Create-knowledge-find-decode/web/payloads.json

[
  {
    "source": {
      "id": "xhs_699308fa0000000016009697",
      "source_type": "post",
      "title": "真正能爆的选题，往往是你写完后感觉羞耻的",
      "author": "方圆的增长飞轮",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
      }
    },
    "title": "反共识选题挖掘法",
    "content": "目标：找到一个能撕裂大众情绪共识的爆款选题\n步骤1\n  输入：所属赛道的常规选题库\n  方法：寻找『圣经句』：列出赛道内大家反复讲、人人点头但没人真信的正确废话。例：『内容为王』、『自律即自由』。\n  产出：赛道圣经句清单\n步骤2\n  输入：← s1 的〈赛道圣经句清单〉\n  方法：寻找崩塌场景：反问『什么情况下，一个人严格按这句话做，反而越做越差？』\n  产出：共识失灵的具体场景/反面案例\n步骤3\n  输入：← s2 的〈共识失灵的具体场景/反面案例〉\n  方法：把裂缝撕开：将该失灵瞬间提炼成一个冒犯性的观点。例：『领导从不提拔能力最强的人』。\n  产出：具有撕裂感的爆款选题",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "how工序"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "赛道共识"
      },
      {
        "scope_type": "substance",
        "value": "圣经句"
      },
      {
        "scope_type": "effect",
        "value": "选题"
      },
      {
        "scope_type": "intent",
        "value": "建立共识库"
      },
      {
        "scope_type": "substance",
        "value": "崩塌场景"
      },
      {
        "scope_type": "substance",
        "value": "反面案例"
      },
      {
        "scope_type": "effect",
        "value": "逻辑"
      },
      {
        "scope_type": "intent",
        "value": "寻找逻辑漏洞"
      },
      {
        "scope_type": "substance",
        "value": "反共识观点"
      },
      {
        "scope_type": "form",
        "value": "冒犯性表达"
      },
      {
        "scope_type": "effect",
        "value": "悬念设置"
      },
      {
        "scope_type": "effect",
        "value": "认知撕裂"
      },
      {
        "scope_type": "intent",
        "value": "产出选题"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "选题"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "定向"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "构思"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "结构"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "列举圣经句"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "共识证伪"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "提炼爆款观点"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_699308fa0000000016009697",
      "source_type": "post",
      "title": "真正能爆的选题，往往是你写完后感觉羞耻的",
      "author": "方圆的增长飞轮",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
      }
    },
    "title": "评论区『但是』选题挖掘法",
    "content": "目标：从用户真实痛点中挖掘选题裂缝\n步骤1\n  输入：竞品爆款视频/文章\n  方法：翻阅竞品评论区，定向寻找带有『但是』关键词的评论。例：『道理我都懂，但是……』。\n  产出：用户未被满足的负面反馈清单\n步骤2\n  输入：← s1 的〈用户未被满足的负面反馈清单〉\n  方法：提炼裂缝：将『但是』后面的真实困境转化为选题，告诉观众『这个正确答案在你身上不好使的原因』。\n  产出：经过市场验证的真实痛点选题",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "how工序"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "竞品评论区"
      },
      {
        "scope_type": "substance",
        "value": "用户负面反馈"
      },
      {
        "scope_type": "form",
        "value": "关键词检索"
      },
      {
        "scope_type": "effect",
        "value": "需求洞察"
      },
      {
        "scope_type": "intent",
        "value": "收集真实需求"
      },
      {
        "scope_type": "substance",
        "value": "用户痛点"
      },
      {
        "scope_type": "substance",
        "value": "执行困境"
      },
      {
        "scope_type": "effect",
        "value": "痛点转化"
      },
      {
        "scope_type": "intent",
        "value": "产出选题"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "选题"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "定向"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "构思"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "抓取评论关键词"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "痛点转化"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_699308fa0000000016009697",
      "source_type": "post",
      "title": "真正能爆的选题，往往是你写完后感觉羞耻的",
      "author": "方圆的增长飞轮",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
      }
    },
    "title": "选题爆发的羞耻感原理",
    "content": "主张：好选题必须经过情绪审核，产生『羞耻感』或『冒犯感』往往是爆发的前兆。\n【羞耻感的信号作用】（依据）\n  这种『不好意思』通常意味着内容戳中了被社交礼仪包裹的公共痛点，是对某种『正确共识』的冒犯，压力证明踩到了大众神经。\n【选题审核的取舍】（取舍）\n  不要仅停留在大脑审核（信息密度），应侧重情绪审核。如果选题让你感到稳健、正确，往往无感；如果感到『发出去别人会不会觉得我在装』或『太直白』，这种犹疑感反而是好选题的信号，应坚持发布。",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "why原理"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "情绪审核"
      },
      {
        "scope_type": "substance",
        "value": "羞耻感"
      },
      {
        "scope_type": "substance",
        "value": "公共痛点"
      },
      {
        "scope_type": "feeling",
        "value": "羞耻感"
      },
      {
        "scope_type": "feeling",
        "value": "犹疑感"
      },
      {
        "scope_type": "effect",
        "value": "选题预判"
      },
      {
        "scope_type": "intent",
        "value": "提高爆发概率"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "选题"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_699308fa0000000016009697",
      "source_type": "post",
      "title": "真正能爆的选题，往往是你写完后感觉羞耻的",
      "author": "方圆的增长飞轮",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
      }
    },
    "title": "选题性质的两极分类",
    "content": {
      "name": "选题性质的两极分类",
      "kind": "子集",
      "维度拆分规则": "对观众信念的作用力",
      "body": [
        {
          "item_name": "安全选题",
          "item_desc": "旨在『加固一个信念』。如『提升执行力的五个方法』，这类选题观众通常感觉正确但无感、不传播。",
          "作用域": []
        },
        {
          "item_name": "爆款选题",
          "item_desc": "旨在『撕裂一个信念』。通过建立反直觉的对立，如『领导从不提拔能力最强的人』，触发布众情绪，更易爆发。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "大众信念"
      },
      {
        "scope_type": "substance",
        "value": "安全选题"
      },
      {
        "scope_type": "substance",
        "value": "爆款选题"
      },
      {
        "scope_type": "form",
        "value": "两极分类法"
      },
      {
        "scope_type": "effect",
        "value": "信念加固"
      },
      {
        "scope_type": "effect",
        "value": "信念撕裂"
      },
      {
        "scope_type": "intent",
        "value": "理解选题分层"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "选题"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "根据选题对大众信念的影响效果分为安全选题与爆款选题。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_698481e1000000000a02a7c1",
      "source_type": "post",
      "title": "7种编剧常用的叙事结构，写剧不用愁！",
      "author": "Irvin是个编剧（接稿版）",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1"
      }
    },
    "title": "7种编剧常用叙事结构清单",
    "content": {
      "name": "7种编剧常用叙事结构清单",
      "kind": "子集",
      "维度拆分规则": "类型枚举",
      "body": [
        {
          "item_name": "三幕式结构",
          "item_desc": "核心逻辑：最经典、应用最广的线性叙事。分为：第一幕（开端）交代背景、人设及核心冲突触发；第二幕（发展）故事主体，冲突升级，主角遭遇阻碍并成长；第三幕（高潮与结局）矛盾爆发，核心问题解决并收尾。\n何时选：适配大多数剧情片、商业片。",
          "作用域": []
        },
        {
          "item_name": "英雄之旅结构",
          "item_desc": "核心逻辑：围绕主角成长弧光，核心为“平凡人到英雄的蜕变”。包含：启程（离开舒适区）、考验（挑战、结友、对抗反派，为核心阶段）、归来（战胜危机获成长并回归）。\n何时选：适配成长、冒险、励志、史诗题材。",
          "作用域": []
        },
        {
          "item_name": "非线性结构",
          "item_desc": "核心逻辑：打破时间先后，通过时间拆解、重组（闪回、闪前、插叙、倒叙、多视角）推进，展示人物内心。\n何时选：用于制造悬念。适配悬疑、犯罪、剧情向故事。",
          "作用域": []
        },
        {
          "item_name": "环形结构",
          "item_desc": "核心逻辑：结尾与开端呼应。非循环类通过场景/台词呼应形成宿命感；带循环类则让主角反复经历某段事件直至达成目标。\n何时选：适配悬疑、科幻、温情故事。",
          "作用域": []
        },
        {
          "item_name": "多线叙事结构",
          "item_desc": "核心逻辑：多条独立故事线并行推进，在某个节点汇合。每条线有独立角色与冲突，但暗藏因果联系。展示事件全貌。\n何时选：用于丰富维度、提升剧密。适配群像戏、喜剧、犯罪题材。",
          "作用域": []
        },
        {
          "item_name": "嵌套式结构（套层结构）",
          "item_desc": "核心逻辑：故事里套故事（戏中戏、梦中梦等）。外层为“引子”，内层有独立情节并与外层呼应，能拓展想象空间。\n何时选：适配科幻、悬疑、奇幻、文艺类。",
          "作用域": []
        },
        {
          "item_name": "反结构（无结构/碎片化结构）",
          "item_desc": "核心逻辑：抛弃线性逻辑、核心冲突和完整结局。没有传统意义的“主角成长”，靠人物状态、细节描写打动观众。注重氛围、情绪和人性探讨，以碎片化片段拼接。\n何时选：容易出具个人风格的作品。适配文艺片、实验性影片。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "叙事逻辑"
      },
      {
        "scope_type": "substance",
        "value": "剧作技巧"
      },
      {
        "scope_type": "substance",
        "value": "情节设置"
      },
      {
        "scope_type": "form",
        "value": "三幕式结构"
      },
      {
        "scope_type": "form",
        "value": "英雄之旅"
      },
      {
        "scope_type": "form",
        "value": "非线性叙事"
      },
      {
        "scope_type": "form",
        "value": "嵌套结构"
      },
      {
        "scope_type": "form",
        "value": "碎片化叙法"
      },
      {
        "scope_type": "effect",
        "value": "悬念设置"
      },
      {
        "scope_type": "effect",
        "value": "节奏控制"
      },
      {
        "scope_type": "effect",
        "value": "冲突构建"
      },
      {
        "scope_type": "effect",
        "value": "氛围营造"
      },
      {
        "scope_type": "feeling",
        "value": "宿命感"
      },
      {
        "scope_type": "feeling",
        "value": "代入感"
      },
      {
        "scope_type": "intent",
        "value": "教学"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "本文详细介绍了7种编剧常用的叙事结构及其定义、核心逻辑与适用题材。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "剧本前提构成公式",
    "content": {
      "name": "剧本前提构成公式",
      "kind": "多维关系",
      "维度拆分规则": null,
      "body": [
        {
          "item_name": "前提构成公式",
          "item_desc": "前提 = 作者立场 + 人物 + 冲突 + 结论。基本情感（欲望、恐惧等）可以决定前提。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "剧本前提"
      },
      {
        "scope_type": "substance",
        "value": "基本情感"
      },
      {
        "scope_type": "form",
        "value": "构成公式"
      },
      {
        "scope_type": "effect",
        "value": "逻辑构建"
      },
      {
        "scope_type": "intent",
        "value": "创作指导"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "灵感"
      },
      {
        "key": "业务阶段",
        "type": "str",
        "value": "选题"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "前提是剧本的目标，指称主题、论题或中心思想。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "人物塑造的三大维度",
    "content": {
      "name": "人物塑造的三大维度",
      "kind": "多维关系",
      "维度拆分规则": null,
      "body": [
        {
          "item_name": "生理维度",
          "item_desc": "包含性别、年龄、外表、遗传等。",
          "作用域": []
        },
        {
          "item_name": "社会维度",
          "item_desc": "包含阶层、职业、教育、家庭等。",
          "作用域": []
        },
        {
          "item_name": "心理维度",
          "item_desc": "包含道德标准、志向、挫折、性格等。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "人物塑造"
      },
      {
        "scope_type": "substance",
        "value": "生理社会心理维度"
      },
      {
        "scope_type": "form",
        "value": "三维模型"
      },
      {
        "scope_type": "effect",
        "value": "人物立体化"
      },
      {
        "scope_type": "intent",
        "value": "教学"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "人物由生理、社会、心理三个维度融合而成，人物的发展源于对冲突的反应。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "人物塑造的关键要素",
    "content": {
      "name": "人物塑造的关键要素",
      "kind": "多维关系",
      "维度拆分规则": null,
      "body": [
        {
          "item_name": "意志力",
          "item_desc": "人物必须有足够的毅力将斗争进行到底。",
          "作用域": []
        },
        {
          "item_name": "主使人物（主角）",
          "item_desc": "在起因中居主导地位，由真正的需求（荣誉、金钱、复仇等）驱动产生冲突。",
          "作用域": []
        },
        {
          "item_name": "对立人物",
          "item_desc": "与主角实力相当、同样强大，阻止主角并引发意志冲突。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "人物意志力"
      },
      {
        "scope_type": "substance",
        "value": "主使人物"
      },
      {
        "scope_type": "substance",
        "value": "对立人物"
      },
      {
        "scope_type": "effect",
        "value": "冲突驱动"
      },
      {
        "scope_type": "intent",
        "value": "创作指导"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "剧本人物必须具备将斗争进行到底的素质及对立关系。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "剧本冲突的四种类型",
    "content": {
      "name": "剧本冲突的四种类型",
      "kind": "子集",
      "维度拆分规则": "冲突对人物性格及叙事推动的效果",
      "body": [
        {
          "item_name": "静态冲突",
          "item_desc": "人物没有可见发展，不推动前提。应避免使用。",
          "作用域": []
        },
        {
          "item_name": "跳跃冲突",
          "item_desc": "强迫人物做出与其本性不符的行动。应避免使用。",
          "作用域": []
        },
        {
          "item_name": "缓慢升级冲突",
          "item_desc": "由三维度人物共同结果产生，每个冲突导致下一个更紧张的冲突。是健康的冲突形式。",
          "作用域": []
        },
        {
          "item_name": "预示",
          "item_desc": "即张力，是对冲突的允诺。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "剧本冲突"
      },
      {
        "scope_type": "substance",
        "value": "叙事张力"
      },
      {
        "scope_type": "form",
        "value": "冲突分类"
      },
      {
        "scope_type": "effect",
        "value": "情节评估"
      },
      {
        "scope_type": "intent",
        "value": "教学"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "由环境和决断触发的冲突类型分类。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "冲突升级的逻辑原理",
    "content": "主张：冲突的基础是“攻击与反击”，必须在势均力敌的对峙中升级。\n【产生逻辑】（依据）\n  冲突可以从周遭人物的各种品质（如自负、卑微、诚实等）中发现。核心动力在于实力的对等。\n【创作取舍】（取舍）\n  创作时应确保冲突从微小志向逐步成长为危机和高潮，避免无意义的对抗，需维持双方势均力敌以保持张力。",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "why原理"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "对峙升级"
      },
      {
        "scope_type": "substance",
        "value": "实力对等"
      },
      {
        "scope_type": "effect",
        "value": "张力维持"
      },
      {
        "scope_type": "effect",
        "value": "节奏控制"
      },
      {
        "scope_type": "intent",
        "value": "创作指导"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_67e2e39b0000000003028ff0",
      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
      }
    },
    "title": "故事结构的核心要素",
    "content": {
      "name": "故事结构的核心要素",
      "kind": "多维关系",
      "维度拆分规则": null,
      "body": [
        {
          "item_name": "过渡",
          "item_desc": "使人物从一种精神状态进入另一种的小冲突。",
          "作用域": []
        },
        {
          "item_name": "切入点",
          "item_desc": "人物绝望渴求某物、不能再等待的决定点或准备做出决定的时刻。",
          "作用域": []
        },
        {
          "item_name": "危机",
          "item_desc": "产前的阵痛，即将到来的决定性改变（转折点）。",
          "作用域": []
        },
        {
          "item_name": "高潮与结局",
          "item_desc": "生产本身是高潮（最激烈的时刻），结果是结局。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "故事结构"
      },
      {
        "scope_type": "substance",
        "value": "转折点"
      },
      {
        "scope_type": "form",
        "value": "叙事节奏"
      },
      {
        "scope_type": "effect",
        "value": "情节衔接"
      },
      {
        "scope_type": "effect",
        "value": "高潮设置"
      },
      {
        "scope_type": "intent",
        "value": "创作指导"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "故事结构中决定转折与节奏的关键组成部分。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "场景分析五步程序",
    "content": "目标：通过五个步骤拆解并评估一个场景的设计质量\n步骤1\n  输入：待分析的完整场景草稿\n  方法：确定冲突：分析场景中对阵双方各自的目的是什么。\n  产出：场景核心冲突对立点\n步骤2\n  输入：← s1 的场景核心冲突对立点\n  方法：标注开篇价值：识别场景开始时人物所处的价值状态（如：生死、贫富、胜负）。\n  产出：场景开篇价值状态\n步骤3\n  输入：← s2 的场景开篇价值状态\n  方法：将场景分解为节拍：细化每一组动作与反应的交流过程。\n  产出：场景节拍分解表\n步骤4\n  输入：← s3 的场景节拍分解表\n  方法：标注结尾价值并与开篇比较：观察场景结束时的价值是否发生了正负转变，转变幅度如何。\n  产出：价值转变差值报告\n步骤5\n  输入：← s4 的价值转变差值报告\n  方法：概述节拍并标注转折点位置：在发生价值剧变或产生惊奇的节拍处定为转折点。\n  产出：定位了转折点的场景分析结论",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "how工序"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "场景冲突"
      },
      {
        "scope_type": "substance",
        "value": "人物目的"
      },
      {
        "scope_type": "effect",
        "value": "冲突设置"
      },
      {
        "scope_type": "intent",
        "value": "揭示"
      },
      {
        "scope_type": "substance",
        "value": "价值状态"
      },
      {
        "scope_type": "substance",
        "value": "开篇定调"
      },
      {
        "scope_type": "effect",
        "value": "环境铺垫"
      },
      {
        "scope_type": "intent",
        "value": "标记"
      },
      {
        "scope_type": "substance",
        "value": "动作反应"
      },
      {
        "scope_type": "form",
        "value": "节拍分解"
      },
      {
        "scope_type": "effect",
        "value": "节奏控制"
      },
      {
        "scope_type": "intent",
        "value": "拆解"
      },
      {
        "scope_type": "substance",
        "value": "价值转变"
      },
      {
        "scope_type": "effect",
        "value": "戏剧压力"
      },
      {
        "scope_type": "intent",
        "value": "对比"
      },
      {
        "scope_type": "substance",
        "value": "转折点"
      },
      {
        "scope_type": "effect",
        "value": "惊奇效果"
      },
      {
        "scope_type": "intent",
        "value": "定位"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "打磨"
      },
      {
        "key": "创作阶段",
        "type": "str",
        "value": "构思"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "冲突分析"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "价值标注"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "节拍拆解"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "对比评估"
      },
      {
        "key": "动作",
        "type": "str",
        "value": "转折点定位"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "故事五部分构成序列",
    "content": {
      "name": "故事五部分构成序列",
      "kind": "序列",
      "维度拆分规则": null,
      "body": [
        {
          "item_name": "激励事件",
          "item_desc": "又称诱发事件，打破主角原本生活的平衡，促使事件发生。",
          "作用域": []
        },
        {
          "item_name": "进展纠葛",
          "item_desc": "一系列戏剧事件形成的情节节点，制造磨难与冲突推动行动。",
          "作用域": []
        },
        {
          "item_name": "危机",
          "item_desc": "情节突转点，面对终极的两难之择。",
          "作用域": []
        },
        {
          "item_name": "高潮",
          "item_desc": "问题的终极解决，带来价值的剧烈转变。",
          "作用域": []
        },
        {
          "item_name": "结局",
          "item_desc": "下降动作，展示高潮影响并表示对观众的尊重。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "叙事弧线"
      },
      {
        "scope_type": "substance",
        "value": "情节节点"
      },
      {
        "scope_type": "form",
        "value": "五幕结构"
      },
      {
        "scope_type": "effect",
        "value": "结构布局"
      },
      {
        "scope_type": "intent",
        "value": "科普"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "故事叙事弧线的五个标准线性组成部分"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "冲突的三个维度",
    "content": {
      "name": "冲突的三个维度",
      "kind": "子集",
      "维度拆分规则": "冲突范围",
      "body": [
        {
          "item_name": "内心冲突",
          "item_desc": "人物内心情感、意志、信仰的自我矛盾。",
          "作用域": []
        },
        {
          "item_name": "个人冲突",
          "item_desc": "人与人之间（如朋友、家人、对手）的情感与行动对立。",
          "作用域": []
        },
        {
          "item_name": "社会/环境冲突",
          "item_desc": "人物与社会制度、物理环境或某种不可抗力之间的博弈。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "内心冲突"
      },
      {
        "scope_type": "substance",
        "value": "社会冲突"
      },
      {
        "scope_type": "substance",
        "value": "人际博弈"
      },
      {
        "scope_type": "effect",
        "value": "压力设置"
      },
      {
        "scope_type": "intent",
        "value": "教学"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "用于填充进展纠葛或场景分析中冲突来源的三个层面"
      },
      {
        "key": "出自",
        "type": "str",
        "value": "场景分析五步程序 第1步"
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    ]
  },
  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "场景设计四要素",
    "content": {
      "name": "场景设计四要素",
      "kind": "多维关系",
      "维度拆分规则": null,
      "body": [
        {
          "item_name": "转折点",
          "item_desc": "产生惊奇、增强好奇心、让观众见识到故事发展的新方向。",
          "作用域": []
        },
        {
          "item_name": "伏笔/分晓",
          "item_desc": "知识的层层铺垫（伏笔）以及在适当时机的揭露（分晓）。",
          "作用域": []
        },
        {
          "item_name": "情感转变",
          "item_desc": "通过正面与负面价值的切换（快感/痛感）触发读者的短期体验。",
          "作用域": []
        },
        {
          "item_name": "选择的性质",
          "item_desc": "场景结尾决策是否属于两难之择。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "转折点"
      },
      {
        "scope_type": "substance",
        "value": "伏笔揭示"
      },
      {
        "scope_type": "substance",
        "value": "情感转变"
      },
      {
        "scope_type": "effect",
        "value": "悬念设置"
      },
      {
        "scope_type": "effect",
        "value": "快感触发"
      },
      {
        "scope_type": "feeling",
        "value": "惊喜感"
      },
      {
        "scope_type": "intent",
        "value": "规范"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "构成一个合格场景的核心设计组件"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "两难之择原理",
    "content": "主张：真正的选择不仅是正邪对立，而是不可调和的两难境地。\n【逻辑依据】（依据）\n  真正的性格通过压力下的选择揭示，在『两善取其一』或『两恶取其轻』的情况下，选择才具有力度和中心价值含义。\n【创作取舍】（取舍）\n  设计时应避免简单的正面与负面摇摆，必须建立人物与两难境地之间的对立。如果选择太容易，就该增加冲突难度以确保它是『终极决定』。",
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "why原理"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "两难之择"
      },
      {
        "scope_type": "substance",
        "value": "性格揭示"
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      {
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        },
        {
          "item_name": "热点式",
          "item_desc": "技巧：借势节日、热门事件等流量话题。适用：利用平台已有流量高峰提升笔记热度。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "标题技巧"
      },
      {
        "scope_type": "substance",
        "value": "用户心理"
      },
      {
        "scope_type": "form",
        "value": "表达手法"
      },
      {
        "scope_type": "feeling",
        "value": "好奇感"
      },
      {
        "scope_type": "feeling",
        "value": "共鸣感"
      },
      {
        "scope_type": "feeling",
        "value": "紧迫感"
      },
      {
        "scope_type": "effect",
        "value": "悬念设置"
      },
      {
        "scope_type": "effect",
        "value": "利益外露"
      },
      {
        "scope_type": "effect",
        "value": "借势感"
      },
      {
        "scope_type": "intent",
        "value": "引流"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "选题"
      },
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "针对不同用户心理和表达侧重点的具体标题切入技巧清单。"
      }
    ]
  },
  {
    "source": {
      "id": "xhs_69ff58670000000023016fa2",
      "source_type": "post",
      "title": "海外营销灵感｜五月爆款Reels创意合集",
      "author": "NotJustAgency",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/69ff58670000000023016fa2"
      }
    },
    "title": "热门Reels视觉与排版创意点清单",
    "content": {
      "name": "热门Reels视觉与排版创意点清单",
      "kind": "子集",
      "维度拆分规则": "内容呈现的视觉构成维度",
      "body": [
        {
          "item_name": "视觉钩子（视觉冲击）",
          "item_desc": "利用夸张比例的置入（如巨型玉米模型）制造日常场景中的违和感与视觉停留。适用于需要在日常、平庸场景（如扶梯）中快速通过反常规视觉冲击吸引用户停留的场景。",
          "作用域": []
        },
        {
          "item_name": "创意标题排版",
          "item_desc": "在画面中心或结合场景动态展示大字标题，增加内容的引导性与设计感。适用于需要清晰交代主题（如「5月海外社媒灵感」）并利用设计感引导用户观看的视频。",
          "作用域": []
        }
      ]
    },
    "dim_creations": [
      "创作"
    ],
    "dim_attributes": [
      "what构成"
    ],
    "scopes": [
      {
        "scope_type": "substance",
        "value": "Reels"
      },
      {
        "scope_type": "substance",
        "value": "视觉钩子"
      },
      {
        "scope_type": "substance",
        "value": "排版创意"
      },
      {
        "scope_type": "form",
        "value": "违"
      },
      {
        "scope_type": "form",
        "value": "感置入"
      },
      {
        "scope_type": "form",
        "value": "大字标题"
      },
      {
        "scope_type": "effect",
        "value": "视觉冲击"
      },
      {
        "scope_type": "effect",
        "value": "观看引导"
      },
      {
        "scope_type": "intent",
        "value": "吸粉"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
        "type": "str",
        "value": "灵感"
      },
      {
        "key": "业务阶段",
        "type": "str",
        "value": "脚本"
      },
      {
        "key": "概要",
        "type": "str",
        "value": "海外社媒爆款Reels在视觉冲击力与排版引导性上的核心创意手法。"
      }
    ]
  }
]