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@@ -136,8 +136,8 @@ for cat in valid_categories:
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cells.append("<td>-</td>")
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uv_rows.append("<tr>" + "".join(cells) + "</tr>")
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-# 4. 进入推荐率热力图
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-pivot_recommend = df.groupby(['channel', 'merge一级品类']).apply(
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+# 4. 进入推荐率热力图（按品类×渠道）
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+pivot_recommend = df.groupby(['merge一级品类', 'channel']).apply(
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lambda x: (x['进入推荐率'] * x['点击uv']).sum() / x['点击uv'].sum() if x['点击uv'].sum() > 0 else 0,
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include_groups=False
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).unstack()
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@@ -165,9 +165,11 @@ def get_recommend_color(val):
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recommend_rows = []
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for cat in valid_categories:
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+ if cat not in pivot_recommend.index:
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+ continue
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cells = [f"<td>{str(cat)[:12]}</td>"]
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for ch in heatmap_cols:
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- if ch in pivot_recommend.columns and cat in pivot_recommend.index and pd.notna(pivot_recommend.loc[cat, ch]):
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+ if ch in pivot_recommend.columns and pd.notna(pivot_recommend.loc[cat, ch]):
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val = pivot_recommend.loc[cat, ch]
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style = get_recommend_color(val)
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cells.append(f'<td style="{style}">{val:.4f}</td>')
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@@ -286,7 +288,8 @@ html_content = f"""<!DOCTYPE html>
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margin: 20px; background: #f5f5f5; }}
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.container {{ max-width: 1400px; margin: 0 auto; }}
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h1 {{ color: #333; border-bottom: 2px solid #007bff; padding-bottom: 10px; }}
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- h2 {{ color: #555; margin-top: 30px; }}
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+ h2 {{ color: #444; margin-top: 30px; padding-top: 20px; border-top: 1px solid #ddd; }}
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+ h3 {{ color: #555; margin-top: 20px; }}
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.chart-container {{ background: white; padding: 20px; margin: 20px 0;
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border-radius: 8px; box-shadow: 0 2px 4px rgba(0,0,0,0.1); }}
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.summary {{ background: white; padding: 20px; margin: 20px 0;
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@@ -294,7 +297,7 @@ html_content = f"""<!DOCTYPE html>
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.stat-card {{ flex: 1; min-width: 150px; padding: 15px;
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background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
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border-radius: 8px; color: white; text-align: center; }}
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- .stat-card h3 {{ margin: 0; font-size: 24px; }}
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+ .stat-card h4 {{ margin: 0; font-size: 24px; }}
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.stat-card p {{ margin: 5px 0 0; opacity: 0.9; }}
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table {{ width: 100%; border-collapse: collapse; margin: 10px 0; }}
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th, td {{ padding: 8px 12px; text-align: left; border-bottom: 1px solid #ddd; }}
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@@ -303,13 +306,16 @@ html_content = f"""<!DOCTYPE html>
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.heatmap {{ overflow-x: auto; }}
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.heatmap table {{ font-size: 12px; }}
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.heatmap td {{ text-align: center; min-width: 80px; }}
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- .high {{ background: #28a745; color: white; }}
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- .medium {{ background: #ffc107; }}
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- .low {{ background: #dc3545; color: white; }}
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canvas {{ max-height: 400px; }}
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.matrix-section {{ margin-bottom: 40px; }}
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- .legend {{ font-size: 12px; margin: 10px 0; }}
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- .legend span {{ padding: 2px 8px; margin-right: 10px; border-radius: 3px; }}
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+ .legend {{ font-size: 12px; margin: 10px 0; color: #666; }}
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+ .toc {{ background: white; padding: 20px; margin: 20px 0; border-radius: 8px; }}
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+ .toc h2 {{ margin-top: 0; border: none; padding: 0; }}
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+ .toc ul {{ margin: 0; padding-left: 20px; }}
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+ .toc li {{ margin: 5px 0; }}
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+ .toc a {{ color: #007bff; text-decoration: none; }}
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+ .toc a:hover {{ text-decoration: underline; }}
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+ .toc .sub {{ padding-left: 20px; }}
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</style>
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</head>
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<body>
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@@ -319,24 +325,51 @@ html_content = f"""<!DOCTYPE html>
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<div class="summary">
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<div class="stat-card">
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- <h3>{total_uv:,}</h3>
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+ <h4>{total_uv:,}</h4>
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<p>总点击UV</p>
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</div>
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<div class="stat-card">
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- <h3>{avg_ror:.4f}</h3>
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+ <h4>{avg_ror:.4f}</h4>
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<p>平均回流率</p>
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</div>
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<div class="stat-card">
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- <h3>{channel_count}</h3>
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+ <h4>{channel_count}</h4>
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<p>渠道数</p>
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</div>
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<div class="stat-card">
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- <h3>{category_count}</h3>
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+ <h4>{category_count}</h4>
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<p>品类数</p>
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</div>
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</div>
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- <h2>1. 渠道整体表现</h2>
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+ <div class="toc">
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+ <h2>目录</h2>
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+ <ul>
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+ <li><a href="#sec1">一、渠道整体表现</a></li>
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+ <li><a href="#sec2">二、一级品类分析</a>
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+ <ul class="sub">
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+ <li><a href="#sec2-1">2.1 回流率矩阵</a></li>
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+ <li><a href="#sec2-2">2.2 点击UV矩阵</a></li>
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+ <li><a href="#sec2-3">2.3 进入推荐率矩阵</a></li>
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+ </ul>
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+ </li>
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+ <li><a href="#sec3">三、二级品类分析</a>
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+ <ul class="sub">
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+ <li><a href="#sec3-1">3.1 回流率矩阵</a></li>
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+ <li><a href="#sec3-2">3.2 点击UV矩阵</a></li>
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+ </ul>
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+ </li>
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+ <li><a href="#sec4">四、趋势与分布</a>
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+ <ul class="sub">
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+ <li><a href="#sec4-1">4.1 渠道占比 vs 回流率</a></li>
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+ <li><a href="#sec4-2">4.2 每日回流率趋势</a></li>
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+ <li><a href="#sec4-3">4.3 UV vs 回流率散点</a></li>
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+ </ul>
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+ </li>
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+ </ul>
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+ </div>
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+
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+ <h2 id="sec1">一、渠道整体表现</h2>
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<div class="chart-container">
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<table>
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<tr><th>渠道</th><th>点击UV</th><th>回流率</th><th>可视化</th></tr>
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@@ -344,7 +377,9 @@ html_content = f"""<!DOCTYPE html>
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</table>
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</div>
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- <h2>2. 渠道×品类 回流率矩阵</h2>
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+ <h2 id="sec2">二、一级品类分析</h2>
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+
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+ <h3 id="sec2-1">2.1 回流率矩阵</h3>
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<div class="chart-container heatmap matrix-section">
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<div class="legend">颜色越深=回流率越高（白→绿渐变，max=0.50）</div>
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<table>
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@@ -353,7 +388,7 @@ html_content = f"""<!DOCTYPE html>
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</table>
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</div>
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- <h2>3. 渠道×品类 点击UV矩阵</h2>
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+ <h3 id="sec2-2">2.2 点击UV矩阵</h3>
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<div class="chart-container heatmap matrix-section">
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<div class="legend">颜色越深=UV越高（白→蓝渐变，max=10万）</div>
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<table>
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@@ -362,7 +397,7 @@ html_content = f"""<!DOCTYPE html>
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</table>
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</div>
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- <h2>4. 渠道×品类 进入推荐率矩阵</h2>
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+ <h3 id="sec2-3">2.3 进入推荐率矩阵</h3>
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<div class="chart-container heatmap matrix-section">
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<div class="legend">颜色：红(<0.70) → 黄(0.70-0.80) → 绿(>0.80)</div>
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<table>
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@@ -371,7 +406,9 @@ html_content = f"""<!DOCTYPE html>
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</table>
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</div>
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- <h2>5. 渠道×二级品类 回流率矩阵</h2>
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+ <h2 id="sec3">三、二级品类分析</h2>
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+
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+ <h3 id="sec3-1">3.1 回流率矩阵</h3>
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<div class="chart-container heatmap matrix-section">
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<div class="legend">颜色越深=回流率越高（白→绿渐变，max=0.50）</div>
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<table>
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@@ -380,7 +417,7 @@ html_content = f"""<!DOCTYPE html>
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</table>
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</div>
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- <h2>6. 渠道×二级品类 点击UV矩阵</h2>
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+ <h3 id="sec3-2">3.2 点击UV矩阵</h3>
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<div class="chart-container heatmap matrix-section">
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<div class="legend">颜色越深=UV越高（白→蓝渐变，max=10万）</div>
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<table>
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@@ -389,18 +426,20 @@ html_content = f"""<!DOCTYPE html>
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</table>
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</div>
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- <h2>7. 渠道占比 vs 回流率（气泡图）</h2>
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+ <h2 id="sec4">四、趋势与分布</h2>
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+
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+ <h3 id="sec4-1">4.1 渠道占比 vs 回流率（气泡图）</h3>
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<div class="chart-container">
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<canvas id="bubbleChart"></canvas>
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<p style="font-size:12px;color:#666;margin-top:10px;">X轴=UV占比，Y轴=回流率，气泡大小=UV量级</p>
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</div>
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- <h2>8. 每日回流率趋势</h2>
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+ <h3 id="sec4-2">4.2 每日回流率趋势</h3>
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<div class="chart-container">
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<canvas id="trendChart"></canvas>
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</div>
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- <h2>9. UV vs 回流率 散点分布</h2>
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+ <h3 id="sec4-3">4.3 UV vs 回流率 散点分布</h3>
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<div class="chart-container">
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<canvas id="scatterChart"></canvas>
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</div>
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