payloads.json 36 KB

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  1. [
  2. {
  3. "source": {
  4. "id": "xhs_699308fa0000000016009697",
  5. "source_type": "post",
  6. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  7. "author": "方圆的增长飞轮",
  8. "source_metadata": {
  9. "platform": "xiaohongshu",
  10. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
  11. }
  12. },
  13. "title": "爆款选题的羞耻感原理",
  14. "content": "主张:好选题应具备羞耻感和冒犯感,本质是触碰真实痛点并撕裂大众共识。\n【羞耻感的信号】(判据)\n 写完选题后感到犹豫、怕被骂、觉得自己说话太直白或在装,而非满意。单纯的信息密度只经过大脑审核,羞耻感才代表经过了情绪审核。\n【爆款选题的底层逻辑】(机制)\n 普通选题在加固信念,爆款选题在撕裂赛道圣经句(大众共识)。创作安全等于观众无感,没有风险就没有情绪触发和爆发。\n【对创作的取舍】(取舍)\n 放弃追求‘由于太专业、太正确而感到满意’的选题;侧重寻找能够戳破社交礼仪包裹、触碰公共痛点但平时不敢说的内容。",
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  18. "dim_attributes": [
  19. "why原理"
  20. ],
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  22. {
  23. "scope_type": "substance",
  24. "value": "爆款选题"
  25. },
  26. {
  27. "scope_type": "feeling",
  28. "value": "羞耻感"
  29. },
  30. {
  31. "scope_type": "feeling",
  32. "value": "冒犯感"
  33. },
  34. {
  35. "scope_type": "effect",
  36. "value": "情绪触发"
  37. },
  38. {
  39. "scope_type": "intent",
  40. "value": "破圈爆发"
  41. }
  42. ],
  43. "custom_ext": [
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  45. "key": "业务阶段",
  46. "type": "str",
  47. "value": "灵感"
  48. },
  49. {
  50. "key": "业务阶段",
  51. "type": "str",
  52. "value": "选题"
  53. }
  54. ]
  55. },
  56. {
  57. "source": {
  58. "id": "xhs_699308fa0000000016009697",
  59. "source_type": "post",
  60. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  61. "author": "方圆的增长飞轮",
  62. "source_metadata": {
  63. "platform": "xiaohongshu",
  64. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
  65. }
  66. },
  67. "title": "通过‘撕裂共识’构思爆款选题法",
  68. "content": "目标:找到具有爆发力的选题切入点\n步骤1\n 输入:所属赛道及其相关的创作方向\n 方法:列出赛道大号反复讲的‘正确共识’(圣经句)。例:‘自律即自由’、‘内容为王’。\n 产出:赛道圣经句清单\n步骤2\n 输入:← s1 的〈赛道圣经句清单〉\n 方法:寻找这些共识失灵的瞬间。问:什么情况下,一个人严格按这句话做,反而越做越差?\n 产出:共识崩塌的情境/逻辑裂缝\n步骤3\n 输入:← s2 的〈逻辑裂缝〉\n 方法:将裂缝撕开,提炼成选题。即:帮观众说出‘这个正确答案在你身上不好使’的原因。\n 产出:一个具备冒犯感和羞耻感的选题",
  69. "dim_creations": [
  70. "创作"
  71. ],
  72. "dim_attributes": [
  73. "how工序"
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  78. "value": "赛道共识"
  79. },
  80. {
  81. "scope_type": "form",
  82. "value": "共识清单"
  83. },
  84. {
  85. "scope_type": "intent",
  86. "value": "盘点行业基准"
  87. },
  88. {
  89. "scope_type": "substance",
  90. "value": "共识失灵场景"
  91. },
  92. {
  93. "scope_type": "effect",
  94. "value": "痛点洞察"
  95. },
  96. {
  97. "scope_type": "intent",
  98. "value": "寻找逻辑裂缝"
  99. },
  100. {
  101. "scope_type": "substance",
  102. "value": "冒犯/羞耻选题"
  103. },
  104. {
  105. "scope_type": "effect",
  106. "value": "选题撕裂力"
  107. },
  108. {
  109. "scope_type": "intent",
  110. "value": "提炼选题"
  111. }
  112. ],
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  115. "key": "业务阶段",
  116. "type": "str",
  117. "value": "选题"
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  119. {
  120. "key": "创作阶段",
  121. "type": "str",
  122. "value": "定向"
  123. },
  124. {
  125. "key": "创作阶段",
  126. "type": "str",
  127. "value": "构思"
  128. },
  129. {
  130. "key": "创作阶段",
  131. "type": "str",
  132. "value": "打磨"
  133. },
  134. {
  135. "key": "动作",
  136. "type": "str",
  137. "value": "列举圣经句"
  138. },
  139. {
  140. "key": "动作",
  141. "type": "str",
  142. "value": "逆向审视"
  143. },
  144. {
  145. "key": "动作",
  146. "type": "str",
  147. "value": "确定切入点"
  148. }
  149. ]
  150. },
  151. {
  152. "source": {
  153. "id": "xhs_699308fa0000000016009697",
  154. "source_type": "post",
  155. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  156. "author": "方圆的增长飞轮",
  157. "source_metadata": {
  158. "platform": "xiaohongshu",
  159. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
  160. }
  161. },
  162. "title": "评论区裂缝挖选题法",
  163. "content": "目标:从用户真实反馈中挖掘现成的爆款选题\n步骤1\n 输入:同赛道的竞品账号及热门视频\n 方法:在竞品爆款视频评论区中,翻看包含‘道理我都懂,但是……’逻辑的评论。\n 产出:用户‘但是’反馈清单\n步骤2\n 输入:← s1 的〈用户‘但是’反馈清单〉\n 方法:分析这些‘但是’背后的真实痛点,它们即是被市场验证过的‘选题裂缝’。\n 产出:一个高情绪触发的爆款选题",
  164. "dim_creations": [
  165. "创作"
  166. ],
  167. "dim_attributes": [
  168. "how工序"
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  170. "scopes": [
  171. {
  172. "scope_type": "substance",
  173. "value": "竞品评论区"
  174. },
  175. {
  176. "scope_type": "form",
  177. "value": "评论逻辑分类"
  178. },
  179. {
  180. "scope_type": "intent",
  181. "value": "筛选用户反馈"
  182. },
  183. {
  184. "scope_type": "substance",
  185. "value": "用户真实痛点"
  186. },
  187. {
  188. "scope_type": "effect",
  189. "value": "高情绪触发"
  190. },
  191. {
  192. "scope_type": "intent",
  193. "value": "挖掘选题"
  194. }
  195. ],
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  199. "type": "str",
  200. "value": "灵感"
  201. },
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  203. "key": "业务阶段",
  204. "type": "str",
  205. "value": "选题"
  206. },
  207. {
  208. "key": "创作阶段",
  209. "type": "str",
  210. "value": "定向"
  211. },
  212. {
  213. "key": "创作阶段",
  214. "type": "str",
  215. "value": "构思"
  216. },
  217. {
  218. "key": "动作",
  219. "type": "str",
  220. "value": "挖掘评论区"
  221. },
  222. {
  223. "key": "动作",
  224. "type": "str",
  225. "value": "痛点转化"
  226. }
  227. ]
  228. },
  229. {
  230. "source": {
  231. "id": "xhs_698481e1000000000a02a7c1",
  232. "source_type": "post",
  233. "title": "7种编剧常用的叙事结构,写剧不用愁!",
  234. "author": "Irvin是个编剧(接稿版)",
  235. "source_metadata": {
  236. "platform": "xiaohongshu",
  237. "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1"
  238. }
  239. },
  240. "title": "7种常用叙事结构清单",
  241. "content": "界定:编剧在创作剧本时,用于组织情节发展、角色弧光以及时间轴的七种成熟框架模式。(选项型)\n【经典叙事框架】(清单)\n - 三幕式结构:最基础的线性叙事。第一幕(开端):背景、人设、冲突触发;第二幕(发展):冲突升级、阻碍、人物成长关键期;第三幕(高潮与结局):矛盾爆发并解决,收尾。(选用:追求线性逻辑,适合最基础、标准化的商业剧创作。)\n - 英雄之旅结构:核心是“平凡人到英雄的蜕变”。包含启程(离开舒适区)、考验(核心阶段,遇挑战、结盟友、对抗反派、自我突破)、归来(战胜危机获得成长并回归)。(选用:适用于强调角色个人成长弧光设计的内容。)\n【时空与维度创新框架】(清单)\n - 非线性结构:打破时间先后逻辑。使用闪回、闪前、插叙、倒叙或多视角切换。(选用:旨在增强戏剧张力或制造悬念。)\n - 环形结构:首尾呼应形成闭环。包含非循环类(场景/台词呼应)和带循环类(主角重复经历某段事件)。(选用:追求首尾呼应的艺术感,或涉及循环体裁的情节。)\n - 多线叙事结构:多条独立故事线并行并在节点交汇。各线有独立主角和冲突,但暗含因果联系。(选用:旨在丰富故事维度、提升剧情密度。)\n【复杂结构与风格倾向】(清单)\n - 嵌套式结构:又称套层结构,虚实交织。外层为引子导出有独立冲突的内层,内外层相互呼应或推动。(选用:适合制作戏中戏、梦中梦等虚实结合的叙事内容。)\n - 反结构:又称无结构/碎片化结构,抛弃线性逻辑和核心冲突。以碎片化片段拼接,注重氛围和情感。(选用:适配文艺片和实验性影片,追求个人风格强烈、以情绪传递打动观众的作品。)",
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  243. "创作"
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  245. "dim_attributes": [
  246. "what构成"
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  250. "scope_type": "substance",
  251. "value": "叙事框架"
  252. },
  253. {
  254. "scope_type": "form",
  255. "value": "清单"
  256. },
  257. {
  258. "scope_type": "effect",
  259. "value": "情节组织"
  260. },
  261. {
  262. "scope_type": "effect",
  263. "value": "角色弧光设计"
  264. },
  265. {
  266. "scope_type": "intent",
  267. "value": "教学"
  268. }
  269. ],
  270. "custom_ext": [
  271. {
  272. "key": "业务阶段",
  273. "type": "str",
  274. "value": "脚本"
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  276. ]
  277. },
  278. {
  279. "source": {
  280. "id": "xhs_67e2e39b0000000003028ff0",
  281. "source_type": "post",
  282. "title": "剧本创作:理解前提、人物、冲突",
  283. "author": "拾意",
  284. "source_metadata": {
  285. "platform": "xiaohongshu",
  286. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  287. }
  288. },
  289. "title": "基于核心三要素的故事构建法",
  290. "content": "目标:将灵感转化为包含完整结构要素的故事剧本\n步骤1\n 输入:创作灵感或基本情感(如欲望、恐惧)\n 方法:确立「前提」:结合作者立场、预想人物、冲突方向与结论,形成戏剧的目标。例:『前提 = 作者立场 + 人物 + 冲突 + 结论』\n 产出:剧本前提\n步骤2\n 输入:← s1 的剧本前提\n 方法:设计「人物」:基于前提确立人物的三维度(生理、社会、心理);设定主使人物与其意志同样强大的对立人物。\n 产出:核心人物小样\n步骤3\n 输入:← s2 的核心人物小样\n 方法:通过观察人物品质发现冲突点。基于“攻击与反击”设计冲突,确保冲突由对立统一驱动并缓慢升级。\n 产出:冲突发展链\n步骤4\n 输入:← s3 的冲突发展链\n 方法:串联结构要素:从切入点开始,通过过渡衔接小冲突,引导至危机、高潮,最终达成结局。确保每个场景都包含前提、人物、冲突等核心元素。\n 产出:故事剧本大纲",
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  300. "value": "剧本前提"
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  304. "value": "目标"
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  307. "scope_type": "intent",
  308. "value": "构思"
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  310. {
  311. "scope_type": "substance",
  312. "value": "人物设定"
  313. },
  314. {
  315. "scope_type": "effect",
  316. "value": "对立关系"
  317. },
  318. {
  319. "scope_type": "intent",
  320. "value": "建立角色"
  321. },
  322. {
  323. "scope_type": "substance",
  324. "value": "戏剧冲突"
  325. },
  326. {
  327. "scope_type": "effect",
  328. "value": "动态推进"
  329. },
  330. {
  331. "scope_type": "intent",
  332. "value": "驱动情节"
  333. },
  334. {
  335. "scope_type": "form",
  336. "value": "剧本大纲结构"
  337. },
  338. {
  339. "scope_type": "effect",
  340. "value": "逻辑自洽"
  341. },
  342. {
  343. "scope_type": "intent",
  344. "value": "成稿"
  345. }
  346. ],
  347. "custom_ext": [
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  350. "type": "str",
  351. "value": "脚本"
  352. },
  353. {
  354. "key": "创作阶段",
  355. "type": "str",
  356. "value": "构思"
  357. },
  358. {
  359. "key": "创作阶段",
  360. "type": "str",
  361. "value": "结构"
  362. },
  363. {
  364. "key": "动作",
  365. "type": "str",
  366. "value": "确立前提"
  367. },
  368. {
  369. "key": "动作",
  370. "type": "str",
  371. "value": "人设构建"
  372. },
  373. {
  374. "key": "动作",
  375. "type": "str",
  376. "value": "矛盾设计"
  377. },
  378. {
  379. "key": "动作",
  380. "type": "str",
  381. "value": "结构铺设"
  382. }
  383. ]
  384. },
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  389. "title": "剧本创作:理解前提、人物、冲突",
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  393. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  394. }
  395. },
  396. "title": "人物三维度构成",
  397. "content": "界定:人物应具备的三个完整维度,用于驱动其在冲突中的反应与决定。(构成型)\n【三维度内容】(清单)\n - 生理维度:包括性别、年龄、外表等基本自然属性。\n - 社会维度:包括阶层、职业、教育等外部环境属性。\n - 心理维度:包括道德标准、性格、挫折等内在精神属性。",
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  414. "scope_type": "effect",
  415. "value": "人物刻画"
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  439. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  440. }
  441. },
  442. "title": "戏剧冲突的四种类型",
  443. "content": "界定:根据人物发展状态和冲突进展速度对冲突进行的分类。(选项型)\n【冲突选项】(分类)\n - 静态冲突:人物无可见发展。(选用:常用于呈现人物停滞不前的困境或背景铺垫。)\n - 跳跃冲突:强迫人物做出不符本性的行动。(选用:用于产生强烈突变或外部环境剧烈介入的情境。)\n - 缓慢升级冲突:由于对立统一产生的持续进展。(选用:作为故事主体及维持观众持续关注的核心手段。)\n - 预示(张力):对冲突的允许或分歧。(选用:用于营造紧张感,暗示即将来临的重大对峙。)",
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  485. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  486. }
  487. },
  488. "title": "冲突升级的原理",
  489. "content": "主张:冲突的基础是“攻击与反击”,必须通过势均力敌的对峙使冲突升级并走向高潮。\n【运行机制】(机制)\n 冲突并非凭空而起,而是基于人物品质(如贪婪、诚实等)的对立统一产生的互动过程。\n【对创作的取舍】(取舍)\n 所以创作时应多写势均力敌的对抗,避免单方面的压倒性胜利;侧重于表现攻击后的反击循环,而非单纯的人物状态描写。",
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  501. {
  502. "scope_type": "effect",
  503. "value": "冲突升级"
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  532. }
  533. },
  534. "title": "剧本故事结构要素",
  535. "content": "界定:将戏剧冲突整合为完整叙事路径的五个必要环节。(构成型)\n【结构组成】(清单)\n - 切入点:人物决定沉淀为冲突的点,通常是生死关头的选择。\n - 过渡:使人物改变状态的小冲突,负责衔接各环节。\n - 危机:决定性的改变或转折点。\n - 高潮:生产过程本身,力量爆发的时刻。\n - 结局:产出死或活、成功或失败的最终结果。",
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  574. "author": "拾意",
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  577. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  578. }
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  580. "title": "场景分析五步程序",
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  593. {
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  597. {
  598. "scope_type": "substance",
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  601. {
  602. "scope_type": "effect",
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  609. {
  610. "scope_type": "effect",
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  614. "scope_type": "substance",
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  634. "value": "脚本"
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  636. {
  637. "key": "创作阶段",
  638. "type": "str",
  639. "value": "打磨"
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  641. {
  642. "key": "动作",
  643. "type": "str",
  644. "value": "冲突识别"
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  646. {
  647. "key": "动作",
  648. "type": "str",
  649. "value": "状态标注"
  650. },
  651. {
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  653. "type": "str",
  654. "value": "节拍拆解"
  655. },
  656. {
  657. "key": "动作",
  658. "type": "str",
  659. "value": "价值对冲"
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  661. {
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  663. "type": "str",
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  677. }
  678. },
  679. "title": "故事五部分构成",
  680. "content": "界定:构成一个完整故事叙事弧线的五个核心单元。(构成型)\n【核心要素】(清单)\n - 激励事件:打破主人公生活平衡的决定性事件,需在前1/4时段内发生。\n - 进展纠葛:内心、个人、个人-外界三个层面的渐进式冲突。\n - 危机:终极决定,必须是真正的两难之境,揭示深层性格。\n - 高潮:价值的剧烈变动,需满足观众情感预期。\n - 结局:展示高潮影响,为次情节提供交代。",
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  697. "scope_type": "effect",
  698. "value": "结构单元"
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  701. "scope_type": "intent",
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  728. },
  729. "title": "场景设计四要素",
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  787. {
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  789. "value": "两难煎熬感"
  790. },
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  860. "title": "短视频脚本构思三步法",
  861. "content": "目标:从选题出发完成一份标准分镜头脚本\n步骤1\n 输入:创作灵感或基础素材\n 方法:确定选题。核心内容需在10~15秒(长视频)或3~5秒(短视频)内快速展开主题。\n 产出:明确的短视频选题与核心主题\n步骤2\n 输入:← s1 的明确短视频选题\n 方法:搭建框架。规划人物出镜形象、场景选择、事件具体内容。\n 产出:包含要素规划的脚本框架\n步骤3\n 输入:← s2 的脚本框架\n 方法:细节完善。根据框架填充镜号排序、画面描述、拍摄技巧、字幕处理及音效音乐适配。例:『在分镜头脚本表格中填入序号/画面/景别/角度/时长/文案』\n 产出:标准分镜头脚本",
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  959. },
  960. "title": "脚本黄金内容结构",
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  1004. "author": "海狸教自媒体运营",
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  1007. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
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  1010. "title": "Vlog脚本五大创作公式",
  1011. "content": "界定:针对Vlog题材的不同互动目标,提供的内容组合模版。(选项型)\n【常用公式清单】(清单)\n - 干货输出型:情景+怎么做+事件内容。(选用:需要提供实用价值,建立专业度时选。)\n - 引起共鸣型:针对普适性话题进行内容编排。(选用:以提升完播率和情感连接为目的时选。)\n - 综合热点型:将个人内容与当前热门话题结合。(选用:需要借势引流、提升流量爆发概率时选。)",
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  1022. },
  1023. {
  1024. "scope_type": "form",
  1025. "value": "模版化组合"
  1026. },
  1027. {
  1028. "scope_type": "effect",
  1029. "value": "内容编排"
  1030. },
  1031. {
  1032. "scope_type": "intent",
  1033. "value": "引流"
  1034. },
  1035. {
  1036. "scope_type": "feeling",
  1037. "value": "共鸣感"
  1038. }
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  1043. "type": "str",
  1044. "value": "脚本"
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  1051. "source_type": "post",
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  1053. "author": "海狸教自媒体运营",
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  1056. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
  1057. }
  1058. },
  1059. "title": "短视频常构图法及其应用",
  1060. "content": "界定:通过画面元素的空间排布,塑造视觉心理感受的手法。(选项型)\n【构图手法清单】\n - 水平线构图:画面呈水平排布。(选用:需要传递稳定感、宁静感时适用。)\n - 对角线构图:元素沿对角线延伸。(选用:需要增强画面动感、快速吸引观众注意力时适用。)\n - 中心构图:主体位于画面中心点。(选用:需要极度突出单一主体、减少视觉干扰时适用。)\n - 框式构图:利用前景形成的“框”来拍摄主体。(选用:需要营造神秘感、穿越感或画面深度时适用。)",
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  1070. "value": "构图手法"
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  1073. "scope_type": "effect",
  1074. "value": "视觉引导"
  1075. },
  1076. {
  1077. "scope_type": "feeling",
  1078. "value": "稳定感"
  1079. },
  1080. {
  1081. "scope_type": "feeling",
  1082. "value": "神秘感"
  1083. },
  1084. {
  1085. "scope_type": "feeling",
  1086. "value": "画面动感"
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  1106. }
  1107. },
  1108. "title": "短视频生命周期原理",
  1109. "content": "主张:短视频的成败由前3-5秒决定,并依赖结构化的信息密度输出。\n【黄金3秒原则】(机制)\n 短视频3~5秒必须呈现主题或展示噱头,长视频则需在15秒内完成核心展开。这是由于用户刷屏的即时决策机制决定的。\n【创作取舍】(取舍)\n 所以创作时该大幅压缩铺垫,将最强烈的视觉冲击或最核心的痛点直接置顶,中间论述必须保证条理清晰无冗余,结尾必须有明确的行动指令。",
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  1131. "value": "视觉冲击"
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