{ "count": 7, "posts": [ { "post_id": "699308fa0000000016009697", "source_id": "xhs_699308fa0000000016009697", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" ] }, "cards": [ { "index": 1, "content": "真正能爆的选题往往是写完后感觉羞耻的。‘太正确’、太专业的选题反而不容易爆。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp" }, { "index": 2, "content": "", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp" }, { "index": 3, "content": "爆款选题的防伪标签:羞耻感。单纯的高信息密度选题只经过大脑审核,没有经过情绪审核;发之前的感受应该是犹豫而不是满意。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp" }, { "index": 4, "content": "羞耻感信号:写完之后觉得自己是否在装、或者说话太直白。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp" }, { "index": 5, "content": "羞耻感本质:触碰了真实但平时大家不敢说出口、被社交礼仪包裹的公共痛点。冒犯感本质:撕裂那些正确共识的‘圣经句’。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp" }, { "index": 6, "content": "爆款选题通常带着对他人的某种正确共识的冒犯,这会给创作者带来压力(怕被骂、被指责贩卖焦虑),但这种压力证明踩到了大众神经。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp" }, { "index": 7, "content": "创作安全等于观众无感。没有风险就等于没有情绪触发,也就不会有转发和爆发。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp" }, { "index": 8, "content": "爆款原因分析:普通的选题在加固一个信念,爆款选题在撕裂一个信念(即各赛道的‘圣经句’,如自律即自由、内容为王等)。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp" }, { "index": 9, "content": "选题机制:找到‘圣经句’,找到它崩塌的场景,把裂缝撕开。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp" }, { "index": 10, "content": "实操第一招:寻找正确共识的失灵瞬间。列出赛道大号反复讲的正确共识,问一个问题:什么情况下,一个人严格按这句话做,反而越做越差?", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp" }, { "index": 11, "content": "实操第二招:去评论区找‘但是’。在竞品爆款视频下翻看‘道理我都懂,但是……’的评论,这个‘但是’就是现成的、经过市场验证的选题裂缝。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp" }, { "index": 12, "content": "创作认知:观众缺的不是正确答案,而是有人帮他们说出‘这个正确答案在你身上根本不好使’。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" } ], "knowledges": [ { "id": "k1", "type": "why", "role": "主", "parent": null, "title": "爆款选题的羞耻感原理", "业务阶段": [ "灵感", "选题" ], "出处": [ "卡片1", "卡片3", "卡片5", "卡片6", "卡片7", "卡片8" ], "主张": "好选题应具备羞耻感和冒犯感,本质是触碰真实痛点并撕裂大众共识。", "支撑": [ { "小标题": "羞耻感的信号", "形式": "判据", "内容": "写完选题后感到犹豫、怕被骂、觉得自己说话太直白或在装,而非满意。单纯的信息密度只经过大脑审核,羞耻感才代表经过了情绪审核。" }, { "小标题": "爆款选题的底层逻辑", "形式": "机制", "内容": "普通选题在加固信念,爆款选题在撕裂赛道圣经句(大众共识)。创作安全等于观众无感,没有风险就没有情绪触发和爆发。" }, { "小标题": "对创作的取舍", "形式": "取舍", "内容": "放弃追求‘由于太专业、太正确而感到满意’的选题;侧重寻找能够戳破社交礼仪包裹、触碰公共痛点但平时不敢说的内容。" } ], "作用域": [ { "scope_type": "substance", "value": "爆款选题", "candidate": "爆款选题", "link": "新建", "score": 0.588, "top": [ { "name": "标题", "score": 0.588, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "痛点问题", "score": 0.5767, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "评选榜单", "score": 0.5296, "path": "/理念/事件/商业事件/评选榜单" } ] }, { "scope_type": "feeling", "value": "羞耻感", "candidate": "羞耻感", "link": "新建", "score": 0.6268, "top": [ { "name": "情感", "score": 0.6268, "path": "/情感" }, { "name": "美感", "score": 0.6123, "path": "/情感/美感" }, { "name": "共情", "score": 0.5855, "path": "/情感/共情" } ] }, { "scope_type": "feeling", "value": "冒犯感", "candidate": "冒犯感", "link": "新建", "score": 0.5938, "top": [ { "name": "厌恶反感", "score": 0.5938, "path": "/情感/共情/厌恶反感" }, { "name": "情感", "score": 0.5689, "path": "/情感" }, { "name": "共情", "score": 0.562, "path": "/情感/共情" } ] }, { "scope_type": "effect", "value": "情绪触发", "candidate": "情绪触发", "link": "新建", "score": 0.6725, "top": [ { "name": "情感共鸣", "score": 0.6725, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "情感表达", "score": 0.6546, "path": "/表达/情感表达" }, { "name": "情感动员", "score": 0.6501, "path": "/表达/互动引导/情感连接/情感动员" } ] }, { "scope_type": "intent", "value": "破圈爆发", "candidate": "破圈爆发", "link": "新建", "score": 0.6209, "top": [ { "name": "裂变", "score": 0.6209, "path": "/行为引导/裂变" }, { "name": "信息扩散", "score": 0.5481, "path": "/信息传递/信息扩散" }, { "name": "商业推广", "score": 0.5189, "path": "/行为引导/商业推广" } ] } ] }, { "id": "k2", "type": "how", "role": "主", "parent": null, "title": "通过‘撕裂共识’构思爆款选题法", "purpose": "找到具有爆发力的选题切入点", "业务阶段": [ "选题" ], "steps": [ { "id": "s1", "input": "所属赛道及其相关的创作方向", "directive": "列出赛道大号反复讲的‘正确共识’(圣经句)。例:‘自律即自由’、‘内容为王’。", "output": "赛道圣经句清单", "出处": [ "卡片10" ], "创作阶段": "定向", "动作": "列举圣经句", "作用域": [ { "scope_type": "substance", "value": "赛道共识", "candidate": "赛道共识", "link": "新建", "score": 0.5828, "top": [ { "name": "通用共识符号", "score": 0.5828, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "赛事竞技", "score": 0.5451, "path": "/表象/视觉/行为/日常活动/组织活动/赛事竞技" }, { "name": "认知思辨", "score": 0.5382, "path": "/理念/知识/思想/概念范畴/认知思辨" } ] }, { "scope_type": "form", "value": "共识清单", "candidate": "共识清单", "link": "新建", "score": 0.6948, "top": [ { "name": "共识论证", "score": 0.6948, "path": "/架构/逻辑/信息编排逻辑/归纳论证/共识论证" }, { "name": "条目列举", "score": 0.5905, "path": "/架构/逻辑/信息编排逻辑/条目列举" }, { "name": "排名榜单", "score": 0.5703, "path": "/架构/逻辑/信息编排逻辑/条目列举/排名榜单" } ] }, { "scope_type": "intent", "value": "盘点行业基准", "candidate": "盘点行业基准", "link": "新建", "score": 0.4701, "top": [ { "name": "事实呈现", "score": 0.4701, "path": "/信息传递/事实呈现" }, { "name": "分析", "score": 0.4666, "path": "/信息传递/知识传递/分析" }, { "name": "行为引导", "score": 0.4577, "path": "/行为引导" } ] } ] }, { "id": "s2", "input": "← s1 的〈赛道圣经句清单〉", "directive": "寻找这些共识失灵的瞬间。问:什么情况下,一个人严格按这句话做,反而越做越差?", "output": "共识崩塌的情境/逻辑裂缝", "出处": [ "卡片10" ], "创作阶段": "构思", "动作": "逆向审视", "作用域": [ { "scope_type": "substance", "value": "共识失灵场景", "candidate": "共识失灵场景", "link": "新建", "score": 0.5869, "top": [ { "name": "使用场景", "score": 0.5869, "path": "/理念/知识/商业/产品服务/使用场景" }, { "name": "通用共识符号", "score": 0.5851, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "场景感悟", "score": 0.5571, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" } ] }, { "scope_type": "effect", "value": "痛点洞察", "candidate": "痛点洞察", "link": "新建", "score": 0.5816, "top": [ { "name": "解决方案", "score": 0.5816, "path": "/表达/论证说理/解决方案" }, { "name": "情感共鸣", "score": 0.5783, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "核心点明", "score": 0.5737, "path": "/表达/信息传达/传达手法/强调突出/核心点明" } ] }, { "scope_type": "intent", "value": "寻找逻辑裂缝", "candidate": "寻找逻辑裂缝", "link": "新建", "score": 0.4905, "top": [ { "name": "裂变", "score": 0.4905, "path": "/行为引导/裂变" }, { "name": "揭露", "score": 0.4842, "path": "/信息传递/事实呈现/揭露" }, { "name": "事实呈现", "score": 0.4784, "path": "/信息传递/事实呈现" } ] } ] }, { "id": "s3", "input": "← s2 的〈逻辑裂缝〉", "directive": "将裂缝撕开,提炼成选题。即:帮观众说出‘这个正确答案在你身上不好使’的原因。", "output": "一个具备冒犯感和羞耻感的选题", "出处": [ "卡片9", "卡片12" ], "创作阶段": "打磨", "动作": "确定切入点", "作用域": [ { "scope_type": "substance", "value": "冒犯/羞耻选题", "candidate": "冒犯/羞耻选题", "link": "新建", "score": 0.5366, "top": [ { "name": "人生议题", "score": 0.5366, "path": "/理念/观念/个人观念/人生感悟/人生议题" }, { "name": "历史议题", "score": 0.5063, "path": "/理念/知识/历史/历史议题" }, { "name": "禁忌习俗", "score": 0.5012, "path": "/理念/知识/文化/礼仪习俗/禁忌习俗" } ] }, { "scope_type": "effect", "value": "选题撕裂力", "candidate": "选题撕裂力", "link": "新建", "score": 0.4731, "top": [ { "name": "情感张力", "score": 0.4731, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "拆解剖析", "score": 0.4521, "path": "/表达/论证说理/分析论证/拆解剖析" }, { "name": "悬念设置", "score": 0.4214, "path": "/结构/叙事推进/叙事推进节点/悬念设置" } ] }, { "scope_type": "intent", "value": "提炼选题", "candidate": "提炼选题", "link": "新建", "score": 0.4762, "top": [ { "name": "事实呈现", "score": 0.4762, "path": "/信息传递/事实呈现" }, { "name": "裂变", "score": 0.4663, "path": "/行为引导/裂变" }, { "name": "解读", "score": 0.4414, "path": "/信息传递/知识传递/解读" } ] } ] } ], "dropped": [] }, { "id": "k3", "type": "how", "role": "主", "parent": null, "title": "评论区裂缝挖选题法", "purpose": "从用户真实反馈中挖掘现成的爆款选题", "业务阶段": [ "灵感", "选题" ], "steps": [ { "id": "s1", "input": "同赛道的竞品账号及热门视频", "directive": "在竞品爆款视频评论区中,翻看包含‘道理我都懂,但是……’逻辑的评论。", "output": "用户‘但是’反馈清单", "出处": [ "卡片11" ], "创作阶段": "定向", "动作": "挖掘评论区", "作用域": [ { "scope_type": "substance", "value": "竞品评论区", "candidate": "竞品评论区", "link": "新建", "score": 0.6, "top": [ { "name": "政策评论", "score": 0.6, "path": "/理念/观念/社会观念/时政评议/政策评论" }, { "name": "产品矩阵", "score": 0.54, "path": "/理念/知识/商业/产品服务/产品矩阵" }, { "name": "具体政策评论", "score": 0.5323, "path": "/理念/观念/社会观念/时政评议/政策评论/具体政策评论" } ] }, { "scope_type": "form", "value": "评论逻辑分类", "candidate": "评论逻辑分类", "link": "新建", "score": 0.693, "top": [ { "name": "逻辑", "score": 0.693, "path": "/架构/逻辑" }, { "name": "情感逻辑", "score": 0.6655, "path": "/架构/逻辑/叙事逻辑/情感逻辑" }, { "name": "逻辑推论", "score": 0.6635, "path": "/架构/逻辑/信息编排逻辑/归纳论证/逻辑推论" } ] }, { "scope_type": "intent", "value": "筛选用户反馈", "candidate": "筛选用户反馈", "link": "新建", "score": 0.5087, "top": [ { "name": "粉丝互动", "score": 0.5087, "path": "/情感联结/关系维护/粉丝互动" }, { "name": "关系维护", "score": 0.4917, "path": "/情感联结/关系维护" }, { "name": "信息扩散", "score": 0.4893, "path": "/信息传递/信息扩散" } ] } ] }, { "id": "s2", "input": "← s1 的〈用户‘但是’反馈清单〉", "directive": "分析这些‘但是’背后的真实痛点,它们即是被市场验证过的‘选题裂缝’。", "output": "一个高情绪触发的爆款选题", "出处": [ "卡片11" ], "创作阶段": "构思", "动作": "痛点转化", "作用域": [ { "scope_type": "substance", "value": "用户真实痛点", "candidate": "用户真实痛点", "link": "新建", "score": 0.7846, "top": [ { "name": "痛点问题", "score": 0.7846, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "消费体验", "score": 0.574, "path": "/理念/观念/个人观念/人生感悟/内心感受/消费体验" }, { "name": "使用场景", "score": 0.5573, "path": "/理念/知识/商业/产品服务/使用场景" } ] }, { "scope_type": "effect", "value": "高情绪触发", "candidate": "高情绪触发", "link": "新建", "score": 0.5876, "top": [ { "name": "高潮构建", "score": 0.5876, "path": "/结构/叙事推进/叙事推进节点/高潮构建" }, { "name": "情感张力", "score": 0.5781, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "情感共鸣", "score": 0.5739, "path": "/表达/互动引导/情感连接/情感共鸣" } ] }, { "scope_type": "intent", "value": "挖掘选题", "candidate": "挖掘选题", "link": "新建", "score": 0.5178, "top": [ { "name": "裂变", "score": 0.5178, "path": "/行为引导/裂变" }, { "name": "科普", "score": 0.512, "path": "/信息传递/知识传递/科普" }, { "name": "事实呈现", "score": 0.5109, "path": "/信息传递/事实呈现" } ] } ] } ], "dropped": [] } ] }, { "post_id": "698481e1000000000a02a7c1", "source_id": "xhs_698481e1000000000a02a7c1", "title": "7种编剧常用的叙事结构,写剧不用愁!", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" ] }, "cards": [ { "index": 1, "content": "三幕式结构:最基础的线性叙事,分为第一幕(开端:背景、人设、冲突触发)、第二幕(发展:冲突升级、阻碍、人物成长关键期)、第三幕(高潮与结局:矛盾爆发并解决,收尾)。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp" }, { "index": 2, "content": "英雄之旅结构:核心是“平凡人到英雄的蜕变”,包含固定节点:启程(离开舒适区)、考验(核心阶段,遇挑战、结盟友、对抗反派、自我突破)、归来(战胜危机获得成长并回归)。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp" }, { "index": 3, "content": "非线性结构:打破时间先后逻辑,使用闪回、闪前、插叙、倒叙或多视角切换来增强戏剧张力或制造悬念。环形结构:首尾呼应形成闭环,包含非循环类(场景/台词呼应)和带循环类(主角重复经历某段事件)。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp" }, { "index": 4, "content": "多线叙事结构:多条独立故事线并行,在节点交汇,各线有独立主角和冲突但暗含因果联系,可丰富故事维度、提升剧情密度。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp" }, { "index": 5, "content": "嵌套式结构:又称套层结构,虚实交织,外层为引子导出有独立冲突的内层,内外层相互呼应或推动。反结构:又称无结构/碎片化结构,抛弃线性逻辑和核心冲突,注重氛围和情感,以碎片化片段拼接。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp" }, { "index": 6, "content": "反结构续述:追求情绪传递打动观众,适配文艺片和实验性影片,容易出个人风格强烈的作品。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "7种常用叙事结构清单", "业务阶段": [ "脚本" ], "出处": [ "卡片1", "卡片2", "卡片3", "卡片4", "卡片5", "卡片6" ], "界定": "编剧在创作剧本时,用于组织情节发展、角色弧光以及时间轴的七种成熟框架模式。", "kind": "选项", "主体": [ { "小标题": "经典叙事框架", "形式": "清单", "条目": [ { "词": "三幕式结构", "说明": "最基础的线性叙事。第一幕(开端):背景、人设、冲突触发;第二幕(发展):冲突升级、阻碍、人物成长关键期;第三幕(高潮与结局):矛盾爆发并解决,收尾。", "选择线索": "追求线性逻辑,适合最基础、标准化的商业剧创作。" }, { "词": "英雄之旅结构", "说明": "核心是“平凡人到英雄的蜕变”。包含启程(离开舒适区)、考验(核心阶段,遇挑战、结盟友、对抗反派、自我突破)、归来(战胜危机获得成长并回归)。", "选择线索": "适用于强调角色个人成长弧光设计的内容。" } ] }, { "小标题": "时空与维度创新框架", "形式": "清单", "条目": [ { "词": "非线性结构", "说明": "打破时间先后逻辑。使用闪回、闪前、插叙、倒叙或多视角切换。", "选择线索": "旨在增强戏剧张力或制造悬念。" }, { "词": "环形结构", "说明": "首尾呼应形成闭环。包含非循环类(场景/台词呼应)和带循环类(主角重复经历某段事件)。", "选择线索": "追求首尾呼应的艺术感,或涉及循环体裁的情节。" }, { "词": "多线叙事结构", "说明": "多条独立故事线并行并在节点交汇。各线有独立主角和冲突,但暗含因果联系。", "选择线索": "旨在丰富故事维度、提升剧情密度。" } ] }, { "小标题": "复杂结构与风格倾向", "形式": "清单", "条目": [ { "词": "嵌套式结构", "说明": "又称套层结构,虚实交织。外层为引子导出有独立冲突的内层,内外层相互呼应或推动。", "选择线索": "适合制作戏中戏、梦中梦等虚实结合的叙事内容。" }, { "词": "反结构", "说明": "又称无结构/碎片化结构,抛弃线性逻辑和核心冲突。以碎片化片段拼接,注重氛围和情感。", "选择线索": "适配文艺片和实验性影片,追求个人风格强烈、以情绪传递打动观众的作品。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "叙事框架", "candidate": "叙事框架", "link": "新建", "score": 0.7215, "top": [ { "name": "历史叙事", "score": 0.7215, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "概念范畴", "score": 0.6061, "path": "/理念/知识/思想/概念范畴" }, { "name": "构图", "score": 0.5819, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "form", "value": "清单", "candidate": "清单", "link": "新建", "score": 0.706, "top": [ { "name": "条目列举", "score": 0.706, "path": "/架构/逻辑/信息编排逻辑/条目列举" }, { "name": "序号列举", "score": 0.6382, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举" }, { "name": "逐条罗列", "score": 0.6176, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列" } ] }, { "scope_type": "effect", "value": "情节组织", "candidate": "情节组织", "link": "新建", "score": 0.6253, "top": [ { "name": "单元组织", "score": 0.6253, "path": "/结构/结构模式/单元组织" }, { "name": "叙事闭合", "score": 0.6216, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "叙事推进", "score": 0.6199, "path": "/结构/叙事推进" } ] }, { "scope_type": "effect", "value": "角色弧光设计", "candidate": "角色弧光设计", "link": "新建", "score": 0.5758, "top": [ { "name": "行为刻画", "score": 0.5758, "path": "/表达/形象塑造/行为刻画" }, { "name": "叙事闭合", "score": 0.5639, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "叙事推进", "score": 0.562, "path": "/结构/叙事推进" } ] }, { "scope_type": "intent", "value": "教学", "candidate": "教学", "link": "复用", "score": 0.9997, "top": [ { "name": "教学", "score": 0.9997, "path": "/信息传递/知识传递/教学" }, { "name": "知识传递", "score": 0.6257, "path": "/信息传递/知识传递" }, { "name": "科普", "score": 0.5597, "path": "/信息传递/知识传递/科普" } ] } ] } ] }, { "post_id": "67e2e39b0000000003028ff0", "source_id": "xhs_67e2e39b0000000003028ff0", "title": "剧本创作:理解前提、人物、冲突", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" ] }, "cards": [ { "index": 1, "content": "1. 前提:指称主题、论题、中心思想等,是戏剧的目标。前提の内容构成 = 作者立场 + 人物 + 冲突 + 结论。基本情感(如欲望、恐惧)可决定前提。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp" }, { "index": 2, "content": "2. 人物三维度:生理(性别、年龄、外表等)、社会(阶层、职业、教育等)、心理(道德标准、性格、挫折等)。人物的发展是面对冲突的反应,人物的决定源于戏的前提并互为因果。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp" }, { "index": 3, "content": "3. 角色分类:主使人物(主角,处于主导地位,由内在/外在驱动力促使行动)与对立人物(对手,阻止主角,二者意志必须同样强大且产生冲突)。创作情节时要问自己:我应该做什么?别人会做什么?什么应该被完成?", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp" }, { "index": 4, "content": "4. 冲突的四种类型:静态(人物无可见发展)、跳跃(强迫人物做出不符本性的行动)、缓慢升级(由于对立统一产生的持续进展)、预示(即张力,对冲突的允许/分歧)。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp" }, { "index": 5, "content": "5. 冲突的发现与结构:通过观察周遭人物的品质(如贪婪、诚实等)发现冲突点。冲突的基础是“攻击一反击”,通过势均力敌的对峙使冲突升级并走向高潮。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp" }, { "index": 6, "content": "6. 故事结构要素:过渡(小冲突使人物改变状态)、切入点(人物决定沉淀为冲突的点/生死关头)、危机(决定性的改变/转折点)、高潮(生产过程本身)与结局(死或活的结果)。每一个场景都应包含前提、人物、冲突、过渡、危机、高潮和结局。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "基于核心三要素的故事构建法", "purpose": "将灵感转化为包含完整结构要素的故事剧本", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "创作灵感或基本情感(如欲望、恐惧)", "directive": "确立「前提」:结合作者立场、预想人物、冲突方向与结论,形成戏剧的目标。例:『前提 = 作者立场 + 人物 + 冲突 + 结论』", "output": "剧本前提", "出处": [ "卡片1" ], "创作阶段": "构思", "动作": "确立前提", "作用域": [ { "scope_type": "substance", "value": "剧本前提", "candidate": "剧本前提", "link": "新建", "score": 0.5583, "top": [ { "name": "概念构想", "score": 0.5583, "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想" }, { "name": "标题", "score": 0.546, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "场景感悟", "score": 0.5445, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" } ] }, { "scope_type": "effect", "value": "目标", "candidate": "目标", "link": "新建", "score": 0.5555, "top": [ { "name": "解决方案", "score": 0.5555, "path": "/表达/论证说理/解决方案" }, { "name": "行动引导", "score": 0.5382, "path": "/表达/互动引导/行动引导" }, { "name": "动机激发", "score": 0.5147, "path": "/表达/信息传达/传达手法/强调突出/动机激发" } ] }, { "scope_type": "intent", "value": "构思", "candidate": "构思", "link": "新建", "score": 0.505, "top": [ { "name": "解读", "score": 0.505, "path": "/信息传递/知识传递/解读" }, { "name": "分析", "score": 0.4857, "path": "/信息传递/知识传递/分析" }, { "name": "批判", "score": 0.4817, "path": "/情感联结/情感抒发/批判" } ] } ] }, { "id": "s2", "input": "← s1 的剧本前提", "directive": "设计「人物」:基于前提确立人物的三维度(生理、社会、心理);设定主使人物与其意志同样强大的对立人物。", "output": "核心人物小样", "出处": [ "卡片2", "卡片3" ], "创作阶段": "构思", "动作": "人设构建", "作用域": [ { "scope_type": "substance", "value": "人物设定", "candidate": "人物设定", "link": "新建", "score": 0.7787, "top": [ { "name": "人物形象", "score": 0.7787, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物", "score": 0.7397, "path": "/表象/视觉/实体/人物" }, { "name": "人物特征", "score": 0.7314, "path": "/表象/视觉/实体/人物/人物特征" } ] }, { "scope_type": "effect", "value": "对立关系", "candidate": "对立关系", "link": "新建", "score": 0.6759, "top": [ { "name": "矛盾冲突", "score": 0.6759, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "对比反差", "score": 0.6147, "path": "/表达/论证说理/分析论证/对比反差" }, { "name": "维度对比", "score": 0.5871, "path": "/表达/论证说理/分析论证/对比反差/维度对比" } ] }, { "scope_type": "intent", "value": "建立角色", "candidate": "建立角色", "link": "新建", "score": 0.493, "top": [ { "name": "行为引导", "score": 0.493, "path": "/行为引导" }, { "name": "加入", "score": 0.4745, "path": "/行为引导/传播/加入" }, { "name": "关系维护", "score": 0.4738, "path": "/情感联结/关系维护" } ] } ] }, { "id": "s3", "input": "← s2 的核心人物小样", "directive": "通过观察人物品质发现冲突点。基于“攻击与反击”设计冲突,确保冲突由对立统一驱动并缓慢升级。", "output": "冲突发展链", "出处": [ "卡片4", "卡片5" ], "创作阶段": "构思", "动作": "矛盾设计", "作用域": [ { "scope_type": "substance", "value": "戏剧冲突", "candidate": "戏剧冲突", "link": "新建", "score": 0.7608, "top": [ { "name": "戏剧演出", "score": 0.7608, "path": "/表象/视觉/行为/表演行为/综艺表演/戏剧演出" }, { "name": "冲突对抗", "score": 0.7191, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6758, "path": "/理念/事件/政治事件/战争冲突" } ] }, { "scope_type": "effect", "value": "动态推进", "candidate": "动态推进", "link": "新建", "score": 0.7067, "top": [ { "name": "推进节奏", "score": 0.7067, "path": "/结构/叙事推进/推进节奏" }, { "name": "叙事推进", "score": 0.695, "path": "/结构/叙事推进" }, { "name": "动态历程", "score": 0.6634, "path": "/表达/信息传达/传达手法/信息呈现/动态历程" } ] }, { "scope_type": "intent", "value": "驱动情节", "candidate": "驱动情节", "link": "新建", "score": 0.5289, "top": [ { "name": "科普", "score": 0.5289, "path": "/信息传递/知识传递/科普" }, { "name": "事实呈现", "score": 0.4875, "path": "/信息传递/事实呈现" }, { "name": "行为引导", "score": 0.4844, "path": "/行为引导" } ] } ] }, { "id": "s4", "input": "← s3 的冲突发展链", "directive": "串联结构要素:从切入点开始,通过过渡衔接小冲突,引导至危机、高潮,最终达成结局。确保每个场景都包含前提、人物、冲突等核心元素。", "output": "故事剧本大纲", "出处": [ "卡片6" ], "创作阶段": "结构", "动作": "结构铺设", "作用域": [ { "scope_type": "form", "value": "剧本大纲结构", "candidate": "剧本大纲结构", "link": "新建", "score": 0.6205, "top": [ { "name": "对话结构", "score": 0.6205, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "结构编排", "score": 0.5958, "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排" }, { "name": "结构编排", "score": 0.5958, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排" } ] }, { "scope_type": "effect", "value": "逻辑自洽", "candidate": "逻辑自洽", "link": "复用", "score": 0.9997, "top": [ { "name": "逻辑自洽", "score": 0.9997, "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽" }, { "name": "逻辑推演", "score": 0.7012, "path": "/表达/论证说理/证据支撑/逻辑推演" }, { "name": "逻辑顺接", "score": 0.6568, "path": "/结构/叙事推进/承接转换/逻辑顺接" } ] }, { "scope_type": "intent", "value": "成稿", "candidate": "成稿", "link": "新建", "score": 0.5246, "top": [ { "name": "事实呈现", "score": 0.5246, "path": "/信息传递/事实呈现" }, { "name": "解读", "score": 0.4978, "path": "/信息传递/知识传递/解读" }, { "name": "科普", "score": 0.4919, "path": "/信息传递/知识传递/科普" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 2 }, "title": "人物三维度构成", "业务阶段": [ "脚本" ], "出处": [ "卡片2" ], "界定": "人物应具备的三个完整维度,用于驱动其在冲突中的反应与决定。", "kind": "构成", "主体": [ { "小标题": "三维度内容", "形式": "清单", "条目": [ { "词": "生理维度", "说明": "包括性别、年龄、外表等基本自然属性。" }, { "词": "社会维度", "说明": "包括阶层、职业、教育等外部环境属性。" }, { "词": "心理维度", "说明": "包括道德标准、性格、挫折等内在精神属性。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "人物维度", "candidate": "人物维度", "link": "新建", "score": 0.7368, "top": [ { "name": "人物", "score": 0.7368, "path": "/表象/视觉/实体/人物" }, { "name": "人物形象", "score": 0.7308, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物特征", "score": 0.7271, "path": "/表象/视觉/实体/人物/人物特征" } ] }, { "scope_type": "form", "value": "特征清单", "candidate": "特征清单", "link": "新建", "score": 0.6621, "top": [ { "name": "声音特征", "score": 0.6621, "path": "/呈现/听觉/语音/表达形式/基础配音/声音特征" }, { "name": "条目列举", "score": 0.626, "path": "/架构/逻辑/信息编排逻辑/条目列举" }, { "name": "节奏特征", "score": 0.6097, "path": "/呈现/听觉/配乐/节奏特征" } ] }, { "scope_type": "effect", "value": "人物刻画", "candidate": "人物刻画", "link": "新建", "score": 0.8592, "top": [ { "name": "形象刻画", "score": 0.8592, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画" }, { "name": "行为刻画", "score": 0.8207, "path": "/表达/形象塑造/行为刻画" }, { "name": "人物引入", "score": 0.6936, "path": "/表达/形象塑造/人物引入" } ] } ] }, { "id": "k3", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 3 }, "title": "戏剧冲突的四种类型", "业务阶段": [ "脚本" ], "出处": [ "卡片4" ], "界定": "根据人物发展状态和冲突进展速度对冲突进行的分类。", "kind": "选项", "主体": [ { "小标题": "冲突选项", "形式": "分类", "条目": [ { "词": "静态冲突", "说明": "人物无可见发展。", "选择线索": "常用于呈现人物停滞不前的困境或背景铺垫。" }, { "词": "跳跃冲突", "说明": "强迫人物做出不符本性的行动。", "选择线索": "用于产生强烈突变或外部环境剧烈介入的情境。" }, { "词": "缓慢升级冲突", "说明": "由于对立统一产生的持续进展。", "选择线索": "作为故事主体及维持观众持续关注的核心手段。" }, { "词": "预示(张力)", "说明": "对冲突的允许或分歧。", "选择线索": "用于营造紧张感,暗示即将来临的重大对峙。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "冲突类型", "candidate": "冲突类型", "link": "新建", "score": 0.7584, "top": [ { "name": "冲突对抗", "score": 0.7584, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "关系类型", "score": 0.7156, "path": "/理念/知识/思想/概念范畴/关系结构/关系类型" }, { "name": "战争冲突", "score": 0.7139, "path": "/理念/事件/政治事件/战争冲突" } ] }, { "scope_type": "feeling", "value": "紧张感", "candidate": "紧张感", "link": "新建", "score": 0.5984, "top": [ { "name": "悬念期待", "score": 0.5984, "path": "/认知/好奇/悬念期待" }, { "name": "焦虑恐惧", "score": 0.5814, "path": "/情感/共情/焦虑恐惧" }, { "name": "美感", "score": 0.5803, "path": "/情感/美感" } ] }, { "scope_type": "effect", "value": "氛围营造", "candidate": "氛围营造", "link": "复用", "score": 0.9987, "top": [ { "name": "氛围营造", "score": 0.9987, "path": "/表达/氛围营造" }, { "name": "场景描绘", "score": 0.626, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘" }, { "name": "基调设定", "score": 0.6186, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" } ] } ] }, { "id": "k4", "type": "why", "role": "组件", "parent": { "how_id": "k1", "step": 3 }, "title": "冲突升级的原理", "业务阶段": [ "脚本" ], "出处": [ "卡片5" ], "主张": "冲突的基础是“攻击与反击”,必须通过势均力敌的对峙使冲突升级并走向高潮。", "支撑": [ { "小标题": "运行机制", "形式": "机制", "内容": "冲突并非凭空而起,而是基于人物品质(如贪婪、诚实等)的对立统一产生的互动过程。" }, { "小标题": "对创作的取舍", "形式": "取舍", "内容": "所以创作时应多写势均力敌的对抗,避免单方面的压倒性胜利;侧重于表现攻击后的反击循环,而非单纯的人物状态描写。" } ], "作用域": [ { "scope_type": "substance", "value": "攻击与反击", "candidate": "攻击与反击", "link": "新建", "score": 0.6537, "top": [ { "name": "冲突对抗", "score": 0.6537, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "精准打击", "score": 0.644, "path": "/理念/方法/军事谋略/精准打击" }, { "name": "反间谍", "score": 0.6293, "path": "/理念/知识/政治/军事安全/国防安保/反间谍" } ] }, { "scope_type": "effect", "value": "冲突升级", "candidate": "冲突升级", "link": "新建", "score": 0.7209, "top": [ { "name": "矛盾冲突", "score": 0.7209, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "层次跃升", "score": 0.5661, "path": "/表达/论证说理/提炼升华/升华深化/层次跃升" }, { "name": "情感张力", "score": 0.5521, "path": "/表达/论证说理/分析论证/对比反差/情感张力" } ] }, { "scope_type": "intent", "value": "强化对抗", "candidate": "强化对抗", "link": "新建", "score": 0.465, "top": [ { "name": "事实呈现", "score": 0.465, "path": "/信息传递/事实呈现" }, { "name": "行为引导", "score": 0.4646, "path": "/行为引导" }, { "name": "情感联结", "score": 0.4617, "path": "/情感联结" } ] } ] }, { "id": "k5", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 4 }, "title": "剧本故事结构要素", "业务阶段": [ "脚本" ], "出处": [ "卡片6" ], "界定": "将戏剧冲突整合为完整叙事路径的五个必要环节。", "kind": "构成", "主体": [ { "小标题": "结构组成", "形式": "清单", "条目": [ { "词": "切入点", "说明": "人物决定沉淀为冲突的点,通常是生死关头的选择。" }, { "词": "过渡", "说明": "使人物改变状态的小冲突,负责衔接各环节。" }, { "词": "危机", "说明": "决定性的改变或转折点。" }, { "词": "高潮", "说明": "生产过程本身,力量爆发的时刻。" }, { "词": "结局", "说明": "产出死或活、成功或失败的最终结果。" } ] } ], "作用域": [ { "scope_type": "form", "value": "叙事五环节", "candidate": "叙事五环节", "link": "新建", "score": 0.6941, "top": [ { "name": "叙事讲述", "score": 0.6941, "path": "/呈现/听觉/语音/表达形式/情感化配音/叙事讲述" }, { "name": "叙事", "score": 0.6937, "path": "/架构/叙事" }, { "name": "叙事逻辑", "score": 0.6788, "path": "/架构/逻辑/叙事逻辑" } ] }, { "scope_type": "effect", "value": "节奏控制", "candidate": "节奏控制", "link": "新建", "score": 0.7357, "top": [ { "name": "推进节奏", "score": 0.7357, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.5636, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "叙事推进", "score": 0.5523, "path": "/结构/叙事推进" } ] }, { "scope_type": "intent", "value": "结构化叙事", "candidate": "结构化叙事", "link": "新建", "score": 0.5546, "top": [ { "name": "事实呈现", "score": 0.5546, "path": "/信息传递/事实呈现" }, { "name": "科普", "score": 0.5195, "path": "/信息传递/知识传递/科普" }, { "name": "教学", "score": 0.5006, "path": "/信息传递/知识传递/教学" } ] } ] } ] }, { "post_id": "680659e8000000001a007a11", "source_id": "xhs_680659e8000000001a007a11", "title": "故事设计原理拆解学习", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" ] }, "cards": [ { "index": 1, "content": "故事由五部分构成:激励事件、进展纠葛、危机、高潮、结局。激励事件是打破主人公生活平衡的决定性事件,分为随机或有因两种,且主情节的激励事件需在讲述过程的前四分之一时段内发生。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp" }, { "index": 2, "content": "激励事件的功能是打破平衡并激发求索欲望。构思模式:发生在主人公身上最坏的事如何变成最好的,或反之。纠葛涉及内心、个人、个人-外界三个层面的冲突,且追求渐进式制造冲突。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp" }, { "index": 3, "content": "三幕故事结构:包含四个重大场景(激励事件、以及第一二三幕的高潮)。次情节有其自有的、更短的幕结构。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp" }, { "index": 4, "content": "场景设计:由不断变化的人物行为(节拍)构成。场景分析关注四部分:转折点(创造惊奇、增强好奇心、见识新方向)、伏笔(多层意义铺设)、分晓(知识传达给观众)、情感动力和选择。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp" }, { "index": 5, "content": "情感转变:核心情感为快感和痛感。需通过价值转变引发情感(回报递减定理:情感若是连续重复则效果递减)。情感不等于基调(基调是文本特性的总体感觉)。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp" }, { "index": 6, "content": "选择的性质:真正的选择是两难之择(不可调和的两善取其一,或两恶取其轻)。通过人物A、B、C的复合连锁三方关系构建复杂的选择框架。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp" }, { "index": 7, "content": "场景分析五步程序:1.确定冲突(场景目标与对抗力量);2.标注开篇价值;3.将场景分解为节拍(动作/反应的交流);4.标注结尾价值并与开篇比较;5.概括节拍并标注转折点位置(期望与结果不一致的瞬间)。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp" }, { "index": 8, "content": "危机是终极决定:危机意味着危险环境下的机会,必须是真正的两难之境,旨在揭示人物深层性格。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp" }, { "index": 9, "content": "高潮与结局:高潮是价值的剧烈变动,必须充满意义并满足观众情感预期。结局用途:为次情节提供高潮场景、展示高潮影响、通过“壮观场面和真理”融为一体表达对观众的尊重。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "场景分析五步程序", "purpose": "通过五个步骤对特定场景进行深度拆解与价值评估", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "原始场景素材", "directive": "确定冲突,找准场景目标与对抗力量。", "output": "场景核心冲突点", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "冲突识别", "作用域": [ { "scope_type": "substance", "value": "场景冲突", "candidate": "场景冲突", "link": "新建", "score": 0.741, "top": [ { "name": "场景感悟", "score": 0.741, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" }, { "name": "冲突对抗", "score": 0.7373, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "场景形象", "score": 0.7361, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" } ] }, { "scope_type": "effect", "value": "对抗力量", "candidate": "对抗力量", "link": "新建", "score": 0.5456, "top": [ { "name": "维度对比", "score": 0.5456, "path": "/表达/论证说理/分析论证/对比反差/维度对比" }, { "name": "矛盾冲突", "score": 0.5391, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "情感张力", "score": 0.5092, "path": "/表达/论证说理/分析论证/对比反差/情感张力" } ] } ] }, { "id": "s2", "input": "← s1 的场景核心冲突点", "directive": "标注开篇价值,识别场景开始时的情感或处境状态。", "output": "开篇价值状态", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "状态标注", "作用域": [ { "scope_type": "substance", "value": "开篇价值", "candidate": "开篇价值", "link": "新建", "score": 0.6578, "top": [ { "name": "价值思辨", "score": 0.6578, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨" }, { "name": "价值定价", "score": 0.6385, "path": "/理念/知识/商业/产品服务/价值定价" }, { "name": "价值导向", "score": 0.6384, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" } ] }, { "scope_type": "effect", "value": "处境", "candidate": "处境", "link": "新建", "score": 0.7256, "top": [ { "name": "困境状态", "score": 0.7256, "path": "/表达/论证说理/分析论证/揭示溯因/困境状态" }, { "name": "场景描绘", "score": 0.5076, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘" }, { "name": "表达", "score": 0.5059, "path": "/表达" } ] } ] }, { "id": "s3", "input": "← s2 的开篇价值状态", "directive": "将场景分解为节拍,观察动作与反应的连续交流。", "output": "场景节拍序列", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "节拍拆解", "作用域": [ { "scope_type": "form", "value": "场景节拍", "candidate": "场景节拍", "link": "新建", "score": 0.6859, "top": [ { "name": "场景描写", "score": 0.6859, "path": "/架构/修辞/描写刻画/细节描绘/场景描写" }, { "name": "场景取景", "score": 0.6844, "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄取景/场景取景" }, { "name": "场景植入", "score": 0.6617, "path": "/架构/策略/认知引导/场景植入" } ] }, { "scope_type": "effect", "value": "动作反应", "candidate": "动作反应", "link": "新建", "score": 0.6093, "top": [ { "name": "行动引导", "score": 0.6093, "path": "/表达/互动引导/行动引导" }, { "name": "呼应回应", "score": 0.6019, "path": "/结构/叙事推进/承接转换/逻辑顺接/呼应回应" }, { "name": "情感表达", "score": 0.544, "path": "/表达/情感表达" } ] } ] }, { "id": "s4", "input": "← s3 的场景节拍序列", "directive": "标注结尾价值并与开篇比较,确认场景是否发生了实质性改变。", "output": "结尾价值状态与价值弧线", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "价值对冲", "作用域": [ { "scope_type": "substance", "value": "价值弧线", "candidate": "价值弧线", "link": "新建", "score": 0.675, "top": [ { "name": "价值定价", "score": 0.675, "path": "/理念/知识/商业/产品服务/价值定价" }, { "name": "价值导向", "score": 0.6667, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值思辨", "score": 0.6576, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨" } ] }, { "scope_type": "effect", "value": "实质改变", "candidate": "实质改变", "link": "新建", "score": 0.5855, "top": [ { "name": "转折变化", "score": 0.5855, "path": "/结构/叙事推进/承接转换/转折变化" }, { "name": "真相本质", "score": 0.582, "path": "/表达/论证说理/分析论证/揭示溯因/真相本质" }, { "name": "性质定性", "score": 0.5749, "path": "/表达/论证说理/分析论证/论证评判/定性确立/性质定性" } ] } ] }, { "id": "s5", "input": "← s4 的结尾价值状态与价值弧线", "directive": "概括节拍并标注转折点位置,定位期望与结果不一致的瞬间。", "output": "场景转折点分析报告", "出处": [ "卡片7" ], "创作阶段": "打磨", "动作": "转折点定位", "作用域": [ { "scope_type": "substance", "value": "场景转折点", "candidate": "场景转折点", "link": "新建", "score": 0.7374, "top": [ { "name": "场景感悟", "score": 0.7374, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" }, { "name": "场景氛围", "score": 0.7136, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" }, { "name": "场景形象", "score": 0.697, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" } ] }, { "scope_type": "effect", "value": "期望差", "candidate": "期望差", "link": "新建", "score": 0.5127, "top": [ { "name": "对比引入", "score": 0.5127, "path": "/结构/叙事推进/开篇引入/策略引入/对比引入" }, { "name": "对比反差", "score": 0.5098, "path": "/表达/论证说理/分析论证/对比反差" }, { "name": "转折变化", "score": 0.5058, "path": "/结构/叙事推进/承接转换/转折变化" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "故事五部分构成", "业务阶段": [ "脚本", "选题" ], "出处": [ "卡片1" ], "界定": "构成一个完整故事叙事弧线的五个核心单元。", "kind": "构成", "主体": [ { "小标题": "核心要素", "形式": "清单", "条目": [ { "词": "激励事件", "说明": "打破主人公生活平衡的决定性事件,需在前1/4时段内发生。" }, { "词": "进展纠葛", "说明": "内心、个人、个人-外界三个层面的渐进式冲突。" }, { "词": "危机", "说明": "终极决定,必须是真正的两难之境,揭示深层性格。" }, { "词": "高潮", "说明": "价值的剧烈变动,需满足观众情感预期。" }, { "词": "结局", "说明": "展示高潮影响,为次情节提供交代。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "故事叙事弧线", "candidate": "故事叙事弧线", "link": "新建", "score": 0.6699, "top": [ { "name": "历史叙事", "score": 0.6699, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "人物故事", "score": 0.618, "path": "/理念/事件/社会事件/人物故事" }, { "name": "励志故事", "score": 0.5861, "path": "/理念/事件/社会事件/人物故事/励志故事" } ] }, { "scope_type": "form", "value": "故事五部分", "candidate": "故事五部分", "link": "新建", "score": 0.5652, "top": [ { "name": "叙事讲述", "score": 0.5652, "path": "/呈现/听觉/语音/表达形式/情感化配音/叙事讲述" }, { "name": "叙事逻辑", "score": 0.5387, "path": "/架构/逻辑/叙事逻辑" }, { "name": "叙事组织", "score": 0.5374, "path": "/架构/叙事/叙事组织" } ] }, { "scope_type": "effect", "value": "结构单元", "candidate": "结构单元", "link": "新建", "score": 0.7764, "top": [ { "name": "结构", "score": 0.7764, "path": "/结构" }, { "name": "单元组织", "score": 0.7558, "path": "/结构/结构模式/单元组织" }, { "name": "结构模式", "score": 0.726, "path": "/结构/结构模式" } ] }, { "scope_type": "intent", "value": "搭建骨架", "candidate": "搭建骨架", "link": "新建", "score": 0.4484, "top": [ { "name": "科普", "score": 0.4484, "path": "/信息传递/知识传递/科普" }, { "name": "引流", "score": 0.4355, "path": "/行为引导/传播/引流" }, { "name": "行为引导", "score": 0.4344, "path": "/行为引导" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "场景设计四要素", "业务阶段": [ "脚本" ], "出处": [ "卡片4" ], "界定": "构成单个场景深度与张力的四个关键设计维度。", "kind": "构成", "主体": [ { "小标题": "构成要素", "形式": "清单", "条目": [ { "词": "转折点", "说明": "创造惊奇、增强好奇心、见识新方向的瞬间。" }, { "词": "伏笔", "说明": "多层意义的铺设。" }, { "词": "分晓", "说明": "将关键知识传达给观众。" }, { "词": "情感动力和选择", "说明": "驱动场景走向的内在能量。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "场景设计", "candidate": "场景设计", "link": "新建", "score": 0.7737, "top": [ { "name": "场景氛围", "score": 0.7737, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" }, { "name": "场景形象", "score": 0.772, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "演出场景", "score": 0.733, "path": "/表象/视觉/空间/空间场所/演艺场地/演出场景" } ] }, { "scope_type": "effect", "value": "张力构建", "candidate": "张力构建", "link": "新建", "score": 0.7077, "top": [ { "name": "情感张力", "score": 0.7077, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "高潮构建", "score": 0.6586, "path": "/结构/叙事推进/叙事推进节点/高潮构建" }, { "name": "价值建构", "score": 0.585, "path": "/表达/论证说理/提炼升华/价值建构" } ] }, { "scope_type": "feeling", "value": "惊奇感", "candidate": "惊奇感", "link": "新建", "score": 0.8333, "top": [ { "name": "惊奇", "score": 0.8333, "path": "/认知/惊奇" }, { "name": "美感", "score": 0.6179, "path": "/情感/美感" }, { "name": "悬念期待", "score": 0.5837, "path": "/认知/好奇/悬念期待" } ] } ] }, { "id": "k4", "type": "why", "role": "主", "parent": null, "title": "真实选择的性质原理", "业务阶段": [ "脚本" ], "出处": [ "卡片6", "卡片8" ], "主张": "真正的选择必须是不可调和的两难之择,而非简单的对错之分。", "支撑": [ { "小标题": "选择维度", "形式": "依据", "内容": "包含:不可调和的两善取其一,或两恶取其轻。这种选择才能揭示人物的深层性格。" }, { "小标题": "创作取舍", "形式": "取舍", "内容": "在设计剧本冲突时,应砍掉那些带有明显道德正确答案的简单选择,侧重通过复杂的复合连锁关系(A-B-C)构建让人物陷入被动、必须牺牲某种价值的“终极决定”。" } ], "作用域": [ { "scope_type": "substance", "value": "深层人物性格", "candidate": "深层人物性格", "link": "新建", "score": 0.6777, "top": [ { "name": "人物形象", "score": 0.6777, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物特征", "score": 0.6576, "path": "/表象/视觉/实体/人物/人物特征" }, { "name": "人物评价", "score": 0.6333, "path": "/理念/观念/社会观念/时政评议/历史评价/人物评价" } ] }, { "scope_type": "effect", "value": "两难选择设置", "candidate": "两难选择设置", "link": "新建", "score": 0.5837, "top": [ { "name": "悬念设置", "score": 0.5837, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "困境状态", "score": 0.5662, "path": "/表达/论证说理/分析论证/揭示溯因/困境状态" }, { "name": "矛盾冲突", "score": 0.5412, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" } ] }, { "scope_type": "feeling", "value": "两难煎熬感", "candidate": "两难煎熬感", "link": "新建", "score": 0.5486, "top": [ { "name": "情绪处境共鸣", "score": 0.5486, "path": "/情感/同感/情绪处境共鸣" }, { "name": "焦虑恐惧", "score": 0.5432, "path": "/情感/共情/焦虑恐惧" }, { "name": "同感", "score": 0.5428, "path": "/情感/同感" } ] }, { "scope_type": "intent", "value": "揭示人性", "candidate": "揭示人性", "link": "新建", "score": 0.7081, "top": [ { "name": "揭露", "score": 0.7081, "path": "/信息传递/事实呈现/揭露" }, { "name": "事实呈现", "score": 0.5516, "path": "/信息传递/事实呈现" }, { "name": "解读", "score": 0.5446, "path": "/信息传递/知识传递/解读" } ] } ] }, { "id": "k5", "type": "why", "role": "主", "parent": null, "title": "情感回报递减定理", "业务阶段": [ "脚本" ], "出处": [ "卡片5" ], "主张": "情感如果连续重复,其带给读者的效果会逐渐减弱。", "支撑": [ { "小标题": "心理机制", "形式": "依据", "内容": "核心情感(快感/痛感)源于价值转变。重复同质的情感刺激会导致读者审美疲劳。" }, { "小标题": "创作取舍", "形式": "取舍", "内容": "在打磨剧情时,该避免连续安排基调完全一致的情感场景。必须通过不断变化的价值转变(如从痛到快,或从快到更大的痛)来引发情感波动,而不是依赖单一的情感基调轰炸。" } ], "作用域": [ { "scope_type": "substance", "value": "价值转变", "candidate": "价值转变", "link": "新建", "score": 0.7402, "top": [ { "name": "价值观念", "score": 0.7402, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" }, { "name": "价值导向", "score": 0.7288, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值观反思", "score": 0.71, "path": "/理念/现象/社会问题/文化精神/价值观反思" } ] }, { "scope_type": "effect", "value": "节奏控制", "candidate": "节奏控制", "link": "新建", "score": 0.7325, "top": [ { "name": "推进节奏", "score": 0.7325, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.5629, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "叙事推进", "score": 0.5489, "path": "/结构/叙事推进" } ] }, { "scope_type": "feeling", "value": "审美疲劳", "candidate": "审美疲劳", "link": "新建", "score": 0.616, "top": [ { "name": "美感", "score": 0.616, "path": "/情感/美感" }, { "name": "视觉美感", "score": 0.6097, "path": "/情感/美感/视觉美感" }, { "name": "风格美感", "score": 0.5722, "path": "/情感/美感/风格美感" } ] }, { "scope_type": "intent", "value": "维持情感张力", "candidate": "维持情感张力", "link": "新建", "score": 0.6107, "top": [ { "name": "情感联结", "score": 0.6107, "path": "/情感联结" }, { "name": "关系维护", "score": 0.5911, "path": "/情感联结/关系维护" }, { "name": "情感抒发", "score": 0.558, "path": "/情感联结/情感抒发" } ] } ] } ] }, { "post_id": "67e4bdf50000000006028a59", "source_id": "xhs_67e4bdf50000000006028a59", "title": "只要学会这几样,写短视频脚本真的不难❗️", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" ] }, "cards": [ { "index": 1, "content": "短视频脚本流程图:包含确定选题、搭建框架(人物出境形象、场景选择、事件内容)、细节完善(镜号排序、画面描述、拍摄技巧、字幕处理、音效音乐适配)。强调了时长控制:长视频核心内容在10~15秒快速展开,短视频3~5秒呈显主题。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp" }, { "index": 2, "content": "脚本构思三步骤与模板:提供标准分镜头脚本表格(序号/画面/景别/角度/时长/文案)。构思内容涵盖开门见山点名主题、抛出痛点、展示方法、讲述故事、介绍产品、引导互动及总结升华。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp" }, { "index": 3, "content": "分镜头脚本公式与结构:\n1. Vlog脚本公式:引起共鸣、引发好奇、引发互动、干货输出、综合热点。\n2. 脚本三要素:开头噱头(黄金前3秒)、中间论述(条理清晰)、结尾总结(精简内容)。\n3. 黄金结构:引子(视觉冲击/独特设计)、内容主题(故事线/平衡艺术/节奏/信息量)、结尾(印象点/情感/行动)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp" }, { "index": 4, "content": "常用构图法详解:水平线构图(稳定感)、对角线构图(动感/吸引注意力)、中心构图(突出主体)、框式构图(神秘感/穿越感)、九宫格构图(排列主体/兴趣中心)、三分法构图(化繁为简)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "短视频脚本构思三步法", "purpose": "从选题出发完成一份标准分镜头脚本", "业务阶段": [ "选题", "脚本" ], "steps": [ { "id": "s1", "input": "创作灵感或基础素材", "directive": "确定选题。核心内容需在10~15秒(长视频)或3~5秒(短视频)内快速展开主题。", "output": "明确的短视频选题与核心主题", "出处": [ "卡片1" ], "创作阶段": "定向", "动作": "确定选题", "作用域": [ { "scope_type": "substance", "value": "短视频选题", "candidate": "短视频选题", "link": "新建", "score": 0.5796, "top": [ { "name": "标题", "score": 0.5796, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "动效字幕", "score": 0.5537, "path": "/表象/视觉/符号/文字符号/字幕/动效字幕" }, { "name": "政务媒体", "score": 0.553, "path": "/表象/视觉/实体/机构/政务机构/政务媒体" } ] }, { "scope_type": "effect", "value": "主题", "candidate": "主题", "link": "新建", "score": 0.6591, "top": [ { "name": "主题意义升华", "score": 0.6591, "path": "/表达/论证说理/提炼升华/升华深化/主题意义升华" }, { "name": "基调设定", "score": 0.566, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "内容转换", "score": 0.5459, "path": "/结构/叙事推进/承接转换/内容转换" } ] }, { "scope_type": "intent", "value": "展开主题", "candidate": "展开主题", "link": "新建", "score": 0.4711, "top": [ { "name": "事实呈现", "score": 0.4711, "path": "/信息传递/事实呈现" }, { "name": "揭露", "score": 0.4689, "path": "/信息传递/事实呈现/揭露" }, { "name": "分享", "score": 0.4603, "path": "/信息传递/信息扩散/分享" } ] } ] }, { "id": "s2", "input": "← s1 的明确短视频选题", "directive": "搭建框架。规划人物出镜形象、场景选择、事件具体内容。", "output": "包含要素规划的脚本框架", "出处": [ "卡片1" ], "创作阶段": "构思", "动作": "搭建框架", "作用域": [ { "scope_type": "substance", "value": "脚本框架", "candidate": "脚本框架", "link": "新建", "score": 0.5547, "top": [ { "name": "场景形象", "score": 0.5547, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "概念构想", "score": 0.5509, "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想" }, { "name": "清单列表", "score": 0.5459, "path": "/表象/视觉/符号/文字符号/标注/清单列表" } ] }, { "scope_type": "form", "value": "要素规划", "candidate": "要素规划", "link": "新建", "score": 0.6402, "top": [ { "name": "元素编排", "score": 0.6402, "path": "/呈现/视觉/视觉制作/构图编排/空间布局/元素编排" }, { "name": "辅助元素", "score": 0.5928, "path": "/呈现/视觉/视觉制作/构图编排/版面设计/辅助元素" }, { "name": "空间布局", "score": 0.5925, "path": "/呈现/视觉/视觉制作/构图编排/空间布局" } ] }, { "scope_type": "effect", "value": "骨架", "candidate": "骨架", "link": "新建", "score": 0.6002, "top": [ { "name": "结构", "score": 0.6002, "path": "/结构" }, { "name": "结构导航", "score": 0.5187, "path": "/结构/叙事推进/开篇引入/直述开篇/结构导航" }, { "name": "结构模式", "score": 0.4885, "path": "/结构/结构模式" } ] } ] }, { "id": "s3", "input": "← s2 的脚本框架", "directive": "细节完善。根据框架填充镜号排序、画面描述、拍摄技巧、字幕处理及音效音乐适配。例:『在分镜头脚本表格中填入序号/画面/景别/角度/时长/文案』", "output": "标准分镜头脚本", "出处": [ "卡片1", "卡片2" ], "创作阶段": "打磨", "动作": "细节完善", "作用域": [ { "scope_type": "substance", "value": "分镜头脚本", "candidate": "分镜头脚本", "link": "新建", "score": 0.5804, "top": [ { "name": "场景氛围", "score": 0.5804, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" }, { "name": "场景形象", "score": 0.5762, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "镜头", "score": 0.5748, "path": "/表象/视觉/画面/镜头" } ] }, { "scope_type": "form", "value": "表格化填充", "candidate": "表格化填充", "link": "新建", "score": 0.5278, "top": [ { "name": "模板映射", "score": 0.5278, "path": "/架构/逻辑/信息编排逻辑/条目列举/模板映射" }, { "name": "数据计算", "score": 0.523, "path": "/架构/逻辑/信息编排逻辑/归纳论证/数据实证/数据计算" }, { "name": "数据对比", "score": 0.5218, "path": "/架构/逻辑/信息编排逻辑/归纳论证/数据实证/数据对比" } ] }, { "scope_type": "effect", "value": "细节", "candidate": "细节", "link": "新建", "score": 0.8694, "top": [ { "name": "细节呈现", "score": 0.8694, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现" }, { "name": "细节具象", "score": 0.7981, "path": "/表达/信息传达/传达深度/补充细化/细节具象" }, { "name": "详细说明", "score": 0.6427, "path": "/表达/信息传达/传达深度/详细说明" } ] } ] } ], "dropped": [ "具体的拍摄技巧演示 — 纯执行工艺环节" ] }, { "id": "k2", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 3 }, "title": "脚本黄金内容结构", "业务阶段": [ "脚本" ], "出处": [ "卡片3" ], "界定": "指短视频脚本内部逻辑的模块化排列方式。", "kind": "构成", "主体": [ { "小标题": "三段式结构", "形式": "清单", "条目": [ { "词": "引子", "说明": "通过视觉冲击或独特设计吸引注意。" }, { "词": "内容主题", "说明": "包含故事线、平衡艺术、节奏控制及信息量传递。" }, { "词": "结尾", "说明": "留下印象点,引导情感或行动。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "短视频结构", "candidate": "短视频结构", "link": "新建", "score": 0.6346, "top": [ { "name": "社会结构", "score": 0.6346, "path": "/理念/知识/社会知识/社会结构" }, { "name": "关系结构", "score": 0.583, "path": "/理念/知识/思想/概念范畴/关系结构" }, { "name": "构图", "score": 0.5677, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "form", "value": "三段式结构", "candidate": "三段式结构", "link": "新建", "score": 0.7571, "top": [ { "name": "分段结构", "score": 0.7571, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "对话结构", "score": 0.7041, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "结构编排", "score": 0.6811, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排" } ] }, { "scope_type": "effect", "value": "节奏控制", "candidate": "节奏控制", "link": "新建", "score": 0.7357, "top": [ { "name": "推进节奏", "score": 0.7357, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.5636, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "叙事推进", "score": 0.5523, "path": "/结构/叙事推进" } ] }, { "scope_type": "intent", "value": "引导行动", "candidate": "引导行动", "link": "新建", "score": 0.8093, "top": [ { "name": "行为引导", "score": 0.8093, "path": "/行为引导" }, { "name": "引流", "score": 0.579, "path": "/行为引导/传播/引流" }, { "name": "呼吁", "score": 0.5428, "path": "/情感联结/情感抒发/呼吁" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "Vlog脚本五大创作公式", "业务阶段": [ "脚本" ], "出处": [ "卡片3" ], "界定": "针对Vlog题材的不同互动目标,提供的内容组合模版。", "kind": "选项", "主体": [ { "小标题": "常用公式清单", "形式": "清单", "条目": [ { "词": "干货输出型", "说明": "情景+怎么做+事件内容。", "选择线索": "需要提供实用价值,建立专业度时选。" }, { "词": "引起共鸣型", "说明": "针对普适性话题进行内容编排。", "选择线索": "以提升完播率和情感连接为目的时选。" }, { "词": "综合热点型", "说明": "将个人内容与当前热门话题结合。", "选择线索": "需要借势引流、提升流量爆发概率时选。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "Vlog创作公式", "candidate": "Vlog创作公式", "link": "新建", "score": 0.5226, "top": [ { "name": "商业创投", "score": 0.5226, "path": "/理念/现象/社会趋势/商业创投" }, { "name": "动效字幕", "score": 0.5171, "path": "/表象/视觉/符号/文字符号/字幕/动效字幕" }, { "name": "因果推理", "score": 0.509, "path": "/理念/知识/思想/逻辑原理/因果推理" } ] }, { "scope_type": "form", "value": "模版化组合", "candidate": "模版化组合", "link": "新建", "score": 0.6797, "top": [ { "name": "模板映射", "score": 0.6797, "path": "/架构/逻辑/信息编排逻辑/条目列举/模板映射" }, { "name": "模板排比", "score": 0.6678, "path": "/架构/修辞/修辞意象/句式辞格/排比句式/模板排比" }, { "name": "配色组合", "score": 0.6234, "path": "/呈现/视觉/视觉制作/色彩调性/配色组合" } ] }, { "scope_type": "effect", "value": "内容编排", "candidate": "内容编排", "link": "新建", "score": 0.6167, "top": [ { "name": "内容转换", "score": 0.6167, "path": "/结构/叙事推进/承接转换/内容转换" }, { "name": "信息呈现", "score": 0.5744, "path": "/表达/信息传达/传达手法/信息呈现" }, { "name": "层次递进", "score": 0.5406, "path": 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