353536353735383539354035413542354335443545354635473548354935503551355235533554355535563557355835593560356135623563356435653566356735683569357035713572357335743575357635773578357935803581358235833584358535863587358835893590359135923593359435953596359735983599360036013602360336043605360636073608360936103611361236133614361536163617361836193620362136223623362436253626362736283629363036313632363336343635363636373638363936403641364236433644364536463647364836493650365136523653365436553656365736583659366036613662366336643665366636673668366936703671367236733674367536763677367836793680368136823683368436853686368736883689369036913692369336943695369636973698369937003701370237033704370537063707370837093710371137123713371437153716371737183719372037213722372337243725372637273728372937303731373237333734373537363737373837393740374137423743374437453746374737483749375037513752375337543755375637573758375937603761376237633764376537663767376837693770377137723773377437753776377737783779378037813782378337843785378637873788378937903791379237933794379537963797379837993800380138023803380438053806380738083809381038113812381338143815381638173818381938203821382238233824382538263827382838293830383138323833383438353836383738383839384038413842384338443845384638473848384938503851385238533854385538563857385838593860386138623863386438653866386738683869387038713872387338743875387638773878387938803881388238833884388538863887388838893890389138923893389438953896389738983899390039013902390339043905390639073908390939103911391239133914391539163917391839193920392139223923392439253926392739283929393039313932393339343935393639373938393939403941394239433944394539463947394839493950395139523953395439553956395739583959396039613962396339643965396639673968396939703971397239733974397539763977397839793980398139823983398439853986398739883989399039913992399339943995399639973998399940004001400240034004400540064007400840094010401140124013401440154016401740184019402040214022402340244025402640274028402940304031403240334034403540364037403840394040404140424043404440454046404740484049405040514052405340544055405640574058405940604061406240634064406540664067406840694070407140724073407440754076407740784079408040814082408340844085408640874088408940904091409240934094409540964097409840994100410141024103410441054106410741084109411041114112411341144115411641174118411941204121412241234124412541264127412841294130413141324133413441354136413741384139414041414142414341444145414641474148414941504151415241534154415541564157415841594160416141624163416441654166416741684169417041714172417341744175417641774178417941804181418241834184418541864187418841894190419141924193419441954196419741984199420042014202420342044205420642074208420942104211421242134214421542164217421842194220422142224223422442254226422742284229423042314232423342344235423642374238423942404241424242434244424542464247424842494250425142524253425442554256425742584259426042614262426342644265426642674268426942704271427242734274427542764277427842794280428142824283428442854286428742884289429042914292429342944295429642974298429943004301430243034304430543064307430843094310431143124313431443154316431743184319432043214322432343244325432643274328432943304331433243334334433543364337433843394340434143424343434443454346434743484349435043514352435343544355435643574358435943604361436243634364436543664367436843694370437143724373437443754376437743784379438043814382438343844385438643874388438943904391439243934394439543964397439843994400440144024403440444054406440744084409441044114412441344144415441644174418441944204421442244234424442544264427442844294430443144324433443444354436443744384439444044414442444344444445444644474448444944504451445244534454445544564457445844594460446144624463446444654466446744684469447044714472447344744475447644774478447944804481448244834484448544864487448844894490449144924493449444954496449744984499450045014502450345044505450645074508450945104511451245134514451545164517451845194520452145224523452445254526452745284529453045314532453345344535453645374538453945404541454245434544454545464547454845494550455145524553455445554556455745584559456045614562456345644565456645674568456945704571457245734574457545764577457845794580458145824583458445854586458745884589459045914592459345944595459645974598459946004601460246034604460546064607460846094610461146124613461446154616461746184619462046214622462346244625462646274628462946304631463246334634463546364637463846394640464146424643464446454646464746484649465046514652465346544655465646574658465946604661466246634664466546664667466846694670467146724673467446754676467746784679468046814682468346844685468646874688468946904691469246934694469546964697469846994700470147024703470447054706470747084709471047114712471347144715471647174718471947204721472247234724472547264727472847294730473147324733473447354736473747384739474047414742474347444745474647474748474947504751475247534754475547564757475847594760476147624763476447654766476747684769477047714772477347744775477647774778477947804781478247834784478547864787478847894790479147924793479447954796479747984799480048014802480348044805480648074808480948104811481248134814481548164817481848194820482148224823482448254826482748284829483048314832483348344835483648374838483948404841484248434844484548464847484848494850485148524853485448554856485748584859486048614862486348644865486648674868486948704871487248734874487548764877487848794880488148824883488448854886488748884889489048914892489348944895489648974898489949004901490249034904490549064907490849094910491149124913491449154916491749184919492049214922492349244925492649274928492949304931493249334934493549364937493849394940494149424943494449454946494749484949495049514952495349544955495649574958495949604961496249634964496549664967496849694970497149724973497449754976497749784979498049814982498349844985498649874988498949904991499249934994499549964997499849995000500150025003500450055006500750085009501050115012501350145015501650175018501950205021502250235024502550265027502850295030503150325033503450355036503750385039504050415042504350445045504650475048504950505051505250535054505550565057505850595060506150625063506450655066506750685069507050715072507350745075507650775078507950805081508250835084508550865087508850895090509150925093509450955096509750985099510051015102510351045105510651075108510951105111511251135114511551165117511851195120512151225123512451255126512751285129513051315132513351345135513651375138513951405141514251435144514551465147514851495150515151525153515451555156515751585159516051615162516351645165516651675168516951705171517251735174517551765177517851795180518151825183518451855186518751885189519051915192519351945195519651975198519952005201520252035204520552065207520852095210521152125213521452155216521752185219522052215222522352245225522652275228522952305231523252335234523552365237523852395240524152425243524452455246524752485249525052515252525352545255525652575258525952605261526252635264526552665267526852695270527152725273527452755276527752785279528052815282528352845285528652875288528952905291529252935294529552965297529852995300530153025303530453055306530753085309531053115312531353145315531653175318531953205321532253235324532553265327532853295330533153325333533453355336533753385339534053415342534353445345534653475348534953505351535253535354535553565357535853595360536153625363536453655366536753685369537053715372537353745375537653775378537953805381538253835384538553865387538853895390539153925393539453955396539753985399540054015402540354045405540654075408540954105411541254135414541554165417541854195420542154225423542454255426542754285429543054315432543354345435543654375438543954405441544254435444544554465447544854495450545154525453545454555456545754585459546054615462546354645465546654675468546954705471547254735474547554765477547854795480548154825483548454855486548754885489549054915492549354945495549654975498549955005501550255035504550555065507550855095510551155125513551455155516551755185519552055215522552355245525552655275528552955305531553255335534553555365537553855395540554155425543554455455546554755485549555055515552555355545555555655575558555955605561556255635564556555665567556855695570557155725573557455755576557755785579558055815582558355845585558655875588558955905591559255935594559555965597559855995600560156025603560456055606560756085609561056115612561356145615561656175618561956205621562256235624562556265627562856295630563156325633563456355636563756385639564056415642564356445645564656475648564956505651565256535654565556565657565856595660566156625663566456655666566756685669567056715672567356745675567656775678567956805681568256835684568556865687568856895690569156925693569456955696569756985699570057015702570357045705570657075708570957105711571257135714571557165717571857195720572157225723572457255726572757285729573057315732573357345735573657375738573957405741574257435744574557465747574857495750575157525753575457555756575757585759576057615762576357645765576657675768576957705771577257735774577557765777577857795780578157825783578457855786578757885789579057915792579357945795579657975798579958005801580258035804580558065807580858095810581158125813581458155816581758185819582058215822582358245825582658275828582958305831583258335834583558365837583858395840584158425843584458455846584758485849585058515852585358545855585658575858585958605861586258635864586558665867586858695870587158725873587458755876587758785879588058815882588358845885588658875888588958905891589258935894589558965897589858995900590159025903 |
- {
- "count": 9,
- "posts": [
- {
- "post_id": "699308fa0000000016009697",
- "source_id": "xhs_699308fa0000000016009697",
- "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "真正能爆的选题往往是由于其不只是通过大脑审核,更是通过了情绪审核,作者在发布前会感到羞耻或犹豫。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp"
- },
- {
- "index": 2,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp"
- },
- {
- "index": 3,
- "content": "羞耻感是好选题的防伪标签。高信息密度但不带情绪的内容(如纯干货方法论)往往数据平平,而触碰真实、冒穿透公共痛点的情绪内容更容易爆发。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp"
- },
- {
- "index": 4,
- "content": "好选题的信号:写完后感觉“发出去别人会不会觉得我在装?”或“这样说会不会太直白了?”。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp"
- },
- {
- "index": 5,
- "content": "羞耻感本质:触碰到了真实但平时大家不敢说出口、被社交礼仪包裹的内容。冒犯感:是对某种“正确共识”的冒犯,踩到了大众的神经。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp"
- },
- {
- "index": 6,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp"
- },
- {
- "index": 7,
- "content": "作者的安全感(无风险选题)等于观众的无感。没有情绪触发就没有转发,也就不可能爆。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp"
- },
- {
- "index": 8,
- "content": "爆款逻辑:从加固一个信念转向撕裂一个信念(圣经句)。圣经句指赛道里人人点头但没人真信的话(如自律即自由、内容为王)。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp"
- },
- {
- "index": 9,
- "content": "选题机制:找到圣经句,找到它崩塌的场景,把裂缝撕开。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp"
- },
- {
- "index": 10,
- "content": "实操第一招:寻找正确共识的失灵瞬间。列出赛道大号反复讲的共识,问:什么情况下,一个人严格按这句话做,反而越做越差?(如:内容越好,死得越快)。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp"
- },
- {
- "index": 11,
- "content": "实操第二招:去竞品评论区找“但是”。在竞品爆款视频下,找那些“道理我都懂,但是……”的评论,这个“但是”就是圣经句的裂缝。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp"
- },
- {
- "index": 12,
- "content": "创作认知:内容过剩时代,观众缺的不是正确答案,而是有人帮他们说出“这个正确答案在你身上根本不好使”。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "“撕裂圣经句”爆款选题法",
- "purpose": "通过撕裂赛道圣经句,找到具有情感穿透力的裂缝选题",
- "业务阶段": [
- "选题"
- ],
- "steps": [
- {
- "id": "s1",
- "input": "所属赛道的常规共识",
- "directive": "列出赛道大号反复讲的、人人点头但没人真信的“圣经句”(如:自律即自由、内容为王)。",
- "output": "待拆解的赛道圣经句清单",
- "出处": [
- "卡片8"
- ],
- "创作阶段": "定向",
- "动作": "列出圣经句",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "赛道共识",
- "candidate": "赛道共识",
- "link": "新建",
- "score": 0.5828,
- "top": [
- {
- "name": "通用共识符号",
- "score": 0.5828,
- "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号"
- },
- {
- "name": "赛事竞技",
- "score": 0.5451,
- "path": "/表象/视觉/行为/日常活动/组织活动/赛事竞技"
- },
- {
- "name": "认知思辨",
- "score": 0.5382,
- "path": "/理念/知识/思想/概念范畴/认知思辨"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "圣经句",
- "candidate": "圣经句",
- "link": "新建",
- "score": 0.5811,
- "top": [
- {
- "name": "人生哲理",
- "score": 0.5811,
- "path": "/理念/观念/个人观念/人生感悟/观点表达/人生哲理"
- },
- {
- "name": "谚语",
- "score": 0.566,
- "path": "/理念/知识/文化/语言文字/谚语"
- },
- {
- "name": "俗语",
- "score": 0.5636,
- "path": "/理念/知识/文化/语言文字/俗语"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "素材",
- "candidate": "素材",
- "link": "新建",
- "score": 0.5654,
- "top": [
- {
- "name": "要素引入",
- "score": 0.5654,
- "path": "/结构/叙事推进/承接转换/要素引入"
- },
- {
- "name": "情感铺垫",
- "score": 0.558,
- "path": "/结构/叙事推进/铺垫准备/情感铺垫"
- },
- {
- "name": "场景描绘",
- "score": 0.5486,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "确定选题",
- "candidate": "确定选题",
- "link": "新建",
- "score": 0.4449,
- "top": [
- {
- "name": "科普",
- "score": 0.4449,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "事实呈现",
- "score": 0.4255,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "分析",
- "score": 0.4208,
- "path": "/信息传递/知识传递/分析"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "input": "← s1 的〈待拆解的赛道圣经句清单〉",
- "directive": "寻找正确共识失灵的瞬间。针对清单中的句子提问:“什么情况下,一个人严格按这句话做,反而越做越差?”或去竞品爆款视频下寻找包含“道理我都懂,但是……”的评论。例:『内容越好,死得越快』。",
- "output": "圣经句的逻辑裂缝/失灵场景",
- "出处": [
- "卡片10",
- "卡片11"
- ],
- "创作阶段": "构思",
- "动作": "寻找失灵瞬间/提取评论“但是”",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "逻辑裂缝",
- "candidate": "逻辑裂缝",
- "link": "新建",
- "score": 0.6986,
- "top": [
- {
- "name": "逻辑异常",
- "score": 0.6986,
- "path": "/理念/知识/思想/逻辑原理/逻辑异常"
- },
- {
- "name": "逻辑原理",
- "score": 0.6662,
- "path": "/理念/知识/思想/逻辑原理"
- },
- {
- "name": "应用逻辑",
- "score": 0.6102,
- "path": "/理念/知识/思想/逻辑原理/应用逻辑"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "共识失灵场景",
- "candidate": "共识失灵场景",
- "link": "新建",
- "score": 0.5923,
- "top": [
- {
- "name": "使用场景",
- "score": 0.5923,
- "path": "/理念/知识/商业/产品服务/使用场景"
- },
- {
- "name": "通用共识符号",
- "score": 0.5892,
- "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号"
- },
- {
- "name": "场景感悟",
- "score": 0.5638,
- "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "冲突切入",
- "candidate": "冲突切入",
- "link": "新建",
- "score": 0.7204,
- "top": [
- {
- "name": "矛盾冲突",
- "score": 0.7204,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "叙事推进",
- "score": 0.5802,
- "path": "/结构/叙事推进"
- },
- {
- "name": "人物引入",
- "score": 0.5691,
- "path": "/表达/形象塑造/人物引入"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "确定选题",
- "candidate": "确定选题",
- "link": "新建",
- "score": 0.4449,
- "top": [
- {
- "name": "科普",
- "score": 0.4449,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "事实呈现",
- "score": 0.4255,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "分析",
- "score": 0.4208,
- "path": "/信息传递/知识传递/分析"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "input": "← s2 的〈圣经句的逻辑裂缝/失灵场景〉",
- "directive": "把裂缝撕开,将这种“越做越差”的真实逻辑转化为选题。判据:如果写完后感到羞耻(如“这样说会不会太直白?”)或极度犹豫,说明触碰到了真实痛点。",
- "output": "具有羞耻感与冒犯感的爆款选题",
- "出处": [
- "卡片4",
- "卡片9"
- ],
- "创作阶段": "构思",
- "动作": "撕开裂缝成题",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "真实痛点",
- "candidate": "真实痛点",
- "link": "新建",
- "score": 0.8114,
- "top": [
- {
- "name": "痛点问题",
- "score": 0.8114,
- "path": "/理念/知识/商业/产品服务/痛点问题"
- },
- {
- "name": "真实心声",
- "score": 0.6243,
- "path": "/理念/观念/个人观念/人生感悟/观点表达/真实心声"
- },
- {
- "name": "消费体验",
- "score": 0.529,
- "path": "/理念/观念/个人观念/人生感悟/内心感受/消费体验"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "羞耻感",
- "candidate": "羞耻感",
- "link": "新建",
- "score": 0.6268,
- "top": [
- {
- "name": "情感",
- "score": 0.6268,
- "path": "/情感"
- },
- {
- "name": "美感",
- "score": 0.6123,
- "path": "/情感/美感"
- },
- {
- "name": "共情",
- "score": 0.5855,
- "path": "/情感/共情"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "冒犯感",
- "candidate": "冒犯感",
- "link": "新建",
- "score": 0.5938,
- "top": [
- {
- "name": "厌恶反感",
- "score": 0.5938,
- "path": "/情感/共情/厌恶反感"
- },
- {
- "name": "情感",
- "score": 0.5689,
- "path": "/情感"
- },
- {
- "name": "共情",
- "score": 0.562,
- "path": "/情感/共情"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "痛点",
- "candidate": "痛点",
- "link": "新建",
- "score": 0.5791,
- "top": [
- {
- "name": "核心点明",
- "score": 0.5791,
- "path": "/表达/信息传达/传达手法/强调突出/核心点明"
- },
- {
- "name": "解决方案",
- "score": 0.5599,
- "path": "/表达/论证说理/解决方案"
- },
- {
- "name": "情感共鸣",
- "score": 0.5542,
- "path": "/表达/互动引导/情感连接/情感共鸣"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "提升传播力",
- "candidate": "提升传播力",
- "link": "新建",
- "score": 0.685,
- "top": [
- {
- "name": "传播",
- "score": 0.685,
- "path": "/信息传递/信息扩散/传播"
- },
- {
- "name": "信息扩散",
- "score": 0.5821,
- "path": "/信息传递/信息扩散"
- },
- {
- "name": "商业推广",
- "score": 0.5501,
- "path": "/行为引导/商业推广"
- }
- ]
- }
- ]
- }
- ],
- "dropped": []
- },
- {
- "id": "k2",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "爆款选题的“羞耻感”防伪定律",
- "业务阶段": [
- "灵感",
- "选题"
- ],
- "出处": [
- "卡片1",
- "卡片3",
- "卡片5",
- "卡片7",
- "卡片12"
- ],
- "阐述": "真正能爆的选题往往由于其不仅通过了大脑审核,更通过了情绪审核。羞耻感是好选题的防伪标签,它本质上触碰到了社交礼仪包裹下、平时大家不敢说出口的真实内容。在内容过剩时代,观众需要的不是正确答案,而是有人帮他们说出“正确答案在特殊场景下不好使”的真相。没有情绪触发就没有转发,作者在发布前感到的安全感(无风险选题)通常等于观众的无感。冒犯感是对“正确共识”的挑战,这种撕裂感能产生更强的穿透力和爆发力。",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "选题防伪定律",
- "candidate": "选题防伪定律",
- "link": "新建",
- "score": 0.527,
- "top": [
- {
- "name": "历史规律",
- "score": 0.527,
- "path": "/理念/知识/历史/历史议题/历史规律"
- },
- {
- "name": "防诈反骗",
- "score": 0.5139,
- "path": "/理念/知识/公共管理/公共安全/防诈反骗"
- },
- {
- "name": "逻辑原理",
- "score": 0.5082,
- "path": "/理念/知识/思想/逻辑原理"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "社交礼仪真相",
- "candidate": "社交礼仪真相",
- "link": "新建",
- "score": 0.682,
- "top": [
- {
- "name": "礼仪规范",
- "score": 0.682,
- "path": "/理念/知识/文化/礼仪习俗/礼仪规范"
- },
- {
- "name": "礼仪习俗",
- "score": 0.6529,
- "path": "/理念/知识/文化/礼仪习俗"
- },
- {
- "name": "礼仪仪式",
- "score": 0.646,
- "path": "/表象/视觉/行为/人际互动/关系行为/礼仪仪式"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "羞耻感",
- "candidate": "羞耻感",
- "link": "新建",
- "score": 0.6268,
- "top": [
- {
- "name": "情感",
- "score": 0.6268,
- "path": "/情感"
- },
- {
- "name": "美感",
- "score": 0.6123,
- "path": "/情感/美感"
- },
- {
- "name": "共情",
- "score": 0.5855,
- "path": "/情感/共情"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "撕裂感",
- "candidate": "撕裂感",
- "link": "新建",
- "score": 0.5438,
- "top": [
- {
- "name": "美感",
- "score": 0.5438,
- "path": "/情感/美感"
- },
- {
- "name": "同感",
- "score": 0.5285,
- "path": "/情感/同感"
- },
- {
- "name": "悲伤哀痛",
- "score": 0.5242,
- "path": "/情感/共情/悲伤哀痛"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "情绪触发",
- "candidate": "情绪触发",
- "link": "新建",
- "score": 0.6725,
- "top": [
- {
- "name": "情感共鸣",
- "score": 0.6725,
- "path": "/表达/互动引导/情感连接/情感共鸣"
- },
- {
- "name": "情感表达",
- "score": 0.6546,
- "path": "/表达/情感表达"
- },
- {
- "name": "情感动员",
- "score": 0.6501,
- "path": "/表达/互动引导/情感连接/情感动员"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "共识",
- "candidate": "共识",
- "link": "新建",
- "score": 0.5708,
- "top": [
- {
- "name": "情感共鸣",
- "score": 0.5708,
- "path": "/表达/互动引导/情感连接/情感共鸣"
- },
- {
- "name": "解决方案",
- "score": 0.5452,
- "path": "/表达/论证说理/解决方案"
- },
- {
- "name": "价值肯定",
- "score": 0.5346,
- "path": "/表达/论证说理/分析论证/论证评判/肯定论证/价值肯定"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "提升转发率",
- "candidate": "提升转发率",
- "link": "新建",
- "score": 0.7499,
- "top": [
- {
- "name": "转发",
- "score": 0.7499,
- "path": "/行为引导/传播/转发"
- },
- {
- "name": "商业推广",
- "score": 0.5861,
- "path": "/行为引导/商业推广"
- },
- {
- "name": "信息扩散",
- "score": 0.5343,
- "path": "/信息传递/信息扩散"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "what",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 1
- },
- "title": "赛道“圣经句”的特征",
- "业务阶段": [
- "选题"
- ],
- "出处": [
- "卡片8"
- ],
- "概要": "指在特定赛道内虽然正确但容易引发审美疲劳的共识性话语。",
- "kind": "多维关系",
- "维度拆分规则": null,
- "body": [
- {
- "item_name": "普遍认同性",
- "item_desc": "赛道里人人都会点头,表面上表现为“正确答案”。",
- "作用域": []
- },
- {
- "item_name": "实际体感缺失",
- "item_desc": "在实际执行中往往没人真信,或者在特定场景下会失效、让人感到“不好使”。",
- "作用域": []
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "赛道圣经句",
- "candidate": "赛道圣经句",
- "link": "新建",
- "score": 0.5376,
- "top": [
- {
- "name": "人生哲理",
- "score": 0.5376,
- "path": "/理念/观念/个人观念/人生感悟/观点表达/人生哲理"
- },
- {
- "name": "因果报应",
- "score": 0.5075,
- "path": "/理念/观念/个人观念/处世智慧/道德伦理/因果报应"
- },
- {
- "name": "谚语",
- "score": 0.5073,
- "path": "/理念/知识/文化/语言文字/谚语"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "审美疲劳",
- "candidate": "审美疲劳",
- "link": "新建",
- "score": 0.649,
- "top": [
- {
- "name": "审美时尚变迁",
- "score": 0.649,
- "path": "/理念/现象/社会趋势/社会变迁/审美时尚变迁"
- },
- {
- "name": "美学风格",
- "score": 0.5828,
- "path": "/表象/视觉/画面/后期/美学风格"
- },
- {
- "name": "心理认知偏差",
- "score": 0.5632,
- "path": "/理念/知识/身心科学/心理认知/心理状态问题/心理认知偏差"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "审美疲劳感",
- "candidate": "审美疲劳感",
- "link": "新建",
- "score": 0.6709,
- "top": [
- {
- "name": "美感",
- "score": 0.6709,
- "path": "/情感/美感"
- },
- {
- "name": "视觉美感",
- "score": 0.6522,
- "path": "/情感/美感/视觉美感"
- },
- {
- "name": "风格美感",
- "score": 0.6179,
- "path": "/情感/美感/风格美感"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "定义特征",
- "candidate": "定义特征",
- "link": "新建",
- "score": 0.6762,
- "top": [
- {
- "name": "属性定义",
- "score": 0.6762,
- "path": "/表达/论证说理/提炼升华/定义定性/属性定义"
- },
- {
- "name": "定义定性",
- "score": 0.588,
- "path": "/表达/论证说理/提炼升华/定义定性"
- },
- {
- "name": "界定范畴",
- "score": 0.5611,
- "path": "/表达/论证说理/提炼升华/定义定性/界定范畴"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "科普",
- "candidate": "科普",
- "link": "复用",
- "score": 0.9994,
- "top": [
- {
- "name": "科普",
- "score": 0.9994,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "种草推荐",
- "score": 0.611,
- "path": "/行为引导/商业推广/种草推荐"
- },
- {
- "name": "解读",
- "score": 0.6087,
- "path": "/信息传递/知识传递/解读"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "698481e1000000000a02a7c1",
- "source_id": "xhs_698481e1000000000a02a7c1",
- "title": "7种编剧常用的叙事结构,写剧不用愁!",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "1. 三幕式结构:最基础的线性叙事。第一幕(开端)交代背景、人设和冲突触发;第二幕(发展)核心冲突升级,主角遭遇阻碍,是人物成长和情节铺垫关键。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp"
- },
- {
- "index": 2,
- "content": "续接三幕式:第三幕(高潮与结局)矛盾爆发并解决,情节收尾。介绍了英雄之旅结构:核心是“平凡人到英雄的蜕变”,分为启程(离开舒适区)、考验(挑战与社交、对抗反派)、归来(战胜危机获成长)三个阶段。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp"
- },
- {
- "index": 3,
- "content": "3. 非线性结构:打破时间先后,通过闪回、插叙、倒叙、多视角切换推进,用于制造悬念和多维度理解人物。4. 环形结构:首尾呼应形成闭环,分为非循环类(场景台词呼应)和循环类(重复经历某段事件)。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp"
- },
- {
- "index": 4,
- "content": "5. 多线叙事结构:多条独立故事线并行推进并在节点汇合。每条线有独立主角和冲突,通过切换提升剧情密度,展现核心事件全貌或共同主题(如阶级、人性)。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp"
- },
- {
- "index": 5,
- "content": "6. 嵌套式结构:套层结构(戏中戏、梦中梦等),外层引出内层,内外层互为影响呼应。7. 反结构:无结构/碎片化结构,抛弃线性逻辑和核心冲突,注重氛围营造、情绪表达和人性探讨。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp"
- },
- {
- "index": 6,
- "content": "续接反结构:没有传统核心冲突、成长或完整结局,靠人物状态和细节描写。适配文艺片、实验性影片。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "7种常用叙事结构及其适用场景",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "图1",
- "卡片1",
- "卡片2",
- "卡片3",
- "卡片4",
- "卡片5",
- "卡片6"
- ],
- "概要": "编剧常用的7种叙事结构及其核心逻辑和适用题材。",
- "kind": "子集",
- "维度拆分规则": "类型枚举",
- "body": [
- {
- "item_name": "三幕式结构",
- "item_desc": "最基础的线性叙事,起承转合。分为:第一幕(开端)交代背景、人设和冲突触发;第二幕(发展)核心冲突升级,主角遭遇阻碍,是人物成长和情节铺垫关键;第三幕(高潮与结局)矛盾爆发并解决,情节收尾。",
- "作用域": []
- },
- {
- "item_name": "英雄之旅结构",
- "item_desc": "核心是“平凡人到英雄的蜕变”,适合成长弧光设计。分为三个阶段:启程(离开舒适区)、考验(挑战与社交、对抗反派)、归来(战胜危机获成长)。",
- "作用域": []
- },
- {
- "item_name": "非线性结构",
- "item_desc": "打破时间先后,通过时间拆解重组。常用手法包括闪回、插叙、倒叙、多视角切换。适用于制造悬念和多维度理解人物。",
- "作用域": []
- },
- {
- "item_name": "环形结构",
- "item_desc": "首尾呼应形成闭环。包含非循环类(场景台词呼应)和循环类(重复经历某段事件,如无限循环或宿命感设定)。",
- "作用域": []
- },
- {
- "item_name": "多线叙事结构",
- "item_desc": "多条独立故事线并行并在节点汇合。每条线有独立主角和冲突,通过切换提升剧情密度,适用于展现核心事件全貌或展现共同主题(如阶级、人性)。",
- "作用域": []
- },
- {
- "item_name": "嵌套式结构",
- "item_desc": "层层递进的套层结构(如戏中戏、梦中梦)。外层引出内层,内外层互为影响呼应。",
- "作用域": []
- },
- {
- "item_name": "反结构",
- "item_desc": "无结构或碎片化结构,抛弃线性逻辑和核心冲突。注重氛围营造、情绪表达和人性探讨,靠人物状态和细节描写。适配文艺片、实验性影片。",
- "作用域": []
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "叙事结构",
- "candidate": "叙事结构",
- "link": "新建",
- "score": 0.7536,
- "top": [
- {
- "name": "历史叙事",
- "score": 0.7536,
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
- },
- {
- "name": "社会结构",
- "score": 0.7226,
- "path": "/理念/知识/社会知识/社会结构"
- },
- {
- "name": "关系结构",
- "score": 0.6959,
- "path": "/理念/知识/思想/概念范畴/关系结构"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "剧本",
- "candidate": "剧本",
- "link": "新建",
- "score": 0.6348,
- "top": [
- {
- "name": "字幕",
- "score": 0.6348,
- "path": "/表象/视觉/符号/文字符号/字幕"
- },
- {
- "name": "歌词唱词",
- "score": 0.5883,
- "path": "/表象/视觉/符号/文字符号/正文/歌词唱词"
- },
- {
- "name": "演出场景",
- "score": 0.5881,
- "path": "/表象/视觉/空间/空间场所/演艺场地/演出场景"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "情节设计",
- "candidate": "情节设计",
- "link": "新建",
- "score": 0.6103,
- "top": [
- {
- "name": "场景形象",
- "score": 0.6103,
- "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
- },
- {
- "name": "概念构想",
- "score": 0.607,
- "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想"
- },
- {
- "name": "场景感悟",
- "score": 0.5893,
- "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "三幕式结构",
- "candidate": "三幕式结构",
- "link": "新建",
- "score": 0.6665,
- "top": [
- {
- "name": "对话结构",
- "score": 0.6665,
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
- },
- {
- "name": "叙事逻辑",
- "score": 0.6504,
- "path": "/架构/逻辑/叙事逻辑"
- },
- {
- "name": "叙事手法",
- "score": 0.6219,
- "path": "/呈现/听觉/语音/表达形式/风格化解说/叙事手法"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "英雄之旅",
- "candidate": "英雄之旅",
- "link": "新建",
- "score": 0.6231,
- "top": [
- {
- "name": "悲壮英雄",
- "score": 0.6231,
- "path": "/架构/叙事/叙事格调/宏大庄严/悲壮英雄"
- },
- {
- "name": "叙事逻辑",
- "score": 0.5875,
- "path": "/架构/逻辑/叙事逻辑"
- },
- {
- "name": "奇幻",
- "score": 0.5851,
- "path": "/呈现/视觉/视觉风格/视觉艺术风格/虚构风格/奇幻"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "非线性叙事",
- "candidate": "非线性叙事",
- "link": "新建",
- "score": 0.7804,
- "top": [
- {
- "name": "叙事手法",
- "score": 0.7804,
- "path": "/呈现/听觉/语音/表达形式/风格化解说/叙事手法"
- },
- {
- "name": "叙事逻辑",
- "score": 0.7794,
- "path": "/架构/逻辑/叙事逻辑"
- },
- {
- "name": "叙事视角",
- "score": 0.7529,
- "path": "/架构/叙事/叙事视角"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "环形结构",
- "candidate": "环形结构",
- "link": "新建",
- "score": 0.6553,
- "top": [
- {
- "name": "分段结构",
- "score": 0.6553,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
- },
- {
- "name": "结构变体",
- "score": 0.6114,
- "path": "/架构/修辞/修辞意象/句式辞格/排比句式/结构变体"
- },
- {
- "name": "对话结构",
- "score": 0.6085,
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "多线叙事",
- "candidate": "多线叙事",
- "link": "新建",
- "score": 0.7514,
- "top": [
- {
- "name": "叙事手法",
- "score": 0.7514,
- "path": "/呈现/听觉/语音/表达形式/风格化解说/叙事手法"
- },
- {
- "name": "叙事视角",
- "score": 0.7408,
- "path": "/架构/叙事/叙事视角"
- },
- {
- "name": "叙事逻辑",
- "score": 0.7331,
- "path": "/架构/逻辑/叙事逻辑"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "嵌套式结构",
- "candidate": "嵌套式结构",
- "link": "新建",
- "score": 0.6968,
- "top": [
- {
- "name": "分段结构",
- "score": 0.6968,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
- },
- {
- "name": "对话结构",
- "score": 0.6918,
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
- },
- {
- "name": "并列结构",
- "score": 0.6792,
- "path": "/架构/叙事/叙事技法/对照叙事/并列结构"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "反结构",
- "candidate": "反结构",
- "link": "新建",
- "score": 0.6283,
- "top": [
- {
- "name": "逻辑反讽",
- "score": 0.6283,
- "path": "/架构/修辞/语调风格/讽刺犀利/讽刺手法/逻辑反讽"
- },
- {
- "name": "对话结构",
- "score": 0.6204,
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
- },
- {
- "name": "自嘲解构",
- "score": 0.6176,
- "path": "/架构/修辞/语调风格/幽默戏谑/自嘲解构"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "剧情节奏",
- "candidate": "剧情节奏",
- "link": "新建",
- "score": 0.6882,
- "top": [
- {
- "name": "推进节奏",
- "score": 0.6882,
- "path": "/结构/叙事推进/推进节奏"
- },
- {
- "name": "叙事推进",
- "score": 0.6826,
- "path": "/结构/叙事推进"
- },
- {
- "name": "叙事推进节点",
- "score": 0.6589,
- "path": "/结构/叙事推进/叙事推进节点"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "人物弧光",
- "candidate": "人物弧光",
- "link": "新建",
- "score": 0.599,
- "top": [
- {
- "name": "人物引入",
- "score": 0.599,
- "path": "/表达/形象塑造/人物引入"
- },
- {
- "name": "叙事闭合",
- "score": 0.5911,
- "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
- },
- {
- "name": "行为刻画",
- "score": 0.5708,
- "path": "/表达/形象塑造/行为刻画"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "教学",
- "candidate": "教学",
- "link": "复用",
- "score": 1.0,
- "top": [
- {
- "name": "教学",
- "score": 1.0,
- "path": "/信息传递/知识传递/教学"
- },
- {
- "name": "知识传递",
- "score": 0.6253,
- "path": "/信息传递/知识传递"
- },
- {
- "name": "科普",
- "score": 0.561,
- "path": "/信息传递/知识传递/科普"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "67e2e39b0000000003028ff0",
- "source_id": "xhs_67e2e39b0000000003028ff0",
- "title": "剧本创作:理解前提、人物、冲突",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "1. 前提的定义:指称主题、论题、基本思想等,指引剧本达到目标;\n2. 前提的内容构成:由『作者立场+人物+冲突+结论』构成,可通过结局倒推;\n3. 人物定义:生理、心理、社会三维度综合产物,重要性排序为生理>社会>心理。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp"
- },
- {
- "index": 2,
- "content": "1. 人物三维度细分清单:生理(性别、年龄、外表以及遗传特征等)、社会(阶层、职业、教育、家庭、社交等)、心理(道德标准、志向、挫折、性格、态度等);\n2. 人物的发展:由于人物面对冲突的反应(决定)产生,决定互为因果推动剧情。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp"
- },
- {
- "index": 3,
- "content": "1. 人物的意志力:剧作家需要赋予人物足够的信念和毅力将斗争进行到底;\n2. 情节与人物:创作情节前自问三个问题(我应该做什么?别人会做什么?什么应该被完成?);\n3. 主使人物(主角)与对立人物:主角是运动起因的主导者,由名誉、金钱、复仇等强烈需求促使行动;对立人物需与主角同样强大、无情。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp"
- },
- {
- "index": 4,
- "content": "1. 冲突的本质:由生活环境和社会状况构成,取决于人物的决断和意志;\n2. 冲突的四种类型:\n- 静态:人物无可见发展,缺乏创造升级冲突的能力;\n- 跳跃:强迫人物作出与其本性不相符的行动;\n- 缓慢升级:编剧不干预自然产生,对立统一的人物的共同结果;\n- 预示:即张力,是对冲突的允诺。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp"
- },
- {
- "index": 5,
- "content": "1. 发现冲突的方法:列举了大量具体的人物品质形容词,通过让对立的事物/形容词代表的人相遇来制造冲突;\n2. 冲突的模式:从『攻击与反击』开始,势均力敌的对手会导致冲突不断升级并走向高潮。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp"
- },
- {
- "index": 6,
- "content": "1. 过渡(小冲突):使人物从一种精神状态进入另一种,获得发展;\n2. 切入点:必须是决定点或准备做出决定的点,通常在导致危机或人生转折的点切入;\n3. 危机、高潮与结局:重大决定构成转折点,危机的产生本身就是高潮的预示,每个场景都应包含前提、人物、冲突、过渡、危机、高潮和结局。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "剧本前提的构成公式",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片1"
- ],
- "概要": "定义剧本目标与核心思想的内容组成结构",
- "kind": "多维关系",
- "维度拆分规则": null,
- "body": [
- {
- "item_name": "前提构成成分",
- "item_desc": "由『作者立场+人物+冲突+结论』构成。其本质是指称主题、论题、基本思想等,指引剧本达到目标。可以通过结局倒推,且情感可以决定前提。",
- "作用域": []
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "剧本前提",
- "candidate": "剧本前提",
- "link": "新建",
- "score": 0.5583,
- "top": [
- {
- "name": "概念构想",
- "score": 0.5583,
- "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想"
- },
- {
- "name": "标题",
- "score": 0.546,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "场景感悟",
- "score": 0.5445,
- "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "创作立场",
- "candidate": "创作立场",
- "link": "新建",
- "score": 0.6786,
- "top": [
- {
- "name": "立场表达",
- "score": 0.6786,
- "path": "/理念/知识/政治/国际政治/外交立场/立场表达"
- },
- {
- "name": "观念立场",
- "score": 0.6655,
- "path": "/理念/知识/思想/概念范畴/认知思辨/观念立场"
- },
- {
- "name": "标题",
- "score": 0.636,
- "path": "/表象/视觉/符号/文字符号/标题"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "前提公式",
- "candidate": "前提公式",
- "link": "新建",
- "score": 0.6453,
- "top": [
- {
- "name": "假设逻辑",
- "score": 0.6453,
- "path": "/架构/逻辑/叙事逻辑/假设逻辑"
- },
- {
- "name": "逻辑推论",
- "score": 0.6239,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/逻辑推论"
- },
- {
- "name": "归纳论证",
- "score": 0.5801,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "主旨指引",
- "candidate": "主旨指引",
- "link": "新建",
- "score": 0.6422,
- "top": [
- {
- "name": "行动引导",
- "score": 0.6422,
- "path": "/表达/互动引导/行动引导"
- },
- {
- "name": "互动引导",
- "score": 0.6051,
- "path": "/表达/互动引导"
- },
- {
- "name": "传播引导",
- "score": 0.5839,
- "path": "/表达/互动引导/行动引导/传播引导"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "立意",
- "candidate": "立意",
- "link": "新建",
- "score": 0.5408,
- "top": [
- {
- "name": "解读",
- "score": 0.5408,
- "path": "/信息传递/知识传递/解读"
- },
- {
- "name": "批判",
- "score": 0.5194,
- "path": "/情感联结/情感抒发/批判"
- },
- {
- "name": "事实呈现",
- "score": 0.5007,
- "path": "/信息传递/事实呈现"
- }
- ]
- }
- ]
- },
- {
- "id": "k2",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "人物构成的三维度模型",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片1",
- "卡片2"
- ],
- "概要": "定义人物作为一个多维度综合产物的具体构成要素",
- "kind": "多维关系",
- "维度拆分规则": null,
- "body": [
- {
- "item_name": "生理维度",
- "item_desc": "包含性别、年龄、外表以及遗传特征等。在重要性排序中位列第一。",
- "作用域": []
- },
- {
- "item_name": "社会维度",
- "item_desc": "包含阶层、职业、教育、家庭、社交等。在重要性排序中位列第二。",
- "作用域": []
- },
- {
- "item_name": "心理维度",
- "item_desc": "包含道德标准、志向、挫折、性格、态度等。是生理与社会的产物,重要性排序第三。",
- "作用域": []
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "人物构成",
- "candidate": "人物构成",
- "link": "新建",
- "score": 0.7388,
- "top": [
- {
- "name": "人物",
- "score": 0.7388,
- "path": "/表象/视觉/实体/人物"
- },
- {
- "name": "人物形象",
- "score": 0.7144,
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
- },
- {
- "name": "人物特征",
- "score": 0.6886,
- "path": "/表象/视觉/实体/人物/人物特征"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "生理特征",
- "candidate": "生理特征",
- "link": "新建",
- "score": 0.7457,
- "top": [
- {
- "name": "人物特征",
- "score": 0.7457,
- "path": "/表象/视觉/实体/人物/人物特征"
- },
- {
- "name": "生理机制",
- "score": 0.7123,
- "path": "/理念/知识/身心科学/健康养生/身体健康/生理机制"
- },
- {
- "name": "形态特征",
- "score": 0.6776,
- "path": "/表象/视觉/画面/构图/形态特征"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "社会背景",
- "candidate": "社会背景",
- "link": "新建",
- "score": 0.7181,
- "top": [
- {
- "name": "社会结构",
- "score": 0.7181,
- "path": "/理念/知识/社会知识/社会结构"
- },
- {
- "name": "社会阶层",
- "score": 0.7108,
- "path": "/理念/现象/社会问题/文化精神/社会风气/社会阶层"
- },
- {
- "name": "社会阶层",
- "score": 0.7099,
- "path": "/理念/知识/社会知识/社会结构/社会阶层"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "心理特质",
- "candidate": "心理特质",
- "link": "新建",
- "score": 0.7241,
- "top": [
- {
- "name": "心理认知",
- "score": 0.7241,
- "path": "/理念/知识/身心科学/心理认知"
- },
- {
- "name": "心理状态问题",
- "score": 0.6625,
- "path": "/理念/知识/身心科学/心理认知/心理状态问题"
- },
- {
- "name": "心理认知偏差",
- "score": 0.6507,
- "path": "/理念/知识/身心科学/心理认知/心理状态问题/心理认知偏差"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "三维度模型",
- "candidate": "三维度模型",
- "link": "新建",
- "score": 0.6837,
- "top": [
- {
- "name": "三维建模合成",
- "score": 0.6837,
- "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成"
- },
- {
- "name": "价值塑造",
- "score": 0.5223,
- "path": "/架构/策略/认知引导/话语影响/立场引导/价值塑造"
- },
- {
- "name": "第三人称",
- "score": 0.5195,
- "path": "/架构/叙事/叙事视角/人称结构/第三人称"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "刻画人物",
- "candidate": "刻画人物",
- "link": "新建",
- "score": 0.5034,
- "top": [
- {
- "name": "解读",
- "score": 0.5034,
- "path": "/信息传递/知识传递/解读"
- },
- {
- "name": "科普",
- "score": 0.4989,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "情感抒发",
- "score": 0.4974,
- "path": "/情感联结/情感抒发"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "剧本冲突的四种类型",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片4"
- ],
- "概要": "基于人物发展与行动逻辑划分的四种冲突形态",
- "kind": "子集",
- "维度拆分规则": "冲突的演进特征",
- "body": [
- {
- "item_name": "静态冲突",
- "item_desc": "人物无可见发展,缺乏创造升级冲突的能力时会出现此类冲突。",
- "作用域": []
- },
- {
- "item_name": "跳跃冲突",
- "item_desc": "当强迫人物作出与其本性不相符的行动时,冲突会产生不自然的跳跃。",
- "作用域": []
- },
- {
- "item_name": "缓慢升级冲突",
- "item_desc": "编剧不干预自然产生,是对立统一的人物的共同结果,最为推荐。",
- "作用域": []
- },
- {
- "item_name": "预示冲突",
- "item_desc": "即张力,是对冲突的允诺,用于维持观众吸引力。",
- "作用域": []
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "剧本冲突",
- "candidate": "剧本冲突",
- "link": "新建",
- "score": 0.7396,
- "top": [
- {
- "name": "冲突对抗",
- "score": 0.7396,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "战争冲突",
- "score": 0.6629,
- "path": "/理念/事件/政治事件/战争冲突"
- },
- {
- "name": "地缘冲突",
- "score": 0.6193,
- "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "冲突分类",
- "candidate": "冲突分类",
- "link": "新建",
- "score": 0.8143,
- "top": [
- {
- "name": "冲突",
- "score": 0.8143,
- "path": "/架构/叙事/叙事技法/戏剧张力/冲突"
- },
- {
- "name": "冲突对立",
- "score": 0.7514,
- "path": "/架构/修辞/语调风格/强硬对抗/冲突对立"
- },
- {
- "name": "价值冲突",
- "score": 0.7441,
- "path": "/架构/叙事/叙事技法/戏剧张力/冲突/价值冲突"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "张力构建",
- "candidate": "张力构建",
- "link": "新建",
- "score": 0.7069,
- "top": [
- {
- "name": "情感张力",
- "score": 0.7069,
- "path": "/表达/论证说理/分析论证/对比反差/情感张力"
- },
- {
- "name": "高潮构建",
- "score": 0.6591,
- "path": "/结构/叙事推进/叙事推进节点/高潮构建"
- },
- {
- "name": "价值建构",
- "score": 0.5846,
- "path": "/表达/论证说理/提炼升华/价值建构"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "吸引力",
- "candidate": "吸引力",
- "link": "新建",
- "score": 0.6577,
- "top": [
- {
- "name": "吸引关注",
- "score": 0.6577,
- "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注"
- },
- {
- "name": "吸引关注",
- "score": 0.6565,
- "path": "/表达/互动引导/吸引关注"
- },
- {
- "name": "情感张力",
- "score": 0.6122,
- "path": "/表达/论证说理/分析论证/对比反差/情感张力"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "期待感",
- "candidate": "期待感",
- "link": "新建",
- "score": 0.7309,
- "top": [
- {
- "name": "悬念期待",
- "score": 0.7309,
- "path": "/认知/好奇/悬念期待"
- },
- {
- "name": "美感",
- "score": 0.595,
- "path": "/情感/美感"
- },
- {
- "name": "情感",
- "score": 0.5686,
- "path": "/情感"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "诊断剧情",
- "candidate": "诊断剧情",
- "link": "新建",
- "score": 0.5378,
- "top": [
- {
- "name": "解读",
- "score": 0.5378,
- "path": "/信息传递/知识传递/解读"
- },
- {
- "name": "科普",
- "score": 0.5322,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "分析",
- "score": 0.5172,
- "path": "/信息传递/知识传递/分析"
- }
- ]
- }
- ]
- },
- {
- "id": "k4",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "冲突升级的原理与动力",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片3",
- "卡片5"
- ],
- "阐述": "冲突是行动的源泉,其本质由生活环境和社会状况构成。有效的冲突源于‘对立统一’:必须让具备强烈意志力(名誉、金钱、复仇等需求)的主使人物与同样强大且无情的对立人物相遇。冲突的推进模式是‘攻击—反击’,只有势均力敌的对手通过不断的决策(互为因果)产生反应,才能驱动冲突不断升级并自然走向高潮。",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "冲突升级",
- "candidate": "冲突升级",
- "link": "新建",
- "score": 0.7897,
- "top": [
- {
- "name": "冲突对抗",
- "score": 0.7897,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "战争冲突",
- "score": 0.741,
- "path": "/理念/事件/政治事件/战争冲突"
- },
- {
- "name": "地缘冲突",
- "score": 0.6708,
- "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "对立统一",
- "candidate": "对立统一",
- "link": "新建",
- "score": 0.8069,
- "top": [
- {
- "name": "对立关系",
- "score": 0.8069,
- "path": "/理念/知识/思想/概念范畴/关系结构/对立关系"
- },
- {
- "name": "冲突对抗",
- "score": 0.6019,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "历史规律",
- "score": 0.5954,
- "path": "/理念/知识/历史/历史议题/历史规律"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "人物意志力",
- "candidate": "人物意志力",
- "link": "新建",
- "score": 0.703,
- "top": [
- {
- "name": "人物",
- "score": 0.703,
- "path": "/表象/视觉/实体/人物"
- },
- {
- "name": "人物形象",
- "score": 0.6869,
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
- },
- {
- "name": "人物特征",
- "score": 0.6681,
- "path": "/表象/视觉/实体/人物/人物特征"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "情节",
- "candidate": "情节",
- "link": "新建",
- "score": 0.6231,
- "top": [
- {
- "name": "场景描绘",
- "score": 0.6231,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘"
- },
- {
- "name": "悬念设置",
- "score": 0.6121,
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
- },
- {
- "name": "情感铺垫",
- "score": 0.5923,
- "path": "/结构/叙事推进/铺垫准备/情感铺垫"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "攻击反击模式",
- "candidate": "攻击反击模式",
- "link": "新建",
- "score": 0.5701,
- "top": [
- {
- "name": "结构模式",
- "score": 0.5701,
- "path": "/结构/结构模式"
- },
- {
- "name": "矛盾冲突",
- "score": 0.5241,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "属性效能",
- "score": 0.5136,
- "path": "/表达/信息传达/传达手法/强调突出/属性效能"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "强化戏剧性",
- "candidate": "强化戏剧性",
- "link": "新建",
- "score": 0.4946,
- "top": [
- {
- "name": "事实呈现",
- "score": 0.4946,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "情感抒发",
- "score": 0.4753,
- "path": "/情感联结/情感抒发"
- },
- {
- "name": "情感联结",
- "score": 0.4643,
- "path": "/情感联结"
- }
- ]
- }
- ]
- },
- {
- "id": "k5",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "剧本切入与节奏构思法",
- "purpose": "确定剧本的起始点并梳理剧情节奏点",
- "业务阶段": [
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "input": "初步的故事创意或灵感",
- "directive": "寻找切入点:必须选择一个‘决定点’或‘准备做出决定的点’。例:『通常在导致危机或人生转折的点切入』。",
- "output": "剧本的切入位置(决定点)",
- "出处": [
- "卡片6"
- ],
- "创作阶段": "结构",
- "动作": "确定切入点",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "切入点",
- "candidate": "切入点",
- "link": "新建",
- "score": 0.5861,
- "top": [
- {
- "name": "痛点问题",
- "score": 0.5861,
- "path": "/理念/知识/商业/产品服务/痛点问题"
- },
- {
- "name": "标题",
- "score": 0.551,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "方法",
- "score": 0.5435,
- "path": "/理念/方法"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "危机时刻",
- "candidate": "危机时刻",
- "link": "新建",
- "score": 0.6917,
- "top": [
- {
- "name": "紧急救援",
- "score": 0.6917,
- "path": "/理念/事件/社会事件/慈善公益/紧急救援"
- },
- {
- "name": "困境生存",
- "score": 0.6228,
- "path": "/理念/现象/生活状态/困境生存"
- },
- {
- "name": "救援行动",
- "score": 0.621,
- "path": "/表象/视觉/行为/日常活动/组织活动/救援行动"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "情节起始",
- "candidate": "情节起始",
- "link": "新建",
- "score": 0.6173,
- "top": [
- {
- "name": "设定铺垫",
- "score": 0.6173,
- "path": "/结构/叙事推进/铺垫准备/设定铺垫"
- },
- {
- "name": "开篇引入",
- "score": 0.6101,
- "path": "/结构/叙事推进/开篇引入"
- },
- {
- "name": "视觉开篇",
- "score": 0.6047,
- "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "规划开篇",
- "candidate": "规划开篇",
- "link": "新建",
- "score": 0.4821,
- "top": [
- {
- "name": "事实呈现",
- "score": 0.4821,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "行为引导",
- "score": 0.4773,
- "path": "/行为引导"
- },
- {
- "name": "科普",
- "score": 0.443,
- "path": "/信息传递/知识传递/科普"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "input": "← s1 的剧本切入位置(决定点)",
- "directive": "配置过渡与危机:使用过渡(小冲突)使人物从一种状态进入另一种;重大决定构成转折点,产生危机。",
- "output": "含过渡与危机的剧情链条",
- "出处": [
- "卡片6"
- ],
- "创作阶段": "结构",
- "动作": "节奏排布",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "剧情过渡",
- "candidate": "剧情过渡",
- "link": "新建",
- "score": 0.5987,
- "top": [
- {
- "name": "场景氛围",
- "score": 0.5987,
- "path": "/表象/视觉/画面/后期/情绪意境/场景氛围"
- },
- {
- "name": "跨越时空",
- "score": 0.5858,
- "path": "/表象/视觉/时间/时段/时间跨度/跨越时空"
- },
- {
- "name": "旁白解说",
- "score": 0.5777,
- "path": "/表象/声音/语音/配音/旁白解说"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "转折点",
- "candidate": "转折点",
- "link": "新建",
- "score": 0.7112,
- "top": [
- {
- "name": "历史转折",
- "score": 0.7112,
- "path": "/理念/知识/历史/历史议题/历史转折"
- },
- {
- "name": "战略转型",
- "score": 0.5871,
- "path": "/理念/知识/商业/运营策略/战略转型"
- },
- {
- "name": "重大变局",
- "score": 0.5866,
- "path": "/理念/事件/政治事件/外交事件/重大变局"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "节奏控制",
- "candidate": "节奏控制",
- "link": "新建",
- "score": 0.7357,
- "top": [
- {
- "name": "推进节奏",
- "score": 0.7357,
- "path": "/结构/叙事推进/推进节奏"
- },
- {
- "name": "基调设定",
- "score": 0.5636,
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
- },
- {
- "name": "叙事推进",
- "score": 0.5523,
- "path": "/结构/叙事推进"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "状态转换",
- "candidate": "状态转换",
- "link": "新建",
- "score": 0.6903,
- "top": [
- {
- "name": "内容转换",
- "score": 0.6903,
- "path": "/结构/叙事推进/承接转换/内容转换"
- },
- {
- "name": "承接转换",
- "score": 0.6306,
- "path": "/结构/叙事推进/承接转换"
- },
- {
- "name": "视角转换",
- "score": 0.6181,
- "path": "/结构/叙事推进/承接转换/视角转换"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "连接剧情",
- "candidate": "连接剧情",
- "link": "新建",
- "score": 0.543,
- "top": [
- {
- "name": "情感联结",
- "score": 0.543,
- "path": "/情感联结"
- },
- {
- "name": "科普",
- "score": 0.4916,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "事实呈现",
- "score": 0.477,
- "path": "/信息传递/事实呈现"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "input": "← s2 的剧情链条",
- "directive": "推向高潮与结局:由危机预示高潮,最终通过前提的逻辑得出结局。",
- "output": "完整的剧情结构规划(含高潮与结局)",
- "出处": [
- "卡片6"
- ],
- "创作阶段": "结构",
- "动作": "完成大纲",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "高潮",
- "candidate": "高潮",
- "link": "新建",
- "score": 0.5535,
- "top": [
- {
- "name": "情感",
- "score": 0.5535,
- "path": "/理念/情感"
- },
- {
- "name": "标题",
- "score": 0.5417,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "情绪意境",
- "score": 0.5296,
- "path": "/表象/视觉/画面/后期/情绪意境"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "结局",
- "candidate": "结局",
- "link": "新建",
- "score": 0.6385,
- "top": [
- {
- "name": "生命终结",
- "score": 0.6385,
- "path": "/理念/现象/生活状态/个人境遇/身心状态/生命终结"
- },
- {
- "name": "标题",
- "score": 0.6069,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "战局结果",
- "score": 0.5973,
- "path": "/理念/知识/政治/军事安全/军事行动/战局结果"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "剧情结构",
- "candidate": "剧情结构",
- "link": "新建",
- "score": 0.7514,
- "top": [
- {
- "name": "对话结构",
- "score": 0.7514,
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
- },
- {
- "name": "叙事逻辑",
- "score": 0.7212,
- "path": "/架构/逻辑/叙事逻辑"
- },
- {
- "name": "结构编排",
- "score": 0.69,
- "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "情节收束",
- "candidate": "情节收束",
- "link": "新建",
- "score": 0.7894,
- "top": [
- {
- "name": "情感收束",
- "score": 0.7894,
- "path": "/结构/叙事推进/收束归纳/情感收束"
- },
- {
- "name": "闭环收束",
- "score": 0.7428,
- "path": "/结构/叙事推进/收束归纳/闭环收束"
- },
- {
- "name": "收束归纳",
- "score": 0.738,
- "path": "/结构/叙事推进/收束归纳"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "完成叙事",
- "candidate": "完成叙事",
- "link": "新建",
- "score": 0.5056,
- "top": [
- {
- "name": "事实呈现",
- "score": 0.5056,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "解读",
- "score": 0.454,
- "path": "/信息传递/知识传递/解读"
- },
- {
- "name": "知识传递",
- "score": 0.4346,
- "path": "/信息传递/知识传递"
- }
- ]
- }
- ]
- }
- ],
- "dropped": []
- }
- ]
- },
- {
- "post_id": "680659e8000000001a007a11",
- "source_id": "xhs_680659e8000000001a007a11",
- "title": "故事设计原理拆解学习",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "故事五部分构成:阐述、激励事件(诱发事件)、进展纠葛(上升动作)、危机(情节突转)、高潮(问题解决)、结局(下降动作)。激励事件分为随机(巧合)和有因(抉择)两种,通常在故事前1/4时段内发生。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp"
- },
- {
- "index": 2,
- "content": "激励事件的功能:打破平衡、激发欲望。故事构思模式:最坏的事如何变成最好(或反之)。进展纠葛指人物面对抗力时产生的冲突。冲突分为内心冲突、个人冲突、个人-外界冲突。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp"
- },
- {
- "index": 3,
- "content": "冲突原则:无冲突无故事。宏观结构幕设计:一个三幕故事要求四个重大场景:开篇激励事件,以及三幕各自的高潮。次情节有其自身的幕结构。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp"
- },
- {
- "index": 4,
- "content": "场景设计要素:节拍构成场景。转折点的四重效果:惊奇、增强好奇心、见识和新方向。伏笔与分晓:伏笔是知识的层层铺好,分晓是将铺设的知识传达给观众。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp"
- },
- {
- "index": 5,
- "content": "情感转变:核心情感为快感与痛感。通过价值的转变(正面/负面)引发观众情感。回报递减定理:情感连续重复效果会减少,需动态交替。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp"
- },
- {
- "index": 6,
- "content": "选择的性质:真正的选择是两难之择(不可调和的两善取其一,或两恶取其轻)。三方框架:通过人物A、B、C的三角设计形成闭合式结局和丰富冲突。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp"
- },
- {
- "index": 7,
- "content": "场景分析五步程序:1.确定冲突(明确场景目标与对抗力量);2.标注开篇价值(正/负面);3.将场景分解为节拍(动作/反应的交流);4.标注结尾价值并与开篇比较;5.概述节拍并标注转折点位置。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp"
- },
- {
- "index": 8,
- "content": "危机设计:危机是危险中的机会,是故事中最高压、最紧张的决定时刻,必须是真正的两难之境。危机揭示人物深层性格。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp"
- },
- {
- "index": 9,
- "content": "高潮与结局:高潮必须充满意义,是价值从一面到另一面的剧变。结局的用途包括:为次情节提供高潮场景、展示高潮影响、表示对观众的尊重。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "场景分析五步程序",
- "purpose": "通过五个步骤对单个场景进行深度分析与定稿",
- "业务阶段": [
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "input": "原始场景构思",
- "directive": "明确该场景中人物的具体目标以及阻碍目标的对抗力量。",
- "output": "场景冲突定义",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "构思",
- "动作": "确定冲突",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "人物目标",
- "candidate": "人物目标",
- "link": "新建",
- "score": 0.7195,
- "top": [
- {
- "name": "人物",
- "score": 0.7195,
- "path": "/表象/视觉/实体/人物"
- },
- {
- "name": "人物形象",
- "score": 0.6955,
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
- },
- {
- "name": "人物特征",
- "score": 0.6954,
- "path": "/表象/视觉/实体/人物/人物特征"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "对抗力量",
- "candidate": "对抗力量",
- "link": "新建",
- "score": 0.741,
- "top": [
- {
- "name": "力量对比",
- "score": 0.741,
- "path": "/理念/知识/政治/国际政治/国际博弈/力量对比"
- },
- {
- "name": "冲突对抗",
- "score": 0.7169,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "威慑力量",
- "score": 0.646,
- "path": "/理念/知识/政治/军事安全/军事力量/威慑力量"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "冲突设置",
- "candidate": "冲突设置",
- "link": "新建",
- "score": 0.6911,
- "top": [
- {
- "name": "矛盾冲突",
- "score": 0.6911,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "悬念设置",
- "score": 0.5635,
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
- },
- {
- "name": "基调设定",
- "score": 0.5116,
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "界定冲突",
- "candidate": "界定冲突",
- "link": "新建",
- "score": 0.5064,
- "top": [
- {
- "name": "解读",
- "score": 0.5064,
- "path": "/信息传递/知识传递/解读"
- },
- {
- "name": "事实呈现",
- "score": 0.4939,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "揭露",
- "score": 0.4884,
- "path": "/信息传递/事实呈现/揭露"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "input": "← s1 的场景冲突定义",
- "directive": "识别并标注场景开始处的核心价值状态(如:生命/死亡、爱/恨等正负面状态)。",
- "output": "开篇价值状态",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "构思",
- "动作": "标注开篇价值",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "核心价值状态",
- "candidate": "核心价值状态",
- "link": "新建",
- "score": 0.6699,
- "top": [
- {
- "name": "价值观念",
- "score": 0.6699,
- "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念"
- },
- {
- "name": "价值导向",
- "score": 0.6612,
- "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向"
- },
- {
- "name": "具体价值观",
- "score": 0.6471,
- "path": "/理念/观念/个人观念/人生感悟/人生态度/具体价值观"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "状态量化",
- "candidate": "状态量化",
- "link": "新建",
- "score": 0.6112,
- "top": [
- {
- "name": "困境状态",
- "score": 0.6112,
- "path": "/表达/论证说理/分析论证/揭示溯因/困境状态"
- },
- {
- "name": "定性定格",
- "score": 0.5271,
- "path": "/表达/形象塑造/品质体现/形象整合/定性定格"
- },
- {
- "name": "内容转换",
- "score": 0.5263,
- "path": "/结构/叙事推进/承接转换/内容转换"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "建立基准",
- "candidate": "建立基准",
- "link": "新建",
- "score": 0.4801,
- "top": [
- {
- "name": "行为引导",
- "score": 0.4801,
- "path": "/行为引导"
- },
- {
- "name": "分析",
- "score": 0.4521,
- "path": "/信息传递/知识传递/分析"
- },
- {
- "name": "关系维护",
- "score": 0.4436,
- "path": "/情感联结/关系维护"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "input": "← s2 的开篇价值状态",
- "directive": "将场景细化为“动作/反应”的细微交流环节。",
- "output": "场景节拍清单",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "结构",
- "动作": "分解节拍",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "动作反应",
- "candidate": "动作反应",
- "link": "新建",
- "score": 0.7537,
- "top": [
- {
- "name": "反应回应",
- "score": 0.7537,
- "path": "/表象/视觉/行为/人际互动/反应回应"
- },
- {
- "name": "动作姿态",
- "score": 0.6936,
- "path": "/表象/视觉/行为/表演行为/舞蹈/动作姿态"
- },
- {
- "name": "惊异反应",
- "score": 0.6647,
- "path": "/表象/视觉/行为/人际互动/反应回应/惊异反应"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "场景节拍",
- "candidate": "场景节拍",
- "link": "新建",
- "score": 0.6859,
- "top": [
- {
- "name": "场景描写",
- "score": 0.6859,
- "path": "/架构/修辞/描写刻画/细节描绘/场景描写"
- },
- {
- "name": "场景取景",
- "score": 0.6844,
- "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄取景/场景取景"
- },
- {
- "name": "场景植入",
- "score": 0.6617,
- "path": "/架构/策略/认知引导/场景植入"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "颗粒度拆解",
- "candidate": "颗粒度拆解",
- "link": "新建",
- "score": 0.691,
- "top": [
- {
- "name": "拆解剖析",
- "score": 0.691,
- "path": "/表达/论证说理/分析论证/拆解剖析"
- },
- {
- "name": "分析解构",
- "score": 0.6653,
- "path": "/表达/信息传达/传达深度/详细说明/分析解构"
- },
- {
- "name": "因果解析",
- "score": 0.5844,
- "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/因果解析"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "细化过程",
- "candidate": "细化过程",
- "link": "新建",
- "score": 0.5248,
- "top": [
- {
- "name": "裂变",
- "score": 0.5248,
- "path": "/行为引导/裂变"
- },
- {
- "name": "信息扩散",
- "score": 0.4961,
- "path": "/信息传递/信息扩散"
- },
- {
- "name": "分析",
- "score": 0.4919,
- "path": "/信息传递/知识传递/分析"
- }
- ]
- }
- ]
- },
- {
- "id": "s4",
- "input": "← s3 的场景节拍清单",
- "directive": "标注场景结束时的价值状态,并与开篇价值进行对比,确认是否发生了转变。",
- "output": "结尾价值对比",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "打磨",
- "动作": "标注结尾价值",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "价值转变",
- "candidate": "价值转变",
- "link": "新建",
- "score": 0.7388,
- "top": [
- {
- "name": "价值观念",
- "score": 0.7388,
- "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念"
- },
- {
- "name": "价值导向",
- "score": 0.7287,
- "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向"
- },
- {
- "name": "价值观反思",
- "score": 0.7104,
- "path": "/理念/现象/社会问题/文化精神/价值观反思"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "对比分析",
- "candidate": "对比分析",
- "link": "新建",
- "score": 0.7469,
- "top": [
- {
- "name": "对比引入",
- "score": 0.7469,
- "path": "/结构/叙事推进/开篇引入/策略引入/对比引入"
- },
- {
- "name": "对比衬托",
- "score": 0.7089,
- "path": "/表达/信息传达/传达手法/强调突出/对比衬托"
- },
- {
- "name": "对比反差",
- "score": 0.693,
- "path": "/表达/论证说理/分析论证/对比反差"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "验证有效性",
- "candidate": "验证有效性",
- "link": "新建",
- "score": 0.4196,
- "top": [
- {
- "name": "分析",
- "score": 0.4196,
- "path": "/信息传递/知识传递/分析"
- },
- {
- "name": "关系维护",
- "score": 0.3861,
- "path": "/情感联结/关系维护"
- },
- {
- "name": "解读",
- "score": 0.3856,
- "path": "/信息传递/知识传递/解读"
- }
- ]
- }
- ]
- },
- {
- "id": "s5",
- "input": "← s4 的结尾价值对比",
- "directive": "对所有节拍进行总结,并精准找出发生转折的点。",
- "output": "场景分析总结与转折点定位",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "打磨",
- "动作": "概述节拍并标注转折点",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "转折点",
- "candidate": "转折点",
- "link": "新建",
- "score": 0.7099,
- "top": [
- {
- "name": "历史转折",
- "score": 0.7099,
- "path": "/理念/知识/历史/历史议题/历史转折"
- },
- {
- "name": "重大变局",
- "score": 0.5844,
- "path": "/理念/事件/政治事件/外交事件/重大变局"
- },
- {
- "name": "战略转型",
- "score": 0.5842,
- "path": "/理念/知识/商业/运营策略/战略转型"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "结构总结",
- "candidate": "结构总结",
- "link": "新建",
- "score": 0.7903,
- "top": [
- {
- "name": "结构",
- "score": 0.7903,
- "path": "/结构"
- },
- {
- "name": "结构导航",
- "score": 0.7233,
- "path": "/结构/叙事推进/开篇引入/直述开篇/结构导航"
- },
- {
- "name": "结构模式",
- "score": 0.7116,
- "path": "/结构/结构模式"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "定位核心",
- "candidate": "定位核心",
- "link": "新建",
- "score": 0.4946,
- "top": [
- {
- "name": "裂变",
- "score": 0.4946,
- "path": "/行为引导/裂变"
- },
- {
- "name": "行为引导",
- "score": 0.4924,
- "path": "/行为引导"
- },
- {
- "name": "解读",
- "score": 0.4779,
- "path": "/信息传递/知识传递/解读"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "id": "k2",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "故事五部分构成序列",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片1"
- ],
- "概要": "故事在时间维度上由五个核心部分线性排列而成。",
- "kind": "序列",
- "维度拆分规则": null,
- "body": [
- {
- "item_name": "阐述",
- "item_desc": "故事的背景交代部分。",
- "作用域": []
- },
- {
- "item_name": "激励事件",
- "item_desc": "打破平衡、激发欲望的诱发事件。分为随机(巧合)和有因(抉择)两种,通常在故事前1/4发生。",
- "作用域": []
- },
- {
- "item_name": "进展纠葛",
- "item_desc": "由于抗力产生的冲突(上升动作)。",
- "作用域": []
- },
- {
- "item_name": "危机/高潮",
- "item_desc": "危机是情节突转,高潮是问题的最终解决。",
- "作用域": []
- },
- {
- "item_name": "结局",
- "item_desc": "故事的下降动作与收尾。",
- "作用域": []
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "激励事件",
- "candidate": "激励事件",
- "link": "新建",
- "score": 0.7084,
- "top": [
- {
- "name": "事件",
- "score": 0.7084,
- "path": "/理念/事件"
- },
- {
- "name": "事件评价",
- "score": 0.6426,
- "path": "/理念/观念/社会观念/时政评议/历史评价/事件评价"
- },
- {
- "name": "社会事件",
- "score": 0.637,
- "path": "/理念/事件/社会事件"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "进展纠葛",
- "candidate": "进展纠葛",
- "link": "新建",
- "score": 0.5904,
- "top": [
- {
- "name": "利益关系",
- "score": 0.5904,
- "path": "/理念/知识/政治/国际政治/国际博弈/利益关系"
- },
- {
- "name": "关系互动",
- "score": 0.5276,
- "path": "/表象/视觉/行为/人际互动/关系行为/关系互动"
- },
- {
- "name": "冲突对抗",
- "score": 0.526,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "危机高潮",
- "candidate": "危机高潮",
- "link": "新建",
- "score": 0.5644,
- "top": [
- {
- "name": "紧急救援",
- "score": 0.5644,
- "path": "/理念/事件/社会事件/慈善公益/紧急救援"
- },
- {
- "name": "冲突对抗",
- "score": 0.5619,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "生命终结",
- "score": 0.5522,
- "path": "/理念/现象/生活状态/个人境遇/身心状态/生命终结"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "五部分序列",
- "candidate": "五部分序列",
- "link": "新建",
- "score": 0.5688,
- "top": [
- {
- "name": "分段结构",
- "score": 0.5688,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
- },
- {
- "name": "时序变迁",
- "score": 0.5316,
- "path": "/架构/创意/对比反差/并置对比/时空对比/时序变迁"
- },
- {
- "name": "并列结构",
- "score": 0.5315,
- "path": "/架构/叙事/叙事技法/对照叙事/并列结构"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "线性结构",
- "candidate": "线性结构",
- "link": "新建",
- "score": 0.6542,
- "top": [
- {
- "name": "并列结构",
- "score": 0.6542,
- "path": "/架构/叙事/叙事技法/对照叙事/并列结构"
- },
- {
- "name": "对话结构",
- "score": 0.632,
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
- },
- {
- "name": "分段结构",
- "score": 0.622,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "情节铺排",
- "candidate": "情节铺排",
- "link": "新建",
- "score": 0.68,
- "top": [
- {
- "name": "情感铺垫",
- "score": 0.68,
- "path": "/结构/叙事推进/铺垫准备/情感铺垫"
- },
- {
- "name": "设定铺垫",
- "score": 0.6664,
- "path": "/结构/叙事推进/铺垫准备/设定铺垫"
- },
- {
- "name": "悬念设置",
- "score": 0.6624,
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "构建剧作架构",
- "candidate": "构建剧作架构",
- "link": "新建",
- "score": 0.4717,
- "top": [
- {
- "name": "事实呈现",
- "score": 0.4717,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "解读",
- "score": 0.4593,
- "path": "/信息传递/知识传递/解读"
- },
- {
- "name": "裂变",
- "score": 0.4589,
- "path": "/行为引导/裂变"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "故事冲突的三种类型",
- "业务阶段": [
- "灵感",
- "脚本"
- ],
- "出处": [
- "卡片2"
- ],
- "概要": "按冲突发生的领域划分故事对抗力的来源。",
- "kind": "子集",
- "维度拆分规则": "冲突范围",
- "body": [
- {
- "item_name": "内心冲突",
- "item_desc": "人物自身内部的挣扎。",
- "作用域": []
- },
- {
- "item_name": "个人冲突",
- "item_desc": "人与人之间的直接对抗。",
- "作用域": []
- },
- {
- "item_name": "个人-外界冲突",
- "item_desc": "人与社会、自然或未知环境的冲突。",
- "作用域": []
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "内心冲突",
- "candidate": "内心冲突",
- "link": "新建",
- "score": 0.7141,
- "top": [
- {
- "name": "内心感受",
- "score": 0.7141,
- "path": "/理念/观念/个人观念/人生感悟/内心感受"
- },
- {
- "name": "冲突对抗",
- "score": 0.7057,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "战争冲突",
- "score": 0.6503,
- "path": "/理念/事件/政治事件/战争冲突"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "个人冲突",
- "candidate": "个人冲突",
- "link": "新建",
- "score": 0.7294,
- "top": [
- {
- "name": "冲突对抗",
- "score": 0.7294,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "战争冲突",
- "score": 0.6717,
- "path": "/理念/事件/政治事件/战争冲突"
- },
- {
- "name": "个人观念",
- "score": 0.6297,
- "path": "/理念/观念/个人观念"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "社会环境冲突",
- "candidate": "社会环境冲突",
- "link": "新建",
- "score": 0.676,
- "top": [
- {
- "name": "社会问题",
- "score": 0.676,
- "path": "/理念/现象/社会问题"
- },
- {
- "name": "冲突对抗",
- "score": 0.6741,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "社会事件",
- "score": 0.6694,
- "path": "/理念/事件/社会事件"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "对抗力分类",
- "candidate": "对抗力分类",
- "link": "新建",
- "score": 0.5073,
- "top": [
- {
- "name": "维度对比",
- "score": 0.5073,
- "path": "/表达/论证说理/分析论证/对比反差/维度对比"
- },
- {
- "name": "性质定性",
- "score": 0.4761,
- "path": "/表达/论证说理/分析论证/论证评判/定性确立/性质定性"
- },
- {
- "name": "论点加固",
- "score": 0.4688,
- "path": "/表达/信息传达/传达手法/强调突出/论点加固"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "拓展冲突维度",
- "candidate": "拓展冲突维度",
- "link": "新建",
- "score": 0.5144,
- "top": [
- {
- "name": "关系维护",
- "score": 0.5144,
- "path": "/情感联结/关系维护"
- },
- {
- "name": "信息扩散",
- "score": 0.5135,
- "path": "/信息传递/信息扩散"
- },
- {
- "name": "裂变",
- "score": 0.4974,
- "path": "/行为引导/裂变"
- }
- ]
- }
- ]
- },
- {
- "id": "k4",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "转折点的四重效果",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片4"
- ],
- "概要": "场景中发生转折时应当带给观众的四种心理感受。",
- "kind": "多维关系",
- "维度拆分规则": null,
- "body": [
- {
- "item_name": "惊奇",
- "item_desc": "出乎意料的效果。",
- "作用域": []
- },
- {
- "item_name": "增强好奇心",
- "item_desc": "引导观众对后续发展的探索欲。",
- "作用域": []
- },
- {
- "item_name": "见识",
- "item_desc": "提供新的洞察。 ",
- "作用域": []
- },
- {
- "item_name": "新方向",
- "item_desc": "改变故事的走向。",
- "作用域": []
- }
- ],
- "作用域": [
- {
- "scope_type": "feeling",
- "value": "惊奇感",
- "candidate": "惊奇感",
- "link": "新建",
- "score": 0.8329,
- "top": [
- {
- "name": "惊奇",
- "score": 0.8329,
- "path": "/认知/惊奇"
- },
- {
- "name": "美感",
- "score": 0.6178,
- "path": "/情感/美感"
- },
- {
- "name": "悬念期待",
- "score": 0.5833,
- "path": "/认知/好奇/悬念期待"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "好奇心",
- "candidate": "好奇心",
- "link": "新建",
- "score": 0.8113,
- "top": [
- {
- "name": "好奇",
- "score": 0.8113,
- "path": "/认知/好奇"
- },
- {
- "name": "探究求知",
- "score": 0.6359,
- "path": "/认知/好奇/探究求知"
- },
- {
- "name": "惊奇",
- "score": 0.631,
- "path": "/认知/惊奇"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "洞察感",
- "candidate": "洞察感",
- "link": "新建",
- "score": 0.6227,
- "top": [
- {
- "name": "美感",
- "score": 0.6227,
- "path": "/情感/美感"
- },
- {
- "name": "情感",
- "score": 0.609,
- "path": "/情感"
- },
- {
- "name": "同感",
- "score": 0.6021,
- "path": "/情感/同感"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "叙事突转",
- "candidate": "叙事突转",
- "link": "新建",
- "score": 0.7011,
- "top": [
- {
- "name": "叙事闭合",
- "score": 0.7011,
- "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
- },
- {
- "name": "叙事推进",
- "score": 0.6872,
- "path": "/结构/叙事推进"
- },
- {
- "name": "叙事增色",
- "score": 0.6512,
- "path": "/表达/信息传达/传达深度/补充细化/叙事增色"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "强化观众体验",
- "candidate": "强化观众体验",
- "link": "新建",
- "score": 0.544,
- "top": [
- {
- "name": "粉丝互动",
- "score": 0.544,
- "path": "/情感联结/关系维护/粉丝互动"
- },
- {
- "name": "商业推广",
- "score": 0.482,
- "path": "/行为引导/商业推广"
- },
- {
- "name": "情感联结",
- "score": 0.4706,
- "path": "/情感联结"
- }
- ]
- }
- ]
- },
- {
- "id": "k5",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "真正选择的“两难”原理",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片6",
- "卡片8"
- ],
- "阐述": "真正的选择必须是两难之择,即在不可调和的两善中取其一,或在两恶中取其轻。这种危机时刻是故事中最高压、最紧张的时刻,不仅能制造强烈的冲突,还能揭示人物的深层性格。",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "两难抉择",
- "candidate": "两难抉择",
- "link": "新建",
- "score": 0.6307,
- "top": [
- {
- "name": "苦难困境",
- "score": 0.6307,
- "path": "/理念/现象/生活状态/个人境遇/身心状态/苦难困境"
- },
- {
- "name": "困境生存",
- "score": 0.6022,
- "path": "/理念/现象/生活状态/困境生存"
- },
- {
- "name": "博弈策略",
- "score": 0.5598,
- "path": "/理念/知识/政治/国际政治/国际博弈/博弈策略"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "人物性格",
- "candidate": "人物性格",
- "link": "新建",
- "score": 0.8264,
- "top": [
- {
- "name": "人物形象",
- "score": 0.8264,
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
- },
- {
- "name": "人物特征",
- "score": 0.816,
- "path": "/表象/视觉/实体/人物/人物特征"
- },
- {
- "name": "人物评价",
- "score": 0.8014,
- "path": "/理念/观念/社会观念/时政评议/历史评价/人物评价"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "高压紧张感",
- "candidate": "高压紧张感",
- "link": "新建",
- "score": 0.5488,
- "top": [
- {
- "name": "焦虑恐惧",
- "score": 0.5488,
- "path": "/情感/共情/焦虑恐惧"
- },
- {
- "name": "反差冲击",
- "score": 0.5302,
- "path": "/认知/惊奇/反差冲击"
- },
- {
- "name": "舒畅松弛",
- "score": 0.5257,
- "path": "/情感/共情/舒畅松弛"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "性格揭示",
- "candidate": "性格揭示",
- "link": "新建",
- "score": 0.6227,
- "top": [
- {
- "name": "揭示溯因",
- "score": 0.6227,
- "path": "/表达/论证说理/分析论证/揭示溯因"
- },
- {
- "name": "行为刻画",
- "score": 0.5979,
- "path": "/表达/形象塑造/行为刻画"
- },
- {
- "name": "形象刻画",
- "score": 0.565,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "制造极致冲突",
- "candidate": "制造极致冲突",
- "link": "新建",
- "score": 0.5042,
- "top": [
- {
- "name": "裂变",
- "score": 0.5042,
- "path": "/行为引导/裂变"
- },
- {
- "name": "事实呈现",
- "score": 0.5012,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "揭露",
- "score": 0.4641,
- "path": "/信息传递/事实呈现/揭露"
- }
- ]
- }
- ]
- },
- {
- "id": "k6",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "情感回报递减定理",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片5"
- ],
- "阐述": "如果情感连续重复出现,其效果会随着时间减少。因此在创作中需要通过价值的正面与负面动态交替,来引导核心情感(快感与痛感)的转变,从而确保持续吸引观众。",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "情感回报递减",
- "candidate": "情感回报递减",
- "link": "新建",
- "score": 0.6368,
- "top": [
- {
- "name": "情感",
- "score": 0.6368,
- "path": "/理念/情感"
- },
- {
- "name": "情感体验",
- "score": 0.6108,
- "path": "/理念/观念/个人观念/人生感悟/内心感受/情感体验"
- },
- {
- "name": "人际情感",
- "score": 0.609,
- "path": "/理念/情感/人际情感"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "正负价值交替",
- "candidate": "正负价值交替",
- "link": "新建",
- "score": 0.5911,
- "top": [
- {
- "name": "价值导向",
- "score": 0.5911,
- "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向"
- },
- {
- "name": "价值思辨",
- "score": 0.5881,
- "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨"
- },
- {
- "name": "价值观反思",
- "score": 0.5807,
- "path": "/理念/现象/社会问题/文化精神/价值观反思"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "快感",
- "candidate": "快感",
- "link": "新建",
- "score": 0.675,
- "top": [
- {
- "name": "美感",
- "score": 0.675,
- "path": "/情感/美感"
- },
- {
- "name": "情感",
- "score": 0.6308,
- "path": "/情感"
- },
- {
- "name": "风格美感",
- "score": 0.5786,
- "path": "/情感/美感/风格美感"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "痛感",
- "candidate": "痛感",
- "link": "新建",
- "score": 0.6132,
- "top": [
- {
- "name": "美感",
- "score": 0.6132,
- "path": "/情感/美感"
- },
- {
- "name": "情感",
- "score": 0.5646,
- "path": "/情感"
- },
- {
- "name": "同感",
- "score": 0.5641,
- "path": "/情感/同感"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "动态节奏控制",
- "candidate": "动态节奏控制",
- "link": "新建",
- "score": 0.657,
- "top": [
- {
- "name": "推进节奏",
- "score": 0.657,
- "path": "/结构/叙事推进/推进节奏"
- },
- {
- "name": "动态历程",
- "score": 0.6177,
- "path": "/表达/信息传达/传达手法/信息呈现/动态历程"
- },
- {
- "name": "基调设定",
- "score": 0.5435,
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "维持观众注意力",
- "candidate": "维持观众注意力",
- "link": "新建",
- "score": 0.5201,
- "top": [
- {
- "name": "关系维护",
- "score": 0.5201,
- "path": "/情感联结/关系维护"
- },
- {
- "name": "粉丝互动",
- "score": 0.5113,
- "path": "/情感联结/关系维护/粉丝互动"
- },
- {
- "name": "事实呈现",
- "score": 0.503,
- "path": "/信息传递/事实呈现"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "67e4bdf50000000006028a59",
- "source_id": "xhs_67e4bdf50000000006028a59",
- "title": "只要学会这几样,写短视频脚本真的不难❗️",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp",
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp",
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp",
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "短视频脚本创作流:1.确定选题;2.搭建框架(人物、场景、事件);3.细节完善(镜号、拍摄场景、画面内容描述、拍摄技巧、字幕、音乐音效、时长建议)。其中建议长视频每15秒需有重点,短视频3-5秒内呈现主题。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp"
- },
- {
- "index": 2,
- "content": "脚本构思三步骤与要素:提供包含标题、视频画面、景别、角度、时长、视频文案的分镜头表格。构思建议:开门见山点名主题、提出疑问戳用户痛点、讲述故事制造起伏、抛出后续问题引发互动等。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp"
- },
- {
- "index": 3,
- "content": "分镜头脚本公式:1.vlog公式(共鸣=人物+状态+情感;好奇=时间/观点+悬念等);2.脚本三要素(开头噱头、中间论述、结尾总结);3.黄金结构(引子:视觉冲击/创意起手;内容主体:故事线/节奏把握;结尾:印象点/情感/行动引导)。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp"
- },
- {
- "index": 4,
- "content": "常用构图方法论:水平线构图(稳定宽广)、对角线构图(动感吸引注意力)、中心构图(主体突出)、框式构图(穿透感/神秘感)、九宫格构图(排列主体更醒目)、三分法构图(简单化复杂画面)。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "短视频脚本创作流",
- "purpose": "从确定选题到完成一份包含视听细节的脚本",
- "业务阶段": [
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "input": "创作意向/原始素材",
- "directive": "依据创作目标确定选题。例:『确定选题』",
- "output": "确定的选题",
- "出处": [
- "卡片1"
- ],
- "创作阶段": "定向",
- "动作": "确定选题",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "短视频选题",
- "candidate": "短视频选题",
- "link": "新建",
- "score": 0.5817,
- "top": [
- {
- "name": "标题",
- "score": 0.5817,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "动效字幕",
- "score": 0.5538,
- "path": "/表象/视觉/符号/文字符号/字幕/动效字幕"
- },
- {
- "name": "政务媒体",
- "score": 0.5536,
- "path": "/表象/视觉/实体/机构/政务机构/政务媒体"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "目标拆解",
- "candidate": "目标拆解",
- "link": "新建",
- "score": 0.6595,
- "top": [
- {
- "name": "拆解剖析",
- "score": 0.6595,
- "path": "/表达/论证说理/分析论证/拆解剖析"
- },
- {
- "name": "分析解构",
- "score": 0.6047,
- "path": "/表达/信息传达/传达深度/详细说明/分析解构"
- },
- {
- "name": "因果解析",
- "score": 0.5313,
- "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/因果解析"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "规划",
- "candidate": "规划",
- "link": "新建",
- "score": 0.481,
- "top": [
- {
- "name": "行为引导",
- "score": 0.481,
- "path": "/行为引导"
- },
- {
- "name": "分析",
- "score": 0.4797,
- "path": "/信息传递/知识传递/分析"
- },
- {
- "name": "教学",
- "score": 0.4722,
- "path": "/信息传递/知识传递/教学"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "input": "← s1 的〈确定的选题〉",
- "directive": "围绕选题搭建核心框架,明确人物、场景和事件。例:『搭建框架(人物、场景、事件)』",
- "output": "脚本框架(含人物、场景、事件)",
- "出处": [
- "卡片1"
- ],
- "创作阶段": "构思",
- "动作": "搭建框架",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "脚本框架",
- "candidate": "脚本框架",
- "link": "新建",
- "score": 0.5555,
- "top": [
- {
- "name": "场景形象",
- "score": 0.5555,
- "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
- },
- {
- "name": "概念构想",
- "score": 0.551,
- "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想"
- },
- {
- "name": "清单列表",
- "score": 0.5463,
- "path": "/表象/视觉/符号/文字符号/标注/清单列表"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "叙事要素",
- "candidate": "叙事要素",
- "link": "新建",
- "score": 0.7066,
- "top": [
- {
- "name": "历史叙事",
- "score": 0.7066,
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
- },
- {
- "name": "构成要素",
- "score": 0.6372,
- "path": "/理念/知识/思想/概念范畴/关系结构/构成要素"
- },
- {
- "name": "人物故事",
- "score": 0.5836,
- "path": "/理念/事件/社会事件/人物故事"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "结构搭建",
- "candidate": "结构搭建",
- "link": "新建",
- "score": 0.7107,
- "top": [
- {
- "name": "结构",
- "score": 0.7107,
- "path": "/结构"
- },
- {
- "name": "结构导航",
- "score": 0.6514,
- "path": "/结构/叙事推进/开篇引入/直述开篇/结构导航"
- },
- {
- "name": "结构模式",
- "score": 0.6231,
- "path": "/结构/结构模式"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "规划",
- "candidate": "规划",
- "link": "新建",
- "score": 0.4826,
- "top": [
- {
- "name": "行为引导",
- "score": 0.4826,
- "path": "/行为引导"
- },
- {
- "name": "分析",
- "score": 0.4781,
- "path": "/信息传递/知识传递/分析"
- },
- {
- "name": "教学",
- "score": 0.4747,
- "path": "/信息传递/知识传递/教学"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "input": "← s2 的〈脚本框架(含人物、场景、事件)〉",
- "directive": "将框架细化为镜头级语言。填充:镜号、拍摄场景、画面内容描述、拍摄技巧、字幕、音乐音效、时长建议。例:『细节完善』",
- "output": "分镜头脚本成品",
- "出处": [
- "卡片1",
- "卡片2"
- ],
- "创作阶段": "结构",
- "动作": "细节完善",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "镜头语言",
- "candidate": "镜头语言",
- "link": "新建",
- "score": 0.7448,
- "top": [
- {
- "name": "镜头",
- "score": 0.7448,
- "path": "/表象/视觉/画面/镜头"
- },
- {
- "name": "影视对白",
- "score": 0.6025,
- "path": "/表象/视觉/符号/文字符号/正文/影视对白"
- },
- {
- "name": "构图",
- "score": 0.5953,
- "path": "/表象/视觉/画面/构图"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "制作细节",
- "candidate": "制作细节",
- "link": "新建",
- "score": 0.7076,
- "top": [
- {
- "name": "日常细节",
- "score": 0.7076,
- "path": "/理念/现象/生活状态/日常细节"
- },
- {
- "name": "生活细节",
- "score": 0.6451,
- "path": "/理念/现象/生活状态/个人境遇/生活状态/生活细节"
- },
- {
- "name": "工艺品质",
- "score": 0.5987,
- "path": "/理念/知识/商业/产品服务/产品特征/工艺品质"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "分镜头脚本",
- "candidate": "分镜头脚本",
- "link": "新建",
- "score": 0.6179,
- "top": [
- {
- "name": "影视素材",
- "score": 0.6179,
- "path": "/呈现/视觉/视觉制作/素材来源/影视素材"
- },
- {
- "name": "叙事逻辑",
- "score": 0.6057,
- "path": "/架构/逻辑/叙事逻辑"
- },
- {
- "name": "景别角度",
- "score": 0.6022,
- "path": "/呈现/视觉/视觉制作/构图编排/空间布局/景别角度"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "执行细化",
- "candidate": "执行细化",
- "link": "新建",
- "score": 0.7531,
- "top": [
- {
- "name": "补充细化",
- "score": 0.7531,
- "path": "/表达/信息传达/传达深度/补充细化"
- },
- {
- "name": "深化完善",
- "score": 0.6008,
- "path": "/表达/形象塑造/品质体现/形象整合/深化完善"
- },
- {
- "name": "细节呈现",
- "score": 0.5897,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "教学",
- "candidate": "教学",
- "link": "复用",
- "score": 0.9997,
- "top": [
- {
- "name": "教学",
- "score": 0.9997,
- "path": "/信息传递/知识传递/教学"
- },
- {
- "name": "知识传递",
- "score": 0.6257,
- "path": "/信息传递/知识传递"
- },
- {
- "name": "科普",
- "score": 0.5597,
- "path": "/信息传递/知识传递/科普"
- }
- ]
- }
- ]
- }
- ],
- "dropped": []
- },
- {
- "id": "k2",
- "type": "what",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 3
- },
- "title": "视频分镜头要素表",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片2"
- ],
- "概要": "一份标准的分镜头表格应包含的构成维度",
- "kind": "多维关系",
- "维度拆分规则": null,
- "body": [
- {
- "item_name": "镜号",
- "item_desc": "标注镜头的先后序号",
- "作用域": []
- },
- {
- "item_name": "画面",
- "item_desc": "描述视频的具体视觉画面内容",
- "作用域": []
- },
- {
- "item_name": "景别/角度",
- "item_desc": "规定摄影机的拍摄距离与构图角度",
- "作用域": []
- },
- {
- "item_name": "时长",
- "item_desc": "单个镜头的持续时间",
- "作用域": []
- },
- {
- "item_name": "视频文案",
- "item_desc": "对应镜头的旁白、对白或台词",
- "作用域": []
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "分镜头要素",
- "candidate": "分镜头要素",
- "link": "新建",
- "score": 0.6184,
- "top": [
- {
- "name": "构成要素",
- "score": 0.6184,
- "path": "/理念/知识/思想/概念范畴/关系结构/构成要素"
- },
- {
- "name": "镜头",
- "score": 0.5832,
- "path": "/表象/视觉/画面/镜头"
- },
- {
- "name": "构图",
- "score": 0.5817,
- "path": "/表象/视觉/画面/构图"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "分镜头表格",
- "candidate": "分镜头表格",
- "link": "新建",
- "score": 0.542,
- "top": [
- {
- "name": "影视素材",
- "score": 0.542,
- "path": "/呈现/视觉/视觉制作/素材来源/影视素材"
- },
- {
- "name": "时间轴线",
- "score": 0.5291,
- "path": "/架构/叙事/叙事组织/脉络铺排/时间组织/时间轴线"
- },
- {
- "name": "叙事逻辑",
- "score": 0.5271,
- "path": "/架构/逻辑/叙事逻辑"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "规范信息",
- "candidate": "规范信息",
- "link": "新建",
- "score": 0.6096,
- "top": [
- {
- "name": "信息呈现",
- "score": 0.6096,
- "path": "/表达/信息传达/传达手法/信息呈现"
- },
- {
- "name": "信息传达",
- "score": 0.6017,
- "path": "/表达/信息传达"
- },
- {
- "name": "完善补充",
- "score": 0.5469,
- "path": "/表达/信息传达/传达深度/补充细化/完善补充"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "科普",
- "candidate": "科普",
- "link": "复用",
- "score": 0.9994,
- "top": [
- {
- "name": "科普",
- "score": 0.9994,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "种草推荐",
- "score": 0.611,
- "path": "/行为引导/商业推广/种草推荐"
- },
- {
- "name": "解读",
- "score": 0.6087,
- "path": "/信息传递/知识传递/解读"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "常用的六种摄影构图法",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片4"
- ],
- "概要": "提升视频画面美感与表达力的六种典型布局方式",
- "kind": "子集",
- "维度拆分规则": "布局逻辑",
- "body": [
- {
- "item_name": "水平线构图",
- "item_desc": "利用地平线等水平元素,使画面稳定宽广",
- "作用域": []
- },
- {
- "item_name": "对角线构图",
- "item_desc": "利用倾斜线条引导视线,增加动感,吸引注意力",
- "作用域": []
- },
- {
- "item_name": "中心构图",
- "item_desc": "将主体放于正中心,使主体非常突出",
- "作用域": []
- },
- {
- "item_name": "框式构图",
- "item_desc": "利用周边的元素形成框架,产生穿透感或神秘感",
- "作用域": []
- },
- {
- "item_name": "九宫格构图",
- "item_desc": "按九宫格交叉点排列主体,使其更醒目",
- "作用域": []
- },
- {
- "item_name": "三分法构图",
- "item_desc": "将重点分布在画面的1/3处,用于简单化复杂画面",
- "作用域": []
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "摄影技术",
- "candidate": "摄影技术",
- "link": "新建",
- "score": 0.6397,
- "top": [
- {
- "name": "前沿技术",
- "score": 0.6397,
- "path": "/理念/知识/商业/前沿技术"
- },
- {
- "name": "构图",
- "score": 0.6309,
- "path": "/表象/视觉/画面/构图"
- },
- {
- "name": "机器人技术",
- "score": 0.6304,
- "path": "/理念/知识/商业/前沿技术/AI智能/机器人技术"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "构图布局",
- "candidate": "构图布局",
- "link": "新建",
- "score": 0.8674,
- "top": [
- {
- "name": "构图方式",
- "score": 0.8674,
- "path": "/呈现/视觉/视觉制作/构图编排/空间布局/构图方式"
- },
- {
- "name": "构图编排",
- "score": 0.8604,
- "path": "/呈现/视觉/视觉制作/构图编排"
- },
- {
- "name": "空间布局",
- "score": 0.7087,
- "path": "/呈现/视觉/视觉制作/构图编排/空间布局"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "美感",
- "candidate": "美感",
- "link": "新建",
- "score": 0.5692,
- "top": [
- {
- "name": "情感共鸣",
- "score": 0.5692,
- "path": "/表达/互动引导/情感连接/情感共鸣"
- },
- {
- "name": "情感张力",
- "score": 0.5689,
- "path": "/表达/论证说理/分析论证/对比反差/情感张力"
- },
- {
- "name": "情感表达",
- "score": 0.5623,
- "path": "/表达/情感表达"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "视觉引导",
- "candidate": "视觉引导",
- "link": "新建",
- "score": 0.7313,
- "top": [
- {
- "name": "行动引导",
- "score": 0.7313,
- "path": "/表达/互动引导/行动引导"
- },
- {
- "name": "互动引导",
- "score": 0.7215,
- "path": "/表达/互动引导"
- },
- {
- "name": "视觉开篇",
- "score": 0.7135,
- "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "教学",
- "candidate": "教学",
- "link": "复用",
- "score": 1.0,
- "top": [
- {
- "name": "教学",
- "score": 1.0,
- "path": "/信息传递/知识传递/教学"
- },
- {
- "name": "知识传递",
- "score": 0.6253,
- "path": "/信息传递/知识传递"
- },
- {
- "name": "科普",
- "score": 0.561,
- "path": "/信息传递/知识传递/科普"
- }
- ]
- }
- ]
- },
- {
- "id": "k4",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "短视频脚本黄金结构",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片3"
- ],
- "概要": "短视频从头到尾的线性叙事组成序列",
- "kind": "序列",
- "维度拆分规则": null,
- "body": [
- {
- "item_name": "引子",
- "item_desc": "通过视觉冲击或创意起手,利用开头噱头抓住用户",
- "作用域": []
- },
- {
- "item_name": "内容主体",
- "item_desc": "进行中间论述,把握故事线与节奏",
- "作用域": []
- },
- {
- "item_name": "结尾",
- "item_desc": "总结全文,留下印象点、情感寄托或行动引导",
- "作用域": []
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "叙事序列",
- "candidate": "叙事序列",
- "link": "新建",
- "score": 0.7423,
- "top": [
- {
- "name": "历史叙事",
- "score": 0.7423,
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
- },
- {
- "name": "关系结构",
- "score": 0.596,
- "path": "/理念/知识/思想/概念范畴/关系结构"
- },
- {
- "name": "因果推理",
- "score": 0.5791,
- "path": "/理念/知识/思想/逻辑原理/因果推理"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "线性结构",
- "candidate": "线性结构",
- "link": "新建",
- "score": 0.6552,
- "top": [
- {
- "name": "并列结构",
- "score": 0.6552,
- "path": "/架构/叙事/叙事技法/对照叙事/并列结构"
- },
- {
- "name": "对话结构",
- "score": 0.6335,
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
- },
- {
- "name": "分段结构",
- "score": 0.6228,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "节奏控制",
- "candidate": "节奏控制",
- "link": "新建",
- "score": 0.7325,
- "top": [
- {
- "name": "推进节奏",
- "score": 0.7325,
- "path": "/结构/叙事推进/推进节奏"
- },
- {
- "name": "基调设定",
- "score": 0.5629,
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
- },
- {
- "name": "叙事推进",
- "score": 0.5489,
- "path": "/结构/叙事推进"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "留人钩子",
- "candidate": "留人钩子",
- "link": "新建",
- "score": 0.501,
- "top": [
- {
- "name": "悬念设置",
- "score": 0.501,
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
- },
- {
- "name": "结构回扣",
- "score": 0.4456,
- "path": "/结构/叙事推进/收束归纳/闭环收束/结构回扣"
- },
- {
- "name": "动机激发",
- "score": 0.4281,
- "path": "/表达/信息传达/传达手法/强调突出/动机激发"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "逻辑梳理",
- "candidate": "逻辑梳理",
- "link": "新建",
- "score": 0.5789,
- "top": [
- {
- "name": "事实呈现",
- "score": 0.5789,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "分析",
- "score": 0.5635,
- "path": "/信息传递/知识传递/分析"
- },
- {
- "name": "解读",
- "score": 0.5486,
- "path": "/信息传递/知识传递/解读"
- }
- ]
- }
- ]
- },
- {
- "id": "k5",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "Vlog脚本创作公式清单",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片3"
- ],
- "概要": "针对不同情绪反馈的Vlog内容构成方案",
- "kind": "子集",
- "维度拆分规则": "想引发的观众反应",
- "body": [
- {
- "item_name": "共鸣公式",
- "item_desc": "共鸣 = 人物 + 状态 + 情感",
- "作用域": []
- },
- {
- "item_name": "好奇公式",
- "item_desc": "好奇 = 时间/观点 + 悬念",
- "作用域": []
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "Vlog内容要素",
- "candidate": "Vlog内容要素",
- "link": "新建",
- "score": 0.519,
- "top": [
- {
- "name": "构成要素",
- "score": 0.519,
- "path": "/理念/知识/思想/概念范畴/关系结构/构成要素"
- },
- {
- "name": "动效字幕",
- "score": 0.5041,
- "path": "/表象/视觉/符号/文字符号/字幕/动效字幕"
- },
- {
- "name": "构图",
- "score": 0.4993,
- "path": "/表象/视觉/画面/构图"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "创作公式",
- "candidate": "创作公式",
- "link": "新建",
- "score": 0.5841,
- "top": [
- {
- "name": "改编创作",
- "score": 0.5841,
- "path": "/架构/修辞/修辞意象/意象引述/改编创作"
- },
- {
- "name": "符号转化",
- "score": 0.5603,
- "path": "/架构/修辞/修辞意象/比拟转化/符号转化"
- },
- {
- "name": "视觉制作",
- "score": 0.5576,
- "path": "/呈现/视觉/视觉制作"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "共鸣感",
- "candidate": "共鸣感",
- "link": "新建",
- "score": 0.7758,
- "top": [
- {
- "name": "角色代入共鸣",
- "score": 0.7758,
- "path": "/情感/同感/角色代入共鸣"
- },
- {
- "name": "身份归属共鸣",
- "score": 0.7487,
- "path": "/情感/同感/身份归属共鸣"
- },
- {
- "name": "情绪处境共鸣",
- "score": 0.7387,
- "path": "/情感/同感/情绪处境共鸣"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "好奇感",
- "candidate": "好奇感",
- "link": "新建",
- "score": 0.7321,
- "top": [
- {
- "name": "好奇",
- "score": 0.7321,
- "path": "/认知/好奇"
- },
- {
- "name": "美感",
- "score": 0.6044,
- "path": "/情感/美感"
- },
- {
- "name": "悬念期待",
- "score": 0.5529,
- "path": "/认知/好奇/悬念期待"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "情绪调动",
- "candidate": "情绪调动",
- "link": "新建",
- "score": 0.7497,
- "top": [
- {
- "name": "情感动员",
- "score": 0.7497,
- "path": "/表达/互动引导/情感连接/情感动员"
- },
- {
- "name": "动机激发",
- "score": 0.6621,
- "path": "/表达/信息传达/传达手法/强调突出/动机激发"
- },
- {
- "name": "情感共鸣",
- "score": 0.6611,
- "path": "/表达/互动引导/情感连接/情感共鸣"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "方法建模",
- "candidate": "方法建模",
- "link": "新建",
- "score": 0.5298,
- "top": [
- {
- "name": "行为引导",
- "score": 0.5298,
- "path": "/行为引导"
- },
- {
- "name": "分析",
- "score": 0.5138,
- "path": "/信息传递/知识传递/分析"
- },
- {
- "name": "教学",
- "score": 0.4942,
- "path": "/信息传递/知识传递/教学"
- }
- ]
- }
- ]
- },
- {
- "id": "k6",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "视频节奏的时长分配原理",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片1"
- ],
- "概要": "根据视频长度调整注意力分配与主题呈现速度的原则",
- "阐述": "长视频需要通过周期性的刺激来维持用户注意力,通常每15秒需设置一个重点内容;而短视频留给创作者的时间极短,必须在3-5秒内迅速呈现出核心主题,否则用户极易流失。",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "视频时长",
- "candidate": "视频时长",
- "link": "新建",
- "score": 0.8209,
- "top": [
- {
- "name": "具体时长",
- "score": 0.8209,
- "path": "/表象/视觉/时间/时段/时间跨度/具体时长"
- },
- {
- "name": "时间",
- "score": 0.6025,
- "path": "/表象/视觉/时间"
- },
- {
- "name": "时间跨度",
- "score": 0.5975,
- "path": "/表象/视觉/时间/时段/时间跨度"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "重心分配",
- "candidate": "重心分配",
- "link": "新建",
- "score": 0.6311,
- "top": [
- {
- "name": "资源分配",
- "score": 0.6311,
- "path": "/理念/知识/政治/国家治理/政策制度/资源分配"
- },
- {
- "name": "构图",
- "score": 0.5186,
- "path": "/表象/视觉/画面/构图"
- },
- {
- "name": "力量对比",
- "score": 0.5117,
- "path": "/理念/知识/政治/国际政治/国际博弈/力量对比"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "节奏编排",
- "candidate": "节奏编排",
- "link": "新建",
- "score": 0.803,
- "top": [
- {
- "name": "节奏控制",
- "score": 0.803,
- "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/节奏控制"
- },
- {
- "name": "节奏韵律",
- "score": 0.7624,
- "path": "/架构/修辞/修辞意象/句式辞格/韵律句式/节奏韵律"
- },
- {
- "name": "节奏特征",
- "score": 0.7311,
- "path": "/呈现/听觉/配乐/节奏特征"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "注意力保持",
- "candidate": "注意力保持",
- "link": "新建",
- "score": 0.5565,
- "top": [
- {
- "name": "回归聚焦",
- "score": 0.5565,
- "path": "/结构/叙事推进/收束归纳/回归聚焦"
- },
- {
- "name": "动机激发",
- "score": 0.5556,
- "path": "/表达/信息传达/传达手法/强调突出/动机激发"
- },
- {
- "name": "吸引关注",
- "score": 0.5521,
- "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "科普",
- "candidate": "科普",
- "link": "复用",
- "score": 0.9994,
- "top": [
- {
- "name": "科普",
- "score": 0.9994,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "种草推荐",
- "score": 0.611,
- "path": "/行为引导/商业推广/种草推荐"
- },
- {
- "name": "解读",
- "score": 0.6087,
- "path": "/信息传递/知识传递/解读"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "6901e15a0000000003019fa3",
- "source_id": "xhs_6901e15a0000000003019fa3",
- "title": "爆款标题公式直接抄❗️笔记想不火都难",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_1.webp",
- "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_2.webp",
- "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_3.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "3个万能公式:1. 时间+结果+经验(例:半年时间涨粉11w,全靠这个万能公式);2. 痛点+解决方法+保证(例:小红书不涨粉,3大技巧照做就对了);3. 方法+保证(例:傻瓜式化妆手法,有手就行)。",
- "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_1.webp"
- },
- {
- "index": 2,
- "content": "前4种标题技巧:1. 提问式(用困惑开头直击需求);2. 设问式(先抛问题再给方案,勾起好奇预告价值);3. 数字式(具体数字降低决策成本,自带干货感);4. 利益式(把用户能得到的好处摆上台面)。",
- "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_2.webp"
- },
- {
- "index": 3,
- "content": "后5种标题技巧:5. 悬念式(藏起关键细节,只说一半内容激发好奇);6. 对比式(制造差异感和冲突感);7. 劝诫式(利用避坑心理,抓住用户怕失去的重视感);8. 共情式(说出用户想说没说的话引发共鸣);9. 热点式(绑定节日、热门事件借势营销)。",
- "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_3.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "小红书笔记标题3个万能公式",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片1"
- ],
- "概要": "提供三种可直接套用的标题组块逻辑,通过组合时间、结果、痛点等要素吸引点击。",
- "kind": "子集",
- "维度拆分规则": "标题构成的侧重点",
- "body": [
- {
- "item_name": "时间+结果+经验",
- "item_desc": "构成要素为具体的执行时间、达成的结果及总结的经验。适用于有具体成果背书的内容。例:『半年时间涨粉11w,全靠这个万能公式』,用具象数字和结果钩住用户。",
- "作用域": []
- },
- {
- "item_name": "痛点+解决方法+保证",
- "item_desc": "构成要素为点出用户当下的困扰、给出对策并提供效果承诺。适用于攻略类或教程类内容。例:『小红书不涨粉,3大技巧照做就对了』,精准戳中需求并下承诺。",
- "作用域": []
- },
- {
- "item_name": "方法+保证",
- "item_desc": "直接展示操作方法并给予效果保障。旨在传达一种易操作感,降低用户的决策/学习门槛。例:『傻瓜式化妆手法,有手就行』。",
- "作用域": []
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "笔记标题",
- "candidate": "笔记标题",
- "link": "新建",
- "score": 0.7256,
- "top": [
- {
- "name": "标题",
- "score": 0.7256,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "说明注释",
- "score": 0.5897,
- "path": "/表象/视觉/符号/文字符号/标注/说明注释"
- },
- {
- "name": "标注",
- "score": 0.5583,
- "path": "/表象/视觉/符号/文字符号/标注"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "标题公式",
- "candidate": "标题公式",
- "link": "新建",
- "score": 0.7428,
- "top": [
- {
- "name": "标题",
- "score": 0.7428,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "正文",
- "score": 0.5705,
- "path": "/表象/视觉/符号/文字符号/正文"
- },
- {
- "name": "数据字幕",
- "score": 0.5522,
- "path": "/表象/视觉/符号/文字符号/字幕/数据字幕"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "标题结构",
- "candidate": "标题结构",
- "link": "新建",
- "score": 0.7505,
- "top": [
- {
- "name": "结构编排",
- "score": 0.7505,
- "path": "/架构/叙事/叙事组织/脉络铺排/结构编排"
- },
- {
- "name": "结构编排",
- "score": 0.7505,
- "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排"
- },
- {
- "name": "对话结构",
- "score": 0.7247,
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "点击吸引",
- "candidate": "点击吸引",
- "link": "新建",
- "score": 0.7086,
- "top": [
- {
- "name": "吸引关注",
- "score": 0.7086,
- "path": "/表达/互动引导/吸引关注"
- },
- {
- "name": "吸引关注",
- "score": 0.7083,
- "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注"
- },
- {
- "name": "互动引导",
- "score": 0.5995,
- "path": "/表达/互动引导"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "价值传达",
- "candidate": "价值传达",
- "link": "新建",
- "score": 0.7605,
- "top": [
- {
- "name": "信息传达",
- "score": 0.7605,
- "path": "/表达/信息传达"
- },
- {
- "name": "价值建构",
- "score": 0.7055,
- "path": "/表达/论证说理/提炼升华/价值建构"
- },
- {
- "name": "传达深度",
- "score": 0.7025,
- "path": "/表达/信息传达/传达深度"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "起标题",
- "candidate": "起标题",
- "link": "新建",
- "score": 0.5213,
- "top": [
- {
- "name": "解读",
- "score": 0.5213,
- "path": "/信息传递/知识传递/解读"
- },
- {
- "name": "科普",
- "score": 0.5188,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "事实呈现",
- "score": 0.511,
- "path": "/信息传递/事实呈现"
- }
- ]
- }
- ]
- },
- {
- "id": "k2",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "标题创作的9种实用技巧",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片2",
- "卡片3"
- ],
- "概要": "通过不同的切入点和心理触点,改变标题的表达方式以提升点击率。",
- "kind": "子集",
- "维度拆分规则": "类型枚举",
- "body": [
- {
- "item_name": "提问式",
- "item_desc": "用困惑开头直击需求,直接命中用户的疑问或痛点。",
- "作用域": []
- },
- {
- "item_name": "设问式",
- "item_desc": "先抛问题再给方案,通过自问自答勾起好奇心并预告内容价值。",
- "作用域": []
- },
- {
- "item_name": "数字式",
- "item_desc": "使用具体数字(如价格、数量、天数等),增强干货感并降低用户的决策成本。",
- "作用域": []
- },
- {
- "item_name": "利益式",
- "item_desc": "直接展现价值,把用户能通过笔记得到的好处摆在台面上。",
- "作用域": []
- },
- {
- "item_name": "悬念式",
- "item_desc": "隐藏关键细节或结论,只说一半内容,激发点击进去寻找答案的好奇心。",
- "作用域": []
- },
- {
- "item_name": "对比式",
- "item_desc": "通过前后或不同对象之间的状态对比,制造差异感和冲突感。",
- "作用域": []
- },
- {
- "item_name": "劝诫式",
- "item_desc": "利用避坑和规避损失的心理,抓住用户害怕失去或犯错的重视感。",
- "作用域": []
- },
- {
- "item_name": "共情式",
- "item_desc": "替人发声,说出用户想说但没说出的话,以此引发强烈的情绪共鸣。",
- "作用域": []
- },
- {
- "item_name": "热点式",
- "item_desc": "绑定节日、热门人物或社会热点事件进行借势营销。",
- "作用域": []
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "笔记标题",
- "candidate": "笔记标题",
- "link": "新建",
- "score": 0.7256,
- "top": [
- {
- "name": "标题",
- "score": 0.7256,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "说明注释",
- "score": 0.5897,
- "path": "/表象/视觉/符号/文字符号/标注/说明注释"
- },
- {
- "name": "标注",
- "score": 0.5583,
- "path": "/表象/视觉/符号/文字符号/标注"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "心理触点",
- "candidate": "心理触点",
- "link": "新建",
- "score": 0.6499,
- "top": [
- {
- "name": "心理认知",
- "score": 0.6499,
- "path": "/理念/知识/身心科学/心理认知"
- },
- {
- "name": "心理调节",
- "score": 0.6238,
- "path": "/理念/知识/身心科学/心理认知/心理状态问题/心理调节"
- },
- {
- "name": "心理状态问题",
- "score": 0.6159,
- "path": "/理念/知识/身心科学/心理认知/心理状态问题"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "提问式",
- "candidate": "提问式",
- "link": "新建",
- "score": 0.8162,
- "top": [
- {
- "name": "设问式",
- "score": 0.8162,
- "path": "/架构/修辞/修辞意象/句式辞格/问答句式/设问式"
- },
- {
- "name": "反问式",
- "score": 0.7928,
- "path": "/架构/修辞/修辞意象/句式辞格/问答句式/反问式"
- },
- {
- "name": "问答句式",
- "score": 0.7431,
- "path": "/架构/修辞/修辞意象/句式辞格/问答句式"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "对比式",
- "candidate": "对比式",
- "link": "新建",
- "score": 0.7563,
- "top": [
- {
- "name": "对比反差",
- "score": 0.7563,
- "path": "/架构/创意/对比反差"
- },
- {
- "name": "差异对比",
- "score": 0.7422,
- "path": "/架构/创意/对比反差/反差错位/通用反差/差异对比"
- },
- {
- "name": "对比分析",
- "score": 0.7415,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/对比分析"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "好奇感",
- "candidate": "好奇感",
- "link": "新建",
- "score": 0.7313,
- "top": [
- {
- "name": "好奇",
- "score": 0.7313,
- "path": "/认知/好奇"
- },
- {
- "name": "美感",
- "score": 0.602,
- "path": "/情感/美感"
- },
- {
- "name": "悬念期待",
- "score": 0.5508,
- "path": "/认知/好奇/悬念期待"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "共鸣感",
- "candidate": "共鸣感",
- "link": "新建",
- "score": 0.7737,
- "top": [
- {
- "name": "角色代入共鸣",
- "score": 0.7737,
- "path": "/情感/同感/角色代入共鸣"
- },
- {
- "name": "身份归属共鸣",
- "score": 0.7461,
- "path": "/情感/同感/身份归属共鸣"
- },
- {
- "name": "情绪处境共鸣",
- "score": 0.7365,
- "path": "/情感/同感/情绪处境共鸣"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "悬念设置",
- "candidate": "悬念设置",
- "link": "复用",
- "score": 1.0,
- "top": [
- {
- "name": "悬念设置",
- "score": 1.0,
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
- },
- {
- "name": "情感铺垫",
- "score": 0.6462,
- "path": "/结构/叙事推进/铺垫准备/情感铺垫"
- },
- {
- "name": "设定铺垫",
- "score": 0.6262,
- "path": "/结构/叙事推进/铺垫准备/设定铺垫"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "利益承诺",
- "candidate": "利益承诺",
- "link": "新建",
- "score": 0.5615,
- "top": [
- {
- "name": "价值肯定",
- "score": 0.5615,
- "path": "/表达/论证说理/分析论证/论证评判/肯定论证/价值肯定"
- },
- {
- "name": "价值升华",
- "score": 0.5195,
- "path": "/结构/叙事推进/收束归纳/闭环收束/价值升华"
- },
- {
- "name": "方案提供",
- "score": 0.5064,
- "path": "/表达/信息传达/传达手法/信息呈现/方案提供"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "提升点击率",
- "candidate": "提升点击率",
- "link": "新建",
- "score": 0.5962,
- "top": [
- {
- "name": "商业推广",
- "score": 0.5962,
- "path": "/行为引导/商业推广"
- },
- {
- "name": "转发",
- "score": 0.513,
- "path": "/行为引导/传播/转发"
- },
- {
- "name": "种草推荐",
- "score": 0.5095,
- "path": "/行为引导/商业推广/种草推荐"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "69ff58670000000023016fa2",
- "source_id": "xhs_69ff58670000000023016fa2",
- "title": "海外营销灵感|五月爆款Reels创意合集",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/69ff58670000000023016fa2",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_69ff58670000000023016fa2/image_1.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_69ff58670000000023016fa2/image_1.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "海外短视频爆款创意策略清单",
- "业务阶段": [
- "灵感",
- "脚本"
- ],
- "出处": [
- "卡片2",
- "卡片3",
- "卡片4"
- ],
- "概要": "针对海外Reels视频创作的三种可迁移的爆款创意表现形式。",
- "kind": "子集",
- "维度拆分规则": "类型枚举",
- "body": [
- {
- "item_name": "超现实主义(SURREALISM)",
- "item_desc": "将日常生活物品巨大化。通过体积对比产生视觉冲击力,创造新鲜感。适合原材料/纯净成分品牌进行视觉吸引。例:@the_ordinary。",
- "作用域": []
- },
- {
- "item_name": "错觉式转场(ILLUSION TRANSTION)",
- "item_desc": "利用看似背景的物体作为遮挡或引导进行转场,利用背景与前景的巧妙一致性。适合低预算追求高质量质感的创作场景。",
- "作用域": []
- },
- {
- "item_name": "反差式展示(THE PROUD FOUNDER)",
- "item_desc": "创始人先展示凌乱、未修边幅的状态(Rotting),接着切入作为成功品牌创始人的自信状态。利用巨大的心理与视觉落差产生张力,适合用于与潜在客户建立情感联结。",
- "作用域": []
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "日常生活物品",
- "candidate": "日常生活物品",
- "link": "新建",
- "score": 0.8234,
- "top": [
- {
- "name": "生活日用品",
- "score": 0.8234,
- "path": "/表象/视觉/实体/物品/生活日用品"
- },
- {
- "name": "物品",
- "score": 0.7176,
- "path": "/表象/视觉/实体/物品"
- },
- {
- "name": "日常活动",
- "score": 0.6873,
- "path": "/表象/视觉/行为/日常活动"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "体积对比",
- "candidate": "体积对比",
- "link": "新建",
- "score": 0.6777,
- "top": [
- {
- "name": "力量对比",
- "score": 0.6777,
- "path": "/理念/知识/政治/国际政治/国际博弈/力量对比"
- },
- {
- "name": "对比差异",
- "score": 0.6754,
- "path": "/理念/知识/思想/概念范畴/关系结构/对比差异"
- },
- {
- "name": "空间区域",
- "score": 0.5406,
- "path": "/表象/视觉/空间/空间区域"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "巨大化视觉",
- "candidate": "巨大化视觉",
- "link": "新建",
- "score": 0.6757,
- "top": [
- {
- "name": "视觉增强",
- "score": 0.6757,
- "path": "/呈现/视觉/视觉制作/后期处理/动态特效处理/视觉增强"
- },
- {
- "name": "视觉",
- "score": 0.6663,
- "path": "/呈现/视觉"
- },
- {
- "name": "视觉画面",
- "score": 0.6402,
- "path": "/呈现/视觉/视觉画面"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "新鲜感",
- "candidate": "新鲜感",
- "link": "新建",
- "score": 0.6093,
- "top": [
- {
- "name": "美感",
- "score": 0.6093,
- "path": "/情感/美感"
- },
- {
- "name": "情感",
- "score": 0.5686,
- "path": "/情感"
- },
- {
- "name": "视觉美感",
- "score": 0.5589,
- "path": "/情感/美感/视觉美感"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "视觉冲击力营造",
- "candidate": "视觉冲击力营造",
- "link": "新建",
- "score": 0.702,
- "top": [
- {
- "name": "氛围营造",
- "score": 0.702,
- "path": "/表达/氛围营造"
- },
- {
- "name": "视觉开篇",
- "score": 0.6631,
- "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇"
- },
- {
- "name": "视觉对比",
- "score": 0.6109,
- "path": "/表达/信息传达/传达深度/补充细化/视觉对比"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "吸引注意力",
- "candidate": "吸引注意力",
- "link": "新建",
- "score": 0.5451,
- "top": [
- {
- "name": "引流",
- "score": 0.5451,
- "path": "/行为引导/传播/引流"
- },
- {
- "name": "行为引导",
- "score": 0.5342,
- "path": "/行为引导"
- },
- {
- "name": "呼吁",
- "score": 0.5325,
- "path": "/情感联结/情感抒发/呼吁"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "前景背景一致性",
- "candidate": "前景背景一致性",
- "link": "新建",
- "score": 0.5928,
- "top": [
- {
- "name": "光影效果",
- "score": 0.5928,
- "path": "/表象/视觉/画面/光影/光影效果"
- },
- {
- "name": "场景氛围",
- "score": 0.5736,
- "path": "/表象/视觉/画面/后期/情绪意境/场景氛围"
- },
- {
- "name": "构图",
- "score": 0.5685,
- "path": "/表象/视觉/画面/构图"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "错觉式转场",
- "candidate": "错觉式转场",
- "link": "新建",
- "score": 0.7556,
- "top": [
- {
- "name": "转场切换",
- "score": 0.7556,
- "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/转场切换"
- },
- {
- "name": "剪辑手法",
- "score": 0.6421,
- "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法"
- },
- {
- "name": "超现实特效",
- "score": 0.6277,
- "path": "/呈现/视觉/视觉制作/后期处理/动态特效处理/超现实特效"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "遮挡转场",
- "candidate": "遮挡转场",
- "link": "新建",
- "score": 0.7783,
- "top": [
- {
- "name": "转场切换",
- "score": 0.7783,
- "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/转场切换"
- },
- {
- "name": "剪辑手法",
- "score": 0.6049,
- "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法"
- },
- {
- "name": "推拉运镜",
- "score": 0.59,
- "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄方式/推拉运镜"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "画面质感",
- "candidate": "画面质感",
- "link": "新建",
- "score": 0.6046,
- "top": [
- {
- "name": "细节呈现",
- "score": 0.6046,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现"
- },
- {
- "name": "视角呈现",
- "score": 0.5944,
- "path": "/表达/信息传达/传达手法/视角呈现"
- },
- {
- "name": "品质体现",
- "score": 0.5823,
- "path": "/表达/形象塑造/品质体现"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "降低创作成本",
- "candidate": "降低创作成本",
- "link": "新建",
- "score": 0.4436,
- "top": [
- {
- "name": "裂变",
- "score": 0.4436,
- "path": "/行为引导/裂变"
- },
- {
- "name": "商业推广",
- "score": 0.4354,
- "path": "/行为引导/商业推广"
- },
- {
- "name": "科普",
- "score": 0.4316,
- "path": "/信息传递/知识传递/科普"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "品牌创始人",
- "candidate": "品牌创始人",
- "link": "新建",
- "score": 0.6376,
- "top": [
- {
- "name": "品牌合作",
- "score": 0.6376,
- "path": "/理念/事件/商业事件/品牌合作"
- },
- {
- "name": "商业品牌标识",
- "score": 0.5492,
- "path": "/表象/视觉/符号/图案符号/标识图案/商业品牌标识"
- },
- {
- "name": "文化理念",
- "score": 0.5324,
- "path": "/理念/知识/文化/传统文化/文化理念"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "个人状态对比",
- "candidate": "个人状态对比",
- "link": "新建",
- "score": 0.6522,
- "top": [
- {
- "name": "对比差异",
- "score": 0.6522,
- "path": "/理念/知识/思想/概念范畴/关系结构/对比差异"
- },
- {
- "name": "生活状态",
- "score": 0.65,
- "path": "/理念/现象/生活状态"
- },
- {
- "name": "生活状态",
- "score": 0.6495,
- "path": "/理念/现象/生活状态/个人境遇/生活状态"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "反差展示结构",
- "candidate": "反差展示结构",
- "link": "新建",
- "score": 0.8047,
- "top": [
- {
- "name": "反差构建",
- "score": 0.8047,
- "path": "/架构/策略/认知引导/话语影响/标题操控/反差构建"
- },
- {
- "name": "对比反差",
- "score": 0.7621,
- "path": "/架构/创意/对比反差"
- },
- {
- "name": "感知反差",
- "score": 0.7249,
- "path": "/架构/创意/对比反差/反差错位/定向反差/感知反差"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "心理落差感",
- "candidate": "心理落差感",
- "link": "新建",
- "score": 0.5836,
- "top": [
- {
- "name": "反差冲击",
- "score": 0.5836,
- "path": "/认知/惊奇/反差冲击"
- },
- {
- "name": "悬念期待",
- "score": 0.5534,
- "path": "/认知/好奇/悬念期待"
- },
- {
- "name": "情感",
- "score": 0.553,
- "path": "/情感"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "视觉张力",
- "candidate": "视觉张力",
- "link": "新建",
- "score": 0.7703,
- "top": [
- {
- "name": "情感张力",
- "score": 0.7703,
- "path": "/表达/论证说理/分析论证/对比反差/情感张力"
- },
- {
- "name": "视觉对比",
- "score": 0.7107,
- "path": "/表达/信息传达/传达深度/补充细化/视觉对比"
- },
- {
- "name": "视觉开篇",
- "score": 0.6838,
- "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "建立情感联结",
- "candidate": "建立情感联结",
- "link": "新建",
- "score": 0.8765,
- "top": [
- {
- "name": "情感联结",
- "score": 0.8765,
- "path": "/情感联结"
- },
- {
- "name": "情感抒发",
- "score": 0.5899,
- "path": "/情感联结/情感抒发"
- },
- {
- "name": "关系维护",
- "score": 0.5641,
- "path": "/情感联结/关系维护"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "7589257893544165455",
- "source_id": "dy_7589257893544165455",
- "title": "如何用AI十几秒制作一段高质量精彩的视频...",
- "platform": "douyin",
- "url": "https://www.douyin.com/video/7589257893544165455",
- "media": {
- "type": "video",
- "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
- "images": []
- },
- "cards": [
- {
- "index": 1,
- "content": "利用豆包生成创意提示词。How:1. 开启豆包的“深度思考”模式;2. 输入身份及需求(如:我是一名旅游视频创作者,请帮我写一段关于上海旅游的视频描述词,要求30字以内);3. 在生成的结果中选择并复制最满意的一条。",
- "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
- "start": 0.0,
- "end": 23.0
- },
- {
- "index": 2,
- "content": "使用“文生视频”工具转换内容。How:1. 在微信搜索并进入“创作神器”小程序;2. 点击“文生视频”功能;3. 将复制好的描述词粘贴进输入框。",
- "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
- "start": 24.0,
- "end": 33.0
- },
- {
- "index": 3,
- "content": "优化参数并生成最终视频。Why:“灵感扩写”能自动丰富文案细节,让生成的画面更具电影感和丰富度;选择 9:16 比例更适合短视频平台分发。。How:1. 点击“灵感扩写”,让 AI 丰富画面细节描述;2. 设置分辨率(如 9:16);3. 点击“生成视频”并等待渲染完成下载即可。",
- "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
- "start": 34.0,
- "end": 51.0
- }
- ],
- "no_knowledge": true,
- "knowledges": []
- },
- {
- "post_id": "6a33655e000000000f0055af",
- "source_id": "6a33655e000000000f0055af",
- "title": "(取数失败 6a33655e000000000f0055af)",
- "platform": "xiaohongshu",
- "url": "",
- "media": {
- "type": "image",
- "images": []
- },
- "cards": [],
- "error": "business_error: code=-21001 msg=小红书接口异常: 6a33655e000000000f0055af 获取详情失败",
- "knowledges": []
- }
- ]
- }
|