[ { "source": { "id": "xhs_699308fa0000000016009697", "source_type": "post", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "author": "方圆的增长飞轮", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697" } }, "title": "爆款选题的羞耻感与冒犯感原理", "content": "主张:好选题应具备「羞耻感」与「冒犯感」,触碰真实但被社交礼仪包裹的内容。\n【这种感觉为什么是爆款信号】(为什么)\n 羞耻感和冒犯感意味着选题触碰到了大众平时不敢说出口的内容(痛点穿透力),或是对某种『正确共识』的冒犯。这种创作者感受到的压力,本质上是踩中大众神经的信号。\n【基于信号强弱的选题取舍】(取舍)\n 所以选题应偏向那些让你感到『不好意思、直白、甚至怀疑自己在装』的内容(这类能爆);砍掉或避开那些安全、正确、写完心安理得的选题(这类通常让观众无感)。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "爆款选题信号" }, { "scope_type": "substance", "value": "大众痛点" }, { "scope_type": "feeling", "value": "羞耻感" }, { "scope_type": "feeling", "value": "冒犯感" }, { "scope_type": "effect", "value": "痛点" }, { "scope_type": "effect", "value": "选题取舍" }, { "scope_type": "intent", "value": "寻找爆款选题" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "选题" }, { "key": "业务阶段", "type": "str", "value": "灵感" } ] }, { "source": { "id": "xhs_699308fa0000000016009697", "source_type": "post", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "author": "方圆的增长飞轮", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697" } }, "title": "爆款选题的深层逻辑:共识失灵", "content": "主张:爆款本质是寻找并撕裂『正确共识(圣经句)的失灵瞬间』。\n【共识失灵的发生机制】(为什么)\n 观众不缺正确答案,而是需要有人帮他们说出『这个正确答案在你身上根本不好使』。爆款是在撕裂一个信念而非加固它,指出圣经句在特定场景下的完全失效。\n【选题切入点的取舍】(取舍)\n 创作时应侧重于寻找『道理都懂但做不到/不好使』的缝隙,而不是重复输出大众公认的正确逻辑。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "社会共识" }, { "scope_type": "substance", "value": "认知失灵" }, { "scope_type": "form", "value": "反向叙事" }, { "scope_type": "effect", "value": "观念撕裂" }, { "scope_type": "effect", "value": "切入点" }, { "scope_type": "intent", "value": "颠覆认知" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "选题" } ] }, { "source": { "id": "xhs_699308fa0000000016009697", "source_type": "post", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "author": "方圆的增长飞轮", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697" } }, "title": "爆款选题提取的两种实操途径", "content": { "name": "爆款选题提取的两种实操途径", "kind": "子集", "维度拆分规则": "提取选题线索的获取形态", "body": [ { "item_name": "共识失灵法", "item_desc": "列出赛道正确共识,追问『什么情况下,严格按这句话做反而越做越差?』从而锚定新选题。例:内容为王什么时候失效。", "作用域": [] }, { "item_name": "评论区裂缝提取法", "item_desc": "去竞品爆款评论区寻找『道理我都懂,但是……』的评论,提取『但是』后面的内容,作为现成的、经过市场验证的选题。这是圣经句的裂缝。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "选题线索" }, { "scope_type": "substance", "value": "评论区反馈" }, { "scope_type": "form", "value": "共识失灵法" }, { "scope_type": "form", "value": "竞品分析法" }, { "scope_type": "effect", "value": "选题" }, { "scope_type": "intent", "value": "辅助选题决策" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "选题" }, { "key": "业务阶段", "type": "str", "value": "灵感" }, { "key": "概要", "type": "str", "value": "通过寻找共识失灵点或从竞品评论区提取选题裂缝的方法清单。" } ] }, { "source": { "id": "xhs_698481e1000000000a02a7c1", "source_type": "post", "title": "7种编剧常用的叙事结构,写剧不用愁!", "author": "Irvin是个编剧(接稿版)", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1" } }, "title": "7种叙事结构及其适用场景", "content": { "name": "7种叙事结构及其适用场景", "kind": "子集", "维度拆分规则": "叙事组织逻辑与时间线构成方式", "body": [ { "item_name": "三幕式结构", "item_desc": "最基础的线性叙事。第一幕(开端)交代背景、人设及触发冲突;第二幕(发展)是主体,核心冲突升级,人物遭遇阻碍并成长;第三幕(高潮与结局)矛盾爆发并解决,给冲突收尾。何时选:适合大多数剧情片和商业片。", "作用域": [] }, { "item_name": "英雄之旅结构", "item_desc": "核心是“平凡人到英雄的蜕变”,分为启程(离开舒适区)、考验(核心阶段,面对挑战结识盟友)、归来(获得收获回归,主角已截然不同)。何时选:适合成长、励志类故事。", "作用域": [] }, { "item_name": "非线性结构", "item_desc": "打破时间先后,通过时间拆解重组推进(闪回、闪前、插叙、倒叙或多视角)。目的是制造悬念、增强张力。何时选:适配悬疑、犯罪类故事。", "作用域": [] }, { "item_name": "环形结构", "item_desc": "结尾与开端呼应形成闭环。分为:非循环类(场景/台词呼应形成宿命感);带循环类(主角反复经历某段事件直到达成目标打破循环)。何时选:适合科幻、悬疑、温情向。", "作用域": [] }, { "item_name": "多线叙事结构", "item_desc": "多条独立故事线并行推进并在节点交汇,线索间暗藏因果或共同主题。通过丰富维度提升剧情密度。何时选:适配群像戏、喜剧、犯罪题材。", "作用域": [] }, { "item_name": "嵌套式结构", "item_desc": "又叫套层结构,故事中包含故事(如戏中戏、梦中梦)。内外层互相勾连、影响走向,拓展想象空间。何时选:适合科幻、奇幻、文艺类。", "作用域": [] }, { "item_name": "反结构", "item_desc": "又叫碎片化结构。打破传统框架,抛弃线性逻辑和核心冲突,靠状态、细节描述打动观众,内容多为碎片化拼接。何时选:适配文艺片、实验性影片,侧重氛围营造和情感表达。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "叙事逻辑" }, { "scope_type": "substance", "value": "时间线" }, { "scope_type": "substance", "value": "冲突设置" }, { "scope_type": "form", "value": "叙事结构" }, { "scope_type": "form", "value": "体裁适配" }, { "scope_type": "effect", "value": "节奏控制" }, { "scope_type": "effect", "value": "悬念设置" }, { "scope_type": "intent", "value": "教学" }, { "scope_type": "substance", "value": "核心冲突" }, { "scope_type": "substance", "value": "角色成长" }, { "scope_type": "form", "value": "三幕式结构" }, { "scope_type": "form", "value": "线性叙事" }, { "scope_type": "effect", "value": "情节铺垫" }, { "scope_type": "intent", "value": "科普" }, { "scope_type": "substance", "value": "人物历程" }, { "scope_type": "substance", "value": "成长励志" }, { "scope_type": "form", "value": "英雄之旅结构" }, { "scope_type": "feeling", "value": "热血感" }, { "scope_type": "effect", "value": "原型建构" }, { "scope_type": "substance", "value": "时空重组" }, { "scope_type": "form", "value": "闪回插叙" }, { "scope_type": "form", "value": "非线性叙事" }, { "scope_type": "feeling", "value": "好奇感" }, { "scope_type": "substance", "value": "命运关联" }, { "scope_type": "form", "value": "闭环结构" }, { "scope_type": "form", "value": "首尾呼应" }, { "scope_type": "feeling", "value": "宿命感" }, { "scope_type": "effect", "value": "主题深化" }, { "scope_type": "substance", "value": "群像特征" }, { "scope_type": "form", "value": "多线并行" }, { "scope_type": "effect", "value": "信息量" }, { "scope_type": "effect", "value": "因果对接" }, { "scope_type": "substance", "value": "虚拟与现实" }, { "scope_type": "form", "value": "套层结构" }, { "scope_type": "form", "value": "戏中戏" }, { "scope_type": "feeling", "value": "迷幻感" }, { "scope_type": "effect", "value": "时空拓展" }, { "scope_type": "substance", "value": "生活片段" }, { "scope_type": "form", "value": "碎片化叙事" }, { "scope_type": "form", "value": "意识流风格" }, { "scope_type": "feeling", "value": "沉浸感" }, { "scope_type": "effect", "value": "氛围营造" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "总结了编剧常用的7种叙事结构定义、核心逻辑与适用题材。" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "剧本「前提」的构成要素", "content": { "name": "剧本「前提」的构成要素", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "作者立场", "item_desc": "创作者对故事核心观点的态度或立场。", "作用域": [] }, { "item_name": "人物", "item_desc": "故事的主体,承载前提中的行动者。", "作用域": [] }, { "item_name": "冲突", "item_desc": "力量的博弈,驱动前提向前推进。", "作用域": [] }, { "item_name": "结论", "item_desc": "前提最终被证实的果。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "剧本核心前提" }, { "scope_type": "substance", "value": "故事论题" }, { "scope_type": "substance", "value": "剧本目标" }, { "scope_type": "form", "value": "论证式结构" }, { "scope_type": "effect", "value": "逻辑" }, { "scope_type": "effect", "value": "剧情导向" }, { "scope_type": "intent", "value": "创作" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "前提即剧本目标的明确形态,是引导剧本走向的论题。" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "人物构建的三维度框架", "content": { "name": "人物构建的三维度框架", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "生理维度", "item_desc": "包含性别、年龄、外表、遗传等生理属性。", "作用域": [] }, { "item_name": "社会维度", "item_desc": "包含阶层、职业、教育、家庭等社会背景要素。", "作用域": [] }, { "item_name": "心理维度", "item_desc": "包含道德标准、性格、志向等内在心理特征。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "人物小传" }, { "scope_type": "substance", "value": "人物性格塑造" }, { "scope_type": "substance", "value": "社会背景" }, { "scope_type": "form", "value": "多维分析法" }, { "scope_type": "effect", "value": "人物刻画" }, { "scope_type": "intent", "value": "塑造人物" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "从三方面生理、社会、心理维度构建人物,人物的发展源于对冲突的反应。" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "故事冲突的四种典型类型", "content": { "name": "故事冲突的四种典型类型", "kind": "子集", "维度拆分规则": "人物发展的可见性与逻辑稳定性", "body": [ { "item_name": "静态冲突", "item_desc": "人物没有可见的发展,通常是原地打转。可用于表现停滞不前的状态。", "作用域": [] }, { "item_name": "跳跃冲突", "item_desc": "强迫人物做出不符合本性的行动。通常用于逻辑不够严密或突兀转折的场景。", "作用域": [] }, { "item_name": "缓慢升级冲突", "item_desc": "由人物共同结果产生的自然升级,是故事发展的理想形态。", "作用域": [] }, { "item_name": "预示冲突", "item_desc": "即张力,是对未来的冲突的允诺,用于制造悬念和期待感。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "故事冲突" }, { "scope_type": "substance", "value": "剧情张力" }, { "scope_type": "form", "value": "分类框架" }, { "scope_type": "effect", "value": "节奏控制" }, { "scope_type": "effect", "value": "悬念设置" }, { "scope_type": "feeling", "value": "期待感" }, { "scope_type": "intent", "value": "打磨剧情" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "描述了人物在故事中发展演变时冲突表现的不同形态。" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "主使人物与对立人物的势均力敌原理", "content": "主张:主使人物必须由强烈动机驱动,并与同样强大的对立人物产生意志冲突,才能将斗争进行到底。\n【冲突的基础机制】(为什么)\n 冲突的基础形式是『攻击—反击』,若一方过弱则冲突会迅速崩塌,只有势均力敌才能不断升级直至高潮。\n【创作中的取舍】(取舍)\n 在设定反派或对立力量时,不可为了衬托主角而将其削弱,必须赋予对立人物能与主角抗衡的毅力和动机,否则故事张力会断裂。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "人物意志碰撞" }, { "scope_type": "substance", "value": "主使人物与对立人物" }, { "scope_type": "form", "value": "攻击-反击模式" }, { "scope_type": "effect", "value": "势均力敌" }, { "scope_type": "effect", "value": "冲突升级" }, { "scope_type": "feeling", "value": "紧迫感" }, { "scope_type": "intent", "value": "强化冲突" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "剧本结构的核心要素清单", "content": { "name": "剧本结构的核心要素清单", "kind": "序列", "维度拆分规则": null, "body": [ { "item_name": "切入点", "item_desc": "引发连串事件的决定点。", "作用域": [] }, { "item_name": "过渡", "item_desc": "使人物转变状态的小冲突。", "作用域": [] }, { "item_name": "危机", "item_desc": "即将发生决定性变化的转折点。", "作用域": [] }, { "item_name": "高潮", "item_desc": "冲突爆发的最顶点。", "作用域": [] }, { "item_name": "结局", "item_desc": "冲突解决后的收尾。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "剧本结构" }, { "scope_type": "substance", "value": "关键转转点" }, { "scope_type": "form", "value": "线性叙事结构" }, { "scope_type": "effect", "value": "环节衔接" }, { "scope_type": "effect", "value": "剧情收口" }, { "scope_type": "intent", "value": "搭建框架" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "剧本或场景中必须包含的关键结构节点。" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "场景分析五步程序", "content": "目标:通过五个步骤分析并标注场景的转折点与价值变化\n步骤1\n 输入:待分析的场景素材\n 方法:确定冲突。明确场景中人物的具体目标以及阻碍目标的对抗力量是什么。\n 产出:场景核心冲突定义\n步骤2\n 输入:← s1 的场景核心冲突定义\n 方法:标注开篇价值。确定场景开始时处于什么价值状态(如成功/失败、快感/痛感)。\n 产出:场景开篇价值状态\n步骤3\n 输入:← s2 的场景开篇价值状态及其对应的冲突点\n 方法:将场景分解为节拍。分析人物之间的动作与反应交流,观察能量的细微流动。\n 产出:场景节拍清单\n步骤4\n 输入:← s3 的场景节拍清单\n 方法:标注结尾价值并与对比。观察场景结束时的价值状态,确认是否发生了转变。\n 产出:场景价值对比结果\n步骤5\n 输入:← s4 的场景价值对比结果\n 方法:概述节拍并标注转折点。找出期望与结果不一致的那个瞬间,即为转折点。\n 产出:场景转折点标注结论", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "冲突" }, { "scope_type": "substance", "value": "人物目标" }, { "scope_type": "effect", "value": "对抗力量" }, { "scope_type": "intent", "value": "分析" }, { "scope_type": "substance", "value": "价值状态" }, { "scope_type": "effect", "value": "开篇价值" }, { "scope_type": "intent", "value": "评价" }, { "scope_type": "substance", "value": "节拍" }, { "scope_type": "substance", "value": "能量流动" }, { "scope_type": "form", "value": "分解结构" }, { "scope_type": "effect", "value": "互动分析" }, { "scope_type": "intent", "value": "拆解" }, { "scope_type": "substance", "value": "价值转变" }, { "scope_type": "effect", "value": "动态对比" }, { "scope_type": "intent", "value": "验证" }, { "scope_type": "substance", "value": "转折点" }, { "scope_type": "effect", "value": "转变" }, { "scope_type": "feeling", "value": "意外感" }, { "scope_type": "intent", "value": "归纳" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "创作阶段", "type": "str", "value": "打磨" }, { "key": "动作", "type": "str", "value": "确定冲突" }, { "key": "动作", "type": "str", "value": "能量标注" }, { "key": "动作", "type": "str", "value": "分解节拍" }, { "key": "动作", "type": "str", "value": "能量对比" }, { "key": "动作", "type": "str", "value": "标注转折点" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "故事的五部分构成", "content": { "name": "故事的五部分构成", "kind": "序列", "维度拆分规则": null, "body": [ { "item_name": "激励事件", "item_desc": "打破生活平衡的决定性事件,分为随机或有因两种,通常定位在讲述过程的前四分之一时段内,起到大钩子的功能并预示危机。", "作用域": [] }, { "item_name": "进展纠葛", "item_desc": "通过冲突制造磨难,使故事不断延展。", "作用域": [] }, { "item_name": "危机", "item_desc": "决定深层性格的终极决定,必须包含两难境地,是主人公意志力的最严峻考验。", "作用域": [] }, { "item_name": "高潮", "item_desc": "充满意义并实现巨大的价值剧变,其位置取决于动作的长度。", "作用域": [] }, { "item_name": "结局", "item_desc": "用于解决次情节逻辑、展示影响及创造壮观场面,表示对观众的尊重。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "故事结构" }, { "scope_type": "substance", "value": "叙事弧线" }, { "scope_type": "form", "value": "五部曲结构" }, { "scope_type": "effect", "value": "情节演进" }, { "scope_type": "intent", "value": "创作" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "故事在叙事弧线上的五个标准组成部分" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "冲突的三个维度层面", "content": { "name": "冲突的三个维度层面", "kind": "子集", "维度拆分规则": "冲突发生的范围层次", "body": [ { "item_name": "内心冲突", "item_desc": "人物自我意识内部的斗争。适合用于需要深度挖掘人物性格和情感波动的场景。", "作用域": [] }, { "item_name": "个人冲突", "item_desc": "人与人之间直接的关系冲突。适合用于展现角色关系张力和情感纠葛。", "作用域": [] }, { "item_name": "外部社会冲突", "item_desc": "人与外部外界、社会环境、制度或自然力量的对抗。适合用于提升故事宏大感和压力感。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "冲突源" }, { "scope_type": "substance", "value": "社会环境" }, { "scope_type": "form", "value": "多维冲突架构" }, { "scope_type": "effect", "value": "张力塑造" }, { "scope_type": "feeling", "value": "压力感" }, { "scope_type": "intent", "value": "设计" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "制造故事纠葛时可以切入的三个冲突源" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "场景设计的四要素", "content": { "name": "场景设计的四要素", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "转折点", "item_desc": "通过惊奇、好奇、指向新方向来打破预期。", "作用域": [] }, { "item_name": "伏笔/分晓", "item_desc": "知识的层层铺垫与传达,让观众在后期获得认知闭环。", "作用域": [] }, { "item_name": "情感动力", "item_desc": "通过快感与痛感的价值转变来驱动观众体验。", "作用域": [] }, { "item_name": "选择", "item_desc": "展现人物性质的核心瞬间,通常为两难之择。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "转折点" }, { "scope_type": "substance", "value": "伏笔" }, { "scope_type": "effect", "value": "认知闭环" }, { "scope_type": "effect", "value": "情感驱动" }, { "scope_type": "feeling", "value": "惊奇感" }, { "scope_type": "intent", "value": "设计" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "设计一个具体场景时需要关注的核心维度" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "两难之择原理", "content": "主张:真正的选择必须是两难之择,而非简单的二元对立。\n【为什么两难之择更具深度】(为什么)\n 两难之择包括『不可调和的两善取其一』或『两恶取其轻』。这种设计能避免简单的道德说教,使材料更丰富,并能在主人公意志力最严峻考验时决定其深层性格。\n【创作取舍含义】(取舍)\n 在设计关键选择时,应避免『好vs坏』这类无悬念的选择,应通过构建三方框架创造复合连锁关系;危机节点必须强制主人公在两个同等价值的目标间做痛苦权衡。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "两难之择" }, { "scope_type": "substance", "value": "深层性格" }, { "scope_type": "effect", "value": "意志力考验" }, { "scope_type": "effect", "value": "悬念设置" }, { "scope_type": "feeling", "value": "挣扎感" }, { "scope_type": "intent", "value": "升华" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "情感转变的回报递减定理", "content": "主张:必须通过价值转变打动情感,避免连续重复同类情感。\n【回报递减机制】(为什么)\n 观众对同一种情感的刺激会产生疲劳,连续的快感或连续的痛感会导致冲击力不断减弱。\n【创作取舍含义】(取舍)\n 创作时必须在快感与痛感之间进行交替价值转变。在一系列场景中,如果前一个场景是正向情绪结尾,后一个场景应考虑转向负向,以确保持续的情感拉力。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "价值对立" }, { "scope_type": "substance", "value": "情感曲线" }, { "scope_type": "form", "value": "交替结构" }, { "scope_type": "effect", "value": "节奏控制" }, { "scope_type": "effect", "value": "情感拉力" }, { "scope_type": "intent", "value": "调控" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "海狸教自媒体运营", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "短视频脚本创作标准工序", "content": "目标:制作一份细节完善的短视频脚本\n步骤1\n 输入:创作意图\n 方法:确定选题,明确视频的核心主题。\n 产出:明确的主题选题\n步骤2\n 输入:← s1 的明确的主题选题\n 方法:搭建框架,确定人物、场景、具体事件。 例:『设定拍摄的主要角色与发生地点』\n 产出:脚本初步框架\n步骤3\n 输入:← s2 的脚本初步框架\n 方法:进行细节完善,逐项细化镜号、拍摄场景、画面内容、拍摄技巧(景别/角度/构图/运镜)、字幕、音乐音效及时长控制。注:长视频建议10~15秒快展重点,短视频3~5秒快速呈现主题。\n 产出:细节完善的执行脚本", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "选题方向" }, { "scope_type": "substance", "value": "核心主题" }, { "scope_type": "effect", "value": "目标" }, { "scope_type": "intent", "value": "确定选题" }, { "scope_type": "substance", "value": "叙事框架" }, { "scope_type": "substance", "value": "人物场景设定" }, { "scope_type": "form", "value": "结构化大纲" }, { "scope_type": "effect", "value": "框架" }, { "scope_type": "intent", "value": "规划逻辑" }, { "scope_type": "substance", "value": "分镜头脚本" }, { "scope_type": "substance", "value": "视听语言" }, { "scope_type": "form", "value": "执行脚本" }, { "scope_type": "effect", "value": "时长控制" }, { "scope_type": "effect", "value": "细节" }, { "scope_type": "intent", "value": "制作脚本" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "创作阶段", "type": "str", "value": "定向" }, { "key": "创作阶段", "type": "str", "value": "构思" }, { "key": "创作阶段", "type": "str", "value": "成文" }, { "key": "动作", "type": "str", "value": "确定选题" }, { "key": "动作", "type": "str", "value": "搭建框架" }, { "key": "动作", "type": "str", "value": "细节完善" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "海狸教自媒体运营", 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"item_desc": "视觉效果:动感强烈。适用于吸引观众注意力,表现动态美。", "作用域": [] }, { "item_name": "中心构图", "item_desc": "视觉效果:主体突出清晰。最常用的构图,用于交代核心内容。", "作用域": [] }, { "item_name": "框式构图", "item_desc": "视觉效果:引导关注、神秘感或窥视感。利用环境中的天然“框”引导视线。", "作用域": [] }, { "item_name": "九宫格构图", "item_desc": "做法:利用交叉点排列主体。符合视觉习惯的平衡构图法。", "作用域": [] }, { "item_name": "三分法构图", "item_desc": "视觉效果:化繁为简。画面简洁专业,适用性极广。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "拍摄构图" }, { "scope_type": "form", "value": "视觉构图法" }, { "scope_type": "effect", "value": "主体突出" }, { "scope_type": "effect", "value": "视觉引导" }, { "scope_type": "feeling", "value": "稳定感" }, { "scope_type": "feeling", "value": "动态美" }, { "scope_type": "feeling", "value": "神秘感" }, { "scope_type": "intent", "value": "提升画质" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "用于提升视频画面美感与表达效果的常用构图方法。" }, { "key": "出自", "type": "str", "value": 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"scope_type": "effect", "value": "信任感" }, { "scope_type": "effect", "value": "点击欲望引导" }, { "scope_type": "intent", "value": "提升点击" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "提供标题组合的固定结构,通过不同侧重点吸引读者" } ] }, { "source": { "id": "xhs_6901e15a0000000003019fa3", "source_type": "post", "title": "爆款标题公式直接抄❗️笔记想不火都难", "author": "海狸教自媒体运营", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3" } }, "title": "9种实用的标题创作心理/修辞技巧", "content": { "name": "9种实用的标题创作心理/修辞技巧", "kind": "子集", "维度拆分规则": "心理触发机制/切入视角", "body": [ { "item_name": "提问式", "item_desc": "直击痛点,引发思考。适用于直面用户核心难题的情况。", "作用域": [] }, { "item_name": "设问式", "item_desc": "先抛问题再给方案。适用:勾起好奇并预告价值。", "作用域": [] }, { "item_name": "数字式", "item_desc": "用具体数字量化。适用:降低决策成本,提升自带的干货感。", "作用域": [] }, { "item_name": "利益式", "item_desc": "直接摆出用户能得到的好处。适用:利益最大化吸引,拉满吸引力。", "作用域": [] }, { "item_name": "悬念式", "item_desc": 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"创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "短视频创意策略" }, { "scope_type": "substance", "value": "爆款内容互动逻辑" }, { "scope_type": "form", "value": "短视频体裁" }, { "scope_type": "effect", "value": "互动率" }, { "scope_type": "intent", "value": "运营" }, { "scope_type": "substance", "value": "实物模型" }, { "scope_type": "substance", "value": "日常生活场景" }, { "scope_type": "form", "value": "视觉错位手法" }, { "scope_type": "feeling", "value": "视觉违和感" }, { "scope_type": "effect", "value": "视觉冲击力" }, { "scope_type": "intent", "value": "引导互动" }, { "scope_type": "substance", "value": "疗愈系声效" }, { "scope_type": "form", "value": "高清画面" }, { "scope_type": "form", "value": "高饱和度配色" }, { "scope_type": "feeling", "value": "治愈感" }, { "scope_type": "feeling", "value": "代入感" }, { "scope_type": "effect", "value": "氛围营造" }, { "scope_type": "intent", "value": "吸引停留" }, { "scope_type": "substance", "value": "背景音乐" }, { "scope_type": "form", "value": "节奏卡点剪辑" }, { "scope_type": "feeling", "value": "活力感" }, { "scope_type": "effect", "value": "音画同步" }, { "scope_type": "effect", "value": "节奏控制" }, { "scope_type": "intent", "value": "提升观感体验" }, { "scope_type": "substance", "value": "反转剧情" }, { "scope_type": "form", "value": "互动设计方案" }, { "scope_type": "effect", "value": "点赞" }, { "scope_type": "effect", "value": "互动潜力" }, { "scope_type": "intent", "value": "提高算法分发权重" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "灵感" }, { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "近期海外爆款 Reels 视频的四个可复用的核心创意策略及互动逻辑。" } ] } ]