payloads.json 39 KB

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  1. [
  2. {
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  4. "id": "xhs_699308fa0000000016009697",
  5. "source_type": "post",
  6. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  7. "author": "",
  8. "source_metadata": {
  9. "platform": "xiaohongshu",
  10. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
  11. }
  12. },
  13. "title": "爆款选题的精准定位法",
  14. "content": "目标:通过撕裂正确共识寻找具有情绪穿透力的选题切入点\n步骤1(目的:挖掘正确共识的失灵瞬间)\n 指引:列出赛道大号反复强调的共识(圣经句),追问:『什么情况下,一个人严格按这句话做,反而越做越差?』从而找到共识的裂缝。\n 产出:共识失效的具体场景\n步骤2(目的:从竞品评论区捕获负面反馈)\n 指引:搜索竞品下方出现『道理我都懂,但是……』、『说得对但是……』的评论。这类评论后跟随的内容即为被市场验证过的现成痛点。\n 产出:真实的共识裂缝/用户痛点",
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  26. {
  27. "scope_type": "form",
  28. "value": "共识反向追问"
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  30. {
  31. "scope_type": "effect",
  32. "value": "挖掘共识裂缝"
  33. },
  34. {
  35. "scope_type": "substance",
  36. "value": "用户负面反馈"
  37. },
  38. {
  39. "scope_type": "form",
  40. "value": "评论区捕获法"
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  42. {
  43. "scope_type": "effect",
  44. "value": "识别真实痛点"
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  61. "value": "反向追问"
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  70. {
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  73. "source_type": "post",
  74. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  75. "author": "",
  76. "source_metadata": {
  77. "platform": "xiaohongshu",
  78. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
  79. }
  80. },
  81. "title": "选题审核的情绪漏斗原理",
  82. "content": "主张:好选题应通过情绪审核而非大脑审核,羞耻感是高质选题的防伪标签。\n【安全感与无感对称】(机制)\n 创作者的安全感等于观众的无感。没有潜在风险和冲突的选题无法触发情绪,难以产生转发爆发。\n【撕裂信念产生爆发力】(影响)\n 爆款不仅是加固理念(说正确的话),更重要的是撕裂一个既有信念(展示圣经句崩坏的场景)。",
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  92. "value": "选题审核逻辑"
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  94. {
  95. "scope_type": "feeling",
  96. "value": "羞耻感"
  97. },
  98. {
  99. "scope_type": "effect",
  100. "value": "撕裂既有信念"
  101. },
  102. {
  103. "scope_type": "intent",
  104. "value": "产生爆发力"
  105. }
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  110. "type": "str",
  111. "value": "选题"
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  114. },
  115. {
  116. "source": {
  117. "id": "xhs_699308fa0000000016009697",
  118. "source_type": "post",
  119. "title": "真正能爆的选题,往往是你写完后感觉羞耻的",
  120. "author": "",
  121. "source_metadata": {
  122. "platform": "xiaohongshu",
  123. "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697"
  124. }
  125. },
  126. "title": "爆款选题的两大核心特征",
  127. "content": "界定:指能引发用户强烈反馈(羞耻或被冒犯)的选题本质。 \n【羞耻感与冒犯感的界定】(判据)\n - 羞耻感:触碰了真实但平时没人敢公开说的、被社交礼仪包裹的公共痛点。\n - 冒犯感:对某种『正确共识』的撕裂,踩中了大众的神经压力点。",
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  137. "value": "爆款选题特征"
  138. },
  139. {
  140. "scope_type": "feeling",
  141. "value": "被冒犯感"
  142. },
  143. {
  144. "scope_type": "effect",
  145. "value": "引发强烈反馈"
  146. }
  147. ],
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  150. "key": "业务阶段",
  151. "type": "str",
  152. "value": "选题"
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  156. "type": "str",
  157. "value": "爆款选题的精准定位法 第1步"
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  160. },
  161. {
  162. "source": {
  163. "id": "xhs_698481e1000000000a02a7c1",
  164. "source_type": "post",
  165. "title": "7种编剧常用的叙事结构,写剧不用愁!",
  166. "author": "",
  167. "source_metadata": {
  168. "platform": "xiaohongshu",
  169. "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1"
  170. }
  171. },
  172. "title": "编剧常用7种叙事结构手册",
  173. "content": "界定:本文梳理了编剧创作中用于组织故事情境、驱动情节发展的7种核心逻辑框架。\n【1. 三幕式结构】(定义与构成)\n - 第一幕(开端):包含背景交代、人设建立及核心冲突触发。\n - 第二幕(发展):冲突升级、遭遇阻碍并进行成长铺垫。\n - 第三幕(高潮与结局):矛盾全面爆发并最终解决收尾。\n【2. 英雄之旅结构】(定义与核心)\n 核心在于“平凡人到英雄的蜕变”。\n - 启程:主观或客观原因离开舒适区。\n - 考验:面对挑战、结识盟友或遭遇反派,实现认知突破。\n - 归来:战胜危机,获得成长或实质性收获。\n【3. 非线性结构】(定义与目的)\n 打破时间先后顺序,通过重组故事序列制造悬念,增强戏剧张力。\n - 常用手法:闪回、闪前、插叙、倒叙或多视角切换。\n【4. 环形结构】(分类及特征)\n 首尾呼应形成闭环。\n - 非循环类:场景、台词或人物状态的呼应,传达宿命感或圆满感。\n - 带循环类:主角反复经历一段事件并尝试在该逻辑中打破循环。\n【5. 多线叙事结构】(定义与作用)\n 多条独立故事线并行推进并在节点汇合,适合群像戏,用于丰富故事维度和提升信息密度。\n【6. 嵌套式结构】(定义)\n 故事中嵌套故事(如戏中戏、梦中梦),通常用于探讨真实与虚幻等深层主题。\n【7. 反结构】(特征)\n 打破传统框架,不追求完整性或核心冲突,侧重碎片化拼接。\n - 核心重点:注重氛围营造、情绪表达和对人性的探讨,靠状态和细节打动观众。",
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  183. "value": "叙事框架"
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  185. {
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  187. "value": "结构化组织"
  188. },
  189. {
  190. "scope_type": "feeling",
  191. "value": "戏剧张力"
  192. },
  193. {
  194. "scope_type": "effect",
  195. "value": "制造悬念"
  196. },
  197. {
  198. "scope_type": "intent",
  199. "value": "故事情节创作"
  200. }
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  205. "type": "str",
  206. "value": "脚本"
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  210. {
  211. "source": {
  212. "id": "xhs_67e2e39b0000000003028ff0",
  213. "source_type": "post",
  214. "title": "剧本创作:理解前提、人物、冲突",
  215. "author": "",
  216. "source_metadata": {
  217. "platform": "xiaohongshu",
  218. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  219. }
  220. },
  221. "title": "剧本创作的核心构建方法",
  222. "content": "目标:基于前提、人物与冲突三大要素构建完整的剧本场景或故事框架\n步骤1(目的:确立剧本前提)\n 指引:依据“作者立场+人物+冲突+结论”公式确立目标与核心思想。由情感(欲望、恐惧等)驱动并赋予人物核心特征。\n 产出:剧本前提公式/核心思想\n步骤2(目的:进行人物三维度塑造)\n 指引:从生理(性别/外表)、社会(阶层/职业)和心理(道德/志向)三个维度填充细节。确保主使人物与对立人物实力相当。\n 产出:多维人物画像\n步骤3(目的:设计冲突发现与升级路径)\n 指引:从性格品质中发现冲突,通过“攻击—反击”模式及势均力敌的对抗使冲突自然持续升级。\n 产出:冲突升级轨迹图\n步骤4(目的:构建场景结构要素)\n 指引:在每个场景中依次埋入:切入点(决定点)→ 过渡(心理转变)→ 危机(转折点)→ 高潮(爆发点)→ 结局。\n 产出:场景结构链条",
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  232. "value": "剧本前提"
  233. },
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  235. "scope_type": "form",
  236. "value": "逻辑公式"
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  238. {
  239. "scope_type": "effect",
  240. "value": "确立核心思想"
  241. },
  242. {
  243. "scope_type": "substance",
  244. "value": "人物塑造"
  245. },
  246. {
  247. "scope_type": "form",
  248. "value": "多维填充"
  249. },
  250. {
  251. "scope_type": "effect",
  252. "value": "建立人物深度"
  253. },
  254. {
  255. "scope_type": "substance",
  256. "value": "剧情冲突"
  257. },
  258. {
  259. "scope_type": "form",
  260. "value": "攻击反击模式"
  261. },
  262. {
  263. "scope_type": "effect",
  264. "value": "维持戏剧张力"
  265. },
  266. {
  267. "scope_type": "substance",
  268. "value": "场景构建"
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  270. {
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  272. "value": "场景结构链条"
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  274. {
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  276. "value": "引导剧情节奏"
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  283. "value": "脚本"
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  288. "value": "定向"
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  290. {
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  292. "type": "str",
  293. "value": "构思"
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  295. {
  296. "key": "创作阶段",
  297. "type": "str",
  298. "value": "结构"
  299. },
  300. {
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  302. "type": "str",
  303. "value": "确立主题"
  304. },
  305. {
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  307. "type": "str",
  308. "value": "人物建模"
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  313. "value": "设计对抗"
  314. },
  315. {
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  317. "type": "str",
  318. "value": "场景编排"
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  326. "title": "剧本创作:理解前提、人物、冲突",
  327. "author": "",
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  330. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  331. }
  332. },
  333. "title": "人物维度构造要素表",
  334. "content": "界定:从生理、社会、心理三个层面解析人物深度。适用于任何虚构人物的基本属性填充。\n【三维度构成】(清单)\n - 生理维度:性别、年龄、外表等外化特征\n - 社会维度:阶层、职业、教育等外部关系形态\n - 心理维度:道德标准、志向、挫折、性格等内在驱动力",
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  344. "value": "虚拟人物属性"
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  348. "value": "要素分解清单"
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  350. {
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  352. "value": "人物丰满化"
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  364. "value": "剧本创作的核心构建方法 第2步"
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  371. "source_type": "post",
  372. "title": "剧本创作:理解前提、人物、冲突",
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  376. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  377. }
  378. },
  379. "title": "剧本冲突的四种类型",
  380. "content": "界定:剧本创作中常见的不同张力表现状态。\n【冲突分类形态】(分类)\n - 静态冲突:人物无发展,无升级能力\n - 跳跃冲突:迫使人物做出与其本性不符的行动\n - 缓慢升级冲突:由前提与人物性格共同导致的自然持续紧张\n - 预示冲突:由对手互不妥协形成的张力与预示",
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  390. "value": "冲突分类"
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  394. "value": "状态对比"
  395. },
  396. {
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  398. "value": "戏剧张力感"
  399. }
  400. ],
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  417. "source_type": "post",
  418. "title": "剧本创作:理解前提、人物、冲突",
  419. "author": "",
  420. "source_metadata": {
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  422. "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
  423. }
  424. },
  425. "title": "冲突升级的底层机制",
  426. "content": "主张:冲突的发展互为因果,且依赖于双方意志力的对等。\n【因果逻辑】(机制)\n 人物的发展是面对冲突的反应,人物的决定与对手的决定互为因果推动剧情。\n【势均力敌原理】(前提)\n 主使人物和对立人物必须同样强大。只有通过“攻击—反击”且对手实力相当,冲突才能持续升级直至高潮。",
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  464. "title": "故事设计原理拆解学习",
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  466. "source_metadata": {
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  468. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  469. }
  470. },
  471. "title": "场景分析五步程序",
  472. "content": "目标:通过五个步骤对剧本场景进行深度拆解与价值评估\n步骤1(目的:确定冲突)\n 指引:识别场景中主人公的目标以及与其对立的对抗力量。\n 产出:明确的冲突对抗关系\n步骤2(目的:标注开篇价值)\n 指引:记录场景开始时人物的情感或处境价值状态(正向或负向)。\n 产出:起始价值锚点\n步骤3(目的:分解为节拍)\n 指引:将场景拆解为微观的“动作/反应”循环。\n 产出:动作/反应链条\n步骤4(目的:比较结尾价值)\n 指引:标注场景结束时的价值状态,并与开篇价值进行对比,确认是否存在转变。\n 产出:价值转变差值\n步骤5(目的:标注转折点)\n 指引:概述所有节拍并定位产生突转的具体时刻。\n 产出:转折点定位图",
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  482. "value": "冲突对抗"
  483. },
  484. {
  485. "scope_type": "effect",
  486. "value": "明确对立关系"
  487. },
  488. {
  489. "scope_type": "substance",
  490. "value": "情感价值"
  491. },
  492. {
  493. "scope_type": "effect",
  494. "value": "设定参照系"
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  496. {
  497. "scope_type": "substance",
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  500. {
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  528. "key": "创作阶段",
  529. "type": "str",
  530. "value": "打磨"
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  532. {
  533. "key": "动作",
  534. "type": "str",
  535. "value": "冲突分析"
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  538. "key": "动作",
  539. "type": "str",
  540. "value": "价值标注"
  541. },
  542. {
  543. "key": "动作",
  544. "type": "str",
  545. "value": "节拍分解"
  546. },
  547. {
  548. "key": "动作",
  549. "type": "str",
  550. "value": "转变评估"
  551. },
  552. {
  553. "key": "动作",
  554. "type": "str",
  555. "value": "转折定位"
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  560. "source": {
  561. "id": "xhs_680659e8000000001a007a11",
  562. "source_type": "post",
  563. "title": "故事设计原理拆解学习",
  564. "author": "",
  565. "source_metadata": {
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  567. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  568. }
  569. },
  570. "title": "故事五部分构成模型",
  571. "content": "界定:描述故事从起步到终结的五个核心功能模块及其排布逻辑。\n【构成要素】(清单)\n - 阐述:交代背景和角色动机\n - 激励事件:打破平衡、发动故事的情节点\n - 进展纠葛:篇幅占比最大,包含层层推进的冲突\n - 危机与高潮:极致压力下的抉择与问题的根本解决\n - 结局:交代后续影响的下降动作",
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  603. }
  604. },
  605. "title": "激励事件的设计准则",
  606. "content": "界定:激励事件是勾住观众注意力的核心引擎,需具备特定的发生方式与位置。\n【构思方式】(分类)\n 激励事件可分为随机发生(纯属巧合)或有因发生(基于人物抉择)。\n【定位法则】(判据)\n 通常建议定位在整体篇幅的前1/4处,作为启动故事的“大钩子”。",
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  610. "dim_attributes": [
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  612. ],
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  618. {
  619. "scope_type": "effect",
  620. "value": "勾住注意力"
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  622. {
  623. "scope_type": "intent",
  624. "value": "提高完播率"
  625. }
  626. ],
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  634. "author": "",
  635. "source_metadata": {
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  637. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  638. }
  639. },
  640. "title": "情感动态转变规律",
  641. "content": "主张:必须在正面与负面情感间动态交替,以防止观众审美疲劳并维持动感。\n【底层逻辑】(依据)\n 基于回归递减定理,单一色彩的情绪堆砌会导致观众感知度下降。\n【概念辨析】(定义)\n 情绪是短期爆发的体验,而情感是具有长期渗透性的心理状态。",
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  651. "value": "情感波动"
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  653. {
  654. "scope_type": "feeling",
  655. "value": "动态起伏"
  656. },
  657. {
  658. "scope_type": "effect",
  659. "value": "防止审美疲劳"
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  667. "source_type": "post",
  668. "title": "故事设计原理拆解学习",
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  672. "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
  673. }
  674. },
  675. "title": "真正选择的品质判定",
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  709. "title": "只要学会这几样,写短视频脚本真的不难❗️",
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  713. "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
  714. }
  715. },
  716. "title": "短视频脚本创作通用流程",
  717. "content": "目标:从选题阶段逐步完善至可执行的拍摄脚本\n步骤1(目的:确定选题)\n 指引:基于创作目标确定视频核心主题及切入点。\n 产出:明确的视频选题\n步骤2(目的:搭建框架)\n 指引:明确视频的三大支撑点:核心人物、拍摄场景及发生的关键事件。\n 产出:初步的故事/逻辑大纲\n步骤3(目的:结构化设计)\n 指引:根据视频类型选择合适的叙事结构,如「黄金结构」或「三要素」公式。例:『引子(视觉冲击/创意起手)+ 主题(故事线/节奏感)+ 结尾(印象点/行动)』。\n 产出:填充好逻辑模块的脚本初稿\n步骤4(目的:细节拆解)\n 指引:将构思细化为可拍摄的镜头内容。重点包含:镜号、具体画面描述、拍摄技巧、字幕文案、音乐音效及单镜头时长控制。注意长视频在10-15s内展示重点,短视频在3-5s内呈现主题。\n 产出:可执行的分镜头脚本",
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  735. "value": "逻辑大纲"
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  741. {
  742. "scope_type": "form",
  743. "value": "叙事结构"
  744. },
  745. {
  746. "scope_type": "effect",
  747. "value": "增加节奏感"
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  749. {
  750. "scope_type": "form",
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  782. "value": "打磨"
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  787. "value": "选题策划"
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  792. "value": "框架构建"
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  816. },
  817. "title": "短视频脚本常用叙事公式清单",
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  833. },
  834. {
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  838. {
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  840. "value": "情感共振"
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  977. "title": "文生视频自动化制作流程",
  978. "content": "目标:将文字脚本快速转化为高质量视频成品\n步骤1(目的:输入与扩写初稿)\n 指引:进入“创作神器”小程序的“文生视频”功能,粘贴生成的脚本描述。使用“灵感扩写”功能自动增加镜头语言和细节描述。\n 产出:具备镜头调度的详细视频脚本\n步骤2(目的:参数预设与生成)\n 指引:根据投放渠道设定视频比例(如9:16)及视频长度等参数。\n 产出:完成设置的生成指令\n步骤3(目的:视频渲染输出)\n 指引:点击“生成视频”,等待系统完成AI渲染后进行下载预览。\n 产出:视频成品文件",
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  1045. "id": "xhs_6a33655e000000000f0055af",
  1046. "source_type": "post",
  1047. "title": "🎮Voodoo 转型成功,单日流水破百万美元",
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  1049. "source_metadata": {
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  1051. "url": "https://www.xiaohongshu.com/explore/6a33655e000000000f0055af"
  1052. }
  1053. },
  1054. "title": "中重度游戏玩法休闲化改造三步法",
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  1144. "title": "混合休闲游戏题材改造双要素结构",
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