[ { "source": { "id": "xhs_699308fa0000000016009697", "source_type": "post", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "author": "方圆的增长飞轮", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697" } }, "title": "“撕裂圣经句”爆款选题法", "content": "目标:通过撕裂赛道圣经句,找到具有情感穿透力的裂缝选题\n步骤1\n 输入:所属赛道的常规共识\n 方法:列出赛道大号反复讲的、人人点头但没人真信的“圣经句”(如:自律即自由、内容为王)。\n 产出:待拆解的赛道圣经句清单\n步骤2\n 输入:← s1 的〈待拆解的赛道圣经句清单〉\n 方法:寻找正确共识失灵的瞬间。针对清单中的句子提问:“什么情况下,一个人严格按这句话做,反而越做越差?”或去竞品爆款视频下寻找包含“道理我都懂,但是……”的评论。例:『内容越好,死得越快』。\n 产出:圣经句的逻辑裂缝/失灵场景\n步骤3\n 输入:← s2 的〈圣经句的逻辑裂缝/失灵场景〉\n 方法:把裂缝撕开,将这种“越做越差”的真实逻辑转化为选题。判据:如果写完后感到羞耻(如“这样说会不会太直白?”)或极度犹豫,说明触碰到了真实痛点。\n 产出:具有羞耻感与冒犯感的爆款选题", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "赛道共识" }, { "scope_type": "substance", "value": "圣经句" }, { "scope_type": "effect", "value": "素材" }, { "scope_type": "intent", "value": "确定选题" }, { "scope_type": "substance", "value": "逻辑裂缝" }, { "scope_type": "substance", "value": "共识失灵场景" }, { "scope_type": "effect", "value": "冲突切入" }, { "scope_type": "substance", "value": "真实痛点" }, { "scope_type": "feeling", "value": "羞耻感" }, { "scope_type": "feeling", "value": "冒犯感" }, { "scope_type": "effect", "value": "痛点" }, { "scope_type": "intent", "value": "提升传播力" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "选题" }, { "key": "创作阶段", "type": "str", "value": "定向" }, { "key": "创作阶段", "type": "str", "value": "构思" }, { "key": "动作", "type": "str", "value": "列出圣经句" }, { "key": "动作", "type": "str", "value": "寻找失灵瞬间/提取评论“但是”" }, { "key": "动作", "type": "str", "value": "撕开裂缝成题" } ] }, { "source": { "id": "xhs_699308fa0000000016009697", "source_type": "post", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "author": "方圆的增长飞轮", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697" } }, "title": "爆款选题的“羞耻感”防伪定律", "content": "真正能爆的选题往往由于其不仅通过了大脑审核,更通过了情绪审核。羞耻感是好选题的防伪标签,它本质上触碰到了社交礼仪包裹下、平时大家不敢说出口的真实内容。在内容过剩时代,观众需要的不是正确答案,而是有人帮他们说出“正确答案在特殊场景下不好使”的真相。没有情绪触发就没有转发,作者在发布前感到的安全感(无风险选题)通常等于观众的无感。冒犯感是对“正确共识”的挑战,这种撕裂感能产生更强的穿透力和爆发力。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "选题防伪定律" }, { "scope_type": "substance", "value": "社交礼仪真相" }, { "scope_type": "feeling", "value": "羞耻感" }, { "scope_type": "feeling", "value": "撕裂感" }, { "scope_type": "effect", "value": "情绪触发" }, { "scope_type": "effect", "value": "共识" }, { "scope_type": "intent", "value": "提升转发率" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "灵感" }, { "key": "业务阶段", "type": "str", "value": "选题" } ] }, { "source": { "id": "xhs_699308fa0000000016009697", "source_type": "post", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "author": "方圆的增长飞轮", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697" } }, "title": "赛道“圣经句”的特征", "content": { "name": "赛道“圣经句”的特征", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "普遍认同性", "item_desc": "赛道里人人都会点头,表面上表现为“正确答案”。", "作用域": [] }, { "item_name": "实际体感缺失", "item_desc": "在实际执行中往往没人真信,或者在特定场景下会失效、让人感到“不好使”。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "赛道圣经句" }, { "scope_type": "substance", "value": "审美疲劳" }, { "scope_type": "feeling", "value": "审美疲劳感" }, { "scope_type": "effect", "value": "定义特征" }, { "scope_type": "intent", "value": "科普" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "选题" }, { "key": "概要", "type": "str", "value": "指在特定赛道内虽然正确但容易引发审美疲劳的共识性话语。" }, { "key": "出自", "type": "str", "value": "“撕裂圣经句”爆款选题法 第1步" } ] }, { "source": { "id": "xhs_698481e1000000000a02a7c1", "source_type": "post", "title": "7种编剧常用的叙事结构,写剧不用愁!", "author": "Irvin是个编剧(接稿版)", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1" } }, "title": "7种常用叙事结构及其适用场景", "content": { "name": "7种常用叙事结构及其适用场景", "kind": "子集", "维度拆分规则": "类型枚举", "body": [ { "item_name": "三幕式结构", "item_desc": "最基础的线性叙事,起承转合。分为:第一幕(开端)交代背景、人设和冲突触发;第二幕(发展)核心冲突升级,主角遭遇阻碍,是人物成长和情节铺垫关键;第三幕(高潮与结局)矛盾爆发并解决,情节收尾。", "作用域": [] }, { "item_name": "英雄之旅结构", "item_desc": "核心是“平凡人到英雄的蜕变”,适合成长弧光设计。分为三个阶段:启程(离开舒适区)、考验(挑战与社交、对抗反派)、归来(战胜危机获成长)。", "作用域": [] }, { "item_name": "非线性结构", "item_desc": "打破时间先后,通过时间拆解重组。常用手法包括闪回、插叙、倒叙、多视角切换。适用于制造悬念和多维度理解人物。", "作用域": [] }, { "item_name": "环形结构", "item_desc": "首尾呼应形成闭环。包含非循环类(场景台词呼应)和循环类(重复经历某段事件,如无限循环或宿命感设定)。", "作用域": [] }, { "item_name": "多线叙事结构", "item_desc": "多条独立故事线并行并在节点汇合。每条线有独立主角和冲突,通过切换提升剧情密度,适用于展现核心事件全貌或展现共同主题(如阶级、人性)。", "作用域": [] }, { "item_name": "嵌套式结构", "item_desc": "层层递进的套层结构(如戏中戏、梦中梦)。外层引出内层,内外层互为影响呼应。", "作用域": [] }, { "item_name": "反结构", "item_desc": "无结构或碎片化结构,抛弃线性逻辑和核心冲突。注重氛围营造、情绪表达和人性探讨,靠人物状态和细节描写。适配文艺片、实验性影片。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "叙事结构" }, { "scope_type": "substance", "value": "剧本" }, { "scope_type": "substance", "value": "情节设计" }, { "scope_type": "form", "value": "三幕式结构" }, { "scope_type": "form", "value": "英雄之旅" }, { "scope_type": "form", "value": "非线性叙事" }, { "scope_type": "form", "value": "环形结构" }, { "scope_type": "form", "value": "多线叙事" }, { "scope_type": "form", "value": "嵌套式结构" }, { "scope_type": "form", "value": "反结构" }, { "scope_type": "effect", "value": "剧情节奏" }, { "scope_type": "effect", "value": "人物弧光" }, { "scope_type": "intent", "value": "教学" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "编剧常用的7种叙事结构及其核心逻辑和适用题材。" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "剧本前提的构成公式", "content": { "name": "剧本前提的构成公式", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "前提构成成分", "item_desc": "由『作者立场+人物+冲突+结论』构成。其本质是指称主题、论题、基本思想等,指引剧本达到目标。可以通过结局倒推,且情感可以决定前提。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "剧本前提" }, { "scope_type": "substance", "value": "创作立场" }, { "scope_type": "form", "value": "前提公式" }, { "scope_type": "effect", "value": "主旨指引" }, { "scope_type": "intent", "value": "立意" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "定义剧本目标与核心思想的内容组成结构" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "人物构成的三维度模型", "content": { "name": "人物构成的三维度模型", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "生理维度", "item_desc": "包含性别、年龄、外表以及遗传特征等。在重要性排序中位列第一。", "作用域": [] }, { "item_name": "社会维度", "item_desc": "包含阶层、职业、教育、家庭、社交等。在重要性排序中位列第二。", "作用域": [] }, { "item_name": "心理维度", "item_desc": "包含道德标准、志向、挫折、性格、态度等。是生理与社会的产物,重要性排序第三。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "人物构成" }, { "scope_type": "substance", "value": "生理特征" }, { "scope_type": "substance", "value": "社会背景" }, { "scope_type": "substance", "value": "心理特质" }, { "scope_type": "form", "value": "三维度模型" }, { "scope_type": "intent", "value": "刻画人物" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "定义人物作为一个多维度综合产物的具体构成要素" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "剧本冲突的四种类型", "content": { "name": "剧本冲突的四种类型", "kind": "子集", "维度拆分规则": "冲突的演进特征", "body": [ { "item_name": "静态冲突", "item_desc": "人物无可见发展,缺乏创造升级冲突的能力时会出现此类冲突。", "作用域": [] }, { "item_name": "跳跃冲突", "item_desc": "当强迫人物作出与其本性不相符的行动时,冲突会产生不自然的跳跃。", "作用域": [] }, { "item_name": "缓慢升级冲突", "item_desc": "编剧不干预自然产生,是对立统一的人物的共同结果,最为推荐。", "作用域": [] }, { "item_name": "预示冲突", "item_desc": "即张力,是对冲突的允诺,用于维持观众吸引力。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "剧本冲突" }, { "scope_type": "form", "value": "冲突分类" }, { "scope_type": "effect", "value": "张力构建" }, { "scope_type": "effect", "value": "吸引力" }, { "scope_type": "feeling", "value": "期待感" }, { "scope_type": "intent", "value": "诊断剧情" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "基于人物发展与行动逻辑划分的四种冲突形态" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "冲突升级的原理与动力", "content": "冲突是行动的源泉,其本质由生活环境和社会状况构成。有效的冲突源于‘对立统一’:必须让具备强烈意志力(名誉、金钱、复仇等需求)的主使人物与同样强大且无情的对立人物相遇。冲突的推进模式是‘攻击—反击’,只有势均力敌的对手通过不断的决策(互为因果)产生反应,才能驱动冲突不断升级并自然走向高潮。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "冲突升级" }, { "scope_type": "substance", "value": "对立统一" }, { "scope_type": "substance", "value": "人物意志力" }, { "scope_type": "effect", "value": "情节" }, { "scope_type": "effect", "value": "攻击反击模式" }, { "scope_type": "intent", "value": "强化戏剧性" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_67e2e39b0000000003028ff0", "source_type": "post", "title": "剧本创作:理解前提、人物、冲突", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0" } }, "title": "剧本切入与节奏构思法", "content": "目标:确定剧本的起始点并梳理剧情节奏点\n步骤1\n 输入:初步的故事创意或灵感\n 方法:寻找切入点:必须选择一个‘决定点’或‘准备做出决定的点’。例:『通常在导致危机或人生转折的点切入』。\n 产出:剧本的切入位置(决定点)\n步骤2\n 输入:← s1 的剧本切入位置(决定点)\n 方法:配置过渡与危机:使用过渡(小冲突)使人物从一种状态进入另一种;重大决定构成转折点,产生危机。\n 产出:含过渡与危机的剧情链条\n步骤3\n 输入:← s2 的剧情链条\n 方法:推向高潮与结局:由危机预示高潮,最终通过前提的逻辑得出结局。\n 产出:完整的剧情结构规划(含高潮与结局)", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "切入点" }, { "scope_type": "substance", "value": "危机时刻" }, { "scope_type": "effect", "value": "情节起始" }, { "scope_type": "intent", "value": "规划开篇" }, { "scope_type": "substance", "value": "剧情过渡" }, { "scope_type": "substance", "value": "转折点" }, { "scope_type": "effect", "value": "节奏控制" }, { "scope_type": "effect", "value": "状态转换" }, { "scope_type": "intent", "value": "连接剧情" }, { "scope_type": "substance", "value": "高潮" }, { "scope_type": "substance", "value": "结局" }, { "scope_type": "form", "value": "剧情结构" }, { "scope_type": "effect", "value": "情节收束" }, { "scope_type": "intent", "value": "完成叙事" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "创作阶段", "type": "str", "value": "结构" }, { "key": "动作", "type": "str", "value": "确定切入点" }, { "key": "动作", "type": "str", "value": "节奏排布" }, { "key": "动作", "type": "str", "value": "完成大纲" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "场景分析五步程序", "content": "目标:通过五个步骤对单个场景进行深度分析与定稿\n步骤1\n 输入:原始场景构思\n 方法:明确该场景中人物的具体目标以及阻碍目标的对抗力量。\n 产出:场景冲突定义\n步骤2\n 输入:← s1 的场景冲突定义\n 方法:识别并标注场景开始处的核心价值状态(如:生命/死亡、爱/恨等正负面状态)。\n 产出:开篇价值状态\n步骤3\n 输入:← s2 的开篇价值状态\n 方法:将场景细化为“动作/反应”的细微交流环节。\n 产出:场景节拍清单\n步骤4\n 输入:← s3 的场景节拍清单\n 方法:标注场景结束时的价值状态,并与开篇价值进行对比,确认是否发生了转变。\n 产出:结尾价值对比\n步骤5\n 输入:← s4 的结尾价值对比\n 方法:对所有节拍进行总结,并精准找出发生转折的点。\n 产出:场景分析总结与转折点定位", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "人物目标" }, { "scope_type": "substance", "value": "对抗力量" }, { "scope_type": "effect", "value": "冲突设置" }, { "scope_type": "intent", "value": "界定冲突" }, { "scope_type": "substance", "value": "核心价值状态" }, { "scope_type": "effect", "value": "状态量化" }, { "scope_type": "intent", "value": "建立基准" }, { "scope_type": "substance", "value": "动作反应" }, { "scope_type": "form", "value": "场景节拍" }, { "scope_type": "effect", "value": "颗粒度拆解" }, { "scope_type": "intent", "value": "细化过程" }, { "scope_type": "substance", "value": "价值转变" }, { "scope_type": "effect", "value": "对比分析" }, { "scope_type": "intent", "value": "验证有效性" }, { "scope_type": "substance", "value": "转折点" }, { "scope_type": "effect", "value": "结构总结" }, { "scope_type": "intent", "value": "定位核心" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "创作阶段", "type": "str", "value": "构思" }, { "key": "创作阶段", "type": "str", "value": "结构" }, { "key": "创作阶段", "type": "str", "value": "打磨" }, { "key": "动作", "type": "str", "value": "确定冲突" }, { "key": "动作", "type": "str", "value": "标注开篇价值" }, { "key": "动作", "type": "str", "value": "分解节拍" }, { "key": "动作", "type": "str", "value": "标注结尾价值" }, { "key": "动作", "type": "str", "value": "概述节拍并标注转折点" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "故事五部分构成序列", "content": { "name": "故事五部分构成序列", "kind": "序列", "维度拆分规则": null, "body": [ { "item_name": "阐述", "item_desc": "故事的背景交代部分。", "作用域": [] }, { "item_name": "激励事件", "item_desc": "打破平衡、激发欲望的诱发事件。分为随机(巧合)和有因(抉择)两种,通常在故事前1/4发生。", "作用域": [] }, { "item_name": "进展纠葛", "item_desc": "由于抗力产生的冲突(上升动作)。", "作用域": [] }, { "item_name": "危机/高潮", "item_desc": "危机是情节突转,高潮是问题的最终解决。", "作用域": [] }, { "item_name": "结局", "item_desc": "故事的下降动作与收尾。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "激励事件" }, { "scope_type": "substance", "value": "进展纠葛" }, { "scope_type": "substance", "value": "危机高潮" }, { "scope_type": "form", "value": "五部分序列" }, { "scope_type": "form", "value": "线性结构" }, { "scope_type": "effect", "value": "情节铺排" }, { "scope_type": "intent", "value": "构建剧作架构" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "故事在时间维度上由五个核心部分线性排列而成。" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "故事冲突的三种类型", "content": { "name": "故事冲突的三种类型", "kind": "子集", "维度拆分规则": "冲突范围", "body": [ { "item_name": "内心冲突", "item_desc": "人物自身内部的挣扎。", "作用域": [] }, { "item_name": "个人冲突", "item_desc": "人与人之间的直接对抗。", "作用域": [] }, { "item_name": "个人-外界冲突", "item_desc": "人与社会、自然或未知环境的冲突。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "内心冲突" }, { "scope_type": "substance", "value": "个人冲突" }, { "scope_type": "substance", "value": "社会环境冲突" }, { "scope_type": "effect", "value": "对抗力分类" }, { "scope_type": "intent", "value": "拓展冲突维度" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "灵感" }, { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "按冲突发生的领域划分故事对抗力的来源。" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "转折点的四重效果", "content": { "name": "转折点的四重效果", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "惊奇", "item_desc": "出乎意料的效果。", "作用域": [] }, { "item_name": "增强好奇心", "item_desc": "引导观众对后续发展的探索欲。", "作用域": [] }, { "item_name": "见识", "item_desc": "提供新的洞察。 ", "作用域": [] }, { "item_name": "新方向", "item_desc": "改变故事的走向。", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "feeling", "value": "惊奇感" }, { "scope_type": "feeling", "value": "好奇心" }, { "scope_type": "feeling", "value": "洞察感" }, { "scope_type": "effect", "value": "叙事突转" }, { "scope_type": "intent", "value": "强化观众体验" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "场景中发生转折时应当带给观众的四种心理感受。" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "真正选择的“两难”原理", "content": "真正的选择必须是两难之择,即在不可调和的两善中取其一,或在两恶中取其轻。这种危机时刻是故事中最高压、最紧张的时刻,不仅能制造强烈的冲突,还能揭示人物的深层性格。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "两难抉择" }, { "scope_type": "substance", "value": "人物性格" }, { "scope_type": "feeling", "value": "高压紧张感" }, { "scope_type": "effect", "value": "性格揭示" }, { "scope_type": "intent", "value": "制造极致冲突" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_680659e8000000001a007a11", "source_type": "post", "title": "故事设计原理拆解学习", "author": "拾意", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11" } }, "title": "情感回报递减定理", "content": "如果情感连续重复出现,其效果会随着时间减少。因此在创作中需要通过价值的正面与负面动态交替,来引导核心情感(快感与痛感)的转变,从而确保持续吸引观众。", "dim_creations": [ "创作" ], "dim_attributes": [ "why原理" ], "scopes": [ { "scope_type": "substance", "value": "情感回报递减" }, { "scope_type": "substance", "value": "正负价值交替" }, { "scope_type": "feeling", "value": "快感" }, { "scope_type": "feeling", "value": "痛感" }, { "scope_type": "effect", "value": "动态节奏控制" }, { "scope_type": "intent", "value": "维持观众注意力" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "海狸教自媒体运营", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "短视频脚本创作流", "content": "目标:从确定选题到完成一份包含视听细节的脚本\n步骤1\n 输入:创作意向/原始素材\n 方法:依据创作目标确定选题。例:『确定选题』\n 产出:确定的选题\n步骤2\n 输入:← s1 的〈确定的选题〉\n 方法:围绕选题搭建核心框架,明确人物、场景和事件。例:『搭建框架(人物、场景、事件)』\n 产出:脚本框架(含人物、场景、事件)\n步骤3\n 输入:← s2 的〈脚本框架(含人物、场景、事件)〉\n 方法:将框架细化为镜头级语言。填充:镜号、拍摄场景、画面内容描述、拍摄技巧、字幕、音乐音效、时长建议。例:『细节完善』\n 产出:分镜头脚本成品", "dim_creations": [ "创作" ], "dim_attributes": [ "how工序" ], "scopes": [ { "scope_type": "substance", "value": "短视频选题" }, { "scope_type": "effect", "value": "目标拆解" }, { "scope_type": "intent", "value": "规划" }, { "scope_type": "substance", "value": "脚本框架" }, { "scope_type": "substance", "value": "叙事要素" }, { "scope_type": "effect", "value": "结构搭建" }, { "scope_type": "substance", "value": "镜头语言" }, { "scope_type": "substance", "value": "制作细节" }, { "scope_type": "form", "value": "分镜头脚本" }, { "scope_type": "effect", "value": "执行细化" }, { "scope_type": "intent", "value": "教学" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "创作阶段", "type": "str", "value": "定向" }, { "key": "创作阶段", "type": "str", "value": "构思" }, { "key": "创作阶段", "type": "str", "value": "结构" }, { "key": "动作", "type": "str", "value": "确定选题" }, { "key": "动作", "type": "str", "value": "搭建框架" }, { "key": "动作", "type": "str", "value": "细节完善" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "海狸教自媒体运营", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "视频分镜头要素表", "content": { "name": "视频分镜头要素表", "kind": "多维关系", "维度拆分规则": null, "body": [ { "item_name": "镜号", "item_desc": "标注镜头的先后序号", "作用域": [] }, { "item_name": "画面", "item_desc": "描述视频的具体视觉画面内容", "作用域": [] }, { "item_name": "景别/角度", "item_desc": "规定摄影机的拍摄距离与构图角度", "作用域": [] }, { "item_name": "时长", "item_desc": "单个镜头的持续时间", "作用域": [] }, { "item_name": "视频文案", "item_desc": "对应镜头的旁白、对白或台词", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "分镜头要素" }, { "scope_type": "form", "value": "分镜头表格" }, { "scope_type": "effect", "value": "规范信息" }, { "scope_type": "intent", "value": "科普" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "一份标准的分镜头表格应包含的构成维度" }, { "key": "出自", "type": "str", "value": "短视频脚本创作流 第3步" } ] }, { "source": { "id": "xhs_67e4bdf50000000006028a59", "source_type": "post", "title": "只要学会这几样,写短视频脚本真的不难❗️", "author": "海狸教自媒体运营", "source_metadata": { "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59" } }, "title": "常用的六种摄影构图法", "content": { "name": "常用的六种摄影构图法", "kind": "子集", "维度拆分规则": "布局逻辑", "body": [ { "item_name": "水平线构图", "item_desc": "利用地平线等水平元素,使画面稳定宽广", "作用域": [] }, { "item_name": "对角线构图", "item_desc": "利用倾斜线条引导视线,增加动感,吸引注意力", "作用域": [] }, { "item_name": "中心构图", "item_desc": "将主体放于正中心,使主体非常突出", "作用域": [] }, { "item_name": "框式构图", "item_desc": "利用周边的元素形成框架,产生穿透感或神秘感", "作用域": [] }, { "item_name": "九宫格构图", "item_desc": "按九宫格交叉点排列主体,使其更醒目", "作用域": [] }, { "item_name": "三分法构图", "item_desc": "将重点分布在画面的1/3处,用于简单化复杂画面", "作用域": [] } ] }, "dim_creations": [ "创作" ], "dim_attributes": [ "what构成" ], "scopes": [ { "scope_type": "substance", "value": "摄影技术" }, { "scope_type": "form", "value": "构图布局" }, { "scope_type": "effect", "value": "美感" }, { "scope_type": "effect", "value": "视觉引导" }, { "scope_type": "intent", "value": "教学" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", 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"scope_type": "form", "value": "错觉式转场" }, { "scope_type": "form", "value": "遮挡转场" }, { "scope_type": "effect", "value": "画面质感" }, { "scope_type": "intent", "value": "降低创作成本" }, { "scope_type": "substance", "value": "品牌创始人" }, { "scope_type": "substance", "value": "个人状态对比" }, { "scope_type": "form", "value": "反差展示结构" }, { "scope_type": "feeling", "value": "心理落差感" }, { "scope_type": "effect", "value": "视觉张力" }, { "scope_type": "intent", "value": "建立情感联结" } ], "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "灵感" }, { "key": "业务阶段", "type": "str", "value": "脚本" }, { "key": "概要", "type": "str", "value": "针对海外Reels视频创作的三种可迁移的爆款创意表现形式。" } ] } ]