{ "count": 8, "posts": [ { "post_id": "699308fa0000000016009697", "source_id": "xhs_699308fa0000000016009697", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" ] }, "cards": [ { "index": 1, "content": "真正能爆的选题往往是写完后让人感觉羞耻的,因为太正确的选题缺乏情绪共鸣。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp" }, { "index": 2, "content": "", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp" }, { "index": 3, "content": "羞耻感是好选题的防伪标签,因为它意味着触碰了真实但被包裹的痛点。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp" }, { "index": 4, "content": "如果写完后内心没有波澜、觉得没问题,大概率是无感选题;而写完后有点犹豫或不好意思,则可能是好选题。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp" }, { "index": 5, "content": "冒犯感是对正确共识的撕裂,能触动公共痛点,引发观众共鸣。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp" }, { "index": 6, "content": "真正的爆款选题带有冒犯感,不是脏话式的冒犯,而是对正确共识的挑战。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp" }, { "index": 7, "content": "没有情绪触发的内容不可能爆红,安全的选题等于无感。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp" }, { "index": 8, "content": "寻找共识崩塌的场景,比如职场中‘能力强的人一定会被看见’这一信念的失效时刻。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp" }, { "index": 9, "content": "实操方法:找到赛道中的‘圣经句’(正确共识),然后找到它失效的场景。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp" }, { "index": 10, "content": "第一招:寻找正确共识的失灵瞬间,问自己什么情况下严格按这句话做反而越做越差。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp" }, { "index": 11, "content": "第二招:去竞品评论区找‘懂但没说出口’的评论(‘但是……’类型的评论),这些是经过市场验证的选题。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp" }, { "index": 12, "content": "", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "爆款选题双招法", "purpose": "产出一个能引发情绪共鸣的爆款选题", "业务阶段": [ "选题" ], "steps": [ { "id": "s1", "input": "选定目标赛道", "directive": "提取该赛道中被广泛默认、反复复述的‘圣经句’(即正确共识),如『能力强的人一定会被看见』;必须是大众信奉但未经质疑的断言。例:『…能力强的人一定会被看见…』", "output": "〈赛道圣经句〉", "出处": [ "卡片9" ], "创作阶段": "定向", "动作": "提取共识句", "作用域": [ { "scope_type": "substance", "value": "赛道圣经句", "candidate": "赛道圣经句", "link": "新建", "score": 0.5348, "top": [ { "name": "人生哲理", "score": 0.5348, "path": "/理念/观念/个人观念/人生感悟/观点表达/人生哲理" }, { "name": "标语", "score": 0.5054, "path": "/表象/视觉/符号/文字符号/标语" }, { "name": "谚语", "score": 0.5047, "path": "/理念/知识/文化/语言文字/谚语" } ] }, { "scope_type": "substance", "value": "正确共识", "candidate": "正确共识", "link": "新建", "score": 0.6723, "top": [ { "name": "通用共识符号", "score": 0.6723, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "通识百科", "score": 0.5524, "path": "/理念/知识/文化/传统文化/文化知识/通识百科" }, { "name": "认知思辨", "score": 0.5432, "path": "/理念/知识/思想/概念范畴/认知思辨" } ] }, { "scope_type": "substance", "value": "大众信奉断言", "candidate": "大众信奉断言", "link": "新建", "score": 0.5042, "top": [ { "name": "民间传说", "score": 0.5042, "path": "/理念/知识/文化/民间传说" }, { "name": "意识形态", "score": 0.492, "path": "/理念/知识/思想/思想理论/政治思想/意识形态" }, { "name": "个人观念", "score": 0.4916, "path": "/理念/观念/个人观念" } ] }, { "scope_type": "form", "value": "提取法", "candidate": "提取法", "link": "新建", "score": 0.5628, "top": [ { "name": "方法建议", "score": 0.5628, "path": "/架构/策略/互动方式/实用指引/方法建议" }, { "name": "归纳提炼", "score": 0.5485, "path": "/架构/逻辑/信息编排逻辑/归纳论证/归纳提炼" }, { "name": "概括浓缩", "score": 0.5416, "path": "/架构/逻辑/信息编排逻辑/归纳论证/归纳提炼/概括浓缩" } ] }, { "scope_type": "effect", "value": "共识", "candidate": "共识", "link": "新建", "score": 0.5708, "top": [ { "name": "情感共鸣", "score": 0.5708, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "解决方案", "score": 0.5446, "path": "/表达/论证说理/解决方案" }, { "name": "价值肯定", "score": 0.5343, "path": "/表达/论证说理/分析论证/论证评判/肯定论证/价值肯定" } ] }, { "scope_type": "intent", "value": "识别共识起点", "candidate": "识别共识起点", "link": "新建", "score": 0.4449, "top": [ { "name": "事实呈现", "score": 0.4449, "path": "/信息传递/事实呈现" }, { "name": "解读", "score": 0.4326, "path": "/信息传递/知识传递/解读" }, { "name": "行为引导", "score": 0.4271, "path": "/行为引导" } ] } ] }, { "id": "s2", "input": "← s1 的〈赛道圣经句〉", "directive": "针对该句,追问:什么情况下严格按这句话做,反而导致结果恶化?即寻找其失效的现实场景(共识崩塌点)。例:『职场中能力强却长期被埋没、汇报不力反被提拔』", "output": "〈共识失灵场景清单〉", "出处": [ "卡片8", "卡片10" ], "创作阶段": "构思", "动作": "逆向推演失效场景", "作用域": [ { "scope_type": "substance", "value": "共识失灵场景", "candidate": "共识失灵场景", "link": "新建", "score": 0.5923, "top": [ { "name": "使用场景", "score": 0.5923, "path": "/理念/知识/商业/产品服务/使用场景" }, { "name": "通用共识符号", "score": 0.5892, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "场景感悟", "score": 0.5638, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" } ] }, { "scope_type": "substance", "value": "现实失效条件", "candidate": "现实失效条件", "link": "新建", "score": 0.5311, "top": [ { "name": "现实人物", "score": 0.5311, "path": "/表象/视觉/实体/人物/个体/现实人物" }, { "name": "逻辑异常", "score": 0.4974, "path": "/理念/知识/思想/逻辑原理/逻辑异常" }, { "name": "实力概念", "score": 0.4971, "path": "/理念/知识/政治/国家治理/国家实力/实力概念" } ] }, { "scope_type": "substance", "value": "共识崩塌点", "candidate": "共识崩塌点", "link": "新建", "score": 0.6008, "top": [ { "name": "通用共识符号", "score": 0.6008, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "集体记忆", "score": 0.5823, "path": "/理念/知识/文化/传统文化/文化知识/集体记忆" }, { "name": "地缘冲突", "score": 0.5716, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "form", "value": "反事实追问", "candidate": "反事实追问", "link": "新建", "score": 0.6494, "top": [ { "name": "因果逻辑", "score": 0.6494, "path": "/架构/逻辑/叙事逻辑/因果逻辑" }, { "name": "反问式", "score": 0.6444, "path": "/架构/修辞/修辞意象/句式辞格/问答句式/反问式" }, { "name": "因果推理", "score": 0.6443, "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/因果推理" } ] }, { "scope_type": "effect", "value": "共识解构", "candidate": "共识解构", "link": "新建", "score": 0.7691, "top": [ { "name": "分析解构", "score": 0.7691, "path": "/表达/信息传达/传达深度/详细说明/分析解构" }, { "name": "价值建构", "score": 0.5888, "path": "/表达/论证说理/提炼升华/价值建构" }, { "name": "拆解剖析", "score": 0.5854, "path": "/表达/论证说理/分析论证/拆解剖析" } ] }, { "scope_type": "effect", "value": "结构性矛盾暴露", "candidate": "结构性矛盾暴露", "link": "新建", "score": 0.5408, "top": [ { "name": "矛盾冲突", "score": 0.5408, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "结构模式", "score": 0.502, "path": "/结构/结构模式" }, { "name": "结构", "score": 0.4949, "path": "/结构" } ] }, { "scope_type": "intent", "value": "挖掘认知裂缝", "candidate": "挖掘认知裂缝", "link": "新建", "score": 0.5464, "top": [ { "name": "裂变", "score": 0.5464, "path": "/行为引导/裂变" }, { "name": "揭露", "score": 0.5336, "path": "/信息传递/事实呈现/揭露" }, { "name": "事实呈现", "score": 0.5062, "path": "/信息传递/事实呈现" } ] } ] }, { "id": "s3", "input": "← s1 的〈赛道圣经句〉", "directive": "前往同赛道热门竞品评论区,筛选含『但是……』『其实……』『没人敢说……』等转折/压抑表达的评论——这些是用户‘懂但没说出口’的真实痛点,已通过市场反馈验证。例:『标题很干货,但是看完还是不会写』", "output": "〈竞品评论区沉默痛点集〉", "出处": [ "卡片11" ], "创作阶段": "构思", "动作": "挖掘评论区未言明反馈", "作用域": [ { "scope_type": "substance", "value": "竞品评论区沉默痛点", "candidate": "竞品评论区沉默痛点", "link": "新建", "score": 0.6387, "top": [ { "name": "痛点问题", "score": 0.6387, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "产品矩阵", "score": 0.5079, "path": "/理念/知识/商业/产品服务/产品矩阵" }, { "name": "政策评论", "score": 0.5053, "path": "/理念/观念/社会观念/时政评议/政策评论" } ] }, { "scope_type": "substance", "value": "用户未言明真实痛点", "candidate": "用户未言明真实痛点", "link": "新建", "score": 0.7331, "top": [ { "name": "痛点问题", "score": 0.7331, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "消费体验", "score": 0.5443, "path": "/理念/观念/个人观念/人生感悟/内心感受/消费体验" }, { "name": "行业乱象", "score": 0.5379, "path": "/理念/现象/社会问题/文化精神/社会风气/行业乱象" } ] }, { "scope_type": "substance", "value": "市场验证型压抑表达", "candidate": "市场验证型压抑表达", "link": "新建", "score": 0.5608, "top": [ { "name": "情感表达", "score": 0.5608, "path": "/表象/视觉/行为/人际互动/表达沟通/情感表达" }, { "name": "立场表达", "score": 0.5474, "path": "/理念/知识/政治/国际政治/外交立场/立场表达" }, { "name": "观点表达", "score": 0.5364, "path": "/理念/观念/个人观念/人生感悟/观点表达" } ] }, { "scope_type": "form", "value": "评论区语义", "candidate": "评论区语义", "link": "新建", "score": 0.6481, "top": [ { "name": "讽刺评论", "score": 0.6481, "path": "/架构/修辞/语调风格/讽刺犀利/讽刺手法/讽刺评论" }, { "name": "情感修辞", "score": 0.5881, "path": "/架构/策略/情感调动/情感激发/情感渲染/情感修辞" }, { "name": "反讽句式", "score": 0.5867, "path": "/架构/修辞/修辞意象/句式辞格/反讽句式" } ] }, { "scope_type": "form", "value": "转折词筛选", "candidate": "转折词筛选", "link": "新建", "score": 0.5684, "top": [ { "name": "逻辑反转", "score": 0.5684, "path": "/架构/叙事/叙事技法/戏剧张力/反转/逻辑反转" }, { "name": "差异对比", "score": 0.5595, "path": "/架构/创意/对比反差/反差错位/通用反差/差异对比" }, { "name": "情感反转", "score": 0.5263, "path": "/架构/叙事/叙事技法/戏剧张力/反转/情感反转" } ] }, { "scope_type": "effect", "value": "真实痛点捕获", "candidate": "真实痛点捕获", "link": "新建", "score": 0.506, "top": [ { "name": "细节呈现", "score": 0.506, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现" }, { "name": "数据实证", "score": 0.5031, "path": "/表达/论证说理/证据支撑/数据实证" }, { "name": "情感共鸣", "score": 0.502, "path": "/表达/互动引导/情感连接/情感共鸣" } ] }, { "scope_type": "effect", "value": "情感共鸣", "candidate": "情绪共鸣", "link": "复用", "score": 0.9174, "top": [ { "name": "情感共鸣", "score": 0.9174, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "情感表达", "score": 0.6986, "path": "/表达/情感表达" }, { "name": "情感连接", "score": 0.6967, "path": "/表达/互动引导/情感连接" } ] }, { "scope_type": "intent", "value": "锚定已验证情绪触点", "candidate": "锚定已验证情绪触点", "link": "新建", "score": 0.5382, "top": [ { "name": "情感联结", "score": 0.5382, "path": "/情感联结" }, { "name": "情感抒发", "score": 0.4704, "path": "/情感联结/情感抒发" }, { "name": "行为引导", "score": 0.4492, "path": "/行为引导" } ] } ] }, { "id": "s4", "input": "← s2 的〈共识失灵场景清单〉, ← s3 的〈竞品评论区沉默痛点集〉", "directive": "将二者交叉比对,选取同时满足‘共识崩塌’+‘用户已有压抑共鸣’的交集点,将其转化为具体选题表述,确保带有羞耻感或冒犯感(非攻击性,而是撕裂正确表象)。例:『别再信“努力就有回报”,这届打工人正在用离职投票』", "output": "一个能引发情绪共鸣的爆款选题", "出处": [ "卡片1", "卡片5", "卡片6" ], "创作阶段": "结构", "动作": "交叉验证并具象化选题", "作用域": [ { "scope_type": "substance", "value": "共识崩塌", "candidate": "共识崩塌", "link": "新建", "score": 0.6191, "top": [ { "name": "集体记忆", "score": 0.6191, "path": "/理念/知识/文化/传统文化/文化知识/集体记忆" }, { "name": "通用共识符号", "score": 0.6048, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "社会失序", "score": 0.5973, "path": "/理念/现象/社会问题/文化精神/社会风气/社会失序" } ] }, { "scope_type": "substance", "value": "用户压抑交集点", "candidate": "用户压抑交集点", "link": "新建", "score": 0.4964, "top": [ { "name": "空间区域", "score": 0.4964, "path": "/表象/视觉/空间/空间区域" }, { "name": "痛点问题", "score": 0.4826, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "空间", "score": 0.4785, "path": "/表象/视觉/空间" } ] }, { "scope_type": "substance", "value": "羞耻感选题", "candidate": "羞耻感选题", "link": "新建", "score": 0.5641, "top": [ { "name": "人生议题", "score": 0.5641, "path": "/理念/观念/个人观念/人生感悟/人生议题" }, { "name": "情绪情感", "score": 0.5142, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" }, { "name": "婚恋情感", "score": 0.5121, "path": "/理念/情感/人际情感/婚恋情感" } ] }, { "scope_type": "substance", "value": "冒犯感选题", "candidate": "冒犯感选题", "link": "新建", "score": 0.5564, "top": [ { "name": "人生议题", "score": 0.5564, "path": "/理念/观念/个人观念/人生感悟/人生议题" }, { "name": "婚恋情感", "score": 0.5261, "path": "/理念/情感/人际情感/婚恋情感" }, { "name": "标题", "score": 0.526, "path": "/表象/视觉/符号/文字符号/标题" } ] }, { "scope_type": "substance", "value": "情绪共鸣型爆款选题", "candidate": "情绪共鸣型爆款选题", "link": "新建", "score": 0.5817, "top": [ { "name": "情绪情感", "score": 0.5817, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" }, { "name": "情绪意境", "score": 0.5404, "path": "/表象/视觉/画面/后期/情绪意境" }, { "name": "婚恋情感", "score": 0.5247, "path": "/理念/情感/人际情感/婚恋情感" } ] }, { "scope_type": "form", "value": "交叉比对法", "candidate": "交叉比对法", "link": "新建", "score": 0.6617, "top": [ { "name": "对比分析", "score": 0.6617, "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/对比分析" }, { "name": "数据对比", "score": 0.6166, "path": "/架构/逻辑/信息编排逻辑/归纳论证/数据实证/数据对比" }, { "name": "差异对比", "score": 0.5998, "path": "/架构/创意/对比反差/反差错位/通用反差/差异对比" } ] }, { "scope_type": "form", "value": "交集转化", "candidate": "交集转化", "link": "新建", "score": 0.678, "top": [ { "name": "符号转化", "score": 0.678, "path": "/架构/修辞/修辞意象/比拟转化/符号转化" }, { "name": "转化阐释", "score": 0.6387, "path": "/架构/逻辑/信息编排逻辑/归纳论证/归纳提炼/转化阐释" }, { "name": "拟人转化", "score": 0.5867, "path": "/架构/修辞/修辞意象/比拟转化/拟人转化" } ] }, { "scope_type": "effect", "value": "情绪信号强化", "candidate": "情绪信号强化", "link": "新建", "score": 0.801, "top": [ { "name": "情感强化", "score": 0.801, "path": "/表达/信息传达/传达手法/强调突出/情感强化" }, { "name": "论证强化", "score": 0.6296, "path": "/表达/论证说理/分析论证/论证评判/肯定论证/论证强化" }, { "name": "情感收束", "score": 0.6189, "path": "/结构/叙事推进/收束归纳/情感收束" } ] }, { "scope_type": "effect", "value": "选题冒犯性校准", "candidate": "选题冒犯性校准", "link": "新建", "score": 0.4805, "top": [ { "name": "界定范畴", "score": 0.4805, "path": "/表达/论证说理/提炼升华/定义定性/界定范畴" }, { "name": "性质定性", "score": 0.4656, "path": "/表达/论证说理/分析论证/论证评判/定性确立/性质定性" }, { "name": "引用援引", "score": 0.4621, "path": "/表达/论证说理/证据支撑/引用援引" } ] }, { "scope_type": "effect", "value": "羞耻感注入", "candidate": "羞耻感注入", "link": "新建", "score": 0.5476, "top": [ { "name": "情感收束", "score": 0.5476, "path": "/结构/叙事推进/收束归纳/情感收束" }, { "name": "情感强化", "score": 0.5419, "path": "/表达/信息传达/传达手法/强调突出/情感强化" }, { "name": "情感共鸣", "score": 0.5388, "path": "/表达/互动引导/情感连接/情感共鸣" } ] }, { "scope_type": "intent", "value": "生成高共鸣选题", "candidate": "生成高共鸣选题", "link": "新建", "score": 0.4688, "top": [ { "name": "裂变", "score": 0.4688, "path": "/行为引导/裂变" }, { "name": "粉丝互动", "score": 0.4132, "path": "/情感联结/关系维护/粉丝互动" }, { "name": "信息扩散", "score": 0.4119, "path": "/信息传递/信息扩散" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "好选题的情绪信号", "business_stage": [ "选题" ], "出处": [ "卡片1", "卡片3", "卡片4", "卡片5", "卡片6", "卡片7" ], "概要": "羞耻感和冒犯感是识别高潜力选题的关键情绪信号。", "kind": "子集", "维度拆分规则": "情绪触发类型", "body": [ { "item_name": "羞耻感", "item_desc": "写完后内心犹豫、不好意思、想删掉——因为它触碰了真实但被社交礼仪层层包裹的痛点;是好选题的防伪标签。例:『…写完后感觉羞耻的,因为太正确的选题缺乏情绪共鸣…』", "作用域": [] }, { "item_name": "冒犯感", "item_desc": "不是脏话式冒犯,而是对大众信奉的‘正确共识’进行温和撕裂,从而触动公共痛点;能引发强烈共鸣。例:『…真正的爆款选题带有冒犯感,不是脏话式的冒犯,而是对正确共识的挑战…』", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "羞耻感", "candidate": "羞耻感", "link": "新建", "score": 0.6283, "top": [ { "name": "情感", "score": 0.6283, "path": "/理念/情感" }, { "name": "情绪情感", "score": 0.6224, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" }, { "name": "道德伦理", "score": 0.5963, "path": "/理念/观念/个人观念/处世智慧/道德伦理" } ] }, { "scope_type": "substance", "value": "冒犯感", "candidate": "冒犯感", "link": "新建", "score": 0.5689, "top": [ { "name": "情感", "score": 0.5689, "path": "/理念/情感" }, { "name": "利益关系", "score": 0.5435, "path": "/理念/知识/政治/国际政治/国际博弈/利益关系" }, { "name": "情感表达", "score": 0.5415, "path": "/表象/视觉/行为/人际互动/表达沟通/情感表达" } ] }, { "scope_type": "substance", "value": "情绪信号", "candidate": "情绪信号", "link": "新建", "score": 0.7612, "top": [ { "name": "情绪情感", "score": 0.7612, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" }, { "name": "情绪困扰", "score": 0.7127, "path": "/理念/知识/身心科学/心理认知/心理状态问题/情绪困扰" }, { "name": "情绪意境", "score": 0.6856, "path": "/表象/视觉/画面/后期/情绪意境" } ] }, { "scope_type": "substance", "value": "社交礼仪包裹痛点", "candidate": "社交礼仪包裹痛点", "link": "新建", "score": 0.627, "top": [ { "name": "痛点问题", "score": 0.627, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "礼仪规范", "score": 0.6144, "path": "/理念/知识/文化/礼仪习俗/礼仪规范" }, { "name": "社交场合", "score": 0.5785, "path": "/表象/视觉/空间/空间场所/生活场景/社交场合" } ] }, { "scope_type": "substance", "value": "公共痛点", "candidate": "公共痛点", "link": "新建", "score": 0.8071, "top": [ { "name": "痛点问题", "score": 0.8071, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "机构公共事件", "score": 0.5777, "path": "/理念/事件/社会事件/机构公共事件" }, { "name": "公共安全", "score": 0.5717, "path": "/理念/现象/社会问题/民生生活/公共安全" } ] }, { "scope_type": "substance", "value": "正确共识挑战", "candidate": "正确共识挑战", "link": "新建", "score": 0.6102, "top": [ { "name": "通用共识符号", "score": 0.6102, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "认知思辨", "score": 0.512, "path": "/理念/知识/思想/概念范畴/认知思辨" }, { "name": "冲突对抗", "score": 0.5059, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" } ] }, { "scope_type": "form", "value": "情绪防伪标签法", "candidate": "情绪防伪标签法", "link": "新建", "score": 0.6535, "top": [ { "name": "情绪强化", "score": 0.6535, "path": "/架构/策略/情感调动/情感激发/情绪基调/情绪强化" }, { "name": "情绪引导", "score": 0.6233, "path": "/架构/策略/情感调动/情感激发/共鸣触发/情绪引导" }, { "name": "标签话术", "score": 0.6138, "path": "/架构/策略/认知引导/话语影响/话术策略/标签话术" } ] }, { "scope_type": "effect", "value": "选题真伪甄别", "candidate": "选题真伪甄别", "link": "新建", "score": 0.5416, "top": [ { "name": "论证评判", "score": 0.5416, "path": "/表达/论证说理/分析论证/论证评判" }, { "name": "印证核实", "score": 0.5377, "path": "/表达/论证说理/证据支撑/印证核实" }, { "name": "否定批驳", "score": 0.5248, "path": "/表达/论证说理/分析论证/论证评判/否定驳论/否定批驳" } ] }, { "scope_type": "effect", "value": "情绪共鸣触发", "candidate": "情绪共鸣触发", "link": "新建", "score": 0.8255, "top": [ { "name": "情感共鸣", "score": 0.8255, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "情感连接", "score": 0.6488, "path": "/表达/互动引导/情感连接" }, { "name": "情感动员", "score": 0.6475, "path": "/表达/互动引导/情感连接/情感动员" } ] }, { "scope_type": "intent", "value": "识别高潜力选题", "candidate": "识别高潜力选题", "link": "新建", "score": 0.452, "top": [ { "name": "裂变", "score": 0.452, "path": "/行为引导/裂变" }, { "name": "科普", "score": 0.4345, "path": "/信息传递/知识传递/科普" }, { "name": "分析", "score": 0.4231, "path": "/信息传递/知识传递/分析" } ] } ], "业务阶段": [] }, { "id": "k3", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 1 }, "title": "赛道圣经句", "business_stage": [ "选题" ], "出处": [ "卡片9" ], "概要": "赛道内被广泛默认、反复复述的正确共识性断言,是共识撕裂的起点。", "kind": "子集", "维度拆分规则": "共识性质", "body": [ { "item_name": "职场类圣经句", "item_desc": "『能力强的人一定会被看见』", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "赛道圣经句", "candidate": "赛道圣经句", "link": "新建", "score": 0.5348, "top": [ { "name": "人生哲理", "score": 0.5348, "path": "/理念/观念/个人观念/人生感悟/观点表达/人生哲理" }, { "name": "标语", "score": 0.5054, "path": "/表象/视觉/符号/文字符号/标语" }, { "name": "谚语", "score": 0.5047, "path": "/理念/知识/文化/语言文字/谚语" } ] }, { "scope_type": "substance", "value": "正确共识性断言", "candidate": "正确共识性断言", "link": "新建", "score": 0.6055, "top": [ { "name": "通用共识符号", "score": 0.6055, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "因果推理", "score": 0.4928, "path": "/理念/知识/思想/逻辑原理/因果推理" }, { "name": "认知思辨", "score": 0.4821, "path": "/理念/知识/思想/概念范畴/认知思辨" } ] }, { "scope_type": "substance", "value": "广泛默认断言", "candidate": "广泛默认断言", "link": "新建", "score": 0.4918, "top": [ { "name": "程度范围", "score": 0.4918, "path": "/理念/知识/思想/概念范畴/性质属性/程度范围" }, { "name": "逻辑异常", "score": 0.4818, "path": "/理念/知识/思想/逻辑原理/逻辑异常" }, { "name": "通用共识符号", "score": 0.4695, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" } ] }, { "scope_type": "substance", "value": "反复复述共识", "candidate": "反复复述共识", "link": "新建", "score": 0.5451, "top": [ { "name": "通用共识符号", "score": 0.5451, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "立场表达", "score": 0.4944, "path": "/理念/知识/政治/国际政治/外交立场/立场表达" }, { "name": "集体记忆", "score": 0.492, "path": "/理念/知识/文化/传统文化/文化知识/集体记忆" } ] }, { "scope_type": "substance", "value": "共识撕裂起点", "candidate": "共识撕裂起点", "link": "新建", "score": 0.5664, "top": [ { "name": "通用共识符号", "score": 0.5664, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "冲突对抗", "score": 0.5146, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "地缘冲突", "score": 0.5063, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "substance", "value": "职场类圣经句", "candidate": "职场类圣经句", "link": "新建", "score": 0.6158, "top": [ { "name": "职场境遇", "score": 0.6158, "path": "/理念/现象/生活状态/个人境遇/职场境遇" }, { "name": "职场劳作", "score": 0.6049, "path": "/表象/视觉/行为/日常活动/职场劳作" }, { "name": "人生哲理", "score": 0.5466, "path": "/理念/观念/个人观念/人生感悟/观点表达/人生哲理" } ] }, { "scope_type": "substance", "value": "能力强的人一定会被看见", "candidate": "能力强的人一定会被看见", "link": "新建", "score": 0.5232, "top": [ { "name": "运营能力", "score": 0.5232, "path": "/理念/知识/商业/运营策略/运营能力" }, { "name": "实力概念", "score": 0.517, "path": "/理念/知识/政治/国家治理/国家实力/实力概念" }, { "name": "因果报应", "score": 0.4883, "path": "/理念/观念/个人观念/处世智慧/道德伦理/因果报应" } ] }, { "scope_type": "form", "value": "共识类型", "candidate": "共识类型", "link": "新建", "score": 0.6861, "top": [ { "name": "共识论证", "score": 0.6861, "path": "/架构/逻辑/信息编排逻辑/归纳论证/共识论证" }, { "name": "框架类型", "score": 0.6225, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排/框架类型" }, { "name": "声音类型", "score": 0.6209, "path": "/呈现/听觉/配乐/声音类型" } ] }, { "scope_type": "effect", "value": "共识锚定", "candidate": "共识锚定", "link": "新建", "score": 0.5709, "top": [ { "name": "闭环收束", "score": 0.5709, "path": "/结构/叙事推进/收束归纳/闭环收束" }, { "name": "论点加固", "score": 0.567, "path": "/表达/信息传达/传达手法/强调突出/论点加固" }, { "name": "情感收束", "score": 0.5482, "path": "/结构/叙事推进/收束归纳/情感收束" } ] }, { "scope_type": "intent", "value": "界定共识基线", "candidate": "界定共识基线", "link": "新建", "score": 0.466, "top": [ { "name": "事实呈现", "score": 0.466, "path": "/信息传递/事实呈现" }, { "name": "解读", "score": 0.4599, "path": "/信息传递/知识传递/解读" }, { "name": "行为引导", "score": 0.457, "path": "/行为引导" } ] } ], "业务阶段": [] }, { "id": "k4", "type": "why", "role": "主", "parent": null, "title": "羞耻感作为选题信号的原理", "business_stage": [ "选题" ], "出处": [ "卡片3", "卡片4", "卡片7" ], "阐述": "羞耻感是好选题的防伪标签,因为它意味着内容触碰了真实存在但被社交礼仪、群体沉默或自我审查层层包裹的痛点;这种包裹使痛点难以被公开讨论,一旦被精准表达,就会引发强烈情绪共鸣。而没有情绪触发的内容不可能爆红,安全的选题等于无感——写完后内心没有波澜、觉得没问题,大概率是无效选题;反之,写完后有点犹豫或不好意思,则可能是好选题。", "作用域": [ { "scope_type": "substance", "value": "羞耻感", "candidate": "羞耻感", "link": "新建", "score": 0.6273, "top": [ { "name": "情感", "score": 0.6273, "path": "/理念/情感" }, { "name": "情绪情感", "score": 0.6212, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" }, { "name": "道德伦理", "score": 0.5949, "path": "/理念/观念/个人观念/处世智慧/道德伦理" } ] }, { "scope_type": "substance", "value": "社交礼仪包裹痛点", "candidate": "社交礼仪包裹痛点", "link": "新建", "score": 0.627, "top": [ { "name": "痛点问题", "score": 0.627, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "礼仪规范", "score": 0.6144, "path": "/理念/知识/文化/礼仪习俗/礼仪规范" }, { "name": "社交场合", "score": 0.5785, "path": "/表象/视觉/空间/空间场所/生活场景/社交场合" } ] }, { "scope_type": "substance", "value": "群体沉默", "candidate": "群体沉默", "link": "新建", "score": 0.7098, "top": [ { "name": "群体", "score": 0.7098, "path": "/表象/视觉/实体/人物/群体" }, { "name": "群体境遇", "score": 0.6675, "path": "/理念/现象/生活状态/个人境遇/群体境遇" }, { "name": "集体记忆", "score": 0.6634, "path": "/理念/知识/文化/传统文化/文化知识/集体记忆" } ] }, { "scope_type": "substance", "value": "自我审查", "candidate": "自我审查", "link": "新建", "score": 0.6629, "top": [ { "name": "自我关怀", "score": 0.6629, "path": "/理念/观念/个人观念/人生感悟/人生态度/自我关怀" }, { "name": "内省沉思", "score": 0.6172, "path": "/表象/视觉/画面/后期/情绪意境/内省沉思" }, { "name": "价值观反思", "score": 0.568, "path": "/理念/现象/社会问题/文化精神/价值观反思" } ] }, { "scope_type": "substance", "value": "情绪共鸣触发机制", "candidate": "情绪共鸣触发机制", "link": "新建", "score": 0.6777, "top": [ { "name": "情绪情感", "score": 0.6777, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" }, { "name": "情绪意境", "score": 0.6414, "path": "/表象/视觉/画面/后期/情绪意境" }, { "name": "生理机制", "score": 0.6218, "path": "/理念/知识/身心科学/健康养生/身体健康/生理机制" } ] }, { "scope_type": "substance", "value": "理性认知缺口", "candidate": "理性认知缺口", "link": "新建", "score": 0.6684, "top": [ { "name": "认知思辨", "score": 0.6684, "path": "/理念/知识/思想/概念范畴/认知思辨" }, { "name": "心理认知", "score": 0.666, "path": "/理念/知识/身心科学/心理认知" }, { "name": "心理认知偏差", "score": 0.6518, "path": "/理念/知识/身心科学/心理认知/心理状态问题/心理认知偏差" } ] }, { "scope_type": "substance", "value": "感性情绪开关", "candidate": "感性情绪开关", "link": "新建", "score": 0.671, "top": [ { "name": "情绪情感", "score": 0.671, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" }, { "name": "情感", "score": 0.6387, "path": "/理念/情感" }, { "name": "情绪意境", "score": 0.6351, "path": "/表象/视觉/画面/后期/情绪意境" } ] }, { "scope_type": "effect", "value": "痛点精准表达", "candidate": "痛点精准表达", "link": "新建", "score": 0.5965, "top": [ { "name": "核心点明", "score": 0.5965, "path": "/表达/信息传达/传达手法/强调突出/核心点明" }, { "name": "情感表达", "score": 0.5853, "path": "/表达/情感表达" }, { "name": "表达", "score": 0.5685, "path": "/表达" } ] }, { "scope_type": "effect", "value": "情绪共振密度构建", "candidate": "情绪共振密度构建", "link": "新建", "score": 0.6511, "top": [ { "name": "情感共鸣", "score": 0.6511, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "高潮构建", "score": 0.627, "path": "/结构/叙事推进/叙事推进节点/高潮构建" }, { "name": "情感收束", "score": 0.596, "path": "/结构/叙事推进/收束归纳/情感收束" } ] }, { "scope_type": "effect", "value": "选题无效性排除", "candidate": "选题无效性排除", "link": "新建", "score": 0.5388, "top": [ { "name": "否定驳论", "score": 0.5388, "path": "/表达/论证说理/分析论证/论证评判/否定驳论" }, { "name": "否定批驳", "score": 0.5374, "path": "/表达/论证说理/分析论证/论证评判/否定驳论/否定批驳" }, { "name": "界定范畴", "score": 0.4983, "path": "/表达/论证说理/提炼升华/定义定性/界定范畴" } ] }, { "scope_type": "intent", "value": "解释羞耻感的选题价值", "candidate": "解释羞耻感的选题价值", "link": "新建", "score": 0.3797, "top": [ { "name": "揭露", "score": 0.3797, "path": "/信息传递/事实呈现/揭露" }, { "name": "情感抒发", "score": 0.3778, "path": "/情感联结/情感抒发" }, { "name": "解读", "score": 0.3679, "path": "/信息传递/知识传递/解读" } ] } ], "业务阶段": [] }, { "id": "k5", "type": "why", "role": "组件", "parent": { "how_id": "k1", "step": 4 }, "title": "交叉验证提升选题共鸣效力的原理", "business_stage": [ "选题" ], "出处": [ "卡片1", "卡片5", "卡片6", "卡片11" ], "阐述": "共识失灵场景代表结构性矛盾,竞品评论区沉默痛点代表已被市场验证的个体压抑体验;二者的交集既具备现实根基又自带情感共振密度,因此转化出的选题能同时击中理性认知缺口与感性情绪开关,形成不可替代的共鸣效力。", "作用域": [ { "scope_type": "substance", "value": "共识失灵场景", "candidate": "共识失灵场景", "link": "新建", "score": 0.5923, "top": [ { "name": "使用场景", "score": 0.5923, "path": "/理念/知识/商业/产品服务/使用场景" }, { "name": "通用共识符号", "score": 0.5892, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "场景感悟", "score": 0.5638, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" } ] }, { "scope_type": "substance", "value": "竞品评论区沉默痛点", "candidate": "竞品评论区沉默痛点", "link": "新建", "score": 0.6387, "top": [ { "name": "痛点问题", "score": 0.6387, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "产品矩阵", "score": 0.5079, "path": "/理念/知识/商业/产品服务/产品矩阵" }, { "name": "政策评论", "score": 0.5053, "path": "/理念/观念/社会观念/时政评议/政策评论" } ] }, { "scope_type": "substance", "value": "结构性矛盾", "candidate": "结构性矛盾", "link": "新建", "score": 0.6542, "top": [ { "name": "利益矛盾", "score": 0.6542, "path": "/理念/现象/社会问题/民生生活/利益矛盾" }, { "name": "社会结构", "score": 0.59, "path": "/理念/知识/社会知识/社会结构" }, { "name": "制度问题", "score": 0.5683, "path": "/理念/知识/政治/国家治理/政策制度/制度问题" } ] }, { "scope_type": "substance", "value": "个体压抑体验", "candidate": "个体压抑体验", "link": "新建", "score": 0.6593, "top": [ { "name": "个体", "score": 0.6593, "path": "/表象/视觉/实体/人物/个体" }, { "name": "情感体验", "score": 0.6316, "path": "/理念/观念/个人观念/人生感悟/内心感受/情感体验" }, { "name": "群体境遇", "score": 0.591, "path": "/理念/现象/生活状态/个人境遇/群体境遇" } ] }, { "scope_type": "substance", "value": "理性认知缺口", "candidate": "理性认知缺口", "link": "新建", "score": 0.6648, "top": [ { "name": "认知思辨", "score": 0.6648, "path": "/理念/知识/思想/概念范畴/认知思辨" }, { "name": "心理认知", "score": 0.6624, "path": "/理念/知识/身心科学/心理认知" }, { "name": "心理认知偏差", "score": 0.6479, "path": "/理念/知识/身心科学/心理认知/心理状态问题/心理认知偏差" } ] }, { "scope_type": "substance", "value": "感性情绪开关", "candidate": "感性情绪开关", "link": "新建", "score": 0.6691, "top": [ { "name": "情绪情感", "score": 0.6691, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" }, { "name": "情感", "score": 0.6358, "path": "/理念/情感" }, { "name": "情绪意境", "score": 0.6328, "path": "/表象/视觉/画面/后期/情绪意境" } ] }, { "scope_type": "effect", "value": "交叉", "candidate": "交叉", "link": "新建", "score": 0.458, "top": [ { "name": "维度对比", "score": 0.458, "path": "/表达/论证说理/分析论证/对比反差/维度对比" }, { "name": "视角转换", "score": 0.4567, "path": "/结构/叙事推进/承接转换/视角转换" }, { "name": "闭环收束", "score": 0.4519, "path": "/结构/叙事推进/收束归纳/闭环收束" } ] }, { "scope_type": "effect", "value": "共鸣效力叠加", "candidate": "共鸣效力叠加", "link": "新建", "score": 0.6443, "top": [ { "name": "情感共鸣", "score": 0.6443, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "属性效能", "score": 0.5841, "path": "/表达/信息传达/传达手法/强调突出/属性效能" }, { "name": "强化收束", "score": 0.5662, "path": "/结构/叙事推进/收束归纳/强化收束" } ] }, { "scope_type": "effect", "value": "不可替代性", "candidate": "不可替代性", "link": "新建", "score": 0.5362, "top": [ { "name": "价值肯定", "score": 0.5362, "path": "/表达/论证说理/分析论证/论证评判/肯定论证/价值肯定" }, { "name": "地位确认", "score": 0.5034, "path": "/表达/论证说理/分析论证/论证评判/定性确立/地位确认" }, { "name": "逻辑自洽", "score": 0.5021, "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽" } ] }, { "scope_type": "intent", "value": "阐明交叉验证原理", "candidate": "阐明交叉验证原理", "link": "新建", "score": 0.431, "top": [ { "name": "科普", "score": 0.431, "path": "/信息传递/知识传递/科普" }, { "name": "解读", "score": 0.4181, "path": "/信息传递/知识传递/解读" }, { "name": "事实呈现", "score": 0.3974, "path": "/信息传递/事实呈现" } ] } ], "业务阶段": [] } ] }, { "post_id": "698481e1000000000a02a7c1", "source_id": "xhs_698481e1000000000a02a7c1", "title": "7种编剧常用的叙事结构,写剧不用愁!", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" ] }, "cards": [ { "index": 1, "content": "三幕式结构:经典线性叙事,分为开端(背景设定)、发展(冲突升级)、结局(矛盾解决),适用于大多数剧情片。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp" }, { "index": 2, "content": "英雄之旅结构:核心为“平凡人到英雄的蜕变”,包含启程、考验、归来三个阶段,适合成长向、冒险向故事。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp" }, { "index": 3, "content": "非线性结构:打破时间顺序,通过闪回、插叙等方式呈现,增强戏剧张力,适配悬疑、犯罪类题材。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp" }, { "index": 4, "content": "环形结构:结尾呼应开端,情节闭环或无限循环,适配悬疑、科幻、温情类故事。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp" }, { "index": 5, "content": "多线叙事结构:多条独立故事线并行推进,最终交汇融合,丰富故事维度,适配群像戏、喜剧、犯罪题材。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp" }, { "index": 6, "content": "嵌套式结构:一层故事包裹另一层,虚实交织,拓展想象空间,适配科幻、悬疑类题材。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "7种编剧常用的叙事结构", "业务阶段": [ "脚本" ], "出处": [ "卡片1", "卡片2", "卡片3", "卡片4", "卡片5", "卡片6", "卡片7" ], "概要": "编剧可用的7种叙事结构类型及其核心特点与适用题材。", "kind": "子集", "维度拆分规则": "类型枚举", "body": [ { "item_name": "三幕式结构", "item_desc": "经典线性逻辑,分为开端(交代背景、冲突触发)、发展(冲突升级、人物成长)、结局(矛盾解决、收尾);适用于大多数剧情片。", "作用域": [] }, { "item_name": "英雄之旅结构", "item_desc": "围绕主角成长弧光,固定情节节点(启程→考验→归来),适合成长向、冒险向故事。", "作用域": [] }, { 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"score": 0.5697, "path": "/理念/知识/思想/概念范畴/关系结构" } ] }, { "scope_type": "substance", "value": "嵌套式结构", "candidate": "嵌套式结构", "link": "新建", "score": 0.6998, "top": [ { "name": "关系结构", "score": 0.6998, "path": "/理念/知识/思想/概念范畴/关系结构" }, { "name": "社会结构", "score": 0.6199, "path": "/理念/知识/社会知识/社会结构" }, { "name": "制度结构演进", "score": 0.5615, "path": "/理念/现象/社会趋势/社会变迁/制度结构演进" } ] }, { "scope_type": "substance", "value": "反结构", "candidate": "反结构", "link": "新建", "score": 0.6761, "top": [ { "name": "社会结构", "score": 0.6761, "path": "/理念/知识/社会知识/社会结构" }, { "name": "关系结构", "score": 0.6647, "path": "/理念/知识/思想/概念范畴/关系结构" }, { "name": "反霸权", "score": 0.6253, "path": "/理念/知识/政治/国际政治/国际博弈/反霸权" } ] }, { "scope_type": "form", "value": "三幕结构", "candidate": "三幕结构", "link": "新建", "score": 0.6845, "top": [ { "name": "对话结构", "score": 0.6845, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "叙事逻辑", "score": 0.6561, "path": "/架构/逻辑/叙事逻辑" }, { "name": "叙事手法", "score": 0.6267, "path": "/呈现/听觉/语音/表达形式/风格化解说/叙事手法" } ] }, { "scope_type": "form", "value": "英雄之旅", "candidate": "英雄之旅", "link": "新建", "score": 0.6217, "top": [ { "name": "悲壮英雄", "score": 0.6217, "path": "/架构/叙事/叙事格调/宏大庄严/悲壮英雄" }, { "name": "叙事逻辑", "score": 0.5892, "path": "/架构/逻辑/叙事逻辑" }, { "name": "叙事视角", "score": 0.584, "path": "/架构/叙事/叙事视角" } ] }, { "scope_type": "form", "value": "非线性叙事", "candidate": "非线性叙事", "link": "新建", "score": 0.7822, "top": [ { "name": "叙事手法", "score": 0.7822, "path": "/呈现/听觉/语音/表达形式/风格化解说/叙事手法" }, { "name": "叙事逻辑", "score": 0.7808, "path": "/架构/逻辑/叙事逻辑" }, { "name": "叙事视角", "score": 0.7548, "path": "/架构/叙事/叙事视角" } ] }, { "scope_type": "form", "value": "环形叙事", "candidate": "环形叙事", "link": "新建", "score": 0.7484, "top": [ { "name": "叙事手法", "score": 0.7484, "path": "/呈现/听觉/语音/表达形式/风格化解说/叙事手法" }, { "name": "叙事逻辑", "score": 0.7283, "path": "/架构/逻辑/叙事逻辑" }, { "name": "叙事视角", "score": 0.7166, "path": "/架构/叙事/叙事视角" } ] }, { "scope_type": "form", "value": "多线叙事", "candidate": "多线叙事", "link": "新建", "score": 0.7513, "top": [ { "name": "叙事手法", "score": 0.7513, "path": "/呈现/听觉/语音/表达形式/风格化解说/叙事手法" }, { "name": "叙事视角", "score": 0.7417, "path": "/架构/叙事/叙事视角" }, { "name": "叙事逻辑", "score": 0.7344, "path": "/架构/逻辑/叙事逻辑" } ] }, { "scope_type": "form", "value": "嵌套叙事", "candidate": "嵌套叙事", "link": "新建", "score": 0.7812, "top": [ { "name": "叙事逻辑", "score": 0.7812, "path": "/架构/逻辑/叙事逻辑" }, { "name": "叙事视角", "score": 0.7804, "path": "/架构/叙事/叙事视角" }, { "name": "叙事手法", "score": 0.7758, "path": "/呈现/听觉/语音/表达形式/风格化解说/叙事手法" } ] }, { "scope_type": "form", "value": "反结构叙事", "candidate": "反结构叙事", "link": "新建", "score": 0.7256, "top": [ { "name": "叙事逻辑", "score": 0.7256, "path": "/架构/逻辑/叙事逻辑" }, { "name": "叙事手法", "score": 0.7109, "path": "/呈现/听觉/语音/表达形式/风格化解说/叙事手法" }, { "name": "讽刺叙事", "score": 0.7086, "path": "/架构/修辞/语调风格/讽刺犀利/讽刺手法/讽刺叙事" } ] }, { "scope_type": "effect", "value": "情节组织", "candidate": "情节组织", "link": "新建", "score": 0.6237, "top": [ { "name": "单元组织", "score": 0.6237, "path": "/结构/结构模式/单元组织" }, { "name": "叙事闭合", "score": 0.6211, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "叙事推进", "score": 0.6193, "path": "/结构/叙事推进" } ] }, { "scope_type": "effect", "value": "戏剧张力", "candidate": "戏剧张力", "link": "新建", "score": 0.811, "top": [ { "name": "情感张力", "score": 0.811, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "悬念设置", "score": 0.6314, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "矛盾冲突", "score": 0.6281, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" } ] }, { "scope_type": "effect", "value": "故事维度", "candidate": "故事维度", "link": "新建", "score": 0.7128, "top": [ { "name": "维度对比", "score": 0.7128, "path": "/表达/论证说理/分析论证/对比反差/维度对比" }, { "name": "叙事推进", "score": 0.5917, "path": "/结构/叙事推进" }, { "name": "叙事闭合", "score": 0.5913, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" } ] }, { "scope_type": "effect", "value": "想象空间", "candidate": "想象空间", "link": "新建", "score": 0.5746, "top": [ { "name": "场景描绘", "score": 0.5746, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘" }, { "name": "形象塑造", "score": 0.5535, "path": "/表达/形象塑造" }, { "name": "展望延伸", "score": 0.5515, "path": "/结构/叙事推进/收束归纳/展望延伸" } ] }, { "scope_type": "effect", "value": "氛围表达", "candidate": "氛围表达", "link": "新建", "score": 0.8241, "top": [ { "name": "氛围营造", "score": 0.8241, "path": "/表达/氛围营造" }, { "name": "情感表达", "score": 0.7455, "path": "/表达/情感表达" }, { "name": "表达", "score": 0.7195, "path": "/表达" } ] }, { "scope_type": "effect", "value": "情绪表达", "candidate": "情绪表达", "link": "新建", "score": 0.8779, "top": [ { "name": "情感表达", "score": 0.8779, "path": "/表达/情感表达" }, { "name": "表达", "score": 0.7582, "path": "/表达" }, { "name": "情感共鸣", "score": 0.6545, "path": "/表达/互动引导/情感连接/情感共鸣" } ] }, { "scope_type": "intent", "value": "教学", "candidate": "教学", "link": "复用", "score": 0.9996, "top": [ { "name": "教学", "score": 0.9996, "path": "/信息传递/知识传递/教学" }, { "name": "知识传递", "score": 0.6243, "path": "/信息传递/知识传递" }, { "name": "科普", "score": 0.5587, "path": "/信息传递/知识传递/科普" } ] } ] } ] }, { "post_id": "67e2e39b0000000003028ff0", "source_id": "xhs_67e2e39b0000000003028ff0", "title": "剧本创作:理解前提、人物、冲突", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" ] }, "cards": [ { "index": 1, "content": "前提公式:作者立场+人物+冲突+结论;情感驱动(欲望、恐惧等)决定前提内容构成。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp" }, { "index": 2, "content": "人物三维度:生理(性别、年龄等)、心理(性格、态度等)、社会(职业、家庭等)。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp" }, { "index": 3, "content": "人物的意志力:弱者需有积蓄力量的潜力,强者需有承受羞辱的毅力;情节与人物关系:了解人物世界以制造冲突。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp" }, { "index": 4, "content": "冲突类型:静态(无升级能力)、跳跃(强迫行动)、缓慢升级(自然产生)、预示(张力与承诺)。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp" }, { "index": 5, "content": "冲突来源:观察生活中的品质对立(如关怀 vs 漠视),攻击与反击形成复杂冲突。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp" }, { "index": 6, "content": "结构要素:过渡(小冲突融入大前提)、切入点(决定点引发连锁事件)、危机与高潮(转折性决定推动剧情)。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "前提构成", "业务阶段": [ "脚本" ], "出处": [ "卡片1" ], "概要": "前提由作者立场、人物、冲突和结论四部分构成,以情感驱动(欲望、恐惧等)为基础。", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "作者立场", "item_desc": "作者对故事核心议题的价值判断或态度。", "作用域": [] }, { "item_name": "人物", "item_desc": "故事中承载立场与冲突的主体。", "作用域": [] }, { "item_name": "冲突", "item_desc": "人物与对立面之间的意志对抗,是前提的动力源。", "作用域": [] }, { "item_name": "结论", "item_desc": "前提所导向的最终状态或价值落点。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "前提构成", "candidate": "前提构成", "link": "新建", "score": 0.6729, "top": [ { "name": "构成要素", "score": 0.6729, "path": "/理念/知识/思想/概念范畴/关系结构/构成要素" }, { "name": "关系结构", "score": 0.525, "path": "/理念/知识/思想/概念范畴/关系结构" }, { "name": "逻辑原理", "score": 0.5225, "path": "/理念/知识/思想/逻辑原理" } ] }, { "scope_type": "substance", "value": "作者立场", "candidate": "作者立场", "link": "新建", "score": 0.7346, "top": [ { "name": "政治立场", "score": 0.7346, "path": "/理念/知识/思想/思想理论/政治思想/政治立场" }, { "name": "立场表达", "score": 0.7283, "path": "/理念/知识/政治/国际政治/外交立场/立场表达" }, { "name": "观念立场", "score": 0.7003, "path": "/理念/知识/思想/概念范畴/认知思辨/观念立场" } ] }, { "scope_type": "substance", "value": "人物", "candidate": "人物", "link": "复用", "score": 0.9992, "top": [ { "name": "人物", "score": 0.9992, "path": "/表象/视觉/实体/人物" }, { "name": "人物形象", "score": 0.8251, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物故事", "score": 0.7878, "path": "/理念/事件/社会事件/人物故事" } ] }, { "scope_type": "substance", "value": "冲突", "candidate": "冲突", "link": "新建", "score": 0.8435, "top": [ { "name": "冲突对抗", "score": 0.8435, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.7917, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.6905, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "substance", "value": "结论", "candidate": "结论", "link": "新建", "score": 0.6099, "top": [ { "name": "经验总结", "score": 0.6099, "path": "/理念/观念/个人观念/处世智慧/生存策略/经验总结" }, { "name": "标题", "score": 0.595, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "方法", "score": 0.5834, "path": "/理念/方法" } ] }, { "scope_type": "substance", "value": "情感驱动", "candidate": "情感驱动", "link": "新建", "score": 0.7723, "top": [ { "name": "情感", "score": 0.7723, "path": "/理念/情感" }, { "name": "情感体验", "score": 0.7055, "path": "/理念/观念/个人观念/人生感悟/内心感受/情感体验" }, { "name": "情感表达", "score": 0.7046, "path": "/表象/视觉/行为/人际互动/表达沟通/情感表达" } ] }, { "scope_type": "substance", "value": "欲望", "candidate": "欲望", "link": "新建", "score": 0.6388, "top": [ { "name": "情感", "score": 0.6388, "path": "/理念/情感" }, { "name": "因果报应", "score": 0.5827, "path": "/理念/观念/个人观念/处世智慧/道德伦理/因果报应" }, { "name": "情绪情感", "score": 0.5769, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" } ] }, { "scope_type": "substance", "value": "恐惧", "candidate": "恐惧", "link": "新建", "score": 0.6225, "top": [ { "name": "情感", "score": 0.6225, "path": "/理念/情感" }, { "name": "情绪情感", "score": 0.5896, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" }, { "name": "创伤心理", "score": 0.5727, "path": "/理念/知识/身心科学/心理认知/创伤心理" } ] }, { "scope_type": "form", "value": "四部分构成", "candidate": "四部分构成", "link": "新建", "score": 0.4964, "top": [ { "name": "分段结构", "score": 0.4964, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "架构", "score": 0.4501, "path": "/架构" }, { "name": "结构编排", "score": 0.4472, "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排" } ] }, { "scope_type": "intent", "value": "教学", "candidate": "教学", "link": "复用", "score": 0.9997, "top": [ { "name": "教学", "score": 0.9997, "path": "/信息传递/知识传递/教学" }, { "name": "知识传递", "score": 0.6257, "path": "/信息传递/知识传递" }, { "name": "科普", "score": 0.5597, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "人物三维构建法", "业务阶段": [ "脚本" ], "出处": [ "卡片2" ], "概要": "人物从生理、心理、社会三个并列维度构建,共同决定其行为逻辑与变化轨迹。", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "生理维度", "item_desc": "性别、年龄、外表等可观察的生物性特征。", "作用域": [] }, { "item_name": "心理维度", "item_desc": "性格、态度、信念、内在需求等驱动行为的精神内核。", "作用域": [] }, { "item_name": "社会维度", "item_desc": "职业、家庭、阶层、文化背景等外部身份与关系网络。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "人物三维构建法", "candidate": "人物三维构建法", "link": "新建", "score": 0.6434, "top": [ { "name": "人物形象", "score": 0.6434, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物特征", "score": 0.6354, "path": "/表象/视觉/实体/人物/人物特征" }, { "name": "虚构人物", "score": 0.5976, "path": "/表象/视觉/实体/人物/个体/虚构人物" } ] }, { "scope_type": "substance", "value": "生理维度", "candidate": "生理维度", "link": "新建", "score": 0.7141, "top": [ { "name": "生理机制", "score": 0.7141, "path": "/理念/知识/身心科学/健康养生/身体健康/生理机制" }, { "name": "物理感官", "score": 0.6198, "path": "/理念/知识/思想/概念范畴/性质属性/物理感官" }, { "name": "心理认知", "score": 0.6091, "path": "/理念/知识/身心科学/心理认知" } ] }, { "scope_type": "substance", "value": "心理维度", "candidate": "心理维度", "link": "新建", "score": 0.7484, "top": [ { "name": "心理认知", "score": 0.7484, "path": "/理念/知识/身心科学/心理认知" }, { "name": "心理调节", "score": 0.6802, "path": "/理念/知识/身心科学/心理认知/心理状态问题/心理调节" }, { "name": "心理认知偏差", "score": 0.6583, "path": "/理念/知识/身心科学/心理认知/心理状态问题/心理认知偏差" } ] }, { "scope_type": "substance", "value": "社会维度", "candidate": "社会维度", "link": "新建", "score": 0.7084, "top": [ { "name": "社会结构", "score": 0.7084, "path": "/理念/知识/社会知识/社会结构" }, { "name": "社会观念", "score": 0.6899, "path": "/理念/观念/社会观念" }, { "name": "社会阶层", "score": 0.6848, "path": "/理念/现象/社会问题/文化精神/社会风气/社会阶层" } ] }, { "scope_type": "substance", "value": "行为逻辑", "candidate": "行为逻辑", "link": "新建", "score": 0.7495, "top": [ { "name": "行为", "score": 0.7495, "path": "/表象/视觉/行为" }, { "name": "行为规范", "score": 0.7187, "path": "/理念/观念/个人观念/处世智慧/道德伦理/行为规范" }, { "name": "关系行为", "score": 0.707, "path": "/表象/视觉/行为/人际互动/关系行为" } ] }, { "scope_type": "substance", "value": "变化轨迹", "candidate": "变化轨迹", "link": "新建", "score": 0.6215, "top": [ { "name": "历史变迁", "score": 0.6215, "path": "/理念/知识/历史/历史议题/历史变迁" }, { "name": "演变", "score": 0.6144, "path": "/理念/知识/思想/概念范畴/时间过程/演变" }, { "name": "经济变迁", "score": 0.5841, "path": "/理念/现象/社会趋势/经济变迁" } ] }, { "scope_type": "form", "value": "并列维度构建", "candidate": "并列维度构建", "link": "新建", "score": 0.6954, "top": [ { "name": "并列结构", "score": 0.6954, "path": "/架构/叙事/叙事技法/对照叙事/并列结构" }, { "name": "板块并列", "score": 0.6437, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构/板块并列" }, { "name": "反差构建", "score": 0.6044, "path": "/架构/策略/认知引导/话语影响/标题操控/反差构建" } ] }, { "scope_type": "intent", "value": "教学", "candidate": "教学", "link": "复用", "score": 1.0, "top": [ { "name": "教学", "score": 1.0, "path": "/信息传递/知识传递/教学" }, { "name": "知识传递", "score": 0.6253, "path": "/信息传递/知识传递" }, { "name": "科普", "score": 0.561, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "k3", "type": "why", "role": "主", "parent": null, "title": "人物意志力的叙事功能", "业务阶段": [ "脚本" ], "出处": [ "卡片3" ], "阐述": "人物的意志力决定其在冲突中的行动合理性:弱者需有积蓄力量的潜力,强者需有承受羞辱的毅力;情节设计须基于对人物世界的充分了解,才能制造真实、可信的冲突。", "作用域": [ { "scope_type": "substance", "value": "人物意志力", "candidate": "人物意志力", "link": "新建", "score": 0.704, "top": [ { "name": "人物", "score": 0.704, "path": "/表象/视觉/实体/人物" }, { "name": "人物形象", "score": 0.6881, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物特征", "score": 0.6691, "path": "/表象/视觉/实体/人物/人物特征" } ] }, { "scope_type": "substance", "value": "行动合理性", "candidate": "行动合理性", "link": "新建", "score": 0.6122, "top": [ { "name": "作战行动", "score": 0.6122, "path": "/理念/知识/政治/军事安全/军事行动/作战行动" }, { "name": "军事行动", "score": 0.6007, "path": "/理念/知识/政治/军事安全/军事行动" }, { "name": "因果推理", "score": 0.5844, "path": "/理念/知识/思想/逻辑原理/因果推理" } ] }, { "scope_type": "substance", "value": "积蓄力量的潜力", "candidate": "积蓄力量的潜力", "link": "新建", "score": 0.5909, "top": [ { "name": "力量对比", "score": 0.5909, "path": "/理念/知识/政治/国际政治/国际博弈/力量对比" }, { "name": "威慑力量", "score": 0.585, "path": "/理念/知识/政治/军事安全/军事力量/威慑力量" }, { "name": "力量冲击", "score": 0.5689, "path": "/表象/视觉/画面/后期/情绪意境/力量冲击" } ] }, { "scope_type": "substance", "value": "承受羞辱的毅力", "candidate": "承受羞辱的毅力", "link": "新建", "score": 0.5523, "top": [ { "name": "苦难困境", "score": 0.5523, "path": "/理念/现象/生活状态/个人境遇/身心状态/苦难困境" }, { "name": "苦难史", "score": 0.5504, "path": "/理念/知识/历史/历史知识形态/历史叙事/苦难史" }, { "name": "生存压力", "score": 0.5168, "path": "/理念/现象/生活状态/个人境遇/生活状态/生存压力" } ] }, { "scope_type": "substance", "value": "人物世界", "candidate": "人物世界", "link": "新建", "score": 0.7866, "top": [ { "name": "人物", "score": 0.7866, "path": "/表象/视觉/实体/人物" }, { "name": "人物故事", "score": 0.7694, "path": "/理念/事件/社会事件/人物故事" }, { "name": "人物形象", "score": 0.7284, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" } ] }, { "scope_type": "effect", "value": "行动合理性", "candidate": "行动合理性", "link": "新建", "score": 0.6379, "top": [ { "name": "行动引导", "score": 0.6379, "path": "/表达/互动引导/行动引导" }, { "name": "论证评判", "score": 0.5883, "path": "/表达/论证说理/分析论证/论证评判" }, { "name": "逻辑自洽", "score": 0.5689, "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽" } ] }, { "scope_type": "effect", "value": "冲突真实性", "candidate": "冲突真实性", "link": "新建", "score": 0.7103, "top": [ { "name": "矛盾冲突", "score": 0.7103, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "真相本质", "score": 0.5909, "path": "/表达/论证说理/分析论证/揭示溯因/真相本质" }, { "name": "印证核实", "score": 0.5581, "path": "/表达/论证说理/证据支撑/印证核实" } ] }, { "scope_type": "effect", "value": "冲突可信性", "candidate": "冲突可信性", "link": "新建", "score": 0.6546, "top": [ { "name": "矛盾冲突", "score": 0.6546, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "因果解析", "score": 0.5354, "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/因果解析" }, { "name": "肯定论证", "score": 0.524, "path": "/表达/论证说理/分析论证/论证评判/肯定论证" } ] }, { "scope_type": "intent", "value": "教学", "candidate": "教学", "link": "复用", "score": 0.9996, "top": [ { "name": "教学", "score": 0.9996, "path": "/信息传递/知识传递/教学" }, { "name": "知识传递", "score": 0.6247, "path": "/信息传递/知识传递" }, { "name": "科普", "score": 0.5588, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "k4", "type": "what", "role": "主", "parent": null, "title": "冲突类型清单", "业务阶段": [ "脚本" ], "出处": [ "卡片4" ], "概要": "冲突分为静态、跳跃、缓慢升级、预示四种类型,各自对应不同张力生成机制。", "kind": "子集", "维度拆分规则": "冲突升级机制", "body": [ { "item_name": "静态冲突", "item_desc": "无升级能力的冲突,如固守立场的僵持,适合表现无力感或宿命感。", "作用域": [] }, { "item_name": "跳跃冲突", "item_desc": "通过外力强迫人物行动的冲突,如突发事件打破平衡,适合快速启动剧情。", "作用域": [] }, { "item_name": "缓慢升级冲突", "item_desc": "随人物选择自然累积张力的冲突,如日常摩擦渐进为决裂,适合刻画真实人性。", "作用域": [] }, { "item_name": "预示冲突", "item_desc": "通过伏笔、暗示提前承诺未来爆发的冲突,如暗流涌动的紧张氛围,适合营造悬念。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "冲突类型清单", "candidate": "冲突类型清单", "link": "新建", "score": 0.6773, "top": [ { "name": "冲突对抗", "score": 0.6773, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "清单列表", "score": 0.6557, "path": "/表象/视觉/符号/文字符号/标注/清单列表" }, { "name": "战争冲突", "score": 0.6417, "path": "/理念/事件/政治事件/战争冲突" } ] }, { "scope_type": "substance", "value": "静态冲突", "candidate": "静态冲突", "link": "新建", "score": 0.7066, "top": [ { "name": "冲突对抗", "score": 0.7066, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6378, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.6108, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "substance", "value": "跳跃冲突", "candidate": "跳跃冲突", "link": "新建", "score": 0.7138, "top": [ { "name": "冲突对抗", "score": 0.7138, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6608, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.5942, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "substance", "value": "缓慢升级冲突", "candidate": "缓慢升级冲突", "link": "新建", "score": 0.6277, "top": [ { "name": "冲突对抗", "score": 0.6277, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.5595, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.5268, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "substance", "value": "预示冲突", "candidate": "预示冲突", "link": "新建", "score": 0.6778, "top": [ { "name": "冲突对抗", "score": 0.6778, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6432, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.6109, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "substance", "value": "张力生成机制", "candidate": "张力生成机制", "link": "新建", "score": 0.6098, "top": [ { "name": "生理机制", "score": 0.6098, "path": "/理念/知识/身心科学/健康养生/身体健康/生理机制" }, { "name": "标准机制", "score": 0.5495, "path": "/理念/知识/思想/标准机制" }, { "name": "生物形态", "score": 0.4886, "path": "/理念/知识/自然科学/生物学/生物形态" } ] }, { "scope_type": "form", "value": "四类型分类", "candidate": "四类型分类", "link": "新建", "score": 0.6345, "top": [ { "name": "声音类型", "score": 0.6345, "path": "/呈现/听觉/配乐/声音类型" }, { "name": "框架类型", "score": 0.6139, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排/框架类型" }, { "name": "社会阶层", "score": 0.5222, "path": "/架构/叙事/叙事组织/角色书写/角色身份/社会阶层" } ] }, { "scope_type": "form", "value": "冲突升级机制", "candidate": "冲突升级机制", "link": "新建", "score": 0.7018, "top": [ { "name": "冲突", "score": 0.7018, "path": "/架构/叙事/叙事技法/戏剧张力/冲突" }, { "name": "互动机制", "score": 0.6602, "path": "/架构/策略/互动方式/号召动员/呼吁号召/互动机制" }, { "name": "冲突对立", "score": 0.6552, "path": "/架构/修辞/语调风格/强硬对抗/冲突对立" } ] }, { "scope_type": "intent", "value": "教学", "candidate": "教学", "link": "复用", "score": 0.9996, "top": [ { "name": "教学", "score": 0.9996, "path": "/信息传递/知识传递/教学" }, { "name": "知识传递", "score": 0.6224, "path": "/信息传递/知识传递" }, { "name": "科普", "score": 0.5559, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "k5", "type": "why", "role": "主", "parent": null, "title": "冲突的生活来源原理", "业务阶段": [ "脚本" ], "出处": [ "卡片5" ], "阐述": "冲突源于生活中真实存在的品质对立(如关怀 vs 漠视),人物间的攻击与反击并非随机,而是对立价值观在具体情境中的具象化碰撞,由此形成复杂、可延展的戏剧张力。", "作用域": [ { "scope_type": "substance", "value": "冲突的生活来源原理", "candidate": "冲突的生活来源原理", "link": "新建", "score": 0.5471, "top": [ { "name": "逻辑原理", "score": 0.5471, "path": "/理念/知识/思想/逻辑原理" }, { "name": "冲突对抗", "score": 0.5376, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "利益矛盾", "score": 0.532, "path": "/理念/现象/社会问题/民生生活/利益矛盾" } ] }, { "scope_type": "substance", "value": "品质对立", "candidate": "品质对立", "link": "新建", "score": 0.721, "top": [ { "name": "对立关系", "score": 0.721, "path": "/理念/知识/思想/概念范畴/关系结构/对立关系" }, { "name": "工艺品质", "score": 0.6496, "path": "/理念/知识/商业/产品服务/产品特征/工艺品质" }, { "name": "生活品质", "score": 0.6291, "path": "/理念/现象/生活状态/个人境遇/生活状态/生活品质" } ] }, { "scope_type": "substance", "value": "关怀", "candidate": "关怀", "link": "新建", "score": 0.7241, "top": [ { "name": "自我关怀", "score": 0.7241, "path": "/理念/观念/个人观念/人生感悟/人生态度/自我关怀" }, { "name": "情感", "score": 0.6061, "path": "/理念/情感" }, { "name": "医疗保健", "score": 0.5922, "path": "/表象/视觉/实体/物品/医疗保健" } ] }, { "scope_type": "substance", "value": "漠视", "candidate": "漠视", "link": "新建", "score": 0.5189, "top": [ { "name": "道德失范", "score": 0.5189, "path": "/理念/现象/社会问题/文化精神/社会风气/道德失范" }, { "name": "社会失序", "score": 0.4978, "path": "/理念/现象/社会问题/文化精神/社会风气/社会失序" }, { "name": "意识形态", "score": 0.4892, "path": "/理念/知识/思想/思想理论/政治思想/意识形态" } ] }, { "scope_type": "substance", "value": "价值观对立", "candidate": "价值观对立", "link": "新建", "score": 0.7289, "top": [ { "name": "价值观反思", "score": 0.7289, "path": "/理念/现象/社会问题/文化精神/价值观反思" }, { "name": "对立关系", "score": 0.7168, "path": "/理念/知识/思想/概念范畴/关系结构/对立关系" }, { "name": "价值观念", "score": 0.7161, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" } ] }, { "scope_type": "substance", "value": "具象化碰撞", "candidate": "具象化碰撞", "link": "新建", "score": 0.6321, "top": [ { "name": "冲突对抗", "score": 0.6321, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "力量冲击", "score": 0.5812, "path": "/表象/视觉/画面/后期/情绪意境/力量冲击" }, { "name": "表象", "score": 0.5634, "path": "/表象" } ] }, { "scope_type": "effect", "value": "戏剧张力", "candidate": "戏剧张力", "link": "新建", "score": 0.8102, "top": [ { "name": "情感张力", "score": 0.8102, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "悬念设置", "score": 0.6311, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "矛盾冲突", "score": 0.6277, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" } ] }, { "scope_type": "effect", "value": "张力复杂性", "candidate": "张力复杂性", "link": "新建", "score": 0.6725, "top": [ { "name": "情感张力", "score": 0.6725, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "困境状态", "score": 0.5106, "path": "/表达/论证说理/分析论证/揭示溯因/困境状态" }, { "name": "矛盾冲突", "score": 0.5057, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" } ] }, { "scope_type": "effect", "value": "张力可延展性", "candidate": "张力可延展性", "link": "新建", "score": 0.6414, "top": [ { "name": "情感张力", "score": 0.6414, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "说明延展", "score": 0.5921, "path": "/表达/信息传达/传达深度/补充细化/说明延展" }, { "name": "展望延伸", "score": 0.5419, "path": "/结构/叙事推进/收束归纳/展望延伸" } ] }, { "scope_type": "intent", "value": "教学", "candidate": "教学", "link": "复用", "score": 0.9996, "top": [ { "name": "教学", "score": 0.9996, "path": "/信息传递/知识传递/教学" }, { "name": "知识传递", "score": 0.6234, "path": "/信息传递/知识传递" }, { "name": "科普", "score": 0.5588, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "k6", "type": "what", "role": "主", "parent": null, "title": "结构要素", "业务阶段": [ "脚本" ], "出处": [ "卡片6" ], "概要": "剧本结构由过渡、切入点、危机、高潮和结局五个关键要素串联而成。", "kind": "序列", "维度拆分规则": null, "body": [ { "item_name": "过渡", "item_desc": "小冲突融入大前提的过程,用于衔接场景与主题。", "作用域": [] }, { "item_name": "切入点", "item_desc": "决定性事件引发连锁反应的起始点,是故事真正开始的位置。", "作用域": [] }, { "item_name": "危机", "item_desc": "人物面临不可回避的转折性抉择,推动情节质变。", "作用域": [] }, { "item_name": "高潮", "item_desc": "冲突集中爆发、人物意志与对立面正面碰撞的顶点。", "作用域": [] }, { "item_name": "结局", "item_desc": "前提所承诺的价值状态最终实现或破灭的收束。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "结构要素", "candidate": "结构要素", "link": "新建", "score": 0.7654, "top": [ { "name": "构成要素", "score": 0.7654, "path": "/理念/知识/思想/概念范畴/关系结构/构成要素" }, { "name": "关系结构", "score": 0.6834, "path": "/理念/知识/思想/概念范畴/关系结构" }, { "name": "社会结构", "score": 0.6544, "path": "/理念/知识/社会知识/社会结构" } ] }, { "scope_type": "substance", "value": "过渡", "candidate": "过渡", "link": "新建", "score": 0.5854, "top": [ { "name": "阶段", "score": 0.5854, "path": "/理念/知识/思想/概念范畴/时间过程/阶段" }, { "name": "演变", "score": 0.5828, "path": "/理念/知识/思想/概念范畴/时间过程/演变" }, { "name": "时间过程", "score": 0.5583, "path": "/理念/知识/思想/概念范畴/时间过程" } ] }, { "scope_type": "substance", "value": "切入点", "candidate": "切入点", "link": "新建", "score": 0.5844, "top": [ { "name": "痛点问题", "score": 0.5844, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "标题", "score": 0.5515, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "阶段", "score": 0.5446, "path": "/理念/知识/思想/概念范畴/时间过程/阶段" } ] }, { "scope_type": "substance", "value": "危机", "candidate": "危机", "link": "新建", "score": 0.6179, "top": [ { "name": "紧急救援", "score": 0.6179, "path": "/理念/事件/社会事件/慈善公益/紧急救援" }, { "name": "自然灾害", "score": 0.6143, "path": "/理念/事件/自然事件/自然灾害" }, { "name": "困境生存", "score": 0.6055, "path": "/理念/现象/生活状态/困境生存" } ] }, { "scope_type": "substance", "value": "高潮", "candidate": "高潮", "link": "新建", "score": 0.5559, "top": [ { "name": "情感", "score": 0.5559, "path": "/理念/情感" }, { "name": "标题", "score": 0.5441, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "情绪意境", "score": 0.5327, "path": "/表象/视觉/画面/后期/情绪意境" } ] }, { "scope_type": "substance", "value": "结局", "candidate": "结局", "link": "新建", "score": 0.6399, "top": [ { "name": "生命终结", "score": 0.6399, "path": "/理念/现象/生活状态/个人境遇/身心状态/生命终结" }, { "name": "标题", "score": 0.6056, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "战局结果", "score": 0.5973, "path": "/理念/知识/政治/军事安全/军事行动/战局结果" } ] }, { "scope_type": "form", "value": "五要素串联", "candidate": "五要素串联", "link": "新建", "score": 0.5578, "top": [ { "name": "元素编排", "score": 0.5578, "path": "/呈现/视觉/视觉制作/构图编排/空间布局/元素编排" }, { "name": "流程递进", "score": 0.5501, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构/流程递进" }, { "name": "结构梳理", "score": 0.5152, "path": "/架构/逻辑/信息编排逻辑/归纳论证/归纳提炼/结构梳理" } ] }, { "scope_type": "intent", "value": "教学", "candidate": "教学", "link": "复用", "score": 0.9996, "top": [ { "name": "教学", "score": 0.9996, "path": "/信息传递/知识传递/教学" }, { "name": "知识传递", 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"index": 4, "content": "场景设计的四个要素:转折点(制造惊奇和好奇心)、伏笔/分晓(铺设知识层叠效果)、情感动力(通过正面与负面价值交替制造情感体验)、选择(展示人物在善恶之间的两难抉择)。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp" }, { "index": 5, "content": "情感转变的原则:核心情感为快感和痛感,强调价值转变与情感动力的关系,以及如何通过价值变化创造情感冲击。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp" }, { "index": 6, "content": "选择的性质:区分显易见的选择与真正的两难之境,强调在同等量或价值的欲望之间做出选择的重要性。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp" }, { "index": 7, "content": "场景分析的五步程序:确定冲突、标注开篇价值、将场景分解为节拍、标注结尾价值、概述节拍并标注转折点的位置。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp" }, { "index": 8, "content": "危机的设计:危机是人物的终极决定时刻,强调其紧张性和对故事发展的关键作用。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp" }, { "index": 9, "content": "高潮的定位与设计:高潮必须充满意义,从负面到正面的价值转变能够打动观众,结局则需提供情感满足与主题升华。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" } ], 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"score": 0.5559, "path": "/理念/情感" }, { "name": "标题", "score": 0.5441, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "情绪意境", "score": 0.5327, "path": "/表象/视觉/画面/后期/情绪意境" } ] }, { "scope_type": "substance", "value": "结局", "candidate": "结局", "link": "新建", "score": 0.639, "top": [ { "name": "生命终结", "score": 0.639, "path": "/理念/现象/生活状态/个人境遇/身心状态/生命终结" }, { "name": "标题", "score": 0.6051, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "战局结果", "score": 0.5965, "path": "/理念/知识/政治/军事安全/军事行动/战局结果" } ] }, { "scope_type": "form", "value": "五段式结构", "candidate": "五段式结构", "link": "新建", "score": 0.7157, "top": [ { "name": "分段结构", "score": 0.7157, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "对话结构", "score": 0.6706, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "结构编排", "score": 0.6489, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排" } ] }, { "scope_type": "intent", "value": "教学", "candidate": "教学", "link": "复用", "score": 0.9996, "top": [ { "name": "教学", "score": 0.9996, "path": "/信息传递/知识传递/教学" }, { "name": "知识传递", "score": 0.623, "path": "/信息传递/知识传递" }, { "name": "科普", "score": 0.5585, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "场景设计的四个要素", "业务阶段": [ "脚本" ], "出处": [ "卡片4" ], "概要": "场景由转折点、伏笔/分晓、情感动力和选择四个要素共同构成。", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "转折点", "item_desc": "制造惊奇和好奇心。", "作用域": [] }, { "item_name": "伏笔/分晓", "item_desc": "铺设知识层叠效果。", "作用域": [] }, { "item_name": "情感动力", "item_desc": "通过正面与负面价值交替制造情感体验。", "作用域": [] }, { "item_name": "选择", "item_desc": "展示人物在善恶之间的两难抉择。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "场景构成", "candidate": "场景构成", "link": "新建", "score": 0.7634, "top": [ { "name": "场景形象", "score": 0.7634, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "场景氛围", "score": 0.7527, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" }, { "name": "场景感悟", "score": 0.744, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" } ] }, { "scope_type": "substance", "value": "转折点", "candidate": "转折点", "link": "新建", "score": 0.71, "top": [ { "name": "历史转折", "score": 0.71, "path": "/理念/知识/历史/历史议题/历史转折" }, { "name": "战略转型", "score": 0.5861, "path": "/理念/知识/商业/运营策略/战略转型" }, { "name": "重大变局", "score": 0.5849, "path": "/理念/事件/政治事件/外交事件/重大变局" } ] }, { "scope_type": "substance", "value": "伏笔", "candidate": "伏笔", "link": "新建", "score": 0.5579, "top": [ { "name": "正文", "score": 0.5579, "path": "/表象/视觉/符号/文字符号/正文" }, { "name": "标题", "score": 0.552, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "表象", "score": 0.5496, "path": "/表象" } ] }, { "scope_type": "substance", "value": "分晓", "candidate": "分晓", "link": "新建", "score": 0.5314, "top": [ { "name": "俗语", "score": 0.5314, "path": "/理念/知识/文化/语言文字/俗语" }, { "name": "因果报应", "score": 0.5229, "path": "/理念/观念/个人观念/处世智慧/道德伦理/因果报应" }, { "name": "工分制", "score": 0.5172, "path": "/理念/知识/历史/历史文化/传统文化/工分制" } ] }, { "scope_type": "substance", "value": "情感动力", "candidate": "情感动力", "link": "新建", "score": 0.7885, "top": [ { "name": "情感", "score": 0.7885, "path": "/理念/情感" }, { "name": "情绪情感", "score": 0.7312, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" }, { "name": "情感体验", "score": 0.7193, "path": "/理念/观念/个人观念/人生感悟/内心感受/情感体验" } ] }, { "scope_type": "substance", "value": "选择", "candidate": "选择", "link": "新建", "score": 0.5832, "top": [ { "name": "方法", "score": 0.5832, "path": "/理念/方法" }, { "name": "标题", "score": 0.5674, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "价值取向", "score": 0.5673, "path": "/理念/观念/个人观念/处世智慧/价值取向" } ] }, { "scope_type": "form", "value": "四要素模型", "candidate": "四要素模型", "link": "新建", "score": 0.5478, "top": [ { "name": "规范框架", "score": 0.5478, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构/规范框架" }, { "name": "因果逻辑", "score": 0.5368, "path": "/架构/逻辑/叙事逻辑/因果逻辑" }, { "name": "辅助元素", "score": 0.5288, "path": "/呈现/视觉/视觉制作/构图编排/版面设计/辅助元素" } ] }, { "scope_type": "intent", "value": "教学", "candidate": "教学", "link": "复用", "score": 0.9997, "top": [ { "name": "教学", "score": 0.9997, "path": "/信息传递/知识传递/教学" }, { "name": "知识传递", "score": 0.6257, "path": "/信息传递/知识传递" }, { "name": "科普", "score": 0.5597, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "场景分析的五步程序", "business_stage": [ "脚本" ], "业务阶段": [ "脚本" ], "出处": [ "卡片7" ], "概要": "场景分析需按确定冲突、标注开篇价值、分解为节拍、标注结尾价值、概述节拍并标注转折点位置五步进行。", "kind": "序列", "维度拆分规则": null, "body": [ { "item_name": "确定冲突", "item_desc": "识别场景中核心对抗关系。", "作用域": [] }, { "item_name": "标注开篇价值", "item_desc": "标记场景起始时人物所处的价值状态(如安全/危险、希望/绝望等)。", "作用域": [] }, { "item_name": "将场景分解为节拍", "item_desc": "切分场景内最小有意义的动作单元。", "作用域": [] }, { "item_name": "标注结尾价值", "item_desc": "标记场景结束时价值状态的变化。", "作用域": [] }, { "item_name": "概述节拍并标注转折点的位置", "item_desc": "总结各节拍逻辑,并定位触发价值翻转的关键节拍。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "场景分析方法", "candidate": "场景分析方法", "link": "新建", "score": 0.6794, "top": [ { "name": "场景感悟", "score": 0.6794, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" }, { "name": "场景形象", "score": 0.679, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "场景氛围", "score": 0.6428, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" } ] }, { "scope_type": "substance", "value": "冲突", "candidate": "冲突", "link": "新建", "score": 0.8447, "top": [ { "name": "冲突对抗", "score": 0.8447, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.7933, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.693, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "substance", "value": "价值状态标注", "candidate": "价值状态标注", "link": "新建", "score": 0.7318, "top": [ { "name": "身份标注", "score": 0.7318, "path": "/表象/视觉/符号/文字符号/标注/身份标注" }, { "name": "标注", "score": 0.7248, "path": "/表象/视觉/符号/文字符号/标注" }, { "name": "地理标注", "score": 0.6505, "path": "/表象/视觉/符号/文字符号/标注/地理标注" } ] }, { "scope_type": "substance", "value": "节拍分解", "candidate": "节拍分解", "link": "新建", "score": 0.5567, "top": [ { "name": "改编歌曲", "score": 0.5567, "path": "/表象/声音/音乐/歌曲/改编歌曲" }, { "name": "歌曲", "score": 0.5499, "path": "/表象/声音/音乐/歌曲" }, { "name": "配乐", "score": 0.5432, "path": "/表象/声音/音乐/配乐" } ] }, { "scope_type": "substance", "value": "价值转变标注", "candidate": "价值转变标注", "link": "新建", "score": 0.7362, "top": [ { "name": "标注", "score": 0.7362, "path": "/表象/视觉/符号/文字符号/标注" }, { "name": "身份标注", "score": 0.6963, "path": "/表象/视觉/符号/文字符号/标注/身份标注" }, { "name": "价值导向", "score": 0.6502, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" } ] }, { "scope_type": "substance", "value": "转折点", "candidate": "转折点", "link": "新建", "score": 0.7099, "top": [ { "name": "历史转折", "score": 0.7099, "path": "/理念/知识/历史/历史议题/历史转折" }, { "name": "重大变局", "score": 0.5837, "path": "/理念/事件/政治事件/外交事件/重大变局" }, { "name": "战略转型", "score": 0.583, "path": "/理念/知识/商业/运营策略/战略转型" } ] }, { "scope_type": "form", "value": "五步程序", "candidate": "五步程序", "link": "新建", "score": 0.5493, "top": [ { "name": "流程递进", "score": 0.5493, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构/流程递进" }, { "name": "对话结构", "score": 0.5295, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "因果逻辑", "score": 0.5, "path": "/架构/逻辑/叙事逻辑/因果逻辑" } ] }, { "scope_type": "intent", "value": "教学", "candidate": "教学", "link": "复用", "score": 0.9997, "top": [ { "name": "教学", "score": 0.9997, "path": "/信息传递/知识传递/教学" }, { "name": "知识传递", "score": 0.6257, "path": "/信息传递/知识传递" }, { "name": "科普", "score": 0.5597, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "k4", "type": "why", "role": "主", "parent": null, "title": "情感转变与价值变化的关系", "业务阶段": [ "脚本" ], "出处": [ "卡片5" ], "阐述": "核心情感为快感和痛感,情感动力源于正面与负面价值的交替变化;价值转变是情感冲击的根源,通过价值状态的升降(如从希望跌入绝望、再升至顿悟)直接驱动观众情绪起伏。", "作用域": [ { "scope_type": "substance", "value": "情感动力", "candidate": "情感动力", "link": "新建", "score": 0.7885, "top": [ { "name": "情感", "score": 0.7885, "path": "/理念/情感" }, { "name": "情绪情感", "score": 0.7312, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" }, { "name": "情感体验", "score": 0.7193, "path": "/理念/观念/个人观念/人生感悟/内心感受/情感体验" } ] }, { "scope_type": "substance", "value": "价值变化", "candidate": "价值变化", "link": "新建", "score": 0.687, "top": [ { "name": "价值观念", "score": 0.687, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" }, { "name": "价值导向", "score": 0.6829, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值象征", "score": 0.6671, "path": "/理念/知识/思想/概念范畴/价值象征" } ] }, { "scope_type": "substance", "value": "快感", "candidate": "快感", "link": "新建", "score": 0.6308, "top": [ { "name": "情感", "score": 0.6308, "path": "/理念/情感" }, { "name": "情感体验", "score": 0.6237, "path": "/理念/观念/个人观念/人生感悟/内心感受/情感体验" }, { "name": "情绪情感", "score": 0.5735, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" } ] }, { "scope_type": "substance", "value": "痛感", "candidate": "痛感", "link": "新建", "score": 0.5673, "top": [ { "name": "痛点问题", "score": 0.5673, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "情感", "score": 0.5642, "path": "/理念/情感" }, { "name": "情感体验", "score": 0.5403, "path": "/理念/观念/个人观念/人生感悟/内心感受/情感体验" } ] }, { "scope_type": "feeling", "value": "情绪起伏", "candidate": "情绪起伏", "link": "新建", "score": 0.6499, "top": [ { "name": "情绪处境共鸣", "score": 0.6499, "path": "/情感/同感/情绪处境共鸣" }, { "name": "情感", "score": 0.6375, "path": "/情感" }, { "name": "共情", "score": 0.5626, "path": "/情感/共情" } ] }, { "scope_type": "effect", "value": "情感驱动", "candidate": "情感驱动", "link": "新建", "score": 0.7435, "top": [ { "name": "情感动员", "score": 0.7435, "path": "/表达/互动引导/情感连接/情感动员" }, { "name": "情感连接", "score": 0.7271, "path": "/表达/互动引导/情感连接" }, { "name": "情感强化", "score": 0.7198, "path": "/表达/信息传达/传达手法/强调突出/情感强化" } ] }, { "scope_type": "effect", "value": "价值翻转", "candidate": "价值翻转", "link": "新建", "score": 0.693, "top": [ { "name": "价值升华", "score": 0.693, "path": "/结构/叙事推进/收束归纳/闭环收束/价值升华" }, { "name": "价值肯定", "score": 0.6718, "path": "/表达/论证说理/分析论证/论证评判/肯定论证/价值肯定" }, { "name": "价值建构", "score": 0.6517, "path": "/表达/论证说理/提炼升华/价值建构" } ] }, { "scope_type": "intent", "value": "解释原理", "candidate": "解释原理", "link": "新建", "score": 0.5736, "top": [ { "name": "解读", "score": 0.5736, "path": "/信息传递/知识传递/解读" }, { "name": "科普", "score": 0.5413, "path": "/信息传递/知识传递/科普" }, { "name": "分析", "score": 0.5272, "path": "/信息传递/知识传递/分析" } ] } ] }, { "id": "k5", "type": "why", "role": "主", "parent": null, "title": "选择的性质与两难之境", "业务阶段": [ "脚本" ], "出处": [ "卡片6" ], "阐述": "真正的选择不是显而易见的优劣判断,而是在同等量或同等价值的欲望之间做出不可兼得的抉择;这种两难之境迫使人物暴露本质,是揭示性格与主题的核心机制。", "作用域": [ { "scope_type": "substance", "value": "两难抉择", "candidate": "两难抉择", "link": "新建", "score": 0.6293, "top": [ { "name": "苦难困境", "score": 0.6293, "path": "/理念/现象/生活状态/个人境遇/身心状态/苦难困境" }, { "name": "困境生存", "score": 0.6003, "path": "/理念/现象/生活状态/困境生存" }, { "name": "博弈策略", "score": 0.558, "path": "/理念/知识/政治/国际政治/国际博弈/博弈策略" } ] }, { "scope_type": "substance", "value": "同等价值欲望", "candidate": "同等价值欲望", "link": "新建", "score": 0.6034, "top": [ { "name": "价值观念", "score": 0.6034, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" }, { "name": "价值取向", "score": 0.5878, "path": "/理念/观念/个人观念/处世智慧/价值取向" }, { "name": "价值思辨", "score": 0.585, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨" } ] }, { "scope_type": "substance", "value": "不可兼得性", "candidate": "不可兼得性", "link": "新建", "score": 0.5502, "top": [ { "name": "对立关系", "score": 0.5502, "path": "/理念/知识/思想/概念范畴/关系结构/对立关系" }, { "name": "利益矛盾", "score": 0.5492, "path": "/理念/现象/社会问题/民生生活/利益矛盾" }, { "name": "博弈思想", "score": 0.5474, "path": "/理念/知识/思想/思想理论/博弈思想" } ] }, { "scope_type": "substance", "value": "人物本质揭示", "candidate": "人物本质揭示", "link": "新建", "score": 0.6657, "top": [ { "name": "本质特征", "score": 0.6657, "path": "/理念/知识/思想/概念范畴/性质属性/本质特征" }, { "name": "人物形象", "score": 0.6647, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物特征", "score": 0.6501, "path": "/表象/视觉/实体/人物/人物特征" } ] }, { "scope_type": "substance", "value": "性格暴露机制", "candidate": "性格暴露机制", "link": "新建", "score": 0.5642, "top": [ { "name": "生理机制", "score": 0.5642, "path": "/理念/知识/身心科学/健康养生/身体健康/生理机制" }, { "name": "标准机制", "score": 0.5399, "path": "/理念/知识/思想/标准机制" }, { "name": "心理认知", "score": 0.5266, "path": "/理念/知识/身心科学/心理认知" } ] }, { "scope_type": "substance", "value": "主题揭示机制", "candidate": "主题揭示机制", "link": "新建", "score": 0.6004, "top": [ { "name": "标准机制", "score": 0.6004, "path": "/理念/知识/思想/标准机制" }, { "name": "色彩主题", "score": 0.5693, "path": "/表象/视觉/画面/色彩/色彩主题" }, { "name": "生理机制", "score": 0.554, "path": "/理念/知识/身心科学/健康养生/身体健康/生理机制" } ] }, { "scope_type": "effect", "value": "本质暴露", "candidate": "本质暴露", "link": "新建", "score": 0.7492, "top": [ { "name": "真相本质", "score": 0.7492, "path": "/表达/论证说理/分析论证/揭示溯因/真相本质" }, { "name": "揭示溯因", "score": 0.5825, "path": "/表达/论证说理/分析论证/揭示溯因" }, { "name": "深度展开", "score": 0.5516, "path": "/表达/信息传达/传达手法/信息呈现/陈列展示/深度展开" } ] }, { "scope_type": "effect", "value": "主题强化", "candidate": "主题强化", "link": "新建", "score": 0.7126, "top": [ { "name": "情感强化", "score": 0.7126, "path": "/表达/信息传达/传达手法/强调突出/情感强化" }, { "name": "主题意义升华", "score": 0.661, "path": "/表达/论证说理/提炼升华/升华深化/主题意义升华" }, { "name": "论证强化", "score": 0.6519, "path": "/表达/论证说理/分析论证/论证评判/肯定论证/论证强化" } ] }, { "scope_type": "intent", "value": "解释原理", "candidate": "解释原理", "link": "新建", "score": 0.5736, "top": [ { "name": "解读", "score": 0.5736, "path": "/信息传递/知识传递/解读" }, { "name": "科普", "score": 0.5413, "path": "/信息传递/知识传递/科普" }, { "name": "分析", "score": 0.5272, "path": "/信息传递/知识传递/分析" } ] } ] }, { "id": "k6", "type": "how", "role": "主", "parent": null, "title": "场景分析法", "purpose": "完成一个场景的结构与情感价值诊断", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "待分析的单个场景文本或影像片段", "directive": "确定该场景中人物之间的核心对抗关系。例:『识别场景中核心对抗关系。』", "output": "明确的冲突定义(如‘主角 vs 自我怀疑’或‘主角 vs 反派设下的陷阱’)", "出处": [ "卡片7" ], "创作阶段": "结构", "动作": "确定冲突", "作用域": [ { "scope_type": "substance", "value": "核心对抗关系", "candidate": "核心对抗关系", "link": "新建", "score": 0.705, "top": [ { "name": "冲突对抗", "score": 0.705, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "对立关系", "score": 0.6956, "path": "/理念/知识/思想/概念范畴/关系结构/对立关系" }, { "name": "关系互动", "score": 0.6146, "path": "/表象/视觉/行为/人际互动/关系行为/关系互动" } ] }, { "scope_type": "form", "value": "冲突识别步骤", "candidate": "冲突识别步骤", "link": "新建", "score": 0.6662, "top": [ { "name": "冲突", "score": 0.6662, "path": "/架构/叙事/叙事技法/戏剧张力/冲突" }, { "name": "价值冲突", "score": 0.6254, "path": "/架构/叙事/叙事技法/戏剧张力/冲突/价值冲突" }, { "name": "冲突对立", "score": 0.5972, "path": "/架构/修辞/语调风格/强硬对抗/冲突对立" } ] }, { "scope_type": "effect", "value": "冲突确定", "candidate": "冲突确定", "link": "新建", "score": 0.6883, "top": [ { "name": "矛盾冲突", "score": 0.6883, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "地位确认", "score": 0.5445, "path": "/表达/论证说理/分析论证/论证评判/定性确立/地位确认" }, { "name": "解决方案", "score": 0.5382, "path": "/表达/论证说理/解决方案" } ] }, { "scope_type": "intent", "value": "教学", "candidate": "教学", "link": "复用", "score": 0.9996, "top": [ { "name": "教学", "score": 0.9996, "path": "/信息传递/知识传递/教学" }, { "name": "知识传递", "score": 0.6254, "path": "/信息传递/知识传递" }, { "name": "科普", "score": 0.5609, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "s2", "input": "← s1 的〈明确的冲突定义〉", "directive": "标注场景起始时人物所处的价值状态(如安全/危险、希望/绝望等)。例:『标记场景起始时人物所处的价值状态(如安全/危险、希望/绝望等)。』", "output": "开篇价值标签(如‘希望→中性’)", "出处": [ "卡片7" ], "创作阶段": "结构", "动作": "标注开篇价值", "作用域": [ { "scope_type": "substance", "value": "价值状态", "candidate": "价值状态", "link": "新建", "score": 0.7285, "top": [ { "name": "价值导向", "score": 0.7285, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值观念", "score": 0.7272, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" }, { "name": "价值象征", "score": 0.7102, "path": "/理念/知识/思想/概念范畴/价值象征" } ] }, { "scope_type": "substance", "value": "安全", "candidate": "安全", "link": "新建", "score": 0.7826, "top": [ { "name": "安全防护", "score": 0.7826, "path": "/理念/方法/生活技巧/安全防护" }, { "name": "安全防护", "score": 0.7826, "path": "/理念/知识/政治/军事安全/国防安保/安全防护" }, { "name": "国家安全", "score": 0.7347, "path": "/理念/知识/公共管理/公共安全/国家安全" } ] }, { "scope_type": "substance", "value": "危险", "candidate": "危险", "link": "新建", "score": 0.5785, "top": [ { "name": "自然灾害", "score": 0.5785, "path": "/理念/事件/自然事件/自然灾害" }, { "name": "安全防护", "score": 0.5653, "path": "/理念/知识/政治/军事安全/国防安保/安全防护" }, { "name": "安全防护", "score": 0.5653, "path": "/理念/方法/生活技巧/安全防护" } ] }, { "scope_type": "substance", "value": "希望", "candidate": "希望", "link": "新建", "score": 0.5705, "top": [ { "name": "思想", "score": 0.5705, "path": "/理念/知识/思想" }, { "name": "情感", "score": 0.5613, "path": "/理念/情感" }, { "name": "人生意义", "score": 0.5564, "path": "/理念/观念/个人观念/人生感悟/人生议题/人生意义" } ] }, { "scope_type": "substance", "value": "绝望", "candidate": "绝望", "link": "新建", "score": 0.6158, "top": [ { "name": "苦难困境", "score": 0.6158, "path": "/理念/现象/生活状态/个人境遇/身心状态/苦难困境" }, { "name": "悲伤怀旧", "score": 0.5762, "path": "/表象/视觉/画面/后期/情绪意境/悲伤怀旧" }, { "name": "生命终结", "score": 0.5753, "path": "/理念/现象/生活状态/个人境遇/身心状态/生命终结" } ] }, { "scope_type": "form", "value": "价值标注步骤", "candidate": "价值标注步骤", "link": "新建", "score": 0.6846, "top": [ { "name": "标注图示", "score": 0.6846, "path": "/呈现/视觉/视觉制作/构图编排/版面设计/标注图示" }, { "name": "价值塑造", "score": 0.5924, "path": "/架构/策略/认知引导/话语影响/立场引导/价值塑造" }, { "name": "价值冲突", "score": 0.5217, "path": "/架构/叙事/叙事技法/戏剧张力/冲突/价值冲突" } ] }, { "scope_type": "effect", "value": "开篇价值标注", "candidate": "开篇价值标注", "link": "新建", "score": 0.691, "top": [ { "name": "开篇引入", "score": 0.691, "path": "/结构/叙事推进/开篇引入" }, { "name": "视觉开篇", "score": 0.6745, "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇" }, { "name": "价值肯定", "score": 0.6334, "path": "/表达/论证说理/分析论证/论证评判/肯定论证/价值肯定" } ] }, { "scope_type": "intent", "value": "教学", "candidate": "教学", "link": "复用", "score": 0.9995, "top": [ { "name": "教学", "score": 0.9995, "path": "/信息传递/知识传递/教学" }, { "name": "知识传递", "score": 0.6262, "path": "/信息传递/知识传递" }, { "name": "科普", "score": 0.56, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "s3", "input": "← s2 的〈开篇价值标签〉", "directive": "将场景切分为最小有意义的动作单元(节拍)。例:『切分场景内最小有意义的动作单元。』", "output": "节拍序列列表(含每个节拍的简述)", "出处": [ "卡片7" ], "创作阶段": "结构", "动作": "分解为节拍", "作用域": [ { "scope_type": "substance", "value": "节拍", "candidate": "节拍", "link": "新建", "score": 0.629, "top": [ { "name": "音乐", "score": 0.629, "path": "/表象/声音/音乐" }, { "name": "歌曲", "score": 0.6252, "path": "/表象/声音/音乐/歌曲" }, { "name": "配乐", "score": 0.6184, "path": "/表象/声音/音乐/配乐" } ] }, { "scope_type": "substance", "value": "动作单元", "candidate": "动作单元", "link": "新建", "score": 0.6784, "top": [ { "name": "动作姿态", "score": 0.6784, "path": "/表象/视觉/行为/表演行为/舞蹈/动作姿态" }, { "name": "作战行动", "score": 0.587, "path": "/理念/知识/政治/军事安全/军事行动/作战行动" }, { "name": "表演形态", "score": 0.5756, "path": "/表象/视觉/行为/表演行为/杂技/表演形态" } ] }, { "scope_type": "form", "value": "节拍分解步骤", "candidate": "节拍分解步骤", "link": "新建", "score": 0.5951, "top": [ { "name": "节奏控制", "score": 0.5951, "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/节奏控制" }, { "name": "节奏韵律", "score": 0.5728, "path": "/架构/修辞/修辞意象/句式辞格/韵律句式/节奏韵律" }, { "name": "节奏特征", "score": 0.5659, "path": "/呈现/听觉/配乐/节奏特征" } ] }, { "scope_type": "effect", "value": "节拍切分", "candidate": "节拍切分", "link": "新建", "score": 0.6149, "top": [ { "name": "推进节奏", "score": 0.6149, "path": "/结构/叙事推进/推进节奏" }, { "name": "视角转换", "score": 0.5203, "path": "/结构/叙事推进/承接转换/视角转换" }, { "name": "叙事推进节点", "score": 0.5197, "path": "/结构/叙事推进/叙事推进节点" } ] }, { "scope_type": "intent", "value": "教学", "candidate": "教学", "link": "复用", "score": 0.9995, "top": [ { "name": "教学", "score": 0.9995, "path": "/信息传递/知识传递/教学" }, { "name": "知识传递", "score": 0.6254, "path": "/信息传递/知识传递" }, { "name": "科普", "score": 0.5581, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "s4", "input": "← s3 的〈节拍序列列表(含每个节拍的简述)〉", "directive": "标记场景结束时价值状态的变化。例:『标记场景结束时价值状态的变化。』", "output": "结尾价值标签(如‘希望→绝望’)及价值转变方向", "出处": [ "卡片7" ], "创作阶段": "结构", "动作": "标注结尾价值", "作用域": [ { "scope_type": "substance", "value": "价值转变", "candidate": "价值转变", "link": "新建", "score": 0.7406, "top": [ { "name": "价值观念", "score": 0.7406, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" }, { "name": "价值导向", "score": 0.7309, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值观反思", "score": 0.7117, "path": "/理念/现象/社会问题/文化精神/价值观反思" } ] }, { "scope_type": "form", "value": "结尾价值标注步骤", "candidate": "结尾价值标注步骤", "link": "新建", "score": 0.5868, "top": [ { "name": "标注图示", "score": 0.5868, "path": "/呈现/视觉/视觉制作/构图编排/版面设计/标注图示" }, { "name": "价值塑造", "score": 0.534, "path": "/架构/策略/认知引导/话语影响/立场引导/价值塑造" }, { "name": "节点锚定", "score": 0.4928, "path": "/架构/叙事/叙事组织/脉络铺排/时间组织/节点锚定" } ] }, { "scope_type": "effect", "value": "价值转变标注", "candidate": "价值转变标注", "link": "新建", "score": 0.6436, "top": [ { "name": "价值升华", "score": 0.6436, "path": "/结构/叙事推进/收束归纳/闭环收束/价值升华" }, { "name": "价值肯定", "score": 0.6355, "path": "/表达/论证说理/分析论证/论证评判/肯定论证/价值肯定" }, { "name": "价值建构", "score": 0.6153, "path": "/表达/论证说理/提炼升华/价值建构" } ] }, { "scope_type": "intent", "value": "教学", "candidate": "教学", "link": "复用", "score": 0.9996, "top": [ { "name": "教学", "score": 0.9996, "path": "/信息传递/知识传递/教学" }, { "name": "知识传递", "score": 0.6247, "path": "/信息传递/知识传递" }, { "name": "科普", "score": 0.5588, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "s5", "input": "← s4 的〈结尾价值标签及价值转变方向〉", "directive": "总结各节拍逻辑,并定位触发价值翻转的关键节拍。例:『总结各节拍逻辑,并定位触发价值翻转的关键节拍。』", "output": "节拍概述文档(含转折点位置标注)", "出处": [ "卡片7" ], "创作阶段": "结构", "动作": "概述节拍并标注转折点", "作用域": [ { "scope_type": "substance", "value": "节拍逻辑", "candidate": "节拍逻辑", "link": "新建", "score": 0.6366, "top": [ { "name": "应用逻辑", "score": 0.6366, "path": "/理念/知识/思想/逻辑原理/应用逻辑" }, { "name": "逻辑原理", "score": 0.626, "path": "/理念/知识/思想/逻辑原理" }, { "name": "逻辑异常", "score": 0.5963, "path": "/理念/知识/思想/逻辑原理/逻辑异常" } ] }, { "scope_type": "substance", "value": "转折点位置", "candidate": "转折点位置", "link": "新建", "score": 0.5865, "top": [ { "name": "历史转折", "score": 0.5865, "path": "/理念/知识/历史/历史议题/历史转折" }, { "name": "观念立场", "score": 0.5318, "path": "/理念/知识/思想/概念范畴/认知思辨/观念立场" }, { "name": "特殊时点", "score": 0.5302, "path": "/表象/视觉/时间/时段/特殊时点" } ] }, { "scope_type": "form", "value": "节拍概述", "candidate": "节拍概述", "link": "新建", "score": 0.6286, "top": [ { "name": "节奏特征", "score": 0.6286, "path": "/呈现/听觉/配乐/节奏特征" }, { "name": "节奏控制", "score": 0.6232, "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/节奏控制" }, { "name": "节奏韵律", "score": 0.5859, "path": "/架构/修辞/修辞意象/句式辞格/韵律句式/节奏韵律" } ] }, { "scope_type": "form", "value": "定位步骤", "candidate": "定位步骤", "link": "新建", "score": 0.6224, "top": [ { "name": "草根定位", "score": 0.6224, "path": "/架构/叙事/叙事格调/平实亲近/草根定位" }, { "name": "指令引导", "score": 0.5687, "path": "/架构/策略/互动方式/受众互动/指令引导" }, { "name": "立场引导", "score": 0.5659, "path": "/架构/策略/认知引导/话语影响/立场引导" } ] }, { "scope_type": "effect", "value": "转折点", "candidate": "转折点", "link": "新建", "score": 0.7728, "top": [ { "name": "转折变化", "score": 0.7728, "path": "/结构/叙事推进/承接转换/转折变化" }, { "name": "视角转换", "score": 0.6052, "path": "/结构/叙事推进/承接转换/视角转换" }, { "name": "叙事推进节点", "score": 0.5908, "path": "/结构/叙事推进/叙事推进节点" } ] }, { "scope_type": "effect", "value": "节拍逻辑概括", "candidate": "节拍逻辑概括", "link": "新建", "score": 0.5697, "top": [ { "name": "逻辑架构", "score": 0.5697, "path": "/表达/论证说理/证据支撑/逻辑推演/逻辑架构" }, { "name": "逻辑铺垫", "score": 0.5481, "path": "/结构/叙事推进/铺垫准备/逻辑铺垫" }, { "name": "概括叙述", "score": 0.5419, "path": "/表达/信息传达/传达深度/概括叙述" } ] }, { "scope_type": "intent", "value": "教学", "candidate": "教学", "link": "复用", "score": 0.9996, "top": [ { "name": "教学", "score": 0.9996, "path": "/信息传递/知识传递/教学" }, { "name": "知识传递", "score": 0.623, "path": "/信息传递/知识传递" }, { "name": "科普", "score": 0.5585, "path": "/信息传递/知识传递/科普" } ] } ] } ], "dropped": [] }, { "id": "k7", "type": "what", "role": "组件", "parent": { "how_id": "k6", "step": 1 }, "title": "冲突类型", "业务阶段": [ "脚本" ], "出处": [ "卡片3" ], "概要": "冲突是人物面对对抗力量时产生的张力,可表现为简单型(单一线性对抗)或复杂型(多线交织、内外叠加)。", "kind": "子集", "维度拆分规则": "冲突结构复杂度", "body": [ { "item_name": "简单型冲突", "item_desc": "单一线性对抗,如主角与单一反派的直接较量。", "作用域": [] }, { "item_name": "复杂型冲突", "item_desc": "多线交织、内外叠加,如主角同时应对外部威胁、内心挣扎与人际关系崩解。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "冲突类型", "candidate": "冲突类型", "link": "新建", "score": 0.7586, "top": [ { "name": "冲突对抗", "score": 0.7586, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "关系类型", "score": 0.7154, "path": "/理念/知识/思想/概念范畴/关系结构/关系类型" }, { "name": "战争冲突", "score": 0.7149, "path": "/理念/事件/政治事件/战争冲突" } ] }, { "scope_type": "substance", "value": "简单型冲突", "candidate": "简单型冲突", "link": "新建", "score": 0.6835, "top": [ { "name": "冲突对抗", "score": 0.6835, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6234, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.5827, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "substance", "value": "复杂型冲突", "candidate": "复杂型冲突", "link": "新建", "score": 0.6864, "top": [ { "name": "冲突对抗", "score": 0.6864, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6426, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.6207, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "substance", "value": "单一线性对抗", "candidate": "单一线性对抗", "link": "新建", "score": 0.59, "top": [ { "name": "冲突对抗", "score": 0.59, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "单色系", "score": 0.5282, "path": "/表象/视觉/画面特征/色彩表现/具体色彩/单色系" }, { "name": "力量对比", "score": 0.5129, "path": "/理念/知识/政治/国际政治/国际博弈/力量对比" } ] }, { "scope_type": "substance", "value": "多线交织", "candidate": "多线交织", "link": "新建", "score": 0.53, "top": [ { "name": "交通道路", "score": 0.53, "path": "/表象/视觉/空间/空间场所/城乡空间/交通道路" }, { "name": "组合色", "score": 0.5113, "path": "/表象/视觉/画面特征/色彩表现/具体色彩/组合色" }, { "name": "云景", "score": 0.5097, "path": "/表象/视觉/空间/空间环境/天空天体/云景" } ] }, { "scope_type": "substance", "value": "内外叠加", "candidate": "内外叠加", "link": "新建", "score": 0.5392, "top": [ { "name": "组合色", "score": 0.5392, "path": "/表象/视觉/画面特征/色彩表现/具体色彩/组合色" }, { "name": "后期", "score": 0.5016, "path": "/表象/视觉/画面/后期" }, { "name": "标题", "score": 0.4828, "path": "/表象/视觉/符号/文字符号/标题" } ] }, { "scope_type": "form", "value": "冲突结构复杂度分类", "candidate": "冲突结构复杂度分类", "link": "新建", "score": 0.6388, "top": [ { "name": "冲突", "score": 0.6388, "path": "/架构/叙事/叙事技法/戏剧张力/冲突" }, { "name": "冲突对立", "score": 0.6152, "path": "/架构/修辞/语调风格/强硬对抗/冲突对立" }, { "name": "价值冲突", "score": 0.6071, "path": "/架构/叙事/叙事技法/戏剧张力/冲突/价值冲突" } ] }, { "scope_type": "intent", "value": "教学", "candidate": "教学", "link": "复用", "score": 1.0, "top": [ { "name": "教学", "score": 1.0, "path": "/信息传递/知识传递/教学" }, { "name": "知识传递", "score": 0.6253, "path": "/信息传递/知识传递" }, { "name": "科普", "score": 0.561, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "k8", "type": "what", "role": "组件", "parent": { "how_id": "k6", "step": 5 }, "title": "转折点特征", "业务阶段": [ "脚本" ], "出处": [ "卡片4" ], "概要": "转折点是场景中制造惊奇和好奇心的关键节拍。", "kind": "子集", "维度拆分规则": "功能导向", "body": [ { "item_name": "惊奇型转折点", "item_desc": "通过意外信息、反常行为或突发变故打破观众预期。", "作用域": [] }, { "item_name": "好奇心型转折点", "item_desc": "通过埋设未解疑问、隐藏动机或延迟揭示激发持续关注。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "转折点类型", "candidate": "转折点类型", "link": "新建", "score": 0.6446, "top": [ { "name": "关系类型", "score": 0.6446, "path": "/理念/知识/思想/概念范畴/关系结构/关系类型" }, { "name": "技巧类型", "score": 0.6342, "path": "/表象/视觉/行为/表演行为/杂技/技巧类型" }, { "name": "知识类型", "score": 0.6186, "path": "/理念/知识/思想/知识类型" } ] }, { "scope_type": "substance", "value": "惊奇型转折点", "candidate": "惊奇型转折点", "link": "新建", "score": 0.6354, "top": [ { "name": "惊异反应", "score": 0.6354, "path": "/表象/视觉/行为/人际互动/反应回应/惊异反应" }, { "name": "历史转折", "score": 0.5551, "path": "/理念/知识/历史/历史议题/历史转折" }, { "name": "神秘奇幻", "score": 0.5215, "path": "/表象/视觉/画面/后期/情绪意境/神秘奇幻" } ] }, { "scope_type": "substance", "value": "好奇心型转折点", "candidate": "好奇心型转折点", "link": "新建", "score": 0.5411, "top": [ { "name": "战略转型", "score": 0.5411, "path": "/理念/知识/商业/运营策略/战略转型" }, { "name": "场景感悟", "score": 0.5237, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" }, { "name": "科技事件", "score": 0.5235, "path": "/理念/事件/科技事件" } ] }, { "scope_type": "substance", "value": "意外信息", "candidate": "意外信息", "link": "新建", "score": 0.5561, "top": [ { "name": "惊异反应", "score": 0.5561, "path": "/表象/视觉/行为/人际互动/反应回应/惊异反应" }, { "name": "标题", "score": 0.5555, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "趣闻轶事", "score": 0.5552, "path": "/理念/事件/社会事件/人物故事/趣闻轶事" } ] }, { "scope_type": "substance", "value": "反常行为", "candidate": "反常行为", "link": "新建", "score": 0.683, "top": [ { "name": "行为", "score": 0.683, "path": "/表象/视觉/行为" }, { "name": "异常超自然", "score": 0.6675, "path": "/理念/知识/思想/概念范畴/性质属性/异常超自然" }, { "name": "表演行为", "score": 0.635, "path": "/表象/视觉/行为/表演行为" } ] }, { "scope_type": "substance", "value": "突发变故", "candidate": "突发变故", "link": "新建", "score": 0.6019, "top": [ { "name": "重大变局", "score": 0.6019, "path": "/理念/事件/政治事件/外交事件/重大变局" }, { "name": "苦难困境", "score": 0.571, "path": "/理念/现象/生活状态/个人境遇/身心状态/苦难困境" }, { "name": "职业变动", "score": 0.5651, "path": "/表象/视觉/行为/日常活动/职场劳作/职业变动" } ] }, { "scope_type": "substance", "value": "未解疑问", "candidate": "未解疑问", "link": "新建", "score": 0.559, "top": [ { "name": "标题", "score": 0.559, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "历史解读", "score": 0.5545, "path": "/理念/知识/历史/历史知识形态/历史解读" }, { "name": "玄学神秘", "score": 0.5381, "path": "/理念/知识/思想/思想理论/玄学神秘" } ] }, { "scope_type": "substance", "value": "隐藏动机", "candidate": "隐藏动机", "link": "新建", "score": 0.5413, "top": [ { "name": "利益关系", "score": 0.5413, "path": "/理念/知识/政治/国际政治/国际博弈/利益关系" }, { "name": "反间谍", "score": 0.5339, "path": "/理念/知识/政治/军事安全/国防安保/反间谍" }, { "name": "表象", "score": 0.5281, "path": "/表象" } ] }, { "scope_type": "substance", "value": "延迟揭示", "candidate": "延迟揭示", "link": "新建", "score": 0.5223, "top": [ { "name": "时间过程", "score": 0.5223, "path": "/理念/知识/思想/概念范畴/时间过程" }, { "name": "表象", "score": 0.5219, "path": "/表象" }, { "name": "惊异反应", "score": 0.5217, "path": "/表象/视觉/行为/人际互动/反应回应/惊异反应" } ] }, { "scope_type": "form", "value": "功能导向分类", "candidate": "功能导向分类", "link": "新建", "score": 0.6542, "top": [ { "name": "主题导向", "score": 0.6542, "path": "/架构/策略/互动方式/号召动员/呼吁号召/主题导向" }, { "name": "功能排比", "score": 0.652, "path": "/架构/修辞/修辞意象/句式辞格/排比句式/功能排比" }, { "name": "情感功能", "score": 0.6249, "path": "/架构/策略/情感调动/情感激发/情感渲染/情感功能" } ] }, { "scope_type": "effect", "value": "预期打破", "candidate": "预期打破", "link": "新建", "score": 0.5211, "top": [ { "name": "展望延伸", "score": 0.5211, "path": "/结构/叙事推进/收束归纳/展望延伸" }, { "name": "转折变化", "score": 0.4971, "path": "/结构/叙事推进/承接转换/转折变化" }, { "name": "正式宣告", "score": 0.4836, "path": "/表达/信息传达/传达手法/信息呈现/正式宣告" } ] }, { "scope_type": "effect", "value": "关注激发", "candidate": "关注激发", "link": "新建", "score": 0.7279, "top": [ { "name": "动机激发", "score": 0.7279, "path": "/表达/信息传达/传达手法/强调突出/动机激发" }, { "name": "吸引关注", "score": 0.6679, "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注" }, { "name": "吸引关注", "score": 0.6675, "path": "/表达/互动引导/吸引关注" } ] }, { "scope_type": "intent", "value": "教学", "candidate": "教学", "link": "复用", "score": 0.9995, "top": [ { "name": "教学", "score": 0.9995, "path": "/信息传递/知识传递/教学" }, { "name": "知识传递", "score": 0.6241, "path": "/信息传递/知识传递" }, { "name": "科普", "score": 0.5571, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "k9", "type": "why", "role": "组件", "parent": { "how_id": "k6", "step": 4 }, "title": "价值转变的情感驱动原理", "业务阶段": [ "脚本" ], "出处": [ "卡片5" ], "阐述": "情感动力源于正面与负面价值的交替变化;价值转变是情感冲击的根源,通过价值状态的升降(如从希望跌入绝望、再升至顿悟)直接驱动观众情绪起伏。", "作用域": [ { "scope_type": "substance", "value": "价值转变", "candidate": "价值转变", "link": "新建", "score": 0.7402, "top": [ { "name": "价值观念", "score": 0.7402, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" }, { "name": "价值导向", "score": 0.7288, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值观反思", "score": 0.71, "path": "/理念/现象/社会问题/文化精神/价值观反思" } ] }, { "scope_type": "substance", "value": "正面价值", "candidate": "正面价值", "link": "新建", "score": 0.699, "top": [ { "name": "价值导向", "score": 0.699, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "健康价值", "score": 0.6889, "path": "/理念/观念/个人观念/人生感悟/人生态度/健康价值" }, { "name": "价值观念", "score": 0.6791, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" } ] }, { "scope_type": "substance", "value": "负面价值", "candidate": "负面价值", "link": "新建", "score": 0.6654, "top": [ { "name": "价值导向", "score": 0.6654, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值观念", "score": 0.6611, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" }, { "name": "价值象征", "score": 0.6361, "path": "/理念/知识/思想/概念范畴/价值象征" } ] }, { "scope_type": "substance", "value": "价值升降", "candidate": "价值升降", "link": "新建", "score": 0.667, "top": [ { "name": "价值导向", "score": 0.667, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值象征", "score": 0.6563, "path": "/理念/知识/思想/概念范畴/价值象征" }, { "name": "价值观念", "score": 0.6516, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" } ] }, { "scope_type": "substance", "value": "希望", "candidate": "希望", "link": "新建", "score": 0.5705, "top": [ { "name": "思想", "score": 0.5705, "path": "/理念/知识/思想" }, { "name": "情感", "score": 0.5597, "path": "/理念/情感" }, { "name": "人生意义", "score": 0.5559, "path": "/理念/观念/个人观念/人生感悟/人生议题/人生意义" } ] }, { "scope_type": "substance", "value": "绝望", "candidate": "绝望", "link": "新建", "score": 0.6144, "top": [ { "name": "苦难困境", "score": 0.6144, "path": "/理念/现象/生活状态/个人境遇/身心状态/苦难困境" }, { "name": "生命终结", "score": 0.5737, "path": "/理念/现象/生活状态/个人境遇/身心状态/生命终结" }, { "name": "悲伤怀旧", "score": 0.5734, "path": "/表象/视觉/画面/后期/情绪意境/悲伤怀旧" } ] }, { "scope_type": "substance", "value": "顿悟", "candidate": "顿悟", "link": "新建", "score": 0.6448, "top": [ { "name": "人生感悟", "score": 0.6448, "path": "/理念/观念/个人观念/人生感悟" }, { "name": "场景感悟", "score": 0.6312, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" }, { "name": "内省沉思", "score": 0.6307, "path": "/表象/视觉/画面/后期/情绪意境/内省沉思" } ] }, { "scope_type": "feeling", "value": "情绪起伏", "candidate": "情绪起伏", "link": "新建", "score": 0.6502, "top": [ { "name": "情绪处境共鸣", "score": 0.6502, "path": "/情感/同感/情绪处境共鸣" }, { "name": "情感", "score": 0.6376, "path": "/情感" }, { "name": "共情", "score": 0.563, "path": "/情感/共情" } ] }, { "scope_type": "effect", "value": "情感驱动", "candidate": "情感驱动", "link": "新建", "score": 0.7459, "top": [ { "name": "情感动员", "score": 0.7459, "path": "/表达/互动引导/情感连接/情感动员" }, { "name": "情感连接", "score": 0.7259, "path": "/表达/互动引导/情感连接" }, { "name": "情感强化", "score": 0.7197, "path": "/表达/信息传达/传达手法/强调突出/情感强化" } ] }, { "scope_type": "effect", "value": "价值翻转", "candidate": "价值翻转", "link": "新建", "score": 0.6942, "top": [ { "name": "价值升华", "score": 0.6942, "path": "/结构/叙事推进/收束归纳/闭环收束/价值升华" }, { "name": "价值肯定", "score": 0.6736, "path": "/表达/论证说理/分析论证/论证评判/肯定论证/价值肯定" }, { "name": "价值建构", "score": 0.6529, "path": "/表达/论证说理/提炼升华/价值建构" } ] }, { "scope_type": "intent", "value": "解释原理", "candidate": "解释原理", "link": "新建", "score": 0.5868, "top": [ { "name": "解读", "score": 0.5868, "path": "/信息传递/知识传递/解读" }, { "name": "科普", "score": 0.5569, "path": "/信息传递/知识传递/科普" }, { "name": "分析", "score": 0.54, "path": "/信息传递/知识传递/分析" } ] } ] } ] }, { "post_id": "67e4bdf50000000006028a59", "source_id": "xhs_67e4bdf50000000006028a59", "title": "只要学会这几样,写短视频脚本真的不难❗️", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" ] }, "cards": [ { "index": 1, "content": "短视频脚本写作流程:\n- 确定选题:明确主题,围绕主题讲故事。\n- 搭建框架:包括人物、场景、事件、镜头号排序。\n- 细节完善:涵盖拍摄场景、画面内容、景别、角度、构图、运镜、字幕、音乐与音效、时长控制。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp" }, { "index": 2, "content": "脚本构思三步骤:\n1. 开门见山点名主题,提出疑问戳痛点,激起用户好奇。\n2. 掘出方法解决用户痛点,讲述故事制造起伏,握出观点引发共鸣,介绍产品激发购买欲望。\n3. 抛出后续问题引发互动,总结内容升华主题,提前引出下期内容激发关注,利用互动寻找下一个选题。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp" }, { "index": 3, "content": "分镜头脚本公式与黄金结构:\n- 公式包括:引起共鸣、引发好奇、引发互动、干货输出、综合热点。\n- 黄金结构三要素:\n - 引子:视觉冲击或创意开场设计。\n - 内容主题:简单情节有起伏,平衡深度与趣味性,合理节奏变化,信息量通俗易懂。\n - 结尾:制造情感共鸣,留下深刻印象,明确行动号召。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp" }, { "index": 4, "content": "常用拍摄构图技巧:\n- 水平线构图:适用于广阔场景,给人宽广稳定和谐感。\n- 对角线构图:利用对角线吸引注意力,适用于短视频合成。\n- 中心构图:主体突出清晰,达到左右平衡效果。\n- 框式构图:引导观众关注画框内部场景,产生窥视感。\n- 九宫格构图:将画面分为九格,交叉点为兴趣中心,排列主体更醒目。\n- 三分法构图:将画面纵横各分成三部分,简化复杂画面构成。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "短视频脚本写作流程", "purpose": "写出一条完整短视频脚本", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "创作需求(如平台调性、目标人群、传播目标)", "directive": "明确拍摄主题,围绕主题开展故事。例:『确定选题:明确拍摄主题,围绕主题开展故事。』", "output": "〈选题锚点〉", "出处": [ "卡片1" ], "创作阶段": "定向", "动作": "定主题", "作用域": [ { "scope_type": "substance", "value": "创作需求", "candidate": "创作需求", "link": "新建", "score": 0.5641, "top": [ { "name": "标题", "score": 0.5641, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "场景形象", "score": 0.564, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "场景氛围", "score": 0.56, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" } ] }, { "scope_type": "substance", "value": "拍摄主题", "candidate": "拍摄主题", "link": "新建", "score": 0.5997, "top": [ { "name": "色彩主题", "score": 0.5997, "path": "/表象/视觉/画面/色彩/色彩主题" }, { "name": "构图", "score": 0.5789, "path": "/表象/视觉/画面/构图" }, { "name": "镜头", "score": 0.5225, "path": "/表象/视觉/画面/镜头" } ] }, { "scope_type": "form", "value": "主题锚定", "candidate": "主题锚定", "link": "新建", "score": 0.7833, "top": [ { "name": "节点锚定", "score": 0.7833, "path": "/架构/叙事/叙事组织/脉络铺排/时间组织/节点锚定" }, { "name": "主题导向", "score": 0.7167, "path": "/架构/策略/互动方式/号召动员/呼吁号召/主题导向" }, { "name": "基调设定", "score": 0.5908, "path": "/架构/策略/情感调动/情感激发/情绪基调/基调设定" } ] }, { "scope_type": "effect", "value": "选题聚焦", "candidate": "选题聚焦", "link": "新建", "score": 0.6098, "top": [ { "name": "回归聚焦", "score": 0.6098, "path": "/结构/叙事推进/收束归纳/回归聚焦" }, { "name": "点题明旨", "score": 0.5457, "path": "/结构/叙事推进/开篇引入/直述开篇/点题明旨" }, { "name": "主题意义升华", "score": 0.5453, "path": "/表达/论证说理/提炼升华/升华深化/主题意义升华" } ] }, { "scope_type": "intent", "value": "明确方向", "candidate": "明确方向", "link": "新建", "score": 0.5045, "top": [ { "name": "行为引导", "score": 0.5045, "path": "/行为引导" }, { "name": "警示", "score": 0.4603, "path": "/信息传递/事实呈现/警示" }, { "name": "引流", "score": 0.4566, "path": "/行为引导/传播/引流" } ] } ] }, { "id": "s2", "input": "← s1 的〈选题锚点〉", "directive": "搭建框架,包括人物(出镜人员、形象)、场景(室内/室外)、事件(故事内容)、镜头顺序(剧情起承转合)。例:『搭建框架:包括人物、场景、事件、镜头号排序。』", "output": "〈四维框架〉", "出处": [ "卡片1" ], "创作阶段": "构思", "动作": "搭四维框架", "作用域": [ { "scope_type": "substance", "value": "人物", "candidate": "人物", "link": "复用", "score": 0.9996, "top": [ { "name": "人物", "score": 0.9996, "path": "/表象/视觉/实体/人物" }, { "name": "人物形象", "score": 0.8257, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物故事", "score": 0.7855, "path": "/理念/事件/社会事件/人物故事" } ] }, { "scope_type": "substance", "value": "场景", "candidate": "场景", "link": "新建", "score": 0.833, "top": [ { "name": "场景形象", "score": 0.833, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "场景氛围", "score": 0.8237, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" }, { "name": "场景感悟", "score": 0.795, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" } ] }, { "scope_type": "substance", "value": "事件", "candidate": "事件", "link": "复用", "score": 0.9996, "top": [ { "name": "事件", "score": 0.9996, "path": "/理念/事件" }, { "name": "社会事件", "score": 0.7904, "path": "/理念/事件/社会事件" }, { "name": "文化事件", "score": 0.7652, "path": "/理念/事件/文化事件" } ] }, { "scope_type": "substance", "value": "镜头顺序", "candidate": "镜头顺序", "link": "新建", "score": 0.7452, "top": [ { "name": "镜头", "score": 0.7452, "path": "/表象/视觉/画面/镜头" }, { "name": "构图", "score": 0.5443, "path": "/表象/视觉/画面/构图" }, { "name": "标题", "score": 0.5362, "path": "/表象/视觉/符号/文字符号/标题" } ] }, { "scope_type": "form", "value": "四维框架搭建", "candidate": "四维框架搭建", "link": "新建", "score": 0.616, "top": [ { "name": "规范框架", "score": 0.616, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构/规范框架" }, { "name": "框架类型", "score": 0.5918, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排/框架类型" }, { "name": "架构", "score": 0.5899, "path": "/架构" } ] }, { "scope_type": "effect", "value": "结构化组织", "candidate": "结构化组织", "link": "新建", "score": 0.6877, "top": [ { "name": "结构", "score": 0.6877, "path": "/结构" }, { "name": "单元组织", "score": 0.6675, "path": "/结构/结构模式/单元组织" }, { "name": "结构导航", "score": 0.6611, "path": "/结构/叙事推进/开篇引入/直述开篇/结构导航" } ] }, { "scope_type": "intent", "value": "构建叙事骨架", "candidate": "构建叙事骨架", "link": "新建", "score": 0.4943, "top": [ { "name": "事实呈现", "score": 0.4943, "path": "/信息传递/事实呈现" }, { "name": "行为引导", "score": 0.4566, "path": "/行为引导" }, { "name": "解读", "score": 0.4495, "path": "/信息传递/知识传递/解读" } ] } ] }, { "id": "s3", "input": "← s2 的〈四维框架〉", "directive": "细节完善:构思每个镜头的画面感;使用远景、全景、中景、近景、特写切换,结合平拍、仰拍、俯拍、侧拍等角度;运用推、拉、摇、移等运镜手法;设计台词/旁白、字幕(普通/特效)、音乐与音效;控制时长(长视频15秒左右,开头10-15秒展开重点;短视频3秒左右,3-5秒内快速呈现主题)。例:『细节完善:涵盖拍摄场景、画面内容、景别、角度、构图、运镜、字幕、音乐与音效、时长控制。』", "output": "〈完整分镜头脚本〉", "出处": [ "卡片1" ], "创作阶段": "结构", "动作": "填细节要素", "作用域": [ { "scope_type": "substance", "value": "画面感", "candidate": "画面感", "link": "新建", "score": 0.81, "top": [ { "name": "画面", "score": 0.81, "path": "/表象/视觉/画面" }, { "name": "影像质感", "score": 0.6419, "path": "/表象/视觉/画面/后期/材质质感/影像质感" }, { "name": "场景感悟", "score": 0.622, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" } ] }, { "scope_type": "substance", "value": "景别", "candidate": "景别", "link": "新建", "score": 0.6414, "top": [ { "name": "构图", "score": 0.6414, "path": "/表象/视觉/画面/构图" }, { "name": "镜头", "score": 0.6343, "path": "/表象/视觉/画面/镜头" }, { "name": "画面", "score": 0.5942, "path": "/表象/视觉/画面" } ] }, { "scope_type": "substance", "value": "拍摄角度", "candidate": "拍摄角度", "link": "新建", "score": 0.6387, "top": [ { "name": "构图", "score": 0.6387, "path": "/表象/视觉/画面/构图" }, { "name": "镜头", "score": 0.5935, "path": "/表象/视觉/画面/镜头" }, { "name": "光影效果", "score": 0.5522, "path": "/表象/视觉/画面/光影/光影效果" } ] }, { "scope_type": "substance", "value": "运镜手法", "candidate": "运镜手法", "link": "新建", "score": 0.5998, "top": [ { "name": "镜头", "score": 0.5998, "path": "/表象/视觉/画面/镜头" }, { "name": "构图", "score": 0.5803, "path": "/表象/视觉/画面/构图" }, { "name": "光影效果", "score": 0.5761, "path": "/表象/视觉/画面/光影/光影效果" } ] }, { "scope_type": "substance", "value": "台词", "candidate": "台词", "link": "新建", "score": 0.6903, "top": [ { "name": "影视对白", "score": 0.6903, "path": "/表象/视觉/符号/文字符号/正文/影视对白" }, { "name": "字幕", "score": 0.6645, "path": "/表象/视觉/符号/文字符号/字幕" }, { "name": "歌词唱词", "score": 0.651, "path": "/表象/视觉/符号/文字符号/正文/歌词唱词" } ] }, { "scope_type": "substance", "value": "旁白解说", "candidate": "旁白", "link": "复用", "score": 0.9004, "top": [ { "name": "旁白解说", "score": 0.9004, "path": "/表象/声音/语音/配音/旁白解说" }, { "name": "字幕", "score": 0.6725, "path": "/表象/视觉/符号/文字符号/字幕" }, { "name": "配音", "score": 0.6666, "path": "/表象/声音/语音/配音" } ] }, { "scope_type": "substance", "value": "字幕", "candidate": "字幕", "link": "复用", "score": 0.999, "top": [ { "name": "字幕", "score": 0.999, "path": "/表象/视觉/符号/文字符号/字幕" }, { "name": "说明字幕", "score": 0.843, "path": "/表象/视觉/符号/文字符号/字幕/说明字幕" }, { "name": "强调字幕", "score": 0.8031, "path": "/表象/视觉/符号/文字符号/字幕/强调字幕" } ] }, { "scope_type": "substance", "value": "音乐", "candidate": "音乐", "link": "复用", "score": 0.9995, "top": [ { "name": "音乐", "score": 0.9995, "path": "/表象/声音/音乐" }, { "name": "歌曲", "score": 0.7771, "path": "/表象/声音/音乐/歌曲" }, { "name": "配乐", "score": 0.6982, "path": "/表象/声音/音乐/配乐" } ] }, { "scope_type": "substance", "value": "音效", "candidate": "音效", "link": "新建", "score": 0.8621, "top": [ { "name": "制作音效", "score": 0.8621, "path": "/表象/声音/环境音/制作音效" }, { "name": "声音", "score": 0.7343, "path": "/表象/声音" }, { "name": "环境音", "score": 0.7215, "path": "/表象/声音/环境音" } ] }, { "scope_type": "substance", "value": "时长控制", "candidate": "时长控制", "link": "新建", "score": 0.7416, "top": [ { "name": "具体时长", "score": 0.7416, "path": "/表象/视觉/时间/时段/时间跨度/具体时长" }, { "name": "时段", "score": 0.6347, "path": "/表象/视觉/时间/时段" }, { "name": "时间", "score": 0.5847, "path": "/表象/视觉/时间" } ] }, { "scope_type": "form", "value": "分镜头脚本细化", "candidate": "分镜头脚本细化", "link": "新建", "score": 0.6452, "top": [ { "name": "细节化叙事", "score": 0.6452, "path": "/架构/叙事/叙事技法/基础技法/细节化叙事" }, { "name": "细节描绘", "score": 0.5831, "path": "/架构/修辞/描写刻画/细节描绘" }, { "name": "精细刻画", "score": 0.583, "path": "/架构/修辞/描写刻画/细节描绘/精细刻画" } ] }, { "scope_type": "form", "value": "多模态协同设计", "candidate": "多模态协同设计", "link": "新建", "score": 0.5907, "top": [ { "name": "三维建模合成", "score": 0.5907, "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成" }, { "name": "互动协作", "score": 0.568, "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄主体/互动协作" }, { "name": "多色配色", "score": 0.5661, "path": "/呈现/视觉/视觉制作/色彩调性/配色组合/多色配色" } ] }, { "scope_type": "effect", "value": "视听节奏控制", "candidate": "视听节奏控制", "link": "新建", "score": 0.6075, "top": [ { "name": "推进节奏", "score": 0.6075, "path": "/结构/叙事推进/推进节奏" }, { "name": "视觉开篇", "score": 0.5751, "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇" }, { "name": "叙事推进", "score": 0.5496, "path": "/结构/叙事推进" } ] }, { "scope_type": "effect", "value": "信息密度调控", "candidate": "信息密度调控", "link": "新建", "score": 0.6146, "top": [ { "name": "信息呈现", "score": 0.6146, "path": "/表达/信息传达/传达手法/信息呈现" }, { "name": "信息传达", "score": 0.5897, "path": "/表达/信息传达" }, { "name": "闭环收束", "score": 0.5205, "path": "/结构/叙事推进/收束归纳/闭环收束" } ] }, { "scope_type": "intent", "value": "生成可执行脚本", "candidate": "生成可执行脚本", "link": "新建", "score": 0.4009, "top": [ { "name": "行为引导", "score": 0.4009, "path": "/行为引导" }, { "name": "裂变", "score": 0.389, "path": "/行为引导/裂变" }, { "name": "转发", "score": 0.3873, "path": "/行为引导/传播/转发" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "短视频脚本黄金结构三要素", "business_stage": [ "脚本" ], "出处": [ "卡片3" ], "概要": "短视频脚本由引子、内容主题、结尾三部分构成,共同形成高传播性结构。", "kind": "序列", "维度拆分规则": null, "body": [ { "item_name": "引子", "item_desc": "视觉冲击或创意开场设计,吸引眼球。", "作用域": [] }, { "item_name": "内容主题", "item_desc": "简单情节有起伏,平衡深度与趣味性,合理节奏变化,信息量通俗易懂。", "作用域": [] }, { "item_name": "结尾", "item_desc": "制造情感共鸣,留下深刻印象,并明确行动号召。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "引子", "candidate": "引子", "link": "新建", "score": 0.663, "top": [ { "name": "正文", "score": 0.663, "path": "/表象/视觉/符号/文字符号/正文" }, { "name": "标题", "score": 0.6416, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "引导字幕", "score": 0.6197, "path": "/表象/视觉/符号/文字符号/字幕/引导字幕" } ] }, { "scope_type": "substance", "value": "内容主题", "candidate": "内容主题", "link": "新建", "score": 0.6777, "top": [ { "name": "色彩主题", "score": 0.6777, "path": "/表象/视觉/画面/色彩/色彩主题" }, { "name": "标题", "score": 0.6371, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "正文", "score": 0.6314, "path": "/表象/视觉/符号/文字符号/正文" } ] }, { "scope_type": "substance", "value": "结尾", "candidate": "结尾", "link": "新建", "score": 0.6445, "top": [ { "name": "标题", "score": 0.6445, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "生命终结", "score": 0.6189, "path": "/理念/现象/生活状态/个人境遇/身心状态/生命终结" }, { "name": "正文", "score": 0.6084, "path": "/表象/视觉/符号/文字符号/正文" } ] }, { "scope_type": "form", "value": "三段式结构", "candidate": "三段式结构", "link": "新建", "score": 0.7589, "top": [ { "name": "分段结构", "score": 0.7589, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "对话结构", "score": 0.7048, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "结构编排", "score": 0.6823, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排" } ] }, { "scope_type": "effect", "value": "注意力抢占", "candidate": "注意力抢占", "link": "新建", "score": 0.6272, "top": [ { "name": "吸引关注", "score": 0.6272, "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注" }, { "name": "吸引关注", "score": 0.6263, "path": "/表达/互动引导/吸引关注" }, { "name": "强调突出", "score": 0.5615, "path": "/表达/信息传达/传达手法/强调突出" } ] }, { "scope_type": "effect", "value": "认知负荷平衡", "candidate": "认知负荷平衡", "link": "新建", "score": 0.532, "top": [ { "name": "叙事闭合", "score": 0.532, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "动机激发", "score": 0.5158, "path": "/表达/信息传达/传达手法/强调突出/动机激发" }, { "name": "内容转换", "score": 0.506, "path": "/结构/叙事推进/承接转换/内容转换" } ] }, { "scope_type": "effect", "value": "行为驱动", "candidate": "行为驱动", "link": "新建", "score": 0.6662, "top": [ { "name": "行动引导", "score": 0.6662, "path": "/表达/互动引导/行动引导" }, { "name": "行为刻画", "score": 0.6569, "path": "/表达/形象塑造/行为刻画" }, { "name": "动机驱力", "score": 0.6037, "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/动机驱力" } ] }, { "scope_type": "intent", "value": "提升传播性", "candidate": "提升传播性", "link": "新建", "score": 0.6789, "top": [ { "name": "传播", "score": 0.6789, "path": "/信息传递/信息扩散/传播" }, { "name": "信息扩散", "score": 0.5898, "path": "/信息传递/信息扩散" }, { "name": "商业推广", "score": 0.5586, "path": "/行为引导/商业推广" } ] } ], "业务阶段": [] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "分镜头脚本五公式", "business_stage": [ "脚本" ], "出处": [ "卡片3" ], "概要": "五类可复用的分镜头启动逻辑,用于触发用户不同心理反应。", "kind": "子集", "维度拆分规则": "触发心理机制", "body": [ { "item_name": "引起共鸣", "item_desc": "人物+状态+情感宣泄。", "作用域": [] }, { "item_name": "引发好奇", "item_desc": "描述时间/观点+留出悬念。", "作用域": [] }, { "item_name": "引发互动", "item_desc": "主题+情景+问句。", "作用域": [] }, { "item_name": "干货输出", "item_desc": "情景+怎么做+事件。", "作用域": [] }, { "item_name": "综合热点", "item_desc": "热点头条+新颖角度。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "人物", "candidate": "人物", "link": "复用", "score": 1.0, "top": [ { "name": "人物", "score": 1.0, "path": "/表象/视觉/实体/人物" }, { "name": "人物形象", "score": 0.8241, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物故事", "score": 0.7848, "path": "/理念/事件/社会事件/人物故事" } ] }, { "scope_type": "substance", "value": "状态", "candidate": "状态", "link": "新建", "score": 0.7617, "top": [ { "name": "生活状态", "score": 0.7617, "path": "/理念/现象/生活状态/个人境遇/生活状态" }, { "name": "生活状态", "score": 0.7615, "path": "/理念/现象/生活状态" }, { "name": "身心状态", "score": 0.6925, "path": "/理念/现象/生活状态/个人境遇/身心状态" } ] }, { "scope_type": "substance", "value": "情感宣泄", "candidate": "情感宣泄", "link": "新建", "score": 0.7898, "top": [ { "name": "情感表达", "score": 0.7898, "path": "/表象/视觉/行为/人际互动/表达沟通/情感表达" }, { "name": "情绪情感", "score": 0.7244, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" }, { "name": "情感", "score": 0.7235, "path": "/理念/情感" } ] }, { "scope_type": "substance", "value": "时间", "candidate": "时间", "link": "复用", "score": 0.9993, "top": [ { "name": "时间", "score": 0.9993, "path": "/表象/视觉/时间" }, { "name": "时间过程", "score": 0.7472, "path": "/理念/知识/思想/概念范畴/时间过程" }, { "name": "日期时间", "score": 0.709, "path": "/表象/视觉/符号/文字符号/标注/日期时间" } ] }, { "scope_type": "substance", "value": "观点", "candidate": "观点", "link": "新建", "score": 0.8461, "top": [ { "name": "观点表达", "score": 0.8461, "path": "/理念/观念/个人观念/人生感悟/观点表达" }, { "name": "观念", "score": 0.745, "path": "/理念/观念" }, { "name": "对日观点", "score": 0.7096, "path": "/理念/观念/社会观念/时政评议/国际关系/对日观点" } ] }, { "scope_type": "substance", "value": "悬念", "candidate": "悬念", "link": "新建", "score": 0.5851, "top": [ { "name": "标题", "score": 0.5851, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "神秘奇幻", "score": 0.5774, "path": "/表象/视觉/画面/后期/情绪意境/神秘奇幻" }, { "name": "情绪意境", "score": 0.565, "path": "/表象/视觉/画面/后期/情绪意境" } ] }, { "scope_type": "substance", "value": "情景", "candidate": "情景", "link": "新建", "score": 0.7177, "top": [ { "name": "场景形象", "score": 0.7177, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "场景感悟", "score": 0.7032, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" }, { "name": "生活场景", "score": 0.6977, "path": "/表象/视觉/空间/空间场所/生活场景" } ] }, { "scope_type": "substance", "value": "问句", "candidate": "问句", "link": "新建", "score": 0.6048, "top": [ { "name": "标题", "score": 0.6048, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "语音", "score": 0.5679, "path": "/表象/声音/语音" }, { "name": "俗语", "score": 0.5677, "path": "/理念/知识/文化/语言文字/俗语" } ] }, { "scope_type": "substance", "value": "怎么做", "candidate": "怎么做", "link": "新建", "score": 0.6298, "top": [ { "name": "方法", "score": 0.6298, "path": "/理念/方法" }, { "name": "标题", "score": 0.5568, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "手工制作", "score": 0.549, "path": "/表象/视觉/行为/日常活动/居家生活/手工制作" } ] }, { "scope_type": "substance", "value": "事件", "candidate": "事件", "link": "复用", "score": 0.9996, "top": [ { "name": "事件", "score": 0.9996, "path": "/理念/事件" }, { "name": "社会事件", "score": 0.7904, "path": "/理念/事件/社会事件" }, { "name": "文化事件", "score": 0.7652, "path": "/理念/事件/文化事件" } ] }, { "scope_type": "substance", "value": "热点头条", "candidate": "热点头条", "link": "新建", "score": 0.6712, "top": [ { "name": "标题", "score": 0.6712, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "科技事件", "score": 0.6176, "path": "/理念/事件/科技事件" }, { "name": "反腐资讯", "score": 0.6168, "path": "/理念/知识/公共管理/政策法规/治理监督/反腐资讯" } ] }, { "scope_type": "substance", "value": "新颖角度", "candidate": "新颖角度", "link": "新建", "score": 0.5379, "top": [ { "name": "观点表达", "score": 0.5379, "path": "/理念/观念/个人观念/人生感悟/观点表达" }, { "name": "观念立场", "score": 0.5362, "path": "/理念/知识/思想/概念范畴/认知思辨/观念立场" }, { "name": "标题", "score": 0.5337, "path": "/表象/视觉/符号/文字符号/标题" } ] }, { "scope_type": "form", "value": "心理触发公式", "candidate": "心理触发公式", "link": "新建", "score": 0.5884, "top": [ { "name": "心理操控", "score": 0.5884, "path": "/架构/策略/认知引导/话语影响/话术策略/心理操控" }, { "name": "共鸣触发", "score": 0.5574, "path": "/架构/策略/情感调动/情感激发/共鸣触发" }, { "name": "情感激发", "score": 0.5161, "path": "/架构/策略/情感调动/情感激发" } ] }, { "scope_type": "effect", "value": "共鸣激发", "candidate": "共鸣激发", "link": "新建", "score": 0.774, "top": [ { "name": "情感共鸣", "score": 0.774, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "动机激发", "score": 0.673, "path": "/表达/信息传达/传达手法/强调突出/动机激发" }, { "name": "呼应回应", "score": 0.6097, "path": "/结构/叙事推进/承接转换/逻辑顺接/呼应回应" } ] }, { "scope_type": "effect", "value": "好奇驱动", "candidate": "好奇驱动", "link": "新建", "score": 0.6061, "top": [ { "name": "动机驱力", "score": 0.6061, "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/动机驱力" }, { "name": "动机激发", "score": 0.5555, "path": "/表达/信息传达/传达手法/强调突出/动机激发" }, { "name": "动态历程", "score": 0.5106, "path": "/表达/信息传达/传达手法/信息呈现/动态历程" } ] }, { "scope_type": "effect", "value": "互动引导", "candidate": "互动引导", "link": "复用", "score": 1.0, "top": [ { "name": "互动引导", "score": 1.0, "path": "/表达/互动引导" }, { "name": "行动引导", "score": 0.7549, "path": "/表达/互动引导/行动引导" }, { "name": "转化引导", "score": 0.7476, "path": "/表达/互动引导/行动引导/转化引导" } ] }, { "scope_type": "effect", "value": "干货传递", "candidate": "干货传递", "link": "新建", "score": 0.5713, "top": [ { "name": "传达深度", "score": 0.5713, "path": "/表达/信息传达/传达深度" }, { "name": "传播转化", "score": 0.554, "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化" }, { "name": "内容转换", "score": 0.5482, "path": "/结构/叙事推进/承接转换/内容转换" } ] }, { "scope_type": "effect", "value": "热点嫁接", "candidate": "热点嫁接", "link": "新建", "score": 0.4925, "top": [ { "name": "承接转换", "score": 0.4925, "path": "/结构/叙事推进/承接转换" }, { "name": "亲近连接", "score": 0.4613, "path": "/表达/互动引导/情感连接/亲近连接" }, { "name": "顺势承接", "score": 0.4612, "path": "/结构/叙事推进/承接转换/逻辑顺接/顺势承接" } ] }, { "scope_type": "intent", "value": "触发用户心理反应", "candidate": "触发用户心理反应", "link": "新建", "score": 0.5256, "top": [ { "name": "行为引导", "score": 0.5256, "path": "/行为引导" }, { "name": "情感抒发", "score": 0.4976, "path": "/情感联结/情感抒发" }, { "name": "情感联结", "score": 0.4735, "path": "/情感联结" } ] } ], "业务阶段": [] }, { "id": "k4", "type": "what", "role": "主", "parent": null, "title": "常用拍摄构图技巧", "business_stage": [ "脚本" ], "出处": [ "卡片4" ], "概要": "六种提升画面稳定性和吸引力的构图方法。", "kind": "子集", "维度拆分规则": "构图引导逻辑", "body": [ { "item_name": "水平线构图", "item_desc": "适用于广阔场景,给人宽广稳定和谐感。", "作用域": [] }, { "item_name": "对角线构图", "item_desc": "利用对角线吸引注意力,适用于短视频合成。", "作用域": [] }, { "item_name": "中心构图", "item_desc": "主体突出清晰,达到左右平衡效果。", "作用域": [] }, { "item_name": "框式构图", "item_desc": "引导观众关注画框内部场景,产生窥视感。", "作用域": [] }, { "item_name": "九宫格构图", "item_desc": "将画面分为九格,交叉点为兴趣中心,排列主体更醒目。", "作用域": [] }, { "item_name": "三分法构图", "item_desc": "将画面纵横各分成三部分,简化复杂画面构成。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "水平线构图", "candidate": "水平线构图", "link": "新建", "score": 0.7447, "top": [ { "name": "构图", "score": 0.7447, "path": "/表象/视觉/画面/构图" }, { "name": "光影", "score": 0.544, "path": "/表象/视觉/画面/光影" }, { "name": "光影效果", "score": 0.5313, "path": "/表象/视觉/画面/光影/光影效果" } ] }, { "scope_type": "substance", "value": "对角线构图", "candidate": "对角线构图", "link": "新建", "score": 0.7751, "top": [ { "name": "构图", "score": 0.7751, "path": "/表象/视觉/画面/构图" }, { "name": "色彩构成", "score": 0.5593, "path": "/表象/视觉/画面特征/色彩表现/色彩构成" }, { "name": "光影", "score": 0.5559, "path": "/表象/视觉/画面/光影" } ] }, { "scope_type": "substance", "value": "中心构图", "candidate": "中心构图", "link": "新建", "score": 0.8038, "top": [ { "name": "构图", "score": 0.8038, "path": "/表象/视觉/画面/构图" }, { "name": "色彩构成", "score": 0.5699, "path": "/表象/视觉/画面特征/色彩表现/色彩构成" }, { "name": "色彩饱和度", "score": 0.5445, "path": "/表象/视觉/画面/色彩/色彩饱和度" } ] }, { "scope_type": "substance", "value": "框式构图", "candidate": "框式构图", "link": "新建", "score": 0.7852, "top": [ { "name": "构图", "score": 0.7852, "path": "/表象/视觉/画面/构图" }, { "name": "边框纹饰", "score": 0.5696, "path": "/表象/视觉/符号/图案符号/抽象图案/边框纹饰" }, { "name": "光影", "score": 0.5595, "path": "/表象/视觉/画面/光影" } ] }, { "scope_type": "substance", "value": "九宫格构图", "candidate": "九宫格构图", "link": "新建", "score": 0.7871, "top": [ { "name": "构图", "score": 0.7871, "path": "/表象/视觉/画面/构图" }, { "name": "色彩构成", "score": 0.5542, "path": "/表象/视觉/画面特征/色彩表现/色彩构成" }, { "name": "光影", "score": 0.5535, "path": "/表象/视觉/画面/光影" } ] }, { "scope_type": "substance", "value": "三分法构图", "candidate": "三分法构图", "link": "新建", "score": 0.7994, "top": [ { "name": "构图", "score": 0.7994, "path": "/表象/视觉/画面/构图" }, { "name": "色彩构成", "score": 0.5816, "path": "/表象/视觉/画面特征/色彩表现/色彩构成" }, { "name": "光影", "score": 0.5714, "path": "/表象/视觉/画面/光影" } ] }, { "scope_type": "form", "value": "构图技巧", "candidate": "构图技巧", "link": "新建", "score": 0.8631, "top": [ { "name": "构图方式", "score": 0.8631, "path": "/呈现/视觉/视觉制作/构图编排/空间布局/构图方式" }, { "name": "构图编排", "score": 0.8211, "path": "/呈现/视觉/视觉制作/构图编排" }, { "name": "表达技巧", "score": 0.624, "path": "/呈现/听觉/语音/表达形式/风格化解说/表达技巧" } ] }, { "scope_type": "effect", "value": "视觉引导", "candidate": "视觉引导", "link": "新建", "score": 0.7324, "top": [ { "name": "行动引导", "score": 0.7324, "path": "/表达/互动引导/行动引导" }, { "name": "互动引导", "score": 0.722, "path": "/表达/互动引导" }, { "name": "视觉开篇", "score": 0.712, "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇" } ] }, { "scope_type": "effect", "value": "稳定感营造", "candidate": "稳定感营造", "link": "新建", "score": 0.696, "top": [ { "name": "氛围营造", "score": 0.696, "path": "/表达/氛围营造" }, { "name": "基调设定", "score": 0.5972, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "情感铺垫", "score": 0.5475, "path": "/结构/叙事推进/铺垫准备/情感铺垫" } ] }, { "scope_type": "effect", "value": "吸引力强化", "candidate": "吸引力强化", "link": "新建", "score": 0.738, "top": [ { "name": "情感强化", "score": 0.738, "path": "/表达/信息传达/传达手法/强调突出/情感强化" }, { "name": "强化收束", "score": 0.6559, "path": "/结构/叙事推进/收束归纳/强化收束" }, { "name": "论证强化", "score": 0.6241, "path": "/表达/论证说理/分析论证/论证评判/肯定论证/论证强化" } ] }, { "scope_type": "intent", "value": "提升画面表现力", "candidate": "提升画面表现力", "link": "新建", "score": 0.4548, "top": [ { "name": "事实呈现", "score": 0.4548, "path": "/信息传递/事实呈现" }, { "name": "情感抒发", "score": 0.4538, "path": "/情感联结/情感抒发" }, { "name": "种草推荐", "score": 0.4494, "path": "/行为引导/商业推广/种草推荐" } ] } ], "业务阶段": [] }, { "id": "k5", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 2 }, "title": "脚本四维框架构成", "business_stage": [ "脚本" ], "出处": [ "卡片1" ], "概要": "短视频脚本框架由人物、场景、事件、镜头顺序四个维度组成。", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "人物", "item_desc": "出镜人员、形象。", "作用域": [] }, { "item_name": "场景", "item_desc": "室内/室外。", "作用域": [] }, { "item_name": "事件", "item_desc": "故事内容。", "作用域": [] }, { "item_name": "镜头顺序", "item_desc": "剧情起承转合。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "人物", "candidate": "人物", "link": "复用", "score": 0.9996, "top": [ { "name": "人物", "score": 0.9996, "path": "/表象/视觉/实体/人物" }, { "name": "人物形象", "score": 0.825, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物故事", "score": 0.7838, "path": "/理念/事件/社会事件/人物故事" } ] }, { "scope_type": "substance", "value": "场景", "candidate": "场景", "link": "新建", "score": 0.8356, "top": [ { "name": "场景形象", "score": 0.8356, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "场景氛围", "score": 0.8271, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" }, { "name": "场景原声", "score": 0.7965, "path": "/表象/声音/环境音/场景原声" } ] }, { "scope_type": "substance", "value": "事件", "candidate": "事件", "link": "复用", "score": 0.9994, "top": [ { "name": "事件", "score": 0.9994, "path": "/理念/事件" }, { "name": "社会事件", "score": 0.7895, "path": "/理念/事件/社会事件" }, { "name": "文化事件", "score": 0.7649, "path": "/理念/事件/文化事件" } ] }, { "scope_type": "substance", "value": "镜头顺序", "candidate": "镜头顺序", "link": "新建", "score": 0.7407, "top": [ { "name": "镜头", "score": 0.7407, "path": "/表象/视觉/画面/镜头" }, { "name": "构图", "score": 0.5397, "path": "/表象/视觉/画面/构图" }, { "name": "标题", "score": 0.5393, "path": "/表象/视觉/符号/文字符号/标题" } ] }, { "scope_type": "form", "value": "四维框架", "candidate": "四维框架", "link": "新建", "score": 0.636, "top": [ { "name": "框架类型", "score": 0.636, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排/框架类型" }, { "name": "规范框架", "score": 0.6198, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构/规范框架" }, { "name": "架构", "score": 0.5412, "path": "/架构" } ] }, { "scope_type": "effect", "value": "要素完整性保障", "candidate": "要素完整性保障", "link": "新建", "score": 0.6557, "top": [ { "name": "要素引入", "score": 0.6557, "path": "/结构/叙事推进/承接转换/要素引入" }, { "name": "完善补充", "score": 0.5457, "path": "/表达/信息传达/传达深度/补充细化/完善补充" }, { "name": "逻辑架构", "score": 0.5328, "path": "/表达/论证说理/证据支撑/逻辑推演/逻辑架构" } ] }, { "scope_type": "intent", "value": "支撑脚本结构性", "candidate": "支撑脚本结构性", "link": "新建", "score": 0.4555, "top": [ { "name": "行为引导", "score": 0.4555, "path": "/行为引导" }, { "name": "事实呈现", "score": 0.4531, "path": "/信息传递/事实呈现" }, { "name": "解读", "score": 0.4231, "path": "/信息传递/知识传递/解读" } ] } ], "业务阶段": [] }, { "id": "k6", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 3 }, "title": "脚本细节要素清单", "business_stage": [ "脚本" ], "出处": [ "卡片1" ], "概要": "脚本细节层需覆盖画面内容、景别与角度、运镜、文字与音效、时长控制五大类。", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "画面内容", "item_desc": "构思每个镜头的画面感,确保连贯吸引注意力。", "作用域": [] }, { "item_name": "景别与角度", "item_desc": "使用远景、全景、中景、近景、特写切换,结合平拍、仰拍、俯拍、侧拍等角度丰富视觉体验。", "作用域": [] }, { "item_name": "运镜", "item_desc": "推、拉、摇、移等手法增加动态感。", "作用域": [] }, { "item_name": "文字与音效", "item_desc": "台词/旁白简洁有力;普通字幕用于讲解,特效字幕用于强调重点;根据内容选择适配音乐和音效,烘托氛围。", "作用域": [] }, { "item_name": "时长控制", "item_desc": "长视频维持15秒左右,利用开头10-15秒快速展开重点;短视频维持3秒左右,3-5秒内快速呈现主题。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "画面内容", "candidate": "画面内容", "link": "新建", "score": 0.8333, "top": [ { "name": "画面", "score": 0.8333, "path": "/表象/视觉/画面" }, { "name": "标题", "score": 0.6113, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "正文", "score": 0.575, "path": "/表象/视觉/符号/文字符号/正文" } ] }, { "scope_type": "substance", "value": "景别", "candidate": "景别", "link": "新建", "score": 0.6427, "top": [ { "name": "构图", "score": 0.6427, "path": "/表象/视觉/画面/构图" }, { "name": "镜头", "score": 0.6348, "path": "/表象/视觉/画面/镜头" }, { "name": "画面", "score": 0.5935, "path": "/表象/视觉/画面" } ] }, { "scope_type": "substance", "value": "角度", "candidate": "角度", "link": "新建", "score": 0.5674, "top": [ { "name": "时间", "score": 0.5674, "path": "/表象/视觉/时间" }, { "name": "阶段", "score": 0.556, "path": "/理念/知识/思想/概念范畴/时间过程/阶段" }, { "name": "几何形状", "score": 0.5475, "path": "/表象/视觉/符号/图案符号/抽象图案/几何形状" } ] }, { "scope_type": "substance", "value": "运镜", "candidate": "运镜", "link": "新建", "score": 0.6632, "top": [ { "name": "镜头", "score": 0.6632, "path": "/表象/视觉/画面/镜头" }, { "name": "构图", "score": 0.5982, "path": "/表象/视觉/画面/构图" }, { "name": "光影", "score": 0.5851, "path": "/表象/视觉/画面/光影" } ] }, { "scope_type": "substance", "value": "台词", "candidate": "台词", "link": "新建", "score": 0.6903, "top": [ { "name": "影视对白", "score": 0.6903, "path": "/表象/视觉/符号/文字符号/正文/影视对白" }, { "name": "字幕", "score": 0.6645, "path": "/表象/视觉/符号/文字符号/字幕" }, { "name": "歌词唱词", "score": 0.651, "path": "/表象/视觉/符号/文字符号/正文/歌词唱词" } ] }, { "scope_type": "substance", "value": "旁白", "candidate": "旁白", "link": "新建", "score": 0.8983, "top": [ { "name": "旁白解说", "score": 0.8983, "path": "/表象/声音/语音/配音/旁白解说" }, { "name": "字幕", "score": 0.6717, "path": "/表象/视觉/符号/文字符号/字幕" }, { "name": "配音", "score": 0.6663, "path": "/表象/声音/语音/配音" } ] }, { "scope_type": "substance", "value": "字幕", "candidate": "字幕", "link": "复用", "score": 1.0, "top": [ { "name": "字幕", "score": 1.0, "path": "/表象/视觉/符号/文字符号/字幕" }, { "name": "说明字幕", "score": 0.843, "path": "/表象/视觉/符号/文字符号/字幕/说明字幕" }, { "name": "强调字幕", "score": 0.8014, "path": "/表象/视觉/符号/文字符号/字幕/强调字幕" } ] }, { "scope_type": "substance", "value": "音乐", "candidate": "音乐", "link": "复用", "score": 0.9995, "top": [ { "name": "音乐", "score": 0.9995, "path": "/表象/声音/音乐" }, { "name": "歌曲", "score": 0.7771, "path": "/表象/声音/音乐/歌曲" }, { "name": "配乐", "score": 0.6982, "path": "/表象/声音/音乐/配乐" } ] }, { "scope_type": "substance", "value": "音效", "candidate": "音效", "link": "新建", "score": 0.8628, "top": [ { "name": "制作音效", "score": 0.8628, "path": "/表象/声音/环境音/制作音效" }, { "name": "声音", "score": 0.7359, "path": "/表象/声音" }, { "name": "环境音", "score": 0.7232, "path": "/表象/声音/环境音" } ] }, { "scope_type": "substance", "value": "时长控制", "candidate": "时长控制", "link": "新建", "score": 0.742, "top": [ { "name": "具体时长", "score": 0.742, "path": "/表象/视觉/时间/时段/时间跨度/具体时长" }, { "name": "时段", "score": 0.6345, "path": "/表象/视觉/时间/时段" }, { "name": "时间", "score": 0.5833, "path": "/表象/视觉/时间" } ] }, { "scope_type": "form", "value": "细节要素清单", "candidate": "细节要素清单", "link": "新建", "score": 0.6763, "top": [ { "name": "细节描绘", "score": 0.6763, "path": "/架构/修辞/描写刻画/细节描绘" }, { "name": "细节化叙事", "score": 0.6652, "path": "/架构/叙事/叙事技法/基础技法/细节化叙事" }, { "name": "条目列举", "score": 0.598, "path": "/架构/逻辑/信息编排逻辑/条目列举" } ] }, { "scope_type": "effect", "value": "连贯性保障", "candidate": "连贯性保障", "link": "新建", "score": 0.5484, "top": [ { "name": "逻辑顺接", "score": 0.5484, "path": "/结构/叙事推进/承接转换/逻辑顺接" }, { "name": "证据支撑", "score": 0.5343, "path": "/表达/论证说理/证据支撑" }, { "name": "平滑过渡", "score": 0.5158, "path": "/结构/叙事推进/承接转换/逻辑顺接/平滑过渡" } ] }, { "scope_type": "effect", "value": "动态感增强", "candidate": "动态感增强", "link": "新建", "score": 0.5919, "top": [ { "name": "动态历程", "score": 0.5919, "path": "/表达/信息传达/传达手法/信息呈现/动态历程" }, { "name": "叙事增色", "score": 0.5718, "path": "/表达/信息传达/传达深度/补充细化/叙事增色" }, { "name": "强调突出", "score": 0.5624, "path": "/表达/信息传达/传达手法/强调突出" } ] }, { "scope_type": "effect", "value": "氛围营造", "candidate": "氛围烘托", "link": "复用", "score": 0.9152, "top": [ { "name": "氛围营造", "score": 0.9152, "path": "/表达/氛围营造" }, { "name": "情感铺垫", "score": 0.6333, "path": "/结构/叙事推进/铺垫准备/情感铺垫" }, { "name": "场景描绘", "score": 0.5888, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘" } ] }, { "scope_type": "effect", "value": "重点强化", "candidate": "重点强化", "link": "新建", "score": 0.6714, "top": [ { "name": "情感强化", "score": 0.6714, "path": "/表达/信息传达/传达手法/强调突出/情感强化" }, { "name": "强调突出", "score": 0.6611, "path": "/表达/信息传达/传达手法/强调突出" }, { "name": "强化收束", "score": 0.6451, "path": "/结构/叙事推进/收束归纳/强化收束" } ] }, { "scope_type": "intent", "value": "实现精细化执行", "candidate": "实现精细化执行", "link": "新建", "score": 0.4902, "top": [ { "name": "裂变", "score": 0.4902, "path": "/行为引导/裂变" }, { "name": "行为引导", "score": 0.4845, "path": "/行为引导" }, { "name": "事实呈现", "score": 0.4641, "path": "/信息传递/事实呈现" } ] } ], "业务阶段": [] }, { "id": "k7", "type": "how", "role": "主", "parent": null, "title": "脚本构思三步骤", "purpose": "完成脚本核心叙事逻辑构建", "business_stage": [ "脚本" ], "steps": [ { "id": "s1", "input": "〈选题锚点〉", "directive": "开门见山点名主题,提出疑问戳痛点,激起用户好奇。", "output": "〈痛点触发段〉", "出处": [ "卡片2" ], "创作阶段": "构思", "动作": "戳痛点", "作用域": [ { "scope_type": "substance", "value": "选题锚点", "candidate": "选题锚点", "link": "新建", "score": 0.5929, "top": [ { "name": "痛点问题", "score": 0.5929, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "标题", "score": 0.5814, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "人生议题", "score": 0.5386, "path": "/理念/观念/个人观念/人生感悟/人生议题" } ] }, { "scope_type": "form", "value": "开门见山", "candidate": "开门见山", "link": "新建", "score": 0.5887, "top": [ { "name": "直白陈述", "score": 0.5887, "path": "/架构/修辞/语调风格/平实表达/直白陈述" }, { "name": "坦诚直率", "score": 0.5835, "path": "/架构/修辞/语调风格/平实表达/坦诚直率" }, { "name": "真相揭示", "score": 0.5402, "path": "/架构/叙事/叙事技法/戏剧张力/悬念/真相揭示" } ] }, { "scope_type": "form", "value": "痛点提问", "candidate": "痛点提问", "link": "新建", "score": 0.5938, "top": [ { "name": "问答句式", "score": 0.5938, "path": "/架构/修辞/修辞意象/句式辞格/问答句式" }, { "name": "引导话术", "score": 0.592, "path": "/架构/策略/认知引导/话语影响/话术策略/引导话术" }, { "name": "反问式", "score": 0.59, "path": "/架构/修辞/修辞意象/句式辞格/问答句式/反问式" } ] }, { "scope_type": "effect", "value": "注意力抢占", "candidate": "注意力抢占", "link": "新建", "score": 0.6259, "top": [ { "name": "吸引关注", "score": 0.6259, "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注" }, { "name": "吸引关注", "score": 0.6251, "path": "/表达/互动引导/吸引关注" }, { "name": "强调突出", "score": 0.5618, "path": "/表达/信息传达/传达手法/强调突出" } ] }, { "scope_type": "effect", "value": "好奇激发", "candidate": "好奇激发", "link": "新建", "score": 0.6804, "top": [ { "name": "动机激发", "score": 0.6804, "path": "/表达/信息传达/传达手法/强调突出/动机激发" }, { "name": "趣味互动", "score": 0.5387, "path": "/表达/互动引导/吸引关注/趣味互动" }, { "name": "互动引导", "score": 0.5227, "path": "/表达/互动引导" } ] }, { "scope_type": "intent", "value": "触发用户停留", "candidate": "触发用户停留", "link": "新建", "score": 0.4576, "top": [ { "name": "行为引导", "score": 0.4576, "path": "/行为引导" }, { "name": "粉丝互动", "score": 0.4484, "path": "/情感联结/关系维护/粉丝互动" }, { "name": "关系维护", "score": 0.4329, "path": "/情感联结/关系维护" } ] } ] }, { "id": "s2", "input": "← s1 的〈痛点触发段〉", "directive": "掘出方法解决用户痛点,讲述故事制造起伏,握出观点引发共鸣,介绍产品激发购买欲望。", "output": "〈解决方案段〉", "出处": [ "卡片2" ], "创作阶段": "结构", "动作": "建起伏", "作用域": [ { "scope_type": "substance", "value": "痛点解决方案", "candidate": "痛点解决方案", "link": "新建", "score": 0.8849, "top": [ { "name": "痛点问题", "score": 0.8849, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "商业模式", "score": 0.5747, "path": "/理念/知识/商业/运营策略/商业模式" }, { "name": "战略方案", "score": 0.5684, "path": "/理念/方法/军事谋略/战略运筹/战略方案" } ] }, { "scope_type": "substance", "value": "故事起伏", "candidate": "故事起伏", "link": "新建", "score": 0.6577, "top": [ { "name": "人物故事", "score": 0.6577, "path": "/理念/事件/社会事件/人物故事" }, { "name": "励志故事", "score": 0.616, "path": "/理念/事件/社会事件/人物故事/励志故事" }, { "name": "场景感悟", "score": 0.5778, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" } ] }, { "scope_type": "substance", "value": "观点共鸣", "candidate": "观点共鸣", "link": "新建", "score": 0.7722, "top": [ { "name": "观点表达", "score": 0.7722, "path": "/理念/观念/个人观念/人生感悟/观点表达" }, { "name": "时政观点表达", "score": 0.6806, "path": "/理念/观念/社会观念/时政评议/政策评论/时政观点表达" }, { "name": "对日观点", "score": 0.6377, "path": "/理念/观念/社会观念/时政评议/国际关系/对日观点" } ] }, { "scope_type": "substance", "value": "产品激发", "candidate": "产品激发", "link": "新建", "score": 0.6501, "top": [ { "name": "产品特征", "score": 0.6501, "path": "/理念/知识/商业/产品服务/产品特征" }, { "name": "产品服务", "score": 0.6403, "path": "/理念/知识/商业/产品服务" }, { "name": "产品矩阵", "score": 0.6053, "path": "/理念/知识/商业/产品服务/产品矩阵" } ] }, { "scope_type": "form", "value": "问题-解决-升华结构", "candidate": "问题-解决-升华结构", "link": "新建", "score": 0.5976, "top": [ { "name": "升华感召", "score": 0.5976, "path": "/架构/策略/情感调动/情感激发/升华感召" }, { "name": "励志奋斗升华", "score": 0.588, "path": "/架构/策略/情感调动/情感激发/升华感召/励志奋斗升华" }, { "name": "对话结构", "score": 0.5839, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" } ] }, { "scope_type": "effect", "value": "信任建立", "candidate": "信任建立", "link": "新建", "score": 0.6094, "top": [ { "name": "情感连接", "score": 0.6094, "path": "/表达/互动引导/情感连接" }, { "name": "情感共鸣", "score": 0.5585, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "形象塑造", "score": 0.5582, "path": "/表达/形象塑造" } ] }, { "scope_type": "effect", "value": "情绪牵引", "candidate": "情绪牵引", "link": "新建", "score": 0.6708, "top": [ { "name": "情感张力", "score": 0.6708, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "情感收束", "score": 0.6703, "path": "/结构/叙事推进/收束归纳/情感收束" }, { "name": "情感共鸣", "score": 0.6658, "path": "/表达/互动引导/情感连接/情感共鸣" } ] }, { "scope_type": "effect", "value": "购买欲激发", "candidate": "购买欲激发", "link": "新建", "score": 0.6684, "top": [ { "name": "动机激发", "score": 0.6684, "path": "/表达/信息传达/传达手法/强调突出/动机激发" }, { "name": "动机驱力", "score": 0.5589, "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/动机驱力" }, { "name": "情感共鸣", "score": 0.5577, "path": "/表达/互动引导/情感连接/情感共鸣" } ] }, { "scope_type": "intent", "value": "促成转化意向", "candidate": "促成转化意向", "link": "新建", "score": 0.5514, "top": [ { "name": "商业推广", "score": 0.5514, "path": "/行为引导/商业推广" }, { "name": "行为引导", "score": 0.5222, "path": "/行为引导" }, { "name": "裂变", "score": 0.5107, "path": "/行为引导/裂变" } ] } ] }, { "id": "s3", "input": "← s2 的〈解决方案段〉", "directive": "抛出后续问题引发互动,总结内容升华主题,提前引出下期内容激发关注,利用互动寻找下一个选题。", "output": "〈闭环收束段〉", "出处": [ "卡片2" ], "创作阶段": "成文", "动作": "闭环收束", "作用域": [ { "scope_type": "substance", "value": "后续问题", "candidate": "后续问题", "link": "新建", "score": 0.6009, "top": [ { "name": "后期", "score": 0.6009, "path": "/表象/视觉/画面/后期" }, { "name": "健康问题", "score": 0.5817, "path": "/理念/知识/身心科学/健康养生/身体健康/健康问题" }, { "name": "痛点问题", "score": 0.5798, "path": "/理念/知识/商业/产品服务/痛点问题" } ] }, { "scope_type": "substance", "value": "内容总结", "candidate": "内容总结", "link": "新建", "score": 0.7027, "top": [ { "name": "经验总结", "score": 0.7027, "path": "/理念/观念/个人观念/处世智慧/生存策略/经验总结" }, { "name": "基础概念", "score": 0.5522, "path": "/理念/知识/公共管理/补贴福利/补贴制度/基础概念" }, { "name": "标题", "score": 0.5509, "path": "/表象/视觉/符号/文字符号/标题" } ] }, { "scope_type": "substance", "value": "主题升华", "candidate": "主题升华", "link": "新建", "score": 0.6461, "top": [ { "name": "色彩主题", "score": 0.6461, "path": "/表象/视觉/画面/色彩/色彩主题" }, { "name": "场景感悟", "score": 0.5715, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" }, { "name": "情绪意境", "score": 0.5552, "path": "/表象/视觉/画面/后期/情绪意境" } ] }, { "scope_type": "substance", "value": "下期预告", "candidate": "下期预告", "link": "新建", "score": 0.5702, "top": [ { "name": "标题", "score": 0.5702, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "后期", "score": 0.5511, "path": "/表象/视觉/画面/后期" }, { "name": "旁白解说", "score": 0.5397, "path": "/表象/声音/语音/配音/旁白解说" } ] }, { "scope_type": "substance", "value": "互动寻题", "candidate": "互动寻题", "link": "新建", "score": 0.6172, "top": [ { "name": "关系互动", "score": 0.6172, "path": "/表象/视觉/行为/人际互动/关系行为/关系互动" }, { "name": "家庭互动", "score": 0.605, "path": "/表象/视觉/行为/日常活动/居家生活/家庭互动" }, { "name": "人际互动", "score": 0.5953, "path": "/表象/视觉/行为/人际互动" } ] }, { "scope_type": "form", "value": "闭环收束", "candidate": "闭环收束", "link": "新建", "score": 0.5532, "top": [ { "name": "流程递进", "score": 0.5532, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构/流程递进" }, { "name": "指令引导", "score": 0.5477, "path": "/架构/策略/互动方式/受众互动/指令引导" }, { "name": "指令引导", "score": 0.5448, "path": "/架构/策略/互动方式/号召动员/指令引导" } ] }, { "scope_type": "effect", "value": "记忆锚点强化", "candidate": "记忆锚点强化", "link": "新建", "score": 0.6828, "top": [ { "name": "情感强化", "score": 0.6828, "path": "/表达/信息传达/传达手法/强调突出/情感强化" }, { "name": "论证强化", "score": 0.625, "path": "/表达/论证说理/分析论证/论证评判/肯定论证/论证强化" }, { "name": "强化收束", "score": 0.6105, "path": "/结构/叙事推进/收束归纳/强化收束" } ] }, { "scope_type": "effect", "value": "关注驱动", "candidate": "关注驱动", "link": "新建", "score": 0.5748, "top": [ { "name": "吸引关注", "score": 0.5748, "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注" }, { "name": "吸引关注", "score": 0.5745, "path": "/表达/互动引导/吸引关注" }, { "name": "回归聚焦", "score": 0.5369, "path": "/结构/叙事推进/收束归纳/回归聚焦" } ] }, { "scope_type": "effect", "value": "选题反哺", "candidate": "选题反哺", "link": "新建", "score": 0.532, "top": [ { "name": "传播转化", "score": 0.532, "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化" }, { "name": "数据实证", "score": 0.5284, "path": "/表达/论证说理/证据支撑/数据实证" }, { "name": "背景溯源", "score": 0.5253, "path": "/表达/信息传达/传达深度/补充细化/背景溯源" } ] }, { "scope_type": "intent", "value": "延长用户生命周期", "candidate": "延长用户生命周期", "link": "新建", "score": 0.5722, "top": [ { "name": "关系维护", "score": 0.5722, "path": "/情感联结/关系维护" }, { "name": "裂变", "score": 0.5046, "path": "/行为引导/裂变" }, { "name": "商业推广", "score": 0.4917, "path": "/行为引导/商业推广" } ] } ] } ], "dropped": [], "业务阶段": [] }, { "id": "k8", "type": "why", "role": "主", "parent": null, "title": "黄金结构三要素的作用原理", "business_stage": [ "脚本" ], "出处": [ "卡片3" ], "阐述": "引子通过视觉冲击或创意开场设计抢占用户前3秒注意力,符合短视频平台算法优先曝光高完播率开头的逻辑;内容主题采用简单情节+起伏节奏+通俗信息量,是为了在用户注意力衰减窗口内维持认知负荷与情绪张力的平衡;结尾制造情感共鸣并给出明确行动号召,既强化记忆锚点,又驱动点赞/评论/转发等平台鼓励行为,从而提升推荐权重。", "作用域": [ { "scope_type": "substance", "value": "前3秒注意力", "candidate": "前3秒注意力", "link": "新建", "score": 0.5389, "top": [ { "name": "标题", "score": 0.5389, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "瞬间", "score": 0.5336, "path": "/理念/知识/思想/概念范畴/时间过程/瞬间" }, { "name": "具体时长", "score": 0.5126, "path": "/表象/视觉/时间/时段/时间跨度/具体时长" } ] }, { "scope_type": "substance", "value": "算法逻辑", "candidate": "算法逻辑", "link": "新建", "score": 0.696, "top": [ { "name": "应用逻辑", "score": 0.696, "path": "/理念/知识/思想/逻辑原理/应用逻辑" }, { "name": "逻辑原理", "score": 0.6642, "path": "/理念/知识/思想/逻辑原理" }, { "name": "逻辑异常", "score": 0.639, "path": "/理念/知识/思想/逻辑原理/逻辑异常" } ] }, { "scope_type": "substance", "value": "注意力衰减窗口", "candidate": "注意力衰减窗口", "link": "新建", "score": 0.5224, "top": [ { "name": "相对时间", "score": 0.5224, "path": "/表象/视觉/时间/时段/时间跨度/相对时间" }, { "name": "时段", "score": 0.5217, "path": "/表象/视觉/时间/时段" }, { "name": "时间跨度", "score": 0.5123, "path": "/表象/视觉/时间/时段/时间跨度" } ] }, { "scope_type": "substance", "value": "认知负荷", "candidate": "认知负荷", "link": "新建", "score": 0.7012, "top": [ { "name": "认知重构", "score": 0.7012, "path": "/理念/观念/个人观念/处世智慧/生存策略/认知重构" }, { "name": "心理认知", "score": 0.6707, "path": "/理念/知识/身心科学/心理认知" }, { "name": "认知思辨", "score": 0.6675, "path": "/理念/知识/思想/概念范畴/认知思辨" } ] }, { "scope_type": "substance", "value": "情绪张力", "candidate": "情绪张力", "link": "新建", "score": 0.7224, "top": [ { "name": "情绪情感", "score": 0.7224, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" }, { "name": "情绪意境", "score": 0.7126, "path": "/表象/视觉/画面/后期/情绪意境" }, { "name": "情绪困扰", "score": 0.6645, "path": "/理念/知识/身心科学/心理认知/心理状态问题/情绪困扰" } ] }, { "scope_type": "substance", "value": "记忆锚点", "candidate": "记忆锚点", "link": "新建", "score": 0.6643, "top": [ { "name": "集体记忆", "score": 0.6643, "path": "/理念/知识/文化/传统文化/文化知识/集体记忆" }, { "name": "视觉标记", "score": 0.6138, "path": "/表象/视觉/符号/文字符号/标注/视觉标记" }, { "name": "纪念日", "score": 0.6014, "path": "/表象/视觉/时间/时段/特殊时点/纪念日" } ] }, { "scope_type": "substance", "value": "平台鼓励行为", "candidate": "平台鼓励行为", "link": "新建", "score": 0.6322, "top": [ { "name": "行为", "score": 0.6322, "path": "/表象/视觉/行为" }, { "name": "行为规范", "score": 0.6278, "path": "/理念/观念/个人观念/处世智慧/道德伦理/行为规范" }, { "name": "行为准则", "score": 0.6243, "path": "/理念/观念/个人观念/处世智慧/品格修养/行为准则" } ] }, { "scope_type": "substance", "value": "推荐权重", "candidate": "推荐权重", "link": "新建", "score": 0.5138, "top": [ { "name": "因果推理", "score": 0.5138, "path": "/理念/知识/思想/逻辑原理/因果推理" }, { "name": "评选榜单", "score": 0.5068, "path": "/理念/事件/商业事件/评选榜单" }, { "name": "资源分配", "score": 0.4955, "path": "/理念/知识/政治/国家治理/政策制度/资源分配" } ] }, { "scope_type": "form", "value": "三要素作用原理", "candidate": "三要素作用原理", "link": "新建", "score": 0.5419, "top": [ { "name": "辅助元素", "score": 0.5419, "path": "/呈现/视觉/视觉制作/构图编排/版面设计/辅助元素" }, { "name": "因果逻辑", "score": 0.5205, "path": "/架构/逻辑/叙事逻辑/因果逻辑" }, { "name": "运作机制", "score": 0.5068, "path": "/架构/逻辑/信息编排逻辑/运作机制" } ] }, { "scope_type": "effect", "value": "完播率", "candidate": "完播率", "link": "新建", "score": 0.5468, "top": [ { "name": "叙事闭合", "score": 0.5468, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "悬念设置", "score": 0.5105, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "传播转化", "score": 0.5058, "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化" } ] }, { "scope_type": "effect", "value": "认知负荷管理", "candidate": "认知负荷管理", "link": "新建", "score": 0.534, "top": [ { "name": "行动引导", "score": 0.534, "path": "/表达/互动引导/行动引导" }, { "name": "叙事闭合", "score": 0.5298, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "动机激发", "score": 0.5288, "path": "/表达/信息传达/传达手法/强调突出/动机激发" } ] }, { "scope_type": "effect", "value": "情绪张力维持", "candidate": "情绪张力维持", "link": "新建", "score": 0.8085, "top": [ { "name": "情感张力", "score": 0.8085, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "情感收束", "score": 0.6125, "path": "/结构/叙事推进/收束归纳/情感收束" }, { "name": "情感铺垫", "score": 0.607, "path": "/结构/叙事推进/铺垫准备/情感铺垫" } ] }, { "scope_type": "effect", "value": "行为转化促进", "candidate": "行为转化促进", "link": "新建", "score": 0.7266, "top": [ { "name": "转化引导", "score": 0.7266, "path": "/表达/互动引导/行动引导/转化引导" }, { "name": "传播转化", "score": 0.6959, "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化" }, { "name": "转化呈现", "score": 0.671, "path": "/表达/信息传达/传达手法/信息呈现/转化呈现" } ] }, { "scope_type": "intent", "value": "优化平台适配性", "candidate": "优化平台适配性", "link": "新建", "score": 0.42, "top": [ { "name": "商业推广", "score": 0.42, "path": "/行为引导/商业推广" }, { "name": "关系维护", "score": 0.4197, "path": "/情感联结/关系维护" }, { "name": "科普", "score": 0.4128, "path": "/信息传递/知识传递/科普" } ] } ], "业务阶段": [] } ] }, { "post_id": "6901e15a0000000003019fa3", "source_id": "xhs_6901e15a0000000003019fa3", "title": "爆款标题公式直接抄❗️笔记想不火都难", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3", "media": { "type": "image", "video_url": null, "images": [ "https://res.cybertogether.net/crawler/image/11b993119056d17a0af64070331ec3b9.webp", "https://res.cybertogether.net/crawler/image/1ffb7cc1b04eb3dee165d24c4a8cf38a.webp", "https://res.cybertogether.net/crawler/image/867fc6d6ddd43defe21302ac6bd9333f.webp" ] }, "cards": [ { "index": 1, "content": "三大万能公式:1) 时间+结果+经验,如‘半年涨粉11w’;2) 痛点+解决方案+保证,如‘小红书不涨粉,3大技巧照做就对了’;3) 方法+保证,如‘傻瓜式化妆手法,有手就行!’", "image_url": "https://res.cybertogether.net/crawler/image/11b993119056d17a0af64070331ec3b9.webp" }, { "index": 2, "content": "九种标题技巧:1) 提问式,引发思考;2) 设问式,自问自答;3) 数字式,强化认知;4) 利益式,直接表明价值;5) 悬念式,隐藏信息;6) 对比式,制造反差;7) 劝诫式,规避损失;8) 共情式,引发共鸣;9) 热点式,借势营销。", "image_url": "https://res.cybertogether.net/crawler/image/1ffb7cc1b04eb3dee165d24c4a8cf38a.webp" }, { "index": 3, "content": "", "image_url": "https://res.cybertogether.net/crawler/image/867fc6d6ddd43defe21302ac6bd9333f.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "爆款标题三大万能公式", "业务阶段": [ "选题", "脚本" ], "出处": [ "卡片1" ], "概要": "爆款标题的三种可复用结构化公式,用于快速生成高点击率标题。", "kind": "子集", "维度拆分规则": "公式构成逻辑", "body": [ { "item_name": "时间+结果+经验", "item_desc": "以具体时间跨度+可量化结果+个人经验背书构成,如『半年涨粉11w』。", "作用域": [] }, { "item_name": "痛点+解决方案+保证", "item_desc": "先点明用户普遍痛点,再给出可行解法,最后用确定性语言强化信任,如『小红书不涨粉,3大技巧照做就对了』。", "作用域": [] }, { "item_name": "方法+保证", "item_desc": "用极简、低门槛的方法描述+强承诺式收尾,降低行动心理门槛,如『傻瓜式化妆手法,有手就行!』。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "标题公式", "candidate": "标题公式", "link": "新建", "score": 0.7398, "top": [ { "name": "标题", "score": 0.7398, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "正文", "score": 0.565, "path": "/表象/视觉/符号/文字符号/正文" }, { "name": "数据字幕", "score": 0.5494, "path": "/表象/视觉/符号/文字符号/字幕/数据字幕" } ] }, { "scope_type": "substance", "value": "时间跨度", "candidate": "时间跨度", "link": "复用", "score": 0.9988, "top": [ { "name": "时间跨度", "score": 0.9988, "path": "/表象/视觉/时间/时段/时间跨度" }, { "name": "时间过程", "score": 0.712, "path": "/理念/知识/思想/概念范畴/时间过程" }, { "name": "时间", "score": 0.691, "path": "/表象/视觉/时间" } ] }, { "scope_type": "substance", "value": "可量化结果", "candidate": "可量化结果", "link": "新建", "score": 0.5053, "top": [ { "name": "数值数据", "score": 0.5053, "path": "/表象/视觉/符号/文字符号/标注/数值数据" }, { "name": "成就术语", "score": 0.5018, "path": "/表象/视觉/实体/人物/人物特征/成就术语" }, { "name": "价值导向", "score": 0.4921, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" } ] }, { "scope_type": "substance", "value": "个人经验背书", "candidate": "个人经验背书", "link": "新建", "score": 0.6828, "top": [ { "name": "经验总结", "score": 0.6828, "path": "/理念/观念/个人观念/处世智慧/生存策略/经验总结" }, { "name": "个人经历", "score": 0.6772, "path": "/理念/事件/社会事件/人物故事/个人经历" }, { "name": "个人观念", "score": 0.5937, "path": "/理念/观念/个人观念" } ] }, { "scope_type": "substance", "value": "用户痛点", "candidate": "用户痛点", "link": "新建", "score": 0.8541, "top": [ { "name": "痛点问题", "score": 0.8541, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "使用场景", "score": 0.6174, "path": "/理念/知识/商业/产品服务/使用场景" }, { "name": "消费体验", "score": 0.5841, "path": "/理念/观念/个人观念/人生感悟/内心感受/消费体验" } ] }, { "scope_type": "substance", "value": "解决方案", "candidate": "解决方案", "link": "新建", "score": 0.6438, "top": [ { "name": "方法", "score": 0.6438, "path": "/理念/方法" }, { "name": "战略方案", "score": 0.6295, "path": "/理念/方法/军事谋略/战略运筹/战略方案" }, { "name": "痛点问题", "score": 0.6152, "path": "/理念/知识/商业/产品服务/痛点问题" } ] }, { "scope_type": "substance", "value": "确定性语言", "candidate": "确定性语言", "link": "新建", "score": 0.5967, "top": [ { "name": "语言文字", "score": 0.5967, "path": "/理念/知识/文化/语言文字" }, { "name": "宿命决定论", "score": 0.5539, "path": "/理念/知识/思想/思想理论/宿命决定论" }, { "name": "语音", "score": 0.5434, "path": "/表象/声音/语音" } ] }, { "scope_type": "substance", "value": "低门槛方法", "candidate": "低门槛方法", "link": "新建", "score": 0.6209, "top": [ { "name": "方法", "score": 0.6209, "path": "/理念/方法" }, { "name": "策略方法", "score": 0.5783, "path": "/理念/知识/思想/概念范畴/认知思辨/策略方法" }, { "name": "标题", "score": 0.4742, "path": "/表象/视觉/符号/文字符号/标题" } ] }, { "scope_type": "substance", "value": "强承诺式收尾", "candidate": "强承诺式收尾", "link": "新建", "score": 0.4795, "top": [ { "name": "演讲宣讲", "score": 0.4795, "path": "/表象/视觉/行为/日常活动/组织活动/演讲宣讲" }, { "name": "强调字幕", "score": 0.4589, "path": "/表象/视觉/符号/文字符号/字幕/强调字幕" }, { "name": "价值定价", "score": 0.4573, "path": "/理念/知识/商业/产品服务/价值定价" } ] }, { "scope_type": "form", "value": "结构化公式", "candidate": "结构化公式", "link": "新建", "score": 0.7097, "top": [ { "name": "结构化对比", "score": 0.7097, "path": "/架构/逻辑/信息编排逻辑/归纳论证/对比论证/结构化对比" }, { "name": "对话结构", "score": 0.6543, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "分段结构", "score": 0.6441, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" } ] }, { "scope_type": "form", "value": "三段式结构", "candidate": "三段式结构", "link": "新建", "score": 0.759, "top": [ { "name": "分段结构", "score": 0.759, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "对话结构", "score": 0.7046, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "结构编排", "score": 0.682, "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排" } ] }, { "scope_type": "form", "value": "极简表达", "candidate": "极简表达", "link": "新建", "score": 0.6753, "top": [ { "name": "表达风格", "score": 0.6753, "path": "/呈现/听觉/语音/表达风格" }, { "name": "平实表达", "score": 0.645, "path": "/架构/修辞/语调风格/平实表达" }, { "name": "表达形式", "score": 0.6439, "path": "/呈现/听觉/语音/表达形式" } ] }, { "scope_type": "effect", "value": "点击率", "candidate": "点击率", "link": "新建", "score": 0.5352, "top": [ { "name": "引用评价", "score": 0.5352, "path": "/表达/论证说理/证据支撑/引用援引/引用评价" }, { "name": "传播转化", "score": 0.529, "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化" }, { "name": "营销推广", "score": 0.5287, "path": "/表达/互动引导/行动引导/营销推广" } ] }, { "scope_type": "effect", "value": "信任", "candidate": "信任", "link": "新建", "score": 0.5362, "top": [ { "name": "情感连接", "score": 0.5362, "path": "/表达/互动引导/情感连接" }, { "name": "情感共鸣", "score": 0.5353, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "价值肯定", "score": 0.5166, "path": "/表达/论证说理/分析论证/论证评判/肯定论证/价值肯定" } ] }, { "scope_type": "effect", "value": "心理门槛", "candidate": "心理门槛", "link": "新建", "score": 0.5607, "top": [ { "name": "情感铺垫", "score": 0.5607, "path": "/结构/叙事推进/铺垫准备/情感铺垫" }, { "name": "情感收束", "score": 0.5483, "path": "/结构/叙事推进/收束归纳/情感收束" }, { "name": "情感共鸣", "score": 0.5424, "path": "/表达/互动引导/情感连接/情感共鸣" } ] }, { "scope_type": "intent", "value": "引流", "candidate": "引流", "link": "复用", "score": 0.9997, "top": [ { "name": "引流", "score": 0.9997, "path": "/行为引导/传播/引流" }, { "name": "行为引导", "score": 0.5548, "path": "/行为引导" }, { "name": "裂变", "score": 0.5219, "path": "/行为引导/裂变" } ] } ] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "爆款标题九种技巧", "业务阶段": [ "选题", "脚本" ], "出处": [ "卡片2" ], "概要": "九种可独立选用的标题创作技巧,每种对应不同触发机制与用户心理。", "kind": "子集", "维度拆分规则": "用户心理触发机制", "body": [ { "item_name": "提问式", "item_desc": "直接抛出问题,引发读者思考与代入,如『你还在为选题发愁?』。", "作用域": [] }, { "item_name": "设问式", "item_desc": "自问自答,构建对话感并自然带出答案,增强可信度。", "作用域": [] }, { "item_name": "数字式", "item_desc": "用具体数字强化信息密度与确定性,提升认知效率与记忆点。", "作用域": [] }, { "item_name": "利益式", "item_desc": "开门见山表明读者能获得什么价值,直击功利诉求。", "作用域": [] }, { "item_name": "悬念式", "item_desc": "隐藏关键信息或结果,制造信息缺口,激发点击欲。", "作用域": [] }, { "item_name": "对比式", "item_desc": "通过前后/高低/有无等反差制造张力,突出改变效果。", "作用域": [] }, { "item_name": "劝诫式", "item_desc": "强调不行动的损失风险,激活规避损失心理。", "作用域": [] }, { "item_name": "共情式", "item_desc": "使用‘你’‘我们’等代词及普遍情绪状态,唤起身份认同与情感共振。", "作用域": [] }, { "item_name": "热点式", "item_desc": "绑定当下高关注度事件、人物或话题,借势获取流量与信任背书。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "提问式", "candidate": "提问式", "link": "新建", "score": 0.5128, "top": [ { "name": "提示引导", "score": 0.5128, "path": "/表象/视觉/符号/文字符号/标注/提示引导" }, { "name": "观点表达", "score": 0.5033, "path": "/理念/观念/个人观念/人生感悟/观点表达" }, { "name": "标题", "score": 0.496, "path": "/表象/视觉/符号/文字符号/标题" } ] }, { "scope_type": "substance", "value": "设问式", "candidate": "设问式", "link": "新建", "score": 0.5247, "top": [ { "name": "推理论证", "score": 0.5247, "path": "/理念/知识/思想/概念范畴/认知思辨/推理论证" }, { "name": "认知思辨", "score": 0.514, "path": "/理念/知识/思想/概念范畴/认知思辨" }, { "name": "价值思辨", "score": 0.5059, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨" } ] }, { "scope_type": "substance", "value": "数字式", "candidate": "数字式", "link": "新建", "score": 0.5875, "top": [ { "name": "数值数据", "score": 0.5875, "path": "/表象/视觉/符号/文字符号/标注/数值数据" }, { "name": "电子数码", "score": 0.5718, "path": "/表象/视觉/实体/物品/电子数码" }, { "name": "数据字幕", "score": 0.5066, "path": "/表象/视觉/符号/文字符号/字幕/数据字幕" } ] }, { "scope_type": "substance", "value": "利益式", "candidate": "利益式", "link": "新建", "score": 0.732, "top": [ { "name": "利益关系", "score": 0.732, "path": "/理念/知识/政治/国际政治/国际博弈/利益关系" }, { "name": "利益矛盾", "score": 0.6381, "path": "/理念/现象/社会问题/民生生活/利益矛盾" }, { "name": "价值导向", "score": 0.5481, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" } ] }, { "scope_type": "substance", "value": "悬念式", "candidate": "悬念式", "link": "新建", "score": 0.5442, "top": [ { "name": "神秘奇幻", "score": 0.5442, "path": "/表象/视觉/画面/后期/情绪意境/神秘奇幻" }, { "name": "情绪意境", "score": 0.5415, "path": "/表象/视觉/画面/后期/情绪意境" }, { "name": "标题", "score": 0.5373, "path": "/表象/视觉/符号/文字符号/标题" } ] }, { "scope_type": "substance", "value": "对比式", "candidate": "对比式", "link": "新建", "score": 0.7354, "top": [ { "name": "对比差异", "score": 0.7354, "path": "/理念/知识/思想/概念范畴/关系结构/对比差异" }, { "name": "力量对比", "score": 0.6184, "path": "/理念/知识/政治/国际政治/国际博弈/力量对比" }, { "name": "对立关系", "score": 0.5878, "path": "/理念/知识/思想/概念范畴/关系结构/对立关系" } ] }, { "scope_type": "substance", "value": "劝诫式", "candidate": "劝诫式", "link": "新建", "score": 0.5369, "top": [ { "name": "标语", "score": 0.5369, "path": "/表象/视觉/符号/文字符号/标语" }, { "name": "道德伦理", "score": 0.53, "path": "/理念/观念/个人观念/处世智慧/道德伦理" }, { "name": "健康警示", "score": 0.5281, "path": "/理念/知识/身心科学/健康养生/身体健康/健康警示" } ] }, { "scope_type": "substance", "value": "共情式", "candidate": "共情式", "link": "新建", "score": 0.589, "top": [ { "name": "情感", "score": 0.589, "path": "/理念/情感" }, { "name": "情感表达", "score": 0.5789, "path": "/表象/视觉/行为/人际互动/表达沟通/情感表达" }, { "name": "情感体验", "score": 0.5701, "path": "/理念/观念/个人观念/人生感悟/内心感受/情感体验" } ] }, { "scope_type": "substance", "value": "热点式", "candidate": "热点式", "link": "新建", "score": 0.5539, "top": [ { "name": "痛点问题", "score": 0.5539, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "标题", "score": 0.5255, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "技巧类型", "score": 0.5144, "path": "/表象/视觉/行为/表演行为/杂技/技巧类型" } ] }, { "scope_type": "form", "value": "标题技巧", "candidate": "标题技巧", "link": "新建", "score": 0.6862, "top": [ { "name": "表达技巧", "score": 0.6862, "path": "/呈现/听觉/语音/表达形式/风格化解说/表达技巧" }, { "name": "字体标题", "score": 0.668, "path": "/呈现/视觉/视觉制作/构图编排/版面设计/字体标题" }, { "name": "标题操控", "score": 0.6479, "path": "/架构/策略/认知引导/话语影响/标题操控" } ] }, { "scope_type": "form", "value": "用户心理触发机制", "candidate": "用户心理触发机制", "link": "新建", "score": 0.6035, "top": [ { "name": "心理操控", "score": 0.6035, "path": "/架构/策略/认知引导/话语影响/话术策略/心理操控" }, { "name": "引导机制", "score": 0.5993, "path": "/架构/策略/互动方式/受众互动/社交扩散/引导机制" }, { "name": "共鸣触发", "score": 0.5915, "path": "/架构/策略/情感调动/情感激发/共鸣触发" } ] }, { "scope_type": "effect", "value": "思考", "candidate": "思考", "link": "新建", "score": 0.5603, "top": [ { "name": "推理推导", "score": 0.5603, "path": "/表达/论证说理/证据支撑/逻辑推演/推理推导" }, { "name": "逻辑推演", "score": 0.5373, "path": "/表达/论证说理/证据支撑/逻辑推演" }, { "name": "解释阐述", "score": 0.5309, "path": "/表达/信息传达/传达深度/详细说明/解释阐述" } ] }, { "scope_type": "effect", "value": "对话感", "candidate": "对话感", "link": "新建", "score": 0.5869, "top": [ { "name": "情感共鸣", "score": 0.5869, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "情感张力", "score": 0.5816, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "情感铺垫", "score": 0.5375, "path": "/结构/叙事推进/铺垫准备/情感铺垫" } ] }, { "scope_type": "effect", "value": "信息密度", "candidate": "信息密度", "link": "新建", "score": 0.6629, "top": [ { "name": "信息传达", "score": 0.6629, "path": "/表达/信息传达" }, { "name": "信息呈现", "score": 0.6564, "path": "/表达/信息传达/传达手法/信息呈现" }, { "name": "维度对比", "score": 0.5796, "path": "/表达/论证说理/分析论证/对比反差/维度对比" } ] }, { "scope_type": "effect", "value": "功利诉求", "candidate": "功利诉求", "link": "新建", "score": 0.5441, "top": [ { "name": "肯定论证", "score": 0.5441, "path": "/表达/论证说理/分析论证/论证评判/肯定论证" }, { "name": "价值建构", "score": 0.5439, "path": "/表达/论证说理/提炼升华/价值建构" }, { "name": "价值肯定", "score": 0.5402, "path": "/表达/论证说理/分析论证/论证评判/肯定论证/价值肯定" } ] }, { "scope_type": "effect", "value": "信息缺口", "candidate": "信息缺口", "link": "新建", "score": 0.6187, "top": [ { "name": "信息传达", "score": 0.6187, "path": "/表达/信息传达" }, { "name": "信息呈现", "score": 0.6072, "path": "/表达/信息传达/传达手法/信息呈现" }, { "name": "叙事闭合", "score": 0.5494, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" } ] }, { "scope_type": "effect", "value": "反差张力", "candidate": "反差张力", "link": "新建", "score": 0.8008, "top": [ { "name": "对比反差", "score": 0.8008, "path": "/表达/论证说理/分析论证/对比反差" }, { "name": "情感张力", "score": 0.7388, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "反衬突显", "score": 0.6446, "path": "/表达/论证说理/分析论证/对比反差/反衬突显" } ] }, { "scope_type": "effect", "value": "规避损失心理", "candidate": "规避损失心理", "link": "新建", "score": 0.4978, "top": [ { "name": "顺势承接", "score": 0.4978, "path": "/结构/叙事推进/承接转换/逻辑顺接/顺势承接" }, { "name": "叙事闭合", "score": 0.4918, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "情感收束", "score": 0.4875, "path": "/结构/叙事推进/收束归纳/情感收束" } ] }, { "scope_type": "effect", "value": "身份认同", "candidate": "身份认同", "link": "新建", "score": 0.7462, "top": [ { "name": "认同归属", "score": 0.7462, "path": "/表达/互动引导/情感连接/认同归属" }, { "name": "地位确认", "score": 0.6392, "path": "/表达/论证说理/分析论证/论证评判/定性确立/地位确认" }, { "name": "情感共鸣", "score": 0.5773, "path": "/表达/互动引导/情感连接/情感共鸣" } ] }, { "scope_type": "effect", "value": "流量", "candidate": "流量", "link": "新建", "score": 0.539, "top": [ { "name": "传播转化", "score": 0.539, "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化" }, { "name": "营销推广", "score": 0.5378, "path": "/表达/互动引导/行动引导/营销推广" }, { "name": "内容转换", "score": 0.5277, "path": "/结构/叙事推进/承接转换/内容转换" } ] }, { "scope_type": "effect", "value": "信任背书", "candidate": "信任背书", "link": "新建", "score": 0.7099, "top": [ { "name": "权威背书", "score": 0.7099, "path": "/表达/论证说理/证据支撑/权威背书" }, { "name": "证据支撑", "score": 0.5648, "path": "/表达/论证说理/证据支撑" }, { "name": "印证核实", "score": 0.5455, "path": "/表达/论证说理/证据支撑/印证核实" } ] }, { "scope_type": "intent", "value": "引流", "candidate": "引流", "link": "复用", "score": 0.9995, "top": [ { "name": "引流", "score": 0.9995, "path": "/行为引导/传播/引流" }, { "name": "行为引导", "score": 0.5531, "path": "/行为引导" }, { "name": "裂变", "score": 0.5195, "path": "/行为引导/裂变" } ] } ] } ] }, { "post_id": "69ff58670000000023016fa2", "source_id": "xhs_69ff58670000000023016fa2", "title": "海外营销灵感|五月爆款Reels创意合集", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/69ff58670000000023016fa2", "media": { "type": "image", "video_url": null, "images": [ "https://res.cybertogether.net/crawler/image/5e1403c9467840d45e426940b75cc4ae.webp" ] }, "cards": [ { "index": 1, "content": "视觉冲击力是吸引注意力的关键,例如使用超大尺寸道具(如巨大玉米)制造反差感。", "image_url": "https://res.cybertogether.net/crawler/image/5e1403c9467840d45e426940b75cc4ae.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "Reels爆款创意拆解方法", "purpose": "拆解出可复用的海外Reels爆款创意", "业务阶段": [ "灵感" ], "steps": [ { "id": "s1", "input": "一条待分析的海外Reels视频", "directive": "识别其中视觉冲击力强的场景,例如使用超大尺寸道具(如巨大玉米)制造反差感。例:『人物携带巨大玉米』", "output": "视觉冲击力要素清单(含道具尺寸、反差类型等)", "出处": [ "卡片1" ], "创作阶段": "定向", "动作": "识别视觉冲击要素", "作用域": [ { "scope_type": "substance", "value": "超大尺寸道具", "candidate": "超大尺寸道具", "link": "新建", "score": 0.5259, "top": [ { "name": "舞台场地", "score": 0.5259, "path": "/表象/视觉/空间/空间场所/演艺场地/舞台场地" }, { "name": "场景氛围", "score": 0.5242, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" }, { "name": "演出场景", "score": 0.5159, "path": "/表象/视觉/空间/空间场所/演艺场地/演出场景" } ] }, { "scope_type": "substance", "value": "视觉反差", "candidate": "视觉反差", "link": "新建", "score": 0.7091, "top": [ { "name": "视觉", "score": 0.7091, "path": "/表象/视觉" }, { "name": "视觉标记", "score": 0.666, "path": "/表象/视觉/符号/文字符号/标注/视觉标记" }, { "name": "对比差异", "score": 0.6428, "path": "/理念/知识/思想/概念范畴/关系结构/对比差异" } ] }, { "scope_type": "form", "value": "非常规尺寸冲击", "candidate": "非常规尺寸冲击", "link": "新建", "score": 0.6549, "top": [ { "name": "冲击震撼", "score": 0.6549, "path": "/呈现/视觉/视觉风格/视觉氛围风格/冲击震撼" }, { "name": "情绪冲击", "score": 0.6034, "path": "/架构/策略/认知引导/话语影响/标题操控/情绪冲击" }, { "name": "尺寸变化", "score": 0.5432, "path": "/呈现/视觉/视觉制作/道具布景/尺寸变化" } ] }, { "scope_type": "effect", "value": "注意力", "candidate": "注意力", "link": "新建", "score": 0.5895, "top": [ { "name": "吸引关注", "score": 0.5895, "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注" }, { "name": "吸引关注", "score": 0.5873, "path": "/表达/互动引导/吸引关注" }, { "name": "情感张力", "score": 0.5505, "path": "/表达/论证说理/分析论证/对比反差/情感张力" } ] }, { "scope_type": "intent", "value": "拆解创意", "candidate": "拆解创意", "link": "新建", "score": 0.5567, "top": [ { "name": "解读", "score": 0.5567, "path": "/信息传递/知识传递/解读" }, { "name": "裂变", "score": 0.5561, "path": "/行为引导/裂变" }, { "name": "科普", "score": 0.519, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "s2", "input": "← s1 的〈视觉冲击力要素清单(含道具尺寸、反差类型等)〉", "directive": "匹配明确的主题标签与简洁文字说明,确保二者与视觉要素协同传递核心信息。例:『结合明确的主题标签和简洁的文字说明』", "output": "完整创意拆解报告(含视觉要素+标签+文案组合)", "出处": [ "卡片1" ], "创作阶段": "构思", "动作": "匹配标签与文案", "作用域": [ { "scope_type": "substance", "value": "主题标签", "candidate": "主题标签", "link": "新建", "score": 0.6392, "top": [ { "name": "色彩主题", "score": 0.6392, "path": "/表象/视觉/画面/色彩/色彩主题" }, { "name": "标题", "score": 0.6195, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "标语", "score": 0.5943, "path": "/表象/视觉/符号/文字符号/标语" } ] }, { "scope_type": "substance", "value": "简洁文字说明", "candidate": "简洁文字说明", "link": "新建", "score": 0.6565, "top": [ { "name": "说明字幕", "score": 0.6565, "path": "/表象/视觉/符号/文字符号/字幕/说明字幕" }, { "name": "说明注释", "score": 0.6384, "path": "/表象/视觉/符号/文字符号/标注/说明注释" }, { "name": "文字符号", "score": 0.5766, "path": "/表象/视觉/符号/文字符号" } ] }, { "scope_type": "substance", "value": "视觉要素", "candidate": "视觉要素", "link": "新建", "score": 0.7668, "top": [ { "name": "视觉", "score": 0.7668, "path": "/表象/视觉" }, { "name": "视觉标记", "score": 0.7149, "path": "/表象/视觉/符号/文字符号/标注/视觉标记" }, { "name": "构成要素", "score": 0.6833, "path": "/理念/知识/思想/概念范畴/关系结构/构成要素" } ] }, { "scope_type": "form", "value": "多模态协同表达", "candidate": "多模态协同表达", "link": "新建", "score": 0.5716, "top": [ { "name": "表达风格", "score": 0.5716, "path": "/呈现/听觉/语音/表达风格" }, { "name": "口语表达", "score": 0.5649, "path": "/架构/叙事/叙事格调/平实亲近/口语表达" }, { "name": "押韵表达", "score": 0.5633, "path": "/架构/修辞/修辞意象/句式辞格/韵律句式/押韵表达" } ] }, { "scope_type": "effect", "value": "信息协同传递", "candidate": "信息协同传递", "link": "新建", "score": 0.7032, "top": [ { "name": "信息传达", "score": 0.7032, "path": "/表达/信息传达" }, { "name": "信息呈现", "score": 0.6467, "path": "/表达/信息传达/传达手法/信息呈现" }, { "name": "传播引导", "score": 0.576, "path": "/表达/互动引导/行动引导/传播引导" } ] }, { "scope_type": "effect", "value": "核心信息", "candidate": "核心信息", "link": "新建", "score": 0.6668, "top": [ { "name": "核心点明", "score": 0.6668, "path": "/表达/信息传达/传达手法/强调突出/核心点明" }, { "name": "信息呈现", "score": 0.6148, "path": "/表达/信息传达/传达手法/信息呈现" }, { "name": "信息传达", "score": 0.603, "path": "/表达/信息传达" } ] }, { "scope_type": "intent", "value": "拆解创意", "candidate": "拆解创意", "link": "新建", "score": 0.5546, "top": [ { "name": "解读", "score": 0.5546, "path": "/信息传递/知识传递/解读" }, { "name": "裂变", "score": 0.5535, "path": "/行为引导/裂变" }, { "name": "科普", "score": 0.518, "path": "/信息传递/知识传递/科普" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 1 }, "title": "视觉冲击力要素", "业务阶段": [ "灵感" ], "出处": [ "卡片1" ], "概要": "通过非常规尺寸、比例或对比制造即时吸引力的视觉手段。", "kind": "子集", "维度拆分规则": "制造方式", "body": [ { "item_name": "超大尺寸道具", "item_desc": "使用远超日常比例的物体(如巨大玉米)制造视觉反差,例:『人物携带巨大玉米』。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "非常规尺寸", "candidate": "非常规尺寸", "link": "新建", "score": 0.5473, "top": [ { "name": "规格参数", "score": 0.5473, "path": "/理念/知识/商业/产品服务/产品特征/规格参数" }, { "name": "特殊环境", "score": 0.5344, "path": "/理念/现象/生活状态/个人境遇/生活状态/特殊环境" }, { "name": "标准机制", "score": 0.5155, "path": "/理念/知识/思想/标准机制" } ] }, { "scope_type": "substance", "value": "非常规比例", "candidate": "非常规比例", "link": "新建", "score": 0.5209, "top": [ { "name": "异常超自然", "score": 0.5209, "path": "/理念/知识/思想/概念范畴/性质属性/异常超自然" }, { "name": "规律模式", "score": 0.518, "path": "/理念/知识/思想/概念范畴/关系结构/规律模式" }, { "name": "标题", "score": 0.507, "path": "/表象/视觉/符号/文字符号/标题" } ] }, { "scope_type": "substance", "value": "视觉对比", "candidate": "视觉对比", "link": "新建", "score": 0.7417, "top": [ { "name": "视觉", "score": 0.7417, "path": "/表象/视觉" }, { "name": "对比差异", "score": 0.6925, "path": "/理念/知识/思想/概念范畴/关系结构/对比差异" }, { "name": "视觉标记", "score": 0.6895, "path": "/表象/视觉/符号/文字符号/标注/视觉标记" } ] }, { "scope_type": "form", "value": "非常规尺寸冲击", "candidate": "非常规尺寸冲击", "link": "新建", "score": 0.6543, "top": [ { "name": "冲击震撼", "score": 0.6543, "path": "/呈现/视觉/视觉风格/视觉氛围风格/冲击震撼" }, { "name": "情绪冲击", "score": 0.6025, "path": "/架构/策略/认知引导/话语影响/标题操控/情绪冲击" }, { "name": "尺寸变化", "score": 0.5404, "path": "/呈现/视觉/视觉制作/道具布景/尺寸变化" } ] }, { "scope_type": "effect", "value": "即时吸引力", "candidate": "即时吸引力", "link": "新建", "score": 0.5753, "top": [ { "name": "吸引关注", "score": 0.5753, "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注" }, { "name": "情感张力", "score": 0.5753, "path": 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"path": "/表象/视觉" }, { "name": "视觉标记", "score": 0.6402, "path": "/表象/视觉/符号/文字符号/标注/视觉标记" }, { "name": "力量冲击", "score": 0.62, "path": "/表象/视觉/画面/后期/情绪意境/力量冲击" } ] }, { "scope_type": "substance", "value": "主题标签", "candidate": "主题标签", "link": "新建", "score": 0.639, "top": [ { "name": "色彩主题", "score": 0.639, "path": "/表象/视觉/画面/色彩/色彩主题" }, { "name": "标题", "score": 0.6182, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "标语", "score": 0.5901, "path": "/表象/视觉/符号/文字符号/标语" } ] }, { "scope_type": "substance", "value": "简洁文字说明", "candidate": "简洁文字说明", "link": "新建", "score": 0.6533, "top": [ { "name": "说明字幕", "score": 0.6533, "path": "/表象/视觉/符号/文字符号/字幕/说明字幕" }, { "name": "说明注释", "score": 0.6352, "path": "/表象/视觉/符号/文字符号/标注/说明注释" }, { "name": "文字符号", "score": 0.5731, "path": "/表象/视觉/符号/文字符号" } ] }, { "scope_type": "form", "value": "三要素协同结构", "candidate": "三要素协同结构", "link": "新建", "score": 0.5844, "top": [ { "name": "对话结构", "score": 0.5844, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "结构梳理", "score": 0.5801, "path": "/架构/逻辑/信息编排逻辑/归纳论证/归纳提炼/结构梳理" }, { "name": "分段结构", "score": 0.5768, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" } ] }, { "scope_type": "effect", "value": "注意力", "candidate": "注意力", "link": "新建", "score": 0.5895, "top": [ { "name": "吸引关注", "score": 0.5895, "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注" }, { "name": "吸引关注", "score": 0.5873, "path": "/表达/互动引导/吸引关注" }, { "name": "情感张力", "score": 0.5505, "path": "/表达/论证说理/分析论证/对比反差/情感张力" } ] }, { "scope_type": "effect", "value": "算法", "candidate": "算法", "link": "新建", "score": 0.5708, "top": [ { "name": "解决方案", "score": 0.5708, "path": "/表达/论证说理/解决方案" }, { "name": "路径方法", "score": 0.5583, "path": "/表达/互动引导/行动引导/路径方法" }, { "name": "问题引入", "score": 0.5337, "path": "/结构/叙事推进/开篇引入/策略引入/问题引入" } ] }, { "scope_type": "effect", "value": "互动", "candidate": "互动", "link": "新建", "score": 0.7968, "top": [ { "name": "互动引导", "score": 0.7968, "path": "/表达/互动引导" }, { "name": "参与互动", "score": 0.7967, "path": "/表达/互动引导/行动引导/参与互动" }, { "name": "趣味互动", "score": 0.7936, "path": "/表达/互动引导/吸引关注/趣味互动" } ] }, { "scope_type": "intent", "value": "打造爆款", "candidate": "打造爆款", "link": "新建", "score": 0.5685, "top": [ { "name": "裂变", "score": 0.5685, "path": "/行为引导/裂变" }, { "name": "种草推荐", "score": 0.5656, "path": "/行为引导/商业推广/种草推荐" }, { "name": "商业推广", "score": 0.5467, "path": "/行为引导/商业推广" } ] } ], "业务阶段": [] } ] }, { "post_id": "6a33655e000000000f0055af", "source_id": "xhs_6a33655e000000000f0055af", "title": "🎮Voodoo 转型成功,单日流水破百万美元", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/6a33655e000000000f0055af", "media": { "type": "image", "video_url": null, "images": [ "https://res.cybertogether.net/crawler/image/9f3f8c07cc2201ad3708323987b78817.webp", "https://res.cybertogether.net/crawler/image/4c8cd49b085bca89b50ab0181afcde02.webp", "https://res.cybertogether.net/crawler/image/5a05296ec48225b58e96ed8ab249f189.webp", "https://res.cybertogether.net/crawler/image/2008deae61a0d021d76aca1797b33805.webp", 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