Create-knowledge-find-decode/web/payloads.json

[
  {
    "source": {
      "id": "xhs_699308fa0000000016009697",
      "source_type": "post",
      "title": "真正能爆的选题，往往是你写完后感觉羞耻的",
      "author": "方圆的增长飞轮",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
      }
    },
    "title": "爆款选题的羞耻感与冒犯感原理",
    "content": "主张：好选题应具备「羞耻感」与「冒犯感」，触碰真实但被社交礼仪包裹的内容。\n【这种感觉为什么是爆款信号】（为什么）\n  羞耻感和冒犯感意味着选题触碰到了大众平时不敢说出口的内容（痛点穿透力），或是对某种『正确共识』的冒犯。这种创作者感受到的压力，本质上是踩中大众神经的信号。\n【基于信号强弱的选题取舍】（取舍）\n  所以选题应偏向那些让你感到『不好意思、直白、甚至怀疑自己在装』的内容（这类能爆）；砍掉或避开那些安全、正确、写完心安理得的选题（这类通常让观众无感）。",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "why原理"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "爆款选题信号"
      },
      {
        "scope_type": "substance",
        "value": "大众痛点"
      },
      {
        "scope_type": "feeling",
        "value": "羞耻感"
      },
      {
        "scope_type": "feeling",
        "value": "冒犯感"
      },
      {
        "scope_type": "effect",
        "value": "痛点"
      },
      {
        "scope_type": "effect",
        "value": "选题取舍"
      },
      {
        "scope_type": "intent",
        "value": "寻找爆款选题"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "选题"
      },
      {
        "key": "业务阶段",
        "type": "str",
        "value": "灵感"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_699308fa0000000016009697",
      "source_type": "post",
      "title": "真正能爆的选题，往往是你写完后感觉羞耻的",
      "author": "方圆的增长飞轮",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
      }
    },
    "title": "爆款选题的深层逻辑：共识失灵",
    "content": "主张：爆款本质是寻找并撕裂『正确共识（圣经句）的失灵瞬间』。\n【共识失灵的发生机制】（为什么）\n  观众不缺正确答案，而是需要有人帮他们说出『这个正确答案在你身上根本不好使』。爆款是在撕裂一个信念而非加固它，指出圣经句在特定场景下的完全失效。\n【选题切入点的取舍】（取舍）\n  创作时应侧重于寻找『道理都懂但做不到/不好使』的缝隙，而不是重复输出大众公认的正确逻辑。",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "why原理"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "社会共识"
      },
      {
        "scope_type": "substance",
        "value": "认知失灵"
      },
      {
        "scope_type": "form",
        "value": "反向叙事"
      },
      {
        "scope_type": "effect",
        "value": "观念撕裂"
      },
      {
        "scope_type": "effect",
        "value": "切入点"
      },
      {
        "scope_type": "intent",
        "value": "颠覆认知"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "选题"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_699308fa0000000016009697",
      "source_type": "post",
      "title": "真正能爆的选题，往往是你写完后感觉羞耻的",
      "author": "方圆的增长飞轮",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
      }
    },
    "title": "爆款选题提取的两种实操途径",
    "content": {
      "name": "爆款选题提取的两种实操途径",
      "kind": "子集",
      "维度拆分规则": "提取选题线索的获取形态",
      "body": [
        {
          "item_name": "共识失灵法",
          "item_desc": "列出赛道正确共识，追问『什么情况下，严格按这句话做反而越做越差？』从而锚定新选题。例：内容为王什么时候失效。",
          "作用域": []
        },
        {
          "item_name": "评论区裂缝提取法",
          "item_desc": "去竞品爆款评论区寻找『道理我都懂，但是……』的评论，提取『但是』后面的内容，作为现成的、经过市场验证的选题。这是圣经句的裂缝。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "选题线索"
      },
      {
        "scope_type": "substance",
        "value": "评论区反馈"
      },
      {
        "scope_type": "form",
        "value": "共识失灵法"
      },
      {
        "scope_type": "form",
        "value": "竞品分析法"
      },
      {
        "scope_type": "effect",
        "value": "选题"
      },
      {
        "scope_type": "intent",
        "value": "辅助选题决策"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "选题"
      },
      {
        "key": "业务阶段",
        "type": "str",
        "value": "灵感"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "通过寻找共识失灵点或从竞品评论区提取选题裂缝的方法清单。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_698481e1000000000a02a7c1",
      "source_type": "post",
      "title": "7种编剧常用的叙事结构，写剧不用愁！",
      "author": "Irvin是个编剧（接稿版）",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1"
      }
    },
    "title": "7种叙事结构及其适用场景",
    "content": {
      "name": "7种叙事结构及其适用场景",
      "kind": "子集",
      "维度拆分规则": "叙事组织逻辑与时间线构成方式",
      "body": [
        {
          "item_name": "三幕式结构",
          "item_desc": "最基础的线性叙事。第一幕（开端）交代背景、人设及触发冲突；第二幕（发展）是主体，核心冲突升级，人物遭遇阻碍并成长；第三幕（高潮与结局）矛盾爆发并解决，给冲突收尾。何时选：适合大多数剧情片和商业片。",
          "作用域": []
        },
        {
          "item_name": "英雄之旅结构",
          "item_desc": "核心是“平凡人到英雄的蜕变”，分为启程（离开舒适区）、考验（核心阶段，面对挑战结识盟友）、归来（获得收获回归，主角已截然不同）。何时选：适合成长、励志类故事。",
          "作用域": []
        },
        {
          "item_name": "非线性结构",
          "item_desc": "打破时间先后，通过时间拆解重组推进（闪回、闪前、插叙、倒叙或多视角）。目的是制造悬念、增强张力。何时选：适配悬疑、犯罪类故事。",
          "作用域": []
        },
        {
          "item_name": "环形结构",
          "item_desc": "结尾与开端呼应形成闭环。分为：非循环类（场景/台词呼应形成宿命感）；带循环类（主角反复经历某段事件直到达成目标打破循环）。何时选：适合科幻、悬疑、温情向。",
          "作用域": []
        },
        {
          "item_name": "多线叙事结构",
          "item_desc": "多条独立故事线并行推进并在节点交汇，线索间暗藏因果或共同主题。通过丰富维度提升剧情密度。何时选：适配群像戏、喜剧、犯罪题材。",
          "作用域": []
        },
        {
          "item_name": "嵌套式结构",
          "item_desc": "又叫套层结构，故事中包含故事（如戏中戏、梦中梦）。内外层互相勾连、影响走向，拓展想象空间。何时选：适合科幻、奇幻、文艺类。",
          "作用域": []
        },
        {
          "item_name": "反结构",
          "item_desc": "又叫碎片化结构。打破传统框架，抛弃线性逻辑和核心冲突，靠状态、细节描述打动观众，内容多为碎片化拼接。何时选：适配文艺片、实验性影片，侧重氛围营造和情感表达。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "叙事逻辑"
      },
      {
        "scope_type": "substance",
        "value": "时间线"
      },
      {
        "scope_type": "substance",
        "value": "冲突设置"
      },
      {
        "scope_type": "form",
        "value": "叙事结构"
      },
      {
        "scope_type": "form",
        "value": "体裁适配"
      },
      {
        "scope_type": "effect",
        "value": "节奏控制"
      },
      {
        "scope_type": "effect",
        "value": "悬念设置"
      },
      {
        "scope_type": "intent",
        "value": "教学"
      },
      {
        "scope_type": "substance",
        "value": "核心冲突"
      },
      {
        "scope_type": "substance",
        "value": "角色成长"
      },
      {
        "scope_type": "form",
        "value": "三幕式结构"
      },
      {
        "scope_type": "form",
        "value": "线性叙事"
      },
      {
        "scope_type": "effect",
        "value": "情节铺垫"
      },
      {
        "scope_type": "intent",
        "value": "科普"
      },
      {
        "scope_type": "substance",
        "value": "人物历程"
      },
      {
        "scope_type": "substance",
        "value": "成长励志"
      },
      {
        "scope_type": "form",
        "value": "英雄之旅结构"
      },
      {
        "scope_type": "feeling",
        "value": "热血感"
      },
      {
        "scope_type": "effect",
        "value": "原型建构"
      },
      {
        "scope_type": "substance",
        "value": "时空重组"
      },
      {
        "scope_type": "form",
        "value": "闪回插叙"
      },
      {
        "scope_type": "form",
        "value": "非线性叙事"
      },
      {
        "scope_type": "feeling",
        "value": "好奇感"
      },
      {
        "scope_type": "substance",
        "value": "命运关联"
      },
      {
        "scope_type": "form",
        "value": "闭环结构"
      },
      {
        "scope_type": "form",
        "value": "首尾呼应"
      },
      {
        "scope_type": "feeling",
        "value": "宿命感"
      },
      {
        "scope_type": "effect",
        "value": "主题深化"
      },
      {
        "scope_type": "substance",
        "value": "群像特征"
      },
      {
        "scope_type": "form",
        "value": "多线并行"
      },
      {
        "scope_type": "effect",
        "value": "信息量"
      },
      {
        "scope_type": "effect",
        "value": "因果对接"
      },
      {
        "scope_type": "substance",
        "value": "虚拟与现实"
      },
      {
        "scope_type": "form",
        "value": "套层结构"
      },
      {
        "scope_type": "form",
        "value": "戏中戏"
      },
      {
        "scope_type": "feeling",
        "value": "迷幻感"
      },
      {
        "scope_type": "effect",
        "value": "时空拓展"
      },
      {
        "scope_type": "substance",
        "value": "生活片段"
      },
      {
        "scope_type": "form",
        "value": "碎片化叙事"
      },
      {
        "scope_type": "form",
        "value": "意识流风格"
      },
      {
        "scope_type": "feeling",
        "value": "沉浸感"
      },
      {
        "scope_type": "effect",
        "value": "氛围营造"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "总结了编剧常用的7种叙事结构定义、核心逻辑与适用题材。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "剧本「前提」的构成要素",
    "content": {
      "name": "剧本「前提」的构成要素",
      "kind": "多维关系",
      "维度拆分规则": null,
      "body": [
        {
          "item_name": "作者立场",
          "item_desc": "创作者对故事核心观点的态度或立场。",
          "作用域": []
        },
        {
          "item_name": "人物",
          "item_desc": "故事的主体，承载前提中的行动者。",
          "作用域": []
        },
        {
          "item_name": "冲突",
          "item_desc": "力量的博弈，驱动前提向前推进。",
          "作用域": []
        },
        {
          "item_name": "结论",
          "item_desc": "前提最终被证实的果。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "剧本核心前提"
      },
      {
        "scope_type": "substance",
        "value": "故事论题"
      },
      {
        "scope_type": "substance",
        "value": "剧本目标"
      },
      {
        "scope_type": "form",
        "value": "论证式结构"
      },
      {
        "scope_type": "effect",
        "value": "逻辑"
      },
      {
        "scope_type": "effect",
        "value": "剧情导向"
      },
      {
        "scope_type": "intent",
        "value": "创作"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "前提即剧本目标的明确形态，是引导剧本走向的论题。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "人物构建的三维度框架",
    "content": {
      "name": "人物构建的三维度框架",
      "kind": "多维关系",
      "维度拆分规则": null,
      "body": [
        {
          "item_name": "生理维度",
          "item_desc": "包含性别、年龄、外表、遗传等生理属性。",
          "作用域": []
        },
        {
          "item_name": "社会维度",
          "item_desc": "包含阶层、职业、教育、家庭等社会背景要素。",
          "作用域": []
        },
        {
          "item_name": "心理维度",
          "item_desc": "包含道德标准、性格、志向等内在心理特征。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "人物小传"
      },
      {
        "scope_type": "substance",
        "value": "人物性格塑造"
      },
      {
        "scope_type": "substance",
        "value": "社会背景"
      },
      {
        "scope_type": "form",
        "value": "多维分析法"
      },
      {
        "scope_type": "effect",
        "value": "人物刻画"
      },
      {
        "scope_type": "intent",
        "value": "塑造人物"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "从三方面生理、社会、心理维度构建人物，人物的发展源于对冲突的反应。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "故事冲突的四种典型类型",
    "content": {
      "name": "故事冲突的四种典型类型",
      "kind": "子集",
      "维度拆分规则": "人物发展的可见性与逻辑稳定性",
      "body": [
        {
          "item_name": "静态冲突",
          "item_desc": "人物没有可见的发展，通常是原地打转。可用于表现停滞不前的状态。",
          "作用域": []
        },
        {
          "item_name": "跳跃冲突",
          "item_desc": "强迫人物做出不符合本性的行动。通常用于逻辑不够严密或突兀转折的场景。",
          "作用域": []
        },
        {
          "item_name": "缓慢升级冲突",
          "item_desc": "由人物共同结果产生的自然升级，是故事发展的理想形态。",
          "作用域": []
        },
        {
          "item_name": "预示冲突",
          "item_desc": "即张力，是对未来的冲突的允诺，用于制造悬念和期待感。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "故事冲突"
      },
      {
        "scope_type": "substance",
        "value": "剧情张力"
      },
      {
        "scope_type": "form",
        "value": "分类框架"
      },
      {
        "scope_type": "effect",
        "value": "节奏控制"
      },
      {
        "scope_type": "effect",
        "value": "悬念设置"
      },
      {
        "scope_type": "feeling",
        "value": "期待感"
      },
      {
        "scope_type": "intent",
        "value": "打磨剧情"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "描述了人物在故事中发展演变时冲突表现的不同形态。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "主使人物与对立人物的势均力敌原理",
    "content": "主张：主使人物必须由强烈动机驱动，并与同样强大的对立人物产生意志冲突，才能将斗争进行到底。\n【冲突的基础机制】（为什么）\n  冲突的基础形式是『攻击—反击』，若一方过弱则冲突会迅速崩塌，只有势均力敌才能不断升级直至高潮。\n【创作中的取舍】（取舍）\n  在设定反派或对立力量时，不可为了衬托主角而将其削弱，必须赋予对立人物能与主角抗衡的毅力和动机，否则故事张力会断裂。",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "why原理"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "人物意志碰撞"
      },
      {
        "scope_type": "substance",
        "value": "主使人物与对立人物"
      },
      {
        "scope_type": "form",
        "value": "攻击-反击模式"
      },
      {
        "scope_type": "effect",
        "value": "势均力敌"
      },
      {
        "scope_type": "effect",
        "value": "冲突升级"
      },
      {
        "scope_type": "feeling",
        "value": "紧迫感"
      },
      {
        "scope_type": "intent",
        "value": "强化冲突"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "剧本结构的核心要素清单",
    "content": {
      "name": "剧本结构的核心要素清单",
      "kind": "序列",
      "维度拆分规则": null,
      "body": [
        {
          "item_name": "切入点",
          "item_desc": "引发连串事件的决定点。",
          "作用域": []
        },
        {
          "item_name": "过渡",
          "item_desc": "使人物转变状态的小冲突。",
          "作用域": []
        },
        {
          "item_name": "危机",
          "item_desc": "即将发生决定性变化的转折点。",
          "作用域": []
        },
        {
          "item_name": "高潮",
          "item_desc": "冲突爆发的最顶点。",
          "作用域": []
        },
        {
          "item_name": "结局",
          "item_desc": "冲突解决后的收尾。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "剧本结构"
      },
      {
        "scope_type": "substance",
        "value": "关键转转点"
      },
      {
        "scope_type": "form",
        "value": "线性叙事结构"
      },
      {
        "scope_type": "effect",
        "value": "环节衔接"
      },
      {
        "scope_type": "effect",
        "value": "剧情收口"
      },
      {
        "scope_type": "intent",
        "value": "搭建框架"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "剧本或场景中必须包含的关键结构节点。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "场景分析五步程序",
    "content": "目标：通过五个步骤分析并标注场景的转折点与价值变化\n步骤1\n  输入：待分析的场景素材\n  方法：确定冲突。明确场景中人物的具体目标以及阻碍目标的对抗力量是什么。\n  产出：场景核心冲突定义\n步骤2\n  输入：← s1 的场景核心冲突定义\n  方法：标注开篇价值。确定场景开始时处于什么价值状态（如成功/失败、快感/痛感）。\n  产出：场景开篇价值状态\n步骤3\n  输入：← s2 的场景开篇价值状态及其对应的冲突点\n  方法：将场景分解为节拍。分析人物之间的动作与反应交流，观察能量的细微流动。\n  产出：场景节拍清单\n步骤4\n  输入：← s3 的场景节拍清单\n  方法：标注结尾价值并与对比。观察场景结束时的价值状态，确认是否发生了转变。\n  产出：场景价值对比结果\n步骤5\n  输入：← s4 的场景价值对比结果\n  方法：概述节拍并标注转折点。找出期望与结果不一致的那个瞬间，即为转折点。\n  产出：场景转折点标注结论",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "how工序"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "冲突"
      },
      {
        "scope_type": "substance",
        "value": "人物目标"
      },
      {
        "scope_type": "effect",
        "value": "对抗力量"
      },
      {
        "scope_type": "intent",
        "value": "分析"
      },
      {
        "scope_type": "substance",
        "value": "价值状态"
      },
      {
        "scope_type": "effect",
        "value": "开篇价值"
      },
      {
        "scope_type": "intent",
        "value": "评价"
      },
      {
        "scope_type": "substance",
        "value": "节拍"
      },
      {
        "scope_type": "substance",
        "value": "能量流动"
      },
      {
        "scope_type": "form",
        "value": "分解结构"
      },
      {
        "scope_type": "effect",
        "value": "互动分析"
      },
      {
        "scope_type": "intent",
        "value": "拆解"
      },
      {
        "scope_type": "substance",
        "value": "价值转变"
      },
      {
        "scope_type": "effect",
        "value": "动态对比"
      },
      {
        "scope_type": "intent",
        "value": "验证"
      },
      {
        "scope_type": "substance",
        "value": "转折点"
      },
      {
        "scope_type": "effect",
        "value": "转变"
      },
      {
        "scope_type": "feeling",
        "value": "意外感"
      },
      {
        "scope_type": "intent",
        "value": "归纳"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "打磨"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "确定冲突"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "能量标注"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "分解节拍"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "能量对比"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "标注转折点"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "故事的五部分构成",
    "content": {
      "name": "故事的五部分构成",
      "kind": "序列",
      "维度拆分规则": null,
      "body": [
        {
          "item_name": "激励事件",
          "item_desc": "打破生活平衡的决定性事件，分为随机或有因两种，通常定位在讲述过程的前四分之一时段内，起到大钩子的功能并预示危机。",
          "作用域": []
        },
        {
          "item_name": "进展纠葛",
          "item_desc": "通过冲突制造磨难，使故事不断延展。",
          "作用域": []
        },
        {
          "item_name": "危机",
          "item_desc": "决定深层性格的终极决定，必须包含两难境地，是主人公意志力的最严峻考验。",
          "作用域": []
        },
        {
          "item_name": "高潮",
          "item_desc": "充满意义并实现巨大的价值剧变，其位置取决于动作的长度。",
          "作用域": []
        },
        {
          "item_name": "结局",
          "item_desc": "用于解决次情节逻辑、展示影响及创造壮观场面，表示对观众的尊重。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "故事结构"
      },
      {
        "scope_type": "substance",
        "value": "叙事弧线"
      },
      {
        "scope_type": "form",
        "value": "五部曲结构"
      },
      {
        "scope_type": "effect",
        "value": "情节演进"
      },
      {
        "scope_type": "intent",
        "value": "创作"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "故事在叙事弧线上的五个标准组成部分"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "冲突的三个维度层面",
    "content": {
      "name": "冲突的三个维度层面",
      "kind": "子集",
      "维度拆分规则": "冲突发生的范围层次",
      "body": [
        {
          "item_name": "内心冲突",
          "item_desc": "人物自我意识内部的斗争。适合用于需要深度挖掘人物性格和情感波动的场景。",
          "作用域": []
        },
        {
          "item_name": "个人冲突",
          "item_desc": "人与人之间直接的关系冲突。适合用于展现角色关系张力和情感纠葛。",
          "作用域": []
        },
        {
          "item_name": "外部社会冲突",
          "item_desc": "人与外部外界、社会环境、制度或自然力量的对抗。适合用于提升故事宏大感和压力感。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "冲突源"
      },
      {
        "scope_type": "substance",
        "value": "社会环境"
      },
      {
        "scope_type": "form",
        "value": "多维冲突架构"
      },
      {
        "scope_type": "effect",
        "value": "张力塑造"
      },
      {
        "scope_type": "feeling",
        "value": "压力感"
      },
      {
        "scope_type": "intent",
        "value": "设计"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "制造故事纠葛时可以切入的三个冲突源"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "场景设计的四要素",
    "content": {
      "name": "场景设计的四要素",
      "kind": "多维关系",
      "维度拆分规则": null,
      "body": [
        {
          "item_name": "转折点",
          "item_desc": "通过惊奇、好奇、指向新方向来打破预期。",
          "作用域": []
        },
        {
          "item_name": "伏笔/分晓",
          "item_desc": "知识的层层铺垫与传达，让观众在后期获得认知闭环。",
          "作用域": []
        },
        {
          "item_name": "情感动力",
          "item_desc": "通过快感与痛感的价值转变来驱动观众体验。",
          "作用域": []
        },
        {
          "item_name": "选择",
          "item_desc": "展现人物性质的核心瞬间，通常为两难之择。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "转折点"
      },
      {
        "scope_type": "substance",
        "value": "伏笔"
      },
      {
        "scope_type": "effect",
        "value": "认知闭环"
      },
      {
        "scope_type": "effect",
        "value": "情感驱动"
      },
      {
        "scope_type": "feeling",
        "value": "惊奇感"
      },
      {
        "scope_type": "intent",
        "value": "设计"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "设计一个具体场景时需要关注的核心维度"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "两难之择原理",
    "content": "主张：真正的选择必须是两难之择，而非简单的二元对立。\n【为什么两难之择更具深度】（为什么）\n  两难之择包括『不可调和的两善取其一』或『两恶取其轻』。这种设计能避免简单的道德说教，使材料更丰富，并能在主人公意志力最严峻考验时决定其深层性格。\n【创作取舍含义】（取舍）\n  在设计关键选择时，应避免『好vs坏』这类无悬念的选择，应通过构建三方框架创造复合连锁关系；危机节点必须强制主人公在两个同等价值的目标间做痛苦权衡。",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "why原理"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "两难之择"
      },
      {
        "scope_type": "substance",
        "value": "深层性格"
      },
      {
        "scope_type": "effect",
        "value": "意志力考验"
      },
      {
        "scope_type": "effect",
        "value": "悬念设置"
      },
      {
        "scope_type": "feeling",
        "value": "挣扎感"
      },
      {
        "scope_type": "intent",
        "value": "升华"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "情感转变的回报递减定理",
    "content": "主张：必须通过价值转变打动情感，避免连续重复同类情感。\n【回报递减机制】（为什么）\n  观众对同一种情感的刺激会产生疲劳，连续的快感或连续的痛感会导致冲击力不断减弱。\n【创作取舍含义】（取舍）\n  创作时必须在快感与痛感之间进行交替价值转变。在一系列场景中，如果前一个场景是正向情绪结尾，后一个场景应考虑转向负向，以确保持续的情感拉力。",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "why原理"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "价值对立"
      },
      {
        "scope_type": "substance",
        "value": "情感曲线"
      },
      {
        "scope_type": "form",
        "value": "交替结构"
      },
      {
        "scope_type": "effect",
        "value": "节奏控制"
      },
      {
        "scope_type": "effect",
        "value": "情感拉力"
      },
      {
        "scope_type": "intent",
        "value": "调控"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e4bdf50000000006028a59",
      "source_type": "post",
      "title": "只要学会这几样，写短视频脚本真的不难❗️",
      "author": "海狸教自媒体运营",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
      }
    },
    "title": "短视频脚本创作标准工序",
    "content": "目标：制作一份细节完善的短视频脚本\n步骤1\n  输入：创作意图\n  方法：确定选题，明确视频的核心主题。\n  产出：明确的主题选题\n步骤2\n  输入：← s1 的明确的主题选题\n  方法：搭建框架，确定人物、场景、具体事件。 例：『设定拍摄的主要角色与发生地点』\n  产出：脚本初步框架\n步骤3\n  输入：← s2 的脚本初步框架\n  方法：进行细节完善，逐项细化镜号、拍摄场景、画面内容、拍摄技巧（景别/角度/构图/运镜）、字幕、音乐音效及时长控制。注：长视频建议10~15秒快展重点，短视频3~5秒快速呈现主题。\n  产出：细节完善的执行脚本",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "how工序"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "选题方向"
      },
      {
        "scope_type": "substance",
        "value": "核心主题"
      },
      {
        "scope_type": "effect",
        "value": "目标"
      },
      {
        "scope_type": "intent",
        "value": "确定选题"
      },
      {
        "scope_type": "substance",
        "value": "叙事框架"
      },
      {
        "scope_type": "substance",
        "value": "人物场景设定"
      },
      {
        "scope_type": "form",
        "value": "结构化大纲"
      },
      {
        "scope_type": "effect",
        "value": "框架"
      },
      {
        "scope_type": "intent",
        "value": "规划逻辑"
      },
      {
        "scope_type": "substance",
        "value": "分镜头脚本"
      },
      {
        "scope_type": "substance",
        "value": "视听语言"
      },
      {
        "scope_type": "form",
        "value": "执行脚本"
      },
      {
        "scope_type": "effect",
        "value": "时长控制"
      },
      {
        "scope_type": "effect",
        "value": "细节"
      },
      {
        "scope_type": "intent",
        "value": "制作脚本"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "定向"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "构思"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "成文"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "确定选题"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "搭建框架"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "细节完善"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e4bdf50000000006028a59",
      "source_type": "post",
      "title": "只要学会这几样，写短视频脚本真的不难❗️",
      "author": "海狸教自媒体运营",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
      }
    },
    "title": "脚本内容策略黄金结构",
    "content": {
      "name": "脚本内容策略黄金结构",
      "kind": "序列",
      "维度拆分规则": null,
      "body": [
        {
          "item_name": "引子 / 开头噱头",
          "item_desc": "主要目的是开门见山点名主题或提出疑问戳痛点，采用视觉冲击或创意起手吸引关注。",
          "作用域": []
        },
        {
          "item_name": "内容主题 / 中间论述",
          "item_desc": "提出方法、讲述故事、握出观点或介绍产品。核心是保持起伏的故事线、平衡节奏与信息量。",
          "作用域": []
        },
        {
          "item_name": "结尾总结",
          "item_desc": "抛出问题互动、总结升华或引出下期。旨在制造印象点、引起情感共鸣或发布行动指令。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "脚本结构"
      },
      {
        "scope_type": "substance",
        "value": "故事线"
      },
      {
        "scope_type": "form",
        "value": "三段式结构"
      },
      {
        "scope_type": "effect",
        "value": "节奏控制"
      },
      {
        "scope_type": "effect",
        "value": "痛点"
      },
      {
        "scope_type": "feeling",
        "value": "情感共鸣"
      },
      {
        "scope_type": "intent",
        "value": "编排内容"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "一种通用的短视频内容编排逻辑，包含开头、中间与结尾。"
      },
      {
        "key": "出自",
        "type": "str",
        "value": "短视频脚本创作标准工序 第2步"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e4bdf50000000006028a59",
      "source_type": "post",
      "title": "只要学会这几样，写短视频脚本真的不难❗️",
      "author": "海狸教自媒体运营",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
      }
    },
    "title": "Vlog 脚本创作五大公式",
    "content": {
      "name": "Vlog 脚本创作五大公式",
      "kind": "子集",
      "维度拆分规则": "内容驱动目的",
      "body": [
        {
          "item_name": "引起共鸣公式",
          "item_desc": "构成：人物+状态+情感宣泄。适用于需要触动观众情绪的场景。",
          "作用域": []
        },
        {
          "item_name": "引发好奇公式",
          "item_desc": "构成：描述时间/观点+留悬念。适用于需要提高留存率，利用观众猎奇心理时。",
          "作用域": []
        },
        {
          "item_name": "引发互动公式",
          "item_desc": "构成：主题+情景+问句。适用于需要引导评论区活跃反馈的视频。",
          "作用域": []
        },
        {
          "item_name": "干货输出公式",
          "item_desc": "构成：情景+怎么做+事件。适用于知识分享、教程类内容。",
          "作用域": []
        },
        {
          "item_name": "综合热点公式",
          "item_desc": "构成：热点话题+新颖角度。适用于想要获得平台流量扶持、蹭热点但保持独特性的情况。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "Vlog创作模型"
      },
      {
        "scope_type": "substance",
        "value": "内容干货"
      },
      {
        "scope_type": "substance",
        "value": "热点话题"
      },
      {
        "scope_type": "effect",
        "value": "互动引导"
      },
      {
        "scope_type": "effect",
        "value": "悬念设置"
      },
      {
        "scope_type": "feeling",
        "value": "共鸣感"
      },
      {
        "scope_type": "feeling",
        "value": "好奇感"
      },
      {
        "scope_type": "intent",
        "value": "内容创作"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "灵感"
      },
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "针对不同目的的 Vlog 创作模型清单。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e4bdf50000000006028a59",
      "source_type": "post",
      "title": "只要学会这几样，写短视频脚本真的不难❗️",
      "author": "海狸教自媒体运营",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
      }
    },
    "title": "短视频常用拍摄构图清单",
    "content": {
      "name": "短视频常用拍摄构图清单",
      "kind": "子集",
      "维度拆分规则": "画面视觉效果",
      "body": [
        {
          "item_name": "水平线构图",
          "item_desc": "视觉效果：稳定宽广。适用于拍摄大场景、风景等。",
          "作用域": []
        },
        {
          "item_name": "对角线构图",
          "item_desc": "视觉效果：动感强烈。适用于吸引观众注意力，表现动态美。",
          "作用域": []
        },
        {
          "item_name": "中心构图",
          "item_desc": "视觉效果：主体突出清晰。最常用的构图，用于交代核心内容。",
          "作用域": []
        },
        {
          "item_name": "框式构图",
          "item_desc": "视觉效果：引导关注、神秘感或窥视感。利用环境中的天然“框”引导视线。",
          "作用域": []
        },
        {
          "item_name": "九宫格构图",
          "item_desc": "做法：利用交叉点排列主体。符合视觉习惯的平衡构图法。",
          "作用域": []
        },
        {
          "item_name": "三分法构图",
          "item_desc": "视觉效果：化繁为简。画面简洁专业，适用性极广。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "拍摄构图"
      },
      {
        "scope_type": "form",
        "value": "视觉构图法"
      },
      {
        "scope_type": "effect",
        "value": "主体突出"
      },
      {
        "scope_type": "effect",
        "value": "视觉引导"
      },
      {
        "scope_type": "feeling",
        "value": "稳定感"
      },
      {
        "scope_type": "feeling",
        "value": "动态美"
      },
      {
        "scope_type": "feeling",
        "value": "神秘感"
      },
      {
        "scope_type": "intent",
        "value": "提升画质"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "用于提升视频画面美感与表达效果的常用构图方法。"
      },
      {
        "key": "出自",
        "type": "str",
        "value": "短视频脚本创作标准工序 第3步"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_6901e15a0000000003019fa3",
      "source_type": "post",
      "title": "爆款标题公式直接抄❗️笔记想不火都难",
      "author": "海狸教自媒体运营",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3"
      }
    },
    "title": "3个小红书爆款标题组合公式",
    "content": {
      "name": "3个小红书爆款标题组合公式",
      "kind": "子集",
      "维度拆分规则": "核心侧重点/吸引逻辑",
      "body": [
        {
          "item_name": "时间+结果+经验",
          "item_desc": "结构：[具象时间]+[具象结果]+[干货经验]。适用：用具象化的成果勾起期待、增强说服力。例：『半年时间涨粉11w，全靠这个万能公式』",
          "作用域": []
        },
        {
          "item_name": "痛点+解决方法+保证",
          "item_desc": "结构：[目标痛点]+[具体对策]+[效果承诺]。适用：精准戳中需求并下承诺。例：『小红书不涨粉，3大技巧照做就对了』",
          "作用域": []
        },
        {
          "item_name": "方法+保证",
          "item_desc": "结构：[简单具体方法]+[效果承诺]。适用：简单直接，降低读者行动门槛。例：『傻瓜式化妆手法，有手就行』",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "标题结构"
      },
      {
        "scope_type": "substance",
        "value": "吸引逻辑"
      },
      {
        "scope_type": "form",
        "value": "组合公式"
      },
      {
        "scope_type": "form",
        "value": "具象化表现"
      },
      {
        "scope_type": "effect",
        "value": "信任感"
      },
      {
        "scope_type": "effect",
        "value": "点击欲望引导"
      },
      {
        "scope_type": "intent",
        "value": "提升点击"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "提供标题组合的固定结构，通过不同侧重点吸引读者"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_6901e15a0000000003019fa3",
      "source_type": "post",
      "title": "爆款标题公式直接抄❗️笔记想不火都难",
      "author": "海狸教自媒体运营",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3"
      }
    },
    "title": "9种实用的标题创作心理/修辞技巧",
    "content": {
      "name": "9种实用的标题创作心理/修辞技巧",
      "kind": "子集",
      "维度拆分规则": "心理触发机制/切入视角",
      "body": [
        {
          "item_name": "提问式",
          "item_desc": "直击痛点，引发思考。适用于直面用户核心难题的情况。",
          "作用域": []
        },
        {
          "item_name": "设问式",
          "item_desc": "先抛问题再给方案。适用：勾起好奇并预告价值。",
          "作用域": []
        },
        {
          "item_name": "数字式",
          "item_desc": "用具体数字量化。适用：降低决策成本，提升自带的干货感。",
          "作用域": []
        },
        {
          "item_name": "利益式",
          "item_desc": "直接摆出用户能得到的好处。适用：利益最大化吸引，拉满吸引力。",
          "作用域": []
        },
        {
          "item_name": "悬念式",
          "item_desc": "说一半留一半。适用：通过隐藏关键信息激发用户点击寻找答案。",
          "作用域": []
        },
        {
          "item_name": "对比式",
          "item_desc": "制造差异感和反差。适用：产生剧烈对抗或反差冲突，引发讨论。",
          "作用域": []
        },
        {
          "item_name": "劝诫式",
          "item_desc": "利用“避坑”或“损失”心理。适用：让用户产生规避风险的重视感。",
          "作用域": []
        },
        {
          "item_name": "共情式",
          "item_desc": "说出用户想说的话。适用：情感共鸣，产生“你懂我”的替人发声感。",
          "作用域": []
        },
        {
          "item_name": "热点式",
          "item_desc": "绑定节日、热门事件。适用：借势自带流量的元素提升点击。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "标题修辞"
      },
      {
        "scope_type": "substance",
        "value": "心理诱因"
      },
      {
        "scope_type": "form",
        "value": "提问技巧"
      },
      {
        "scope_type": "form",
        "value": "对比手法"
      },
      {
        "scope_type": "form",
        "value": "数字化表达"
      },
      {
        "scope_type": "feeling",
        "value": "好奇感"
      },
      {
        "scope_type": "feeling",
        "value": "紧迫感"
      },
      {
        "scope_type": "feeling",
        "value": "获得感"
      },
      {
        "scope_type": "effect",
        "value": "悬念设置"
      },
      {
        "scope_type": "effect",
        "value": "冲突制造"
      },
      {
        "scope_type": "effect",
        "value": "情感共鸣"
      },
      {
        "scope_type": "intent",
        "value": "勾住注意力"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "涵盖提问、数字、对比等多种心理切入点的标题修辞技巧"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_69ff58670000000023016fa2",
      "source_type": "post",
      "title": "海外营销灵感｜五月爆款Reels创意合集",
      "author": "NotJustAgency",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/69ff58670000000023016fa2"
      }
    },
    "title": "海外爆款 Reels 创作创意清单",
    "content": {
      "name": "海外爆款 Reels 创作创意清单",
      "kind": "子集",
      "维度拆分规则": "视频创意表现形式及其互动驱动逻辑",
      "body": [
        {
          "item_name": "视觉错位与夸张",
          "item_desc": "利用巨大的实物模型（如巨大的玉米）配合日常生活场景，建立视觉冲击力及违和感。适用场景：需要通过评论区疑惑产生高互动的视频。",
          "作用域": []
        },
        {
          "item_name": "沉浸式场景构建",
          "item_desc": "通过高清、高色彩饱和度的视觉画面配合疗愈系声效。适用场景：营造氛围感和增强代入感，吸引用户停留（ASMR或治愈系内容）。",
          "作用域": []
        },
        {
          "item_name": "高频节奏卡点",
          "item_desc": "配合快节奏或强节奏感背景音乐进行剪辑，使画面内容与音效同步。适用场景：用于提升视频的活力感，增强剪辑节奏性。",
          "作用域": []
        },
        {
          "item_name": "趣味互动",
          "item_desc": "创作具有互动潜力的创意内容（如有趣的动作或反转）。适用场景：旨在引导观众点赞、互动，从而提高视频权重及算法分发。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "短视频创意策略"
      },
      {
        "scope_type": "substance",
        "value": "爆款内容互动逻辑"
      },
      {
        "scope_type": "form",
        "value": "短视频体裁"
      },
      {
        "scope_type": "effect",
        "value": "互动率"
      },
      {
        "scope_type": "intent",
        "value": "运营"
      },
      {
        "scope_type": "substance",
        "value": "实物模型"
      },
      {
        "scope_type": "substance",
        "value": "日常生活场景"
      },
      {
        "scope_type": "form",
        "value": "视觉错位手法"
      },
      {
        "scope_type": "feeling",
        "value": "视觉违和感"
      },
      {
        "scope_type": "effect",
        "value": "视觉冲击力"
      },
      {
        "scope_type": "intent",
        "value": "引导互动"
      },
      {
        "scope_type": "substance",
        "value": "疗愈系声效"
      },
      {
        "scope_type": "form",
        "value": "高清画面"
      },
      {
        "scope_type": "form",
        "value": "高饱和度配色"
      },
      {
        "scope_type": "feeling",
        "value": "治愈感"
      },
      {
        "scope_type": "feeling",
        "value": "代入感"
      },
      {
        "scope_type": "effect",
        "value": "氛围营造"
      },
      {
        "scope_type": "intent",
        "value": "吸引停留"
      },
      {
        "scope_type": "substance",
        "value": "背景音乐"
      },
      {
        "scope_type": "form",
        "value": "节奏卡点剪辑"
      },
      {
        "scope_type": "feeling",
        "value": "活力感"
      },
      {
        "scope_type": "effect",
        "value": "音画同步"
      },
      {
        "scope_type": "effect",
        "value": "节奏控制"
      },
      {
        "scope_type": "intent",
        "value": "提升观感体验"
      },
      {
        "scope_type": "substance",
        "value": "反转剧情"
      },
      {
        "scope_type": "form",
        "value": "互动设计方案"
      },
      {
        "scope_type": "effect",
        "value": "点赞"
      },
      {
        "scope_type": "effect",
        "value": "互动潜力"
      },
      {
        "scope_type": "intent",
        "value": "提高算法分发权重"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "灵感"
      },
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "近期海外爆款 Reels 视频的四个可复用的核心创意策略及互动逻辑。"
      }
    ]
  }
]