[ { "source": { "id": "xhs_699308fa0000000016009697", "source_type": "post", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "author": "方圆的增长飞轮", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697" } }, "title": "爆款选题的“撕裂共识”挖掘法", "content": "目标:通过撕裂大众共识产出一个具有爆发潜力的选题\n步骤1\n 输入:赛道内的爆款内容或大号共识\n 方法:列出赛道大号反复强调的“圣经句”(正确共识),并反问:什么情况下,一个人严格按这句话做,反而越做越差?寻找共识失灵的瞬间。\n 产出:← 圣经句的失灵场景\n步骤2\n 输入:← 圣经句的失灵场景\n 方法:将裂缝撕开,把这个“正确答案不好使”的真实反馈转化为选题。确保选题通过“情绪审核”,即发出前你会感到犹豫或羞耻。\n 产出:具有冒犯感/羞耻感的爆款选题", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "共识失灵场景" }, { "scope_type": "form", "value": "逆向提问" }, { "scope_type": "effect", "value": "认知挑战" }, { "scope_type": "substance", "value": "撕裂感选题" }, { "scope_type": "feeling", "value": "冒犯感" }, { "scope_type": "intent", "value": "爆款" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "选题" }, { "key": "创作阶段", "type": "str", "value": "定向" }, { "key": "创作阶段", "type": "str", "value": "构思" }, { "key": "动作", "type": "str", "value": "共识反向推导" }, { "key": "动作", "type": "str", "value": "痛点挖掘" } ] }, { "source": { "id": "xhs_699308fa0000000016009697", "source_type": "post", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "author": "方圆的增长飞轮", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697" } }, "title": "评论区“但是”选题法", "content": "目标:从用户真实反馈中直接获取经过验证的选题\n步骤1\n 输入:竞品的爆款视频及其评论区\n 方法:在竞品爆款视频评论区中寻找关键词“但是”。重点关注那些符合“道理我都懂,但是……”逻辑的评论。例:『内容为王我懂,但是我现在天天投流也没量。』\n 产出:用户内心真实的抵触点/痛点\n步骤2\n 输入:← 用户内心真实的抵触点/痛点\n 方法:直接将这个“但是”后的内容转化为选题,帮观众说出他们想说但没人说的话。\n 产出:源于市场真实需求的选题", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "用户抵触点" }, { "scope_type": "form", "value": "关键词" }, { "scope_type": "effect", "value": "痛点" }, { "scope_type": "substance", "value": "市场需求选题" }, { "scope_type": "effect", "value": "情感共鸣" }, { "scope_type": "intent", "value": "转发" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "选题" }, { "key": "创作阶段", "type": "str", "value": "定向" }, { "key": "创作阶段", "type": "str", "value": "构思" }, { "key": "动作", "type": "str", "value": "评论区调研" }, { "key": "动作", "type": "str", "value": "需求转化" } ] }, { "source": { "id": "xhs_699308fa0000000016009697", "source_type": "post", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "author": "方圆的增长飞轮", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697" } }, "title": "选题潜力潜力自测指标", "content": "界定:通过创作者的情绪反馈来判断选题是否具备爆款潜力。(选项型)\n【情绪自测对照】(对照)\n - 正确但无感:发出前觉得挑不出毛病,内心毫无波动。(选用:对应“平平”的选题,极大概率不会点击和转发。)\n - 羞耻与犹豫:怕别人觉得在装、怕太直白、怕冒犯。觉得“不好意思”。(选用:对应“爆款”潜力,说明踩到了大众神经或社交礼仪封存的痛点。)", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "指标自测" }, { "scope_type": "feeling", "value": "犹豫羞耻感" }, { "scope_type": "effect", "value": "潜力评估" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "选题" }, { "key": "出自", "type": "str", "value": "爆款选题的“撕裂共识”挖掘法 第2步" } ] }, { "source": { "id": "xhs_699308fa0000000016009697", "source_type": "post", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "author": "方圆的增长飞轮", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697" } }, "title": "选题的“撕裂共识”原理", "content": "主张:普通的选题在加固一个信念,而爆款在撕裂一个信念。\n【传播机制】(机制)\n 爆款通常是对某种“正确共识”的冒犯。没有情绪触发就没有转发,创作者感到安全没风险,观众通常就没感觉。\n【对创作的取舍】(取舍)\n 应舍弃一味追求“政治正确”或“专业理性”的干货逻辑。这种逻辑只通过了“大脑审核”而忽略了“情绪审核”。创作时该侧重去刻画那些“真实但平时大家不敢说出口”的内容,主动寻找或制造与大众既定共识的对抗感。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "撕裂共识原理" }, { "scope_type": "feeling", "value": "情绪触发" }, { "scope_type": "effect", "value": "传播机制" }, { "scope_type": "intent", "value": "社交货币" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "灵感" }, { "key": "业务阶段", "type": "str", "value": "选题" } ] }, { "source": { "id": "xhs_698481e1000000000a02a7c1", "source_type": "post", "title": "7种编剧常用的叙事结构,写剧不用愁!", "author": "Irvin是个编剧(接稿版)", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1" } }, "title": "7种编剧常用叙事结构清单", "content": "界定:编剧创作中用于组织情节发展、安排时间线与视角的七种经典逻辑框架。(选项型)\n【叙事结构选项】(清单)\n - 三幕式结构:最基础的线性叙事。分为:第一幕(开端)交代背景、人设及冲突触发;第二幕(发展)是主体,核心冲突升级,经历人物成长与阻碍;第三幕(高潮与结局)矛盾爆发并最终解决。(选用:适合追求严谨线性逻辑、标准商业电影叙事的创作。)\n - 英雄之旅:核心是“平凡人到英雄的蜕变”。包含:启程(离开舒适区)、考验(认知世界、对抗反派)、归来(战胜危机获得收获)三个阶段。(选用:适合强调主角个人成长、动作冒险或励志类题材。)\n - 非线性结构:打破时间先后顺序。利用闪回、倒叙、多视角等方式,根据主题刻意调整时间线,制造悬念。(选用:适合需要通过时间线错位解构主题或增加悬疑感的创作。)\n - 环形结构:首尾呼应形成闭环。分为非循环类(场景台词呼应,产生宿命感)和带循环类(重复经历事件直到打破循环)。(选用:适合表达宿命论、轮回感或需要强调首尾逻辑闭合的故事。)\n - 多线叙事:多条独立故事线并行推进,在某个节点交汇。(选用:适合群像戏,用于丰富故事维度或展现宏大全局。)\n - 嵌套式结构:故事里套故事(戏中戏、梦中梦)。外层故事作为引子,内外层形成呼应或推动关系。(选用:用于拓展想象空间,探讨现实与虚构/梦境的界限。)\n - 反结构:抛弃传统线性逻辑与核心冲突,情节由碎片化片段拼接而成。注重氛围、情绪和人性探讨,可能没有完整结局。(选用:适合意识流、艺术片或强情绪表达、非传统冲突驱动的创作。)", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "叙事结构" }, { "scope_type": "form", "value": "分类清单" }, { "scope_type": "effect", "value": "情节组织" }, { "scope_type": "intent", "value": "创作框架" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "剧本故事构建工序", "content": "目标:将灵感转化为包含前提、人物与冲突的剧本结构\n步骤1\n 输入:创作灵感\n 方法:明确前提(即剧本目标),公式为:作者立场+人物+冲突+结论。例:『节俭导致浪费』,其中节俭是立场,浪费是结论。\n 产出:故事前提\n步骤2\n 输入:← s1产出\n 方法:依据前提构建人物。从生理(性别/年龄/体貌等)、社会(阶层/职业等)、心理(道德/志向等)三维度融合,并确保人物具备将奋斗进行到底的意志力。\n 产出:三维度人物设定\n步骤3\n 输入:← s2产出\n 方法:通过主使人物与对立人物的意志碰撞发现冲突。确保冲突从简单起步,通过攻击—反击实现缓慢升级。\n 产出:升级的冲突路径\n步骤4\n 输入:← s3产出\n 方法:选择包含决定点的切入点进入故事。通过小的冲突(过渡)改变人物状态,直至危机(转折点)爆发产生高潮与结局。\n 产出:完整的剧本结构设计", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "剧本前提" }, { "scope_type": "form", "value": "命题公式" }, { "scope_type": "effect", "value": "创作导向" }, { "scope_type": "substance", "value": "人物塑造" }, { "scope_type": "form", "value": "三维建模" }, { "scope_type": "effect", "value": "叙事驱动力" }, { "scope_type": "substance", "value": "戏剧冲突" }, { "scope_type": "effect", "value": "节奏升级" }, { "scope_type": "feeling", "value": "紧张感" }, { "scope_type": "substance", "value": "情节结构" }, { "scope_type": "form", "value": "起承转合" }, { "scope_type": "intent", "value": "逻辑自洽" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "创作阶段", "type": "str", "value": "定向" }, { "key": "创作阶段", "type": "str", "value": "构思" }, { "key": "创作阶段", "type": "str", "value": "结构" }, { "key": "动作", "type": "str", "value": "确立前提" }, { "key": "动作", "type": "str", "value": "人物建模" }, { "key": "动作", "type": "str", "value": "设计冲突" }, { "key": "动作", "type": "str", "value": "布局场景结构" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "人物构建的三维度模型", "content": "界定:人物是其生理特征与环境在特定时刻影响的总和,需从内到外完整拆解。(构成型)\n【生理维度】\n - 生理因素:包含性别、年龄、体貌、遗传等特征。\n【社会维度】\n - 社会环境:包含阶层、职业、教育、家庭等背景。\n【心理维度】\n - 心理特质:包含道德标准、志向、挫折、性格、态度等。", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "人物特质" }, { "scope_type": "form", "value": "三维度模型" }, { "scope_type": "effect", "value": "真实感" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "出自", "type": "str", "value": "剧本故事构建工序 第2步" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "戏剧冲突的四种类型", "content": "界定:根据意志与阻碍力碰撞的呈现状态对冲突进行分类。(选项型)\n【冲突形态分类】\n - 静态冲突:内部无可见的发展进度。(选用:常表现为僵局或停顿状态。)\n - 跳跃冲突:强迫人物做出与其性格不相符的突发行动。(选用:需要剧烈的情节转折时使用。)\n - 缓慢升级冲突:逻辑清晰地递增紧张感。(选用:追求剧本扎实逻辑和真实情感共鸣时作为首选。)\n - 预示冲突:通过坚定的对手与不妥协的张力表现。(选用:用于建立长期威胁或势均力敌的对峙感。)", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "冲突形态" }, { "scope_type": "effect", "value": "叙理逻辑" }, { "scope_type": "feeling", "value": "情感共鸣" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "出自", "type": "str", "value": "剧本故事构建工序 第3步" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "意志力与冲突平衡原理", "content": "主张:冲突的质量取决于对抗双方意志的平衡与强韧度。\n【对抗机制】(机制)\n 主使人物(主角)与对立人物必须实力相当、意志平衡。人物必须有足够的意志力将奋斗进行到底,否则冲突将提前瓦解。\n【创作取舍】(取舍)\n 在设定人物时,应当侧重赋予其明确的驱动力和对抗强度,避免因一方过于软弱而导致故事动力过早消失。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "人物意志力" }, { "scope_type": "effect", "value": "对抗机制" }, { "scope_type": "intent", "value": "故事动力" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "场景分析五步程序", "content": "目标:通过系统分析确定场景的冲突、动作与转折效果\n步骤1\n 输入:原始剧本/剧集场景\n 方法:确定冲突,明确场景目标与对抗力量\n 产出:场景核心冲突点\n步骤2\n 输入:← s1产出\n 方法:标注开篇价值,判断是正向还是负向状态\n 产出:场景起始价值状态\n步骤3\n 输入:← s2产出\n 方法:将场景分解为节拍,观察角色间的动作/反应交流\n 产出:节拍序列\n步骤4\n 输入:← s3产出\n 方法:标注结尾价值并与开篇价值进行比较,看是否有变化\n 产出:价值转变结果\n步骤5\n 输入:← s4产出\n 方法:概述节拍并标注出转折点发生的具体位置\n 产出:完整的场景分析报告", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "剧本冲突" }, { "scope_type": "effect", "value": "场景目标设定" }, { "scope_type": "substance", "value": "价值状态" }, { "scope_type": "effect", "value": "起始点标注" }, { "scope_type": "substance", "value": "叙事节拍" }, { "scope_type": "form", "value": "动作反应序列" }, { "scope_type": "effect", "value": "价值转变" }, { "scope_type": "intent", "value": "逻辑" }, { "scope_type": "form", "value": "场景分析报告" }, { "scope_type": "effect", "value": "转折点" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "创作阶段", "type": "str", "value": "打磨" }, { "key": "动作", "type": "str", "value": "冲突拆解" }, { "key": "动作", "type": "str", "value": "状态标注" }, { "key": "动作", "type": "str", "value": "结构拆解" }, { "key": "动作", "type": "str", "value": "效果复核" }, { "key": "动作", "type": "str", "value": "综合复盘" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "故事弧线的五部分构成", "content": "界定:构成故事叙事完整弧线的五个核心阶段。(构成型)\n【叙事要素清单】(清单)\n - 阐述:交代背景人设\n - 激励事件:诱发事件,分为随机型和有因型即主角抉择\n - 进展纠葛:上升动作\n - 危机/高潮:情节突转与问题解决\n - 结局:下降动作,展示高潮影响及为次情节收口", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "叙事弧线" }, { "scope_type": "form", "value": "五段式结构" }, { "scope_type": "effect", "value": "情节推进" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "业务阶段", "type": "str", "value": "选题" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "激励事件的选择类型", "content": "界定:打破故事平衡并捕获好奇心的诱发事件分类。(选项型)\n【发生形式】(分类)\n - 随机型:偶然发生的事件(选用:用于表现命运的无常或外部环境的剧烈变动)\n - 有因型:由主角主动抉择导致(选用:用于强调主角性格特征或主动性动机)\n【构思逻辑】(对策)\n 关注发生在主角身上最坏或最好的事情如何发生逆转。", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "激励事件" }, { "scope_type": "effect", "value": "好奇心激发" }, { "scope_type": "intent", "value": "人物塑造" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "业务阶段", "type": "str", "value": "灵感" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "场景设计四要素", "content": "界定:构成一个有效场景必须具备的四个关键设计点。(构成型)\n【设计维度】(清单)\n - 转折点:产生惊奇、增强好奇心、见识新方向\n - 伏笔/分晓:知识的层层铺垫与传达\n - 情感转变:通过核心情感即快感与痛感的动态交替,打破回报递减定理\n - 选择:必须是两难之择,如两善取其一或两恶取其轻,通过三角关系构建连锁冲突", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "场景设计" }, { "scope_type": "effect", "value": "情感波幅" }, { "scope_type": "feeling", "value": "惊奇感" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "情感触发原理", "content": "主张:观众的情感共鸣并非随机,而是建立在逻辑认知之上。\n【触发前提】(依据)\n 情感触发必须满足三个前提:移情于人物、知道人物想要什么、明白利害攸关的价值。\n【对创作的取舍】(取舍)\n 所以在描写情感冲突前,必须先花篇幅建立人物欲望和丢失该东西的代价,否则单纯的情绪宣泄无法让观众产生共鸣。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "情感触发" }, { "scope_type": "effect", "value": "观众移情" }, { "scope_type": "feeling", "value": "情感共鸣" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "冲突的分类原则", "content": "主张:冲突的复杂性决定了故事的厚度。\n【冲突层次】(依据)\n 冲突分为三个层面:内心冲突、个人冲突、个人与外界环境的冲突。\n【对创作的取舍】(取舍)\n 应追求复杂型冲突,即让主角同时面对所有三个层面的对抗力量,避免单一维度的线性对抗,使故事更具进展纠葛的张力。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "冲突层次" }, { "scope_type": "effect", "value": "叙事张力" }, { "scope_type": "intent", "value": "故事厚度" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "海狸教自媒体运营", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "短视频脚本创作全流程", "content": "目标:按部就班完成一份细节完善的视频脚本\n步骤1\n 输入:创作意向/原始灵感\n 方法:明确视频的核心主题,并将其转化为具体的标题。\n 产出:确定选题(标题)\n步骤2\n 输入:← s1产出\n 方法:围绕选题搭建基础骨架,需涵盖人物(主体)、场景(环境)、事件(情节)三大核心要素。\n 产出:脚本框架\n步骤3\n 输入:← s2产出\n 方法:将框架细化为镜头动作。包含分配镜号、明确视频画面描述(可搭配五种景别交替、多角度拍摄)、编写视频文案及注译、规划字幕音效策略。长视频注意开头10-15秒设计,短视频需在3-5秒内呈现主题。\n 产出:细节完善的脚本实稿", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "选题方向" }, { "scope_type": "intent", "value": "创作" }, { "scope_type": "form", "value": "脚本框架" }, { "scope_type": "substance", "value": "叙事要素" }, { "scope_type": "form", "value": "分镜脚本" }, { "scope_type": "effect", "value": "节奏掌控" }, { "scope_type": "intent", "value": "完播率" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "创作阶段", "type": "str", "value": "定向" }, { "key": "创作阶段", "type": "str", "value": "构思" }, { "key": "创作阶段", "type": "str", "value": "打磨" }, { "key": "动作", "type": "str", "value": "确定选题" }, { "key": "动作", "type": "str", "value": "搭建框架" }, { "key": "动作", "type": "str", "value": "细节完善" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "海狸教自媒体运营", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "短视频脚本构思逻辑与黄金结构", "content": "界定:脚本内容的叙事组织方式与段落分布规律。(构成型)\n【黄金三段式结构】(清单)\n - 引子:视觉冲击或意想不到的镜头,作为开头噱头引起兴趣。\n - 内容主题:中间部分的论述,通过起伏的故事线把握叙事节奏。\n - 结尾:总结全篇,包含印象点、情感升华或行动引导(CTA)。\n【内容切入策略】(清单)\n - 开门见山:直接点名主题。\n - 制造起伏:通过提出疑问、方案解决或故事讲述制造波折。\n - 截取痛点:选取能引起受众共鸣的情境。", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "form", "value": "三段式结构" }, { "scope_type": "effect", "value": "共鸣激发" }, { "scope_type": "intent", "value": "行动引导" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "海狸教自媒体运营", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "Vlog脚本创作五大公式", "content": "界定:针对Vlog题材的标准化内容组合公式。(选项型)\n【常用公式清单】(清单)\n - 引起共鸣公式:人物 + 状态 + 情感宣泄(选用:适用于希望与观众建立深层情感链接,表达态度而非单纯记录时使用。)\n - 引发好奇公式:通过反直觉或悬念设置引起观众持续观看。(选用:适用于有反差感或强结果支撑的内容。)\n - 干货输出公式:直给知识或方法论,解决具体问题。(选用:适用于科普、教程或纯利他向内容。)", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "Vlog内容" }, { "scope_type": "form", "value": "内容公式" }, { "scope_type": "feeling", "value": "信任感" }, { "scope_type": "effect", "value": "悬念设置" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "海狸教自媒体运营", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "常用拍摄构图知识清单", "content": "界定:在短视频拍摄阶段用于组织画面元素的视觉方法论。(选项型)\n【构图法分类】(清单)\n - 水平线构图:画面表现平稳。(选用:追求画面稳定感和开阔感时使用。)\n - 对角线构图:线条斜跨画面。(选用:需要增强画面动感或引导观众视线时使用。)\n - 中心构图:主体位于正中央。(选用:主体单一且需要高度突出时使用。)\n - 框式构图:利用前景形成框架。(选用:制造神秘感、窥视感或纵深感时使用。)\n - 九宫格/三分法构图:主体落在交叉点或分割线上。(选用:通用的画面排列方式,用于简化画面、使主体位置自然。)", "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "拍摄构图" }, { "scope_type": "effect", "value": "视觉引导" }, { "scope_type": "feeling", "value": "稳定感" }, { "scope_type": "feeling", "value": "纵深感" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] } ]