payloads_v2.json 34 KB

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  1. [
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  6. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  7. "author": "方圆的增长飞轮",
  8. "source_metadata": {
  9. "platform": "xiaohongshu",
  10. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
  11. }
  12. },
  13. "title": "爆款选题的“撕裂共识”挖掘法",
  14. "content": "目标:通过撕裂大众共识产出一个具有爆发潜力的选题\n步骤1\n 输入:赛道内的爆款内容或大号共识\n 方法:列出赛道大号反复强调的“圣经句”(正确共识),并反问:什么情况下,一个人严格按这句话做,反而越做越差?寻找共识失灵的瞬间。\n 产出:← 圣经句的失灵场景\n步骤2\n 输入:← 圣经句的失灵场景\n 方法:将裂缝撕开,把这个“正确答案不好使”的真实反馈转化为选题。确保选题通过“情绪审核”,即发出前你会感到犹豫或羞耻。\n 产出:具有冒犯感/羞耻感的爆款选题",
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  78. "source_type": "post",
  79. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  80. "author": "方圆的增长飞轮",
  81. "source_metadata": {
  82. "platform": "xiaohongshu",
  83. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
  84. }
  85. },
  86. "title": "评论区“但是”选题法",
  87. "content": "目标:从用户真实反馈中直接获取经过验证的选题\n步骤1\n 输入:竞品的爆款视频及其评论区\n 方法:在竞品爆款视频评论区中寻找关键词“但是”。重点关注那些符合“道理我都懂,但是……”逻辑的评论。例:『内容为王我懂,但是我现在天天投流也没量。』\n 产出:用户内心真实的抵触点/痛点\n步骤2\n 输入:← 用户内心真实的抵触点/痛点\n 方法:直接将这个“但是”后的内容转化为选题,帮观众说出他们想说但没人说的话。\n 产出:源于市场真实需求的选题",
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  101. "value": "关键词"
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  105. "value": "痛点"
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  109. "value": "市场需求选题"
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  111. {
  112. "scope_type": "effect",
  113. "value": "情感共鸣"
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  115. {
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  117. "value": "转发"
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  151. "source_type": "post",
  152. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  153. "author": "方圆的增长飞轮",
  154. "source_metadata": {
  155. "platform": "xiaohongshu",
  156. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
  157. }
  158. },
  159. "title": "选题潜力潜力自测指标",
  160. "content": "界定:通过创作者的情绪反馈来判断选题是否具备爆款潜力。(选项型)\n【情绪自测对照】(对照)\n - 正确但无感:发出前觉得挑不出毛病,内心毫无波动。(选用:对应“平平”的选题,极大概率不会点击和转发。)\n - 羞耻与犹豫:怕别人觉得在装、怕太直白、怕冒犯。觉得“不好意思”。(选用:对应“爆款”潜力,说明踩到了大众神经或社交礼仪封存的痛点。)",
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  170. "value": "指标自测"
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  174. "value": "犹豫羞耻感"
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  176. {
  177. "scope_type": "effect",
  178. "value": "潜力评估"
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  184. "type": "str",
  185. "value": "选题"
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  190. "value": "爆款选题的“撕裂共识”挖掘法 第2步"
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  196. "id": "xhs_699308fa0000000016009697",
  197. "source_type": "post",
  198. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  199. "author": "方圆的增长飞轮",
  200. "source_metadata": {
  201. "platform": "xiaohongshu",
  202. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
  203. }
  204. },
  205. "title": "选题的“撕裂共识”原理",
  206. "content": "主张:普通的选题在加固一个信念,而爆款在撕裂一个信念。\n【传播机制】(机制)\n 爆款通常是对某种“正确共识”的冒犯。没有情绪触发就没有转发,创作者感到安全没风险,观众通常就没感觉。\n【对创作的取舍】(取舍)\n 应舍弃一味追求“政治正确”或“专业理性”的干货逻辑。这种逻辑只通过了“大脑审核”而忽略了“情绪审核”。创作时该侧重去刻画那些“真实但平时大家不敢说出口”的内容,主动寻找或制造与大众既定共识的对抗感。",
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  222. {
  223. "scope_type": "effect",
  224. "value": "传播机制"
  225. },
  226. {
  227. "scope_type": "intent",
  228. "value": "社交货币"
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  234. "type": "str",
  235. "value": "灵感"
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  244. {
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  246. "id": "xhs_698481e1000000000a02a7c1",
  247. "source_type": "post",
  248. "title": "7种编剧常用的叙事结构,写剧不用愁!",
  249. "author": "Irvin是个编剧(接稿版)",
  250. "source_metadata": {
  251. "platform": "xiaohongshu",
  252. "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1"
  253. }
  254. },
  255. "title": "7种编剧常用叙事结构清单",
  256. "content": "界定:编剧创作中用于组织情节发展、安排时间线与视角的七种经典逻辑框架。(选项型)\n【叙事结构选项】(清单)\n - 三幕式结构:最基础的线性叙事。分为:第一幕(开端)交代背景、人设及冲突触发;第二幕(发展)是主体,核心冲突升级,经历人物成长与阻碍;第三幕(高潮与结局)矛盾爆发并最终解决。(选用:适合追求严谨线性逻辑、标准商业电影叙事的创作。)\n - 英雄之旅:核心是“平凡人到英雄的蜕变”。包含:启程(离开舒适区)、考验(认知世界、对抗反派)、归来(战胜危机获得收获)三个阶段。(选用:适合强调主角个人成长、动作冒险或励志类题材。)\n - 非线性结构:打破时间先后顺序。利用闪回、倒叙、多视角等方式,根据主题刻意调整时间线,制造悬念。(选用:适合需要通过时间线错位解构主题或增加悬疑感的创作。)\n - 环形结构:首尾呼应形成闭环。分为非循环类(场景台词呼应,产生宿命感)和带循环类(重复经历事件直到打破循环)。(选用:适合表达宿命论、轮回感或需要强调首尾逻辑闭合的故事。)\n - 多线叙事:多条独立故事线并行推进,在某个节点交汇。(选用:适合群像戏,用于丰富故事维度或展现宏大全局。)\n - 嵌套式结构:故事里套故事(戏中戏、梦中梦)。外层故事作为引子,内外层形成呼应或推动关系。(选用:用于拓展想象空间,探讨现实与虚构/梦境的界限。)\n - 反结构:抛弃传统线性逻辑与核心冲突,情节由碎片化片段拼接而成。注重氛围、情绪和人性探讨,可能没有完整结局。(选用:适合意识流、艺术片或强情绪表达、非传统冲突驱动的创作。)",
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  266. "value": "叙事结构"
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  268. {
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  270. "value": "分类清单"
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  274. "value": "情节组织"
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  278. "value": "创作框架"
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  284. "type": "str",
  285. "value": "脚本"
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  289. {
  290. "source": {
  291. "id": "xhs_67e2e39b0000000003028ff0",
  292. "source_type": "post",
  293. "title": "剧本创作:理解前提、人物、冲突",
  294. "author": "拾意",
  295. "source_metadata": {
  296. "platform": "xiaohongshu",
  297. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  298. }
  299. },
  300. "title": "剧本故事构建工序",
  301. "content": "目标:将灵感转化为包含前提、人物与冲突的剧本结构\n步骤1\n 输入:创作灵感\n 方法:明确前提(即剧本目标),公式为:作者立场+人物+冲突+结论。例:『节俭导致浪费』,其中节俭是立场,浪费是结论。\n 产出:故事前提\n步骤2\n 输入:← s1产出\n 方法:依据前提构建人物。从生理(性别/年龄/体貌等)、社会(阶层/职业等)、心理(道德/志向等)三维度融合,并确保人物具备将奋斗进行到底的意志力。\n 产出:三维度人物设定\n步骤3\n 输入:← s2产出\n 方法:通过主使人物与对立人物的意志碰撞发现冲突。确保冲突从简单起步,通过攻击—反击实现缓慢升级。\n 产出:升级的冲突路径\n步骤4\n 输入:← s3产出\n 方法:选择包含决定点的切入点进入故事。通过小的冲突(过渡)改变人物状态,直至危机(转折点)爆发产生高潮与结局。\n 产出:完整的剧本结构设计",
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  319. "value": "创作导向"
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  321. {
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  323. "value": "人物塑造"
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  325. {
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  337. {
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  339. "value": "节奏升级"
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  341. {
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  343. "value": "紧张感"
  344. },
  345. {
  346. "scope_type": "substance",
  347. "value": "情节结构"
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  349. {
  350. "scope_type": "form",
  351. "value": "起承转合"
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  353. {
  354. "scope_type": "intent",
  355. "value": "逻辑自洽"
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  372. "value": "构思"
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  374. {
  375. "key": "创作阶段",
  376. "type": "str",
  377. "value": "结构"
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  380. "key": "动作",
  381. "type": "str",
  382. "value": "确立前提"
  383. },
  384. {
  385. "key": "动作",
  386. "type": "str",
  387. "value": "人物建模"
  388. },
  389. {
  390. "key": "动作",
  391. "type": "str",
  392. "value": "设计冲突"
  393. },
  394. {
  395. "key": "动作",
  396. "type": "str",
  397. "value": "布局场景结构"
  398. }
  399. ]
  400. },
  401. {
  402. "source": {
  403. "id": "xhs_67e2e39b0000000003028ff0",
  404. "source_type": "post",
  405. "title": "剧本创作:理解前提、人物、冲突",
  406. "author": "拾意",
  407. "source_metadata": {
  408. "platform": "xiaohongshu",
  409. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  410. }
  411. },
  412. "title": "人物构建的三维度模型",
  413. "content": "界定:人物是其生理特征与环境在特定时刻影响的总和,需从内到外完整拆解。(构成型)\n【生理维度】\n - 生理因素:包含性别、年龄、体貌、遗传等特征。\n【社会维度】\n - 社会环境:包含阶层、职业、教育、家庭等背景。\n【心理维度】\n - 心理特质:包含道德标准、志向、挫折、性格、态度等。",
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  419. ],
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  422. "scope_type": "substance",
  423. "value": "人物特质"
  424. },
  425. {
  426. "scope_type": "form",
  427. "value": "三维度模型"
  428. },
  429. {
  430. "scope_type": "effect",
  431. "value": "真实感"
  432. }
  433. ],
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  437. "type": "str",
  438. "value": "脚本"
  439. },
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  441. "key": "出自",
  442. "type": "str",
  443. "value": "剧本故事构建工序 第2步"
  444. }
  445. ]
  446. },
  447. {
  448. "source": {
  449. "id": "xhs_67e2e39b0000000003028ff0",
  450. "source_type": "post",
  451. "title": "剧本创作:理解前提、人物、冲突",
  452. "author": "拾意",
  453. "source_metadata": {
  454. "platform": "xiaohongshu",
  455. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  456. }
  457. },
  458. "title": "戏剧冲突的四种类型",
  459. "content": "界定:根据意志与阻碍力碰撞的呈现状态对冲突进行分类。(选项型)\n【冲突形态分类】\n - 静态冲突:内部无可见的发展进度。(选用:常表现为僵局或停顿状态。)\n - 跳跃冲突:强迫人物做出与其性格不相符的突发行动。(选用:需要剧烈的情节转折时使用。)\n - 缓慢升级冲突:逻辑清晰地递增紧张感。(选用:追求剧本扎实逻辑和真实情感共鸣时作为首选。)\n - 预示冲突:通过坚定的对手与不妥协的张力表现。(选用:用于建立长期威胁或势均力敌的对峙感。)",
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  462. ],
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  465. ],
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  468. "scope_type": "substance",
  469. "value": "冲突形态"
  470. },
  471. {
  472. "scope_type": "effect",
  473. "value": "叙理逻辑"
  474. },
  475. {
  476. "scope_type": "feeling",
  477. "value": "情感共鸣"
  478. }
  479. ],
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  488. "type": "str",
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  492. },
  493. {
  494. "source": {
  495. "id": "xhs_67e2e39b0000000003028ff0",
  496. "source_type": "post",
  497. "title": "剧本创作:理解前提、人物、冲突",
  498. "author": "拾意",
  499. "source_metadata": {
  500. "platform": "xiaohongshu",
  501. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  502. }
  503. },
  504. "title": "意志力与冲突平衡原理",
  505. "content": "主张:冲突的质量取决于对抗双方意志的平衡与强韧度。\n【对抗机制】(机制)\n 主使人物(主角)与对立人物必须实力相当、意志平衡。人物必须有足够的意志力将奋斗进行到底,否则冲突将提前瓦解。\n【创作取舍】(取舍)\n 在设定人物时,应当侧重赋予其明确的驱动力和对抗强度,避免因一方过于软弱而导致故事动力过早消失。",
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  515. "value": "人物意志力"
  516. },
  517. {
  518. "scope_type": "effect",
  519. "value": "对抗机制"
  520. },
  521. {
  522. "scope_type": "intent",
  523. "value": "故事动力"
  524. }
  525. ],
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  529. "type": "str",
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  537. "source_type": "post",
  538. "title": "故事设计原理拆解学习",
  539. "author": "拾意",
  540. "source_metadata": {
  541. "platform": "xiaohongshu",
  542. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  543. }
  544. },
  545. "title": "场景分析五步程序",
  546. "content": "目标:通过系统分析确定场景的冲突、动作与转折效果\n步骤1\n 输入:原始剧本/剧集场景\n 方法:确定冲突,明确场景目标与对抗力量\n 产出:场景核心冲突点\n步骤2\n 输入:← s1产出\n 方法:标注开篇价值,判断是正向还是负向状态\n 产出:场景起始价值状态\n步骤3\n 输入:← s2产出\n 方法:将场景分解为节拍,观察角色间的动作/反应交流\n 产出:节拍序列\n步骤4\n 输入:← s3产出\n 方法:标注结尾价值并与开篇价值进行比较,看是否有变化\n 产出:价值转变结果\n步骤5\n 输入:← s4产出\n 方法:概述节拍并标注出转折点发生的具体位置\n 产出:完整的场景分析报告",
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  548. "创作"
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  551. "how工序"
  552. ],
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  556. "value": "剧本冲突"
  557. },
  558. {
  559. "scope_type": "effect",
  560. "value": "场景目标设定"
  561. },
  562. {
  563. "scope_type": "substance",
  564. "value": "价值状态"
  565. },
  566. {
  567. "scope_type": "effect",
  568. "value": "起始点标注"
  569. },
  570. {
  571. "scope_type": "substance",
  572. "value": "叙事节拍"
  573. },
  574. {
  575. "scope_type": "form",
  576. "value": "动作反应序列"
  577. },
  578. {
  579. "scope_type": "effect",
  580. "value": "价值转变"
  581. },
  582. {
  583. "scope_type": "intent",
  584. "value": "逻辑"
  585. },
  586. {
  587. "scope_type": "form",
  588. "value": "场景分析报告"
  589. },
  590. {
  591. "scope_type": "effect",
  592. "value": "转折点"
  593. }
  594. ],
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  598. "type": "str",
  599. "value": "脚本"
  600. },
  601. {
  602. "key": "创作阶段",
  603. "type": "str",
  604. "value": "打磨"
  605. },
  606. {
  607. "key": "动作",
  608. "type": "str",
  609. "value": "冲突拆解"
  610. },
  611. {
  612. "key": "动作",
  613. "type": "str",
  614. "value": "状态标注"
  615. },
  616. {
  617. "key": "动作",
  618. "type": "str",
  619. "value": "结构拆解"
  620. },
  621. {
  622. "key": "动作",
  623. "type": "str",
  624. "value": "效果复核"
  625. },
  626. {
  627. "key": "动作",
  628. "type": "str",
  629. "value": "综合复盘"
  630. }
  631. ]
  632. },
  633. {
  634. "source": {
  635. "id": "xhs_680659e8000000001a007a11",
  636. "source_type": "post",
  637. "title": "故事设计原理拆解学习",
  638. "author": "拾意",
  639. "source_metadata": {
  640. "platform": "xiaohongshu",
  641. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  642. }
  643. },
  644. "title": "故事弧线的五部分构成",
  645. "content": "界定:构成故事叙事完整弧线的五个核心阶段。(构成型)\n【叙事要素清单】(清单)\n - 阐述:交代背景人设\n - 激励事件:诱发事件,分为随机型和有因型即主角抉择\n - 进展纠葛:上升动作\n - 危机/高潮:情节突转与问题解决\n - 结局:下降动作,展示高潮影响及为次情节收口",
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  648. ],
  649. "dim_attributes": [
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  651. ],
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  654. "scope_type": "substance",
  655. "value": "叙事弧线"
  656. },
  657. {
  658. "scope_type": "form",
  659. "value": "五段式结构"
  660. },
  661. {
  662. "scope_type": "effect",
  663. "value": "情节推进"
  664. }
  665. ],
  666. "custom_ext": [
  667. {
  668. "key": "业务阶段",
  669. "type": "str",
  670. "value": "脚本"
  671. },
  672. {
  673. "key": "业务阶段",
  674. "type": "str",
  675. "value": "选题"
  676. }
  677. ]
  678. },
  679. {
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  682. "source_type": "post",
  683. "title": "故事设计原理拆解学习",
  684. "author": "拾意",
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  687. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  688. }
  689. },
  690. "title": "激励事件的选择类型",
  691. "content": "界定:打破故事平衡并捕获好奇心的诱发事件分类。(选项型)\n【发生形式】(分类)\n - 随机型:偶然发生的事件(选用:用于表现命运的无常或外部环境的剧烈变动)\n - 有因型:由主角主动抉择导致(选用:用于强调主角性格特征或主动性动机)\n【构思逻辑】(对策)\n 关注发生在主角身上最坏或最好的事情如何发生逆转。",
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  693. "创作"
  694. ],
  695. "dim_attributes": [
  696. "what构成"
  697. ],
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  700. "scope_type": "substance",
  701. "value": "激励事件"
  702. },
  703. {
  704. "scope_type": "effect",
  705. "value": "好奇心激发"
  706. },
  707. {
  708. "scope_type": "intent",
  709. "value": "人物塑造"
  710. }
  711. ],
  712. "custom_ext": [
  713. {
  714. "key": "业务阶段",
  715. "type": "str",
  716. "value": "脚本"
  717. },
  718. {
  719. "key": "业务阶段",
  720. "type": "str",
  721. "value": "灵感"
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  726. "source": {
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  728. "source_type": "post",
  729. "title": "故事设计原理拆解学习",
  730. "author": "拾意",
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  732. "platform": "xiaohongshu",
  733. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  734. }
  735. },
  736. "title": "场景设计四要素",
  737. "content": "界定:构成一个有效场景必须具备的四个关键设计点。(构成型)\n【设计维度】(清单)\n - 转折点:产生惊奇、增强好奇心、见识新方向\n - 伏笔/分晓:知识的层层铺垫与传达\n - 情感转变:通过核心情感即快感与痛感的动态交替,打破回报递减定理\n - 选择:必须是两难之择,如两善取其一或两恶取其轻,通过三角关系构建连锁冲突",
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  739. "创作"
  740. ],
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  742. "what构成"
  743. ],
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  745. {
  746. "scope_type": "substance",
  747. "value": "场景设计"
  748. },
  749. {
  750. "scope_type": "effect",
  751. "value": "情感波幅"
  752. },
  753. {
  754. "scope_type": "feeling",
  755. "value": "惊奇感"
  756. }
  757. ],
  758. "custom_ext": [
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  760. "key": "业务阶段",
  761. "type": "str",
  762. "value": "脚本"
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  765. },
  766. {
  767. "source": {
  768. "id": "xhs_680659e8000000001a007a11",
  769. "source_type": "post",
  770. "title": "故事设计原理拆解学习",
  771. "author": "拾意",
  772. "source_metadata": {
  773. "platform": "xiaohongshu",
  774. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  775. }
  776. },
  777. "title": "情感触发原理",
  778. "content": "主张:观众的情感共鸣并非随机,而是建立在逻辑认知之上。\n【触发前提】(依据)\n 情感触发必须满足三个前提:移情于人物、知道人物想要什么、明白利害攸关的价值。\n【对创作的取舍】(取舍)\n 所以在描写情感冲突前,必须先花篇幅建立人物欲望和丢失该东西的代价,否则单纯的情绪宣泄无法让观众产生共鸣。",
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  784. ],
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  787. "scope_type": "substance",
  788. "value": "情感触发"
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  790. {
  791. "scope_type": "effect",
  792. "value": "观众移情"
  793. },
  794. {
  795. "scope_type": "feeling",
  796. "value": "情感共鸣"
  797. }
  798. ],
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  801. "key": "业务阶段",
  802. "type": "str",
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  809. "id": "xhs_680659e8000000001a007a11",
  810. "source_type": "post",
  811. "title": "故事设计原理拆解学习",
  812. "author": "拾意",
  813. "source_metadata": {
  814. "platform": "xiaohongshu",
  815. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  816. }
  817. },
  818. "title": "冲突的分类原则",
  819. "content": "主张:冲突的复杂性决定了故事的厚度。\n【冲突层次】(依据)\n 冲突分为三个层面:内心冲突、个人冲突、个人与外界环境的冲突。\n【对创作的取舍】(取舍)\n 应追求复杂型冲突,即让主角同时面对所有三个层面的对抗力量,避免单一维度的线性对抗,使故事更具进展纠葛的张力。",
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  831. {
  832. "scope_type": "effect",
  833. "value": "叙事张力"
  834. },
  835. {
  836. "scope_type": "intent",
  837. "value": "故事厚度"
  838. }
  839. ],
  840. "custom_ext": [
  841. {
  842. "key": "业务阶段",
  843. "type": "str",
  844. "value": "脚本"
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  847. },
  848. {
  849. "source": {
  850. "id": "xhs_67e4bdf50000000006028a59",
  851. "source_type": "post",
  852. "title": "只要学会这几样,写短视频脚本真的不难❗️",
  853. "author": "海狸教自媒体运营",
  854. "source_metadata": {
  855. "platform": "xiaohongshu",
  856. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
  857. }
  858. },
  859. "title": "短视频脚本创作全流程",
  860. "content": "目标:按部就班完成一份细节完善的视频脚本\n步骤1\n 输入:创作意向/原始灵感\n 方法:明确视频的核心主题,并将其转化为具体的标题。\n 产出:确定选题(标题)\n步骤2\n 输入:← s1产出\n 方法:围绕选题搭建基础骨架,需涵盖人物(主体)、场景(环境)、事件(情节)三大核心要素。\n 产出:脚本框架\n步骤3\n 输入:← s2产出\n 方法:将框架细化为镜头动作。包含分配镜号、明确视频画面描述(可搭配五种景别交替、多角度拍摄)、编写视频文案及注译、规划字幕音效策略。长视频注意开头10-15秒设计,短视频需在3-5秒内呈现主题。\n 产出:细节完善的脚本实稿",
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  870. "value": "选题方向"
  871. },
  872. {
  873. "scope_type": "intent",
  874. "value": "创作"
  875. },
  876. {
  877. "scope_type": "form",
  878. "value": "脚本框架"
  879. },
  880. {
  881. "scope_type": "substance",
  882. "value": "叙事要素"
  883. },
  884. {
  885. "scope_type": "form",
  886. "value": "分镜脚本"
  887. },
  888. {
  889. "scope_type": "effect",
  890. "value": "节奏掌控"
  891. },
  892. {
  893. "scope_type": "intent",
  894. "value": "完播率"
  895. }
  896. ],
  897. "custom_ext": [
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  899. "key": "业务阶段",
  900. "type": "str",
  901. "value": "脚本"
  902. },
  903. {
  904. "key": "创作阶段",
  905. "type": "str",
  906. "value": "定向"
  907. },
  908. {
  909. "key": "创作阶段",
  910. "type": "str",
  911. "value": "构思"
  912. },
  913. {
  914. "key": "创作阶段",
  915. "type": "str",
  916. "value": "打磨"
  917. },
  918. {
  919. "key": "动作",
  920. "type": "str",
  921. "value": "确定选题"
  922. },
  923. {
  924. "key": "动作",
  925. "type": "str",
  926. "value": "搭建框架"
  927. },
  928. {
  929. "key": "动作",
  930. "type": "str",
  931. "value": "细节完善"
  932. }
  933. ]
  934. },
  935. {
  936. "source": {
  937. "id": "xhs_67e4bdf50000000006028a59",
  938. "source_type": "post",
  939. "title": "只要学会这几样,写短视频脚本真的不难❗️",
  940. "author": "海狸教自媒体运营",
  941. "source_metadata": {
  942. "platform": "xiaohongshu",
  943. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
  944. }
  945. },
  946. "title": "短视频脚本构思逻辑与黄金结构",
  947. "content": "界定:脚本内容的叙事组织方式与段落分布规律。(构成型)\n【黄金三段式结构】(清单)\n - 引子:视觉冲击或意想不到的镜头,作为开头噱头引起兴趣。\n - 内容主题:中间部分的论述,通过起伏的故事线把握叙事节奏。\n - 结尾:总结全篇,包含印象点、情感升华或行动引导(CTA)。\n【内容切入策略】(清单)\n - 开门见山:直接点名主题。\n - 制造起伏:通过提出疑问、方案解决或故事讲述制造波折。\n - 截取痛点:选取能引起受众共鸣的情境。",
  948. "dim_creations": [
  949. "创作"
  950. ],
  951. "dim_attributes": [
  952. "what构成"
  953. ],
  954. "scopes": [
  955. {
  956. "scope_type": "form",
  957. "value": "三段式结构"
  958. },
  959. {
  960. "scope_type": "effect",
  961. "value": "共鸣激发"
  962. },
  963. {
  964. "scope_type": "intent",
  965. "value": "行动引导"
  966. }
  967. ],
  968. "custom_ext": [
  969. {
  970. "key": "业务阶段",
  971. "type": "str",
  972. "value": "脚本"
  973. }
  974. ]
  975. },
  976. {
  977. "source": {
  978. "id": "xhs_67e4bdf50000000006028a59",
  979. "source_type": "post",
  980. "title": "只要学会这几样,写短视频脚本真的不难❗️",
  981. "author": "海狸教自媒体运营",
  982. "source_metadata": {
  983. "platform": "xiaohongshu",
  984. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
  985. }
  986. },
  987. "title": "Vlog脚本创作五大公式",
  988. "content": "界定:针对Vlog题材的标准化内容组合公式。(选项型)\n【常用公式清单】(清单)\n - 引起共鸣公式:人物 + 状态 + 情感宣泄(选用:适用于希望与观众建立深层情感链接,表达态度而非单纯记录时使用。)\n - 引发好奇公式:通过反直觉或悬念设置引起观众持续观看。(选用:适用于有反差感或强结果支撑的内容。)\n - 干货输出公式:直给知识或方法论,解决具体问题。(选用:适用于科普、教程或纯利他向内容。)",
  989. "dim_creations": [
  990. "创作"
  991. ],
  992. "dim_attributes": [
  993. "what构成"
  994. ],
  995. "scopes": [
  996. {
  997. "scope_type": "substance",
  998. "value": "Vlog内容"
  999. },
  1000. {
  1001. "scope_type": "form",
  1002. "value": "内容公式"
  1003. },
  1004. {
  1005. "scope_type": "feeling",
  1006. "value": "信任感"
  1007. },
  1008. {
  1009. "scope_type": "effect",
  1010. "value": "悬念设置"
  1011. }
  1012. ],
  1013. "custom_ext": [
  1014. {
  1015. "key": "业务阶段",
  1016. "type": "str",
  1017. "value": "脚本"
  1018. }
  1019. ]
  1020. },
  1021. {
  1022. "source": {
  1023. "id": "xhs_67e4bdf50000000006028a59",
  1024. "source_type": "post",
  1025. "title": "只要学会这几样,写短视频脚本真的不难❗️",
  1026. "author": "海狸教自媒体运营",
  1027. "source_metadata": {
  1028. "platform": "xiaohongshu",
  1029. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
  1030. }
  1031. },
  1032. "title": "常用拍摄构图知识清单",
  1033. "content": "界定:在短视频拍摄阶段用于组织画面元素的视觉方法论。(选项型)\n【构图法分类】(清单)\n - 水平线构图:画面表现平稳。(选用:追求画面稳定感和开阔感时使用。)\n - 对角线构图:线条斜跨画面。(选用:需要增强画面动感或引导观众视线时使用。)\n - 中心构图:主体位于正中央。(选用:主体单一且需要高度突出时使用。)\n - 框式构图:利用前景形成框架。(选用:制造神秘感、窥视感或纵深感时使用。)\n - 九宫格/三分法构图:主体落在交叉点或分割线上。(选用:通用的画面排列方式,用于简化画面、使主体位置自然。)",
  1034. "dim_creations": [
  1035. "创作"
  1036. ],
  1037. "dim_attributes": [
  1038. "what构成"
  1039. ],
  1040. "scopes": [
  1041. {
  1042. "scope_type": "substance",
  1043. "value": "拍摄构图"
  1044. },
  1045. {
  1046. "scope_type": "effect",
  1047. "value": "视觉引导"
  1048. },
  1049. {
  1050. "scope_type": "feeling",
  1051. "value": "稳定感"
  1052. },
  1053. {
  1054. "scope_type": "feeling",
  1055. "value": "纵深感"
  1056. }
  1057. ],
  1058. "custom_ext": [
  1059. {
  1060. "key": "业务阶段",
  1061. "type": "str",
  1062. "value": "脚本"
  1063. }
  1064. ]
  1065. }
  1066. ]