[ { "source": { "id": "xhs_699308fa0000000016009697", "source_type": "post", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697" } }, "title": "爆款选题的羞耻感逻辑", "content": "主张:真正能爆的选题往往会让创作者感到“羞耻”或“犹豫”。\n依据:羞耻感本质上是触碰了被社交礼仪包裹的、真实但平时不敢公开表达的痛点。纯干货只有信息密度,而具有“冒犯感”的内容能撕裂大众普遍认同但无感的“正确共识”,从而产生情绪触发。创作者的安全感等于观众的无感。\n对创作的影响:选题审核应从单纯的“大脑审核(是否正确)”转向“情绪审核(是否有羞耻/犹豫感)”。放弃追求绝对正确和安全,通过制造认知风险换取流量和转发。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "爆款选题" }, { "scope_type": "feeling", "value": "羞耻感" }, { "scope_type": "effect", "value": "产生情绪触发" }, { "scope_type": "intent", "value": "流量和转发" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "选题" } ] }, { "source": { "id": "xhs_699308fa0000000016009697", "source_type": "post", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697" } }, "title": "寻找爆款选题裂缝法", "content": "目标:通过撕开领域内“正确共识”的裂缝,找到能引发情绪共鸣的爆款选题。\n步骤1(目的:定位赛道正确共识(圣经句))\n 指引:列出本赛道内人人都点头、看似绝对正确的道理。例:『内容为王』、『坚持产生价值』。\n 产出:共识清单\n步骤2(目的:挖掘共识失灵场景)\n 指引:针对上述共识提问:在什么具体情况下,严格按这句话做反而由于各种现实阻碍而适得其反?例:『询问内容为王在什么平台环境下会失灵』。\n 产出:逻辑矛盾点\n步骤3(目的:监测竞品评论区痛点)\n 指引:翻阅竞品爆款视频,搜寻带有“但是”关键词的评论。例:『道理我都懂,但是……』。这些通常是观众已验证且未被满足的真实痛点。\n 产出:真实用户痛点\n步骤4(目的:选题情绪自检)\n 指引:感受选题写出后是否有“在装”或“太直白”的羞耻感,若感到犹豫或压力,则是踩到大众神经的爆款信号。\n 产出:确认选题", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "赛道共识" }, { "scope_type": "form", "value": "共识清单" }, { "scope_type": "substance", "value": "共识失灵场景" }, { "scope_type": "effect", "value": "挖掘逻辑矛盾" }, { "scope_type": "substance", "value": "真实用户痛点" }, { "scope_type": "form", "value": "评论区调研" }, { "scope_type": "feeling", "value": "犹豫感" }, { "scope_type": "effect", "value": "选题情绪自检" }, { "scope_type": "intent", "value": "确认选题" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "选题" }, { "key": "创作阶段", "type": "str", "value": "定向" }, { "key": "创作阶段", "type": "str", "value": "构思" }, { "key": "创作阶段", "type": "str", "value": "打磨" }, { "key": "动作", "type": "str", "value": "列举法" }, { "key": "动作", "type": "str", "value": "反向提问" }, { "key": "动作", "type": "str", "value": "评论区挖掘" }, { "key": "动作", "type": "str", "value": "情绪审核" } ] }, { "source": { "id": "xhs_699308fa0000000016009697", "source_type": "post", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697" } }, "title": "爆款选题的两个撕裂方向", "content": "界定:指引内容撕开受众认知惯性的切入角度。\n构成:\n- 加固信念:平庸内容的特征,重复人人都信但无感的道理。\n- 撕裂信念:爆款内容的特征,指出原本的正确答案在特定场景下为何不好使,戳穿圣经句。", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "认知惯性" }, { "scope_type": "form", "value": "撕裂方向" }, { "scope_type": "effect", "value": "戳穿圣经句" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "选题" }, { "key": "出自", "type": "str", "value": "寻找爆款选题裂缝法 第1步" } ] }, { "source": { "id": "xhs_698481e1000000000a02a7c1", "source_type": "post", "title": "7种编剧常用的叙事结构,写剧不用愁!", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1" } }, "title": "7种编剧常用叙事结构选型表", "content": "界定:根据叙事逻辑、时间线和故事线数量划分的七种经典戏剧结构,用于决定故事的整体呈现框架。\n构成:\n- 三幕式结构:最基础线性叙事,分为开端(背景/冲突触发)、发展(冲突升级/人物成长)、高潮结局(矛盾解决)。\n- 英雄之旅结构:核心为平凡人的蜕变,包含启程(离开舒适区)、考验(挑战与成长)、归来(战胜危机获收获)。\n- 非线性结构:打破时间逻辑,利用闪回、插叙、多视角等制造悬念,适合悬疑犯罪类。\n- 环形结构:首尾呼应形成闭环或设定无限循环,增加宿命感,适合科幻悬疑。\n- 多线叙事结构:多条独立线索并行并在节点交汇,提升剧情密度,适合群像戏或喜剧。\n- 嵌套式结构:戏中戏或梦中梦等套层结构,内层故事推动或呼应外层,探讨虚实交织。\n- 反结构:抛弃传统框架与核心冲突,采用碎片化拼贴,注重氛围营造与情绪表达。", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "叙事逻辑" }, { "scope_type": "form", "value": "戏剧结构" }, { "scope_type": "effect", "value": "制造悬念" }, { "scope_type": "feeling", "value": "宿命感" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_698481e1000000000a02a7c1", "source_type": "post", "title": "7种编剧常用的叙事结构,写剧不用愁!", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1" } }, "title": "三幕式结构标准工序", "content": "目标:通过三阶段线性逻辑完成一个完整的商业叙事闭环\n步骤1(目的:交代背景并建立冲突起点)\n 指引:完成第一幕(开端):交代故事背景、人设,并设置触发性冲突。\n 产出:故事开局\n步骤2(目的:升级冲突并驱动人物成长)\n 指引:进入第二幕(发展):设定多重阻碍使冲突持续升级,主角在解决受挫中获得人物弧光成长。\n 产出:故事中段(对抗过程)\n步骤3(目的:解决核心矛盾并收尾)\n 指引:完成第三幕(高潮与结局):让矛盾彻底爆发并得到最终解决,完成故事收尾。\n 产出:故事结局", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "故事背景" }, { "scope_type": "effect", "value": "建立冲突" }, { "scope_type": "substance", "value": "人物弧光" }, { "scope_type": "effect", "value": "冲突升级" }, { "scope_type": "effect", "value": "解决矛盾" }, { "scope_type": "form", "value": "故事收尾" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "创作阶段", "type": "str", "value": "结构" }, { "key": "动作", "type": "str", "value": "背景铺垫与冲突触发" }, { "key": "动作", "type": "str", "value": "冲突递进与人物弧光" }, { "key": "动作", "type": "str", "value": "爆发与解决" } ] }, { "source": { "id": "xhs_698481e1000000000a02a7c1", "source_type": "post", "title": "7种编剧常用的叙事结构,写剧不用愁!", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1" } }, "title": "英雄之旅叙事路径", "content": "目标:描绘平凡人逆袭并完成自我蜕变的成长史\n步骤1(目的:打破现有平衡)\n 指引:执行“启程”环节:让主角离开舒适区,接受外部世界的征召。\n 产出:出发动机\n步骤2(目的:通过挑战重塑自我)\n 指引:执行“考验”环节:设置具体挑战、引入盟友与反派,让主角在认知世界的过程中成长。\n 产出:成长轨迹\n步骤3(目的:回归并完成蜕变)\n 指引:执行“归来”环节:决战危机,带着最终的成长收获返回或进入新阶段。\n 产出:英雄落幕", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "舒适区" }, { "scope_type": "effect", "value": "打破平衡" }, { "scope_type": "substance", "value": "人物成长" }, { "scope_type": "effect", "value": "认知重塑" }, { "scope_type": "substance", "value": "英雄蜕变" }, { "scope_type": "intent", "value": "完成闭环" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "创作阶段", "type": "str", "value": "结构" }, { "key": "动作", "type": "str", "value": "离开舒适区" }, { "key": "动作", "type": "str", "value": "通过考验" }, { "key": "动作", "type": "str", "value": "战胜危机" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "剧本故事构建全流程", "content": "目标:将灵感通过前提、人物、冲突的逻辑转化为完整的剧本结构\n步骤1(目的:确定剧本前提)\n 指引:根据作者立场和基本情感(欲望、恐惧等)拟定前提。需包含作者立场、人物、冲突、结论四个要素。例:『贪婪导致自取灭亡』。\n 产出:剧本前提(目标概括)\n步骤2(目的:构建三维度人物)\n 指引:从生理(外表/年龄)、社会(阶层/背景)、心理(性格/志向)三个维度细分特征。确保人物特征由前提赋予,且人物是生理特征与环境影响的总和。\n 产出:三维度人物小传\n步骤3(目的:匹配对立关系)\n 指引:设定由内在/外在需求驱动的主角,并匹配一个实力相当、绝不妥协的对手,赋予双方足够的意志力将斗争进行到底。\n 产出:人物关系阵营\n步骤4(目的:设计冲突升级与过渡)\n 指引:从微小志向触发的“攻击-反击”开始,通过“过渡”(使人物精神状态改变的小冲突)让冲突缓慢升级。需注意避开静态和跳跃冲突,通过“预示”保持张力。\n 产出:冲突发展脉络\n步骤5(目的:确定切入点并推向高潮)\n 指引:在危机或准备做出决定的转折点切入。通过不断的决定推动情节,经历危机(确定性的改变)和高潮(痛苦的质变),最终达成结局。\n 产出:剧本大纲/场景结构", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "剧本前提" }, { "scope_type": "effect", "value": "界定冲突方向" }, { "scope_type": "intent", "value": "确立故事核心" }, { "scope_type": "substance", "value": "角色维度" }, { "scope_type": "form", "value": "要素拆解" }, { "scope_type": "substance", "value": "敌对关系" }, { "scope_type": "effect", "value": "强化意志对抗" }, { "scope_type": "form", "value": "渐进式结构" }, { "scope_type": "effect", "value": "维持剧情张力" }, { "scope_type": "feeling", "value": "紧迫感" }, { "scope_type": "form", "value": "转折点切入" }, { "scope_type": "effect", "value": "推动情节高潮" }, { "scope_type": "intent", "value": "逻辑闭环结局" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "创作阶段", "type": "str", "value": "定向" }, { "key": "创作阶段", "type": "str", "value": "构思" }, { "key": "创作阶段", "type": "str", "value": "结构" }, { "key": "动作", "type": "str", "value": "提炼前提" }, { "key": "动作", "type": "str", "value": "人物建模" }, { "key": "动作", "type": "str", "value": "关系匹配" }, { "key": "动作", "type": "str", "value": "冲突编排" }, { "key": "动作", "type": "str", "value": "节点设定" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "人物三维度分析模型", "content": "界定:从生理、社会、心理三个层面确立人物真实感与行动动机的结构模型。\n构成:\n- 生理维度:性别、年龄、外表、遗传、体质等基础属性。\n- 社会维度:阶层、职业、教育背景、家庭生活、政治/宗教信仰。\n- 心理维度:道德标准、性格特征、志向/挫折、性情及应对冲突的心理反应。", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "人物塑造" }, { "scope_type": "form", "value": "结构化模型" }, { "scope_type": "effect", "value": "提升人物真实感" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "出自", "type": "str", "value": "剧本故事构建全流程 第2步" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "剧作冲突的四种类型", "content": "界定:衡量剧本情节张力与逻辑合理性的四种冲突表现形式。\n构成:\n- 静态冲突:冲突无实质发展,原地踏步。\n- 跳跃冲突:人物做出与其本性和维度不符的突兀行动。\n- 缓慢升级冲突:由前提和人物性格自然产生,程度随发展逐渐加强的理想冲突。\n- 预示冲突:对未来张力的允诺,通过对手的不妥协表现悬念。", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "戏剧冲突" }, { "scope_type": "form", "value": "分类判定模板" }, { "scope_type": "effect", "value": "规避逻辑断层" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "出自", "type": "str", "value": "剧本故事构建全流程 第4步" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "人物意志力与剧本完整性的逻辑", "content": "主张:剧作者必须赋予人物足以战斗到底的意志力。\n依据:人物的发展是面对冲突的反应,只有当人物在多方决定的因果环扣中无法退缩时,才能最终走向并证明前提。\n对创作的影响:若人物意志薄弱,冲突将提前瓦解,导致前提无法被严密证明,故事会中途崩塌或流于表面。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "角色动机强度" }, { "scope_type": "effect", "value": "确保叙事连贯" }, { "scope_type": "intent", "value": "严谨论证前提" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "场景设计的五步程序", "content": "目标:通过微观剖析确保一个场景具备转折点、冲突与价值变化\n步骤1(目的:确定冲突)\n 指引:分析并明确场景中的驱动力(人物欲望)与对抗力(内心、个人或外部层面)。\n 产出:冲突关系模型\n步骤2(目的:标注开篇价值)\n 指引:明确场景开始时,人物所处环境或心理的初始“生活价值”(如正向的正义、希望等)。\n 产出:初始价值标签\n步骤3(目的:分解节拍)\n 指引:将场景拆解为更小的动作/反应单元,观察其中的能量流动。\n 产出:场景节拍表\n步骤4(目的:标注结尾价值并比较)\n 指引:记录场景结束时的价值状态,对比开篇价值,确认是否发生了转变。场景动感取决于价值交替变更。\n 产出:价值转变分析(+/-转换)\n步骤5(目的:详述节拍并标注转折点)\n 指引:完善每个节拍的具体表现,并精准找出引发“奇、好奇心增强、新方向”的转折瞬间。\n 产出:完成版场景剧本草稿", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "冲突分析" }, { "scope_type": "effect", "value": "明确对抗关系" }, { "scope_type": "substance", "value": "生活价值" }, { "scope_type": "form", "value": "价值标注" }, { "scope_type": "substance", "value": "场景节拍" }, { "scope_type": "form", "value": "节拍分解" }, { "scope_type": "substance", "value": "价值转换" }, { "scope_type": "effect", "value": "产生动感" }, { "scope_type": "effect", "value": "激发好奇心" }, { "scope_type": "substance", "value": "转折点" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "创作阶段", "type": "str", "value": "构思" }, { "key": "创作阶段", "type": "str", "value": "定向" }, { "key": "创作阶段", "type": "str", "value": "结构" }, { "key": "创作阶段", "type": "str", "value": "打磨" }, { "key": "创作阶段", "type": "str", "value": "成文" }, { "key": "动作", "type": "str", "value": "冲突分析" }, { "key": "动作", "type": "str", "value": "价值定义" }, { "key": "动作", "type": "str", "value": "节拍分解" }, { "key": "动作", "type": "str", "value": "动效评估" }, { "key": "动作", "type": "str", "value": "转折点设计" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "故事的五部分构成模型", "content": "界定:构成一个完整叙事弧线的五个核心功能板块。\n构成:\n- 激励事件:打破生活平衡的随机或有因事件,通常出现在前四分之一时段内。\n- 进展纠葛:在对抗力作用下,通过场景/序列/幕不断升级的冲突。\n- 危机:故事最紧张的点,人物必须在最大压力下做出终极决定。\n- 高潮:具有绝对、不可逆转的价值剧变节点。\n- 结局:处理未达高潮的次情节,展示高潮影响及意义。", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "叙事弧线" }, { "scope_type": "form", "value": "五部分构成" }, { "scope_type": "effect", "value": "冲突升级" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "抉择的本质原则", "content": "主张:真正的选择必须是“两难之境”,而非是非对错。\n依据:真正的选择是不可调和的两善取其一,或两恶取其轻。这种极端压力下的选择是对人性的强有力表现。\n对创作的影响:要求创作者避开廉价的道德判断,通过设计复杂对抗关系(如三角设计)来深化冲突。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "两难选择" }, { "scope_type": "effect", "value": "深化冲突" }, { "scope_type": "feeling", "value": "人性张力" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "出自", "type": "str", "value": "场景设计的五步程序 第1步" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "情感回报递减定理", "content": "主张:必须制造正负情感(快感与痛感)的动态交替。\n依据:遵循心理学上的回报递减定理,单一情感的一致持续会导致观众感知疲劳。\n对创作的影响:在剧本设计中必须通过价值转变触发观众情感的起伏,避免基调单一化。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "feeling", "value": "情感波动" }, { "scope_type": "effect", "value": "防止感知疲劳" }, { "scope_type": "intent", "value": "维持观众兴趣" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "短视频脚本编写标准流程", "content": "目标:将初步构思转化为可执行的拍摄脚本\n步骤1(目的:确定选题)\n 指引:明确视频的中心思想与具体主题。\n 产出:核心主题\n步骤2(目的:搭建框架)\n 指引:设计人物角色、室内外场景及核心事件内容。\n 产出:脚本大纲\n步骤3(目的:细节完善)\n 指引:填充具体的镜号、拍摄画面描述、字幕、音乐音效及单镜头时长控制,并应用具体的拍摄技巧。\n 产出:执行脚本", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "选题策划" }, { "scope_type": "effect", "value": "明确主题" }, { "scope_type": "substance", "value": "脚本框架" }, { "scope_type": "form", "value": "大纲结构" }, { "scope_type": "substance", "value": "执行细节" }, { "scope_type": "form", "value": "分镜头脚本" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "选题" }, { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "创作阶段", "type": "str", "value": "定向" }, { "key": "创作阶段", "type": "str", "value": "构思" }, { "key": "创作阶段", "type": "str", "value": "打磨" }, { "key": "动作", "type": "str", "value": "确定中心" }, { "key": "动作", "type": "str", "value": "要素填充" }, { "key": "动作", "type": "str", "value": "颗粒度细化" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "脚本模板标准构成要素", "content": "界定:一份标准短视频执行脚本应包含的核心维度。\n构成:\n- 序号:镜头的排列顺序\n- 视频画面:具体的画面内容描述\n- 景别:镜头的取景范围大小\n- 角度:相机的拍摄方位\n- 时长:单镜头持续的时间\n- 视频文案:口播词或后期字幕", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "form", "value": "脚本维度" }, { "scope_type": "substance", "value": "制作要素" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "出自", "type": "str", "value": "短视频脚本编写标准流程 第3步" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "脚本构思三步法", "content": "目标:通过逻辑结构快速生成具吸引力的脚本草案\n步骤1(目的:开篇引入)\n 指引:采用开门见山或提出疑问的方式快速吸引注意。\n 产出:钩子开头\n步骤2(目的:内容展开)\n 指引:通过提出方法、讲述故事或介绍产品来传递核心价值。\n 产出:内容正文\n步骤3(目的:收尾转化)\n 指引:抛出问题、总结内容或进行提前引流预告。\n 产出:结尾指令", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "effect", "value": "吸引注意" }, { "scope_type": "form", "value": "钩子开头" }, { "scope_type": "substance", "value": "价值传递" }, { "scope_type": "effect", "value": "内容展开" }, { "scope_type": "intent", "value": "粉丝转化" }, { "scope_type": "effect", "value": "行动指令" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "创作阶段", "type": "str", "value": "结构" }, { "key": "动作", "type": "str", "value": "设置悬念/直入主题" }, { "key": "动作", "type": "str", "value": "价值输出" }, { "key": "动作", "type": "str", "value": "总结引流" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "短视频内容黄金结构", "content": "界定:高完成度视频的标准逻辑分布。\n构成:\n- 引子:强调视觉冲击与剪辑创意\n- 内容主题:涵盖故事线、节奏、信息量与平衡艺术\n- 结尾:包含印象点、情感共鸣与行动导向", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "form", "value": "黄金结构" }, { "scope_type": "effect", "value": "提高完播" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "Vlog脚本五大创作公式", "content": "界定:针对Vlog类视频的五种核心切入角度。\n构成:\n- 引起共鸣:寻找与观众相似的生活片段\n- 引发好奇:展示不常见的生活或事物\n- 引发互动:设置话题诱导评论回复\n- 干货输出:提供具体的攻略或知识\n- 综合热点:结合当下流行的梗或话题", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "Vlog创作" }, { "scope_type": "feeling", "value": "情感共鸣" }, { "scope_type": "effect", "value": "互动引导" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "灵感" }, { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "脚本设计中的常用画面构图法", "content": "界定:在脚本规划画面时可选择的视觉布局方案。\n构成:\n- 水平线构图:营造稳定感\n- 对角线构图:增加画面动感\n- 中心构图:强力突出主体\n- 框式构图:制造窥视感与神秘感\n- 九宫格构图:视觉醒目\n- 三分法构图:化繁为简的经典布局", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "form", "value": "视觉构图" }, { "scope_type": "feeling", "value": "稳定感" }, { "scope_type": "effect", "value": "突出主体" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "dy_7589257893544165455", "source_type": "post", "title": "如何用AI十几秒制作一段高质量精彩的视频...", "author": "", "source_metadata": { "platform": "douyin", "url": "https://www.douyin.com/video/7589257893544165455" } }, "title": "AI 辅助短视频文案与视频生成全流程", "content": "目标:结合豆包 AI 与创作神器小程序,高效生成高质量的旅游类短视频。\n步骤1(目的:通过 AI 生成精炼视频文案)\n 指引:1. 打开豆包 AI 并开启‘深度思考’模式;\n2. 输入身份及需求,例:『我是一名旅游视频创作者,请帮我写一段关于上海旅游的视频描述词,要求30字以内』;\n3. 从生成结果中选择并复制合适的内容。\n 产出:一段精炼且符合场景需求的视频描述文案\n步骤2(目的:配置文生视频参数并扩写指令)\n 指引:1. 进入微信小程序‘创作神器’,点击‘文生视频’;\n2. 粘贴文案后点击‘灵感扩写’以丰富画面细节描述;\n3. 选择视频比例,例:『短视频选择 9:16』。\n 产出:优化后的视频提示词及比例设置\n步骤3(目的:生成并获取视频成果)\n 指引:点击‘生成视频’,待 AI 处理完成后直接下载或根据效果反馈调整内容重新创作。\n 产出:包含动态特效和精美画面的短视频作品", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "视频文案" }, { "scope_type": "form", "value": "简短描述屏" }, { "scope_type": "effect", "value": "确立主题" }, { "scope_type": "substance", "value": "视频提示词" }, { "scope_type": "form", "value": "参数配置" }, { "scope_type": "effect", "value": "丰富细节" }, { "scope_type": "substance", "value": "短视频作品" }, { "scope_type": "intent", "value": "交付成果" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "创作阶段", "type": "str", "value": "构思" }, { "key": "创作阶段", "type": "str", "value": "打磨" }, { "key": "动作", "type": "str", "value": "AI提示词生成" }, { "key": "动作", "type": "str", "value": "参数优化与扩写" }, { "key": "动作", "type": "str", "value": "视频合成" } ] }, { "source": { "id": "xhs_6a33655e000000000f0055af", "source_type": "post", "title": "🎮Voodoo 转型成功,单日流水破百万美元", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/6a33655e000000000f0055af" } }, "title": "中重度游戏「休闲化」改造三步法", "content": "目标:将重度玩法轻量化以降低门槛并增加吸引力\n步骤1(目的:操作解耦)\n 指引:将载具移动与开火操作解耦。例:『走好位再打』。\n 产出:简化的操作逻辑\n步骤2(目的:画面降级与简化)\n 指引:将画面降级为 2D 且简化操作。例:『只调角度』。\n 产出:低视觉门槛的 2D 画面\n步骤3(目的:加快游戏节奏)\n 指引:通过限制回合数来压缩单局时长。例:『控制在 20 回合内』。\n 产出:高频反馈的游戏节奏", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "中重度游戏操作" }, { "scope_type": "form", "value": "操作解耦" }, { "scope_type": "effect", "value": "降低操作复杂度" }, { "scope_type": "substance", "value": "游戏画面表现" }, { "scope_type": "form", "value": "2D降级设计" }, { "scope_type": "effect", "value": "降低视觉门槛" }, { "scope_type": "substance", "value": "游戏单局时长" }, { "scope_type": "form", "value": "回合数限制" }, { "scope_type": "effect", "value": "增强反馈频率" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "业务阶段", "type": "str", "value": "选题" }, { "key": "创作阶段", "type": "str", "value": "构思" }, { "key": "创作阶段", "type": "str", "value": "打磨" }, { "key": "动作", "type": "str", "value": "操作解耦" }, { "key": "动作", "type": "str", "value": "画面简化" }, { "key": "动作", "type": "str", "value": "节奏压缩" } ] }, { "source": { "id": "xhs_6a33655e000000000f0055af", "source_type": "post", "title": "🎮Voodoo 转型成功,单日流水破百万美元", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/6a33655e000000000f0055af" } }, "title": "Voodoo 内容创作核心公式", "content": "界定:一种通过现实包装重度玩法的内容吸量模型\n构成:\n- 现实题材:寻找能产生共鸣的生活场景(如沙滩、公交换乘)作为背景吸量\n- 物理效果:引入重力、碰撞、传送带等真实物理表现创造爽感与变量", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "Voodoo内容模型" }, { "scope_type": "form", "value": "现实题材包装" }, { "scope_type": "feeling", "value": "真实物理爽感" }, { "scope_type": "intent", "value": "内容吸量" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "灵感" }, { "key": "业务阶段", "type": "str", "value": "选题" }, { "key": "出自", "type": "str", "value": "中重度游戏「休闲化」改造三步法 第1步" } ] }, { "source": { "id": "xhs_6a33655e000000000f0055af", "source_type": "post", "title": "🎮Voodoo 转型成功,单日流水破百万美元", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/6a33655e000000000f0055af" } }, "title": "现实场景与物理效果的联动逻辑", "content": "主张:现实场景必须与核心物理机制有机结合才能产生独特爽感\n依据:现实场景能降低抽象玩法的认知门槛,并使真实的物理效果更易被玩家认可\n对创作的影响:在选择场景时,优先考虑能自然承载物理机制(如重力、分离)的场景,而非生硬套用", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "物理机制与场景联动" }, { "scope_type": "effect", "value": "降低认知门槛" }, { "scope_type": "feeling", "value": "独特爽感" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "灵感" }, { "key": "出自", "type": "str", "value": "中重度游戏「休闲化」改造三步法 第1步" } ] } ]