[ { "source": { "id": "xhs_699308fa0000000016009697", "source_type": "post", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "author": "方圆的增长飞轮", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697" } }, "title": "反共识选题挖掘法", "content": "目标:找到一个能撕裂大众情绪共识的爆款选题\n步骤1\n 输入:所属赛道的常规选题库\n 方法:寻找『圣经句』:列出赛道内大家反复讲、人人点头但没人真信的正确废话。例:『内容为王』、『自律即自由』。\n 产出:赛道圣经句清单\n步骤2\n 输入:← s1 的〈赛道圣经句清单〉\n 方法:寻找崩塌场景:反问『什么情况下,一个人严格按这句话做,反而越做越差?』\n 产出:共识失灵的具体场景/反面案例\n步骤3\n 输入:← s2 的〈共识失灵的具体场景/反面案例〉\n 方法:把裂缝撕开:将该失灵瞬间提炼成一个冒犯性的观点。例:『领导从不提拔能力最强的人』。\n 产出:具有撕裂感的爆款选题", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "赛道共识" }, { "scope_type": "substance", "value": "圣经句" }, { "scope_type": "effect", "value": "选题" }, { "scope_type": "intent", "value": "建立共识库" }, { "scope_type": "substance", "value": "崩塌场景" }, { "scope_type": "substance", "value": "反面案例" }, { "scope_type": "effect", "value": "逻辑" }, { "scope_type": "intent", "value": "寻找逻辑漏洞" }, { "scope_type": "substance", "value": "反共识观点" }, { "scope_type": "form", "value": "冒犯性表达" }, { "scope_type": "effect", "value": "悬念设置" }, { "scope_type": "effect", "value": "认知撕裂" }, { "scope_type": "intent", "value": "产出选题" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "选题" }, { "key": "创作阶段", "type": "str", "value": "定向" }, { "key": "创作阶段", "type": "str", "value": "构思" }, { "key": "创作阶段", "type": "str", "value": "结构" }, { "key": "动作", "type": "str", "value": "列举圣经句" }, { "key": "动作", "type": "str", "value": "共识证伪" }, { "key": "动作", "type": "str", "value": "提炼爆款观点" } ] }, { "source": { "id": "xhs_699308fa0000000016009697", "source_type": "post", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "author": "方圆的增长飞轮", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697" } }, "title": "评论区『但是』选题挖掘法", "content": "目标:从用户真实痛点中挖掘选题裂缝\n步骤1\n 输入:竞品爆款视频/文章\n 方法:翻阅竞品评论区,定向寻找带有『但是』关键词的评论。例:『道理我都懂,但是……』。\n 产出:用户未被满足的负面反馈清单\n步骤2\n 输入:← s1 的〈用户未被满足的负面反馈清单〉\n 方法:提炼裂缝:将『但是』后面的真实困境转化为选题,告诉观众『这个正确答案在你身上不好使的原因』。\n 产出:经过市场验证的真实痛点选题", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "竞品评论区" }, { "scope_type": "substance", "value": "用户负面反馈" }, { "scope_type": "form", "value": "关键词检索" }, { "scope_type": "effect", "value": "需求洞察" }, { "scope_type": "intent", "value": "收集真实需求" }, { "scope_type": "substance", "value": "用户痛点" }, { "scope_type": "substance", "value": "执行困境" }, { "scope_type": "effect", "value": "痛点转化" }, { "scope_type": "intent", "value": "产出选题" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "选题" }, { "key": "创作阶段", "type": "str", "value": "定向" }, { "key": "创作阶段", "type": "str", "value": "构思" }, { "key": "动作", "type": "str", "value": "抓取评论关键词" }, { "key": "动作", "type": "str", "value": "痛点转化" } ] }, { "source": { "id": "xhs_699308fa0000000016009697", "source_type": "post", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "author": "方圆的增长飞轮", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697" } }, "title": "选题爆发的羞耻感原理", "content": "主张:好选题必须经过情绪审核,产生『羞耻感』或『冒犯感』往往是爆发的前兆。\n【羞耻感的信号作用】(依据)\n 这种『不好意思』通常意味着内容戳中了被社交礼仪包裹的公共痛点,是对某种『正确共识』的冒犯,压力证明踩到了大众神经。\n【选题审核的取舍】(取舍)\n 不要仅停留在大脑审核(信息密度),应侧重情绪审核。如果选题让你感到稳健、正确,往往无感;如果感到『发出去别人会不会觉得我在装』或『太直白』,这种犹疑感反而是好选题的信号,应坚持发布。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "情绪审核" }, { "scope_type": "substance", "value": "羞耻感" }, { "scope_type": "substance", "value": "公共痛点" }, { "scope_type": "feeling", "value": "羞耻感" }, { "scope_type": "feeling", "value": "犹疑感" }, { "scope_type": "effect", "value": "选题预判" }, { "scope_type": "intent", "value": "提高爆发概率" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "选题" } ] }, { "source": { "id": "xhs_699308fa0000000016009697", "source_type": "post", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "author": "方圆的增长飞轮", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697" } }, "title": "选题性质的两极分类", "content": { "name": "选题性质的两极分类", "kind": "子集", "维度拆分规则": "对观众信念的作用力", "body": [ { "item_name": "安全选题", "item_desc": "旨在『加固一个信念』。如『提升执行力的五个方法』,这类选题观众通常感觉正确但无感、不传播。", "作用域": [] }, { "item_name": "爆款选题", "item_desc": "旨在『撕裂一个信念』。通过建立反直觉的对立,如『领导从不提拔能力最强的人』,触发布众情绪,更易爆发。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "大众信念" }, { "scope_type": "substance", "value": "安全选题" }, { "scope_type": "substance", "value": "爆款选题" }, { "scope_type": "form", "value": "两极分类法" }, { "scope_type": "effect", "value": "信念加固" }, { "scope_type": "effect", "value": "信念撕裂" }, { "scope_type": "intent", "value": "理解选题分层" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "选题" }, { "key": "概要", "type": "str", "value": "根据选题对大众信念的影响效果分为安全选题与爆款选题。" } ] }, { "source": { "id": "xhs_698481e1000000000a02a7c1", "source_type": "post", "title": "7种编剧常用的叙事结构,写剧不用愁!", "author": "Irvin是个编剧(接稿版)", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1" } }, "title": "7种编剧常用叙事结构清单", "content": { "name": "7种编剧常用叙事结构清单", "kind": "子集", "维度拆分规则": "类型枚举", "body": [ { "item_name": "三幕式结构", "item_desc": "核心逻辑:最经典、应用最广的线性叙事。分为:第一幕(开端)交代背景、人设及核心冲突触发;第二幕(发展)故事主体,冲突升级,主角遭遇阻碍并成长;第三幕(高潮与结局)矛盾爆发,核心问题解决并收尾。\n何时选:适配大多数剧情片、商业片。", "作用域": [] }, { "item_name": "英雄之旅结构", "item_desc": "核心逻辑:围绕主角成长弧光,核心为“平凡人到英雄的蜕变”。包含:启程(离开舒适区)、考验(挑战、结友、对抗反派,为核心阶段)、归来(战胜危机获成长并回归)。\n何时选:适配成长、冒险、励志、史诗题材。", "作用域": [] }, { "item_name": "非线性结构", "item_desc": "核心逻辑:打破时间先后,通过时间拆解、重组(闪回、闪前、插叙、倒叙、多视角)推进,展示人物内心。\n何时选:用于制造悬念。适配悬疑、犯罪、剧情向故事。", "作用域": [] }, { "item_name": "环形结构", "item_desc": "核心逻辑:结尾与开端呼应。非循环类通过场景/台词呼应形成宿命感;带循环类则让主角反复经历某段事件直至达成目标。\n何时选:适配悬疑、科幻、温情故事。", "作用域": [] }, { "item_name": "多线叙事结构", "item_desc": "核心逻辑:多条独立故事线并行推进,在某个节点汇合。每条线有独立角色与冲突,但暗藏因果联系。展示事件全貌。\n何时选:用于丰富维度、提升剧密。适配群像戏、喜剧、犯罪题材。", "作用域": [] }, { "item_name": "嵌套式结构(套层结构)", "item_desc": "核心逻辑:故事里套故事(戏中戏、梦中梦等)。外层为“引子”,内层有独立情节并与外层呼应,能拓展想象空间。\n何时选:适配科幻、悬疑、奇幻、文艺类。", "作用域": [] }, { "item_name": "反结构(无结构/碎片化结构)", "item_desc": "核心逻辑:抛弃线性逻辑、核心冲突和完整结局。没有传统意义的“主角成长”,靠人物状态、细节描写打动观众。注重氛围、情绪和人性探讨,以碎片化片段拼接。\n何时选:容易出具个人风格的作品。适配文艺片、实验性影片。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "叙事逻辑" }, { "scope_type": "substance", "value": "剧作技巧" }, { "scope_type": "substance", "value": "情节设置" }, { "scope_type": "form", "value": "三幕式结构" }, { "scope_type": "form", "value": "英雄之旅" }, { "scope_type": "form", "value": "非线性叙事" }, { "scope_type": "form", "value": "嵌套结构" }, { "scope_type": "form", "value": "碎片化叙法" }, { "scope_type": "effect", "value": "悬念设置" }, { "scope_type": "effect", "value": "节奏控制" }, { "scope_type": "effect", "value": "冲突构建" }, { "scope_type": "effect", "value": "氛围营造" }, { "scope_type": "feeling", "value": "宿命感" }, { "scope_type": "feeling", "value": "代入感" }, { "scope_type": "intent", "value": "教学" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "本文详细介绍了7种编剧常用的叙事结构及其定义、核心逻辑与适用题材。" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "剧本前提构成公式", "content": { "name": "剧本前提构成公式", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "前提构成公式", "item_desc": "前提 = 作者立场 + 人物 + 冲突 + 结论。基本情感(欲望、恐惧等)可以决定前提。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "剧本前提" }, { "scope_type": "substance", "value": "基本情感" }, { "scope_type": "form", "value": "构成公式" }, { "scope_type": "effect", "value": "逻辑构建" }, { "scope_type": "intent", "value": "创作指导" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "灵感" }, { "key": "业务阶段", "type": "str", "value": "选题" }, { "key": "概要", "type": "str", "value": "前提是剧本的目标,指称主题、论题或中心思想。" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "人物塑造的三大维度", "content": { "name": "人物塑造的三大维度", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "生理维度", "item_desc": "包含性别、年龄、外表、遗传等。", "作用域": [] }, { "item_name": "社会维度", "item_desc": "包含阶层、职业、教育、家庭等。", "作用域": [] }, { "item_name": "心理维度", "item_desc": "包含道德标准、志向、挫折、性格等。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "人物塑造" }, { "scope_type": "substance", "value": "生理社会心理维度" }, { "scope_type": "form", "value": "三维模型" }, { "scope_type": "effect", "value": "人物立体化" }, { "scope_type": "intent", "value": "教学" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "人物由生理、社会、心理三个维度融合而成,人物的发展源于对冲突的反应。" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "人物塑造的关键要素", "content": { "name": "人物塑造的关键要素", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "意志力", "item_desc": "人物必须有足够的毅力将斗争进行到底。", "作用域": [] }, { "item_name": "主使人物(主角)", "item_desc": "在起因中居主导地位,由真正的需求(荣誉、金钱、复仇等)驱动产生冲突。", "作用域": [] }, { "item_name": "对立人物", "item_desc": "与主角实力相当、同样强大,阻止主角并引发意志冲突。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "人物意志力" }, { "scope_type": "substance", "value": "主使人物" }, { "scope_type": "substance", "value": "对立人物" }, { "scope_type": "effect", "value": "冲突驱动" }, { "scope_type": "intent", "value": "创作指导" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "剧本人物必须具备将斗争进行到底的素质及对立关系。" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "剧本冲突的四种类型", "content": { "name": "剧本冲突的四种类型", "kind": "子集", "维度拆分规则": "冲突对人物性格及叙事推动的效果", "body": [ { "item_name": "静态冲突", "item_desc": "人物没有可见发展,不推动前提。应避免使用。", "作用域": [] }, { "item_name": "跳跃冲突", "item_desc": "强迫人物做出与其本性不符的行动。应避免使用。", "作用域": [] }, { "item_name": "缓慢升级冲突", "item_desc": "由三维度人物共同结果产生,每个冲突导致下一个更紧张的冲突。是健康的冲突形式。", "作用域": [] }, { "item_name": "预示", "item_desc": "即张力,是对冲突的允诺。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "剧本冲突" }, { "scope_type": "substance", "value": "叙事张力" }, { "scope_type": "form", "value": "冲突分类" }, { "scope_type": "effect", "value": "情节评估" }, { "scope_type": "intent", "value": "教学" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "由环境和决断触发的冲突类型分类。" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "冲突升级的逻辑原理", "content": "主张:冲突的基础是“攻击与反击”,必须在势均力敌的对峙中升级。\n【产生逻辑】(依据)\n 冲突可以从周遭人物的各种品质(如自负、卑微、诚实等)中发现。核心动力在于实力的对等。\n【创作取舍】(取舍)\n 创作时应确保冲突从微小志向逐步成长为危机和高潮,避免无意义的对抗,需维持双方势均力敌以保持张力。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "对峙升级" }, { "scope_type": "substance", "value": "实力对等" }, { "scope_type": "effect", "value": "张力维持" }, { "scope_type": "effect", "value": "节奏控制" }, { "scope_type": "intent", "value": "创作指导" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "故事结构的核心要素", "content": { "name": "故事结构的核心要素", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "过渡", "item_desc": "使人物从一种精神状态进入另一种的小冲突。", "作用域": [] }, { "item_name": "切入点", "item_desc": "人物绝望渴求某物、不能再等待的决定点或准备做出决定的时刻。", "作用域": [] }, { "item_name": "危机", "item_desc": "产前的阵痛,即将到来的决定性改变(转折点)。", "作用域": [] }, { "item_name": "高潮与结局", "item_desc": "生产本身是高潮(最激烈的时刻),结果是结局。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "故事结构" }, { "scope_type": "substance", "value": "转折点" }, { "scope_type": "form", "value": "叙事节奏" }, { "scope_type": "effect", "value": "情节衔接" }, { "scope_type": "effect", "value": "高潮设置" }, { "scope_type": "intent", "value": "创作指导" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "故事结构中决定转折与节奏的关键组成部分。" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "场景分析五步程序", "content": "目标:通过五个步骤拆解并评估一个场景的设计质量\n步骤1\n 输入:待分析的完整场景草稿\n 方法:确定冲突:分析场景中对阵双方各自的目的是什么。\n 产出:场景核心冲突对立点\n步骤2\n 输入:← s1 的场景核心冲突对立点\n 方法:标注开篇价值:识别场景开始时人物所处的价值状态(如:生死、贫富、胜负)。\n 产出:场景开篇价值状态\n步骤3\n 输入:← s2 的场景开篇价值状态\n 方法:将场景分解为节拍:细化每一组动作与反应的交流过程。\n 产出:场景节拍分解表\n步骤4\n 输入:← s3 的场景节拍分解表\n 方法:标注结尾价值并与开篇比较:观察场景结束时的价值是否发生了正负转变,转变幅度如何。\n 产出:价值转变差值报告\n步骤5\n 输入:← s4 的价值转变差值报告\n 方法:概述节拍并标注转折点位置:在发生价值剧变或产生惊奇的节拍处定为转折点。\n 产出:定位了转折点的场景分析结论", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "场景冲突" }, { "scope_type": "substance", "value": "人物目的" }, { "scope_type": "effect", "value": "冲突设置" }, { "scope_type": "intent", "value": "揭示" }, { "scope_type": "substance", "value": "价值状态" }, { "scope_type": "substance", "value": "开篇定调" }, { "scope_type": "effect", "value": "环境铺垫" }, { "scope_type": "intent", "value": "标记" }, { "scope_type": "substance", "value": "动作反应" }, { "scope_type": "form", "value": "节拍分解" }, { "scope_type": "effect", "value": "节奏控制" }, { "scope_type": "intent", "value": "拆解" }, { "scope_type": "substance", "value": "价值转变" }, { "scope_type": "effect", "value": "戏剧压力" }, { "scope_type": "intent", "value": "对比" }, { "scope_type": "substance", "value": "转折点" }, { "scope_type": "effect", "value": "惊奇效果" }, { "scope_type": "intent", "value": "定位" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "创作阶段", "type": "str", "value": "打磨" }, { "key": "创作阶段", "type": "str", "value": "构思" }, { "key": "动作", "type": "str", "value": "冲突分析" }, { "key": "动作", "type": "str", "value": "价值标注" }, { "key": "动作", "type": "str", "value": "节拍拆解" }, { "key": "动作", "type": "str", "value": "对比评估" }, { "key": "动作", "type": "str", "value": "转折点定位" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "故事五部分构成序列", "content": { "name": "故事五部分构成序列", "kind": "序列", "维度拆分规则": null, "body": [ { "item_name": "激励事件", "item_desc": "又称诱发事件,打破主角原本生活的平衡,促使事件发生。", "作用域": [] }, { "item_name": "进展纠葛", "item_desc": "一系列戏剧事件形成的情节节点,制造磨难与冲突推动行动。", "作用域": [] }, { "item_name": "危机", "item_desc": "情节突转点,面对终极的两难之择。", "作用域": [] }, { "item_name": "高潮", "item_desc": "问题的终极解决,带来价值的剧烈转变。", "作用域": [] }, { "item_name": "结局", "item_desc": "下降动作,展示高潮影响并表示对观众的尊重。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "叙事弧线" }, { "scope_type": "substance", "value": "情节节点" }, { "scope_type": "form", "value": "五幕结构" }, { "scope_type": "effect", "value": "结构布局" }, { "scope_type": "intent", "value": "科普" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "故事叙事弧线的五个标准线性组成部分" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "冲突的三个维度", "content": { "name": "冲突的三个维度", "kind": "子集", "维度拆分规则": "冲突范围", "body": [ { "item_name": "内心冲突", "item_desc": "人物内心情感、意志、信仰的自我矛盾。", "作用域": [] }, { "item_name": "个人冲突", "item_desc": "人与人之间(如朋友、家人、对手)的情感与行动对立。", "作用域": [] }, { "item_name": "社会/环境冲突", "item_desc": "人物与社会制度、物理环境或某种不可抗力之间的博弈。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "内心冲突" }, { "scope_type": "substance", "value": "社会冲突" }, { "scope_type": "substance", "value": "人际博弈" }, { "scope_type": "effect", "value": "压力设置" }, { "scope_type": "intent", "value": "教学" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "用于填充进展纠葛或场景分析中冲突来源的三个层面" }, { "key": "出自", "type": "str", "value": "场景分析五步程序 第1步" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "场景设计四要素", "content": { "name": "场景设计四要素", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "转折点", "item_desc": "产生惊奇、增强好奇心、让观众见识到故事发展的新方向。", "作用域": [] }, { "item_name": "伏笔/分晓", "item_desc": "知识的层层铺垫(伏笔)以及在适当时机的揭露(分晓)。", "作用域": [] }, { "item_name": "情感转变", "item_desc": "通过正面与负面价值的切换(快感/痛感)触发读者的短期体验。", "作用域": [] }, { "item_name": "选择的性质", "item_desc": "场景结尾决策是否属于两难之择。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "转折点" }, { "scope_type": "substance", "value": "伏笔揭示" }, { "scope_type": "substance", "value": "情感转变" }, { "scope_type": "effect", "value": "悬念设置" }, { "scope_type": "effect", "value": "快感触发" }, { "scope_type": "feeling", "value": "惊喜感" }, { "scope_type": "intent", "value": "规范" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "构成一个合格场景的核心设计组件" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "两难之择原理", "content": "主张:真正的选择不仅是正邪对立,而是不可调和的两难境地。\n【逻辑依据】(依据)\n 真正的性格通过压力下的选择揭示,在『两善取其一』或『两恶取其轻』的情况下,选择才具有力度和中心价值含义。\n【创作取舍】(取舍)\n 设计时应避免简单的正面与负面摇摆,必须建立人物与两难境地之间的对立。如果选择太容易,就该增加冲突难度以确保它是『终极决定』。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "两难之择" }, { "scope_type": "substance", "value": "性格揭示" }, { "scope_type": "effect", "value": "极致冲突" }, { "scope_type": "feeling", "value": "纠葛感" }, { "scope_type": "intent", "value": "论证" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "出自", "type": "str", "value": "场景分析五步程序 第5步" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "情感回报递减定理", "content": "主张:故事必须在正面与负面情感间动态交替。\n【心理依据】(依据)\n 人类感官存在回报递减效应,单一色彩的情感持续过久会让观众麻木。\n【创作取舍】(取舍)\n 在创作时严禁持续的快感或持续的痛苦,必须通过价值转变(转折点)来强制切换情感调性,以维持观众的长期感性投入。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "情感调性" }, { "scope_type": "substance", "value": "回报递减" }, { "scope_type": "effect", "value": "节奏起伏" }, { "scope_type": "feeling", "value": "新鲜感" }, { "scope_type": "intent", "value": "警示" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "灵感" }, { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "海狸教自媒体运营", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "短视频脚本创作全流程工序", "content": "目标:从零开始完成一份可拍摄的短视频脚本\n步骤1\n 输入:创作意向\n 方法:明确具体的拍摄主题。\n 产出:明确的选题主题\n步骤2\n 输入:← s1 的〈明确的选题主题〉\n 方法:确定出镜人员、形象、场景(室内/外)及事件内容。\n 产出:脚本初步框架\n步骤3\n 输入:← s2 的〈脚本初步框架〉\n 方法:填充细项:包含镜号排序、画面感构思、拍摄技巧(景别/角度/构图/运镜)、字幕(正常/特效)、音频选择,并按时长建议(长视频15s左右,短视频3s左右)分配时长。\n 产出:分镜头脚本成品", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "选题主题" }, { "scope_type": "effect", "value": "选题" }, { "scope_type": "intent", "value": "规划" }, { "scope_type": "substance", "value": "出镜人员" }, { "scope_type": "substance", "value": "拍摄场景" }, { "scope_type": "substance", "value": "事件内容" }, { "scope_type": "form", "value": "脚本框架" }, { "scope_type": "effect", "value": "内容框架" }, { "scope_type": "substance", "value": "分镜头" }, { "scope_type": "substance", "value": "画面语言" }, { "scope_type": "substance", "value": "音频字幕" }, { "scope_type": "form", "value": "分镜头脚本" }, { "scope_type": "effect", "value": "时长分配" }, { "scope_type": "effect", "value": "细项" }, { "scope_type": "intent", "value": "教学" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "创作阶段", "type": "str", "value": "定向" }, { "key": "创作阶段", "type": "str", "value": "构思" }, { "key": "创作阶段", "type": "str", "value": "打磨" }, { "key": "动作", "type": "str", "value": "确定选题" }, { "key": "动作", "type": "str", "value": "搭建框架" }, { "key": "动作", "type": "str", "value": "细节完善" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "海狸教自媒体运营", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "脚本构成核心要素清单", "content": { "name": "脚本构成核心要素清单", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "内容标识", "item_desc": "包含标题(用于明确主题)、预计时长、创作角度。", "作用域": [] }, { "item_name": "画面描述", "item_desc": "包含景别(远、全、中、近、特)以及具体的视频画面文字描述。", "作用域": [] }, { "item_name": "音频文案", "item_desc": "包含视频文案(旁白/注释)等听觉内容。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "内容标识" }, { "scope_type": "substance", "value": "画面描述" }, { "scope_type": "substance", "value": "音频文案" }, { "scope_type": "substance", "value": "景别" }, { "scope_type": "form", "value": "脚本要素清单" }, { "scope_type": "intent", "value": "科普" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "一份完整脚本应包含的描述维度" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "海狸教自媒体运营", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "脚本结构三段式序列", "content": { "name": "脚本结构三段式序列", "kind": "序列", "维度拆分规则": null, "body": [ { "item_name": "起手/开头", "item_desc": "黄金3秒,通过点名主题、戳痛点、激起好奇、或视觉冲击/创意镜头作为噱头起手。", "作用域": [] }, { "item_name": "中段/论述", "item_desc": "内容主题部分,负责解决内容痛点、制造起伏、引发共鸣、保持节奏把握与信息量输出,要求条理清晰。", "作用域": [] }, { "item_name": "收尾/总结", "item_desc": "包含行动指令、情感共鸣与印象点,负责引互动、升华主题或引出下期,要求精简精炼。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "form", "value": "三段式结构" }, { "scope_type": "effect", "value": "黄金3秒" }, { "scope_type": "effect", "value": "节奏控制" }, { "scope_type": "effect", "value": "互动引导" }, { "scope_type": "feeling", "value": "好奇感" }, { "scope_type": "feeling", "value": "情感共鸣" }, { "scope_type": "intent", "value": "提升完播" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "脚本在时间线上的三个标准线性阶段" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "海狸教自媒体运营", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "分镜头脚本组合公式", "content": { "name": "分镜头脚本组合公式", "kind": "子集", "维度拆分规则": "创作目的", "body": [ { "item_name": "共鸣类公式", "item_desc": "构成:人物+状态+情感。适用于需要快速引起观众情感共振的场景。", "作用域": [] }, { "item_name": "好奇类公式", "item_desc": "构成:时间/观点+悬念。适用于通过信息差吸引观众持续观看。", "作用域": [] }, { "item_name": "互动类公式", "item_desc": "构成:主题+情景+问句。适用于需要引导评论区留言互动的场景。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "人物情感" }, { "scope_type": "substance", "value": "悬念" }, { "scope_type": "substance", "value": "情景问句" }, { "scope_type": "form", "value": "脚本公式" }, { "scope_type": "effect", "value": "共鸣" }, { "scope_type": "effect", "value": "偏见" }, { "scope_type": "intent", "value": "促活" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "针对不同创作目的的脚本内容构成公式" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "海狸教自媒体运营", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "常用摄影构图法清单", "content": { "name": "常用摄影构图法清单", "kind": "子集", "维度拆分规则": "构图的几何布局", "body": [ { "item_name": "水平线构图", "item_desc": "效果:稳定宽广。适用于展示大场景或追求平稳感的画面。", "作用域": [] }, { "item_name": "对角线构图", "item_desc": "效果:具有动感,能有效吸引注意力。", "作用域": [] }, { "item_name": "中心构图", "item_desc": "效果:主体突出清晰。适用于强调单一核心主体的场景。", "作用域": [] }, { "item_name": "框式构图", "item_desc": "效果:具有穿透感和神秘感。", "作用域": [] }, { "item_name": "九宫格/三分法", "item_desc": "效果:将主体排列在兴趣中心,使复杂画面变简单,视觉更舒适。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "form", "value": "摄影构图" }, { "scope_type": "form", "value": "几何布局" }, { "scope_type": "feeling", "value": "稳定感" }, { "scope_type": "feeling", "value": "动感" }, { "scope_type": "feeling", "value": "神秘感" }, { "scope_type": "effect", "value": "主体突出" }, { "scope_type": "intent", "value": "教学" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "拍摄画面时可选择的几种构图几何布局" } ] }, { "source": { "id": "xhs_6901e15a0000000003019fa3", "source_type": "post", "title": "爆款标题公式直接抄❗️笔记想不火都难", "author": "海狸教自媒体运营", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3" } }, "title": "3个爆款标题万能公式", "content": { "name": "3个爆款标题万能公式", "kind": "子集", "维度拆分规则": "标题构成的逻辑结构", "body": [ { "item_name": "时间+结果+经验", "item_desc": "构成:具体时间+亮眼结果+经验分享。适用:用具体时间轴和亮眼结果勾住用户,并用经验提供获得感预期。", "作用域": [] }, { "item_name": "痛点+解决方法+保证", "item_desc": "构成:精准痛点+解决方案+效果承诺。适用:精准戳中用户困扰并给出确定的解决预期。", "作用域": [] }, { "item_name": "方法+保证", "item_desc": "构成:简单直接的方法+零门槛保证。适用:通过降低行动门槛和确定性反馈吸引用户尝试。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "爆款标题" }, { "scope_type": "substance", "value": "标题公式" }, { "scope_type": "form", "value": "标题结构" }, { "scope_type": "effect", "value": "吸引力营造" }, { "scope_type": "effect", "value": "价值预告" }, { "scope_type": "intent", "value": "获客" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "选题" }, { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "通过结构化的构成要素快速组合出具有吸引力的标题模版。" } ] }, { "source": { "id": "xhs_6901e15a0000000003019fa3", "source_type": "post", "title": "爆款标题公式直接抄❗️笔记想不火都难", "author": "海狸教自媒体运营", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3" } }, "title": "9种爆款标题打法技巧", "content": { "name": "9种爆款标题打法技巧", "kind": "子集", "维度拆分规则": "类型枚举", "body": [ { "item_name": "提问式", "item_desc": "技巧:直击痛点,用用户关心的困惑开头。适用:精准锁定有特定困扰的目标用户。", "作用域": [] }, { "item_name": "设问式", "item_desc": "技巧:自问自答,先抛问题再给方案。适用:勾起好奇心的同时预告内容价值。", "作用域": [] }, { "item_name": "数字式", "item_desc": "技巧:使用具体数字。适用:降低用户决策成本,增加内容的干货感和说服力。", "作用域": [] }, { "item_name": "利益式", "item_desc": "技巧:直接表明用户能得到的好处。适用:精准戳中需求,让用户直观看到点击价值。", "作用域": [] }, { "item_name": "悬念式", "item_desc": "技巧:隐藏关键细节只说一半。适用:通过信息差激发用户探索欲和好奇心。", "作用域": [] }, { "item_name": "对比式", "item_desc": "技巧:制造差异感和反差话题。适用:引发讨论和关注,突出内容的独特视角。", "作用域": [] }, { "item_name": "劝诫式", "item_desc": "技巧:利用避坑、损失厌恶心理进行提醒。适用:引起用户高度重视,触发点击。", "作用域": [] }, { "item_name": "共情式", "item_desc": "技巧:替用户说出内心想法。适用:引发强烈的情绪共鸣,建立心理连接。", "作用域": [] }, { "item_name": "热点式", "item_desc": "技巧:借势节日、热门事件等流量话题。适用:利用平台已有流量高峰提升笔记热度。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "标题技巧" }, { "scope_type": "substance", "value": "用户心理" }, { "scope_type": "form", "value": "表达手法" }, { "scope_type": "feeling", "value": "好奇感" }, { "scope_type": "feeling", "value": "共鸣感" }, { "scope_type": "feeling", "value": "紧迫感" }, { "scope_type": "effect", "value": "悬念设置" }, { "scope_type": "effect", "value": "利益外露" }, { "scope_type": "effect", "value": "借势感" }, { "scope_type": "intent", "value": "引流" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "选题" }, { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "针对不同用户心理和表达侧重点的具体标题切入技巧清单。" } ] }, { "source": { "id": "xhs_69ff58670000000023016fa2", "source_type": "post", "title": "海外营销灵感|五月爆款Reels创意合集", "author": "NotJustAgency", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/69ff58670000000023016fa2" } }, "title": "热门Reels视觉与排版创意点清单", "content": { "name": "热门Reels视觉与排版创意点清单", "kind": "子集", "维度拆分规则": "内容呈现的视觉构成维度", "body": [ { "item_name": "视觉钩子(视觉冲击)", "item_desc": "利用夸张比例的置入(如巨型玉米模型)制造日常场景中的违和感与视觉停留。适用于需要在日常、平庸场景(如扶梯)中快速通过反常规视觉冲击吸引用户停留的场景。", "作用域": [] }, { "item_name": "创意标题排版", "item_desc": "在画面中心或结合场景动态展示大字标题,增加内容的引导性与设计感。适用于需要清晰交代主题(如「5月海外社媒灵感」)并利用设计感引导用户观看的视频。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "Reels" }, { "scope_type": "substance", "value": "视觉钩子" }, { "scope_type": "substance", "value": "排版创意" }, { "scope_type": "form", "value": "违" }, { "scope_type": "form", "value": "感置入" }, { "scope_type": "form", "value": "大字标题" }, { "scope_type": "effect", "value": "视觉冲击" }, { "scope_type": "effect", "value": "观看引导" }, { "scope_type": "intent", "value": "吸粉" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "灵感" }, { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "海外社媒爆款Reels在视觉冲击力与排版引导性上的核心创意手法。" } ] } ]