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|
- {
- "count": 7,
- "posts": [
- {
- "post_id": "699308fa0000000016009697",
- "source_id": "xhs_699308fa0000000016009697",
- "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "核心痛点:内容很有料但数据起不来的原因是选题“太正确了”。越正确、越专业、越让创作者觉得稳了,爆的概率越低。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp"
- },
- {
- "index": 2,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp"
- },
- {
- "index": 3,
- "content": "好选题的防伪标签是“羞耻感”:不仅要经过大脑审核(信息密度),更要经过情绪审核。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp"
- },
- {
- "index": 4,
- "content": "判断标准:发出前内心毫无波澜、写完后觉得挑不出毛病的多是正确但无感的选题。如果写完后有“不好意思”或“犹豫”(担心别人觉得装、太直白),往往才是能爆的。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp"
- },
- {
- "index": 5,
- "content": "羞耻感的本质:触碰到了真实但平时大家不敢说出口、被社交礼仪包壳的公共痛点。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp"
- },
- {
- "index": 6,
- "content": "好选题的特性是“冒犯感”:通过冒犯某种“正确共识”踩到大众神经。例如“你穷不是因为不努力,是因为太听话了”。相比之下,“安全”的选题(如提升执行力的五个方法)由于没有风险,导致观众无感、无转发。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp"
- },
- {
- "index": 7,
- "content": "核心逻辑:爆款选题是在“撕裂”一个信念,而非加固。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp"
- },
- {
- "index": 8,
- "content": "圣经句:指每个赛道里人人点头但没人真信的话(如“能力强一定会被看见”、“内容为王”、“自律即自由”)。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp"
- },
- {
- "index": 9,
- "content": "选题机制:找到赛道里的“圣经句”,找到它崩塌的场景,把裂缝撕开。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp"
- },
- {
- "index": 10,
- "content": "实操第一招:寻找正确共识的失灵瞬间。列出大号反复讲的正确共识,反问:什么情况下,一个人严格按这句话做反而越做越差?(例如:内容极好但不懂分发,好内容成了自嗨)。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp"
- },
- {
- "index": 11,
- "content": "实操第二招:去评论区找“但是”。在竞品爆款视频下找“道理我都懂,但是……”的评论。这些“但是”就是圣经句的裂缝,是经过市场验证的选题。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp"
- },
- {
- "index": 12,
- "content": "内容价值:在内容过剩时代,观众缺的不是正确答案,而是有人帮他们说出“这个正确答案在你身上根本不好使”。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "爆款选题的羞耻感与冒犯感原理",
- "业务阶段": [
- "灵感",
- "选题"
- ],
- "出处": [
- "卡片3",
- "卡片4",
- "卡片5",
- "卡片6",
- "卡片7"
- ],
- "主张": "好选题的防伪标签是羞耻感与冒犯感,本质是触碰被社交礼仪包壳的公共痛点并撕裂共有信念。",
- "支撑": [
- {
- "小标题": "情绪审核标准",
- "形式": "判据",
- "内容": "判断一个选题是否能爆,除了看大脑审核的信息密度,更要看情绪审核。发出前毫无波澜的选题多是正确但无感的;写完后有不好意思或担心的犹豫感,才是触碰到了真实痛点。"
- },
- {
- "小标题": "冒犯感与传播力的关系",
- "形式": "机制",
- "内容": "爆款选题通过冒犯某种“正确共识”踩到大众神经。太安全的选题因没有风险,也意味着没有转发动力。爆款是在撕裂一个信念,而非加固它。"
- },
- {
- "小标题": "对创作的取舍",
- "形式": "取舍",
- "内容": "应舍弃那些专业、正确但四平八稳的陈词滥调(即便它们逻辑无懈可击);应多写那些平时大家不敢说出口、有争议、甚至让创作者感到些许羞耻的真实洞察。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "爆款选题",
- "candidate": "爆款选题",
- "link": "新建",
- "score": 0.5906,
- "top": [
- {
- "name": "标题",
- "score": 0.5906,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "痛点问题",
- "score": 0.5786,
- "path": "/理念/知识/商业/产品服务/痛点问题"
- },
- {
- "name": "评选榜单",
- "score": 0.534,
- "path": "/理念/事件/商业事件/评选榜单"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "羞耻感",
- "candidate": "羞耻感",
- "link": "新建",
- "score": 0.6283,
- "top": [
- {
- "name": "情感",
- "score": 0.6283,
- "path": "/情感"
- },
- {
- "name": "美感",
- "score": 0.6145,
- "path": "/情感/美感"
- },
- {
- "name": "共情",
- "score": 0.5876,
- "path": "/情感/共情"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "冒犯感",
- "candidate": "冒犯感",
- "link": "新建",
- "score": 0.5941,
- "top": [
- {
- "name": "厌恶反感",
- "score": 0.5941,
- "path": "/情感/共情/厌恶反感"
- },
- {
- "name": "情感",
- "score": 0.5698,
- "path": "/情感"
- },
- {
- "name": "共情",
- "score": 0.5641,
- "path": "/情感/共情"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "冲突感",
- "candidate": "冲突感",
- "link": "新建",
- "score": 0.7333,
- "top": [
- {
- "name": "矛盾冲突",
- "score": 0.7333,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "情感张力",
- "score": 0.6668,
- "path": "/表达/论证说理/分析论证/对比反差/情感张力"
- },
- {
- "name": "情感共鸣",
- "score": 0.6025,
- "path": "/表达/互动引导/情感连接/情感共鸣"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "传播力",
- "candidate": "传播力",
- "link": "新建",
- "score": 0.7814,
- "top": [
- {
- "name": "传播",
- "score": 0.7814,
- "path": "/信息传递/信息扩散/传播"
- },
- {
- "name": "信息扩散",
- "score": 0.6245,
- "path": "/信息传递/信息扩散"
- },
- {
- "name": "知识传递",
- "score": 0.5851,
- "path": "/信息传递/知识传递"
- }
- ]
- }
- ]
- },
- {
- "id": "k2",
- "type": "what",
- "role": "组件",
- "parent": {
- "how_id": "k3",
- "step": 1
- },
- "title": "赛道圣经句(伪共识清单)",
- "业务阶段": [
- "灵感"
- ],
- "出处": [
- "卡片8"
- ],
- "界定": "指每个赛道里人人点头、看起来政治正确,但大家心里并不完全信任或在实践中常失效的话。",
- "kind": "选项",
- "主体": [
- {
- "小标题": "常见圣经句示例",
- "形式": "清单",
- "条目": [
- {
- "词": "内容为王",
- "说明": "在分发逻辑下,极好的内容可能因为不懂分发而沦为自嗨。",
- "选择线索": "当观众对这类口号产生审美疲劳或质疑时。"
- },
- {
- "词": "自律即自由",
- "说明": "人人皆知但极难做到,且并非所有人通过自律都能获得预期的自由。",
- "选择线索": "用于挖掘人们执行正确建议时的挫败感时。"
- },
- {
- "词": "能力强一定会被看见",
- "说明": "忽略了职场、社会环境的随机性与权力结构。",
- "选择线索": "用于安抚或共情那些努力却未果的群体时。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "伪共识",
- "candidate": "伪共识",
- "link": "新建",
- "score": 0.633,
- "top": [
- {
- "name": "通用共识符号",
- "score": 0.633,
- "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号"
- },
- {
- "name": "意识形态",
- "score": 0.5392,
- "path": "/理念/知识/思想/思想理论/政治思想/意识形态"
- },
- {
- "name": "概念构想",
- "score": 0.5324,
- "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "清单",
- "candidate": "清单",
- "link": "新建",
- "score": 0.7065,
- "top": [
- {
- "name": "条目列举",
- "score": 0.7065,
- "path": "/架构/逻辑/信息编排逻辑/条目列举"
- },
- {
- "name": "序号列举",
- "score": 0.6377,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举"
- },
- {
- "name": "逐条罗列",
- "score": 0.6181,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "共情",
- "candidate": "共情",
- "link": "新建",
- "score": 0.7805,
- "top": [
- {
- "name": "情感共鸣",
- "score": 0.7805,
- "path": "/表达/互动引导/情感连接/情感共鸣"
- },
- {
- "name": "情感连接",
- "score": 0.6603,
- "path": "/表达/互动引导/情感连接"
- },
- {
- "name": "情感表达",
- "score": 0.6529,
- "path": "/表达/情感表达"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "撕裂共识的选题构思法",
- "purpose": "通过撕开正确共识的裂缝,定位具有情绪共鸣能力的爆款选题",
- "业务阶段": [
- "选题"
- ],
- "steps": [
- {
- "id": "s1",
- "input": "该赛道的共有认知或专业建议",
- "directive": "列出赛道大号反复讲的、人人点头但不一定真信的「圣经句」(见 k2)。",
- "output": "待拆解的赛道圣经句清单",
- "出处": [
- "卡片10"
- ],
- "创作阶段": "构思",
- "动作": "清单列举",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "圣经句",
- "candidate": "圣经句",
- "link": "新建",
- "score": 0.5822,
- "top": [
- {
- "name": "人生哲理",
- "score": 0.5822,
- "path": "/理念/观念/个人观念/人生感悟/观点表达/人生哲理"
- },
- {
- "name": "谚语",
- "score": 0.5672,
- "path": "/理念/知识/文化/语言文字/谚语"
- },
- {
- "name": "俗语",
- "score": 0.5645,
- "path": "/理念/知识/文化/语言文字/俗语"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "选题切入",
- "candidate": "选题切入",
- "link": "新建",
- "score": 0.5875,
- "top": [
- {
- "name": "开篇引入",
- "score": 0.5875,
- "path": "/结构/叙事推进/开篇引入"
- },
- {
- "name": "问题引入",
- "score": 0.5455,
- "path": "/结构/叙事推进/开篇引入/策略引入/问题引入"
- },
- {
- "name": "点题明旨",
- "score": 0.5375,
- "path": "/结构/叙事推进/开篇引入/直述开篇/点题明旨"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "input": "← s1待拆解清单",
- "directive": "反问:什么情况下,一个人严格按这句话做反而越做越差?寻找正确共识失灵的瞬间。例:『内容极好但不懂分发,好内容成了自嗨。』",
- "output": "共识失效场景(选题裂缝)",
- "出处": [
- "卡片10"
- ],
- "创作阶段": "构思",
- "动作": "反常规推导",
- "作用域": [
- {
- "scope_type": "effect",
- "value": "认知裂缝",
- "candidate": "认知裂缝",
- "link": "新建",
- "score": 0.5851,
- "top": [
- {
- "name": "叙事闭合",
- "score": 0.5851,
- "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
- },
- {
- "name": "情感共鸣",
- "score": 0.5808,
- "path": "/表达/互动引导/情感连接/情感共鸣"
- },
- {
- "name": "矛盾冲突",
- "score": 0.5672,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "挫败感",
- "candidate": "挫败感",
- "link": "新建",
- "score": 0.57,
- "top": [
- {
- "name": "情感",
- "score": 0.57,
- "path": "/情感"
- },
- {
- "name": "悲伤哀痛",
- "score": 0.5594,
- "path": "/情感/共情/悲伤哀痛"
- },
- {
- "name": "共情",
- "score": 0.5557,
- "path": "/情感/共情"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "input": "竞品爆款内容",
- "directive": "在竞品评论区寻找用户留下的「道理我都懂,但是……」的转折。这些「但是」就是天然的共识裂缝。",
- "output": "用户真实吐槽点(验证过的裂缝)",
- "出处": [
- "卡片11"
- ],
- "创作阶段": "定向",
- "动作": "需求洞察",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "用户吐槽",
- "candidate": "用户吐槽",
- "link": "新建",
- "score": 0.5867,
- "top": [
- {
- "name": "消费体验",
- "score": 0.5867,
- "path": "/理念/观念/个人观念/人生感悟/内心感受/消费体验"
- },
- {
- "name": "痛点问题",
- "score": 0.5715,
- "path": "/理念/知识/商业/产品服务/痛点问题"
- },
- {
- "name": "民生建议",
- "score": 0.5627,
- "path": "/理念/观念/社会观念/社会建议/民生建议"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "逻辑",
- "candidate": "逻辑",
- "link": "新建",
- "score": 0.7638,
- "top": [
- {
- "name": "逻辑推演",
- "score": 0.7638,
- "path": "/表达/论证说理/证据支撑/逻辑推演"
- },
- {
- "name": "逻辑自洽",
- "score": 0.719,
- "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽"
- },
- {
- "name": "逻辑铺垫",
- "score": 0.7159,
- "path": "/结构/叙事推进/铺垫准备/逻辑铺垫"
- }
- ]
- }
- ]
- },
- {
- "id": "s4",
- "input": "← s2或s3产出的裂缝建议",
- "directive": "将裂缝作为切口,把真相撕开,写出那个引发羞耻感和真实痛点的核心立论。例:『你穷不是因为不努力,是因为太听话了。』",
- "output": "具有冒犯感与爆款潜力的选题立论",
- "出处": [
- "卡片6",
- "卡片9"
- ],
- "创作阶段": "成文",
- "动作": "观点提炼",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "核心立论",
- "candidate": "核心立论",
- "link": "新建",
- "score": 0.5732,
- "top": [
- {
- "name": "推理论证",
- "score": 0.5732,
- "path": "/理念/知识/思想/概念范畴/认知思辨/推理论证"
- },
- {
- "name": "价值思辨",
- "score": 0.5645,
- "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨"
- },
- {
- "name": "观念立场",
- "score": 0.5595,
- "path": "/理念/知识/思想/概念范畴/认知思辨/观念立场"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "痛点",
- "candidate": "痛点",
- "link": "新建",
- "score": 0.5791,
- "top": [
- {
- "name": "核心点明",
- "score": 0.5791,
- "path": "/表达/信息传达/传达手法/强调突出/核心点明"
- },
- {
- "name": "解决方案",
- "score": 0.5599,
- "path": "/表达/论证说理/解决方案"
- },
- {
- "name": "情感共鸣",
- "score": 0.5542,
- "path": "/表达/互动引导/情感连接/情感共鸣"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "爆款潜力",
- "candidate": "爆款潜力",
- "link": "新建",
- "score": 0.5357,
- "top": [
- {
- "name": "种草推荐",
- "score": 0.5357,
- "path": "/行为引导/商业推广/种草推荐"
- },
- {
- "name": "裂变",
- "score": 0.5281,
- "path": "/行为引导/裂变"
- },
- {
- "name": "商业推广",
- "score": 0.4834,
- "path": "/行为引导/商业推广"
- }
- ]
- }
- ]
- }
- ],
- "dropped": []
- }
- ]
- },
- {
- "post_id": "698481e1000000000a02a7c1",
- "source_id": "xhs_698481e1000000000a02a7c1",
- "title": "7种编剧常用的叙事结构,写剧不用愁!",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "三幕式结构:最基础的线性逻辑。第一幕(开端)交代背景、人设及触发核心冲突;第二幕(发展)核心冲突升级,主角遭遇阻碍,是人物成长和情节铺垫关键期。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp"
- },
- {
- "index": 2,
- "content": "续接三幕式:第三幕(高潮与结局)矛盾爆发并解决,给冲突收尾。适配剧情片、商业片。\n英雄之旅结构:核心是“平凡人到英雄的蜕变”,分为【启程(离开舒适区)→考验(遇挑战/识盟友/抗反派)→归来(获成长/收获)】。适配成长、冒险、励志题材。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp"
- },
- {
- "index": 3,
- "content": "非线性结构:打破时间先后,通过闪回、插叙、倒叙、多视角切换呈现。目的是制造悬念、增强张力,适配悬疑、犯罪题材。\n环形结构:核心是结尾与开端呼应形成闭环,包含非循环类(场景/台词呼应产生宿命感)与带循环类(重复经历某段事件直至达成目标)。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp"
- },
- {
- "index": 4,
- "content": "续接环形结构:适配悬疑、科幻、温情题材。\n多线叙事结构:多条独立故事线并行,在节点交汇。通过视角切换丰富维度、提升密度,适配群像戏、喜剧、犯罪题材,考验线索把控能力。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp"
- },
- {
- "index": 5,
- "content": "嵌套式结构:也叫套层结构。核心是一层故事包裹另一层(如戏中戏、梦中梦)。内外层互为引子、呼应或推动发展。适配科幻、悬疑、文艺题材。\n反结构:也叫无结构/碎片化结构。打破传统框架,不追求完整性,注重氛围营造、情绪表达和人性探讨。情节多为碎片化拼接。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp"
- },
- {
- "index": 6,
- "content": "续接反结构:没有明确核心冲突、主角成长或完整结局,靠状态和细节打动观众,适配文艺片、实验性影片。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "7种编剧常用叙事结构清单",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片1",
- "卡片2",
- "卡片3",
- "卡片4",
- "卡片5",
- "卡片6"
- ],
- "界定": "编剧创作中用于组织情节、逻辑与时间线的7种核心框架,决定了故事的呈现方式。",
- "kind": "选项",
- "主体": [
- {
- "小标题": "叙事结构选项",
- "形式": "清单",
- "条目": [
- {
- "词": "三幕式结构",
- "说明": "最基础的线性逻辑。第一幕(开端)交代背景、人设及触发核心冲突;第二幕(发展)核心冲突升级,主角遭遇阻碍,是人物成长和情节铺垫关键期;第三幕(高潮与结局)矛盾爆发并解决,给冲突收尾。",
- "选择线索": "适配剧情片、商业片。"
- },
- {
- "词": "英雄之旅结构",
- "说明": "核心是“平凡人到英雄的蜕变”,通过【启程(离开舒适区)→考验(遇挑战/识盟友/抗反派)→归来(获成长/收获)】完成创作。",
- "选择线索": "适配成长、冒险、励志题材。"
- },
- {
- "词": "非线性结构",
- "说明": "打破时间先后,通过闪回、插叙、倒叙、多视角切换呈现。目的是制造悬念、增强张力。",
- "选择线索": "适配悬疑、犯罪题材。"
- },
- {
- "词": "环形结构",
- "说明": "核心是结尾与开端呼应形成闭环。包含非循环类(场景/台词呼应产生宿命感)与带循环类(重复经历某段事件直至达成目标)。",
- "选择线索": "适配悬疑、科幻、温情题材。"
- },
- {
- "词": "多线叙事结构",
- "说明": "多条独立故事线并行,在节点交汇。通过视角切换丰富维度、提升密度,极其考验线索把控能力。",
- "选择线索": "适配群像戏、喜剧、犯罪题材。"
- },
- {
- "词": "嵌套式结构",
- "说明": "也叫套层结构。核心是一层故事包裹另一层(如戏中戏、梦中梦)。内外层互为引子、呼应或推动发展。",
- "选择线索": "适配科幻、悬疑、文艺题材。"
- },
- {
- "词": "反结构",
- "说明": "也叫无结构/碎片化结构。打破传统框架,不追求完整性,情节多为碎片化拼接。没有明确核心冲突、主角成长或完整结局。",
- "选择线索": "适配文艺片、实验性影片,注重氛围营造、情绪表达和人性探讨时使用。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "叙事框架",
- "candidate": "叙事框架",
- "link": "新建",
- "score": 0.7199,
- "top": [
- {
- "name": "历史叙事",
- "score": 0.7199,
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
- },
- {
- "name": "概念范畴",
- "score": 0.6052,
- "path": "/理念/知识/思想/概念范畴"
- },
- {
- "name": "构图",
- "score": 0.5814,
- "path": "/表象/视觉/画面/构图"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "结构清单",
- "candidate": "结构清单",
- "link": "新建",
- "score": 0.7112,
- "top": [
- {
- "name": "结构梳理",
- "score": 0.7112,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/归纳提炼/结构梳理"
- },
- {
- "name": "分段结构",
- "score": 0.6566,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
- },
- {
- "name": "结构编排",
- "score": 0.6505,
- "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "情节组织",
- "candidate": "情节组织",
- "link": "新建",
- "score": 0.6207,
- "top": [
- {
- "name": "单元组织",
- "score": 0.6207,
- "path": "/结构/结构模式/单元组织"
- },
- {
- "name": "叙事推进",
- "score": 0.6155,
- "path": "/结构/叙事推进"
- },
- {
- "name": "叙事闭合",
- "score": 0.6151,
- "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "节奏控制",
- "candidate": "节奏控制",
- "link": "新建",
- "score": 0.7325,
- "top": [
- {
- "name": "推进节奏",
- "score": 0.7325,
- "path": "/结构/叙事推进/推进节奏"
- },
- {
- "name": "基调设定",
- "score": 0.5629,
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
- },
- {
- "name": "叙事推进",
- "score": 0.5489,
- "path": "/结构/叙事推进"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "叙事逻辑",
- "candidate": "叙事逻辑",
- "link": "新建",
- "score": 0.5688,
- "top": [
- {
- "name": "事实呈现",
- "score": 0.5688,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "科普",
- "score": 0.5391,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "解读",
- "score": 0.5078,
- "path": "/信息传递/知识传递/解读"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "67e2e39b0000000003028ff0",
- "source_id": "xhs_67e2e39b0000000003028ff0",
- "title": "剧本创作:理解前提、人物、冲突",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "1. 前提的定义:前提是精心构思的故事目标,与主题、论题、中心思想等同义;2. 前提的构成公式:作者立场+人物+冲突+结论;3. 情感可以决定前提,主要人物的特征由前提赋予。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp"
- },
- {
- "index": 2,
- "content": "1. 人物的基本结构:由生理、心理、社会三个维度融为一体;2. 环境的影响:人是生理特征和环境在特定时刻影响的总和;3. 人物的发展:人物在冲撞中做出决定并产生反应,决定互为因果推动剧情走向前提的证明。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp"
- },
- {
- "index": 3,
- "content": "1. 细化人物三维度:生理(性别、年龄等)、社会(阶层、职业等)、心理(道德标准、性格等);2. 人物的意志力:剧作家需要赋予人物足够的毅力和能力将斗争进行到底,薄弱的人物无法承担冲突重担。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp"
- },
- {
- "index": 4,
- "content": "1. 创作情节的自问:我应该做什么?别人会做什么?什么应该被完成?2. 主使人物(主角):在运动中居主导地位,由强烈的内在/外在需求驱动(如荣誉、复仇等);3. 对立人物:与主角实力相当、同样强大且意志坚定,能阻止主角前进。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp"
- },
- {
- "index": 5,
- "content": "1. 冲突的本质:由生活环境、社会状况及人物的意志、决心共同构成;2. 冲突的四种类型:静态(人物无可见发展)、跳跃(强迫人物做出不相符的行动)、缓慢升级(编剧不干预自然产生)、预示(产生张力,坚定的对手互不妥协)。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp"
- },
- {
- "index": 6,
- "content": "1. 发现冲突的方法:观察周遭人物的性格特质(如自负、贪婪等);2. 冲突的演进:冲突始于简单的“攻击与反击”,在势均力敌的对抗中不断升级,直至产生危机和高潮。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "基于前提与人物的核心故事构建法",
- "purpose": "将灵感转化为包含危机、高潮与结局的故事大纲",
- "业务阶段": [
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "input": "创作灵感或初步想法",
- "directive": "选择故事切入点。必须是决定点或人物准备做出决定的点,通常源于人物绝望地渴求某物。",
- "output": "故事切入点",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "构思",
- "动作": "确定切入点",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "故事切入点",
- "candidate": "故事切入点",
- "link": "新建",
- "score": 0.622,
- "top": [
- {
- "name": "人物故事",
- "score": 0.622,
- "path": "/理念/事件/社会事件/人物故事"
- },
- {
- "name": "场景感悟",
- "score": 0.5819,
- "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
- },
- {
- "name": "历史叙事",
- "score": 0.5668,
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "勾连动机",
- "candidate": "勾连动机",
- "link": "新建",
- "score": 0.5677,
- "top": [
- {
- "name": "动机激发",
- "score": 0.5677,
- "path": "/表达/信息传达/传达手法/强调突出/动机激发"
- },
- {
- "name": "动机驱力",
- "score": 0.5645,
- "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/动机驱力"
- },
- {
- "name": "格局关联",
- "score": 0.4915,
- "path": "/表达/论证说理/分析论证/揭示溯因/格局关联"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "观众注意力",
- "candidate": "观众注意力",
- "link": "新建",
- "score": 0.523,
- "top": [
- {
- "name": "粉丝互动",
- "score": 0.523,
- "path": "/情感联结/关系维护/粉丝互动"
- },
- {
- "name": "信息扩散",
- "score": 0.5139,
- "path": "/信息传递/信息扩散"
- },
- {
- "name": "行为引导",
- "score": 0.499,
- "path": "/行为引导"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "input": "← s1产出",
- "directive": "设定前提(Premise)。根据作者立场、人物、冲突和结论拟定公式化的目标。例:『作者立场+人物+冲突+结论』。前提应由驱动性情感决定并赋予主要人物特征。",
- "output": "故事前提",
- "出处": [
- "卡片1"
- ],
- "创作阶段": "定向",
- "动作": "拟定前提",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "故事前提",
- "candidate": "故事前提",
- "link": "新建",
- "score": 0.5701,
- "top": [
- {
- "name": "人物故事",
- "score": 0.5701,
- "path": "/理念/事件/社会事件/人物故事"
- },
- {
- "name": "标题",
- "score": 0.5365,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "正文",
- "score": 0.5212,
- "path": "/表象/视觉/符号/文字符号/正文"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "创作公式",
- "candidate": "创作公式",
- "link": "新建",
- "score": 0.5891,
- "top": [
- {
- "name": "改编创作",
- "score": 0.5891,
- "path": "/架构/修辞/修辞意象/意象引述/改编创作"
- },
- {
- "name": "符号转化",
- "score": 0.5585,
- "path": "/架构/修辞/修辞意象/比拟转化/符号转化"
- },
- {
- "name": "视觉制作",
- "score": 0.5568,
- "path": "/呈现/视觉/视觉制作"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "叙事逻辑",
- "candidate": "叙事逻辑",
- "link": "新建",
- "score": 0.7667,
- "top": [
- {
- "name": "叙事闭合",
- "score": 0.7667,
- "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
- },
- {
- "name": "叙事推进",
- "score": 0.7381,
- "path": "/结构/叙事推进"
- },
- {
- "name": "叙事推进节点",
- "score": 0.6855,
- "path": "/结构/叙事推进/叙事推进节点"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "input": "← s2产出",
- "directive": "构建主使人物与对立人物。主使人物由强烈内外需驱动(如荣誉、复仇),对立人物需与主角实力相当、意志坚定以阻止其前进。",
- "output": "核心人物对峙关系",
- "出处": [
- "卡片4"
- ],
- "创作阶段": "构思",
- "动作": "角色立项",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "人物塑造",
- "candidate": "人物塑造",
- "link": "新建",
- "score": 0.813,
- "top": [
- {
- "name": "人物形象",
- "score": 0.813,
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
- },
- {
- "name": "人物",
- "score": 0.752,
- "path": "/表象/视觉/实体/人物"
- },
- {
- "name": "人物特征",
- "score": 0.7485,
- "path": "/表象/视觉/实体/人物/人物特征"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "力量制衡",
- "candidate": "力量制衡",
- "link": "新建",
- "score": 0.5466,
- "top": [
- {
- "name": "矛盾冲突",
- "score": 0.5466,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "维度对比",
- "score": 0.5414,
- "path": "/表达/论证说理/分析论证/对比反差/维度对比"
- },
- {
- "name": "格局关联",
- "score": 0.5406,
- "path": "/表达/论证说理/分析论证/揭示溯因/格局关联"
- }
- ]
- }
- ]
- },
- {
- "id": "s4",
- "input": "← s3产出",
- "directive": "通过过渡(小冲突)推动演进。利用“攻击与反击”引导人物从一种精神状态进入另一种。自问:我应该做什么?别人会做什么?什么应该被完成?",
- "output": "升级的动态冲突",
- "出处": [
- "卡片4",
- "卡片6",
- "卡片7"
- ],
- "创作阶段": "结构",
- "动作": "设计冲突链",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "动态冲突",
- "candidate": "动态冲突",
- "link": "新建",
- "score": 0.7484,
- "top": [
- {
- "name": "冲突对抗",
- "score": 0.7484,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "战争冲突",
- "score": 0.6841,
- "path": "/理念/事件/政治事件/战争冲突"
- },
- {
- "name": "地缘冲突",
- "score": 0.6435,
- "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "推进节奏",
- "candidate": "推进节奏",
- "link": "复用",
- "score": 0.9994,
- "top": [
- {
- "name": "推进节奏",
- "score": 0.9994,
- "path": "/结构/叙事推进/推进节奏"
- },
- {
- "name": "叙事推进",
- "score": 0.7498,
- "path": "/结构/叙事推进"
- },
- {
- "name": "叙事推进节点",
- "score": 0.6905,
- "path": "/结构/叙事推进/叙事推进节点"
- }
- ]
- }
- ]
- },
- {
- "id": "s5",
- "input": "← s4产出",
- "directive": "收口至危机与高潮。当冲突升级到决定性改变的转折点(危机)时,进入产生成果的高潮阶段,最终推导至结局(死或活的结果)。",
- "output": "完整故事轴线",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "打磨",
- "动作": "收束结局",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "冲突升级",
- "candidate": "冲突升级",
- "link": "新建",
- "score": 0.7871,
- "top": [
- {
- "name": "冲突对抗",
- "score": 0.7871,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "战争冲突",
- "score": 0.7412,
- "path": "/理念/事件/政治事件/战争冲突"
- },
- {
- "name": "地缘冲突",
- "score": 0.6715,
- "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "高潮营造",
- "candidate": "高潮营造",
- "link": "新建",
- "score": 0.857,
- "top": [
- {
- "name": "高潮构建",
- "score": 0.857,
- "path": "/结构/叙事推进/叙事推进节点/高潮构建"
- },
- {
- "name": "氛围营造",
- "score": 0.7406,
- "path": "/表达/氛围营造"
- },
- {
- "name": "情感铺垫",
- "score": 0.6545,
- "path": "/结构/叙事推进/铺垫准备/情感铺垫"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "宿命感",
- "candidate": "宿命感",
- "link": "新建",
- "score": 0.5704,
- "top": [
- {
- "name": "美感",
- "score": 0.5704,
- "path": "/情感/美感"
- },
- {
- "name": "情感",
- "score": 0.565,
- "path": "/情感"
- },
- {
- "name": "共情",
- "score": 0.5467,
- "path": "/情感/共情"
- }
- ]
- }
- ]
- }
- ],
- "dropped": []
- },
- {
- "id": "k2",
- "type": "what",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 3
- },
- "title": "人物构成的三维度模型",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片2",
- "卡片3"
- ],
- "界定": "人物是生理特征和环境在特定时刻影响的总和,由三个维度融为一体。",
- "kind": "构成",
- "主体": [
- {
- "小标题": "人物三维度构成",
- "形式": "清单",
- "条目": [
- {
- "词": "生理维度",
- "说明": "包括性别、年龄、外表等基础特征。"
- },
- {
- "词": "社会维度",
- "说明": "包括阶层、职业、受教育程度、家庭背景等环境影响。"
- },
- {
- "词": "心理维度",
- "说明": "包括道德标准、性格特质、志趣等内在表现。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "人物维度",
- "candidate": "人物维度",
- "link": "新建",
- "score": 0.741,
- "top": [
- {
- "name": "人物",
- "score": 0.741,
- "path": "/表象/视觉/实体/人物"
- },
- {
- "name": "人物形象",
- "score": 0.7346,
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
- },
- {
- "name": "人物特征",
- "score": 0.7314,
- "path": "/表象/视觉/实体/人物/人物特征"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "三维度模型",
- "candidate": "三维度模型",
- "link": "新建",
- "score": 0.681,
- "top": [
- {
- "name": "三维建模合成",
- "score": 0.681,
- "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成"
- },
- {
- "name": "价值塑造",
- "score": 0.5219,
- "path": "/架构/策略/认知引导/话语影响/立场引导/价值塑造"
- },
- {
- "name": "第三人称",
- "score": 0.5166,
- "path": "/架构/叙事/叙事视角/人称结构/第三人称"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "角色真实感",
- "candidate": "角色真实感",
- "link": "新建",
- "score": 0.5856,
- "top": [
- {
- "name": "形象刻画",
- "score": 0.5856,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画"
- },
- {
- "name": "行为刻画",
- "score": 0.5832,
- "path": "/表达/形象塑造/行为刻画"
- },
- {
- "name": "形象塑造",
- "score": 0.5768,
- "path": "/表达/形象塑造"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "what",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 4
- },
- "title": "戏剧冲突的四种表现类型",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片5"
- ],
- "界定": "冲突是由环境、社会状况及人物意志共同构成的对抗形式。",
- "kind": "选项",
- "主体": [
- {
- "小标题": "冲突类型清单",
- "形式": "说明",
- "条目": [
- {
- "词": "静态冲突",
- "说明": "人物没有可见的发展。",
- "选择线索": "常用于展示停滞不前的困境,但需警惕叙事乏味。"
- },
- {
- "词": "跳跃冲突",
- "说明": "强迫人物做出与其性格或逻辑不相符的行动。",
- "选择线索": "原帖未明确建议,通常提示逻辑断裂的风险。"
- },
- {
- "词": "缓慢升级冲突",
- "说明": "编剧不干预,由人物性格驱动自然产生。",
- "选择线索": "追求真实感和自然演进的叙事时优先选择。"
- },
- {
- "词": "预示冲突",
- "说明": "产生张力,坚定的对手互不妥协。",
- "选择线索": "用于营造危机感和长期的戏剧张力。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "冲突形式",
- "candidate": "冲突形式",
- "link": "新建",
- "score": 0.7409,
- "top": [
- {
- "name": "冲突对抗",
- "score": 0.7409,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "战争冲突",
- "score": 0.6871,
- "path": "/理念/事件/政治事件/战争冲突"
- },
- {
- "name": "地缘冲突",
- "score": 0.6127,
- "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "戏剧张力",
- "candidate": "戏剧张力",
- "link": "新建",
- "score": 0.811,
- "top": [
- {
- "name": "情感张力",
- "score": 0.811,
- "path": "/表达/论证说理/分析论证/对比反差/情感张力"
- },
- {
- "name": "悬念设置",
- "score": 0.6314,
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
- },
- {
- "name": "矛盾冲突",
- "score": 0.6281,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "危机感",
- "candidate": "危机感",
- "link": "新建",
- "score": 0.5775,
- "top": [
- {
- "name": "美感",
- "score": 0.5775,
- "path": "/情感/美感"
- },
- {
- "name": "情感",
- "score": 0.5503,
- "path": "/情感"
- },
- {
- "name": "同感",
- "score": 0.5458,
- "path": "/情感/同感"
- }
- ]
- }
- ]
- },
- {
- "id": "k4",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "关于“强意志人物”的创作原理",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片3",
- "卡片4"
- ],
- "主张": "剧作家必须赋予人物足够的毅力和能力将斗争进行到底,薄弱的人物无法承担冲突重担。",
- "支撑": [
- {
- "小标题": "形成机制",
- "形式": "机制",
- "内容": "人物的发展源于在冲撞中做出决定,这些决定互为因果推动剧情。如果没有强烈的内在驱动,冲突将无法持续升级。"
- },
- {
- "小标题": "创作取舍",
- "形式": "取舍",
- "内容": "在选择主角和对立人物时,应舍弃性格软弱、无行动力的人物,侧重于刻画拥有强烈需求且意志坚定的角色,以保证冲突能达到高潮。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "人物意志",
- "candidate": "人物意志",
- "link": "新建",
- "score": 0.7237,
- "top": [
- {
- "name": "人物",
- "score": 0.7237,
- "path": "/表象/视觉/实体/人物"
- },
- {
- "name": "人物形象",
- "score": 0.7172,
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
- },
- {
- "name": "人物特征",
- "score": 0.6877,
- "path": "/表象/视觉/实体/人物/人物特征"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "冲突持续性",
- "candidate": "冲突持续性",
- "link": "新建",
- "score": 0.6753,
- "top": [
- {
- "name": "矛盾冲突",
- "score": 0.6753,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "困境状态",
- "score": 0.5457,
- "path": "/表达/论证说理/分析论证/揭示溯因/困境状态"
- },
- {
- "name": "情感张力",
- "score": 0.5411,
- "path": "/表达/论证说理/分析论证/对比反差/情感张力"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "流水账",
- "candidate": "流水账",
- "link": "新建",
- "score": 0.5102,
- "top": [
- {
- "name": "事实呈现",
- "score": 0.5102,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "引流",
- "score": 0.5079,
- "path": "/行为引导/传播/引流"
- },
- {
- "name": "科普",
- "score": 0.5013,
- "path": "/信息传递/知识传递/科普"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "680659e8000000001a007a11",
- "source_id": "xhs_680659e8000000001a007a11",
- "title": "故事设计原理拆解学习",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "故事五部分构成:阐述、激励事件(诱发事件,打破平衡)、上升动作(进展示纠葛)、情节突转(危机)、问题解决(高潮)、下降动作(结局)。激励事件分为随机或有因两种方式,主要功能是作为“大钩子”捕捉观众好奇心。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp"
- },
- {
- "index": 2,
- "content": "激励事件需打破主人公生活平衡并激发其恢复平衡的欲望。纠葛分为简单的(单一层面冲突)和复杂的(内心、个人、个人-外界三个层面同时发生冲突)。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp"
- },
- {
- "index": 3,
- "content": "故事宏观结构:节拍构成场景,场景构成序列,序列构成幕。主情节通常需要三幕结构,并给出了各幕及次情节的时间分配参考。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp"
- },
- {
- "index": 4,
- "content": "场景设计:节拍是场景的内在活力。故事脊椎是贯穿始终的求索之路。场景分析关注四部分:转折点(惊奇、增强好奇心、见识和新方向)、伏笔(知识的层层铺设)与分晓(知识传达给观众)。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp"
- },
- {
- "index": 5,
- "content": "情感转变:核心情感为快感和痛感。遵循“回报递减定理”,情感需在正负间动态交替。情感(短期体验)不等同于感性(长期背景情绪),也不等同于基调(影片文本特性)。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp"
- },
- {
- "index": 6,
- "content": "选择的性质:真正的选择是两难之择(不可调和的两善取其一,或两恶取其轻)。提出了三方框架(人物A、B、C)构成的复合连锁关系,以避免重复并创造丰富冲突。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp"
- },
- {
- "index": 7,
- "content": "场景分析五步程序:1.确定冲突(驱动力与对抗力量);2.标注开篇价值(正或负);3.将场景分解为节拍(动作/反应交流);4.标注结尾价值并比较;5.概述节拍并标注转折点位置。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp"
- },
- {
- "index": 8,
- "content": "危机是故事必经场景,是最终的决定。危机必须是真正的两难之境,此时主人公的意志力得到最严峻考验,决定深层性格的表现。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp"
- },
- {
- "index": 9,
- "content": "高潮位置取决于动作长度,通常与危机发生在同一场景。高潮必须充满意义,展现价值的剧变(正负逆转)。结局的用途:处理未竟次情节、展示影响、通过结语表示对观众的尊重。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "场景分析五步程序",
- "purpose": "通过五个步骤分析并拆解一个场景的动态结构",
- "业务阶段": [
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "input": "原始场景素材",
- "directive": "确定场景中的冲突,分析主人公的驱动力与遭遇的对抗力量。",
- "output": "场景冲突关系",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "构思",
- "动作": "冲突分析",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "场景冲突",
- "candidate": "场景冲突",
- "link": "新建",
- "score": 0.7413,
- "top": [
- {
- "name": "场景感悟",
- "score": 0.7413,
- "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
- },
- {
- "name": "冲突对抗",
- "score": 0.7402,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "场景形象",
- "score": 0.7364,
- "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "动力分析",
- "candidate": "动力分析",
- "link": "新建",
- "score": 0.6194,
- "top": [
- {
- "name": "动态历程",
- "score": 0.6194,
- "path": "/表达/信息传达/传达手法/信息呈现/动态历程"
- },
- {
- "name": "分析解构",
- "score": 0.5919,
- "path": "/表达/信息传达/传达深度/详细说明/分析解构"
- },
- {
- "name": "动机驱力",
- "score": 0.5771,
- "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/动机驱力"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "input": "← s1产出",
- "directive": "标注场景开篇时的价值状态(正向或负向)。",
- "output": "初始价值状态",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "结构",
- "动作": "价值标注",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "价值状态",
- "candidate": "价值状态",
- "link": "新建",
- "score": 0.7285,
- "top": [
- {
- "name": "价值导向",
- "score": 0.7285,
- "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向"
- },
- {
- "name": "价值观念",
- "score": 0.7272,
- "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念"
- },
- {
- "name": "价值象征",
- "score": 0.7102,
- "path": "/理念/知识/思想/概念范畴/价值象征"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "开篇标定",
- "candidate": "开篇标定",
- "link": "新建",
- "score": 0.6611,
- "top": [
- {
- "name": "开篇引入",
- "score": 0.6611,
- "path": "/结构/叙事推进/开篇引入"
- },
- {
- "name": "视觉开篇",
- "score": 0.6536,
- "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇"
- },
- {
- "name": "直述开篇",
- "score": 0.6029,
- "path": "/结构/叙事推进/开篇引入/直述开篇"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "input": "← s2产出",
- "directive": "将场景分解为更小的“节拍”,即具体的动作与反应的交流循环。",
- "output": "场景节拍序列",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "结构",
- "动作": "节拍分解",
- "作用域": [
- {
- "scope_type": "form",
- "value": "场景节拍",
- "candidate": "场景节拍",
- "link": "新建",
- "score": 0.6879,
- "top": [
- {
- "name": "场景取景",
- "score": 0.6879,
- "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄取景/场景取景"
- },
- {
- "name": "场景描写",
- "score": 0.6847,
- "path": "/架构/修辞/描写刻画/细节描绘/场景描写"
- },
- {
- "name": "场景植入",
- "score": 0.6631,
- "path": "/架构/策略/认知引导/场景植入"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "动作反应拆解",
- "candidate": "动作反应拆解",
- "link": "新建",
- "score": 0.632,
- "top": [
- {
- "name": "拆解剖析",
- "score": 0.632,
- "path": "/表达/论证说理/分析论证/拆解剖析"
- },
- {
- "name": "分析解构",
- "score": 0.6034,
- "path": "/表达/信息传达/传达深度/详细说明/分析解构"
- },
- {
- "name": "行动引导",
- "score": 0.5538,
- "path": "/表达/互动引导/行动引导"
- }
- ]
- }
- ]
- },
- {
- "id": "s4",
- "input": "← s3产出",
- "directive": "标注场景结尾的价值状态,并与开篇价值进行比较以观察变化。",
- "output": "结尾价值状态",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "打磨",
- "动作": "价值评估",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "价值变化",
- "candidate": "价值变化",
- "link": "新建",
- "score": 0.686,
- "top": [
- {
- "name": "价值观念",
- "score": 0.686,
- "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念"
- },
- {
- "name": "价值导向",
- "score": 0.6813,
- "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向"
- },
- {
- "name": "价值象征",
- "score": 0.6645,
- "path": "/理念/知识/思想/概念范畴/价值象征"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "结尾评估",
- "candidate": "结尾评估",
- "link": "新建",
- "score": 0.612,
- "top": [
- {
- "name": "引用评价",
- "score": 0.612,
- "path": "/表达/论证说理/证据支撑/引用援引/引用评价"
- },
- {
- "name": "叙事闭合",
- "score": 0.5826,
- "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
- },
- {
- "name": "闭环收束",
- "score": 0.5583,
- "path": "/结构/叙事推进/收束归纳/闭环收束"
- }
- ]
- }
- ]
- },
- {
- "id": "s5",
- "input": "← s4产出",
- "directive": "概述所有节拍,并明确标注出转折点发生的位置。",
- "output": "场景分析报告",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "打磨",
- "动作": "总结定位",
- "作用域": [
- {
- "scope_type": "form",
- "value": "分析报告",
- "candidate": "分析报告",
- "link": "新建",
- "score": 0.7257,
- "top": [
- {
- "name": "分析解读",
- "score": 0.7257,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读"
- },
- {
- "name": "对比分析",
- "score": 0.6762,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/对比分析"
- },
- {
- "name": "数据呈现",
- "score": 0.5832,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/数据实证/数据呈现"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "转折点",
- "candidate": "转折点",
- "link": "新建",
- "score": 0.7728,
- "top": [
- {
- "name": "转折变化",
- "score": 0.7728,
- "path": "/结构/叙事推进/承接转换/转折变化"
- },
- {
- "name": "视角转换",
- "score": 0.6052,
- "path": "/结构/叙事推进/承接转换/视角转换"
- },
- {
- "name": "叙事推进节点",
- "score": 0.5908,
- "path": "/结构/叙事推进/叙事推进节点"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "id": "k2",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "故事五部分构成",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片1"
- ],
- "界定": "故事叙事弧线的五个核心组成阶段",
- "kind": "构成",
- "主体": [
- {
- "小标题": "五部分明细",
- "条目": [
- {
- "词": "激励事件",
- "说明": "打破生活平衡,通过好奇心捕捉观众的“大钩子”,分为随机或有因两种。"
- },
- {
- "词": "进展纠葛",
- "说明": "上升动作,包含内心、个人、外界不同层面的冲突。"
- },
- {
- "词": "危机",
- "说明": "情节突转,是最终决定前的考验,必须是真正的两难之境。"
- },
- {
- "词": "高潮",
- "说明": "问题解决,展现价值的剧变或正负逆转。"
- },
- {
- "词": "结局",
- "说明": "下降动作,余波处理,展示影响并交代未竟情节。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "form",
- "value": "叙事弧线",
- "candidate": "叙事弧线",
- "link": "新建",
- "score": 0.7763,
- "top": [
- {
- "name": "叙事逻辑",
- "score": 0.7763,
- "path": "/架构/逻辑/叙事逻辑"
- },
- {
- "name": "叙事手法",
- "score": 0.7563,
- "path": "/呈现/听觉/语音/表达形式/风格化解说/叙事手法"
- },
- {
- "name": "叙事",
- "score": 0.7554,
- "path": "/架构/叙事"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "情节组织",
- "candidate": "情节组织",
- "link": "新建",
- "score": 0.6249,
- "top": [
- {
- "name": "单元组织",
- "score": 0.6249,
- "path": "/结构/结构模式/单元组织"
- },
- {
- "name": "叙事闭合",
- "score": 0.6205,
- "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
- },
- {
- "name": "叙事推进",
- "score": 0.6197,
- "path": "/结构/叙事推进"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "悬念",
- "candidate": "悬念",
- "link": "新建",
- "score": 0.5431,
- "top": [
- {
- "name": "科普",
- "score": 0.5431,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "揭露",
- "score": 0.5272,
- "path": "/信息传递/事实呈现/揭露"
- },
- {
- "name": "警示",
- "score": 0.5244,
- "path": "/信息传递/事实呈现/警示"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "场景设计四要素",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片4"
- ],
- "界定": "场景分析与构建中需要关注的核心维度",
- "kind": "构成",
- "主体": [
- {
- "小标题": "设计要素",
- "条目": [
- {
- "词": "转折点",
- "说明": "带给观众惊奇、增强好奇心、产生见识和提供新方向的时刻。"
- },
- {
- "词": "伏笔",
- "说明": "知识的层层铺设。"
- },
- {
- "词": "分晓",
- "说明": "将铺设的知识传达给观众的时刻。"
- },
- {
- "词": "价值转变",
- "说明": "核心情感(快感/痛感)在正负间的动态交替。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "场景设计",
- "candidate": "场景设计",
- "link": "新建",
- "score": 0.7737,
- "top": [
- {
- "name": "场景氛围",
- "score": 0.7737,
- "path": "/表象/视觉/画面/后期/情绪意境/场景氛围"
- },
- {
- "name": "场景形象",
- "score": 0.772,
- "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
- },
- {
- "name": "演出场景",
- "score": 0.733,
- "path": "/表象/视觉/空间/空间场所/演艺场地/演出场景"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "伏笔铺垫",
- "candidate": "伏笔铺垫",
- "link": "新建",
- "score": 0.7702,
- "top": [
- {
- "name": "悬念铺设",
- "score": 0.7702,
- "path": "/架构/叙事/叙事技法/戏剧张力/悬念/悬念铺设"
- },
- {
- "name": "悬念",
- "score": 0.6633,
- "path": "/架构/叙事/叙事技法/戏剧张力/悬念"
- },
- {
- "name": "悬念逻辑",
- "score": 0.6623,
- "path": "/架构/逻辑/叙事逻辑/悬念逻辑"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "惊奇感",
- "candidate": "惊奇感",
- "link": "新建",
- "score": 0.8372,
- "top": [
- {
- "name": "惊奇",
- "score": 0.8372,
- "path": "/认知/惊奇"
- },
- {
- "name": "美感",
- "score": 0.6186,
- "path": "/情感/美感"
- },
- {
- "name": "悬念期待",
- "score": 0.5879,
- "path": "/认知/好奇/悬念期待"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "价值转变",
- "candidate": "价值转变",
- "link": "新建",
- "score": 0.7352,
- "top": [
- {
- "name": "价值升华",
- "score": 0.7352,
- "path": "/结构/叙事推进/收束归纳/闭环收束/价值升华"
- },
- {
- "name": "价值建构",
- "score": 0.7031,
- "path": "/表达/论证说理/提炼升华/价值建构"
- },
- {
- "name": "价值肯定",
- "score": 0.6775,
- "path": "/表达/论证说理/分析论证/论证评判/肯定论证/价值肯定"
- }
- ]
- }
- ]
- },
- {
- "id": "k4",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "选择的性质原理",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片6",
- "卡片8"
- ],
- "主张": "真正的故事驱动力来自于“两难之择”,而非是非之选。",
- "支撑": [
- {
- "小标题": "原理依据",
- "形式": "机制",
- "内容": "真正的选择必须是不可调和的两善取其一,或两恶取其轻。只有在两难之境下,主人公的意志才能得到最严峻考验,表现出深层性格。"
- },
- {
- "小标题": "决策取舍",
- "形式": "取舍",
- "内容": "在设计剧冲突时,应当砍掉简单的道德对抗,侧重于为角色设置两难困境。如果角色能在对错之间轻松选择,则故事缺乏动感。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "两难困境",
- "candidate": "两难困境",
- "link": "新建",
- "score": 0.7319,
- "top": [
- {
- "name": "苦难困境",
- "score": 0.7319,
- "path": "/理念/现象/生活状态/个人境遇/身心状态/苦难困境"
- },
- {
- "name": "困境生存",
- "score": 0.707,
- "path": "/理念/现象/生活状态/困境生存"
- },
- {
- "name": "经营困境",
- "score": 0.6058,
- "path": "/理念/事件/商业事件/经营困境"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "人物刻画",
- "candidate": "人物刻画",
- "link": "新建",
- "score": 0.8594,
- "top": [
- {
- "name": "形象刻画",
- "score": 0.8594,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画"
- },
- {
- "name": "行为刻画",
- "score": 0.8206,
- "path": "/表达/形象塑造/行为刻画"
- },
- {
- "name": "人物引入",
- "score": 0.693,
- "path": "/表达/形象塑造/人物引入"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "故事动感",
- "candidate": "故事动感",
- "link": "新建",
- "score": 0.5474,
- "top": [
- {
- "name": "科普",
- "score": 0.5474,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "事实呈现",
- "score": 0.4998,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "种草推荐",
- "score": 0.4786,
- "path": "/行为引导/商业推广/种草推荐"
- }
- ]
- }
- ]
- },
- {
- "id": "k5",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "情感交替原理",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片5"
- ],
- "主张": "故事的情感必须在正负价值间动态交替,以产生动感。",
- "支撑": [
- {
- "小标题": "回报递减定理",
- "形式": "依据",
- "内容": "如果情感长期停留在一个状态,刺激会失效。情感需要通过正负的逆转来维持观众的体验。"
- },
- {
- "小标题": "创作取舍",
- "形式": "取舍",
- "内容": "创作中要避免单一基调的堆砌。必须通过设置价值的正负交替(如先给甜头再给打击)来维持故事的节奏感和张力。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "情感交替",
- "candidate": "情感交替",
- "link": "新建",
- "score": 0.7362,
- "top": [
- {
- "name": "情感",
- "score": 0.7362,
- "path": "/理念/情感"
- },
- {
- "name": "情感表达",
- "score": 0.6885,
- "path": "/表象/视觉/行为/人际互动/表达沟通/情感表达"
- },
- {
- "name": "情绪情感",
- "score": 0.6853,
- "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "节奏控制",
- "candidate": "节奏控制",
- "link": "新建",
- "score": 0.7357,
- "top": [
- {
- "name": "推进节奏",
- "score": 0.7357,
- "path": "/结构/叙事推进/推进节奏"
- },
- {
- "name": "基调设定",
- "score": 0.5636,
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
- },
- {
- "name": "叙事推进",
- "score": 0.5523,
- "path": "/结构/叙事推进"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "动态情绪体验",
- "candidate": "动态情绪体验",
- "link": "新建",
- "score": 0.6782,
- "top": [
- {
- "name": "情绪处境共鸣",
- "score": 0.6782,
- "path": "/情感/同感/情绪处境共鸣"
- },
- {
- "name": "情感",
- "score": 0.6233,
- "path": "/情感"
- },
- {
- "name": "共情",
- "score": 0.6053,
- "path": "/情感/共情"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "67e4bdf50000000006028a59",
- "source_id": "xhs_67e4bdf50000000006028a59",
- "title": "只要学会这几样,写短视频脚本真的不难❗️",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp",
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp",
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp",
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "视频脚本创作流程图:1. 确定选题(明确主题);2. 搭建框架(人物、场景、事件);3. 细节完善(镜号、拍摄内容、技巧、字幕、音效、时长)。针对时长提出:建议长视频开头10~15秒快展重点,短视频3~5秒呈现在主题。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp"
- },
- {
- "index": 2,
- "content": "个人风格脚本要素与构思。要素包括标题、视频画面、视频文案、景别、角度、时长。构思步骤包括:开门见山点名主题、提出疑问戳痛点、提出方法解决痛点、讲述故事制造起伏、抛出后续问题引发互动等。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp"
- },
- {
- "index": 3,
- "content": "分镜头脚本公式。vlog公式:引起共鸣(人物+状态+情感)、引发好奇(时间/观点+悬念)、干货输出(情景+怎么做+事件)等。脚本三要素:开头噱头(黄金3秒)、中间论述、结尾总结。黄金结构:引子(视觉冲击/独特开场)、内容主题(故事线/节奏)、结尾(印象点/行动)。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp"
- },
- {
- "index": 4,
- "content": "常用视频构图法:水平线构图(稳定/广阔)、对角线构图(动感/吸引力)、中心构图(主体突出)、框式构图(窥视感/神秘感)、九宫格构图(排列主体)、三分法构图(化繁为简)。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "短视频脚本创作三步走工序",
- "purpose": "从零开始完成一份细节完善的视频脚本",
- "业务阶段": [
- "选题",
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "input": "创作想法/主题",
- "directive": "确定选题:明确视频的核心主题。例:『针对具体的痛点或兴趣点定调』",
- "output": "核心主题",
- "出处": [
- "卡片1"
- ],
- "创作阶段": "定向",
- "动作": "确定选题",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "选题方向",
- "candidate": "选题方向",
- "link": "新建",
- "score": 0.5836,
- "top": [
- {
- "name": "价值取向",
- "score": 0.5836,
- "path": "/理念/观念/个人观念/处世智慧/价值取向"
- },
- {
- "name": "学科领域",
- "score": 0.581,
- "path": "/理念/知识/思想/学科领域"
- },
- {
- "name": "行业研究",
- "score": 0.5729,
- "path": "/理念/知识/商业/行业分析/行业研究"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "创作基调",
- "candidate": "创作基调",
- "link": "新建",
- "score": 0.8325,
- "top": [
- {
- "name": "基调设定",
- "score": 0.8325,
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
- },
- {
- "name": "氛围营造",
- "score": 0.6007,
- "path": "/表达/氛围营造"
- },
- {
- "name": "情感铺垫",
- "score": 0.5949,
- "path": "/结构/叙事推进/铺垫准备/情感铺垫"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "痛点",
- "candidate": "痛点",
- "link": "新建",
- "score": 0.5315,
- "top": [
- {
- "name": "科普",
- "score": 0.5315,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "解读",
- "score": 0.506,
- "path": "/信息传递/知识传递/解读"
- },
- {
- "name": "揭露",
- "score": 0.5016,
- "path": "/信息传递/事实呈现/揭露"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "input": "← s1产出",
- "directive": "搭建框架:围绕主题确定人物、场景、事件三个核心要素。",
- "output": "脚本框架结构",
- "出处": [
- "卡片1"
- ],
- "创作阶段": "构思",
- "动作": "搭建框架",
- "作用域": [
- {
- "scope_type": "form",
- "value": "脚本大纲",
- "candidate": "脚本大纲",
- "link": "新建",
- "score": 0.604,
- "top": [
- {
- "name": "叙事逻辑",
- "score": 0.604,
- "path": "/架构/逻辑/叙事逻辑"
- },
- {
- "name": "时间轴线",
- "score": 0.5644,
- "path": "/架构/叙事/叙事组织/脉络铺排/时间组织/时间轴线"
- },
- {
- "name": "角色书写",
- "score": 0.5606,
- "path": "/架构/叙事/叙事组织/角色书写"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "叙事逻辑",
- "candidate": "叙事逻辑",
- "link": "新建",
- "score": 0.7667,
- "top": [
- {
- "name": "叙事闭合",
- "score": 0.7667,
- "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
- },
- {
- "name": "叙事推进",
- "score": 0.7381,
- "path": "/结构/叙事推进"
- },
- {
- "name": "叙事推进节点",
- "score": 0.6855,
- "path": "/结构/叙事推进/叙事推进节点"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "input": "← s2产出",
- "directive": "细节完善:将框架填充为具体的镜号、拍摄内容、技巧、字幕、音效及时长控制。注:长视频开头10~15秒快展重点,短视频3~5秒呈现主题。",
- "output": "细节完善的执行脚本",
- "出处": [
- "卡片1"
- ],
- "创作阶段": "打磨",
- "动作": "填充细节",
- "作用域": [
- {
- "scope_type": "form",
- "value": "分镜头脚本",
- "candidate": "分镜头脚本",
- "link": "新建",
- "score": 0.6179,
- "top": [
- {
- "name": "影视素材",
- "score": 0.6179,
- "path": "/呈现/视觉/视觉制作/素材来源/影视素材"
- },
- {
- "name": "叙事逻辑",
- "score": 0.6057,
- "path": "/架构/逻辑/叙事逻辑"
- },
- {
- "name": "景别角度",
- "score": 0.6022,
- "path": "/呈现/视觉/视觉制作/构图编排/空间布局/景别角度"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "节奏控制",
- "candidate": "节奏控制",
- "link": "新建",
- "score": 0.7343,
- "top": [
- {
- "name": "推进节奏",
- "score": 0.7343,
- "path": "/结构/叙事推进/推进节奏"
- },
- {
- "name": "基调设定",
- "score": 0.563,
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
- },
- {
- "name": "叙事推进",
- "score": 0.5523,
- "path": "/结构/叙事推进"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "完播率",
- "candidate": "完播率",
- "link": "新建",
- "score": 0.5163,
- "top": [
- {
- "name": "科普",
- "score": 0.5163,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "种草推荐",
- "score": 0.5139,
- "path": "/行为引导/商业推广/种草推荐"
- },
- {
- "name": "粉丝互动",
- "score": 0.4853,
- "path": "/情感联结/关系维护/粉丝互动"
- }
- ]
- }
- ]
- }
- ],
- "dropped": []
- },
- {
- "id": "k2",
- "type": "what",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 3
- },
- "title": "短视频脚本要素清单",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片2"
- ],
- "界定": "构成一个完整视频脚本所需包含的标准化信息维度。",
- "kind": "构成",
- "主体": [
- {
- "小标题": "脚本核心维度",
- "形式": "清单",
- "条目": [
- {
- "词": "标题",
- "说明": "视频的宣发题目"
- },
- {
- "词": "视频画面",
- "说明": "镜头呈现的具体表现内容"
- },
- {
- "词": "视频文案",
- "说明": "口播稿或字幕内容"
- },
- {
- "词": "参数要素",
- "说明": "包含景别、拍摄角度、镜头时长控制"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "脚本要素",
- "candidate": "脚本要素",
- "link": "新建",
- "score": 0.6615,
- "top": [
- {
- "name": "构成要素",
- "score": 0.6615,
- "path": "/理念/知识/思想/概念范畴/关系结构/构成要素"
- },
- {
- "name": "事件",
- "score": 0.5649,
- "path": "/理念/事件"
- },
- {
- "name": "字幕",
- "score": 0.5602,
- "path": "/表象/视觉/符号/文字符号/字幕"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "清单",
- "candidate": "清单",
- "link": "新建",
- "score": 0.706,
- "top": [
- {
- "name": "条目列举",
- "score": 0.706,
- "path": "/架构/逻辑/信息编排逻辑/条目列举"
- },
- {
- "name": "序号列举",
- "score": 0.6382,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举"
- },
- {
- "name": "逐条罗列",
- "score": 0.6176,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "规范化创作",
- "candidate": "规范化创作",
- "link": "新建",
- "score": 0.5546,
- "top": [
- {
- "name": "行为刻画",
- "score": 0.5546,
- "path": "/表达/形象塑造/行为刻画"
- },
- {
- "name": "形象刻画",
- "score": 0.5539,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画"
- },
- {
- "name": "内容转换",
- "score": 0.5509,
- "path": "/结构/叙事推进/承接转换/内容转换"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "Vlog脚本表达方式选项",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片3"
- ],
- "界定": "针对不同叙事目的可套用的脚本表达公式。",
- "kind": "选项",
- "主体": [
- {
- "小标题": "分镜头表达公式",
- "形式": "清单",
- "条目": [
- {
- "词": "引起共鸣公式",
- "说明": "人物+状态+情感",
- "选择线索": "需要建立观众情感连接,通过共有情绪拉近距离时使用"
- },
- {
- "词": "引发好奇公式",
- "说明": "时间/观点+悬念",
- "选择线索": "用于提升完播率,通过反常识或时间锚点制造钩子时使用"
- },
- {
- "词": "干货输出公式",
- "说明": "情景+怎么做+事件",
- "选择线索": "旨在提供具体价值、教程或经验分享时使用"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "表达公式",
- "candidate": "表达公式",
- "link": "新建",
- "score": 0.6493,
- "top": [
- {
- "name": "情感表达",
- "score": 0.6493,
- "path": "/表象/视觉/行为/人际互动/表达沟通/情感表达"
- },
- {
- "name": "观点表达",
- "score": 0.63,
- "path": "/理念/观念/个人观念/人生感悟/观点表达"
- },
- {
- "name": "立场表达",
- "score": 0.6283,
- "path": "/理念/知识/政治/国际政治/外交立场/立场表达"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "共鸣感",
- "candidate": "共鸣感",
- "link": "新建",
- "score": 0.7758,
- "top": [
- {
- "name": "角色代入共鸣",
- "score": 0.7758,
- "path": "/情感/同感/角色代入共鸣"
- },
- {
- "name": "身份归属共鸣",
- "score": 0.7487,
- "path": "/情感/同感/身份归属共鸣"
- },
- {
- "name": "情绪处境共鸣",
- "score": 0.7387,
- "path": "/情感/同感/情绪处境共鸣"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "悬念设置",
- "candidate": "悬念设置",
- "link": "复用",
- "score": 0.9982,
- "top": [
- {
- "name": "悬念设置",
- "score": 0.9982,
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
- },
- {
- "name": "情感铺垫",
- "score": 0.6474,
- "path": "/结构/叙事推进/铺垫准备/情感铺垫"
- },
- {
- "name": "设定铺垫",
- "score": 0.6263,
- "path": "/结构/叙事推进/铺垫准备/设定铺垫"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "价值传递",
- "candidate": "价值传递",
- "link": "新建",
- "score": 0.7325,
- "top": [
- {
- "name": "知识传递",
- "score": 0.7325,
- "path": "/信息传递/知识传递"
- },
- {
- "name": "信息传递",
- "score": 0.7029,
- "path": "/信息传递"
- },
- {
- "name": "信息扩散",
- "score": 0.5977,
- "path": "/信息传递/信息扩散"
- }
- ]
- }
- ]
- },
- {
- "id": "k4",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "视频结构黄金比例框架",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片3"
- ],
- "界定": "维持视频叙事节奏感的标准三段式比例结构。",
- "kind": "构成",
- "主体": [
- {
- "小标题": "三段式构成",
- "形式": "分类",
- "条目": [
- {
- "词": "引子 (黄金3秒)",
- "说明": "通过视觉冲击或独特开场制造噱头,快速抓人眼球"
- },
- {
- "词": "内容主题",
- "说明": "核心故事线展开,控制节奏进行论述"
- },
- {
- "词": "结尾",
- "说明": "留下印象点,引导观众行动或总结全文"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "form",
- "value": "三段式结构",
- "candidate": "三段式结构",
- "link": "新建",
- "score": 0.7571,
- "top": [
- {
- "name": "分段结构",
- "score": 0.7571,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
- },
- {
- "name": "对话结构",
- "score": 0.7041,
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
- },
- {
- "name": "结构编排",
- "score": 0.6811,
- "path": "/架构/叙事/叙事组织/脉络铺排/结构编排"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "黄金三秒",
- "candidate": "黄金三秒",
- "link": "新建",
- "score": 0.5354,
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- "content": "利用豆包生成视频描述词。How:1. 打开豆包APP,开启“深度思考”模式;2. 输入身份设定(如:旅游视频创作者)及具体需求(如:写一段上海旅游视频描述词,30字以内);3. 从生成的选项中选择并复制合适的内容。",
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- "start": 24.0,
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- "index": 4,
- "content": "视频生成与导出。How:点击“生成视频”,等待AI处理完成后即可获得并下载精美的视频成品。",
- "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
- "start": 40.0,
- "end": 52.0
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