{ "count": 7, "posts": [ { "post_id": "699308fa0000000016009697", "source_id": "xhs_699308fa0000000016009697", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" ] }, "cards": [ { "index": 1, "content": "核心观点:真正能爆的选题,往往是你写完后感觉羞耻的。选题若太正确、太专业,爆的概率反而低。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp" }, { "index": 2, "content": "案例对比:纯干货分享(如向管理方法论)往往数据平平。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp" }, { "index": 3, "content": "原理:爆款选题需要经过“情绪审核”。差耻感是好选题的防伪标签。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp" }, { "index": 4, "content": "选题自测:如果你发出前觉得挑不出毛病(正确但无感),则平平;如果你觉得“不好意思”或犹豫(怕别人觉得在装、怕太直白),则有爆发潜力。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp" }, { "index": 5, "content": "羞耻感的本质:触碰到了真实但平时大家不敢说出口、被社交礼仪封存的公共痛点。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp" }, { "index": 6, "content": "冒犯感的作用:爆款选题通常是对某种“正确共识”的冒犯,而非脏话式的冒犯。这种写作压力源于你踩到了大众的神经。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp" }, { "index": 7, "content": "风险判定:创作者觉得“安全、没风险”的选题,观众看到通常也“没感觉”。没有情绪触发就没有转发,也就不可能爆。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp" }, { "index": 8, "content": "爆款逻辑:普通的选题在加固一个信念,而爆款在撕裂一个信念(即圣经句),如撕裂“能力强的人一定会被看见”。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp" }, { "index": 9, "content": "实操心法:选题不是灵感,是机制。找到“圣经句”,找到它崩塌的场景,把裂缝撕开。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp" }, { "index": 10, "content": "实操第一招:寻找正确共识的失灵瞬间。列出赛道大号反复讲的共识,反问:“什么情况下,一个人严格按这句话做,反而越做越差?”(例:内容为王什么时候失灵)。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp" }, { "index": 11, "content": "实操第二招:去评论区找“但是”。在竞品的爆款视频下,寻找那些“道理我都懂,但是……”的评论。这个“但是”就是现成的、经过市场验证的选题。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp" }, { "index": 12, "content": "总结:观众缺的不是正确答案,而是有人帮他们说出:“这个正确答案,在你身上根本不好使”。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "爆款选题的“撕裂共识”挖掘法", "purpose": "通过撕裂大众共识产出一个具有爆发潜力的选题", "业务阶段": [ "选题" ], "steps": [ { "id": "s1", "input": "赛道内的爆款内容或大号共识", "directive": "列出赛道大号反复强调的“圣经句”(正确共识),并反问:什么情况下,一个人严格按这句话做,反而越做越差?寻找共识失灵的瞬间。", "output": "← 圣经句的失灵场景", "出处": [ "卡片10" ], "创作阶段": "定向", "动作": "共识反向推导", "作用域": [ { "scope_type": "substance", "value": "共识失灵场景", "candidate": "共识失灵场景", "link": "新建", "score": 0.5869, "top": [ { "name": "使用场景", "score": 0.5869, "path": "/理念/知识/商业/产品服务/使用场景" }, { "name": "通用共识符号", "score": 0.5851, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "场景感悟", "score": 0.5571, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" } ] }, { "scope_type": "form", "value": "逆向提问", "candidate": "逆向提问", "link": "新建", "score": 0.7006, "top": [ { "name": "反问式", "score": 0.7006, "path": "/架构/修辞/修辞意象/句式辞格/问答句式/反问式" }, { "name": "逻辑反转", "score": 0.6357, "path": "/架构/叙事/叙事技法/戏剧张力/反转/逻辑反转" }, { "name": "设问式", "score": 0.6298, "path": "/架构/修辞/修辞意象/句式辞格/问答句式/设问式" } ] }, { "scope_type": "effect", "value": "认知挑战", "candidate": "认知挑战", "link": "新建", "score": 0.5244, "top": [ { "name": "趣味互动", "score": 0.5244, "path": "/表达/互动引导/吸引关注/趣味互动" }, { "name": "矛盾冲突", "score": 0.5142, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "论证强化", "score": 0.512, "path": "/表达/论证说理/分析论证/论证评判/肯定论证/论证强化" } ] } ] }, { "id": "s2", "input": "← 圣经句的失灵场景", "directive": "将裂缝撕开,把这个“正确答案不好使”的真实反馈转化为选题。确保选题通过“情绪审核”,即发出前你会感到犹豫或羞耻。", "output": "具有冒犯感/羞耻感的爆款选题", "出处": [ "卡片9", "卡片12" ], "创作阶段": "构思", "动作": "痛点挖掘", "作用域": [ { "scope_type": "substance", "value": "撕裂感选题", "candidate": "撕裂感选题", "link": "新建", "score": 0.5309, "top": [ { "name": "人生议题", "score": 0.5309, "path": "/理念/观念/个人观念/人生感悟/人生议题" }, { "name": "标题", "score": 0.5287, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "痛点问题", "score": 0.513, "path": "/理念/知识/商业/产品服务/痛点问题" } ] }, { "scope_type": "feeling", "value": "冒犯感", "candidate": "冒犯感", "link": "新建", "score": 0.5938, "top": [ { "name": "厌恶反感", "score": 0.5938, "path": "/情感/共情/厌恶反感" }, { "name": "情感", "score": 0.5689, "path": "/情感" }, { "name": "共情", "score": 0.562, "path": "/情感/共情" } ] }, { "scope_type": "intent", "value": "爆款", "candidate": "爆款", "link": "新建", "score": 0.627, "top": [ { "name": "种草推荐", "score": 0.627, "path": "/行为引导/商业推广/种草推荐" }, { "name": "裂变", "score": 0.5703, "path": "/行为引导/裂变" }, { "name": "科普", "score": 0.5371, "path": "/信息传递/知识传递/科普" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "how", "role": "主", "parent": null, "title": "评论区“但是”选题法", "purpose": "从用户真实反馈中直接获取经过验证的选题", "业务阶段": [ "选题" ], "steps": [ { "id": "s1", "input": "竞品的爆款视频及其评论区", "directive": "在竞品爆款视频评论区中寻找关键词“但是”。重点关注那些符合“道理我都懂,但是……”逻辑的评论。例:『内容为王我懂,但是我现在天天投流也没量。』", "output": "用户内心真实的抵触点/痛点", "出处": [ "卡片11" ], "创作阶段": "定向", "动作": "评论区调研", "作用域": [ { "scope_type": "substance", "value": "用户抵触点", "candidate": "用户抵触点", "link": "新建", "score": 0.4811, "top": [ { "name": "痛点问题", "score": 0.4811, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "消费体验", "score": 0.4776, "path": "/理念/观念/个人观念/人生感悟/内心感受/消费体验" }, { "name": "提示引导", "score": 0.4635, "path": "/表象/视觉/符号/文字符号/标注/提示引导" } ] }, { "scope_type": "form", "value": "关键词", "candidate": "关键词", "link": "新建", "score": 0.5666, "top": [ { "name": "图文关系", "score": 0.5666, "path": "/呈现/视觉/视觉制作/构图编排/版面设计/图文关系" }, { "name": "修辞", "score": 0.5572, "path": "/架构/修辞" }, { "name": "策略", "score": 0.5516, "path": "/架构/策略" } ] }, { "scope_type": "effect", "value": "痛点", "candidate": "痛点", "link": "新建", "score": 0.5791, "top": [ { "name": "核心点明", "score": 0.5791, "path": "/表达/信息传达/传达手法/强调突出/核心点明" }, { "name": "解决方案", "score": 0.5599, "path": "/表达/论证说理/解决方案" }, { "name": "情感共鸣", "score": 0.5542, "path": "/表达/互动引导/情感连接/情感共鸣" } ] } ] }, { "id": "s2", "input": "← 用户内心真实的抵触点/痛点", "directive": "直接将这个“但是”后的内容转化为选题,帮观众说出他们想说但没人说的话。", "output": "源于市场真实需求的选题", "出处": [ "卡片11", "卡片12" ], "创作阶段": "构思", "动作": "需求转化", "作用域": [ { "scope_type": "substance", "value": "市场需求选题", "candidate": "市场需求选题", "link": "新建", "score": 0.6062, "top": [ { "name": "市场品类", "score": 0.6062, "path": "/理念/知识/商业/产品服务/市场品类" }, { "name": "行业研究", "score": 0.5857, "path": "/理念/知识/商业/行业分析/行业研究" }, { "name": "行业分析", "score": 0.5734, "path": "/理念/知识/商业/行业分析" } ] }, { "scope_type": "effect", "value": "情感共鸣", "candidate": "情感共鸣", "link": "复用", "score": 1.0, "top": [ { "name": "情感共鸣", "score": 1.0, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "情感连接", "score": 0.7847, "path": "/表达/互动引导/情感连接" }, { "name": "情感表达", "score": 0.7648, "path": "/表达/情感表达" } ] }, { "scope_type": "intent", "value": "转发", "candidate": "转发", "link": "复用", "score": 0.9995, "top": [ { "name": "转发", "score": 0.9995, "path": "/行为引导/传播/转发" }, { "name": "分享", "score": 0.6473, "path": "/信息传递/信息扩散/分享" }, { "name": "传播", "score": 0.598, "path": "/信息传递/信息扩散/传播" } ] } ] } ], "dropped": [] }, { "id": "k3", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 2 }, "title": "选题潜力潜力自测指标", "业务阶段": [ "选题" ], "出处": [ "卡片4", "卡片7" ], "界定": "通过创作者的情绪反馈来判断选题是否具备爆款潜力。", "kind": "选项", "主体": [ { "小标题": "情绪自测对照", "形式": "对照", "条目": [ { "词": "正确但无感", "说明": "发出前觉得挑不出毛病,内心毫无波动。", "选择线索": "对应“平平”的选题,极大概率不会点击和转发。" }, { "词": "羞耻与犹豫", "说明": "怕别人觉得在装、怕太直白、怕冒犯。觉得“不好意思”。", "选择线索": "对应“爆款”潜力,说明踩到了大众神经或社交礼仪封存的痛点。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "指标自测", "candidate": "指标自测", "link": "新建", "score": 0.5199, "top": [ { "name": "健康评估", "score": 0.5199, "path": "/理念/知识/身心科学/健康养生/身体健康/健康评估" }, { "name": "自我关怀", "score": 0.5025, "path": "/理念/观念/个人观念/人生感悟/人生态度/自我关怀" }, { "name": "健康科普", "score": 0.4761, "path": "/理念/知识/身心科学/健康养生/身体健康/健康科普" } ] }, { "scope_type": "feeling", "value": "犹豫羞耻感", "candidate": "犹豫羞耻感", "link": "新建", "score": 0.5353, "top": [ { "name": "厌恶反感", "score": 0.5353, "path": "/情感/共情/厌恶反感" }, { "name": "情感", "score": 0.5067, "path": "/情感" }, { "name": "美感", "score": 0.4981, "path": "/情感/美感" } ] }, { "scope_type": "effect", "value": "潜力评估", "candidate": "潜力评估", "link": "新建", "score": 0.5617, "top": [ { "name": "动机激发", "score": 0.5617, "path": "/表达/信息传达/传达手法/强调突出/动机激发" }, { "name": "属性效能", "score": 0.5398, "path": "/表达/信息传达/传达手法/强调突出/属性效能" }, { "name": "引用评价", "score": 0.5263, "path": "/表达/论证说理/证据支撑/引用援引/引用评价" } ] } ] }, { "id": "k4", "type": "why", "role": "主", "parent": null, "title": "选题的“撕裂共识”原理", "业务阶段": [ "灵感", "选题" ], "出处": [ "卡片6", "卡片8" ], "主张": "普通的选题在加固一个信念,而爆款在撕裂一个信念。", "支撑": [ { "小标题": "传播机制", "形式": "机制", "内容": "爆款通常是对某种“正确共识”的冒犯。没有情绪触发就没有转发,创作者感到安全没风险,观众通常就没感觉。" }, { "小标题": "对创作的取舍", "形式": "取舍", "内容": "应舍弃一味追求“政治正确”或“专业理性”的干货逻辑。这种逻辑只通过了“大脑审核”而忽略了“情绪审核”。创作时该侧重去刻画那些“真实但平时大家不敢说出口”的内容,主动寻找或制造与大众既定共识的对抗感。" } ], "作用域": [ { "scope_type": "substance", "value": "撕裂共识原理", "candidate": "撕裂共识原理", "link": "新建", "score": 0.5642, "top": [ { "name": "科学原理", "score": 0.5642, "path": "/理念/知识/思想/逻辑原理/科学原理" }, { "name": "逻辑原理", "score": 0.5636, "path": "/理念/知识/思想/逻辑原理" }, { "name": "通用共识符号", "score": 0.5447, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" } ] }, { "scope_type": "feeling", "value": "情绪触发", "candidate": "情绪触发", "link": "新建", "score": 0.695, "top": [ { "name": "情绪处境共鸣", "score": 0.695, "path": "/情感/同感/情绪处境共鸣" }, { "name": "情感", "score": 0.6833, "path": "/情感" }, { "name": "共情", "score": 0.612, "path": "/情感/共情" } ] }, { "scope_type": "effect", "value": "传播机制", "candidate": "传播机制", "link": "新建", "score": 0.7034, "top": [ { "name": "传播转化", "score": 0.7034, "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化" }, { "name": "传播引导", "score": 0.703, "path": "/表达/互动引导/行动引导/传播引导" }, { "name": "信息传达", "score": 0.585, "path": "/表达/信息传达" } ] }, { "scope_type": "intent", "value": "社交货币", "candidate": "社交货币", "link": "新建", "score": 0.5602, "top": [ { "name": "商业推广", "score": 0.5602, "path": "/行为引导/商业推广" }, { "name": "裂变", "score": 0.5591, "path": "/行为引导/裂变" }, { "name": "信息扩散", "score": 0.559, "path": "/信息传递/信息扩散" } ] } ] } ] }, { "post_id": "698481e1000000000a02a7c1", "source_id": "xhs_698481e1000000000a02a7c1", "title": "7种编剧常用的叙事结构,写剧不用愁!", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" ] }, "cards": [ { "index": 1, "content": "三幕式结构:最基础的线性叙事。第一幕(开端)交代背景、人设及冲突触发;第二幕(发展)是主体,核心冲突升级,经历人物成长与阻碍。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp" }, { "index": 2, "content": "接三幕式第三幕(高潮与结局):矛盾爆发并最终解决。英雄之旅结构:核心是“平凡人到英雄的蜕变”,包含启程(离开舒适区)、考验(认知世界、对抗反派)、归来(战胜危机获得收获)三个阶段。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp" }, { "index": 3, "content": "非线性结构:打破时间先后顺序,利用闪回、倒叙、多视角等方式,根据主题刻意调整时间线。环形结构:首尾呼应形成闭环,是非线性结构的一种特殊形式。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp" }, { "index": 4, "content": "接环形结构:分为非循环类(场景台词呼应,产生宿命感)和带循环类(重复经历事件直到打破循环)。多线叙事结构:多条独立故事线并行推进,在某个节点交汇,适合群像戏。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp" }, { "index": 5, "content": "嵌套式结构:故事里套故事(戏中戏、梦中梦),外层故事作为引子,内外层形成呼应或推动。反结构:打破固定框架,无明确核心冲突或主角成长,注重氛围、情绪和人性探讨。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp" }, { "index": 6, "content": "接反结构:情节由碎片化片段拼接而成,可能没有完整结局,考验文字功底与情绪表达能力。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "7种编剧常用叙事结构清单", "业务阶段": [ "脚本" ], "出处": [ "图1", "卡片1", "卡片2", "卡片3", "卡片4", "卡片5", "卡片6" ], "界定": "编剧创作中用于组织情节发展、安排时间线与视角的七种经典逻辑框架。", "kind": "选项", "主体": [ { "小标题": "叙事结构选项", "形式": "清单", "条目": [ { "词": "三幕式结构", "说明": "最基础的线性叙事。分为:第一幕(开端)交代背景、人设及冲突触发;第二幕(发展)是主体,核心冲突升级,经历人物成长与阻碍;第三幕(高潮与结局)矛盾爆发并最终解决。", "选择线索": "适合追求严谨线性逻辑、标准商业电影叙事的创作。" }, { "词": "英雄之旅", "说明": "核心是“平凡人到英雄的蜕变”。包含:启程(离开舒适区)、考验(认知世界、对抗反派)、归来(战胜危机获得收获)三个阶段。", "选择线索": "适合强调主角个人成长、动作冒险或励志类题材。" }, { "词": "非线性结构", "说明": "打破时间先后顺序。利用闪回、倒叙、多视角等方式,根据主题刻意调整时间线,制造悬念。", "选择线索": "适合需要通过时间线错位解构主题或增加悬疑感的创作。" }, { "词": "环形结构", "说明": "首尾呼应形成闭环。分为非循环类(场景台词呼应,产生宿命感)和带循环类(重复经历事件直到打破循环)。", "选择线索": "适合表达宿命论、轮回感或需要强调首尾逻辑闭合的故事。" }, { "词": "多线叙事", "说明": "多条独立故事线并行推进,在某个节点交汇。", "选择线索": "适合群像戏,用于丰富故事维度或展现宏大全局。" }, { "词": "嵌套式结构", "说明": "故事里套故事(戏中戏、梦中梦)。外层故事作为引子,内外层形成呼应或推动关系。", "选择线索": "用于拓展想象空间,探讨现实与虚构/梦境的界限。" }, { "词": "反结构", "说明": "抛弃传统线性逻辑与核心冲突,情节由碎片化片段拼接而成。注重氛围、情绪和人性探讨,可能没有完整结局。", "选择线索": "适合意识流、艺术片或强情绪表达、非传统冲突驱动的创作。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "叙事结构", "candidate": "叙事结构", "link": "新建", "score": 0.7536, "top": [ { "name": "历史叙事", "score": 0.7536, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "社会结构", "score": 0.7226, "path": "/理念/知识/社会知识/社会结构" }, { "name": "关系结构", "score": 0.6959, "path": "/理念/知识/思想/概念范畴/关系结构" } ] }, { "scope_type": "form", "value": "分类清单", "candidate": "分类清单", "link": "新建", "score": 0.6985, "top": [ { "name": "条目列举", "score": 0.6985, "path": "/架构/逻辑/信息编排逻辑/条目列举" }, { "name": "序号列举", "score": 0.6418, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举" }, { "name": "排名榜单", "score": 0.6274, "path": "/架构/逻辑/信息编排逻辑/条目列举/排名榜单" } ] }, { "scope_type": "effect", "value": "情节组织", "candidate": "情节组织", "link": "新建", "score": 0.624, "top": [ { "name": "单元组织", "score": 0.624, "path": "/结构/结构模式/单元组织" }, { "name": "叙事闭合", "score": 0.6207, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "叙事推进", "score": 0.6198, "path": "/结构/叙事推进" } ] }, { "scope_type": "intent", "value": "创作框架", "candidate": "创作框架", "link": "新建", "score": 0.5202, "top": [ { "name": "事实呈现", "score": 0.5202, "path": "/信息传递/事实呈现" }, { "name": "解读", "score": 0.4985, "path": "/信息传递/知识传递/解读" }, { "name": "裂变", "score": 0.4893, "path": "/行为引导/裂变" } ] } ] } ] }, { "post_id": "67e2e39b0000000003028ff0", "source_id": "xhs_67e2e39b0000000003028ff0", "title": "剧本创作:理解前提、人物、冲突", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" ] }, "cards": [ { "index": 1, "content": "1. 前提:指称主题、基本思想、驱动力等,是剧本的目标。2. 前提的内容构成公式:作者立场+人物+冲突+结论。3. 人物结构:生理、心理、社会三个维度融合,排序为生理、社会、心理。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp" }, { "index": 2, "content": "1. 三维度拆解:生理维度(性别、年龄、体貌、遗传等)、社会维度(阶层、职业、教育、家庭等)、心理维度(道德标准、志向、挫折、性格、态度等)。2. 环境与人物:人物是其生理特征与环境在特定时刻影响的总和。3. 人物的发展:人物通过面临冲突的反应实现发展,发展的推力来自于对前提的证明。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp" }, { "index": 3, "content": "1. 人物的意志力:人物必须有足够的意志力将奋斗进行到底。2. 三个创作思考问题:我应该做什么?别人会做什么?什么应该被完成?3. 主使人物(主角):指居于主导地位、创造冲突的人。4. 对立人物:阻止主使人物,两者必须实力相当、意志平衡。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp" }, { "index": 4, "content": "1. 冲突的本质:由意志与阻碍力的碰撞产生。2. 冲突的四种类型:静态(无可见发展)、跳跃(强迫人物做出不相符的行动)、缓慢升级(逻辑清晰地递增紧张感)、预示(张力与坚定的对手不妥协)。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp" }, { "index": 5, "content": "1. 发现冲突的方法:从周遭人物的性格特质(如关怀、自负、阴险、好奇等)及对立事物相遇中构思。2. 攻击—反击:冲突从简单的基础开始,通过势均力敌的持续升级导向高潮。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp" }, { "index": 6, "content": "1. 过渡:小的冲突叫过渡,使人物改变精神状态直至做出决定。2. 切入点:必须是决定点或准备做出决定的点,能引发连串事件。3. 危机与高潮:危机是转折点,即即将到来的决定性改变;重大决定构成人生转折。4. 结构:每个场景本身应包含前提呈现、人物、冲突、过渡、危机、高潮和结局。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "剧本故事构建工序", "purpose": "将灵感转化为包含前提、人物与冲突的剧本结构", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "创作灵感", "directive": "明确前提(即剧本目标),公式为:作者立场+人物+冲突+结论。例:『节俭导致浪费』,其中节俭是立场,浪费是结论。", "output": "故事前提", "出处": [ "卡片1" ], "创作阶段": "定向", "动作": "确立前提", "作用域": [ { "scope_type": "substance", "value": "剧本前提", "candidate": "剧本前提", "link": "新建", "score": 0.5589, "top": [ { "name": "概念构想", "score": 0.5589, "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想" }, { "name": "标题", "score": 0.5479, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "场景感悟", "score": 0.5431, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" } ] }, { "scope_type": "form", "value": "命题公式", "candidate": "命题公式", "link": "新建", "score": 0.6246, "top": [ { "name": "假设逻辑", "score": 0.6246, "path": "/架构/逻辑/叙事逻辑/假设逻辑" }, { "name": "逻辑推论", "score": 0.5938, "path": "/架构/逻辑/信息编排逻辑/归纳论证/逻辑推论" }, { "name": "归纳论证", "score": 0.5867, "path": "/架构/逻辑/信息编排逻辑/归纳论证" } ] }, { "scope_type": "effect", "value": "创作导向", "candidate": "创作导向", "link": "新建", "score": 0.5662, "top": [ { "name": "行动引导", "score": 0.5662, "path": "/表达/互动引导/行动引导" }, { "name": "传播引导", "score": 0.5561, "path": "/表达/互动引导/行动引导/传播引导" }, { "name": "转化引导", "score": 0.5551, "path": "/表达/互动引导/行动引导/转化引导" } ] } ] }, { "id": "s2", "input": "← s1产出", "directive": "依据前提构建人物。从生理(性别/年龄/体貌等)、社会(阶层/职业等)、心理(道德/志向等)三维度融合,并确保人物具备将奋斗进行到底的意志力。", "output": "三维度人物设定", "出处": [ "卡片1", "卡片2", "卡片3" ], "创作阶段": "构思", "动作": "人物建模", "作用域": [ { "scope_type": "substance", "value": "人物塑造", "candidate": "人物塑造", "link": "新建", "score": 0.8113, "top": [ { "name": "人物形象", "score": 0.8113, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物", "score": 0.7502, "path": "/表象/视觉/实体/人物" }, { "name": "人物特征", "score": 0.7463, "path": "/表象/视觉/实体/人物/人物特征" } ] }, { "scope_type": "form", "value": "三维建模", "candidate": "三维建模", "link": "新建", "score": 0.8475, "top": [ { "name": "三维建模合成", "score": 0.8475, "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成" }, { "name": "材质纹理融合", "score": 0.5818, "path": "/架构/创意/元素嫁接/材质纹理融合" }, { "name": "角色塑造", "score": 0.5634, "path": "/架构/叙事/叙事组织/角色书写/角色塑造" } ] }, { "scope_type": "effect", "value": "叙事驱动力", "candidate": "叙事驱动力", "link": "新建", "score": 0.7514, "top": [ { "name": "叙事推进", "score": 0.7514, "path": "/结构/叙事推进" }, { "name": "叙事闭合", "score": 0.7056, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "叙事推进节点", "score": 0.6846, "path": "/结构/叙事推进/叙事推进节点" } ] } ] }, { "id": "s3", "input": "← s2产出", "directive": "通过主使人物与对立人物的意志碰撞发现冲突。确保冲突从简单起步,通过攻击—反击实现缓慢升级。", "output": "升级的冲突路径", "出处": [ "卡片4", "卡片5" ], "创作阶段": "结构", "动作": "设计冲突", "作用域": [ { "scope_type": "substance", "value": "戏剧冲突", "candidate": "戏剧冲突", "link": "新建", "score": 0.7608, "top": [ { "name": "戏剧演出", "score": 0.7608, "path": "/表象/视觉/行为/表演行为/综艺表演/戏剧演出" }, { "name": "冲突对抗", "score": 0.7191, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6758, "path": "/理念/事件/政治事件/战争冲突" } ] }, { "scope_type": "effect", "value": "节奏升级", "candidate": "节奏升级", "link": "新建", "score": 0.6796, "top": [ { "name": "推进节奏", "score": 0.6796, "path": "/结构/叙事推进/推进节奏" }, { "name": "层次跃升", "score": 0.5951, "path": "/表达/论证说理/提炼升华/升华深化/层次跃升" }, { "name": "叙事推进", "score": 0.5286, "path": "/结构/叙事推进" } ] }, { "scope_type": "feeling", "value": "紧张感", "candidate": "紧张感", "link": "新建", "score": 0.5968, "top": [ { "name": "悬念期待", "score": 0.5968, "path": "/认知/好奇/悬念期待" }, { "name": "焦虑恐惧", "score": 0.5816, "path": "/情感/共情/焦虑恐惧" }, { "name": "美感", "score": 0.5779, "path": "/情感/美感" } ] } ] }, { "id": "s4", "input": "← s3产出", "directive": "选择包含决定点的切入点进入故事。通过小的冲突(过渡)改变人物状态,直至危机(转折点)爆发产生高潮与结局。", "output": "完整的剧本结构设计", "出处": [ "卡片6" ], "创作阶段": null, "动作": "布局场景结构", "作用域": [ { "scope_type": "substance", "value": "情节结构", "candidate": "情节结构", "link": "新建", "score": 0.6846, "top": [ { "name": "关系结构", "score": 0.6846, "path": "/理念/知识/思想/概念范畴/关系结构" }, { "name": "社会结构", "score": 0.6837, "path": "/理念/知识/社会知识/社会结构" }, { "name": "历史叙事", "score": 0.619, "path": "/理念/知识/历史/历史知识形态/历史叙事" } ] }, { "scope_type": "form", "value": "起承转合", "candidate": "起承转合", "link": "新建", "score": 0.5796, "top": [ { "name": "对仗句式", "score": 0.5796, "path": "/架构/修辞/修辞意象/句式辞格/对仗句式" }, { "name": "叙事逻辑", "score": 0.5759, "path": "/架构/逻辑/叙事逻辑" }, { "name": "叙事技法", "score": 0.5752, "path": "/架构/叙事/叙事技法" } ] }, { "scope_type": "intent", "value": "逻辑自洽", "candidate": "逻辑自洽", "link": "新建", "score": 0.5349, "top": [ { "name": "科普", "score": 0.5349, "path": "/信息传递/知识传递/科普" }, { "name": "事实呈现", "score": 0.5254, "path": "/信息传递/事实呈现" }, { "name": "批判", "score": 0.4702, "path": "/情感联结/情感抒发/批判" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 2 }, "title": "人物构建的三维度模型", "业务阶段": [ "脚本" ], "出处": [ "卡片2" ], "界定": "人物是其生理特征与环境在特定时刻影响的总和,需从内到外完整拆解。", "kind": "构成", "主体": [ { "小标题": "生理维度", "条目": [ { "词": "生理因素", "说明": "包含性别、年龄、体貌、遗传等特征。" } ] }, { "小标题": "社会维度", "条目": [ { "词": "社会环境", "说明": "包含阶层、职业、教育、家庭等背景。" } ] }, { "小标题": "心理维度", "条目": [ { "词": "心理特质", "说明": "包含道德标准、志向、挫折、性格、态度等。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "人物特质", "candidate": "人物特质", "link": "新建", "score": 0.8235, "top": [ { "name": "人物特征", "score": 0.8235, "path": "/表象/视觉/实体/人物/人物特征" }, { "name": "人物形象", "score": 0.7516, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物", "score": 0.7425, "path": "/表象/视觉/实体/人物" } ] }, { "scope_type": "form", "value": "三维度模型", "candidate": "三维度模型", "link": "新建", "score": 0.681, "top": [ { "name": "三维建模合成", "score": 0.681, "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成" }, { "name": "价值塑造", "score": 0.5219, "path": "/架构/策略/认知引导/话语影响/立场引导/价值塑造" }, { "name": "第三人称", "score": 0.5166, "path": "/架构/叙事/叙事视角/人称结构/第三人称" } ] }, { "scope_type": "effect", "value": "真实感", "candidate": "真实感", "link": "新建", "score": 0.5666, "top": [ { "name": "细节具象", "score": 0.5666, "path": "/表达/信息传达/传达深度/补充细化/细节具象" }, { "name": "情感共鸣", "score": 0.5608, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "细节呈现", "score": 0.5483, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现" } ] } ] }, { "id": "k3", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 3 }, "title": "戏剧冲突的四种类型", "业务阶段": [ "脚本" ], "出处": [ "卡片4" ], "界定": "根据意志与阻碍力碰撞的呈现状态对冲突进行分类。", "kind": "选项", "主体": [ { "小标题": "冲突形态分类", "条目": [ { "词": "静态冲突", "说明": "内部无可见的发展进度。", "选择线索": "常表现为僵局或停顿状态。" }, { "词": "跳跃冲突", "说明": "强迫人物做出与其性格不相符的突发行动。", "选择线索": "需要剧烈的情节转折时使用。" }, { "词": "缓慢升级冲突", "说明": "逻辑清晰地递增紧张感。", "选择线索": "追求剧本扎实逻辑和真实情感共鸣时作为首选。" }, { "词": "预示冲突", "说明": "通过坚定的对手与不妥协的张力表现。", "选择线索": "用于建立长期威胁或势均力敌的对峙感。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "冲突形态", "candidate": "冲突形态", "link": "新建", "score": 0.7735, "top": [ { "name": "冲突对抗", "score": 0.7735, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.7121, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "表演形态", "score": 0.6944, "path": "/表象/视觉/行为/表演行为/杂技/表演形态" } ] }, { "scope_type": "effect", "value": "叙理逻辑", "candidate": "叙理逻辑", "link": "新建", "score": 0.7114, "top": [ { "name": "逻辑顺接", "score": 0.7114, "path": "/结构/叙事推进/承接转换/逻辑顺接" }, { "name": "逻辑推演", "score": 0.6933, "path": "/表达/论证说理/证据支撑/逻辑推演" }, { "name": "逻辑铺垫", "score": 0.6651, "path": "/结构/叙事推进/铺垫准备/逻辑铺垫" } ] }, { "scope_type": "feeling", "value": "情感共鸣", "candidate": "情感共鸣", "link": "新建", "score": 0.7989, "top": [ { "name": "情感", "score": 0.7989, "path": "/情感" }, { "name": "情绪处境共鸣", "score": 0.7864, "path": "/情感/同感/情绪处境共鸣" }, { "name": "共情", "score": 0.7817, "path": "/情感/共情" } ] } ] }, { "id": "k4", "type": "why", "role": "主", "parent": null, "title": "意志力与冲突平衡原理", "业务阶段": [ "脚本" ], "出处": [ "卡片3" ], "主张": "冲突的质量取决于对抗双方意志的平衡与强韧度。", "支撑": [ { "小标题": "对抗机制", "形式": "机制", "内容": "主使人物(主角)与对立人物必须实力相当、意志平衡。人物必须有足够的意志力将奋斗进行到底,否则冲突将提前瓦解。" }, { "小标题": "创作取舍", "形式": "取舍", "内容": "在设定人物时,应当侧重赋予其明确的驱动力和对抗强度,避免因一方过于软弱而导致故事动力过早消失。" } ], "作用域": [ { "scope_type": "substance", "value": "人物意志力", "candidate": "人物意志力", "link": "新建", "score": 0.704, "top": [ { "name": "人物", "score": 0.704, "path": "/表象/视觉/实体/人物" }, { "name": "人物形象", "score": 0.6881, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物特征", "score": 0.6691, "path": "/表象/视觉/实体/人物/人物特征" } ] }, { "scope_type": "effect", "value": "对抗机制", "candidate": "对抗机制", "link": "新建", "score": 0.5448, "top": [ { "name": "矛盾冲突", "score": 0.5448, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "维度对比", "score": 0.527, "path": "/表达/论证说理/分析论证/对比反差/维度对比" }, { "name": "对比引入", "score": 0.5105, "path": "/结构/叙事推进/开篇引入/策略引入/对比引入" } ] }, { "scope_type": "intent", "value": "故事动力", "candidate": "故事动力", "link": "新建", "score": 0.5182, "top": [ { "name": "科普", "score": 0.5182, "path": "/信息传递/知识传递/科普" }, { "name": "事实呈现", "score": 0.4971, "path": "/信息传递/事实呈现" }, { "name": "裂变", "score": 0.4969, "path": "/行为引导/裂变" } ] } ] } ] }, { "post_id": "680659e8000000001a007a11", "source_id": "xhs_680659e8000000001a007a11", "title": "故事设计原理拆解学习", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" ] }, "cards": [ { "index": 1, "content": "故事五部分构成叙事弧线:阐述(交代背景人设)、激励事件(诱发事件)、进展纠葛(上升动作)、危机(情节突转)、高潮(问题解决)、结局(下降动作)。激励事件分为随机型和有因型(主角抉择)。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp" }, { "index": 2, "content": "激励事件的功能:打破平衡、激发欲望、将主角送上求索之路。构思模式:发生在主角身上最坏/最好的事情如何逆转。纠葛分为单一层面的冲突和复杂型(所有三个层面)的冲突。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp" }, { "index": 3, "content": "故事宏观结构:节拍构成场景,场景构成序列,序列构成幕。标准三幕故事要求四个重大场景:开篇激励事件、第一幕高潮、第二幕高潮、第三幕高潮。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp" }, { "index": 4, "content": "场景设计要素:1. 转折点(产生惊奇、增强好奇心、见识新方向);2. 伏笔/分晓(知识的层层铺垫与传达)。故事脊椎是贯穿始终的求索之路。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp" }, { "index": 5, "content": "情感转变:通过核心情感(快感、痛感)的动态交替打破‘回报递减定理’。情感触发三前提:移情于人物、知道人物想要什么、明白利害攸关的价值。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp" }, { "index": 6, "content": "选择的性质:真正的选择是‘两难之择’(不可调和的两善取其一,或两恶取其轻)。通过人物A、B、C的三角关系构建复合连锁的选择冲突。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp" }, { "index": 7, "content": "场景分析五步程序:1. 确定冲突(明确场景目标与对抗力量);2. 标注开篇价值(正/负面);3. 分解为节拍(动作/反应交流);4. 标注结尾价值并比较;5. 概述节拍并标注转折点位置。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp" }, { "index": 8, "content": "危机设计:危机是一个‘危险机会’的时刻,是主角在生活压力下必须作出的终极决定,揭示人物深层性格和核心价值。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp" }, { "index": 9, "content": "高潮与结局:高潮必须充满意义(价值剧变),通过情感满足观众预期。结局用途包括:为次情节提供高潮场景、展示高潮影响、体现对观众的尊重。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "场景分析五步程序", "purpose": "通过系统分析确定场景的冲突、动作与转折效果", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "原始剧本/剧集场景", "directive": "确定冲突,明确场景目标与对抗力量", "output": "场景核心冲突点", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "冲突拆解", "作用域": [ { "scope_type": "substance", "value": "剧本冲突", "candidate": "剧本冲突", "link": "新建", "score": 0.7396, "top": [ { "name": "冲突对抗", "score": 0.7396, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6629, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.6193, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "effect", "value": "场景目标设定", "candidate": "场景目标设定", "link": "新建", "score": 0.7238, "top": [ { "name": "场景描绘", "score": 0.7238, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘" }, { "name": "场景引入", "score": 0.6876, "path": "/结构/叙事推进/开篇引入/策略引入/场景引入" }, { "name": "基调设定", "score": 0.6429, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" } ] } ] }, { "id": "s2", "input": "← s1产出", "directive": "标注开篇价值,判断是正向还是负向状态", "output": "场景起始价值状态", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "状态标注", "作用域": [ { "scope_type": "substance", "value": "价值状态", "candidate": "价值状态", "link": "新建", "score": 0.7285, "top": [ { "name": "价值导向", "score": 0.7285, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值观念", "score": 0.7272, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" }, { "name": "价值象征", "score": 0.7102, "path": "/理念/知识/思想/概念范畴/价值象征" } ] }, { "scope_type": "effect", "value": "起始点标注", "candidate": "起始点标注", "link": "新建", "score": 0.5335, "top": [ { "name": "路径方法", "score": 0.5335, "path": "/表达/互动引导/行动引导/路径方法" }, { "name": "确立基点", "score": 0.5323, "path": "/结构/叙事推进/开篇引入/直述开篇/确立基点" }, { "name": "强调突出", "score": 0.5264, "path": "/表达/信息传达/传达手法/强调突出" } ] } ] }, { "id": "s3", "input": "← s2产出", "directive": "将场景分解为节拍,观察角色间的动作/反应交流", "output": "节拍序列", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "结构拆解", "作用域": [ { "scope_type": "substance", "value": "叙事节拍", "candidate": "叙事节拍", "link": "新建", "score": 0.687, "top": [ { "name": "历史叙事", "score": 0.687, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "配乐", "score": 0.5611, "path": "/表象/声音/音乐/配乐" }, { "name": "标题", "score": 0.5498, "path": "/表象/视觉/符号/文字符号/标题" } ] }, { "scope_type": "form", "value": "动作反应序列", "candidate": "动作反应序列", "link": "新建", "score": 0.6479, "top": [ { "name": "动作姿态", "score": 0.6479, "path": "/呈现/视觉/视觉画面/形象塑造/人物表现/动作姿态" }, { "name": "行为对抗", "score": 0.5821, "path": "/架构/叙事/叙事技法/戏剧张力/冲突/行为对抗" }, { "name": "情绪强化", "score": 0.558, "path": "/架构/策略/情感调动/情感激发/情绪基调/情绪强化" } ] } ] }, { "id": "s4", "input": "← s3产出", "directive": "标注结尾价值并与开篇价值进行比较,看是否有变化", "output": "价值转变结果", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "效果复核", "作用域": [ { "scope_type": "effect", "value": "价值转变", "candidate": "价值转变", "link": "新建", "score": 0.7352, "top": [ { "name": "价值升华", "score": 0.7352, "path": "/结构/叙事推进/收束归纳/闭环收束/价值升华" }, { "name": "价值建构", "score": 0.7031, "path": "/表达/论证说理/提炼升华/价值建构" }, { "name": "价值肯定", "score": 0.6775, "path": "/表达/论证说理/分析论证/论证评判/肯定论证/价值肯定" } ] }, { "scope_type": "intent", "value": "逻辑", "candidate": "逻辑", "link": "新建", "score": 0.5602, "top": [ { "name": "分析", "score": 0.5602, "path": "/信息传递/知识传递/分析" }, { "name": "科普", "score": 0.5465, "path": "/信息传递/知识传递/科普" }, { "name": "事实呈现", "score": 0.5403, "path": "/信息传递/事实呈现" } ] } ] }, { "id": "s5", "input": "← s4产出", "directive": "概述节拍并标注出转折点发生的具体位置", "output": "完整的场景分析报告", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "综合复盘", "作用域": [ { "scope_type": "form", "value": "场景分析报告", "candidate": "场景分析报告", "link": "新建", "score": 0.6723, "top": [ { "name": "场景描写", "score": 0.6723, "path": "/架构/修辞/描写刻画/细节描绘/场景描写" }, { "name": "内容场景对比", "score": 0.6604, "path": "/架构/创意/对比反差/并置对比/通用对比/内容场景对比" }, { "name": "场景植入", "score": 0.6303, "path": "/架构/策略/认知引导/场景植入" } ] }, { "scope_type": "effect", "value": "转折点", "candidate": "转折点", "link": "新建", "score": 0.7725, "top": [ { "name": "转折变化", "score": 0.7725, "path": "/结构/叙事推进/承接转换/转折变化" }, { "name": "视角转换", "score": 0.6036, "path": "/结构/叙事推进/承接转换/视角转换" }, { "name": "叙事推进节点", "score": 0.589, "path": "/结构/叙事推进/叙事推进节点" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "故事弧线的五部分构成", "业务阶段": [ "脚本", "选题" ], "出处": [ "卡片1" ], "界定": "构成故事叙事完整弧线的五个核心阶段。", "kind": "构成", "主体": [ { "小标题": "叙事要素清单", "形式": "清单", "条目": [ { "词": "阐述", "说明": "交代背景人设" }, { "词": "激励事件", "说明": "诱发事件,分为随机型和有因型即主角抉择" }, { "词": "进展纠葛", "说明": "上升动作" }, { "词": "危机/高潮", "说明": "情节突转与问题解决" }, { "词": "结局", "说明": "下降动作,展示高潮影响及为次情节收口" } ] } ], "作用域": [ { "scope_type": "substance", "value": "叙事弧线", "candidate": "叙事弧线", "link": "新建", "score": 0.7116, "top": [ { "name": "历史叙事", "score": 0.7116, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "人物故事", "score": 0.571, "path": "/理念/事件/社会事件/人物故事" }, { "name": "构图", "score": 0.5641, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "form", "value": "五段式结构", "candidate": "五段式结构", "link": "新建", "score": 0.7181, "top": [ { "name": "分段结构", "score": 0.7181, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "对话结构", "score": 0.6753, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "结构编排", "score": 0.6507, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排" } ] }, { "scope_type": "effect", "value": "情节推进", "candidate": "情节推进", "link": "新建", "score": 0.8455, "top": [ { "name": "叙事推进", "score": 0.8455, "path": "/结构/叙事推进" }, { "name": "叙事推进节点", "score": 0.7857, "path": "/结构/叙事推进/叙事推进节点" }, { "name": "推进节奏", "score": 0.7213, "path": "/结构/叙事推进/推进节奏" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "激励事件的选择类型", "业务阶段": [ "脚本", "灵感" ], "出处": [ "卡片1", "卡片2" ], "界定": "打破故事平衡并捕获好奇心的诱发事件分类。", "kind": "选项", "主体": [ { "小标题": "发生形式", "形式": "分类", "条目": [ { "词": "随机型", "说明": "偶然发生的事件", "选择线索": "用于表现命运的无常或外部环境的剧烈变动" }, { "词": "有因型", "说明": "由主角主动抉择导致", "选择线索": "用于强调主角性格特征或主动性动机" } ] }, { "小标题": "构思逻辑", "形式": "对策", "内容": "关注发生在主角身上最坏或最好的事情如何发生逆转。" } ], "作用域": [ { "scope_type": "substance", "value": "激励事件", "candidate": "激励事件", "link": "新建", "score": 0.7084, "top": [ { "name": "事件", "score": 0.7084, "path": "/理念/事件" }, { "name": "事件评价", "score": 0.6426, "path": "/理念/观念/社会观念/时政评议/历史评价/事件评价" }, { "name": "社会事件", "score": 0.637, "path": "/理念/事件/社会事件" } ] }, { "scope_type": "effect", "value": "好奇心激发", "candidate": "好奇心激发", "link": "新建", "score": 0.6975, "top": [ { "name": "动机激发", "score": 0.6975, "path": "/表达/信息传达/传达手法/强调突出/动机激发" }, { "name": "悬念设置", "score": 0.5601, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "趣味互动", "score": 0.5597, "path": "/表达/互动引导/吸引关注/趣味互动" } ] }, { "scope_type": "intent", "value": "人物塑造", "candidate": "人物塑造", "link": "新建", "score": 0.5146, "top": [ { "name": "行为引导", "score": 0.5146, "path": "/行为引导" }, { "name": "事实呈现", "score": 0.5093, "path": "/信息传递/事实呈现" }, { "name": "情感抒发", "score": 0.4864, "path": "/情感联结/情感抒发" } ] } ] }, { "id": "k4", "type": "what", "role": "主", "parent": null, "title": "场景设计四要素", "业务阶段": [ "脚本" ], "出处": [ "卡片4", "卡片5", "卡片6" ], "界定": "构成一个有效场景必须具备的四个关键设计点。", "kind": "构成", "主体": [ { "小标题": "设计维度", "形式": "清单", "条目": [ { "词": "转折点", "说明": "产生惊奇、增强好奇心、见识新方向" }, { "词": "伏笔/分晓", "说明": "知识的层层铺垫与传达" }, { "词": "情感转变", "说明": "通过核心情感即快感与痛感的动态交替,打破回报递减定理" }, { "词": "选择", "说明": "必须是两难之择,如两善取其一或两恶取其轻,通过三角关系构建连锁冲突" } ] } ], "作用域": [ { "scope_type": "substance", "value": "场景设计", "candidate": "场景设计", "link": "新建", "score": 0.7737, "top": [ { "name": "场景氛围", "score": 0.7737, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" }, { "name": "场景形象", "score": 0.772, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "演出场景", "score": 0.733, "path": "/表象/视觉/空间/空间场所/演艺场地/演出场景" } ] }, { "scope_type": "effect", "value": "情感波幅", "candidate": "情感波幅", "link": "新建", "score": 0.6874, "top": [ { "name": "情感表达", "score": 0.6874, "path": "/表达/情感表达" }, { "name": "情感张力", "score": 0.6774, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "情感共鸣", "score": 0.6707, "path": "/表达/互动引导/情感连接/情感共鸣" } ] }, { "scope_type": "feeling", "value": "惊奇感", "candidate": "惊奇感", "link": "新建", "score": 0.8372, "top": [ { "name": "惊奇", "score": 0.8372, "path": "/认知/惊奇" }, { "name": "美感", "score": 0.6186, "path": "/情感/美感" }, { "name": "悬念期待", "score": 0.5879, "path": "/认知/好奇/悬念期待" } ] } ] }, { "id": "k5", "type": "why", "role": "主", "parent": null, "title": "情感触发原理", "业务阶段": [ "脚本" ], "出处": [ "卡片5" ], "主张": "观众的情感共鸣并非随机,而是建立在逻辑认知之上。", "支撑": [ { "小标题": "触发前提", "形式": "依据", "内容": "情感触发必须满足三个前提:移情于人物、知道人物想要什么、明白利害攸关的价值。" }, { "小标题": "对创作的取舍", "形式": "取舍", "内容": "所以在描写情感冲突前,必须先花篇幅建立人物欲望和丢失该东西的代价,否则单纯的情绪宣泄无法让观众产生共鸣。" } ], "作用域": [ { "scope_type": "substance", "value": "情感触发", "candidate": "情感触发", "link": "新建", "score": 0.7829, "top": [ { "name": "情感", "score": 0.7829, "path": "/理念/情感" }, { "name": "情感体验", "score": 0.7417, "path": "/理念/观念/个人观念/人生感悟/内心感受/情感体验" }, { "name": "情感表达", "score": 0.7288, "path": "/表象/视觉/行为/人际互动/表达沟通/情感表达" } ] }, { "scope_type": "effect", "value": "观众移情", "candidate": "观众移情", "link": "新建", "score": 0.6569, "top": [ { "name": "情感共鸣", "score": 0.6569, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "情感动员", "score": 0.6024, "path": "/表达/互动引导/情感连接/情感动员" }, { "name": "情感收束", "score": 0.5783, "path": "/结构/叙事推进/收束归纳/情感收束" } ] }, { "scope_type": "feeling", "value": "情感共鸣", "candidate": "情感共鸣", "link": "新建", "score": 0.7989, "top": [ { "name": "情感", "score": 0.7989, "path": "/情感" }, { "name": "情绪处境共鸣", "score": 0.7864, "path": "/情感/同感/情绪处境共鸣" }, { "name": "共情", "score": 0.7817, "path": "/情感/共情" } ] } ] }, { "id": "k6", "type": "why", "role": "主", "parent": null, "title": "冲突的分类原则", "业务阶段": [ "脚本" ], "出处": [ "卡片2" ], "主张": "冲突的复杂性决定了故事的厚度。", "支撑": [ { "小标题": "冲突层次", "形式": "依据", "内容": "冲突分为三个层面:内心冲突、个人冲突、个人与外界环境的冲突。" }, { "小标题": "对创作的取舍", "形式": "取舍", "内容": "应追求复杂型冲突,即让主角同时面对所有三个层面的对抗力量,避免单一维度的线性对抗,使故事更具进展纠葛的张力。" } ], "作用域": [ { "scope_type": "substance", "value": "冲突层次", "candidate": "冲突层次", "link": "新建", "score": 0.7465, "top": [ { "name": "冲突对抗", "score": 0.7465, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6795, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.6246, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "effect", "value": "叙事张力", "candidate": "叙事张力", "link": "新建", "score": 0.772, "top": [ { "name": "情感张力", "score": 0.772, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "叙事闭合", "score": 0.7416, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "叙事推进", "score": 0.7408, "path": "/结构/叙事推进" } ] }, { "scope_type": "intent", "value": "故事厚度", "candidate": "故事厚度", "link": "新建", "score": 0.4903, "top": [ { "name": "科普", "score": 0.4903, "path": "/信息传递/知识传递/科普" }, { "name": "事实呈现", "score": 0.4884, "path": "/信息传递/事实呈现" }, { "name": "种草推荐", "score": 0.4662, "path": "/行为引导/商业推广/种草推荐" } ] } ] } ] }, { "post_id": "67e4bdf50000000006028a59", "source_id": "xhs_67e4bdf50000000006028a59", "title": "只要学会这几样,写短视频脚本真的不难❗️", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" ] }, "cards": [ { "index": 1, "content": "短视频脚本流程梳理:包含确定选题、搭建框架(人/景/事)、细节完善(分镜序号、拍摄场景、画面感构思、拍摄技巧、字幕与音效策略、长短视频时长分配建议)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp" }, { "index": 2, "content": "脚本构思三步骤与要素:明确标题(核心主题)、视频画面描述、五种景别交替使用、多角度拍摄、视频文案(含注译);脚本构思包含点名主题、截取痛点、制造起伏、引起共鸣等多种策略。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp" }, { "index": 3, "content": "分镜头脚本公式:提供vlog脚本五大公式(如引起共鸣=人物+状态+情感宣泄);脚本三要素(开头噱头、中间论述、结尾总结);黄金结构(引子、内容主题、结尾的具体设计细节)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp" }, { "index": 4, "content": "常用构图知识清单:水平线构图(稳定)、对角线构图(动感)、中心构图(主体突出)、框式构图(神秘窥视感)、九宫格/三分法构图(排列主体、简化画面)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "短视频脚本创作全流程", "purpose": "按部就班完成一份细节完善的视频脚本", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "创作意向/原始灵感", "directive": "明确视频的核心主题,并将其转化为具体的标题。", "output": "确定选题(标题)", "出处": [ "卡片1", "卡片2" ], "创作阶段": "定向", "动作": "确定选题", "作用域": [ { "scope_type": "substance", "value": "选题方向", "candidate": "选题方向", "link": "新建", "score": 0.5839, "top": [ { "name": "价值取向", "score": 0.5839, "path": "/理念/观念/个人观念/处世智慧/价值取向" }, { "name": "学科领域", "score": 0.5814, "path": "/理念/知识/思想/学科领域" }, { "name": "行业研究", "score": 0.5712, "path": "/理念/知识/商业/行业分析/行业研究" } ] }, { "scope_type": "intent", "value": "创作", "candidate": "创作", "link": "新建", "score": 0.5424, "top": [ { "name": "解读", "score": 0.5424, "path": "/信息传递/知识传递/解读" }, { "name": "分享", "score": 0.5361, "path": "/信息传递/信息扩散/分享" }, { "name": "批判", "score": 0.5359, "path": "/情感联结/情感抒发/批判" } ] } ] }, { "id": "s2", "input": "← s1产出", "directive": "围绕选题搭建基础骨架,需涵盖人物(主体)、场景(环境)、事件(情节)三大核心要素。", "output": "脚本框架", "出处": [ "卡片1" ], "创作阶段": "构思", "动作": "搭建框架", "作用域": [ { "scope_type": "form", "value": "脚本框架", "candidate": "脚本框架", "link": "新建", "score": 0.6975, "top": [ { "name": "规范框架", "score": 0.6975, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构/规范框架" }, { "name": "框架类型", "score": 0.695, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排/框架类型" }, { "name": "架构", "score": 0.6268, "path": "/架构" } ] }, { "scope_type": "substance", "value": "叙事要素", "candidate": "叙事要素", "link": "新建", "score": 0.7066, "top": [ { "name": "历史叙事", "score": 0.7066, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "构成要素", "score": 0.6372, "path": "/理念/知识/思想/概念范畴/关系结构/构成要素" }, { "name": "人物故事", "score": 0.5836, "path": "/理念/事件/社会事件/人物故事" } ] } ] }, { "id": "s3", "input": "← s2产出", "directive": "将框架细化为镜头动作。包含分配镜号、明确视频画面描述(可搭配五种景别交替、多角度拍摄)、编写视频文案及注译、规划字幕音效策略。长视频注意开头10-15秒设计,短视频需在3-5秒内呈现主题。", "output": "细节完善的脚本实稿", "出处": [ "卡片1", "卡片2" ], "创作阶段": "打磨", "动作": "细节完善", "作用域": [ { "scope_type": "form", "value": "分镜脚本", "candidate": "分镜脚本", "link": "新建", "score": 0.639, "top": [ { "name": "漫画", "score": 0.639, "path": "/呈现/视觉/视觉风格/视觉艺术风格/绘画风格/漫画" }, { "name": "叙事逻辑", "score": 0.5933, "path": "/架构/逻辑/叙事逻辑" }, { "name": "剪辑组接", "score": 0.591, "path": "/呈现/视觉/视觉制作/剪辑组接" } ] }, { "scope_type": "effect", "value": "节奏掌控", "candidate": "节奏掌控", "link": "新建", "score": 0.7099, "top": [ { "name": "推进节奏", "score": 0.7099, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.5435, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "高潮构建", "score": 0.5423, "path": "/结构/叙事推进/叙事推进节点/高潮构建" } ] }, { "scope_type": "intent", "value": "完播率", "candidate": "完播率", "link": "新建", "score": 0.5163, "top": [ { "name": "科普", "score": 0.5163, "path": "/信息传递/知识传递/科普" }, { "name": "种草推荐", "score": 0.5139, "path": "/行为引导/商业推广/种草推荐" }, { "name": "粉丝互动", "score": 0.4853, "path": "/情感联结/关系维护/粉丝互动" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "短视频脚本构思逻辑与黄金结构", "业务阶段": [ "脚本" ], "出处": [ "卡片2", "卡片3" ], "界定": "脚本内容的叙事组织方式与段落分布规律。", "kind": "构成", "主体": [ { "小标题": "黄金三段式结构", "形式": "清单", "条目": [ { "词": "引子", "说明": "视觉冲击或意想不到的镜头,作为开头噱头引起兴趣。" }, { "词": "内容主题", "说明": "中间部分的论述,通过起伏的故事线把握叙事节奏。" }, { "词": "结尾", "说明": "总结全篇,包含印象点、情感升华或行动引导(CTA)。" } ] }, { "小标题": "内容切入策略", "形式": "清单", "条目": [ { "词": "开门见山", "说明": "直接点名主题。" }, { "词": "制造起伏", "说明": "通过提出疑问、方案解决或故事讲述制造波折。" }, { "词": "截取痛点", "说明": "选取能引起受众共鸣的情境。" } ] } ], "作用域": [ { "scope_type": "form", "value": "三段式结构", "candidate": "三段式结构", "link": "新建", "score": 0.7571, "top": [ { "name": "分段结构", "score": 0.7571, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "对话结构", "score": 0.7041, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "结构编排", "score": 0.6811, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排" } ] }, { "scope_type": "effect", "value": "共鸣激发", "candidate": "共鸣激发", "link": "新建", "score": 0.7747, "top": [ { "name": "情感共鸣", "score": 0.7747, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "动机激发", "score": 0.672, "path": "/表达/信息传达/传达手法/强调突出/动机激发" }, { "name": "呼应回应", "score": 0.6095, "path": "/结构/叙事推进/承接转换/逻辑顺接/呼应回应" } ] }, { "scope_type": "intent", "value": "行动引导", "candidate": "行动引导", "link": "新建", "score": 0.8335, "top": [ { "name": "行为引导", "score": 0.8335, "path": "/行为引导" }, { "name": "事实呈现", "score": 0.5448, "path": "/信息传递/事实呈现" }, { "name": "引流", "score": 0.5417, "path": "/行为引导/传播/引流" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "Vlog脚本创作五大公式", "业务阶段": [ "脚本" ], "出处": [ "卡片3" ], "界定": "针对Vlog题材的标准化内容组合公式。", "kind": "选项", "主体": [ { "小标题": "常用公式清单", "形式": "清单", "条目": [ { "词": "引起共鸣公式", "说明": "人物 + 状态 + 情感宣泄", "选择线索": "适用于希望与观众建立深层情感链接,表达态度而非单纯记录时使用。" }, { "词": "引发好奇公式", "说明": "通过反直觉或悬念设置引起观众持续观看。", "选择线索": "适用于有反差感或强结果支撑的内容。" }, { "词": "干货输出公式", "说明": "直给知识或方法论,解决具体问题。", "选择线索": "适用于科普、教程或纯利他向内容。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "Vlog内容", "candidate": "Vlog内容", "link": "新建", "score": 0.5697, "top": [ { "name": "标题", "score": 0.5697, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "居家生活", "score": 0.5412, "path": "/理念/方法/生活技巧/居家生活" }, { "name": "居家生活", "score": 0.5412, "path": "/表象/视觉/行为/日常活动/居家生活" } ] }, { "scope_type": "form", "value": "内容公式", "candidate": "内容公式", "link": "新建", "score": 0.5731, "top": [ { "name": "内容场景对比", "score": 0.5731, "path": "/架构/创意/对比反差/并置对比/通用对比/内容场景对比" }, { "name": "图文关系", "score": 0.5503, "path": "/呈现/视觉/视觉制作/构图编排/版面设计/图文关系" }, { "name": "引用呈现", "score": 0.5394, "path": "/架构/策略/认知引导/话语影响/标题操控/引用呈现" } ] }, { "scope_type": "feeling", "value": "信任感", "candidate": "信任感", "link": "新建", "score": 0.5922, "top": [ { "name": "美感", "score": 0.5922, "path": "/情感/美感" }, { "name": "专业信赖", "score": 0.5726, "path": "/认知/评判/专业信赖" }, { "name": "情感", "score": 0.572, "path": "/情感" } ] }, { "scope_type": "effect", "value": "悬念设置", "candidate": "悬念设置", "link": "复用", "score": 1.0, "top": [ { "name": "悬念设置", "score": 1.0, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "情感铺垫", "score": 0.6462, "path": "/结构/叙事推进/铺垫准备/情感铺垫" }, { "name": "设定铺垫", "score": 0.6262, "path": "/结构/叙事推进/铺垫准备/设定铺垫" } ] } ] }, { "id": "k4", "type": "what", "role": "主", "parent": null, "title": "常用拍摄构图知识清单", "业务阶段": [ "脚本" ], "出处": [ "卡片4" ], "界定": "在短视频拍摄阶段用于组织画面元素的视觉方法论。", "kind": "选项", "主体": [ { "小标题": "构图法分类", "形式": "清单", "条目": [ { "词": "水平线构图", "说明": "画面表现平稳。", "选择线索": "追求画面稳定感和开阔感时使用。" }, { "词": "对角线构图", "说明": "线条斜跨画面。", "选择线索": "需要增强画面动感或引导观众视线时使用。" }, { "词": "中心构图", "说明": "主体位于正中央。", "选择线索": "主体单一且需要高度突出时使用。" }, { "词": "框式构图", "说明": "利用前景形成框架。", "选择线索": "制造神秘感、窥视感或纵深感时使用。" }, { "词": "九宫格/三分法构图", "说明": "主体落在交叉点或分割线上。", "选择线索": "通用的画面排列方式,用于简化画面、使主体位置自然。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "拍摄构图", "candidate": "拍摄构图", "link": "新建", "score": 0.873, "top": [ { "name": "构图", "score": 0.873, "path": "/表象/视觉/画面/构图" }, { "name": "色彩构成", "score": 0.6082, "path": "/表象/视觉/画面特征/色彩表现/色彩构成" }, { "name": "光影", "score": 0.559, "path": "/表象/视觉/画面/光影" } ] }, { "scope_type": "effect", "value": "视觉引导", "candidate": "视觉引导", "link": "新建", "score": 0.7313, "top": [ { "name": "行动引导", "score": 0.7313, "path": "/表达/互动引导/行动引导" }, { "name": "互动引导", "score": 0.7215, "path": "/表达/互动引导" }, { "name": "视觉开篇", "score": 0.7135, "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇" } ] }, { "scope_type": "feeling", "value": "稳定感", "candidate": "稳定感", "link": "新建", "score": 0.6121, "top": [ { "name": "美感", "score": 0.6121, "path": "/情感/美感" }, { "name": "风格美感", "score": 0.5636, "path": "/情感/美感/风格美感" }, { 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