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- <!DOCTYPE html>
- <html lang="zh-CN">
- <head>
- <meta charset="UTF-8">
- <meta name="viewport" content="width=device-width, initial-scale=1.0">
- <title>小红书搜索结果可视化</title>
- <style>
- /* ==================== 全局样式 ==================== */
- * {
- margin: 0;
- padding: 0;
- box-sizing: border-box;
- }
- :root {
- /* 明亮主题 */
- --primary-color: #3498db;
- --secondary-color: #2ecc71;
- --danger-color: #e74c3c;
- --warning-color: #f39c12;
- --bg-color: #f5f7fa;
- --panel-bg: #ffffff;
- --text-color: #2c3e50;
- --text-secondary: #7f8c8d;
- --border-color: #e1e8ed;
- --shadow: 0 2px 8px rgba(0, 0, 0, 0.1);
- --shadow-hover: 0 4px 12px rgba(0, 0, 0, 0.15);
- --transition: all 0.3s ease;
- }
- body.dark-theme {
- /* 暗黑主题 */
- --bg-color: #1a1a2e;
- --panel-bg: #16213e;
- --text-color: #eaeaea;
- --text-secondary: #a0a0a0;
- --border-color: #2a2a3e;
- --shadow: 0 2px 8px rgba(0, 0, 0, 0.3);
- --shadow-hover: 0 4px 12px rgba(0, 0, 0, 0.5);
- }
- body {
- font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif;
- background-color: var(--bg-color);
- color: var(--text-color);
- line-height: 1.6;
- }
- /* ==================== 顶部标题栏 ==================== */
- .header {
- background: var(--panel-bg);
- border-bottom: 1px solid var(--border-color);
- box-shadow: var(--shadow);
- position: sticky;
- top: 0;
- z-index: 100;
- }
- .header-content {
- display: flex;
- justify-content: space-between;
- align-items: center;
- padding: 1rem 2rem;
- }
- .header-title {
- font-size: 1.5rem;
- color: var(--primary-color);
- font-weight: 600;
- }
- .header-stats {
- display: flex;
- gap: 2rem;
- }
- .stat-item {
- display: flex;
- align-items: center;
- gap: 0.5rem;
- }
- .stat-label {
- color: var(--text-secondary);
- font-size: 0.875rem;
- }
- .stat-value {
- font-weight: 600;
- color: var(--primary-color);
- font-size: 1.125rem;
- }
- /* ==================== 工具栏 ==================== */
- .toolbar {
- display: flex;
- justify-content: space-between;
- align-items: center;
- padding: 1rem 2rem;
- gap: 1rem;
- border-top: 1px solid var(--border-color);
- }
- .search-box {
- display: flex;
- flex: 1;
- max-width: 400px;
- }
- .search-input {
- flex: 1;
- padding: 0.5rem 1rem;
- border: 1px solid var(--border-color);
- border-radius: 4px 0 0 4px;
- font-size: 0.875rem;
- background: var(--bg-color);
- color: var(--text-color);
- }
- .search-input:focus {
- outline: none;
- border-color: var(--primary-color);
- }
- .search-btn {
- padding: 0.5rem 1rem;
- background: var(--primary-color);
- color: white;
- border: none;
- border-radius: 0 4px 4px 0;
- cursor: pointer;
- transition: var(--transition);
- }
- .search-btn:hover {
- background: #2980b9;
- }
- .filter-box {
- display: flex;
- gap: 0.5rem;
- }
- .filter-select {
- padding: 0.5rem 1rem;
- border: 1px solid var(--border-color);
- border-radius: 4px;
- background: var(--panel-bg);
- color: var(--text-color);
- cursor: pointer;
- }
- .theme-toggle {
- padding: 0.5rem 1rem;
- background: var(--panel-bg);
- border: 1px solid var(--border-color);
- border-radius: 4px;
- cursor: pointer;
- font-size: 1.2rem;
- transition: var(--transition);
- }
- .theme-toggle:hover {
- background: var(--bg-color);
- }
- /* ==================== 主容器布局 ==================== */
- .main-container {
- display: flex;
- height: calc(100vh - 180px);
- gap: 1rem;
- padding: 1rem;
- }
- /* ==================== 左侧树形列表 ==================== */
- .sidebar {
- width: 30%;
- min-width: 300px;
- background: var(--panel-bg);
- border-radius: 8px;
- box-shadow: var(--shadow);
- display: flex;
- flex-direction: column;
- overflow: hidden;
- }
- .sidebar-header {
- display: flex;
- justify-content: space-between;
- align-items: center;
- padding: 1rem;
- border-bottom: 1px solid var(--border-color);
- }
- .sidebar-title {
- font-size: 1.125rem;
- font-weight: 600;
- }
- .collapse-all-btn {
- padding: 0.25rem 0.75rem;
- background: var(--bg-color);
- border: 1px solid var(--border-color);
- border-radius: 4px;
- font-size: 0.75rem;
- cursor: pointer;
- transition: var(--transition);
- }
- .collapse-all-btn:hover {
- background: var(--primary-color);
- color: white;
- border-color: var(--primary-color);
- }
- .tree-container {
- flex: 1;
- overflow-y: auto;
- padding: 0.5rem;
- }
- /* 树节点样式 */
- .tree-node {
- margin-bottom: 0.25rem;
- }
- .tree-node-content {
- display: flex;
- align-items: center;
- padding: 0.5rem;
- border-radius: 4px;
- cursor: pointer;
- transition: var(--transition);
- user-select: none;
- }
- .tree-node-content:hover {
- background: var(--bg-color);
- }
- .tree-node-content.active {
- background: var(--primary-color);
- color: white;
- }
- .tree-node-icon {
- margin-right: 0.5rem;
- font-size: 1rem;
- cursor: pointer;
- width: 20px;
- display: inline-block;
- }
- .tree-node-icon.expanded::before {
- content: '▼';
- }
- .tree-node-icon.collapsed::before {
- content: '▶';
- }
- .tree-node-icon.no-children::before {
- content: '•';
- font-size: 0.75rem;
- }
- .tree-node-label {
- flex: 1;
- font-size: 0.875rem;
- }
- .tree-node-badge {
- padding: 0.125rem 0.5rem;
- background: var(--secondary-color);
- color: white;
- border-radius: 12px;
- font-size: 0.75rem;
- margin-left: 0.5rem;
- }
- .tree-node-badge.status-failed {
- background: var(--danger-color);
- }
- .tree-node-badge.status-pending {
- background: var(--warning-color);
- }
- .tree-node-children {
- margin-left: 1.5rem;
- display: none;
- }
- .tree-node-children.expanded {
- display: block;
- }
- /* 不同层级的样式 */
- .tree-node.level-1 .tree-node-label {
- font-weight: 600;
- font-size: 1rem;
- }
- .tree-node.level-2 .tree-node-label {
- font-weight: 500;
- }
- .tree-node.level-3 .tree-node-label {
- font-size: 0.875rem;
- }
- .tree-node.level-4 .tree-node-label {
- font-size: 0.8125rem;
- color: var(--text-secondary);
- }
- /* ==================== 右侧内容面板 ==================== */
- .content-panel {
- flex: 1;
- background: var(--panel-bg);
- border-radius: 8px;
- box-shadow: var(--shadow);
- display: flex;
- flex-direction: column;
- overflow: hidden;
- }
- .panel-header {
- padding: 1rem;
- border-bottom: 1px solid var(--border-color);
- }
- .panel-title {
- font-size: 1.125rem;
- font-weight: 600;
- margin-bottom: 0.5rem;
- }
- .panel-info {
- font-size: 0.875rem;
- color: var(--text-secondary);
- }
- .cards-container {
- flex: 1;
- overflow-y: auto;
- padding: 1rem;
- }
- /* 空状态 */
- .empty-state {
- display: flex;
- flex-direction: column;
- align-items: center;
- justify-content: center;
- height: 100%;
- color: var(--text-secondary);
- }
- .empty-icon {
- font-size: 4rem;
- margin-bottom: 1rem;
- opacity: 0.5;
- }
- .empty-text {
- font-size: 1rem;
- }
- /* ==================== 帖子卡片 ==================== */
- .note-card {
- background: var(--panel-bg);
- border: 1px solid var(--border-color);
- border-radius: 8px;
- padding: 1rem;
- margin-bottom: 1rem;
- box-shadow: var(--shadow);
- transition: var(--transition);
- }
- .note-card:hover {
- box-shadow: var(--shadow-hover);
- transform: translateY(-2px);
- }
- /* 卡片头部 */
- .card-header {
- display: flex;
- justify-content: space-between;
- align-items: center;
- margin-bottom: 1rem;
- }
- .card-user {
- display: flex;
- align-items: center;
- gap: 0.75rem;
- }
- .card-avatar {
- width: 40px;
- height: 40px;
- border-radius: 50%;
- object-fit: cover;
- }
- .card-user-info {
- display: flex;
- flex-direction: column;
- }
- .card-username {
- font-weight: 600;
- font-size: 0.875rem;
- }
- .card-time {
- font-size: 0.75rem;
- color: var(--text-secondary);
- }
- /* 图片轮播 */
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- margin-bottom: 1rem;
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- cursor: pointer;
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- display: flex;
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- cursor: pointer;
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- color: var(--primary-color);
- cursor: pointer;
- font-size: 0.875rem;
- margin-top: 0.5rem;
- display: inline-block;
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- display: flex;
- gap: 1.5rem;
- padding-top: 1rem;
- border-top: 1px solid var(--border-color);
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- gap: 0.25rem;
- font-size: 0.875rem;
- color: var(--text-secondary);
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- .card-stat-icon {
- font-size: 1rem;
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- display: none;
- position: fixed;
- top: 0;
- left: 0;
- width: 100%;
- height: 100%;
- z-index: 1000;
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- width: 100%;
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- cursor: pointer;
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- position: absolute;
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- transform: translateY(-50%);
- background: rgba(0, 0, 0, 0.6);
- color: white;
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- background: rgba(0, 0, 0, 0.6);
- padding: 0.5rem 1rem;
- border-radius: 4px;
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- display: flex;
- justify-content: center;
- align-items: center;
- padding: 2rem;
- color: var(--text-secondary);
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- height: auto;
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- <div class="header-left">
- <h1 class="header-title">🔍 小红书搜索结果可视化</h1>
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- <button id="theme-toggle" class="btn btn-icon">🌙</button>
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- </header>
- <!-- 主容器 -->
- <div class="container">
- <!-- 左侧树形菜单 -->
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- </aside>
- <!-- 右侧详情面板 -->
- <main class="content-panel">
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- "来源方向": "关键点→灵感点",
- "关联类型": "与灵感点的关联",
- "目标分类路径": "实质/职场打工",
- "共同帖子数": 1,
- "Jaccard相似度": 0.25,
- "特征列表": [
- {
- "特征名称": "节后返工场景",
- "权重": 0.4,
- "所属点": "把护肤品植入节后返工场景",
- "点描述": "这是一个商业创作指令，要求将特定的护肤品（妮维雅630套装）与“节后返工”这一具体场景进行强关联。其核心逻辑是：假期熬夜导致皮肤变差，返工时需要用该产品来“急救”，从而解决一个特定场景下的特定痛点。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "产品展示 节后返工场景"
- },
- {
- "特征名称": "打工",
- "权重": 0.4,
- "所属点": "用余华小说比喻打工的梗",
- "点描述": "指创作者接触到一个网络流行梗，该梗通过“终于过上了小说里的生活，但作者是余华”这种句式，以文学化的黑色幽默来解构和吐槽当代生活的苦难。这个梗本身具有极强的传播力和情感共鸣，能瞬间将个人的痛苦升华为一种具有普遍性的、荒诞的悲剧感。",
- "帖子id": "68ff53770000000007000d54",
- "search_word": "产品展示 打工"
- },
- {
- "特征名称": "公司最底层",
- "权重": 0.4,
- "所属点": "网上热梗‘一句话证明你是公司最底层’",
- "点描述": "一个在社交媒体上流行的、具有病毒传播性的互动话题或挑战，它要求用户用一句话或一个简短的场景来概括自己在职场中地位低下、缺乏存在感的经历。这个话题本身就包含了强烈的叙事性和情绪共鸣潜力。",
- "帖子id": "68f78b950000000007021a20",
- "search_word": "产品展示 公司最底层"
- }
- ]
- },
- {
- "来源方向": "关键点→灵感点",
- "关联类型": "与灵感点的关联",
- "目标分类路径": "实质/交易收益",
- "共同帖子数": 1,
- "Jaccard相似度": 0.3333,
- "特征列表": [
- {
- "特征名称": "回血2万7",
- "权重": 0.5,
- "所属点": "卖掉闲置包回血2万7的截图",
- "点描述": "创作者在二手奢侈品回收平台成功卖掉自己的闲置包后，收到了一个具体且金额颇高的（27,000元）收款成功截图或到账通知。这个高额的、具象化的现金回报，成为了一个强烈的正面刺激。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "产品展示 回血2万7"
- },
- {
- "特征名称": "卖掉闲置包",
- "权重": 0.3,
- "所属点": "卖掉闲置包回血2万7的截图",
- "点描述": "创作者在二手奢侈品回收平台成功卖掉自己的闲置包后，收到了一个具体且金额颇高的（27,000元）收款成功截图或到账通知。这个高额的、具象化的现金回报，成为了一个强烈的正面刺激。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "产品展示 卖掉闲置包"
- },
- {
- "特征名称": "优惠活动",
- "权重": 0.4,
- "所属点": "一个集合多个快餐品牌的优惠活动",
- "点描述": "这是一个来自商业合作方的具体推广需求。创作者接收到的核心信息是淘宝“超抢手”频道正在进行一个集合了肯德基、必胜客、达美乐等多个餐饮品牌的“大牌美食5折起”的促销活动。这个活动本身构成了创作的核心素材和商业目标。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": "产品展示 优惠活动"
- }
- ]
- },
- {
- "来源方向": "关键点→灵感点",
- "关联类型": "与灵感点的关联",
- "目标分类路径": "形式/推广形式",
- "共同帖子数": 1,
- "Jaccard相似度": 0.3333,
- "特征列表": [
- {
- "特征名称": "植入",
- "权重": 0.3,
- "所属点": "把护肤品植入节后返工场景",
- "点描述": "这是一个商业创作指令，要求将特定的护肤品（妮维雅630套装）与“节后返工”这一具体场景进行强关联。其核心逻辑是：假期熬夜导致皮肤变差，返工时需要用该产品来“急救”，从而解决一个特定场景下的特定痛点。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "产品展示 植入"
- },
- {
- "特征名称": "推广需求",
- "权重": 0.4,
- "所属点": "KFC新品薄脆鸡翅的推广需求",
- "点描述": "创作者接收到一个具体的商业推广任务，要求围绕肯德基（KFC）的新品“薄脆金沙鸡翅”进行内容创作。这个任务包含了明确的产品信息、卖点（如“薄脆”）、以及具体的促销活动详情（如日期“11月10日”、价格“41.9元”、套餐内容“自选三款”）。",
- "帖子id": "68e0f5750000000007015ff9",
- "search_word": "产品展示 推广需求"
- }
- ]
- },
- {
- "来源方向": "关键点→目的点",
- "关联类型": "与目的点的关联",
- "目标分类路径": "意图/产品种草推广意图",
- "共同帖子数": 2,
- "Jaccard相似度": 0.4,
- "特征列表": [
- {
- "特征名称": "实现产品种草",
- "权重": 0.6,
- "所属点": "推广护肤品，实现产品种草",
- "点描述": "创作者在引起共鸣后，巧妙地引出护肤品，将其定位为解决“熬夜脸”问题的方案，希望受众在认可场景的同时，对产品产生兴趣和购买欲。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "产品展示 实现产品种草"
- },
- {
- "特征名称": "激发购买欲望",
- "权重": 0.5,
- "所属点": "推广肯德基新品，激发受众购买欲望",
- "点描述": "创作者希望通过将肯德基新品巧妙植入到流行的表情包中，利用幽默、接地气的方式吸引受众注意，让他们对“薄脆金沙鸡翅”产生兴趣和好感，并最终转化为购买行为。",
- "帖子id": "68e0f5750000000007015ff9",
- "search_word": "产品展示 激发购买欲望"
- },
- {
- "特征名称": "推广爱回收奢侈品回收服务",
- "权重": 1.0,
- "所属点": "推广爱回收奢侈品回收服务",
- "点描述": "通过展示使用“爱回收”平台成功变现闲置奢侈品的经历，让受众了解并种草该服务，激发他们使用该平台进行交易的兴趣。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "产品展示 推广爱回收奢侈品回收服务"
- },
- {
- "特征名称": "进行产品种草",
- "权重": 0.6,
- "所属点": "植入CoCo奶茶，进行产品种草",
- "点描述": "创作者在故事情节中巧妙地融入CoCo奶茶，将其塑造成“打工人情绪安慰剂”，通过展示产品细节和优点，激发受众的消费欲望。",
- "帖子id": "68f78b950000000007021a20",
- "search_word": "产品展示 进行产品种草"
- },
- {
- "特征名称": "引导消费种草",
- "权重": 0.5,
- "所属点": "软性植入美食优惠，引导用户消费种草",
- "点描述": "创作者在提供情绪价值的同时，巧妙地将多个餐饮品牌的优惠信息植入到图片中，并将“吃大餐”作为解决烦恼的方式，旨在激发用户的消费欲望，实现商业推广的目的。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": "产品展示 引导消费种草"
- }
- ]
- },
- {
- "来源方向": "关键点→目的点",
- "关联类型": "与目的点的关联",
- "目标分类路径": "意图/产品种草推广意图/护肤品推广",
- "共同帖子数": 1,
- "Jaccard相似度": 0.2,
- "特征列表": [
- {
- "特征名称": "推广面膜",
- "权重": 0.5,
- "所属点": "推广面膜，解决加班护肤痛点",
- "点描述": "创作者通过营造“上班族加班导致皮肤变差”的共鸣场景，植入韩束面膜作为解决方案，旨在激发目标受众（上班族）对产品的兴趣和购买欲。",
- "帖子id": "68f0b8140000000007008b05",
- "search_word": "产品展示 推广面膜"
- },
- {
- "特征名称": "推广护肤品",
- "权重": 0.4,
- "所属点": "推广护肤品，实现产品种草",
- "点描述": "创作者在引起共鸣后，巧妙地引出护肤品，将其定位为解决“熬夜脸”问题的方案，希望受众在认可场景的同时，对产品产生兴趣和购买欲。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "产品展示 推广护肤品"
- },
- {
- "特征名称": "植入护肤品",
- "权重": 0.4,
- "所属点": "植入护肤品，实现软性种草",
- "点描述": "创作者在多张核心表情包中植入了“韩束KANS 377”这款产品，将产品功效（美白、淡印）与正文中提到的“脸都熬垮了”、“被太阳晒出色差”等职场痛点巧妙结合，旨在让受众在娱乐和共鸣的同时，自然地接收到产品信息，进而对产品产生兴趣和购买欲。",
- "帖子id": "68ff53770000000007000d54",
- "search_word": "产品展示 植入护肤品"
- },
- {
- "特征名称": "种草曼秀雷敦",
- "权重": 0.5,
- "所属点": "植入产品使用场景，种草曼秀雷敦",
- "点描述": "创作者在搞笑故事中巧妙地植入感冒鼻塞的场景，并展示使用曼秀雷敦薄荷膏缓解症状的具体过程，旨在向受众软性推广该产品，激发其购买兴趣。",
- "帖子id": "6901d072000000000703b6a3",
- "search_word": "产品展示 种草曼秀雷敦"
- }
- ]
- },
- {
- "来源方向": "关键点→目的点",
- "关联类型": "与目的点的关联",
- "目标分类路径": "意图/情感共鸣意图",
- "共同帖子数": 1,
- "Jaccard相似度": 0.125,
- "特征列表": [
- {
- "特征名称": "引发年轻群体共鸣",
- "权重": 0.6,
- "所属点": "分享上班痛苦，引发年轻群体共鸣",
- "点描述": "创作者使用搞笑的猫咪表情包和吐槽式文案，生动描绘了当代年轻人对上班的厌倦和疲惫感，希望通过分享这种普遍情绪，与受众建立情感连接，获得认同感。",
- "帖子id": "68f0b8140000000007008b05",
- "search_word": "产品展示 引发年轻群体共鸣"
- },
- {
- "特征名称": "引发共鸣",
- "权重": 0.5,
- "所属点": "分享节后返工状态，引发共鸣",
- "点描述": "创作者通过发布节后返工主题的猫咪表情包和文案，描绘打工人疲惫、不想上班的普遍心态，希望让有相同经历的受众产生“我也是这样”的情感共鸣，从而建立连接。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "产品展示 引发共鸣"
- },
- {
- "特征名称": "引发共鸣",
- "权重": 0.5,
- "所属点": "分享打工人表情包，引发共鸣",
- "点描述": "创作者制作了一系列关于“打工人”日常（如加班、疲惫、人际关系）的猫咪表情包，希望受众在看到这些内容时能感到有趣和贴切，从而主动保存、使用和转发这些表情包，实现内容的传播和情感上的共鸣。",
- "帖子id": "68ff53770000000007000d54",
- "search_word": null
- },
- {
- "特征名称": "引发用户共鸣",
- "权重": 0.5,
- "所属点": "分享健忘趣事，引发用户共鸣",
- "点描述": "创作者通过一系列关于“健忘”的搞笑猫咪表情包和自嘲文案，塑造一个健忘、大大咧咧的人设，希望引发有类似经历的受众的情感共鸣和趣味互动。",
- "帖子id": "6901d072000000000703b6a3",
- "search_word": "产品展示 引发用户共鸣"
- },
- {
- "特征名称": "引发用户共鸣",
- "权重": 0.3,
- "所属点": "分享趣味表情包，引发用户共鸣和使用",
- "点描述": "创作者通过制作一系列“抽象”风格的猫咪表情包，表达对生活的戏谑和无奈，希望受众觉得有趣、有共鸣，从而保存或转发这些图片作为社交表情包使用。",
- "帖子id": "68e0f5750000000007015ff9",
- "search_word": null
- },
- {
- "特征名称": "引发用户共鸣",
- "权重": 0.5,
- "所属点": "分享职场辛酸，引发用户共鸣",
- "点描述": "创作者通过描绘职场底层被孤立的场景，让有相似经历的受众产生强烈的情感共鸣，感觉自己被理解，从而促进内容的传播和互动。",
- "帖子id": "68f78b950000000007021a20",
- "search_word": null
- },
- {
- "特征名称": "建立情感共鸣",
- "权重": 0.5,
- "所属点": "分享治愈系内容，与用户建立情感共鸣",
- "点描述": "创作者通过发布一系列配有暖心文案的猫咪表情包，旨在为感到疲惫和压力的用户提供情绪价值和精神慰藉，让他们感受到被理解和鼓励，从而建立起情感上的连接。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": "产品展示 建立情感共鸣"
- }
- ]
- },
- {
- "来源方向": "关键点→目的点",
- "关联类型": "与目的点的关联",
- "目标分类路径": "意图/情感共鸣意图/职场痛点共鸣/职场情绪状态分享",
- "共同帖子数": 1,
- "Jaccard相似度": 0.25,
- "特征列表": [
- {
- "特征名称": "分享上班痛苦",
- "权重": 0.4,
- "所属点": "分享上班痛苦，引发年轻群体共鸣",
- "点描述": "创作者使用搞笑的猫咪表情包和吐槽式文案，生动描绘了当代年轻人对上班的厌倦和疲惫感，希望通过分享这种普遍情绪，与受众建立情感连接，获得认同感。",
- "帖子id": "68f0b8140000000007008b05",
- "search_word": "产品展示 分享上班痛苦"
- },
- {
- "特征名称": "分享节后返工状态",
- "权重": 0.5,
- "所属点": "分享节后返工状态，引发共鸣",
- "点描述": "创作者通过发布节后返工主题的猫咪表情包和文案，描绘打工人疲惫、不想上班的普遍心态，希望让有相同经历的受众产生“我也是这样”的情感共鸣，从而建立连接。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "产品展示 分享节后返工状态"
- },
- {
- "特征名称": "分享职场辛酸",
- "权重": 0.5,
- "所属点": "分享职场辛酸，引发用户共鸣",
- "点描述": "创作者通过描绘职场底层被孤立的场景，让有相似经历的受众产生强烈的情感共鸣，感觉自己被理解，从而促进内容的传播和互动。",
- "帖子id": "68f78b950000000007021a20",
- "search_word": "产品展示 分享职场辛酸"
- }
- ]
- },
- {
- "来源方向": "关键点→目的点",
- "关联类型": "与目的点的关联",
- "目标分类路径": "意图/生活记录分享意图",
- "共同帖子数": 1,
- "Jaccard相似度": 0.25,
- "特征列表": [
- {
- "特征名称": "分享健忘趣事",
- "权重": 0.5,
- "所属点": "分享健忘趣事，引发用户共鸣",
- "点描述": "创作者通过一系列关于“健忘”的搞笑猫咪表情包和自嘲文案，塑造一个健忘、大大咧咧的人设，希望引发有类似经历的受众的情感共鸣和趣味互动。",
- "帖子id": "6901d072000000000703b6a3",
- "search_word": "产品展示 分享健忘趣事"
- },
- {
- "特征名称": "记录生活瞬间",
- "权重": 0.4,
- "所属点": "记录“猫孩”拟人化的生活瞬间",
- "点描述": "创作者将猫咪拟人化为“孩子”，用照片和文字记录下它们穿着睡衣在床上睡觉这一温馨、有趣的日常生活片段，作为一份个人养宠生活的珍贵记忆。",
- "帖子id": "68db5bd00000000007015474",
- "search_word": "产品展示 记录生活瞬间"
- },
- {
- "特征名称": "分享经验",
- "权重": 0.5,
- "所属点": "分享闲置奢侈品变现的经验",
- "点描述": "以个人化的口吻和易引起共鸣的消费困境为切入点，分享自己通过“断舍离”出售闲置奢侈品回血的实用经验，为有相似困扰的受众提供解决方案。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "产品展示 分享经验"
- }
- ]
- }
- ]
- },
- {
- "原始特征名称": "幸运色关联",
- "来源层级": "关键点列表",
- "权重": 1.0,
- "所属点名称": "幸运色关联",
- "最高匹配信息": {
- "人设特征名称": "财富符号",
- "人设特征层级": "关键点",
- "特征类型": "标签",
- "特征分类": [
- "营销促销场景",
- "产品与营销实质",
- "实质"
- ],
- "相似度": 0.43259512782096865,
- "匹配说明": "【混合相似度】0.433（向量模型权重0.5，LLM模型权重0.5）\n\n【向量模型】相似度=0.565\n基于向量模型计算的语义相似度为 中等 (0.57)\n\n【LLM模型】相似度=0.300\n“幸运色关联”侧重于与幸运相关的颜色象征，而“财富符号”侧重于象征财富的标志或图案，二者聚焦点不同，涵盖内容也有所差异，因此语意相似度较低。"
- },
- "关联分类路径": "实质/产品与营销/营销促销场景",
- "leaf_category": "营销促销场景",
- "找到的关联": [
- {
- "来源方向": "关键点→灵感点",
- "关联类型": "与灵感点的关联",
- "目标分类路径": "实质/实体物品",
- "共同帖子数": 1,
- "Jaccard相似度": 0.2,
- "特征列表": [
- {
- "特征名称": "护肤品",
- "权重": 0.3,
- "所属点": "把护肤品植入节后返工场景",
- "点描述": "这是一个商业创作指令，要求将特定的护肤品（妮维雅630套装）与“节后返工”这一具体场景进行强关联。其核心逻辑是：假期熬夜导致皮肤变差，返工时需要用该产品来“急救”，从而解决一个特定场景下的特定痛点。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "财富符号 护肤品"
- },
- {
- "特征名称": "余华小说",
- "权重": 0.3,
- "所属点": "用余华小说比喻打工的梗",
- "点描述": "指创作者接触到一个网络流行梗，该梗通过“终于过上了小说里的生活，但作者是余华”这种句式，以文学化的黑色幽默来解构和吐槽当代生活的苦难。这个梗本身具有极强的传播力和情感共鸣，能瞬间将个人的痛苦升华为一种具有普遍性的、荒诞的悲剧感。",
- "帖子id": "68ff53770000000007000d54",
- "search_word": "财富符号 余华小说"
- },
- {
- "特征名称": "手机卖点",
- "权重": 0.4,
- "所属点": "找到将手机卖点融入谐音梗的方法",
- "点描述": "在构思商业推广内容时，创作者面临如何将OPPO手机“系统丝滑”这一抽象卖点具象化、趣味化地呈现出来的难题。最终，通过联想和玩梗，找到了绝佳的切入点：利用“滑雪”的“滑”字来对应系统“丝滑”的“滑”，并创造“OPhone”这一谐音梗与“iPhone”形成对比。",
- "帖子id": "68f1b573000000000702052e",
- "search_word": "财富符号 手机卖点"
- },
- {
- "特征名称": "夸张假发",
- "权重": 0.5,
- "所属点": "给猫咪准备的夸张假发",
- "点描述": "创作者为两只猫咪准备了视觉冲击力极强的道具：一顶鲜红色的爆炸头假发和一顶棕黑色的爆炸头假发。这些假发造型夸张、色彩饱和度高，与猫咪的日常形象形成巨大反差，具有强烈的喜剧效果和“换头”般的颠覆感。",
- "帖子id": "690964b20000000007009756",
- "search_word": "财富符号 夸张假发"
- }
- ]
- },
- {
- "来源方向": "关键点→灵感点",
- "关联类型": "与灵感点的关联",
- "目标分类路径": "实质/职场打工",
- "共同帖子数": 1,
- "Jaccard相似度": 0.25,
- "特征列表": [
- {
- "特征名称": "节后返工场景",
- "权重": 0.4,
- "所属点": "把护肤品植入节后返工场景",
- "点描述": "这是一个商业创作指令，要求将特定的护肤品（妮维雅630套装）与“节后返工”这一具体场景进行强关联。其核心逻辑是：假期熬夜导致皮肤变差，返工时需要用该产品来“急救”，从而解决一个特定场景下的特定痛点。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "财富符号 节后返工场景"
- },
- {
- "特征名称": "打工",
- "权重": 0.4,
- "所属点": "用余华小说比喻打工的梗",
- "点描述": "指创作者接触到一个网络流行梗，该梗通过“终于过上了小说里的生活，但作者是余华”这种句式，以文学化的黑色幽默来解构和吐槽当代生活的苦难。这个梗本身具有极强的传播力和情感共鸣，能瞬间将个人的痛苦升华为一种具有普遍性的、荒诞的悲剧感。",
- "帖子id": "68ff53770000000007000d54",
- "search_word": "财富符号 打工"
- },
- {
- "特征名称": "公司最底层",
- "权重": 0.4,
- "所属点": "网上热梗‘一句话证明你是公司最底层’",
- "点描述": "一个在社交媒体上流行的、具有病毒传播性的互动话题或挑战，它要求用户用一句话或一个简短的场景来概括自己在职场中地位低下、缺乏存在感的经历。这个话题本身就包含了强烈的叙事性和情绪共鸣潜力。",
- "帖子id": "68f78b950000000007021a20",
- "search_word": "财富符号 公司最底层"
- }
- ]
- },
- {
- "来源方向": "关键点→灵感点",
- "关联类型": "与灵感点的关联",
- "目标分类路径": "实质/交易收益",
- "共同帖子数": 1,
- "Jaccard相似度": 0.3333,
- "特征列表": [
- {
- "特征名称": "回血2万7",
- "权重": 0.5,
- "所属点": "卖掉闲置包回血2万7的截图",
- "点描述": "创作者在二手奢侈品回收平台成功卖掉自己的闲置包后，收到了一个具体且金额颇高的（27,000元）收款成功截图或到账通知。这个高额的、具象化的现金回报，成为了一个强烈的正面刺激。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "财富符号 回血2万7"
- },
- {
- "特征名称": "卖掉闲置包",
- "权重": 0.3,
- "所属点": "卖掉闲置包回血2万7的截图",
- "点描述": "创作者在二手奢侈品回收平台成功卖掉自己的闲置包后，收到了一个具体且金额颇高的（27,000元）收款成功截图或到账通知。这个高额的、具象化的现金回报，成为了一个强烈的正面刺激。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "财富符号 卖掉闲置包"
- },
- {
- "特征名称": "优惠活动",
- "权重": 0.4,
- "所属点": "一个集合多个快餐品牌的优惠活动",
- "点描述": "这是一个来自商业合作方的具体推广需求。创作者接收到的核心信息是淘宝“超抢手”频道正在进行一个集合了肯德基、必胜客、达美乐等多个餐饮品牌的“大牌美食5折起”的促销活动。这个活动本身构成了创作的核心素材和商业目标。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": "财富符号 优惠活动"
- }
- ]
- },
- {
- "来源方向": "关键点→灵感点",
- "关联类型": "与灵感点的关联",
- "目标分类路径": "形式/推广形式",
- "共同帖子数": 1,
- "Jaccard相似度": 0.3333,
- "特征列表": [
- {
- "特征名称": "植入",
- "权重": 0.3,
- "所属点": "把护肤品植入节后返工场景",
- "点描述": "这是一个商业创作指令，要求将特定的护肤品（妮维雅630套装）与“节后返工”这一具体场景进行强关联。其核心逻辑是：假期熬夜导致皮肤变差，返工时需要用该产品来“急救”，从而解决一个特定场景下的特定痛点。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "财富符号 植入"
- },
- {
- "特征名称": "推广需求",
- "权重": 0.4,
- "所属点": "KFC新品薄脆鸡翅的推广需求",
- "点描述": "创作者接收到一个具体的商业推广任务，要求围绕肯德基（KFC）的新品“薄脆金沙鸡翅”进行内容创作。这个任务包含了明确的产品信息、卖点（如“薄脆”）、以及具体的促销活动详情（如日期“11月10日”、价格“41.9元”、套餐内容“自选三款”）。",
- "帖子id": "68e0f5750000000007015ff9",
- "search_word": "财富符号 推广需求"
- }
- ]
- },
- {
- "来源方向": "关键点→目的点",
- "关联类型": "与目的点的关联",
- "目标分类路径": "意图/产品种草推广意图",
- "共同帖子数": 2,
- "Jaccard相似度": 0.4,
- "特征列表": [
- {
- "特征名称": "实现产品种草",
- "权重": 0.6,
- "所属点": "推广护肤品，实现产品种草",
- "点描述": "创作者在引起共鸣后，巧妙地引出护肤品，将其定位为解决“熬夜脸”问题的方案，希望受众在认可场景的同时，对产品产生兴趣和购买欲。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "财富符号 实现产品种草"
- },
- {
- "特征名称": "激发购买欲望",
- "权重": 0.5,
- "所属点": "推广肯德基新品，激发受众购买欲望",
- "点描述": "创作者希望通过将肯德基新品巧妙植入到流行的表情包中，利用幽默、接地气的方式吸引受众注意，让他们对“薄脆金沙鸡翅”产生兴趣和好感，并最终转化为购买行为。",
- "帖子id": "68e0f5750000000007015ff9",
- "search_word": "财富符号 激发购买欲望"
- },
- {
- "特征名称": "推广爱回收奢侈品回收服务",
- "权重": 1.0,
- "所属点": "推广爱回收奢侈品回收服务",
- "点描述": "通过展示使用“爱回收”平台成功变现闲置奢侈品的经历，让受众了解并种草该服务，激发他们使用该平台进行交易的兴趣。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "财富符号 推广爱回收奢侈品回收服务"
- },
- {
- "特征名称": "进行产品种草",
- "权重": 0.6,
- "所属点": "植入CoCo奶茶，进行产品种草",
- "点描述": "创作者在故事情节中巧妙地融入CoCo奶茶，将其塑造成“打工人情绪安慰剂”，通过展示产品细节和优点，激发受众的消费欲望。",
- "帖子id": "68f78b950000000007021a20",
- "search_word": "财富符号 进行产品种草"
- },
- {
- "特征名称": "引导消费种草",
- "权重": 0.5,
- "所属点": "软性植入美食优惠，引导用户消费种草",
- "点描述": "创作者在提供情绪价值的同时，巧妙地将多个餐饮品牌的优惠信息植入到图片中，并将“吃大餐”作为解决烦恼的方式，旨在激发用户的消费欲望，实现商业推广的目的。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": "财富符号 引导消费种草"
- }
- ]
- },
- {
- "来源方向": "关键点→目的点",
- "关联类型": "与目的点的关联",
- "目标分类路径": "意图/产品种草推广意图/护肤品推广",
- "共同帖子数": 1,
- "Jaccard相似度": 0.2,
- "特征列表": [
- {
- "特征名称": "推广面膜",
- "权重": 0.5,
- "所属点": "推广面膜，解决加班护肤痛点",
- "点描述": "创作者通过营造“上班族加班导致皮肤变差”的共鸣场景，植入韩束面膜作为解决方案，旨在激发目标受众（上班族）对产品的兴趣和购买欲。",
- "帖子id": "68f0b8140000000007008b05",
- "search_word": "财富符号 推广面膜"
- },
- {
- "特征名称": "推广护肤品",
- "权重": 0.4,
- "所属点": "推广护肤品，实现产品种草",
- "点描述": "创作者在引起共鸣后，巧妙地引出护肤品，将其定位为解决“熬夜脸”问题的方案，希望受众在认可场景的同时，对产品产生兴趣和购买欲。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "财富符号 推广护肤品"
- },
- {
- "特征名称": "植入护肤品",
- "权重": 0.4,
- "所属点": "植入护肤品，实现软性种草",
- "点描述": "创作者在多张核心表情包中植入了“韩束KANS 377”这款产品，将产品功效（美白、淡印）与正文中提到的“脸都熬垮了”、“被太阳晒出色差”等职场痛点巧妙结合，旨在让受众在娱乐和共鸣的同时，自然地接收到产品信息，进而对产品产生兴趣和购买欲。",
- "帖子id": "68ff53770000000007000d54",
- "search_word": "财富符号 植入护肤品"
- },
- {
- "特征名称": "种草曼秀雷敦",
- "权重": 0.5,
- "所属点": "植入产品使用场景，种草曼秀雷敦",
- "点描述": "创作者在搞笑故事中巧妙地植入感冒鼻塞的场景，并展示使用曼秀雷敦薄荷膏缓解症状的具体过程，旨在向受众软性推广该产品，激发其购买兴趣。",
- "帖子id": "6901d072000000000703b6a3",
- "search_word": "财富符号 种草曼秀雷敦"
- }
- ]
- },
- {
- "来源方向": "关键点→目的点",
- "关联类型": "与目的点的关联",
- "目标分类路径": "意图/情感共鸣意图",
- "共同帖子数": 1,
- "Jaccard相似度": 0.125,
- "特征列表": [
- {
- "特征名称": "引发年轻群体共鸣",
- "权重": 0.6,
- "所属点": "分享上班痛苦，引发年轻群体共鸣",
- "点描述": "创作者使用搞笑的猫咪表情包和吐槽式文案，生动描绘了当代年轻人对上班的厌倦和疲惫感，希望通过分享这种普遍情绪，与受众建立情感连接，获得认同感。",
- "帖子id": "68f0b8140000000007008b05",
- "search_word": "财富符号 引发年轻群体共鸣"
- },
- {
- "特征名称": "引发共鸣",
- "权重": 0.5,
- "所属点": "分享节后返工状态，引发共鸣",
- "点描述": "创作者通过发布节后返工主题的猫咪表情包和文案，描绘打工人疲惫、不想上班的普遍心态，希望让有相同经历的受众产生“我也是这样”的情感共鸣，从而建立连接。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "财富符号 引发共鸣"
- },
- {
- "特征名称": "引发共鸣",
- "权重": 0.5,
- "所属点": "分享打工人表情包，引发共鸣",
- "点描述": "创作者制作了一系列关于“打工人”日常（如加班、疲惫、人际关系）的猫咪表情包，希望受众在看到这些内容时能感到有趣和贴切，从而主动保存、使用和转发这些表情包，实现内容的传播和情感上的共鸣。",
- "帖子id": "68ff53770000000007000d54",
- "search_word": null
- },
- {
- "特征名称": "引发用户共鸣",
- "权重": 0.5,
- "所属点": "分享健忘趣事，引发用户共鸣",
- "点描述": "创作者通过一系列关于“健忘”的搞笑猫咪表情包和自嘲文案，塑造一个健忘、大大咧咧的人设，希望引发有类似经历的受众的情感共鸣和趣味互动。",
- "帖子id": "6901d072000000000703b6a3",
- "search_word": "财富符号 引发用户共鸣"
- },
- {
- "特征名称": "引发用户共鸣",
- "权重": 0.3,
- "所属点": "分享趣味表情包，引发用户共鸣和使用",
- "点描述": "创作者通过制作一系列“抽象”风格的猫咪表情包，表达对生活的戏谑和无奈，希望受众觉得有趣、有共鸣，从而保存或转发这些图片作为社交表情包使用。",
- "帖子id": "68e0f5750000000007015ff9",
- "search_word": null
- },
- {
- "特征名称": "引发用户共鸣",
- "权重": 0.5,
- "所属点": "分享职场辛酸，引发用户共鸣",
- "点描述": "创作者通过描绘职场底层被孤立的场景，让有相似经历的受众产生强烈的情感共鸣，感觉自己被理解，从而促进内容的传播和互动。",
- "帖子id": "68f78b950000000007021a20",
- "search_word": null
- },
- {
- "特征名称": "建立情感共鸣",
- "权重": 0.5,
- "所属点": "分享治愈系内容，与用户建立情感共鸣",
- "点描述": "创作者通过发布一系列配有暖心文案的猫咪表情包，旨在为感到疲惫和压力的用户提供情绪价值和精神慰藉，让他们感受到被理解和鼓励，从而建立起情感上的连接。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": "财富符号 建立情感共鸣"
- }
- ]
- },
- {
- "来源方向": "关键点→目的点",
- "关联类型": "与目的点的关联",
- "目标分类路径": "意图/情感共鸣意图/职场痛点共鸣/职场情绪状态分享",
- "共同帖子数": 1,
- "Jaccard相似度": 0.25,
- "特征列表": [
- {
- "特征名称": "分享上班痛苦",
- "权重": 0.4,
- "所属点": "分享上班痛苦，引发年轻群体共鸣",
- "点描述": "创作者使用搞笑的猫咪表情包和吐槽式文案，生动描绘了当代年轻人对上班的厌倦和疲惫感，希望通过分享这种普遍情绪，与受众建立情感连接，获得认同感。",
- "帖子id": "68f0b8140000000007008b05",
- "search_word": "财富符号 分享上班痛苦"
- },
- {
- "特征名称": "分享节后返工状态",
- "权重": 0.5,
- "所属点": "分享节后返工状态，引发共鸣",
- "点描述": "创作者通过发布节后返工主题的猫咪表情包和文案，描绘打工人疲惫、不想上班的普遍心态，希望让有相同经历的受众产生“我也是这样”的情感共鸣，从而建立连接。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "财富符号 分享节后返工状态"
- },
- {
- "特征名称": "分享职场辛酸",
- "权重": 0.5,
- "所属点": "分享职场辛酸，引发用户共鸣",
- "点描述": "创作者通过描绘职场底层被孤立的场景，让有相似经历的受众产生强烈的情感共鸣，感觉自己被理解，从而促进内容的传播和互动。",
- "帖子id": "68f78b950000000007021a20",
- "search_word": "财富符号 分享职场辛酸"
- }
- ]
- },
- {
- "来源方向": "关键点→目的点",
- "关联类型": "与目的点的关联",
- "目标分类路径": "意图/生活记录分享意图",
- "共同帖子数": 1,
- "Jaccard相似度": 0.25,
- "特征列表": [
- {
- "特征名称": "分享健忘趣事",
- "权重": 0.5,
- "所属点": "分享健忘趣事，引发用户共鸣",
- "点描述": "创作者通过一系列关于“健忘”的搞笑猫咪表情包和自嘲文案，塑造一个健忘、大大咧咧的人设，希望引发有类似经历的受众的情感共鸣和趣味互动。",
- "帖子id": "6901d072000000000703b6a3",
- "search_word": "财富符号 分享健忘趣事"
- },
- {
- "特征名称": "记录生活瞬间",
- "权重": 0.4,
- "所属点": "记录“猫孩”拟人化的生活瞬间",
- "点描述": "创作者将猫咪拟人化为“孩子”，用照片和文字记录下它们穿着睡衣在床上睡觉这一温馨、有趣的日常生活片段，作为一份个人养宠生活的珍贵记忆。",
- "帖子id": "68db5bd00000000007015474",
- "search_word": "财富符号 记录生活瞬间"
- },
- {
- "特征名称": "分享经验",
- "权重": 0.5,
- "所属点": "分享闲置奢侈品变现的经验",
- "点描述": "以个人化的口吻和易引起共鸣的消费困境为切入点，分享自己通过“断舍离”出售闲置奢侈品回血的实用经验，为有相似困扰的受众提供解决方案。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "财富符号 分享经验"
- }
- ]
- }
- ]
- },
- {
- "原始特征名称": "成功喜悦状态",
- "来源层级": "关键点列表",
- "权重": 1.0,
- "所属点名称": "成功喜悦状态",
- "最高匹配信息": {
- "人设特征名称": "情绪感受",
- "人设特征层级": "灵感点",
- "特征类型": "分类",
- "特征分类": [],
- "相似度": 0.6350923418998718,
- "匹配说明": "【混合相似度】0.635（向量模型权重0.5，LLM模型权重0.5）\n\n【向量模型】相似度=0.470\n基于向量模型计算的语义相似度为 较低 (0.47)\n\n【LLM模型】相似度=0.800\n“成功喜悦状态”是情绪感受的一种具体表现，二者在语义上包含包含与被包含的关系，具有较高的相关性，但“情绪感受”范围更广泛，因此相似度不是完全相等。"
- },
- "关联分类路径": "",
- "leaf_category": "",
- "找到的关联": []
- },
- {
- "原始特征名称": "为袁记云饺品牌种草",
- "来源层级": "目的点列表",
- "权重": 1.0,
- "所属点名称": "为袁记云饺品牌种草",
- "最高匹配信息": {
- "人设特征名称": "实现产品种草",
- "人设特征层级": "目的点",
- "特征类型": "标签",
- "特征分类": [
- "产品种草推广意图",
- "意图"
- ],
- "相似度": 0.6405057370662689,
- "匹配说明": "【混合相似度】0.641（向量模型权重0.5，LLM模型权重0.5）\n\n【向量模型】相似度=0.581\n基于向量模型计算的语义相似度为 中等 (0.58)\n\n【LLM模型】相似度=0.700\n两者均包含“种草”概念，表示推广或引起兴趣，但前者特指“为袁记云饺品牌”进行种草，范围和对象更具体；后者为“实现产品种草”，范围更广泛且无特定品牌，语义相似度较高但存在具体对象差异。"
- },
- "关联分类路径": "意图/产品种草推广意图",
- "leaf_category": "产品种草推广意图",
- "找到的关联": [
- {
- "来源方向": "目的点→灵感点",
- "关联类型": "与灵感点的关联",
- "目标分类路径": "实质/职场打工",
- "共同帖子数": 2,
- "Jaccard相似度": 0.3333,
- "特征列表": [
- {
- "特征名称": "节后返工场景",
- "权重": 0.4,
- "所属点": "把护肤品植入节后返工场景",
- "点描述": "这是一个商业创作指令，要求将特定的护肤品（妮维雅630套装）与“节后返工”这一具体场景进行强关联。其核心逻辑是：假期熬夜导致皮肤变差，返工时需要用该产品来“急救”，从而解决一个特定场景下的特定痛点。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "实现产品种草 节后返工场景"
- },
- {
- "特征名称": "打工",
- "权重": 0.4,
- "所属点": "用余华小说比喻打工的梗",
- "点描述": "指创作者接触到一个网络流行梗，该梗通过“终于过上了小说里的生活，但作者是余华”这种句式，以文学化的黑色幽默来解构和吐槽当代生活的苦难。这个梗本身具有极强的传播力和情感共鸣，能瞬间将个人的痛苦升华为一种具有普遍性的、荒诞的悲剧感。",
- "帖子id": "68ff53770000000007000d54",
- "search_word": "实现产品种草 打工"
- },
- {
- "特征名称": "公司最底层",
- "权重": 0.4,
- "所属点": "网上热梗‘一句话证明你是公司最底层’",
- "点描述": "一个在社交媒体上流行的、具有病毒传播性的互动话题或挑战，它要求用户用一句话或一个简短的场景来概括自己在职场中地位低下、缺乏存在感的经历。这个话题本身就包含了强烈的叙事性和情绪共鸣潜力。",
- "帖子id": "68f78b950000000007021a20",
- "search_word": "实现产品种草 公司最底层"
- }
- ]
- },
- {
- "来源方向": "目的点→灵感点",
- "关联类型": "与灵感点的关联",
- "目标分类路径": "实质/交易收益",
- "共同帖子数": 2,
- "Jaccard相似度": 0.4,
- "特征列表": [
- {
- "特征名称": "回血2万7",
- "权重": 0.5,
- "所属点": "卖掉闲置包回血2万7的截图",
- "点描述": "创作者在二手奢侈品回收平台成功卖掉自己的闲置包后，收到了一个具体且金额颇高的（27,000元）收款成功截图或到账通知。这个高额的、具象化的现金回报，成为了一个强烈的正面刺激。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "实现产品种草 回血2万7"
- },
- {
- "特征名称": "卖掉闲置包",
- "权重": 0.3,
- "所属点": "卖掉闲置包回血2万7的截图",
- "点描述": "创作者在二手奢侈品回收平台成功卖掉自己的闲置包后，收到了一个具体且金额颇高的（27,000元）收款成功截图或到账通知。这个高额的、具象化的现金回报，成为了一个强烈的正面刺激。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "实现产品种草 卖掉闲置包"
- },
- {
- "特征名称": "优惠活动",
- "权重": 0.4,
- "所属点": "一个集合多个快餐品牌的优惠活动",
- "点描述": "这是一个来自商业合作方的具体推广需求。创作者接收到的核心信息是淘宝“超抢手”频道正在进行一个集合了肯德基、必胜客、达美乐等多个餐饮品牌的“大牌美食5折起”的促销活动。这个活动本身构成了创作的核心素材和商业目标。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": "实现产品种草 优惠活动"
- }
- ]
- },
- {
- "来源方向": "目的点→灵感点",
- "关联类型": "与灵感点的关联",
- "目标分类路径": "形式/推广形式",
- "共同帖子数": 2,
- "Jaccard相似度": 0.4,
- "特征列表": [
- {
- "特征名称": "植入",
- "权重": 0.3,
- "所属点": "把护肤品植入节后返工场景",
- "点描述": "这是一个商业创作指令，要求将特定的护肤品（妮维雅630套装）与“节后返工”这一具体场景进行强关联。其核心逻辑是：假期熬夜导致皮肤变差，返工时需要用该产品来“急救”，从而解决一个特定场景下的特定痛点。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "实现产品种草 植入"
- },
- {
- "特征名称": "推广需求",
- "权重": 0.4,
- "所属点": "KFC新品薄脆鸡翅的推广需求",
- "点描述": "创作者接收到一个具体的商业推广任务，要求围绕肯德基（KFC）的新品“薄脆金沙鸡翅”进行内容创作。这个任务包含了明确的产品信息、卖点（如“薄脆”）、以及具体的促销活动详情（如日期“11月10日”、价格“41.9元”、套餐内容“自选三款”）。",
- "帖子id": "68e0f5750000000007015ff9",
- "search_word": "实现产品种草 推广需求"
- }
- ]
- },
- {
- "来源方向": "目的点→灵感点",
- "关联类型": "与灵感点的关联",
- "目标分类路径": "实质/实体物品",
- "共同帖子数": 1,
- "Jaccard相似度": 0.125,
- "特征列表": [
- {
- "特征名称": "护肤品",
- "权重": 0.3,
- "所属点": "把护肤品植入节后返工场景",
- "点描述": "这是一个商业创作指令，要求将特定的护肤品（妮维雅630套装）与“节后返工”这一具体场景进行强关联。其核心逻辑是：假期熬夜导致皮肤变差，返工时需要用该产品来“急救”，从而解决一个特定场景下的特定痛点。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "实现产品种草 护肤品"
- },
- {
- "特征名称": "余华小说",
- "权重": 0.3,
- "所属点": "用余华小说比喻打工的梗",
- "点描述": "指创作者接触到一个网络流行梗，该梗通过“终于过上了小说里的生活，但作者是余华”这种句式，以文学化的黑色幽默来解构和吐槽当代生活的苦难。这个梗本身具有极强的传播力和情感共鸣，能瞬间将个人的痛苦升华为一种具有普遍性的、荒诞的悲剧感。",
- "帖子id": "68ff53770000000007000d54",
- "search_word": "实现产品种草 余华小说"
- },
- {
- "特征名称": "手机卖点",
- "权重": 0.4,
- "所属点": "找到将手机卖点融入谐音梗的方法",
- "点描述": "在构思商业推广内容时，创作者面临如何将OPPO手机“系统丝滑”这一抽象卖点具象化、趣味化地呈现出来的难题。最终，通过联想和玩梗，找到了绝佳的切入点：利用“滑雪”的“滑”字来对应系统“丝滑”的“滑”，并创造“OPhone”这一谐音梗与“iPhone”形成对比。",
- "帖子id": "68f1b573000000000702052e",
- "search_word": "实现产品种草 手机卖点"
- },
- {
- "特征名称": "夸张假发",
- "权重": 0.5,
- "所属点": "给猫咪准备的夸张假发",
- "点描述": "创作者为两只猫咪准备了视觉冲击力极强的道具：一顶鲜红色的爆炸头假发和一顶棕黑色的爆炸头假发。这些假发造型夸张、色彩饱和度高，与猫咪的日常形象形成巨大反差，具有强烈的喜剧效果和“换头”般的颠覆感。",
- "帖子id": "690964b20000000007009756",
- "search_word": "实现产品种草 夸张假发"
- }
- ]
- },
- {
- "来源方向": "目的点→灵感点",
- "关联类型": "与灵感点的关联",
- "目标分类路径": "实质/实体物品/食品类物品",
- "共同帖子数": 1,
- "Jaccard相似度": 0.1667,
- "特征列表": [
- {
- "特征名称": "KFC新品薄脆鸡翅",
- "权重": 0.6,
- "所属点": "KFC新品薄脆鸡翅的推广需求",
- "点描述": "创作者接收到一个具体的商业推广任务，要求围绕肯德基（KFC）的新品“薄脆金沙鸡翅”进行内容创作。这个任务包含了明确的产品信息、卖点（如“薄脆”）、以及具体的促销活动详情（如日期“11月10日”、价格“41.9元”、套餐内容“自选三款”）。",
- "帖子id": "68e0f5750000000007015ff9",
- "search_word": "实现产品种草 KFC新品薄脆鸡翅"
- },
- {
- "特征名称": "食物名",
- "权重": 0.4,
- "所属点": "发现食物名能玩成语谐音梗",
- "点描述": "指创作者在偶然间意识到，许多常见的食物名称的发音，可以与中文里的四字成语、俗语或网络流行语巧妙地构成谐音。这个发现不是指单个的笑话，而是意识到这是一个可以批量创作、形成系列的“创作公式”，从而触发了系统性地构思一系列相关表情包的冲动。",
- "帖子id": "68d76cd100000000120165e4",
- "search_word": "实现产品种草 食物名"
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "实质/猫咪主体",
- "共同帖子数": 5,
- "Jaccard相似度": 0.3125,
- "特征列表": [
- {
- "特征名称": "猫咪主角形象",
- "权重": 1.0,
- "所属点": "猫咪主角形象",
- "点描述": "帖子所有图片均使用拟人化的猫咪作为主要角色，是内容的主要载体和视觉焦点，猫咪被赋予了人类的打工行为和情绪。",
- "帖子id": "68f0b8140000000007008b05",
- "search_word": "实现产品种草 猫咪主角形象"
- },
- {
- "特征名称": "猫咪",
- "权重": 0.3,
- "所属点": "猫咪与打工人的反差",
- "点描述": "将可爱、慵懒的猫咪形象与苦逼、疲惫的打工人身份进行结合，形成强烈的反差和幽默感，是主要的表现手法。",
- "帖子id": "68f0b8140000000007008b05",
- "search_word": "实现产品种草 猫咪"
- },
- {
- "特征名称": "猫咪",
- "权重": 0.4,
- "所属点": "猫咪拟人化形象",
- "点描述": "使用猫咪作为内容的主角，并赋予其人类的动作、表情和职场身份（如领导、同事、甲方），是内容的核心视觉载体。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": null
- },
- {
- "特征名称": "猫咪形象",
- "权重": 0.5,
- "所属点": "拟人化的猫咪形象",
- "点描述": "帖子中所有表情包的主体，是体型圆润、表情丰富、被赋予人类行为和身份（如打工人、领导）的猫咪，是主要的视觉吸引物。",
- "帖子id": "68ff53770000000007000d54",
- "search_word": "实现产品种草 猫咪形象"
- },
- {
- "特征名称": "猫咪",
- "权重": 0.4,
- "所属点": "猫咪穿婴儿连体衣",
- "点描述": "两只猫咪穿着人类婴儿的连体衣（俗称宝宝衫），这是图片中最直接、最主要的视觉冲击点和拟人化道具。",
- "帖子id": "68e9b94d0000000007036a6a",
- "search_word": null
- },
- {
- "特征名称": "猫咪",
- "权重": 0.4,
- "所属点": "猫咪圆润体型",
- "点描述": "两只猫咪体型都较为圆润饱满，脸颊肉感十足，符合大众对宠物可爱、治愈的体型认知。",
- "帖子id": "68e9b94d0000000007036a6a",
- "search_word": null
- },
- {
- "特征名称": "猫咪",
- "权重": 0.3,
- "所属点": "猫咪穿婴儿连体衣",
- "点描述": "两只猫咪被穿上了人类婴儿的连体睡衣，睡衣上印有卡通图案（飞机、昆虫等），这是强烈的拟人化装扮。",
- "帖子id": "68f5976e000000000700dd28",
- "search_word": null
- },
- {
- "特征名称": "宠物",
- "权重": 0.3,
- "所属点": "宠物拟人化身份",
- "点描述": "通过穿衣、睡姿和文字（“宝宝”、“自己生的”）的共同作用，将宠物赋予了人类婴儿或孩子的身份，是核心概念吸引点。",
- "帖子id": "68f5976e000000000700dd28",
- "search_word": "实现产品种草 宠物"
- },
- {
- "特征名称": "猫咪",
- "权重": 0.4,
- "所属点": "圆润的网红猫咪",
- "点描述": "作为表情包主角的猫咪形象，体型圆润，表情夸张，具有高辨识度和流量基础，是主要的视觉吸引物。",
- "帖子id": "6901d072000000000703b6a3",
- "search_word": null
- },
- {
- "特征名称": "猫咪",
- "权重": 0.3,
- "所属点": "猫咪穿婴儿连体衣",
- "点描述": "两只猫咪被主人穿上了人类婴儿的连体衣/睡衣，衣服上印有可爱的动物图案，这是画面最突出的特征，强化了拟人化效果。",
- "帖子id": "68db5bd00000000007015474",
- "search_word": null
- },
- {
- "特征名称": "宠物",
- "权重": 0.3,
- "所属点": "宠物圆润体型",
- "点描述": "猫咪体型较为圆润，穿上紧身的连体衣后，显得更加肉乎乎，突出了视觉上的憨厚和可爱感。",
- "帖子id": "68db5bd00000000007015474",
- "search_word": null
- },
- {
- "特征名称": "宠物猫咪",
- "权重": 1.0,
- "所属点": "宠物猫咪",
- "点描述": "帖子核心内容物，一只毛发蓬松、体型圆润的橘白花色猫咪，是主要的视觉焦点。",
- "帖子id": "68f988f2000000000703ada5",
- "search_word": "实现产品种草 宠物猫咪"
- },
- {
- "特征名称": "猫咪主角形象",
- "权重": 1.0,
- "所属点": "猫咪主角形象",
- "点描述": "表情包的主角是一只体型圆润、表情丰富、毛发为白橘相间的猫咪，是所有梗图的基础视觉元素。",
- "帖子id": "68e0f5750000000007015ff9",
- "search_word": null
- },
- {
- "特征名称": "猫咪形象",
- "权重": 0.5,
- "所属点": "拟人化猫咪形象",
- "点描述": "帖子中所有图片的核心视觉主体，猫咪被赋予人类的表情、姿态和服装（如贝雷帽、眼镜、假发），用于表达人类的欲望和情绪。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": null
- },
- {
- "特征名称": "猫咪主体",
- "权重": 0.4,
- "所属点": "拟人化圆脸猫咪主体",
- "点描述": "表情包的核心载体，一只体型圆润、脸部丰满的猫咪，被赋予人类的服装、道具和行为，作为梗图的主角。",
- "帖子id": "68d76cd100000000120165e4",
- "search_word": "实现产品种草 猫咪主体"
- },
- {
- "特征名称": "猫咪形象",
- "权重": 0.6,
- "所属点": "拟人化猫咪形象",
- "点描述": "图片中所有梗图的主角都是同一只或同类型猫咪，被赋予了人类的服饰、表情和动作，作为梗图的载体。",
- "帖子id": "68f1b573000000000702052e",
- "search_word": null
- },
- {
- "特征名称": "猫咪",
- "权重": 0.4,
- "所属点": "猫咪戴爆炸头假发",
- "点描述": "猫咪头上戴着夸张的、颜色鲜艳（红色和棕色）的爆炸头假发，这是内容中最核心的视觉焦点和造型元素。",
- "帖子id": "690964b20000000007009756",
- "search_word": null
- },
- {
- "特征名称": "猫咪",
- "权重": 0.4,
- "所属点": "猫咪穿鲜艳毛衣",
- "点描述": "猫咪穿着蓝色和黄色的鲜艳毛衣或卫衣，与假发搭配，形成完整的服饰造型。",
- "帖子id": "690964b20000000007009756",
- "search_word": null
- },
- {
- "特征名称": "猫咪",
- "权重": 0.5,
- "所属点": "猫咪照镜子",
- "点描述": "猫咪面对一面小方镜，做出观察自己新造型的动作和姿态。",
- "帖子id": "690964b20000000007009756",
- "search_word": null
- },
- {
- "特征名称": "猫咪出镜",
- "权重": 0.4,
- "所属点": "多猫咪出镜",
- "点描述": "画面中出现了两只猫咪，且都进行了装扮，增加了内容的丰富度和互动性。",
- "帖子id": "690964b20000000007009756",
- "search_word": "实现产品种草 猫咪出镜"
- },
- {
- "特征名称": "猫咪形象",
- "权重": 0.6,
- "所属点": "拟人化猫咪形象",
- "点描述": "表情包的主体是胖乎乎的猫咪，被赋予人类的肢体、表情和服饰（如戴眼镜、穿校服、戴假发），是内容的核心载体。",
- "帖子id": "68e8cac8000000000700da88",
- "search_word": null
- },
- {
- "特征名称": "猫咪形象",
- "权重": 0.6,
- "所属点": "拟人化猫咪形象",
- "点描述": "将一只圆脸、白橘相间的猫咪P上人类的服装和职场道具（如领带、帽子），使其扮演打工人的角色，是内容的主体形象。",
- "帖子id": "68f78b950000000007021a20",
- "search_word": null
- },
- {
- "特征名称": "猫咪形象",
- "权重": 0.5,
- "所属点": "圆润可爱的猫咪形象",
- "点描述": "帖子中作为主角的猫咪，其脸部和体型特征是圆润、肉乎乎的，具有视觉上的可爱和治愈感，是内容的核心具象物。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": null
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "形式/拟人化形式",
- "共同帖子数": 5,
- "Jaccard相似度": 0.3846,
- "特征列表": [
- {
- "特征名称": "拟人化形象",
- "权重": 0.6,
- "所属点": "猫咪拟人化形象",
- "点描述": "使用猫咪作为内容的主角，并赋予其人类的动作、表情和职场身份（如领导、同事、甲方），是内容的核心视觉载体。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "实现产品种草 拟人化形象"
- },
- {
- "特征名称": "拟人化",
- "权重": 0.5,
- "所属点": "拟人化的猫咪形象",
- "点描述": "帖子中所有表情包的主体，是体型圆润、表情丰富、被赋予人类行为和身份（如打工人、领导）的猫咪，是主要的视觉吸引物。",
- "帖子id": "68ff53770000000007000d54",
- "search_word": "实现产品种草 拟人化"
- },
- {
- "特征名称": "拟人化",
- "权重": 0.5,
- "所属点": "拟人化仰卧睡姿",
- "点描述": "猫咪完全仰面朝上躺在床上，四肢放松或微抬，模仿人类婴儿的睡姿，展现出极度的放松和信任感。",
- "帖子id": "68f5976e000000000700dd28",
- "search_word": null
- },
- {
- "特征名称": "拟人化",
- "权重": 0.5,
- "所属点": "拟人化仰卧睡姿",
- "点描述": "猫咪以仰卧的姿势躺在床上，四肢舒展，模仿人类婴儿的睡姿，姿态非常放松和憨厚。",
- "帖子id": "68db5bd00000000007015474",
- "search_word": null
- },
- {
- "特征名称": "拟人服饰",
- "权重": 0.6,
- "所属点": "宠物穿戴拟人服饰",
- "点描述": "猫咪被穿戴了人类风格的服饰，包括一顶棒球帽和一件带有衬衫领及领带的围兜装饰。",
- "帖子id": "68f988f2000000000703ada5",
- "search_word": "实现产品种草 拟人服饰"
- },
- {
- "特征名称": "夸张的拟人化",
- "权重": 1.0,
- "所属点": "夸张的拟人化",
- "点描述": "将猫咪形象进行拟人化处理，使其做出人类的动作、穿戴人类的服饰（如戴围兜、系领带），并配上夸张的表情和文字。",
- "帖子id": "68e0f5750000000007015ff9",
- "search_word": "实现产品种草 夸张的拟人化"
- },
- {
- "特征名称": "拟人化",
- "权重": 0.5,
- "所属点": "拟人化猫咪形象",
- "点描述": "帖子中所有图片的核心视觉主体，猫咪被赋予人类的表情、姿态和服装（如贝雷帽、眼镜、假发），用于表达人类的欲望和情绪。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": null
- },
- {
- "特征名称": "拟人化",
- "权重": 0.35,
- "所属点": "拟人化圆脸猫咪主体",
- "点描述": "表情包的核心载体，一只体型圆润、脸部丰满的猫咪，被赋予人类的服装、道具和行为，作为梗图的主角。",
- "帖子id": "68d76cd100000000120165e4",
- "search_word": null
- },
- {
- "特征名称": "拟人化",
- "权重": 0.4,
- "所属点": "拟人化猫咪形象",
- "点描述": "图片中所有梗图的主角都是同一只或同类型猫咪，被赋予了人类的服饰、表情和动作，作为梗图的载体。",
- "帖子id": "68f1b573000000000702052e",
- "search_word": null
- },
- {
- "特征名称": "宠物拟人化",
- "权重": 1.0,
- "所属点": "宠物拟人化",
- "点描述": "通过让猫咪穿上人类风格的鲜艳高领毛衣，并模拟人类照镜子的场景，赋予了宠物人格化的特征。",
- "帖子id": "69002ba70000000007008bcc",
- "search_word": "实现产品种草 宠物拟人化"
- },
- {
- "特征名称": "拟人化",
- "权重": 0.4,
- "所属点": "拟人化猫咪形象",
- "点描述": "表情包的主体是胖乎乎的猫咪，被赋予人类的肢体、表情和服饰（如戴眼镜、穿校服、戴假发），是内容的核心载体。",
- "帖子id": "68e8cac8000000000700da88",
- "search_word": null
- },
- {
- "特征名称": "拟人化",
- "权重": 0.4,
- "所属点": "拟人化猫咪形象",
- "点描述": "将一只圆脸、白橘相间的猫咪P上人类的服装和职场道具（如领带、帽子），使其扮演打工人的角色，是内容的主体形象。",
- "帖子id": "68f78b950000000007021a20",
- "search_word": null
- },
- {
- "特征名称": "拟人化",
- "权重": 0.4,
- "所属点": "拟人化猫咪表情包",
- "点描述": "将猫咪形象通过P图技术，赋予人类的肢体、服装和夸张表情（如大拇指、校服、墨镜），制作成具有传播性的网络表情包形式。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": null
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "实质/身份与情绪/职场身份与情景/打工人身份",
- "共同帖子数": 3,
- "Jaccard相似度": 0.4286,
- "特征列表": [
- {
- "特征名称": "打工人身份",
- "权重": 0.5,
- "所属点": "打工人身份共鸣",
- "点描述": "内容围绕当代年轻人（打工人）的日常状态展开，包括上班、加班、疲惫、厌倦工作等抽象概念，是帖子的核心主题。",
- "帖子id": "68f0b8140000000007008b05",
- "search_word": "实现产品种草 打工人身份"
- },
- {
- "特征名称": "打工人",
- "权重": 0.3,
- "所属点": "猫咪与打工人的反差",
- "点描述": "将可爱、慵懒的猫咪形象与苦逼、疲惫的打工人身份进行结合，形成强烈的反差和幽默感，是主要的表现手法。",
- "帖子id": "68f0b8140000000007008b05",
- "search_word": "实现产品种草 打工人"
- },
- {
- "特征名称": "打工人身份共鸣",
- "权重": 1.0,
- "所属点": "打工人身份共鸣",
- "点描述": "帖子主题和文字内容（如“打工人回归”、“早出晚归”、“节后工作”）直接指向职场人士的共同经历和身份认同，引起受众的心理连接。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "实现产品种草 打工人身份共鸣"
- },
- {
- "特征名称": "打工人身份",
- "权重": 0.6,
- "所属点": "打工人身份共鸣",
- "点描述": "内容围绕职场生活、加班、熬夜、早出晚归、赶DDL等打工人的日常经历和状态展开，引发目标群体的身份认同。",
- "帖子id": "68ff53770000000007000d54",
- "search_word": null
- },
- {
- "特征名称": "打工人/抽象人身份",
- "权重": 1.0,
- "所属点": "打工人/抽象人身份",
- "点描述": "表达了“打工人”或“抽象人”（指生活充满荒谬和无奈感的人）的身份认知和生活状态，是表情包的主题概念。",
- "帖子id": "68e0f5750000000007015ff9",
- "search_word": "实现产品种草 打工人/抽象人身份"
- },
- {
- "特征名称": "打工人/社畜",
- "权重": 0.4,
- "所属点": "打工人/社畜共鸣",
- "点描述": "文案中提及“人生不如意事十之九八”、“上八休一很忙”等，直接与职场人群的疲惫生活状态产生情感连接和共鸣。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": "实现产品种草 打工人/社畜"
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "实质/身份与情绪/情绪共鸣与表达/情绪表达",
- "共同帖子数": 3,
- "Jaccard相似度": 0.5,
- "特征列表": [
- {
- "特征名称": "节后综合症情绪",
- "权重": 1.0,
- "所属点": "节后综合症情绪",
- "点描述": "表达了对假期的怀念、不想上班、疲惫、作息紊乱和工作压力大等节后回归工作时普遍存在的负面心理状态和感受。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "实现产品种草 节后综合症情绪"
- },
- {
- "特征名称": "负面情绪表达",
- "权重": 0.7,
- "所属点": "职场负面情绪表达",
- "点描述": "表达了疲惫、崩溃、无奈、愤怒、脸垮、被晒出色差等与高压工作相关的负面心理和生理状态。",
- "帖子id": "68ff53770000000007000d54",
- "search_word": "实现产品种草 负面情绪表达"
- },
- {
- "特征名称": "渴望一夜暴富",
- "权重": 1.0,
- "所属点": "渴望一夜暴富",
- "点描述": "图片和文字中直接表达了对巨额财富的追求（如“一个亿”、“一夜暴富”），以及将金钱视为交往对象的幽默态度。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "实现产品种草 渴望一夜暴富"
- },
- {
- "特征名称": "自我肯定",
- "权重": 0.6,
- "所属点": "自我肯定的情绪价值",
- "点描述": "文案强调“只有你才能定义你自己”、“加倍肯定你”，满足消费者对自我认同和肯定，对抗外界否定的深层情感需求。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": "实现产品种草 自我肯定"
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "实质/产品与营销/具体产品实体/餐饮美食实体",
- "共同帖子数": 3,
- "Jaccard相似度": 0.6,
- "特征列表": [
- {
- "特征名称": "肯德基薄脆金沙鸡翅",
- "权重": 1.0,
- "所属点": "肯德基薄脆金沙鸡翅",
- "点描述": "帖子推广的核心产品，即肯德基全新薄脆金沙鸡翅，是商业信息的载体。",
- "帖子id": "68e0f5750000000007015ff9",
- "search_word": "实现产品种草 肯德基薄脆金沙鸡翅"
- },
- {
- "特征名称": "青稞系列产品",
- "权重": 1.0,
- "所属点": "青稞系列产品",
- "点描述": "图片和文字中多次强调了CoCo的“青稞系列”奶茶，包括青稞红豆牛奶、青稞裸奶茶等，是具体的商品信息。",
- "帖子id": "68f78b950000000007021a20",
- "search_word": "实现产品种草 青稞系列产品"
- },
- {
- "特征名称": "奶茶",
- "权重": 0.3,
- "所属点": "奶茶作为安慰剂",
- "点描述": "帖子中将奶茶作为应对职场失落和被排挤情绪的补偿和自我安慰手段（“怒点三杯奶茶安慰一下自己”）。",
- "帖子id": "68f78b950000000007021a20",
- "search_word": "实现产品种草 奶茶"
- },
- {
- "特征名称": "品牌美食",
- "权重": 0.4,
- "所属点": "品牌美食促销植入",
- "点描述": "帖子中直接植入了必胜客、达美乐、星巴克等品牌的具体产品、价格和“淘宝闪购超抢手”的促销活动信息。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": "实现产品种草 品牌美食"
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "实质/产品与营销/营销促销场景/价格与促销信息",
- "共同帖子数": 3,
- "Jaccard相似度": 0.6,
- "特征列表": [
- {
- "特征名称": "优惠套餐信息",
- "权重": 1.0,
- "所属点": "优惠套餐信息",
- "点描述": "图片中明确提供了11月10日自选三款鸡翅/鸡腿只需41.9元的促销信息。",
- "帖子id": "68e0f5750000000007015ff9",
- "search_word": "实现产品种草 优惠套餐信息"
- },
- {
- "特征名称": "高价",
- "权重": 0.4,
- "所属点": "闲置变现高价",
- "点描述": "图片展示了27,000元的回收竞价结果和转账截图，提供了闲置物品可以获得高额现金回报的真实凭证。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "实现产品种草 高价"
- },
- {
- "特征名称": "促销",
- "权重": 0.4,
- "所属点": "品牌美食促销植入",
- "点描述": "帖子中直接植入了必胜客、达美乐、星巴克等品牌的具体产品、价格和“淘宝闪购超抢手”的促销活动信息。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": "实现产品种草 促销"
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "形式/梗图表情包形式",
- "共同帖子数": 3,
- "Jaccard相似度": 0.375,
- "特征列表": [
- {
- "特征名称": "梗图/表情包形式",
- "权重": 1.0,
- "所属点": "梗图/表情包形式",
- "点描述": "整个帖子以多张配有大字文案的拼贴式图片（即梗图或表情包）呈现，这是内容的主要表达载体和风格特征。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "实现产品种草 梗图/表情包形式"
- },
- {
- "特征名称": "梗",
- "权重": 0.6,
- "所属点": "经典文学梗",
- "点描述": "引用余华及其作品《活着》，将悲剧文学的意境与打工人的苦难生活进行对比和联想，形成反差幽默。",
- "帖子id": "68ff53770000000007000d54",
- "search_word": "实现产品种草 梗"
- },
- {
- "特征名称": "猫咪梗图",
- "权重": 0.7,
- "所属点": "系列化猫咪梗图",
- "点描述": "帖子由多张以同一只猫咪为主角，配上文字的表情包组成，形成一个连贯的叙事系列，增强了内容的完整性和可传播性。",
- "帖子id": "6901d072000000000703b6a3",
- "search_word": "实现产品种草 猫咪梗图"
- },
- {
- "特征名称": "产品融入梗图",
- "权重": 1.0,
- "所属点": "产品融入梗图",
- "点描述": "将肯德基炸鸡产品（鸡腿、鸡翅）直接P到猫咪手中或嘴边，实现产品与表情包场景的无缝结合。",
- "帖子id": "68e0f5750000000007015ff9",
- "search_word": "实现产品种草 产品融入梗图"
- },
- {
- "特征名称": "幽默梗图表达",
- "权重": 1.0,
- "所属点": "幽默梗图表达",
- "点描述": "使用夸张的猫咪表情包和文字梗（如“碰壁是人民币”、“钱辈请和我交往”）来表达对金钱的渴望，增强内容的趣味性。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "实现产品种草 幽默梗图表达"
- },
- {
- "特征名称": "梗图结构",
- "权重": 0.5,
- "所属点": "上下对比梗图结构",
- "点描述": "所有图片都采用“这是A / 这是B”的上下分栏结构，通过对比或并置来构建笑点和文字游戏。",
- "帖子id": "68f1b573000000000702052e",
- "search_word": "实现产品种草 梗图结构"
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "形式/反差对比形式",
- "共同帖子数": 3,
- "Jaccard相似度": 0.2308,
- "特征列表": [
- {
- "特征名称": "反差",
- "权重": 0.4,
- "所属点": "猫咪与打工人的反差",
- "点描述": "将可爱、慵懒的猫咪形象与苦逼、疲惫的打工人身份进行结合，形成强烈的反差和幽默感，是主要的表现手法。",
- "帖子id": "68f0b8140000000007008b05",
- "search_word": "实现产品种草 反差"
- },
- {
- "特征名称": "幽默反差表达",
- "权重": 1.0,
- "所属点": "幽默反差表达",
- "点描述": "通过可爱圆润的猫咪形象与严肃/痛苦的职场主题、以及夸张的自嘲文案（如“命里无时我强求”）形成对比，产生轻松幽默的效果。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "实现产品种草 幽默反差表达"
- },
- {
- "特征名称": "反差呈现",
- "权重": 0.6,
- "所属点": "表情反差呈现",
- "点描述": "两只猫咪的表情形成对比：一只（蓝白）表情无辜、好奇或放松；另一只（橘白）表情略显严肃或不悦，这种表情差异带来了幽默和戏剧性的效果。",
- "帖子id": "68e9b94d0000000007036a6a",
- "search_word": "实现产品种草 反差呈现"
- },
- {
- "特征名称": "反差",
- "权重": 0.6,
- "所属点": "规则与现实的反差",
- "点描述": "标题声称“原则上我是不让小猫上床的”，但图片显示猫咪不仅上床，还穿着衣服以拟人化的姿态睡觉，形成了规则设定与实际溺爱的幽默对比。",
- "帖子id": "68f5976e000000000700dd28",
- "search_word": null
- },
- {
- "特征名称": "人设反差对比",
- "权重": 1.0,
- "所属点": "人设反差对比",
- "点描述": "通过“别人以为的”（没心机/嘴巴严）与“实际是”（没听懂/记不住）的对比，制造戏剧性和幽默感。",
- "帖子id": "6901d072000000000703b6a3",
- "search_word": "实现产品种草 人设反差对比"
- },
- {
- "特征名称": "装扮反差",
- "权重": 0.6,
- "所属点": "严肃表情与装扮反差",
- "点描述": "猫咪的眼神和表情相对平静或严肃，与它滑稽的拟人化装扮形成了视觉上的反差和幽默感。",
- "帖子id": "68f988f2000000000703ada5",
- "search_word": "实现产品种草 装扮反差"
- },
- {
- "特征名称": "情绪反差",
- "权重": 0.5,
- "所属点": "文字梗与情绪反差",
- "点描述": "文字内容常采用前半句积极/鸡汤，后半句转折/自嘲的结构，形成幽默的反差效果（如“苦一点也愿意，苦太多就算了”）。",
- "帖子id": "68e0f5750000000007015ff9",
- "search_word": "实现产品种草 情绪反差"
- },
- {
- "特征名称": "对比",
- "权重": 0.4,
- "所属点": "情感/价值观对比",
- "点描述": "通过文字和视觉元素将“以前只追求爱情”与“现在只想一夜暴富”进行对比，突出当下价值观的转变，形成反差效果。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "实现产品种草 对比"
- },
- {
- "特征名称": "上下对比",
- "权重": 0.5,
- "所属点": "上下对比梗图结构",
- "点描述": "所有图片都采用“这是A / 这是B”的上下分栏结构，通过对比或并置来构建笑点和文字游戏。",
- "帖子id": "68f1b573000000000702052e",
- "search_word": "实现产品种草 上下对比"
- },
- {
- "特征名称": "反差",
- "权重": 0.5,
- "所属点": "表情与造型的反差",
- "点描述": "猫咪严肃、不屑或略带不悦的表情，与滑稽、夸张的爆炸头造型形成强烈的视觉和情绪对比反差。",
- "帖子id": "690964b20000000007009756",
- "search_word": null
- },
- {
- "特征名称": "反差/对比手法",
- "权重": 1.0,
- "所属点": "反差/对比手法",
- "点描述": "利用猫咪的可爱、萌系形象与文案中略显“强势”（如“把他推给我，我打字快”）或“心机”的对话内容形成对比，制造趣味和反差效果。",
- "帖子id": "68e8cac8000000000700da88",
- "search_word": "实现产品种草 反差/对比手法"
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "实质/身份与情绪/情绪共鸣与表达/情绪共鸣",
- "共同帖子数": 2,
- "Jaccard相似度": 0.2857,
- "特征列表": [
- {
- "特征名称": "共鸣",
- "权重": 0.5,
- "所属点": "打工人身份共鸣",
- "点描述": "内容围绕当代年轻人（打工人）的日常状态展开，包括上班、加班、疲惫、厌倦工作等抽象概念，是帖子的核心主题。",
- "帖子id": "68f0b8140000000007008b05",
- "search_word": "实现产品种草 共鸣"
- },
- {
- "特征名称": "共鸣",
- "权重": 0.4,
- "所属点": "打工人身份共鸣",
- "点描述": "内容围绕职场生活、加班、熬夜、早出晚归、赶DDL等打工人的日常经历和状态展开，引发目标群体的身份认同。",
- "帖子id": "68ff53770000000007000d54",
- "search_word": null
- },
- {
- "特征名称": "负面情绪共鸣",
- "权重": 1.0,
- "所属点": "负面情绪共鸣",
- "点描述": "表达了疲惫、无奈、愤怒、自暴自弃等一系列负面情绪和心理状态，与当代年轻人生活压力大的状态产生共鸣。",
- "帖子id": "68e0f5750000000007015ff9",
- "search_word": "实现产品种草 负面情绪共鸣"
- },
- {
- "特征名称": "共鸣",
- "权重": 0.6,
- "所属点": "打工人/社畜共鸣",
- "点描述": "文案中提及“人生不如意事十之九八”、“上八休一很忙”等，直接与职场人群的疲惫生活状态产生情感连接和共鸣。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": null
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "实质/身份与情绪/情绪共鸣与表达/情感价值观",
- "共同帖子数": 2,
- "Jaccard相似度": 0.4,
- "特征列表": [
- {
- "特征名称": "情感/价值观",
- "权重": 0.6,
- "所属点": "情感/价值观对比",
- "点描述": "通过文字和视觉元素将“以前只追求爱情”与“现在只想一夜暴富”进行对比，突出当下价值观的转变，形成反差效果。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "实现产品种草 情感/价值观"
- },
- {
- "特征名称": "情绪价值",
- "权重": 0.4,
- "所属点": "自我肯定的情绪价值",
- "点描述": "文案强调“只有你才能定义你自己”、“加倍肯定你”，满足消费者对自我认同和肯定，对抗外界否定的深层情感需求。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": "实现产品种草 情绪价值"
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "实质/身份与情绪/社会现实概念/社会行为与思潮",
- "共同帖子数": 2,
- "Jaccard相似度": 0.4,
- "特征列表": [
- {
- "特征名称": "消费主义",
- "权重": 0.5,
- "所属点": "消费主义与现实矛盾",
- "点描述": "文字和图片表达了“一发工资忍不住买买买”、“买回来又不咋用”、“月底哭穷”等冲动消费后的财务困境和矛盾状态。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "实现产品种草 消费主义"
- },
- {
- "特征名称": "社交化",
- "权重": 0.3,
- "所属点": "社交化约饭场景",
- "点描述": "通过“要一起吃饭吗”、“下午有空吗”等对话式文案，模拟朋友之间约饭的社交场景和行为引导，将美食与社交活动关联。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": "实现产品种草 社交化"
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "实质/产品与营销/用户痛点与需求",
- "共同帖子数": 2,
- "Jaccard相似度": 0.4,
- "特征列表": [
- {
- "特征名称": "闲置变现",
- "权重": 0.6,
- "所属点": "闲置变现高价",
- "点描述": "图片展示了27,000元的回收竞价结果和转账截图，提供了闲置物品可以获得高额现金回报的真实凭证。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "实现产品种草 闲置变现"
- },
- {
- "特征名称": "美食奖励",
- "权重": 0.6,
- "所属点": "具象化美食奖励",
- "点描述": "提出“吃顿大餐解决问题”的解决方案，并具象化展示了烤鸡、披萨、意面、咖啡等具体食物作为自我犒劳的内容。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": "实现产品种草 美食奖励"
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "实质/产品与营销/营销促销场景",
- "共同帖子数": 2,
- "Jaccard相似度": 0.4,
- "特征列表": [
- {
- "特征名称": "产品展示",
- "权重": 0.3,
- "所属点": "妮维雅630产品展示",
- "点描述": "图片中多次清晰展示了妮维雅LUMINOUS 630系列护肤品的瓶身和包装，是内容植入的具体商品实体。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "实现产品种草 产品展示"
- },
- {
- "特征名称": "财富符号",
- "权重": 0.5,
- "所属点": "财富符号具象化",
- "点描述": "图片中出现的金钱、金条、人民币墙、存折等具体物，作为视觉元素，代表了对财富的强烈渴望和追求。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "实现产品种草 财富符号"
- },
- {
- "特征名称": "二手回收场景",
- "权重": 1.0,
- "所属点": "二手回收场景",
- "点描述": "图片中出现的回收店（爱回收）的黄色背景、回收箱和店面布局，作为故事发生和解决消费困境的背景环境。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "实现产品种草 二手回收场景"
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "形式/梗图表情包形式/梗图制作与载体",
- "共同帖子数": 2,
- "Jaccard相似度": 0.3333,
- "特征列表": [
- {
- "特征名称": "表情包/梗图载体",
- "权重": 1.0,
- "所属点": "表情包/梗图载体",
- "点描述": "内容以多张表情包（梗图）的形式呈现，结合了文字和图像，是主要的传播和表达载体。",
- "帖子id": "68e0f5750000000007015ff9",
- "search_word": "实现产品种草 表情包/梗图载体"
- },
- {
- "特征名称": "表情包制作形式",
- "权重": 1.0,
- "所属点": "表情包制作形式",
- "点描述": "采用白色背景、主体突出、配以粗体大字文案的经典表情包制作模式，符合社交媒体的传播习惯，便于用户保存和使用。",
- "帖子id": "68d76cd100000000120165e4",
- "search_word": "实现产品种草 表情包制作形式"
- },
- {
- "特征名称": "梗图/Meme制作",
- "权重": 1.0,
- "所属点": "梗图/Meme制作",
- "点描述": "帖子以多格漫画形式，结合夸张的表情符号、文字气泡和拼贴技术，制作成符合网络传播习惯的Meme（梗图）。",
- "帖子id": "68f78b950000000007021a20",
- "search_word": "实现产品种草 梗图/Meme制作"
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "形式/具象化形式",
- "共同帖子数": 2,
- "Jaccard相似度": 0.3333,
- "特征列表": [
- {
- "特征名称": "具象化",
- "权重": 0.5,
- "所属点": "财富符号具象化",
- "点描述": "图片中出现的金钱、金条、人民币墙、存折等具体物，作为视觉元素，代表了对财富的强烈渴望和追求。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "实现产品种草 具象化"
- },
- {
- "特征名称": "具象化",
- "权重": 0.6,
- "所属点": "日常概念的具象化",
- "点描述": "梗图将抽象的、日常的概念（如礼貌、事实、小丑身份）通过猫咪的行为和道具具象化呈现。",
- "帖子id": "68f1b573000000000702052e",
- "search_word": null
- },
- {
- "特征名称": "具象化",
- "权重": 0.4,
- "所属点": "具象化美食奖励",
- "点描述": "提出“吃顿大餐解决问题”的解决方案，并具象化展示了烤鸡、披萨、意面、咖啡等具体食物作为自我犒劳的内容。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": null
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "实质/猫咪主体/猫咪神态与动作/猫咪表情特征",
- "共同帖子数": 1,
- "Jaccard相似度": 0.1111,
- "特征列表": [
- {
- "特征名称": "表情",
- "权重": 0.4,
- "所属点": "表情反差呈现",
- "点描述": "两只猫咪的表情形成对比：一只（蓝白）表情无辜、好奇或放松；另一只（橘白）表情略显严肃或不悦，这种表情差异带来了幽默和戏剧性的效果。",
- "帖子id": "68e9b94d0000000007036a6a",
- "search_word": "实现产品种草 表情"
- },
- {
- "特征名称": "严肃表情",
- "权重": 0.4,
- "所属点": "严肃表情与装扮反差",
- "点描述": "猫咪的眼神和表情相对平静或严肃，与它滑稽的拟人化装扮形成了视觉上的反差和幽默感。",
- "帖子id": "68f988f2000000000703ada5",
- "search_word": "实现产品种草 严肃表情"
- },
- {
- "特征名称": "表情",
- "权重": 0.25,
- "所属点": "表情与造型的反差",
- "点描述": "猫咪严肃、不屑或略带不悦的表情，与滑稽、夸张的爆炸头造型形成强烈的视觉和情绪对比反差。",
- "帖子id": "690964b20000000007009756",
- "search_word": null
- },
- {
- "特征名称": "猫咪夸张表情",
- "权重": 1.0,
- "所属点": "猫咪夸张表情",
- "点描述": "猫咪在镜中展现出多种富有戏剧性的表情和姿态，包括大张嘴打哈欠（图3）和眯眼怪笑（图1）等，具有强烈的视觉冲击力。",
- "帖子id": "69002ba70000000007008bcc",
- "search_word": "实现产品种草 猫咪夸张表情"
- },
- {
- "特征名称": "猫咪表情包",
- "权重": 0.6,
- "所属点": "拟人化猫咪表情包",
- "点描述": "将猫咪形象通过P图技术，赋予人类的肢体、服装和夸张表情（如大拇指、校服、墨镜），制作成具有传播性的网络表情包形式。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": "实现产品种草 猫咪表情包"
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "实质/身份与情绪",
- "共同帖子数": 1,
- "Jaccard相似度": 0.125,
- "特征列表": [
- {
- "特征名称": "健忘与抗压主题",
- "权重": 1.0,
- "所属点": "健忘与抗压主题",
- "点描述": "内容围绕“健忘”这一抽象概念展开，将其解读为一种无心机、能抗压的生存状态，是内容的核心话题。",
- "帖子id": "6901d072000000000703b6a3",
- "search_word": "实现产品种草 健忘与抗压主题"
- },
- {
- "特征名称": "主人对猫的宠溺",
- "权重": 1.0,
- "所属点": "主人对猫的宠溺",
- "点描述": "结合文字“原则上我是不让小猫上床的，但孩子们不给上就闹，真拿它们没办法”，体现了主人对猫咪的极度宠爱和最终的妥协，展现了人宠关系的亲密状态。",
- "帖子id": "68db5bd00000000007015474",
- "search_word": "实现产品种草 主人对猫的宠溺"
- },
- {
- "特征名称": "身份代入",
- "权重": 0.6,
- "所属点": "自嘲式身份代入",
- "点描述": "图片内容涉及“小丑”和“孤鸡（孤儿）”等具有负面或自嘲意味的身份，引发消费者对自身经历或状态的联想和共鸣。",
- "帖子id": "68f1b573000000000702052e",
- "search_word": "实现产品种草 身份代入"
- },
- {
- "特征名称": "安慰剂",
- "权重": 0.7,
- "所属点": "奶茶作为安慰剂",
- "点描述": "帖子中将奶茶作为应对职场失落和被排挤情绪的补偿和自我安慰手段（“怒点三杯奶茶安慰一下自己”）。",
- "帖子id": "68f78b950000000007021a20",
- "search_word": "实现产品种草 安慰剂"
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "实质/身份与情绪/职场身份与情景",
- "共同帖子数": 1,
- "Jaccard相似度": 0.2,
- "特征列表": [
- {
- "特征名称": "职场边缘人身份",
- "权重": 1.0,
- "所属点": "职场边缘人身份",
- "点描述": "帖子通过“开会没叫我”、“我不在群里”、“团建没人通知”等情景，刻画了在职场中缺乏存在感、被排除在核心圈子之外的底层员工身份，引发消费者共鸣。",
- "帖子id": "68f78b950000000007021a20",
- "search_word": "实现产品种草 职场边缘人身份"
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "实质/身份与情绪/职场身份与情景/职场情景",
- "共同帖子数": 1,
- "Jaccard相似度": 0.1667,
- "特征列表": [
- {
- "特征名称": "职场",
- "权重": 0.3,
- "所属点": "职场负面情绪表达",
- "点描述": "表达了疲惫、崩溃、无奈、愤怒、脸垮、被晒出色差等与高压工作相关的负面心理和生理状态。",
- "帖子id": "68ff53770000000007000d54",
- "search_word": "实现产品种草 职场"
- },
- {
- "特征名称": "职场",
- "权重": 0.4,
- "所属点": "职场情景化演绎",
- "点描述": "通过多张图片构建了如开会、同事对话、被领导训斥等具体的职场场景，增强内容的代入感和真实性。",
- "帖子id": "68ff53770000000007000d54",
- "search_word": null
- },
- {
- "特征名称": "职场情景共鸣",
- "权重": 1.0,
- "所属点": "职场情景共鸣",
- "点描述": "帖子中描述的“开会”、“点奶茶群”、“团建”等是日常办公室场景，这些具体的情景细节容易引起打工人群体的代入感。",
- "帖子id": "68f78b950000000007021a20",
- "search_word": "实现产品种草 职场情景共鸣"
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "实质/身份与情绪/生理状态与行为/疲惫与熬夜状态",
- "共同帖子数": 1,
- "Jaccard相似度": 0.1667,
- "特征列表": [
- {
- "特征名称": "疲惫状态",
- "权重": 0.6,
- "所属点": "夸张的疲惫状态",
- "点描述": "图片中的猫咪表情极度夸张，如张大嘴巴打哈欠、面部扭曲、眼神绝望，表达了被工作榨干的、极度厌倦的精神状态。",
- "帖子id": "68f0b8140000000007008b05",
- "search_word": "实现产品种草 疲惫状态"
- },
- {
- "特征名称": "熬夜",
- "权重": 0.5,
- "所属点": "熬夜导致的肌肤问题",
- "点描述": "文字中提到了熬夜加班带来的肌肤暗沉、干纹、敏敏肌等具体的皮肤状态问题，是引出产品植入的现实痛点。",
- "帖子id": "68f0b8140000000007008b05",
- "search_word": "实现产品种草 熬夜"
- },
- {
- "特征名称": "疲惫动作",
- "权重": 0.6,
- "所属点": "夸张的疲惫动作",
- "点描述": "猫咪张大嘴打哈欠、被文件压垮、惊恐逃跑等，通过夸张的肢体语言和面部表情，具象化了打工人的疲惫和无奈状态。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "实现产品种草 疲惫动作"
- },
- {
- "特征名称": "熬夜",
- "权重": 0.5,
- "所属点": "熬夜导致皮肤暗沉",
- "点描述": "文字和图片提及“熬夜到三点半”、“暗沉蜡黄的脸色”、“满脸油光”，聚焦于熬夜对皮肤状态造成的负面影响，即皮肤问题本身。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": null
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "实质/身份与情绪/社会现实概念/现实矛盾与规则",
- "共同帖子数": 1,
- "Jaccard相似度": 0.1667,
- "特征列表": [
- {
- "特征名称": "规则与现实",
- "权重": 0.4,
- "所属点": "规则与现实的反差",
- "点描述": "标题声称“原则上我是不让小猫上床的”，但图片显示猫咪不仅上床，还穿着衣服以拟人化的姿态睡觉，形成了规则设定与实际溺爱的幽默对比。",
- "帖子id": "68f5976e000000000700dd28",
- "search_word": "实现产品种草 规则与现实"
- },
- {
- "特征名称": "现实矛盾",
- "权重": 0.5,
- "所属点": "消费主义与现实矛盾",
- "点描述": "文字和图片表达了“一发工资忍不住买买买”、“买回来又不咋用”、“月底哭穷”等冲动消费后的财务困境和矛盾状态。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "实现产品种草 现实矛盾"
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "实质/产品与营销/具体产品实体",
- "共同帖子数": 1,
- "Jaccard相似度": 0.1667,
- "特征列表": [
- {
- "特征名称": "奢侈品闲置物",
- "权重": 1.0,
- "所属点": "奢侈品闲置物",
- "点描述": "图片中出现的香奈儿、LV等名牌包，是用户进行“断舍离”和回收变现的具体对象，代表了冲动消费的产物。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "实现产品种草 奢侈品闲置物"
- },
- {
- "特征名称": "OPPO Find X9手机",
- "权重": 1.0,
- "所属点": "OPPO Find X9手机",
- "点描述": "在谐音梗图的下半部分，植入了OPPO Find X9手机的图片和名称，作为梗图的“梗”或“结果”。",
- "帖子id": "68f1b573000000000702052e",
- "search_word": "实现产品种草 OPPO Find X9手机"
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "实质/产品与营销/具体产品实体/美妆个护实体",
- "共同帖子数": 1,
- "Jaccard相似度": 0.1111,
- "特征列表": [
- {
- "特征名称": "韩束金刚侠面膜",
- "权重": 1.0,
- "所属点": "韩束金刚侠面膜",
- "点描述": "图片中明确出现了“KANS”字样的产品包装，以及猫咪敷着金色的面膜，是具体的植入产品，作为熬夜后的补救措施出现。",
- "帖子id": "68f0b8140000000007008b05",
- "search_word": "实现产品种草 韩束金刚侠面膜"
- },
- {
- "特征名称": "妮维雅630",
- "权重": 0.7,
- "所属点": "妮维雅630产品展示",
- "点描述": "图片中多次清晰展示了妮维雅LUMINOUS 630系列护肤品的瓶身和包装，是内容植入的具体商品实体。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "实现产品种草 妮维雅630"
- },
- {
- "特征名称": "护肤品",
- "权重": 0.5,
- "所属点": "护肤品产品植入",
- "点描述": "图片中直接展示了KANS 377美白祛斑产品的包装盒和精华管，作为内容的一部分，与“脸都熬垮了”的痛点相关联。",
- "帖子id": "68ff53770000000007000d54",
- "search_word": null
- },
- {
- "特征名称": "曼秀雷敦薄荷膏",
- "权重": 1.0,
- "所属点": "曼秀雷敦薄荷膏",
- "点描述": "在描述因健忘导致感冒的情境中，植入的绿色小罐装薄荷膏产品，作为解决鼻塞问题的具体物。",
- "帖子id": "6901d072000000000703b6a3",
- "search_word": "实现产品种草 曼秀雷敦薄荷膏"
- },
- {
- "特征名称": "护舒宝液体卫生巾",
- "权重": 1.0,
- "所属点": "护舒宝液体卫生巾",
- "点描述": "具体的商品植入，作为道具或文案核心出现在多张图片中，并伴随产品功能介绍（如干爽、多长度可选）。",
- "帖子id": "68e8cac8000000000700da88",
- "search_word": "实现产品种草 护舒宝液体卫生巾"
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "实质/产品与营销/用户痛点与需求/肌肤护理需求",
- "共同帖子数": 1,
- "Jaccard相似度": 0.1667,
- "特征列表": [
- {
- "特征名称": "肌肤问题",
- "权重": 0.5,
- "所属点": "熬夜导致的肌肤问题",
- "点描述": "文字中提到了熬夜加班带来的肌肤暗沉、干纹、敏敏肌等具体的皮肤状态问题，是引出产品植入的现实痛点。",
- "帖子id": "68f0b8140000000007008b05",
- "search_word": "实现产品种草 肌肤问题"
- },
- {
- "特征名称": "皮肤暗沉",
- "权重": 0.5,
- "所属点": "熬夜导致皮肤暗沉",
- "点描述": "文字和图片提及“熬夜到三点半”、“暗沉蜡黄的脸色”、“满脸油光”，聚焦于熬夜对皮肤状态造成的负面影响，即皮肤问题本身。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "实现产品种草 皮肤暗沉"
- },
- {
- "特征名称": "改善暗沉美白需求",
- "权重": 1.0,
- "所属点": "改善暗沉美白需求",
- "点描述": "关键点聚焦于产品承诺解决的核心护肤需求——改善肤色不均、提亮肤色、保持皮肤透亮白皙的功效。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "实现产品种草 改善暗沉美白需求"
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "实质/产品与营销/产品特性描述",
- "共同帖子数": 1,
- "Jaccard相似度": 0.1667,
- "特征列表": [
- {
- "特征名称": "薄脆爆汁口感",
- "权重": 1.0,
- "所属点": "薄脆爆汁口感",
- "点描述": "描述了新品炸鸡的口感特征，强调其“薄脆”、“爆汁”的本质属性，是产品的主要卖点之一。",
- "帖子id": "68e0f5750000000007015ff9",
- "search_word": "实现产品种草 薄脆爆汁口感"
- },
- {
- "特征名称": "金沙风味",
- "权重": 1.0,
- "所属点": "金沙风味",
- "点描述": "描述了新品炸鸡的口味特征，即带有“金沙”和“芝麻香”的风味。",
- "帖子id": "68e0f5750000000007015ff9",
- "search_word": "实现产品种草 金沙风味"
- },
- {
- "特征名称": "ColorOS 16系统特性",
- "权重": 1.0,
- "所属点": "ColorOS 16系统特性",
- "点描述": "通过文字描述和系统界面截图，宣传ColorOS 16系统流畅、支持跨屏互联、Mac原生操作等功能特性。",
- "帖子id": "68f1b573000000000702052e",
- "search_word": "实现产品种草 ColorOS 16系统特性"
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "实质/场景与道具/环境场景",
- "共同帖子数": 1,
- "Jaccard相似度": 0.1429,
- "特征列表": [
- {
- "特征名称": "床单背景",
- "权重": 0.4,
- "所属点": "卡通图案床单背景",
- "点描述": "床单上印有小熊、兔子等可爱的卡通图案，作为背景元素，与猫咪的婴儿装扮相呼应，营造出童趣的氛围。",
- "帖子id": "68f5976e000000000700dd28",
- "search_word": "实现产品种草 床单背景"
- },
- {
- "特征名称": "办公桌与电脑场景",
- "权重": 1.0,
- "所属点": "办公桌与电脑场景",
- "点描述": "在描述感冒和健忘的情境中，猫咪坐在办公桌前，背景是电脑屏幕和键盘，暗示打工人的日常工作环境。",
- "帖子id": "6901d072000000000703b6a3",
- "search_word": "实现产品种草 办公桌与电脑场景"
- },
- {
- "特征名称": "约饭场景",
- "权重": 0.7,
- "所属点": "社交化约饭场景",
- "点描述": "通过“要一起吃饭吗”、“下午有空吗”等对话式文案，模拟朋友之间约饭的社交场景和行为引导，将美食与社交活动关联。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": "实现产品种草 约饭场景"
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "形式/梗图表情包形式/梗图视觉风格",
- "共同帖子数": 1,
- "Jaccard相似度": 0.1429,
- "特征列表": [
- {
- "特征名称": "梗图/表情包风格",
- "权重": 1.0,
- "所属点": "梗图/表情包风格",
- "点描述": "图片采用拼贴、粗糙的边缘处理、夸张的文字和表情，符合互联网流行的梗图和表情包制作风格，具有传播性。",
- "帖子id": "68f0b8140000000007008b05",
- "search_word": "实现产品种草 梗图/表情包风格"
- },
- {
- "特征名称": "表情包/梗图风格",
- "权重": 1.0,
- "所属点": "表情包/梗图风格",
- "点描述": "采用大头贴、夸张字体、闪光背景和贴图元素等制作手法，符合网络流行表情包和梗图的视觉特征和传播形式。",
- "帖子id": "68e8cac8000000000700da88",
- "search_word": "实现产品种草 表情包/梗图风格"
- },
- {
- "特征名称": "梗图/表情包视觉风格",
- "权重": 1.0,
- "所属点": "梗图/表情包视觉风格",
- "点描述": "整体采用高饱和度背景、粗体大字、夸张P图和Emoji元素的视觉风格，符合网络流行梗图的传播特征和幽默感。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": "实现产品种草 梗图/表情包视觉风格"
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "形式/视觉风格形式/整体视觉风格/可爱风格",
- "共同帖子数": 1,
- "Jaccard相似度": 0.1667,
- "特征列表": [
- {
- "特征名称": "可爱的风格",
- "权重": 0.7,
- "所属点": "极致可爱的风格",
- "点描述": "通过高度修饰性的装扮（婴儿服）和场景布置（卡通床单），刻意营造出一种强烈的、萌系化的视觉风格。",
- "帖子id": "68f5976e000000000700dd28",
- "search_word": "实现产品种草 可爱的风格"
- },
- {
- "特征名称": "圆润可爱",
- "权重": 0.5,
- "所属点": "圆润可爱的猫咪形象",
- "点描述": "帖子中作为主角的猫咪，其脸部和体型特征是圆润、肉乎乎的，具有视觉上的可爱和治愈感，是内容的核心具象物。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": "实现产品种草 圆润可爱"
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "形式/夸张与幽默形式",
- "共同帖子数": 1,
- "Jaccard相似度": 0.2,
- "特征列表": [
- {
- "特征名称": "情绪化戏剧表达",
- "权重": 1.0,
- "所属点": "情绪化戏剧表达",
- "点描述": "通过猫咪夸张的表情、持枪的动作（图3）以及文字中“怒点三杯”的描述，以戏剧化和夸张的方式呈现了职场失落和愤怒的情绪。",
- "帖子id": "68f78b950000000007021a20",
- "search_word": "实现产品种草 情绪化戏剧表达"
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "形式/夸张与幽默形式/夸张极致表现",
- "共同帖子数": 1,
- "Jaccard相似度": 0.125,
- "特征列表": [
- {
- "特征名称": "夸张",
- "权重": 0.4,
- "所属点": "夸张的疲惫状态",
- "点描述": "图片中的猫咪表情极度夸张，如张大嘴巴打哈欠、面部扭曲、眼神绝望，表达了被工作榨干的、极度厌倦的精神状态。",
- "帖子id": "68f0b8140000000007008b05",
- "search_word": "实现产品种草 夸张"
- },
- {
- "特征名称": "夸张",
- "权重": 0.4,
- "所属点": "夸张的疲惫动作",
- "点描述": "猫咪张大嘴打哈欠、被文件压垮、惊恐逃跑等，通过夸张的肢体语言和面部表情，具象化了打工人的疲惫和无奈状态。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": null
- },
- {
- "特征名称": "极致",
- "权重": 0.3,
- "所属点": "极致可爱的风格",
- "点描述": "通过高度修饰性的装扮（婴儿服）和场景布置（卡通床单），刻意营造出一种强烈的、萌系化的视觉风格。",
- "帖子id": "68f5976e000000000700dd28",
- "search_word": "实现产品种草 极致"
- },
- {
- "特征名称": "夸张",
- "权重": 0.4,
- "所属点": "夸张的表情和动作",
- "点描述": "猫咪主体被P上极度夸张、戏剧化的面部表情和肢体动作（如张大嘴巴、比耶手势、戴墨镜），增强了视觉冲击力和幽默感。",
- "帖子id": "68e8cac8000000000700da88",
- "search_word": null
- }
- ]
- },
- {
- "来源方向": "目的点→关键点",
- "关联类型": "与关键点的关联",
- "目标分类路径": "形式/植入形式",
- "共同帖子数": 1,
- "Jaccard相似度": 0.1667,
- "特征列表": [
- {
- "特征名称": "产品植入",
- "权重": 0.5,
- "所属点": "护肤品产品植入",
- "点描述": "图片中直接展示了KANS 377美白祛斑产品的包装盒和精华管，作为内容的一部分，与“脸都熬垮了”的痛点相关联。",
- "帖子id": "68ff53770000000007000d54",
- "search_word": "实现产品种草 产品植入"
- },
- {
- "特征名称": "植入",
- "权重": 0.2,
- "所属点": "品牌美食促销植入",
- "点描述": "帖子中直接植入了必胜客、达美乐、星巴克等品牌的具体产品、价格和“淘宝闪购超抢手”的促销活动信息。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": null
- }
- ]
- }
- ]
- },
- {
- "原始特征名称": "提供情绪价值",
- "来源层级": "目的点列表",
- "权重": 0.5,
- "所属点名称": "提供情绪价值，增强粉丝互动",
- "最高匹配信息": {
- "人设特征名称": "情绪价值",
- "人设特征层级": "关键点",
- "特征类型": "标签",
- "特征分类": [
- "情感价值观",
- "情绪共鸣与表达",
- "身份与情绪实质",
- "实质"
- ],
- "相似度": 0.7565133929252624,
- "匹配说明": "【混合相似度】0.757（向量模型权重0.5，LLM模型权重0.5）\n\n【向量模型】相似度=0.813\n基于向量模型计算的语义相似度为 高 (0.81)\n\n【LLM模型】相似度=0.700\n“情绪价值”是一个名词短语，指事物带来的情绪益处；“提供情绪价值”在此基础上增加了动作“提供”，强调了主动赋予或传递这一价值。因此两者语义相关但不完全相同，差异在于是否强调动作。"
- },
- "关联分类路径": "实质/身份与情绪/情绪共鸣与表达/情感价值观",
- "leaf_category": "情感价值观",
- "找到的关联": [
- {
- "来源方向": "关键点→灵感点",
- "关联类型": "与灵感点的关联",
- "目标分类路径": "实质/交易收益",
- "共同帖子数": 2,
- "Jaccard相似度": 1.0,
- "特征列表": [
- {
- "特征名称": "回血2万7",
- "权重": 0.5,
- "所属点": "卖掉闲置包回血2万7的截图",
- "点描述": "创作者在二手奢侈品回收平台成功卖掉自己的闲置包后，收到了一个具体且金额颇高的（27,000元）收款成功截图或到账通知。这个高额的、具象化的现金回报，成为了一个强烈的正面刺激。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "情绪价值 回血2万7"
- },
- {
- "特征名称": "卖掉闲置包",
- "权重": 0.3,
- "所属点": "卖掉闲置包回血2万7的截图",
- "点描述": "创作者在二手奢侈品回收平台成功卖掉自己的闲置包后，收到了一个具体且金额颇高的（27,000元）收款成功截图或到账通知。这个高额的、具象化的现金回报，成为了一个强烈的正面刺激。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "情绪价值 卖掉闲置包"
- },
- {
- "特征名称": "优惠活动",
- "权重": 0.4,
- "所属点": "一个集合多个快餐品牌的优惠活动",
- "点描述": "这是一个来自商业合作方的具体推广需求。创作者接收到的核心信息是淘宝“超抢手”频道正在进行一个集合了肯德基、必胜客、达美乐等多个餐饮品牌的“大牌美食5折起”的促销活动。这个活动本身构成了创作的核心素材和商业目标。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": "情绪价值 优惠活动"
- }
- ]
- },
- {
- "来源方向": "关键点→目的点",
- "关联类型": "与目的点的关联",
- "目标分类路径": "意图/产品种草推广意图",
- "共同帖子数": 2,
- "Jaccard相似度": 0.4,
- "特征列表": [
- {
- "特征名称": "实现产品种草",
- "权重": 0.6,
- "所属点": "推广护肤品，实现产品种草",
- "点描述": "创作者在引起共鸣后，巧妙地引出护肤品，将其定位为解决“熬夜脸”问题的方案，希望受众在认可场景的同时，对产品产生兴趣和购买欲。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "情绪价值 实现产品种草"
- },
- {
- "特征名称": "激发购买欲望",
- "权重": 0.5,
- "所属点": "推广肯德基新品，激发受众购买欲望",
- "点描述": "创作者希望通过将肯德基新品巧妙植入到流行的表情包中，利用幽默、接地气的方式吸引受众注意，让他们对“薄脆金沙鸡翅”产生兴趣和好感，并最终转化为购买行为。",
- "帖子id": "68e0f5750000000007015ff9",
- "search_word": "情绪价值 激发购买欲望"
- },
- {
- "特征名称": "推广爱回收奢侈品回收服务",
- "权重": 1.0,
- "所属点": "推广爱回收奢侈品回收服务",
- "点描述": "通过展示使用“爱回收”平台成功变现闲置奢侈品的经历，让受众了解并种草该服务，激发他们使用该平台进行交易的兴趣。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "情绪价值 推广爱回收奢侈品回收服务"
- },
- {
- "特征名称": "进行产品种草",
- "权重": 0.6,
- "所属点": "植入CoCo奶茶，进行产品种草",
- "点描述": "创作者在故事情节中巧妙地融入CoCo奶茶，将其塑造成“打工人情绪安慰剂”，通过展示产品细节和优点，激发受众的消费欲望。",
- "帖子id": "68f78b950000000007021a20",
- "search_word": "情绪价值 进行产品种草"
- },
- {
- "特征名称": "引导消费种草",
- "权重": 0.5,
- "所属点": "软性植入美食优惠，引导用户消费种草",
- "点描述": "创作者在提供情绪价值的同时，巧妙地将多个餐饮品牌的优惠信息植入到图片中，并将“吃大餐”作为解决烦恼的方式，旨在激发用户的消费欲望，实现商业推广的目的。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": "情绪价值 引导消费种草"
- }
- ]
- },
- {
- "来源方向": "关键点→目的点",
- "关联类型": "与目的点的关联",
- "目标分类路径": "意图/产品种草推广意图/餐饮美食推广",
- "共同帖子数": 1,
- "Jaccard相似度": 0.25,
- "特征列表": [
- {
- "特征名称": "推广肯德基新品",
- "权重": 0.5,
- "所属点": "推广肯德基新品，激发受众购买欲望",
- "点描述": "创作者希望通过将肯德基新品巧妙植入到流行的表情包中，利用幽默、接地气的方式吸引受众注意，让他们对“薄脆金沙鸡翅”产生兴趣和好感，并最终转化为购买行为。",
- "帖子id": "68e0f5750000000007015ff9",
- "search_word": "情绪价值 推广肯德基新品"
- },
- {
- "特征名称": "植入CoCo奶茶",
- "权重": 0.4,
- "所属点": "植入CoCo奶茶，进行产品种草",
- "点描述": "创作者在故事情节中巧妙地融入CoCo奶茶，将其塑造成“打工人情绪安慰剂”，通过展示产品细节和优点，激发受众的消费欲望。",
- "帖子id": "68f78b950000000007021a20",
- "search_word": "情绪价值 植入CoCo奶茶"
- },
- {
- "特征名称": "植入美食优惠",
- "权重": 0.3,
- "所属点": "软性植入美食优惠，引导用户消费种草",
- "点描述": "创作者在提供情绪价值的同时，巧妙地将多个餐饮品牌的优惠信息植入到图片中，并将“吃大餐”作为解决烦恼的方式，旨在激发用户的消费欲望，实现商业推广的目的。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": "情绪价值 植入美食优惠"
- }
- ]
- },
- {
- "来源方向": "关键点→目的点",
- "关联类型": "与目的点的关联",
- "目标分类路径": "意图/情感共鸣意图",
- "共同帖子数": 1,
- "Jaccard相似度": 0.125,
- "特征列表": [
- {
- "特征名称": "引发年轻群体共鸣",
- "权重": 0.6,
- "所属点": "分享上班痛苦，引发年轻群体共鸣",
- "点描述": "创作者使用搞笑的猫咪表情包和吐槽式文案，生动描绘了当代年轻人对上班的厌倦和疲惫感，希望通过分享这种普遍情绪，与受众建立情感连接，获得认同感。",
- "帖子id": "68f0b8140000000007008b05",
- "search_word": "情绪价值 引发年轻群体共鸣"
- },
- {
- "特征名称": "引发共鸣",
- "权重": 0.5,
- "所属点": "分享节后返工状态，引发共鸣",
- "点描述": "创作者通过发布节后返工主题的猫咪表情包和文案，描绘打工人疲惫、不想上班的普遍心态，希望让有相同经历的受众产生“我也是这样”的情感共鸣，从而建立连接。",
- "帖子id": "68ec9d6400000000070389be",
- "search_word": "情绪价值 引发共鸣"
- },
- {
- "特征名称": "引发共鸣",
- "权重": 0.5,
- "所属点": "分享打工人表情包，引发共鸣",
- "点描述": "创作者制作了一系列关于“打工人”日常（如加班、疲惫、人际关系）的猫咪表情包，希望受众在看到这些内容时能感到有趣和贴切，从而主动保存、使用和转发这些表情包，实现内容的传播和情感上的共鸣。",
- "帖子id": "68ff53770000000007000d54",
- "search_word": null
- },
- {
- "特征名称": "引发用户共鸣",
- "权重": 0.5,
- "所属点": "分享健忘趣事，引发用户共鸣",
- "点描述": "创作者通过一系列关于“健忘”的搞笑猫咪表情包和自嘲文案，塑造一个健忘、大大咧咧的人设，希望引发有类似经历的受众的情感共鸣和趣味互动。",
- "帖子id": "6901d072000000000703b6a3",
- "search_word": "情绪价值 引发用户共鸣"
- },
- {
- "特征名称": "引发用户共鸣",
- "权重": 0.3,
- "所属点": "分享趣味表情包，引发用户共鸣和使用",
- "点描述": "创作者通过制作一系列“抽象”风格的猫咪表情包，表达对生活的戏谑和无奈，希望受众觉得有趣、有共鸣，从而保存或转发这些图片作为社交表情包使用。",
- "帖子id": "68e0f5750000000007015ff9",
- "search_word": null
- },
- {
- "特征名称": "引发用户共鸣",
- "权重": 0.5,
- "所属点": "分享职场辛酸，引发用户共鸣",
- "点描述": "创作者通过描绘职场底层被孤立的场景，让有相似经历的受众产生强烈的情感共鸣，感觉自己被理解，从而促进内容的传播和互动。",
- "帖子id": "68f78b950000000007021a20",
- "search_word": null
- },
- {
- "特征名称": "建立情感共鸣",
- "权重": 0.5,
- "所属点": "分享治愈系内容，与用户建立情感共鸣",
- "点描述": "创作者通过发布一系列配有暖心文案的猫咪表情包，旨在为感到疲惫和压力的用户提供情绪价值和精神慰藉，让他们感受到被理解和鼓励，从而建立起情感上的连接。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": "情绪价值 建立情感共鸣"
- }
- ]
- },
- {
- "来源方向": "关键点→目的点",
- "关联类型": "与目的点的关联",
- "目标分类路径": "意图/生活记录分享意图",
- "共同帖子数": 1,
- "Jaccard相似度": 0.25,
- "特征列表": [
- {
- "特征名称": "分享健忘趣事",
- "权重": 0.5,
- "所属点": "分享健忘趣事，引发用户共鸣",
- "点描述": "创作者通过一系列关于“健忘”的搞笑猫咪表情包和自嘲文案，塑造一个健忘、大大咧咧的人设，希望引发有类似经历的受众的情感共鸣和趣味互动。",
- "帖子id": "6901d072000000000703b6a3",
- "search_word": "情绪价值 分享健忘趣事"
- },
- {
- "特征名称": "记录生活瞬间",
- "权重": 0.4,
- "所属点": "记录“猫孩”拟人化的生活瞬间",
- "点描述": "创作者将猫咪拟人化为“孩子”，用照片和文字记录下它们穿着睡衣在床上睡觉这一温馨、有趣的日常生活片段，作为一份个人养宠生活的珍贵记忆。",
- "帖子id": "68db5bd00000000007015474",
- "search_word": "情绪价值 记录生活瞬间"
- },
- {
- "特征名称": "分享经验",
- "权重": 0.5,
- "所属点": "分享闲置奢侈品变现的经验",
- "点描述": "以个人化的口吻和易引起共鸣的消费困境为切入点，分享自己通过“断舍离”出售闲置奢侈品回血的实用经验，为有相似困扰的受众提供解决方案。",
- "帖子id": "68fa029e0000000007022932",
- "search_word": "情绪价值 分享经验"
- }
- ]
- },
- {
- "来源方向": "关键点→目的点",
- "关联类型": "与目的点的关联",
- "目标分类路径": "意图/生活记录分享意图/可爱治愈内容",
- "共同帖子数": 1,
- "Jaccard相似度": 0.25,
- "特征列表": [
- {
- "特征名称": "分享可爱瞬间",
- "权重": 0.6,
- "所属点": "分享猫咪穿宝宝衫的可爱瞬间",
- "点描述": "创作者通过给猫咪穿上宝宝服装并摆出可爱的姿势，希望向受众分享这一温馨、治愈的时刻，让受众感受到猫咪如同小婴儿般的萌态，并产生喜爱、治愈等积极情感共鸣。",
- "帖子id": "68e9b94d0000000007036a6a",
- "search_word": "情绪价值 分享可爱瞬间"
- },
- {
- "特征名称": "记录可爱日常",
- "权重": 0.4,
- "所属点": "记录猫咪穿衣睡觉的可爱日常",
- "点描述": "创作者希望用照片定格下两只猫咪穿着可爱的衣服，亲密地躺在床上睡觉这一温馨、治愈的瞬间，作为个人养宠生活的美好记录。",
- "帖子id": "68f5976e000000000700dd28",
- "search_word": "情绪价值 记录可爱日常"
- },
- {
- "特征名称": "分享治愈系内容",
- "权重": 0.5,
- "所属点": "分享治愈系内容，与用户建立情感共鸣",
- "点描述": "创作者通过发布一系列配有暖心文案的猫咪表情包，旨在为感到疲惫和压力的用户提供情绪价值和精神慰藉，让他们感受到被理解和鼓励，从而建立起情感上的连接。",
- "帖子id": "68ef83150000000007035f42",
- "search_word": "情绪价值 分享治愈系内容"
- }
- ]
- }
- ]
- }
- ];
- // Carousel组件
- /**
- * 图片轮播组件
- */
- class Carousel {
- constructor(container, images) {
- this.container = container;
- this.images = images || [];
- this.currentIndex = 0;
- this.init();
- }
- init() {
- if (this.images.length === 0) {
- this.container.innerHTML = '<div class="carousel-empty">暂无图片</div>';
- return;
- }
- this.render();
- this.bindEvents();
- }
- render() {
- const html = `
- <div class="carousel-images" data-carousel-track>
- ${this.images.map((img, index) => `
- <img
- class="carousel-image"
- src="${img}"
- alt="图片 ${index + 1}"
- loading="lazy"
- data-index="${index}"
- />
- `).join('')}
- </div>
- ${this.images.length > 1 ? `
- <div class="carousel-controls">
- <button class="carousel-btn carousel-prev" data-carousel-prev>‹</button>
- <button class="carousel-btn carousel-next" data-carousel-next>›</button>
- </div>
- <div class="carousel-indicators">
- ${this.images.map((_, index) => `
- <span
- class="carousel-indicator ${index === 0 ? 'active' : ''}"
- data-carousel-indicator="${index}"
- ></span>
- `).join('')}
- </div>
- ` : ''}
- `;
- this.container.innerHTML = html;
- }
- bindEvents() {
- if (this.images.length <= 1) return;
- // 上一张
- const prevBtn = this.container.querySelector('[data-carousel-prev]');
- if (prevBtn) {
- prevBtn.addEventListener('click', (e) => {
- e.stopPropagation();
- this.prev();
- });
- }
- // 下一张
- const nextBtn = this.container.querySelector('[data-carousel-next]');
- if (nextBtn) {
- nextBtn.addEventListener('click', (e) => {
- e.stopPropagation();
- this.next();
- });
- }
- // 指示器点击
- const indicators = this.container.querySelectorAll('[data-carousel-indicator]');
- indicators.forEach(indicator => {
- indicator.addEventListener('click', (e) => {
- e.stopPropagation();
- const index = parseInt(indicator.getAttribute('data-carousel-indicator'));
- this.goTo(index);
- });
- });
- // 图片点击打开模态框
- const imgElements = this.container.querySelectorAll('.carousel-image');
- imgElements.forEach(img => {
- img.addEventListener('click', () => {
- this.openModal(this.currentIndex);
- });
- });
- // 键盘快捷键
- document.addEventListener('keydown', (e) => {
- if (e.key === 'ArrowLeft') this.prev();
- if (e.key === 'ArrowRight') this.next();
- });
- }
- prev() {
- this.currentIndex = (this.currentIndex - 1 + this.images.length) % this.images.length;
- this.update();
- }
- next() {
- this.currentIndex = (this.currentIndex + 1) % this.images.length;
- this.update();
- }
- goTo(index) {
- this.currentIndex = index;
- this.update();
- }
- update() {
- const track = this.container.querySelector('[data-carousel-track]');
- if (track) {
- track.style.transform = `translateX(-${this.currentIndex * 100}%)`;
- }
- // 更新指示器
- const indicators = this.container.querySelectorAll('[data-carousel-indicator]');
- indicators.forEach((indicator, index) => {
- indicator.classList.toggle('active', index === this.currentIndex);
- });
- }
- openModal(startIndex) {
- ImageModal.open(this.images, startIndex);
- }
- }
- /**
- * 图片查看器模态框
- */
- class ImageModal {
- static modal = null;
- static images = [];
- static currentIndex = 0;
- static init() {
- this.modal = document.getElementById('image-modal');
- if (!this.modal) return;
- const overlay = document.getElementById('modal-overlay');
- const closeBtn = document.getElementById('modal-close');
- const prevBtn = document.getElementById('modal-prev');
- const nextBtn = document.getElementById('modal-next');
- // 关闭
- overlay?.addEventListener('click', () => this.close());
- closeBtn?.addEventListener('click', () => this.close());
- // 切换
- prevBtn?.addEventListener('click', () => this.prev());
- nextBtn?.addEventListener('click', () => this.next());
- // 键盘
- document.addEventListener('keydown', (e) => {
- if (!this.modal?.classList.contains('active')) return;
- if (e.key === 'Escape') this.close();
- if (e.key === 'ArrowLeft') this.prev();
- if (e.key === 'ArrowRight') this.next();
- });
- }
- static open(images, startIndex = 0) {
- this.images = images;
- this.currentIndex = startIndex;
- this.show();
- }
- static show() {
- if (!this.modal) return;
- this.modal.classList.add('active');
- this.updateImage();
- document.body.style.overflow = 'hidden';
- }
- static close() {
- if (!this.modal) return;
- this.modal.classList.remove('active');
- document.body.style.overflow = '';
- }
- static prev() {
- this.currentIndex = (this.currentIndex - 1 + this.images.length) % this.images.length;
- this.updateImage();
- }
- static next() {
- this.currentIndex = (this.currentIndex + 1) % this.images.length;
- this.updateImage();
- }
- static updateImage() {
- const img = document.getElementById('modal-image');
- const caption = document.getElementById('modal-caption');
- if (img) {
- img.src = this.images[this.currentIndex];
- }
- if (caption) {
- caption.textContent = `${this.currentIndex + 1} / ${this.images.length}`;
- }
- }
- }
- // 初始化模态框
- if (document.readyState === 'loading') {
- document.addEventListener('DOMContentLoaded', () => ImageModal.init());
- } else {
- ImageModal.init();
- }
- // Card组件
- /**
- * 卡片渲染组件
- */
- class CardRenderer {
- /**
- * 渲染帖子卡片列表
- * @param {Array} notes - 帖子数组
- * @param {HTMLElement} container - 容器元素
- */
- static renderNotes(notes, container) {
- if (!notes || notes.length === 0) {
- container.innerHTML = `
- <div class="empty-state">
- <div class="empty-icon">📭</div>
- <p class="empty-text">该特征暂无搜索结果</p>
- </div>
- `;
- return;
- }
- container.innerHTML = notes.map(note => this.renderNoteCard(note)).join('');
- // 初始化轮播图
- this.initCarousels(container);
- }
- /**
- * 渲染单个帖子卡片
- * @param {Object} noteData - 帖子数据
- * @returns {string} HTML字符串
- */
- static renderNoteCard(noteData) {
- const note = noteData.note_card || noteData;
- // 提取数据
- const title = note.display_title || '无标题';
- const desc = note.desc || '';
- const user = note.user || {};
- const interactInfo = note.interact_info || {};
- const images = note.image_list || [];
- const timestamp = note.publish_timestamp;
- // 格式化时间
- const timeStr = this.formatTime(timestamp);
- // 格式化数字
- const likeCount = this.formatNumber(interactInfo.liked_count);
- const commentCount = this.formatNumber(interactInfo.comment_count);
- const collectCount = this.formatNumber(interactInfo.collected_count);
- const shareCount = this.formatNumber(interactInfo.shared_count);
- return `
- <div class="note-card">
- <!-- 卡片头部 -->
- <div class="card-header">
- <div class="card-user">
- <img class="card-avatar"
- src="${user.avatar || 'https://via.placeholder.com/40'}"
- alt="${user.nickname}"
- onerror="this.src='https://via.placeholder.com/40'">
- <div class="card-user-info">
- <div class="card-username">${user.nickname || '匿名用户'}</div>
- <div class="card-time">${timeStr}</div>
- </div>
- </div>
- </div>
- <!-- 图片轮播 -->
- ${images.length > 0 ? `
- <div class="card-carousel" data-carousel-container></div>
- ` : ''}
- <!-- 卡片内容 -->
- <div class="card-body">
- <h3 class="card-title">${this.escapeHtml(title)}</h3>
- <div class="card-desc" data-desc>
- ${this.escapeHtml(desc)}
- </div>
- ${desc.length > 150 ? `
- <span class="card-desc-toggle" data-desc-toggle>展开全文</span>
- ` : ''}
- </div>
- <!-- 卡片底部交互数据 -->
- <div class="card-stats">
- <div class="card-stat">
- <span class="card-stat-icon">❤️</span>
- <span>${likeCount}</span>
- </div>
- <div class="card-stat">
- <span class="card-stat-icon">💬</span>
- <span>${commentCount}</span>
- </div>
- <div class="card-stat">
- <span class="card-stat-icon">⭐</span>
- <span>${collectCount}</span>
- </div>
- <div class="card-stat">
- <span class="card-stat-icon">🔗</span>
- <span>${shareCount}</span>
- </div>
- </div>
- </div>
- `;
- }
- /**
- * 初始化所有轮播图
- * @param {HTMLElement} container - 容器元素
- */
- static initCarousels(container) {
- const carouselContainers = container.querySelectorAll('[data-carousel-container]');
- carouselContainers.forEach((carouselContainer, index) => {
- const card = carouselContainer.closest('.note-card');
- // 从容器中找到对应的图片数据
- // 这里需要从原始数据中获取，所以我们先存储在 data 属性中
- const carouselIndex = Array.from(container.querySelectorAll('[data-carousel-container]')).indexOf(carouselContainer);
- // 临时方案：从全局变量获取（在 renderNotes 时设置）
- if (window.__currentNotes && window.__currentNotes[carouselIndex]) {
- const note = window.__currentNotes[carouselIndex].note_card || window.__currentNotes[carouselIndex];
- const images = note.image_list || [];
- if (images.length > 0) {
- new Carousel(carouselContainer, images);
- }
- }
- });
- // 绑定展开/折叠事件
- this.bindDescToggle(container);
- }
- /**
- * 绑定描述文本展开/折叠
- * @param {HTMLElement} container - 容器元素
- */
- static bindDescToggle(container) {
- const toggles = container.querySelectorAll('[data-desc-toggle]');
- toggles.forEach(toggle => {
- toggle.addEventListener('click', () => {
- const desc = toggle.previousElementSibling;
- const isExpanded = desc.classList.contains('expanded');
- if (isExpanded) {
- desc.classList.remove('expanded');
- toggle.textContent = '展开全文';
- } else {
- desc.classList.add('expanded');
- toggle.textContent = '收起';
- }
- });
- });
- }
- /**
- * 格式化时间戳
- * @param {number} timestamp - Unix时间戳（秒）
- * @returns {string} 格式化的时间字符串
- */
- static formatTime(timestamp) {
- if (!timestamp) return '未知时间';
- const date = new Date(timestamp * 1000);
- const now = new Date();
- const diff = now - date;
- // 小于1分钟
- if (diff < 60 * 1000) {
- return '刚刚';
- }
- // 小于1小时
- if (diff < 60 * 60 * 1000) {
- const minutes = Math.floor(diff / (60 * 1000));
- return `${minutes}分钟前`;
- }
- // 小于24小时
- if (diff < 24 * 60 * 60 * 1000) {
- const hours = Math.floor(diff / (60 * 60 * 1000));
- return `${hours}小时前`;
- }
- // 小于7天
- if (diff < 7 * 24 * 60 * 60 * 1000) {
- const days = Math.floor(diff / (24 * 60 * 60 * 1000));
- return `${days}天前`;
- }
- // 显示具体日期
- const year = date.getFullYear();
- const month = String(date.getMonth() + 1).padStart(2, '0');
- const day = String(date.getDate()).padStart(2, '0');
- if (year === now.getFullYear()) {
- return `${month}-${day}`;
- }
- return `${year}-${month}-${day}`;
- }
- /**
- * 格式化数字
- * @param {number|string} num - 数字
- * @returns {string} 格式化的数字字符串
- */
- static formatNumber(num) {
- if (!num) return '0';
- const n = parseInt(num);
- if (n >= 10000) {
- return (n / 10000).toFixed(1) + 'w';
- }
- if (n >= 1000) {
- return (n / 1000).toFixed(1) + 'k';
- }
- return n.toString();
- }
- /**
- * HTML 转义
- * @param {string} text - 原始文本
- * @returns {string} 转义后的文本
- */
- static escapeHtml(text) {
- if (!text) return '';
- const div = document.createElement('div');
- div.textContent = text;
- return div.innerHTML;
- }
- /**
- * 显示加载状态
- * @param {HTMLElement} container - 容器元素
- */
- static showLoading(container) {
- container.innerHTML = '<div class="loading">加载中...</div>';
- }
- /**
- * 显示错误状态
- * @param {HTMLElement} container - 容器元素
- * @param {string} message - 错误消息
- */
- static showError(container, message) {
- container.innerHTML = `
- <div class="empty-state">
- <div class="empty-icon">❌</div>
- <p class="empty-text">${message}</p>
- </div>
- `;
- }
- }
- // Tree组件
- /**
- * 树形菜单组件
- */
- class TreeView {
- constructor(container, data) {
- this.container = container;
- this.rawData = data;
- this.treeData = [];
- this.expandedNodes = new Set();
- this.selectedNode = null;
- this.onNodeClick = null;
- this.buildTree();
- this.render();
- }
- /**
- * 构建树形数据结构
- */
- buildTree() {
- this.treeData = this.rawData.map((result, resultIdx) => {
- // 第1层：结果项
- const resultNode = {
- id: `result-${resultIdx}`,
- level: 1,
- type: 'result',
- label: `${result.原始特征名称} (${result.最高匹配信息?.人设特征名称 || ''})`,
- data: result,
- children: []
- };
- // 第2层：关联分类
- (result.找到的关联 || []).forEach((assoc, assocIdx) => {
- const jaccardScore = (assoc['Jaccard相似度'] * 100).toFixed(1);
- const assocNode = {
- id: `assoc-${resultIdx}-${assocIdx}`,
- level: 2,
- type: 'association',
- label: assoc.目标分类路径,
- badge: `${assoc.特征列表?.length || 0}个特征 | Jaccard: ${jaccardScore}%`,
- data: assoc,
- parent: resultNode,
- children: []
- };
- // 第3层：特征列表
- (assoc.特征列表 || []).forEach((feature, featureIdx) => {
- const hasResult = !!feature.search_result;
- const status = feature.search_metadata?.status || 'pending';
- const featureNode = {
- id: `feature-${resultIdx}-${assocIdx}-${featureIdx}`,
- level: 3,
- type: 'feature',
- label: feature.特征名称,
- searchWord: feature.search_word,
- badge: hasResult ? `${this.getNoteCount(feature)}条` : '待搜索',
- badgeClass: `status-${status}`,
- data: feature,
- parent: assocNode,
- children: []
- };
- // 第4层：显示所有帖子
- if (hasResult && feature.search_result) {
- const notes = this.getNotes(feature);
- notes.forEach((note, noteIdx) => {
- const noteCard = note.note_card || note;
- const noteNode = {
- id: `note-${resultIdx}-${assocIdx}-${featureIdx}-${noteIdx}`,
- level: 4,
- type: 'note',
- label: noteCard.display_title || '无标题',
- data: note,
- parent: featureNode
- };
- featureNode.children.push(noteNode);
- });
- }
- assocNode.children.push(featureNode);
- });
- resultNode.children.push(assocNode);
- });
- return resultNode;
- });
- }
- /**
- * 渲染树形菜单
- */
- render() {
- if (this.treeData.length === 0) {
- this.container.innerHTML = '<div class="empty-state">暂无数据</div>';
- return;
- }
- const html = this.treeData.map(node => this.renderNode(node)).join('');
- this.container.innerHTML = html;
- this.bindEvents();
- }
- /**
- * 渲染单个节点
- * @param {Object} node - 节点数据
- * @returns {string} HTML字符串
- */
- renderNode(node) {
- const hasChildren = node.children && node.children.length > 0;
- const isExpanded = this.expandedNodes.has(node.id);
- const isSelected = this.selectedNode === node.id;
- let iconClass = 'tree-node-icon';
- if (hasChildren) {
- iconClass += isExpanded ? ' expanded' : ' collapsed';
- } else {
- iconClass += ' no-children';
- }
- return `
- <div class="tree-node level-${node.level}" data-node-id="${node.id}">
- <div class="tree-node-content ${isSelected ? 'active' : ''}"
- data-node-content="${node.id}">
- <span class="${iconClass}"
- data-node-toggle="${node.id}"
- ${!hasChildren ? 'style="cursor: default;"' : ''}></span>
- <span class="tree-node-label" data-node-label="${node.id}">
- ${this.getNodeIcon(node.type)} ${this.escapeHtml(node.label)}
- </span>
- ${node.badge ? `
- <span class="tree-node-badge ${node.badgeClass || ''}">${node.badge}</span>
- ` : ''}
- </div>
- ${hasChildren ? `
- <div class="tree-node-children ${isExpanded ? 'expanded' : ''}"
- data-node-children="${node.id}">
- ${node.children.map(child => this.renderNode(child)).join('')}
- </div>
- ` : ''}
- </div>
- `;
- }
- /**
- * 绑定事件
- */
- bindEvents() {
- // 展开/折叠
- this.container.querySelectorAll('[data-node-toggle]').forEach(toggle => {
- toggle.addEventListener('click', (e) => {
- e.stopPropagation();
- const nodeId = toggle.getAttribute('data-node-toggle');
- this.toggleNode(nodeId);
- });
- });
- // 节点点击
- this.container.querySelectorAll('[data-node-content]').forEach(content => {
- content.addEventListener('click', () => {
- const nodeId = content.getAttribute('data-node-content');
- this.selectNode(nodeId);
- });
- });
- }
- /**
- * 展开/折叠节点
- * @param {string} nodeId - 节点ID
- */
- toggleNode(nodeId) {
- if (this.expandedNodes.has(nodeId)) {
- this.expandedNodes.delete(nodeId);
- } else {
- this.expandedNodes.add(nodeId);
- }
- this.render();
- }
- /**
- * 选中节点
- * @param {string} nodeId - 节点ID
- */
- selectNode(nodeId) {
- this.selectedNode = nodeId;
- const node = this.findNodeById(nodeId);
- // 更新UI
- this.container.querySelectorAll('.tree-node-content').forEach(content => {
- content.classList.remove('active');
- });
- const selectedContent = this.container.querySelector(`[data-node-content="${nodeId}"]`);
- if (selectedContent) {
- selectedContent.classList.add('active');
- }
- // 触发回调
- if (this.onNodeClick && node) {
- this.onNodeClick(node);
- }
- }
- /**
- * 通过ID查找节点
- * @param {string} nodeId - 节点ID
- * @returns {Object|null} 节点对象
- */
- findNodeById(nodeId) {
- const search = (nodes) => {
- for (const node of nodes) {
- if (node.id === nodeId) return node;
- if (node.children) {
- const found = search(node.children);
- if (found) return found;
- }
- }
- return null;
- };
- return search(this.treeData);
- }
- /**
- * 全部折叠
- */
- collapseAll() {
- this.expandedNodes.clear();
- this.render();
- }
- /**
- * 展开所有第一层节点
- */
- expandFirstLevel() {
- this.expandedNodes.clear();
- this.treeData.forEach(node => {
- this.expandedNodes.add(node.id);
- });
- this.render();
- }
- /**
- * 搜索节点
- * @param {string} keyword - 搜索关键词
- */
- search(keyword) {
- if (!keyword) {
- this.render();
- return;
- }
- const lowerKeyword = keyword.toLowerCase();
- const matchedNodes = new Set();
- const searchNodes = (nodes) => {
- for (const node of nodes) {
- if (node.label.toLowerCase().includes(lowerKeyword) ||
- (node.searchWord && node.searchWord.toLowerCase().includes(lowerKeyword))) {
- matchedNodes.add(node.id);
- // 展开父节点
- let parent = node.parent;
- while (parent) {
- this.expandedNodes.add(parent.id);
- matchedNodes.add(parent.id);
- parent = parent.parent;
- }
- }
- if (node.children) {
- searchNodes(node.children);
- }
- }
- };
- searchNodes(this.treeData);
- // 过滤显示
- this.filterNodes(matchedNodes);
- }
- /**
- * 过滤节点显示
- * @param {Set} matchedNodes - 匹配的节点ID集合
- */
- filterNodes(matchedNodes) {
- this.container.querySelectorAll('.tree-node').forEach(nodeEl => {
- const nodeId = nodeEl.getAttribute('data-node-id');
- nodeEl.style.display = matchedNodes.has(nodeId) ? '' : 'none';
- });
- }
- /**
- * 获取节点图标
- * @param {string} type - 节点类型
- * @returns {string} 图标
- */
- getNodeIcon(type) {
- const icons = {
- result: '📂',
- association: '📁',
- feature: '🔍',
- note: '📄'
- };
- return icons[type] || '•';
- }
- /**
- * 获取帖子数量
- * @param {Object} feature - 特征数据
- * @returns {number} 帖子数量
- */
- getNoteCount(feature) {
- if (feature.search_metadata) {
- return feature.search_metadata.note_count || 0;
- }
- return this.getNotes(feature).length;
- }
- /**
- * 获取帖子列表
- * @param {Object} feature - 特征数据
- * @returns {Array} 帖子数组
- */
- getNotes(feature) {
- if (!feature.search_result) return [];
- return feature.search_result.data?.data || [];
- }
- /**
- * HTML 转义
- * @param {string} text - 原始文本
- * @returns {string} 转义后的文本
- */
- escapeHtml(text) {
- if (!text) return '';
- const div = document.createElement('div');
- div.textContent = text;
- return div.innerHTML;
- }
- }
- // Main应用
- /**
- * 主应用逻辑
- */
- class App {
- constructor() {
- this.data = null;
- this.treeView = null;
- this.currentFeature = null;
- this.init();
- }
- /**
- * 初始化应用
- */
- async init() {
- try {
- await this.loadData();
- this.initComponents();
- this.bindEvents();
- this.updateStats();
- } catch (error) {
- console.error('初始化失败:', error);
- this.showError('加载失败，请刷新页面重试');
- }
- }
- /**
- * 加载数据
- */
- async loadData() {
- try {
- // 使用内联数据
- this.data = window.__INLINE_DATA__;
- } catch (error) {
- console.error('加载数据失败:', error);
- throw error;
- }
- }
- /**
- * 初始化组件
- */
- initComponents() {
- // 初始化树形菜单
- const treeContainer = document.getElementById('tree-container');
- this.treeView = new TreeView(treeContainer, this.data);
- // 设置节点点击回调
- this.treeView.onNodeClick = (node) => {
- this.handleNodeClick(node);
- };
- // 默认展开第一层
- this.treeView.expandFirstLevel();
- }
- /**
- * 绑定事件
- */
- bindEvents() {
- // 搜索
- const searchInput = document.getElementById('search-input');
- const searchBtn = document.getElementById('search-btn');
- let searchTimer = null;
- searchInput?.addEventListener('input', (e) => {
- clearTimeout(searchTimer);
- searchTimer = setTimeout(() => {
- this.treeView.search(e.target.value);
- }, 300);
- });
- searchBtn?.addEventListener('click', () => {
- this.treeView.search(searchInput.value);
- });
- // 全部折叠
- const collapseBtn = document.getElementById('collapse-all');
- collapseBtn?.addEventListener('click', () => {
- this.treeView.collapseAll();
- });
- // 状态筛选
- const filterStatus = document.getElementById('filter-status');
- filterStatus?.addEventListener('change', () => {
- this.filterByStatus(filterStatus.value);
- });
- // 排序
- const sortBy = document.getElementById('sort-by');
- sortBy?.addEventListener('change', () => {
- this.sortData(sortBy.value);
- });
- // 主题切换
- const themeToggle = document.getElementById('theme-toggle');
- themeToggle?.addEventListener('click', () => {
- this.toggleTheme();
- });
- }
- /**
- * 处理节点点击
- * @param {Object} node - 节点数据
- */
- handleNodeClick(node) {
- const panelTitle = document.getElementById('panel-title');
- const panelInfo = document.getElementById('panel-info');
- const cardsContainer = document.getElementById('cards-container');
- if (node.type === 'feature' && node.data) {
- // 点击特征节点，显示搜索结果
- this.currentFeature = node.data;
- // 更新标题
- panelTitle.textContent = `"${node.label}" 的搜索结果`;
- // 构建详细的搜索信息
- const metadata = node.data.search_metadata;
- if (metadata && metadata.status === 'success') {
- // 有搜索结果，显示完整参数
- const params = metadata.search_params || {};
- panelInfo.innerHTML = `
- <div style="display: flex; gap: 2rem; flex-wrap: wrap;">
- <span><strong>搜索词:</strong> ${params.keyword || '未知'}</span>
- <span><strong>内容类型:</strong> ${params.content_type || '未知'}</span>
- <span><strong>排序方式:</strong> ${params.sort_type || '未知'}</span>
- <span><strong>结果:</strong> <span style="color: var(--secondary-color); font-weight: 600;">${metadata.note_count || 0} 条帖子</span></span>
- </div>
- `;
- } else if (metadata && metadata.status === 'failed') {
- // 搜索失败
- panelInfo.innerHTML = `
- <span style="color: var(--danger-color);">搜索失败</span>
- `;
- } else if (node.searchWord === null) {
- // search_word 为 null（重复被过滤）
- panelInfo.innerHTML = `
- <span style="color: var(--warning-color);">该特征的搜索词与其他特征重复，已被过滤</span>
- `;
- } else {
- // 待搜索
- panelInfo.innerHTML = `
- <span style="color: var(--text-secondary);">待搜索</span>
- ${node.searchWord ? ` - 搜索词: ${node.searchWord}` : ''}
- `;
- }
- // 渲染帖子卡片
- if (node.data.search_result) {
- const notes = node.data.search_result.data?.data || [];
- // 存储到全局变量供 CardRenderer 使用
- window.__currentNotes = notes;
- CardRenderer.renderNotes(notes, cardsContainer);
- } else {
- cardsContainer.innerHTML = `
- <div class="empty-state">
- <div class="empty-icon">⏳</div>
- <p class="empty-text">该特征暂无搜索结果</p>
- </div>
- `;
- }
- } else if (node.type === 'association') {
- // 点击关联分类，显示特征列表
- const features = node.data.特征列表 || [];
- const jaccardScore = (node.data['Jaccard相似度'] * 100).toFixed(1);
- panelTitle.textContent = node.label;
- panelInfo.innerHTML = `
- <span>共 ${features.length} 个特征</span>
- <span style="margin-left: 2rem; color: var(--secondary-color); font-weight: 600;">
- Jaccard相似度: ${jaccardScore}%
- </span>
- `;
- this.renderFeatureList(features, cardsContainer);
- } else if (node.type === 'result') {
- // 点击结果项，显示概览
- panelTitle.textContent = node.label;
- panelInfo.textContent = `共 ${node.children?.length || 0} 个关联分类`;
- this.renderResultOverview(node.data, cardsContainer);
- } else if (node.type === 'note') {
- // 点击单个帖子，显示该帖子详情
- window.__currentNotes = [node.data];
- CardRenderer.renderNotes([node.data], cardsContainer);
- }
- }
- /**
- * 渲染特征列表
- * @param {Array} features - 特征数组
- * @param {HTMLElement} container - 容器元素
- */
- renderFeatureList(features, container) {
- const html = `
- <div style="padding: 1rem;">
- <table style="width: 100%; border-collapse: collapse;">
- <thead>
- <tr style="border-bottom: 2px solid var(--border-color);">
- <th style="padding: 0.75rem; text-align: left;">特征名称</th>
- <th style="padding: 0.75rem; text-align: left;">搜索词</th>
- <th style="padding: 0.75rem; text-align: center;">帖子数</th>
- <th style="padding: 0.75rem; text-align: center;">状态</th>
- </tr>
- </thead>
- <tbody>
- ${features.map(feature => {
- const noteCount = feature.search_metadata?.note_count || 0;
- const status = feature.search_metadata?.status || 'pending';
- const statusText = {
- success: '成功',
- failed: '失败',
- pending: '待搜索'
- }[status] || '未知';
- const statusColor = {
- success: 'var(--secondary-color)',
- failed: 'var(--danger-color)',
- pending: 'var(--warning-color)'
- }[status] || 'var(--text-secondary)';
- return `
- <tr style="border-bottom: 1px solid var(--border-color);">
- <td style="padding: 0.75rem;">${feature.特征名称}</td>
- <td style="padding: 0.75rem; color: var(--text-secondary);">
- ${feature.search_word || '-'}
- </td>
- <td style="padding: 0.75rem; text-align: center;">
- ${noteCount}
- </td>
- <td style="padding: 0.75rem; text-align: center;">
- <span style="color: ${statusColor}; font-weight: 600;">
- ${statusText}
- </span>
- </td>
- </tr>
- `;
- }).join('')}
- </tbody>
- </table>
- </div>
- `;
- container.innerHTML = html;
- }
- /**
- * 渲染结果概览
- * @param {Object} result - 结果数据
- * @param {HTMLElement} container - 容器元素
- */
- renderResultOverview(result, container) {
- const html = `
- <div style="padding: 2rem;">
- <div style="margin-bottom: 2rem;">
- <h3 style="margin-bottom: 1rem;">基本信息</h3>
- <div style="display: grid; grid-template-columns: repeat(2, 1fr); gap: 1rem;">
- <div style="padding: 1rem; background: var(--bg-color); border-radius: 8px;">
- <div style="color: var(--text-secondary); font-size: 0.875rem;">原始特征名称</div>
- <div style="font-size: 1.25rem; font-weight: 600; margin-top: 0.5rem;">
- ${result.原始特征名称}
- </div>
- </div>
- <div style="padding: 1rem; background: var(--bg-color); border-radius: 8px;">
- <div style="color: var(--text-secondary); font-size: 0.875rem;">人设特征名称</div>
- <div style="font-size: 1.25rem; font-weight: 600; margin-top: 0.5rem;">
- ${result.最高匹配信息?.人设特征名称 || '-'}
- </div>
- </div>
- <div style="padding: 1rem; background: var(--bg-color); border-radius: 8px;">
- <div style="color: var(--text-secondary); font-size: 0.875rem;">来源层级</div>
- <div style="font-size: 1.25rem; font-weight: 600; margin-top: 0.5rem;">
- ${result.来源层级}
- </div>
- </div>
- <div style="padding: 1rem; background: var(--bg-color); border-radius: 8px;">
- <div style="color: var(--text-secondary); font-size: 0.875rem;">关联数量</div>
- <div style="font-size: 1.25rem; font-weight: 600; margin-top: 0.5rem;">
- ${result.找到的关联?.length || 0} 个
- </div>
- </div>
- </div>
- </div>
- <div>
- <h3 style="margin-bottom: 1rem;">关联分类</h3>
- <div style="display: flex; flex-direction: column; gap: 0.5rem;">
- ${(result.找到的关联 || []).map(assoc => `
- <div style="padding: 1rem; background: var(--bg-color); border-radius: 8px; display: flex; justify-content: space-between; align-items: center;">
- <div>
- <div style="font-weight: 600;">${assoc.目标分类路径}</div>
- <div style="font-size: 0.875rem; color: var(--text-secondary); margin-top: 0.25rem;">
- ${assoc.特征列表?.length || 0} 个特征
- </div>
- </div>
- <div style="text-align: right; font-size: 0.875rem; color: var(--text-secondary);">
- Jaccard: ${(assoc['Jaccard相似度'] * 100).toFixed(1)}%
- </div>
- </div>
- `).join('')}
- </div>
- </div>
- </div>
- `;
- container.innerHTML = html;
- }
- /**
- * 按状态筛选
- * @param {string} status - 状态值
- */
- filterByStatus(status) {
- // TODO: 实现筛选逻辑
- console.log('筛选状态:', status);
- }
- /**
- * 排序数据
- * @param {string} sortBy - 排序方式
- */
- sortData(sortBy) {
- // TODO: 实现排序逻辑
- console.log('排序方式:', sortBy);
- }
- /**
- * 切换主题
- */
- toggleTheme() {
- const body = document.body;
- const themeToggle = document.getElementById('theme-toggle');
- if (body.classList.contains('dark-theme')) {
- body.classList.remove('dark-theme');
- themeToggle.textContent = '🌙';
- localStorage.setItem('theme', 'light');
- } else {
- body.classList.add('dark-theme');
- themeToggle.textContent = '☀️';
- localStorage.setItem('theme', 'dark');
- }
- }
- /**
- * 更新统计数据
- */
- updateStats() {
- const statResults = document.getElementById('stat-results');
- const statFeatures = document.getElementById('stat-features');
- const statNotes = document.getElementById('stat-notes');
- // 统计数据
- let totalFeatures = 0;
- let totalNotes = 0;
- this.data.forEach(result => {
- (result.找到的关联 || []).forEach(assoc => {
- (assoc.特征列表 || []).forEach(feature => {
- totalFeatures++;
- if (feature.search_metadata?.note_count) {
- totalNotes += feature.search_metadata.note_count;
- }
- });
- });
- });
- statResults.textContent = this.data.length;
- statFeatures.textContent = totalFeatures;
- statNotes.textContent = totalNotes;
- }
- /**
- * 显示错误
- * @param {string} message - 错误消息
- */
- showError(message) {
- const treeContainer = document.getElementById('tree-container');
- const cardsContainer = document.getElementById('cards-container');
- treeContainer.innerHTML = `<div class="empty-state"><div class="empty-icon">❌</div><p>${message}</p></div>`;
- cardsContainer.innerHTML = `<div class="empty-state"><div class="empty-icon">❌</div><p>${message}</p></div>`;
- }
- }
- // 初始化应用
- if (document.readyState === 'loading') {
- document.addEventListener('DOMContentLoaded', () => {
- new App();
- });
- } else {
- new App();
- }
- // 恢复主题设置
- const savedTheme = localStorage.getItem('theme');
- if (savedTheme === 'dark') {
- document.body.classList.add('dark-theme');
- const themeToggle = document.getElementById('theme-toggle');
- if (themeToggle) themeToggle.textContent = '☀️';
- }
- </script>
- </body>
- </html>
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