Create-knowledge-find-decode/web/payloads.json

[
  {
    "source": {
      "id": "xhs_699308fa0000000016009697",
      "source_type": "post",
      "title": "真正能爆的选题，往往是你写完后感觉羞耻的",
      "author": "方圆的增长飞轮",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
      }
    },
    "title": "爆款选题的羞耻感与冒犯感原理",
    "content": "主张：好选题的防伪标签是羞耻感与冒犯感，本质是触碰被社交礼仪包壳的公共痛点并撕裂共有信念。\n【情绪审核标准】（判据）\n  判断一个选题是否能爆，除了看大脑审核的信息密度，更要看情绪审核。发出前毫无波澜的选题多是正确但无感的；写完后有不好意思或担心的犹豫感，才是触碰到了真实痛点。\n【冒犯感与传播力的关系】（机制）\n  爆款选题通过冒犯某种“正确共识”踩到大众神经。太安全的选题因没有风险，也意味着没有转发动力。爆款是在撕裂一个信念，而非加固它。\n【对创作的取舍】（取舍）\n  应舍弃那些专业、正确但四平八稳的陈词滥调（即便它们逻辑无懈可击）；应多写那些平时大家不敢说出口、有争议、甚至让创作者感到些许羞耻的真实洞察。",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "why原理"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "爆款选题"
      },
      {
        "scope_type": "feeling",
        "value": "羞耻感"
      },
      {
        "scope_type": "feeling",
        "value": "冒犯感"
      },
      {
        "scope_type": "effect",
        "value": "冲突感"
      },
      {
        "scope_type": "intent",
        "value": "传播力"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "灵感"
      },
      {
        "key": "业务阶段",
        "type": "str",
        "value": "选题"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_699308fa0000000016009697",
      "source_type": "post",
      "title": "真正能爆的选题，往往是你写完后感觉羞耻的",
      "author": "方圆的增长飞轮",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
      }
    },
    "title": "赛道圣经句（伪共识清单）",
    "content": "界定：指每个赛道里人人点头、看起来政治正确，但大家心里并不完全信任或在实践中常失效的话。（选项型）\n【常见圣经句示例】（清单）\n  - 内容为王：在分发逻辑下，极好的内容可能因为不懂分发而沦为自嗨。（选用：当观众对这类口号产生审美疲劳或质疑时。）\n  - 自律即自由：人人皆知但极难做到，且并非所有人通过自律都能获得预期的自由。（选用：用于挖掘人们执行正确建议时的挫败感时。）\n  - 能力强一定会被看见：忽略了职场、社会环境的随机性与权力结构。（选用：用于安抚或共情那些努力却未果的群体时。）",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "伪共识"
      },
      {
        "scope_type": "form",
        "value": "清单"
      },
      {
        "scope_type": "effect",
        "value": "共情"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "灵感"
      },
      {
        "key": "出自",
        "type": "str",
        "value": "撕裂共识的选题构思法 第1步"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_699308fa0000000016009697",
      "source_type": "post",
      "title": "真正能爆的选题，往往是你写完后感觉羞耻的",
      "author": "方圆的增长飞轮",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
      }
    },
    "title": "撕裂共识的选题构思法",
    "content": "目标：通过撕开正确共识的裂缝，定位具有情绪共鸣能力的爆款选题\n步骤1\n  输入：该赛道的共有认知或专业建议\n  方法：列出赛道大号反复讲的、人人点头但不一定真信的「圣经句」（见 k2）。\n  产出：待拆解的赛道圣经句清单\n步骤2\n  输入：← s1待拆解清单\n  方法：反问：什么情况下，一个人严格按这句话做反而越做越差？寻找正确共识失灵的瞬间。例：『内容极好但不懂分发，好内容成了自嗨。』\n  产出：共识失效场景（选题裂缝）\n步骤3\n  输入：竞品爆款内容\n  方法：在竞品评论区寻找用户留下的「道理我都懂，但是……」的转折。这些「但是」就是天然的共识裂缝。\n  产出：用户真实吐槽点（验证过的裂缝）\n步骤4\n  输入：← s2或s3产出的裂缝建议\n  方法：将裂缝作为切口，把真相撕开，写出那个引发羞耻感和真实痛点的核心立论。例：『你穷不是因为不努力，是因为太听话了。』\n  产出：具有冒犯感与爆款潜力的选题立论",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "how工序"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "圣经句"
      },
      {
        "scope_type": "effect",
        "value": "选题切入"
      },
      {
        "scope_type": "effect",
        "value": "认知裂缝"
      },
      {
        "scope_type": "feeling",
        "value": "挫败感"
      },
      {
        "scope_type": "substance",
        "value": "用户吐槽"
      },
      {
        "scope_type": "effect",
        "value": "逻辑"
      },
      {
        "scope_type": "substance",
        "value": "核心立论"
      },
      {
        "scope_type": "effect",
        "value": "痛点"
      },
      {
        "scope_type": "intent",
        "value": "爆款潜力"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "选题"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "构思"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "定向"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "成文"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "清单列举"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "反常规推导"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "需求洞察"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "观点提炼"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_698481e1000000000a02a7c1",
      "source_type": "post",
      "title": "7种编剧常用的叙事结构，写剧不用愁！",
      "author": "Irvin是个编剧（接稿版）",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1"
      }
    },
    "title": "7种编剧常用叙事结构清单",
    "content": "界定：编剧创作中用于组织情节、逻辑与时间线的7种核心框架，决定了故事的呈现方式。（选项型）\n【叙事结构选项】（清单）\n  - 三幕式结构：最基础的线性逻辑。第一幕（开端）交代背景、人设及触发核心冲突；第二幕（发展）核心冲突升级，主角遭遇阻碍，是人物成长和情节铺垫关键期；第三幕（高潮与结局）矛盾爆发并解决，给冲突收尾。（选用：适配剧情片、商业片。）\n  - 英雄之旅结构：核心是“平凡人到英雄的蜕变”，通过【启程（离开舒适区）→考验（遇挑战/识盟友/抗反派）→归来（获成长/收获）】完成创作。（选用：适配成长、冒险、励志题材。）\n  - 非线性结构：打破时间先后，通过闪回、插叙、倒叙、多视角切换呈现。目的是制造悬念、增强张力。（选用：适配悬疑、犯罪题材。）\n  - 环形结构：核心是结尾与开端呼应形成闭环。包含非循环类（场景/台词呼应产生宿命感）与带循环类（重复经历某段事件直至达成目标）。（选用：适配悬疑、科幻、温情题材。）\n  - 多线叙事结构：多条独立故事线并行，在节点交汇。通过视角切换丰富维度、提升密度，极其考验线索把控能力。（选用：适配群像戏、喜剧、犯罪题材。）\n  - 嵌套式结构：也叫套层结构。核心是一层故事包裹另一层（如戏中戏、梦中梦）。内外层互为引子、呼应或推动发展。（选用：适配科幻、悬疑、文艺题材。）\n  - 反结构：也叫无结构/碎片化结构。打破传统框架，不追求完整性，情节多为碎片化拼接。没有明确核心冲突、主角成长或完整结局。（选用：适配文艺片、实验性影片，注重氛围营造、情绪表达和人性探讨时使用。）",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "叙事框架"
      },
      {
        "scope_type": "form",
        "value": "结构清单"
      },
      {
        "scope_type": "effect",
        "value": "情节组织"
      },
      {
        "scope_type": "effect",
        "value": "节奏控制"
      },
      {
        "scope_type": "intent",
        "value": "叙事逻辑"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "基于前提与人物的核心故事构建法",
    "content": "目标：将灵感转化为包含危机、高潮与结局的故事大纲\n步骤1\n  输入：创作灵感或初步想法\n  方法：选择故事切入点。必须是决定点或人物准备做出决定的点，通常源于人物绝望地渴求某物。\n  产出：故事切入点\n步骤2\n  输入：← s1产出\n  方法：设定前提（Premise）。根据作者立场、人物、冲突和结论拟定公式化的目标。例：『作者立场+人物+冲突+结论』。前提应由驱动性情感决定并赋予主要人物特征。\n  产出：故事前提\n步骤3\n  输入：← s2产出\n  方法：构建主使人物与对立人物。主使人物由强烈内外需驱动（如荣誉、复仇），对立人物需与主角实力相当、意志坚定以阻止其前进。\n  产出：核心人物对峙关系\n步骤4\n  输入：← s3产出\n  方法：通过过渡（小冲突）推动演进。利用“攻击与反击”引导人物从一种精神状态进入另一种。自问：我应该做什么？别人会做什么？什么应该被完成？\n  产出：升级的动态冲突\n步骤5\n  输入：← s4产出\n  方法：收口至危机与高潮。当冲突升级到决定性改变的转折点（危机）时，进入产生成果的高潮阶段，最终推导至结局（死或活的结果）。\n  产出：完整故事轴线",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "how工序"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "故事切入点"
      },
      {
        "scope_type": "effect",
        "value": "勾连动机"
      },
      {
        "scope_type": "intent",
        "value": "观众注意力"
      },
      {
        "scope_type": "substance",
        "value": "故事前提"
      },
      {
        "scope_type": "form",
        "value": "创作公式"
      },
      {
        "scope_type": "effect",
        "value": "叙事逻辑"
      },
      {
        "scope_type": "substance",
        "value": "人物塑造"
      },
      {
        "scope_type": "effect",
        "value": "力量制衡"
      },
      {
        "scope_type": "substance",
        "value": "动态冲突"
      },
      {
        "scope_type": "effect",
        "value": "推进节奏"
      },
      {
        "scope_type": "substance",
        "value": "冲突升级"
      },
      {
        "scope_type": "effect",
        "value": "高潮营造"
      },
      {
        "scope_type": "feeling",
        "value": "宿命感"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "构思"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "定向"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "结构"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "打磨"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "确定切入点"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "拟定前提"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "角色立项"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "设计冲突链"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "收束结局"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "人物构成的三维度模型",
    "content": "界定：人物是生理特征和环境在特定时刻影响的总和，由三个维度融为一体。（构成型）\n【人物三维度构成】（清单）\n  - 生理维度：包括性别、年龄、外表等基础特征。\n  - 社会维度：包括阶层、职业、受教育程度、家庭背景等环境影响。\n  - 心理维度：包括道德标准、性格特质、志趣等内在表现。",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "人物维度"
      },
      {
        "scope_type": "form",
        "value": "三维度模型"
      },
      {
        "scope_type": "effect",
        "value": "角色真实感"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "出自",
        "type": "str",
        "value": "基于前提与人物的核心故事构建法 第3步"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "戏剧冲突的四种表现类型",
    "content": "界定：冲突是由环境、社会状况及人物意志共同构成的对抗形式。（选项型）\n【冲突类型清单】（说明）\n  - 静态冲突：人物没有可见的发展。（选用：常用于展示停滞不前的困境，但需警惕叙事乏味。）\n  - 跳跃冲突：强迫人物做出与其性格或逻辑不相符的行动。（选用：原帖未明确建议，通常提示逻辑断裂的风险。）\n  - 缓慢升级冲突：编剧不干预，由人物性格驱动自然产生。（选用：追求真实感和自然演进的叙事时优先选择。）\n  - 预示冲突：产生张力，坚定的对手互不妥协。（选用：用于营造危机感和长期的戏剧张力。）",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
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    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "冲突形式"
      },
      {
        "scope_type": "effect",
        "value": "戏剧张力"
      },
      {
        "scope_type": "feeling",
        "value": "危机感"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "出自",
        "type": "str",
        "value": "基于前提与人物的核心故事构建法 第4步"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "关于“强意志人物”的创作原理",
    "content": "主张：剧作家必须赋予人物足够的毅力和能力将斗争进行到底，薄弱的人物无法承担冲突重担。\n【形成机制】（机制）\n  人物的发展源于在冲撞中做出决定，这些决定互为因果推动剧情。如果没有强烈的内在驱动，冲突将无法持续升级。\n【创作取舍】（取舍）\n  在选择主角和对立人物时，应舍弃性格软弱、无行动力的人物，侧重于刻画拥有强烈需求且意志坚定的角色，以保证冲突能达到高潮。",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "why原理"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "人物意志"
      },
      {
        "scope_type": "effect",
        "value": "冲突持续性"
      },
      {
        "scope_type": "intent",
        "value": "流水账"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "场景分析五步程序",
    "content": "目标：通过五个步骤分析并拆解一个场景的动态结构\n步骤1\n  输入：原始场景素材\n  方法：确定场景中的冲突，分析主人公的驱动力与遭遇的对抗力量。\n  产出：场景冲突关系\n步骤2\n  输入：← s1产出\n  方法：标注场景开篇时的价值状态（正向或负向）。\n  产出：初始价值状态\n步骤3\n  输入：← s2产出\n  方法：将场景分解为更小的“节拍”，即具体的动作与反应的交流循环。\n  产出：场景节拍序列\n步骤4\n  输入：← s3产出\n  方法：标注场景结尾的价值状态，并与开篇价值进行比较以观察变化。\n  产出：结尾价值状态\n步骤5\n  输入：← s4产出\n  方法：概述所有节拍，并明确标注出转折点发生的位置。\n  产出：场景分析报告",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "how工序"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "场景冲突"
      },
      {
        "scope_type": "effect",
        "value": "动力分析"
      },
      {
        "scope_type": "substance",
        "value": "价值状态"
      },
      {
        "scope_type": "effect",
        "value": "开篇标定"
      },
      {
        "scope_type": "form",
        "value": "场景节拍"
      },
      {
        "scope_type": "effect",
        "value": "动作反应拆解"
      },
      {
        "scope_type": "substance",
        "value": "价值变化"
      },
      {
        "scope_type": "effect",
        "value": "结尾评估"
      },
      {
        "scope_type": "form",
        "value": "分析报告"
      },
      {
        "scope_type": "effect",
        "value": "转折点"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "构思"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "结构"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "打磨"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "冲突分析"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "价值标注"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "节拍分解"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "价值评估"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "总结定位"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "故事五部分构成",
    "content": "界定：故事叙事弧线的五个核心组成阶段（构成型）\n【五部分明细】\n  - 激励事件：打破生活平衡，通过好奇心捕捉观众的“大钩子”，分为随机或有因两种。\n  - 进展纠葛：上升动作，包含内心、个人、外界不同层面的冲突。\n  - 危机：情节突转，是最终决定前的考验，必须是真正的两难之境。\n  - 高潮：问题解决，展现价值的剧变或正负逆转。\n  - 结局：下降动作，余波处理，展示影响并交代未竟情节。",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "form",
        "value": "叙事弧线"
      },
      {
        "scope_type": "effect",
        "value": "情节组织"
      },
      {
        "scope_type": "intent",
        "value": "悬念"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
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  },
  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "场景设计四要素",
    "content": "界定：场景分析与构建中需要关注的核心维度（构成型）\n【设计要素】\n  - 转折点：带给观众惊奇、增强好奇心、产生见识和提供新方向的时刻。\n  - 伏笔：知识的层层铺设。\n  - 分晓：将铺设的知识传达给观众的时刻。\n  - 价值转变：核心情感（快感/痛感）在正负间的动态交替。",
    "dim_creations": [
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    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "场景设计"
      },
      {
        "scope_type": "form",
        "value": "伏笔铺垫"
      },
      {
        "scope_type": "feeling",
        "value": "惊奇感"
      },
      {
        "scope_type": "effect",
        "value": "价值转变"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
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  },
  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "选择的性质原理",
    "content": "主张：真正的故事驱动力来自于“两难之择”，而非是非之选。\n【原理依据】（机制）\n  真正的选择必须是不可调和的两善取其一，或两恶取其轻。只有在两难之境下，主人公的意志才能得到最严峻考验，表现出深层性格。\n【决策取舍】（取舍）\n  在设计剧冲突时，应当砍掉简单的道德对抗，侧重于为角色设置两难困境。如果角色能在对错之间轻松选择，则故事缺乏动感。",
    "dim_creations": [
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    "dim_attributes": [
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    "scopes": [
      {
        "scope_type": "substance",
        "value": "两难困境"
      },
      {
        "scope_type": "effect",
        "value": "人物刻画"
      },
      {
        "scope_type": "intent",
        "value": "故事动感"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
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  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "情感交替原理",
    "content": "主张：故事的情感必须在正负价值间动态交替，以产生动感。\n【回报递减定理】（依据）\n  如果情感长期停留在一个状态，刺激会失效。情感需要通过正负的逆转来维持观众的体验。\n【创作取舍】（取舍）\n  创作中要避免单一基调的堆砌。必须通过设置价值的正负交替（如先给甜头再给打击）来维持故事的节奏感和张力。",
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      {
        "scope_type": "substance",
        "value": "情感交替"
      },
      {
        "scope_type": "effect",
        "value": "节奏控制"
      },
      {
        "scope_type": "feeling",
        "value": "动态情绪体验"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
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  },
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    "source": {
      "id": "xhs_67e4bdf50000000006028a59",
      "source_type": "post",
      "title": "只要学会这几样，写短视频脚本真的不难❗️",
      "author": "海狸教自媒体运营",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
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    },
    "title": "短视频脚本创作三步走工序",
    "content": "目标：从零开始完成一份细节完善的视频脚本\n步骤1\n  输入：创作想法/主题\n  方法：确定选题：明确视频的核心主题。例：『针对具体的痛点或兴趣点定调』\n  产出：核心主题\n步骤2\n  输入：← s1产出\n  方法：搭建框架：围绕主题确定人物、场景、事件三个核心要素。\n  产出：脚本框架结构\n步骤3\n  输入：← s2产出\n  方法：细节完善：将框架填充为具体的镜号、拍摄内容、技巧、字幕、音效及时长控制。注：长视频开头10~15秒快展重点，短视频3~5秒呈现主题。\n  产出：细节完善的执行脚本",
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        "scope_type": "substance",
        "value": "选题方向"
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      {
        "scope_type": "effect",
        "value": "创作基调"
      },
      {
        "scope_type": "intent",
        "value": "痛点"
      },
      {
        "scope_type": "form",
        "value": "脚本大纲"
      },
      {
        "scope_type": "effect",
        "value": "叙事逻辑"
      },
      {
        "scope_type": "form",
        "value": "分镜头脚本"
      },
      {
        "scope_type": "effect",
        "value": "节奏控制"
      },
      {
        "scope_type": "intent",
        "value": "完播率"
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    ],
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        "key": "动作",
        "type": "str",
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        "key": "动作",
        "type": "str",
        "value": "搭建框架"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "填充细节"
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      "id": "xhs_67e4bdf50000000006028a59",
      "source_type": "post",
      "title": "只要学会这几样，写短视频脚本真的不难❗️",
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      }
    },
    "title": "短视频脚本要素清单",
    "content": "界定：构成一个完整视频脚本所需包含的标准化信息维度。（构成型）\n【脚本核心维度】（清单）\n  - 标题：视频的宣发题目\n  - 视频画面：镜头呈现的具体表现内容\n  - 视频文案：口播稿或字幕内容\n  - 参数要素：包含景别、拍摄角度、镜头时长控制",
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        "scope_type": "substance",
        "value": "脚本要素"
      },
      {
        "scope_type": "form",
        "value": "清单"
      },
      {
        "scope_type": "effect",
        "value": "规范化创作"
      }
    ],
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        "key": "业务阶段",
        "type": "str",
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  },
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    "source": {
      "id": "xhs_67e4bdf50000000006028a59",
      "source_type": "post",
      "title": "只要学会这几样，写短视频脚本真的不难❗️",
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        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
      }
    },
    "title": "Vlog脚本表达方式选项",
    "content": "界定：针对不同叙事目的可套用的脚本表达公式。（选项型）\n【分镜头表达公式】（清单）\n  - 引起共鸣公式：人物+状态+情感（选用：需要建立观众情感连接，通过共有情绪拉近距离时使用）\n  - 引发好奇公式：时间/观点+悬念（选用：用于提升完播率，通过反常识或时间锚点制造钩子时使用）\n  - 干货输出公式：情景+怎么做+事件（选用：旨在提供具体价值、教程或经验分享时使用）",
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    "scopes": [
      {
        "scope_type": "substance",
        "value": "表达公式"
      },
      {
        "scope_type": "feeling",
        "value": "共鸣感"
      },
      {
        "scope_type": "effect",
        "value": "悬念设置"
      },
      {
        "scope_type": "intent",
        "value": "价值传递"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
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    ]
  },
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    "source": {
      "id": "xhs_67e4bdf50000000006028a59",
      "source_type": "post",
      "title": "只要学会这几样，写短视频脚本真的不难❗️",
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        "platform": "xiaohongshu",
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      }
    },
    "title": "视频结构黄金比例框架",
    "content": "界定：维持视频叙事节奏感的标准三段式比例结构。（构成型）\n【三段式构成】（分类）\n  - 引子 (黄金3秒)：通过视觉冲击或独特开场制造噱头，快速抓人眼球\n  - 内容主题：核心故事线展开，控制节奏进行论述\n  - 结尾：留下印象点，引导观众行动或总结全文",
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    ],
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    ],
    "scopes": [
      {
        "scope_type": "form",
        "value": "三段式结构"
      },
      {
        "scope_type": "effect",
        "value": "黄金三秒"
      },
      {
        "scope_type": "intent",
        "value": "钩子效应"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
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    ]
  },
  {
    "source": {
      "id": "xhs_67e4bdf50000000006028a59",
      "source_type": "post",
      "title": "只要学会这几样，写短视频脚本真的不难❗️",
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      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
      }
    },
    "title": "6种常用视频构图方法",
    "content": "界定：拍摄脚本中可标注的视觉构图排布方式。（选项型）\n【构图法选择清单】（清单）\n  - 水平线构图：画面呈水平分布（选用：追求画面稳定感、表现广阔空间时适用）\n  - 对角线构图：主体沿对角线分布（选用：增强画面动感、引导视线吸引力时适用）\n  - 中心构图：主体位于画面中心（选用：需要极度突出主体对象时适用）\n  - 框式构图：利用前景形成框架（选用：制造窥视感、神秘感或增加视觉层级时适用）\n  - 九宫格/三分法构图：将主体放在黄金分割点或线上（选用：追求化繁为简、符合视觉舒适度的高级感时适用）",
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    ],
    "dim_attributes": [
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    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "视觉构图"
      },
      {
        "scope_type": "feeling",
        "value": "高级感"
      },
      {
        "scope_type": "effect",
        "value": "视觉层级"
      },
      {
        "scope_type": "feeling",
        "value": "窥视感"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      }
    ]
  }
]