[ { "source": { "id": "xhs_699308fa0000000016009697", "source_type": "post", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697" } }, "title": "“撕裂圣经句”爆款选题法", "content": "目标:通过撕裂赛道圣经句,找到具有情感穿透力的裂缝选题\n步骤1\n 输入:所属赛道的常规共识\n 方法:列出赛道大号反复讲的、人人点头但没人真信的“圣经句”(如:自律即自由、内容为王)。\n 产出:待拆解的赛道圣经句清单\n步骤2\n 输入:← s1 的〈待拆解的赛道圣经句清单〉\n 方法:寻找正确共识失灵的瞬间。针对清单中的句子提问:“什么情况下,一个人严格按这句话做,反而越做越差?”或去竞品爆款视频下寻找包含“道理我都懂,但是……”的评论。例:『内容越好,死得越快』。\n 产出:圣经句的逻辑裂缝/失灵场景\n步骤3\n 输入:← s2 的〈圣经句的逻辑裂缝/失灵场景〉\n 方法:把裂缝撕开,将这种“越做越差”的真实逻辑转化为选题。判据:如果写完后感到羞耻(如“这样说会不会太直白?”)或极度犹豫,说明触碰到了真实痛点。\n 产出:具有羞耻感与冒犯感的爆款选题", "dim_creations": [ "创作" ], "dim_attributes": [ "how" ], "scopes": [ { "scope_type": "substance", "value": "赛道共识" }, { "scope_type": "substance", "value": "圣经句" }, { "scope_type": "effect", "value": "素材" }, { "scope_type": "intent", "value": "确定选题" }, { "scope_type": "substance", "value": "逻辑裂缝" }, { "scope_type": "substance", "value": "共识失灵场景" }, { "scope_type": "effect", "value": "冲突切入" }, { "scope_type": "substance", "value": "真实痛点" }, { "scope_type": "feeling", "value": "羞耻感" }, { "scope_type": "feeling", "value": "冒犯感" }, { "scope_type": "effect", "value": "痛点" }, { "scope_type": "intent", "value": "提升传播力" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "选题" }, { "key": "创作阶段", "type": "str", "value": "定向" }, { "key": "创作阶段", "type": "str", "value": "构思" }, { "key": "动作", "type": "str", "value": "列出圣经句" }, { "key": "动作", "type": "str", "value": "寻找失灵瞬间/提取评论“但是”" }, { "key": "动作", "type": "str", "value": "撕开裂缝成题" } ] }, { "source": { "id": "xhs_699308fa0000000016009697", "source_type": "post", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697" } }, "title": "爆款选题的“羞耻感”防伪定律", "content": "{\"name\": \"爆款选题的“羞耻感”防伪定律\", \"desc\": \"真正能爆的选题往往由于其不仅通过了大脑审核,更通过了情绪审核。羞耻感是好选题的防伪标签,它本质上触碰到了社交礼仪包裹下、平时大家不敢说出口的真实内容。在内容过剩时代,观众需要的不是正确答案,而是有人帮他们说出“正确答案在特殊场景下不好使”的真相。没有情绪触发就没有转发,作者在发布前感到的安全感(无风险选题)通常等于观众的无感。冒犯感是对“正确共识”的挑战,这种撕裂感能产生更强的穿透力和爆发力。\"}", "dim_creations": [ "创作" ], "dim_attributes": [ "why" ], "scopes": [ { "scope_type": "substance", "value": "选题防伪定律" }, { "scope_type": "substance", "value": "社交礼仪真相" }, { "scope_type": "feeling", "value": "羞耻感" }, { "scope_type": "feeling", "value": "撕裂感" }, { "scope_type": "effect", "value": "情绪触发" }, { "scope_type": "effect", "value": "共识" }, { "scope_type": "intent", "value": "提升转发率" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "灵感" }, { "key": "业务阶段", "type": "str", "value": "选题" } ] }, { "source": { "id": "xhs_699308fa0000000016009697", "source_type": "post", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697" } }, "title": "赛道“圣经句”的特征", "content": "{\"name\": \"赛道“圣经句”的特征\", \"kind\": \"多维关系\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"普遍认同性\", \"item_desc\": \"赛道里人人都会点头,表面上表现为“正确答案”。\", \"作用域\": []}, {\"item_name\": \"实际体感缺失\", \"item_desc\": \"在实际执行中往往没人真信,或者在特定场景下会失效、让人感到“不好使”。\", \"作用域\": []}]}", "dim_creations": [ "创作" ], "dim_attributes": [ "what" ], "scopes": [ { "scope_type": "substance", "value": "赛道圣经句" }, { "scope_type": "substance", "value": "审美疲劳" }, { "scope_type": "feeling", "value": "审美疲劳感" }, { "scope_type": "effect", "value": "定义特征" }, { "scope_type": "intent", "value": "科普" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "选题" }, { "key": "概要", "type": "str", "value": "指在特定赛道内虽然正确但容易引发审美疲劳的共识性话语。" }, { "key": "出自", "type": "str", "value": "“撕裂圣经句”爆款选题法 第1步" } ] }, { "source": { "id": "xhs_698481e1000000000a02a7c1", "source_type": "post", "title": "7种编剧常用的叙事结构,写剧不用愁!", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1" } }, "title": "7种常用叙事结构及其适用场景", "content": "{\"name\": \"7种常用叙事结构及其适用场景\", \"kind\": \"子集\", \"维度拆分规则\": \"类型枚举\", \"body\": [{\"item_name\": \"三幕式结构\", \"item_desc\": \"最基础的线性叙事,起承转合。分为:第一幕(开端)交代背景、人设和冲突触发;第二幕(发展)核心冲突升级,主角遭遇阻碍,是人物成长和情节铺垫关键;第三幕(高潮与结局)矛盾爆发并解决,情节收尾。\", \"作用域\": []}, {\"item_name\": \"英雄之旅结构\", \"item_desc\": \"核心是“平凡人到英雄的蜕变”,适合成长弧光设计。分为三个阶段:启程(离开舒适区)、考验(挑战与社交、对抗反派)、归来(战胜危机获成长)。\", \"作用域\": []}, {\"item_name\": \"非线性结构\", \"item_desc\": \"打破时间先后,通过时间拆解重组。常用手法包括闪回、插叙、倒叙、多视角切换。适用于制造悬念和多维度理解人物。\", \"作用域\": []}, {\"item_name\": \"环形结构\", \"item_desc\": \"首尾呼应形成闭环。包含非循环类(场景台词呼应)和循环类(重复经历某段事件,如无限循环或宿命感设定)。\", \"作用域\": []}, {\"item_name\": \"多线叙事结构\", \"item_desc\": \"多条独立故事线并行并在节点汇合。每条线有独立主角和冲突,通过切换提升剧情密度,适用于展现核心事件全貌或展现共同主题(如阶级、人性)。\", \"作用域\": []}, {\"item_name\": \"嵌套式结构\", \"item_desc\": \"层层递进的套层结构(如戏中戏、梦中梦)。外层引出内层,内外层互为影响呼应。\", \"作用域\": []}, {\"item_name\": \"反结构\", \"item_desc\": \"无结构或碎片化结构,抛弃线性逻辑和核心冲突。注重氛围营造、情绪表达和人性探讨,靠人物状态和细节描写。适配文艺片、实验性影片。\", \"作用域\": []}]}", "dim_creations": [ "创作" ], "dim_attributes": [ "what" ], "scopes": [ { "scope_type": "substance", "value": "叙事结构" }, { "scope_type": "substance", "value": "剧本" }, { "scope_type": "substance", "value": "情节设计" }, { "scope_type": "form", "value": "三幕式结构" }, { "scope_type": "form", "value": "英雄之旅" }, { "scope_type": "form", "value": "非线性叙事" }, { "scope_type": "form", "value": "环形结构" }, { "scope_type": "form", "value": "多线叙事" }, { "scope_type": "form", "value": "嵌套式结构" }, { "scope_type": "form", "value": "反结构" }, { "scope_type": "effect", "value": "剧情节奏" }, { "scope_type": "effect", "value": "人物弧光" }, { "scope_type": "intent", "value": "教学" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "编剧常用的7种叙事结构及其核心逻辑和适用题材。" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "剧本前提的构成公式", "content": "{\"name\": \"剧本前提的构成公式\", \"kind\": \"多维关系\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"前提构成成分\", \"item_desc\": \"由『作者立场+人物+冲突+结论』构成。其本质是指称主题、论题、基本思想等,指引剧本达到目标。可以通过结局倒推,且情感可以决定前提。\", \"作用域\": []}]}", "dim_creations": [ "创作" ], "dim_attributes": [ "what" ], "scopes": [ { "scope_type": "substance", "value": "剧本前提" }, { "scope_type": "substance", "value": "创作立场" }, { "scope_type": "form", "value": "前提公式" }, { "scope_type": "effect", "value": "主旨指引" }, { "scope_type": "intent", "value": "立意" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "定义剧本目标与核心思想的内容组成结构" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "人物构成的三维度模型", "content": "{\"name\": \"人物构成的三维度模型\", \"kind\": \"多维关系\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"生理维度\", \"item_desc\": \"包含性别、年龄、外表以及遗传特征等。在重要性排序中位列第一。\", \"作用域\": []}, {\"item_name\": \"社会维度\", \"item_desc\": \"包含阶层、职业、教育、家庭、社交等。在重要性排序中位列第二。\", \"作用域\": []}, {\"item_name\": \"心理维度\", \"item_desc\": \"包含道德标准、志向、挫折、性格、态度等。是生理与社会的产物,重要性排序第三。\", \"作用域\": []}]}", "dim_creations": [ "创作" ], "dim_attributes": [ "what" ], "scopes": [ { "scope_type": "substance", "value": "人物构成" }, { "scope_type": "substance", "value": "生理特征" }, { "scope_type": "substance", "value": "社会背景" }, { "scope_type": "substance", "value": "心理特质" }, { "scope_type": "form", "value": "三维度模型" }, { "scope_type": "intent", "value": "刻画人物" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "定义人物作为一个多维度综合产物的具体构成要素" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "剧本冲突的四种类型", "content": "{\"name\": \"剧本冲突的四种类型\", \"kind\": \"子集\", \"维度拆分规则\": \"冲突的演进特征\", \"body\": [{\"item_name\": \"静态冲突\", \"item_desc\": \"人物无可见发展,缺乏创造升级冲突的能力时会出现此类冲突。\", \"作用域\": []}, {\"item_name\": \"跳跃冲突\", \"item_desc\": \"当强迫人物作出与其本性不相符的行动时,冲突会产生不自然的跳跃。\", \"作用域\": []}, {\"item_name\": \"缓慢升级冲突\", \"item_desc\": \"编剧不干预自然产生,是对立统一的人物的共同结果,最为推荐。\", \"作用域\": []}, {\"item_name\": \"预示冲突\", \"item_desc\": \"即张力,是对冲突的允诺,用于维持观众吸引力。\", \"作用域\": []}]}", "dim_creations": [ "创作" ], "dim_attributes": [ "what" ], "scopes": [ { "scope_type": "substance", "value": "剧本冲突" }, { "scope_type": "form", "value": "冲突分类" }, { "scope_type": "effect", "value": "张力构建" }, { "scope_type": "effect", "value": "吸引力" }, { "scope_type": "feeling", "value": "期待感" }, { "scope_type": "intent", "value": "诊断剧情" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "基于人物发展与行动逻辑划分的四种冲突形态" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "冲突升级的原理与动力", "content": "{\"name\": \"冲突升级的原理与动力\", \"desc\": \"冲突是行动的源泉,其本质由生活环境和社会状况构成。有效的冲突源于‘对立统一’:必须让具备强烈意志力(名誉、金钱、复仇等需求)的主使人物与同样强大且无情的对立人物相遇。冲突的推进模式是‘攻击—反击’,只有势均力敌的对手通过不断的决策(互为因果)产生反应,才能驱动冲突不断升级并自然走向高潮。\"}", "dim_creations": [ "创作" ], "dim_attributes": [ "why" ], "scopes": [ { "scope_type": "substance", "value": "冲突升级" }, { "scope_type": "substance", "value": "对立统一" }, { "scope_type": "substance", "value": "人物意志力" }, { "scope_type": "effect", "value": "情节" }, { "scope_type": "effect", "value": "攻击反击模式" }, { "scope_type": "intent", "value": "强化戏剧性" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "剧本切入与节奏构思法", "content": "目标:确定剧本的起始点并梳理剧情节奏点\n步骤1\n 输入:初步的故事创意或灵感\n 方法:寻找切入点:必须选择一个‘决定点’或‘准备做出决定的点’。例:『通常在导致危机或人生转折的点切入』。\n 产出:剧本的切入位置(决定点)\n步骤2\n 输入:← s1 的剧本切入位置(决定点)\n 方法:配置过渡与危机:使用过渡(小冲突)使人物从一种状态进入另一种;重大决定构成转折点,产生危机。\n 产出:含过渡与危机的剧情链条\n步骤3\n 输入:← s2 的剧情链条\n 方法:推向高潮与结局:由危机预示高潮,最终通过前提的逻辑得出结局。\n 产出:完整的剧情结构规划(含高潮与结局)", "dim_creations": [ "创作" ], "dim_attributes": [ "how" ], "scopes": [ { "scope_type": "substance", "value": "切入点" }, { "scope_type": "substance", "value": "危机时刻" }, { "scope_type": "effect", "value": "情节起始" }, { "scope_type": "intent", "value": "规划开篇" }, { "scope_type": "substance", "value": "剧情过渡" }, { "scope_type": "substance", "value": "转折点" }, { "scope_type": "effect", "value": "节奏控制" }, { "scope_type": "effect", "value": "状态转换" }, { "scope_type": "intent", "value": "连接剧情" }, { "scope_type": "substance", "value": "高潮" }, { "scope_type": "substance", "value": "结局" }, { "scope_type": "form", "value": "剧情结构" }, { "scope_type": "effect", "value": "情节收束" }, { "scope_type": "intent", "value": "完成叙事" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "创作阶段", "type": "str", "value": "结构" }, { "key": "动作", "type": "str", "value": "确定切入点" }, { "key": "动作", "type": "str", "value": "节奏排布" }, { "key": "动作", "type": "str", "value": "完成大纲" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "场景分析五步程序", "content": "目标:通过五个步骤对单个场景进行深度分析与定稿\n步骤1\n 输入:原始场景构思\n 方法:明确该场景中人物的具体目标以及阻碍目标的对抗力量。\n 产出:场景冲突定义\n步骤2\n 输入:← s1 的场景冲突定义\n 方法:识别并标注场景开始处的核心价值状态(如:生命/死亡、爱/恨等正负面状态)。\n 产出:开篇价值状态\n步骤3\n 输入:← s2 的开篇价值状态\n 方法:将场景细化为“动作/反应”的细微交流环节。\n 产出:场景节拍清单\n步骤4\n 输入:← s3 的场景节拍清单\n 方法:标注场景结束时的价值状态,并与开篇价值进行对比,确认是否发生了转变。\n 产出:结尾价值对比\n步骤5\n 输入:← s4 的结尾价值对比\n 方法:对所有节拍进行总结,并精准找出发生转折的点。\n 产出:场景分析总结与转折点定位", "dim_creations": [ "创作" ], "dim_attributes": [ "how" ], "scopes": [ { "scope_type": "substance", "value": "人物目标" }, { "scope_type": "substance", "value": "对抗力量" }, { "scope_type": "effect", "value": "冲突设置" }, { "scope_type": "intent", "value": "界定冲突" }, { "scope_type": "substance", "value": "核心价值状态" }, { "scope_type": "effect", "value": "状态量化" }, { "scope_type": "intent", "value": "建立基准" }, { "scope_type": "substance", "value": "动作反应" }, { "scope_type": "form", "value": "场景节拍" }, { "scope_type": "effect", "value": "颗粒度拆解" }, { "scope_type": "intent", "value": "细化过程" }, { "scope_type": "substance", "value": "价值转变" }, { "scope_type": "effect", "value": "对比分析" }, { "scope_type": "intent", "value": "验证有效性" }, { "scope_type": "substance", "value": "转折点" }, { "scope_type": "effect", "value": "结构总结" }, { "scope_type": "intent", "value": "定位核心" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "创作阶段", "type": "str", "value": "构思" }, { "key": "创作阶段", "type": "str", "value": "结构" }, { "key": "创作阶段", "type": "str", "value": "打磨" }, { "key": "动作", "type": "str", "value": "确定冲突" }, { "key": "动作", "type": "str", "value": "标注开篇价值" }, { "key": "动作", "type": "str", "value": "分解节拍" }, { "key": "动作", "type": "str", "value": "标注结尾价值" }, { "key": "动作", "type": "str", "value": "概述节拍并标注转折点" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "故事五部分构成序列", "content": "{\"name\": \"故事五部分构成序列\", \"kind\": \"序列\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"阐述\", \"item_desc\": \"故事的背景交代部分。\", \"作用域\": []}, {\"item_name\": \"激励事件\", \"item_desc\": \"打破平衡、激发欲望的诱发事件。分为随机(巧合)和有因(抉择)两种,通常在故事前1/4发生。\", \"作用域\": []}, {\"item_name\": \"进展纠葛\", \"item_desc\": \"由于抗力产生的冲突(上升动作)。\", \"作用域\": []}, {\"item_name\": \"危机/高潮\", \"item_desc\": \"危机是情节突转,高潮是问题的最终解决。\", \"作用域\": []}, {\"item_name\": \"结局\", \"item_desc\": \"故事的下降动作与收尾。\", \"作用域\": []}]}", "dim_creations": [ "创作" ], "dim_attributes": [ "what" ], "scopes": [ { "scope_type": "substance", "value": "激励事件" }, { "scope_type": "substance", "value": "进展纠葛" }, { "scope_type": "substance", "value": "危机高潮" }, { "scope_type": "form", "value": "五部分序列" }, { "scope_type": "form", "value": "线性结构" }, { "scope_type": "effect", "value": "情节铺排" }, { "scope_type": "intent", "value": "构建剧作架构" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "故事在时间维度上由五个核心部分线性排列而成。" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "故事冲突的三种类型", "content": "{\"name\": \"故事冲突的三种类型\", \"kind\": \"子集\", \"维度拆分规则\": \"冲突范围\", \"body\": [{\"item_name\": \"内心冲突\", \"item_desc\": \"人物自身内部的挣扎。\", \"作用域\": []}, {\"item_name\": \"个人冲突\", \"item_desc\": \"人与人之间的直接对抗。\", \"作用域\": []}, {\"item_name\": \"个人-外界冲突\", \"item_desc\": \"人与社会、自然或未知环境的冲突。\", \"作用域\": []}]}", "dim_creations": [ "创作" ], "dim_attributes": [ "what" ], "scopes": [ { "scope_type": "substance", "value": "内心冲突" }, { "scope_type": "substance", "value": "个人冲突" }, { "scope_type": "substance", "value": "社会环境冲突" }, { "scope_type": "effect", "value": "对抗力分类" }, { "scope_type": "intent", "value": "拓展冲突维度" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "灵感" }, { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "按冲突发生的领域划分故事对抗力的来源。" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "转折点的四重效果", "content": "{\"name\": \"转折点的四重效果\", \"kind\": \"多维关系\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"惊奇\", \"item_desc\": \"出乎意料的效果。\", \"作用域\": []}, {\"item_name\": \"增强好奇心\", \"item_desc\": \"引导观众对后续发展的探索欲。\", \"作用域\": []}, {\"item_name\": \"见识\", \"item_desc\": \"提供新的洞察。 \", \"作用域\": []}, {\"item_name\": \"新方向\", \"item_desc\": \"改变故事的走向。\", \"作用域\": []}]}", "dim_creations": [ "创作" ], "dim_attributes": [ "what" ], "scopes": [ { "scope_type": "feeling", "value": "惊奇感" }, { "scope_type": "feeling", "value": "好奇心" }, { "scope_type": "feeling", "value": "洞察感" }, { "scope_type": "effect", "value": "叙事突转" }, { "scope_type": "intent", "value": "强化观众体验" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "场景中发生转折时应当带给观众的四种心理感受。" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "真正选择的“两难”原理", "content": "{\"name\": \"真正选择的“两难”原理\", \"desc\": \"真正的选择必须是两难之择,即在不可调和的两善中取其一,或在两恶中取其轻。这种危机时刻是故事中最高压、最紧张的时刻,不仅能制造强烈的冲突,还能揭示人物的深层性格。\"}", "dim_creations": [ "创作" ], "dim_attributes": [ "why" ], "scopes": [ { "scope_type": "substance", "value": "两难抉择" }, { "scope_type": "substance", "value": "人物性格" }, { "scope_type": "feeling", "value": "高压紧张感" }, { "scope_type": "effect", "value": "性格揭示" }, { "scope_type": "intent", "value": "制造极致冲突" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "情感回报递减定理", "content": "{\"name\": \"情感回报递减定理\", \"desc\": \"如果情感连续重复出现,其效果会随着时间减少。因此在创作中需要通过价值的正面与负面动态交替,来引导核心情感(快感与痛感)的转变,从而确保持续吸引观众。\"}", "dim_creations": [ "创作" ], "dim_attributes": [ "why" ], "scopes": [ { "scope_type": "substance", "value": "情感回报递减" }, { "scope_type": "substance", "value": "正负价值交替" }, { "scope_type": "feeling", "value": "快感" }, { "scope_type": "feeling", "value": "痛感" }, { "scope_type": "effect", "value": "动态节奏控制" }, { "scope_type": "intent", "value": "维持观众注意力" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "短视频脚本创作流", "content": "目标:从确定选题到完成一份包含视听细节的脚本\n步骤1\n 输入:创作意向/原始素材\n 方法:依据创作目标确定选题。例:『确定选题』\n 产出:确定的选题\n步骤2\n 输入:← s1 的〈确定的选题〉\n 方法:围绕选题搭建核心框架,明确人物、场景和事件。例:『搭建框架(人物、场景、事件)』\n 产出:脚本框架(含人物、场景、事件)\n步骤3\n 输入:← s2 的〈脚本框架(含人物、场景、事件)〉\n 方法:将框架细化为镜头级语言。填充:镜号、拍摄场景、画面内容描述、拍摄技巧、字幕、音乐音效、时长建议。例:『细节完善』\n 产出:分镜头脚本成品", "dim_creations": [ "创作" ], "dim_attributes": [ "how" ], "scopes": [ { "scope_type": "substance", "value": "短视频选题" }, { "scope_type": "effect", "value": "目标拆解" }, { "scope_type": "intent", "value": "规划" }, { "scope_type": "substance", "value": "脚本框架" }, { "scope_type": "substance", "value": "叙事要素" }, { "scope_type": "effect", "value": "结构搭建" }, { "scope_type": "substance", "value": "镜头语言" }, { "scope_type": "substance", "value": "制作细节" }, { "scope_type": "form", "value": "分镜头脚本" }, { "scope_type": "effect", "value": "执行细化" }, { "scope_type": "intent", "value": "教学" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "创作阶段", "type": "str", "value": "定向" }, { "key": "创作阶段", "type": "str", "value": "构思" }, { "key": "创作阶段", "type": "str", "value": "结构" }, { "key": "动作", "type": "str", "value": "确定选题" }, { "key": "动作", "type": "str", "value": "搭建框架" }, { "key": "动作", "type": "str", "value": "细节完善" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "视频分镜头要素表", "content": "{\"name\": \"视频分镜头要素表\", \"kind\": \"多维关系\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"镜号\", \"item_desc\": \"标注镜头的先后序号\", \"作用域\": []}, {\"item_name\": \"画面\", \"item_desc\": \"描述视频的具体视觉画面内容\", \"作用域\": []}, {\"item_name\": \"景别/角度\", \"item_desc\": \"规定摄影机的拍摄距离与构图角度\", \"作用域\": []}, {\"item_name\": \"时长\", \"item_desc\": \"单个镜头的持续时间\", \"作用域\": []}, {\"item_name\": \"视频文案\", \"item_desc\": \"对应镜头的旁白、对白或台词\", \"作用域\": []}]}", "dim_creations": [ "创作" ], "dim_attributes": [ "what" ], "scopes": [ { "scope_type": "substance", "value": "分镜头要素" }, { "scope_type": "form", "value": "分镜头表格" }, { "scope_type": "effect", "value": "规范信息" }, { "scope_type": "intent", "value": "科普" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "一份标准的分镜头表格应包含的构成维度" }, { "key": "出自", "type": "str", "value": "短视频脚本创作流 第3步" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "常用的六种摄影构图法", "content": "{\"name\": \"常用的六种摄影构图法\", \"kind\": \"子集\", \"维度拆分规则\": \"布局逻辑\", \"body\": [{\"item_name\": \"水平线构图\", \"item_desc\": \"利用地平线等水平元素,使画面稳定宽广\", \"作用域\": []}, {\"item_name\": \"对角线构图\", \"item_desc\": \"利用倾斜线条引导视线,增加动感,吸引注意力\", \"作用域\": []}, {\"item_name\": \"中心构图\", \"item_desc\": \"将主体放于正中心,使主体非常突出\", \"作用域\": []}, {\"item_name\": \"框式构图\", \"item_desc\": \"利用周边的元素形成框架,产生穿透感或神秘感\", \"作用域\": []}, {\"item_name\": \"九宫格构图\", \"item_desc\": \"按九宫格交叉点排列主体,使其更醒目\", \"作用域\": []}, {\"item_name\": \"三分法构图\", \"item_desc\": \"将重点分布在画面的1/3处,用于简单化复杂画面\", \"作用域\": []}]}", "dim_creations": [ "创作" ], "dim_attributes": [ "what" ], "scopes": [ { "scope_type": "substance", "value": "摄影技术" }, { "scope_type": "form", "value": "构图布局" }, { "scope_type": "effect", "value": "美感" }, { "scope_type": "effect", "value": "视觉引导" }, { "scope_type": "intent", "value": "教学" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "提升视频画面美感与表达力的六种典型布局方式" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "短视频脚本黄金结构", "content": "{\"name\": \"短视频脚本黄金结构\", \"kind\": \"序列\", \"维度拆分规则\": null, \"body\": [{\"item_name\": \"引子\", \"item_desc\": \"通过视觉冲击或创意起手,利用开头噱头抓住用户\", \"作用域\": []}, {\"item_name\": \"内容主体\", \"item_desc\": \"进行中间论述,把握故事线与节奏\", \"作用域\": []}, {\"item_name\": \"结尾\", \"item_desc\": \"总结全文,留下印象点、情感寄托或行动引导\", \"作用域\": []}]}", "dim_creations": [ "创作" ], "dim_attributes": [ "what" ], "scopes": [ { "scope_type": "substance", "value": "叙事序列" }, { "scope_type": "form", "value": "线性结构" }, { "scope_type": "effect", "value": "节奏控制" }, { "scope_type": "effect", "value": "留人钩子" }, { "scope_type": "intent", "value": "逻辑梳理" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "短视频从头到尾的线性叙事组成序列" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "Vlog脚本创作公式清单", "content": "{\"name\": \"Vlog脚本创作公式清单\", \"kind\": \"子集\", \"维度拆分规则\": \"想引发的观众反应\", \"body\": [{\"item_name\": \"共鸣公式\", \"item_desc\": \"共鸣 = 人物 + 状态 + 情感\", \"作用域\": []}, {\"item_name\": \"好奇公式\", \"item_desc\": \"好奇 = 时间/观点 + 悬念\", \"作用域\": []}]}", "dim_creations": [ "创作" ], "dim_attributes": [ "what" ], "scopes": [ { "scope_type": "substance", "value": "Vlog内容要素" }, { "scope_type": "form", "value": "创作公式" }, { "scope_type": "feeling", "value": "共鸣感" }, { "scope_type": "feeling", "value": "好奇感" }, { "scope_type": "effect", "value": "情绪调动" }, { "scope_type": "intent", "value": "方法建模" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "针对不同情绪反馈的Vlog内容构成方案" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "视频节奏的时长分配原理", "content": "{\"name\": \"视频节奏的时长分配原理\", \"desc\": \"长视频需要通过周期性的刺激来维持用户注意力,通常每15秒需设置一个重点内容;而短视频留给创作者的时间极短,必须在3-5秒内迅速呈现出核心主题,否则用户极易流失。\"}", "dim_creations": [ "创作" ], "dim_attributes": [ "why" ], "scopes": [ { "scope_type": "substance", "value": "视频时长" }, { "scope_type": "substance", "value": "重心分配" }, { "scope_type": "form", "value": "节奏编排" }, { "scope_type": "effect", "value": "注意力保持" }, { "scope_type": "intent", "value": "科普" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_6901e15a0000000003019fa3", "source_type": "post", "title": "爆款标题公式直接抄❗️笔记想不火都难", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3" } }, "title": "小红书笔记标题3个万能公式", "content": "{\"name\": \"小红书笔记标题3个万能公式\", \"kind\": \"子集\", \"维度拆分规则\": \"标题构成的侧重点\", \"body\": [{\"item_name\": \"时间+结果+经验\", \"item_desc\": \"构成要素为具体的执行时间、达成的结果及总结的经验。适用于有具体成果背书的内容。例:『半年时间涨粉11w,全靠这个万能公式』,用具象数字和结果钩住用户。\", \"作用域\": []}, {\"item_name\": \"痛点+解决方法+保证\", \"item_desc\": \"构成要素为点出用户当下的困扰、给出对策并提供效果承诺。适用于攻略类或教程类内容。例:『小红书不涨粉,3大技巧照做就对了』,精准戳中需求并下承诺。\", \"作用域\": []}, {\"item_name\": \"方法+保证\", \"item_desc\": \"直接展示操作方法并给予效果保障。旨在传达一种易操作感,降低用户的决策/学习门槛。例:『傻瓜式化妆手法,有手就行』。\", \"作用域\": []}]}", "dim_creations": [ "创作" ], "dim_attributes": [ "what" ], "scopes": [ { "scope_type": "substance", "value": "笔记标题" }, { "scope_type": "substance", "value": "标题公式" }, { "scope_type": "form", "value": "标题结构" }, { "scope_type": "effect", "value": "点击吸引" }, { "scope_type": "effect", "value": "价值传达" }, { "scope_type": "intent", "value": "起标题" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "提供三种可直接套用的标题组块逻辑,通过组合时间、结果、痛点等要素吸引点击。" } ] }, { "source": { "id": "xhs_6901e15a0000000003019fa3", "source_type": "post", "title": "爆款标题公式直接抄❗️笔记想不火都难", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3" } }, "title": "标题创作的9种实用技巧", "content": "{\"name\": \"标题创作的9种实用技巧\", \"kind\": \"子集\", \"维度拆分规则\": \"类型枚举\", \"body\": [{\"item_name\": \"提问式\", \"item_desc\": \"用困惑开头直击需求,直接命中用户的疑问或痛点。\", \"作用域\": []}, {\"item_name\": \"设问式\", \"item_desc\": \"先抛问题再给方案,通过自问自答勾起好奇心并预告内容价值。\", \"作用域\": []}, {\"item_name\": \"数字式\", \"item_desc\": \"使用具体数字(如价格、数量、天数等),增强干货感并降低用户的决策成本。\", \"作用域\": []}, {\"item_name\": \"利益式\", \"item_desc\": \"直接展现价值,把用户能通过笔记得到的好处摆在台面上。\", \"作用域\": []}, {\"item_name\": \"悬念式\", \"item_desc\": \"隐藏关键细节或结论,只说一半内容,激发点击进去寻找答案的好奇心。\", \"作用域\": []}, {\"item_name\": \"对比式\", \"item_desc\": \"通过前后或不同对象之间的状态对比,制造差异感和冲突感。\", \"作用域\": []}, {\"item_name\": \"劝诫式\", \"item_desc\": \"利用避坑和规避损失的心理,抓住用户害怕失去或犯错的重视感。\", \"作用域\": []}, {\"item_name\": \"共情式\", \"item_desc\": \"替人发声,说出用户想说但没说出的话,以此引发强烈的情绪共鸣。\", \"作用域\": []}, {\"item_name\": \"热点式\", \"item_desc\": \"绑定节日、热门人物或社会热点事件进行借势营销。\", \"作用域\": []}]}", "dim_creations": [ "创作" ], "dim_attributes": [ "what" ], "scopes": [ { "scope_type": "substance", "value": "笔记标题" }, { "scope_type": "substance", "value": "心理触点" }, { "scope_type": "form", "value": "提问式" }, { "scope_type": "form", "value": "对比式" }, { "scope_type": "feeling", "value": "好奇感" }, { "scope_type": "feeling", "value": "共鸣感" }, { "scope_type": "effect", "value": "悬念设置" }, { "scope_type": "effect", "value": "利益承诺" }, { "scope_type": "intent", "value": "提升点击率" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "通过不同的切入点和心理触点,改变标题的表达方式以提升点击率。" } ] }, { "source": { "id": "xhs_69ff58670000000023016fa2", "source_type": "post", "title": "海外营销灵感|五月爆款Reels创意合集", "author": "", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/69ff58670000000023016fa2" } }, "title": "海外短视频爆款创意策略清单", "content": "{\"name\": \"海外短视频爆款创意策略清单\", \"kind\": \"子集\", \"维度拆分规则\": \"类型枚举\", \"body\": [{\"item_name\": \"超现实主义(SURREALISM)\", \"item_desc\": \"将日常生活物品巨大化。通过体积对比产生视觉冲击力,创造新鲜感。适合原材料/纯净成分品牌进行视觉吸引。例:@the_ordinary。\", \"作用域\": []}, {\"item_name\": \"错觉式转场(ILLUSION TRANSTION)\", \"item_desc\": \"利用看似背景的物体作为遮挡或引导进行转场,利用背景与前景的巧妙一致性。适合低预算追求高质量质感的创作场景。\", \"作用域\": []}, {\"item_name\": \"反差式展示(THE PROUD FOUNDER)\", \"item_desc\": \"创始人先展示凌乱、未修边幅的状态(Rotting),接着切入作为成功品牌创始人的自信状态。利用巨大的心理与视觉落差产生张力,适合用于与潜在客户建立情感联结。\", \"作用域\": []}]}", "dim_creations": [ "创作" ], "dim_attributes": [ "what" ], "scopes": [ { "scope_type": "substance", "value": "日常生活物品" }, { "scope_type": "substance", "value": "体积对比" }, { "scope_type": "form", "value": "巨大化视觉" }, { "scope_type": "feeling", "value": "新鲜感" }, { "scope_type": "effect", "value": "视觉冲击力营造" }, { "scope_type": "intent", "value": "吸引注意力" }, { "scope_type": "substance", "value": "前景背景一致性" }, { "scope_type": "form", "value": "错觉式转场" }, { "scope_type": "form", "value": "遮挡转场" }, { "scope_type": "effect", "value": "画面质感" }, { "scope_type": "intent", "value": "降低创作成本" }, { "scope_type": "substance", "value": "品牌创始人" }, { "scope_type": "substance", "value": "个人状态对比" }, { "scope_type": "form", "value": "反差展示结构" }, { "scope_type": "feeling", "value": "心理落差感" }, { "scope_type": "effect", "value": "视觉张力" }, { "scope_type": "intent", "value": "建立情感联结" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "灵感" }, { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "针对海外Reels视频创作的三种可迁移的爆款创意表现形式。" } ] } ]