Create-knowledge-find-decode/web/payloads.json

[
  {
    "source": {
      "id": "xhs_699308fa0000000016009697",
      "source_type": "post",
      "title": "真正能爆的选题，往往是你写完后感觉羞耻的",
      "author": "方圆的增长飞轮",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
      }
    },
    "title": "爆款选题的羞耻感与冒犯感原理",
    "content": "主张：真正能爆的选题产生于对“正确共识”的冒犯，其标志是创作者感到的羞耻感和压力。\n【心理机制】（机制）\n  羞耻感源于触碰了真实但被社交礼仪包裹、平时没人敢公开说的内容。这种内容具有穿透力，能踩中大众神经并触发情绪。\n【传播逻辑】（依据）\n  安全的选题等于观众无感。没有风险和压力就意味着没有情绪触发，也就没有转发动力。观众需要有人替他们戳破那些“好使但没用”的正确答案。\n【对创作的取舍】（取舍）\n  应舍弃赛道内人人点头但在现实中失效的“正确废话”；选题时若感到内心平静无波澜应谨慎，若感到不好意思、犹豫或担心被攻击，则说明踩到了爆点，应坚持该创作方向。",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "why原理"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "爆款选题逻辑"
      },
      {
        "scope_type": "substance",
        "value": "社会共识与个体真实矛盾"
      },
      {
        "scope_type": "feeling",
        "value": "羞耻感"
      },
      {
        "scope_type": "feeling",
        "value": "冒犯感"
      },
      {
        "scope_type": "feeling",
        "value": "内心压力"
      },
      {
        "scope_type": "effect",
        "value": "情绪触发"
      },
      {
        "scope_type": "effect",
        "value": "传播动力"
      },
      {
        "scope_type": "intent",
        "value": "剖析原理"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "灵感"
      },
      {
        "key": "业务阶段",
        "type": "str",
        "value": "选题"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_699308fa0000000016009697",
      "source_type": "post",
      "title": "真正能爆的选题，往往是你写完后感觉羞耻的",
      "author": "方圆的增长飞轮",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
      }
    },
    "title": "赛道圣经句（伪共识）",
    "content": {
      "name": "赛道圣经句（伪共识）",
      "kind": "子集",
      "维度拆分规则": "赛道共识内容的真度与效用",
      "body": [
        {
          "item_name": "典型圣经句",
          "item_desc": "如“能力强的人一定会被看见”、“内容为王”等。这类话在逻辑上无懈可击，但在具体复杂的现实场景中往往失灵。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "赛道伪共识"
      },
      {
        "scope_type": "substance",
        "value": "政治正确话术"
      },
      {
        "scope_type": "form",
        "value": "圣经句式"
      },
      {
        "scope_type": "effect",
        "value": "认知偏差"
      },
      {
        "scope_type": "intent",
        "value": "定义概念"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "选题"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "赛道内由于政治正确而被大众广泛认可，但在实际操作中却经常失效或没人真信的话。"
      },
      {
        "key": "出自",
        "type": "str",
        "value": "逆向共识选题挖掘法 第1步"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_699308fa0000000016009697",
      "source_type": "post",
      "title": "真正能爆的选题，往往是你写完后感觉羞耻的",
      "author": "方圆的增长飞轮",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
      }
    },
    "title": "逆向共识选题挖掘法",
    "content": "目标：通过寻找共识裂缝定位现成的市场验证选题\n步骤1\n  输入：所属赛道的常规爆款内容或大号观点\n  方法：列出赛道大号反复强调的“正确共识”（圣经句）。例：『内容为王』、『坚持就会成功』。\n  产出：赛道圣经句清单\n步骤2\n  输入：← s1 的〈赛道圣经句清单〉\n  方法：寻找这些共识的失灵瞬间。询问：什么情况下，严格按这句话做反而越做越差？或去竞品爆款视频下的评论区，抓取用户留下的“道理我都懂，但是……”后的负面反馈。\n  产出：共识失灵场景/用户痛点反馈\n步骤3\n  输入：← s2 的〈共识失灵场景/用户痛点反馈〉\n  方法：针对失灵场景，说出观众想说但不敢说的真话，完成选题定稿。判断标准为：写完后是否感到一丝“羞耻”或“不好意思”。\n  产出：具有冒犯感的潜力爆款选题",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "how工序"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "赛道常规观点"
      },
      {
        "scope_type": "substance",
        "value": "行业大号主张"
      },
      {
        "scope_type": "form",
        "value": "清单列举"
      },
      {
        "scope_type": "effect",
        "value": "共识"
      },
      {
        "scope_type": "intent",
        "value": "搜集素材"
      },
      {
        "scope_type": "substance",
        "value": "执行失灵场景"
      },
      {
        "scope_type": "substance",
        "value": "评论区负面反馈"
      },
      {
        "scope_type": "effect",
        "value": "痛点"
      },
      {
        "scope_type": "effect",
        "value": "反向质疑"
      },
      {
        "scope_type": "intent",
        "value": "寻找裂缝"
      },
      {
        "scope_type": "substance",
        "value": "大实话"
      },
      {
        "scope_type": "substance",
        "value": "内心禁忌内容"
      },
      {
        "scope_type": "feeling",
        "value": "羞耻感"
      },
      {
        "scope_type": "effect",
        "value": "选题定稿"
      },
      {
        "scope_type": "effect",
        "value": "内容穿透力"
      },
      {
        "scope_type": "intent",
        "value": "爆款创作"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "选题"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "定向"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "构思"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "结构"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "列举圣经句"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "反向提问法/评论区挖掘法"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "羞耻感压力测试"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_698481e1000000000a02a7c1",
      "source_type": "post",
      "title": "7种编剧常用的叙事结构，写剧不用愁！",
      "author": "Irvin是个编剧（接稿版）",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1"
      }
    },
    "title": "7种常用叙事结构清单",
    "content": {
      "name": "7种常用叙事结构清单",
      "kind": "子集",
      "维度拆分规则": "叙事逻辑与结构形态",
      "body": [
        {
          "item_name": "三幕式结构",
          "item_desc": "基础线性叙事，按起承转合线性逻辑分为三部分：第一幕（开端）交代背景、人设和核心冲突触发；第二幕（发展）核心冲突升级，是人物成长关键期；第三幕（高潮与结局）矛盾爆发并收尾解决。",
          "作用域": []
        },
        {
          "item_name": "英雄之旅结构",
          "item_desc": "核心是“平凡人到英雄的蜕变”，围绕成长弧光设定固定节点，包含启程（离开日常）、考验（挑战与觉醒）、归来（获得收获回归）三个阶段。",
          "作用域": []
        },
        {
          "item_name": "非线性结构",
          "item_desc": "通过闪回、插叙、倒叙、多视角等手段打破时间先后规律重组情节。适用：用于制造悬念、增加张力或深入描写人物内心。",
          "作用域": []
        },
        {
          "item_name": "环形结构",
          "item_desc": "结尾与开端呼应形成闭环。分为非循环类（仅场景/台词呼应，传达宿命感或圆满感）和带循环类（重复经历直到达成目标）。适用：悬念、科幻或温情故事。",
          "作用域": []
        },
        {
          "item_name": "多线叙事结构",
          "item_desc": "多条独立故事线并行并在节点交汇。适用：用于丰富维度、展现全貌，适配群像戏、喜剧。",
          "作用域": []
        },
        {
          "item_name": "嵌套式结构（套层结构）",
          "item_desc": "核心是一层故事包裹另一层故事（如戏中戏、梦中梦），用于探索虚实结合等深层主题。",
          "作用域": []
        },
        {
          "item_name": "反结构（无结构/碎片化结构）",
          "item_desc": "抛弃传统线性逻辑和核心冲突，不设传统主角成长或完整结局，注重氛围营造、细节和情绪表达。适用：文艺片。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "叙事逻辑"
      },
      {
        "scope_type": "substance",
        "value": "编剧理论"
      },
      {
        "scope_type": "form",
        "value": "结构形态"
      },
      {
        "scope_type": "form",
        "value": "线性叙事"
      },
      {
        "scope_type": "form",
        "value": "非线性叙事"
      },
      {
        "scope_type": "effect",
        "value": "情节重组"
      },
      {
        "scope_type": "intent",
        "value": "科普"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "本文详细介绍了7种编剧常用的叙事结构及其定义、核心逻辑与适用题材。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "剧本前提的构成公式",
    "content": {
      "name": "剧本前提的构成公式",
      "kind": "序列",
      "维度拆分规则": null,
      "body": [
        {
          "item_name": "作者立场",
          "item_desc": "作者通过故事想要表达的初衷或价值观。",
          "作用域": []
        },
        {
          "item_name": "人物",
          "item_desc": "执行行动的创作主体。",
          "作用域": []
        },
        {
          "item_name": "冲突",
          "item_desc": "推动情节发展的对抗力量。",
          "作用域": []
        },
        {
          "item_name": "结论",
          "item_desc": "事件发展后的最终结果，用以证明前提。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "剧本核心逻辑"
      },
      {
        "scope_type": "substance",
        "value": "剧本前提公式"
      },
      {
        "scope_type": "substance",
        "value": "价值观表达"
      },
      {
        "scope_type": "substance",
        "value": "故事构成要素"
      },
      {
        "scope_type": "form",
        "value": "命题公式"
      },
      {
        "scope_type": "effect",
        "value": "逻辑严密性"
      },
      {
        "scope_type": "intent",
        "value": "概括"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "选题"
      },
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "前提是剧本的目标和简明概括，包含了剧本的核心逻辑。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "人物的三维度塑造框架",
    "content": {
      "name": "人物的三维度塑造框架",
      "kind": "多维关系",
      "维度拆分规则": null,
      "body": [
        {
          "item_name": "生理维度",
          "item_desc": "包含性别、年龄、外表等肉体特征。",
          "作用域": []
        },
        {
          "item_name": "社会维度",
          "item_desc": "包含阶层、职业、教育、家庭背景等外部环境因素。",
          "作用域": []
        },
        {
          "item_name": "心理维度",
          "item_desc": "包含道德标准、志向、挫折、性格缺陷等内在精神特质。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "人物维度"
      },
      {
        "scope_type": "substance",
        "value": "生理特征"
      },
      {
        "scope_type": "substance",
        "value": "社会关系"
      },
      {
        "scope_type": "substance",
        "value": "心理动机"
      },
      {
        "scope_type": "form",
        "value": "分类框架"
      },
      {
        "scope_type": "effect",
        "value": "人物塑造"
      },
      {
        "scope_type": "intent",
        "value": "分析"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "人物是特定时刻生理特征和环境影响的总和，由三个维度融为一体。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "戏剧冲突的四种类型",
    "content": {
      "name": "戏剧冲突的四种类型",
      "kind": "子集",
      "维度拆分规则": "冲突的发展形态",
      "body": [
        {
          "item_name": "静态冲突",
          "item_desc": "没有可见发展的冲突。何时选：原帖未说明。",
          "作用域": []
        },
        {
          "item_name": "跳跃冲突",
          "item_desc": "角色做出了违背其本性或缺乏铺垫的突兀行动。何时选：原帖未说明。",
          "作用域": []
        },
        {
          "item_name": "缓慢升级冲突",
          "item_desc": "由浅入深的发展，是人物对立统一的结果。何时选：原帖未说明。",
          "作用域": []
        },
        {
          "item_name": "预示冲突",
          "item_desc": "即戏剧张力，是对未来冲突爆发的承诺。何时选：用于制造悬念。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "戏剧冲突"
      },
      {
        "scope_type": "substance",
        "value": "情节张力"
      },
      {
        "scope_type": "form",
        "value": "类型图谱"
      },
      {
        "scope_type": "effect",
        "value": "悬念设置"
      },
      {
        "scope_type": "effect",
        "value": "节奏控制"
      },
      {
        "scope_type": "feeling",
        "value": "期待感"
      },
      {
        "scope_type": "intent",
        "value": "分类"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "根据情节发展逻辑和张力强度划分的冲突形态。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "戏剧冲突的本质原理",
    "content": "主张：冲突的基础是“攻击—反击”，由势均力敌的对手推动。\n【运行机制】（依据）\n  冲突源于生活环境和意志阻碍，通过双方不断的攻击与反击实现升级。\n【创作决策含义】（取舍）\n  所以创作时必须设定势均力敌的对手，并在构思情节时自问“别人会做什么”来设计反击，以确保冲突能升级至危机和高潮，而不是中途熄火。",
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      "创作"
    ],
    "dim_attributes": [
      "why原理"
    ],
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      {
        "scope_type": "substance",
        "value": "冲突升级机制"
      },
      {
        "scope_type": "substance",
        "value": "对手设置"
      },
      {
        "scope_type": "form",
        "value": "对抗模式"
      },
      {
        "scope_type": "effect",
        "value": "危机制造"
      },
      {
        "scope_type": "effect",
        "value": "逻辑推演"
      },
      {
        "scope_type": "intent",
        "value": "论证"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      }
    ]
  },
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    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "剧本结构的关键要素清单",
    "content": {
      "name": "剧本结构的关键要素清单",
      "kind": "子集",
      "维度拆分规则": "剧本结构的功能组件",
      "body": [
        {
          "item_name": "过渡（小冲突）",
          "item_desc": "负责使人物的精神状态发生转变。",
          "作用域": []
        },
        {
          "item_name": "切入点",
          "item_desc": "故事开始或场景切入的瞬间，必须是一个决定点，或准备做出决定的点。",
          "作用域": []
        },
        {
          "item_name": "危机与高潮",
          "item_desc": "危机是即将到来的决定性改变；高潮是危机的爆发，两者环环相扣。",
          "作用域": []
        },
        {
          "item_name": "结局",
          "item_desc": "重大决定构成的人生转折点后的收尾。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
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    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "剧本结构"
      },
      {
        "scope_type": "substance",
        "value": "转折点"
      },
      {
        "scope_type": "substance",
        "value": "危机与高潮"
      },
      {
        "scope_type": "form",
        "value": "要素清单"
      },
      {
        "scope_type": "effect",
        "value": "情节推进"
      },
      {
        "scope_type": "intent",
        "value": "拆解"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "构成剧本完整段落和转折点的核心结构成分。"
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    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "人物意志力原理",
    "content": "主张：由于冲突必须进行到底，人物必须具备足够的意志力。\n【人物分类】（依据）\n  区分主使人物（主角，内在驱动）与对立人物（对手，制造阻碍）。\n【创作取舍】（取舍）\n  在选择主角时，应剔除那些遇到困难容易退缩、缺乏行动意志的人，否则无法引发危机与高潮，无法证明剧本前提。",
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      {
        "scope_type": "substance",
        "value": "人物意志力"
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      {
        "scope_type": "substance",
        "value": "主使人物"
      },
      {
        "scope_type": "substance",
        "value": "对立人物"
      },
      {
        "scope_type": "effect",
        "value": "冲突驱动"
      },
      {
        "scope_type": "effect",
        "value": "逻辑闭环"
      },
      {
        "scope_type": "intent",
        "value": "论证"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
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  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "场景分析五步程序",
    "content": "目标：通过分析具体场次构建具有价值转折的场景\n步骤1\n  输入：剧本原始素材或草拟场次\n  方法：确定冲突：明确驱动该场景的目标（人物想要什么）以及阻碍目标的对抗力。\n  产出：场景目标与对抗力定义\n步骤2\n  输入：← s1 的场景目标与对抗力定义\n  方法：标注开篇价值：确定场景开始时，核心价值是正面还是负面。\n  产出：开篇价值状态\n步骤3\n  输入：← s2 的开篇价值状态\n  方法：将场景分解为节拍：细化每一对动作与反应的交流。\n  产出：场景节拍链\n步骤4\n  输入：← s3 的场景节拍链\n  方法：标注结尾价值并比较：确定场景结束时的价值状态，并与开篇价值对比以观察是否发生转折。\n  产出：结尾价值状态及转化关系\n步骤5\n  输入：← s4 的结尾价值状态及转化关系\n  方法：概述节拍并标注转折点位置：找出期望与结果不一致的瞬间，确定转折点。\n  产出：含转折点的场景结构稿",
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    ],
    "dim_attributes": [
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    ],
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      {
        "scope_type": "substance",
        "value": "冲突"
      },
      {
        "scope_type": "substance",
        "value": "场景目标"
      },
      {
        "scope_type": "substance",
        "value": "对抗力"
      },
      {
        "scope_type": "effect",
        "value": "冲突"
      },
      {
        "scope_type": "intent",
        "value": "规划"
      },
      {
        "scope_type": "substance",
        "value": "故事价值"
      },
      {
        "scope_type": "form",
        "value": "价值状态"
      },
      {
        "scope_type": "effect",
        "value": "现状"
      },
      {
        "scope_type": "intent",
        "value": "校准"
      },
      {
        "scope_type": "substance",
        "value": "人物动作"
      },
      {
        "scope_type": "form",
        "value": "节拍"
      },
      {
        "scope_type": "effect",
        "value": "节奏"
      },
      {
        "scope_type": "intent",
        "value": "拆解"
      },
      {
        "scope_type": "substance",
        "value": "价值转折"
      },
      {
        "scope_type": "form",
        "value": "价值对比"
      },
      {
        "scope_type": "effect",
        "value": "弧线"
      },
      {
        "scope_type": "intent",
        "value": "评估"
      },
      {
        "scope_type": "substance",
        "value": "转折点"
      },
      {
        "scope_type": "form",
        "value": "结构提纲"
      },
      {
        "scope_type": "effect",
        "value": "结构"
      },
      {
        "scope_type": "intent",
        "value": "定稿"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "结构"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "成文"
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      {
        "key": "动作",
        "type": "str",
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      },
      {
        "key": "动作",
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      },
      {
        "key": "动作",
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      },
      {
        "key": "动作",
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      {
        "key": "动作",
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  {
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      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
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      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "故事设计的五部分构成",
    "content": {
      "name": "故事设计的五部分构成",
      "kind": "序列",
      "维度拆分规则": null,
      "body": [
        {
          "item_name": "激励事件",
          "item_desc": "打破平衡的决定性事件，分为随机（巧合）或有因（抉择）两种方式，定位在主情节前四分之一时段内，起到“大钩子”和预示危机的功能。",
          "作用域": []
        },
        {
          "item_name": "进展纠葛",
          "item_desc": "面对抗力时产生的一系列冲突，必须循序渐进，包含内心、个人、个人-外界三个层面。",
          "作用域": []
        },
        {
          "item_name": "危机",
          "item_desc": "终极决定，必须是真正的两难处境，是故事中最紧张的点，用以考验主人公意志并揭示深层性格。",
          "作用域": []
        },
        {
          "item_name": "高潮",
          "item_desc": "充满意义的时刻，体现朝向绝对不可逆转的价值剧变。",
          "作用域": []
        },
        {
          "item_name": "结局",
          "item_desc": "为次情节提供场景、展示高潮影响、表示对观众的尊重。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
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    ],
    "dim_attributes": [
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    "scopes": [
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        "scope_type": "substance",
        "value": "叙事弧线"
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      {
        "scope_type": "substance",
        "value": "激励事件"
      },
      {
        "scope_type": "substance",
        "value": "进展纠葛"
      },
      {
        "scope_type": "substance",
        "value": "危机与高潮"
      },
      {
        "scope_type": "form",
        "value": "五部构成结构"
      },
      {
        "scope_type": "effect",
        "value": "情节驱动"
      },
      {
        "scope_type": "effect",
        "value": "情感推演"
      },
      {
        "scope_type": "intent",
        "value": "构建"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
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      {
        "key": "概要",
        "type": "str",
        "value": "经典叙事弧线中构成故事整体的五个核心结构单元。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "故事结构的层级定义",
    "content": {
      "name": "故事结构的层级定义",
      "kind": "序列",
      "维度拆分规则": null,
      "body": [
        {
          "item_name": "节拍",
          "item_desc": "构成场景的最小单位，表现为动作/反应的交流。",
          "作用域": []
        },
        {
          "item_name": "场景",
          "item_desc": "在连续时空中通过冲突表现的价值转折动作。",
          "作用域": []
        },
        {
          "item_name": "序列",
          "item_desc": "由一系列场景构成，表达一个更完整的发展。",
          "作用域": []
        },
        {
          "item_name": "幕",
          "item_desc": "由序列构成，大幕设计要求有重大的场景和高潮。",
          "作用域": []
        }
      ]
    },
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      "创作"
    ],
    "dim_attributes": [
      "what构成"
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    "scopes": [
      {
        "scope_type": "substance",
        "value": "叙事层级"
      },
      {
        "scope_type": "substance",
        "value": "节拍与场景"
      },
      {
        "scope_type": "substance",
        "value": "序列与幕"
      },
      {
        "scope_type": "form",
        "value": "递归结构"
      },
      {
        "scope_type": "effect",
        "value": "叙事组织"
      },
      {
        "scope_type": "intent",
        "value": "教学"
      }
    ],
    "custom_ext": [
      {
        "key": "概要",
        "type": "str",
        "value": "从微观动作到宏观叙事构成的层级递进关系。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
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      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "场景分析四要素",
    "content": {
      "name": "场景分析四要素",
      "kind": "多维关系",
      "维度拆分规则": null,
      "body": [
        {
          "item_name": "转折点",
          "item_desc": "造成惊奇、增强好奇心、指引新方向的关键节点。",
          "作用域": []
        },
        {
          "item_name": "伏笔/分晓",
          "item_desc": "知识的铺垫与传达过程。",
          "作用域": []
        },
        {
          "item_name": "情感动力",
          "item_desc": "场景带给观众的情感起伏力量。",
          "作用域": []
        },
        {
          "item_name": "选择",
          "item_desc": "人物在对抗力面前做出的决定。",
          "作用域": []
        }
      ]
    },
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      "创作"
    ],
    "dim_attributes": [
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    "scopes": [
      {
        "scope_type": "substance",
        "value": "转折机制"
      },
      {
        "scope_type": "substance",
        "value": "伏笔"
      },
      {
        "scope_type": "substance",
        "value": "情感动力"
      },
      {
        "scope_type": "feeling",
        "value": "惊喜感"
      },
      {
        "scope_type": "feeling",
        "value": "好奇心"
      },
      {
        "scope_type": "effect",
        "value": "信息控制"
      },
      {
        "scope_type": "effect",
        "value": "观众心理引导"
      },
      {
        "scope_type": "intent",
        "value": "分析"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "分析或构建一个具体场景时必须关注的构成成分。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
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      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "选择的本质：两难之境",
    "content": "主张：真正的性格抉择只发生在不可调和的两善取舍或两恶取其轻之间。\n【机制】（机制）\n  通过两难处境考验主人公意志，从而揭示深层性格，而非表面的人设表现。\n【创作取舍】（取舍）\n  在设计关键抉择时，应避免简单的对错选择，而应构建迫使人物在两个同等价值的欲望间冲突的困境；利用A、B、C三方框架制造复合连锁关系。",
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      "创作"
    ],
    "dim_attributes": [
      "why原理"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "两难处境"
      },
      {
        "scope_type": "substance",
        "value": "深层性格"
      },
      {
        "scope_type": "substance",
        "value": "欲望冲突"
      },
      {
        "scope_type": "form",
        "value": "三方框架"
      },
      {
        "scope_type": "feeling",
        "value": "纠结感"
      },
      {
        "scope_type": "feeling",
        "value": "压迫感"
      },
      {
        "scope_type": "effect",
        "value": "人物刻画"
      },
      {
        "scope_type": "effect",
        "value": "两难困境"
      },
      {
        "scope_type": "intent",
        "value": "论证"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
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    ]
  },
  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
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      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "情感回报递减定理",
    "content": "主张：观众对同一种情感的持续体验会随时间推移而变得迟钝。\n【情感分类】（依据）\n  核心情感分为快感与痛感。\n【创作取舍】（取舍）\n  必须创造正负情感的动态交替，避免单一情感基调到底；触发情感前需先完成移情配置（明确人物欲望、利害关系）。",
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    ],
    "dim_attributes": [
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    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "情感体验"
      },
      {
        "scope_type": "substance",
        "value": "移情"
      },
      {
        "scope_type": "form",
        "value": "正负情感交替"
      },
      {
        "scope_type": "feeling",
        "value": "新鲜感"
      },
      {
        "scope_type": "feeling",
        "value": "共情"
      },
      {
        "scope_type": "effect",
        "value": "节奏控制"
      },
      {
        "scope_type": "effect",
        "value": "注意力"
      },
      {
        "scope_type": "intent",
        "value": "优化体验"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e4bdf50000000006028a59",
      "source_type": "post",
      "title": "只要学会这几样，写短视频脚本真的不难❗️",
      "author": "海狸教自媒体运营",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
      }
    },
    "title": "短视频脚本编写全流程",
    "content": "目标：从确定主题开始完成一份包含视听细节的短视频脚本\n步骤1\n  输入：创作意向/原始灵感\n  方法：确定选题，明确本次视频要表达的核心主题。\n  产出：明确的视频主题\n步骤2\n  输入：← s1 的明确的视频主题\n  方法：搭建框架，确定脚本的基础构成要素，包括人物、场景、事件。\n  产出：脚本基础框架\n步骤3\n  输入：← s2 的脚本基础框架\n  方法：完善细节。编写镜号、描述拍摄场景与画面内容；设定景别/角度/构图/运镜等技巧；区分普通与特效字幕；配置音乐音效并把控时长（长视频15s左右抓重点，短视频3-5s现主题）。\n  产出：一份包含视听细节的完整脚本成稿",
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      "创作"
    ],
    "dim_attributes": [
      "how工序"
    ],
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      {
        "scope_type": "substance",
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      },
      {
        "scope_type": "substance",
        "value": "核心主题"
      },
      {
        "scope_type": "effect",
        "value": "主题"
      },
      {
        "scope_type": "intent",
        "value": "规划"
      },
      {
        "scope_type": "substance",
        "value": "脚本框架"
      },
      {
        "scope_type": "substance",
        "value": "叙事要素"
      },
      {
        "scope_type": "effect",
        "value": "结构搭建"
      },
      {
        "scope_type": "intent",
        "value": "规范"
      },
      {
        "scope_type": "substance",
        "value": "视听细节"
      },
      {
        "scope_type": "substance",
        "value": "运镜技法"
      },
      {
        "scope_type": "substance",
        "value": "音效配乐"
      },
      {
        "scope_type": "form",
        "value": "分镜头脚本"
      },
      {
        "scope_type": "effect",
        "value": "要素填充"
      },
      {
        "scope_type": "effect",
        "value": "节奏控制"
      },
      {
        "scope_type": "intent",
        "value": "制作"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "定向"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "构思"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "打磨"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "确定选题"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "搭建框架"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "细节完善"
      }
    ]
  },
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    "source": {
      "id": "xhs_67e4bdf50000000006028a59",
      "source_type": "post",
      "title": "只要学会这几样，写短视频脚本真的不难❗️",
      "author": "海狸教自媒体运营",
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        "platform": "xiaohongshu",
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    },
    "title": "脚本内容构思三步法",
    "content": "目标：构建具有吸引力且逻辑完整的视音频文案结构\n步骤1\n  输入：视频主题\n  方法：采用开门见山或提出疑问的方式直接戳中用户痛点。\n  产出：视频开头/Hook\n步骤2\n  输入：← s1 的视频开头/Hook\n  方法：给出方法、讲述具体故事、握出核心观点或介绍产品内容。\n  产出：视频主体内容\n步骤3\n  输入：← s2 的视频主体内容\n  方法：通过抛出问题、总结升华、引出下期内容或直接引导用户互动。\n  产出：逻辑完整的视音频文案",
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        "scope_type": "form",
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      },
      {
        "scope_type": "effect",
        "value": "黄金开头设置"
      },
      {
        "scope_type": "intent",
        "value": "勾住注意力"
      },
      {
        "scope_type": "substance",
        "value": "核心观点"
      },
      {
        "scope_type": "substance",
        "value": "故事内容"
      },
      {
        "scope_type": "effect",
        "value": "内容呈现"
      },
      {
        "scope_type": "intent",
        "value": "传递信息"
      },
      {
        "scope_type": "substance",
        "value": "行动指令"
      },
      {
        "scope_type": "effect",
        "value": "总结升华"
      },
      {
        "scope_type": "effect",
        "value": "互动引导"
      },
      {
        "scope_type": "intent",
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      }
    ],
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  },
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      "id": "xhs_67e4bdf50000000006028a59",
      "source_type": "post",
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    },
    "title": "短视频脚本黄金结构",
    "content": {
      "name": "短视频脚本黄金结构",
      "kind": "序列",
      "维度拆分规则": null,
      "body": [
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          "item_desc": "黄金3秒，通过视觉冲击或创意起手形成噱头。",
          "作用域": []
        },
        {
          "item_name": "内容主题",
          "item_desc": "中间论述段落，要求有起伏的故事线、条理清晰，把握节奏与信息量，追求平衡艺术。",
          "作用域": []
        },
        {
          "item_name": "结尾",
          "item_desc": "总结全篇，包含印象点、情感共鸣以及清晰的行动指令（引导关注/点赞）。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
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    "dim_attributes": [
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    ],
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      },
      {
        "scope_type": "substance",
        "value": "视听语言"
      },
      {
        "scope_type": "form",
        "value": "爆款结构模板"
      },
      {
        "scope_type": "effect",
        "value": "悬念吸引"
      },
      {
        "scope_type": "effect",
        "value": "情感共鸣"
      },
      {
        "scope_type": "intent",
        "value": "提升完播"
      }
    ],
    "custom_ext": [
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        "key": "业务阶段",
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        "type": "str",
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      }
    ]
  },
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      "source_type": "post",
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    },
    "title": "常用短视频构图方法清单",
    "content": {
      "name": "常用短视频构图方法清单",
      "kind": "子集",
      "维度拆分规则": "空间排列逻辑",
      "body": [
        {
          "item_name": "水平线构图",
          "item_desc": "适用于需要表现画面稳定、宽广视觉效果的场景。",
          "作用域": []
        },
        {
          "item_name": "对角线构图",
          "item_desc": "用于增加画面的动感，更有效地吸引用户注意力。",
          "作用域": []
        },
        {
          "item_name": "中心构图",
          "item_desc": "使主体在画面中心突出，追求平衡感和聚焦感。",
          "作用域": []
        },
        {
          "item_name": "框式构图",
          "item_desc": "利用环境形成的框来引导观众关注框内主体，增加画面神秘感。",
          "作用域": []
        },
        {
          "item_name": "九宫格构图",
          "item_desc": "将拍摄主体排列在九宫格的交叉点上，符合视觉黄金审美。",
          "作用域": []
        },
        {
          "item_name": "三分法构图",
          "item_desc": "将画面通过三等分线划分，旨在化繁为简，让画面更有层次。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "摄影构图"
      },
      {
        "scope_type": "form",
        "value": "水平线构图"
      },
      {
        "scope_type": "form",
        "value": "九宫格构图"
      },
      {
        "scope_type": "form",
        "value": "对角线构图"
      },
      {
        "scope_type": "feeling",
        "value": "稳定感"
      },
      {
        "scope_type": "feeling",
        "value": "层次感"
      },
      {
        "scope_type": "effect",
        "value": "视觉引导"
      },
      {
        "scope_type": "intent",
        "value": "美化画面"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "六种提升短视频画面质感与视觉引导能力的构图方式及适用场景。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e4bdf50000000006028a59",
      "source_type": "post",
      "title": "只要学会这几样，写短视频脚本真的不难❗️",
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        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
      }
    },
    "title": "Vlog脚本创作五大要素",
    "content": {
      "name": "Vlog脚本创作五大要素",
      "kind": "子集",
      "维度拆分规则": "内容叙事角度",
      "body": [
        {
          "item_name": "引起共鸣",
          "item_desc": "当需要拉近与观众距离时使用日常相似经历。",
          "作用域": []
        },
        {
          "item_name": "引发好奇",
          "item_desc": "通过展现未知内容或悬念吸引持续观看。",
          "作用域": []
        },
        {
          "item_name": "引发互动",
          "item_desc": "在脚本中预设勾子，鼓励用户在评论区发言。",
          "作用域": []
        },
        {
          "item_name": "干货输出",
          "item_desc": "分享具体技能或知识，提升视频的收藏价值。",
          "作用域": []
        },
        {
          "item_name": "综合热点",
          "item_desc": "结合当前流行的话题或潮流增加流量爆发概率。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "内容切入点"
      },
      {
        "scope_type": "substance",
        "value": "社交互动"
      },
      {
        "scope_type": "substance",
        "value": "流行热点"
      },
      {
        "scope_type": "feeling",
        "value": "共鸣感"
      },
      {
        "scope_type": "feeling",
        "value": "好奇心"
      },
      {
        "scope_type": "effect",
        "value": "价值提供"
      },
      {
        "scope_type": "intent",
        "value": "增加粘性"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "创作Vlog脚本时可选择融入的五种内容切入点。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_6901e15a0000000003019fa3",
      "source_type": "post",
      "title": "爆款标题公式直接抄❗️笔记想不火都难",
      "author": "海狸教自媒体运营",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3"
      }
    },
    "title": "3个万能标题公式",
    "content": {
      "name": "3个万能标题公式",
      "kind": "子集",
      "维度拆分规则": "标题构成逻辑",
      "body": [
        {
          "item_name": "时间+结果+经验",
          "item_desc": "构成：具体时间段 + 量化结果 + 核心经验。适用：用具体量化的结果勾起读者期待感。例：『半年时间涨粉11w，全靠这个万能公式』",
          "作用域": []
        },
        {
          "item_name": "痛点+解决方法+保证",
          "item_desc": "构成：具体痛点 + 解决方案 + 效果保证。适用：精准戳中用户痛点并给出肯定的方案承诺。例：『小红书不涨粉，3大技巧照做就对了』",
          "作用域": []
        },
        {
          "item_name": "方法+保证",
          "item_desc": "构成：执行方法 + 难度/效果保证。适用：强调方法简单直接且门槛极低。例：『傻瓜式化妆手法，有手就行』",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
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    ],
    "dim_attributes": [
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    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "标题公式"
      },
      {
        "scope_type": "substance",
        "value": "量化结果"
      },
      {
        "scope_type": "substance",
        "value": "用户痛点"
      },
      {
        "scope_type": "form",
        "value": "结构化句式"
      },
      {
        "scope_type": "form",
        "value": "填空式模版"
      },
      {
        "scope_type": "feeling",
        "value": "获得感"
      },
      {
        "scope_type": "feeling",
        "value": "确定感"
      },
      {
        "scope_type": "effect",
        "value": "注意力"
      },
      {
        "scope_type": "effect",
        "value": "理解成本"
      },
      {
        "scope_type": "intent",
        "value": "提升点击率"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "提供三种可直接套用的标题结构，通过量化结果、解决痛点或简单保证来吸引用户。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_6901e15a0000000003019fa3",
      "source_type": "post",
      "title": "爆款标题公式直接抄❗️笔记想不火都难",
      "author": "海狸教自媒体运营",
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        "platform": "xiaohongshu",
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      }
    },
    "title": "9种爆款标题起名技巧",
    "content": {
      "name": "9种爆款标题起名技巧",
      "kind": "子集",
      "维度拆分规则": "心理触发机制",
      "body": [
        {
          "item_name": "提问式",
          "item_desc": "直击痛点引发思考，让用户在心中产生“我也想知道”的共鸣。",
          "作用域": []
        },
        {
          "item_name": "设问式",
          "item_desc": "先抛问题再给方案，通过自问自答勾起好奇心并预告内容价值。",
          "作用域": []
        },
        {
          "item_name": "数字式",
          "item_desc": "用具体数字降低决策成本，增加内容的干货感和说服力。",
          "作用域": []
        },
        {
          "item_name": "利益式",
          "item_desc": "直接呈现好处，把用户能通过笔记得到的最核心利益点摆在台面上。",
          "作用域": []
        },
        {
          "item_name": "悬念式",
          "item_desc": "隐藏关键细节或信息，通过只说一半内容引导用户点击查看全文。",
          "作用域": []
        },
        {
          "item_name": "对比式",
          "item_desc": "制造话题反差与冲突感，通过强烈的视觉或逻辑对比吸引注意力。",
          "作用域": []
        },
        {
          "item_name": "劝诫式",
          "item_desc": "利用避坑心理，强调规避损失或少走弯路，引导用户产生危机感。",
          "作用域": []
        },
        {
          "item_name": "共情式",
          "item_desc": "代入情绪共鸣，说出用户心中想说的话，快速拉近创作者与读者的心理距离。",
          "作用域": []
        },
        {
          "item_name": "热点式",
          "item_desc": "借势节日、热门事件或潮流趋势，利用自带流量的词汇增加曝光机会。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "爆款标题技巧"
      },
      {
        "scope_type": "substance",
        "value": "心理触发机制"
      },
      {
        "scope_type": "substance",
        "value": "热点"
      },
      {
        "scope_type": "form",
        "value": "修辞手法"
      },
      {
        "scope_type": "form",
        "value": "句式变换"
      },
      {
        "scope_type": "feeling",
        "value": "好奇感"
      },
      {
        "scope_type": "feeling",
        "value": "危机感"
      },
      {
        "scope_type": "feeling",
        "value": "情绪共鸣"
      },
      {
        "scope_type": "effect",
        "value": "悬念设置"
      },
      {
        "scope_type": "effect",
        "value": "利益外露"
      },
      {
        "scope_type": "effect",
        "value": "冲突"
      },
      {
        "scope_type": "intent",
        "value": "引流"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "通过不同的心理暗示和叙事角度，提升标题的点击率和吸引力。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_69ff58670000000023016fa2",
      "source_type": "post",
      "title": "海外营销灵感｜五月爆款Reels创意合集",
      "author": "NotJustAgency",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/69ff58670000000023016fa2"
      }
    },
    "title": "海外短视频 Reels 四种爆款内容创意类型",
    "content": {
      "name": "海外短视频 Reels 四种爆款内容创意类型",
      "kind": "子集",
      "维度拆分规则": "创意表现形式与用户交互逻辑",
      "body": [
        {
          "item_name": "CGI/FOOH 创意",
          "item_desc": "利用超现实的视觉特效（如巨大的物品出现在日常场景）制造视觉冲击力，适用于需要迅速吸引用户停播、建立品牌科技感或奇幻感的场景。",
          "作用域": []
        },
        {
          "item_name": "沉浸式 ASMR",
          "item_desc": "通过放大产品使用时的细微声音（如开箱、涂抹、按压声）提供感官治愈，适用于通过听觉刺激增加用户观影时长、建立产品质感认知的场景。",
          "作用域": []
        },
        {
          "item_name": "产品功能实测 (Extreme Product Testing)",
          "item_desc": "用极端且有趣的实验方式验证产品核心卖点，适用于需要建立产品信任度、以直观说服力代替口头宣传的创作目标。",
          "作用域": []
        },
        {
          "item_name": "场景化挑战 (Case Challenges)",
          "item_desc": "将产品植入到具体的任务或挑战场景中，适用于增加内容的趣味性、互动性，并引导用户模仿或参与的社交传播目标。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "海外短视频"
      },
      {
        "scope_type": "substance",
        "value": "Reels创意"
      },
      {
        "scope_type": "form",
        "value": "视觉特效"
      },
      {
        "scope_type": "form",
        "value": "ASMR"
      },
      {
        "scope_type": "form",
        "value": "测评结构"
      },
      {
        "scope_type": "effect",
        "value": "视觉冲击"
      },
      {
        "scope_type": "effect",
        "value": "信任建立"
      },
      {
        "scope_type": "effect",
        "value": "社交互动"
      },
      {
        "scope_type": "feeling",
        "value": "奇异感"
      },
      {
        "scope_type": "feeling",
        "value": "感官治愈"
      },
      {
        "scope_type": "intent",
        "value": "爆款引流"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "灵感"
      },
      {
        "key": "业务阶段",
        "type": "str",
        "value": "选题"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "提供海外短视频创作中具有高视觉冲击力或互动性的四种常用创意内容模式。"
      }
    ]
  }
]