{ "count": 9, "posts": [ { "post_id": "699308fa0000000016009697", "source_id": "xhs_699308fa0000000016009697", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" ] }, "cards": [ { "index": 1, "content": "核心观点:真正能爆的选题,往往是你写完后感觉羞耻的。数据起不来的原因是选题太“正确”了。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp" }, { "index": 2, "content": "", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp" }, { "index": 3, "content": "爆款选题逻辑:选题要经过“情绪”的审核,而不仅是大脑的审核。羞耻感是好选题的防伪标签。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp" }, { "index": 4, "content": "判断标准:写完后内心有波澜、不好意思、犹豫(担心别人觉得在装或太直白),通常才是能爆的东西。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp" }, { "index": 5, "content": "羞耻感的本质:触碰到了真实但平时大家不敢说出口、被社交礼仪包裹的内容,具有穿透力。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp" }, { "index": 6, "content": "冒犯感:爆款选题通常是对某种“正确共识”的冒犯,让创作者感到压力,这种压力证明踩到了大众神经。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp" }, { "index": 7, "content": "原理:安全(无风险)的选题等于观众无感,没有情绪触发就没有转发,不可能爆。方法是寻找共识崩塌的场景。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp" }, { "index": 8, "content": "圣经句:指每个赛道里人人点头但没人真信的话(如“能力强的人一定会被看见”、“内容为王”)。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp" }, { "index": 9, "content": "", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp" }, { "index": 10, "content": "实操第一招:寻找正确共识的失灵瞬间。列出赛道大号反复讲的共识,询问:什么情况下,严格按这句话做反而越做越差?", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp" }, { "index": 11, "content": "实操第二招:去评论区找“但是”。在竞品爆款视频下寻找“道理我都懂,但是……”的评论。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp" }, { "index": 12, "content": "选题核心:在这个内容过剩时代,观众缺的是有人帮他们说出“这个正确答案,在你身上根本不好使”。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" } ], "knowledges": [ { "id": "k1", "type": "why", "role": "主", "parent": null, "title": "爆款选题的羞耻感与冒犯感原理", "业务阶段": [ "灵感", "选题" ], "出处": [ "卡片1", "卡片3", "卡片5", "卡片6", "卡片7", "卡片12" ], "主张": "真正能爆的选题产生于对“正确共识”的冒犯,其标志是创作者感到的羞耻感和压力。", "支撑": [ { "小标题": "心理机制", "形式": "机制", "内容": "羞耻感源于触碰了真实但被社交礼仪包裹、平时没人敢公开说的内容。这种内容具有穿透力,能踩中大众神经并触发情绪。" }, { "小标题": "传播逻辑", "形式": "依据", "内容": "安全的选题等于观众无感。没有风险和压力就意味着没有情绪触发,也就没有转发动力。观众需要有人替他们戳破那些“好使但没用”的正确答案。" }, { "小标题": "对创作的取舍", "形式": "取舍", "内容": "应舍弃赛道内人人点头但在现实中失效的“正确废话”;选题时若感到内心平静无波澜应谨慎,若感到不好意思、犹豫或担心被攻击,则说明踩到了爆点,应坚持该创作方向。" } ], "作用域": [ { "scope_type": "substance", "value": "爆款选题逻辑", "candidate": "爆款选题逻辑", "link": "新建", "score": 0.5245, "top": [ { "name": "因果推理", "score": 0.5245, "path": "/理念/知识/思想/逻辑原理/因果推理" }, { "name": "痛点问题", "score": 0.5206, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "标题", "score": 0.5143, "path": "/表象/视觉/符号/文字符号/标题" } ] }, { "scope_type": "substance", "value": "社会共识与个体真实矛盾", "candidate": "社会共识与个体真实矛盾", "link": "新建", "score": 0.5601, "top": [ { "name": "利益矛盾", "score": 0.5601, "path": "/理念/现象/社会问题/民生生活/利益矛盾" }, { "name": "社会观念", "score": 0.5573, "path": "/理念/观念/社会观念" }, { "name": "社会失序", "score": 0.5488, "path": "/理念/现象/社会问题/文化精神/社会风气/社会失序" } ] }, { "scope_type": "feeling", "value": "羞耻感", "candidate": "羞耻感", "link": "新建", "score": 0.6268, "top": [ { "name": "情感", "score": 0.6268, "path": "/情感" }, { "name": "美感", "score": 0.6123, "path": "/情感/美感" }, { "name": "共情", "score": 0.5855, "path": "/情感/共情" } ] }, { "scope_type": "feeling", "value": "冒犯感", "candidate": "冒犯感", "link": "新建", "score": 0.5938, "top": [ { "name": "厌恶反感", "score": 0.5938, "path": "/情感/共情/厌恶反感" }, { "name": "情感", "score": 0.5689, "path": "/情感" }, { "name": "共情", "score": 0.562, "path": "/情感/共情" } ] }, { "scope_type": "feeling", "value": "内心压力", "candidate": "内心压力", "link": "新建", "score": 0.5477, "top": [ { "name": "焦虑恐惧", "score": 0.5477, "path": "/情感/共情/焦虑恐惧" }, { "name": "情感", "score": 0.5332, "path": "/情感" }, { "name": "悲伤哀痛", "score": 0.5307, "path": "/情感/共情/悲伤哀痛" } ] }, { "scope_type": "effect", "value": "情绪触发", "candidate": "情绪触发", "link": "新建", "score": 0.6725, "top": [ { "name": "情感共鸣", "score": 0.6725, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "情感表达", "score": 0.6546, "path": "/表达/情感表达" }, { "name": "情感动员", "score": 0.6501, "path": "/表达/互动引导/情感连接/情感动员" } ] }, { "scope_type": "effect", "value": "传播动力", "candidate": "传播动力", "link": "新建", "score": 0.719, "top": [ { "name": "传播转化", "score": 0.719, "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化" }, { "name": "传播引导", "score": 0.7127, "path": "/表达/互动引导/行动引导/传播引导" }, { "name": "动机驱力", "score": 0.6083, "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/动机驱力" } ] }, { "scope_type": "intent", "value": "剖析原理", "candidate": "剖析原理", "link": "新建", "score": 0.6498, "top": [ { "name": "分析", "score": 0.6498, "path": "/信息传递/知识传递/分析" }, { "name": "解读", "score": 0.6127, "path": "/信息传递/知识传递/解读" }, { "name": "科普", "score": 0.569, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "k2", "type": "what", "role": "组件", "parent": { "how_id": "k3", "step": 1 }, "title": "赛道圣经句(伪共识)", "业务阶段": [ "选题" ], "出处": [ "卡片8" ], "概要": "赛道内由于政治正确而被大众广泛认可,但在实际操作中却经常失效或没人真信的话。", "kind": "子集", "维度拆分规则": "赛道共识内容的真度与效用", "body": [ { "item_name": "典型圣经句", "item_desc": "如“能力强的人一定会被看见”、“内容为王”等。这类话在逻辑上无懈可击,但在具体复杂的现实场景中往往失灵。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "赛道伪共识", "candidate": "赛道伪共识", "link": "新建", "score": 0.5324, "top": [ { "name": "通用共识符号", "score": 0.5324, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "赛事竞技", "score": 0.4939, "path": "/表象/视觉/行为/日常活动/组织活动/赛事竞技" }, { "name": "博弈态势", "score": 0.4865, "path": "/理念/知识/政治/国际政治/国际博弈/博弈态势" } ] }, { "scope_type": "substance", "value": "政治正确话术", "candidate": "政治正确话术", "link": "新建", "score": 0.6223, "top": [ { "name": "政治立场", "score": 0.6223, "path": "/理念/知识/思想/思想理论/政治思想/政治立场" }, { "name": "政治", "score": 0.6056, "path": "/理念/知识/政治" }, { "name": "政治运作", "score": 0.5885, "path": "/理念/知识/政治/国家治理/政治运作" } ] }, { "scope_type": "form", "value": "圣经句式", "candidate": "圣经句式", "link": "新建", "score": 0.6817, "top": [ { "name": "韵律句式", "score": 0.6817, "path": "/架构/修辞/修辞意象/句式辞格/韵律句式" }, { "name": "排比句式", "score": 0.6748, "path": "/架构/修辞/修辞意象/句式辞格/排比句式" }, { "name": "回文句式", "score": 0.6647, "path": "/架构/修辞/修辞意象/句式辞格/回文句式" } ] }, { "scope_type": "effect", "value": "认知偏差", "candidate": "认知偏差", "link": "新建", "score": 0.5729, "top": [ { "name": "矛盾冲突", "score": 0.5729, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "视觉对比", "score": 0.5644, "path": "/表达/信息传达/传达深度/补充细化/视觉对比" }, { "name": "逻辑自洽", "score": 0.5622, "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽" } ] }, { "scope_type": "intent", "value": "定义概念", "candidate": "定义概念", "link": "新建", "score": 0.5153, "top": [ { "name": "解读", "score": 0.5153, "path": "/信息传递/知识传递/解读" }, { "name": "科普", "score": 0.4935, "path": "/信息传递/知识传递/科普" }, { "name": "分析", "score": 0.4933, "path": "/信息传递/知识传递/分析" } ] } ] }, { "id": "k3", "type": "how", "role": "主", "parent": null, "title": "逆向共识选题挖掘法", "purpose": "通过寻找共识裂缝定位现成的市场验证选题", "业务阶段": [ "选题" ], "steps": [ { "id": "s1", "input": "所属赛道的常规爆款内容或大号观点", "directive": "列出赛道大号反复强调的“正确共识”(圣经句)。例:『内容为王』、『坚持就会成功』。", "output": "赛道圣经句清单", "出处": [ "卡片10" ], "创作阶段": "定向", "动作": "列举圣经句", "作用域": [ { "scope_type": "substance", "value": "赛道常规观点", "candidate": "赛道常规观点", "link": "新建", "score": 0.5229, "top": [ { "name": "观点表达", "score": 0.5229, "path": "/理念/观念/个人观念/人生感悟/观点表达" }, { "name": "赛事竞技", "score": 0.5033, "path": "/表象/视觉/行为/日常活动/组织活动/赛事竞技" }, { "name": "对日观点", "score": 0.4991, "path": "/理念/观念/社会观念/时政评议/国际关系/对日观点" } ] }, { "scope_type": "substance", "value": "行业大号主张", "candidate": "行业大号主张", "link": "新建", "score": 0.6233, "top": [ { "name": "行业领域", "score": 0.6233, "path": "/理念/知识/商业/行业分析/行业领域" }, { "name": "行业报告", "score": 0.6176, "path": "/理念/事件/商业事件/行业报告" }, { "name": "行业乱象", "score": 0.6162, "path": "/理念/现象/社会问题/文化精神/社会风气/行业乱象" } ] }, { "scope_type": "form", "value": "清单列举", "candidate": "清单列举", "link": "新建", "score": 0.8451, "top": [ { "name": "条目列举", "score": 0.8451, "path": "/架构/逻辑/信息编排逻辑/条目列举" }, { "name": "序号列举", "score": 0.7765, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举" }, { "name": "定向列举", "score": 0.7676, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/定向列举" } ] }, { "scope_type": "effect", "value": "共识", "candidate": "共识", "link": "新建", "score": 0.5708, "top": [ { "name": "情感共鸣", "score": 0.5708, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "解决方案", "score": 0.5452, "path": "/表达/论证说理/解决方案" }, { "name": "价值肯定", "score": 0.5346, "path": "/表达/论证说理/分析论证/论证评判/肯定论证/价值肯定" } ] }, { "scope_type": "intent", "value": "搜集素材", "candidate": "搜集素材", "link": "新建", "score": 0.4575, "top": [ { "name": "事实呈现", "score": 0.4575, "path": "/信息传递/事实呈现" }, { "name": "信息扩散", "score": 0.4419, "path": "/信息传递/信息扩散" }, { "name": "情感抒发", "score": 0.4402, "path": "/情感联结/情感抒发" } ] } ] }, { "id": "s2", "input": "← s1 的〈赛道圣经句清单〉", "directive": "寻找这些共识的失灵瞬间。询问:什么情况下,严格按这句话做反而越做越差?或去竞品爆款视频下的评论区,抓取用户留下的“道理我都懂,但是……”后的负面反馈。", "output": "共识失灵场景/用户痛点反馈", "出处": [ "卡片10", "卡片11" ], "创作阶段": "构思", "动作": "反向提问法/评论区挖掘法", "作用域": [ { "scope_type": "substance", "value": "执行失灵场景", "candidate": "执行失灵场景", "link": "新建", "score": 0.5725, "top": [ { "name": "使用场景", "score": 0.5725, "path": "/理念/知识/商业/产品服务/使用场景" }, { "name": "场景感悟", "score": 0.5594, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" }, { "name": "场景形象", "score": 0.5444, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" } ] }, { "scope_type": "substance", "value": "评论区负面反馈", "candidate": "评论区负面反馈", "link": "新建", "score": 0.5771, "top": [ { "name": "政策评论", "score": 0.5771, "path": "/理念/观念/社会观念/时政评议/政策评论" }, { "name": "消费体验", "score": 0.5295, "path": "/理念/观念/个人观念/人生感悟/内心感受/消费体验" }, { "name": "反应回应", "score": 0.5276, "path": "/表象/视觉/行为/人际互动/反应回应" } ] }, { "scope_type": "effect", "value": "痛点", "candidate": "痛点", "link": "新建", "score": 0.5796, "top": [ { "name": "核心点明", "score": 0.5796, "path": "/表达/信息传达/传达手法/强调突出/核心点明" }, { "name": "解决方案", "score": 0.56, "path": "/表达/论证说理/解决方案" }, { "name": "情感共鸣", "score": 0.5547, "path": "/表达/互动引导/情感连接/情感共鸣" } ] }, { "scope_type": "effect", "value": "反向质疑", "candidate": "反向质疑", "link": "新建", "score": 0.629, "top": [ { "name": "反面立论", "score": 0.629, "path": "/表达/论证说理/分析论证/论证评判/否定驳论/反面立论" }, { "name": "否定批驳", "score": 0.6157, "path": "/表达/论证说理/分析论证/论证评判/否定驳论/否定批驳" }, { "name": "否定驳论", "score": 0.6105, "path": "/表达/论证说理/分析论证/论证评判/否定驳论" } ] }, { "scope_type": "intent", "value": "寻找裂缝", "candidate": "寻找裂缝", "link": "新建", "score": 0.5835, "top": [ { "name": "裂变", "score": 0.5835, "path": "/行为引导/裂变" }, { "name": "揭露", "score": 0.5306, "path": "/信息传递/事实呈现/揭露" }, { "name": "科普", "score": 0.4669, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "s3", "input": "← s2 的〈共识失灵场景/用户痛点反馈〉", "directive": "针对失灵场景,说出观众想说但不敢说的真话,完成选题定稿。判断标准为:写完后是否感到一丝“羞耻”或“不好意思”。", "output": "具有冒犯感的潜力爆款选题", "出处": [ "卡片4", "卡片12" ], "创作阶段": "结构", "动作": "羞耻感压力测试", "作用域": [ { "scope_type": "substance", "value": "大实话", "candidate": "大实话", "link": "新建", "score": 0.6183, "top": [ { "name": "真实心声", "score": 0.6183, "path": 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"/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" ] }, "cards": [ { "index": 1, "content": "1. 三幕式结构:基础线性叙事。第一幕(开端)交代背景、人设和核心冲突触发。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp" }, { "index": 2, "content": "三幕式续:第二幕(发展)核心冲突升级,人物成长关键期;第三幕(高潮与结局)矛盾爆发并收尾解决。2. 英雄之旅:核心是“平凡人到英雄的蜕变”,含启程、考验、归来固定节点。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp" }, { "index": 3, "content": "3. 非线性结构:打破时间先后,用闪回、倒叙、多视角等重组情节,增加张力。4. 环形结构:结尾与开端呼应,含“无限循环”或仅场景/台词呼应的非循环类。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp" }, { "index": 4, "content": "环形结构续:适配悬念、科幻或温情故事。5. 多线叙事结构:多条独立线并行并在节点交汇,适配群像戏、喜剧。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp" }, { "index": 5, "content": "6. 嵌套式结构:核心是一层故事包裹另一层,如戏中戏、梦中梦。7. 反结构:抛弃线性逻辑和核心冲突,注重氛围和情绪。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp" }, { "index": 6, "content": "反结构续:没有传统主角成长或完整结局,靠细节和情绪打动观众,适配文艺片。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "7种常用叙事结构清单", "业务阶段": [ "脚本" ], "出处": [ "卡片1", "卡片2", "卡片3", "卡片4", "卡片5", "卡片6" ], "概要": "本文详细介绍了7种编剧常用的叙事结构及其定义、核心逻辑与适用题材。", "kind": "子集", "维度拆分规则": "叙事逻辑与结构形态", "body": [ { "item_name": "三幕式结构", "item_desc": "基础线性叙事,按起承转合线性逻辑分为三部分:第一幕(开端)交代背景、人设和核心冲突触发;第二幕(发展)核心冲突升级,是人物成长关键期;第三幕(高潮与结局)矛盾爆发并收尾解决。", "作用域": [] }, { "item_name": "英雄之旅结构", "item_desc": "核心是“平凡人到英雄的蜕变”,围绕成长弧光设定固定节点,包含启程(离开日常)、考验(挑战与觉醒)、归来(获得收获回归)三个阶段。", "作用域": [] }, { "item_name": "非线性结构", "item_desc": "通过闪回、插叙、倒叙、多视角等手段打破时间先后规律重组情节。适用:用于制造悬念、增加张力或深入描写人物内心。", "作用域": [] }, { "item_name": "环形结构", "item_desc": "结尾与开端呼应形成闭环。分为非循环类(仅场景/台词呼应,传达宿命感或圆满感)和带循环类(重复经历直到达成目标)。适用:悬念、科幻或温情故事。", "作用域": [] }, { "item_name": "多线叙事结构", "item_desc": "多条独立故事线并行并在节点交汇。适用:用于丰富维度、展现全貌,适配群像戏、喜剧。", "作用域": [] }, { "item_name": "嵌套式结构(套层结构)", "item_desc": "核心是一层故事包裹另一层故事(如戏中戏、梦中梦),用于探索虚实结合等深层主题。", "作用域": [] }, { "item_name": "反结构(无结构/碎片化结构)", "item_desc": "抛弃传统线性逻辑和核心冲突,不设传统主角成长或完整结局,注重氛围营造、细节和情绪表达。适用:文艺片。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "叙事逻辑", "candidate": "叙事逻辑", "link": "新建", "score": 0.7462, "top": [ { "name": "历史叙事", "score": 0.7462, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "逻辑原理", "score": 0.6909, "path": "/理念/知识/思想/逻辑原理" }, { "name": "应用逻辑", "score": 0.6497, "path": "/理念/知识/思想/逻辑原理/应用逻辑" } ] }, { "scope_type": "substance", "value": "编剧理论", "candidate": "编剧理论", "link": "新建", "score": 0.6558, "top": [ { "name": "社会理论", "score": 0.6558, "path": 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"/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" ] }, "cards": [ { "index": 1, "content": "前提的定义与构成:前提是剧本的目标和简明概括。有效的由前提公式:作者立场+人物+冲突+结论。基本情感(欲望、恐惧等)可以决定前提。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp" }, { "index": 2, "content": "人物的三维度结构:生理维度(性别、年龄、外表等)、社会维度(阶层、职业、教育等)、心理维度(道德标准、志向、挫折等)。强调人物是特定时刻生理特征和环境影响的总和。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp" }, { "index": 3, "content": "人物与冲突的关系:人物必须具备足够的意志力将奋斗进行到底。剧作家构思情节时需自问:‘我应该做什么?别人会做什么?什么应该被完成?’。区分了主使人物(主角,由内在驱动创造冲突)与对立人物(对手,阻碍主角并与之对抗)。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp" }, { "index": 4, "content": "冲突的概念与分类:冲突源于生活环境和意志阻碍。四种类型:静态(无可见发展)、跳跃(违背本性的行动)、缓慢升级(对立统一的结果,由浅入深)、预示(即张力,对冲突的承诺)。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp" }, { "index": 5, "content": "冲突的发现与表现:可从周遭观察各种品质(如关怀、阴险、虚伪等)来发现冲突。冲突的基础是‘攻击—反击’,势均力敌的对手会推动冲突不断升级直至高潮。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp" }, { "index": 6, "content": "剧本结构要素:1. 过渡(小冲突):使人物精神状态发生转变。2. 切入点:必须是决定点或准备做出决定的点。3. 危机、高潮和结局:重大的决定构成人生转折点。危机是即将到来的决定性改变;危机和高潮环环相扣。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "剧本前提的构成公式", "业务阶段": [ "选题", "脚本" ], "出处": [ "卡片1" ], "概要": "前提是剧本的目标和简明概括,包含了剧本的核心逻辑。", "kind": "序列", "维度拆分规则": null, "body": [ { "item_name": "作者立场", "item_desc": "作者通过故事想要表达的初衷或价值观。", "作用域": [] }, { "item_name": "人物", "item_desc": "执行行动的创作主体。", "作用域": [] }, { "item_name": "冲突", "item_desc": "推动情节发展的对抗力量。", "作用域": [] }, { "item_name": "结论", "item_desc": "事件发展后的最终结果,用以证明前提。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "剧本核心逻辑", "candidate": "剧本核心逻辑", "link": "新建", "score": 0.5759, "top": [ { "name": "逻辑原理", "score": 0.5759, "path": "/理念/知识/思想/逻辑原理" }, { "name": "逻辑异常", "score": 0.5467, "path": "/理念/知识/思想/逻辑原理/逻辑异常" }, { "name": "应用逻辑", "score": 0.5398, "path": "/理念/知识/思想/逻辑原理/应用逻辑" } ] }, { "scope_type": "substance", "value": "剧本前提公式", "candidate": "剧本前提公式", "link": "新建", "score": 0.5049, "top": [ { "name": "逻辑原理", "score": 0.5049, "path": "/理念/知识/思想/逻辑原理" }, { "name": "概念构想", "score": 0.4853, "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想" }, { "name": "因果推理", "score": 0.4779, "path": "/理念/知识/思想/逻辑原理/因果推理" } ] }, { "scope_type": "substance", "value": "价值观表达", "candidate": "价值观表达", "link": "新建", "score": 0.7641, "top": [ { "name": "价值观反思", "score": 0.7641, "path": "/理念/现象/社会问题/文化精神/价值观反思" }, { "name": "价值观念", "score": 0.7477, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" }, { "name": "价值取向", "score": 0.7352, "path": "/理念/观念/个人观念/处世智慧/价值取向" } ] }, { "scope_type": "substance", "value": "故事构成要素", "candidate": "故事构成要素", "link": "新建", "score": 0.7533, "top": [ { "name": "构成要素", "score": 0.7533, "path": "/理念/知识/思想/概念范畴/关系结构/构成要素" }, { "name": "色彩构成", "score": 0.6156, "path": "/表象/视觉/画面特征/色彩表现/色彩构成" }, { "name": "人物故事", "score": 0.6074, "path": "/理念/事件/社会事件/人物故事" } ] }, { "scope_type": "form", "value": "命题公式", "candidate": "命题公式", "link": "新建", "score": 0.6246, "top": [ { "name": "假设逻辑", "score": 0.6246, "path": "/架构/逻辑/叙事逻辑/假设逻辑" }, { "name": "逻辑推论", "score": 0.5938, "path": "/架构/逻辑/信息编排逻辑/归纳论证/逻辑推论" }, { "name": "归纳论证", "score": 0.5867, "path": "/架构/逻辑/信息编排逻辑/归纳论证" } ] }, { "scope_type": "effect", "value": "逻辑严密性", "candidate": "逻辑严密性", "link": "新建", "score": 0.7273, "top": [ { "name": "逻辑自洽", "score": 0.7273, "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽" }, { "name": "逻辑推演", "score": 0.6903, "path": "/表达/论证说理/证据支撑/逻辑推演" }, { "name": "逻辑铺垫", "score": 0.6461, "path": "/结构/叙事推进/铺垫准备/逻辑铺垫" } ] }, { "scope_type": "intent", "value": "概括", "candidate": "概括", "link": "新建", "score": 0.5552, "top": [ { "name": "科普", "score": 0.5552, "path": "/信息传递/知识传递/科普" }, { "name": "分析", "score": 0.5545, "path": "/信息传递/知识传递/分析" }, { "name": "解读", "score": 0.5518, "path": "/信息传递/知识传递/解读" } ] } ] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "人物的三维度塑造框架", "业务阶段": [ "脚本" ], "出处": [ "卡片2" ], "概要": "人物是特定时刻生理特征和环境影响的总和,由三个维度融为一体。", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "生理维度", "item_desc": "包含性别、年龄、外表等肉体特征。", "作用域": [] }, { "item_name": "社会维度", "item_desc": "包含阶层、职业、教育、家庭背景等外部环境因素。", "作用域": [] }, { "item_name": "心理维度", "item_desc": "包含道德标准、志向、挫折、性格缺陷等内在精神特质。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "人物维度", "candidate": "人物维度", "link": "新建", "score": 0.741, "top": [ { "name": "人物", "score": 0.741, "path": "/表象/视觉/实体/人物" }, { "name": "人物形象", "score": 0.7346, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物特征", "score": 0.7314, "path": "/表象/视觉/实体/人物/人物特征" } ] }, { "scope_type": "substance", "value": "生理特征", "candidate": "生理特征", "link": "新建", "score": 0.7486, "top": [ { "name": "人物特征", "score": 0.7486, "path": "/表象/视觉/实体/人物/人物特征" }, { "name": "生理机制", "score": 0.7132, "path": "/理念/知识/身心科学/健康养生/身体健康/生理机制" }, { "name": "形态特征", "score": 0.6808, "path": "/表象/视觉/画面/构图/形态特征" } ] }, { "scope_type": "substance", "value": "社会关系", "candidate": "社会关系", "link": "新建", "score": 0.7906, "top": [ { "name": "家庭关系", "score": 0.7906, "path": "/理念/观念/个人观念/处世智慧/道德伦理/家庭关系" }, { "name": "社会结构", "score": 0.7837, "path": "/理念/知识/社会知识/社会结构" }, { "name": "社会阶层", "score": 0.7516, "path": "/理念/现象/社会问题/文化精神/社会风气/社会阶层" } ] }, { "scope_type": "substance", "value": "心理动机", "candidate": "心理动机", "link": "新建", "score": 0.7301, "top": [ { "name": "心理认知", "score": 0.7301, "path": "/理念/知识/身心科学/心理认知" }, { "name": "心理效应理论", "score": 0.6686, "path": "/理念/知识/身心科学/心理认知/心理效应理论" }, { "name": "心理调节", "score": 0.6682, "path": "/理念/知识/身心科学/心理认知/心理状态问题/心理调节" } ] }, { "scope_type": "form", "value": "分类框架", "candidate": "分类框架", "link": "新建", "score": 0.7591, "top": [ { "name": "框架类型", "score": 0.7591, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排/框架类型" }, { "name": "规范框架", "score": 0.7453, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构/规范框架" }, { "name": "架构", "score": 0.6224, "path": "/架构" } ] }, { "scope_type": "effect", "value": "人物塑造", "candidate": "人物塑造", "link": "新建", "score": 0.7914, "top": [ { "name": "形象塑造", "score": 0.7914, "path": "/表达/形象塑造" }, { "name": "形象刻画", "score": 0.7462, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画" }, { "name": "人物引入", "score": 0.7092, "path": "/表达/形象塑造/人物引入" } ] }, { "scope_type": "intent", "value": "分析", "candidate": "分析", "link": "复用", "score": 1.0, "top": [ { "name": "分析", "score": 1.0, "path": "/信息传递/知识传递/分析" }, { "name": "解读", "score": 0.6486, "path": "/信息传递/知识传递/解读" }, { "name": "批判", "score": 0.5374, "path": "/情感联结/情感抒发/批判" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "戏剧冲突的四种类型", "业务阶段": [ "脚本" ], "出处": [ "卡片4" ], "概要": "根据情节发展逻辑和张力强度划分的冲突形态。", "kind": "子集", "维度拆分规则": "冲突的发展形态", "body": [ { "item_name": "静态冲突", "item_desc": "没有可见发展的冲突。何时选:原帖未说明。", "作用域": [] }, { "item_name": "跳跃冲突", "item_desc": "角色做出了违背其本性或缺乏铺垫的突兀行动。何时选:原帖未说明。", "作用域": [] }, { "item_name": "缓慢升级冲突", "item_desc": "由浅入深的发展,是人物对立统一的结果。何时选:原帖未说明。", "作用域": [] }, { "item_name": "预示冲突", "item_desc": "即戏剧张力,是对未来冲突爆发的承诺。何时选:用于制造悬念。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "戏剧冲突", "candidate": "戏剧冲突", "link": "新建", "score": 0.7608, "top": [ { "name": "戏剧演出", "score": 0.7608, "path": "/表象/视觉/行为/表演行为/综艺表演/戏剧演出" }, { "name": "冲突对抗", "score": 0.7191, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6758, "path": "/理念/事件/政治事件/战争冲突" } ] }, { "scope_type": "substance", "value": "情节张力", "candidate": "情节张力", "link": "新建", "score": 0.5819, "top": [ { "name": "场景氛围", "score": 0.5819, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" }, { "name": "冲突对抗", "score": 0.5742, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "情绪意境", "score": 0.5632, "path": "/表象/视觉/画面/后期/情绪意境" } ] }, { "scope_type": "form", "value": "类型图谱", "candidate": "类型图谱", "link": "新建", "score": 0.6491, "top": [ { "name": "声音类型", "score": 0.6491, "path": "/呈现/听觉/配乐/声音类型" }, { "name": "框架类型", "score": 0.6377, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排/框架类型" }, { "name": "图文关系", "score": 0.6138, "path": "/呈现/视觉/视觉制作/构图编排/版面设计/图文关系" } ] }, { "scope_type": "effect", "value": "悬念设置", "candidate": "悬念设置", "link": "复用", "score": 0.9985, "top": [ { "name": "悬念设置", "score": 0.9985, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "情感铺垫", "score": 0.6473, "path": "/结构/叙事推进/铺垫准备/情感铺垫" }, { "name": "设定铺垫", "score": 0.6249, "path": "/结构/叙事推进/铺垫准备/设定铺垫" } ] }, { "scope_type": "effect", "value": "节奏控制", "candidate": "节奏控制", "link": "新建", "score": 0.7357, "top": [ { "name": "推进节奏", "score": 0.7357, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.5636, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "叙事推进", "score": 0.5523, "path": "/结构/叙事推进" } ] }, { "scope_type": "feeling", "value": "期待感", "candidate": "期待感", "link": "新建", "score": 0.7336, "top": [ { "name": "悬念期待", "score": 0.7336, "path": "/认知/好奇/悬念期待" }, { "name": "美感", "score": 0.5966, "path": "/情感/美感" }, { "name": "情感", "score": 0.5724, "path": "/情感" } ] }, { "scope_type": "intent", "value": "分类", "candidate": "分类", "link": "新建", "score": 0.6026, "top": [ { "name": "分析", "score": 0.6026, "path": "/信息传递/知识传递/分析" }, { "name": "科普", "score": 0.5845, "path": "/信息传递/知识传递/科普" }, { "name": "分享", "score": 0.5769, "path": "/信息传递/信息扩散/分享" } ] } ] }, { "id": "k4", "type": "why", "role": "主", "parent": null, "title": "戏剧冲突的本质原理", "业务阶段": [ "脚本" ], "出处": [ "卡片5" ], "主张": "冲突的基础是“攻击—反击”,由势均力敌的对手推动。", "支撑": [ { "小标题": "运行机制", "形式": "依据", "内容": "冲突源于生活环境和意志阻碍,通过双方不断的攻击与反击实现升级。" }, { "小标题": "创作决策含义", "形式": "取舍", "内容": "所以创作时必须设定势均力敌的对手,并在构思情节时自问“别人会做什么”来设计反击,以确保冲突能升级至危机和高潮,而不是中途熄火。" } ], "作用域": [ { "scope_type": "substance", "value": "冲突升级机制", "candidate": "冲突升级机制", "link": "新建", "score": 0.6919, "top": [ { "name": "冲突对抗", "score": 0.6919, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6679, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.6583, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "substance", "value": "对手设置", "candidate": "对手设置", "link": "新建", "score": 0.5058, "top": [ { "name": "力量对比", "score": 0.5058, "path": "/理念/知识/政治/国际政治/国际博弈/力量对比" }, { "name": "冲突对抗", "score": 0.5042, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "赛事竞技", "score": 0.4857, "path": "/表象/视觉/行为/日常活动/组织活动/赛事竞技" } ] }, { "scope_type": "form", "value": "对抗模式", "candidate": "对抗模式", "link": "新建", "score": 0.7255, "top": [ { "name": "行为对抗", "score": 0.7255, "path": "/架构/叙事/叙事技法/戏剧张力/冲突/行为对抗" }, { "name": "强硬对抗", "score": 0.6679, "path": "/架构/修辞/语调风格/强硬对抗" }, { "name": "言语对抗", "score": 0.6541, "path": "/架构/叙事/叙事技法/戏剧张力/冲突/言语对抗" } ] }, { "scope_type": "effect", "value": "危机制造", "candidate": "危机制造", "link": "新建", "score": 0.5917, "top": [ { "name": "矛盾冲突", "score": 0.5917, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "悬念设置", "score": 0.5858, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "困境状态", "score": 0.5678, "path": "/表达/论证说理/分析论证/揭示溯因/困境状态" } ] }, { "scope_type": "effect", "value": "逻辑推演", "candidate": "逻辑推演", "link": "复用", "score": 0.9997, "top": [ { "name": "逻辑推演", "score": 0.9997, "path": "/表达/论证说理/证据支撑/逻辑推演" }, { "name": "推理推导", "score": 0.7673, "path": "/表达/论证说理/证据支撑/逻辑推演/推理推导" }, { "name": "逻辑铺垫", "score": 0.7198, "path": "/结构/叙事推进/铺垫准备/逻辑铺垫" } ] }, { "scope_type": "intent", "value": "论证", "candidate": "论证", "link": "新建", "score": 0.6078, "top": [ { "name": "批判", "score": 0.6078, "path": "/情感联结/情感抒发/批判" }, { "name": "事实呈现", "score": 0.561, "path": "/信息传递/事实呈现" }, { "name": "分析", "score": 0.5574, "path": "/信息传递/知识传递/分析" } ] } ] }, { "id": "k5", "type": "what", "role": "主", "parent": null, "title": "剧本结构的关键要素清单", "业务阶段": [ "脚本" ], "出处": [ "卡片6" ], "概要": "构成剧本完整段落和转折点的核心结构成分。", "kind": "子集", "维度拆分规则": "剧本结构的功能组件", "body": [ { "item_name": "过渡(小冲突)", "item_desc": "负责使人物的精神状态发生转变。", "作用域": [] }, { "item_name": "切入点", "item_desc": "故事开始或场景切入的瞬间,必须是一个决定点,或准备做出决定的点。", "作用域": [] }, { "item_name": "危机与高潮", "item_desc": "危机是即将到来的决定性改变;高潮是危机的爆发,两者环环相扣。", "作用域": [] }, { "item_name": "结局", "item_desc": "重大决定构成的人生转折点后的收尾。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "剧本结构", "candidate": "剧本结构", "link": "新建", "score": 0.6714, "top": [ { "name": "社会结构", "score": 0.6714, "path": "/理念/知识/社会知识/社会结构" }, { "name": "关系结构", "score": 0.6121, "path": "/理念/知识/思想/概念范畴/关系结构" }, { "name": "构图", "score": 0.5911, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "substance", "value": "转折点", "candidate": "转折点", "link": "新建", "score": 0.7112, "top": [ { "name": "历史转折", "score": 0.7112, "path": "/理念/知识/历史/历史议题/历史转折" }, { "name": "战略转型", "score": 0.5871, "path": "/理念/知识/商业/运营策略/战略转型" }, { "name": "重大变局", "score": 0.5866, "path": "/理念/事件/政治事件/外交事件/重大变局" } ] }, { "scope_type": "substance", "value": "危机与高潮", "candidate": "危机与高潮", "link": "新建", "score": 0.5538, "top": [ { "name": "冲突对抗", "score": 0.5538, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "情绪情感", "score": 0.5471, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" }, { "name": "人生阶段", "score": 0.5389, "path": "/表象/视觉/时间/时段/人生阶段" } ] }, { "scope_type": "form", "value": "要素清单", "candidate": "要素清单", "link": "新建", "score": 0.6626, "top": [ { "name": "条目列举", "score": 0.6626, "path": "/架构/逻辑/信息编排逻辑/条目列举" }, { "name": "序号列举", "score": 0.605, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举" }, { "name": "元素编排", "score": 0.5934, "path": "/呈现/视觉/视觉制作/构图编排/空间布局/元素编排" } ] }, { "scope_type": "effect", "value": "情节推进", "candidate": "情节推进", "link": "新建", "score": 0.8455, "top": [ { "name": "叙事推进", "score": 0.8455, "path": "/结构/叙事推进" }, { "name": "叙事推进节点", "score": 0.7857, "path": "/结构/叙事推进/叙事推进节点" }, { "name": "推进节奏", "score": 0.7213, "path": "/结构/叙事推进/推进节奏" } ] }, { "scope_type": "intent", "value": "拆解", "candidate": "拆解", "link": "新建", "score": 0.5977, "top": [ { "name": "解读", "score": 0.5977, "path": "/信息传递/知识传递/解读" }, { "name": "揭露", "score": 0.5375, "path": "/信息传递/事实呈现/揭露" }, { "name": "分析", "score": 0.535, "path": "/信息传递/知识传递/分析" } ] } ] }, { "id": "k6", "type": "why", "role": "主", "parent": null, "title": "人物意志力原理", "业务阶段": [ "脚本" ], "出处": [ "卡片3" ], "主张": "由于冲突必须进行到底,人物必须具备足够的意志力。", "支撑": [ { "小标题": "人物分类", "形式": "依据", "内容": "区分主使人物(主角,内在驱动)与对立人物(对手,制造阻碍)。" }, { "小标题": "创作取舍", "形式": "取舍", "内容": "在选择主角时,应剔除那些遇到困难容易退缩、缺乏行动意志的人,否则无法引发危机与高潮,无法证明剧本前提。" } ], "作用域": [ { "scope_type": "substance", "value": "人物意志力", "candidate": "人物意志力", "link": "新建", "score": 0.704, "top": [ { "name": "人物", "score": 0.704, "path": "/表象/视觉/实体/人物" }, { "name": "人物形象", "score": 0.6881, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物特征", "score": 0.6691, "path": "/表象/视觉/实体/人物/人物特征" } ] }, { "scope_type": "substance", "value": "主使人物", "candidate": "主使人物", "link": "新建", "score": 0.6696, "top": [ { "name": "人物", "score": 0.6696, "path": "/表象/视觉/实体/人物" }, { "name": "人物形象", "score": 0.6142, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "现实人物", "score": 0.6122, "path": "/表象/视觉/实体/人物/个体/现实人物" } ] }, { "scope_type": "substance", "value": "对立人物", "candidate": "对立人物", "link": "新建", "score": 0.7922, "top": [ { "name": "对立关系", "score": 0.7922, "path": "/理念/知识/思想/概念范畴/关系结构/对立关系" }, { "name": "人物", "score": 0.6604, "path": "/表象/视觉/实体/人物" }, { "name": "现实人物", "score": 0.6588, "path": "/表象/视觉/实体/人物/个体/现实人物" } ] }, { "scope_type": "effect", "value": "冲突驱动", "candidate": "冲突驱动", "link": "新建", "score": 0.717, "top": [ { "name": "矛盾冲突", "score": 0.717, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "动机驱力", "score": 0.5763, "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/动机驱力" }, { "name": "因果解析", "score": 0.5468, "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/因果解析" } ] }, { "scope_type": "effect", "value": "逻辑闭环", "candidate": "逻辑闭环", "link": "新建", "score": 0.8047, "top": [ { "name": "逻辑自洽", "score": 0.8047, "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽" }, { "name": "闭环收束", "score": 0.747, "path": "/结构/叙事推进/收束归纳/闭环收束" }, { "name": "逻辑推演", "score": 0.7316, "path": "/表达/论证说理/证据支撑/逻辑推演" } ] }, { "scope_type": "intent", "value": "论证", "candidate": "论证", "link": "新建", "score": 0.6065, "top": [ { "name": "批判", "score": 0.6065, "path": "/情感联结/情感抒发/批判" }, { "name": "事实呈现", "score": 0.5601, "path": "/信息传递/事实呈现" }, { "name": "分析", "score": 0.5571, "path": "/信息传递/知识传递/分析" } ] } ] } ] }, { "post_id": "680659e8000000001a007a11", "source_id": "xhs_680659e8000000001a007a11", "title": "故事设计原理拆解学习", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" ] }, "cards": [ { "index": 1, "content": "故事设计思路:包含故事的五部分构成(激励事件、进展纠葛、危机、高潮、结局)及叙事弧线图。详细定义了激励事件:是打破平衡的决定性事件,分为随机(巧合)或有因(抉择)两种方式,定位在主情节前四分之一时段内,起到“大钩子”和预示危机的功能。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp" }, { "index": 2, "content": "进展纠葛的设计:定义纠葛为制造磨难,进展纠葛是面对抗力时产生的一系列冲突。提出冲突原则:必须循序渐进制造冲突,包含内心、个人、个人-外界三个层面的复杂型冲突。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp" }, { "index": 3, "content": "故事的宏观结构——幕设计:节拍构成场景,场景构成序列,序列构成幕。三幕故事要求四个重大场景:开篇激励事件,以及三幕各自的高潮。提供主情节与次情节的时间分布参考。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp" }, { "index": 4, "content": "场景设计要素:场景是在连续时空中通过冲突表现的价值转折动作。场景分析关注四部分:转折点(造成惊奇、增强好奇心、指引新方向)、伏笔/分晓(知识的铺垫与传达)、情感动力和选择。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp" }, { "index": 5, "content": "情感转折与回报递减定理:核心情感分为快感与痛感。根据回报递减定理,必须创造正负情感的动态交替。触发情感的前提:移情于人物、明确人物欲望、明白利害攸关的价值。区分了情感(短期体验)、感性(长期背景情绪)与基调(影片文本特性的总体感觉)。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp" }, { "index": 6, "content": "选择的性质:真正的选择是“两难之境”,即不可调和的两善取舍或两恶取其轻。通过人物A、B、C的三方框架构建复合连锁关系,创造丰富的冲突材料。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp" }, { "index": 7, "content": "场景分析的五步程序:1.确定冲突(驱动场景的目标与对抗力);2.标注开篇价值(正/负面);3.将场景分解为节拍(动作/反应的交流);4.标注结尾价值并比较;5.概述节拍并标注转折点位置(期望与结果不一致的瞬间)。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp" }, { "index": 8, "content": "危机与高潮的设计:危机是终极决定,必须是真正的两难处境,是故事中最紧张的点,用以考验主人公意志并揭示深层性格。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp" }, { "index": 9, "content": "高潮与结局:高潮必须充满意义,体现朝向绝对不可逆转的价值剧变。结局的用途:为次情节提供场景、展示高潮影响、表示对观众的尊重。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "场景分析五步程序", "purpose": "通过分析具体场次构建具有价值转折的场景", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "剧本原始素材或草拟场次", "directive": "确定冲突:明确驱动该场景的目标(人物想要什么)以及阻碍目标的对抗力。", "output": "场景目标与对抗力定义", "出处": [ "卡片7" ], "创作阶段": "结构", "动作": "冲突拆解", "作用域": [ { "scope_type": "substance", "value": "冲突", "candidate": "冲突", "link": "新建", "score": 0.8435, "top": [ { "name": "冲突对抗", "score": 0.8435, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.7917, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.6905, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "substance", "value": "场景目标", "candidate": "场景目标", "link": "新建", "score": 0.7618, "top": [ { "name": "场景形象", "score": 0.7618, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "场景氛围", "score": 0.7227, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" }, { "name": "场景感悟", "score": 0.7221, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" } ] }, { "scope_type": "substance", "value": "对抗力", "candidate": "对抗力", "link": "新建", "score": 0.6771, "top": [ { "name": "冲突对抗", "score": 0.6771, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "力量对比", "score": 0.6428, "path": "/理念/知识/政治/国际政治/国际博弈/力量对比" }, { "name": "对立关系", "score": 0.5794, "path": "/理念/知识/思想/概念范畴/关系结构/对立关系" } ] }, { "scope_type": "effect", "value": "冲突", "candidate": "冲突", "link": "新建", "score": 0.8401, "top": [ { "name": "矛盾冲突", "score": 0.8401, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "情感张力", "score": 0.5699, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "困境状态", "score": 0.5606, "path": "/表达/论证说理/分析论证/揭示溯因/困境状态" } ] }, { "scope_type": "intent", "value": "规划", "candidate": "规划", "link": "新建", "score": 0.4844, "top": [ { "name": "行为引导", "score": 0.4844, "path": "/行为引导" }, { "name": "分析", "score": 0.481, "path": "/信息传递/知识传递/分析" }, { "name": "教学", "score": 0.4754, "path": "/信息传递/知识传递/教学" } ] } ] }, { "id": "s2", "input": "← s1 的场景目标与对抗力定义", "directive": "标注开篇价值:确定场景开始时,核心价值是正面还是负面。", "output": "开篇价值状态", "出处": [ "卡片7" ], "创作阶段": "结构", "动作": "价值标注", "作用域": [ { "scope_type": "substance", "value": "故事价值", "candidate": "故事价值", "link": "新建", "score": 0.7091, "top": [ { "name": "价值定价", "score": 0.7091, "path": "/理念/知识/商业/产品服务/价值定价" }, { "name": "健康价值", "score": 0.6817, "path": "/理念/观念/个人观念/人生感悟/人生态度/健康价值" }, { "name": "价值导向", "score": 0.6817, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" } ] }, { "scope_type": "form", "value": "价值状态", "candidate": "价值状态", "link": "新建", "score": 0.6904, "top": [ { "name": "价值塑造", "score": 0.6904, "path": "/架构/策略/认知引导/话语影响/立场引导/价值塑造" }, { "name": "价值冲突", "score": 0.6803, "path": "/架构/叙事/叙事技法/戏剧张力/冲突/价值冲突" }, { "name": "状态对比", "score": 0.6649, "path": "/架构/创意/对比反差/并置对比/状态对比" } ] }, { "scope_type": "effect", "value": "现状", "candidate": "现状", "link": "新建", "score": 0.6185, "top": [ { "name": "困境状态", "score": 0.6185, "path": "/表达/论证说理/分析论证/揭示溯因/困境状态" }, { "name": "解决方案", "score": 0.5464, "path": "/表达/论证说理/解决方案" }, { "name": "全貌展示", "score": 0.524, "path": "/表达/信息传达/传达手法/信息呈现/全貌展示" } ] }, { "scope_type": "intent", "value": "校准", "candidate": "校准", "link": "新建", "score": 0.4821, "top": [ { "name": "科普", "score": 0.4821, "path": "/信息传递/知识传递/科普" }, { "name": "教学", "score": 0.4676, "path": "/信息传递/知识传递/教学" }, { "name": "警示", "score": 0.4652, "path": "/信息传递/事实呈现/警示" } ] } ] }, { "id": "s3", "input": "← s2 的开篇价值状态", "directive": "将场景分解为节拍:细化每一对动作与反应的交流。", "output": "场景节拍链", "出处": [ "卡片7" ], "创作阶段": "结构", "动作": "节拍切分", "作用域": [ { "scope_type": "substance", "value": "人物动作", "candidate": "人物动作", "link": "新建", "score": 0.7663, "top": [ { "name": "人物", "score": 0.7663, "path": "/表象/视觉/实体/人物" }, { "name": "动作姿态", "score": 0.7472, "path": "/表象/视觉/行为/表演行为/舞蹈/动作姿态" }, { "name": "人物形象", "score": 0.7213, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" } ] }, { "scope_type": "form", "value": "节拍", "candidate": "节拍", "link": "新建", "score": 0.7223, "top": [ { "name": "节奏控制", "score": 0.7223, "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/节奏控制" }, { "name": "节奏韵律", "score": 0.695, "path": "/架构/修辞/修辞意象/句式辞格/韵律句式/节奏韵律" }, { "name": "节奏特征", "score": 0.6629, "path": "/呈现/听觉/配乐/节奏特征" } ] }, { "scope_type": "effect", "value": "节奏", "candidate": "节奏", "link": "新建", "score": 0.7431, "top": [ { "name": "推进节奏", "score": 0.7431, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.554, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "叙事推进", "score": 0.5465, "path": "/结构/叙事推进" } ] }, { "scope_type": "intent", "value": "拆解", "candidate": "拆解", "link": "新建", "score": 0.5962, "top": [ { "name": "解读", "score": 0.5962, "path": "/信息传递/知识传递/解读" }, { "name": "揭露", "score": 0.5367, "path": "/信息传递/事实呈现/揭露" }, { "name": "分析", "score": 0.5341, "path": "/信息传递/知识传递/分析" } ] } ] }, { "id": "s4", "input": "← s3 的场景节拍链", "directive": "标注结尾价值并比较:确定场景结束时的价值状态,并与开篇价值对比以观察是否发生转折。", "output": "结尾价值状态及转化关系", "出处": [ "卡片7" ], "创作阶段": "结构", "动作": "价值核验", "作用域": [ { "scope_type": "substance", "value": "价值转折", "candidate": "价值转折", "link": "新建", "score": 0.6955, "top": [ { "name": "价值导向", "score": 0.6955, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值思辨", "score": 0.6926, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨" }, { "name": "价值定价", "score": 0.6738, "path": "/理念/知识/商业/产品服务/价值定价" } ] }, { "scope_type": "form", "value": "价值对比", "candidate": "价值对比", "link": "新建", "score": 0.8262, "top": [ { "name": "情感价值对比", "score": 0.8262, "path": "/架构/创意/对比反差/并置对比/通用对比/情感价值对比" }, { "name": "数值对比", "score": 0.7904, "path": "/架构/创意/对比反差/并置对比/属性对比/数值对比" }, { "name": "差异对比", "score": 0.7832, "path": "/架构/创意/对比反差/反差错位/通用反差/差异对比" } ] }, { "scope_type": "effect", "value": "弧线", "candidate": "弧线", "link": "新建", "score": 0.53, "top": [ { "name": "平滑过渡", "score": 0.53, "path": "/结构/叙事推进/承接转换/逻辑顺接/平滑过渡" }, { "name": "路径方法", "score": 0.5245, "path": "/表达/互动引导/行动引导/路径方法" }, { "name": "视角呈现", "score": 0.5177, "path": "/表达/信息传达/传达手法/视角呈现" } ] }, { "scope_type": "intent", "value": "评估", "candidate": "评估", "link": "新建", "score": 0.6123, "top": [ { "name": "分析", "score": 0.6123, "path": "/信息传递/知识传递/分析" }, { "name": "解读", "score": 0.5651, "path": "/信息传递/知识传递/解读" }, { "name": "批判", "score": 0.5301, "path": "/情感联结/情感抒发/批判" } ] } ] }, { "id": "s5", "input": "← s4 的结尾价值状态及转化关系", "directive": "概述节拍并标注转折点位置:找出期望与结果不一致的瞬间,确定转折点。", "output": "含转折点的场景结构稿", "出处": [ "卡片7" ], "创作阶段": "成文", "动作": "转折点定位", "作用域": [ { "scope_type": "substance", "value": "转折点", "candidate": "转折点", "link": "新建", "score": 0.7112, "top": [ { "name": "历史转折", "score": 0.7112, "path": "/理念/知识/历史/历史议题/历史转折" }, { "name": "战略转型", "score": 0.5871, "path": "/理念/知识/商业/运营策略/战略转型" }, { "name": "重大变局", "score": 0.5866, "path": "/理念/事件/政治事件/外交事件/重大变局" } ] }, { "scope_type": "form", "value": "结构提纲", "candidate": "结构提纲", "link": "新建", "score": 0.7379, "top": [ { "name": "结构梳理", "score": 0.7379, "path": "/架构/逻辑/信息编排逻辑/归纳论证/归纳提炼/结构梳理" }, { "name": "结构编排", "score": 0.7266, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排" }, { "name": "结构编排", "score": 0.7266, "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排" } ] }, { "scope_type": "effect", "value": "结构", "candidate": "结构", "link": "复用", "score": 0.9996, "top": [ { "name": "结构", "score": 0.9996, "path": "/结构" }, { "name": "结构模式", "score": 0.7759, "path": "/结构/结构模式" }, { "name": "结构导航", "score": 0.7551, "path": "/结构/叙事推进/开篇引入/直述开篇/结构导航" } ] }, { "scope_type": "intent", "value": "定稿", "candidate": "定稿", "link": "新建", "score": 0.503, "top": [ { "name": "解读", "score": 0.503, "path": "/信息传递/知识传递/解读" }, { "name": "事实呈现", "score": 0.4991, "path": "/信息传递/事实呈现" }, { "name": "裂变", "score": 0.4732, "path": "/行为引导/裂变" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "故事设计的五部分构成", "业务阶段": [ "脚本" ], "出处": [ "卡片1", "卡片8", "卡片9" ], "概要": "经典叙事弧线中构成故事整体的五个核心结构单元。", "kind": "序列", "维度拆分规则": null, "body": [ { "item_name": "激励事件", "item_desc": "打破平衡的决定性事件,分为随机(巧合)或有因(抉择)两种方式,定位在主情节前四分之一时段内,起到“大钩子”和预示危机的功能。", "作用域": [] }, { "item_name": "进展纠葛", "item_desc": "面对抗力时产生的一系列冲突,必须循序渐进,包含内心、个人、个人-外界三个层面。", "作用域": [] }, { "item_name": "危机", "item_desc": "终极决定,必须是真正的两难处境,是故事中最紧张的点,用以考验主人公意志并揭示深层性格。", "作用域": [] }, { "item_name": "高潮", "item_desc": "充满意义的时刻,体现朝向绝对不可逆转的价值剧变。", "作用域": [] }, { "item_name": "结局", "item_desc": "为次情节提供场景、展示高潮影响、表示对观众的尊重。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "叙事弧线", "candidate": "叙事弧线", "link": "新建", "score": 0.7111, "top": [ { "name": "历史叙事", "score": 0.7111, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "人物故事", "score": 0.5708, "path": "/理念/事件/社会事件/人物故事" }, { "name": "构图", "score": 0.5646, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "substance", "value": "激励事件", "candidate": "激励事件", "link": "新建", "score": 0.7084, "top": [ { "name": "事件", "score": 0.7084, "path": "/理念/事件" }, { "name": "事件评价", "score": 0.6426, "path": "/理念/观念/社会观念/时政评议/历史评价/事件评价" }, { "name": "社会事件", "score": 0.637, "path": "/理念/事件/社会事件" } ] }, { "scope_type": "substance", "value": "进展纠葛", "candidate": "进展纠葛", "link": "新建", "score": 0.5904, "top": [ { "name": "利益关系", "score": 0.5904, "path": "/理念/知识/政治/国际政治/国际博弈/利益关系" }, { "name": "关系互动", "score": 0.5276, "path": "/表象/视觉/行为/人际互动/关系行为/关系互动" }, { "name": "冲突对抗", "score": 0.526, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" } ] }, { "scope_type": "substance", "value": "危机与高潮", "candidate": "危机与高潮", "link": "新建", "score": 0.5531, "top": [ { "name": "冲突对抗", "score": 0.5531, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "情绪情感", "score": 0.5468, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" }, { "name": "人生阶段", "score": 0.5396, "path": "/表象/视觉/时间/时段/人生阶段" } ] }, { "scope_type": "form", "value": "五部构成结构", "candidate": "五部构成结构", "link": "新建", "score": 0.6603, "top": [ { "name": "对话结构", "score": 0.6603, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "结构编排", "score": 0.6463, "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排" }, { "name": "结构编排", "score": 0.6463, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排" } ] }, { "scope_type": "effect", "value": "情节驱动", "candidate": "情节驱动", "link": "新建", "score": 0.6473, "top": [ { "name": "叙事推进", "score": 0.6473, "path": "/结构/叙事推进" }, { "name": "叙事推进节点", "score": 0.6192, "path": "/结构/叙事推进/叙事推进节点" }, { "name": "悬念设置", "score": 0.6009, "path": "/结构/叙事推进/叙事推进节点/悬念设置" } ] }, { "scope_type": "effect", "value": "情感推演", "candidate": "情感推演", "link": "新建", "score": 0.7763, "top": [ { "name": "逻辑推演", "score": 0.7763, "path": "/表达/论证说理/证据支撑/逻辑推演" }, { "name": "情感铺垫", "score": 0.6873, "path": "/结构/叙事推进/铺垫准备/情感铺垫" }, { "name": "情感共鸣", "score": 0.6817, "path": "/表达/互动引导/情感连接/情感共鸣" } ] }, { "scope_type": "intent", "value": "构建", "candidate": "构建", "link": "新建", "score": 0.5033, "top": [ { "name": "解读", "score": 0.5033, "path": "/信息传递/知识传递/解读" }, { "name": "行为引导", "score": 0.489, "path": "/行为引导" }, { "name": "分析", "score": 0.4861, "path": "/信息传递/知识传递/分析" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "故事结构的层级定义", "业务阶段": [], "出处": [ "卡片3" ], "概要": "从微观动作到宏观叙事构成的层级递进关系。", "kind": "序列", "维度拆分规则": null, "body": [ { "item_name": "节拍", "item_desc": "构成场景的最小单位,表现为动作/反应的交流。", "作用域": [] }, { "item_name": "场景", "item_desc": "在连续时空中通过冲突表现的价值转折动作。", "作用域": [] }, { "item_name": "序列", "item_desc": "由一系列场景构成,表达一个更完整的发展。", "作用域": [] }, { "item_name": "幕", "item_desc": "由序列构成,大幕设计要求有重大的场景和高潮。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "叙事层级", "candidate": "叙事层级", "link": "新建", "score": 0.7214, "top": [ { "name": "历史叙事", "score": 0.7214, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "社会阶层", "score": 0.6366, "path": "/理念/知识/社会知识/社会结构/社会阶层" }, { "name": "社会阶层", "score": 0.6357, "path": "/理念/现象/社会问题/文化精神/社会风气/社会阶层" } ] }, { "scope_type": "substance", "value": "节拍与场景", "candidate": "节拍与场景", "link": "新建", "score": 0.6516, "top": [ { "name": "场景原声", "score": 0.6516, "path": "/表象/声音/环境音/场景原声" }, { "name": "场景感悟", "score": 0.6452, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" }, { "name": "场景氛围", "score": 0.6276, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" } ] }, { "scope_type": "substance", "value": "序列与幕", "candidate": "序列与幕", "link": "新建", "score": 0.5882, "top": [ { "name": "字幕", "score": 0.5882, "path": "/表象/视觉/符号/文字符号/字幕" }, { "name": "说明字幕", "score": 0.5559, "path": "/表象/视觉/符号/文字符号/字幕/说明字幕" }, { "name": "强调字幕", "score": 0.5548, "path": "/表象/视觉/符号/文字符号/字幕/强调字幕" } ] }, { "scope_type": "form", "value": "递归结构", "candidate": "递归结构", "link": "新建", "score": 0.7008, "top": [ { "name": "对话结构", "score": 0.7008, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "分段结构", "score": 0.6808, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "结构变体", "score": 0.6491, "path": "/架构/修辞/修辞意象/句式辞格/排比句式/结构变体" } ] }, { "scope_type": "effect", "value": "叙事组织", "candidate": "叙事组织", "link": "新建", "score": 0.7248, "top": [ { "name": "叙事闭合", "score": 0.7248, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "叙事推进", "score": 0.7165, "path": "/结构/叙事推进" }, { "name": "叙事增色", "score": 0.6967, "path": "/表达/信息传达/传达深度/补充细化/叙事增色" } ] }, { "scope_type": "intent", "value": "教学", "candidate": "教学", "link": "复用", "score": 0.9996, "top": [ { "name": "教学", "score": 0.9996, "path": "/信息传递/知识传递/教学" }, { "name": "知识传递", "score": 0.623, "path": "/信息传递/知识传递" }, { "name": "科普", "score": 0.5585, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "k4", "type": "what", "role": "主", "parent": null, "title": "场景分析四要素", "业务阶段": [ "脚本" ], "出处": [ "卡片4" ], "概要": "分析或构建一个具体场景时必须关注的构成成分。", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "转折点", "item_desc": "造成惊奇、增强好奇心、指引新方向的关键节点。", "作用域": [] }, { "item_name": "伏笔/分晓", "item_desc": "知识的铺垫与传达过程。", "作用域": [] }, { "item_name": "情感动力", "item_desc": "场景带给观众的情感起伏力量。", "作用域": [] }, { "item_name": "选择", "item_desc": "人物在对抗力面前做出的决定。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "转折机制", "candidate": "转折机制", "link": "新建", "score": 0.6537, "top": [ { "name": "标准机制", "score": 0.6537, "path": "/理念/知识/思想/标准机制" }, { "name": "历史转折", "score": 0.6065, "path": "/理念/知识/历史/历史议题/历史转折" }, { "name": "生理机制", "score": 0.5849, "path": "/理念/知识/身心科学/健康养生/身体健康/生理机制" } ] }, { "scope_type": "substance", "value": "伏笔", "candidate": "伏笔", "link": "新建", "score": 0.5537, "top": [ { "name": "正文", "score": 0.5537, "path": "/表象/视觉/符号/文字符号/正文" }, { "name": "标题", "score": 0.5509, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "表象", "score": 0.548, "path": "/表象" } ] }, { "scope_type": "substance", "value": "情感动力", "candidate": "情感动力", "link": "新建", "score": 0.7885, "top": [ { "name": "情感", "score": 0.7885, "path": "/理念/情感" }, { "name": "情绪情感", "score": 0.7312, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" }, { "name": "情感体验", "score": 0.7193, "path": "/理念/观念/个人观念/人生感悟/内心感受/情感体验" } ] }, { "scope_type": "feeling", "value": "惊喜感", "candidate": "惊喜感", "link": "新建", "score": 0.6616, "top": [ { "name": "惊奇", "score": 0.6616, "path": "/认知/惊奇" }, { "name": "悬念期待", "score": 0.6078, "path": "/认知/好奇/悬念期待" }, { "name": "美感", "score": 0.6007, "path": "/情感/美感" } ] }, { "scope_type": "feeling", "value": "好奇心", "candidate": "好奇心", "link": "新建", "score": 0.81, "top": [ { "name": "好奇", "score": 0.81, "path": "/认知/好奇" }, { "name": "探究求知", "score": 0.6327, "path": "/认知/好奇/探究求知" }, { "name": "惊奇", "score": 0.6284, "path": "/认知/惊奇" } ] }, { "scope_type": "effect", "value": "信息控制", "candidate": "信息控制", "link": "新建", "score": 0.6625, "top": [ { "name": "信息传达", "score": 0.6625, "path": "/表达/信息传达" }, { "name": "信息呈现", "score": 0.6456, "path": "/表达/信息传达/传达手法/信息呈现" }, { "name": "传播引导", "score": 0.5243, "path": "/表达/互动引导/行动引导/传播引导" } ] }, { "scope_type": "effect", "value": "观众心理引导", "candidate": "观众心理引导", "link": "新建", "score": 0.6327, "top": [ { "name": "互动引导", "score": 0.6327, "path": "/表达/互动引导" }, { "name": "传播引导", "score": 0.6087, "path": "/表达/互动引导/行动引导/传播引导" }, { "name": "行动引导", "score": 0.5968, "path": "/表达/互动引导/行动引导" } ] }, { "scope_type": "intent", "value": "分析", "candidate": "分析", "link": "复用", "score": 0.9996, "top": [ { "name": "分析", "score": 0.9996, "path": "/信息传递/知识传递/分析" }, { "name": "解读", "score": 0.6467, "path": "/信息传递/知识传递/解读" }, { "name": "批判", "score": 0.536, "path": "/情感联结/情感抒发/批判" } ] } ] }, { "id": "k5", "type": "why", "role": "主", "parent": null, "title": "选择的本质:两难之境", "业务阶段": [ "脚本" ], "出处": [ "卡片6", "卡片8" ], "主张": "真正的性格抉择只发生在不可调和的两善取舍或两恶取其轻之间。", "支撑": [ { "小标题": "机制", "形式": "机制", "内容": "通过两难处境考验主人公意志,从而揭示深层性格,而非表面的人设表现。" }, { "小标题": "创作取舍", "形式": "取舍", "内容": "在设计关键抉择时,应避免简单的对错选择,而应构建迫使人物在两个同等价值的欲望间冲突的困境;利用A、B、C三方框架制造复合连锁关系。" } ], "作用域": [ { "scope_type": "substance", "value": "两难处境", "candidate": "两难处境", "link": "新建", "score": 0.6791, "top": [ { "name": "苦难困境", "score": 0.6791, "path": "/理念/现象/生活状态/个人境遇/身心状态/苦难困境" }, { "name": "困境生存", "score": 0.6427, "path": "/理念/现象/生活状态/困境生存" }, { "name": "职场境遇", "score": 0.607, "path": "/理念/现象/生活状态/个人境遇/职场境遇" } ] }, { "scope_type": "substance", "value": "深层性格", "candidate": "深层性格", "link": "新建", "score": 0.5897, "top": [ { "name": "人际情感", "score": 0.5897, "path": "/理念/情感/人际情感" }, { "name": "心理认知", "score": 0.5707, "path": "/理念/知识/身心科学/心理认知" }, { "name": "内省沉思", "score": 0.5678, "path": "/表象/视觉/画面/后期/情绪意境/内省沉思" } ] }, { "scope_type": "substance", "value": "欲望冲突", "candidate": "欲望冲突", "link": "新建", "score": 0.7425, "top": [ { "name": "冲突对抗", "score": 0.7425, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6732, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.6071, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "form", "value": "三方框架", "candidate": "三方框架", "link": "新建", "score": 0.6811, "top": [ { "name": "框架类型", "score": 0.6811, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排/框架类型" }, { "name": "规范框架", "score": 0.6736, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构/规范框架" }, { "name": "架构", "score": 0.5878, "path": "/架构" } ] }, { "scope_type": "feeling", "value": "纠结感", "candidate": "纠结感", "link": "新建", "score": 0.5976, "top": [ { "name": "同感", "score": 0.5976, "path": "/情感/同感" }, { "name": "情感", "score": 0.588, "path": "/情感" }, { "name": "美感", "score": 0.5845, "path": "/情感/美感" } ] }, { "scope_type": "feeling", "value": "压迫感", "candidate": "压迫感", "link": "新建", "score": 0.5667, "top": [ { "name": "美感", "score": 0.5667, "path": "/情感/美感" }, { "name": "同感", "score": 0.5559, "path": "/情感/同感" }, { "name": "反差冲击", "score": 0.5515, "path": "/认知/惊奇/反差冲击" } ] }, { "scope_type": "effect", "value": "人物刻画", "candidate": "人物刻画", "link": "新建", "score": 0.8592, "top": [ { "name": "形象刻画", "score": 0.8592, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画" }, { "name": "行为刻画", "score": 0.8207, "path": "/表达/形象塑造/行为刻画" }, { "name": "人物引入", "score": 0.6936, "path": "/表达/形象塑造/人物引入" } ] }, { "scope_type": "effect", "value": "两难困境", "candidate": "两难困境", "link": "新建", "score": 0.7426, "top": [ { "name": "困境状态", "score": 0.7426, "path": "/表达/论证说理/分析论证/揭示溯因/困境状态" }, { "name": "矛盾冲突", "score": 0.6339, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "解决方案", "score": 0.5425, "path": "/表达/论证说理/解决方案" } ] }, { "scope_type": "intent", "value": "论证", "candidate": "论证", "link": "新建", "score": 0.6078, "top": [ { "name": "批判", "score": 0.6078, "path": "/情感联结/情感抒发/批判" }, { "name": "事实呈现", "score": 0.561, "path": "/信息传递/事实呈现" }, { "name": "分析", "score": 0.5574, "path": "/信息传递/知识传递/分析" } ] } ] }, { "id": "k6", "type": "why", "role": "主", "parent": null, "title": "情感回报递减定理", "业务阶段": [ "脚本" ], "出处": [ "卡片5" ], "主张": "观众对同一种情感的持续体验会随时间推移而变得迟钝。", "支撑": [ { "小标题": "情感分类", "形式": "依据", "内容": "核心情感分为快感与痛感。" }, { "小标题": "创作取舍", "形式": "取舍", "内容": "必须创造正负情感的动态交替,避免单一情感基调到底;触发情感前需先完成移情配置(明确人物欲望、利害关系)。" } ], "作用域": [ { "scope_type": "substance", "value": "情感体验", "candidate": "情感体验", "link": "复用", "score": 1.0, "top": [ { "name": "情感体验", "score": 1.0, "path": "/理念/观念/个人观念/人生感悟/内心感受/情感体验" }, { "name": "情感", "score": 0.8154, "path": "/理念/情感" }, { "name": "情感表达", "score": 0.7986, "path": "/表象/视觉/行为/人际互动/表达沟通/情感表达" } ] }, { "scope_type": "substance", "value": "移情", "candidate": "移情", "link": "新建", "score": 0.6796, "top": [ { "name": "情感", "score": 0.6796, "path": "/理念/情感" }, { "name": "人际情感", "score": 0.6474, "path": "/理念/情感/人际情感" }, { "name": "情绪情感", "score": 0.6437, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" } ] }, { "scope_type": "form", "value": "正负情感交替", "candidate": "正负情感交替", "link": "新建", "score": 0.7241, "top": [ { "name": "情感反差", "score": 0.7241, "path": "/架构/创意/对比反差/反差错位/定向反差/情感反差" }, { "name": "情感反转", "score": 0.7165, "path": "/架构/叙事/叙事技法/戏剧张力/反转/情感反转" }, { "name": "情感基调", "score": 0.6639, "path": "/呈现/听觉/配乐/情感基调" } ] }, { "scope_type": "feeling", "value": "新鲜感", "candidate": "新鲜感", "link": "新建", "score": 0.6094, "top": [ { "name": "美感", "score": 0.6094, "path": "/情感/美感" }, { "name": "情感", "score": 0.569, "path": "/情感" }, { "name": "新鲜罕见", "score": 0.5587, "path": "/认知/惊奇/新鲜罕见" } ] }, { "scope_type": "feeling", "value": "共情", "candidate": "共情", "link": "复用", "score": 0.9995, "top": [ { "name": "共情", "score": 0.9995, "path": "/情感/共情" }, { "name": "情绪处境共鸣", "score": 0.7259, "path": "/情感/同感/情绪处境共鸣" }, { "name": "情感", "score": 0.6881, "path": "/情感" } ] }, { "scope_type": "effect", "value": "节奏控制", "candidate": "节奏控制", "link": "新建", "score": 0.7357, "top": [ { "name": "推进节奏", "score": 0.7357, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.5636, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "叙事推进", "score": 0.5523, "path": "/结构/叙事推进" } ] }, { "scope_type": "effect", "value": "注意力", "candidate": "注意力", "link": "新建", "score": 0.5895, "top": [ { "name": "吸引关注", "score": 0.5895, "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注" }, { "name": "吸引关注", "score": 0.5873, "path": "/表达/互动引导/吸引关注" }, { "name": "情感张力", "score": 0.5505, "path": "/表达/论证说理/分析论证/对比反差/情感张力" } ] }, { "scope_type": "intent", "value": "优化体验", "candidate": "优化体验", "link": "新建", "score": 0.4988, "top": [ { "name": "行为引导", "score": 0.4988, "path": "/行为引导" }, { "name": "关系维护", "score": 0.4886, "path": "/情感联结/关系维护" }, { "name": "科普", "score": 0.4862, "path": "/信息传递/知识传递/科普" } ] } ] } ] }, { "post_id": "67e4bdf50000000006028a59", "source_id": "xhs_67e4bdf50000000006028a59", "title": "只要学会这几样,写短视频脚本真的不难❗️", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" ] }, "cards": [ { "index": 1, "content": "短视频脚本编写流程:1. 确定选题(明确主题);2. 搭建框架(人物、场景、事件);3. 细节完善(镜号、拍摄场景、画面内容描述、景别/角度/构图/运镜等拍摄技巧、字幕区分普通与特效、音乐音效、时长把控:长视频15秒左右抓重点,短视频3-5秒现主题)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp" }, { "index": 2, "content": "脚本构思三步骤与要素:包含标题、时长、视频画面细节描述、视频文案(画外音/注释)、景别交替(远全中近特)、多变化拍摄角度。构思步骤涉及:开门见山/提出疑问戳痛点、给出方法/讲述故事/握出观点/介绍产品、抛出问题/总结升华/引出下期/引导互动。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp" }, { "index": 3, "content": "短视频脚本公式与结构:1. Vlog脚本公式(引起共鸣、引发好奇、引发互动、干货输出、综合热点);2. 脚本三要素:开头噱头(黄金3秒)、中间论述(条理清晰)、结尾总结(精简重点);3. 黄金结构:引子(视觉冲击/创意起手)、内容主题(有起伏的故事线、平衡艺术、节奏把握、信息量)、结尾(印象点、情感共鸣、清晰行动指令)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp" }, { "index": 4, "content": "常用短视频构图法:1. 水平线构图(稳定、宽广);2. 对角线构图(动感、吸引注意力);3. 中心构图(主体突出、平衡);4. 框式构图(引导关注、神秘感);5. 九宫格构图(利用交叉点排列主体);6. 三分法构图(化繁为简)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "短视频脚本编写全流程", "purpose": "从确定主题开始完成一份包含视听细节的短视频脚本", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "创作意向/原始灵感", "directive": "确定选题,明确本次视频要表达的核心主题。", "output": "明确的视频主题", "出处": [ "卡片1" ], "创作阶段": "定向", "动作": "确定选题", "作用域": [ { "scope_type": "substance", "value": "选题方向", "candidate": "选题方向", "link": "新建", "score": 0.5839, "top": [ { "name": "价值取向", "score": 0.5839, "path": "/理念/观念/个人观念/处世智慧/价值取向" }, { "name": "学科领域", "score": 0.5814, "path": "/理念/知识/思想/学科领域" }, { "name": "行业研究", "score": 0.5712, "path": "/理念/知识/商业/行业分析/行业研究" } ] }, { "scope_type": "substance", "value": "核心主题", "candidate": "核心主题", "link": "新建", "score": 0.6475, "top": [ { "name": "色彩主题", "score": 0.6475, "path": "/表象/视觉/画面/色彩/色彩主题" }, { "name": "基础概念", "score": 0.5649, "path": "/理念/知识/公共管理/补贴福利/补贴制度/基础概念" }, { "name": "理念", "score": 0.5556, "path": "/理念" } ] }, { "scope_type": "effect", "value": "主题", "candidate": "主题", "link": "新建", "score": 0.6575, "top": [ { "name": "主题意义升华", "score": 0.6575, "path": "/表达/论证说理/提炼升华/升华深化/主题意义升华" }, { "name": "基调设定", "score": 0.5634, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "内容转换", "score": 0.5463, "path": "/结构/叙事推进/承接转换/内容转换" } ] }, { "scope_type": "intent", "value": "规划", "candidate": "规划", "link": "新建", "score": 0.4826, "top": [ { "name": "行为引导", "score": 0.4826, "path": "/行为引导" }, { "name": "分析", "score": 0.4781, "path": "/信息传递/知识传递/分析" }, { "name": "教学", "score": 0.4747, "path": "/信息传递/知识传递/教学" } ] } ] }, { "id": "s2", "input": "← s1 的明确的视频主题", "directive": "搭建框架,确定脚本的基础构成要素,包括人物、场景、事件。", "output": "脚本基础框架", "出处": [ "卡片1" ], "创作阶段": "构思", "动作": "搭建框架", "作用域": [ { "scope_type": "substance", "value": "脚本框架", "candidate": "脚本框架", "link": "新建", "score": 0.5547, "top": [ { "name": "场景形象", "score": 0.5547, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "概念构想", "score": 0.5509, "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想" }, { "name": "清单列表", "score": 0.5459, "path": "/表象/视觉/符号/文字符号/标注/清单列表" } ] }, { "scope_type": "substance", "value": "叙事要素", "candidate": "叙事要素", "link": "新建", "score": 0.7071, "top": [ { "name": "历史叙事", "score": 0.7071, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "构成要素", "score": 0.6362, "path": "/理念/知识/思想/概念范畴/关系结构/构成要素" }, { "name": "人物故事", "score": 0.5831, "path": "/理念/事件/社会事件/人物故事" } ] }, { "scope_type": "effect", "value": "结构搭建", "candidate": "结构搭建", "link": "新建", "score": 0.7107, "top": [ { "name": "结构", "score": 0.7107, "path": "/结构" }, { "name": "结构导航", "score": 0.6514, "path": "/结构/叙事推进/开篇引入/直述开篇/结构导航" }, { "name": "结构模式", "score": 0.6231, "path": "/结构/结构模式" } ] }, { "scope_type": "intent", "value": "规范", "candidate": "规范", "link": "新建", "score": 0.561, "top": [ { "name": "行为引导", "score": 0.561, "path": "/行为引导" }, { "name": "警示", "score": 0.5422, "path": "/信息传递/事实呈现/警示" }, { "name": "科普", "score": 0.5352, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "s3", "input": "← s2 的脚本基础框架", "directive": "完善细节。编写镜号、描述拍摄场景与画面内容;设定景别/角度/构图/运镜等技巧;区分普通与特效字幕;配置音乐音效并把控时长(长视频15s左右抓重点,短视频3-5s现主题)。", "output": "一份包含视听细节的完整脚本成稿", "出处": [ "卡片1" ], "创作阶段": "打磨", "动作": "细节完善", "作用域": [ { "scope_type": "substance", "value": "视听细节", "candidate": "视听细节", "link": "新建", "score": 0.6647, "top": [ { "name": "日常细节", "score": 0.6647, "path": "/理念/现象/生活状态/日常细节" }, { "name": "视觉", "score": 0.6467, "path": "/表象/视觉" }, { "name": "生活细节", "score": 0.6205, "path": "/理念/现象/生活状态/个人境遇/生活状态/生活细节" } ] }, { "scope_type": "substance", "value": "运镜技法", "candidate": "运镜技法", "link": "新建", "score": 0.6434, "top": [ { "name": "形体技法", "score": 0.6434, "path": "/表象/视觉/行为/表演行为/戏曲曲艺/形体技法" }, { "name": "构图", "score": 0.5707, "path": "/表象/视觉/画面/构图" }, { "name": "镜头", "score": 0.5688, "path": "/表象/视觉/画面/镜头" } ] }, { "scope_type": "substance", "value": "音效配乐", "candidate": "音效配乐", "link": "新建", "score": 0.8472, "top": [ { "name": "配乐", "score": 0.8472, "path": "/表象/声音/音乐/配乐" }, { "name": "制作音效", "score": 0.8063, "path": "/表象/声音/环境音/制作音效" }, { "name": "氛围配乐", "score": 0.7877, "path": "/表象/声音/音乐/配乐/氛围配乐" } ] }, { "scope_type": "form", "value": "分镜头脚本", "candidate": "分镜头脚本", "link": "新建", "score": 0.6179, "top": [ { "name": "影视素材", "score": 0.6179, "path": "/呈现/视觉/视觉制作/素材来源/影视素材" }, { "name": "叙事逻辑", "score": 0.6057, "path": "/架构/逻辑/叙事逻辑" }, { "name": "景别角度", "score": 0.6022, "path": "/呈现/视觉/视觉制作/构图编排/空间布局/景别角度" } ] }, { "scope_type": "effect", "value": "要素填充", "candidate": "要素填充", "link": "新建", "score": 0.7488, "top": [ { "name": "要素引入", "score": 0.7488, "path": "/结构/叙事推进/承接转换/要素引入" }, { "name": "完善补充", "score": 0.5685, "path": "/表达/信息传达/传达深度/补充细化/完善补充" }, { "name": "补充细化", "score": 0.5532, "path": "/表达/信息传达/传达深度/补充细化" } ] }, { "scope_type": "effect", "value": "节奏控制", "candidate": "节奏控制", "link": "新建", "score": 0.7357, "top": [ { "name": "推进节奏", "score": 0.7357, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.5636, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "叙事推进", "score": 0.5523, "path": "/结构/叙事推进" } ] }, { "scope_type": "intent", "value": "制作", "candidate": "制作", "link": "新建", "score": 0.5289, "top": [ { "name": "教学", "score": 0.5289, "path": "/信息传递/知识传递/教学" }, { "name": "分享", "score": 0.5061, "path": "/信息传递/信息扩散/分享" }, { "name": "科普", "score": 0.5031, "path": "/信息传递/知识传递/科普" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "how", "role": "主", "parent": null, "title": "脚本内容构思三步法", "purpose": "构建具有吸引力且逻辑完整的视音频文案结构", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "视频主题", "directive": "采用开门见山或提出疑问的方式直接戳中用户痛点。", "output": "视频开头/Hook", "出处": [ "卡片2" ], "创作阶段": "结构", "动作": "戳中痛点", "作用域": [ { "scope_type": "substance", "value": "用户痛点", "candidate": "用户痛点", "link": "新建", "score": 0.8546, "top": [ { "name": "痛点问题", "score": 0.8546, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "使用场景", "score": 0.6164, "path": "/理念/知识/商业/产品服务/使用场景" }, { "name": "消费体验", "score": 0.5839, "path": "/理念/观念/个人观念/人生感悟/内心感受/消费体验" } ] }, { "scope_type": "form", "value": "疑问用法", "candidate": "疑问用法", "link": "新建", "score": 0.6613, "top": [ { "name": "问答句式", "score": 0.6613, "path": "/架构/修辞/修辞意象/句式辞格/问答句式" }, { "name": "特殊句式", "score": 0.6473, "path": "/架构/修辞/修辞意象/句式辞格/韵律句式/特殊句式" }, { "name": "反问式", "score": 0.6369, "path": "/架构/修辞/修辞意象/句式辞格/问答句式/反问式" } ] }, { "scope_type": "effect", "value": "黄金开头设置", "candidate": "黄金开头设置", "link": "新建", "score": 0.5295, "top": [ { "name": "基调设定", "score": 0.5295, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "设定铺垫", "score": 0.5111, "path": "/结构/叙事推进/铺垫准备/设定铺垫" }, { "name": "悬念设置", "score": 0.5077, "path": "/结构/叙事推进/叙事推进节点/悬念设置" } ] }, { "scope_type": "intent", "value": "勾住注意力", "candidate": "勾住注意力", "link": "新建", "score": 0.4861, "top": [ { "name": "行为引导", "score": 0.4861, "path": "/行为引导" }, { "name": "情感联结", "score": 0.4619, "path": "/情感联结" }, { "name": "呼吁", "score": 0.4555, "path": "/情感联结/情感抒发/呼吁" } ] } ] }, { "id": "s2", "input": "← s1 的视频开头/Hook", "directive": "给出方法、讲述具体故事、握出核心观点或介绍产品内容。", "output": "视频主体内容", "出处": [ "卡片2" ], "创作阶段": "结构", "动作": "内容推演", "作用域": [ { "scope_type": "substance", "value": "核心观点", "candidate": "核心观点", "link": "新建", "score": 0.6821, "top": [ { "name": "观点表达", "score": 0.6821, "path": "/理念/观念/个人观念/人生感悟/观点表达" }, { "name": "时政观点表达", "score": 0.6243, "path": "/理念/观念/社会观念/时政评议/政策评论/时政观点表达" }, { "name": "对日观点", "score": 0.5953, "path": "/理念/观念/社会观念/时政评议/国际关系/对日观点" } ] }, { "scope_type": "substance", "value": "故事内容", "candidate": "故事内容", "link": "新建", "score": 0.7315, "top": [ { "name": "人物故事", "score": 0.7315, "path": "/理念/事件/社会事件/人物故事" }, { "name": "励志故事", "score": 0.6664, "path": "/理念/事件/社会事件/人物故事/励志故事" }, { "name": "名人故事", "score": 0.6497, "path": "/理念/事件/社会事件/人物故事/名人故事" } ] }, { "scope_type": "effect", "value": "内容呈现", "candidate": "内容呈现", "link": "新建", "score": 0.7411, "top": [ { "name": "信息呈现", "score": 0.7411, "path": "/表达/信息传达/传达手法/信息呈现" }, { "name": "展示呈现", "score": 0.7334, "path": "/表达/信息传达/传达深度/详细说明/展示呈现" }, { "name": "内容转换", "score": 0.731, "path": "/结构/叙事推进/承接转换/内容转换" } ] }, { "scope_type": "intent", "value": "传递信息", "candidate": "传递信息", "link": "新建", "score": 0.895, "top": [ { "name": "信息传递", "score": 0.895, "path": "/信息传递" }, { "name": "知识传递", "score": 0.7304, "path": "/信息传递/知识传递" }, { "name": "传播", "score": 0.6546, "path": "/信息传递/信息扩散/传播" } ] } ] }, { "id": "s3", "input": "← s2 的视频主体内容", "directive": "通过抛出问题、总结升华、引出下期内容或直接引导用户互动。", "output": "逻辑完整的视音频文案", "出处": [ "卡片2" ], "创作阶段": "结构", "动作": "总结引导", "作用域": [ { "scope_type": "substance", "value": "行动指令", "candidate": "行动指令", "link": "新建", "score": 0.7172, "top": [ { "name": "作战行动", "score": 0.7172, "path": "/理念/知识/政治/军事安全/军事行动/作战行动" }, { "name": "军事行动", "score": 0.6878, "path": "/理念/知识/政治/军事安全/军事行动" }, { "name": "救援行动", "score": 0.6411, "path": "/表象/视觉/行为/日常活动/组织活动/救援行动" } ] }, { "scope_type": "effect", "value": "总结升华", "candidate": "总结升华", "link": "新建", "score": 0.7259, "top": [ { "name": "主题意义升华", "score": 0.7259, "path": "/表达/论证说理/提炼升华/升华深化/主题意义升华" }, { "name": "升华深化", "score": 0.7199, "path": "/表达/论证说理/提炼升华/升华深化" }, { "name": "提炼升华", "score": 0.7088, "path": "/表达/论证说理/提炼升华" } ] }, { "scope_type": "effect", "value": "互动引导", "candidate": "引导互动", "link": "复用", "score": 0.9486, "top": [ { "name": "互动引导", "score": 0.9486, "path": "/表达/互动引导" }, { "name": "行动引导", "score": 0.7417, "path": "/表达/互动引导/行动引导" }, { "name": "转化引导", "score": 0.7354, "path": "/表达/互动引导/行动引导/转化引导" } ] }, { "scope_type": "intent", "value": "提升转化", "candidate": "提升转化", "link": "新建", "score": 0.5921, "top": [ { "name": "商业推广", "score": 0.5921, "path": "/行为引导/商业推广" }, { "name": "裂变", "score": 0.5625, "path": "/行为引导/裂变" }, { "name": "行为引导", "score": 0.5192, "path": "/行为引导" } ] } ] } ], "dropped": [] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "短视频脚本黄金结构", "业务阶段": [ "脚本" ], "出处": [ "卡片3" ], "概要": "一个标准的爆款短视频脚本由引子、内容主题和结尾三部分按序构成。", "kind": "序列", "维度拆分规则": null, "body": [ { "item_name": "引子", "item_desc": "黄金3秒,通过视觉冲击或创意起手形成噱头。", "作用域": [] }, { "item_name": "内容主题", "item_desc": "中间论述段落,要求有起伏的故事线、条理清晰,把握节奏与信息量,追求平衡艺术。", "作用域": [] }, { "item_name": "结尾", "item_desc": "总结全篇,包含印象点、情感共鸣以及清晰的行动指令(引导关注/点赞)。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "三幕式结构", "candidate": "三幕式结构", "link": "新建", "score": 0.5829, "top": [ { "name": "社会结构", "score": 0.5829, "path": "/理念/知识/社会知识/社会结构" }, { "name": "商业模式", "score": 0.5675, "path": "/理念/知识/商业/运营策略/商业模式" }, { "name": "历史叙事", "score": 0.5551, "path": "/理念/知识/历史/历史知识形态/历史叙事" } ] }, { "scope_type": "substance", "value": "视听语言", "candidate": "视听语言", "link": "新建", "score": 0.624, "top": [ { "name": "影视对白", "score": 0.624, "path": "/表象/视觉/符号/文字符号/正文/影视对白" }, { "name": "语言文字", "score": 0.5978, "path": "/理念/知识/文化/语言文字" }, { "name": "色彩构成", "score": 0.5963, "path": "/表象/视觉/画面特征/色彩表现/色彩构成" } ] }, { "scope_type": "form", "value": "爆款结构模板", "candidate": "爆款结构模板", "link": "新建", "score": 0.6388, "top": [ { "name": "模板排比", "score": 0.6388, "path": "/架构/修辞/修辞意象/句式辞格/排比句式/模板排比" }, { "name": "版面结构", "score": 0.6113, "path": "/呈现/视觉/视觉制作/构图编排/版面设计/版面结构" }, { "name": "结构梳理", "score": 0.5999, "path": "/架构/逻辑/信息编排逻辑/归纳论证/归纳提炼/结构梳理" } ] }, { "scope_type": "effect", "value": "悬念吸引", "candidate": "悬念吸引", "link": "新建", "score": 0.8621, "top": [ { "name": "悬念设置", "score": 0.8621, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "吸引关注", "score": 0.6341, "path": "/表达/互动引导/吸引关注" }, { "name": "吸引关注", "score": 0.6339, "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注" } ] }, { "scope_type": "effect", "value": "情感共鸣", "candidate": "情感共鸣", "link": "复用", "score": 1.0, "top": [ { "name": "情感共鸣", "score": 1.0, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "情感连接", "score": 0.7847, "path": "/表达/互动引导/情感连接" }, { "name": "情感表达", "score": 0.7648, "path": "/表达/情感表达" } ] }, { "scope_type": "intent", "value": "提升完播", "candidate": "提升完播", "link": "新建", "score": 0.5292, "top": [ { "name": "种草推荐", "score": 0.5292, "path": "/行为引导/商业推广/种草推荐" }, { "name": "商业推广", "score": 0.5234, "path": "/行为引导/商业推广" }, { "name": "科普", "score": 0.512, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "k4", "type": "what", "role": "主", "parent": null, "title": "常用短视频构图方法清单", "业务阶段": [ "脚本" ], "出处": [ "卡片4" ], "概要": "六种提升短视频画面质感与视觉引导能力的构图方式及适用场景。", "kind": "子集", "维度拆分规则": "空间排列逻辑", "body": [ { "item_name": "水平线构图", "item_desc": "适用于需要表现画面稳定、宽广视觉效果的场景。", "作用域": [] }, { "item_name": "对角线构图", "item_desc": "用于增加画面的动感,更有效地吸引用户注意力。", "作用域": [] }, { "item_name": "中心构图", "item_desc": "使主体在画面中心突出,追求平衡感和聚焦感。", "作用域": [] }, { "item_name": "框式构图", "item_desc": "利用环境形成的框来引导观众关注框内主体,增加画面神秘感。", "作用域": [] }, { "item_name": "九宫格构图", "item_desc": "将拍摄主体排列在九宫格的交叉点上,符合视觉黄金审美。", "作用域": [] }, { "item_name": "三分法构图", "item_desc": "将画面通过三等分线划分,旨在化繁为简,让画面更有层次。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "摄影构图", "candidate": "摄影构图", "link": "新建", "score": 0.8688, "top": [ { "name": "构图", "score": 0.8688, "path": "/表象/视觉/画面/构图" }, { "name": "色彩构成", "score": 0.6632, "path": "/表象/视觉/画面特征/色彩表现/色彩构成" }, { "name": "光影", "score": 0.5952, "path": "/表象/视觉/画面/光影" } ] }, { "scope_type": "form", "value": "水平线构图", "candidate": "水平线构图", "link": "新建", "score": 0.7468, "top": [ { "name": "构图方式", "score": 0.7468, "path": "/呈现/视觉/视觉制作/构图编排/空间布局/构图方式" }, { "name": "构图编排", "score": 0.6767, "path": "/呈现/视觉/视觉制作/构图编排" }, { "name": "拍摄取景", "score": 0.5718, "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄取景" } ] }, { "scope_type": "form", "value": "九宫格构图", "candidate": "九宫格构图", "link": "新建", "score": 0.7899, "top": [ { "name": "构图方式", "score": 0.7899, "path": "/呈现/视觉/视觉制作/构图编排/空间布局/构图方式" }, { "name": "构图编排", "score": 0.7259, "path": "/呈现/视觉/视觉制作/构图编排" }, { "name": "拍摄取景", "score": 0.6114, "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄取景" } ] }, { "scope_type": "form", "value": "对角线构图", "candidate": "对角线构图", "link": "新建", "score": 0.779, "top": [ { "name": "构图方式", "score": 0.779, "path": "/呈现/视觉/视觉制作/构图编排/空间布局/构图方式" }, { "name": "构图编排", "score": 0.7137, "path": "/呈现/视觉/视觉制作/构图编排" }, { "name": "景别角度", "score": 0.5947, "path": "/呈现/视觉/视觉制作/构图编排/空间布局/景别角度" } ] }, { "scope_type": "feeling", "value": "稳定感", "candidate": "稳定感", "link": "新建", "score": 0.6085, "top": [ { "name": "美感", "score": 0.6085, "path": "/情感/美感" }, { "name": "风格美感", "score": 0.5602, "path": "/情感/美感/风格美感" }, { "name": "视觉美感", "score": 0.5551, "path": "/情感/美感/视觉美感" } ] }, { "scope_type": "feeling", "value": "层次感", "candidate": "层次感", "link": "新建", "score": 0.6513, "top": [ { "name": "美感", "score": 0.6513, "path": "/情感/美感" }, { "name": "视觉美感", "score": 0.6275, "path": "/情感/美感/视觉美感" }, { "name": "风格美感", "score": 0.6269, "path": "/情感/美感/风格美感" } ] }, { "scope_type": "effect", "value": "视觉引导", "candidate": "视觉引导", "link": "新建", "score": 0.7328, "top": [ { "name": "行动引导", "score": 0.7328, "path": "/表达/互动引导/行动引导" }, { "name": "互动引导", "score": 0.722, "path": "/表达/互动引导" }, { "name": "视觉开篇", "score": 0.7125, "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇" } ] }, { "scope_type": "intent", "value": "美化画面", "candidate": "美化画面", "link": "新建", "score": 0.4464, "top": [ { "name": "事实呈现", "score": 0.4464, "path": "/信息传递/事实呈现" }, { "name": "情感抒发", "score": 0.4353, "path": "/情感联结/情感抒发" }, { "name": "科普", "score": 0.4265, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "k5", "type": "what", "role": "主", "parent": null, "title": "Vlog脚本创作五大要素", "业务阶段": [ "脚本" ], "出处": [ "卡片3" ], "概要": "创作Vlog脚本时可选择融入的五种内容切入点。", "kind": "子集", "维度拆分规则": "内容叙事角度", "body": [ { "item_name": "引起共鸣", "item_desc": "当需要拉近与观众距离时使用日常相似经历。", "作用域": [] }, { "item_name": "引发好奇", "item_desc": "通过展现未知内容或悬念吸引持续观看。", "作用域": [] }, { "item_name": "引发互动", "item_desc": "在脚本中预设勾子,鼓励用户在评论区发言。", "作用域": [] }, { "item_name": "干货输出", "item_desc": "分享具体技能或知识,提升视频的收藏价值。", "作用域": [] }, { "item_name": "综合热点", "item_desc": "结合当前流行的话题或潮流增加流量爆发概率。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "内容切入点", "candidate": "内容切入点", "link": "新建", "score": 0.5567, "top": [ { "name": "痛点问题", "score": 0.5567, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "价值导向", "score": 0.5462, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值取向", "score": 0.5451, "path": "/理念/观念/个人观念/处世智慧/价值取向" } ] }, { "scope_type": "substance", "value": "社交互动", "candidate": "社交互动", "link": "新建", "score": 0.8218, "top": [ { "name": "人际互动", "score": 0.8218, "path": "/表象/视觉/行为/人际互动" }, { "name": "社会交流", "score": 0.7913, "path": "/理念/知识/政治/国际政治/双边关系/社会交流" }, { "name": "关系互动", "score": 0.7432, "path": "/表象/视觉/行为/人际互动/关系行为/关系互动" } ] }, { "scope_type": "substance", "value": "流行热点", "candidate": "流行热点", "link": "新建", "score": 0.6065, "top": [ { "name": "标题", "score": 0.6065, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "社会趋势", "score": 0.5988, "path": "/理念/现象/社会趋势" }, { "name": "社会事件", "score": 0.5934, "path": "/理念/事件/社会事件" } ] }, { "scope_type": "feeling", "value": "共鸣感", "candidate": "共鸣感", "link": "新建", "score": 0.7744, "top": [ { "name": "角色代入共鸣", "score": 0.7744, "path": "/情感/同感/角色代入共鸣" }, { "name": "身份归属共鸣", "score": 0.7496, "path": "/情感/同感/身份归属共鸣" }, { "name": "情绪处境共鸣", "score": 0.7404, "path": "/情感/同感/情绪处境共鸣" } ] }, { "scope_type": "feeling", "value": "好奇心", "candidate": "好奇心", "link": "新建", "score": 0.8113, "top": [ { "name": "好奇", "score": 0.8113, "path": "/认知/好奇" }, { "name": "探究求知", "score": 0.6359, "path": "/认知/好奇/探究求知" }, { "name": "惊奇", "score": 0.631, "path": "/认知/惊奇" } ] }, { "scope_type": "effect", "value": "价值提供", "candidate": "价值提供", "link": "新建", "score": 0.7568, "top": [ { "name": "价值肯定", "score": 0.7568, "path": "/表达/论证说理/分析论证/论证评判/肯定论证/价值肯定" }, { "name": "价值升华", "score": 0.7052, "path": "/结构/叙事推进/收束归纳/闭环收束/价值升华" }, { "name": "价值建构", "score": 0.7034, "path": "/表达/论证说理/提炼升华/价值建构" } ] }, { "scope_type": "intent", "value": "增加粘性", "candidate": "增加粘性", "link": "新建", "score": 0.4966, "top": [ { "name": "加入", "score": 0.4966, "path": "/行为引导/传播/加入" }, { "name": "关系维护", "score": 0.4432, "path": "/情感联结/关系维护" }, { "name": "裂变", "score": 0.4322, "path": "/行为引导/裂变" } ] } ] } ] }, { "post_id": "6901e15a0000000003019fa3", "source_id": "xhs_6901e15a0000000003019fa3", "title": "爆款标题公式直接抄❗️笔记想不火都难", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_1.webp", "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_2.webp", "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_3.webp" ] }, "cards": [ { "index": 1, "content": "3个万能标题公式:1. 时间+结果+经验(示例:半年时间涨粉11w,全靠这个万能公式);2. 痛点+解决方法+保证(示例:小红书不涨粉,3大技巧照做就对了);3. 方法+保证(示例:傻瓜式化妆手法,有手就行)。", "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_1.webp" }, { "index": 2, "content": "前4种标题技巧:1. 提问式(直击痛点引发思考);2. 设问式(先抛问题再给方案,勾起好奇并预告价值);3. 数字式(用数字降低决策成本,增加干货感);4. 利益式(把用户能得到的好处摆上台面)。", "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_2.webp" }, { "index": 3, "content": "后5种标题技巧:5. 悬念式(隐藏关键细节,只说一半内容);6. 对比式(制造话题反差与冲突感);7. 劝诫式(利用避坑心理,强调规避损失);8. 共情式(说出用户想说的话,快速拉近距离);9. 热点式(绑带节日、热门事件等热点自带流量)。", "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_3.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "3个万能标题公式", "业务阶段": [ "脚本" ], "出处": [ "卡片1" ], "概要": "提供三种可直接套用的标题结构,通过量化结果、解决痛点或简单保证来吸引用户。", "kind": "子集", "维度拆分规则": "标题构成逻辑", "body": [ { "item_name": "时间+结果+经验", "item_desc": "构成:具体时间段 + 量化结果 + 核心经验。适用:用具体量化的结果勾起读者期待感。例:『半年时间涨粉11w,全靠这个万能公式』", "作用域": [] }, { "item_name": "痛点+解决方法+保证", "item_desc": "构成:具体痛点 + 解决方案 + 效果保证。适用:精准戳中用户痛点并给出肯定的方案承诺。例:『小红书不涨粉,3大技巧照做就对了』", "作用域": [] }, { "item_name": "方法+保证", "item_desc": "构成:执行方法 + 难度/效果保证。适用:强调方法简单直接且门槛极低。例:『傻瓜式化妆手法,有手就行』", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "标题公式", "candidate": "标题公式", "link": "新建", "score": 0.7428, "top": [ { "name": "标题", "score": 0.7428, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "正文", "score": 0.5705, "path": "/表象/视觉/符号/文字符号/正文" }, { "name": "数据字幕", "score": 0.5522, "path": "/表象/视觉/符号/文字符号/字幕/数据字幕" } ] }, { "scope_type": "substance", "value": "量化结果", "candidate": "量化结果", "link": "新建", "score": 0.5622, "top": [ { "name": "数值数据", "score": 0.5622, "path": "/表象/视觉/符号/文字符号/标注/数值数据" }, { "name": "统计数据", "score": 0.5571, "path": "/理念/知识/商业/行业分析/统计数据" }, { "name": "对比差异", "score": 0.5212, "path": "/理念/知识/思想/概念范畴/关系结构/对比差异" } ] }, { "scope_type": "substance", "value": "用户痛点", "candidate": "用户痛点", "link": "新建", "score": 0.8555, "top": [ { "name": "痛点问题", "score": 0.8555, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "使用场景", "score": 0.6175, "path": "/理念/知识/商业/产品服务/使用场景" }, { "name": "消费体验", "score": 0.5857, "path": "/理念/观念/个人观念/人生感悟/内心感受/消费体验" } ] }, { "scope_type": "form", "value": "结构化句式", "candidate": "结构化句式", "link": "新建", "score": 0.7285, "top": [ { "name": "结构化对比", "score": 0.7285, "path": "/架构/逻辑/信息编排逻辑/归纳论证/对比论证/结构化对比" }, { "name": "对话结构", "score": 0.7266, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "韵律句式", "score": 0.7145, "path": "/架构/修辞/修辞意象/句式辞格/韵律句式" } ] }, { "scope_type": "form", "value": "填空式模版", "candidate": "填空式模版", "link": "新建", "score": 0.6524, "top": [ { "name": "模板排比", "score": 0.6524, "path": "/架构/修辞/修辞意象/句式辞格/排比句式/模板排比" }, { "name": "模板映射", "score": 0.62, "path": "/架构/逻辑/信息编排逻辑/条目列举/模板映射" }, { "name": "问答句式", "score": 0.5505, "path": "/架构/修辞/修辞意象/句式辞格/问答句式" } ] }, { "scope_type": "feeling", "value": "获得感", "candidate": "获得感", "link": "新建", "score": 0.6022, "top": [ { "name": "美感", "score": 0.6022, "path": "/情感/美感" }, { "name": "情感", "score": 0.5853, "path": "/情感" }, { "name": "共情", "score": 0.5776, "path": "/情感/共情" } ] }, { "scope_type": "feeling", "value": "确定感", "candidate": "确定感", "link": "新建", "score": 0.5958, "top": [ { "name": "美感", "score": 0.5958, "path": "/情感/美感" }, { "name": "情感", "score": 0.5732, "path": "/情感" }, { "name": "共情", "score": 0.5625, "path": "/情感/共情" } ] }, { "scope_type": "effect", "value": "注意力", "candidate": "注意力", "link": "新建", "score": 0.5895, "top": [ { "name": "吸引关注", "score": 0.5895, "path": "/结构/叙事推进/开篇引入/策略引入/吸引关注" }, { "name": "吸引关注", "score": 0.5873, "path": "/表达/互动引导/吸引关注" }, { "name": "情感张力", "score": 0.5505, "path": "/表达/论证说理/分析论证/对比反差/情感张力" } ] }, { "scope_type": "effect", "value": "理解成本", "candidate": "理解成本", "link": "新建", "score": 0.515, "top": [ { "name": "解释阐述", "score": 0.515, "path": "/表达/信息传达/传达深度/详细说明/解释阐述" }, { "name": "价值建构", "score": 0.5052, "path": "/表达/论证说理/提炼升华/价值建构" }, { "name": "分析解构", "score": 0.5049, "path": "/表达/信息传达/传达深度/详细说明/分析解构" } ] }, { "scope_type": "intent", "value": "提升点击率", "candidate": "提升点击率", "link": "新建", "score": 0.5957, "top": [ { "name": "商业推广", "score": 0.5957, "path": "/行为引导/商业推广" }, { "name": "转发", "score": 0.5111, "path": "/行为引导/传播/转发" }, { "name": "种草推荐", "score": 0.5089, "path": "/行为引导/商业推广/种草推荐" } ] } ] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "9种爆款标题起名技巧", "业务阶段": [ "脚本" ], "出处": [ "卡片2", "卡片3" ], "概要": "通过不同的心理暗示和叙事角度,提升标题的点击率和吸引力。", "kind": "子集", "维度拆分规则": "心理触发机制", "body": [ { "item_name": "提问式", "item_desc": "直击痛点引发思考,让用户在心中产生“我也想知道”的共鸣。", "作用域": [] }, { "item_name": "设问式", "item_desc": "先抛问题再给方案,通过自问自答勾起好奇心并预告内容价值。", "作用域": [] }, { "item_name": "数字式", "item_desc": "用具体数字降低决策成本,增加内容的干货感和说服力。", "作用域": [] }, { "item_name": "利益式", "item_desc": "直接呈现好处,把用户能通过笔记得到的最核心利益点摆在台面上。", "作用域": [] }, { "item_name": "悬念式", "item_desc": "隐藏关键细节或信息,通过只说一半内容引导用户点击查看全文。", "作用域": [] }, { "item_name": "对比式", "item_desc": "制造话题反差与冲突感,通过强烈的视觉或逻辑对比吸引注意力。", "作用域": [] }, { "item_name": "劝诫式", "item_desc": "利用避坑心理,强调规避损失或少走弯路,引导用户产生危机感。", "作用域": [] }, { "item_name": "共情式", "item_desc": "代入情绪共鸣,说出用户心中想说的话,快速拉近创作者与读者的心理距离。", "作用域": [] }, { "item_name": "热点式", "item_desc": "借势节日、热门事件或潮流趋势,利用自带流量的词汇增加曝光机会。", "作用域": [] } ], "作用域": [ { "scope_type": "substance", "value": "爆款标题技巧", "candidate": "爆款标题技巧", "link": "新建", "score": 0.6625, "top": [ { "name": "标题", "score": 0.6625, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "生活技巧", "score": 0.5604, "path": "/理念/方法/生活技巧" }, { "name": "烹饪技巧", "score": 0.5387, "path": "/理念/方法/生活技巧/居家生活/烹饪技巧" } ] }, { "scope_type": "substance", "value": "心理触发机制", "candidate": "心理触发机制", "link": "新建", "score": 0.6736, "top": [ { "name": "心理认知", "score": 0.6736, "path": "/理念/知识/身心科学/心理认知" }, { "name": "心理效应理论", "score": 0.6476, "path": "/理念/知识/身心科学/心理认知/心理效应理论" }, { "name": "生理机制", "score": 0.6432, "path": "/理念/知识/身心科学/健康养生/身体健康/生理机制" } ] }, { "scope_type": "substance", "value": "热点", "candidate": "热点", "link": "新建", "score": 0.6247, "top": [ { "name": "标题", "score": 0.6247, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "痛点问题", "score": 0.6035, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "科技事件", "score": 0.596, "path": "/理念/事件/科技事件" } ] }, { "scope_type": "form", "value": "修辞手法", "candidate": "修辞手法", "link": "新建", "score": 0.8713, "top": [ { "name": "修辞", "score": 0.8713, "path": "/架构/修辞" }, { "name": "修辞意象", "score": 0.7852, "path": "/架构/修辞/修辞意象" }, { "name": "情感修辞", "score": 0.7537, "path": "/架构/策略/情感调动/情感激发/情感渲染/情感修辞" } ] }, { "scope_type": "form", "value": "句式变换", "candidate": "句式变换", "link": "新建", "score": 0.7524, "top": [ { "name": "特殊句式", "score": 0.7524, "path": "/架构/修辞/修辞意象/句式辞格/韵律句式/特殊句式" }, { "name": "排比句式", "score": 0.7279, "path": "/架构/修辞/修辞意象/句式辞格/排比句式" }, { "name": "回文句式", "score": 0.7101, "path": "/架构/修辞/修辞意象/句式辞格/回文句式" } ] }, { "scope_type": "feeling", "value": "好奇感", "candidate": "好奇感", "link": "新建", "score": 0.7321, "top": [ { "name": "好奇", "score": 0.7321, "path": "/认知/好奇" }, { "name": "美感", "score": 0.6044, "path": "/情感/美感" }, { "name": "悬念期待", "score": 0.5529, "path": "/认知/好奇/悬念期待" } ] }, { "scope_type": "feeling", "value": "危机感", "candidate": "危机感", "link": "新建", "score": 0.5791, "top": [ { "name": "美感", "score": 0.5791, "path": "/情感/美感" }, { "name": "情感", "score": 0.5525, "path": "/情感" }, { "name": "同感", "score": 0.5476, "path": "/情感/同感" } ] }, { "scope_type": "feeling", "value": "情绪共鸣", "candidate": "情绪共鸣", "link": "新建", "score": 0.8792, "top": [ { "name": "情绪处境共鸣", "score": 0.8792, "path": "/情感/同感/情绪处境共鸣" }, { "name": "共情", "score": 0.785, "path": "/情感/共情" }, { "name": "角色代入共鸣", "score": 0.7418, "path": "/情感/同感/角色代入共鸣" } ] }, { "scope_type": "effect", "value": "悬念设置", "candidate": "悬念设置", "link": "复用", "score": 1.0, "top": [ { "name": "悬念设置", "score": 1.0, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "情感铺垫", "score": 0.6462, "path": "/结构/叙事推进/铺垫准备/情感铺垫" }, { "name": "设定铺垫", "score": 0.6262, "path": "/结构/叙事推进/铺垫准备/设定铺垫" } ] }, { "scope_type": "effect", "value": "利益外露", "candidate": "利益外露", "link": "新建", "score": 0.5013, "top": [ { "name": "细节呈现", "score": 0.5013, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现" }, { "name": "强调突出", "score": 0.4952, "path": "/表达/信息传达/传达手法/强调突出" }, { "name": "价值肯定", "score": 0.4911, "path": "/表达/论证说理/分析论证/论证评判/肯定论证/价值肯定" } ] }, { "scope_type": "effect", "value": "冲突", "candidate": "冲突", "link": "新建", "score": 0.8401, "top": [ { "name": "矛盾冲突", "score": 0.8401, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "情感张力", "score": 0.5699, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "困境状态", "score": 0.5606, "path": "/表达/论证说理/分析论证/揭示溯因/困境状态" } ] }, { "scope_type": "intent", "value": "引流", "candidate": "引流", "link": "复用", "score": 0.9997, "top": [ { "name": "引流", "score": 0.9997, "path": "/行为引导/传播/引流" }, { "name": "行为引导", "score": 0.5548, "path": "/行为引导" }, { "name": "裂变", "score": 0.5219, "path": "/行为引导/裂变" } ] } ] } ] }, { "post_id": "69ff58670000000023016fa2", "source_id": "xhs_69ff58670000000023016fa2", "title": "海外营销灵感|五月爆款Reels创意合集", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/69ff58670000000023016fa2", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_69ff58670000000023016fa2/image_1.webp" ] }, "cards": [ { "index": 1, "content": 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