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- "count": 7,
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- "posts": [
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- {
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- "post_id": "699308fa0000000016009697",
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- "source_id": "xhs_699308fa0000000016009697",
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- "title": "真正能爆的选题，往往是你写完后感觉羞耻的",
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- "platform": "xiaohongshu",
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- "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697",
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- "media": {
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- "type": "image",
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- "video_url": null,
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- "images": [
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- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp",
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- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp",
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- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp",
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- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp",
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- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp",
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- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp",
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- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp",
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- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp",
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- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp",
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- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp",
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- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp",
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- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp"
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- ]
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- },
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- "cards": [
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- {
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- "index": 1,
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- "content": "核心观点：真正能爆的选题，往往是你写完后感觉羞耻的。选题若太正确、太专业，爆的概率反而低。",
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- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp"
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- },
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- {
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- "index": 2,
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- "content": "案例对比：纯干货分享（如向管理方法论）往往数据平平。",
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- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp"
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- },
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- {
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- "index": 3,
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- "content": "原理：爆款选题需要经过“情绪审核”。差耻感是好选题的防伪标签。",
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- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp"
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- },
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- {
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- "index": 4,
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- "content": "选题自测：如果你发出前觉得挑不出毛病（正确但无感），则平平；如果你觉得“不好意思”或犹豫（怕别人觉得在装、怕太直白），则有爆发潜力。",
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- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp"
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- },
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- {
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- "index": 5,
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- "content": "羞耻感的本质：触碰到了真实但平时大家不敢说出口、被社交礼仪封存的公共痛点。",
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- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp"
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- },
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- {
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- "index": 6,
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- "content": "冒犯感的作用：爆款选题通常是对某种“正确共识”的冒犯，而非脏话式的冒犯。这种写作压力源于你踩到了大众的神经。",
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- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp"
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- },
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- {
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- "index": 7,
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- "content": "风险判定：创作者觉得“安全、没风险”的选题，观众看到通常也“没感觉”。没有情绪触发就没有转发，也就不可能爆。",
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- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp"
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- },
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- {
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- "index": 8,
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- "content": "爆款逻辑：普通的选题在加固一个信念，而爆款在撕裂一个信念（即圣经句），如撕裂“能力强的人一定会被看见”。",
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- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp"
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- },
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- {
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- "index": 9,
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- "content": "实操心法：选题不是灵感，是机制。找到“圣经句”，找到它崩塌的场景，把裂缝撕开。",
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- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp"
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- },
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- {
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- "index": 10,
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- "content": "实操第一招：寻找正确共识的失灵瞬间。列出赛道大号反复讲的共识，反问：“什么情况下，一个人严格按这句话做，反而越做越差？”（例：内容为王什么时候失灵）。",
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- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp"
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- },
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- {
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- "index": 11,
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- "content": "实操第二招：去评论区找“但是”。在竞品的爆款视频下，寻找那些“道理我都懂，但是……”的评论。这个“但是”就是现成的、经过市场验证的选题。",
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- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp"
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- },
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- {
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- "index": 12,
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- "content": "总结：观众缺的不是正确答案，而是有人帮他们说出：“这个正确答案，在你身上根本不好使”。",
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- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp"
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- }
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- ],
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- "knowledges": [
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- {
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- "id": "k1",
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- "type": "how",
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- "role": "主",
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- "parent": null,
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- "title": "爆款选题的“撕裂共识”挖掘法",
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- "purpose": "通过撕裂大众共识产出一个具有爆发潜力的选题",
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- "业务阶段": [
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- "选题"
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- ],
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- "steps": [
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- {
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- "id": "s1",
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- "input": "赛道内的爆款内容或大号共识",
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- "directive": "列出赛道大号反复强调的“圣经句”（正确共识），并反问：什么情况下，一个人严格按这句话做，反而越做越差？寻找共识失灵的瞬间。",
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- "output": "← 圣经句的失灵场景",
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- "出处": [
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- "卡片10"
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- ],
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- "创作阶段": "定向",
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- "动作": "共识反向推导",
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- "作用域": [
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- {
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- "scope_type": "substance",
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- "value": "共识失灵场景",
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- "candidate": "共识失灵场景",
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- "link": "新建",
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- "score": 0.5869,
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- "top": [
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- {
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- "name": "使用场景",
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- "score": 0.5869,
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- "path": "/理念/知识/商业/产品服务/使用场景"
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- },
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- {
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- "name": "通用共识符号",
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- "score": 0.5851,
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- "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号"
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- },
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- {
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- "name": "场景感悟",
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- "score": 0.5571,
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- "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
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- }
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- ]
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- },
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- {
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- "scope_type": "form",
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- "value": "逆向提问",
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- "candidate": "逆向提问",
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- "link": "新建",
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- "score": 0.7006,
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- "top": [
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- {
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- "name": "反问式",
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- "score": 0.7006,
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- "path": "/架构/修辞/修辞意象/句式辞格/问答句式/反问式"
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- },
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- {
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- "name": "逻辑反转",
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- "score": 0.6357,
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- "path": "/架构/叙事/叙事技法/戏剧张力/反转/逻辑反转"
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- },
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- {
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- "name": "设问式",
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- "score": 0.6298,
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- "path": "/架构/修辞/修辞意象/句式辞格/问答句式/设问式"
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- }
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- ]
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- },
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- {
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- "scope_type": "effect",
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- "value": "认知挑战",
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- "candidate": "认知挑战",
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- "link": "新建",
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- "score": 0.5244,
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- "top": [
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- {
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- "name": "趣味互动",
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- "score": 0.5244,
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- "path": "/表达/互动引导/吸引关注/趣味互动"
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- },
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- {
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- "name": "矛盾冲突",
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- "score": 0.5142,
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- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
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- },
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- {
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- "name": "论证强化",
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- "score": 0.512,
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- "path": "/表达/论证说理/分析论证/论证评判/肯定论证/论证强化"
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- }
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- ]
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- }
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- ]
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- },
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- {
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- "id": "s2",
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- "input": "← 圣经句的失灵场景",
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- "directive": "将裂缝撕开，把这个“正确答案不好使”的真实反馈转化为选题。确保选题通过“情绪审核”，即发出前你会感到犹豫或羞耻。",
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- "output": "具有冒犯感/羞耻感的爆款选题",
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- "出处": [
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- "卡片9",
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- "卡片12"
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- ],
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- "创作阶段": "构思",
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- "动作": "痛点挖掘",
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- "作用域": [
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- {
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- "scope_type": "substance",
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- "value": "撕裂感选题",
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- "candidate": "撕裂感选题",
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- "link": "新建",
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- "score": 0.5309,
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- "top": [
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- {
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- "name": "人生议题",
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- "score": 0.5309,
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- "path": "/理念/观念/个人观念/人生感悟/人生议题"
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- },
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- {
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- "name": "标题",
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- "score": 0.5287,
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- "path": "/表象/视觉/符号/文字符号/标题"
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- },
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- {
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- "name": "痛点问题",
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- "score": 0.513,
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- "path": "/理念/知识/商业/产品服务/痛点问题"
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- }
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- ]
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- },
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- {
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- "scope_type": "feeling",
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- "value": "冒犯感",
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- "candidate": "冒犯感",
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- "link": "新建",
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- "score": 0.5938,
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- "top": [
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- {
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- "name": "厌恶反感",
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- "score": 0.5938,
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- "path": "/情感/共情/厌恶反感"
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- },
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- {
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- "name": "情感",
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- "score": 0.5689,
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- "path": "/情感"
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- },
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- {
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- "name": "共情",
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- "score": 0.562,
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- "path": "/情感/共情"
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- }
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- ]
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- },
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- {
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- "scope_type": "intent",
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- "value": "爆款",
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- "candidate": "爆款",
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- "link": "新建",
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- "score": 0.627,
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- "top": [
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- {
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- "name": "种草推荐",
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- "score": 0.627,
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- "path": "/行为引导/商业推广/种草推荐"
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- },
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- {
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- "name": "裂变",
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- "score": 0.5703,
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- "path": "/行为引导/裂变"
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- },
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- {
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- "name": "科普",
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- "score": 0.5371,
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- "path": "/信息传递/知识传递/科普"
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- }
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- ]
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- }
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- ]
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- }
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- ],
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- "dropped": []
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- },
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- {
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- "id": "k2",
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- "type": "how",
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- "role": "主",
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- "parent": null,
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- "title": "评论区“但是”选题法",
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- "purpose": "从用户真实反馈中直接获取经过验证的选题",
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- "业务阶段": [
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- "选题"
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- ],
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- "steps": [
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- {
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- "id": "s1",
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- "input": "竞品的爆款视频及其评论区",
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- "directive": "在竞品爆款视频评论区中寻找关键词“但是”。重点关注那些符合“道理我都懂，但是……”逻辑的评论。例：『内容为王我懂，但是我现在天天投流也没量。』",
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- "output": "用户内心真实的抵触点/痛点",
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- "出处": [
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- "卡片11"
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- ],
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- "创作阶段": "定向",
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- "动作": "评论区调研",
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- "作用域": [
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- {
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- "scope_type": "substance",
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- "value": "用户抵触点",
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- "candidate": "用户抵触点",
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- "link": "新建",
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- "score": 0.4811,
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- "top": [
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- {
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- "name": "痛点问题",
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- "score": 0.4811,
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- "path": "/理念/知识/商业/产品服务/痛点问题"
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- },
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- {
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- "name": "消费体验",
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- "score": 0.4776,
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- "path": "/理念/观念/个人观念/人生感悟/内心感受/消费体验"
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- },
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- {
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- "name": "提示引导",
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- "score": 0.4635,
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- "path": "/表象/视觉/符号/文字符号/标注/提示引导"
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- }
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- ]
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- },
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- {
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- "scope_type": "form",
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- "value": "关键词",
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- "candidate": "关键词",
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- "link": "新建",
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- "score": 0.5666,
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- "top": [
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- {
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- "name": "图文关系",
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- "score": 0.5666,
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- "path": "/呈现/视觉/视觉制作/构图编排/版面设计/图文关系"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "修辞",
|
|
|
- "score": 0.5572,
|
|
|
- "path": "/架构/修辞"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "策略",
|
|
|
- "score": 0.5516,
|
|
|
- "path": "/架构/策略"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "痛点",
|
|
|
- "candidate": "痛点",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5791,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "核心点明",
|
|
|
- "score": 0.5791,
|
|
|
- "path": "/表达/信息传达/传达手法/强调突出/核心点明"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "解决方案",
|
|
|
- "score": 0.5599,
|
|
|
- "path": "/表达/论证说理/解决方案"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感共鸣",
|
|
|
- "score": 0.5542,
|
|
|
- "path": "/表达/互动引导/情感连接/情感共鸣"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "s2",
|
|
|
- "input": "← 用户内心真实的抵触点/痛点",
|
|
|
- "directive": "直接将这个“但是”后的内容转化为选题，帮观众说出他们想说但没人说的话。",
|
|
|
- "output": "源于市场真实需求的选题",
|
|
|
- "出处": [
|
|
|
- "卡片11",
|
|
|
- "卡片12"
|
|
|
- ],
|
|
|
- "创作阶段": "构思",
|
|
|
- "动作": "需求转化",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "市场需求选题",
|
|
|
- "candidate": "市场需求选题",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6062,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "市场品类",
|
|
|
- "score": 0.6062,
|
|
|
- "path": "/理念/知识/商业/产品服务/市场品类"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "行业研究",
|
|
|
- "score": 0.5857,
|
|
|
- "path": "/理念/知识/商业/行业分析/行业研究"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "行业分析",
|
|
|
- "score": 0.5734,
|
|
|
- "path": "/理念/知识/商业/行业分析"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "情感共鸣",
|
|
|
- "candidate": "情感共鸣",
|
|
|
- "link": "复用",
|
|
|
- "score": 1.0,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "情感共鸣",
|
|
|
- "score": 1.0,
|
|
|
- "path": "/表达/互动引导/情感连接/情感共鸣"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感连接",
|
|
|
- "score": 0.7847,
|
|
|
- "path": "/表达/互动引导/情感连接"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感表达",
|
|
|
- "score": 0.7648,
|
|
|
- "path": "/表达/情感表达"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "转发",
|
|
|
- "candidate": "转发",
|
|
|
- "link": "复用",
|
|
|
- "score": 0.9995,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "转发",
|
|
|
- "score": 0.9995,
|
|
|
- "path": "/行为引导/传播/转发"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "分享",
|
|
|
- "score": 0.6473,
|
|
|
- "path": "/信息传递/信息扩散/分享"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "传播",
|
|
|
- "score": 0.598,
|
|
|
- "path": "/信息传递/信息扩散/传播"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ],
|
|
|
- "dropped": []
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k3",
|
|
|
- "type": "what",
|
|
|
- "role": "组件",
|
|
|
- "parent": {
|
|
|
- "how_id": "k1",
|
|
|
- "step": 2
|
|
|
- },
|
|
|
- "title": "选题潜力潜力自测指标",
|
|
|
- "业务阶段": [
|
|
|
- "选题"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片4",
|
|
|
- "卡片7"
|
|
|
- ],
|
|
|
- "界定": "通过创作者的情绪反馈来判断选题是否具备爆款潜力。",
|
|
|
- "kind": "选项",
|
|
|
- "主体": [
|
|
|
- {
|
|
|
- "小标题": "情绪自测对照",
|
|
|
- "形式": "对照",
|
|
|
- "条目": [
|
|
|
- {
|
|
|
- "词": "正确但无感",
|
|
|
- "说明": "发出前觉得挑不出毛病，内心毫无波动。",
|
|
|
- "选择线索": "对应“平平”的选题，极大概率不会点击和转发。"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "羞耻与犹豫",
|
|
|
- "说明": "怕别人觉得在装、怕太直白、怕冒犯。觉得“不好意思”。",
|
|
|
- "选择线索": "对应“爆款”潜力，说明踩到了大众神经或社交礼仪封存的痛点。"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "指标自测",
|
|
|
- "candidate": "指标自测",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5199,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "健康评估",
|
|
|
- "score": 0.5199,
|
|
|
- "path": "/理念/知识/身心科学/健康养生/身体健康/健康评估"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "自我关怀",
|
|
|
- "score": 0.5025,
|
|
|
- "path": "/理念/观念/个人观念/人生感悟/人生态度/自我关怀"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "健康科普",
|
|
|
- "score": 0.4761,
|
|
|
- "path": "/理念/知识/身心科学/健康养生/身体健康/健康科普"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "犹豫羞耻感",
|
|
|
- "candidate": "犹豫羞耻感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5353,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "厌恶反感",
|
|
|
- "score": 0.5353,
|
|
|
- "path": "/情感/共情/厌恶反感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感",
|
|
|
- "score": 0.5067,
|
|
|
- "path": "/情感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "美感",
|
|
|
- "score": 0.4981,
|
|
|
- "path": "/情感/美感"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "潜力评估",
|
|
|
- "candidate": "潜力评估",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5617,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "动机激发",
|
|
|
- "score": 0.5617,
|
|
|
- "path": "/表达/信息传达/传达手法/强调突出/动机激发"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "属性效能",
|
|
|
- "score": 0.5398,
|
|
|
- "path": "/表达/信息传达/传达手法/强调突出/属性效能"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "引用评价",
|
|
|
- "score": 0.5263,
|
|
|
- "path": "/表达/论证说理/证据支撑/引用援引/引用评价"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k4",
|
|
|
- "type": "why",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "选题的“撕裂共识”原理",
|
|
|
- "业务阶段": [
|
|
|
- "灵感",
|
|
|
- "选题"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片6",
|
|
|
- "卡片8"
|
|
|
- ],
|
|
|
- "主张": "普通的选题在加固一个信念，而爆款在撕裂一个信念。",
|
|
|
- "支撑": [
|
|
|
- {
|
|
|
- "小标题": "传播机制",
|
|
|
- "形式": "机制",
|
|
|
- "内容": "爆款通常是对某种“正确共识”的冒犯。没有情绪触发就没有转发，创作者感到安全没风险，观众通常就没感觉。"
|
|
|
- },
|
|
|
- {
|
|
|
- "小标题": "对创作的取舍",
|
|
|
- "形式": "取舍",
|
|
|
- "内容": "应舍弃一味追求“政治正确”或“专业理性”的干货逻辑。这种逻辑只通过了“大脑审核”而忽略了“情绪审核”。创作时该侧重去刻画那些“真实但平时大家不敢说出口”的内容，主动寻找或制造与大众既定共识的对抗感。"
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "撕裂共识原理",
|
|
|
- "candidate": "撕裂共识原理",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5642,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "科学原理",
|
|
|
- "score": 0.5642,
|
|
|
- "path": "/理念/知识/思想/逻辑原理/科学原理"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "逻辑原理",
|
|
|
- "score": 0.5636,
|
|
|
- "path": "/理念/知识/思想/逻辑原理"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "通用共识符号",
|
|
|
- "score": 0.5447,
|
|
|
- "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "情绪触发",
|
|
|
- "candidate": "情绪触发",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.695,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "情绪处境共鸣",
|
|
|
- "score": 0.695,
|
|
|
- "path": "/情感/同感/情绪处境共鸣"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感",
|
|
|
- "score": 0.6833,
|
|
|
- "path": "/情感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "共情",
|
|
|
- "score": 0.612,
|
|
|
- "path": "/情感/共情"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "传播机制",
|
|
|
- "candidate": "传播机制",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7034,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "传播转化",
|
|
|
- "score": 0.7034,
|
|
|
- "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "传播引导",
|
|
|
- "score": 0.703,
|
|
|
- "path": "/表达/互动引导/行动引导/传播引导"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "信息传达",
|
|
|
- "score": 0.585,
|
|
|
- "path": "/表达/信息传达"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "社交货币",
|
|
|
- "candidate": "社交货币",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5602,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "商业推广",
|
|
|
- "score": 0.5602,
|
|
|
- "path": "/行为引导/商业推广"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "裂变",
|
|
|
- "score": 0.5591,
|
|
|
- "path": "/行为引导/裂变"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "信息扩散",
|
|
|
- "score": 0.559,
|
|
|
- "path": "/信息传递/信息扩散"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "post_id": "698481e1000000000a02a7c1",
|
|
|
- "source_id": "xhs_698481e1000000000a02a7c1",
|
|
|
- "title": "7种编剧常用的叙事结构，写剧不用愁！",
|
|
|
- "platform": "xiaohongshu",
|
|
|
- "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1",
|
|
|
- "media": {
|
|
|
- "type": "image",
|
|
|
- "video_url": null,
|
|
|
- "images": [
|
|
|
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp"
|
|
|
- ]
|
|
|
- },
|
|
|
- "cards": [
|
|
|
- {
|
|
|
- "index": 1,
|
|
|
- "content": "三幕式结构：最基础的线性叙事。第一幕（开端）交代背景、人设及冲突触发；第二幕（发展）是主体，核心冲突升级，经历人物成长与阻碍。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 2,
|
|
|
- "content": "接三幕式第三幕（高潮与结局）：矛盾爆发并最终解决。英雄之旅结构：核心是“平凡人到英雄的蜕变”，包含启程（离开舒适区）、考验（认知世界、对抗反派）、归来（战胜危机获得收获）三个阶段。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 3,
|
|
|
- "content": "非线性结构：打破时间先后顺序，利用闪回、倒叙、多视角等方式，根据主题刻意调整时间线。环形结构：首尾呼应形成闭环，是非线性结构的一种特殊形式。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 4,
|
|
|
- "content": "接环形结构：分为非循环类（场景台词呼应，产生宿命感）和带循环类（重复经历事件直到打破循环）。多线叙事结构：多条独立故事线并行推进，在某个节点交汇，适合群像戏。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 5,
|
|
|
- "content": "嵌套式结构：故事里套故事（戏中戏、梦中梦），外层故事作为引子，内外层形成呼应或推动。反结构：打破固定框架，无明确核心冲突或主角成长，注重氛围、情绪和人性探讨。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 6,
|
|
|
- "content": "接反结构：情节由碎片化片段拼接而成，可能没有完整结局，考验文字功底与情绪表达能力。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp"
|
|
|
- }
|
|
|
- ],
|
|
|
- "knowledges": [
|
|
|
- {
|
|
|
- "id": "k1",
|
|
|
- "type": "what",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "7种编剧常用叙事结构清单",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "图1",
|
|
|
- "卡片1",
|
|
|
- "卡片2",
|
|
|
- "卡片3",
|
|
|
- "卡片4",
|
|
|
- "卡片5",
|
|
|
- "卡片6"
|
|
|
- ],
|
|
|
- "界定": "编剧创作中用于组织情节发展、安排时间线与视角的七种经典逻辑框架。",
|
|
|
- "kind": "选项",
|
|
|
- "主体": [
|
|
|
- {
|
|
|
- "小标题": "叙事结构选项",
|
|
|
- "形式": "清单",
|
|
|
- "条目": [
|
|
|
- {
|
|
|
- "词": "三幕式结构",
|
|
|
- "说明": "最基础的线性叙事。分为：第一幕（开端）交代背景、人设及冲突触发；第二幕（发展）是主体，核心冲突升级，经历人物成长与阻碍；第三幕（高潮与结局）矛盾爆发并最终解决。",
|
|
|
- "选择线索": "适合追求严谨线性逻辑、标准商业电影叙事的创作。"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "英雄之旅",
|
|
|
- "说明": "核心是“平凡人到英雄的蜕变”。包含：启程（离开舒适区）、考验（认知世界、对抗反派）、归来（战胜危机获得收获）三个阶段。",
|
|
|
- "选择线索": "适合强调主角个人成长、动作冒险或励志类题材。"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "非线性结构",
|
|
|
- "说明": "打破时间先后顺序。利用闪回、倒叙、多视角等方式，根据主题刻意调整时间线，制造悬念。",
|
|
|
- "选择线索": "适合需要通过时间线错位解构主题或增加悬疑感的创作。"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "环形结构",
|
|
|
- "说明": "首尾呼应形成闭环。分为非循环类（场景台词呼应，产生宿命感）和带循环类（重复经历事件直到打破循环）。",
|
|
|
- "选择线索": "适合表达宿命论、轮回感或需要强调首尾逻辑闭合的故事。"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "多线叙事",
|
|
|
- "说明": "多条独立故事线并行推进，在某个节点交汇。",
|
|
|
- "选择线索": "适合群像戏，用于丰富故事维度或展现宏大全局。"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "嵌套式结构",
|
|
|
- "说明": "故事里套故事（戏中戏、梦中梦）。外层故事作为引子，内外层形成呼应或推动关系。",
|
|
|
- "选择线索": "用于拓展想象空间，探讨现实与虚构/梦境的界限。"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "反结构",
|
|
|
- "说明": "抛弃传统线性逻辑与核心冲突，情节由碎片化片段拼接而成。注重氛围、情绪和人性探讨，可能没有完整结局。",
|
|
|
- "选择线索": "适合意识流、艺术片或强情绪表达、非传统冲突驱动的创作。"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "叙事结构",
|
|
|
- "candidate": "叙事结构",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7536,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "历史叙事",
|
|
|
- "score": 0.7536,
|
|
|
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "社会结构",
|
|
|
- "score": 0.7226,
|
|
|
- "path": "/理念/知识/社会知识/社会结构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "关系结构",
|
|
|
- "score": 0.6959,
|
|
|
- "path": "/理念/知识/思想/概念范畴/关系结构"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "分类清单",
|
|
|
- "candidate": "分类清单",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6985,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "条目列举",
|
|
|
- "score": 0.6985,
|
|
|
- "path": "/架构/逻辑/信息编排逻辑/条目列举"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "序号列举",
|
|
|
- "score": 0.6418,
|
|
|
- "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "排名榜单",
|
|
|
- "score": 0.6274,
|
|
|
- "path": "/架构/逻辑/信息编排逻辑/条目列举/排名榜单"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "情节组织",
|
|
|
- "candidate": "情节组织",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.624,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "单元组织",
|
|
|
- "score": 0.624,
|
|
|
- "path": "/结构/结构模式/单元组织"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事闭合",
|
|
|
- "score": 0.6207,
|
|
|
- "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事推进",
|
|
|
- "score": 0.6198,
|
|
|
- "path": "/结构/叙事推进"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "创作框架",
|
|
|
- "candidate": "创作框架",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5202,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "事实呈现",
|
|
|
- "score": 0.5202,
|
|
|
- "path": "/信息传递/事实呈现"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "解读",
|
|
|
- "score": 0.4985,
|
|
|
- "path": "/信息传递/知识传递/解读"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "裂变",
|
|
|
- "score": 0.4893,
|
|
|
- "path": "/行为引导/裂变"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "post_id": "67e2e39b0000000003028ff0",
|
|
|
- "source_id": "xhs_67e2e39b0000000003028ff0",
|
|
|
- "title": "剧本创作：理解前提、人物、冲突",
|
|
|
- "platform": "xiaohongshu",
|
|
|
- "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0",
|
|
|
- "media": {
|
|
|
- "type": "image",
|
|
|
- "video_url": null,
|
|
|
- "images": [
|
|
|
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp"
|
|
|
- ]
|
|
|
- },
|
|
|
- "cards": [
|
|
|
- {
|
|
|
- "index": 1,
|
|
|
- "content": "1. 前提：指称主题、基本思想、驱动力等，是剧本的目标。2. 前提的内容构成公式：作者立场+人物+冲突+结论。3. 人物结构：生理、心理、社会三个维度融合，排序为生理、社会、心理。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 2,
|
|
|
- "content": "1. 三维度拆解：生理维度（性别、年龄、体貌、遗传等）、社会维度（阶层、职业、教育、家庭等）、心理维度（道德标准、志向、挫折、性格、态度等）。2. 环境与人物：人物是其生理特征与环境在特定时刻影响的总和。3. 人物的发展：人物通过面临冲突的反应实现发展，发展的推力来自于对前提的证明。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 3,
|
|
|
- "content": "1. 人物的意志力：人物必须有足够的意志力将奋斗进行到底。2. 三个创作思考问题：我应该做什么？别人会做什么？什么应该被完成？3. 主使人物（主角）：指居于主导地位、创造冲突的人。4. 对立人物：阻止主使人物，两者必须实力相当、意志平衡。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 4,
|
|
|
- "content": "1. 冲突的本质：由意志与阻碍力的碰撞产生。2. 冲突的四种类型：静态（无可见发展）、跳跃（强迫人物做出不相符的行动）、缓慢升级（逻辑清晰地递增紧张感）、预示（张力与坚定的对手不妥协）。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 5,
|
|
|
- "content": "1. 发现冲突的方法：从周遭人物的性格特质（如关怀、自负、阴险、好奇等）及对立事物相遇中构思。2. 攻击—反击：冲突从简单的基础开始，通过势均力敌的持续升级导向高潮。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 6,
|
|
|
- "content": "1. 过渡：小的冲突叫过渡，使人物改变精神状态直至做出决定。2. 切入点：必须是决定点或准备做出决定的点，能引发连串事件。3. 危机与高潮：危机是转折点，即即将到来的决定性改变；重大决定构成人生转折。4. 结构：每个场景本身应包含前提呈现、人物、冲突、过渡、危机、高潮和结局。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp"
|
|
|
- }
|
|
|
- ],
|
|
|
- "knowledges": [
|
|
|
- {
|
|
|
- "id": "k1",
|
|
|
- "type": "how",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "剧本故事构建工序",
|
|
|
- "purpose": "将灵感转化为包含前提、人物与冲突的剧本结构",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "steps": [
|
|
|
- {
|
|
|
- "id": "s1",
|
|
|
- "input": "创作灵感",
|
|
|
- "directive": "明确前提（即剧本目标），公式为：作者立场+人物+冲突+结论。例：『节俭导致浪费』，其中节俭是立场，浪费是结论。",
|
|
|
- "output": "故事前提",
|
|
|
- "出处": [
|
|
|
- "卡片1"
|
|
|
- ],
|
|
|
- "创作阶段": "定向",
|
|
|
- "动作": "确立前提",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "剧本前提",
|
|
|
- "candidate": "剧本前提",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5589,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "概念构想",
|
|
|
- "score": 0.5589,
|
|
|
- "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "标题",
|
|
|
- "score": 0.5479,
|
|
|
- "path": "/表象/视觉/符号/文字符号/标题"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "场景感悟",
|
|
|
- "score": 0.5431,
|
|
|
- "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "命题公式",
|
|
|
- "candidate": "命题公式",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6246,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "假设逻辑",
|
|
|
- "score": 0.6246,
|
|
|
- "path": "/架构/逻辑/叙事逻辑/假设逻辑"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "逻辑推论",
|
|
|
- "score": 0.5938,
|
|
|
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/逻辑推论"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "归纳论证",
|
|
|
- "score": 0.5867,
|
|
|
- "path": "/架构/逻辑/信息编排逻辑/归纳论证"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "创作导向",
|
|
|
- "candidate": "创作导向",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5662,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "行动引导",
|
|
|
- "score": 0.5662,
|
|
|
- "path": "/表达/互动引导/行动引导"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "传播引导",
|
|
|
- "score": 0.5561,
|
|
|
- "path": "/表达/互动引导/行动引导/传播引导"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "转化引导",
|
|
|
- "score": 0.5551,
|
|
|
- "path": "/表达/互动引导/行动引导/转化引导"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "s2",
|
|
|
- "input": "← s1产出",
|
|
|
- "directive": "依据前提构建人物。从生理（性别/年龄/体貌等）、社会（阶层/职业等）、心理（道德/志向等）三维度融合，并确保人物具备将奋斗进行到底的意志力。",
|
|
|
- "output": "三维度人物设定",
|
|
|
- "出处": [
|
|
|
- "卡片1",
|
|
|
- "卡片2",
|
|
|
- "卡片3"
|
|
|
- ],
|
|
|
- "创作阶段": "构思",
|
|
|
- "动作": "人物建模",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "人物塑造",
|
|
|
- "candidate": "人物塑造",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.8113,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "人物形象",
|
|
|
- "score": 0.8113,
|
|
|
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "人物",
|
|
|
- "score": 0.7502,
|
|
|
- "path": "/表象/视觉/实体/人物"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "人物特征",
|
|
|
- "score": 0.7463,
|
|
|
- "path": "/表象/视觉/实体/人物/人物特征"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "三维建模",
|
|
|
- "candidate": "三维建模",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.8475,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "三维建模合成",
|
|
|
- "score": 0.8475,
|
|
|
- "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "材质纹理融合",
|
|
|
- "score": 0.5818,
|
|
|
- "path": "/架构/创意/元素嫁接/材质纹理融合"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "角色塑造",
|
|
|
- "score": 0.5634,
|
|
|
- "path": "/架构/叙事/叙事组织/角色书写/角色塑造"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "叙事驱动力",
|
|
|
- "candidate": "叙事驱动力",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7514,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "叙事推进",
|
|
|
- "score": 0.7514,
|
|
|
- "path": "/结构/叙事推进"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事闭合",
|
|
|
- "score": 0.7056,
|
|
|
- "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事推进节点",
|
|
|
- "score": 0.6846,
|
|
|
- "path": "/结构/叙事推进/叙事推进节点"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "s3",
|
|
|
- "input": "← s2产出",
|
|
|
- "directive": "通过主使人物与对立人物的意志碰撞发现冲突。确保冲突从简单起步，通过攻击—反击实现缓慢升级。",
|
|
|
- "output": "升级的冲突路径",
|
|
|
- "出处": [
|
|
|
- "卡片4",
|
|
|
- "卡片5"
|
|
|
- ],
|
|
|
- "创作阶段": "结构",
|
|
|
- "动作": "设计冲突",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "戏剧冲突",
|
|
|
- "candidate": "戏剧冲突",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7608,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "戏剧演出",
|
|
|
- "score": 0.7608,
|
|
|
- "path": "/表象/视觉/行为/表演行为/综艺表演/戏剧演出"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "冲突对抗",
|
|
|
- "score": 0.7191,
|
|
|
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "战争冲突",
|
|
|
- "score": 0.6758,
|
|
|
- "path": "/理念/事件/政治事件/战争冲突"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "节奏升级",
|
|
|
- "candidate": "节奏升级",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6796,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "推进节奏",
|
|
|
- "score": 0.6796,
|
|
|
- "path": "/结构/叙事推进/推进节奏"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "层次跃升",
|
|
|
- "score": 0.5951,
|
|
|
- "path": "/表达/论证说理/提炼升华/升华深化/层次跃升"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事推进",
|
|
|
- "score": 0.5286,
|
|
|
- "path": "/结构/叙事推进"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "紧张感",
|
|
|
- "candidate": "紧张感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5968,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "悬念期待",
|
|
|
- "score": 0.5968,
|
|
|
- "path": "/认知/好奇/悬念期待"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "焦虑恐惧",
|
|
|
- "score": 0.5816,
|
|
|
- "path": "/情感/共情/焦虑恐惧"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "美感",
|
|
|
- "score": 0.5779,
|
|
|
- "path": "/情感/美感"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "s4",
|
|
|
- "input": "← s3产出",
|
|
|
- "directive": "选择包含决定点的切入点进入故事。通过小的冲突（过渡）改变人物状态，直至危机（转折点）爆发产生高潮与结局。",
|
|
|
- "output": "完整的剧本结构设计",
|
|
|
- "出处": [
|
|
|
- "卡片6"
|
|
|
- ],
|
|
|
- "创作阶段": null,
|
|
|
- "动作": "布局场景结构",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "情节结构",
|
|
|
- "candidate": "情节结构",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6846,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "关系结构",
|
|
|
- "score": 0.6846,
|
|
|
- "path": "/理念/知识/思想/概念范畴/关系结构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "社会结构",
|
|
|
- "score": 0.6837,
|
|
|
- "path": "/理念/知识/社会知识/社会结构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "历史叙事",
|
|
|
- "score": 0.619,
|
|
|
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "起承转合",
|
|
|
- "candidate": "起承转合",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5796,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "对仗句式",
|
|
|
- "score": 0.5796,
|
|
|
- "path": "/架构/修辞/修辞意象/句式辞格/对仗句式"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事逻辑",
|
|
|
- "score": 0.5759,
|
|
|
- "path": "/架构/逻辑/叙事逻辑"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事技法",
|
|
|
- "score": 0.5752,
|
|
|
- "path": "/架构/叙事/叙事技法"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "逻辑自洽",
|
|
|
- "candidate": "逻辑自洽",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5349,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "科普",
|
|
|
- "score": 0.5349,
|
|
|
- "path": "/信息传递/知识传递/科普"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "事实呈现",
|
|
|
- "score": 0.5254,
|
|
|
- "path": "/信息传递/事实呈现"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "批判",
|
|
|
- "score": 0.4702,
|
|
|
- "path": "/情感联结/情感抒发/批判"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ],
|
|
|
- "dropped": []
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k2",
|
|
|
- "type": "what",
|
|
|
- "role": "组件",
|
|
|
- "parent": {
|
|
|
- "how_id": "k1",
|
|
|
- "step": 2
|
|
|
- },
|
|
|
- "title": "人物构建的三维度模型",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片2"
|
|
|
- ],
|
|
|
- "界定": "人物是其生理特征与环境在特定时刻影响的总和，需从内到外完整拆解。",
|
|
|
- "kind": "构成",
|
|
|
- "主体": [
|
|
|
- {
|
|
|
- "小标题": "生理维度",
|
|
|
- "条目": [
|
|
|
- {
|
|
|
- "词": "生理因素",
|
|
|
- "说明": "包含性别、年龄、体貌、遗传等特征。"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "小标题": "社会维度",
|
|
|
- "条目": [
|
|
|
- {
|
|
|
- "词": "社会环境",
|
|
|
- "说明": "包含阶层、职业、教育、家庭等背景。"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "小标题": "心理维度",
|
|
|
- "条目": [
|
|
|
- {
|
|
|
- "词": "心理特质",
|
|
|
- "说明": "包含道德标准、志向、挫折、性格、态度等。"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "人物特质",
|
|
|
- "candidate": "人物特质",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.8235,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "人物特征",
|
|
|
- "score": 0.8235,
|
|
|
- "path": "/表象/视觉/实体/人物/人物特征"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "人物形象",
|
|
|
- "score": 0.7516,
|
|
|
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "人物",
|
|
|
- "score": 0.7425,
|
|
|
- "path": "/表象/视觉/实体/人物"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "三维度模型",
|
|
|
- "candidate": "三维度模型",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.681,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "三维建模合成",
|
|
|
- "score": 0.681,
|
|
|
- "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "价值塑造",
|
|
|
- "score": 0.5219,
|
|
|
- "path": "/架构/策略/认知引导/话语影响/立场引导/价值塑造"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "第三人称",
|
|
|
- "score": 0.5166,
|
|
|
- "path": "/架构/叙事/叙事视角/人称结构/第三人称"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "真实感",
|
|
|
- "candidate": "真实感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5666,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "细节具象",
|
|
|
- "score": 0.5666,
|
|
|
- "path": "/表达/信息传达/传达深度/补充细化/细节具象"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感共鸣",
|
|
|
- "score": 0.5608,
|
|
|
- "path": "/表达/互动引导/情感连接/情感共鸣"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "细节呈现",
|
|
|
- "score": 0.5483,
|
|
|
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k3",
|
|
|
- "type": "what",
|
|
|
- "role": "组件",
|
|
|
- "parent": {
|
|
|
- "how_id": "k1",
|
|
|
- "step": 3
|
|
|
- },
|
|
|
- "title": "戏剧冲突的四种类型",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片4"
|
|
|
- ],
|
|
|
- "界定": "根据意志与阻碍力碰撞的呈现状态对冲突进行分类。",
|
|
|
- "kind": "选项",
|
|
|
- "主体": [
|
|
|
- {
|
|
|
- "小标题": "冲突形态分类",
|
|
|
- "条目": [
|
|
|
- {
|
|
|
- "词": "静态冲突",
|
|
|
- "说明": "内部无可见的发展进度。",
|
|
|
- "选择线索": "常表现为僵局或停顿状态。"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "跳跃冲突",
|
|
|
- "说明": "强迫人物做出与其性格不相符的突发行动。",
|
|
|
- "选择线索": "需要剧烈的情节转折时使用。"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "缓慢升级冲突",
|
|
|
- "说明": "逻辑清晰地递增紧张感。",
|
|
|
- "选择线索": "追求剧本扎实逻辑和真实情感共鸣时作为首选。"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "预示冲突",
|
|
|
- "说明": "通过坚定的对手与不妥协的张力表现。",
|
|
|
- "选择线索": "用于建立长期威胁或势均力敌的对峙感。"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "冲突形态",
|
|
|
- "candidate": "冲突形态",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7735,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "冲突对抗",
|
|
|
- "score": 0.7735,
|
|
|
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "战争冲突",
|
|
|
- "score": 0.7121,
|
|
|
- "path": "/理念/事件/政治事件/战争冲突"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "表演形态",
|
|
|
- "score": 0.6944,
|
|
|
- "path": "/表象/视觉/行为/表演行为/杂技/表演形态"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "叙理逻辑",
|
|
|
- "candidate": "叙理逻辑",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7114,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "逻辑顺接",
|
|
|
- "score": 0.7114,
|
|
|
- "path": "/结构/叙事推进/承接转换/逻辑顺接"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "逻辑推演",
|
|
|
- "score": 0.6933,
|
|
|
- "path": "/表达/论证说理/证据支撑/逻辑推演"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "逻辑铺垫",
|
|
|
- "score": 0.6651,
|
|
|
- "path": "/结构/叙事推进/铺垫准备/逻辑铺垫"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "情感共鸣",
|
|
|
- "candidate": "情感共鸣",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7989,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "情感",
|
|
|
- "score": 0.7989,
|
|
|
- "path": "/情感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情绪处境共鸣",
|
|
|
- "score": 0.7864,
|
|
|
- "path": "/情感/同感/情绪处境共鸣"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "共情",
|
|
|
- "score": 0.7817,
|
|
|
- "path": "/情感/共情"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k4",
|
|
|
- "type": "why",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "意志力与冲突平衡原理",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片3"
|
|
|
- ],
|
|
|
- "主张": "冲突的质量取决于对抗双方意志的平衡与强韧度。",
|
|
|
- "支撑": [
|
|
|
- {
|
|
|
- "小标题": "对抗机制",
|
|
|
- "形式": "机制",
|
|
|
- "内容": "主使人物（主角）与对立人物必须实力相当、意志平衡。人物必须有足够的意志力将奋斗进行到底，否则冲突将提前瓦解。"
|
|
|
- },
|
|
|
- {
|
|
|
- "小标题": "创作取舍",
|
|
|
- "形式": "取舍",
|
|
|
- "内容": "在设定人物时，应当侧重赋予其明确的驱动力和对抗强度，避免因一方过于软弱而导致故事动力过早消失。"
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "人物意志力",
|
|
|
- "candidate": "人物意志力",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.704,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "人物",
|
|
|
- "score": 0.704,
|
|
|
- "path": "/表象/视觉/实体/人物"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "人物形象",
|
|
|
- "score": 0.6881,
|
|
|
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "人物特征",
|
|
|
- "score": 0.6691,
|
|
|
- "path": "/表象/视觉/实体/人物/人物特征"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "对抗机制",
|
|
|
- "candidate": "对抗机制",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5448,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "矛盾冲突",
|
|
|
- "score": 0.5448,
|
|
|
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "维度对比",
|
|
|
- "score": 0.527,
|
|
|
- "path": "/表达/论证说理/分析论证/对比反差/维度对比"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "对比引入",
|
|
|
- "score": 0.5105,
|
|
|
- "path": "/结构/叙事推进/开篇引入/策略引入/对比引入"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "故事动力",
|
|
|
- "candidate": "故事动力",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5182,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "科普",
|
|
|
- "score": 0.5182,
|
|
|
- "path": "/信息传递/知识传递/科普"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "事实呈现",
|
|
|
- "score": 0.4971,
|
|
|
- "path": "/信息传递/事实呈现"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "裂变",
|
|
|
- "score": 0.4969,
|
|
|
- "path": "/行为引导/裂变"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "post_id": "680659e8000000001a007a11",
|
|
|
- "source_id": "xhs_680659e8000000001a007a11",
|
|
|
- "title": "故事设计原理拆解学习",
|
|
|
- "platform": "xiaohongshu",
|
|
|
- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11",
|
|
|
- "media": {
|
|
|
- "type": "image",
|
|
|
- "video_url": null,
|
|
|
- "images": [
|
|
|
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp"
|
|
|
- ]
|
|
|
- },
|
|
|
- "cards": [
|
|
|
- {
|
|
|
- "index": 1,
|
|
|
- "content": "故事五部分构成叙事弧线：阐述（交代背景人设）、激励事件（诱发事件）、进展纠葛（上升动作）、危机（情节突转）、高潮（问题解决）、结局（下降动作）。激励事件分为随机型和有因型（主角抉择）。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 2,
|
|
|
- "content": "激励事件的功能：打破平衡、激发欲望、将主角送上求索之路。构思模式：发生在主角身上最坏/最好的事情如何逆转。纠葛分为单一层面的冲突和复杂型（所有三个层面）的冲突。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 3,
|
|
|
- "content": "故事宏观结构：节拍构成场景，场景构成序列，序列构成幕。标准三幕故事要求四个重大场景：开篇激励事件、第一幕高潮、第二幕高潮、第三幕高潮。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 4,
|
|
|
- "content": "场景设计要素：1. 转折点（产生惊奇、增强好奇心、见识新方向）；2. 伏笔/分晓（知识的层层铺垫与传达）。故事脊椎是贯穿始终的求索之路。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 5,
|
|
|
- "content": "情感转变：通过核心情感（快感、痛感）的动态交替打破‘回报递减定理’。情感触发三前提：移情于人物、知道人物想要什么、明白利害攸关的价值。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 6,
|
|
|
- "content": "选择的性质：真正的选择是‘两难之择’（不可调和的两善取其一，或两恶取其轻）。通过人物A、B、C的三角关系构建复合连锁的选择冲突。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 7,
|
|
|
- "content": "场景分析五步程序：1. 确定冲突（明确场景目标与对抗力量）；2. 标注开篇价值（正/负面）；3. 分解为节拍（动作/反应交流）；4. 标注结尾价值并比较；5. 概述节拍并标注转折点位置。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 8,
|
|
|
- "content": "危机设计：危机是一个‘危险机会’的时刻，是主角在生活压力下必须作出的终极决定，揭示人物深层性格和核心价值。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 9,
|
|
|
- "content": "高潮与结局：高潮必须充满意义（价值剧变），通过情感满足观众预期。结局用途包括：为次情节提供高潮场景、展示高潮影响、体现对观众的尊重。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp"
|
|
|
- }
|
|
|
- ],
|
|
|
- "knowledges": [
|
|
|
- {
|
|
|
- "id": "k1",
|
|
|
- "type": "how",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "场景分析五步程序",
|
|
|
- "purpose": "通过系统分析确定场景的冲突、动作与转折效果",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "steps": [
|
|
|
- {
|
|
|
- "id": "s1",
|
|
|
- "input": "原始剧本/剧集场景",
|
|
|
- "directive": "确定冲突，明确场景目标与对抗力量",
|
|
|
- "output": "场景核心冲突点",
|
|
|
- "出处": [
|
|
|
- "卡片7"
|
|
|
- ],
|
|
|
- "创作阶段": "打磨",
|
|
|
- "动作": "冲突拆解",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "剧本冲突",
|
|
|
- "candidate": "剧本冲突",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7396,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "冲突对抗",
|
|
|
- "score": 0.7396,
|
|
|
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "战争冲突",
|
|
|
- "score": 0.6629,
|
|
|
- "path": "/理念/事件/政治事件/战争冲突"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "地缘冲突",
|
|
|
- "score": 0.6193,
|
|
|
- "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "场景目标设定",
|
|
|
- "candidate": "场景目标设定",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7238,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "场景描绘",
|
|
|
- "score": 0.7238,
|
|
|
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "场景引入",
|
|
|
- "score": 0.6876,
|
|
|
- "path": "/结构/叙事推进/开篇引入/策略引入/场景引入"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "基调设定",
|
|
|
- "score": 0.6429,
|
|
|
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "s2",
|
|
|
- "input": "← s1产出",
|
|
|
- "directive": "标注开篇价值，判断是正向还是负向状态",
|
|
|
- "output": "场景起始价值状态",
|
|
|
- "出处": [
|
|
|
- "卡片7"
|
|
|
- ],
|
|
|
- "创作阶段": "打磨",
|
|
|
- "动作": "状态标注",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "价值状态",
|
|
|
- "candidate": "价值状态",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7285,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "价值导向",
|
|
|
- "score": 0.7285,
|
|
|
- "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "价值观念",
|
|
|
- "score": 0.7272,
|
|
|
- "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "价值象征",
|
|
|
- "score": 0.7102,
|
|
|
- "path": "/理念/知识/思想/概念范畴/价值象征"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "起始点标注",
|
|
|
- "candidate": "起始点标注",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5335,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "路径方法",
|
|
|
- "score": 0.5335,
|
|
|
- "path": "/表达/互动引导/行动引导/路径方法"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "确立基点",
|
|
|
- "score": 0.5323,
|
|
|
- "path": "/结构/叙事推进/开篇引入/直述开篇/确立基点"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "强调突出",
|
|
|
- "score": 0.5264,
|
|
|
- "path": "/表达/信息传达/传达手法/强调突出"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "s3",
|
|
|
- "input": "← s2产出",
|
|
|
- "directive": "将场景分解为节拍，观察角色间的动作/反应交流",
|
|
|
- "output": "节拍序列",
|
|
|
- "出处": [
|
|
|
- "卡片7"
|
|
|
- ],
|
|
|
- "创作阶段": "打磨",
|
|
|
- "动作": "结构拆解",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "叙事节拍",
|
|
|
- "candidate": "叙事节拍",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.687,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "历史叙事",
|
|
|
- "score": 0.687,
|
|
|
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "配乐",
|
|
|
- "score": 0.5611,
|
|
|
- "path": "/表象/声音/音乐/配乐"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "标题",
|
|
|
- "score": 0.5498,
|
|
|
- "path": "/表象/视觉/符号/文字符号/标题"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "动作反应序列",
|
|
|
- "candidate": "动作反应序列",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6479,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "动作姿态",
|
|
|
- "score": 0.6479,
|
|
|
- "path": "/呈现/视觉/视觉画面/形象塑造/人物表现/动作姿态"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "行为对抗",
|
|
|
- "score": 0.5821,
|
|
|
- "path": "/架构/叙事/叙事技法/戏剧张力/冲突/行为对抗"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情绪强化",
|
|
|
- "score": 0.558,
|
|
|
- "path": "/架构/策略/情感调动/情感激发/情绪基调/情绪强化"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "s4",
|
|
|
- "input": "← s3产出",
|
|
|
- "directive": "标注结尾价值并与开篇价值进行比较，看是否有变化",
|
|
|
- "output": "价值转变结果",
|
|
|
- "出处": [
|
|
|
- "卡片7"
|
|
|
- ],
|
|
|
- "创作阶段": "打磨",
|
|
|
- "动作": "效果复核",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "价值转变",
|
|
|
- "candidate": "价值转变",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7352,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "价值升华",
|
|
|
- "score": 0.7352,
|
|
|
- "path": "/结构/叙事推进/收束归纳/闭环收束/价值升华"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "价值建构",
|
|
|
- "score": 0.7031,
|
|
|
- "path": "/表达/论证说理/提炼升华/价值建构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "价值肯定",
|
|
|
- "score": 0.6775,
|
|
|
- "path": "/表达/论证说理/分析论证/论证评判/肯定论证/价值肯定"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "逻辑",
|
|
|
- "candidate": "逻辑",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5602,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "分析",
|
|
|
- "score": 0.5602,
|
|
|
- "path": "/信息传递/知识传递/分析"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "科普",
|
|
|
- "score": 0.5465,
|
|
|
- "path": "/信息传递/知识传递/科普"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "事实呈现",
|
|
|
- "score": 0.5403,
|
|
|
- "path": "/信息传递/事实呈现"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "s5",
|
|
|
- "input": "← s4产出",
|
|
|
- "directive": "概述节拍并标注出转折点发生的具体位置",
|
|
|
- "output": "完整的场景分析报告",
|
|
|
- "出处": [
|
|
|
- "卡片7"
|
|
|
- ],
|
|
|
- "创作阶段": "打磨",
|
|
|
- "动作": "综合复盘",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "场景分析报告",
|
|
|
- "candidate": "场景分析报告",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6723,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "场景描写",
|
|
|
- "score": 0.6723,
|
|
|
- "path": "/架构/修辞/描写刻画/细节描绘/场景描写"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "内容场景对比",
|
|
|
- "score": 0.6604,
|
|
|
- "path": "/架构/创意/对比反差/并置对比/通用对比/内容场景对比"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "场景植入",
|
|
|
- "score": 0.6303,
|
|
|
- "path": "/架构/策略/认知引导/场景植入"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "转折点",
|
|
|
- "candidate": "转折点",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7725,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "转折变化",
|
|
|
- "score": 0.7725,
|
|
|
- "path": "/结构/叙事推进/承接转换/转折变化"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "视角转换",
|
|
|
- "score": 0.6036,
|
|
|
- "path": "/结构/叙事推进/承接转换/视角转换"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事推进节点",
|
|
|
- "score": 0.589,
|
|
|
- "path": "/结构/叙事推进/叙事推进节点"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ],
|
|
|
- "dropped": []
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k2",
|
|
|
- "type": "what",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "故事弧线的五部分构成",
|
|
|
- "业务阶段": [
|
|
|
- "脚本",
|
|
|
- "选题"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片1"
|
|
|
- ],
|
|
|
- "界定": "构成故事叙事完整弧线的五个核心阶段。",
|
|
|
- "kind": "构成",
|
|
|
- "主体": [
|
|
|
- {
|
|
|
- "小标题": "叙事要素清单",
|
|
|
- "形式": "清单",
|
|
|
- "条目": [
|
|
|
- {
|
|
|
- "词": "阐述",
|
|
|
- "说明": "交代背景人设"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "激励事件",
|
|
|
- "说明": "诱发事件，分为随机型和有因型即主角抉择"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "进展纠葛",
|
|
|
- "说明": "上升动作"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "危机/高潮",
|
|
|
- "说明": "情节突转与问题解决"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "结局",
|
|
|
- "说明": "下降动作，展示高潮影响及为次情节收口"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "叙事弧线",
|
|
|
- "candidate": "叙事弧线",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7116,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "历史叙事",
|
|
|
- "score": 0.7116,
|
|
|
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "人物故事",
|
|
|
- "score": 0.571,
|
|
|
- "path": "/理念/事件/社会事件/人物故事"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "构图",
|
|
|
- "score": 0.5641,
|
|
|
- "path": "/表象/视觉/画面/构图"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "五段式结构",
|
|
|
- "candidate": "五段式结构",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7181,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "分段结构",
|
|
|
- "score": 0.7181,
|
|
|
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "对话结构",
|
|
|
- "score": 0.6753,
|
|
|
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "结构编排",
|
|
|
- "score": 0.6507,
|
|
|
- "path": "/架构/叙事/叙事组织/脉络铺排/结构编排"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "情节推进",
|
|
|
- "candidate": "情节推进",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.8455,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "叙事推进",
|
|
|
- "score": 0.8455,
|
|
|
- "path": "/结构/叙事推进"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事推进节点",
|
|
|
- "score": 0.7857,
|
|
|
- "path": "/结构/叙事推进/叙事推进节点"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "推进节奏",
|
|
|
- "score": 0.7213,
|
|
|
- "path": "/结构/叙事推进/推进节奏"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k3",
|
|
|
- "type": "what",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "激励事件的选择类型",
|
|
|
- "业务阶段": [
|
|
|
- "脚本",
|
|
|
- "灵感"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片1",
|
|
|
- "卡片2"
|
|
|
- ],
|
|
|
- "界定": "打破故事平衡并捕获好奇心的诱发事件分类。",
|
|
|
- "kind": "选项",
|
|
|
- "主体": [
|
|
|
- {
|
|
|
- "小标题": "发生形式",
|
|
|
- "形式": "分类",
|
|
|
- "条目": [
|
|
|
- {
|
|
|
- "词": "随机型",
|
|
|
- "说明": "偶然发生的事件",
|
|
|
- "选择线索": "用于表现命运的无常或外部环境的剧烈变动"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "有因型",
|
|
|
- "说明": "由主角主动抉择导致",
|
|
|
- "选择线索": "用于强调主角性格特征或主动性动机"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "小标题": "构思逻辑",
|
|
|
- "形式": "对策",
|
|
|
- "内容": "关注发生在主角身上最坏或最好的事情如何发生逆转。"
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "激励事件",
|
|
|
- "candidate": "激励事件",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7084,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "事件",
|
|
|
- "score": 0.7084,
|
|
|
- "path": "/理念/事件"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "事件评价",
|
|
|
- "score": 0.6426,
|
|
|
- "path": "/理念/观念/社会观念/时政评议/历史评价/事件评价"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "社会事件",
|
|
|
- "score": 0.637,
|
|
|
- "path": "/理念/事件/社会事件"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "好奇心激发",
|
|
|
- "candidate": "好奇心激发",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6975,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "动机激发",
|
|
|
- "score": 0.6975,
|
|
|
- "path": "/表达/信息传达/传达手法/强调突出/动机激发"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "悬念设置",
|
|
|
- "score": 0.5601,
|
|
|
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "趣味互动",
|
|
|
- "score": 0.5597,
|
|
|
- "path": "/表达/互动引导/吸引关注/趣味互动"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "人物塑造",
|
|
|
- "candidate": "人物塑造",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5146,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "行为引导",
|
|
|
- "score": 0.5146,
|
|
|
- "path": "/行为引导"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "事实呈现",
|
|
|
- "score": 0.5093,
|
|
|
- "path": "/信息传递/事实呈现"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感抒发",
|
|
|
- "score": 0.4864,
|
|
|
- "path": "/情感联结/情感抒发"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k4",
|
|
|
- "type": "what",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "场景设计四要素",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片4",
|
|
|
- "卡片5",
|
|
|
- "卡片6"
|
|
|
- ],
|
|
|
- "界定": "构成一个有效场景必须具备的四个关键设计点。",
|
|
|
- "kind": "构成",
|
|
|
- "主体": [
|
|
|
- {
|
|
|
- "小标题": "设计维度",
|
|
|
- "形式": "清单",
|
|
|
- "条目": [
|
|
|
- {
|
|
|
- "词": "转折点",
|
|
|
- "说明": "产生惊奇、增强好奇心、见识新方向"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "伏笔/分晓",
|
|
|
- "说明": "知识的层层铺垫与传达"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "情感转变",
|
|
|
- "说明": "通过核心情感即快感与痛感的动态交替，打破回报递减定理"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "选择",
|
|
|
- "说明": "必须是两难之择，如两善取其一或两恶取其轻，通过三角关系构建连锁冲突"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "场景设计",
|
|
|
- "candidate": "场景设计",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7737,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "场景氛围",
|
|
|
- "score": 0.7737,
|
|
|
- "path": "/表象/视觉/画面/后期/情绪意境/场景氛围"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "场景形象",
|
|
|
- "score": 0.772,
|
|
|
- "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "演出场景",
|
|
|
- "score": 0.733,
|
|
|
- "path": "/表象/视觉/空间/空间场所/演艺场地/演出场景"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "情感波幅",
|
|
|
- "candidate": "情感波幅",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6874,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "情感表达",
|
|
|
- "score": 0.6874,
|
|
|
- "path": "/表达/情感表达"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感张力",
|
|
|
- "score": 0.6774,
|
|
|
- "path": "/表达/论证说理/分析论证/对比反差/情感张力"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感共鸣",
|
|
|
- "score": 0.6707,
|
|
|
- "path": "/表达/互动引导/情感连接/情感共鸣"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "惊奇感",
|
|
|
- "candidate": "惊奇感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.8372,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "惊奇",
|
|
|
- "score": 0.8372,
|
|
|
- "path": "/认知/惊奇"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "美感",
|
|
|
- "score": 0.6186,
|
|
|
- "path": "/情感/美感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "悬念期待",
|
|
|
- "score": 0.5879,
|
|
|
- "path": "/认知/好奇/悬念期待"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k5",
|
|
|
- "type": "why",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "情感触发原理",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片5"
|
|
|
- ],
|
|
|
- "主张": "观众的情感共鸣并非随机，而是建立在逻辑认知之上。",
|
|
|
- "支撑": [
|
|
|
- {
|
|
|
- "小标题": "触发前提",
|
|
|
- "形式": "依据",
|
|
|
- "内容": "情感触发必须满足三个前提：移情于人物、知道人物想要什么、明白利害攸关的价值。"
|
|
|
- },
|
|
|
- {
|
|
|
- "小标题": "对创作的取舍",
|
|
|
- "形式": "取舍",
|
|
|
- "内容": "所以在描写情感冲突前，必须先花篇幅建立人物欲望和丢失该东西的代价，否则单纯的情绪宣泄无法让观众产生共鸣。"
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "情感触发",
|
|
|
- "candidate": "情感触发",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7829,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "情感",
|
|
|
- "score": 0.7829,
|
|
|
- "path": "/理念/情感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感体验",
|
|
|
- "score": 0.7417,
|
|
|
- "path": "/理念/观念/个人观念/人生感悟/内心感受/情感体验"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感表达",
|
|
|
- "score": 0.7288,
|
|
|
- "path": "/表象/视觉/行为/人际互动/表达沟通/情感表达"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "观众移情",
|
|
|
- "candidate": "观众移情",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6569,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "情感共鸣",
|
|
|
- "score": 0.6569,
|
|
|
- "path": "/表达/互动引导/情感连接/情感共鸣"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感动员",
|
|
|
- "score": 0.6024,
|
|
|
- "path": "/表达/互动引导/情感连接/情感动员"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感收束",
|
|
|
- "score": 0.5783,
|
|
|
- "path": "/结构/叙事推进/收束归纳/情感收束"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "情感共鸣",
|
|
|
- "candidate": "情感共鸣",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7989,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "情感",
|
|
|
- "score": 0.7989,
|
|
|
- "path": "/情感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情绪处境共鸣",
|
|
|
- "score": 0.7864,
|
|
|
- "path": "/情感/同感/情绪处境共鸣"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "共情",
|
|
|
- "score": 0.7817,
|
|
|
- "path": "/情感/共情"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k6",
|
|
|
- "type": "why",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "冲突的分类原则",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片2"
|
|
|
- ],
|
|
|
- "主张": "冲突的复杂性决定了故事的厚度。",
|
|
|
- "支撑": [
|
|
|
- {
|
|
|
- "小标题": "冲突层次",
|
|
|
- "形式": "依据",
|
|
|
- "内容": "冲突分为三个层面：内心冲突、个人冲突、个人与外界环境的冲突。"
|
|
|
- },
|
|
|
- {
|
|
|
- "小标题": "对创作的取舍",
|
|
|
- "形式": "取舍",
|
|
|
- "内容": "应追求复杂型冲突，即让主角同时面对所有三个层面的对抗力量，避免单一维度的线性对抗，使故事更具进展纠葛的张力。"
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "冲突层次",
|
|
|
- "candidate": "冲突层次",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7465,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "冲突对抗",
|
|
|
- "score": 0.7465,
|
|
|
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "战争冲突",
|
|
|
- "score": 0.6795,
|
|
|
- "path": "/理念/事件/政治事件/战争冲突"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "地缘冲突",
|
|
|
- "score": 0.6246,
|
|
|
- "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "叙事张力",
|
|
|
- "candidate": "叙事张力",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.772,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "情感张力",
|
|
|
- "score": 0.772,
|
|
|
- "path": "/表达/论证说理/分析论证/对比反差/情感张力"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事闭合",
|
|
|
- "score": 0.7416,
|
|
|
- "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事推进",
|
|
|
- "score": 0.7408,
|
|
|
- "path": "/结构/叙事推进"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "故事厚度",
|
|
|
- "candidate": "故事厚度",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.4903,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "科普",
|
|
|
- "score": 0.4903,
|
|
|
- "path": "/信息传递/知识传递/科普"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "事实呈现",
|
|
|
- "score": 0.4884,
|
|
|
- "path": "/信息传递/事实呈现"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "种草推荐",
|
|
|
- "score": 0.4662,
|
|
|
- "path": "/行为引导/商业推广/种草推荐"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "post_id": "67e4bdf50000000006028a59",
|
|
|
- "source_id": "xhs_67e4bdf50000000006028a59",
|
|
|
- "title": "只要学会这几样，写短视频脚本真的不难❗️",
|
|
|
- "platform": "xiaohongshu",
|
|
|
- "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59",
|
|
|
- "media": {
|
|
|
- "type": "image",
|
|
|
- "video_url": null,
|
|
|
- "images": [
|
|
|
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp",
|
|
|
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp"
|
|
|
- ]
|
|
|
- },
|
|
|
- "cards": [
|
|
|
- {
|
|
|
- "index": 1,
|
|
|
- "content": "短视频脚本流程梳理：包含确定选题、搭建框架（人/景/事）、细节完善（分镜序号、拍摄场景、画面感构思、拍摄技巧、字幕与音效策略、长短视频时长分配建议）。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 2,
|
|
|
- "content": "脚本构思三步骤与要素：明确标题（核心主题）、视频画面描述、五种景别交替使用、多角度拍摄、视频文案（含注译）；脚本构思包含点名主题、截取痛点、制造起伏、引起共鸣等多种策略。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 3,
|
|
|
- "content": "分镜头脚本公式：提供vlog脚本五大公式（如引起共鸣=人物+状态+情感宣泄）；脚本三要素（开头噱头、中间论述、结尾总结）；黄金结构（引子、内容主题、结尾的具体设计细节）。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp"
|
|
|
- },
|
|
|
- {
|
|
|
- "index": 4,
|
|
|
- "content": "常用构图知识清单：水平线构图（稳定）、对角线构图（动感）、中心构图（主体突出）、框式构图（神秘窥视感）、九宫格/三分法构图（排列主体、简化画面）。",
|
|
|
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp"
|
|
|
- }
|
|
|
- ],
|
|
|
- "knowledges": [
|
|
|
- {
|
|
|
- "id": "k1",
|
|
|
- "type": "how",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "短视频脚本创作全流程",
|
|
|
- "purpose": "按部就班完成一份细节完善的视频脚本",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "steps": [
|
|
|
- {
|
|
|
- "id": "s1",
|
|
|
- "input": "创作意向/原始灵感",
|
|
|
- "directive": "明确视频的核心主题，并将其转化为具体的标题。",
|
|
|
- "output": "确定选题（标题）",
|
|
|
- "出处": [
|
|
|
- "卡片1",
|
|
|
- "卡片2"
|
|
|
- ],
|
|
|
- "创作阶段": "定向",
|
|
|
- "动作": "确定选题",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "选题方向",
|
|
|
- "candidate": "选题方向",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5839,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "价值取向",
|
|
|
- "score": 0.5839,
|
|
|
- "path": "/理念/观念/个人观念/处世智慧/价值取向"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "学科领域",
|
|
|
- "score": 0.5814,
|
|
|
- "path": "/理念/知识/思想/学科领域"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "行业研究",
|
|
|
- "score": 0.5712,
|
|
|
- "path": "/理念/知识/商业/行业分析/行业研究"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "创作",
|
|
|
- "candidate": "创作",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5424,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "解读",
|
|
|
- "score": 0.5424,
|
|
|
- "path": "/信息传递/知识传递/解读"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "分享",
|
|
|
- "score": 0.5361,
|
|
|
- "path": "/信息传递/信息扩散/分享"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "批判",
|
|
|
- "score": 0.5359,
|
|
|
- "path": "/情感联结/情感抒发/批判"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "s2",
|
|
|
- "input": "← s1产出",
|
|
|
- "directive": "围绕选题搭建基础骨架，需涵盖人物（主体）、场景（环境）、事件（情节）三大核心要素。",
|
|
|
- "output": "脚本框架",
|
|
|
- "出处": [
|
|
|
- "卡片1"
|
|
|
- ],
|
|
|
- "创作阶段": "构思",
|
|
|
- "动作": "搭建框架",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "脚本框架",
|
|
|
- "candidate": "脚本框架",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6975,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "规范框架",
|
|
|
- "score": 0.6975,
|
|
|
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构/规范框架"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "框架类型",
|
|
|
- "score": 0.695,
|
|
|
- "path": "/架构/叙事/叙事组织/脉络铺排/结构编排/框架类型"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "架构",
|
|
|
- "score": 0.6268,
|
|
|
- "path": "/架构"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "叙事要素",
|
|
|
- "candidate": "叙事要素",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7066,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "历史叙事",
|
|
|
- "score": 0.7066,
|
|
|
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "构成要素",
|
|
|
- "score": 0.6372,
|
|
|
- "path": "/理念/知识/思想/概念范畴/关系结构/构成要素"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "人物故事",
|
|
|
- "score": 0.5836,
|
|
|
- "path": "/理念/事件/社会事件/人物故事"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "s3",
|
|
|
- "input": "← s2产出",
|
|
|
- "directive": "将框架细化为镜头动作。包含分配镜号、明确视频画面描述（可搭配五种景别交替、多角度拍摄）、编写视频文案及注译、规划字幕音效策略。长视频注意开头10-15秒设计，短视频需在3-5秒内呈现主题。",
|
|
|
- "output": "细节完善的脚本实稿",
|
|
|
- "出处": [
|
|
|
- "卡片1",
|
|
|
- "卡片2"
|
|
|
- ],
|
|
|
- "创作阶段": "打磨",
|
|
|
- "动作": "细节完善",
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "分镜脚本",
|
|
|
- "candidate": "分镜脚本",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.639,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "漫画",
|
|
|
- "score": 0.639,
|
|
|
- "path": "/呈现/视觉/视觉风格/视觉艺术风格/绘画风格/漫画"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "叙事逻辑",
|
|
|
- "score": 0.5933,
|
|
|
- "path": "/架构/逻辑/叙事逻辑"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "剪辑组接",
|
|
|
- "score": 0.591,
|
|
|
- "path": "/呈现/视觉/视觉制作/剪辑组接"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "节奏掌控",
|
|
|
- "candidate": "节奏掌控",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7099,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "推进节奏",
|
|
|
- "score": 0.7099,
|
|
|
- "path": "/结构/叙事推进/推进节奏"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "基调设定",
|
|
|
- "score": 0.5435,
|
|
|
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "高潮构建",
|
|
|
- "score": 0.5423,
|
|
|
- "path": "/结构/叙事推进/叙事推进节点/高潮构建"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "完播率",
|
|
|
- "candidate": "完播率",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5163,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "科普",
|
|
|
- "score": 0.5163,
|
|
|
- "path": "/信息传递/知识传递/科普"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "种草推荐",
|
|
|
- "score": 0.5139,
|
|
|
- "path": "/行为引导/商业推广/种草推荐"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "粉丝互动",
|
|
|
- "score": 0.4853,
|
|
|
- "path": "/情感联结/关系维护/粉丝互动"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ],
|
|
|
- "dropped": []
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k2",
|
|
|
- "type": "what",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "短视频脚本构思逻辑与黄金结构",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片2",
|
|
|
- "卡片3"
|
|
|
- ],
|
|
|
- "界定": "脚本内容的叙事组织方式与段落分布规律。",
|
|
|
- "kind": "构成",
|
|
|
- "主体": [
|
|
|
- {
|
|
|
- "小标题": "黄金三段式结构",
|
|
|
- "形式": "清单",
|
|
|
- "条目": [
|
|
|
- {
|
|
|
- "词": "引子",
|
|
|
- "说明": "视觉冲击或意想不到的镜头，作为开头噱头引起兴趣。"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "内容主题",
|
|
|
- "说明": "中间部分的论述，通过起伏的故事线把握叙事节奏。"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "结尾",
|
|
|
- "说明": "总结全篇，包含印象点、情感升华或行动引导（CTA）。"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "小标题": "内容切入策略",
|
|
|
- "形式": "清单",
|
|
|
- "条目": [
|
|
|
- {
|
|
|
- "词": "开门见山",
|
|
|
- "说明": "直接点名主题。"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "制造起伏",
|
|
|
- "说明": "通过提出疑问、方案解决或故事讲述制造波折。"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "截取痛点",
|
|
|
- "说明": "选取能引起受众共鸣的情境。"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "三段式结构",
|
|
|
- "candidate": "三段式结构",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7571,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "分段结构",
|
|
|
- "score": 0.7571,
|
|
|
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "对话结构",
|
|
|
- "score": 0.7041,
|
|
|
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "结构编排",
|
|
|
- "score": 0.6811,
|
|
|
- "path": "/架构/叙事/叙事组织/脉络铺排/结构编排"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "共鸣激发",
|
|
|
- "candidate": "共鸣激发",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7747,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "情感共鸣",
|
|
|
- "score": 0.7747,
|
|
|
- "path": "/表达/互动引导/情感连接/情感共鸣"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "动机激发",
|
|
|
- "score": 0.672,
|
|
|
- "path": "/表达/信息传达/传达手法/强调突出/动机激发"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "呼应回应",
|
|
|
- "score": 0.6095,
|
|
|
- "path": "/结构/叙事推进/承接转换/逻辑顺接/呼应回应"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "intent",
|
|
|
- "value": "行动引导",
|
|
|
- "candidate": "行动引导",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.8335,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "行为引导",
|
|
|
- "score": 0.8335,
|
|
|
- "path": "/行为引导"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "事实呈现",
|
|
|
- "score": 0.5448,
|
|
|
- "path": "/信息传递/事实呈现"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "引流",
|
|
|
- "score": 0.5417,
|
|
|
- "path": "/行为引导/传播/引流"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k3",
|
|
|
- "type": "what",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "Vlog脚本创作五大公式",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片3"
|
|
|
- ],
|
|
|
- "界定": "针对Vlog题材的标准化内容组合公式。",
|
|
|
- "kind": "选项",
|
|
|
- "主体": [
|
|
|
- {
|
|
|
- "小标题": "常用公式清单",
|
|
|
- "形式": "清单",
|
|
|
- "条目": [
|
|
|
- {
|
|
|
- "词": "引起共鸣公式",
|
|
|
- "说明": "人物 + 状态 + 情感宣泄",
|
|
|
- "选择线索": "适用于希望与观众建立深层情感链接，表达态度而非单纯记录时使用。"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "引发好奇公式",
|
|
|
- "说明": "通过反直觉或悬念设置引起观众持续观看。",
|
|
|
- "选择线索": "适用于有反差感或强结果支撑的内容。"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "干货输出公式",
|
|
|
- "说明": "直给知识或方法论，解决具体问题。",
|
|
|
- "选择线索": "适用于科普、教程或纯利他向内容。"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "Vlog内容",
|
|
|
- "candidate": "Vlog内容",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5697,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "标题",
|
|
|
- "score": 0.5697,
|
|
|
- "path": "/表象/视觉/符号/文字符号/标题"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "居家生活",
|
|
|
- "score": 0.5412,
|
|
|
- "path": "/理念/方法/生活技巧/居家生活"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "居家生活",
|
|
|
- "score": 0.5412,
|
|
|
- "path": "/表象/视觉/行为/日常活动/居家生活"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "form",
|
|
|
- "value": "内容公式",
|
|
|
- "candidate": "内容公式",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5731,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "内容场景对比",
|
|
|
- "score": 0.5731,
|
|
|
- "path": "/架构/创意/对比反差/并置对比/通用对比/内容场景对比"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "图文关系",
|
|
|
- "score": 0.5503,
|
|
|
- "path": "/呈现/视觉/视觉制作/构图编排/版面设计/图文关系"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "引用呈现",
|
|
|
- "score": 0.5394,
|
|
|
- "path": "/架构/策略/认知引导/话语影响/标题操控/引用呈现"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "信任感",
|
|
|
- "candidate": "信任感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5922,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "美感",
|
|
|
- "score": 0.5922,
|
|
|
- "path": "/情感/美感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "专业信赖",
|
|
|
- "score": 0.5726,
|
|
|
- "path": "/认知/评判/专业信赖"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感",
|
|
|
- "score": 0.572,
|
|
|
- "path": "/情感"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "悬念设置",
|
|
|
- "candidate": "悬念设置",
|
|
|
- "link": "复用",
|
|
|
- "score": 1.0,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "悬念设置",
|
|
|
- "score": 1.0,
|
|
|
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "情感铺垫",
|
|
|
- "score": 0.6462,
|
|
|
- "path": "/结构/叙事推进/铺垫准备/情感铺垫"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "设定铺垫",
|
|
|
- "score": 0.6262,
|
|
|
- "path": "/结构/叙事推进/铺垫准备/设定铺垫"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "id": "k4",
|
|
|
- "type": "what",
|
|
|
- "role": "主",
|
|
|
- "parent": null,
|
|
|
- "title": "常用拍摄构图知识清单",
|
|
|
- "业务阶段": [
|
|
|
- "脚本"
|
|
|
- ],
|
|
|
- "出处": [
|
|
|
- "卡片4"
|
|
|
- ],
|
|
|
- "界定": "在短视频拍摄阶段用于组织画面元素的视觉方法论。",
|
|
|
- "kind": "选项",
|
|
|
- "主体": [
|
|
|
- {
|
|
|
- "小标题": "构图法分类",
|
|
|
- "形式": "清单",
|
|
|
- "条目": [
|
|
|
- {
|
|
|
- "词": "水平线构图",
|
|
|
- "说明": "画面表现平稳。",
|
|
|
- "选择线索": "追求画面稳定感和开阔感时使用。"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "对角线构图",
|
|
|
- "说明": "线条斜跨画面。",
|
|
|
- "选择线索": "需要增强画面动感或引导观众视线时使用。"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "中心构图",
|
|
|
- "说明": "主体位于正中央。",
|
|
|
- "选择线索": "主体单一且需要高度突出时使用。"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "框式构图",
|
|
|
- "说明": "利用前景形成框架。",
|
|
|
- "选择线索": "制造神秘感、窥视感或纵深感时使用。"
|
|
|
- },
|
|
|
- {
|
|
|
- "词": "九宫格/三分法构图",
|
|
|
- "说明": "主体落在交叉点或分割线上。",
|
|
|
- "选择线索": "通用的画面排列方式，用于简化画面、使主体位置自然。"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ],
|
|
|
- "作用域": [
|
|
|
- {
|
|
|
- "scope_type": "substance",
|
|
|
- "value": "拍摄构图",
|
|
|
- "candidate": "拍摄构图",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.873,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "构图",
|
|
|
- "score": 0.873,
|
|
|
- "path": "/表象/视觉/画面/构图"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "色彩构成",
|
|
|
- "score": 0.6082,
|
|
|
- "path": "/表象/视觉/画面特征/色彩表现/色彩构成"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "光影",
|
|
|
- "score": 0.559,
|
|
|
- "path": "/表象/视觉/画面/光影"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "effect",
|
|
|
- "value": "视觉引导",
|
|
|
- "candidate": "视觉引导",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.7313,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "行动引导",
|
|
|
- "score": 0.7313,
|
|
|
- "path": "/表达/互动引导/行动引导"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "互动引导",
|
|
|
- "score": 0.7215,
|
|
|
- "path": "/表达/互动引导"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "视觉开篇",
|
|
|
- "score": 0.7135,
|
|
|
- "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "稳定感",
|
|
|
- "candidate": "稳定感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.6121,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "美感",
|
|
|
- "score": 0.6121,
|
|
|
- "path": "/情感/美感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "风格美感",
|
|
|
- "score": 0.5636,
|
|
|
- "path": "/情感/美感/风格美感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "视觉美感",
|
|
|
- "score": 0.5604,
|
|
|
- "path": "/情感/美感/视觉美感"
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "scope_type": "feeling",
|
|
|
- "value": "纵深感",
|
|
|
- "candidate": "纵深感",
|
|
|
- "link": "新建",
|
|
|
- "score": 0.5864,
|
|
|
- "top": [
|
|
|
- {
|
|
|
- "name": "美感",
|
|
|
- "score": 0.5864,
|
|
|
- "path": "/情感/美感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "视觉美感",
|
|
|
- "score": 0.5809,
|
|
|
- "path": "/情感/美感/视觉美感"
|
|
|
- },
|
|
|
- {
|
|
|
- "name": "空间美感",
|
|
|
- "score": 0.5785,
|
|
|
- "path": "/情感/美感/空间美感"
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- }
|
|
|
- ]
|
|
|
- },
|
|
|
- {
|
|
|
- "post_id": "7589257893544165455",
|
|
|
- "source_id": "dy_7589257893544165455",
|
|
|
- "title": "如何用AI十几秒制作一段高质量精彩的视频...",
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- "platform": "douyin",
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- "url": "https://www.douyin.com/video/7589257893544165455",
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- "media": {
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- "type": "video",
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- "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
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- "images": []
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- },
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- "cards": [
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- {
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- "index": 1,
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- "content": "利用豆包 AI 生成视频描述词。How：1. 打开豆包 App，开启‘深度思考’模式；\n2. 输入提示词，设定身份（如：旅游视频创作者）并提出具体需求（如：写一段关于上海旅游的视频描述词，30字以内）；\n3. 从生成的多个选项中选择满意的内容并复制。",
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- "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
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- },
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- {
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- "index": 2,
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- "content": "使用“文生视频”工具生成成片。How：1. 在微信中搜索并打开‘创作神器’小程序；\n2. 选择‘文生视频’功能；\n3. 粘贴刚才复制的描述词，点击‘灵感扩写’以丰富文案细节；\n4. 选择画面比例（如 9:16），点击‘生成视频’即可获得成片。",
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- "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
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- "start": 24.0,
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- "source_id": "xhs_6a33655e000000000f0055af",
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- "title": "🎮Voodoo 转型成功，单日流水破百万美元",
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- "platform": "xiaohongshu",
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- "url": "https://www.xiaohongshu.com/explore/6a33655e000000000f0055af",
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- "media": {
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- "type": "image",
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- "video_url": null,
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- "images": [
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- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4805or0rc9nrd7l4l2ce88?imageView2/2/w/1080/format/webp",
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- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un48g5or0rc9nrd7l95ettf0?imageView2/2/w/1080/format/webp",
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- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4905or0rc9nrd7lv5q3bho?imageView2/2/w/1080/format/webp",
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- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un49g5or0rc9nrd7le5ge5i0?imageView2/2/w/1080/format/webp",
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- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4d05or0rc9nrd7l0poig80?imageView2/2/w/1080/format/webp",
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- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4dg5or0rc9nrd7l9jnq1v8?imageView2/2/w/1080/format/webp",
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- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2tin6s2g5or0rc9nrd7lkvvqnm8?imageView2/2/w/1080/format/webp",
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- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2tin6s305or0rc9nrd7livn3u50?imageView2/2/w/1080/format/webp"
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- "no_knowledge": true,
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-}
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SamLee