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+-- 预处理:解析 scoresmap + page 分类
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+-- v4: 新增 top10 vid 分组 + GROUPING SETS + 曝光占比
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+WITH t_raw AS
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+(
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+ SELECT *
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+ ,REPLACE(GET_JSON_OBJECT(extend_alg,'$.scoresMap'),"\\","") AS scoresmap
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+ ,CASE WHEN page IN ("回流后沉浸页&内页feed","详情后沉浸页","首页feed","详情页") THEN "推荐"
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+ WHEN page IN ("回流页","其他") THEN "非推荐"
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+ ELSE "其他"
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+ END AS page_type
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+ FROM loghubods.dwd_recsys_alg_sample_all_20250212
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+ WHERE dt = '${dt}'
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+ AND apptype IN ("0","4")
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+ AND abcode IN ("ab0","ab1","ab2","ab3","ab4","ab5","ab6","ab7","ab8","ab9")
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+ AND abcode NOT IN ("ab100")
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+ AND extend_alg IS NOT NULL
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+ AND GET_JSON_OBJECT(extend_alg,'$.scoresMap') IS NOT NULL
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+)
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+-- 过滤:只保留推荐页面
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+,t_filtered AS
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+(
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+ SELECT *
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+ FROM t_raw
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+ WHERE page_type = "推荐"
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+)
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+-- 特征提取与维度映射
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+,t_base AS
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+(
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+ SELECT dt
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+ ,apptype
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+ ,CASE WHEN apptype IN ("4") AND abcode IN ("ab0","ab1") THEN "实验组-先验地域降权"
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+ WHEN apptype IN ("4") AND abcode IN ("ab6","ab7") THEN "实验组-str+校准&ros-统计量"
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+ WHEN apptype IN ("4") AND abcode IN ("ab8","ab9") THEN "实验组-str+校准"
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+ WHEN apptype IN ("4") AND abcode IN ("ab2","ab3") THEN "对照组"
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+ WHEN apptype IN ("4") AND abcode IN ("ab4","ab5") THEN "ab4-5"
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+ ELSE "其他"
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+ END AS abcode
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+ ,page_type AS page
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+ ,mid
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+ ,vid
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+ ,is_share
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+ ,share_cnt
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+ ,is_return_1
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+ ,is_return_n
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+ ,is_return_noself
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+ ,return_1_uv
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+ ,return_n_uv
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+ ,return_n_uv_noself
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+ ,new_exposure_cnt
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+ ,flowpool
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+ ,scoresmap
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+ ,CAST(GET_JSON_OBJECT(scoresmap,'$.fmRov') AS DOUBLE) AS str_pred
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+ ,1.22 * pow(CAST(GET_JSON_OBJECT(scoresmap,'$.NorXGBScore') AS DOUBLE), 1.15) AS rosn_pred
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+ ,CAST(GET_JSON_OBJECT(scoresmap,'$.hasReturnRovScore') AS DOUBLE) AS rosn_stat
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+ ,GET_JSON_OBJECT(v1_feature,'$.title') AS vid_title
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+ FROM t_filtered
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+)
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+,t_valid AS
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+(
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+ SELECT *
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+ FROM t_base
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+ WHERE str_pred IS NOT NULL
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+ AND rosn_pred IS NOT NULL
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+)
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+-- 计算每个 abcode 下曝光量 top5 的 vid
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+,t_vid_rank AS
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+(
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+ SELECT dt
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+ ,apptype
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+ ,abcode
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+ ,vid
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+ ,COUNT(1) AS vid_exp_cnt
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+ ,ROW_NUMBER() OVER (PARTITION BY dt, apptype, abcode ORDER BY COUNT(1) DESC) AS vid_rank
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+ FROM t_valid
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+ GROUP BY dt, apptype, abcode, vid
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+)
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+,t_top5_vid AS
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+(
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+ SELECT dt, apptype, abcode, vid, vid_rank
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+ FROM t_vid_rank
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+ WHERE vid_rank <= 10
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+)
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+-- 标记 top5 vid
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+,t_with_top5 AS
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+(
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+ SELECT a.*
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+ ,CASE WHEN b.vid IS NOT NULL THEN a.vid ELSE NULL END AS top5_vid
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+ ,CASE WHEN b.vid IS NOT NULL THEN a.vid_title ELSE NULL END AS top5_vid_title
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+ ,b.vid_rank AS top5_vid_rank
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+ FROM t_valid a
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+ LEFT JOIN t_top5_vid b
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+ ON a.dt = b.dt
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+ AND a.apptype = b.apptype
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+ AND a.abcode = b.abcode
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+ AND a.vid = b.vid
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+)
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+-- 先聚合
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+,t_agg AS
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+(
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+ SELECT dt
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+ ,COALESCE(apptype, 'sum') AS apptype
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+ ,COALESCE(abcode, 'sum') AS abcode
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+ ,COALESCE(CAST(top5_vid AS STRING), 'all') AS vid
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+ ,CASE WHEN GROUPING(top5_vid) = 1 THEN NULL ELSE MAX(top5_vid_title) END AS vid_title
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+ ,CASE WHEN GROUPING(top5_vid) = 1 THEN NULL ELSE MAX(top5_vid_rank) END AS vid_rank
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+ -- COPC
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+ ,round((SUM(is_return_noself) / COUNT(1)) / NULLIF(SUM(str_pred) / COUNT(1), 0), 4) AS str_copc
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+ ,round((SUM(return_n_uv_noself) / NULLIF(SUM(is_return_noself), 0)) / NULLIF(SUM(rosn_pred) / COUNT(1), 0), 4) AS rosn_copc
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+ ,round((SUM(return_n_uv_noself) / NULLIF(SUM(is_return_noself), 0)) / NULLIF(SUM(rosn_stat) / COUNT(1), 0), 4) AS rosn_stat_copc
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+ ,round((SUM(return_n_uv_noself) / COUNT(1)) / NULLIF(AVG(str_pred * rosn_pred), 0), 4) AS rovn_copc
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+ ,round((SUM(return_n_uv_noself) / COUNT(1)) / NULLIF(AVG(str_pred * rosn_stat), 0), 4) AS rovn_stat_copc
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+ -- 模型预测与真实值
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+ ,round(COALESCE(SUM(is_return_noself) / COUNT(1),0),6) AS str_real
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+ ,round(COALESCE(SUM(str_pred) / COUNT(1),0),6) AS str_pred
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+ ,round(COALESCE(SUM(return_n_uv_noself) / NULLIF(SUM(is_return_noself), 0),0),6) AS rosn_real
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+ ,round(COALESCE(SUM(rosn_pred) / COUNT(1),0),6) AS rosn_pred
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+ ,round(COALESCE(SUM(rosn_stat) / COUNT(1),0),6) AS rosn_stat
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+ ,round(SUM(return_n_uv_noself) / COUNT(1), 6) AS rovn_real
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+ ,round(AVG(str_pred * rosn_pred), 6) AS rovn_pred
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+ ,round(AVG(str_pred * rosn_stat), 6) AS rovn_stat
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+ -- 误差
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+ ,round(AVG(ABS(rosn_pred - return_n_uv_noself)),6) AS rosn_pred_mae
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+ ,round(AVG(ABS(rosn_stat - return_n_uv_noself)),6) AS rosn_stat_mae
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+ -- 业务指标
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+ ,round(COALESCE(COUNT(1) / COUNT(DISTINCT mid),0),2) AS exp_per_dau
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+ ,round(COALESCE(SUM(is_share) / COUNT(1),0),6) AS str_one
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+ ,round(COALESCE(SUM(return_n_uv) / SUM(is_share),0),6) AS ros_one
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+ ,round(COALESCE(SUM(share_cnt) / COUNT(1),0),6) AS str
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+ ,round(COALESCE(SUM(return_n_uv) / SUM(share_cnt),0),6) AS ros
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+ ,round(COALESCE(SUM(is_return_1) / COUNT(1),0),6) AS str_plus
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+ ,round(COALESCE(SUM(return_n_uv) / SUM(is_return_1),0),6) AS ros_minus
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+ ,round(COALESCE(SUM(return_n_uv) / COUNT(1),0),6) AS rovn
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+ ,round(COALESCE(SUM(new_exposure_cnt) / COUNT(1),0),6) AS vovh24
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+ ,COUNT(DISTINCT mid) AS dau
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+ ,COUNT(1) AS exp
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+ ,COALESCE(SUM(is_share),0) AS is_share
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+ ,COALESCE(SUM(share_cnt),0) AS share_cnt
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+ ,COALESCE(SUM(is_return_1),0) AS is_return_1
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+ ,COALESCE(SUM(return_n_uv),0) AS return_n_uv
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+ ,COALESCE(SUM(new_exposure_cnt),0) AS viewh24
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+ ,COALESCE(SUM(return_n_uv_noself),0) AS return_n_uv_noself
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+ FROM t_with_top5
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+ GROUP BY dt, apptype, abcode, top5_vid
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+ GROUPING SETS (
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+ (dt, apptype, abcode),
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+ (dt, apptype, abcode, top5_vid)
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+ )
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+ HAVING top5_vid IS NOT NULL OR GROUPING(top5_vid) = 1
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+)
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+-- 计算曝光占比
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+SELECT dt
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+ ,apptype
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+ ,abcode
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+ ,vid
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+ ,vid_title
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+ ,vid_rank
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+ ,round(exp * 1.0 / MAX(CASE WHEN vid = 'all' THEN exp END) OVER (PARTITION BY dt, apptype, abcode), 4) AS exp_pct
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+ ,str_copc, rosn_copc, rosn_stat_copc, rovn_copc, rovn_stat_copc
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+ ,str_real, str_pred, rosn_real, rosn_pred, rosn_stat
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+ ,rovn_real, rovn_pred, rovn_stat
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+ ,rosn_pred_mae, rosn_stat_mae
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+ ,exp_per_dau, str_one, ros_one, str, ros, str_plus, ros_minus, rovn, vovh24
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+ ,dau, exp, is_share, share_cnt, is_return_1, return_n_uv, viewh24, return_n_uv_noself
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+FROM t_agg
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+ORDER BY dt DESC, apptype, abcode, exp DESC
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+;
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