payloads.json 55 KB

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  1. [
  2. {
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  5. "source_type": "post",
  6. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  7. "author": "方圆的增长飞轮",
  8. "source_metadata": {
  9. "platform": "xiaohongshu",
  10. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
  11. }
  12. },
  13. "title": "“撕裂圣经句”爆款选题法",
  14. "content": "目标:通过撕裂赛道圣经句,找到具有情感穿透力的裂缝选题\n步骤1\n 输入:所属赛道的常规共识\n 方法:列出赛道大号反复讲的、人人点头但没人真信的“圣经句”(如:自律即自由、内容为王)。\n 产出:待拆解的赛道圣经句清单\n步骤2\n 输入:← s1 的〈待拆解的赛道圣经句清单〉\n 方法:寻找正确共识失灵的瞬间。针对清单中的句子提问:“什么情况下,一个人严格按这句话做,反而越做越差?”或去竞品爆款视频下寻找包含“道理我都懂,但是……”的评论。例:『内容越好,死得越快』。\n 产出:圣经句的逻辑裂缝/失灵场景\n步骤3\n 输入:← s2 的〈圣经句的逻辑裂缝/失灵场景〉\n 方法:把裂缝撕开,将这种“越做越差”的真实逻辑转化为选题。判据:如果写完后感到羞耻(如“这样说会不会太直白?”)或极度犹豫,说明触碰到了真实痛点。\n 产出:具有羞耻感与冒犯感的爆款选题",
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  27. "scope_type": "substance",
  28. "value": "圣经句"
  29. },
  30. {
  31. "scope_type": "effect",
  32. "value": "素材"
  33. },
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  35. "scope_type": "intent",
  36. "value": "确定选题"
  37. },
  38. {
  39. "scope_type": "substance",
  40. "value": "逻辑裂缝"
  41. },
  42. {
  43. "scope_type": "substance",
  44. "value": "共识失灵场景"
  45. },
  46. {
  47. "scope_type": "effect",
  48. "value": "冲突切入"
  49. },
  50. {
  51. "scope_type": "substance",
  52. "value": "真实痛点"
  53. },
  54. {
  55. "scope_type": "feeling",
  56. "value": "羞耻感"
  57. },
  58. {
  59. "scope_type": "feeling",
  60. "value": "冒犯感"
  61. },
  62. {
  63. "scope_type": "effect",
  64. "value": "痛点"
  65. },
  66. {
  67. "scope_type": "intent",
  68. "value": "提升传播力"
  69. }
  70. ],
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  73. "key": "业务阶段",
  74. "type": "str",
  75. "value": "选题"
  76. },
  77. {
  78. "key": "创作阶段",
  79. "type": "str",
  80. "value": "定向"
  81. },
  82. {
  83. "key": "创作阶段",
  84. "type": "str",
  85. "value": "构思"
  86. },
  87. {
  88. "key": "动作",
  89. "type": "str",
  90. "value": "列出圣经句"
  91. },
  92. {
  93. "key": "动作",
  94. "type": "str",
  95. "value": "寻找失灵瞬间/提取评论“但是”"
  96. },
  97. {
  98. "key": "动作",
  99. "type": "str",
  100. "value": "撕开裂缝成题"
  101. }
  102. ]
  103. },
  104. {
  105. "source": {
  106. "id": "xhs_699308fa0000000016009697",
  107. "source_type": "post",
  108. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  109. "author": "方圆的增长飞轮",
  110. "source_metadata": {
  111. "platform": "xiaohongshu",
  112. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
  113. }
  114. },
  115. "title": "爆款选题的“羞耻感”防伪定律",
  116. "content": "真正能爆的选题往往由于其不仅通过了大脑审核,更通过了情绪审核。羞耻感是好选题的防伪标签,它本质上触碰到了社交礼仪包裹下、平时大家不敢说出口的真实内容。在内容过剩时代,观众需要的不是正确答案,而是有人帮他们说出“正确答案在特殊场景下不好使”的真相。没有情绪触发就没有转发,作者在发布前感到的安全感(无风险选题)通常等于观众的无感。冒犯感是对“正确共识”的挑战,这种撕裂感能产生更强的穿透力和爆发力。",
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  126. "value": "选题防伪定律"
  127. },
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  129. "scope_type": "substance",
  130. "value": "社交礼仪真相"
  131. },
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  133. "scope_type": "feeling",
  134. "value": "羞耻感"
  135. },
  136. {
  137. "scope_type": "feeling",
  138. "value": "撕裂感"
  139. },
  140. {
  141. "scope_type": "effect",
  142. "value": "情绪触发"
  143. },
  144. {
  145. "scope_type": "effect",
  146. "value": "共识"
  147. },
  148. {
  149. "scope_type": "intent",
  150. "value": "提升转发率"
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  156. "type": "str",
  157. "value": "灵感"
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  160. "key": "业务阶段",
  161. "type": "str",
  162. "value": "选题"
  163. }
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  165. },
  166. {
  167. "source": {
  168. "id": "xhs_699308fa0000000016009697",
  169. "source_type": "post",
  170. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  171. "author": "方圆的增长飞轮",
  172. "source_metadata": {
  173. "platform": "xiaohongshu",
  174. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
  175. }
  176. },
  177. "title": "赛道“圣经句”的特征",
  178. "content": {
  179. "name": "赛道“圣经句”的特征",
  180. "kind": "多维关系",
  181. "维度拆分规则": null,
  182. "body": [
  183. {
  184. "item_name": "普遍认同性",
  185. "item_desc": "赛道里人人都会点头,表面上表现为“正确答案”。",
  186. "作用域": []
  187. },
  188. {
  189. "item_name": "实际体感缺失",
  190. "item_desc": "在实际执行中往往没人真信,或者在特定场景下会失效、让人感到“不好使”。",
  191. "作用域": []
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  198. "dim_attributes": [
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  202. {
  203. "scope_type": "substance",
  204. "value": "赛道圣经句"
  205. },
  206. {
  207. "scope_type": "substance",
  208. "value": "审美疲劳"
  209. },
  210. {
  211. "scope_type": "feeling",
  212. "value": "审美疲劳感"
  213. },
  214. {
  215. "scope_type": "effect",
  216. "value": "定义特征"
  217. },
  218. {
  219. "scope_type": "intent",
  220. "value": "科普"
  221. }
  222. ],
  223. "custom_ext": [
  224. {
  225. "key": "业务阶段",
  226. "type": "str",
  227. "value": "选题"
  228. },
  229. {
  230. "key": "概要",
  231. "type": "str",
  232. "value": "指在特定赛道内虽然正确但容易引发审美疲劳的共识性话语。"
  233. },
  234. {
  235. "key": "出自",
  236. "type": "str",
  237. "value": "“撕裂圣经句”爆款选题法 第1步"
  238. }
  239. ]
  240. },
  241. {
  242. "source": {
  243. "id": "xhs_698481e1000000000a02a7c1",
  244. "source_type": "post",
  245. "title": "7种编剧常用的叙事结构,写剧不用愁!",
  246. "author": "Irvin是个编剧(接稿版)",
  247. "source_metadata": {
  248. "platform": "xiaohongshu",
  249. "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1"
  250. }
  251. },
  252. "title": "7种常用叙事结构及其适用场景",
  253. "content": {
  254. "name": "7种常用叙事结构及其适用场景",
  255. "kind": "子集",
  256. "维度拆分规则": "类型枚举",
  257. "body": [
  258. {
  259. "item_name": "三幕式结构",
  260. "item_desc": "最基础的线性叙事,起承转合。分为:第一幕(开端)交代背景、人设和冲突触发;第二幕(发展)核心冲突升级,主角遭遇阻碍,是人物成长和情节铺垫关键;第三幕(高潮与结局)矛盾爆发并解决,情节收尾。",
  261. "作用域": []
  262. },
  263. {
  264. "item_name": "英雄之旅结构",
  265. "item_desc": "核心是“平凡人到英雄的蜕变”,适合成长弧光设计。分为三个阶段:启程(离开舒适区)、考验(挑战与社交、对抗反派)、归来(战胜危机获成长)。",
  266. "作用域": []
  267. },
  268. {
  269. "item_name": "非线性结构",
  270. "item_desc": "打破时间先后,通过时间拆解重组。常用手法包括闪回、插叙、倒叙、多视角切换。适用于制造悬念和多维度理解人物。",
  271. "作用域": []
  272. },
  273. {
  274. "item_name": "环形结构",
  275. "item_desc": "首尾呼应形成闭环。包含非循环类(场景台词呼应)和循环类(重复经历某段事件,如无限循环或宿命感设定)。",
  276. "作用域": []
  277. },
  278. {
  279. "item_name": "多线叙事结构",
  280. "item_desc": "多条独立故事线并行并在节点汇合。每条线有独立主角和冲突,通过切换提升剧情密度,适用于展现核心事件全貌或展现共同主题(如阶级、人性)。",
  281. "作用域": []
  282. },
  283. {
  284. "item_name": "嵌套式结构",
  285. "item_desc": "层层递进的套层结构(如戏中戏、梦中梦)。外层引出内层,内外层互为影响呼应。",
  286. "作用域": []
  287. },
  288. {
  289. "item_name": "反结构",
  290. "item_desc": "无结构或碎片化结构,抛弃线性逻辑和核心冲突。注重氛围营造、情绪表达和人性探讨,靠人物状态和细节描写。适配文艺片、实验性影片。",
  291. "作用域": []
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  306. {
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  308. "value": "剧本"
  309. },
  310. {
  311. "scope_type": "substance",
  312. "value": "情节设计"
  313. },
  314. {
  315. "scope_type": "form",
  316. "value": "三幕式结构"
  317. },
  318. {
  319. "scope_type": "form",
  320. "value": "英雄之旅"
  321. },
  322. {
  323. "scope_type": "form",
  324. "value": "非线性叙事"
  325. },
  326. {
  327. "scope_type": "form",
  328. "value": "环形结构"
  329. },
  330. {
  331. "scope_type": "form",
  332. "value": "多线叙事"
  333. },
  334. {
  335. "scope_type": "form",
  336. "value": "嵌套式结构"
  337. },
  338. {
  339. "scope_type": "form",
  340. "value": "反结构"
  341. },
  342. {
  343. "scope_type": "effect",
  344. "value": "剧情节奏"
  345. },
  346. {
  347. "scope_type": "effect",
  348. "value": "人物弧光"
  349. },
  350. {
  351. "scope_type": "intent",
  352. "value": "教学"
  353. }
  354. ],
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  358. "type": "str",
  359. "value": "脚本"
  360. },
  361. {
  362. "key": "概要",
  363. "type": "str",
  364. "value": "编剧常用的7种叙事结构及其核心逻辑和适用题材。"
  365. }
  366. ]
  367. },
  368. {
  369. "source": {
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  371. "source_type": "post",
  372. "title": "剧本创作:理解前提、人物、冲突",
  373. "author": "拾意",
  374. "source_metadata": {
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  376. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  377. }
  378. },
  379. "title": "剧本前提的构成公式",
  380. "content": {
  381. "name": "剧本前提的构成公式",
  382. "kind": "多维关系",
  383. "维度拆分规则": null,
  384. "body": [
  385. {
  386. "item_name": "前提构成成分",
  387. "item_desc": "由『作者立场+人物+冲突+结论』构成。其本质是指称主题、论题、基本思想等,指引剧本达到目标。可以通过结局倒推,且情感可以决定前提。",
  388. "作用域": []
  389. }
  390. ]
  391. },
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  410. },
  411. {
  412. "scope_type": "effect",
  413. "value": "主旨指引"
  414. },
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  430. }
  431. ]
  432. },
  433. {
  434. "source": {
  435. "id": "xhs_67e2e39b0000000003028ff0",
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  437. "title": "剧本创作:理解前提、人物、冲突",
  438. "author": "拾意",
  439. "source_metadata": {
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  441. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  442. }
  443. },
  444. "title": "人物构成的三维度模型",
  445. "content": {
  446. "name": "人物构成的三维度模型",
  447. "kind": "多维关系",
  448. "维度拆分规则": null,
  449. "body": [
  450. {
  451. "item_name": "生理维度",
  452. "item_desc": "包含性别、年龄、外表以及遗传特征等。在重要性排序中位列第一。",
  453. "作用域": []
  454. },
  455. {
  456. "item_name": "社会维度",
  457. "item_desc": "包含阶层、职业、教育、家庭、社交等。在重要性排序中位列第二。",
  458. "作用域": []
  459. },
  460. {
  461. "item_name": "心理维度",
  462. "item_desc": "包含道德标准、志向、挫折、性格、态度等。是生理与社会的产物,重要性排序第三。",
  463. "作用域": []
  464. }
  465. ]
  466. },
  467. "dim_creations": [
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  469. ],
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  475. "scope_type": "substance",
  476. "value": "人物构成"
  477. },
  478. {
  479. "scope_type": "substance",
  480. "value": "生理特征"
  481. },
  482. {
  483. "scope_type": "substance",
  484. "value": "社会背景"
  485. },
  486. {
  487. "scope_type": "substance",
  488. "value": "心理特质"
  489. },
  490. {
  491. "scope_type": "form",
  492. "value": "三维度模型"
  493. },
  494. {
  495. "scope_type": "intent",
  496. "value": "刻画人物"
  497. }
  498. ],
  499. "custom_ext": [
  500. {
  501. "key": "业务阶段",
  502. "type": "str",
  503. "value": "脚本"
  504. },
  505. {
  506. "key": "概要",
  507. "type": "str",
  508. "value": "定义人物作为一个多维度综合产物的具体构成要素"
  509. }
  510. ]
  511. },
  512. {
  513. "source": {
  514. "id": "xhs_67e2e39b0000000003028ff0",
  515. "source_type": "post",
  516. "title": "剧本创作:理解前提、人物、冲突",
  517. "author": "拾意",
  518. "source_metadata": {
  519. "platform": "xiaohongshu",
  520. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  521. }
  522. },
  523. "title": "剧本冲突的四种类型",
  524. "content": {
  525. "name": "剧本冲突的四种类型",
  526. "kind": "子集",
  527. "维度拆分规则": "冲突的演进特征",
  528. "body": [
  529. {
  530. "item_name": "静态冲突",
  531. "item_desc": "人物无可见发展,缺乏创造升级冲突的能力时会出现此类冲突。",
  532. "作用域": []
  533. },
  534. {
  535. "item_name": "跳跃冲突",
  536. "item_desc": "当强迫人物作出与其本性不相符的行动时,冲突会产生不自然的跳跃。",
  537. "作用域": []
  538. },
  539. {
  540. "item_name": "缓慢升级冲突",
  541. "item_desc": "编剧不干预自然产生,是对立统一的人物的共同结果,最为推荐。",
  542. "作用域": []
  543. },
  544. {
  545. "item_name": "预示冲突",
  546. "item_desc": "即张力,是对冲突的允诺,用于维持观众吸引力。",
  547. "作用域": []
  548. }
  549. ]
  550. },
  551. "dim_creations": [
  552. "创作"
  553. ],
  554. "dim_attributes": [
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  556. ],
  557. "scopes": [
  558. {
  559. "scope_type": "substance",
  560. "value": "剧本冲突"
  561. },
  562. {
  563. "scope_type": "form",
  564. "value": "冲突分类"
  565. },
  566. {
  567. "scope_type": "effect",
  568. "value": "张力构建"
  569. },
  570. {
  571. "scope_type": "effect",
  572. "value": "吸引力"
  573. },
  574. {
  575. "scope_type": "feeling",
  576. "value": "期待感"
  577. },
  578. {
  579. "scope_type": "intent",
  580. "value": "诊断剧情"
  581. }
  582. ],
  583. "custom_ext": [
  584. {
  585. "key": "业务阶段",
  586. "type": "str",
  587. "value": "脚本"
  588. },
  589. {
  590. "key": "概要",
  591. "type": "str",
  592. "value": "基于人物发展与行动逻辑划分的四种冲突形态"
  593. }
  594. ]
  595. },
  596. {
  597. "source": {
  598. "id": "xhs_67e2e39b0000000003028ff0",
  599. "source_type": "post",
  600. "title": "剧本创作:理解前提、人物、冲突",
  601. "author": "拾意",
  602. "source_metadata": {
  603. "platform": "xiaohongshu",
  604. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  605. }
  606. },
  607. "title": "冲突升级的原理与动力",
  608. "content": "冲突是行动的源泉,其本质由生活环境和社会状况构成。有效的冲突源于‘对立统一’:必须让具备强烈意志力(名誉、金钱、复仇等需求)的主使人物与同样强大且无情的对立人物相遇。冲突的推进模式是‘攻击—反击’,只有势均力敌的对手通过不断的决策(互为因果)产生反应,才能驱动冲突不断升级并自然走向高潮。",
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  610. "创作"
  611. ],
  612. "dim_attributes": [
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  614. ],
  615. "scopes": [
  616. {
  617. "scope_type": "substance",
  618. "value": "冲突升级"
  619. },
  620. {
  621. "scope_type": "substance",
  622. "value": "对立统一"
  623. },
  624. {
  625. "scope_type": "substance",
  626. "value": "人物意志力"
  627. },
  628. {
  629. "scope_type": "effect",
  630. "value": "情节"
  631. },
  632. {
  633. "scope_type": "effect",
  634. "value": "攻击反击模式"
  635. },
  636. {
  637. "scope_type": "intent",
  638. "value": "强化戏剧性"
  639. }
  640. ],
  641. "custom_ext": [
  642. {
  643. "key": "业务阶段",
  644. "type": "str",
  645. "value": "脚本"
  646. }
  647. ]
  648. },
  649. {
  650. "source": {
  651. "id": "xhs_67e2e39b0000000003028ff0",
  652. "source_type": "post",
  653. "title": "剧本创作:理解前提、人物、冲突",
  654. "author": "拾意",
  655. "source_metadata": {
  656. "platform": "xiaohongshu",
  657. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  658. }
  659. },
  660. "title": "剧本切入与节奏构思法",
  661. "content": "目标:确定剧本的起始点并梳理剧情节奏点\n步骤1\n 输入:初步的故事创意或灵感\n 方法:寻找切入点:必须选择一个‘决定点’或‘准备做出决定的点’。例:『通常在导致危机或人生转折的点切入』。\n 产出:剧本的切入位置(决定点)\n步骤2\n 输入:← s1 的剧本切入位置(决定点)\n 方法:配置过渡与危机:使用过渡(小冲突)使人物从一种状态进入另一种;重大决定构成转折点,产生危机。\n 产出:含过渡与危机的剧情链条\n步骤3\n 输入:← s2 的剧情链条\n 方法:推向高潮与结局:由危机预示高潮,最终通过前提的逻辑得出结局。\n 产出:完整的剧情结构规划(含高潮与结局)",
  662. "dim_creations": [
  663. "创作"
  664. ],
  665. "dim_attributes": [
  666. "how工序"
  667. ],
  668. "scopes": [
  669. {
  670. "scope_type": "substance",
  671. "value": "切入点"
  672. },
  673. {
  674. "scope_type": "substance",
  675. "value": "危机时刻"
  676. },
  677. {
  678. "scope_type": "effect",
  679. "value": "情节起始"
  680. },
  681. {
  682. "scope_type": "intent",
  683. "value": "规划开篇"
  684. },
  685. {
  686. "scope_type": "substance",
  687. "value": "剧情过渡"
  688. },
  689. {
  690. "scope_type": "substance",
  691. "value": "转折点"
  692. },
  693. {
  694. "scope_type": "effect",
  695. "value": "节奏控制"
  696. },
  697. {
  698. "scope_type": "effect",
  699. "value": "状态转换"
  700. },
  701. {
  702. "scope_type": "intent",
  703. "value": "连接剧情"
  704. },
  705. {
  706. "scope_type": "substance",
  707. "value": "高潮"
  708. },
  709. {
  710. "scope_type": "substance",
  711. "value": "结局"
  712. },
  713. {
  714. "scope_type": "form",
  715. "value": "剧情结构"
  716. },
  717. {
  718. "scope_type": "effect",
  719. "value": "情节收束"
  720. },
  721. {
  722. "scope_type": "intent",
  723. "value": "完成叙事"
  724. }
  725. ],
  726. "custom_ext": [
  727. {
  728. "key": "业务阶段",
  729. "type": "str",
  730. "value": "脚本"
  731. },
  732. {
  733. "key": "创作阶段",
  734. "type": "str",
  735. "value": "结构"
  736. },
  737. {
  738. "key": "动作",
  739. "type": "str",
  740. "value": "确定切入点"
  741. },
  742. {
  743. "key": "动作",
  744. "type": "str",
  745. "value": "节奏排布"
  746. },
  747. {
  748. "key": "动作",
  749. "type": "str",
  750. "value": "完成大纲"
  751. }
  752. ]
  753. },
  754. {
  755. "source": {
  756. "id": "xhs_680659e8000000001a007a11",
  757. "source_type": "post",
  758. "title": "故事设计原理拆解学习",
  759. "author": "拾意",
  760. "source_metadata": {
  761. "platform": "xiaohongshu",
  762. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  763. }
  764. },
  765. "title": "场景分析五步程序",
  766. "content": "目标:通过五个步骤对单个场景进行深度分析与定稿\n步骤1\n 输入:原始场景构思\n 方法:明确该场景中人物的具体目标以及阻碍目标的对抗力量。\n 产出:场景冲突定义\n步骤2\n 输入:← s1 的场景冲突定义\n 方法:识别并标注场景开始处的核心价值状态(如:生命/死亡、爱/恨等正负面状态)。\n 产出:开篇价值状态\n步骤3\n 输入:← s2 的开篇价值状态\n 方法:将场景细化为“动作/反应”的细微交流环节。\n 产出:场景节拍清单\n步骤4\n 输入:← s3 的场景节拍清单\n 方法:标注场景结束时的价值状态,并与开篇价值进行对比,确认是否发生了转变。\n 产出:结尾价值对比\n步骤5\n 输入:← s4 的结尾价值对比\n 方法:对所有节拍进行总结,并精准找出发生转折的点。\n 产出:场景分析总结与转折点定位",
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  770. "dim_attributes": [
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  772. ],
  773. "scopes": [
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  775. "scope_type": "substance",
  776. "value": "人物目标"
  777. },
  778. {
  779. "scope_type": "substance",
  780. "value": "对抗力量"
  781. },
  782. {
  783. "scope_type": "effect",
  784. "value": "冲突设置"
  785. },
  786. {
  787. "scope_type": "intent",
  788. "value": "界定冲突"
  789. },
  790. {
  791. "scope_type": "substance",
  792. "value": "核心价值状态"
  793. },
  794. {
  795. "scope_type": "effect",
  796. "value": "状态量化"
  797. },
  798. {
  799. "scope_type": "intent",
  800. "value": "建立基准"
  801. },
  802. {
  803. "scope_type": "substance",
  804. "value": "动作反应"
  805. },
  806. {
  807. "scope_type": "form",
  808. "value": "场景节拍"
  809. },
  810. {
  811. "scope_type": "effect",
  812. "value": "颗粒度拆解"
  813. },
  814. {
  815. "scope_type": "intent",
  816. "value": "细化过程"
  817. },
  818. {
  819. "scope_type": "substance",
  820. "value": "价值转变"
  821. },
  822. {
  823. "scope_type": "effect",
  824. "value": "对比分析"
  825. },
  826. {
  827. "scope_type": "intent",
  828. "value": "验证有效性"
  829. },
  830. {
  831. "scope_type": "substance",
  832. "value": "转折点"
  833. },
  834. {
  835. "scope_type": "effect",
  836. "value": "结构总结"
  837. },
  838. {
  839. "scope_type": "intent",
  840. "value": "定位核心"
  841. }
  842. ],
  843. "custom_ext": [
  844. {
  845. "key": "业务阶段",
  846. "type": "str",
  847. "value": "脚本"
  848. },
  849. {
  850. "key": "创作阶段",
  851. "type": "str",
  852. "value": "构思"
  853. },
  854. {
  855. "key": "创作阶段",
  856. "type": "str",
  857. "value": "结构"
  858. },
  859. {
  860. "key": "创作阶段",
  861. "type": "str",
  862. "value": "打磨"
  863. },
  864. {
  865. "key": "动作",
  866. "type": "str",
  867. "value": "确定冲突"
  868. },
  869. {
  870. "key": "动作",
  871. "type": "str",
  872. "value": "标注开篇价值"
  873. },
  874. {
  875. "key": "动作",
  876. "type": "str",
  877. "value": "分解节拍"
  878. },
  879. {
  880. "key": "动作",
  881. "type": "str",
  882. "value": "标注结尾价值"
  883. },
  884. {
  885. "key": "动作",
  886. "type": "str",
  887. "value": "概述节拍并标注转折点"
  888. }
  889. ]
  890. },
  891. {
  892. "source": {
  893. "id": "xhs_680659e8000000001a007a11",
  894. "source_type": "post",
  895. "title": "故事设计原理拆解学习",
  896. "author": "拾意",
  897. "source_metadata": {
  898. "platform": "xiaohongshu",
  899. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  900. }
  901. },
  902. "title": "故事五部分构成序列",
  903. "content": {
  904. "name": "故事五部分构成序列",
  905. "kind": "序列",
  906. "维度拆分规则": null,
  907. "body": [
  908. {
  909. "item_name": "阐述",
  910. "item_desc": "故事的背景交代部分。",
  911. "作用域": []
  912. },
  913. {
  914. "item_name": "激励事件",
  915. "item_desc": "打破平衡、激发欲望的诱发事件。分为随机(巧合)和有因(抉择)两种,通常在故事前1/4发生。",
  916. "作用域": []
  917. },
  918. {
  919. "item_name": "进展纠葛",
  920. "item_desc": "由于抗力产生的冲突(上升动作)。",
  921. "作用域": []
  922. },
  923. {
  924. "item_name": "危机/高潮",
  925. "item_desc": "危机是情节突转,高潮是问题的最终解决。",
  926. "作用域": []
  927. },
  928. {
  929. "item_name": "结局",
  930. "item_desc": "故事的下降动作与收尾。",
  931. "作用域": []
  932. }
  933. ]
  934. },
  935. "dim_creations": [
  936. "创作"
  937. ],
  938. "dim_attributes": [
  939. "what构成"
  940. ],
  941. "scopes": [
  942. {
  943. "scope_type": "substance",
  944. "value": "激励事件"
  945. },
  946. {
  947. "scope_type": "substance",
  948. "value": "进展纠葛"
  949. },
  950. {
  951. "scope_type": "substance",
  952. "value": "危机高潮"
  953. },
  954. {
  955. "scope_type": "form",
  956. "value": "五部分序列"
  957. },
  958. {
  959. "scope_type": "form",
  960. "value": "线性结构"
  961. },
  962. {
  963. "scope_type": "effect",
  964. "value": "情节铺排"
  965. },
  966. {
  967. "scope_type": "intent",
  968. "value": "构建剧作架构"
  969. }
  970. ],
  971. "custom_ext": [
  972. {
  973. "key": "业务阶段",
  974. "type": "str",
  975. "value": "脚本"
  976. },
  977. {
  978. "key": "概要",
  979. "type": "str",
  980. "value": "故事在时间维度上由五个核心部分线性排列而成。"
  981. }
  982. ]
  983. },
  984. {
  985. "source": {
  986. "id": "xhs_680659e8000000001a007a11",
  987. "source_type": "post",
  988. "title": "故事设计原理拆解学习",
  989. "author": "拾意",
  990. "source_metadata": {
  991. "platform": "xiaohongshu",
  992. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  993. }
  994. },
  995. "title": "故事冲突的三种类型",
  996. "content": {
  997. "name": "故事冲突的三种类型",
  998. "kind": "子集",
  999. "维度拆分规则": "冲突范围",
  1000. "body": [
  1001. {
  1002. "item_name": "内心冲突",
  1003. "item_desc": "人物自身内部的挣扎。",
  1004. "作用域": []
  1005. },
  1006. {
  1007. "item_name": "个人冲突",
  1008. "item_desc": "人与人之间的直接对抗。",
  1009. "作用域": []
  1010. },
  1011. {
  1012. "item_name": "个人-外界冲突",
  1013. "item_desc": "人与社会、自然或未知环境的冲突。",
  1014. "作用域": []
  1015. }
  1016. ]
  1017. },
  1018. "dim_creations": [
  1019. "创作"
  1020. ],
  1021. "dim_attributes": [
  1022. "what构成"
  1023. ],
  1024. "scopes": [
  1025. {
  1026. "scope_type": "substance",
  1027. "value": "内心冲突"
  1028. },
  1029. {
  1030. "scope_type": "substance",
  1031. "value": "个人冲突"
  1032. },
  1033. {
  1034. "scope_type": "substance",
  1035. "value": "社会环境冲突"
  1036. },
  1037. {
  1038. "scope_type": "effect",
  1039. "value": "对抗力分类"
  1040. },
  1041. {
  1042. "scope_type": "intent",
  1043. "value": "拓展冲突维度"
  1044. }
  1045. ],
  1046. "custom_ext": [
  1047. {
  1048. "key": "业务阶段",
  1049. "type": "str",
  1050. "value": "灵感"
  1051. },
  1052. {
  1053. "key": "业务阶段",
  1054. "type": "str",
  1055. "value": "脚本"
  1056. },
  1057. {
  1058. "key": "概要",
  1059. "type": "str",
  1060. "value": "按冲突发生的领域划分故事对抗力的来源。"
  1061. }
  1062. ]
  1063. },
  1064. {
  1065. "source": {
  1066. "id": "xhs_680659e8000000001a007a11",
  1067. "source_type": "post",
  1068. "title": "故事设计原理拆解学习",
  1069. "author": "拾意",
  1070. "source_metadata": {
  1071. "platform": "xiaohongshu",
  1072. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  1073. }
  1074. },
  1075. "title": "转折点的四重效果",
  1076. "content": {
  1077. "name": "转折点的四重效果",
  1078. "kind": "多维关系",
  1079. "维度拆分规则": null,
  1080. "body": [
  1081. {
  1082. "item_name": "惊奇",
  1083. "item_desc": "出乎意料的效果。",
  1084. "作用域": []
  1085. },
  1086. {
  1087. "item_name": "增强好奇心",
  1088. "item_desc": "引导观众对后续发展的探索欲。",
  1089. "作用域": []
  1090. },
  1091. {
  1092. "item_name": "见识",
  1093. "item_desc": "提供新的洞察。 ",
  1094. "作用域": []
  1095. },
  1096. {
  1097. "item_name": "新方向",
  1098. "item_desc": "改变故事的走向。",
  1099. "作用域": []
  1100. }
  1101. ]
  1102. },
  1103. "dim_creations": [
  1104. "创作"
  1105. ],
  1106. "dim_attributes": [
  1107. "what构成"
  1108. ],
  1109. "scopes": [
  1110. {
  1111. "scope_type": "feeling",
  1112. "value": "惊奇感"
  1113. },
  1114. {
  1115. "scope_type": "feeling",
  1116. "value": "好奇心"
  1117. },
  1118. {
  1119. "scope_type": "feeling",
  1120. "value": "洞察感"
  1121. },
  1122. {
  1123. "scope_type": "effect",
  1124. "value": "叙事突转"
  1125. },
  1126. {
  1127. "scope_type": "intent",
  1128. "value": "强化观众体验"
  1129. }
  1130. ],
  1131. "custom_ext": [
  1132. {
  1133. "key": "业务阶段",
  1134. "type": "str",
  1135. "value": "脚本"
  1136. },
  1137. {
  1138. "key": "概要",
  1139. "type": "str",
  1140. "value": "场景中发生转折时应当带给观众的四种心理感受。"
  1141. }
  1142. ]
  1143. },
  1144. {
  1145. "source": {
  1146. "id": "xhs_680659e8000000001a007a11",
  1147. "source_type": "post",
  1148. "title": "故事设计原理拆解学习",
  1149. "author": "拾意",
  1150. "source_metadata": {
  1151. "platform": "xiaohongshu",
  1152. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  1153. }
  1154. },
  1155. "title": "真正选择的“两难”原理",
  1156. "content": "真正的选择必须是两难之择,即在不可调和的两善中取其一,或在两恶中取其轻。这种危机时刻是故事中最高压、最紧张的时刻,不仅能制造强烈的冲突,还能揭示人物的深层性格。",
  1157. "dim_creations": [
  1158. "创作"
  1159. ],
  1160. "dim_attributes": [
  1161. "why原理"
  1162. ],
  1163. "scopes": [
  1164. {
  1165. "scope_type": "substance",
  1166. "value": "两难抉择"
  1167. },
  1168. {
  1169. "scope_type": "substance",
  1170. "value": "人物性格"
  1171. },
  1172. {
  1173. "scope_type": "feeling",
  1174. "value": "高压紧张感"
  1175. },
  1176. {
  1177. "scope_type": "effect",
  1178. "value": "性格揭示"
  1179. },
  1180. {
  1181. "scope_type": "intent",
  1182. "value": "制造极致冲突"
  1183. }
  1184. ],
  1185. "custom_ext": [
  1186. {
  1187. "key": "业务阶段",
  1188. "type": "str",
  1189. "value": "脚本"
  1190. }
  1191. ]
  1192. },
  1193. {
  1194. "source": {
  1195. "id": "xhs_680659e8000000001a007a11",
  1196. "source_type": "post",
  1197. "title": "故事设计原理拆解学习",
  1198. "author": "拾意",
  1199. "source_metadata": {
  1200. "platform": "xiaohongshu",
  1201. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  1202. }
  1203. },
  1204. "title": "情感回报递减定理",
  1205. "content": "如果情感连续重复出现,其效果会随着时间减少。因此在创作中需要通过价值的正面与负面动态交替,来引导核心情感(快感与痛感)的转变,从而确保持续吸引观众。",
  1206. "dim_creations": [
  1207. "创作"
  1208. ],
  1209. "dim_attributes": [
  1210. "why原理"
  1211. ],
  1212. "scopes": [
  1213. {
  1214. "scope_type": "substance",
  1215. "value": "情感回报递减"
  1216. },
  1217. {
  1218. "scope_type": "substance",
  1219. "value": "正负价值交替"
  1220. },
  1221. {
  1222. "scope_type": "feeling",
  1223. "value": "快感"
  1224. },
  1225. {
  1226. "scope_type": "feeling",
  1227. "value": "痛感"
  1228. },
  1229. {
  1230. "scope_type": "effect",
  1231. "value": "动态节奏控制"
  1232. },
  1233. {
  1234. "scope_type": "intent",
  1235. "value": "维持观众注意力"
  1236. }
  1237. ],
  1238. "custom_ext": [
  1239. {
  1240. "key": "业务阶段",
  1241. "type": "str",
  1242. "value": "脚本"
  1243. }
  1244. ]
  1245. },
  1246. {
  1247. "source": {
  1248. "id": "xhs_67e4bdf50000000006028a59",
  1249. "source_type": "post",
  1250. "title": "只要学会这几样,写短视频脚本真的不难❗️",
  1251. "author": "海狸教自媒体运营",
  1252. "source_metadata": {
  1253. "platform": "xiaohongshu",
  1254. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
  1255. }
  1256. },
  1257. "title": "短视频脚本创作流",
  1258. "content": "目标:从确定选题到完成一份包含视听细节的脚本\n步骤1\n 输入:创作意向/原始素材\n 方法:依据创作目标确定选题。例:『确定选题』\n 产出:确定的选题\n步骤2\n 输入:← s1 的〈确定的选题〉\n 方法:围绕选题搭建核心框架,明确人物、场景和事件。例:『搭建框架(人物、场景、事件)』\n 产出:脚本框架(含人物、场景、事件)\n步骤3\n 输入:← s2 的〈脚本框架(含人物、场景、事件)〉\n 方法:将框架细化为镜头级语言。填充:镜号、拍摄场景、画面内容描述、拍摄技巧、字幕、音乐音效、时长建议。例:『细节完善』\n 产出:分镜头脚本成品",
  1259. "dim_creations": [
  1260. "创作"
  1261. ],
  1262. "dim_attributes": [
  1263. "how工序"
  1264. ],
  1265. "scopes": [
  1266. {
  1267. "scope_type": "substance",
  1268. "value": "短视频选题"
  1269. },
  1270. {
  1271. "scope_type": "effect",
  1272. "value": "目标拆解"
  1273. },
  1274. {
  1275. "scope_type": "intent",
  1276. "value": "规划"
  1277. },
  1278. {
  1279. "scope_type": "substance",
  1280. "value": "脚本框架"
  1281. },
  1282. {
  1283. "scope_type": "substance",
  1284. "value": "叙事要素"
  1285. },
  1286. {
  1287. "scope_type": "effect",
  1288. "value": "结构搭建"
  1289. },
  1290. {
  1291. "scope_type": "substance",
  1292. "value": "镜头语言"
  1293. },
  1294. {
  1295. "scope_type": "substance",
  1296. "value": "制作细节"
  1297. },
  1298. {
  1299. "scope_type": "form",
  1300. "value": "分镜头脚本"
  1301. },
  1302. {
  1303. "scope_type": "effect",
  1304. "value": "执行细化"
  1305. },
  1306. {
  1307. "scope_type": "intent",
  1308. "value": "教学"
  1309. }
  1310. ],
  1311. "custom_ext": [
  1312. {
  1313. "key": "业务阶段",
  1314. "type": "str",
  1315. "value": "脚本"
  1316. },
  1317. {
  1318. "key": "创作阶段",
  1319. "type": "str",
  1320. "value": "定向"
  1321. },
  1322. {
  1323. "key": "创作阶段",
  1324. "type": "str",
  1325. "value": "构思"
  1326. },
  1327. {
  1328. "key": "创作阶段",
  1329. "type": "str",
  1330. "value": "结构"
  1331. },
  1332. {
  1333. "key": "动作",
  1334. "type": "str",
  1335. "value": "确定选题"
  1336. },
  1337. {
  1338. "key": "动作",
  1339. "type": "str",
  1340. "value": "搭建框架"
  1341. },
  1342. {
  1343. "key": "动作",
  1344. "type": "str",
  1345. "value": "细节完善"
  1346. }
  1347. ]
  1348. },
  1349. {
  1350. "source": {
  1351. "id": "xhs_67e4bdf50000000006028a59",
  1352. "source_type": "post",
  1353. "title": "只要学会这几样,写短视频脚本真的不难❗️",
  1354. "author": "海狸教自媒体运营",
  1355. "source_metadata": {
  1356. "platform": "xiaohongshu",
  1357. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
  1358. }
  1359. },
  1360. "title": "视频分镜头要素表",
  1361. "content": {
  1362. "name": "视频分镜头要素表",
  1363. "kind": "多维关系",
  1364. "维度拆分规则": null,
  1365. "body": [
  1366. {
  1367. "item_name": "镜号",
  1368. "item_desc": "标注镜头的先后序号",
  1369. "作用域": []
  1370. },
  1371. {
  1372. "item_name": "画面",
  1373. "item_desc": "描述视频的具体视觉画面内容",
  1374. "作用域": []
  1375. },
  1376. {
  1377. "item_name": "景别/角度",
  1378. "item_desc": "规定摄影机的拍摄距离与构图角度",
  1379. "作用域": []
  1380. },
  1381. {
  1382. "item_name": "时长",
  1383. "item_desc": "单个镜头的持续时间",
  1384. "作用域": []
  1385. },
  1386. {
  1387. "item_name": "视频文案",
  1388. "item_desc": "对应镜头的旁白、对白或台词",
  1389. "作用域": []
  1390. }
  1391. ]
  1392. },
  1393. "dim_creations": [
  1394. "创作"
  1395. ],
  1396. "dim_attributes": [
  1397. "what构成"
  1398. ],
  1399. "scopes": [
  1400. {
  1401. "scope_type": "substance",
  1402. "value": "分镜头要素"
  1403. },
  1404. {
  1405. "scope_type": "form",
  1406. "value": "分镜头表格"
  1407. },
  1408. {
  1409. "scope_type": "effect",
  1410. "value": "规范信息"
  1411. },
  1412. {
  1413. "scope_type": "intent",
  1414. "value": "科普"
  1415. }
  1416. ],
  1417. "custom_ext": [
  1418. {
  1419. "key": "业务阶段",
  1420. "type": "str",
  1421. "value": "脚本"
  1422. },
  1423. {
  1424. "key": "概要",
  1425. "type": "str",
  1426. "value": "一份标准的分镜头表格应包含的构成维度"
  1427. },
  1428. {
  1429. "key": "出自",
  1430. "type": "str",
  1431. "value": "短视频脚本创作流 第3步"
  1432. }
  1433. ]
  1434. },
  1435. {
  1436. "source": {
  1437. "id": "xhs_67e4bdf50000000006028a59",
  1438. "source_type": "post",
  1439. "title": "只要学会这几样,写短视频脚本真的不难❗️",
  1440. "author": "海狸教自媒体运营",
  1441. "source_metadata": {
  1442. "platform": "xiaohongshu",
  1443. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
  1444. }
  1445. },
  1446. "title": "常用的六种摄影构图法",
  1447. "content": {
  1448. "name": "常用的六种摄影构图法",
  1449. "kind": "子集",
  1450. "维度拆分规则": "布局逻辑",
  1451. "body": [
  1452. {
  1453. "item_name": "水平线构图",
  1454. "item_desc": "利用地平线等水平元素,使画面稳定宽广",
  1455. "作用域": []
  1456. },
  1457. {
  1458. "item_name": "对角线构图",
  1459. "item_desc": "利用倾斜线条引导视线,增加动感,吸引注意力",
  1460. "作用域": []
  1461. },
  1462. {
  1463. "item_name": "中心构图",
  1464. "item_desc": "将主体放于正中心,使主体非常突出",
  1465. "作用域": []
  1466. },
  1467. {
  1468. "item_name": "框式构图",
  1469. "item_desc": "利用周边的元素形成框架,产生穿透感或神秘感",
  1470. "作用域": []
  1471. },
  1472. {
  1473. "item_name": "九宫格构图",
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  2035. "key": "业务阶段",
  2036. "type": "str",
  2037. "value": "灵感"
  2038. },
  2039. {
  2040. "key": "业务阶段",
  2041. "type": "str",
  2042. "value": "脚本"
  2043. },
  2044. {
  2045. "key": "概要",
  2046. "type": "str",
  2047. "value": "针对海外Reels视频创作的三种可迁移的爆款创意表现形式。"
  2048. }
  2049. ]
  2050. }
  2051. ]