{ "count": 7, "posts": [ { "post_id": "699308fa0000000016009697", "source_id": "xhs_699308fa0000000016009697", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" ] }, "cards": [ { "index": 1, "content": "核心观点:真正能爆的选题,往往是你写完后感觉羞耻的。‘太正确’、‘太专业’的选题往往数据差。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp" }, { "index": 2, "content": "", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp" }, { "index": 3, "content": "选题标准:好选题需要经过‘情绪的审核’。发之前的感受应该是‘犹豫’而非‘满意’。羞耻感是好选题的防伪标签。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp" }, { "index": 4, "content": "羞耻感信号:写完后如果担心‘别人会不会觉得我在装’、‘这样说会不会太直白’,则是能爆的信号。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp" }, { "index": 5, "content": "羞耻感本质:触碰到了真实但平时大家不敢说出口、被社交礼仪包裹的内容,具有穿透力,戳中公共痛点。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp" }, { "index": 6, "content": "冒犯感选题:爆款选题通常是对某种‘正确共识’的冒犯,而非脏话式冒犯。这种压力证明踩到了大众神经。安全但无感的选题(如:提升执行力的五个方法)由于没有情绪触发,难以产生转发。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp" }, { "index": 7, "content": "寻找共识崩塌场景:对比同一赛道,‘加固信念’(正确共识)的内容往往流量低,而‘撕裂信念’的内容易爆。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp" }, { "index": 8, "content": "圣经句概念:每个赛道都有‘人人点头但没人真信’的正确话(如:内容为王、自律即自由),这些是寻找裂缝的目标。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp" }, { "index": 9, "content": "", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp" }, { "index": 10, "content": "实操第一招:寻找正确共识的失灵瞬间。列出大号反复讲的正确共识,询问:‘什么情况下,一个人严格按照这句话做,反而越做越差?’。例如:‘内容越好,死得越快(不懂分发时)’。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp" }, { "index": 11, "content": "实操第二招:去评论区找‘但是’。在竞品爆款视频下,寻找‘道理我都懂,但是……’的评论。这个‘但是’后面跟的就是现成的、圣经句的裂缝。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp" }, { "index": 12, "content": "创作逻辑:观众缺的不是正确答案,而是有人帮他们说出‘这个正确答案在你身上根本不好使’。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" } ], "knowledges": [ { "id": "k1", "type": "why", "role": "主", "parent": null, "title": "爆款选题的羞耻感/冒犯感原理", "业务阶段": [ "选题", "灵感" ], "出处": [ "卡片1", "卡片3", "卡片4", "卡片5", "卡片6", "卡片12" ], "主张": "真正能爆的内容通常伴随‘羞耻感’或‘冒犯感’,是对‘正确共识’的触碰与撕裂。", "支撑": [ { "小标题": "羞耻感作为质量信号", "形式": "机制", "内容": "羞耻感是指写完后担心‘别人觉得我在装’或‘太直白’。这种感觉证明触碰到了真实但平时由社交礼仪包裹、大家不敢公开说的内容。相比追求‘满意’或‘专业’,‘犹豫’才是好选题的防伪标签。" }, { "小标题": "对正确共识的冒犯", "形式": "机制", "内容": "爆款不是靠脏话,而是通过冒犯某种‘正确共识’。观众需要的不是正确答案(如:自律即自由),而是有人帮他们说出‘这个正确答案在你身上根本不好使’,从而戳中公共痛点并产生穿透力。" }, { "小标题": "对创作的取舍", "形式": "取舍", "内容": "应当摒弃‘太正确、太专业、安全但无感’的选题方向(如:提升执行力的五个方法);转向寻找并表达那些让自己感到‘写完后不敢发’、‘担心被评价太极端’的内容,以此作为情绪触发和转发的动力。" } ], "作用域": [ { "scope_type": "substance", "value": "爆款选题", "candidate": "爆款选题", "link": "新建", "score": 0.588, "top": [ { "name": "标题", "score": 0.588, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "痛点问题", "score": 0.5767, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "评选榜单", "score": 0.5296, "path": "/理念/事件/商业事件/评选榜单" } ] }, { "scope_type": "feeling", "value": "羞耻感", "candidate": "羞耻感", "link": "新建", "score": 0.6275, "top": [ { "name": "情感", "score": 0.6275, "path": "/情感" }, { "name": "美感", "score": 0.6125, "path": "/情感/美感" }, { "name": "共情", "score": 0.5869, "path": "/情感/共情" } ] }, { "scope_type": "feeling", "value": "冒犯感", "candidate": "冒犯感", "link": "新建", "score": 0.5938, "top": [ { "name": "厌恶反感", "score": 0.5938, "path": "/情感/共情/厌恶反感" }, { "name": "情感", "score": 0.5689, "path": "/情感" }, { "name": "共情", "score": 0.562, "path": "/情感/共情" } ] }, { "scope_type": "effect", "value": "共识撕裂", "candidate": "共识撕裂", "link": "新建", "score": 0.5569, "top": [ { "name": "矛盾冲突", "score": 0.5569, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "情感共鸣", "score": 0.5556, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "情感张力", "score": 0.5407, "path": "/表达/论证说理/分析论证/对比反差/情感张力" } ] }, { "scope_type": "intent", "value": "流量爆发", "candidate": "流量爆发", "link": "新建", "score": 0.6146, "top": [ { "name": "裂变", "score": 0.6146, "path": "/行为引导/裂变" }, { "name": "商业推广", "score": 0.5724, "path": "/行为引导/商业推广" }, { "name": "信息扩散", "score": 0.5642, "path": "/信息传递/信息扩散" } ] } ] }, { "id": "k2", "type": "what", "role": "组件", "parent": { "how_id": "k3", "step": "s1" }, "title": "行业圣经句(正确共识)", "业务阶段": [ "选题" ], "出处": [ "卡片8", "卡片10" ], "界定": "每个赛道中那些‘人人点头但没人真信’、反复被提及的正确话。", "kind": "选项", "主体": [ { "小标题": "常见圣经句示例", "形式": "清单", "条目": [ { "词": "内容为王", "说明": "行业内公认的真理,但实际应用中往往存在分发缺失的陷阱。", "选择线索": "作为寻找‘理念裂缝’的基础,用于后续撕裂信念。" }, { "词": "自律即自由", "说明": "强调个人意志力的共识。", "选择线索": "当目标人群对该观点由于无法达成而产生焦虑或厌倦时选用。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "正确共识", "candidate": "正确共识", "link": "新建", "score": 0.6723, "top": [ { "name": "通用共识符号", "score": 0.6723, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "通识百科", "score": 0.5524, "path": "/理念/知识/文化/传统文化/文化知识/通识百科" }, { "name": "认知思辨", "score": 0.5432, "path": "/理念/知识/思想/概念范畴/认知思辨" } ] }, { "scope_type": "substance", "value": "行业圣经句", "candidate": "行业圣经句", "link": "新建", "score": 0.6239, "top": [ { "name": "行业领域", "score": 0.6239, "path": "/理念/知识/商业/行业分析/行业领域" }, { "name": "行业报告", "score": 0.6129, "path": "/理念/事件/商业事件/行业报告" }, { "name": "行业分析", "score": 0.6023, "path": "/理念/知识/商业/行业分析" } ] }, { "scope_type": "form", "value": "清单列举", "candidate": "清单列举", "link": "新建", "score": 0.8405, "top": [ { "name": "条目列举", "score": 0.8405, "path": "/架构/逻辑/信息编排逻辑/条目列举" }, { "name": "序号列举", "score": 0.7738, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举" }, { "name": "定向列举", "score": 0.7674, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/定向列举" } ] }, { "scope_type": "effect", "value": "逻辑对照", "candidate": "逻辑对照", "link": "新建", "score": 0.6904, "top": [ { "name": "逻辑顺接", "score": 0.6904, "path": "/结构/叙事推进/承接转换/逻辑顺接" }, { "name": "逻辑推演", "score": 0.6751, "path": "/表达/论证说理/证据支撑/逻辑推演" }, { "name": "逻辑铺垫", "score": 0.6644, "path": "/结构/叙事推进/铺垫准备/逻辑铺垫" } ] } ] }, { "id": "k3", "type": "how", "role": "主", "parent": null, "title": "撕裂共识的爆款选题寻找法", "purpose": "通过定位共识裂缝产出一个具有情绪穿透力的选题", "业务阶段": [ "选题" ], "steps": [ { "id": "s1", "input": "行业赛道", "directive": "列出赛道大号反复讲的‘正确共识’或‘圣经句’。例:『内容为王』、『自律即自由』。", "output": "待撕裂的正确共识清单", "出处": [ "卡片8", "卡片10" ], "创作阶段": "定向", "动作": "定位调研", "作用域": [ { "scope_type": "substance", "value": "圣经句", "candidate": "圣经句", "link": "新建", "score": 0.5822, "top": [ { "name": "人生哲理", "score": 0.5822, "path": "/理念/观念/个人观念/人生感悟/观点表达/人生哲理" }, { "name": "谚语", "score": 0.5672, "path": "/理念/知识/文化/语言文字/谚语" }, { "name": "俗语", "score": 0.5645, "path": "/理念/知识/文化/语言文字/俗语" } ] }, { "scope_type": "form", "value": "穷举归纳", "candidate": "穷举归纳", "link": "新建", "score": 0.7515, "top": [ { "name": "归纳论证", "score": 0.7515, "path": "/架构/逻辑/信息编排逻辑/归纳论证" }, { "name": "逻辑推论", "score": 0.6347, "path": "/架构/逻辑/信息编排逻辑/归纳论证/逻辑推论" }, { "name": "因果推理", "score": 0.6005, "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/因果推理" } ] }, { "scope_type": "effect", "value": "选题池构建", "candidate": "选题池构建", "link": "新建", "score": 0.5408, "top": [ { "name": "价值建构", "score": 0.5408, "path": "/表达/论证说理/提炼升华/价值建构" }, { "name": "高潮构建", "score": 0.5157, "path": "/结构/叙事推进/叙事推进节点/高潮构建" }, { "name": "数据实证", "score": 0.5093, "path": "/表达/论证说理/证据支撑/数据实证" } ] } ] }, { "id": "s2", "input": "← s1产出", "directive": "寻找裂缝。方式 A:逻辑自问‘什么情况下,一个人严格按照这句话做,反而越做越差?’;方式 B:评论区挖掘法,在竞品爆款下找‘道理我都懂,但是……’的反馈。", "output": "共识失灵瞬间 / 道理裂缝", "出处": [ "卡片10", "卡片11" ], "创作阶段": "构思", "动作": "反向建模", "作用域": [ { "scope_type": "substance", "value": "逻辑裂缝", "candidate": "逻辑裂缝", "link": "新建", "score": 0.6991, "top": [ { "name": "逻辑异常", "score": 0.6991, "path": "/理念/知识/思想/逻辑原理/逻辑异常" }, { "name": "逻辑原理", "score": 0.6653, "path": "/理念/知识/思想/逻辑原理" }, { "name": "应用逻辑", "score": 0.6104, "path": "/理念/知识/思想/逻辑原理/应用逻辑" } ] }, { "scope_type": "form", "value": "逆向思考", "candidate": "逆向思考", "link": "新建", "score": 0.6828, "top": [ { "name": "逻辑反转", "score": 0.6828, "path": "/架构/叙事/叙事技法/戏剧张力/反转/逻辑反转" }, { "name": "反转", "score": 0.6275, "path": 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"情绪穿透力", "link": "新建", "score": 0.6789, "top": [ { "name": "情绪处境共鸣", "score": 0.6789, "path": "/情感/同感/情绪处境共鸣" }, { "name": "共情", "score": 0.6192, "path": "/情感/共情" }, { "name": "情感", "score": 0.6042, "path": "/情感" } ] }, { "scope_type": "effect", "value": "情绪审核", "candidate": "情绪审核", "link": "新建", "score": 0.6211, "top": [ { "name": "情感表达", "score": 0.6211, "path": "/表达/情感表达" }, { "name": "情感收束", "score": 0.603, "path": "/结构/叙事推进/收束归纳/情感收束" }, { "name": "情感共鸣", "score": 0.6, "path": "/表达/互动引导/情感连接/情感共鸣" } ] }, { "scope_type": "intent", "value": "转发动力", "candidate": "转发动力", "link": "新建", "score": 0.8012, "top": [ { "name": "转发", "score": 0.8012, "path": "/行为引导/传播/转发" }, { "name": "裂变", "score": 0.5175, "path": "/行为引导/裂变" }, { "name": "分享", "score": 0.5037, "path": "/信息传递/信息扩散/分享" } ] } ] } ], "dropped": [] } ] }, { "post_id": "698481e1000000000a02a7c1", "source_id": "xhs_698481e1000000000a02a7c1", "title": "7种编剧常用的叙事结构,写剧不用愁!", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" ] }, "cards": [ { "index": 1, "content": "三幕式结构定义:起承转合的线性叙事逻辑。第一幕(开端):交代故事背景、人物设定和核心冲突的触发;第二幕(发展):故事主体,核心冲突升级,主角遭遇阻碍,是人物成长和情节铺垫的关键阶段。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp" }, { "index": 2, "content": "三幕式结构第三幕(高潮与结局):矛盾集中爆发,解决核心问题。英雄之旅结构:围绕主角成长弧光(平凡人到英雄的蜕变),分为启程(开启冒险)、考验(遭遇挑战、对抗反派、认知提升)、归来(战胜危机及获得收获)。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp" }, { "index": 3, "content": "非线性结构:打破时间先后逻辑,利用闪回、插叙、倒叙或多视角切换制造悬念。环形结构:首尾呼应形成闭环,是非线性结构的一种特殊形式。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp" }, { "index": 4, "content": "环形结构分类:非循环类(结尾与开端在场景/台词/状态上呼应)和带循环类(重复某段事件直到达成目标)。多线叙事结构:多条独立故事线并行推进并在节点汇合,通过切换丰富维度、提升剧情密度。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp" }, { "index": 5, "content": "嵌套式结构:套层结构,一层故事包裹另一层,虚实交织层层递进(如戏中戏)。反结构:打破所有传统叙事框架,不追求完整逻辑或结局,注重氛围营造、情绪表达。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp" }, { "index": 6, "content": "反结构特征:没有传统意义上的主角成长或完整结局,靠人物状态和细节描写打动观众。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "7种常用叙事结构清单", "业务阶段": [ "脚本" ], "出处": [ "卡片1", "卡片2", "卡片3", "卡片4", "卡片5", "卡片6" ], "界定": "编剧常用的七种叙事逻辑框架,涵盖了从传统线性到现代非线性的不同处理方式。", "kind": "选项", "主体": [ { "小标题": "叙事结构选项", "形式": "清单", "条目": [ { "词": "三幕式结构", "说明": "起承转合的线性叙事逻辑。第一幕(开端):交代背景人设与核心冲突触发;第二幕(发展):故事主体,冲突升级与人物成长;第三幕(高潮与结局):矛盾集中爆发并解决核心问题。", "选择线索": "追求标准线性逻辑、结构稳健的故事时使用。" }, { "词": "英雄之旅结构", "说明": "围绕主角从平凡人到英雄的蜕变弧光。包含启程(开启冒险)、考验(挑战、对抗、认知提升)、归来(战胜危机并获得收获)。", "选择线索": "侧重人物成长弧线、经典成长型/冒险型题材时使用。" }, { "词": "非线性结构", "说明": "通过闪回、插叙、倒叙或多视角切换打破时间先后逻辑。", "选择线索": "需要制造悬念、增强戏剧张力或重构时间线时使用。" }, { "词": "环形结构", "说明": "首尾呼应形成闭环。分为非循环类(结尾与开端在场景/台词/状态上呼应产生宿命感)和带循环类(重复某段事件直到达成目标)。", "选择线索": "强调宿命感、循环感或特定主题的完整闭环时使用。" }, { "词": "多线叙事结构", "说明": "多条独立故事线并行推进并在特定节点汇合,暗藏因果联系或共同主题。", "选择线索": "需要提升剧情密度、丰富叙事维度或通过多个视角切换叙事时使用。" }, { "词": "嵌套式结构", "说明": "套层结构(如戏中戏、梦中梦)。一层故事包裹另一层,虚实交织,内外层在情节和结局上相互影响。", "选择线索": "需要拓展想象空间、建立层层递进的虚实关系时使用。" }, { "词": "反结构", "说明": "又称无结构或碎片化结构。打破传统框架,不追求完整逻辑或结局,没有传统意义的主角成长。", "选择线索": "侧重氛围营造、情绪表达或人物碎片化状态描写时使用。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "叙事结构", "candidate": "叙事结构", "link": "新建", "score": 0.7536, "top": [ { "name": "历史叙事", "score": 0.7536, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "社会结构", "score": 0.7226, "path": "/理念/知识/社会知识/社会结构" }, { "name": "关系结构", "score": 0.6959, "path": "/理念/知识/思想/概念范畴/关系结构" } ] }, { "scope_type": "substance", "value": "叙事逻辑", "candidate": "叙事逻辑", "link": "新建", "score": 0.7479, "top": [ { "name": "历史叙事", "score": 0.7479, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "逻辑原理", "score": 0.6901, "path": "/理念/知识/思想/逻辑原理" }, { "name": "因果推理", "score": 0.6519, "path": "/理念/知识/思想/逻辑原理/因果推理" } ] }, { "scope_type": "form", "value": "结构框架", "candidate": "结构框架", "link": "新建", "score": 0.739, "top": [ { "name": "框架类型", "score": 0.739, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排/框架类型" }, { "name": "规范框架", "score": 0.7296, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构/规范框架" }, { "name": "架构", "score": 0.723, "path": "/架构" } ] }, { "scope_type": "form", "value": "清单", "candidate": "清单", "link": "新建", "score": 0.706, "top": [ { "name": "条目列举", "score": 0.706, "path": "/架构/逻辑/信息编排逻辑/条目列举" }, { "name": "序号列举", "score": 0.6382, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举" }, { "name": "逐条罗列", "score": 0.6176, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列" } ] }, { "scope_type": "effect", "value": "悬念", "candidate": "悬念", "link": "新建", "score": 0.8936, "top": [ { "name": "悬念设置", "score": 0.8936, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "情感张力", "score": 0.6162, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "情感铺垫", "score": 0.6084, "path": "/结构/叙事推进/铺垫准备/情感铺垫" } ] }, { "scope_type": "effect", "value": "戏剧张力", "candidate": "戏剧张力", "link": "新建", "score": 0.8109, "top": [ { "name": "情感张力", "score": 0.8109, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "悬念设置", "score": 0.6323, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "矛盾冲突", "score": 0.6277, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" } ] }, { "scope_type": "effect", "value": "氛围营造", "candidate": "氛围营造", "link": "复用", "score": 0.9987, "top": [ { "name": "氛围营造", "score": 0.9987, "path": "/表达/氛围营造" }, { "name": "场景描绘", "score": 0.626, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘" }, { "name": "基调设定", "score": 0.6186, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" } ] }, { "scope_type": "feeling", "value": "宿命感", "candidate": "宿命感", "link": "新建", "score": 0.5704, "top": [ { "name": "美感", "score": 0.5704, "path": "/情感/美感" }, { "name": "情感", "score": 0.565, "path": "/情感" }, { "name": "共情", "score": 0.5467, "path": "/情感/共情" } ] }, { "scope_type": "intent", "value": "叙事维度", "candidate": "叙事维度", "link": "新建", "score": 0.5659, "top": [ { "name": "事实呈现", "score": 0.5659, "path": "/信息传递/事实呈现" }, { "name": "解读", "score": 0.5371, "path": "/信息传递/知识传递/解读" }, { "name": "科普", "score": 0.529, "path": "/信息传递/知识传递/科普" } ] } ] } ] }, { "post_id": "67e2e39b0000000003028ff0", "source_id": "xhs_67e2e39b0000000003028ff0", "title": "剧本创作:理解前提、人物、冲突", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" ] }, "cards": [ { "index": 1, "content": "前提的定义与构成:前提是剧本的目标,是简明概括。有效的前提构成公式 = 作者立场 + 人物 + 冲突 + 结论。基本情感可以决定前提。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp" }, { "index": 2, "content": "人物的三维度结构:生理维度(性别、年龄、外表等)、社会维度(阶层、职业、家庭、爱好等)、心理维度(道德、志向、挫折、性格等)。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp" }, { "index": 3, "content": "人物与冲突的关系:剧作家构思情节时需问自己三个问题:我应该做什么?别人会做什么?什么应该被完成?区分使使人物(主角,冲突起因)与对立人物(对手,阻止主角且实力相当)。要求人物具备意志力。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp" }, { "index": 4, "content": "冲突的四种类型:静态冲突(原封不动)、跳跃冲突(不服从现实/常理)、缓慢升级(逻辑联系紧密、步步紧缩)、预示(即张力,坚定对手间的对抗承诺)。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp" }, { "index": 5, "content": "冲突的发现与演化:可以从周围人的性格品质(如贪婪、自负、勇敢等)中发现冲突素材;冲突的基础是“攻击与反击”,势均力敌的对抗会产生持续升级的冲突和高潮。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp" }, { "index": 6, "content": "故事构造要素:过渡(人物状态转变的小冲突)、切入点(决定性瞬间或转折点)、危机(即将到来的决定性改变)、高潮和结局。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "剧本创作的“前提”构成公式", "业务阶段": [ "选题", "脚本" ], "出处": [ "卡片1" ], "界定": "前提是剧本的目标和简明概括,是决定故事走向的基础。", "kind": "构成", "主体": [ { "小标题": "前提构成要素", "形式": "清单", "条目": [ { "词": "作者立场", "说明": "作者对故事核心观点的态度或立场。" }, { "词": "人物", "说明": "故事中的核心行动者。" }, { "词": "冲突", "说明": "驱动故事发展的对抗力量。" }, { "词": "结论", "说明": "由以上要素推导出的最终结局。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "剧本前提", "candidate": "剧本前提", "link": "新建", "score": 0.5583, "top": [ { "name": "概念构想", "score": 0.5583, "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想" }, { "name": "标题", "score": 0.546, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "场景感悟", "score": 0.5445, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" } ] }, { "scope_type": "form", "value": "结构公式", "candidate": "结构公式", "link": "新建", "score": 0.6561, "top": [ { "name": "结构变体", "score": 0.6561, "path": "/架构/修辞/修辞意象/句式辞格/排比句式/结构变体" }, { "name": "结构梳理", "score": 0.6554, "path": "/架构/逻辑/信息编排逻辑/归纳论证/归纳提炼/结构梳理" }, { "name": "分段结构", "score": 0.6515, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" } ] }, { "scope_type": "effect", "value": "逻辑自洽", "candidate": "逻辑自洽", "link": "复用", "score": 1.0, "top": [ { "name": "逻辑自洽", "score": 1.0, "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽" }, { "name": "逻辑推演", "score": 0.7016, "path": "/表达/论证说理/证据支撑/逻辑推演" }, { "name": "逻辑顺接", "score": 0.6589, "path": "/结构/叙事推进/承接转换/逻辑顺接" } ] }, { "scope_type": "intent", "value": "创作方向", "candidate": "创作方向", "link": "新建", "score": 0.4939, "top": [ { "name": "行为引导", "score": 0.4939, "path": "/行为引导" }, { "name": "解读", "score": 0.4936, "path": "/信息传递/知识传递/解读" }, { "name": "事实呈现", "score": 0.4889, "path": "/信息传递/事实呈现" } ] } ] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "人物的三维度维度结构", "业务阶段": [ "脚本" ], "出处": [ "卡片2" ], "界定": "剧本人物应由生理、社会、心理三个维度构成的立体存在。", "kind": "构成", "主体": [ { "小标题": "人物维度细分", "形式": "清单", "条目": [ { "词": "生理维度", "说明": "包括性别、年龄、外表等身体特征。" }, { "词": "社会维度", "说明": "包括阶层、职业、家庭、教育及爱好等背景资料。" }, { "词": "心理维度", "说明": "包括道德标准、性格、志向及经历过的挫折等。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "人物刻画", "candidate": "人物刻画", "link": "新建", "score": 0.8049, "top": [ { "name": "人物形象", "score": 0.8049, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物特征", "score": 0.7587, "path": "/表象/视觉/实体/人物/人物特征" }, { "name": "人物", "score": 0.7463, "path": "/表象/视觉/实体/人物" } ] }, { "scope_type": "form", "value": "三维结构", "candidate": "三维结构", "link": "新建", "score": 0.6403, "top": [ { "name": "三维建模合成", "score": 0.6403, "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成" }, { "name": "结构变体", "score": 0.6341, "path": "/架构/修辞/修辞意象/句式辞格/排比句式/结构变体" }, { "name": "分段结构", "score": 0.5976, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" } ] }, { "scope_type": "effect", "value": "立体感", "candidate": "立体感", "link": "新建", "score": 0.5638, "top": [ { "name": "对比反差", "score": 0.5638, "path": "/表达/论证说理/分析论证/对比反差" }, { "name": "视角呈现", "score": 0.5555, "path": "/表达/信息传达/传达手法/视角呈现" }, { "name": "强调突出", "score": 0.5516, "path": "/表达/信息传达/传达手法/强调突出" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "冲突的四种类型清单", "业务阶段": [ "脚本" ], "出处": [ "卡片4" ], "界定": "冲突是行动的源泉,根据其演化逻辑可分为四种形态。", "kind": "选项", "主体": [ { "小标题": "冲突形态分类", "形式": "分类", "条目": [ { "词": "静态冲突", "说明": "局面原地踏步,原封不动。", "选择线索": "通常用于表现僵局或沉闷的环境背景。" }, { "词": "跳跃冲突", "说明": "不服从现实或逻辑常理的突然跳跃。", "选择线索": "用于超现实或逻辑断裂的情景。" }, { "词": "缓慢升级", "说明": "逻辑联系紧密,压力步步紧缩。", "选择线索": "最优秀的冲突形式,用于构建严密的逻辑剧作。" }, { "词": "预示(张力)", "说明": "坚定对手间的对抗承诺。", "选择线索": "用于在爆发前建立期待和危机感。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "戏剧冲突", "candidate": "戏剧冲突", "link": "新建", "score": 0.7609, "top": [ { "name": "戏剧演出", "score": 0.7609, "path": "/表象/视觉/行为/表演行为/综艺表演/戏剧演出" }, { "name": "冲突对抗", "score": 0.7194, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6754, "path": "/理念/事件/政治事件/战争冲突" } ] }, { "scope_type": "effect", "value": "叙事节奏", "candidate": "叙事节奏", "link": "新建", "score": 0.7884, "top": [ { "name": "叙事推进", "score": 0.7884, "path": "/结构/叙事推进" }, { "name": "叙事推进节点", "score": 0.7215, "path": "/结构/叙事推进/叙事推进节点" }, { "name": "叙事闭合", "score": 0.7199, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" } ] }, { "scope_type": "feeling", "value": "期待感", "candidate": "期待感", "link": "新建", "score": 0.7309, "top": [ { "name": "悬念期待", "score": 0.7309, "path": "/认知/好奇/悬念期待" }, { "name": "美感", "score": 0.595, "path": "/情感/美感" }, { "name": "情感", "score": 0.5686, "path": "/情感" } ] } ] }, { "id": "k4", "type": "what", "role": "主", "parent": null, "title": "故事构造的核心要素", "业务阶段": [ "脚本" ], "出处": [ "卡片6", "卡片7" ], "界定": "构成优秀冲突和场景转折的必备结构要素。", "kind": "构成", "主体": [ { "小标题": "构造五要素", "形式": "清单", "条目": [ { "词": "过渡", "说明": "人物状态转变时的小冲突。" }, { "词": "切入点", "说明": "决定性的瞬间或关键转折点。" }, { "词": "危机", "说明": "即将到来的决定性改变。" }, { "词": "高潮", "说明": "冲突爆发至顶峰。" }, { "词": "结局", "说明": "冲突解决后的最终收尾。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "情节构造", "candidate": "情节构造", "link": "新建", "score": 0.6326, "top": [ { "name": "冰雪构造", "score": 0.6326, "path": "/表象/视觉/空间/空间环境/地形地貌/冰雪景观/冰雪构造" }, { "name": "关系结构", "score": 0.6126, "path": "/理念/知识/思想/概念范畴/关系结构" }, { "name": "构图", "score": 0.5989, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "form", "value": "结构要素", "candidate": "结构要素", "link": "新建", "score": 0.6787, "top": [ { "name": "结构编排", "score": 0.6787, "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排" }, { "name": "结构编排", "score": 0.6787, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排" }, { "name": "结构变体", "score": 0.6746, "path": "/架构/修辞/修辞意象/句式辞格/排比句式/结构变体" } ] }, { "scope_type": "effect", "value": "场景转折", "candidate": "场景转折", "link": "新建", "score": 0.7537, "top": [ { "name": "转折变化", "score": 0.7537, "path": "/结构/叙事推进/承接转换/转折变化" }, { "name": "场景描绘", "score": 0.7414, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘" }, { "name": "场景引入", "score": 0.6994, "path": "/结构/叙事推进/开篇引入/策略引入/场景引入" } ] } ] }, { "id": "k5", "type": "why", "role": "主", "parent": null, "title": "人物意志力原理", "业务阶段": [ "脚本" ], "出处": [ "卡片3", "卡片5" ], "主张": "故事应源自人物,人物必须具有意志力,通过与对立人物的对抗获得发展。", "支撑": [ { "小标题": "作用机制", "形式": "机制", "内容": "优秀的冲突源于“攻击与反击”。这就要求驱使人物(主角)与对立人物(对手)之间必须实力相当,且双方都有坚定的意志力不愿妥协。" }, { "小标题": "创作取舍含义", "形式": "取舍", "内容": "所以在设定人物时应当侧重于赋予其明确的目标和意志,避免设定软弱或无行动力的主角,否则会导致冲突过早消失或走向静态。" } ], "作用域": [ { "scope_type": "substance", "value": "人物意志", "candidate": "人物意志", "link": "新建", "score": 0.7237, "top": [ { "name": "人物", "score": 0.7237, "path": "/表象/视觉/实体/人物" }, { "name": "人物形象", "score": 0.7172, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物特征", "score": 0.6877, "path": "/表象/视觉/实体/人物/人物特征" } ] }, { "scope_type": "effect", "value": "对手对抗", "candidate": "对手对抗", "link": "新建", "score": 0.5403, "top": [ { "name": "维度对比", "score": 0.5403, "path": "/表达/论证说理/分析论证/对比反差/维度对比" }, { "name": "矛盾冲突", "score": 0.5228, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "对比反差", "score": 0.5017, "path": "/表达/论证说理/分析论证/对比反差" } ] }, { "scope_type": "intent", "value": "冲突驱动", "candidate": "冲突驱动", "link": "新建", "score": 0.5182, "top": [ { "name": "行为引导", "score": 0.5182, "path": "/行为引导" }, { "name": "裂变", "score": 0.5095, "path": "/行为引导/裂变" }, { "name": "事实呈现", "score": 0.4994, "path": "/信息传递/事实呈现" } ] } ] } ] }, { "post_id": "680659e8000000001a007a11", "source_id": "xhs_680659e8000000001a007a11", "title": "故事设计原理拆解学习", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" ] }, "cards": [ { "index": 1, "content": "故事设计思路:阐述、上升动作(进展纠葛)、情节突转(危机)、问题解决(高潮)、下降动作(结局);激励事件的定义为打破生活平衡的决定性事件,分为随机和有因(抉择)两种方式。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp" }, { "index": 2, "content": "激励事件的功能(打破平衡、激发欲望等)与构思模式。进展纠葛的定义及冲突原则:必须循序渐进制造冲突,分为只发生一个层面的简单冲突和发生三个层面的复杂型。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp" }, { "index": 3, "content": "冲突分类(内心、个人、社会环境等);故事的宏观结构——幕设计:节拍构成场景,场景构成序列,序列构成幕。主情节通常需要三幕结构,并给出了具体的时间占比建议。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp" }, { "index": 4, "content": "场景设计要素:场景是在连续时空中通过冲突表现的价值情境;介绍了转折点的四重效果(惊奇、增强好奇心、见识和新方向);伏笔与分晓的设计方法。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp" }, { "index": 5, "content": "情感转变原理:核心情感分为快感与痛感。根据回报递减定理,情感必须通过正负价值的动态交替转化(移情于人物、明白利害价值)。区别了情感、感悟与基调。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp" }, { "index": 6, "content": "选择的性质:真正的选择是“两难之选”(不可调和的两善取其一,或两恶取其轻)。提出了构建丰富材料的三方关系框架。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp" }, { "index": 7, "content": "场景分析的五步程序:1.确定冲突(双方欲望目的对立);2.标注开篇价值;3.将场景分解为节拍(人物行为动作/反应的交流);4.标注结尾价值并与开篇比较;5.概述节拍并标注转折点位置。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp" }, { "index": 8, "content": "危机的定义:危机是终极决定,是故事必备场景,必须在两难之境中做出决定,以揭示人物深层性格。高潮中的危机是走向高潮的最重大事件。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp" }, { "index": 9, "content": "高潮的意义:必须充满意义,通过价值剧变打动观众,满足观众的情感预期。结局的三大用途:完成次情节叙事、展示高潮影响、表达对观众的尊重。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "场景分析五步法", "purpose": "通过五个步骤对已有场景进行结构化拆解与分析", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "原始场景素材", "directive": "确定冲突对象及目的,明确双方欲望目的的对立点。", "output": "场景冲突描述", "出处": [ "图7" ], "创作阶段": "打磨", "动作": "确定冲突", "作用域": [ { "scope_type": "substance", "value": "场景冲突", "candidate": "场景冲突", "link": "新建", "score": 0.7413, "top": [ { "name": "场景感悟", "score": 0.7413, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" }, { "name": "冲突对抗", "score": 0.7402, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "场景形象", "score": 0.7364, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" } ] }, { "scope_type": "effect", "value": "冲突确立", "candidate": "冲突确立", "link": "新建", "score": 0.6821, "top": [ { "name": "定性确立", "score": 0.6821, "path": "/表达/论证说理/分析论证/论证评判/定性确立" }, { "name": "确立基点", "score": 0.6678, "path": "/结构/叙事推进/开篇引入/直述开篇/确立基点" }, { "name": "矛盾冲突", "score": 0.6565, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" } ] } ] }, { "id": "s2", "input": "← s1产出", "directive": "标注开篇价值,识别场景开始时的情感或价值状态。", "output": "场景初始价值位", "出处": [ "图7", "卡片7" ], "创作阶段": "打磨", "动作": "标注价值", "作用域": [ { "scope_type": "substance", "value": "初始价值位", "candidate": "初始价值位", "link": "新建", "score": 0.5906, "top": [ { "name": "价值导向", "score": 0.5906, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值象征", "score": 0.5819, "path": "/理念/知识/思想/概念范畴/价值象征" }, { "name": "价值观念", "score": 0.5605, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" } ] }, { "scope_type": "effect", "value": "基准建立", "candidate": "基准建立", "link": "新建", "score": 0.6908, "top": [ { "name": "确立基点", "score": 0.6908, "path": "/结构/叙事推进/开篇引入/直述开篇/确立基点" }, { "name": "基调设定", "score": 0.6209, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "定性确立", "score": 0.6019, "path": "/表达/论证说理/分析论证/论证评判/定性确立" } ] } ] }, { "id": "s3", "input": "← s2产出", "directive": "将场景分解为节拍,记录人物行为动作与反应的具体交流过程。", "output": "场景节拍清单", "出处": [ "图7", "卡片7" ], "创作阶段": "打磨", "动作": "分解节拍", "作用域": [ { "scope_type": "form", "value": "节拍清单", "candidate": "节拍清单", "link": "新建", "score": 0.6266, "top": [ { "name": "节奏控制", "score": 0.6266, "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/节奏控制" }, { "name": "节奏韵律", "score": 0.5847, "path": "/架构/修辞/修辞意象/句式辞格/韵律句式/节奏韵律" }, { "name": "条目列举", "score": 0.5761, "path": "/架构/逻辑/信息编排逻辑/条目列举" } ] }, { "scope_type": "substance", "value": "行为反应", "candidate": "行为反应", "link": "新建", "score": 0.7942, "top": [ { "name": "行为", "score": 0.7942, "path": "/表象/视觉/行为" }, { "name": "反应回应", "score": 0.7442, "path": "/表象/视觉/行为/人际互动/反应回应" }, { "name": "关系行为", "score": 0.7172, "path": "/表象/视觉/行为/人际互动/关系行为" } ] } ] }, { "id": "s4", "input": "← s3产出", "directive": "标注结尾价值,并将其与开篇价值进行比较,观察是否发生了正负转化。", "output": "价值变化结论", "出处": [ "图7", "卡片7" ], "创作阶段": "打磨", "动作": "对比价值", "作用域": [ { "scope_type": "substance", "value": "价值转化", "candidate": "价值转化", "link": "新建", "score": 0.7162, "top": [ { "name": "价值思辨", "score": 0.7162, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨" }, { "name": "价值导向", "score": 0.6952, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值定价", "score": 0.6894, "path": "/理念/知识/商业/产品服务/价值定价" } ] }, { "scope_type": "effect", "value": "弧度验证", "candidate": "弧度验证", "link": "新建", "score": 0.6121, "top": [ { "name": "效果验证", "score": 0.6121, "path": "/表达/信息传达/传达手法/信息呈现/转化呈现/效果验证" }, { "name": "印证核实", "score": 0.5859, "path": "/表达/论证说理/证据支撑/印证核实" }, { "name": "维度对比", "score": 0.5272, "path": "/表达/论证说理/分析论证/对比反差/维度对比" } ] } ] }, { "id": "s5", "input": "← s4产出", "directive": "概述节拍并准确定位转折点的位置。", "output": "场景结构分析总结", "出处": [ "图7", "卡片7" ], "创作阶段": "打磨", "动作": "定位转折", "作用域": [ { "scope_type": "form", "value": "结构总结", "candidate": "结构总结", "link": "新建", "score": 0.7966, "top": [ { "name": "结构梳理", "score": 0.7966, "path": "/架构/逻辑/信息编排逻辑/归纳论证/归纳提炼/结构梳理" }, { "name": "结构编排", "score": 0.6982, "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排" }, { "name": "结构编排", "score": 0.6982, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排" } ] }, { "scope_type": "effect", "value": "转折点定位", "candidate": "转折点定位", "link": "新建", "score": 0.7392, "top": [ { "name": "转折变化", "score": 0.7392, "path": "/结构/叙事推进/承接转换/转折变化" }, { "name": "视角转换", "score": 0.6016, "path": "/结构/叙事推进/承接转换/视角转换" }, { "name": "确立基点", "score": 0.5856, "path": "/结构/叙事推进/开篇引入/直述开篇/确立基点" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "经典故事五部分构成", "业务阶段": [ "脚本" ], "出处": [ "卡片1", "卡片2", "卡片3", "卡片8", "卡片9" ], "界定": "经典叙事结构中的五个核心组成部分及其层级关系。", "kind": "构成", "主体": [ { "小标题": "故事要素", "形式": "清单", "条目": [ { "词": "激励事件", "说明": "打破生活平衡的决定性事件,作为‘大钩子’触发故事。分随机和有因(抉择)两种方式。" }, { "词": "进展纠葛", "说明": "通过内心、个人、社会环境三个层面的渐进式冲突引导人物走向不归点。" }, { "词": "危机", "说明": "终极决定下的危险机会,必须在两难之境中做出决定以揭示性格。" }, { "词": "高潮", "说明": "由正负价值剧变产生的意义感,满足观众情感预期。" }, { "词": "结局", "说明": "用于完成次情节逻辑、展示高潮影响及给予观众情感满足。" } ] }, { "小标题": "结构层级", "形式": "清单", "条目": [ { "词": "节拍", "说明": "构成场景的最小单位,表现为动作/反应的交流。" }, { "词": "场景", "说明": "在连续时空中通过冲突表现的价值情境。" }, { "词": "序列", "说明": "由数个场景构成。" }, { "词": "幕", "说明": "由序列构成,主情节通常需要三幕结构。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "叙事演进", "candidate": "叙事演进", "link": "新建", "score": 0.7341, "top": [ { "name": "演进发展史", "score": 0.7341, "path": "/理念/知识/历史/历史知识形态/历史叙事/演进发展史" }, { "name": "历史叙事", "score": 0.7332, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "制度结构演进", "score": 0.7024, "path": "/理念/现象/社会趋势/社会变迁/制度结构演进" } ] }, { "scope_type": "form", "value": "层级结构", "candidate": "层级结构", "link": "新建", "score": 0.7156, "top": [ { "name": "对话结构", "score": 0.7156, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "架构", "score": 0.7002, "path": "/架构" }, { "name": "社会阶层", "score": 0.6792, "path": "/架构/叙事/叙事组织/角色书写/角色身份/社会阶层" } ] }, { "scope_type": "effect", "value": "节奏控制", "candidate": "节奏控制", "link": "新建", "score": 0.7325, "top": [ { "name": "推进节奏", "score": 0.7325, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.5629, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "叙事推进", "score": 0.5489, "path": "/结构/叙事推进" } ] }, { "scope_type": "intent", "value": "观众预期", "candidate": "观众预期", "link": "新建", "score": 0.5302, "top": [ { "name": "粉丝互动", "score": 0.5302, "path": "/情感联结/关系维护/粉丝互动" }, { "name": "信息扩散", "score": 0.5013, "path": "/信息传递/信息扩散" }, { "name": "事实呈现", "score": 0.5004, "path": "/信息传递/事实呈现" } ] } ] }, { "id": "k3", "type": "why", "role": "主", "parent": null, "title": "两难之选原理", "业务阶段": [ "脚本" ], "出处": [ "图6", "图8" ], "主张": "真正的选择必须是不可调和的选择,而非简单的对错之分。", "支撑": [ { "小标题": "抉择性质", "形式": "定义", "内容": "真正的选择是‘两难之选’:在不可调和的两善中取其一,或在两恶中取其轻。" }, { "小标题": "创作取舍", "形式": "取舍", "内容": "设计人物困境时,应避免设置显而易见的正确选项,必须强制人物在两个具有同等分量的价值间做痛苦抉择,以此揭示人物深层性格并产生戏剧压力。" } ], "作用域": [ { "scope_type": "substance", "value": "两难抉择", "candidate": "两难抉择", "link": "新建", "score": 0.6317, "top": [ { "name": "苦难困境", "score": 0.6317, "path": "/理念/现象/生活状态/个人境遇/身心状态/苦难困境" }, { "name": "困境生存", "score": 0.6022, "path": "/理念/现象/生活状态/困境生存" }, { "name": "博弈策略", "score": 0.5609, "path": "/理念/知识/政治/国际政治/国际博弈/博弈策略" } ] }, { "scope_type": "effect", "value": "人物刻画", "candidate": "人物刻画", "link": "新建", "score": 0.8592, "top": [ { "name": "形象刻画", "score": 0.8592, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画" }, { "name": "行为刻画", "score": 0.8207, "path": "/表达/形象塑造/行为刻画" }, { "name": "人物引入", "score": 0.6936, "path": "/表达/形象塑造/人物引入" } ] }, { "scope_type": "feeling", "value": "两难煎熬感", "candidate": "两难煎熬感", "link": "新建", "score": 0.5494, "top": [ { "name": "情绪处境共鸣", "score": 0.5494, "path": "/情感/同感/情绪处境共鸣" }, { "name": "焦虑恐惧", "score": 0.5448, "path": "/情感/共情/焦虑恐惧" }, { "name": "同感", "score": 0.5431, "path": "/情感/同感" } ] }, { "scope_type": "effect", "value": "戏剧压力", "candidate": "戏剧压力", "link": "新建", "score": 0.6152, "top": [ { "name": "情感张力", "score": 0.6152, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "矛盾冲突", "score": 0.5302, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "困境状态", "score": 0.5186, "path": "/表达/论证说理/分析论证/揭示溯因/困境状态" } ] } ] }, { "id": "k4", "type": "why", "role": "主", "parent": null, "title": "情感回报递减与动态转化原理", "业务阶段": [ "脚本" ], "出处": [ "图5" ], "主张": "情感必须通过正负价值的动态交替转化来维持观众的兴趣。", "支撑": [ { "小标题": "驱动机制", "形式": "机制", "内容": "根据回报递减定理,持续的快感或痛感会导致观众麻木。核心情感(快感与痛感)必须交替出现。" }, { "小标题": "创作取舍", "形式": "取舍", "内容": "在剧本编写过程中,不能让人物一直处于顺利或一直处于低谷,必须刻意设计价值转折(从负到正,或从正到负),通过正负交替转化来牵引观众移情并维持情感强度。" } ], "作用域": [ { "scope_type": "substance", "value": "价值转折", "candidate": "价值转折", "link": "新建", "score": 0.6955, "top": [ { "name": "价值导向", "score": 0.6955, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值思辨", "score": 0.6926, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨" }, { "name": "价值定价", "score": 0.6738, "path": "/理念/知识/商业/产品服务/价值定价" } ] }, { "scope_type": "effect", "value": "情感驱动", "candidate": "情感驱动", "link": "新建", "score": 0.744, "top": [ { "name": "情感动员", "score": 0.744, "path": "/表达/互动引导/情感连接/情感动员" }, { "name": "情感连接", "score": 0.7262, "path": "/表达/互动引导/情感连接" }, { "name": "情感强化", "score": 0.7191, "path": "/表达/信息传达/传达手法/强调突出/情感强化" } ] }, { "scope_type": "feeling", "value": "移情效应", "candidate": "移情效应", "link": "新建", "score": 0.6922, "top": [ { "name": "共情", "score": 0.6922, "path": "/情感/共情" }, { "name": "情绪处境共鸣", "score": 0.6142, "path": "/情感/同感/情绪处境共鸣" }, { "name": "情感", "score": 0.6068, "path": "/情感" } ] }, { "scope_type": "intent", "value": "兴趣维持", "candidate": "兴趣维持", "link": "新建", "score": 0.6337, "top": [ { "name": "关系维护", "score": 0.6337, "path": "/情感联结/关系维护" }, { "name": "行为引导", "score": 0.5261, "path": "/行为引导" }, { "name": "情感联结", "score": 0.5184, "path": "/情感联结" } ] } ] } ] }, { "post_id": "67e4bdf50000000006028a59", "source_id": "xhs_67e4bdf50000000006028a59", "title": "只要学会这几样,写短视频脚本真的不难❗️", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" ] }, "cards": [ { "index": 1, "content": "短视频脚本编写流程:1. 确定选题(明确拍摄主题);2. 搭建框架(确定出镜人员/形象、室内外场景、故事内容);3. 细节完善(镜号排序、拍摄场景地点、画面感构思、拍摄技巧、字幕类型、音乐音效、控制时长)。时长建议:长视频15秒左右注意力维持,短视频3秒左右。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp" }, { "index": 2, "content": "脚本构思三步骤与要素:1. 脚本构成要素包括标题、时长、视频画面、视频文案、景别、角度。2. 脚本构思逻辑包括:开门见山/提出疑问、提出方法/讲述故事、抛出问题/总结内容等。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp" }, { "index": 3, "content": "分镜头脚本公式:1. vlog公式(共鸣=人物+状态+情感;好奇=描述时间/观点+悬念等)。2. 脚本三要素:开头噱头(黄金3秒)、中间论述(条理清晰)、结尾总结。3. 黄金结构:引子(视觉冲击/独特开场)、内容主题(有起伏的故事线/节奏把握)、结尾(印象点/情感共鸣/行动指令)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp" }, { "index": 4, "content": "六种常用拍摄构图法:水平线构图(稳定宽广)、对角线构图(动感/吸引注意力)、中心构图(主体突出)、框式构图(窥视感/神秘感)、九宫格构图(均衡醒目)、三分法构图(化繁为简)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "短视频脚本编写三步法", "purpose": "从确定主题出发完成一份包含视听细节的短视频脚本", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "创作意图", "directive": "确定选题,明确拍摄主题", "output": "拍摄主题", "出处": [ "卡片1" ], "创作阶段": "定向", "动作": "确定选题", "作用域": [ { "scope_type": "substance", "value": "选题确定", "candidate": "选题确定", "link": "新建", "score": 0.5318, "top": [ { "name": "标题", "score": 0.5318, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "概念构想", "score": 0.5279, "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想" }, { "name": "行业研究", "score": 0.5259, "path": "/理念/知识/商业/行业分析/行业研究" } ] }, { "scope_type": "intent", "value": "创作方向", "candidate": "创作方向", "link": "新建", "score": 0.4957, "top": [ { "name": "行为引导", "score": 0.4957, "path": "/行为引导" }, { "name": "解读", "score": 0.4936, "path": "/信息传递/知识传递/解读" }, { "name": "事实呈现", "score": 0.4883, "path": "/信息传递/事实呈现" } ] } ] }, { "id": "s2", "input": "← s1产出", "directive": "搭建框架。确定出镜人员/形象、室内外场景、故事内容。", "output": "脚本框架(人物/场景/事件)", "出处": [ "卡片1" ], "创作阶段": "构思", "动作": "定框架", "作用域": [ { "scope_type": "substance", "value": "脚本框架", "candidate": "脚本框架", "link": "新建", "score": 0.5547, "top": [ { "name": "场景形象", "score": 0.5547, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "概念构想", "score": 0.5509, "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想" }, { "name": "清单列表", "score": 0.5459, "path": "/表象/视觉/符号/文字符号/标注/清单列表" } ] }, { "scope_type": "form", "value": "叙事结构", "candidate": "叙事结构", "link": "新建", "score": 0.8439, "top": [ { "name": "叙事逻辑", "score": 0.8439, "path": "/架构/逻辑/叙事逻辑" }, { "name": "叙事手法", "score": 0.8245, "path": "/呈现/听觉/语音/表达形式/风格化解说/叙事手法" }, { "name": "叙事组织", "score": 0.8132, "path": "/架构/叙事/叙事组织" } ] }, { "scope_type": "effect", "value": "逻辑支撑", "candidate": "逻辑支撑", "link": "新建", "score": 0.7475, "top": [ { "name": "证据支撑", "score": 0.7475, "path": "/表达/论证说理/证据支撑" }, { "name": "逻辑铺垫", "score": 0.7412, "path": "/结构/叙事推进/铺垫准备/逻辑铺垫" }, { "name": "逻辑推演", "score": 0.7114, "path": "/表达/论证说理/证据支撑/逻辑推演" } ] } ] }, { "id": "s3", "input": "← s2产出", "directive": "细节完善。进行镜号排序,细化画面感构思、拍摄技巧、字幕、音乐音效及控制时长。注意:长视频15秒左右注意力维持,短视频3秒左右。", "output": "分镜头脚本成品", "出处": [ "卡片1", "卡片2" ], "创作阶段": "打磨", "动作": "细化细节", "作用域": [ { "scope_type": "substance", "value": "分镜头脚本", "candidate": "分镜头脚本", "link": "新建", "score": 0.5809, "top": [ { "name": "场景氛围", "score": 0.5809, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" }, { "name": "场景形象", "score": 0.5765, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "镜头", "score": 0.5754, "path": "/表象/视觉/画面/镜头" } ] }, { "scope_type": "form", "value": "细节排布", "candidate": "细节排布", "link": "新建", "score": 0.707, "top": [ { "name": "细节描绘", "score": 0.707, "path": "/架构/修辞/描写刻画/细节描绘" }, { "name": "细节化叙事", "score": 0.6566, "path": "/架构/叙事/叙事技法/基础技法/细节化叙事" }, { "name": "脉络铺排", "score": 0.6532, "path": "/架构/叙事/叙事组织/脉络铺排" } ] }, { "scope_type": "effect", "value": "注意力维持", "candidate": "注意力维持", "link": "新建", "score": 0.5532, "top": [ { "name": "动机激发", "score": 0.5532, "path": "/表达/信息传达/传达手法/强调突出/动机激发" }, { "name": "回归聚焦", "score": 0.5435, "path": "/结构/叙事推进/收束归纳/回归聚焦" }, { "name": "动机驱力", "score": 0.5379, "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/动机驱力" } ] } ] } ] }, { "id": "k2", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 2 }, "title": "短视频内容黄金结构", "业务阶段": [ "脚本" ], "出处": [ "卡片3" ], "界定": "一种通用的短视频叙事与节奏排布方式", "kind": "构成", "主体": [ { "小标题": "结构组成", "形式": "清单", "条目": [ { "词": "引子", "说明": "开头噱头(黄金3秒)。要求视觉冲击或独特开场。" }, { "词": "内容主题", "说明": "中间论述。条理清晰,有起伏的故事线且把握节奏。" }, { "词": "结尾", "说明": "总结得出印象点、情感共鸣或行动指令。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "短视频结构", "candidate": "短视频结构", "link": "新建", "score": 0.6346, "top": [ { "name": "社会结构", "score": 0.6346, "path": "/理念/知识/社会知识/社会结构" }, { "name": "关系结构", "score": 0.583, "path": "/理念/知识/思想/概念范畴/关系结构" }, { "name": "构图", "score": 0.5677, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "form", "value": "三段式叙事", "candidate": "三段式叙事", "link": "新建", "score": 0.7552, "top": [ { "name": "叙事逻辑", "score": 0.7552, "path": "/架构/逻辑/叙事逻辑" }, { "name": "叙事手法", "score": 0.7466, "path": "/呈现/听觉/语音/表达形式/风格化解说/叙事手法" }, { "name": "叙事", "score": 0.7392, "path": "/架构/叙事" } ] }, { "scope_type": "effect", "value": "黄金3秒", "candidate": "黄金3秒", "link": "新建", "score": 0.506, "top": [ { "name": "视觉开篇", "score": 0.506, "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇" }, { "name": "定性定格", "score": 0.5051, "path": "/表达/形象塑造/品质体现/形象整合/定性定格" }, { "name": "悬念设置", "score": 0.4721, "path": "/结构/叙事推进/叙事推进节点/悬念设置" } ] }, { "scope_type": "feeling", "value": "情感共鸣", "candidate": "情感共鸣", "link": "新建", "score": 0.799, "top": [ { "name": "情感", "score": 0.799, "path": "/情感" }, { "name": "情绪处境共鸣", "score": 0.7863, "path": "/情感/同感/情绪处境共鸣" }, { "name": "共情", "score": 0.7814, "path": "/情感/共情" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "常用拍摄构图方法清单", "业务阶段": [ "脚本" ], "出处": [ "卡片4" ], "界定": "在脚本规划画面感时可选用的视觉组织方式", "kind": "选项", "主体": [ { "小标题": "构图库", "形式": "清单", "条目": [ { "词": "水平线构图", "说明": "稳定宽广", "选择线索": "追求画面稳定与开阔感时使用" }, { "词": "对角线构图", "说明": "动感/吸引注意力", "选择线索": "需要增加画面张力或引导视觉焦点时使用" }, { "词": "中心构图", "说明": "主体突出", "选择线索": "强调单一核心主体时使用" }, { "词": "框式构图", "说明": "窥视感/神秘感", "选择线索": "需要利用前景营造空间层次或神秘氛围时使用" }, { "词": "九宫格构图", "说明": "均衡醒目", "选择线索": "追求符合大众审美的平衡感时使用" }, { "词": "三分法构图", "说明": "化繁为简", "选择线索": "画面元素较多需要留白或梳理主次时使用" } ] } ], "作用域": [ { "scope_type": "substance", "value": "拍摄构图", "candidate": "拍摄构图", "link": "新建", "score": 0.8722, "top": [ { "name": "构图", "score": 0.8722, "path": "/表象/视觉/画面/构图" }, { "name": "色彩构成", "score": 0.6097, "path": "/表象/视觉/画面特征/色彩表现/色彩构成" }, { "name": "光影", "score": 0.5591, "path": "/表象/视觉/画面/光影" } ] }, { "scope_type": "form", "value": "视觉组织", "candidate": "视觉组织", "link": "新建", "score": 0.7424, "top": [ { "name": "视觉", "score": 0.7424, "path": "/呈现/视觉" }, { "name": "叙事组织", "score": 0.7226, "path": "/架构/叙事/叙事组织" }, { "name": "时间组织", "score": 0.7096, "path": "/架构/叙事/叙事组织/脉络铺排/时间组织" } ] }, { "scope_type": "effect", "value": "空间层次", "candidate": "空间层次", "link": "新建", "score": 0.7245, "top": [ { "name": "层次递进", "score": 0.7245, "path": "/结构/叙事推进/承接转换/层次递进" }, { "name": "层次跃升", "score": 0.681, "path": "/表达/论证说理/提炼升华/升华深化/层次跃升" }, { "name": "氛围营造", "score": 0.6064, "path": "/表达/氛围营造" } ] }, { "scope_type": "feeling", "value": "神秘感", "candidate": "神秘感", "link": "新建", "score": 0.6419, "top": [ { "name": "美感", "score": 0.6419, "path": "/情感/美感" }, { "name": "悬念期待", "score": 0.57, "path": "/认知/好奇/悬念期待" }, { "name": "风格美感", "score": 0.569, "path": "/情感/美感/风格美感" } ] } ] }, { "id": "k4", "type": "what", "role": "主", "parent": null, "title": "Vlog脚本创作公式集", "业务阶段": [ "灵感", "脚本" ], "出处": [ "卡片3" ], "界定": "针对不同情绪和目的的Vlog叙事要素组合", "kind": "选项", "主体": [ { "小标题": "分类公式", "形式": "清单", "条目": [ { "词": "共鸣公式", "说明": "人物+状态+情感", "选择线索": "旨在引发观众情绪上的认同" }, { "词": "好奇公式", "说明": "描述时间/观点+悬念等", "选择线索": "旨在提高视频完播率和抓人眼球" }, { "词": "其余公式", "说明": "引发互动型、干货输出型、综合热点型", "选择线索": "根据视频具体目的(涨粉、教学或蹭热度)选择" } ] } ], "作用域": [ { 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"score": 0.7554, "top": [ { "name": "情绪处境共鸣", "score": 0.7554, "path": "/情感/同感/情绪处境共鸣" }, { "name": "共情", "score": 0.7316, "path": "/情感/共情" }, { "name": "情感", "score": 0.6766, "path": "/情感" } ] } ] } ] }, { "post_id": "7589257893544165455", "source_id": "dy_7589257893544165455", "title": "如何用AI十几秒制作一段高质量精彩的视频...", "platform": "douyin", "url": "https://www.douyin.com/video/7589257893544165455", "media": { "type": "video", "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4", "images": [] }, "cards": [ { "index": 1, "content": "核心逻辑概述。How:利用 AI 工具(豆包)添加一句提示词即可搞定高质量旅游视频。", "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4", "start": 0.0, "end": 7.0 }, { "index": 2, "content": "AI 生成视频描述词技巧。What:通过 AI 对话工具获取专业的视频描述词。。How:1. 打开豆包并开启‘深度思考’模式;\n2. 输入特定 Prompt:‘我是一个旅游视频创作者,请帮我写一段关于[地点]旅游的视频描述词,要求 30 字以内’;\n3. 从生成的多个候选中复制最满意的一条。", "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4", "start": 8.0, "end": 24.0 }, { "index": 3, "content": "文生视频操作流程。How:1. 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