| 1234567891011121314151617181920212223242526272829303132333435363738394041424344454647484950515253545556575859606162636465666768697071727374757677787980818283848586878889909192939495969798991001011021031041051061071081091101111121131141151161171181191201211221231241251261271281291301311321331341351361371381391401411421431441451461471481491501511521531541551561571581591601611621631641651661671681691701711721731741751761771781791801811821831841851861871881891901911921931941951961971981992002012022032042052062072082092102112122132142152162172182192202212222232242252262272282292302312322332342352362372382392402412422432442452462472482492502512522532542552562572582592602612622632642652662672682692702712722732742752762772782792802812822832842852862872882892902912922932942952962972982993003013023033043053063073083093103113123133143153163173183193203213223233243253263273283293303313323333343353363373383393403413423433443453463473483493503513523533543553563573583593603613623633643653663673683693703713723733743753763773783793803813823833843853863873883893903913923933943953963973983994004014024034044054064074084094104114124134144154164174184194204214224234244254264274284294304314324334344354364374384394404414424434444454464474484494504514524534544554564574584594604614624634644654664674684694704714724734744754764774784794804814824834844854864874884894904914924934944954964974984995005015025035045055065075085095105115125135145155165175185195205215225235245255265275285295305315325335345355365375385395405415425435445455465475485495505515525535545555565575585595605615625635645655665675685695705715725735745755765775785795805815825835845855865875885895905915925935945955965975985996006016026036046056066076086096106116126136146156166176186196206216226236246256266276286296306316326336346356366376386396406416426436446456466476486496506516526536546556566576586596606616626636646656666676686696706716726736746756766776786796806816826836846856866876886896906916926936946956966976986997007017027037047057067077087097107117127137147157167177187197207217227237247257267277287297307317327337347357367377387397407417427437447457467477487497507517527537547557567577587597607617627637647657667677687697707717727737747757767777787797807817827837847857867877887897907917927937947957967977987998008018028038048058068078088098108118128138148158168178188198208218228238248258268278288298308318328338348358368378388398408418428438448458468478488498508518528538548558568578588598608618628638648658668678688698708718728738748758768778788798808818828838848858868878888898908918928938948958968978988999009019029039049059069079089099109119129139149159169179189199209219229239249259269279289299309319329339349359369379389399409419429439449459469479489499509519529539549559569579589599609619629639649659669679689699709719729739749759769779789799809819829839849859869879889899909919929939949959969979989991000100110021003100410051006100710081009101010111012101310141015101610171018101910201021102210231024102510261027102810291030103110321033103410351036103710381039104010411042104310441045104610471048104910501051105210531054105510561057105810591060106110621063106410651066106710681069107010711072107310741075107610771078107910801081108210831084108510861087108810891090109110921093109410951096109710981099110011011102110311041105110611071108110911101111111211131114111511161117111811191120112111221123112411251126112711281129113011311132113311341135113611371138113911401141114211431144114511461147114811491150115111521153115411551156115711581159116011611162116311641165116611671168116911701171117211731174117511761177117811791180118111821183118411851186118711881189119011911192119311941195119611971198119912001201120212031204120512061207120812091210121112121213121412151216121712181219122012211222122312241225122612271228122912301231123212331234123512361237123812391240124112421243124412451246124712481249125012511252125312541255125612571258125912601261126212631264126512661267126812691270127112721273127412751276127712781279128012811282128312841285128612871288128912901291129212931294129512961297129812991300130113021303130413051306130713081309131013111312131313141315131613171318131913201321132213231324132513261327132813291330133113321333133413351336133713381339134013411342134313441345134613471348134913501351135213531354135513561357135813591360136113621363136413651366136713681369137013711372137313741375137613771378137913801381138213831384138513861387138813891390139113921393139413951396139713981399140014011402140314041405140614071408140914101411141214131414141514161417141814191420142114221423142414251426142714281429143014311432143314341435143614371438143914401441144214431444144514461447144814491450145114521453145414551456145714581459146014611462146314641465146614671468146914701471147214731474147514761477147814791480148114821483148414851486148714881489149014911492149314941495149614971498149915001501150215031504150515061507150815091510151115121513151415151516151715181519152015211522152315241525152615271528152915301531153215331534153515361537153815391540154115421543154415451546154715481549155015511552155315541555155615571558155915601561156215631564156515661567156815691570157115721573157415751576157715781579158015811582158315841585158615871588158915901591159215931594159515961597159815991600160116021603160416051606160716081609161016111612161316141615161616171618161916201621162216231624162516261627162816291630163116321633163416351636163716381639164016411642164316441645164616471648164916501651165216531654165516561657165816591660166116621663166416651666166716681669167016711672167316741675167616771678167916801681168216831684168516861687168816891690169116921693169416951696169716981699170017011702170317041705170617071708170917101711171217131714171517161717171817191720172117221723172417251726172717281729173017311732173317341735173617371738173917401741174217431744174517461747174817491750175117521753175417551756175717581759176017611762176317641765176617671768176917701771177217731774177517761777177817791780178117821783178417851786178717881789179017911792179317941795179617971798179918001801180218031804180518061807180818091810181118121813181418151816181718181819182018211822182318241825182618271828182918301831183218331834183518361837183818391840184118421843184418451846184718481849185018511852185318541855185618571858185918601861186218631864186518661867186818691870187118721873187418751876187718781879188018811882188318841885188618871888188918901891189218931894189518961897189818991900190119021903190419051906190719081909191019111912191319141915191619171918191919201921192219231924192519261927192819291930193119321933193419351936193719381939194019411942194319441945194619471948194919501951195219531954195519561957195819591960196119621963196419651966196719681969197019711972197319741975197619771978197919801981198219831984198519861987198819891990199119921993199419951996199719981999200020012002200320042005200620072008200920102011201220132014201520162017201820192020202120222023202420252026202720282029203020312032203320342035203620372038203920402041204220432044204520462047204820492050205120522053205420552056205720582059206020612062206320642065206620672068206920702071207220732074207520762077207820792080208120822083208420852086208720882089209020912092209320942095209620972098209921002101210221032104210521062107210821092110211121122113211421152116211721182119212021212122212321242125212621272128212921302131213221332134213521362137213821392140214121422143214421452146214721482149215021512152215321542155215621572158215921602161216221632164216521662167216821692170217121722173217421752176217721782179218021812182218321842185218621872188218921902191219221932194219521962197219821992200220122022203220422052206220722082209221022112212221322142215221622172218221922202221222222232224222522262227222822292230223122322233223422352236223722382239224022412242224322442245224622472248224922502251225222532254225522562257225822592260226122622263226422652266226722682269227022712272227322742275227622772278227922802281228222832284228522862287228822892290229122922293229422952296229722982299230023012302230323042305230623072308230923102311231223132314231523162317231823192320232123222323232423252326232723282329233023312332233323342335233623372338233923402341234223432344234523462347234823492350235123522353235423552356235723582359236023612362236323642365236623672368236923702371237223732374237523762377237823792380238123822383238423852386238723882389239023912392239323942395239623972398239924002401240224032404240524062407240824092410241124122413241424152416241724182419242024212422242324242425242624272428242924302431243224332434243524362437243824392440244124422443244424452446244724482449245024512452245324542455245624572458245924602461246224632464246524662467246824692470247124722473247424752476247724782479248024812482248324842485248624872488248924902491249224932494249524962497249824992500250125022503250425052506250725082509251025112512251325142515251625172518251925202521252225232524252525262527252825292530253125322533253425352536253725382539254025412542254325442545254625472548254925502551255225532554255525562557255825592560256125622563256425652566256725682569257025712572257325742575257625772578257925802581258225832584258525862587258825892590259125922593259425952596259725982599260026012602260326042605260626072608260926102611261226132614261526162617261826192620262126222623262426252626262726282629263026312632263326342635263626372638263926402641264226432644264526462647264826492650265126522653265426552656265726582659266026612662266326642665266626672668266926702671267226732674267526762677267826792680268126822683268426852686268726882689269026912692269326942695269626972698269927002701270227032704270527062707270827092710271127122713271427152716271727182719272027212722272327242725272627272728272927302731273227332734273527362737273827392740274127422743274427452746274727482749275027512752275327542755275627572758275927602761276227632764276527662767276827692770277127722773277427752776277727782779278027812782278327842785278627872788278927902791279227932794279527962797279827992800280128022803280428052806280728082809281028112812281328142815281628172818281928202821282228232824282528262827282828292830283128322833283428352836283728382839284028412842284328442845284628472848284928502851285228532854285528562857285828592860286128622863286428652866286728682869287028712872287328742875287628772878287928802881288228832884288528862887288828892890289128922893289428952896289728982899290029012902290329042905290629072908290929102911291229132914291529162917291829192920292129222923292429252926292729282929293029312932293329342935293629372938293929402941294229432944294529462947294829492950295129522953295429552956295729582959296029612962296329642965296629672968296929702971297229732974297529762977297829792980298129822983298429852986298729882989299029912992299329942995299629972998299930003001300230033004300530063007300830093010301130123013301430153016301730183019302030213022302330243025302630273028302930303031303230333034303530363037303830393040304130423043304430453046304730483049305030513052305330543055305630573058305930603061306230633064306530663067306830693070307130723073307430753076307730783079308030813082308330843085308630873088308930903091309230933094309530963097309830993100310131023103310431053106310731083109311031113112311331143115311631173118311931203121312231233124312531263127312831293130313131323133313431353136313731383139314031413142314331443145314631473148314931503151315231533154315531563157315831593160316131623163316431653166316731683169317031713172317331743175317631773178317931803181318231833184318531863187318831893190319131923193319431953196319731983199320032013202320332043205320632073208320932103211321232133214321532163217321832193220322132223223322432253226322732283229323032313232323332343235323632373238323932403241324232433244324532463247324832493250325132523253325432553256325732583259326032613262326332643265326632673268326932703271327232733274327532763277327832793280328132823283328432853286328732883289329032913292329332943295329632973298329933003301330233033304330533063307330833093310331133123313331433153316331733183319332033213322332333243325332633273328332933303331333233333334333533363337333833393340334133423343334433453346334733483349335033513352335333543355335633573358335933603361336233633364336533663367336833693370337133723373337433753376337733783379338033813382338333843385338633873388338933903391339233933394339533963397339833993400340134023403340434053406340734083409341034113412341334143415341634173418341934203421342234233424342534263427342834293430343134323433343434353436343734383439344034413442344334443445344634473448344934503451345234533454345534563457345834593460346134623463346434653466346734683469347034713472347334743475347634773478347934803481348234833484348534863487348834893490349134923493349434953496349734983499350035013502 |
- {
- "count": 7,
- "posts": [
- {
- "post_id": "699308fa0000000016009697",
- "source_id": "xhs_699308fa0000000016009697",
- "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "核心观点:真正能爆的选题,往往是你写完后感觉羞耻的。‘太正确’、‘太专业’的选题往往爆率低。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp"
- },
- {
- "index": 2,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp"
- },
- {
- "index": 3,
- "content": "选题判断逻辑:选题不能只经过大脑审核(信息密度),还要经过情绪审核。羞耻感是好选题的防伪标签。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp"
- },
- {
- "index": 4,
- "content": "羞耻感信号:写完后如果觉得‘别人会不会觉得我在装’、‘说得太直白了’,这种犹豫是好选题的信号。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp"
- },
- {
- "index": 5,
- "content": "羞耻感本质:触碰到了真实但平时大家不敢说出口、被社交礼仪包裹的内容,具有穿透力。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp"
- },
- {
- "index": 6,
- "content": "冒犯感选题:爆款选题常带有对‘正确共识’的冒犯,写作者感到的压力证明踩到了大众神经。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp"
- },
- {
- "index": 7,
- "content": "风险与无感关系:写作者的安全感等于观众的无感,没有风险等于没有情绪触发,难以产生转发。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp"
- },
- {
- "index": 8,
- "content": "选题对比原理:低播放内容在加固信念,爆款内容在撕裂‘圣经句’(如‘能力强一定会被看见’)。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp"
- },
- {
- "index": 9,
- "content": "实操逻辑:选题不是灵感而是机制,即找到圣经句崩塌的场景并撕开裂缝。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp"
- },
- {
- "index": 10,
- "content": "实操第一招:寻找正确共识的失灵瞬间。列出赛道共识并提问‘什么情况下按这话做反而越做越差’(如‘内容为王’失灵的场景)。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp"
- },
- {
- "index": 11,
- "content": "实操第二招:去评论区找‘但是’。在竞品爆款评论区寻找‘道理我都懂,但是……’的评论,那是现成的、经过市场验证的选题。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp"
- },
- {
- "index": 12,
- "content": "内容时代缺口:观众不缺正确答案,缺的是有人帮他们说出‘那个正确答案在你身上根本不好使’。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "爆款选题的羞耻感原理",
- "业务阶段": [
- "选题"
- ],
- "出处": [
- "卡片1",
- "卡片3",
- "卡片5",
- "卡片7",
- "卡片8"
- ],
- "主张": "好选题应具有‘羞耻感’与‘冒犯感’,其本质是触碰并撕裂大众习以为常的‘正确共识’。",
- "支撑": [
- {
- "小标题": "羞耻感的本质",
- "形式": "机制",
- "内容": "羞耻感源于内容触碰到了真实但平时大家不敢说出口、被社交礼仪包裹的内容。写作者的安全感往往等于观众的无感,没有风险就意味着没有情绪触发。"
- },
- {
- "小标题": "爆款与普通内容的区别",
- "形式": "对照",
- "条目": [
- {
- "词": "低播放内容",
- "说明": "在不断加固观众已有的信念和正确共识。"
- },
- {
- "词": "爆款内容",
- "说明": "在撕裂‘圣经句’(如‘能力强一定会被看见’),制造认知冲突或情绪波动。"
- }
- ]
- },
- {
- "小标题": "创作取舍",
- "形式": "取舍",
- "内容": "选题时应摒弃追求‘绝对正确’和‘专业包袱’的倾向。如果一个选题让你感到百分之百安全,说明它缺乏穿透力;若写完感到犹豫、怕被骂,反而是该选题具备爆款潜力的信号,应当坚持这种‘冒犯感’。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "选题拆解",
- "candidate": "选题拆解",
- "link": "新建",
- "score": 0.5644,
- "top": [
- {
- "name": "标题",
- "score": 0.5644,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "痛点问题",
- "score": 0.564,
- "path": "/理念/知识/商业/产品服务/痛点问题"
- },
- {
- "name": "行业分析",
- "score": 0.5569,
- "path": "/理念/知识/商业/行业分析"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "冒犯感",
- "candidate": "冒犯感",
- "link": "新建",
- "score": 0.5938,
- "top": [
- {
- "name": "厌恶反感",
- "score": 0.5938,
- "path": "/情感/共情/厌恶反感"
- },
- {
- "name": "情感",
- "score": 0.5689,
- "path": "/情感"
- },
- {
- "name": "共情",
- "score": 0.562,
- "path": "/情感/共情"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "羞耻感",
- "candidate": "羞耻感",
- "link": "新建",
- "score": 0.6268,
- "top": [
- {
- "name": "情感",
- "score": 0.6268,
- "path": "/情感"
- },
- {
- "name": "美感",
- "score": 0.6123,
- "path": "/情感/美感"
- },
- {
- "name": "共情",
- "score": 0.5855,
- "path": "/情感/共情"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "冲突感营造",
- "candidate": "冲突感营造",
- "link": "新建",
- "score": 0.6993,
- "top": [
- {
- "name": "氛围营造",
- "score": 0.6993,
- "path": "/表达/氛围营造"
- },
- {
- "name": "矛盾冲突",
- "score": 0.6926,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "情感张力",
- "score": 0.6599,
- "path": "/表达/论证说理/分析论证/对比反差/情感张力"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "制造爆款",
- "candidate": "制造爆款",
- "link": "新建",
- "score": 0.57,
- "top": [
- {
- "name": "裂变",
- "score": 0.57,
- "path": "/行为引导/裂变"
- },
- {
- "name": "种草推荐",
- "score": 0.5367,
- "path": "/行为引导/商业推广/种草推荐"
- },
- {
- "name": "商业推广",
- "score": 0.5196,
- "path": "/行为引导/商业推广"
- }
- ]
- }
- ]
- },
- {
- "id": "k2",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "好选题的情绪防伪信号清单",
- "业务阶段": [
- "选题"
- ],
- "出处": [
- "卡片4",
- "卡片6"
- ],
- "界定": "写作者在完成选题或初稿后产生的一系列心理压力反馈,是判断选题是否踩中大众神经的指标。",
- "kind": "选项",
- "主体": [
- {
- "小标题": "羞耻感信号表征",
- "形式": "清单",
- "条目": [
- {
- "词": "装逼预感",
- "说明": "担心别人看了会觉得自己在‘装’。",
- "选择线索": "当你觉得内容过于超前或打破常规认知时会出现。"
- },
- {
- "词": "直白焦虑",
- "说明": "感觉自己说得太直白了,没有余地。",
- "选择线索": "当内容直接撕开社会潜规则或社交流言时会出现。"
- },
- {
- "词": "冒犯压力",
- "说明": "感到可能会被骂,甚至感到压力。",
- "选择线索": "当观点明确挑战赛道大号的普遍共识时会出现。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "选题判别",
- "candidate": "选题判别",
- "link": "新建",
- "score": 0.5879,
- "top": [
- {
- "name": "评价判断",
- "score": 0.5879,
- "path": "/理念/知识/思想/概念范畴/性质属性/评价判断"
- },
- {
- "name": "认知思辨",
- "score": 0.5603,
- "path": "/理念/知识/思想/概念范畴/认知思辨"
- },
- {
- "name": "价值思辨",
- "score": 0.554,
- "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "信号清单",
- "candidate": "信号清单",
- "link": "新建",
- "score": 0.5918,
- "top": [
- {
- "name": "序号列举",
- "score": 0.5918,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举"
- },
- {
- "name": "条目列举",
- "score": 0.5573,
- "path": "/架构/逻辑/信息编排逻辑/条目列举"
- },
- {
- "name": "排名榜单",
- "score": 0.5562,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/排名榜单"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "社交焦虑感",
- "candidate": "社交焦虑感",
- "link": "新建",
- "score": 0.7057,
- "top": [
- {
- "name": "焦虑恐惧",
- "score": 0.7057,
- "path": "/情感/共情/焦虑恐惧"
- },
- {
- "name": "共情",
- "score": 0.5616,
- "path": "/情感/共情"
- },
- {
- "name": "情感",
- "score": 0.5614,
- "path": "/情感"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "选题自检",
- "candidate": "选题自检",
- "link": "新建",
- "score": 0.5054,
- "top": [
- {
- "name": "点题明旨",
- "score": 0.5054,
- "path": "/结构/叙事推进/开篇引入/直述开篇/点题明旨"
- },
- {
- "name": "逻辑自洽",
- "score": 0.5003,
- "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽"
- },
- {
- "name": "问题引入",
- "score": 0.4946,
- "path": "/结构/叙事推进/开篇引入/策略引入/问题引入"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "决策优化",
- "candidate": "决策优化",
- "link": "新建",
- "score": 0.5127,
- "top": [
- {
- "name": "信息扩散",
- "score": 0.5127,
- "path": "/信息传递/信息扩散"
- },
- {
- "name": "行为引导",
- "score": 0.4975,
- "path": "/行为引导"
- },
- {
- "name": "分析",
- "score": 0.4966,
- "path": "/信息传递/知识传递/分析"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "挖掘爆款选题的两大路径",
- "业务阶段": [
- "选题"
- ],
- "出处": [
- "卡片10",
- "卡片11"
- ],
- "界定": "基于机制而非灵感,通过寻找共识裂缝来锁定高价值选题的方法。",
- "kind": "选项",
- "主体": [
- {
- "小标题": "路径一:共识失灵法",
- "形式": "定义",
- "内容": "针对赛道内的‘圣经句’(核心共识),寻找其失效的具体场景。例:写赛道大号都认同的‘内容为王’,改为寻找‘内容为王不仅没用反而变差’的特殊情况。",
- "条目": []
- },
- {
- "小标题": "路径二:评论区‘但是’法",
- "形式": "定义",
- "内容": "在竞品爆款视频的评论区中,捕捉那些‘道理我都懂,但是……’的发言。",
- "条目": [
- {
- "词": "观众质疑",
- "说明": "挖掘观众对正确道理的实际质疑。",
- "选择线索": "用于精准定位目标用户的现实阻碍。"
- },
- {
- "词": "反向需求",
- "说明": "寻找那些‘正确答案’在普通人身上不好使的真相。",
- "选择线索": "用于建立与观众的深度共情。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "共识失灵",
- "candidate": "共识失灵",
- "link": "新建",
- "score": 0.6302,
- "top": [
- {
- "name": "通用共识符号",
- "score": 0.6302,
- "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号"
- },
- {
- "name": "社会失序",
- "score": 0.5834,
- "path": "/理念/现象/社会问题/文化精神/社会风气/社会失序"
- },
- {
- "name": "道德失范",
- "score": 0.5625,
- "path": "/理念/现象/社会问题/文化精神/社会风气/道德失范"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "路径",
- "candidate": "路径",
- "link": "新建",
- "score": 0.5828,
- "top": [
- {
- "name": "指令引导",
- "score": 0.5828,
- "path": "/架构/策略/互动方式/受众互动/指令引导"
- },
- {
- "name": "指令引导",
- "score": 0.5797,
- "path": "/架构/策略/互动方式/号召动员/指令引导"
- },
- {
- "name": "完整历程",
- "score": 0.5687,
- "path": "/架构/叙事/叙事组织/脉络铺排/时间组织/完整历程"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "认知冲突开发",
- "candidate": "认知冲突开发",
- "link": "新建",
- "score": 0.6349,
- "top": [
- {
- "name": "矛盾冲突",
- "score": 0.6349,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "动机激发",
- "score": 0.5272,
- "path": "/表达/信息传达/传达手法/强调突出/动机激发"
- },
- {
- "name": "行动引导",
- "score": 0.5202,
- "path": "/表达/互动引导/行动引导"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "共情建立",
- "candidate": "共情建立",
- "link": "新建",
- "score": 0.7073,
- "top": [
- {
- "name": "情感共鸣",
- "score": 0.7073,
- "path": "/表达/互动引导/情感连接/情感共鸣"
- },
- {
- "name": "情感连接",
- "score": 0.6711,
- "path": "/表达/互动引导/情感连接"
- },
- {
- "name": "情感铺垫",
- "score": 0.6239,
- "path": "/结构/叙事推进/铺垫准备/情感铺垫"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "定位差异化",
- "candidate": "定位差异化",
- "link": "新建",
- "score": 0.5099,
- "top": [
- {
- "name": "裂变",
- "score": 0.5099,
- "path": "/行为引导/裂变"
- },
- {
- "name": "商业推广",
- "score": 0.5095,
- "path": "/行为引导/商业推广"
- },
- {
- "name": "信息扩散",
- "score": 0.4858,
- "path": "/信息传递/信息扩散"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "698481e1000000000a02a7c1",
- "source_id": "xhs_698481e1000000000a02a7c1",
- "title": "7种编剧常用的叙事结构,写剧不用愁!",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "1. 三幕式结构:最基础的线性叙事。第一幕(开端):交代背景、人物设定和冲突触发;第二幕(发展):故事主体,冲突升级,主角受挫与人物成长。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp"
- },
- {
- "index": 2,
- "content": "续三幕式:第三幕(高潮与结局):矛盾爆发并解决,冲突收尾。适配剧情片、商业片。/ 2. 英雄之旅结构:核心是“平凡人到英雄的蜕变”,分为启程(离开舒适区)、考验(结识盟友对抗反派、认知突破)、归来(战胜危机获得成长并回归)。适配冒险、励志、史诗题材。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp"
- },
- {
- "index": 3,
- "content": "3. 非线性结构:通过时间拆解(闪回、倒叙等)或多视角切换推进故事,目的是制造悬念、增强张力,适配悬疑、犯罪题材。/ 4. 环形结构:结尾与开端呼应形成闭环。普通环形形成宿命感;循环类环形让主角反复经历某段事件直至达成目标。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp"
- },
- {
- "index": 4,
- "content": "续环形结构:适配科幻、温情向。/ 5. 多线叙事结构:多条独立故事线并行并在节点交汇,各线有自己的主角和节奏,暗含因果或共同主题。丰富维度、提升密度,适配群像戏、喜剧。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp"
- },
- {
- "index": 5,
- "content": "6. 嵌套式结构:一层故事包裹另一层,如戏中戏、梦中梦。外层作为引子,内层有独立冲突并与外层呼应或推动外层。适配科幻、悬疑、文艺题材。/ 7. 反结构:又称无结构或碎片化结构,打破传统框架,不追求完整逻辑,更注重氛围营造、情绪表达和人性探讨。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp"
- },
- {
- "index": 6,
- "content": "续反结构:情节多为碎片化拼接,可能没有核心冲突或传统结局,靠状态和细节打动观众。适配文艺片、实验性影片。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "7种常用叙事结构清单",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "图1",
- "卡片1",
- "卡片2",
- "卡片3",
- "卡片4",
- "卡片5",
- "卡片6"
- ],
- "界定": "编剧常用的一组叙事逻辑框架,决定了故事如何组织、推进以及带给观众的感知体验。",
- "kind": "选项",
- "主体": [
- {
- "小标题": "经典线性与成长逻辑",
- "形式": "清单",
- "条目": [
- {
- "词": "三幕式结构",
- "说明": "最基础的线性叙事。第一幕(开端):交代背景、人物设定和冲突触发;第二幕(发展):故事主体,冲突升级,主角受挫与人物成长;第三幕(高潮与结局):矛盾爆发并解决,冲突收尾。",
- "选择线索": "适配剧情片、商业片;追求起承转合的严密性、标准的故事弧光时选用。"
- },
- {
- "词": "英雄之旅结构",
- "说明": "核心是“平凡人到英雄的蜕变”。分为启程(离开舒适区)、考验(结识盟友对抗反派、认知突破)、归来(战胜危机获得成长并回归)。",
- "选择线索": "适配冒险、励志、史诗题材;侧重展现人物成长弧光时选用。"
- }
- ]
- },
- {
- "小标题": "时空与视角重组",
- "形式": "清单",
- "条目": [
- {
- "词": "非线性结构",
- "说明": "通过时间拆解(闪回、倒叙、插叙等)或多视角切换来推进故事。",
- "选择线索": "适配悬疑、犯罪题材;目的是制造悬念、增强戏剧张力时选用。"
- },
- {
- "词": "环形结构",
- "说明": "结尾与开端呼应形成闭环。包含两种形态:普通环形形成宿命感;循环类环形让主角反复经历某段事件直至达成目标。",
- "选择线索": "适配科幻、温情向;追求宿命感或无限循环设定时选用。"
- }
- ]
- },
- {
- "小标题": "复合与特殊逻辑",
- "形式": "清单",
- "条目": [
- {
- "词": "多线叙事结构",
- "说明": "多条独立故事线并行并在节点交汇,各条线有自己的核心人物和节奏,共同服务于因果或某一主题。",
- "选择线索": "适配群像戏、喜剧;需要丰富故事维度、提升叙事密度时选用。"
- },
- {
- "词": "嵌套式结构",
- "说明": "一层故事包裹另一层(戏中戏、梦中梦)。外层作为引子,内层有独立冲突,并与外层形成呼应或推动外层逻辑。",
- "选择线索": "适配科幻、悬疑、文艺题材;需要通过层层递进拓展想象空间时选用。"
- },
- {
- "词": "反结构",
- "说明": "又称无结构或碎片化结构,打破传统框架与线性逻辑。情节多为碎片化拼接,可能没有核心冲突或传统结局。",
- "选择线索": "适配文艺片、实验性影片;不追求完整逻辑,侧重营造氛围、表达情绪或人性探讨时选用。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "叙事框架",
- "candidate": "叙事框架",
- "link": "新建",
- "score": 0.7199,
- "top": [
- {
- "name": "历史叙事",
- "score": 0.7199,
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
- },
- {
- "name": "概念范畴",
- "score": 0.6052,
- "path": "/理念/知识/思想/概念范畴"
- },
- {
- "name": "构图",
- "score": 0.5814,
- "path": "/表象/视觉/画面/构图"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "清单",
- "candidate": "清单",
- "link": "新建",
- "score": 0.708,
- "top": [
- {
- "name": "条目列举",
- "score": 0.708,
- "path": "/架构/逻辑/信息编排逻辑/条目列举"
- },
- {
- "name": "序号列举",
- "score": 0.6421,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举"
- },
- {
- "name": "逐条罗列",
- "score": 0.6195,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "故事组织",
- "candidate": "故事组织",
- "link": "新建",
- "score": 0.6371,
- "top": [
- {
- "name": "单元组织",
- "score": 0.6371,
- "path": "/结构/结构模式/单元组织"
- },
- {
- "name": "叙事闭合",
- "score": 0.6115,
- "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
- },
- {
- "name": "叙事推进",
- "score": 0.611,
- "path": "/结构/叙事推进"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "节奏控制",
- "candidate": "节奏控制",
- "link": "新建",
- "score": 0.7357,
- "top": [
- {
- "name": "推进节奏",
- "score": 0.7357,
- "path": "/结构/叙事推进/推进节奏"
- },
- {
- "name": "基调设定",
- "score": 0.5636,
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
- },
- {
- "name": "叙事推进",
- "score": 0.5523,
- "path": "/结构/叙事推进"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "编剧",
- "candidate": "编剧",
- "link": "新建",
- "score": 0.4927,
- "top": [
- {
- "name": "科普",
- "score": 0.4927,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "解读",
- "score": 0.4576,
- "path": "/信息传递/知识传递/解读"
- },
- {
- "name": "裂变",
- "score": 0.4555,
- "path": "/行为引导/裂变"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "67e2e39b0000000003028ff0",
- "source_id": "xhs_67e2e39b0000000003028ff0",
- "title": "剧本创作:理解前提、人物、冲突",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "前提的定义与构成:前提即主题/目标。内容构成公式=作者立场+人物+冲突+结论。基本情感(欲望、恐惧等)可以决定前提。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp"
- },
- {
- "index": 2,
- "content": "人物的三维度结构:生理维度(性别、年龄、遗传特征等)、社会维度(阶层、职业、家庭、爱好等)、心理维度(道德标准、志向、挫折、性格等)。人物是其生理特征和环境在特定时刻影响的总和。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp"
- },
- {
- "index": 3,
- "content": "人物与情节的关系:主使人物(主角)因内在/外在需求(荣誉、金钱、复仇等)创造冲突;对立人物(对手)需与主角实力相当、意志冲突。剧作家构思情节时需问:TA应该做什么、别人会做什么、什么应该被完成。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp"
- },
- {
- "index": 4,
- "content": "冲突的四种类型:1. 静态:人物无可见发展,缺乏升级能力。2. 跳跃:强迫人物作出与其本性不符的行动。3. 缓慢升级:对立统一的三维度人物共同导致的结果,冲突递进。4. 预示:即张力,是对冲突的允诺。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp"
- },
- {
- "index": 5,
- "content": "冲突的发现与演化:可以从周遭人物的品质(如贪婪、狡滑、正直等)中发现冲突。冲突的基础是攻击与反击,随危机出现走向高潮。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp"
- },
- {
- "index": 6,
- "content": "故事结构要素:1. 过渡:使人物改变精神状态的小冲突。2. 切入点:必须是人物渴求某物并做出决定、引发连串事件的转折点。3. 危机、高潮和结局:危机是决定性的转向点,高潮是产出的“疼痛”,结局是死或活的结果。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "剧本前提(Premise)的定义与构成",
- "业务阶段": [
- "灵感",
- "选题"
- ],
- "出处": [
- "卡片1"
- ],
- "界定": "前提是指戏剧的主题或目标,它是故事的来龙去脉,决定了故事的发展方向。",
- "kind": "构成",
- "主体": [
- {
- "小标题": "前提构成公式",
- "形式": "定义",
- "条目": [
- {
- "词": "作者立场",
- "说明": "作者对故事核心问题的态度或观点。"
- },
- {
- "词": "人物",
- "说明": "故事的主角及相关参与者。"
- },
- {
- "词": "冲突",
- "说明": "驱动故事发展的核心矛盾。"
- },
- {
- "词": "结论",
- "说明": "冲突解决后的最终结果。"
- }
- ]
- },
- {
- "小标题": "前提的决定因素",
- "形式": "来源",
- "内容": "基本情感(如欲望、恐惧等)可以决定前提。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "剧本前提",
- "candidate": "剧本前提",
- "link": "新建",
- "score": 0.5583,
- "top": [
- {
- "name": "概念构想",
- "score": 0.5583,
- "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想"
- },
- {
- "name": "标题",
- "score": 0.546,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "场景感悟",
- "score": 0.5445,
- "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "命题公式",
- "candidate": "命题公式",
- "link": "新建",
- "score": 0.6242,
- "top": [
- {
- "name": "假设逻辑",
- "score": 0.6242,
- "path": "/架构/逻辑/叙事逻辑/假设逻辑"
- },
- {
- "name": "逻辑推论",
- "score": 0.5934,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/逻辑推论"
- },
- {
- "name": "归纳论证",
- "score": 0.5869,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "叙事导向",
- "candidate": "叙事导向",
- "link": "新建",
- "score": 0.7209,
- "top": [
- {
- "name": "叙事推进",
- "score": 0.7209,
- "path": "/结构/叙事推进"
- },
- {
- "name": "叙事闭合",
- "score": 0.7063,
- "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
- },
- {
- "name": "叙事增色",
- "score": 0.6724,
- "path": "/表达/信息传达/传达深度/补充细化/叙事增色"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "构思",
- "candidate": "构思",
- "link": "新建",
- "score": 0.5055,
- "top": [
- {
- "name": "解读",
- "score": 0.5055,
- "path": "/信息传递/知识传递/解读"
- },
- {
- "name": "分析",
- "score": 0.4856,
- "path": "/信息传递/知识传递/分析"
- },
- {
- "name": "批判",
- "score": 0.4814,
- "path": "/情感联结/情感抒发/批判"
- }
- ]
- }
- ]
- },
- {
- "id": "k2",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "人物的三维度结构",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片2"
- ],
- "界定": "人物是其生理特征和环境在特定时刻影响的总和,由三个互相影响的维度构成。",
- "kind": "构成",
- "主体": [
- {
- "小标题": "人物结构维度",
- "形式": "构成",
- "条目": [
- {
- "词": "生理维度",
- "说明": "包含性别、年龄、外表、遗传特征等。"
- },
- {
- "词": "社会维度",
- "说明": "包含阶层、职业、教育、家庭、爱好等。"
- },
- {
- "词": "心理维度",
- "说明": "包含道德标准、志向、挫折、性格等。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "人物维度",
- "candidate": "人物维度",
- "link": "新建",
- "score": 0.7368,
- "top": [
- {
- "name": "人物",
- "score": 0.7368,
- "path": "/表象/视觉/实体/人物"
- },
- {
- "name": "人物形象",
- "score": 0.7308,
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
- },
- {
- "name": "人物特征",
- "score": 0.7271,
- "path": "/表象/视觉/实体/人物/人物特征"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "三维结构",
- "candidate": "三维结构",
- "link": "新建",
- "score": 0.6403,
- "top": [
- {
- "name": "三维建模合成",
- "score": 0.6403,
- "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成"
- },
- {
- "name": "结构变体",
- "score": 0.6341,
- "path": "/架构/修辞/修辞意象/句式辞格/排比句式/结构变体"
- },
- {
- "name": "分段结构",
- "score": 0.5976,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "人物塑造",
- "candidate": "人物塑造",
- "link": "新建",
- "score": 0.7879,
- "top": [
- {
- "name": "形象塑造",
- "score": 0.7879,
- "path": "/表达/形象塑造"
- },
- {
- "name": "形象刻画",
- "score": 0.7446,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画"
- },
- {
- "name": "人物引入",
- "score": 0.7087,
- "path": "/表达/形象塑造/人物引入"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "设定",
- "candidate": "设定",
- "link": "新建",
- "score": 0.4962,
- "top": [
- {
- "name": "解读",
- "score": 0.4962,
- "path": "/信息传递/知识传递/解读"
- },
- {
- "name": "事实呈现",
- "score": 0.4927,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "科普",
- "score": 0.4706,
- "path": "/信息传递/知识传递/科普"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "戏剧冲突的四种类型",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片4"
- ],
- "界定": "冲突由攻击与反击驱动,根据其发展态势可分为四种主要的表现形式。",
- "kind": "选项",
- "主体": [
- {
- "小标题": "冲突分类清单",
- "形式": "分类",
- "条目": [
- {
- "词": "静态冲突",
- "说明": "人物无可见发展,缺乏升级能力。",
- "选择线索": "通常应避免,除非用于表现停滞状态。"
- },
- {
- "词": "跳跃冲突",
- "说明": "强迫人物作出与其本性不符的行动。",
- "选择线索": "慎用,易导致逻辑断裂或人物 OOC。"
- },
- {
- "词": "缓慢升级冲突",
- "说明": "对立统一的三维度人物共同导致的结果,冲突递进。",
- "选择线索": "标准创作推荐,最符合人物逻辑推动。"
- },
- {
- "词": "预示(张力)",
- "说明": "是对冲突的允诺。",
- "选择线索": "用于营造期待感和叙事悬念。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "戏剧冲突",
- "candidate": "戏剧冲突",
- "link": "新建",
- "score": 0.7608,
- "top": [
- {
- "name": "戏剧演出",
- "score": 0.7608,
- "path": "/表象/视觉/行为/表演行为/综艺表演/戏剧演出"
- },
- {
- "name": "冲突对抗",
- "score": 0.7191,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "战争冲突",
- "score": 0.6758,
- "path": "/理念/事件/政治事件/战争冲突"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "分类清单",
- "candidate": "分类清单",
- "link": "新建",
- "score": 0.6985,
- "top": [
- {
- "name": "条目列举",
- "score": 0.6985,
- "path": "/架构/逻辑/信息编排逻辑/条目列举"
- },
- {
- "name": "序号列举",
- "score": 0.6418,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举"
- },
- {
- "name": "排名榜单",
- "score": 0.6274,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/排名榜单"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "悬念感",
- "candidate": "悬念感",
- "link": "新建",
- "score": 0.849,
- "top": [
- {
- "name": "悬念期待",
- "score": 0.849,
- "path": "/认知/好奇/悬念期待"
- },
- {
- "name": "美感",
- "score": 0.5867,
- "path": "/情感/美感"
- },
- {
- "name": "空间美感",
- "score": 0.5629,
- "path": "/情感/美感/空间美感"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "叙事驱动",
- "candidate": "叙事驱动",
- "link": "新建",
- "score": 0.7926,
- "top": [
- {
- "name": "叙事推进",
- "score": 0.7926,
- "path": "/结构/叙事推进"
- },
- {
- "name": "叙事推进节点",
- "score": 0.7207,
- "path": "/结构/叙事推进/叙事推进节点"
- },
- {
- "name": "叙事闭合",
- "score": 0.7035,
- "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
- }
- ]
- }
- ]
- },
- {
- "id": "k4",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "故事结构的核心要素",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片6"
- ],
- "界定": "支撑故事从开始走到结局的关键节点与组成部分。",
- "kind": "构成",
- "主体": [
- {
- "小标题": "结构节点",
- "形式": "清单",
- "条目": [
- {
- "词": "过渡",
- "说明": "使人物改变精神状态的小冲突。"
- },
- {
- "词": "切入点",
- "说明": "必须是人物渴求某物并做出决定、引发连串事件的转折点。"
- },
- {
- "词": "危机",
- "说明": "决定性的转向点。"
- },
- {
- "词": "高潮",
- "说明": "产出的“疼痛”,冲突最激烈的时刻。"
- },
- {
- "词": "结局",
- "说明": "死或活的最终结果。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "故事结构",
- "candidate": "故事结构",
- "link": "新建",
- "score": 0.6965,
- "top": [
- {
- "name": "社会结构",
- "score": 0.6965,
- "path": "/理念/知识/社会知识/社会结构"
- },
- {
- "name": "关系结构",
- "score": 0.6665,
- "path": "/理念/知识/思想/概念范畴/关系结构"
- },
- {
- "name": "历史叙事",
- "score": 0.6477,
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "结构节点",
- "candidate": "结构节点",
- "link": "新建",
- "score": 0.7125,
- "top": [
- {
- "name": "节点锚定",
- "score": 0.7125,
- "path": "/架构/叙事/叙事组织/脉络铺排/时间组织/节点锚定"
- },
- {
- "name": "分段结构",
- "score": 0.6616,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
- },
- {
- "name": "结构梳理",
- "score": 0.6408,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/归纳提炼/结构梳理"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "情节组织",
- "candidate": "情节组织",
- "link": "新建",
- "score": 0.6237,
- "top": [
- {
- "name": "单元组织",
- "score": 0.6237,
- "path": "/结构/结构模式/单元组织"
- },
- {
- "name": "叙事推进",
- "score": 0.6207,
- "path": "/结构/叙事推进"
- },
- {
- "name": "叙事闭合",
- "score": 0.6196,
- "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "排布",
- "candidate": "排布",
- "link": "新建",
- "score": 0.4358,
- "top": [
- {
- "name": "事实呈现",
- "score": 0.4358,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "科普",
- "score": 0.4339,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "引流",
- "score": 0.4291,
- "path": "/行为引导/传播/引流"
- }
- ]
- }
- ]
- },
- {
- "id": "k5",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "对立统一的人物冲突原理",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片3"
- ],
- "主张": "冲突的质量取决于主使人物与对立人物之间的实力对等与意志冲突。",
- "支撑": [
- {
- "小标题": "人物配置逻辑",
- "形式": "机制",
- "内容": "主使人物因需求创造冲突,对立人物需与主角实力相当,否则冲突无法有效升级。"
- },
- {
- "小标题": "创作取舍含义",
- "形式": "取舍",
- "内容": "在构思情节时,应侧重于寻找与主角意志完全相反且实力均等的对手;若对手过弱应加强其维度,否则应砍掉无效的并列冲突项。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "人物对立统一",
- "candidate": "人物对立统一",
- "link": "新建",
- "score": 0.704,
- "top": [
- {
- "name": "对立关系",
- "score": 0.704,
- "path": "/理念/知识/思想/概念范畴/关系结构/对立关系"
- },
- {
- "name": "人物形象",
- "score": 0.6679,
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
- },
- {
- "name": "人物",
- "score": 0.6367,
- "path": "/表象/视觉/实体/人物"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "冲突升级",
- "candidate": "冲突升级",
- "link": "新建",
- "score": 0.7209,
- "top": [
- {
- "name": "矛盾冲突",
- "score": 0.7209,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "层次跃升",
- "score": 0.5661,
- "path": "/表达/论证说理/提炼升华/升华深化/层次跃升"
- },
- {
- "name": "情感张力",
- "score": 0.5521,
- "path": "/表达/论证说理/分析论证/对比反差/情感张力"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "逻辑自洽",
- "candidate": "逻辑自洽",
- "link": "复用",
- "score": 0.9997,
- "top": [
- {
- "name": "逻辑自洽",
- "score": 0.9997,
- "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽"
- },
- {
- "name": "逻辑推演",
- "score": 0.7021,
- "path": "/表达/论证说理/证据支撑/逻辑推演"
- },
- {
- "name": "逻辑顺接",
- "score": 0.6578,
- "path": "/结构/叙事推进/承接转换/逻辑顺接"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "优化",
- "candidate": "优化",
- "link": "新建",
- "score": 0.5557,
- "top": [
- {
- "name": "分析",
- "score": 0.5557,
- "path": "/信息传递/知识传递/分析"
- },
- {
- "name": "裂变",
- "score": 0.5197,
- "path": "/行为引导/裂变"
- },
- {
- "name": "解读",
- "score": 0.515,
- "path": "/信息传递/知识传递/解读"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "680659e8000000001a007a11",
- "source_id": "xhs_680659e8000000001a007a11",
- "title": "故事设计原理拆解学习",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "故事五部分构成:1.阐述(交代背景事实);2.上升动作(进展纠葛,篇幅最大);3.情节突转(危机,情节点B);4.问题解决(高潮);5.下降动作(结局)。激励事件是发动整个故事的诱发性事件,分为随机(巧合)和有因(抉择)两种。要求在故事前1/4时间内发生,起到捕捉观众好奇心的“大钩子”作用。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp"
- },
- {
- "index": 2,
- "content": "激励事件的功能:打破平衡、激发欲望。构思模式:发生在主人公身上最坏/最好的事情如何逆转。进展纠葛的设计:人物面对抗力产生冲突,创造出一系列不可回头的事件。冲突分为简单型(单层面冲突)和复杂型(内心、个人、个人-外界三个层面同时发生冲突)。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp"
- },
- {
- "index": 3,
- "content": "冲突原则:若无冲突,故事无法向前。故事宏观结构——幕设计:节拍(行为变化)构成场景,场景构成序列,序列构成幕。一般三幕故事要求四个重大场景:开篇激励事件,以及第一、二、三幕的高潮。图中给出了主情节与次情节在时间线上的幕结构对比分布。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp"
- },
- {
- "index": 4,
- "content": "场景设计:场景是在连续时空中通过冲突表现出改变人物生活的动作。一个场景必须统一在欲望、动作、冲突和变化周围。场景分析关注四部分:转折点(创造惊奇、增强好奇心、指明新方向)、伏笔/分晓(知识的铺垫与传达)、情感动力和选择。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp"
- },
- {
- "index": 5,
- "content": "情感转变:通过核心情感(快感、痛感)的动态交替打破“回报递减定理”。情感产生三要素:移情于人物、知道人物欲望、明白利害攸关的价值。基调是观众获得的总体感觉,由光影、色彩、动作、音乐等文本特性决定,像伏笔一样预示形式。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp"
- },
- {
- "index": 6,
- "content": "选择的性质:真正的选择是“两难之择”,包括不可调和的两善取其一,或两恶取其轻。设计原理:选择必须在同等分量或价值的欲望/负面欲望之间。介绍了一种“复合连锁的三方关系”三角形设计框架,用于构建复杂的冲突和多样化的结局变化。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp"
- },
- {
- "index": 7,
- "content": "场景分析的五步程序:1.确定冲突(明确场景目标及抗力目标);2.标注开篇价值(正面或负面);3.将场景分解为节拍(用进行时短语表达动作/反应的交流);4.标注结尾价值并与开篇比较(确认是否发生价值转化);5.概述节拍并标注转折点位置(找到期望与结果未达成一致的瞬间)。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp"
- },
- {
- "index": 8,
- "content": "危机设计:危机是极致的危险与机会,是必须作出的“终极决定”。危机必须是真正的两难之境,将人物置于生活最大的压力之下。危机揭示了故事最重要的价值和主人公的深层性格。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp"
- },
- {
- "index": 9,
- "content": "高潮与结局:高潮必须充满意义,体现为朝向绝对、不可逆转、具有最大负荷价值的价值剧变。结局的用途包括:完成次情节的逻辑要求、展示高潮影响(人物和社会的改变)、通过“壮观场面和真理”展示对观众的尊重。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "场景分析五步程序",
- "purpose": "通过分析冲突与价值转化,完成一个具有转折点的场景设计",
- "业务阶段": [
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "input": "创作中的场景草案或构思",
- "directive": "确定冲突。明确该场景中主人公的场景目标,以及对抗这些目标的具体抗力目标。",
- "output": "场景目标与抗力目标",
- "出处": [
- "图7"
- ],
- "创作阶段": "结构",
- "动作": "确定冲突",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "冲突目标",
- "candidate": "冲突目标",
- "link": "新建",
- "score": 0.7416,
- "top": [
- {
- "name": "冲突对抗",
- "score": 0.7416,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "战争冲突",
- "score": 0.6647,
- "path": "/理念/事件/政治事件/战争冲突"
- },
- {
- "name": "利益矛盾",
- "score": 0.633,
- "path": "/理念/现象/社会问题/民生生活/利益矛盾"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "冲突构建",
- "candidate": "冲突构建",
- "link": "新建",
- "score": 0.731,
- "top": [
- {
- "name": "矛盾冲突",
- "score": 0.731,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "高潮构建",
- "score": 0.6714,
- "path": "/结构/叙事推进/叙事推进节点/高潮构建"
- },
- {
- "name": "价值建构",
- "score": 0.6388,
- "path": "/表达/论证说理/提炼升华/价值建构"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "input": "← s1 的场景目标与抗力目标",
- "directive": "标注开篇价值。判断并标记场景开始时,核心价值处于正面还是负面状态。",
- "output": "开篇价值状态",
- "出处": [
- "图7"
- ],
- "创作阶段": "结构",
- "动作": "价值标注",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "开篇价值",
- "candidate": "开篇价值",
- "link": "新建",
- "score": 0.6581,
- "top": [
- {
- "name": "价值思辨",
- "score": 0.6581,
- "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨"
- },
- {
- "name": "价值定价",
- "score": 0.6409,
- "path": "/理念/知识/商业/产品服务/价值定价"
- },
- {
- "name": "价值导向",
- "score": 0.6392,
- "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "状态界定",
- "candidate": "状态界定",
- "link": "新建",
- "score": 0.7409,
- "top": [
- {
- "name": "界定范畴",
- "score": 0.7409,
- "path": "/表达/论证说理/提炼升华/定义定性/界定范畴"
- },
- {
- "name": "困境状态",
- "score": 0.7141,
- "path": "/表达/论证说理/分析论证/揭示溯因/困境状态"
- },
- {
- "name": "性质定性",
- "score": 0.5914,
- "path": "/表达/论证说理/分析论证/论证评判/定性确立/性质定性"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "input": "← s2 的开篇价值状态",
- "directive": "将场景分解为节拍。用进行时短语(动词)详细表达人物动作与反应之间的交流过程。",
- "output": "场景节拍清单",
- "出处": [
- "图7"
- ],
- "创作阶段": "打磨",
- "动作": "节拍分解",
- "作用域": [
- {
- "scope_type": "form",
- "value": "场景节拍",
- "candidate": "场景节拍",
- "link": "新建",
- "score": 0.6879,
- "top": [
- {
- "name": "场景取景",
- "score": 0.6879,
- "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄取景/场景取景"
- },
- {
- "name": "场景描写",
- "score": 0.6847,
- "path": "/架构/修辞/描写刻画/细节描绘/场景描写"
- },
- {
- "name": "场景植入",
- "score": 0.6631,
- "path": "/架构/策略/认知引导/场景植入"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "动作分解",
- "candidate": "动作分解",
- "link": "新建",
- "score": 0.6086,
- "top": [
- {
- "name": "拆解剖析",
- "score": 0.6086,
- "path": "/表达/论证说理/分析论证/拆解剖析"
- },
- {
- "name": "分析解构",
- "score": 0.605,
- "path": "/表达/信息传达/传达深度/详细说明/分析解构"
- },
- {
- "name": "行动引导",
- "score": 0.579,
- "path": "/表达/互动引导/行动引导"
- }
- ]
- }
- ]
- },
- {
- "id": "s4",
- "input": "← s3 的场景节拍清单",
- "directive": "标注结尾价值并与开篇比较。确认场景结束时的价值状态,并检查是否发生了从正到负或从负到正的转化。若无转化,则场景不成立。",
- "output": "价值转化对比结果",
- "出处": [
- "图7"
- ],
- "创作阶段": "打磨",
- "动作": "对比验证",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "价值转化",
- "candidate": "价值转化",
- "link": "新建",
- "score": 0.7173,
- "top": [
- {
- "name": "价值思辨",
- "score": 0.7173,
- "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨"
- },
- {
- "name": "价值导向",
- "score": 0.6963,
- "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向"
- },
- {
- "name": "价值定价",
- "score": 0.6909,
- "path": "/理念/知识/商业/产品服务/价值定价"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "场景有效性",
- "candidate": "场景有效性",
- "link": "新建",
- "score": 0.6908,
- "top": [
- {
- "name": "场景描绘",
- "score": 0.6908,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘"
- },
- {
- "name": "场景引入",
- "score": 0.6535,
- "path": "/结构/叙事推进/开篇引入/策略引入/场景引入"
- },
- {
- "name": "效果验证",
- "score": 0.6073,
- "path": "/表达/信息传达/传达手法/信息呈现/转化呈现/效果验证"
- }
- ]
- }
- ]
- },
- {
- "id": "s5",
- "input": "← s4 的价值转化对比结果",
- "directive": "概述节拍并标注转折点位置。在动作流中定位期望与结果未达成一致、产生惊奇效果的瞬间,作为场景转折点。",
- "output": "带转折点的场景分析稿",
- "出处": [
- "图7"
- ],
- "创作阶段": "结构",
- "动作": "标注转折点",
- "作用域": [
- {
- "scope_type": "form",
- "value": "转折点",
- "candidate": "转折点",
- "link": "新建",
- "score": 0.6226,
- "top": [
- {
- "name": "结局反转",
- "score": 0.6226,
- "path": "/架构/叙事/叙事技法/戏剧张力/反转/结局反转"
- },
- {
- "name": "情感反转",
- "score": 0.6025,
- "path": "/架构/叙事/叙事技法/戏剧张力/反转/情感反转"
- },
- {
- "name": "情节冲突",
- "score": 0.5924,
- "path": "/架构/叙事/叙事技法/戏剧张力/冲突/情节冲突"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "惊奇效果",
- "candidate": "惊奇效果",
- "link": "新建",
- "score": 0.8517,
- "top": [
- {
- "name": "惊奇",
- "score": 0.8517,
- "path": "/认知/惊奇"
- },
- {
- "name": "悬念期待",
- "score": 0.5768,
- "path": "/认知/好奇/悬念期待"
- },
- {
- "name": "反差冲击",
- "score": 0.5764,
- "path": "/认知/惊奇/反差冲击"
- }
- ]
- }
- ]
- }
- ],
- "dropped": []
- },
- {
- "id": "k2",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "故事五部分构成",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "图1"
- ],
- "界定": "构成故事叙事弧线的五个核心功能板块,由情节设计原理决定。",
- "kind": "构成",
- "主体": [
- {
- "小标题": "五部分构成要素",
- "形式": "清单",
- "条目": [
- {
- "词": "阐述",
- "说明": "交代背景事实的部分。"
- },
- {
- "词": "进展纠葛(上升动作)",
- "说明": "故事中篇幅最大的部分,通过冲突使情节复杂化。"
- },
- {
- "词": "危机(情节突转)",
- "说明": "情节点B,人物面临终极决定的两难时刻。"
- },
- {
- "词": "高潮(问题解决)",
- "说明": "价值发生剧烈、不可逆转变化的瞬间。"
- },
- {
- "词": "结局(下降动作)",
- "说明": "完成次情节要求、展示高潮后的社会/个人影响。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "叙事弧线",
- "candidate": "叙事弧线",
- "link": "新建",
- "score": 0.7116,
- "top": [
- {
- "name": "历史叙事",
- "score": 0.7116,
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
- },
- {
- "name": "人物故事",
- "score": 0.571,
- "path": "/理念/事件/社会事件/人物故事"
- },
- {
- "name": "构图",
- "score": 0.5641,
- "path": "/表象/视觉/画面/构图"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "故事结构",
- "candidate": "故事结构",
- "link": "新建",
- "score": 0.7574,
- "top": [
- {
- "name": "对话结构",
- "score": 0.7574,
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
- },
- {
- "name": "叙事逻辑",
- "score": 0.7344,
- "path": "/架构/逻辑/叙事逻辑"
- },
- {
- "name": "版面结构",
- "score": 0.6919,
- "path": "/呈现/视觉/视觉制作/构图编排/版面设计/版面结构"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "情节组织",
- "candidate": "情节组织",
- "link": "新建",
- "score": 0.6249,
- "top": [
- {
- "name": "单元组织",
- "score": 0.6249,
- "path": "/结构/结构模式/单元组织"
- },
- {
- "name": "叙事闭合",
- "score": 0.6205,
- "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
- },
- {
- "name": "叙事推进",
- "score": 0.6197,
- "path": "/结构/叙事推进"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "激励事件的设计要求与模式",
- "业务阶段": [
- "选题",
- "脚本"
- ],
- "出处": [
- "图1",
- "图2"
- ],
- "界定": "发动整个故事的诱发性事件,是捕捉观众好奇心的“大钩子”。",
- "kind": "选项",
- "主体": [
- {
- "小标题": "发生时机与作用",
- "内容": "激励事件必须在故事前1/4时间内发生。它的功能是打破原有平衡、激发人物欲望。"
- },
- {
- "小标题": "类型选项",
- "形式": "分类",
- "条目": [
- {
- "词": "随机型",
- "说明": "由巧合引发的事件。",
- "选择线索": "适合强调命运的偶然或突发灾难。"
- },
- {
- "词": "有因型",
- "说明": "由人物特定的抉择引发的事件。",
- "选择线索": "适合强调人物性格主动性或因果联系。"
- }
- ]
- },
- {
- "小标题": "构思模式",
- "内容": "思考:发生在主人公身上最坏或最好的事情是如何发生逆转的。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "激励事件",
- "candidate": "激励事件",
- "link": "新建",
- "score": 0.7084,
- "top": [
- {
- "name": "事件",
- "score": 0.7084,
- "path": "/理念/事件"
- },
- {
- "name": "事件评价",
- "score": 0.6426,
- "path": "/理念/观念/社会观念/时政评议/历史评价/事件评价"
- },
- {
- "name": "社会事件",
- "score": 0.637,
- "path": "/理念/事件/社会事件"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "好奇心",
- "candidate": "好奇心",
- "link": "新建",
- "score": 0.5304,
- "top": [
- {
- "name": "动机激发",
- "score": 0.5304,
- "path": "/表达/信息传达/传达手法/强调突出/动机激发"
- },
- {
- "name": "动机驱力",
- "score": 0.5291,
- "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/动机驱力"
- },
- {
- "name": "悬念设置",
- "score": 0.5237,
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "激发欲望",
- "candidate": "激发欲望",
- "link": "新建",
- "score": 0.5241,
- "top": [
- {
- "name": "情感抒发",
- "score": 0.5241,
- "path": "/情感联结/情感抒发"
- },
- {
- "name": "揭露",
- "score": 0.5183,
- "path": "/信息传递/事实呈现/揭露"
- },
- {
- "name": "裂变",
- "score": 0.5089,
- "path": "/行为引导/裂变"
- }
- ]
- }
- ]
- },
- {
- "id": "k4",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "冲突的层次分类",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "图2"
- ],
- "界定": "人物面对抗力时产生冲突的不同维度。",
- "kind": "选项",
- "主体": [
- {
- "小标题": "冲突层次",
- "形式": "分类",
- "条目": [
- {
- "词": "内心层",
- "说明": "人与其内心欲望、道德或认知的冲突。",
- "选择线索": "用于挖掘人物深度时使用。"
- },
- {
- "词": "个人层",
- "说明": "人与人之间的直接互动冲突。",
- "选择线索": "用于处理亲密关系、竞争关系时使用。"
- },
- {
- "词": "个人-外界层",
- "说明": "人与社会环境、自然力、体制的冲突。",
- "选择线索": "涉及宏大叙事或环境压力时使用。"
- }
- ]
- },
- {
- "小标题": "设计建议",
- "内容": "简单型设计只关注单一层面;复杂型设计涉及三个层面同时发生冲突。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "对抗力",
- "candidate": "对抗力",
- "link": "新建",
- "score": 0.6771,
- "top": [
- {
- "name": "冲突对抗",
- "score": 0.6771,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "力量对比",
- "score": 0.6428,
- "path": "/理念/知识/政治/国际政治/国际博弈/力量对比"
- },
- {
- "name": "对立关系",
- "score": 0.5794,
- "path": "/理念/知识/思想/概念范畴/关系结构/对立关系"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "冲突分层",
- "candidate": "冲突分层",
- "link": "新建",
- "score": 0.7044,
- "top": [
- {
- "name": "矛盾冲突",
- "score": 0.7044,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "层次递进",
- "score": 0.6095,
- "path": "/结构/叙事推进/承接转换/层次递进"
- },
- {
- "name": "层次跃升",
- "score": 0.6077,
- "path": "/表达/论证说理/提炼升华/升华深化/层次跃升"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "挖掘人物深度",
- "candidate": "挖掘人物深度",
- "link": "新建",
- "score": 0.5186,
- "top": [
- {
- "name": "解读",
- "score": 0.5186,
- "path": "/信息传递/知识传递/解读"
- },
- {
- "name": "揭露",
- "score": 0.5075,
- "path": "/信息传递/事实呈现/揭露"
- },
- {
- "name": "事实呈现",
- "score": 0.4973,
- "path": "/信息传递/事实呈现"
- }
- ]
- }
- ]
- },
- {
- "id": "k5",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "真正的选择逻辑:两难之择",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "图6"
- ],
- "主张": "真正的选择不是对与错的抉择,而是“两难之择”。",
- "支撑": [
- {
- "小标题": "选择的性质",
- "形式": "分类",
- "内容": "包含:1.不可调和的两善取其一;2.两恶取其轻。"
- },
- {
- "小标题": "设计原理",
- "形式": "机制",
- "内容": "选择必须发生在同等分量或价值的欲望与负面欲望之间,否则人物的动机将显得过于简单廉价。"
- },
- {
- "小标题": "对创作的取舍",
- "形式": "取舍",
- "内容": "在设计关键情节点(如危机)时,必须砍掉“对错明显”的剧情。必须侧重于将主人公置于同等诱惑或同等痛苦的两个选项之间,以此来揭示人物的深层性格。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "危机关头",
- "candidate": "危机关头",
- "link": "新建",
- "score": 0.6682,
- "top": [
- {
- "name": "紧急救援",
- "score": 0.6682,
- "path": "/理念/事件/社会事件/慈善公益/紧急救援"
- },
- {
- "name": "救援行动",
- "score": 0.5984,
- "path": "/表象/视觉/行为/日常活动/组织活动/救援行动"
- },
- {
- "name": "战略要地",
- "score": 0.5853,
- "path": "/理念/知识/政治/国际政治/地缘政治/战略要地"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "两难煎熬感",
- "candidate": "两难煎熬感",
- "link": "新建",
- "score": 0.5494,
- "top": [
- {
- "name": "情绪处境共鸣",
- "score": 0.5494,
- "path": "/情感/同感/情绪处境共鸣"
- },
- {
- "name": "焦虑恐惧",
- "score": 0.5448,
- "path": "/情感/共情/焦虑恐惧"
- },
- {
- "name": "同感",
- "score": 0.5431,
- "path": "/情感/同感"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "人物性格揭示",
- "candidate": "人物性格揭示",
- "link": "新建",
- "score": 0.6535,
- "top": [
- {
- "name": "人物引入",
- "score": 0.6535,
- "path": "/表达/形象塑造/人物引入"
- },
- {
- "name": "行为刻画",
- "score": 0.636,
- "path": "/表达/形象塑造/行为刻画"
- },
- {
- "name": "形象刻画",
- "score": 0.6179,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画"
- }
- ]
- }
- ]
- },
- {
- "id": "k6",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "情感动态平衡原则",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "图5"
- ],
- "主张": "通过核心情感(快感、痛感)的动态交替来打破“回报递减定理”。",
- "支撑": [
- {
- "小标题": "原理依据",
- "形式": "机制",
- "内容": "如果持续给予同一种情感刺激,观众的反应会逐渐减弱。情感产生依赖于移情、清晰的欲望以及明白利害关系。"
- },
- {
- "小标题": "对创作的取舍",
- "形式": "取舍",
- "内容": "在编排场景序列时,应避免连续出现同质情感的场景(如连续悲剧)。该多写正面价值与负面价值的更迭交替,以保持观众的新鲜感和动态体验。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "情感交替",
- "candidate": "情感交替",
- "link": "新建",
- "score": 0.7363,
- "top": [
- {
- "name": "情感",
- "score": 0.7363,
- "path": "/理念/情感"
- },
- {
- "name": "情感表达",
- "score": 0.689,
- "path": "/表象/视觉/行为/人际互动/表达沟通/情感表达"
- },
- {
- "name": "情绪情感",
- "score": 0.6864,
- "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "动态体验",
- "candidate": "动态体验",
- "link": "新建",
- "score": 0.5254,
- "top": [
- {
- "name": "玩味有趣",
- "score": 0.5254,
- "path": "/情感/趣味/玩味有趣"
- },
- {
- "name": "认知颠覆",
- "score": 0.5163,
- "path": "/认知/惊奇/认知颠覆"
- },
- {
- "name": "悬念期待",
- "score": 0.5153,
- "path": "/认知/好奇/悬念期待"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "节奏控制",
- "candidate": "节奏控制",
- "link": "新建",
- "score": 0.7357,
- "top": [
- {
- "name": "推进节奏",
- "score": 0.7357,
- "path": "/结构/叙事推进/推进节奏"
- },
- {
- "name": "基调设定",
- "score": 0.5636,
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
- },
- {
- "name": "叙事推进",
- "score": 0.5523,
- "path": "/结构/叙事推进"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "67e4bdf50000000006028a59",
- "source_id": "xhs_67e4bdf50000000006028a59",
- "title": "只要学会这几样,写短视频脚本真的不难❗️",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp",
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp",
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp",
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "短视频脚本编写流程及要素清单:1. 确定选题(故事中心主题);2. 搭建框架(包含人物、场景、事件);3. 细节完善(涵盖镜号、拍摄场景、画面内容、拍摄技巧如景别/角度/构图/运镜、字幕、音乐音效、时长标准)。其中时长建议:长视频15秒左右抓重点,短视频3-5秒快速呈现主题。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp"
- },
- {
- "index": 2,
- "content": "脚本构思三步骤与分镜表构成:提供分镜脚本模板(序号、画面、景别、角度、时长、文案)。构思策略包括:开头(点名主题、戳痛点、激起好奇)、过程(输出方法、讲故事、提观点、介绍产品)、结尾(抛问题互动、总结、预告下期)。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp"
- },
- {
- "index": 3,
- "content": "脚本创作公式与黄金结构:1. Vlog公式(引起共鸣、引发好奇、引发互动、干货输出、综合热点);2. 脚本三要素:开头噱头(黄金3秒)、中间论述、结尾总结;3. 黄金结构:引子(视觉冲击、独特设计)、内容主题(有起伏的故事线、平衡艺术、节奏把握、信息量)、结尾(印象点、情感共鸣、行动号召)。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp"
- },
- {
- "index": 4,
- "content": "常用构图方法定义与场景:1. 水平线构图(稳定、广阔);2. 对角线构图(动感、吸引注意力);3. 中心构图(主体突出、平衡);4. 框式构图(引导关注、神秘感/窥视感);5. 九宫格构图(利用兴趣点排列);6. 三分法构图(化繁为简)。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "短视频脚本全流程编写法",
- "purpose": "从选题构思到完成一份详细的分镜脚本",
- "业务阶段": [
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "input": "创作意图/灵感",
- "directive": "确定选题,归纳出故事的中心主题。例:『确定选题(故事中心主题)』",
- "output": "核心选题",
- "出处": [
- "卡片1"
- ],
- "创作阶段": "定向",
- "动作": "确定选题",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "选题方向",
- "candidate": "选题方向",
- "link": "新建",
- "score": 0.5839,
- "top": [
- {
- "name": "价值取向",
- "score": 0.5839,
- "path": "/理念/观念/个人观念/处世智慧/价值取向"
- },
- {
- "name": "学科领域",
- "score": 0.5814,
- "path": "/理念/知识/思想/学科领域"
- },
- {
- "name": "行业研究",
- "score": 0.5712,
- "path": "/理念/知识/商业/行业分析/行业研究"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "主题提炼",
- "candidate": "主题提炼",
- "link": "新建",
- "score": 0.7203,
- "top": [
- {
- "name": "主题意义升华",
- "score": 0.7203,
- "path": "/表达/论证说理/提炼升华/升华深化/主题意义升华"
- },
- {
- "name": "提炼升华",
- "score": 0.704,
- "path": "/表达/论证说理/提炼升华"
- },
- {
- "name": "点题明旨",
- "score": 0.5652,
- "path": "/结构/叙事推进/开篇引入/直述开篇/点题明旨"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "确定选题",
- "candidate": "确定选题",
- "link": "新建",
- "score": 0.4454,
- "top": [
- {
- "name": "科普",
- "score": 0.4454,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "事实呈现",
- "score": 0.4277,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "分析",
- "score": 0.4233,
- "path": "/信息传递/知识传递/分析"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "input": "← s1 的核心选题",
- "directive": "搭建包含人物、场景、事件的基础框架。例:『搭建框架(包含人物、场景、事件)』",
- "output": "脚本框架",
- "出处": [
- "卡片1"
- ],
- "创作阶段": "构思",
- "动作": "搭建框架",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "人物场景",
- "candidate": "人物场景",
- "link": "新建",
- "score": 0.784,
- "top": [
- {
- "name": "人物",
- "score": 0.784,
- "path": "/表象/视觉/实体/人物"
- },
- {
- "name": "场景形象",
- "score": 0.7632,
- "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
- },
- {
- "name": "人物形象",
- "score": 0.7464,
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "框架",
- "candidate": "框架",
- "link": "新建",
- "score": 0.6456,
- "top": [
- {
- "name": "结构",
- "score": 0.6456,
- "path": "/结构"
- },
- {
- "name": "结构导航",
- "score": 0.5736,
- "path": "/结构/叙事推进/开篇引入/直述开篇/结构导航"
- },
- {
- "name": "结构模式",
- "score": 0.5734,
- "path": "/结构/结构模式"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "input": "← s2 的脚本框架",
- "directive": "按开头、过程、结尾三阶段构思内容意图。开头需点名主题/戳痛点,过程负责讲故事/输观点,结尾抛问题互动。例:『开头(戳痛点)、过程(讲故事)、结尾(预告下期)』",
- "output": "脚本结构草案",
- "出处": [
- "卡片2",
- "卡片3"
- ],
- "创作阶段": "结构",
- "动作": "结构构思",
- "作用域": [
- {
- "scope_type": "form",
- "value": "三段式结构",
- "candidate": "三段式结构",
- "link": "新建",
- "score": 0.7571,
- "top": [
- {
- "name": "分段结构",
- "score": 0.7571,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
- },
- {
- "name": "对话结构",
- "score": 0.7041,
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
- },
- {
- "name": "结构编排",
- "score": 0.6811,
- "path": "/架构/叙事/叙事组织/脉络铺排/结构编排"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "节奏控制",
- "candidate": "节奏控制",
- "link": "新建",
- "score": 0.7352,
- "top": [
- {
- "name": "推进节奏",
- "score": 0.7352,
- "path": "/结构/叙事推进/推进节奏"
- },
- {
- "name": "基调设定",
- "score": 0.5629,
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
- },
- {
- "name": "叙事推进",
- "score": 0.5521,
- "path": "/结构/叙事推进"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "共鸣感",
- "candidate": "共鸣感",
- "link": "新建",
- "score": 0.7737,
- "top": [
- {
- "name": "角色代入共鸣",
- "score": 0.7737,
- "path": "/情感/同感/角色代入共鸣"
- },
- {
- "name": "身份归属共鸣",
- "score": 0.7461,
- "path": "/情感/同感/身份归属共鸣"
- },
- {
- "name": "情绪处境共鸣",
- "score": 0.7365,
- "path": "/情感/同感/情绪处境共鸣"
- }
- ]
- }
- ]
- },
- {
- "id": "s4",
- "input": "← s3 的脚本结构草案",
- "directive": "依据分镜模板进行细节细化,填入镜号、景别、角度、运镜、字幕、音效等要素。例:『细化至景别/角度/构图/运镜、字幕、音乐音效、时长标准』",
- "output": "完整分镜脚本",
- "出处": [
- "卡片1",
- "卡片2"
- ],
- "创作阶段": "成文",
- "动作": "细节完善",
- "作用域": [
- {
- "scope_type": "form",
- "value": "分镜脚本",
- "candidate": "分镜脚本",
- "link": "新建",
- "score": 0.639,
- "top": [
- {
- "name": "漫画",
- "score": 0.639,
- "path": "/呈现/视觉/视觉风格/视觉艺术风格/绘画风格/漫画"
- },
- {
- "name": "叙事逻辑",
- "score": 0.5933,
- "path": "/架构/逻辑/叙事逻辑"
- },
- {
- "name": "剪辑组接",
- "score": 0.591,
- "path": "/呈现/视觉/视觉制作/剪辑组接"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "视听语言",
- "candidate": "视听语言",
- "link": "新建",
- "score": 0.624,
- "top": [
- {
- "name": "影视对白",
- "score": 0.624,
- "path": "/表象/视觉/符号/文字符号/正文/影视对白"
- },
- {
- "name": "语言文字",
- "score": 0.5978,
- "path": "/理念/知识/文化/语言文字"
- },
- {
- "name": "色彩构成",
- "score": 0.5963,
- "path": "/表象/视觉/画面特征/色彩表现/色彩构成"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "细节填充",
- "candidate": "细节填充",
- "link": "新建",
- "score": 0.7803,
- "top": [
- {
- "name": "细节呈现",
- "score": 0.7803,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现"
- },
- {
- "name": "细节具象",
- "score": 0.7528,
- "path": "/表达/信息传达/传达深度/补充细化/细节具象"
- },
- {
- "name": "补充细化",
- "score": 0.6917,
- "path": "/表达/信息传达/传达深度/补充细化"
- }
- ]
- }
- ]
- }
- ],
- "dropped": []
- },
- {
- "id": "k2",
- "type": "what",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 3
- },
- "title": "脚本黄金三段式结构",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片2",
- "卡片3"
- ],
- "界定": "将脚本内容划分为引子、主题和结尾的结构化分段。对比开头、中间与结尾的职能。",
- "kind": "构成",
- "主体": [
- {
- "小标题": "脚本三要素构成",
- "形式": "清单",
- "条目": [
- {
- "词": "开头噱头(黄金3秒)",
- "说明": "通过视觉冲击或独特设计引起共鸣、戳中痛点或激起好奇。"
- },
- {
- "词": "中间论述/内容主题",
- "说明": "输出干货或讲述有起伏的故事线,需把握节奏与平衡信息量。"
- },
- {
- "词": "结尾总结/互动",
- "说明": "形成印象点或情感共鸣,通过抛出问题、总结或行动号召引发互动。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "form",
- "value": "三段式结构",
- "candidate": "三段式结构",
- "link": "新建",
- "score": 0.7571,
- "top": [
- {
- "name": "分段结构",
- "score": 0.7571,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
- },
- {
- "name": "对话结构",
- "score": 0.7041,
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
- },
- {
- "name": "结构编排",
- "score": 0.6811,
- "path": "/架构/叙事/叙事组织/脉络铺排/结构编排"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "结构组织",
- "candidate": "结构组织",
- "link": "新建",
- "score": 0.8167,
- "top": [
- {
- "name": "结构",
- "score": 0.8167,
- "path": "/结构"
- },
- {
- "name": "结构导航",
- "score": 0.7281,
- "path": "/结构/叙事推进/开篇引入/直述开篇/结构导航"
- },
- {
- "name": "结构模式",
- "score": 0.7278,
- "path": "/结构/结构模式"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "好奇感",
- "candidate": "好奇感",
- "link": "新建",
- "score": 0.7321,
- "top": [
- {
- "name": "好奇",
- "score": 0.7321,
- "path": "/认知/好奇"
- },
- {
- "name": "美感",
- "score": 0.6044,
- "path": "/情感/美感"
- },
- {
- "name": "悬念期待",
- "score": 0.5529,
- "path": "/认知/好奇/悬念期待"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "引发互动",
- "candidate": "引发互动",
- "link": "新建",
- "score": 0.6934,
- "top": [
- {
- "name": "粉丝互动",
- "score": 0.6934,
- "path": "/情感联结/关系维护/粉丝互动"
- },
- {
- "name": "行为引导",
- "score": 0.5482,
- "path": "/行为引导"
- },
- {
- "name": "呼吁",
- "score": 0.5069,
- "path": "/情感联结/情感抒发/呼吁"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "what",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 4
- },
- "title": "短视频分镜表包含维度",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片2"
- ],
- "界定": "专业脚本分镜模板应包含的基础技术列项。",
- "kind": "构成",
- "主体": [
- {
- "小标题": "分镜表标准维度",
- "形式": "清单",
- "条目": [
- {
- "词": "序号",
- "说明": "分镜镜号"
- },
- {
- "词": "画面内容",
- "说明": "具体拍摄的画面描述"
- },
- {
- "词": "景别",
- "说明": "远/全/中/近/特等镜头范围"
- },
- {
- "词": "角度",
- "说明": "拍摄的物理角度"
- },
- {
- "词": "时长",
- "说明": "单镜头持续的时间标准"
- },
- {
- "词": "文案/台词",
- "说明": "画面对应的配音或对话"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "form",
- "value": "分镜模板",
- "candidate": "分镜模板",
- "link": "新建",
- "score": 0.6002,
- "top": [
- {
- "name": "模板映射",
- "score": 0.6002,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/模板映射"
- },
- {
- "name": "版面设计",
- "score": 0.5911,
- "path": "/呈现/视觉/视觉制作/构图编排/版面设计"
- },
- {
- "name": "时间轴线",
- "score": 0.5854,
- "path": "/架构/叙事/叙事组织/脉络铺排/时间组织/时间轴线"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "拍摄参数",
- "candidate": "拍摄参数",
- "link": "新建",
- "score": 0.6112,
- "top": [
- {
- "name": "规格参数",
- "score": 0.6112,
- "path": "/理念/知识/商业/产品服务/产品特征/规格参数"
- },
- {
- "name": "构图",
- "score": 0.5874,
- "path": "/表象/视觉/画面/构图"
- },
- {
- "name": "色温",
- "score": 0.5782,
- "path": "/表象/视觉/画面特征/色彩表现/色温"
- }
- ]
- }
- ]
- },
- {
- "id": "k4",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "六种常用构图方法清单",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片4"
- ],
- "界定": "短视频拍摄中常用的画面空间排布设计方法。",
- "kind": "选项",
- "主体": [
- {
- "小标题": "构图手法及适用场景",
- "形式": "分类",
- "条目": [
- {
- "词": "水平线构图",
- "说明": "呈现大视野",
- "选择线索": "追求稳定感、广阔感时选择。"
- },
- {
- "词": "对角线构图",
- "说明": "利用画面对角斜线",
- "选择线索": "追求动感、想要吸引读者注意力时选择。"
- },
- {
- "词": "中心构图",
- "说明": "主体置于画面正中",
- "选择线索": "需要主体突出、强调平衡感时选择。"
- },
- {
- "词": "框式构图",
- "说明": "利用环境形成的框架",
- "选择线索": "需要引导关注主体,或营造神秘感、窥视感时选择。"
- },
- {
- "词": "九宫格构图",
- "说明": "利用四个兴趣交点排列",
- "选择线索": "通用的黄金分割构图,追求画面美感平衡。"
- },
- {
- "词": "三分法构图",
- "说明": "画面横竖三等分",
- "选择线索": "需要化繁为简、突出重点时选择。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "画面构图",
- "candidate": "画面构图",
- "link": "新建",
- "score": 0.8801,
- "top": [
- {
- "name": "构图",
- "score": 0.8801,
- "path": "/表象/视觉/画面/构图"
- },
- {
- "name": "画面",
- "score": 0.7333,
- "path": "/表象/视觉/画面"
- },
- {
- "name": "色彩构成",
- "score": 0.6562,
- "path": "/表象/视觉/画面特征/色彩表现/色彩构成"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "画面平衡感",
- "candidate": "画面平衡感",
- "link": "新建",
- "score": 0.6299,
- "top": [
- {
- "name": "视觉美感",
- "score": 0.6299,
- "path": "/情感/美感/视觉美感"
- },
- {
- "name": "空间美感",
- "score": 0.6141,
- "path": "/情感/美感/空间美感"
- },
- {
- "name": "美感",
- "score": 0.599,
- "path": "/情感/美感"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "视觉引导",
- "candidate": "视觉引导",
- "link": "新建",
- "score": 0.7324,
- "top": [
- {
- "name": "行动引导",
- "score": 0.7324,
- "path": "/表达/互动引导/行动引导"
- },
- {
- "name": "互动引导",
- "score": 0.722,
- "path": "/表达/互动引导"
- },
- {
- "name": "视觉开篇",
- "score": 0.712,
- "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇"
- }
- ]
- }
- ]
- },
- {
- "id": "k5",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "短视频黄金时长原理",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片1"
- ],
- "主张": "短视频存在关键的信息接收阈值,需根据视频性质动态调整时长策略。",
- "支撑": [
- {
- "小标题": "时长分配策略",
- "形式": "依据",
- "内容": "长视频需要15秒左右抓住重点;而极短视频必须在3-5秒内快速呈现主题以防跳过。"
- },
- {
- "小标题": "创作取舍",
- "形式": "取舍",
- "内容": "建议在脚本设计的前3秒集中堆砌核心爆点或钩子,舍弃平铺直叙的开场,根据视频总长严格压缩非必要信息。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "视频时长",
- "candidate": "视频时长",
- "link": "新建",
- "score": 0.8209,
- "top": [
- {
- "name": "具体时长",
- "score": 0.8209,
- "path": "/表象/视觉/时间/时段/时间跨度/具体时长"
- },
- {
- "name": "时间",
- "score": 0.6025,
- "path": "/表象/视觉/时间"
- },
- {
- "name": "时间跨度",
- "score": 0.5975,
- "path": "/表象/视觉/时间/时段/时间跨度"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "完播率",
- "candidate": "完播率",
- "link": "新建",
- "score": 0.5457,
- "top": [
- {
- "name": "叙事闭合",
- "score": 0.5457,
- "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
- },
- {
- "name": "悬念设置",
- "score": 0.5094,
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
- },
- {
- "name": "传播转化",
- "score": 0.5037,
- "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "留住用户",
- "candidate": "留住用户",
- "link": "新建",
- "score": 0.5713,
- "top": [
- {
- "name": "关系维护",
- "score": 0.5713,
- "path": "/情感联结/关系维护"
- },
- {
- "name": "商业推广",
- "score": 0.5217,
- "path": "/行为引导/商业推广"
- },
- {
- "name": "裂变",
- "score": 0.5211,
- "path": "/行为引导/裂变"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "7589257893544165455",
- "source_id": "dy_7589257893544165455",
- "title": "如何用AI十几秒制作一段高质量精彩的视频...",
- "platform": "douyin",
- "url": "https://www.douyin.com/video/7589257893544165455",
- "media": {
- "type": "video",
- "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
- "images": []
- },
- "cards": [
- {
- "index": 1,
- "content": "核心知识点预告。What:通过一句提示词,利用 AI 工具生成旅游宣传视频。。Why:AI 工具能极大地简化视频创作流程,提高出片效率。",
- "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
- "start": 0.0,
- "end": 8.0
- },
- {
- "index": 2,
- "content": "利用豆包生成视频文案。How:1.打开豆包并开启‘深度思考’模式;2.输入具体需求(如:我是一名旅游视频创作者,请帮我写一段关于上海旅游的视频描述词,要求30字以内);3.从生成结果中复制满意的文案。",
- "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
- "start": 8.0,
- "end": 24.0
- },
- {
- "index": 3,
- "content": "利用创作神器实现文生视频。How:1.在微信搜索并进入‘创作神器’小程序;2.选择‘文生视频’功能;3.粘贴之前生成的文案并点击‘灵感扩写’(自动丰富画面细节);4.设置视频比例(如 9:16)并点击‘生成视频’。",
- "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
- "start": 25.0,
- "end": 54.0
- }
- ],
- "no_knowledge": true,
- "knowledges": []
- },
- {
- "post_id": "6a33655e000000000f0055af",
- "source_id": "xhs_6a33655e000000000f0055af",
- "title": "🎮Voodoo 转型成功,单日流水破百万美元",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/6a33655e000000000f0055af",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_1.webp",
- "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_2.webp",
- "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_3.webp",
- "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_4.webp",
- "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_5.webp",
- "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_6.webp",
- "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_7.webp",
- "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_8.webp",
- "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_9.webp",
- "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_10.webp",
- "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_11.webp",
- "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_12.webp",
- "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_13.webp",
- "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_14.webp",
- "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_15.webp",
- "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_16.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_1.webp"
- },
- {
- "index": 2,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_2.webp"
- },
- {
- "index": 3,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_3.webp"
- },
- {
- "index": 4,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_4.webp"
- },
- {
- "index": 5,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_5.webp"
- },
- {
- "index": 6,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_6.webp"
- },
- {
- "index": 7,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_7.webp"
- },
- {
- "index": 8,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_8.webp"
- },
- {
- "index": 9,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_9.webp"
- },
- {
- "index": 10,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_10.webp"
- },
- {
- "index": 11,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_11.webp"
- },
- {
- "index": 12,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_12.webp"
- },
- {
- "index": 13,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_13.webp"
- },
- {
- "index": 14,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_14.webp"
- },
- {
- "index": 15,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_15.webp"
- },
- {
- "index": 16,
- "content": "",
- "image_url": "/data/demo/xiaohongshu/xhs_6a33655e000000000f0055af/image_16.webp"
- }
- ],
- "no_knowledge": true,
- "knowledges": []
- }
- ]
- }
|