Create-knowledge-find-decode/web/payloads.json

[
  {
    "source": {
      "id": "xhs_699308fa0000000016009697",
      "source_type": "post",
      "title": "真正能爆的选题，往往是你写完后感觉羞耻的",
      "author": "",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
      }
    },
    "title": "爆款选题的羞耻感逻辑",
    "content": "主张：真正能爆的选题往往会让创作者感到“羞耻”或“犹豫”。\n依据：羞耻感本质上是触碰了被社交礼仪包裹的、真实但平时不敢公开表达的痛点。纯干货只有信息密度，而具有“冒犯感”的内容能撕裂大众普遍认同但无感的“正确共识”，从而产生情绪触发。创作者的安全感等于观众的无感。\n对创作的影响：选题审核应从单纯的“大脑审核（是否正确）”转向“情绪审核（是否有羞耻/犹豫感）”。放弃追求绝对正确和安全，通过制造认知风险换取流量和转发。",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "why原理"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "爆款选题"
      },
      {
        "scope_type": "feeling",
        "value": "羞耻感"
      },
      {
        "scope_type": "effect",
        "value": "产生情绪触发"
      },
      {
        "scope_type": "intent",
        "value": "流量和转发"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "选题"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_699308fa0000000016009697",
      "source_type": "post",
      "title": "真正能爆的选题，往往是你写完后感觉羞耻的",
      "author": "",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
      }
    },
    "title": "寻找爆款选题裂缝法",
    "content": "目标：通过撕开领域内“正确共识”的裂缝，找到能引发情绪共鸣的爆款选题。\n步骤1（目的：定位赛道正确共识（圣经句））\n  指引：列出本赛道内人人都点头、看似绝对正确的道理。例：『内容为王』、『坚持产生价值』。\n  产出：共识清单\n步骤2（目的：挖掘共识失灵场景）\n  指引：针对上述共识提问：在什么具体情况下，严格按这句话做反而由于各种现实阻碍而适得其反？例：『询问内容为王在什么平台环境下会失灵』。\n  产出：逻辑矛盾点\n步骤3（目的：监测竞品评论区痛点）\n  指引：翻阅竞品爆款视频，搜寻带有“但是”关键词的评论。例：『道理我都懂，但是……』。这些通常是观众已验证且未被满足的真实痛点。\n  产出：真实用户痛点\n步骤4（目的：选题情绪自检）\n  指引：感受选题写出后是否有“在装”或“太直白”的羞耻感，若感到犹豫或压力，则是踩到大众神经的爆款信号。\n  产出：确认选题",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "how工序"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "赛道共识"
      },
      {
        "scope_type": "form",
        "value": "共识清单"
      },
      {
        "scope_type": "substance",
        "value": "共识失灵场景"
      },
      {
        "scope_type": "effect",
        "value": "挖掘逻辑矛盾"
      },
      {
        "scope_type": "substance",
        "value": "真实用户痛点"
      },
      {
        "scope_type": "form",
        "value": "评论区调研"
      },
      {
        "scope_type": "feeling",
        "value": "犹豫感"
      },
      {
        "scope_type": "effect",
        "value": "选题情绪自检"
      },
      {
        "scope_type": "intent",
        "value": "确认选题"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "选题"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "定向"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "构思"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "打磨"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "列举法"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "反向提问"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "评论区挖掘"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "情绪审核"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_699308fa0000000016009697",
      "source_type": "post",
      "title": "真正能爆的选题，往往是你写完后感觉羞耻的",
      "author": "",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
      }
    },
    "title": "爆款选题的两个撕裂方向",
    "content": "界定：指引内容撕开受众认知惯性的切入角度。\n构成：\n- 加固信念：平庸内容的特征，重复人人都信但无感的道理。\n- 撕裂信念：爆款内容的特征，指出原本的正确答案在特定场景下为何不好使，戳穿圣经句。",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "认知惯性"
      },
      {
        "scope_type": "form",
        "value": "撕裂方向"
      },
      {
        "scope_type": "effect",
        "value": "戳穿圣经句"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "选题"
      },
      {
        "key": "出自",
        "type": "str",
        "value": "寻找爆款选题裂缝法 第1步"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_698481e1000000000a02a7c1",
      "source_type": "post",
      "title": "7种编剧常用的叙事结构，写剧不用愁！",
      "author": "",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1"
      }
    },
    "title": "7种编剧常用叙事结构选型表",
    "content": "界定：根据叙事逻辑、时间线和故事线数量划分的七种经典戏剧结构，用于决定故事的整体呈现框架。\n构成：\n- 三幕式结构：最基础线性叙事，分为开端（背景/冲突触发）、发展（冲突升级/人物成长）、高潮结局（矛盾解决）。\n- 英雄之旅结构：核心为平凡人的蜕变，包含启程（离开舒适区）、考验（挑战与成长）、归来（战胜危机获收获）。\n- 非线性结构：打破时间逻辑，利用闪回、插叙、多视角等制造悬念，适合悬疑犯罪类。\n- 环形结构：首尾呼应形成闭环或设定无限循环，增加宿命感，适合科幻悬疑。\n- 多线叙事结构：多条独立线索并行并在节点交汇，提升剧情密度，适合群像戏或喜剧。\n- 嵌套式结构：戏中戏或梦中梦等套层结构，内层故事推动或呼应外层，探讨虚实交织。\n- 反结构：抛弃传统框架与核心冲突，采用碎片化拼贴，注重氛围营造与情绪表达。",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "叙事逻辑"
      },
      {
        "scope_type": "form",
        "value": "戏剧结构"
      },
      {
        "scope_type": "effect",
        "value": "制造悬念"
      },
      {
        "scope_type": "feeling",
        "value": "宿命感"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_698481e1000000000a02a7c1",
      "source_type": "post",
      "title": "7种编剧常用的叙事结构，写剧不用愁！",
      "author": "",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1"
      }
    },
    "title": "三幕式结构标准工序",
    "content": "目标：通过三阶段线性逻辑完成一个完整的商业叙事闭环\n步骤1（目的：交代背景并建立冲突起点）\n  指引：完成第一幕（开端）：交代故事背景、人设，并设置触发性冲突。\n  产出：故事开局\n步骤2（目的：升级冲突并驱动人物成长）\n  指引：进入第二幕（发展）：设定多重阻碍使冲突持续升级，主角在解决受挫中获得人物弧光成长。\n  产出：故事中段（对抗过程）\n步骤3（目的：解决核心矛盾并收尾）\n  指引：完成第三幕（高潮与结局）：让矛盾彻底爆发并得到最终解决，完成故事收尾。\n  产出：故事结局",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "how工序"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "故事背景"
      },
      {
        "scope_type": "effect",
        "value": "建立冲突"
      },
      {
        "scope_type": "substance",
        "value": "人物弧光"
      },
      {
        "scope_type": "effect",
        "value": "冲突升级"
      },
      {
        "scope_type": "effect",
        "value": "解决矛盾"
      },
      {
        "scope_type": "form",
        "value": "故事收尾"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "结构"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "背景铺垫与冲突触发"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "冲突递进与人物弧光"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "爆发与解决"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_698481e1000000000a02a7c1",
      "source_type": "post",
      "title": "7种编剧常用的叙事结构，写剧不用愁！",
      "author": "",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1"
      }
    },
    "title": "英雄之旅叙事路径",
    "content": "目标：描绘平凡人逆袭并完成自我蜕变的成长史\n步骤1（目的：打破现有平衡）\n  指引：执行“启程”环节：让主角离开舒适区，接受外部世界的征召。\n  产出：出发动机\n步骤2（目的：通过挑战重塑自我）\n  指引：执行“考验”环节：设置具体挑战、引入盟友与反派，让主角在认知世界的过程中成长。\n  产出：成长轨迹\n步骤3（目的：回归并完成蜕变）\n  指引：执行“归来”环节：决战危机，带着最终的成长收获返回或进入新阶段。\n  产出：英雄落幕",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "how工序"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "舒适区"
      },
      {
        "scope_type": "effect",
        "value": "打破平衡"
      },
      {
        "scope_type": "substance",
        "value": "人物成长"
      },
      {
        "scope_type": "effect",
        "value": "认知重塑"
      },
      {
        "scope_type": "substance",
        "value": "英雄蜕变"
      },
      {
        "scope_type": "intent",
        "value": "完成闭环"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "结构"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "离开舒适区"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "通过考验"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "战胜危机"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "剧本故事构建全流程",
    "content": "目标：将灵感通过前提、人物、冲突的逻辑转化为完整的剧本结构\n步骤1（目的：确定剧本前提）\n  指引：根据作者立场和基本情感（欲望、恐惧等）拟定前提。需包含作者立场、人物、冲突、结论四个要素。例：『贪婪导致自取灭亡』。\n  产出：剧本前提（目标概括）\n步骤2（目的：构建三维度人物）\n  指引：从生理（外表/年龄）、社会（阶层/背景）、心理（性格/志向）三个维度细分特征。确保人物特征由前提赋予，且人物是生理特征与环境影响的总和。\n  产出：三维度人物小传\n步骤3（目的：匹配对立关系）\n  指引：设定由内在/外在需求驱动的主角，并匹配一个实力相当、绝不妥协的对手，赋予双方足够的意志力将斗争进行到底。\n  产出：人物关系阵营\n步骤4（目的：设计冲突升级与过渡）\n  指引：从微小志向触发的“攻击-反击”开始，通过“过渡”（使人物精神状态改变的小冲突）让冲突缓慢升级。需注意避开静态和跳跃冲突，通过“预示”保持张力。\n  产出：冲突发展脉络\n步骤5（目的：确定切入点并推向高潮）\n  指引：在危机或准备做出决定的转折点切入。通过不断的决定推动情节，经历危机（确定性的改变）和高潮（痛苦的质变），最终达成结局。\n  产出：剧本大纲/场景结构",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "how工序"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "剧本前提"
      },
      {
        "scope_type": "effect",
        "value": "界定冲突方向"
      },
      {
        "scope_type": "intent",
        "value": "确立故事核心"
      },
      {
        "scope_type": "substance",
        "value": "角色维度"
      },
      {
        "scope_type": "form",
        "value": "要素拆解"
      },
      {
        "scope_type": "substance",
        "value": "敌对关系"
      },
      {
        "scope_type": "effect",
        "value": "强化意志对抗"
      },
      {
        "scope_type": "form",
        "value": "渐进式结构"
      },
      {
        "scope_type": "effect",
        "value": "维持剧情张力"
      },
      {
        "scope_type": "feeling",
        "value": "紧迫感"
      },
      {
        "scope_type": "form",
        "value": "转折点切入"
      },
      {
        "scope_type": "effect",
        "value": "推动情节高潮"
      },
      {
        "scope_type": "intent",
        "value": "逻辑闭环结局"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "定向"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "构思"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "结构"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "提炼前提"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "人物建模"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "关系匹配"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "冲突编排"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "节点设定"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "",
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        "platform": "xiaohongshu",
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    },
    "title": "人物三维度分析模型",
    "content": "界定：从生理、社会、心理三个层面确立人物真实感与行动动机的结构模型。\n构成：\n- 生理维度：性别、年龄、外表、遗传、体质等基础属性。\n- 社会维度：阶层、职业、教育背景、家庭生活、政治/宗教信仰。\n- 心理维度：道德标准、性格特征、志向/挫折、性情及应对冲突的心理反应。",
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    "scopes": [
      {
        "scope_type": "substance",
        "value": "人物塑造"
      },
      {
        "scope_type": "form",
        "value": "结构化模型"
      },
      {
        "scope_type": "effect",
        "value": "提升人物真实感"
      }
    ],
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      {
        "key": "业务阶段",
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        "value": "脚本"
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        "value": "剧本故事构建全流程 第2步"
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  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
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    },
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      "source_type": "post",
      "title": "只要学会这几样，写短视频脚本真的不难❗️",
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    "title": "脚本设计中的常用画面构图法",
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      "title": "🎮Voodoo 转型成功，单日流水破百万美元",
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        "platform": "xiaohongshu",
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    },
    "title": "中重度游戏「休闲化」改造三步法",
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        "scope_type": "substance",
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    },
    "title": "Voodoo 内容创作核心公式",
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        "scope_type": "form",
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        "scope_type": "feeling",
        "value": "真实物理爽感"
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        "scope_type": "intent",
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    "title": "现实场景与物理效果的联动逻辑",
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