payloads.json 55 KB

12345678910111213141516171819202122232425262728293031323334353637383940414243444546474849505152535455565758596061626364656667686970717273747576777879808182838485868788899091929394959697989910010110210310410510610710810911011111211311411511611711811912012112212312412512612712812913013113213313413513613713813914014114214314414514614714814915015115215315415515615715815916016116216316416516616716816917017117217317417517617717817918018118218318418518618718818919019119219319419519619719819920020120220320420520620720820921021121221321421521621721821922022122222322422522622722822923023123223323423523623723823924024124224324424524624724824925025125225325425525625725825926026126226326426526626726826927027127227327427527627727827928028128228328428528628728828929029129229329429529629729829930030130230330430530630730830931031131231331431531631731831932032132232332432532632732832933033133233333433533633733833934034134234334434534634734834935035135235335435535635735835936036136236336436536636736836937037137237337437537637737837938038138238338438538638738838939039139239339439539639739839940040140240340440540640740840941041141241341441541641741841942042142242342442542642742842943043143243343443543643743843944044144244344444544644744844945045145245345445545645745845946046146246346446546646746846947047147247347447547647747847948048148248348448548648748848949049149249349449549649749849950050150250350450550650750850951051151251351451551651751851952052152252352452552652752852953053153253353453553653753853954054154254354454554654754854955055155255355455555655755855956056156256356456556656756856957057157257357457557657757857958058158258358458558658758858959059159259359459559659759859960060160260360460560660760860961061161261361461561661761861962062162262362462562662762862963063163263363463563663763863964064164264364464564664764864965065165265365465565665765865966066166266366466566666766866967067167267367467567667767867968068168268368468568668768868969069169269369469569669769869970070170270370470570670770870971071171271371471571671771871972072172272372472572672772872973073173273373473573673773873974074174274374474574674774874975075175275375475575675775875976076176276376476576676776876977077177277377477577677777877978078178278378478578678778878979079179279379479579679779879980080180280380480580680780880981081181281381481581681781881982082182282382482582682782882983083183283383483583683783883984084184284384484584684784884985085185285385485585685785885986086186286386486586686786886987087187287387487587687787887988088188288388488588688788888989089189289389489589689789889990090190290390490590690790890991091191291391491591691791891992092192292392492592692792892993093193293393493593693793893994094194294394494594694794894995095195295395495595695795895996096196296396496596696796896997097197297397497597697797897998098198298398498598698798898999099199299399499599699799899910001001100210031004100510061007100810091010101110121013101410151016101710181019102010211022102310241025102610271028102910301031103210331034103510361037103810391040104110421043104410451046104710481049105010511052105310541055105610571058105910601061106210631064106510661067106810691070107110721073107410751076107710781079108010811082108310841085108610871088108910901091109210931094109510961097109810991100110111021103110411051106110711081109111011111112111311141115111611171118111911201121112211231124112511261127112811291130113111321133113411351136113711381139114011411142114311441145114611471148114911501151115211531154115511561157115811591160116111621163116411651166116711681169117011711172117311741175117611771178117911801181118211831184118511861187118811891190119111921193119411951196119711981199120012011202120312041205120612071208120912101211121212131214121512161217121812191220122112221223122412251226122712281229123012311232123312341235123612371238123912401241124212431244124512461247124812491250125112521253125412551256125712581259126012611262126312641265126612671268126912701271127212731274127512761277127812791280128112821283128412851286128712881289129012911292129312941295129612971298129913001301130213031304130513061307130813091310131113121313131413151316131713181319132013211322132313241325132613271328132913301331133213331334133513361337133813391340134113421343134413451346134713481349135013511352135313541355135613571358135913601361136213631364136513661367136813691370137113721373137413751376137713781379138013811382138313841385138613871388138913901391139213931394139513961397139813991400140114021403140414051406140714081409141014111412141314141415141614171418141914201421142214231424142514261427142814291430143114321433143414351436143714381439144014411442144314441445144614471448144914501451145214531454145514561457145814591460146114621463146414651466146714681469147014711472147314741475147614771478147914801481148214831484148514861487148814891490149114921493149414951496149714981499150015011502150315041505150615071508150915101511151215131514151515161517151815191520152115221523152415251526152715281529153015311532153315341535153615371538153915401541154215431544154515461547154815491550155115521553155415551556155715581559156015611562156315641565156615671568156915701571157215731574157515761577157815791580158115821583158415851586158715881589159015911592159315941595159615971598159916001601160216031604160516061607160816091610161116121613161416151616161716181619162016211622162316241625162616271628162916301631163216331634163516361637163816391640164116421643164416451646164716481649165016511652165316541655165616571658165916601661166216631664166516661667166816691670167116721673167416751676167716781679168016811682168316841685168616871688168916901691169216931694169516961697169816991700170117021703170417051706170717081709171017111712171317141715171617171718171917201721172217231724172517261727172817291730173117321733173417351736173717381739174017411742174317441745174617471748174917501751175217531754175517561757175817591760176117621763176417651766176717681769177017711772177317741775177617771778177917801781178217831784178517861787178817891790179117921793179417951796179717981799180018011802180318041805180618071808180918101811181218131814181518161817181818191820182118221823182418251826182718281829183018311832183318341835183618371838183918401841184218431844184518461847184818491850185118521853185418551856185718581859186018611862186318641865186618671868186918701871187218731874187518761877187818791880188118821883188418851886188718881889189018911892189318941895189618971898189919001901190219031904190519061907190819091910191119121913191419151916191719181919192019211922192319241925192619271928192919301931193219331934193519361937193819391940194119421943194419451946194719481949195019511952195319541955195619571958195919601961196219631964196519661967196819691970197119721973197419751976197719781979198019811982198319841985198619871988198919901991199219931994199519961997199819992000200120022003200420052006200720082009201020112012201320142015201620172018201920202021202220232024202520262027202820292030203120322033203420352036203720382039204020412042204320442045204620472048204920502051205220532054205520562057205820592060206120622063206420652066
  1. [
  2. {
  3. "source": {
  4. "id": "xhs_699308fa0000000016009697",
  5. "source_type": "post",
  6. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  7. "author": "",
  8. "source_metadata": {
  9. "platform": "xiaohongshu",
  10. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
  11. }
  12. },
  13. "title": "“撕裂圣经句”爆款选题法",
  14. "content": "目标:通过撕裂赛道圣经句,找到具有情感穿透力的裂缝选题\n步骤1\n 输入:所属赛道的常规共识\n 方法:列出赛道大号反复讲的、人人点头但没人真信的“圣经句”(如:自律即自由、内容为王)。\n 产出:待拆解的赛道圣经句清单\n步骤2\n 输入:← s1 的〈待拆解的赛道圣经句清单〉\n 方法:寻找正确共识失灵的瞬间。针对清单中的句子提问:“什么情况下,一个人严格按这句话做,反而越做越差?”或去竞品爆款视频下寻找包含“道理我都懂,但是……”的评论。例:『内容越好,死得越快』。\n 产出:圣经句的逻辑裂缝/失灵场景\n步骤3\n 输入:← s2 的〈圣经句的逻辑裂缝/失灵场景〉\n 方法:把裂缝撕开,将这种“越做越差”的真实逻辑转化为选题。判据:如果写完后感到羞耻(如“这样说会不会太直白?”)或极度犹豫,说明触碰到了真实痛点。\n 产出:具有羞耻感与冒犯感的爆款选题",
  15. "dim_creations": [
  16. "创作"
  17. ],
  18. "dim_attributes": [
  19. "how"
  20. ],
  21. "scopes": [
  22. {
  23. "scope_type": "substance",
  24. "value": "赛道共识"
  25. },
  26. {
  27. "scope_type": "substance",
  28. "value": "圣经句"
  29. },
  30. {
  31. "scope_type": "effect",
  32. "value": "素材"
  33. },
  34. {
  35. "scope_type": "intent",
  36. "value": "确定选题"
  37. },
  38. {
  39. "scope_type": "substance",
  40. "value": "逻辑裂缝"
  41. },
  42. {
  43. "scope_type": "substance",
  44. "value": "共识失灵场景"
  45. },
  46. {
  47. "scope_type": "effect",
  48. "value": "冲突切入"
  49. },
  50. {
  51. "scope_type": "substance",
  52. "value": "真实痛点"
  53. },
  54. {
  55. "scope_type": "feeling",
  56. "value": "羞耻感"
  57. },
  58. {
  59. "scope_type": "feeling",
  60. "value": "冒犯感"
  61. },
  62. {
  63. "scope_type": "effect",
  64. "value": "痛点"
  65. },
  66. {
  67. "scope_type": "intent",
  68. "value": "提升传播力"
  69. }
  70. ],
  71. "custom_ext": [
  72. {
  73. "key": "业务阶段",
  74. "type": "str",
  75. "value": "选题"
  76. },
  77. {
  78. "key": "创作阶段",
  79. "type": "str",
  80. "value": "定向"
  81. },
  82. {
  83. "key": "创作阶段",
  84. "type": "str",
  85. "value": "构思"
  86. },
  87. {
  88. "key": "动作",
  89. "type": "str",
  90. "value": "列出圣经句"
  91. },
  92. {
  93. "key": "动作",
  94. "type": "str",
  95. "value": "寻找失灵瞬间/提取评论“但是”"
  96. },
  97. {
  98. "key": "动作",
  99. "type": "str",
  100. "value": "撕开裂缝成题"
  101. }
  102. ]
  103. },
  104. {
  105. "source": {
  106. "id": "xhs_699308fa0000000016009697",
  107. "source_type": "post",
  108. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  109. "author": "",
  110. "source_metadata": {
  111. "platform": "xiaohongshu",
  112. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
  113. }
  114. },
  115. "title": "爆款选题的“羞耻感”防伪定律",
  116. "content": {
  117. "name": "爆款选题的“羞耻感”防伪定律",
  118. "desc": "真正能爆的选题往往由于其不仅通过了大脑审核,更通过了情绪审核。羞耻感是好选题的防伪标签,它本质上触碰到了社交礼仪包裹下、平时大家不敢说出口的真实内容。在内容过剩时代,观众需要的不是正确答案,而是有人帮他们说出“正确答案在特殊场景下不好使”的真相。没有情绪触发就没有转发,作者在发布前感到的安全感(无风险选题)通常等于观众的无感。冒犯感是对“正确共识”的挑战,这种撕裂感能产生更强的穿透力和爆发力。"
  119. },
  120. "dim_creations": [
  121. "创作"
  122. ],
  123. "dim_attributes": [
  124. "why"
  125. ],
  126. "scopes": [
  127. {
  128. "scope_type": "substance",
  129. "value": "选题防伪定律"
  130. },
  131. {
  132. "scope_type": "substance",
  133. "value": "社交礼仪真相"
  134. },
  135. {
  136. "scope_type": "feeling",
  137. "value": "羞耻感"
  138. },
  139. {
  140. "scope_type": "feeling",
  141. "value": "撕裂感"
  142. },
  143. {
  144. "scope_type": "effect",
  145. "value": "情绪触发"
  146. },
  147. {
  148. "scope_type": "effect",
  149. "value": "共识"
  150. },
  151. {
  152. "scope_type": "intent",
  153. "value": "提升转发率"
  154. }
  155. ],
  156. "custom_ext": [
  157. {
  158. "key": "业务阶段",
  159. "type": "str",
  160. "value": "灵感"
  161. },
  162. {
  163. "key": "业务阶段",
  164. "type": "str",
  165. "value": "选题"
  166. }
  167. ]
  168. },
  169. {
  170. "source": {
  171. "id": "xhs_699308fa0000000016009697",
  172. "source_type": "post",
  173. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  174. "author": "",
  175. "source_metadata": {
  176. "platform": "xiaohongshu",
  177. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
  178. }
  179. },
  180. "title": "赛道“圣经句”的特征",
  181. "content": {
  182. "name": "赛道“圣经句”的特征",
  183. "kind": "多维关系",
  184. "维度拆分规则": null,
  185. "body": [
  186. {
  187. "item_name": "普遍认同性",
  188. "item_desc": "赛道里人人都会点头,表面上表现为“正确答案”。",
  189. "作用域": []
  190. },
  191. {
  192. "item_name": "实际体感缺失",
  193. "item_desc": "在实际执行中往往没人真信,或者在特定场景下会失效、让人感到“不好使”。",
  194. "作用域": []
  195. }
  196. ]
  197. },
  198. "dim_creations": [
  199. "创作"
  200. ],
  201. "dim_attributes": [
  202. "what"
  203. ],
  204. "scopes": [
  205. {
  206. "scope_type": "substance",
  207. "value": "赛道圣经句"
  208. },
  209. {
  210. "scope_type": "substance",
  211. "value": "审美疲劳"
  212. },
  213. {
  214. "scope_type": "feeling",
  215. "value": "审美疲劳感"
  216. },
  217. {
  218. "scope_type": "effect",
  219. "value": "定义特征"
  220. },
  221. {
  222. "scope_type": "intent",
  223. "value": "科普"
  224. }
  225. ],
  226. "custom_ext": [
  227. {
  228. "key": "业务阶段",
  229. "type": "str",
  230. "value": "选题"
  231. },
  232. {
  233. "key": "概要",
  234. "type": "str",
  235. "value": "指在特定赛道内虽然正确但容易引发审美疲劳的共识性话语。"
  236. },
  237. {
  238. "key": "出自",
  239. "type": "str",
  240. "value": "“撕裂圣经句”爆款选题法 第1步"
  241. }
  242. ]
  243. },
  244. {
  245. "source": {
  246. "id": "xhs_698481e1000000000a02a7c1",
  247. "source_type": "post",
  248. "title": "7种编剧常用的叙事结构,写剧不用愁!",
  249. "author": "",
  250. "source_metadata": {
  251. "platform": "xiaohongshu",
  252. "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1"
  253. }
  254. },
  255. "title": "7种常用叙事结构及其适用场景",
  256. "content": {
  257. "name": "7种常用叙事结构及其适用场景",
  258. "kind": "子集",
  259. "维度拆分规则": "类型枚举",
  260. "body": [
  261. {
  262. "item_name": "三幕式结构",
  263. "item_desc": "最基础的线性叙事,起承转合。分为:第一幕(开端)交代背景、人设和冲突触发;第二幕(发展)核心冲突升级,主角遭遇阻碍,是人物成长和情节铺垫关键;第三幕(高潮与结局)矛盾爆发并解决,情节收尾。",
  264. "作用域": []
  265. },
  266. {
  267. "item_name": "英雄之旅结构",
  268. "item_desc": "核心是“平凡人到英雄的蜕变”,适合成长弧光设计。分为三个阶段:启程(离开舒适区)、考验(挑战与社交、对抗反派)、归来(战胜危机获成长)。",
  269. "作用域": []
  270. },
  271. {
  272. "item_name": "非线性结构",
  273. "item_desc": "打破时间先后,通过时间拆解重组。常用手法包括闪回、插叙、倒叙、多视角切换。适用于制造悬念和多维度理解人物。",
  274. "作用域": []
  275. },
  276. {
  277. "item_name": "环形结构",
  278. "item_desc": "首尾呼应形成闭环。包含非循环类(场景台词呼应)和循环类(重复经历某段事件,如无限循环或宿命感设定)。",
  279. "作用域": []
  280. },
  281. {
  282. "item_name": "多线叙事结构",
  283. "item_desc": "多条独立故事线并行并在节点汇合。每条线有独立主角和冲突,通过切换提升剧情密度,适用于展现核心事件全貌或展现共同主题(如阶级、人性)。",
  284. "作用域": []
  285. },
  286. {
  287. "item_name": "嵌套式结构",
  288. "item_desc": "层层递进的套层结构(如戏中戏、梦中梦)。外层引出内层,内外层互为影响呼应。",
  289. "作用域": []
  290. },
  291. {
  292. "item_name": "反结构",
  293. "item_desc": "无结构或碎片化结构,抛弃线性逻辑和核心冲突。注重氛围营造、情绪表达和人性探讨,靠人物状态和细节描写。适配文艺片、实验性影片。",
  294. "作用域": []
  295. }
  296. ]
  297. },
  298. "dim_creations": [
  299. "创作"
  300. ],
  301. "dim_attributes": [
  302. "what"
  303. ],
  304. "scopes": [
  305. {
  306. "scope_type": "substance",
  307. "value": "叙事结构"
  308. },
  309. {
  310. "scope_type": "substance",
  311. "value": "剧本"
  312. },
  313. {
  314. "scope_type": "substance",
  315. "value": "情节设计"
  316. },
  317. {
  318. "scope_type": "form",
  319. "value": "三幕式结构"
  320. },
  321. {
  322. "scope_type": "form",
  323. "value": "英雄之旅"
  324. },
  325. {
  326. "scope_type": "form",
  327. "value": "非线性叙事"
  328. },
  329. {
  330. "scope_type": "form",
  331. "value": "环形结构"
  332. },
  333. {
  334. "scope_type": "form",
  335. "value": "多线叙事"
  336. },
  337. {
  338. "scope_type": "form",
  339. "value": "嵌套式结构"
  340. },
  341. {
  342. "scope_type": "form",
  343. "value": "反结构"
  344. },
  345. {
  346. "scope_type": "effect",
  347. "value": "剧情节奏"
  348. },
  349. {
  350. "scope_type": "effect",
  351. "value": "人物弧光"
  352. },
  353. {
  354. "scope_type": "intent",
  355. "value": "教学"
  356. }
  357. ],
  358. "custom_ext": [
  359. {
  360. "key": "业务阶段",
  361. "type": "str",
  362. "value": "脚本"
  363. },
  364. {
  365. "key": "概要",
  366. "type": "str",
  367. "value": "编剧常用的7种叙事结构及其核心逻辑和适用题材。"
  368. }
  369. ]
  370. },
  371. {
  372. "source": {
  373. "id": "xhs_67e2e39b0000000003028ff0",
  374. "source_type": "post",
  375. "title": "剧本创作:理解前提、人物、冲突",
  376. "author": "",
  377. "source_metadata": {
  378. "platform": "xiaohongshu",
  379. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  380. }
  381. },
  382. "title": "剧本前提的构成公式",
  383. "content": {
  384. "name": "剧本前提的构成公式",
  385. "kind": "多维关系",
  386. "维度拆分规则": null,
  387. "body": [
  388. {
  389. "item_name": "前提构成成分",
  390. "item_desc": "由『作者立场+人物+冲突+结论』构成。其本质是指称主题、论题、基本思想等,指引剧本达到目标。可以通过结局倒推,且情感可以决定前提。",
  391. "作用域": []
  392. }
  393. ]
  394. },
  395. "dim_creations": [
  396. "创作"
  397. ],
  398. "dim_attributes": [
  399. "what"
  400. ],
  401. "scopes": [
  402. {
  403. "scope_type": "substance",
  404. "value": "剧本前提"
  405. },
  406. {
  407. "scope_type": "substance",
  408. "value": "创作立场"
  409. },
  410. {
  411. "scope_type": "form",
  412. "value": "前提公式"
  413. },
  414. {
  415. "scope_type": "effect",
  416. "value": "主旨指引"
  417. },
  418. {
  419. "scope_type": "intent",
  420. "value": "立意"
  421. }
  422. ],
  423. "custom_ext": [
  424. {
  425. "key": "业务阶段",
  426. "type": "str",
  427. "value": "脚本"
  428. },
  429. {
  430. "key": "概要",
  431. "type": "str",
  432. "value": "定义剧本目标与核心思想的内容组成结构"
  433. }
  434. ]
  435. },
  436. {
  437. "source": {
  438. "id": "xhs_67e2e39b0000000003028ff0",
  439. "source_type": "post",
  440. "title": "剧本创作:理解前提、人物、冲突",
  441. "author": "",
  442. "source_metadata": {
  443. "platform": "xiaohongshu",
  444. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  445. }
  446. },
  447. "title": "人物构成的三维度模型",
  448. "content": {
  449. "name": "人物构成的三维度模型",
  450. "kind": "多维关系",
  451. "维度拆分规则": null,
  452. "body": [
  453. {
  454. "item_name": "生理维度",
  455. "item_desc": "包含性别、年龄、外表以及遗传特征等。在重要性排序中位列第一。",
  456. "作用域": []
  457. },
  458. {
  459. "item_name": "社会维度",
  460. "item_desc": "包含阶层、职业、教育、家庭、社交等。在重要性排序中位列第二。",
  461. "作用域": []
  462. },
  463. {
  464. "item_name": "心理维度",
  465. "item_desc": "包含道德标准、志向、挫折、性格、态度等。是生理与社会的产物,重要性排序第三。",
  466. "作用域": []
  467. }
  468. ]
  469. },
  470. "dim_creations": [
  471. "创作"
  472. ],
  473. "dim_attributes": [
  474. "what"
  475. ],
  476. "scopes": [
  477. {
  478. "scope_type": "substance",
  479. "value": "人物构成"
  480. },
  481. {
  482. "scope_type": "substance",
  483. "value": "生理特征"
  484. },
  485. {
  486. "scope_type": "substance",
  487. "value": "社会背景"
  488. },
  489. {
  490. "scope_type": "substance",
  491. "value": "心理特质"
  492. },
  493. {
  494. "scope_type": "form",
  495. "value": "三维度模型"
  496. },
  497. {
  498. "scope_type": "intent",
  499. "value": "刻画人物"
  500. }
  501. ],
  502. "custom_ext": [
  503. {
  504. "key": "业务阶段",
  505. "type": "str",
  506. "value": "脚本"
  507. },
  508. {
  509. "key": "概要",
  510. "type": "str",
  511. "value": "定义人物作为一个多维度综合产物的具体构成要素"
  512. }
  513. ]
  514. },
  515. {
  516. "source": {
  517. "id": "xhs_67e2e39b0000000003028ff0",
  518. "source_type": "post",
  519. "title": "剧本创作:理解前提、人物、冲突",
  520. "author": "",
  521. "source_metadata": {
  522. "platform": "xiaohongshu",
  523. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  524. }
  525. },
  526. "title": "剧本冲突的四种类型",
  527. "content": {
  528. "name": "剧本冲突的四种类型",
  529. "kind": "子集",
  530. "维度拆分规则": "冲突的演进特征",
  531. "body": [
  532. {
  533. "item_name": "静态冲突",
  534. "item_desc": "人物无可见发展,缺乏创造升级冲突的能力时会出现此类冲突。",
  535. "作用域": []
  536. },
  537. {
  538. "item_name": "跳跃冲突",
  539. "item_desc": "当强迫人物作出与其本性不相符的行动时,冲突会产生不自然的跳跃。",
  540. "作用域": []
  541. },
  542. {
  543. "item_name": "缓慢升级冲突",
  544. "item_desc": "编剧不干预自然产生,是对立统一的人物的共同结果,最为推荐。",
  545. "作用域": []
  546. },
  547. {
  548. "item_name": "预示冲突",
  549. "item_desc": "即张力,是对冲突的允诺,用于维持观众吸引力。",
  550. "作用域": []
  551. }
  552. ]
  553. },
  554. "dim_creations": [
  555. "创作"
  556. ],
  557. "dim_attributes": [
  558. "what"
  559. ],
  560. "scopes": [
  561. {
  562. "scope_type": "substance",
  563. "value": "剧本冲突"
  564. },
  565. {
  566. "scope_type": "form",
  567. "value": "冲突分类"
  568. },
  569. {
  570. "scope_type": "effect",
  571. "value": "张力构建"
  572. },
  573. {
  574. "scope_type": "effect",
  575. "value": "吸引力"
  576. },
  577. {
  578. "scope_type": "feeling",
  579. "value": "期待感"
  580. },
  581. {
  582. "scope_type": "intent",
  583. "value": "诊断剧情"
  584. }
  585. ],
  586. "custom_ext": [
  587. {
  588. "key": "业务阶段",
  589. "type": "str",
  590. "value": "脚本"
  591. },
  592. {
  593. "key": "概要",
  594. "type": "str",
  595. "value": "基于人物发展与行动逻辑划分的四种冲突形态"
  596. }
  597. ]
  598. },
  599. {
  600. "source": {
  601. "id": "xhs_67e2e39b0000000003028ff0",
  602. "source_type": "post",
  603. "title": "剧本创作:理解前提、人物、冲突",
  604. "author": "",
  605. "source_metadata": {
  606. "platform": "xiaohongshu",
  607. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  608. }
  609. },
  610. "title": "冲突升级的原理与动力",
  611. "content": {
  612. "name": "冲突升级的原理与动力",
  613. "desc": "冲突是行动的源泉,其本质由生活环境和社会状况构成。有效的冲突源于‘对立统一’:必须让具备强烈意志力(名誉、金钱、复仇等需求)的主使人物与同样强大且无情的对立人物相遇。冲突的推进模式是‘攻击—反击’,只有势均力敌的对手通过不断的决策(互为因果)产生反应,才能驱动冲突不断升级并自然走向高潮。"
  614. },
  615. "dim_creations": [
  616. "创作"
  617. ],
  618. "dim_attributes": [
  619. "why"
  620. ],
  621. "scopes": [
  622. {
  623. "scope_type": "substance",
  624. "value": "冲突升级"
  625. },
  626. {
  627. "scope_type": "substance",
  628. "value": "对立统一"
  629. },
  630. {
  631. "scope_type": "substance",
  632. "value": "人物意志力"
  633. },
  634. {
  635. "scope_type": "effect",
  636. "value": "情节"
  637. },
  638. {
  639. "scope_type": "effect",
  640. "value": "攻击反击模式"
  641. },
  642. {
  643. "scope_type": "intent",
  644. "value": "强化戏剧性"
  645. }
  646. ],
  647. "custom_ext": [
  648. {
  649. "key": "业务阶段",
  650. "type": "str",
  651. "value": "脚本"
  652. }
  653. ]
  654. },
  655. {
  656. "source": {
  657. "id": "xhs_67e2e39b0000000003028ff0",
  658. "source_type": "post",
  659. "title": "剧本创作:理解前提、人物、冲突",
  660. "author": "",
  661. "source_metadata": {
  662. "platform": "xiaohongshu",
  663. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  664. }
  665. },
  666. "title": "剧本切入与节奏构思法",
  667. "content": "目标:确定剧本的起始点并梳理剧情节奏点\n步骤1\n 输入:初步的故事创意或灵感\n 方法:寻找切入点:必须选择一个‘决定点’或‘准备做出决定的点’。例:『通常在导致危机或人生转折的点切入』。\n 产出:剧本的切入位置(决定点)\n步骤2\n 输入:← s1 的剧本切入位置(决定点)\n 方法:配置过渡与危机:使用过渡(小冲突)使人物从一种状态进入另一种;重大决定构成转折点,产生危机。\n 产出:含过渡与危机的剧情链条\n步骤3\n 输入:← s2 的剧情链条\n 方法:推向高潮与结局:由危机预示高潮,最终通过前提的逻辑得出结局。\n 产出:完整的剧情结构规划(含高潮与结局)",
  668. "dim_creations": [
  669. "创作"
  670. ],
  671. "dim_attributes": [
  672. "how"
  673. ],
  674. "scopes": [
  675. {
  676. "scope_type": "substance",
  677. "value": "切入点"
  678. },
  679. {
  680. "scope_type": "substance",
  681. "value": "危机时刻"
  682. },
  683. {
  684. "scope_type": "effect",
  685. "value": "情节起始"
  686. },
  687. {
  688. "scope_type": "intent",
  689. "value": "规划开篇"
  690. },
  691. {
  692. "scope_type": "substance",
  693. "value": "剧情过渡"
  694. },
  695. {
  696. "scope_type": "substance",
  697. "value": "转折点"
  698. },
  699. {
  700. "scope_type": "effect",
  701. "value": "节奏控制"
  702. },
  703. {
  704. "scope_type": "effect",
  705. "value": "状态转换"
  706. },
  707. {
  708. "scope_type": "intent",
  709. "value": "连接剧情"
  710. },
  711. {
  712. "scope_type": "substance",
  713. "value": "高潮"
  714. },
  715. {
  716. "scope_type": "substance",
  717. "value": "结局"
  718. },
  719. {
  720. "scope_type": "form",
  721. "value": "剧情结构"
  722. },
  723. {
  724. "scope_type": "effect",
  725. "value": "情节收束"
  726. },
  727. {
  728. "scope_type": "intent",
  729. "value": "完成叙事"
  730. }
  731. ],
  732. "custom_ext": [
  733. {
  734. "key": "业务阶段",
  735. "type": "str",
  736. "value": "脚本"
  737. },
  738. {
  739. "key": "创作阶段",
  740. "type": "str",
  741. "value": "结构"
  742. },
  743. {
  744. "key": "动作",
  745. "type": "str",
  746. "value": "确定切入点"
  747. },
  748. {
  749. "key": "动作",
  750. "type": "str",
  751. "value": "节奏排布"
  752. },
  753. {
  754. "key": "动作",
  755. "type": "str",
  756. "value": "完成大纲"
  757. }
  758. ]
  759. },
  760. {
  761. "source": {
  762. "id": "xhs_680659e8000000001a007a11",
  763. "source_type": "post",
  764. "title": "故事设计原理拆解学习",
  765. "author": "",
  766. "source_metadata": {
  767. "platform": "xiaohongshu",
  768. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  769. }
  770. },
  771. "title": "场景分析五步程序",
  772. "content": "目标:通过五个步骤对单个场景进行深度分析与定稿\n步骤1\n 输入:原始场景构思\n 方法:明确该场景中人物的具体目标以及阻碍目标的对抗力量。\n 产出:场景冲突定义\n步骤2\n 输入:← s1 的场景冲突定义\n 方法:识别并标注场景开始处的核心价值状态(如:生命/死亡、爱/恨等正负面状态)。\n 产出:开篇价值状态\n步骤3\n 输入:← s2 的开篇价值状态\n 方法:将场景细化为“动作/反应”的细微交流环节。\n 产出:场景节拍清单\n步骤4\n 输入:← s3 的场景节拍清单\n 方法:标注场景结束时的价值状态,并与开篇价值进行对比,确认是否发生了转变。\n 产出:结尾价值对比\n步骤5\n 输入:← s4 的结尾价值对比\n 方法:对所有节拍进行总结,并精准找出发生转折的点。\n 产出:场景分析总结与转折点定位",
  773. "dim_creations": [
  774. "创作"
  775. ],
  776. "dim_attributes": [
  777. "how"
  778. ],
  779. "scopes": [
  780. {
  781. "scope_type": "substance",
  782. "value": "人物目标"
  783. },
  784. {
  785. "scope_type": "substance",
  786. "value": "对抗力量"
  787. },
  788. {
  789. "scope_type": "effect",
  790. "value": "冲突设置"
  791. },
  792. {
  793. "scope_type": "intent",
  794. "value": "界定冲突"
  795. },
  796. {
  797. "scope_type": "substance",
  798. "value": "核心价值状态"
  799. },
  800. {
  801. "scope_type": "effect",
  802. "value": "状态量化"
  803. },
  804. {
  805. "scope_type": "intent",
  806. "value": "建立基准"
  807. },
  808. {
  809. "scope_type": "substance",
  810. "value": "动作反应"
  811. },
  812. {
  813. "scope_type": "form",
  814. "value": "场景节拍"
  815. },
  816. {
  817. "scope_type": "effect",
  818. "value": "颗粒度拆解"
  819. },
  820. {
  821. "scope_type": "intent",
  822. "value": "细化过程"
  823. },
  824. {
  825. "scope_type": "substance",
  826. "value": "价值转变"
  827. },
  828. {
  829. "scope_type": "effect",
  830. "value": "对比分析"
  831. },
  832. {
  833. "scope_type": "intent",
  834. "value": "验证有效性"
  835. },
  836. {
  837. "scope_type": "substance",
  838. "value": "转折点"
  839. },
  840. {
  841. "scope_type": "effect",
  842. "value": "结构总结"
  843. },
  844. {
  845. "scope_type": "intent",
  846. "value": "定位核心"
  847. }
  848. ],
  849. "custom_ext": [
  850. {
  851. "key": "业务阶段",
  852. "type": "str",
  853. "value": "脚本"
  854. },
  855. {
  856. "key": "创作阶段",
  857. "type": "str",
  858. "value": "构思"
  859. },
  860. {
  861. "key": "创作阶段",
  862. "type": "str",
  863. "value": "结构"
  864. },
  865. {
  866. "key": "创作阶段",
  867. "type": "str",
  868. "value": "打磨"
  869. },
  870. {
  871. "key": "动作",
  872. "type": "str",
  873. "value": "确定冲突"
  874. },
  875. {
  876. "key": "动作",
  877. "type": "str",
  878. "value": "标注开篇价值"
  879. },
  880. {
  881. "key": "动作",
  882. "type": "str",
  883. "value": "分解节拍"
  884. },
  885. {
  886. "key": "动作",
  887. "type": "str",
  888. "value": "标注结尾价值"
  889. },
  890. {
  891. "key": "动作",
  892. "type": "str",
  893. "value": "概述节拍并标注转折点"
  894. }
  895. ]
  896. },
  897. {
  898. "source": {
  899. "id": "xhs_680659e8000000001a007a11",
  900. "source_type": "post",
  901. "title": "故事设计原理拆解学习",
  902. "author": "",
  903. "source_metadata": {
  904. "platform": "xiaohongshu",
  905. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  906. }
  907. },
  908. "title": "故事五部分构成序列",
  909. "content": {
  910. "name": "故事五部分构成序列",
  911. "kind": "序列",
  912. "维度拆分规则": null,
  913. "body": [
  914. {
  915. "item_name": "阐述",
  916. "item_desc": "故事的背景交代部分。",
  917. "作用域": []
  918. },
  919. {
  920. "item_name": "激励事件",
  921. "item_desc": "打破平衡、激发欲望的诱发事件。分为随机(巧合)和有因(抉择)两种,通常在故事前1/4发生。",
  922. "作用域": []
  923. },
  924. {
  925. "item_name": "进展纠葛",
  926. "item_desc": "由于抗力产生的冲突(上升动作)。",
  927. "作用域": []
  928. },
  929. {
  930. "item_name": "危机/高潮",
  931. "item_desc": "危机是情节突转,高潮是问题的最终解决。",
  932. "作用域": []
  933. },
  934. {
  935. "item_name": "结局",
  936. "item_desc": "故事的下降动作与收尾。",
  937. "作用域": []
  938. }
  939. ]
  940. },
  941. "dim_creations": [
  942. "创作"
  943. ],
  944. "dim_attributes": [
  945. "what"
  946. ],
  947. "scopes": [
  948. {
  949. "scope_type": "substance",
  950. "value": "激励事件"
  951. },
  952. {
  953. "scope_type": "substance",
  954. "value": "进展纠葛"
  955. },
  956. {
  957. "scope_type": "substance",
  958. "value": "危机高潮"
  959. },
  960. {
  961. "scope_type": "form",
  962. "value": "五部分序列"
  963. },
  964. {
  965. "scope_type": "form",
  966. "value": "线性结构"
  967. },
  968. {
  969. "scope_type": "effect",
  970. "value": "情节铺排"
  971. },
  972. {
  973. "scope_type": "intent",
  974. "value": "构建剧作架构"
  975. }
  976. ],
  977. "custom_ext": [
  978. {
  979. "key": "业务阶段",
  980. "type": "str",
  981. "value": "脚本"
  982. },
  983. {
  984. "key": "概要",
  985. "type": "str",
  986. "value": "故事在时间维度上由五个核心部分线性排列而成。"
  987. }
  988. ]
  989. },
  990. {
  991. "source": {
  992. "id": "xhs_680659e8000000001a007a11",
  993. "source_type": "post",
  994. "title": "故事设计原理拆解学习",
  995. "author": "",
  996. "source_metadata": {
  997. "platform": "xiaohongshu",
  998. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  999. }
  1000. },
  1001. "title": "故事冲突的三种类型",
  1002. "content": {
  1003. "name": "故事冲突的三种类型",
  1004. "kind": "子集",
  1005. "维度拆分规则": "冲突范围",
  1006. "body": [
  1007. {
  1008. "item_name": "内心冲突",
  1009. "item_desc": "人物自身内部的挣扎。",
  1010. "作用域": []
  1011. },
  1012. {
  1013. "item_name": "个人冲突",
  1014. "item_desc": "人与人之间的直接对抗。",
  1015. "作用域": []
  1016. },
  1017. {
  1018. "item_name": "个人-外界冲突",
  1019. "item_desc": "人与社会、自然或未知环境的冲突。",
  1020. "作用域": []
  1021. }
  1022. ]
  1023. },
  1024. "dim_creations": [
  1025. "创作"
  1026. ],
  1027. "dim_attributes": [
  1028. "what"
  1029. ],
  1030. "scopes": [
  1031. {
  1032. "scope_type": "substance",
  1033. "value": "内心冲突"
  1034. },
  1035. {
  1036. "scope_type": "substance",
  1037. "value": "个人冲突"
  1038. },
  1039. {
  1040. "scope_type": "substance",
  1041. "value": "社会环境冲突"
  1042. },
  1043. {
  1044. "scope_type": "effect",
  1045. "value": "对抗力分类"
  1046. },
  1047. {
  1048. "scope_type": "intent",
  1049. "value": "拓展冲突维度"
  1050. }
  1051. ],
  1052. "custom_ext": [
  1053. {
  1054. "key": "业务阶段",
  1055. "type": "str",
  1056. "value": "灵感"
  1057. },
  1058. {
  1059. "key": "业务阶段",
  1060. "type": "str",
  1061. "value": "脚本"
  1062. },
  1063. {
  1064. "key": "概要",
  1065. "type": "str",
  1066. "value": "按冲突发生的领域划分故事对抗力的来源。"
  1067. }
  1068. ]
  1069. },
  1070. {
  1071. "source": {
  1072. "id": "xhs_680659e8000000001a007a11",
  1073. "source_type": "post",
  1074. "title": "故事设计原理拆解学习",
  1075. "author": "",
  1076. "source_metadata": {
  1077. "platform": "xiaohongshu",
  1078. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  1079. }
  1080. },
  1081. "title": "转折点的四重效果",
  1082. "content": {
  1083. "name": "转折点的四重效果",
  1084. "kind": "多维关系",
  1085. "维度拆分规则": null,
  1086. "body": [
  1087. {
  1088. "item_name": "惊奇",
  1089. "item_desc": "出乎意料的效果。",
  1090. "作用域": []
  1091. },
  1092. {
  1093. "item_name": "增强好奇心",
  1094. "item_desc": "引导观众对后续发展的探索欲。",
  1095. "作用域": []
  1096. },
  1097. {
  1098. "item_name": "见识",
  1099. "item_desc": "提供新的洞察。 ",
  1100. "作用域": []
  1101. },
  1102. {
  1103. "item_name": "新方向",
  1104. "item_desc": "改变故事的走向。",
  1105. "作用域": []
  1106. }
  1107. ]
  1108. },
  1109. "dim_creations": [
  1110. "创作"
  1111. ],
  1112. "dim_attributes": [
  1113. "what"
  1114. ],
  1115. "scopes": [
  1116. {
  1117. "scope_type": "feeling",
  1118. "value": "惊奇感"
  1119. },
  1120. {
  1121. "scope_type": "feeling",
  1122. "value": "好奇心"
  1123. },
  1124. {
  1125. "scope_type": "feeling",
  1126. "value": "洞察感"
  1127. },
  1128. {
  1129. "scope_type": "effect",
  1130. "value": "叙事突转"
  1131. },
  1132. {
  1133. "scope_type": "intent",
  1134. "value": "强化观众体验"
  1135. }
  1136. ],
  1137. "custom_ext": [
  1138. {
  1139. "key": "业务阶段",
  1140. "type": "str",
  1141. "value": "脚本"
  1142. },
  1143. {
  1144. "key": "概要",
  1145. "type": "str",
  1146. "value": "场景中发生转折时应当带给观众的四种心理感受。"
  1147. }
  1148. ]
  1149. },
  1150. {
  1151. "source": {
  1152. "id": "xhs_680659e8000000001a007a11",
  1153. "source_type": "post",
  1154. "title": "故事设计原理拆解学习",
  1155. "author": "",
  1156. "source_metadata": {
  1157. "platform": "xiaohongshu",
  1158. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  1159. }
  1160. },
  1161. "title": "真正选择的“两难”原理",
  1162. "content": {
  1163. "name": "真正选择的“两难”原理",
  1164. "desc": "真正的选择必须是两难之择,即在不可调和的两善中取其一,或在两恶中取其轻。这种危机时刻是故事中最高压、最紧张的时刻,不仅能制造强烈的冲突,还能揭示人物的深层性格。"
  1165. },
  1166. "dim_creations": [
  1167. "创作"
  1168. ],
  1169. "dim_attributes": [
  1170. "why"
  1171. ],
  1172. "scopes": [
  1173. {
  1174. "scope_type": "substance",
  1175. "value": "两难抉择"
  1176. },
  1177. {
  1178. "scope_type": "substance",
  1179. "value": "人物性格"
  1180. },
  1181. {
  1182. "scope_type": "feeling",
  1183. "value": "高压紧张感"
  1184. },
  1185. {
  1186. "scope_type": "effect",
  1187. "value": "性格揭示"
  1188. },
  1189. {
  1190. "scope_type": "intent",
  1191. "value": "制造极致冲突"
  1192. }
  1193. ],
  1194. "custom_ext": [
  1195. {
  1196. "key": "业务阶段",
  1197. "type": "str",
  1198. "value": "脚本"
  1199. }
  1200. ]
  1201. },
  1202. {
  1203. "source": {
  1204. "id": "xhs_680659e8000000001a007a11",
  1205. "source_type": "post",
  1206. "title": "故事设计原理拆解学习",
  1207. "author": "",
  1208. "source_metadata": {
  1209. "platform": "xiaohongshu",
  1210. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  1211. }
  1212. },
  1213. "title": "情感回报递减定理",
  1214. "content": {
  1215. "name": "情感回报递减定理",
  1216. "desc": "如果情感连续重复出现,其效果会随着时间减少。因此在创作中需要通过价值的正面与负面动态交替,来引导核心情感(快感与痛感)的转变,从而确保持续吸引观众。"
  1217. },
  1218. "dim_creations": [
  1219. "创作"
  1220. ],
  1221. "dim_attributes": [
  1222. "why"
  1223. ],
  1224. "scopes": [
  1225. {
  1226. "scope_type": "substance",
  1227. "value": "情感回报递减"
  1228. },
  1229. {
  1230. "scope_type": "substance",
  1231. "value": "正负价值交替"
  1232. },
  1233. {
  1234. "scope_type": "feeling",
  1235. "value": "快感"
  1236. },
  1237. {
  1238. "scope_type": "feeling",
  1239. "value": "痛感"
  1240. },
  1241. {
  1242. "scope_type": "effect",
  1243. "value": "动态节奏控制"
  1244. },
  1245. {
  1246. "scope_type": "intent",
  1247. "value": "维持观众注意力"
  1248. }
  1249. ],
  1250. "custom_ext": [
  1251. {
  1252. "key": "业务阶段",
  1253. "type": "str",
  1254. "value": "脚本"
  1255. }
  1256. ]
  1257. },
  1258. {
  1259. "source": {
  1260. "id": "xhs_67e4bdf50000000006028a59",
  1261. "source_type": "post",
  1262. "title": "只要学会这几样,写短视频脚本真的不难❗️",
  1263. "author": "",
  1264. "source_metadata": {
  1265. "platform": "xiaohongshu",
  1266. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
  1267. }
  1268. },
  1269. "title": "短视频脚本创作流",
  1270. "content": "目标:从确定选题到完成一份包含视听细节的脚本\n步骤1\n 输入:创作意向/原始素材\n 方法:依据创作目标确定选题。例:『确定选题』\n 产出:确定的选题\n步骤2\n 输入:← s1 的〈确定的选题〉\n 方法:围绕选题搭建核心框架,明确人物、场景和事件。例:『搭建框架(人物、场景、事件)』\n 产出:脚本框架(含人物、场景、事件)\n步骤3\n 输入:← s2 的〈脚本框架(含人物、场景、事件)〉\n 方法:将框架细化为镜头级语言。填充:镜号、拍摄场景、画面内容描述、拍摄技巧、字幕、音乐音效、时长建议。例:『细节完善』\n 产出:分镜头脚本成品",
  1271. "dim_creations": [
  1272. "创作"
  1273. ],
  1274. "dim_attributes": [
  1275. "how"
  1276. ],
  1277. "scopes": [
  1278. {
  1279. "scope_type": "substance",
  1280. "value": "短视频选题"
  1281. },
  1282. {
  1283. "scope_type": "effect",
  1284. "value": "目标拆解"
  1285. },
  1286. {
  1287. "scope_type": "intent",
  1288. "value": "规划"
  1289. },
  1290. {
  1291. "scope_type": "substance",
  1292. "value": "脚本框架"
  1293. },
  1294. {
  1295. "scope_type": "substance",
  1296. "value": "叙事要素"
  1297. },
  1298. {
  1299. "scope_type": "effect",
  1300. "value": "结构搭建"
  1301. },
  1302. {
  1303. "scope_type": "substance",
  1304. "value": "镜头语言"
  1305. },
  1306. {
  1307. "scope_type": "substance",
  1308. "value": "制作细节"
  1309. },
  1310. {
  1311. "scope_type": "form",
  1312. "value": "分镜头脚本"
  1313. },
  1314. {
  1315. "scope_type": "effect",
  1316. "value": "执行细化"
  1317. },
  1318. {
  1319. "scope_type": "intent",
  1320. "value": "教学"
  1321. }
  1322. ],
  1323. "custom_ext": [
  1324. {
  1325. "key": "业务阶段",
  1326. "type": "str",
  1327. "value": "脚本"
  1328. },
  1329. {
  1330. "key": "创作阶段",
  1331. "type": "str",
  1332. "value": "定向"
  1333. },
  1334. {
  1335. "key": "创作阶段",
  1336. "type": "str",
  1337. "value": "构思"
  1338. },
  1339. {
  1340. "key": "创作阶段",
  1341. "type": "str",
  1342. "value": "结构"
  1343. },
  1344. {
  1345. "key": "动作",
  1346. "type": "str",
  1347. "value": "确定选题"
  1348. },
  1349. {
  1350. "key": "动作",
  1351. "type": "str",
  1352. "value": "搭建框架"
  1353. },
  1354. {
  1355. "key": "动作",
  1356. "type": "str",
  1357. "value": "细节完善"
  1358. }
  1359. ]
  1360. },
  1361. {
  1362. "source": {
  1363. "id": "xhs_67e4bdf50000000006028a59",
  1364. "source_type": "post",
  1365. "title": "只要学会这几样,写短视频脚本真的不难❗️",
  1366. "author": "",
  1367. "source_metadata": {
  1368. "platform": "xiaohongshu",
  1369. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
  1370. }
  1371. },
  1372. "title": "视频分镜头要素表",
  1373. "content": {
  1374. "name": "视频分镜头要素表",
  1375. "kind": "多维关系",
  1376. "维度拆分规则": null,
  1377. "body": [
  1378. {
  1379. "item_name": "镜号",
  1380. "item_desc": "标注镜头的先后序号",
  1381. "作用域": []
  1382. },
  1383. {
  1384. "item_name": "画面",
  1385. "item_desc": "描述视频的具体视觉画面内容",
  1386. "作用域": []
  1387. },
  1388. {
  1389. "item_name": "景别/角度",
  1390. "item_desc": "规定摄影机的拍摄距离与构图角度",
  1391. "作用域": []
  1392. },
  1393. {
  1394. "item_name": "时长",
  1395. "item_desc": "单个镜头的持续时间",
  1396. "作用域": []
  1397. },
  1398. {
  1399. "item_name": "视频文案",
  1400. "item_desc": "对应镜头的旁白、对白或台词",
  1401. "作用域": []
  1402. }
  1403. ]
  1404. },
  1405. "dim_creations": [
  1406. "创作"
  1407. ],
  1408. "dim_attributes": [
  1409. "what"
  1410. ],
  1411. "scopes": [
  1412. {
  1413. "scope_type": "substance",
  1414. "value": "分镜头要素"
  1415. },
  1416. {
  1417. "scope_type": "form",
  1418. "value": "分镜头表格"
  1419. },
  1420. {
  1421. "scope_type": "effect",
  1422. "value": "规范信息"
  1423. },
  1424. {
  1425. "scope_type": "intent",
  1426. "value": "科普"
  1427. }
  1428. ],
  1429. "custom_ext": [
  1430. {
  1431. "key": "业务阶段",
  1432. "type": "str",
  1433. "value": "脚本"
  1434. },
  1435. {
  1436. "key": "概要",
  1437. "type": "str",
  1438. "value": "一份标准的分镜头表格应包含的构成维度"
  1439. },
  1440. {
  1441. "key": "出自",
  1442. "type": "str",
  1443. "value": "短视频脚本创作流 第3步"
  1444. }
  1445. ]
  1446. },
  1447. {
  1448. "source": {
  1449. "id": "xhs_67e4bdf50000000006028a59",
  1450. "source_type": "post",
  1451. "title": "只要学会这几样,写短视频脚本真的不难❗️",
  1452. "author": "",
  1453. "source_metadata": {
  1454. "platform": "xiaohongshu",
  1455. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
  1456. }
  1457. },
  1458. "title": "常用的六种摄影构图法",
  1459. "content": {
  1460. "name": "常用的六种摄影构图法",
  1461. "kind": "子集",
  1462. "维度拆分规则": "布局逻辑",
  1463. "body": [
  1464. {
  1465. "item_name": "水平线构图",
  1466. "item_desc": "利用地平线等水平元素,使画面稳定宽广",
  1467. "作用域": []
  1468. },
  1469. {
  1470. "item_name": "对角线构图",
  1471. "item_desc": "利用倾斜线条引导视线,增加动感,吸引注意力",
  1472. "作用域": []
  1473. },
  1474. {
  1475. "item_name": "中心构图",
  1476. "item_desc": "将主体放于正中心,使主体非常突出",
  1477. "作用域": []
  1478. },
  1479. {
  1480. "item_name": "框式构图",
  1481. "item_desc": "利用周边的元素形成框架,产生穿透感或神秘感",
  1482. "作用域": []
  1483. },
  1484. {
  1485. "item_name": "九宫格构图",
  1486. "item_desc": "按九宫格交叉点排列主体,使其更醒目",
  1487. "作用域": []
  1488. },
  1489. {
  1490. "item_name": "三分法构图",
  1491. "item_desc": "将重点分布在画面的1/3处,用于简单化复杂画面",
  1492. "作用域": []
  1493. }
  1494. ]
  1495. },
  1496. "dim_creations": [
  1497. "创作"
  1498. ],
  1499. "dim_attributes": [
  1500. "what"
  1501. ],
  1502. "scopes": [
  1503. {
  1504. "scope_type": "substance",
  1505. "value": "摄影技术"
  1506. },
  1507. {
  1508. "scope_type": "form",
  1509. "value": "构图布局"
  1510. },
  1511. {
  1512. "scope_type": "effect",
  1513. "value": "美感"
  1514. },
  1515. {
  1516. "scope_type": "effect",
  1517. "value": "视觉引导"
  1518. },
  1519. {
  1520. "scope_type": "intent",
  1521. "value": "教学"
  1522. }
  1523. ],
  1524. "custom_ext": [
  1525. {
  1526. "key": "业务阶段",
  1527. "type": "str",
  1528. "value": "脚本"
  1529. },
  1530. {
  1531. "key": "概要",
  1532. "type": "str",
  1533. "value": "提升视频画面美感与表达力的六种典型布局方式"
  1534. }
  1535. ]
  1536. },
  1537. {
  1538. "source": {
  1539. "id": "xhs_67e4bdf50000000006028a59",
  1540. "source_type": "post",
  1541. "title": "只要学会这几样,写短视频脚本真的不难❗️",
  1542. "author": "",
  1543. "source_metadata": {
  1544. "platform": "xiaohongshu",
  1545. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
  1546. }
  1547. },
  1548. "title": "短视频脚本黄金结构",
  1549. "content": {
  1550. "name": "短视频脚本黄金结构",
  1551. "kind": "序列",
  1552. "维度拆分规则": null,
  1553. "body": [
  1554. {
  1555. "item_name": "引子",
  1556. "item_desc": "通过视觉冲击或创意起手,利用开头噱头抓住用户",
  1557. "作用域": []
  1558. },
  1559. {
  1560. "item_name": "内容主体",
  1561. "item_desc": "进行中间论述,把握故事线与节奏",
  1562. "作用域": []
  1563. },
  1564. {
  1565. "item_name": "结尾",
  1566. "item_desc": "总结全文,留下印象点、情感寄托或行动引导",
  1567. "作用域": []
  1568. }
  1569. ]
  1570. },
  1571. "dim_creations": [
  1572. "创作"
  1573. ],
  1574. "dim_attributes": [
  1575. "what"
  1576. ],
  1577. "scopes": [
  1578. {
  1579. "scope_type": "substance",
  1580. "value": "叙事序列"
  1581. },
  1582. {
  1583. "scope_type": "form",
  1584. "value": "线性结构"
  1585. },
  1586. {
  1587. "scope_type": "effect",
  1588. "value": "节奏控制"
  1589. },
  1590. {
  1591. "scope_type": "effect",
  1592. "value": "留人钩子"
  1593. },
  1594. {
  1595. "scope_type": "intent",
  1596. "value": "逻辑梳理"
  1597. }
  1598. ],
  1599. "custom_ext": [
  1600. {
  1601. "key": "业务阶段",
  1602. "type": "str",
  1603. "value": "脚本"
  1604. },
  1605. {
  1606. "key": "概要",
  1607. "type": "str",
  1608. "value": "短视频从头到尾的线性叙事组成序列"
  1609. }
  1610. ]
  1611. },
  1612. {
  1613. "source": {
  1614. "id": "xhs_67e4bdf50000000006028a59",
  1615. "source_type": "post",
  1616. "title": "只要学会这几样,写短视频脚本真的不难❗️",
  1617. "author": "",
  1618. "source_metadata": {
  1619. "platform": "xiaohongshu",
  1620. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
  1621. }
  1622. },
  1623. "title": "Vlog脚本创作公式清单",
  1624. "content": {
  1625. "name": "Vlog脚本创作公式清单",
  1626. "kind": "子集",
  1627. "维度拆分规则": "想引发的观众反应",
  1628. "body": [
  1629. {
  1630. "item_name": "共鸣公式",
  1631. "item_desc": "共鸣 = 人物 + 状态 + 情感",
  1632. "作用域": []
  1633. },
  1634. {
  1635. "item_name": "好奇公式",
  1636. "item_desc": "好奇 = 时间/观点 + 悬念",
  1637. "作用域": []
  1638. }
  1639. ]
  1640. },
  1641. "dim_creations": [
  1642. "创作"
  1643. ],
  1644. "dim_attributes": [
  1645. "what"
  1646. ],
  1647. "scopes": [
  1648. {
  1649. "scope_type": "substance",
  1650. "value": "Vlog内容要素"
  1651. },
  1652. {
  1653. "scope_type": "form",
  1654. "value": "创作公式"
  1655. },
  1656. {
  1657. "scope_type": "feeling",
  1658. "value": "共鸣感"
  1659. },
  1660. {
  1661. "scope_type": "feeling",
  1662. "value": "好奇感"
  1663. },
  1664. {
  1665. "scope_type": "effect",
  1666. "value": "情绪调动"
  1667. },
  1668. {
  1669. "scope_type": "intent",
  1670. "value": "方法建模"
  1671. }
  1672. ],
  1673. "custom_ext": [
  1674. {
  1675. "key": "业务阶段",
  1676. "type": "str",
  1677. "value": "脚本"
  1678. },
  1679. {
  1680. "key": "概要",
  1681. "type": "str",
  1682. "value": "针对不同情绪反馈的Vlog内容构成方案"
  1683. }
  1684. ]
  1685. },
  1686. {
  1687. "source": {
  1688. "id": "xhs_67e4bdf50000000006028a59",
  1689. "source_type": "post",
  1690. "title": "只要学会这几样,写短视频脚本真的不难❗️",
  1691. "author": "",
  1692. "source_metadata": {
  1693. "platform": "xiaohongshu",
  1694. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
  1695. }
  1696. },
  1697. "title": "视频节奏的时长分配原理",
  1698. "content": {
  1699. "name": "视频节奏的时长分配原理",
  1700. "desc": "长视频需要通过周期性的刺激来维持用户注意力,通常每15秒需设置一个重点内容;而短视频留给创作者的时间极短,必须在3-5秒内迅速呈现出核心主题,否则用户极易流失。"
  1701. },
  1702. "dim_creations": [
  1703. "创作"
  1704. ],
  1705. "dim_attributes": [
  1706. "why"
  1707. ],
  1708. "scopes": [
  1709. {
  1710. "scope_type": "substance",
  1711. "value": "视频时长"
  1712. },
  1713. {
  1714. "scope_type": "substance",
  1715. "value": "重心分配"
  1716. },
  1717. {
  1718. "scope_type": "form",
  1719. "value": "节奏编排"
  1720. },
  1721. {
  1722. "scope_type": "effect",
  1723. "value": "注意力保持"
  1724. },
  1725. {
  1726. "scope_type": "intent",
  1727. "value": "科普"
  1728. }
  1729. ],
  1730. "custom_ext": [
  1731. {
  1732. "key": "业务阶段",
  1733. "type": "str",
  1734. "value": "脚本"
  1735. }
  1736. ]
  1737. },
  1738. {
  1739. "source": {
  1740. "id": "xhs_6901e15a0000000003019fa3",
  1741. "source_type": "post",
  1742. "title": "爆款标题公式直接抄❗️笔记想不火都难",
  1743. "author": "",
  1744. "source_metadata": {
  1745. "platform": "xiaohongshu",
  1746. "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3"
  1747. }
  1748. },
  1749. "title": "小红书笔记标题3个万能公式",
  1750. "content": {
  1751. "name": "小红书笔记标题3个万能公式",
  1752. "kind": "子集",
  1753. "维度拆分规则": "标题构成的侧重点",
  1754. "body": [
  1755. {
  1756. "item_name": "时间+结果+经验",
  1757. "item_desc": "构成要素为具体的执行时间、达成的结果及总结的经验。适用于有具体成果背书的内容。例:『半年时间涨粉11w,全靠这个万能公式』,用具象数字和结果钩住用户。",
  1758. "作用域": []
  1759. },
  1760. {
  1761. "item_name": "痛点+解决方法+保证",
  1762. "item_desc": "构成要素为点出用户当下的困扰、给出对策并提供效果承诺。适用于攻略类或教程类内容。例:『小红书不涨粉,3大技巧照做就对了』,精准戳中需求并下承诺。",
  1763. "作用域": []
  1764. },
  1765. {
  1766. "item_name": "方法+保证",
  1767. "item_desc": "直接展示操作方法并给予效果保障。旨在传达一种易操作感,降低用户的决策/学习门槛。例:『傻瓜式化妆手法,有手就行』。",
  1768. "作用域": []
  1769. }
  1770. ]
  1771. },
  1772. "dim_creations": [
  1773. "创作"
  1774. ],
  1775. "dim_attributes": [
  1776. "what"
  1777. ],
  1778. "scopes": [
  1779. {
  1780. "scope_type": "substance",
  1781. "value": "笔记标题"
  1782. },
  1783. {
  1784. "scope_type": "substance",
  1785. "value": "标题公式"
  1786. },
  1787. {
  1788. "scope_type": "form",
  1789. "value": "标题结构"
  1790. },
  1791. {
  1792. "scope_type": "effect",
  1793. "value": "点击吸引"
  1794. },
  1795. {
  1796. "scope_type": "effect",
  1797. "value": "价值传达"
  1798. },
  1799. {
  1800. "scope_type": "intent",
  1801. "value": "起标题"
  1802. }
  1803. ],
  1804. "custom_ext": [
  1805. {
  1806. "key": "业务阶段",
  1807. "type": "str",
  1808. "value": "脚本"
  1809. },
  1810. {
  1811. "key": "概要",
  1812. "type": "str",
  1813. "value": "提供三种可直接套用的标题组块逻辑,通过组合时间、结果、痛点等要素吸引点击。"
  1814. }
  1815. ]
  1816. },
  1817. {
  1818. "source": {
  1819. "id": "xhs_6901e15a0000000003019fa3",
  1820. "source_type": "post",
  1821. "title": "爆款标题公式直接抄❗️笔记想不火都难",
  1822. "author": "",
  1823. "source_metadata": {
  1824. "platform": "xiaohongshu",
  1825. "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3"
  1826. }
  1827. },
  1828. "title": "标题创作的9种实用技巧",
  1829. "content": {
  1830. "name": "标题创作的9种实用技巧",
  1831. "kind": "子集",
  1832. "维度拆分规则": "类型枚举",
  1833. "body": [
  1834. {
  1835. "item_name": "提问式",
  1836. "item_desc": "用困惑开头直击需求,直接命中用户的疑问或痛点。",
  1837. "作用域": []
  1838. },
  1839. {
  1840. "item_name": "设问式",
  1841. "item_desc": "先抛问题再给方案,通过自问自答勾起好奇心并预告内容价值。",
  1842. "作用域": []
  1843. },
  1844. {
  1845. "item_name": "数字式",
  1846. "item_desc": "使用具体数字(如价格、数量、天数等),增强干货感并降低用户的决策成本。",
  1847. "作用域": []
  1848. },
  1849. {
  1850. "item_name": "利益式",
  1851. "item_desc": "直接展现价值,把用户能通过笔记得到的好处摆在台面上。",
  1852. "作用域": []
  1853. },
  1854. {
  1855. "item_name": "悬念式",
  1856. "item_desc": "隐藏关键细节或结论,只说一半内容,激发点击进去寻找答案的好奇心。",
  1857. "作用域": []
  1858. },
  1859. {
  1860. "item_name": "对比式",
  1861. "item_desc": "通过前后或不同对象之间的状态对比,制造差异感和冲突感。",
  1862. "作用域": []
  1863. },
  1864. {
  1865. "item_name": "劝诫式",
  1866. "item_desc": "利用避坑和规避损失的心理,抓住用户害怕失去或犯错的重视感。",
  1867. "作用域": []
  1868. },
  1869. {
  1870. "item_name": "共情式",
  1871. "item_desc": "替人发声,说出用户想说但没说出的话,以此引发强烈的情绪共鸣。",
  1872. "作用域": []
  1873. },
  1874. {
  1875. "item_name": "热点式",
  1876. "item_desc": "绑定节日、热门人物或社会热点事件进行借势营销。",
  1877. "作用域": []
  1878. }
  1879. ]
  1880. },
  1881. "dim_creations": [
  1882. "创作"
  1883. ],
  1884. "dim_attributes": [
  1885. "what"
  1886. ],
  1887. "scopes": [
  1888. {
  1889. "scope_type": "substance",
  1890. "value": "笔记标题"
  1891. },
  1892. {
  1893. "scope_type": "substance",
  1894. "value": "心理触点"
  1895. },
  1896. {
  1897. "scope_type": "form",
  1898. "value": "提问式"
  1899. },
  1900. {
  1901. "scope_type": "form",
  1902. "value": "对比式"
  1903. },
  1904. {
  1905. "scope_type": "feeling",
  1906. "value": "好奇感"
  1907. },
  1908. {
  1909. "scope_type": "feeling",
  1910. "value": "共鸣感"
  1911. },
  1912. {
  1913. "scope_type": "effect",
  1914. "value": "悬念设置"
  1915. },
  1916. {
  1917. "scope_type": "effect",
  1918. "value": "利益承诺"
  1919. },
  1920. {
  1921. "scope_type": "intent",
  1922. "value": "提升点击率"
  1923. }
  1924. ],
  1925. "custom_ext": [
  1926. {
  1927. "key": "业务阶段",
  1928. "type": "str",
  1929. "value": "脚本"
  1930. },
  1931. {
  1932. "key": "概要",
  1933. "type": "str",
  1934. "value": "通过不同的切入点和心理触点,改变标题的表达方式以提升点击率。"
  1935. }
  1936. ]
  1937. },
  1938. {
  1939. "source": {
  1940. "id": "xhs_69ff58670000000023016fa2",
  1941. "source_type": "post",
  1942. "title": "海外营销灵感|五月爆款Reels创意合集",
  1943. "author": "",
  1944. "source_metadata": {
  1945. "platform": "xiaohongshu",
  1946. "url": "https://www.xiaohongshu.com/explore/69ff58670000000023016fa2"
  1947. }
  1948. },
  1949. "title": "海外短视频爆款创意策略清单",
  1950. "content": {
  1951. "name": "海外短视频爆款创意策略清单",
  1952. "kind": "子集",
  1953. "维度拆分规则": "类型枚举",
  1954. "body": [
  1955. {
  1956. "item_name": "超现实主义(SURREALISM)",
  1957. "item_desc": "将日常生活物品巨大化。通过体积对比产生视觉冲击力,创造新鲜感。适合原材料/纯净成分品牌进行视觉吸引。例:@the_ordinary。",
  1958. "作用域": []
  1959. },
  1960. {
  1961. "item_name": "错觉式转场(ILLUSION TRANSTION)",
  1962. "item_desc": "利用看似背景的物体作为遮挡或引导进行转场,利用背景与前景的巧妙一致性。适合低预算追求高质量质感的创作场景。",
  1963. "作用域": []
  1964. },
  1965. {
  1966. "item_name": "反差式展示(THE PROUD FOUNDER)",
  1967. "item_desc": "创始人先展示凌乱、未修边幅的状态(Rotting),接着切入作为成功品牌创始人的自信状态。利用巨大的心理与视觉落差产生张力,适合用于与潜在客户建立情感联结。",
  1968. "作用域": []
  1969. }
  1970. ]
  1971. },
  1972. "dim_creations": [
  1973. "创作"
  1974. ],
  1975. "dim_attributes": [
  1976. "what"
  1977. ],
  1978. "scopes": [
  1979. {
  1980. "scope_type": "substance",
  1981. "value": "日常生活物品"
  1982. },
  1983. {
  1984. "scope_type": "substance",
  1985. "value": "体积对比"
  1986. },
  1987. {
  1988. "scope_type": "form",
  1989. "value": "巨大化视觉"
  1990. },
  1991. {
  1992. "scope_type": "feeling",
  1993. "value": "新鲜感"
  1994. },
  1995. {
  1996. "scope_type": "effect",
  1997. "value": "视觉冲击力营造"
  1998. },
  1999. {
  2000. "scope_type": "intent",
  2001. "value": "吸引注意力"
  2002. },
  2003. {
  2004. "scope_type": "substance",
  2005. "value": "前景背景一致性"
  2006. },
  2007. {
  2008. "scope_type": "form",
  2009. "value": "错觉式转场"
  2010. },
  2011. {
  2012. "scope_type": "form",
  2013. "value": "遮挡转场"
  2014. },
  2015. {
  2016. "scope_type": "effect",
  2017. "value": "画面质感"
  2018. },
  2019. {
  2020. "scope_type": "intent",
  2021. "value": "降低创作成本"
  2022. },
  2023. {
  2024. "scope_type": "substance",
  2025. "value": "品牌创始人"
  2026. },
  2027. {
  2028. "scope_type": "substance",
  2029. "value": "个人状态对比"
  2030. },
  2031. {
  2032. "scope_type": "form",
  2033. "value": "反差展示结构"
  2034. },
  2035. {
  2036. "scope_type": "feeling",
  2037. "value": "心理落差感"
  2038. },
  2039. {
  2040. "scope_type": "effect",
  2041. "value": "视觉张力"
  2042. },
  2043. {
  2044. "scope_type": "intent",
  2045. "value": "建立情感联结"
  2046. }
  2047. ],
  2048. "custom_ext": [
  2049. {
  2050. "key": "业务阶段",
  2051. "type": "str",
  2052. "value": "灵感"
  2053. },
  2054. {
  2055. "key": "业务阶段",
  2056. "type": "str",
  2057. "value": "脚本"
  2058. },
  2059. {
  2060. "key": "概要",
  2061. "type": "str",
  2062. "value": "针对海外Reels视频创作的三种可迁移的爆款创意表现形式。"
  2063. }
  2064. ]
  2065. }
  2066. ]