[ { "source": { "id": "xhs_699308fa0000000016009697", "source_type": "post", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "author": "方圆的增长飞轮", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697" } }, "title": "爆款选题的羞耻感原理", "content": "主张:好选题应具备羞耻感和冒犯感,本质是触碰真实痛点并撕裂大众共识。\n【羞耻感的信号】(判据)\n 写完选题后感到犹豫、怕被骂、觉得自己说话太直白或在装,而非满意。单纯的信息密度只经过大脑审核,羞耻感才代表经过了情绪审核。\n【爆款选题的底层逻辑】(机制)\n 普通选题在加固信念,爆款选题在撕裂赛道圣经句(大众共识)。创作安全等于观众无感,没有风险就没有情绪触发和爆发。\n【对创作的取舍】(取舍)\n 放弃追求‘由于太专业、太正确而感到满意’的选题;侧重寻找能够戳破社交礼仪包裹、触碰公共痛点但平时不敢说的内容。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "爆款选题" }, { "scope_type": "feeling", "value": "羞耻感" }, { "scope_type": "feeling", "value": "冒犯感" }, { "scope_type": "effect", "value": "情绪触发" }, { "scope_type": "intent", "value": "破圈爆发" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "灵感" }, { "key": "业务阶段", "type": "str", "value": "选题" } ] }, { "source": { "id": "xhs_699308fa0000000016009697", "source_type": "post", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "author": "方圆的增长飞轮", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697" } }, "title": "通过‘撕裂共识’构思爆款选题法", "content": "目标:找到具有爆发力的选题切入点\n步骤1\n 输入:所属赛道及其相关的创作方向\n 方法:列出赛道大号反复讲的‘正确共识’(圣经句)。例:‘自律即自由’、‘内容为王’。\n 产出:赛道圣经句清单\n步骤2\n 输入:← s1 的〈赛道圣经句清单〉\n 方法:寻找这些共识失灵的瞬间。问:什么情况下,一个人严格按这句话做,反而越做越差?\n 产出:共识崩塌的情境/逻辑裂缝\n步骤3\n 输入:← s2 的〈逻辑裂缝〉\n 方法:将裂缝撕开,提炼成选题。即:帮观众说出‘这个正确答案在你身上不好使’的原因。\n 产出:一个具备冒犯感和羞耻感的选题", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "赛道共识" }, { "scope_type": "form", "value": "共识清单" }, { "scope_type": "intent", "value": "盘点行业基准" }, { "scope_type": "substance", "value": "共识失灵场景" }, { "scope_type": "effect", "value": "痛点洞察" }, { "scope_type": "intent", "value": "寻找逻辑裂缝" }, { "scope_type": "substance", "value": "冒犯/羞耻选题" }, { "scope_type": "effect", "value": "选题撕裂力" }, { "scope_type": "intent", "value": "提炼选题" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "选题" }, { "key": "创作阶段", "type": "str", "value": "定向" }, { "key": "创作阶段", "type": "str", "value": "构思" }, { "key": "创作阶段", "type": "str", "value": "打磨" }, { "key": "动作", "type": "str", "value": "列举圣经句" }, { "key": "动作", "type": "str", "value": "逆向审视" }, { "key": "动作", "type": "str", "value": "确定切入点" } ] }, { "source": { "id": "xhs_699308fa0000000016009697", "source_type": "post", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "author": "方圆的增长飞轮", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697" } }, "title": "评论区裂缝挖选题法", "content": "目标:从用户真实反馈中挖掘现成的爆款选题\n步骤1\n 输入:同赛道的竞品账号及热门视频\n 方法:在竞品爆款视频评论区中,翻看包含‘道理我都懂,但是……’逻辑的评论。\n 产出:用户‘但是’反馈清单\n步骤2\n 输入:← s1 的〈用户‘但是’反馈清单〉\n 方法:分析这些‘但是’背后的真实痛点,它们即是被市场验证过的‘选题裂缝’。\n 产出:一个高情绪触发的爆款选题", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "竞品评论区" }, { "scope_type": "form", "value": "评论逻辑分类" }, { "scope_type": "intent", "value": "筛选用户反馈" }, { "scope_type": "substance", "value": "用户真实痛点" }, { "scope_type": "effect", "value": "高情绪触发" }, { "scope_type": "intent", "value": "挖掘选题" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "灵感" }, { "key": "业务阶段", "type": "str", "value": "选题" }, { "key": "创作阶段", "type": "str", "value": "定向" }, { "key": "创作阶段", "type": "str", "value": "构思" }, { "key": "动作", "type": "str", "value": "挖掘评论区" }, { "key": "动作", "type": "str", "value": "痛点转化" } ] }, { "source": { "id": "xhs_698481e1000000000a02a7c1", "source_type": "post", "title": "7种编剧常用的叙事结构,写剧不用愁!", "author": "Irvin是个编剧(接稿版)", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1" } }, "title": "7种常用叙事结构清单", "content": "界定:编剧在创作剧本时,用于组织情节发展、角色弧光以及时间轴的七种成熟框架模式。(选项型)\n【经典叙事框架】(清单)\n - 三幕式结构:最基础的线性叙事。第一幕(开端):背景、人设、冲突触发;第二幕(发展):冲突升级、阻碍、人物成长关键期;第三幕(高潮与结局):矛盾爆发并解决,收尾。(选用:追求线性逻辑,适合最基础、标准化的商业剧创作。)\n - 英雄之旅结构:核心是“平凡人到英雄的蜕变”。包含启程(离开舒适区)、考验(核心阶段,遇挑战、结盟友、对抗反派、自我突破)、归来(战胜危机获得成长并回归)。(选用:适用于强调角色个人成长弧光设计的内容。)\n【时空与维度创新框架】(清单)\n - 非线性结构:打破时间先后逻辑。使用闪回、闪前、插叙、倒叙或多视角切换。(选用:旨在增强戏剧张力或制造悬念。)\n - 环形结构:首尾呼应形成闭环。包含非循环类(场景/台词呼应)和带循环类(主角重复经历某段事件)。(选用:追求首尾呼应的艺术感,或涉及循环体裁的情节。)\n - 多线叙事结构:多条独立故事线并行并在节点交汇。各线有独立主角和冲突,但暗含因果联系。(选用:旨在丰富故事维度、提升剧情密度。)\n【复杂结构与风格倾向】(清单)\n - 嵌套式结构:又称套层结构,虚实交织。外层为引子导出有独立冲突的内层,内外层相互呼应或推动。(选用:适合制作戏中戏、梦中梦等虚实结合的叙事内容。)\n - 反结构:又称无结构/碎片化结构,抛弃线性逻辑和核心冲突。以碎片化片段拼接,注重氛围和情感。(选用:适配文艺片和实验性影片,追求个人风格强烈、以情绪传递打动观众的作品。)", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "叙事框架" }, { "scope_type": "form", "value": "清单" }, { "scope_type": "effect", "value": "情节组织" }, { "scope_type": "effect", "value": "角色弧光设计" }, { "scope_type": "intent", "value": "教学" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "基于核心三要素的故事构建法", "content": "目标:将灵感转化为包含完整结构要素的故事剧本\n步骤1\n 输入:创作灵感或基本情感(如欲望、恐惧)\n 方法:确立「前提」:结合作者立场、预想人物、冲突方向与结论,形成戏剧的目标。例:『前提 = 作者立场 + 人物 + 冲突 + 结论』\n 产出:剧本前提\n步骤2\n 输入:← s1 的剧本前提\n 方法:设计「人物」:基于前提确立人物的三维度(生理、社会、心理);设定主使人物与其意志同样强大的对立人物。\n 产出:核心人物小样\n步骤3\n 输入:← s2 的核心人物小样\n 方法:通过观察人物品质发现冲突点。基于“攻击与反击”设计冲突,确保冲突由对立统一驱动并缓慢升级。\n 产出:冲突发展链\n步骤4\n 输入:← s3 的冲突发展链\n 方法:串联结构要素:从切入点开始,通过过渡衔接小冲突,引导至危机、高潮,最终达成结局。确保每个场景都包含前提、人物、冲突等核心元素。\n 产出:故事剧本大纲", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "剧本前提" }, { "scope_type": "effect", "value": "目标" }, { "scope_type": "intent", "value": "构思" }, { "scope_type": "substance", "value": "人物设定" }, { "scope_type": "effect", "value": "对立关系" }, { "scope_type": "intent", "value": "建立角色" }, { "scope_type": "substance", "value": "戏剧冲突" }, { "scope_type": "effect", "value": "动态推进" }, { "scope_type": "intent", "value": "驱动情节" }, { "scope_type": "form", "value": "剧本大纲结构" }, { "scope_type": "effect", "value": "逻辑自洽" }, { "scope_type": "intent", "value": "成稿" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "创作阶段", "type": "str", "value": "构思" }, { "key": "创作阶段", "type": "str", "value": "结构" }, { "key": "动作", "type": "str", "value": "确立前提" }, { "key": "动作", "type": "str", "value": "人设构建" }, { "key": "动作", "type": "str", "value": "矛盾设计" }, { "key": "动作", "type": "str", "value": "结构铺设" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "人物三维度构成", "content": "界定:人物应具备的三个完整维度,用于驱动其在冲突中的反应与决定。(构成型)\n【三维度内容】(清单)\n - 生理维度:包括性别、年龄、外表等基本自然属性。\n - 社会维度:包括阶层、职业、教育等外部环境属性。\n - 心理维度:包括道德标准、性格、挫折等内在精神属性。", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "人物维度" }, { "scope_type": "form", "value": "特征清单" }, { "scope_type": "effect", "value": "人物刻画" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "出自", "type": "str", "value": "基于核心三要素的故事构建法 第2步" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "戏剧冲突的四种类型", "content": "界定:根据人物发展状态和冲突进展速度对冲突进行的分类。(选项型)\n【冲突选项】(分类)\n - 静态冲突:人物无可见发展。(选用:常用于呈现人物停滞不前的困境或背景铺垫。)\n - 跳跃冲突:强迫人物做出不符本性的行动。(选用:用于产生强烈突变或外部环境剧烈介入的情境。)\n - 缓慢升级冲突:由于对立统一产生的持续进展。(选用:作为故事主体及维持观众持续关注的核心手段。)\n - 预示(张力):对冲突的允许或分歧。(选用:用于营造紧张感,暗示即将来临的重大对峙。)", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "冲突类型" }, { "scope_type": "feeling", "value": "紧张感" }, { "scope_type": "effect", "value": "氛围营造" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "出自", "type": "str", "value": "基于核心三要素的故事构建法 第3步" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "冲突升级的原理", "content": "主张:冲突的基础是“攻击与反击”,必须通过势均力敌的对峙使冲突升级并走向高潮。\n【运行机制】(机制)\n 冲突并非凭空而起,而是基于人物品质(如贪婪、诚实等)的对立统一产生的互动过程。\n【对创作的取舍】(取舍)\n 所以创作时应多写势均力敌的对抗,避免单方面的压倒性胜利;侧重于表现攻击后的反击循环,而非单纯的人物状态描写。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "攻击与反击" }, { "scope_type": "effect", "value": "冲突升级" }, { "scope_type": "intent", "value": "强化对抗" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "出自", "type": "str", "value": "基于核心三要素的故事构建法 第3步" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "剧本故事结构要素", "content": "界定:将戏剧冲突整合为完整叙事路径的五个必要环节。(构成型)\n【结构组成】(清单)\n - 切入点:人物决定沉淀为冲突的点,通常是生死关头的选择。\n - 过渡:使人物改变状态的小冲突,负责衔接各环节。\n - 危机:决定性的改变或转折点。\n - 高潮:生产过程本身,力量爆发的时刻。\n - 结局:产出死或活、成功或失败的最终结果。", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "form", "value": "叙事五环节" }, { "scope_type": "effect", "value": "节奏控制" }, { "scope_type": "intent", "value": "结构化叙事" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "出自", "type": "str", "value": "基于核心三要素的故事构建法 第4步" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "场景分析五步程序", "content": "目标:通过五个步骤对特定场景进行深度拆解与价值评估\n步骤1\n 输入:原始场景素材\n 方法:确定冲突,找准场景目标与对抗力量。\n 产出:场景核心冲突点\n步骤2\n 输入:← s1 的场景核心冲突点\n 方法:标注开篇价值,识别场景开始时的情感或处境状态。\n 产出:开篇价值状态\n步骤3\n 输入:← s2 的开篇价值状态\n 方法:将场景分解为节拍,观察动作与反应的连续交流。\n 产出:场景节拍序列\n步骤4\n 输入:← s3 的场景节拍序列\n 方法:标注结尾价值并与开篇比较,确认场景是否发生了实质性改变。\n 产出:结尾价值状态与价值弧线\n步骤5\n 输入:← s4 的结尾价值状态与价值弧线\n 方法:概括节拍并标注转折点位置,定位期望与结果不一致的瞬间。\n 产出:场景转折点分析报告", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "场景冲突" }, { "scope_type": "effect", "value": "对抗力量" }, { "scope_type": "substance", "value": "开篇价值" }, { "scope_type": "effect", "value": "处境" }, { "scope_type": "form", "value": "场景节拍" }, { "scope_type": "effect", "value": "动作反应" }, { "scope_type": "substance", "value": "价值弧线" }, { "scope_type": "effect", "value": "实质改变" }, { "scope_type": "substance", "value": "场景转折点" }, { "scope_type": "effect", "value": "期望差" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "创作阶段", "type": "str", "value": "打磨" }, { "key": "动作", "type": "str", "value": "冲突识别" }, { "key": "动作", "type": "str", "value": "状态标注" }, { "key": "动作", "type": "str", "value": "节拍拆解" }, { "key": "动作", "type": "str", "value": "价值对冲" }, { "key": "动作", "type": "str", "value": "转折点定位" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "故事五部分构成", "content": "界定:构成一个完整故事叙事弧线的五个核心单元。(构成型)\n【核心要素】(清单)\n - 激励事件:打破主人公生活平衡的决定性事件,需在前1/4时段内发生。\n - 进展纠葛:内心、个人、个人-外界三个层面的渐进式冲突。\n - 危机:终极决定,必须是真正的两难之境,揭示深层性格。\n - 高潮:价值的剧烈变动,需满足观众情感预期。\n - 结局:展示高潮影响,为次情节提供交代。", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "故事叙事弧线" }, { "scope_type": "form", "value": "故事五部分" }, { "scope_type": "effect", "value": "结构单元" }, { "scope_type": "intent", "value": "搭建骨架" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "业务阶段", "type": "str", "value": "选题" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "场景设计四要素", "content": "界定:构成单个场景深度与张力的四个关键设计维度。(构成型)\n【构成要素】(清单)\n - 转折点:创造惊奇、增强好奇心、见识新方向的瞬间。\n - 伏笔:多层意义的铺设。\n - 分晓:将关键知识传达给观众。\n - 情感动力和选择:驱动场景走向的内在能量。", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "场景设计" }, { "scope_type": "effect", "value": "张力构建" }, { "scope_type": "feeling", "value": "惊奇感" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "真实选择的性质原理", "content": "主张:真正的选择必须是不可调和的两难之择,而非简单的对错之分。\n【选择维度】(依据)\n 包含:不可调和的两善取其一,或两恶取其轻。这种选择才能揭示人物的深层性格。\n【创作取舍】(取舍)\n 在设计剧本冲突时,应砍掉那些带有明显道德正确答案的简单选择,侧重通过复杂的复合连锁关系(A-B-C)构建让人物陷入被动、必须牺牲某种价值的“终极决定”。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "深层人物性格" }, { "scope_type": "effect", "value": "两难选择设置" }, { "scope_type": "feeling", "value": "两难煎熬感" }, { "scope_type": "intent", "value": "揭示人性" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "情感回报递减定理", "content": "主张:情感如果连续重复,其带给读者的效果会逐渐减弱。\n【心理机制】(依据)\n 核心情感(快感/痛感)源于价值转变。重复同质的情感刺激会导致读者审美疲劳。\n【创作取舍】(取舍)\n 在打磨剧情时,该避免连续安排基调完全一致的情感场景。必须通过不断变化的价值转变(如从痛到快,或从快到更大的痛)来引发情感波动,而不是依赖单一的情感基调轰炸。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "价值转变" }, { "scope_type": "effect", "value": "节奏控制" }, { "scope_type": "feeling", "value": "审美疲劳" }, { "scope_type": "intent", "value": "维持情感张力" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "海狸教自媒体运营", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "短视频脚本构思三步法", "content": "目标:从选题出发完成一份标准分镜头脚本\n步骤1\n 输入:创作灵感或基础素材\n 方法:确定选题。核心内容需在10~15秒(长视频)或3~5秒(短视频)内快速展开主题。\n 产出:明确的短视频选题与核心主题\n步骤2\n 输入:← s1 的明确短视频选题\n 方法:搭建框架。规划人物出镜形象、场景选择、事件具体内容。\n 产出:包含要素规划的脚本框架\n步骤3\n 输入:← s2 的脚本框架\n 方法:细节完善。根据框架填充镜号排序、画面描述、拍摄技巧、字幕处理及音效音乐适配。例:『在分镜头脚本表格中填入序号/画面/景别/角度/时长/文案』\n 产出:标准分镜头脚本", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "短视频选题" }, { "scope_type": "effect", "value": "主题" }, { "scope_type": "intent", "value": "展开主题" }, { "scope_type": "substance", "value": "脚本框架" }, { "scope_type": "form", "value": "要素规划" }, { "scope_type": "effect", "value": "骨架" }, { "scope_type": "substance", "value": "分镜头脚本" }, { "scope_type": "form", "value": "表格化填充" }, { "scope_type": "effect", "value": "细节" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "选题" }, { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "创作阶段", "type": "str", "value": "定向" }, { "key": "创作阶段", "type": "str", "value": "构思" }, { "key": "创作阶段", "type": "str", "value": "打磨" }, { "key": "动作", "type": "str", "value": "确定选题" }, { "key": "动作", "type": "str", "value": "搭建框架" }, { "key": "动作", "type": "str", "value": "细节完善" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "海狸教自媒体运营", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "脚本黄金内容结构", "content": "界定:指短视频脚本内部逻辑的模块化排列方式。(构成型)\n【三段式结构】(清单)\n - 引子:通过视觉冲击或独特设计吸引注意。\n - 内容主题:包含故事线、平衡艺术、节奏控制及信息量传递。\n - 结尾:留下印象点,引导情感或行动。", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "短视频结构" }, { "scope_type": "form", "value": "三段式结构" }, { "scope_type": "effect", "value": "节奏控制" }, { "scope_type": "intent", "value": "引导行动" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "出自", "type": "str", "value": "短视频脚本构思三步法 第3步" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "海狸教自媒体运营", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "Vlog脚本五大创作公式", "content": "界定:针对Vlog题材的不同互动目标,提供的内容组合模版。(选项型)\n【常用公式清单】(清单)\n - 干货输出型:情景+怎么做+事件内容。(选用:需要提供实用价值,建立专业度时选。)\n - 引起共鸣型:针对普适性话题进行内容编排。(选用:以提升完播率和情感连接为目的时选。)\n - 综合热点型:将个人内容与当前热门话题结合。(选用:需要借势引流、提升流量爆发概率时选。)", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "Vlog创作公式" }, { "scope_type": "form", "value": "模版化组合" }, { "scope_type": "effect", "value": "内容编排" }, { "scope_type": "intent", "value": "引流" }, { "scope_type": "feeling", "value": "共鸣感" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "海狸教自媒体运营", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "短视频常构图法及其应用", "content": "界定:通过画面元素的空间排布,塑造视觉心理感受的手法。(选项型)\n【构图手法清单】\n - 水平线构图:画面呈水平排布。(选用:需要传递稳定感、宁静感时适用。)\n - 对角线构图:元素沿对角线延伸。(选用:需要增强画面动感、快速吸引观众注意力时适用。)\n - 中心构图:主体位于画面中心点。(选用:需要极度突出单一主体、减少视觉干扰时适用。)\n - 框式构图:利用前景形成的“框”来拍摄主体。(选用:需要营造神秘感、穿越感或画面深度时适用。)", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "构图手法" }, { "scope_type": "effect", "value": "视觉引导" }, { "scope_type": "feeling", "value": "稳定感" }, { "scope_type": "feeling", "value": "神秘感" }, { "scope_type": "feeling", "value": "画面动感" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "海狸教自媒体运营", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "短视频生命周期原理", "content": "主张:短视频的成败由前3-5秒决定,并依赖结构化的信息密度输出。\n【黄金3秒原则】(机制)\n 短视频3~5秒必须呈现主题或展示噱头,长视频则需在15秒内完成核心展开。这是由于用户刷屏的即时决策机制决定的。\n【创作取舍】(取舍)\n 所以创作时该大幅压缩铺垫,将最强烈的视觉冲击或最核心的痛点直接置顶,中间论述必须保证条理清晰无冗余,结尾必须有明确的行动指令。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "短视频生命周期" }, { "scope_type": "effect", "value": "信息密度控制" }, { "scope_type": "intent", "value": "提升完播" }, { "scope_type": "feeling", "value": "视觉冲击" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] } ]