{ "count": 7, "posts": [ { "post_id": "699308fa0000000016009697", "source_id": "xhs_699308fa0000000016009697", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" ] }, "cards": [ { "index": 1, "content": "核心观点:越正确、越专业的选题,爆的概率可能越低。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp" }, { "index": 2, "content": "", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp" }, { "index": 3, "content": "好选题需要经过‘情绪审核’而非仅仅是‘大脑审核’。发之前的犹豫和羞耻感是好选题的防伪标签。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp" }, { "index": 4, "content": "", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp" }, { "index": 5, "content": "羞耻感的本质:触碰到了真实但平时大家不敢说出口、被社交礼仪包住的公共痛点。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp" }, { "index": 6, "content": "冒犯感的本质:是对某种‘正确共识’的冒犯,踩到了大众的神经压力点。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp" }, { "index": 7, "content": "原理:创作者的安全感等于观众的无感,没有风险等于没有情绪触发,难以产生转发和爆发。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp" }, { "index": 8, "content": "爆款逻辑:不仅是加固理念(正确的话),更重要的是‘撕裂一个信念’(圣经句的崩坏场景)。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp" }, { "index": 9, "content": "", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp" }, { "index": 10, "content": "实操第一招:寻找正确共识的失灵瞬间。列出赛道大号反复讲的共识,追问:‘什么情况下,一个人严格按这句话做,反而越做越差?’", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp" }, { "index": 11, "content": "实操第二招:去竞品评论区找‘但是’。搜索那些‘道理我都懂,但是……’的评论,其后跟着的就是被市场验证过的、现成的圣经句裂缝。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp" }, { "index": 12, "content": "创作认知:观众缺的不是正确答案,而是有人帮他们说出‘这个正确答案在你身上根本不好使’。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "爆款选题的精准定位法", "purpose": "通过撕裂正确共识寻找具有情绪穿透力的选题切入点", "业务阶段": [ "选题" ], "steps": [ { "id": "s1", "intent": "挖掘正确共识的失灵瞬间", "directive": "列出赛道大号反复强调的共识(圣经句),追问:『什么情况下,一个人严格按这句话做,反而越做越差?』从而找到共识的裂缝。", "output": "共识失效的具体场景", "出处": [ "图10" ], "创作阶段": "定向", "动作": "反向追问", "作用域": [ { "scope_type": "substance", "value": "爆款选题定位", "candidate": "爆款选题定位", "link": "新建", "score": 0.5596, "top": [ { "name": "痛点问题", "score": 0.5596, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "标题", "score": 0.5412, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "价值定价", "score": 0.5256, "path": "/理念/知识/商业/产品服务/价值定价" } ] }, { "scope_type": "form", "value": "共识反向追问", "candidate": "共识反向追问", "link": "新建", "score": 0.6547, "top": [ { "name": "共识论证", "score": 0.6547, "path": "/架构/逻辑/信息编排逻辑/归纳论证/共识论证" }, { "name": "反问式", "score": 0.6261, "path": "/架构/修辞/修辞意象/句式辞格/问答句式/反问式" }, { "name": "逻辑反转", "score": 0.6141, "path": "/架构/叙事/叙事技法/戏剧张力/反转/逻辑反转" } ] }, { "scope_type": "effect", "value": "挖掘共识裂缝", "candidate": "挖掘共识裂缝", "link": "新建", "score": 0.4976, "top": [ { "name": "揭示溯因", "score": 0.4976, "path": "/表达/论证说理/分析论证/揭示溯因" }, { "name": "深度展开", "score": 0.4882, "path": "/表达/信息传达/传达手法/信息呈现/陈列展示/深度展开" }, { "name": "矛盾冲突", "score": 0.4852, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" } ] } ] }, { "id": "s2", "intent": "从竞品评论区捕获负面反馈", "directive": "搜索竞品下方出现『道理我都懂,但是……』、『说得对但是……』的评论。这类评论后跟随的内容即为被市场验证过的现成痛点。", "output": "真实的共识裂缝/用户痛点", "出处": [ "图11" ], "创作阶段": "定向", "动作": "评论区挖掘", "作用域": [ { "scope_type": "substance", "value": "用户负面反馈", "candidate": "用户负面反馈", "link": "新建", "score": 0.6045, "top": [ { "name": "消费体验", "score": 0.6045, "path": "/理念/观念/个人观念/人生感悟/内心感受/消费体验" }, { "name": "服务争议", "score": 0.5459, "path": "/理念/事件/社会事件/服务争议" }, { "name": "痛点问题", "score": 0.5437, "path": "/理念/知识/商业/产品服务/痛点问题" } ] }, { "scope_type": "form", "value": "评论区捕获法", "candidate": "评论区捕获法", "link": "新建", "score": 0.6038, "top": [ { "name": "截图引用", "score": 0.6038, "path": "/呈现/视觉/视觉制作/素材来源/截图引用" }, { "name": "即时捕捉", "score": 0.5877, "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄方式/即时捕捉" }, { "name": "讽刺评论", "score": 0.5778, "path": "/架构/修辞/语调风格/讽刺犀利/讽刺手法/讽刺评论" } ] }, { "scope_type": "effect", "value": "识别真实痛点", "candidate": "识别真实痛点", "link": "新建", "score": 0.4741, "top": [ { "name": "核心点明", "score": 0.4741, "path": "/表达/信息传达/传达手法/强调突出/核心点明" }, { "name": "解决方案", "score": 0.4688, "path": "/表达/论证说理/解决方案" }, { "name": "数据实证", "score": 0.4673, "path": "/表达/论证说理/证据支撑/数据实证" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "why", "role": "主", "parent": null, "title": "选题审核的情绪漏斗原理", "业务阶段": [ "选题" ], "出处": [ "图3", "图7", "图8" ], "主张": "好选题应通过情绪审核而非大脑审核,羞耻感是高质选题的防伪标签。", "支撑": [ { "小标题": "安全感与无感对称", "形式": "机制", "内容": "创作者的安全感等于观众的无感。没有潜在风险和冲突的选题无法触发情绪,难以产生转发爆发。" }, { "小标题": "撕裂信念产生爆发力", "形式": "影响", "内容": "爆款不仅是加固理念(说正确的话),更重要的是撕裂一个既有信念(展示圣经句崩坏的场景)。" } ], "作用域": [ { "scope_type": "substance", "value": "选题审核逻辑", "candidate": "选题审核逻辑", "link": "新建", "score": 0.5482, "top": [ { "name": "逻辑原理", "score": 0.5482, "path": "/理念/知识/思想/逻辑原理" }, { "name": "应用逻辑", "score": 0.5413, "path": "/理念/知识/思想/逻辑原理/应用逻辑" }, { "name": "逻辑异常", "score": 0.5286, "path": "/理念/知识/思想/逻辑原理/逻辑异常" } ] }, { "scope_type": "feeling", "value": "羞耻感", "candidate": "羞耻感", "link": "新建", "score": 0.6268, "top": [ { "name": "情感", "score": 0.6268, "path": "/情感" }, { "name": "美感", "score": 0.6123, "path": "/情感/美感" }, { "name": "共情", "score": 0.5855, "path": "/情感/共情" } ] }, { "scope_type": "effect", "value": "撕裂既有信念", "candidate": "撕裂既有信念", "link": "新建", "score": 0.4839, "top": [ { "name": "矛盾冲突", "score": 0.4839, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "情感张力", "score": 0.4758, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "真相本质", "score": 0.4716, "path": "/表达/论证说理/分析论证/揭示溯因/真相本质" } ] }, { "scope_type": "intent", "value": "产生爆发力", "candidate": "产生爆发力", "link": "新建", "score": 0.4715, "top": [ { "name": "裂变", "score": 0.4715, "path": "/行为引导/裂变" }, { "name": "科普", "score": 0.4222, "path": "/信息传递/知识传递/科普" }, { "name": "情感抒发", "score": 0.4089, "path": "/情感联结/情感抒发" } ] } ] }, { "id": "k3", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 1 }, "title": "爆款选题的两大核心特征", "业务阶段": [ "选题" ], "出处": [ "图5", "图6" ], "界定": "指能引发用户强烈反馈(羞耻或被冒犯)的选题本质。 ", "主体": [ { "小标题": "羞耻感与冒犯感的界定", "形式": "判据", "条目": [ { "词": "羞耻感", "说明": "触碰了真实但平时没人敢公开说的、被社交礼仪包裹的公共痛点。" }, { "词": "冒犯感", "说明": "对某种『正确共识』的撕裂,踩中了大众的神经压力点。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "爆款选题特征", "candidate": "爆款选题特征", "link": "新建", "score": 0.5388, "top": [ { "name": "人物特征", "score": 0.5388, "path": "/表象/视觉/实体/人物/人物特征" }, { "name": "产品特征", "score": 0.5309, "path": "/理念/知识/商业/产品服务/产品特征" }, { "name": "本质特征", "score": 0.5066, "path": "/理念/知识/思想/概念范畴/性质属性/本质特征" } ] }, { "scope_type": "feeling", "value": "被冒犯感", "candidate": "被冒犯感", "link": "新建", "score": 0.5836, "top": [ { "name": "厌恶反感", "score": 0.5836, "path": "/情感/共情/厌恶反感" }, { "name": "共情", "score": 0.5745, "path": "/情感/共情" }, { "name": "情感", "score": 0.5617, "path": "/情感" } ] }, { "scope_type": "effect", "value": "引发强烈反馈", "candidate": "引发强烈反馈", "link": "新建", "score": 0.581, "top": [ { "name": "情感共鸣", "score": 0.581, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "情感强化", "score": 0.5726, "path": "/表达/信息传达/传达手法/强调突出/情感强化" }, { "name": "强调突出", "score": 0.5484, "path": "/表达/信息传达/传达手法/强调突出" } ] } ] } ] }, { "post_id": "698481e1000000000a02a7c1", "source_id": "xhs_698481e1000000000a02a7c1", "title": "7种编剧常用的叙事结构,写剧不用愁!", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" ] }, "cards": [ { "index": 1, "content": "三幕式结构定义及第一幕要素(背景、人设、核心冲突触发)。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp" }, { "index": 2, "content": "三幕式结构的第二幕(发展主体、冲突升级、解决受挫)和第三幕(高潮爆发、冲突收尾);英雄之旅结构的核心(平凡人到英雄)及“启程、考验、归来”节点。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp" }, { "index": 3, "content": "英雄之旅适用题材;非线性结构定义(时间拆解重组、闪回倒叙、多视角)及其目的(制造悬念、增强张力);环形结构定义(首尾呼应、闭环)。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp" }, { "index": 4, "content": "环形结构分类(非循环类的宿命感/圆满感、带循环类的重复尝试);多线叙事结构定义(多线并行、节点汇合)及其作用(丰富维度、提升密度)。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp" }, { "index": 5, "content": "嵌套式结构定义(层层递进、戏中戏、引子与内层呼应);反结构定义(打破框架、碎片化拼接、注重氛围和情绪)。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp" }, { "index": 6, "content": "反结构的特征(无核心冲突、无传统结局,靠状态和细节打动观众)及适用题材。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "编剧常用7种叙事结构手册", "业务阶段": [ "脚本" ], "出处": [ "卡片1", "卡片2", "卡片3", "卡片4", "卡片5", "卡片6" ], "界定": "本文梳理了编剧创作中用于组织故事情境、驱动情节发展的7种核心逻辑框架。", "主体": [ { "小标题": "1. 三幕式结构", "形式": "定义与构成", "条目": [ { "词": "第一幕(开端)", "说明": "包含背景交代、人设建立及核心冲突触发。" }, { "词": "第二幕(发展)", "说明": "冲突升级、遭遇阻碍并进行成长铺垫。" }, { "词": "第三幕(高潮与结局)", "说明": "矛盾全面爆发并最终解决收尾。" } ] }, { "小标题": "2. 英雄之旅结构", "形式": "定义与核心", "内容": "核心在于“平凡人到英雄的蜕变”。", "条目": [ { "词": "启程", "说明": "主观或客观原因离开舒适区。" }, { "词": "考验", "说明": "面对挑战、结识盟友或遭遇反派,实现认知突破。" }, { "词": "归来", "说明": "战胜危机,获得成长或实质性收获。" } ] }, { "小标题": "3. 非线性结构", "形式": "定义与目的", "内容": "打破时间先后顺序,通过重组故事序列制造悬念,增强戏剧张力。", "条目": [ { "词": "常用手法", "说明": "闪回、闪前、插叙、倒叙或多视角切换。" } ] }, { "小标题": "4. 环形结构", "形式": "分类及特征", "内容": "首尾呼应形成闭环。", "条目": [ { "词": "非循环类", "说明": "场景、台词或人物状态的呼应,传达宿命感或圆满感。" }, { "词": "带循环类", "说明": "主角反复经历一段事件并尝试在该逻辑中打破循环。" } ] }, { "小标题": "5. 多线叙事结构", "形式": "定义与作用", "内容": "多条独立故事线并行推进并在节点汇合,适合群像戏,用于丰富故事维度和提升信息密度。" }, { "小标题": "6. 嵌套式结构", "形式": "定义", "内容": "故事中嵌套故事(如戏中戏、梦中梦),通常用于探讨真实与虚幻等深层主题。" }, { "小标题": "7. 反结构", "形式": "特征", "内容": "打破传统框架,不追求完整性或核心冲突,侧重碎片化拼接。", "条目": [ { "词": "核心重点", "说明": "注重氛围营造、情绪表达和对人性的探讨,靠状态和细节打动观众。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "叙事框架", "candidate": "叙事框架", "link": "新建", "score": 0.719, "top": [ { "name": "历史叙事", "score": 0.719, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "概念范畴", "score": 0.6032, "path": "/理念/知识/思想/概念范畴" }, { "name": "构图", "score": 0.5822, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "form", "value": "结构化组织", "candidate": "结构化组织", "link": "新建", "score": 0.7262, "top": [ { "name": "叙事组织", "score": 0.7262, "path": "/架构/叙事/叙事组织" }, { "name": "结构化对比", "score": 0.7113, "path": "/架构/逻辑/信息编排逻辑/归纳论证/对比论证/结构化对比" }, { "name": "时间组织", "score": 0.7035, "path": "/架构/叙事/叙事组织/脉络铺排/时间组织" } ] }, { "scope_type": "feeling", "value": "戏剧张力", "candidate": "戏剧张力", "link": "新建", "score": 0.6394, "top": [ { "name": "悬念期待", "score": 0.6394, "path": "/认知/好奇/悬念期待" }, { "name": "认知颠覆", "score": 0.5489, "path": "/认知/惊奇/认知颠覆" }, { "name": "反差冲击", "score": 0.5446, "path": "/认知/惊奇/反差冲击" } ] }, { "scope_type": "effect", "value": "制造悬念", "candidate": "制造悬念", "link": "新建", "score": 0.8689, "top": [ { "name": "悬念设置", "score": 0.8689, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "情感铺垫", "score": 0.6002, "path": "/结构/叙事推进/铺垫准备/情感铺垫" }, { "name": "氛围营造", "score": 0.5799, "path": "/表达/氛围营造" } ] }, { "scope_type": "intent", "value": "故事情节创作", "candidate": "故事情节创作", "link": "新建", "score": 0.5024, "top": [ { "name": "科普", "score": 0.5024, "path": "/信息传递/知识传递/科普" }, { "name": "情感抒发", "score": 0.4859, "path": "/情感联结/情感抒发" }, { "name": "事实呈现", "score": 0.4839, "path": "/信息传递/事实呈现" } ] } ] } ] }, { "post_id": "67e2e39b0000000003028ff0", "source_id": "xhs_67e2e39b0000000003028ff0", "title": "剧本创作:理解前提、人物、冲突", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" ] }, "cards": [ { "index": 1, "content": "前提的定义与构成:前提是剧本的目标和核心思想。有效前提的公示:作者立场+人物+冲突+结论。情感(欲望、恐惧等)可以驱动并决定前提。人物最突出的特征由前提赋予。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp" }, { "index": 2, "content": "人物的三维度塑造:生理维度(性别、年龄、外表等)、社会维度(阶层、职业、教育等)、心理维度(道德标准、志向、挫折、性格等)。人物的发展是其面对冲突的反应,人物的决定与对手的决定互为因果推动剧情。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp" }, { "index": 3, "content": "人物意志力与关系:人物需有足够的毅力和能力支撑斗争。剧作家需通过:我应该做什么?别人会做什么?什么应该被完成?三个问题思考情节。主使人物(主角)和对立人物(对手)必须同样强大、实力相当。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp" }, { "index": 4, "content": "冲突的四种类型:1.静态(人物无发展,无升级能力);2.跳跃(迫使人物做出与其本性不符的推延行动);3.缓慢升级(由前提和三维度人物共同导致的自然、持续紧张的冲突);4.预示(即张力,坚定对手之间互不妥协的预示)。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp" }, { "index": 5, "content": "冲突的发现与升级逻辑:可以从周遭人的性格品质中发现冲突(如贪婪、自卑、诚实等)。冲突的基础是“攻击—反击”,通过势均力敌的对手使冲突持续升级,直至高潮。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp" }, { "index": 6, "content": "剧本结构要素:1.过渡(小冲突,使人物精神状态转变);2.切入点(引发连串事件的决定点或转折点);3.危机(导致事态决定性变化的转折点);4.高潮(危机的爆发点);5.结局(无论生死的结果)。每个场景都应包含前提、人物、冲突、过渡、危机、高潮和结局的呈现。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "剧本创作的核心构建方法", "purpose": "基于前提、人物与冲突三大要素构建完整的剧本场景或故事框架", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "intent": "确立剧本前提", "directive": "依据“作者立场+人物+冲突+结论”公式确立目标与核心思想。由情感(欲望、恐惧等)驱动并赋予人物核心特征。", "output": "剧本前提公式/核心思想", "出处": [ "卡片1" ], "创作阶段": "定向", "动作": "确立主题", "作用域": [ { "scope_type": "substance", "value": "剧本前提", "candidate": "剧本前提", "link": "新建", "score": 0.5583, "top": [ { "name": "概念构想", "score": 0.5583, "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想" }, { "name": "标题", "score": 0.546, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "场景感悟", "score": 0.5445, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" } ] }, { "scope_type": "form", "value": "逻辑公式", "candidate": "逻辑公式", "link": "新建", "score": 0.7576, "top": [ { "name": "逻辑", "score": 0.7576, "path": "/架构/逻辑" }, { "name": "假设逻辑", "score": 0.74, "path": "/架构/逻辑/叙事逻辑/假设逻辑" }, { "name": "逻辑推论", "score": 0.7125, "path": "/架构/逻辑/信息编排逻辑/归纳论证/逻辑推论" } ] }, { "scope_type": "effect", "value": "确立核心思想", "candidate": "确立核心思想", "link": "新建", "score": 0.6914, "top": [ { "name": "确立基点", "score": 0.6914, "path": "/结构/叙事推进/开篇引入/直述开篇/确立基点" }, { "name": "定性确立", "score": 0.6094, "path": "/表达/论证说理/分析论证/论证评判/定性确立" }, { "name": "核心点明", "score": 0.6092, "path": "/表达/信息传达/传达手法/强调突出/核心点明" } ] } ] }, { "id": "s2", "intent": "进行人物三维度塑造", "directive": "从生理(性别/外表)、社会(阶层/职业)和心理(道德/志向)三个维度填充细节。确保主使人物与对立人物实力相当。", "output": "多维人物画像", "出处": [ "卡片2", "卡片3" ], "创作阶段": "构思", "动作": "人物建模", "作用域": [ { "scope_type": "substance", "value": "人物塑造", "candidate": "人物塑造", "link": "新建", "score": 0.813, "top": [ { "name": "人物形象", "score": 0.813, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物", "score": 0.752, "path": "/表象/视觉/实体/人物" }, { "name": "人物特征", "score": 0.7485, "path": "/表象/视觉/实体/人物/人物特征" } ] }, { "scope_type": "form", "value": "多维填充", "candidate": "多维填充", "link": "新建", "score": 0.5503, "top": [ { "name": "多色配色", "score": 0.5503, "path": "/呈现/视觉/视觉制作/色彩调性/配色组合/多色配色" }, { "name": "三维建模合成", "score": 0.521, "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成" }, { "name": "元素编排", "score": 0.5205, "path": "/呈现/视觉/视觉制作/构图编排/空间布局/元素编排" } ] }, { "scope_type": "effect", "value": "建立人物深度", "candidate": "建立人物深度", "link": "新建", "score": 0.6284, "top": [ { "name": "人物引入", "score": 0.6284, "path": "/表达/形象塑造/人物引入" }, { "name": "深度展开", "score": 0.6216, "path": "/表达/信息传达/传达手法/信息呈现/陈列展示/深度展开" }, { "name": "传达深度", "score": 0.6183, "path": "/表达/信息传达/传达深度" } ] } ] }, { "id": "s3", "intent": "设计冲突发现与升级路径", "directive": "从性格品质中发现冲突,通过“攻击—反击”模式及势均力敌的对抗使冲突自然持续升级。", "output": "冲突升级轨迹图", "出处": [ "卡片5" ], "创作阶段": "结构", "动作": "设计对抗", "作用域": [ { "scope_type": "substance", "value": "剧情冲突", "candidate": "剧情冲突", "link": "新建", "score": 0.7419, "top": [ { "name": "冲突对抗", "score": 0.7419, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6878, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.644, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "form", "value": "攻击反击模式", "candidate": "攻击反击模式", "link": "新建", "score": 0.6754, "top": [ { "name": "激进攻击", "score": 0.6754, "path": "/架构/修辞/语调风格/强硬对抗/激进攻击" }, { "name": "反击话术", "score": 0.6576, "path": "/架构/策略/认知引导/话语影响/话术策略/反击话术" }, { "name": "行为对抗", "score": 0.6077, "path": "/架构/叙事/叙事技法/戏剧张力/冲突/行为对抗" } ] }, { "scope_type": "effect", "value": "维持戏剧张力", "candidate": "维持戏剧张力", "link": "新建", "score": 0.7063, "top": [ { "name": "情感张力", "score": 0.7063, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "悬念设置", "score": 0.6374, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "叙事推进", "score": 0.6086, "path": "/结构/叙事推进" } ] } ] }, { "id": "s4", "intent": "构建场景结构要素", "directive": "在每个场景中依次埋入:切入点(决定点)→ 过渡(心理转变)→ 危机(转折点)→ 高潮(爆发点)→ 结局。", "output": "场景结构链条", "出处": [ "卡片6" ], "创作阶段": "结构", "动作": "场景编排", "作用域": [ { "scope_type": "substance", "value": "场景构建", "candidate": "场景构建", "link": "新建", "score": 0.783, "top": [ { "name": "场景氛围", "score": 0.783, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" }, { "name": "场景形象", "score": 0.7811, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "场景感悟", "score": 0.7591, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" } ] }, { "scope_type": "form", "value": "场景结构链条", "candidate": "场景结构链条", "link": "新建", "score": 0.6755, "top": [ { "name": "对话结构", "score": 0.6755, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "场景描写", "score": 0.6535, "path": "/架构/修辞/描写刻画/细节描绘/场景描写" }, { "name": "叙事逻辑", "score": 0.6454, "path": "/架构/逻辑/叙事逻辑" } ] }, { "scope_type": "effect", "value": "引导剧情节奏", "candidate": "引导剧情节奏", "link": "新建", "score": 0.6845, "top": [ { "name": "推进节奏", "score": 0.6845, "path": "/结构/叙事推进/推进节奏" }, { "name": "叙事推进", "score": 0.6571, "path": "/结构/叙事推进" }, { "name": "叙事推进节点", "score": 0.6495, "path": "/结构/叙事推进/叙事推进节点" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 2 }, "title": "人物维度构造要素表", "业务阶段": [ "脚本" ], "出处": [ "卡片2" ], "界定": "从生理、社会、心理三个层面解析人物深度。适用于任何虚构人物的基本属性填充。", "主体": [ { "小标题": "三维度构成", "形式": "清单", "条目": [ { "词": "生理维度", "说明": "性别、年龄、外表等外化特征" }, { "词": "社会维度", "说明": "阶层、职业、教育等外部关系形态" }, { "词": "心理维度", "说明": "道德标准、志向、挫折、性格等内在驱动力" } ] } ], "作用域": [ { "scope_type": "substance", "value": "虚拟人物属性", "candidate": "虚拟人物属性", "link": "新建", "score": 0.6766, "top": [ { "name": "虚构人物", "score": 0.6766, "path": "/表象/视觉/实体/人物/个体/虚构人物" }, { "name": "人物特征", "score": 0.6525, "path": "/表象/视觉/实体/人物/人物特征" }, { "name": "人物形象", "score": 0.6485, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" } ] }, { "scope_type": "form", "value": "要素分解清单", "candidate": "要素分解清单", "link": "新建", "score": 0.6279, "top": [ { "name": "条目列举", "score": 0.6279, "path": "/架构/逻辑/信息编排逻辑/条目列举" }, { "name": "逐条罗列", "score": 0.5797, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列" }, { "name": "序号列举", "score": 0.5767, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举" } ] }, { "scope_type": "effect", "value": "人物丰满化", "candidate": "人物丰满化", "link": "新建", "score": 0.6556, "top": [ { "name": "人物引入", "score": 0.6556, "path": "/表达/形象塑造/人物引入" }, { "name": "形象刻画", "score": 0.6431, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画" }, { "name": "形象塑造", "score": 0.6208, "path": "/表达/形象塑造" } ] } ] }, { "id": "k3", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 3 }, "title": "剧本冲突的四种类型", "业务阶段": [ "脚本" ], "出处": [ "卡片4" ], "界定": "剧本创作中常见的不同张力表现状态。", "主体": [ { "小标题": "冲突分类形态", "形式": "分类", "条目": [ { "词": "静态冲突", "说明": "人物无发展,无升级能力" }, { "词": "跳跃冲突", "说明": "迫使人物做出与其本性不符的行动" }, { "词": "缓慢升级冲突", "说明": "由前提与人物性格共同导致的自然持续紧张" }, { "词": "预示冲突", "说明": "由对手互不妥协形成的张力与预示" } ] } ], "作用域": [ { "scope_type": "substance", "value": "冲突分类", "candidate": "冲突分类", "link": "新建", "score": 0.7572, "top": [ { "name": "冲突对抗", "score": 0.7572, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.7099, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.6228, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "form", "value": "状态对比", "candidate": "状态对比", "link": "复用", "score": 0.9993, "top": [ { "name": "状态对比", "score": 0.9993, "path": "/架构/创意/对比反差/并置对比/状态对比" }, { "name": "差异对比", "score": 0.7452, "path": "/架构/创意/对比反差/反差错位/通用反差/差异对比" }, { "name": "数据对比", "score": 0.7292, "path": "/架构/逻辑/信息编排逻辑/归纳论证/数据实证/数据对比" } ] }, { "scope_type": "feeling", "value": "戏剧张力感", "candidate": "戏剧张力感", "link": "新建", "score": 0.6003, "top": [ { "name": "悬念期待", "score": 0.6003, "path": "/认知/好奇/悬念期待" }, { "name": "美感", "score": 0.547, "path": "/情感/美感" }, { "name": "反差冲击", "score": 0.5425, "path": "/认知/惊奇/反差冲击" } ] } ] }, { "id": "k4", "type": "why", "role": "组件", "parent": { "how_id": "k1", "step": 3 }, "title": "冲突升级的底层机制", "业务阶段": [ "脚本" ], "出处": [ "卡片2", "卡片5" ], "主张": "冲突的发展互为因果,且依赖于双方意志力的对等。", "支撑": [ { "小标题": "因果逻辑", "形式": "机制", "内容": "人物的发展是面对冲突的反应,人物的决定与对手的决定互为因果推动剧情。" }, { "小标题": "势均力敌原理", "形式": "前提", "内容": "主使人物和对立人物必须同样强大。只有通过“攻击—反击”且对手实力相当,冲突才能持续升级直至高潮。" } ], "作用域": [ { "scope_type": "substance", "value": "冲突因果律", "candidate": "冲突因果律", "link": "新建", "score": 0.6924, "top": [ { "name": "冲突对抗", "score": 0.6924, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "因果推理", "score": 0.6865, "path": "/理念/知识/思想/逻辑原理/因果推理" }, { "name": "因果报应", "score": 0.6709, "path": "/理念/观念/个人观念/处世智慧/道德伦理/因果报应" } ] }, { "scope_type": "effect", "value": "提升叙事逻辑", "candidate": "提升叙事逻辑", "link": "新建", "score": 0.7343, "top": [ { "name": "叙事推进", "score": 0.7343, "path": "/结构/叙事推进" }, { "name": "叙事增色", "score": 0.6953, "path": "/表达/信息传达/传达深度/补充细化/叙事增色" }, { "name": "叙事推进节点", "score": 0.6558, "path": "/结构/叙事推进/叙事推进节点" } ] }, { "scope_type": "intent", "value": "保证剧情连贯性", "candidate": "保证剧情连贯性", "link": "新建", "score": 0.4455, "top": [ { "name": "事实呈现", "score": 0.4455, "path": "/信息传递/事实呈现" }, { "name": "科普", "score": 0.4385, "path": "/信息传递/知识传递/科普" }, { "name": "信息传递", "score": 0.4181, "path": "/信息传递" } ] } ] } ] }, { "post_id": "680659e8000000001a007a11", "source_id": "xhs_680659e8000000001a007a11", "title": "故事设计原理拆解学习", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" ] }, "cards": [ { "index": 1, "content": "故事五部分构成图解:阐述(交代背景动机)、激励事件(发动故事的情节)、进展纠葛(所占篇幅最大)、危机与高潮(情节突转与问题解决)、结局(下降动作)。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp" }, { "index": 2, "content": "激励事件的构思方式:分为随机(巧合)和有因(抉择);它是吸引观众的“大钩子”,通常定位在故事前1/4处。介绍冲突层面:纠葛分为单一层面(简单型)和跨内心/个人/外界三个层面(复杂型)。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp" }, { "index": 3, "content": "叙事弧线时序图:展示主情节与次情节在120分钟剧本中的分布规律,主情节通常在30、100分钟处形成跨幕转折点,最后一幕时间最短。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp" }, { "index": 4, "content": "场景设计核心要素:包含转折点(创造奇、增强好奇心、指引新方向)和铺设伏笔/分晓的技术,通过价值转面(正/负向切换)来维持动感。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp" }, { "index": 5, "content": "情感转变规律:利用回归递减定理,必须在正面与负面情感间动态交替以防观众审美疲劳;强调“情绪”是短期体验而“情感”具有长期渗透性。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp" }, { "index": 6, "content": "真正的选择(选择的性质):选择必须发生在两个同等分量或价值的正向欲望(两善取其一)或负向欲望(两恶取其轻)之间,而非简单的非黑即白。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp" }, { "index": 7, "content": "场景分析五步程序:1.确定冲突(目标与对抗力量);2.标注开篇价值;3.分解为节拍(动作/反应);4.标注结尾价值并比较变化;5.概述节拍并标注转折点位置。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp" }, { "index": 8, "content": "危机的定义:危机是故事必备的“终极决定”,必须将主人公置于最大压力下的两难之境,揭示其深层性格。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp" }, { "index": 9, "content": "高潮与结局的逻辑:高潮必须产生价值的剧烈摇摆以打动观众;结局的三个用途:处理次情节高潮、展示影响、通过“壮观场面和真理”融为一体来尊重观众。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "场景分析五步程序", "purpose": "通过五个步骤对剧本场景进行深度拆解与价值评估", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "intent": "确定冲突", "directive": "识别场景中主人公的目标以及与其对立的对抗力量。", "output": "明确的冲突对抗关系", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "冲突分析", "作用域": [ { "scope_type": "substance", "value": "冲突对抗", "candidate": "冲突对抗", "link": "复用", "score": 0.9992, "top": [ { "name": "冲突对抗", "score": 0.9992, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.7845, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.6899, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "effect", "value": "明确对立关系", "candidate": "明确对立关系", "link": "新建", "score": 0.6018, "top": [ { "name": "矛盾冲突", "score": 0.6018, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "对比引入", "score": 0.5855, "path": "/结构/叙事推进/开篇引入/策略引入/对比引入" }, { "name": "对比反差", "score": 0.5736, "path": "/表达/论证说理/分析论证/对比反差" } ] } ] }, { "id": "s2", "intent": "标注开篇价值", "directive": "记录场景开始时人物的情感或处境价值状态(正向或负向)。", "output": "起始价值锚点", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "价值标注", "作用域": [ { "scope_type": "substance", "value": "情感价值", "candidate": "情感价值", "link": "新建", "score": 0.8011, "top": [ { "name": "情感", "score": 0.8011, "path": "/理念/情感" }, { "name": "情感表达", "score": 0.7392, "path": "/表象/视觉/行为/人际互动/表达沟通/情感表达" }, { "name": "情感体验", "score": 0.7345, "path": "/理念/观念/个人观念/人生感悟/内心感受/情感体验" } ] }, { "scope_type": "effect", "value": "设定参照系", "candidate": "设定参照系", "link": "新建", "score": 0.6006, "top": [ { "name": "基调设定", "score": 0.6006, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "设定铺垫", "score": 0.5998, "path": "/结构/叙事推进/铺垫准备/设定铺垫" }, { "name": "确立基点", "score": 0.5838, "path": "/结构/叙事推进/开篇引入/直述开篇/确立基点" } ] } ] }, { "id": "s3", "intent": "分解为节拍", "directive": "将场景拆解为微观的“动作/反应”循环。", "output": "动作/反应链条", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "节拍分解", "作用域": [ { "scope_type": "substance", "value": "动作反应", "candidate": "动作反应", "link": "新建", "score": 0.7522, "top": [ { "name": "反应回应", "score": 0.7522, "path": "/表象/视觉/行为/人际互动/反应回应" }, { "name": "动作姿态", "score": 0.6943, "path": "/表象/视觉/行为/表演行为/舞蹈/动作姿态" }, { "name": "惊异反应", "score": 0.6645, "path": "/表象/视觉/行为/人际互动/反应回应/惊异反应" } ] }, { "scope_type": "form", "value": "微观拆解", "candidate": "微观拆解", "link": "新建", "score": 0.7894, "top": [ { "name": "拆解剖析", "score": 0.7894, "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/拆解剖析" }, { "name": "历史宏观", "score": 0.547, "path": "/架构/叙事/叙事格调/宏大庄严/历史宏观" }, { "name": "自嘲解构", "score": 0.5458, "path": "/架构/修辞/语调风格/幽默戏谑/自嘲解构" } ] } ] }, { "id": "s4", "intent": "比较结尾价值", "directive": "标注场景结束时的价值状态,并与开篇价值进行对比,确认是否存在转变。", "output": "价值转变差值", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "转变评估", "作用域": [ { "scope_type": "effect", "value": "校验转变", "candidate": "校验转变", "link": "新建", "score": 0.6153, "top": [ { "name": "转化呈现", "score": 0.6153, "path": "/表达/信息传达/传达手法/信息呈现/转化呈现" }, { "name": "内容转换", "score": 0.6072, "path": "/结构/叙事推进/承接转换/内容转换" }, { "name": "承接转换", "score": 0.5902, "path": "/结构/叙事推进/承接转换" } ] }, { "scope_type": "substance", "value": "价值落差", "candidate": "价值落差", "link": "新建", "score": 0.652, "top": [ { "name": "价值导向", "score": 0.652, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值定价", "score": 0.6422, "path": "/理念/知识/商业/产品服务/价值定价" }, { "name": "价值思辨", "score": 0.6298, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨" } ] } ] }, { "id": "s5", "intent": "标注转折点", "directive": "概述所有节拍并定位产生突转的具体时刻。", "output": "转折点定位图", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "转折定位", "作用域": [ { "scope_type": "substance", "value": "场景转折", "candidate": "场景转折", "link": "新建", "score": 0.7519, "top": [ { "name": "场景感悟", "score": 0.7519, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" }, { "name": "场景氛围", "score": 0.7504, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" }, { "name": "场景形象", "score": 0.7215, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" } ] }, { "scope_type": "effect", "value": "定位突转时刻", "candidate": "定位突转时刻", "link": "新建", "score": 0.5907, "top": [ { "name": "转折变化", "score": 0.5907, "path": "/结构/叙事推进/承接转换/转折变化" }, { "name": "定性定格", "score": 0.5644, "path": "/表达/形象塑造/品质体现/形象整合/定性定格" }, { "name": "视角转换", "score": 0.5374, "path": "/结构/叙事推进/承接转换/视角转换" } ] } ] } ], "dropped": [ "120分钟剧本时序比例 — 属于长视频/电影工艺,短视频创作中仅作参考" ] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "故事五部分构成模型", "业务阶段": [], "出处": [ "卡片1" ], "界定": "描述故事从起步到终结的五个核心功能模块及其排布逻辑。", "主体": [ { "小标题": "构成要素", "形式": "清单", "条目": [ { "词": "阐述", "说明": "交代背景和角色动机" }, { "词": "激励事件", "说明": "打破平衡、发动故事的情节点" }, { "词": "进展纠葛", "说明": "篇幅占比最大,包含层层推进的冲突" }, { "词": "危机与高潮", "说明": "极致压力下的抉择与问题的根本解决" }, { "词": "结局", "说明": "交代后续影响的下降动作" } ] } ], "作用域": [ { "scope_type": "substance", "value": "故事结构", "candidate": "故事结构", "link": "新建", "score": 0.6968, "top": [ { "name": "社会结构", "score": 0.6968, "path": "/理念/知识/社会知识/社会结构" }, { "name": "关系结构", "score": 0.6669, "path": "/理念/知识/思想/概念范畴/关系结构" }, { "name": "历史叙事", "score": 0.6473, "path": "/理念/知识/历史/历史知识形态/历史叙事" } ] }, { "scope_type": "form", "value": "五段式法则", "candidate": "五段式法则", "link": "新建", "score": 0.6331, "top": [ { "name": "分段结构", "score": 0.6331, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "叙事技法", "score": 0.6092, "path": "/架构/叙事/叙事技法" }, { "name": "叙事逻辑", "score": 0.6019, "path": "/架构/逻辑/叙事逻辑" } ] }, { "scope_type": "effect", "value": "逻辑排布", "candidate": "逻辑排布", "link": "新建", "score": 0.7117, "top": [ { "name": "逻辑推演", "score": 0.7117, "path": "/表达/论证说理/证据支撑/逻辑推演" }, { "name": "逻辑铺垫", "score": 0.6918, "path": "/结构/叙事推进/铺垫准备/逻辑铺垫" }, { "name": "逻辑顺接", "score": 0.6775, "path": "/结构/叙事推进/承接转换/逻辑顺接" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "激励事件的设计准则", "业务阶段": [], "出处": [ "卡片2" ], "界定": "激励事件是勾住观众注意力的核心引擎,需具备特定的发生方式与位置。", "主体": [ { "小标题": "构思方式", "形式": "分类", "内容": "激励事件可分为随机发生(纯属巧合)或有因发生(基于人物抉择)。" }, { "小标题": "定位法则", "形式": "判据", "内容": "通常建议定位在整体篇幅的前1/4处,作为启动故事的“大钩子”。" } ], "作用域": [ { "scope_type": "substance", "value": "激励事件", "candidate": "激励事件", "link": "新建", "score": 0.7084, "top": [ { "name": "事件", "score": 0.7084, "path": "/理念/事件" }, { "name": "事件评价", "score": 0.6426, "path": "/理念/观念/社会观念/时政评议/历史评价/事件评价" }, { "name": "社会事件", "score": 0.637, "path": "/理念/事件/社会事件" } ] }, { "scope_type": "effect", "value": "勾住注意力", "candidate": "勾住注意力", "link": "新建", "score": 0.6718, "top": [ { "name": "吸引关注", "score": 0.6718, "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注" }, { "name": "吸引关注", "score": 0.6709, "path": "/表达/互动引导/吸引关注" }, { "name": "强调突出", "score": 0.5378, "path": "/表达/信息传达/传达手法/强调突出" } ] }, { "scope_type": "intent", "value": "提高完播率", "candidate": "提高完播率", "link": "新建", "score": 0.5196, "top": [ { "name": "种草推荐", "score": 0.5196, "path": "/行为引导/商业推广/种草推荐" }, { "name": "科普", "score": 0.5131, "path": "/信息传递/知识传递/科普" }, { "name": "商业推广", "score": 0.5084, "path": "/行为引导/商业推广" } ] } ] }, { "id": "k4", "type": "why", "role": "主", "parent": null, "title": "情感动态转变规律", "业务阶段": [], "出处": [ "卡片5" ], "主张": "必须在正面与负面情感间动态交替,以防止观众审美疲劳并维持动感。", "支撑": [ { "小标题": "底层逻辑", "形式": "依据", "内容": "基于回归递减定理,单一色彩的情绪堆砌会导致观众感知度下降。" }, { "小标题": "概念辨析", "形式": "定义", "内容": "情绪是短期爆发的体验,而情感是具有长期渗透性的心理状态。" } ], "作用域": [ { "scope_type": "substance", "value": "情感波动", "candidate": "情感波动", "link": "新建", "score": 0.7615, "top": [ { "name": "情感", "score": 0.7615, "path": "/理念/情感" }, { "name": "情感表达", "score": 0.7379, "path": "/表象/视觉/行为/人际互动/表达沟通/情感表达" }, { "name": "情绪情感", "score": 0.7277, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" } ] }, { "scope_type": "feeling", "value": "动态起伏", "candidate": "动态起伏", "link": "新建", "score": 0.5281, "top": [ { "name": "振奋激励", "score": 0.5281, "path": "/情感/共情/振奋激励" }, { "name": "悬念期待", "score": 0.5265, "path": "/认知/好奇/悬念期待" }, { "name": "反差冲击", "score": 0.5254, "path": "/认知/惊奇/反差冲击" } ] }, { "scope_type": "effect", "value": "防止审美疲劳", "candidate": "防止审美疲劳", "link": "新建", "score": 0.5404, "top": [ { "name": "视角转换", "score": 0.5404, "path": "/结构/叙事推进/承接转换/视角转换" }, { "name": "视角呈现", "score": 0.5147, "path": "/表达/信息传达/传达手法/视角呈现" }, { "name": "平滑过渡", "score": 0.5119, "path": "/结构/叙事推进/承接转换/逻辑顺接/平滑过渡" } ] } ] }, { "id": "k5", "type": "what", "role": "主", "parent": null, "title": "真正选择的品质判定", "业务阶段": [ "脚本" ], "出处": [ "卡片6", "卡片8" ], "界定": "衡量一个戏剧情节是否具备深度的核心在于其提供的“两难之择”是否成立。", "主体": [ { "小标题": "两难类型", "形式": "分类", "内容": "1. 两善取其一:不可调和的两个正向欲望。2. 两恶取其轻:沉重压力下的负向欲望抉择。" }, { "小标题": "危机功能", "形式": "机制", "内容": "通过将主人公置于这种极限压力下的两难之境,撕开面具揭示其深层性格。" } ], "作用域": [ { "scope_type": "substance", "value": "两难抉择", "candidate": "两难抉择", "link": "新建", "score": 0.6295, "top": [ { "name": "苦难困境", "score": 0.6295, "path": "/理念/现象/生活状态/个人境遇/身心状态/苦难困境" }, { "name": "困境生存", "score": 0.6003, "path": "/理念/现象/生活状态/困境生存" }, { "name": "博弈策略", "score": 0.5589, "path": "/理念/知识/政治/国际政治/国际博弈/博弈策略" } ] }, { "scope_type": "effect", "value": "揭示深层性格", "candidate": "揭示深层性格", "link": "新建", "score": 0.6079, "top": [ { "name": "揭示溯因", "score": 0.6079, "path": "/表达/论证说理/分析论证/揭示溯因" }, { "name": "真相本质", "score": 0.594, "path": "/表达/论证说理/分析论证/揭示溯因/真相本质" }, { "name": "行为刻画", "score": 0.5827, "path": "/表达/形象塑造/行为刻画" } ] }, { "scope_type": "feeling", "value": "紧迫感", "candidate": "紧迫感", "link": "新建", "score": 0.5836, "top": [ { "name": "美感", "score": 0.5836, "path": "/情感/美感" }, { "name": "情感", "score": 0.5629, "path": "/情感" }, { "name": "同感", "score": 0.5591, "path": "/情感/同感" } ] } ] } ] }, { "post_id": "67e4bdf50000000006028a59", "source_id": "xhs_67e4bdf50000000006028a59", "title": "只要学会这几样,写短视频脚本真的不难❗️", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" ] }, "cards": [ { "index": 1, "content": "视频脚本编写流程图:分为确定选题、搭建框架(人物、场景、事件)、细节完善(镜号、场景、画面内容、拍摄技巧、字幕、音乐音效、时长)三个阶段。并指出长视频建议在开头10-15秒展示重点,短视频在3-5秒内呈现主题。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp" }, { "index": 2, "content": "提供带表头的脚本模板(序号/画面/景别/角度/时长/文案);列举脚本构思三步骤及具体话术套路(如开门见山、提出疑问、制造起伏等);明确5种常用景别(远全中近特)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp" }, { "index": 3, "content": "分镜头脚本公式:1. vlog公式(共鸣/好奇/互动/干货/热点);2. 脚本三要素(开头噱头、中间论述、结尾总结);3. 黄金结构(引子包含视觉冲击/创意起手,主题包含故事线/平衡艺术/节奏/信息量,结尾包含印象点/情感/行动)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp" }, { "index": 4, "content": "常用构图法指导:水平线构图(稳定感)、对角线构图(动感)、中心构图(突出主体)、框式构图(穿透感/神秘感)、九宫格构图(醒目点位)、三分法构图(化繁为简)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "短视频脚本创作通用流程", "purpose": "从选题阶段逐步完善至可执行的拍摄脚本", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "intent": "确定选题", "directive": "基于创作目标确定视频核心主题及切入点。", "output": "明确的视频选题", "出处": [ "卡片1" ], "创作阶段": "定向", "动作": "选题策划", "作用域": [ { "scope_type": "substance", "value": "视频选题", "candidate": "视频选题", "link": "新建", "score": 0.605, "top": [ { "name": "标题", "score": 0.605, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "人生议题", "score": 0.5691, "path": "/理念/观念/个人观念/人生感悟/人生议题" }, { "name": "痛点问题", "score": 0.559, "path": "/理念/知识/商业/产品服务/痛点问题" } ] }, { "scope_type": "effect", "value": "确定切入点", "candidate": "确定切入点", "link": "新建", "score": 0.6124, "top": [ { "name": "确立基点", "score": 0.6124, "path": "/结构/叙事推进/开篇引入/直述开篇/确立基点" }, { "name": "开篇引入", "score": 0.5185, "path": "/结构/叙事推进/开篇引入" }, { "name": "场景引入", "score": 0.5158, "path": "/结构/叙事推进/开篇引入/策略引入/场景引入" } ] } ] }, { "id": "s2", "intent": "搭建框架", "directive": "明确视频的三大支撑点:核心人物、拍摄场景及发生的关键事件。", "output": "初步的故事/逻辑大纲", "出处": [ "卡片1" ], "创作阶段": "构思", "动作": "框架构建", "作用域": [ { "scope_type": "form", "value": "逻辑大纲", "candidate": "逻辑大纲", "link": "新建", "score": 0.7353, "top": [ { "name": "逻辑", "score": 0.7353, "path": "/架构/逻辑" }, { "name": "叙事逻辑", "score": 0.6874, "path": "/架构/逻辑/叙事逻辑" }, { "name": "情感逻辑", "score": 0.654, "path": "/架构/逻辑/叙事逻辑/情感逻辑" } ] }, { "scope_type": "substance", "value": "拍摄场景", "candidate": "拍摄场景", "link": "新建", "score": 0.728, "top": [ { "name": "演出场景", "score": 0.728, "path": "/表象/视觉/空间/空间场所/演艺场地/演出场景" }, { "name": "场景氛围", "score": 0.7198, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" }, { "name": "场景原声", "score": 0.7102, "path": "/表象/声音/环境音/场景原声" } ] } ] }, { "id": "s3", "intent": "结构化设计", "directive": "根据视频类型选择合适的叙事结构,如「黄金结构」或「三要素」公式。例:『引子(视觉冲击/创意起手)+ 主题(故事线/节奏感)+ 结尾(印象点/行动)』。", "output": "填充好逻辑模块的脚本初稿", "出处": [ "卡片2", "卡片3" ], "创作阶段": "结构", "动作": "结构化填充", "作用域": [ { "scope_type": "form", "value": "叙事结构", "candidate": "叙事结构", "link": "新建", "score": 0.8432, "top": [ { "name": "叙事逻辑", "score": 0.8432, "path": "/架构/逻辑/叙事逻辑" }, { "name": "叙事手法", "score": 0.8255, "path": "/呈现/听觉/语音/表达形式/风格化解说/叙事手法" }, { "name": "叙事组织", "score": 0.8132, "path": "/架构/叙事/叙事组织" } ] }, { "scope_type": "effect", "value": "增加节奏感", "candidate": "增加节奏感", "link": "新建", "score": 0.6958, "top": [ { "name": "推进节奏", "score": 0.6958, "path": "/结构/叙事推进/推进节奏" }, { "name": "叙事增色", "score": 0.5177, "path": "/表达/信息传达/传达深度/补充细化/叙事增色" }, { "name": "强调突出", "score": 0.5014, "path": "/表达/信息传达/传达手法/强调突出" } ] } ] }, { "id": "s4", "intent": "细节拆解", "directive": "将构思细化为可拍摄的镜头内容。重点包含:镜号、具体画面描述、拍摄技巧、字幕文案、音乐音效及单镜头时长控制。注意长视频在10-15s内展示重点,短视频在3-5s内呈现主题。", "output": "可执行的分镜头脚本", "出处": [ "卡片1", "卡片2" ], "创作阶段": "打磨", "动作": "分镜头拆解", "作用域": [ { "scope_type": "form", "value": "分镜头脚本", "candidate": "分镜头脚本", "link": "新建", "score": 0.6179, "top": [ { "name": "影视素材", "score": 0.6179, "path": "/呈现/视觉/视觉制作/素材来源/影视素材" }, { "name": "叙事逻辑", "score": 0.6057, "path": "/架构/逻辑/叙事逻辑" }, { "name": "景别角度", "score": 0.6022, "path": "/呈现/视觉/视觉制作/构图编排/空间布局/景别角度" } ] }, { "scope_type": "effect", "value": "控制时长", "candidate": "控制时长", "link": "新建", "score": 0.5283, "top": [ { "name": "推进节奏", "score": 0.5283, "path": "/结构/叙事推进/推进节奏" }, { "name": "时间跨度对比", "score": 0.5089, "path": "/表达/论证说理/分析论证/对比反差/时间跨度对比" }, { "name": "悬念设置", "score": 0.4654, "path": "/结构/叙事推进/叙事推进节点/悬念设置" } ] } ] } ], "dropped": [ "构图法的具体成像稳定感/动感描述 — 属于基础工艺执行/审美常识", "五种常用景别定义 — 属于摄像基础常识", "具体的脚本模板表头字段 — 属于工具形式而非核心设计决策" ] }, { "id": "k2", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 3 }, "title": "短视频脚本常用叙事公式清单", "业务阶段": [ "脚本" ], "出处": [ "卡片3" ], "界定": "提供三种针对不同需求的脚本逻辑模版", "主体": [ { "小标题": "Vlog脚本公式", "形式": "清单", "条目": [ { "词": "共鸣/好奇/互动", "说明": "开篇用于勾起观众兴趣" }, { "词": "干货输出", "说明": "视频的中段核心价值" }, { "词": "综合热点", "说明": "结合当下流行元素增加流量" } ] }, { "小标题": "脚本三要素", "形式": "清单", "条目": [ { "词": "开头噱头", "说明": "强力抓手" }, { "词": "中间论述", "说明": "内容展开" }, { "词": "结尾总结", "说明": "回顾与升华" } ] }, { "小标题": "脚本黄金结构", "形式": "分类", "条目": [ { "词": "引子", "说明": "包含视觉冲击或创意起手" }, { "词": "内容主题", "说明": "平衡故事线、节奏与信息量" }, { "词": "结尾", "说明": "制造印象点、情感共振或引导行动" } ] } ], "作用域": [ { "scope_type": "form", "value": "脚本公式", "candidate": "脚本公式", "link": "新建", "score": 0.5763, "top": [ { "name": "数据计算", "score": 0.5763, "path": "/架构/逻辑/信息编排逻辑/归纳论证/数据实证/数据计算" }, { "name": "符号转化", "score": 0.5447, "path": "/架构/修辞/修辞意象/比拟转化/符号转化" }, { "name": "模板映射", "score": 0.5343, "path": "/架构/逻辑/信息编排逻辑/条目列举/模板映射" } ] }, { "scope_type": "substance", "value": "Vlog脚本", "candidate": "Vlog脚本", "link": "新建", "score": 0.5394, "top": [ { "name": "动效字幕", "score": 0.5394, "path": "/表象/视觉/符号/文字符号/字幕/动效字幕" }, { "name": "清单列表", "score": 0.5129, "path": "/表象/视觉/符号/文字符号/标注/清单列表" }, { "name": "出行攻略", "score": 0.5094, "path": "/理念/方法/生活技巧/办事指南/出行攻略" } ] }, { "scope_type": "effect", "value": "抓手设计", "candidate": "抓手设计", "link": "新建", "score": 0.4773, "top": [ { "name": "陈列展示", "score": 0.4773, "path": "/表达/信息传达/传达手法/信息呈现/陈列展示" }, { "name": "细节呈现", "score": 0.4592, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现" }, { "name": "拆解剖析", "score": 0.4591, "path": "/表达/论证说理/分析论证/拆解剖析" } ] }, { "scope_type": "feeling", "value": "情感共振", "candidate": "情感共振", "link": "新建", "score": 0.755, "top": [ { "name": "情感", "score": 0.755, "path": "/情感" }, { "name": "情绪处境共鸣", "score": 0.7445, "path": "/情感/同感/情绪处境共鸣" }, { "name": "共情", "score": 0.7431, "path": "/情感/共情" } ] } ] }, { "id": "k3", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 4 }, "title": "脚本开场与结尾策略话术", "业务阶段": [ "脚本" ], "出处": [ "卡片2" ], "界定": "用于精准调动用户情绪和认知的常用话术套路", "主体": [ { "小标题": "开场策略", "形式": "清单", "条目": [ { "词": "开门见山型", "说明": "直接陈述本视频能提供的核心价值" }, { "词": "提出疑问型", "说明": "通过问句引发观众思考与停留" } ] }, { "小标题": "内容起伏策略", "形式": "清单", "条目": [ { "词": "制造起伏", "说明": "通过情节反转或节奏变化维持完播率" } ] } ], "作用域": [ { "scope_type": "substance", "value": "脚本话术", "candidate": "脚本话术", "link": "新建", "score": 0.5609, "top": [ { "name": "语音", "score": 0.5609, "path": "/表象/声音/语音" }, { "name": "演讲宣讲", "score": 0.5544, "path": "/表象/视觉/行为/日常活动/组织活动/演讲宣讲" }, { "name": "文案短句", "score": 0.5492, "path": "/表象/视觉/符号/文字符号/正文/文案短句" } ] }, { "scope_type": "effect", "value": "引导停留", "candidate": "引导停留", "link": "新建", "score": 0.7601, "top": [ { "name": "互动引导", "score": 0.7601, "path": "/表达/互动引导" }, { "name": "转化引导", "score": 0.7148, "path": "/表达/互动引导/行动引导/转化引导" }, { "name": "传播引导", "score": 0.6853, "path": "/表达/互动引导/行动引导/传播引导" } ] }, { "scope_type": "intent", "value": "提升完播率", "candidate": "提升完播率", "link": "新建", "score": 0.5295, "top": [ { "name": "种草推荐", "score": 0.5295, "path": "/行为引导/商业推广/种草推荐" }, { "name": "商业推广", "score": 0.5267, "path": "/行为引导/商业推广" }, { "name": "科普", "score": 0.5088, "path": "/信息传递/知识传递/科普" } ] } ] } ] }, { "post_id": "7589257893544165455", "source_id": "dy_7589257893544165455", "title": "如何用AI十几秒制作一段高质量精彩的视频...", "platform": "douyin", "url": "https://www.douyin.com/video/7589257893544165455", "media": { "type": "video", "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4", "images": [] }, "cards": [ { "index": 1, "content": "利用 AI 生成高质量脚本提示词。How:1. 打开“豆包”AI,开启“深度思考”模式;\n2. 输入明确的身份和需求,例如:'我是一名旅游视频创作者,请帮我写一段关于上海旅游的视频描述词,要求30字以内';\n3. 从生成的多个结果中选择并复制最满意的一项。", "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4", "start": 0.0, "end": 24.0 }, { "index": 2, "content": "文生视频的操作流程。How:1. 在微信搜索并进入“创作神器”小程序;\n2. 选择“文生视频”功能;\n3. 粘贴刚才生成的脚本描述词;\n4. 使用“灵感扩写”功能丰富文案细节及镜头语言;\n5. 设置参数(如视频比例 9:16、生成时长等);\n6. 点击“生成视频”,等待 AI 完成渲染后下载。", "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4", "start": 25.0, "end": 52.0 } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "旅游宣传视频AI脚本生成流程", "purpose": "利用AI深度思考功能生成短小精悍的旅游视频描述词", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "intent": "设定创作角色与需求", "directive": "打开“豆包”AI并开启“深度思考”模式。输入明确的身份和需求,例:『我是一名旅游视频创作者,请帮我写一段关于上海旅游的视频描述词,要求30字以内』", "output": "多条备选的短视频描述词", "出处": [ "卡片1" ], "创作阶段": "构思", "动作": "提示词设定", "作用域": [ { "scope_type": "substance", "value": "旅游视频描述词", "candidate": "旅游视频描述词", "link": "新建", "score": 0.5919, "top": [ { "name": "目的地旅游", "score": 0.5919, "path": "/表象/视觉/行为/日常活动/出行游玩/目的地旅游" }, { "name": "旅行体验", "score": 0.5673, "path": "/表象/视觉/行为/日常活动/出行游玩/旅行体验" }, { "name": "景区游览", "score": 0.5205, "path": "/表象/视觉/行为/日常活动/出行游玩/景区游览" } ] }, { "scope_type": "form", "value": "提示词设定", "candidate": "提示词设定", "link": "新建", "score": 0.6508, "top": [ { "name": "基调设定", "score": 0.6508, "path": "/架构/策略/情感调动/情感激发/情绪基调/基调设定" }, { "name": "指令引导", "score": 0.5817, "path": "/架构/策略/互动方式/受众互动/指令引导" }, { "name": "指令引导", "score": 0.5796, "path": "/架构/策略/互动方式/号召动员/指令引导" } ] }, { "scope_type": "effect", "value": "明确创作需求", "candidate": "明确创作需求", "link": "新建", "score": 0.5105, "top": [ { "name": "场景描绘", "score": 0.5105, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘" }, { "name": "界定范畴", "score": 0.5077, "path": "/表达/论证说理/提炼升华/定义定性/界定范畴" }, { "name": "形象刻画", "score": 0.4941, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画" } ] } ] }, { "id": "s2", "intent": "筛选并选定文案", "directive": "从AI生成的多个结果中进行评估,选择最满意的一项并复制。", "output": "最终选定的视频脚本初稿", "出处": [ "卡片1" ], "创作阶段": null, "动作": "内容筛选", "作用域": [ { "scope_type": "substance", "value": "视频脚本初稿", "candidate": "视频脚本初稿", "link": "新建", "score": 0.545, "top": [ { "name": "概念构想", "score": 0.545, "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想" }, { "name": "场景形象", "score": 0.4986, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "字幕", "score": 0.4903, "path": "/表象/视觉/符号/文字符号/字幕" } ] }, { "scope_type": "effect", "value": "文案筛选", "candidate": "文案筛选", "link": "新建", "score": 0.5524, "top": [ { "name": "内容转换", "score": 0.5524, "path": "/结构/叙事推进/承接转换/内容转换" }, { "name": "营销推广", "score": 0.5428, "path": "/表达/互动引导/行动引导/营销推广" }, { "name": "传播转化", "score": 0.5407, "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "how", "role": "主", "parent": null, "title": "文生视频自动化制作流程", "purpose": "将文字脚本快速转化为高质量视频成品", "业务阶段": [], "steps": [ { "id": "s1", "intent": "输入与扩写初稿", "directive": "进入“创作神器”小程序的“文生视频”功能,粘贴生成的脚本描述。使用“灵感扩写”功能自动增加镜头语言和细节描述。", "output": "具备镜头调度的详细视频脚本", "出处": [ "卡片2" ], "创作阶段": "构思", "动作": "灵感扩写", "作用域": [ { "scope_type": "substance", "value": "镜头调度语言", "candidate": "镜头调度语言", "link": "新建", "score": 0.6065, "top": [ { "name": "镜头", "score": 0.6065, "path": "/表象/视觉/画面/镜头" }, { "name": "影视对白", "score": 0.536, "path": "/表象/视觉/符号/文字符号/正文/影视对白" }, { "name": "对白字幕", "score": 0.5009, "path": "/表象/视觉/符号/文字符号/字幕/对白字幕" } ] }, { "scope_type": "form", "value": "灵感扩写", "candidate": "灵感扩写", "link": "新建", "score": 0.5471, "top": [ { "name": "感官描写", "score": 0.5471, "path": "/架构/修辞/描写刻画/细节描绘/感官描写" }, { "name": "场景描写", "score": 0.5429, "path": "/架构/修辞/描写刻画/细节描绘/场景描写" }, { "name": "细节化叙事", "score": 0.532, "path": "/架构/叙事/叙事技法/基础技法/细节化叙事" } ] }, { "scope_type": "effect", "value": "丰富细节描述", "candidate": "丰富细节描述", "link": "新建", "score": 0.7234, "top": [ { "name": "细节呈现", "score": 0.7234, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现" }, { "name": "细节具象", "score": 0.7003, "path": "/表达/信息传达/传达深度/补充细化/细节具象" }, { "name": "场景描绘", "score": 0.6288, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘" } ] } ] }, { "id": "s2", "intent": "参数预设与生成", "directive": "根据投放渠道设定视频比例(如9:16)及视频长度等参数。", "output": "完成设置的生成指令", "出处": [ "卡片2" ], "创作阶段": "打磨", "动作": "参数配置", "作用域": [ { "scope_type": "form", "value": "参数预设", "candidate": "参数预设", "link": "新建", "score": 0.5601, "top": [ { "name": "基调设定", "score": 0.5601, "path": "/架构/策略/情感调动/情感激发/情绪基调/基调设定" }, { "name": "色彩切换", "score": 0.5351, "path": "/呈现/视觉/视觉制作/后期处理/动态特效处理/色彩切换" }, { "name": "模板映射", "score": 0.5229, "path": "/架构/逻辑/信息编排逻辑/条目列举/模板映射" } ] }, { "scope_type": "effect", "value": "明确生成指令", "candidate": "明确生成指令", "link": "新建", "score": 0.6475, "top": [ { "name": "指令发出", "score": 0.6475, "path": "/表达/互动引导/行动引导/指令发出" }, { "name": "详细说明", "score": 0.4766, "path": "/表达/信息传达/传达深度/详细说明" }, { "name": "行动引导", "score": 0.4618, "path": "/表达/互动引导/行动引导" } ] } ] }, { "id": "s3", "intent": "视频渲染输出", "directive": "点击“生成视频”,等待系统完成AI渲染后进行下载预览。", "output": "视频成品文件", "出处": [ "卡片2" ], "创作阶段": null, "动作": "AI渲染", "作用域": [ { "scope_type": "substance", "value": "视频成品", "candidate": "视频成品", "link": "新建", "score": 0.5705, "top": [ { "name": "动效字幕", "score": 0.5705, "path": "/表象/视觉/符号/文字符号/字幕/动效字幕" }, { "name": "标题", "score": 0.5605, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "字幕", "score": 0.5492, "path": "/表象/视觉/符号/文字符号/字幕" } ] }, { "scope_type": "intent", "value": "获取视频素材", "candidate": "获取视频素材", "link": "新建", "score": 0.4569, "top": [ { "name": "科普", "score": 0.4569, "path": "/信息传递/知识传递/科普" }, { "name": "裂变", "score": 0.4409, "path": "/行为引导/裂变" }, { "name": "转发", "score": 0.4374, "path": "/行为引导/传播/转发" } ] } ] } ], "dropped": [ "微信搜索并进入小程序——属于平台基础路径操作,非核心创作逻辑", "下载视频——属于通用文件保存操作" ] } ] }, { "post_id": "6a33655e000000000f0055af", "source_id": "xhs_6a33655e000000000f0055af", "title": "🎮Voodoo 转型成功,单日流水破百万美元", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/6a33655e000000000f0055af", "media": { "type": "image", "video_url": null, "images": [ "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un47g5or0rc9nrd7lo51t35o?imageView2/2/w/1080/format/webp", "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4805or0rc9nrd7l4l2ce88?imageView2/2/w/1080/format/webp", 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