{ "count": 7, "posts": [ { "post_id": "699308fa0000000016009697", "source_id": "xhs_699308fa0000000016009697", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" ] }, "cards": [ { "index": 1, "content": "真正能爆的选题,往往是你写完后感觉羞耻的。选题越‘正确’越专业,爆的概率可能越低。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp" }, { "index": 2, "content": "", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp" }, { "index": 3, "content": "选题不仅要经过大脑审核,更要经过情绪审核。羞耻感是好选题的防伪标签。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp" }, { "index": 4, "content": "判断信号:如果发之前觉得挑不出毛病(正确但无感)则难爆;如果你觉得不好意思、纠结别人会不会觉得你在装或太直白,这个才真正能爆。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp" }, { "index": 5, "content": "羞耻感本质:触碰了真实但平时没人敢说出口的东西,戳中了公共痛点。冒犯感:是对某种‘正确共识’的冒犯,是撕裂圣经句。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp" }, { "index": 6, "content": "", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp" }, { "index": 7, "content": "创作者的安全感等于观众的无感,没有风险等同于没有情绪触发。没有转发内容就不可能爆。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp" }, { "index": 8, "content": "选题逻辑:第一个是在加固一个信念(无感),第二个是在撕裂一个信念(爆款)。圣经句:各赛道中人人点头但可能失灵的话(如自律即自由、内容为王)。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp" }, { "index": 9, "content": "实操方法:选题不是灵感,是机制。找到圣经句及其崩塌场景,把裂缝撕开。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp" }, { "index": 10, "content": "第一招:寻找正确共识的失灵瞬间。列出赛道大号常说的正确话,问:什么情况下,严格按这话做反而越做越差?", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp" }, { "index": 11, "content": "第二招:去评论区找‘但是’。在竞品爆款视频下找‘道理我都懂,但是……’的评论,‘但是’后面就是圣经句的裂缝,是现成的选题。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp" }, { "index": 12, "content": "核心逻辑:观众不缺正确答案,缺的是有人帮他们说出‘这个正确答案在你身上根部不好使’。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" } ], "knowledges": [ { "id": "k1", "type": "why", "role": "主", "parent": null, "title": "爆款选题的羞耻感逻辑", "业务阶段": [ "选题" ], "出处": [ "卡片1", "卡片3", "卡片4", "卡片5", "卡片7", "卡片12" ], "主张": "能爆的选题往往能触碰并撕裂大众共识,产生羞耻感是其防伪标签。", "支撑": [ { "小标题": "情绪审核机制", "形式": "机制", "内容": "创作者的安全感等于观众的无感。羞耻感或冒犯感证明内容戳中了真实痛点或拆穿了社交礼仪包装的真相,这种情绪撕裂才能引发转发。" }, { "小标题": "好选题信号", "形式": "判据", "内容": "如果发之前觉得挑不出毛病(正确但无感)则难爆;若觉得不好意思、纠结别人会不会觉得你太直白,该内容才具备爆发潜力。" } ], "作用域": [ { "scope_type": "substance", "value": "爆款选题逻辑", "candidate": "爆款选题逻辑", "link": "新建", "score": 0.5245, "top": [ { "name": "因果推理", "score": 0.5245, "path": "/理念/知识/思想/逻辑原理/因果推理" }, { "name": "痛点问题", "score": 0.5206, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "标题", "score": 0.5143, "path": "/表象/视觉/符号/文字符号/标题" } ] }, { "scope_type": "feeling", "value": "羞耻感", "candidate": "羞耻感", "link": "新建", "score": 0.6268, "top": [ { "name": "情感", "score": 0.6268, "path": "/情感" }, { "name": "美感", "score": 0.6123, "path": "/情感/美感" }, { "name": "共情", "score": 0.5855, "path": "/情感/共情" } ] }, { "scope_type": "feeling", "value": "冒犯感", "candidate": "冒犯感", "link": "新建", "score": 0.5938, "top": [ { "name": "厌恶反感", "score": 0.5938, "path": "/情感/共情/厌恶反感" }, { "name": "情感", "score": 0.5689, "path": "/情感" }, { "name": "共情", "score": 0.562, "path": "/情感/共情" } ] }, { "scope_type": "effect", "value": "撕裂大众共识", "candidate": "撕裂大众共识", "link": "新建", "score": 0.4881, "top": [ { "name": "情感共鸣", "score": 0.4881, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "分析解构", "score": 0.4824, "path": "/表达/信息传达/传达深度/详细说明/分析解构" }, { "name": "真相本质", "score": 0.4684, "path": "/表达/论证说理/分析论证/揭示溯因/真相本质" } ] }, { "scope_type": "intent", "value": "内容爆发", "candidate": "内容爆发", "link": "新建", "score": 0.6342, "top": [ { "name": "裂变", "score": 0.6342, "path": "/行为引导/裂变" }, { "name": "信息扩散", "score": 0.5833, "path": "/信息传递/信息扩散" }, { "name": "商业推广", "score": 0.5505, "path": "/行为引导/商业推广" } ] } ] }, { "id": "k2", "type": "how", "role": "主", "parent": null, "title": "撕裂共识选题挖掘法", "purpose": "挖掘具有冲突性和情绪驱动力的爆款选题", "业务阶段": [ "选题" ], "steps": [ { "id": "s1", "intent": "定位赛道“圣经句”", "directive": "列出赛道大号常说的、人人点头的正确话。例:『内容为王』、『自律即自由』。", "output": "赛道正确共识清单", "出处": [ "卡片8", "卡片10" ], "创作阶段": "定向", "动作": "共识扫描", "作用域": [ { "scope_type": "substance", "value": "赛道共识", "candidate": "赛道共识", "link": "新建", "score": 0.5828, "top": [ { "name": "通用共识符号", "score": 0.5828, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "赛事竞技", "score": 0.5451, "path": "/表象/视觉/行为/日常活动/组织活动/赛事竞技" }, { "name": "认知思辨", "score": 0.5382, "path": "/理念/知识/思想/概念范畴/认知思辨" } ] }, { "scope_type": "form", "value": "清单整理", "candidate": "清单整理", "link": "新建", "score": 0.662, "top": [ { "name": "条目列举", "score": 0.662, "path": "/架构/逻辑/信息编排逻辑/条目列举" }, { "name": "逐条罗列", "score": 0.6142, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列" }, { "name": "序号列举", "score": 0.596, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举" } ] }, { "scope_type": "effect", "value": "基准定位", "candidate": "基准定位", "link": "新建", "score": 0.6183, "top": [ { "name": "确立基点", "score": 0.6183, "path": "/结构/叙事推进/开篇引入/直述开篇/确立基点" }, { "name": "基调设定", "score": 0.5854, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "引用评价", "score": 0.5403, "path": "/表达/论证说理/证据支撑/引用援引/引用评价" } ] } ] }, { "id": "s2", "intent": "寻找共识失灵瞬间", "directive": "对圣经句提问:在什么具体情境下,严格按这话做反而越做越差?寻找那些‘道理都对但无法解决问题’的裂缝。例:提问『内容越好,死得越快』的特殊场景。", "output": "反共识冲突点", "出处": [ "卡片10", "卡片12" ], "创作阶段": "构思", "动作": "逆向提问", "作用域": [ { "scope_type": "substance", "value": "反共识冲突点", "candidate": "反共识冲突点", "link": "新建", "score": 0.6657, "top": [ { "name": "冲突对抗", "score": 0.6657, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "通用共识符号", "score": 0.6133, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "地缘冲突", "score": 0.5918, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "form", "value": "反向提问", "candidate": "反向提问", "link": "新建", "score": 0.7492, "top": [ { "name": "反问式", "score": 0.7492, "path": "/架构/修辞/修辞意象/句式辞格/问答句式/反问式" }, { "name": "反讽句式", "score": 0.6502, "path": "/架构/修辞/修辞意象/句式辞格/反讽句式" }, { "name": "逻辑反转", "score": 0.6478, "path": "/架构/叙事/叙事技法/戏剧张力/反转/逻辑反转" } ] }, { "scope_type": "effect", "value": "寻找裂缝", "candidate": "寻找裂缝", "link": "新建", "score": 0.5008, "top": [ { "name": "揭示溯因", "score": 0.5008, "path": "/表达/论证说理/分析论证/揭示溯因" }, { "name": "真相本质", "score": 0.493, "path": "/表达/论证说理/分析论证/揭示溯因/真相本质" }, { "name": "因果解析", "score": 0.488, "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/因果解析" } ] } ] }, { "id": "s3", "intent": "从评论区验证冲突", "directive": "在竞品爆款视频下寻找包含‘道理我都懂,但是……’关键词的评论,挖掘‘但是’后面反映的真实痛点和失灵场景。", "output": "经过市场验证的冲突选题", "出处": [ "卡片11" ], "创作阶段": "构思", "动作": "反馈挖掘", "作用域": [ { "scope_type": "substance", "value": "真实痛点", "candidate": "真实痛点", "link": "新建", "score": 0.8104, "top": [ { "name": "痛点问题", "score": 0.8104, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "真实心声", "score": 0.6254, "path": "/理念/观念/个人观念/人生感悟/观点表达/真实心声" }, { "name": "消费体验", "score": 0.5278, "path": "/理念/观念/个人观念/人生感悟/内心感受/消费体验" } ] }, { "scope_type": "form", "value": "评论区验证", "candidate": "评论区验证", "link": "新建", "score": 0.6019, "top": [ { "name": "讽刺评论", "score": 0.6019, "path": "/架构/修辞/语调风格/讽刺犀利/讽刺手法/讽刺评论" }, { "name": "截图引用", "score": 0.5669, "path": "/呈现/视觉/视觉制作/素材来源/截图引用" }, { "name": "亲历见证", "score": 0.5296, "path": "/架构/叙事/叙事视角/人称结构/第一人称/亲历见证" } ] }, { "scope_type": "effect", "value": "市场验证", "candidate": "市场验证", "link": "新建", "score": 0.6945, "top": [ { "name": "效果验证", "score": 0.6945, "path": "/表达/信息传达/传达手法/信息呈现/转化呈现/效果验证" }, { "name": "数据实证", "score": 0.6116, "path": "/表达/论证说理/证据支撑/数据实证" }, { "name": "印证核实", "score": 0.6099, "path": "/表达/论证说理/证据支撑/印证核实" } ] } ] } ] }, { "id": "k3", "type": "what", "role": "组件", "parent": { "how_id": "k2", "step": 1 }, "title": "赛道圣经句", "业务阶段": [ "选题" ], "出处": [ "卡片8" ], "界定": "各赛道中人人称是但可能在特定场景下失灵的共识性言论。", "主体": [ { "小标题": "典型特征", "形式": "清单", "条目": [ { "词": "加固信念", "说明": "让读者感到安全、正确,但也容易带来无感。" }, { "词": "潜在失灵", "说明": "在现实复杂操作中存在盲点或失效情况。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "共识性言论", "candidate": "共识性言论", "link": "新建", "score": 0.6761, "top": [ { "name": "语录言论", "score": 0.6761, "path": "/表象/视觉/符号/文字符号/正文/语录言论" }, { "name": "通用共识符号", "score": 0.6623, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "观点表达", "score": 0.6023, "path": "/理念/观念/个人观念/人生感悟/观点表达" } ] }, { "scope_type": "feeling", "value": "安全感", "candidate": "安全感", "link": "新建", "score": 0.6262, "top": [ { "name": "美感", "score": 0.6262, "path": "/情感/美感" }, { "name": "情感", "score": 0.6216, "path": "/情感" }, { "name": "焦虑恐惧", "score": 0.5928, "path": "/情感/共情/焦虑恐惧" } ] }, { "scope_type": "effect", "value": "加固信念", "candidate": "加固信念", "link": "新建", "score": 0.7067, "top": [ { "name": "论点加固", "score": 0.7067, "path": "/表达/信息传达/传达手法/强调突出/论点加固" }, { "name": "情感强化", "score": 0.6482, "path": "/表达/信息传达/传达手法/强调突出/情感强化" }, { "name": "论证强化", "score": 0.5974, "path": "/表达/论证说理/分析论证/论证评判/肯定论证/论证强化" } ] } ] } ] }, { "post_id": "698481e1000000000a02a7c1", "source_id": "xhs_698481e1000000000a02a7c1", "title": "7种编剧常用的叙事结构,写剧不用愁!", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" ] }, "cards": [ { "index": 1, "content": "1. 三幕式结构:最基础广泛的经典结构,核心是起承转合的线性逻辑。第一幕(开端)负责交代故事背景、人设及触发核心冲突。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp" }, { "index": 2, "content": "续三幕式:第二幕(发展)是主体,包含核心冲突升级、主角受挫、成长及情节铺垫;第三幕(高潮与结局)是矛盾爆发解决及收尾。\n2. 英雄之旅结构:围绕主角成长弧光,核心是“平凡人到英雄的蜕变”,情节节点为:启程(离开舒适区)→考验(挑战、结盟、对抗反派、自我突破)→归来(获得成长或收获回归)。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp" }, { "index": 3, "content": "3. 非线性结构:打破时间线性逻辑,通过时间拆解重组、多视角切换呈现情节,手段包括闪回、闪前、插叙、倒叙。\n4. 环形结构:核心是首尾呼应形成闭环,部分作品加入“循环”设定。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp" }, { "index": 4, "content": "续环形结构:非循环类通过场景/台词呼应形成宿命感;循环类则让主角反复经历某事件直至达成目标打破循环。\n5. 多线叙事结构:多条独立故事线并行推进,在节点交汇,各线有独立主角冲突但共用主题或因果。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp" }, { "index": 5, "content": "6. 嵌套式结构:又称“套层结构”,层层递进(如戏中戏、梦中梦、平行宇宙嵌套),内外层情节互补或推动。\n7. 反结构:又称“无结构”或“碎片化结构”,抛弃线性逻辑、核心冲突和常规结局等传统框架,注重氛围和情绪。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp" }, { "index": 6, "content": "续反结构:没有明确核心冲突和传统意义的人物成长,靠人物状态、细节描写和情绪传递打动观众,适合个人风格强烈的作品。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "7种常用叙事结构清单", "业务阶段": [ "脚本" ], "出处": [ "图1", "卡片1", "卡片2", "卡片3", "卡片4", "卡片5", "卡片6" ], "界定": "编剧在剧本创作中用于组织情节、逻辑和节奏的七种经典框架形态。", "主体": [ { "小标题": "经典线性与英雄叙事", "形式": "清单", "条目": [ { "词": "三幕式结构", "说明": "最基础最广泛,分为开端(交代背景冲突)、发展(冲突升级、主角受挫成长)、高潮与结局(矛盾爆发解决)。" }, { "词": "英雄之旅结构", "说明": "核心是“平凡人到英雄的蜕变”,通过启程(离开舒适区)、考验(挑战对抗、自我突破)、归来(获得成长或收获)实现成长弧光。" } ] }, { "小标题": "时空解构与循环叙事", "形式": "清单", "条目": [ { "词": "非线性结构", "说明": "打破时间线性逻辑,通过闪回、闪前、插叙、倒叙或多视角切换进行时间拆解重组。" }, { "词": "环形结构", "说明": "首尾呼应形成闭环。由场景/台词呼应带来的宿命感(非循环类),或让主角反复经历某事件直至打破循环(循环类)。" } ] }, { "小标题": "复杂推进与实验性叙事", "形式": "清单", "条目": [ { "词": "多线叙事结构", "说明": "多条独立故事线并行并在节点交汇,各线有独立冲突但共用主题或因果,适合群像戏。" }, { "词": "嵌套式结构", "说明": "又称套层结构,故事中包裹故事(如戏中戏、梦中梦),内外层虚实交织、互补推动。" }, { "词": "反结构", "说明": "又称无结构或碎片化结构,抛弃线性逻辑和传统冲突框架,侧重人物状态、细节描写、氛围营造与情绪表达。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "叙事框架", "candidate": "叙事框架", "link": "新建", "score": 0.7219, "top": [ { "name": "历史叙事", "score": 0.7219, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "概念范畴", "score": 0.6071, "path": "/理念/知识/思想/概念范畴" }, { "name": "构图", "score": 0.5844, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "form", "value": "结构清单", "candidate": "结构清单", "link": "新建", "score": 0.7112, "top": [ { "name": "结构梳理", "score": 0.7112, "path": "/架构/逻辑/信息编排逻辑/归纳论证/归纳提炼/结构梳理" }, { "name": "分段结构", "score": 0.6566, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "结构编排", "score": 0.6505, "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排" } ] }, { "scope_type": "effect", "value": "组织情节", "candidate": "组织情节", "link": "新建", "score": 0.5992, "top": [ { "name": "悬念设置", "score": 0.5992, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "叙事推进", "score": 0.5952, "path": "/结构/叙事推进" }, { "name": "场景描绘", "score": 0.5751, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘" } ] }, { "scope_type": "effect", "value": "逻辑构建", "candidate": "逻辑构建", "link": "新建", "score": 0.7425, "top": [ { "name": "逻辑架构", "score": 0.7425, "path": "/表达/论证说理/证据支撑/逻辑推演/逻辑架构" }, { "name": "逻辑推演", "score": 0.7297, "path": "/表达/论证说理/证据支撑/逻辑推演" }, { "name": "逻辑铺垫", "score": 0.7171, "path": "/结构/叙事推进/铺垫准备/逻辑铺垫" } ] }, { "scope_type": "intent", "value": "剧本创作", "candidate": "剧本创作", "link": "新建", "score": 0.5271, "top": [ { "name": "裂变", "score": 0.5271, "path": "/行为引导/裂变" }, { "name": "科普", "score": 0.5113, "path": "/信息传递/知识传递/科普" }, { "name": "商业推广", "score": 0.5084, "path": "/行为引导/商业推广" } ] } ] } ] }, { "post_id": "67e2e39b0000000003028ff0", "source_id": "xhs_67e2e39b0000000003028ff0", "title": "剧本创作:理解前提、人物、冲突", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" ] }, "cards": [ { "index": 1, "content": "1. 前提:剧本的目标。构成公式:作者立场+人物+冲突+结论。基本情感(欲望、恐惧等)可决定并驱动前提。2. 人物:是生理、心理、社会三维度的产物,需研究其性格变化原因。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp" }, { "index": 2, "content": "人物三维度清单。生理:性别、年龄、外表等;社会:阶层、职业、教育、家庭等;心理:道德标准、志向、挫折等。环境与人物互相影响,发展是人物对冲突的反应,由决定产生。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp" }, { "index": 3, "content": "1. 人物的意志力:剧作家需要赋予人物足够的信念与毅力将斗争进行到底。2. 情节与人物:创作情节需问三个问题:我应该做什么?别人会做什么?什么应该被完成?3. 主使人物 vs 对立人物:主使人物由内在/外在核心需求驱动;对立人物需与主角同样强大、无情。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp" }, { "index": 4, "content": "冲突的机制与类型:冲突由决定触发。四种类型:静态(无发展)、跳跃(违背本性的行动)、缓慢升级(逻辑清晰且自然产生)、预示(即张力,对冲突的承诺)。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp" }, { "index": 5, "content": "发现冲突的方法:观察周围人的品质(如关怀、自负、嫉妒等)。冲突的基础是“攻击—反击”,若势均力敌则冲突持续升级形成高潮。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp" }, { "index": 6, "content": "1. 过渡:小冲突构成,使人物状态转变。2. 切入点:必须是决定点或准备做出决定的转折点。3. 危机、高潮和结局:危机是转折点(决定性改变);高潮是决定过程;结局是生死结果。每个场景都应包含前提、人物、冲突、危机、高潮和结局的呈现。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "剧本创作核心三要素:前提、人物、冲突", "业务阶段": [ "脚本" ], "出处": [ "卡片1", "卡片2", "卡片3", "卡片4", "卡片5" ], "界定": "构建故事逻辑与情感驱动力的三个底层基石:前提、人物与冲突。", "主体": [ { "小标题": "前提:故事的目标", "形式": "定义", "内容的": "公式为“作者立场+人物+冲突+结论”,由基本情感(欲望、恐惧等)驱动并决定整个剧本的目标。" }, { "小标题": "人物:多维度的产物", "形式": "分类", "内容": "人物由生理(性别/外表)、社会(阶层/职业)、心理(道德/志向)三个维度构成。性格随冲突发展,需赋予足够的意志力将斗争进行到底。" }, { "小标题": "冲突:动力的核心", "形式": "分类", "内容": "由‘决定’触发,包含静态、跳跃、缓慢升级(逻辑自然)、预示(张力)四种类型。冲突本质是‘攻击—反击’的持续升级。" } ], "作用域": [ { "scope_type": "substance", "value": "剧本构成要素", "candidate": "剧本构成要素", "link": "新建", "score": 0.7509, "top": [ { "name": "构成要素", "score": 0.7509, "path": "/理念/知识/思想/概念范畴/关系结构/构成要素" }, { "name": "色彩构成", "score": 0.5781, "path": "/表象/视觉/画面特征/色彩表现/色彩构成" }, { "name": "构图", "score": 0.5751, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "form", "value": "底层逻辑拆解", "candidate": "底层逻辑拆解", "link": "新建", "score": 0.683, "top": [ { "name": "拆解剖析", "score": 0.683, "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/拆解剖析" }, { "name": "因果逻辑", "score": 0.6742, "path": "/架构/逻辑/叙事逻辑/因果逻辑" }, { "name": "情感逻辑", "score": 0.6541, "path": "/架构/逻辑/叙事逻辑/情感逻辑" } ] }, { "scope_type": "effect", "value": "构建故事地基", "candidate": "构建故事地基", "link": "新建", "score": 0.5811, "top": [ { "name": "高潮构建", "score": 0.5811, "path": "/结构/叙事推进/叙事推进节点/高潮构建" }, { "name": "叙事推进", "score": 0.5555, "path": "/结构/叙事推进" }, { "name": "情感铺垫", "score": 0.5537, "path": "/结构/叙事推进/铺垫准备/情感铺垫" } ] } ] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "人物三维度清单", "业务阶段": [ "脚本" ], "出处": [ "卡片2" ], "界定": "全面塑造立体人物性格背景的参考清单。", "主体": [ { "小标题": "生理维度", "条目": [ { "词": "基础特征", "说明": "性别、年龄、外表以及生理上的局限或优势。" } ] }, { "小标题": "社会维度", "条目": [ { "词": "环境因素", "说明": "阶层、职业、教育背景、家庭生活及宗教立场。" } ] }, { "小标题": "心理维度", "条目": [ { "词": "内在驱动", "说明": "道德标准、志向、挫折、脾气及潜意识欲望。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "人物小传维度", "candidate": "人物小传维度", "link": "新建", "score": 0.6432, "top": [ { "name": "人物故事", "score": 0.6432, "path": "/理念/事件/社会事件/人物故事" }, { "name": "人物形象", "score": 0.6415, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物", "score": 0.6333, "path": "/表象/视觉/实体/人物" } ] }, { "scope_type": "form", "value": "属性清单", "candidate": "属性清单", "link": "新建", "score": 0.6761, "top": [ { "name": "属性对比", "score": 0.6761, "path": "/架构/创意/对比反差/并置对比/属性对比" }, { "name": "条目列举", "score": 0.6362, "path": "/架构/逻辑/信息编排逻辑/条目列举" }, { "name": "序号列举", "score": 0.5907, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举" } ] }, { "scope_type": "effect", "value": "塑造立体人格", "candidate": "塑造立体人格", "link": "新建", "score": 0.7267, "top": [ { "name": "形象塑造", "score": 0.7267, "path": "/表达/形象塑造" }, { "name": "形象刻画", "score": 0.598, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画" }, { "name": "行为刻画", "score": 0.5859, "path": "/表达/形象塑造/行为刻画" } ] } ] }, { "id": "k3", "type": "how", "role": "主", "parent": null, "title": "基于要素的剧本场景构思法", "purpose": "通过关键节点的设计完成一个具有爆发力和定论的剧本场景", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "intent": "确立切入点", "directive": "选择一个人物做出决定或准备做出决定的转折时刻作为场景开头。", "output": "故事叙事的切入位置", "出处": [ "卡片6" ], "创作阶段": "结构", "动作": "定点", "作用域": [ { "scope_type": "substance", "value": "叙事切入点", "candidate": "叙事切入点", "link": "新建", "score": 0.6872, "top": [ { "name": "历史叙事", "score": 0.6872, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "场景感悟", "score": 0.5836, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" }, { "name": "人物故事", "score": 0.5625, "path": "/理念/事件/社会事件/人物故事" } ] }, { "scope_type": "effect", "value": "确立转折时刻", "candidate": "确立转折时刻", "link": "新建", "score": 0.6866, "top": [ { "name": "确立基点", "score": 0.6866, "path": "/结构/叙事推进/开篇引入/直述开篇/确立基点" }, { "name": "转折变化", "score": 0.6778, "path": "/结构/叙事推进/承接转换/转折变化" }, { "name": "定性确立", "score": 0.6297, "path": "/表达/论证说理/分析论证/论证评判/定性确立" } ] } ] }, { "id": "s2", "intent": "设计冲突升级", "directive": "通过‘攻击—反击’的方式,让主使人物与对立人物产生摩擦,并在过程中展现人物的三维度性格。", "output": "动态发展的冲突过程", "出处": [ "卡片2", "卡片5" ], "创作阶段": "构思", "动作": "对抗设计", "作用域": [ { "scope_type": "substance", "value": "攻击反击模式", "candidate": "攻击反击模式", "link": "新建", "score": 0.6172, "top": [ { "name": "冲突对抗", "score": 0.6172, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "作战方式", "score": 0.6035, "path": "/理念/方法/军事谋略/作战方式" }, { "name": "战斗作战", "score": 0.6009, "path": "/表象/视觉/行为/战斗作战" } ] }, { "scope_type": "effect", "value": "展现性格弧光", "candidate": "展现性格弧光", "link": "新建", "score": 0.5939, "top": [ { "name": "行为刻画", "score": 0.5939, "path": "/表达/形象塑造/行为刻画" }, { "name": "形象刻画", "score": 0.5612, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画" }, { "name": "形象塑造", "score": 0.5603, "path": "/表达/形象塑造" } ] }, { "scope_type": "intent", "value": "驱动冲突升级", "candidate": "驱动冲突升级", "link": "新建", "score": 0.4484, "top": [ { "name": "科普", "score": 0.4484, "path": "/信息传递/知识传递/科普" }, { "name": "裂变", "score": 0.4385, "path": "/行为引导/裂变" }, { "name": "信息扩散", "score": 0.427, "path": "/信息传递/信息扩散" } ] } ] }, { "id": "s3", "intent": "推导危机与高潮", "directive": "冲突升级至转折点(危机),并进入决定命运的爆发过程(高潮)。", "output": "场景爆发点", "出处": [ "卡片6" ], "创作阶段": "结构", "动作": "推演", "作用域": [ { "scope_type": "substance", "value": "危机与高潮", "candidate": "危机与高潮", "link": "新建", "score": 0.5538, "top": [ { "name": "冲突对抗", "score": 0.5538, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "情绪情感", "score": 0.5471, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" }, { "name": "人生阶段", "score": 0.5389, "path": "/表象/视觉/时间/时段/人生阶段" } ] }, { "scope_type": "effect", "value": "引爆场景压力", "candidate": "引爆场景压力", "link": "新建", "score": 0.6142, "top": [ { "name": "场景引入", "score": 0.6142, "path": "/结构/叙事推进/开篇引入/策略引入/场景引入" }, { "name": "场景描绘", "score": 0.587, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘" }, { "name": "情感张力", "score": 0.5783, "path": "/表达/论证说理/分析论证/对比反差/情感张力" } ] } ] }, { "id": "s4", "intent": "产出结局", "directive": "根据前提中的‘作者立场’,给出最终的生死结果或情感结论。", "output": "确定性的故事结局", "出处": [ "卡片6" ], "创作阶段": "成文", "动作": "收尾", "作用域": [ { "scope_type": "substance", "value": "作者立场结论", "candidate": "作者立场结论", "link": "新建", "score": 0.65, "top": [ { "name": "立场表达", "score": 0.65, "path": "/理念/知识/政治/国际政治/外交立场/立场表达" }, { "name": "观念立场", "score": 0.6302, "path": "/理念/知识/思想/概念范畴/认知思辨/观念立场" }, { "name": "政治立场", "score": 0.6273, "path": "/理念/知识/思想/思想理论/政治思想/政治立场" } ] }, { "scope_type": "effect", "value": "闭合故事逻辑", "candidate": "闭合故事逻辑", "link": "新建", "score": 0.7692, "top": [ { "name": "叙事闭合", "score": 0.7692, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "闭环收束", "score": 0.6622, "path": "/结构/叙事推进/收束归纳/闭环收束" }, { "name": "逻辑自洽", "score": 0.6555, "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽" } ] } ] } ], "dropped": [] }, { "id": "k4", "type": "why", "role": "组件", "parent": { "how_id": "k3", "step": 2 }, "title": "主使人物与对立人物的匹配原则", "业务阶段": [ "脚本" ], "出处": [ "卡片3" ], "主张": "冲突的持续与高潮的产生依赖于势均力敌的对手设计。", "支撑": [ { "小标题": "机制说明", "形式": "依据", "内容": "对立人物必须与主使人物同样强大、无情且具备坚定的意志力,否则冲突将无法持续升级,导致逻辑崩塌。" } ], "作用域": [ { "scope_type": "substance", "value": "人物意志博弈", "candidate": "人物意志博弈", "link": "新建", "score": 0.6843, "top": [ { "name": "政治博弈", "score": 0.6843, "path": "/理念/知识/政治/国家治理/政治运作/政治博弈" }, { "name": "博弈态势", "score": 0.6625, "path": "/理念/知识/政治/国际政治/国际博弈/博弈态势" }, { "name": "博弈思想", "score": 0.6602, "path": "/理念/知识/思想/思想理论/博弈思想" } ] }, { "scope_type": "effect", "value": "维持冲突强度", "candidate": "维持冲突强度", "link": "新建", "score": 0.6013, "top": [ { "name": "矛盾冲突", "score": 0.6013, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "情感强化", "score": 0.551, "path": "/表达/信息传达/传达手法/强调突出/情感强化" }, { "name": "情感张力", "score": 0.5305, "path": "/表达/论证说理/分析论证/对比反差/情感张力" } ] }, { "scope_type": "intent", "value": "防止逻辑崩塌", "candidate": "防止逻辑崩塌", "link": "新建", "score": 0.4955, "top": [ { "name": "事实呈现", "score": 0.4955, "path": "/信息传递/事实呈现" }, { "name": "科普", "score": 0.4925, "path": "/信息传递/知识传递/科普" }, { "name": "裂变", "score": 0.4843, "path": "/行为引导/裂变" } ] } ] } ] }, { "post_id": "680659e8000000001a007a11", "source_id": "xhs_680659e8000000001a007a11", "title": "故事设计原理拆解学习", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" ] }, "cards": [ { "index": 1, "content": "故事五部分构成:激励事件、进展纠葛、危机、高潮、结局。激励事件分为随机(巧合)和有因(抉择)两种方式,它是激发观众好奇心的“大钩子”,通常发生在故事前四分之一时段内。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp" }, { "index": 2, "content": "进展纠葛的设计:纠葛源于人物面对抗力时产生的冲突。简单冲突只发生在一个层面,而复杂型冲突发生在内心、个人、个人-外界三个层面。激励事件的功能是打破生活平衡并激发恢复平衡的欲望。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp" }, { "index": 3, "content": "三幕结构比例:主情节三幕要求四个重大场景。图中展示了120分钟电影尺度下,主情节与次情节在激励事件、第一幕、第二幕、第三幕落点的时间分配参考(如第一幕通常占25%)。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp" }, { "index": 4, "content": "场景设计:由节拍(人物行为变化)构成场景。转折点效果包含惊奇、增强好奇心、见识和新方向。伏笔是知识的层层铺好,分晓是将铺设的知识传达给观众。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp" }, { "index": 5, "content": "情感转变与回报递减定理:核心情感分为快感和痛感。故事必须通过正负情感的动态交替来符合回避递减定理。情感(短期体验)不等同于感情(长期背景情绪),也不等同于基调(影片文本特性提供的总体感觉)。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp" }, { "index": 6, "content": "选择的性质:真正的选择是两难之择,而非是非之择。包括“不可调和的两善取其一”或“两恶取其轻”。构建三方框架(人物A/B/C)可以创造复杂的冲突连锁关系。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp" }, { "index": 7, "content": "场景分析五步程序:1.确定冲突(场景目标与对抗力量);2.标注开篇价值(正/负);3.分解为节拍(动作/反应交流);4.标注结尾价值并与开篇比较;5.概述节拍并标注转折点。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp" }, { "index": 8, "content": "危机与高潮:危机是终极决定,必须处于两难之境,揭示深层性格与核心价值。高潮是价值的剧变(从正到负或反之),是情感满足的预期终点。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp" }, { "index": 9, "content": "结局的用途:1.为未达高潮的次情节提供结局场景;2.展示高潮影响(人物及社会变化);3.通过结局描写创造“壮观场面和真理”融为一体的效果。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "场景分析五步程序法", "purpose": "通过系统化步骤拆解并评价一个叙事场景的转折效果", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "intent": "确定冲突核心", "directive": "辨别该场景中人物的场景目标,以及阻碍目标实现的对抗力量。", "output": "场景冲突定义", "出处": [ "卡片7" ], "创作阶段": "结构", "动作": "冲突识别", "作用域": [ { "scope_type": "substance", "value": "场景冲突", "candidate": "场景冲突", "link": "新建", "score": 0.7413, "top": [ { "name": "场景感悟", "score": 0.7413, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" }, { "name": "冲突对抗", "score": 0.7402, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "场景形象", "score": 0.7364, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" } ] }, { "scope_type": "effect", "value": "确定冲突核心", "candidate": "确定冲突核心", "link": "新建", "score": 0.6119, "top": [ { "name": "矛盾冲突", "score": 0.6119, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "核心点明", "score": 0.5519, "path": "/表达/信息传达/传达手法/强调突出/核心点明" }, { "name": "确立基点", "score": 0.4628, "path": "/结构/叙事推进/开篇引入/直述开篇/确立基点" } ] } ] }, { "id": "s2", "intent": "评估初始状态", "directive": "标注场景开篇时人物所处的价值状态。例:『正(如:获得希望)或负(如:陷入危险)』", "output": "开篇价值标注", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "状态评估", "作用域": [ { "scope_type": "substance", "value": "价值状态", "candidate": "价值状态", "link": "新建", "score": 0.7285, "top": [ { "name": "价值导向", "score": 0.7285, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值观念", "score": 0.7272, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" }, { "name": "价值象征", "score": 0.7102, "path": "/理念/知识/思想/概念范畴/价值象征" } ] }, { "scope_type": "form", "value": "价值标注", "candidate": "价值标注", "link": "新建", "score": 0.7215, "top": [ { "name": "标注图示", "score": 0.7215, "path": "/呈现/视觉/视觉制作/构图编排/版面设计/标注图示" }, { "name": "价值塑造", "score": 0.6599, "path": "/架构/策略/认知引导/话语影响/立场引导/价值塑造" }, { "name": "价值冲突", "score": 0.6146, "path": "/架构/叙事/叙事技法/戏剧张力/冲突/价值冲突" } ] } ] }, { "id": "s3", "intent": "精细化节拍分解", "directive": "将场景分解为动作/反应的交流过程,即“节拍”。", "output": "节拍流", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "动作分解", "作用域": [ { "scope_type": "substance", "value": "节拍分解", "candidate": "节拍分解", "link": "新建", "score": 0.5509, "top": [ { "name": "改编歌曲", "score": 0.5509, "path": "/表象/声音/音乐/歌曲/改编歌曲" }, { "name": "歌曲", "score": 0.5429, "path": "/表象/声音/音乐/歌曲" }, { "name": "配乐", "score": 0.5388, "path": "/表象/声音/音乐/配乐" } ] }, { "scope_type": "form", "value": "动作反应流", "candidate": "动作反应流", "link": "新建", "score": 0.6437, "top": [ { "name": "动作姿态", "score": 0.6437, "path": "/呈现/视觉/视觉画面/形象塑造/人物表现/动作姿态" }, { "name": "行为对抗", "score": 0.5899, "path": "/架构/叙事/叙事技法/戏剧张力/冲突/行为对抗" }, { "name": "运动变换", "score": 0.5728, "path": "/呈现/视觉/视觉制作/后期处理/动态特效处理/运动变换" } ] } ] }, { "id": "s4", "intent": "对比结尾价值", "directive": "标注场景结束时的价值状态,并与开篇价值进行优劣势/程度的对比。", "output": "价值变化量", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "价值核对", "作用域": [ { "scope_type": "substance", "value": "价值变化", "candidate": "价值变化", "link": "新建", "score": 0.686, "top": [ { "name": "价值观念", "score": 0.686, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" }, { "name": "价值导向", "score": 0.6813, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值象征", "score": 0.6645, "path": "/理念/知识/思想/概念范畴/价值象征" } ] }, { "scope_type": "effect", "value": "对比状态差异", "candidate": "对比状态差异", "link": "新建", "score": 0.6608, "top": [ { "name": "对比反差", "score": 0.6608, "path": "/表达/论证说理/分析论证/对比反差" }, { "name": "维度对比", "score": 0.633, "path": "/表达/论证说理/分析论证/对比反差/维度对比" }, { "name": "对比引入", "score": 0.6303, "path": "/结构/叙事推进/开篇引入/策略引入/对比引入" } ] } ] }, { "id": "s5", "intent": "定位转折点", "directive": "基于节拍演变,概述并标注出引发价值剧变的转折点。", "output": "场景转折点分析总结", "出处": [ "卡片7" ], "创作阶段": "结构", "动作": "转折点总结", "作用域": [ { "scope_type": "substance", "value": "转折点", "candidate": "转折点", "link": "新建", "score": 0.7099, "top": [ { "name": "历史转折", "score": 0.7099, "path": "/理念/知识/历史/历史议题/历史转折" }, { "name": "重大变局", "score": 0.5844, "path": "/理念/事件/政治事件/外交事件/重大变局" }, { "name": "战略转型", "score": 0.5842, "path": "/理念/知识/商业/运营策略/战略转型" } ] }, { "scope_type": "effect", "value": "定位剧变位置", "candidate": "定位剧变位置", "link": "新建", "score": 0.5391, "top": [ { "name": "转折变化", "score": 0.5391, "path": "/结构/叙事推进/承接转换/转折变化" }, { "name": "定性定格", "score": 0.5011, "path": "/表达/形象塑造/品质体现/形象整合/定性定格" }, { "name": "视角转换", "score": 0.4999, "path": "/结构/叙事推进/承接转换/视角转换" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "故事的五部分核心构成", "业务阶段": [ "脚本" ], "出处": [ "卡片1", "卡片8", "卡片9" ], "界定": "故事叙事弧线中不可或缺的五个功能性阶段。", "主体": [ { "小标题": "构成要件", "形式": "清单", "条目": [ { "词": "激励事件", "说明": "打破生活平衡的“大钩子”,激发观众好奇心。" }, { "词": "进展纠葛", "说明": "人物面对抗力时产生的不同维度的冲突。" }, { "词": "危机", "说明": "揭示深层性格的终极决定,必须处于两难之境。" }, { "词": "高潮", "说明": "价值的剧变点,情感满足的预期终点。" }, { "词": "结局", "说明": "展示影响、交代次情节、融合壮观场面与真理。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "叙事弧线构成", "candidate": "叙事弧线构成", "link": "新建", "score": 0.6142, "top": [ { "name": "构图", "score": 0.6142, "path": "/表象/视觉/画面/构图" }, { "name": "历史叙事", "score": 0.6112, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "构成要素", "score": 0.5633, "path": "/理念/知识/思想/概念范畴/关系结构/构成要素" } ] }, { "scope_type": "form", "value": "功能阶段划分", "candidate": "功能阶段划分", "link": "新建", "score": 0.6326, "top": [ { "name": "分段结构", "score": 0.6326, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "功能排比", "score": 0.6125, "path": "/架构/修辞/修辞意象/句式辞格/排比句式/功能排比" }, { "name": "功能演示", "score": 0.5875, "path": "/架构/策略/互动方式/实用指引/功能演示" } ] }, { "scope_type": "effect", "value": "构建故事骨架", "candidate": "构建故事骨架", "link": "新建", "score": 0.589, "top": [ { "name": "高潮构建", "score": 0.589, "path": "/结构/叙事推进/叙事推进节点/高潮构建" }, { "name": "叙事推进", "score": 0.5749, "path": "/结构/叙事推进" }, { "name": "悬念设置", "score": 0.5566, "path": "/结构/叙事推进/叙事推进节点/悬念设置" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "两难之择的设计准则", "业务阶段": [ "脚本" ], "出处": [ "卡片6" ], "界定": "定义真正能够揭示人物性格的高质量情节选择性质。", "主体": [ { "小标题": "选择类型", "形式": "分类", "条目": [ { "词": "不可调和的两善取其一", "说明": "在两个同样重要但排他的正面价值中做抉择。" }, { "词": "两恶取其轻", "说明": "在两种负面后果中选择伤害较小的一种。" } ] }, { "小标题": "判据", "内容": "真正的选择绝不是是非之择(如警察抓小偷、善良VS邪恶),只有两难之境才能揭示深层性格。" } ], "作用域": [ { "scope_type": "substance", "value": "情节选择性质", "candidate": "情节选择性质", "link": "新建", "score": 0.6384, "top": [ { "name": "性质属性", "score": 0.6384, "path": "/理念/知识/思想/概念范畴/性质属性" }, { "name": "风格属性", "score": 0.5129, "path": "/理念/知识/思想/概念范畴/性质属性/风格属性" }, { "name": "功能属性", "score": 0.5095, "path": "/理念/知识/商业/产品服务/产品特征/功能属性" } ] }, { "scope_type": "feeling", "value": "两难煎熬感", "candidate": "两难煎熬感", "link": "新建", "score": 0.5494, "top": [ { "name": "情绪处境共鸣", "score": 0.5494, "path": "/情感/同感/情绪处境共鸣" }, { "name": "焦虑恐惧", "score": 0.5448, "path": "/情感/共情/焦虑恐惧" }, { "name": "同感", "score": 0.5431, "path": "/情感/同感" } ] }, { "scope_type": "effect", "value": "揭示深层性格", "candidate": "揭示深层性格", "link": "新建", "score": 0.6079, "top": [ { "name": "揭示溯因", "score": 0.6079, "path": "/表达/论证说理/分析论证/揭示溯因" }, { "name": "真相本质", "score": 0.594, "path": "/表达/论证说理/分析论证/揭示溯因/真相本质" }, { "name": "行为刻画", "score": 0.5827, "path": "/表达/形象塑造/行为刻画" } ] } ] }, { "id": "k4", "type": "why", "role": "主", "parent": null, "title": "回避递减定理与情感转位", "业务阶段": [ "脚本" ], "出处": [ "卡片5" ], "主张": "故事必须通过正负情感的动态交替来维持读者的情感体验新鲜度。", "支撑": [ { "小标题": "心理机制", "形式": "依据", "内容": "人类对同一种单一情感的体验会随着频率增加而感受递减,因此需要正(快感)负(痛感)动态交替。" }, { "小标题": "核心区别", "形式": "对照", "条目": [ { "词": "情感", "说明": "由价值转变带来的短期体验。" }, { "词": "感情", "说明": "长期的背景情绪。" }, { "词": "基调", "说明": "影片文本特性提供的总体感觉。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "情感转位", "candidate": "情感转位", "link": "新建", "score": 0.7195, "top": [ { "name": "情感", "score": 0.7195, "path": "/理念/情感" }, { "name": "情感表达", "score": 0.6794, "path": "/表象/视觉/行为/人际互动/表达沟通/情感表达" }, { "name": "情绪情感", "score": 0.6609, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" } ] }, { "scope_type": "effect", "value": "维持体验新鲜度", "candidate": "维持体验新鲜度", "link": "新建", "score": 0.5082, "top": [ { "name": "细节呈现", "score": 0.5082, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现" }, { "name": "品质体现", "score": 0.5023, "path": "/表达/形象塑造/品质体现" }, { "name": "经验叙述", "score": 0.4994, "path": "/表达/信息传达/传达手法/经验叙述" } ] }, { "scope_type": "intent", "value": "回避感受递减", "candidate": "回避感受递减", "link": "新建", "score": 0.4713, "top": [ { "name": "情感联结", "score": 0.4713, "path": "/情感联结" }, { "name": "事实呈现", "score": 0.4657, "path": "/信息传递/事实呈现" }, { "name": "行为引导", "score": 0.4544, "path": "/行为引导" } ] } ] }, { "id": "k5", "type": "what", "role": "主", "parent": null, "title": "叙事三幕结构的时间分配参考", "业务阶段": [ "脚本" ], "出处": [ "卡片3" ], "界定": "在标准时长(如120分钟)内主次情节的分布逻辑。", "主体": [ { "小标题": "关键比例", "形式": "原则", "条目": [ { "词": "第一幕比例", "说明": "通常占总长的25%。" }, { "词": "场景要求", "说明": "主情节三幕结构中至少要求四个重大场景。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "三幕结构", "candidate": "三幕结构", "link": "新建", "score": 0.6068, "top": [ { "name": "社会结构", "score": 0.6068, "path": "/理念/知识/社会知识/社会结构" }, { "name": "关系结构", "score": 0.5686, "path": "/理念/知识/思想/概念范畴/关系结构" }, { "name": "构图", "score": 0.5667, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "form", "value": "时长比例分布", "candidate": "时长比例分布", "link": "新建", "score": 0.5369, "top": [ { "name": "时序变化对比", "score": 0.5369, "path": "/架构/创意/对比反差/并置对比/状态对比/时序变化对比" }, { "name": "分段结构", "score": 0.5319, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "时间轴线", "score": 0.5263, "path": "/架构/叙事/叙事组织/脉络铺排/时间组织/时间轴线" } ] }, { "scope_type": "intent", "value": "调控叙事节奏", "candidate": "调控叙事节奏", "link": "新建", "score": 0.4891, "top": [ { "name": "事实呈现", "score": 0.4891, "path": "/信息传递/事实呈现" }, { "name": "情感抒发", "score": 0.48, "path": "/情感联结/情感抒发" }, { "name": "信息传递", "score": 0.478, "path": "/信息传递" } ] } ] } ] }, { "post_id": "67e4bdf50000000006028a59", "source_id": "xhs_67e4bdf50000000006028a59", "title": "只要学会这几样,写短视频脚本真的不难❗️", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" ] }, "cards": [ { "index": 1, "content": "短视频脚本撰写流程:确定选题 -> 搭建框架(人物、场景、事件) -> 细节完善(包含镜号、拍摄场景、画面内容、拍摄技巧、字幕、音乐音效、时长)。其中提到长视频10-15s需呈现重点,短视频3-5s呈现主题。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp" }, { "index": 2, "content": "脚本构思三步骤与要素:提供脚本标准表格(序号、画面、景别、角度、时长、文案);列举不同阶段的文案策略如“提出疑问戳痛点”、“讲述故事制造起伏”、“利用互动寻找下个选题”等。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp" }, { "index": 3, "content": "分镜头脚本公式:vlog脚本公式(共鸣、好奇、互动、干货、热点);脚本三要素(开头噱头、中间论述、结尾总结);视频黄金结构(引子、内容主题、结尾的具体设计细项)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp" }, { "index": 4, "content": "常用拍摄构图知识:详细解释水平线构图(空间感)、对角线构图(吸引力)、中心构图(焦点突出)、框式构图(穿透感)、九宫格构图(兴趣中心)、三分法构图(化繁为简)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "短视频脚本撰写全流程", "purpose": "从选题起步完成一份包含细节参数的短视频脚本", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "intent": "确定选题", "directive": "明确故事中心或核心主题。例:『故事中心』", "output": "脚本主题", "出处": [ "卡片1" ], "创作阶段": "定向", "动作": "确定选题", "作用域": [ { "scope_type": "substance", "value": "脚本选题", "candidate": "脚本选题", "link": "新建", "score": 0.545, "top": [ { "name": "标题", "score": 0.545, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "场景感悟", "score": 0.5331, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" }, { "name": "人生议题", "score": 0.5263, "path": "/理念/观念/个人观念/人生感悟/人生议题" } ] }, { "scope_type": "intent", "value": "明确主题", "candidate": "明确主题", "link": "新建", "score": 0.4864, "top": [ { "name": "事实呈现", "score": 0.4864, "path": "/信息传递/事实呈现" }, { "name": "分析", "score": 0.4485, "path": "/信息传递/知识传递/分析" }, { "name": "解读", "score": 0.4415, "path": "/信息传递/知识传递/解读" } ] } ] }, { "id": "s2", "intent": "搭建框架", "directive": "初步设定脚本骨架,包含人物、场景、事件三个核心要素。", "output": "脚本框架结构", "出处": [ "卡片1" ], "创作阶段": "结构", "动作": "搭建框架", "作用域": [ { "scope_type": "form", "value": "脚本骨架", "candidate": "脚本骨架", "link": "新建", "score": 0.6003, "top": [ { "name": "架构", "score": 0.6003, "path": "/架构" }, { "name": "对话结构", "score": 0.5866, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "规范框架", "score": 0.5821, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构/规范框架" } ] }, { "scope_type": "substance", "value": "叙事要素", "candidate": "叙事要素", "link": "新建", "score": 0.7066, "top": [ { "name": "历史叙事", "score": 0.7066, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "构成要素", "score": 0.6372, "path": "/理念/知识/思想/概念范畴/关系结构/构成要素" }, { "name": "人物故事", "score": 0.5836, "path": "/理念/事件/社会事件/人物故事" } ] } ] }, { "id": "s3", "intent": "完善脚本细节", "directive": "填充具体的拍摄与后期执行参数,包括镜号、拍摄场景、画面内容、拍摄技巧、字幕、音乐音效及每段时长。长视频需在10-15s内呈现重点,短视频需在3-5s内呈现主题。", "output": "分镜头脚本初稿", "出处": [ "卡片1", "卡片2" ], "创作阶段": "打磨", "动作": "细节填充", "作用域": [ { "scope_type": "form", "value": "分镜头脚本", "candidate": "分镜头脚本", "link": "新建", "score": 0.6179, "top": [ { "name": "影视素材", "score": 0.6179, "path": "/呈现/视觉/视觉制作/素材来源/影视素材" }, { "name": "叙事逻辑", "score": 0.6057, "path": "/架构/逻辑/叙事逻辑" }, { "name": "景别角度", "score": 0.6022, "path": "/呈现/视觉/视觉制作/构图编排/空间布局/景别角度" } ] }, { "scope_type": "effect", "value": "指导拍摄执行", "candidate": "指导拍摄执行", "link": "新建", "score": 0.5368, "top": [ { "name": "行动引导", "score": 0.5368, "path": "/表达/互动引导/行动引导" }, { "name": "传播引导", "score": 0.5264, "path": "/表达/互动引导/行动引导/传播引导" }, { "name": "营销推广", "score": 0.5117, "path": "/表达/互动引导/行动引导/营销推广" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 2 }, "title": "脚本构思三步骤文案策略", "业务阶段": [ "脚本" ], "出处": [ "卡片2" ], "界定": "脚本三个阶段(起承转合)的具体文案处理手法", "主体": [ { "小标题": "开头阶段", "形式": "清单", "条目": [ { "词": "开门见山", "说明": "直接点名主题" }, { "词": "提出疑问", "说明": "戳中用户痛点" } ] }, { "小标题": "中间阶段", "形式": "清单", "条目": [ { "词": "给出方法", "说明": "提供解决方案" }, { "词": "讲述故事", "说明": "制造起伏感" }, { "词": "抛出观点", "说明": "引发深思" } ] }, { "小标题": "结尾阶段", "形式": "清单", "条目": [ { "词": "总结/引导", "说明": "抛出后续问题或提前引出下期" }, { "词": "互动寻找选题", "说明": "利用评论互动确定下一期内容" } ] } ], "作用域": [ { "scope_type": "substance", "value": "脚本逻辑层次", "candidate": "脚本逻辑层次", "link": "新建", "score": 0.6229, "top": [ { "name": "应用逻辑", "score": 0.6229, "path": "/理念/知识/思想/逻辑原理/应用逻辑" }, { "name": "逻辑原理", "score": 0.6083, "path": "/理念/知识/思想/逻辑原理" }, { "name": "逻辑异常", "score": 0.6042, "path": "/理念/知识/思想/逻辑原理/逻辑异常" } ] }, { "scope_type": "form", "value": "起承转合结构", "candidate": "起承转合结构", "link": "新建", "score": 0.616, "top": [ { "name": "对话结构", "score": 0.616, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "分段结构", "score": 0.6041, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "结构编排", "score": 0.6024, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排" } ] }, { "scope_type": "effect", "value": "引导用户互动", "candidate": "引导用户互动", "link": "新建", "score": 0.8585, "top": [ { "name": "互动引导", "score": 0.8585, "path": "/表达/互动引导" }, { "name": "转化引导", "score": 0.6713, "path": "/表达/互动引导/行动引导/转化引导" }, { "name": "传播引导", "score": 0.6618, "path": "/表达/互动引导/行动引导/传播引导" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "Vlog脚本创作公式库", "业务阶段": [ "脚本" ], "出处": [ "卡片3" ], "界定": "适用于Vlog不同内容目标的组合公式", "主体": [ { "小标题": "公式分类", "形式": "清单", "条目": [ { "词": "引起共鸣式", "说明": "人物 + 状态 + 情感宣泄" }, { "词": "引发好奇式", "说明": "描述时间/观点 + 留出悬念" }, { "词": "引发互动式", "说明": "主题 + 情景 + 问句" }, { "词": "干货输出式", "说明": "情景 + 怎么做 + 事件" }, { "词": "综合热点式", "说明": "热点话题 + 新颖角度" } ] } ], "作用域": [ { "scope_type": "substance", "value": "Vlog创作模式", "candidate": "Vlog创作模式", "link": "新建", "score": 0.5499, "top": [ { "name": "商业模式", "score": 0.5499, "path": "/理念/知识/商业/运营策略/商业模式" }, { "name": "规律模式", "score": 0.546, "path": "/理念/知识/思想/概念范畴/关系结构/规律模式" }, { "name": "商业创投", "score": 0.5424, "path": "/理念/现象/社会趋势/商业创投" } ] }, { "scope_type": "form", "value": "内容组合公式", "candidate": "内容组合公式", "link": "新建", "score": 0.5768, "top": [ { "name": "配色组合", "score": 0.5768, "path": "/呈现/视觉/视觉制作/色彩调性/配色组合" }, { "name": "内容场景对比", "score": 0.5404, "path": "/架构/创意/对比反差/并置对比/通用对比/内容场景对比" }, { "name": "裂变策略", "score": 0.5378, "path": "/架构/策略/互动方式/受众互动/社交扩散/裂变策略" } ] }, { "scope_type": "feeling", "value": "情感共鸣", "candidate": "情感共鸣", "link": "新建", "score": 0.7989, "top": [ { "name": "情感", "score": 0.7989, "path": "/情感" }, { "name": "情绪处境共鸣", "score": 0.7864, "path": "/情感/同感/情绪处境共鸣" }, { "name": "共情", "score": 0.7817, "path": "/情感/共情" } ] } ] }, { "id": "k4", "type": "what", "role": "主", "parent": null, "title": "短视频黄金结构三要素", "业务阶段": [ "脚本" ], "出处": [ "卡片3" ], "界定": "爆款视频应当尊重的结构化模块规范", "主体": [ { "小标题": "结构模块", "形式": "定义", "条目": [ { "词": "引子 (黄金3秒)", "说明": "包含视觉冲击、独特开场、意外镜头,负责吸睛" }, { "词": "内容主题", "说明": "明确故事线、平衡节奏与信息量" }, { "词": "结尾", "说明": "制造印象点、情感升华或行动号召" } ] } ], "作用域": [ { "scope_type": "form", "value": "爆款视频结构", "candidate": "爆款视频结构", "link": "新建", "score": 0.6063, "top": [ { "name": "对话结构", "score": 0.6063, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "版面结构", "score": 0.5883, "path": "/呈现/视觉/视觉制作/构图编排/版面设计/版面结构" }, { "name": "结构编排", "score": 0.5715, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排" } ] }, { "scope_type": "effect", "value": "视觉吸睛", "candidate": "视觉吸睛", "link": "新建", "score": 0.7185, "top": [ { "name": "视觉开篇", "score": 0.7185, "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇" }, { "name": "视觉对比", "score": 0.6526, "path": "/表达/信息传达/传达深度/补充细化/视觉对比" }, { "name": "吸引关注", "score": 0.6525, "path": "/表达/互动引导/吸引关注" } ] }, { "scope_type": "intent", "value": "提高完播留存", "candidate": "提高完播留存", "link": "新建", "score": 0.5067, "top": [ { "name": "种草推荐", "score": 0.5067, "path": "/行为引导/商业推广/种草推荐" }, { "name": "科普", "score": 0.5003, "path": "/信息传递/知识传递/科普" }, { "name": "商业推广", "score": 0.492, "path": "/行为引导/商业推广" } ] } ] }, { "id": "k5", "type": "what", "role": "主", "parent": null, "title": "常用构图技巧及其视觉语境", "业务阶段": [ "脚本" ], "出处": [ "卡片4" ], "界定": "在脚本规划画面时可选择的构图手法", "主体": [ { "小标题": "构图手法清单", "形式": "对照", "条目": [ { "词": "水平线构图", "说明": "提供稳定感与广阔空间感" }, { "词": "对角线构图", "说明": "增加动感与吸引力" }, { "词": "中心构图", "说明": "突出唯一主体作为焦点" }, { "词": "框式构图", "说明": "营造神秘窥视感与视觉穿透感" }, { "词": "九宫格/三分法", "说明": "化繁为简,符合视觉审美中心" } ] } ], "作用域": [ { "scope_type": "substance", "value": "摄影构图手法", "candidate": "摄影构图手法", "link": "新建", "score": 0.7889, "top": [ { "name": "构图", "score": 0.7889, "path": "/表象/视觉/画面/构图" }, { "name": "色彩构成", "score": 0.6107, "path": "/表象/视觉/画面特征/色彩表现/色彩构成" }, { "name": "光影", "score": 0.5478, "path": "/表象/视觉/画面/光影" } ] }, { "scope_type": "feeling", "value": "视觉稳定感", "candidate": "视觉稳定感", "link": "新建", "score": 0.6934, "top": [ { "name": "视觉美感", "score": 0.6934, "path": "/情感/美感/视觉美感" }, { "name": "美感", "score": 0.5973, "path": "/情感/美感" }, { "name": "空间美感", "score": 0.5773, "path": "/情感/美感/空间美感" } ] }, { "scope_type": "effect", "value": "引导视觉焦点", "candidate": "引导视觉焦点", "link": "新建", "score": 0.6947, "top": [ { "name": "互动引导", "score": 0.6947, "path": "/表达/互动引导" }, { "name": "传播引导", "score": 0.6745, "path": "/表达/互动引导/行动引导/传播引导" }, { "name": "行动引导", "score": 0.665, "path": "/表达/互动引导/行动引导" } ] } ] } ] }, { "post_id": "7589257893544165455", "source_id": "dy_7589257893544165455", "title": "如何用AI十几秒制作一段高质量精彩的视频...", "platform": "douyin", "url": "https://www.douyin.com/video/7589257893544165455", "media": { "type": "video", "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4", "images": [] }, "cards": [ { "index": 1, "content": "利用 AI 生成视频描述词。How:1. 登录豆包,开启“深度思考”模式;2. 输入身份设定与需求(如:我是一名旅游视频创作者,请帮我写一段关于上海旅游的视频描述词,要求30字以内);3. 从生成结果中选择并复制满意的文案。", "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4", "start": 0.0, "end": 24.0 }, { "index": 2, "content": "文生视频的操作流程。How:1. 在微信搜索并进入“创作神器”小程序;2. 选择“文生视频”功能;3. 粘贴复制好的描述词,点击“灵感扩写”以丰富内容;4. 设置参数(如比例选 9:16),选择模型;5. 点击生成视频并下载。", "video_url": "/data/demo/douyin/dy_7589257893544165455/video.mp4", "start": 25.0, "end": 52.0 } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "旅游视频文案描述词生成法", "purpose": "获取一段符合旅游调性的视频描述词", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "intent": "设定AI身份与具体需求", "directive": "登录豆包开启“深度思考”模式,输入身份与字数限制指令。例:『我是一名旅游视频创作者,请帮我写一段关于上海旅游的视频描述词,要求30字以内』", "output": "多条旅游视频描述词候选项", "出处": [ "卡片1" ], "创作阶段": "构思", "动作": "指令设定", "作用域": [ { "scope_type": "substance", "value": "AI提示词工程", "candidate": "AI提示词工程", "link": "新建", "score": 0.6912, "top": [ { "name": "AI应用", "score": 0.6912, "path": "/理念/知识/商业/前沿技术/AI智能/AI应用" }, { "name": "AI智能", "score": 0.6601, "path": "/理念/知识/商业/前沿技术/AI智能" }, { "name": "提示引导", "score": 0.6162, "path": "/表象/视觉/符号/文字符号/标注/提示引导" } ] }, { "scope_type": "form", "value": "身份设定指令", "candidate": "身份设定指令", "link": "新建", "score": 0.6538, "top": [ { "name": "角色身份", "score": 0.6538, "path": "/架构/叙事/叙事组织/角色书写/角色身份" }, { "name": "定向指令", "score": 0.6448, "path": "/架构/策略/互动方式/受众互动/指令引导/定向指令" }, { "name": "指令引导", "score": 0.6329, "path": "/架构/策略/互动方式/受众互动/指令引导" } ] }, { "scope_type": "effect", "value": "界定创作语境", "candidate": "界定创作语境", "link": "新建", "score": 0.6935, "top": [ { "name": "界定范畴", "score": 0.6935, "path": "/表达/论证说理/提炼升华/定义定性/界定范畴" }, { "name": "价值建构", "score": 0.5639, "path": "/表达/论证说理/提炼升华/价值建构" }, { "name": "场景描绘", "score": 0.5517, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘" } ] }, { "scope_type": "intent", "value": "规范输出规格", "candidate": "规范输出规格", "link": "新建", "score": 0.4207, "top": [ { "name": "解读", "score": 0.4207, "path": "/信息传递/知识传递/解读" }, { "name": "分析", "score": 0.4165, "path": "/信息传递/知识传递/分析" }, { "name": "行为引导", "score": 0.4047, "path": "/行为引导" } ] } ] }, { "id": "s2", "intent": "筛选并提取优质文案", "directive": "从生成结果中筛选出意境与画面感最强的文案进行复制", "output": "最终确定的视频描述词", "出处": [ "卡片1" ], "创作阶段": "打磨", "动作": "筛选提取", "作用域": [ { "scope_type": "substance", "value": "旅游文案", "candidate": "旅游文案", "link": "新建", "score": 0.7035, "top": [ { "name": "文案短句", "score": 0.7035, "path": "/表象/视觉/符号/文字符号/正文/文案短句" }, { "name": "目的地旅游", "score": 0.6633, "path": "/表象/视觉/行为/日常活动/出行游玩/目的地旅游" }, { "name": "旅行体验", "score": 0.6252, "path": "/表象/视觉/行为/日常活动/出行游玩/旅行体验" } ] }, { "scope_type": "feeling", "value": "画面感", "candidate": "画面感", "link": "新建", "score": 0.6675, "top": [ { "name": "视觉美感", "score": 0.6675, "path": "/情感/美感/视觉美感" }, { "name": "美感", "score": 0.6524, "path": "/情感/美感" }, { "name": "风格美感", "score": 0.6098, "path": "/情感/美感/风格美感" } ] }, { "scope_type": "effect", "value": "提升文案质感", "candidate": "提升文案质感", "link": "新建", "score": 0.5792, "top": [ { "name": "叙事增色", "score": 0.5792, "path": "/表达/信息传达/传达深度/补充细化/叙事增色" }, { "name": "情感精神升华", "score": 0.5513, "path": "/表达/论证说理/提炼升华/升华深化/情感精神升华" }, { "name": "氛围营造", "score": 0.551, "path": "/表达/氛围营造" } ] }, { "scope_type": "intent", "value": "产出成片描述词", "candidate": "产出成片描述词", "link": "新建", "score": 0.4621, "top": [ { "name": "事实呈现", "score": 0.4621, "path": "/信息传递/事实呈现" }, { "name": "商业推广", "score": 0.4382, "path": "/行为引导/商业推广" }, { "name": "种草推荐", "score": 0.4258, "path": "/行为引导/商业推广/种草推荐" } ] } ] } ], "dropped": [ "文生视频的操作流程 — 理由:属于纯软件界面操作(打开小程序、粘贴、设比例、点生成),无跨平台的创作决策,依附于特定 UI 路径,判定为工艺执行。仅保留第一颗关于描述词构思的内容。" ] } ] }, { "post_id": "6a33655e000000000f0055af", "source_id": "xhs_6a33655e000000000f0055af", "title": "🎮Voodoo 转型成功,单日流水破百万美元", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/6a33655e000000000f0055af", "media": { "type": "image", "video_url": null, "images": [ "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un47g5or0rc9nrd7lo51t35o?imageView2/2/w/1080/format/webp", 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"https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4805or0rc9nrd7l4l2ce88?imageView2/2/w/1080/format/webp" }, { "index": 3, "content": "改造底层逻辑公式:现实题材+物理效果", "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un48g5or0rc9nrd7l95ettf0?imageView2/2/w/1080/format/webp" }, { "index": 4, "content": "", "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4905or0rc9nrd7lv5q3bho?imageView2/2/w/1080/format/webp" }, { "index": 5, "content": "寻找能够与玩家产生共鸣的生活场景,同时与核心机制(如传送带)有机结合,形成独特爽感和视觉体验。", "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un49g5or0rc9nrd7le5ge5i0?imageView2/2/w/1080/format/webp" }, { "index": 6, "content": "入手题材策略:借助现实场景做背景吸量 + 引入物理表现做出新爽感和变量。", "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4a05or0rc9nrd7laa4jb7g?imageView2/2/w/1080/format/webp" }, { "index": 7, "content": "", "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4ag5or0rc9nrd7lu0cqh0g?imageView2/2/w/1080/format/webp" }, { "index": 8, "content": "中重度游戏休闲化逻辑:抓住最核心爽感,利用现实题材联动+物理数值(如弹道物理效果)进行改造。", "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4b05or0rc9nrd7lgmvbg8o?imageView2/2/w/1080/format/webp" }, { "index": 9, "content": "", "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4bg5or0rc9nrd7lrslni4g?imageView2/2/w/1080/format/webp" }, { "index": 10, "content": "", "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4c05or0rc9nrd7lcbova80?imageView2/2/w/1080/format/webp" }, { "index": 11, "content": "中重度玩法核心改造三步法:1. 操作解耦(站位与开火分开);2. 画面与操作降级(2D/调整角度);3. 加快节奏(控制回合数)。", "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4cg5or0rc9nrd7l80k7bp0?imageView2/2/w/1080/format/webp" }, { "index": 12, "content": "产品筛选策略:前期大规模测试 + 制定合理的KPI筛选产品,通过高频上线测试市场反应来筛选爆款。", "image_url": "https://ci.xiaohongshu.com/spectrum/1040g34o321hr2t9un4d05or0rc9nrd7l0poig80?imageView2/2/w/1080/format/webp" }, { "index": 13, "content": "", "image_url": 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"压缩单局时长,通过数值或规则限制,如「20回合内结束」,确保快速反馈。" } ], "作用域": [ { "scope_type": "substance", "value": "中重度玩法轻量化", "candidate": "中重度玩法轻量化", "link": "新建", "score": 0.4671, "top": [ { "name": "生存策略", "score": 0.4671, "path": "/理念/观念/个人观念/处世智慧/生存策略" }, { "name": "轻盈活力", "score": 0.4648, "path": "/表象/视觉/画面/后期/情绪意境/轻盈活力" }, { "name": "冲突对抗", "score": 0.463, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" } ] }, { "scope_type": "form", "value": "双线操作解耦", "candidate": "双线操作解耦", "link": "新建", "score": 0.5781, "top": [ { "name": "同步处理", "score": 0.5781, "path": "/呈现/视觉/视觉制作/剪辑组接/音画协调/同步处理" }, { "name": "非同步处理", "score": 0.5437, "path": "/呈现/视觉/视觉制作/剪辑组接/音画协调/非同步处理" }, { "name": "叙事操作", "score": 0.5144, "path": "/架构/叙事/叙事技法/叙事操作" } ] }, { "scope_type": "effect", "value": "降低认知负担", "candidate": "降低认知负担", "link": "新建", "score": 0.5158, "top": [ { "name": "信息呈现", "score": 0.5158, "path": "/表达/信息传达/传达手法/信息呈现" }, { "name": "信息传达", "score": 0.5004, "path": "/表达/信息传达" }, { "name": "行动引导", "score": 0.4896, "path": "/表达/互动引导/行动引导" } ] }, { "scope_type": "substance", "value": "交互降级", "candidate": "交互降级", "link": "新建", "score": 0.5546, "top": [ { "name": "关系互动", "score": 0.5546, "path": "/表象/视觉/行为/人际互动/关系行为/关系互动" }, { "name": "提示引导", "score": 0.5534, "path": "/表象/视觉/符号/文字符号/标注/提示引导" }, { "name": "人际互动", "score": 0.5402, "path": "/表象/视觉/行为/人际互动" } ] }, { "scope_type": "form", "value": "单一维度操作", "candidate": "单一维度操作", "link": "新建", "score": 0.5864, "top": [ { "name": "叙事操作", "score": 0.5864, "path": "/架构/叙事/叙事技法/叙事操作" }, { "name": "定向指令", "score": 0.523, "path": "/架构/策略/互动方式/受众互动/指令引导/定向指令" }, { "name": "操作教程", "score": 0.5126, "path": "/架构/策略/互动方式/实用指引/操作教程" } ] }, { "scope_type": "effect", "value": "简化操作门槛", "candidate": "简化操作门槛", "link": "新建", "score": 0.4615, "top": [ { "name": "平滑过渡", "score": 0.4615, "path": "/结构/叙事推进/承接转换/逻辑顺接/平滑过渡" }, { "name": "深化完善", "score": 0.4574, "path": "/表达/形象塑造/品质体现/形象整合/深化完善" }, { "name": "要素引入", "score": 0.4537, "path": "/结构/叙事推进/承接转换/要素引入" } ] }, { "scope_type": "substance", "value": "单局时长压缩", "candidate": "单局时长压缩", "link": "新建", "score": 0.5836, "top": [ { "name": "具体时长", "score": 0.5836, "path": "/表象/视觉/时间/时段/时间跨度/具体时长" }, { "name": "赛事竞技", "score": 0.5234, "path": "/表象/视觉/行为/日常活动/组织活动/赛事竞技" }, { "name": "时段", "score": 0.4918, "path": "/表象/视觉/时间/时段" } ] }, { "scope_type": "effect", "value": "强化快速反馈", "candidate": "强化快速反馈", "link": "新建", "score": 0.6406, "top": [ { "name": "情感强化", "score": 0.6406, "path": "/表达/信息传达/传达手法/强调突出/情感强化" }, { "name": "强化收束", "score": 0.5695, "path": "/结构/叙事推进/收束归纳/强化收束" }, { "name": "论证强化", "score": 0.556, "path": "/表达/论证说理/分析论证/论证评判/肯定论证/论证强化" } ] }, { "scope_type": "intent", "value": "提升碎片化体验", "candidate": "提升碎片化体验", "link": "新建", "score": 0.5014, "top": [ { "name": "裂变", "score": 0.5014, "path": "/行为引导/裂变" }, { "name": "信息扩散", "score": 0.4823, "path": "/信息传递/信息扩散" }, { "name": "行为引导", "score": 0.4649, "path": "/行为引导" } ] } ] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "混合休闲游戏底层改造逻辑公式", "业务阶段": [ "灵感", "选题" ], "出处": [ "卡片3", "卡片5", "卡片6" ], "界定": "通过将抽象元素替换为现实生活场景,结合物理引擎产生的反馈来提升吸量能力的方法。", "主体": [ { "小标题": "构成要素", "形式": "清单", "条目": [ { "词": "现实题材", "说明": "替换抽象图形为现实场景(如沙滩玩沙、弹珠分离、公交换乘),增强共鸣与吸量潜力。" }, { "词": "物理效果", "说明": "利用重力变形、碰撞爽感、弹道物理等真实反馈创造视觉变量。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "混合休闲游戏改造", "candidate": "混合休闲游戏改造", "link": "新建", "score": 0.5949, "top": [ { "name": "休闲娱乐", "score": 0.5949, "path": "/表象/视觉/空间/空间场所/生活场景/休闲娱乐" }, { "name": "困境生存", "score": 0.4577, "path": "/理念/现象/生活状态/困境生存" }, { "name": "家庭互动", "score": 0.4557, "path": "/表象/视觉/行为/日常活动/居家生活/家庭互动" } ] }, { "scope_type": "form", "value": "现实生活场景替换", "candidate": "现实生活场景替换", "link": "新建", "score": 0.6979, "top": [ { "name": "日常场景", "score": 0.6979, "path": "/架构/叙事/叙事格调/平实亲近/日常场景" }, { "name": "场景取景", "score": 0.6645, "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄取景/场景取景" }, { "name": "场景植入", "score": 0.6602, "path": "/架构/策略/认知引导/场景植入" } ] }, { "scope_type": "feeling", "value": "碰撞爽感", "candidate": "碰撞爽感", "link": "新建", "score": 0.6205, "top": [ { "name": "反差冲击", "score": 0.6205, "path": "/认知/惊奇/反差冲击" }, { "name": "角色代入共鸣", "score": 0.5353, "path": "/情感/同感/角色代入共鸣" }, { "name": "解气痛快", "score": 0.5344, "path": "/情感/共情/解气痛快" } ] }, { "scope_type": "intent", "value": "提升吸量能力", "candidate": "提升吸量能力", "link": "新建", "score": 0.4794, "top": [ { "name": "引流", "score": 0.4794, "path": "/行为引导/传播/引流" }, { "name": "裂变", "score": 0.4513, "path": "/行为引导/裂变" }, { "name": "行为引导", "score": 0.4395, "path": "/行为引导" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "休闲游戏发行筛选机制", "业务阶段": [ "选题" ], "出处": [ "卡片12" ], "界定": "一种基于大规模市场测试与量化KPI的潜力产品过滤流程。", "主体": [ { "小标题": "筛选策略", "形式": "清单", "条目": [ { "词": "广撒网式测试", "说明": "前期进行大规模投放测试,通过高频上线观察市场反应。" }, { "词": "严苛KPI过滤", "说明": "利用核心数据指标筛选具备真潜力的产品,未达标者及时止损。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "休闲游戏发行筛选", "candidate": "休闲游戏发行筛选", "link": "新建", "score": 0.6116, "top": [ { "name": "休闲娱乐", "score": 0.6116, "path": "/表象/视觉/空间/空间场所/生活场景/休闲娱乐" }, { "name": "上市事件", "score": 0.4565, "path": "/理念/事件/商业事件/上市事件" }, { "name": "博弈策略", "score": 0.4523, "path": "/理念/知识/政治/国际政治/国际博弈/博弈策略" } ] }, { "scope_type": "form", "value": "量化KPI过滤", "candidate": "量化KPI过滤", "link": "新建", "score": 0.4817, "top": [ { "name": "数据对比", "score": 0.4817, "path": "/架构/逻辑/信息编排逻辑/归纳论证/数据实证/数据对比" }, { "name": "数据呈现", "score": 0.4754, "path": "/架构/逻辑/信息编排逻辑/归纳论证/数据实证/数据呈现" }, { "name": "数据叙事", "score": 0.4705, "path": "/架构/逻辑/信息编排逻辑/归纳论证/数据实证/数据叙事" } ] }, { "scope_type": "effect", "value": "潜力产品过滤", "candidate": "潜力产品过滤", "link": "新建", "score": 0.4891, "top": [ { "name": "转化引导", "score": 0.4891, "path": "/表达/互动引导/行动引导/转化引导" }, { "name": "深度展开", "score": 0.4664, "path": "/表达/信息传达/传达手法/信息呈现/陈列展示/深度展开" }, { "name": "解决方案", "score": 0.466, "path": "/表达/论证说理/解决方案" } ] }, { "scope_type": "intent", "value": "市场止损", "candidate": "市场止损", "link": "新建", "score": 0.469, "top": [ { "name": "商业推广", "score": 0.469, "path": "/行为引导/商业推广" }, { "name": "警示", "score": 0.4603, "path": "/信息传递/事实呈现/警示" }, { "name": "信息扩散", "score": 0.4474, "path": "/信息传递/信息扩散" } ] } ] } ] } ] }