payloads.json 89 KB

123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124125126127128129130131132133134135136137138139140141142143144145146147148149150151152153154155156157158159160161162163164165166167168169170171172173174175176177178179180181182183184185186187188189190191192193194195196197198199200201202203204205206207208209210211212213214215216217218219220221222223224225226227228229230231232233234235236237238239240241242243244245246247248249250251252253254255256257258259260261262263264265266267268269270271272273274275276277278279280281282283284285286287288289290291292293294295296297298299300301302303304305306307308309310311312313314315316317318319320321322323324325326327328329330331332333334335336337338339340341342343344345346347348349350351352353354355356357358359360361362363364365366367368369370371372373374375376377378379380381382383384385386387388389390391392393394395396397398399400401402403404405406407408409410411412413414415416417418419420421422423424425426427428429430431432433434435436437438439440441442443444445446447448449450451452453454455456457458459460461462463464465466467468469470471472473474475476477478479480481482483484485486487488489490491492493494495496497498499500501502503504505506507508509510511512513514515516517518519520521522523524525526527528529530531532533534535536537538539540541542543544545546547548549550551552553554555556557558559560561562563564565566567568569570571572573574575576577578579580581582583584585586587588589590591592593594595596597598599600601602603604605606607608609610611612613614615616617618619620621622623624625626627628629630631632633634635636637638639640641642643644645646647648649650651652653654655656657658659660661662663664665666667668669670671672673674675676677678679680681682683684685686687688689690691692693694695696697698699700701702703704705706707708709710711712713714715716717718719720721722723724725726727728729730731732733734735736737738739740741742743744745746747748749750751752753754755756757758759760761762763764765766767768769770771772773774775776777778779780781782783784785786787788789790791792793794795796797798799800801802803804805806807808809810811812813814815816817818819820821822823824825826827828829830831832833834835836837838839840841842843844845846847848849850851852853854855856857858859860861862863864865866867868869870871872873874875876877878879880881882883884885886887888889890891892893894895896897898899900901902903904905906907908909910911912913914915916917918919920921922923924925926927928929930931932933934935936937938939940941942943944945946947948949950951952953954955956957958959960961962963964965966967968969970971972973974975976977978979980981982983984985986987988989990991992993994995996997998999100010011002100310041005100610071008100910101011101210131014101510161017101810191020102110221023102410251026102710281029103010311032103310341035103610371038103910401041104210431044104510461047104810491050105110521053105410551056105710581059106010611062106310641065106610671068106910701071107210731074107510761077107810791080108110821083108410851086108710881089109010911092109310941095109610971098109911001101110211031104110511061107110811091110111111121113111411151116111711181119112011211122112311241125112611271128112911301131113211331134113511361137113811391140114111421143114411451146114711481149115011511152115311541155115611571158115911601161116211631164116511661167116811691170117111721173117411751176117711781179118011811182118311841185118611871188118911901191119211931194119511961197119811991200120112021203120412051206120712081209121012111212121312141215121612171218121912201221122212231224122512261227122812291230123112321233123412351236123712381239124012411242124312441245124612471248124912501251125212531254125512561257125812591260126112621263126412651266126712681269127012711272127312741275127612771278127912801281128212831284128512861287128812891290129112921293129412951296129712981299130013011302130313041305130613071308130913101311131213131314131513161317131813191320132113221323132413251326132713281329133013311332133313341335133613371338133913401341134213431344134513461347134813491350135113521353135413551356135713581359136013611362136313641365136613671368136913701371137213731374137513761377137813791380138113821383138413851386138713881389139013911392139313941395139613971398139914001401140214031404140514061407140814091410141114121413141414151416141714181419142014211422142314241425142614271428142914301431143214331434143514361437143814391440144114421443144414451446144714481449145014511452145314541455145614571458145914601461146214631464146514661467146814691470147114721473147414751476147714781479148014811482148314841485148614871488148914901491149214931494149514961497149814991500150115021503150415051506150715081509151015111512151315141515151615171518151915201521152215231524152515261527152815291530153115321533153415351536153715381539154015411542154315441545154615471548154915501551155215531554155515561557155815591560156115621563156415651566156715681569157015711572157315741575157615771578157915801581158215831584158515861587158815891590159115921593159415951596159715981599160016011602160316041605160616071608160916101611161216131614161516161617161816191620162116221623162416251626162716281629163016311632163316341635163616371638163916401641164216431644164516461647164816491650165116521653165416551656165716581659166016611662166316641665166616671668166916701671167216731674167516761677167816791680168116821683168416851686168716881689169016911692169316941695169616971698169917001701170217031704170517061707170817091710171117121713171417151716171717181719172017211722172317241725172617271728172917301731173217331734173517361737173817391740174117421743174417451746174717481749175017511752175317541755175617571758175917601761176217631764176517661767176817691770177117721773177417751776177717781779178017811782178317841785178617871788178917901791179217931794179517961797179817991800180118021803180418051806180718081809181018111812181318141815181618171818181918201821182218231824182518261827182818291830183118321833183418351836183718381839184018411842184318441845184618471848184918501851185218531854185518561857185818591860186118621863186418651866186718681869187018711872187318741875187618771878187918801881188218831884188518861887188818891890189118921893189418951896189718981899190019011902190319041905190619071908190919101911191219131914191519161917191819191920192119221923192419251926192719281929193019311932193319341935193619371938193919401941194219431944194519461947194819491950195119521953195419551956195719581959196019611962196319641965196619671968196919701971197219731974197519761977197819791980198119821983198419851986198719881989199019911992199319941995199619971998199920002001200220032004200520062007200820092010201120122013201420152016201720182019202020212022202320242025202620272028202920302031203220332034203520362037203820392040204120422043204420452046204720482049205020512052205320542055205620572058205920602061206220632064206520662067206820692070207120722073207420752076207720782079208020812082208320842085208620872088208920902091209220932094209520962097209820992100210121022103210421052106210721082109211021112112211321142115211621172118211921202121212221232124212521262127212821292130213121322133213421352136213721382139214021412142214321442145214621472148214921502151215221532154215521562157215821592160216121622163216421652166216721682169217021712172217321742175217621772178217921802181218221832184218521862187218821892190219121922193219421952196219721982199220022012202220322042205220622072208220922102211221222132214221522162217221822192220222122222223222422252226222722282229223022312232223322342235223622372238223922402241224222432244224522462247224822492250225122522253225422552256225722582259226022612262226322642265226622672268226922702271227222732274227522762277227822792280228122822283228422852286228722882289229022912292229322942295229622972298229923002301230223032304230523062307230823092310231123122313231423152316231723182319232023212322232323242325232623272328232923302331233223332334233523362337233823392340234123422343234423452346234723482349235023512352235323542355235623572358235923602361236223632364236523662367236823692370237123722373237423752376237723782379238023812382238323842385238623872388238923902391239223932394239523962397239823992400240124022403240424052406240724082409241024112412241324142415241624172418241924202421242224232424242524262427242824292430243124322433243424352436243724382439244024412442244324442445244624472448244924502451245224532454245524562457245824592460246124622463246424652466246724682469247024712472247324742475247624772478247924802481248224832484248524862487248824892490249124922493249424952496249724982499250025012502250325042505250625072508250925102511251225132514251525162517251825192520252125222523252425252526252725282529253025312532253325342535253625372538253925402541254225432544254525462547254825492550255125522553255425552556255725582559256025612562256325642565256625672568256925702571257225732574257525762577257825792580258125822583258425852586258725882589259025912592259325942595259625972598259926002601260226032604260526062607260826092610261126122613261426152616261726182619262026212622262326242625262626272628262926302631263226332634263526362637263826392640264126422643264426452646264726482649265026512652265326542655265626572658265926602661266226632664266526662667266826692670267126722673267426752676267726782679268026812682268326842685268626872688268926902691269226932694269526962697269826992700270127022703270427052706270727082709271027112712271327142715271627172718271927202721272227232724272527262727272827292730273127322733273427352736273727382739274027412742274327442745274627472748274927502751275227532754275527562757275827592760276127622763276427652766276727682769277027712772277327742775277627772778277927802781278227832784278527862787278827892790279127922793279427952796279727982799280028012802280328042805280628072808280928102811281228132814281528162817281828192820282128222823282428252826282728282829283028312832283328342835283628372838283928402841284228432844284528462847284828492850285128522853285428552856285728582859286028612862286328642865286628672868286928702871287228732874287528762877287828792880288128822883288428852886288728882889289028912892289328942895289628972898289929002901290229032904290529062907290829092910291129122913291429152916291729182919292029212922292329242925292629272928292929302931293229332934293529362937293829392940294129422943294429452946294729482949295029512952295329542955295629572958295929602961296229632964296529662967296829692970297129722973297429752976297729782979298029812982298329842985298629872988298929902991299229932994299529962997299829993000300130023003300430053006300730083009301030113012301330143015301630173018301930203021302230233024302530263027302830293030303130323033303430353036
  1. [
  2. {
  3. "source": {
  4. "id": "xhs_699308fa0000000016009697",
  5. "source_type": "post",
  6. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  7. "author": "方圆的增长飞轮",
  8. "source_metadata": {
  9. "platform": "xiaohongshu",
  10. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
  11. }
  12. },
  13. "title": "爆款选题双招法",
  14. "content": "目标:产出一个能引发情绪共鸣的爆款选题\n步骤1\n 输入:选定目标赛道\n 方法:提取该赛道中被广泛默认、反复复述的‘圣经句’(即正确共识),如『能力强的人一定会被看见』;必须是大众信奉但未经质疑的断言。例:『…能力强的人一定会被看见…』\n 产出:〈赛道圣经句〉\n步骤2\n 输入:← s1 的〈赛道圣经句〉\n 方法:针对该句,追问:什么情况下严格按这句话做,反而导致结果恶化?即寻找其失效的现实场景(共识崩塌点)。例:『职场中能力强却长期被埋没、汇报不力反被提拔』\n 产出:〈共识失灵场景清单〉\n步骤3\n 输入:← s1 的〈赛道圣经句〉\n 方法:前往同赛道热门竞品评论区,筛选含『但是……』『其实……』『没人敢说……』等转折/压抑表达的评论——这些是用户‘懂但没说出口’的真实痛点,已通过市场反馈验证。例:『标题很干货,但是看完还是不会写』\n 产出:〈竞品评论区沉默痛点集〉\n步骤4\n 输入:← s2 的〈共识失灵场景清单〉, ← s3 的〈竞品评论区沉默痛点集〉\n 方法:将二者交叉比对,选取同时满足‘共识崩塌’+‘用户已有压抑共鸣’的交集点,将其转化为具体选题表述,确保带有羞耻感或冒犯感(非攻击性,而是撕裂正确表象)。例:『别再信“努力就有回报”,这届打工人正在用离职投票』\n 产出:一个能引发情绪共鸣的爆款选题",
  15. "dim_creations": [
  16. "创作"
  17. ],
  18. "dim_attributes": [
  19. "how"
  20. ],
  21. "scopes": [
  22. {
  23. "scope_type": "substance",
  24. "value": "赛道圣经句"
  25. },
  26. {
  27. "scope_type": "substance",
  28. "value": "正确共识"
  29. },
  30. {
  31. "scope_type": "substance",
  32. "value": "大众信奉断言"
  33. },
  34. {
  35. "scope_type": "form",
  36. "value": "提取法"
  37. },
  38. {
  39. "scope_type": "effect",
  40. "value": "共识"
  41. },
  42. {
  43. "scope_type": "intent",
  44. "value": "识别共识起点"
  45. },
  46. {
  47. "scope_type": "substance",
  48. "value": "共识失灵场景"
  49. },
  50. {
  51. "scope_type": "substance",
  52. "value": "现实失效条件"
  53. },
  54. {
  55. "scope_type": "substance",
  56. "value": "共识崩塌点"
  57. },
  58. {
  59. "scope_type": "form",
  60. "value": "反事实追问"
  61. },
  62. {
  63. "scope_type": "effect",
  64. "value": "共识解构"
  65. },
  66. {
  67. "scope_type": "effect",
  68. "value": "结构性矛盾暴露"
  69. },
  70. {
  71. "scope_type": "intent",
  72. "value": "挖掘认知裂缝"
  73. },
  74. {
  75. "scope_type": "substance",
  76. "value": "竞品评论区沉默痛点"
  77. },
  78. {
  79. "scope_type": "substance",
  80. "value": "用户未言明真实痛点"
  81. },
  82. {
  83. "scope_type": "substance",
  84. "value": "市场验证型压抑表达"
  85. },
  86. {
  87. "scope_type": "form",
  88. "value": "评论区语义"
  89. },
  90. {
  91. "scope_type": "form",
  92. "value": "转折词筛选"
  93. },
  94. {
  95. "scope_type": "effect",
  96. "value": "真实痛点捕获"
  97. },
  98. {
  99. "scope_type": "effect",
  100. "value": "情感共鸣"
  101. },
  102. {
  103. "scope_type": "intent",
  104. "value": "锚定已验证情绪触点"
  105. },
  106. {
  107. "scope_type": "substance",
  108. "value": "共识崩塌"
  109. },
  110. {
  111. "scope_type": "substance",
  112. "value": "用户压抑交集点"
  113. },
  114. {
  115. "scope_type": "substance",
  116. "value": "羞耻感选题"
  117. },
  118. {
  119. "scope_type": "substance",
  120. "value": "冒犯感选题"
  121. },
  122. {
  123. "scope_type": "substance",
  124. "value": "情绪共鸣型爆款选题"
  125. },
  126. {
  127. "scope_type": "form",
  128. "value": "交叉比对法"
  129. },
  130. {
  131. "scope_type": "form",
  132. "value": "交集转化"
  133. },
  134. {
  135. "scope_type": "effect",
  136. "value": "情绪信号强化"
  137. },
  138. {
  139. "scope_type": "effect",
  140. "value": "选题冒犯性校准"
  141. },
  142. {
  143. "scope_type": "effect",
  144. "value": "羞耻感注入"
  145. },
  146. {
  147. "scope_type": "intent",
  148. "value": "生成高共鸣选题"
  149. }
  150. ],
  151. "custom_ext": [
  152. {
  153. "key": "业务阶段",
  154. "type": "str",
  155. "value": "选题"
  156. },
  157. {
  158. "key": "创作阶段",
  159. "type": "str",
  160. "value": "定向"
  161. },
  162. {
  163. "key": "创作阶段",
  164. "type": "str",
  165. "value": "构思"
  166. },
  167. {
  168. "key": "创作阶段",
  169. "type": "str",
  170. "value": "结构"
  171. },
  172. {
  173. "key": "动作",
  174. "type": "str",
  175. "value": "提取共识句"
  176. },
  177. {
  178. "key": "动作",
  179. "type": "str",
  180. "value": "逆向推演失效场景"
  181. },
  182. {
  183. "key": "动作",
  184. "type": "str",
  185. "value": "挖掘评论区未言明反馈"
  186. },
  187. {
  188. "key": "动作",
  189. "type": "str",
  190. "value": "交叉验证并具象化选题"
  191. }
  192. ]
  193. },
  194. {
  195. "source": {
  196. "id": "xhs_699308fa0000000016009697",
  197. "source_type": "post",
  198. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  199. "author": "方圆的增长飞轮",
  200. "source_metadata": {
  201. "platform": "xiaohongshu",
  202. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
  203. }
  204. },
  205. "title": "好选题的情绪信号",
  206. "content": "{\"name\": \"好选题的情绪信号\", \"kind\": \"子集\", \"维度拆分规则\": \"情绪触发类型\", \"body\": [{\"item_name\": \"羞耻感\", \"item_desc\": \"写完后内心犹豫、不好意思、想删掉——因为它触碰了真实但被社交礼仪层层包裹的痛点;是好选题的防伪标签。例:『…写完后感觉羞耻的,因为太正确的选题缺乏情绪共鸣…』\", \"作用域\": []}, {\"item_name\": \"冒犯感\", \"item_desc\": \"不是脏话式冒犯,而是对大众信奉的‘正确共识’进行温和撕裂,从而触动公共痛点;能引发强烈共鸣。例:『…真正的爆款选题带有冒犯感,不是脏话式的冒犯,而是对正确共识的挑战…』\", \"作用域\": []}]}",
  207. "dim_creations": [
  208. "创作"
  209. ],
  210. "dim_attributes": [
  211. "what"
  212. ],
  213. "scopes": [
  214. {
  215. "scope_type": "substance",
  216. "value": "羞耻感"
  217. },
  218. {
  219. "scope_type": "substance",
  220. "value": "冒犯感"
  221. },
  222. {
  223. "scope_type": "substance",
  224. "value": "情绪信号"
  225. },
  226. {
  227. "scope_type": "substance",
  228. "value": "社交礼仪包裹痛点"
  229. },
  230. {
  231. "scope_type": "substance",
  232. "value": "公共痛点"
  233. },
  234. {
  235. "scope_type": "substance",
  236. "value": "正确共识挑战"
  237. },
  238. {
  239. "scope_type": "form",
  240. "value": "情绪防伪标签法"
  241. },
  242. {
  243. "scope_type": "effect",
  244. "value": "选题真伪甄别"
  245. },
  246. {
  247. "scope_type": "effect",
  248. "value": "情绪共鸣触发"
  249. },
  250. {
  251. "scope_type": "intent",
  252. "value": "识别高潜力选题"
  253. }
  254. ],
  255. "custom_ext": [
  256. {
  257. "key": "概要",
  258. "type": "str",
  259. "value": "羞耻感和冒犯感是识别高潜力选题的关键情绪信号。"
  260. }
  261. ]
  262. },
  263. {
  264. "source": {
  265. "id": "xhs_699308fa0000000016009697",
  266. "source_type": "post",
  267. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  268. "author": "方圆的增长飞轮",
  269. "source_metadata": {
  270. "platform": "xiaohongshu",
  271. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
  272. }
  273. },
  274. "title": "赛道圣经句",
  275. "content": "{\"name\": \"赛道圣经句\", \"kind\": \"子集\", \"维度拆分规则\": \"共识性质\", \"body\": [{\"item_name\": \"职场类圣经句\", \"item_desc\": \"『能力强的人一定会被看见』\", \"作用域\": []}]}",
  276. "dim_creations": [
  277. "创作"
  278. ],
  279. "dim_attributes": [
  280. "what"
  281. ],
  282. "scopes": [
  283. {
  284. "scope_type": "substance",
  285. "value": "赛道圣经句"
  286. },
  287. {
  288. "scope_type": "substance",
  289. "value": "正确共识性断言"
  290. },
  291. {
  292. "scope_type": "substance",
  293. "value": "广泛默认断言"
  294. },
  295. {
  296. "scope_type": "substance",
  297. "value": "反复复述共识"
  298. },
  299. {
  300. "scope_type": "substance",
  301. "value": "共识撕裂起点"
  302. },
  303. {
  304. "scope_type": "substance",
  305. "value": "职场类圣经句"
  306. },
  307. {
  308. "scope_type": "substance",
  309. "value": "能力强的人一定会被看见"
  310. },
  311. {
  312. "scope_type": "form",
  313. "value": "共识类型"
  314. },
  315. {
  316. "scope_type": "effect",
  317. "value": "共识锚定"
  318. },
  319. {
  320. "scope_type": "intent",
  321. "value": "界定共识基线"
  322. }
  323. ],
  324. "custom_ext": [
  325. {
  326. "key": "概要",
  327. "type": "str",
  328. "value": "赛道内被广泛默认、反复复述的正确共识性断言,是共识撕裂的起点。"
  329. },
  330. {
  331. "key": "出自",
  332. "type": "str",
  333. "value": "爆款选题双招法 第1步"
  334. }
  335. ]
  336. },
  337. {
  338. "source": {
  339. "id": "xhs_699308fa0000000016009697",
  340. "source_type": "post",
  341. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  342. "author": "方圆的增长飞轮",
  343. "source_metadata": {
  344. "platform": "xiaohongshu",
  345. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
  346. }
  347. },
  348. "title": "羞耻感作为选题信号的原理",
  349. "content": "{\"name\": \"羞耻感作为选题信号的原理\", \"desc\": \"羞耻感是好选题的防伪标签,因为它意味着内容触碰了真实存在但被社交礼仪、群体沉默或自我审查层层包裹的痛点;这种包裹使痛点难以被公开讨论,一旦被精准表达,就会引发强烈情绪共鸣。而没有情绪触发的内容不可能爆红,安全的选题等于无感——写完后内心没有波澜、觉得没问题,大概率是无效选题;反之,写完后有点犹豫或不好意思,则可能是好选题。\"}",
  350. "dim_creations": [
  351. "创作"
  352. ],
  353. "dim_attributes": [
  354. "why"
  355. ],
  356. "scopes": [
  357. {
  358. "scope_type": "substance",
  359. "value": "羞耻感"
  360. },
  361. {
  362. "scope_type": "substance",
  363. "value": "社交礼仪包裹痛点"
  364. },
  365. {
  366. "scope_type": "substance",
  367. "value": "群体沉默"
  368. },
  369. {
  370. "scope_type": "substance",
  371. "value": "自我审查"
  372. },
  373. {
  374. "scope_type": "substance",
  375. "value": "情绪共鸣触发机制"
  376. },
  377. {
  378. "scope_type": "substance",
  379. "value": "理性认知缺口"
  380. },
  381. {
  382. "scope_type": "substance",
  383. "value": "感性情绪开关"
  384. },
  385. {
  386. "scope_type": "effect",
  387. "value": "痛点精准表达"
  388. },
  389. {
  390. "scope_type": "effect",
  391. "value": "情绪共振密度构建"
  392. },
  393. {
  394. "scope_type": "effect",
  395. "value": "选题无效性排除"
  396. },
  397. {
  398. "scope_type": "intent",
  399. "value": "解释羞耻感的选题价值"
  400. }
  401. ],
  402. "custom_ext": []
  403. },
  404. {
  405. "source": {
  406. "id": "xhs_699308fa0000000016009697",
  407. "source_type": "post",
  408. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  409. "author": "方圆的增长飞轮",
  410. "source_metadata": {
  411. "platform": "xiaohongshu",
  412. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
  413. }
  414. },
  415. "title": "交叉验证提升选题共鸣效力的原理",
  416. "content": "{\"name\": \"交叉验证提升选题共鸣效力的原理\", \"desc\": \"共识失灵场景代表结构性矛盾,竞品评论区沉默痛点代表已被市场验证的个体压抑体验;二者的交集既具备现实根基又自带情感共振密度,因此转化出的选题能同时击中理性认知缺口与感性情绪开关,形成不可替代的共鸣效力。\"}",
  417. "dim_creations": [
  418. "创作"
  419. ],
  420. "dim_attributes": [
  421. "why"
  422. ],
  423. "scopes": [
  424. {
  425. "scope_type": "substance",
  426. "value": "共识失灵场景"
  427. },
  428. {
  429. "scope_type": "substance",
  430. "value": "竞品评论区沉默痛点"
  431. },
  432. {
  433. "scope_type": "substance",
  434. "value": "结构性矛盾"
  435. },
  436. {
  437. "scope_type": "substance",
  438. "value": "个体压抑体验"
  439. },
  440. {
  441. "scope_type": "substance",
  442. "value": "理性认知缺口"
  443. },
  444. {
  445. "scope_type": "substance",
  446. "value": "感性情绪开关"
  447. },
  448. {
  449. "scope_type": "effect",
  450. "value": "交叉"
  451. },
  452. {
  453. "scope_type": "effect",
  454. "value": "共鸣效力叠加"
  455. },
  456. {
  457. "scope_type": "effect",
  458. "value": "不可替代性"
  459. },
  460. {
  461. "scope_type": "intent",
  462. "value": "阐明交叉验证原理"
  463. }
  464. ],
  465. "custom_ext": [
  466. {
  467. "key": "出自",
  468. "type": "str",
  469. "value": "爆款选题双招法 第4步"
  470. }
  471. ]
  472. },
  473. {
  474. "source": {
  475. "id": "xhs_698481e1000000000a02a7c1",
  476. "source_type": "post",
  477. "title": "7种编剧常用的叙事结构,写剧不用愁!",
  478. "author": "Irvin是个编剧(接稿版)",
  479. "source_metadata": {
  480. "platform": "xiaohongshu",
  481. "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1"
  482. }
  483. },
  484. "title": "7种编剧常用的叙事结构",
  485. "content": "{\"name\": \"7种编剧常用的叙事结构\", \"kind\": \"子集\", \"维度拆分规则\": \"类型枚举\", \"body\": [{\"item_name\": \"三幕式结构\", \"item_desc\": \"经典线性逻辑,分为开端(交代背景、冲突触发)、发展(冲突升级、人物成长)、结局(矛盾解决、收尾);适用于大多数剧情片。\", \"作用域\": []}, {\"item_name\": \"英雄之旅结构\", \"item_desc\": \"围绕主角成长弧光,固定情节节点(启程→考验→归来),适合成长向、冒险向故事。\", \"作用域\": []}, {\"item_name\": \"非线性结构\", \"item_desc\": \"打破时间先后逻辑,通过闪回、插叙等方式呈现,增强戏剧张力,适配悬疑、犯罪类题材。\", \"作用域\": []}, {\"item_name\": \"环形结构\", \"item_desc\": \"结尾呼应开端,情节闭环或无限循环,适配悬疑、科幻、温情类故事。\", \"作用域\": []}, {\"item_name\": \"多线叙事结构\", \"item_desc\": \"多条独立故事线并行推进,最终交汇融合,丰富故事维度,适配群像戏、喜剧、犯罪题材。\", \"作用域\": []}, {\"item_name\": \"嵌套式结构\", \"item_desc\": \"一层故事包裹另一层,虚实交织,拓展想象空间,适配科幻、悬疑类题材。\", \"作用域\": []}, {\"item_name\": \"反结构\", \"item_desc\": \"打破传统框架,抛弃线性逻辑和完整结局,注重氛围与情绪表达,适配文艺片、实验性影片。\", \"作用域\": []}]}",
  486. "dim_creations": [
  487. "创作"
  488. ],
  489. "dim_attributes": [
  490. "what"
  491. ],
  492. "scopes": [
  493. {
  494. "scope_type": "substance",
  495. "value": "三幕式结构"
  496. },
  497. {
  498. "scope_type": "substance",
  499. "value": "英雄之旅结构"
  500. },
  501. {
  502. "scope_type": "substance",
  503. "value": "非线性结构"
  504. },
  505. {
  506. "scope_type": "substance",
  507. "value": "环形结构"
  508. },
  509. {
  510. "scope_type": "substance",
  511. "value": "多线叙事结构"
  512. },
  513. {
  514. "scope_type": "substance",
  515. "value": "嵌套式结构"
  516. },
  517. {
  518. "scope_type": "substance",
  519. "value": "反结构"
  520. },
  521. {
  522. "scope_type": "form",
  523. "value": "三幕结构"
  524. },
  525. {
  526. "scope_type": "form",
  527. "value": "英雄之旅"
  528. },
  529. {
  530. "scope_type": "form",
  531. "value": "非线性叙事"
  532. },
  533. {
  534. "scope_type": "form",
  535. "value": "环形叙事"
  536. },
  537. {
  538. "scope_type": "form",
  539. "value": "多线叙事"
  540. },
  541. {
  542. "scope_type": "form",
  543. "value": "嵌套叙事"
  544. },
  545. {
  546. "scope_type": "form",
  547. "value": "反结构叙事"
  548. },
  549. {
  550. "scope_type": "effect",
  551. "value": "情节组织"
  552. },
  553. {
  554. "scope_type": "effect",
  555. "value": "戏剧张力"
  556. },
  557. {
  558. "scope_type": "effect",
  559. "value": "故事维度"
  560. },
  561. {
  562. "scope_type": "effect",
  563. "value": "想象空间"
  564. },
  565. {
  566. "scope_type": "effect",
  567. "value": "氛围表达"
  568. },
  569. {
  570. "scope_type": "effect",
  571. "value": "情绪表达"
  572. },
  573. {
  574. "scope_type": "intent",
  575. "value": "教学"
  576. }
  577. ],
  578. "custom_ext": [
  579. {
  580. "key": "业务阶段",
  581. "type": "str",
  582. "value": "脚本"
  583. },
  584. {
  585. "key": "概要",
  586. "type": "str",
  587. "value": "编剧可用的7种叙事结构类型及其核心特点与适用题材。"
  588. }
  589. ]
  590. },
  591. {
  592. "source": {
  593. "id": "xhs_67e2e39b0000000003028ff0",
  594. "source_type": "post",
  595. "title": "剧本创作:理解前提、人物、冲突",
  596. "author": "拾意",
  597. "source_metadata": {
  598. "platform": "xiaohongshu",
  599. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  600. }
  601. },
  602. "title": "前提构成",
  603. "content": "{\"name\": \"前提构成\", \"kind\": \"多维关系\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"作者立场\", \"item_desc\": \"作者对故事核心议题的价值判断或态度。\", \"作用域\": []}, {\"item_name\": \"人物\", \"item_desc\": \"故事中承载立场与冲突的主体。\", \"作用域\": []}, {\"item_name\": \"冲突\", \"item_desc\": \"人物与对立面之间的意志对抗,是前提的动力源。\", \"作用域\": []}, {\"item_name\": \"结论\", \"item_desc\": \"前提所导向的最终状态或价值落点。\", \"作用域\": []}]}",
  604. "dim_creations": [
  605. "创作"
  606. ],
  607. "dim_attributes": [
  608. "what"
  609. ],
  610. "scopes": [
  611. {
  612. "scope_type": "substance",
  613. "value": "前提构成"
  614. },
  615. {
  616. "scope_type": "substance",
  617. "value": "作者立场"
  618. },
  619. {
  620. "scope_type": "substance",
  621. "value": "人物"
  622. },
  623. {
  624. "scope_type": "substance",
  625. "value": "冲突"
  626. },
  627. {
  628. "scope_type": "substance",
  629. "value": "结论"
  630. },
  631. {
  632. "scope_type": "substance",
  633. "value": "情感驱动"
  634. },
  635. {
  636. "scope_type": "substance",
  637. "value": "欲望"
  638. },
  639. {
  640. "scope_type": "substance",
  641. "value": "恐惧"
  642. },
  643. {
  644. "scope_type": "form",
  645. "value": "四部分构成"
  646. },
  647. {
  648. "scope_type": "intent",
  649. "value": "教学"
  650. }
  651. ],
  652. "custom_ext": [
  653. {
  654. "key": "业务阶段",
  655. "type": "str",
  656. "value": "脚本"
  657. },
  658. {
  659. "key": "概要",
  660. "type": "str",
  661. "value": "前提由作者立场、人物、冲突和结论四部分构成,以情感驱动(欲望、恐惧等)为基础。"
  662. }
  663. ]
  664. },
  665. {
  666. "source": {
  667. "id": "xhs_67e2e39b0000000003028ff0",
  668. "source_type": "post",
  669. "title": "剧本创作:理解前提、人物、冲突",
  670. "author": "拾意",
  671. "source_metadata": {
  672. "platform": "xiaohongshu",
  673. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  674. }
  675. },
  676. "title": "人物三维构建法",
  677. "content": "{\"name\": \"人物三维构建法\", \"kind\": \"多维关系\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"生理维度\", \"item_desc\": \"性别、年龄、外表等可观察的生物性特征。\", \"作用域\": []}, {\"item_name\": \"心理维度\", \"item_desc\": \"性格、态度、信念、内在需求等驱动行为的精神内核。\", \"作用域\": []}, {\"item_name\": \"社会维度\", \"item_desc\": \"职业、家庭、阶层、文化背景等外部身份与关系网络。\", \"作用域\": []}]}",
  678. "dim_creations": [
  679. "创作"
  680. ],
  681. "dim_attributes": [
  682. "what"
  683. ],
  684. "scopes": [
  685. {
  686. "scope_type": "substance",
  687. "value": "人物三维构建法"
  688. },
  689. {
  690. "scope_type": "substance",
  691. "value": "生理维度"
  692. },
  693. {
  694. "scope_type": "substance",
  695. "value": "心理维度"
  696. },
  697. {
  698. "scope_type": "substance",
  699. "value": "社会维度"
  700. },
  701. {
  702. "scope_type": "substance",
  703. "value": "行为逻辑"
  704. },
  705. {
  706. "scope_type": "substance",
  707. "value": "变化轨迹"
  708. },
  709. {
  710. "scope_type": "form",
  711. "value": "并列维度构建"
  712. },
  713. {
  714. "scope_type": "intent",
  715. "value": "教学"
  716. }
  717. ],
  718. "custom_ext": [
  719. {
  720. "key": "业务阶段",
  721. "type": "str",
  722. "value": "脚本"
  723. },
  724. {
  725. "key": "概要",
  726. "type": "str",
  727. "value": "人物从生理、心理、社会三个并列维度构建,共同决定其行为逻辑与变化轨迹。"
  728. }
  729. ]
  730. },
  731. {
  732. "source": {
  733. "id": "xhs_67e2e39b0000000003028ff0",
  734. "source_type": "post",
  735. "title": "剧本创作:理解前提、人物、冲突",
  736. "author": "拾意",
  737. "source_metadata": {
  738. "platform": "xiaohongshu",
  739. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  740. }
  741. },
  742. "title": "人物意志力的叙事功能",
  743. "content": "{\"name\": \"人物意志力的叙事功能\", \"desc\": \"人物的意志力决定其在冲突中的行动合理性:弱者需有积蓄力量的潜力,强者需有承受羞辱的毅力;情节设计须基于对人物世界的充分了解,才能制造真实、可信的冲突。\"}",
  744. "dim_creations": [
  745. "创作"
  746. ],
  747. "dim_attributes": [
  748. "why"
  749. ],
  750. "scopes": [
  751. {
  752. "scope_type": "substance",
  753. "value": "人物意志力"
  754. },
  755. {
  756. "scope_type": "substance",
  757. "value": "行动合理性"
  758. },
  759. {
  760. "scope_type": "substance",
  761. "value": "积蓄力量的潜力"
  762. },
  763. {
  764. "scope_type": "substance",
  765. "value": "承受羞辱的毅力"
  766. },
  767. {
  768. "scope_type": "substance",
  769. "value": "人物世界"
  770. },
  771. {
  772. "scope_type": "effect",
  773. "value": "行动合理性"
  774. },
  775. {
  776. "scope_type": "effect",
  777. "value": "冲突真实性"
  778. },
  779. {
  780. "scope_type": "effect",
  781. "value": "冲突可信性"
  782. },
  783. {
  784. "scope_type": "intent",
  785. "value": "教学"
  786. }
  787. ],
  788. "custom_ext": [
  789. {
  790. "key": "业务阶段",
  791. "type": "str",
  792. "value": "脚本"
  793. }
  794. ]
  795. },
  796. {
  797. "source": {
  798. "id": "xhs_67e2e39b0000000003028ff0",
  799. "source_type": "post",
  800. "title": "剧本创作:理解前提、人物、冲突",
  801. "author": "拾意",
  802. "source_metadata": {
  803. "platform": "xiaohongshu",
  804. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  805. }
  806. },
  807. "title": "冲突类型清单",
  808. "content": "{\"name\": \"冲突类型清单\", \"kind\": \"子集\", \"维度拆分规则\": \"冲突升级机制\", \"body\": [{\"item_name\": \"静态冲突\", \"item_desc\": \"无升级能力的冲突,如固守立场的僵持,适合表现无力感或宿命感。\", \"作用域\": []}, {\"item_name\": \"跳跃冲突\", \"item_desc\": \"通过外力强迫人物行动的冲突,如突发事件打破平衡,适合快速启动剧情。\", \"作用域\": []}, {\"item_name\": \"缓慢升级冲突\", \"item_desc\": \"随人物选择自然累积张力的冲突,如日常摩擦渐进为决裂,适合刻画真实人性。\", \"作用域\": []}, {\"item_name\": \"预示冲突\", \"item_desc\": \"通过伏笔、暗示提前承诺未来爆发的冲突,如暗流涌动的紧张氛围,适合营造悬念。\", \"作用域\": []}]}",
  809. "dim_creations": [
  810. "创作"
  811. ],
  812. "dim_attributes": [
  813. "what"
  814. ],
  815. "scopes": [
  816. {
  817. "scope_type": "substance",
  818. "value": "冲突类型清单"
  819. },
  820. {
  821. "scope_type": "substance",
  822. "value": "静态冲突"
  823. },
  824. {
  825. "scope_type": "substance",
  826. "value": "跳跃冲突"
  827. },
  828. {
  829. "scope_type": "substance",
  830. "value": "缓慢升级冲突"
  831. },
  832. {
  833. "scope_type": "substance",
  834. "value": "预示冲突"
  835. },
  836. {
  837. "scope_type": "substance",
  838. "value": "张力生成机制"
  839. },
  840. {
  841. "scope_type": "form",
  842. "value": "四类型分类"
  843. },
  844. {
  845. "scope_type": "form",
  846. "value": "冲突升级机制"
  847. },
  848. {
  849. "scope_type": "intent",
  850. "value": "教学"
  851. }
  852. ],
  853. "custom_ext": [
  854. {
  855. "key": "业务阶段",
  856. "type": "str",
  857. "value": "脚本"
  858. },
  859. {
  860. "key": "概要",
  861. "type": "str",
  862. "value": "冲突分为静态、跳跃、缓慢升级、预示四种类型,各自对应不同张力生成机制。"
  863. }
  864. ]
  865. },
  866. {
  867. "source": {
  868. "id": "xhs_67e2e39b0000000003028ff0",
  869. "source_type": "post",
  870. "title": "剧本创作:理解前提、人物、冲突",
  871. "author": "拾意",
  872. "source_metadata": {
  873. "platform": "xiaohongshu",
  874. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  875. }
  876. },
  877. "title": "冲突的生活来源原理",
  878. "content": "{\"name\": \"冲突的生活来源原理\", \"desc\": \"冲突源于生活中真实存在的品质对立(如关怀 vs 漠视),人物间的攻击与反击并非随机,而是对立价值观在具体情境中的具象化碰撞,由此形成复杂、可延展的戏剧张力。\"}",
  879. "dim_creations": [
  880. "创作"
  881. ],
  882. "dim_attributes": [
  883. "why"
  884. ],
  885. "scopes": [
  886. {
  887. "scope_type": "substance",
  888. "value": "冲突的生活来源原理"
  889. },
  890. {
  891. "scope_type": "substance",
  892. "value": "品质对立"
  893. },
  894. {
  895. "scope_type": "substance",
  896. "value": "关怀"
  897. },
  898. {
  899. "scope_type": "substance",
  900. "value": "漠视"
  901. },
  902. {
  903. "scope_type": "substance",
  904. "value": "价值观对立"
  905. },
  906. {
  907. "scope_type": "substance",
  908. "value": "具象化碰撞"
  909. },
  910. {
  911. "scope_type": "effect",
  912. "value": "戏剧张力"
  913. },
  914. {
  915. "scope_type": "effect",
  916. "value": "张力复杂性"
  917. },
  918. {
  919. "scope_type": "effect",
  920. "value": "张力可延展性"
  921. },
  922. {
  923. "scope_type": "intent",
  924. "value": "教学"
  925. }
  926. ],
  927. "custom_ext": [
  928. {
  929. "key": "业务阶段",
  930. "type": "str",
  931. "value": "脚本"
  932. }
  933. ]
  934. },
  935. {
  936. "source": {
  937. "id": "xhs_67e2e39b0000000003028ff0",
  938. "source_type": "post",
  939. "title": "剧本创作:理解前提、人物、冲突",
  940. "author": "拾意",
  941. "source_metadata": {
  942. "platform": "xiaohongshu",
  943. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  944. }
  945. },
  946. "title": "结构要素",
  947. "content": "{\"name\": \"结构要素\", \"kind\": \"序列\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"过渡\", \"item_desc\": \"小冲突融入大前提的过程,用于衔接场景与主题。\", \"作用域\": []}, {\"item_name\": \"切入点\", \"item_desc\": \"决定性事件引发连锁反应的起始点,是故事真正开始的位置。\", \"作用域\": []}, {\"item_name\": \"危机\", \"item_desc\": \"人物面临不可回避的转折性抉择,推动情节质变。\", \"作用域\": []}, {\"item_name\": \"高潮\", \"item_desc\": \"冲突集中爆发、人物意志与对立面正面碰撞的顶点。\", \"作用域\": []}, {\"item_name\": \"结局\", \"item_desc\": \"前提所承诺的价值状态最终实现或破灭的收束。\", \"作用域\": []}]}",
  948. "dim_creations": [
  949. "创作"
  950. ],
  951. "dim_attributes": [
  952. "what"
  953. ],
  954. "scopes": [
  955. {
  956. "scope_type": "substance",
  957. "value": "结构要素"
  958. },
  959. {
  960. "scope_type": "substance",
  961. "value": "过渡"
  962. },
  963. {
  964. "scope_type": "substance",
  965. "value": "切入点"
  966. },
  967. {
  968. "scope_type": "substance",
  969. "value": "危机"
  970. },
  971. {
  972. "scope_type": "substance",
  973. "value": "高潮"
  974. },
  975. {
  976. "scope_type": "substance",
  977. "value": "结局"
  978. },
  979. {
  980. "scope_type": "form",
  981. "value": "五要素串联"
  982. },
  983. {
  984. "scope_type": "intent",
  985. "value": "教学"
  986. }
  987. ],
  988. "custom_ext": [
  989. {
  990. "key": "业务阶段",
  991. "type": "str",
  992. "value": "脚本"
  993. },
  994. {
  995. "key": "概要",
  996. "type": "str",
  997. "value": "剧本结构由过渡、切入点、危机、高潮和结局五个关键要素串联而成。"
  998. }
  999. ]
  1000. },
  1001. {
  1002. "source": {
  1003. "id": "xhs_67e2e39b0000000003028ff0",
  1004. "source_type": "post",
  1005. "title": "剧本创作:理解前提、人物、冲突",
  1006. "author": "拾意",
  1007. "source_metadata": {
  1008. "platform": "xiaohongshu",
  1009. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  1010. }
  1011. },
  1012. "title": "单场景内部结构",
  1013. "content": "{\"name\": \"单场景内部结构\", \"kind\": \"多维关系\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"前提\", \"item_desc\": \"该场景所服务的整体故事前提的局部体现。\", \"作用域\": []}, {\"item_name\": \"冲突\", \"item_desc\": \"场景内人物间具体的意志对抗。\", \"作用域\": []}, {\"item_name\": \"过渡\", \"item_desc\": \"连接上一场景与本场景的逻辑或情绪桥梁。\", \"作用域\": []}, {\"item_name\": \"危机\", \"item_desc\": \"场景内人物必须做出关键选择的临界点。\", \"作用域\": []}, {\"item_name\": \"高潮\", \"item_desc\": \"场景内冲突最激烈、信息量最大、情绪最强的瞬间。\", \"作用域\": []}, {\"item_name\": \"结局\", \"item_desc\": \"该场景带来的即时结果与状态改变,为下一场景埋设伏笔。\", \"作用域\": []}]}",
  1014. "dim_creations": [
  1015. "创作"
  1016. ],
  1017. "dim_attributes": [
  1018. "what"
  1019. ],
  1020. "scopes": [
  1021. {
  1022. "scope_type": "substance",
  1023. "value": "单场景内部结构"
  1024. },
  1025. {
  1026. "scope_type": "substance",
  1027. "value": "前提"
  1028. },
  1029. {
  1030. "scope_type": "substance",
  1031. "value": "冲突"
  1032. },
  1033. {
  1034. "scope_type": "substance",
  1035. "value": "过渡"
  1036. },
  1037. {
  1038. "scope_type": "substance",
  1039. "value": "危机"
  1040. },
  1041. {
  1042. "scope_type": "substance",
  1043. "value": "高潮"
  1044. },
  1045. {
  1046. "scope_type": "substance",
  1047. "value": "结局"
  1048. },
  1049. {
  1050. "scope_type": "form",
  1051. "value": "六要素微型复现"
  1052. },
  1053. {
  1054. "scope_type": "intent",
  1055. "value": "教学"
  1056. }
  1057. ],
  1058. "custom_ext": [
  1059. {
  1060. "key": "业务阶段",
  1061. "type": "str",
  1062. "value": "脚本"
  1063. },
  1064. {
  1065. "key": "概要",
  1066. "type": "str",
  1067. "value": "每个场景需呈现前提、冲突、过渡、危机、高潮和结局六要素的微型复现。"
  1068. }
  1069. ]
  1070. },
  1071. {
  1072. "source": {
  1073. "id": "xhs_680659e8000000001a007a11",
  1074. "source_type": "post",
  1075. "title": "故事设计原理拆解学习",
  1076. "author": "拾意",
  1077. "source_metadata": {
  1078. "platform": "xiaohongshu",
  1079. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  1080. }
  1081. },
  1082. "title": "故事的五部分构成",
  1083. "content": "{\"name\": \"故事的五部分构成\", \"kind\": \"序列\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"激励事件\", \"item_desc\": \"第一个重大事件,打破主人公生活平衡,引发后续情节。\", \"作用域\": []}, {\"item_name\": \"进展纠葛\", \"item_desc\": \"人物面对对抗力量时产生的冲突,创造一系列事件推动故事发展,每个次情节都有自己的激励事件。\", \"作用域\": []}, {\"item_name\": \"危机\", \"item_desc\": \"人物的终极决定时刻,强调其紧张性和对故事发展的关键作用。\", \"作用域\": []}, {\"item_name\": \"高潮\", \"item_desc\": \"必须充满意义,从负面到正面的价值转变能够打动观众。\", \"作用域\": []}, {\"item_name\": \"结局\", \"item_desc\": \"提供情感满足与主题升华。\", \"作用域\": []}]}",
  1084. "dim_creations": [
  1085. "创作"
  1086. ],
  1087. "dim_attributes": [
  1088. "what"
  1089. ],
  1090. "scopes": [
  1091. {
  1092. "scope_type": "substance",
  1093. "value": "故事结构"
  1094. },
  1095. {
  1096. "scope_type": "substance",
  1097. "value": "激励事件"
  1098. },
  1099. {
  1100. "scope_type": "substance",
  1101. "value": "进展纠葛"
  1102. },
  1103. {
  1104. "scope_type": "substance",
  1105. "value": "危机"
  1106. },
  1107. {
  1108. "scope_type": "substance",
  1109. "value": "高潮"
  1110. },
  1111. {
  1112. "scope_type": "substance",
  1113. "value": "结局"
  1114. },
  1115. {
  1116. "scope_type": "form",
  1117. "value": "五段式结构"
  1118. },
  1119. {
  1120. "scope_type": "intent",
  1121. "value": "教学"
  1122. }
  1123. ],
  1124. "custom_ext": [
  1125. {
  1126. "key": "业务阶段",
  1127. "type": "str",
  1128. "value": "脚本"
  1129. },
  1130. {
  1131. "key": "概要",
  1132. "type": "str",
  1133. "value": "故事由激励事件、进展纠葛、危机、高潮、结局五个按时间顺序展开的部分构成。"
  1134. }
  1135. ]
  1136. },
  1137. {
  1138. "source": {
  1139. "id": "xhs_680659e8000000001a007a11",
  1140. "source_type": "post",
  1141. "title": "故事设计原理拆解学习",
  1142. "author": "拾意",
  1143. "source_metadata": {
  1144. "platform": "xiaohongshu",
  1145. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  1146. }
  1147. },
  1148. "title": "场景设计的四个要素",
  1149. "content": "{\"name\": \"场景设计的四个要素\", \"kind\": \"多维关系\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"转折点\", \"item_desc\": \"制造惊奇和好奇心。\", \"作用域\": []}, {\"item_name\": \"伏笔/分晓\", \"item_desc\": \"铺设知识层叠效果。\", \"作用域\": []}, {\"item_name\": \"情感动力\", \"item_desc\": \"通过正面与负面价值交替制造情感体验。\", \"作用域\": []}, {\"item_name\": \"选择\", \"item_desc\": \"展示人物在善恶之间的两难抉择。\", \"作用域\": []}]}",
  1150. "dim_creations": [
  1151. "创作"
  1152. ],
  1153. "dim_attributes": [
  1154. "what"
  1155. ],
  1156. "scopes": [
  1157. {
  1158. "scope_type": "substance",
  1159. "value": "场景构成"
  1160. },
  1161. {
  1162. "scope_type": "substance",
  1163. "value": "转折点"
  1164. },
  1165. {
  1166. "scope_type": "substance",
  1167. "value": "伏笔"
  1168. },
  1169. {
  1170. "scope_type": "substance",
  1171. "value": "分晓"
  1172. },
  1173. {
  1174. "scope_type": "substance",
  1175. "value": "情感动力"
  1176. },
  1177. {
  1178. "scope_type": "substance",
  1179. "value": "选择"
  1180. },
  1181. {
  1182. "scope_type": "form",
  1183. "value": "四要素模型"
  1184. },
  1185. {
  1186. "scope_type": "intent",
  1187. "value": "教学"
  1188. }
  1189. ],
  1190. "custom_ext": [
  1191. {
  1192. "key": "业务阶段",
  1193. "type": "str",
  1194. "value": "脚本"
  1195. },
  1196. {
  1197. "key": "概要",
  1198. "type": "str",
  1199. "value": "场景由转折点、伏笔/分晓、情感动力和选择四个要素共同构成。"
  1200. }
  1201. ]
  1202. },
  1203. {
  1204. "source": {
  1205. "id": "xhs_680659e8000000001a007a11",
  1206. "source_type": "post",
  1207. "title": "故事设计原理拆解学习",
  1208. "author": "拾意",
  1209. "source_metadata": {
  1210. "platform": "xiaohongshu",
  1211. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  1212. }
  1213. },
  1214. "title": "场景分析的五步程序",
  1215. "content": "{\"name\": \"场景分析的五步程序\", \"kind\": \"序列\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"确定冲突\", \"item_desc\": \"识别场景中核心对抗关系。\", \"作用域\": []}, {\"item_name\": \"标注开篇价值\", \"item_desc\": \"标记场景起始时人物所处的价值状态(如安全/危险、希望/绝望等)。\", \"作用域\": []}, {\"item_name\": \"将场景分解为节拍\", \"item_desc\": \"切分场景内最小有意义的动作单元。\", \"作用域\": []}, {\"item_name\": \"标注结尾价值\", \"item_desc\": \"标记场景结束时价值状态的变化。\", \"作用域\": []}, {\"item_name\": \"概述节拍并标注转折点的位置\", \"item_desc\": \"总结各节拍逻辑,并定位触发价值翻转的关键节拍。\", \"作用域\": []}]}",
  1216. "dim_creations": [
  1217. "创作"
  1218. ],
  1219. "dim_attributes": [
  1220. "what"
  1221. ],
  1222. "scopes": [
  1223. {
  1224. "scope_type": "substance",
  1225. "value": "场景分析方法"
  1226. },
  1227. {
  1228. "scope_type": "substance",
  1229. "value": "冲突"
  1230. },
  1231. {
  1232. "scope_type": "substance",
  1233. "value": "价值状态标注"
  1234. },
  1235. {
  1236. "scope_type": "substance",
  1237. "value": "节拍分解"
  1238. },
  1239. {
  1240. "scope_type": "substance",
  1241. "value": "价值转变标注"
  1242. },
  1243. {
  1244. "scope_type": "substance",
  1245. "value": "转折点"
  1246. },
  1247. {
  1248. "scope_type": "form",
  1249. "value": "五步程序"
  1250. },
  1251. {
  1252. "scope_type": "intent",
  1253. "value": "教学"
  1254. }
  1255. ],
  1256. "custom_ext": [
  1257. {
  1258. "key": "业务阶段",
  1259. "type": "str",
  1260. "value": "脚本"
  1261. },
  1262. {
  1263. "key": "概要",
  1264. "type": "str",
  1265. "value": "场景分析需按确定冲突、标注开篇价值、分解为节拍、标注结尾价值、概述节拍并标注转折点位置五步进行。"
  1266. }
  1267. ]
  1268. },
  1269. {
  1270. "source": {
  1271. "id": "xhs_680659e8000000001a007a11",
  1272. "source_type": "post",
  1273. "title": "故事设计原理拆解学习",
  1274. "author": "拾意",
  1275. "source_metadata": {
  1276. "platform": "xiaohongshu",
  1277. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  1278. }
  1279. },
  1280. "title": "情感转变与价值变化的关系",
  1281. "content": "{\"name\": \"情感转变与价值变化的关系\", \"desc\": \"核心情感为快感和痛感,情感动力源于正面与负面价值的交替变化;价值转变是情感冲击的根源,通过价值状态的升降(如从希望跌入绝望、再升至顿悟)直接驱动观众情绪起伏。\"}",
  1282. "dim_creations": [
  1283. "创作"
  1284. ],
  1285. "dim_attributes": [
  1286. "why"
  1287. ],
  1288. "scopes": [
  1289. {
  1290. "scope_type": "substance",
  1291. "value": "情感动力"
  1292. },
  1293. {
  1294. "scope_type": "substance",
  1295. "value": "价值变化"
  1296. },
  1297. {
  1298. "scope_type": "substance",
  1299. "value": "快感"
  1300. },
  1301. {
  1302. "scope_type": "substance",
  1303. "value": "痛感"
  1304. },
  1305. {
  1306. "scope_type": "feeling",
  1307. "value": "情绪起伏"
  1308. },
  1309. {
  1310. "scope_type": "effect",
  1311. "value": "情感驱动"
  1312. },
  1313. {
  1314. "scope_type": "effect",
  1315. "value": "价值翻转"
  1316. },
  1317. {
  1318. "scope_type": "intent",
  1319. "value": "解释原理"
  1320. }
  1321. ],
  1322. "custom_ext": [
  1323. {
  1324. "key": "业务阶段",
  1325. "type": "str",
  1326. "value": "脚本"
  1327. }
  1328. ]
  1329. },
  1330. {
  1331. "source": {
  1332. "id": "xhs_680659e8000000001a007a11",
  1333. "source_type": "post",
  1334. "title": "故事设计原理拆解学习",
  1335. "author": "拾意",
  1336. "source_metadata": {
  1337. "platform": "xiaohongshu",
  1338. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  1339. }
  1340. },
  1341. "title": "选择的性质与两难之境",
  1342. "content": "{\"name\": \"选择的性质与两难之境\", \"desc\": \"真正的选择不是显而易见的优劣判断,而是在同等量或同等价值的欲望之间做出不可兼得的抉择;这种两难之境迫使人物暴露本质,是揭示性格与主题的核心机制。\"}",
  1343. "dim_creations": [
  1344. "创作"
  1345. ],
  1346. "dim_attributes": [
  1347. "why"
  1348. ],
  1349. "scopes": [
  1350. {
  1351. "scope_type": "substance",
  1352. "value": "两难抉择"
  1353. },
  1354. {
  1355. "scope_type": "substance",
  1356. "value": "同等价值欲望"
  1357. },
  1358. {
  1359. "scope_type": "substance",
  1360. "value": "不可兼得性"
  1361. },
  1362. {
  1363. "scope_type": "substance",
  1364. "value": "人物本质揭示"
  1365. },
  1366. {
  1367. "scope_type": "substance",
  1368. "value": "性格暴露机制"
  1369. },
  1370. {
  1371. "scope_type": "substance",
  1372. "value": "主题揭示机制"
  1373. },
  1374. {
  1375. "scope_type": "effect",
  1376. "value": "本质暴露"
  1377. },
  1378. {
  1379. "scope_type": "effect",
  1380. "value": "主题强化"
  1381. },
  1382. {
  1383. "scope_type": "intent",
  1384. "value": "解释原理"
  1385. }
  1386. ],
  1387. "custom_ext": [
  1388. {
  1389. "key": "业务阶段",
  1390. "type": "str",
  1391. "value": "脚本"
  1392. }
  1393. ]
  1394. },
  1395. {
  1396. "source": {
  1397. "id": "xhs_680659e8000000001a007a11",
  1398. "source_type": "post",
  1399. "title": "故事设计原理拆解学习",
  1400. "author": "拾意",
  1401. "source_metadata": {
  1402. "platform": "xiaohongshu",
  1403. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  1404. }
  1405. },
  1406. "title": "场景分析法",
  1407. "content": "目标:完成一个场景的结构与情感价值诊断\n步骤1\n 输入:待分析的单个场景文本或影像片段\n 方法:确定该场景中人物之间的核心对抗关系。例:『识别场景中核心对抗关系。』\n 产出:明确的冲突定义(如‘主角 vs 自我怀疑’或‘主角 vs 反派设下的陷阱’)\n步骤2\n 输入:← s1 的〈明确的冲突定义〉\n 方法:标注场景起始时人物所处的价值状态(如安全/危险、希望/绝望等)。例:『标记场景起始时人物所处的价值状态(如安全/危险、希望/绝望等)。』\n 产出:开篇价值标签(如‘希望→中性’)\n步骤3\n 输入:← s2 的〈开篇价值标签〉\n 方法:将场景切分为最小有意义的动作单元(节拍)。例:『切分场景内最小有意义的动作单元。』\n 产出:节拍序列列表(含每个节拍的简述)\n步骤4\n 输入:← s3 的〈节拍序列列表(含每个节拍的简述)〉\n 方法:标记场景结束时价值状态的变化。例:『标记场景结束时价值状态的变化。』\n 产出:结尾价值标签(如‘希望→绝望’)及价值转变方向\n步骤5\n 输入:← s4 的〈结尾价值标签及价值转变方向〉\n 方法:总结各节拍逻辑,并定位触发价值翻转的关键节拍。例:『总结各节拍逻辑,并定位触发价值翻转的关键节拍。』\n 产出:节拍概述文档(含转折点位置标注)",
  1408. "dim_creations": [
  1409. "创作"
  1410. ],
  1411. "dim_attributes": [
  1412. "how"
  1413. ],
  1414. "scopes": [
  1415. {
  1416. "scope_type": "substance",
  1417. "value": "核心对抗关系"
  1418. },
  1419. {
  1420. "scope_type": "form",
  1421. "value": "冲突识别步骤"
  1422. },
  1423. {
  1424. "scope_type": "effect",
  1425. "value": "冲突确定"
  1426. },
  1427. {
  1428. "scope_type": "intent",
  1429. "value": "教学"
  1430. },
  1431. {
  1432. "scope_type": "substance",
  1433. "value": "价值状态"
  1434. },
  1435. {
  1436. "scope_type": "substance",
  1437. "value": "安全"
  1438. },
  1439. {
  1440. "scope_type": "substance",
  1441. "value": "危险"
  1442. },
  1443. {
  1444. "scope_type": "substance",
  1445. "value": "希望"
  1446. },
  1447. {
  1448. "scope_type": "substance",
  1449. "value": "绝望"
  1450. },
  1451. {
  1452. "scope_type": "form",
  1453. "value": "价值标注步骤"
  1454. },
  1455. {
  1456. "scope_type": "effect",
  1457. "value": "开篇价值标注"
  1458. },
  1459. {
  1460. "scope_type": "substance",
  1461. "value": "节拍"
  1462. },
  1463. {
  1464. "scope_type": "substance",
  1465. "value": "动作单元"
  1466. },
  1467. {
  1468. "scope_type": "form",
  1469. "value": "节拍分解步骤"
  1470. },
  1471. {
  1472. "scope_type": "effect",
  1473. "value": "节拍切分"
  1474. },
  1475. {
  1476. "scope_type": "substance",
  1477. "value": "价值转变"
  1478. },
  1479. {
  1480. "scope_type": "form",
  1481. "value": "结尾价值标注步骤"
  1482. },
  1483. {
  1484. "scope_type": "effect",
  1485. "value": "价值转变标注"
  1486. },
  1487. {
  1488. "scope_type": "substance",
  1489. "value": "节拍逻辑"
  1490. },
  1491. {
  1492. "scope_type": "substance",
  1493. "value": "转折点位置"
  1494. },
  1495. {
  1496. "scope_type": "form",
  1497. "value": "节拍概述"
  1498. },
  1499. {
  1500. "scope_type": "form",
  1501. "value": "定位步骤"
  1502. },
  1503. {
  1504. "scope_type": "effect",
  1505. "value": "转折点"
  1506. },
  1507. {
  1508. "scope_type": "effect",
  1509. "value": "节拍逻辑概括"
  1510. }
  1511. ],
  1512. "custom_ext": [
  1513. {
  1514. "key": "业务阶段",
  1515. "type": "str",
  1516. "value": "脚本"
  1517. },
  1518. {
  1519. "key": "创作阶段",
  1520. "type": "str",
  1521. "value": "结构"
  1522. },
  1523. {
  1524. "key": "动作",
  1525. "type": "str",
  1526. "value": "确定冲突"
  1527. },
  1528. {
  1529. "key": "动作",
  1530. "type": "str",
  1531. "value": "标注开篇价值"
  1532. },
  1533. {
  1534. "key": "动作",
  1535. "type": "str",
  1536. "value": "分解为节拍"
  1537. },
  1538. {
  1539. "key": "动作",
  1540. "type": "str",
  1541. "value": "标注结尾价值"
  1542. },
  1543. {
  1544. "key": "动作",
  1545. "type": "str",
  1546. "value": "概述节拍并标注转折点"
  1547. }
  1548. ]
  1549. },
  1550. {
  1551. "source": {
  1552. "id": "xhs_680659e8000000001a007a11",
  1553. "source_type": "post",
  1554. "title": "故事设计原理拆解学习",
  1555. "author": "拾意",
  1556. "source_metadata": {
  1557. "platform": "xiaohongshu",
  1558. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  1559. }
  1560. },
  1561. "title": "冲突类型",
  1562. "content": "{\"name\": \"冲突类型\", \"kind\": \"子集\", \"维度拆分规则\": \"冲突结构复杂度\", \"body\": [{\"item_name\": \"简单型冲突\", \"item_desc\": \"单一线性对抗,如主角与单一反派的直接较量。\", \"作用域\": []}, {\"item_name\": \"复杂型冲突\", \"item_desc\": \"多线交织、内外叠加,如主角同时应对外部威胁、内心挣扎与人际关系崩解。\", \"作用域\": []}]}",
  1563. "dim_creations": [
  1564. "创作"
  1565. ],
  1566. "dim_attributes": [
  1567. "what"
  1568. ],
  1569. "scopes": [
  1570. {
  1571. "scope_type": "substance",
  1572. "value": "冲突类型"
  1573. },
  1574. {
  1575. "scope_type": "substance",
  1576. "value": "简单型冲突"
  1577. },
  1578. {
  1579. "scope_type": "substance",
  1580. "value": "复杂型冲突"
  1581. },
  1582. {
  1583. "scope_type": "substance",
  1584. "value": "单一线性对抗"
  1585. },
  1586. {
  1587. "scope_type": "substance",
  1588. "value": "多线交织"
  1589. },
  1590. {
  1591. "scope_type": "substance",
  1592. "value": "内外叠加"
  1593. },
  1594. {
  1595. "scope_type": "form",
  1596. "value": "冲突结构复杂度分类"
  1597. },
  1598. {
  1599. "scope_type": "intent",
  1600. "value": "教学"
  1601. }
  1602. ],
  1603. "custom_ext": [
  1604. {
  1605. "key": "业务阶段",
  1606. "type": "str",
  1607. "value": "脚本"
  1608. },
  1609. {
  1610. "key": "概要",
  1611. "type": "str",
  1612. "value": "冲突是人物面对对抗力量时产生的张力,可表现为简单型(单一线性对抗)或复杂型(多线交织、内外叠加)。"
  1613. },
  1614. {
  1615. "key": "出自",
  1616. "type": "str",
  1617. "value": "场景分析法 第1步"
  1618. }
  1619. ]
  1620. },
  1621. {
  1622. "source": {
  1623. "id": "xhs_680659e8000000001a007a11",
  1624. "source_type": "post",
  1625. "title": "故事设计原理拆解学习",
  1626. "author": "拾意",
  1627. "source_metadata": {
  1628. "platform": "xiaohongshu",
  1629. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  1630. }
  1631. },
  1632. "title": "转折点特征",
  1633. "content": "{\"name\": \"转折点特征\", \"kind\": \"子集\", \"维度拆分规则\": \"功能导向\", \"body\": [{\"item_name\": \"惊奇型转折点\", \"item_desc\": \"通过意外信息、反常行为或突发变故打破观众预期。\", \"作用域\": []}, {\"item_name\": \"好奇心型转折点\", \"item_desc\": \"通过埋设未解疑问、隐藏动机或延迟揭示激发持续关注。\", \"作用域\": []}]}",
  1634. "dim_creations": [
  1635. "创作"
  1636. ],
  1637. "dim_attributes": [
  1638. "what"
  1639. ],
  1640. "scopes": [
  1641. {
  1642. "scope_type": "substance",
  1643. "value": "转折点类型"
  1644. },
  1645. {
  1646. "scope_type": "substance",
  1647. "value": "惊奇型转折点"
  1648. },
  1649. {
  1650. "scope_type": "substance",
  1651. "value": "好奇心型转折点"
  1652. },
  1653. {
  1654. "scope_type": "substance",
  1655. "value": "意外信息"
  1656. },
  1657. {
  1658. "scope_type": "substance",
  1659. "value": "反常行为"
  1660. },
  1661. {
  1662. "scope_type": "substance",
  1663. "value": "突发变故"
  1664. },
  1665. {
  1666. "scope_type": "substance",
  1667. "value": "未解疑问"
  1668. },
  1669. {
  1670. "scope_type": "substance",
  1671. "value": "隐藏动机"
  1672. },
  1673. {
  1674. "scope_type": "substance",
  1675. "value": "延迟揭示"
  1676. },
  1677. {
  1678. "scope_type": "form",
  1679. "value": "功能导向分类"
  1680. },
  1681. {
  1682. "scope_type": "effect",
  1683. "value": "预期打破"
  1684. },
  1685. {
  1686. "scope_type": "effect",
  1687. "value": "关注激发"
  1688. },
  1689. {
  1690. "scope_type": "intent",
  1691. "value": "教学"
  1692. }
  1693. ],
  1694. "custom_ext": [
  1695. {
  1696. "key": "业务阶段",
  1697. "type": "str",
  1698. "value": "脚本"
  1699. },
  1700. {
  1701. "key": "概要",
  1702. "type": "str",
  1703. "value": "转折点是场景中制造惊奇和好奇心的关键节拍。"
  1704. },
  1705. {
  1706. "key": "出自",
  1707. "type": "str",
  1708. "value": "场景分析法 第5步"
  1709. }
  1710. ]
  1711. },
  1712. {
  1713. "source": {
  1714. "id": "xhs_680659e8000000001a007a11",
  1715. "source_type": "post",
  1716. "title": "故事设计原理拆解学习",
  1717. "author": "拾意",
  1718. "source_metadata": {
  1719. "platform": "xiaohongshu",
  1720. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  1721. }
  1722. },
  1723. "title": "价值转变的情感驱动原理",
  1724. "content": "{\"name\": \"价值转变的情感驱动原理\", \"desc\": \"情感动力源于正面与负面价值的交替变化;价值转变是情感冲击的根源,通过价值状态的升降(如从希望跌入绝望、再升至顿悟)直接驱动观众情绪起伏。\"}",
  1725. "dim_creations": [
  1726. "创作"
  1727. ],
  1728. "dim_attributes": [
  1729. "why"
  1730. ],
  1731. "scopes": [
  1732. {
  1733. "scope_type": "substance",
  1734. "value": "价值转变"
  1735. },
  1736. {
  1737. "scope_type": "substance",
  1738. "value": "正面价值"
  1739. },
  1740. {
  1741. "scope_type": "substance",
  1742. "value": "负面价值"
  1743. },
  1744. {
  1745. "scope_type": "substance",
  1746. "value": "价值升降"
  1747. },
  1748. {
  1749. "scope_type": "substance",
  1750. "value": "希望"
  1751. },
  1752. {
  1753. "scope_type": "substance",
  1754. "value": "绝望"
  1755. },
  1756. {
  1757. "scope_type": "substance",
  1758. "value": "顿悟"
  1759. },
  1760. {
  1761. "scope_type": "feeling",
  1762. "value": "情绪起伏"
  1763. },
  1764. {
  1765. "scope_type": "effect",
  1766. "value": "情感驱动"
  1767. },
  1768. {
  1769. "scope_type": "effect",
  1770. "value": "价值翻转"
  1771. },
  1772. {
  1773. "scope_type": "intent",
  1774. "value": "解释原理"
  1775. }
  1776. ],
  1777. "custom_ext": [
  1778. {
  1779. "key": "业务阶段",
  1780. "type": "str",
  1781. "value": "脚本"
  1782. },
  1783. {
  1784. "key": "出自",
  1785. "type": "str",
  1786. "value": "场景分析法 第4步"
  1787. }
  1788. ]
  1789. },
  1790. {
  1791. "source": {
  1792. "id": "xhs_67e4bdf50000000006028a59",
  1793. "source_type": "post",
  1794. "title": "只要学会这几样,写短视频脚本真的不难❗️",
  1795. "author": "海狸教自媒体运营",
  1796. "source_metadata": {
  1797. "platform": "xiaohongshu",
  1798. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
  1799. }
  1800. },
  1801. "title": "短视频脚本写作流程",
  1802. "content": "目标:写出一条完整短视频脚本\n步骤1\n 输入:创作需求(如平台调性、目标人群、传播目标)\n 方法:明确拍摄主题,围绕主题开展故事。例:『确定选题:明确拍摄主题,围绕主题开展故事。』\n 产出:〈选题锚点〉\n步骤2\n 输入:← s1 的〈选题锚点〉\n 方法:搭建框架,包括人物(出镜人员、形象)、场景(室内/室外)、事件(故事内容)、镜头顺序(剧情起承转合)。例:『搭建框架:包括人物、场景、事件、镜头号排序。』\n 产出:〈四维框架〉\n步骤3\n 输入:← s2 的〈四维框架〉\n 方法:细节完善:构思每个镜头的画面感;使用远景、全景、中景、近景、特写切换,结合平拍、仰拍、俯拍、侧拍等角度;运用推、拉、摇、移等运镜手法;设计台词/旁白、字幕(普通/特效)、音乐与音效;控制时长(长视频15秒左右,开头10-15秒展开重点;短视频3秒左右,3-5秒内快速呈现主题)。例:『细节完善:涵盖拍摄场景、画面内容、景别、角度、构图、运镜、字幕、音乐与音效、时长控制。』\n 产出:〈完整分镜头脚本〉",
  1803. "dim_creations": [
  1804. "创作"
  1805. ],
  1806. "dim_attributes": [
  1807. "how"
  1808. ],
  1809. "scopes": [
  1810. {
  1811. "scope_type": "substance",
  1812. "value": "创作需求"
  1813. },
  1814. {
  1815. "scope_type": "substance",
  1816. "value": "拍摄主题"
  1817. },
  1818. {
  1819. "scope_type": "form",
  1820. "value": "主题锚定"
  1821. },
  1822. {
  1823. "scope_type": "effect",
  1824. "value": "选题聚焦"
  1825. },
  1826. {
  1827. "scope_type": "intent",
  1828. "value": "明确方向"
  1829. },
  1830. {
  1831. "scope_type": "substance",
  1832. "value": "人物"
  1833. },
  1834. {
  1835. "scope_type": "substance",
  1836. "value": "场景"
  1837. },
  1838. {
  1839. "scope_type": "substance",
  1840. "value": "事件"
  1841. },
  1842. {
  1843. "scope_type": "substance",
  1844. "value": "镜头顺序"
  1845. },
  1846. {
  1847. "scope_type": "form",
  1848. "value": "四维框架搭建"
  1849. },
  1850. {
  1851. "scope_type": "effect",
  1852. "value": "结构化组织"
  1853. },
  1854. {
  1855. "scope_type": "intent",
  1856. "value": "构建叙事骨架"
  1857. },
  1858. {
  1859. "scope_type": "substance",
  1860. "value": "画面感"
  1861. },
  1862. {
  1863. "scope_type": "substance",
  1864. "value": "景别"
  1865. },
  1866. {
  1867. "scope_type": "substance",
  1868. "value": "拍摄角度"
  1869. },
  1870. {
  1871. "scope_type": "substance",
  1872. "value": "运镜手法"
  1873. },
  1874. {
  1875. "scope_type": "substance",
  1876. "value": "台词"
  1877. },
  1878. {
  1879. "scope_type": "substance",
  1880. "value": "旁白解说"
  1881. },
  1882. {
  1883. "scope_type": "substance",
  1884. "value": "字幕"
  1885. },
  1886. {
  1887. "scope_type": "substance",
  1888. "value": "音乐"
  1889. },
  1890. {
  1891. "scope_type": "substance",
  1892. "value": "音效"
  1893. },
  1894. {
  1895. "scope_type": "substance",
  1896. "value": "时长控制"
  1897. },
  1898. {
  1899. "scope_type": "form",
  1900. "value": "分镜头脚本细化"
  1901. },
  1902. {
  1903. "scope_type": "form",
  1904. "value": "多模态协同设计"
  1905. },
  1906. {
  1907. "scope_type": "effect",
  1908. "value": "视听节奏控制"
  1909. },
  1910. {
  1911. "scope_type": "effect",
  1912. "value": "信息密度调控"
  1913. },
  1914. {
  1915. "scope_type": "intent",
  1916. "value": "生成可执行脚本"
  1917. }
  1918. ],
  1919. "custom_ext": [
  1920. {
  1921. "key": "业务阶段",
  1922. "type": "str",
  1923. "value": "脚本"
  1924. },
  1925. {
  1926. "key": "创作阶段",
  1927. "type": "str",
  1928. "value": "定向"
  1929. },
  1930. {
  1931. "key": "创作阶段",
  1932. "type": "str",
  1933. "value": "构思"
  1934. },
  1935. {
  1936. "key": "创作阶段",
  1937. "type": "str",
  1938. "value": "结构"
  1939. },
  1940. {
  1941. "key": "动作",
  1942. "type": "str",
  1943. "value": "定主题"
  1944. },
  1945. {
  1946. "key": "动作",
  1947. "type": "str",
  1948. "value": "搭四维框架"
  1949. },
  1950. {
  1951. "key": "动作",
  1952. "type": "str",
  1953. "value": "填细节要素"
  1954. }
  1955. ]
  1956. },
  1957. {
  1958. "source": {
  1959. "id": "xhs_67e4bdf50000000006028a59",
  1960. "source_type": "post",
  1961. "title": "只要学会这几样,写短视频脚本真的不难❗️",
  1962. "author": "海狸教自媒体运营",
  1963. "source_metadata": {
  1964. "platform": "xiaohongshu",
  1965. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
  1966. }
  1967. },
  1968. "title": "短视频脚本黄金结构三要素",
  1969. "content": "{\"name\": \"短视频脚本黄金结构三要素\", \"kind\": \"序列\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"引子\", \"item_desc\": \"视觉冲击或创意开场设计,吸引眼球。\", \"作用域\": []}, {\"item_name\": \"内容主题\", \"item_desc\": \"简单情节有起伏,平衡深度与趣味性,合理节奏变化,信息量通俗易懂。\", \"作用域\": []}, {\"item_name\": \"结尾\", \"item_desc\": \"制造情感共鸣,留下深刻印象,并明确行动号召。\", \"作用域\": []}]}",
  1970. "dim_creations": [
  1971. "创作"
  1972. ],
  1973. "dim_attributes": [
  1974. "what"
  1975. ],
  1976. "scopes": [
  1977. {
  1978. "scope_type": "substance",
  1979. "value": "引子"
  1980. },
  1981. {
  1982. "scope_type": "substance",
  1983. "value": "内容主题"
  1984. },
  1985. {
  1986. "scope_type": "substance",
  1987. "value": "结尾"
  1988. },
  1989. {
  1990. "scope_type": "form",
  1991. "value": "三段式结构"
  1992. },
  1993. {
  1994. "scope_type": "effect",
  1995. "value": "注意力抢占"
  1996. },
  1997. {
  1998. "scope_type": "effect",
  1999. "value": "认知负荷平衡"
  2000. },
  2001. {
  2002. "scope_type": "effect",
  2003. "value": "行为驱动"
  2004. },
  2005. {
  2006. "scope_type": "intent",
  2007. "value": "提升传播性"
  2008. }
  2009. ],
  2010. "custom_ext": [
  2011. {
  2012. "key": "概要",
  2013. "type": "str",
  2014. "value": "短视频脚本由引子、内容主题、结尾三部分构成,共同形成高传播性结构。"
  2015. }
  2016. ]
  2017. },
  2018. {
  2019. "source": {
  2020. "id": "xhs_67e4bdf50000000006028a59",
  2021. "source_type": "post",
  2022. "title": "只要学会这几样,写短视频脚本真的不难❗️",
  2023. "author": "海狸教自媒体运营",
  2024. "source_metadata": {
  2025. "platform": "xiaohongshu",
  2026. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
  2027. }
  2028. },
  2029. "title": "分镜头脚本五公式",
  2030. "content": "{\"name\": \"分镜头脚本五公式\", \"kind\": \"子集\", \"维度拆分规则\": \"触发心理机制\", \"body\": [{\"item_name\": \"引起共鸣\", \"item_desc\": \"人物+状态+情感宣泄。\", \"作用域\": []}, {\"item_name\": \"引发好奇\", \"item_desc\": \"描述时间/观点+留出悬念。\", \"作用域\": []}, {\"item_name\": \"引发互动\", \"item_desc\": \"主题+情景+问句。\", \"作用域\": []}, {\"item_name\": \"干货输出\", \"item_desc\": \"情景+怎么做+事件。\", \"作用域\": []}, {\"item_name\": \"综合热点\", \"item_desc\": \"热点头条+新颖角度。\", \"作用域\": []}]}",
  2031. "dim_creations": [
  2032. "创作"
  2033. ],
  2034. "dim_attributes": [
  2035. "what"
  2036. ],
  2037. "scopes": [
  2038. {
  2039. "scope_type": "substance",
  2040. "value": "人物"
  2041. },
  2042. {
  2043. "scope_type": "substance",
  2044. "value": "状态"
  2045. },
  2046. {
  2047. "scope_type": "substance",
  2048. "value": "情感宣泄"
  2049. },
  2050. {
  2051. "scope_type": "substance",
  2052. "value": "时间"
  2053. },
  2054. {
  2055. "scope_type": "substance",
  2056. "value": "观点"
  2057. },
  2058. {
  2059. "scope_type": "substance",
  2060. "value": "悬念"
  2061. },
  2062. {
  2063. "scope_type": "substance",
  2064. "value": "情景"
  2065. },
  2066. {
  2067. "scope_type": "substance",
  2068. "value": "问句"
  2069. },
  2070. {
  2071. "scope_type": "substance",
  2072. "value": "怎么做"
  2073. },
  2074. {
  2075. "scope_type": "substance",
  2076. "value": "事件"
  2077. },
  2078. {
  2079. "scope_type": "substance",
  2080. "value": "热点头条"
  2081. },
  2082. {
  2083. "scope_type": "substance",
  2084. "value": "新颖角度"
  2085. },
  2086. {
  2087. "scope_type": "form",
  2088. "value": "心理触发公式"
  2089. },
  2090. {
  2091. "scope_type": "effect",
  2092. "value": "共鸣激发"
  2093. },
  2094. {
  2095. "scope_type": "effect",
  2096. "value": "好奇驱动"
  2097. },
  2098. {
  2099. "scope_type": "effect",
  2100. "value": "互动引导"
  2101. },
  2102. {
  2103. "scope_type": "effect",
  2104. "value": "干货传递"
  2105. },
  2106. {
  2107. "scope_type": "effect",
  2108. "value": "热点嫁接"
  2109. },
  2110. {
  2111. "scope_type": "intent",
  2112. "value": "触发用户心理反应"
  2113. }
  2114. ],
  2115. "custom_ext": [
  2116. {
  2117. "key": "概要",
  2118. "type": "str",
  2119. "value": "五类可复用的分镜头启动逻辑,用于触发用户不同心理反应。"
  2120. }
  2121. ]
  2122. },
  2123. {
  2124. "source": {
  2125. "id": "xhs_67e4bdf50000000006028a59",
  2126. "source_type": "post",
  2127. "title": "只要学会这几样,写短视频脚本真的不难❗️",
  2128. "author": "海狸教自媒体运营",
  2129. "source_metadata": {
  2130. "platform": "xiaohongshu",
  2131. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
  2132. }
  2133. },
  2134. "title": "常用拍摄构图技巧",
  2135. "content": "{\"name\": \"常用拍摄构图技巧\", \"kind\": \"子集\", \"维度拆分规则\": \"构图引导逻辑\", \"body\": [{\"item_name\": \"水平线构图\", \"item_desc\": \"适用于广阔场景,给人宽广稳定和谐感。\", \"作用域\": []}, {\"item_name\": \"对角线构图\", \"item_desc\": \"利用对角线吸引注意力,适用于短视频合成。\", \"作用域\": []}, {\"item_name\": \"中心构图\", \"item_desc\": \"主体突出清晰,达到左右平衡效果。\", \"作用域\": []}, {\"item_name\": \"框式构图\", \"item_desc\": \"引导观众关注画框内部场景,产生窥视感。\", \"作用域\": []}, {\"item_name\": \"九宫格构图\", \"item_desc\": \"将画面分为九格,交叉点为兴趣中心,排列主体更醒目。\", \"作用域\": []}, {\"item_name\": \"三分法构图\", \"item_desc\": \"将画面纵横各分成三部分,简化复杂画面构成。\", \"作用域\": []}]}",
  2136. "dim_creations": [
  2137. "创作"
  2138. ],
  2139. "dim_attributes": [
  2140. "what"
  2141. ],
  2142. "scopes": [
  2143. {
  2144. "scope_type": "substance",
  2145. "value": "水平线构图"
  2146. },
  2147. {
  2148. "scope_type": "substance",
  2149. "value": "对角线构图"
  2150. },
  2151. {
  2152. "scope_type": "substance",
  2153. "value": "中心构图"
  2154. },
  2155. {
  2156. "scope_type": "substance",
  2157. "value": "框式构图"
  2158. },
  2159. {
  2160. "scope_type": "substance",
  2161. "value": "九宫格构图"
  2162. },
  2163. {
  2164. "scope_type": "substance",
  2165. "value": "三分法构图"
  2166. },
  2167. {
  2168. "scope_type": "form",
  2169. "value": "构图技巧"
  2170. },
  2171. {
  2172. "scope_type": "effect",
  2173. "value": "视觉引导"
  2174. },
  2175. {
  2176. "scope_type": "effect",
  2177. "value": "稳定感营造"
  2178. },
  2179. {
  2180. "scope_type": "effect",
  2181. "value": "吸引力强化"
  2182. },
  2183. {
  2184. "scope_type": "intent",
  2185. "value": "提升画面表现力"
  2186. }
  2187. ],
  2188. "custom_ext": [
  2189. {
  2190. "key": "概要",
  2191. "type": "str",
  2192. "value": "六种提升画面稳定性和吸引力的构图方法。"
  2193. }
  2194. ]
  2195. },
  2196. {
  2197. "source": {
  2198. "id": "xhs_67e4bdf50000000006028a59",
  2199. "source_type": "post",
  2200. "title": "只要学会这几样,写短视频脚本真的不难❗️",
  2201. "author": "海狸教自媒体运营",
  2202. "source_metadata": {
  2203. "platform": "xiaohongshu",
  2204. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
  2205. }
  2206. },
  2207. "title": "脚本四维框架构成",
  2208. "content": "{\"name\": \"脚本四维框架构成\", \"kind\": \"多维关系\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"人物\", \"item_desc\": \"出镜人员、形象。\", \"作用域\": []}, {\"item_name\": \"场景\", \"item_desc\": \"室内/室外。\", \"作用域\": []}, {\"item_name\": \"事件\", \"item_desc\": \"故事内容。\", \"作用域\": []}, {\"item_name\": \"镜头顺序\", \"item_desc\": \"剧情起承转合。\", \"作用域\": []}]}",
  2209. "dim_creations": [
  2210. "创作"
  2211. ],
  2212. "dim_attributes": [
  2213. "what"
  2214. ],
  2215. "scopes": [
  2216. {
  2217. "scope_type": "substance",
  2218. "value": "人物"
  2219. },
  2220. {
  2221. "scope_type": "substance",
  2222. "value": "场景"
  2223. },
  2224. {
  2225. "scope_type": "substance",
  2226. "value": "事件"
  2227. },
  2228. {
  2229. "scope_type": "substance",
  2230. "value": "镜头顺序"
  2231. },
  2232. {
  2233. "scope_type": "form",
  2234. "value": "四维框架"
  2235. },
  2236. {
  2237. "scope_type": "effect",
  2238. "value": "要素完整性保障"
  2239. },
  2240. {
  2241. "scope_type": "intent",
  2242. "value": "支撑脚本结构性"
  2243. }
  2244. ],
  2245. "custom_ext": [
  2246. {
  2247. "key": "概要",
  2248. "type": "str",
  2249. "value": "短视频脚本框架由人物、场景、事件、镜头顺序四个维度组成。"
  2250. },
  2251. {
  2252. "key": "出自",
  2253. "type": "str",
  2254. "value": "短视频脚本写作流程 第2步"
  2255. }
  2256. ]
  2257. },
  2258. {
  2259. "source": {
  2260. "id": "xhs_67e4bdf50000000006028a59",
  2261. "source_type": "post",
  2262. "title": "只要学会这几样,写短视频脚本真的不难❗️",
  2263. "author": "海狸教自媒体运营",
  2264. "source_metadata": {
  2265. "platform": "xiaohongshu",
  2266. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
  2267. }
  2268. },
  2269. "title": "脚本细节要素清单",
  2270. "content": "{\"name\": \"脚本细节要素清单\", \"kind\": \"多维关系\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"画面内容\", \"item_desc\": \"构思每个镜头的画面感,确保连贯吸引注意力。\", \"作用域\": []}, {\"item_name\": \"景别与角度\", \"item_desc\": \"使用远景、全景、中景、近景、特写切换,结合平拍、仰拍、俯拍、侧拍等角度丰富视觉体验。\", \"作用域\": []}, {\"item_name\": \"运镜\", \"item_desc\": \"推、拉、摇、移等手法增加动态感。\", \"作用域\": []}, {\"item_name\": \"文字与音效\", \"item_desc\": \"台词/旁白简洁有力;普通字幕用于讲解,特效字幕用于强调重点;根据内容选择适配音乐和音效,烘托氛围。\", \"作用域\": []}, {\"item_name\": \"时长控制\", \"item_desc\": \"长视频维持15秒左右,利用开头10-15秒快速展开重点;短视频维持3秒左右,3-5秒内快速呈现主题。\", \"作用域\": []}]}",
  2271. "dim_creations": [
  2272. "创作"
  2273. ],
  2274. "dim_attributes": [
  2275. "what"
  2276. ],
  2277. "scopes": [
  2278. {
  2279. "scope_type": "substance",
  2280. "value": "画面内容"
  2281. },
  2282. {
  2283. "scope_type": "substance",
  2284. "value": "景别"
  2285. },
  2286. {
  2287. "scope_type": "substance",
  2288. "value": "角度"
  2289. },
  2290. {
  2291. "scope_type": "substance",
  2292. "value": "运镜"
  2293. },
  2294. {
  2295. "scope_type": "substance",
  2296. "value": "台词"
  2297. },
  2298. {
  2299. "scope_type": "substance",
  2300. "value": "旁白"
  2301. },
  2302. {
  2303. "scope_type": "substance",
  2304. "value": "字幕"
  2305. },
  2306. {
  2307. "scope_type": "substance",
  2308. "value": "音乐"
  2309. },
  2310. {
  2311. "scope_type": "substance",
  2312. "value": "音效"
  2313. },
  2314. {
  2315. "scope_type": "substance",
  2316. "value": "时长控制"
  2317. },
  2318. {
  2319. "scope_type": "form",
  2320. "value": "细节要素清单"
  2321. },
  2322. {
  2323. "scope_type": "effect",
  2324. "value": "连贯性保障"
  2325. },
  2326. {
  2327. "scope_type": "effect",
  2328. "value": "动态感增强"
  2329. },
  2330. {
  2331. "scope_type": "effect",
  2332. "value": "氛围营造"
  2333. },
  2334. {
  2335. "scope_type": "effect",
  2336. "value": "重点强化"
  2337. },
  2338. {
  2339. "scope_type": "intent",
  2340. "value": "实现精细化执行"
  2341. }
  2342. ],
  2343. "custom_ext": [
  2344. {
  2345. "key": "概要",
  2346. "type": "str",
  2347. "value": "脚本细节层需覆盖画面内容、景别与角度、运镜、文字与音效、时长控制五大类。"
  2348. },
  2349. {
  2350. "key": "出自",
  2351. "type": "str",
  2352. "value": "短视频脚本写作流程 第3步"
  2353. }
  2354. ]
  2355. },
  2356. {
  2357. "source": {
  2358. "id": "xhs_67e4bdf50000000006028a59",
  2359. "source_type": "post",
  2360. "title": "只要学会这几样,写短视频脚本真的不难❗️",
  2361. "author": "海狸教自媒体运营",
  2362. "source_metadata": {
  2363. "platform": "xiaohongshu",
  2364. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
  2365. }
  2366. },
  2367. "title": "脚本构思三步骤",
  2368. "content": "目标:完成脚本核心叙事逻辑构建\n步骤1\n 输入:〈选题锚点〉\n 方法:开门见山点名主题,提出疑问戳痛点,激起用户好奇。\n 产出:〈痛点触发段〉\n步骤2\n 输入:← s1 的〈痛点触发段〉\n 方法:掘出方法解决用户痛点,讲述故事制造起伏,握出观点引发共鸣,介绍产品激发购买欲望。\n 产出:〈解决方案段〉\n步骤3\n 输入:← s2 的〈解决方案段〉\n 方法:抛出后续问题引发互动,总结内容升华主题,提前引出下期内容激发关注,利用互动寻找下一个选题。\n 产出:〈闭环收束段〉",
  2369. "dim_creations": [
  2370. "创作"
  2371. ],
  2372. "dim_attributes": [
  2373. "how"
  2374. ],
  2375. "scopes": [
  2376. {
  2377. "scope_type": "substance",
  2378. "value": "选题锚点"
  2379. },
  2380. {
  2381. "scope_type": "form",
  2382. "value": "开门见山"
  2383. },
  2384. {
  2385. "scope_type": "form",
  2386. "value": "痛点提问"
  2387. },
  2388. {
  2389. "scope_type": "effect",
  2390. "value": "注意力抢占"
  2391. },
  2392. {
  2393. "scope_type": "effect",
  2394. "value": "好奇激发"
  2395. },
  2396. {
  2397. "scope_type": "intent",
  2398. "value": "触发用户停留"
  2399. },
  2400. {
  2401. "scope_type": "substance",
  2402. "value": "痛点解决方案"
  2403. },
  2404. {
  2405. "scope_type": "substance",
  2406. "value": "故事起伏"
  2407. },
  2408. {
  2409. "scope_type": "substance",
  2410. "value": "观点共鸣"
  2411. },
  2412. {
  2413. "scope_type": "substance",
  2414. "value": "产品激发"
  2415. },
  2416. {
  2417. "scope_type": "form",
  2418. "value": "问题-解决-升华结构"
  2419. },
  2420. {
  2421. "scope_type": "effect",
  2422. "value": "信任建立"
  2423. },
  2424. {
  2425. "scope_type": "effect",
  2426. "value": "情绪牵引"
  2427. },
  2428. {
  2429. "scope_type": "effect",
  2430. "value": "购买欲激发"
  2431. },
  2432. {
  2433. "scope_type": "intent",
  2434. "value": "促成转化意向"
  2435. },
  2436. {
  2437. "scope_type": "substance",
  2438. "value": "后续问题"
  2439. },
  2440. {
  2441. "scope_type": "substance",
  2442. "value": "内容总结"
  2443. },
  2444. {
  2445. "scope_type": "substance",
  2446. "value": "主题升华"
  2447. },
  2448. {
  2449. "scope_type": "substance",
  2450. "value": "下期预告"
  2451. },
  2452. {
  2453. "scope_type": "substance",
  2454. "value": "互动寻题"
  2455. },
  2456. {
  2457. "scope_type": "form",
  2458. "value": "闭环收束"
  2459. },
  2460. {
  2461. "scope_type": "effect",
  2462. "value": "记忆锚点强化"
  2463. },
  2464. {
  2465. "scope_type": "effect",
  2466. "value": "关注驱动"
  2467. },
  2468. {
  2469. "scope_type": "effect",
  2470. "value": "选题反哺"
  2471. },
  2472. {
  2473. "scope_type": "intent",
  2474. "value": "延长用户生命周期"
  2475. }
  2476. ],
  2477. "custom_ext": [
  2478. {
  2479. "key": "创作阶段",
  2480. "type": "str",
  2481. "value": "构思"
  2482. },
  2483. {
  2484. "key": "创作阶段",
  2485. "type": "str",
  2486. "value": "结构"
  2487. },
  2488. {
  2489. "key": "创作阶段",
  2490. "type": "str",
  2491. "value": "成文"
  2492. },
  2493. {
  2494. "key": "动作",
  2495. "type": "str",
  2496. "value": "戳痛点"
  2497. },
  2498. {
  2499. "key": "动作",
  2500. "type": "str",
  2501. "value": "建起伏"
  2502. },
  2503. {
  2504. "key": "动作",
  2505. "type": "str",
  2506. "value": "闭环收束"
  2507. }
  2508. ]
  2509. },
  2510. {
  2511. "source": {
  2512. "id": "xhs_67e4bdf50000000006028a59",
  2513. "source_type": "post",
  2514. "title": "只要学会这几样,写短视频脚本真的不难❗️",
  2515. "author": "海狸教自媒体运营",
  2516. "source_metadata": {
  2517. "platform": "xiaohongshu",
  2518. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
  2519. }
  2520. },
  2521. "title": "黄金结构三要素的作用原理",
  2522. "content": "{\"name\": \"黄金结构三要素的作用原理\", \"desc\": \"引子通过视觉冲击或创意开场设计抢占用户前3秒注意力,符合短视频平台算法优先曝光高完播率开头的逻辑;内容主题采用简单情节+起伏节奏+通俗信息量,是为了在用户注意力衰减窗口内维持认知负荷与情绪张力的平衡;结尾制造情感共鸣并给出明确行动号召,既强化记忆锚点,又驱动点赞/评论/转发等平台鼓励行为,从而提升推荐权重。\"}",
  2523. "dim_creations": [
  2524. "创作"
  2525. ],
  2526. "dim_attributes": [
  2527. "why"
  2528. ],
  2529. "scopes": [
  2530. {
  2531. "scope_type": "substance",
  2532. "value": "前3秒注意力"
  2533. },
  2534. {
  2535. "scope_type": "substance",
  2536. "value": "算法逻辑"
  2537. },
  2538. {
  2539. "scope_type": "substance",
  2540. "value": "注意力衰减窗口"
  2541. },
  2542. {
  2543. "scope_type": "substance",
  2544. "value": "认知负荷"
  2545. },
  2546. {
  2547. "scope_type": "substance",
  2548. "value": "情绪张力"
  2549. },
  2550. {
  2551. "scope_type": "substance",
  2552. "value": "记忆锚点"
  2553. },
  2554. {
  2555. "scope_type": "substance",
  2556. "value": "平台鼓励行为"
  2557. },
  2558. {
  2559. "scope_type": "substance",
  2560. "value": "推荐权重"
  2561. },
  2562. {
  2563. "scope_type": "form",
  2564. "value": "三要素作用原理"
  2565. },
  2566. {
  2567. "scope_type": "effect",
  2568. "value": "完播率"
  2569. },
  2570. {
  2571. "scope_type": "effect",
  2572. "value": "认知负荷管理"
  2573. },
  2574. {
  2575. "scope_type": "effect",
  2576. "value": "情绪张力维持"
  2577. },
  2578. {
  2579. "scope_type": "effect",
  2580. "value": "行为转化促进"
  2581. },
  2582. {
  2583. "scope_type": "intent",
  2584. "value": "优化平台适配性"
  2585. }
  2586. ],
  2587. "custom_ext": []
  2588. },
  2589. {
  2590. "source": {
  2591. "id": "xhs_6901e15a0000000003019fa3",
  2592. "source_type": "post",
  2593. "title": "爆款标题公式直接抄❗️笔记想不火都难",
  2594. "author": "海狸教自媒体运营",
  2595. "source_metadata": {
  2596. "platform": "xiaohongshu",
  2597. "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3"
  2598. }
  2599. },
  2600. "title": "爆款标题三大万能公式",
  2601. "content": "{\"name\": \"爆款标题三大万能公式\", \"kind\": \"子集\", \"维度拆分规则\": \"公式构成逻辑\", \"body\": [{\"item_name\": \"时间+结果+经验\", \"item_desc\": \"以具体时间跨度+可量化结果+个人经验背书构成,如『半年涨粉11w』。\", \"作用域\": []}, {\"item_name\": \"痛点+解决方案+保证\", \"item_desc\": \"先点明用户普遍痛点,再给出可行解法,最后用确定性语言强化信任,如『小红书不涨粉,3大技巧照做就对了』。\", \"作用域\": []}, {\"item_name\": \"方法+保证\", \"item_desc\": \"用极简、低门槛的方法描述+强承诺式收尾,降低行动心理门槛,如『傻瓜式化妆手法,有手就行!』。\", \"作用域\": []}]}",
  2602. "dim_creations": [
  2603. "创作"
  2604. ],
  2605. "dim_attributes": [
  2606. "what"
  2607. ],
  2608. "scopes": [
  2609. {
  2610. "scope_type": "substance",
  2611. "value": "标题公式"
  2612. },
  2613. {
  2614. "scope_type": "substance",
  2615. "value": "时间跨度"
  2616. },
  2617. {
  2618. "scope_type": "substance",
  2619. "value": "可量化结果"
  2620. },
  2621. {
  2622. "scope_type": "substance",
  2623. "value": "个人经验背书"
  2624. },
  2625. {
  2626. "scope_type": "substance",
  2627. "value": "用户痛点"
  2628. },
  2629. {
  2630. "scope_type": "substance",
  2631. "value": "解决方案"
  2632. },
  2633. {
  2634. "scope_type": "substance",
  2635. "value": "确定性语言"
  2636. },
  2637. {
  2638. "scope_type": "substance",
  2639. "value": "低门槛方法"
  2640. },
  2641. {
  2642. "scope_type": "substance",
  2643. "value": "强承诺式收尾"
  2644. },
  2645. {
  2646. "scope_type": "form",
  2647. "value": "结构化公式"
  2648. },
  2649. {
  2650. "scope_type": "form",
  2651. "value": "三段式结构"
  2652. },
  2653. {
  2654. "scope_type": "form",
  2655. "value": "极简表达"
  2656. },
  2657. {
  2658. "scope_type": "effect",
  2659. "value": "点击率"
  2660. },
  2661. {
  2662. "scope_type": "effect",
  2663. "value": "信任"
  2664. },
  2665. {
  2666. "scope_type": "effect",
  2667. "value": "心理门槛"
  2668. },
  2669. {
  2670. "scope_type": "intent",
  2671. "value": "引流"
  2672. }
  2673. ],
  2674. "custom_ext": [
  2675. {
  2676. "key": "业务阶段",
  2677. "type": "str",
  2678. "value": "选题"
  2679. },
  2680. {
  2681. "key": "业务阶段",
  2682. "type": "str",
  2683. "value": "脚本"
  2684. },
  2685. {
  2686. "key": "概要",
  2687. "type": "str",
  2688. "value": "爆款标题的三种可复用结构化公式,用于快速生成高点击率标题。"
  2689. }
  2690. ]
  2691. },
  2692. {
  2693. "source": {
  2694. "id": "xhs_6901e15a0000000003019fa3",
  2695. "source_type": "post",
  2696. "title": "爆款标题公式直接抄❗️笔记想不火都难",
  2697. "author": "海狸教自媒体运营",
  2698. "source_metadata": {
  2699. "platform": "xiaohongshu",
  2700. "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3"
  2701. }
  2702. },
  2703. "title": "爆款标题九种技巧",
  2704. "content": "{\"name\": \"爆款标题九种技巧\", \"kind\": \"子集\", \"维度拆分规则\": \"用户心理触发机制\", \"body\": [{\"item_name\": \"提问式\", \"item_desc\": \"直接抛出问题,引发读者思考与代入,如『你还在为选题发愁?』。\", \"作用域\": []}, {\"item_name\": \"设问式\", \"item_desc\": \"自问自答,构建对话感并自然带出答案,增强可信度。\", \"作用域\": []}, {\"item_name\": \"数字式\", \"item_desc\": \"用具体数字强化信息密度与确定性,提升认知效率与记忆点。\", \"作用域\": []}, {\"item_name\": \"利益式\", \"item_desc\": \"开门见山表明读者能获得什么价值,直击功利诉求。\", \"作用域\": []}, {\"item_name\": \"悬念式\", \"item_desc\": \"隐藏关键信息或结果,制造信息缺口,激发点击欲。\", \"作用域\": []}, {\"item_name\": \"对比式\", \"item_desc\": \"通过前后/高低/有无等反差制造张力,突出改变效果。\", \"作用域\": []}, {\"item_name\": \"劝诫式\", \"item_desc\": \"强调不行动的损失风险,激活规避损失心理。\", \"作用域\": []}, {\"item_name\": \"共情式\", \"item_desc\": \"使用‘你’‘我们’等代词及普遍情绪状态,唤起身份认同与情感共振。\", \"作用域\": []}, {\"item_name\": \"热点式\", \"item_desc\": \"绑定当下高关注度事件、人物或话题,借势获取流量与信任背书。\", \"作用域\": []}]}",
  2705. "dim_creations": [
  2706. "创作"
  2707. ],
  2708. "dim_attributes": [
  2709. "what"
  2710. ],
  2711. "scopes": [
  2712. {
  2713. "scope_type": "substance",
  2714. "value": "提问式"
  2715. },
  2716. {
  2717. "scope_type": "substance",
  2718. "value": "设问式"
  2719. },
  2720. {
  2721. "scope_type": "substance",
  2722. "value": "数字式"
  2723. },
  2724. {
  2725. "scope_type": "substance",
  2726. "value": "利益式"
  2727. },
  2728. {
  2729. "scope_type": "substance",
  2730. "value": "悬念式"
  2731. },
  2732. {
  2733. "scope_type": "substance",
  2734. "value": "对比式"
  2735. },
  2736. {
  2737. "scope_type": "substance",
  2738. "value": "劝诫式"
  2739. },
  2740. {
  2741. "scope_type": "substance",
  2742. "value": "共情式"
  2743. },
  2744. {
  2745. "scope_type": "substance",
  2746. "value": "热点式"
  2747. },
  2748. {
  2749. "scope_type": "form",
  2750. "value": "标题技巧"
  2751. },
  2752. {
  2753. "scope_type": "form",
  2754. "value": "用户心理触发机制"
  2755. },
  2756. {
  2757. "scope_type": "effect",
  2758. "value": "思考"
  2759. },
  2760. {
  2761. "scope_type": "effect",
  2762. "value": "对话感"
  2763. },
  2764. {
  2765. "scope_type": "effect",
  2766. "value": "信息密度"
  2767. },
  2768. {
  2769. "scope_type": "effect",
  2770. "value": "功利诉求"
  2771. },
  2772. {
  2773. "scope_type": "effect",
  2774. "value": "信息缺口"
  2775. },
  2776. {
  2777. "scope_type": "effect",
  2778. "value": "反差张力"
  2779. },
  2780. {
  2781. "scope_type": "effect",
  2782. "value": "规避损失心理"
  2783. },
  2784. {
  2785. "scope_type": "effect",
  2786. "value": "身份认同"
  2787. },
  2788. {
  2789. "scope_type": "effect",
  2790. "value": "流量"
  2791. },
  2792. {
  2793. "scope_type": "effect",
  2794. "value": "信任背书"
  2795. },
  2796. {
  2797. "scope_type": "intent",
  2798. "value": "引流"
  2799. }
  2800. ],
  2801. "custom_ext": [
  2802. {
  2803. "key": "业务阶段",
  2804. "type": "str",
  2805. "value": "选题"
  2806. },
  2807. {
  2808. "key": "业务阶段",
  2809. "type": "str",
  2810. "value": "脚本"
  2811. },
  2812. {
  2813. "key": "概要",
  2814. "type": "str",
  2815. "value": "九种可独立选用的标题创作技巧,每种对应不同触发机制与用户心理。"
  2816. }
  2817. ]
  2818. },
  2819. {
  2820. "source": {
  2821. "id": "xhs_69ff58670000000023016fa2",
  2822. "source_type": "post",
  2823. "title": "海外营销灵感|五月爆款Reels创意合集",
  2824. "author": "NotJustAgency",
  2825. "source_metadata": {
  2826. "platform": "xiaohongshu",
  2827. "url": "https://www.xiaohongshu.com/explore/69ff58670000000023016fa2"
  2828. }
  2829. },
  2830. "title": "Reels爆款创意拆解方法",
  2831. "content": "目标:拆解出可复用的海外Reels爆款创意\n步骤1\n 输入:一条待分析的海外Reels视频\n 方法:识别其中视觉冲击力强的场景,例如使用超大尺寸道具(如巨大玉米)制造反差感。例:『人物携带巨大玉米』\n 产出:视觉冲击力要素清单(含道具尺寸、反差类型等)\n步骤2\n 输入:← s1 的〈视觉冲击力要素清单(含道具尺寸、反差类型等)〉\n 方法:匹配明确的主题标签与简洁文字说明,确保二者与视觉要素协同传递核心信息。例:『结合明确的主题标签和简洁的文字说明』\n 产出:完整创意拆解报告(含视觉要素+标签+文案组合)",
  2832. "dim_creations": [
  2833. "创作"
  2834. ],
  2835. "dim_attributes": [
  2836. "how"
  2837. ],
  2838. "scopes": [
  2839. {
  2840. "scope_type": "substance",
  2841. "value": "超大尺寸道具"
  2842. },
  2843. {
  2844. "scope_type": "substance",
  2845. "value": "视觉反差"
  2846. },
  2847. {
  2848. "scope_type": "form",
  2849. "value": "非常规尺寸冲击"
  2850. },
  2851. {
  2852. "scope_type": "effect",
  2853. "value": "注意力"
  2854. },
  2855. {
  2856. "scope_type": "intent",
  2857. "value": "拆解创意"
  2858. },
  2859. {
  2860. "scope_type": "substance",
  2861. "value": "主题标签"
  2862. },
  2863. {
  2864. "scope_type": "substance",
  2865. "value": "简洁文字说明"
  2866. },
  2867. {
  2868. "scope_type": "substance",
  2869. "value": "视觉要素"
  2870. },
  2871. {
  2872. "scope_type": "form",
  2873. "value": "多模态协同表达"
  2874. },
  2875. {
  2876. "scope_type": "effect",
  2877. "value": "信息协同传递"
  2878. },
  2879. {
  2880. "scope_type": "effect",
  2881. "value": "核心信息"
  2882. }
  2883. ],
  2884. "custom_ext": [
  2885. {
  2886. "key": "业务阶段",
  2887. "type": "str",
  2888. "value": "灵感"
  2889. },
  2890. {
  2891. "key": "创作阶段",
  2892. "type": "str",
  2893. "value": "定向"
  2894. },
  2895. {
  2896. "key": "创作阶段",
  2897. "type": "str",
  2898. "value": "构思"
  2899. },
  2900. {
  2901. "key": "动作",
  2902. "type": "str",
  2903. "value": "识别视觉冲击要素"
  2904. },
  2905. {
  2906. "key": "动作",
  2907. "type": "str",
  2908. "value": "匹配标签与文案"
  2909. }
  2910. ]
  2911. },
  2912. {
  2913. "source": {
  2914. "id": "xhs_69ff58670000000023016fa2",
  2915. "source_type": "post",
  2916. "title": "海外营销灵感|五月爆款Reels创意合集",
  2917. "author": "NotJustAgency",
  2918. "source_metadata": {
  2919. "platform": "xiaohongshu",
  2920. "url": "https://www.xiaohongshu.com/explore/69ff58670000000023016fa2"
  2921. }
  2922. },
  2923. "title": "视觉冲击力要素",
  2924. "content": "{\"name\": \"视觉冲击力要素\", \"kind\": \"子集\", \"维度拆分规则\": \"制造方式\", \"body\": [{\"item_name\": \"超大尺寸道具\", \"item_desc\": \"使用远超日常比例的物体(如巨大玉米)制造视觉反差,例:『人物携带巨大玉米』。\", \"作用域\": []}]}",
  2925. "dim_creations": [
  2926. "创作"
  2927. ],
  2928. "dim_attributes": [
  2929. "what"
  2930. ],
  2931. "scopes": [
  2932. {
  2933. "scope_type": "substance",
  2934. "value": "非常规尺寸"
  2935. },
  2936. {
  2937. "scope_type": "substance",
  2938. "value": "非常规比例"
  2939. },
  2940. {
  2941. "scope_type": "substance",
  2942. "value": "视觉对比"
  2943. },
  2944. {
  2945. "scope_type": "form",
  2946. "value": "非常规尺寸冲击"
  2947. },
  2948. {
  2949. "scope_type": "effect",
  2950. "value": "即时吸引力"
  2951. },
  2952. {
  2953. "scope_type": "intent",
  2954. "value": "提升内容辨识度"
  2955. }
  2956. ],
  2957. "custom_ext": [
  2958. {
  2959. "key": "业务阶段",
  2960. "type": "str",
  2961. "value": "灵感"
  2962. },
  2963. {
  2964. "key": "概要",
  2965. "type": "str",
  2966. "value": "通过非常规尺寸、比例或对比制造即时吸引力的视觉手段。"
  2967. },
  2968. {
  2969. "key": "出自",
  2970. "type": "str",
  2971. "value": "Reels爆款创意拆解方法 第1步"
  2972. }
  2973. ]
  2974. },
  2975. {
  2976. "source": {
  2977. "id": "xhs_69ff58670000000023016fa2",
  2978. "source_type": "post",
  2979. "title": "海外营销灵感|五月爆款Reels创意合集",
  2980. "author": "NotJustAgency",
  2981. "source_metadata": {
  2982. "platform": "xiaohongshu",
  2983. "url": "https://www.xiaohongshu.com/explore/69ff58670000000023016fa2"
  2984. }
  2985. },
  2986. "title": "Reels爆款创意组成要素",
  2987. "content": "{\"name\": \"Reels爆款创意组成要素\", \"kind\": \"多维关系\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"视觉冲击力\", \"item_desc\": \"吸引注意力的关键,例如使用超大尺寸道具(如巨大玉米)制造反差感。\", \"作用域\": []}, {\"item_name\": \"主题标签\", \"item_desc\": \"明确的主题标签,用于归类与算法识别。\", \"作用域\": []}, {\"item_name\": \"简洁文字说明\", \"item_desc\": \"简短有力的文字,快速传递核心信息并引发互动。\", \"作用域\": []}]}",
  2988. "dim_creations": [
  2989. "创作"
  2990. ],
  2991. "dim_attributes": [
  2992. "what"
  2993. ],
  2994. "scopes": [
  2995. {
  2996. "scope_type": "substance",
  2997. "value": "视觉冲击力"
  2998. },
  2999. {
  3000. "scope_type": "substance",
  3001. "value": "主题标签"
  3002. },
  3003. {
  3004. "scope_type": "substance",
  3005. "value": "简洁文字说明"
  3006. },
  3007. {
  3008. "scope_type": "form",
  3009. "value": "三要素协同结构"
  3010. },
  3011. {
  3012. "scope_type": "effect",
  3013. "value": "注意力"
  3014. },
  3015. {
  3016. "scope_type": "effect",
  3017. "value": "算法"
  3018. },
  3019. {
  3020. "scope_type": "effect",
  3021. "value": "互动"
  3022. },
  3023. {
  3024. "scope_type": "intent",
  3025. "value": "打造爆款"
  3026. }
  3027. ],
  3028. "custom_ext": [
  3029. {
  3030. "key": "概要",
  3031. "type": "str",
  3032. "value": "海外Reels爆款创意由视觉冲击力、主题标签和简洁文字说明三部分协同构成。"
  3033. }
  3034. ]
  3035. }
  3036. ]