| 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124125126127128129130131132133134135136137138139140141142143144145146147148149150151152153154155156157158159160161162163164165166167168169170171172173174175176177178179180181182183184185186187188189190191192193194195196197198199200201202203204205206207208209210211212213214215216217218219220221222223224225226227228229230231232233234235236237238239240241242243244245246247248249250251252253254255256257258259260261262263264265266267268269270271272273274275276277278279280281282283284285286287288289290291292293294295296297298299300301302303304305306307308309310311312313314315316317318319320321322323324325326327328329330331332333334335336337338339340341342343344345346347348349350351352353354355356357358359360361362363364365366367368369370371372373374375376377378379380381382383384385386387388389 |
- {
- "解构任务列表": [
- {
- "帖子id": "690d977d0000000007036331",
- "帖子详情": {
- "channel_content_id": "690d977d0000000007036331",
- "link": "https://www.xiaohongshu.com/explore/690d977d0000000007036331",
- "comment_count": null,
- "images": [
- "http://res.cybertogether.net/crawler/image/1bee7e04270c5cc2d82620f95149b930.webp",
- "http://res.cybertogether.net/crawler/image/f844eabb3944335868b74661707d6956.webp",
- "http://res.cybertogether.net/crawler/image/0d6b205288f91d4899a8347de884cc94.webp",
- "http://res.cybertogether.net/crawler/image/a8220265ebe8abdf19605202203fc5e9.webp",
- "http://res.cybertogether.net/crawler/image/a8dacbdad733fe958725525972cb6f94.webp",
- "http://res.cybertogether.net/crawler/image/1aafcc6e2a1f725ade2decbfd42d5b84.webp"
- ],
- "like_count": 7428,
- "body_text": "你不会无缘无故刷到的\n咪祝你通过所有考试!!\n不用怀疑!你就是超棒的人!\n✨✨✨\n今天是立冬,人 、泥吃饺子了吗🥟\n麻麻给咪和迪迪做了罐罐饺子吃,说是立冬吃饺子,寓意团圆丰收!咪还知道今天是姨姨们教资考试查成绩的日子!!当立冬撞上查分,教资遇上饺子,那岂不是立冬吃饺子,教资过过过?!![赞R][赞R]\n咪要和姨姨一起去吃袁记云饺,除了饺子好吃之外,袁记云饺logo这抹绿,是教资人的幸运色!\n[斜眼R]如果人生一定要考教资,咪希望姨姨们考教资跟吃饺子一样简单,皮薄但是内里满满都是料,裹满丰富的知识点,考试,易如反掌!\n#吃饺子过教资[话题]# #教资[话题]# #教资考试[话题]# #教师资格证面试[话题]# #一起吃饺子[话题]# #袁记云饺[话题]# #袁记幸福饺子节[话题]# #今日立冬[话题]# #表情包[话题]##抽象表情包大赏[话题]#",
- "title": "人、咪祝你通过所有考试!",
- "collect_count": 368,
- "channel_account_id": "564d2347c2bdeb734d1ea79f",
- "channel_account_name": "阿里多多酱",
- "content_type": "normal",
- "video": null,
- "publish_timestamp": 1762499339000,
- "publish_time": "2025-11-07 15:08:59"
- },
- "what解构结果": {
- "灵感点列表": [
- {
- "名称": "发现立冬和教资查分是同一天",
- "描述": "创作者在构思内容时,敏锐地捕捉到了一个时间上的巧合:传统的二十四节气之一的“立冬”与一个引发大量年轻人关注的社会性事件“教师资格证考试出成绩日”发生在同一天。这个偶然的重叠,成为了一个可以将传统民俗与现代热点进行创意结合的绝佳机会。",
- "特征列表": [
- "立冬",
- "教资查分",
- "时间巧合"
- ]
- }
- ],
- "目的点列表": [
- {
- "名称": "为袁记云饺品牌种草",
- "描述": "创作者通过将“袁记云饺”与“教资考试必过”的强关联祝福语结合,希望在目标用户(考生)心中建立品牌好感度,并激发他们的消费意愿。",
- "特征列表": [
- "为袁记云饺品牌种草"
- ]
- },
- {
- "名称": "提供情绪价值,增强粉丝互动",
- "描述": "创作者希望通过发布“考神附体”、“好运祝福”类的表情包,为正在查成绩或备考的粉丝提供情绪支持和心理安慰,从而引发用户的点赞、评论和转发,增强账号的互动性。",
- "特征列表": [
- "提供情绪价值",
- "增强粉丝互动"
- ]
- }
- ],
- "关键点列表": [
- {
- "名称": "宠物猫咪主角",
- "描述": "帖子所有图片的主角都是一只白色的猫咪,通过其可爱的形象吸引宠物爱好者和泛用户。",
- "特征列表": [
- "宠物猫咪主角"
- ]
- },
- {
- "名称": "拟人化表情包制作",
- "描述": "猫咪被赋予人类的动作、服装、道具和语言,以表情包/梗图的形式呈现,具有趣味性和传播性。",
- "特征列表": [
- "拟人化",
- "表情包制作"
- ]
- },
- {
- "名称": "考试通过祈愿",
- "描述": "帖子核心主题是围绕“通过所有考试”的祝福和祈祷,迎合考生群体对好运和成功的心理需求。",
- "特征列表": [
- "考试通过祈愿"
- ]
- },
- {
- "名称": "教师资格证考试",
- "描述": "明确提及“教资”考试,针对特定的目标群体(教师资格证考生),提供精准的情感共鸣。",
- "特征列表": [
- "教师资格证考试"
- ]
- },
- {
- "名称": "立冬节气习俗",
- "描述": "提及“立冬”和“吃饺子”的传统习俗,结合时令热点,为内容提供时间背景和文化关联。",
- "特征列表": [
- "立冬节气习俗"
- ]
- },
- {
- "名称": "饺子食物",
- "描述": "帖子中多次出现饺子的实物图,作为立冬习俗和考试祝福的载体。",
- "特征列表": [
- "饺子食物"
- ]
- },
- {
- "名称": "品牌产品露出",
- "描述": "明确展示了“袁记云饺”的品牌名称和产品(饺子),进行商业植入和品牌曝光。",
- "特征列表": [
- "品牌产品露出"
- ]
- },
- {
- "名称": "谐音梗与文字梗",
- "描述": "使用“教资遇上饺子”→“教资过过过”、“天之饺子”等谐音和文字游戏来强化主题和祝福寓意。",
- "特征列表": [
- "谐音梗与文字梗"
- ]
- },
- {
- "名称": "幸运色关联",
- "描述": "将袁记云饺Logo的绿色与“教资人的幸运色”进行关联,赋予品牌颜色吉祥寓意,增强品牌记忆点。",
- "特征列表": [
- "幸运色关联"
- ]
- },
- {
- "名称": "成功喜悦状态",
- "描述": "图片中猫咪手持证书、背景为“喜报”,传达考试成功后的喜悦和成就感,激发用户代入感。",
- "特征列表": [
- "成功喜悦状态"
- ]
- }
- ]
- }
- },
- {
- "帖子id": "69114f150000000007001f30",
- "帖子详情": {
- "channel_content_id": "69114f150000000007001f30",
- "link": "https://www.xiaohongshu.com/explore/69114f150000000007001f30",
- "comment_count": null,
- "images": [
- "http://res.cybertogether.net/crawler/image/1f3e4289b974b8bd8fbe35603f17bb8d.webp",
- "http://res.cybertogether.net/crawler/image/3994291d5ffb75a5e098a85da9431fb0.webp",
- "http://res.cybertogether.net/crawler/image/e4e390a74bc62a1101625166b05c7512.webp",
- "http://res.cybertogether.net/crawler/image/774e4d04811281d8ab17491b523ef19a.webp",
- "http://res.cybertogether.net/crawler/image/83bf779e02f89daba956ac3d76c024ef.webp"
- ],
- "like_count": 765,
- "body_text": "虽然看起来有点狂野\n但私底下很乖巧的[猪头R][猪头R]\n#小猫书[话题]# #宠物生活月刊[话题]# #摸鱼一刻[话题]# #吸猫[话题]##小红书宠物cruash[话题]# #小红书养宠倡议[话题]# #帅就完事儿[话题]##猫咪日常[话题]# #童模[话题]# #宝宝[话题]#",
- "title": "老师 我家孩子可以做童模吗",
- "collect_count": 46,
- "channel_account_id": "564d2347c2bdeb734d1ea79f",
- "channel_account_name": "阿里多多酱",
- "content_type": "normal",
- "video": null,
- "publish_timestamp": 1762742038000,
- "publish_time": "2025-11-10 10:33:58"
- },
- "what解构结果": {
- "灵感点列表": [
- {
- "名称": "把猫拟人成去面试的叛逆小孩",
- "描述": "创作者在看到猫咪穿上狂野造型后的样子时,联想到了一个具体的社会情景:一个家长带着自己打扮叛逆、表情桀骜不驯的孩子去参加童模面试,并努力向老师(或经纪人)推销的尴尬又好笑的画面。这个场景包含了角色扮演(家长、孩子、老师)、情节冲突(外表狂野 vs 内心乖巧)和明确的目标(成为童模)。",
- "特征列表": [
- "猫",
- "拟人",
- "去面试的叛逆小孩"
- ]
- }
- ],
- "目的点列表": [
- {
- "名称": "分享猫咪趣味装扮,传递快乐",
- "描述": "创作者通过给猫咪穿戴夸张的假发、衣服和墨镜,打造出滑稽又可爱的“童模”形象,希望将这份趣味和萌感分享给受众,让看到的人感到开心和治愈。",
- "特征列表": [
- "分享猫咪趣味装扮",
- "传递快乐"
- ]
- },
- {
- "名称": "发布趣味内容,吸引粉丝互动",
- "描述": "创作者通过发布高质量、有趣味性的宠物内容来巩固和吸引粉丝。标题的提问方式和内容的幽默感旨在引发评论和点赞,从而增强粉丝粘性。",
- "特征列表": [
- "发布趣味内容",
- "吸引粉丝互动"
- ]
- }
- ],
- "关键点列表": [
- {
- "名称": "宠物猫",
- "描述": "内容的主体是两只宠物猫,是吸引宠物爱好者和“吸猫”人群的基础具体物。",
- "特征列表": [
- "宠物猫"
- ]
- },
- {
- "名称": "夸张爆炸头假发",
- "描述": "猫咪头上佩戴的红色和棕色高耸、蓬松的爆炸头假发,是视觉上最突出、最具冲击力的具体装饰物。",
- "特征列表": [
- "夸张",
- "爆炸头假发"
- ]
- },
- {
- "名称": "猫咪佩戴墨镜",
- "描述": "其中一只猫咪佩戴了白色边框的椭圆形墨镜,遮住了眼睛,是具体的配饰物。",
- "特征列表": [
- "猫咪",
- "佩戴",
- "墨镜"
- ]
- },
- {
- "名称": "双猫同框",
- "描述": "画面中同时出现了两只穿着相似服装的猫咪,增加了画面的丰富度和互动性。",
- "特征列表": [
- "双猫",
- "同框"
- ]
- },
- {
- "名称": "猫咪打哈欠动作",
- "描述": "图3捕捉到其中一只猫咪张大嘴巴打哈欠的瞬间,属于猫咪的自然行为动作。",
- "特征列表": [
- "猫咪",
- "打哈欠动作"
- ]
- },
- {
- "名称": "宠物童模身份",
- "描述": "帖子标题和标签将猫咪定位为“童模”,赋予了宠物一个特殊的身份概念。",
- "特征列表": [
- "宠物童模身份"
- ]
- },
- {
- "名称": "狂野造型与呆萌表情反差",
- "描述": "猫咪的夸张、狂野的爆炸头造型与它们本身严肃、呆滞或不情愿的表情形成强烈的对比呈现。",
- "特征列表": [
- "狂野造型",
- "呆萌表情",
- "反差"
- ]
- }
- ]
- }
- },
- {
- "帖子id": "6915dfc400000000070224d9",
- "帖子详情": {
- "channel_content_id": "6915dfc400000000070224d9",
- "link": "https://www.xiaohongshu.com/explore/6915dfc400000000070224d9",
- "comment_count": null,
- "images": [
- "http://res.cybertogether.net/crawler/image/52d9b5b820b1fbdf1c693ed17bd74a37.webp",
- "http://res.cybertogether.net/crawler/image/42d315c08369498930239036a329dfc9.webp",
- "http://res.cybertogether.net/crawler/image/00e74d8674b62d058b486a1eea469e42.webp",
- "http://res.cybertogether.net/crawler/image/fb708193897bfd09fedd0b8278fc3952.webp",
- "http://res.cybertogether.net/crawler/image/a424341e93ce6e8bae6a9c9a5268a67d.webp",
- "http://res.cybertogether.net/crawler/image/77dfdcbe2ac3608329b1ad6880edff87.webp",
- "http://res.cybertogether.net/crawler/image/97fbb99286536ec78afbc67223c08c1b.webp"
- ],
- "like_count": 705,
- "body_text": "人生处处碰壁\n但就是碰不到人民币\n命运的齿轮一点没转\n人生的链子倒是快掉完了😇😇\n什么都是假的\n只有每天买点好吃的好喝的哄自己上班才是真的\n苦了谁也不能苦了我这小肚子🤣\n\t\n一想到下班要去吃必胜客上新的「爆汁超大大鸡腿堡」🍔!!\n脑子里不是PPT\n而是那比脸还大的手枪腿在向我招手!\n必胜客刚上的「爆汁超大大鸡腿堡」= 打工人的续命外挂\n嘴角不自觉的上扬了😋\n超大块爆汁手枪鸡腿肉搭配独家手作比萨面包\n每天现烤面包吃起来就是不一样,外表酥脆,内里柔软夹带着淡淡的芝麻香🤤\n🍔鸡腿肉辣辣的口感\n满足味蕾的同时又辣而不燥!!\n每吃一口都觉得幸福感爆棚!!\n\t\n咱们打工的就是要吃点好的才有力气干活✊✊\n⏰11月13日上新!外带专属机制!!!\n\t\n[斜眼R]24.9r超大大鸡腿堡+薯条+可乐的新品三件套!\n11月17-11月30日,49.9元更是超值8件套\n可选新品汉堡,小装披萨,意面,小食和饮料🥤\n[喝奶茶R][喝奶茶R]美味8件套,速速拿下!!\n#必胜客[话题]# #必胜客超大鸡腿堡[话题]# #必胜客比萨堡[话题]# #必胜客汉堡[话题]##这家汉堡超能打[话题]##必胜客出汉堡了[话题]##堡你必胜[话题]##当代年轻人有多爱吃汉堡[话题]##爆肝青年[话题]# #深夜食堂[话题]# #能量补给站[话题]##疯狂打工人[话题]##打工人吃什么[话题]##表情包[话题]# #抽象表情包大赏[话题]# #打工人精神状态[话题]#",
- "title": "打工人实用抽象表情包!",
- "collect_count": 173,
- "channel_account_id": "564d2347c2bdeb734d1ea79f",
- "channel_account_name": "阿里多多酱",
- "content_type": "normal",
- "video": null,
- "publish_timestamp": 1763086936000,
- "publish_time": "2025-11-14 10:22:16"
- },
- "what解构结果": {
- "灵感点列表": [
- {
- "名称": "最近流行的宿命感打工人梗",
- "描述": "创作者观察到近期网络上关于“打工人”的抱怨,已经从具体的加班、开会等场景,演变成更宏大、更带哲学和宿命感的自嘲,例如“命运的齿轮”、“人生处处碰壁”等热梗。这种新趋势的流行,为创作者提供了更新颖、共鸣更强的切入点。",
- "特征列表": [
- "宿命感",
- "打工人",
- "梗"
- ]
- }
- ],
- "目的点列表": [
- {
- "名称": "分享打工人表情包,引发情感共鸣",
- "描述": "创作者通过发布一系列关于“打工人”的搞笑表情包和自嘲文案,希望精准触达有相同经历的年轻职场人群,让其产生“是我本人”的强烈共鸣,从而提升内容的互动与传播。",
- "特征列表": [
- "分享打工人表情包",
- "引发情感共鸣"
- ]
- },
- {
- "名称": "推广必胜客汉堡,激发用户购买欲",
- "描述": "创作者希望将必胜客新品汉堡塑造成“打工人续命神器”,通过将其与“犒劳自己”、“补充能量”等场景深度绑定,让受众在产生情感共鸣后,对产品产生强烈的尝试和购买欲望。",
- "特征列表": [
- "推广必胜客汉堡",
- "激发购买欲"
- ]
- }
- ],
- "关键点列表": [
- {
- "名称": "打工人身份共鸣",
- "描述": "帖子通过标题、文案和表情包(如“我只是个打工的”、“爆肝青年”),描述职场疲惫、人生无奈的心理状态,引起目标群体的身份认同和情感共鸣。",
- "特征列表": [
- "打工人身份共鸣"
- ]
- },
- {
- "名称": "抽象表情包/梗图",
- "描述": "内容主体使用一系列以猫咪为主角,配有职场/生活梗的抽象表情包(图1-7),作为内容载体和幽默表达手法,增强传播性和趣味性。",
- "特征列表": [
- "抽象",
- "表情包/梗图"
- ]
- },
- {
- "名称": "必胜客新品汉堡",
- "描述": "本次推广的核心具体物,即必胜客新推出的“爆汁超大大鸡腿堡”,强调品牌在汉堡品类的创新。",
- "特征列表": [
- "必胜客新品汉堡"
- ]
- },
- {
- "名称": "“比脸大”的手枪腿",
- "描述": "描述产品中鸡腿肉的巨大尺寸和形状(手枪腿),通过“比脸还大”的夸张描述,强调其分量足和视觉冲击力。",
- "特征列表": [
- "“比脸大”",
- "手枪腿"
- ]
- },
- {
- "名称": "爆汁口感",
- "描述": "描述鸡腿肉多汁、肉质饱满的口感特征,强调其美味程度和食用时的满足感。",
- "特征列表": [
- "爆汁口感"
- ]
- },
- {
- "名称": "独家比萨面包",
- "描述": "汉堡面包采用必胜客独有的手作比萨面包制作,并强调“每天现烤”,具有外表酥脆、内里柔软和淡淡芝麻香的独特属性。",
- "特征列表": [
- "独家比萨面包"
- ]
- },
- {
- "名称": "辣味口感",
- "描述": "描述鸡腿肉带有辣味,满足喜欢刺激口味的消费者,且强调“辣而不燥”的口感平衡。",
- "特征列表": [
- "辣味口感"
- ]
- },
- {
- "名称": "自我奖励/续命外挂",
- "描述": "将产品定位为打工人用来“哄自己上班”的奖励,是疲惫生活中的“续命外挂”,赋予产品情感价值和解压功能。",
- "特征列表": [
- "自我奖励",
- "续命外挂"
- ]
- },
- {
- "名称": "24.9元超值三件套",
- "描述": "明确指出新品汉堡搭配薯条和可乐的套餐价格为24.9元,强调高性价比和具体价格信息,且为外带专属。",
- "特征列表": [
- "24.9元",
- "超值三件套"
- ]
- },
- {
- "名称": "49.9元超值八件套",
- "描述": "明确指出另一个促销组合,49.9元可获得8件套,可选新品汉堡、小装披萨、意面等,提供更多选择和更高的价值感。",
- "特征列表": [
- "49.9元",
- "超值八件套"
- ]
- },
- {
- "名称": "幽默自嘲风格",
- "描述": "帖子文字和表情包文案(如“碰不到人民币”、“命运的齿轮一点没转”)采用轻松、戏谑、夸张的语言,营造出自嘲和解压的氛围。",
- "特征列表": [
- "幽默自嘲风格"
- ]
- }
- ]
- }
- }
- ]
- }
|