{ "count": 9, "posts": [ { "post_id": "699308fa0000000016009697", "source_id": "xhs_699308fa0000000016009697", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" ] }, "cards": [ { "index": 1, "content": "真正能爆的选题往往是由于其不只是通过大脑审核,更是通过了情绪审核,作者在发布前会感到羞耻或犹豫。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp" }, { "index": 2, "content": "", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp" }, { "index": 3, "content": "羞耻感是好选题的防伪标签。高信息密度但不带情绪的内容(如纯干货方法论)往往数据平平,而触碰真实、冒穿透公共痛点的情绪内容更容易爆发。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp" }, { "index": 4, "content": "好选题的信号:写完后感觉“发出去别人会不会觉得我在装?”或“这样说会不会太直白了?”。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp" }, { "index": 5, "content": "羞耻感本质:触碰到了真实但平时大家不敢说出口、被社交礼仪包裹的内容。冒犯感:是对某种“正确共识”的冒犯,踩到了大众的神经。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp" }, { "index": 6, "content": "", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp" }, { "index": 7, "content": "作者的安全感(无风险选题)等于观众的无感。没有情绪触发就没有转发,也就不可能爆。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp" }, { "index": 8, "content": "爆款逻辑:从加固一个信念转向撕裂一个信念(圣经句)。圣经句指赛道里人人点头但没人真信的话(如自律即自由、内容为王)。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp" }, { "index": 9, "content": "选题机制:找到圣经句,找到它崩塌的场景,把裂缝撕开。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp" }, { "index": 10, "content": "实操第一招:寻找正确共识的失灵瞬间。列出赛道大号反复讲的共识,问:什么情况下,一个人严格按这句话做,反而越做越差?(如:内容越好,死得越快)。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp" }, { "index": 11, "content": "实操第二招:去竞品评论区找“但是”。在竞品爆款视频下,找那些“道理我都懂,但是……”的评论,这个“但是”就是圣经句的裂缝。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp" }, { "index": 12, "content": "创作认知:内容过剩时代,观众缺的不是正确答案,而是有人帮他们说出“这个正确答案在你身上根本不好使”。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "“撕裂圣经句”爆款选题法", "purpose": "通过撕裂赛道圣经句,找到具有情感穿透力的裂缝选题", "业务阶段": [ "选题" ], "steps": [ { "id": "s1", "input": "所属赛道的常规共识", "directive": "列出赛道大号反复讲的、人人点头但没人真信的“圣经句”(如:自律即自由、内容为王)。", "output": "待拆解的赛道圣经句清单", "出处": [ "卡片8" ], "创作阶段": "定向", "动作": "列出圣经句", "作用域": [ { "scope_type": "substance", "value": "赛道共识", "candidate": "赛道共识", "link": "新建", "score": 0.5828, "top": [ { "name": "通用共识符号", "score": 0.5828, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "赛事竞技", "score": 0.5451, "path": "/表象/视觉/行为/日常活动/组织活动/赛事竞技" }, { "name": "认知思辨", "score": 0.5382, "path": "/理念/知识/思想/概念范畴/认知思辨" } ] }, { "scope_type": "substance", "value": "圣经句", "candidate": "圣经句", "link": "新建", "score": 0.5811, "top": [ { "name": "人生哲理", "score": 0.5811, "path": "/理念/观念/个人观念/人生感悟/观点表达/人生哲理" }, { "name": "谚语", "score": 0.566, "path": "/理念/知识/文化/语言文字/谚语" }, { "name": "俗语", "score": 0.5636, "path": "/理念/知识/文化/语言文字/俗语" } ] }, { "scope_type": "effect", "value": "素材", "candidate": "素材", "link": "新建", "score": 0.5654, "top": [ { "name": "要素引入", "score": 0.5654, "path": "/结构/叙事推进/承接转换/要素引入" }, { "name": "情感铺垫", "score": 0.558, "path": "/结构/叙事推进/铺垫准备/情感铺垫" }, { "name": "场景描绘", "score": 0.5486, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘" } ] }, { "scope_type": "intent", "value": "确定选题", "candidate": "确定选题", "link": "新建", "score": 0.4449, "top": [ { "name": "科普", "score": 0.4449, "path": "/信息传递/知识传递/科普" }, { "name": "事实呈现", "score": 0.4255, "path": "/信息传递/事实呈现" }, { "name": "分析", "score": 0.4208, "path": "/信息传递/知识传递/分析" } ] } ] }, { "id": "s2", "input": "← s1 的〈待拆解的赛道圣经句清单〉", "directive": "寻找正确共识失灵的瞬间。针对清单中的句子提问:“什么情况下,一个人严格按这句话做,反而越做越差?”或去竞品爆款视频下寻找包含“道理我都懂,但是……”的评论。例:『内容越好,死得越快』。", "output": "圣经句的逻辑裂缝/失灵场景", "出处": [ "卡片10", "卡片11" ], "创作阶段": "构思", "动作": "寻找失灵瞬间/提取评论“但是”", "作用域": [ { "scope_type": "substance", "value": "逻辑裂缝", "candidate": "逻辑裂缝", "link": "新建", "score": 0.6986, "top": [ { "name": "逻辑异常", "score": 0.6986, "path": "/理念/知识/思想/逻辑原理/逻辑异常" }, { "name": "逻辑原理", "score": 0.6662, "path": "/理念/知识/思想/逻辑原理" }, { "name": "应用逻辑", "score": 0.6102, "path": "/理念/知识/思想/逻辑原理/应用逻辑" } ] }, { "scope_type": "substance", "value": "共识失灵场景", "candidate": "共识失灵场景", "link": "新建", "score": 0.5923, "top": [ { "name": "使用场景", "score": 0.5923, "path": "/理念/知识/商业/产品服务/使用场景" }, { "name": "通用共识符号", "score": 0.5892, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "场景感悟", "score": 0.5638, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" } ] }, { "scope_type": "effect", "value": "冲突切入", "candidate": "冲突切入", "link": "新建", "score": 0.7204, "top": [ { "name": "矛盾冲突", "score": 0.7204, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "叙事推进", "score": 0.5802, "path": "/结构/叙事推进" }, { "name": "人物引入", "score": 0.5691, "path": "/表达/形象塑造/人物引入" } ] }, { "scope_type": "intent", "value": "确定选题", "candidate": "确定选题", "link": "新建", "score": 0.4449, "top": [ { "name": "科普", "score": 0.4449, "path": "/信息传递/知识传递/科普" }, { "name": "事实呈现", "score": 0.4255, "path": "/信息传递/事实呈现" }, { "name": "分析", "score": 0.4208, "path": "/信息传递/知识传递/分析" } ] } ] }, { "id": "s3", "input": "← s2 的〈圣经句的逻辑裂缝/失灵场景〉", "directive": "把裂缝撕开,将这种“越做越差”的真实逻辑转化为选题。判据:如果写完后感到羞耻(如“这样说会不会太直白?”)或极度犹豫,说明触碰到了真实痛点。", "output": "具有羞耻感与冒犯感的爆款选题", "出处": [ "卡片4", "卡片9" ], "创作阶段": "构思", "动作": "撕开裂缝成题", "作用域": [ { "scope_type": "substance", "value": "真实痛点", "candidate": "真实痛点", "link": "新建", "score": 0.8114, "top": [ { "name": "痛点问题", "score": 0.8114, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "真实心声", "score": 0.6243, "path": "/理念/观念/个人观念/人生感悟/观点表达/真实心声" }, { "name": "消费体验", "score": 0.529, "path": "/理念/观念/个人观念/人生感悟/内心感受/消费体验" } ] }, { "scope_type": "feeling", "value": "羞耻感", "candidate": "羞耻感", "link": "新建", "score": 0.6268, "top": [ { "name": "情感", "score": 0.6268, "path": "/情感" }, { "name": "美感", "score": 0.6123, "path": "/情感/美感" }, { "name": "共情", "score": 0.5855, "path": "/情感/共情" } ] }, { "scope_type": "feeling", "value": "冒犯感", "candidate": "冒犯感", "link": "新建", "score": 0.5938, "top": [ { "name": "厌恶反感", "score": 0.5938, "path": "/情感/共情/厌恶反感" }, { "name": "情感", "score": 0.5689, "path": "/情感" }, { "name": "共情", "score": 0.562, "path": "/情感/共情" } ] }, { "scope_type": "effect", "value": "痛点", "candidate": "痛点", "link": "新建", "score": 0.5791, "top": [ { "name": "核心点明", "score": 0.5791, "path": "/表达/信息传达/传达手法/强调突出/核心点明" }, { "name": "解决方案", "score": 0.5599, "path": "/表达/论证说理/解决方案" }, { "name": "情感共鸣", "score": 0.5542, "path": "/表达/互动引导/情感连接/情感共鸣" } ] }, { "scope_type": "intent", "value": "提升传播力", "candidate": "提升传播力", "link": "新建", "score": 0.685, "top": [ { "name": "传播", "score": 0.685, "path": "/信息传递/信息扩散/传播" }, { "name": "信息扩散", "score": 0.5821, "path": "/信息传递/信息扩散" }, { "name": "商业推广", "score": 0.5501, "path": "/行为引导/商业推广" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "why", "role": "主", "parent": null, "title": "爆款选题的“羞耻感”防伪定律", "业务阶段": [ "灵感", "选题" ], "出处": [ "卡片1", "卡片3", "卡片5", "卡片7", "卡片12" ], "阐述": "真正能爆的选题往往由于其不仅通过了大脑审核,更通过了情绪审核。羞耻感是好选题的防伪标签,它本质上触碰到了社交礼仪包裹下、平时大家不敢说出口的真实内容。在内容过剩时代,观众需要的不是正确答案,而是有人帮他们说出“正确答案在特殊场景下不好使”的真相。没有情绪触发就没有转发,作者在发布前感到的安全感(无风险选题)通常等于观众的无感。冒犯感是对“正确共识”的挑战,这种撕裂感能产生更强的穿透力和爆发力。", "作用域": [ { "scope_type": "substance", "value": "选题防伪定律", "candidate": "选题防伪定律", "link": "新建", "score": 0.527, "top": [ { "name": "历史规律", "score": 0.527, "path": "/理念/知识/历史/历史议题/历史规律" }, { "name": "防诈反骗", "score": 0.5139, "path": "/理念/知识/公共管理/公共安全/防诈反骗" }, { "name": "逻辑原理", "score": 0.5082, "path": "/理念/知识/思想/逻辑原理" } ] }, { "scope_type": "substance", "value": "社交礼仪真相", "candidate": "社交礼仪真相", "link": "新建", "score": 0.682, "top": [ { "name": "礼仪规范", "score": 0.682, "path": "/理念/知识/文化/礼仪习俗/礼仪规范" }, { "name": "礼仪习俗", "score": 0.6529, "path": "/理念/知识/文化/礼仪习俗" }, { "name": "礼仪仪式", "score": 0.646, "path": "/表象/视觉/行为/人际互动/关系行为/礼仪仪式" } ] }, { "scope_type": "feeling", "value": "羞耻感", "candidate": "羞耻感", "link": "新建", "score": 0.6268, "top": [ { "name": "情感", "score": 0.6268, "path": "/情感" }, { "name": "美感", "score": 0.6123, "path": "/情感/美感" }, { "name": "共情", "score": 0.5855, "path": "/情感/共情" } ] }, { "scope_type": "feeling", "value": "撕裂感", "candidate": "撕裂感", "link": "新建", "score": 0.5438, "top": [ { "name": "美感", "score": 0.5438, "path": "/情感/美感" }, { "name": "同感", "score": 0.5285, "path": "/情感/同感" }, { "name": "悲伤哀痛", "score": 0.5242, "path": "/情感/共情/悲伤哀痛" } ] }, { "scope_type": "effect", "value": "情绪触发", "candidate": "情绪触发", "link": "新建", "score": 0.6725, "top": [ { "name": "情感共鸣", "score": 0.6725, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "情感表达", "score": 0.6546, "path": "/表达/情感表达" }, { "name": "情感动员", "score": 0.6501, "path": "/表达/互动引导/情感连接/情感动员" } ] }, { "scope_type": "effect", "value": "共识", "candidate": "共识", "link": "新建", "score": 0.5708, "top": [ { "name": "情感共鸣", "score": 0.5708, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "解决方案", "score": 0.5452, "path": "/表达/论证说理/解决方案" }, { "name": "价值肯定", "score": 0.5346, "path": "/表达/论证说理/分析论证/论证评判/肯定论证/价值肯定" } ] }, { "scope_type": "intent", "value": "提升转发率", "candidate": "提升转发率", "link": "新建", "score": 0.7499, "top": [ { "name": "转发", "score": 0.7499, "path": "/行为引导/传播/转发" }, { "name": "商业推广", "score": 0.5861, "path": "/行为引导/商业推广" }, { "name": "信息扩散", "score": 0.5343, "path": "/信息传递/信息扩散" } ] } ] }, { "id": "k3", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 1 }, "title": "赛道“圣经句”的特征", "业务阶段": [ "选题" ], "出处": [ "卡片8" ], "概要": "指在特定赛道内虽然正确但容易引发审美疲劳的共识性话语。", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "普遍认同性", "item_desc": "赛道里人人都会点头,表面上表现为“正确答案”。", "作用域": [] }, { "item_name": "实际体感缺失", "item_desc": "在实际执行中往往没人真信,或者在特定场景下会失效、让人感到“不好使”。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "赛道圣经句", "candidate": "赛道圣经句", "link": "新建", "score": 0.5376, "top": [ { "name": "人生哲理", "score": 0.5376, "path": "/理念/观念/个人观念/人生感悟/观点表达/人生哲理" }, { "name": "因果报应", "score": 0.5075, "path": "/理念/观念/个人观念/处世智慧/道德伦理/因果报应" }, { "name": "谚语", "score": 0.5073, "path": "/理念/知识/文化/语言文字/谚语" } ] }, { "scope_type": "substance", "value": "审美疲劳", "candidate": "审美疲劳", "link": "新建", "score": 0.649, "top": [ { "name": "审美时尚变迁", "score": 0.649, "path": "/理念/现象/社会趋势/社会变迁/审美时尚变迁" }, { "name": "美学风格", "score": 0.5828, "path": "/表象/视觉/画面/后期/美学风格" }, { "name": "心理认知偏差", "score": 0.5632, "path": "/理念/知识/身心科学/心理认知/心理状态问题/心理认知偏差" } ] }, { "scope_type": "feeling", "value": "审美疲劳感", "candidate": "审美疲劳感", "link": "新建", "score": 0.6709, "top": [ { "name": "美感", "score": 0.6709, "path": "/情感/美感" }, { "name": "视觉美感", "score": 0.6522, "path": "/情感/美感/视觉美感" }, { "name": "风格美感", "score": 0.6179, "path": "/情感/美感/风格美感" } ] }, { "scope_type": "effect", "value": "定义特征", "candidate": "定义特征", "link": "新建", "score": 0.6762, "top": [ { "name": "属性定义", "score": 0.6762, "path": "/表达/论证说理/提炼升华/定义定性/属性定义" }, { "name": "定义定性", "score": 0.588, "path": "/表达/论证说理/提炼升华/定义定性" }, { "name": "界定范畴", "score": 0.5611, "path": "/表达/论证说理/提炼升华/定义定性/界定范畴" } ] }, { "scope_type": "intent", "value": "科普", "candidate": "科普", "link": "复用", "score": 0.9994, "top": [ { "name": "科普", "score": 0.9994, "path": "/信息传递/知识传递/科普" }, { "name": "种草推荐", "score": 0.611, "path": "/行为引导/商业推广/种草推荐" }, { "name": "解读", "score": 0.6087, "path": "/信息传递/知识传递/解读" } ] } ] } ] }, { "post_id": "698481e1000000000a02a7c1", "source_id": "xhs_698481e1000000000a02a7c1", "title": "7种编剧常用的叙事结构,写剧不用愁!", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" ] }, "cards": [ { "index": 1, "content": "1. 三幕式结构:最基础的线性叙事。第一幕(开端)交代背景、人设和冲突触发;第二幕(发展)核心冲突升级,主角遭遇阻碍,是人物成长和情节铺垫关键。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp" }, { "index": 2, "content": "续接三幕式:第三幕(高潮与结局)矛盾爆发并解决,情节收尾。介绍了英雄之旅结构:核心是“平凡人到英雄的蜕变”,分为启程(离开舒适区)、考验(挑战与社交、对抗反派)、归来(战胜危机获成长)三个阶段。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp" }, { "index": 3, "content": "3. 非线性结构:打破时间先后,通过闪回、插叙、倒叙、多视角切换推进,用于制造悬念和多维度理解人物。4. 环形结构:首尾呼应形成闭环,分为非循环类(场景台词呼应)和循环类(重复经历某段事件)。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp" }, { "index": 4, "content": "5. 多线叙事结构:多条独立故事线并行推进并在节点汇合。每条线有独立主角和冲突,通过切换提升剧情密度,展现核心事件全貌或共同主题(如阶级、人性)。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp" }, { "index": 5, "content": "6. 嵌套式结构:套层结构(戏中戏、梦中梦等),外层引出内层,内外层互为影响呼应。7. 反结构:无结构/碎片化结构,抛弃线性逻辑和核心冲突,注重氛围营造、情绪表达和人性探讨。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp" }, { "index": 6, "content": "续接反结构:没有传统核心冲突、成长或完整结局,靠人物状态和细节描写。适配文艺片、实验性影片。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "7种常用叙事结构及其适用场景", "业务阶段": [ "脚本" ], "出处": [ "图1", "卡片1", "卡片2", "卡片3", "卡片4", "卡片5", "卡片6" ], "概要": "编剧常用的7种叙事结构及其核心逻辑和适用题材。", "kind": "子集", "维度拆分规则": "类型枚举", "body": [ { "item_name": "三幕式结构", "item_desc": "最基础的线性叙事,起承转合。分为:第一幕(开端)交代背景、人设和冲突触发;第二幕(发展)核心冲突升级,主角遭遇阻碍,是人物成长和情节铺垫关键;第三幕(高潮与结局)矛盾爆发并解决,情节收尾。", "作用域": [] }, { "item_name": "英雄之旅结构", "item_desc": "核心是“平凡人到英雄的蜕变”,适合成长弧光设计。分为三个阶段:启程(离开舒适区)、考验(挑战与社交、对抗反派)、归来(战胜危机获成长)。", "作用域": [] }, { "item_name": "非线性结构", "item_desc": "打破时间先后,通过时间拆解重组。常用手法包括闪回、插叙、倒叙、多视角切换。适用于制造悬念和多维度理解人物。", "作用域": [] }, { "item_name": "环形结构", "item_desc": "首尾呼应形成闭环。包含非循环类(场景台词呼应)和循环类(重复经历某段事件,如无限循环或宿命感设定)。", "作用域": [] }, { "item_name": "多线叙事结构", "item_desc": "多条独立故事线并行并在节点汇合。每条线有独立主角和冲突,通过切换提升剧情密度,适用于展现核心事件全貌或展现共同主题(如阶级、人性)。", "作用域": [] }, { "item_name": "嵌套式结构", "item_desc": "层层递进的套层结构(如戏中戏、梦中梦)。外层引出内层,内外层互为影响呼应。", "作用域": [] }, { "item_name": "反结构", "item_desc": "无结构或碎片化结构,抛弃线性逻辑和核心冲突。注重氛围营造、情绪表达和人性探讨,靠人物状态和细节描写。适配文艺片、实验性影片。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "叙事结构", "candidate": "叙事结构", "link": "新建", "score": 0.7536, "top": [ { "name": "历史叙事", "score": 0.7536, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "社会结构", "score": 0.7226, "path": "/理念/知识/社会知识/社会结构" }, { "name": "关系结构", "score": 0.6959, "path": "/理念/知识/思想/概念范畴/关系结构" } ] }, { "scope_type": "substance", "value": "剧本", "candidate": "剧本", "link": "新建", "score": 0.6348, "top": [ { "name": "字幕", "score": 0.6348, "path": "/表象/视觉/符号/文字符号/字幕" }, { "name": "歌词唱词", "score": 0.5883, "path": "/表象/视觉/符号/文字符号/正文/歌词唱词" }, { "name": "演出场景", "score": 0.5881, "path": "/表象/视觉/空间/空间场所/演艺场地/演出场景" } ] }, { "scope_type": "substance", "value": "情节设计", "candidate": "情节设计", "link": "新建", "score": 0.6103, "top": [ { "name": "场景形象", "score": 0.6103, "path": 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"name": "并列结构", "score": 0.6792, "path": "/架构/叙事/叙事技法/对照叙事/并列结构" } ] }, { "scope_type": "form", "value": "反结构", "candidate": "反结构", "link": "新建", "score": 0.6283, "top": [ { "name": "逻辑反讽", "score": 0.6283, "path": "/架构/修辞/语调风格/讽刺犀利/讽刺手法/逻辑反讽" }, { "name": "对话结构", "score": 0.6204, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "自嘲解构", "score": 0.6176, "path": "/架构/修辞/语调风格/幽默戏谑/自嘲解构" } ] }, { "scope_type": "effect", "value": "剧情节奏", "candidate": "剧情节奏", "link": "新建", "score": 0.6882, "top": [ { "name": "推进节奏", "score": 0.6882, "path": "/结构/叙事推进/推进节奏" }, { "name": "叙事推进", "score": 0.6826, "path": "/结构/叙事推进" }, { "name": "叙事推进节点", "score": 0.6589, "path": "/结构/叙事推进/叙事推进节点" } ] }, { "scope_type": "effect", "value": "人物弧光", "candidate": "人物弧光", "link": "新建", "score": 0.599, "top": [ { "name": "人物引入", "score": 0.599, "path": "/表达/形象塑造/人物引入" }, { "name": "叙事闭合", "score": 0.5911, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "行为刻画", "score": 0.5708, "path": "/表达/形象塑造/行为刻画" } ] }, { "scope_type": "intent", "value": "教学", "candidate": "教学", "link": "复用", "score": 1.0, "top": [ { "name": "教学", "score": 1.0, "path": "/信息传递/知识传递/教学" }, { "name": "知识传递", "score": 0.6253, "path": "/信息传递/知识传递" }, { "name": "科普", "score": 0.561, "path": "/信息传递/知识传递/科普" } ] } ] } ] }, { "post_id": "67e2e39b0000000003028ff0", "source_id": "xhs_67e2e39b0000000003028ff0", "title": "剧本创作:理解前提、人物、冲突", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" ] }, "cards": [ { "index": 1, "content": "1. 前提的定义:指称主题、论题、基本思想等,指引剧本达到目标;\n2. 前提的内容构成:由『作者立场+人物+冲突+结论』构成,可通过结局倒推;\n3. 人物定义:生理、心理、社会三维度综合产物,重要性排序为生理>社会>心理。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp" }, { "index": 2, "content": "1. 人物三维度细分清单:生理(性别、年龄、外表以及遗传特征等)、社会(阶层、职业、教育、家庭、社交等)、心理(道德标准、志向、挫折、性格、态度等);\n2. 人物的发展:由于人物面对冲突的反应(决定)产生,决定互为因果推动剧情。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp" }, { "index": 3, "content": "1. 人物的意志力:剧作家需要赋予人物足够的信念和毅力将斗争进行到底;\n2. 情节与人物:创作情节前自问三个问题(我应该做什么?别人会做什么?什么应该被完成?);\n3. 主使人物(主角)与对立人物:主角是运动起因的主导者,由名誉、金钱、复仇等强烈需求促使行动;对立人物需与主角同样强大、无情。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp" }, { "index": 4, "content": "1. 冲突的本质:由生活环境和社会状况构成,取决于人物的决断和意志;\n2. 冲突的四种类型:\n- 静态:人物无可见发展,缺乏创造升级冲突的能力;\n- 跳跃:强迫人物作出与其本性不相符的行动;\n- 缓慢升级:编剧不干预自然产生,对立统一的人物的共同结果;\n- 预示:即张力,是对冲突的允诺。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp" }, { "index": 5, "content": "1. 发现冲突的方法:列举了大量具体的人物品质形容词,通过让对立的事物/形容词代表的人相遇来制造冲突;\n2. 冲突的模式:从『攻击与反击』开始,势均力敌的对手会导致冲突不断升级并走向高潮。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp" }, { "index": 6, "content": "1. 过渡(小冲突):使人物从一种精神状态进入另一种,获得发展;\n2. 切入点:必须是决定点或准备做出决定的点,通常在导致危机或人生转折的点切入;\n3. 危机、高潮与结局:重大决定构成转折点,危机的产生本身就是高潮的预示,每个场景都应包含前提、人物、冲突、过渡、危机、高潮和结局。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "剧本前提的构成公式", "业务阶段": [ "脚本" ], "出处": [ "卡片1" ], "概要": "定义剧本目标与核心思想的内容组成结构", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "前提构成成分", "item_desc": "由『作者立场+人物+冲突+结论』构成。其本质是指称主题、论题、基本思想等,指引剧本达到目标。可以通过结局倒推,且情感可以决定前提。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "剧本前提", "candidate": "剧本前提", "link": "新建", "score": 0.5583, "top": [ { "name": "概念构想", "score": 0.5583, "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想" }, { "name": "标题", "score": 0.546, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "场景感悟", "score": 0.5445, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" } ] }, { "scope_type": "substance", "value": "创作立场", "candidate": "创作立场", "link": "新建", "score": 0.6786, "top": [ { "name": "立场表达", "score": 0.6786, "path": "/理念/知识/政治/国际政治/外交立场/立场表达" }, { "name": "观念立场", "score": 0.6655, "path": "/理念/知识/思想/概念范畴/认知思辨/观念立场" }, { "name": "标题", "score": 0.636, "path": "/表象/视觉/符号/文字符号/标题" } ] }, { "scope_type": "form", "value": "前提公式", "candidate": "前提公式", "link": "新建", "score": 0.6453, "top": [ { "name": "假设逻辑", "score": 0.6453, "path": "/架构/逻辑/叙事逻辑/假设逻辑" }, { "name": "逻辑推论", "score": 0.6239, "path": "/架构/逻辑/信息编排逻辑/归纳论证/逻辑推论" }, { "name": "归纳论证", "score": 0.5801, "path": "/架构/逻辑/信息编排逻辑/归纳论证" } ] }, { "scope_type": "effect", "value": "主旨指引", "candidate": "主旨指引", "link": "新建", "score": 0.6422, "top": [ { "name": "行动引导", "score": 0.6422, "path": "/表达/互动引导/行动引导" }, { "name": "互动引导", "score": 0.6051, "path": "/表达/互动引导" }, { "name": "传播引导", "score": 0.5839, "path": "/表达/互动引导/行动引导/传播引导" } ] }, { "scope_type": "intent", "value": "立意", "candidate": "立意", "link": "新建", "score": 0.5408, "top": [ { "name": "解读", "score": 0.5408, "path": "/信息传递/知识传递/解读" }, { "name": "批判", "score": 0.5194, "path": "/情感联结/情感抒发/批判" }, { "name": "事实呈现", "score": 0.5007, "path": "/信息传递/事实呈现" } ] } ] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "人物构成的三维度模型", "业务阶段": [ "脚本" ], "出处": [ "卡片1", "卡片2" ], "概要": "定义人物作为一个多维度综合产物的具体构成要素", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "生理维度", "item_desc": "包含性别、年龄、外表以及遗传特征等。在重要性排序中位列第一。", "作用域": [] }, { "item_name": "社会维度", "item_desc": "包含阶层、职业、教育、家庭、社交等。在重要性排序中位列第二。", "作用域": [] }, { "item_name": "心理维度", "item_desc": "包含道德标准、志向、挫折、性格、态度等。是生理与社会的产物,重要性排序第三。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "人物构成", "candidate": "人物构成", "link": "新建", "score": 0.7388, "top": [ { "name": "人物", "score": 0.7388, "path": "/表象/视觉/实体/人物" }, { "name": "人物形象", "score": 0.7144, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物特征", "score": 0.6886, "path": "/表象/视觉/实体/人物/人物特征" } ] }, { "scope_type": "substance", "value": "生理特征", "candidate": "生理特征", "link": "新建", "score": 0.7457, "top": [ { "name": "人物特征", "score": 0.7457, "path": "/表象/视觉/实体/人物/人物特征" }, { "name": "生理机制", "score": 0.7123, "path": "/理念/知识/身心科学/健康养生/身体健康/生理机制" }, { "name": "形态特征", "score": 0.6776, "path": "/表象/视觉/画面/构图/形态特征" } ] }, { "scope_type": "substance", "value": "社会背景", "candidate": "社会背景", "link": "新建", "score": 0.7181, "top": [ { "name": "社会结构", "score": 0.7181, "path": "/理念/知识/社会知识/社会结构" }, { "name": "社会阶层", "score": 0.7108, "path": "/理念/现象/社会问题/文化精神/社会风气/社会阶层" }, { "name": "社会阶层", "score": 0.7099, "path": "/理念/知识/社会知识/社会结构/社会阶层" } ] }, { "scope_type": "substance", "value": "心理特质", "candidate": "心理特质", "link": "新建", "score": 0.7241, "top": [ { "name": "心理认知", "score": 0.7241, "path": "/理念/知识/身心科学/心理认知" }, { "name": "心理状态问题", "score": 0.6625, "path": "/理念/知识/身心科学/心理认知/心理状态问题" }, { "name": "心理认知偏差", "score": 0.6507, "path": "/理念/知识/身心科学/心理认知/心理状态问题/心理认知偏差" } ] }, { "scope_type": "form", "value": "三维度模型", "candidate": "三维度模型", "link": "新建", "score": 0.6837, "top": [ { "name": "三维建模合成", "score": 0.6837, "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成" }, { "name": "价值塑造", "score": 0.5223, "path": "/架构/策略/认知引导/话语影响/立场引导/价值塑造" }, { "name": "第三人称", "score": 0.5195, "path": "/架构/叙事/叙事视角/人称结构/第三人称" } ] }, { "scope_type": "intent", "value": "刻画人物", "candidate": "刻画人物", "link": "新建", "score": 0.5034, "top": [ { "name": "解读", "score": 0.5034, "path": "/信息传递/知识传递/解读" }, { "name": "科普", "score": 0.4989, "path": "/信息传递/知识传递/科普" }, { "name": "情感抒发", "score": 0.4974, "path": "/情感联结/情感抒发" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "剧本冲突的四种类型", "业务阶段": [ "脚本" ], "出处": [ "卡片4" ], "概要": "基于人物发展与行动逻辑划分的四种冲突形态", "kind": "子集", "维度拆分规则": "冲突的演进特征", "body": [ { "item_name": "静态冲突", "item_desc": "人物无可见发展,缺乏创造升级冲突的能力时会出现此类冲突。", "作用域": [] }, { "item_name": "跳跃冲突", "item_desc": "当强迫人物作出与其本性不相符的行动时,冲突会产生不自然的跳跃。", "作用域": [] }, { "item_name": "缓慢升级冲突", "item_desc": "编剧不干预自然产生,是对立统一的人物的共同结果,最为推荐。", "作用域": [] }, { "item_name": "预示冲突", "item_desc": "即张力,是对冲突的允诺,用于维持观众吸引力。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "剧本冲突", "candidate": "剧本冲突", "link": "新建", "score": 0.7396, "top": [ { "name": "冲突对抗", "score": 0.7396, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6629, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.6193, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "form", "value": "冲突分类", "candidate": "冲突分类", "link": "新建", "score": 0.8143, "top": [ { "name": "冲突", "score": 0.8143, "path": "/架构/叙事/叙事技法/戏剧张力/冲突" }, { "name": "冲突对立", "score": 0.7514, "path": "/架构/修辞/语调风格/强硬对抗/冲突对立" }, { "name": "价值冲突", "score": 0.7441, "path": "/架构/叙事/叙事技法/戏剧张力/冲突/价值冲突" } ] }, { "scope_type": "effect", "value": "张力构建", "candidate": "张力构建", "link": "新建", "score": 0.7069, "top": [ { "name": "情感张力", "score": 0.7069, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "高潮构建", "score": 0.6591, "path": "/结构/叙事推进/叙事推进节点/高潮构建" }, { "name": "价值建构", "score": 0.5846, "path": "/表达/论证说理/提炼升华/价值建构" } ] }, { "scope_type": "effect", "value": "吸引力", "candidate": "吸引力", "link": "新建", "score": 0.6577, "top": [ { "name": "吸引关注", "score": 0.6577, "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注" }, { "name": "吸引关注", "score": 0.6565, "path": "/表达/互动引导/吸引关注" }, { "name": "情感张力", "score": 0.6122, "path": "/表达/论证说理/分析论证/对比反差/情感张力" } ] }, { "scope_type": "feeling", "value": "期待感", "candidate": "期待感", "link": "新建", "score": 0.7309, "top": [ { "name": "悬念期待", "score": 0.7309, "path": "/认知/好奇/悬念期待" }, { "name": "美感", "score": 0.595, "path": "/情感/美感" }, { "name": "情感", "score": 0.5686, "path": "/情感" } ] }, { "scope_type": "intent", "value": "诊断剧情", "candidate": "诊断剧情", "link": "新建", "score": 0.5378, "top": [ { "name": "解读", "score": 0.5378, "path": "/信息传递/知识传递/解读" }, { "name": "科普", "score": 0.5322, "path": "/信息传递/知识传递/科普" }, { "name": "分析", "score": 0.5172, "path": "/信息传递/知识传递/分析" } ] } ] }, { "id": "k4", "type": "why", "role": "主", "parent": null, "title": "冲突升级的原理与动力", "业务阶段": [ "脚本" ], "出处": [ "卡片3", "卡片5" ], "阐述": "冲突是行动的源泉,其本质由生活环境和社会状况构成。有效的冲突源于‘对立统一’:必须让具备强烈意志力(名誉、金钱、复仇等需求)的主使人物与同样强大且无情的对立人物相遇。冲突的推进模式是‘攻击—反击’,只有势均力敌的对手通过不断的决策(互为因果)产生反应,才能驱动冲突不断升级并自然走向高潮。", "作用域": [ { "scope_type": "substance", "value": "冲突升级", "candidate": "冲突升级", "link": "新建", "score": 0.7897, "top": [ { "name": "冲突对抗", "score": 0.7897, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.741, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.6708, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "substance", "value": "对立统一", "candidate": "对立统一", "link": "新建", "score": 0.8069, "top": [ { "name": "对立关系", "score": 0.8069, "path": "/理念/知识/思想/概念范畴/关系结构/对立关系" }, { "name": "冲突对抗", "score": 0.6019, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "历史规律", "score": 0.5954, "path": "/理念/知识/历史/历史议题/历史规律" } ] }, { "scope_type": "substance", "value": "人物意志力", "candidate": "人物意志力", "link": "新建", "score": 0.703, "top": [ { "name": "人物", "score": 0.703, "path": "/表象/视觉/实体/人物" }, { "name": "人物形象", "score": 0.6869, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物特征", "score": 0.6681, "path": "/表象/视觉/实体/人物/人物特征" } ] }, { "scope_type": "effect", "value": "情节", "candidate": "情节", "link": "新建", "score": 0.6231, "top": [ { "name": "场景描绘", "score": 0.6231, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘" }, { "name": "悬念设置", "score": 0.6121, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "情感铺垫", "score": 0.5923, "path": "/结构/叙事推进/铺垫准备/情感铺垫" } ] }, { "scope_type": "effect", "value": "攻击反击模式", "candidate": "攻击反击模式", "link": "新建", "score": 0.5701, "top": [ { "name": "结构模式", "score": 0.5701, "path": "/结构/结构模式" }, { "name": "矛盾冲突", "score": 0.5241, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "属性效能", "score": 0.5136, "path": "/表达/信息传达/传达手法/强调突出/属性效能" } ] }, { "scope_type": "intent", "value": "强化戏剧性", "candidate": "强化戏剧性", "link": "新建", "score": 0.4946, "top": [ { "name": "事实呈现", "score": 0.4946, "path": "/信息传递/事实呈现" }, { "name": "情感抒发", "score": 0.4753, "path": "/情感联结/情感抒发" }, { "name": "情感联结", "score": 0.4643, "path": "/情感联结" } ] } ] }, { "id": "k5", "type": "how", "role": "主", "parent": null, "title": "剧本切入与节奏构思法", "purpose": "确定剧本的起始点并梳理剧情节奏点", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "初步的故事创意或灵感", "directive": "寻找切入点:必须选择一个‘决定点’或‘准备做出决定的点’。例:『通常在导致危机或人生转折的点切入』。", "output": "剧本的切入位置(决定点)", "出处": [ "卡片6" ], "创作阶段": "结构", "动作": "确定切入点", "作用域": [ { "scope_type": "substance", "value": "切入点", "candidate": "切入点", "link": "新建", "score": 0.5861, "top": [ { "name": "痛点问题", "score": 0.5861, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "标题", "score": 0.551, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "方法", "score": 0.5435, "path": "/理念/方法" } ] }, { "scope_type": "substance", "value": "危机时刻", "candidate": "危机时刻", "link": "新建", "score": 0.6917, "top": [ { "name": "紧急救援", "score": 0.6917, "path": "/理念/事件/社会事件/慈善公益/紧急救援" }, { "name": "困境生存", "score": 0.6228, "path": "/理念/现象/生活状态/困境生存" }, { "name": "救援行动", "score": 0.621, "path": "/表象/视觉/行为/日常活动/组织活动/救援行动" } ] }, { "scope_type": "effect", "value": "情节起始", "candidate": "情节起始", "link": "新建", "score": 0.6173, "top": [ { "name": "设定铺垫", "score": 0.6173, "path": "/结构/叙事推进/铺垫准备/设定铺垫" }, { "name": "开篇引入", "score": 0.6101, "path": "/结构/叙事推进/开篇引入" }, { "name": "视觉开篇", "score": 0.6047, "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇" } ] }, { "scope_type": "intent", "value": "规划开篇", "candidate": "规划开篇", "link": "新建", "score": 0.4821, "top": [ { "name": "事实呈现", "score": 0.4821, "path": "/信息传递/事实呈现" }, { "name": "行为引导", "score": 0.4773, "path": "/行为引导" }, { "name": "科普", "score": 0.443, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "s2", "input": "← s1 的剧本切入位置(决定点)", "directive": "配置过渡与危机:使用过渡(小冲突)使人物从一种状态进入另一种;重大决定构成转折点,产生危机。", "output": "含过渡与危机的剧情链条", "出处": [ "卡片6" ], "创作阶段": "结构", "动作": "节奏排布", "作用域": [ { "scope_type": "substance", "value": "剧情过渡", "candidate": "剧情过渡", "link": "新建", "score": 0.5987, "top": [ { "name": "场景氛围", "score": 0.5987, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" }, { "name": "跨越时空", "score": 0.5858, "path": "/表象/视觉/时间/时段/时间跨度/跨越时空" }, { "name": "旁白解说", "score": 0.5777, "path": "/表象/声音/语音/配音/旁白解说" } ] }, { "scope_type": "substance", "value": "转折点", "candidate": "转折点", "link": "新建", "score": 0.7112, "top": [ { "name": "历史转折", "score": 0.7112, "path": "/理念/知识/历史/历史议题/历史转折" }, { "name": "战略转型", "score": 0.5871, "path": "/理念/知识/商业/运营策略/战略转型" }, { "name": "重大变局", "score": 0.5866, "path": "/理念/事件/政治事件/外交事件/重大变局" } ] }, { "scope_type": "effect", "value": "节奏控制", "candidate": "节奏控制", "link": "新建", "score": 0.7357, "top": [ { "name": "推进节奏", "score": 0.7357, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.5636, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "叙事推进", "score": 0.5523, "path": "/结构/叙事推进" } ] }, { "scope_type": "effect", "value": "状态转换", "candidate": "状态转换", "link": "新建", "score": 0.6903, "top": [ { "name": "内容转换", "score": 0.6903, "path": "/结构/叙事推进/承接转换/内容转换" }, { "name": "承接转换", "score": 0.6306, "path": "/结构/叙事推进/承接转换" }, { "name": "视角转换", "score": 0.6181, "path": "/结构/叙事推进/承接转换/视角转换" } ] }, { "scope_type": "intent", "value": "连接剧情", "candidate": "连接剧情", "link": "新建", "score": 0.543, "top": [ { "name": "情感联结", "score": 0.543, "path": "/情感联结" }, { "name": "科普", "score": 0.4916, "path": "/信息传递/知识传递/科普" }, { "name": "事实呈现", "score": 0.477, "path": "/信息传递/事实呈现" } ] } ] }, { "id": "s3", "input": "← s2 的剧情链条", "directive": "推向高潮与结局:由危机预示高潮,最终通过前提的逻辑得出结局。", "output": "完整的剧情结构规划(含高潮与结局)", "出处": [ "卡片6" ], "创作阶段": "结构", "动作": "完成大纲", "作用域": [ { "scope_type": "substance", "value": "高潮", "candidate": "高潮", "link": "新建", "score": 0.5535, "top": [ { "name": "情感", "score": 0.5535, "path": "/理念/情感" }, { "name": "标题", "score": 0.5417, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "情绪意境", "score": 0.5296, "path": "/表象/视觉/画面/后期/情绪意境" } ] }, { "scope_type": "substance", "value": "结局", "candidate": "结局", "link": "新建", "score": 0.6385, "top": [ { "name": "生命终结", "score": 0.6385, "path": "/理念/现象/生活状态/个人境遇/身心状态/生命终结" }, { "name": "标题", "score": 0.6069, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "战局结果", "score": 0.5973, "path": "/理念/知识/政治/军事安全/军事行动/战局结果" } ] }, { "scope_type": "form", "value": "剧情结构", "candidate": "剧情结构", "link": "新建", "score": 0.7514, "top": [ { "name": "对话结构", "score": 0.7514, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "叙事逻辑", "score": 0.7212, "path": "/架构/逻辑/叙事逻辑" }, { "name": "结构编排", "score": 0.69, "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排" } ] }, { "scope_type": "effect", "value": "情节收束", "candidate": "情节收束", "link": "新建", "score": 0.7894, "top": [ { "name": "情感收束", "score": 0.7894, "path": "/结构/叙事推进/收束归纳/情感收束" }, { "name": "闭环收束", "score": 0.7428, "path": "/结构/叙事推进/收束归纳/闭环收束" }, { "name": "收束归纳", "score": 0.738, "path": "/结构/叙事推进/收束归纳" } ] }, { "scope_type": "intent", "value": "完成叙事", "candidate": "完成叙事", "link": "新建", "score": 0.5056, "top": [ { "name": "事实呈现", "score": 0.5056, "path": "/信息传递/事实呈现" }, { "name": "解读", "score": 0.454, "path": "/信息传递/知识传递/解读" }, { "name": "知识传递", "score": 0.4346, "path": "/信息传递/知识传递" } ] } ] } ], "dropped": [] } ] }, { "post_id": "680659e8000000001a007a11", "source_id": "xhs_680659e8000000001a007a11", "title": "故事设计原理拆解学习", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" ] }, "cards": [ { "index": 1, "content": "故事五部分构成:阐述、激励事件(诱发事件)、进展纠葛(上升动作)、危机(情节突转)、高潮(问题解决)、结局(下降动作)。激励事件分为随机(巧合)和有因(抉择)两种,通常在故事前1/4时段内发生。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp" }, { "index": 2, "content": "激励事件的功能:打破平衡、激发欲望。故事构思模式:最坏的事如何变成最好(或反之)。进展纠葛指人物面对抗力时产生的冲突。冲突分为内心冲突、个人冲突、个人-外界冲突。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp" }, { "index": 3, "content": "冲突原则:无冲突无故事。宏观结构幕设计:一个三幕故事要求四个重大场景:开篇激励事件,以及三幕各自的高潮。次情节有其自身的幕结构。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp" }, { "index": 4, "content": "场景设计要素:节拍构成场景。转折点的四重效果:惊奇、增强好奇心、见识和新方向。伏笔与分晓:伏笔是知识的层层铺好,分晓是将铺设的知识传达给观众。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp" }, { "index": 5, "content": "情感转变:核心情感为快感与痛感。通过价值的转变(正面/负面)引发观众情感。回报递减定理:情感连续重复效果会减少,需动态交替。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp" }, { "index": 6, "content": "选择的性质:真正的选择是两难之择(不可调和的两善取其一,或两恶取其轻)。三方框架:通过人物A、B、C的三角设计形成闭合式结局和丰富冲突。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp" }, { "index": 7, "content": "场景分析五步程序:1.确定冲突(明确场景目标与对抗力量);2.标注开篇价值(正/负面);3.将场景分解为节拍(动作/反应的交流);4.标注结尾价值并与开篇比较;5.概述节拍并标注转折点位置。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp" }, { "index": 8, "content": "危机设计:危机是危险中的机会,是故事中最高压、最紧张的决定时刻,必须是真正的两难之境。危机揭示人物深层性格。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp" }, { "index": 9, "content": "高潮与结局:高潮必须充满意义,是价值从一面到另一面的剧变。结局的用途包括:为次情节提供高潮场景、展示高潮影响、表示对观众的尊重。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "场景分析五步程序", "purpose": "通过五个步骤对单个场景进行深度分析与定稿", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "原始场景构思", "directive": "明确该场景中人物的具体目标以及阻碍目标的对抗力量。", "output": "场景冲突定义", "出处": [ "卡片7" ], "创作阶段": "构思", "动作": "确定冲突", "作用域": [ { "scope_type": "substance", "value": "人物目标", "candidate": "人物目标", "link": "新建", "score": 0.7195, "top": [ { "name": "人物", "score": 0.7195, "path": "/表象/视觉/实体/人物" }, { "name": "人物形象", "score": 0.6955, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物特征", "score": 0.6954, "path": "/表象/视觉/实体/人物/人物特征" } ] }, { "scope_type": "substance", "value": "对抗力量", "candidate": "对抗力量", "link": "新建", "score": 0.741, "top": [ { "name": "力量对比", "score": 0.741, "path": "/理念/知识/政治/国际政治/国际博弈/力量对比" }, { "name": "冲突对抗", "score": 0.7169, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "威慑力量", "score": 0.646, "path": "/理念/知识/政治/军事安全/军事力量/威慑力量" } ] }, { "scope_type": "effect", "value": "冲突设置", "candidate": "冲突设置", "link": "新建", "score": 0.6911, "top": [ { "name": "矛盾冲突", "score": 0.6911, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "悬念设置", "score": 0.5635, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "基调设定", "score": 0.5116, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" } ] }, { "scope_type": "intent", "value": "界定冲突", "candidate": "界定冲突", "link": "新建", "score": 0.5064, "top": [ { "name": "解读", "score": 0.5064, "path": "/信息传递/知识传递/解读" }, { "name": "事实呈现", "score": 0.4939, "path": "/信息传递/事实呈现" }, { "name": "揭露", "score": 0.4884, "path": "/信息传递/事实呈现/揭露" } ] } ] }, { "id": "s2", "input": "← s1 的场景冲突定义", "directive": "识别并标注场景开始处的核心价值状态(如:生命/死亡、爱/恨等正负面状态)。", "output": "开篇价值状态", "出处": [ "卡片7" ], "创作阶段": "构思", "动作": "标注开篇价值", "作用域": [ { "scope_type": "substance", "value": "核心价值状态", "candidate": "核心价值状态", "link": "新建", "score": 0.6699, "top": [ { "name": "价值观念", "score": 0.6699, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" }, { "name": "价值导向", "score": 0.6612, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "具体价值观", "score": 0.6471, "path": "/理念/观念/个人观念/人生感悟/人生态度/具体价值观" } ] }, { "scope_type": "effect", "value": "状态量化", "candidate": "状态量化", "link": "新建", "score": 0.6112, "top": [ { "name": "困境状态", "score": 0.6112, "path": "/表达/论证说理/分析论证/揭示溯因/困境状态" }, { "name": "定性定格", "score": 0.5271, "path": "/表达/形象塑造/品质体现/形象整合/定性定格" }, { "name": "内容转换", "score": 0.5263, "path": "/结构/叙事推进/承接转换/内容转换" } ] }, { "scope_type": "intent", "value": "建立基准", "candidate": "建立基准", "link": "新建", "score": 0.4801, "top": [ { "name": "行为引导", "score": 0.4801, "path": "/行为引导" }, { "name": "分析", "score": 0.4521, "path": "/信息传递/知识传递/分析" }, { "name": "关系维护", "score": 0.4436, "path": "/情感联结/关系维护" } ] } ] }, { "id": "s3", "input": "← s2 的开篇价值状态", "directive": "将场景细化为“动作/反应”的细微交流环节。", "output": "场景节拍清单", "出处": [ "卡片7" ], "创作阶段": "结构", "动作": "分解节拍", "作用域": [ { "scope_type": "substance", "value": "动作反应", "candidate": "动作反应", "link": "新建", "score": 0.7537, "top": [ { "name": "反应回应", "score": 0.7537, "path": "/表象/视觉/行为/人际互动/反应回应" }, { "name": "动作姿态", "score": 0.6936, "path": "/表象/视觉/行为/表演行为/舞蹈/动作姿态" }, { "name": "惊异反应", "score": 0.6647, "path": "/表象/视觉/行为/人际互动/反应回应/惊异反应" } ] }, { "scope_type": "form", "value": "场景节拍", "candidate": "场景节拍", "link": "新建", "score": 0.6859, "top": [ { "name": "场景描写", "score": 0.6859, "path": "/架构/修辞/描写刻画/细节描绘/场景描写" }, { "name": "场景取景", "score": 0.6844, "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄取景/场景取景" }, { "name": "场景植入", "score": 0.6617, "path": "/架构/策略/认知引导/场景植入" } ] }, { "scope_type": "effect", "value": "颗粒度拆解", "candidate": "颗粒度拆解", "link": "新建", "score": 0.691, "top": [ { "name": "拆解剖析", "score": 0.691, "path": "/表达/论证说理/分析论证/拆解剖析" }, { "name": "分析解构", "score": 0.6653, "path": "/表达/信息传达/传达深度/详细说明/分析解构" }, { "name": "因果解析", "score": 0.5844, "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/因果解析" } ] }, { "scope_type": "intent", "value": "细化过程", "candidate": "细化过程", "link": "新建", "score": 0.5248, "top": [ { "name": "裂变", "score": 0.5248, "path": "/行为引导/裂变" }, { "name": "信息扩散", "score": 0.4961, "path": "/信息传递/信息扩散" }, { "name": "分析", "score": 0.4919, "path": "/信息传递/知识传递/分析" } ] } ] }, { "id": "s4", "input": "← s3 的场景节拍清单", "directive": "标注场景结束时的价值状态,并与开篇价值进行对比,确认是否发生了转变。", "output": "结尾价值对比", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "标注结尾价值", "作用域": [ { "scope_type": "substance", "value": "价值转变", "candidate": "价值转变", "link": "新建", "score": 0.7388, "top": [ { "name": "价值观念", "score": 0.7388, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" }, { "name": "价值导向", "score": 0.7287, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值观反思", "score": 0.7104, "path": "/理念/现象/社会问题/文化精神/价值观反思" } ] }, { "scope_type": "effect", "value": "对比分析", "candidate": "对比分析", "link": "新建", "score": 0.7469, "top": [ { "name": "对比引入", "score": 0.7469, "path": "/结构/叙事推进/开篇引入/策略引入/对比引入" }, { "name": "对比衬托", "score": 0.7089, "path": "/表达/信息传达/传达手法/强调突出/对比衬托" }, { "name": "对比反差", "score": 0.693, "path": "/表达/论证说理/分析论证/对比反差" } ] }, { "scope_type": "intent", "value": "验证有效性", "candidate": "验证有效性", "link": "新建", "score": 0.4196, "top": [ { "name": "分析", "score": 0.4196, "path": "/信息传递/知识传递/分析" }, { "name": "关系维护", "score": 0.3861, "path": "/情感联结/关系维护" }, { "name": "解读", "score": 0.3856, "path": "/信息传递/知识传递/解读" } ] } ] }, { "id": "s5", "input": "← s4 的结尾价值对比", "directive": "对所有节拍进行总结,并精准找出发生转折的点。", "output": "场景分析总结与转折点定位", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "概述节拍并标注转折点", "作用域": [ { "scope_type": "substance", "value": "转折点", "candidate": "转折点", "link": "新建", "score": 0.7099, "top": [ { "name": "历史转折", "score": 0.7099, "path": "/理念/知识/历史/历史议题/历史转折" }, { "name": "重大变局", "score": 0.5844, "path": "/理念/事件/政治事件/外交事件/重大变局" }, { "name": "战略转型", "score": 0.5842, "path": "/理念/知识/商业/运营策略/战略转型" } ] }, { "scope_type": "effect", "value": "结构总结", "candidate": "结构总结", "link": "新建", "score": 0.7903, "top": [ { "name": "结构", "score": 0.7903, "path": "/结构" }, { "name": "结构导航", "score": 0.7233, "path": "/结构/叙事推进/开篇引入/直述开篇/结构导航" }, { "name": "结构模式", "score": 0.7116, "path": "/结构/结构模式" } ] }, { "scope_type": "intent", "value": "定位核心", "candidate": "定位核心", "link": "新建", "score": 0.4946, "top": [ { "name": "裂变", "score": 0.4946, "path": "/行为引导/裂变" }, { "name": "行为引导", "score": 0.4924, "path": "/行为引导" }, { "name": "解读", "score": 0.4779, "path": "/信息传递/知识传递/解读" } ] } ] } ] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "故事五部分构成序列", "业务阶段": [ "脚本" ], "出处": [ "卡片1" ], "概要": "故事在时间维度上由五个核心部分线性排列而成。", "kind": "序列", "维度拆分规则": null, "body": [ { "item_name": "阐述", "item_desc": "故事的背景交代部分。", "作用域": [] }, { "item_name": "激励事件", "item_desc": "打破平衡、激发欲望的诱发事件。分为随机(巧合)和有因(抉择)两种,通常在故事前1/4发生。", "作用域": [] }, { "item_name": "进展纠葛", "item_desc": "由于抗力产生的冲突(上升动作)。", "作用域": [] }, { "item_name": "危机/高潮", "item_desc": "危机是情节突转,高潮是问题的最终解决。", "作用域": [] }, { "item_name": "结局", "item_desc": "故事的下降动作与收尾。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "激励事件", "candidate": "激励事件", "link": "新建", "score": 0.7084, "top": [ { "name": "事件", "score": 0.7084, "path": "/理念/事件" }, { "name": "事件评价", "score": 0.6426, "path": "/理念/观念/社会观念/时政评议/历史评价/事件评价" }, { "name": "社会事件", "score": 0.637, "path": "/理念/事件/社会事件" } ] }, { "scope_type": "substance", "value": "进展纠葛", "candidate": "进展纠葛", "link": "新建", "score": 0.5904, "top": [ { "name": "利益关系", "score": 0.5904, "path": "/理念/知识/政治/国际政治/国际博弈/利益关系" }, { "name": "关系互动", "score": 0.5276, "path": "/表象/视觉/行为/人际互动/关系行为/关系互动" }, { "name": "冲突对抗", "score": 0.526, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" } ] }, { "scope_type": "substance", "value": "危机高潮", "candidate": "危机高潮", "link": "新建", "score": 0.5644, "top": [ { "name": "紧急救援", "score": 0.5644, "path": "/理念/事件/社会事件/慈善公益/紧急救援" }, { "name": "冲突对抗", "score": 0.5619, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "生命终结", "score": 0.5522, "path": "/理念/现象/生活状态/个人境遇/身心状态/生命终结" } ] }, { "scope_type": "form", "value": "五部分序列", "candidate": "五部分序列", "link": "新建", "score": 0.5688, "top": [ { "name": "分段结构", "score": 0.5688, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "时序变迁", "score": 0.5316, "path": "/架构/创意/对比反差/并置对比/时空对比/时序变迁" }, { "name": "并列结构", "score": 0.5315, "path": "/架构/叙事/叙事技法/对照叙事/并列结构" } ] }, { "scope_type": "form", "value": "线性结构", "candidate": "线性结构", "link": "新建", "score": 0.6542, "top": [ { "name": "并列结构", "score": 0.6542, "path": "/架构/叙事/叙事技法/对照叙事/并列结构" }, { "name": "对话结构", "score": 0.632, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "分段结构", "score": 0.622, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" } ] }, { "scope_type": "effect", "value": "情节铺排", "candidate": "情节铺排", "link": "新建", "score": 0.68, "top": [ { "name": "情感铺垫", "score": 0.68, "path": "/结构/叙事推进/铺垫准备/情感铺垫" }, { "name": "设定铺垫", "score": 0.6664, "path": "/结构/叙事推进/铺垫准备/设定铺垫" }, { "name": "悬念设置", "score": 0.6624, "path": "/结构/叙事推进/叙事推进节点/悬念设置" } ] }, { "scope_type": "intent", "value": "构建剧作架构", "candidate": "构建剧作架构", "link": "新建", "score": 0.4717, "top": [ { "name": "事实呈现", "score": 0.4717, "path": "/信息传递/事实呈现" }, { "name": "解读", "score": 0.4593, "path": "/信息传递/知识传递/解读" }, { "name": "裂变", "score": 0.4589, "path": "/行为引导/裂变" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "故事冲突的三种类型", "业务阶段": [ "灵感", "脚本" ], "出处": [ "卡片2" ], "概要": "按冲突发生的领域划分故事对抗力的来源。", "kind": "子集", "维度拆分规则": "冲突范围", "body": [ { "item_name": "内心冲突", "item_desc": "人物自身内部的挣扎。", "作用域": [] }, { "item_name": "个人冲突", "item_desc": "人与人之间的直接对抗。", "作用域": [] }, { "item_name": "个人-外界冲突", "item_desc": "人与社会、自然或未知环境的冲突。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "内心冲突", "candidate": "内心冲突", "link": "新建", "score": 0.7141, "top": [ { "name": "内心感受", "score": 0.7141, "path": "/理念/观念/个人观念/人生感悟/内心感受" }, { "name": "冲突对抗", "score": 0.7057, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6503, "path": "/理念/事件/政治事件/战争冲突" } ] }, { "scope_type": "substance", "value": "个人冲突", "candidate": "个人冲突", "link": "新建", "score": 0.7294, "top": [ { "name": "冲突对抗", "score": 0.7294, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6717, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "个人观念", "score": 0.6297, "path": "/理念/观念/个人观念" } ] }, { "scope_type": "substance", "value": "社会环境冲突", "candidate": "社会环境冲突", "link": "新建", "score": 0.676, "top": [ { "name": "社会问题", "score": 0.676, "path": "/理念/现象/社会问题" }, { "name": "冲突对抗", "score": 0.6741, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "社会事件", "score": 0.6694, "path": "/理念/事件/社会事件" } ] }, { "scope_type": "effect", "value": "对抗力分类", "candidate": "对抗力分类", "link": "新建", "score": 0.5073, "top": [ { "name": "维度对比", "score": 0.5073, "path": "/表达/论证说理/分析论证/对比反差/维度对比" }, { "name": "性质定性", "score": 0.4761, "path": "/表达/论证说理/分析论证/论证评判/定性确立/性质定性" }, { "name": "论点加固", "score": 0.4688, "path": "/表达/信息传达/传达手法/强调突出/论点加固" } ] }, { "scope_type": "intent", "value": "拓展冲突维度", "candidate": "拓展冲突维度", "link": "新建", "score": 0.5144, "top": [ { "name": "关系维护", "score": 0.5144, "path": "/情感联结/关系维护" }, { "name": "信息扩散", "score": 0.5135, "path": "/信息传递/信息扩散" }, { "name": "裂变", "score": 0.4974, "path": "/行为引导/裂变" } ] } ] }, { "id": "k4", "type": "what", "role": "主", "parent": null, "title": "转折点的四重效果", "业务阶段": [ "脚本" ], "出处": [ "卡片4" ], "概要": "场景中发生转折时应当带给观众的四种心理感受。", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "惊奇", "item_desc": "出乎意料的效果。", "作用域": [] }, { "item_name": "增强好奇心", "item_desc": "引导观众对后续发展的探索欲。", "作用域": [] }, { "item_name": "见识", "item_desc": "提供新的洞察。 ", "作用域": [] }, { "item_name": "新方向", "item_desc": "改变故事的走向。", "作用域": [] } ], "作用域": [ { "scope_type": "feeling", "value": "惊奇感", "candidate": "惊奇感", "link": "新建", "score": 0.8329, "top": [ { "name": "惊奇", "score": 0.8329, "path": "/认知/惊奇" }, { "name": "美感", "score": 0.6178, "path": "/情感/美感" }, { "name": "悬念期待", "score": 0.5833, "path": "/认知/好奇/悬念期待" } ] }, { "scope_type": "feeling", "value": "好奇心", "candidate": "好奇心", "link": "新建", "score": 0.8113, "top": [ { "name": "好奇", "score": 0.8113, "path": "/认知/好奇" }, { "name": "探究求知", "score": 0.6359, "path": "/认知/好奇/探究求知" }, { "name": "惊奇", "score": 0.631, "path": "/认知/惊奇" } ] }, { "scope_type": "feeling", "value": "洞察感", "candidate": "洞察感", "link": "新建", "score": 0.6227, "top": [ { "name": "美感", "score": 0.6227, "path": "/情感/美感" }, { "name": "情感", "score": 0.609, "path": "/情感" }, { "name": "同感", "score": 0.6021, "path": "/情感/同感" } ] }, { "scope_type": "effect", "value": "叙事突转", "candidate": "叙事突转", "link": "新建", "score": 0.7011, "top": [ { "name": "叙事闭合", "score": 0.7011, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "叙事推进", "score": 0.6872, "path": "/结构/叙事推进" }, { "name": "叙事增色", "score": 0.6512, "path": "/表达/信息传达/传达深度/补充细化/叙事增色" } ] }, { "scope_type": "intent", "value": "强化观众体验", "candidate": "强化观众体验", "link": "新建", "score": 0.544, "top": [ { "name": "粉丝互动", "score": 0.544, "path": "/情感联结/关系维护/粉丝互动" }, { "name": "商业推广", "score": 0.482, "path": "/行为引导/商业推广" }, { "name": "情感联结", "score": 0.4706, "path": "/情感联结" } ] } ] }, { "id": "k5", "type": "why", "role": "主", "parent": null, "title": "真正选择的“两难”原理", "业务阶段": [ "脚本" ], "出处": [ "卡片6", "卡片8" ], "阐述": "真正的选择必须是两难之择,即在不可调和的两善中取其一,或在两恶中取其轻。这种危机时刻是故事中最高压、最紧张的时刻,不仅能制造强烈的冲突,还能揭示人物的深层性格。", "作用域": [ { "scope_type": "substance", "value": "两难抉择", "candidate": "两难抉择", "link": "新建", "score": 0.6307, "top": [ { "name": "苦难困境", "score": 0.6307, "path": "/理念/现象/生活状态/个人境遇/身心状态/苦难困境" }, { "name": "困境生存", "score": 0.6022, "path": "/理念/现象/生活状态/困境生存" }, { "name": "博弈策略", "score": 0.5598, "path": "/理念/知识/政治/国际政治/国际博弈/博弈策略" } ] }, { "scope_type": "substance", "value": "人物性格", "candidate": "人物性格", "link": "新建", "score": 0.8264, "top": [ { "name": "人物形象", "score": 0.8264, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物特征", "score": 0.816, "path": "/表象/视觉/实体/人物/人物特征" }, { "name": "人物评价", "score": 0.8014, "path": "/理念/观念/社会观念/时政评议/历史评价/人物评价" } ] }, { "scope_type": "feeling", "value": "高压紧张感", "candidate": "高压紧张感", "link": "新建", "score": 0.5488, "top": [ { "name": "焦虑恐惧", "score": 0.5488, "path": "/情感/共情/焦虑恐惧" }, { "name": "反差冲击", "score": 0.5302, "path": "/认知/惊奇/反差冲击" }, { "name": "舒畅松弛", "score": 0.5257, "path": "/情感/共情/舒畅松弛" } ] }, { "scope_type": "effect", "value": "性格揭示", "candidate": "性格揭示", "link": "新建", "score": 0.6227, "top": [ { "name": "揭示溯因", "score": 0.6227, "path": "/表达/论证说理/分析论证/揭示溯因" }, { "name": "行为刻画", "score": 0.5979, "path": "/表达/形象塑造/行为刻画" }, { "name": "形象刻画", "score": 0.565, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画" } ] }, { "scope_type": "intent", "value": "制造极致冲突", "candidate": "制造极致冲突", "link": "新建", "score": 0.5042, "top": [ { "name": "裂变", "score": 0.5042, "path": "/行为引导/裂变" }, { "name": "事实呈现", "score": 0.5012, "path": "/信息传递/事实呈现" }, { "name": "揭露", "score": 0.4641, "path": "/信息传递/事实呈现/揭露" } ] } ] }, { "id": "k6", "type": "why", "role": "主", "parent": null, "title": "情感回报递减定理", "业务阶段": [ "脚本" ], "出处": [ "卡片5" ], "阐述": "如果情感连续重复出现,其效果会随着时间减少。因此在创作中需要通过价值的正面与负面动态交替,来引导核心情感(快感与痛感)的转变,从而确保持续吸引观众。", "作用域": [ { "scope_type": "substance", "value": "情感回报递减", "candidate": "情感回报递减", "link": "新建", "score": 0.6368, "top": [ { "name": "情感", "score": 0.6368, "path": "/理念/情感" }, { "name": "情感体验", "score": 0.6108, "path": "/理念/观念/个人观念/人生感悟/内心感受/情感体验" }, { "name": "人际情感", "score": 0.609, "path": "/理念/情感/人际情感" } ] }, { "scope_type": "substance", "value": "正负价值交替", "candidate": "正负价值交替", "link": "新建", "score": 0.5911, "top": [ { "name": "价值导向", "score": 0.5911, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值思辨", "score": 0.5881, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨" }, { "name": "价值观反思", "score": 0.5807, "path": "/理念/现象/社会问题/文化精神/价值观反思" } ] }, { "scope_type": "feeling", "value": "快感", "candidate": "快感", "link": "新建", "score": 0.675, "top": [ { "name": "美感", "score": 0.675, "path": "/情感/美感" }, { "name": "情感", "score": 0.6308, "path": "/情感" }, { "name": "风格美感", "score": 0.5786, "path": "/情感/美感/风格美感" } ] }, { "scope_type": "feeling", "value": "痛感", "candidate": "痛感", "link": "新建", "score": 0.6132, "top": [ { "name": "美感", "score": 0.6132, "path": "/情感/美感" }, { "name": "情感", "score": 0.5646, "path": "/情感" }, { "name": "同感", "score": 0.5641, "path": "/情感/同感" } ] }, { "scope_type": "effect", "value": "动态节奏控制", "candidate": "动态节奏控制", "link": "新建", "score": 0.657, "top": [ { "name": "推进节奏", "score": 0.657, "path": "/结构/叙事推进/推进节奏" }, { "name": "动态历程", "score": 0.6177, "path": "/表达/信息传达/传达手法/信息呈现/动态历程" }, { "name": "基调设定", "score": 0.5435, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" } ] }, { "scope_type": "intent", "value": "维持观众注意力", "candidate": "维持观众注意力", "link": "新建", "score": 0.5201, "top": [ { "name": "关系维护", "score": 0.5201, "path": "/情感联结/关系维护" }, { "name": "粉丝互动", "score": 0.5113, "path": "/情感联结/关系维护/粉丝互动" }, { "name": "事实呈现", "score": 0.503, "path": "/信息传递/事实呈现" } ] } ] } ] }, { "post_id": "67e4bdf50000000006028a59", "source_id": "xhs_67e4bdf50000000006028a59", "title": "只要学会这几样,写短视频脚本真的不难❗️", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" ] }, "cards": [ { "index": 1, "content": "短视频脚本创作流:1.确定选题;2.搭建框架(人物、场景、事件);3.细节完善(镜号、拍摄场景、画面内容描述、拍摄技巧、字幕、音乐音效、时长建议)。其中建议长视频每15秒需有重点,短视频3-5秒内呈现主题。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp" }, { "index": 2, "content": "脚本构思三步骤与要素:提供包含标题、视频画面、景别、角度、时长、视频文案的分镜头表格。构思建议:开门见山点名主题、提出疑问戳用户痛点、讲述故事制造起伏、抛出后续问题引发互动等。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp" }, { "index": 3, "content": "分镜头脚本公式:1.vlog公式(共鸣=人物+状态+情感;好奇=时间/观点+悬念等);2.脚本三要素(开头噱头、中间论述、结尾总结);3.黄金结构(引子:视觉冲击/创意起手;内容主体:故事线/节奏把握;结尾:印象点/情感/行动引导)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp" }, { "index": 4, "content": "常用构图方法论:水平线构图(稳定宽广)、对角线构图(动感吸引注意力)、中心构图(主体突出)、框式构图(穿透感/神秘感)、九宫格构图(排列主体更醒目)、三分法构图(简单化复杂画面)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "短视频脚本创作流", "purpose": "从确定选题到完成一份包含视听细节的脚本", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "创作意向/原始素材", "directive": "依据创作目标确定选题。例:『确定选题』", "output": "确定的选题", "出处": [ "卡片1" ], "创作阶段": "定向", "动作": "确定选题", "作用域": [ { "scope_type": "substance", "value": "短视频选题", "candidate": "短视频选题", "link": "新建", "score": 0.5817, "top": [ { "name": "标题", "score": 0.5817, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "动效字幕", "score": 0.5538, "path": "/表象/视觉/符号/文字符号/字幕/动效字幕" }, { "name": "政务媒体", "score": 0.5536, "path": "/表象/视觉/实体/机构/政务机构/政务媒体" } ] }, { "scope_type": "effect", "value": "目标拆解", "candidate": "目标拆解", "link": "新建", "score": 0.6595, "top": [ { "name": "拆解剖析", "score": 0.6595, "path": "/表达/论证说理/分析论证/拆解剖析" }, { "name": "分析解构", "score": 0.6047, "path": "/表达/信息传达/传达深度/详细说明/分析解构" }, { "name": "因果解析", "score": 0.5313, "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/因果解析" } ] }, { "scope_type": "intent", "value": "规划", "candidate": "规划", "link": "新建", "score": 0.481, "top": [ { "name": "行为引导", "score": 0.481, "path": "/行为引导" }, { "name": "分析", "score": 0.4797, "path": "/信息传递/知识传递/分析" }, { "name": "教学", "score": 0.4722, "path": "/信息传递/知识传递/教学" } ] } ] }, { "id": "s2", "input": "← s1 的〈确定的选题〉", "directive": "围绕选题搭建核心框架,明确人物、场景和事件。例:『搭建框架(人物、场景、事件)』", "output": "脚本框架(含人物、场景、事件)", "出处": [ "卡片1" ], "创作阶段": "构思", "动作": "搭建框架", "作用域": [ { "scope_type": "substance", "value": "脚本框架", "candidate": "脚本框架", "link": "新建", "score": 0.5555, "top": [ { "name": "场景形象", "score": 0.5555, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "概念构想", "score": 0.551, "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想" }, { "name": "清单列表", "score": 0.5463, "path": "/表象/视觉/符号/文字符号/标注/清单列表" } ] }, { "scope_type": "substance", "value": "叙事要素", "candidate": "叙事要素", "link": "新建", "score": 0.7066, "top": [ { "name": "历史叙事", "score": 0.7066, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "构成要素", "score": 0.6372, "path": "/理念/知识/思想/概念范畴/关系结构/构成要素" }, { "name": "人物故事", "score": 0.5836, "path": "/理念/事件/社会事件/人物故事" } ] }, { "scope_type": "effect", "value": "结构搭建", "candidate": "结构搭建", "link": "新建", "score": 0.7107, "top": [ { "name": "结构", "score": 0.7107, "path": "/结构" }, { "name": "结构导航", "score": 0.6514, "path": "/结构/叙事推进/开篇引入/直述开篇/结构导航" }, { "name": "结构模式", "score": 0.6231, "path": "/结构/结构模式" } ] }, { "scope_type": "intent", "value": "规划", "candidate": "规划", "link": "新建", "score": 0.4826, "top": [ { "name": "行为引导", "score": 0.4826, "path": "/行为引导" }, { "name": "分析", "score": 0.4781, "path": "/信息传递/知识传递/分析" }, { "name": "教学", "score": 0.4747, "path": "/信息传递/知识传递/教学" } ] } ] }, { "id": "s3", "input": "← s2 的〈脚本框架(含人物、场景、事件)〉", "directive": "将框架细化为镜头级语言。填充:镜号、拍摄场景、画面内容描述、拍摄技巧、字幕、音乐音效、时长建议。例:『细节完善』", "output": "分镜头脚本成品", "出处": [ "卡片1", "卡片2" ], "创作阶段": "结构", "动作": "细节完善", "作用域": [ { "scope_type": "substance", "value": "镜头语言", "candidate": "镜头语言", "link": "新建", "score": 0.7448, "top": [ { "name": "镜头", "score": 0.7448, "path": "/表象/视觉/画面/镜头" }, { "name": "影视对白", "score": 0.6025, "path": "/表象/视觉/符号/文字符号/正文/影视对白" }, { "name": "构图", "score": 0.5953, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "substance", "value": "制作细节", "candidate": "制作细节", "link": "新建", "score": 0.7076, "top": [ { "name": "日常细节", "score": 0.7076, "path": "/理念/现象/生活状态/日常细节" }, { "name": "生活细节", "score": 0.6451, "path": "/理念/现象/生活状态/个人境遇/生活状态/生活细节" }, { "name": "工艺品质", "score": 0.5987, "path": "/理念/知识/商业/产品服务/产品特征/工艺品质" } ] }, { "scope_type": "form", "value": "分镜头脚本", "candidate": "分镜头脚本", "link": "新建", "score": 0.6179, "top": [ { "name": "影视素材", "score": 0.6179, "path": "/呈现/视觉/视觉制作/素材来源/影视素材" }, { "name": "叙事逻辑", "score": 0.6057, "path": "/架构/逻辑/叙事逻辑" }, { "name": "景别角度", "score": 0.6022, "path": "/呈现/视觉/视觉制作/构图编排/空间布局/景别角度" } ] }, { "scope_type": "effect", "value": "执行细化", "candidate": "执行细化", "link": "新建", "score": 0.7531, "top": [ { "name": "补充细化", "score": 0.7531, "path": "/表达/信息传达/传达深度/补充细化" }, { "name": "深化完善", "score": 0.6008, "path": "/表达/形象塑造/品质体现/形象整合/深化完善" }, { "name": "细节呈现", "score": 0.5897, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现" } ] }, { "scope_type": "intent", "value": "教学", "candidate": "教学", "link": "复用", "score": 0.9997, "top": [ { "name": "教学", "score": 0.9997, "path": "/信息传递/知识传递/教学" }, { "name": "知识传递", "score": 0.6257, "path": "/信息传递/知识传递" }, { "name": "科普", "score": 0.5597, "path": "/信息传递/知识传递/科普" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 3 }, "title": "视频分镜头要素表", "业务阶段": [ "脚本" ], "出处": [ "卡片2" ], "概要": "一份标准的分镜头表格应包含的构成维度", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "镜号", "item_desc": "标注镜头的先后序号", "作用域": [] }, { "item_name": "画面", "item_desc": "描述视频的具体视觉画面内容", "作用域": [] }, { "item_name": "景别/角度", "item_desc": "规定摄影机的拍摄距离与构图角度", "作用域": [] }, { "item_name": "时长", "item_desc": "单个镜头的持续时间", "作用域": [] }, { "item_name": "视频文案", "item_desc": "对应镜头的旁白、对白或台词", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "分镜头要素", "candidate": "分镜头要素", "link": "新建", "score": 0.6184, "top": [ { "name": "构成要素", "score": 0.6184, "path": "/理念/知识/思想/概念范畴/关系结构/构成要素" }, { "name": "镜头", "score": 0.5832, "path": "/表象/视觉/画面/镜头" }, { "name": "构图", "score": 0.5817, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "form", "value": "分镜头表格", "candidate": "分镜头表格", "link": "新建", "score": 0.542, "top": [ { "name": "影视素材", "score": 0.542, "path": "/呈现/视觉/视觉制作/素材来源/影视素材" }, { "name": "时间轴线", "score": 0.5291, "path": "/架构/叙事/叙事组织/脉络铺排/时间组织/时间轴线" }, { "name": "叙事逻辑", "score": 0.5271, "path": "/架构/逻辑/叙事逻辑" } ] }, { "scope_type": "effect", "value": "规范信息", "candidate": "规范信息", "link": "新建", "score": 0.6096, "top": [ { "name": "信息呈现", "score": 0.6096, "path": "/表达/信息传达/传达手法/信息呈现" }, { "name": "信息传达", "score": 0.6017, "path": "/表达/信息传达" }, { "name": "完善补充", "score": 0.5469, "path": "/表达/信息传达/传达深度/补充细化/完善补充" } ] }, { "scope_type": "intent", "value": "科普", "candidate": "科普", "link": "复用", "score": 0.9994, "top": [ { "name": "科普", "score": 0.9994, "path": "/信息传递/知识传递/科普" }, { "name": "种草推荐", "score": 0.611, "path": "/行为引导/商业推广/种草推荐" }, { "name": "解读", "score": 0.6087, "path": "/信息传递/知识传递/解读" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "常用的六种摄影构图法", "业务阶段": [ "脚本" ], "出处": [ "卡片4" ], "概要": "提升视频画面美感与表达力的六种典型布局方式", "kind": "子集", "维度拆分规则": "布局逻辑", "body": [ { "item_name": "水平线构图", "item_desc": "利用地平线等水平元素,使画面稳定宽广", "作用域": [] }, { "item_name": "对角线构图", "item_desc": "利用倾斜线条引导视线,增加动感,吸引注意力", "作用域": [] }, { "item_name": "中心构图", "item_desc": "将主体放于正中心,使主体非常突出", "作用域": [] }, { "item_name": "框式构图", "item_desc": "利用周边的元素形成框架,产生穿透感或神秘感", "作用域": [] }, { "item_name": "九宫格构图", "item_desc": "按九宫格交叉点排列主体,使其更醒目", "作用域": [] }, { "item_name": "三分法构图", "item_desc": "将重点分布在画面的1/3处,用于简单化复杂画面", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "摄影技术", "candidate": "摄影技术", "link": "新建", "score": 0.6397, "top": [ { "name": "前沿技术", "score": 0.6397, "path": "/理念/知识/商业/前沿技术" }, { "name": "构图", "score": 0.6309, "path": "/表象/视觉/画面/构图" }, { "name": "机器人技术", "score": 0.6304, "path": "/理念/知识/商业/前沿技术/AI智能/机器人技术" } ] }, { "scope_type": "form", "value": "构图布局", "candidate": "构图布局", "link": "新建", "score": 0.8674, "top": [ { "name": "构图方式", "score": 0.8674, "path": "/呈现/视觉/视觉制作/构图编排/空间布局/构图方式" }, { "name": "构图编排", "score": 0.8604, "path": "/呈现/视觉/视觉制作/构图编排" }, { "name": "空间布局", "score": 0.7087, "path": "/呈现/视觉/视觉制作/构图编排/空间布局" } ] }, { "scope_type": "effect", "value": "美感", "candidate": "美感", "link": "新建", "score": 0.5692, "top": [ { "name": "情感共鸣", "score": 0.5692, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "情感张力", "score": 0.5689, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "情感表达", "score": 0.5623, "path": "/表达/情感表达" } ] }, { "scope_type": "effect", "value": "视觉引导", "candidate": "视觉引导", "link": "新建", "score": 0.7313, "top": [ { "name": "行动引导", "score": 0.7313, "path": "/表达/互动引导/行动引导" }, { "name": "互动引导", "score": 0.7215, "path": "/表达/互动引导" }, { "name": "视觉开篇", "score": 0.7135, "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇" } ] }, { "scope_type": "intent", "value": "教学", "candidate": "教学", "link": "复用", "score": 1.0, "top": [ { "name": "教学", "score": 1.0, "path": "/信息传递/知识传递/教学" }, { "name": "知识传递", "score": 0.6253, "path": "/信息传递/知识传递" }, { "name": "科普", "score": 0.561, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "k4", "type": "what", "role": "主", "parent": null, "title": "短视频脚本黄金结构", "业务阶段": [ "脚本" ], "出处": [ "卡片3" ], "概要": "短视频从头到尾的线性叙事组成序列", "kind": "序列", "维度拆分规则": null, "body": [ { "item_name": "引子", "item_desc": "通过视觉冲击或创意起手,利用开头噱头抓住用户", "作用域": [] }, { "item_name": "内容主体", "item_desc": "进行中间论述,把握故事线与节奏", "作用域": [] }, { "item_name": "结尾", "item_desc": "总结全文,留下印象点、情感寄托或行动引导", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "叙事序列", "candidate": "叙事序列", "link": "新建", "score": 0.7423, "top": [ { "name": "历史叙事", "score": 0.7423, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "关系结构", "score": 0.596, "path": "/理念/知识/思想/概念范畴/关系结构" }, { "name": "因果推理", "score": 0.5791, "path": "/理念/知识/思想/逻辑原理/因果推理" } ] }, { "scope_type": "form", "value": "线性结构", "candidate": "线性结构", "link": "新建", "score": 0.6552, "top": [ { "name": "并列结构", "score": 0.6552, "path": "/架构/叙事/叙事技法/对照叙事/并列结构" }, { "name": "对话结构", "score": 0.6335, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "分段结构", "score": 0.6228, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" } ] }, { "scope_type": "effect", "value": "节奏控制", "candidate": "节奏控制", "link": "新建", "score": 0.7325, "top": [ { "name": "推进节奏", "score": 0.7325, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.5629, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "叙事推进", "score": 0.5489, "path": "/结构/叙事推进" } ] }, { "scope_type": "effect", "value": "留人钩子", "candidate": "留人钩子", "link": "新建", "score": 0.501, "top": [ { "name": "悬念设置", "score": 0.501, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "结构回扣", "score": 0.4456, "path": "/结构/叙事推进/收束归纳/闭环收束/结构回扣" }, { "name": "动机激发", "score": 0.4281, "path": "/表达/信息传达/传达手法/强调突出/动机激发" } ] }, { "scope_type": "intent", "value": "逻辑梳理", "candidate": "逻辑梳理", "link": "新建", "score": 0.5789, "top": [ { "name": "事实呈现", "score": 0.5789, "path": "/信息传递/事实呈现" }, { "name": "分析", "score": 0.5635, "path": "/信息传递/知识传递/分析" }, { "name": "解读", "score": 0.5486, "path": "/信息传递/知识传递/解读" } ] } ] }, { "id": "k5", "type": "what", "role": "主", "parent": null, "title": "Vlog脚本创作公式清单", "业务阶段": [ "脚本" ], "出处": [ "卡片3" ], "概要": "针对不同情绪反馈的Vlog内容构成方案", "kind": "子集", "维度拆分规则": "想引发的观众反应", "body": [ { "item_name": "共鸣公式", "item_desc": "共鸣 = 人物 + 状态 + 情感", "作用域": [] }, { "item_name": "好奇公式", "item_desc": "好奇 = 时间/观点 + 悬念", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "Vlog内容要素", "candidate": "Vlog内容要素", "link": "新建", "score": 0.519, "top": [ { "name": "构成要素", "score": 0.519, "path": "/理念/知识/思想/概念范畴/关系结构/构成要素" }, { "name": "动效字幕", "score": 0.5041, "path": "/表象/视觉/符号/文字符号/字幕/动效字幕" }, { "name": "构图", "score": 0.4993, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "form", "value": "创作公式", "candidate": "创作公式", "link": "新建", "score": 0.5841, "top": [ { "name": "改编创作", "score": 0.5841, "path": "/架构/修辞/修辞意象/意象引述/改编创作" }, { "name": "符号转化", "score": 0.5603, "path": "/架构/修辞/修辞意象/比拟转化/符号转化" }, { "name": "视觉制作", "score": 0.5576, "path": "/呈现/视觉/视觉制作" } ] }, { "scope_type": "feeling", "value": "共鸣感", "candidate": "共鸣感", "link": "新建", "score": 0.7758, "top": [ { "name": "角色代入共鸣", "score": 0.7758, "path": "/情感/同感/角色代入共鸣" }, { "name": "身份归属共鸣", "score": 0.7487, "path": "/情感/同感/身份归属共鸣" }, { "name": "情绪处境共鸣", "score": 0.7387, "path": "/情感/同感/情绪处境共鸣" } ] }, { "scope_type": "feeling", "value": "好奇感", "candidate": "好奇感", "link": "新建", "score": 0.7321, "top": [ { "name": "好奇", "score": 0.7321, "path": "/认知/好奇" }, { "name": "美感", "score": 0.6044, "path": "/情感/美感" }, { "name": "悬念期待", "score": 0.5529, "path": "/认知/好奇/悬念期待" } ] }, { "scope_type": "effect", "value": "情绪调动", "candidate": "情绪调动", "link": "新建", "score": 0.7497, "top": [ { "name": "情感动员", "score": 0.7497, "path": "/表达/互动引导/情感连接/情感动员" }, { "name": "动机激发", "score": 0.6621, "path": "/表达/信息传达/传达手法/强调突出/动机激发" }, { "name": "情感共鸣", "score": 0.6611, "path": "/表达/互动引导/情感连接/情感共鸣" } ] }, { "scope_type": "intent", "value": "方法建模", "candidate": "方法建模", "link": "新建", "score": 0.5298, "top": [ { "name": "行为引导", "score": 0.5298, "path": "/行为引导" }, { "name": "分析", "score": 0.5138, "path": "/信息传递/知识传递/分析" }, { "name": "教学", "score": 0.4942, "path": "/信息传递/知识传递/教学" } ] } ] }, { "id": "k6", "type": "why", "role": "主", "parent": null, "title": "视频节奏的时长分配原理", "业务阶段": [ "脚本" ], "出处": [ "卡片1" ], "概要": "根据视频长度调整注意力分配与主题呈现速度的原则", "阐述": "长视频需要通过周期性的刺激来维持用户注意力,通常每15秒需设置一个重点内容;而短视频留给创作者的时间极短,必须在3-5秒内迅速呈现出核心主题,否则用户极易流失。", "作用域": [ { "scope_type": "substance", "value": "视频时长", "candidate": "视频时长", "link": "新建", "score": 0.8209, "top": [ { "name": "具体时长", "score": 0.8209, "path": "/表象/视觉/时间/时段/时间跨度/具体时长" }, { "name": "时间", "score": 0.6025, "path": "/表象/视觉/时间" }, { "name": "时间跨度", "score": 0.5975, "path": "/表象/视觉/时间/时段/时间跨度" } ] }, { "scope_type": "substance", "value": "重心分配", "candidate": "重心分配", "link": "新建", "score": 0.6311, "top": [ { "name": "资源分配", "score": 0.6311, "path": "/理念/知识/政治/国家治理/政策制度/资源分配" }, { "name": "构图", "score": 0.5186, "path": "/表象/视觉/画面/构图" }, { "name": "力量对比", "score": 0.5117, "path": "/理念/知识/政治/国际政治/国际博弈/力量对比" } ] }, { "scope_type": "form", "value": "节奏编排", "candidate": "节奏编排", "link": "新建", "score": 0.803, "top": [ { "name": "节奏控制", "score": 0.803, "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/节奏控制" }, { "name": "节奏韵律", "score": 0.7624, "path": "/架构/修辞/修辞意象/句式辞格/韵律句式/节奏韵律" }, { "name": "节奏特征", "score": 0.7311, "path": "/呈现/听觉/配乐/节奏特征" } ] }, { "scope_type": "effect", "value": "注意力保持", "candidate": "注意力保持", "link": "新建", "score": 0.5565, "top": [ { "name": "回归聚焦", "score": 0.5565, "path": "/结构/叙事推进/收束归纳/回归聚焦" }, { "name": "动机激发", "score": 0.5556, "path": "/表达/信息传达/传达手法/强调突出/动机激发" }, { "name": "吸引关注", "score": 0.5521, "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注" } ] }, { "scope_type": "intent", "value": "科普", "candidate": "科普", "link": "复用", "score": 0.9994, "top": [ { "name": "科普", "score": 0.9994, "path": "/信息传递/知识传递/科普" }, { "name": "种草推荐", "score": 0.611, "path": "/行为引导/商业推广/种草推荐" }, { "name": "解读", "score": 0.6087, "path": "/信息传递/知识传递/解读" } ] } ] } ] }, { "post_id": "6901e15a0000000003019fa3", "source_id": "xhs_6901e15a0000000003019fa3", "title": "爆款标题公式直接抄❗️笔记想不火都难", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_1.webp", "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_2.webp", "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_3.webp" ] }, "cards": [ { "index": 1, "content": "3个万能公式:1. 时间+结果+经验(例:半年时间涨粉11w,全靠这个万能公式);2. 痛点+解决方法+保证(例:小红书不涨粉,3大技巧照做就对了);3. 方法+保证(例:傻瓜式化妆手法,有手就行)。", "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_1.webp" }, { "index": 2, "content": "前4种标题技巧:1. 提问式(用困惑开头直击需求);2. 设问式(先抛问题再给方案,勾起好奇预告价值);3. 数字式(具体数字降低决策成本,自带干货感);4. 利益式(把用户能得到的好处摆上台面)。", "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_2.webp" }, { "index": 3, "content": "后5种标题技巧:5. 悬念式(藏起关键细节,只说一半内容激发好奇);6. 对比式(制造差异感和冲突感);7. 劝诫式(利用避坑心理,抓住用户怕失去的重视感);8. 共情式(说出用户想说没说的话引发共鸣);9. 热点式(绑定节日、热门事件借势营销)。", "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_3.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "小红书笔记标题3个万能公式", "业务阶段": [ "脚本" ], "出处": [ "卡片1" ], "概要": "提供三种可直接套用的标题组块逻辑,通过组合时间、结果、痛点等要素吸引点击。", "kind": "子集", "维度拆分规则": "标题构成的侧重点", "body": [ { "item_name": "时间+结果+经验", "item_desc": "构成要素为具体的执行时间、达成的结果及总结的经验。适用于有具体成果背书的内容。例:『半年时间涨粉11w,全靠这个万能公式』,用具象数字和结果钩住用户。", "作用域": [] }, { "item_name": "痛点+解决方法+保证", "item_desc": "构成要素为点出用户当下的困扰、给出对策并提供效果承诺。适用于攻略类或教程类内容。例:『小红书不涨粉,3大技巧照做就对了』,精准戳中需求并下承诺。", "作用域": [] }, { "item_name": "方法+保证", "item_desc": "直接展示操作方法并给予效果保障。旨在传达一种易操作感,降低用户的决策/学习门槛。例:『傻瓜式化妆手法,有手就行』。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "笔记标题", "candidate": "笔记标题", "link": "新建", "score": 0.7256, "top": [ { "name": "标题", "score": 0.7256, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "说明注释", "score": 0.5897, "path": "/表象/视觉/符号/文字符号/标注/说明注释" }, { "name": "标注", "score": 0.5583, "path": "/表象/视觉/符号/文字符号/标注" } ] }, { "scope_type": "substance", "value": "标题公式", "candidate": "标题公式", "link": "新建", "score": 0.7428, "top": [ { "name": "标题", "score": 0.7428, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "正文", "score": 0.5705, "path": "/表象/视觉/符号/文字符号/正文" }, { "name": "数据字幕", "score": 0.5522, "path": "/表象/视觉/符号/文字符号/字幕/数据字幕" } ] }, { "scope_type": "form", "value": "标题结构", "candidate": "标题结构", "link": "新建", "score": 0.7505, "top": [ { "name": "结构编排", "score": 0.7505, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排" }, { "name": "结构编排", "score": 0.7505, "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排" }, { "name": "对话结构", "score": 0.7247, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" } ] }, { "scope_type": "effect", "value": "点击吸引", "candidate": "点击吸引", "link": "新建", "score": 0.7086, "top": [ { "name": "吸引关注", "score": 0.7086, "path": "/表达/互动引导/吸引关注" }, { "name": "吸引关注", "score": 0.7083, "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注" }, { "name": "互动引导", "score": 0.5995, "path": "/表达/互动引导" } ] }, { "scope_type": "effect", "value": "价值传达", "candidate": "价值传达", "link": "新建", "score": 0.7605, "top": [ { "name": "信息传达", "score": 0.7605, "path": "/表达/信息传达" }, { "name": "价值建构", "score": 0.7055, "path": "/表达/论证说理/提炼升华/价值建构" }, { "name": "传达深度", "score": 0.7025, "path": "/表达/信息传达/传达深度" } ] }, { "scope_type": "intent", "value": "起标题", "candidate": "起标题", "link": "新建", "score": 0.5213, "top": [ { "name": "解读", "score": 0.5213, "path": "/信息传递/知识传递/解读" }, { "name": "科普", "score": 0.5188, "path": "/信息传递/知识传递/科普" }, { "name": "事实呈现", "score": 0.511, "path": "/信息传递/事实呈现" } ] } ] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "标题创作的9种实用技巧", "业务阶段": [ "脚本" ], "出处": [ "卡片2", "卡片3" ], "概要": "通过不同的切入点和心理触点,改变标题的表达方式以提升点击率。", "kind": "子集", "维度拆分规则": "类型枚举", "body": [ { "item_name": "提问式", "item_desc": "用困惑开头直击需求,直接命中用户的疑问或痛点。", "作用域": [] }, { "item_name": "设问式", "item_desc": "先抛问题再给方案,通过自问自答勾起好奇心并预告内容价值。", "作用域": [] }, { "item_name": "数字式", "item_desc": "使用具体数字(如价格、数量、天数等),增强干货感并降低用户的决策成本。", "作用域": [] }, { "item_name": "利益式", "item_desc": "直接展现价值,把用户能通过笔记得到的好处摆在台面上。", "作用域": [] }, { "item_name": "悬念式", "item_desc": "隐藏关键细节或结论,只说一半内容,激发点击进去寻找答案的好奇心。", "作用域": [] }, { "item_name": "对比式", "item_desc": "通过前后或不同对象之间的状态对比,制造差异感和冲突感。", "作用域": [] }, { "item_name": "劝诫式", "item_desc": "利用避坑和规避损失的心理,抓住用户害怕失去或犯错的重视感。", "作用域": [] }, { "item_name": "共情式", "item_desc": "替人发声,说出用户想说但没说出的话,以此引发强烈的情绪共鸣。", "作用域": [] }, { "item_name": "热点式", "item_desc": "绑定节日、热门人物或社会热点事件进行借势营销。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "笔记标题", "candidate": "笔记标题", "link": "新建", "score": 0.7256, "top": [ { "name": "标题", "score": 0.7256, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "说明注释", "score": 0.5897, "path": "/表象/视觉/符号/文字符号/标注/说明注释" }, { "name": "标注", "score": 0.5583, "path": "/表象/视觉/符号/文字符号/标注" } ] }, { "scope_type": "substance", "value": "心理触点", "candidate": "心理触点", "link": "新建", "score": 0.6499, "top": [ { "name": "心理认知", "score": 0.6499, "path": "/理念/知识/身心科学/心理认知" }, { "name": "心理调节", "score": 0.6238, "path": "/理念/知识/身心科学/心理认知/心理状态问题/心理调节" }, { "name": "心理状态问题", "score": 0.6159, "path": "/理念/知识/身心科学/心理认知/心理状态问题" } ] }, { "scope_type": "form", "value": "提问式", "candidate": "提问式", "link": "新建", "score": 0.8162, "top": [ { "name": "设问式", "score": 0.8162, "path": "/架构/修辞/修辞意象/句式辞格/问答句式/设问式" }, { "name": "反问式", "score": 0.7928, "path": "/架构/修辞/修辞意象/句式辞格/问答句式/反问式" }, { "name": "问答句式", "score": 0.7431, "path": "/架构/修辞/修辞意象/句式辞格/问答句式" } ] }, { "scope_type": "form", "value": "对比式", "candidate": "对比式", "link": "新建", "score": 0.7563, "top": [ { "name": "对比反差", "score": 0.7563, "path": "/架构/创意/对比反差" }, { "name": "差异对比", "score": 0.7422, "path": "/架构/创意/对比反差/反差错位/通用反差/差异对比" }, { "name": "对比分析", "score": 0.7415, "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/对比分析" } ] }, { "scope_type": "feeling", "value": "好奇感", "candidate": "好奇感", "link": "新建", "score": 0.7313, "top": [ { "name": "好奇", "score": 0.7313, "path": "/认知/好奇" }, { "name": "美感", "score": 0.602, "path": "/情感/美感" }, { "name": "悬念期待", "score": 0.5508, "path": "/认知/好奇/悬念期待" } ] }, { "scope_type": "feeling", "value": "共鸣感", "candidate": "共鸣感", "link": "新建", "score": 0.7737, "top": [ { "name": "角色代入共鸣", "score": 0.7737, "path": "/情感/同感/角色代入共鸣" }, { "name": "身份归属共鸣", "score": 0.7461, "path": "/情感/同感/身份归属共鸣" }, { "name": "情绪处境共鸣", "score": 0.7365, "path": "/情感/同感/情绪处境共鸣" } ] }, { "scope_type": "effect", "value": "悬念设置", "candidate": "悬念设置", "link": "复用", "score": 1.0, "top": [ { "name": "悬念设置", "score": 1.0, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "情感铺垫", "score": 0.6462, "path": "/结构/叙事推进/铺垫准备/情感铺垫" }, { "name": "设定铺垫", "score": 0.6262, "path": "/结构/叙事推进/铺垫准备/设定铺垫" } ] }, { "scope_type": "effect", "value": "利益承诺", "candidate": "利益承诺", "link": "新建", "score": 0.5615, "top": [ { "name": "价值肯定", "score": 0.5615, "path": "/表达/论证说理/分析论证/论证评判/肯定论证/价值肯定" }, { "name": "价值升华", "score": 0.5195, "path": "/结构/叙事推进/收束归纳/闭环收束/价值升华" }, { "name": "方案提供", "score": 0.5064, "path": "/表达/信息传达/传达手法/信息呈现/方案提供" } ] }, { "scope_type": "intent", "value": "提升点击率", "candidate": "提升点击率", "link": "新建", "score": 0.5962, "top": [ { "name": "商业推广", "score": 0.5962, "path": "/行为引导/商业推广" }, { "name": "转发", "score": 0.513, "path": "/行为引导/传播/转发" }, { "name": "种草推荐", "score": 0.5095, "path": "/行为引导/商业推广/种草推荐" } ] } ] } ] }, { "post_id": "69ff58670000000023016fa2", "source_id": "xhs_69ff58670000000023016fa2", "title": "海外营销灵感|五月爆款Reels创意合集", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/69ff58670000000023016fa2", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_69ff58670000000023016fa2/image_1.webp" ] }, "cards": [ { "index": 1, "content": "", "image_url": "/data/demo/xiaohongshu/xhs_69ff58670000000023016fa2/image_1.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "海外短视频爆款创意策略清单", "业务阶段": [ "灵感", "脚本" ], "出处": [ "卡片2", "卡片3", "卡片4" ], "概要": "针对海外Reels视频创作的三种可迁移的爆款创意表现形式。", "kind": "子集", "维度拆分规则": "类型枚举", "body": [ { "item_name": "超现实主义(SURREALISM)", "item_desc": "将日常生活物品巨大化。通过体积对比产生视觉冲击力,创造新鲜感。适合原材料/纯净成分品牌进行视觉吸引。例:@the_ordinary。", "作用域": [] }, { "item_name": "错觉式转场(ILLUSION TRANSTION)", "item_desc": "利用看似背景的物体作为遮挡或引导进行转场,利用背景与前景的巧妙一致性。适合低预算追求高质量质感的创作场景。", "作用域": [] }, { "item_name": "反差式展示(THE PROUD FOUNDER)", "item_desc": "创始人先展示凌乱、未修边幅的状态(Rotting),接着切入作为成功品牌创始人的自信状态。利用巨大的心理与视觉落差产生张力,适合用于与潜在客户建立情感联结。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "日常生活物品", "candidate": "日常生活物品", "link": "新建", "score": 0.8234, "top": [ { "name": "生活日用品", "score": 0.8234, "path": "/表象/视觉/实体/物品/生活日用品" }, { "name": "物品", "score": 0.7176, "path": "/表象/视觉/实体/物品" }, { "name": "日常活动", "score": 0.6873, "path": "/表象/视觉/行为/日常活动" } ] }, { "scope_type": "substance", "value": "体积对比", "candidate": "体积对比", "link": "新建", "score": 0.6777, "top": [ { "name": "力量对比", "score": 0.6777, "path": "/理念/知识/政治/国际政治/国际博弈/力量对比" }, { "name": "对比差异", "score": 0.6754, "path": "/理念/知识/思想/概念范畴/关系结构/对比差异" }, { "name": "空间区域", "score": 0.5406, "path": "/表象/视觉/空间/空间区域" } ] }, { "scope_type": "form", "value": "巨大化视觉", "candidate": "巨大化视觉", "link": "新建", "score": 0.6757, "top": [ { "name": "视觉增强", "score": 0.6757, "path": "/呈现/视觉/视觉制作/后期处理/动态特效处理/视觉增强" }, { "name": "视觉", "score": 0.6663, "path": "/呈现/视觉" }, { "name": "视觉画面", "score": 0.6402, "path": "/呈现/视觉/视觉画面" } ] }, { "scope_type": "feeling", "value": "新鲜感", "candidate": "新鲜感", "link": "新建", "score": 0.6093, "top": [ { "name": "美感", "score": 0.6093, "path": "/情感/美感" }, { "name": "情感", "score": 0.5686, "path": "/情感" }, { "name": "视觉美感", "score": 0.5589, "path": "/情感/美感/视觉美感" } ] }, { "scope_type": "effect", "value": "视觉冲击力营造", "candidate": "视觉冲击力营造", "link": "新建", "score": 0.702, "top": [ { "name": "氛围营造", "score": 0.702, "path": "/表达/氛围营造" }, { "name": "视觉开篇", "score": 0.6631, "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇" }, { "name": "视觉对比", "score": 0.6109, "path": "/表达/信息传达/传达深度/补充细化/视觉对比" } ] }, { "scope_type": "intent", "value": "吸引注意力", "candidate": "吸引注意力", "link": "新建", "score": 0.5451, "top": [ { "name": "引流", "score": 0.5451, "path": "/行为引导/传播/引流" }, { "name": "行为引导", "score": 0.5342, "path": "/行为引导" }, { "name": "呼吁", "score": 0.5325, "path": "/情感联结/情感抒发/呼吁" } ] }, { "scope_type": "substance", "value": "前景背景一致性", "candidate": "前景背景一致性", "link": "新建", "score": 0.5928, "top": [ { "name": "光影效果", "score": 0.5928, "path": "/表象/视觉/画面/光影/光影效果" }, { "name": "场景氛围", "score": 0.5736, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" }, { "name": "构图", "score": 0.5685, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "form", "value": "错觉式转场", "candidate": "错觉式转场", "link": "新建", "score": 0.7556, "top": [ { "name": "转场切换", "score": 0.7556, "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/转场切换" }, { "name": "剪辑手法", "score": 0.6421, "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法" }, { "name": "超现实特效", "score": 0.6277, "path": "/呈现/视觉/视觉制作/后期处理/动态特效处理/超现实特效" } ] }, { "scope_type": "form", "value": "遮挡转场", "candidate": "遮挡转场", "link": "新建", "score": 0.7783, "top": [ { "name": "转场切换", "score": 0.7783, "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/转场切换" }, { "name": "剪辑手法", "score": 0.6049, "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法" }, { "name": "推拉运镜", "score": 0.59, "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄方式/推拉运镜" } ] }, { "scope_type": "effect", "value": "画面质感", "candidate": "画面质感", "link": "新建", "score": 0.6046, "top": [ { "name": "细节呈现", "score": 0.6046, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现" }, { "name": "视角呈现", "score": 0.5944, "path": "/表达/信息传达/传达手法/视角呈现" }, { "name": "品质体现", "score": 0.5823, "path": "/表达/形象塑造/品质体现" } ] }, { "scope_type": "intent", "value": "降低创作成本", "candidate": "降低创作成本", "link": "新建", "score": 0.4436, "top": [ { "name": "裂变", "score": 0.4436, "path": "/行为引导/裂变" }, { "name": "商业推广", "score": 0.4354, "path": "/行为引导/商业推广" }, { "name": "科普", "score": 0.4316, "path": "/信息传递/知识传递/科普" } ] }, { "scope_type": "substance", "value": "品牌创始人", "candidate": "品牌创始人", "link": "新建", "score": 0.6376, "top": [ { "name": "品牌合作", "score": 0.6376, "path": "/理念/事件/商业事件/品牌合作" }, { "name": "商业品牌标识", "score": 0.5492, "path": "/表象/视觉/符号/图案符号/标识图案/商业品牌标识" }, { "name": "文化理念", "score": 0.5324, "path": "/理念/知识/文化/传统文化/文化理念" } ] }, { "scope_type": "substance", "value": "个人状态对比", "candidate": "个人状态对比", "link": "新建", "score": 0.6522, "top": [ { "name": "对比差异", "score": 0.6522, "path": "/理念/知识/思想/概念范畴/关系结构/对比差异" }, { "name": "生活状态", "score": 0.65, "path": "/理念/现象/生活状态" }, { "name": "生活状态", "score": 0.6495, "path": "/理念/现象/生活状态/个人境遇/生活状态" } ] }, { "scope_type": "form", "value": "反差展示结构", "candidate": "反差展示结构", "link": "新建", "score": 0.8047, "top": [ { "name": "反差构建", "score": 0.8047, "path": "/架构/策略/认知引导/话语影响/标题操控/反差构建" }, { "name": "对比反差", "score": 0.7621, "path": "/架构/创意/对比反差" }, { "name": "感知反差", "score": 0.7249, "path": "/架构/创意/对比反差/反差错位/定向反差/感知反差" } ] }, { "scope_type": "feeling", "value": "心理落差感", "candidate": "心理落差感", "link": "新建", "score": 0.5836, "top": [ { "name": "反差冲击", "score": 0.5836, "path": "/认知/惊奇/反差冲击" }, { "name": "悬念期待", "score": 0.5534, "path": "/认知/好奇/悬念期待" }, { "name": "情感", "score": 0.553, "path": "/情感" } ] }, { "scope_type": "effect", "value": "视觉张力", "candidate": "视觉张力", "link": "新建", "score": 0.7703, "top": [ { "name": "情感张力", "score": 0.7703, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "视觉对比", "score": 0.7107, "path": "/表达/信息传达/传达深度/补充细化/视觉对比" }, { "name": "视觉开篇", "score": 0.6838, "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇" } ] }, { "scope_type": "intent", "value": "建立情感联结", "candidate": "建立情感联结", "link": "新建", "score": 0.8765, "top": [ { "name": "情感联结", "score": 0.8765, "path": "/情感联结" }, { "name": "情感抒发", "score": 0.5899, "path": "/情感联结/情感抒发" }, { "name": "关系维护", "score": 0.5641, "path": "/情感联结/关系维护" } ] } ] } ] }, { "post_id": "7589257893544165455", "source_id": "dy_7589257893544165455", "title": "如何用AI十几秒制作一段高质量精彩的视频...", "platform": "douyin", "url": "https://www.douyin.com/video/7589257893544165455", "media": { "type": "video", "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4", "images": [] }, "cards": [ { "index": 1, "content": "利用豆包生成创意提示词。How:1. 开启豆包的“深度思考”模式;2. 输入身份及需求(如:我是一名旅游视频创作者,请帮我写一段关于上海旅游的视频描述词,要求30字以内);3. 在生成的结果中选择并复制最满意的一条。", "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4", "start": 0.0, "end": 23.0 }, { "index": 2, "content": "使用“文生视频”工具转换内容。How:1. 在微信搜索并进入“创作神器”小程序;2. 点击“文生视频”功能;3. 将复制好的描述词粘贴进输入框。", "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4", "start": 24.0, "end": 33.0 }, { "index": 3, "content": "优化参数并生成最终视频。Why:“灵感扩写”能自动丰富文案细节,让生成的画面更具电影感和丰富度;选择 9:16 比例更适合短视频平台分发。。How:1. 点击“灵感扩写”,让 AI 丰富画面细节描述;2. 设置分辨率(如 9:16);3. 点击“生成视频”并等待渲染完成下载即可。", "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4", "start": 34.0, "end": 51.0 } ], "no_knowledge": true, "knowledges": [] }, { "post_id": "6a33655e000000000f0055af", "source_id": "6a33655e000000000f0055af", "title": "(取数失败 6a33655e000000000f0055af)", "platform": "xiaohongshu", "url": "", "media": { 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