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- "source_type": "post",
- "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
- "author": "方圆的增长飞轮",
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- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
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- "title": "爆款选题的羞耻感/冒犯感原理",
- "content": "主张:真正能爆的内容通常伴随‘羞耻感’或‘冒犯感’,是对‘正确共识’的触碰与撕裂。\n【羞耻感作为质量信号】(机制)\n 羞耻感是指写完后担心‘别人觉得我在装’或‘太直白’。这种感觉证明触碰到了真实但平时由社交礼仪包裹、大家不敢公开说的内容。相比追求‘满意’或‘专业’,‘犹豫’才是好选题的防伪标签。\n【对正确共识的冒犯】(机制)\n 爆款不是靠脏话,而是通过冒犯某种‘正确共识’。观众需要的不是正确答案(如:自律即自由),而是有人帮他们说出‘这个正确答案在你身上根本不好使’,从而戳中公共痛点并产生穿透力。\n【对创作的取舍】(取舍)\n 应当摒弃‘太正确、太专业、安全但无感’的选题方向(如:提升执行力的五个方法);转向寻找并表达那些让自己感到‘写完后不敢发’、‘担心被评价太极端’的内容,以此作为情绪触发和转发的动力。",
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- "source": {
- "id": "xhs_699308fa0000000016009697",
- "source_type": "post",
- "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
- "author": "方圆的增长飞轮",
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- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
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- "title": "行业圣经句(正确共识)",
- "content": "界定:每个赛道中那些‘人人点头但没人真信’、反复被提及的正确话。(选项型)\n【常见圣经句示例】(清单)\n - 内容为王:行业内公认的真理,但实际应用中往往存在分发缺失的陷阱。(选用:作为寻找‘理念裂缝’的基础,用于后续撕裂信念。)\n - 自律即自由:强调个人意志力的共识。(选用:当目标人群对该观点由于无法达成而产生焦虑或厌倦时选用。)",
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- "value": "行业圣经句"
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- "scope_type": "form",
- "value": "清单列举"
- },
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- "value": "逻辑对照"
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- "value": "撕裂共识的爆款选题寻找法 第s1步"
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- "source": {
- "id": "xhs_699308fa0000000016009697",
- "source_type": "post",
- "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
- "author": "方圆的增长飞轮",
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- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
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- "title": "撕裂共识的爆款选题寻找法",
- "content": "目标:通过定位共识裂缝产出一个具有情绪穿透力的选题\n步骤1\n 输入:行业赛道\n 方法:列出赛道大号反复讲的‘正确共识’或‘圣经句’。例:『内容为王』、『自律即自由』。\n 产出:待撕裂的正确共识清单\n步骤2\n 输入:← s1产出\n 方法:寻找裂缝。方式 A:逻辑自问‘什么情况下,一个人严格按照这句话做,反而越做越差?’;方式 B:评论区挖掘法,在竞品爆款下找‘道理我都懂,但是……’的反馈。\n 产出:共识失灵瞬间 / 道理裂缝\n步骤3\n 输入:← s2产出\n 方法:将裂缝转化为冒犯性选题模板。例:『内容越好,死得越快』。并根据核心逻辑确认写完是否具有‘羞耻感’,进行情绪审核。\n 产出:具有情绪穿透力的选题",
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- "scope_type": "effect",
- "value": "选题池构建"
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- },
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- "scope_type": "form",
- "value": "逆向思考"
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- "scope_type": "effect",
- "value": "选题切入点"
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- "scope_type": "substance",
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- "scope_type": "feeling",
- "value": "情绪穿透力"
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- "scope_type": "effect",
- "value": "情绪审核"
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- "value": "转发动力"
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- "value": "构思"
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- "key": "创作阶段",
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- "value": "结构"
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- "type": "str",
- "value": "定位调研"
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- "key": "动作",
- "type": "str",
- "value": "反向建模"
- },
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- "key": "动作",
- "type": "str",
- "value": "选题定稿"
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- "id": "xhs_698481e1000000000a02a7c1",
- "source_type": "post",
- "title": "7种编剧常用的叙事结构,写剧不用愁!",
- "author": "Irvin是个编剧(接稿版)",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1"
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- },
- "title": "7种常用叙事结构清单",
- "content": "界定:编剧常用的七种叙事逻辑框架,涵盖了从传统线性到现代非线性的不同处理方式。(选项型)\n【叙事结构选项】(清单)\n - 三幕式结构:起承转合的线性叙事逻辑。第一幕(开端):交代背景人设与核心冲突触发;第二幕(发展):故事主体,冲突升级与人物成长;第三幕(高潮与结局):矛盾集中爆发并解决核心问题。(选用:追求标准线性逻辑、结构稳健的故事时使用。)\n - 英雄之旅结构:围绕主角从平凡人到英雄的蜕变弧光。包含启程(开启冒险)、考验(挑战、对抗、认知提升)、归来(战胜危机并获得收获)。(选用:侧重人物成长弧线、经典成长型/冒险型题材时使用。)\n - 非线性结构:通过闪回、插叙、倒叙或多视角切换打破时间先后逻辑。(选用:需要制造悬念、增强戏剧张力或重构时间线时使用。)\n - 环形结构:首尾呼应形成闭环。分为非循环类(结尾与开端在场景/台词/状态上呼应产生宿命感)和带循环类(重复某段事件直到达成目标)。(选用:强调宿命感、循环感或特定主题的完整闭环时使用。)\n - 多线叙事结构:多条独立故事线并行推进并在特定节点汇合,暗藏因果联系或共同主题。(选用:需要提升剧情密度、丰富叙事维度或通过多个视角切换叙事时使用。)\n - 嵌套式结构:套层结构(如戏中戏、梦中梦)。一层故事包裹另一层,虚实交织,内外层在情节和结局上相互影响。(选用:需要拓展想象空间、建立层层递进的虚实关系时使用。)\n - 反结构:又称无结构或碎片化结构。打破传统框架,不追求完整逻辑或结局,没有传统意义的主角成长。(选用:侧重氛围营造、情绪表达或人物碎片化状态描写时使用。)",
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- "value": "清单"
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- "value": "悬念"
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- "scope_type": "effect",
- "value": "戏剧张力"
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- "scope_type": "effect",
- "value": "氛围营造"
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- "scope_type": "feeling",
- "value": "宿命感"
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- "scope_type": "intent",
- "value": "叙事维度"
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- "title": "剧本创作:理解前提、人物、冲突",
- "author": "拾意",
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- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
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- "title": "剧本创作的“前提”构成公式",
- "content": "界定:前提是剧本的目标和简明概括,是决定故事走向的基础。(构成型)\n【前提构成要素】(清单)\n - 作者立场:作者对故事核心观点的态度或立场。\n - 人物:故事中的核心行动者。\n - 冲突:驱动故事发展的对抗力量。\n - 结论:由以上要素推导出的最终结局。",
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- "value": "剧本前提"
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- "scope_type": "form",
- "value": "结构公式"
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- "scope_type": "effect",
- "value": "逻辑自洽"
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- "value": "创作方向"
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- "value": "选题"
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- "source_type": "post",
- "title": "剧本创作:理解前提、人物、冲突",
- "author": "拾意",
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- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
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- },
- "title": "人物的三维度维度结构",
- "content": "界定:剧本人物应由生理、社会、心理三个维度构成的立体存在。(构成型)\n【人物维度细分】(清单)\n - 生理维度:包括性别、年龄、外表等身体特征。\n - 社会维度:包括阶层、职业、家庭、教育及爱好等背景资料。\n - 心理维度:包括道德标准、性格、志向及经历过的挫折等。",
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- "title": "冲突的四种类型清单",
- "content": "界定:冲突是行动的源泉,根据其演化逻辑可分为四种形态。(选项型)\n【冲突形态分类】(分类)\n - 静态冲突:局面原地踏步,原封不动。(选用:通常用于表现僵局或沉闷的环境背景。)\n - 跳跃冲突:不服从现实或逻辑常理的突然跳跃。(选用:用于超现实或逻辑断裂的情景。)\n - 缓慢升级:逻辑联系紧密,压力步步紧缩。(选用:最优秀的冲突形式,用于构建严密的逻辑剧作。)\n - 预示(张力):坚定对手间的对抗承诺。(选用:用于在爆发前建立期待和危机感。)",
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- "title": "剧本创作:理解前提、人物、冲突",
- "author": "拾意",
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- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
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- "title": "故事构造的核心要素",
- "content": "界定:构成优秀冲突和场景转折的必备结构要素。(构成型)\n【构造五要素】(清单)\n - 过渡:人物状态转变时的小冲突。\n - 切入点:决定性的瞬间或关键转折点。\n - 危机:即将到来的决定性改变。\n - 高潮:冲突爆发至顶峰。\n - 结局:冲突解决后的最终收尾。",
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- "title": "剧本创作:理解前提、人物、冲突",
- "author": "拾意",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
- }
- },
- "title": "人物意志力原理",
- "content": "主张:故事应源自人物,人物必须具有意志力,通过与对立人物的对抗获得发展。\n【作用机制】(机制)\n 优秀的冲突源于“攻击与反击”。这就要求驱使人物(主角)与对立人物(对手)之间必须实力相当,且双方都有坚定的意志力不愿妥协。\n【创作取舍含义】(取舍)\n 所以在设定人物时应当侧重于赋予其明确的目标和意志,避免设定软弱或无行动力的主角,否则会导致冲突过早消失或走向静态。",
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- ],
- "scopes": [
- {
- "scope_type": "substance",
- "value": "人物意志"
- },
- {
- "scope_type": "effect",
- "value": "对手对抗"
- },
- {
- "scope_type": "intent",
- "value": "冲突驱动"
- }
- ],
- "custom_ext": [
- {
- "key": "业务阶段",
- "type": "str",
- "value": "脚本"
- }
- ]
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- "source": {
- "id": "xhs_680659e8000000001a007a11",
- "source_type": "post",
- "title": "故事设计原理拆解学习",
- "author": "拾意",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
- }
- },
- "title": "场景分析五步法",
- "content": "目标:通过五个步骤对已有场景进行结构化拆解与分析\n步骤1\n 输入:原始场景素材\n 方法:确定冲突对象及目的,明确双方欲望目的的对立点。\n 产出:场景冲突描述\n步骤2\n 输入:← s1产出\n 方法:标注开篇价值,识别场景开始时的情感或价值状态。\n 产出:场景初始价值位\n步骤3\n 输入:← s2产出\n 方法:将场景分解为节拍,记录人物行为动作与反应的具体交流过程。\n 产出:场景节拍清单\n步骤4\n 输入:← s3产出\n 方法:标注结尾价值,并将其与开篇价值进行比较,观察是否发生了正负转化。\n 产出:价值变化结论\n步骤5\n 输入:← s4产出\n 方法:概述节拍并准确定位转折点的位置。\n 产出:场景结构分析总结",
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- "scope_type": "substance",
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- },
- {
- "scope_type": "effect",
- "value": "冲突确立"
- },
- {
- "scope_type": "substance",
- "value": "初始价值位"
- },
- {
- "scope_type": "effect",
- "value": "基准建立"
- },
- {
- "scope_type": "form",
- "value": "节拍清单"
- },
- {
- "scope_type": "substance",
- "value": "行为反应"
- },
- {
- "scope_type": "substance",
- "value": "价值转化"
- },
- {
- "scope_type": "effect",
- "value": "弧度验证"
- },
- {
- "scope_type": "form",
- "value": "结构总结"
- },
- {
- "scope_type": "effect",
- "value": "转折点定位"
- }
- ],
- "custom_ext": [
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- "key": "业务阶段",
- "type": "str",
- "value": "脚本"
- },
- {
- "key": "创作阶段",
- "type": "str",
- "value": "打磨"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "确定冲突"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "标注价值"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "分解节拍"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "对比价值"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "定位转折"
- }
- ]
- },
- {
- "source": {
- "id": "xhs_680659e8000000001a007a11",
- "source_type": "post",
- "title": "故事设计原理拆解学习",
- "author": "拾意",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
- }
- },
- "title": "经典故事五部分构成",
- "content": "界定:经典叙事结构中的五个核心组成部分及其层级关系。(构成型)\n【故事要素】(清单)\n - 激励事件:打破生活平衡的决定性事件,作为‘大钩子’触发故事。分随机和有因(抉择)两种方式。\n - 进展纠葛:通过内心、个人、社会环境三个层面的渐进式冲突引导人物走向不归点。\n - 危机:终极决定下的危险机会,必须在两难之境中做出决定以揭示性格。\n - 高潮:由正负价值剧变产生的意义感,满足观众情感预期。\n - 结局:用于完成次情节逻辑、展示高潮影响及给予观众情感满足。\n【结构层级】(清单)\n - 节拍:构成场景的最小单位,表现为动作/反应的交流。\n - 场景:在连续时空中通过冲突表现的价值情境。\n - 序列:由数个场景构成。\n - 幕:由序列构成,主情节通常需要三幕结构。",
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- "创作"
- ],
- "dim_attributes": [
- "what构成"
- ],
- "scopes": [
- {
- "scope_type": "substance",
- "value": "叙事演进"
- },
- {
- "scope_type": "form",
- "value": "层级结构"
- },
- {
- "scope_type": "effect",
- "value": "节奏控制"
- },
- {
- "scope_type": "intent",
- "value": "观众预期"
- }
- ],
- "custom_ext": [
- {
- "key": "业务阶段",
- "type": "str",
- "value": "脚本"
- }
- ]
- },
- {
- "source": {
- "id": "xhs_680659e8000000001a007a11",
- "source_type": "post",
- "title": "故事设计原理拆解学习",
- "author": "拾意",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
- }
- },
- "title": "两难之选原理",
- "content": "主张:真正的选择必须是不可调和的选择,而非简单的对错之分。\n【抉择性质】(定义)\n 真正的选择是‘两难之选’:在不可调和的两善中取其一,或在两恶中取其轻。\n【创作取舍】(取舍)\n 设计人物困境时,应避免设置显而易见的正确选项,必须强制人物在两个具有同等分量的价值间做痛苦抉择,以此揭示人物深层性格并产生戏剧压力。",
- "dim_creations": [
- "创作"
- ],
- "dim_attributes": [
- "why原理"
- ],
- "scopes": [
- {
- "scope_type": "substance",
- "value": "两难抉择"
- },
- {
- "scope_type": "effect",
- "value": "人物刻画"
- },
- {
- "scope_type": "feeling",
- "value": "两难煎熬感"
- },
- {
- "scope_type": "effect",
- "value": "戏剧压力"
- }
- ],
- "custom_ext": [
- {
- "key": "业务阶段",
- "type": "str",
- "value": "脚本"
- }
- ]
- },
- {
- "source": {
- "id": "xhs_680659e8000000001a007a11",
- "source_type": "post",
- "title": "故事设计原理拆解学习",
- "author": "拾意",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
- }
- },
- "title": "情感回报递减与动态转化原理",
- "content": "主张:情感必须通过正负价值的动态交替转化来维持观众的兴趣。\n【驱动机制】(机制)\n 根据回报递减定理,持续的快感或痛感会导致观众麻木。核心情感(快感与痛感)必须交替出现。\n【创作取舍】(取舍)\n 在剧本编写过程中,不能让人物一直处于顺利或一直处于低谷,必须刻意设计价值转折(从负到正,或从正到负),通过正负交替转化来牵引观众移情并维持情感强度。",
- "dim_creations": [
- "创作"
- ],
- "dim_attributes": [
- "why原理"
- ],
- "scopes": [
- {
- "scope_type": "substance",
- "value": "价值转折"
- },
- {
- "scope_type": "effect",
- "value": "情感驱动"
- },
- {
- "scope_type": "feeling",
- "value": "移情效应"
- },
- {
- "scope_type": "intent",
- "value": "兴趣维持"
- }
- ],
- "custom_ext": [
- {
- "key": "业务阶段",
- "type": "str",
- "value": "脚本"
- }
- ]
- },
- {
- "source": {
- "id": "xhs_67e4bdf50000000006028a59",
- "source_type": "post",
- "title": "只要学会这几样,写短视频脚本真的不难❗️",
- "author": "海狸教自媒体运营",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
- }
- },
- "title": "短视频脚本编写三步法",
- "content": "目标:从确定主题出发完成一份包含视听细节的短视频脚本\n步骤1\n 输入:创作意图\n 方法:确定选题,明确拍摄主题\n 产出:拍摄主题\n步骤2\n 输入:← s1产出\n 方法:搭建框架。确定出镜人员/形象、室内外场景、故事内容。\n 产出:脚本框架(人物/场景/事件)\n步骤3\n 输入:← s2产出\n 方法:细节完善。进行镜号排序,细化画面感构思、拍摄技巧、字幕、音乐音效及控制时长。注意:长视频15秒左右注意力维持,短视频3秒左右。\n 产出:分镜头脚本成品",
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- "创作"
- ],
- "dim_attributes": [
- "how工序"
- ],
- "scopes": [
- {
- "scope_type": "substance",
- "value": "选题确定"
- },
- {
- "scope_type": "intent",
- "value": "创作方向"
- },
- {
- "scope_type": "substance",
- "value": "脚本框架"
- },
- {
- "scope_type": "form",
- "value": "叙事结构"
- },
- {
- "scope_type": "effect",
- "value": "逻辑支撑"
- },
- {
- "scope_type": "substance",
- "value": "分镜头脚本"
- },
- {
- "scope_type": "form",
- "value": "细节排布"
- },
- {
- "scope_type": "effect",
- "value": "注意力维持"
- }
- ],
- "custom_ext": [
- {
- "key": "业务阶段",
- "type": "str",
- "value": "脚本"
- },
- {
- "key": "创作阶段",
- "type": "str",
- "value": "定向"
- },
- {
- "key": "创作阶段",
- "type": "str",
- "value": "构思"
- },
- {
- "key": "创作阶段",
- "type": "str",
- "value": "打磨"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "确定选题"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "定框架"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "细化细节"
- }
- ]
- },
- {
- "source": {
- "id": "xhs_67e4bdf50000000006028a59",
- "source_type": "post",
- "title": "只要学会这几样,写短视频脚本真的不难❗️",
- "author": "海狸教自媒体运营",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
- }
- },
- "title": "短视频内容黄金结构",
- "content": "界定:一种通用的短视频叙事与节奏排布方式(构成型)\n【结构组成】(清单)\n - 引子:开头噱头(黄金3秒)。要求视觉冲击或独特开场。\n - 内容主题:中间论述。条理清晰,有起伏的故事线且把握节奏。\n - 结尾:总结得出印象点、情感共鸣或行动指令。",
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- "what构成"
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- {
- "scope_type": "substance",
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- },
- {
- "scope_type": "form",
- "value": "三段式叙事"
- },
- {
- "scope_type": "effect",
- "value": "黄金3秒"
- },
- {
- "scope_type": "feeling",
- "value": "情感共鸣"
- }
- ],
- "custom_ext": [
- {
- "key": "业务阶段",
- "type": "str",
- "value": "脚本"
- },
- {
- "key": "出自",
- "type": "str",
- "value": "短视频脚本编写三步法 第2步"
- }
- ]
- },
- {
- "source": {
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- "source_type": "post",
- "title": "只要学会这几样,写短视频脚本真的不难❗️",
- "author": "海狸教自媒体运营",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
- }
- },
- "title": "常用拍摄构图方法清单",
- "content": "界定:在脚本规划画面感时可选用的视觉组织方式(选项型)\n【构图库】(清单)\n - 水平线构图:稳定宽广(选用:追求画面稳定与开阔感时使用)\n - 对角线构图:动感/吸引注意力(选用:需要增加画面张力或引导视觉焦点时使用)\n - 中心构图:主体突出(选用:强调单一核心主体时使用)\n - 框式构图:窥视感/神秘感(选用:需要利用前景营造空间层次或神秘氛围时使用)\n - 九宫格构图:均衡醒目(选用:追求符合大众审美的平衡感时使用)\n - 三分法构图:化繁为简(选用:画面元素较多需要留白或梳理主次时使用)",
- "dim_creations": [
- "创作"
- ],
- "dim_attributes": [
- "what构成"
- ],
- "scopes": [
- {
- "scope_type": "substance",
- "value": "拍摄构图"
- },
- {
- "scope_type": "form",
- "value": "视觉组织"
- },
- {
- "scope_type": "effect",
- "value": "空间层次"
- },
- {
- "scope_type": "feeling",
- "value": "神秘感"
- }
- ],
- "custom_ext": [
- {
- "key": "业务阶段",
- "type": "str",
- "value": "脚本"
- }
- ]
- },
- {
- "source": {
- "id": "xhs_67e4bdf50000000006028a59",
- "source_type": "post",
- "title": "只要学会这几样,写短视频脚本真的不难❗️",
- "author": "海狸教自媒体运营",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
- }
- },
- "title": "Vlog脚本创作公式集",
- "content": "界定:针对不同情绪和目的的Vlog叙事要素组合(选项型)\n【分类公式】(清单)\n - 共鸣公式:人物+状态+情感(选用:旨在引发观众情绪上的认同)\n - 好奇公式:描述时间/观点+悬念等(选用:旨在提高视频完播率和抓人眼球)\n - 其余公式:引发互动型、干货输出型、综合热点型(选用:根据视频具体目的(涨粉、教学或蹭热度)选择)",
- "dim_creations": [
- "创作"
- ],
- "dim_attributes": [
- "what构成"
- ],
- "scopes": [
- {
- "scope_type": "substance",
- "value": "Vlog公式"
- },
- {
- "scope_type": "effect",
- "value": "悬念设置"
- },
- {
- "scope_type": "intent",
- "value": "完播率"
- },
- {
- "scope_type": "feeling",
- "value": "情绪认同"
- }
- ],
- "custom_ext": [
- {
- "key": "业务阶段",
- "type": "str",
- "value": "灵感"
- },
- {
- "key": "业务阶段",
- "type": "str",
- "value": "脚本"
- }
- ]
- }
- ]
|