{ "count": 7, "posts": [ { "post_id": "699308fa0000000016009697", "source_id": "xhs_699308fa0000000016009697", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" ] }, "cards": [ { "index": 1, "content": "核心痛点:内容很有料但数据起不来的原因是选题“太正确了”。越正确、越专业、越让创作者觉得稳了,爆的概率越低。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp" }, { "index": 2, "content": "", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp" }, { "index": 3, "content": "好选题的防伪标签是“羞耻感”:不仅要经过大脑审核(信息密度),更要经过情绪审核。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp" }, { "index": 4, "content": "判断标准:发出前内心毫无波澜、写完后觉得挑不出毛病的多是正确但无感的选题。如果写完后有“不好意思”或“犹豫”(担心别人觉得装、太直白),往往才是能爆的。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp" }, { "index": 5, "content": "羞耻感的本质:触碰到了真实但平时大家不敢说出口、被社交礼仪包壳的公共痛点。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp" }, { "index": 6, "content": "好选题的特性是“冒犯感”:通过冒犯某种“正确共识”踩到大众神经。例如“你穷不是因为不努力,是因为太听话了”。相比之下,“安全”的选题(如提升执行力的五个方法)由于没有风险,导致观众无感、无转发。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp" }, { "index": 7, "content": "核心逻辑:爆款选题是在“撕裂”一个信念,而非加固。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp" }, { "index": 8, "content": "圣经句:指每个赛道里人人点头但没人真信的话(如“能力强一定会被看见”、“内容为王”、“自律即自由”)。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp" }, { "index": 9, "content": "选题机制:找到赛道里的“圣经句”,找到它崩塌的场景,把裂缝撕开。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp" }, { "index": 10, "content": "实操第一招:寻找正确共识的失灵瞬间。列出大号反复讲的正确共识,反问:什么情况下,一个人严格按这句话做反而越做越差?(例如:内容极好但不懂分发,好内容成了自嗨)。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp" }, { "index": 11, "content": "实操第二招:去评论区找“但是”。在竞品爆款视频下找“道理我都懂,但是……”的评论。这些“但是”就是圣经句的裂缝,是经过市场验证的选题。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp" }, { "index": 12, "content": "内容价值:在内容过剩时代,观众缺的不是正确答案,而是有人帮他们说出“这个正确答案在你身上根本不好使”。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" } ], "knowledges": [ { "id": "k1", "type": "why", "role": "主", "parent": null, "title": "爆款选题的羞耻感与冒犯感原理", "业务阶段": [ "灵感", "选题" ], "出处": [ "卡片3", "卡片4", "卡片5", "卡片6", "卡片7" ], "主张": "好选题的防伪标签是羞耻感与冒犯感,本质是触碰被社交礼仪包壳的公共痛点并撕裂共有信念。", "支撑": [ { "小标题": "情绪审核标准", "形式": "判据", "内容": "判断一个选题是否能爆,除了看大脑审核的信息密度,更要看情绪审核。发出前毫无波澜的选题多是正确但无感的;写完后有不好意思或担心的犹豫感,才是触碰到了真实痛点。" }, { "小标题": "冒犯感与传播力的关系", "形式": "机制", "内容": "爆款选题通过冒犯某种“正确共识”踩到大众神经。太安全的选题因没有风险,也意味着没有转发动力。爆款是在撕裂一个信念,而非加固它。" }, { "小标题": "对创作的取舍", "形式": "取舍", "内容": "应舍弃那些专业、正确但四平八稳的陈词滥调(即便它们逻辑无懈可击);应多写那些平时大家不敢说出口、有争议、甚至让创作者感到些许羞耻的真实洞察。" } ], "作用域": [ { "scope_type": "substance", "value": "爆款选题", "candidate": "爆款选题", "link": "新建", "score": 0.5906, "top": [ { "name": "标题", "score": 0.5906, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "痛点问题", "score": 0.5786, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "评选榜单", "score": 0.534, "path": "/理念/事件/商业事件/评选榜单" } ] }, { "scope_type": "feeling", "value": "羞耻感", "candidate": "羞耻感", "link": "新建", "score": 0.6283, "top": [ { "name": "情感", "score": 0.6283, "path": "/情感" }, { "name": "美感", "score": 0.6145, "path": "/情感/美感" }, { "name": "共情", "score": 0.5876, "path": "/情感/共情" } ] }, { "scope_type": "feeling", "value": "冒犯感", "candidate": "冒犯感", "link": "新建", "score": 0.5941, "top": [ { "name": "厌恶反感", "score": 0.5941, "path": "/情感/共情/厌恶反感" }, { "name": "情感", "score": 0.5698, "path": "/情感" }, { "name": "共情", "score": 0.5641, "path": "/情感/共情" } ] }, { "scope_type": "effect", "value": "冲突感", "candidate": "冲突感", "link": "新建", "score": 0.7333, "top": [ { "name": "矛盾冲突", "score": 0.7333, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "情感张力", "score": 0.6668, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "情感共鸣", "score": 0.6025, "path": "/表达/互动引导/情感连接/情感共鸣" } ] }, { "scope_type": "intent", "value": "传播力", "candidate": "传播力", "link": "新建", "score": 0.7814, "top": [ { "name": "传播", "score": 0.7814, "path": "/信息传递/信息扩散/传播" }, { "name": "信息扩散", "score": 0.6245, "path": "/信息传递/信息扩散" }, { "name": "知识传递", "score": 0.5851, "path": "/信息传递/知识传递" } ] } ] }, { "id": "k2", "type": "what", "role": "组件", "parent": { "how_id": "k3", "step": 1 }, "title": "赛道圣经句(伪共识清单)", "业务阶段": [ "灵感" ], "出处": [ "卡片8" ], "界定": "指每个赛道里人人点头、看起来政治正确,但大家心里并不完全信任或在实践中常失效的话。", "kind": "选项", "主体": [ { "小标题": "常见圣经句示例", "形式": "清单", "条目": [ { "词": "内容为王", "说明": "在分发逻辑下,极好的内容可能因为不懂分发而沦为自嗨。", "选择线索": "当观众对这类口号产生审美疲劳或质疑时。" }, { "词": "自律即自由", "说明": "人人皆知但极难做到,且并非所有人通过自律都能获得预期的自由。", "选择线索": "用于挖掘人们执行正确建议时的挫败感时。" }, { "词": "能力强一定会被看见", "说明": "忽略了职场、社会环境的随机性与权力结构。", "选择线索": "用于安抚或共情那些努力却未果的群体时。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "伪共识", "candidate": "伪共识", "link": "新建", "score": 0.633, "top": [ { "name": "通用共识符号", "score": 0.633, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "意识形态", "score": 0.5392, "path": "/理念/知识/思想/思想理论/政治思想/意识形态" }, { "name": "概念构想", "score": 0.5324, "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想" } ] }, { "scope_type": "form", "value": "清单", "candidate": "清单", "link": "新建", "score": 0.7065, "top": [ { "name": "条目列举", "score": 0.7065, "path": "/架构/逻辑/信息编排逻辑/条目列举" }, { "name": "序号列举", "score": 0.6377, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举" }, { "name": "逐条罗列", "score": 0.6181, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列" } ] }, { "scope_type": "effect", "value": "共情", "candidate": "共情", "link": "新建", "score": 0.7805, "top": [ { "name": "情感共鸣", "score": 0.7805, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "情感连接", "score": 0.6603, "path": "/表达/互动引导/情感连接" }, { "name": "情感表达", "score": 0.6529, "path": "/表达/情感表达" } ] } ] }, { "id": "k3", "type": "how", "role": "主", "parent": null, "title": "撕裂共识的选题构思法", "purpose": "通过撕开正确共识的裂缝,定位具有情绪共鸣能力的爆款选题", "业务阶段": [ "选题" ], "steps": [ { "id": "s1", "input": "该赛道的共有认知或专业建议", "directive": "列出赛道大号反复讲的、人人点头但不一定真信的「圣经句」(见 k2)。", "output": "待拆解的赛道圣经句清单", "出处": [ "卡片10" ], "创作阶段": "构思", "动作": "清单列举", "作用域": [ { "scope_type": "substance", "value": "圣经句", "candidate": "圣经句", "link": "新建", "score": 0.5822, "top": [ { "name": "人生哲理", "score": 0.5822, "path": "/理念/观念/个人观念/人生感悟/观点表达/人生哲理" }, { "name": "谚语", "score": 0.5672, "path": "/理念/知识/文化/语言文字/谚语" }, { "name": "俗语", "score": 0.5645, "path": "/理念/知识/文化/语言文字/俗语" } ] }, { "scope_type": "effect", "value": "选题切入", "candidate": "选题切入", "link": "新建", "score": 0.5875, "top": [ { "name": "开篇引入", "score": 0.5875, "path": "/结构/叙事推进/开篇引入" }, { "name": "问题引入", "score": 0.5455, "path": "/结构/叙事推进/开篇引入/策略引入/问题引入" }, { "name": "点题明旨", "score": 0.5375, "path": "/结构/叙事推进/开篇引入/直述开篇/点题明旨" } ] } ] }, { "id": "s2", "input": "← s1待拆解清单", "directive": "反问:什么情况下,一个人严格按这句话做反而越做越差?寻找正确共识失灵的瞬间。例:『内容极好但不懂分发,好内容成了自嗨。』", "output": "共识失效场景(选题裂缝)", "出处": [ "卡片10" ], "创作阶段": "构思", "动作": "反常规推导", "作用域": [ { "scope_type": "effect", "value": "认知裂缝", "candidate": "认知裂缝", "link": "新建", "score": 0.5851, "top": [ { "name": "叙事闭合", "score": 0.5851, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "情感共鸣", "score": 0.5808, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "矛盾冲突", "score": 0.5672, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" } ] }, { "scope_type": "feeling", "value": "挫败感", "candidate": "挫败感", "link": "新建", "score": 0.57, "top": [ { "name": "情感", "score": 0.57, "path": "/情感" }, { "name": "悲伤哀痛", "score": 0.5594, "path": "/情感/共情/悲伤哀痛" }, { "name": "共情", "score": 0.5557, "path": "/情感/共情" } ] } ] }, { "id": "s3", "input": "竞品爆款内容", "directive": "在竞品评论区寻找用户留下的「道理我都懂,但是……」的转折。这些「但是」就是天然的共识裂缝。", "output": "用户真实吐槽点(验证过的裂缝)", "出处": [ "卡片11" ], "创作阶段": "定向", "动作": "需求洞察", "作用域": [ { "scope_type": "substance", "value": "用户吐槽", "candidate": "用户吐槽", "link": "新建", "score": 0.5867, "top": [ { "name": "消费体验", "score": 0.5867, "path": "/理念/观念/个人观念/人生感悟/内心感受/消费体验" }, { "name": "痛点问题", "score": 0.5715, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "民生建议", "score": 0.5627, "path": "/理念/观念/社会观念/社会建议/民生建议" } ] }, { "scope_type": "effect", "value": "逻辑", "candidate": "逻辑", "link": "新建", "score": 0.7638, "top": [ { "name": "逻辑推演", "score": 0.7638, "path": "/表达/论证说理/证据支撑/逻辑推演" }, { "name": "逻辑自洽", "score": 0.719, "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽" }, { "name": "逻辑铺垫", "score": 0.7159, "path": "/结构/叙事推进/铺垫准备/逻辑铺垫" } ] } ] }, { "id": "s4", "input": "← s2或s3产出的裂缝建议", "directive": "将裂缝作为切口,把真相撕开,写出那个引发羞耻感和真实痛点的核心立论。例:『你穷不是因为不努力,是因为太听话了。』", "output": "具有冒犯感与爆款潜力的选题立论", "出处": [ "卡片6", "卡片9" ], "创作阶段": "成文", "动作": "观点提炼", "作用域": [ { "scope_type": "substance", "value": "核心立论", "candidate": "核心立论", "link": "新建", "score": 0.5732, "top": [ { "name": "推理论证", "score": 0.5732, "path": "/理念/知识/思想/概念范畴/认知思辨/推理论证" }, { "name": "价值思辨", "score": 0.5645, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨" }, { "name": "观念立场", "score": 0.5595, "path": "/理念/知识/思想/概念范畴/认知思辨/观念立场" } ] }, { "scope_type": "effect", "value": "痛点", "candidate": "痛点", "link": "新建", "score": 0.5791, "top": [ { "name": "核心点明", "score": 0.5791, "path": "/表达/信息传达/传达手法/强调突出/核心点明" }, { "name": "解决方案", "score": 0.5599, "path": "/表达/论证说理/解决方案" }, { "name": "情感共鸣", "score": 0.5542, "path": "/表达/互动引导/情感连接/情感共鸣" } ] }, { "scope_type": "intent", "value": "爆款潜力", "candidate": "爆款潜力", "link": "新建", "score": 0.5357, "top": [ { "name": "种草推荐", "score": 0.5357, "path": "/行为引导/商业推广/种草推荐" }, { "name": "裂变", "score": 0.5281, "path": "/行为引导/裂变" }, { "name": "商业推广", "score": 0.4834, "path": "/行为引导/商业推广" } ] } ] } ], "dropped": [] } ] }, { "post_id": "698481e1000000000a02a7c1", "source_id": "xhs_698481e1000000000a02a7c1", "title": "7种编剧常用的叙事结构,写剧不用愁!", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" ] }, "cards": [ { "index": 1, "content": "三幕式结构:最基础的线性逻辑。第一幕(开端)交代背景、人设及触发核心冲突;第二幕(发展)核心冲突升级,主角遭遇阻碍,是人物成长和情节铺垫关键期。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp" }, { "index": 2, "content": "续接三幕式:第三幕(高潮与结局)矛盾爆发并解决,给冲突收尾。适配剧情片、商业片。\n英雄之旅结构:核心是“平凡人到英雄的蜕变”,分为【启程(离开舒适区)→考验(遇挑战/识盟友/抗反派)→归来(获成长/收获)】。适配成长、冒险、励志题材。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp" }, { "index": 3, "content": "非线性结构:打破时间先后,通过闪回、插叙、倒叙、多视角切换呈现。目的是制造悬念、增强张力,适配悬疑、犯罪题材。\n环形结构:核心是结尾与开端呼应形成闭环,包含非循环类(场景/台词呼应产生宿命感)与带循环类(重复经历某段事件直至达成目标)。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp" }, { "index": 4, "content": "续接环形结构:适配悬疑、科幻、温情题材。\n多线叙事结构:多条独立故事线并行,在节点交汇。通过视角切换丰富维度、提升密度,适配群像戏、喜剧、犯罪题材,考验线索把控能力。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp" }, { "index": 5, "content": "嵌套式结构:也叫套层结构。核心是一层故事包裹另一层(如戏中戏、梦中梦)。内外层互为引子、呼应或推动发展。适配科幻、悬疑、文艺题材。\n反结构:也叫无结构/碎片化结构。打破传统框架,不追求完整性,注重氛围营造、情绪表达和人性探讨。情节多为碎片化拼接。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp" }, { "index": 6, "content": "续接反结构:没有明确核心冲突、主角成长或完整结局,靠状态和细节打动观众,适配文艺片、实验性影片。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "7种编剧常用叙事结构清单", "业务阶段": [ "脚本" ], "出处": [ "卡片1", "卡片2", "卡片3", "卡片4", "卡片5", "卡片6" ], "界定": "编剧创作中用于组织情节、逻辑与时间线的7种核心框架,决定了故事的呈现方式。", "kind": "选项", "主体": [ { "小标题": "叙事结构选项", "形式": "清单", "条目": [ { "词": "三幕式结构", "说明": "最基础的线性逻辑。第一幕(开端)交代背景、人设及触发核心冲突;第二幕(发展)核心冲突升级,主角遭遇阻碍,是人物成长和情节铺垫关键期;第三幕(高潮与结局)矛盾爆发并解决,给冲突收尾。", "选择线索": "适配剧情片、商业片。" }, { "词": "英雄之旅结构", "说明": "核心是“平凡人到英雄的蜕变”,通过【启程(离开舒适区)→考验(遇挑战/识盟友/抗反派)→归来(获成长/收获)】完成创作。", "选择线索": "适配成长、冒险、励志题材。" }, { "词": "非线性结构", "说明": "打破时间先后,通过闪回、插叙、倒叙、多视角切换呈现。目的是制造悬念、增强张力。", "选择线索": "适配悬疑、犯罪题材。" }, { "词": "环形结构", "说明": "核心是结尾与开端呼应形成闭环。包含非循环类(场景/台词呼应产生宿命感)与带循环类(重复经历某段事件直至达成目标)。", "选择线索": "适配悬疑、科幻、温情题材。" }, { "词": "多线叙事结构", "说明": "多条独立故事线并行,在节点交汇。通过视角切换丰富维度、提升密度,极其考验线索把控能力。", "选择线索": "适配群像戏、喜剧、犯罪题材。" }, { "词": "嵌套式结构", "说明": "也叫套层结构。核心是一层故事包裹另一层(如戏中戏、梦中梦)。内外层互为引子、呼应或推动发展。", "选择线索": "适配科幻、悬疑、文艺题材。" }, { "词": "反结构", "说明": "也叫无结构/碎片化结构。打破传统框架,不追求完整性,情节多为碎片化拼接。没有明确核心冲突、主角成长或完整结局。", "选择线索": "适配文艺片、实验性影片,注重氛围营造、情绪表达和人性探讨时使用。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "叙事框架", "candidate": "叙事框架", "link": "新建", "score": 0.7199, "top": [ { "name": "历史叙事", "score": 0.7199, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "概念范畴", "score": 0.6052, "path": "/理念/知识/思想/概念范畴" }, { "name": "构图", "score": 0.5814, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "form", "value": "结构清单", "candidate": "结构清单", "link": "新建", "score": 0.7112, "top": [ { "name": "结构梳理", "score": 0.7112, "path": "/架构/逻辑/信息编排逻辑/归纳论证/归纳提炼/结构梳理" }, { "name": "分段结构", "score": 0.6566, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "结构编排", "score": 0.6505, "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排" } ] }, { "scope_type": "effect", "value": "情节组织", "candidate": "情节组织", "link": "新建", "score": 0.6207, "top": [ { "name": "单元组织", "score": 0.6207, "path": "/结构/结构模式/单元组织" }, { "name": "叙事推进", "score": 0.6155, "path": "/结构/叙事推进" }, { "name": "叙事闭合", "score": 0.6151, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" } ] }, { "scope_type": "effect", "value": "节奏控制", "candidate": "节奏控制", "link": "新建", "score": 0.7325, "top": [ { "name": "推进节奏", "score": 0.7325, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.5629, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "叙事推进", "score": 0.5489, "path": "/结构/叙事推进" } ] }, { "scope_type": "intent", "value": "叙事逻辑", "candidate": "叙事逻辑", "link": "新建", "score": 0.5688, "top": [ { "name": "事实呈现", "score": 0.5688, "path": "/信息传递/事实呈现" }, { "name": "科普", "score": 0.5391, "path": "/信息传递/知识传递/科普" }, { "name": "解读", "score": 0.5078, "path": "/信息传递/知识传递/解读" } ] } ] } ] }, { "post_id": "67e2e39b0000000003028ff0", "source_id": "xhs_67e2e39b0000000003028ff0", "title": "剧本创作:理解前提、人物、冲突", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" ] }, "cards": [ { "index": 1, "content": "1. 前提的定义:前提是精心构思的故事目标,与主题、论题、中心思想等同义;2. 前提的构成公式:作者立场+人物+冲突+结论;3. 情感可以决定前提,主要人物的特征由前提赋予。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp" }, { "index": 2, "content": "1. 人物的基本结构:由生理、心理、社会三个维度融为一体;2. 环境的影响:人是生理特征和环境在特定时刻影响的总和;3. 人物的发展:人物在冲撞中做出决定并产生反应,决定互为因果推动剧情走向前提的证明。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp" }, { "index": 3, "content": "1. 细化人物三维度:生理(性别、年龄等)、社会(阶层、职业等)、心理(道德标准、性格等);2. 人物的意志力:剧作家需要赋予人物足够的毅力和能力将斗争进行到底,薄弱的人物无法承担冲突重担。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp" }, { "index": 4, "content": "1. 创作情节的自问:我应该做什么?别人会做什么?什么应该被完成?2. 主使人物(主角):在运动中居主导地位,由强烈的内在/外在需求驱动(如荣誉、复仇等);3. 对立人物:与主角实力相当、同样强大且意志坚定,能阻止主角前进。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp" }, { "index": 5, "content": "1. 冲突的本质:由生活环境、社会状况及人物的意志、决心共同构成;2. 冲突的四种类型:静态(人物无可见发展)、跳跃(强迫人物做出不相符的行动)、缓慢升级(编剧不干预自然产生)、预示(产生张力,坚定的对手互不妥协)。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp" }, { "index": 6, "content": "1. 发现冲突的方法:观察周遭人物的性格特质(如自负、贪婪等);2. 冲突的演进:冲突始于简单的“攻击与反击”,在势均力敌的对抗中不断升级,直至产生危机和高潮。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "基于前提与人物的核心故事构建法", "purpose": "将灵感转化为包含危机、高潮与结局的故事大纲", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "创作灵感或初步想法", "directive": "选择故事切入点。必须是决定点或人物准备做出决定的点,通常源于人物绝望地渴求某物。", "output": "故事切入点", "出处": [ "卡片7" ], "创作阶段": "构思", "动作": "确定切入点", "作用域": [ { "scope_type": "substance", "value": "故事切入点", "candidate": "故事切入点", "link": "新建", "score": 0.622, "top": [ { "name": "人物故事", "score": 0.622, "path": "/理念/事件/社会事件/人物故事" }, { "name": "场景感悟", "score": 0.5819, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" }, { "name": "历史叙事", "score": 0.5668, "path": "/理念/知识/历史/历史知识形态/历史叙事" } ] }, { "scope_type": "effect", "value": "勾连动机", "candidate": "勾连动机", "link": "新建", "score": 0.5677, "top": [ { "name": "动机激发", "score": 0.5677, "path": "/表达/信息传达/传达手法/强调突出/动机激发" }, { "name": "动机驱力", "score": 0.5645, "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/动机驱力" }, { "name": "格局关联", "score": 0.4915, "path": "/表达/论证说理/分析论证/揭示溯因/格局关联" } ] }, { "scope_type": "intent", "value": "观众注意力", "candidate": "观众注意力", "link": "新建", "score": 0.523, "top": [ { "name": "粉丝互动", "score": 0.523, "path": "/情感联结/关系维护/粉丝互动" }, { "name": "信息扩散", "score": 0.5139, "path": "/信息传递/信息扩散" }, { "name": "行为引导", "score": 0.499, "path": "/行为引导" } ] } ] }, { "id": "s2", "input": "← s1产出", "directive": "设定前提(Premise)。根据作者立场、人物、冲突和结论拟定公式化的目标。例:『作者立场+人物+冲突+结论』。前提应由驱动性情感决定并赋予主要人物特征。", "output": "故事前提", "出处": [ "卡片1" ], "创作阶段": "定向", "动作": "拟定前提", "作用域": [ { "scope_type": "substance", "value": "故事前提", "candidate": "故事前提", "link": "新建", "score": 0.5701, "top": [ { "name": "人物故事", "score": 0.5701, "path": "/理念/事件/社会事件/人物故事" }, { "name": "标题", "score": 0.5365, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "正文", "score": 0.5212, "path": "/表象/视觉/符号/文字符号/正文" } ] }, { "scope_type": "form", "value": "创作公式", "candidate": "创作公式", "link": "新建", "score": 0.5891, "top": [ { "name": "改编创作", "score": 0.5891, "path": "/架构/修辞/修辞意象/意象引述/改编创作" }, { "name": "符号转化", "score": 0.5585, "path": "/架构/修辞/修辞意象/比拟转化/符号转化" }, { "name": "视觉制作", "score": 0.5568, "path": "/呈现/视觉/视觉制作" } ] }, { "scope_type": "effect", "value": "叙事逻辑", "candidate": "叙事逻辑", "link": "新建", "score": 0.7667, "top": [ { "name": "叙事闭合", "score": 0.7667, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "叙事推进", "score": 0.7381, "path": "/结构/叙事推进" }, { "name": "叙事推进节点", "score": 0.6855, "path": "/结构/叙事推进/叙事推进节点" } ] } ] }, { "id": "s3", "input": "← s2产出", "directive": "构建主使人物与对立人物。主使人物由强烈内外需驱动(如荣誉、复仇),对立人物需与主角实力相当、意志坚定以阻止其前进。", "output": "核心人物对峙关系", "出处": [ "卡片4" ], "创作阶段": "构思", "动作": "角色立项", "作用域": [ { "scope_type": "substance", "value": "人物塑造", "candidate": "人物塑造", "link": "新建", "score": 0.813, "top": [ { "name": "人物形象", "score": 0.813, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物", "score": 0.752, "path": "/表象/视觉/实体/人物" }, { "name": "人物特征", "score": 0.7485, "path": "/表象/视觉/实体/人物/人物特征" } ] }, { "scope_type": "effect", "value": "力量制衡", "candidate": "力量制衡", "link": "新建", "score": 0.5466, "top": [ { "name": "矛盾冲突", "score": 0.5466, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "维度对比", "score": 0.5414, "path": "/表达/论证说理/分析论证/对比反差/维度对比" }, { "name": "格局关联", "score": 0.5406, "path": "/表达/论证说理/分析论证/揭示溯因/格局关联" } ] } ] }, { "id": "s4", "input": "← s3产出", "directive": "通过过渡(小冲突)推动演进。利用“攻击与反击”引导人物从一种精神状态进入另一种。自问:我应该做什么?别人会做什么?什么应该被完成?", "output": "升级的动态冲突", "出处": [ "卡片4", "卡片6", "卡片7" ], "创作阶段": "结构", "动作": "设计冲突链", "作用域": [ { "scope_type": "substance", "value": "动态冲突", "candidate": "动态冲突", "link": "新建", "score": 0.7484, "top": [ { "name": "冲突对抗", "score": 0.7484, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6841, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.6435, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "effect", "value": "推进节奏", "candidate": "推进节奏", "link": "复用", "score": 0.9994, "top": [ { "name": "推进节奏", "score": 0.9994, "path": "/结构/叙事推进/推进节奏" }, { "name": "叙事推进", "score": 0.7498, "path": "/结构/叙事推进" }, { "name": "叙事推进节点", "score": 0.6905, "path": "/结构/叙事推进/叙事推进节点" } ] } ] }, { "id": "s5", "input": "← s4产出", "directive": "收口至危机与高潮。当冲突升级到决定性改变的转折点(危机)时,进入产生成果的高潮阶段,最终推导至结局(死或活的结果)。", "output": "完整故事轴线", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "收束结局", "作用域": [ { "scope_type": "substance", "value": "冲突升级", "candidate": "冲突升级", "link": "新建", "score": 0.7871, "top": [ { "name": "冲突对抗", "score": 0.7871, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.7412, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.6715, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "effect", "value": "高潮营造", "candidate": "高潮营造", "link": "新建", "score": 0.857, "top": [ { "name": "高潮构建", "score": 0.857, "path": "/结构/叙事推进/叙事推进节点/高潮构建" }, { "name": "氛围营造", "score": 0.7406, "path": "/表达/氛围营造" }, { "name": "情感铺垫", "score": 0.6545, "path": "/结构/叙事推进/铺垫准备/情感铺垫" } ] }, { "scope_type": "feeling", "value": "宿命感", "candidate": "宿命感", "link": "新建", "score": 0.5704, "top": [ { "name": "美感", "score": 0.5704, "path": "/情感/美感" }, { "name": "情感", "score": 0.565, "path": "/情感" }, { "name": "共情", "score": 0.5467, "path": "/情感/共情" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 3 }, "title": "人物构成的三维度模型", "业务阶段": [ "脚本" ], "出处": [ "卡片2", "卡片3" ], "界定": "人物是生理特征和环境在特定时刻影响的总和,由三个维度融为一体。", "kind": "构成", "主体": [ { "小标题": "人物三维度构成", "形式": "清单", "条目": [ { "词": "生理维度", "说明": "包括性别、年龄、外表等基础特征。" }, { "词": "社会维度", "说明": "包括阶层、职业、受教育程度、家庭背景等环境影响。" }, { "词": "心理维度", "说明": "包括道德标准、性格特质、志趣等内在表现。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "人物维度", "candidate": "人物维度", "link": "新建", "score": 0.741, "top": [ { "name": "人物", "score": 0.741, "path": "/表象/视觉/实体/人物" }, { "name": "人物形象", "score": 0.7346, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物特征", "score": 0.7314, "path": "/表象/视觉/实体/人物/人物特征" } ] }, { "scope_type": "form", "value": "三维度模型", "candidate": "三维度模型", "link": "新建", "score": 0.681, "top": [ { "name": "三维建模合成", "score": 0.681, "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成" }, { "name": "价值塑造", "score": 0.5219, "path": "/架构/策略/认知引导/话语影响/立场引导/价值塑造" }, { "name": "第三人称", "score": 0.5166, "path": "/架构/叙事/叙事视角/人称结构/第三人称" } ] }, { "scope_type": "effect", "value": "角色真实感", "candidate": "角色真实感", "link": "新建", "score": 0.5856, "top": [ { "name": "形象刻画", "score": 0.5856, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画" }, { "name": "行为刻画", "score": 0.5832, "path": "/表达/形象塑造/行为刻画" }, { "name": "形象塑造", "score": 0.5768, "path": "/表达/形象塑造" } ] } ] }, { "id": "k3", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 4 }, "title": "戏剧冲突的四种表现类型", "业务阶段": [ "脚本" ], "出处": [ "卡片5" ], "界定": "冲突是由环境、社会状况及人物意志共同构成的对抗形式。", "kind": "选项", "主体": [ { "小标题": "冲突类型清单", "形式": "说明", "条目": [ { "词": "静态冲突", "说明": "人物没有可见的发展。", "选择线索": "常用于展示停滞不前的困境,但需警惕叙事乏味。" }, { "词": "跳跃冲突", "说明": "强迫人物做出与其性格或逻辑不相符的行动。", "选择线索": "原帖未明确建议,通常提示逻辑断裂的风险。" }, { "词": "缓慢升级冲突", "说明": "编剧不干预,由人物性格驱动自然产生。", "选择线索": "追求真实感和自然演进的叙事时优先选择。" }, { "词": "预示冲突", "说明": "产生张力,坚定的对手互不妥协。", "选择线索": "用于营造危机感和长期的戏剧张力。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "冲突形式", "candidate": "冲突形式", "link": "新建", "score": 0.7409, "top": [ { "name": "冲突对抗", "score": 0.7409, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6871, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.6127, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "effect", "value": "戏剧张力", "candidate": "戏剧张力", "link": "新建", "score": 0.811, "top": [ { "name": "情感张力", "score": 0.811, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "悬念设置", "score": 0.6314, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "矛盾冲突", "score": 0.6281, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" } ] }, { "scope_type": "feeling", "value": "危机感", "candidate": "危机感", "link": "新建", "score": 0.5775, "top": [ { "name": "美感", "score": 0.5775, "path": "/情感/美感" }, { "name": "情感", "score": 0.5503, "path": "/情感" }, { "name": "同感", "score": 0.5458, "path": "/情感/同感" } ] } ] }, { "id": "k4", "type": "why", "role": "主", "parent": null, "title": "关于“强意志人物”的创作原理", "业务阶段": [ "脚本" ], "出处": [ "卡片3", "卡片4" ], "主张": "剧作家必须赋予人物足够的毅力和能力将斗争进行到底,薄弱的人物无法承担冲突重担。", "支撑": [ { "小标题": "形成机制", "形式": "机制", "内容": "人物的发展源于在冲撞中做出决定,这些决定互为因果推动剧情。如果没有强烈的内在驱动,冲突将无法持续升级。" }, { "小标题": "创作取舍", "形式": "取舍", "内容": "在选择主角和对立人物时,应舍弃性格软弱、无行动力的人物,侧重于刻画拥有强烈需求且意志坚定的角色,以保证冲突能达到高潮。" } ], "作用域": [ { "scope_type": "substance", "value": "人物意志", "candidate": "人物意志", "link": "新建", "score": 0.7237, "top": [ { "name": "人物", "score": 0.7237, "path": "/表象/视觉/实体/人物" }, { "name": "人物形象", "score": 0.7172, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物特征", "score": 0.6877, "path": "/表象/视觉/实体/人物/人物特征" } ] }, { "scope_type": "effect", "value": "冲突持续性", "candidate": "冲突持续性", "link": "新建", "score": 0.6753, "top": [ { "name": "矛盾冲突", "score": 0.6753, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "困境状态", "score": 0.5457, "path": "/表达/论证说理/分析论证/揭示溯因/困境状态" }, { "name": "情感张力", "score": 0.5411, "path": "/表达/论证说理/分析论证/对比反差/情感张力" } ] }, { "scope_type": "intent", "value": "流水账", "candidate": "流水账", "link": "新建", "score": 0.5102, "top": [ { "name": "事实呈现", "score": 0.5102, "path": "/信息传递/事实呈现" }, { "name": "引流", "score": 0.5079, "path": "/行为引导/传播/引流" }, { "name": "科普", "score": 0.5013, "path": "/信息传递/知识传递/科普" } ] } ] } ] }, { "post_id": "680659e8000000001a007a11", "source_id": "xhs_680659e8000000001a007a11", "title": "故事设计原理拆解学习", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" ] }, "cards": [ { "index": 1, "content": "故事五部分构成:阐述、激励事件(诱发事件,打破平衡)、上升动作(进展示纠葛)、情节突转(危机)、问题解决(高潮)、下降动作(结局)。激励事件分为随机或有因两种方式,主要功能是作为“大钩子”捕捉观众好奇心。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp" }, { "index": 2, "content": "激励事件需打破主人公生活平衡并激发其恢复平衡的欲望。纠葛分为简单的(单一层面冲突)和复杂的(内心、个人、个人-外界三个层面同时发生冲突)。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp" }, { "index": 3, "content": "故事宏观结构:节拍构成场景,场景构成序列,序列构成幕。主情节通常需要三幕结构,并给出了各幕及次情节的时间分配参考。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp" }, { "index": 4, "content": "场景设计:节拍是场景的内在活力。故事脊椎是贯穿始终的求索之路。场景分析关注四部分:转折点(惊奇、增强好奇心、见识和新方向)、伏笔(知识的层层铺设)与分晓(知识传达给观众)。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp" }, { "index": 5, "content": "情感转变:核心情感为快感和痛感。遵循“回报递减定理”,情感需在正负间动态交替。情感(短期体验)不等同于感性(长期背景情绪),也不等同于基调(影片文本特性)。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp" }, { "index": 6, "content": "选择的性质:真正的选择是两难之择(不可调和的两善取其一,或两恶取其轻)。提出了三方框架(人物A、B、C)构成的复合连锁关系,以避免重复并创造丰富冲突。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp" }, { "index": 7, "content": "场景分析五步程序:1.确定冲突(驱动力与对抗力量);2.标注开篇价值(正或负);3.将场景分解为节拍(动作/反应交流);4.标注结尾价值并比较;5.概述节拍并标注转折点位置。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp" }, { "index": 8, "content": "危机是故事必经场景,是最终的决定。危机必须是真正的两难之境,此时主人公的意志力得到最严峻考验,决定深层性格的表现。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp" }, { "index": 9, "content": "高潮位置取决于动作长度,通常与危机发生在同一场景。高潮必须充满意义,展现价值的剧变(正负逆转)。结局的用途:处理未竟次情节、展示影响、通过结语表示对观众的尊重。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "场景分析五步程序", "purpose": "通过五个步骤分析并拆解一个场景的动态结构", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "原始场景素材", "directive": "确定场景中的冲突,分析主人公的驱动力与遭遇的对抗力量。", "output": "场景冲突关系", "出处": [ "卡片7" ], "创作阶段": "构思", "动作": "冲突分析", "作用域": [ { "scope_type": "substance", "value": "场景冲突", "candidate": "场景冲突", "link": "新建", "score": 0.7413, "top": [ { "name": "场景感悟", "score": 0.7413, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" }, { "name": "冲突对抗", "score": 0.7402, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "场景形象", "score": 0.7364, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" } ] }, { "scope_type": "effect", "value": "动力分析", "candidate": "动力分析", "link": "新建", "score": 0.6194, "top": [ { "name": "动态历程", "score": 0.6194, "path": "/表达/信息传达/传达手法/信息呈现/动态历程" }, { "name": "分析解构", "score": 0.5919, "path": "/表达/信息传达/传达深度/详细说明/分析解构" }, { "name": "动机驱力", "score": 0.5771, "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/动机驱力" } ] } ] }, { "id": "s2", "input": "← s1产出", "directive": "标注场景开篇时的价值状态(正向或负向)。", "output": "初始价值状态", "出处": [ "卡片7" ], "创作阶段": "结构", "动作": "价值标注", "作用域": [ { "scope_type": "substance", "value": "价值状态", "candidate": "价值状态", "link": "新建", "score": 0.7285, "top": [ { "name": "价值导向", "score": 0.7285, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值观念", "score": 0.7272, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" }, { "name": "价值象征", "score": 0.7102, "path": "/理念/知识/思想/概念范畴/价值象征" } ] }, { "scope_type": "effect", "value": "开篇标定", "candidate": "开篇标定", "link": "新建", "score": 0.6611, "top": [ { "name": "开篇引入", "score": 0.6611, "path": "/结构/叙事推进/开篇引入" }, { "name": "视觉开篇", "score": 0.6536, "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇" }, { "name": "直述开篇", "score": 0.6029, "path": "/结构/叙事推进/开篇引入/直述开篇" } ] } ] }, { "id": "s3", "input": "← s2产出", "directive": "将场景分解为更小的“节拍”,即具体的动作与反应的交流循环。", "output": "场景节拍序列", "出处": [ "卡片7" ], "创作阶段": "结构", "动作": "节拍分解", "作用域": [ { "scope_type": "form", "value": "场景节拍", "candidate": "场景节拍", "link": "新建", "score": 0.6879, "top": [ { "name": "场景取景", "score": 0.6879, "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄取景/场景取景" }, { "name": "场景描写", "score": 0.6847, "path": "/架构/修辞/描写刻画/细节描绘/场景描写" }, { "name": "场景植入", "score": 0.6631, "path": "/架构/策略/认知引导/场景植入" } ] }, { "scope_type": "effect", "value": "动作反应拆解", "candidate": "动作反应拆解", "link": "新建", "score": 0.632, "top": [ { "name": "拆解剖析", "score": 0.632, "path": "/表达/论证说理/分析论证/拆解剖析" }, { "name": "分析解构", "score": 0.6034, "path": "/表达/信息传达/传达深度/详细说明/分析解构" }, { "name": "行动引导", "score": 0.5538, "path": "/表达/互动引导/行动引导" } ] } ] }, { "id": "s4", "input": "← s3产出", "directive": "标注场景结尾的价值状态,并与开篇价值进行比较以观察变化。", "output": "结尾价值状态", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "价值评估", "作用域": [ { "scope_type": "substance", "value": "价值变化", "candidate": "价值变化", "link": "新建", "score": 0.686, "top": [ { "name": "价值观念", "score": 0.686, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" }, { "name": "价值导向", "score": 0.6813, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值象征", "score": 0.6645, "path": "/理念/知识/思想/概念范畴/价值象征" } ] }, { "scope_type": "effect", "value": "结尾评估", "candidate": "结尾评估", "link": "新建", "score": 0.612, "top": [ { "name": "引用评价", "score": 0.612, "path": "/表达/论证说理/证据支撑/引用援引/引用评价" }, { "name": "叙事闭合", "score": 0.5826, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "闭环收束", "score": 0.5583, "path": "/结构/叙事推进/收束归纳/闭环收束" } ] } ] }, { "id": "s5", "input": "← s4产出", "directive": "概述所有节拍,并明确标注出转折点发生的位置。", "output": "场景分析报告", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "总结定位", "作用域": [ { "scope_type": "form", "value": "分析报告", "candidate": "分析报告", "link": "新建", "score": 0.7257, "top": [ { "name": "分析解读", "score": 0.7257, "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读" }, { "name": "对比分析", "score": 0.6762, "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/对比分析" }, { "name": "数据呈现", "score": 0.5832, "path": "/架构/逻辑/信息编排逻辑/归纳论证/数据实证/数据呈现" } ] }, { "scope_type": "effect", "value": "转折点", "candidate": "转折点", "link": "新建", "score": 0.7728, "top": [ { "name": "转折变化", "score": 0.7728, "path": "/结构/叙事推进/承接转换/转折变化" }, { "name": "视角转换", "score": 0.6052, "path": "/结构/叙事推进/承接转换/视角转换" }, { "name": "叙事推进节点", "score": 0.5908, "path": "/结构/叙事推进/叙事推进节点" } ] } ] } ] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "故事五部分构成", "业务阶段": [ "脚本" ], "出处": [ "卡片1" ], "界定": "故事叙事弧线的五个核心组成阶段", "kind": "构成", "主体": [ { "小标题": "五部分明细", "条目": [ { "词": "激励事件", "说明": "打破生活平衡,通过好奇心捕捉观众的“大钩子”,分为随机或有因两种。" }, { "词": "进展纠葛", "说明": "上升动作,包含内心、个人、外界不同层面的冲突。" }, { "词": "危机", "说明": "情节突转,是最终决定前的考验,必须是真正的两难之境。" }, { "词": "高潮", "说明": "问题解决,展现价值的剧变或正负逆转。" }, { "词": "结局", "说明": "下降动作,余波处理,展示影响并交代未竟情节。" } ] } ], "作用域": [ { "scope_type": "form", "value": "叙事弧线", "candidate": "叙事弧线", "link": "新建", "score": 0.7763, "top": [ { "name": "叙事逻辑", "score": 0.7763, "path": "/架构/逻辑/叙事逻辑" }, { "name": "叙事手法", "score": 0.7563, "path": "/呈现/听觉/语音/表达形式/风格化解说/叙事手法" }, { "name": "叙事", "score": 0.7554, "path": "/架构/叙事" } ] }, { "scope_type": "effect", "value": "情节组织", "candidate": "情节组织", "link": "新建", "score": 0.6249, "top": [ { "name": "单元组织", "score": 0.6249, "path": "/结构/结构模式/单元组织" }, { "name": "叙事闭合", "score": 0.6205, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "叙事推进", "score": 0.6197, "path": "/结构/叙事推进" } ] }, { "scope_type": "intent", "value": "悬念", "candidate": "悬念", "link": "新建", "score": 0.5431, "top": [ { "name": "科普", "score": 0.5431, "path": "/信息传递/知识传递/科普" }, { "name": "揭露", "score": 0.5272, "path": "/信息传递/事实呈现/揭露" }, { "name": "警示", "score": 0.5244, "path": "/信息传递/事实呈现/警示" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "场景设计四要素", "业务阶段": [ "脚本" ], "出处": [ "卡片4" ], "界定": "场景分析与构建中需要关注的核心维度", "kind": "构成", "主体": [ { "小标题": "设计要素", "条目": [ { "词": "转折点", "说明": "带给观众惊奇、增强好奇心、产生见识和提供新方向的时刻。" }, { "词": "伏笔", "说明": "知识的层层铺设。" }, { "词": "分晓", "说明": "将铺设的知识传达给观众的时刻。" }, { "词": "价值转变", "说明": "核心情感(快感/痛感)在正负间的动态交替。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "场景设计", "candidate": "场景设计", "link": "新建", "score": 0.7737, "top": [ { "name": "场景氛围", "score": 0.7737, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" }, { "name": "场景形象", "score": 0.772, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "演出场景", "score": 0.733, "path": "/表象/视觉/空间/空间场所/演艺场地/演出场景" } ] }, { "scope_type": "form", "value": "伏笔铺垫", "candidate": "伏笔铺垫", "link": "新建", "score": 0.7702, "top": [ { "name": "悬念铺设", "score": 0.7702, "path": "/架构/叙事/叙事技法/戏剧张力/悬念/悬念铺设" }, { "name": "悬念", "score": 0.6633, "path": "/架构/叙事/叙事技法/戏剧张力/悬念" }, { "name": "悬念逻辑", "score": 0.6623, "path": "/架构/逻辑/叙事逻辑/悬念逻辑" } ] }, { "scope_type": "feeling", "value": "惊奇感", "candidate": "惊奇感", "link": "新建", "score": 0.8372, "top": [ { "name": "惊奇", "score": 0.8372, "path": "/认知/惊奇" }, { "name": "美感", "score": 0.6186, "path": "/情感/美感" }, { "name": "悬念期待", "score": 0.5879, "path": "/认知/好奇/悬念期待" } ] }, { "scope_type": "effect", "value": "价值转变", "candidate": "价值转变", "link": "新建", "score": 0.7352, "top": [ { "name": "价值升华", "score": 0.7352, "path": "/结构/叙事推进/收束归纳/闭环收束/价值升华" }, { "name": "价值建构", "score": 0.7031, "path": "/表达/论证说理/提炼升华/价值建构" }, { "name": "价值肯定", "score": 0.6775, "path": "/表达/论证说理/分析论证/论证评判/肯定论证/价值肯定" } ] } ] }, { "id": "k4", "type": "why", "role": "主", "parent": null, "title": "选择的性质原理", "业务阶段": [ "脚本" ], "出处": [ "卡片6", "卡片8" ], "主张": "真正的故事驱动力来自于“两难之择”,而非是非之选。", "支撑": [ { "小标题": "原理依据", "形式": "机制", "内容": "真正的选择必须是不可调和的两善取其一,或两恶取其轻。只有在两难之境下,主人公的意志才能得到最严峻考验,表现出深层性格。" }, { "小标题": "决策取舍", "形式": "取舍", "内容": "在设计剧冲突时,应当砍掉简单的道德对抗,侧重于为角色设置两难困境。如果角色能在对错之间轻松选择,则故事缺乏动感。" } ], "作用域": [ { "scope_type": "substance", "value": "两难困境", "candidate": "两难困境", "link": "新建", "score": 0.7319, "top": [ { "name": "苦难困境", "score": 0.7319, "path": "/理念/现象/生活状态/个人境遇/身心状态/苦难困境" }, { "name": "困境生存", "score": 0.707, "path": "/理念/现象/生活状态/困境生存" }, { "name": "经营困境", "score": 0.6058, "path": "/理念/事件/商业事件/经营困境" } ] }, { "scope_type": "effect", "value": "人物刻画", "candidate": "人物刻画", "link": "新建", "score": 0.8594, "top": [ { "name": "形象刻画", "score": 0.8594, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画" }, { "name": "行为刻画", "score": 0.8206, "path": "/表达/形象塑造/行为刻画" }, { "name": "人物引入", "score": 0.693, "path": "/表达/形象塑造/人物引入" } ] }, { "scope_type": "intent", "value": "故事动感", "candidate": "故事动感", "link": "新建", "score": 0.5474, "top": [ { "name": "科普", "score": 0.5474, "path": "/信息传递/知识传递/科普" }, { "name": "事实呈现", "score": 0.4998, "path": "/信息传递/事实呈现" }, { "name": "种草推荐", "score": 0.4786, "path": "/行为引导/商业推广/种草推荐" } ] } ] }, { "id": "k5", "type": "why", "role": "主", "parent": null, "title": "情感交替原理", "业务阶段": [ "脚本" ], "出处": [ "卡片5" ], "主张": "故事的情感必须在正负价值间动态交替,以产生动感。", "支撑": [ { "小标题": "回报递减定理", "形式": "依据", "内容": "如果情感长期停留在一个状态,刺激会失效。情感需要通过正负的逆转来维持观众的体验。" }, { "小标题": "创作取舍", "形式": "取舍", "内容": "创作中要避免单一基调的堆砌。必须通过设置价值的正负交替(如先给甜头再给打击)来维持故事的节奏感和张力。" } ], "作用域": [ { "scope_type": "substance", "value": "情感交替", "candidate": "情感交替", "link": "新建", "score": 0.7362, "top": [ { "name": "情感", "score": 0.7362, "path": "/理念/情感" }, { "name": "情感表达", "score": 0.6885, "path": "/表象/视觉/行为/人际互动/表达沟通/情感表达" }, { "name": "情绪情感", "score": 0.6853, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" } ] }, { "scope_type": "effect", "value": "节奏控制", "candidate": "节奏控制", "link": "新建", "score": 0.7357, "top": [ { "name": "推进节奏", "score": 0.7357, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.5636, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "叙事推进", "score": 0.5523, "path": "/结构/叙事推进" } ] }, { "scope_type": "feeling", "value": "动态情绪体验", "candidate": "动态情绪体验", "link": "新建", "score": 0.6782, "top": [ { "name": "情绪处境共鸣", "score": 0.6782, "path": "/情感/同感/情绪处境共鸣" }, { "name": "情感", "score": 0.6233, "path": "/情感" }, { "name": "共情", "score": 0.6053, "path": "/情感/共情" } ] } ] } ] }, { "post_id": "67e4bdf50000000006028a59", "source_id": "xhs_67e4bdf50000000006028a59", "title": "只要学会这几样,写短视频脚本真的不难❗️", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" ] }, "cards": [ { "index": 1, "content": "视频脚本创作流程图:1. 确定选题(明确主题);2. 搭建框架(人物、场景、事件);3. 细节完善(镜号、拍摄内容、技巧、字幕、音效、时长)。针对时长提出:建议长视频开头10~15秒快展重点,短视频3~5秒呈现在主题。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp" }, { "index": 2, "content": "个人风格脚本要素与构思。要素包括标题、视频画面、视频文案、景别、角度、时长。构思步骤包括:开门见山点名主题、提出疑问戳痛点、提出方法解决痛点、讲述故事制造起伏、抛出后续问题引发互动等。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp" }, { "index": 3, "content": "分镜头脚本公式。vlog公式:引起共鸣(人物+状态+情感)、引发好奇(时间/观点+悬念)、干货输出(情景+怎么做+事件)等。脚本三要素:开头噱头(黄金3秒)、中间论述、结尾总结。黄金结构:引子(视觉冲击/独特开场)、内容主题(故事线/节奏)、结尾(印象点/行动)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp" }, { "index": 4, "content": "常用视频构图法:水平线构图(稳定/广阔)、对角线构图(动感/吸引力)、中心构图(主体突出)、框式构图(窥视感/神秘感)、九宫格构图(排列主体)、三分法构图(化繁为简)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "短视频脚本创作三步走工序", "purpose": "从零开始完成一份细节完善的视频脚本", "业务阶段": [ "选题", "脚本" ], "steps": [ { "id": "s1", "input": "创作想法/主题", "directive": "确定选题:明确视频的核心主题。例:『针对具体的痛点或兴趣点定调』", "output": "核心主题", "出处": [ "卡片1" ], "创作阶段": "定向", "动作": "确定选题", "作用域": [ { "scope_type": "substance", "value": "选题方向", "candidate": "选题方向", "link": "新建", "score": 0.5836, "top": [ { "name": "价值取向", "score": 0.5836, "path": "/理念/观念/个人观念/处世智慧/价值取向" }, { "name": "学科领域", "score": 0.581, "path": "/理念/知识/思想/学科领域" }, { "name": "行业研究", "score": 0.5729, "path": "/理念/知识/商业/行业分析/行业研究" } ] }, { "scope_type": "effect", "value": "创作基调", "candidate": "创作基调", "link": "新建", "score": 0.8325, "top": [ { "name": "基调设定", "score": 0.8325, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "氛围营造", "score": 0.6007, "path": "/表达/氛围营造" }, { "name": "情感铺垫", "score": 0.5949, "path": "/结构/叙事推进/铺垫准备/情感铺垫" } ] }, { "scope_type": "intent", "value": "痛点", "candidate": "痛点", "link": "新建", "score": 0.5315, "top": [ { "name": "科普", "score": 0.5315, "path": "/信息传递/知识传递/科普" }, { "name": "解读", "score": 0.506, "path": "/信息传递/知识传递/解读" }, { "name": "揭露", "score": 0.5016, "path": "/信息传递/事实呈现/揭露" } ] } ] }, { "id": "s2", "input": "← s1产出", "directive": "搭建框架:围绕主题确定人物、场景、事件三个核心要素。", "output": "脚本框架结构", "出处": [ "卡片1" ], "创作阶段": "构思", "动作": "搭建框架", "作用域": [ { "scope_type": "form", "value": "脚本大纲", "candidate": "脚本大纲", "link": "新建", "score": 0.604, "top": [ { "name": "叙事逻辑", "score": 0.604, "path": "/架构/逻辑/叙事逻辑" }, { "name": "时间轴线", "score": 0.5644, "path": "/架构/叙事/叙事组织/脉络铺排/时间组织/时间轴线" }, { "name": "角色书写", "score": 0.5606, "path": "/架构/叙事/叙事组织/角色书写" } ] }, { "scope_type": "effect", "value": "叙事逻辑", "candidate": "叙事逻辑", "link": "新建", "score": 0.7667, "top": [ { "name": "叙事闭合", "score": 0.7667, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "叙事推进", "score": 0.7381, "path": "/结构/叙事推进" }, { "name": "叙事推进节点", "score": 0.6855, "path": "/结构/叙事推进/叙事推进节点" } ] } ] }, { "id": "s3", "input": "← s2产出", "directive": "细节完善:将框架填充为具体的镜号、拍摄内容、技巧、字幕、音效及时长控制。注:长视频开头10~15秒快展重点,短视频3~5秒呈现主题。", "output": "细节完善的执行脚本", "出处": [ "卡片1" ], "创作阶段": "打磨", "动作": "填充细节", "作用域": [ { "scope_type": "form", "value": "分镜头脚本", "candidate": "分镜头脚本", "link": "新建", "score": 0.6179, "top": [ { "name": "影视素材", "score": 0.6179, "path": "/呈现/视觉/视觉制作/素材来源/影视素材" }, { "name": "叙事逻辑", "score": 0.6057, "path": "/架构/逻辑/叙事逻辑" }, { "name": "景别角度", "score": 0.6022, "path": "/呈现/视觉/视觉制作/构图编排/空间布局/景别角度" } ] }, { "scope_type": "effect", "value": "节奏控制", "candidate": "节奏控制", "link": "新建", "score": 0.7343, "top": [ { "name": "推进节奏", "score": 0.7343, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.563, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "叙事推进", "score": 0.5523, "path": "/结构/叙事推进" } ] }, { "scope_type": "intent", "value": "完播率", "candidate": "完播率", "link": "新建", "score": 0.5163, "top": [ { "name": "科普", "score": 0.5163, "path": "/信息传递/知识传递/科普" }, { "name": "种草推荐", "score": 0.5139, "path": "/行为引导/商业推广/种草推荐" }, { "name": "粉丝互动", "score": 0.4853, "path": "/情感联结/关系维护/粉丝互动" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 3 }, "title": "短视频脚本要素清单", "业务阶段": [ "脚本" ], "出处": [ "卡片2" ], "界定": "构成一个完整视频脚本所需包含的标准化信息维度。", "kind": "构成", "主体": [ { "小标题": "脚本核心维度", "形式": "清单", "条目": [ { "词": "标题", "说明": "视频的宣发题目" }, { "词": "视频画面", "说明": "镜头呈现的具体表现内容" }, { "词": "视频文案", "说明": "口播稿或字幕内容" }, { "词": "参数要素", "说明": "包含景别、拍摄角度、镜头时长控制" } ] } ], "作用域": [ { "scope_type": "substance", "value": "脚本要素", "candidate": "脚本要素", "link": "新建", "score": 0.6615, "top": [ { "name": "构成要素", "score": 0.6615, "path": "/理念/知识/思想/概念范畴/关系结构/构成要素" }, { "name": "事件", "score": 0.5649, "path": "/理念/事件" }, { "name": "字幕", "score": 0.5602, "path": "/表象/视觉/符号/文字符号/字幕" } ] }, { "scope_type": "form", "value": "清单", "candidate": "清单", "link": "新建", "score": 0.706, "top": [ { "name": "条目列举", "score": 0.706, "path": "/架构/逻辑/信息编排逻辑/条目列举" }, { "name": "序号列举", "score": 0.6382, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举" }, { "name": "逐条罗列", "score": 0.6176, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列" } ] }, { "scope_type": "effect", "value": "规范化创作", "candidate": "规范化创作", "link": "新建", "score": 0.5546, "top": [ { "name": "行为刻画", "score": 0.5546, "path": "/表达/形象塑造/行为刻画" }, { "name": "形象刻画", "score": 0.5539, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画" }, { "name": "内容转换", "score": 0.5509, "path": "/结构/叙事推进/承接转换/内容转换" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "Vlog脚本表达方式选项", "业务阶段": [ "脚本" ], "出处": [ "卡片3" ], "界定": "针对不同叙事目的可套用的脚本表达公式。", "kind": "选项", "主体": [ { "小标题": "分镜头表达公式", "形式": "清单", "条目": [ { "词": "引起共鸣公式", "说明": "人物+状态+情感", "选择线索": "需要建立观众情感连接,通过共有情绪拉近距离时使用" }, { "词": "引发好奇公式", "说明": "时间/观点+悬念", "选择线索": "用于提升完播率,通过反常识或时间锚点制造钩子时使用" }, { "词": "干货输出公式", "说明": "情景+怎么做+事件", "选择线索": "旨在提供具体价值、教程或经验分享时使用" } ] } ], "作用域": [ { "scope_type": "substance", "value": "表达公式", "candidate": "表达公式", "link": "新建", "score": 0.6493, "top": [ { "name": "情感表达", "score": 0.6493, "path": "/表象/视觉/行为/人际互动/表达沟通/情感表达" }, { "name": "观点表达", "score": 0.63, "path": "/理念/观念/个人观念/人生感悟/观点表达" }, { "name": "立场表达", "score": 0.6283, "path": "/理念/知识/政治/国际政治/外交立场/立场表达" } ] }, { "scope_type": "feeling", "value": "共鸣感", "candidate": "共鸣感", "link": "新建", "score": 0.7758, "top": [ { "name": "角色代入共鸣", "score": 0.7758, "path": "/情感/同感/角色代入共鸣" }, { "name": "身份归属共鸣", "score": 0.7487, "path": "/情感/同感/身份归属共鸣" }, { "name": "情绪处境共鸣", "score": 0.7387, "path": "/情感/同感/情绪处境共鸣" } ] }, { "scope_type": "effect", "value": "悬念设置", "candidate": "悬念设置", "link": "复用", "score": 0.9982, "top": [ { "name": "悬念设置", "score": 0.9982, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "情感铺垫", "score": 0.6474, "path": "/结构/叙事推进/铺垫准备/情感铺垫" }, { "name": "设定铺垫", "score": 0.6263, "path": "/结构/叙事推进/铺垫准备/设定铺垫" } ] }, { "scope_type": "intent", "value": "价值传递", "candidate": "价值传递", "link": "新建", "score": 0.7325, "top": [ { 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