| 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124125126127128129130131132133134135136137138139140141142143144145146147148149150151152153154155156157158159160161162163164165166167168169170171172173174175176177178179180181182183184185186187188189190191192193194195196197198199200201202203204205206207208209210211212213214215216217218219220221222223224225226227228229230231232233234235236237238239240241242243244245246247248249250251252253254255256257258259260261262263264265266267268269270271272273274275276277278279280281282283284285286287288289290291292293294295296297298299300301302303304305306307308309310311312313314315316317318319320321322323324325326327328329330331332333334335336337338339340341342343344345346347348349350351352353354355356357358359360361362363364365366367368369370371372373374375376377378379380381382383384385386387388389390391392393394395396397398399400401402403404405406407408409410411412413414415416417418419420421422423424425426427428429430431432433434435436437438439440441442443444445446447448449450451452453454455456457458459460461462463464465466467468469470471472473474475476477478479480481482483484485486487488489490491492493494495496497498499500501502503504505506507508509510511512513514515516517518519520521522523524525526527528529530531532533534535536537538539540541542543544545546547548549550551552553554555556557558559560561562563564565566567568569570571572573574575576577578579580581582583584585586587588589590591592593594595596597598599600601602603604605606607608609610611612613614615616617618619620621622623624625626627628629630631632633634635636637638639640641642643644645646647648649650651652653654655656657658659660661662663664665666667668669670671672673674675676677678679680681682683684685686687688689690691692693694695696697698699700701702703704705706707708709710711712713714715716717718719720721722723724725726727728729730731732733734735736737738739740741742743744745746747748749750751752753754755756757758759760761762763764765766767768769770771772773774775776777778779780781782783784785786787788789790791792793794795796797798799800801802803804805806807808809810811812813814815816817818819820821822823824825826827828829830831832833834835836837838839840841842843844845846847848849850851852853854855856857858859860861862863864865866867868869870871872873874875876877878879880881882883884885886887888889890891892893894895896897898899900901902903904905906907908909910911912913914915916917918919920921922923924925926927928929930931932933934935936937938939940941942943944945946947948949950951952953954955956957958959960961962963964965966967968969970971972973974975976977978979980981982983984985986987988989990991992993994995996997998999100010011002100310041005100610071008100910101011101210131014101510161017101810191020102110221023102410251026102710281029103010311032103310341035103610371038103910401041104210431044104510461047104810491050105110521053105410551056105710581059106010611062106310641065106610671068106910701071107210731074107510761077107810791080108110821083108410851086108710881089109010911092109310941095109610971098109911001101110211031104110511061107110811091110111111121113111411151116111711181119112011211122112311241125112611271128112911301131113211331134113511361137113811391140114111421143114411451146114711481149115011511152115311541155115611571158115911601161116211631164116511661167116811691170117111721173117411751176117711781179118011811182118311841185118611871188118911901191119211931194119511961197119811991200120112021203120412051206120712081209121012111212121312141215121612171218121912201221122212231224122512261227122812291230123112321233123412351236123712381239124012411242124312441245124612471248124912501251125212531254125512561257125812591260126112621263126412651266126712681269127012711272127312741275127612771278127912801281128212831284128512861287128812891290129112921293129412951296129712981299130013011302130313041305130613071308130913101311131213131314131513161317131813191320132113221323132413251326132713281329133013311332133313341335133613371338133913401341134213431344134513461347134813491350135113521353135413551356135713581359136013611362136313641365136613671368136913701371137213731374137513761377137813791380138113821383138413851386138713881389139013911392139313941395139613971398139914001401140214031404140514061407140814091410141114121413141414151416141714181419142014211422142314241425142614271428142914301431143214331434143514361437143814391440144114421443144414451446144714481449145014511452145314541455145614571458145914601461146214631464146514661467146814691470147114721473147414751476147714781479148014811482148314841485148614871488148914901491149214931494149514961497149814991500150115021503150415051506150715081509151015111512151315141515151615171518151915201521152215231524152515261527152815291530153115321533153415351536153715381539154015411542154315441545154615471548154915501551155215531554155515561557155815591560156115621563156415651566156715681569157015711572157315741575157615771578157915801581158215831584158515861587158815891590159115921593159415951596159715981599160016011602160316041605160616071608160916101611161216131614161516161617161816191620162116221623162416251626162716281629163016311632163316341635163616371638163916401641164216431644164516461647164816491650165116521653165416551656165716581659166016611662166316641665166616671668166916701671167216731674167516761677167816791680168116821683168416851686168716881689169016911692169316941695169616971698169917001701170217031704170517061707170817091710171117121713171417151716171717181719172017211722172317241725172617271728172917301731173217331734173517361737173817391740174117421743174417451746174717481749175017511752175317541755175617571758175917601761176217631764176517661767176817691770177117721773177417751776177717781779178017811782178317841785178617871788178917901791179217931794179517961797179817991800180118021803180418051806180718081809181018111812181318141815181618171818181918201821182218231824182518261827182818291830183118321833183418351836183718381839184018411842184318441845184618471848184918501851185218531854185518561857185818591860186118621863186418651866186718681869187018711872187318741875187618771878187918801881188218831884188518861887188818891890189118921893189418951896189718981899190019011902190319041905190619071908190919101911191219131914191519161917191819191920192119221923192419251926192719281929193019311932193319341935193619371938193919401941194219431944194519461947194819491950195119521953195419551956195719581959196019611962196319641965196619671968196919701971197219731974197519761977197819791980198119821983198419851986198719881989199019911992199319941995199619971998199920002001200220032004200520062007200820092010201120122013201420152016201720182019202020212022202320242025202620272028202920302031203220332034203520362037203820392040204120422043204420452046204720482049205020512052205320542055205620572058205920602061206220632064206520662067206820692070207120722073207420752076207720782079208020812082208320842085208620872088208920902091209220932094209520962097209820992100210121022103210421052106210721082109211021112112211321142115211621172118211921202121212221232124212521262127212821292130213121322133213421352136213721382139214021412142214321442145214621472148214921502151215221532154215521562157215821592160216121622163216421652166216721682169217021712172217321742175217621772178217921802181218221832184218521862187218821892190219121922193219421952196219721982199220022012202220322042205220622072208220922102211221222132214221522162217221822192220222122222223222422252226222722282229223022312232223322342235223622372238223922402241224222432244224522462247224822492250225122522253225422552256225722582259226022612262226322642265226622672268226922702271227222732274227522762277227822792280228122822283228422852286228722882289229022912292229322942295229622972298229923002301230223032304230523062307230823092310231123122313231423152316231723182319232023212322232323242325232623272328232923302331233223332334233523362337233823392340234123422343234423452346234723482349235023512352235323542355235623572358235923602361236223632364236523662367236823692370237123722373237423752376237723782379238023812382238323842385238623872388238923902391239223932394239523962397239823992400240124022403240424052406240724082409241024112412241324142415241624172418241924202421242224232424242524262427242824292430243124322433243424352436243724382439244024412442244324442445244624472448244924502451245224532454245524562457245824592460246124622463246424652466246724682469247024712472247324742475247624772478247924802481248224832484248524862487248824892490249124922493249424952496249724982499250025012502250325042505250625072508250925102511251225132514251525162517251825192520252125222523252425252526252725282529253025312532253325342535253625372538253925402541254225432544254525462547254825492550255125522553255425552556255725582559256025612562256325642565256625672568256925702571257225732574257525762577257825792580258125822583258425852586258725882589259025912592259325942595259625972598259926002601260226032604260526062607260826092610261126122613261426152616261726182619262026212622262326242625262626272628262926302631263226332634263526362637263826392640264126422643264426452646264726482649265026512652265326542655265626572658265926602661266226632664266526662667266826692670267126722673267426752676267726782679268026812682268326842685268626872688268926902691269226932694269526962697269826992700270127022703270427052706270727082709271027112712271327142715271627172718271927202721272227232724272527262727272827292730273127322733273427352736273727382739274027412742274327442745274627472748274927502751275227532754275527562757275827592760276127622763276427652766276727682769277027712772277327742775277627772778277927802781278227832784278527862787278827892790279127922793279427952796279727982799280028012802280328042805280628072808280928102811281228132814281528162817281828192820282128222823282428252826282728282829283028312832283328342835283628372838283928402841284228432844284528462847284828492850285128522853285428552856285728582859286028612862286328642865286628672868286928702871287228732874287528762877287828792880288128822883288428852886288728882889289028912892289328942895289628972898289929002901290229032904290529062907290829092910291129122913291429152916291729182919292029212922292329242925292629272928292929302931293229332934293529362937293829392940294129422943294429452946294729482949295029512952295329542955295629572958295929602961296229632964296529662967296829692970297129722973297429752976297729782979298029812982298329842985298629872988298929902991299229932994299529962997299829993000300130023003300430053006300730083009301030113012301330143015301630173018301930203021302230233024302530263027302830293030303130323033303430353036303730383039304030413042304330443045304630473048304930503051305230533054305530563057305830593060306130623063306430653066306730683069307030713072307330743075307630773078307930803081308230833084308530863087308830893090309130923093309430953096309730983099310031013102310331043105310631073108310931103111311231133114311531163117311831193120312131223123312431253126312731283129313031313132313331343135313631373138313931403141314231433144314531463147314831493150315131523153315431553156315731583159316031613162316331643165316631673168316931703171317231733174317531763177317831793180318131823183318431853186318731883189319031913192319331943195319631973198319932003201320232033204320532063207320832093210321132123213321432153216321732183219322032213222322332243225322632273228322932303231323232333234323532363237323832393240324132423243324432453246324732483249325032513252325332543255325632573258325932603261326232633264326532663267326832693270327132723273327432753276327732783279328032813282328332843285328632873288328932903291329232933294329532963297329832993300330133023303330433053306330733083309331033113312331333143315331633173318331933203321332233233324332533263327332833293330333133323333333433353336333733383339334033413342334333443345334633473348334933503351335233533354335533563357335833593360336133623363336433653366336733683369337033713372337333743375337633773378337933803381338233833384338533863387338833893390339133923393339433953396339733983399340034013402340334043405340634073408340934103411341234133414341534163417341834193420342134223423342434253426342734283429343034313432343334343435343634373438343934403441344234433444344534463447344834493450345134523453345434553456345734583459346034613462346334643465346634673468346934703471347234733474347534763477347834793480348134823483348434853486348734883489349034913492349334943495349634973498349935003501350235033504350535063507350835093510351135123513351435153516351735183519352035213522352335243525352635273528352935303531353235333534353535363537353835393540354135423543354435453546354735483549355035513552355335543555355635573558355935603561356235633564356535663567356835693570357135723573357435753576357735783579358035813582358335843585358635873588358935903591359235933594359535963597359835993600360136023603360436053606360736083609361036113612361336143615361636173618361936203621362236233624362536263627362836293630363136323633363436353636363736383639364036413642364336443645364636473648364936503651365236533654365536563657365836593660366136623663366436653666366736683669367036713672367336743675367636773678367936803681368236833684368536863687368836893690369136923693369436953696369736983699370037013702370337043705370637073708370937103711371237133714371537163717371837193720372137223723372437253726372737283729373037313732373337343735373637373738373937403741374237433744374537463747374837493750375137523753375437553756375737583759376037613762376337643765376637673768376937703771377237733774377537763777377837793780378137823783378437853786378737883789379037913792379337943795379637973798379938003801380238033804380538063807380838093810381138123813381438153816381738183819382038213822382338243825382638273828382938303831383238333834383538363837383838393840384138423843384438453846384738483849385038513852385338543855385638573858385938603861386238633864386538663867386838693870387138723873387438753876387738783879388038813882388338843885388638873888388938903891389238933894389538963897389838993900390139023903390439053906390739083909391039113912391339143915391639173918391939203921392239233924392539263927392839293930393139323933393439353936393739383939394039413942394339443945394639473948394939503951395239533954395539563957395839593960396139623963396439653966396739683969397039713972397339743975397639773978397939803981398239833984398539863987398839893990399139923993399439953996399739983999400040014002400340044005400640074008400940104011401240134014401540164017401840194020402140224023402440254026402740284029403040314032403340344035403640374038 |
- {
- "count": 7,
- "posts": [
- {
- "post_id": "699308fa0000000016009697",
- "source_id": "xhs_699308fa0000000016009697",
- "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "核心观点:越正确、越专业的选题,爆的概率可能越低。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp"
- },
- {
- "index": 2,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp"
- },
- {
- "index": 3,
- "content": "好选题需要经过‘情绪审核’而非仅仅是‘大脑审核’。发之前的犹豫和羞耻感是好选题的防伪标签。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp"
- },
- {
- "index": 4,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp"
- },
- {
- "index": 5,
- "content": "羞耻感的本质:触碰到了真实但平时大家不敢说出口、被社交礼仪包住的公共痛点。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp"
- },
- {
- "index": 6,
- "content": "冒犯感的本质:是对某种‘正确共识’的冒犯,踩到了大众的神经压力点。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp"
- },
- {
- "index": 7,
- "content": "原理:创作者的安全感等于观众的无感,没有风险等于没有情绪触发,难以产生转发和爆发。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp"
- },
- {
- "index": 8,
- "content": "爆款逻辑:不仅是加固理念(正确的话),更重要的是‘撕裂一个信念’(圣经句的崩坏场景)。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp"
- },
- {
- "index": 9,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp"
- },
- {
- "index": 10,
- "content": "实操第一招:寻找正确共识的失灵瞬间。列出赛道大号反复讲的共识,追问:‘什么情况下,一个人严格按这句话做,反而越做越差?’",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp"
- },
- {
- "index": 11,
- "content": "实操第二招:去竞品评论区找‘但是’。搜索那些‘道理我都懂,但是……’的评论,其后跟着的就是被市场验证过的、现成的圣经句裂缝。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp"
- },
- {
- "index": 12,
- "content": "创作认知:观众缺的不是正确答案,而是有人帮他们说出‘这个正确答案在你身上根本不好使’。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "爆款选题的精准定位法",
- "purpose": "通过撕裂正确共识寻找具有情绪穿透力的选题切入点",
- "业务阶段": [
- "选题"
- ],
- "steps": [
- {
- "id": "s1",
- "intent": "挖掘正确共识的失灵瞬间",
- "directive": "列出赛道大号反复强调的共识(圣经句),追问:『什么情况下,一个人严格按这句话做,反而越做越差?』从而找到共识的裂缝。",
- "output": "共识失效的具体场景",
- "出处": [
- "图10"
- ],
- "创作阶段": "定向",
- "动作": "反向追问",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "爆款选题定位",
- "candidate": "爆款选题定位",
- "link": "新建",
- "score": 0.5596,
- "top": [
- {
- "name": "痛点问题",
- "score": 0.5596,
- "path": "/理念/知识/商业/产品服务/痛点问题"
- },
- {
- "name": "标题",
- "score": 0.5412,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "价值定价",
- "score": 0.5256,
- "path": "/理念/知识/商业/产品服务/价值定价"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "共识反向追问",
- "candidate": "共识反向追问",
- "link": "新建",
- "score": 0.6547,
- "top": [
- {
- "name": "共识论证",
- "score": 0.6547,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/共识论证"
- },
- {
- "name": "反问式",
- "score": 0.6261,
- "path": "/架构/修辞/修辞意象/句式辞格/问答句式/反问式"
- },
- {
- "name": "逻辑反转",
- "score": 0.6141,
- "path": "/架构/叙事/叙事技法/戏剧张力/反转/逻辑反转"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "挖掘共识裂缝",
- "candidate": "挖掘共识裂缝",
- "link": "新建",
- "score": 0.4976,
- "top": [
- {
- "name": "揭示溯因",
- "score": 0.4976,
- "path": "/表达/论证说理/分析论证/揭示溯因"
- },
- {
- "name": "深度展开",
- "score": 0.4882,
- "path": "/表达/信息传达/传达手法/信息呈现/陈列展示/深度展开"
- },
- {
- "name": "矛盾冲突",
- "score": 0.4852,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "intent": "从竞品评论区捕获负面反馈",
- "directive": "搜索竞品下方出现『道理我都懂,但是……』、『说得对但是……』的评论。这类评论后跟随的内容即为被市场验证过的现成痛点。",
- "output": "真实的共识裂缝/用户痛点",
- "出处": [
- "图11"
- ],
- "创作阶段": "定向",
- "动作": "评论区挖掘",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "用户负面反馈",
- "candidate": "用户负面反馈",
- "link": "新建",
- "score": 0.6045,
- "top": [
- {
- "name": "消费体验",
- "score": 0.6045,
- "path": "/理念/观念/个人观念/人生感悟/内心感受/消费体验"
- },
- {
- "name": "服务争议",
- "score": 0.5459,
- "path": "/理念/事件/社会事件/服务争议"
- },
- {
- "name": "痛点问题",
- "score": 0.5437,
- "path": "/理念/知识/商业/产品服务/痛点问题"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "评论区捕获法",
- "candidate": "评论区捕获法",
- "link": "新建",
- "score": 0.6038,
- "top": [
- {
- "name": "截图引用",
- "score": 0.6038,
- "path": "/呈现/视觉/视觉制作/素材来源/截图引用"
- },
- {
- "name": "即时捕捉",
- "score": 0.5877,
- "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄方式/即时捕捉"
- },
- {
- "name": "讽刺评论",
- "score": 0.5778,
- "path": "/架构/修辞/语调风格/讽刺犀利/讽刺手法/讽刺评论"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "识别真实痛点",
- "candidate": "识别真实痛点",
- "link": "新建",
- "score": 0.4741,
- "top": [
- {
- "name": "核心点明",
- "score": 0.4741,
- "path": "/表达/信息传达/传达手法/强调突出/核心点明"
- },
- {
- "name": "解决方案",
- "score": 0.4688,
- "path": "/表达/论证说理/解决方案"
- },
- {
- "name": "数据实证",
- "score": 0.4673,
- "path": "/表达/论证说理/证据支撑/数据实证"
- }
- ]
- }
- ]
- }
- ],
- "dropped": []
- },
- {
- "id": "k2",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "选题审核的情绪漏斗原理",
- "业务阶段": [
- "选题"
- ],
- "出处": [
- "图3",
- "图7",
- "图8"
- ],
- "主张": "好选题应通过情绪审核而非大脑审核,羞耻感是高质选题的防伪标签。",
- "支撑": [
- {
- "小标题": "安全感与无感对称",
- "形式": "机制",
- "内容": "创作者的安全感等于观众的无感。没有潜在风险和冲突的选题无法触发情绪,难以产生转发爆发。"
- },
- {
- "小标题": "撕裂信念产生爆发力",
- "形式": "影响",
- "内容": "爆款不仅是加固理念(说正确的话),更重要的是撕裂一个既有信念(展示圣经句崩坏的场景)。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "选题审核逻辑",
- "candidate": "选题审核逻辑",
- "link": "新建",
- "score": 0.5482,
- "top": [
- {
- "name": "逻辑原理",
- "score": 0.5482,
- "path": "/理念/知识/思想/逻辑原理"
- },
- {
- "name": "应用逻辑",
- "score": 0.5413,
- "path": "/理念/知识/思想/逻辑原理/应用逻辑"
- },
- {
- "name": "逻辑异常",
- "score": 0.5286,
- "path": "/理念/知识/思想/逻辑原理/逻辑异常"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "羞耻感",
- "candidate": "羞耻感",
- "link": "新建",
- "score": 0.6268,
- "top": [
- {
- "name": "情感",
- "score": 0.6268,
- "path": "/情感"
- },
- {
- "name": "美感",
- "score": 0.6123,
- "path": "/情感/美感"
- },
- {
- "name": "共情",
- "score": 0.5855,
- "path": "/情感/共情"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "撕裂既有信念",
- "candidate": "撕裂既有信念",
- "link": "新建",
- "score": 0.4839,
- "top": [
- {
- "name": "矛盾冲突",
- "score": 0.4839,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "情感张力",
- "score": 0.4758,
- "path": "/表达/论证说理/分析论证/对比反差/情感张力"
- },
- {
- "name": "真相本质",
- "score": 0.4716,
- "path": "/表达/论证说理/分析论证/揭示溯因/真相本质"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "产生爆发力",
- "candidate": "产生爆发力",
- "link": "新建",
- "score": 0.4715,
- "top": [
- {
- "name": "裂变",
- "score": 0.4715,
- "path": "/行为引导/裂变"
- },
- {
- "name": "科普",
- "score": 0.4222,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "情感抒发",
- "score": 0.4089,
- "path": "/情感联结/情感抒发"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "what",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 1
- },
- "title": "爆款选题的两大核心特征",
- "业务阶段": [
- "选题"
- ],
- "出处": [
- "图5",
- "图6"
- ],
- "界定": "指能引发用户强烈反馈(羞耻或被冒犯)的选题本质。 ",
- "主体": [
- {
- "小标题": "羞耻感与冒犯感的界定",
- "形式": "判据",
- "条目": [
- {
- "词": "羞耻感",
- "说明": "触碰了真实但平时没人敢公开说的、被社交礼仪包裹的公共痛点。"
- },
- {
- "词": "冒犯感",
- "说明": "对某种『正确共识』的撕裂,踩中了大众的神经压力点。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "爆款选题特征",
- "candidate": "爆款选题特征",
- "link": "新建",
- "score": 0.5388,
- "top": [
- {
- "name": "人物特征",
- "score": 0.5388,
- "path": "/表象/视觉/实体/人物/人物特征"
- },
- {
- "name": "产品特征",
- "score": 0.5309,
- "path": "/理念/知识/商业/产品服务/产品特征"
- },
- {
- "name": "本质特征",
- "score": 0.5066,
- "path": "/理念/知识/思想/概念范畴/性质属性/本质特征"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "被冒犯感",
- "candidate": "被冒犯感",
- "link": "新建",
- "score": 0.5836,
- "top": [
- {
- "name": "厌恶反感",
- "score": 0.5836,
- "path": "/情感/共情/厌恶反感"
- },
- {
- "name": "共情",
- "score": 0.5745,
- "path": "/情感/共情"
- },
- {
- "name": "情感",
- "score": 0.5617,
- "path": "/情感"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "引发强烈反馈",
- "candidate": "引发强烈反馈",
- "link": "新建",
- "score": 0.581,
- "top": [
- {
- "name": "情感共鸣",
- "score": 0.581,
- "path": "/表达/互动引导/情感连接/情感共鸣"
- },
- {
- "name": "情感强化",
- "score": 0.5726,
- "path": "/表达/信息传达/传达手法/强调突出/情感强化"
- },
- {
- "name": "强调突出",
- "score": 0.5484,
- "path": "/表达/信息传达/传达手法/强调突出"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "698481e1000000000a02a7c1",
- "source_id": "xhs_698481e1000000000a02a7c1",
- "title": "7种编剧常用的叙事结构,写剧不用愁!",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "三幕式结构定义及第一幕要素(背景、人设、核心冲突触发)。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp"
- },
- {
- "index": 2,
- "content": "三幕式结构的第二幕(发展主体、冲突升级、解决受挫)和第三幕(高潮爆发、冲突收尾);英雄之旅结构的核心(平凡人到英雄)及“启程、考验、归来”节点。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp"
- },
- {
- "index": 3,
- "content": "英雄之旅适用题材;非线性结构定义(时间拆解重组、闪回倒叙、多视角)及其目的(制造悬念、增强张力);环形结构定义(首尾呼应、闭环)。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp"
- },
- {
- "index": 4,
- "content": "环形结构分类(非循环类的宿命感/圆满感、带循环类的重复尝试);多线叙事结构定义(多线并行、节点汇合)及其作用(丰富维度、提升密度)。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp"
- },
- {
- "index": 5,
- "content": "嵌套式结构定义(层层递进、戏中戏、引子与内层呼应);反结构定义(打破框架、碎片化拼接、注重氛围和情绪)。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp"
- },
- {
- "index": 6,
- "content": "反结构的特征(无核心冲突、无传统结局,靠状态和细节打动观众)及适用题材。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "编剧常用7种叙事结构手册",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片1",
- "卡片2",
- "卡片3",
- "卡片4",
- "卡片5",
- "卡片6"
- ],
- "界定": "本文梳理了编剧创作中用于组织故事情境、驱动情节发展的7种核心逻辑框架。",
- "主体": [
- {
- "小标题": "1. 三幕式结构",
- "形式": "定义与构成",
- "条目": [
- {
- "词": "第一幕(开端)",
- "说明": "包含背景交代、人设建立及核心冲突触发。"
- },
- {
- "词": "第二幕(发展)",
- "说明": "冲突升级、遭遇阻碍并进行成长铺垫。"
- },
- {
- "词": "第三幕(高潮与结局)",
- "说明": "矛盾全面爆发并最终解决收尾。"
- }
- ]
- },
- {
- "小标题": "2. 英雄之旅结构",
- "形式": "定义与核心",
- "内容": "核心在于“平凡人到英雄的蜕变”。",
- "条目": [
- {
- "词": "启程",
- "说明": "主观或客观原因离开舒适区。"
- },
- {
- "词": "考验",
- "说明": "面对挑战、结识盟友或遭遇反派,实现认知突破。"
- },
- {
- "词": "归来",
- "说明": "战胜危机,获得成长或实质性收获。"
- }
- ]
- },
- {
- "小标题": "3. 非线性结构",
- "形式": "定义与目的",
- "内容": "打破时间先后顺序,通过重组故事序列制造悬念,增强戏剧张力。",
- "条目": [
- {
- "词": "常用手法",
- "说明": "闪回、闪前、插叙、倒叙或多视角切换。"
- }
- ]
- },
- {
- "小标题": "4. 环形结构",
- "形式": "分类及特征",
- "内容": "首尾呼应形成闭环。",
- "条目": [
- {
- "词": "非循环类",
- "说明": "场景、台词或人物状态的呼应,传达宿命感或圆满感。"
- },
- {
- "词": "带循环类",
- "说明": "主角反复经历一段事件并尝试在该逻辑中打破循环。"
- }
- ]
- },
- {
- "小标题": "5. 多线叙事结构",
- "形式": "定义与作用",
- "内容": "多条独立故事线并行推进并在节点汇合,适合群像戏,用于丰富故事维度和提升信息密度。"
- },
- {
- "小标题": "6. 嵌套式结构",
- "形式": "定义",
- "内容": "故事中嵌套故事(如戏中戏、梦中梦),通常用于探讨真实与虚幻等深层主题。"
- },
- {
- "小标题": "7. 反结构",
- "形式": "特征",
- "内容": "打破传统框架,不追求完整性或核心冲突,侧重碎片化拼接。",
- "条目": [
- {
- "词": "核心重点",
- "说明": "注重氛围营造、情绪表达和对人性的探讨,靠状态和细节打动观众。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "叙事框架",
- "candidate": "叙事框架",
- "link": "新建",
- "score": 0.719,
- "top": [
- {
- "name": "历史叙事",
- "score": 0.719,
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
- },
- {
- "name": "概念范畴",
- "score": 0.6032,
- "path": "/理念/知识/思想/概念范畴"
- },
- {
- "name": "构图",
- "score": 0.5822,
- "path": "/表象/视觉/画面/构图"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "结构化组织",
- "candidate": "结构化组织",
- "link": "新建",
- "score": 0.7262,
- "top": [
- {
- "name": "叙事组织",
- "score": 0.7262,
- "path": "/架构/叙事/叙事组织"
- },
- {
- "name": "结构化对比",
- "score": 0.7113,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/对比论证/结构化对比"
- },
- {
- "name": "时间组织",
- "score": 0.7035,
- "path": "/架构/叙事/叙事组织/脉络铺排/时间组织"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "戏剧张力",
- "candidate": "戏剧张力",
- "link": "新建",
- "score": 0.6394,
- "top": [
- {
- "name": "悬念期待",
- "score": 0.6394,
- "path": "/认知/好奇/悬念期待"
- },
- {
- "name": "认知颠覆",
- "score": 0.5489,
- "path": "/认知/惊奇/认知颠覆"
- },
- {
- "name": "反差冲击",
- "score": 0.5446,
- "path": "/认知/惊奇/反差冲击"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "制造悬念",
- "candidate": "制造悬念",
- "link": "新建",
- "score": 0.8689,
- "top": [
- {
- "name": "悬念设置",
- "score": 0.8689,
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
- },
- {
- "name": "情感铺垫",
- "score": 0.6002,
- "path": "/结构/叙事推进/铺垫准备/情感铺垫"
- },
- {
- "name": "氛围营造",
- "score": 0.5799,
- "path": "/表达/氛围营造"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "故事情节创作",
- "candidate": "故事情节创作",
- "link": "新建",
- "score": 0.5024,
- "top": [
- {
- "name": "科普",
- "score": 0.5024,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "情感抒发",
- "score": 0.4859,
- "path": "/情感联结/情感抒发"
- },
- {
- "name": "事实呈现",
- "score": 0.4839,
- "path": "/信息传递/事实呈现"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "67e2e39b0000000003028ff0",
- "source_id": "xhs_67e2e39b0000000003028ff0",
- "title": "剧本创作:理解前提、人物、冲突",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "前提的定义与构成:前提是剧本的目标和核心思想。有效前提的公示:作者立场+人物+冲突+结论。情感(欲望、恐惧等)可以驱动并决定前提。人物最突出的特征由前提赋予。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp"
- },
- {
- "index": 2,
- "content": "人物的三维度塑造:生理维度(性别、年龄、外表等)、社会维度(阶层、职业、教育等)、心理维度(道德标准、志向、挫折、性格等)。人物的发展是其面对冲突的反应,人物的决定与对手的决定互为因果推动剧情。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp"
- },
- {
- "index": 3,
- "content": "人物意志力与关系:人物需有足够的毅力和能力支撑斗争。剧作家需通过:我应该做什么?别人会做什么?什么应该被完成?三个问题思考情节。主使人物(主角)和对立人物(对手)必须同样强大、实力相当。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp"
- },
- {
- "index": 4,
- "content": "冲突的四种类型:1.静态(人物无发展,无升级能力);2.跳跃(迫使人物做出与其本性不符的推延行动);3.缓慢升级(由前提和三维度人物共同导致的自然、持续紧张的冲突);4.预示(即张力,坚定对手之间互不妥协的预示)。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp"
- },
- {
- "index": 5,
- "content": "冲突的发现与升级逻辑:可以从周遭人的性格品质中发现冲突(如贪婪、自卑、诚实等)。冲突的基础是“攻击—反击”,通过势均力敌的对手使冲突持续升级,直至高潮。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp"
- },
- {
- "index": 6,
- "content": "剧本结构要素:1.过渡(小冲突,使人物精神状态转变);2.切入点(引发连串事件的决定点或转折点);3.危机(导致事态决定性变化的转折点);4.高潮(危机的爆发点);5.结局(无论生死的结果)。每个场景都应包含前提、人物、冲突、过渡、危机、高潮和结局的呈现。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "剧本创作的核心构建方法",
- "purpose": "基于前提、人物与冲突三大要素构建完整的剧本场景或故事框架",
- "业务阶段": [
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "intent": "确立剧本前提",
- "directive": "依据“作者立场+人物+冲突+结论”公式确立目标与核心思想。由情感(欲望、恐惧等)驱动并赋予人物核心特征。",
- "output": "剧本前提公式/核心思想",
- "出处": [
- "卡片1"
- ],
- "创作阶段": "定向",
- "动作": "确立主题",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "剧本前提",
- "candidate": "剧本前提",
- "link": "新建",
- "score": 0.5583,
- "top": [
- {
- "name": "概念构想",
- "score": 0.5583,
- "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想"
- },
- {
- "name": "标题",
- "score": 0.546,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "场景感悟",
- "score": 0.5445,
- "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "逻辑公式",
- "candidate": "逻辑公式",
- "link": "新建",
- "score": 0.7576,
- "top": [
- {
- "name": "逻辑",
- "score": 0.7576,
- "path": "/架构/逻辑"
- },
- {
- "name": "假设逻辑",
- "score": 0.74,
- "path": "/架构/逻辑/叙事逻辑/假设逻辑"
- },
- {
- "name": "逻辑推论",
- "score": 0.7125,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/逻辑推论"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "确立核心思想",
- "candidate": "确立核心思想",
- "link": "新建",
- "score": 0.6914,
- "top": [
- {
- "name": "确立基点",
- "score": 0.6914,
- "path": "/结构/叙事推进/开篇引入/直述开篇/确立基点"
- },
- {
- "name": "定性确立",
- "score": 0.6094,
- "path": "/表达/论证说理/分析论证/论证评判/定性确立"
- },
- {
- "name": "核心点明",
- "score": 0.6092,
- "path": "/表达/信息传达/传达手法/强调突出/核心点明"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "intent": "进行人物三维度塑造",
- "directive": "从生理(性别/外表)、社会(阶层/职业)和心理(道德/志向)三个维度填充细节。确保主使人物与对立人物实力相当。",
- "output": "多维人物画像",
- "出处": [
- "卡片2",
- "卡片3"
- ],
- "创作阶段": "构思",
- "动作": "人物建模",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "人物塑造",
- "candidate": "人物塑造",
- "link": "新建",
- "score": 0.813,
- "top": [
- {
- "name": "人物形象",
- "score": 0.813,
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
- },
- {
- "name": "人物",
- "score": 0.752,
- "path": "/表象/视觉/实体/人物"
- },
- {
- "name": "人物特征",
- "score": 0.7485,
- "path": "/表象/视觉/实体/人物/人物特征"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "多维填充",
- "candidate": "多维填充",
- "link": "新建",
- "score": 0.5503,
- "top": [
- {
- "name": "多色配色",
- "score": 0.5503,
- "path": "/呈现/视觉/视觉制作/色彩调性/配色组合/多色配色"
- },
- {
- "name": "三维建模合成",
- "score": 0.521,
- "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成"
- },
- {
- "name": "元素编排",
- "score": 0.5205,
- "path": "/呈现/视觉/视觉制作/构图编排/空间布局/元素编排"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "建立人物深度",
- "candidate": "建立人物深度",
- "link": "新建",
- "score": 0.6284,
- "top": [
- {
- "name": "人物引入",
- "score": 0.6284,
- "path": "/表达/形象塑造/人物引入"
- },
- {
- "name": "深度展开",
- "score": 0.6216,
- "path": "/表达/信息传达/传达手法/信息呈现/陈列展示/深度展开"
- },
- {
- "name": "传达深度",
- "score": 0.6183,
- "path": "/表达/信息传达/传达深度"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "intent": "设计冲突发现与升级路径",
- "directive": "从性格品质中发现冲突,通过“攻击—反击”模式及势均力敌的对抗使冲突自然持续升级。",
- "output": "冲突升级轨迹图",
- "出处": [
- "卡片5"
- ],
- "创作阶段": "结构",
- "动作": "设计对抗",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "剧情冲突",
- "candidate": "剧情冲突",
- "link": "新建",
- "score": 0.7419,
- "top": [
- {
- "name": "冲突对抗",
- "score": 0.7419,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "战争冲突",
- "score": 0.6878,
- "path": "/理念/事件/政治事件/战争冲突"
- },
- {
- "name": "地缘冲突",
- "score": 0.644,
- "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "攻击反击模式",
- "candidate": "攻击反击模式",
- "link": "新建",
- "score": 0.6754,
- "top": [
- {
- "name": "激进攻击",
- "score": 0.6754,
- "path": "/架构/修辞/语调风格/强硬对抗/激进攻击"
- },
- {
- "name": "反击话术",
- "score": 0.6576,
- "path": "/架构/策略/认知引导/话语影响/话术策略/反击话术"
- },
- {
- "name": "行为对抗",
- "score": 0.6077,
- "path": "/架构/叙事/叙事技法/戏剧张力/冲突/行为对抗"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "维持戏剧张力",
- "candidate": "维持戏剧张力",
- "link": "新建",
- "score": 0.7063,
- "top": [
- {
- "name": "情感张力",
- "score": 0.7063,
- "path": "/表达/论证说理/分析论证/对比反差/情感张力"
- },
- {
- "name": "悬念设置",
- "score": 0.6374,
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
- },
- {
- "name": "叙事推进",
- "score": 0.6086,
- "path": "/结构/叙事推进"
- }
- ]
- }
- ]
- },
- {
- "id": "s4",
- "intent": "构建场景结构要素",
- "directive": "在每个场景中依次埋入:切入点(决定点)→ 过渡(心理转变)→ 危机(转折点)→ 高潮(爆发点)→ 结局。",
- "output": "场景结构链条",
- "出处": [
- "卡片6"
- ],
- "创作阶段": "结构",
- "动作": "场景编排",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "场景构建",
- "candidate": "场景构建",
- "link": "新建",
- "score": 0.783,
- "top": [
- {
- "name": "场景氛围",
- "score": 0.783,
- "path": "/表象/视觉/画面/后期/情绪意境/场景氛围"
- },
- {
- "name": "场景形象",
- "score": 0.7811,
- "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
- },
- {
- "name": "场景感悟",
- "score": 0.7591,
- "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "场景结构链条",
- "candidate": "场景结构链条",
- "link": "新建",
- "score": 0.6755,
- "top": [
- {
- "name": "对话结构",
- "score": 0.6755,
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
- },
- {
- "name": "场景描写",
- "score": 0.6535,
- "path": "/架构/修辞/描写刻画/细节描绘/场景描写"
- },
- {
- "name": "叙事逻辑",
- "score": 0.6454,
- "path": "/架构/逻辑/叙事逻辑"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "引导剧情节奏",
- "candidate": "引导剧情节奏",
- "link": "新建",
- "score": 0.6845,
- "top": [
- {
- "name": "推进节奏",
- "score": 0.6845,
- "path": "/结构/叙事推进/推进节奏"
- },
- {
- "name": "叙事推进",
- "score": 0.6571,
- "path": "/结构/叙事推进"
- },
- {
- "name": "叙事推进节点",
- "score": 0.6495,
- "path": "/结构/叙事推进/叙事推进节点"
- }
- ]
- }
- ]
- }
- ],
- "dropped": []
- },
- {
- "id": "k2",
- "type": "what",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 2
- },
- "title": "人物维度构造要素表",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片2"
- ],
- "界定": "从生理、社会、心理三个层面解析人物深度。适用于任何虚构人物的基本属性填充。",
- "主体": [
- {
- "小标题": "三维度构成",
- "形式": "清单",
- "条目": [
- {
- "词": "生理维度",
- "说明": "性别、年龄、外表等外化特征"
- },
- {
- "词": "社会维度",
- "说明": "阶层、职业、教育等外部关系形态"
- },
- {
- "词": "心理维度",
- "说明": "道德标准、志向、挫折、性格等内在驱动力"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "虚拟人物属性",
- "candidate": "虚拟人物属性",
- "link": "新建",
- "score": 0.6766,
- "top": [
- {
- "name": "虚构人物",
- "score": 0.6766,
- "path": "/表象/视觉/实体/人物/个体/虚构人物"
- },
- {
- "name": "人物特征",
- "score": 0.6525,
- "path": "/表象/视觉/实体/人物/人物特征"
- },
- {
- "name": "人物形象",
- "score": 0.6485,
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "要素分解清单",
- "candidate": "要素分解清单",
- "link": "新建",
- "score": 0.6279,
- "top": [
- {
- "name": "条目列举",
- "score": 0.6279,
- "path": "/架构/逻辑/信息编排逻辑/条目列举"
- },
- {
- "name": "逐条罗列",
- "score": 0.5797,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列"
- },
- {
- "name": "序号列举",
- "score": 0.5767,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "人物丰满化",
- "candidate": "人物丰满化",
- "link": "新建",
- "score": 0.6556,
- "top": [
- {
- "name": "人物引入",
- "score": 0.6556,
- "path": "/表达/形象塑造/人物引入"
- },
- {
- "name": "形象刻画",
- "score": 0.6431,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画"
- },
- {
- "name": "形象塑造",
- "score": 0.6208,
- "path": "/表达/形象塑造"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "what",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 3
- },
- "title": "剧本冲突的四种类型",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片4"
- ],
- "界定": "剧本创作中常见的不同张力表现状态。",
- "主体": [
- {
- "小标题": "冲突分类形态",
- "形式": "分类",
- "条目": [
- {
- "词": "静态冲突",
- "说明": "人物无发展,无升级能力"
- },
- {
- "词": "跳跃冲突",
- "说明": "迫使人物做出与其本性不符的行动"
- },
- {
- "词": "缓慢升级冲突",
- "说明": "由前提与人物性格共同导致的自然持续紧张"
- },
- {
- "词": "预示冲突",
- "说明": "由对手互不妥协形成的张力与预示"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "冲突分类",
- "candidate": "冲突分类",
- "link": "新建",
- "score": 0.7572,
- "top": [
- {
- "name": "冲突对抗",
- "score": 0.7572,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "战争冲突",
- "score": 0.7099,
- "path": "/理念/事件/政治事件/战争冲突"
- },
- {
- "name": "地缘冲突",
- "score": 0.6228,
- "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "状态对比",
- "candidate": "状态对比",
- "link": "复用",
- "score": 0.9993,
- "top": [
- {
- "name": "状态对比",
- "score": 0.9993,
- "path": "/架构/创意/对比反差/并置对比/状态对比"
- },
- {
- "name": "差异对比",
- "score": 0.7452,
- "path": "/架构/创意/对比反差/反差错位/通用反差/差异对比"
- },
- {
- "name": "数据对比",
- "score": 0.7292,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/数据实证/数据对比"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "戏剧张力感",
- "candidate": "戏剧张力感",
- "link": "新建",
- "score": 0.6003,
- "top": [
- {
- "name": "悬念期待",
- "score": 0.6003,
- "path": "/认知/好奇/悬念期待"
- },
- {
- "name": "美感",
- "score": 0.547,
- "path": "/情感/美感"
- },
- {
- "name": "反差冲击",
- "score": 0.5425,
- "path": "/认知/惊奇/反差冲击"
- }
- ]
- }
- ]
- },
- {
- "id": "k4",
- "type": "why",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 3
- },
- "title": "冲突升级的底层机制",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片2",
- "卡片5"
- ],
- "主张": "冲突的发展互为因果,且依赖于双方意志力的对等。",
- "支撑": [
- {
- "小标题": "因果逻辑",
- "形式": "机制",
- "内容": "人物的发展是面对冲突的反应,人物的决定与对手的决定互为因果推动剧情。"
- },
- {
- "小标题": "势均力敌原理",
- "形式": "前提",
- "内容": "主使人物和对立人物必须同样强大。只有通过“攻击—反击”且对手实力相当,冲突才能持续升级直至高潮。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "冲突因果律",
- "candidate": "冲突因果律",
- "link": "新建",
- "score": 0.6924,
- "top": [
- {
- "name": "冲突对抗",
- "score": 0.6924,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "因果推理",
- "score": 0.6865,
- "path": "/理念/知识/思想/逻辑原理/因果推理"
- },
- {
- "name": "因果报应",
- "score": 0.6709,
- "path": "/理念/观念/个人观念/处世智慧/道德伦理/因果报应"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "提升叙事逻辑",
- "candidate": "提升叙事逻辑",
- "link": "新建",
- "score": 0.7343,
- "top": [
- {
- "name": "叙事推进",
- "score": 0.7343,
- "path": "/结构/叙事推进"
- },
- {
- "name": "叙事增色",
- "score": 0.6953,
- "path": "/表达/信息传达/传达深度/补充细化/叙事增色"
- },
- {
- "name": "叙事推进节点",
- "score": 0.6558,
- "path": "/结构/叙事推进/叙事推进节点"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "保证剧情连贯性",
- "candidate": "保证剧情连贯性",
- "link": "新建",
- "score": 0.4455,
- "top": [
- {
- "name": "事实呈现",
- "score": 0.4455,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "科普",
- "score": 0.4385,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "信息传递",
- "score": 0.4181,
- "path": "/信息传递"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "680659e8000000001a007a11",
- "source_id": "xhs_680659e8000000001a007a11",
- "title": "故事设计原理拆解学习",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "故事五部分构成图解:阐述(交代背景动机)、激励事件(发动故事的情节)、进展纠葛(所占篇幅最大)、危机与高潮(情节突转与问题解决)、结局(下降动作)。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp"
- },
- {
- "index": 2,
- "content": "激励事件的构思方式:分为随机(巧合)和有因(抉择);它是吸引观众的“大钩子”,通常定位在故事前1/4处。介绍冲突层面:纠葛分为单一层面(简单型)和跨内心/个人/外界三个层面(复杂型)。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp"
- },
- {
- "index": 3,
- "content": "叙事弧线时序图:展示主情节与次情节在120分钟剧本中的分布规律,主情节通常在30、100分钟处形成跨幕转折点,最后一幕时间最短。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp"
- },
- {
- "index": 4,
- "content": "场景设计核心要素:包含转折点(创造奇、增强好奇心、指引新方向)和铺设伏笔/分晓的技术,通过价值转面(正/负向切换)来维持动感。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp"
- },
- {
- "index": 5,
- "content": "情感转变规律:利用回归递减定理,必须在正面与负面情感间动态交替以防观众审美疲劳;强调“情绪”是短期体验而“情感”具有长期渗透性。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp"
- },
- {
- "index": 6,
- "content": "真正的选择(选择的性质):选择必须发生在两个同等分量或价值的正向欲望(两善取其一)或负向欲望(两恶取其轻)之间,而非简单的非黑即白。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp"
- },
- {
- "index": 7,
- "content": "场景分析五步程序:1.确定冲突(目标与对抗力量);2.标注开篇价值;3.分解为节拍(动作/反应);4.标注结尾价值并比较变化;5.概述节拍并标注转折点位置。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp"
- },
- {
- "index": 8,
- "content": "危机的定义:危机是故事必备的“终极决定”,必须将主人公置于最大压力下的两难之境,揭示其深层性格。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp"
- },
- {
- "index": 9,
- "content": "高潮与结局的逻辑:高潮必须产生价值的剧烈摇摆以打动观众;结局的三个用途:处理次情节高潮、展示影响、通过“壮观场面和真理”融为一体来尊重观众。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "场景分析五步程序",
- "purpose": "通过五个步骤对剧本场景进行深度拆解与价值评估",
- "业务阶段": [
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "intent": "确定冲突",
- "directive": "识别场景中主人公的目标以及与其对立的对抗力量。",
- "output": "明确的冲突对抗关系",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "打磨",
- "动作": "冲突分析",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "冲突对抗",
- "candidate": "冲突对抗",
- "link": "复用",
- "score": 0.9992,
- "top": [
- {
- "name": "冲突对抗",
- "score": 0.9992,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "战争冲突",
- "score": 0.7845,
- "path": "/理念/事件/政治事件/战争冲突"
- },
- {
- "name": "地缘冲突",
- "score": 0.6899,
- "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "明确对立关系",
- "candidate": "明确对立关系",
- "link": "新建",
- "score": 0.6018,
- "top": [
- {
- "name": "矛盾冲突",
- "score": 0.6018,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "对比引入",
- "score": 0.5855,
- "path": "/结构/叙事推进/开篇引入/策略引入/对比引入"
- },
- {
- "name": "对比反差",
- "score": 0.5736,
- "path": "/表达/论证说理/分析论证/对比反差"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "intent": "标注开篇价值",
- "directive": "记录场景开始时人物的情感或处境价值状态(正向或负向)。",
- "output": "起始价值锚点",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "打磨",
- "动作": "价值标注",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "情感价值",
- "candidate": "情感价值",
- "link": "新建",
- "score": 0.8011,
- "top": [
- {
- "name": "情感",
- "score": 0.8011,
- "path": "/理念/情感"
- },
- {
- "name": "情感表达",
- "score": 0.7392,
- "path": "/表象/视觉/行为/人际互动/表达沟通/情感表达"
- },
- {
- "name": "情感体验",
- "score": 0.7345,
- "path": "/理念/观念/个人观念/人生感悟/内心感受/情感体验"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "设定参照系",
- "candidate": "设定参照系",
- "link": "新建",
- "score": 0.6006,
- "top": [
- {
- "name": "基调设定",
- "score": 0.6006,
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
- },
- {
- "name": "设定铺垫",
- "score": 0.5998,
- "path": "/结构/叙事推进/铺垫准备/设定铺垫"
- },
- {
- "name": "确立基点",
- "score": 0.5838,
- "path": "/结构/叙事推进/开篇引入/直述开篇/确立基点"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "intent": "分解为节拍",
- "directive": "将场景拆解为微观的“动作/反应”循环。",
- "output": "动作/反应链条",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "打磨",
- "动作": "节拍分解",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "动作反应",
- "candidate": "动作反应",
- "link": "新建",
- "score": 0.7522,
- "top": [
- {
- "name": "反应回应",
- "score": 0.7522,
- "path": "/表象/视觉/行为/人际互动/反应回应"
- },
- {
- "name": "动作姿态",
- "score": 0.6943,
- "path": "/表象/视觉/行为/表演行为/舞蹈/动作姿态"
- },
- {
- "name": "惊异反应",
- "score": 0.6645,
- "path": "/表象/视觉/行为/人际互动/反应回应/惊异反应"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "微观拆解",
- "candidate": "微观拆解",
- "link": "新建",
- "score": 0.7894,
- "top": [
- {
- "name": "拆解剖析",
- "score": 0.7894,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/拆解剖析"
- },
- {
- "name": "历史宏观",
- "score": 0.547,
- "path": "/架构/叙事/叙事格调/宏大庄严/历史宏观"
- },
- {
- "name": "自嘲解构",
- "score": 0.5458,
- "path": "/架构/修辞/语调风格/幽默戏谑/自嘲解构"
- }
- ]
- }
- ]
- },
- {
- "id": "s4",
- "intent": "比较结尾价值",
- "directive": "标注场景结束时的价值状态,并与开篇价值进行对比,确认是否存在转变。",
- "output": "价值转变差值",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "打磨",
- "动作": "转变评估",
- "作用域": [
- {
- "scope_type": "effect",
- "value": "校验转变",
- "candidate": "校验转变",
- "link": "新建",
- "score": 0.6153,
- "top": [
- {
- "name": "转化呈现",
- "score": 0.6153,
- "path": "/表达/信息传达/传达手法/信息呈现/转化呈现"
- },
- {
- "name": "内容转换",
- "score": 0.6072,
- "path": "/结构/叙事推进/承接转换/内容转换"
- },
- {
- "name": "承接转换",
- "score": 0.5902,
- "path": "/结构/叙事推进/承接转换"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "价值落差",
- "candidate": "价值落差",
- "link": "新建",
- "score": 0.652,
- "top": [
- {
- "name": "价值导向",
- "score": 0.652,
- "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向"
- },
- {
- "name": "价值定价",
- "score": 0.6422,
- "path": "/理念/知识/商业/产品服务/价值定价"
- },
- {
- "name": "价值思辨",
- "score": 0.6298,
- "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨"
- }
- ]
- }
- ]
- },
- {
- "id": "s5",
- "intent": "标注转折点",
- "directive": "概述所有节拍并定位产生突转的具体时刻。",
- "output": "转折点定位图",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "打磨",
- "动作": "转折定位",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "场景转折",
- "candidate": "场景转折",
- "link": "新建",
- "score": 0.7519,
- "top": [
- {
- "name": "场景感悟",
- "score": 0.7519,
- "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
- },
- {
- "name": "场景氛围",
- "score": 0.7504,
- "path": "/表象/视觉/画面/后期/情绪意境/场景氛围"
- },
- {
- "name": "场景形象",
- "score": 0.7215,
- "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "定位突转时刻",
- "candidate": "定位突转时刻",
- "link": "新建",
- "score": 0.5907,
- "top": [
- {
- "name": "转折变化",
- "score": 0.5907,
- "path": "/结构/叙事推进/承接转换/转折变化"
- },
- {
- "name": "定性定格",
- "score": 0.5644,
- "path": "/表达/形象塑造/品质体现/形象整合/定性定格"
- },
- {
- "name": "视角转换",
- "score": 0.5374,
- "path": "/结构/叙事推进/承接转换/视角转换"
- }
- ]
- }
- ]
- }
- ],
- "dropped": [
- "120分钟剧本时序比例 — 属于长视频/电影工艺,短视频创作中仅作参考"
- ]
- },
- {
- "id": "k2",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "故事五部分构成模型",
- "业务阶段": [],
- "出处": [
- "卡片1"
- ],
- "界定": "描述故事从起步到终结的五个核心功能模块及其排布逻辑。",
- "主体": [
- {
- "小标题": "构成要素",
- "形式": "清单",
- "条目": [
- {
- "词": "阐述",
- "说明": "交代背景和角色动机"
- },
- {
- "词": "激励事件",
- "说明": "打破平衡、发动故事的情节点"
- },
- {
- "词": "进展纠葛",
- "说明": "篇幅占比最大,包含层层推进的冲突"
- },
- {
- "词": "危机与高潮",
- "说明": "极致压力下的抉择与问题的根本解决"
- },
- {
- "词": "结局",
- "说明": "交代后续影响的下降动作"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "故事结构",
- "candidate": "故事结构",
- "link": "新建",
- "score": 0.6968,
- "top": [
- {
- "name": "社会结构",
- "score": 0.6968,
- "path": "/理念/知识/社会知识/社会结构"
- },
- {
- "name": "关系结构",
- "score": 0.6669,
- "path": "/理念/知识/思想/概念范畴/关系结构"
- },
- {
- "name": "历史叙事",
- "score": 0.6473,
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "五段式法则",
- "candidate": "五段式法则",
- "link": "新建",
- "score": 0.6331,
- "top": [
- {
- "name": "分段结构",
- "score": 0.6331,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
- },
- {
- "name": "叙事技法",
- "score": 0.6092,
- "path": "/架构/叙事/叙事技法"
- },
- {
- "name": "叙事逻辑",
- "score": 0.6019,
- "path": "/架构/逻辑/叙事逻辑"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "逻辑排布",
- "candidate": "逻辑排布",
- "link": "新建",
- "score": 0.7117,
- "top": [
- {
- "name": "逻辑推演",
- "score": 0.7117,
- "path": "/表达/论证说理/证据支撑/逻辑推演"
- },
- {
- "name": "逻辑铺垫",
- "score": 0.6918,
- "path": "/结构/叙事推进/铺垫准备/逻辑铺垫"
- },
- {
- "name": "逻辑顺接",
- "score": 0.6775,
- "path": "/结构/叙事推进/承接转换/逻辑顺接"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "激励事件的设计准则",
- "业务阶段": [],
- "出处": [
- "卡片2"
- ],
- "界定": "激励事件是勾住观众注意力的核心引擎,需具备特定的发生方式与位置。",
- "主体": [
- {
- "小标题": "构思方式",
- "形式": "分类",
- "内容": "激励事件可分为随机发生(纯属巧合)或有因发生(基于人物抉择)。"
- },
- {
- "小标题": "定位法则",
- "形式": "判据",
- "内容": "通常建议定位在整体篇幅的前1/4处,作为启动故事的“大钩子”。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "激励事件",
- "candidate": "激励事件",
- "link": "新建",
- "score": 0.7084,
- "top": [
- {
- "name": "事件",
- "score": 0.7084,
- "path": "/理念/事件"
- },
- {
- "name": "事件评价",
- "score": 0.6426,
- "path": "/理念/观念/社会观念/时政评议/历史评价/事件评价"
- },
- {
- "name": "社会事件",
- "score": 0.637,
- "path": "/理念/事件/社会事件"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "勾住注意力",
- "candidate": "勾住注意力",
- "link": "新建",
- "score": 0.6718,
- "top": [
- {
- "name": "吸引关注",
- "score": 0.6718,
- "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注"
- },
- {
- "name": "吸引关注",
- "score": 0.6709,
- "path": "/表达/互动引导/吸引关注"
- },
- {
- "name": "强调突出",
- "score": 0.5378,
- "path": "/表达/信息传达/传达手法/强调突出"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "提高完播率",
- "candidate": "提高完播率",
- "link": "新建",
- "score": 0.5196,
- "top": [
- {
- "name": "种草推荐",
- "score": 0.5196,
- "path": "/行为引导/商业推广/种草推荐"
- },
- {
- "name": "科普",
- "score": 0.5131,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "商业推广",
- "score": 0.5084,
- "path": "/行为引导/商业推广"
- }
- ]
- }
- ]
- },
- {
- "id": "k4",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "情感动态转变规律",
- "业务阶段": [],
- "出处": [
- "卡片5"
- ],
- "主张": "必须在正面与负面情感间动态交替,以防止观众审美疲劳并维持动感。",
- "支撑": [
- {
- "小标题": "底层逻辑",
- "形式": "依据",
- "内容": "基于回归递减定理,单一色彩的情绪堆砌会导致观众感知度下降。"
- },
- {
- "小标题": "概念辨析",
- "形式": "定义",
- "内容": "情绪是短期爆发的体验,而情感是具有长期渗透性的心理状态。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "情感波动",
- "candidate": "情感波动",
- "link": "新建",
- "score": 0.7615,
- "top": [
- {
- "name": "情感",
- "score": 0.7615,
- "path": "/理念/情感"
- },
- {
- "name": "情感表达",
- "score": 0.7379,
- "path": "/表象/视觉/行为/人际互动/表达沟通/情感表达"
- },
- {
- "name": "情绪情感",
- "score": 0.7277,
- "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "动态起伏",
- "candidate": "动态起伏",
- "link": "新建",
- "score": 0.5281,
- "top": [
- {
- "name": "振奋激励",
- "score": 0.5281,
- "path": "/情感/共情/振奋激励"
- },
- {
- "name": "悬念期待",
- "score": 0.5265,
- "path": "/认知/好奇/悬念期待"
- },
- {
- "name": "反差冲击",
- "score": 0.5254,
- "path": "/认知/惊奇/反差冲击"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "防止审美疲劳",
- "candidate": "防止审美疲劳",
- "link": "新建",
- "score": 0.5404,
- "top": [
- {
- "name": "视角转换",
- "score": 0.5404,
- "path": "/结构/叙事推进/承接转换/视角转换"
- },
- {
- "name": "视角呈现",
- "score": 0.5147,
- "path": "/表达/信息传达/传达手法/视角呈现"
- },
- {
- "name": "平滑过渡",
- "score": 0.5119,
- "path": "/结构/叙事推进/承接转换/逻辑顺接/平滑过渡"
- }
- ]
- }
- ]
- },
- {
- "id": "k5",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "真正选择的品质判定",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片6",
- "卡片8"
- ],
- "界定": "衡量一个戏剧情节是否具备深度的核心在于其提供的“两难之择”是否成立。",
- "主体": [
- {
- "小标题": "两难类型",
- "形式": "分类",
- "内容": "1. 两善取其一:不可调和的两个正向欲望。2. 两恶取其轻:沉重压力下的负向欲望抉择。"
- },
- {
- "小标题": "危机功能",
- "形式": "机制",
- "内容": "通过将主人公置于这种极限压力下的两难之境,撕开面具揭示其深层性格。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "两难抉择",
- "candidate": "两难抉择",
- "link": "新建",
- "score": 0.6295,
- "top": [
- {
- "name": "苦难困境",
- "score": 0.6295,
- "path": "/理念/现象/生活状态/个人境遇/身心状态/苦难困境"
- },
- {
- "name": "困境生存",
- "score": 0.6003,
- "path": "/理念/现象/生活状态/困境生存"
- },
- {
- "name": "博弈策略",
- "score": 0.5589,
- "path": "/理念/知识/政治/国际政治/国际博弈/博弈策略"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "揭示深层性格",
- "candidate": "揭示深层性格",
- "link": "新建",
- "score": 0.6079,
- "top": [
- {
- "name": "揭示溯因",
- "score": 0.6079,
- "path": "/表达/论证说理/分析论证/揭示溯因"
- },
- {
- "name": "真相本质",
- "score": 0.594,
- "path": "/表达/论证说理/分析论证/揭示溯因/真相本质"
- },
- {
- "name": "行为刻画",
- "score": 0.5827,
- "path": "/表达/形象塑造/行为刻画"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "紧迫感",
- "candidate": "紧迫感",
- "link": "新建",
- "score": 0.5836,
- "top": [
- {
- "name": "美感",
- "score": 0.5836,
- "path": "/情感/美感"
- },
- {
- "name": "情感",
- "score": 0.5629,
- "path": "/情感"
- },
- {
- "name": "同感",
- "score": 0.5591,
- "path": "/情感/同感"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "67e4bdf50000000006028a59",
- "source_id": "xhs_67e4bdf50000000006028a59",
- "title": "只要学会这几样,写短视频脚本真的不难❗️",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp",
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp",
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp",
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "视频脚本编写流程图:分为确定选题、搭建框架(人物、场景、事件)、细节完善(镜号、场景、画面内容、拍摄技巧、字幕、音乐音效、时长)三个阶段。并指出长视频建议在开头10-15秒展示重点,短视频在3-5秒内呈现主题。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp"
- },
- {
- "index": 2,
- "content": "提供带表头的脚本模板(序号/画面/景别/角度/时长/文案);列举脚本构思三步骤及具体话术套路(如开门见山、提出疑问、制造起伏等);明确5种常用景别(远全中近特)。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp"
- },
- {
- "index": 3,
- "content": "分镜头脚本公式:1. vlog公式(共鸣/好奇/互动/干货/热点);2. 脚本三要素(开头噱头、中间论述、结尾总结);3. 黄金结构(引子包含视觉冲击/创意起手,主题包含故事线/平衡艺术/节奏/信息量,结尾包含印象点/情感/行动)。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp"
- },
- {
- "index": 4,
- "content": "常用构图法指导:水平线构图(稳定感)、对角线构图(动感)、中心构图(突出主体)、框式构图(穿透感/神秘感)、九宫格构图(醒目点位)、三分法构图(化繁为简)。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "短视频脚本创作通用流程",
- "purpose": "从选题阶段逐步完善至可执行的拍摄脚本",
- "业务阶段": [
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "intent": "确定选题",
- "directive": "基于创作目标确定视频核心主题及切入点。",
- "output": "明确的视频选题",
- "出处": [
- "卡片1"
- ],
- "创作阶段": "定向",
- "动作": "选题策划",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "视频选题",
- "candidate": "视频选题",
- "link": "新建",
- "score": 0.605,
- "top": [
- {
- "name": "标题",
- "score": 0.605,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "人生议题",
- "score": 0.5691,
- "path": "/理念/观念/个人观念/人生感悟/人生议题"
- },
- {
- "name": "痛点问题",
- "score": 0.559,
- "path": "/理念/知识/商业/产品服务/痛点问题"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "确定切入点",
- "candidate": "确定切入点",
- "link": "新建",
- "score": 0.6124,
- "top": [
- {
- "name": "确立基点",
- "score": 0.6124,
- "path": "/结构/叙事推进/开篇引入/直述开篇/确立基点"
- },
- {
- "name": "开篇引入",
- "score": 0.5185,
- "path": "/结构/叙事推进/开篇引入"
- },
- {
- "name": "场景引入",
- "score": 0.5158,
- "path": "/结构/叙事推进/开篇引入/策略引入/场景引入"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "intent": "搭建框架",
- "directive": "明确视频的三大支撑点:核心人物、拍摄场景及发生的关键事件。",
- "output": "初步的故事/逻辑大纲",
- "出处": [
- "卡片1"
- ],
- "创作阶段": "构思",
- "动作": "框架构建",
- "作用域": [
- {
- "scope_type": "form",
- "value": "逻辑大纲",
- "candidate": "逻辑大纲",
- "link": "新建",
- "score": 0.7353,
- "top": [
- {
- "name": "逻辑",
- "score": 0.7353,
- "path": "/架构/逻辑"
- },
- {
- "name": "叙事逻辑",
- "score": 0.6874,
- "path": "/架构/逻辑/叙事逻辑"
- },
- {
- "name": "情感逻辑",
- "score": 0.654,
- "path": "/架构/逻辑/叙事逻辑/情感逻辑"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "拍摄场景",
- "candidate": "拍摄场景",
- "link": "新建",
- "score": 0.728,
- "top": [
- {
- "name": "演出场景",
- "score": 0.728,
- "path": "/表象/视觉/空间/空间场所/演艺场地/演出场景"
- },
- {
- "name": "场景氛围",
- "score": 0.7198,
- "path": "/表象/视觉/画面/后期/情绪意境/场景氛围"
- },
- {
- "name": "场景原声",
- "score": 0.7102,
- "path": "/表象/声音/环境音/场景原声"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "intent": "结构化设计",
- "directive": "根据视频类型选择合适的叙事结构,如「黄金结构」或「三要素」公式。例:『引子(视觉冲击/创意起手)+ 主题(故事线/节奏感)+ 结尾(印象点/行动)』。",
- "output": "填充好逻辑模块的脚本初稿",
- "出处": [
- "卡片2",
- "卡片3"
- ],
- "创作阶段": "结构",
- "动作": "结构化填充",
- "作用域": [
- {
- "scope_type": "form",
- "value": "叙事结构",
- "candidate": "叙事结构",
- "link": "新建",
- "score": 0.8432,
- "top": [
- {
- "name": "叙事逻辑",
- "score": 0.8432,
- "path": "/架构/逻辑/叙事逻辑"
- },
- {
- "name": "叙事手法",
- "score": 0.8255,
- "path": "/呈现/听觉/语音/表达形式/风格化解说/叙事手法"
- },
- {
- "name": "叙事组织",
- "score": 0.8132,
- "path": "/架构/叙事/叙事组织"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "增加节奏感",
- "candidate": "增加节奏感",
- "link": "新建",
- "score": 0.6958,
- "top": [
- {
- "name": "推进节奏",
- "score": 0.6958,
- "path": "/结构/叙事推进/推进节奏"
- },
- {
- "name": "叙事增色",
- "score": 0.5177,
- "path": "/表达/信息传达/传达深度/补充细化/叙事增色"
- },
- {
- "name": "强调突出",
- "score": 0.5014,
- "path": "/表达/信息传达/传达手法/强调突出"
- }
- ]
- }
- ]
- },
- {
- "id": "s4",
- "intent": "细节拆解",
- "directive": "将构思细化为可拍摄的镜头内容。重点包含:镜号、具体画面描述、拍摄技巧、字幕文案、音乐音效及单镜头时长控制。注意长视频在10-15s内展示重点,短视频在3-5s内呈现主题。",
- "output": "可执行的分镜头脚本",
- "出处": [
- "卡片1",
- "卡片2"
- ],
- "创作阶段": "打磨",
- "动作": "分镜头拆解",
- "作用域": [
- {
- "scope_type": "form",
- "value": "分镜头脚本",
- "candidate": "分镜头脚本",
- "link": "新建",
- "score": 0.6179,
- "top": [
- {
- "name": "影视素材",
- "score": 0.6179,
- "path": "/呈现/视觉/视觉制作/素材来源/影视素材"
- },
- {
- "name": "叙事逻辑",
- "score": 0.6057,
- "path": "/架构/逻辑/叙事逻辑"
- },
- {
- "name": "景别角度",
- "score": 0.6022,
- "path": "/呈现/视觉/视觉制作/构图编排/空间布局/景别角度"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "控制时长",
- "candidate": "控制时长",
- "link": "新建",
- "score": 0.5283,
- "top": [
- {
- "name": "推进节奏",
- "score": 0.5283,
- "path": "/结构/叙事推进/推进节奏"
- },
- {
- "name": "时间跨度对比",
- "score": 0.5089,
- "path": "/表达/论证说理/分析论证/对比反差/时间跨度对比"
- },
- {
- "name": "悬念设置",
- "score": 0.4654,
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
- }
- ]
- }
- ]
- }
- ],
- "dropped": [
- "构图法的具体成像稳定感/动感描述 — 属于基础工艺执行/审美常识",
- "五种常用景别定义 — 属于摄像基础常识",
- "具体的脚本模板表头字段 — 属于工具形式而非核心设计决策"
- ]
- },
- {
- "id": "k2",
- "type": "what",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 3
- },
- "title": "短视频脚本常用叙事公式清单",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片3"
- ],
- "界定": "提供三种针对不同需求的脚本逻辑模版",
- "主体": [
- {
- "小标题": "Vlog脚本公式",
- "形式": "清单",
- "条目": [
- {
- "词": "共鸣/好奇/互动",
- "说明": "开篇用于勾起观众兴趣"
- },
- {
- "词": "干货输出",
- "说明": "视频的中段核心价值"
- },
- {
- "词": "综合热点",
- "说明": "结合当下流行元素增加流量"
- }
- ]
- },
- {
- "小标题": "脚本三要素",
- "形式": "清单",
- "条目": [
- {
- "词": "开头噱头",
- "说明": "强力抓手"
- },
- {
- "词": "中间论述",
- "说明": "内容展开"
- },
- {
- "词": "结尾总结",
- "说明": "回顾与升华"
- }
- ]
- },
- {
- "小标题": "脚本黄金结构",
- "形式": "分类",
- "条目": [
- {
- "词": "引子",
- "说明": "包含视觉冲击或创意起手"
- },
- {
- "词": "内容主题",
- "说明": "平衡故事线、节奏与信息量"
- },
- {
- "词": "结尾",
- "说明": "制造印象点、情感共振或引导行动"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "form",
- "value": "脚本公式",
- "candidate": "脚本公式",
- "link": "新建",
- "score": 0.5763,
- "top": [
- {
- "name": "数据计算",
- "score": 0.5763,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/数据实证/数据计算"
- },
- {
- "name": "符号转化",
- "score": 0.5447,
- "path": "/架构/修辞/修辞意象/比拟转化/符号转化"
- },
- {
- "name": "模板映射",
- "score": 0.5343,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/模板映射"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "Vlog脚本",
- "candidate": "Vlog脚本",
- "link": "新建",
- "score": 0.5394,
- "top": [
- {
- "name": "动效字幕",
- "score": 0.5394,
- "path": "/表象/视觉/符号/文字符号/字幕/动效字幕"
- },
- {
- "name": "清单列表",
- "score": 0.5129,
- "path": "/表象/视觉/符号/文字符号/标注/清单列表"
- },
- {
- "name": "出行攻略",
- "score": 0.5094,
- "path": "/理念/方法/生活技巧/办事指南/出行攻略"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "抓手设计",
- "candidate": "抓手设计",
- "link": "新建",
- "score": 0.4773,
- "top": [
- {
- "name": "陈列展示",
- "score": 0.4773,
- "path": "/表达/信息传达/传达手法/信息呈现/陈列展示"
- },
- {
- "name": "细节呈现",
- "score": 0.4592,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现"
- },
- {
- "name": "拆解剖析",
- "score": 0.4591,
- "path": "/表达/论证说理/分析论证/拆解剖析"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "情感共振",
- "candidate": "情感共振",
- "link": "新建",
- "score": 0.755,
- "top": [
- {
- "name": "情感",
- "score": 0.755,
- "path": "/情感"
- },
- {
- "name": "情绪处境共鸣",
- "score": 0.7445,
- "path": "/情感/同感/情绪处境共鸣"
- },
- {
- "name": "共情",
- "score": 0.7431,
- "path": "/情感/共情"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "what",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 4
- },
- "title": "脚本开场与结尾策略话术",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片2"
- ],
- "界定": "用于精准调动用户情绪和认知的常用话术套路",
- "主体": [
- {
- "小标题": "开场策略",
- "形式": "清单",
- "条目": [
- {
- "词": "开门见山型",
- "说明": "直接陈述本视频能提供的核心价值"
- },
- {
- "词": "提出疑问型",
- "说明": "通过问句引发观众思考与停留"
- }
- ]
- },
- {
- "小标题": "内容起伏策略",
- "形式": "清单",
- "条目": [
- {
- "词": "制造起伏",
- "说明": "通过情节反转或节奏变化维持完播率"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "脚本话术",
- "candidate": "脚本话术",
- "link": "新建",
- "score": 0.5609,
- "top": [
- {
- "name": "语音",
- "score": 0.5609,
- "path": "/表象/声音/语音"
- },
- {
- "name": "演讲宣讲",
- "score": 0.5544,
- "path": "/表象/视觉/行为/日常活动/组织活动/演讲宣讲"
- },
- {
- "name": "文案短句",
- "score": 0.5492,
- "path": "/表象/视觉/符号/文字符号/正文/文案短句"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "引导停留",
- "candidate": "引导停留",
- "link": "新建",
- "score": 0.7601,
- "top": [
- {
- "name": "互动引导",
- "score": 0.7601,
- "path": "/表达/互动引导"
- },
- {
- "name": "转化引导",
- "score": 0.7148,
- "path": "/表达/互动引导/行动引导/转化引导"
- },
- {
- "name": "传播引导",
- "score": 0.6853,
- "path": "/表达/互动引导/行动引导/传播引导"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "提升完播率",
- "candidate": "提升完播率",
- "link": "新建",
- "score": 0.5295,
- "top": [
- {
- "name": "种草推荐",
- "score": 0.5295,
- "path": "/行为引导/商业推广/种草推荐"
- },
- {
- "name": "商业推广",
- "score": 0.5267,
- "path": "/行为引导/商业推广"
- },
- {
- "name": "科普",
- "score": 0.5088,
- "path": "/信息传递/知识传递/科普"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "7589257893544165455",
- "source_id": "dy_7589257893544165455",
- "title": "如何用AI十几秒制作一段高质量精彩的视频...",
- "platform": "douyin",
- "url": "https://www.douyin.com/video/7589257893544165455",
- "media": {
- "type": "video",
- "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
- "images": []
- },
- "cards": [
- {
- "index": 1,
- "content": "利用 AI 生成高质量脚本提示词。How:1. 打开“豆包”AI,开启“深度思考”模式;\n2. 输入明确的身份和需求,例如:'我是一名旅游视频创作者,请帮我写一段关于上海旅游的视频描述词,要求30字以内';\n3. 从生成的多个结果中选择并复制最满意的一项。",
- "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
- "start": 0.0,
- "end": 24.0
- },
- {
- "index": 2,
- "content": "文生视频的操作流程。How:1. 在微信搜索并进入“创作神器”小程序;\n2. 选择“文生视频”功能;\n3. 粘贴刚才生成的脚本描述词;\n4. 使用“灵感扩写”功能丰富文案细节及镜头语言;\n5. 设置参数(如视频比例 9:16、生成时长等);\n6. 点击“生成视频”,等待 AI 完成渲染后下载。",
- "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
- "start": 25.0,
- "end": 52.0
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "旅游宣传视频AI脚本生成流程",
- "purpose": "利用AI深度思考功能生成短小精悍的旅游视频描述词",
- "业务阶段": [
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "intent": "设定创作角色与需求",
- "directive": "打开“豆包”AI并开启“深度思考”模式。输入明确的身份和需求,例:『我是一名旅游视频创作者,请帮我写一段关于上海旅游的视频描述词,要求30字以内』",
- "output": "多条备选的短视频描述词",
- "出处": [
- "卡片1"
- ],
- "创作阶段": "构思",
- "动作": "提示词设定",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "旅游视频描述词",
- "candidate": "旅游视频描述词",
- "link": "新建",
- "score": 0.5919,
- "top": [
- {
- "name": "目的地旅游",
- "score": 0.5919,
- "path": "/表象/视觉/行为/日常活动/出行游玩/目的地旅游"
- },
- {
- "name": "旅行体验",
- "score": 0.5673,
- "path": "/表象/视觉/行为/日常活动/出行游玩/旅行体验"
- },
- {
- "name": "景区游览",
- "score": 0.5205,
- "path": "/表象/视觉/行为/日常活动/出行游玩/景区游览"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "提示词设定",
- "candidate": "提示词设定",
- "link": "新建",
- "score": 0.6508,
- "top": [
- {
- "name": "基调设定",
- "score": 0.6508,
- "path": "/架构/策略/情感调动/情感激发/情绪基调/基调设定"
- },
- {
- "name": "指令引导",
- "score": 0.5817,
- "path": "/架构/策略/互动方式/受众互动/指令引导"
- },
- {
- "name": "指令引导",
- "score": 0.5796,
- "path": "/架构/策略/互动方式/号召动员/指令引导"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "明确创作需求",
- "candidate": "明确创作需求",
- "link": "新建",
- "score": 0.5105,
- "top": [
- {
- "name": "场景描绘",
- "score": 0.5105,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘"
- },
- {
- "name": "界定范畴",
- "score": 0.5077,
- "path": "/表达/论证说理/提炼升华/定义定性/界定范畴"
- },
- {
- "name": "形象刻画",
- "score": 0.4941,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "intent": "筛选并选定文案",
- "directive": "从AI生成的多个结果中进行评估,选择最满意的一项并复制。",
- "output": "最终选定的视频脚本初稿",
- "出处": [
- "卡片1"
- ],
- "创作阶段": null,
- "动作": "内容筛选",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "视频脚本初稿",
- "candidate": "视频脚本初稿",
- "link": "新建",
- "score": 0.545,
- "top": [
- {
- "name": "概念构想",
- "score": 0.545,
- "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想"
- },
- {
- "name": "场景形象",
- "score": 0.4986,
- "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
- },
- {
- "name": "字幕",
- "score": 0.4903,
- "path": "/表象/视觉/符号/文字符号/字幕"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "文案筛选",
- "candidate": "文案筛选",
- "link": "新建",
- "score": 0.5524,
- "top": [
- {
- "name": "内容转换",
- "score": 0.5524,
- "path": "/结构/叙事推进/承接转换/内容转换"
- },
- {
- "name": "营销推广",
- "score": 0.5428,
- "path": "/表达/互动引导/行动引导/营销推广"
- },
- {
- "name": "传播转化",
- "score": 0.5407,
- "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化"
- }
- ]
- }
- ]
- }
- ],
- "dropped": []
- },
- {
- "id": "k2",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "文生视频自动化制作流程",
- "purpose": "将文字脚本快速转化为高质量视频成品",
- "业务阶段": [],
- "steps": [
- {
- "id": "s1",
- "intent": "输入与扩写初稿",
- "directive": "进入“创作神器”小程序的“文生视频”功能,粘贴生成的脚本描述。使用“灵感扩写”功能自动增加镜头语言和细节描述。",
- "output": "具备镜头调度的详细视频脚本",
- "出处": [
- "卡片2"
- ],
- "创作阶段": "构思",
- "动作": "灵感扩写",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "镜头调度语言",
- "candidate": "镜头调度语言",
- "link": "新建",
- "score": 0.6065,
- "top": [
- {
- "name": "镜头",
- "score": 0.6065,
- "path": "/表象/视觉/画面/镜头"
- },
- {
- "name": "影视对白",
- "score": 0.536,
- "path": "/表象/视觉/符号/文字符号/正文/影视对白"
- },
- {
- "name": "对白字幕",
- "score": 0.5009,
- "path": "/表象/视觉/符号/文字符号/字幕/对白字幕"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "灵感扩写",
- "candidate": "灵感扩写",
- "link": "新建",
- "score": 0.5471,
- "top": [
- {
- "name": "感官描写",
- "score": 0.5471,
- "path": "/架构/修辞/描写刻画/细节描绘/感官描写"
- },
- {
- "name": "场景描写",
- "score": 0.5429,
- "path": "/架构/修辞/描写刻画/细节描绘/场景描写"
- },
- {
- "name": "细节化叙事",
- "score": 0.532,
- "path": "/架构/叙事/叙事技法/基础技法/细节化叙事"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "丰富细节描述",
- "candidate": "丰富细节描述",
- "link": "新建",
- "score": 0.7234,
- "top": [
- {
- "name": "细节呈现",
- "score": 0.7234,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现"
- },
- {
- "name": "细节具象",
- "score": 0.7003,
- "path": "/表达/信息传达/传达深度/补充细化/细节具象"
- },
- {
- "name": "场景描绘",
- "score": 0.6288,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "intent": "参数预设与生成",
- "directive": "根据投放渠道设定视频比例(如9:16)及视频长度等参数。",
- "output": "完成设置的生成指令",
- "出处": [
- "卡片2"
- ],
- "创作阶段": "打磨",
- "动作": "参数配置",
- "作用域": [
- {
- "scope_type": "form",
- "value": "参数预设",
- "candidate": "参数预设",
- "link": "新建",
- "score": 0.5601,
- "top": [
- {
- "name": "基调设定",
- "score": 0.5601,
- "path": "/架构/策略/情感调动/情感激发/情绪基调/基调设定"
- },
- {
- "name": "色彩切换",
- "score": 0.5351,
- "path": "/呈现/视觉/视觉制作/后期处理/动态特效处理/色彩切换"
- },
- {
- "name": "模板映射",
- "score": 0.5229,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/模板映射"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "明确生成指令",
- "candidate": "明确生成指令",
- "link": "新建",
- "score": 0.6475,
- "top": [
- {
- "name": "指令发出",
- "score": 0.6475,
- "path": "/表达/互动引导/行动引导/指令发出"
- },
- {
- "name": "详细说明",
- "score": 0.4766,
- "path": "/表达/信息传达/传达深度/详细说明"
- },
- {
- "name": "行动引导",
- "score": 0.4618,
- "path": "/表达/互动引导/行动引导"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "intent": "视频渲染输出",
- "directive": "点击“生成视频”,等待系统完成AI渲染后进行下载预览。",
- "output": "视频成品文件",
- "出处": [
- "卡片2"
- ],
- "创作阶段": null,
- "动作": "AI渲染",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "视频成品",
- "candidate": "视频成品",
- "link": "新建",
- "score": 0.5705,
- "top": [
- {
- "name": "动效字幕",
- "score": 0.5705,
- "path": "/表象/视觉/符号/文字符号/字幕/动效字幕"
- },
- {
- "name": "标题",
- "score": 0.5605,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "字幕",
- "score": 0.5492,
- "path": "/表象/视觉/符号/文字符号/字幕"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "获取视频素材",
- "candidate": "获取视频素材",
- "link": "新建",
- "score": 0.4569,
- "top": [
- {
- "name": "科普",
- "score": 0.4569,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "裂变",
- "score": 0.4409,
- "path": "/行为引导/裂变"
- },
- {
- "name": "转发",
- "score": 0.4374,
- "path": "/行为引导/传播/转发"
- }
- ]
- }
- ]
- }
- ],
- "dropped": [
- "微信搜索并进入小程序——属于平台基础路径操作,非核心创作逻辑",
- "下载视频——属于通用文件保存操作"
- ]
- }
- ]
- },
- {
- "post_id": "6a33655e000000000f0055af",
- "source_id": "xhs_6a33655e000000000f0055af",
- "title": "🎮Voodoo 转型成功,单日流水破百万美元",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/6a33655e000000000f0055af",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un47g5or0rc9nrd7lo51t35o?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4805or0rc9nrd7l4l2ce88?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un48g5or0rc9nrd7l95ettf0?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4905or0rc9nrd7lv5q3bho?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un49g5or0rc9nrd7le5ge5i0?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4a05or0rc9nrd7laa4jb7g?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4ag5or0rc9nrd7lu0cqh0g?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4b05or0rc9nrd7lgmvbg8o?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4bg5or0rc9nrd7lrslni4g?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4c05or0rc9nrd7lcbova80?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4cg5or0rc9nrd7l80k7bp0?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4d05or0rc9nrd7l0poig80?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4dg5or0rc9nrd7l9jnq1v8?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4e05or0rc9nrd7lqovqas0?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2tin6s2g5or0rc9nrd7lkvvqnm8?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2tin6s305or0rc9nrd7livn3u50?imageView2/2/w/1080/format/webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un47g5or0rc9nrd7lo51t35o?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 2,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4805or0rc9nrd7l4l2ce88?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 3,
- "content": "改造底层逻辑:现实题材+物理效果",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un48g5or0rc9nrd7l95ettf0?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 4,
- "content": "通过对热门题材(如传送带机制)的多方位拓展和改造形成产品矩阵",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4905or0rc9nrd7lv5q3bho?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 5,
- "content": "寻找能与玩家产生共鸣的生活场景,并与核心机制有机结合,形成独特爽感",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un49g5or0rc9nrd7le5ge5i0?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 6,
- "content": "混休题材策略:借助现实场景做背景吸量 + 引入物理表现做出新爽感和变量",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4a05or0rc9nrd7laa4jb7g?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 7,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4ag5or0rc9nrd7lu0cqh0g?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 8,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4b05or0rc9nrd7lgmvbg8o?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 9,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4bg5or0rc9nrd7lrslni4g?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 10,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4c05or0rc9nrd7lcbova80?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 11,
- "content": "中重度玩法休闲化改造 3 步:1. 移动与开火操作解耦;2. 降级为 2D 画面,简化操作为调整角度;3. 加快节奏,控制回合数",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4cg5or0rc9nrd7l80k7bp0?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 12,
- "content": "发行与筛选:前期大规模测试 + 制定合理的 KPI 筛选产品,通过高频上线测试市场反应",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4d05or0rc9nrd7l0poig80?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 13,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4dg5or0rc9nrd7l9jnq1v8?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 14,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4e05or0rc9nrd7lqovqas0?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 15,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2tin6s2g5or0rc9nrd7lkvvqnm8?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 16,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2tin6s305or0rc9nrd7livn3u50?imageView2/2/w/1080/format/webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "中重度游戏玩法休闲化改造三步法",
- "purpose": "将复杂的中重度游戏逻辑转化为更易上手的混合休闲玩法",
- "业务阶段": [
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "intent": "操作解耦",
- "directive": "将角色的移动与开火/战斗等核心动作剥离,实现先站位、再开火的单向操作逻辑。",
- "output": "低门槛的操作互动机制",
- "出处": [
- "卡片11"
- ],
- "创作阶段": "结构",
- "动作": "操作解耦",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "操作解耦",
- "candidate": "操作解耦",
- "link": "新建",
- "score": 0.5067,
- "top": [
- {
- "name": "设备操控",
- "score": 0.5067,
- "path": "/表象/视觉/行为/日常活动/居家生活/设备操控"
- },
- {
- "name": "使用场景",
- "score": 0.4655,
- "path": "/理念/知识/商业/产品服务/使用场景"
- },
- {
- "name": "运营能力",
- "score": 0.4559,
- "path": "/理念/知识/商业/运营策略/运营能力"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "降低门槛",
- "candidate": "降低门槛",
- "link": "新建",
- "score": 0.4724,
- "top": [
- {
- "name": "要素引入",
- "score": 0.4724,
- "path": "/结构/叙事推进/承接转换/要素引入"
- },
- {
- "name": "内涵深化",
- "score": 0.4476,
- "path": "/表达/论证说理/提炼升华/升华深化/内涵深化"
- },
- {
- "name": "界定范畴",
- "score": 0.4442,
- "path": "/表达/论证说理/提炼升华/定义定性/界定范畴"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "休闲化改造",
- "candidate": "休闲化改造",
- "link": "新建",
- "score": 0.4434,
- "top": [
- {
- "name": "商业推广",
- "score": 0.4434,
- "path": "/行为引导/商业推广"
- },
- {
- "name": "行为引导",
- "score": 0.4426,
- "path": "/行为引导"
- },
- {
- "name": "科普",
- "score": 0.4408,
- "path": "/信息传递/知识传递/科普"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "intent": "画面降维",
- "directive": "采用 2D 化表现形式,将复杂的 3D 空间操作简化为调整角度等维度更低的交互。",
- "output": "极简化的视觉交互界面",
- "出处": [
- "卡片11"
- ],
- "创作阶段": "结构",
- "动作": "维度简化",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "画面降维",
- "candidate": "画面降维",
- "link": "新建",
- "score": 0.7286,
- "top": [
- {
- "name": "画面",
- "score": 0.7286,
- "path": "/表象/视觉/画面"
- },
- {
- "name": "光影",
- "score": 0.5755,
- "path": "/表象/视觉/画面/光影"
- },
- {
- "name": "跨越时空",
- "score": 0.5653,
- "path": "/表象/视觉/时间/时段/时间跨度/跨越时空"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "视觉交互简化",
- "candidate": "视觉交互简化",
- "link": "新建",
- "score": 0.6597,
- "top": [
- {
- "name": "情感交互",
- "score": 0.6597,
- "path": "/架构/策略/情感调动/情感激发/共鸣触发/情感交互"
- },
- {
- "name": "视觉增强",
- "score": 0.6583,
- "path": "/呈现/视觉/视觉制作/后期处理/动态特效处理/视觉增强"
- },
- {
- "name": "视觉制作",
- "score": 0.6464,
- "path": "/呈现/视觉/视觉制作"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "降低操作难度",
- "candidate": "降低操作难度",
- "link": "新建",
- "score": 0.4611,
- "top": [
- {
- "name": "平滑过渡",
- "score": 0.4611,
- "path": "/结构/叙事推进/承接转换/逻辑顺接/平滑过渡"
- },
- {
- "name": "细节呈现",
- "score": 0.4529,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现"
- },
- {
- "name": "推进节奏",
- "score": 0.4436,
- "path": "/结构/叙事推进/推进节奏"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "intent": "节奏加快",
- "directive": "严格控制单局回合数或关卡时长,提升决策频率,压缩单局体验时间。",
- "output": "高频反馈的游戏节奏",
- "出处": [
- "卡片11"
- ],
- "创作阶段": "打磨",
- "动作": "时程压缩",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "游戏节奏控制",
- "candidate": "游戏节奏控制",
- "link": "新建",
- "score": 0.5064,
- "top": [
- {
- "name": "博弈策略",
- "score": 0.5064,
- "path": "/理念/知识/政治/国际政治/国际博弈/博弈策略"
- },
- {
- "name": "赛事竞技",
- "score": 0.4983,
- "path": "/表象/视觉/行为/日常活动/组织活动/赛事竞技"
- },
- {
- "name": "规律模式",
- "score": 0.4933,
- "path": "/理念/知识/思想/概念范畴/关系结构/规律模式"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "增强反馈感",
- "candidate": "增强反馈感",
- "link": "新建",
- "score": 0.6172,
- "top": [
- {
- "name": "情感强化",
- "score": 0.6172,
- "path": "/表达/信息传达/传达手法/强调突出/情感强化"
- },
- {
- "name": "情感共鸣",
- "score": 0.5493,
- "path": "/表达/互动引导/情感连接/情感共鸣"
- },
- {
- "name": "推进节奏",
- "score": 0.5465,
- "path": "/结构/叙事推进/推进节奏"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "优化完播率",
- "candidate": "优化完播率",
- "link": "新建",
- "score": 0.5165,
- "top": [
- {
- "name": "种草推荐",
- "score": 0.5165,
- "path": "/行为引导/商业推广/种草推荐"
- },
- {
- "name": "商业推广",
- "score": 0.5023,
- "path": "/行为引导/商业推广"
- },
- {
- "name": "科普",
- "score": 0.5023,
- "path": "/信息传递/知识传递/科普"
- }
- ]
- }
- ]
- }
- ],
- "dropped": [
- "发行策略大规模测试 - 属于发行工艺执行而非游戏内容创作设计",
- "单日流水数据 - 属于战绩展示非方法论内容"
- ]
- },
- {
- "id": "k2",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "混合休闲游戏题材改造双要素结构",
- "业务阶段": [
- "选题",
- "灵感"
- ],
- "出处": [
- "卡片3",
- "卡片6"
- ],
- "界定": "一种通过「现实生活题材」提升吸量能力,结合「真实物理效果」构建玩法深度的方法论组合。",
- "主体": [
- {
- "小标题": "底层逻辑组合",
- "形式": "清单",
- "条目": [
- {
- "词": "现实场景化",
- "说明": "将抽象元素具体化为生活场景,如像素变沙画、小猪变塑料桶,引发玩家共鸣。"
- },
- {
- "词": "物理爽感叠加",
- "说明": "引入重力、变形、碰撞等物理表现,为核心机制增加新的数值变量和视觉反馈。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "混合休闲游戏题材",
- "candidate": "混合休闲游戏题材",
- "link": "新建",
- "score": 0.6189,
- "top": [
- {
- "name": "休闲娱乐",
- "score": 0.6189,
- "path": "/表象/视觉/空间/空间场所/生活场景/休闲娱乐"
- },
- {
- "name": "博弈策略",
- "score": 0.4759,
- "path": "/理念/知识/政治/国际政治/国际博弈/博弈策略"
- },
- {
- "name": "赛事竞技",
- "score": 0.4708,
- "path": "/表象/视觉/行为/日常活动/组织活动/赛事竞技"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "双要素结构",
- "candidate": "双要素结构",
- "link": "新建",
- "score": 0.6424,
- "top": [
- {
- "name": "对话结构",
- "score": 0.6424,
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
- },
- {
- "name": "分段结构",
- "score": 0.6399,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
- },
- {
- "name": "并列结构",
- "score": 0.6347,
- "path": "/架构/叙事/叙事技法/对照叙事/并列结构"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "生活化共鸣",
- "candidate": "生活化共鸣",
- "link": "新建",
- "score": 0.6844,
- "top": [
- {
- "name": "角色代入共鸣",
- "score": 0.6844,
- "path": "/情感/同感/角色代入共鸣"
- },
- {
- "name": "观点价值共鸣",
- "score": 0.676,
- "path": "/情感/同感/观点价值共鸣"
- },
- {
- "name": "情绪处境共鸣",
- "score": 0.6473,
- "path": "/情感/同感/情绪处境共鸣"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "提升吸量能力",
- "candidate": "提升吸量能力",
- "link": "新建",
- "score": 0.5168,
- "top": [
- {
- "name": "层次跃升",
- "score": 0.5168,
- "path": "/表达/论证说理/提炼升华/升华深化/层次跃升"
- },
- {
- "name": "传播转化",
- "score": 0.5139,
- "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化"
- },
- {
- "name": "吸引关注",
- "score": 0.5082,
- "path": "/表达/互动引导/吸引关注"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "混合休闲游戏矩阵化开发工序",
- "purpose": "基于热门核心机制快速衍生出差异化的产品矩阵",
- "业务阶段": [
- "选题"
- ],
- "steps": [
- {
- "id": "s1",
- "intent": "机制锚定",
- "directive": "选择市场上已验证的热门核心机制(例:『传送带机制』)。",
- "output": "核心玩法原型",
- "出处": [
- "卡片4"
- ],
- "创作阶段": "定向",
- "动作": "机制筛选",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "热门核心机制",
- "candidate": "热门核心机制",
- "link": "新建",
- "score": 0.589,
- "top": [
- {
- "name": "标准机制",
- "score": 0.589,
- "path": "/理念/知识/思想/标准机制"
- },
- {
- "name": "博弈策略",
- "score": 0.498,
- "path": "/理念/知识/政治/国际政治/国际博弈/博弈策略"
- },
- {
- "name": "基础概念",
- "score": 0.4965,
- "path": "/理念/知识/公共管理/补贴福利/补贴制度/基础概念"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "风险回避",
- "candidate": "风险回避",
- "link": "新建",
- "score": 0.5081,
- "top": [
- {
- "name": "矛盾冲突",
- "score": 0.5081,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "否定批驳",
- "score": 0.4928,
- "path": "/表达/论证说理/分析论证/论证评判/否定驳论/否定批驳"
- },
- {
- "name": "修辞手法",
- "score": 0.488,
- "path": "/表达/信息传达/传达手法/修辞手法"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "机制锚定",
- "candidate": "机制锚定",
- "link": "新建",
- "score": 0.4954,
- "top": [
- {
- "name": "行为引导",
- "score": 0.4954,
- "path": "/行为引导"
- },
- {
- "name": "裂变",
- "score": 0.4883,
- "path": "/行为引导/裂变"
- },
- {
- "name": "事实呈现",
- "score": 0.4838,
- "path": "/信息传递/事实呈现"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "intent": "题材改造与拓展",
- "directive": "对同一机制进行多方位、多题材(如不同生活场景)的改造与包装。",
- "output": "产品矩阵草图",
- "出处": [
- "卡片4",
- "卡片5"
- ],
- "创作阶段": "构思",
- "动作": "场景迁移",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "多题材包装",
- "candidate": "多题材包装",
- "link": "新建",
- "score": 0.5274,
- "top": [
- {
- "name": "多声演绎",
- "score": 0.5274,
- "path": "/表象/视觉/行为/表演行为/戏曲曲艺/多声演绎"
- },
- {
- "name": "标题",
- "score": 0.519,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "色彩风格",
- "score": 0.5115,
- "path": "/表象/视觉/画面/色彩/色彩风格"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "矩阵化开发",
- "candidate": "矩阵化开发",
- "link": "新建",
- "score": 0.5313,
- "top": [
- {
- "name": "模板映射",
- "score": 0.5313,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/模板映射"
- },
- {
- "name": "元素编排",
- "score": 0.5212,
- "path": "/呈现/视觉/视觉制作/构图编排/空间布局/元素编排"
- },
- {
- "name": "风格化处理",
- "score": 0.5194,
- "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/风格化处理"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "产品规模化",
- "candidate": "产品规模化",
- "link": "新建",
- "score": 0.4881,
- "top": [
- {
- "name": "裂变",
- "score": 0.4881,
- "path": "/行为引导/裂变"
- },
- {
- "name": "商业推广",
- "score": 0.4772,
- "path": "/行为引导/商业推广"
- },
- {
- "name": "信息扩散",
- "score": 0.4571,
- "path": "/信息传递/信息扩散"
- }
- ]
- }
- ]
- }
- ],
- "dropped": []
- }
- ]
- }
- ]
- }
|