Create-knowledge-find-decode/web/payloads.json

[
  {
    "source": {
      "id": "xhs_699308fa0000000016009697",
      "source_type": "post",
      "title": "真正能爆的选题，往往是你写完后感觉羞耻的",
      "author": "方圆的增长飞轮",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
      }
    },
    "title": "基于“撕裂共识”的差异化爆款选题构思法",
    "content": "目标：通过寻找共识失灵点，产出一个具有穿透力的差异化爆款选题\n步骤1\n  输入：目标赛道及其公认的正确逻辑（圣经句）\n  方法：列出赛道大号反复讲的共识。追问：什么情况下一个人严格按这句话做反而越做越差？或去竞品爆款视频评论区找带有『但是』的反馈。例：『内容为王』在『不懂分发』的情况下会失效。\n  产出：圣经句（正确共识）的失灵瞬间/裂缝场景\n步骤2\n  输入：← s1 的〈圣经句（正确共识）的失灵瞬间/裂缝场景〉\n  方法：针对该失效场景，把裂缝撕开，写出那句『正确答案在某些人身上根本不好使』的核心论点，并验证是否产生“羞耻感/冒犯感”。\n  产出：一个带有羞耻感/冒犯感的差异化爆款选题",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "how工序"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "赛道共识"
      },
      {
        "scope_type": "form",
        "value": "逆向思考"
      },
      {
        "scope_type": "effect",
        "value": "选题切入"
      },
      {
        "scope_type": "intent",
        "value": "寻找裂缝"
      },
      {
        "scope_type": "substance",
        "value": "差异化论点"
      },
      {
        "scope_type": "feeling",
        "value": "羞耻感"
      },
      {
        "scope_type": "feeling",
        "value": "冒犯感"
      },
      {
        "scope_type": "effect",
        "value": "冲突设置"
      },
      {
        "scope_type": "intent",
        "value": "爆款构思"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "选题"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "构思"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "寻找共识裂缝"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "选题定稿"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_699308fa0000000016009697",
      "source_type": "post",
      "title": "真正能爆的选题，往往是你写完后感觉羞耻的",
      "author": "方圆的增长飞轮",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
      }
    },
    "title": "爆款选题的情绪触发原理",
    "content": "主张：好选题的逻辑在于“撕裂信念”而非“加固信念”，必须经过情绪审核而非大脑审核。\n【传播机制】（机制）\n  安全即观众无感。没有风险就没情绪触发，没有情绪触发就没有转发，也就不可能爆。越专业、越正确的选题往往因无感而难以爆火。\n【创作者的取舍含义】（取舍）\n  所以创作选题时，应优先选择那些让自己感到“心虚、羞耻、怕被骂”的内容，主动避开逻辑正确但四平八稳的干货（如“提升执行力的5个方法”），以此触碰大众神经。",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "why原理"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "情绪触发"
      },
      {
        "scope_type": "substance",
        "value": "撕裂信念"
      },
      {
        "scope_type": "effect",
        "value": "传播机制"
      },
      {
        "scope_type": "effect",
        "value": "风险驱动"
      },
      {
        "scope_type": "intent",
        "value": "触碰神经"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "选题"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_699308fa0000000016009697",
      "source_type": "post",
      "title": "真正能爆的选题，往往是你写完后感觉羞耻的",
      "author": "方圆的增长飞轮",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
      }
    },
    "title": "高潜选题的心理信号特征",
    "content": "界定：通过创作者内心真实感受来判断选题潜力的心理反馈指标。（结构：子集）\n【信号对比】（对照）\n  - 内心毫无波澜：觉得内容逻辑通顺，但没有情感起伏。（选用：这意味着该选题极大概率为“正确但无感”，爆火潜力低。）\n  - 羞耻感与冒犯感：内心感到不好意思、心虚、怕太直白被说在装、怕被指责贩卖焦虑。（选用：这意味着触碰了真实但被社交礼仪包裹的内容，具有穿透力，属于爆款预兆。）",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "心理信号"
      },
      {
        "scope_type": "form",
        "value": "信号对照"
      },
      {
        "scope_type": "feeling",
        "value": "真实穿透力"
      },
      {
        "scope_type": "effect",
        "value": "潜力评估"
      },
      {
        "scope_type": "intent",
        "value": "选题筛选"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "选题"
      },
      {
        "key": "出自",
        "type": "str",
        "value": "基于“撕裂共识”的差异化爆款选题构思法 第2步"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_698481e1000000000a02a7c1",
      "source_type": "post",
      "title": "7种编剧常用的叙事结构，写剧不用愁！",
      "author": "Irvin是个编剧（接稿版）",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1"
      }
    },
    "title": "7种常用叙事结构解析清单",
    "content": "界定：本文总结了编剧常用的7种叙事结构及其逻辑特点。（结构：子集）\n【叙事结构详情】（清单）\n  - 三幕式结构：最基础的线性逻辑，分为三部分：第一幕（开端）交代背景、人设及核心冲突触发；第二幕（发展）是故事主体，包含冲突升级、阻碍、失败及人物成长；第三幕（高潮与结局）核心问题解决，给出收尾。（选用：追求节奏张弛有度、起承转合的线性叙事时使用。）\n  - 英雄之旅结构：核心是“平凡人到英雄的蜕变”。情节节点包含：启程（离开舒适区）→ 考验（核心阶段，遇挑战/盟友/反派）→ 归来（获得成长/收获并回归）。（选用：适合成长、冒险、励志题材。）\n  - 非线性结构：打破时间先后，通过时间拆解、重组（闪回、倒叙、多视角）呈现故事。（选用：旨在制造悬念、增强张力时使用。）\n  - 环形结构：结尾与开端呼应。分为非循环类（追求宿命感或圆满感）和带循环类（重复经历事件直到达成目标）。（选用：追求首尾呼应、闭环感、宿命感或需要表现重复循环逻辑时使用。）\n  - 多线叙事结构：多条独立故事线并行推进，并在某节点交汇。（选用：需要丰富故事维度、提升信息密度时使用。）\n  - 嵌套式结构：又称套层结构，一层故事包裹另一层（戏中戏、梦中梦），内外层互相呼应或推动。（选用：需要内外层故事互文或多重叙事空间时使用。）\n  - 反结构：又称无结构/碎片化结构。打破传统框架，不追求完整性，没有传统意义上的主角成长或完整结局，靠人物状态和细节打动观众。（选用：适合文艺片或实验性影片，注重氛围营造和情绪表达时使用。）",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "叙事结构"
      },
      {
        "scope_type": "form",
        "value": "结构框架"
      },
      {
        "scope_type": "effect",
        "value": "节奏控制"
      },
      {
        "scope_type": "effect",
        "value": "情节组织"
      },
      {
        "scope_type": "feeling",
        "value": "宿命感"
      },
      {
        "scope_type": "intent",
        "value": "编剧"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "基于三要素的剧本构思法",
    "content": "目标：从核心前提逻辑出发，构建出一套逻辑自洽的剧本雏形（含结局）\n步骤1\n  输入：创作意图或主题方向\n  方法：依据前提公式（作者立场 + 人物 + 冲突 + 结论）确定剧本的目标和核心驱动力。例：『节俭导致毁灭』。\n  产出：确定的剧本前提（含结论）\n步骤2\n  输入：← s1 的〈确定的剧本前提〉\n  方法：根据前提衍生出的主要人物特征，从生理、社会、心理三个维度细化人物，并为其分配主角与对立人物角色，确保两者实力相当。\n  产出：一组具有意志力和对立关系的人物设定\n步骤3\n  输入：← s2 的〈人物设定〉\n  方法：选择一个引发生死攸关连锁事件的时刻作为切入点。让主角因内在/外在动力创造冲突，通过人物的决定触发阻力。确保冲突是建立在对立统一基础上的缓慢升级，而非静态或跳跃。\n  产出：由切入点引发的一系列冲突序列\n步骤4\n  输入：← s3 的〈冲突序列〉\n  方法：在冲突中利用过渡（小冲突）改变人物状态；进入危机（转折点）并引向高潮（爆发点），最后收尾呈现出 s1 中设定的结论。\n  产出：剧本情节脉络全图",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "how工序"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "剧本前提"
      },
      {
        "scope_type": "effect",
        "value": "主题确立"
      },
      {
        "scope_type": "intent",
        "value": "构思"
      },
      {
        "scope_type": "substance",
        "value": "人物设定"
      },
      {
        "scope_type": "effect",
        "value": "人物刻画"
      },
      {
        "scope_type": "intent",
        "value": "创作"
      },
      {
        "scope_type": "substance",
        "value": "戏剧冲突"
      },
      {
        "scope_type": "effect",
        "value": "情节驱动"
      },
      {
        "scope_type": "form",
        "value": "切入点"
      },
      {
        "scope_type": "substance",
        "value": "剧本结构"
      },
      {
        "scope_type": "effect",
        "value": "情节组织"
      },
      {
        "scope_type": "form",
        "value": "起承转合"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "定向"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "构思"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "结构"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "确立前提"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "人物建模"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "冲突布局"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "情节定稿"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "剧本前提的四维构成",
    "content": "界定：前提是剧本的目标和核心驱动力，通过特定公式决定了人物特征。（结构：多维关系）\n【前提公式构成】（构成）\n  - 作者立场：作者对主题的态度或价值观\n  - 人物：体现前提特征的承载主体\n  - 冲突：推动前提发展的矛盾动力\n  - 结论：故事最终证明的道理或逻辑终点",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "剧本前提"
      },
      {
        "scope_type": "form",
        "value": "前提公式"
      },
      {
        "scope_type": "effect",
        "value": "逻辑自洽"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "出自",
        "type": "str",
        "value": "基于三要素的剧本构思法 第1步"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "人物设定的三维度模型",
    "content": "界定：人物是背景、生理、遗传和教育的合成物，由三个具体维度构成。（结构：多维关系）\n【人物维度细分】（清单）\n  - 生理维度：包括性别、年龄、外表等先天及外在特征\n  - 社会维度：包括阶层、职业、社教等社会关系背景\n  - 心理维度：包括道德标准、志向、挫折等内在精神世界",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "人物设定"
      },
      {
        "scope_type": "form",
        "value": "三维度模型"
      },
      {
        "scope_type": "effect",
        "value": "人物刻画"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "出自",
        "type": "str",
        "value": "基于三要素的剧本构思法 第2步"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "剧本冲突的四种类型",
    "content": "界定：根据人物发展和逻辑连贯性将冲突分为四种形态。（结构：子集）\n【冲突形态分类】（分类）\n  - 静态冲突：人物不发展，无升级冲突的能力（选用：通常应避免，因其无法推动剧情）\n  - 跳跃冲突：不服从常理，强迫人物做出不符本性的行动（选用：通常应避免，因其破坏逻辑真实性）\n  - 缓慢升级冲突：建立在对立统一基础上的自然升级（选用：剧本创作的首选，最为自然稳健）\n  - 预示冲突：即张力，是对冲突的允诺（选用：用于在实际冲突爆发前制造悬念和期待）",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "戏剧冲突"
      },
      {
        "scope_type": "effect",
        "value": "节奏控制"
      },
      {
        "scope_type": "feeling",
        "value": "悬念感"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "出自",
        "type": "str",
        "value": "基于三要素的剧本构思法 第3步"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "势均力敌原理",
    "content": "主张：冲突的持续升级依赖于对立双方实力的对等。\n【机制】（依据）\n  对立人物必须与主角同样强大且具备坚定的意志力，否则冲突会因一方轻易倒下而中断。\n【创作取舍】（取舍）\n  创作时应侧重为反派或阻力方设计足够的动机与实力；若剧情推进太快失去悬念，通常需要增强对立方的意志或资源。",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "why原理"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "对立人物"
      },
      {
        "scope_type": "effect",
        "value": "冲突升级"
      },
      {
        "scope_type": "feeling",
        "value": "紧张感"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "出自",
        "type": "str",
        "value": "基于三要素的剧本构思法 第2步"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "场景分析五步程序",
    "content": "目标：完成对单一场景的结构与转折点分析\n步骤1\n  输入：原始剧本场景或故事片段\n  方法：确定当前的冲突性质及该场景要达成的叙事目标\n  产出：场景冲突与目标定义\n步骤2\n  输入：← s1 的场景目标\n  方法：标注场景开篇时的价值状态（如正向或负向的情感/价值起始点）\n  产出：场景开篇价值\n步骤3\n  输入：← s2 的开篇价值与目标\n  方法：将场景内容拆解为最小单位的“节拍”（Beat）\n  产出：场景节拍清单\n步骤4\n  输入：← s3 的节拍清单\n  方法：标注场景结尾的价值状态，并与开篇价值进行核对比较\n  产出：价值转变对比\n步骤5\n  输入：← s4 的价值对比结果\n  方法：概述节拍发展过程，并最终标注出产生核心影响的转折点\n  产出：场景分析报告与转折点判定",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "how工序"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "剧本场景"
      },
      {
        "scope_type": "effect",
        "value": "冲突分析"
      },
      {
        "scope_type": "effect",
        "value": "目标定义"
      },
      {
        "scope_type": "intent",
        "value": "定性"
      },
      {
        "scope_type": "substance",
        "value": "价值状态"
      },
      {
        "scope_type": "effect",
        "value": "起始点"
      },
      {
        "scope_type": "form",
        "value": "场景节拍"
      },
      {
        "scope_type": "effect",
        "value": "内容拆解"
      },
      {
        "scope_type": "substance",
        "value": "价值转变"
      },
      {
        "scope_type": "effect",
        "value": "核对比较"
      },
      {
        "scope_type": "substance",
        "value": "转折点"
      },
      {
        "scope_type": "form",
        "value": "分析报告"
      },
      {
        "scope_type": "intent",
        "value": "判定"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "冲突目标界定"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "初始价值标注"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "节拍拆解"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "结尾价值核对"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "转折点判定"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "故事设计的五部分构成",
    "content": "界定：构成一个完整故事结构的五个核心动作/部分。（结构：序列）\n【构成要素】\n  - 激励事件：打破生活平衡的决定性事件，可能是随机或有因的。它的功能是激发恢复平衡的欲望，开启求索之路，并作为大钩子预示危机。\n  - 进展纠葛：循序渐进制造出的冲突，涵盖内心、个人、个人与外界多重层面。\n  - 危机：故事最紧张的点，人物必须在不可调和的两难境地中为欲望做最后努力，揭示深层性格。\n  - 高潮：价值朝向绝对且不可逆转的剧烈摇摆，满足观众的情感预期。\n  - 结局：为次情节提供平衡机会，展示高潮影响，形成逻辑闭环并对观众表示尊重。",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "故事结构"
      },
      {
        "scope_type": "form",
        "value": "五部分构成"
      },
      {
        "scope_type": "effect",
        "value": "情节组织"
      },
      {
        "scope_type": "intent",
        "value": "架构"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "故事宏观结构层级",
    "content": "界定：故事结构由小到大的组成关系层级。（结构：序列）\n【结构层级】\n  - 节拍：构成场景的最小单位。\n  - 场景：由节拍构成。\n  - 序列：由一系列场景构成。\n  - 幕：由序列构成。三幕故事通常需要四个重大场景。",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "故事层级"
      },
      {
        "scope_type": "form",
        "value": "宏观结构"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "场景设计四要素",
    "content": "界定：构建一个有效场景所需的关键设计元素。（结构：多维关系）\n【要素说明】\n  - 转折点：通过惊奇感增强好奇心，带给观众新的见识和情节走向。\n  - 伏笔与分晓：知识的渐次铺陈与适时传达。\n  - 情感转变：以快感与痛感为核心，创造正面与负面的动态交替。\n  - 两难选择：人物面临不可调和的两善取其一，或两恶取其轻。",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "场景要素"
      },
      {
        "scope_type": "effect",
        "value": "场景设计"
      },
      {
        "scope_type": "feeling",
        "value": "惊奇感"
      },
      {
        "scope_type": "intent",
        "value": "构建"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "情感回报递减原理",
    "content": "主张：根据回报递减定理，单一、持续的正面或负面情感会弱化观众感知。\n【情感机制】（机制）\n  核心情感（快感/痛感）的集中释放会使人麻木。\n【创作取舍】（取舍）\n  设计场景时，必须刻意制造正面与负面情感的动态交替（反转型设计），避免情感单一流动以保持观众的持续敏感度。",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "why原理"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "情感交替"
      },
      {
        "scope_type": "feeling",
        "value": "快感"
      },
      {
        "scope_type": "feeling",
        "value": "痛感"
      },
      {
        "scope_type": "effect",
        "value": "观众敏感度"
      },
      {
        "scope_type": "intent",
        "value": "规避"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "三方冲突框架原理",
    "content": "主张：通过构建人物A/B/C的三方冲突框架来设计场景。\n【结构优势】（依据）\n  相比二元对立，三方框架能创造更丰富的冲突变体，避免简单的重复对攻。\n【创作取舍】（取舍）\n  在设计群体冲突或长场景时，应引入第三方力量或视角来打破二元僵局，从而创造更复杂的戏剧张力。",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "why原理"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "三方冲突"
      },
      {
        "scope_type": "form",
        "value": "三方框架"
      },
      {
        "scope_type": "effect",
        "value": "戏剧张力"
      },
      {
        "scope_type": "intent",
        "value": "打破僵局"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e4bdf50000000006028a59",
      "source_type": "post",
      "title": "只要学会这几样，写短视频脚本真的不难❗️",
      "author": "海狸教自媒体运营",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
      }
    },
    "title": "短视频脚本编写全流程",
    "content": "目标：从确定原始选题到产出一份完整的细节分镜头脚本\n步骤1\n  输入：原始创意或素材\n  方法：明确中心主题，确定本次视频要传达的核心信息。\n  产出：明确的中心选题\n步骤2\n  输入：← s1 的明确中心选题\n  方法：搭建基本框架，设定人物、场景及核心事件。可结合「脚本构思三步走」：点名主题/提出疑问 → 讲述故事/观点 → 总结/引导。例：『开门见山提出疑问吸引好奇』\n  产出：脚本逻辑框架（核心三步）\n步骤3\n  输入：← s2 的脚本逻辑框架\n  方法：填充细节要素，针对每一幕确定镜号、画面内容、拍摄技巧（构图）、字幕、音乐音效、时长把控及景别角度。例：『长视频开篇10-15秒快展核心，短视频3-5秒快速呈现主题』\n  产出：分镜头细节脚本",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "how工序"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "中心选题"
      },
      {
        "scope_type": "effect",
        "value": "选题切入"
      },
      {
        "scope_type": "intent",
        "value": "明确主题"
      },
      {
        "scope_type": "form",
        "value": "三段式结构"
      },
      {
        "scope_type": "effect",
        "value": "脚本构思"
      },
      {
        "scope_type": "feeling",
        "value": "好奇感"
      },
      {
        "scope_type": "form",
        "value": "分镜头脚本"
      },
      {
        "scope_type": "substance",
        "value": "拍摄技巧"
      },
      {
        "scope_type": "effect",
        "value": "时长把控"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "定向"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "构思"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "打磨"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "确定选题"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "搭建框架"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "细节完善"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e4bdf50000000006028a59",
      "source_type": "post",
      "title": "只要学会这几样，写短视频脚本真的不难❗️",
      "author": "海狸教自媒体运营",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
      }
    },
    "title": "脚本黄金结构三要素",
    "content": "界定：指短视频脚本在结构层面上必须具备的三个关键组成部分。（结构：序列）\n【结构组成】\n  - 开头/引子：黄金3秒。利用视觉冲击、意想不到的镜头或噱头点名主题/提出疑问，达到吸引好奇的目的。\n  - 中间/内容主题：进行论述或讲述故事。要求有起伏的故事线，把握节奏，提出方法或握出观点。\n  - 结尾/总结：产生印象点与情感共鸣。总结内容、抛出后续问题、引出下期或给出行动指令。",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "form",
        "value": "脚本结构"
      },
      {
        "scope_type": "effect",
        "value": "节奏控制"
      },
      {
        "scope_type": "intent",
        "value": "引导互动"
      },
      {
        "scope_type": "feeling",
        "value": "情感共鸣"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "出自",
        "type": "str",
        "value": "短视频脚本编写全流程 第2步"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e4bdf50000000006028a59",
      "source_type": "post",
      "title": "只要学会这几样，写短视频脚本真的不难❗️",
      "author": "海狸教自媒体运营",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
      }
    },
    "title": "Vlog脚本公式清单",
    "content": "界定：针对Vlog题材提供的三套预设脚本逻辑结构。（结构：子集）\n【公式分类】\n  - 引起共鸣法：人物+状态+情感。（选用：侧重于建立观众与创作者之间的情感连接时使用）\n  - 引发好奇法：时间/观点+悬念。（选用：侧重于通过悬疑感提升视频完播率时使用）\n  - 引发互动法：主题+情景+问句。（选用：侧重于引导评论区讨论或增加账号互动时使用）",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "Vlog题材"
      },
      {
        "scope_type": "form",
        "value": "结构公式"
      },
      {
        "scope_type": "effect",
        "value": "完播率"
      },
      {
        "scope_type": "feeling",
        "value": "悬念感"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "灵感"
      },
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e4bdf50000000006028a59",
      "source_type": "post",
      "title": "只要学会这几样，写短视频脚本真的不难❗️",
      "author": "海狸教自媒体运营",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
      }
    },
    "title": "短视频常用构图技巧",
    "content": "界定：在脚本细化阶段通过改变画面元素排列来传达不同意图的方法。（结构：子集）\n【构图类型】\n  - 水平线构图：水平线横贯画面。（选用：需要表现稳定感、平静感时选择）\n  - 对角线构图：主体沿对角线分布。（选用：需要增强画面动感、引导视线延伸时选择）\n  - 中心构图：主体居于画面中心。（选用：需要绝对突出主体、减少干扰时选择）\n  - 框式构图：利用前景形成窗户或门洞般的边框。（选用：需要营造窥视感、神秘感或增强画面层次时选择）\n  - 九宫格/三分法构图：将画面按九宫格划分或三等分。（选用：需要画面排列醒目且简化内容、使画面和谐舒适时选择）",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "画面构图"
      },
      {
        "scope_type": "effect",
        "value": "视觉引导"
      },
      {
        "scope_type": "feeling",
        "value": "稳定感"
      },
      {
        "scope_type": "feeling",
        "value": "窥视感"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "出自",
        "type": "str",
        "value": "短视频脚本编写全流程 第3步"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_6901e15a0000000003019fa3",
      "source_type": "post",
      "title": "爆款标题公式直接抄❗️笔记想不火都难",
      "author": "海狸教自媒体运营",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3"
      }
    },
    "title": "小红书爆款标题3大万能公式",
    "content": "界定：指通过特定结构组合时间、结果、痛点等元素，快速生成具有吸引力的标题模版。（结构：子集）\n【标题公式清单】（清单）\n  - 时间 + 结果 + 经验：用量化的成果来勾住用户引起好奇。例：『半年时间涨粉11w，全靠这个万能公式』（选用：适用于展示过往成就、成功案例或有具体量化结果的复盘类内容。）\n  - 痛点 + 解决方法 + 保证：精准戳中用户当下的难题并给出确定性的承诺。例：『小红书不涨粉，3大技巧照做就对了』（选用：适用于解决具体困难、提供教程或避坑指南等强功能性内容。）\n  - 方法 + 保证：强调方法简单易操作，降低用户的心理门槛。例：『傻瓜式化妆手法，有手就行』（选用：适用于难度较大但已被简化的技巧，或强调人人皆可上手的垂类教程。）",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "爆款标题模板"
      },
      {
        "scope_type": "form",
        "value": "标题公式"
      },
      {
        "scope_type": "effect",
        "value": "点击激发"
      },
      {
        "scope_type": "intent",
        "value": "引流"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_6901e15a0000000003019fa3",
      "source_type": "post",
      "title": "爆款标题公式直接抄❗️笔记想不火都难",
      "author": "海狸教自媒体运营",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3"
      }
    },
    "title": "小红书标题创作9大技巧",
    "content": "界定：通过改变表达语气和信息组织方式，增强标题吸引力的具体手法。（结构：子集）\n【常见标题技巧明细】（清单）\n  - 提问式：直击痛点，用用户最关心的困惑开篇，引导对号入座。（选用：用户存在明显痛点且渴望寻找答案时使用。）\n  - 设问式：先抛出问题再给出预告方案，勾起好奇并预示价值。（选用：想在标题中完整体现“问题-方案”结构，预告高价值干货时使用。）\n  - 数字式：用具体数字增强客观性和干货感，降低用户阅读决策成本。（选用：内容包含多项要点或具体量化成果时首选。）\n  - 利益式：直接表明用户能够获得的具体好处或价值。（选用：内容能提供显著、具体的价值回报时使用。）\n  - 悬念式：刻意隐藏关键信息，只说一半内容，激发点击欲望。（选用：内容有明显转折或出人意料的结论时使用。）\n  - 对比式：利用差异感、反差和矛盾制造视觉或心理上的冲突感。（选用：内容包含前后变化、新手VS老手或不同方案优劣对比时使用。）\n  - 劝诫式：利用用户的“避坑”心理和“损失厌恶”本能抓住注意力。（选用：提醒用户避免常见错误、揭露真相或提供警示时使用。）\n  - 共情式：替用户发声，说出其想说而未说的话，引发情绪上的认同。（选用：内容侧重于观点输出、情感共鸣或职场/生活态度时使用。）\n  - 热点式：绑定节日、热门事件或潮流趋势进行借势营销。（选用：内容能与当前社交媒体热门话题、节点挂钩时使用。）",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "标题创作手法"
      },
      {
        "scope_type": "form",
        "value": "表达语气"
      },
      {
        "scope_type": "feeling",
        "value": "好奇感"
      },
      {
        "scope_type": "feeling",
        "value": "认同感"
      },
      {
        "scope_type": "effect",
        "value": "吸引力"
      },
      {
        "scope_type": "effect",
        "value": "冲突感营造"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_69ff58670000000023016fa2",
      "source_type": "post",
      "title": "海外营销灵感｜五月爆款Reels创意合集",
      "author": "NotJustAgency",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/69ff58670000000023016fa2"
      }
    },
    "title": "超现实装置（FOOH）创意视觉形式",
    "content": "界定：指通过CGI（电脑成像）技术在现实场景中植入超现实装置的视觉创意手法。（结构：子集）\n【FOOH核心表现形式】（定义）\n  - CGI/FOOH：Fake Out of Home广告，利用超现实装置（如扶梯上的巨大玉米）与现实环境结合。（选用：适用于需要极强视觉冲击力来快速捕捉用户注意力的短视频营销场景。）",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "CGI超现实装置"
      },
      {
        "scope_type": "form",
        "value": "FOOH视觉创意"
      },
      {
        "scope_type": "effect",
        "value": "视觉冲击力"
      },
      {
        "scope_type": "intent",
        "value": "吸引注意"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "灵感"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_69ff58670000000023016fa2",
      "source_type": "post",
      "title": "海外营销灵感｜五月爆款Reels创意合集",
      "author": "NotJustAgency",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/69ff58670000000023016fa2"
      }
    },
    "title": "CGI视觉创意爆款逻辑",
    "content": "主张：通过视觉反差或超现实装置制造视觉冲击力是提升Reels完播与互动的核心手段。\n【平台用户心理】（机制）\n  在快速滑动的短视频流中，违反常识的超现实画面能瞬间阻断用户滑动行为，通过好奇心转化为停留。\n【创作取舍】（取舍）\n  内容创作时应优先投入精力于前3秒的视觉奇观打造，而非平铺直叙的品牌展示；应侧重于\"现实场景+超现实物体\"的结合，而非全虚构场景。",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "why原理"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "短视频视觉奇观"
      },
      {
        "scope_type": "feeling",
        "value": "好奇心"
      },
      {
        "scope_type": "effect",
        "value": "阻断滑动"
      },
      {
        "scope_type": "effect",
        "value": "停留转化"
      },
      {
        "scope_type": "intent",
        "value": "提升完播"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "灵感"
      },
      {
        "key": "业务阶段",
        "type": "str",
        "value": "选题"
      }
    ]
  }
]