| 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124125126127128129130131132133134135136137138139140141142143144145146147148149150151152153154155156157158159160161162163164165166167168169170171172173174175176177178179180181182183184185186187188189190191192193194195196197198199200201202203204205206207208209210211212213214215216217218219220221222223224225226227228229230231232233234235236237238239240241242243244245246247248249250251252253254255256257258259260261262263264265266267268269270271272273274275276277278279280281282283284285286287288289290291292293294295296297298299300301302303304305306307308309310311312313314315316317318319320321322323324325326327328329330331332333334335336337338339340341342343344345346347348349350351352353354355356357358359360361362363364365366367368369370371372373374375376377378379380381382383384385386387388389390391392393394395396397398399400401402403404405406407408409410411412413414415416417418419420421422423424425426427428429430431432433434435436437438439440441442443444445446447448449450451452453454455456457458459460461462463464465466467468469470471472473474475476477478479480481482483484485486487488489490491492493494495496497498499500501502503504505506507508509510511512513514515516517518519520521522523524525526527528529530531532533534535536537538539540541542543544545546547548549550551552553554555556557558559560561562563564565566567568569570571572573574575576577578579580581582583584585586587588589590591592593594595596597598599600601602603604605606607608609610611612613614615616617618619620621622623624625626627628629630631632633634635636637638639640641642643644645646647648649650651652653654655656657658659660661662663664665666667668669670671672673674675676677678679680681682683684685686687688689690691692693694695696697698699700701702703704705706707708709710711712713714715716717718719720721722723724725726727728729730731732733734735736737738739740741742743744745746747748749750751752753754755756757758759760761762763764765766767768769770771772773774775776777778779780781782783784785786787788789790791792793794795796797798799800801802803804805806807808809810811812813814815816817818819820821822823824825826827828829830831832833834835836837838839840841842843844845846847848849850851852853854855856857858859860861862863864865866867868869870871872873874875876877878879880881882883884885886887888889890891892893894895896897898899900901902903904905906907908909910911912913914915916917918919920921922923924925926927928929930931932933934935936937938939940941942943944945946947948949950951952953954955956957958959960961962963964965966967968969970971972973974975976977978979980981982983984985986987988989990991992993994995996997998999100010011002100310041005100610071008100910101011101210131014101510161017101810191020102110221023102410251026102710281029103010311032103310341035103610371038103910401041104210431044104510461047104810491050105110521053105410551056105710581059106010611062106310641065106610671068106910701071107210731074107510761077107810791080108110821083108410851086108710881089109010911092109310941095109610971098109911001101110211031104110511061107110811091110111111121113111411151116111711181119112011211122112311241125112611271128112911301131113211331134113511361137113811391140114111421143114411451146114711481149115011511152115311541155115611571158115911601161116211631164116511661167116811691170117111721173117411751176117711781179118011811182118311841185118611871188118911901191119211931194119511961197119811991200120112021203120412051206120712081209121012111212121312141215121612171218121912201221122212231224122512261227122812291230123112321233123412351236123712381239124012411242124312441245124612471248124912501251125212531254125512561257125812591260126112621263126412651266126712681269127012711272127312741275127612771278127912801281128212831284128512861287128812891290129112921293129412951296129712981299130013011302130313041305130613071308130913101311131213131314131513161317131813191320132113221323132413251326132713281329133013311332133313341335133613371338133913401341134213431344134513461347134813491350135113521353135413551356135713581359136013611362136313641365136613671368136913701371137213731374137513761377137813791380138113821383138413851386138713881389139013911392139313941395139613971398139914001401140214031404140514061407140814091410141114121413141414151416141714181419142014211422142314241425142614271428142914301431143214331434143514361437143814391440144114421443144414451446144714481449145014511452145314541455145614571458145914601461146214631464146514661467146814691470147114721473147414751476147714781479148014811482148314841485148614871488148914901491149214931494149514961497149814991500150115021503150415051506150715081509151015111512151315141515151615171518151915201521152215231524152515261527152815291530153115321533153415351536153715381539154015411542154315441545154615471548154915501551155215531554155515561557155815591560156115621563156415651566156715681569157015711572157315741575157615771578157915801581158215831584158515861587158815891590159115921593159415951596159715981599160016011602160316041605160616071608160916101611161216131614161516161617161816191620162116221623162416251626162716281629163016311632163316341635163616371638163916401641164216431644164516461647164816491650165116521653165416551656165716581659166016611662166316641665166616671668166916701671167216731674167516761677167816791680168116821683168416851686168716881689169016911692169316941695169616971698169917001701170217031704170517061707170817091710171117121713171417151716171717181719172017211722172317241725172617271728172917301731173217331734173517361737173817391740174117421743174417451746174717481749175017511752175317541755175617571758175917601761176217631764176517661767176817691770177117721773177417751776177717781779178017811782178317841785178617871788178917901791179217931794179517961797179817991800180118021803180418051806180718081809181018111812181318141815181618171818181918201821182218231824182518261827182818291830183118321833183418351836183718381839184018411842184318441845184618471848184918501851185218531854185518561857185818591860186118621863186418651866186718681869187018711872187318741875187618771878187918801881188218831884188518861887188818891890189118921893189418951896189718981899190019011902190319041905190619071908190919101911191219131914191519161917191819191920192119221923192419251926192719281929193019311932193319341935193619371938193919401941194219431944194519461947194819491950195119521953195419551956195719581959196019611962196319641965196619671968196919701971197219731974197519761977197819791980198119821983198419851986198719881989199019911992199319941995199619971998199920002001200220032004200520062007200820092010201120122013201420152016201720182019202020212022202320242025202620272028202920302031203220332034203520362037203820392040204120422043204420452046204720482049205020512052205320542055205620572058205920602061206220632064206520662067206820692070207120722073207420752076207720782079208020812082208320842085208620872088208920902091209220932094209520962097209820992100210121022103210421052106210721082109211021112112211321142115211621172118211921202121212221232124212521262127212821292130213121322133213421352136213721382139214021412142214321442145214621472148214921502151215221532154215521562157215821592160216121622163216421652166216721682169217021712172217321742175217621772178217921802181218221832184218521862187218821892190219121922193219421952196219721982199220022012202220322042205220622072208220922102211221222132214221522162217221822192220222122222223222422252226222722282229223022312232223322342235223622372238223922402241224222432244224522462247224822492250225122522253225422552256225722582259226022612262226322642265226622672268226922702271227222732274227522762277227822792280228122822283228422852286228722882289229022912292229322942295229622972298229923002301230223032304230523062307230823092310231123122313231423152316231723182319232023212322232323242325232623272328232923302331233223332334233523362337233823392340234123422343234423452346234723482349235023512352235323542355235623572358235923602361236223632364236523662367236823692370237123722373237423752376237723782379238023812382238323842385238623872388238923902391239223932394239523962397239823992400240124022403240424052406240724082409241024112412241324142415241624172418241924202421242224232424242524262427242824292430243124322433243424352436243724382439244024412442244324442445244624472448244924502451245224532454245524562457245824592460246124622463246424652466246724682469247024712472247324742475247624772478247924802481248224832484248524862487248824892490249124922493249424952496249724982499250025012502250325042505250625072508250925102511251225132514251525162517251825192520252125222523252425252526252725282529253025312532253325342535253625372538253925402541254225432544254525462547254825492550255125522553255425552556255725582559256025612562256325642565256625672568256925702571257225732574257525762577257825792580258125822583258425852586258725882589259025912592259325942595259625972598259926002601260226032604260526062607260826092610261126122613261426152616261726182619262026212622262326242625262626272628262926302631263226332634263526362637263826392640264126422643264426452646264726482649265026512652265326542655265626572658265926602661266226632664266526662667266826692670267126722673267426752676267726782679268026812682268326842685268626872688268926902691269226932694269526962697269826992700270127022703270427052706270727082709271027112712271327142715271627172718271927202721272227232724272527262727272827292730273127322733273427352736273727382739274027412742274327442745274627472748274927502751275227532754275527562757275827592760276127622763276427652766276727682769277027712772277327742775277627772778277927802781278227832784278527862787278827892790279127922793279427952796279727982799280028012802280328042805280628072808280928102811281228132814281528162817281828192820282128222823282428252826282728282829283028312832283328342835283628372838283928402841284228432844284528462847284828492850285128522853285428552856285728582859286028612862286328642865286628672868286928702871287228732874287528762877287828792880288128822883288428852886288728882889289028912892289328942895289628972898289929002901290229032904290529062907290829092910291129122913291429152916291729182919292029212922292329242925292629272928292929302931293229332934293529362937293829392940294129422943294429452946294729482949295029512952295329542955295629572958295929602961296229632964296529662967296829692970297129722973297429752976297729782979298029812982298329842985298629872988298929902991299229932994299529962997299829993000300130023003300430053006300730083009301030113012301330143015301630173018301930203021302230233024302530263027302830293030303130323033303430353036303730383039304030413042304330443045304630473048304930503051305230533054305530563057305830593060306130623063306430653066306730683069307030713072307330743075307630773078307930803081308230833084308530863087308830893090309130923093309430953096309730983099310031013102310331043105310631073108310931103111311231133114311531163117311831193120312131223123312431253126312731283129313031313132313331343135313631373138313931403141314231433144314531463147314831493150315131523153315431553156315731583159316031613162316331643165316631673168316931703171317231733174317531763177317831793180318131823183318431853186318731883189319031913192319331943195319631973198319932003201320232033204320532063207320832093210321132123213321432153216321732183219322032213222322332243225322632273228322932303231323232333234323532363237323832393240324132423243324432453246324732483249325032513252325332543255325632573258325932603261326232633264326532663267326832693270327132723273327432753276327732783279328032813282328332843285328632873288328932903291329232933294329532963297329832993300330133023303330433053306330733083309331033113312331333143315331633173318331933203321332233233324332533263327332833293330333133323333333433353336333733383339334033413342334333443345334633473348334933503351335233533354335533563357335833593360336133623363336433653366336733683369337033713372337333743375337633773378337933803381338233833384338533863387338833893390339133923393339433953396339733983399340034013402340334043405340634073408340934103411341234133414341534163417341834193420 |
- {
- "count": 7,
- "posts": [
- {
- "post_id": "699308fa0000000016009697",
- "source_id": "xhs_699308fa0000000016009697",
- "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp",
- "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "核心观点:真正能爆的选题,往往是你写完后感觉羞耻的。选题若太正确、太专业,爆的概率反而低。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp"
- },
- {
- "index": 2,
- "content": "案例对比:纯干货分享(如向管理方法论)往往数据平平。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp"
- },
- {
- "index": 3,
- "content": "原理:爆款选题需要经过“情绪审核”。差耻感是好选题的防伪标签。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp"
- },
- {
- "index": 4,
- "content": "选题自测:如果你发出前觉得挑不出毛病(正确但无感),则平平;如果你觉得“不好意思”或犹豫(怕别人觉得在装、怕太直白),则有爆发潜力。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp"
- },
- {
- "index": 5,
- "content": "羞耻感的本质:触碰到了真实但平时大家不敢说出口、被社交礼仪封存的公共痛点。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp"
- },
- {
- "index": 6,
- "content": "冒犯感的作用:爆款选题通常是对某种“正确共识”的冒犯,而非脏话式的冒犯。这种写作压力源于你踩到了大众的神经。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp"
- },
- {
- "index": 7,
- "content": "风险判定:创作者觉得“安全、没风险”的选题,观众看到通常也“没感觉”。没有情绪触发就没有转发,也就不可能爆。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp"
- },
- {
- "index": 8,
- "content": "爆款逻辑:普通的选题在加固一个信念,而爆款在撕裂一个信念(即圣经句),如撕裂“能力强的人一定会被看见”。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp"
- },
- {
- "index": 9,
- "content": "实操心法:选题不是灵感,是机制。找到“圣经句”,找到它崩塌的场景,把裂缝撕开。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp"
- },
- {
- "index": 10,
- "content": "实操第一招:寻找正确共识的失灵瞬间。列出赛道大号反复讲的共识,反问:“什么情况下,一个人严格按这句话做,反而越做越差?”(例:内容为王什么时候失灵)。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp"
- },
- {
- "index": 11,
- "content": "实操第二招:去评论区找“但是”。在竞品的爆款视频下,寻找那些“道理我都懂,但是……”的评论。这个“但是”就是现成的、经过市场验证的选题。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp"
- },
- {
- "index": 12,
- "content": "总结:观众缺的不是正确答案,而是有人帮他们说出:“这个正确答案,在你身上根本不好使”。",
- "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "爆款选题的“撕裂共识”挖掘法",
- "purpose": "通过撕裂大众共识产出一个具有爆发潜力的选题",
- "业务阶段": [
- "选题"
- ],
- "steps": [
- {
- "id": "s1",
- "input": "赛道内的爆款内容或大号共识",
- "directive": "列出赛道大号反复强调的“圣经句”(正确共识),并反问:什么情况下,一个人严格按这句话做,反而越做越差?寻找共识失灵的瞬间。",
- "output": "← 圣经句的失灵场景",
- "出处": [
- "卡片10"
- ],
- "创作阶段": "定向",
- "动作": "共识反向推导",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "共识失灵场景",
- "candidate": "共识失灵场景",
- "link": "新建",
- "score": 0.5869,
- "top": [
- {
- "name": "使用场景",
- "score": 0.5869,
- "path": "/理念/知识/商业/产品服务/使用场景"
- },
- {
- "name": "通用共识符号",
- "score": 0.5851,
- "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号"
- },
- {
- "name": "场景感悟",
- "score": 0.5571,
- "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "逆向提问",
- "candidate": "逆向提问",
- "link": "新建",
- "score": 0.7006,
- "top": [
- {
- "name": "反问式",
- "score": 0.7006,
- "path": "/架构/修辞/修辞意象/句式辞格/问答句式/反问式"
- },
- {
- "name": "逻辑反转",
- "score": 0.6357,
- "path": "/架构/叙事/叙事技法/戏剧张力/反转/逻辑反转"
- },
- {
- "name": "设问式",
- "score": 0.6298,
- "path": "/架构/修辞/修辞意象/句式辞格/问答句式/设问式"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "认知挑战",
- "candidate": "认知挑战",
- "link": "新建",
- "score": 0.5244,
- "top": [
- {
- "name": "趣味互动",
- "score": 0.5244,
- "path": "/表达/互动引导/吸引关注/趣味互动"
- },
- {
- "name": "矛盾冲突",
- "score": 0.5142,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "论证强化",
- "score": 0.512,
- "path": "/表达/论证说理/分析论证/论证评判/肯定论证/论证强化"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "input": "← 圣经句的失灵场景",
- "directive": "将裂缝撕开,把这个“正确答案不好使”的真实反馈转化为选题。确保选题通过“情绪审核”,即发出前你会感到犹豫或羞耻。",
- "output": "具有冒犯感/羞耻感的爆款选题",
- "出处": [
- "卡片9",
- "卡片12"
- ],
- "创作阶段": "构思",
- "动作": "痛点挖掘",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "撕裂感选题",
- "candidate": "撕裂感选题",
- "link": "新建",
- "score": 0.5309,
- "top": [
- {
- "name": "人生议题",
- "score": 0.5309,
- "path": "/理念/观念/个人观念/人生感悟/人生议题"
- },
- {
- "name": "标题",
- "score": 0.5287,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "痛点问题",
- "score": 0.513,
- "path": "/理念/知识/商业/产品服务/痛点问题"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "冒犯感",
- "candidate": "冒犯感",
- "link": "新建",
- "score": 0.5938,
- "top": [
- {
- "name": "厌恶反感",
- "score": 0.5938,
- "path": "/情感/共情/厌恶反感"
- },
- {
- "name": "情感",
- "score": 0.5689,
- "path": "/情感"
- },
- {
- "name": "共情",
- "score": 0.562,
- "path": "/情感/共情"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "爆款",
- "candidate": "爆款",
- "link": "新建",
- "score": 0.627,
- "top": [
- {
- "name": "种草推荐",
- "score": 0.627,
- "path": "/行为引导/商业推广/种草推荐"
- },
- {
- "name": "裂变",
- "score": 0.5703,
- "path": "/行为引导/裂变"
- },
- {
- "name": "科普",
- "score": 0.5371,
- "path": "/信息传递/知识传递/科普"
- }
- ]
- }
- ]
- }
- ],
- "dropped": []
- },
- {
- "id": "k2",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "评论区“但是”选题法",
- "purpose": "从用户真实反馈中直接获取经过验证的选题",
- "业务阶段": [
- "选题"
- ],
- "steps": [
- {
- "id": "s1",
- "input": "竞品的爆款视频及其评论区",
- "directive": "在竞品爆款视频评论区中寻找关键词“但是”。重点关注那些符合“道理我都懂,但是……”逻辑的评论。例:『内容为王我懂,但是我现在天天投流也没量。』",
- "output": "用户内心真实的抵触点/痛点",
- "出处": [
- "卡片11"
- ],
- "创作阶段": "定向",
- "动作": "评论区调研",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "用户抵触点",
- "candidate": "用户抵触点",
- "link": "新建",
- "score": 0.4811,
- "top": [
- {
- "name": "痛点问题",
- "score": 0.4811,
- "path": "/理念/知识/商业/产品服务/痛点问题"
- },
- {
- "name": "消费体验",
- "score": 0.4776,
- "path": "/理念/观念/个人观念/人生感悟/内心感受/消费体验"
- },
- {
- "name": "提示引导",
- "score": 0.4635,
- "path": "/表象/视觉/符号/文字符号/标注/提示引导"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "关键词",
- "candidate": "关键词",
- "link": "新建",
- "score": 0.5666,
- "top": [
- {
- "name": "图文关系",
- "score": 0.5666,
- "path": "/呈现/视觉/视觉制作/构图编排/版面设计/图文关系"
- },
- {
- "name": "修辞",
- "score": 0.5572,
- "path": "/架构/修辞"
- },
- {
- "name": "策略",
- "score": 0.5516,
- "path": "/架构/策略"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "痛点",
- "candidate": "痛点",
- "link": "新建",
- "score": 0.5791,
- "top": [
- {
- "name": "核心点明",
- "score": 0.5791,
- "path": "/表达/信息传达/传达手法/强调突出/核心点明"
- },
- {
- "name": "解决方案",
- "score": 0.5599,
- "path": "/表达/论证说理/解决方案"
- },
- {
- "name": "情感共鸣",
- "score": 0.5542,
- "path": "/表达/互动引导/情感连接/情感共鸣"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "input": "← 用户内心真实的抵触点/痛点",
- "directive": "直接将这个“但是”后的内容转化为选题,帮观众说出他们想说但没人说的话。",
- "output": "源于市场真实需求的选题",
- "出处": [
- "卡片11",
- "卡片12"
- ],
- "创作阶段": "构思",
- "动作": "需求转化",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "市场需求选题",
- "candidate": "市场需求选题",
- "link": "新建",
- "score": 0.6062,
- "top": [
- {
- "name": "市场品类",
- "score": 0.6062,
- "path": "/理念/知识/商业/产品服务/市场品类"
- },
- {
- "name": "行业研究",
- "score": 0.5857,
- "path": "/理念/知识/商业/行业分析/行业研究"
- },
- {
- "name": "行业分析",
- "score": 0.5734,
- "path": "/理念/知识/商业/行业分析"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "情感共鸣",
- "candidate": "情感共鸣",
- "link": "复用",
- "score": 1.0,
- "top": [
- {
- "name": "情感共鸣",
- "score": 1.0,
- "path": "/表达/互动引导/情感连接/情感共鸣"
- },
- {
- "name": "情感连接",
- "score": 0.7847,
- "path": "/表达/互动引导/情感连接"
- },
- {
- "name": "情感表达",
- "score": 0.7648,
- "path": "/表达/情感表达"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "转发",
- "candidate": "转发",
- "link": "复用",
- "score": 0.9995,
- "top": [
- {
- "name": "转发",
- "score": 0.9995,
- "path": "/行为引导/传播/转发"
- },
- {
- "name": "分享",
- "score": 0.6473,
- "path": "/信息传递/信息扩散/分享"
- },
- {
- "name": "传播",
- "score": 0.598,
- "path": "/信息传递/信息扩散/传播"
- }
- ]
- }
- ]
- }
- ],
- "dropped": []
- },
- {
- "id": "k3",
- "type": "what",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 2
- },
- "title": "选题潜力潜力自测指标",
- "业务阶段": [
- "选题"
- ],
- "出处": [
- "卡片4",
- "卡片7"
- ],
- "界定": "通过创作者的情绪反馈来判断选题是否具备爆款潜力。",
- "kind": "选项",
- "主体": [
- {
- "小标题": "情绪自测对照",
- "形式": "对照",
- "条目": [
- {
- "词": "正确但无感",
- "说明": "发出前觉得挑不出毛病,内心毫无波动。",
- "选择线索": "对应“平平”的选题,极大概率不会点击和转发。"
- },
- {
- "词": "羞耻与犹豫",
- "说明": "怕别人觉得在装、怕太直白、怕冒犯。觉得“不好意思”。",
- "选择线索": "对应“爆款”潜力,说明踩到了大众神经或社交礼仪封存的痛点。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "指标自测",
- "candidate": "指标自测",
- "link": "新建",
- "score": 0.5199,
- "top": [
- {
- "name": "健康评估",
- "score": 0.5199,
- "path": "/理念/知识/身心科学/健康养生/身体健康/健康评估"
- },
- {
- "name": "自我关怀",
- "score": 0.5025,
- "path": "/理念/观念/个人观念/人生感悟/人生态度/自我关怀"
- },
- {
- "name": "健康科普",
- "score": 0.4761,
- "path": "/理念/知识/身心科学/健康养生/身体健康/健康科普"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "犹豫羞耻感",
- "candidate": "犹豫羞耻感",
- "link": "新建",
- "score": 0.5353,
- "top": [
- {
- "name": "厌恶反感",
- "score": 0.5353,
- "path": "/情感/共情/厌恶反感"
- },
- {
- "name": "情感",
- "score": 0.5067,
- "path": "/情感"
- },
- {
- "name": "美感",
- "score": 0.4981,
- "path": "/情感/美感"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "潜力评估",
- "candidate": "潜力评估",
- "link": "新建",
- "score": 0.5617,
- "top": [
- {
- "name": "动机激发",
- "score": 0.5617,
- "path": "/表达/信息传达/传达手法/强调突出/动机激发"
- },
- {
- "name": "属性效能",
- "score": 0.5398,
- "path": "/表达/信息传达/传达手法/强调突出/属性效能"
- },
- {
- "name": "引用评价",
- "score": 0.5263,
- "path": "/表达/论证说理/证据支撑/引用援引/引用评价"
- }
- ]
- }
- ]
- },
- {
- "id": "k4",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "选题的“撕裂共识”原理",
- "业务阶段": [
- "灵感",
- "选题"
- ],
- "出处": [
- "卡片6",
- "卡片8"
- ],
- "主张": "普通的选题在加固一个信念,而爆款在撕裂一个信念。",
- "支撑": [
- {
- "小标题": "传播机制",
- "形式": "机制",
- "内容": "爆款通常是对某种“正确共识”的冒犯。没有情绪触发就没有转发,创作者感到安全没风险,观众通常就没感觉。"
- },
- {
- "小标题": "对创作的取舍",
- "形式": "取舍",
- "内容": "应舍弃一味追求“政治正确”或“专业理性”的干货逻辑。这种逻辑只通过了“大脑审核”而忽略了“情绪审核”。创作时该侧重去刻画那些“真实但平时大家不敢说出口”的内容,主动寻找或制造与大众既定共识的对抗感。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "撕裂共识原理",
- "candidate": "撕裂共识原理",
- "link": "新建",
- "score": 0.5642,
- "top": [
- {
- "name": "科学原理",
- "score": 0.5642,
- "path": "/理念/知识/思想/逻辑原理/科学原理"
- },
- {
- "name": "逻辑原理",
- "score": 0.5636,
- "path": "/理念/知识/思想/逻辑原理"
- },
- {
- "name": "通用共识符号",
- "score": 0.5447,
- "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "情绪触发",
- "candidate": "情绪触发",
- "link": "新建",
- "score": 0.695,
- "top": [
- {
- "name": "情绪处境共鸣",
- "score": 0.695,
- "path": "/情感/同感/情绪处境共鸣"
- },
- {
- "name": "情感",
- "score": 0.6833,
- "path": "/情感"
- },
- {
- "name": "共情",
- "score": 0.612,
- "path": "/情感/共情"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "传播机制",
- "candidate": "传播机制",
- "link": "新建",
- "score": 0.7034,
- "top": [
- {
- "name": "传播转化",
- "score": 0.7034,
- "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化"
- },
- {
- "name": "传播引导",
- "score": 0.703,
- "path": "/表达/互动引导/行动引导/传播引导"
- },
- {
- "name": "信息传达",
- "score": 0.585,
- "path": "/表达/信息传达"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "社交货币",
- "candidate": "社交货币",
- "link": "新建",
- "score": 0.5602,
- "top": [
- {
- "name": "商业推广",
- "score": 0.5602,
- "path": "/行为引导/商业推广"
- },
- {
- "name": "裂变",
- "score": 0.5591,
- "path": "/行为引导/裂变"
- },
- {
- "name": "信息扩散",
- "score": 0.559,
- "path": "/信息传递/信息扩散"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "698481e1000000000a02a7c1",
- "source_id": "xhs_698481e1000000000a02a7c1",
- "title": "7种编剧常用的叙事结构,写剧不用愁!",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp",
- "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "三幕式结构:最基础的线性叙事。第一幕(开端)交代背景、人设及冲突触发;第二幕(发展)是主体,核心冲突升级,经历人物成长与阻碍。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp"
- },
- {
- "index": 2,
- "content": "接三幕式第三幕(高潮与结局):矛盾爆发并最终解决。英雄之旅结构:核心是“平凡人到英雄的蜕变”,包含启程(离开舒适区)、考验(认知世界、对抗反派)、归来(战胜危机获得收获)三个阶段。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp"
- },
- {
- "index": 3,
- "content": "非线性结构:打破时间先后顺序,利用闪回、倒叙、多视角等方式,根据主题刻意调整时间线。环形结构:首尾呼应形成闭环,是非线性结构的一种特殊形式。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp"
- },
- {
- "index": 4,
- "content": "接环形结构:分为非循环类(场景台词呼应,产生宿命感)和带循环类(重复经历事件直到打破循环)。多线叙事结构:多条独立故事线并行推进,在某个节点交汇,适合群像戏。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp"
- },
- {
- "index": 5,
- "content": "嵌套式结构:故事里套故事(戏中戏、梦中梦),外层故事作为引子,内外层形成呼应或推动。反结构:打破固定框架,无明确核心冲突或主角成长,注重氛围、情绪和人性探讨。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp"
- },
- {
- "index": 6,
- "content": "接反结构:情节由碎片化片段拼接而成,可能没有完整结局,考验文字功底与情绪表达能力。",
- "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "7种编剧常用叙事结构清单",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "图1",
- "卡片1",
- "卡片2",
- "卡片3",
- "卡片4",
- "卡片5",
- "卡片6"
- ],
- "界定": "编剧创作中用于组织情节发展、安排时间线与视角的七种经典逻辑框架。",
- "kind": "选项",
- "主体": [
- {
- "小标题": "叙事结构选项",
- "形式": "清单",
- "条目": [
- {
- "词": "三幕式结构",
- "说明": "最基础的线性叙事。分为:第一幕(开端)交代背景、人设及冲突触发;第二幕(发展)是主体,核心冲突升级,经历人物成长与阻碍;第三幕(高潮与结局)矛盾爆发并最终解决。",
- "选择线索": "适合追求严谨线性逻辑、标准商业电影叙事的创作。"
- },
- {
- "词": "英雄之旅",
- "说明": "核心是“平凡人到英雄的蜕变”。包含:启程(离开舒适区)、考验(认知世界、对抗反派)、归来(战胜危机获得收获)三个阶段。",
- "选择线索": "适合强调主角个人成长、动作冒险或励志类题材。"
- },
- {
- "词": "非线性结构",
- "说明": "打破时间先后顺序。利用闪回、倒叙、多视角等方式,根据主题刻意调整时间线,制造悬念。",
- "选择线索": "适合需要通过时间线错位解构主题或增加悬疑感的创作。"
- },
- {
- "词": "环形结构",
- "说明": "首尾呼应形成闭环。分为非循环类(场景台词呼应,产生宿命感)和带循环类(重复经历事件直到打破循环)。",
- "选择线索": "适合表达宿命论、轮回感或需要强调首尾逻辑闭合的故事。"
- },
- {
- "词": "多线叙事",
- "说明": "多条独立故事线并行推进,在某个节点交汇。",
- "选择线索": "适合群像戏,用于丰富故事维度或展现宏大全局。"
- },
- {
- "词": "嵌套式结构",
- "说明": "故事里套故事(戏中戏、梦中梦)。外层故事作为引子,内外层形成呼应或推动关系。",
- "选择线索": "用于拓展想象空间,探讨现实与虚构/梦境的界限。"
- },
- {
- "词": "反结构",
- "说明": "抛弃传统线性逻辑与核心冲突,情节由碎片化片段拼接而成。注重氛围、情绪和人性探讨,可能没有完整结局。",
- "选择线索": "适合意识流、艺术片或强情绪表达、非传统冲突驱动的创作。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "叙事结构",
- "candidate": "叙事结构",
- "link": "新建",
- "score": 0.7536,
- "top": [
- {
- "name": "历史叙事",
- "score": 0.7536,
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
- },
- {
- "name": "社会结构",
- "score": 0.7226,
- "path": "/理念/知识/社会知识/社会结构"
- },
- {
- "name": "关系结构",
- "score": 0.6959,
- "path": "/理念/知识/思想/概念范畴/关系结构"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "分类清单",
- "candidate": "分类清单",
- "link": "新建",
- "score": 0.6985,
- "top": [
- {
- "name": "条目列举",
- "score": 0.6985,
- "path": "/架构/逻辑/信息编排逻辑/条目列举"
- },
- {
- "name": "序号列举",
- "score": 0.6418,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举"
- },
- {
- "name": "排名榜单",
- "score": 0.6274,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/排名榜单"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "情节组织",
- "candidate": "情节组织",
- "link": "新建",
- "score": 0.624,
- "top": [
- {
- "name": "单元组织",
- "score": 0.624,
- "path": "/结构/结构模式/单元组织"
- },
- {
- "name": "叙事闭合",
- "score": 0.6207,
- "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
- },
- {
- "name": "叙事推进",
- "score": 0.6198,
- "path": "/结构/叙事推进"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "创作框架",
- "candidate": "创作框架",
- "link": "新建",
- "score": 0.5202,
- "top": [
- {
- "name": "事实呈现",
- "score": 0.5202,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "解读",
- "score": 0.4985,
- "path": "/信息传递/知识传递/解读"
- },
- {
- "name": "裂变",
- "score": 0.4893,
- "path": "/行为引导/裂变"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "67e2e39b0000000003028ff0",
- "source_id": "xhs_67e2e39b0000000003028ff0",
- "title": "剧本创作:理解前提、人物、冲突",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp",
- "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "1. 前提:指称主题、基本思想、驱动力等,是剧本的目标。2. 前提的内容构成公式:作者立场+人物+冲突+结论。3. 人物结构:生理、心理、社会三个维度融合,排序为生理、社会、心理。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp"
- },
- {
- "index": 2,
- "content": "1. 三维度拆解:生理维度(性别、年龄、体貌、遗传等)、社会维度(阶层、职业、教育、家庭等)、心理维度(道德标准、志向、挫折、性格、态度等)。2. 环境与人物:人物是其生理特征与环境在特定时刻影响的总和。3. 人物的发展:人物通过面临冲突的反应实现发展,发展的推力来自于对前提的证明。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp"
- },
- {
- "index": 3,
- "content": "1. 人物的意志力:人物必须有足够的意志力将奋斗进行到底。2. 三个创作思考问题:我应该做什么?别人会做什么?什么应该被完成?3. 主使人物(主角):指居于主导地位、创造冲突的人。4. 对立人物:阻止主使人物,两者必须实力相当、意志平衡。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp"
- },
- {
- "index": 4,
- "content": "1. 冲突的本质:由意志与阻碍力的碰撞产生。2. 冲突的四种类型:静态(无可见发展)、跳跃(强迫人物做出不相符的行动)、缓慢升级(逻辑清晰地递增紧张感)、预示(张力与坚定的对手不妥协)。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp"
- },
- {
- "index": 5,
- "content": "1. 发现冲突的方法:从周遭人物的性格特质(如关怀、自负、阴险、好奇等)及对立事物相遇中构思。2. 攻击—反击:冲突从简单的基础开始,通过势均力敌的持续升级导向高潮。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp"
- },
- {
- "index": 6,
- "content": "1. 过渡:小的冲突叫过渡,使人物改变精神状态直至做出决定。2. 切入点:必须是决定点或准备做出决定的点,能引发连串事件。3. 危机与高潮:危机是转折点,即即将到来的决定性改变;重大决定构成人生转折。4. 结构:每个场景本身应包含前提呈现、人物、冲突、过渡、危机、高潮和结局。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "剧本故事构建工序",
- "purpose": "将灵感转化为包含前提、人物与冲突的剧本结构",
- "业务阶段": [
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "input": "创作灵感",
- "directive": "明确前提(即剧本目标),公式为:作者立场+人物+冲突+结论。例:『节俭导致浪费』,其中节俭是立场,浪费是结论。",
- "output": "故事前提",
- "出处": [
- "卡片1"
- ],
- "创作阶段": "定向",
- "动作": "确立前提",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "剧本前提",
- "candidate": "剧本前提",
- "link": "新建",
- "score": 0.5589,
- "top": [
- {
- "name": "概念构想",
- "score": 0.5589,
- "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想"
- },
- {
- "name": "标题",
- "score": 0.5479,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "场景感悟",
- "score": 0.5431,
- "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "命题公式",
- "candidate": "命题公式",
- "link": "新建",
- "score": 0.6246,
- "top": [
- {
- "name": "假设逻辑",
- "score": 0.6246,
- "path": "/架构/逻辑/叙事逻辑/假设逻辑"
- },
- {
- "name": "逻辑推论",
- "score": 0.5938,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证/逻辑推论"
- },
- {
- "name": "归纳论证",
- "score": 0.5867,
- "path": "/架构/逻辑/信息编排逻辑/归纳论证"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "创作导向",
- "candidate": "创作导向",
- "link": "新建",
- "score": 0.5662,
- "top": [
- {
- "name": "行动引导",
- "score": 0.5662,
- "path": "/表达/互动引导/行动引导"
- },
- {
- "name": "传播引导",
- "score": 0.5561,
- "path": "/表达/互动引导/行动引导/传播引导"
- },
- {
- "name": "转化引导",
- "score": 0.5551,
- "path": "/表达/互动引导/行动引导/转化引导"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "input": "← s1产出",
- "directive": "依据前提构建人物。从生理(性别/年龄/体貌等)、社会(阶层/职业等)、心理(道德/志向等)三维度融合,并确保人物具备将奋斗进行到底的意志力。",
- "output": "三维度人物设定",
- "出处": [
- "卡片1",
- "卡片2",
- "卡片3"
- ],
- "创作阶段": "构思",
- "动作": "人物建模",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "人物塑造",
- "candidate": "人物塑造",
- "link": "新建",
- "score": 0.8113,
- "top": [
- {
- "name": "人物形象",
- "score": 0.8113,
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
- },
- {
- "name": "人物",
- "score": 0.7502,
- "path": "/表象/视觉/实体/人物"
- },
- {
- "name": "人物特征",
- "score": 0.7463,
- "path": "/表象/视觉/实体/人物/人物特征"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "三维建模",
- "candidate": "三维建模",
- "link": "新建",
- "score": 0.8475,
- "top": [
- {
- "name": "三维建模合成",
- "score": 0.8475,
- "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成"
- },
- {
- "name": "材质纹理融合",
- "score": 0.5818,
- "path": "/架构/创意/元素嫁接/材质纹理融合"
- },
- {
- "name": "角色塑造",
- "score": 0.5634,
- "path": "/架构/叙事/叙事组织/角色书写/角色塑造"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "叙事驱动力",
- "candidate": "叙事驱动力",
- "link": "新建",
- "score": 0.7514,
- "top": [
- {
- "name": "叙事推进",
- "score": 0.7514,
- "path": "/结构/叙事推进"
- },
- {
- "name": "叙事闭合",
- "score": 0.7056,
- "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
- },
- {
- "name": "叙事推进节点",
- "score": 0.6846,
- "path": "/结构/叙事推进/叙事推进节点"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "input": "← s2产出",
- "directive": "通过主使人物与对立人物的意志碰撞发现冲突。确保冲突从简单起步,通过攻击—反击实现缓慢升级。",
- "output": "升级的冲突路径",
- "出处": [
- "卡片4",
- "卡片5"
- ],
- "创作阶段": "结构",
- "动作": "设计冲突",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "戏剧冲突",
- "candidate": "戏剧冲突",
- "link": "新建",
- "score": 0.7608,
- "top": [
- {
- "name": "戏剧演出",
- "score": 0.7608,
- "path": "/表象/视觉/行为/表演行为/综艺表演/戏剧演出"
- },
- {
- "name": "冲突对抗",
- "score": 0.7191,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "战争冲突",
- "score": 0.6758,
- "path": "/理念/事件/政治事件/战争冲突"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "节奏升级",
- "candidate": "节奏升级",
- "link": "新建",
- "score": 0.6796,
- "top": [
- {
- "name": "推进节奏",
- "score": 0.6796,
- "path": "/结构/叙事推进/推进节奏"
- },
- {
- "name": "层次跃升",
- "score": 0.5951,
- "path": "/表达/论证说理/提炼升华/升华深化/层次跃升"
- },
- {
- "name": "叙事推进",
- "score": 0.5286,
- "path": "/结构/叙事推进"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "紧张感",
- "candidate": "紧张感",
- "link": "新建",
- "score": 0.5968,
- "top": [
- {
- "name": "悬念期待",
- "score": 0.5968,
- "path": "/认知/好奇/悬念期待"
- },
- {
- "name": "焦虑恐惧",
- "score": 0.5816,
- "path": "/情感/共情/焦虑恐惧"
- },
- {
- "name": "美感",
- "score": 0.5779,
- "path": "/情感/美感"
- }
- ]
- }
- ]
- },
- {
- "id": "s4",
- "input": "← s3产出",
- "directive": "选择包含决定点的切入点进入故事。通过小的冲突(过渡)改变人物状态,直至危机(转折点)爆发产生高潮与结局。",
- "output": "完整的剧本结构设计",
- "出处": [
- "卡片6"
- ],
- "创作阶段": null,
- "动作": "布局场景结构",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "情节结构",
- "candidate": "情节结构",
- "link": "新建",
- "score": 0.6846,
- "top": [
- {
- "name": "关系结构",
- "score": 0.6846,
- "path": "/理念/知识/思想/概念范畴/关系结构"
- },
- {
- "name": "社会结构",
- "score": 0.6837,
- "path": "/理念/知识/社会知识/社会结构"
- },
- {
- "name": "历史叙事",
- "score": 0.619,
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "起承转合",
- "candidate": "起承转合",
- "link": "新建",
- "score": 0.5796,
- "top": [
- {
- "name": "对仗句式",
- "score": 0.5796,
- "path": "/架构/修辞/修辞意象/句式辞格/对仗句式"
- },
- {
- "name": "叙事逻辑",
- "score": 0.5759,
- "path": "/架构/逻辑/叙事逻辑"
- },
- {
- "name": "叙事技法",
- "score": 0.5752,
- "path": "/架构/叙事/叙事技法"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "逻辑自洽",
- "candidate": "逻辑自洽",
- "link": "新建",
- "score": 0.5349,
- "top": [
- {
- "name": "科普",
- "score": 0.5349,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "事实呈现",
- "score": 0.5254,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "批判",
- "score": 0.4702,
- "path": "/情感联结/情感抒发/批判"
- }
- ]
- }
- ]
- }
- ],
- "dropped": []
- },
- {
- "id": "k2",
- "type": "what",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 2
- },
- "title": "人物构建的三维度模型",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片2"
- ],
- "界定": "人物是其生理特征与环境在特定时刻影响的总和,需从内到外完整拆解。",
- "kind": "构成",
- "主体": [
- {
- "小标题": "生理维度",
- "条目": [
- {
- "词": "生理因素",
- "说明": "包含性别、年龄、体貌、遗传等特征。"
- }
- ]
- },
- {
- "小标题": "社会维度",
- "条目": [
- {
- "词": "社会环境",
- "说明": "包含阶层、职业、教育、家庭等背景。"
- }
- ]
- },
- {
- "小标题": "心理维度",
- "条目": [
- {
- "词": "心理特质",
- "说明": "包含道德标准、志向、挫折、性格、态度等。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "人物特质",
- "candidate": "人物特质",
- "link": "新建",
- "score": 0.8235,
- "top": [
- {
- "name": "人物特征",
- "score": 0.8235,
- "path": "/表象/视觉/实体/人物/人物特征"
- },
- {
- "name": "人物形象",
- "score": 0.7516,
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
- },
- {
- "name": "人物",
- "score": 0.7425,
- "path": "/表象/视觉/实体/人物"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "三维度模型",
- "candidate": "三维度模型",
- "link": "新建",
- "score": 0.681,
- "top": [
- {
- "name": "三维建模合成",
- "score": 0.681,
- "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成"
- },
- {
- "name": "价值塑造",
- "score": 0.5219,
- "path": "/架构/策略/认知引导/话语影响/立场引导/价值塑造"
- },
- {
- "name": "第三人称",
- "score": 0.5166,
- "path": "/架构/叙事/叙事视角/人称结构/第三人称"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "真实感",
- "candidate": "真实感",
- "link": "新建",
- "score": 0.5666,
- "top": [
- {
- "name": "细节具象",
- "score": 0.5666,
- "path": "/表达/信息传达/传达深度/补充细化/细节具象"
- },
- {
- "name": "情感共鸣",
- "score": 0.5608,
- "path": "/表达/互动引导/情感连接/情感共鸣"
- },
- {
- "name": "细节呈现",
- "score": 0.5483,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "what",
- "role": "组件",
- "parent": {
- "how_id": "k1",
- "step": 3
- },
- "title": "戏剧冲突的四种类型",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片4"
- ],
- "界定": "根据意志与阻碍力碰撞的呈现状态对冲突进行分类。",
- "kind": "选项",
- "主体": [
- {
- "小标题": "冲突形态分类",
- "条目": [
- {
- "词": "静态冲突",
- "说明": "内部无可见的发展进度。",
- "选择线索": "常表现为僵局或停顿状态。"
- },
- {
- "词": "跳跃冲突",
- "说明": "强迫人物做出与其性格不相符的突发行动。",
- "选择线索": "需要剧烈的情节转折时使用。"
- },
- {
- "词": "缓慢升级冲突",
- "说明": "逻辑清晰地递增紧张感。",
- "选择线索": "追求剧本扎实逻辑和真实情感共鸣时作为首选。"
- },
- {
- "词": "预示冲突",
- "说明": "通过坚定的对手与不妥协的张力表现。",
- "选择线索": "用于建立长期威胁或势均力敌的对峙感。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "冲突形态",
- "candidate": "冲突形态",
- "link": "新建",
- "score": 0.7735,
- "top": [
- {
- "name": "冲突对抗",
- "score": 0.7735,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "战争冲突",
- "score": 0.7121,
- "path": "/理念/事件/政治事件/战争冲突"
- },
- {
- "name": "表演形态",
- "score": 0.6944,
- "path": "/表象/视觉/行为/表演行为/杂技/表演形态"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "叙理逻辑",
- "candidate": "叙理逻辑",
- "link": "新建",
- "score": 0.7114,
- "top": [
- {
- "name": "逻辑顺接",
- "score": 0.7114,
- "path": "/结构/叙事推进/承接转换/逻辑顺接"
- },
- {
- "name": "逻辑推演",
- "score": 0.6933,
- "path": "/表达/论证说理/证据支撑/逻辑推演"
- },
- {
- "name": "逻辑铺垫",
- "score": 0.6651,
- "path": "/结构/叙事推进/铺垫准备/逻辑铺垫"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "情感共鸣",
- "candidate": "情感共鸣",
- "link": "新建",
- "score": 0.7989,
- "top": [
- {
- "name": "情感",
- "score": 0.7989,
- "path": "/情感"
- },
- {
- "name": "情绪处境共鸣",
- "score": 0.7864,
- "path": "/情感/同感/情绪处境共鸣"
- },
- {
- "name": "共情",
- "score": 0.7817,
- "path": "/情感/共情"
- }
- ]
- }
- ]
- },
- {
- "id": "k4",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "意志力与冲突平衡原理",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片3"
- ],
- "主张": "冲突的质量取决于对抗双方意志的平衡与强韧度。",
- "支撑": [
- {
- "小标题": "对抗机制",
- "形式": "机制",
- "内容": "主使人物(主角)与对立人物必须实力相当、意志平衡。人物必须有足够的意志力将奋斗进行到底,否则冲突将提前瓦解。"
- },
- {
- "小标题": "创作取舍",
- "形式": "取舍",
- "内容": "在设定人物时,应当侧重赋予其明确的驱动力和对抗强度,避免因一方过于软弱而导致故事动力过早消失。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "人物意志力",
- "candidate": "人物意志力",
- "link": "新建",
- "score": 0.704,
- "top": [
- {
- "name": "人物",
- "score": 0.704,
- "path": "/表象/视觉/实体/人物"
- },
- {
- "name": "人物形象",
- "score": 0.6881,
- "path": "/表象/视觉/符号/图案符号/形象图案/人物形象"
- },
- {
- "name": "人物特征",
- "score": 0.6691,
- "path": "/表象/视觉/实体/人物/人物特征"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "对抗机制",
- "candidate": "对抗机制",
- "link": "新建",
- "score": 0.5448,
- "top": [
- {
- "name": "矛盾冲突",
- "score": 0.5448,
- "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突"
- },
- {
- "name": "维度对比",
- "score": 0.527,
- "path": "/表达/论证说理/分析论证/对比反差/维度对比"
- },
- {
- "name": "对比引入",
- "score": 0.5105,
- "path": "/结构/叙事推进/开篇引入/策略引入/对比引入"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "故事动力",
- "candidate": "故事动力",
- "link": "新建",
- "score": 0.5182,
- "top": [
- {
- "name": "科普",
- "score": 0.5182,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "事实呈现",
- "score": 0.4971,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "裂变",
- "score": 0.4969,
- "path": "/行为引导/裂变"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "680659e8000000001a007a11",
- "source_id": "xhs_680659e8000000001a007a11",
- "title": "故事设计原理拆解学习",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp",
- "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "故事五部分构成叙事弧线:阐述(交代背景人设)、激励事件(诱发事件)、进展纠葛(上升动作)、危机(情节突转)、高潮(问题解决)、结局(下降动作)。激励事件分为随机型和有因型(主角抉择)。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp"
- },
- {
- "index": 2,
- "content": "激励事件的功能:打破平衡、激发欲望、将主角送上求索之路。构思模式:发生在主角身上最坏/最好的事情如何逆转。纠葛分为单一层面的冲突和复杂型(所有三个层面)的冲突。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp"
- },
- {
- "index": 3,
- "content": "故事宏观结构:节拍构成场景,场景构成序列,序列构成幕。标准三幕故事要求四个重大场景:开篇激励事件、第一幕高潮、第二幕高潮、第三幕高潮。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp"
- },
- {
- "index": 4,
- "content": "场景设计要素:1. 转折点(产生惊奇、增强好奇心、见识新方向);2. 伏笔/分晓(知识的层层铺垫与传达)。故事脊椎是贯穿始终的求索之路。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp"
- },
- {
- "index": 5,
- "content": "情感转变:通过核心情感(快感、痛感)的动态交替打破‘回报递减定理’。情感触发三前提:移情于人物、知道人物想要什么、明白利害攸关的价值。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp"
- },
- {
- "index": 6,
- "content": "选择的性质:真正的选择是‘两难之择’(不可调和的两善取其一,或两恶取其轻)。通过人物A、B、C的三角关系构建复合连锁的选择冲突。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp"
- },
- {
- "index": 7,
- "content": "场景分析五步程序:1. 确定冲突(明确场景目标与对抗力量);2. 标注开篇价值(正/负面);3. 分解为节拍(动作/反应交流);4. 标注结尾价值并比较;5. 概述节拍并标注转折点位置。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp"
- },
- {
- "index": 8,
- "content": "危机设计:危机是一个‘危险机会’的时刻,是主角在生活压力下必须作出的终极决定,揭示人物深层性格和核心价值。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp"
- },
- {
- "index": 9,
- "content": "高潮与结局:高潮必须充满意义(价值剧变),通过情感满足观众预期。结局用途包括:为次情节提供高潮场景、展示高潮影响、体现对观众的尊重。",
- "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "场景分析五步程序",
- "purpose": "通过系统分析确定场景的冲突、动作与转折效果",
- "业务阶段": [
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "input": "原始剧本/剧集场景",
- "directive": "确定冲突,明确场景目标与对抗力量",
- "output": "场景核心冲突点",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "打磨",
- "动作": "冲突拆解",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "剧本冲突",
- "candidate": "剧本冲突",
- "link": "新建",
- "score": 0.7396,
- "top": [
- {
- "name": "冲突对抗",
- "score": 0.7396,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "战争冲突",
- "score": 0.6629,
- "path": "/理念/事件/政治事件/战争冲突"
- },
- {
- "name": "地缘冲突",
- "score": 0.6193,
- "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "场景目标设定",
- "candidate": "场景目标设定",
- "link": "新建",
- "score": 0.7238,
- "top": [
- {
- "name": "场景描绘",
- "score": 0.7238,
- "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘"
- },
- {
- "name": "场景引入",
- "score": 0.6876,
- "path": "/结构/叙事推进/开篇引入/策略引入/场景引入"
- },
- {
- "name": "基调设定",
- "score": 0.6429,
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "input": "← s1产出",
- "directive": "标注开篇价值,判断是正向还是负向状态",
- "output": "场景起始价值状态",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "打磨",
- "动作": "状态标注",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "价值状态",
- "candidate": "价值状态",
- "link": "新建",
- "score": 0.7285,
- "top": [
- {
- "name": "价值导向",
- "score": 0.7285,
- "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向"
- },
- {
- "name": "价值观念",
- "score": 0.7272,
- "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念"
- },
- {
- "name": "价值象征",
- "score": 0.7102,
- "path": "/理念/知识/思想/概念范畴/价值象征"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "起始点标注",
- "candidate": "起始点标注",
- "link": "新建",
- "score": 0.5335,
- "top": [
- {
- "name": "路径方法",
- "score": 0.5335,
- "path": "/表达/互动引导/行动引导/路径方法"
- },
- {
- "name": "确立基点",
- "score": 0.5323,
- "path": "/结构/叙事推进/开篇引入/直述开篇/确立基点"
- },
- {
- "name": "强调突出",
- "score": 0.5264,
- "path": "/表达/信息传达/传达手法/强调突出"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "input": "← s2产出",
- "directive": "将场景分解为节拍,观察角色间的动作/反应交流",
- "output": "节拍序列",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "打磨",
- "动作": "结构拆解",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "叙事节拍",
- "candidate": "叙事节拍",
- "link": "新建",
- "score": 0.687,
- "top": [
- {
- "name": "历史叙事",
- "score": 0.687,
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
- },
- {
- "name": "配乐",
- "score": 0.5611,
- "path": "/表象/声音/音乐/配乐"
- },
- {
- "name": "标题",
- "score": 0.5498,
- "path": "/表象/视觉/符号/文字符号/标题"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "动作反应序列",
- "candidate": "动作反应序列",
- "link": "新建",
- "score": 0.6479,
- "top": [
- {
- "name": "动作姿态",
- "score": 0.6479,
- "path": "/呈现/视觉/视觉画面/形象塑造/人物表现/动作姿态"
- },
- {
- "name": "行为对抗",
- "score": 0.5821,
- "path": "/架构/叙事/叙事技法/戏剧张力/冲突/行为对抗"
- },
- {
- "name": "情绪强化",
- "score": 0.558,
- "path": "/架构/策略/情感调动/情感激发/情绪基调/情绪强化"
- }
- ]
- }
- ]
- },
- {
- "id": "s4",
- "input": "← s3产出",
- "directive": "标注结尾价值并与开篇价值进行比较,看是否有变化",
- "output": "价值转变结果",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "打磨",
- "动作": "效果复核",
- "作用域": [
- {
- "scope_type": "effect",
- "value": "价值转变",
- "candidate": "价值转变",
- "link": "新建",
- "score": 0.7352,
- "top": [
- {
- "name": "价值升华",
- "score": 0.7352,
- "path": "/结构/叙事推进/收束归纳/闭环收束/价值升华"
- },
- {
- "name": "价值建构",
- "score": 0.7031,
- "path": "/表达/论证说理/提炼升华/价值建构"
- },
- {
- "name": "价值肯定",
- "score": 0.6775,
- "path": "/表达/论证说理/分析论证/论证评判/肯定论证/价值肯定"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "逻辑",
- "candidate": "逻辑",
- "link": "新建",
- "score": 0.5602,
- "top": [
- {
- "name": "分析",
- "score": 0.5602,
- "path": "/信息传递/知识传递/分析"
- },
- {
- "name": "科普",
- "score": 0.5465,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "事实呈现",
- "score": 0.5403,
- "path": "/信息传递/事实呈现"
- }
- ]
- }
- ]
- },
- {
- "id": "s5",
- "input": "← s4产出",
- "directive": "概述节拍并标注出转折点发生的具体位置",
- "output": "完整的场景分析报告",
- "出处": [
- "卡片7"
- ],
- "创作阶段": "打磨",
- "动作": "综合复盘",
- "作用域": [
- {
- "scope_type": "form",
- "value": "场景分析报告",
- "candidate": "场景分析报告",
- "link": "新建",
- "score": 0.6723,
- "top": [
- {
- "name": "场景描写",
- "score": 0.6723,
- "path": "/架构/修辞/描写刻画/细节描绘/场景描写"
- },
- {
- "name": "内容场景对比",
- "score": 0.6604,
- "path": "/架构/创意/对比反差/并置对比/通用对比/内容场景对比"
- },
- {
- "name": "场景植入",
- "score": 0.6303,
- "path": "/架构/策略/认知引导/场景植入"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "转折点",
- "candidate": "转折点",
- "link": "新建",
- "score": 0.7725,
- "top": [
- {
- "name": "转折变化",
- "score": 0.7725,
- "path": "/结构/叙事推进/承接转换/转折变化"
- },
- {
- "name": "视角转换",
- "score": 0.6036,
- "path": "/结构/叙事推进/承接转换/视角转换"
- },
- {
- "name": "叙事推进节点",
- "score": 0.589,
- "path": "/结构/叙事推进/叙事推进节点"
- }
- ]
- }
- ]
- }
- ],
- "dropped": []
- },
- {
- "id": "k2",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "故事弧线的五部分构成",
- "业务阶段": [
- "脚本",
- "选题"
- ],
- "出处": [
- "卡片1"
- ],
- "界定": "构成故事叙事完整弧线的五个核心阶段。",
- "kind": "构成",
- "主体": [
- {
- "小标题": "叙事要素清单",
- "形式": "清单",
- "条目": [
- {
- "词": "阐述",
- "说明": "交代背景人设"
- },
- {
- "词": "激励事件",
- "说明": "诱发事件,分为随机型和有因型即主角抉择"
- },
- {
- "词": "进展纠葛",
- "说明": "上升动作"
- },
- {
- "词": "危机/高潮",
- "说明": "情节突转与问题解决"
- },
- {
- "词": "结局",
- "说明": "下降动作,展示高潮影响及为次情节收口"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "叙事弧线",
- "candidate": "叙事弧线",
- "link": "新建",
- "score": 0.7116,
- "top": [
- {
- "name": "历史叙事",
- "score": 0.7116,
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
- },
- {
- "name": "人物故事",
- "score": 0.571,
- "path": "/理念/事件/社会事件/人物故事"
- },
- {
- "name": "构图",
- "score": 0.5641,
- "path": "/表象/视觉/画面/构图"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "五段式结构",
- "candidate": "五段式结构",
- "link": "新建",
- "score": 0.7181,
- "top": [
- {
- "name": "分段结构",
- "score": 0.7181,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
- },
- {
- "name": "对话结构",
- "score": 0.6753,
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
- },
- {
- "name": "结构编排",
- "score": 0.6507,
- "path": "/架构/叙事/叙事组织/脉络铺排/结构编排"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "情节推进",
- "candidate": "情节推进",
- "link": "新建",
- "score": 0.8455,
- "top": [
- {
- "name": "叙事推进",
- "score": 0.8455,
- "path": "/结构/叙事推进"
- },
- {
- "name": "叙事推进节点",
- "score": 0.7857,
- "path": "/结构/叙事推进/叙事推进节点"
- },
- {
- "name": "推进节奏",
- "score": 0.7213,
- "path": "/结构/叙事推进/推进节奏"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "激励事件的选择类型",
- "业务阶段": [
- "脚本",
- "灵感"
- ],
- "出处": [
- "卡片1",
- "卡片2"
- ],
- "界定": "打破故事平衡并捕获好奇心的诱发事件分类。",
- "kind": "选项",
- "主体": [
- {
- "小标题": "发生形式",
- "形式": "分类",
- "条目": [
- {
- "词": "随机型",
- "说明": "偶然发生的事件",
- "选择线索": "用于表现命运的无常或外部环境的剧烈变动"
- },
- {
- "词": "有因型",
- "说明": "由主角主动抉择导致",
- "选择线索": "用于强调主角性格特征或主动性动机"
- }
- ]
- },
- {
- "小标题": "构思逻辑",
- "形式": "对策",
- "内容": "关注发生在主角身上最坏或最好的事情如何发生逆转。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "激励事件",
- "candidate": "激励事件",
- "link": "新建",
- "score": 0.7084,
- "top": [
- {
- "name": "事件",
- "score": 0.7084,
- "path": "/理念/事件"
- },
- {
- "name": "事件评价",
- "score": 0.6426,
- "path": "/理念/观念/社会观念/时政评议/历史评价/事件评价"
- },
- {
- "name": "社会事件",
- "score": 0.637,
- "path": "/理念/事件/社会事件"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "好奇心激发",
- "candidate": "好奇心激发",
- "link": "新建",
- "score": 0.6975,
- "top": [
- {
- "name": "动机激发",
- "score": 0.6975,
- "path": "/表达/信息传达/传达手法/强调突出/动机激发"
- },
- {
- "name": "悬念设置",
- "score": 0.5601,
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
- },
- {
- "name": "趣味互动",
- "score": 0.5597,
- "path": "/表达/互动引导/吸引关注/趣味互动"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "人物塑造",
- "candidate": "人物塑造",
- "link": "新建",
- "score": 0.5146,
- "top": [
- {
- "name": "行为引导",
- "score": 0.5146,
- "path": "/行为引导"
- },
- {
- "name": "事实呈现",
- "score": 0.5093,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "情感抒发",
- "score": 0.4864,
- "path": "/情感联结/情感抒发"
- }
- ]
- }
- ]
- },
- {
- "id": "k4",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "场景设计四要素",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片4",
- "卡片5",
- "卡片6"
- ],
- "界定": "构成一个有效场景必须具备的四个关键设计点。",
- "kind": "构成",
- "主体": [
- {
- "小标题": "设计维度",
- "形式": "清单",
- "条目": [
- {
- "词": "转折点",
- "说明": "产生惊奇、增强好奇心、见识新方向"
- },
- {
- "词": "伏笔/分晓",
- "说明": "知识的层层铺垫与传达"
- },
- {
- "词": "情感转变",
- "说明": "通过核心情感即快感与痛感的动态交替,打破回报递减定理"
- },
- {
- "词": "选择",
- "说明": "必须是两难之择,如两善取其一或两恶取其轻,通过三角关系构建连锁冲突"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "场景设计",
- "candidate": "场景设计",
- "link": "新建",
- "score": 0.7737,
- "top": [
- {
- "name": "场景氛围",
- "score": 0.7737,
- "path": "/表象/视觉/画面/后期/情绪意境/场景氛围"
- },
- {
- "name": "场景形象",
- "score": 0.772,
- "path": "/表象/视觉/符号/图案符号/形象图案/场景形象"
- },
- {
- "name": "演出场景",
- "score": 0.733,
- "path": "/表象/视觉/空间/空间场所/演艺场地/演出场景"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "情感波幅",
- "candidate": "情感波幅",
- "link": "新建",
- "score": 0.6874,
- "top": [
- {
- "name": "情感表达",
- "score": 0.6874,
- "path": "/表达/情感表达"
- },
- {
- "name": "情感张力",
- "score": 0.6774,
- "path": "/表达/论证说理/分析论证/对比反差/情感张力"
- },
- {
- "name": "情感共鸣",
- "score": 0.6707,
- "path": "/表达/互动引导/情感连接/情感共鸣"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "惊奇感",
- "candidate": "惊奇感",
- "link": "新建",
- "score": 0.8372,
- "top": [
- {
- "name": "惊奇",
- "score": 0.8372,
- "path": "/认知/惊奇"
- },
- {
- "name": "美感",
- "score": 0.6186,
- "path": "/情感/美感"
- },
- {
- "name": "悬念期待",
- "score": 0.5879,
- "path": "/认知/好奇/悬念期待"
- }
- ]
- }
- ]
- },
- {
- "id": "k5",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "情感触发原理",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片5"
- ],
- "主张": "观众的情感共鸣并非随机,而是建立在逻辑认知之上。",
- "支撑": [
- {
- "小标题": "触发前提",
- "形式": "依据",
- "内容": "情感触发必须满足三个前提:移情于人物、知道人物想要什么、明白利害攸关的价值。"
- },
- {
- "小标题": "对创作的取舍",
- "形式": "取舍",
- "内容": "所以在描写情感冲突前,必须先花篇幅建立人物欲望和丢失该东西的代价,否则单纯的情绪宣泄无法让观众产生共鸣。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "情感触发",
- "candidate": "情感触发",
- "link": "新建",
- "score": 0.7829,
- "top": [
- {
- "name": "情感",
- "score": 0.7829,
- "path": "/理念/情感"
- },
- {
- "name": "情感体验",
- "score": 0.7417,
- "path": "/理念/观念/个人观念/人生感悟/内心感受/情感体验"
- },
- {
- "name": "情感表达",
- "score": 0.7288,
- "path": "/表象/视觉/行为/人际互动/表达沟通/情感表达"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "观众移情",
- "candidate": "观众移情",
- "link": "新建",
- "score": 0.6569,
- "top": [
- {
- "name": "情感共鸣",
- "score": 0.6569,
- "path": "/表达/互动引导/情感连接/情感共鸣"
- },
- {
- "name": "情感动员",
- "score": 0.6024,
- "path": "/表达/互动引导/情感连接/情感动员"
- },
- {
- "name": "情感收束",
- "score": 0.5783,
- "path": "/结构/叙事推进/收束归纳/情感收束"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "情感共鸣",
- "candidate": "情感共鸣",
- "link": "新建",
- "score": 0.7989,
- "top": [
- {
- "name": "情感",
- "score": 0.7989,
- "path": "/情感"
- },
- {
- "name": "情绪处境共鸣",
- "score": 0.7864,
- "path": "/情感/同感/情绪处境共鸣"
- },
- {
- "name": "共情",
- "score": 0.7817,
- "path": "/情感/共情"
- }
- ]
- }
- ]
- },
- {
- "id": "k6",
- "type": "why",
- "role": "主",
- "parent": null,
- "title": "冲突的分类原则",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片2"
- ],
- "主张": "冲突的复杂性决定了故事的厚度。",
- "支撑": [
- {
- "小标题": "冲突层次",
- "形式": "依据",
- "内容": "冲突分为三个层面:内心冲突、个人冲突、个人与外界环境的冲突。"
- },
- {
- "小标题": "对创作的取舍",
- "形式": "取舍",
- "内容": "应追求复杂型冲突,即让主角同时面对所有三个层面的对抗力量,避免单一维度的线性对抗,使故事更具进展纠葛的张力。"
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "冲突层次",
- "candidate": "冲突层次",
- "link": "新建",
- "score": 0.7465,
- "top": [
- {
- "name": "冲突对抗",
- "score": 0.7465,
- "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗"
- },
- {
- "name": "战争冲突",
- "score": 0.6795,
- "path": "/理念/事件/政治事件/战争冲突"
- },
- {
- "name": "地缘冲突",
- "score": 0.6246,
- "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "叙事张力",
- "candidate": "叙事张力",
- "link": "新建",
- "score": 0.772,
- "top": [
- {
- "name": "情感张力",
- "score": 0.772,
- "path": "/表达/论证说理/分析论证/对比反差/情感张力"
- },
- {
- "name": "叙事闭合",
- "score": 0.7416,
- "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合"
- },
- {
- "name": "叙事推进",
- "score": 0.7408,
- "path": "/结构/叙事推进"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "故事厚度",
- "candidate": "故事厚度",
- "link": "新建",
- "score": 0.4903,
- "top": [
- {
- "name": "科普",
- "score": 0.4903,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "事实呈现",
- "score": 0.4884,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "种草推荐",
- "score": 0.4662,
- "path": "/行为引导/商业推广/种草推荐"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "67e4bdf50000000006028a59",
- "source_id": "xhs_67e4bdf50000000006028a59",
- "title": "只要学会这几样,写短视频脚本真的不难❗️",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp",
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp",
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp",
- "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "短视频脚本流程梳理:包含确定选题、搭建框架(人/景/事)、细节完善(分镜序号、拍摄场景、画面感构思、拍摄技巧、字幕与音效策略、长短视频时长分配建议)。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp"
- },
- {
- "index": 2,
- "content": "脚本构思三步骤与要素:明确标题(核心主题)、视频画面描述、五种景别交替使用、多角度拍摄、视频文案(含注译);脚本构思包含点名主题、截取痛点、制造起伏、引起共鸣等多种策略。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp"
- },
- {
- "index": 3,
- "content": "分镜头脚本公式:提供vlog脚本五大公式(如引起共鸣=人物+状态+情感宣泄);脚本三要素(开头噱头、中间论述、结尾总结);黄金结构(引子、内容主题、结尾的具体设计细节)。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp"
- },
- {
- "index": 4,
- "content": "常用构图知识清单:水平线构图(稳定)、对角线构图(动感)、中心构图(主体突出)、框式构图(神秘窥视感)、九宫格/三分法构图(排列主体、简化画面)。",
- "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp"
- }
- ],
- "knowledges": [
- {
- "id": "k1",
- "type": "how",
- "role": "主",
- "parent": null,
- "title": "短视频脚本创作全流程",
- "purpose": "按部就班完成一份细节完善的视频脚本",
- "业务阶段": [
- "脚本"
- ],
- "steps": [
- {
- "id": "s1",
- "input": "创作意向/原始灵感",
- "directive": "明确视频的核心主题,并将其转化为具体的标题。",
- "output": "确定选题(标题)",
- "出处": [
- "卡片1",
- "卡片2"
- ],
- "创作阶段": "定向",
- "动作": "确定选题",
- "作用域": [
- {
- "scope_type": "substance",
- "value": "选题方向",
- "candidate": "选题方向",
- "link": "新建",
- "score": 0.5839,
- "top": [
- {
- "name": "价值取向",
- "score": 0.5839,
- "path": "/理念/观念/个人观念/处世智慧/价值取向"
- },
- {
- "name": "学科领域",
- "score": 0.5814,
- "path": "/理念/知识/思想/学科领域"
- },
- {
- "name": "行业研究",
- "score": 0.5712,
- "path": "/理念/知识/商业/行业分析/行业研究"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "创作",
- "candidate": "创作",
- "link": "新建",
- "score": 0.5424,
- "top": [
- {
- "name": "解读",
- "score": 0.5424,
- "path": "/信息传递/知识传递/解读"
- },
- {
- "name": "分享",
- "score": 0.5361,
- "path": "/信息传递/信息扩散/分享"
- },
- {
- "name": "批判",
- "score": 0.5359,
- "path": "/情感联结/情感抒发/批判"
- }
- ]
- }
- ]
- },
- {
- "id": "s2",
- "input": "← s1产出",
- "directive": "围绕选题搭建基础骨架,需涵盖人物(主体)、场景(环境)、事件(情节)三大核心要素。",
- "output": "脚本框架",
- "出处": [
- "卡片1"
- ],
- "创作阶段": "构思",
- "动作": "搭建框架",
- "作用域": [
- {
- "scope_type": "form",
- "value": "脚本框架",
- "candidate": "脚本框架",
- "link": "新建",
- "score": 0.6975,
- "top": [
- {
- "name": "规范框架",
- "score": 0.6975,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构/规范框架"
- },
- {
- "name": "框架类型",
- "score": 0.695,
- "path": "/架构/叙事/叙事组织/脉络铺排/结构编排/框架类型"
- },
- {
- "name": "架构",
- "score": 0.6268,
- "path": "/架构"
- }
- ]
- },
- {
- "scope_type": "substance",
- "value": "叙事要素",
- "candidate": "叙事要素",
- "link": "新建",
- "score": 0.7066,
- "top": [
- {
- "name": "历史叙事",
- "score": 0.7066,
- "path": "/理念/知识/历史/历史知识形态/历史叙事"
- },
- {
- "name": "构成要素",
- "score": 0.6372,
- "path": "/理念/知识/思想/概念范畴/关系结构/构成要素"
- },
- {
- "name": "人物故事",
- "score": 0.5836,
- "path": "/理念/事件/社会事件/人物故事"
- }
- ]
- }
- ]
- },
- {
- "id": "s3",
- "input": "← s2产出",
- "directive": "将框架细化为镜头动作。包含分配镜号、明确视频画面描述(可搭配五种景别交替、多角度拍摄)、编写视频文案及注译、规划字幕音效策略。长视频注意开头10-15秒设计,短视频需在3-5秒内呈现主题。",
- "output": "细节完善的脚本实稿",
- "出处": [
- "卡片1",
- "卡片2"
- ],
- "创作阶段": "打磨",
- "动作": "细节完善",
- "作用域": [
- {
- "scope_type": "form",
- "value": "分镜脚本",
- "candidate": "分镜脚本",
- "link": "新建",
- "score": 0.639,
- "top": [
- {
- "name": "漫画",
- "score": 0.639,
- "path": "/呈现/视觉/视觉风格/视觉艺术风格/绘画风格/漫画"
- },
- {
- "name": "叙事逻辑",
- "score": 0.5933,
- "path": "/架构/逻辑/叙事逻辑"
- },
- {
- "name": "剪辑组接",
- "score": 0.591,
- "path": "/呈现/视觉/视觉制作/剪辑组接"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "节奏掌控",
- "candidate": "节奏掌控",
- "link": "新建",
- "score": 0.7099,
- "top": [
- {
- "name": "推进节奏",
- "score": 0.7099,
- "path": "/结构/叙事推进/推进节奏"
- },
- {
- "name": "基调设定",
- "score": 0.5435,
- "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定"
- },
- {
- "name": "高潮构建",
- "score": 0.5423,
- "path": "/结构/叙事推进/叙事推进节点/高潮构建"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "完播率",
- "candidate": "完播率",
- "link": "新建",
- "score": 0.5163,
- "top": [
- {
- "name": "科普",
- "score": 0.5163,
- "path": "/信息传递/知识传递/科普"
- },
- {
- "name": "种草推荐",
- "score": 0.5139,
- "path": "/行为引导/商业推广/种草推荐"
- },
- {
- "name": "粉丝互动",
- "score": 0.4853,
- "path": "/情感联结/关系维护/粉丝互动"
- }
- ]
- }
- ]
- }
- ],
- "dropped": []
- },
- {
- "id": "k2",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "短视频脚本构思逻辑与黄金结构",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片2",
- "卡片3"
- ],
- "界定": "脚本内容的叙事组织方式与段落分布规律。",
- "kind": "构成",
- "主体": [
- {
- "小标题": "黄金三段式结构",
- "形式": "清单",
- "条目": [
- {
- "词": "引子",
- "说明": "视觉冲击或意想不到的镜头,作为开头噱头引起兴趣。"
- },
- {
- "词": "内容主题",
- "说明": "中间部分的论述,通过起伏的故事线把握叙事节奏。"
- },
- {
- "词": "结尾",
- "说明": "总结全篇,包含印象点、情感升华或行动引导(CTA)。"
- }
- ]
- },
- {
- "小标题": "内容切入策略",
- "形式": "清单",
- "条目": [
- {
- "词": "开门见山",
- "说明": "直接点名主题。"
- },
- {
- "词": "制造起伏",
- "说明": "通过提出疑问、方案解决或故事讲述制造波折。"
- },
- {
- "词": "截取痛点",
- "说明": "选取能引起受众共鸣的情境。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "form",
- "value": "三段式结构",
- "candidate": "三段式结构",
- "link": "新建",
- "score": 0.7571,
- "top": [
- {
- "name": "分段结构",
- "score": 0.7571,
- "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构"
- },
- {
- "name": "对话结构",
- "score": 0.7041,
- "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构"
- },
- {
- "name": "结构编排",
- "score": 0.6811,
- "path": "/架构/叙事/叙事组织/脉络铺排/结构编排"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "共鸣激发",
- "candidate": "共鸣激发",
- "link": "新建",
- "score": 0.7747,
- "top": [
- {
- "name": "情感共鸣",
- "score": 0.7747,
- "path": "/表达/互动引导/情感连接/情感共鸣"
- },
- {
- "name": "动机激发",
- "score": 0.672,
- "path": "/表达/信息传达/传达手法/强调突出/动机激发"
- },
- {
- "name": "呼应回应",
- "score": 0.6095,
- "path": "/结构/叙事推进/承接转换/逻辑顺接/呼应回应"
- }
- ]
- },
- {
- "scope_type": "intent",
- "value": "行动引导",
- "candidate": "行动引导",
- "link": "新建",
- "score": 0.8335,
- "top": [
- {
- "name": "行为引导",
- "score": 0.8335,
- "path": "/行为引导"
- },
- {
- "name": "事实呈现",
- "score": 0.5448,
- "path": "/信息传递/事实呈现"
- },
- {
- "name": "引流",
- "score": 0.5417,
- "path": "/行为引导/传播/引流"
- }
- ]
- }
- ]
- },
- {
- "id": "k3",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "Vlog脚本创作五大公式",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片3"
- ],
- "界定": "针对Vlog题材的标准化内容组合公式。",
- "kind": "选项",
- "主体": [
- {
- "小标题": "常用公式清单",
- "形式": "清单",
- "条目": [
- {
- "词": "引起共鸣公式",
- "说明": "人物 + 状态 + 情感宣泄",
- "选择线索": "适用于希望与观众建立深层情感链接,表达态度而非单纯记录时使用。"
- },
- {
- "词": "引发好奇公式",
- "说明": "通过反直觉或悬念设置引起观众持续观看。",
- "选择线索": "适用于有反差感或强结果支撑的内容。"
- },
- {
- "词": "干货输出公式",
- "说明": "直给知识或方法论,解决具体问题。",
- "选择线索": "适用于科普、教程或纯利他向内容。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "Vlog内容",
- "candidate": "Vlog内容",
- "link": "新建",
- "score": 0.5697,
- "top": [
- {
- "name": "标题",
- "score": 0.5697,
- "path": "/表象/视觉/符号/文字符号/标题"
- },
- {
- "name": "居家生活",
- "score": 0.5412,
- "path": "/理念/方法/生活技巧/居家生活"
- },
- {
- "name": "居家生活",
- "score": 0.5412,
- "path": "/表象/视觉/行为/日常活动/居家生活"
- }
- ]
- },
- {
- "scope_type": "form",
- "value": "内容公式",
- "candidate": "内容公式",
- "link": "新建",
- "score": 0.5731,
- "top": [
- {
- "name": "内容场景对比",
- "score": 0.5731,
- "path": "/架构/创意/对比反差/并置对比/通用对比/内容场景对比"
- },
- {
- "name": "图文关系",
- "score": 0.5503,
- "path": "/呈现/视觉/视觉制作/构图编排/版面设计/图文关系"
- },
- {
- "name": "引用呈现",
- "score": 0.5394,
- "path": "/架构/策略/认知引导/话语影响/标题操控/引用呈现"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "信任感",
- "candidate": "信任感",
- "link": "新建",
- "score": 0.5922,
- "top": [
- {
- "name": "美感",
- "score": 0.5922,
- "path": "/情感/美感"
- },
- {
- "name": "专业信赖",
- "score": 0.5726,
- "path": "/认知/评判/专业信赖"
- },
- {
- "name": "情感",
- "score": 0.572,
- "path": "/情感"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "悬念设置",
- "candidate": "悬念设置",
- "link": "复用",
- "score": 1.0,
- "top": [
- {
- "name": "悬念设置",
- "score": 1.0,
- "path": "/结构/叙事推进/叙事推进节点/悬念设置"
- },
- {
- "name": "情感铺垫",
- "score": 0.6462,
- "path": "/结构/叙事推进/铺垫准备/情感铺垫"
- },
- {
- "name": "设定铺垫",
- "score": 0.6262,
- "path": "/结构/叙事推进/铺垫准备/设定铺垫"
- }
- ]
- }
- ]
- },
- {
- "id": "k4",
- "type": "what",
- "role": "主",
- "parent": null,
- "title": "常用拍摄构图知识清单",
- "业务阶段": [
- "脚本"
- ],
- "出处": [
- "卡片4"
- ],
- "界定": "在短视频拍摄阶段用于组织画面元素的视觉方法论。",
- "kind": "选项",
- "主体": [
- {
- "小标题": "构图法分类",
- "形式": "清单",
- "条目": [
- {
- "词": "水平线构图",
- "说明": "画面表现平稳。",
- "选择线索": "追求画面稳定感和开阔感时使用。"
- },
- {
- "词": "对角线构图",
- "说明": "线条斜跨画面。",
- "选择线索": "需要增强画面动感或引导观众视线时使用。"
- },
- {
- "词": "中心构图",
- "说明": "主体位于正中央。",
- "选择线索": "主体单一且需要高度突出时使用。"
- },
- {
- "词": "框式构图",
- "说明": "利用前景形成框架。",
- "选择线索": "制造神秘感、窥视感或纵深感时使用。"
- },
- {
- "词": "九宫格/三分法构图",
- "说明": "主体落在交叉点或分割线上。",
- "选择线索": "通用的画面排列方式,用于简化画面、使主体位置自然。"
- }
- ]
- }
- ],
- "作用域": [
- {
- "scope_type": "substance",
- "value": "拍摄构图",
- "candidate": "拍摄构图",
- "link": "新建",
- "score": 0.873,
- "top": [
- {
- "name": "构图",
- "score": 0.873,
- "path": "/表象/视觉/画面/构图"
- },
- {
- "name": "色彩构成",
- "score": 0.6082,
- "path": "/表象/视觉/画面特征/色彩表现/色彩构成"
- },
- {
- "name": "光影",
- "score": 0.559,
- "path": "/表象/视觉/画面/光影"
- }
- ]
- },
- {
- "scope_type": "effect",
- "value": "视觉引导",
- "candidate": "视觉引导",
- "link": "新建",
- "score": 0.7313,
- "top": [
- {
- "name": "行动引导",
- "score": 0.7313,
- "path": "/表达/互动引导/行动引导"
- },
- {
- "name": "互动引导",
- "score": 0.7215,
- "path": "/表达/互动引导"
- },
- {
- "name": "视觉开篇",
- "score": 0.7135,
- "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "稳定感",
- "candidate": "稳定感",
- "link": "新建",
- "score": 0.6121,
- "top": [
- {
- "name": "美感",
- "score": 0.6121,
- "path": "/情感/美感"
- },
- {
- "name": "风格美感",
- "score": 0.5636,
- "path": "/情感/美感/风格美感"
- },
- {
- "name": "视觉美感",
- "score": 0.5604,
- "path": "/情感/美感/视觉美感"
- }
- ]
- },
- {
- "scope_type": "feeling",
- "value": "纵深感",
- "candidate": "纵深感",
- "link": "新建",
- "score": 0.5864,
- "top": [
- {
- "name": "美感",
- "score": 0.5864,
- "path": "/情感/美感"
- },
- {
- "name": "视觉美感",
- "score": 0.5809,
- "path": "/情感/美感/视觉美感"
- },
- {
- "name": "空间美感",
- "score": 0.5785,
- "path": "/情感/美感/空间美感"
- }
- ]
- }
- ]
- }
- ]
- },
- {
- "post_id": "7589257893544165455",
- "source_id": "dy_7589257893544165455",
- "title": "如何用AI十几秒制作一段高质量精彩的视频...",
- "platform": "douyin",
- "url": "https://www.douyin.com/video/7589257893544165455",
- "media": {
- "type": "video",
- "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
- "images": []
- },
- "cards": [
- {
- "index": 1,
- "content": "利用豆包 AI 生成视频描述词。How:1. 打开豆包 App,开启‘深度思考’模式;\n2. 输入提示词,设定身份(如:旅游视频创作者)并提出具体需求(如:写一段关于上海旅游的视频描述词,30字以内);\n3. 从生成的多个选项中选择满意的内容并复制。",
- "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
- "start": 0.0,
- "end": 23.0
- },
- {
- "index": 2,
- "content": "使用“文生视频”工具生成成片。How:1. 在微信中搜索并打开‘创作神器’小程序;\n2. 选择‘文生视频’功能;\n3. 粘贴刚才复制的描述词,点击‘灵感扩写’以丰富文案细节;\n4. 选择画面比例(如 9:16),点击‘生成视频’即可获得成片。",
- "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4",
- "start": 24.0,
- "end": 46.0
- }
- ],
- "no_knowledge": true,
- "knowledges": []
- },
- {
- "post_id": "6a33655e000000000f0055af",
- "source_id": "xhs_6a33655e000000000f0055af",
- "title": "🎮Voodoo 转型成功,单日流水破百万美元",
- "platform": "xiaohongshu",
- "url": "https://www.xiaohongshu.com/explore/6a33655e000000000f0055af",
- "media": {
- "type": "image",
- "video_url": null,
- "images": [
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un47g5or0rc9nrd7lo51t35o?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4805or0rc9nrd7l4l2ce88?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un48g5or0rc9nrd7l95ettf0?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4905or0rc9nrd7lv5q3bho?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un49g5or0rc9nrd7le5ge5i0?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4a05or0rc9nrd7laa4jb7g?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4ag5or0rc9nrd7lu0cqh0g?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4b05or0rc9nrd7lgmvbg8o?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4bg5or0rc9nrd7lrslni4g?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4c05or0rc9nrd7lcbova80?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4cg5or0rc9nrd7l80k7bp0?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4d05or0rc9nrd7l0poig80?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4dg5or0rc9nrd7l9jnq1v8?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4e05or0rc9nrd7lqovqas0?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2tin6s2g5or0rc9nrd7lkvvqnm8?imageView2/2/w/1080/format/webp",
- "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2tin6s305or0rc9nrd7livn3u50?imageView2/2/w/1080/format/webp"
- ]
- },
- "cards": [
- {
- "index": 1,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un47g5or0rc9nrd7lo51t35o?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 2,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4805or0rc9nrd7l4l2ce88?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 3,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un48g5or0rc9nrd7l95ettf0?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 4,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4905or0rc9nrd7lv5q3bho?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 5,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un49g5or0rc9nrd7le5ge5i0?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 6,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4a05or0rc9nrd7laa4jb7g?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 7,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4ag5or0rc9nrd7lu0cqh0g?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 8,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4b05or0rc9nrd7lgmvbg8o?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 9,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4bg5or0rc9nrd7lrslni4g?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 10,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4c05or0rc9nrd7lcbova80?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 11,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4cg5or0rc9nrd7l80k7bp0?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 12,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4d05or0rc9nrd7l0poig80?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 13,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4dg5or0rc9nrd7l9jnq1v8?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 14,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4e05or0rc9nrd7lqovqas0?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 15,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2tin6s2g5or0rc9nrd7lkvvqnm8?imageView2/2/w/1080/format/webp"
- },
- {
- "index": 16,
- "content": "",
- "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2tin6s305or0rc9nrd7livn3u50?imageView2/2/w/1080/format/webp"
- }
- ],
- "no_knowledge": true,
- "knowledges": []
- }
- ]
- }
|