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- "title": "爆款选题的羞耻感逻辑",
- "content": "主张:能爆的选题往往能触碰并撕裂大众共识,产生羞耻感是其防伪标签。\n【情绪审核机制】(机制)\n 创作者的安全感等于观众的无感。羞耻感或冒犯感证明内容戳中了真实痛点或拆穿了社交礼仪包装的真相,这种情绪撕裂才能引发转发。\n【好选题信号】(判据)\n 如果发之前觉得挑不出毛病(正确但无感)则难爆;若觉得不好意思、纠结别人会不会觉得你太直白,该内容才具备爆发潜力。",
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- "content": "目标:挖掘具有冲突性和情绪驱动力的爆款选题\n步骤1(目的:定位赛道“圣经句”)\n 指引:列出赛道大号常说的、人人点头的正确话。例:『内容为王』、『自律即自由』。\n 产出:赛道正确共识清单\n步骤2(目的:寻找共识失灵瞬间)\n 指引:对圣经句提问:在什么具体情境下,严格按这话做反而越做越差?寻找那些‘道理都对但无法解决问题’的裂缝。例:提问『内容越好,死得越快』的特殊场景。\n 产出:反共识冲突点\n步骤3(目的:从评论区验证冲突)\n 指引:在竞品爆款视频下寻找包含‘道理我都懂,但是……’关键词的评论,挖掘‘但是’后面反映的真实痛点和失灵场景。\n 产出:经过市场验证的冲突选题",
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- "title": "赛道圣经句",
- "content": "界定:各赛道中人人称是但可能在特定场景下失灵的共识性言论。\n【典型特征】(清单)\n - 加固信念:让读者感到安全、正确,但也容易带来无感。\n - 潜在失灵:在现实复杂操作中存在盲点或失效情况。",
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- "title": "7种编剧常用的叙事结构,写剧不用愁!",
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- "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1"
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- "title": "7种常用叙事结构清单",
- "content": "界定:编剧在剧本创作中用于组织情节、逻辑和节奏的七种经典框架形态。\n【经典线性与英雄叙事】(清单)\n - 三幕式结构:最基础最广泛,分为开端(交代背景冲突)、发展(冲突升级、主角受挫成长)、高潮与结局(矛盾爆发解决)。\n - 英雄之旅结构:核心是“平凡人到英雄的蜕变”,通过启程(离开舒适区)、考验(挑战对抗、自我突破)、归来(获得成长或收获)实现成长弧光。\n【时空解构与循环叙事】(清单)\n - 非线性结构:打破时间线性逻辑,通过闪回、闪前、插叙、倒叙或多视角切换进行时间拆解重组。\n - 环形结构:首尾呼应形成闭环。由场景/台词呼应带来的宿命感(非循环类),或让主角反复经历某事件直至打破循环(循环类)。\n【复杂推进与实验性叙事】(清单)\n - 多线叙事结构:多条独立故事线并行并在节点交汇,各线有独立冲突但共用主题或因果,适合群像戏。\n - 嵌套式结构:又称套层结构,故事中包裹故事(如戏中戏、梦中梦),内外层虚实交织、互补推动。\n - 反结构:又称无结构或碎片化结构,抛弃线性逻辑和传统冲突框架,侧重人物状态、细节描写、氛围营造与情绪表达。",
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- "title": "剧本创作:理解前提、人物、冲突",
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- "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
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- "title": "剧本创作核心三要素:前提、人物、冲突",
- "content": "界定:构建故事逻辑与情感驱动力的三个底层基石:前提、人物与冲突。\n【前提:故事的目标】(定义)\n【人物:多维度的产物】(分类)\n 人物由生理(性别/外表)、社会(阶层/职业)、心理(道德/志向)三个维度构成。性格随冲突发展,需赋予足够的意志力将斗争进行到底。\n【冲突:动力的核心】(分类)\n 由‘决定’触发,包含静态、跳跃、缓慢升级(逻辑自然)、预示(张力)四种类型。冲突本质是‘攻击—反击’的持续升级。",
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- "title": "剧本创作:理解前提、人物、冲突",
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- "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
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- "title": "人物三维度清单",
- "content": "界定:全面塑造立体人物性格背景的参考清单。\n【生理维度】\n - 基础特征:性别、年龄、外表以及生理上的局限或优势。\n【社会维度】\n - 环境因素:阶层、职业、教育背景、家庭生活及宗教立场。\n【心理维度】\n - 内在驱动:道德标准、志向、挫折、脾气及潜意识欲望。",
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- "title": "剧本创作:理解前提、人物、冲突",
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- "title": "基于要素的剧本场景构思法",
- "content": "目标:通过关键节点的设计完成一个具有爆发力和定论的剧本场景\n步骤1(目的:确立切入点)\n 指引:选择一个人物做出决定或准备做出决定的转折时刻作为场景开头。\n 产出:故事叙事的切入位置\n步骤2(目的:设计冲突升级)\n 指引:通过‘攻击—反击’的方式,让主使人物与对立人物产生摩擦,并在过程中展现人物的三维度性格。\n 产出:动态发展的冲突过程\n步骤3(目的:推导危机与高潮)\n 指引:冲突升级至转折点(危机),并进入决定命运的爆发过程(高潮)。\n 产出:场景爆发点\n步骤4(目的:产出结局)\n 指引:根据前提中的‘作者立场’,给出最终的生死结果或情感结论。\n 产出:确定性的故事结局",
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- "scope_type": "effect",
- "value": "确立转折时刻"
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- "scope_type": "substance",
- "value": "攻击反击模式"
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- "scope_type": "effect",
- "value": "展现性格弧光"
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- "scope_type": "intent",
- "value": "驱动冲突升级"
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- "scope_type": "substance",
- "value": "危机与高潮"
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- "scope_type": "effect",
- "value": "引爆场景压力"
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- "scope_type": "substance",
- "value": "作者立场结论"
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- "scope_type": "effect",
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- "value": "对抗设计"
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- "value": "推演"
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- "key": "动作",
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- "value": "收尾"
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- "title": "主使人物与对立人物的匹配原则",
- "content": "主张:冲突的持续与高潮的产生依赖于势均力敌的对手设计。\n【机制说明】(依据)\n 对立人物必须与主使人物同样强大、无情且具备坚定的意志力,否则冲突将无法持续升级,导致逻辑崩塌。",
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- "title": "两难之择的设计准则",
- "content": "界定:定义真正能够揭示人物性格的高质量情节选择性质。\n【选择类型】(分类)\n - 不可调和的两善取其一:在两个同样重要但排他的正面价值中做抉择。\n - 两恶取其轻:在两种负面后果中选择伤害较小的一种。\n【判据】\n 真正的选择绝不是是非之择(如警察抓小偷、善良VS邪恶),只有两难之境才能揭示深层性格。",
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- "title": "常用构图技巧及其视觉语境",
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- {
- "scope_type": "intent",
- "value": "产出成片描述词"
- }
- ],
- "custom_ext": [
- {
- "key": "业务阶段",
- "type": "str",
- "value": "脚本"
- },
- {
- "key": "创作阶段",
- "type": "str",
- "value": "构思"
- },
- {
- "key": "创作阶段",
- "type": "str",
- "value": "打磨"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "指令设定"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "筛选提取"
- }
- ]
- },
- {
- "source": {
- "id": "xhs_6a33655e000000000f0055af",
- "source_type": "post",
- "title": "🎮Voodoo 转型成功,单日流水破百万美元",
- "author": "",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/6a33655e000000000f0055af"
- }
- },
- "title": "中重度游戏休闲化改造的三个维度",
- "content": "界定:把中重度游戏在保留核心爽感的前提下,降级为低门槛休闲玩法的三个改造维度。\n【操作解耦】(维度)\n 将载具移动与开火操作分离,采用「走位站好再开战」的逻辑,降低玩家双线操作的认知负担。\n【画面与交互降级】(维度)\n 将画面降级为2D或简易3D,操作简化为单一维度,如「只调整射击角度」。\n【节奏调优】(维度)\n 压缩单局时长,通过数值或规则限制,如「20回合内结束」,确保快速反馈。",
- "dim_creations": [
- "创作"
- ],
- "dim_attributes": [
- "what构成"
- ],
- "scopes": [
- {
- "scope_type": "substance",
- "value": "中重度玩法轻量化"
- },
- {
- "scope_type": "form",
- "value": "双线操作解耦"
- },
- {
- "scope_type": "effect",
- "value": "降低认知负担"
- },
- {
- "scope_type": "substance",
- "value": "交互降级"
- },
- {
- "scope_type": "form",
- "value": "单一维度操作"
- },
- {
- "scope_type": "effect",
- "value": "简化操作门槛"
- },
- {
- "scope_type": "substance",
- "value": "单局时长压缩"
- },
- {
- "scope_type": "effect",
- "value": "强化快速反馈"
- },
- {
- "scope_type": "intent",
- "value": "提升碎片化体验"
- }
- ],
- "custom_ext": [
- {
- "key": "业务阶段",
- "type": "str",
- "value": "脚本"
- }
- ]
- },
- {
- "source": {
- "id": "xhs_6a33655e000000000f0055af",
- "source_type": "post",
- "title": "🎮Voodoo 转型成功,单日流水破百万美元",
- "author": "",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/6a33655e000000000f0055af"
- }
- },
- "title": "混合休闲游戏底层改造逻辑公式",
- "content": "界定:通过将抽象元素替换为现实生活场景,结合物理引擎产生的反馈来提升吸量能力的方法。\n【构成要素】(清单)\n - 现实题材:替换抽象图形为现实场景(如沙滩玩沙、弹珠分离、公交换乘),增强共鸣与吸量潜力。\n - 物理效果:利用重力变形、碰撞爽感、弹道物理等真实反馈创造视觉变量。",
- "dim_creations": [
- "创作"
- ],
- "dim_attributes": [
- "what构成"
- ],
- "scopes": [
- {
- "scope_type": "substance",
- "value": "混合休闲游戏改造"
- },
- {
- "scope_type": "form",
- "value": "现实生活场景替换"
- },
- {
- "scope_type": "feeling",
- "value": "碰撞爽感"
- },
- {
- "scope_type": "intent",
- "value": "提升吸量能力"
- }
- ],
- "custom_ext": [
- {
- "key": "业务阶段",
- "type": "str",
- "value": "灵感"
- },
- {
- "key": "业务阶段",
- "type": "str",
- "value": "选题"
- }
- ]
- },
- {
- "source": {
- "id": "xhs_6a33655e000000000f0055af",
- "source_type": "post",
- "title": "🎮Voodoo 转型成功,单日流水破百万美元",
- "author": "",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/6a33655e000000000f0055af"
- }
- },
- "title": "休闲游戏发行筛选机制",
- "content": "界定:一种基于大规模市场测试与量化KPI的潜力产品过滤流程。\n【筛选策略】(清单)\n - 广撒网式测试:前期进行大规模投放测试,通过高频上线观察市场反应。\n - 严苛KPI过滤:利用核心数据指标筛选具备真潜力的产品,未达标者及时止损。",
- "dim_creations": [
- "创作"
- ],
- "dim_attributes": [
- "what构成"
- ],
- "scopes": [
- {
- "scope_type": "substance",
- "value": "休闲游戏发行筛选"
- },
- {
- "scope_type": "form",
- "value": "量化KPI过滤"
- },
- {
- "scope_type": "effect",
- "value": "潜力产品过滤"
- },
- {
- "scope_type": "intent",
- "value": "市场止损"
- }
- ],
- "custom_ext": [
- {
- "key": "业务阶段",
- "type": "str",
- "value": "选题"
- }
- ]
- }
- ]
|