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|
- [
- {
- "source": {
- "id": "xhs_699308fa0000000016009697",
- "source_type": "post",
- "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
- "author": "方圆的增长飞轮",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
- }
- },
- "title": "爆款选题双招法",
- "content": "目标:产出一个能引发情绪共鸣的爆款选题\n步骤1\n 输入:选定目标赛道\n 方法:提取该赛道中被广泛默认、反复复述的‘圣经句’(即正确共识),如『能力强的人一定会被看见』;必须是大众信奉但未经质疑的断言。例:『…能力强的人一定会被看见…』\n 产出:〈赛道圣经句〉\n步骤2\n 输入:← s1 的〈赛道圣经句〉\n 方法:针对该句,追问:什么情况下严格按这句话做,反而导致结果恶化?即寻找其失效的现实场景(共识崩塌点)。例:『职场中能力强却长期被埋没、汇报不力反被提拔』\n 产出:〈共识失灵场景清单〉\n步骤3\n 输入:← s1 的〈赛道圣经句〉\n 方法:前往同赛道热门竞品评论区,筛选含『但是……』『其实……』『没人敢说……』等转折/压抑表达的评论——这些是用户‘懂但没说出口’的真实痛点,已通过市场反馈验证。例:『标题很干货,但是看完还是不会写』\n 产出:〈竞品评论区沉默痛点集〉\n步骤4\n 输入:← s2 的〈共识失灵场景清单〉, ← s3 的〈竞品评论区沉默痛点集〉\n 方法:将二者交叉比对,选取同时满足‘共识崩塌’+‘用户已有压抑共鸣’的交集点,将其转化为具体选题表述,确保带有羞耻感或冒犯感(非攻击性,而是撕裂正确表象)。例:『别再信“努力就有回报”,这届打工人正在用离职投票』\n 产出:一个能引发情绪共鸣的爆款选题",
- "dim_creations": [
- "创作"
- ],
- "dim_attributes": [
- "how"
- ],
- "scopes": [
- {
- "scope_type": "substance",
- "value": "赛道圣经句"
- },
- {
- "scope_type": "substance",
- "value": "正确共识"
- },
- {
- "scope_type": "substance",
- "value": "大众信奉断言"
- },
- {
- "scope_type": "form",
- "value": "提取法"
- },
- {
- "scope_type": "effect",
- "value": "共识"
- },
- {
- "scope_type": "intent",
- "value": "识别共识起点"
- },
- {
- "scope_type": "substance",
- "value": "共识失灵场景"
- },
- {
- "scope_type": "substance",
- "value": "现实失效条件"
- },
- {
- "scope_type": "substance",
- "value": "共识崩塌点"
- },
- {
- "scope_type": "form",
- "value": "反事实追问"
- },
- {
- "scope_type": "effect",
- "value": "共识解构"
- },
- {
- "scope_type": "effect",
- "value": "结构性矛盾暴露"
- },
- {
- "scope_type": "intent",
- "value": "挖掘认知裂缝"
- },
- {
- "scope_type": "substance",
- "value": "竞品评论区沉默痛点"
- },
- {
- "scope_type": "substance",
- "value": "用户未言明真实痛点"
- },
- {
- "scope_type": "substance",
- "value": "市场验证型压抑表达"
- },
- {
- "scope_type": "form",
- "value": "评论区语义"
- },
- {
- "scope_type": "form",
- "value": "转折词筛选"
- },
- {
- "scope_type": "effect",
- "value": "真实痛点捕获"
- },
- {
- "scope_type": "effect",
- "value": "情感共鸣"
- },
- {
- "scope_type": "intent",
- "value": "锚定已验证情绪触点"
- },
- {
- "scope_type": "substance",
- "value": "共识崩塌"
- },
- {
- "scope_type": "substance",
- "value": "用户压抑交集点"
- },
- {
- "scope_type": "substance",
- "value": "羞耻感选题"
- },
- {
- "scope_type": "substance",
- "value": "冒犯感选题"
- },
- {
- "scope_type": "substance",
- "value": "情绪共鸣型爆款选题"
- },
- {
- "scope_type": "form",
- "value": "交叉比对法"
- },
- {
- "scope_type": "form",
- "value": "交集转化"
- },
- {
- "scope_type": "effect",
- "value": "情绪信号强化"
- },
- {
- "scope_type": "effect",
- "value": "选题冒犯性校准"
- },
- {
- "scope_type": "effect",
- "value": "羞耻感注入"
- },
- {
- "scope_type": "intent",
- "value": "生成高共鸣选题"
- }
- ],
- "custom_ext": [
- {
- "key": "业务阶段",
- "type": "str",
- "value": "选题"
- },
- {
- "key": "创作阶段",
- "type": "str",
- "value": "定向"
- },
- {
- "key": "创作阶段",
- "type": "str",
- "value": "构思"
- },
- {
- "key": "创作阶段",
- "type": "str",
- "value": "结构"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "提取共识句"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "逆向推演失效场景"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "挖掘评论区未言明反馈"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "交叉验证并具象化选题"
- }
- ]
- },
- {
- "source": {
- "id": "xhs_699308fa0000000016009697",
- "source_type": "post",
- "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
- "author": "方圆的增长飞轮",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
- }
- },
- "title": "好选题的情绪信号",
- "content": "{\"name\": \"好选题的情绪信号\", \"kind\": \"子集\", \"维度拆分规则\": \"情绪触发类型\", \"body\": [{\"item_name\": \"羞耻感\", \"item_desc\": \"写完后内心犹豫、不好意思、想删掉——因为它触碰了真实但被社交礼仪层层包裹的痛点;是好选题的防伪标签。例:『…写完后感觉羞耻的,因为太正确的选题缺乏情绪共鸣…』\", \"作用域\": []}, {\"item_name\": \"冒犯感\", \"item_desc\": \"不是脏话式冒犯,而是对大众信奉的‘正确共识’进行温和撕裂,从而触动公共痛点;能引发强烈共鸣。例:『…真正的爆款选题带有冒犯感,不是脏话式的冒犯,而是对正确共识的挑战…』\", \"作用域\": []}]}",
- "dim_creations": [
- "创作"
- ],
- "dim_attributes": [
- "what"
- ],
- "scopes": [
- {
- "scope_type": "substance",
- "value": "羞耻感"
- },
- {
- "scope_type": "substance",
- "value": "冒犯感"
- },
- {
- "scope_type": "substance",
- "value": "情绪信号"
- },
- {
- "scope_type": "substance",
- "value": "社交礼仪包裹痛点"
- },
- {
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- "value": "脚本"
- },
- {
- "key": "概要",
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- "value": "冲突分为静态、跳跃、缓慢升级、预示四种类型,各自对应不同张力生成机制。"
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- },
- "title": "冲突的生活来源原理",
- "content": "{\"name\": \"冲突的生活来源原理\", \"desc\": \"冲突源于生活中真实存在的品质对立(如关怀 vs 漠视),人物间的攻击与反击并非随机,而是对立价值观在具体情境中的具象化碰撞,由此形成复杂、可延展的戏剧张力。\"}",
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- {
- "scope_type": "effect",
- "value": "戏剧张力"
- },
- {
- "scope_type": "effect",
- "value": "张力复杂性"
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- {
- "scope_type": "effect",
- "value": "张力可延展性"
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- "title": "结构要素",
- "content": "{\"name\": \"结构要素\", \"kind\": \"序列\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"过渡\", \"item_desc\": \"小冲突融入大前提的过程,用于衔接场景与主题。\", \"作用域\": []}, {\"item_name\": \"切入点\", \"item_desc\": \"决定性事件引发连锁反应的起始点,是故事真正开始的位置。\", \"作用域\": []}, {\"item_name\": \"危机\", \"item_desc\": \"人物面临不可回避的转折性抉择,推动情节质变。\", \"作用域\": []}, {\"item_name\": \"高潮\", \"item_desc\": \"冲突集中爆发、人物意志与对立面正面碰撞的顶点。\", \"作用域\": []}, {\"item_name\": \"结局\", \"item_desc\": \"前提所承诺的价值状态最终实现或破灭的收束。\", \"作用域\": []}]}",
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- },
- "title": "单场景内部结构",
- "content": "{\"name\": \"单场景内部结构\", \"kind\": \"多维关系\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"前提\", \"item_desc\": \"该场景所服务的整体故事前提的局部体现。\", \"作用域\": []}, {\"item_name\": \"冲突\", \"item_desc\": \"场景内人物间具体的意志对抗。\", \"作用域\": []}, {\"item_name\": \"过渡\", \"item_desc\": \"连接上一场景与本场景的逻辑或情绪桥梁。\", \"作用域\": []}, {\"item_name\": \"危机\", \"item_desc\": \"场景内人物必须做出关键选择的临界点。\", \"作用域\": []}, {\"item_name\": \"高潮\", \"item_desc\": \"场景内冲突最激烈、信息量最大、情绪最强的瞬间。\", \"作用域\": []}, {\"item_name\": \"结局\", \"item_desc\": \"该场景带来的即时结果与状态改变,为下一场景埋设伏笔。\", \"作用域\": []}]}",
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- "value": "高潮"
- },
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- "scope_type": "substance",
- "value": "结局"
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- "scope_type": "form",
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- "value": "每个场景需呈现前提、冲突、过渡、危机、高潮和结局六要素的微型复现。"
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- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
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- },
- "title": "故事的五部分构成",
- "content": "{\"name\": \"故事的五部分构成\", \"kind\": \"序列\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"激励事件\", \"item_desc\": \"第一个重大事件,打破主人公生活平衡,引发后续情节。\", \"作用域\": []}, {\"item_name\": \"进展纠葛\", \"item_desc\": \"人物面对对抗力量时产生的冲突,创造一系列事件推动故事发展,每个次情节都有自己的激励事件。\", \"作用域\": []}, {\"item_name\": \"危机\", \"item_desc\": \"人物的终极决定时刻,强调其紧张性和对故事发展的关键作用。\", \"作用域\": []}, {\"item_name\": \"高潮\", \"item_desc\": \"必须充满意义,从负面到正面的价值转变能够打动观众。\", \"作用域\": []}, {\"item_name\": \"结局\", \"item_desc\": \"提供情感满足与主题升华。\", \"作用域\": []}]}",
- "dim_creations": [
- "创作"
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- "scopes": [
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- "scope_type": "substance",
- "value": "故事结构"
- },
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- },
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- "scope_type": "substance",
- "value": "进展纠葛"
- },
- {
- "scope_type": "substance",
- "value": "危机"
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- "scope_type": "substance",
- "value": "高潮"
- },
- {
- "scope_type": "substance",
- "value": "结局"
- },
- {
- "scope_type": "form",
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- "value": "脚本"
- },
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- "value": "故事由激励事件、进展纠葛、危机、高潮、结局五个按时间顺序展开的部分构成。"
- }
- ]
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- }
- },
- "title": "场景设计的四个要素",
- "content": "{\"name\": \"场景设计的四个要素\", \"kind\": \"多维关系\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"转折点\", \"item_desc\": \"制造惊奇和好奇心。\", \"作用域\": []}, {\"item_name\": \"伏笔/分晓\", \"item_desc\": \"铺设知识层叠效果。\", \"作用域\": []}, {\"item_name\": \"情感动力\", \"item_desc\": \"通过正面与负面价值交替制造情感体验。\", \"作用域\": []}, {\"item_name\": \"选择\", \"item_desc\": \"展示人物在善恶之间的两难抉择。\", \"作用域\": []}]}",
- "dim_creations": [
- "创作"
- ],
- "dim_attributes": [
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- ],
- "scopes": [
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- "scope_type": "substance",
- "value": "场景构成"
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- "value": "转折点"
- },
- {
- "scope_type": "substance",
- "value": "伏笔"
- },
- {
- "scope_type": "substance",
- "value": "分晓"
- },
- {
- "scope_type": "substance",
- "value": "情感动力"
- },
- {
- "scope_type": "substance",
- "value": "选择"
- },
- {
- "scope_type": "form",
- "value": "四要素模型"
- },
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- "scope_type": "intent",
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- "custom_ext": [
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- "key": "业务阶段",
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- "value": "脚本"
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- "key": "概要",
- "type": "str",
- "value": "场景由转折点、伏笔/分晓、情感动力和选择四个要素共同构成。"
- }
- ]
- },
- {
- "source": {
- "id": "xhs_680659e8000000001a007a11",
- "source_type": "post",
- "title": "故事设计原理拆解学习",
- "author": "拾意",
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- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
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- },
- "title": "场景分析的五步程序",
- "content": "{\"name\": \"场景分析的五步程序\", \"kind\": \"序列\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"确定冲突\", \"item_desc\": \"识别场景中核心对抗关系。\", \"作用域\": []}, {\"item_name\": \"标注开篇价值\", \"item_desc\": \"标记场景起始时人物所处的价值状态(如安全/危险、希望/绝望等)。\", \"作用域\": []}, {\"item_name\": \"将场景分解为节拍\", \"item_desc\": \"切分场景内最小有意义的动作单元。\", \"作用域\": []}, {\"item_name\": \"标注结尾价值\", \"item_desc\": \"标记场景结束时价值状态的变化。\", \"作用域\": []}, {\"item_name\": \"概述节拍并标注转折点的位置\", \"item_desc\": \"总结各节拍逻辑,并定位触发价值翻转的关键节拍。\", \"作用域\": []}]}",
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- "scope_type": "substance",
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- "scope_type": "substance",
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- },
- {
- "scope_type": "substance",
- "value": "价值状态标注"
- },
- {
- "scope_type": "substance",
- "value": "节拍分解"
- },
- {
- "scope_type": "substance",
- "value": "价值转变标注"
- },
- {
- "scope_type": "substance",
- "value": "转折点"
- },
- {
- "scope_type": "form",
- "value": "五步程序"
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- "value": "脚本"
- },
- {
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- "value": "场景分析需按确定冲突、标注开篇价值、分解为节拍、标注结尾价值、概述节拍并标注转折点位置五步进行。"
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- ]
- },
- {
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- "source_type": "post",
- "title": "故事设计原理拆解学习",
- "author": "拾意",
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- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
- }
- },
- "title": "情感转变与价值变化的关系",
- "content": "{\"name\": \"情感转变与价值变化的关系\", \"desc\": \"核心情感为快感和痛感,情感动力源于正面与负面价值的交替变化;价值转变是情感冲击的根源,通过价值状态的升降(如从希望跌入绝望、再升至顿悟)直接驱动观众情绪起伏。\"}",
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- "dim_attributes": [
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- "scopes": [
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- "scope_type": "substance",
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- "scope_type": "substance",
- "value": "价值变化"
- },
- {
- "scope_type": "substance",
- "value": "快感"
- },
- {
- "scope_type": "substance",
- "value": "痛感"
- },
- {
- "scope_type": "feeling",
- "value": "情绪起伏"
- },
- {
- "scope_type": "effect",
- "value": "情感驱动"
- },
- {
- "scope_type": "effect",
- "value": "价值翻转"
- },
- {
- "scope_type": "intent",
- "value": "解释原理"
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- ],
- "custom_ext": [
- {
- "key": "业务阶段",
- "type": "str",
- "value": "脚本"
- }
- ]
- },
- {
- "source": {
- "id": "xhs_680659e8000000001a007a11",
- "source_type": "post",
- "title": "故事设计原理拆解学习",
- "author": "拾意",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
- }
- },
- "title": "选择的性质与两难之境",
- "content": "{\"name\": \"选择的性质与两难之境\", \"desc\": \"真正的选择不是显而易见的优劣判断,而是在同等量或同等价值的欲望之间做出不可兼得的抉择;这种两难之境迫使人物暴露本质,是揭示性格与主题的核心机制。\"}",
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- "dim_attributes": [
- "why"
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- "scope_type": "substance",
- "value": "两难抉择"
- },
- {
- "scope_type": "substance",
- "value": "同等价值欲望"
- },
- {
- "scope_type": "substance",
- "value": "不可兼得性"
- },
- {
- "scope_type": "substance",
- "value": "人物本质揭示"
- },
- {
- "scope_type": "substance",
- "value": "性格暴露机制"
- },
- {
- "scope_type": "substance",
- "value": "主题揭示机制"
- },
- {
- "scope_type": "effect",
- "value": "本质暴露"
- },
- {
- "scope_type": "effect",
- "value": "主题强化"
- },
- {
- "scope_type": "intent",
- "value": "解释原理"
- }
- ],
- "custom_ext": [
- {
- "key": "业务阶段",
- "type": "str",
- "value": "脚本"
- }
- ]
- },
- {
- "source": {
- "id": "xhs_680659e8000000001a007a11",
- "source_type": "post",
- "title": "故事设计原理拆解学习",
- "author": "拾意",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
- }
- },
- "title": "场景分析法",
- "content": "目标:完成一个场景的结构与情感价值诊断\n步骤1\n 输入:待分析的单个场景文本或影像片段\n 方法:确定该场景中人物之间的核心对抗关系。例:『识别场景中核心对抗关系。』\n 产出:明确的冲突定义(如‘主角 vs 自我怀疑’或‘主角 vs 反派设下的陷阱’)\n步骤2\n 输入:← s1 的〈明确的冲突定义〉\n 方法:标注场景起始时人物所处的价值状态(如安全/危险、希望/绝望等)。例:『标记场景起始时人物所处的价值状态(如安全/危险、希望/绝望等)。』\n 产出:开篇价值标签(如‘希望→中性’)\n步骤3\n 输入:← s2 的〈开篇价值标签〉\n 方法:将场景切分为最小有意义的动作单元(节拍)。例:『切分场景内最小有意义的动作单元。』\n 产出:节拍序列列表(含每个节拍的简述)\n步骤4\n 输入:← s3 的〈节拍序列列表(含每个节拍的简述)〉\n 方法:标记场景结束时价值状态的变化。例:『标记场景结束时价值状态的变化。』\n 产出:结尾价值标签(如‘希望→绝望’)及价值转变方向\n步骤5\n 输入:← s4 的〈结尾价值标签及价值转变方向〉\n 方法:总结各节拍逻辑,并定位触发价值翻转的关键节拍。例:『总结各节拍逻辑,并定位触发价值翻转的关键节拍。』\n 产出:节拍概述文档(含转折点位置标注)",
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- "scopes": [
- {
- "scope_type": "substance",
- "value": "核心对抗关系"
- },
- {
- "scope_type": "form",
- "value": "冲突识别步骤"
- },
- {
- "scope_type": "effect",
- "value": "冲突确定"
- },
- {
- "scope_type": "intent",
- "value": "教学"
- },
- {
- "scope_type": "substance",
- "value": "价值状态"
- },
- {
- "scope_type": "substance",
- "value": "安全"
- },
- {
- "scope_type": "substance",
- "value": "危险"
- },
- {
- "scope_type": "substance",
- "value": "希望"
- },
- {
- "scope_type": "substance",
- "value": "绝望"
- },
- {
- "scope_type": "form",
- "value": "价值标注步骤"
- },
- {
- "scope_type": "effect",
- "value": "开篇价值标注"
- },
- {
- "scope_type": "substance",
- "value": "节拍"
- },
- {
- "scope_type": "substance",
- "value": "动作单元"
- },
- {
- "scope_type": "form",
- "value": "节拍分解步骤"
- },
- {
- "scope_type": "effect",
- "value": "节拍切分"
- },
- {
- "scope_type": "substance",
- "value": "价值转变"
- },
- {
- "scope_type": "form",
- "value": "结尾价值标注步骤"
- },
- {
- "scope_type": "effect",
- "value": "价值转变标注"
- },
- {
- "scope_type": "substance",
- "value": "节拍逻辑"
- },
- {
- "scope_type": "substance",
- "value": "转折点位置"
- },
- {
- "scope_type": "form",
- "value": "节拍概述"
- },
- {
- "scope_type": "form",
- "value": "定位步骤"
- },
- {
- "scope_type": "effect",
- "value": "转折点"
- },
- {
- "scope_type": "effect",
- "value": "节拍逻辑概括"
- }
- ],
- "custom_ext": [
- {
- "key": "业务阶段",
- "type": "str",
- "value": "脚本"
- },
- {
- "key": "创作阶段",
- "type": "str",
- "value": "结构"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "确定冲突"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "标注开篇价值"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "分解为节拍"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "标注结尾价值"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "概述节拍并标注转折点"
- }
- ]
- },
- {
- "source": {
- "id": "xhs_680659e8000000001a007a11",
- "source_type": "post",
- "title": "故事设计原理拆解学习",
- "author": "拾意",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
- }
- },
- "title": "冲突类型",
- "content": "{\"name\": \"冲突类型\", \"kind\": \"子集\", \"维度拆分规则\": \"冲突结构复杂度\", \"body\": [{\"item_name\": \"简单型冲突\", \"item_desc\": \"单一线性对抗,如主角与单一反派的直接较量。\", \"作用域\": []}, {\"item_name\": \"复杂型冲突\", \"item_desc\": \"多线交织、内外叠加,如主角同时应对外部威胁、内心挣扎与人际关系崩解。\", \"作用域\": []}]}",
- "dim_creations": [
- "创作"
- ],
- "dim_attributes": [
- "what"
- ],
- "scopes": [
- {
- "scope_type": "substance",
- "value": "冲突类型"
- },
- {
- "scope_type": "substance",
- "value": "简单型冲突"
- },
- {
- "scope_type": "substance",
- "value": "复杂型冲突"
- },
- {
- "scope_type": "substance",
- "value": "单一线性对抗"
- },
- {
- "scope_type": "substance",
- "value": "多线交织"
- },
- {
- "scope_type": "substance",
- "value": "内外叠加"
- },
- {
- "scope_type": "form",
- "value": "冲突结构复杂度分类"
- },
- {
- "scope_type": "intent",
- "value": "教学"
- }
- ],
- "custom_ext": [
- {
- "key": "业务阶段",
- "type": "str",
- "value": "脚本"
- },
- {
- "key": "概要",
- "type": "str",
- "value": "冲突是人物面对对抗力量时产生的张力,可表现为简单型(单一线性对抗)或复杂型(多线交织、内外叠加)。"
- },
- {
- "key": "出自",
- "type": "str",
- "value": "场景分析法 第1步"
- }
- ]
- },
- {
- "source": {
- "id": "xhs_680659e8000000001a007a11",
- "source_type": "post",
- "title": "故事设计原理拆解学习",
- "author": "拾意",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
- }
- },
- "title": "转折点特征",
- "content": "{\"name\": \"转折点特征\", \"kind\": \"子集\", \"维度拆分规则\": \"功能导向\", \"body\": [{\"item_name\": \"惊奇型转折点\", \"item_desc\": \"通过意外信息、反常行为或突发变故打破观众预期。\", \"作用域\": []}, {\"item_name\": \"好奇心型转折点\", \"item_desc\": \"通过埋设未解疑问、隐藏动机或延迟揭示激发持续关注。\", \"作用域\": []}]}",
- "dim_creations": [
- "创作"
- ],
- "dim_attributes": [
- "what"
- ],
- "scopes": [
- {
- "scope_type": "substance",
- "value": "转折点类型"
- },
- {
- "scope_type": "substance",
- "value": "惊奇型转折点"
- },
- {
- "scope_type": "substance",
- "value": "好奇心型转折点"
- },
- {
- "scope_type": "substance",
- "value": "意外信息"
- },
- {
- "scope_type": "substance",
- "value": "反常行为"
- },
- {
- "scope_type": "substance",
- "value": "突发变故"
- },
- {
- "scope_type": "substance",
- "value": "未解疑问"
- },
- {
- "scope_type": "substance",
- "value": "隐藏动机"
- },
- {
- "scope_type": "substance",
- "value": "延迟揭示"
- },
- {
- "scope_type": "form",
- "value": "功能导向分类"
- },
- {
- "scope_type": "effect",
- "value": "预期打破"
- },
- {
- "scope_type": "effect",
- "value": "关注激发"
- },
- {
- "scope_type": "intent",
- "value": "教学"
- }
- ],
- "custom_ext": [
- {
- "key": "业务阶段",
- "type": "str",
- "value": "脚本"
- },
- {
- "key": "概要",
- "type": "str",
- "value": "转折点是场景中制造惊奇和好奇心的关键节拍。"
- },
- {
- "key": "出自",
- "type": "str",
- "value": "场景分析法 第5步"
- }
- ]
- },
- {
- "source": {
- "id": "xhs_680659e8000000001a007a11",
- "source_type": "post",
- "title": "故事设计原理拆解学习",
- "author": "拾意",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
- }
- },
- "title": "价值转变的情感驱动原理",
- "content": "{\"name\": \"价值转变的情感驱动原理\", \"desc\": \"情感动力源于正面与负面价值的交替变化;价值转变是情感冲击的根源,通过价值状态的升降(如从希望跌入绝望、再升至顿悟)直接驱动观众情绪起伏。\"}",
- "dim_creations": [
- "创作"
- ],
- "dim_attributes": [
- "why"
- ],
- "scopes": [
- {
- "scope_type": "substance",
- "value": "价值转变"
- },
- {
- "scope_type": "substance",
- "value": "正面价值"
- },
- {
- "scope_type": "substance",
- "value": "负面价值"
- },
- {
- "scope_type": "substance",
- "value": "价值升降"
- },
- {
- "scope_type": "substance",
- "value": "希望"
- },
- {
- "scope_type": "substance",
- "value": "绝望"
- },
- {
- "scope_type": "substance",
- "value": "顿悟"
- },
- {
- "scope_type": "feeling",
- "value": "情绪起伏"
- },
- {
- "scope_type": "effect",
- "value": "情感驱动"
- },
- {
- "scope_type": "effect",
- "value": "价值翻转"
- },
- {
- "scope_type": "intent",
- "value": "解释原理"
- }
- ],
- "custom_ext": [
- {
- "key": "业务阶段",
- "type": "str",
- "value": "脚本"
- },
- {
- "key": "出自",
- "type": "str",
- "value": "场景分析法 第4步"
- }
- ]
- },
- {
- "source": {
- "id": "xhs_67e4bdf50000000006028a59",
- "source_type": "post",
- "title": "只要学会这几样,写短视频脚本真的不难❗️",
- "author": "海狸教自媒体运营",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
- }
- },
- "title": "短视频脚本写作流程",
- "content": "目标:写出一条完整短视频脚本\n步骤1\n 输入:创作需求(如平台调性、目标人群、传播目标)\n 方法:明确拍摄主题,围绕主题开展故事。例:『确定选题:明确拍摄主题,围绕主题开展故事。』\n 产出:〈选题锚点〉\n步骤2\n 输入:← s1 的〈选题锚点〉\n 方法:搭建框架,包括人物(出镜人员、形象)、场景(室内/室外)、事件(故事内容)、镜头顺序(剧情起承转合)。例:『搭建框架:包括人物、场景、事件、镜头号排序。』\n 产出:〈四维框架〉\n步骤3\n 输入:← s2 的〈四维框架〉\n 方法:细节完善:构思每个镜头的画面感;使用远景、全景、中景、近景、特写切换,结合平拍、仰拍、俯拍、侧拍等角度;运用推、拉、摇、移等运镜手法;设计台词/旁白、字幕(普通/特效)、音乐与音效;控制时长(长视频15秒左右,开头10-15秒展开重点;短视频3秒左右,3-5秒内快速呈现主题)。例:『细节完善:涵盖拍摄场景、画面内容、景别、角度、构图、运镜、字幕、音乐与音效、时长控制。』\n 产出:〈完整分镜头脚本〉",
- "dim_creations": [
- "创作"
- ],
- "dim_attributes": [
- "how"
- ],
- "scopes": [
- {
- "scope_type": "substance",
- "value": "创作需求"
- },
- {
- "scope_type": "substance",
- "value": "拍摄主题"
- },
- {
- "scope_type": "form",
- "value": "主题锚定"
- },
- {
- "scope_type": "effect",
- "value": "选题聚焦"
- },
- {
- "scope_type": "intent",
- "value": "明确方向"
- },
- {
- "scope_type": "substance",
- "value": "人物"
- },
- {
- "scope_type": "substance",
- "value": "场景"
- },
- {
- "scope_type": "substance",
- "value": "事件"
- },
- {
- "scope_type": "substance",
- "value": "镜头顺序"
- },
- {
- "scope_type": "form",
- "value": "四维框架搭建"
- },
- {
- "scope_type": "effect",
- "value": "结构化组织"
- },
- {
- "scope_type": "intent",
- "value": "构建叙事骨架"
- },
- {
- "scope_type": "substance",
- "value": "画面感"
- },
- {
- "scope_type": "substance",
- "value": "景别"
- },
- {
- "scope_type": "substance",
- "value": "拍摄角度"
- },
- {
- "scope_type": "substance",
- "value": "运镜手法"
- },
- {
- "scope_type": "substance",
- "value": "台词"
- },
- {
- "scope_type": "substance",
- "value": "旁白解说"
- },
- {
- "scope_type": "substance",
- "value": "字幕"
- },
- {
- "scope_type": "substance",
- "value": "音乐"
- },
- {
- "scope_type": "substance",
- "value": "音效"
- },
- {
- "scope_type": "substance",
- "value": "时长控制"
- },
- {
- "scope_type": "form",
- "value": "分镜头脚本细化"
- },
- {
- "scope_type": "form",
- "value": "多模态协同设计"
- },
- {
- "scope_type": "effect",
- "value": "视听节奏控制"
- },
- {
- "scope_type": "effect",
- "value": "信息密度调控"
- },
- {
- "scope_type": "intent",
- "value": "生成可执行脚本"
- }
- ],
- "custom_ext": [
- {
- "key": "业务阶段",
- "type": "str",
- "value": "脚本"
- },
- {
- "key": "创作阶段",
- "type": "str",
- "value": "定向"
- },
- {
- "key": "创作阶段",
- "type": "str",
- "value": "构思"
- },
- {
- "key": "创作阶段",
- "type": "str",
- "value": "结构"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "定主题"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "搭四维框架"
- },
- {
- "key": "动作",
- "type": "str",
- "value": "填细节要素"
- }
- ]
- },
- {
- "source": {
- "id": "xhs_67e4bdf50000000006028a59",
- "source_type": "post",
- "title": "只要学会这几样,写短视频脚本真的不难❗️",
- "author": "海狸教自媒体运营",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
- }
- },
- "title": "短视频脚本黄金结构三要素",
- "content": "{\"name\": \"短视频脚本黄金结构三要素\", \"kind\": \"序列\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"引子\", \"item_desc\": \"视觉冲击或创意开场设计,吸引眼球。\", \"作用域\": []}, {\"item_name\": \"内容主题\", \"item_desc\": \"简单情节有起伏,平衡深度与趣味性,合理节奏变化,信息量通俗易懂。\", \"作用域\": []}, {\"item_name\": \"结尾\", \"item_desc\": \"制造情感共鸣,留下深刻印象,并明确行动号召。\", \"作用域\": []}]}",
- "dim_creations": [
- "创作"
- ],
- "dim_attributes": [
- "what"
- ],
- "scopes": [
- {
- "scope_type": "substance",
- "value": "引子"
- },
- {
- "scope_type": "substance",
- "value": "内容主题"
- },
- {
- "scope_type": "substance",
- "value": "结尾"
- },
- {
- "scope_type": "form",
- "value": "三段式结构"
- },
- {
- "scope_type": "effect",
- "value": "注意力抢占"
- },
- {
- "scope_type": "effect",
- "value": "认知负荷平衡"
- },
- {
- "scope_type": "effect",
- "value": "行为驱动"
- },
- {
- "scope_type": "intent",
- "value": "提升传播性"
- }
- ],
- "custom_ext": [
- {
- "key": "概要",
- "type": "str",
- "value": "短视频脚本由引子、内容主题、结尾三部分构成,共同形成高传播性结构。"
- }
- ]
- },
- {
- "source": {
- "id": "xhs_67e4bdf50000000006028a59",
- "source_type": "post",
- "title": "只要学会这几样,写短视频脚本真的不难❗️",
- "author": "海狸教自媒体运营",
- "source_metadata": {
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
- }
- },
- "title": "分镜头脚本五公式",
- "content": "{\"name\": \"分镜头脚本五公式\", \"kind\": \"子集\", \"维度拆分规则\": \"触发心理机制\", \"body\": [{\"item_name\": \"引起共鸣\", \"item_desc\": \"人物+状态+情感宣泄。\", \"作用域\": []}, {\"item_name\": \"引发好奇\", \"item_desc\": \"描述时间/观点+留出悬念。\", \"作用域\": []}, {\"item_name\": \"引发互动\", \"item_desc\": \"主题+情景+问句。\", \"作用域\": []}, {\"item_name\": \"干货输出\", \"item_desc\": \"情景+怎么做+事件。\", \"作用域\": []}, {\"item_name\": \"综合热点\", \"item_desc\": \"热点头条+新颖角度。\", \"作用域\": []}]}",
- "dim_creations": [
- "创作"
- ],
- "dim_attributes": [
- "what"
- ],
- "scopes": [
- {
- "scope_type": "substance",
- "value": "人物"
- },
- {
- "scope_type": "substance",
- "value": "状态"
- },
- {
- "scope_type": "substance",
- "value": "情感宣泄"
- },
- {
- "scope_type": "substance",
- "value": "时间"
- },
- {
- "scope_type": "substance",
- "value": "观点"
- },
- {
- "scope_type": "substance",
- "value": "悬念"
- },
- {
- "scope_type": "substance",
- "value": "情景"
- },
- {
- "scope_type": "substance",
- "value": "问句"
- },
- {
- "scope_type": "substance",
- "value": "怎么做"
- },
- {
- "scope_type": "substance",
- "value": "事件"
- },
- {
- "scope_type": "substance",
- "value": "热点头条"
- },
- {
- "scope_type": "substance",
- "value": "新颖角度"
- },
- {
- "scope_type": "form",
- "value": "心理触发公式"
- },
- {
- "scope_type": "effect",
- "value": "共鸣激发"
- },
- {
- "scope_type": "effect",
- "value": "好奇驱动"
- },
- {
- "scope_type": "effect",
- "value": "互动引导"
- },
- {
- "scope_type": "effect",
- "value": "干货传递"
- },
- {
- "scope_type": "effect",
- "value": "热点嫁接"
- },
- {
- "scope_type": "intent",
- "value": "触发用户心理反应"
- }
- ],
- "custom_ext": [
- {
- "key": "概要",
- "type": "str",
- "value": "五类可复用的分镜头启动逻辑,用于触发用户不同心理反应。"
- }
- ]
- },
- {
- "source": {
- "id": "xhs_67e4bdf50000000006028a59",
- "source_type": "post",
- "title": "只要学会这几样,写短视频脚本真的不难❗️",
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- {
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- {
- "scope_type": "effect",
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- "scope_type": "effect",
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- "value": "构思"
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- "title": "爆款标题三大万能公式",
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- "title": "爆款标题九种技巧",
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- "scope_type": "substance",
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- "scope_type": "substance",
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- {
- "scope_type": "substance",
- "value": "利益式"
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- "scope_type": "substance",
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- "scope_type": "substance",
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- "scope_type": "substance",
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- "scope_type": "form",
- "value": "用户心理触发机制"
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- "scope_type": "effect",
- "value": "对话感"
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- "scope_type": "effect",
- "value": "信息密度"
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- "scope_type": "effect",
- "value": "功利诉求"
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- {
- "scope_type": "effect",
- "value": "信息缺口"
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- {
- "scope_type": "effect",
- "value": "反差张力"
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- "scope_type": "effect",
- "value": "规避损失心理"
- },
- {
- "scope_type": "effect",
- "value": "身份认同"
- },
- {
- "scope_type": "effect",
- "value": "流量"
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- "scope_type": "effect",
- "value": "信任背书"
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- {
- "scope_type": "intent",
- "value": "引流"
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- "custom_ext": [
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- "value": "选题"
- },
- {
- "key": "业务阶段",
- "type": "str",
- "value": "脚本"
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- {
- "key": "概要",
- "type": "str",
- "value": "九种可独立选用的标题创作技巧,每种对应不同触发机制与用户心理。"
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- "title": "Reels爆款创意拆解方法",
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- "scopes": [
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- "value": "视觉反差"
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- {
- "scope_type": "form",
- "value": "非常规尺寸冲击"
- },
- {
- "scope_type": "effect",
- "value": "注意力"
- },
- {
- "scope_type": "intent",
- "value": "拆解创意"
- },
- {
- "scope_type": "substance",
- "value": "主题标签"
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- "scope_type": "substance",
- "value": "简洁文字说明"
- },
- {
- "scope_type": "substance",
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- },
- {
- "scope_type": "form",
- "value": "多模态协同表达"
- },
- {
- "scope_type": "effect",
- "value": "信息协同传递"
- },
- {
- "scope_type": "effect",
- "value": "核心信息"
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- "value": "灵感"
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- "value": "定向"
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- "value": "构思"
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- "title": "视觉冲击力要素",
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- "scope_type": "substance",
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- },
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- "value": "灵感"
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- "value": "通过非常规尺寸、比例或对比制造即时吸引力的视觉手段。"
- },
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- "type": "str",
- "value": "Reels爆款创意拆解方法 第1步"
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- "source_type": "post",
- "title": "海外营销灵感|五月爆款Reels创意合集",
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- "source_metadata": {
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- "url": "https://www.xiaohongshu.com/explore/69ff58670000000023016fa2"
- }
- },
- "title": "Reels爆款创意组成要素",
- "content": "{\"name\": \"Reels爆款创意组成要素\", \"kind\": \"多维关系\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"视觉冲击力\", \"item_desc\": \"吸引注意力的关键,例如使用超大尺寸道具(如巨大玉米)制造反差感。\", \"作用域\": []}, {\"item_name\": \"主题标签\", \"item_desc\": \"明确的主题标签,用于归类与算法识别。\", \"作用域\": []}, {\"item_name\": \"简洁文字说明\", \"item_desc\": \"简短有力的文字,快速传递核心信息并引发互动。\", \"作用域\": []}]}",
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- },
- {
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- },
- {
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- {
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- "value": "算法"
- },
- {
- "scope_type": "effect",
- "value": "互动"
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- "custom_ext": [
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- ]
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