{ "count": 9, "posts": [ { "post_id": "699308fa0000000016009697", "source_id": "xhs_699308fa0000000016009697", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" ] }, "cards": [ { "index": 1, "content": "核心观点:真正能爆的选题,往往是你写完后感觉羞耻的。数据起不来的核心原因是选题太『正确』了。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp" }, { "index": 2, "content": "", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp" }, { "index": 3, "content": "选题判断标准:选题不仅要经过大脑审核,更要经过情绪审核。羞耻感是好选题的防伪标签。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp" }, { "index": 4, "content": "爆款信号:写完后如果有一点点不好意思,甚至怀疑『别人会不会觉得我在装』、『会不会太直白了』,这就是能爆的东西。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp" }, { "index": 5, "content": "羞耻感本质:触碰到了真实但平时大家不敢说出口、被社交礼仪包裹的内容,具有痛点穿透力。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp" }, { "index": 6, "content": "冒犯感原理:爆款选题通常是对某种正确共识(圣经句)的冒犯,虽然创作者会有压力,但这种压力证明踩到了大众神经。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp" }, { "index": 7, "content": "反向标准:安全、没风险、写完心安理得的选题,等于观众无感。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp" }, { "index": 8, "content": "深层逻辑:爆款是在『撕裂一个信念』,而不是加固一个信念。共识/圣经句在某些场景下是完全失灵的。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp" }, { "index": 9, "content": "", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp" }, { "index": 10, "content": "实操第一招:寻找正确共识的失灵瞬间。列出赛道正确共识,问『什么情况下,严格按这句话做反而越做越差?』从而找到新选题。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp" }, { "index": 11, "content": "实操第二招:去竞品评爆款论区找『但是』。寻找『道理我都懂,但是……』的评论,『但是』后面就是圣经句的裂缝,是现成的选题。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp" }, { "index": 12, "content": "内容逻辑:观众缺的不是正确答案,而是有人帮他们说出『这个正确答案,在你身上根本不好使』。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" } ], "knowledges": [ { "id": "k1", "type": "why", "role": "主", "parent": null, "title": "爆款选题的羞耻感与冒犯感原理", "业务阶段": [ "选题", "灵感" ], "出处": [ "卡片3", "卡片4", "卡片5", "卡片6", "卡片7" ], "主张": "好选题应具备「羞耻感」与「冒犯感」,触碰真实但被社交礼仪包裹的内容。", "支撑": [ { "小标题": "这种感觉为什么是爆款信号", "形式": "为什么", "内容": "羞耻感和冒犯感意味着选题触碰到了大众平时不敢说出口的内容(痛点穿透力),或是对某种『正确共识』的冒犯。这种创作者感受到的压力,本质上是踩中大众神经的信号。" }, { "小标题": "基于信号强弱的选题取舍", "形式": "取舍", "内容": "所以选题应偏向那些让你感到『不好意思、直白、甚至怀疑自己在装』的内容(这类能爆);砍掉或避开那些安全、正确、写完心安理得的选题(这类通常让观众无感)。" } ], "作用域": [ { "scope_type": "substance", "value": "爆款选题信号", "candidate": "爆款选题信号", "link": "新建", "score": 0.5525, "top": [ { "name": "标题", "score": 0.5525, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "痛点问题", "score": 0.5382, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "行业报告", "score": 0.5226, "path": "/理念/事件/商业事件/行业报告" } ] }, { "scope_type": "substance", "value": "大众痛点", "candidate": "大众痛点", "link": "新建", "score": 0.8014, "top": [ { "name": "痛点问题", "score": 0.8014, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "标题", "score": 0.5303, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "民生关切", "score": 0.5195, "path": "/理念/观念/社会观念/时政评议/社会评议/民生关切" } ] }, { "scope_type": "feeling", "value": "羞耻感", "candidate": "羞耻感", "link": "新建", "score": 0.6265, "top": [ { "name": "情感", "score": 0.6265, "path": "/情感" }, { "name": "美感", "score": 0.6128, "path": "/情感/美感" }, { "name": "共情", "score": 0.5857, "path": "/情感/共情" } ] }, { "scope_type": "feeling", "value": "冒犯感", "candidate": "冒犯感", "link": "新建", "score": 0.5938, "top": [ { "name": "厌恶反感", "score": 0.5938, "path": "/情感/共情/厌恶反感" }, { "name": "情感", "score": 0.5689, "path": "/情感" }, { "name": "共情", "score": 0.562, "path": "/情感/共情" } ] }, { "scope_type": "effect", "value": "痛点", "candidate": "痛点", "link": "新建", "score": 0.5796, "top": [ { "name": "核心点明", "score": 0.5796, "path": "/表达/信息传达/传达手法/强调突出/核心点明" }, { "name": "解决方案", "score": 0.56, "path": "/表达/论证说理/解决方案" }, { "name": "情感共鸣", "score": 0.5547, "path": "/表达/互动引导/情感连接/情感共鸣" } ] }, { "scope_type": "effect", "value": "选题取舍", "candidate": "选题取舍", "link": "新建", "score": 0.5345, "top": [ { "name": "论证评判", "score": 0.5345, "path": "/表达/论证说理/分析论证/论证评判" }, { "name": "论证说理", "score": 0.51, "path": "/表达/论证说理" }, { "name": "界定范畴", "score": 0.5082, "path": "/表达/论证说理/提炼升华/定义定性/界定范畴" } ] }, { "scope_type": "intent", "value": "寻找爆款选题", "candidate": "寻找爆款选题", "link": "新建", "score": 0.5183, "top": [ { "name": "裂变", "score": 0.5183, "path": "/行为引导/裂变" }, { "name": "种草推荐", "score": 0.4983, "path": "/行为引导/商业推广/种草推荐" }, { "name": "科普", "score": 0.4646, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "k2", "type": "why", "role": "主", "parent": null, "title": "爆款选题的深层逻辑:共识失灵", "业务阶段": [ "选题" ], "出处": [ "卡片8", "卡片12" ], "主张": "爆款本质是寻找并撕裂『正确共识(圣经句)的失灵瞬间』。", "支撑": [ { "小标题": "共识失灵的发生机制", "形式": "为什么", "内容": "观众不缺正确答案,而是需要有人帮他们说出『这个正确答案在你身上根本不好使』。爆款是在撕裂一个信念而非加固它,指出圣经句在特定场景下的完全失效。" }, { "小标题": "选题切入点的取舍", "形式": "取舍", "内容": "创作时应侧重于寻找『道理都懂但做不到/不好使』的缝隙,而不是重复输出大众公认的正确逻辑。" } ], "作用域": [ { "scope_type": "substance", "value": "社会共识", "candidate": "社会共识", "link": "新建", "score": 0.7296, "top": [ { "name": "社会观念", "score": 0.7296, "path": "/理念/观念/社会观念" }, { "name": "社会建议", "score": 0.6994, "path": "/理念/观念/社会观念/社会建议" }, { "name": "社会知识", "score": 0.6635, "path": "/理念/知识/社会知识" } ] }, { "scope_type": "substance", "value": "认知失灵", "candidate": "认知失灵", "link": "新建", "score": 0.6901, "top": [ { "name": "心理认知", "score": 0.6901, "path": "/理念/知识/身心科学/心理认知" }, { "name": "认知思辨", "score": 0.6856, "path": "/理念/知识/思想/概念范畴/认知思辨" }, { "name": "心理认知偏差", "score": 0.6834, "path": "/理念/知识/身心科学/心理认知/心理状态问题/心理认知偏差" } ] }, { "scope_type": "form", "value": "反向叙事", "candidate": "反向叙事", "link": "新建", "score": 0.7379, "top": [ { "name": "叙事手法", "score": 0.7379, "path": "/呈现/听觉/语音/表达形式/风格化解说/叙事手法" }, { "name": "叙事", "score": 0.7259, "path": "/架构/叙事" }, { "name": "叙事视角", "score": 0.7211, "path": "/架构/叙事/叙事视角" } ] }, { "scope_type": "effect", "value": "观念撕裂", "candidate": "观念撕裂", "link": "新建", "score": 0.5514, "top": [ { "name": "矛盾冲突", "score": 0.5514, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "视角转换", "score": 0.5478, "path": "/结构/叙事推进/承接转换/视角转换" }, { "name": "情感张力", "score": 0.5468, "path": "/表达/论证说理/分析论证/对比反差/情感张力" } ] }, { "scope_type": "effect", "value": "切入点", "candidate": "切入点", "link": "新建", "score": 0.5926, "top": [ { "name": "要素引入", "score": 0.5926, "path": "/结构/叙事推进/承接转换/要素引入" }, { "name": "场景引入", "score": 0.5747, "path": "/结构/叙事推进/开篇引入/策略引入/场景引入" }, { "name": "开篇引入", "score": 0.5746, "path": "/结构/叙事推进/开篇引入" } ] }, { "scope_type": "intent", "value": "颠覆认知", "candidate": "颠覆认知", "link": "新建", "score": 0.6266, "top": [ { "name": "科普", "score": 0.6266, "path": "/信息传递/知识传递/科普" }, { "name": "事实呈现", "score": 0.5768, "path": "/信息传递/事实呈现" }, { "name": "揭露", "score": 0.5649, "path": "/信息传递/事实呈现/揭露" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "爆款选题提取的两种实操途径", "业务阶段": [ "选题", "灵感" ], "出处": [ "卡片10", "卡片11" ], "概要": "通过寻找共识失灵点或从竞品评论区提取选题裂缝的方法清单。", "kind": "子集", "维度拆分规则": "提取选题线索的获取形态", "body": [ { "item_name": "共识失灵法", "item_desc": "列出赛道正确共识,追问『什么情况下,严格按这句话做反而越做越差?』从而锚定新选题。例:内容为王什么时候失效。", "作用域": [] }, { "item_name": "评论区裂缝提取法", "item_desc": "去竞品爆款评论区寻找『道理我都懂,但是……』的评论,提取『但是』后面的内容,作为现成的、经过市场验证的选题。这是圣经句的裂缝。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "选题线索", "candidate": "选题线索", "link": "新建", "score": 0.554, "top": [ { "name": "思想理论", "score": 0.554, "path": "/理念/知识/思想/思想理论" }, { "name": "标题", "score": 0.55, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "价值思辨", "score": 0.5393, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨" } ] }, { "scope_type": "substance", "value": "评论区反馈", "candidate": "评论区反馈", "link": "新建", "score": 0.6285, "top": [ { "name": "政策评论", "score": 0.6285, "path": "/理念/观念/社会观念/时政评议/政策评论" }, { "name": "民生建议", "score": 0.5873, "path": "/理念/观念/社会观念/社会建议/民生建议" }, { "name": "标题", "score": 0.5833, "path": "/表象/视觉/符号/文字符号/标题" } ] }, { "scope_type": "form", "value": "共识失灵法", "candidate": "共识失灵法", "link": "新建", "score": 0.6203, "top": [ { "name": "共识论证", "score": 0.6203, "path": "/架构/逻辑/信息编排逻辑/归纳论证/共识论证" }, { "name": "价值冲突", "score": 0.5145, "path": "/架构/叙事/叙事技法/戏剧张力/冲突/价值冲突" }, { "name": "引导机制", "score": 0.4975, "path": "/架构/策略/互动方式/受众互动/社交扩散/引导机制" } ] }, { "scope_type": "form", "value": "竞品分析法", "candidate": "竞品分析法", "link": "新建", "score": 0.6769, "top": [ { "name": "对比分析", "score": 0.6769, "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/对比分析" }, { "name": "数据对比", "score": 0.5984, "path": "/架构/逻辑/信息编排逻辑/归纳论证/数据实证/数据对比" }, { "name": "内容场景对比", "score": 0.5743, "path": "/架构/创意/对比反差/并置对比/通用对比/内容场景对比" } ] }, { "scope_type": "effect", "value": "选题", "candidate": "选题", "link": "新建", "score": 0.5655, "top": [ { "name": "界定范畴", "score": 0.5655, "path": "/表达/论证说理/提炼升华/定义定性/界定范畴" }, { "name": "点题明旨", "score": 0.5478, "path": "/结构/叙事推进/开篇引入/直述开篇/点题明旨" }, { "name": "问题引入", "score": 0.5344, "path": "/结构/叙事推进/开篇引入/策略引入/问题引入" } ] }, { "scope_type": "intent", "value": "辅助选题决策", "candidate": "辅助选题决策", "link": "新建", "score": 0.4498, "top": [ { "name": "信息扩散", "score": 0.4498, "path": "/信息传递/信息扩散" }, { "name": "事实呈现", "score": 0.4391, "path": "/信息传递/事实呈现" }, { "name": "科普", "score": 0.4389, "path": "/信息传递/知识传递/科普" } ] } ] } ] }, { "post_id": "698481e1000000000a02a7c1", "source_id": "xhs_698481e1000000000a02a7c1", "title": "7种编剧常用的叙事结构,写剧不用愁!", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" ] }, "cards": [ { "index": 1, "content": "1. 三幕式结构:最基础的线性叙事。第一幕(开端)交代背景、人设及触发冲突;第二幕(发展)是主体,核心冲突升级,人物遭遇阻碍并成长。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp" }, { "index": 2, "content": "接三幕式结构:第三幕(高潮与结局)矛盾爆发并解决,给冲突收尾。适合大多数剧情片和商业片。\n2. 英雄之旅结构:核心是“平凡人到英雄的蜕变”,分为启程(离开舒适区)、考验(核心阶段,面对挑战结识盟友)、归来(获得收获回归,主角已截然不同)。适合成长、励志类故事。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp" }, { "index": 3, "content": "3. 非线性结构:打破时间先后,通过时间拆解重组推进(闪回、闪前、插叙、倒叙或多视角)。目的是制造悬念、增强张力,适配悬疑、犯罪类故事。\n4. 环形结构:结尾与开端呼应形成闭环。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp" }, { "index": 4, "content": "接环形结构:非循环类指场景/台词呼应形成宿命感;带循环类则指主角反复经历某段事件直到达成目标打破循环。适合科幻、悬疑、温情向。\n5. 多线叙事结构:多条独立故事线并行推进并在节点交汇,线索间暗藏因果或共同主题。适配群像戏、喜剧、犯罪题材。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp" }, { "index": 5, "content": "6. 嵌套式结构:又叫套层结构。核心是一层故事包裹另一层(如戏中戏、梦中梦)。内外层互相勾连、影响走向,拓展想象空间。适合科幻、奇幻、文艺类。\n7. 反结构:又叫无结构、碎片化结构。打破传统框架,抛弃线性逻辑和核心冲突,更注重氛围、情绪和人性探讨。内容多为碎片化拼接。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp" }, { "index": 6, "content": "接反结构:没有明确的核心冲突和传统的“主角成长”,靠状态、细节描述打动观众。适配文艺片、实验性影片,考验编剧文字功底。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "7种叙事结构及其适用场景", "业务阶段": [ "脚本" ], "出处": [ "卡片1", "卡片2", "卡片3", "卡片4", "卡片5", "卡片6" ], "概要": "总结了编剧常用的7种叙事结构定义、核心逻辑与适用题材。", "kind": "子集", "维度拆分规则": "叙事组织逻辑与时间线构成方式", "body": [ { "item_name": "三幕式结构", "item_desc": "最基础的线性叙事。第一幕(开端)交代背景、人设及触发冲突;第二幕(发展)是主体,核心冲突升级,人物遭遇阻碍并成长;第三幕(高潮与结局)矛盾爆发并解决,给冲突收尾。何时选:适合大多数剧情片和商业片。", "作用域": [] }, { "item_name": "英雄之旅结构", "item_desc": "核心是“平凡人到英雄的蜕变”,分为启程(离开舒适区)、考验(核心阶段,面对挑战结识盟友)、归来(获得收获回归,主角已截然不同)。何时选:适合成长、励志类故事。", "作用域": [] }, { "item_name": "非线性结构", "item_desc": "打破时间先后,通过时间拆解重组推进(闪回、闪前、插叙、倒叙或多视角)。目的是制造悬念、增强张力。何时选:适配悬疑、犯罪类故事。", "作用域": [] }, { "item_name": "环形结构", "item_desc": "结尾与开端呼应形成闭环。分为:非循环类(场景/台词呼应形成宿命感);带循环类(主角反复经历某段事件直到达成目标打破循环)。何时选:适合科幻、悬疑、温情向。", "作用域": [] }, { "item_name": "多线叙事结构", "item_desc": "多条独立故事线并行推进并在节点交汇,线索间暗藏因果或共同主题。通过丰富维度提升剧情密度。何时选:适配群像戏、喜剧、犯罪题材。", "作用域": [] }, { "item_name": "嵌套式结构", "item_desc": "又叫套层结构,故事中包含故事(如戏中戏、梦中梦)。内外层互相勾连、影响走向,拓展想象空间。何时选:适合科幻、奇幻、文艺类。", "作用域": [] }, { "item_name": "反结构", "item_desc": "又叫碎片化结构。打破传统框架,抛弃线性逻辑和核心冲突,靠状态、细节描述打动观众,内容多为碎片化拼接。何时选:适配文艺片、实验性影片,侧重氛围营造和情感表达。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "叙事逻辑", "candidate": "叙事逻辑", "link": "新建", "score": 0.7462, "top": [ { "name": "历史叙事", "score": 0.7462, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "逻辑原理", "score": 0.6909, "path": "/理念/知识/思想/逻辑原理" }, { "name": "应用逻辑", "score": 0.6497, "path": "/理念/知识/思想/逻辑原理/应用逻辑" } ] }, { "scope_type": "substance", "value": "时间线", "candidate": "时间线", "link": "新建", "score": 0.7275, "top": [ { "name": "时间", "score": 0.7275, "path": "/表象/视觉/时间" }, { "name": "时间过程", "score": 0.6996, "path": "/理念/知识/思想/概念范畴/时间过程" }, { "name": "时间跨度", "score": 0.6855, "path": "/表象/视觉/时间/时段/时间跨度" } ] }, { "scope_type": "substance", "value": "冲突设置", 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"score": 0.7357, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.5636, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "叙事推进", "score": 0.5523, "path": "/结构/叙事推进" } ] }, { "scope_type": "effect", "value": "悬念设置", "candidate": "悬念营造", "link": "复用", "score": 0.9238, "top": [ { "name": "悬念设置", "score": 0.9238, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "氛围营造", "score": 0.7381, "path": "/表达/氛围营造" }, { "name": "情感铺垫", "score": 0.6706, "path": "/结构/叙事推进/铺垫准备/情感铺垫" } ] }, { "scope_type": "intent", "value": "教学", "candidate": "教学", "link": "复用", "score": 0.9997, "top": [ { "name": "教学", "score": 0.9997, "path": "/信息传递/知识传递/教学" }, { "name": "知识传递", "score": 0.6257, "path": "/信息传递/知识传递" }, { "name": "科普", "score": 0.5597, "path": "/信息传递/知识传递/科普" } ] }, { "scope_type": "substance", "value": "核心冲突", "candidate": "核心冲突", "link": "新建", "score": 0.7241, "top": [ { "name": "冲突对抗", "score": 0.7241, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6364, "path": 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"成长励志", "link": "新建", "score": 0.7895, "top": [ { "name": "励志故事", "score": 0.7895, "path": "/理念/事件/社会事件/人物故事/励志故事" }, { "name": "人生哲理", "score": 0.6627, "path": "/理念/观念/个人观念/人生感悟/观点表达/人生哲理" }, { "name": "励志情感歌曲", "score": 0.6569, "path": "/表象/声音/音乐/歌曲/励志情感歌曲" } ] }, { "scope_type": "form", "value": "英雄之旅结构", "candidate": "英雄之旅结构", "link": "新建", "score": 0.6368, "top": [ { "name": "对话结构", "score": 0.6368, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "叙事逻辑", "score": 0.586, "path": "/架构/逻辑/叙事逻辑" }, { "name": "版面结构", "score": 0.5693, "path": "/呈现/视觉/视觉制作/构图编排/版面设计/版面结构" } ] }, { "scope_type": "feeling", "value": "热血感", "candidate": "热血感", "link": "新建", "score": 0.5713, "top": [ { "name": "温暖感动", "score": 0.5713, "path": "/情感/共情/温暖感动" }, { "name": "美感", "score": 0.5593, "path": "/情感/美感" }, { "name": "情感", "score": 0.5439, "path": "/情感" } ] }, { "scope_type": "effect", "value": "原型建构", "candidate": "原型建构", "link": "新建", "score": 0.6505, "top": [ { "name": "价值建构", "score": 0.6505, 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"top": [ { "name": "展望延伸", "score": 0.6034, "path": "/结构/叙事推进/收束归纳/展望延伸" }, { "name": "维度对比", "score": 0.5852, "path": "/表达/论证说理/分析论证/对比反差/维度对比" }, { "name": "说明延展", "score": 0.5762, "path": "/表达/信息传达/传达深度/补充细化/说明延展" } ] }, { "scope_type": "intent", "value": "科普", "candidate": "科普", "link": "复用", "score": 0.9997, "top": [ { "name": "科普", "score": 0.9997, "path": "/信息传递/知识传递/科普" }, { "name": "种草推荐", "score": 0.6108, "path": "/行为引导/商业推广/种草推荐" }, { "name": "解读", "score": 0.6068, "path": "/信息传递/知识传递/解读" } ] }, { "scope_type": "substance", "value": "生活片段", "candidate": "生活片段", "link": "新建", "score": 0.7574, "top": [ { "name": "生活场景", "score": 0.7574, "path": "/表象/视觉/空间/空间场所/生活场景" }, { "name": "生活细节", "score": 0.7424, "path": "/理念/现象/生活状态/个人境遇/生活状态/生活细节" }, { "name": "生活技巧", "score": 0.6828, "path": "/理念/方法/生活技巧" } ] }, { "scope_type": "form", "value": "碎片化叙事", "candidate": "碎片化叙事", "link": "新建", "score": 0.7634, "top": [ { "name": "叙事手法", "score": 0.7634, "path": "/呈现/听觉/语音/表达形式/风格化解说/叙事手法" }, { "name": "叙事视角", "score": 0.7517, "path": "/架构/叙事/叙事视角" }, { "name": "叙事逻辑", "score": 0.7452, "path": "/架构/逻辑/叙事逻辑" } ] }, { "scope_type": "form", "value": "意识流风格", "candidate": "意识流风格", "link": "新建", "score": 0.7249, "top": [ { "name": "风格叙事", "score": 0.7249, "path": "/架构/叙事/叙事技法/风格叙事" }, { "name": "表达风格", "score": 0.6934, "path": "/呈现/听觉/语音/表达风格" }, { "name": "虚构风格", "score": 0.6931, "path": "/呈现/视觉/视觉风格/视觉艺术风格/虚构风格" } ] }, { "scope_type": "feeling", "value": "沉浸感", "candidate": "沉浸感", "link": "新建", "score": 0.6435, "top": [ { "name": "角色代入共鸣", "score": 0.6435, "path": "/情感/同感/角色代入共鸣" }, { "name": "共情", "score": 0.5986, "path": "/情感/共情" }, { "name": "美感", "score": 0.5841, "path": "/情感/美感" } ] }, { "scope_type": "effect", "value": "氛围营造", "candidate": "氛围营造", "link": "复用", "score": 0.9987, "top": [ { "name": "氛围营造", "score": 0.9987, "path": "/表达/氛围营造" }, { "name": "场景描绘", "score": 0.626, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘" }, { "name": "基调设定", "score": 0.6186, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" } ] }, { "scope_type": "intent", "value": "科普", "candidate": "科普", "link": "复用", "score": 0.9994, "top": [ { "name": "科普", "score": 0.9994, "path": "/信息传递/知识传递/科普" }, { "name": "种草推荐", "score": 0.611, "path": "/行为引导/商业推广/种草推荐" }, { "name": "解读", "score": 0.6087, "path": "/信息传递/知识传递/解读" } ] } ] } ] }, { "post_id": "67e2e39b0000000003028ff0", "source_id": "xhs_67e2e39b0000000003028ff0", "title": "剧本创作:理解前提、人物、冲突", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" ] }, "cards": [ { "index": 1, "content": "前提的定义与构成:前提即主题、论题等名词的总称,形式清晰的前提由『作者立场+人物+冲突+结论』构成。人物的基本结构包含生理、心理、社会三个维度。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp" }, { "index": 2, "content": "人物三维度详析:生理维度(性别、年龄、外表等)、社会维度(阶层、职业、家庭等)、心理维度(道德标准、性格、志向等)。人物的发展是面对冲突的反应。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp" }, { "index": 3, "content": "人物分类与意志力:主使人物(主角)由荣誉、金钱、复仇等强烈动机驱动;对立人物应与主使人物同样强大,二者必须发生意志冲突。人物需具备毅力将斗争进行到底。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp" }, { "index": 4, "content": "冲突的类型:冲突分为四种。静态:人物没有可见发展;跳跃:强迫人物做出不符本性的行动;缓慢升级:由人物共同结果产生的自然升级;预示:即张力,是对冲突的允诺。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp" }, { "index": 5, "content": "冲突的发现与基础:冲突源于对立事物的相遇,基础形式是『攻击—反击』,通过势均力敌的对手不断升级直至高潮。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp" }, { "index": 6, "content": "故事结构要素:过渡(使人物转变状态的小冲突);切入点(引发连串事件的决定点);危机(即将发生决定性变化的转折点);高潮与结局。每个场景都应包含前提、人物、冲突、过渡、危机、高潮和结局的呈现。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "剧本「前提」的构成要素", "业务阶段": [ "脚本" ], "出处": [ "图1", "卡片1" ], "概要": "前提即剧本目标的明确形态,是引导剧本走向的论题。", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "作者立场", "item_desc": "创作者对故事核心观点的态度或立场。", "作用域": [] }, { "item_name": "人物", "item_desc": "故事的主体,承载前提中的行动者。", "作用域": [] }, { "item_name": "冲突", "item_desc": "力量的博弈,驱动前提向前推进。", "作用域": [] }, { "item_name": "结论", "item_desc": "前提最终被证实的果。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "剧本核心前提", "candidate": "剧本核心前提", "link": "新建", "score": 0.5289, "top": [ { "name": "概念构想", "score": 0.5289, "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想" }, { "name": "商业模式", "score": 0.4968, "path": "/理念/知识/商业/运营策略/商业模式" }, { "name": "场景感悟", "score": 0.4934, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" } ] }, { "scope_type": "substance", "value": "故事论题", "candidate": "故事论题", "link": "新建", "score": 0.6355, "top": [ { "name": "人物故事", "score": 0.6355, "path": "/理念/事件/社会事件/人物故事" }, { "name": "人生议题", "score": 0.5966, "path": "/理念/观念/个人观念/人生感悟/人生议题" }, { "name": "历史议题", "score": 0.5932, "path": "/理念/知识/历史/历史议题" } ] }, { "scope_type": "substance", "value": "剧本目标", "candidate": "剧本目标", "link": "新建", "score": 0.5246, "top": [ { "name": "场景形象", "score": 0.5246, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "场景感悟", "score": 0.5033, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" }, { "name": "标题", "score": 0.498, "path": "/表象/视觉/符号/文字符号/标题" } ] }, { "scope_type": "form", "value": "论证式结构", "candidate": "论证式结构", "link": "新建", "score": 0.7623, "top": [ { "name": "论证策略", "score": 0.7623, "path": "/架构/逻辑/信息编排逻辑/归纳论证/逻辑推论/论证策略" }, { "name": "归纳论证", "score": 0.7043, "path": "/架构/逻辑/信息编排逻辑/归纳论证" }, { "name": "对比论证", "score": 0.6869, "path": "/架构/逻辑/信息编排逻辑/归纳论证/对比论证" } ] }, { "scope_type": "effect", "value": "逻辑", "candidate": "逻辑", "link": "新建", "score": 0.7638, "top": [ { "name": "逻辑推演", "score": 0.7638, "path": "/表达/论证说理/证据支撑/逻辑推演" }, { "name": "逻辑自洽", "score": 0.719, "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽" }, { "name": "逻辑铺垫", "score": 0.7159, "path": "/结构/叙事推进/铺垫准备/逻辑铺垫" } ] }, { "scope_type": "effect", "value": "剧情导向", "candidate": "剧情导向", "link": "新建", "score": 0.5916, "top": [ { "name": "叙事推进", "score": 0.5916, "path": "/结构/叙事推进" }, { "name": "叙事推进节点", "score": 0.5761, "path": "/结构/叙事推进/叙事推进节点" }, { "name": "行动引导", "score": 0.5525, "path": "/表达/互动引导/行动引导" } ] }, { "scope_type": "intent", "value": "创作", "candidate": "创作", "link": "新建", "score": 0.5435, "top": [ { "name": "解读", "score": 0.5435, "path": "/信息传递/知识传递/解读" }, { "name": "批判", "score": 0.5379, "path": "/情感联结/情感抒发/批判" }, { "name": "分享", "score": 0.5364, "path": "/信息传递/信息扩散/分享" } ] } ] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "人物构建的三维度框架", "业务阶段": [ "脚本" ], "出处": [ "图2", "卡片2" ], "概要": "从三方面生理、社会、心理维度构建人物,人物的发展源于对冲突的反应。", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "生理维度", "item_desc": "包含性别、年龄、外表、遗传等生理属性。", "作用域": [] }, { "item_name": "社会维度", "item_desc": "包含阶层、职业、教育、家庭等社会背景要素。", "作用域": [] }, { "item_name": "心理维度", "item_desc": "包含道德标准、性格、志向等内在心理特征。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "人物小传", "candidate": "人物小传", "link": "新建", "score": 0.7746, "top": [ { "name": "人物故事", "score": 0.7746, "path": "/理念/事件/社会事件/人物故事" }, { "name": "人物评价", "score": 0.7312, "path": "/理念/观念/社会观念/时政评议/历史评价/人物评价" }, { "name": "人物", "score": 0.7285, "path": "/表象/视觉/实体/人物" } ] }, { "scope_type": "substance", "value": "人物性格塑造", "candidate": "人物性格塑造", "link": "新建", "score": 0.7769, "top": [ { "name": "人物形象", "score": 0.7769, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物特征", "score": 0.7276, "path": "/表象/视觉/实体/人物/人物特征" }, { "name": "人物评价", "score": 0.7209, "path": "/理念/观念/社会观念/时政评议/历史评价/人物评价" } ] }, { "scope_type": "substance", "value": "社会背景", "candidate": "社会背景", "link": "新建", "score": 0.7191, "top": [ { "name": "社会结构", "score": 0.7191, "path": "/理念/知识/社会知识/社会结构" }, { "name": "社会阶层", "score": 0.7114, "path": "/理念/现象/社会问题/文化精神/社会风气/社会阶层" }, { "name": "社会阶层", "score": 0.7104, "path": "/理念/知识/社会知识/社会结构/社会阶层" } ] }, { "scope_type": "form", "value": "多维分析法", "candidate": "多维分析法", "link": "新建", "score": 0.6617, "top": [ { "name": "对比分析", "score": 0.6617, "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/对比分析" }, { "name": "分析解读", "score": 0.6129, "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读" }, { "name": "数据实证", "score": 0.5502, "path": "/架构/逻辑/信息编排逻辑/归纳论证/数据实证" } ] }, { "scope_type": "effect", "value": "人物刻画", "candidate": "人物刻画", "link": "新建", "score": 0.8592, "top": [ { "name": "形象刻画", "score": 0.8592, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画" }, { "name": "行为刻画", "score": 0.8207, "path": "/表达/形象塑造/行为刻画" }, { "name": "人物引入", "score": 0.6936, "path": "/表达/形象塑造/人物引入" } ] }, { "scope_type": "intent", "value": "塑造人物", "candidate": "塑造人物", "link": "新建", "score": 0.5264, "top": [ { "name": "事实呈现", "score": 0.5264, "path": "/信息传递/事实呈现" }, { "name": "行为引导", "score": 0.5222, "path": "/行为引导" }, { "name": "解读", "score": 0.5002, "path": "/信息传递/知识传递/解读" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "故事冲突的四种典型类型", "业务阶段": [ "脚本" ], "出处": [ "图4", "卡片4" ], "概要": "描述了人物在故事中发展演变时冲突表现的不同形态。", "kind": "子集", "维度拆分规则": "人物发展的可见性与逻辑稳定性", "body": [ { "item_name": "静态冲突", "item_desc": "人物没有可见的发展,通常是原地打转。可用于表现停滞不前的状态。", "作用域": [] }, { "item_name": "跳跃冲突", "item_desc": "强迫人物做出不符合本性的行动。通常用于逻辑不够严密或突兀转折的场景。", "作用域": [] }, { "item_name": "缓慢升级冲突", "item_desc": "由人物共同结果产生的自然升级,是故事发展的理想形态。", "作用域": [] }, { "item_name": "预示冲突", "item_desc": "即张力,是对未来的冲突的允诺,用于制造悬念和期待感。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "故事冲突", "candidate": "故事冲突", "link": "新建", "score": 0.7546, "top": [ { "name": "冲突对抗", "score": 0.7546, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.7088, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "人物故事", "score": 0.6639, "path": "/理念/事件/社会事件/人物故事" } ] }, { "scope_type": "substance", "value": "剧情张力", "candidate": "剧情张力", "link": "新建", "score": 0.5856, "top": [ { "name": "场景氛围", "score": 0.5856, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" }, { "name": "戏剧演出", "score": 0.5508, "path": "/表象/视觉/行为/表演行为/综艺表演/戏剧演出" }, { "name": "冲突对抗", "score": 0.5473, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" } ] }, { "scope_type": "form", "value": "分类框架", "candidate": "分类框架", "link": "新建", "score": 0.7591, "top": [ { "name": "框架类型", "score": 0.7591, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排/框架类型" }, { "name": "规范框架", "score": 0.7453, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构/规范框架" }, { "name": "架构", "score": 0.6224, "path": "/架构" } ] }, { "scope_type": "effect", "value": "节奏控制", "candidate": "节奏控制", "link": "新建", "score": 0.7357, "top": [ { "name": "推进节奏", "score": 0.7357, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.5636, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "叙事推进", "score": 0.5523, "path": "/结构/叙事推进" } ] }, { "scope_type": "effect", "value": "悬念设置", "candidate": "悬念设置", "link": "复用", "score": 1.0, "top": [ { "name": "悬念设置", "score": 1.0, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "情感铺垫", "score": 0.6462, "path": "/结构/叙事推进/铺垫准备/情感铺垫" }, { "name": "设定铺垫", "score": 0.6262, "path": "/结构/叙事推进/铺垫准备/设定铺垫" } ] }, { "scope_type": "feeling", "value": "期待感", "candidate": "期待感", "link": "新建", "score": 0.7309, "top": [ { "name": "悬念期待", "score": 0.7309, "path": "/认知/好奇/悬念期待" }, { "name": "美感", "score": 0.595, "path": "/情感/美感" }, { "name": "情感", "score": 0.5686, "path": "/情感" } ] }, { "scope_type": "intent", "value": "打磨剧情", "candidate": "打磨剧情", "link": "新建", "score": 0.4952, "top": [ { "name": "科普", "score": 0.4952, "path": "/信息传递/知识传递/科普" }, { "name": "事实呈现", "score": 0.4838, "path": "/信息传递/事实呈现" }, { "name": "解读", "score": 0.4823, "path": "/信息传递/知识传递/解读" } ] } ] }, { "id": "k4", "type": "why", "role": "主", "parent": null, "title": "主使人物与对立人物的势均力敌原理", "业务阶段": [ "脚本" ], "出处": [ "图3", "卡片3", "卡片5" ], "概要": "揭示了戏剧冲突持续升级的根本逻辑在于人物意志的碰撞。", "主张": "主使人物必须由强烈动机驱动,并与同样强大的对立人物产生意志冲突,才能将斗争进行到底。", "支撑": [ { "小标题": "冲突的基础机制", "形式": "为什么", "内容": "冲突的基础形式是『攻击—反击』,若一方过弱则冲突会迅速崩塌,只有势均力敌才能不断升级直至高潮。" }, { "小标题": "创作中的取舍", "形式": "取舍", "内容": "在设定反派或对立力量时,不可为了衬托主角而将其削弱,必须赋予对立人物能与主角抗衡的毅力和动机,否则故事张力会断裂。" } ], "作用域": [ { "scope_type": "substance", "value": "人物意志碰撞", "candidate": "人物意志碰撞", "link": "新建", "score": 0.6262, "top": [ { "name": "人物故事", "score": 0.6262, "path": "/理念/事件/社会事件/人物故事" }, { "name": "冲突对抗", "score": 0.6258, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "人物", "score": 0.6217, "path": "/表象/视觉/实体/人物" } ] }, { "scope_type": "substance", "value": "主使人物与对立人物", "candidate": "主使人物与对立人物", "link": "新建", "score": 0.6243, "top": [ { "name": "对立关系", "score": 0.6243, "path": "/理念/知识/思想/概念范畴/关系结构/对立关系" }, { "name": "人物形象", "score": 0.5793, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物", "score": 0.5714, "path": "/表象/视觉/实体/人物" } ] }, { "scope_type": "form", "value": "攻击-反击模式", "candidate": "攻击-反击模式", "link": "新建", "score": 0.6594, "top": [ { "name": "激进攻击", "score": 0.6594, "path": "/架构/修辞/语调风格/强硬对抗/激进攻击" }, { "name": "反击话术", "score": 0.6423, "path": "/架构/策略/认知引导/话语影响/话术策略/反击话术" }, { "name": "行为对抗", "score": 0.607, "path": "/架构/叙事/叙事技法/戏剧张力/冲突/行为对抗" } ] }, { "scope_type": "effect", "value": "势均力敌", "candidate": "势均力敌", "link": "新建", "score": 0.5233, "top": [ { "name": "矛盾冲突", "score": 0.5233, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "情感张力", "score": 0.5225, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "维度对比", "score": 0.5134, "path": "/表达/论证说理/分析论证/对比反差/维度对比" } ] }, { "scope_type": "effect", "value": "冲突升级", "candidate": "冲突升级", "link": "新建", "score": 0.7209, "top": [ { "name": "矛盾冲突", "score": 0.7209, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "层次跃升", "score": 0.5661, "path": "/表达/论证说理/提炼升华/升华深化/层次跃升" }, { "name": "情感张力", "score": 0.5521, "path": "/表达/论证说理/分析论证/对比反差/情感张力" } ] }, { "scope_type": "feeling", "value": "紧迫感", "candidate": "紧迫感", "link": "新建", "score": 0.5836, "top": [ { "name": "美感", "score": 0.5836, "path": "/情感/美感" }, { "name": "情感", "score": 0.5629, "path": "/情感" }, { "name": "同感", "score": 0.5591, "path": "/情感/同感" } ] }, { "scope_type": "intent", "value": "强化冲突", "candidate": "强化冲突", "link": "新建", "score": 0.5168, "top": [ { "name": "情感联结", "score": 0.5168, "path": "/情感联结" }, { "name": "关系维护", "score": 0.5041, "path": "/情感联结/关系维护" }, { "name": "裂变", "score": 0.5013, "path": "/行为引导/裂变" } ] } ] }, { "id": "k5", "type": "what", "role": "主", "parent": null, "title": "剧本结构的核心要素清单", "业务阶段": [ "脚本" ], "出处": [ "图6", "卡片6" ], "概要": "剧本或场景中必须包含的关键结构节点。", "kind": "序列", "维度拆分规则": null, "body": [ { "item_name": "切入点", "item_desc": "引发连串事件的决定点。", "作用域": [] }, { "item_name": "过渡", "item_desc": "使人物转变状态的小冲突。", "作用域": [] }, { "item_name": "危机", "item_desc": "即将发生决定性变化的转折点。", "作用域": [] }, { "item_name": "高潮", "item_desc": "冲突爆发的最顶点。", "作用域": [] }, { "item_name": "结局", "item_desc": "冲突解决后的收尾。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "剧本结构", "candidate": "剧本结构", "link": "新建", "score": 0.6714, "top": [ { "name": "社会结构", "score": 0.6714, "path": "/理念/知识/社会知识/社会结构" }, { "name": "关系结构", "score": 0.6121, "path": "/理念/知识/思想/概念范畴/关系结构" }, { "name": "构图", "score": 0.5911, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "substance", "value": "关键转转点", "candidate": "关键转转点", "link": "新建", "score": 0.5872, "top": [ { "name": "特殊时点", "score": 0.5872, "path": "/表象/视觉/时间/时段/特殊时点" }, { "name": "战略要地", "score": 0.5645, "path": "/理念/知识/政治/国际政治/地缘政治/战略要地" }, { "name": "痛点问题", "score": 0.562, "path": "/理念/知识/商业/产品服务/痛点问题" } ] }, { "scope_type": "form", "value": "线性叙事结构", "candidate": "线性叙事结构", "link": "新建", "score": 0.7875, "top": [ { "name": "叙事逻辑", "score": 0.7875, "path": "/架构/逻辑/叙事逻辑" }, { "name": "叙事手法", "score": 0.7553, "path": "/呈现/听觉/语音/表达形式/风格化解说/叙事手法" }, { "name": "叙事视角", "score": 0.725, "path": "/架构/叙事/叙事视角" } ] }, { "scope_type": "effect", "value": "环节衔接", "candidate": "环节衔接", "link": "新建", "score": 0.5998, "top": [ { "name": "逻辑顺接", "score": 0.5998, "path": "/结构/叙事推进/承接转换/逻辑顺接" }, { "name": "层次递进", "score": 0.5701, "path": "/结构/叙事推进/承接转换/层次递进" }, { "name": "平滑过渡", "score": 0.569, "path": "/结构/叙事推进/承接转换/逻辑顺接/平滑过渡" } ] }, { "scope_type": "effect", "value": "剧情收口", "candidate": "剧情收口", "link": "新建", "score": 0.6358, "top": [ { "name": "闭环收束", "score": 0.6358, "path": "/结构/叙事推进/收束归纳/闭环收束" }, { "name": "情感收束", "score": 0.6188, "path": "/结构/叙事推进/收束归纳/情感收束" }, { "name": "叙事闭合", "score": 0.6159, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" } ] }, { "scope_type": "intent", "value": "搭建框架", "candidate": "搭建框架", "link": "新建", "score": 0.4404, "top": [ { "name": "行为引导", "score": 0.4404, "path": "/行为引导" }, { "name": "事实呈现", "score": 0.4381, "path": "/信息传递/事实呈现" }, { "name": "引流", "score": 0.436, "path": "/行为引导/传播/引流" } ] } ] } ] }, { "post_id": "680659e8000000001a007a11", "source_id": "xhs_680659e8000000001a007a11", "title": "故事设计原理拆解学习", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" ] }, "cards": [ { "index": 1, "content": "故事五部分构成:激励事件、进展纠葛、危机、高潮、结局。讲解了激励事件的定义(打破平衡)、设计方式(随机或有因)、定位(讲述过程的前四分之一)及功能(大钩子、预示危机)。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp" }, { "index": 2, "content": "激励事件的功能:打破平衡、激发恢复平衡欲望、开启求索之路。构思模式:在最好与最坏之间循环。进展纠葛涵盖纠葛(为人物制造磨难)与冲突原则(内心、个人、外部社会三个层面)。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp" }, { "index": 3, "content": "冲突原则强调无冲突不发展;讲解故事宏观结构——幕设计。标准三幕故事要求四个重大场景:激励事件及三幕各自的高潮。区分了主情节与次情节不同的时间占比及节点位置。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp" }, { "index": 4, "content": "场景设计:节拍构成场景。场景设计关注四部分:转折点(惊奇、好奇、新方向)、伏笔/分晓(知识的层层铺垫与传达)、情感动力和选择。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp" }, { "index": 5, "content": "情感转变:核心情感分为快感与痛感。强调回报递减定理(避免连续重复情感),通过价值转变打动情感。区分了情感(短期体验)、感情(长期背景情绪)与基调(影片文本特性带来的持久心理反应)。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp" }, { "index": 6, "content": "选择的性质:真正的选择是两难之择,包括不可调和的两善取其一,或两恶取其轻。提出了构建选择的三方框架(复合连锁关系),避免简单的二元对立,使材料更丰富。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp" }, { "index": 7, "content": "场景分析的五步程序:第一步确定冲突(场景目标与对抗力量);第二步标注开篇价值;第三步将场景分解为节拍(动作/反应交流);第四步标注结尾价值并与对比;第五步概述节拍并标注转折点(期望与结果不一致的瞬间)。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp" }, { "index": 8, "content": "危机设计:危机是指终极决定,是故事必备场景,必须是真正的两难之境。此时主人公的意志力得到最严峻考验,决定了深层性格。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp" }, { "index": 9, "content": "高潮与结局:高潮位置取决于动作长度,必须具有巨大的价值剧变以打动观众。结局用于完成次情节、展示影响及表示对观众的尊重,创造“壮观场面和真理”融为一体的效果。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "场景分析五步程序", "purpose": "通过五个步骤分析并标注场景的转折点与价值变化", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "待分析的场景素材", "directive": "确定冲突。明确场景中人物的具体目标以及阻碍目标的对抗力量是什么。", "output": "场景核心冲突定义", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "确定冲突", "作用域": [ { "scope_type": "substance", "value": "冲突", "candidate": "冲突", "link": "新建", "score": 0.8435, "top": [ { "name": "冲突对抗", "score": 0.8435, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.7917, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.6905, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "substance", "value": "人物目标", "candidate": "人物目标", "link": "新建", "score": 0.7195, "top": [ { "name": "人物", "score": 0.7195, "path": "/表象/视觉/实体/人物" }, { "name": "人物形象", "score": 0.6955, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物特征", "score": 0.6954, "path": "/表象/视觉/实体/人物/人物特征" } ] }, { "scope_type": "effect", "value": "对抗力量", "candidate": "对抗力量", "link": "新建", "score": 0.5449, "top": [ { "name": "维度对比", "score": 0.5449, "path": "/表达/论证说理/分析论证/对比反差/维度对比" }, { "name": "矛盾冲突", "score": 0.5376, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "情感张力", "score": 0.5091, "path": "/表达/论证说理/分析论证/对比反差/情感张力" } ] }, { "scope_type": "intent", "value": "分析", "candidate": "分析", "link": "复用", "score": 1.0, "top": [ { "name": "分析", "score": 1.0, "path": "/信息传递/知识传递/分析" }, { "name": "解读", "score": 0.6486, "path": "/信息传递/知识传递/解读" }, { "name": "批判", "score": 0.5374, "path": "/情感联结/情感抒发/批判" } ] } ] }, { "id": "s2", "input": "← s1 的场景核心冲突定义", "directive": "标注开篇价值。确定场景开始时处于什么价值状态(如成功/失败、快感/痛感)。", "output": "场景开篇价值状态", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "能量标注", "作用域": [ { "scope_type": "substance", "value": "价值状态", "candidate": "价值状态", "link": "新建", "score": 0.7285, "top": [ { "name": "价值导向", "score": 0.7285, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值观念", "score": 0.7272, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" }, { "name": "价值象征", "score": 0.7102, "path": "/理念/知识/思想/概念范畴/价值象征" } ] }, { "scope_type": "effect", "value": "开篇价值", "candidate": "开篇价值", "link": "新建", "score": 0.7179, "top": [ { "name": "开篇引入", "score": 0.7179, "path": "/结构/叙事推进/开篇引入" }, { "name": "视觉开篇", "score": 0.7003, "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇" }, { "name": "直述开篇", "score": 0.6657, "path": "/结构/叙事推进/开篇引入/直述开篇" } ] }, { "scope_type": "intent", "value": "评价", "candidate": "评价", "link": "新建", "score": 0.6058, "top": [ { "name": "分析", "score": 0.6058, "path": "/信息传递/知识传递/分析" }, { "name": "批判", "score": 0.6027, "path": "/情感联结/情感抒发/批判" }, { "name": "解读", "score": 0.5846, "path": "/信息传递/知识传递/解读" } ] } ] }, { "id": "s3", "input": "← s2 的场景开篇价值状态及其对应的冲突点", "directive": "将场景分解为节拍。分析人物之间的动作与反应交流,观察能量的细微流动。", "output": "场景节拍清单", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "分解节拍", "作用域": [ { "scope_type": "substance", "value": "节拍", "candidate": "节拍", "link": "新建", "score": 0.6282, "top": [ { "name": "音乐", "score": 0.6282, "path": "/表象/声音/音乐" }, { "name": "歌曲", "score": 0.6245, "path": "/表象/声音/音乐/歌曲" }, { "name": "配乐", "score": 0.6182, "path": "/表象/声音/音乐/配乐" } ] }, { "scope_type": "substance", "value": "能量流动", "candidate": "能量流动", "link": "新建", "score": 0.6022, "top": [ { "name": "能源电力", "score": 0.6022, "path": "/理念/知识/商业/前沿技术/能源电力" }, { "name": "能源安全", "score": 0.5682, "path": "/理念/知识/政治/军事安全/能源安全" }, { "name": "能源燃料", "score": 0.5627, "path": "/表象/视觉/实体/物品/能源燃料" } ] }, { "scope_type": "form", "value": "分解结构", "candidate": "分解结构", "link": "新建", "score": 0.6877, "top": [ { "name": "分段结构", "score": 0.6877, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "对话结构", "score": 0.6585, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "结构梳理", "score": 0.6442, "path": "/架构/逻辑/信息编排逻辑/归纳论证/归纳提炼/结构梳理" } ] }, { "scope_type": "effect", "value": "互动分析", "candidate": "互动分析", "link": "新建", "score": 0.7333, "top": [ { "name": "互动引导", "score": 0.7333, "path": "/表达/互动引导" }, { "name": "分析解构", "score": 0.6573, "path": "/表达/信息传达/传达深度/详细说明/分析解构" }, { "name": "参与互动", "score": 0.6559, "path": "/表达/互动引导/行动引导/参与互动" } ] }, { "scope_type": "intent", "value": "拆解", "candidate": "拆解", "link": "新建", "score": 0.5957, "top": [ { "name": "解读", "score": 0.5957, "path": "/信息传递/知识传递/解读" }, { "name": "揭露", "score": 0.5356, "path": "/信息传递/事实呈现/揭露" }, { "name": "分析", "score": 0.5333, "path": "/信息传递/知识传递/分析" } ] } ] }, { "id": "s4", "input": "← s3 的场景节拍清单", "directive": "标注结尾价值并与对比。观察场景结束时的价值状态,确认是否发生了转变。", "output": "场景价值对比结果", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "能量对比", "作用域": [ { "scope_type": "substance", "value": "价值转变", "candidate": "价值转变", "link": "新建", "score": 0.7388, "top": [ { "name": "价值观念", "score": 0.7388, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" }, { "name": "价值导向", "score": 0.7287, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值观反思", "score": 0.7104, "path": "/理念/现象/社会问题/文化精神/价值观反思" } ] }, { "scope_type": "effect", "value": "动态对比", "candidate": "动态对比", "link": "新建", "score": 0.7428, "top": [ { "name": "对比反差", "score": 0.7428, "path": "/表达/论证说理/分析论证/对比反差" }, { "name": "维度对比", "score": 0.7097, "path": "/表达/论证说理/分析论证/对比反差/维度对比" }, { "name": "对比衬托", "score": 0.6973, "path": "/表达/信息传达/传达手法/强调突出/对比衬托" } ] }, { "scope_type": "intent", "value": "验证", "candidate": "验证", "link": "新建", "score": 0.4938, "top": [ { "name": "分析", "score": 0.4938, "path": "/信息传递/知识传递/分析" }, { "name": "解读", "score": 0.4878, "path": "/信息传递/知识传递/解读" }, { "name": "科普", "score": 0.4748, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "s5", "input": "← s4 的场景价值对比结果", "directive": "概述节拍并标注转折点。找出期望与结果不一致的那个瞬间,即为转折点。", "output": "场景转折点标注结论", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "标注转折点", "作用域": [ { "scope_type": "substance", "value": "转折点", "candidate": "转折点", "link": "新建", "score": 0.7112, "top": [ { "name": "历史转折", "score": 0.7112, "path": "/理念/知识/历史/历史议题/历史转折" }, { "name": "战略转型", "score": 0.5871, "path": "/理念/知识/商业/运营策略/战略转型" }, { "name": "重大变局", "score": 0.5866, "path": "/理念/事件/政治事件/外交事件/重大变局" } ] }, { "scope_type": "effect", "value": "转变", "candidate": "转变", "link": "新建", "score": 0.7265, "top": [ { "name": "转折变化", "score": 0.7265, "path": "/结构/叙事推进/承接转换/转折变化" }, { "name": "转化呈现", "score": 0.6731, "path": "/表达/信息传达/传达手法/信息呈现/转化呈现" }, { "name": "转化引导", "score": 0.6713, "path": "/表达/互动引导/行动引导/转化引导" } ] }, { "scope_type": "feeling", "value": "意外感", "candidate": "意外感", "link": "新建", "score": 0.7126, "top": [ { "name": "意外反转", "score": 0.7126, "path": "/认知/惊奇/意外反转" }, { "name": "美感", "score": 0.6184, "path": "/情感/美感" }, { "name": "惊奇", "score": 0.603, "path": "/认知/惊奇" } ] }, { "scope_type": "intent", "value": "归纳", "candidate": "归纳", "link": "新建", "score": 0.5779, "top": [ { "name": "分析", "score": 0.5779, "path": "/信息传递/知识传递/分析" }, { "name": "解读", "score": 0.5502, "path": "/信息传递/知识传递/解读" }, { "name": "事实呈现", "score": 0.536, "path": "/信息传递/事实呈现" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "故事的五部分构成", "业务阶段": [ "脚本" ], "出处": [ "卡片1" ], "概要": "故事在叙事弧线上的五个标准组成部分", "kind": "序列", "维度拆分规则": null, "body": [ { "item_name": "激励事件", "item_desc": "打破生活平衡的决定性事件,分为随机或有因两种,通常定位在讲述过程的前四分之一时段内,起到大钩子的功能并预示危机。", "作用域": [] }, { "item_name": "进展纠葛", "item_desc": "通过冲突制造磨难,使故事不断延展。", "作用域": [] }, { "item_name": "危机", "item_desc": "决定深层性格的终极决定,必须包含两难境地,是主人公意志力的最严峻考验。", "作用域": [] }, { "item_name": "高潮", "item_desc": "充满意义并实现巨大的价值剧变,其位置取决于动作的长度。", "作用域": [] }, { "item_name": "结局", "item_desc": "用于解决次情节逻辑、展示影响及创造壮观场面,表示对观众的尊重。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "故事结构", "candidate": "故事结构", "link": "新建", "score": 0.6968, "top": [ { "name": "社会结构", "score": 0.6968, "path": "/理念/知识/社会知识/社会结构" }, { "name": "关系结构", "score": 0.6669, "path": "/理念/知识/思想/概念范畴/关系结构" }, { "name": "历史叙事", "score": 0.6473, "path": "/理念/知识/历史/历史知识形态/历史叙事" } ] }, { "scope_type": "substance", "value": "叙事弧线", "candidate": "叙事弧线", "link": "新建", "score": 0.7116, "top": [ { "name": "历史叙事", "score": 0.7116, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "人物故事", "score": 0.571, "path": "/理念/事件/社会事件/人物故事" }, { "name": "构图", "score": 0.5641, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "form", "value": "五部曲结构", "candidate": "五部曲结构", "link": "新建", "score": 0.6677, "top": [ { "name": "对话结构", "score": 0.6677, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "叙事逻辑", "score": 0.6123, "path": "/架构/逻辑/叙事逻辑" }, { "name": "结构编排", "score": 0.608, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排" } ] }, { "scope_type": "effect", "value": "情节演进", "candidate": "情节演进", "link": "新建", "score": 0.683, "top": [ { "name": "叙事推进", "score": 0.683, "path": "/结构/叙事推进" }, { "name": "叙事推进节点", "score": 0.6539, "path": "/结构/叙事推进/叙事推进节点" }, { "name": "场景描绘", "score": 0.6074, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘" } ] }, { "scope_type": "intent", "value": "创作", "candidate": "创作", "link": "新建", "score": 0.5419, "top": [ { "name": "解读", "score": 0.5419, "path": "/信息传递/知识传递/解读" }, { "name": "批判", "score": 0.5369, "path": "/情感联结/情感抒发/批判" }, { "name": "分享", "score": 0.5349, "path": "/信息传递/信息扩散/分享" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "冲突的三个维度层面", "业务阶段": [ "脚本" ], "出处": [ "卡片2" ], "概要": "制造故事纠葛时可以切入的三个冲突源", "kind": "子集", "维度拆分规则": "冲突发生的范围层次", "body": [ { "item_name": "内心冲突", "item_desc": "人物自我意识内部的斗争。适合用于需要深度挖掘人物性格和情感波动的场景。", "作用域": [] }, { "item_name": "个人冲突", "item_desc": "人与人之间直接的关系冲突。适合用于展现角色关系张力和情感纠葛。", "作用域": [] }, { "item_name": "外部社会冲突", "item_desc": "人与外部外界、社会环境、制度或自然力量的对抗。适合用于提升故事宏大感和压力感。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "冲突源", "candidate": "冲突源", "link": "新建", "score": 0.6798, "top": [ { "name": "冲突对抗", "score": 0.6798, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6442, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.63, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "substance", "value": "社会环境", "candidate": "社会环境", "link": "新建", "score": 0.7304, "top": [ { "name": "社会结构", "score": 0.7304, "path": "/理念/知识/社会知识/社会结构" }, { "name": "社会问题", "score": 0.7108, "path": "/理念/现象/社会问题" }, { "name": "社会观念", "score": 0.7092, "path": "/理念/观念/社会观念" } ] }, { "scope_type": "form", "value": "多维冲突架构", "candidate": "多维冲突架构", "link": "新建", "score": 0.6652, "top": [ { "name": "架构", "score": 0.6652, "path": "/架构" }, { "name": "价值冲突", "score": 0.6593, "path": "/架构/叙事/叙事技法/戏剧张力/冲突/价值冲突" }, { "name": "冲突对立", "score": 0.6583, "path": "/架构/修辞/语调风格/强硬对抗/冲突对立" } ] }, { "scope_type": "effect", "value": "张力塑造", "candidate": "张力塑造", "link": "新建", "score": 0.7359, "top": [ { "name": "情感张力", "score": 0.7359, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "形象塑造", "score": 0.676, "path": "/表达/形象塑造" }, { "name": "氛围营造", "score": 0.5813, "path": "/表达/氛围营造" } ] }, { "scope_type": "feeling", "value": "压力感", "candidate": "压力感", "link": "新建", "score": 0.5883, "top": [ { "name": "情感", "score": 0.5883, "path": "/情感" }, { "name": "美感", "score": 0.5855, "path": "/情感/美感" }, { "name": "同感", "score": 0.5777, "path": "/情感/同感" } ] }, { "scope_type": "intent", "value": "设计", "candidate": "设计", "link": "新建", "score": 0.503, "top": [ { "name": "分析", "score": 0.503, "path": "/信息传递/知识传递/分析" }, { "name": "教学", "score": 0.5011, "path": "/信息传递/知识传递/教学" }, { "name": "解读", "score": 0.4848, "path": "/信息传递/知识传递/解读" } ] } ] }, { "id": "k4", "type": "what", "role": "主", "parent": null, "title": "场景设计的四要素", "业务阶段": [ "脚本" ], "出处": [ "卡片4" ], "概要": "设计一个具体场景时需要关注的核心维度", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "转折点", "item_desc": "通过惊奇、好奇、指向新方向来打破预期。", "作用域": [] }, { "item_name": "伏笔/分晓", "item_desc": "知识的层层铺垫与传达,让观众在后期获得认知闭环。", "作用域": [] }, { "item_name": "情感动力", "item_desc": "通过快感与痛感的价值转变来驱动观众体验。", "作用域": [] }, { "item_name": "选择", "item_desc": "展现人物性质的核心瞬间,通常为两难之择。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "转折点", "candidate": "转折点", "link": "新建", "score": 0.7112, "top": [ { "name": "历史转折", "score": 0.7112, "path": "/理念/知识/历史/历史议题/历史转折" }, { "name": "战略转型", "score": 0.5871, "path": "/理念/知识/商业/运营策略/战略转型" }, { "name": "重大变局", "score": 0.5866, "path": "/理念/事件/政治事件/外交事件/重大变局" } ] }, { "scope_type": "substance", "value": "伏笔", "candidate": "伏笔", "link": "新建", "score": 0.5537, "top": [ { "name": "正文", "score": 0.5537, "path": "/表象/视觉/符号/文字符号/正文" }, { "name": "标题", "score": 0.5509, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "表象", "score": 0.548, "path": "/表象" } ] }, { "scope_type": "effect", "value": "认知闭环", "candidate": "认知闭环", "link": "新建", "score": 0.7406, "top": [ { "name": "闭环收束", "score": 0.7406, "path": "/结构/叙事推进/收束归纳/闭环收束" }, { "name": "叙事闭合", "score": 0.6672, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "逻辑自洽", "score": 0.6334, "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽" } ] }, { "scope_type": "effect", "value": "情感驱动", "candidate": "情感驱动", "link": "新建", "score": 0.744, "top": [ { "name": "情感动员", "score": 0.744, "path": "/表达/互动引导/情感连接/情感动员" }, { "name": "情感连接", "score": 0.7262, "path": "/表达/互动引导/情感连接" }, { "name": "情感强化", "score": 0.7191, "path": "/表达/信息传达/传达手法/强调突出/情感强化" } ] }, { "scope_type": "feeling", "value": "惊奇感", "candidate": "惊奇感", "link": "新建", "score": 0.8372, "top": [ { "name": "惊奇", "score": 0.8372, "path": "/认知/惊奇" }, { "name": "美感", "score": 0.6186, "path": "/情感/美感" }, { "name": "悬念期待", "score": 0.5879, "path": "/认知/好奇/悬念期待" } ] }, { "scope_type": "intent", "value": "设计", "candidate": "设计", "link": "新建", "score": 0.503, "top": [ { "name": "分析", "score": 0.503, "path": "/信息传递/知识传递/分析" }, { "name": "教学", "score": 0.5011, "path": "/信息传递/知识传递/教学" }, { "name": "解读", "score": 0.4848, "path": "/信息传递/知识传递/解读" } ] } ] }, { "id": "k5", "type": "why", "role": "主", "parent": null, "title": "两难之择原理", "业务阶段": [ "脚本" ], "出处": [ "卡片6", "卡片8" ], "主张": "真正的选择必须是两难之择,而非简单的二元对立。", "支撑": [ { "小标题": "为什么两难之择更具深度", "形式": "为什么", "内容": "两难之择包括『不可调和的两善取其一』或『两恶取其轻』。这种设计能避免简单的道德说教,使材料更丰富,并能在主人公意志力最严峻考验时决定其深层性格。" }, { "小标题": "创作取舍含义", "形式": "取舍", "内容": "在设计关键选择时,应避免『好vs坏』这类无悬念的选择,应通过构建三方框架创造复合连锁关系;危机节点必须强制主人公在两个同等价值的目标间做痛苦权衡。" } ], "作用域": [ { "scope_type": "substance", "value": "两难之择", "candidate": "两难之择", "link": "新建", "score": 0.6224, "top": [ { "name": "苦难困境", "score": 0.6224, "path": "/理念/现象/生活状态/个人境遇/身心状态/苦难困境" }, { "name": "困境生存", "score": 0.5972, "path": "/理念/现象/生活状态/困境生存" }, { "name": "博弈策略", "score": 0.5649, "path": "/理念/知识/政治/国际政治/国际博弈/博弈策略" } ] }, { "scope_type": "substance", "value": "深层性格", "candidate": "深层性格", "link": "新建", "score": 0.5917, "top": [ { "name": "人际情感", "score": 0.5917, "path": "/理念/情感/人际情感" }, { "name": "心理认知", "score": 0.5716, "path": "/理念/知识/身心科学/心理认知" }, { "name": "内省沉思", "score": 0.5695, "path": "/表象/视觉/画面/后期/情绪意境/内省沉思" } ] }, { "scope_type": "effect", "value": "意志力考验", "candidate": "意志力考验", "link": "新建", "score": 0.7098, "top": [ { "name": "意志坚韧", "score": 0.7098, "path": "/表达/形象塑造/品质体现/意志坚韧" }, { "name": "情感张力", "score": 0.5375, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "动机激发", "score": 0.5138, "path": "/表达/信息传达/传达手法/强调突出/动机激发" } ] }, { "scope_type": "effect", "value": "悬念设置", "candidate": "悬念设置", "link": "复用", "score": 0.9985, "top": [ { "name": "悬念设置", "score": 0.9985, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "情感铺垫", "score": 0.6473, "path": "/结构/叙事推进/铺垫准备/情感铺垫" }, { "name": "设定铺垫", "score": 0.6249, "path": "/结构/叙事推进/铺垫准备/设定铺垫" } ] }, { "scope_type": "feeling", "value": "挣扎感", "candidate": "挣扎感", "link": "新建", "score": 0.518, "top": [ { "name": "同感", "score": 0.518, "path": "/情感/同感" }, { "name": "美感", "score": 0.5107, "path": "/情感/美感" }, { "name": "共情", "score": 0.4976, "path": "/情感/共情" } ] }, { "scope_type": "intent", "value": "升华", "candidate": "升华", "link": "新建", "score": 0.5498, "top": [ { "name": "裂变", "score": 0.5498, "path": "/行为引导/裂变" }, { "name": "科普", "score": 0.5296, "path": "/信息传递/知识传递/科普" }, { "name": "情感抒发", "score": 0.4993, "path": "/情感联结/情感抒发" } ] } ] }, { "id": "k6", "type": "why", "role": "主", "parent": null, "title": "情感转变的回报递减定理", "业务阶段": [ "脚本" ], "出处": [ "卡片5" ], "主张": "必须通过价值转变打动情感,避免连续重复同类情感。", "支撑": [ { "小标题": "回报递减机制", "形式": "为什么", "内容": "观众对同一种情感的刺激会产生疲劳,连续的快感或连续的痛感会导致冲击力不断减弱。" }, { "小标题": "创作取舍含义", "形式": "取舍", "内容": "创作时必须在快感与痛感之间进行交替价值转变。在一系列场景中,如果前一个场景是正向情绪结尾,后一个场景应考虑转向负向,以确保持续的情感拉力。" } ], "作用域": [ { "scope_type": "substance", "value": "价值对立", "candidate": "价值对立", "link": "新建", "score": 0.7849, "top": [ { "name": "对立关系", "score": 0.7849, "path": "/理念/知识/思想/概念范畴/关系结构/对立关系" }, { "name": "价值取向", "score": 0.7541, "path": "/理念/观念/个人观念/处世智慧/价值取向" }, { "name": "价值思辨", "score": 0.7347, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨" } ] }, { "scope_type": "substance", "value": "情感曲线", "candidate": "情感曲线", "link": "新建", "score": 0.7055, "top": [ { "name": "情感", "score": 0.7055, "path": "/理念/情感" }, { "name": "情绪情感", "score": 0.6803, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" }, { "name": "情感体验", "score": 0.6597, "path": "/理念/观念/个人观念/人生感悟/内心感受/情感体验" } ] }, { "scope_type": "form", "value": "交替结构", "candidate": "交替结构", "link": "新建", "score": 0.6859, "top": [ { "name": "分段结构", "score": 0.6859, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "并列结构", "score": 0.6671, "path": "/架构/叙事/叙事技法/对照叙事/并列结构" }, { "name": "结构变体", "score": 0.6495, "path": "/架构/修辞/修辞意象/句式辞格/排比句式/结构变体" } ] }, { "scope_type": "effect", "value": "节奏控制", "candidate": "节奏控制", "link": "新建", "score": 0.7325, "top": [ { "name": "推进节奏", "score": 0.7325, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.5629, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "叙事推进", "score": 0.5489, "path": "/结构/叙事推进" } ] }, { "scope_type": "effect", "value": "情感拉力", "candidate": "情感拉力", "link": "新建", "score": 0.8131, "top": [ { "name": "情感张力", "score": 0.8131, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "情感连接", "score": 0.7382, "path": "/表达/互动引导/情感连接" }, { "name": "情感共鸣", "score": 0.7234, "path": "/表达/互动引导/情感连接/情感共鸣" } ] }, { "scope_type": "intent", "value": "调控", "candidate": "调控", "link": "新建", "score": 0.5132, "top": [ { "name": "解读", "score": 0.5132, "path": "/信息传递/知识传递/解读" }, { "name": "信息传递", "score": 0.498, "path": "/信息传递" }, { "name": "科普", "score": 0.4777, "path": "/信息传递/知识传递/科普" } ] } ] } ] }, { "post_id": "67e4bdf50000000006028a59", "source_id": "xhs_67e4bdf50000000006028a59", "title": "只要学会这几样,写短视频脚本真的不难❗️", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" ] }, "cards": [ { "index": 1, "content": "视频脚本创作步骤:1. 确定选题(明确主题);2. 搭建框架(确定人物、场景、事件);3. 细节完善(镜号、拍摄场景、画面内容、拍摄技巧包含景别/角度/构图/运镜、字幕、音乐音效、时长控制)。其中时长笔记:长视频建议10~15秒快展重点,短视频3~5秒快速呈现主题。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp" }, { "index": 2, "content": "风格脚本要素与构思:包括标题、视频画面描述、视频文案(含旁白与注释)、景别(远/全/中/近/特)、角度变化、时长。脚本构思三步骤提供内容策略:开门见山点名主题/提出疑问戳痛点;提出方法/讲述故事/握出观点/介绍产品;抛出问题互动/总结升华/引出下期。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp" }, { "index": 3, "content": "脚本创作公式与结构:\n1. vlog脚本公式:引起共鸣(人物+状态+情感宣泄)、引发好奇(描述时间/观点+留悬念)、引发互动(主题+情景+问句)、干货输出(情景+怎么做+事件)、综合热点(热点话题+新颖角度)。\n2. 脚本三要素:开头噱头、中间论述、结尾总结。\n3. 黄金结构:引子(视觉冲击/创意起手)、内容主题(有起伏的故事线/平衡艺术/节奏把握/信息量)、结尾(印象点/情感共鸣/行动指令)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp" }, { "index": 4, "content": "常用构图方法清单:水平线构图(稳定宽广)、对角线构图(动感吸引注意力)、中心构图(主体突出清晰)、框式构图(引导关注/神秘感/窥视感)、九宫格构图(利用交叉点排列主体)、三分法构图(化繁为简)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "短视频脚本创作标准工序", "purpose": "制作一份细节完善的短视频脚本", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "创作意图", "directive": "确定选题,明确视频的核心主题。", "output": "明确的主题选题", "出处": [ "卡片1" ], "创作阶段": "定向", "动作": "确定选题", "作用域": [ { "scope_type": "substance", "value": "选题方向", "candidate": "选题方向", "link": "新建", "score": 0.5839, "top": [ { "name": "价值取向", "score": 0.5839, "path": "/理念/观念/个人观念/处世智慧/价值取向" }, { "name": "学科领域", "score": 0.5814, "path": "/理念/知识/思想/学科领域" }, { "name": "行业研究", "score": 0.5712, "path": "/理念/知识/商业/行业分析/行业研究" } ] }, { "scope_type": "substance", "value": "核心主题", "candidate": "核心主题", "link": "新建", "score": 0.6523, "top": [ { "name": "色彩主题", "score": 0.6523, "path": "/表象/视觉/画面/色彩/色彩主题" }, { "name": "基础概念", "score": 0.5699, "path": "/理念/知识/公共管理/补贴福利/补贴制度/基础概念" }, { "name": "标题", "score": 0.5593, "path": "/表象/视觉/符号/文字符号/标题" } ] }, { "scope_type": "effect", "value": "目标", "candidate": "目标", "link": "新建", "score": 0.5544, "top": [ { "name": "解决方案", "score": 0.5544, "path": "/表达/论证说理/解决方案" }, { "name": "行动引导", "score": 0.5363, "path": "/表达/互动引导/行动引导" }, { "name": "动机激发", "score": 0.5138, "path": "/表达/信息传达/传达手法/强调突出/动机激发" } ] }, { "scope_type": "intent", "value": "确定选题", "candidate": "确定选题", "link": "新建", "score": 0.4449, "top": [ { "name": "科普", "score": 0.4449, "path": "/信息传递/知识传递/科普" }, { "name": "事实呈现", "score": 0.4255, "path": "/信息传递/事实呈现" }, { "name": "分析", "score": 0.4208, "path": "/信息传递/知识传递/分析" } ] } ] }, { "id": "s2", "input": "← s1 的明确的主题选题", "directive": "搭建框架,确定人物、场景、具体事件。 例:『设定拍摄的主要角色与发生地点』", "output": "脚本初步框架", "出处": [ "卡片1" ], "创作阶段": "构思", "动作": "搭建框架", "作用域": [ { "scope_type": "substance", "value": "叙事框架", "candidate": "叙事框架", "link": "新建", "score": 0.7199, "top": [ { "name": "历史叙事", "score": 0.7199, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "概念范畴", "score": 0.6052, "path": "/理念/知识/思想/概念范畴" }, { "name": "构图", "score": 0.5814, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "substance", "value": "人物场景设定", "candidate": "人物场景设定", "link": "新建", "score": 0.7012, "top": [ { "name": "场景形象", "score": 0.7012, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "场景氛围", "score": 0.6741, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" }, { "name": "人物形象", "score": 0.6545, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" } ] }, { "scope_type": "form", "value": "结构化大纲", "candidate": "结构化大纲", "link": "新建", "score": 0.6797, "top": [ { "name": "对话结构", "score": 0.6797, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "结构编排", "score": 0.672, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排" }, { "name": "结构编排", "score": 0.672, "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排" } ] }, { "scope_type": "effect", "value": "框架", "candidate": "框架", "link": "新建", "score": 0.6456, "top": [ { "name": "结构", "score": 0.6456, "path": "/结构" }, { "name": "结构导航", "score": 0.5736, "path": "/结构/叙事推进/开篇引入/直述开篇/结构导航" }, { "name": "结构模式", "score": 0.5734, "path": "/结构/结构模式" } ] }, { "scope_type": "intent", "value": "规划逻辑", "candidate": "规划逻辑", "link": "新建", "score": 0.48, "top": [ { "name": "行为引导", "score": 0.48, "path": "/行为引导" }, { "name": "分析", "score": 0.4798, "path": "/信息传递/知识传递/分析" }, { "name": "事实呈现", "score": 0.4764, "path": "/信息传递/事实呈现" } ] } ] }, { "id": "s3", "input": "← s2 的脚本初步框架", "directive": "进行细节完善,逐项细化镜号、拍摄场景、画面内容、拍摄技巧(景别/角度/构图/运镜)、字幕、音乐音效及时长控制。注:长视频建议10~15秒快展重点,短视频3~5秒快速呈现主题。", "output": "细节完善的执行脚本", "出处": [ "卡片1" ], "创作阶段": "成文", "动作": "细节完善", "作用域": [ { "scope_type": "substance", "value": "分镜头脚本", "candidate": "分镜头脚本", "link": "新建", "score": 0.5804, "top": [ { "name": "场景氛围", "score": 0.5804, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" }, { "name": "场景形象", "score": 0.5762, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "镜头", "score": 0.5748, "path": "/表象/视觉/画面/镜头" } ] }, { "scope_type": "substance", "value": "视听语言", "candidate": "视听语言", "link": "新建", "score": 0.624, "top": [ { "name": "影视对白", "score": 0.624, "path": "/表象/视觉/符号/文字符号/正文/影视对白" }, { "name": "语言文字", "score": 0.5978, "path": "/理念/知识/文化/语言文字" }, { "name": "色彩构成", "score": 0.5963, "path": "/表象/视觉/画面特征/色彩表现/色彩构成" } ] }, { "scope_type": "form", "value": "执行脚本", "candidate": "执行脚本", "link": "新建", "score": 0.5552, "top": [ { "name": "指令引导", "score": 0.5552, "path": "/架构/策略/互动方式/受众互动/指令引导" }, { "name": "指令引导", "score": 0.5507, "path": "/架构/策略/互动方式/号召动员/指令引导" }, { "name": "操作教程", "score": 0.5303, "path": "/架构/策略/互动方式/实用指引/操作教程" } ] }, { "scope_type": "effect", "value": "时长控制", "candidate": "时长控制", "link": "新建", "score": 0.5374, "top": [ { "name": "推进节奏", "score": 0.5374, "path": "/结构/叙事推进/推进节奏" }, { "name": "时间跨度对比", "score": 0.5356, "path": "/表达/论证说理/分析论证/对比反差/时间跨度对比" }, { "name": "悬念设置", "score": 0.5129, "path": "/结构/叙事推进/叙事推进节点/悬念设置" } ] }, { "scope_type": "effect", "value": "细节", "candidate": "细节", "link": "新建", "score": 0.8711, "top": [ { "name": "细节呈现", "score": 0.8711, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现" }, { "name": "细节具象", "score": 0.7999, "path": "/表达/信息传达/传达深度/补充细化/细节具象" }, { "name": "详细说明", "score": 0.6491, "path": "/表达/信息传达/传达深度/详细说明" } ] }, { "scope_type": "intent", "value": "制作脚本", "candidate": "制作脚本", "link": "新建", "score": 0.4881, "top": [ { "name": "教学", "score": 0.4881, "path": "/信息传递/知识传递/教学" }, { "name": "科普", "score": 0.4877, "path": "/信息传递/知识传递/科普" }, { "name": "解读", "score": 0.4807, "path": "/信息传递/知识传递/解读" } ] } ] } ] }, { "id": "k2", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 2 }, "title": "脚本内容策略黄金结构", "业务阶段": [ "脚本" ], "出处": [ "卡片2", "卡片3" ], "概要": "一种通用的短视频内容编排逻辑,包含开头、中间与结尾。", "kind": "序列", "维度拆分规则": null, "body": [ { "item_name": "引子 / 开头噱头", "item_desc": "主要目的是开门见山点名主题或提出疑问戳痛点,采用视觉冲击或创意起手吸引关注。", "作用域": [] }, { "item_name": "内容主题 / 中间论述", "item_desc": "提出方法、讲述故事、握出观点或介绍产品。核心是保持起伏的故事线、平衡节奏与信息量。", "作用域": [] }, { "item_name": "结尾总结", "item_desc": "抛出问题互动、总结升华或引出下期。旨在制造印象点、引起情感共鸣或发布行动指令。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "脚本结构", "candidate": "脚本结构", "link": "新建", "score": 0.6321, "top": [ { "name": "关系结构", "score": 0.6321, "path": "/理念/知识/思想/概念范畴/关系结构" }, { "name": "社会结构", "score": 0.629, "path": "/理念/知识/社会知识/社会结构" }, { "name": "基础概念", "score": 0.5454, "path": "/理念/知识/公共管理/补贴福利/补贴制度/基础概念" } ] }, { "scope_type": "substance", "value": "故事线", "candidate": "故事线", "link": "新建", "score": 0.6865, "top": [ { "name": "人物故事", "score": 0.6865, "path": "/理念/事件/社会事件/人物故事" }, { "name": "历史叙事", "score": 0.6353, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "标题", "score": 0.6117, "path": "/表象/视觉/符号/文字符号/标题" } ] }, { "scope_type": "form", "value": "三段式结构", "candidate": "三段式结构", "link": "新建", "score": 0.7571, "top": [ { "name": "分段结构", "score": 0.7571, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "对话结构", "score": 0.7041, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "结构编排", "score": 0.6811, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排" } ] }, { "scope_type": "effect", "value": "节奏控制", "candidate": "节奏控制", "link": "新建", "score": 0.7357, "top": [ { "name": "推进节奏", "score": 0.7357, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.5636, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "叙事推进", "score": 0.5523, "path": "/结构/叙事推进" } ] }, { "scope_type": "effect", "value": "痛点", "candidate": "痛点", "link": "新建", "score": 0.5795, "top": [ { "name": "核心点明", "score": 0.5795, "path": "/表达/信息传达/传达手法/强调突出/核心点明" }, { "name": "解决方案", "score": 0.5604, "path": "/表达/论证说理/解决方案" }, { "name": "情感共鸣", "score": 0.553, "path": "/表达/互动引导/情感连接/情感共鸣" } ] }, { "scope_type": "feeling", "value": "情感共鸣", "candidate": "情感共鸣", "link": "新建", "score": 0.7989, "top": [ { "name": "情感", "score": 0.7989, "path": "/情感" }, { "name": "情绪处境共鸣", "score": 0.7864, "path": "/情感/同感/情绪处境共鸣" }, { "name": "共情", "score": 0.7817, "path": "/情感/共情" } ] }, { "scope_type": "intent", "value": "编排内容", "candidate": "编排内容", "link": "新建", "score": 0.5055, "top": [ { "name": "事实呈现", "score": 0.5055, "path": "/信息传递/事实呈现" }, { "name": "行为引导", "score": 0.4857, "path": "/行为引导" }, { "name": "解读", "score": 0.4762, "path": "/信息传递/知识传递/解读" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "Vlog 脚本创作五大公式", "业务阶段": [ "灵感", "脚本" ], "出处": [ "卡片3" ], "概要": "针对不同目的的 Vlog 创作模型清单。", "kind": "子集", "维度拆分规则": "内容驱动目的", "body": [ { "item_name": "引起共鸣公式", "item_desc": "构成:人物+状态+情感宣泄。适用于需要触动观众情绪的场景。", "作用域": [] }, { "item_name": "引发好奇公式", "item_desc": "构成:描述时间/观点+留悬念。适用于需要提高留存率,利用观众猎奇心理时。", "作用域": [] }, { "item_name": "引发互动公式", "item_desc": "构成:主题+情景+问句。适用于需要引导评论区活跃反馈的视频。", "作用域": [] }, { "item_name": "干货输出公式", "item_desc": "构成:情景+怎么做+事件。适用于知识分享、教程类内容。", "作用域": [] }, { "item_name": "综合热点公式", "item_desc": "构成:热点话题+新颖角度。适用于想要获得平台流量扶持、蹭热点但保持独特性的情况。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "Vlog创作模型", "candidate": "Vlog创作模型", "link": "新建", "score": 0.5438, "top": [ { "name": "商业模式", "score": 0.5438, "path": "/理念/知识/商业/运营策略/商业模式" }, { "name": "概念构想", "score": 0.5396, "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想" }, { "name": "商业创投", "score": 0.5229, "path": "/理念/现象/社会趋势/商业创投" } ] }, { "scope_type": "substance", "value": "内容干货", "candidate": "内容干货", "link": "新建", "score": 0.6116, "top": [ { "name": "标题", "score": 0.6116, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "经验总结", "score": 0.5946, "path": "/理念/观念/个人观念/处世智慧/生存策略/经验总结" }, { "name": "正文", "score": 0.5711, "path": "/表象/视觉/符号/文字符号/正文" } ] }, { "scope_type": "substance", "value": "热点话题", "candidate": "热点话题", "link": "新建", "score": 0.6517, "top": [ { "name": "社会事件", "score": 0.6517, "path": "/理念/事件/社会事件" }, { "name": "国际问题", "score": 0.6442, "path": "/理念/现象/社会问题/涉外议题/国际问题" }, { "name": "历史议题", "score": 0.6432, "path": "/理念/知识/历史/历史议题" } ] }, { "scope_type": "effect", "value": "互动引导", "candidate": "互动引导", "link": "复用", "score": 1.0, "top": [ { "name": "互动引导", "score": 1.0, "path": "/表达/互动引导" }, { "name": "行动引导", "score": 0.7549, "path": "/表达/互动引导/行动引导" }, { "name": "转化引导", "score": 0.7476, "path": "/表达/互动引导/行动引导/转化引导" } ] }, { "scope_type": "effect", "value": "悬念设置", "candidate": "悬念设置", "link": "复用", "score": 0.9982, "top": [ { "name": "悬念设置", "score": 0.9982, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "情感铺垫", "score": 0.6463, "path": "/结构/叙事推进/铺垫准备/情感铺垫" }, { "name": "设定铺垫", "score": 0.6257, "path": "/结构/叙事推进/铺垫准备/设定铺垫" } ] }, { "scope_type": "feeling", "value": "共鸣感", "candidate": "共鸣感", "link": "新建", "score": 0.7748, "top": [ { "name": "角色代入共鸣", "score": 0.7748, "path": "/情感/同感/角色代入共鸣" }, { "name": "身份归属共鸣", "score": 0.7496, "path": "/情感/同感/身份归属共鸣" }, { "name": "情绪处境共鸣", "score": 0.741, "path": "/情感/同感/情绪处境共鸣" } ] }, { "scope_type": "feeling", "value": "好奇感", "candidate": "好奇感", "link": "新建", "score": 0.7321, "top": [ { "name": "好奇", "score": 0.7321, "path": "/认知/好奇" }, { "name": "美感", "score": 0.6044, "path": "/情感/美感" }, { "name": "悬念期待", "score": 0.5529, "path": "/认知/好奇/悬念期待" } ] }, { "scope_type": "intent", "value": "内容创作", "candidate": "内容创作", "link": "新建", "score": 0.5649, "top": [ { "name": "商业推广", "score": 0.5649, "path": "/行为引导/商业推广" }, { "name": "科普", "score": 0.5313, "path": "/信息传递/知识传递/科普" }, { "name": "裂变", "score": 0.5289, "path": "/行为引导/裂变" } ] } ] }, { "id": "k4", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 3 }, "title": "短视频常用拍摄构图清单", "业务阶段": [ "脚本" ], "出处": [ "卡片4" ], "概要": "用于提升视频画面美感与表达效果的常用构图方法。", "kind": "子集", "维度拆分规则": "画面视觉效果", "body": [ { "item_name": "水平线构图", "item_desc": "视觉效果:稳定宽广。适用于拍摄大场景、风景等。", "作用域": [] }, { "item_name": "对角线构图", "item_desc": "视觉效果:动感强烈。适用于吸引观众注意力,表现动态美。", "作用域": [] }, { "item_name": "中心构图", "item_desc": "视觉效果:主体突出清晰。最常用的构图,用于交代核心内容。", "作用域": [] }, { "item_name": "框式构图", "item_desc": "视觉效果:引导关注、神秘感或窥视感。利用环境中的天然“框”引导视线。", "作用域": [] }, { "item_name": "九宫格构图", "item_desc": "做法:利用交叉点排列主体。符合视觉习惯的平衡构图法。", "作用域": [] }, { "item_name": "三分法构图", "item_desc": "视觉效果:化繁为简。画面简洁专业,适用性极广。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "拍摄构图", "candidate": "拍摄构图", "link": "新建", "score": 0.873, "top": [ { "name": "构图", "score": 0.873, "path": "/表象/视觉/画面/构图" }, { "name": "色彩构成", "score": 0.6082, "path": "/表象/视觉/画面特征/色彩表现/色彩构成" }, { "name": "光影", "score": 0.559, "path": "/表象/视觉/画面/光影" } ] }, { "scope_type": "form", "value": "视觉构图法", "candidate": "视觉构图法", "link": "新建", "score": 0.8047, "top": [ { "name": "构图方式", "score": 0.8047, "path": "/呈现/视觉/视觉制作/构图编排/空间布局/构图方式" }, { "name": "构图编排", "score": 0.791, "path": "/呈现/视觉/视觉制作/构图编排" }, { "name": "视觉画面", "score": 0.7203, "path": "/呈现/视觉/视觉画面" } ] }, { "scope_type": "effect", "value": "主体突出", "candidate": "主体突出", "link": "新建", "score": 0.7087, "top": [ { "name": "强调突出", "score": 0.7087, "path": "/表达/信息传达/传达手法/强调突出" }, { "name": "反衬突显", "score": 0.6038, "path": "/表达/论证说理/分析论证/对比反差/反衬突显" }, { "name": "对比衬托", "score": 0.5831, "path": "/表达/信息传达/传达手法/强调突出/对比衬托" } ] }, { "scope_type": "effect", "value": "视觉引导", "candidate": "视觉引导", "link": "新建", "score": 0.7313, "top": [ { "name": "行动引导", "score": 0.7313, "path": "/表达/互动引导/行动引导" }, { "name": "互动引导", "score": 0.7215, "path": "/表达/互动引导" }, { "name": "视觉开篇", "score": 0.7135, "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇" } ] }, { "scope_type": "feeling", "value": "稳定感", "candidate": "稳定感", "link": "新建", "score": 0.6085, "top": [ { "name": "美感", "score": 0.6085, "path": "/情感/美感" }, { "name": "风格美感", "score": 0.5602, "path": "/情感/美感/风格美感" }, { "name": "视觉美感", "score": 0.5551, "path": "/情感/美感/视觉美感" } ] }, { "scope_type": "feeling", "value": "动态美", "candidate": "动态美", "link": "新建", "score": 0.6641, "top": [ { "name": "美感", "score": 0.6641, "path": "/情感/美感" }, { "name": "风格美感", "score": 0.6263, "path": "/情感/美感/风格美感" }, { "name": "视觉美感", "score": 0.6196, "path": "/情感/美感/视觉美感" } ] }, { "scope_type": "feeling", "value": "神秘感", "candidate": "神秘感", "link": "新建", "score": 0.6419, "top": [ { "name": "美感", "score": 0.6419, "path": "/情感/美感" }, { "name": "悬念期待", "score": 0.57, "path": "/认知/好奇/悬念期待" }, { "name": "风格美感", "score": 0.569, "path": "/情感/美感/风格美感" } ] }, { "scope_type": "intent", "value": "提升画质", "candidate": "提升画质", "link": "新建", "score": 0.4867, "top": [ { "name": "科普", "score": 0.4867, "path": "/信息传递/知识传递/科普" }, { "name": "种草推荐", "score": 0.4782, "path": "/行为引导/商业推广/种草推荐" }, { "name": "商业推广", "score": 0.4396, "path": "/行为引导/商业推广" } ] } ] } ] }, { "post_id": "6901e15a0000000003019fa3", "source_id": "xhs_6901e15a0000000003019fa3", "title": "爆款标题公式直接抄❗️笔记想不火都难", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_1.webp", "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_2.webp", "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_3.webp" ] }, "cards": [ { "index": 1, "content": "3个万能爆款标题公式:1. 时间+结果+经验(如:半年时间涨粉11w,全靠这个万能公式);2. 痛点+解决方法+保证(如:小红书不涨粉,3大技巧照做就对了);3. 方法+保证(如:傻瓜式化妆手法,有手就行)。", "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_1.webp" }, { "index": 2, "content": "标题创作的前4种技巧:1. 提问式(直击痛点,引发思考);2. 设问式(先抛问题再给方案,勾起好奇预告价值);3. 数字式(用具体数字降低决策成本,自带干货感);4. 利益式(直接摆出用户能得到的好处,吸引力拉满)。", "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_2.webp" }, { "index": 3, "content": "标题创作的后5种技巧:5. 悬念式(说一半留一半,激发好奇心找答案);6. 对比式(制造差异感和反差,引发讨论);7. 劝诫式(利用‘避坑’或‘损失’心理引起重视);8. 共情式(说出用户想说的话,拉近距离产生‘你懂我’的感觉);9. 热点式(绑定节日、热门事件等自带流量的元素)。", "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_3.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "3个小红书爆款标题组合公式", "业务阶段": [ "脚本" ], "出处": [ "卡片1" ], "概要": "提供标题组合的固定结构,通过不同侧重点吸引读者", "kind": "子集", "维度拆分规则": "核心侧重点/吸引逻辑", "body": [ { "item_name": "时间+结果+经验", "item_desc": "结构:[具象时间]+[具象结果]+[干货经验]。适用:用具象化的成果勾起期待、增强说服力。例:『半年时间涨粉11w,全靠这个万能公式』", "作用域": [] }, { "item_name": "痛点+解决方法+保证", "item_desc": "结构:[目标痛点]+[具体对策]+[效果承诺]。适用:精准戳中需求并下承诺。例:『小红书不涨粉,3大技巧照做就对了』", "作用域": [] }, { "item_name": "方法+保证", "item_desc": "结构:[简单具体方法]+[效果承诺]。适用:简单直接,降低读者行动门槛。例:『傻瓜式化妆手法,有手就行』", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "标题结构", "candidate": "标题结构", "link": "新建", "score": 0.731, "top": [ { "name": "标题", "score": 0.731, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "关系结构", "score": 0.7047, "path": "/理念/知识/思想/概念范畴/关系结构" }, { "name": "社会结构", "score": 0.6545, "path": "/理念/知识/社会知识/社会结构" } ] }, { "scope_type": "substance", "value": "吸引逻辑", "candidate": "吸引逻辑", "link": "新建", "score": 0.6419, "top": [ { "name": "逻辑原理", "score": 0.6419, "path": "/理念/知识/思想/逻辑原理" }, { "name": "应用逻辑", "score": 0.6373, "path": "/理念/知识/思想/逻辑原理/应用逻辑" }, { "name": "逻辑异常", "score": 0.5731, "path": "/理念/知识/思想/逻辑原理/逻辑异常" } ] }, { "scope_type": "form", "value": "组合公式", "candidate": "组合公式", "link": "新建", "score": 0.5889, "top": [ { "name": "配色组合", "score": 0.5889, "path": "/呈现/视觉/视觉制作/色彩调性/配色组合" }, { "name": "数据计算", "score": 0.5262, "path": "/架构/逻辑/信息编排逻辑/归纳论证/数据实证/数据计算" }, { "name": "因果推理", "score": 0.4992, "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/因果推理" } ] }, { "scope_type": "form", "value": "具象化表现", "candidate": "具象化表达", "link": "复用", "score": 0.92, "top": [ { "name": "具象化表现", "score": 0.92, "path": "/架构/修辞/修辞意象/比拟转化/具象转化/具象化表现" }, { "name": "具象转化", "score": 0.798, "path": "/架构/修辞/修辞意象/比拟转化/具象转化" }, { "name": "拟人化表达", "score": 0.7381, "path": "/呈现/听觉/语音/表达形式/风格化解说/拟人化表达" } ] }, { "scope_type": "effect", "value": "信任感", "candidate": "信任感", "link": "新建", "score": 0.5797, "top": [ { "name": "情感共鸣", "score": 0.5797, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "情感连接", "score": 0.5758, "path": "/表达/互动引导/情感连接" }, { "name": "情感张力", "score": 0.5578, "path": "/表达/论证说理/分析论证/对比反差/情感张力" } ] }, { "scope_type": "effect", "value": "点击欲望引导", "candidate": "点击欲望引导", "link": "新建", "score": 0.6524, "top": [ { "name": "互动引导", "score": 0.6524, "path": "/表达/互动引导" }, { "name": "转化引导", "score": 0.6204, "path": "/表达/互动引导/行动引导/转化引导" }, { "name": "行动引导", "score": 0.6079, "path": "/表达/互动引导/行动引导" } ] }, { "scope_type": "intent", "value": "提升点击", "candidate": "提升点击", "link": "新建", "score": 0.5682, "top": [ { "name": "商业推广", "score": 0.5682, "path": "/行为引导/商业推广" }, { "name": "裂变", "score": 0.5305, "path": "/行为引导/裂变" }, { "name": "行为引导", "score": 0.5039, "path": "/行为引导" } ] } ] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "9种实用的标题创作心理/修辞技巧", "业务阶段": [ "脚本" ], "出处": [ "卡片2", "卡片3" ], "概要": "涵盖提问、数字、对比等多种心理切入点的标题修辞技巧", "kind": "子集", "维度拆分规则": "心理触发机制/切入视角", "body": [ { "item_name": "提问式", "item_desc": "直击痛点,引发思考。适用于直面用户核心难题的情况。", "作用域": [] }, { "item_name": "设问式", "item_desc": "先抛问题再给方案。适用:勾起好奇并预告价值。", "作用域": [] }, { "item_name": "数字式", "item_desc": "用具体数字量化。适用:降低决策成本,提升自带的干货感。", "作用域": [] }, { "item_name": "利益式", "item_desc": "直接摆出用户能得到的好处。适用:利益最大化吸引,拉满吸引力。", "作用域": [] }, { "item_name": "悬念式", "item_desc": "说一半留一半。适用:通过隐藏关键信息激发用户点击寻找答案。", "作用域": [] }, { "item_name": "对比式", "item_desc": "制造差异感和反差。适用:产生剧烈对抗或反差冲突,引发讨论。", "作用域": [] }, { "item_name": "劝诫式", "item_desc": "利用“避坑”或“损失”心理。适用:让用户产生规避风险的重视感。", "作用域": [] }, { "item_name": "共情式", "item_desc": "说出用户想说的话。适用:情感共鸣,产生“你懂我”的替人发声感。", "作用域": [] }, { "item_name": "热点式", "item_desc": "绑定节日、热门事件。适用:借势自带流量的元素提升点击。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "标题修辞", "candidate": "标题修辞", "link": "新建", "score": 0.7189, "top": [ { "name": "标题", "score": 0.7189, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "标语", "score": 0.5727, "path": "/表象/视觉/符号/文字符号/标语" }, { "name": "称谓术语", "score": 0.5722, "path": "/表象/视觉/实体/人物/人物特征/称谓术语" } ] }, { "scope_type": "substance", "value": "心理诱因", "candidate": "心理诱因", "link": "新建", "score": 0.7138, "top": [ { "name": "心理调节", "score": 0.7138, "path": "/理念/知识/身心科学/心理认知/心理状态问题/心理调节" }, { "name": "心理认知", "score": 0.7127, "path": "/理念/知识/身心科学/心理认知" }, { "name": "心理状态问题", "score": 0.6996, "path": "/理念/知识/身心科学/心理认知/心理状态问题" } ] }, { "scope_type": "form", "value": "提问技巧", "candidate": "提问技巧", "link": "新建", "score": 0.7175, "top": [ { "name": "表达技巧", "score": 0.7175, "path": "/呈现/听觉/语音/表达形式/风格化解说/表达技巧" }, { "name": "话术策略", "score": 0.6144, "path": "/架构/策略/认知引导/话语影响/话术策略" }, { "name": "悬念设问", "score": 0.6085, "path": "/架构/策略/认知引导/话语影响/标题操控/悬念设问" } ] }, { "scope_type": "form", "value": "对比手法", "candidate": "对比手法", "link": "新建", "score": 0.8071, "top": [ { "name": "对比反差", "score": 0.8071, "path": "/架构/创意/对比反差" }, { "name": "对比论证", "score": 0.8043, "path": "/架构/逻辑/信息编排逻辑/归纳论证/对比论证" }, { "name": "对比分析", "score": 0.7504, "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/对比分析" } ] }, { "scope_type": "form", "value": "数字化表达", "candidate": "数字化表达", "link": "新建", "score": 0.6469, "top": [ { "name": "仪式化表达", "score": 0.6469, "path": "/架构/修辞/修辞意象/比拟转化/符号转化/仪式化表达" }, { "name": "拟人化表达", "score": 0.645, "path": "/呈现/听觉/语音/表达形式/风格化解说/拟人化表达" }, { "name": "表达形式", "score": 0.6412, "path": "/呈现/听觉/语音/表达形式" } ] }, { "scope_type": "feeling", "value": "好奇感", "candidate": "好奇感", "link": "新建", "score": 0.7291, "top": [ { "name": "好奇", "score": 0.7291, "path": "/认知/好奇" }, { "name": "美感", "score": 0.6006, "path": "/情感/美感" }, { "name": "视觉美感", "score": 0.5487, "path": "/情感/美感/视觉美感" } ] }, { "scope_type": "feeling", "value": "紧迫感", "candidate": "紧迫感", "link": "新建", "score": 0.5819, "top": [ { "name": "美感", "score": 0.5819, "path": "/情感/美感" }, { "name": "情感", "score": 0.5619, "path": "/情感" }, { "name": "同感", "score": 0.5588, "path": "/情感/同感" } ] }, { "scope_type": "feeling", "value": "获得感", "candidate": "获得感", "link": "新建", "score": 0.6022, "top": [ { "name": "美感", "score": 0.6022, "path": "/情感/美感" }, { "name": "情感", "score": 0.5853, "path": "/情感" }, { "name": "共情", "score": 0.5776, "path": "/情感/共情" } ] }, { "scope_type": "effect", "value": "悬念设置", "candidate": "悬念设置", "link": "复用", "score": 1.0, "top": [ { "name": "悬念设置", "score": 1.0, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "情感铺垫", "score": 0.6462, "path": "/结构/叙事推进/铺垫准备/情感铺垫" }, { "name": "设定铺垫", "score": 0.6262, "path": "/结构/叙事推进/铺垫准备/设定铺垫" } ] }, { "scope_type": "effect", "value": "冲突制造", "candidate": "冲突制造", "link": "新建", "score": 0.7563, "top": [ { "name": "矛盾冲突", "score": 0.7563, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "悬念设置", "score": 0.5839, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "情感张力", "score": 0.5646, "path": "/表达/论证说理/分析论证/对比反差/情感张力" } ] }, { "scope_type": "effect", "value": "情感共鸣", "candidate": "情感共鸣", "link": "复用", "score": 0.9995, "top": [ { "name": "情感共鸣", "score": 0.9995, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "情感连接", "score": 0.7845, "path": "/表达/互动引导/情感连接" }, { "name": "情感表达", "score": 0.7646, "path": "/表达/情感表达" } ] }, { "scope_type": "intent", "value": "勾住注意力", "candidate": "勾住注意力", "link": "新建", "score": 0.4861, "top": [ { "name": "行为引导", "score": 0.4861, "path": "/行为引导" }, { "name": "情感联结", "score": 0.4619, "path": "/情感联结" }, { "name": "呼吁", "score": 0.4555, "path": "/情感联结/情感抒发/呼吁" } ] } ] } ] }, { "post_id": "69ff58670000000023016fa2", "source_id": "xhs_69ff58670000000023016fa2", "title": "海外营销灵感|五月爆款Reels创意合集", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/69ff58670000000023016fa2", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_69ff58670000000023016fa2/image_1.webp" ] }, "cards": [ { "index": 1, "content": "分享了近期爆款 Reels 的拆解灵感及创意方向。", "image_url": "/data/demo/xiaohongshu/xhs_69ff58670000000023016fa2/image_1.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "海外爆款 Reels 创作创意清单", "业务阶段": [ "灵感", "脚本" ], "出处": [ "卡片1" ], "概要": "近期海外爆款 Reels 视频的四个可复用的核心创意策略及互动逻辑。", "kind": "子集", "维度拆分规则": "视频创意表现形式及其互动驱动逻辑", "body": [ { "item_name": "视觉错位与夸张", "item_desc": "利用巨大的实物模型(如巨大的玉米)配合日常生活场景,建立视觉冲击力及违和感。适用场景:需要通过评论区疑惑产生高互动的视频。", "作用域": [] }, { "item_name": "沉浸式场景构建", "item_desc": "通过高清、高色彩饱和度的视觉画面配合疗愈系声效。适用场景:营造氛围感和增强代入感,吸引用户停留(ASMR或治愈系内容)。", "作用域": [] }, { "item_name": "高频节奏卡点", "item_desc": "配合快节奏或强节奏感背景音乐进行剪辑,使画面内容与音效同步。适用场景:用于提升视频的活力感,增强剪辑节奏性。", "作用域": [] }, { "item_name": "趣味互动", "item_desc": "创作具有互动潜力的创意内容(如有趣的动作或反转)。适用场景:旨在引导观众点赞、互动,从而提高视频权重及算法分发。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "短视频创意策略", "candidate": "短视频创意策略", "link": "新建", "score": 0.6482, "top": [ { "name": "运营策略", "score": 0.6482, "path": "/理念/知识/商业/运营策略" }, { "name": "博弈策略", "score": 0.5973, "path": "/理念/知识/政治/国际政治/国际博弈/博弈策略" }, { "name": "生存策略", "score": 0.5803, "path": "/理念/观念/个人观念/处世智慧/生存策略" } ] }, { "scope_type": "substance", "value": "爆款内容互动逻辑", "candidate": "爆款内容互动逻辑", "link": "新建", "score": 0.5178, "top": [ { "name": "因果推理", "score": 0.5178, "path": "/理念/知识/思想/逻辑原理/因果推理" }, { "name": "关系互动", "score": 0.5176, "path": "/表象/视觉/行为/人际互动/关系行为/关系互动" }, { "name": "人际互动", "score": 0.5064, "path": "/表象/视觉/行为/人际互动" } ] }, { "scope_type": "form", "value": "短视频体裁", "candidate": "短视频体裁", "link": "新建", "score": 0.7484, "top": [ { "name": "叙事体裁", "score": 0.7484, "path": "/架构/叙事/叙事体裁" }, { "name": "影视风格", "score": 0.5857, "path": "/呈现/视觉/视觉风格/视觉艺术风格/影视风格" }, { "name": "叙事手法", "score": 0.58, "path": "/呈现/听觉/语音/表达形式/风格化解说/叙事手法" } ] }, { "scope_type": "effect", "value": "互动率", "candidate": "互动率", "link": "新建", "score": 0.6813, "top": [ { "name": "互动引导", "score": 0.6813, "path": "/表达/互动引导" }, { "name": "参与互动", "score": 0.6288, "path": "/表达/互动引导/行动引导/参与互动" }, { "name": "趣味互动", "score": 0.5991, "path": "/表达/互动引导/吸引关注/趣味互动" } ] }, { "scope_type": "intent", "value": "运营", "candidate": "运营", "link": "新建", "score": 0.5598, "top": [ { "name": "商业推广", "score": 0.5598, "path": "/行为引导/商业推广" }, { "name": "引流", "score": 0.5185, "path": "/行为引导/传播/引流" }, { "name": "裂变", "score": 0.5176, "path": "/行为引导/裂变" } ] }, { "scope_type": "substance", "value": "实物模型", "candidate": "实物模型", "link": "新建", "score": 0.6129, "top": [ { "name": "实体", "score": 0.6129, "path": "/表象/视觉/实体" }, { "name": "概念构想", "score": 0.5828, "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想" }, { "name": "手工制作", "score": 0.5716, "path": "/表象/视觉/行为/日常活动/居家生活/手工制作" } ] }, { "scope_type": "substance", "value": "日常生活场景", "candidate": "日常生活场景", "link": "新建", "score": 0.8969, "top": [ { "name": "生活场景", "score": 0.8969, "path": "/表象/视觉/空间/空间场所/生活场景" }, { "name": "日常活动", "score": 0.7277, "path": "/表象/视觉/行为/日常活动" }, { "name": "日常细节", "score": 0.6845, "path": "/理念/现象/生活状态/日常细节" } ] }, { "scope_type": "form", "value": "视觉错位手法", "candidate": "视觉错位手法", "link": "新建", "score": 0.7643, "top": [ { "name": "空间错位", "score": 0.7643, "path": "/架构/创意/对比反差/反差错位/空间错位" }, { "name": "视觉画面", "score": 0.6281, "path": "/呈现/视觉/视觉画面" }, { "name": "剪辑手法", "score": 0.6203, "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法" } ] }, { "scope_type": "feeling", "value": "视觉违和感", "candidate": "视觉违和感", "link": "新建", "score": 0.7014, "top": [ { "name": "视觉美感", "score": 0.7014, "path": "/情感/美感/视觉美感" }, { "name": "反差冲击", "score": 0.6057, "path": "/认知/惊奇/反差冲击" }, { "name": "美感", "score": 0.5838, "path": "/情感/美感" } ] }, { "scope_type": "effect", "value": "视觉冲击力", "candidate": "视觉冲击力", "link": "新建", "score": 0.6871, "top": [ { "name": "视觉开篇", "score": 0.6871, "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇" }, { "name": "视觉对比", "score": 0.683, "path": "/表达/信息传达/传达深度/补充细化/视觉对比" }, { "name": "对比反差", "score": 0.6183, "path": "/表达/论证说理/分析论证/对比反差" } ] }, { "scope_type": "intent", "value": "引导互动", "candidate": "引导互动", "link": "新建", "score": 0.7375, "top": [ { "name": "行为引导", "score": 0.7375, "path": "/行为引导" }, { "name": "粉丝互动", "score": 0.6674, "path": "/情感联结/关系维护/粉丝互动" }, { "name": "引流", "score": 0.5454, "path": "/行为引导/传播/引流" } ] }, { "scope_type": "substance", "value": "疗愈系声效", "candidate": "疗愈系声效", "link": "新建", "score": 0.7429, "top": [ { "name": "养生疗愈歌曲", "score": 0.7429, "path": "/表象/声音/音乐/歌曲/养生疗愈歌曲" }, { "name": "治愈温暖", "score": 0.6596, "path": "/表象/视觉/画面/后期/情绪意境/治愈温暖" }, { "name": "环境音", "score": 0.6516, "path": "/表象/声音/环境音" } ] }, { "scope_type": "form", "value": "高清画面", "candidate": "高清画面", "link": "新建", "score": 0.7002, "top": [ { "name": "画质增强", "score": 0.7002, "path": "/呈现/视觉/视觉制作/后期处理/画质优化处理/画质增强" }, { "name": "画质优化处理", "score": 0.6991, "path": "/呈现/视觉/视觉制作/后期处理/画质优化处理" }, { "name": "视觉画面", "score": 0.6641, "path": "/呈现/视觉/视觉画面" } ] }, { "scope_type": "form", "value": "高饱和度配色", "candidate": "高饱和度配色", "link": "新建", "score": 0.7398, "top": [ { "name": "配色组合", "score": 0.7398, "path": "/呈现/视觉/视觉制作/色彩调性/配色组合" }, { "name": "多色配色", "score": 0.734, "path": "/呈现/视觉/视觉制作/色彩调性/配色组合/多色配色" }, { "name": "风格配色", "score": 0.7161, "path": "/呈现/视觉/视觉制作/色彩调性/配色组合/风格配色" } ] }, { "scope_type": "feeling", "value": "治愈感", "candidate": "治愈感", "link": "新建", "score": 0.6314, "top": [ { "name": "温暖感动", "score": 0.6314, "path": "/情感/共情/温暖感动" }, { "name": "美感", "score": 0.6154, "path": "/情感/美感" }, { "name": "视觉美感", "score": 0.5871, "path": "/情感/美感/视觉美感" } ] }, { "scope_type": "feeling", "value": "代入感", "candidate": "代入感", "link": "新建", "score": 0.7666, "top": [ { "name": "角色代入共鸣", "score": 0.7666, "path": "/情感/同感/角色代入共鸣" }, { "name": "共情", "score": 0.6342, "path": "/情感/共情" }, { "name": "同感", "score": 0.6082, "path": "/情感/同感" } ] }, { "scope_type": "effect", "value": "氛围营造", "candidate": "氛围感营造", "link": "复用", "score": 0.9121, "top": [ { "name": "氛围营造", "score": 0.9121, "path": "/表达/氛围营造" }, { "name": "情感铺垫", "score": 0.6056, "path": "/结构/叙事推进/铺垫准备/情感铺垫" }, { "name": "场景描绘", "score": 0.6029, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘" } ] }, { "scope_type": "intent", "value": "吸引停留", "candidate": "吸引停留", "link": "新建", "score": 0.5756, "top": [ { "name": "引流", "score": 0.5756, "path": "/行为引导/传播/引流" }, { "name": "行为引导", "score": 0.5559, "path": "/行为引导" }, { "name": "裂变", "score": 0.4945, "path": "/行为引导/裂变" } ] }, { "scope_type": "substance", "value": "背景音乐", "candidate": "背景音乐", "link": "新建", "score": 0.8066, "top": [ { "name": "配乐", "score": 0.8066, "path": "/表象/声音/音乐/配乐" }, { "name": "氛围配乐", "score": 0.722, "path": "/表象/声音/音乐/配乐/氛围配乐" }, { "name": "音乐", "score": 0.7182, "path": "/表象/声音/音乐" } ] }, { "scope_type": "form", "value": "节奏卡点剪辑", "candidate": "节奏卡点剪辑", "link": "新建", "score": 0.7135, "top": [ { "name": "剪辑手法", "score": 0.7135, 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